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Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date No Date Subject Document Type Document Description 8 48 9/18/1972 Campaign Memo From RN to Haldeman RE: how to use the First Family in the campaign, and what states they should focus on. 3 pgs. 8 48 9/21/1972 Campaign Memo From Haldeman to Colson RE: Agnew's role in the campaign, as well as that of his surrogates. 2 pgs. Friday, August 27, 2010 Page 1 of 1 THE WHITE HOUSE WASHINGTON September 18, 1972 MEMORANDUM FOR: H. R. HALDEMAN In view of recent poll results, I have some revised thoughts with regard to the schedule for the family. think that Mrs. RN, Tricia, Julie, Eddy Nixon and Eddy Cox should be scheduled into all of the smaller States including the southern States between now and the Election. Of course Hawaii and Alaska should be excluded unless it appears that a trip to Alaska might be essential for A the purpose of shoring up Stevens. I think It is also important that the family be heavily scheduled into Massachusetts, West Virginia, Wisconsin and any other doubtful States With regard to southern States, I want to be sure that none of the southern States feel that they are being taken for must granted. For example, want to be sure that some member of the family 10 scheduled in the Mississippi/Alabama/Arkansas/Louisiana, as well as in the States where we have Senate contests we expect we have a good chance to win. Whenever a member of the family goes into South Dakota, there mudbe a particularly good advance job done to be sure that we get a good reception in that area. Price Also, I want the members of the family to be informed that they are to go all out in standing behind the Republican candidates for the Senate in those States where we think our Republican candidates have a chance to win. Need decision as to which these are Buchu These comments apply of course to Agnew and the surrogates with Agnew Colson having to play a somewhat more temperate role with regard to calling for the election of a Republican Senate for fear that we will stir up the animals too much among labor and conventional Democrats who are supporting us. Agnew of course cannot and should not stand aside from our Republican candidates but he should not make a great issue out of campaigning for a Republican Senate. - 2 As far as other surrogates are concerned, those who are not too close Colson to me can be more vocal in their calling for the election of Republican Buden candidates to the Senate. People like Finch and Klein, on the other hand, should be somewhat more restrained because whatever they say will be ( attributed directly to the White House. In the case of the family, the problem is not too difficult. It is expected that they will be supporting the Republican nominees and they will go it at a low key, personal way that will not raise the hackles of the Democratic politicians. Confirming our conversation earlier today, I think it is important to take mac the allocation of advertising for Texas and put it into Massachusetts and W est Virginia. I believe that Rhode Island will go with the swing and, as far as Wisconsin is concerned, it probably also will be affected by the swing, although if there is a way to get some special attention paid to Wisconsin, it should be done. Mac I particularly want to make sure that we don't overlook Senate contests in places like Montana, New Mexico and Louisiana where we might have Planhere a chance to win. Also having in mind the pell on Alabama, it is quite possible now I think that Blount could win. I think it is very important B that at least one or two members of the family go to Alabama and be seen with Blount. Of course the other reason for going to Alabama is to make sure that the Alabamians do not consider that we are taking them for granted. The P. As far as the southern States are concerned, will cover Atlanta and has I have already covered Florida. The others should all--except for Texas-- C be covered by members of the family, and the same is true of mountain States and farm States, and the New England States Vermont, Maine, New Hampshire, Connecticut and Rhode Island--which are not on our target list. On another subject, I would like for you to put somebody from Buchanan's Buch shop on a special project entitled "What the Columnists and Commentators Would Like to Forget". Here what I would like to do is to pick up their predictions with regard to the election beginning right after the California $ primary and carrying through the Democratic and Republican Conventions unleavey up to election. I would pick up the major liberal columnists and of course virtually all of the television commentators where they have made predic- tions and statements which may well be proved wrong by the election results. - 3 - This will be very useful in the event I go forward with any writing about the campaign. I had great difficulty getting this material together for "Six Crises" and I am not sure I will want to use it, but in any event I want the material prepared SO that if I do decide to write on this subject I will have it in my files. With further reference to the Senate contests, I think it is important Plan in that you very discreetly find out what contests really need more money and try to channel some of our major contributors into those contests rather than into the national campaign. Macon the same subject, let us be sure that in all the Senate contests we Daily plan the three weeks' blitz of a combined media play which will give the major possible coattail effect where there is a chance that would help. A case in point is Wes Powell in New Hampshire. He probably has very little chance to win at this point because of the split in the Republican ranks. On the other hand, with the swing as big as it might be, if he hangs tight enough to us he could pull it off and we should not move away from him because, while he is somewhat of a cross to bear, we owe nothing whatever to MacIntyre. With regard to scheduling, both Tricia and Julie would like very much to work in tours to southern border States and also to the mountain States at this time. think that we have been throwing them into the heavy media areas long enough and while, of course, we should not rule out such areas totally and particularly not rule them out for the last two weeks, it might be well to give them a respite from having C to face the sharpies in the Press corps in New York, Chicago, Cleveland, Philadelphia, Los Angeles, et. al. and schedule them into States like Mississippi, South Carolina, Virginia, Kentucky, Arkansas, Oklahoma and others, as well as in the smaller towns in larger States like Texas where they will be particularly well received. The same can be said of Montana, New Mexico, Wyoming, Utah, Idaho, Kansas and Nebraska as well as of other States of that type. Also, want particular emphasis on their schedules to be on towns that no national celebrity may have visited before. THE PRESIDENT September 21, 1972 MEMORANDUM FOR: CHARLES COLSON FROM: H. R. HALDEMAN Regarding the Vice President's role, he should not take McGovern on -- that's better for Connally to do this. The Vice President should compare the Presi- dent and McGovern on the record, thelicite our progress on Revenue Sharing and so forth, build the idea of the new American majority, not a Republican majority. He should work for the election of Congressmen and Senators who will support the President, not who will support Republicans. It's good for us to be positive in terms of all of our speakers -- positive and not irritating, except for Connally who should take McGovern on, All surrogates and the Vice President should be a contrast to McGovern. They should be pro President and pro America. Things are good. The economy is looking up. We should quit running down this country, be proud of our President and our young people, Show your pride by voting on election day. Make this the biggest vote in history -- whichever side you vote on. There should be a memo to all surrogates on this line. They should compare today to '68, how things have changed and enumerate this, spell it out. ? 2 We should use the line, "Don't let them take it away.", peace, the economy, our progress on narcotics, on law enforcement, Judges, the end of permissiveness, income, etc. Be sure we stop releasing surrogates' schedules. This is counter-productive. HRH:kb cc: Buchanan Chapin

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This file contains: From RN to Haldeman RE: how to use the First Family in the campaign, and what states they should focus on. 3 pgs. [Subject: Campaign] [Memo], 9/18/1972 From Haldeman to Colson RE: Agnew's role in the campaign, as well as that of his surrogates. 2 pgs. [Subject: Campaign] [Memo], 9/21/1972

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    "ocrText": "Richard Nixon Presidential Library\nContested Materials Collection\nFolder List\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n8\n48\n9/18/1972\nCampaign\nMemo\nFrom RN to Haldeman RE: how to use the\nFirst Family in the campaign, and what states\nthey should focus on. 3 pgs.\n8\n48\n9/21/1972\nCampaign\nMemo\nFrom Haldeman to Colson RE: Agnew's role\nin the campaign, as well as that of his\nsurrogates. 2 pgs.\nFriday, August 27, 2010\nPage 1 of 1\nTHE WHITE HOUSE\nWASHINGTON\nSeptember 18, 1972\nMEMORANDUM FOR:\nH. R. HALDEMAN\nIn view of recent poll results, I have some revised thoughts with\nregard to the schedule for the family.\nthink that Mrs. RN, Tricia, Julie, Eddy Nixon and Eddy Cox should\nbe scheduled into all of the smaller States including the southern States\nbetween now and the Election. Of course Hawaii and Alaska should be\nexcluded unless it appears that a trip to Alaska might be essential for\nA\nthe purpose of shoring up Stevens.\nI\nthink It is also important that the family be heavily scheduled into\nMassachusetts, West Virginia, Wisconsin and any other doubtful\nStates\nWith regard to southern States, I want to be sure that none of the\nsouthern States feel that they are being taken for must granted. For example,\nwant to be sure that some member of the family 10 scheduled in the\nMississippi/Alabama/Arkansas/Louisiana, as well as in the States\nwhere we have Senate contests we expect we have a good chance to win.\nWhenever a member of the family goes into South Dakota, there mudbe\na\nparticularly good advance job done to be sure that we get a good reception\nin that area.\nPrice\nAlso, I want the members of the family to be informed that they are to\ngo all out in standing behind the Republican candidates for the Senate in\nthose States where we think our Republican candidates have a chance to win.\nNeed decision as to which these are\nBuchu\nThese comments apply of course to Agnew and the surrogates with Agnew\nColson\nhaving to play a somewhat more temperate role with regard to calling for\nthe election of a Republican Senate for fear that we will stir up the animals\ntoo much among labor and conventional Democrats who are supporting us.\nAgnew of course cannot and should not stand aside from our Republican\ncandidates but he should not make a great issue out of campaigning for a\nRepublican Senate.\n- 2\nAs far as other surrogates are concerned, those who are not too close\nColson\nto me can be more vocal in their calling for the election of Republican\nBuden\ncandidates to the Senate. People like Finch and Klein, on the other hand,\nshould be somewhat more restrained because whatever they say will be\n(\nattributed directly to the White House.\nIn the case of the family, the problem is not too difficult. It is expected\nthat they will be supporting the Republican nominees and they will go it at\na low key, personal way that will not raise the hackles of the Democratic\npoliticians.\nConfirming our conversation earlier today, I think it is important to take\nmac\nthe allocation of advertising for Texas and put it into Massachusetts and\nW est Virginia. I believe that Rhode Island will go with the swing and, as\nfar as Wisconsin is concerned, it probably also will be affected by the\nswing, although if there is a way to get some special attention paid to\nWisconsin, it should be done.\nMac\nI particularly want to make sure that we don't overlook Senate contests\nin places like Montana, New Mexico and Louisiana where we might have\nPlanhere\na chance to win. Also having in mind the pell on Alabama, it is quite\npossible now I think that Blount could win. I think it is very important\nB\nthat at least one or two members of the family go to Alabama and be\nseen with Blount. Of course the other reason for going to Alabama is\nto make sure that the Alabamians do not consider that we are taking them\nfor granted.\nThe P.\nAs far as the southern States are concerned, will cover Atlanta and has\nI have already covered Florida. The others should all--except for Texas--\nC\nbe covered by members of the family, and the same is true of mountain\nStates and farm States, and the New England States Vermont, Maine,\nNew Hampshire, Connecticut and Rhode Island--which are not on our\ntarget list.\nOn another subject, I would like for you to put somebody from Buchanan's\nBuch\nshop on a special project entitled \"What the Columnists and Commentators\nWould Like to Forget\". Here what I would like to do is to pick up their\npredictions with regard to the election beginning right after the California\n$\nprimary and carrying through the Democratic and Republican Conventions\nunleavey\nup to election. I would pick up the major liberal columnists and of course\nvirtually all of the television commentators where they have made predic-\ntions and statements which may well be proved wrong by the election results.\n- 3 -\nThis will be very useful in the event I go forward with any writing\nabout the campaign. I had great difficulty getting this material\ntogether for \"Six Crises\" and I am not sure I will want to use it,\nbut in any event I want the material prepared SO that if I do decide\nto write on this subject I will have it in my files.\nWith further reference to the Senate contests, I think it is important\nPlan in\nthat you very discreetly find out what contests really need more money\nand try to channel some of our major contributors into those contests\nrather than into the national campaign.\nMacon\nthe same subject, let us be sure that in all the Senate contests we\nDaily\nplan the three weeks' blitz of a combined media play which will give\nthe major possible coattail effect where there is a chance that would\nhelp.\nA case in point is Wes Powell in New Hampshire. He probably has\nvery little chance to win at this point because of the split in the\nRepublican ranks. On the other hand, with the swing as big as it\nmight be, if he hangs tight enough to us he could pull it off and we\nshould not move away from him because, while he is somewhat of a\ncross to bear, we owe nothing whatever to MacIntyre.\nWith regard to scheduling, both Tricia and Julie would like very much\nto work in tours to southern border States and also to the mountain\nStates at this time. think that we have been throwing them into the\nheavy media areas long enough and while, of course, we should not\nrule out such areas totally and particularly not rule them out for the\nlast two weeks, it might be well to give them a respite from having\nC\nto face the sharpies in the Press corps in New York, Chicago, Cleveland,\nPhiladelphia, Los Angeles, et. al. and schedule them into States like\nMississippi, South Carolina, Virginia, Kentucky, Arkansas, Oklahoma\nand others, as well as in the smaller towns in larger States like Texas\nwhere they will be particularly well received. The same can be said\nof Montana, New Mexico, Wyoming, Utah, Idaho, Kansas and Nebraska\nas well as of other States of that type. Also, want particular\nemphasis on their schedules to be on towns that no national celebrity\nmay have visited before.\nTHE PRESIDENT\nSeptember 21, 1972\nMEMORANDUM FOR:\nCHARLES COLSON\nFROM:\nH. R. HALDEMAN\nRegarding the Vice President's role, he should not\ntake McGovern on -- that's better for Connally to do\nthis. The Vice President should compare the Presi-\ndent and McGovern on the record, thelicite our progress\non Revenue Sharing and so forth, build the idea of the\nnew American majority, not a Republican majority.\nHe should work for the election of Congressmen and\nSenators who will support the President, not who will\nsupport Republicans.\nIt's good for us to be positive in terms of all of our\nspeakers -- positive and not irritating, except for\nConnally who should take McGovern on,\nAll surrogates and the Vice President should be a\ncontrast to McGovern. They should be pro President\nand pro America. Things are good. The economy is\nlooking up. We should quit running down this country,\nbe proud of our President and our young people, Show\nyour pride by voting on election day. Make this the\nbiggest vote in history -- whichever side you vote on.\nThere should be a memo to all surrogates on this line.\nThey should compare today to '68, how things have\nchanged and enumerate this, spell it out.\n?\n2\nWe should use the line, \"Don't let them take it away.\",\npeace, the economy, our progress on narcotics, on law\nenforcement, Judges, the end of permissiveness, income,\netc.\nBe sure we stop releasing surrogates' schedules. This\nis counter-productive.\nHRH:kb\ncc: Buchanan\nChapin"
}