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From Chapin to Jeb Magruder RE: RN's public image. Carbon copies to Colson and Ziegler. 1 pg. [Subject: Domestic Policy] [Memo], 2/27/1971
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26144379
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WHSF: Contested, 2-29
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26144379
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WHSF: Contested, 2-29
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This file contains:
From Chapin to Jeb Magruder RE: RN's public image. Carbon copies to Colson and Ziegler. 1 pg. [Subject: Domestic Policy] [Memo], 2/27/1971
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Richard M. Nixon's Returned Materials Collection
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Richard Nixon Presidential Library
Contested Materials Collection
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2
29
2/27/1971
Domestic Policy
Memo
From Chapin to Jeb Magruder RE: RN's
public image. Carbon copies to Colson and
Ziegler. 1 pg.
Friday, March 12, 2010
Page 1 of 1
DETERMINED BE AN
February 27, 1971
MARKING
By
mm
CONFIDENTIAL/LEYES ONLY
MEMORANDUM FOR:
MR. JEB MAGRUDER
FROM:
DWIGHT L. CHAPIN
I have just read your February 24 memorandum to Bob Haldeman
which came out of the Saturday Plans Committee meeting and
the discussion on "How to Humanize the President's Image."
The problem I have with the memo is this. It seems to me that
you are relying entirely upon the President to change his image.
It seems to me that when we get a group like the Goodman Agency
we need to have them figure out what we can do to change the
President's image without affecting the President. In other words,
the President is what he is. We need to take and accentuate his
pluses and build him up in a very positive way. Many things can
be done without the President's even becoming involved.
Sure, I understand that we have to do drop-bys and that the
President needs to do more spontaneous-type things. However,
there is a wide, untapped area which can utilize all people from
Rose Woods, members of the First Family, the President's
brothers, the President's Counselors on television, etc. In
other words, how do we get across the image of the President --
the President Nixon we know -- without making him do all the
work. It seems to me that the above is the question that should
be addressed by the Goodman Agency. It may not be as exciting
as recommending what the President himself can do, but it may
be important.
cc;
Mr. Colson
Mr. Ziegler
DLC:ny