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This file contains:
From Gordon Strachan to Haldeman. RE: Mrs. Nixon's Request for Reply to Mrs. Mays. 1 pg. [Subject: White House Staff] [Memo], 7/14/1971
From Haldeman to Mrs. Nixon. RE: Mrs. Hugh C. Mays' Letter Offering Assistance. 1 pg. [Subject: Campaign] [Memo], 7/13/1971
From Gordon Strachan to Haldeman. RE: Recommendation that $5,000 be appropriated for questionnaire development for the In Depth Poll. 2 pgs. [Subject: White House Staff] [Memo], 7/9/1971
From Ed Harper to Gordon Strachan. RE: Message of F.Y.I. 1 pg. [Subject: White House Staff] [Letter], 7/7/1971
From Tom Benham to Kenneth R. Cole, JR. RE: Family Issues Survey. 10 pgs. [Subject: Campaign] [Memo], 6/15/1971
From Dick Moore to Gordon Strachan. RE: Family Issues Poll as an indicator of what motivates swing voters. 2 pgs. [Subject: Campaign] [Memo], 7/9/1971
From Larry Higby to Haldeman. RE: The Key State polls promulgated by the Domestic Council. 9 pgs. [Subject: Campaign] [Memo], 6/9/1971
From Tom Benham to Kenneth R. Cole, JR. RE: Proposed draft for the State Surveys. 2 pgs. [Subject: Campaign] [Memo], 6/15/1971
From Gordon Strachan to Haldeman. RE: Confirmation that Senator Dole does not discuss the 1972 Convention site with the president on Air Force One. [Subject: White House Staff] [Memo], 7/6/1971
From Gordon Strachan to Haldeman. RE: Magruder's Projects for the 1972 voters which include: The Place of Women, Young Voters for Nixon, Voter Registration, etc. 6 pgs. [Subject: Campaign] [Memo], 7/5/1971
From Gordon Strachan to Haldeman. RE: Rumsfeld Memoranda to the Attorney General. 2 pgs. [Subject: White House Staff] [Memo], 7/3/1971
From Donald Rumsfeld to Haldeman. RE: Message that reads "Confidential." 1 pg. [Subject: White House Staff] [Memo], 6/26/1971
For the Attorney General. RE: McCloskey's belief in Reagan's interest to become president. 1 pg. [Subject: Campaign] [Memo], 6/26/1971
From Donald Rumsfeld to Haldeman. RE: Message indecipherable. 1 pg. [Subject: White House Staff] [Memo], 6/25/1971
From Haldeman to John Mitchell. RE: Attachments on New Jersey party organization. 4 pgs. [Subject: Campaign] [Memo], 6/25/1971
From Donald Rumsfeld to Haldeman. RE: "Confidential" message. 1 pg. [Subject: White House Staff] [Memo], 6/25/1971
From Haldeman to John Mitchell. RE: Attachment materials from Maryland; centering on its former statewide campaign manager, Al Abrahams. 5 pgs. [Subject: Campaign] [Memo], 6/25/1971
From Gordon Strachan to Haldeman. RE: Completion of the RNC film by August 20, and will require approval by Haldeman and the Attorney General. 1 pg. [Subject: Domestic Policy] [Memo], 7/1/1971
From Gordon Strachan to Haldeman. RE: Mrs. Nixon's Request for Reply to Mrs. Mays. 1 pg. [Subject: White House Staff] [Memo], 7/2/1971
From Haldeman to Mrs. Nixon. RE: Mrs. Hugh C. Mays' Letter Offering Assistance. 1 pg. [Subject: Campaign] [Memo], 7/2/1971
From Roy Morey to Gordon Strachan. RE: Two questions that might have been excluded from the Family Issues Survey. 1 pg. [Subject: Domestic Policy] [Memo], 7/8/1971
Scholar Source Context
Document identity
localId
26145513
label
WHSF: Contested, 11-7
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145513
sourceUrl
contentType
document
title
WHSF: Contested, 11-7
description
This file contains:
From Gordon Strachan to Haldeman. RE: Mrs. Nixon's Request for Reply to Mrs. Mays. 1 pg. [Subject: White House Staff] [Memo], 7/14/1971
From Haldeman to Mrs. Nixon. RE: Mrs. Hugh C. Mays' Letter Offering Assistance. 1 pg. [Subject: Campaign] [Memo], 7/13/1971
From Gordon Strachan to Haldeman. RE: Recommendation that $5,000 be appropriated for questionnaire development for the In Depth Poll. 2 pgs. [Subject: White House Staff] [Memo], 7/9/1971
From Ed Harper to Gordon Strachan. RE: Message of F.Y.I. 1 pg. [Subject: White House Staff] [Letter], 7/7/1971
From Tom Benham to Kenneth R. Cole, JR. RE: Family Issues Survey. 10 pgs. [Subject: Campaign] [Memo], 6/15/1971
From Dick Moore to Gordon Strachan. RE: Family Issues Poll as an indicator of what motivates swing voters. 2 pgs. [Subject: Campaign] [Memo], 7/9/1971
From Larry Higby to Haldeman. RE: The Key State polls promulgated by the Domestic Council. 9 pgs. [Subject: Campaign] [Memo], 6/9/1971
From Tom Benham to Kenneth R. Cole, JR. RE: Proposed draft for the State Surveys. 2 pgs. [Subject: Campaign] [Memo], 6/15/1971
From Gordon Strachan to Haldeman. RE: Confirmation that Senator Dole does not discuss the 1972 Convention site with the president on Air Force One. [Subject: White House Staff] [Memo], 7/6/1971
From Gordon Strachan to Haldeman. RE: Magruder's Projects for the 1972 voters which include: The Place of Women, Young Voters for Nixon, Voter Registration, etc. 6 pgs. [Subject: Campaign] [Memo], 7/5/1971
From Gordon Strachan to Haldeman. RE: Rumsfeld Memoranda to the Attorney General. 2 pgs. [Subject: White House Staff] [Memo], 7/3/1971
From Donald Rumsfeld to Haldeman. RE: Message that reads "Confidential." 1 pg. [Subject: White House Staff] [Memo], 6/26/1971
For the Attorney General. RE: McCloskey's belief in Reagan's interest to become president. 1 pg. [Subject: Campaign] [Memo], 6/26/1971
From Donald Rumsfeld to Haldeman. RE: Message indecipherable. 1 pg. [Subject: White House Staff] [Memo], 6/25/1971
From Haldeman to John Mitchell. RE: Attachments on New Jersey party organization. 4 pgs. [Subject: Campaign] [Memo], 6/25/1971
From Donald Rumsfeld to Haldeman. RE: "Confidential" message. 1 pg. [Subject: White House Staff] [Memo], 6/25/1971
From Haldeman to John Mitchell. RE: Attachment materials from Maryland; centering on its former statewide campaign manager, Al Abrahams. 5 pgs. [Subject: Campaign] [Memo], 6/25/1971
From Gordon Strachan to Haldeman. RE: Completion of the RNC film by August 20, and will require approval by Haldeman and the Attorney General. 1 pg. [Subject: Domestic Policy] [Memo], 7/1/1971
From Gordon Strachan to Haldeman. RE: Mrs. Nixon's Request for Reply to Mrs. Mays. 1 pg. [Subject: White House Staff] [Memo], 7/2/1971
From Haldeman to Mrs. Nixon. RE: Mrs. Hugh C. Mays' Letter Offering Assistance. 1 pg. [Subject: Campaign] [Memo], 7/2/1971
From Roy Morey to Gordon Strachan. RE: Two questions that might have been excluded from the Family Issues Survey. 1 pg. [Subject: Domestic Policy] [Memo], 7/8/1971
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
11
7
7/14/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Mrs. Nixon's Request for Reply to Mrs.
Mays. 1 pg.
11
7
7/13/1971
Campaign
Memo
From Haldeman to Mrs. Nixon. RE: Mrs.
Hugh C. Mays' Letter Offering Assistance. 1
pg.
11
7
7/9/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Recommendation that $5,000 be
appropriated for questionnaire development
for the In Depth Poll. 2 pgs.
11
7
7/7/1971
White House Staff
Letter
From Ed Harper to Gordon Strachan. RE:
Message of F.Y.I. 1 pg.
Monday, October 18, 2010
Page 1 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
11
7
6/15/1971
Campaign
Memo
From Tom Benham to Kenneth R. Cole, JR.
RE: Family Issues Survey. 10 pgs.
11
7
7/9/1971
Campaign
Memo
From Dick Moore to Gordon Strachan. RE:
Family Issues Poll as an indicator of what
motivates swing voters. 2 pgs.
11
7
6/9/1971
Campaign
Memo
From Larry Higby to Haldeman. RE: The
Key State polls promulgated by the Domestic
Council. 9 pgs.
11
7
6/15/1971
Campaign
Memo
From Tom Benham to Kenneth R. Cole, JR.
RE: Proposed draft for the State
Surveys.
2 pgs.
11
7
7/6/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Confirmation that Senator Dole does not
discuss the 1972 Convention site with the
president on Air Force One.
Monday, October 18, 2010
Page 2 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
11
7
7/5/1971
Campaign
Memo
From Gordon Strachan to Haldeman. RE:
Magruder's Projects for the 1972 voters
which include: The Place of Women, Young
Voters for Nixon, Voter Registration, etc. 6
pgs.
11
7
7/3/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Rumsfeld Memoranda to the Attorney
General. 2 pgs.
11
7
6/26/1971
White House Staff
Memo
From Donald Rumsfeld to Haldeman. RE:
Message that reads "Confidential." 1 pg.
11
7
6/26/1971
Campaign
Memo
For the Attorney General. RE: McCloskey's
belief in Reagan's interest to become
president. 1 pg.
11
7
6/25/1971
White House Staff
Memo
From Donald Rumsfeld to Haldeman. RE:
Message indecipherable. 1 pg.
Monday, October 18, 2010
Page 3 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
11
7
6/25/1971
Campaign
Memo
From Haldeman to John Mitchell. RE:
Attachments on New Jersey party
organization. 4 pgs.
11
7
6/25/1971
White House Staff
Memo
From Donald Rumsfeld to Haldeman. RE:
"Confidential" message. 1 pg.
11
7
6/25/1971
Campaign
Memo
From Haldeman to John Mitchell. RE:
Attachment materials from Maryland;
centering on its former statewide campaign
manager, Al Abrahams. 5 pgs.
11
7
7/1/1971
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Completion of the RNC film by August 20,
and will require approval by Haldeman and
the Attorney General. 1 pg.
11
7
7/2/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Mrs. Nixon's Request for Reply to Mrs.
Mays. 1 pg.
Monday, October 18, 2010
Page 4 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
11
7
7/2/1971
Campaign
Memo
From Haldeman to Mrs. Nixon. RE: Mrs.
Hugh C. Mays' Letter Offering Assistance. 1
pg.
11
7
7/8/1971
Domestic Policy
Memo
From Roy Morey to Gordon Strachan. RE:
Two questions that might have been
excluded from the Family Issues Survey. 1
pg.
Monday, October 18, 2010
Page 5 of 5
July 14, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Mrs. Nixon's Request
for Reply to Mrs. Mays
Mrs. Nixon sent you a note asking for asssitance in responding
to Mrs. Hugh C. Mays' letter offering help to re-elect the
President. A suggested memorandum to Mrs. Nixon for your
signature is attached. Also a suggested draft letter for
review and revision by her \office is attached.
Attachment: Suggested memorandum to Mrs. Nixon, dated July 13.
Suggested draft reply for Mrs. Nixon's signature.
GS:elr
July 13, 1971
203:
INS. WIKON
B. 2. HALDEMAN
15. Luch C. Mays' Letter
Outbring Assistance
to your request for assistance in responding
AND offer to help re-clect the President:
or envolve in her funily interested should contact
= of the Citizens for the 30-2lection of the
MY CODE ou this resporendum to is requested
Bendle are offers of soniotance from wither
- C. magis Mays or Mrs. Bugh
= is: Cutizens Coz the Re-Blection of the
1701 Pointylvania Avenue, NW., Washington,
Craft for review and revision by your office
Suggested draft
CC: JOB Magruder
GS:elr
Dear Mrs. Mays:
Thank you for your kind letter of June 16. Please excuse
the delay in responding, but our schedule recently has
been rather full.
Concerning your offer of assistance, you, or any members
of your family should contact Jeb Magruder of the Citizens
for the Re-Election of the President. He has been asked to
assist you in anyway possible. However, all programs are just
beginning so the requirement for help right now is quite
limited. The address is: Citizens for the Re-Election of
the President, 1701 Pennsylvania Avenue, NW., Washington,
D.C. 20500
With best wishes,
Sincerely,
Mrs. Hugh C. Mays
Post Office Box 226
Taft, California 93268
July 9, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
In Depth Poll
Cliff Miller and I reviewed the revised proposal submitted
by Charles Roll (attached at Tab A).
To summarize:
1) Questions beyond those addressed in Roll's
Hopes and Fears on the worries about personal,
neighborhood and government would be asked;
2) Specific areas of satisfaction and expectations
including living standards and price levels
would be covered, and
3) Confidence attitudes about the President in his
various roles would be probed.
Although there are several technical questions to be resolved,
including complete control of results and publication, it
is our opinion that the proposal is such that questionnaire
development and pre-testing should be authorised by you. The
cost for this stage would be $5,000. The total price of the
survey is projected at $49,500, but there are two modifications
to that figure. First, Cliff Miller believes that Roll would
be receptive to renegotiation downward. Second, the Domestic
Council has proposed a Family Issues Survey (memorandum and
questionnaire attached at Tab B, Dick Moore's comments at
Tab c), which in reality only has eight questions. These
are closely related to some of the areas to be covered in
the In Depth Poll. The Domestic Council (Ed Harper) has
offered to pay $30,000 from their public fund budget for
a survey which gets answers to the family issue questions
if we will pay for their four Key State Pell (attached at
Tab D).
Recommendation:
1) That $5,000 be appropriated for questionnaire development
-2-
and pre-testing of the In Depth Poll.
Approve
Disapprove
Comment
2) That you accept the Domestic Council offer to pay
$30,000 for the In Depth Poll in exchange for our
purchase of a Key State Poll.
Approve
Disapprove
Comment
Attachments
GS:elr
-
THE WHITE HOUSE
WASHINGTON
Date 7/7/71
TO:
G. STRACHAN
FROM: Ed Harper
F. Y.I.
INTERNATIONAL HEADQUARTERS: PRINCETON, NEW JERSEY 08540
telephone: 609/924-5900
June 15, 1971
MEMORANDUM
TO:
KENNETH R. COLE, JR.
DEPUTY ASSISTANT TO THE PRESIDENT
FOR DOMESTIC AFFAIRS
FROM:
TOM BENHAM
EXECUTIVE VICE PRESIDENT
OPINION RESEARCH CORPORATION
SUBJECT: FAMILY ISSUES SURVEY
Attached to this memorandum is a draft of a questionnaire for a nation-
wide survey whose focus is on family problems.
The survey begins with an open question regarding the community problems
perceived as most in need of immediate action. This is a good question
to get the respondent started talking before going into problems of a
more personal nature. Additionally, Opinion Research Corporation asked
this question of a national sample in August of 1968. Therefore, the
data obtained can be trended.
Following this, we ask people to tell us about the two or three most
serious problems facing their immediate household; and we ask them to
tell us which one of these problems is of most concern to them so that
some priority can be put on the various problems mentioned (Questions
2 and 3).
Next (Question 4 and 5), for each of the three most serious family prob-
lems the respondent is asked what he believes to be the cause of the
problem anybody or anything in particular who's to blame for the
problem. He is then asked what might be done to solve this problem --
whose responsibility solving it is.
CHICAGO
LONDON
LOS ANGELES
MEXICO CITY
MONTREAL
NEW YORK
SAN FRANCISCO
TORONTO
WASHINGTON, DC.
Kenneth R. Cole, Jr.
-2-
June 15, 1971
Then (Question 6) we specifically ask if any of the three family prob-
lems mentioned can be solved best by some action on the part of the
Federal Government. This direct cuestion will pinpoint specifically
where people believe Federal Government action might be useful, even
if they had not voluntarily menticned it previously.
Finally, to get some feeling as to those aspects of family life which
people find both satisfying and dissatisfying, respondents will be
presented with a list of personal items and asked with which of those
they are fairly well satisfied and with which they are dissatisfied
(Questions 7a and 7b).
Then a considerable amount of background material will be obtained
more than we normally ask for in a political study. Such background
information, however, will permit us to analyze the data on family
problems in terms of such things as life cycle, number of wage earners
in household working women, occupation, education of head of household,
as well as by the usual demographic characteristics.
While somewhat fewer questions in total number are being asked in this
survey than, for instance, in the recently completed survey on domestic
issues, much of the material in the proposed survey is open-ended and
requires considerable probing. The responses then have to be coded in
some detail. This will be followed by an analysis that will put family
problems in priority order; and for each problem mentioned, it will be
related to what people perceive as the cause of that problem and what
they perceive as the solution to it.
We recommend personal interviews with a nationwide sample of 1500 per-
sons age 18 and over comparable to the sample used in the recent
domestic issues study.
Cost: $30,000. Schedule: six weeks from questionnaire approval.
TWB/jfs
Attachment
TIME INTERVIEW STARTED:
OPINION SURVEY
I'm
,
and I'm working on a survey about the kinds of problems
and issues that are bothering people today. I'd very much like to have your views.
1. To begin with, what are the problems in this whole community or city that,
in your opinion, are most in need of inmediate action?
(PROBE: Any others?)
2. Now, how about you and your family? What are the two or three most serious
problems facing you and the members of your household?
Problem 1
Problem 2
Problem 3
1 PROBLEM 1
3. Of those problems you just mentioned,
2 PROBLEM 2
which one are you most concerned about?
3 PROBLEM 3
4 NO OPINION
ASK FOR EACH OF THE PROBLEMS MENTIONED IN Q.2
4. You mentioned
as
5. How about solving this problem?
a problem. What would you say
What do you think might be done
is the cause of the problem?
to solve it, and whose responsi-
Is anybody or anything in
bility is it?
particular to blame for the
problem?
Problem 1
a.
b.
Probl cm 2
C.
d.
Probl em 3
e.
f.
6. Which, if any, of these problems could
1 PROBLEM 1
be solved best by some action on the
2 PROBLEM 2
part of the Federal Government?
3 PROBLEM 3
4 ALL
5 NONE
6 NO OPINION
HAND RESPONDENT CARD "A"
7a. Here is a list of some aspects of your life. Please look the list over
carefully and pick all the items that you are fairly well satisfied with.
You may just give me the numbers.
Q.7a
Q.7b
Satisfied
Dissatisfied
1. The kind of work I do
1
1
2. My job security
2
2
3. My education
3
3
4. The education of my children
4
4
5. The chance my children will have to do what
they want in life
5
5
6. My health
6
6
7. My family's health
7
7
8. My marriage
8
8
9. Our family income
9
9
10. The health of my parents
10
10
11. My parents' financial situation
11
11
12. The home we live in
12
12
13. The community we live in
13
13
14. The opportunity to improve my position in life
14
14
15. The behavior of my children
15
15
16. Relationships with my friends
16
16
17. The way people treat me
17
17
None
18
18
No opinion
19
19
7b. Now look over the list again; and this time tell me which of
the items, if any, you are dissatisfied with. Again, you
may just give me the numbers.
TAKE BACK CARD "A"
Finally, a few questions for background purposes only.
8. What is your current marital status?
1 MARRIED
Are you
2 SINGLE, WIDOWED,
DIVORCED, SEPARATED
9. Altogether how many people live in
this household?
0. Are there any children 17 years of age
1 YES
or younger living in this household?
2 NO
3 DON'T KNOW
IF "YES" ON QUESTION 10, ASK:
11. How many are there altogether
1 ONE
4 FOUR
7 SEVEN
who are 17 years of age or
2 TWO
5 FIVE
8 EIGHT OR MORE
younger living here?
3 THREE
6 SIX
9 DON'T KNOW
12. What are the ages of the children 17 years or younger? Please give me
the ages of the boys and girls separately. First, boys (CIRCLE AGES).
Now, girls (CIRCLE AGES).
BOYS
GIRLS
X NO BOYS
6 YEARS
11 YEARS
X NO GIRLS
6 YEARS
11 YEARS
1 ONE YEAR OR
7 YEARS
12 YEARS
1 ONE YEAR OR
7 YEARS
12 YEARS
YOUNGER
8 YEARS
13 YEARS
YOUNGER
8 YEARS
13 YEARS
2 YEARS
9 YEARS
14 YEARS
2 YEARS
9 YEARS
14 YEARS
3 YEARS
10 YEARS
15 YEARS
3 YEARS
10 YEARS
15 YEARS
4 YEARS
16 YEARS
4 YEARS
16 YEARS
5 YEARS
17 YEARS
5 YEARS
17 YEARS
Do your have any relative as 65 toing w your in your lows on who
13. Of which of these age groups are you?
1 18 TO 20
depend on your
(READ CHOICES TO RESPONDENT.)
2 21 TO 29
fir faid?
3 30 TO 49
4 50 TO 64
5 65 OR OVER
6 NOT DETERMINED
14. Do you or does anyone in your houschold
1 YES
belong to a labor union?
NO
Is angone in your home
3 DON'T KNOW
15. What is your religious preference?
1 PROTESTANT
(READ CHOICES TO RESPONDENT.)
2 CATHOLIC
3 JEWISH
4 OTHER
5 NONE
6 REFUSED OR DON'T KNOW
16. What was the last grade in school
1 8TH GRADE OR LESS
you completed?
2 HIGH SCHOOL INCOMPLETE
(GRADES 9, 10, 11)
3 HIGH SCHOOL COMPLETE
(12TH GRADE)
4 COLLEGE INCOMPLETE
5 COLLEGE GRADUATE
17. (IF MARRIED) : What was the last
1 8TH GRADE OR LESS
grade in school completed by your
2 HIGH SCHOOL INCOMPLETE
(husband/wife)?
(GRADES 9, 10, 11)
3 HIGH SCHOOL GRADUATE
(12TH GRADE)
4 COLLEGE INCOMPLETE
5 COLLEGE GRADUATE
18a. What kind of work do you do? (If unemployed, what is your usual occupation?)
18b. What kind of business is that? What do they make or do?
PLEASE
1 OWNS BUSINESS, HIRES OTHERS
2 SELF-EMPLOYED, HIRES NOBODY
CIRCLE:
3 WORKS FOR SOMEONE ELSE
4 OTHER:
ASK ONLY OF WOMEN
19. Which of these best describes you:
1 EMPLOYED FULL TIME (30 HOURS A
are you employed full time, that is,
WEEK OR MORE) FOR PAY
30 hours a week or more for pay;
2 EMPLOYED PART TIME (LESS THAN
employed part time for pay; or are
30 HOURS A WEEK) FOR PAY
you not employed at this time?
3 NOT EMPLOYED FOR PAY AT THIS TIME
4 DON'T KNOW
20a. Are you the chief wage earner
1 YES
SKIP TO Q.21
in this houschold?
2 NO
IF RESPONDENT IS NOT CHIEF WAGE FARNER, ASK:
20b. What kind of work does the chief wage earner in this houschold
do? If unemployed, what is usual occupation?)
20c. What kind of business is that? What do they make or do?
PLEASE
1 OWNS BUSINESS, HIRES OTHERS
2 SELF-EMPLOYED, HIRES NOBODY
CIRCLE:
3 WORKS FOR SOMEONE ELSE
4 OTHER:
21. How many wage carners are there in this household?
(NUMBER OF WAGE EARNERS
22. Do you own or rent your home
1 OWN
at this address?
2 RENT
23. In politics as of today, do you consider
1 DEMOCRAT
yourself a Democrat, Republican, Indepen-
2 REPUBLICAN
dent, or something else?
3 INDEPENDENT
4 DON'T KNOW/UNDECIDED
5 SOMETHING ELSE
IF "INDEPENDENT" OR "UNDECIDED" ON Q. 23, ASK:
24. As of today, do you lean more toward
1 DEMOCRAT
the Democratic party or more toward
2 REPUBLICAN
the Republican party?
3 DON'T KNOW OR UNDECIDED
25. Regardless of the political party you
1 LIBERAL
might favor, do you consider yourself to be
2 CONSERVATIVE
a liberal, conservative, or somewhere in
3 SOMEKHERE IN BETWEEN
between?
4 DON'T KNOW/UNDECIDED
IF "SOMEWHERE IN BETWEEN," "DON'T KNOW/UNDECIDED" ON Q. .25, ASK:
26. Do you lean more toward the liberal
1 LIBERAL
side or more toward the conservative
2 CONSERVATIVE
side?
3 DON'T KNOW/UNDECIDED
HAND RESPONDENT INCOME CARD
27. Finally, so that we can group all answers,
1 UNDER $5,000
what was your total annual family income
2 $5,000 TO $9,999
before taxes in 1970? Just give me the
3 $10,000 - $14,999
number of the category that applies.
4 $15,000 - $19,999
5 $20,000 OR OVER
6 REFUSED (
)
Estimate
7 DON'T KNOW
TAKE BACK INCOME CARD
28. 1 MAN
29. RACE: 1 WHITE
2 WOMAN
2 BLACK
3 OTHER
THANK YOU VERY MUCH
--8
Time Interview Completed:
Total Interviewing Time:
Minutes
Respondent's Name:
Respondent's Address:
City:
State:
Location Number:
I certify that this is an honest interview taken in accordance with my instructions.
Interviewer's Name:
Date:
Interviewer's Code Number (if any):
THE WHITE HOUSE
WASHINGTON
July 8, 1971
EYES ONLY
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
Rill
ROY MOREY
SUBJECT:
Family Issues Survey
In case your copy does not include the following two questions,
they should be added to page 5 of the Family Issue Survey
(June 15, 1971).
Do you have any relatives over 65-years-old
1 YES
living with you in your home or who depend upon
2 NO
you for financial aid?
3 DON'T KNOW
Has anyone in your household served in the armed '1 YES
forces during the last 5 years?
2 NO
3 DON'T KNOW
cc: Ed Harper
EYES ONLY
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
July 9, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
DICK MOORE
RM
SUBJECT:
FAMILY ISSUES POLL
The ORC proposal looks like a very interesting way
to identify the so-called gut issues which people
feel strongly about personally, and I am all for
it.
The individual responses could give us as real clue
as to what motivates the swing voters if we can just
identify who they are. For example, a person who
voted one way in 1960, and the opposite way in 1968,
is the kind who can be switched if we know what's
bothering him. Therefore, I would strongly recommend
that we ask the respondent whom he voted for in 1960,
1964, and 1968. The names of the candidates should
be given, including Wallace.
I recognize that 1964 was a special situation, and
the result will not help us to identify swing voters.
However, persons who voted for Goldwater are clearly
non-swingers, and identifying them will enable us to
compare the attitudes of solid Republicans with those
who are subject to switching.
I would also like to recommend that we ask whether
the respondent is leaning toward Nixon or away from
Nixon for 1972. When their answers are taken in
conjunction with the substantive answers, it should
give us a very good guide as to what may be moving
the swing voters toward us or away from us.
It seems to me that some of the topics listed in
Question 7a could be replaced with more useful ones.
For example, "my health", "relationships with my
friends", "the way people treat me", don't seem to
offer us much.
GORDON STRACHAN
-2-
July 9, 1971
In any event, I would suggest the inclusion of
one or more of the following:
My prospects for happy old age
My parents' prospect for a happy old age
(The President struck a good nerve
in his Chicago speech. It would be
helpful to know at what point in
their life people begin to be con-
cerned about retirement and nursing
homes, and what proportion of people
are concerned about them for their
parents.)
Financial protection in case of serious
illness
(Coupled with other responses, this
could give us an indication of how
strongly people are concerned about
catastrophic illness.)
My personal freedom - to say what I please, etc.
(Are people really concerned about
repression?)
The newspaper I read
The TV news programs
(These could give us some useful
correlation between people's
attitudes on the one hand and the
source of their information on the
other.)
THE WHITE HOUSE
WASHINGTON
DATE: 6/09/71
TO: H. R. HALDEMAN
FROM: L. HIGBY
Ther vi the key State polls
that the Domestic Council
ingoing with.Thursday providing
for fundy in arranged
Palls
500
520
520
aun
Revised State Survev for California. Illinois New Jersey
and Texas
'm
,
and I'm working on a survey about current issues being
nade for Opinion Research Corporation of Princeton, New Jersey. I'd like
ery much to have your views.
Aside from the Vietnam War and foreign affairs, what are some of the most
important problems facing people here in the United States?
(Probe: Any others?)
What are some of the most important problems facing people here in
(name of State)?
Probe: Any others?)
Would you say that you are better off or worse
1 BETTER OFF FINANCIALLY
off financially than you were a year ago?
2 WORSE OFF FINANCIALLY
3 ABOUT THE SAME
4 NO OPINION
-2-
I am going to read a number of items. For each one, please tell me if you
personally think it is very important, fairly important, or not too important.
(INTERVIEWER: READ EACH ITEM IN TURN AND REPEAT RESPONSE
CATEGORIES AS NECESSARY.)
Very
Fairly
Not too
No
Important Important Important Opinion
1. Holding down inflation
1
2
3
4
2. Combatting crime
1
2
3
4
3. Requiring zoning laws in suburban
communities that permit lower or
moderate income housing
1
2
3
4
4. Holding down the unemployment
rate
1
2
3
4
5. Reducing air and water
pollution
1
2
3
4
6. Solving state and local problems
like crime rates, run-down local
services, or poor school system 1
2
3
4
7. Passing laws to speed up racial
integration of suburban com-
munities
1
2
3
4
8. Making Federal operations more
responsive to public needs
1
2
3
4
9. Providing adequate health care
services for the American
people
1
2
3
4
10. Training enough doctors
1
2
3
4
11. Creating a national compulsory
health insurance program
1
2
3
4
-3-
Very
Fairly
Not too
No
Important Important Important Opinion
12.
Extending Federal bussing
legislation to the whole country,
not just the South
1
2
3
4
13.
Reforming the Federal Welfare
system
1
2
3
4
14.
Providing adequate living standards
for the needy through welfare
programs
1
2
3
4
15.
Working to restore and enhance
the natural environment
1
2
3
4
16.
Providing increased Federal aid
to education
1
2
3
4
5.
I am going to name some government programs. For each one would you tell
me whether you think government spending should be kept at the present
level, if spending should be increased, or if spending should be decreased.
(INTERVIEWER: READ EACH ITEM AND REPEAT THE ANSWER CATEGORIES
AS NECESSARY. )
Kept at Should
Should
Present
be
be
No
Levels Increased Decreased Opinion
1.
Foreign Aid
1
2
3
4
2.
Space program
1
2
3
4
3.
Aid to education
1
2
3
4
4.
Farm support program
1
2
3
4
5.
Rural development
1
2
3
4
6.
Highway building program
1
2
3
4
-4-
Kept at
Should
Should
Present
be
be
No
Level
Increased
Decreased
Opinion
7. Medicare
1
2
3
4
8.
Financing Vietnam War
1
2
3
4
9. Anti-crime and law
enforcement programs
1
2
3
4
10.
Welfare programs
1
2
3
4
11.
Low-income housing
1
2
3
4
12.
Air and water pollution
1
2
3
4
13.
Programs to enhance and
restore our environment
1
2
3
4
14.
National defense
1
2
3
4
15.
More doctors and hospitals
1
2
3
4
16.
Financial help to the cities
1
2
3
4
17.
Finding a cure for cancer
1
2
:
3
4
6.
In your opinion, who should have primary
1 FEDERAL GOVERNMENT
responsibility for providing health care
2 PRIVATE INDIVIDUALS
services in this country - the Federal
3 NO OPINION
Government, or private individuals
4 OTHER (Specify):
through their medical insurance, their
savings, or their income?
7.
Would you be for or against a Federal
1 FOR
Government health insurance program paid
2 AGAINST
for through higher taxes?
3 NO OPINION
-5-
How serious a need do you think there is for
1 VERY SERIOUS
government sponsored health care services
2 FAIRLY SERIOUS
for the elderly in this area -- very serious,
3 NOT TOO SERIOUS
fairly serious, or not too serious?
4 NO OPINION
Which comes closest to describing what the Federal government should
do to control inflation:
1. Let business conditions take their normal course.
2. Take steps that will slow down inflation without any sharp
rise in unemployment.
3. Do whatever is necessary to stop inflation, even if it
means an increase in unemployment.
If you. had to fix the blame, who do you think is most responsible for the
inflation we have had in recent years?
(Probe: Any others?)
As far as you are concerned, does it make any real difference whether or
not the Federal budget is balanced?
1 YES
2 NO
3 DON'T KNOW
-6-
Should parents who send their children to
1 YES
parochial or private elementary and secondary
2 NO
schools be allowed to deduct the cost of tuition
3 DON'T KNOW
from their Federal income tax?
d-on Texas Question it - varies worth by closing state plants & creating some unemployment
Is in order to clean-up The Houston ship Channel. (Illincis +
same Ohio Fiver. question New Jersey same question but w. Raritan Bay + Delawave
but w. chicago Liver, Shores it hake alrhigan
electricity Is it it to clean-up the smog in has Angeles. - See been footio.Calif.
Buy ) worth it to vation The use if your automobile + use ot
calif
1.
In politics as of today, do you consider yourself
1 DEMOCRAT
a Democrat, Republican, Independent, or
2 REPUBLICAN
something else?
3 INDEPENDENT
4 DON'T KNOW/UNDECIDED
5 SOMETHING ELSE
(If "INDEPENDENT" or "UNDECIDED" on Q. 13, ASK):
14. As of today, do you lean more toward the
1 DEMOCRAT
Democratic party or more toward the
2 REPUBLICAN
Republican party?
3 DON'T KNOW/UNDECIDED
5.
Regardless of the political party you might favor,
1 LIBERAL
do you consider yourself to be 2 liberal,
2 CONSERVATIVE
conservative, or somewhere in between?
3 SOMEWHERE IN BETWEEN
4 DON'T UNDECIDED
(IF "SOMEWHERE IN BETWEEN, " "DON'T KNOW/UNDECIDED"
ON Q. 15. ASK):
16. Do you lean more toward the liberal side
1 LIBERAL
or more toward the conservative
2 CONSERVATIVE
In order to clean up Sm Croncisco Pay would you towar m
increase in your taxes te pay for additional savage treatment?
-7-
17.
Of which of these age groups are you?
1 18 TO 20
(READ CHOICES TO RESPONDENT. )
2 21 TO 29
3 30 TO 49
4 50 OR OVER
5 NOT DETERMINED
18.
Do you or does anyone in your household belong
1 YES
to a labor union?
2 NO
3 DON'T KNOW
9.
Do you have any relatives over 65-years-old living 1 YES
with you in your home or who depend upon you for
2 NO
financial aid?
3 DON'T KNOW
20.
Is there anyone in your household who has served
1 YES
in the armed forces during the last 5 years?
2 NO
3 DON'T KNOW
21.
What is your religious preference?
1 PROTESTANT
2 CATHOLIC
3 JEWISH
4 OTHER
5 NONE
6 REFUSED OR DON'T
KNOW
2. What was the last grade in school you
1 8TH GRADE OR LESS
completed?
2 HIGH SCHOOL INCOMPLETE
(GRADES 9, 10, 11)
3 HIGH SCHOOL COMPLETE
(12TH GRADE)
4. SOME COLLEGE OR
COLLEGE GRADUATE
-8-
Finally, so that we can group all answers, what
1 UNDER $5,000
is your total annual family income before taxes:
2 $5,000 to $15,000
Under $5,000; $5,000 to $15,000; or over $15,000?
3 OVER $15,000
4 REFUSED
5 DON'T KNOW
1 MAN
2 WOMAN
Are you white, Negro, or some other race?
1 WHITE
2 BLACK
3 OTHER
THANK YOU VERY
MUCH
me Interview Completed:
otal Interviewing Time:
espondent's Telephone No:
( )
Area Code
Number
ate:
ocation Number:
certify that this is an honest interview taken in accordance with my instructions.
terviewer's Name:
opinion Refearch CORPORATION
INTERNATIONAL HEADQUARTERS: PRINCETON, NEW JERSEY 08540
telephone: 609,924-5900
June 15, 1971
MEMORANDUM
TO:
KENNETH R. COLE, JR.
DEPUTY ASSISTANT TO THE PRESIDENT
FOR DOMESTIC AFFAIRS
FROM:
TOM BENHAM
EXECUTIVE VICE PRESIDENT
OPINION RESEARCH CORPORATION
SUBJECT: STATE SURVEYS
Attached to this memorandum is a draft for the proposed state surveys.
As requested by you, we have taken from the recent domestic issues
survey the open-ended issue question, the questions on the importance
of various issues, the questions on spending for government programs,
and most of the questions on health care. Obtaining information on
these would allow the results from each state to be compared with the
results of the country as a whole.
In addition to these questions that we visualize as standard in each
survey, additional questions will be asked, specifically designed for
an individual state in consultation with you.
If the number of questions designed for an individual state are too
great, then we will have to cut back on some of the questions that
form the standard part of each state survey.
It is our recommendation that these state surveys be conducted by
telephone. If personal interviews were to be conducted, it would be
quite costly in some of the less populous and less urbanized states,
as interviewers have to travel further and the length of time necessary
to complete the study increases.
Kenneth R. Cole, Jr.
-2-
June 15, 1971
For such state telephone surveys, 300 to 500 interviews is sufficient
for a reliable view of total statewide opinion. A reasonable amount
of subgroup analysis of the data is possible with five hundred cases,
and some with 300. The only justification for the additional expense
of going beyond 500 interviews would be if a fairly detailed subgroup
analysis were desired.
Cost: $6,950 per state for 500 interviews
$5,200 per state for 300 interviews
Schedule: 2 weeks from questionnaire approval for 500 interviews;
a couple of days less for 300 interviews.
TWB/jfs
Attachment
July 6, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
1972 Convention Site
Magruder asked the Attorney General to call Senator
Dole to assure no discussion of the convention site
with the President aboard Air Force One today.
However, the Attorney General requests that a final
decision on the site be reached by Wednesday. When
the decision is reached, Timmons and Magruder will
be instructed to follow the scenario outlined in
previous memoranda.
GS:dg
GS has TABS
July'5, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Magruder's Projects
The Attorney General has been pressing Magruder for action by
the task forces. The result is a series of memoranda for the
Attorney General which are attached as tabs and summarized:
1. The Place of Women in the 1972 Campaign
Rita Hauser argues that there is a new social and political
awareness among women that will have to be tapped carefully
to assure their support for the President. The recom-
mendation, which the Attorney General has not acted upon,
is that a separate women's organization within the campaign
should not be created, but rather that a woman be appointed
at the Deputy Campaign Manager level to carry the respon-
sibilities justified by experience and ability regardless
of gender (menorandum attached at Tab A).
Tom Benham of ORC reviewed the polling material available
on "Women's Lib" and concluded that there is no political
significance to the movement per se. He suggests directing
the appeal to equal job opportunities rather than to the
movement itself (memorandum attached at Tab B).
2. Young Voters for Nixon
Ken Riets has been hired by the Attorney General to be
Executive Director of Young Voters for Nixon. Riets sub-
mitted a memorandum to Magruder who delivered it to the
Attorney General (attached at Tab c). The Riets memorandum
relies on the Brock analysis for the President of the uses
of young voters. As to decision items for the Attorney General,
Riots urges that: a) "Young Voters for Nixon" be the official
title of the group; b) YVN be separate from the regular
campaign organisation, expecially on the state level, c) YVN
control the "overall thrust and policy of the Nixon youth
movement", including YRs, New Generation for Nixon, etc.,
d) YVN emphasise "first voters for Mixon" up to age 30, e)
Senator Brock's ad hos YVN advisory beard of selected NCe
under age 40 submit broad policy guidance for the National
-2-
campaign for young voters (members: Senators Brock and
Weicker, Congressmen Steiger (Wisc.), Lujan (N.M.), Frey
(Fla.), Pettis (Cal.), Beister (Pa.), Whitehurst (Va.).)
Members of this board will set up regisnal boards of
Governors, Mayors, etc., who may not all be Republicane:
Brock's Advisory Boards will have a staff which will expand
in the next few months, f) After November 1st, the larger
staff will create First Voters for Nixon, which will be a
targeted, high visibility registration drive among young
voters based on public opinion surveys; g) A campaign plan
will be submitted which will descrive in detial the YVN
programs and schedule including hiring and training staff
(Nov.-Jan.); public activities including regional and state
staffs and concentration on Nixon voters among school groups
in the 21 target states (Feb.-April), tighten organisational
structure around the identified Nixon voters (May-July),
target mailing and campaign appeals to deliver the 500,000
young workers for Nixon (Aug.-Nov.).
3. Voter Registration
You asked Magruder to reconsider the decision about non-
involvement with registration drives. (Memorandum attached
at Tab D.) Magruder's response is the plan developed by
Senator Brock and Ken Riets. The plan, which the Attorney
General approved Friday, suggests that the current Republican
voter drives are of little value; that the Youth for Nixon
Organization (Ken Riets) will have to control our registration
drive, and that after thorough planning the registration drive
(First Voters for Nixon) will concentrate on target indi-
viduals in key states. The First Voters for Nixon would seek
some publicity during the next four months while the organ-
isation work is being done. Brock and Riets believe that
any mass registration drive would work to the President's
disadvantage. (Riets' material also attached at Tab D.)
4. Mock Conventions
You asked for a description of the campaign's plans for mook
conventions (Memorandum attached at Tab E). Riets prepared
the memorandum attached at Tab F which Magruder gave to the
Attorney General for consideration. Riets urges a scheduled,
organized series of conventions under his direction within
Young Voters for Nixon. No specifics are offered as it is
Riets' view that organisation cannot begin until this winter.
-3-
It is Finch's view that the interest in and number of
mook conventions this year will be much lower because now
youth has the vote and will channel its energies toward
real voter participation instead of substitute politics.
5. Target Voter Strategy
The Delaware test of the target voter strategy is part
of a Magruder memorandum on Research (Tab G) which has been
submitted to the Attorney General. No decision by the
Attorney General has been relayed to Magruder. The Research
memorandum draws heavily on the RNC priority states list,
which you reviewed in the key states memorandum of June 23rd.
Additional points made include descriptions of successful
examples of "rifle-shot communication with target voters
to augment the nass-media campaign". Magruder requests
authority from the Attorney General to (p)roceed with
detailed development of the target voter strategy".
6. Democratic and Republican Contenders
Pat Buchanan is the Chairman of this Magruder task force,
which has concluded that the current system of collecting
data is adequate. This conclusion will be tested this week.
The Buchanan memorandum (attached at Tab II) is excellent,
delightful reading. This summary does an injustice: a)Kennedy
could have the nomination if he wants it, he will decide to
run in December 1971 if he feels the President is a loser;
there is a split of opinion as to whether Kennedy would be
the most difficult candidate; his strengths are: Kennedy myth,
rank and file Democrat support, and the best political
operation; his weaknesses are: Chappaquiddick, too far left,
anathema to South, b) Muskie could unite Democrate and is
strong on new priorities issues, but he has politically bumbled
the clean shot at the nomination, issues, and the center conser-
vative Democrats; o) Humphrey is not considered the strongest
opponent but has the party connections and politically accurate
stand on economic issues, he is also a strong campaigner; his
weaknesses include: old face, hemlock to New Left, weak in
polls, and no appeal to youth, d)Jackson would be an excellent
VP for Kennedy because he is a rallying point for Democratic
conservatives; if Jackson were the Presidential nominee a fourth
party would result, e) NoCloskey should be ignored from the
National level but pushed left to tarnish his ex-Marine, honest
White Knight image, f) the result is attack all Democratic can-
didates and party leadership but keep the President aloof by
either keeping the entire official family out of politics or
by using the available Republican guns, except the President,
-4-
to hit the Democrats; g) The current research by the RNC
and Mort Allin is adequate and our resources should be
allocated to increasing the output of attacks by MONDAY,
Dole, letters, and Colson's shop, h) Future activities to
be considered include Walker advance men implemented diffi-
culties for contenders, mid-week version on MONDAY, and full
time use of Ken Khachigian as the White House Staff Man to
handle the contenders' material, 1) For the next six months,
output should seek to exacerbate the Democratic rift by
relying on the good RNC collection system and seeking
methods of getting information into media, this would not
require funds for staff from the campaign for now.
7. Mrs. Lombardi
Pursuant to a request after Mrs. Lomburdi saw the President,
Magruder has asked the Attorney General to include her on
the Citizens for the Re-election of the President.
8. Businessmen for Nixon
Flanigan urges the Attorney General to accept Don Kendall
as the head of Businessmen for Nixon. The Attorney General
agreed and Kendall has assigned Deke De Loach (former assistant
to Hoover) and Harvey Russell, black, to begin working
immediately with Magruder. The plan is to have the business-
men's group primarily organization, issue, and recruitment
oriented, instead of fund raising oriented. The businessmen's
group should review 1968 and other campaign experience to
prepare a formal recommendation for action for the Attorney
General by August 31, 1971. (Memorandum attached at Tab I.)
9. Advertising
Magruder's memorandum for the Attorney General (attached at
Tab J) recommends that the Citizens form their own advertising
agency in Washington. He cites 1968 experience with Fuller
Smith as the reason against hiring an independent agency
with a Citizens campaign group within it. Magruder argues
that no independent agency could guarantee full time perfor-
mance by the best people in all related fields. Disadvantages
to the creation of a new ad agency such as the simple logistics
of setting up a $20 million advertising agency are dismissed
as being no different than what an independent agency would face.
Assumptions based on the campaign spending legislation, 1968
experience, and fixed commission costs indicate that creation
-5-
of a new advertising agency would save $1,200,000. Magruder
requests authority to form the new agency and recruit an
advertising director and creative director for consideration
by the Attorney General. Magruder concludes by recommending
target advertising that should be pre tested in the primaries.
10. Farm Vote Plan
Whitaker, as Chairman of the Farm Vote Task Force, submitted
the most detailed, considered, solution-oriented proposal of
any of the task forces. It is attached at Tab K. Whitaker's
task force includes Bryce Harlow, Hyde Murray, Donald Brock
(AA to Hardin), and Phil Campbell. Twenty-two recommendations
for action are ready for decision by the Attorney General.
Whitaker prepared a one page summary of the report which makes
these points: a) Some non-political recommendations are being
implemented now, b) posative and negative issues are identified
with suggestions for effective utilisation or response) e) pell
information is needed and, d) better communication among
Washington groups concerned about farmers is needed.
11. Planning Schedule for the Re-Election of the President
Bill Horton, of Fred Malek's, staff, prepared the planning schedule
for Magruder to deliver to the Attorney General today. Copy 2
of 12 is attached at Tab L. In chart form, all of the major
decisions to be made by the Campaign Director are superimposed
on the 17 month political calendar. Tab A of the schedule is
a summary of the 15 task force principal planning activities.
Subsequent tabs detail each of the major planning task forces
and decision points.
Horton's analysis points out a severe weakness in the coordinated
planning for the Re-Slection of the President, that is, the lack
of unified campaign - State of the Union - Budget approach
aimed at November 7, 1972.
12. Bsochure
Magruder directed the RNC to prepare a brochure which could
be used to send to people who write to the White House, the
Citizens, or the RNC asking what they can do to help re-elect
the President. All who write in receive acknowledgements and
are datalogued by Anne Higgins, Rob odle, and Ed DeBolt,
respectively. (Attached at Tab M is memorandum describing
the system.)
-6-
The Attorney General quickly reviewed the brochure but deferred
to you for any comments. The brochure has not been "staffed"
to Safire, Moore, etc., because of reluctance to put White
House Staff in the position of second-guessing the Attorney
General's campaign operation. If you feel this would not be
a problem, the brochure will be staffed this week. (Mock-up
attached at Tab N.)
Recommendation:
That the brochure be staffed to Chapin, Safire, Moore, and
Klein for comment.
Approve
Disapprove
Comment
GS:1m
July 3, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Rumsfeld Memoranda to
the Attorney General
Counsellor Rumsfeld's recent memoranda (copies attached)
for the Attorney General cover:
June 26: McCloskey believes Reagan is actively
pursuing the Presidency because Florida's
primary on March 14 will force New Hamp-
shire to change to March 7 thereby per-
mitting Reagan to assess the results before
filing deadline for the California primary
(March 10),
June 25: An analysis of New Jersey by Al Abrahams makes
three points: 1) Governor Cahill and his top
three - Paul Sherwin, Joe McCrane, and Pete
Garvin - are becoming stronger and should be
cultivated by the President in light of the
disintegration of the 1968 Nixon team,
2) there is no serious primary challenger
to Case, who appears honest among the
scandals, but who may try to block the Nelson
Gross position at the State Department;
3) State Senate President Ray Bateman should
be tapped to assist the President and assure
that McCloskey goes nowhere in the primary;
June 25: A1 Abrahams also did an analysis of Maryland
which covers: 1) personal rather than
Republican Party organizations control the
state though Alexander Lankler, the Republican
State Chairman is effective and trusted by
Agnew; 2) Senator Mathias and Lankler have
seen Dent about a black Republican Baltimore
mayoral candidate but no one believes any of
the possible Democratic nominees could be defeated;
2
3) Mathias is pushing Beall's brother to
be the gubernatorial candidate in 1974
though James Gleason, former AA to then
Senator Nixon, is considering running for
governor or against Mathias in the Repub-
lican primary; 4) citizens committee headed
by Milton Eisenhower is suggested as well as
a return visit by the President to Maryland
with Beall.
GS:dg
TO-BE AN
THE WHITE HOUSE
WASHINGTON
By NARS, Date
June 26, 1971
TO:
BOB HALDEMAN
FROM: DONALD RUMSFELD
CONFIDENTIAL
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.Q. 12065, Section 6-102
CONFIDENTIAL
By
Date 4-21-82
June 26, 1971
MEMORANDUM FOR :
THE ATTORNEY GENERAL
When McCloskey was in Florida a week ago, he passed
along the following comment to a friend of mine who related it
to me. McCloskey said, "Tell the White House that now that
Florida has established a presidential primary date for March 14
New Hampshire will unquestionably change their primary date
from March 14 to March 7. In California the last day to file for
the Presidential primary is March 10. That means that Reagan
will be able to wait for the results of the New Hampshire Primary
before having to make up his mind as to whether or not to enter
the California Primary."
Obviously McCloskey believes Reagan is actively interested
in becoming President and that the date changes will work to the
advantage of those Republicans ambitious to be President- not to
the President's advantage.
THE WHITE HOUSE
WASHINGTON
June 25, 1971
FOR
BOB HALDEMAN
FROM:
DONALD RUMSFELD
TO 65-
For Summary
TO BE AN
June 25, 1971
By E.O.
CONFIDENTIAL
MEMORANDUM FOR:
JOHN MITCHELL
Attached is some very current material on New Jersey
that was prepared by A1 Abrahams who has managed
statewide campaigns in the State of New Jersey in the
past.
cc: Bob Haldeman
NEW JERSEY
Organization: John Dimon of Burlington County (near Philadelphia)
is State Chairman, but the state party structure is weak in the
presence of a strong Governor.
Governor Cahill and his men are the N.J. organization. He is
coming on stronger with the Party organization all the time.
At first distrusted because he vests power in a few and comes
from South Jersey in a traditionally northern-oriented power
system, Cahill is beginning to be recognized by the Party as
effective and a strong decision-maker. His personal team is
communicating now with the Party organization. Previously,
they were either ill-informed or rode roughshod.
Some county organizations are strong: the Nelson Gross-Stetile
combination in Bergen County is potent, with Gross still the
tough, effective influence he has long been. (Look for Sen,
Case opposition to reported Gross State Department appointment.
Gross lacked bar endorsement when Cahill wanted to name him a
state judge and Case may use this.)
Lew Gray is an effective chairman (Somerset County). Henry
Syan of Mercer is coming along; the bad party split in populous
Essex County is improving slightly under George Wallhauser Jr.,
whose father was a well-regarded Republican Congressman.
William Strang, leader of Gloucester County, has a strong hold
on his organization.
Ben Danskin of Monmouth County is a heavy-weight who inherited
the late Russell Woolley's machine and is doing well with it.
But essentially, all power flows from and to Governor Cahill
and his personal leaders.
The team that provided RN a smashing convention victory over the
state organization is disintegrating
John Beier Theurer, former Hudson County Chairman, has been
indicted in the scandals there and has pleaded guilty; State
Senator Farley (long-standing Nixon man) of Atlantic County is
weakened and reportedly about to come under heavy scrutiny from
the State Crime Commission. John Gallagher, Middlesex County
Chairman, strongly pro-RN, has resigned and a weak chairman,
Leon Janecki, has replaced him. Pro-Nixon State Senators William
Hiering (Ocean County) and Harry Scars (Morris) are retiring.
Only Gross is strong and he has lost statewide influence in the
wake ofhis defeat for U.S. Senator.
N.J. - 2
Congressman Charles Sandman Jr., Cape May County leader, has
just lost in an attempt to name the party's State Senate choice
from there. Young Assemblyman Andy Cafiero Jr., beat the
Sandman forces and is a comer in South Jersey.
The State picture: Cahill is coming along, probably is stronger
with Democrats than with rank-and-file Republicans. He calls
his shots through three people. They are into everything and
their effectiveness is incrasing with their tenure. The most
powerful Republican in the state is long-time Cahill associate,
Paul Sherwin, Secretary of State. All major decisions have his
imprint. Almost as potent are Joe McCrane of Camden, strong
conservative and pro-RN, who is State Treasurer, and Pete
Garvin of Bergen County, Cahill's chief link to the legislature.
U.S. Senate race: Incredibly, after thumbing his nose at
rank-and-file Republicans for 18 years, Senator Case has as yet
no serious primary opposition.. No Democrat looks strong
against him. Labor polls show Case running strong within their
ranks against any Democrat, including ex-Governor Richard Hughes.
Assemblyman Walter LeeTH a Burlington County conservative, will
likely run against Case in the primary but is not known at all.
McCrane is anti-Case and could make a strong primary race with
heavy financial support. There are reports he is contemplating
just that. McCrane is race track owner Gene Mori's son-in-law
and is a successful businessman in his own right. McCrane must
be respected, but Case has the current state scandals going for
him. In the end, he has retained Republican support because of
his carefully-cultivated honesty image. Be is one of the rocks
in a scandalous state situation. But McCrane is Cahill. Gross
could be very effective in an anti-Case primary and the possi-
bilities cannot De overlooked. Gross and Case just don't get
along.
How does all this affect RN? It doesn't much. He has no opposi-
tion fram any Republican of any standing. Case will play a loner
game in the general and will likely be anywhere but in major
evidence during RN appearances.
McCloskey will go nowhere in a Republican preferential primary
and RN strategy should likely be not to enter anyone's name
against McCloskey, including his own, in New Jersey.
What To Do:
An impressive citizens committee could be effective at this time.
Lean on State Senate President Ray Bateman, a young, completely
capable and well-regarded leader for advice. Bateman is a natura
for RN, loyal dedicated, decent and sound.
N.J. - 3
Cultivate Cahill at every turn. Sherwin has a low regard for
the political sagacity of RN's advisers and this is important.
Gross can't keep Cahill in line. First, Cahill doesn't like
him that much. Second, Cahill is essentially a loner with a
good deal of "brown derby" deep inside him. New Jersey takes
work to keep. it stable. It can be won in '72. RN has always
been strong there.
THE WHITE HOUSE
WASHINGTON
June 25, 1971
FOR:
BOB HALDEMAN
FROM:
DON RUMSFELD
CONFIDENTIAL
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
the
By
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O.
June 25, 1971
By B.
CONFIDENTIAL
MEMORANDUM FOR:
JOHN MITCHELL
,
Attached is some very current material on Maryland that
came from a number of sources, principally Al Abrahams,
a former statewide campaign manager in the State of
Maryland.
cc: Bob Haldeman
MARYLAND
Organization: The decisive defeat of the Republican
gubernatorial candidate has not helped the general condition,
already deteriorated, of the Republican county and state
organizations in Maryland. Maryland has not been noted for
the strength of its organizations at the county level with
few exceptions. The hitherto reasonably strong Montgomery
County organization has been deteriorating in the past couple
of years. Prince Georges County, a rising star on the
Republican horizon, is now threatened by a factional dispute
between Congressman Larry Hogan and William Gullett, the newly-
elected County Executive. Hogan had his own candidate for
County Executive and the beginnings of what could be a bitter
dispute are becoming evident. And the difficult part of this,
from a party standpoint, is that Prince Georges County could
become the banner Republican spot in the greater Washington
suburban area. This is particularly so because the quality
of the Hogan and Gullett leadership is high and because Montgomery
County's heavy measure of liberalism is unreliable.
A formerly strong Montgomery County organization has deteriorated
in the past two years; Baltimore County, which has been delivering
sizeable majorities for Senators Mathias and Beall, the President
and the Vice President has just undergone a change in leadership;
western Maryland, where State Senator Ed Thomas of Frederick
County and Ed Mason of Allegany County are among the most
effective leaders, continues to be relatively strong; the special
election of Congressman Bill Mills in Rogers Morton's old district
represents a continued claim on the success of a personal, rather
than a party organization; and a continued sad decline of
Republican organization efforts in Baltimore City portray a
generally negative picture on the strengths and importance of
the county Republican organizations.
Who is the organization: A brigh spot in the picture is the
hard work of Alexander Lankler, the Republican state chairman.
He is a long-time Rockefeller man who is trusted by the Vice
President and his Maryland people and who aspires to full
recognition as an accredited and effective Republican non-
factional leader. He is doing a good job of shor ng up the
party's financial problems which have always been extreme. The
only successful Republican fund-raiser for many years has been
the Vice President, both as Governor and as the vice presidential
candidate. He has strong ties to conservative Democratic
businessmen, along with Republicans who dominate the Baltimore
financial scene. No other Republican in Maryland can make the
Agnew kind of dent. But Lankler has consolidated party fund-
raising and is making it work to a far greater extent than
before.
Md. - 2
The personal organizations of State Senators Jervis Finney,
Porter Hopkins and Jack Bishop, all from the western part of
Baltimore County, are effective. A new member of the House
of Delegates, Bill Linton, from the eastern blue-collar end
of Baltimore County, also was a recent victory for an effective
personal organization. Senator Mathias and, particularly,
Senator Beall have strong followings in various sections of
the state, especially in western Maryland. Senator Mathias
is also strong in the Washington suburbs. Beall, if properly
motivated, could be the strong leader that the state party has
needed since, and even before, the departure of Governor Agnew
from the state scene.
An issue is developing over the Republican choice for Baltimore
mayor. Lankler and Mathias have visited Harry Dent bringing
the message that a black Republican needs to be the party choice
for mayor. The probably front-runner for the Democratic
nomination is a black (and former Republican) George Russell.
But he will have spirited opposition from State Senator Clarence
Mitchell III, also black and the son of NAACP Washington
representative, Clarence Mitchell. The upshot is likely to be
that City Council Chairman Schaefer will win the Democratic
nomination for mayor.
Lankler and Mathias are concerned that in the absence of some
"message" or leadership, Ross Pierpont, a former Democrat, will
walk off with the Republican nomination and that he will run a
Klan-type campaign and hurt Republican chances in that area
and state-wide. Pierpont is evidently planning to become a
candidate because he thinks a black will be nominated by the
Democrats.
Mathias apparently believes that Republican candidates could
be selected who would strongly enunciate the President's
positions as they affect urban areas. He believes this is one
way of selling what the President has been trying to do for the
people of the cities. There is a real question as to the
effectiveness of such an approach. For example, one potential
black candidate that the Republican leadership may put forth is
the Reverend Marion Bascom. He would be highly unlikely to base
his campaign on support of the President or on what the President
is trying to do. It is impossible to find anyone who believes
a Republican can be elected mayor of Baltimore regardless of
his platform. On the Mathias-Lankler point, local people running
in the Baltimore mayoralty election could help "sell" RN programs
like revenue-sharing, and it would be a plus to get further
exposure for the heart of the Administratin's urban-suburban
programs. The danger is that in the inevitable Republican loss,
the President would be tagged with the defeat.
Md. - 3
The gubernatorial picture for 1974: Representative Hogan,
an ardent Nixon supporter, wants to be Governor. This is
do-able. He has a strong personal following in his Congressional
district and is the kind of candidate who could appeal in
Baltimore County and, quite probably, in western Maryland. Hogan
has this growing inhibition -- his split with County Executive
Gullett, which, if not healed, could deny him the home base he
needs to be nominated. A strong local leader who would like to
be Governor is Joseph Alton of Anne Arundel County, part of the
Morton-Mills district, who apparently was a key factor in the
Mills special election. Alton wanted to run for Governor in
1970 and likely considers himself a candidate in 1974. Another
potential statewide office seeker is Montgomery County Executive
James Gleason, a former Administrative Assistant to then-Senator
Nixon and, later, Senator Knowland. Some believe he might
test Mathias in a Republican primary for the Senate. He has
run for the Senate before with a previously inadequate power base.
The Mathias wing would like to focus on Senator Beall's younger
brother, George, for Governor, as early as 1974 but probably
as late as 1978. Young Beall is the U.S. Attorney in Baltimore;
he is vigorous, attractive and has the family name.
Some concerns are expressed about Maryland's preferential
primary which, on the Democratic side, Governor Mandel is
apparently seeking to change out of concern for the possible
candidacy of George Wallace. In the event that the primary law
is not changed, a party-line Democrat, Fred Wineland, Mandel's
Secretary of State, would determine who should be on the
Republican ballot. There is no support for Congressman McCloskey
from the party. But the Washington Post and the Montgomery County
Republican voter could have a field day with his candidacy in
a Maryland preferential. Neither the President nor the Vice
President has any party opposition whatsoever, although Mathias
obviously does not see eye-to-eye with either. Lankler got
the Maryland State Central Committee on record in support of a
Nixon-Agnew ticket in 1972. National Committeewoman Katherine
Massenburg is not strongly pro-Nixon, but National Committeeman
Allen is. A strong voice in western Maryland continues to be
D. Eldred Rinehart, a former national committeeman and now a
member of the Federal Renegotiation Board.
What To Do:
Lankler wants a citizens committee for the ticket. Milton
Eisenhower, the acting President of Johns Hopkins University,
was the citizens committee head for both Mathias and Glenn Beall
in their successful races. He would be a good choice for the
President. Another respected figure from the eastern shore,
Clarence Miles, a Democrat, was active for Senator Beall in the
recent campaign, and could be pro-Nixon on a citizens committee.
Md. are 4
Senator Beall is not taking a state-wide party-building
interest, but could be the most unifying force in the Maryland
picture today and would be a useful influence on Mathias. He
could also be an effective influence in the Prince Georges
situation.
Senator Beall might entertain a victorious return to Dundalk,
the eastern Baltimore County blue-collar Democratic bastion
which he earned following RN's appearance with him in the
1970 campaign. It would be in the nature: of a "thank you" for
supporting a Republican. The President should consider going
with him to dramatize: 1) he is still after the blue-collar
voter and 2) that voter can be won.
July 1, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
RNC Film
Magruder advises that the Attorney General reviewed the
script of the RNC film with Tom Evans and Job Magruder.
The scenes on the dead seldier, integration, and burdens
of the office will be changed by the producer at no cost.
The film will be completed by August 20 at which time it
will be subject to approval by you and the Attorney General,
as well as members of the White House Staff that you suggest.
The RNC now requests access to the Oval Office during the
President's trip to California. Chapin agrees that access
should be granted because control over the final product
is now re-established.
Recommendation:
That Tom Evans at the RNC be granted authority to permit
his film producer access to the Oval Office between July
7 and July 15, under the immediate control of Mark Goode.
Approve
Disapprove
Comment
001 Dwight Chapin
GS:1m
July 2, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Mrs. Nixon's Request
for Reply to Mrs. Mays
Mrs. Nixon sent you a note asking for assistance in responding
to Mrs. Hugh C. Mays' letter offering help to re-elect the
President. A suggested memorandum for Mrs. Nixon for your
signature is attached.
GS:1m
July 2, 1971
MEMORANDUM FOR:
MRS. NXXON
FROM:
H.R. HALDEMAN
SUBJECT:
Mrs. Hugh C. Mays'
Letter Offering
Assistance
You asked for suggestions to respond to Mrs. Mays' offer to
help re-elect the President.
The first family unit, Lt. Col. and Mrs. John Thulin, can begin
helping at the Citizens for the Re-election of the President
offices in the near future. Job Magruder, who is the Attorney
General's aide at the Citizens' Committee, has developed a plan
for use of part time and volunteer help. Chuck Colson's wife,
Patty, is heading up the women's organisation. Job Magruder
is personally working with men who offer assistance. of course,
all the programs are just beginning so the requirement for
help right now is quite limited.
As for the two families in California, the chances are that
Leonard Firestone will be the Citizens Chairman for the State.
However, the Attorney General has not yet decided if that is
to be the case. When he does, both families should get in
touch with the California State Chairman of Citizens for the
Re-election of the President. In the meantime, both families
should contact Job Magruder at:
Citizens for the Re-election of the President
1701 Pennsylvania Avenue, N.W.
Washington, D.C. 20500
HRH:GS:lm