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    "title": "WHSF: Contested, 1-46",
    "description": "This file contains:\n\nDocument proposing and detailing a scheduling structure for the 1972 campaign. 6 pgs. [Subject: Campaign] [Other Document], no date\n\nFrom Ronald H. Walker to Chapin RE: an attached document discussing the Advance Office's plan for the 1972 campaign. 1 pg. [Subject: Campaign] [Memo], 11/4/1971\n\nDocument generated by the Advance Office detailing its structure, responsibilities, and use in campaigns. A general schedule for the 1972 campaign is included. 15 pgs. [Subject: Campaign] [Report], no date\n\nFrom Walker to Chapin RE: the structure and functions of the Advance Office in the 1972 presidential campaign. Handwritten notes added by Chapin. 7 pgs. [Subject: Campaign] [Memo], 11/3/1971",
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    "url": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/85/1442/26144285/content/presidential-libraries/nixon/RN-RET/2546065/Contested-Box-1/Contested-01-46.pdf",
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    "ocrText": "Richard Nixon Presidential Library\nContested Materials Collection\nFolder List\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n1\n46\nCampaign\nOther Document\nDocument proposing and detailing a\nscheduling structure for the 1972 campaign.\n6 pgs.\n1\n46\n11/4/1971\nCampaign\nMemo\nFrom Ronald H. Walker to Chapin RE: an\nattached document discussing the Advance\nOffice's plan for the 1972 campaign. 1 pg.\n1\n46\n>\nCampaign\nReport\nDocument generated by the Advance Office\ndetailing its structure, responsibilities, and\nuse in campaigns. A general schedule for the\n1972 campaign is included. 15 pgs.\n1\n46\n11/3/1971\nCampaign\nMemo\nFrom Walker to Chapin RE: the structure and\nfunctions of the Advance Office in the 1972\npresidential campaign. Handwritten notes\nadded by Chapin. 7 pgs.\nMonday, September 20, 2010\nPage 1 of 2\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n1\n46\n11/2/1971\nWhite House Staff\nOther Document\nList of the Presidential Advance Staff,\nbroken down based on rank and experience.\n3 pgs.\n1\n46\n9/16/1971\nCampaign\nMemo\nFrom Bull, via Chapin, to Haldeman RE: the\nrole of speakers in the 1972 campaign and\nthe establishment of a Surrogate Speakers\nprogram. 7 pgs.\nMonday, September 20, 2010\nPage 2 of 2\nDOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]\nDOCUMENT\nDOCUMENT\nNUMBER\nTYPE\nSUBJECT/TITLE OR CORRESPONDENTS\nDATE\nRESTRICTION\nN- 1\nmemo\nchapin to Ball/Parher/Walther,\n11/9/71\nc(nfor)\n[Doc. # 164]\nre: Plan for 1972\nattachments:\n1) Memo chopin TO Holdeven, re:\n1971-1972 Plan- appointments,\nadvance and Television office,\n11/5/71\n2)menes, Goode to choping re:\nactivities in relevision area,\n11/4/71\nN-2\nReport\nDevelopment of Asheduling and\nn.d.\n[Doc. # 165]\nadvancing Operations for 1972\nN-3\nmenco\nwalher to chapin re: & houghts\n11/4/71\ncome\n[Doc # 166]\non the Flanning for 1972\nN-4\nmemo\nwalker to chopie, re: thoughts\n11/3/71\nC (Nifer\nDoc # 167]\non the Claiming for 1972\nN-5\nmemor\nBull to Haldeman, me; schedulis\n9/16/71\n[Doc. # 168]\nSenator Foldwater and other\nsurogate candidates\nFILE GROUP TITLE\nBOX NUMBER\nJOHN DEAN STEVE BULL\n4\nFOLDER TITLE\n1972 Plan\nRESTRICTION CODES\nA. Release would violate a Federal statute or Agency Policy.\nE. Release would disclose trade secrets or confidential commercial CT\nB. National security classified information.\nfinancial information.\nC. Pending or approved claim that release would violate an individual's\nF. Release would disclose investigatory information compiled for law\nrights.\nenforcement purposes.\nD. Release would constitute a clearly unwarranted invasion of privacy\nG. Withdrawn and return private and personal material.\nor a libel of a living person.\nH. Withdrawn and returned non-historical material.\nNATIONAL ARCHIVES AND RECORDS ADMINISTRATION\nNA FORM 1421 (4-85\nPresidential Materials Review Board\nReview on Contested Documents\nCollection:\nStephen B. Bull\nBox Number:\n4\nFolder:\n1972 Plan\nDocument\nDisposition\n164\nRetain\nOpen\n165\nReturn\nPrivate/Political\n166\nReturn\nPrivate/Political\n167\nReturn\nPrivate/Political\n168\nReturn\nPrivate/Political\nDEVELOPMENT OF\nSCHEDULING AND ADVANCING OPERATIONS\nFOR 1972\nGeneral Assumptions\n1.\nThe active campaign activity will not commence until after\nthe Convention.\n2.\nThe 1972 campaign will involve considerably less travel than\n1968 and will utilize regional and national television to its\nfullest.\n3.\nAlthough there is insistence that 1968 and 1970-type travel\nwill be kept to a minimum, there will be last-minute\nrequirements that may have the President travel more than\nis currently envisioned. Consequently, structuring of the\nadvance and scheduling offices should be in preparation for\nmaximum travel.\n4.\nUltimately, the White House will schedule, and provide advance\nsupport for, the First Family as well as the President.\nGeneral Discussion\nThis paper is not intended to discuss campaign strategy, for that will be\ndetermined by the Committee. However, scheduling decisions will\nultimately be made by the President, the Attorney General, Mr. Haldeman\nand Dwight Chapin. Essentially, the same scheduling procedure will be\nfollowed for the campaign as is followed now for the President's non-\npolitical activities.\nIn 1968 the President was merely concerned with being the candidate.\nIn 1972 he must be the President and the candidate, and must maintain\na Presidential posture at all times. Therefore, scheduling planning\nmust be two-fold: strategic campaign activities and Presidential activities.\nThese need not necessarily be two separate entities and, with proper\nplanning, the President can be just as effective on the evening news\nparticipating in a meeting in the Cabinet Room as his Democratic opponent\naddressing an airport crowd at some country airport.\n- 2 -\nThe President and Mr. Haldeman have a working relationship that\nenables them to conduct business efficiently in a rather short period\nof time. Similarly, Mr. Haldemanand Mr. Chapin have a similar\nworking relationship that produces the same results. Consequently,\nit is recommended that the structure that is ultimately put together\nkey off the working relationships and the experience of Mr. Haldeman\nand Mr. Chapin, and their familiarity with the President, his needs and\ndesires.\nRight now, the structure of operations works through Mr. Haldeman and\nMr. Chapin. The advance office receives instructions from Mr. Chapin\nand implements the plans accordingly. The final plans are channeled\nback through Mr. Chapin to Mr. Haldeman. Others reporting to Mr. Chapin\nare David Parker, who does the staffing and preliminary work on schedule\nproposals, and Stephen Bull, who assists Mr. Chapin and works in the\nexecution of Presidential events.\nProposed Structure\nThe next 12 months break down into four important periods which will be\nreferred to throughout this paper. The periods are as follows:\nPeriod I - Present through January 1st - Non-Political Presidential\nActivity.\nPeriod II -\nJanuary 1st through May 31st - Presidential Activity\nwith heavy emphasis on international travel.\nPeriod III -- June 1st through August 21st - Pre-Convention Period.\nPeriod IV - September through November 8th - Election Period.\nThe purpose of listing these periods will be to show how we will develop,\nusing these periods as landmarks, into the ultimate structure and framework\nwhich will be most workable, efficient and effective. The final structure\nenvisioned centers around Dwight Chapin as Tour Director and Scheduler.\nDwight is selected for this two-fold duty for a number of reasons, including\nhis familiarity with the President, his relationship with the President and\nMr. Haldeman, past experience in the campaigns, and experience as Tour\nDirector for Presidential trips and as Appointments Secretary during the\nfirst term of this Administration.\n- 3 -\nReporting to the Tour Director/Scheduler would be the following:\n1. Ron Walker - All advance operations.\n2. David Parker - Scheduling planning for Presidential,\nnon-political events.\n3. Stephen Bull - Execution of Presidential events and\nassistant to Dwight Chapin.\nFollowing is a discussion of the principal responsibilities and activities\nof the above-mentioned individuals. Separate plans for development\nare submitted separately by Walker, Goode and Parker.\n1.\nRon Walker\nIt is envisioned that Ron be responsible for all advance operations.\nHe would fill a function somewhat similar to that performed by John Whitaker\nduring the 1968 campaign. Ron would oversee all advance activities, including\nthe advancing of the First Family as well as the President. He would be based\nin the advance office and do very little travel. By telephone and by review of\nthe schedules, plans and programs submitted by the advanceman to the Tour\nDesk, and by telephonic communication with the advanceman when the situation\nwarrants, Ron can monitor and assist the advancemen in the conduct of their\nactivities.\nRon would be the individual who would take the raw scheduling\ndirection from Dwight Chapin and direct the formulation of the specific\nplan that would ultimately be sent back up to Mr. Haldeman through\nDwight Chapin for review and approval. For example, should a political\nscheduling decision be made that the President should go to southern\nNew Jersey for a regionally televised speech, Ron would select the appro-\npriate area and sites, and develop a specific program for approval by\nDwight Chapin and Bob Haldeman. Upon receipt of approval, Ron would\ninstruct the Tour Desk man who would subsequently assign an advanceman,\ngive specific instructions for the event, and implement. Ron would continue\nto monitor the event, as well as other events, from his position here in\nWashington.\n- 4 -\nRon's function would be to relieve Dwight Chapin of the burdens\nof coming up with specific plans, thus freeing Dwight to act as Tour\nDirector and work more in conceptual planning rather than specific event\nplanning.\nAn additional function would be for Ron to field questions that the\nDesk man cannot answer, or speak to political figures in the field who\nwould not be willing to speak to the advanceman or the Desk man.\nRon is familiar with many political types throughout the United States,\nand is viewed as being an individual who has the expertise in implementing\na Presidential event, and has access to the President through the appro-\npriate channels.\nRon Walker would oversee the Tour Desks of the President and\nthe First Family, and all plans would go through Ron before being sub-\nmitted to Dwight Chapin for approval. For coordination purposes, the\ntelevision advanceman and the Press advanceman might be scheduled\nthrough Ron Walker's advance operation, but TV and Press would remain\nfunctionally independent.\n2.\nDavid Parker\nOnce into the campaign (Period IV), David Parker would be\nresponsible for the preparation of all non-political Presidential activities.\nThe non-political activities will be of extreme importance, particularly\nif the President does a minimum amount of travel. When the campaign\ngets going, the evening news will have a daily feature of \"Campaign '72\"\nwhich will show the activities of each candidate. We can assume that the\nDemocratic contender will be on every night addressing some airport\ncrowd or street corner rally. In order to insure that the President is also\non that evening news shows, although not necessarily under the \"Campaign '72\"\nportion, it will be necessary that Dave come up with sound, newsworthy\nPresidential activities that will warrant network coverage. Dave will have\nto be highly selective and place a special effort to insure that the non-political\nPresidential events he comes up with are good ones.\nDave will be relieving Dwight Chapin of the day-to-day Presidential\nactivity planning. This will free Dwight to turn his attention to conceptual\nschedule planning and directing the Tour. Dave may find himself involved\nto a certain extent with Ron Walker and with certain political activities, but\nhe should concentrate on the non-political events. He would function in a\nrelationship to Dwight Chapin and perhaps to Bob Haldeman in the same\nmanner as he did when Dwight was absent on the China trip.\n- 5 -\nStephen Bull\nBull's primary duties will be the execution of Presidential events,\ncting as an aide to the President. He will continue to move the\nident through political situations, do the President's schedule, and\nin coordination with the Tour Desk.\nIn addition to the aforementioned duties, he will act as an\nstant to Dwight Chapin since he will be on the Tour, and perform\n1e of the \"odd job\" duties. Steve has had some experience in nearly\nof the aspects of political and non-political events, including staff\n1\nPresidential scheduling, staffing of non-political events, and advancing.\nis background, and the assumption of this \"odd job\" posture, provides a\nxibility that will be needed as we move in and out of political activities.\nevelopment by Stages\nPeriod I (Current through January 1972)\nThe organization will continue as it is currently structured with\nDwight paying some attention to preparations for the China trip, Parker\ncontinuing to work on non-political Presidential activities, Bull working\non the execution of those activities, and Walker continuing to develop\nthe advance office and operation through recruiting and training of advancemen.\nPeriod II (January through May 31st)\nDwight Chapin's time will be increasingly consumed with China, and\nlater with the Soviet Union. When Dwight is away from the White House,\nDavid Parker should assume Dwight's duties as he did during Dwight's\nlast absence, and work directly with Bob Haldeman on non-political\nPresidential events. Bull would continue functioning as before, working\nwith Parker as he would with Chapin. Ron Walker, when he is present,\nwill continue the training, recruiting and refinement of the advance operations\nPeriod III (Pre-Convention)\nDwight will begin heavy preparations for the Convention, again detaching\nhimself increasingly from the non-political Presidential events. Walker and\nhis principal permanent advancemen will devote most of their time on the\nConvention, using the Convention as a training ground for some of the newe)\nadvancemen who were formally schooled during Period II. Bull continues\nas before, working the execution of Presidential activities in the White Hou\non the road, and assisting in an increasingly \"floating\" capacity.\n- 6 -\nPeriod IV (Campaign)\nThe structure assumes its campaign posture with Chapin almost totally\nout of non-political events, and Ron Walker and David Parker positioned at\nthe White House carrying out the functions outlined earlier.\nTelevision Advance\nMark Goode and Bill Carruthers (separate plan enclosed) develop a tele-\nvision operation which will include recruitment and training of additional\nproducers and technical supervisory personnel who will operate as part\nof the advance team in the field.\nSummary\nFlexibility, and the full utilization of the resources at hand, will have to\nbe the key to an effective and efficient scheduling, advance and campaign\noperation. Existing professional relationships that have been proven\nworkable should be capitalized upon. The structure that has been outlined\nis flexible enough for Ron Walker to break away for a few days for a major\nevent, but the temptation to use Ron Walker in a pinch should be resisted\nbecause he can be more effective at maintaining control over the advance\noperation by staying put in the advance office in Washington. There can\nbe only one Tour Director, and Dwight Chapin has assumed that role and\nshould continue in it. He and Ron will be in daily communication with\nquestions flowing up to Dwight and with answers and directions flowing\ndown to Ron. In order for the instructions to be properly implemented,\nRon has to be in a physical location where he can perform the job properly,\nand that location is in the tour office.\nMEMORANDUM\nTHE WHITE HOUSE\nWASHINGTON\nNovember 4, 1971\n12:00 noon\nTO:\nDWIGHT L. CHAPIN\nFROM:\nRONALD H. WALKER\nat\nRE:\nTHOUGHTS ON THE PLANNING FOR 1972\nAttached is an overall plan for the Advance Office now through\nElection 1972.\nAttachments\nTab A - Current Status of the Advance Office\nTab B - General Outline of Growth and Responsibilities\nof the Advance Office in 1972\nTab C - Breakdown of Projected Growth\n-1-\nI.\nCURRENT STATUS OF THE ADVANCE OFFICE\nThe Advance Office presently consists of:\nDirector - Ron Walker\nTour Desk - Mike Schrauth\n4 Senior Advancemen -\nDewey Clower\nMike Duval\nJon Foust\nBill Henkel\n2 Secretaries - Karen Rietz\nJulie Rowe\nAugmenting the Advance Office on a volunteer basis are:\n3 additional Senior Advancemen\n15 Lead Advancemen\n16 Trainees (with one or more trips during 1971)\n46 Trainees (have yet to do an advance)\nNOTE: See attached list.\nBetween now and the end of the year emphasis will be placed on\ngetting as many trainees out as possible. In addition we are planning\nto conduct two week-end advance seminars, inviting trainees who\nhave been on at least one trip and have displayed the potential to\nbe lead material.\n-1A-\nNovember 4, 1971\nPRESIDENTIAL ADVANCE STAFF\nRonald H. Walker, Director\nMichael R. Schrauth\nSenior Advancemen (6):\nDewey Clower\nBill Henkel\nMike Duval\nJim Kolstad\nJon Foust\nPhil Martyr\nLead Advancemen (15):\nSandy Abbey\nBill Lieber\nBob Barron\nAngus McBain\nJim Blair\nTom Meurer\nJohn Gartland\nBill O'Hara\nJack Goldsborough\nJack Pettit\nJohn Guthrie\nAllan Walker\nAllen Hall\nStu White\nAllan Haworth\nTrainees who have been on at least one trip during 1971 (16):\nDoug Blaser\n(Loma Linda)\n* Patrick Butler\n(Mobile, Canton)\n* Hugh Caldwell\n(Tulsa, Montana)\n* Red Cavaney\n(Camp Pendleton, Loma Linda)\n* Mike Davey\n(New Hampshire, New York City-K of C)\nMike Duffey\n(Wright-Patterson)\nCalvin Frye\n(West Virginia)\nJohn Gildea\n(Springfield)\nKeith Kretchmer\n(Washington)\nTom Malatesta\n(Camp Pendleton)\nBill Meeker\n(Detroit)\n* Bill Moeller\n(Atlantic City, Springfield, North Carolina)\n* Gregg Morrell\n(Portland, Ore.)\n* Jim O'Brien\n(D. C. - Woodrow Wilson Center)\nEric Stoer\n(Maine)\n* Wayne Whitehill\n(Loma Linda)\n* Definite lead material\n-1B-\nTrainees who have never been out (45):\nNAME\nHOME STATE\nHarold Beery\nCalifornia\nAlbert Bissmeyer\nNew York/New Jersey\nDavid Bottoms\nNew York\nDonald Brock\nD.C. - Virginia\nJohn Burke\nD.C.\nJames Caraher\nPennsylvania\nLucius Carroll\nTennessee\nJohn Cater\nTexas\nPaul Christian\nOhio\nEric Courtney\nNew Jersey\nEdward Cowling\n:\nD.C.\nDan Davis\n;\nNew York\nDavid Forward\nD.C.\nRobert Goodwin\nIowa\nMichael Harvey\nNebraska\nRaymond Hebert\nNew York/Connecticut\nJohn Hilton\nNew York\nRob Johnson\nIllinois\nNeal Kaminsky\nCalifornia\nWilliam Keahon, Jr.\nConnecticut\nThomas King\nIndiana\nJoseph Lake\nUtah\nPeter Larson\nD.C.\nBert Levine\nD.C.\nWilliam Lynch\nIllinois\nRobert Lyons\nD.C.\nKen McGuire\nNew York\nEmmett Moore\nTexas\nWilliam Morehead\nOhio\nDonald Morency\nD.C.\nPeter Ochs\nCalifornia\nWilliam Olson\nD.C.\nNed Polk\nTexas\nHoward Pyle\nD.C.\nPeter Regan\nNew York\nRichard Roks\nCalifornia\nClyde Slease\nPennsylvania\nDick Smith\nTexas\nWilliam Soards\nIndiana\n- 1 C-\nPhil Straw\nD.C.\nTony Thompson\nD.C.\nRaymond Walsh\nNew York\nChuck Werner\nNew York\nBernie Windon\nIllinois\nFrank Wolf\nD.C. - Virginia\n:\n:\n:\n-2-\nII. GENERAL OUTLINE OF GROWTH AND RESPONSIBILITIES\nOF THE ADVANCE OFFICE IN 1972.\nA. Organization\nThe President\nAttorney General\nH. R. Haldeman\nThe Committee\nWhite House\nDwight L. Chapin\nTour Director & Scheduler\nWalker\nCarruthers\nParker\nBull\nAdvance Office\n& Goode\nT.V. Advance\nPress\nSchrauth\nAssistant\nAssistant\nAdvance\nTour Desk\nTour Desk\nTour Desk\n5 Secretaries\nSenior\nAdvancemen\nLead\nAdvancemen\nTrainees\n-3-\nIt is felt that the structure of the Advance Office will pretty\nmuch remain the same as it is now, with of course, the addition\nof personnel during the various periods of 1972. Mike Schrauth\nwill work the tour desk, coordinating all elements encompassed\nin a Presidential Advance. He will also be responsible for\nassigning Advancemen. It will be necessary to add additional\ndesk men or women to coordinate the numerous activities\nsurrounding the Convention and Campaign. The desk men will\neither have to be hired by the government and detailed to the\nAdvance Office or hired by The Committee and detailed to the\nAdvance Office.\nTour desk assistants will be needed so that when we have a\nnumber of advances going on at one time we will be able to\nhandle efficiently and expeditiously the work generated from\nthe Advancemen in the field. There is nothing worse than\nhaving to waste valuable time waiting to pass on invaluable\ninformation to one man here in Washington. Adding desk men\nwould alleviate this problem. Tour desk assistants will be\nresponsible for coordinating the assignment of Advancemen, schedule\noutput, recruiting and training, the political briefs, the various\nstate and city files that have been built with vital information for\nthe future (including maps, airport diagrams, local contact sheets,\ncensus material) rally supplies, logistics, expenses, follow-up\ntrips, media reports and thank you letters and cards.\nIt will also be necessary to add additional secretaries. Three\nwill probably be sufficient. One secretary would come on before\nthe end of the year, The other two would come on before June '72.\nThe cost per secretary would range from $600. to $800. a month.\nIt is vitally necessary that there be an individual in the Advance\nOffice that has Advance experience, is politically savvy, is known\naround the country, able to make decisions, in short, a stop gap\nfor the political input regarding the President's schedule when he\ntravels. Mike Schrauth will be intimately involved in the nitty\ngritty, putting together the questions and coordinating all the\nactivities of the Advance Office. Mike will not have the time to\nhandle all the high powered political input and pressure. Mr.\nChapin will be traveling with the President, and I don't feel that\nhe will be as available as necessary. I know that when the Jim\nRhodes, the John Lodges and the Jack Millers start calling they're\n-4-\ngoing to want to talk to someone that they know has access to\nthe top. What we are missing presently is an individual similar\nto John Whitaker who can talk to those individuals, has the savvy\nand clout to handle any and all situations. Right now this postion\nis being handled by a number of people (Chapin, Walker, Parker\nand Schrauth) and this often leads to confusion. I do not see the\nneed for a scheduler as Whitaker was, but a stop gap for political\npressure while the President is on the road.\nRon Walker is presently director of the Advance Office. There's\na bisic question as to where Walker fits into this picture. There\nare two ways he can be best used:\n1. Walker be used in the role Whitaker filled in '68,\n2. It is envisioned that both Dwight and Ron would travel\nwith the President. This would give Dwight more\nflexibility to coordinate the master schedule for the\nPresident's travels, by having Walker act as Tour\nDirector. In such a set-up, Walker would be\nresponsible for the Advancemen and the details on\neach stop and free up Dwight from the nitty gritty\ndetails of a trip in order to have more time to work\nwith Mr. Haldeman.\n-5-\nB. Responsibilities\n1. Schedule\nThe Advance Office is responsible for preparing and\ndisseminating the detailed staff schedules of all Presi-\ndential trips. The staff schedule is developed from\nproposed and rough schedules prepared by the senior\nadvanceman responsible for the trip. The Advance Of-\nfice also prepares trip cards for Presidential guests\nand White House Staff members who accompany the\nPresident on trips. In addition, the Advance Office is\nresponsible for manifesting Presidential guests and\nWhite House Staff members on Presidential aircraft.\n2. Coordination with Support Elements\nThe Advance Office will coordinate all Presidential\ntravel with the various offices in the White House,\ne.g. Congressional relations, the Vice President's\noffice for Governors' contacts, the Military office,\nthe Secret Service, Speechwriters, Press and Tele-\nvision. In addition, we will coordinate with The\nCommittee for the Re-election of the President and\nthe Republican National Committee, as well as their\nState Chairmen, National Committeemen and Com-\nmitteewomen, State Finance Chairmen, County Chair-\nmen, etc. The relationships that we have established\nwith these various offices is excellent and should con-\ntinue to grow as we close in on Campaign '72.\n-6-\n3. Advancemen\nI fully expect to have no less than 30 seasoned lead\nAdvancemen in a position to go full time by the first of July.\nWith the Convention and Campaign falling back to back, I see\nno way to set our sights on anything less. We are very fortunate\nto have men such as Allan Walker, Bill Lieber, Tom Meurer,\nJim Kolstad, Jim Blair, etc., that will be willing to join the\nNixon Campaign on a full time basis at approximately that time.\nA problem that we must face is that we will have to be able to\nabsorb this expansion. Does The Committee pay their salaries,\nor does the RNC or who?\nWe are presently working with The Committee, specifically\nBart Porter, on providing names which can be used for the\nSurrogate Program. It has been determined that these men\nare good but not of the quality needed for the President.\na. Recruiting\nThe recruiting process is a continuing effort and will be\nsuch until approximately June 1st of 1972. We will\ncontinue to use any sources that can provide potential\nAdvancemen including the manpower Fred Malek is\npresently working on.\nb. Training\nOn future domestic Presidential trips we will use as many\ntrainees as possible. Realizing of course, that Presidential\ntravel will be limited between now and the first of the year,\nand with a series of foreign trips in the early part of 1972,\nthis will make training difficult. Therefore, we plan to\nutilize these trainees for members of the First Family,\nthe Cabinet and Surrogates. Knowing it's an entirely\ndifferent ballgame, it will at least give us an opportunity\nto evaluate their individual capabilities in order to\ndetermine if they are Presidential material. The manual\nis completed, as is the checklist, and there will be\nperiodical seminars conducted.\n-7-\n4. The First Family\nThe Advance Office, as of this date, is assuming the\nresponsibility for advancing Julie Eisenhower. The Advance\nOffice will work closely with both Dave Parker, on Julie's\nschedule, and Coral Schmid on advancing. We presently\nhave assigned one Advanceman that is available to Julie\n100% of the time and we are working with Coral Schmid\nto provide two additional names for Julie and will continue\nto provide more Advancemen as the need arises.\nI am presently assuming that somewhere down the road\nthe responsibility for scheduling and advancing Mrs. Nixon\nand Tricia will also be coordinated by the Advance Office,\nin June, 1972, if not sooner, in conjunction with Mrs. Nixon's\nstaff. If this assumption is correct, then we should consider\nthat an additional desk be added to the Advance Office with\ntotal First Family responsibility.\nI am presently breaking down the Advancemen that I do not\nfeel are of Presidential material based on age, maturity\nand ability but who I feel could advance members of the First\nFamily.\n5. Convention\nIt appears that Bill Timmons is beginning to rely heavily on\nthe Advance Office for support and guidance. I have initially\nassigned as project officers to work in conjunction with Timmons\nand myself on the following areas of the '72 Convention:\nDewey Clower\nHousing\nMike Duval\nCommunications\nJon Foust\nRallies, indoor and outdoor\nBill Henkel\nTransportation\nMike Schrauth\nEscorts\n-8-\nThese men are only involved in formulating plans and in\nsetting up specific guidelines, procedures and instructions\non how to execute. Timmons has indicated that he will require\na great deal of manpower and it is hopeful that the Advance\nOffice will be able to provide some of this manpower in order\nthat the various activities be handled properly and executed\nprecisely. I definitely feel that our manpower should be\nutilized but that it should be controlled by the Advance Office\nin conjunction with Timmons.\nThe Advanceman involvement in the '68 Convention was overdone\nand probably could have been done as effectively by one half the\nmanpower as was present. I plan to work closely with Timmons\nin coordinating these various activities.\nThe present plan is for Bill Timmons and his staff to move to\nSan Diego on or about the first of July. I expect to be moving\nto San Diego at approximately the same time. Mike Schrauth\nwill run the Advance Office. I also plan on involving the\nPresidential Advancemen as much as possible specifically in\nthe areas where they can gain experience in the real campaign\nrally activities, i,e, the large galas, airport rallies for\ndelegates, the floor demonstrations, etc.\n6. Campaign\nIt must be understood that there is little experience in the\nranks of present Advancemen in putting together a large\ncampaign type rally with all the frills of confetti, balloon\ndrops, balloon rises, banners, multi-Nixon signs, etc.\nNor are there Advancemen seasoned in handling large ticker\ntape parades. I'm the only one left with that experience. It\nmay be that the position of the Presidency will dictate that\nnone of these techniques be used. If that's the case then we're\nin good shape. If it's not the case, it will be necessary to\ncoordinate with the Convention for the senior Advancemen\nto get this experience.\n-9-\n7. Facilities\nI recommend that the Advance Office continue in its present\noffice facilities on the third floor OEOB. As we get into\n1972 and begin to expand the staff it will become necessary\nto expand the office facilities.\nIf a problem develops with respect to the nature of our busi-\nness (political, etc.) or our need for expanding in the future,\nthen consideration should be given to moving the entire opera-\ntion to offices provided by The Citizens' Committee.\n-10\nC. Presidential Travel\nI see little change in the manner in which the President will\ncontinue to travel. We are prepared for the maximum amount\nof travel but expect very little. I do not feel we can afford to\nbe caught in a position like 1970 when the feeling was that the\nPresident would travel very little and ended up traveling a great\ndeal. We were not prepared Advanceman-wise specifically\non experience, and I feel very fortunate that no major incidents\ntranspired which could have embarrassed the President.\nTraveling staff during the campaign:\nH.R. Haldeman\nD. Chapin\nS. Bull\nR. Ziegler\nL. Higby\nD. Moore\nP. Buchanan\n2 speechwriters\nRose Mary Woods\nScali?\nFinch?\nRumsfeld?\nT.V. Man\nDoctor\nMilitary Aide\nMartinez\n2 speechwriters' secretaries\nOldenberg\n-11-\nIII. FOUR PERIOD BREAKDOWN\nThe breakdown for the proposed expansion of the Advance Office\nfalls into four periods:\nA. Present to End of 1971\n1. Pick up responsibility for advancing Mrs. Julie Eisenhower.\n2. Provide Advancemen on an as needed basis to Citizens to\nsupport the surrogates program.\n3. Conduct two week-end seminars for Advancemen.\n4. Add one secretary.\nB. January 1972 to June 1972\nDuring this period there:will be extensive foreign travel and\nlimited domestic travel.\nGoals during this period are:\n1. Add two desk men/women to Advance Office staff.\n2. Add two secretaries to Advance Office staff.\n3. Add five to ten senior Advancemen to full time status in\nAdvance Office.\nNOTE: Advance Office fully staffed by June 1st.\n4. Recruit and train new Advancemen who have been screened\nand interviewed.\n5. Conduct three advance seminars.\n6. Wrap up all recruiting and training of advance trainees by June 1st.\n7. Pick up responsibility for advancing Mrs. Nixon and Tricia Cox.\n8. Plan and organize for convention and campaign.\n-12-\nC. June 1972 to September 1972\n1. Plan First Family participation in convention.\n2. Walker to San Diego with one secretary in June.\n3. Gradual build-up of Advancemen in San Diego on an\nas needed basis.\n4. Make arrangements for 15 to 20 lead advancemen to be\navailable on a full time basis.\n5. Conduct recap seminar for senior and lead Advancemen\nof updated techniques and criterea for the convention and\ncampaign.\n6. Re-evaluate status of Advance Office and how it is organized\nand executed. Advise as to any necessary additions or\ndeletions.\nD. September 1st to November 7th\nCampaign\nMEMORANDUM\nTHE WHITE HOUSE\nWASHINGTON\nNovember 3, 1971\nTO:\nDWIGHT L. CHAPIN\nFROM:\nRONALD H. WALKER\nRE:\nTHOUGHTS ON THE PLANNING FOR 1972\nI. OVERALL STRUCTURE\nA. In 1972, unlike 1968, all elements of the Republican Party\nwill be working for the re-election of President Nixon.\nTherefore, the basic thrust now should be to insure that\nthere be close coordination between the White House, The\nCommittee, and RNC.\nA basic problem that always is found in any Presidential\ntravel is the proper notification of those very touchy ele-\nments found all through the Republican organization (e.g.\nCongressional types, Governors, State Chairmen, National\nCommitteemen and Committeewomen, State Finance and\nnow the State Committee Chairmen).\nIf each of these individuals is not properly notified from\nthe very outset, we stand to lose credibility and cause pro-\nblems not only for the President but for those members\nresponsible for his visit.\nTherefore, once again I state how very important it is that\nan overall coordinated effort be rendered on behalf of the\nPresident. I would also go one step further and say this\napplies to the First Family, the Vice President, various\nCabinet and Senior White House and Administration offi-\ncials and surrogate candidates traveling into the various\nstates.\n-2-\nB. Possible Organization\nThe President\nAttorney General\nH. R. Haldeman\nThe Committee\nWhite House\nDwight L. Chapin\nTour Director & Scheduler\nCarruthers\nAdvance\nastimated\nParker\nBull\n& Goode\nOffice\nTour\nTraining\nDesk\n:\netc.\nC. The overall strategy will be planned at a very high level.\nThe tone and intent of the President's posture will be de-\ntermined during the course of 1972. I see it as one of\ntwo ways: television and little travel or television and a\nlot of travel. The President, the Attorney General and\nMr. Haldeman will pretty much determine the posture.\nThe in-house operation will continue to be under the jur-\nisdiction of Mr. Haldeman with Mr. Chapin acting as\nboth master scheduler and tour director. The staff will\nremain the same as it is now with, I would imagine, con-\nsiderable beefing up on individual or all staffs predicated\non how the campaign unfolds.\nThe staffs are basically:\n1. Television\n2. Scheduling\n3. Presidential Appointments and Movements\n4. The Advance Office\nThis memo is specifically concerned with the Advance\nOffice.\n-3-\nII. ADVANCE OFFICE\nDirector,\nAdvance Office\nWH poliactureties\nTour Desk\nSchrauth\nTour Desk\nAssistant\nTour Desk\nAssistant\nAdvancemen\nRally Supplies\nTraining\nFive\nLogistics\nScheduling AM\nSecretaries\nExpenses\nPolitical Briefs\nThank yous\nFiles\nStaff Advance\nStaff Advance\nStaff Advance\nStaff Advance\nClower\nDuval\nFoust\nHenkel\nT V the advance\npress advance\n-4-\nB. Advance Office Manpower\nThe following breakdown is current:\nWhite House Staff Advancemen\n5\nRon Walker\nDewey Clower\nMike Duval\nJon Foust\nBill Henkel\nPart - time Advancemen\n17\nTrainees\n62\nGRAND TOTAL\n84\n(See attached breakdown)\nC. Background\nThere has been a considerable amount of discussion regarding\nthe posture the scheduling and Advance operation should take\nduring the up-coming year.\nIt is my personal opinion that the Advance Office has pulled\ntogether all the loose ends that have caused numerous\nproblems in the past. We very seldom now have problems\nwith Congressional Relations, Governors' offices, the\nmilitary, Secret Service, etc. We have been able to\nestablish a focal point for all those concerned with Presidential\ntravel. For the most part, we have all the input, all the\nanswers and are experienced enough to know to whom and\nwhen we can talk. A degree of performance has been reached\nin the past few months I think we can all be proud of.\nIn order to maintain this high level of efficiency it is going\nto be absolutely necessary to expand personnel-wise the\nAdvance Office during the first six months of 1972. This\nexpansion will encompass a finer breakdown of responsibilities\nand overall control as the posture of the 1972 Campaign begins\nto take form. It will direct to what degree the Advance Office\nexpands.\n-5-\nI fully expect to have no less than 30 seasoned lead\nAdvancemen in a position to go full time by the first of\nJuly. With the Convention and Campaign falling back to\nback, I see no way to set our sights on anything less.\nWe are very fortunate to have men such as Allan Walker,\nBill Lieber, Tom Meurer, Jim Kolstad, Jim Blair, etc,\nthat will be willing to join the Nixon Campaign on a full\ntime basis at approximately that time. A problem that\nwe must face is that we will have to be able to absorb\nthis expansion. Does The Committee pay their salaries,\nor does the RNC or who?\nSecretarial help should be obvious. I am looking to hire two\nadditional secretaries after the first of the year and an\nadditional two or more prior to July 1st, predicated on need.\nHow they are paid will also have to be resolved. I am\npresently talking about two additional desk men. We may\nfind we need more. I am assuming that The Committee\nwill coordinate and be rèsponsible for celebrities, Nixonaires,\nNixonettes, voices for Nixon, rally equipment, financing,\ntransportation, polling input, political input, Congressional\ninput, Governors' input and RNC input.\nD. Recruiting and Training\nObviously we will continue to leave no stone unturned in\nfinding and training men to Advance the President. The\nmanual will continue to be updated and I would assume the\nseminars will be more frequent and quite possibly larger in\nattendance. We will continue to interview and screen, and\nallow various candidates to participate in one or more\nstops before he receives a manual and attends a seminar.\nNOTE: We are constantly looking for a possible plant and\ntake every precaution such an incident does not occur. I\nam confident our screening process is the answer.\n-6-\nIII. PRESIDENTIAL TRAVEL\nA. I see little change in the manner in which the President will\ncontinue to travel. We are prepared for the maximum amount\nof travel but expect very little. I do not feel we can afford to\nbe caught in a position like 1970 when the feeling was that the\nPresident would travel very little and ended up traveling a great\ndeal. We were not prepared Advanceman-wise specifically\non experience, and I feel very fortunate that no major incidents\ntranspired which could have embarrassed the President.\nIt must be understood that there is little experience in the\nranks of present Advancemen in putting together a large\ncampaign type rally with all the frills of confetti, balloon\ndrops, balloon rises, banners, multi-Nixon signs etc.\nB. Nor are there Advancemen seasoned in handling large ticker\ntape parades. I'm the only one left with that experience. It\nmay be that the position of the Presidency will dictate that\nnone of these techniques be used. If that's the case then we're\nin good shape. If it's not the case, I'm going to be pretty busy.\nB. Traveling staff during the campaign:\nH. R. Haldeman\nD. Chapin\nS. Bull\nR. Ziegler\nL. Higby\nD. Moore\nSpeechwriter\nRose Mary Woods\nScali?\nFinch?\nRumsfeld?\nLaird?\nMilitary Aide\nMartinez\nSpeechwriter Secretary\nSpeechwriter Secretary\nOldenberg\n-7-\nIV. THE FIRST FAMILY\nI am presently assuming that somewhere down the the road\nthe responsibility for scheduling and advancing members of the\nFirst Family will be coordinated by the Advance Office, in\nconjunction with Mrs. Nixon's staff. If this assumption is\ncorrect, then we should consider that an additional desk be\nadded to the Advance Office with that total responsibility.\nI am presently breaking down the Advancemen that I do not feel\nare of Presidential material based on age, maturity and ability\nbut who I feel could advance members of the First Family.\nV. THE CONVENTION\nIt appears that Bill Timmons is beginning to rely heavily on the\nAdvance Office for support and guidance. I have initially assigned\nas project officers to work in conjunction with Timmons and\nmyself the following:\nDewey Clower\nHousing\nMike Duval\nCommunications\nJon Foust\nRallies, indoor and outdoor\nBill Henkel\nTransportation\nMike Schrauth\nEscorts\nI realize, of course, that these men are only involved in the\nformulating stages, setting up specific guidelines, procedures\nand instructions to execute. Timmons has indicated that he will\nrequire a great deal of manpower and it is hopeful that the Advance\nOffice will be able to provide some of this manpower in order that\nthe various activities be handled properly and executed precisely.\nI definitely feel that our manpower should be utilized but that it\nshould be controlled by the Advance Office in conjunction with Timmons.\nThe Advanceman involvement in the '68 Convention was overdone\nand probably could have been done as effectively by one half the\nmanpower as was present. I plan to work closely with Timmons\nin coordinating these various activities.\nNovember 2, 1971\nPRESIDENTIAL ADVANCE STAFF\nRonald H. Walker, Director\nMichael R. Schrauth\nLead Advancemen: (21)\nSandy Abbey\nBill Henkel\nBob Barron\nJim Kolstad\nJim Blair\nBill Lieber\nDewey Clower\nPhil Martyr\nMike Duval\nAngus McBain\nJon Foust\nTom Meurer\nX\nJohn Gartland\nBill O'Hara\nJack Goldsborough\nJack Pettit\nJohn Guthrie\nAllan Walker\ni\nAllen Hall\nStu White\nAllan Haworth\nTrainees who have been on at least one trip during 1971: (16)\nDoug Blaser\n(Loma Linda)\n* Patrick Butler\n(Mobile, Canton)\n* Hugh Caldwell\n(Tulsa, Montana)\n* Red Cavaney\n(Camp Pendleton, Loma Linda)\n* Mike Davey\n(New Hampshire, New York City-K of C)\nMike Duffey\n(Wright-Patterson)\nCalvin Frye\n(West Virginia)\nJohn Gildea\n(Springfield)\nKeith Kretchmer\n(Washington)\nTom Malatesta\n(Camp Pendleton)\nBill Meeker\n(Detroit)\n* Bill Moeller\n(Atlantic City, Springfield, North Carolina)\n* Gregg Morrell\n(Portland, Ore.)\n* Jim O'Brien\n(D. C. -Woodrow Wilson Center)\nEric Stoer\n(Maine)\n* Wayne Whitehill\n(Loma Linda)\n* Definite lead material\n-2-\nTrainees who have never been out: (46)\nNAME\nHOME STATE\nHarold Beery\nCalifornia\nAlbert Bissmeyer\nNew York/New Jersey\nDavid Bottoms\nNew York\nDonald Brock\nD.C. - Virginia\nJohn Burke\nD.C.\nJames Caraher\nPennsylvania\nLucius Carroll\nTennessee\nJohn Cater\nTexas\nPaul Christian\nOhio\nEric Courtney\nNew Jersey\nEdward Cowling\nD.C.\nDan Davis\nNew York\nDavid Forward\nD.C.\nRobert Goodwin\nIowa\nMichael Harvey\nNebraska\nRaymond Hebert\nNew York/Connecticut\nJohn Hilton\nNew York\nRob Johnson\nIllinois\nNeal Kaminsky\nCalifornia\nWilliam Keahon, Jr.\nConnecticut\nThomas King\nIndiana\nJoseph Lake\nUtah\nPeter Larson\nD.C.\nBert Levine\nD.C.\nWilliam Lynch\nIllinois\nRobert Lyons\nD.C.\nKen McGuire\nNew York\nEmmett Moore\nTexas\nWilliam Morehead\nOhio\nDonald Morency\nD.C.\nPeter Ochs\nCalifornia\nWilliam Olson\nD.C.\nNed Polk\nTexas\nHoward Pyle\nD.C.\nPeter Regan\nNew York\nRichard Roks\nCalifornia\nClyde Slease\nPennsylvania\nDick Smith\nTexas\nWilliam Soards\nIndiana\n- -3- -\nPhil Straw\nD.C.\nTony Thompson\nD.C.\nRaymond Walsh\nNew York\nLou Webb\nArizona-\nChuck Werner\nNew York\nBernie Windon\nIllinois\nFrank Wolf\nD.C. - Virginia\nfind\nADMINISTRATIVE\nCONFIDENTIAL\nE.O. 12065, S\nBy\nEmpressions\n2-11-80\nSeptember 16, 1971\nMEMORANDUM FOR:\nH. R. HALDEMAN\nVIA:\nDWIGHT L. CHAPIN\nFROM:\nSTEPHEN BULL\nAs\nRE:\nScheduling of Senator Goldwater and\nOther Surrogate Candidates\nA memorandum dated September 2nd from Mr. Haldeman to Mr. Chapin\ndirected the establishment of a procedure for working with Senator\nGoldwater's schedule and assigning advance support to him. The imple-\nmentation of such a program immediately introduces a much broader\nsubject with which we will have to deal in the very near future, namely,\nthe total program for surrogate candidates. In fact, since the September\n2nd memorandum, Secretary Connally has been added to the list of those\nwho should be supported by an advanceman. Therefore, the subject of\nthis memorandum is intended to be:\n1.\nGeneral discussion of the manner in which Administration speakers\n(i.e., surrogates) are currently handled.\n2.\nWhat the various recommendations are from staff members as well\nas officers at the Citizens Committee headquarters.\n3.\nA concensus recommendation for the establishment of a surrogate\nprogram.\nPresent Speakers' Program\nCurrently all turndowns of invitations to the President that have any\nsignificance or potential are referred to Pat O'Donnell in Chuck Colson's\noffice by Dave Parker. Pat O'Donnell subsequently evaluates the\ninvitation and considers an appropriate Administration spokesman to\nfill the speaking engagement. The evaluation is done pretty much solely\nby Pat and, according to him, his criteria include many elements such\nas whether the event is in a key State, type of event, the media area, etc.\nAt this point Al Snyder and Van Shumway become involved, Al arranging\nfor appearances on TV shows in the area where the event is to be held, and\nVan arranging for newspaper interviews with the Administration official.\n- 2 -\nThe Administration spokesmen are limited to members of the White House\nstaff (approx. 8), OMB (approx. 3), members of the Cabinet (approx. 12),\nmembers of the Sub-Cabinet (approx. 20), occasionally Senator Dole, and\noccasionally some outsiders, e.g., Pat Moynihan.\nPat O'Donnell is the scheduler and head of the Speakers' Bureau program,\nand reports to Dick Howard and Chuck Colson. The Speakers' Bureau\nprogram is now running fairly effectively, but the job of making use of\nAdministration spokesmen, even now during this \"non-political\" and\nrelatively inactive time, can and should be done better. When we get into\nthe campaign situation which is rapidly approaching, the amount of activity\nwill be multiplied manyfold.\nCurrently I discern a lack of overall strategy to the manner in which the\nspeakers' program is operated, particularly as it relates to campaign\nstrategy. Specifically, there is no guiding philosophy that seems to dictate\nwho should go where and why except for where the President is concerned.\nThere are certain guidelines that have been laid out such as designating\nSec. Volpe as the Administration spokesman to address labor groups, but\nthere does not yet seem to be an understanding of the overall strategy that\nwould place Administration spokesmen in regional areas where they could\ndo the most good for the President politically.\nPossible Approaches to a Surrogate Program\nIn 1968 John Whitaker, who scheduled Candidate Nixon, also scheduled\nthe surrogates. An individual was assigned the task of actually running\nthe surrogate candidates, and second and third string advancemen were\nused to serve these surrogates. In 1970 Nick Ruwe operated the surrogate\nprogram which was less complex than that of 1968 and depended more on\nAdministration spokesmen.\nIn a discussion of a surrogates program, John Whitaker laid forth the basic\nphilosophy that the principal objective should be to find an event for the\nappropriate spokesman for an appropriate area, and let that event be the\nvehicle to get him into the area. Once in the area, however, the event\nbecomes secondary to a more important operation which would be to give\nthe surrogate the widest exposure which can usually be obtained by getting\nhim on TV talk shows, special interviews with the newspapers, and all of\nthe things that we are supposedly doing now with our current speakers'\nprogram.\n- 3 -\nJohn Dean has expressed to Colson and others that the campaign be kept\nout of the White House and that only the President and Vice President be\nscheduled politically from here. He has even suggested the possibility\nthat the First Family be scheduled out of 1701. This plan would go into\neffect after the official kickoff of the campaign, presumably after the\nfirst of the year, or maybe as late as August.\nChuck Colson recommends that for a period of time, possibly up to the\nConvention, we continue to handle through the Speakers' Bureau all\nAdministration representatives they currently handle for all official,\nnon-political events. In order to avoid placing campaign or political\nactivities in the White House, a parallel operation should be established\nat 1701 to handle all political activities, including fund-raisers. A rep-\nresentative, to be determined, from 1701, would work directly with Pat\nO'Donnell to coordinate political and non-political events. This would\nprovide the capability for including a political event in conjunction with\nthe Administration spokesman's attendance at the official non-political\nevent. 1701 would be directly responsible for the scheduling and handling\nof all Administration spokesmen for political events, as well as all non-\nAdministration spokesmen specifically designated as surrogates, including\nSenator Goldwater and other Congressional spokesmen, Governors, and\nselected outside speakers such as Mrs. Mitchell. Jeb Magruder has put\nforth this recommendation, and concurs with the above.\nOn July 28 Jeb Magruder submitted a memorandum from Don Rumsfeld\nand a task force which studied surrogates, to the Attorney General, a copy\nof which was submitted to Mr. Haldeman, setting forth a preliminary\nrecommendation for \"SPOKESMEN RESOURCES\", which is, in effect,\nthe 1972 surrogate program. The recommendations in that memorandum\nare summarized as follows:\n1.\nCabinet, selected agency heads and White House staff members\nbe scheduled in the Colson/O'Donnell operation for the remainder\nof 1971.\n2.\nThe President and Vice President continue to be handled separately.\n3.\nMagruder will designate a staff man to operate Spokesmen Resources\nfrom 1701. He will coordinate his activities with the Speakers'\nBureau.\n- 4 -\n4.\nRNC handle Congressmen until the end of 1971.\nNote:\nSubsequent verbal modification from Jeb would give\nthe RNC the routine Congressmen. The designated\nsurrogates would be handled through 1701.\nRecommendation for a Surrogate Program\nThis is where I may be overstepping my bounds and getting myself into\ntrouble, but it appears to me that the overall campaign strategy is still\nobscure to the operatives, i.e., the Howards, the Porters and the O'Donnells\nwho have been charged with the responsibility for implementing some of the\nspecific tactics for campaign '72. A surrogate program should be one of\nthe major tactics directly related to the overall strategy. By the end of 1971\nthe President will probably have visited all 50 States and, from what little\nI have learned about what will be the President's posture during the campaign,\nthere will be emphasis on major TV appearances, much less personal cam-\npaigning than in 1968, and much of the campaign period will be spent being\nthe President as opposed to being the candidate. This means that the personal\nappearances will be through the surrogates in the key States.\nConsiderations for Surrogate Program\n1.\n\"Key States\" is a fluid entity that will probably be readjusted as\nthe campaign develops. For planning purposes in the formulation\nof the surrogate program, those States, and perhaps specific areas\nwithin the somewhat larger States, need to be specified to those who\nwill operate the program. The Magruder memo to the Attorney\nGeneral lists 21 States as \"key States\". This figure includes\nprimary States. I have also heard other figures. One of the\nquestions is -where should be the area of emphasis.\n2.\nThe aforementioned memorandum provides a listing of potential\nsurrogates, utilizing four categories: \"Cabinet\", \"White House\nStaff\", \"Agency Heads\", \"Others\". There is no category for\nCongressmen or Governors. The list that is submitted will\nundoubtedly be modified and is probably intended as a first draft.\nJeb Magruder advises verbally that a tentative list of Governors\nand Congressmen is currently being prepared. At some point in\nthe near future, however, we need to get a firm list of Governors\nand Congressmen who can fill the role of surrogate for the President.\n!\n- 5 -\n3.\nScheduling - there appear to be two major types of scheduling\nfor surrogates:\n(a)\nOpportunity Scheduling - an event for which a specific\nman is appropriate for a specific function (e.g.,\nSenator Goldwater to the YAF Convention).\n(b)\nCreative Scheduling - finding an event that acts as a\nvehicle to get the proper spokesman into the right area\nso that he, with the support of the Snyders, Shumways,\nand the advance operation, can maximize his exposure\nthrough the regional media as well as our established\ntechniques of promotion and communication.\n4.\nThat individual or group responsible for scheduling the surrogate\nmust be fully familiar with the overall strategy, the points of\nstrength and weakness in the various areas, and the availability\nof the surrogate so that maximum benefit from the event of the\nsurrogate visit can be realized.\n5.\nRight now the talent and resources are in the White House and\n1701 is incapable of providing the necessary support to operate\na full-fledged surrogate program.\nSpecific Recommendations for Surrogate Program\nA meeting was held in Dwight Chapin's office on Tuesday, September 14,\nwhich was attended by Messrs. Chapin, Colson, Magruder, Strachan and\nBull. Following are recommendations for a surrogate program resulting\nfrom that meeting:\n1971\n1.\nBetween now and mid 1972, Chuck Colson continue to operate the\nAdministration spokesmen for official, non-political events,\nthrough the existing Speakers' Bureau program.\nApprove\nDisapprove\nI\n- 6 -\n2.\nSenator Goldwater, other Congressional spokesmen designated\nas surrogates, selected Governors, and all Administration\nspokesmen participating in strictly political events will be\nscheduled, coordinated, and handled through 1701. 1701 would\nbe responsible for providing full support for these political\nactivities, including arrangements for TV appearances, news-\npaper interviews, and essentially the same support that the\nSpeakers' Bureau provides Administration spokesmen for\nofficial functions.\nApprove\nDisapprove\n3.\nCoordination between activities of the Speakers' Bureau for\nofficial functions and 1701 for political functions will be ac-\ncomplished through Pat O'Donnell, and the 1701 representative,\nwho will work together in this effort.\nApprove\nDisapprove\n4.\nRon Walker has a sizeable list of advancemen, some of whom\nare untested, others who are not ready to be lead advancemen.\nRon would make these advancemen available to the Speakers'\nBureau and 1701 for their respective activities. This would\nprovide training for the new advancemen and better results on\nthe road for the spokesmen.\nApprove\nDisapprove\n5.\nProgress reports and evaluations of appearances by political\nsurrogates would be submitted by Jeb Magruder to the Attorney\nGeneral and Mr. Haldeman upon request.\nApprove\nDisapprove\nI\n- 7 -\n1972\n1.\nThe Speakers' Bureau will continue to schedule and operate the\nofficial spokesmen for official non-political functions up through\nthe Convention and perhaps even afterwards. 1701 will develop\nits political surrogate program, staffing up appropriately and\ncommensurate to the development of the campaign.\nApprove\nDisapprove\n2.\nThe decision on who schedules and advances Mrs. Nixon and\nthe First Family will be made as the Convention approaches.\nApprove\nDisapprove\nI"
}