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This file contains:
From Gordon Strachan to Bob McDermott. RE: Dr. David Derge's release from his consultantship with the RNC. 1 pg. [Subject: White House Staff] [Memo], 10/29/1971
From Gordon Strachan to Haldeman. RE: The approval to remove Dr. David Derge as a consultant to the RNC. 1 pg. [Subject: White House Staff] [Memo], 10/28/1971
From Gordon Strachan to Carlo Neal. RE: Strachan's appreciation to Mr. Neal for taking care of his parents-in-law while they are staying at the Watergate Hotel. 1 pg. [Subject: Personal] [Letter], 10/21/1971
From Gordon Strachan to Dave Parker. RE: Two attachments detailing "surrogate candidates" and "spokesmen resources." 1 pg. [Subject: Domestic Policy] [Memo], 10/27/1971
From David Parker to Gordon Strachan. RE: Mr. Parker's inquiry into whether Strachan has forwarded the copy of a memo concerning the "spokesmen resources." 1 pg. [Subject: White House Staff] [Memo], 10/26/1971
A note from Gordon Strachan to Haldeman. RE: The consensus plan for all surrogate candidates, and the possible aid from Senator Goldwater. 1 pg. [Subject: Domestic Policy] [Other Document], 9/21/1971
From Stephen Bull to Dwight L. Chapin. RE: The scheduling of Senator Goldwater and other surrogate candidates. 16 pgs. [Subject: Domestic Policy] [Memo], 9/16/1971
From Gordon Strachan to Dave Parker. RE: The President's decision not to do television shorts for the Senate or House candidates next year. 1 pg. [Subject: Domestic Policy] [Memo], 10/26/1971
From Gordon Strachan to Dave Parker. RE: The organization plan for the Key State Dinners beginning in January. 1 pg. [Subject: Domestic Policy] [Memo], 10/26/1971
From Gordon Strachan to Dave Parker. RE: A request for the President to meet with Governor Frank Sargent of Massachusetts. 1 pg. [Subject: White House Staff] [Memo], 10/13/1971
From John N. Mitchell to Dwight Chapin. RE: Governor Sargent of Massachusetts' offer of assistance to the President, and the need for a meeting between the two to solidy mutual support. 1 pg. [Subject: Campaign] [Memo], 10/8/1971
From Harry Flemming to Attorney General, John Mitchell. RE: Governor Frank Sargent, and the importance of his ability to raise money for the Presidential campaign of 1972. 1 pg. [Subject: Campaign] [Memo], 10/6/1971
From Gordon Strachan to The Record. RE: Haldeman, Cliff Miller, the meeting with Peter Dailey, and strategies for campaign advertising. 4 pgs. [Subject: Campaign] [Memo], 10/30/1971
Indecipherable handwritten notes. 7 pgs. [Subject: Personal] [Other Document], no date
From Gordon Strachan to The Record. RE: Haldeman-Colson meeting with Lyn Nofziger of October 8. 2 pgs. [Subject: White House Staff] [Memo], 10/14/1971
From Larry Higby to Gordon Strachan. RE: Inquiry into the typed notes regarding the meeting with Nofziger. 1 pg. [Subject: White House Staff] [Memo], 10/13/1971
Unknown author to Alan Strachan. RE: Appreciation for the letter of suggestions and conceps for the President to employ in his campaign for re-election. 1 pg. [Subject: Campaign] [Letter], 10/22/1971
Alan Strachan's report which illustrates the "up front" concept and several suggestions to help aid the President in his campaign for reelection. 2 pgs. [Subject: Campaign] [Report], 10/13/1971
From Gordon Strachan to Bill Timmons. RE: Possible Senators Meetings with the President. 1 pg. [Subject: Domestic Policy] [Memo], 10/26/1971
From Gordon Strachan to Carol Wilson. RE: Appreciation for Ms. Wilson's "thoughtful attention" during Kristine's visit at Sibley. 1 pg. [Subject: Personal] [Letter], 10/21/1971
Scholar Source Context
Document identity
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26145535
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WHSF: Contested, 12-6
core
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dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145535
sourceUrl
contentType
document
title
WHSF: Contested, 12-6
description
This file contains:
From Gordon Strachan to Bob McDermott. RE: Dr. David Derge's release from his consultantship with the RNC. 1 pg. [Subject: White House Staff] [Memo], 10/29/1971
From Gordon Strachan to Haldeman. RE: The approval to remove Dr. David Derge as a consultant to the RNC. 1 pg. [Subject: White House Staff] [Memo], 10/28/1971
From Gordon Strachan to Carlo Neal. RE: Strachan's appreciation to Mr. Neal for taking care of his parents-in-law while they are staying at the Watergate Hotel. 1 pg. [Subject: Personal] [Letter], 10/21/1971
From Gordon Strachan to Dave Parker. RE: Two attachments detailing "surrogate candidates" and "spokesmen resources." 1 pg. [Subject: Domestic Policy] [Memo], 10/27/1971
From David Parker to Gordon Strachan. RE: Mr. Parker's inquiry into whether Strachan has forwarded the copy of a memo concerning the "spokesmen resources." 1 pg. [Subject: White House Staff] [Memo], 10/26/1971
A note from Gordon Strachan to Haldeman. RE: The consensus plan for all surrogate candidates, and the possible aid from Senator Goldwater. 1 pg. [Subject: Domestic Policy] [Other Document], 9/21/1971
From Stephen Bull to Dwight L. Chapin. RE: The scheduling of Senator Goldwater and other surrogate candidates. 16 pgs. [Subject: Domestic Policy] [Memo], 9/16/1971
From Gordon Strachan to Dave Parker. RE: The President's decision not to do television shorts for the Senate or House candidates next year. 1 pg. [Subject: Domestic Policy] [Memo], 10/26/1971
From Gordon Strachan to Dave Parker. RE: The organization plan for the Key State Dinners beginning in January. 1 pg. [Subject: Domestic Policy] [Memo], 10/26/1971
From Gordon Strachan to Dave Parker. RE: A request for the President to meet with Governor Frank Sargent of Massachusetts. 1 pg. [Subject: White House Staff] [Memo], 10/13/1971
From John N. Mitchell to Dwight Chapin. RE: Governor Sargent of Massachusetts' offer of assistance to the President, and the need for a meeting between the two to solidy mutual support. 1 pg. [Subject: Campaign] [Memo], 10/8/1971
From Harry Flemming to Attorney General, John Mitchell. RE: Governor Frank Sargent, and the importance of his ability to raise money for the Presidential campaign of 1972. 1 pg. [Subject: Campaign] [Memo], 10/6/1971
From Gordon Strachan to The Record. RE: Haldeman, Cliff Miller, the meeting with Peter Dailey, and strategies for campaign advertising. 4 pgs. [Subject: Campaign] [Memo], 10/30/1971
Indecipherable handwritten notes. 7 pgs. [Subject: Personal] [Other Document], no date
From Gordon Strachan to The Record. RE: Haldeman-Colson meeting with Lyn Nofziger of October 8. 2 pgs. [Subject: White House Staff] [Memo], 10/14/1971
From Larry Higby to Gordon Strachan. RE: Inquiry into the typed notes regarding the meeting with Nofziger. 1 pg. [Subject: White House Staff] [Memo], 10/13/1971
Unknown author to Alan Strachan. RE: Appreciation for the letter of suggestions and conceps for the President to employ in his campaign for re-election. 1 pg. [Subject: Campaign] [Letter], 10/22/1971
Alan Strachan's report which illustrates the "up front" concept and several suggestions to help aid the President in his campaign for reelection. 2 pgs. [Subject: Campaign] [Report], 10/13/1971
From Gordon Strachan to Bill Timmons. RE: Possible Senators Meetings with the President. 1 pg. [Subject: Domestic Policy] [Memo], 10/26/1971
From Gordon Strachan to Carol Wilson. RE: Appreciation for Ms. Wilson's "thoughtful attention" during Kristine's visit at Sibley. 1 pg. [Subject: Personal] [Letter], 10/21/1971
citationUrl
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
12
6
10/29/1971
White House Staff
Memo
From Gordon Strachan to Bob McDermott.
RE: Dr. David Derge's release from his
consultantship with the RNC. 1 pg.
12
6
10/28/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
The approval to remove Dr. David Derge as
a consultant to the RNC. 1 pg.
12
6
10/21/1971
Personal
Letter
From Gordon Strachan to Carlo Neal. RE:
Strachan's appreciation to Mr. Neal for
taking care of his parents-in-law while they
are staying at the Watergate Hotel. 1 pg.
12
6
10/27/1971
Domestic Policy
Memo
From Gordon Strachan to Dave Parker. RE:
Two attachments detailing "surrogate
candidates" and "spokesmen resources." 1 pg.
Monday, December 13, 2010
Page 1 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
12
6
10/26/1971
White House Staff
Memo
From David Parker to Gordon Strachan. RE:
Mr. Parker's inquiry into whether Strachan
has forwarded the copy of a memo
concerning the "spokesmen resources." 1 pg.
12
6
9/21/1971
Domestic Policy
Other Document
A note from Gordon Strachan to Haldeman.
RE: The consensus plan for all surrogate
candidates, and the possible aid from Senator
Goldwater. 1 pg.
12
6
9/16/1971
Domestic Policy
Memo
From Stephen Bull to Dwight L. Chapin. RE:
The scheduling of Senator Goldwater and
other surrogate candidates. 16 pgs.
12
6
10/26/1971
Domestic Policy
Memo
From Gordon Strachan to Dave Parker. RE:
The President's decision not to do television
shorts for the Senate or House candidates
next year. 1 pg.
12
6
10/26/1971
Domestic Policy
Memo
From Gordon Strachan to Dave Parker. RE:
The organization plan for the Key State
Dinners beginning in January. 1 pg.
Monday, December 13, 2010
Page 2 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
12
6
10/13/1971
White House Staff
Memo
From Gordon Strachan to Dave Parker. RE:
A request for the President to meet with
Governor Frank Sargent of Massachusetts. 1
pg.
12
6
10/8/1971
Campaign
Memo
From John N. Mitchell to Dwight Chapin.
RE: Governor Sargent of Massachusetts'
offer of assistance to the President, and the
need for a meeting between the two to solidy
mutual support. 1 pg.
12
6
10/6/1971
Campaign
Memo
From Harry Flemming to Attorney General,
John Mitchell. RE: Governor Frank Sargent,
and the importance of his ability to raise
money for the Presidential campaign of
1972. 1 pg.
12
6
10/30/1971
Campaign
Memo
From Gordon Strachan to The Record. RE:
Haldeman, Cliff Miller, the meeting with
Peter Dailey, and strategies for campaign
advertising. 4 pgs.
12
6
Personal
Other Document
Indecipherable handwritten notes. 7 pgs.
Monday, December 13, 2010
Page 3 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
12
6
10/14/1971
White House Staff
Memo
From Gordon Strachan to The Record. RE:
Haldeman-Colson meeting with Lyn
Nofziger of October 8. 2 pgs.
12
6
10/13/1971
White House Staff
Memo
From Larry Higby to Gordon Strachan. RE:
Inquiry into the typed notes regarding the
meeting with Nofziger. 1 pg.
12
6
10/22/1971
Campaign
Letter
Unknown author to Alan Strachan. RE:
Appreciation for the letter of suggestions and
conceps for the President to employ in his
campaign for re-election. 1 pg.
12
6
10/13/1971
Campaign
Report
Alan Strachan's report which illustrates the
"up front" concept and several suggestions to
help aid the President in his campaign for re-
election. 2 pgs.
12
6
10/26/1971
Domestic Policy
Memo
From Gordon Strachan to Bill Timmons. RE:
Possible Senators Meetings with the
President. 1 pg.
Monday, December 13, 2010
Page 4 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
12
6
10/21/1971
Personal
Letter
From Gordon Strachan to Carol Wilson. RE:
Appreciation for Ms. Wilson's "thoughtful
attention" during Kristine's visit at Sibley. 1
pg.
Monday, December 13, 2010
Page 5 of 5
October 29, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
BOB McDERMOTT
FROM:
GORDON STRACHAN
SUBJECT:
Dr. David Derge
The man Peter Flanigan hired to be the Polling Consultant for
1968 is currently on the RNC payroll. His services are no
longer used by the RNC, the Domestic Council, OMB or the
Committee for the Re-Election of the President. In fact,
Mr. Flanigan has recently recommended to the Attorney General
that Bob Teeter of MOR be the Polling Consultant for the
Campaign. Mr. Teeter has been hired.
In light of these developments, would you inform Mr. Flanigan
that there is no longer a need for Derge's services and that
unless the RNC wants to keep him, they can go ahead and
terminate his consultantship. Mr. Flanigan may want to
inform Dr. Derge personally.
Concurrently, Mr. Flanigan may also want to inform Dr. Derge
that Fred Malek will have responsibility for picking up and
using Dr. Derge elsewhere.
Would you advise Mr. Flanigan of these developments and tell
me whether he prefers to tell Derge directly or he would
rather have the RNC or Fred Malek do it.
GS:elr
Cc: Fred malek
THE WHITE HOUSE
WASHINGTON
October 28, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Dr. David Derge
Dr. David Derge is currently listed as a Consultant to the
RNC at $1,200 per month. A check with the RNC (Ed DeBolt),
Domestic Council (Ed Harper), OMB (Bill Gifford), and the
Committee for the Re-Election of the President (Jeb Magruder)
indicates that Derge is no longer being used as a consultant
on polling or research matters.
Peter Flanigan recommended to the Attorney General in the
research memorandum that Bob Teeter of MOR be the polling
consultant for the Campaign. The Attorney General met with
Bob Teeter and was favorably impressed. After you indicated
that you did not need to see Teeter, Magruder offered him
the job of Polling Consultant. Teeter accepted at the per
diem equivalent of $38,000 per year.
Jeb Magruder believes that Dave Derge "sees the handwriting
on the wall" (e.g., he will not be the polling consultant for
1972).
Recommendation:
That we inform the RNC that we no longer need Derge's services
and that unless they want to keep him they can go ahead and
terminate his consultantship.
Approve
H-
Disapprove
Comment
If you approve, we'll inform Peter Flanigan of this decision -
he may prefer to tell Derge directly.
But have malek pick up
on using Derge eliewhere
October 21, 1971
Dear Mr. Neal:
I want to thank you for the thoughtful atten-
tion you have given my parents-in-law, John
and Rosemary Freiburg. They are enjoying
their stay at the Watergate very much indeed.
Your kind assistance is certainly appreciated.
With best regards,
Most sincerely,
Gordon C. Strachan
Mr. Carlo Neal
Assistant Manager
to the Front Desk
The Watergate Hotel
2650 Virginia Avenue, NW.
Washington, D. C. 20037
GCS:nm
October 27, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
DAVE PARKER
FROM:
GORDON STRACHAN
SUBJECT:
Spokesmen Resources
Pursuant to your request, I have attached a copy of Steve
Bullss memorandum to Bob Haldeman on surrogate candidates
and Jeb Magruder's memorandum to the Attorney General on
spokesmen resources. The two memoranda are consistent and
both Chapin and Magruder have received copies.
GS:elr
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
October 26, 1971
1:23 p.m.
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
DAVID PARKER
Gordon, you were going to provide me with a copy of a memo
regarding spokesmen recourses. Have you let that go yet?
THE WHITE HOUSE
WASHINGTON
September 21, 1971
NOTE FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Surrogate Condidates -
Senator Goldwater
Steve Bull prepared this consensus plan
for all surrogate candidates after you
asked Dwight Chapin to schedule and
advance Senator Goldwater.
I have initialed the recommendations
from Colson, Magruder, and Chapin which
require final decisions by you.
Senator Goldwater has not yet sent his
schedule to Chapin's office. Chapin is
reluctant to follow-up with the Senator.
Should I call his Administrative Assistant?
worl.
Yes, Strachan call Goldwater's office.
No, wait another week
Other called
Chapin duel of Gulsentes
AA as free to may of
P.
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12065, Section 6-102
By Emprise
NARS, Date 1-16-80
CONPIDENTIAL
September 16, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
VIA:
DWIGHT L. CHAPIN
FROM:
STEPHEN BULL
RE:
Scheduling of Senator Goldwater and
Other Surrogate Candidates
A memorandum dated September 2nd from Mr. Haldeman to Mr. Chapin
directed the establishment of a procedure for working with Senator
Goldwater's schedule and assigning advance support to him. The imple-
mentation of such a program immediately introduces a much broader
subject with which we will have to deal in the very near future, namely,
the total program for surrogate candidates. In fact, since the September
2nd memorandum, Secretary Connally has been added to the list of those
who should be supported by an advanceman. Therefore, the subject of
this memorandum is intended to be:
1.
General discussion of the manner in which Administration speakers
(i.e., surrogates) are currently handled.
2.
What the various recommendations are from staff members as well
as officers at the Citizens Committee headquarters.
3.
A concensus recommendation for the establishment of a surrogate
program.
Present Speakers' Program
Currently all turndowns of invitations to the President that have any
significance or potential are referred to Pat O'Donnell in Chuck Colson's
office by Dave Parker. Pat O'Donnell subsequently evaluates the
invitation and considers an appropriate Administration spokesman to
fill the speaking engagement. The evaluation is done pretty much solely
by Pat and, according to him, his criteria include many elements such
as whether the event is in a key State, type of event, the media area, etc.
At this point Al Snyder and Van Shumway become involved, Al arranging
for appearances on TV shows in the area where the event is to be held, and
Van arranging for newspaper interviews with the Administration official.
- 2 -
The Administration spokesmen are limited to members of the White House
staff (approx. 8), OMB (approx. 3), members of the Cabinet (approx. 12),
members of the Sub-Cabinet (approx. 20), occasionally Senator Dole, and
occasionally some outsiders, g., Pat Moynihan.
Pat O'Donnell is the scheduler and head 32 the Speakers' Bureau program,
and reports to Dick Howard and Chuck Colson, The Speakers' Bureau
program is now running fairly affectively, but the job of making use of
Administration spokesmen, even now during this "non-political" and
relatively inactive time, can and should be done better. When we get into
the campaign situation which is rapidly approaching, the amount of activity
will be multiplied manyfold.
Currently I discern a lack of overall strategy to the manner in which the
speakers' program is operated, particularly as it relates to campaign
strategy. Specifically, there is no guiding philosophy that seems to distate
who should go where and why except for where the President is concerned.
There are certain guidelines that have been laid out such as designating
Sec. Volpe as the Administration spokesman to address labor groups, but
there does not yet seem to be an understanding of the overall strategy that
would place Administration spokesmen in regional areas where they could
do the most good for the President politically.
Possible Approaches to a Surrogate Program
In 1968 John Whitaker, who scheduled Candidate Nixon, also scheduled
the surrogates. An individual was assigned the task of actually running
the surrogate candidates, and second and third string advancemen were
used to serve these surrogates. In 1970 Nick Ruwe operated the surrogate
program which was less complex than that of 1968 and depended more on
Administration spokesmen.
In a discussion of a surrogates program, John Whitaker laid forth the basic
philosophy that the principal objective should be to find an event for the
appropriate spokesman for an appropriate area, and let that event be the
vehicle to get him into the area. Once in the area, however, the event
becomes secondary to a more important operation which would be to give
the surrogate the widest exposure which can usually be obtained by getting
him on TV talk shows, special interviews with the newspapers, and all of
the things that we are supposedly doing now with our current speakers'
program.
- 3 -
John Dean has expressed to Colson and others that the campaign be kept
out of the White House and that only the President and Vice President be
scheduled politically from here. He has even suggested the possibility
that the First Family be scheduled out of 1701. This plan would go inco
effect after the official kickoff of the campaign, presumably after the
first of the year, or maybe as late as August.
Chuck Colson recommends that for a period of time, possibly up to the
Convention, we continue to handle through the Speakers' Bureau all
Administration representatives they currently handle for all official,
non-political events. In order to avoid placing campaign or political
activities in the White House, a parallel operation should be established
at 1701 to handle all political activities, including fund-raisers. A rep-
resentative, to be determined, from 1701, would work directly with Pat
O'Donnell to coordinate political and non-political events. This would
provide the capability for including a political event in conjunction with
the Administration spokesman's attendance at the official non-political
event. 1701 would be directly responsible for the scheduling and handling
of all Administration spokesmen for political events, as well as all non-
Administration spokesmen specifically designated as surrogates, including
Senator Goldwater and other Congressional spokesmen, Governors, and
selected outside speakers such as Mrs. Mitchell. Jeb Magruder has put
forth this recommendation, and concurs with the above.
On July 28 Jeb Magruder submitted a memorandum from Don Rumsfeld
and a task force which studied surrogates, to the Attorney General, a copy
of which was submitted to Mr. Haldeman, setting forth a preliminary
recommendation for "SPOKESMEN RESOURCES", which is, in effect,
the 1972 surrogate program. The recommendations in that memorandum
are summarized as follows:
1.
Cabinet, selected agency heads and White House staff members
be scheduled in the Colson/O'Donnell operation for the remainder
of 1971.
2.
The President and Vice President continue to be handled separately.
3.
Magruder will designate a staff man to operate Spokesmen Resources
from 1701. He will coordinate his activities with the Speakers'
Bureau.
- 4 -
4.
RNC handle Congressmen until the end of 1971.
Note:
Subsequent verbal modification from Jeb would give
the RNC the routine Congressmen. The designated
surrogates would be handled through 1701.
Recommendation for 2 Surrogate Program
This is where I may be overstepping my bounds and getting myself into
trouble, but it appears to me that the overall campaign strategy is still
obscure to the operatives, i. e., the Howards, the Porters and the O'Dennelle
who have been charged with the responsibility for implementing Jome of the
specific tactics for campaign :72. A surrogate program should be one of
the major tactics directly related to the overall strategy. By the end of 1971
the President will probably have visited all 50 States and, from what
I have learned about what will be the President's posture during the company,
there will be emphasis on major TV appearances, much less personal came
paigning than in 1968, and much of the campaign period will be spent being
the President as opposed to being the candidate. This means that the personal
appearances will be through the surrogates in the key States.
Considerations for Surrogate Program
1.
"Key States" is a fluid entity that will probably be readjusted as
the campaign develops. For planning purposes in the formulation
of the surrogate program, those States, and perhaps specific areas
within the somewhat larger States, need to be specified to those who
will operate the program. The Magruder memo to the Attorney
General lists 21 States as "key States". This figure includes
primary States. I have also heard other figures. One of the
questions is --where should be the area of emphasis.
2.
The aforementioned memorandum provides a listing of potential
surrogates, utilizing four categories: "Cabinet", "White House
Staff", "Agency Heads", "Others". There is no category for
Congressmen or Governors. The list that is submitted will
undoubtedly be modified and is probably intended as a first draft.
Jeb Magruder advises verbally that a tentative list of Governors
and Congressmen is currently being prepared. At some point in
the near future, however, we need to get a firm list of Governors
and Congressmen who can fill the role of surrogate for the President.
- 5 -
3.
Scheduling - there appear to be two major types of scheduling
for surrogates:
(a)
Opportunity Scheduling - an event for which a specific
man is appropriate for a specific function (e.g.,
Senator Goldwater to the YAF Convention).
(b)
Creative Scheduling - finding an event that acts as a
vehicle to get the proper spokesman into the right area
so that he, with the support of the Snyders, Shumways,
and the advance operation, can maximize his exposure
through the regional media as well as our established
techniques of promotion and communication.
4.
That individual or group responsible for scheduling the surrogate
must be fully familiar with the overall strategy, the points of
strength and weakness in the various areas, and the availability
of the surrogate so that maximum benefit from the event of the
surrogate visit can be realized.
5.
Right now the talent and resources are in the White House and
-
1701 is incapable of providing the necessary support to operate
a full-fledged surrogate program.
Specific Recommendations for Surrogate Program
A meeting was held in Dwight Chapin's office on Tuesday, September 14,
which was attended by Messrs. Chapin, Colson, Magruder, Strachan and
Bull. Following are recommendations for a surrogate program resulting
from that meeting:
1971
1.
Between now and mid 1972, Chuck Colson continue to operate the
Administration spokesmen for official, non-political events,
through the existing Speakers' Bureau program.
Approve
Disapprove
- 6 -
2.
Senator Goldwater, other Congressional spokesmen designated
as surrogates, selected Covernors, and all Administration
spokesmen participating in strictly political events will be
scheduled, coordinated and handled through 1701. 1701 would
be responsible for providing full support for these political
activities, including arrangements for TV appearances, news-
paper interviews, and essentially the same support that the
Speakers' Bureau provides Administration spokesmen for
official functions.
Approve
Disapprove
3.
Coordination between activities of the Speakers' Bureau for
official functions and 1701 for political functions will be ac-
complished through Pat O'Donnell, and the 1701 representative,
who will work together in this effort.
Approv
Disapprove
4.
Ron Walker has in sizeable list of advancemen, some of whom
are untested, others who are not ready to be lead advancemen.
Ron would make these advancemen available to the Speakers'
Bureau and 1701 for their respective activities. This would
provide training for the new advancemen and better results on
the road for the spokesmen.
Approve
H
Disapprove
5.
Progress reports and evaluations of appearances by political
surrogates would be submitted by Jeb Magruder to the Attorney
General and Mr. Haldeman request.
monthly.
Approve
H
Disapprove
- 7 -
1972
1.
The Speakers' Bureau will continue to schedule and operate The
official spokesmen for official non-political functions up through
the Convention and perhaps even afterwards. 1701 will develop
its political surrogate program, staffing up appropriately and
commensurate to the development of the campaign.
Approve H Disapprove
2.
The decision on who schedules and advances Mrs. Nixon and
the First Family will be made as the Convention approaches.
Approve
Disapprove
$
W2 will handle the
at WH.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
September 30, 1971
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D. C. 20006
(202) 333.0920
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Spokesmen Resources
This paper is the product of the Rumsfeld task force
on Spokesmen Resources. Members who have attended
meetings on the subject include Rumsfeld, MacGregor,
Klein, Bart Porter, Dick Cheney, Ron Walker, Ernie
Minor, Dick Howard, Henry Cashen, John Whitaker, and
Pat O'Donnell.
JEE $ MAGRUDER
SPOKESMEN RESOURCES
The assignment of the task force is to develop, by October 31, a
proposed operating plan for making maximum use of available spokes-
men resources for the President in the 1972 campaign. The proposed
function of the Spokesmen Resources operation will be to 1) react
swiftly to incoming invitations, 2) be aware of events/meetings
coming up and be able to see that our "spokesmen" are invited, and
3) be able to create opportunities for speakers in cases where we
think it is to our advantage to create them. This paper proposes
recommendations to enable work to begin immediately in certain
areas.
At this time, the task force is not prepared to make final recom-
mendations for 1972. The proposals below, if approved, will apply
to the remainder of 1971 and are subject to change as the final
document is prepared. In addition, assignments are made for work
which needs to be done prior to completing the plan for 1972.
SPOKESMEN
The number of individuals considered "key" campaign spokesmen for
the Presidential campaign will be kept relatively small (25-35) to
enable the operation to provide adequate support (TV, media, schedul-
ing, etc.) avoid confusion, and enhance their status and effective-
ness for the President. Presidential and Vice Presidential schedul-
ing will continue to be handled separately, although their calendars
will be coordinated with the spokesmen resources operation. "Spokes-
men Resources" for the purpose of the campaign effort should include:
1) Cabinet members (Rogers and Laird to be handled in non-political
manner), 2) select agency heads (i.e., Jaffe, Ruckelshaus, etc.),
3) select White House staff (Klein, Ehrlichman, MacGregor), 4) select
Members of Congress, 5) selected governors (Reagan, Rockefeller, etc.)
and, 6) Celebrities.
APPROVE
DISAPPROVE
COMMENTS
-2-
SCHEDULING RECOMMENDATIONS FOR THE REMAINDER OF 1971
The White House Speakers Bureau, under the direction of Chuck Colson,
will continue to function in handling Administration spokesmen for
official, non-political events, This
will include Cabinet members, selected agency neads and certain White
House staff members.
(See Tab "A" for those recommended as "spokesmen".)
These individuals will be considered "spokesmen" during the remain-
der of 1971 and available for scheduling suggestions by the White
House speakers operation. The scheduling operation will take into
account the fact that each speaker will also be accepting invitations
from other sources, but each speaker will be asked to inform the White
House on the acceptance of any political or non-political out of D.C.
invitation. In addition, it is recognized that certain individuals
have to honor certain restrictions (such as no partisan appearances).
Each individual designated as a "spokesman" will be asked to submit
detailed schedules of appearances and calated events for record keep-
ing purposes. These schedules will be reviewed periodically to as-
certain the extent to which our resources are focused on priority
areas and groups and the utilization of support services such as TV
scheduling, etc.
1
APPROVE
DISAPPROVE
COMMENTS
No additional person is required at this time to augment the White
House speakers bureau. Instead, we would recommend that Bart Porter
be designated head of the entire Spokesmen Resources function at
Committee Headquarters. Should there be a need to schedule surro-
gates prior to January 1, 1972, Porter would need an additional
person sometime in November. If not, we would recommend that Porter
be allowed to hire someone to function as master scheduler no later
than January 1, 1972. This person would assist in getting advancemen
trained, coordinate TV appearances, set up press interviews, and
ferret out private aircraft when the need develops.
APPROVE
DISAPPROVE
COMMENTS
-3-
At present, Ernie Minor at the RNC is scheduling Chairman Dole
and, occasionally, selected members of Congress. As surrogate
Per
candidates for the President are selected, Minor could continue to
handle these surrogates or they could be scheduled out of Porter'
operation at Campaign Headquarters. However, it should be noted
that the RNC assumes that they will handle all Senators and
Congressmen for the campaign. It is our recommendation to wait until
the surrogates are designated before a decision is made or. where they
will be scheduled.
Senator Dole and Clark MacGregor should be asked to develop with Jeb
Magruder a list of recommended Congressional spokesmen who will be
able to devote considerable time to the national effort between now
and November of 1972.
Henry Cashen will be designated to develop a talent bank of celeb-
rities who are willing to work on the President's behalf this year
and next in political and non-political activities, and a plan for
their utilization (including staffing requirements).
APPROVE
DISAPPROVE
COMMENTS
In general, the following guidelines will be adhered to in filling
incoming requests for speakers during the remainder of the year.
The White House will schedule "speakers" from the Executive Branch
at non-political events deemed of sufficient importance to merit a
"key" spokesman. Political events which cannot or should not be
filled by a "key" spokesman will be referred to the RNC. Non-
political events which cannot or should not be filled by a "spokes-
man" will be referred to the appropriate agency or department to be
filled by a sub-cabinet member or assistant secretary.
APPROVE
DISAPPROVE
COMMENTS
-4-
FUNDRAISERS -- TODAY THROUGH MARCH 1, 1972
(THROUGH LINCOLN DAY SPEECHES)
At the present time there appears to be no set policy with respect
to fundraising appearances by members of the Administration. The
Vice President, governors and members of Congress all have their
own special requirements, but policy has not been determined for
Cabinet members, etc.
We recommend that the sponsoring organization of any statewide fund-
raiser should not be required to contribute X% of its (gross, net)
receipts to the RNC for spokesmen resources other than for the Vice
President and Members of Congress.
Elected office holders (the Vice President, governors, and Members
of Congress) should continue to make their dollar formula arrange-
ments in conjunction with the RNC through March 1, 1972 (through
Lincoln Day speeches).
APPROVE
C.
DISAPPROVE
COMMENTS
STAFF SUPPORT THROUGH 1971
The overall success of our efforts will depend in large part on our
ability to provide adequate support services to those individuals
designated as spokesmen. This will include advance work, arranging
for maximum media exposure, etc.
Ron Walker has agreed to: 1) prepare a short course manual and/or
checklist for use by individuals advancing "spokesmen." 2) train
two staffers designated by each "spokesman" in the "art" of advance
work, and, 3) make available the names of individuals in the field
who can be used to advance spokesmen.
Herb Klein's shop (Al Snyder and Van Shumway) should be asked to be
available to be utilized to ensure maximum exposure (talk shows,
interviews, editorial board meetings) in conjunction with any
scheduled appearance by a "spokesman." This will require additional
staff in 1972.
-5-
Through the end of 1971, each spokesman will be responsible for
arranging his own transportation in connection with non-political
events. Transportation to and from political events will be
handled on a case by case basis, with the sponsoring organization
responsible for picking up the costs of any related expenses. No
special transportation arrangements will be made by the White House
speakers operation for the remainder of this calendar year.
APPROVE
DISAPPROVE
COMMENTS
Transportation will be an important problem during 1972, especially
in the later stages of the campaign. Our ability to develop tight,
effective schedules, making maximum use of the speaker's time, will
depend upon the availability of non-commercial air transportation.
The cost could be prohibitive, and it may be necessary to restrict
most spokesmen (during the campaign) to regular commercial airline
schedules.
John Whitaker and Dick Howard, based upon their 1968 and 1970 exper-
ience, should be asked to explore the possibility of developing a
long-term leasing arrangement with one of the executive carriers for
a few aircraft to be used in 1972. There should be no commitments
at the present time, but realistic cost estimates should be developed
so that judgments can be made regarding the level of expenditure
which would be necessary if a decision was made to lease aircraft for
"spokesmen" in 1972.
APPROVE
DISAPPROVE
COMMENTS
ADDITIONAL RECOMMENDATIONS
A memorandum should be prepared for the President recommending that
he discuss the subject of "spokesmen resources" at a Cabinet meeting
in October or November, emphasizing the importance of their efforts
and his personal interest in their cooperation.
-6-
Each individual designated as a "spokesman" (See Tab "A") will be
contacted to explain the details of the operation, priority
invitations, availability of training for advancemen, assistance
in arranging TV appearances, etc., and to solicit guidance regarding
the kinds of invitations (groups and areas) they would like to accept.
APPROVE
DISAPPROVE
COMMENTS
In order to obtain maximum impact with available resources, certain
priority states should be identified to guide the White House and
the RNC in scheduling speakers. Below is a list of 21 suggested
states for such a priority list. In developing the priority list
it should be kept in mind that it should be based on an assessment
of where we can best use this particular resource. This list is, of
course, subject to change.
1.
California
12.
North Carolina
2.
New York
13.
Virginia
3.
Pennsylvania,
14.
Georgia
4.
Texas
15.
Wisconsin
5.
Illinois
16.
Tennessee
6.
Ohio
17.
Maryland
7.
Michigan
18.
Minnesota
8.
New Jersey
19.
Kentucky
9.
Florida
20.
Oregon
10.
Indiana
21.
New Hampshire
11.
Missouri
APPROVE
DISAPPROVE
COMMENTS
-7-
A continuing problem, (and a potential problem throughout 1972) is
providing adequate notification to state party officials and Members
of Congress of the appearance of speakers in their areas. In
conjunction with setting up the spokesmen resources operation, each
speaker will be informed of the importance of prior notification to
Republican officials, and procedures will be established to ensure
effective communication.
In addition, a brief set of guidelines should be developed by John
Dean for Administration personnel which sets forth the legal and
administrative prohibitions which apply to individuals likely to be
involved in the campaign. It is important to avoid even the appear-
ance of any impropriety in conjunction with the 1972 efforts.
APPROVE
DISAPPROVE
COMMENTS
TAB A
CABINET
NON-POLITICAL
Mitchell
Morton
Rogers
Hardin
Hodgson
Laird
Stans
Connally
Kennedy
Volpe
Rumsfeld
Shultz
Romney
Finch
Bush
Richardson
WHITE HOUSE STAFF
NON-POLITICAL
Klein
Garment
Weinberger
MacGregor
Knauer
Ehrlichman
Train
Flanigan
AGENCY HEADS
Ruckelshaus
Jaffe
Kunzig
OTHER
Harlow
Fletcher
Moynihan
Pat Hitt
H.C. Lodge
October 26, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
DAVE PARKER
FROM:
GORDON STRACHAN
Further on Haldeman's memo to you of October 6 regarding
the fact that the President "does not intend to do
television shorts for the Senate or House candidates
next year." He advised that the President will not do
live telephone calls either.
GS:elr
October 26, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
DAVE PARKER
FROM:
GORDON STRACHAN
SUBJECT:
Key State Dinners
As further guidance for your planning for the key state
dinners to begin in January, Mr. Haldeman suggested that
the approximate size of the group from each state would
be 20. The preparation of the guest lists will be very
difficult because in some states Congressman and Senators
might be included (example Ohio - Taft), whereas in other
states no Congressman or even some Democrats (in Florida)
would be included. Clark MacGregor and Bill Timmons have
been advised of these dinnners and the probable difficulty
in preparing a guest list including some Congressmen, while
excluding others.
The probable schedule for these key state dinners will include
1) an afternoon political meeting; 2) an issue briefing by
Ehrlichman and Kissinger; 3) quiet dinner with the President
which would not be the business session or discussion of
fundraising.
GS:elr
Administratively Confidential
October 13, 1971
MEMORANDUM FOR:
DAVE PARKER
FROM:
GORDON STRACHAN
SUBJECT:
Request for President to Meet
with Governor Frank Sargent
of Massachusetts
Harry Flemming talked to Dwight about the President meeting
Governor Sargent recently. Dwight asked for a memorandum
from the Attorney General. The October 8 memorandum signed
with notations by the Attorney General is attached.
Would you keep me posted as to the status of this request?
Thank you.
GS:1m
October 8, 1971
TO
Dwight Chapin
FROM
John N. Mache
Attorne
SUBJECT
Request the President to meet with Governor Frank Surgent
of Massachusetts
The political situation in Massachusetts would indicate
that, to be realistic, our ambitions there should emphasize
putting together a good delegation for the convention and raising
campaign funds.
Governor Sargent has indicated his willingness to assist
us in both these areas, however, he strongly feels that in order
to be most effective he should have the support of the President.
I feel it would be very helpful to Governor Sargent if, in his
efforts, he could indicate to our potential contributors that he
had discussed these matters with the President. Therefore, would
you please see what you can do to arrange such a meeting between
the President and Governor Sargent.
am
appropriate
time.
oppises
subject
weren
October 6, 1971
TO
Attorney General John Mitchell
FROM
Harry Flemming
Last week I met with Governor Frank Sargent in
Boston to discuss what role he would like to play in the '72
campaign. As he had previously indicated to you, he believes
that he can be of real assistance in raising money for the
Presidential campaign in '72. He elaborated on this thought
at some length with me and I suspect he could, in fact, be of
some assistance. He also indicated that he would be of help
to us in putting together a good delegation for the convention.
In reality this is probably all we can expect from Massachusetts.
Sargent would like to have a meeting with the President
prior to engaging in any fund raising activities. The meeting
would not have to center on the role he would play in the campaign,
but rather would give him the opportunity to say that he had spoken
with the President recently when contacting potential contributors.
What it boils down to is simply a stroking session.
I would like to strongly recommend that the President
do this as it would have the effect of committing Sargent to the
President's re-election campaign. This would undoubtedly save us
a great deal of time and money as it will dry up a potential source
of support for McCloskey in Massachusetts. In fact, Sargent has
indicated he will do everything he can to keep McCloskey out of the
state. The secondary benefit is that it could conceivably turn
Sargent on to be of assistance in raising money for the Presidential
campaign.
Attached is a memorandum from you to Dwight Chapin request-
ing such an appointment.
Approve
Disapprove
Attachment
October 30, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
THE RECORD
FROM:
GORDON STRACHAN
SUBJECT:
Haldeman, Cliff Miller,
Peter Dailey meeting -
Campaign Advertising
On October 26, Peter Dailey, who had just been hired by
the Attorney General to be the Advertising Director for the
Campaign, and Cliff Miller met with Mr. Haldeman for one hour
to review difficulties in advertising from the '68 Campaign
and Bob Haldeman's views about advertising for the 1972
Campaign.
Cliff Miller opened the meeting by saying that his purpose
was to introduce Peter Dailey to all the "players" in the
middle level strategy group (Dick Moore, Harry Dent, Len
Garment, Jeb Magruder, Bob Marik, hopefully Dwight Chapin
and definitely Pat Buchanan).
Haldeman reviewed his understanding of the current status -
that there will be a "house agency; that it is Peter Dailey's
primary responsibility to build a working agency; that the agency
will be funded out of Committee funds for the time being but
that eventually the Agency will be fully funded from "earned
commissions.'
Dailey raised the poing about the AAA attitude toward the house
agency rebates to clients, but both agreed that after discussion
with John Crichton that there would be no AAA opposition to this
arrangement by the Campaign though there would be some minor
legal problems. Miller mentioned the Ahmanson/Galaxie-IRS
problems but Haldeman discounted that as an obvious ploy and
reaffirmed his view that we would not flount the law.
Haldeman discussed Dailey's biggest job, ghat of staffing the
in house agency. He indicated that Dailey must establish rapport
with the AAAs and draw on specific talent pools. It is Haldeman's
understanding, confirmed by Peter Dailey, that the agencies would
"make persons available at the out of pocket cost" from the
donating agency. Dailey reviewed the anchor and loan program
that 1) establishes a list of agencies that really want to
-2-
make people available, and 2) that the AAAAs can send a
letter asking for people who are interested.
Haldeman emphasized that it would be Dailey's responsibility
to "look for who you want not for who wants to help us." He
emphasized that the three top jobs that Dailey should get are
1) a creative director; 2) a media director and 3) a TV director.
Each would then begin work on recruiting their own staffs.
Haldeman re-emphasized the importance of recruiting quality
people, so that even Doyle Dane - though generally against
us - may have an individual that we want and will use.
Haldeman went on to say that the two qualifications for the
individuals would be a philosophical and political commitment
to our cause and then top quality individuals.
Haldeman said that we would have to avoid automatically the
turning to the people that have worked in previous Campaigns,
such as Ruth Jones to be media buyer and Newton to be a
consultant. He did not rule these people out but just urged
Dailey to be careful.
Haldeman directed Dailey to contact Len Garment about who
should be visited by Dailey at Fuller, Smith as well as all
other people involved in advertising in 1968.
Dailey said he is basically pursuing people which will give
him group security and good flexibility. Dailey also suggested
that he may keep the key spot as our people, but go outside
to contract individually for certain creative groups at
approximately 2-38. He suggested going outside for these
groups because he is concerned about obmaining operational
level people who have worked together before. Dailey would
retain creative control at the top but use operational people
outside.
Haldeman agreed and suggested that it would probably be best
to have very few people in Washington. Only Dailey's immediate
group - not most of the advertising staff - would be located
here. This would not only be cheaper but would enable Dailey
to retain more effective control, by being the man in Washington.
Dailey emphasized his five goals: security, tight control,
fiscal responsibility, maximum flexibility, and return of
commissions.
Haldeman said the first thing we should get is a number one
business man to ride herd on money. This individual would be
Washington based and tough.
-3-
Miller suggested that "Campaign Associates" be revitalized but
Haldeman and Dailey urged the setting up of a separate corporation
independent from the Committee for the Re-Election of the
President which would incorporate in Washington or Delaware
depending on Dean's advice. It should be an innocuous name
such as "Communication Counsellors." The agency should not
be closely aseociated with the President; the association can
be done privately by momentos, tours, etc.
Haldeman emphasized that the biggest problem beside financial
control would be creative in-put. Other problems that Haldeman
emphasized Dailey would face include: the President is the
ultimate client who will develop a clear basic strategy, and
then as Dailey moves toward implementation he (The President)
will change his mind. However, there is a strong feeling
in the President's mind that certain themes should be used
in the Campaign.
Haldeman made the point that the President feels strongly that
he should not use TV spot ads at all. He might do 5 minute
mini documentaries, but as opposed to 20, 30 or 60 second
spots. He basically thinks that we should do very little
advertising.
Haldeman suggested the possibility of a conspicuous non-
advertising campaign. Miller emphasized this might correspond
with the basic strategy of having a non-campaign.
Haldeman, Dailey and Miller are all agreed that too much "ad
work" demeans the Office of the Presidency. Any advertising
should be non-Campaign, low key, though informative. What
is required is a subtle use of money.
Haldeman emphasized that the worst thing that we can do is to
put the President on a par with the other candidates. Miller
raised the problem that the thingIngat 1701 is falling into
the cement of the bumper stickers/button syndrome. Haldeman
said that only the RNC should be involved in this classic
women - political troops - distribution of political junk
aspect of the campaign. The campaign must be kept separate from
the Office of the Presidency. Miller said this will take real
muscle.
Haldeman said that he would prefer to get people to wear flag
lapel pins instead of Nixon buttons so that the emphasis would
be upon the Committee for the Re-Election of our President,
rather than the President. The emphasis in the campaign will
be peace, progress and prosperity and this should be personally
associated with our President. We have to stay away from the
"Old Dick Nixon" the campaigner.
-4-
Dailey emphasized that we can make the President a hero, but
Haldeman said that the people around the President can't see
him as a hero. These people must be made to realize that
millions of Americans have never seen any President of the
United States and he can appropriately become a hero.
Haldeman said that there is hero potential in the trips to
China and Moscow, because the networks are more interested
in these trips than in the moon landing, and now the Chinese
have agreed to ground station and satellite coverage so that
color events in the monring from 9-11 will be a prime time,
7 o'clock on the West coast and 10 o'clock on the East coast.
In the meantime, the Democrats will be sloshing around in
New Hampshire which is such an incredibly degrading place to
have to campaign.
Haldeman said that most of the campaign money should be put
into organizational work in precinct, stuffing mail boxes,
dragging voters to the polls rather than buying media time.
Dailey said what we need, ohowever, is an instantaneous
controlled response to current events.
Dailey will join the staff full-time on December 1. He will
heave his family in Los Angeles, though take an apartment here.
Haldeman said that when you (Peter Dailey) get back here it
is "terribly important that you be included in everything -
all strategy stuff - and political meetings."
Miller said that advertising, research and PR would all be
included in the middle level strategy session.
Haldeman turned to GS and said that Peter Dailey should attend
any political meeting regardless of what it is and what it
relates to both at the Committee and here at the White House.
GS:elr
FU - Dec. 1 - Peter Dailey with CC of this memo.
Reoro
10/26
H, Darley - miller about
Disney w old - Fri night
w/ Dailey's sister
Bob Jane - 27,000 acres itc.v Disnelen 200
Roy Sr. P's box ,etc.
Bus:
Cliff arrives 1010
Campaign Miller
meet players. Strateg Go
Buchanan
moore, Dent, miller, Garment,
G to
magreider, marik - hopefally Chaper
raise
non denner mtg -no - agenda,
Research
then wed 8a recomms /H.
w/H- esplam
-AG limited grp to this size,
- - Wordsol Wisden Rr H?
Is Poll
H - "house agency to build a
working agency - Dailey's
basic respon, funded
out of Commis even the
now Comp funds; hope-
fully can return earned
Comp
AAAA-oppotal
Comms; affency lequed eneld Comp
finess
therese age
John Grichten +4A no apps.
rebate to bent
the some legal prolis
miller almanser Galaxy - IRS
no proe beel we not tax deduc
H
to contril
a flount law
H - Staffing - beggest joe, Dailey
must estub rapport w/4 At
specific talent pools + te them
on basis - "male person and
at out of per costs "fr /donating agery
P.D. ander + Loan Dlest of
agencies "reallymede wail"
2 4A letter asking per
H- Look per who you want
not who wants to help us.
3 copyolis 3 - creative Der 7 Each work
H believes
DO
shdye
@- 2 3 - media Dir S or receiting
- TV Der
Quilest
- Even Dergle Dane- trigenlly
agl us, may have an indie are wat
H - must have Philost Boli
committed to the cause, then
2 get top quality
H - about autom- Ruth Jones
media + newton t not
reiled out but careful
PD - will terech base w/all dept
It - F aller, Sm (Bob allen, then Garm)
- a sour taste, so adverse new
- our agency is the ancher, then Corn
PD - good secienty + good flixebelety
PD - fund in herise t refunnel, keep
key spots our people + maybe
go outside to by creative
aps per ex (-2-3%)
- concerned about operational
- Creative + centrol on Copt
level not worked together
then operational outside ?
cm
very few people in DC
H
J
but only his little grp
not most of ade staff
cheaper to bring in just
hotel rooms donated for
couple of days - have
hot pillow
- 80 Reter Dailey has complete
control as the manin was
- maybe units in Chi + LA.
beel getting aroundno prob.
PD - Security
goals
Tighrcontrol Fiscal Resp
max. Flerdinlity
Return of Cornm
- get just planner not
too deeply in swift
H - Get # / Bas manager to
ride herd on $ As Tin people
Utash based
CAM - Camp as - used in -60,
legally still alive ?
H/PD - must set up separate
corp indep hr/ Comm
- incorp in wash DC?
or Dean 7 Del? 1. +
"Commerreation
Counselors" ? - innowous name
yet name Dailey
PD - Schacte, Cummings, etc.
(Posey article) people
working removed.
- GP communics Counellers"
H
no 1 two close to Pt
A
CAM - momentos, tours, etc
H - coin 5 letter werd -
CAM - 68, 60 - Eners ?
H - Creative = biggest beside
hin control
Ps view the ulterate dient
need clearly devel
basic shategy + then
treol implem + he(P)
changes his mind
- shong beeling by Pon
certain themes whe
right - P out of it
(comp) now
-P heels shongly shld not
use TV spot adis at all,
- basically thinks we shed
might ge for 5 min
do very little advertising
A -a strategy of
not advertising ?
CAM - basie strategy - non comp.
H/PD/M - demeans office yet
can inform.
non camp, low any the
-subtle informative use of $
H - worse thing are can do is to
get P on a pan w/other cands
m - proe at 1701 break thru
H
only
Rnc cement of beemper stiller/
button syndiome
women, troops, etc -
H- the Camp must be separte
m - will need real muscle
D - local comp must have
something on hand
(eremper steckers
H - get people te wear plays
instead of nixen ballens
Rersonal- - Peace use "our P" not the P
Progress Prosper Comm for Re-Ele of our P
H- - Stay away m/old Dick
nixon" - the compaigness
D - our heros A
H - people around P can't
Orlando see him as hero, must
Frot page remember millions
m- Pur + appr Use of P.
never seenany P of U.S.
H- - Hero potential cant
shld be bult esp
enhance of Chinas
moscow
nets more interetal
than moon landing
Chenese agreed to givel
station & satellite average
9-11 morning in Ouna on
our prime time 7 a coast
10 on East coast, intego in afternon
-nH so degrading, slooh
around st cerners beelnetv
m- - nH -
It - most money in organizator
word precents, stuff
mail loses than the
buying of media.
PD- - need an instantaneous controlled
response to current events.
Dec 1- Dailey - fulltime
lu family in LA + apt here
int out until Oren,
H- when you (PD) get bad
here, terribly imp that PD
be included in everything- -
m- adv, Res, PR I all ineluden
all strategy stuff 1
in nistratequsessions stateq sessions
H
G - any poe mtg Poltend.
1 regardless of what A
relates to
Administratively Confidential
October 14, 1971
MEMORANDUM FOR:
THE RECORD
FROM:
GORDON STRACHAN
SUBJECT:
Haldeman--Colson Meeting
with Lyn Nofziger of
October 8
Colson initiated this meeting of October the 8th between
Haldeman, Nofziger, and Colson. No talking paper was
prepared for Mr. Haldeman.
Colson opened with "I detect a 'little resentment' when
I ask for staff from you (Lyn Nofziger)." Nofziger's
response was that he tries "to put the White House first"
but that he must maintain the "credibility" of Monday.
Haldeman said "it frosts me that the RNC charges the
White House account" for projects. If it weren't for
the White House the RNC would have no money.
Nofziger said "you guys brought me in to make a case", as
Colson continued through his file of Nofziger "nos" to
Dick Howard memos. Nofziger's response was that Monday
is not a "reprent journal".
Haldeman said "only a funeral home would use a black cover".
He went on to discuss the format of Monday and First Monday.
They perform two goals - to build the President and attack
his enemies. The attack is fine and consistent, but we
must now push the positive with laudatory adjectives and
verbs. Nofziger agreed to make Monday very positive.
Nofziger does not want Monday to push previously written
laudatory stories, but Mr. Haldeman couldn't disagree more.
Repetition is essential.
Haldeman and Nofziger agree that it might be helpful for
there to be two publications. Monday would remain as it is
but more positive. The second publication would be more like
First Monday with specials similar to "The Lift of Leadership".
The second publication will not become too classy because
-2-
then the problems of The Republican will emerge again.
Colson and Nofziger reviewed Nofziger's "bitch" with Colson
which they agreed was "attitude". Colson agreed to separate
the orders he receives to give to Nofziger from his (Colson's)
own ideas.
Nofziger reports there is a very serious problem with
Chairman Dole -- he is tired, poorly scheduled, demoralized,
and ineffective. Colson agrees. Haldeman directed Nofziger
to convince the Chairman that he should only accept the
big schedule events, get off the road, and make three to four
news making items each week.
Colson suggested that we need another partisan spokesman if
Dole isn't up to it. He suggested Tom Evans. Nofziger said
this would even further exacerbate the deteriorating
relationship between Dole and Evans. All agreed that
Nofziger should try to turn Dole's attitude around before
the approach was made to Evans.
GS:1m
THE WHITE HOUSE
WASHINGTON
October 13, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
SUBJECT:
Nofziger Meeting Notes
You were going to have some notes typed up on the Nofziger
meeting. Where are they?
October 22, 1971
Dear "Uncle Al - the Kiddies Pal":
Thanks for your letter and "up front" concept.
Your suggested "talk" for the President is fair.
I had my secretary type it and I circulated it,
anonymously, to those on the Staff who are involved
in this area. Some reactions were favorable.
Your idea of considering "issues rather than
images" and hitting them with the accomplishments
seems apt. The only criticism that I can come
up with is a softening on the negative aspect,
for psychological reasons, in the line
you are not Republican, and may not vote for
me." At any rate, the paper is very good --
not just the "talk" but your presentation and
follow-up ideas as well.
Kristine and I thoroughly enjoy being "parents."
The whole experience has been an unbelievable
high.
Mr. Alan Strachan
218 Jean Drive
Santa Rosa, California
GS:elr
October 13, 1971
A buzz word which actually carries some meaning in the counter
culture is "up front". In essence this is what the President
must do to capitalize on the particular accomplishments of
his Administration which are popular with the 18-21 year old
voters. In a short two or three minute tape to be played on
the major rock and roll FM stations across the country, the
President should give the following talk:
"I am asking for support from young voters. I am aware
that most of you are not Republican, and may not vote
for me. However, I ask that you evaluate me only on
the basis of what I have actually done in my three and
one-half years of office. I realize that many of you do
not like the style of my administration, so I ask that
you consider issues rather than images.
Briefly, these are the accomplishments of my administration
which I feel are important to young voters:
1) The 18-21 year old vote was secured during my
administration, as I promised in the 1968 campaign.
2) This is the first Administration in
years to
spend more on HEW than on Defense.
3) The Environmental Protection Agnecy was established
and given authority which has resulted in
number
of suits against polluters.
4) Formal relations with Mainland China have been
opened for the first time since the Communists came
to power in 1949.
5) The SALT talks were begun and have produced two
significant nuclear arms limitations agreements.
(Continue with additional accomplishments such as
recommended reduction of marijuana penalties, etc.,
which you know to be popular with young voters.)
I am fully aware that my administration has also put
programs into effect which are strongly disapproved of by young
voters. However, I will never expect to please all of the
people all of the time. I have taken action based on what
I felt was right and good for our people as often as
possible. Obviously, I have also taken some actions based
on the necessities of the political arena.
-2-
This is waht I have done, and it is a good deal of
what I am. I am not asking that you love me; I am only
asking that you evaluate me fairly on the basis of the
actions of my administration, and the issues at hand."
The above is to be given as a talk, not a speech. The
tone should be matter of fact, straight forward, with
feeling. In short, I am saying that the President must
be "up front" with the young voters. No attempt at a
change in image should be made. If the President is
himself, open about his lack of charisma with the young,
he stands a good chance of gaining the confidence of
many in the counter culture.
The three minute radio talk should be aired well before
campaign time, or perhaps just after the New Hampshire
primary. Polls should be taken of the 18-21 year olds
before and after nationwide airing. The polling questionnaires
should concern themselves only with Nixon. The following
is a sample:
1) Will you vote for Nixon?
2) Would you have voted for Nixon in 1968 had you
been eligible?
3) Do you respect Nixon?
4) Do you detest Nixon?
5) Do you feel you can trust Nixon?
Obviously, too, a particular locale, such as Los Angeles
or the San Francisco Bay area could be used as a test site.
October 26, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
BILL TIMMONS
FROM:
GORDON STRACHAN
SUBJECT:
Possible Senators Meetings
with the President
Pursuant to our discussion could you prepare a list of the
Senators up for re-election in 1972 who should probably see
the President. Mr. Haldeman asks that the list be prepared
on a priority basis so that those the President definitely
should see would be at the top while those the President
might not want to see (Hatfield) would be at the bottom.
Since Mr. Haldeman may discuss this project with the Attorney
General this week, it is respectfully requested that you
submit the list at your earliest conveniende.
Thank you.
CC: Clark MacGregor
GS:elr
FU 10-27-71
October 21, 1971
Dear Miss Wilson:
Kristine and I want to thank you for your
thoughtful attention during her stay at Sibley.
Your assistance during this very special
time was invaluable.
With best regards,
Sincerely,
Gordon C. Strahan
Miss Carol Wilson, R.N.
Staff Nurses
Sibley Memorial Hospital
5255 Loughboro Road, NW.
Washington, D.C. 20016
GCS:nm