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This file contains:
From Chapin to Haldeman RE: detailed presidential approval ratings from across the nation. 2 pgs. [Subject: Domestic Policy] [Memo], 7/13/1970
From Chapin to Haldeman RE: presidential approval ratings and other polls conducted by Gallup. 1 pg. [Subject: Campaign] [Memo], 6/28/1971
From Chapin to Haldeman RE: a presidential approval poll conducted by Gallup. 1 pg. [Subject: Campaign] [Memo], 11/19/1970
From Chapin to Haldeman RE: information from John Davies on the latest presidential approval rating poll conducted by Gallup. 2 pgs. [Subject: Campaign] [Memo], 11/19/1970
From Chapin to Haldeman RE: a forthcoming Gallup Poll. 1 pg. [Subject: Campaign] [Memo], 10/15/1970
From Chapin to Haldeman RE: RN's fluctuating approval rate in a Gallup Poll. 1 pg. [Subject: Campaign] [Memo], 7/22/1970
From Chapin to Haldeman RE: a Gallup Poll pitting RN against Lindsay and Wallace. 1 pg. [Subject: Campaign] [Memo], 7/15/1970
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26144289
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WHSF: Contested, 1-48
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26144289
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WHSF: Contested, 1-48
description
This file contains:
From Chapin to Haldeman RE: detailed presidential approval ratings from across the nation. 2 pgs. [Subject: Domestic Policy] [Memo], 7/13/1970
From Chapin to Haldeman RE: presidential approval ratings and other polls conducted by Gallup. 1 pg. [Subject: Campaign] [Memo], 6/28/1971
From Chapin to Haldeman RE: a presidential approval poll conducted by Gallup. 1 pg. [Subject: Campaign] [Memo], 11/19/1970
From Chapin to Haldeman RE: information from John Davies on the latest presidential approval rating poll conducted by Gallup. 2 pgs. [Subject: Campaign] [Memo], 11/19/1970
From Chapin to Haldeman RE: a forthcoming Gallup Poll. 1 pg. [Subject: Campaign] [Memo], 10/15/1970
From Chapin to Haldeman RE: RN's fluctuating approval rate in a Gallup Poll. 1 pg. [Subject: Campaign] [Memo], 7/22/1970
From Chapin to Haldeman RE: a Gallup Poll pitting RN against Lindsay and Wallace. 1 pg. [Subject: Campaign] [Memo], 7/15/1970
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
1
48
7/13/1970
Domestic Policy
Memo
From Chapin to Haldeman RE: detailed
presidential approval ratings from across the
nation. 2 pgs.
1
48
6/28/1971
Campaign
Memo
From Chapin to Haldeman RE: presidential
approval ratings and other polls conducted
by Gallup. 1 pg.
1
48
11/19/1970
Campaign
Memo
From Chapin to Haldeman RE: a presidential
approval poll conducted by Gallup. 1 pg.
1
48
11/19/1970
Campaign
Memo
From Chapin to Haldeman RE: information
from John Davies on the latest presidential
approval rating poll conducted by Gallup. 2
pgs.
Monday, September 20, 2010
Page 1 of 2
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
1
48
10/15/1970
Campaign
Memo
From Chapin to Haldeman RE: a
forthcoming Gallup Poll. 1 pg.
1
48
7/22/1970
Campaign
Memo
From Chapin to Haldeman RE: RN's
fluctuating approval rate in a Gallup Poll. 1
pg.
1
48
7/15/1970
Campaign
Memo
From Chapin to Haldeman RE: a Gallup Poll
pitting RN against Lindsay and Wallace. 1 pg.
Monday, September 20, 2010
Page 2 of 2
July 10, 1970
Monday - 11:00 a.m.
H. R. HALLEMAN
FROM:
Deight L. Chapia
RE:
Callub
The following is : regional of the Callup Poll which
came cat Insue Busilay, The pull changed X national approval rate
of 555 for the dis - 31%; and no opinion 14%
It was released on July 12, 1970 and was taken 202 the psited
June 19 as 22, 1970.
Amazona
Discoprove
No Cointen
Enst
53%
34%
13%
Midwest
53
33
14
South
:6
2.5
19
West
56
35
9
I asked John Davido of the Galiup Poll why the discrepancy betwoon
Gallup's Poll and the CLS Poll. 1 got the following
1.
Docance of the telephone survey, 10 to valghied IDOKS
heavily Republicon,
2.
The time period in Inter 151 happons to correngeral
with the Puenident's trip to 200% Louis and also his
television approvance,
3,
IL is aruch have for to my PL prove, than it is to cay you
are :: in Job. NO : 422 covel question is :-)
atoming of aproval whereas M you sink someone If they
I
2,
DIS U1 tody 323 Hello to say, "Vest the 10117
This to to your question.
DLC:my
-
June 28, 1971
MEMORANDUM FOR:
MR. II. R. HALDEMAN
FROM:
DWIGHT L. CHAPIN
SUBJECT:
Gallup
I talked to the Gallup people today. I specifically asked whether or not they
were going to do any polls among GOP County Leaders such as they had done with
the Democratic County Leaders in Sunday's poll. The answer is no. They will
not poll GOP County Leaders this year. They figure that there is no contest
among the Republicans and that the only story there is among the Democrats.
The next RN popularity poll will be out the end of next week. Once again, on
tentatives figures, the President's popularity is remaining the same. John Davies
says that this is the most remarkable series of popularity polis that they have
ever seen - that this is the longest stretch virtually no change that they have ever
registered - and that his interpretation is that it is solid support and a fairly good
sign - in light of the New York Times controversy.
Regarding trial heats, they were not included in the last poll.
CO:
Mr. Bull
Mr. Strachan
November 19, 1970
file
MEMORANDUM FOR MR. H. R. HALDEMAN
FROM:
DWIGHT L. CHAPIN
RE:
Gallup Poll
John Davies of Gallup called this afternoon to say that on a
sample of 1609 which is "unweighted" the President comes
out with a 57% approve; 30% disapprove; and 13% no opinion.
They are going to "weight" it tomorrow, so it may drop
or gain 1 more percentage point but no more.
John is going to write the story and he maintains that the change
of one or two percentage points from the last poll is insignificant.
I will be unable to get the final weighted figure until Monday since
Davies is going to be out of town tomorrow and unavailable over
the weekend.
John made a very specific point of mentioning that due to the long
lead time before the poll is published it is very important that we
not release the details or publicize them in any way. He then
stated that "we" (I believe that he means George Gallup and him-
self) are under continuing pressure to discontinue giving this
information to us. He did not clarify this point any further.
John did make the point that during the Johnson Administration
they cooperated and gave them preliminary information but that
it had to be discontinued when they found that LBJ was leaking
the information to the press ahead of time.
1 know that our temptation is going to be to leak this material at
some point in the future. What we need to do is to figure out
how to skillfully merchandise those polls that are favorable to us
once they have been published and to try and avoid the desires
of some to put it out ahead of time.
CC: Mr. Bull
DLC:ny
November 19, 1970
MEMORANDUM FOR MR. H. R. HALDEMAN
FROM:
DWIGHT L. CHAPIN
RE:
Gallup
The following is a preliminary report on the Gallup Poll which
was taken last weekend.
The poll is not yet completely tabulated. Out of a sample of 890,
the best guess that they can come up with is that the President's
approval rate will be 58%. John Davies warns that it could
fluctuate anywhere from 56 to 60% but that his best educated guess
is 58%.
For the poll they took October 9 - 13, 1970, the President's
approval rate was 58% and the disapproval rate was 27%.
Therefore, it can be said that there has been no change in the
President's popularity in light of the President's efforts during
the election.
John Davies and I discussed why the President's popularity did not
drop in light of the criticism he has taken in the media. It is
Davies' opinion that all the "experts" would guess that the President's
popularity would drop. However, Davies maintains the reason the
President did not drop in popularity is the reaction of the public to a
visible President. He feels that when they see a man in action like
during a campaign, a crisis, an international conference or when he
goes on television a lot, it serves to keep his popularity up. Davies
feels that the President's campaign efforts reflected an energetic
President and one who stood up for what be believed in and therefore
the public is willing to give him a vote of confidence.
Davies added his own personal comment that DO matter what the media
and the Democrats say, it was obviously a victory for the President
was able to hold a possible Republican slide to a minimum. If it had
not been for the economy, the President would have undoubtedly defied
tradition and it would have been a banner year for the Republicans.
CC: Mr. Bull
DLC: ny
2.
According to John Davies, the results of this poll will be published
a week from Sunday. Davies will be writing it this weekend. The
promotion has already gone out so they are locked into Issuing it.
October 15, 1970
MEMORANDUM FOR MR. H. R. HALDEMAN
FROM:
DWIGHT L. CHAPIN
RE:
Gallup Poll
The Gallup Poll which is supposed to come out this Sunday will
show the President with an approval of 59%; disapproval of 27%:
and 14% no opinion.
I mentioned a poll taken the same weekend and John immediately
asked if it was a telephone pall and I said yes. He said then he
would expect it would be a 67% approval rate. His opinion is that
there is a 5 to 10% air factor in favor of the Republicans on a
telephone poll sampling.
Their story will not refer to the 51% approval rate which was in
their last pell and which went unpublished. He pointed out that
due to some experimenting and to a greater frequency of popularity
polls that they have put the approval question at the very end of the
survey. This is the reason we ended up with the low 51% figure,
according to John. Therefore, that pell will be dropped and will
never be published even in the index.
DLC:ny
cc. S. Bull
MARKING
July 22, 1970
By
CONFIDENTIAL
1/14/80
MEMORANDUM FOR MR. H. R. HALDEMAN
FROM:
Dwight L. Chapin
RE:
Gallup Poll
Gallup does not have its final figure yet for the last popularity
poll which they took. John Davies does advise, however, that
it looks like the approval rate will be 61%. I asked him if he
thought it would go down to 59% and he said, "No, I won't let
that happen. " He says that it is fluctuating between 60 and
62% approval and that he thinks it will end up at 61%.
He is going to give me the final figures tomorrow.
The poll will either be released a week from tomorrow, a week
from this coming Sunday, or a week from this coming Monday.
They have just not worked out their release schedule yet.
Stephen Bull B
July 15, 1970
MEMORANDUM FOR MR. H. R. HALDEMAN
FROM:
Dwight L Chapin
RE:
Gallup Pell
The Gallup Poll has survey which will be published this weekend
which has the President pitted against Lindsay and Wallace -
Lindsay being the Democrat. It was taken among all registered
voters and breaks down as follows:
President
46%
Lindsay
29%
Wallace
14%
The Lindsay 29% figure only puts him 7 points behind Muskie who
the current favorite of the rank and file Democrats. This fact will
be pointed out in the text of the story.
For your information, Gallup will not be adding the 18-year-old
vote factor into a survey until probably after the election. The main
reason on this is the financial problems in doing so since It would
involve changing the sampling throughout the whole Gallup organisa-
tion, which includes the commercial parts.
It seems to me that we have the making of an issue here. I am not
sure it is one which works in our favor, but in terms of a general
attack against the polling industry or one of several attacks, this one
could be slipped in as a factor. The other consideration may be that
it is in our best interest that the 18-year-old factor will not be con-
sidered in the Gallup Polls.
DLC:ny