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This file contains:
From Higby to Ehrlichman, Price, Chapin, Moore, and Colson RE: Haldeman's request that they read an attached item. 1 pg. [Subject: White House Staff] [Memo], 4/13/1972
From Robert M. Teeter to John Mitchell RE: Teeter's ideas for a campaign theme. 3 pgs. [Subject: Campaign] [Memo], 4/12/1972
From Haldeman to "L" requesting that copies of a memo be sent to various White House staffers. 1 pg. [Subject: White House Staff] [Memo], no date
From Robert M. Teeter to John Mitchell RE: Teeter's ideas for a campaign theme. 3 pgs. [Subject: Campaign] [Memo], 4/12/1972
From Higby to Colson RE: McGovern's views on Vietnam. 1 pg. [Subject: Campaign] [Memo], 4/28/1972
From Higby to Colson RE: helping Bruce Herschenshon. Handwritten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Memo], 4/24/1972
From Higby to Cassidy RE: Haldeman's thanks for being invited to a performance of "The Roar of the Greasepaint, the Smell of the Crowd." 1 pg. [Subject: Personal] [Letter], 4/10/1972
From Higby to Colson RE: an attached memo from John Dean. 1 pg. [Subject: White House Staff] [Memo], 4/6/1972
From Dean to Higby RE: contributions of ITT employees to Democratic candidates. 1 pg. [Subject: Campaign] [Memo], 4/4/1972
From Higby to Haldeman RE: Winston Morrow. 1 pg. [Subject: White House Staff] [Memo], 4/5/1972
From Higby to Dean RE: IT&T contributions to Democrats in 1968 and 1972. 1 pg. [Subject: Campaign] [Memo], 4/3/1972
From Higby to Colson RE: Muskie's views on Vietnam. 1 pg. [Subject: Campaign] [Memo], 4/4/1972
Action Memorandum from Haldeman detailing how to exploit Muskie's views on Vietnam. 1 pg. [Subject: Campaign] [Memo], 4/4/1972
From Higby to Colson RE: strategies to use against the Democratic hopefuls for the presidential nomination. 1 pg. [Subject: Campaign] [Memo], 4/3/1972
From Higby to Dean requesting that the inquiry into the ITT contributions to Democratic candidates be sped up. 1 pg. [Subject: Campaign] [Memo], 4/12/1972
From Higby to Dean ordering that an analysis of the contributions of ITT employees to Democratic candidates be completed immediately. 1 pg. [Subject: Campaign] [Memo], 4/3/1972
From Higby to Michael C. Ferguson RE: thanks for Ferguson's help in changing Higby's name. 1 pg. [Subject: Personal] [Letter], 4/26/1972
From Higby to "Follow-Up" RE: asking Haldeman for money for a dinner. 1 pg. [Subject: Personal] [Memo], 4/19/1972
From Higby to "Follow-Up" RE: having Colson look into any connections between the Democrats and big business. 1 pg. [Subject: Campaign] [Memo], 4/17/1972
From Higby to "Follow-Up" RE: making sure that he and Dolores request California absentee ballots. 1 pg. [Subject: Personal] [Memo], 4/12/1972
From Higby to "Follow-Up" RE: a dinner request by Maurice Stans for eight new people to meet with RN. 1 pg. [Subject: White House Staff] [Memo], 4/4/1972
From Higby to Haldeman RE: Bob Ellsworth and William Routh. 1 pg. [Subject: White House Staff] [Memo], 4/17/1972
From Higby to Haldeman RE: Bantam Book Publication's "The President's Trip to China." 2 pgs. [Subject: White House Staff] [Memo], 4/12/1972
From Higby to Haldeman RE: talking points to discuss with Ehrlichman. 1 pg. [Subject: White House Staff] [Memo], 4/13/1972
Talking Paper for John Ehrlichman. 1 pg [Subject: Domestic Policy] [Other Document], no date
From Higby to Haldeman RE: reports on various projects and schedules during the campaign. 1 pg. [Subject: Campaign] [Memo], 4/10/1972
From Higby to Haldeman RE: a television for Haldeman's bedroom. 1 pg. [Subject: Personal] [Memo], 4/5/1972
From Higby to Haldeman RE: John McLaughlin's analysis of the Catholic vote. 1 pg. [Subject: Campaign] [Memo], 4/4/1972
From Higby to Roger H. Howard RE: Howard's association with a law firm. 1 pg. [Subject: Personal] [Letter], 4/4/1972
From Higby to Haldeman RE: recommendatiosn for various meetings. 4 pgs. [Subject: White House Staff] [Memo], 4/3/1972
From Higby to Kehrli asking when the next Hunt race will take place. 1 pg. [Subject: White House Staff] [Memo], 4/26/1972
Scholar Source Context
Document identity
localId
26145387
label
WHSF: Contested, 9-21
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145387
sourceUrl
contentType
document
title
WHSF: Contested, 9-21
description
This file contains:
From Higby to Ehrlichman, Price, Chapin, Moore, and Colson RE: Haldeman's request that they read an attached item. 1 pg. [Subject: White House Staff] [Memo], 4/13/1972
From Robert M. Teeter to John Mitchell RE: Teeter's ideas for a campaign theme. 3 pgs. [Subject: Campaign] [Memo], 4/12/1972
From Haldeman to "L" requesting that copies of a memo be sent to various White House staffers. 1 pg. [Subject: White House Staff] [Memo], no date
From Robert M. Teeter to John Mitchell RE: Teeter's ideas for a campaign theme. 3 pgs. [Subject: Campaign] [Memo], 4/12/1972
From Higby to Colson RE: McGovern's views on Vietnam. 1 pg. [Subject: Campaign] [Memo], 4/28/1972
From Higby to Colson RE: helping Bruce Herschenshon. Handwritten notes added by unknown. 1 pg. [Subject: Domestic Policy] [Memo], 4/24/1972
From Higby to Cassidy RE: Haldeman's thanks for being invited to a performance of "The Roar of the Greasepaint, the Smell of the Crowd." 1 pg. [Subject: Personal] [Letter], 4/10/1972
From Higby to Colson RE: an attached memo from John Dean. 1 pg. [Subject: White House Staff] [Memo], 4/6/1972
From Dean to Higby RE: contributions of ITT employees to Democratic candidates. 1 pg. [Subject: Campaign] [Memo], 4/4/1972
From Higby to Haldeman RE: Winston Morrow. 1 pg. [Subject: White House Staff] [Memo], 4/5/1972
From Higby to Dean RE: IT&T contributions to Democrats in 1968 and 1972. 1 pg. [Subject: Campaign] [Memo], 4/3/1972
From Higby to Colson RE: Muskie's views on Vietnam. 1 pg. [Subject: Campaign] [Memo], 4/4/1972
Action Memorandum from Haldeman detailing how to exploit Muskie's views on Vietnam. 1 pg. [Subject: Campaign] [Memo], 4/4/1972
From Higby to Colson RE: strategies to use against the Democratic hopefuls for the presidential nomination. 1 pg. [Subject: Campaign] [Memo], 4/3/1972
From Higby to Dean requesting that the inquiry into the ITT contributions to Democratic candidates be sped up. 1 pg. [Subject: Campaign] [Memo], 4/12/1972
From Higby to Dean ordering that an analysis of the contributions of ITT employees to Democratic candidates be completed immediately. 1 pg. [Subject: Campaign] [Memo], 4/3/1972
From Higby to Michael C. Ferguson RE: thanks for Ferguson's help in changing Higby's name. 1 pg. [Subject: Personal] [Letter], 4/26/1972
From Higby to "Follow-Up" RE: asking Haldeman for money for a dinner. 1 pg. [Subject: Personal] [Memo], 4/19/1972
From Higby to "Follow-Up" RE: having Colson look into any connections between the Democrats and big business. 1 pg. [Subject: Campaign] [Memo], 4/17/1972
From Higby to "Follow-Up" RE: making sure that he and Dolores request California absentee ballots. 1 pg. [Subject: Personal] [Memo], 4/12/1972
From Higby to "Follow-Up" RE: a dinner request by Maurice Stans for eight new people to meet with RN. 1 pg. [Subject: White House Staff] [Memo], 4/4/1972
From Higby to Haldeman RE: Bob Ellsworth and William Routh. 1 pg. [Subject: White House Staff] [Memo], 4/17/1972
From Higby to Haldeman RE: Bantam Book Publication's "The President's Trip to China." 2 pgs. [Subject: White House Staff] [Memo], 4/12/1972
From Higby to Haldeman RE: talking points to discuss with Ehrlichman. 1 pg. [Subject: White House Staff] [Memo], 4/13/1972
Talking Paper for John Ehrlichman. 1 pg [Subject: Domestic Policy] [Other Document], no date
From Higby to Haldeman RE: reports on various projects and schedules during the campaign. 1 pg. [Subject: Campaign] [Memo], 4/10/1972
From Higby to Haldeman RE: a television for Haldeman's bedroom. 1 pg. [Subject: Personal] [Memo], 4/5/1972
From Higby to Haldeman RE: John McLaughlin's analysis of the Catholic vote. 1 pg. [Subject: Campaign] [Memo], 4/4/1972
From Higby to Roger H. Howard RE: Howard's association with a law firm. 1 pg. [Subject: Personal] [Letter], 4/4/1972
From Higby to Haldeman RE: recommendatiosn for various meetings. 4 pgs. [Subject: White House Staff] [Memo], 4/3/1972
From Higby to Kehrli asking when the next Hunt race will take place. 1 pg. [Subject: White House Staff] [Memo], 4/26/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
21
4/13/1972
White House Staff
Memo
From Higby to Ehrlichman, Price, Chapin,
Moore, and Colson RE: Haldeman's request
that they read an attached item. 1 pg.
9
21
4/12/1972
Campaign
Memo
From Robert M. Teeter to John Mitchell RE:
Teeter's ideas for a campaign theme. 3 pgs.
9
21
White House Staff
Memo
From Haldeman to "L" requesting that copies
of a memo be sent to various White House
staffers. 1 pg.
9
21
4/12/1972
Campaign
Memo
From Robert M. Teeter to John Mitchell RE:
Teeter's ideas for a campaign theme. 3 pgs.
Friday, July 30, 2010
Page 1 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
21
4/28/1972
Campaign
Memo
From Higby to Colson RE: McGovern's
views on Vietnam. 1 pg.
9
21
4/24/1972
Domestic Policy
Memo
From Higby to Colson RE: helping Bruce
Herschenshon. Handwritten notes added by
unknown. 1 pg.
9
21
4/10/1972
Personal
Letter
From Higby to Cassidy RE: Haldeman's
thanks for being invited to a performance of
"The Roar of the Greasepaint, the Smell of
the Crowd." 1 pg.
9
21
4/6/1972
White House Staff
Memo
From Higby to Colson RE: an attached
memo from John Dean. 1 pg.
9
21
4/4/1972
Campaign
Memo
From Dean to Higby RE: contributions of
ITT employees to Democratic candidates. 1
pg.
Friday, July 30, 2010
Page 2 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
21
4/5/1972
White House Staff
Memo
From Higby to Haldeman RE: Winston
Morrow. 1 pg.
9
21
4/3/1972
Campaign
Memo
From Higby to Dean RE: IT&T contributions
to Democrats in 1968 and 1972. 1 pg.
9
21
4/4/1972
Campaign
Memo
From Higby to Colson RE: Muskie's views
on Vietnam. 1 pg.
9
21
4/4/1972
Campaign
Memo
"Action Memorandum" from Haldeman
detailing how to exploit Muskie's views on
Vietnam. 1 pg.
9
21
4/3/1972
Campaign
Memo
From Higby to Colson RE: strategies to use
against the Democratic hopefuls for the
presidential nomination. 1 pg.
Friday, July 30, 2010
Page 3 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
21
4/12/1972
Campaign
Memo
From Higby to Dean requesting that the
inquiry into the ITT contributions to
Democratic candidates be sped up. 1 pg.
9
21
4/3/1972
Campaign
Memo
From Higby to Dean ordering that an
analysis of the contributions of ITT
employees to Democratic candidates be
completed immediately. 1 pg.
9
21
4/26/1972
Personal
Letter
From Higby to Michael C. Ferguson RE:
thanks for Ferguson's help in changing
Higby's name. 1 pg.
9
21
4/19/1972
Personal
Memo
From Higby to "Follow-Up" RE: asking
Haldeman for money for a dinner. 1 pg.
9
21
4/17/1972
Campaign
Memo
From Higby to "Follow-Up" RE: having
Colson look into any connections between
the Democrats and big business. 1 pg.
Friday, July 30, 2010
Page 4 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
21
4/12/1972
Personal
Memo
From Higby to "Follow-Up" RE: making
sure that he and Dolores request California
absentee ballots. 1 pg.
9
21
4/4/1972
White House Staff
Memo
From Higby to "Follow-Up" RE: a dinner
request by Maurice Stans for eight new
people to meet with RN. 1 pg.
9
21
4/17/1972
White House Staff
Memo
From Higby to Haldeman RE: Bob Ellsworth
and William Routh. 1 pg.
9
21
4/12/1972
White House Staff
Memo
From Higby to Haldeman RE: Bantam Book
Publication's "The President's Trip to China."
2 pgs.
9
21
4/13/1972
White House Staff
Memo
From Higby to Haldeman RE: talking points
to discuss with Ehrlichman. 1 pg.
Friday, July 30, 2010
Page 5 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
21
Domestic Policy
Other Document
"Talking Paper" for John Ehrlichman. 1 pg.
9
21
4/10/1972
Campaign
Memo
From Higby to Haldeman RE: reports on
various projects and schedules during the
campaign. 1 pg.
9
21
4/5/1972
Personal
Memo
From Higby to Haldeman RE: a television
for Haldeman's bedroom. 1 pg.
9
21
4/4/1972
Campaign
Memo
From Higby to Haldeman RE: John
McLaughlin's analysis of the Catholic vote. 1
pg.
9
21
4/4/1972
Personal
Letter
From Higby to Roger H. Howard RE:
Howard's association with a law firm. 1 pg.
Friday, July 30, 2010
Page 6 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
9
21
4/3/1972
White House Staff
Memo
From Higby to Haldeman RE:
recommendatiosn for various meetings. 4 pgs.
9
21
4/26/1972
White House Staff
Memo
From Higby to Kehrli asking when the next
Hunt race will take place. 1 pg.
Friday, July 30, 2010
Page 7 of 7
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12065, Section 6-102
By B.Jrpr NARS, Dat 3-25-82
CONFIDENTIAL/EYES ONLY
April 13, 1972
MEMORANDUM FOR:
JOHN EHRLICHMAN
RAY PRICE
DWIGHT CHAPIN
DICK MOORE
CHARLES COLSON
FROM:
LARRY HIGBY G for - -
Bob asks that the attached should be forwarded to you for
your information and plan.
LH:kmt:GS:car
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12065, Section 6-102
By B.grmy NARS Date 3-25-82
1701 PENNSYLVANIA AVENUE. NW
April 12, 1972
WASHINGTON. D C. 20006
(202) 333.0920
EYES ONLY
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
FROM:
ROBERT M. TEETER
SUBJECT:
Campaign Theme
R.M.T.by.barrich
As we begin to focus the campaign exclusively on the general elec-
tion and as the President increases his travel schedule, I think
it important that we develop a central theme or idea for the campaign.
It is important that the President's campaign have one central idea ---
a message that everyone knows by election day to which various state-
ments and actions can be tied. It does not necessarily have to be a
slogan, although one could emerge later. The main point is that the
campaign have a central idea or message that the majority of voters
find attractive and would support.
Based on my analysis of our first wave data and the other research
data I have looked at, I am concerned that the President is viewed
as a tactician without an overall strategy or master plan for the
country. This causes voters to interpret many of his positions and
programs as things done for political expediency or to appease
specific special interest groups rather than as part of an overall
plan to move this country toward a perceivable set of goals or
objectives. A majority of voters do not apparently think the
President has such a master plan. No one seems to know how the
President would like to leave the country after eight years "for his
children and grandchildren."
I think it is imperative for the President and for the campaign to
articulate his master plan to the voters and to show how the President's
positions and programs fit into the plan. This should become the cam-
paign theme --- the idea that ties everything together.
While this is important for every campaign and every President, I
think it is particularly important for this one. It is a relatively
well-accepted fact that he does not have any great personal appeal
and will not be re-elected on the basis of personality or personal
appeal. Moreover, because of the current issue structure and the
type of problems he has had to deal with, I think we would have
trouble trying to fight the campaign on a series of specific issues.
-2-
As an incumbent, the President is always open to the charge that
he should have done more. More importantly, the general attitude
in the country toward government, and politicans is very negative.
If the voters know and understand what the President is trying to
do for the country and how each of his programs are a part of that
plan, it should be easier to gain support for his programs.
Also, the fact that voters are concerned about more issues now than
has been the case in previous campaigns and also because the solu-
tions to many of these problems are complex, it will be difficult
for the President to attract the ticket-splitter on the basis of
specific issues. Rather, he is going to have to appeal to these
swing voters on the basis of a set of well-articulated goals for
the country and further showing that his programs are moving the
country toward these goals, and that he is more capable of leading
the country toward these goals than his opponent.
The essential elements of this theme are what the President believes
to be the destiny of the nation and the element of hope. The
President could do this well. It would be positively received in
the press and it is the type of approach which the public apparently
wants and would favorably receive. The President may find that a
"destiny speech" is the appropriate vehicle to deliver such a theme.
It would allow him to stay on the high road and elevate the level
of the campaign. It would be something he could develop and use
now as President and yet carry into the campaign. It would give
the campaign a common thread with which to tie things together
while giving many of his individual statements and positions a
prospective which they currently lack, yet be general enough so
that the President would not be trapped by events between now and
the election.
By giving the voters the idea that he has a master plan, the President
would go a long way in solving the credibility problem. If the
voters could see his various positions in the context of an overall
strategy the President would be less suspect of being political.
This approach gives the administration more breath and depth by tying
things together such as China, Vietnam, welfare reform, bussing,
economic controls, revenue sharing etc. It would also emphasize
the complexity of the job and give us the benefit of being evaluated
on the record as a whole.
While I recognize that the President should not get into a position
of over promising, and also realizing that anything he says must be
believable, I think his basic theme must restore the element of hope.
I believe our data clearly shows that the people have lost hope that
things can and will get better. More recently, there are indications
that the public is looking for someone to restore this feeling of
hope and optimism which has characteristically been the American
attitude.
-3-
I have the feeling that the President has been very close to this
idea several times when he has talked about the loss of the American
spirit and desire to be number one, but his choice of words has left
him just off the mark. Possibly a slight change of words or emphasis
could make this basic idea catch hold. Also, I have the feeling
that the President has used this approach to defend unpopular posi-
tions in the past, such as the SST. He has left the impression that
we should strive to be number one so that we will be better than
everyone else, not just for the sake of excellence itself. This is
a subtle difference which has occurred in our society in the past
10-20 years.
We have the advantage of time to experiment with this approach over
the next several weeks while the Democrats are involved with the
primaries. The various domestic appearances which the President makes
during the spring and summer present an excellent opportunity to try
to find the combination of words and ideas that catch. Possibly
the President needs a "new" inaugural address to be used on some
occasion when people least expect it, such as during a campus appear-
ance or before ethnics. It may be possible to tie this approach to
the Bicentennial.
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
By Bains NARS, Date 32582
E.O. 12065, Section 6-102
CONFIDENTIAL/EYES ONLY
THE WHITE HOUSE
WASHINGTON
DATE
L
TO:
FROM: BOB HALDEMAN
FYI
PLEASE HANDLE
OTHER:
Cypies E to
Price
C
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
By
Boyrel
E.O. 12035, Section 03-25-82 6-102
1701 PENNSYLVANIA AVENUE. N.W
April 12, 1972
WASHINGTON. D. C. 20006
(202) 333-0920
CONF IDENTIAL/EYES ONLY
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
FROM:
ROBERT M. TEETER
R.M.T.
SUBJECT:
Campaign Theme
As we begin to focus the campaign exclusively on the general elec-
tion and as the President increases his travel schedule, I think
it important that we develop a central theme or idea for the campaign.
It is important that the President's campaign have one central idea --
a message that everyone knows by election day to which various state-
ments and actions can be tied. It does not necessarily have to be a
slogan, although one could emerge later. The main point is that the
campaign have a central idea or message that the majority of voters
find attractive and would support.
Based on my analysis of our first wave data and the other research
data I have looked at, I am concerned that the President is viewed
as a tactician without an overall strategy or master plan for the
country. This causes voters to interpret many of his positions and
programs as things done for political expediency or to appease
specific special interest groups rather than as part of an overall
plan to move this country toward a perceivable set of goals or
objectives. A majority of voters do not apparently think the
President has such a master plan. No one seems to know how the
President would like to leave the country after eight years "for his
children and grandchildren.'
I think it is imperative for the President and for the campaign to
articulate his master plan to the voters and to show how the President's
positions and programs fit into the plan. This should become the cam-
paign theme -- the idea that ties everything together.
While this is important for every campaign and every President, I
think it is particularly important for this one. It is a relatively
well-accepted fact that he does not have any great personal appeal
and will not be re-elected on the basis of personality or personal
appeal. Moreover, because of the current issue structure and the
type of problems he has had to deal with, I think we would have
trouble trying to fight the campaign on a series of specific issues.
-2-
As an incumbent, the President is always open to the charge that
he should have done more. More importantly, the general attitude
in the country toward government, and politicans is very negative.
If the voters know and understand what the President is trying to
do for the country and how each of his programs are a part of that
plan, it should be easier to gain support for his programs.
Also, the fact that voters are concerned about more issues now than
has been the case in previous campaigns and also because the solu-
tions to many of these problems are complex, it will be difficult
for the President to attract the ticket-splitter on the basis of
specific issues. Rather, he is going to have to appeal to these
swing voters on the basis of a set of well-articulated goals for
the country and further showing that his programs are moving the
country toward these goals, and that he is more capable of leading
the country toward these goals than his opponent.
The essential elements of this theme are what the President believes
to be the destiny of the nation and the element of hope. The
President could do this well. It would be positively received in
the press and it is the type of approach which the public apparently
wants and would favorably receive. The President may find that a
"destiny speech" is the appropriate vehicle to deliver such a theme.
It would allow him to stay on the high road and elevate the level
of the campaign. It would be something he could develop and use
now as President and yet carry into the campaign. It would give
the campaign a common thread with which to tie things together
while giving many of his individual statements and positions a
prospective which they currently lack, yet be general enough so
that the President would not be trapped by events between now and
the election.
By giving the voters the idea that he has a master plan, the President
would go a long way in solving the credibility problem. If the
voters could see his various positions in the context of an overall
strategy the President would be less suspect of being political.
This approach gives the administration more breath and depth by tying
things together such as China, Vietnam, welfare reform, bussing,
economic controls, revenue sharing etc. It would also emphasize
the complexity of the job and give us the benefit of being evaluated
on the record as a whole.
While I recognize that the President should not get into a position
of over promising, and also realizing that anything he says must be
believable, I think his basic theme must restore the element of hope.
I believe our data clearly shows that the people have lost hope that
things can and will get better. More recently, there are indications
that the public is looking for someone to restore this feeling of
hope and optimism which has characteristically been the American
attitude.
-3-
I have the feeling that the President has been very close to this
idea several times when he has talked about the loss of the American
spirit and desire to be number one, but his choice of words has left
him just off the mark. Possibly a slight change of words or emphasis
could make this basic idea catch hold. Also, I have the feeling
that the President has used this approach to defend unpopular posi-
tions in the past, such as the SST. He has left the impression that
we should strive to be number one so that we will be better than
everyone else, not just for the sake of excellence itself. This is
a subtle difference which has occurred in our society in the past
10-20 years
We have the advantage of time to experiment with this approach over
the next several weeks while the Democrats are involved with the
primaries. The various domestic appearances which the President makes
during the spring and Summer present an excellent opportunity to try
to find the combination of words and ideas that catch. Possibly
the President needs a "new" inaugural address to be used on some
occasion when people least expect it, such as during a campus appear-
ance or before ethnics. It may be possible to tie this approach to
the Bicentennial.
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.C. 12085, Section-6-10282
CONFIDENTEAL/EYES ONLY
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
HIGH PRIORITY
By B.Joyne NARS, Date 3-25-82
E.O. 12065, Section 6-102
CONFIDENTIAL/EYES ONLY
April 28, 1972
MEMORANDUM FOR :
CHUCK COLSON
FROM :
L. HIGBY
The McGovern statement that was used in the North Vietnamese
news agency release, provides us with a perfect opportunity to
really hit McGovern and say that now there can be no question
that he vise, in fact, aiding and abetting the enemy.
They seemed to question Haldeman's statement when it was put
out, but now perhaps they'll believe the official news agency of
North Vietnam. This is one line we would probably want to use
in really clobbering McGovern on this statement and how he is
tied in with the North Vietnamese.
LH:pm
April 24, 1972
MEMORANDUM FOR:
CHUCK COLSON
FROM:
L. HIGBY
As I discussed with you Saturday on the phone, we should
be making all efforts possible to assist Bruce Herschenshon
into getting scheduled into appropriate forums. He is
particularly big in the movie industry and has had some offers
from Wolper and would be a very good proppect for us to
schedule around the country.
Please contact him directly & see if
we can help him ont.
LH:kb
April 10, 1972
Dear Mr. Cassidy:
Mr. Haldeman asked me to thank you very much
for your letter of March 30 inviting him to attend
the opening of "The Roar of the Greasepaint, the
Smell of the Crowd", Monday evening, April 17
at 7:30 p.m. He is very please to accept your
invitation and asked that if possible, four (4) tickets
be made available to him for this performance.
Thank you for your thoughtfulness.
Sincerely,
Lawrence M. Higby
Administrative Assistant
to H.R. Haldeman
Mr. Frank Cassidy
Executive Producer
American College Theatre Festival
The John F. Kennedy Center for the Performing Arts
Washington, D. C.
LH:KB:kb
April 6, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
MR. CHARLES COLSON
FROM:
L. HIGBY
I received the attached memorandum from John Dean. Bob asked that
we make sure that Winston Morrow's name gets out just like Rohatyn's
did.
Will you please have someone in your office take care of this.
Thank you.
CC: John Dean
LH:kmt
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
April 4, 1972
MEMORANDUM FOR:
LARRY HIGBY
FROM:
JOHN DEAN
SUBJECT:
Political Contributions by ITT Employees
By your memorandum of March 30 you requested a list of all
ITT employees who have contributed to Democratic candidates
and the Democratic Party.
A review of the lists of contributors of $1,000 or more that have
been released to date by Humphrey, McGovern, Muskie and Lindsay
(Jackson has not yet disclosed any names and Wallace's lists are
not available) discloses only two such contributors. Felix G.
Rohatyn gave a well publicized $2, 500 to Muskie's campaign. As
you know, Rohatyn is the director of ITT and partner of Lazard,
Freres and Co. who had the meetings with Kleindienst on the ITT
antitrust cases and who testified at the Senate hearings on this
matter. The other contribution was made by Winston Morrow, Jr.,
Chairman of Avis (an ITT subsidiary), who gave $1,000 to Muskie.
We are still working on your memorandum of April 3 in regard to
the 1968 campaign and any further information that we can discover
on the current campaign.
THE WHITE HOUSE
WASHINGTON
DATE: 4/5/72
TO: H. R. HALDEMAN
FROM: L. HIGBY
Do you want Colson
to get Morrow's None
out ?
1
sure
H
April 3, 1972
FU
ADMINISTRATIVELY CONFIDENTIAL
4/5
MEMORANDUM FOR:
MR. JOHN DEAN
FROM:
L. HIGBY
Will you please put together, immediately, an analysis of the con-
tributors to the Democratic candidates for 1972 and an analysis of
'68 in relationship, particularly to the officers of IT&T and all of
its subsidiaries. We need this as soon as possible. As I under-
stand it, you were originally working out the materials in this area,
but I am not really sure what is happening here. Will you please
give me a call.
LH:kmt
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12065, Section 6-102
April 4, 1972
By Bayne Date 3-25-82
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
MR. CHARLES COLSON
FROM:
L. HIGBY
Muskie should be attacked as a defeatist, saying that we should
not react to the North Vietnamese attack, Senator Tower, for
instance, should hit him on this.
We should not let the Muskies, et al, build the line that we should
just get out of Vietnam. This shows no concern for POWs or for
the protection of the 70, 000 GIs who are still there.
We must point out that the President has the responsibility for
these people and that our continued withdrawal can only go forward
if the South Vietnamese are able to hold. It is totally irresponsible
and defeatist to take any other position.
I need to know, tomorrow by noon, what we are doing on this.
LH:kb
Confidential Eye Only
ACTION MEMORANDUM:
Muskie should be attacked as a defeatist, saying that we
should not react to the North Vietnamese attack.
[senator
Tower, for instance, should hit him on this.
We should not let the Muskies, et al, build the line that we
should just get out of Vietnam. This shows no concern for
POWs or for the protection of the 70, 000 GIs who are still
there.
We must point out that the President has the responsibility
for these people and that our continued withdrawal can only
go forward if the South Vietnamese are able to hold. It is
totally irresponsible and defeatist to take any other position.
HRN:kb
April 4, 1972
April 3, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
MR. CHARLES COLSON
FROM:
L. HIGBY
Bob asked that you make clear to your press talk contacts that on
the Anheuser-Busch deal that came out regarding Humphrey, that
Lyndon Johnson is with Augle Busch in the Bahamas right now and
that maybe there is something the press ought to explore on the
deal in the anti-trust settlement that was made by the Administration
with Anheuser-Busch during the Johnson era.
Also, we should be developing some columns from Democrats pointing
out that there is a grave threat to Kennedy's candidacy and that he will
have a load dropped on him on Chappaquiddick. There should be some
attention focused on this publicly now at this time.
LH:kmt
April 12, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
MR. JOHN DEAN
FROM:
L. HIGBY
Bob has asked again for the '68 contributors, particularly in relation
to the officers of ITT and all its subsidiaries to the Democratic
candidates. When is this project going to be complete?
LH:kmt
April 3, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
MR. JOHN DEAN
FROM:
L. HIGBY
Will you please put together, immediately, an analysis of the con-
tributors to the Democratic candidates for 1972 and an analysis of
'68 in relationship, particularly to the officers of IT&T and all of
its subsidiaries. We need this as soon as possible. As I under-
stand it, you were originally working out the materials in this area,
but I am not really sure what is happening here. Will you please
give me a call.
LH:kmt
April 26, 1972
Dear Mr. Ferguson:
I want to thank you very much for your
assistance during these past few months
in having my name changed. Your efforts
are very much appreciated and If I can
ever be of any help to you here in Washington,
please feel free to call.
Cordially,
Lawrence Mead Higby
Mr. Michael C. Ferguson
Attorney At Law
2000 Center Street, Suite 206
Berkeley, California 94704
bcc: Gordon Strachan
LH:kb
April 19, 1972
MEMORANDUM FOR:
FOLLOW-UP
FROM:
L. HIGBY
Follow-up in two weeks, April 28 asking Haldeman for $19. 00 for
dinner.
April 17, 1972
MEMORANDUM FOR:
FOLLOW-UP
FROM:
L. HIGBY
Folbow-up with Colson on Tuesday on his project with regard
to researching Democratic activities with big business, the
idea of contributors to Hubert, the abti-trust projects in progress
during the Johnson Administration, use of ITT airplanes.
April 12, 1972
MEMORANDUM FOR:
FOLLOW-UP
FROM:
L. HIGBY
Make sure Dolores and I write requesting absentee ballots for
California.
LH:kmt
April 4, 1972
MEMORANDUM FOR:
FOLLOW-UP
FROM:
L. HIGBY
Follow-up at the middle of May with Maurice Stans' request for a
quiet dinner for eight new people in June with the President.
LH:kmt
Q
April 17, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
You received a call today from Bob Ellsworth asking if you
knew anything about a Mr. William Routh who is being
proposed as a member of a foundation of which Ellsworth is
a member. He recalls you mentioning something about the
fact that Routh is not a good man, particularly in connection
with Republican polities in California.
We are having Routh checked out through our apparatus, but
if you know anything you care to advise Ellsworth on, please
let me know.
LH:kb
April 12, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
Status Report on Bantam Book Publication
"The President's Trip to China"
To date, the following items have occurred with regard to the distribution
of the book.
1. A copy of the book was sent by Bantam to each of the
Republican State Chairmen offering them a bulk rate price.
2. Copies have been distributed to top White House Staff.
3. Copies are being sent to the Nixon State Chairmen by
Harry Flemming urging them to make use of this book as
a campaign tool.
4. The "Friends of Richard Nixon", the State Youth
Directors and the Youth Spokesmen are being asked to
distribute the book on campuses and at young voters
gatherings.
5. The "November Group" and Lee Nunn are currently
considering the use of the book in connection with a thumbing
effort aimed at small contributors, e.g. for every five dollar
or ten dollar contribution, the donor would receive a copy of
the book "The President's Trip to China." 11
There has not been much success in getting the Republican National
Committee to help with this effort, but Colson and his office are going
to push very hard here to get cooperation.
2
Bantam Books are more than willing to cooperate in any effort, on
our part, to circulate the book. The book is currently not selling
to well and they will sell them to us at 40 cents each, their cost plus
shipping. The book retails for $1.50.
Obviously, these efforts aren't satisfactory and I have asked Chuck to
hypo this activity considerably. He will have an additional report into
you by Friday, including 15 new ideas, that you have requested, on how
to move the book in the next month in very large quantities.
The man in charge of this project for Colson is Bill Rhatican and I
feel he will do a very good job.
With regard to the other "basic book project", Rhatican is contacting
Abplanalp, Muleahy, and some of our other fat cats who have agreed
to buy books and get them to their businessmen to buy them in quantities
and mail them out to our various contact lists. He asked if Billy Graham
should be included in this list.
I have asked Bill Rhatican to have a report in on the success of this
project by Monday, April 17th.
LH:kmt
April 13, 1972
and
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
Talking Points/John Ehrlichman
Although you said you didn't need them, attached are a few talking
points that I feel It would be useful for you to discuss with Ehrlichman
prior to departure.
I don't have any first-hand information, but only a gut feeling that his
transition is moving along fairly rapidly with John talking to several
people and stirring things up a bit. All this is good, as we have dis-
cussed, but we need to build a reliable mechanism for getting done
whatever needs to be done, rather than letting one be constructed that
isn't reliable. The point made in the President's memo that Ehrlichman
should be involved in planning and execution, but not responsible for,
nor in charge of it, is an important distinction that I think we should try
to earry through as far as possible and is essential in setting this thing
up.
LH:kmt
TALKING PAPER - JOHN EHRLICHMAN
Introduction - I know that you will be working, during the next few
days while we are gone, on the ideas the President mentioned to you
in his memo. I have been giving this area some additional thought
also, and would like to leave you with a couple of ideas that you might
want to ponder while we are gone and that we could discuss next week.
1. I feel that we need to establish some permanent ongoing
mechanism for execution and continual follow-up on the key
issues that you determine.
2. I know that we tried something like this with Morgan, et al,
after the 1970 State of the Union with mired success. Perhaps,
it should be tried again -- this time with a purely political em-
phasis, involving all our people rather than primarily those from
the Domestic Council.
3. I have discussed, briefly, with Fred Malek the need for setting
up some type of permanent follow-up mechanism and he tells me
that he and Cole have also been giving some thought to this problem.
4. Perhaps the four of us could get together early next week and
see If we dan't determine a way for this to be done.
April 10, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
Action Memorandum for Planning Projects
Attached are memoranda that get underway the specific areas that we
agreed should be underway in the areas of planning. I recommend that
you sign them so that we can get these projects moving.
1. Mrs. Nixon/Tricia-Julie Schedule - A memorandum to
Chapin and Parker requesting that they submit within two
weeks a detailed schedule plan for Mrs. Nixon and the girls
between now and the election along the guidelines established
in recent meetings and memos on this subject and an operating
plan on how this area will be handled on a daily basis for this
time period. (Memo attached to Tab A)
2. Vice Presidential Schedule . A memorandum to Chapin
asking that he convene an appropriate group for development
of a plan to be submitted to you within a week for the use of
the Vice President between now and the campaign. The plan
is to include the resolution of the problem of the VP's scheduling
apparatus and a talking paper for you to use with the Vice
President. (Memo attached to Tab B)
3. Surrogate Scheduling Operation - A memorandum to Colson,
Chapin, Magruder, Higby asking these people to submit to you
a proposal within one week of how surrogate operation will be
handled between now and the campaign stressing the fact that it
must be all in one place. (Memo attached to Tab C)
4. Hill Support Project - Higby will do talking paper on this to
be submitted by Wednesday.
LH:kmt
April 5, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
T.V. in Your Bedroom at Home
A T.V. in your bedroom at home will be picked up by Walker at a
time convenient for Mrs. Haldeman and brought here for repairs.
They will put a new television in and also take care of getting some
professional service on the television rather than just another Walker
repair job.
LH:kmt
April 4, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
John McLaughlin's Comments on
Catholic Visits
John McLaughlin now feels that the President should not go to the
NCEA event. He says it will elevate our profile with Catholics
significantly, but that things will be all downhill from there. He
says the President will be making promises that we have no way
of fulfilling because nothing is going to happen between now and
the election in this issue.
He also indicates that the poll data he has seen indicates that
going this far out on a limb may not be that good of a trade-off;
that this Issue is not necessarily all gravy politically for us.
CC: John Ehrlichman
LH:Kmt
April 4, 1972
Dear Roger:
I was very pleased to note that you had
become associated with the law firm of
Grossman Smaltz Graven & Perry.
Congratulations and best wishes,
Sincerely,
Lawrence M. Higby
Administrative Assistant
to H.R. Haldeman
Roger H. Howard, Esq.
GROSSMAN SMALTZ GRAVEN & PERRY
One Wilshire Building
Suite 2420
Los Angeles, California 90017
d
LH:kmt
for
April 3, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
The Next Steps on Reorganization
of Scheduling and Follow-up
Procedure
Introduction:
Based on our conversation of last week, I have outlined below the
strategy I feel would be most appropriate to solve the problems
raised in my memorandum to you on March 29th. Obviously there
is no perfect solution here, but we should get going now and iron
out the details as we move ahead.
-- Planning Follow-up Apparatus. I agree with the basic
query you raised about my memo that you can't formally
ordain a group to handle this project, that it must be done
on the basis of assigning responsibility to certain individuals
and they in turn must meet the responsibility and get the job
done. With this in mind, I suggest that you call a meeting
of Chapin and Malek and formally lay out for them what you
see the primary problem to be; namely, the lack of a concrete
and ongoing planning apparatus and the lack of appropriate
follow-up mechanisms to handle the plans that come out of
the planning apparatus. You would like Chapin to now consider
as his primary responsibility, the development of ongoing
plans in the PR area for those specific projects and for overall
long-range matters and the responsibility of Malek to work out
appropriate follow-up operations to make sure that these plans
get accomplished. This does not mean that Fred takes over the
Colson job, To the contrary, much of this work is and will continue
2
to be done by Colson. But, in the area of those ongoing
projects where the President wants continual follow-up,
.e., bussing, drugs, "Man of Peace", and anti-inflation,
it will be Fred's responsibility to set coordinated groups
within the White House to make sure these projects are
handled.
What I have done above, obviously, is make a division of
responsibilities, one I feel is vital. Chapin is not good at
follow-up, doesn't like it and won't get it done. Malek's forte
is follow-up, but he is weak on PR planning, so let's take the
abilities of each and put them together to get the President's
work done.
There will be problems in the above, particularly with
Ehrlichman. Let's get this thing started with the goal
to be naming one man in the White House responsible for
these key programs directly to the President and then de-
manding the results from him. (This is all familiar, but
the fact is that it's never been done. I believe it can be,
even if you refuse to take on Ehrlichman. If we could get
John on board, it would be three times as effective.)
Tell Chapin and Malek you want their specific proposals for
action to you by this Friday (April 7).
-- Scheduling of Mrs. Nixon and the Girls. The main prob-
lem here is beefing-up this effort, something that will be
accomplished through the Inclusion of the new scheduling girl,
plus the additional back-up that she will be receiving. Chapin
should be told that you want the planning group to take a
serious look at Mrs. Nixon's, Julie's, and Tricia's schedule,
and come up with a plan that is logical and feasible for in-
creasing their activities, particularly in the key states as
the President outlined, and as you have already instructed
that he and Parker do in an earlier memorandum. It won't
be necessary for Malek to follow-up in this area. This is
something that should be assigned to Mrs. Nixon's and the
girls' new schedule coordinator. The actual staff work will
be done by the schedule coordinator with Chapin's group
serving as a creative and review source.
3
-- Cabinet Activities. The planning group that Chapin is
responsible for should be made responsible for the coor-
dination of development/and review of plans in this area
also. However, a separate and distinct follow-up apparatus
needs to be set up to get this job done. I recommend that
Fred Malek be charged with setting this up. Tell Fred that
it is your thinking that we should being O'Donnell in and have
him set up an independent apparatus to handle creative
scheduling of the Cabinet Officers, based on political neces-
sities and realities, rather than on the concept of filling
invitations as the Speaker's Bureau does. The main drawback
to doing this will be the dispute that exists between 1701 and
the White House on all scheduling matters. It is my feeling
that these Cabinet Officers should be handled here, but Fred
should review this with all the appropriate parties before
making a final recommendation.
The other key change here is the idea of bringing in one
or two advancemen from Chapin's operation. It doesn't
make sense for our people to be scheduled all over, i.e.,
some being scheduled from 1701 and some being scheduled
from here. We should divide our scheduling on the basis
of priorities, having the highest priorities handled on a
first class basis with advancemen, etc., probably under
O'Donnell; and a secondary speaker's bureau operation
maintained to fill all the other requests.
This is not something that should be handled directly by
Chapin's office. The need here is for an independent
agency with the responsibility for handling this specific
project.
-- The Vice President. Chapin's planning group should be
assigned the responsibility of producing a plan for how we
use the Vice President over the next eight months and a
talking paper for you to use in selling that plan for the Vice
President. The talking paper should cover the point of the
need for scheduling mechanisms that include a first class
man in charge. How you handle this with the Vice President
should be specifically covered in the talking paper. Malek
4
may be able to help Chapin here in terms of finding the
right man. Although, once again, I would think that one
of the people that we currently have in the President's
advance operation may be the best solution when viewed
in the context of the next eight months.
-- Greater Hill Support - This is one that I would like to
see you handle directly with Colson and MacGregor. I
could prepare a necessary talking paper if you feel it could
be done. The other way to handle it is simply to give Colson
the charge and tell him you want to bust it up, particularly
in MacGregor's area to make sure this is done. It probably
will get done in some fashion, but may not present you with
a very good long-range result. Whatever your decision is
here, I will prepare a talking paper accordingly.
Conclusion
What I have done is prepare a meeting schedule as follows:
Meeting
Participants
Subject
1
Chapin/Malek/Higby
a. Planning and follow-up
apparatus
b. Reorganization of
Cabinet scheduling
c. Mrs. Nixon/Girls
schedule
2
Vice President/Haldeman
a. Use of Vice President
(Chapin)
for next 6-8 months
3
Colson/MacGregor/Timmons
a. Hill Support
This looks like the typical "have Haldeman do it" plan. What each meeting
does, however, is assign clear responsibility for the solution of these prob-
lems to the people that can get the job done. I recommend that we get moving
on it now. We can and will need to make alterations as we go along. The key
responsibility in a sense will fall on me to hammer over and over for results
until it is going right.
April 26, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
BRUCE KEHRLI
FROM:
L. HIGBY
When is the next Hunt race?
LH:kb