Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
From Higby to Haldeman RE: Kalmbach's meeting with Firestone. 1 pg. [Subject: Domestic Policy] [Memo], 11/23/1970
From Dent to Haldeman RE: discussion of RN endorsing Governor Melvin Evans of the Virgin Islands. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 11/12/1970
From Bruce Kehrli to Haldeman RE: material from George Bell on National Media Analysis. 2 pgs. [Subject: Campaign] [Memo], 11/17/1970
From Kehrli to Higby RE: having people "dropped" for lack of activity in the 1970 campaign. 1 pg. [Subject: White House Staff] [Memo], 11/11/1970
Scholar Source Context
Document identity
localId
26144995
label
WHSF: Contested, 6-68
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26144995
sourceUrl
contentType
document
title
WHSF: Contested, 6-68
description
This file contains:
From Higby to Haldeman RE: Kalmbach's meeting with Firestone. 1 pg. [Subject: Domestic Policy] [Memo], 11/23/1970
From Dent to Haldeman RE: discussion of RN endorsing Governor Melvin Evans of the Virgin Islands. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 11/12/1970
From Bruce Kehrli to Haldeman RE: material from George Bell on National Media Analysis. 2 pgs. [Subject: Campaign] [Memo], 11/17/1970
From Kehrli to Higby RE: having people "dropped" for lack of activity in the 1970 campaign. 1 pg. [Subject: White House Staff] [Memo], 11/11/1970
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26144995
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
d180e36944131aab
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
6
68
11/23/1970
Domestic Policy
Memo
From Higby to Haldeman RE: Kalmbach's
meeting with Firestone. 1 pg.
6
68
11/12/1970
Campaign
Memo
From Dent to Haldeman RE: discussion of
RN endorsing Governor Melvin Evans of the
Virgin Islands. Handwritten notes added by
unknown. 1 pg.
6
68
11/17/1970
Campaign
Memo
From Bruce Kehrli to Haldeman RE:
material from George Bell on National
Media Analysis. 2 pgs.
6
68
11/11/1970
White House Staff
Memo
From Kehrli to Higby RE: having people
"dropped" for lack of activity in the 1970
campaign. 1 pg.
Friday, June 11, 2010
Page 1 of 2
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
6
68
11/5/1970
Campaign
Memo
From Kehrli to Higby RE: results of the
South Carolina gubernatorial election. 1 pg.
Friday, June 11, 2010
Page 2 of 2
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
November 23, 1970
MEMORANDUM FOR H. R. HALDEMAN
FROM :
L. HIGBY
L
Mr. Kalmbach reports that he met with Firestone regarding
E. Nixon and that Firestone bought the idea 100%. Kalmbach
will see Eddie soon and Herb plans to just move ahead on this.
He indicates that the salary level would be the same that Herb
had discussed with you.
THE WHITE HOUSE
WASHINGTON
November 12, 1970
MEMORANDUM FOR
BOB HALDEMAN
The campaign manager of Governor Melvin Evans in the
Virgin Islands has called and urgently requested a
telegram from the President to the Governor in effect
endorsing him for re-election next Tuesday in the
runoff for Governor. He would like for the President
to, in effect, commend him for his effectiveness in
dealing with the problems of the Virgin Islands and
in his contacts and relationship with Washington,
particularly with regard to the recent disaster (where
we complied with the Governor's request) and in
helping them get emergency school facilities this
fall (where we also helped). What he wants to show
is his effectiveness in dealing with the powers that
be in Washington.
If this can be done, it should be done right away,
and Keogh's shop should clear the final wording with
me because the wording is important.
Effortures
PSD
Harry S. Dent
ENJORSEMENT No
November 17, 1970
MEMORANDUM FOR :
LARRY HIGBY
FROM:
BRUCE KEHRLI
George Bell's office sent the attached material on National Media
Analysis.
It describes their techniques in very general terms. As I told you
in my previous memo, they measure the coverage of various topics
in the media by lineage and then apply a faction based on location,
density of coverage and characteristics of the medium (i. e. circula-
tion, secondary readership. target population, etc.) to come up with
their final measurement expressed numerically as media strength
units (MSU).
Included in the attached are examples of how effective National
Media Analysis has been in predicting election results. Of course,
they only talk about their successes.
George gave me some background on Fitzgerald, the President of
the organization. He is a long time Republican supporter, an
effective fund-raiser and a very wealthy man. He started the poll
as a hobby 18 years ago and after the 1968 campaign he kept it going
as a business; serving his services.
Fitzgerald talked to Chotiner and Dent during the recent campaign
and as a result, thought that he was commissioned to do the South
Carolina poll that you saw. There was some misunderstanding, as
we had no intention of paying for it. however George feels that be-
cause Fitzgerald's prediction was so far off, he will not press it. If
he does, George thinks that we should pay the $5-6, 000 (approx.)
rather than alienate Fitzgerald. Incidently, Fitzgerald claims his
poor predictions in South Carolina are due to his being called in
too late and therefore not being able to establish benchmarks.
Bell thinks that the survey is worthwhile as far as indicating what
issues are on the public's mind. He also mentioned that Fitzgerald
is doing some research on the underground press which he claims
2
ONE becoming a more important factor.
Finally, George is collecting some comments from the
candidates (Rockefeller) who used the poll. He will get
back to us with these.
I suggest we wait until the additional information comes in
as Bell admits that he may be blased in favor of his old
friend, Fitagerald.
DEXED TO PARIS
- -11-11-70
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
THE WHITE HOUSE
E.O. 12065, Section 6-102
By cmp NARS, Date 1-30-81
WASHINGTON
CONFIDENTIAL
MEMORANDUM FOR:
LARRY HIGBY
FROM:
BRUCE KEHRLI
B
Kalmbach advises that the following names be dropped for failure to come
through as promised:
Gerritty, Ned
Perot, H. Ross
King, John W.
Pistell, Richard
McCulloch, Robert
Shaheen, John M.
Mills, Jack
Wilde, Claude
Morrison, Thomas J.
Wilson, David. K.
Parr, David
Wyly, Sam
Add Mulcahy, John M. to letter list.
Herb feels that Mulcahy, Stone, Rollins, and Scaife are definitely the
top people; the real heavies. He also thinks that Pappas, Olin and Smith, K.
could be added without hurting the quality of the group. These last three
are not quite in the same league but close enough so that the exposure
might serve as the impetus to get them there.
After the first seven come Fisher and Ford who might be included if a
larger group is required but are not strongly recommended.
Finally, two other names that were mentioned without any enthusiasm
were Salvatori and Liedtke. Those were included only because we were
trying to work with a group of ten.
Herb likes the top seven and feels that it drops off after that.
He also suggested sending the letter as well as a phone invitation to the
group that was picked for the WH gathering.
Kalmbach liked the letter very much. He thinks it has a very personal
tone.
CONFIDENTIAL
Kehrli
November 5, 1970
MEMORANDUM FOR :
L. HIGBY
FROM :
BRUCE KEHRLI
RE :
National Media Analysis Predictions vs.
Actual Result of S. C. Gubernatorial Election
Final Results of Election:
Watson (R)
46%
West (D)
53%
Bethea (I)
1%
National media analysis predicted a Watson victory with 50-52%
of the vote.
I talked to Bob Dole re/background information on National
Media Analysis. Rob has been approached many times with sales
pitches from these people. He has turned them down because they
refused to divulge their techniques. Evidently one man, William
Fitzgerald, reads quite a few newspapers and assigns a weight
(he won't tell how) to the coverage of various topics and candidates.
The credibility of the poll is very suspicious as it does not
include broadcast media and polling techniques are so poor. It
also assumes that because a person reads a specific paper, he
will vote with the editorial policy of that paper - very weak assump-
tion.
You might ask Dr. Derge about it if you get a chance (for a
completely subjective viewpoint).
It looks as if this poll is a dead issue - *we shouldn't depend on it.