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This file contains:
From Higby to Kehrli RE: note of thanks to Pat O'Hara for his gift to Mrs. Haldeman. 1 pg. [Subject: Personal] [Memo], 6/17/1971
From Higby to Kehrli RE: Haldeman's plans for a "Connally Dollar." 1 pg. [Subject: White House Staff] [Memo], 6/7/1971
From Higby and Magruder to Mitchell and Haldeman RE: polling in the 1972 campaign. 5 pgs. [Subject: Campaign] [Memo], 6/23/1971
Marked-up memorandum from Magruder and Higby to Mitchell and Haldeman RE: polling in the election of 1972. This version seems to be an earlier draft, given the corrective nature of the many notes to the document. 5 pgs. [Subject: Campaign] [Memo], no date
Page of notes, possibly generated by Higby, relating to a group to monitor and contribute to the use of polls in the 1972 campaign. Recipient unknown. 1 pg. [Subject: Campaign] [Other Document], no date
Memorandum recommending that Magruder and Higby's report be approved. Author and recipient unknown. 1 pg. [Subject: Campaign] [Memo], no date
From Higby to Malek RE: Haldeman's desire to find a co-chairman, possibly for the Republican Party, in California. 1 pg. [Subject: Campaign] [Memo], 6/14/1971
From Higby to McKee RE: Haldeman's request for information on his life insurance and social security requirements. 1 pg. [Subject: Personal] [Memo], 6/1/1971
From Higby to Strachan RE: residence in California. 1 pg. [Subject: Personal] [Memo], 6/28/1971
From Higby to Mike Scofield RE: Scofield's recent letter. 1 pg. [Subject: Personal] [Letter], 6/26/1971
From Higby to Strachan RE: Chapin's RNC film. Handwritten corrective notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 6/17/1971
From Higby to Strachan RE: brochure that was being put together for Haldeman. 1 pg. [Subject: Campaign] [Memo], 6/8/1971
From Higby to Strachan RE: analysis of the Democratic hopefuls for the presidential nomination as of summer 1971. 1 pg. [Subject: Campaign] [Memo], 6/8/1971
From Higby to Strachan RE: developing questions for polls to be held in Alabama and Indiana. 1 pg. [Subject: Campaign] [Memo], 6/7/1971
From Higby to Strachan RE: sending a finance brochure to Haldeman. 1 pg. [Subject: White House Staff] [Memo], 6/4/1971
From Higby to Strachan RE: Haldeman's desire to concoct a state-by-state plan for the 1972 campaign. 1 pg. [Subject: Campaign] [Memo], 6/2/1971
From Higby to Strachan RE: major points taken away from a meeting with Benham. 1 pg. [Subject: Campaign] [Memo], 6/2/1971
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Document identity
localId
26145359
label
WHSF: Contested, 9-7
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145359
sourceUrl
contentType
document
title
WHSF: Contested, 9-7
description
This file contains:
From Higby to Kehrli RE: note of thanks to Pat O'Hara for his gift to Mrs. Haldeman. 1 pg. [Subject: Personal] [Memo], 6/17/1971
From Higby to Kehrli RE: Haldeman's plans for a "Connally Dollar." 1 pg. [Subject: White House Staff] [Memo], 6/7/1971
From Higby and Magruder to Mitchell and Haldeman RE: polling in the 1972 campaign. 5 pgs. [Subject: Campaign] [Memo], 6/23/1971
Marked-up memorandum from Magruder and Higby to Mitchell and Haldeman RE: polling in the election of 1972. This version seems to be an earlier draft, given the corrective nature of the many notes to the document. 5 pgs. [Subject: Campaign] [Memo], no date
Page of notes, possibly generated by Higby, relating to a group to monitor and contribute to the use of polls in the 1972 campaign. Recipient unknown. 1 pg. [Subject: Campaign] [Other Document], no date
Memorandum recommending that Magruder and Higby's report be approved. Author and recipient unknown. 1 pg. [Subject: Campaign] [Memo], no date
From Higby to Malek RE: Haldeman's desire to find a co-chairman, possibly for the Republican Party, in California. 1 pg. [Subject: Campaign] [Memo], 6/14/1971
From Higby to McKee RE: Haldeman's request for information on his life insurance and social security requirements. 1 pg. [Subject: Personal] [Memo], 6/1/1971
From Higby to Strachan RE: residence in California. 1 pg. [Subject: Personal] [Memo], 6/28/1971
From Higby to Mike Scofield RE: Scofield's recent letter. 1 pg. [Subject: Personal] [Letter], 6/26/1971
From Higby to Strachan RE: Chapin's RNC film. Handwritten corrective notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 6/17/1971
From Higby to Strachan RE: brochure that was being put together for Haldeman. 1 pg. [Subject: Campaign] [Memo], 6/8/1971
From Higby to Strachan RE: analysis of the Democratic hopefuls for the presidential nomination as of summer 1971. 1 pg. [Subject: Campaign] [Memo], 6/8/1971
From Higby to Strachan RE: developing questions for polls to be held in Alabama and Indiana. 1 pg. [Subject: Campaign] [Memo], 6/7/1971
From Higby to Strachan RE: sending a finance brochure to Haldeman. 1 pg. [Subject: White House Staff] [Memo], 6/4/1971
From Higby to Strachan RE: Haldeman's desire to concoct a state-by-state plan for the 1972 campaign. 1 pg. [Subject: Campaign] [Memo], 6/2/1971
From Higby to Strachan RE: major points taken away from a meeting with Benham. 1 pg. [Subject: Campaign] [Memo], 6/2/1971
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
7
6/17/1971
Personal
Memo
From Higby to Kehrli RE: note of thanks to
Pat O'Hara for his gift to Mrs. Haldeman. 1
pg.
9
7
6/7/1971
White House Staff
Memo
From Higby to Kehrli RE: Haldeman's plans
for a "Connally Dollar." 1 pg.
9
7
6/23/1971
Campaign
Memo
From Higby and Magruder to Mitchell and
Haldeman RE: polling in the 1972 campaign.
5 pgs.
9
7
Campaign
Memo
Marked-up memorandum from Magruder
and Higby to Mitchell and Haldeman RE:
polling in the election of 1972. This version
seems to be an earlier draft, given the
corrective nature of the many notes to the
document. 5 pgs.
Friday, July 23, 2010
Page 1 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
7
Campaign
Other Document
Page of notes, possibly generated by Higby,
relating to a group to monitor and contribute
to the use of polls in the 1972 campaign.
Recipient unknown. 1 pg.
9
7
Campaign
Memo
Memorandum recommending that Magruder
and Higby's report be approved. Author and
recipient unknown. 1 pg.
9
7
6/14/1971
Campaign
Memo
From Higby to Malek RE: Haldeman's desire
to find a co-chairman, possibly for the
Republican Party, in California. 1 pg.
9
7
6/1/1971
Personal
Memo
From Higby to McKee RE: Haldeman's
request for information on his life insurance
and social security requirements. 1 pg.
9
7
6/28/1971
Personal
Memo
From Higby to Strachan RE: residence in
California. 1 pg.
Friday, July 23, 2010
Page 2 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
7
6/26/1971
Personal
Letter
From Higby to Mike Scofield RE: Scofield's
recent letter. 1 pg.
9
7
6/17/1971
Campaign
Memo
From Higby to Strachan RE: Chapin's RNC
film. Handwritten corrective notes added by
unknown. 1 pg.
9
7
6/8/1971
Campaign
Memo
From Higby to Strachan RE: brochure that
was being put together for Haldeman. 1 pg.
9
7
6/8/1971
Campaign
Memo
From Higby to Strachan RE: analysis of the
Democratic hopefuls for the presidential
nomination as of summer 1971. 1 pg.
9
7
6/7/1971
Campaign
Memo
From Higby to Strachan RE: developing
questions for polls to be held in Alabama and
Indiana. 1 pg.
Friday, July 23, 2010
Page 3 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
7
6/4/1971
White House Staff
Memo
From Higby to Strachan RE: sending a
finance brochure to Haldeman. 1 pg.
9
7
6/2/1971
Campaign
Memo
From Higby to Strachan RE: Haldeman's
desire to concoct a state-by-state plan for the
1972 campaign. 1 pg.
9
7
6/2/1971
Campaign
Memo
From Higby to Strachan RE: major points
taken away from a meeting with Benham. 1
pg.
Friday, July 23, 2010
Page 4 of 4
June 17, 1971
MEMORANDUM FOR:
BRUCE KEHRLI
FROM:
LARRY HIGBY
Bruce, please make sure that someone prepares a thank you
note for Pat O'Hara for getting the additional piece of
silver for Mrs. Haldeman's set from Ireland. We shouldn't
mention what specifically happened, just thank her very
much for getting the piece.
Thank you.
LH:1m
June 7, 1971
MEMORANDUM FOR:
BRUCE KEHRLI
FROM:
LARRY HIGBY
Haldeman wants the "Connally Dollar" that he gets placed
in a lucite block with slightly larger deminsions than the
dollar itself all the way around and about 1/2 to 3/4 of an
inch thick, whatever the standard lucite thickness is.
Thank you.
LH:1m
June 23, 1971
MEMORANDUM FOR:
JOHN N. MITCHELL
H. R. HALDEMAN
FROM:
JEB MAGRUDER
L. HIGBY
SUBJECT:
Polling -- '72 Campaign
While activities are taking place on several fronts
with regard to polling in the '72 Campaign, it is
clear to us that no complete and comprehensive program
is yet underway. Basically today, four separate or
somewhat detached polling operations are in existence:
1. The White House -- The White House has been
conducting polling for the last two years for
the President and has stockpiled a significant
amount of information primarily from telephone
polls but also from some field polls. In
addition, it has been talking to Dave Derge and
Opinion Research Corporation about possible
polling plans for 1972 -- both plans have now
been submitted. While they update slightly the
'68 plan, they basically recommended the
activities we had during that time.
2. Domestic Council -- The Domestic Council is
now starting to do polling on its own on Domestic
Issues. It did a Domestic Issues poll two months
ago and is nearing completion of a final draft
for a second poll on Family problems.
3. The Republican National Committee -- The
National Committee has been exploring several
polling alternatives and research proposals.
Somewhat in conjunction with the Citizen's
Committee it is currently conducting a forty
thousand dollar study in Delaware. In addition,
at the request of the White House it worked with
Dave Derge on a vendor's survey that determined
the five most suitable pollsters for the '72
Campaign.
4. Citizen's Committee -- While it has
directly sponsored no polls, it has joined with
the RNC at looking at the potential results of
the Delaware Study as a basis for proposing some
new polling techniques for '72.
It is clear to us the first priority or need with regard
to setting up our '72 polling operation is to establish
some mechanism that can function as a focal point and
clearing house for all polling operations now going on
and as a respository for additional information that will
be coming in probably independently from key states, etc.,
as we approach the Campaign.
It is our understanding that in discussions between
Mr. Haldeman and the Attorney General -- general agreement
has been reached that a three-man polling strategy board
should be set up consisting of Haldeman, Mitchell and
Flanigan. We recommend that this group be instituted
immediately and that under it be established a working
group (a modified version of the task force) to under-
take the necessary tasks of controinand coordination
of all the various things that are being done and to
produce an agreed upon plan for '72.
The working group would be Chaired by Peter Flanigan
and have as its members Bob Marik and Jeb Magruder of
the Citizen's Committee, Ed Harper, Ken Cole of the
Domestic Council, Gordon Strachan and Larry Higby of
the White House, and Ed Debolt of the RNC. This group
would be charged with doing the following things in the
order listed below:
a. Coordinate all polling activities
now and in the future.
b. Develop a preliminary polling plan
for 1972.
C. Select a pollster.
d. Devise an overall polling plan based
on the selection of a final pollster,
that includes coordinating the various
elements of polling available.
e. Select a consultant.
f. Decide whether or not a simulation
project is worth pursuing for 1972.
This group would work at coordinating all polling
activities currently underway and contribute where
feasible to the formulation of any future polls. It
would be clearly understood, however, that distribution
of any results, including distribution to the group,
would be determined by the President or the Strategy
Committee.
DISCUSSION:
As mentioned, a basic polling plan has already been
devised through consultation with Dave Derge and Tom
Benham of ORC, but there are several approaches and
pollsters that still should be explored before any
final decisions are reached.
In addition, the Citizen's Committee is in the process
of developing a concept of key state polling with the
idea of reaching on an individual basis, exclusively
the "ambivalent" voter and the Republican voter determining
his preference and reaching him through direct mail,
precinct work, etc. Each of the major firms that would
be asked to participate in bidding for our polling contract
would be asked to explore the basic plans presented and
determine whether or not it is cost-effective to pursue
this concept.
As a by product of discussions with individual
pollsters and the eventual final selection of a
pollster, we will have talked to a number of
independent operators as well as polling firms.
This should give us a fair sampling of the field
and enable us to select a consultant or polling
staff man for 1972.
SIMULATION:
While very much in everybody's mind is still a
questionable practice according to explanations
we have received so far; therefore, high on the
list of priorities of the working group would be
to determine through consultation with various
experts and professionals whether or not simulation
can be a profitable undertaking for the '72 Campaign.
ACTION STEPS:
In order for this activity to get underway immediately,
the working group should be convened this week with
Peter Flanigan as Chairman. Agreement will need to
be obtained for this from the Attorney General, H. R.
Haldeman, John Ehrlichman and Tom Evans or Bob Dole at
the RNC. As soon as the group is set up it should
undertake the following tasks:
1. Determine a basic polling plan.
2. Interview top five vendors as determined
by recent RNC/Derge Vendor survey of all large
firms in the country.
3. During the process of interviewing pollsters
and reviewing proposals, try to
a. Select a consultant
b. Explore thoroughly and prepare a
recommendation simulation.
4. Draw up a final polling plan recommendation
using all coordinated resources available from
the White House, Domestic Council, RNC and
Citizen's Committee and costs to meet this plan.
5. Continue to review all polls before they
are done to make sure that they meet if possible,
parts of the plan as outlined.
RECOMMENDATION:
That you approve the concept as outlined in this
report and that we proceed immediately to initiate
those action steps as outlined.
Approve
Disapprove
Memoto: four HRHalden Matchell.
D From F T get L. Higly Magruder
POLLING MEMORANDUM
Subject be addressed Polling eventually - 72 Canage John
to Mitchell and Bob Haldeman)
While activities are taking place on several fronts with regard
to polling in the '72 Campaign, it is clear to us that no
complete and comprehensive program is yet underway. Basically
today, four separate or somewhat detached polling operations
are in existence:
1. The White House -- The White House of course has
been conducting polling for the last two years for
a
the President and has stockpiled the significant
amount of information primarily from telephone polls for
well on field Polls
In addition, it has been talking to Dave Derge and
and Opinion Research Corporation about possible polling
plands for 1972 -- both plans have now been adwikked submitted.
and while they updates slightly are 68 plan phy lonically fall basically in nto
the (
that
pattern the activitier we and dury that time.
2. Domestic Council -- the Domestic Council is now starting
on
to do polling on its own based primarily around Domestic
Issues. Cit did a Domestic Issues poll two months ago and
and is nearing completion a second poll on Domestic
for drif
Family problems.
3. The Republican National Committee -- The National
Committee has been exploring several polling alternatives
elnaddition at the request of
the Home tworhed upDave
2
that determined the 5 most
Derge on a vender survey
suitable pollsten feither "68 Campaign.
and reserach proposals. Somewhat in conjunction with the
conducting
Citizen's Committee and is currently perferming a 40 thousand
dollar study in Delaware
has
4. Citizen's Committee -- While it XX directly sponsored
no polls it has joined si with the RNC at looking at the
potential results of the Delaware es tudy on a bean for proposing
some new polling technique for 72.
It is clear to us the first priority or need with regard to
setting up our '72 polling operation is to establish some
mechanism that can function as a focal point and clearing
house for all polling plans and polling operations now going
on and as a resiporatory repository additional information that will
be coming in probably independently from key states, etc. as
we approach the Campaign.
It is our understanding that in discussions between Mr. Haldemaw
and the Attorney General - general agreement has been reached
that a three man polling stragtegy board should be set up
Attomy Human,
consisting of Mr. Haldeman , the 10 and Peter Flanigan. We
recommend that this group be instituted immediately and that
under it *he be established a working group (a modified version
of the task force) to to immodiately undertake the necessary tasks
of control and XXX coordination of all the various things that
are being ACON/ done and to produce an agreed upon plan for '72.
the
working group would be chaired by Peter Flanigan and have
3
as its members Bob Marik and Jeb Magruder of the Citizen's
Committee , Ed Harper, Ken Cole Has Gordon Strachan, and
Dometic Comt
Debelt of the RNC.
Larry Higby of the White House on This group would be
charged with doing the following things in the order
listed below:
a Coordente a palling all polling activities now and in the future
b. Develop a preliminary polling plan for 1972
e. Select a polster
A.
Devised an overall polling plan based on
the selection of a final polster, that includes
coordinating the various elements of polling
available.
of
Selects a consultant
Chi
ni
decides whether or not a stimulation project
A
is worth pursuing for 1972.
Some
Discussion:
A basic polling plan has already been devised through
consultation with Dave Derge and Tom Benham of ORC, but
there are several approach avenues and polsters that still should
lycon explored
be explored before any *** final decisions are reached.
Whaxx
In addition, the Citizen's Committee is in the process
of developing a concept of Key state polling with the idea
exclusively the
of *********** reaching on an individual basis. They "ambilivant"
fitheRepubli roler
votero Each one of the major firms that are asked to participate
4
bidding forour polling contract should be asked to explore
the basic plans presented and determine whether or not it
is cost-effective to pursue wexhx this the plans we have outlined
or some alternate proposals.
As a £ results of discussion with individual polsters and
the final selection of a polster, we will have talked to
a number of independent operators as well as polling firms.
This should give us a fair sampling of the field and enable
us to select a consultant or indeed polling staff man for
1972.
The subject of St imulation: while very much in everybody's
exploration
mind is seenade still a questionable practice accordingA to
we have done so far; therefore, high on the list of priorities
of the working group would be to determined through consultation
with Dexgex various experts and professionals whether or not
stimulation can be a profitable undertaking for the '72
Campaign.
ACTION STEPS:
In order for this activity to get underway immediately the
working group should be convened this week with Peter Flanigan
as Chairman. Agreement will need to be obtained for this from
the AG, HRH, John Ehrlichman and Tom Evans or Bob Dole at the
RNC. As soon as the group is set up it should undertake the
5
following tasks:
1. Determine a basic polling plan
2. Interview top five vendors as determined by
XXXXX recent RNC/Derge Vendor survey of all large
firms in the country.
3. During the process of interviewing polsters
in reviewing proposals, try to
a. Select a consultant
prepare a reccon detion
b. reading
Explore and stimulation draw some conclusione
on
signature
4. Examine in detail sepaeately the question of
4. stimulation Drawapa final polling all
Drop plan using coordinator resourses
available for of the White House bmestic Council, RNC
and costs to meatthiplen
and Citizen's Committee, in meeting polling objectives-
5. Continue to review all polls before they are done
to make sure that they meet if possible, parts of the
plan as outlined.
charact A.
The his group would work at CO adinate all
polling activites currently under way and share
Jany future polls It would be clearly underwood
contribute where fearible to the formulation
defending distribution to the group, would be
havend that distribution of any results, would
by the President Gthe Strategy committee.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
Racommendation
The concept on outlined
That you approved
preport the
and that we proced unmediately
to minlate there action tem steps for
report or a
approve
Disapprout
Commite
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
CONFIDENTIAL
6-102
COM IDENTIAL
By 3-23-82
June 14, 1971
MEMORANDUM FOR:
FRED MALEK
FROM:
LARRY HIGBY
Bob wants you to work on finding the young aggressive man
who can be our co-chairman for the state of California.
He must, of necessity, be of Northern California.
Will you please get a list of candidates back in to him.
Thank you.
LH:1m
June 1, 1971
MEMORANDUM FOR:
PAT MCKEE
FROM:
L. HIGBY
Two areas that Bob wants checked out are:
1. His social security status and what the basic
requirements for social security are.
Now there are four basic requirements for social
security in the eligable part. He wants to know
what they are, then he would like to know what his
status is regarding social security. He says that
all you have to do is ask social security and they
do a computer printout of what your social security
status is, how many quarters you have earned, etc.
He doesn't want a long involved report, but a good,
quick summary. If there is some little pamphlet
available in addition to the computer printout, he
would like that.
2. Also, he would like to know what his status is
with regard to federal life insurance. Does he have
a policy or a certificate? And, once again, what is
the basic information with regard to the federal life
insurance and who is the beneficiary in the case of
his policy, etc.?
Will you please check these two items out.
LH:1m
June 28, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
SUBJECT:
Maintaining Residence
in California
A small favor -- I'd like you to look into (in your
spare time, if you could) the question of my maintaining
my residence in California.
I have never registered to vote or voted in any elections
here, although I have paid some income tax the last couple
of years here and haven't paid any income tax in California.
Is there any way I can either:
1. Continue my residency in California at my parents
or some other place, or
2. Reestablish my residence in California?
Thank you.
LH:kb
June 26, 1971
Schron
Dear Mike:
Thank you for your letter, which I have
just received. It was certainly a pleasant
surprise.
It appears that the last few years have
been very eventful for you. I am sure you
are looking forward to getting back to
UCLA to complete your M.B.A.
I was very sorry to hear that Dick Bowler
had passed away, but glad to know that
Lucille is doing fine.
Thank you once again for your letter and
best of luck.
Sincerely,
Lawrence Mead Higby
Mr. Mike Scofield
Box 1479
Frederick
Maryland 21701
LH:1m:LH:kb
June 17, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
LARRY HIGBY
SUBJECT:
RNC Film
Dwight dropped off his RNC film problem here yesterday,
saying that it should be sent down to you before it goes
into Haldeman. I would like to make a couple of comments:
I. The specific problem here should be handled directly
and quickly. My personal feeling on it is that it
should be handled by you, Bill Carruthers, or Dwight
Chapin directly with the. RNC. Probably Chapin would
be the best in this incidence. However, the real
problem, or the overriding one, is complete control,
or at least control of all major expenditures by the
RNC.
II. Right now, they are in the process of asking several
people to cutback, yet they are out producing a $100,000
film. This is something that I don't understand. I
think you better address yourself to the general and as well
arthe specific in forwarding this material to Bob, or
indicate to him that you plan on proposing a plan on
the general problem.
LH:1m
June 8, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
LARRY HIGBY
Whatever happened on the brochure that was being put
together for Haldeman to take a look at regarding the
Campaign Committee soliciting funds or something like
that?
LH:1m
June 8, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
LARRY HIGBY
If Benham is not already doing so - and I think he is -
we should make sure that he does an analysis of how Kennedy
has picked up strength and Muskie lost it and any other
analysis on Humphrey. As a result of the last several trial
heats, which subgroups is Kennedy picking up in. Are they
traditional Democratic groups or what. Let's make sure that
the thorough analysis of the trial heats is done soon while
it is still meaningful.
LH:1m
June 7, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
LARRY HIGBY
To follow up on our conversation regarding the polls for
Alabama and Indiana, we need to do some creative thinking
here and get some good questions. For example, for Alabama
we might ask what the problems are with bussing or some
other local political problem that we are not even aware of.
For Indiana we might want to probe the areas of measures
on public opinion with regard to the party problem we
have there.
Also, the number of questions versus the amount charged has
come up. What is the maximum amount of questions that we
can ask for the price that we have been quoted? Is it 10
or 15 questions? If so, what is the basis for our price
now? In short, how are they pricing out the questions?
Let's try and have this poll in by Tuesday noon, June 8.
LH:1m
0001
June 4, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
LARRY HIGBY
I assume you will follow up with Magruder in making sure
that Haldeman sees a copy of the finance brochure before
it goes out.
LH:1m
June 2, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
LARRY HIGBY
Obviously, Haldeman is interested in getting going on some
state by state plan. We should move rapidly to put our
final polling plan together so that we have this included.
Also, with regard to youth, Haldeman mentioned that we
should wait until the War is over before doing any youth
survey ourselves, hwwever, we should now be doing some
collection of information on general attitudes of youth.
GS:1m
June 2, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
LARRY HIGBY
Below I have listed the points which I think were covered
in yesterdays meeting with Benham that I feel we should be
following up on:
1. We need to get a complete breakdown of the U.S.
population into our demographics, both on a percentage
and numbers basis;
2. At some future point, we need to start considering
heavying up on special categories on certain questions,
1.e., the possibility of doing a series of war questions
and heavying up on the Jewish vote;
Also, we should be taking a look at the Jewish vote
in terms of cumulative data from all our previous polls
to see what our reading should be there;
3. Benham indicated that he was going to cross break the
surveys on region, population and metropolitan areas with
regard to the approval question to see where we have
dropped;
On page 80, he also was going to consider doing a numbers
rating in addition to the strong and mild approval or
strong and mild disapproval grouping that he did;
4. He also was going to do a breakdown on the shift of
subgroups for the various trial heats that we have
conducted;
5. As standard operating procedure, we should make sure
we include the question with and without Wallace on all
future state surveys; and
6. One area that was not mentioned, but, I think we should
check out is where we stand with regard to collection of
data for our previous surveys and getting it all at ORC.
Also, on other types of data analysis such as the interesting
ones that Benham came up with in yesterdays meeting that we
were not aware of, we should be made aware of them from
Benham.
LH:1m