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This file contains: From unknown to Chapin RE: Gallulp Poll. 1 pg. [Subject: Domestic Policy] [Memo], 1/4/1971 From Chapin to Haldeman RE: conversation with Gallup organization. Handwriten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Memo], 1/4/1971 Second page of a document discussing public opinion and Gallup Polls. Handwritten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Other Document], no date Carbon copy of the second page of a document discussing public opinion and Gallup Polls. Handwritten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Other Document], no date From Chapin to Haldeman RE: Gallup. Carbon copy to Bull. 1 pg. [Subject: Domestic Policy] [Memo], 11/19/1970 From Chapin to Haldeman RE: Gallup Poll. 1 pg. [Subject: Domestic Policy] [Memo], 7/22/1970 Slip of paper from "Nell" to Chapin RE: Gallup Poll. 1 pg. [Subject: Domestic Policy] [Other Document], no date From Chapin to Haldeman RE: Gallup Poll. Handwritten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Memo], 7/15/1970 Carbon copy of a memo from Chapin to Haldeman RE: Gallup Poll. Handwritten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Memo], 7/15/1970

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This file contains: From unknown to Chapin RE: Gallulp Poll. 1 pg. [Subject: Domestic Policy] [Memo], 1/4/1971 From Chapin to Haldeman RE: conversation with Gallup organization. Handwriten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Memo], 1/4/1971 Second page of a document discussing public opinion and Gallup Polls. Handwritten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Other Document], no date Carbon copy of the second page of a document discussing public opinion and Gallup Polls. Handwritten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Other Document], no date From Chapin to Haldeman RE: Gallup. Carbon copy to Bull. 1 pg. [Subject: Domestic Policy] [Memo], 11/19/1970 From Chapin to Haldeman RE: Gallup Poll. 1 pg. [Subject: Domestic Policy] [Memo], 7/22/1970 Slip of paper from "Nell" to Chapin RE: Gallup Poll. 1 pg. [Subject: Domestic Policy] [Other Document], no date From Chapin to Haldeman RE: Gallup Poll. Handwritten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Memo], 7/15/1970 Carbon copy of a memo from Chapin to Haldeman RE: Gallup Poll. Handwritten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Memo], 7/15/1970
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Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date No Date Subject Document Type Document Description 2 63 1/4/1971 Domestic Policy Memo From unknown to Chapin RE: Gallulp Poll. 1 pg. 2 63 1/4/1971 Domestic Policy Memo From Chapin to Haldeman RE: conversation with Gallup organization. Handwriten notes added by unknown. 1 pg. 2 63 > Domestic Policy Other Document Second page of a document discussing public opinion and Gallup Polls. Handwritten notes added by unknown. 1 pg. 2 63 Domestic Policy Other Document Carbon copy of the second page of a document discussing public opinion and Gallup Polls. Handwritten notes added by unknown. 1 pg. Friday, March 12, 2010 Page 1 of 2 Box Number Folder Number Document Date No Date Subject Document Type Document Description 2 63 11/19/1970 Domestic Policy Memo From Chapin to Haldeman RE: Gallup. Carbon copy to Bull. 1 pg. 2 63 7/22/1970 Domestic Policy Memo From Chapin to Haldeman RE: Gallup Poll. 1 pg. 2 63 Domestic Policy Other Document Slip of paper from "Nell" to Chapin RE: Gallup Poll. 1 pg. 2 63 7/15/1970 Domestic Policy Memo From Chapin to Haldeman RE: Gallup Poll. Handwritten notes added by unknown. 1 pg. 2 63 7/15/1970 Domestic Policy Memo Carbon copy of a memo from Chapin to Haldeman RE: Gallup Poll. Handwritten notes added by unknown. 1 pg. Friday, March 12, 2010 Page 2 of 2 MEMORANDUM THE WHITE HOUSE WASHINGTON one January 4, 1971 MEMORANDUM FOR DWIGHT L. CHAPIN REMINDER- Call the Gallup People on Monday, January 4 to give them figures from our recent poll showing Presidential approval rate of 60 percent, 33 percent disapprove, and 7 percent no opinion. This poll takes into account the 18- year-old voter. One would suspect that with the 18-year- old voter included, our pool would have gone down rather than up. This increase of 60 percent is over a figure of the last poll of 55 percent approve, 31 disapprove, 14 no opinion. Over the last poll we can see that there has been a drop of 7 percent in the no opinion. This is probably due to the Press Conference and it broke out five to the approval and two percent disapproval. This ded. Mr chapin is how When I talke to John Davies, I must try to encourage Gallup to do the trial heats with and without Wallace. Before I go to them on this, HRH wants to recheck to make certain it N. is a good idea for us to do this. We will be polling next week after the President's television broadcast on Tuesday or Wednesday. MEMORANDUM C THE WHITE HOUSE WASHINGTON January 4, 1971 mon PRIORITY MEMORANDUM FOR: MR. H. R. HALDEMAN FROM: DWIGHT L. CHAPIN DA I plan on calling the Gallup people today. You had mentioned on Friday that I should encourage them to do the trial heat races with and without Wallace. Then on second thought, you said maybe you had better recheck to see whether or not this was a good idea. Do you have any guidance on this ? yes - suggest they do it. d tell them our polls show very interesting date on this. 2. the twenty-ninth. Approve Disapprove 2. I believe that the people generally want to know that a President is sensitive to public opinion. The President should be very philosophical about this Gallup Poll. For example, the criticism in the media has not bothered him since he feels it did not accurately register how the people feel. This is a subtle point but it reflects a good attitude and a "Presidential way¹¹ of looking at things. Therefore, Monday would probably be a good day to have in one or two of the more friendly columnists. I am thinking of someone like Dick Wilson or William White. The President could do a superb job of getting across the attitude which would serve him well if a column were to be written on it. 3. Herb Klein should suggest that an editorial be written for Monday evening's Star. Herb could suggest this to some good senior person at the Star Sunday after he reads the poll. Having an editorial pointing out the President's 57% approval rate in the Star would help get the point across to Congress but your that perhaps the President's campaigning efforts did not hurt his popularity in the country. ic Reason Herb Klein should call William Randolph Hearst, Jr. and have him write a column taking on the critics of the President within the media by using the Gallup poll to clobber those prophets of doom who were already predicting a Nixon defeat in 1972. Approve N Disapprove This Saturday at Herb Klein's morning meeting, I will give the group the results of the poll and we can crank some additional ideas. 2. the twenty-ninth, Approve Disapprove 2. I believe that the people generally want to know that a President is sensitive to public opinion. The President should be very philosophical about this Gallup Poll. For example, the criticism in the media has not bothered him since he feels it did not accurately register how the people feel. This is a subtle point but it reflects a good attitude and a "Presidential way" of looking at things. Therefore, Monday would probably be a good day to have in one or two of the more friendly columnists. I am thinking of someone like Dick Wilson or William White. The President could do a superb job of getting across the attitude which would serve him well if a column were to be written on it. 3. Herb Klein should suggest that an editorial be written for Monday evening's Star. Herb could suggest this to some senior person at the Star Sunday after he reads the poll. Having an editorial pointing out the President's 57% approval rate in the Star would help get the point across to Congress that perhaps the President's campaigning efforts did not hurt his popularity in the country. 4. Herb Klein should call William Randolph Hearst, Jr. and have him write a column taking on the critics of the President within the media by using the Gallup poll to clobber those prophets of doom who were already predicting a Nixon defeat in 1972. Approve Disapprove This Saturday at Herb Klein's morning meeting, I will give the group the results of the poll and we can crank some additional ideas. DLC:ny November 19, 1970 MEMORANDUM FOR MR. H. R. HALDEMAN FROM: DWIGHT L. CHAPIN RE: Gallup The following is a preliminary report on the Gallup Poll which was taken last weekend. The poll is not yet completely tabulated. Out of a sample of 890, the best guess that they can come up with is that the President's approval rate will be 58%. John Davies warns that it could fluctuate anywhere from 56 to 60% but that his best educated guess is 58%. For the poll they took October 9 - 13, 1970, the President's approval rate was 58% and the disapproval rate was 27%. Therefore, it can be said that there has been no change in the President's popularity in light of the President's efforts during the election. John Davies and I discussed why the President's popularity did not drop in light of the criticism he has taken in the media. It is Davies' opinion that all the "experts" would guess that the President's popularity would drop. However, Davies maintains the reason the President did not drop in popularity is the reaction of the public to a visible President. He feels that when they see a man in action like during a campaign, a crisis, an international conference or when he goes on television a lot, it serves to keep his popularity up. Davies feels that the President's campaign efforts reflected an energetic President and one who stood up for what he believed in and therefore the public is willing to give him a vote of confidence. Davies added his own personal comment that no matter what the media and the Democrats say, it was obviously a victory for the President was able to hold a possible Republican slide to a minimum. If it had not been for the economy, the President would have undoubtedly defied tradition and it would have been a banner year for the Republicans. CC: Mr. Bull DLC: ny DETERMINED TO BE AN ADMINISTRATIVE MARKING E.O. 12065, Section 6-102 By 00 NARS, Date 1-10-82 July 22, 1970 CONFIDENTIAL MEMORANDUM FOR MR. H. R. HALDEMAN FROM: Dwight L. Chapin RE: Gallup Poll Gallup does not have its final figure yet for the last popularity poll which they took. John Davies does advise, however, that it looks like the approval rate will be 61%. I asked him if he thought it would go down to 59% and he said, "No, I won't let that happen. " He says that it is fluctuating between 60 and 62% approval and that he thinks it will end up at 61%. He is going to give me the final figures tomorrow. The poll will either be released a week from tomorrow, a week from this coming Sunday, or a week from this coming Monday. They have just not worked out their release schedule yet. MR. CHAPIN Mr. Haldeman, according to Larry, is under the impression that another poll will be out this Sunday (Gallup) on the President's popularity. Is this true ? Write memo to HRH saying no poll Other Nell MEMORANDUM THE WHITE HOUSE WASHINGTON July 15, 1970 MEMORANDUM FOR MR. H. R. It HALDEMAN FROM: Dwight L. Chapin NRN RE: Gallup Poll The Gallup Poll has survey which will be published this weekend which has the President pitted against Lindsay and Wallace - Lindsay being the Democrat. It was taken among all registered voters and breaks down as follows: President 46% Lindsay 29% Wallace 14% The Lindsay 29% figure only puts him 7 points behind Muskie who is the current favorite of the rank and file Democrats. This fact will be pointed out in the text of the story. For your information, Gallup will not be adding the 18-year-old vote factor into a survey until probably after the election. The main reason on this is the financial problems in doing so since it would involve changing the sampling throughout the whole Gallup organiza- tion, which includes the commercial parts. It seems to me that we have the making of an issue here. I am not sure it is one which works in our favor, but in terms of a general attack against the polling industry or one of several attacks, this one could be slipped in as a factor. The other consideration may be that it is in our best interest that the 18-year-old factor will not be con- sidered in the Gallup Polls. July 15, 1970 MEMORANDUM FOR MR. H. R. HALDEMAN FROM: Dwight L. Chapin RE: Gallup Poll The Gallup Poll has survey which will be published this weekend which has the President pitted against Lindsay and Wallace - Lindsay being the Democrat. It was taken among all registered voters and breaks down as follows: President 46% Lindsay 29% Wallace 14% The Lindsay 29% figure only puts him 7 points behind Muskie who the current favorite of the rank and file Democrats. This fact will be pointed out in the text of the story. For your information, Gallup will not be adding the 18-year-old vote factor into a survey until probably after the election. The main reason on this is the financial problems in doing 80 since it would involve changing the sampling throughout the whole Gallup organiza- tion, which includes the commercial parts. It seems to me that we have the making of an issue here. I am not sure it is one which works in our favor, but in terms of a general attack against the polling industry or one of several attacks, this one could be slipped in as a factor. The other consideration may be that it is in our best interest that the 18-year-old factor will not be con- sidered in the Gallup Polls. DLC:ny