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Copy of amedia analysis of the campaign in late September of 1972. Handwritten notes on original added by unknown. 1 pg. [Subject: Campaign] [Other Document], 9/25/1972
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26145171
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WHSF: Contested, 7-68
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26145171
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WHSF: Contested, 7-68
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This file contains:
Copy of amedia analysis of the campaign in late September of 1972. Handwritten notes on original added by unknown. 1 pg. [Subject: Campaign] [Other Document], 9/25/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
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7
68
9/25/1972
Campaign
Other Document
Copy of amedia analysis of the campaign in
late September of 1972. Handwritten notes
on original added by unknown. 1 pg.
Friday, July 02, 2010
Page 1 of 1
POLITICAL MEDIA ANALYSIS
September 25, 1972
THE PRESIDENT HAS SEEN
Light news day this morning, and a rough weekend for Mr. McGovern.
FOR THEIR SIDE Times leads this morning with Yankelovich poll showing
RN 39 points ahead in top sixteen states and incredible 21 points ahead (better
than two-to-one) in New York. This widely played poll plus Gallup showing RN
stronger among youth has to add to pressures mounting on McGovern, as the
clock starts to run out. Six weeks to go tomorrow. McGovern also showing
signs of frustration at being unable to "lock" with President on the issues,
frustration with RN's "above the battle" campaigning.
Likely to see a change in McGovern strategy, moving away from high intensity
campaigning to half-hour speeches to the nation.
Two areas where McGovern has potential, in our view A) When Veep accused
him of parroting NVN propaganda last week, McGovern instantly assumed role
of "victim" whose loyalty had been questioned. Good Response. He is likely
to do the same today in wake of Laird's hard-nosed assault on him for his
comments re: prisoner release. Biography of McGovern shows that his casting
himself in role of victim, defending integrity and patriotism with high moral
fervor is one of his more effective political tactics.
Record indicates we should be extra cautious of giving him any possible grounds
for assuming role of assaulted victim.
Secondly, given columnists and analysists, even some favorable to us, talking
of Watergate and "special interests" in back pages, a McGovern network address
on this subject could be helpful to him.
(Clearly, more thought should be given to how we handle the three prisoners
issues, as long as they are in Communist hands. Propaganda use of them is
probably self-evident to most Americans.)
FOR OUR SIDE President's Texas swing a real triumph. One problem was
presence of so many fat cats with RN; this covered by TV footage of crowds of
Mexican-Americans. Then on return with amnesty speech in White House,
and RN discussion of economic gains, we got additional straight to favorable
coverage, although extent not yet known. Hard to find a solid negative in this
weekend's coverage of the President.
The First Lady's coverage is diminishing from the high point of last week, but
still extensive coverage continues. One negative: Cancellation of L.A. press
conference affords opportunity for another comment from media to effect that
First Lady prefers staying off controversial issues.
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