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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
67
2
9/22-23/1962
Report
A public opinion study concerning the 1962
gubernatorial election conducted in Los
Angeles County. 18pgs.
Thursday, November 01, 2007
Page 1 of 1
PUBLIC OPINION STUDY
CONCERNING
THE 1962 GUBERNATORIAL ELECTION
CONDUCTED IN LOS ANGELES COUNTY
September 22 and 23, 1962
FACTS CONSOLIDATED
Research and Counsel in Marketing
9171 WILSHIRE BOULEVARD - BEVERLY HILLS, CALIFORNIA - TR 8-0910 - CR 3-1070 - TWX BV 7121
October 8, 1962
Mr. Robert H. Finch
315 West 9th Street, Suite 717
Los Angeles 15, California
Dear Mr. Finch:
The following report shows our findings of a public opinion
study concerning attitudes and voting intentions of registered
voters in the November election for Governor of California.
A cross section of registered voters in Los Angeles County
were interviewed by ten experienced members of Facts Consoli-
dated's field staff on September 23 and 24, 1962.
Sincerely,
Dorally D. Corey
Dorothy D. Corey
Director
DDC:ra
152500-05-01
The Marketing and Marketing Research Division of C-E-I-R, Inc.
SAN FRANCISCO
NEW YORK
ARLINGTON, VA.
BOSTON
HARTFORD
HOUSTON
LONDON
PARIS
This report was prepared in the
Los Angeles Office of Facts
Consolidated. Thirty copies
were reproduced and bound, of
which this is...
# 9
Issued to:
FACTS CONSOLIDATED
Marketing Services Division of C-E-I-R, Inc.
Public Opinion Study
Concerning
The 1962 Gubernatorial Election
Conducted in Los Angeles County
September 22 and 23, 1962
FACTS CONSOLIDATED
Marketing Services Division of C-E-I-R, Inc.
DISTRIBUTION OF INTERVIEWS
TOTAL
Number of registered voters
600
Percent...
%
BY REGISTRATION
Republican
35.2
Democrat
60.5
All other
4.3
100.0
BY RELIGION
Catholic
24.0
Protestant
61.7
All other
14.3
100.0
BY UNION AFFILIATION
Member
32.5
Non-member
67.5
100.0
BY AGE
Under 40
49.7
Over 40
50.3
100.0
BY SEX
Men
50.0
Women
50.0
100.0
BY RACE
White
87.0
Non-white
13.0
100.0
BY STANDARD OF LIVING
Upper
31.0
Middle
58.5
Lower
10.5
100.0
FACTS CONSOLIDATED
In answer to Questions: 7. "If the election were being held today, for which of the following would you vote for Governor - Brown or
Nixon?"
7a. "Would you say you have definitely made up your mind, or would you say that, depending upon circumstances,
you might change your mind before November?"
7b. (IF DON'T KNOW) Do you lean toward Brown or Nixon?"
WEIGHTED
UNWEIGHTED
BY UNION
TOTAL**
TOTAL
BY REGISTRATION
BY RELIGION
AFFILIATION
All
All
Non-
Republican
Democrat
Other
Catholic
Protestant
Other
Member
Member
Number of registered voters
600
600
211
363
26
144
370
86
195
405
Percent saying they will
vote for
%
%
%
%
%
%
%
%
%
%
Edmund G. (Pat) Brown
*44.3
*47.0
4.7
72.7
30.8
63.2
36.5
65.1
61.0
40.3
Definitely
38.5
40.7
3.3
63.6
23.1
52.8
32.4
55.8
52.3
35.1
Might change
6.0
6.3
1.4
9.1
7.7
10.4
4.1
9.3
8.7
5.2
Lean toward
* 3.2
* 3.5
.5
4.4
15.4
4.9
2.4
5.8
5.1
2.7
Richard M. Nixon
*44.2
*41.2
86.8
15.7
26.9
26.4
52.4
17.5
24.6
49.1
Definitely
36.8
34.0
77.8
9.9
15.4
19.5
44.6
12.8
19.0
41.2
Might change
7.2
7.2
9.0
5.8
11.5
6.9
7.8
4.7
5.6
7.9
Lean toward
* 2.7
* 2.5
2.8
1.9
7.7
1.4
3.5
-
3.1
2.2
Don't know
* 5.6
* 5.8
5.2
5.3
19.2
4.1
5.2
11.6
6.2
5.7
*100.0
*100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
Continued
, **Weighted by registration figures for Los Angeles County as of September 12, 1962.
2
FACTS CONSOLIDATED
In
answer to Questions: 7. "If the election were being held today, for which of the following would you vote for Governor - Brown or
Nixon?"
7a. "Would you say you have definitely made up your mind, or would you say that, depending upon circumstances,
you might change your mind before November?"
7b. (IF DON"T KNOW) Do you lean toward Brown or Nixon?"
WEIGHTED
UNWEIGHTED
BY
TOTAL**
TOTAL
BY AGE
BY SEX
BY RACE
STANDARD OF LIVING
Under
Over
Non-
40
40
Men
Women
White
White
Upper
Middle
Lower
Number of registered voters
600
600
298
302
300
300
522
78
186
351
63
Percent saying they will
vote for
%
%
%
%
%
%
%
%
%
%
%
Edmund G. (Pat) Brown
*44.3
*47.0
51.4
42.7
51.0
43.0
44.1
66.6
40.3
50.2
49.2
Definitely
38.5
40.7
43.3
38.1
44.0
37.3
37.9
59.0
36.6
43.3
38.1
Might change
6.0
6.3
8.1
4.6
7.0
5.7
6.1
7.7
3.7
6.9
11.1
Lean toward
* 3.2
* 3.5
4.4
2.6
3.7
3.3
3.3
5.1
3.2
3.7
3.2
Richard M. Nixon
*44.2
*41.2
36.9
45.4
37.3
45.0
44.8
16.7
51.1
37.0
34.9
Definitely
36.8
34.0
29.2
38.8
31.0
37.0
37.1
12.8
45.2
29.0
28.6
Might change
7.2
7.2
7.7
6.6
6.3
8.0
7.7
3.9
5.9
8.0
6.3
Lean toward
* 2.7
* 2.5
2.3
2.6
3.0
2.0
2.7
1.3
1.1
3.4
1.6
Don't know
* 5.6
* 5.8
5.0
6.7
5.0
6.7
5.1
10.3
4.3
5.7
11.1
*100.0
*100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
**Weighted by registration figures for Los Angeles County as of September 12, 1962.
3
FACTS CONSOLIDATED
In answer to Questions:
1.
"Do you remember reading or hearing anything about televised debates between Brown and Nixon?"
la. "(IF YES,) Whom do you think was at fault for the breakdown in negotiations? Brown or Nixon?"
BY UNION
TOTAL
BY REGISTRATION
BY RELIGION
AFFILIATION
All
All
Non-
Republican
Democrat
Other
Catholic
Protestant
Other
Member
Member
Number of registered voters
600
211
363
26
144
370
86
195
405
Percent saying
%
%
%
%
%
%
%
%
%
They heard about the debates
89.3
92.9
87.1
92.3
84.0
90.5
93.0
90.3
88.9
They did not hear about the debates
10.7
7.1
12.9
7.7
16.0
9.5
7.0
9.7
11.1
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
Number of registered voters saying
they heard about the debates
536
196
316
24
121
335
80
176
360
Percent saying the breakdown was
the fault of
%
%
%
%
%
%
%
%
%
Brown
20.9
42.9
8.5
4.1
9.1
26.3
16.2
10.8
25.8
Nixon
24.1
6.6
35.5
16.7
30.6
20.0
31.3
35.8
18.3
Don't know
55.0
50.5
56.0
79.2
60.3
53.7
52.5
53.4
55.9
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
Continued
4
FACTS CONSOLIDATED
In answer to Questions:
1.
"Do you remember reading or hearing anything about televised debates between Brown and Nixon?"
la. "(IF YES) Whom do you think was at fault for the breakdown in negotiations? Brown or Nixon?"
BY
TOTAL
BY AGE
BY SEX
BY RACE
STANDARD OF LIVING
Under
Over
Non-
40
40
Men
Women
White
White
Upper
Middle
Lower
Number of registered voters
600
298
302
300
300
522
78
186
351
63
Percent saying
%
%
%
%
%
%
%
%
%
%
They heard about the debates
89.3
90.3
88.4
93.0
85.7
91.6
74.4
95.7
88.0
72.8
They did not hear about the debates
10.7
9.7
11.6
7.0
14.3
8.4
25.6
4.3
12.0
22.2
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
Number of registered voters saying
they heard about the debates
536
269
267
279
257
478
58
178
309
49
Percent saying the breakdown was
the fault of
%
%
%
%
%
%
%
%.
%
%
Brown
20.9
17.8
24.0
18.6
23.3
23.4
-
26.4
19.4
10.2
Nixon
24.1
20.8
27.3
26.9
21.0
23.4
29.3
18.0
27.2
26.5
Don't know
55.0
61.4
48.7
54.5
55.7
53.2
70.7
55.6
53.4
63.3
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
5
FACTS CONSOLDATED
In answer to Question: 2. "Nixon has proposed that he would agree to having two debates in the press conference style which Brown wants if
Brown would agree to two face to face debates as Nixon has proposed. Do you think this is a good solution to
the problem?"
BY UNION
TOTAL
BY REGISTRATION
BY RELIGION
AFFILIATION
All
All
Non-
Republican
Democrat
Other
Catholic
Protestant
Other
Member
Member
Number of registered voters
600
211
363
26
144
370
86
195
405
Percent saying this is
%
%
%
%
%
%
%
%
%
A good solution
49.5
62.5
43.8
23.1
45.9
54.6
33.7
44.6
51.9
Not a good solution
22.2
15.2
25.9
26.9
20.8
21.1
29.1
28.7
19.0
Don't know
28.3
22.3
30.3
50.0
33.3
24.3
37.2
26.7
29.1
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
In answer to Question: 3. "The Teamsters Union has endorsed Brown for Governor in November's election. Do you believe Brown should
accept the Teamster's support?"
Number of registered voters
600
211
363
26
144
370
86
195
405
Percent saying Brown should
%
%
%
%
%
%
%
%
%
Accept the Teamsters support
48.0
30.8
58.4
42.3
50.0
43.0
66.3
60.0
42.3
Not accept the Teamsters support
21.8
35.1
14.9
11.5
21.5
23.2
16.3
15.4
24.9
Don't know
30.2
34.1
26.7
46.2
28.5
33.8
17.4
24.6
32.8
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
Continued
6
FACTS CONSOLIDATED
In answer to Question: 2. "Nixon has proposed that he would agree to having two debates in the press conference style which Brown wants if
Brown would agree to two face to face debates as Nixon has proposed. Do you think this is a good solution to
the problem?"
BY
TOTAL
BY AGE
BY SEX
BY RACE
STANDARD OF LIVING
Under
Over
Non-
40
40
Men
Women
White
White
Upper
Middle
Lower
Number of registered voters
600
298
302
300
300
522
78
186
351
63
Percent saying this is
%
%
%
%
%
%
%
%
%
%
A good solution
49.5
53.0
46.0
51.3
47.6
53.1
25.6
53.3
50.5
33.3
Not a good solution
22.2
19.1
25.2
23.7
20.7
22.0
23.1
17.7
23.9
25.4
Don't know
28.3
27.9
28.8
25.0
31.7
24.9
51.3
29.0
25.6
41.3
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
In answer to Question: 3. "The Teamsters Union has endorsed Brown for Governor in November's election. Do you believe Brown should
accept the Teamster's support?"
Number of registered voters
600
298
302
300
300
522
78
186
351
63
Percent saying Brown should
%
%
%
%
%
%
%
%
%
%
Accept the Teamsters support
48.0
53.7
42.4
56.6
39.3
48.4
44.9
45.2
49.3
49.3
Not accept the Teamsters support
21.8
20.1
23.5
21.7
22.0
23.4
11.5
24.7
20.8
19.0
Don't know
30.2
26.2
34.1
21.7
38.7
28.2
43.6
30.1
29.9
31.7
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
7
FACTS CONSOLIDATED
In answer to Questions:
4.
"Have you heard anything about a possible strike in five aerospace defense plants in Southern California?
4a.
"(IF YES) What do you believe the Governor should do in order to protect California's role in this critical
program: Stay out and let the federal government settle it, stay out and let management and the workers
settle it with collective bargaining or join with either labor or management in order to force an agreement
before the workers go on strike?"
BY UNION
TOTAL
BY REGISTRATION
BY RELIGION
AFFILIATION
All
All
Non-
Republican
Democrat
Other
Catholic
Protestant
Other
Member
Member
Number of registered voters
600
211
363
26
144
370
86
195
405
Percent saying they have
%
%
%
%
%
%
%
%
%
Heard about a possible strike
75.2
75.4
75.2
73.1
75.0
75.1
75.6
79.5
73.1
Not heard about a possible strike
24.8
24.6
24.8
26.9
25.0
24.9
24.4
20.5
26.9
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
Number of registered voters saying
they heard about a possible strike
451
159
273
19
108
278
65
155
296
Percent saying the governor should
%
%
%
%
%
%
%
%
%
Stay out and let the federal
government settle it
27.1
23.9
28.2
36.8
28.7
24.8
33.8
25.1
28.0
Stay out and let management and
the workers settle it with
collective bargaining
42.7
47.8
39.9
42.1
44.4
44.3
33.8
48.4
39.9
Join with either labor or manage-
ment in order to force an agree-
ment before the workers go on
strike
18.0
12.6
21.3
15.8
17.6
17.6
20.0
15.5
19.3
Don't know
12.2
15.7
10.6
5.3
9.3
13.3
12.4
11.0
12.8
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
Continued
8
FACTS CONSOLIDATED
In answer to Questions:
4.
"Have you heard anything about a possible strike in five aerospace defense plants in Southern California
4a.
"(IF YES) What do you believe the Governor should do in order to protect California's role in this critical
program: Stay out and let the federal government settle it, stay out and let management and the workers
settle it with collective bargaining or join with either labor or management in order to force an agreement
before the workers go on strike?"
BY
TOTAL
BY AGE
BY SEX
BY RACE
STANDARD OF LIVING
Under
Over
Non-
40
40
Men
Women
White
White
Upper
Middle
Lower
Number of registered voters
600
298
302
300
300
522
78
186
351
63
Percent saying they have
%
%
%
%
%
%
%
%
%
%
Heard about a possible strike
75.2
77.9
72.5
82.3
68.0
77.0
62.8
81.2
74.1
63.5
Not heard about a possible strike
24.8
22.1
27.5
17.7
32.0
23.0
37.2
18.8
25.9
36.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
Number of registered voters saying
they heard about a possible strike
451
232
219
247
204
402
49
151
260
40
Percent saying the governor should
%
%
%
%
%
%
%
%.
%
%
Stay out and let the federal
government settle it
27.1
27.2
26.9
26.7
27.5
25.9
36.7
19.9
31.9
22.5
Stay out and let management and
the workers settle it with
collective bargaining
42.7
42.2
43.4
46.2
38.7
43.8
34.7
37.7
45.0
47.5
Join with either labor or manage-
ment in order to force an agree-
ment before the workers go on
strike
18.0
18.1
17.8
18.2
17.6
17.9
18.4
25.2
14.6
12.5
Don't know
12.2
12.5
11.9
8.9
16.2
12.4
10.2
17.2
8.5
17.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
9
FACTS CONSOLIDATED
In answer to Question: 5. "Without regard for whether you are going to vote for him or not, which man do you think would be best able
to help in settling these strike threats -- Brown or Nixon?"
BY UNION
TOTAL
BY REGISTRATION
BY RELIGION
AFFILIATION
All
All
Non-
Republican
Democrat
Other
Catholic
Protestant
Other
Member
Member
Number of registered voters
600
211
363
26
144
370
86
195
405
Percent saying the one best able to
settle the strike is
%
%
%
%
%
%
%
%
%
Brown
35.7
5.2
54.0
26.9
46.5
27.9
51.2
49.7
28.9
Nixon
28.7
58.8
11.8
19.3
15.3
37.0
15.1
17.9
33.8
Don't know
33.8
35.1
32.0
50.0
36.1
33.5
31.4
30.3
35.6
Refused
1.8
.9
2.2
3.8
2.1
1.6
2.3
2.1
1.7
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
In answer to Question: 6. "Mr. Nixon has urged an immediate blockade of Cuba, and that the Monroe Doctrine be enforced by the Kennedy
Administration. Do you agree or disagree?"
Number of registered voters
600
211
363
26
144
370
86
195
405
Percent saying they
%
%
%
%
%
%
%
%
%
Agree with the blockade
53.0
77.7
38.8
50.0
48.6
55.6
48.8
51.8
53.6
Disagree with the blockade
25.0
5.7
36.4
23.1
26.4
22.2
34.9
23.1
25.9
Don't know
22.0
16.6
24.8
26.9
25.0
22.2
16.3
25.1
20.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
Continued
10
FACTS CONSOLIDATED
In answer to Question: 5. "Without regard for whether you are going to vote for him or not, which man do you think would be best able
to help in settling these strike threats Brown or Nixon?"
BY
TOTAL
BY AGE
BY SEX
BY RACE
STANDARD OF LIVING
Under
Over
Non-
40
40
Men
Women
White
White
Upper
Middle
Lower
Number of registered voters
600
298
302
300
300
522
78
186
351
63
Percent saying the one best able to
settle the strike is
%
%
%
%
%
%
%
%
%
%
Brown
35.7
36.2
35.1
39.6
31.7
33.9
47.4
31.7
38.2
33.3
Nixon
28.7
22.1
35.1
26.0
31.3
31.6
9.0
36.5
25.6
22.2
Don't know
33.8
39.0
28.8
32.7
35.0
32.8
41.0
29.6
34.2
44.5
Refused
1.8
2.7
1.0
1.7
2.0
1.7
2.6
2.2
2.0
-
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
In answer to Question: 6. "Mr. Nixon has urged an immediate blockade of Cuba and that the Monroe Doctrine be enforced by the Kennedy
Administration. Do you agree or disagree?"
Number of registered voters
600
298
302
300
300
522
78
186
351
63
Percent saying they...
%
%
%
%
%
%
%
%
%
%
Agree with the blockade
53.0
50.0
56.0
56.0
50.0
55.7
34.6
51.7
53.2
55.6
Disagree with the blockade
25.0
26.2
23.8
28.3
21.7
25.5
21.8
26.3
25.1
20.6
Don't know
22.0
23.8
20.2
15.7
28.3
18.8
43.6
22.0
21.7
23.8
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
11
FACTS CONSOLIDATED
In answer to Questions: 12. "Averaging the turnout on the last three gubernatorial elections (1958, 1954 and 1950)
approximately 74% of California registered voters went to the polls. How do you feel
about the coming election this November? Do you feel the turnout will be above average-
below average or about the same?"
12a. "Why do you say that?"
TOTAL
Number of registered voters
600
Percent saying the turnout will be...
%
Above average
57.5
Below average
5.8
About the same
31.3
Don't know
5.4
100.0
Number of registered voters saying the
turnout will be above average
345
Percent saying this is because...
%
Contest between Nixon and Brown
excites interest
42.0
There is more interest than usual
24.6
People are more aware of problems
18.0
Republicans working harder/Nixon can't
lose again
9.0
To beat Nixon
5.8
People fed up with Brown
5.5
More people to vote/growth of state
4.9
Don't know
2.3
112.1
Continued.
Sums of the columns may exceed 100% because of multiple answers.
12
FACTS CONSOLIDATED
Marketing Services Division of C-E-I-R, Inc.
In answer to Questions: 12. "Averaging the turnout on the last three gubernatorial elections (1958, 1954 and 1950)
approximately 74% of California registered voters went to the polls. How do you feel
about the coming election this November? Do you feel the turnout will be above average-
below average or about the same?"
12a. "Why do you say that?"
TOTAL
Number of registered voters saying the
turnout will be below average
35
Percent saying this is because.
%
Both candidates are unpopular
45.7
Apathy/Indifference of people
45.7
Don't know
31.4
122.8
Number of registered voters saying the
turnout will be about the same
188
Percent saying this is because...
%
Always same people who vote/not enough
interested
63.3
Indifference to candidates/neither
popular
16.0
No new issues/nothing unusual
11.7
Don't know
9.0
100.0
Sums of the columns may exceed 100% because of multiple answers.
13
FACTS CONSOLIDATED
Marketing Services Division of C-E-I-R, Inc.
In answer to Question: 13. "Which of these statements best represents what you will do in November?"
TOTAL
Number of registered voters
600
Percent saying
%
Plan to vote but only for those candidates
and issues that I know something about
47.2
Plan to vote and cast my vote one way or
the other for each candidate and issue
on the ballot
47.2
Plan to vote by absentee ballot so that
nothing will prevent me from casting
my ballot
2.0
Hope to vote but probably won't because
something usually comes up at home or
at work that makes it impossible for
me to get to the polls
1.8
Probably won't vote because I don't know
enough about the candidates and issues
.7
Probably won't vote because this is one
of the years when it doesn't make much
difference one way or the other; nothing
very important on this ballot
.5
Don't know
.6
100.0
14
FACTS CONSOLIDATED