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From DeVan L. Shumway to Magruder RE: public support for RN's Vietnam policies. 2 pgs. [Subject: Foreign Policy] [Memo], 5/10/1972
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WHSF: Contested, 7-45
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From DeVan L. Shumway to Magruder RE: public support for RN's Vietnam policies. 2 pgs. [Subject: Foreign Policy] [Memo], 5/10/1972
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Richard M. Nixon's Returned Materials Collection
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Richard Nixon Presidential Library
Contested Materials Collection
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7
45
5/10/1972
Foreign Policy
Memo
From DeVan L. Shumway to Magruder RE:
public support for RN's Vietnam policies. 2
pgs.
Friday, July 02, 2010
Page 1 of 1
TAB C.
Committee for the Re-election of the President
MEMORANDUM
May 10, 1972
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
CONFIDENTIAL
E.O. 12065, Section 6-102
By EP
2-17-82
MEMORANDUM FOR:
Jeb S. Magruder
FROM:
DeVan L. Shumway
The press section continued its efforts to encourage and
elicit support for the President's Vietnam actions on three
fronts -- the audio video operation, through state public
relations personnel, and through press releases issued from
the campaign headquarters.
Although we continued to encourage telegrams to the President,
our thrust shifted slightly toward getting out the message
over radio and television that there is a groundswell of
public support. Each of our thirty press directors was
contacted again Tuesday and asked to do some creative scheduling
in terms of getting their local Republican leadership on the
broadcast media and to initiate letters to the editors of local
newspapers.
With some assistance from the Republican National Committee
in terms of manpower we were able to distribute more audio
cuts than in any previous day -- twenty-four. We had excellent
pick-up from the national to the local level, specifically by
ABC, CBS, UPI Audio and Metromedia. The audio cuts, all endorsing
the President, included Mr. Mitchell, Senator James Buckley,
Senator Hugh Scott, Senator Robert Taft, Senator Strom Thurmond,
Senator Bill Brock, Senator Robert Dole, Congressman Richard
Ichord (a Democrat who volunteered to speak in favor of the
President) and Congressman Jack Kemp.
We distributed press statements from Mr. Mitchell, Chairman Dale,
Senator Dole, Secretary Petersen, Secretary Volpe and Donald
Rumsfeld in Washington, D.C., and arranged for statements from
local officials, some of which are attached. Governor Ogilvie of
Illinois issued a statement and Governor Love of Colorado held
a press conference.
One sidelight of our efforts, particularly in the audio area, is
that a number of radio and television stations around the country
2
are doing surveys of support for the President in his Vietnam
actions. For example, KFOR in Lincoln, Nebraska, found a ratio
of four to one favorable; an Indianapolis station found 38 for to
2 against; the Chicago Tribune found about an half and half ratio; and
WMAQ Radio in Chicago found a fifteen to one ratio in support.
Western, Union in Florida kept a tally of telegrams and said ninety
percent were favorable.
Our talks with our local public affairs people gave an indication
of one of the problems which we had on the night the President
delivered his speech. Many of them reported Western Union delays
ranging from three to five or six hours.
We are also picking up some reports of demonstrations; however
they appear to be somewhat minimal at this stage.
As reported yesterday, the California effort came off well.
Governor Reagan did issue a statement (which is enclosed) and
press conferences were held in the major cities by key political
figures. Anne Armstrong did some talk shows in Los Angeles
and appeared on the noon news. The presidents of the student
bodies at USC and San Francisco State College are being placed
on radio and television talk shows in an effort to show the backing
of the student segment of society. Mayor Pete Wilson of San Diego
issued a statement and appeared on television in our behalf.
We made an effort to give speech inserts generated from our
apparatus to our surrogates.
I am enclosing a number of editorials, one of which will be in
today's edition of Mr. Dale's newspaper, the Cincinnati Enquirer.
I am also enclosing a press release issued from this office
showing that a number of young voters support the President. It
will be mailed to all college newspapers around the country.
Enclosures