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This file contains:
From Haldeman to RN RE: Tricia Nixon's wedding. Handwritten notes added by unknown. 1 pg. [Subject: White House Staff] [Memo], 4/16/1972
Copy of a page of notes relating to an "Emphasis on Program" on the part of RN. 2 pgs. [Subject: Domestic Policy] [Other Document], 3/8/1970
From Patrick J. Buchanan to Agnew and Counsellor Harlow RE: strategies on public image. 5 pgs. [Subject: Domestic Policy] [Memo], 9/26/1970
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26144887
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WHSF: Contested, 6-14
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26144887
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WHSF: Contested, 6-14
description
This file contains:
From Haldeman to RN RE: Tricia Nixon's wedding. Handwritten notes added by unknown. 1 pg. [Subject: White House Staff] [Memo], 4/16/1972
Copy of a page of notes relating to an "Emphasis on Program" on the part of RN. 2 pgs. [Subject: Domestic Policy] [Other Document], 3/8/1970
From Patrick J. Buchanan to Agnew and Counsellor Harlow RE: strategies on public image. 5 pgs. [Subject: Domestic Policy] [Memo], 9/26/1970
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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26144887
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ceed40b791f50c00
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Richard Nixon Presidential Library
Contested Materials Collection
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No Date
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Document Type
Document Description
6
14
4/16/1972
White House Staff
Memo
From Haldeman to RN RE: Tricia Nixon's
wedding. Handwritten notes added by
unknown. 1 pg.
6
14
3/8/1970
Domestic Policy
Other Document
Copy of a page of notes relating to an
"Emphasis on Program" on the part of RN. 2
pgs.
6
14
9/26/1970
Domestic Policy
Memo
From Patrick J. Buchanan to Agnew and
Counsellor Harlow RE: strategies on public
image. 5 pgs.
Friday, March 26, 2010
Page 1 of 1
THE WHITE HOUSE
WASHINGTON
April 16, 1971
MEMORANDUM FOR:
THE PRESIDENT
FROM:
H. R. HALDEMAN
RE:
Tricia's Wedding
The basic staff list that would have to be included, on the
assumption that you would invite all those with the rank of
Assistant to the President, would be:
(1) John Ehrlichman
(2) Peter Flanigan
(3) H. R. Haldeman
(4) Henry Kissinger
(5) Clark MaeGregor
(6) Peter Peterson
(7) Herb Klein
(8) Leonard Garment
(9) William Timmons
The other staff members you probably would want to consider
would be:
(1) Raymond Price
(2) Don Hughes
(3) John Whitaker
(4) Dwight Chapin
(5) John Davies
(6) Bill Safire
I am assuming that you will be inviting Rose Woods, of course,
and the Roger Johnsons.
I believe you could make the cut-off at either of the points above
and that it would be difficult to go to any less than the first list
and undesirable to go to any more than the total list.
38
/
Emplaise on Program not person
DProgram wofe only to prove person- -
Wescatter our shots
© People can alsorb only
300 4idas
We need 4015 myer themes -
Othy must be our themes - not
try to my Rr. coon as
Labord - "Lagling Bry"- etc -
2
Suggettet themes:
Competent, Cool,
organized - Bet qualified men
we evall have you trigheet jet
2 Couroprous, Bold gutsy, fighter
stachsclone, shay boder
Preservation Copy
3. Decent, Dignified, Kind
family soven - Thoughtful- -
C.
also a Regalar gryin in
@ appeal in Music not arts)
sports intent - outdoor -
4, 4.Sobsiding
a Religious impluses-
@
Idabism disadvantapd, - concernful poor
@
-
5, Proparenty as They undersore
the personal - or as they
directly affect a spaid intent
nee group You moyniton typer
need for gradems amy -
Preservation Copy
THE WHITE HOUSE
WASHINGTON
10
coministrative MARKIN
12065, Section 6-1
September 26, 1970
DETERM
5/12/80
ADMINIS
NG
E.O. 120
By
VERY CON102 ENTIAL
MEMORANDUM TO THE VICE PRESIDENT
COUNSELLOR HARLOW
FROM:
Patrick J. Buchanan
Spoke this morning with one of our most experienced political advisers
(P)
for some 45 minutes. He strongly urged the following:
1. That we make far more extensive use of the "Radical Liberal"
quotes of various left-wing Senatorial Candidates; that these quotes be
repeated until they are driven into the public consciousness; that we
have a month left to do it and this must be done for 1970 and
beyond. Especially, the Radical Liberal quotes of Messrs. Humphrey,
Kennedy, Muskie and McGovern -- but do not leave out the others.
2. That we must successfully put all the radical liberals in the
same package, and keep them there. We musn't let them succeed in
getting off the hook on which they have been impaled. This means we
should abandon the "Johnny-Come-Lately" approach -- since the
average voter does not mind a fellow changing his mind. Just as the
President is still being tarred for comments in the Hiss Case, and
the Gahagan Douglas race so these radical liberals should be forced
to live down forever the quotes they have made. No matter what they
say, we should constantly call for their repudiation of these statements
and never let them off the hook.
3. The adviser said the President asked Haldeman to explore the
possibility of the Vice President's doing a nationwide television program
with a fund-raising kicker at the end. Hitting the radicals and the campus
commandos. A national pitch against permissiveness. He mentioned
statements like, "A vote for these radical liberals is a vote for the kind
of permissiveness that has resulted in violence on our campuses, in
pornography, etc. 11
2
VERY CONFIDENTIAI
4. As for the coming months, the adviser said in the next two
weeks, we should "jazz it up"; do more color stuff, do surprise visits
to campuses. And whomever the Vice President sees either hard hats
or police -- he should break the routine, go across the street and talk
with them. Tell the Cops, "You fellows have an extremely difficult
job; a dangerous job; and I just want you to know how much we appre-
ciate what you are doing. 11 With the hard hats, the Vice President
should not miss an opportunity to shake hands with these working guys.
The staff should give thought to the kind of spontaneous meetings with
workingmen that will make good television news.
5. The Vice President has had some tremendous lines -- thus
far in the campaign -- lines which should be repeated ad nauseam --
to get his messagethrough to the nation at large. Don't worry about
getting something new and different all the time let the national
press squeal and holler -- we have got to keep hammering the same
themes time and again -- till they are sick of hearing it.
6. The themes to keep hitting and developing are the "social
issues" crime, pornography, disorder, student violence. Buchanan
indicated to the adviser that Jack Germond, among themost able of
the political reporters out on the road with the Vice President, had
said this was the only issue he ever heard on the campaign trail in
Illinois, after three days of talking with people at State Fairs. Also,
the adviser said, stay off the economic issue; things are coming along
on that. We don't need to focus so much on the economic issue.
7. Again, the adviser noted do not give the radical liberals
credit for coming around on the social issue -- keeping stuffing those
radical quotes down their throats until they choke to death.
8. Force the radical liberals to repudiate the pornography com-
mission -- force them to repudiate the Scranton Commission
9. Keep charging them with permissiveness and indulgence towards
crime and violence on the campus -- we car't let them get away with this.
Point out that these individuals "sincerely" believe in the permissive
attitude, that they "sincerely" believe in coddling student disrupters.
Don't focus on violence alone -- use that -- but use the theme of those
who disrupt and violate the rights of others.
3
VERY CONFIDENTIAL
10. The adviser indicated that the President was fairly ecstatic
about the Vice President's performance on the David Frost Show. The
First Lady and Julie had watched the entire thing -- and the adviser
indicated that the Vice President was extraordinarily effecti
in
handling these militants, because the "little bastards have nothing to
say. 11 It was at this point that the adviser felt the Vice President
would be immensely effective on the national television fund- raising
appeal. It is something, he said, we ought to try.
11. The adviser indicated the President had been misled in visiting
with all these blacks, and young radicals and the like and the super-
liberals and now the polls were showing that the Administration was
viewed by the public as "soft" on the social issue. We have got to
change that he said the adviser said he had indicated to HRH that
we have got to stop having these kinds of people constantly coming
into the White House.
12. We have to nail these people to the cross on these issues.
Don't let them off; constantly bring up their statements.
13. Use Cambodia as an issue as often as possible the polls
show that Cambodia is a move the vast majority of Americans still
support. The Humphrey quote "I could lead a good revolt" should be
repeated ad nauseam.
14. On the students point out that if a gulf exists, it is not our
duty, it is the duty of the students to cross it we are not going to
follow the political policies of a juvenile elite. They are not going to
lead this country.
15. The Vice President should hand the quotes around the necks of
the individuals making them again and again -- also, the "radical
liberal" quotes should be sent to all our candidates -- and candidates
like MacGregor should be using them against HHH, and McGovern and
Muskie and Kennedy especially.
The adviser noted that it should be considered the sending of the Vice
President right into Maine and right into Minnesota to go after Humphrey.
The adviser was told that we are going after McGovern this coming
Tuesday. Note -- the adviser mentioned several times that Symington
should be taken care of in the same fashion.
4
VERY CONFIDENTIAL
16. The Vice President should say publicly that "We will not accept
the support; we repudiate the support of the radicals. We don't want
the support of those people who are tearing America down; who are
destroying America.
17. With regard to demonstrators, the Vice President should con-
front them, wherever they show up; he should march right up to them
and talk them down; he should not hesitate to go into a crowd; indeed if
an egg is thrown and hits the Vice President -- all the better. That is
just what we want. The Vice President should do as he did at Saginaw --
and say, "That's just what we are running against, we don't want your
support"; and then -- say, go back to your friend Humphrey, Muskie,
McGovern and Fulbright go back to your radical liberal candidates.
Get this on television.
18. The Vice President, if the Secret Service tries to prevent him
from moving into a crowd, should simply order them out of the way.
There is the least possible danger in something spontaneous -- where
the danger comes is where something is a set-piece operation known
for a long time.
19. If the Vice President sees a sign like F Nixon, he should
go right up to it and talk to the individual holding it and let him have
it - this kind of drama is needed; and can only help our cause. When
the Vice President runs into that let the individual holding the sign
have both barrels -- "you are just the kind of thing we are running
against this campaign, young fellow; you are the result of a long era
of permissiveness that is going to come to an end this November; go
back to your radical liberal friends: Humphrey, Muskie, Teddy and
McGovern -- you're their baby not ours. "
20. If the Vice President were slightly roughed up by those thugs,
nothing better could happen for our cause.
21. The Vice President should include Ottinger in the radical
liberals -- should use his quotations as well as against the other
incumbents.
22. The time has come to bite the bullet on the Goodell thing
the Vice President should let him have it with both barrels; this way
as the Buckley people indicate we can put some life into Goodell
who will thereby draw some of Ottinger's support off.
5
VERY CONFIDENTIAL
23. In South Dakota the Vice President should use all the radical
quotes of McGovern we can dig up -- and then call on Fried to publicly
repudiate McGovern. "I call on the Democratic Candidate in this state
for Governor to publicly repudiate Senator McGovern and each and every
one of these radical statements that have helped to provide moral
sanctions for the violence and disorders that are tearing our society
apart. 11
24. "Knock the hell out of Humphrey. "
25. Hang those radical liberal quotes on Ottinger -- any ones we
can find.
26. It would be impossible for me to convey on paper the strength
with which the adviser impressed upon me these points. He said that
the President would take the road in the fall -- after the 15th of
October -- prop-stopping along the "high road, " but that we simply
cannot allow the liberals to get well on the social issue. We must burn
into the public memory forever their past record and their past state-
ments.
27. Several times in the conversation, it should be noted, the adviser
made repeated reference to the ability of the Vice President as a campaignor,
as a strong effective figure on television, as a tremendous political asset
to the Administration -- and as one who has delivered and carried this
message across to the entire country.
28. The adviser said, "Buchanan, you should kick them in the groin --
or any other place you can find where it hurts worse. 11