Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
From Henley to Barker RE: absurdity of George Wallace. 1pg. [Subject: Campaign] [Memo], 11/6/1971
Titled "Mr. President… the man authored by Frank Leonard. 27 pgs. [Subject: Personal] [Report], 3/29/1971
List of names by state of media (TV & radio) individuals and comments/recommendations relating to them. 38 pgs. [Subject: Campaign] [Report], no date
Scholar Source Context
Document identity
localId
26144196
label
WHSF: Contested, 1-2
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26144196
sourceUrl
contentType
document
title
WHSF: Contested, 1-2
description
This file contains:
From Henley to Barker RE: absurdity of George Wallace. 1pg. [Subject: Campaign] [Memo], 11/6/1971
Titled "Mr. President… the man authored by Frank Leonard. 27 pgs. [Subject: Personal] [Report], 3/29/1971
List of names by state of media (TV & radio) individuals and comments/recommendations relating to them. 38 pgs. [Subject: Campaign] [Report], no date
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26144196
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
f5da86f21b715a00
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
1
2
11/6/1971
Campaign
Memo
From Henley to Barker RE: absurdity of
George Wallace. 1pg.
1
2
3/29/1971
Personal
Report
Report titled "Mr. President.. the man
authored by Frank Leonard. 27 pgs.
1
2
>
Campaign
Report
List of names by state of media (TV & radio)
individuals and comments/recommendations
relating to them. 38 pgs.
Tuesday, February 16, 2010
Page 1 of 1
Hany Dent 7.
MEMORANDUM
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
THE WHITE HOUSE
E.O. 12065, Section 6-102
By NARS, Date 3/17/80
WASHINGTON
GONFIDENTIAL:
October 6, 1971
TO:
Des Barker
FROM:
Wallace B. Henley
wrat
Many moons ago, we discussed George Wallace, and I indicated
I would do a piece which embodied my views of how we ought to
focus on Wallace. At long last I have done it, and the attached
is the result.
The purpose of the articles is to show Wallace as an inept public
official, and a man who feeds off the divisions he creates, as
well as a clown. Hopefully, the electorate would see a Wallace
Presidential bid as absurdity.
The material attached here is to appear in Monday, in one form
or another.
MR. PRESIDENT . the man
Disclaimer:
The author regrets the neatness
of this document. He ran out
of old envelopes.
Frank Leonard
3/29/71
FRANK LEONARD
1112 16TH STREET, N.W.
WASHINGTON, D.C. 20036
52 RIVERSIDE DRIVE
(202) 833-8627
NEW YORK, N. Y. 10024
(212) 877-1317
gg Organment: you put a foult
on a well. - lighted
stage - - you then
have a fault that
the audience can
see letter.
SP.
"THERE'S SOMETHING ABOUT THE GUY I. JUST DON'T LIKE"
(Prologue to a Puzzlement)
Under the awesome weight of words pouring out of the
White House, there beats a pulse that is somehow out of
sync with the great majority--even those stalwarts of the
Kevin Phillips novel.
Paradoxically, a leader was never more suited for his time
than Richard Nixon.
Where is the key?
What was the je ne sais quoi that cannonized FDR, DDE and
JFK in spite of their obvious faults?
How could a minor pol from big Mo. whup a brilliant
strategist from little 'ol New York?
What made the wet-eared scion of the Establishment a prince
of the proletariat; and a veteran from honest-to-god Amuricur
into a bumbling establishmentarian?
Why does this very human and undeniably intelligent President
just seem to burn people up?
There has to be a reasonable, human answer. Only in theology
is "charisma" the direct patronage of the Throne. Human
miracle workers have to earn it the hard way.
In public relations, as in law, the probables can blow you
out of the water. If you don't pose the hard questions, and
answer them, before you start "relating", you're in the
same boat as the barrister who goes to court without a brief.
The object of this exercise is to get the President some
"big ink," as the flaks call it. That's the least problem.
The real part of the mission is to make damned certain that
the vision doesn't become a nightmare.
Surely, if the man just gets more of the kind of "ink" he's
struggling with right now, he drown in it.
like
That's what this paper is about.
Are reat Elepier stream
The if ate study TV. Column appears
Gis
THE MAN
The forces that affect the fortunes of the Presidency are
SO complex that simplism seems to be the logical solution to
the problem.
We can't control the forces, but we can build a cushion of
public empathy for the man that will carry him over the rough
spots as the President and enhance his stature when the going
is smoother.
Simply stated:
People who really know the President find him warm,
human and trustful. A sincere friend.
Right
The public doesn't see him that way.
Ergo, the job is to give the public a chance to know
the President as his friends know him.
The mechanics of the job come last. It's no great trick to
project an image from a fishbowl like the White House. Our
first concern is with the kind of image.
Although the President possesses all of the qualities that
could make him the best-loved leader of the Century, the
public simply does not relate to him. It does not identify
with him.
The President's present image is that he is always in harness.
Even when he's relaxing he seems to be working. Since his
basic business is politics, his every action is attributed to
politics. Even his most humanitarian acts are scored. Worse--
the image rubs off on his great proposals and programs.
If he is always working--if he is always doing his job--that's
the only basis on which the general public can judge him.
Thus, he is the victim of the forces, per se.
Lacking a cushion of public empathy, his personal appeal rises
and falls like the Dow Jones average.
KEEPING IT SIMPLE
Like anybody else the President is at his best when he's doing
what he likes to do best. One of these things is work--the
more demanding the better.
2.
In spite of his long years in politics, he is at his worst
in a forced, or contrived situation. Intellectually, he is
turned off by the baby-kissing syndrome and it shows.
Because he can't fake it, the expedient situations of political
life actually come off as faked.
His genuine concern for the people, places or things involved
gets smothered under the work plan of the act itself.
Efforts to correct the problem have compounded it. The formula
has been to program in more controls. It's a good formula in
the substantive business or running the government. It's a
disaster in the sine qua non of popular appeal.
The great image which close friends have of the President is
made up of many small and instinctive things--the thoughtful
gesture, the warm greeting, his instant concern--in combination
true
and repetition over the years.
This, too, is the stuff of a positive public image: the simple
and natural things that he does SO well; the unrehearsed and
unorchestrated things that show him at his very best.
That is our plan.
THE "HAPPENSTANCE"
Paradoxically, this man, who is criticized for always having
his guard up, scores great personal triumphs when it's down.
Where he is grudgingly credited as a man who does his homework
before any confrontation, he is acclaimed for many of those
that happen by chance.
He has also taken some lumps, but his victories far outweigh
his defeats.
Let's skip over the big ones like Caracas, Denver and the
Moscow Fair and consider two small but significant happenstances
of recent date neither of them related to the serious business
of running the country.
(1) The Easter Seal Boy, 1969. All of the props and
preparations were programmed in, but the "official"
posed pictures were a wash-out. When the drill
was over, the President sat down on the steps to get
acquainted with the little boy. Atkins shot one of
the finest cover pictures of any President on record.
3.
(2) Midwestern trip, Winter, 1970. A snowball was
thrown from the crowd of students. The President
instinctively picked it up and heaved it back. It
made page one all over the country and built more
character for him than all of the rest of the
elaborately planned trip.
These were simple things. They just happened.
Our plan is to provide the President with continuing opportunities
to act and react naturally A happenstance can't be forced.
The situation has to evolve. It has to take place within the
framework of the President's normal activities.
It requires knowledgeable planning and hard work And it
requires patience Many of the planned situations won't even
take place. Some that do happen might not work. But the one
that does is worth the entire effort.
Note: Plans for these sidebar stories, of course, would
include all of the security precautions taken for
any Presidential activity.
SOME HYPOTHETICALS
The President happens by a sandlot ballgame, stops
the car and gets out to watch. He's talked into
calling balls and strikes.
No
Partiegute
not sudicate
(or)
cintral in
It's a football kind of Saturday and the President
wants to get out into it. Shunning the big time, he
decides to take in a high school game--preferably in
ite
a poorer district.
why
?
(or)
Somebody like Bill Cosby--tells him that the nation's
but
most popular game is really stickball as played in
See
city treets all over the country. He decides to go
see for himself.
-
A longtime supporter of Boys' Clubs, he drops by a
Never
Sports Night at Kips Bay B.C. (N.Y.), or wherever he
matches.
happens to be. No He winds up reffing one of the boxing
4.
These are played in very low key. They must be simple and
artless. There is no drill. The President steps into the
box and takes his natural swing. He can hardly miss and he
stands to belt homers.
Since the plots are small, seemingly effortless and coordinated
with his regular schedule, the opportunities are endless. If
they miss, there's no chance of a backfire. He asks nothing.
He expects nothing. He's just there because he wants to be
there.
The follow-ups will suggest themselves:
- The sandlotters invited to play an exhibition game
on the White House lawn--televised for a worthy cause.
good
-
The start of high school national sports playoffs
and meets on the Ellipse.
- National Stickball Championships--with the World
Series played on Pennsylvania Avenue.
good
Few people remember that President Nixon is the father of the
national Physical Fitness Program. Now is the time to start
telling them. He is justly proud of his role (though DDE got
Boint
the credit). The nation should be given the chance to be
proud of him, too. These follow-ups could do it.
ANYTIME, ANYWHERE, ANYTHING
I have given sports references here, but the formula applies
to everything:
-
A Campfire Girl sing-around. Camp Mawavi is a
7-iron shot from Camp David and it boasts a nice
tinny camp piano.
Joining some kids who are skipping stones across a
pond.
Dropping by a grammar school assembly to answer
questions on American History.
- Stopping at a super market check-out counter to personally
survey the family market basket price. (This ties
back to his boyhood and emphasizes his concern over
inflation), etc.
5.
Noteally
Note: These suggestions seem out of character for the
President. I agree. They are meant to be
illustrative, but the implication of the need to
actually do something different is intended.
During the '68 campaign, Haldeman and Ehrlichman regularly
scheduled drop-bys. Some, like the School for the Deaf in
Flint, made all the wires.
But some that happened through the instant ingenuity of an
advanceman (like the "Bring Us Together" girl) lost their
impact because no photographer was on hand.
That brings us to a key point.
WORDS AND PICTURES
One of the Administration's biggest public relations problems
is that it is word oriented. Photography comes last.
That's the proper order in the business of the Administration
where photography serves primarily to document history.
In projecting a warm Presidential image, it's dullsville.
The President once said he liked the NOMINATOR because it was
positive, used big headlines and was loaded with pictures:
'Nobody reads all of that little print," he added. When I
reminded him that the "little print" was mostly the body of
his speeches, he chuckled and said: "That only proves my
point.' It does.
The attitude toward photography undoubtedly derives from
earlier times when pictures were often the man's undoing.
In point of fact--and Q.E.D. the President is extremely
photogenic when the right man is on the other end of the camera.
That man is Ollie Atkins--and, in any public relations book,
it's as important to have Atkins on Air Force One as the DEX
machine.
He should be on the running board, in the chopper and aboard
the boat.
I'm not suggesting that he do a Yoichi Okamoto--the Johnson
penchant was carried to the other extreme. But he should be as
close to the President as the Secret Service.
6.
A photographic opportunity happens only once. If the shot
isn't taken right then it's a dead issue.
The Caracas incident lived because Atkins (on assignment from
the Post) waded into the clubs and rocks and took the prize
winning picture that rooted the incident in Nixonian history.
The quickest and most effective way to project the President's
image is through TV newscasts. But TV cameras rarely get
to the scene of instant action. A still-camera back-up man
like Atkins is our assurance that the networks will have a
good action shot to flash on their screems.
Note: The communications operation is not now geared
to wire pictures from remote locations. This is
do this
easily arranged, with all necessary safeguards
and controls programmed in. I"d let experts like
Bob Moore (Atkins' lab manager) work it out.
GIVING THE MAN A BREAK
The President doesn't photograph well at every angle. Nobody
does.
Yet, in most sessions, the still-photographer. positions and
the lighting almost guarantee that the photographers can't
get a good shot of the man if they tried.
The President usually has presence of mind to turn full face
to them at one point or another. But, by that time, the
damage is done.
'orrect
The set ups seem to be arranged by people who know very little
this
about photography. This happens right at the White House,
but it is most acute out on the road.
On a travelling assignment, Atkins is an instinctive "bell COW. 11
That is, he positions himself in such a Way that the other
photographers will follow suit--guaranteeäng the best possible
results the situation will allow.
Here, however, he can only operate within the restrictions of
the photographers' given circle.
this
It is as important to plan the photo arrangements- and
particularly lighting, if the event is indors--as it is to
0
select who will be in the President's car.
7.
It makes little sense to control the photo office's pictures
after an event when the news media already have their own
versions on the wires.
THE HUMAN PRESIDENT
I don't question that the President might feel more comfortable
in a jacket.
The problem is that the vast majority of Americans think of
a jacket as "dress up. Even men who have to wear jackets
to their jobs mostly shuck them when they get to the office.
At one time, the conservative business suit was de rigeur for
the campaigning politician--particularly Republican ones.
Today, it simply makes him look dated. Last year, for the
first time on record, Nelson Rockefeller combed New York State
in casual dress. Even I thought it was a bit much when he
showed up at Jones Beach in a purple striped shirt, pink
dungarees and yellow sandies (no kidding), but the crowd went
ape.
It's a small point but a very large one in terms of identifying
with the public--which is our mission here.
If Gladys O'Donnell can wear pants at the National Committee,
the President can be seen at Clemente, David and Biscayne in
a sports shirt. Even General Motors executives go to their
offices on Saturday dressed for the golf course.
worth
In truth, the President looks great in casual dress. He
actually projects that image which now seems SO elusive. Our
key signature picture in the NOMINATOR and the NIXON YEARBOOK
Try
showed him in shirtsleeves. It's the picture of a man you'd
like to have on your side. (Herewith)
memo
from
@M
8.
As for the kind of man any American would want to have at
the helm of State, this picture speaks for itself:
9.
The same applies to the President's staff.
The no-nonsense, all-work aura that has been built up around
the White House is stifling the President's own humanity.
There's no "fun" in Nixon's Washington.
These are fine, athletic-looking young men with a zest for
life. They could spot the old Kennedy crew a couple of goals
how
and win in the first quarter.
ad
This doesn't hurt the President's image, it enhances it.
People want to know that the well-rounded young fellow from
next door is down there helping the President.
It isn't substantive- it just works.
THE THINGS THAT COUNT
On balance, when the President does a good deed for a worthy
cause it is supposed to pay off in public good will.
Let's take off the rose glasses and look at this proposition.
must
For all the "good will" engendered by the President's
repeated chores for organized causes, I'm surprised he'd
even walk across the street to greet any of them.
we
I think he is SO afraid of appearing to use them-which
he gets accused of anyway--that they wind up using him.
follow.
The fact is that some of the highest paid public relations
people work for those causes. To give them a free ride
up
in return for some nebulous grail dissipates the President's
best public relations strength.
onthis
Kennedy, obviously, never stepped into the Rose Garden
without a quid pro quo guarantee in advance. Even conceding
that JFK had "natural" charisma, the kind of space he got
took a lot more press agents than he had on his personal staff.
A Presidential tie-in is the ne plus ultra of any public
relations man's career. He should be made to pay for it in
terms of guaranteed space--with plans and commitments submitted
in advance.
Charges
Howard
-always
a
girl
Bus
10.
There's no cynicism here. It's their job. The better they
do it, the more they 'll help the cause that pays their rent.
Why should the President, or any member of his family, waste
valuable time if the pictures are just going to be hung in
the Executive Secretary's office?
One point that is generally overlooked is that the pros of
sweet charity are fiercely competitive--even more SO than
industry since they are all after the same dollar.
That's an important consideration in negotiating a tie-in.
The President just has SO much time to give to causes. His
representatives have a right to determine which of the many
will do the most with the opportunity if they get it.
It may seem like a tough attitude, but the real players in
this game are the pros not the cause recipients. No organized
charity ever disbands when a cure is found for the ill--it
just finds itself another illness to keep it in business.
If they want the President's help, they should show results--
not cause.
To that end, somebody should be following up with all of
those causes and find out what they're doing right now with
past opportunities the President has given them. They might
be advised that the President's schedule is being made up
for the next five years and that hundreds of anxious causes
are waiting in the wings.
KING TIMAHOE
A nation of dog lovers can't hate a man who loves dogs. Let
the nit-pickers whine about the cost of transporting a Fala
or a Timahoe-- of minimal importance. To the broad American
public, the companionship between a man and his dog is still a
changeless image of trust and devotion.
From any point of view, it would be hard to top an Irish
Setter. He's a man's dog in every sense--yet an all-family
favorite.
It is great for the President to be shown with Timahoe in any
ood
setting. A shot of them crossing West Executive together
would make a good news picture. Tim at the Rose Garden door
waiting to romp with his Master, would be a string-puller.
oction
Minota
11.
There is hardly a happenstance involving the President with
Children or adults where the dog wouldn' enhance the event
by just being there.
The best is a real romp at Clemente, David or Biscayne--with
the President in casual attire. This is a major magazine
cover story or a TV coup.
"What does the President really do to recharge his
batteries? Here it is--a never-before-seen exclusive
(In color). 11
The replays are uncountable.
CROSS-TIES
The subject of Timahoe brings up a very important point.
If the President gets sparse return from his do-good activities,
he seems to draw a complete blank in normal public relations
quid pro quo.
It is inevitable that the White House would have been approached
by self-interested promoters of dogdom suggesting ways to
publicize the First Family's fondness for Timahoe, Vicki and
Pasha.
Certainly, it's good publicity--especially for the breeders,
the American Kennel Club and the billion dollar dog business.
The President, himself, can't be involved in commercial tie-ins--
but that doesn't stop the self-interested beneficiary of some
publicity plum from coming up with some very concrete plans
print
for helping the President at least as much as the President
is helping him. He can't do enough.
Take this example:
The fact that Hallmark designed and printed the First
Family's Christmas cards could not have received more
following. we up.
or better publicity. That the Nixons and Halls are
friends is beside the point.
As part of its own public image, the Hallmark Company
maintains a non-commercial Gallery on Fifth Avenue - -
the most logical New York setting for the Nixon Adminis-
tration's "First Two Years" picture exhibit which opened
its road tour in the Smithsonian (January).
Talu to liken
Jet's back itp 12.
Mr. Walter Schmidt, the Gallery curator, turned it down
cold as being "uninteresting and too political." He did
not think it would serve any purpose to view the actual
display before making his decision. Note, here, that one
of the Gallery's earliest exhibits was a picture sequence
of the Truman Years.
This is not Mr. Schmidt's fault--he's an art director not a
promotion man. But, if the President isn't even shooting
fish in this kind of barrel, it's no wonder he's an enigma
to the public.
This is something the President can't do for himself. To
predicate, or presume a promotion on his personal friendship
with the Halls would be in bad taste.
He has no monolithic outside arm like the AFL-CIO to grind
out personal publicity for him. His best substitute is the
combined communications power of the big p.r. operations that
are taking a ride on his coattails. Somebody other than the
President has to make sure that these people get up some
guaranteed quids before the White House passes out any quo's.
That's an essential part of the job.
In the case of the Christmas cards, it might have been better
policy to credit the entire card industry, and keep the
individual manufacturer in the background, but Hallmark won
the prize. It doesn't matter if the big stake was a paid-up
due bill, an impending TV Special or just personal friendship.
The President missed out on another small opportunity in a
vitally important voter area--and a lot of goodwill publicity
in the media where he needs it most.
13.
THE FAMILY
The value of this remarkable family needs no thesis.
But, too often, they come off as actors in the plot. Like
the President, himself, they are the victims of complicated
programming that stifles their warm and genuine appeal.
The formal family portrait and big party occasions are
identifiable--every family experiences its own version of
dress-up doings. But that's the frosting--not the real cake.
As surrogate hosts and hostesses- on the campaign trail or
in the White House--they do a superb job and they win points
for the President. But if that's all there is--and that's
about all that the newshens cackle about--the public will
never know of the substantive lives these people lead as real
people.
Mrs. Nixon is less susceptible because of her long, hard years
of serving causes. But even her great deeds (like her grueling
trips to India and Peru) are lost in the small talk.
Tricia, Julie and David (and now Mr. Cox) hardly have a
chance to come through. The public sees a great General's
grandson in dress blues graduating from OCS and it's strictly
ho-hum. They never got to see him taking his lumps with the
rest of the guys in boot camp. The 4-year-old kid with a
fishin' pole who helped get grandpop millions of votes, today
has no role as the athletic young individualist that he really
is.
I don't know Cox, but the same probably applies.
As for Julie and Tricia, the great job they do for the
President in public would triple in value if the public knew
that this is the way they really are in private.
The job in all of its delicate nuances is not an easy one.
The line between public relations and public prying is a very
fine one. I can only say that we did bring it off in the
NIXON YEARBOOK without crossing the line or offending good taste.
I honestly believe that the Nixon family "image" as it is
currently portrayed is a contributory factor in the public's
puzzlement.
14.
People on the inside certainly understand that the family
has lived in the public eye for SO long that the sanctity
offered by any fence is almost a condition of self preservation.
But, it's a condition that the public doesn't understand--
or even think about. The First Family belongs to them and if
their curiosity isn't regularly fed it will turn to suspicion.
The Kennedy image makers knew this and they kept a bulging
back file of "never-before-seen" pictures to pull out whenever
the public might begin to feel shut out of Hyannis Port or
Palm Beach.
Again- this does not require more of the family's time, but
less. The answer is a trusted photographer, pre-determined
do
ground rules and rigid control of the negatives. That is,
the same conditions that applied when we covered the family
this
in Biscayne for the YEARBOOK.
THE IDIOM
Among the things that separate the President from the average
guy is his awkwardness with slang.
This does not apply to Mr. Nixon the campaigner who knows
how to turn a political phrase to turn on a partisan audience.
Unfortunately, this tends to add to his image as a politician.
Here, again, he loses out. His mastery of the idiom is known
only to his friends.
My thought is that the President's brilliant mind rebels at
No
the illogic of most slang expressions. Among friends, where
people talk in code anyway, there's little chance of being
misunderstood. In public--and particularly in defining issues--
Hope
there's a certain risk. To this end, he sometimes comes off
pedantic as he pursues the fine shades through the lexicon
of the Potomac.
Where the patrician FDR once tossed off classics like "chislers"
forget
as though he--and not the great Charlie Michaelson- had coined
them, President Nixon felt obliged to explain his use of the
term "hack it" to Howard Smith (3/22/71) and the nation.
Although the expression has been around for a couple of years,
the President probably had a flash, just as he uttered the
phrase, that some people might think he was talking about a
Vietnamese military maneuver.
15.
In the same way, he tends to overplay literary references.
In making it clear that he is quoting somebody else, which
is a tribute to his honesty, he actually sounds as though he
is trying to impress the audience with his literacy.
It seems such a minute point, but it's not.
If the President really can't handle idiomatic "Amurican"
in public--no matter how well he does it in private- he's
better off not to use it at all. It will cut down on his
political image even if it doesn't do anything for his man-
of-the-people image. As for the literary reference, he can
hardly avoid it in his position. This will take some work.
In regard to the latter, a strong word of caution. References
to past Presidential words and actions can have many subliminal
effects--not all of them laudatory. The worst are: that
the man may be copping a plea, borrowing Tustre or simply
lacking in originality.
Nobody can offer a thumb-rule here--it's all instinct. As
far as this plan is concerned, however, I can say they won't
make headlines today nor the revised Bartlett's tomorrow.
And that's one of the little things that kept the First Earl
of Beaconsfield on the top of that greasy pole (which the
President mentioned on March 22). Like Mr. Nixon, Disraeli
also had a few false starts including the loss of a hard
fought reform bill--but he is, today, as freshly quotable as
A.Lincoln.
PRESS RELATIONS
In the accepted sense, press relations are not a part of this
plan.
President Nixon, as President Nixon, couldn't find a better
ambassador to the news fraternity itself than Herb Klein.
Nor do I think the President can "improve" his own personal
relations with the press--as he himself pointed out to
Mr. Smith (3/22/71). He might take a cue from FDR and start
calling Mr. Smith "Howard" but that's a small point.
Mr. News men
People Howaltor. Reser, + President "Mr" or
newman
almost abrasive sounds
sounds stiff
16.
What a public relations campaign can do is to improve his
press.
The staggering volume of press materials emanating from the
White House is all business. I won't argue the need. But
the spoonful of sugar that makes all of that medicine go down
is the exclusive. (Last night's "first time in history"
broadcast, for example).
A reporter's intrangigence, notwithstanding, he's a highly
competitive beast and his ability to come up with fresh material
on a continuing basis makes or breaks his earning power.
You can't outplay a good man by shutting him off. He'll go
using
around the other way and really pin your ears. But, if you
keep feeding him good story material, sooner or later he has
china
to buy. He may be unfriendly, but not SO bigoted that he 'll
keep letting his contemporaries steal the beat.
LMS
The proposition, of course, is predicated on feeding him real
stories. To do otherwise is to compound the problem.
All right, I agree: The White House is doing just that all
the time and I'm guilty of arrant pedantry. That's why the
press keeps howling that the President is showing favoritism;
and that's why the "inside" cover stories that flowered under
JFK are seedlings under RN:
The job takes endless digging but there's a story there for
everybody if you really look. I can't prove it--but if it
isn't true the Nixon Administration is just spinning its wheels.
POINT, COUNTERPOINT
Given the right conditions, we'll generate media coverage--
lots of it.
But, before we plunge in, let's recognize some hard facts:
1. Special issue of LIFE is a juicy apple--if the
story is right. If the story is wrong, it can
blast the protagonist out of paradise.
In short, if we just get more space for Mr. Nixon's
present image, we'll compound the problem.
17.
2. If the campaign comes on like gangbusters, he 11
get hit with a "new" politics charge. The players
better know how to handle this.
Right
The game Larry O'Brien is playing right now is not
necessarily to get equal time on ABC and NBC. HTS
charge is political image building. As an expert
in the field himself, he knows that if newsmen are
competitive they also are sheep. If one or two of
them get the scent, the stampede is on. The end
objective is to denigrate the President's motives
and neutralize or boomerang the effect of his efforts.
In the past, Mr. Nixon's public relations work-plan
has overreacted to the outside stimuli of bad news.
O'Brien knows it and the press knows it. If cool
heads don't prevail, the entire effort can collapse
in doom. The counterpoint is the scoff expertly
conceived and deftly planted.
You have to get out in the woods to bag bear. The
hunter had better anticipate all of the things that
can bag him--before he gets out there.
UNDERSTANDING THE JOB
Some of the suggestions here will be immediately kicked off
as being "out of character" for the man or for the President.
That's what public relations is supposed to be.
In the self-conscious envy of the job done for the Kennedys,
there seems to be a lack of understanding of what was really
going on.
good
This is very important because everytime the President is
pushed into a "Kennedy situation" he comes off badly--even in
those which are older than apple pie and were preempted for
foint
Camelot.
The reason is that the public relations needs of a Kennedy
and a Nixon are diametric. Everybody knows this--especially
the President himself. But the man keeps stepping in the trap.
So let's examine it closely:
- JFK had a playboy image. He needed the big "First
Hundred Days" build-up to offset it. RN, whose mein
is overly serious, comes off heavy in emulation.
18.
-
JFK has his party's mavericks, he needed to convince
the regulars of his political acumen. RN has his
party's hardcore, he needs the mavericks.
school
JFK needed the plains Protestants. RN needs the
city Catholics.
-
JFK was an undergraduate, he needed pomp and panoply.
RN is a graduate. He needs some frivolity. Jackie
was a jet setter. She needed Pablo Cassals. Pat
is a model of decorum, she needs Duke Ellington
younger
-
JFK needed a grandstand in foreign affairs. RN needs
one in the ghetto.
atwH
JFK needed the "loneliness of office" (on beach, boat,
or at home) to offset the swinging parties. RN
needs some swinging parties.
In fine, the Kennedy job was good because it concentrated on
the very things that his public image lacked. His natural
proclivities needed no exposition. They were the balance.
The formula isn't novel. The Founding Father learned it from
Charlie Michelson who played it for FDR with dogs, cigarette
holders, bowties, fishing poles and the vernacular. Together
the power of the little unrelated "somethings" helped build
an image of the total leader. (See Note Below)
Studying the mystique of President Eisenhower's charisma,
one can discover a great truth in his famous quip that he
"studied dramatics under MacArthur.
11
President Nixon possesses all of the counterbalances within
the scope of his own personal character. The job is to get
them in public focus.
NOTE: (In the process, Michelson also destroyed
the Old Guard and glued an unlikely
coalition together with the spit of an
evangelical typewriter. But that's not
GOP tea. Republicans only know how to
destroy each other.)
SECTION II
MEDIA TARGETS AND STORY TREATMENT
The plan calls for shotgunning audiences with selected
parts of the total story.
The mechanics include horsetrading on "exclusive" stories--
that is, dickering for a special issue, a series and/or bonus
stories in other outlets in the publisher's stable.
We are interested in the logical snowballing effect of major
placements reprints in Readers Digest for example, and
sidebar features in the second sections of major dailies.
We cannot fill in the slots until we get out in the field.
We cannot give an exact scenario of the individual stories.
What we can do is to set some targets for stories which would
seem to be available at the White House.
Following are only suggestions.
"OUR VERY CURIOUS PRESIDENT"
"President Nixon's reputation for thoroughness
?
comes by him naturally. In public and in private
life he displays an insatiable curiosity for what's
happening and why; what people are thinking; what
attracts their own interest.
"Herewith, some unusual pictures of the Nation's
Chief Executive taken during a countryside stoll
with the author of the forthcoming book:
"
11
.
This is a stage setter for a very natural Nixon trait.
The pictures would include kids playing, women shopping,
men working.
Public acceptance of this image leads logically to
acceptance of succeeding "happenstances" as suggested
in our plan.
A picture spread for any of the major magazines
or syndicated Sunday Supplements.
currosity is nationals for breamy
harroustance tax Shots-
SECTION II
2.
"PRESIDENT NIXON AND TIME HONORED 'STICKBALL'
might
"The father of Physical Fitness Council, President
Nixon the Nation's #1 sports buff focuses the
work
national spotlight on America's greatest amateur
pasttime.
11
The objective is obvious-tieing the President, through
his natural interest in sports, to kids, the problems of
the ghetto, the competitive dignity of the world's best
known and least lauded sport.
Abetted by sports writers and enthusiasts, Stickball and
the President's interest can sweep to a national craze.
It can be pinpointed through Sports Illustrated and expanded
to Life and Look.
"IF I WERE THE PRESIDENT'S ! WIFE
11
"As millions of teenaged girls contemplate the vote
good
that is theirs to exercise for the first time in
1972, they are suddenly conscious that they now have
a voice in doing something about the country's
problems. But what about those problems? Which are
the best answers? Are there any viable answers?
"Through Seventeen magazine, the Nation's First Lady
invites the nation's many young ladies to write and
say what they would do if their own husbands occupied
the Oval Office. Mrs. Nixon will answer every letter
she receives the best and widest choice will be
reprinted in Seventeen with personal comments by the
First Lady in our
issue.
Again, this is obvious. Mrs. Nixon, as a mother who has
been there, is a better bridge to teenaged girls than
Julie or Tricia who, in the paradox of age relations, are
"old married ladies." This can expand through other
"women's service" magazines and daily women's pages.
"WHO RIDES IN AIR FORCE ONE?"
good
An exclusive picture story in a Life or Look,
expanded to Supplements. A good documentary for TV.
Among the grounded campaign team in '68, there was an
intense curiosity about the airborne team. We satisfied
it with picture stories. It is an excellent story for the
general public and an easy way to break down the wall a little.
SECTION II
3.
Here, the little things are as important as the affairs
of state (which are the only ones that are now released).
Mrs. Nixon in a chit-chat with Henry Kissinger (who
needs to dissolve his Strangelove image), the President
playing gin-rummy with one of the crew, an exhausted aide
sound asleep sitting up. We'd guarantee no pictures of
the President sleeping on the floor.
"JULIE AND DAVID UP-ANCHOR"
Also an exclusive picture story--perhaps for Holiday.
It could be a TV special, as long as the Navy press
department keeps its heavy hand off.
This is an important "identity" story. We do not want
the "differences" because of who they are--and especially
not their problems of trying to be like the other couples.
good
Their moments of fun are snatched from the training routine,
not from the Secret Service.
Treated right, this can influence millions of G.I.'s and
their wives or sweethearts. It is a natural for major
space in almost any medium, with all follow-ups, and can
put both David and Julie back in the public eye as the
little girl who yawned at Ike's inaugural and the little
kid who caught flies while gramps was trying to putt.
"THE CHEF BURNS A STEAK"
"When he has time, the President is a darned good
cook. Little remembered is the fact that as one
?
of five growing boys in a family where everybody
worked in the store, Dick Nixon also had to take
a turn in the kitchen.
11
dissint
The identity here is important. It can be indoors or
out-preferably the latter.
One of the image problems is the man's aceticism-- gives
fit
other guys an uncomfortable conscience. It's great to
eat cottage cheese (my eyes are bulging from it, too), but
it's better to emphasize his passion for good red meat,
hotdogs with sauerkraut and pizza pies--even if he doesn't
like them. He doesn't have to go as far as Rocky, but he
has to get the message across that he's as vulnerable to
the tempting little sins of life as the rest of mankind.
SECTION II
4.
With a story like this--guaranteed--we'd have a winner
for the summer preview issue of Look with follow-ups in
Sunset and other "living" magazines. Again, it would
make an excellent TV newsfeature clip.
"THE PRESIDENT'S OLD VIOLIN"
"Discovered in an old attic, the violin on which
the President took lessons, is auctioned off to
the highest bidder during nationwide TV Charity
telethon.
"Jack Benny joins the President in a duet. II
This is just a thought starter. The point is to identify
the President with the public through some familiar object
?
out of his past. The dialogue keys to the object as it
best relates to common experience. For example, if it
were the violin, it would develop that he really preferred
I
to play football than take lessons.
(Obviously, if some valuable bit of Nixonia is auctioned
off, the condition would include returning it to the
Nixon Library at some future date.)
The set-up, here, suggests a special issue on Presidents
and familiar objects of their boyhoods leading throughout
with Mr. Nixon's comments as a Presidential historian.
This is not unlike the Life spread on Teddy bears which
showed President T. Roosevelt with his.
Though this kind of thing is "stock". it still sells.
(As Life's teddy-bear spread attests).
"THE PRESIDENT GOOFS A SHOT"
"The President, being a human being, is not above
No
the little annoyances of fate that try the patience
of any man the hammer on the thumb, the stubbed toe
on the beach, the seam that splits as he takes a bow,
the thrown ball that crashes a neighbor's window:
these are the spleen of life.
good start
SECTION II
5.
but need more
appropriate ideas
In this sequence of pictures taken by his aide
and friend, Bob Haldeman, a very human President
experiences a very common frustration of the great
corps of America's weekend golfers.
A sequence of pictures showing the President getting his
ball holed in four putts--either still or motion film,
would sell to any major media of your choice.
Shaw him Learning
Some thing New & Endaying it
Play tonnis with a guy under 30
Aside from identifying with practically anybody who has
ever dropped a stitch, he'd be proving the point that
he's a working President. If his golf were too good,
he'd be subject to some of the classic jokes that plagued
President Eisenhower. Who can forget: "War has been
declared. May the President play through?'
It doesn't have to be a golf sequence. It can be any
human goof or annoyance. People simply do not believe
that anybody is an expert in everything. If the President
keeps being seen only in scenes where he has mastery,
people will get suspicious they already are.
HORSE TRADING
These examples are amply illustrative. They can be found
in multiples in the President's daily life.
The job is to make sure that they do exactly what we want
them to do. If a medium won't meet our conditions or accept
our control, we take it to his competitor.
There are other opportunities, but we want to be sure
how they 11 play. For example, the Nixon-Cox nuptial.
There's an exclusive on Tricia's dress for Brides, and
endless follow-ups on arrangements, gifts, bridesmaids,
Cox and Best Man profiles, honeymoon and the rest, for
every women's service magazino and column in the country.
But if it comes off as the Fairy Princess and the rich,
handsome Prince--it will play big for the narrow minority
of tories who may secretly yearn for royalty, but it will
hurt the President in the very precincts where he needs the
votes. Frankly, I think the close-off of Dan Rather's on
that 60-Minute special was an intended two-edged shaft.
Need a plan
SECTION II
6.
for the wedding
This needs deft handling all the way. The wedding will
be its own magnet, the scenario has to be written to
use the spotlight to offset the negatives. Brides is
a good place to start because while playing up the gown,
it can play up simplicity of taste, etc.
Timahoe is also a great story, as suggested earlier.
Again, it must be genuine or the dog will come off as
a prop in a sportsman advertisement.
Right
THE WORK PLAN
In terms of "time" we're almost out of it.
Our end objective are the "big ones" during the campaign
months of '72, special issues of Life and Look, Supplement
spreads and TV specials.
We have to build toward them.
They take months to develop--sometimes a year.
Realistically, there are about eight issues of any major
monthly we could make--and six of them will have been
spoken for, just in terms of editorial balance.
The job now is to sit down and dig out the exact stories,
start contacting the media, and slot the schedule as
the returns come in.
There's a lot of work.
concentation Need mags. on
much more TV
It will take professionals.
Comment:
fless m
Taken together, the elements of this paper tell what I
think the job is and how I would go about doing it. There
will be other ideas and opinions perhaps better ones.
But I will stand on these.
Frank Leonard
C
CALIFORNIA
NAME:
COMMENTS/RECOMMENDED BY:
Bob Abernathy
Donner - State Committee
KNBC- TV
3000 W. Iamede Avenue
Burbank 91503
(213-845-7000)
Don Allen
KLWD
(X2)
Pro Administration; right
wing
2831 Eye Street
(Relle for Bob Mathias)
Bakersfield 93301
(805-327-5772 or
325-1350)
Bob Bann
Bann is Pro-Nixon; Carey
Art Carey
is usually one Mathias contacts.
KWSO
Bann is station director.
Wasco 93280
(Relle for Bob Mathias)
(805-325-5777)
John Beatty
Well disposed toward us
Terry Crowfoot
(Donner)
KGTV (was KOGO)
Box 628
San Diego 92112
(714-262-2421)
Roger Barkley
Snyder two Saw
KFI Radio
Los Angeles
Gordon Belson
(Mike Abernathy for Veysey)
KXO
1736 Highway 86, Box 140
El Centro
(714-352-1230)
Joseph Benti
Neutral
KABC-TV
(Bob Trainor for Cong. Bell)
4151 Prospect Avenue
Los Angeles 90027
(663-3311)
Chuck Biechlin
Assignment editor; decent guy
KGO-TV
(Donner)
277 Golden Gate Ave.
San Francisco 94102
(415-863-0077)
CALIFORNIA
- Pg. 2 -
NAME:
COMMENTS/RECOMMENDED BY:
Paul Biermann
Pro-Administration
KTMC
(Relle for Mathias)
2831 Eye Street
Bakersfield 93301
(805-327-5121)
Richard Bisi
Friendly
KPSI
(Mike Abernathy for Cong. Veysey)
174 N. Palm Cannon Dr.
Palm Springs 92262
(714-325-2582)
Duane Borovec
KCRA
310 Tenth St.
W
Donner
Sacramento
(916-444-7300)
Tom Brokaw
Donner
KNBC
3000 W. Alameda Ave.
Burbank 91503
(213-845-7000)
Carroll Buckley
Neutral
KECC-TV
(Mike Abernathy for Cong. Veysey)
778 W. State St.
El Centro
(714-353-9670)
(Snyder) - Editorial Director
Edmund Bunker
Favorable, Pro Nixon
KFI Radio
(Shumway)
Los Angeles
Stan Chambers
Anchorman
KTLA
(Snyder, Shumway)
Los Angeles
Ken Croes
Pro-Administration
Exec.?
KERO-TV
(Relle for Mathias)
P. O. Box 2367
Bakersfield 93303
(805-327-1441)
>
CALIFORNIA
- Pg. 3 -
NAME:
COMMENTS/RECOMMENDED BY:
Roberto Cruz
News Director
KMEX
Heavy Spanish audience
721 N. Bronson
Well disposed to Administration
Los Angeles 90038
(Donner)
(213-466-8131)
Hal Curtis
Negative (John Tunney's Radio
KDIS
News Director)
611 S. Palm Cannon Dr.
(Abernathy for Cong. Veysey)
Palm Springs
(714-325-1211)
Jim Dooley
Owned by Democrats;
KMST (VHF) - TV
Favorable to Talcott, but not
P. O. Box 1271
sure of Administration
Monterey
(McNeilus for Talcott)
(408-373-4326)
Robert Dornan
Runs own news interview show;
KTLA
Pro Administration
5800 Sunset Blvd.
(Donner)
Los Angeles 90028
(213-469-3181)
Jerry Dunphy
Neutral (Pro-Administration
KNXT-TV
says Rousselot) Anchorman
6121 Sunset Blvd.
(Riley for Cong. Bell)
Hollywood 90028
(469-1212)
Jim Dunbar
Snyder
KGO-TV & Radio
San Francisco
*
Bob Feldman
Special Assignment, News Editor
KABC-TV
(Snyder)
Los Angeles
Pro Nixon (Shumway)
Hall Fishman
Pro Administration
KTLA
(Donner)
5800 Sunset Blvd.
Los Angeles 90028
(213-469-3181)
*Bill Eams
Very favorable, Pro-Nixon
News Director
(Shumway)
KNXT-TV
Los Angeles
CALIFORNIA
- Pg. 4 -
NAME:
COMMENTS/RECOMMENDED BY:
Ron Foster
Objective - News Director
KLYD-TV
(Relle for Mathias)
2831 I Street
Bakersfield 93301
(805-327-7511)
Tom Frandsen
Favorable (Shumway)
KHJ-TV
Los Angeles
Jim Foy
Editorial Director
KNBC-TV
Favorable (Shumway)
Los Angeles
John Fullmer
Neutral
KHJ-TV
(Lesmastor for Cong. Rousselot)
915 N. La Brae (90038)
Los Angeles
Ron Fulsom
Conservative
KBON Radio
(Woodring for Pettis)
P. O. Box 5066
San Bernadino 92402
(714/TU 5-6555)
Marvin Grey
X
(Snyder)
KABC Radio
tallshow personality
Los Angeles
Al Guthre
Neutral
KYOR
(Abernathy for Veysey)
Drawer K
Blythe 92225
(714-922-7144)
Gil Haar
"Don't use station alone!
KNEW Radio
Only if we get other radio
66 Jack London Square
stations.' He's Pro Administration)
Oakland 94604
Metromedia
(415-EX 7-2891)
(Donner)
Ed Haddad
Community Relations
KPOL
Favorable
Los Angeles
(Shumway)
CALIFORNIA
- Pg. 5 -
NAMES:
COMMENTS/RECOMMENDED BY:
Art Hapgood
Favorable, Cohon owns
KSBY-TV
(McNeilus for Talcott)
P. O. Box 168
Hill E. Mountainview
San Louis Obispo
(805/543-0920)
Henry Hartman
Cable TV (Valley College)
KBCR
(Woodring for Cong. Pettis)
701 S. Mount Vernon Ave.
San Bernadino
(714/TU 5-0231, ext. 282)
Roy Heatley
Favorable, Pro-Nixon
News Director
G $
(Shumway)
KRON-TV
San Francisco
Nick Horlick
Pro
KPLM-TV
(Abernathy for Cong. Veysey)
1775 E. Palm Cannon Drive
Palm Springs 92262
(714/327-1431)
Ed Hopple
Spanish station, Pro-Administraticn
KWAC
5200 Standard Road
Bakersfield
Chuck Howell
Friendly
KTIT
(Relle for Mathias)
P. O. Box 1450
Porterville 93257
(209-784-1450)
John Howell
Neutral
KCMJ
(Abernathy for Veysey)
300 Radio Road
Palm Springs 92262
(714/325-2253)
CALIFORNIA
- Pg. 6 -
NAME:
COMMENTS/RECOMMENDED BY:
Bill Huddy
Pro Administration
KETY-TV
(Chris Seeger for Cong. Teague)
730 Miramonte Drive
"Helpful Republican"
(965-8533)
(Donner)
Dave Hume
Donner
KCRA-TV
310 Tenth Street
Sacramento 95814
(916/444-7300)
Dave Jason
Friendly
KCHV
(Abernathy for Veysey)
Drawer 2
Indio 92201
(714/347-2333)
Harold Keene
Fair, only man of any
KFMB-TV
an
consequence. KFNB is CBS
405 Fifth Ave.
station.
San Diego 92101
(Paul Psompanas for Bob Wilson)
(232-2114)
Miss Joan Kohagon
San Francisco Chronicle
MPTV - Cable
owns it.
2455 Henderson Way
(McNeilus for Talcott)
Monterey
(408/373-4171
Fred LaCosse
"Does decent job"
KNTV-TV
Donner
645 Park Ave.
San Jose 95110
(408/286-1111)
Pete Langlois
Assignment Editor
KCRA-TV
Very favorable
Sacramento
(Shumway)
Ray LaPica
Friendly
KACE
(Abernathy for Veysey)
7351 Lincoln
Riverside 92504
(714/688-1570)
CALIFORNIA
- Pg. 7 -
NAME:
COMMENTS/RECOMMENDED BY:
Jack Lathen
Friendly
KERO
(Abernathy for Veysey)
Drawer K 47011 Calhoun
Indio 92201
(714/347-3403)
Frank S. Lewis
Pro-Administration
KGEE
(Relle for Mathias)
P. O. Box 937
Bakersfield 93302
(805/327-3587)
Dick Little
Favorable
KSCO-TV
(McNeilus for Talcott)
P. O. Box 1080
Santa Cruz
(408/475-1080)
Bill Lorin
Neutral (No. 1 station in
KPRO
district)
Box 1440
(Abernathy for Veysey)
Riverside 92502
(714/683-1440)
Jim McGill
Pro-Administration
KECC-TV
778 W. State St.
El Centro
(714/353-9670)
PRWJ? Need
(Abernathy for Veysey)
Ted Meyers
"Middle of ground person"
KHJ
(Donner)
5515 Melrose Ave.
Los Angeles 90038
(213/462-2133)
Pete Miller
Neutral - Conservative
Ken Jones
(Trainor for Cong. Bell)
KT-TV
5746 Sunset
Los Angeles 90028
KTTUZ
2
CALIFORNIA
- Pg. 8 -
NAME:
COMMENTS/RECOMMENDED BY:
Ron Miller
(McNeilus for Talcott)
KSBW-TV
Favorable, Central California
P. O. Box 1651
Television owned by John Cohen
Salinas
(408/422-6422)
Keith Mungor
Pro-Administration is Munger.
Ken Clifford
Clifford is objective.
KCOK
(Relle for Mathias)
P. O. Box 119
Tulare 93274
(209/686-2866 or
732-3750)
Jim Ness
Rock Station, Neutral
KMEN
(Woodring for Cong. Pettis)
25958 Baseline
San Bernadino
(714/889-2651)
Rollin Post
Key political TV reporter -
KPIX
Always helpful to party -
2655 Van Ness Avenue
Good guy.
San Francisco 94109
Donner
(415/776-5100)
Jim Price
Price is Republican. McKenzie
Gary McKenzie
is new. McKenzie is News Director.
KAFY
Biggest Radio station. Both pro-
8301 Kearn County Rd.
Administration.
Bakersfield 93306
(Relle for Mathias)
(805/366-4411)
George Putnam
Conservative - Will support
KTLA-TV
President against McGovern.
5800 W. Sunset
Somewhat critical re President's
Los Angeles 90028
to China and Moscow.
(469-3181)
(Trainor w/Cong. Bell)
Barney Ranes
Neutral
KGUY
(Abernathy for Veysey)
42405 Washington
Palm Desert 92260
(714/345-2731)
CALIFORNIA
- Pg. 9 -
NAME:
COMMENTS/RECOMMEND BY:
Jim Richards
Neutral
KHSJ
(Abernathy for Cong. Veysey)
Box 1076
Hemet 92324
(714/658-3208)
Chuck Riley
News director
KT-TV
Fair and cooperative to
574 Sunset Blvd.
Republicans
Los Angeles 90028
(Donner)
(213/462-7111)
Roxanne Russell
Noon news show - heavy viewing
KPIX
(Donner)
2655 Van Ness Ave.
San Francisco 94109
(415/776-5100)
Anche Mon
Tom Snyder
Neutral
Tom Brokaw
(Bob Trainor for Cong. Bell)
KNBC-TV
"Big ego - would be offended
3000 W. Alameda
if left out.
Burbank
(Donner)
(845-7000)
Sam Stewart
Objective
KBIS
(Relle for Mathias)
225 Chester Ave.
Bakersfield 93304
(805/324-6093)
Chuck Sullivan
Neutral
KREL
(Abernathy for Cong. Veysey)
Box 100 , Park Ridge Rd.
Corona 91720
(714/737-1370)
Garlan Sutch
Neutral
KWXY
(Abernathy for Veysey)
6870 Ave. 34
Palm Springs 92262
(714/328-1104)
CALIFORNIA
- Pg. 10 -
NAME:
COMMENTS/RECOMMENDED BY:
Don Tompkins
News director
KCOP
Anchorman: Hugh Williams (Black)
915 N. Labree Ave.
Negative
Los Angeles 90038
(Donner)
(213/851-1000)
George Weatherby
Neutral
KOLE
(Abernathy for Veysey)
3622 Main St.
Riverside 92507
(714/684-9992)
Bob Weaver
Friendly
KAMP
(Abernathy for Veysey)
Box 1018
El Centro 92243
(714/352-2277)
Glen Weber
Vice president; neutral
KROP
(Abernathy for Veysey)
Box 238
Brawley
(714/344-1300)
Hugh Williams
Black commentator; neutral
KCOP-TV
(Lesmator for Cong. Rousselot)
Los Angeles
Ray Wilson
News director; anchorman
KFMB
(Donner)
1405 Fifth Ave.
San Diego 92101
(714/232-2144)
Fred Zehnder
Assignment editor
KPIX
(Donner)
2655 Van Ness Ave.
(415/776-5100)
(No Name)
Newly acquired by McGraw-Hill.
KGTV-TV (formerly KOGO)
They are going to grealty
Box 628
change the format. Affiliated
San Diego 92112
with NBC
(262-2421)
(Paul Psompanas with Bob Wilson)
FLORIDA
NAME:
COMMENTS/RECOMMENDED BY:
Wayne Farris
Snyder
MBC
WCKT-TV
Miami
Ralph Renick
Snyder
CBS
WTVJ TV
Miami
on opposed Airovp
Alan Courtney
Snyder
WIOD - Radio
Miami
Bill Bayer (Newsman)
Very pro-Nixon
WPLG-TV
Shumway
Miami
Marshall Cleaver, Anchorman
Very conservative
WLCY TV
(management is pro-Nixon)
Tampa/St. Petersburg
Shumway
Don Meikeljohn, News Director
Shumway
WCTV- TV
Very strong Nixon (he was in the Fla.
Tallahassee
State Adm. when it was "Republican ")
Alan Courtney
Very big in area - favorable
WIOD Radio
Miami
Ben Aycrigg
-Orlouso
Ben is pro-administration
WDBO-TV
but pretty fair.
950 S. Texas Ave.
M. Vantonburg, Sen. Gurney
(305-241-3441)
Stove Bailey
Fair
WINZ
Gene Currella, Cong. Burke
Miami
(305-379-0100)
5
-2-
Dave Blount, Joe Freed
Pretty fair. All talk
WKAT
?
shows. Freed is friendly
1759 Cay Rd.
Gene Curella, Cong. Burke
Miami
(305-531-8181or 531-8189)
Ray Blush
Fai r reporter (blush)
WTVT-TV
Dick Neiniug, Cong. Young
3213 W. Kennedy Blvd.
Tampa
( 898-9767)
Charles Brown
New station. Put on a lot of news.
WAVS
Dusk to dawn station. Objective
Ft. Lauderdale
Gene Curella, Cong. Burke
(305-525-5131)
Roger Burnam
Has "Meet the Press" type program.
WCKT-TV
Favorable to Gumey and pro-
1401 N. Bay Causeway
administration.
(305-751-6692)
Meg Vantonburg, Sen. Gurney
Frank Burns
Burns is a conservative
WLCY-TV
7,
Republican
P.O. Box 10,000
Dick Neillius w/
St. Petersburg
Cong. Young
(813-525-1111)
Bill Byers
"hell of nice guy. Trustworthy.
WPLG-TV
Favorable to administration.
3900 Biscayne Blvd.
Meg Vantonburg, Sen. Gurney
Miami
(305-377-8131)
Terry Casey
Favorable. Easy-listening
WSUN
trustworthy. You can trust him
210 2nd St.
with a loaded story.
St. Petersburg
Meg Vandenburg, Sen. Gurney
(813-894-0191)
,4
- 3
CBS?
Brad Davis
Davis is another newcomer,
Bob Schellenberg, Gen: . Mgr.
Station. is pro-Republican for
WJXT-TV
past 8 to 10 yrs.
1851 S. HamptonRd.
Meg Vandonburg, Sen. Gurney
Jakcsonville
(904-398-0501)
Ron Ebben
Favorable. Trustworthy guy.
WDAE
Politically neutral but likes Gurney.
101 N. Tampa St.
Meg Vantonburg, Sen.Gurney.
Tampa
(813-229-0401)
Wayne Farris, Richard Whitcomb
Farris is neutral, Whitcomb
WCKT-TV
is liberal (tends to be) pretty
Miami
fair. Jean Struhl is news director.
(305-751-6692)
Gene Curella, Cong. Burke
Fred Green
Fred Green is pro-administration
WINK-TV
and pro-Republican.
P.O. Box 1060
Meg Vandenburg, Sen. Gurney
Ft. Myers, Fla.
(813-334-1131)
Bob Higby
Favorable. Higby is fair
WFLA-Radio
Meg Vandenburg, Sen. Gurney
P.O. Box 1410
Tampa
(813-224-1901)
John Joyce
Pretty fair.
WFTL
Gene Curella, Cong. Burke
Ft. Lauderdale
(305-566-9621)
Ms. Jane Julian
Jane is from N.Y. She is liberal
WCIX-TV
Republican. Pro-administration
111 Brickell Ave.
Meg Wandenburg, Sen. Gurney
Miami
(305-377-0811)
- 4 -
Bob Kay
Rock station. Very popular
WQAM-Radio
station, especially with young people
Miami
(305-534-3333)
Gene Curalla, Cong. Burke
Bob Krauser
Krauser is very objective
WROD
Gene Curella, Cong. B urke
Miami
(305-759-4319)
Jim Lewis
Lewis just took over job. But
WFTV-TV
he is trustworthy. Orlando is
639 W. Central Ave.
Republicanarea.
Orlando
Meg Vandenburg, Sen. Gurney
(305-241-6543)
Claire Lynn
Pro-Nixon
WLCY-Radio
Dick Neillius, Cong. Young
St. Petersburg
( 525-1111)
Burl McCarthy
McCarty is pro-Nixon.
WDAE
Dick Neillius, Cong. Young
101 N. Tamp St.
Tampa
(896-0404)
Jim Martin
Favorable. Republican
WBDO
country. Fired for Bradshaw
P.O. Box 1813
for report critical of Gurney.
Orlando, Fla.
Meg Vandenburg, Sen. Gurney
(305 241-1491)
Joe Moore
Moore is pro-Administration.
WJHG-TV
No sweat with Moore.
107 Harrison Ave.
Meg Vandenburg, Scn. Gurney
Panama City, Fla.
(904-234-2125)
Fred Muke, Dr. Manola Reyes
Muke is favorable to Nixon.
WTVJ-TV
Reyes is lifelong Democrat, but
30 N. W. 4th St.
likes Nixon. Reyes runs Spanish-
Miami
speaking newspapers, one of which
(305-377-8241)
is Patria
Meg Vandenburg, Sen. Gurney
- 5
Mr. John Powors
Very favorable.
WLCY-Radio
Meg Vandenburg, Sen. Gurney
P.O. Box 10000
St. Petersburg
(813-526-1315 or
525-1111
Don Priest
Favorable. Pro-administration.
WCOA, Radio
Meg Vandenburg, Sen. Gurney
P.O. Box 1669
Pensacola
(904-456-5751)
Mr. "Big" Ralph Renicke
Definitely Democratic. His
WTVJ-TV
brother is Democratic state
Miami
legislator. Tends to be liberal.
(305-377-8241)
VP of station Prescott Robinson
is former CBS man.
Gene Curella, Cong. Burke
Robin Richards
Favorable. Rock station.
WAPE
Robin will go out of his way to help
1111 Prudential Bldg.
Gurney. Jacksonville has serious
Jacksonville
crime problem worried about
(904-396-6604)
Adm. policy
Meg Vandenburg, Sen. Gurney
Don John Ross
Favorable. Good boy.
WIOD
Meg Vandenburg, Sen. Gurney
P.O. Box 1177
Miami
(305-759-4311)
Dan Sanborn
WONN
3
24 hr/ 50,000 watt. Covers
1.6 countries. Wallace territory.
404 W. Lymb St.
Favorable to administration. This
Lakeland
is good to hit redneck territory.
(813-682-8184)
Sanborn is favorable to Nixon
Wyno Zani, Sen. Gurney
Les Smith
Pretty fair
WVCG
Gene Curella, Cong. Burke
Coral Gables
(305-448-9531)
- 6 - -
Merrill Stebbins
Stebbins is very objective.
WFLA TV
Dick Neillius, Cong. Young
P.O. Box 1410
Tampa
(896-9136)
Gordon Stevens
Grahm's of Washington Post.
WPLG-TV
Post-Newsweek station. Fairly
Miami
liberal. Bought station 2 yrs. ago.
(305-377-8131)
Had trouble getting title to
station. Opposed by group led
by Sen. Smathers. Bill Beyer
is friendly to Republicans.
Carl Zedell is news director.
Gene Curella, Cong. Burke
Ken Taylor, Frank Pointor
Very fair, Pointor is
WGBS
favorable.
710 Brickell Ave.
*Very importatn station
Miami
Gene Curella, Cong. Burke
(305-371-3126)
Dave Walker
Overlaps Orlando market.
WESH-TV
Pro-Administration.
1501 Minnesota Ave.
Meg Vandonburg, Sen. Gurre y
(305-647-3705)
Bob Warren
Ft. Myers is heavily Democratic.
WBBH-TV
But Warren is pro-Republican
3719 Central Ave.
Meg Vandonburg, Sen, Gurney
Ft. Myers, Fla.
(813-936-0915)
Andy Winston
Favorable very good
WWOK
Meg Vantneburg, Sen Gurney
699 Coral Way
Miami
(305-856-1260)
ILLINOIS
NAME:
COMMENTS/RECOMMENDED BY:
Mal Bellairs
Unaware of attitude
WIVS - Radio
(Daniels for Cong. McClory)
145 Virginia St., Crystal Lake 60014
Floyd Calber
Objective very influential
NBC Channel 5
(McGrew for Cong. Erlenborn)
Chicago
Tom Comnor
Pro
WEEK-TV
(Vinouici for Cong Michel)
2907 Springfield Rd., E. Peoria,
(390-699-3961)
Bob McBride
Neutral
WBBM-TV
(Mahon and Shumway)
Chicago
SNYOER
John
Pro
WLS-TV
(McGrew for Cong Erlenborn)
190 N State Street - Chicago
Joel Daly
Anchorman and Evening Commentator
ABC affiliate
Neutral - but not sure
Chicago
(Mahon and Shumway)
Hugh Hill, Political Editor
Neutral
ABC Affiliate
(Mahon or Shumway)
Chicago
Fahey Flynn, Anchorman
Pro No. 1 rate local newsman
WLS-TV
(McGrew for Cong Erlenborn and
Chicago
Shumway)
Paul Davis
Pro
WCIA TV
(John Kolbe
509 S. Neil, Champaign 61820
(217-356-8333)
Bud Carter
Unknown
WEEK-TV
(John Kolbe
2907 Springfield Road, Peoria, 61611
(300-699-3961)
Gene Honnes
Unknown
KHQA TV
(John Kolbe
510 Main St., Wuincy 62301
217/222/6200
ILLINOIS
Don Hickman
Unknown
WICS-TV
(John Kolbe
2680 E. Cook St., Springfield 62703
(217/528-0465)
Max Lee
Unknown
WGEM-TV
Hotel Quincy, Quincy 62301
(217-222-6840)
Howard Miller
Unknown - very conservative politicall
WMAQ Radio
Merchandise Mart, Chicago 60654
(31q/644-8300)
Dave Nichols
Unknown
WMBD-TV
212 S. W. Jefferson, Peoria 61602
(309/676-0711)
Chuck Faber
Unknown
WCEE-TV
N. Meridian Road, Rockford 61105
(815/965-0523)
Joseph Mathewson
Pro
WBBM-TV
(Murnane for Cong. Crone)
630 N. McClurg Ct., Chicago 60611
Tom Lee
WREX-TV
Auburn & Winnebago Rds. , Rockford 61105
(815-968-1813)
John Palmer & Floyd Kalber
Pro
WMAQ-TV
(John Kolbe)
Merchandise Mar, Chicago 60654
312/644-8300)
Barry Judge & Clark Smith
Uknown
WRAU-TV
(John Kolbe)
500 N. Stewart
Creve Couer, Ill 61611
309/694-3421
3
ILLINOIS
Jim Reynolds
Objective
NBC Channel 6 - Chicago
(McGrew for Cong. Erlenborn)
Joe Rex
Pro
WMBD-TV
(Vinovich for Robert Michel)
212 SW Jefferson Peoria
309-676-0711
Wally Phillips
Pro
WGN Radio
(John Kolbe) (Al Snyder)
2501 Bradley Place, Chicago 60618
312/528-2311
Bruce Richardson
Pro
WTVO-TV
(Richardson for Cong. Anderson)
N. Meridian Rd., Rockford 61105
Jerry Slabe
Unknown
WAND-TV
Southside Drive, Decatur, 62521
217/428-4304
Keith Smith
Pro
WRAU-TV
(Vinovich for Robert Michel)
500 N. Stewart, Creve Coeur,
(309/694-4201)
Anthony Santucci
Very Pro
WCGO Radio
(White, Pres Secy. Derwinski)
119 W. Joc Orr Rd., Chicago Hts. 60412
313/756/6100
Charles Sebastian
(White for Press Secy, Derwinski)
WTAQ Radio
Joliet and La Grange Rd., Lagrange, 60525
(312/352-1300)
Frank James, New Director
(Richardson for Cong. Anderso)
WRHL Radio
Pro or objective
200 E. 4th Ave. Rochelle 61068
(815/562-7001)
Mike Fryer
Pro or objective
WFRL - Radio
(Richardson for Cong. Anderson)
9 1/2 N. Chicago Ave. Freeport, 61032
Kup WMAQ
w
Gene Hanson
Pro or objective
WREX-TV
(Richardson for Cong. Anderson)
Auburn & Winnebago Rds. 61103 (Rockford)
Chuck Faber
Pro or objective
WCEE-TV
(Richardson for Cong. Anderson)
2523 Meridian Rd. N. 61102 (Rockford)
(815/965-0523)
Ted Lahn, News Director
Pro or objective
WRRR-Radio
(Richardson for Cong. Anderson)
113 S. Court, Rockford 61101
815/968-2263
Bill Taylor, New Director
Pro or objective
WRLK Radio
(Richardson for Anderson)
1100 Tamarac Lane Rockford 61107
815/399-2233)
Maynard Kidd
Pro or objective
WIXN Radio
(Richardson for Cong. Anderson)
1460 S. College Ave. 61021 (Dixson)
Dick Westbrook
Pro
WAND-TV
(Borson for Cong. Springer)
Southside Drive, Decatur, 62521
217/428-4304
Paul Davis
Pro or objective
WCIA-TV
biggest TV station in district
309 S. Neil St. Champagne,
(Borsen for Cong. Springer)
(217-356-8333)
J.R. Levisay
Strong Republican(but Chairman of
WLBH Radio
campaign committee for Geo. Shipley
Box 564, Matoon, 61938
(217/234-6464)
D.O. Veach
Pro
WHOW Radio
( Marion Bursen for Cong. Springer)
Box 160 Clinton, Illinois
217/935-2161
ILLINOIS
Donald Williams
(Burson for Rep. Springer)
WRTL Radio
Republican district; probably Pro RN)
Box 115
Rantoule 61866
(217-893-1460)
Dick Michels
Burson for Springer
WPRC Radio
=
Republican District; probably pro RN
Box 73
Lincoln 62656
(217-735-2337)
Wm "Rusty" Russell
Buron for Rep Springer
WEIC Radio
Republican district; probably pro RN
Box 168
Charleston 61920
(345-2149)
Larry Stewart
Leading sports broadcaster; news and
WDWS Radio
general manager; one-man show;
1400 S Neil St.
station owned by Republican newspaper;
Champagne 61820
(Burson for Rep. Springer)
(217-356-1855)
Kevin Dunn
New , took place of Dick Westbrook;
WDZ
friendly station;
265 S. Park
(Burson for Rep Springer)
Decatur 62523
(217-423-9744)
Stephen Bellinger
Owner but does some news
WDZ Radio
(Bureon for Rep. Springer)
265 S. Park St
Decatur 62523
(217-423-9744)
ILLINOIS
WCIA TV
Not unfavorable; name of anchorman
509 S. Nell St.
not known
Champagne, Illinois
(Pitt of Arends)
WKAN Radio
name of anchorman unknown
150 S. Dearborn
not unfavorable
Kankaee
(Pitt of Arends)
WPOK Radio
name of anchorman unknown
Box 740
not unfavorable
Pontiac
Pitt of Arends' office
WITY
anchorman unknown
Box 142
not unfavorable
Danville
Pitt of Arend's
WJBC Radio
anchorman's name unknown
Box 853
Pitt of Arends'; not unfavorable
Bloomington
MISSOURI
NAME:
Comments/Recommended by:
Max Roby
Newscaster; middle of the road.
KMOX-TV
CBS
(Shumway; Snyder; Tom Reid , State
St. Louis
Committee)
Bob Hardy
Anchorman, Newsline Call in Program
KMOX-Radio
Middle of the road
St. Louis
(Shumway, Snyder; Tom Reid, State
Committee)
Joe Kramer
News Director; gives editorial commen
KcMo TV
Kansas City
CBS
middle of the road
(Shumway, Snyder; Rom Reid, State
Committee)
Don Harrison
Anchorman; middle of the road
KCMO TV
(Shumway, Snyder; Tom Reid, State
Kansas City
Committee
Larry Moore
ABC
Anchorman; middle of the road;
KMBC
(Shumway, Snyder; Tom Reid, State
Kansas City
Committee)
Don Henry
Host of women's forum call in program
WDAS Radio
objective.
Kansas City
(Shumway, Snyder; State Comm. says he
is liberal Demo and recommends Keoug
Ken Day
below)
WDAF-TV
NBC
Kansas City
(Snyder)
Don Keough
Newsman and director; formerly with
WDAS Radio
Republican State Committee; pro RN)
Kansas City
State Committee recommends: Tom Reid.
Ron Arnold
Gives best news coverage; pro RN
KOLR TV ( Was KTTS)
(Reid, State Committee;)
2650 East Division St.
Springfield, Missouri 65802
(417-862-7474)
SF.
(KTVI D (NBC)
(ABC)
6
MISSOURI
Bill Avery
Gives good news coverage; pro R
KYTV-TV
(Reid, State Committee)
Springfield
Don Dailey
Pro Administration
KGBX Radio
(Watkins, Rep. Watkins)
605 Bonneville St.
Springfield, 65806
(417-869-2822)
Ernie DeCamp
Pro Administra tion
KWTO Radio
('Reid, State Committee)
1121 S. Glennstone
Springfield, 65804
(417-862-4422)
@laude Dorsey
Neutral to pro Admin
KMBC
(Reid, State Committee)
Kansas City
Jack Dunn
Pro Administration
KGBX, Radio
(Reid, State Committee)
Springfield
Bill Hershey
Pro Administration
KUHI TV
(Watkins, Rep. Hall)
1502 Cleveland St.
Joplin, 64801
(417-781=2345)
Gary Kennon
Pro Administration
KICK Radio
Reid, State Committee
Springfield
D. I. Knight
Pro RN
KODE TV
(Watkins, Rep. Hall)
1928 W 13th St.
Joplin 64801
(417-623-7260)
Burt Koons
Neutral to Pro Admin
KMBA
(Reid, State Committee)
Kansas City
MISSOURI
John Mahaffey
Pro Administration
KWTO Radio
(Watkins, Rep. Hall)
1121 S. Glennstone
Springfield, 65804
(417-862-4422)
Jerry Sweeney
Pro RN
KOLR TV
(Watkins, Rep Hall)
2650 E., Division St
Springfield, 65802
(417-862-7474)
Jim Wise
Pro Administration
KTTS Radio
(Reid, State Committee)
Springfield
NEW YORK
NAME
COMMENTS/RECOMMENDED BY:
Mr. Len Saffir
(Shumway--Saffir reports that there are
202-225-4451
very few anchormen or commentators in
NYC and across the state who are middle
of the road or for us the vast majority
are against in varying degrees.)
WCBS-TV
Jerry Wilson, Political Reporter
(Shumway and Snyder; Shumway says
New York City
Wilson is a Democrat, but tries to be objectiv
WNEW-TV
(Shumway and Snyder)
Ted Cavanaugh, News Director
(Shumway says Pro-Nixon, but crew is anti)
Dr. Martin Abend, Commentator
(Shumway says usually in debates with Ted
New York City
Sorenson; Hard-core conservative)
(Snyder says Conservative)
Leslie G. Arries, Jr.
WBEN Radio & TV influential and affiliated
Vice President & General Manager
with newspapers. Arries is personally very
WBEN-Radio and TV
friendly and pro-Adm. ; best of WBEN
Buffalo, NY
(Rotterman for Rep. Kemp)
Vincent Burke, News Director
In July, station is moving to opinion oriented
WHEN Radio (Metromedia-Not CBS)
format; Burke innovated; liberal, open-minde
980 James Street
(Thompson for Rep. Terry)
Syracuse, NY 13203
315-474-8511
Dick Burt, Anchorinan
Bad guy-big minus-anti Adm.
WOKR-TV
(Nichols for Rep. Conable)
425 W. Henrietta Road
(Fling for Horton--Fair)
Rochester, NY
John Corbett
Lively morning personality show; liberal,
WBEN-TV (CBS)
but easy to deal with. Surprising following.
2077 Elmwood Avenue
(Koop for Rep. Smith)
Buffalo, NY 14207
716-876-0930
Sy Coro
Most popular station in area; conservative
WELM
and pro- Adm. No commentary; not aggre-
1705 Lake Road
ssive; if something is put into head, they will
Elmira, NY 14902
use it, but never seek news.
607-733-5626
(In gram for Rep. Robison)
NEW YORK - 2
NAME
COMMENTS/RECOMMENDED BY:
Ron Curtis
Principle man; handles 6 & 11 p.m. news;
WHEN-TV (CBS)
no commentary. WHEN is top TV station
980 James Street
in Syracuse; Curtis is neutral and easy to
Syracuse, NY 13203
work with.
315-474-8511
(Thompson for Rep. Terry)
(Larie for State Committee--Pro
Amy S. Davis
College station--names subject to change,
WVBR-FM
but high impact in area. Very aggressive
11 Central Avenue
about following stories, etc. Tends to be
Ithaca, NY 14850
anti-Adm.
607-257-2200
(Ingram for Rep. Robison)
Donald Decker
Owned by GE; cooperative and pro-Adm.
WRGB-TV (NBC)
Affiliated with WGY-Radio; largest TV in area
1400 Balltown Road
(George Berg for Rep. King)
Schenectady, NY
518-377-2261
Tom Decker, Anchorman News Dir.
#1 man in city; 6 & 11 p.m. news
WROC-TV
(Fair--Brends for Rep. Horton)
201 Humoldt Street
(Good guy-top notch--Nicholes; Rep. Conable
Rochester, NY
716-288-8400
Warren Doremus
Good & Republicans; brother who is POW;
WHEC-TV
very active in this area; AM talk show
Rochester, NY
(Brandt for Rep. Horton)
716-546-2542
(Saffir in Sen. Buckley's offices says Fair)
Bernard J. Fionte, News Director
Station recently sold. WNBF-AM & FM
WNBF-TV (CBS)
radio is affiliated; alway been pro-Adm.
50 Front Street
(Ingram for Rep. Robison)
Binghampton, NY
(Larie for State Committee--Pro-Adm.)
607-RA3-7311
Steve Flanders
Fair
WCBS Radio
(Saffir for Sen. Buckley)
NYC
Jim Gash
OK
WNEW Radio
(Saffir for Sen. Buckley)
NYC
3.
NEW YORK - 3
NAME
COMMENTS/RECOMMENDED BY:
William Givens, Program Director
Large ego; conservative politically; little
WHAM Radio
difficult working with, but with effort, one
350 East Avenue
can place stories effectively with him.
Rochester, NY 14604
(Thompson for Rep. Terry)
716-235-8429
Howard Green
Little commentary--largest following in area
WENY-TV (ABC)
(Ingram for Rep. Robison)
Mark Twain Hotel
Elmira, NY 14902
607-734-3636
Bill Hartnett, News Director
Straight news & entertainment; little com-
WGR Radio (Taft Broadcasting)
mentary; young; tends to be liberal on
464 Franklin Street
foreign matters; moderate to conservative
Buffalo, NY 14202
on domestic.
716-881-4555
(Koop for Rep. Smith)
(Also Rotterman for Rep. Kemp)
Fred Hilligas, News Director
Would like to Jack Anderson; loves political
WSYR-TV (NBC--Newhouse)
gossip and creates rumors. Politically,
1030 James Street
tends to conservative, but handle carefully.
Syracuse, NY 13203
(Thompson for Rep. Terry)
315-GR4-3911
(Larie for Rep. Conable--Pro)
Marc Howard
Daily news stations - - OK
WPIX-TV
(Saffir for Sen. Buckley)
NYC
Kent E. Jones, VP & Gen. Mgr.
Large station & audience; good format; PRO
WKAJ
(Berg for Rep. King)
Box 557
Saratoga Springs, NY 12866
518-584-1610
Richard Kelsey
AM program; some commentary; news &
WUSJ Radio (Union-Sun & Journal)
entertainment; young, aggressive; PRO
320 Michigan Street
(Koop for Rep. Smith)
Lockport, NY 14094
716-HF3-5944
Alex Lamutis
Fair
WBBS Radio
(Fling for Rep. Horton)
Rochester, NY
NEW YORK - 4
NAME
COMMENTS/RECOMMENDED BY:
Bob Larson, News Director
Largest audience in area; very friendly to Ad:
WPTR Radio
(Berg for Rep. King)
Box 1540
Albany, NY
518-869-9271
Ray Laws, Anchorman
Nice and Fair
WOKR-TV
(Nichols for Rep. Conable)
425 W. Henrietta Road
(Fling for Rep. Horton--Fair)
Rochester, NY
Carl Loveday, News Director (new)
Fair in all coverage; no commentary
WPTZ-TV (NBC)
(Kampella for Rep. McEwen)
357 Cornelia Street
Plattsburgh, NY 12901
518-561-5555
Bill W. McConnell
Lowest rating of 3 TV stations in Syracuse.
WNYS-TV (ABC)
McConnell does 6 & 11 news; no commentary:
Shoppingtown, NY 13214
No idea of political leanings.
315-446-4780
(Thompson for Rep. Terry)
Mike Morgan
Strong voice in community; good guy;
WHAM Radio
Does news editorials; outstanding radio
350 East Avenue
guy in city; Fair; big guy.
Rochester, NY
(Nicholes for Rep. Conable)
716-454-4884
(Fling for Rep. Horton--Very Pro)
Steve Osborne, News Director
Best following in area; Osborne is neutral,
WVOX-Radio
tending to favorable on Adm. issues: does
271 North Avenue
evening broadcasts, including commentary.
New Rochelle, NY 10801
(Barry for Rep. Peyser)
914-636-1460
Warren Otto, News Director
2nd largest TV in area; neutral on Adm.
WTEN-TV (CBS)
(Berg for Rep. King)
1st7
Box 10
Albany, NY 12201
518-436-4822
Paul Parker
Fair
WINS Radio
(Saffir for Sen. Buckley)
NYC
Donald J. Paye, Pro. & News Dir.
No commentary; personally very pro-Adm.
WICY-AM
Largest audience in district.
WICY Bldg., Porter Road
(Kampella for Rep. McEwen)
Malone, NY 12953
518-483-1100
=
NEW YORK - 5
NAME
COMMENTS/RECOMMENDED BY:
Louis H. Pells, Pres & Gen. Mgr.
Second choice for district; good station;
WEOK Radio
always willing to take information & use it;
Box 416
tends to be pro-Adm.
Poughkeepsie, NY 12602
(H. Fish, M. C.)
914-471-1500
Art Peterson, News Director
Best in district; moderate to conservative;
WFBL Radio
good innovator; open to experiment; always
Box 1390
wants to help.
Eastwood Station
(Thompson for Rep. Terry)
Syracuse, NY 13206
3150463-8631
Sam Phillips, News Director
Pivotal for Niagra Falls; small because of
WHLD-Radio
ethnic orientation & large Polish, Italian,
Box 398
and Russian population; 6 hour weekly broad-
Niagra Falls, NY 14302
cast in each language, plus English. He is
716-282-8421
pro-Adm; nice guy who takes respons. serious
(Koop for Rep. Smith)
Gabe Pressman
Political Report; against us, but good.
WNEW-TV
(Saffir for Sen. Buckley)
NYC
Ron Rokitaille, Anchorman
Friendly to us; operating news desk which
WHEC
is biggest news dept. of state.
191 East Avenue
(Nicholes for Rep. Conable)
Rochester, NY
716-546-5670
Robert Rooney, VP & Gen. Mgr.
Commentary on local issues only; very
WOSL AM-FM
pro- Adm. ,large station in district.
One West Bridge Street
(Kampella for Rep. McEwen)
Oswego, New York 13126
315-343-2630
Bern Rotman, News Director
Mrs. Edward Butler of Buffalo Newspapers
WBEN Radio-TV (CBS)
is President; Rotman is news director for
2077 Elmwood Avenue
both radio & TV; does not broadcast; abrasive
Buffalo, NY 14207
& impossible to deal with; avoid him.
716-876-0930
(Koop for Rep. Smith)
Stephen Rowan
Does 6 & 11 news; anti-Adm; wide following;
WBEN-TV (CBS)
Very provative; was in Wash; probably open
2077 Elmwood Avenue
minded in terms of listening (owned by Buffalo
Buffalo, New York 14207
Evening News)
716-876-0930
(Pokrandt for Rep. Hastings)
(Koop for Rep. Smith)
(Snyder recommends)
(Rotterman for Rep. Kemp) :
(Saffir w/Buckley says Liberal)
NEW YORK - 6
NAME
COMMENTS/RECOMMENDED BY:
Mike Sarnoff, News Director
Moderate to liberal; takes things issue-by-
WVIP Radio (ABC)
issue; open minded; good to work with; follows
Box 608
busing and tax issues.
Mount Kisco, New York 10549
(Barry for Rep. Peyser)
914-241-1310
Carl Stokes
Against us; does 6 p.m. news
WNCB-TV
(Saffir for Sen. Buckley)
NYC
Ward Todd, News Director
Small station in size; but gaining; gives
WKNY (CBS)
fairly good coverage; Pro-Adm.
601 Broadway
(H. Fish, M. C.)
Beacon, New York 12401
914-331-1490
Bob Tompkins, News Director
While a "faithful Democrat", Tompkins
WWNY-TV (ABC & CBD)
is fair and good to work with. No commentary
Box 211
Affiliated with WWNY Radio & local newspape:
Watertown, NY 13601
Highly recommends working with Tompkins.
315-788-3800
(Kampella for Rep. McEwen)
Paul Udell
News; against us.
WNBC-TV
(Saffir for Sen. Buckley)
NYC
Gary Van
Pro
WACK
(Fling for Horton)
Rochester, NY
Donald D. Weaver, Stn. Mgr., Comm- Pro-Adm: station has fairly large following;
WW C-AM Radio
ercial Director
Weaver is "delightful" to deal with.
217 Dix Avenue
(Berg for Rep. King)
Falls, New York 12801
518-793-4444
Irv Weinstein, News Director
Station growing rapidly; Weinstein considered
WKBW-TV (ABC)
very lively; characterized as NEUTRAL; very
1420 Main Street
open minded.
Buffalo, New York 14209
(Pokrandt for Rep. Hastings)
716-TT3-0770
(Koop for Rep. Smith)
(Rotterman for Rep. Kemp)
Tom Whittaker, Reporter
Best on local issues; stringer for WCBS-Rad
WFAS
Favorable to Adm; very knowledgeable
Box 551
(Barry for Rep. Peyser)
White Plains, NY 10602
914-OW3-2400
NEW YORK - 7
NAME
COMMENTS/RECOMMENDED BY:
Mark Wolf, Anchorman
Friendly
WHEC
(Ni choles for Rep. Conable)
191 East Avenue
(Fling for Rep. Horton--Fair)
Rochester, New York
716-546-5670
Robert Zeisser
Pro
WNYS
(Laurie for State Committee)
Syracuse, NY
other
Rober Grimsby
10v
Fair--Snyder
Bill Beutel
Fair--Snyder
Prina Now 04
0
WABC-TV
NYC
Jim Jensen
(Snyder)
Ralph Penza
(Snyder)
WCBS-TV
NYC
Bill Jorgenson
WNEW-TV
NYC
udell (Snyder) /stoke
John Hartz
(11:00 - Snyder)
WNBC-TV
D.J. youth
Bruce Morrow
(Snyder)
WABC-Radio
NYC
(Snyder) WOR talk show
John Gambling
Martha Dean
(Snyder)
John Wingate
(Snyder)
WOR Radio
NYC
Gene Klavin
(Snyder)
WNEW Radi:
NYC
Long John Nebel
-
(Snyder)
Don Imus
(Snyder)
WNBC Radio
NYC
Barry Grey
(Snyder)
WMCA Radio
NYC
5
WISCONSIN
NAME
COMMENTS/RECOMMENDED BY:
WISN (CBS)
Objective
759 N. 19th st., Milwaukee
(J. Plummer Committee)
414-342-3000
Ed Allen, Jr.
Pro
WDOR-Radio
Cathy Randlett Rep. Byrnes
800 S. 15th St.
Sturgeon Bay, 54235
614-743-2334
Roger Curtis
Pro
WKTY-Radio
(Dick Hanneman Rep.Thomson)
Box 1148
LaCrosse
785-3050
Rex Barton
Barton is new -- no idea how
WAPL-Radio
he feels
103 W. College Ave, Appleton
(C. Randlett, Rep. Byrnes)
414-734-9227
James F. Bethke
Pro (?) not certain
WHBX-Radio
.Randlett Rep. Byrnes)
1600 South Law Street
Appleton
414-733-6639
Fran Boton
Pro
WEAQ-Radio
(Dick Hanneman Rep Thomson)
Box l
Eau Claire 54702
835-5111
Bill Browne, News Dir
Objective
WISC-TV (CBS)
(Jean Plummer Committee)
4801 W. Beltline
Madison
608-271-4321
with ABC
WISCONSIN
NAME
COMMENTS/RECOMMENDED BY
Evan Carl
Neutral to pro
WMIL-Radio
(Tom Finnegan Rep. Glenn Davis)
Box 10-G
Milwaukee, 53201
Jim Collins
Pro
WNAM-Radio
(C. Randlett Rep Byrnes)
Nunah, 54957
414-720-6471
Gene Carlson
Neutral to pro
WKBT--TV
(Dick Hanneman Rep Thomson)
141 S. 6th St.
LaCrosse 54601
782-4678
Peter Fenney
Objective
WHAT (PTV)
(Plummer Committee)
3313 University Avenue
Madison
608-263-2121
Del Franklin
Pro
WOKL-Radio
(Dick Hanneman Rep Thomson)
Rudolph Road
Eau Claire
54701
832-1629
Don FroeKlick
Favorable to the Congressman-Pro
WISN-Radio
(Tom Finnegan Rep Davis)
759 N. 19th St
Milwaukee 53233
342-3000
Dan Glasheen
? - new station
WYNC-Radio
(C. RAndlett Rep Byrnes)
Fieldcrest Drive
Appleton
414-739-0472
WISCONSIN
NAME
COMMENTS/RECOMMENDED BY
Doug Harmond
Anti-administration - liberal
WRIT-Radio
(Tom Finnegan Rep Davis)
5407 W. Martin Dr.
Milwaukee, 53208
453-4130
Carl Holm
Milwaukee Journal station -
WTMJ-TV VBC
affiliated with liberal papers
720 E. Capitol Dr.
(Tom Finnegan Rep Davis)
Milwaukee, 53201
332-9611
Charles Leonard
Neutral - sometimes leans
WFRV-TV
toward pro
1181 E. Mason
(C. Randlett Rep Byrnes)
Green Bay 54301
414-437-5411
Don Loose
Liberal
WTMJ-Radio
(Tom Finnegan Rep Davis)
720 E. Capitol Dr.
Milwaukee, 53201
332-9611
Roger Mann
Neutral to pro (probably leans
WKOW-TV (ABC)
more to neutral)
Box 100
(Dick Hanneman Rep Thomson)
Madison,
53701
274-1234
James Marshall
Liberal - anti administration
WBAY-TV & Radio
(C. Randlett Rep Byrnes)
115 S. Jefferson
Green Bay, 54301
414-432-3331
Jim Murphy
Pro
WEMP-Radio
(Tom Finnegan Rep Glenn Davis)
200 N. Jefferson St.
Milwaukee
272-1250
WISCONSIN
NAME
COMMENTS/RECOMMENDED BY
Don Reali
Anti
WAYY-Radio (affl. w/ WGAV-TV)
(Dick Hanneman Rep Thomson)
1907 S. Hastings Way
Eau Claire,
54701
832-3474
Dick Record
Favorable
WIZM-Radio
(Dick Hanneman Rep Thomson)
Box 1062
LaCrosse,
54601
782-4678
Roger Russell, Gen. Manager
Objective
WISO-Radio
(Plummer Committee)
5721 Tokay Blvd.
Madison
608-274-1070
Ron Scott
Not strong on W'ton News
WISN-TV (CBS)
(Tom Finnegan Rep Glenn Davis)
759 N. 19th St.
Milwaukee, 53233
342-3000
Bob Sherwood
Rock station - pretty neutral
WOKY-Radio
(Tom Finnegan Rep Davis)
3500 N. Sherman Blvd.
Milwaukee, 53216
442-0150
Aldy Swanson
Negative
WEAV-TV (NBC)
(Dick Hanneman Rep. Thomson)
1907 S. Hastings Way
Eau Claire, 54701
832-3474
Tom Torinus
Pro to neutral (half and half) -
WLVK-TV
the anchorman (Stan Siegel) is
787 Lombardi Ave
anti-administration
Green Bay, 54305
(C. Randlett Rep. Byrnes)
414-494-8711
WISCONSIN
NAME
COMMENTS/RECOMMENDED BY
Brian West and Franklin Smith
Objective
WISM-Radio
(Jean Plummer Committee)
Syene Road
Madison
608-271-1486
James Willi
Probably pro
WDVZ-Radio
(C. Randlett Rep Byrnes)
225 N. Adams St.
Green Bay 54305
414-435-5331
Carl Zimmerman
WITI-TV ABC
XX
Neutral
(Finnegan Rep. Glenn Davis)
5445 N. 27th St.
Milwaukee, 53209
462-6666
additional:
John McCullough
Independent . has feeling for
WTMJ-TV (NBC)
the President
720 East Capitol
(Shuming)
Milwaukee
332-9611
Bunny Raasch
Pro - very strong personality
WISN-TV
on every news program for the day
759 N. 19th St
young
Milwaukee
(Shuming)
414-342-3000
Don Love, News Dir
Sympathetic to the President
WBAY-TV
most of the time, except for Viet
115 S. Jefferson
Nam mining, sometimes on air but
Green Bay
runs news dept. w/ iron hand
414-432-3331
(Shuming)
WISCONSIN
NAME
COMMENTS/RECOMMENDED BY
additional:
Andy Spheeris, General Man
Never on the air but has
WEMP-Radio
strong influence on the news
200 N. Jefferson
dept, his station affects 60-
Milwaukee
70% of population of state,
414-272-1250
very imp -- fence-sitter
(Shuming)