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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
6
6/23/1971
Domestic Policy
Memo
"Memorandum for Action" written by Higby
mandating a call to Buchanan RE: an
upcoming speech by the vice president. 1 pg.
9
6
6/3/1971
Campaign
Memo
From Higby to Buchanan RE: Home Testing
Institute political polls. 1 pg.
9
6
6/3/1971
Personal
Letter
From Higby to Donald Bowman RE: sending
UCLA materials to Haldeman. 1 pg.
9
6
6/25/1971
Personal
Memo
From Higby to Chapin RE: RN's mother's
farm in Indiana. 1 pg.
Friday, July 23, 2010
Page 1 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
6
6/21/1971
White House Staff
Letter
From Higby and his wife to Cole RE: a letter
wishing for Cole's quick recovery. The letter
is addressed to the Bethesda Hospital in
Maryland. 1 pg.
9
6
6/28/1971
White House Staff
Memo
From Higby to Flanigan RE: a draft
memorandum to be sent to Haldeman and the
Attorney General. 1 pg.
9
6
6/8/1971
Campaign
Memo
Copy of a memo from Magruder and Higby
to Haldeman and the Attorney General RE:
political polls for the 1972 campaign.
Handwritten notes on original added by
unknown. 3 pgs.
9
6
6/21/1971
Personal
Memo
From Higby to "Follow-Up" RE: the
Haldemans' income tax. 1 pg.
9
6
6/23/1971
Campaign
Memo
From Higby to Haldeman RE: a recent Harris
Poll. 1 pg.
Friday, July 23, 2010
Page 2 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
6
6/23/1971
Campaign
Memo
From Higby and Magruder to Mitchell and
Haldeman RE: polling in the election of
1972. 5 pgs.
9
6
6/17/1971
Campaign
Memo
From Strachan and Higby to Haldeman RE:
political polls in Alabama and Indiana. 7 pgs.
9
6
6/14/1971
Personal
Memo
From Higby to Haldeman RE: call from
Reardon at the Labor Department involving
"Berta." 1 pg.
9
6
6/3/1971
White House Staff
Memo
From Higby to Haldeman RE: cabin
assignments for a weekend at Camp David. 1
pg.
9
6
6/2/1971
Campaign
Memo
From Higby to Haldmean RE: follow-up on
the plan to hold statewide polls in Alabama
and Indiana. 1 pg.
Friday, July 23, 2010
Page 3 of 3
MEMORANDUM FOR ACTION
Call Buchanan and give him the 75% and 74% figures
and ask him to work up something for the Vice
President regarding these two questions. The Vice
President and the President discussed the results
of these two questions and the Vice President should
use them in a speech he is giving to the YRs on
Friday.
LH
June 23, 1971
LH:kb
June 3, 1971
MEMORANDUM FOR:
MR. BUCHANAN
FROM:
LARRY HIGBY
SUBJECT:
Home Testing Institute
Political Polls
You forwarded the summary of the Home Testing Institute Poll
which showed substantial erosion of 1968 Nixon voters. This
poll was Home Testing Institutes first political poll and
its results should be considered in light of the following:
1) Home Testing Institute has 100,000 panel members
who respond to mail requests for analysis of
products. The selection of the panel members
aims at a representative cross section, but
difficulties develop in acquiring people who
are motivated and at reachable addresses;
2) Panel members are located in cities in order
to have access to products to be tested;
3) The questions themselves are faulty because
no alternatives are offered.
True, all of these points are procedural but are useful in
determining the weight to be given the conclusions. However,
assure our influence in their political polling, the contacts
at the Home Testing Institute will be increased.
GS:elr
Chron
June 3, 1971
Dear Don:
Thanks for your note of May 26. It would be
most helpful if you could see that copies of the
UCLA materials are sent to Bob at his office -
West Wing, White House.
Many thanks and best personal regards.
Sincerely,
Lawrence M. Higby
Administrative Assistant
to H.R. Haldeman
Mr. Donald M. Bowman
UCLA Alumni and
Development Center
405 Hilgard Avenue
Los Angeles, California
90024
LH:pm
Monely
June 25, 1971
MEMORANDUM FOR:
DWIGHT CHAPIN
FROM:
L. HIGBY
Bob indicated that he probably already mentioned
this to you, but in case it is not underway, he
needs the details and the report with regard to
the President's Mother's farm in Indiana.
Apparently the Governer is considering buying
it, but the President would like to purchase it,
if possible. We need to know the whole situation
surrounding the farm; is it possible to purchase
it, how big is it, what would the cost be, etc.
Will you please check this out and get a report
into Bob by Monday.
Thank you.
LH: kb
X
June 21, 1971
Dear Ken:
I know you have a pressure job, but this is
ridiculous. Dolores'and my thoughts are with
you. Get well quick.
Larry and Dolores
Mr. Kenneth Cole
Bethesda Hospital
Bethesda, Maryland
(Please charge to 229-0680 Lawrence M. Higby's home
telephone number.)
LH:kb
June 28, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
PETER FLANIGAN
FROM:
L. HIGBY
SUBJECT:
Draft Memorandum to the
Attorney General and
H. R. Haldeman
Regarding the draft memorandum to the Attorney
General and Haldeman that Jeb Magruder has
apparently given you a copy of -- This is just
a note to let you know that I do not concur in
the recommendation as indicated on page 3. To
the contrary. I agree completely with you that
now is not the time to move the polling opera-
tion under the Citizen's Committee.
Please let the record show that this is the
case.
Thank you.
LH: kb
DETERMINED TO BE AN
ADMINISTRATIVE
som
DRAFT
By
6-102
a
June 8, 1971
any and you should - and an cruits. TI of for
MEMORANDUM FOR: THE ATTORNEY GENERAL
H. R. HALDEMAN
FROM:
JEB S. MAGRUDER
LARRY HIGBY
no The
SUBJECT:
POLLING PLAN
Considerable attention is currently being devoted to planning for
in the 1972 campaign. The White House survey activities will very soon
begin to point to the campaign, the Citizens Committee has established a
know
planning group, several vendors and consultants have submitted proposals,
and the need for a sound, well-coordinated program has been recognized by
should
all parties concerned.
,
or
At the present time, Mr. Haldeman and his staff conduct polls for Presi-
and
dential strategy and the Domestic Council conducts polls for issue strat-
egy. It will be mandatory for a successful campaign that pertinent infor-
samp
mation from all sources be made available to appropriate parts of the cam-
paign organization on a need-to-know basis.
Pike
Current Proposals
In November, Dr. David Derge submitted a comprehensive plan (Tab A). It
has not been updated since that time. Peter Flanigan, Jeb Magruder and
Bob Marik of the planning group had arranged to meet with Derge last week,
but that was delayed by the tragic death of his wife.
Recently, Benham of ORC submitted detailed suggestions on target state and
issue polling (Tab B). The proposals thus far lean toward the basic research
plan of 1968. Some variations are offered on the "wave studies" (updated
large field interviews), the "Instant Research" capability, and issue stu-
dies. The current ORC-telephone system for "Instant Research" could be
altered slightly to fit campaign trends and still be able to deliver the
information required. The Citizens Committee planning group will seek to
develop other alternatives as well, SO that advances in the state-of-the-art
since 1968 will not be ignored in the final decision process.
A preliminary survey has been completed to identify the six most qualified
polling vendors for use in the 1972 campaign (Tab C). Comprehensive proposals
will be solicited from each of the six, both to identify alternative polling
techniques and to have a sound basis for making the final selection.
-2-
Domestic Council Issue Studies
The Domestic Council's current Issue Study will be completed by the first
week in June. The data will be able to be analyzed by geographical region
and urban/suburban/rural populations, but it will not be divisible into
target states. As we move closer to the campaign year, it will be increas-
ingly important to have a data base and trend information by target state.
According to Ken Cole, two and perhaps three more in-depth studies are
planned. These could be tuned to correspond with the Derge and Benham rec-
ommendations (November 1971, and May 1972). We would suggest that the
November study cover the same basic areas that the current study is exam-
ining, to assure adequate trend information, but be designed to allow inter-
pretation by target states. Additional issues that develop this summer and
fall could also be included. The thrust of the May study, however, should
be to particularly emphasize the key issues and swing voters in the battle-
ground states. This information would be developed from the previous two
studies. The latter two studies would then become the benchmarks to set
guidelines for the campaign.
Survey of National Attitudes
A separate recommendation has been submitted concerning a national survey to
determine the basic attitudes and concerns of the voting public. If approved,
the survey would be completed by September 1, 1971, and would provide the
basic assumptions for formulating campaign strategy.
Trends of Voter Attitudes
The wave studies could be done as they were in 1968. The theory was that
after field interviewing a large initial sample, certain individuals would
be re-interviewed in a three wave series to assess the effect of state-
ments and actions during the campaign. These wave studies concentrated on
the key states. Other techniques for tracking voter attitudes over time
may be evaluated during the planning phase in 1971.
The wave studies were supplemented by nationwide daily telephone surveys
during the last six weeks of the campaign. Four-day updates based on the
1000 telephone samples flowed into campaign headquarters to reflect instant
reactions. These telephone surveys could be the concluding series of the
12-20 "instant research" surveys mentioned earlier.
Battleground States
In the battleground states, we will be particularly interested in identify-
ing and communicating with the ambivalent voters. The Citizens Committee
is evaluating the use of census data and past voting patterns to locate im-
portant concentrations of these voters. A highly targeted polling program
might then be used to supplement Domestic Council findings on the issues
-3-
and attitudes that will most strongly determine their votes. Those findings
would be the basis for campaign issue strategy as well as individual contacts
through mail, telephone or personal visits by local campaign workers. Var-
iations on this technique have been used effectively in several state elec-
tions, notably Reagan in 1970 in San Francisco County, with DMI as the vendor.
Within the next few weeks, a specific proposal will be made to test the con-
cept in Delaware, in conjunction with the RNC. Delaware was chosen because
it is small but contains representative urban, suburban and rural areas.
That test, if approved, would identify the ambivalent voters, using past
voting data, detailed by county or precinct, and early Fourth County (demo-
graphic) data from the 1970 census. A baseline opinion survey in several
selected presincts would determine vater attitudes toward the President and
toward public issues. Half of the precincts would be held as control groups.
In the other half, through various forms of direct communication, an effort
will be made to create attitudes more favorable to the Administration. A
subsequent poll would evaluate how successful the efforts had been. All of
this experience would be extremely useful in drawing up detailed operating
plans for the campaign.
Recommendation
Concentrate the polling responsibility for the key states in the Citizens
for the Re-election of the President. This would include the November 1971
and May 1972 issues polls, the wave studies and the final six week daily
telephone surveys. The Citizens Committee would have a polling consultant
by October 1, in time to participate in the design of the November survey.
Initially the consultant would report to Magruder/Flanigan, but eventually he
would report to the Campaign Strategy Committee. The White House could,
or course, use the consultant independently of the Citizens Committee for
control of the "instant research" aspect, but could feed the non-Presidential
trend material to the Strategy Committee
Approve
Disapprove
Comments
June 21, 1971
MEMORANDUM FOR:
FOLLOW-UP
FROM:
L. HIGBY
Follow-up in checking with Rearden over at Labor
to see whether Haldemans need to file social security
and income tax for Verda.
June 23, 1971
MEMORANDUM FOR H.R. HALDEMAN
FROM :
L. HIGBY
Chuck Colson called to report that the
Harris Poll shows the following:
Positive
Negative
50
48
47
50
Lase April
46
53
Early April
41
56
March
Harris indicated he will write it as the
Presidents best since last October.
He also indicated that the Muskie-Nixon horserace
will show Nixon ahead, although he does not have
these figures yet.
MR
LH:pm
June 23, 1971
MEMORANDUM FOR:
JOHN N. MITCHELL
H. R. HALDEMAN
FROM:
JEB MAGRUDER
L. HIGBY
SUBJECT:
Polling -- '72 Campaign
While activities are taking place on several fronts
with regard to polling in the '72 Campaign, it is
clear to us that no complete and comprehensive program
is yet underway. Basically today, four separate or
somewhat detached polling operations are in existence:
1. The White House -- The White House has been
conducting polling for the last two years for
the President and has stockpiled a significant
amount of information primarily from telephone
polls but also from some field polls. In
addition, it has been talking to Dave Derge and
Opinion Research Corporation about possible
polling plans for 1972 -- both plans have now
been submitted. While they update slightly the
'68 plan, they basically recommended the
activities we had during that time.
2. Domestic Council -- The Domestic Council is
now starting to do polling on its own on Domestic
Issues. It did a Domestic Issues poll two months
ago and is nearing completion of a final draft
for a second poll on Family problems.
3. The Republican National Committee -- The
National Committee has been exploring several
polling alternatives and research proposals.
Somewhat in conjunction with the Citizen's
Committee it is currently conducting a forty
thousand dollar study in Delaware. In addition,
at the request of the White House it worked with
Dave Derge on a vendor's survey that determined
the five most suitable pollsters for the '72
Campaign.
4. Citizen's Committee -- While it has
directly sponsored no polls, it has joined with
the RNC at looking at the potential results of
the Delaware Study as a basis for proposing some
new pelling techniques for '72.
It is clear to us the first priority or need with regard
to setting up our '72 polling operation is to establish
some mechanism that can function as a focal point and
clearing house for all polling operations now going on
and as a respository for additional information that will
be coming in probably independently from key states, etc.,
as we approach the Campaign.
It is our understanding that in discussions between
Mr. Haldeman and the Attorney General -- general agreement
has been reached that a three-man polling strategy board
should be set up consisting of Haldeman, Mitchell and
Planigan. We recommend that this group be instituted
immediately and that under it be established a working
group (a modified version of the task force) to under-
take the necessary tasks of controlmand coordination
of all the various things that are being done and to
produce an agreed upon plan for '72.
The working group would be Chaired by Peter Flanigan
and have as its members Bob Marik and Jeb Magruder of
the Citizen's Committee, Ed Harper, Ken Cole of the
Domestic Council, Gordon Strachan and Larry Higby of
the White House, and Ed Debelt of the RNC. This group
would be charged with doing the following things in the
order listed below:
a. Coordinate all polling activities
now and in the future.
b. Develop a preliminary polling plan
for 1972.
C. Select a pollster.
a. Devise an overall polling plan based
on the selection of a final pollster,
that includes coordinating the various
elements of polling available.
e. Select a consultant.
f. Decide whether or not a simulation
project is worth pursuing for 1972.
This group would work at coordinating all polling
activities currently underway and contribute where
feasible to the formulation of any future polls. It
would be clearly understood, however, that distribution
of any results, including distribution to the group,
would be determined by the President or the Strategy
Committee.
DISCUSSION:
As mentioned, a basic polling plan has already been
devised through consultation with Dave Derge and Tom
Benham of ORC, but there are several approaches and
pollsters that still should be explored before any
final decisions are reached.
In addition, the Citizen's Committee is in the process
of developing a concept of key state polling with the
idea of reaching on an individual basis, exclusively
the "ambivalent" voter and the Republican voter determining
his preference and reaching him through direct mail,
precinct work, etc. Each of the major firms that would
be asked to participate in bidding for our polling contract
would be asked to explore the basic plans presented and
determine whether or not it is cost-effective to pursue
this concept.
As a by product of discussions with individual
pollsters and the eventual final selection of a
pollster, we will have talked to a number of
independent operators as well as polling firms.
This should give us a fair sampling of the field
and enable us to select a consultant or polling
staff man for 1972.
SIMULATION:
While very such in everybody's mind is still a
questionable practice according to explanations
we have received so far, therefore, high on the
list of priorities of the working group would be
to determine through consultation with various
experts and professionals whether or not simulation
can be a profitable undertaking for the '72 Campaign.
ACTION STEPS:
In order for this activity to get underway immediately,
the working group should be convened this week with
Peter Flanigan as Chairman. Agreement will need to
be obtained for this from the Attorney General, H. R.
Haldeman, John Ehrlichman and Tom Evans or Bob Dole at
the RNC. As soon as the group is set up it should
undertake the following tasks:
1. Determine a basic polling plan.
2. Interview top five vendors as determined
by recent RHC/Derge Vender survey of all large
firms in the country.
3. During the process of interviewing pollsters
and reviewing proposals, try to
a. Select a consultant
b. Explore thoroughly and prepare a
recommendation simulation.
4. Draw up a final polling plan recommendation
using all coordinated resources available from
the White House, Domestic Council, RNC and
Citizen's Committee and costs to meet this plan.
5. Continue to review all polls before they
are done to make sure that they meet if possible,
parts of the plan as outlined.
RECONMENDATION:
That you approve the concept as outlined in this
report and that we proceed immediately to initiate
those action steps as outlined.
Approve
Disapprove
L. Chron
June 17, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
LARRY HIGBY
SUBJECT:
Alabama/Indiana Polls
Attached are revised suggested questionnaires for state
wide polls in Alabama and Indiana. Additional emphasis
has been put on state wide issues in each case. These
questionnaires include suggestions by ORC, Dave Derge,
and Harry Dent.
You raised the question of the price for these polls
versus the number of questions on each poll, as compared
to the price for national telephone polls. In response
to this, ORC has offered the following explanation:
There are ten (10) questions, including trial heats,
for state wide surveys because of ORC telephone line
limitations. In nationwide surveys, all the lines
that ORC has available may be used and the longer
interview (15 questions) is possible while still
meeting the deadline of a 2 day interview.
The price for a ten (10) question state wide survey
of 500 interviews is between $3,500 and $4,000.
Slight increases or decreases in the number of
questions has no effect on that cost.
In summation, the optimum number of questions for a
state wide 2 day poll or a nationwide 1 day poll is
ten (10) questions. The optimum number for a 2 day
nationwide poll is fifteen (15) questions.
LH:1m
SUGGESTED QUESTIONS FOR ALABAMA
1. Do you approve or disapprove of the way Richard Nixon
is handling his job as President?
2. Do you approve or disapprove of the way Spiro Agnew is
handling his job as Vice President?
3. How would you rate the job George Wallace is doing as
Governor of Alabama - excellent, good, fair, or poor?
4. Has George Wallace done anything about the Supreme
Court's bussing decision?
5. Between Richard Nixon and George Wallace, who can you
count on to minimize bussing?
6. Is the Supreme Court or Richard Nixon responsible for
the desegregation decision?
7. Do you believe President Nixon has handled the race
question correctly?
8. Have President Nixon's Supreme Court appointments been
helpful to the South?
9. Aside from the War, what do you think is the most important
problem facing this country today?
10. Trial Heats - with and without Wallace:
Muskie, Kennedy, Humphrey, Jackson
11. Most people believe that if George Wallace was a
candidate for President of the United States in 1972 he
would have little chance of being elected, yet you indicated
you would vote for him. Why is that?
ALTERNATE QUESTIONS FOR ALABAMA
1. Do you believe George Wallace should run for President?
2. If Richard Nixon were the Republican candidate for President,
and if George Wallace ran as a third party candidate, would
Hubert Humphrey have a better chance to be elected?
3. Why does Wallace continue to run for President if he
has no chance of winning?
4. What are some of the things you like the most about
Governor Wallace?
5. If the election for Governor of Alabama were being
held today, would you vote for George Wallace if he
were one of the candidates?
6. In general, do you approve or disapprove of Governor
Wallace's position on Civil Rights?
-3-
7. If a candidate for President of the United States
was supported by Governor Wallace, would you be more likely
to vote for him, more likely to vote against him, or wouldn't
it make any difference?
8. Which one of these two statements is the better
description of Governor Wallace - he is opposed to equal
rights for all people regardless of race, or he is opposed
to the federal government interfering in the affairs of
a state?
9. Favorability - Wallace, Bayh, Nixon, Kennedy
SUGGESTED QUESTIONS FOR INDIANA
1. Do you approve or disapprove of the way Richard Nixon
is handling his job as President?
2. Do you approve or disapprove of the way Spiro Agnew is
handling his job as Vice President?
3. Do you approve or disapprove of the President's farm
program?
4. Do you believe the Indiana Republican Party has served
Indiana well?
5. llas Governor Whitcomb helped or hurt the Republican
Party in Indiana?
6. Do you approve or disapprove of the way Whitcomb is
handling his job as Governor?
7. Which party would best serve the interests of Indiana 20
Democrats or Rephblicans?
8. If a candidate for President of the United States
was supported by Governor Wallace, would you be more likely
to vote for him, more likely to vote against him, or wouldn't
it make any difference?
9. Favorability - Nixon, Kennedy, Wallace, Bayh, Muskie, Jackson
-2-
10. Trial Heats - with and without Wallace:
Bayh, Muskie, Humphrey, Kennedy
11. Most people believe that if George Wallace was a
candidate for President of the United States in 1972 he
would have little chance of being elected, yet you indicated
you would vote for him. Why is that?
ALTERNATE QUESTIONS FOR INDIANA
1. Do you believe Senator Birch Bayh should run for President?
2. Why does George Wallace of Alabama continue to run for
President if he has no chance of winning?
3. To which of these two should government policy give the
highest priority - ending the Vietnam War or fighting
unemployment?
4. Do you believe President Nixon is too Republican Party
oriented?
5. Do you approve or disapprove of the way Dick Lugar is
handling his job as Mayor of Indianapolis?
6. Do you approve or disapprove of the way the Republican
Party has handled the government of Indiana?
-3-
7. How would you rate the job George Wallace is doing as
Governor of Alabama - excellent, good, fair, or poor?
8. What are some of the things you like the most about
Governor Wallace?
9. If the election for Governor of Alabama were being
held today, would you vote for George Wallace if he
were one of the candidates?
10. In general, do you approve or disapprove of Governor
Wallace's position on Civil Rights?
11. Which one of these two statements is the better des-
cription of Governor Wallace - he is opposed to equal rights
for all people regardless of race, or he is opposed to the
federal government interfering in the affairs of a state?
June 14, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
LARRY HIGBY
Mr. Reardon at the Labor Department called me to inform
me of the following with regard to Berta.
The certification has been approved and will be sent to
you.
A copy of the certification will be sent to Tijuana and
an additional copy to the State Department. Mr. Reardon
has called people at both places to make sure that they
understand the situation with regard to this matter.
Berta will be eligible for her visa in August. You will
be notified when this occurs exactly and then Berta will
have to go to Tijuana and return under the appropriate
certification. This works out well with our other travel
plans for this period I would think.
LH:1m
June 3, 1971
MEMORANDUM FOR H.R. HALDEMAN
FROM :
L. HIGBY
SUBJECT :
Cabin Assignments at Camp David for Weekend
I need your approval on the following cabin assignments
for Camp David this weekend.
Mr. and Mrs. Haldeman
Sycamore
Ann and Susie
Walnut
Peter and Gregg
Hawthorn
Approve
Disapprove
Note changes
/pm
sp
June 2, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
LARRY HIGBY
SUBJECT:
Alabama/Indiana Polls
You requested that we do state polls for Indiana and Alabama
that we could release. After reviewing various methods in
our discussion last weekend, we settled on having ORC conduct
the survey. They will run between $3,500 and $4,000 each
for 500 interviews.
Since we are doing the national poll this weekend (Saturday
and Sunday), ORC would either like to do these polls
Thursday and Friday of this week or wait until next week.
I would recommend that we do them this week and get them out
of the way.
Attached are questionnaires for your approval.
LH:1m
Document source description
This file contains:
Memorandum for Action written by Higby mandating a call to Buchanan RE: an upcoming speech by the vice president. 1 pg. [Subject: Domestic Policy] [Memo], 6/23/1971
From Higby to Buchanan RE: Home Testing Institute political polls. 1 pg. [Subject: Campaign] [Memo], 6/3/1971
From Higby to Donald Bowman RE: sending UCLA materials to Haldeman. 1 pg. [Subject: Personal] [Letter], 6/3/1971
From Higby to Chapin RE: RN's mother's farm in Indiana. 1 pg. [Subject: Personal] [Memo], 6/25/1971
From Higby and his wife to Cole RE: a letter wishing for Cole's quick recovery. The letter is addressed to the Bethesda Hospital in Maryland. 1 pg. [Subject: White House Staff] [Letter], 6/21/1971
From Higby to Flanigan RE: a draft memorandum to be sent to Haldeman and the Attorney General. 1 pg. [Subject: White House Staff] [Memo], 6/28/1971
Copy of a memo from Magruder and Higby to Haldeman and the Attorney General RE: political polls for the 1972 campaign. Handwritten notes on original added by unknown. 3 pgs. [Subject: Campaign] [Memo], 6/8/1971
From Higby to "Follow-Up" RE: the Haldemans' income tax. 1 pg. [Subject: Personal] [Memo], 6/21/1971
From Higby to Haldeman RE: a recent Harris Poll. 1 pg. [Subject: Campaign] [Memo], 6/23/1971
From Higby and Magruder to Mitchell and Haldeman RE: polling in the election of 1972. 5 pgs. [Subject: Campaign] [Memo], 6/23/1971
From Strachan and Higby to Haldeman RE: political polls in Alabama and Indiana. 7 pgs. [Subject: Campaign] [Memo], 6/17/1971
From Higby to Haldeman RE: call from Reardon at the Labor Department involving "Berta." 1 pg. [Subject: Personal] [Memo], 6/14/1971
From Higby to Haldeman RE: cabin assignments for a weekend at Camp David. 1 pg. [Subject: White House Staff] [Memo], 6/3/1971
From Higby to Haldmean RE: follow-up on the plan to hold statewide polls in Alabama and Indiana. 1 pg. [Subject: Campaign] [Memo], 6/2/1971
Page data
- Page
- 1
- Source index
- 0
- Type
- document
- Media ID
- 176e6a656e2cd08d
- Size
- unknown
Document data
- ID
- 26145357
- Core
- doc
- Type
- document
DTO data
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"description": "This file contains:\n\nMemorandum for Action written by Higby mandating a call to Buchanan RE: an upcoming speech by the vice president. 1 pg. [Subject: Domestic Policy] [Memo], 6/23/1971\n\nFrom Higby to Buchanan RE: Home Testing Institute political polls. 1 pg. [Subject: Campaign] [Memo], 6/3/1971\n\nFrom Higby to Donald Bowman RE: sending UCLA materials to Haldeman. 1 pg. [Subject: Personal] [Letter], 6/3/1971\n\nFrom Higby to Chapin RE: RN's mother's farm in Indiana. 1 pg. [Subject: Personal] [Memo], 6/25/1971\n\nFrom Higby and his wife to Cole RE: a letter wishing for Cole's quick recovery. The letter is addressed to the Bethesda Hospital in Maryland. 1 pg. [Subject: White House Staff] [Letter], 6/21/1971\n\nFrom Higby to Flanigan RE: a draft memorandum to be sent to Haldeman and the Attorney General. 1 pg. [Subject: White House Staff] [Memo], 6/28/1971\n\nCopy of a memo from Magruder and Higby to Haldeman and the Attorney General RE: political polls for the 1972 campaign. Handwritten notes on original added by unknown. 3 pgs. [Subject: Campaign] [Memo], 6/8/1971\n\nFrom Higby to \"Follow-Up\" RE: the Haldemans' income tax. 1 pg. [Subject: Personal] [Memo], 6/21/1971\n\nFrom Higby to Haldeman RE: a recent Harris Poll. 1 pg. [Subject: Campaign] [Memo], 6/23/1971\n\nFrom Higby and Magruder to Mitchell and Haldeman RE: polling in the election of 1972. 5 pgs. [Subject: Campaign] [Memo], 6/23/1971\n\nFrom Strachan and Higby to Haldeman RE: political polls in Alabama and Indiana. 7 pgs. [Subject: Campaign] [Memo], 6/17/1971\n\nFrom Higby to Haldeman RE: call from Reardon at the Labor Department involving \"Berta.\" 1 pg. [Subject: Personal] [Memo], 6/14/1971\n\nFrom Higby to Haldeman RE: cabin assignments for a weekend at Camp David. 1 pg. [Subject: White House Staff] [Memo], 6/3/1971\n\nFrom Higby to Haldmean RE: follow-up on the plan to hold statewide polls in Alabama and Indiana. 1 pg. [Subject: Campaign] [Memo], 6/2/1971",
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"description": "This file contains:\n\nMemorandum for Action written by Higby mandating a call to Buchanan RE: an upcoming speech by the vice president. 1 pg. [Subject: Domestic Policy] [Memo], 6/23/1971\n\nFrom Higby to Buchanan RE: Home Testing Institute political polls. 1 pg. [Subject: Campaign] [Memo], 6/3/1971\n\nFrom Higby to Donald Bowman RE: sending UCLA materials to Haldeman. 1 pg. [Subject: Personal] [Letter], 6/3/1971\n\nFrom Higby to Chapin RE: RN's mother's farm in Indiana. 1 pg. [Subject: Personal] [Memo], 6/25/1971\n\nFrom Higby and his wife to Cole RE: a letter wishing for Cole's quick recovery. The letter is addressed to the Bethesda Hospital in Maryland. 1 pg. [Subject: White House Staff] [Letter], 6/21/1971\n\nFrom Higby to Flanigan RE: a draft memorandum to be sent to Haldeman and the Attorney General. 1 pg. [Subject: White House Staff] [Memo], 6/28/1971\n\nCopy of a memo from Magruder and Higby to Haldeman and the Attorney General RE: political polls for the 1972 campaign. Handwritten notes on original added by unknown. 3 pgs. [Subject: Campaign] [Memo], 6/8/1971\n\nFrom Higby to \"Follow-Up\" RE: the Haldemans' income tax. 1 pg. [Subject: Personal] [Memo], 6/21/1971\n\nFrom Higby to Haldeman RE: a recent Harris Poll. 1 pg. [Subject: Campaign] [Memo], 6/23/1971\n\nFrom Higby and Magruder to Mitchell and Haldeman RE: polling in the election of 1972. 5 pgs. [Subject: Campaign] [Memo], 6/23/1971\n\nFrom Strachan and Higby to Haldeman RE: political polls in Alabama and Indiana. 7 pgs. [Subject: Campaign] [Memo], 6/17/1971\n\nFrom Higby to Haldeman RE: call from Reardon at the Labor Department involving \"Berta.\" 1 pg. [Subject: Personal] [Memo], 6/14/1971\n\nFrom Higby to Haldeman RE: cabin assignments for a weekend at Camp David. 1 pg. [Subject: White House Staff] [Memo], 6/3/1971\n\nFrom Higby to Haldmean RE: follow-up on the plan to hold statewide polls in Alabama and Indiana. 1 pg. [Subject: Campaign] [Memo], 6/2/1971",
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"ocrText": "Richard Nixon Presidential Library\nContested Materials Collection\nFolder List\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n9\n6\n6/23/1971\nDomestic Policy\nMemo\n\"Memorandum for Action\" written by Higby\nmandating a call to Buchanan RE: an\nupcoming speech by the vice president. 1 pg.\n9\n6\n6/3/1971\nCampaign\nMemo\nFrom Higby to Buchanan RE: Home Testing\nInstitute political polls. 1 pg.\n9\n6\n6/3/1971\nPersonal\nLetter\nFrom Higby to Donald Bowman RE: sending\nUCLA materials to Haldeman. 1 pg.\n9\n6\n6/25/1971\nPersonal\nMemo\nFrom Higby to Chapin RE: RN's mother's\nfarm in Indiana. 1 pg.\nFriday, July 23, 2010\nPage 1 of 3\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n9\n6\n6/21/1971\nWhite House Staff\nLetter\nFrom Higby and his wife to Cole RE: a letter\nwishing for Cole's quick recovery. The letter\nis addressed to the Bethesda Hospital in\nMaryland. 1 pg.\n9\n6\n6/28/1971\nWhite House Staff\nMemo\nFrom Higby to Flanigan RE: a draft\nmemorandum to be sent to Haldeman and the\nAttorney General. 1 pg.\n9\n6\n6/8/1971\nCampaign\nMemo\nCopy of a memo from Magruder and Higby\nto Haldeman and the Attorney General RE:\npolitical polls for the 1972 campaign.\nHandwritten notes on original added by\nunknown. 3 pgs.\n9\n6\n6/21/1971\nPersonal\nMemo\nFrom Higby to \"Follow-Up\" RE: the\nHaldemans' income tax. 1 pg.\n9\n6\n6/23/1971\nCampaign\nMemo\nFrom Higby to Haldeman RE: a recent Harris\nPoll. 1 pg.\nFriday, July 23, 2010\nPage 2 of 3\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n9\n6\n6/23/1971\nCampaign\nMemo\nFrom Higby and Magruder to Mitchell and\nHaldeman RE: polling in the election of\n1972. 5 pgs.\n9\n6\n6/17/1971\nCampaign\nMemo\nFrom Strachan and Higby to Haldeman RE:\npolitical polls in Alabama and Indiana. 7 pgs.\n9\n6\n6/14/1971\nPersonal\nMemo\nFrom Higby to Haldeman RE: call from\nReardon at the Labor Department involving\n\"Berta.\" 1 pg.\n9\n6\n6/3/1971\nWhite House Staff\nMemo\nFrom Higby to Haldeman RE: cabin\nassignments for a weekend at Camp David. 1\npg.\n9\n6\n6/2/1971\nCampaign\nMemo\nFrom Higby to Haldmean RE: follow-up on\nthe plan to hold statewide polls in Alabama\nand Indiana. 1 pg.\nFriday, July 23, 2010\nPage 3 of 3\nMEMORANDUM FOR ACTION\nCall Buchanan and give him the 75% and 74% figures\nand ask him to work up something for the Vice\nPresident regarding these two questions. The Vice\nPresident and the President discussed the results\nof these two questions and the Vice President should\nuse them in a speech he is giving to the YRs on\nFriday.\nLH\nJune 23, 1971\nLH:kb\nJune 3, 1971\nMEMORANDUM FOR:\nMR. BUCHANAN\nFROM:\nLARRY HIGBY\nSUBJECT:\nHome Testing Institute\nPolitical Polls\nYou forwarded the summary of the Home Testing Institute Poll\nwhich showed substantial erosion of 1968 Nixon voters. This\npoll was Home Testing Institutes first political poll and\nits results should be considered in light of the following:\n1) Home Testing Institute has 100,000 panel members\nwho respond to mail requests for analysis of\nproducts. The selection of the panel members\naims at a representative cross section, but\ndifficulties develop in acquiring people who\nare motivated and at reachable addresses;\n2) Panel members are located in cities in order\nto have access to products to be tested;\n3) The questions themselves are faulty because\nno alternatives are offered.\nTrue, all of these points are procedural but are useful in\ndetermining the weight to be given the conclusions. However,\nassure our influence in their political polling, the contacts\nat the Home Testing Institute will be increased.\nGS:elr\nChron\nJune 3, 1971\nDear Don:\nThanks for your note of May 26. It would be\nmost helpful if you could see that copies of the\nUCLA materials are sent to Bob at his office -\nWest Wing, White House.\nMany thanks and best personal regards.\nSincerely,\nLawrence M. Higby\nAdministrative Assistant\nto H.R. Haldeman\nMr. Donald M. Bowman\nUCLA Alumni and\nDevelopment Center\n405 Hilgard Avenue\nLos Angeles, California\n90024\nLH:pm\nMonely\nJune 25, 1971\nMEMORANDUM FOR:\nDWIGHT CHAPIN\nFROM:\nL. HIGBY\nBob indicated that he probably already mentioned\nthis to you, but in case it is not underway, he\nneeds the details and the report with regard to\nthe President's Mother's farm in Indiana.\nApparently the Governer is considering buying\nit, but the President would like to purchase it,\nif possible. We need to know the whole situation\nsurrounding the farm; is it possible to purchase\nit, how big is it, what would the cost be, etc.\nWill you please check this out and get a report\ninto Bob by Monday.\nThank you.\nLH: kb\nX\nJune 21, 1971\nDear Ken:\nI know you have a pressure job, but this is\nridiculous. Dolores'and my thoughts are with\nyou. Get well quick.\nLarry and Dolores\nMr. Kenneth Cole\nBethesda Hospital\nBethesda, Maryland\n(Please charge to 229-0680 Lawrence M. Higby's home\ntelephone number.)\nLH:kb\nJune 28, 1971\nADMINISTRATIVELY CONFIDENTIAL\nMEMORANDUM FOR:\nPETER FLANIGAN\nFROM:\nL. HIGBY\nSUBJECT:\nDraft Memorandum to the\nAttorney General and\nH. R. Haldeman\nRegarding the draft memorandum to the Attorney\nGeneral and Haldeman that Jeb Magruder has\napparently given you a copy of -- This is just\na note to let you know that I do not concur in\nthe recommendation as indicated on page 3. To\nthe contrary. I agree completely with you that\nnow is not the time to move the polling opera-\ntion under the Citizen's Committee.\nPlease let the record show that this is the\ncase.\nThank you.\nLH: kb\nDETERMINED TO BE AN\nADMINISTRATIVE\nsom\nDRAFT\nBy\n6-102\na\nJune 8, 1971\nany and you should - and an cruits. TI of for\nMEMORANDUM FOR: THE ATTORNEY GENERAL\nH. R. HALDEMAN\nFROM:\nJEB S. MAGRUDER\nLARRY HIGBY\nno The\nSUBJECT:\nPOLLING PLAN\nConsiderable attention is currently being devoted to planning for\nin the 1972 campaign. The White House survey activities will very soon\nbegin to point to the campaign, the Citizens Committee has established a\nknow\nplanning group, several vendors and consultants have submitted proposals,\nand the need for a sound, well-coordinated program has been recognized by\nshould\nall parties concerned.\n,\nor\nAt the present time, Mr. Haldeman and his staff conduct polls for Presi-\nand\ndential strategy and the Domestic Council conducts polls for issue strat-\negy. It will be mandatory for a successful campaign that pertinent infor-\nsamp\nmation from all sources be made available to appropriate parts of the cam-\npaign organization on a need-to-know basis.\nPike\nCurrent Proposals\nIn November, Dr. David Derge submitted a comprehensive plan (Tab A). It\nhas not been updated since that time. Peter Flanigan, Jeb Magruder and\nBob Marik of the planning group had arranged to meet with Derge last week,\nbut that was delayed by the tragic death of his wife.\nRecently, Benham of ORC submitted detailed suggestions on target state and\nissue polling (Tab B). The proposals thus far lean toward the basic research\nplan of 1968. Some variations are offered on the \"wave studies\" (updated\nlarge field interviews), the \"Instant Research\" capability, and issue stu-\ndies. The current ORC-telephone system for \"Instant Research\" could be\naltered slightly to fit campaign trends and still be able to deliver the\ninformation required. The Citizens Committee planning group will seek to\ndevelop other alternatives as well, SO that advances in the state-of-the-art\nsince 1968 will not be ignored in the final decision process.\nA preliminary survey has been completed to identify the six most qualified\npolling vendors for use in the 1972 campaign (Tab C). Comprehensive proposals\nwill be solicited from each of the six, both to identify alternative polling\ntechniques and to have a sound basis for making the final selection.\n-2-\nDomestic Council Issue Studies\nThe Domestic Council's current Issue Study will be completed by the first\nweek in June. The data will be able to be analyzed by geographical region\nand urban/suburban/rural populations, but it will not be divisible into\ntarget states. As we move closer to the campaign year, it will be increas-\ningly important to have a data base and trend information by target state.\nAccording to Ken Cole, two and perhaps three more in-depth studies are\nplanned. These could be tuned to correspond with the Derge and Benham rec-\nommendations (November 1971, and May 1972). We would suggest that the\nNovember study cover the same basic areas that the current study is exam-\nining, to assure adequate trend information, but be designed to allow inter-\npretation by target states. Additional issues that develop this summer and\nfall could also be included. The thrust of the May study, however, should\nbe to particularly emphasize the key issues and swing voters in the battle-\nground states. This information would be developed from the previous two\nstudies. The latter two studies would then become the benchmarks to set\nguidelines for the campaign.\nSurvey of National Attitudes\nA separate recommendation has been submitted concerning a national survey to\ndetermine the basic attitudes and concerns of the voting public. If approved,\nthe survey would be completed by September 1, 1971, and would provide the\nbasic assumptions for formulating campaign strategy.\nTrends of Voter Attitudes\nThe wave studies could be done as they were in 1968. The theory was that\nafter field interviewing a large initial sample, certain individuals would\nbe re-interviewed in a three wave series to assess the effect of state-\nments and actions during the campaign. These wave studies concentrated on\nthe key states. Other techniques for tracking voter attitudes over time\nmay be evaluated during the planning phase in 1971.\nThe wave studies were supplemented by nationwide daily telephone surveys\nduring the last six weeks of the campaign. Four-day updates based on the\n1000 telephone samples flowed into campaign headquarters to reflect instant\nreactions. These telephone surveys could be the concluding series of the\n12-20 \"instant research\" surveys mentioned earlier.\nBattleground States\nIn the battleground states, we will be particularly interested in identify-\ning and communicating with the ambivalent voters. The Citizens Committee\nis evaluating the use of census data and past voting patterns to locate im-\nportant concentrations of these voters. A highly targeted polling program\nmight then be used to supplement Domestic Council findings on the issues\n-3-\nand attitudes that will most strongly determine their votes. Those findings\nwould be the basis for campaign issue strategy as well as individual contacts\nthrough mail, telephone or personal visits by local campaign workers. Var-\niations on this technique have been used effectively in several state elec-\ntions, notably Reagan in 1970 in San Francisco County, with DMI as the vendor.\nWithin the next few weeks, a specific proposal will be made to test the con-\ncept in Delaware, in conjunction with the RNC. Delaware was chosen because\nit is small but contains representative urban, suburban and rural areas.\nThat test, if approved, would identify the ambivalent voters, using past\nvoting data, detailed by county or precinct, and early Fourth County (demo-\ngraphic) data from the 1970 census. A baseline opinion survey in several\nselected presincts would determine vater attitudes toward the President and\ntoward public issues. Half of the precincts would be held as control groups.\nIn the other half, through various forms of direct communication, an effort\nwill be made to create attitudes more favorable to the Administration. A\nsubsequent poll would evaluate how successful the efforts had been. All of\nthis experience would be extremely useful in drawing up detailed operating\nplans for the campaign.\nRecommendation\nConcentrate the polling responsibility for the key states in the Citizens\nfor the Re-election of the President. This would include the November 1971\nand May 1972 issues polls, the wave studies and the final six week daily\ntelephone surveys. The Citizens Committee would have a polling consultant\nby October 1, in time to participate in the design of the November survey.\nInitially the consultant would report to Magruder/Flanigan, but eventually he\nwould report to the Campaign Strategy Committee. The White House could,\nor course, use the consultant independently of the Citizens Committee for\ncontrol of the \"instant research\" aspect, but could feed the non-Presidential\ntrend material to the Strategy Committee\nApprove\nDisapprove\nComments\nJune 21, 1971\nMEMORANDUM FOR:\nFOLLOW-UP\nFROM:\nL. HIGBY\nFollow-up in checking with Rearden over at Labor\nto see whether Haldemans need to file social security\nand income tax for Verda.\nJune 23, 1971\nMEMORANDUM FOR H.R. HALDEMAN\nFROM :\nL. HIGBY\nChuck Colson called to report that the\nHarris Poll shows the following:\nPositive\nNegative\n50\n48\n47\n50\nLase April\n46\n53\nEarly April\n41\n56\nMarch\nHarris indicated he will write it as the\nPresidents best since last October.\nHe also indicated that the Muskie-Nixon horserace\nwill show Nixon ahead, although he does not have\nthese figures yet.\nMR\nLH:pm\nJune 23, 1971\nMEMORANDUM FOR:\nJOHN N. MITCHELL\nH. R. HALDEMAN\nFROM:\nJEB MAGRUDER\nL. HIGBY\nSUBJECT:\nPolling -- '72 Campaign\nWhile activities are taking place on several fronts\nwith regard to polling in the '72 Campaign, it is\nclear to us that no complete and comprehensive program\nis yet underway. Basically today, four separate or\nsomewhat detached polling operations are in existence:\n1. The White House -- The White House has been\nconducting polling for the last two years for\nthe President and has stockpiled a significant\namount of information primarily from telephone\npolls but also from some field polls. In\naddition, it has been talking to Dave Derge and\nOpinion Research Corporation about possible\npolling plans for 1972 -- both plans have now\nbeen submitted. While they update slightly the\n'68 plan, they basically recommended the\nactivities we had during that time.\n2. Domestic Council -- The Domestic Council is\nnow starting to do polling on its own on Domestic\nIssues. It did a Domestic Issues poll two months\nago and is nearing completion of a final draft\nfor a second poll on Family problems.\n3. The Republican National Committee -- The\nNational Committee has been exploring several\npolling alternatives and research proposals.\nSomewhat in conjunction with the Citizen's\nCommittee it is currently conducting a forty\nthousand dollar study in Delaware. In addition,\nat the request of the White House it worked with\nDave Derge on a vendor's survey that determined\nthe five most suitable pollsters for the '72\nCampaign.\n4. Citizen's Committee -- While it has\ndirectly sponsored no polls, it has joined with\nthe RNC at looking at the potential results of\nthe Delaware Study as a basis for proposing some\nnew pelling techniques for '72.\nIt is clear to us the first priority or need with regard\nto setting up our '72 polling operation is to establish\nsome mechanism that can function as a focal point and\nclearing house for all polling operations now going on\nand as a respository for additional information that will\nbe coming in probably independently from key states, etc.,\nas we approach the Campaign.\nIt is our understanding that in discussions between\nMr. Haldeman and the Attorney General -- general agreement\nhas been reached that a three-man polling strategy board\nshould be set up consisting of Haldeman, Mitchell and\nPlanigan. We recommend that this group be instituted\nimmediately and that under it be established a working\ngroup (a modified version of the task force) to under-\ntake the necessary tasks of controlmand coordination\nof all the various things that are being done and to\nproduce an agreed upon plan for '72.\nThe working group would be Chaired by Peter Flanigan\nand have as its members Bob Marik and Jeb Magruder of\nthe Citizen's Committee, Ed Harper, Ken Cole of the\nDomestic Council, Gordon Strachan and Larry Higby of\nthe White House, and Ed Debelt of the RNC. This group\nwould be charged with doing the following things in the\norder listed below:\na. Coordinate all polling activities\nnow and in the future.\nb. Develop a preliminary polling plan\nfor 1972.\nC. Select a pollster.\na. Devise an overall polling plan based\non the selection of a final pollster,\nthat includes coordinating the various\nelements of polling available.\ne. Select a consultant.\nf. Decide whether or not a simulation\nproject is worth pursuing for 1972.\nThis group would work at coordinating all polling\nactivities currently underway and contribute where\nfeasible to the formulation of any future polls. It\nwould be clearly understood, however, that distribution\nof any results, including distribution to the group,\nwould be determined by the President or the Strategy\nCommittee.\nDISCUSSION:\nAs mentioned, a basic polling plan has already been\ndevised through consultation with Dave Derge and Tom\nBenham of ORC, but there are several approaches and\npollsters that still should be explored before any\nfinal decisions are reached.\nIn addition, the Citizen's Committee is in the process\nof developing a concept of key state polling with the\nidea of reaching on an individual basis, exclusively\nthe \"ambivalent\" voter and the Republican voter determining\nhis preference and reaching him through direct mail,\nprecinct work, etc. Each of the major firms that would\nbe asked to participate in bidding for our polling contract\nwould be asked to explore the basic plans presented and\ndetermine whether or not it is cost-effective to pursue\nthis concept.\nAs a by product of discussions with individual\npollsters and the eventual final selection of a\npollster, we will have talked to a number of\nindependent operators as well as polling firms.\nThis should give us a fair sampling of the field\nand enable us to select a consultant or polling\nstaff man for 1972.\nSIMULATION:\nWhile very such in everybody's mind is still a\nquestionable practice according to explanations\nwe have received so far, therefore, high on the\nlist of priorities of the working group would be\nto determine through consultation with various\nexperts and professionals whether or not simulation\ncan be a profitable undertaking for the '72 Campaign.\nACTION STEPS:\nIn order for this activity to get underway immediately,\nthe working group should be convened this week with\nPeter Flanigan as Chairman. Agreement will need to\nbe obtained for this from the Attorney General, H. R.\nHaldeman, John Ehrlichman and Tom Evans or Bob Dole at\nthe RNC. As soon as the group is set up it should\nundertake the following tasks:\n1. Determine a basic polling plan.\n2. Interview top five vendors as determined\nby recent RHC/Derge Vender survey of all large\nfirms in the country.\n3. During the process of interviewing pollsters\nand reviewing proposals, try to\na. Select a consultant\nb. Explore thoroughly and prepare a\nrecommendation simulation.\n4. Draw up a final polling plan recommendation\nusing all coordinated resources available from\nthe White House, Domestic Council, RNC and\nCitizen's Committee and costs to meet this plan.\n5. Continue to review all polls before they\nare done to make sure that they meet if possible,\nparts of the plan as outlined.\nRECONMENDATION:\nThat you approve the concept as outlined in this\nreport and that we proceed immediately to initiate\nthose action steps as outlined.\nApprove\nDisapprove\nL. Chron\nJune 17, 1971\nMEMORANDUM FOR:\nH.R. HALDEMAN\nFROM:\nGORDON STRACHAN\nLARRY HIGBY\nSUBJECT:\nAlabama/Indiana Polls\nAttached are revised suggested questionnaires for state\nwide polls in Alabama and Indiana. Additional emphasis\nhas been put on state wide issues in each case. These\nquestionnaires include suggestions by ORC, Dave Derge,\nand Harry Dent.\nYou raised the question of the price for these polls\nversus the number of questions on each poll, as compared\nto the price for national telephone polls. In response\nto this, ORC has offered the following explanation:\nThere are ten (10) questions, including trial heats,\nfor state wide surveys because of ORC telephone line\nlimitations. In nationwide surveys, all the lines\nthat ORC has available may be used and the longer\ninterview (15 questions) is possible while still\nmeeting the deadline of a 2 day interview.\nThe price for a ten (10) question state wide survey\nof 500 interviews is between $3,500 and $4,000.\nSlight increases or decreases in the number of\nquestions has no effect on that cost.\nIn summation, the optimum number of questions for a\nstate wide 2 day poll or a nationwide 1 day poll is\nten (10) questions. The optimum number for a 2 day\nnationwide poll is fifteen (15) questions.\nLH:1m\nSUGGESTED QUESTIONS FOR ALABAMA\n1. Do you approve or disapprove of the way Richard Nixon\nis handling his job as President?\n2. Do you approve or disapprove of the way Spiro Agnew is\nhandling his job as Vice President?\n3. How would you rate the job George Wallace is doing as\nGovernor of Alabama - excellent, good, fair, or poor?\n4. Has George Wallace done anything about the Supreme\nCourt's bussing decision?\n5. Between Richard Nixon and George Wallace, who can you\ncount on to minimize bussing?\n6. Is the Supreme Court or Richard Nixon responsible for\nthe desegregation decision?\n7. Do you believe President Nixon has handled the race\nquestion correctly?\n8. Have President Nixon's Supreme Court appointments been\nhelpful to the South?\n9. Aside from the War, what do you think is the most important\nproblem facing this country today?\n10. Trial Heats - with and without Wallace:\nMuskie, Kennedy, Humphrey, Jackson\n11. Most people believe that if George Wallace was a\ncandidate for President of the United States in 1972 he\nwould have little chance of being elected, yet you indicated\nyou would vote for him. Why is that?\nALTERNATE QUESTIONS FOR ALABAMA\n1. Do you believe George Wallace should run for President?\n2. If Richard Nixon were the Republican candidate for President,\nand if George Wallace ran as a third party candidate, would\nHubert Humphrey have a better chance to be elected?\n3. Why does Wallace continue to run for President if he\nhas no chance of winning?\n4. What are some of the things you like the most about\nGovernor Wallace?\n5. If the election for Governor of Alabama were being\nheld today, would you vote for George Wallace if he\nwere one of the candidates?\n6. In general, do you approve or disapprove of Governor\nWallace's position on Civil Rights?\n-3-\n7. If a candidate for President of the United States\nwas supported by Governor Wallace, would you be more likely\nto vote for him, more likely to vote against him, or wouldn't\nit make any difference?\n8. Which one of these two statements is the better\ndescription of Governor Wallace - he is opposed to equal\nrights for all people regardless of race, or he is opposed\nto the federal government interfering in the affairs of\na state?\n9. Favorability - Wallace, Bayh, Nixon, Kennedy\nSUGGESTED QUESTIONS FOR INDIANA\n1. Do you approve or disapprove of the way Richard Nixon\nis handling his job as President?\n2. Do you approve or disapprove of the way Spiro Agnew is\nhandling his job as Vice President?\n3. Do you approve or disapprove of the President's farm\nprogram?\n4. Do you believe the Indiana Republican Party has served\nIndiana well?\n5. llas Governor Whitcomb helped or hurt the Republican\nParty in Indiana?\n6. Do you approve or disapprove of the way Whitcomb is\nhandling his job as Governor?\n7. Which party would best serve the interests of Indiana 20\nDemocrats or Rephblicans?\n8. If a candidate for President of the United States\nwas supported by Governor Wallace, would you be more likely\nto vote for him, more likely to vote against him, or wouldn't\nit make any difference?\n9. Favorability - Nixon, Kennedy, Wallace, Bayh, Muskie, Jackson\n-2-\n10. Trial Heats - with and without Wallace:\nBayh, Muskie, Humphrey, Kennedy\n11. Most people believe that if George Wallace was a\ncandidate for President of the United States in 1972 he\nwould have little chance of being elected, yet you indicated\nyou would vote for him. Why is that?\nALTERNATE QUESTIONS FOR INDIANA\n1. Do you believe Senator Birch Bayh should run for President?\n2. Why does George Wallace of Alabama continue to run for\nPresident if he has no chance of winning?\n3. To which of these two should government policy give the\nhighest priority - ending the Vietnam War or fighting\nunemployment?\n4. Do you believe President Nixon is too Republican Party\noriented?\n5. Do you approve or disapprove of the way Dick Lugar is\nhandling his job as Mayor of Indianapolis?\n6. Do you approve or disapprove of the way the Republican\nParty has handled the government of Indiana?\n-3-\n7. How would you rate the job George Wallace is doing as\nGovernor of Alabama - excellent, good, fair, or poor?\n8. What are some of the things you like the most about\nGovernor Wallace?\n9. If the election for Governor of Alabama were being\nheld today, would you vote for George Wallace if he\nwere one of the candidates?\n10. In general, do you approve or disapprove of Governor\nWallace's position on Civil Rights?\n11. Which one of these two statements is the better des-\ncription of Governor Wallace - he is opposed to equal rights\nfor all people regardless of race, or he is opposed to the\nfederal government interfering in the affairs of a state?\nJune 14, 1971\nMEMORANDUM FOR:\nH.R. HALDEMAN\nFROM:\nLARRY HIGBY\nMr. Reardon at the Labor Department called me to inform\nme of the following with regard to Berta.\nThe certification has been approved and will be sent to\nyou.\nA copy of the certification will be sent to Tijuana and\nan additional copy to the State Department. Mr. Reardon\nhas called people at both places to make sure that they\nunderstand the situation with regard to this matter.\nBerta will be eligible for her visa in August. You will\nbe notified when this occurs exactly and then Berta will\nhave to go to Tijuana and return under the appropriate\ncertification. This works out well with our other travel\nplans for this period I would think.\nLH:1m\nJune 3, 1971\nMEMORANDUM FOR H.R. HALDEMAN\nFROM :\nL. HIGBY\nSUBJECT :\nCabin Assignments at Camp David for Weekend\nI need your approval on the following cabin assignments\nfor Camp David this weekend.\nMr. and Mrs. Haldeman\nSycamore\nAnn and Susie\nWalnut\nPeter and Gregg\nHawthorn\nApprove\nDisapprove\nNote changes\n/pm\nsp\nJune 2, 1971\nMEMORANDUM FOR:\nH.R. HALDEMAN\nFROM:\nLARRY HIGBY\nSUBJECT:\nAlabama/Indiana Polls\nYou requested that we do state polls for Indiana and Alabama\nthat we could release. After reviewing various methods in\nour discussion last weekend, we settled on having ORC conduct\nthe survey. They will run between $3,500 and $4,000 each\nfor 500 interviews.\nSince we are doing the national poll this weekend (Saturday\nand Sunday), ORC would either like to do these polls\nThursday and Friday of this week or wait until next week.\nI would recommend that we do them this week and get them out\nof the way.\nAttached are questionnaires for your approval.\nLH:1m"
}