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This file contains:
From Price to Haldeman RE: his gratitude for sending along the Connally speech for Mutual radio, with the request that he read it carefully. 1 pg. [Subject: Campaign] [Memo], 9/21/1972
From Price Jr. RE: an attached sample speech written so superbly that the President requests that the writing staff read it as a good example of a well done political speech. 1 pg. [Subject: White House Staff] [Memo], 9/21/1972
From Connally to Mutual Broadcasting System RE:the cause of being a Democrat for Nixon. 8 pgs. [Subject: Campaign] [Other Document], no date
From Haldeman to Price RE: John Connally's hard-hitting speech to be given on Mutual Radio. 1 pg. [Subject: Campaign] [Memo], 9/16/1972
RE: A speech by Bakshian for Connally to give to Mutual Broadcasting radio. 7 pgs. [Subject: Campaign] [Other Document], 8/30/1972
RE: inaccurate nationwide and New York ratings for both Connally and McGovern. Author unknown. 1 pg. [Subject: Campaign] [Report], no date
From Higby to Strachan RE: the possibility of getting Teeter to do an updated election analysis. 2 pgs. [Subject: Campaign] [Memo], 10/26/1972
From Higby to Strachan RE: the effectiveness of Tom Kuchel in doing some radio and television spots for Nixon in California. 1 pg. [Subject: Campaign] [Memo], 10/19/1972
From Higby to Strachan RE: the need to mention in the attack meeting not to have anybody speak of trying to run up a record vote or a landslide or a record mandate. 1 pg. [Subject: Campaign] [Memo], 10/19/1972
From Higby to Strachan RE: a plan to send a Presidential wire to all chairman and state/local reelect committees to increase their efforts. 2 pgs. [Subject: Campaign] [Memo], 10/17/1972
From Higby to Strachan RE: the need to find out whether or not they have a candidate in Boggs' district. 1 pg. [Subject: Campaign] [Memo], 10/17/1972
From Higby to Strachan RE: the status on the New York Overnights for the half-hour documentary on McGovern, the situation on the poll plan, and the status of the poll. 1 pg. [Subject: Campaign] [Memo], 10/16/1972
From Higby to Strachan RE: a copy of the last results of the national poll concerning issues. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
From Higby to Strachan RE: the need for a revised list of the states they worry about being too close. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
From Higby to Strachan RE: the need for a revised list of states in terms of concentrating surrogates, etc. [Subject: Campaign] [Memo], 10/13/1972
From Higby to Strachan RE: the need for another Blunt Poll and Rhode Island poll. 1 pg. [Subject: Campaign] [Memo], 10/13/1927
From Higby to Strachan RE: the need to prepare an advertisement pointing out that McGovern would like the United States to sell out on Vietnam. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
From Higby to Strachan RE: the supposed confusion of the Chotiner/Ehrlichman/McGovern contributor situation. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Higby to Strachan RE: the status of the endorsement letters to candidates needed by Monday. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Higby to Strachan RE: Ehrlichman's memorandum entitled "The South: Politics and Issues" concerning poll data of all of the southern states. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Higby to Strachan RE: the confusion over Haldeman's input on the advertising decision before going to MacGregor. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Higby to Strachan RE: whether or not Teeter fouled up the miscellaneous state polls. 1 pg. [Subject: Campaign] [Memo], 10/9/1972
From Higby to Strachan RE: the locations of where the "Welcome McGovern" advertisements will run over the weekend. 1 pg. [Subject: Campaign] [Memo], 10/9/1972
From Higby to Strachan RE: the "Get Out the Vote Telegrams" and the Congressional endorsement letters not being sent out until they undergo some sort of approval. 1 pg. [Subject: Campaign] [Memo], 10/6/1972
From Higby to Strachan RE: a close race in Massachusetts and the proposition for a "Welcoming George" credibility advertisement in every major city that McGovern appears in. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: their need to be ready to attack once McGovern's Vietnam address is given. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: a complete schedule of future fieldwork between this date and the election. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: the plan to drop several questions from the weekend poll and replace them with a whole Teeter series on corruption. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: the question as to where the updated Senate Race sheet is. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: Teeter's bad decision to poll California right away. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: unacceptable advertising that is to be pulled out of the attack group in that it has nothing to do with composition. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: their updated list of outstanding projects to be completed. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: the need to obtain a copy of McGovern's Vietnam policy speech. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: thoughts on how the White House is to be set up on election night. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: the Senatorial and Gubernatorial information receive from the rolling wave polls of Teeter. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: his alterations in regards to the polls during Strachan's absence. 2 pgs. [Subject: Campaign] [Memo], 10/3/1972
From Higby to Strachan RE: decent attached documents that should be sent to the November Group for evaluation. 1 pg. [Subject: Campaign] [Memo], 10/3/1972
From Higby to Strachan RE: the need to selfevaluate their commercials, Five-minute spots, documentaries, etc. 1 pg. [Subject: Campaign] [Memo], 10/3/1972
From Higby to Strachan RE: the useless lackluster quality of their recent poll data. 1 pg. [Subject: Campaign] [Memo], 10/3/1972
From Higby to Strachan RE: the possibility showing some originality and think of ideas for bettering their advertisements. 1 pg. [Subject: Campaign] [Memo], 10/3/1972
From Higby to Snyder RE: the urgent need to see the New York Overnight ratings between this date and the election. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Higby to Strachan RE: the need to send certificates to all the dinner chairmen that the President has not yet called. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Higby to Teeter RE: the question as to why they seem to be going up in their key states but down in the nation based on recent Gallup and Harris data. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Ziegler RE: the need to arrange the production of some columns to analyze what the election means. 2 pgs. [Subject: Campaign] [Memo], 10/9/1972
Scholar Source Context
Document identity
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26145409
label
WHSF: Contested, 10-2
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pageCount
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WHSF: Contested, 10-2
description
This file contains:
From Price to Haldeman RE: his gratitude for sending along the Connally speech for Mutual radio, with the request that he read it carefully. 1 pg. [Subject: Campaign] [Memo], 9/21/1972
From Price Jr. RE: an attached sample speech written so superbly that the President requests that the writing staff read it as a good example of a well done political speech. 1 pg. [Subject: White House Staff] [Memo], 9/21/1972
From Connally to Mutual Broadcasting System RE:the cause of being a Democrat for Nixon. 8 pgs. [Subject: Campaign] [Other Document], no date
From Haldeman to Price RE: John Connally's hard-hitting speech to be given on Mutual Radio. 1 pg. [Subject: Campaign] [Memo], 9/16/1972
RE: A speech by Bakshian for Connally to give to Mutual Broadcasting radio. 7 pgs. [Subject: Campaign] [Other Document], 8/30/1972
RE: inaccurate nationwide and New York ratings for both Connally and McGovern. Author unknown. 1 pg. [Subject: Campaign] [Report], no date
From Higby to Strachan RE: the possibility of getting Teeter to do an updated election analysis. 2 pgs. [Subject: Campaign] [Memo], 10/26/1972
From Higby to Strachan RE: the effectiveness of Tom Kuchel in doing some radio and television spots for Nixon in California. 1 pg. [Subject: Campaign] [Memo], 10/19/1972
From Higby to Strachan RE: the need to mention in the attack meeting not to have anybody speak of trying to run up a record vote or a landslide or a record mandate. 1 pg. [Subject: Campaign] [Memo], 10/19/1972
From Higby to Strachan RE: a plan to send a Presidential wire to all chairman and state/local reelect committees to increase their efforts. 2 pgs. [Subject: Campaign] [Memo], 10/17/1972
From Higby to Strachan RE: the need to find out whether or not they have a candidate in Boggs' district. 1 pg. [Subject: Campaign] [Memo], 10/17/1972
From Higby to Strachan RE: the status on the New York Overnights for the half-hour documentary on McGovern, the situation on the poll plan, and the status of the poll. 1 pg. [Subject: Campaign] [Memo], 10/16/1972
From Higby to Strachan RE: a copy of the last results of the national poll concerning issues. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
From Higby to Strachan RE: the need for a revised list of the states they worry about being too close. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
From Higby to Strachan RE: the need for a revised list of states in terms of concentrating surrogates, etc. [Subject: Campaign] [Memo], 10/13/1972
From Higby to Strachan RE: the need for another Blunt Poll and Rhode Island poll. 1 pg. [Subject: Campaign] [Memo], 10/13/1927
From Higby to Strachan RE: the need to prepare an advertisement pointing out that McGovern would like the United States to sell out on Vietnam. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
From Higby to Strachan RE: the supposed confusion of the Chotiner/Ehrlichman/McGovern contributor situation. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Higby to Strachan RE: the status of the endorsement letters to candidates needed by Monday. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Higby to Strachan RE: Ehrlichman's memorandum entitled "The South: Politics and Issues" concerning poll data of all of the southern states. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Higby to Strachan RE: the confusion over Haldeman's input on the advertising decision before going to MacGregor. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Higby to Strachan RE: whether or not Teeter fouled up the miscellaneous state polls. 1 pg. [Subject: Campaign] [Memo], 10/9/1972
From Higby to Strachan RE: the locations of where the "Welcome McGovern" advertisements will run over the weekend. 1 pg. [Subject: Campaign] [Memo], 10/9/1972
From Higby to Strachan RE: the "Get Out the Vote Telegrams" and the Congressional endorsement letters not being sent out until they undergo some sort of approval. 1 pg. [Subject: Campaign] [Memo], 10/6/1972
From Higby to Strachan RE: a close race in Massachusetts and the proposition for a "Welcoming George" credibility advertisement in every major city that McGovern appears in. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: their need to be ready to attack once McGovern's Vietnam address is given. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: a complete schedule of future fieldwork between this date and the election. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: the plan to drop several questions from the weekend poll and replace them with a whole Teeter series on corruption. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: the question as to where the updated Senate Race sheet is. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: Teeter's bad decision to poll California right away. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: unacceptable advertising that is to be pulled out of the attack group in that it has nothing to do with composition. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: their updated list of outstanding projects to be completed. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: the need to obtain a copy of McGovern's Vietnam policy speech. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: thoughts on how the White House is to be set up on election night. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: the Senatorial and Gubernatorial information receive from the rolling wave polls of Teeter. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Strachan RE: his alterations in regards to the polls during Strachan's absence. 2 pgs. [Subject: Campaign] [Memo], 10/3/1972
From Higby to Strachan RE: decent attached documents that should be sent to the November Group for evaluation. 1 pg. [Subject: Campaign] [Memo], 10/3/1972
From Higby to Strachan RE: the need to selfevaluate their commercials, Five-minute spots, documentaries, etc. 1 pg. [Subject: Campaign] [Memo], 10/3/1972
From Higby to Strachan RE: the useless lackluster quality of their recent poll data. 1 pg. [Subject: Campaign] [Memo], 10/3/1972
From Higby to Strachan RE: the possibility showing some originality and think of ideas for bettering their advertisements. 1 pg. [Subject: Campaign] [Memo], 10/3/1972
From Higby to Snyder RE: the urgent need to see the New York Overnight ratings between this date and the election. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Higby to Strachan RE: the need to send certificates to all the dinner chairmen that the President has not yet called. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Higby to Teeter RE: the question as to why they seem to be going up in their key states but down in the nation based on recent Gallup and Harris data. 1 pg. [Subject: Campaign] [Memo], 10/5/1972
From Higby to Ziegler RE: the need to arrange the production of some columns to analyze what the election means. 2 pgs. [Subject: Campaign] [Memo], 10/9/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
10
2
9/21/1972
Campaign
Memo
From Price to Haldeman RE: his gratitude
for sending along the Connally speech for
Mutual radio, with the request that he read it
carefully. 1 pg.
10
2
9/21/1972
White House Staff
Memo
From Price Jr. RE: an attached sample
speech written so superbly that the President
requests that the writing staff read it as a
good example of a well done political
speech. 1 pg.
10
2
>
Campaign
Other Document
From Connally to Mutual Broadcasting
System RE:the cause of being a Democrat for
Nixon. 8 pgs.
10
2
9/16/1972
Campaign
Memo
From Haldeman to Price RE: John Connally's
hard-hitting speech to be given on Mutual
Radio. 1 pg.
Monday, September 27, 2010
Page 1 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
10
2
8/30/1972
Campaign
Other Document
RE: A speech by Bakshian for Connally to
give to Mutual Broadcasting radio. 7 pgs.
10
2
Campaign
Report
RE: inaccurate nationwide and New York
ratings for both Connally and McGovern.
Author unknown. 1 pg.
10
2
10/26/1972
Campaign
Memo
From Higby to Strachan RE: the possibility
of getting Teeter to do an updated election
analysis. 2 pgs.
10
2
10/19/1972
Campaign
Memo
From Higby to Strachan RE: the
effectiveness of Tom Kuchel in doing some
radio and television spots for Nixon in
California. 1 pg.
10
2
10/19/1972
Campaign
Memo
From Higby to Strachan RE: the need to
mention in the attack meeting not to have
anybody speak of trying to run up a record
vote or a landslide or a record mandate. 1 pg.
Monday, September 27, 2010
Page 2 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
10
2
10/17/1972
Campaign
Memo
From Higby to Strachan RE: a plan to send a
Presidential wire to all chairman and
state/local reelect committees to increase
their efforts. 2 pgs.
10
2
10/17/1972
Campaign
Memo
From Higby to Strachan RE: the need to find
out whether or not they have a candidate in
Boggs' district. 1 pg.
10
2
10/16/1972
Campaign
Memo
From Higby to Strachan RE: the status on the
New York Overnights for the half-hour
documentary on McGovern, the situation on
the poll plan, and the status of the poll. 1 pg.
10
2
10/13/1972
Campaign
Memo
From Higby to Strachan RE: a copy of the
last results of the national poll concerning
issues. 1 pg.
10
2
10/13/1972
Campaign
Memo
From Higby to Strachan RE: the need for a
revised list of the states they worry about
being too close. 1 pg.
Monday, September 27, 2010
Page 3 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
10
2
10/13/1972
Campaign
Memo
From Higby to Strachan RE: the need for a
revised list of states in terms of concentrating
surrogates, etc.
10
2
10/13/1927
Campaign
Memo
From Higby to Strachan RE: the need for
another Blunt Poll and Rhode Island poll. 1
pg.
10
2
10/13/1972
Campaign
Memo
From Higby to Strachan RE: the need to
prepare an advertisement pointing out that
McGovern would like the United States to
sell out on Vietnam. 1 pg.
10
2
10/12/1972
Campaign
Memo
From Higby to Strachan RE: the supposed
confusion of the
Chotiner/Ehrlichman/McGovern contributor
situation. 1 pg.
10
2
10/12/1972
Campaign
Memo
From Higby to Strachan RE: the status of the
endorsement letters to candidates needed by
Monday. 1 pg.
Monday, September 27, 2010
Page 4 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
10
2
10/12/1972
Campaign
Memo
From Higby to Strachan RE: Ehrlichman's
memorandum entitled "The South: Politics
and Issues" concerning poll data of all of the
southern states. 1 pg.
10
2
10/12/1972
Campaign
Memo
From Higby to Strachan RE: the confusion
over Haldeman's input on the advertising
decision before going to MacGregor. 1 pg.
10
2
10/9/1972
Campaign
Memo
From Higby to Strachan RE: whether or not
Teeter fouled up the miscellaneous state
polls. 1 pg.
10
2
10/9/1972
Campaign
Memo
From Higby to Strachan RE: the locations of
where the "Welcome McGovern"
advertisements will run over the weekend. 1
pg.
10
2
10/6/1972
Campaign
Memo
From Higby to Strachan RE: the "Get Out the
Vote Telegrams" and the Congressional
endorsement letters not being sent out until
they undergo some sort of approval. 1 pg.
Monday, September 27, 2010
Page 5 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: a close race in
Massachusetts and the proposition for a
"Welcoming George" credibility
advertisement in every major city that
McGovern appears in. 1 pg.
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: their need to be
ready to attack once McGovern's Vietnam
address is given. 1 pg.
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: a complete
schedule of future fieldwork between this
date and the election. 1 pg.
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: the plan to drop
several questions from the weekend poll and
replace them with a whole Teeter series on
corruption. 1 pg.
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: the question as
to where the updated Senate Race sheet is. 1
pg.
Monday, September 27, 2010
Page 6 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: Teeter's bad
decision to poll California right away. 1 pg.
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: unacceptable
advertising that is to be pulled out of the
attack group in that it has nothing to do with
composition. 1 pg.
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: their updated
list of outstanding projects to be completed.
1 pg.
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: the need to
obtain a copy of McGovern's Vietnam policy
speech. 1 pg.
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: thoughts on
how the White House is to be set up on
election night. 1 pg.
Monday, September 27, 2010
Page 7 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
10
2
10/5/1972
Campaign
Memo
From Higby to Strachan RE: the Senatorial
and Gubernatorial information receive from
the rolling wave polls of Teeter. 1 pg.
10
2
10/3/1972
Campaign
Memo
From Higby to Strachan RE: his alterations
in regards to the polls during Strachan's
absence. 2 pgs.
10
2
10/3/1972
Campaign
Memo
From Higby to Strachan RE: decent attached
documents that should be sent to the
November Group for evaluation. 1 pg.
10
2
10/3/1972
Campaign
Memo
From Higby to Strachan RE: the need to self-
evaluate their commercials, Five-minute
spots, documentaries, etc. 1 pg.
10
2
10/3/1972
Campaign
Memo
From Higby to Strachan RE: the useless
lackluster quality of their recent poll data. 1
pg.
Monday, September 27, 2010
Page 8 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
10
2
10/3/1972
Campaign
Memo
From Higby to Strachan RE: the possibility
showing some originality and think of ideas
for bettering their advertisements. 1 pg.
10
2
10/2/1972
Campaign
Memo
From Higby to Snyder RE: the urgent need to
see the New York Overnight ratings between
this date and the election. 1 pg.
10
2
10/2/1972
Campaign
Memo
From Higby to Strachan RE: the need to send
certificates to all the dinner chairmen that the
President has not yet called. 1 pg.
10
2
10/5/1972
Campaign
Memo
From Higby to Teeter RE: the question as to
why they seem to be going up in their key
states but down in the nation based on recent
Gallup and Harris data. 1 pg.
10
2
10/9/1972
Campaign
Memo
From Higby to Ziegler RE: the need to
arrange the production of some columns to
analyze what the election means. 2 pgs.
Monday, September 27, 2010
Page 9 of 9
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 21, 1972
spach
Che
MEMORANDUM FOR:
BOB HALDEMAN
FROM:
RAY PRICE Rusy
SUBJECT:
Connally Speech
Thanks for sending along the Connally speech for
Mutual radio, with the request that we all read it very
carefully as an example of what the President feels we
"should be working for" in the materials we produce.
Since we produced it (it was a Bakshian draft,
most of which Connally kept intact), there may be hope
for us yet.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 21, 1972
MEMORANDUM FOR THE WRITING STAFF
SUBJECT: Sample Speech
The President has asked that each of us read very
carefully this Connally speech -- done for Mutual radio,
and basically written by Aram Bakshian -- as an example
of what he considers a very well done political speech,
with the sort of tone and style we should be working for.
His thoughts, as relayed by Bob Haldeman, were that: "It
has the grabbers and the quotable lines. It has no wasted
words or high-blown rhetoric, but makes all of the points.
It is high level, hard-hitting, and simple. This is a combin-
ation that he hopes we can work for in material for all of the
surrogates, the Vice President, and whatever speeches the
President may make during the campaign. 11
Attachment
Raymond K Price, Jr.
SUGGESTED REMARKS, MUTUAL EQUAL TIME OFFER
Let me begin by thanking Mutual Broadcasting for (Sigstem) providing
this equal time to respond to an earlier political speech delivered
by Senator McGovern on August 8. At that time, Senator McGovern
took advantage of the free time offered him by the major broadcasting
networks to announce his second nominee for Vice President and to
make a partisan political speech attacking President Nixon.
My purpose today is to answer that partisan attack with a
bipartisan appeal.
I am not a Republican -- in fact, I am a life-long, active
Democrat. I am proud of my party, of what it has done for
America and of what it stands for with the American people. I
believe in its traditions, and the leadership it has produced in
my lifetime.
But a political party is either the beneficiary of its leadership
or the victim. Throughout most of its history the Democratic
Party has benefitted from its leadership. In 1972 it has become
the victim.
Senator McGovern and his associates have made it clear
that they cannot lead a united party -- and certainly cannot be
relied on to lead a united America.
Far from becoming a more open party in which all can
participate, the Democratic Party under Senator McGovem has
become
2
become an ideological machine closed to millions of Americans who
have been loyal and steadfast Democrats all their lives.
This year, I am absolutely convinced that it is in the best
interest of this country to re-elect President Richard Nixon.
Millions of other Democrats all over America are also supporting
the President.
Our support of President Nixon does not involve in any way
the campaigns of Democratic candidates who are running for state,
local and congressional offices across the Nation.
But when it comes to the Presidency of the United States --
when it comes to choosing the man who must lead us all through the
next four challenging years -- we cannot afford to settle for second best.
We cannot afford to put party before country.
As the late Adlai Stevenson so wisely said, "If the voters ever
stop looking at the record and the character of the candidates and
look only at the party label, it will be a sad day for democracy. "
Governor Stevenson made that statement in a political speech
during his own campaign as Democratic nominee for President in 1956.
My fellow Americans, we are at a crucial time in our history.
Great decisions will have to be made in the next four years that
will influence the course of our Nation and the world for years to come.
The next President of the United States may have it in his
power to create a generation of peace for us all; to build on the
3
progress for peace that President Nixon has made in Peking, in
Moscow and in capitals around the world.
But to do this, the next President will have to be a man that
other nations can trust and respect.
And he will have to stand for policies and programs that will
keep America strong and healthy -- militarily, economically, and
morally.
This cannot be done by a man who advocates weakening our
defenses.
This cannot be done by a man who, whatever his good intentions,
cannot make up his mind about where he stands on economic and
social issues.
This cannot be done by a man who spends much of his time
maligning his own country instead of condemning the crimes and
brutality of our foes.
The next President of the United States must be a man who not only
has notriest good intentions, but good sense as well.
He must be able to perform as well as to promise.
Five American Presidents -- Roosevelt, Truman, Eisenhower,
Kennedy and Johnson -- believed our country must have a strong
defense if we were to have any hope of an enduring peace.
President Nixon has kept us on this wise course. George
McGovern has demonstrated that he will not.
Five American
4
Five American Presidents gave people the world over the only
beacon of hope for freedom and safety in the atomic age.
President Nixon has kept that commitment. George McGovern
has demonstrated that he will not.
Five American Presidents held fast to the belief that the United
States should not become a second-class power.
President Nixon has reconfirmed that basic principle of foreign
policy. George McGovern has demonstrated that he will not.
My friends, it's frequently tough to be number one.
But for a democracy, it's frightening and dangerous to be number
two.
Senator McGovern proposes that our defense budget be cut by
thirty-two billion dollars. He wants to cut our Air Force by one-third,
our Navy by one-quarter, our aircraft carriers from 16 down to 6,
our Marines by a third. This is not trimming the fat. It's cutting
out the muscle.
President Nixon has done more to improve this country's
foreign policy than any President in modern times. He has opened
the lines of communication with China and Russia. He has reached
a nuclear arms agreement with Russia -- not by begging on his knees, but
by negotiating as the President of the greatest country in the world.
This is the kind of leadership America needs today, and I
have reached the inescapable conclusion that Senator McGovern and
the men
5
the men around him just cannot give us that kind of leadership.
That is why I, as a Democrat, am making this bipartisan appeal
to other Democrats and Independents across the country to join with
me in working to re-elect a man who has proven that he can do the
job -- President Richard Nixon.
Many of you may not agree with every policy of the Nixon
Administration on every issue, large and small, that faces the Nation.
Neither do I.
But in a Presidential election, it is our duty to choose the best
man; to weigh the character and qualifications of both candidates
and decide which one comes closest to our ideals and traditions as
Americans.
President Nixon has earned the confidence of the American
people.
He has worked for peace and worked for prosperity with
calmness and skill.
His policies have cut the rate of inflation in half at home and
brought more than half a million of our fighting men back from war
overseas.
He has held to the high road while his opponents have
resorted to name calling and scare tactics in their efforts to
garner votes.
As a young Democrat, I can remember the way that Franklin
Roosevelt restored confidence and strength to a troubled America,
6
and gave us inspiring leadership in wartime.
I took pride in the strong leadership of President Harry S Truman,
who kept America strong and did not flinch from making the hard
decisions a President must make every day. And I supported President
Truman in 1948 while George McGovern was a delegate to the convention
of the Progressive Party headed by Henry Wallace.
I had the privilege of serving in the administration of President
John Kennedy, another great Democrat who had to make tough decisions,
and who never for a moment advocated retreat, surrender or a
weakened America.
And I still cherish my longstanding friendship with another
great Democratic statesman whom it has been my privilege to know
and to serve, former President Lyndon Baines Johnson.
Each of these men had a different style, a different tone of
leadership. But each of them made me proud to be a Democrat,
and more important than that -- proud to be an American,
I am still proud of my party and my country, but this year
I am convinced that I can best serve both by voting to re-elect
President Nixon. As John Kennedy said, "Sometimes party loyalty
asks too much. "
In a few weeks the most important decision in the world this
year will be made.
It will
7
It will not be made by statesmen at some faraway conference
not by the wealthy and the mighty in some board room
and not by
a handful of power brokers in some political gathering.
It will be made by the American voters on November the 7th,
when we will elect a President of the United States -- and that
decision which we will make is the most important decision this
year anywhere on earth.
By our votes, we will confirm or deny what America stands for
we will determine where America must go in these critical and
dangerous days ahead.
There is a philosophy espoused by some in this land that
America should be ashamed of its wealth, ashamed of its growth,
ashamed of its strength.
I believe that most Americans reject that philosophy. With
all of our frailities and shortcomings, we Americans have never
shirked responsibility. We have not lost our way. To the contrary,
we have created a system and a form of government that has fed
better, fed more, housed better, housed more, clothed better,
clothed more, given our people more time and more leisure and
more freedom than any other system ever devised by man in the
history of the world.
If you agree with us that President Nixon is the man to lead
the United States and the world during the next four years
and
8
that our country should always be put before political party
then I
hope you will write us.
John Connally, Democrats for Nixon, Madison Office Building,
Washington, D.C.
Thank you very much.
THE WHITE HOUSE
WASHINGTON
September 16, 1972
MEMORANDUM FOR :
RAY PRICE
FROM :
H.R. HALDEMAN
th
Attached is a copy of the text of a speech John Connally is
going to give on Mutual Radio.
The President asked that you and your troops read this text
very carefully. He feels that it is very well done for a political
speech and that this kind of style and tone is what we should be
working for.
It has the grabbers and the quotable lines. It has no wasted words
or high blown rhetoric, but makes all of the points.
It is high level, hard-hitting, and simple. This is a combination
that he hopes we can work for material for all of the surrogates,
the Vice President, and whatever speeches the President may make
during the campaign.
Attachment
(Bakshian)
LH
August 30, 1972
SUGGESTED CONNALLY REMARKS, MUTUAL EQUAL TIME OFFER
Let me begin by thanking Mutual Broadcasting for providing
this equal time to respond to an earlier political speech delivered
by Senator McGovern on August 8. At that time, Senator McGovern
took advantage of the free time offered him by the major broadcasting
corporations to announce his second choice for Vice President and to
make a partisan political specch attacking President Nixon.
My purpose today is to answer that partisan attack with a
bipartisan appeal.
I am not a Republican -- in fact, I am a life-long, active
Democrat. I am proud of my party, of what it has done for
America and of what it stands for with the American people.
But in the past few months, the small group of men who hold
temporary national control of that party has proven it cannot lead
a united party and cannot be relied on to lead a united America.
Rarely in our history has a group holding temporary power
done SO much to alienate the rank and file members of a political
party.
-2-
Far from becoming a more open party, the Democratic Party
under Senator McGovern's leadership is becoming an ideological
machine closed to millions of Americans who have been loyal and
steadfast Democrats all their lives:
Rank-and-file Democrats have not abandoned George Mc Govern --
he has abandoned them -- and the principles and the policies that have
made our party a great force for good in America.
According to a recent national poll, twenty million Democrats
have already decided that their choice this year will be President
Nixon over Senator McGovern. And each day our numbers swell.
We are still proud to call ourselves Democrats.
We still believe in our party.
We still support the hundreds and thousands of outstanding
Democratic candidates who are running for State, local and con-
gressional offices across the Nation.
But when it comes to the Presidency of the United States -- when
it comes to choosing the man who must lead us all through the next
four challenging years -- we cannot afford to settle for second best.
We cannot afford to put party before country.
That is why on August 9th I announced the organization of a new
group on the American political scene: Democrats for Nixon.
-3-
Its purpose is to give millions of Democrats a responsible
voice and a responsible choice in the 1972 Presidential election.
[Making this decision was not easy, but the choice was clear. ]
As I have listened to the statements of Senator McGovern and
his spokesmen, and watched them backtrack and change their course
with every shift of the wind, I have become increasingly convinced
that they must be totally rejected by the American people.
I do not believe that either American political party should be
led by a man who compares the President of the United States to
Adolf Hitler, and I believe the overwhelming majority of Democrats
agree with me.
I do not believe that America can accept a leader who ignores
enemy atrocities and advocates wholesale American surrender in
southeast Asia a surrender that would cost the lives of thousands
of men, women and children who trusted in America to help them
defend themselves.
I cannot place much trust in a candidate who seems to be incapable
of making up his mind on most of the major issues; a candidate who
sets up programs and running mates only to knock them down again.
Frankly, I have no doubt about Senator McGovern's sincerity in all
these things. I am sure that he is a good and decent man.
-4-
But without judgment and ability, sincerity is not enough.
We are at a crucial time in our history. Great decisions will
have to be made in the next four years that will influence the course
of our Nation and the world for years to come.
The next President of the United States may have it in his power
to create a generation of peace for us all; to build on the progress
for peace that President Nixon has made in Peking, in Moscow and
in allied capitals around the world.
But to do this, the next President will have to be a man that
other nations can trust and respect.
And he will have to stand for policies and programs that will
keep America strong and healthy -- militarily, economically, and
morally.
This cannot be done by a man who advocates weakening our
defenses.
This cannot be done by a man who, whatever his good intentions,
cannot make up his mind about where he stands on economic and
social issues.
This cannot be done by a man who spends much of his time
maligning his own country instead of condemning the crimes and
brutality of our foes.
-5-
The next President of the United States must be a man who
has not just good intentions, but good sense as well.
He must be able to perform as well as to promise.
He must have a foreign policy that keeps us strong so we can
work for peace, and he must have a domestic policy that rewards
the workers instead of the loafers.
This is the kind of leadership America needs today, and I have
reached the inescapable conclusion that Senator McGovern and the
men around him just cannot give us that kind of leadership.
That is why I, as a Democrat, am making this bipartisan appeal
to other Democrats and Independents across the country to join with
me in working to reelect a man who has proven that he can do the
job -- President Richard Nixon.
Many of you may not agree with every policy of the Nixon
Administration on every issue, large and small, that faces the Nation.
Neither do I.
But in a Presidential election, it is our duty to choose the best
man; to weigh the character and qualifications of both candidates
and decide which one comes closest to our ideals, both as Americans
and as mainstream Democrats who have not gone off on a left-wing
philosophical binge.
-
And I can tell you now, as one who has watched him closely
and examined his work closely, that I trust President Nixon.
I trust his judgment and his ability.
I am convinced that America will be in safe hands with him
for the next four years.
I have seen him work for peace and work for prosperity with
calmness and skill.
I have seen him cut the rate of inflation in half at home and
bring more than half a million of our fighting men back from war
overseas.
I have seen him hold to the high road while his opponents have
resorted to name calling and scare tactics in their efforts to garner
votes.
And what I have seen has convinced me.
It is in the interest of all of us Democrats, Independents and
Republicans alike -- to line up behind him this year; to keep his
responsible leadership in the White House, and to repudiate irresponsible
leadership in the Democratic Party, which SO many of us have served
so long.
As a young Democrat, I can remember the way that Franklin
Roosevelt restored confidence and strength to a troubled America,
and gave us inspiring leadership in wartime.
-7-
I took pride in the wise, tough leadership of a brave little man
from Missouri, President Harry S Truman, who kept America strong
and did not flinch from making the hard decisions a President must
make every day.
I had the privilege and honor of serving in the administration of
President John Kennedy, another great Democrat who had to make tough
decisions, and who never for a moment advocated retreat, surrender
or a weakened America.
And I still cherish my longstanding friendship with another great
Democratic statesman whom it has been my privilege to know and to
serve, former President Lyndon Baines Johnson.
Each of these men had a different style, a different tone of
leadership. But each of them made me proud to be a Democrat,
and proud to be an American.
I am still proud of my party and my country, but this year I
am convinced that I can best serve both by voting to reelect
President Nixon.
I know that this is a belief that millions of you share with me,
and I invite you to join with me in working to make it a reality.
(And appropriate wind-up here might include some of the names
of the co-chairmen of Democrats for Nixon and an address to write
to, contribute to, etc.)
####
DEF
N.Y.
Nationwide
Connally Ratings
5 Stations 30. 5
2 Network Ratings 16.1
McGovern
5 Stations 25
1 Net
7.1*
*Very inaccurate because he only went 1 Network nationwide.
in
October 26, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
What's the possibility of getting Teeter to do an updated
election analysis? Also, whatever happened to the great
election analysis that Benham was going to do on a weekly
basis for us? We never seemed to have gotten this.
LH:kb
THE WHITE HOUSE
WASHINGTON
October 26, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
What's the possibility of getting Teeter to do an updated
election analysis? Also, whatever happened to the great
election analysis that Benham was going to do on a weekly
basis for us? We never seemed to have gotten this.
October 19, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
In meeting with Haldeman last week, Maurice Stans indicated
that he had been advised by some of our California people that
Tom Kuchel would be very effective in doing some radio and
television spots for Nixon in California because of his appeal
to the liberal element out there.
Will you please check this out or see that it is checked out by
the appropriate people and let me know if this in fact is the
case and can be worked out?
LH:kb
Isu,
October 19, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Would you please make sure that it is mentioned in the
attack meeting that one thing we definitely do not want
done is to have anybody speaking of trying to run up a
record vote or a landslide or a record mandate. We've
got to stop this sort of talk.
Also, make sure Malek and Magruder, Chapin, Ziegler
and Colson are covered on this today.
Also, call Art Sohmer and make sure he let's the VP
know that this is the line.
LH:kb
PM,
October 17, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Please set up a plan in conjunction with 1701 where
we send a wire from the President to all of our
chairmen at the state and local reelect committees
at the start of the last week of the campaign, urging
them on to greater efforts.
You should get with Price to work out the appropriate
language and get that back in to Bob for approval and
then get it over to 1701 for distribution.
LH:kb
ACTION MEMO
Set up a plan to send a wire from the President to all of our
chairmen of the state and local re-elect committees at the start
of the last week, urging them on to greater efforts.
HRH:pm
10/17/72
October 17, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Find out if we have a candidate in Boggs' district and
what his calibre is and get a report in to Haldeman by
close of business Wednesday.
LH:kb
October 16, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
What's the status on the New York Overnights for our
half-hour documentary on McGovern last night? Also
what's the situation on the poll plan? Have you talked
to Teeter? Also, is our poll due to be in on time?
LH:kb
121
October 13, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Bob would like a copy of the last results that we did on
our national poll as to issues -- that was the one where
we asked what the most important issue was, etc.
Please get this up to him today.
LH:kb
sa,
120
October 13, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
We need to do a revised list of the states that we need to
worry about or those that are close for Chapin. Chapin
needs this for redoing the surrogate schedules.
Also, Bob should have the latest information available as
to what our primity states really are. In putting together
the list we should look at those states that are close. For
example Texas where we are something like 40 points ahead
should not be included, although it would certainly be a key
state,
LH:kb
October 13, 1972
MEMORANDUM FOR: GORDON STRACHAN
FROM:
L. HIGBY
We need to gather a revised list of the states we need
to worry about in terms of concentrating our surrogates
etc., and taking a complete relook at the last two weeks
of the campaign for surrogate scheduling on this basis.
He should have the latest information available as to what
the priority states really are. We need to include, for
example, Texas where we are forty points ahead but other
states where things are close we need to take a look at.
LH:kb
October 13, 1972
MEMORANDUM FOR: GORDON STRACHAN
FROM:
L. HIGBY
Haldeman thinks we should be having another Blunt
Poll now since he polls the first of every month.
Do you know where the latest one is?
Also he thinks we are supposed to be receiving another
Rhode Island poll. Do you know where that is?
LH:kb
October 13, 1972
MEMORANDUM FOR: GORDON STRACHAN
FROM:
L. HIGBY
We need to go ahead and prepare an ad that makes the
point that McGovern would want us to sell out on Vietnam.
Will you please get Dailey or somebody working on this.
LH:kb
October 12, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
On the Chotiner/Ehrlichman/McGovern contributor
situation, I wouldn't be at all surprised if this
is another one that Murray or John has let drop.
I'd appreciate a report from you to Bob on what's
happened here, explaining whether or not it has
gone through the cracks.
LH:kb
October 12, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
As I mentioned to you, all the letters to candidates,
that is the éndorsement letters to candidates need
to be ready to go on Monday. Bob wants to see the
special letters right away. Let's get these in today
(Friday) for him to review.
LH: kb
1h
October 12, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
John Ehrlichman turned an a memorandum to the
President entitled "The South: Politics and
Issues" and it was a combination of work done
by his staff and Harry Dent. In it for each
of the southern states there was significant
poll data that I think we should check against
our figures.
We shouldn't have Bhrlichman's office sending
in poll data about how much the President's
going to win by and what the Senate races are
without us even knowing about it. Letss get
on top of this thing. I've mentioned it to you
once before and I'd like to know what specific
steps or plans you are taking to make sure you
are on top of it for the next trip. What happened
on this one? Is the information that Ehrlichman
forwarded to the President correct?
LH:kb
sup
October 12, 1972
MEMORANDUM FOR: GORDON STRACHAN
FROM:
L. HIGBY
I thought the plan was going to be to have Haldeman's
input on the advertising decision before they went to
MacGregor, yet I see that did not take place again
this week.
What's the story?
LH:kb
Svj
EVE
-
October 9, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Will you please check Teeter and see whether or not
he didn't foul up our miscellaneous state polls? Was
our interviewing done in the daytime or the evening?
LH:kb:LH:kb
EDI
October 9, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Please give me a quick reading of where the "Welcome
McGovern" ads will run this weekend -- what the copy
will be.
LH:kb
pul
October 6, 1972
MEMORANDUM FOR: GORDON STRACHAN
FROM:
L. HIGBY
So there's no misunderstanding, Magruder is to be told
first thing this morning not -- repeat -- not to send the
"Get out the Vote Telegrams" until they've been redone
over here and they receive specific approval from over
here.
Also, on the Congressional endorsement letters, these
are not to go out until after -- repeat -- after Congress
adjourns. They are to be sent to the Congressmen's
home addresses. Copies must be approved by Haldeman
and it has not been approved yet.
LH:kb
wis
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
As a Massachusetts data clearly indicates, things are
very close there. It also clearly indicates that one of
our best issues is defense. This raises the question
of whether or not you are following up on the project
that Dwight mentioned to you of doing h heavy amount
of advertising in the defense issue in the Boston area.
Is there anything happening here?
On a different subject, Chapin mentioned to me that
the idea has been raised of "Welcoming George" credibility
ad in every major city that McGovern appears in. I think
this is a great idea and something we should explore and
get a plan in on. Are you following up on this?
LH:kb
55,
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Are we prepared on an all-out effort on McGovern's Vietnam
address to make sure that our people are ready to attack? He'll
release the speech early, obviously, and we should be ready to
hit him hard -- that is attack -- not just counter-attack. Let me
know what the situation is on this and what we need to do or have
Haldeman do in order to make sure it works.
LH:kb
2
sj,
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Bob wants a complete schedule of when we're going to
be going into the field between now and the election with
any polls and when we should be receiving reports on
those. Do them as a brief summary, just listing It out
on one page and get it in today, if possible.
LH:kb
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
For our weekend poll we want to drop our weak
questions, drop our POW questions, and drop our
Defense questions and put in the whole feeter series
on corruption.
Please make this poll up and have it ready for me to
review by Thursday at 3:00 p.m.
LH:kb
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Where is the updated Senate Race sheet? You turned
in the original to Haldeman two weeks ago but 80 far
we have received no update.
LH:kb
on
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
As standard procedure, we will never repoll a state
within the same week. In other words, Teeter wanting
to poll California right away was not a good idea. Make
sure you have a copy of what Teeter's final polling
strategy is through October 16th.
LH:kb
15%
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
To confirm our conversation, as you know, the
welcome McGovern ads are unacceptable. These
are to be pulled out of the attack group in the sense
that they are to have nothing to do with composition.
From now on the ad is to run simply like the standard
ad that we ran in Boston and the questions should vary
only according to regional issues that Magruder should
check directly with Teeter.
We also want to hypo the frequency of the ad considerably,
running it at every major McGovern stop. Make sure
you are following up with Magruder on this. No memos.
I want to see the layout of the next four of five ads before
they run just to make sure everything is on track.
LH:kb
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
I'm sure in your mind you have several projects
outstanding. On my list are theupdated comparison
chart of national polls, updated comparison chart of
state polls, updated pages for the poll book, the state
data from all the states that we are now missing, and
the special comparitive data on states that we talked
about.
LH:kb
(r)
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Make sure we get a copy of McGovern's Vietnam
policy speech. He's going to given it Sunday night
for release Wednesday, October 10th. We need
to be ready to attack this, obviously, immediately.
Make sure Colson, et al, are ready to go.
LH:kb
25,
vs,
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
We need to give some thought quickly to how the White House
is going to be set up on election night. Who is going to be
doing what? Are we going to have a ebmpeting organization
with Colson calling everybody? Are we going to have regional
directors or what? This would probably be a good project for
Bruce to work on because it will obviously involve some alter
physical arrangements. Let's give some thought to this and
get a preliminary plan in. Perhaps the best thing to do would
be to have a meeting on it.
ce: Bruce Kehrli
LH:kb
rr,
October 5, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Bob wants the Senatorial and Gubematorial information
that we've received off the rolling wave polls that Teeter
has been doing plus any of the stuff we received on the
same area from wave III. This should be just the head-to-
head contests, not all the issue information, etc. Let's
put this together and get it in today.
LH:kb
October 3, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
SUBJECT:
Polls
During your absence this morning, I've done several things
with regard to polls.
1. I've talked to both Benham and Фed Garish
asking that they develop some new questions
for our state and weekend polls, centering
around the coruptition theme that McGovern
has been running of late.
It's perhaps best expressed in the attached
political news analysis from Buchanan. Teeter
and Garish will be working on questions this
afternoon and should have something over to us.
They probably will be giving me a call to review
what their questions are.
2. Harry O'Neill hopes to have his draft
questionaire, including these questions in to
us by the weekend.
3. On a different subject, Garish mentioned
to me the fact that he believed the Michigan
survey would be in today and hopefully the
California survey sometime this evening, but
will probably wouldn't have it until tomorrow.
Apparently there is quiet a lag time from when
they receive the survey materials antil the time
you receive them. Specifically, they say it
takes about four hours to type the material up
after they've received it. In order to cut down
this four-hour delay. From now on, let's have
Teeter or Garish call you as soon as any survey
2
material is received and at least give
you the raw data that you can fill in on
a copy of the survey you have here and
then forward it immediately up to Bob.
4. On a different subject again, regarding
the state surveys What's happened to the
detailed demographic breakdown? I don't
believe I've seen the detailed demographics
on one of the state surveys yet. In fact, I
can't recall what I've seen on the state
surveys yet and I would appreciate it if you
would forward me, immediately, a copy of
everything you have on the state polls.
Garish gave me the impression that he sent
us over two sets of detailed data, but I don't
recall seeing any of it.
5. Again on a different subject, it might be
interesting to give Gallup a call again today
and get a reading on what their future plans
are. I think we need to try to fix on the
schedule that Gallup is working against.
6. On still another subject, what is our state
polling plan from now on, or is this something
we won't be able to determine until we get the
last set of data -- that from Wisconsin in?
7. On a totally different subject, we need to
start having someone watch the wires on a
consistent basis. As you know, we missed
Agnew's speech yesterday completely -- which
is ridiculous. Please make sure that this doesn't
happen in the future. Somebody has to be responsible
each day for the wires and if you are out of the
office, perhpps it best to have Bruce review them
or Diana or anybody for that matter, but let's just
get them up here. If you are reluctant to do this
because you will be bringing too much up, go ahead
and get it up here and we will sift it out at this end
if you are out at a meeting.
081
October 3, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Some of the attached really aren't that bad and should go
to our people in the November Group for evaluation. The
top one, particularly, is probably better than anything
we're putting out at the current time on McGovern.
Attachments
LH:kb
08/
October 3, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Attached is another example of how we can by hypoing out
follow-up. Namely, what kind of rating are our commercials
receiving. I don't believe we've seen one report on this yet.
Yet, we manage a day late to get a rundown on McGovern's
stuff. From haw on, let's have Karelekas get this stuff to you
on the same day, since he sent this at 10:00 a.m. yesterday
morning and do the same for our five-minute spots and our
documentary.
LH:kb
October 3, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
SUBJECT:
Poll Data
The quality of the poll data we are receiving is once again
becoming practically useless, Specifically, none of the
comparative figures are supplied so it is impossible to
work out comparative results. This is true even for the
Nixon approve/disapprove question which is inexcusable.
Let's get Kehrli back into this since apparently you are not
riding herd on it and get a system worked out so that each
one of these weekly polls that comes in has the data from
hopefully the last two preceeding polls so we can see where
we went up and down.
Let's get the work done first, then go to the meetings.
LH:kb
681
October 3, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Now that we've shown, practically written the ad welcoming
McGovern for 1701, I wonder if they could show a little
originality on how It might be improved upon. I understand
they are extremely busy running four or five commercials
a week (something that most small advertising agencies do
with two people) but if they could squeeze it in, It might be
interesting to see if they have any ideas of how we could even
better the ad.
LH:kb
E81
October 2, 1972
MEMORANDUM FOR:
AL SNYDER
FROM:
L. HIGBY
With regard to New York Overnight ratings on any of
McGovern's material or our material between now and
the election, please make sure that you (1) call me on
these as soon as they are available, and (2) have your
office handcarry over here any memos you do on the
subject immediately.
Thank you.
cc: Bruce Kehrll
LH:kb
881
V81
October 2, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
Be sure we send certificates to all the dinner chairmen that
the President didn't call. He called some of them -- the
dinners he went to, but he didn't call all twenty-33ven and
certificates, of course, should be sent to each of them.
LH:kb
October 5, 1972
MEMORANDUM FOR:
BOB TEETER
FROM:
L. HIGBY
Bob would like you to address yourself to the
question of why we seem to be going up in our
key states but down in the nation as indicated
by the latest Gallup and Harris data.
Gordon has all the Gallup and Harris material
and you should review it with him and get an
answer in as soon as possible.
CC: Gordon Strachan
LH:kb
18,
October 9, 1972
EYES ONLY
MEMORANDUM FOR:
RON ZIEGLER
FROM:
L. HIGBY
Please talk to Ehrlichman and Safire and arrange for
them to see some columnists that will result in the
production of some columns for us analyzing what the
election means.
We should make the point that this is a test of the eastern
media, the intellectual elite, such as the NEW YORK
TIMES, the WASHINGTON POST, and the academic com-
munity. This election is a test of their values and philosophy
versus those of President Nixon on the issues.
The point is to make this a mandate on the issues not just
the man. We need to pick up the wrong predictions of the
media and also build off that in these columns.
This is not something you should be doing directly, but
rather should arrange for Ehrlichman and Safire to do.
If you don't think it is appropriate or if it can't be done this
way, let me know so I can figure out another route.
EYES ONLY
LH:kb:LH:kb
ACTION MEMO
We should start some analysis-type columns on what this
election means.
We should make the point that this is a test of the Eastern media,
the intellectual elite, such as the New York Times, The Post, and
the academic community. This election is at test of their views
and philosophy versus those of President Nixon on the issues.
The point is to make this a mandate on the issues, not just the man.
We need to pick up the wrong predictions of the media and build off
of that.
HRH tpm
10/5/72