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This file contains:
From Gordon Strachan to Haldeman. RE: ORC analysis of Demographic changes in approval of the President. 2 pgs. [Subject: Campaign] [Memo], 10/29/1971
From Gordon Strachan to Haldeman. RE: Klein's Campaign Communications Plan. 2 pgs. [Subject: Campaign] [Memo], 10/28/1971
From Jeb Magruder to the Attorney General. RE: The review of Herb Klein's Campaign Communications Plan. 12 pgs. [Subject: Campaign] [Memo], 10/26/1971
From Gordon Strachan to Haldeman. RE: The recommendation that Dr. David Derge be fired from his post as an RNC Consultant. 1 pg. [Subject: Domestic Policy] [Memo], 10/28/1971
From Gordon Strachan to Haldeman. RE: Senator Brooke Fund Raiser/Tricia and Ed Cox. 1 pg. [Subject: Campaign] [Memo], 10/26/1971
From Charles Colson to Gordon Strachan. RE: Clarification of Mr. Colson's statement that he "encouraged Senator Brooke in his efforts to have Tricia and Ed Cox attend his fund raiser." 1 pg. [Subject: White House Staff] [Memo], 10/20/1971
From Gordon Strachan to Haldeman. RE: Colson's encouragement of Senator Brooke to have Tricia and Ed Cox attend his fundraiser in Framington, Massachusetts on October 26. 1 pg. [Subject: White House Staff] [Memo], 10/18/1971
From Gordon Strachan to Haldeman. RE: Strachan's misuse of the word "encouraging" when speaking about Colson's opinion of Senator Brooke's fundraiser. 1 pg. [Subject: White House Staff] [Memo], 10/26/1971
From Gordon Strachan to Haldeman. RE: Strachan's clarification of Colson's statement regarding Senator Brooke's fundraiser. 1 pg. [Subject: White House Staff] [Memo], 10/26/1971
To G.S. from Larry Higby. RE: Message of "Don't dig the hole deeper." The rest of the message is indecipherable. 1 pg. [Subject: White House Staff] [Memo], no date
From Gordon Strachan to Haldeman. RE: Senator Brooke's Fund Raiser, and Haldeman's suggestion that Colson should not get involved. 1 pg. [Subject: White House Staff] [Memo], 10/18/1971
From Charles Colson to Gordon Strachan. RE: Colson's correction of the term "encouragement" that Strachan had misused when speaking about Colson's viewpoint on Senator Brooke's Fund Raiser. 1 pg. [Subject: White House Staff] [Memo], 10/20/1971
From Gordon Strachan to Haldeman. RE: Strachan's clarification to Haldeman regarding the previous memo in which he misspoke about comments that Colson had made concerning Senator Brooke's Fund Raiser. 1 pg. [Subject: White House Staff] [Memo], 10/26/1971
From Gordon Strachan to Haldeman. RE: Interview with Bob Teeter for the possible position of being hired as Campaign Research Director. 4 pgs. [Subject: Domestic Policy] [Memo], 10/26/1971
From Gordon Strachan to Haldeman. RE: The meeting with Peter Dailey, and whether or not Cliff Miller should attend. 1 pg. [Subject: White House Staff] [Memo], 10/26/1971
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26145537
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WHSF: Contested, 12-7
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document
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pageCount
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id
26145537
sourceUrl
contentType
document
title
WHSF: Contested, 12-7
description
This file contains:
From Gordon Strachan to Haldeman. RE: ORC analysis of Demographic changes in approval of the President. 2 pgs. [Subject: Campaign] [Memo], 10/29/1971
From Gordon Strachan to Haldeman. RE: Klein's Campaign Communications Plan. 2 pgs. [Subject: Campaign] [Memo], 10/28/1971
From Jeb Magruder to the Attorney General. RE: The review of Herb Klein's Campaign Communications Plan. 12 pgs. [Subject: Campaign] [Memo], 10/26/1971
From Gordon Strachan to Haldeman. RE: The recommendation that Dr. David Derge be fired from his post as an RNC Consultant. 1 pg. [Subject: Domestic Policy] [Memo], 10/28/1971
From Gordon Strachan to Haldeman. RE: Senator Brooke Fund Raiser/Tricia and Ed Cox. 1 pg. [Subject: Campaign] [Memo], 10/26/1971
From Charles Colson to Gordon Strachan. RE: Clarification of Mr. Colson's statement that he "encouraged Senator Brooke in his efforts to have Tricia and Ed Cox attend his fund raiser." 1 pg. [Subject: White House Staff] [Memo], 10/20/1971
From Gordon Strachan to Haldeman. RE: Colson's encouragement of Senator Brooke to have Tricia and Ed Cox attend his fundraiser in Framington, Massachusetts on October 26. 1 pg. [Subject: White House Staff] [Memo], 10/18/1971
From Gordon Strachan to Haldeman. RE: Strachan's misuse of the word "encouraging" when speaking about Colson's opinion of Senator Brooke's fundraiser. 1 pg. [Subject: White House Staff] [Memo], 10/26/1971
From Gordon Strachan to Haldeman. RE: Strachan's clarification of Colson's statement regarding Senator Brooke's fundraiser. 1 pg. [Subject: White House Staff] [Memo], 10/26/1971
To G.S. from Larry Higby. RE: Message of "Don't dig the hole deeper." The rest of the message is indecipherable. 1 pg. [Subject: White House Staff] [Memo], no date
From Gordon Strachan to Haldeman. RE: Senator Brooke's Fund Raiser, and Haldeman's suggestion that Colson should not get involved. 1 pg. [Subject: White House Staff] [Memo], 10/18/1971
From Charles Colson to Gordon Strachan. RE: Colson's correction of the term "encouragement" that Strachan had misused when speaking about Colson's viewpoint on Senator Brooke's Fund Raiser. 1 pg. [Subject: White House Staff] [Memo], 10/20/1971
From Gordon Strachan to Haldeman. RE: Strachan's clarification to Haldeman regarding the previous memo in which he misspoke about comments that Colson had made concerning Senator Brooke's Fund Raiser. 1 pg. [Subject: White House Staff] [Memo], 10/26/1971
From Gordon Strachan to Haldeman. RE: Interview with Bob Teeter for the possible position of being hired as Campaign Research Director. 4 pgs. [Subject: Domestic Policy] [Memo], 10/26/1971
From Gordon Strachan to Haldeman. RE: The meeting with Peter Dailey, and whether or not Cliff Miller should attend. 1 pg. [Subject: White House Staff] [Memo], 10/26/1971
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
12
7
10/29/1971
Campaign
Memo
From Gordon Strachan to Haldeman. RE:
ORC analysis of Demographic changes in
approval of the President. 2 pgs.
12
7
10/28/1971
Campaign
Memo
From Gordon Strachan to Haldeman. RE:
Klein's Campaign Communications Plan. 2
pgs.
12
7
10/26/1971
Campaign
Memo
From Jeb Magruder to the Attorney General.
RE: The review of Herb Klein's Campaign
Communications Plan. 12 pgs.
12
7
10/28/1971
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
The recommendation that Dr. David Derge
be fired from his post as an RNC Consultant.
1 pg.
Monday, December 13, 2010
Page 1 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
12
7
10/26/1971
Campaign
Memo
From Gordon Strachan to Haldeman. RE:
Senator Brooke Fund Raiser/Tricia and Ed
Cox. 1 pg.
12
7
10/20/1971
White House Staff
Memo
From Charles Colson to Gordon Strachan.
RE: Clarification of Mr. Colson's statement
that he "encouraged Senator Brooke in his
efforts to have Tricia and Ed Cox attend his
fund raiser." 1 pg.
12
7
10/18/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Colson's encouragement of Senator Brooke
to have Tricia and Ed Cox attend his
fundraiser in Framington, Massachusetts on
October 26. 1 pg.
12
7
10/26/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Strachan's misuse of the word "encouraging"
when speaking about Colson's opinion of
Senator Brooke's fundraiser. 1 pg.
12
7
10/26/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Strachan's clarification of Colson's statement
regarding Senator Brooke's fundraiser. 1 pg.
Monday, December 13, 2010
Page 2 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
12
7
>
White House Staff
Memo
To G.S. from Larry Higby. RE: Message of
"Don't dig the hole deeper." The rest of the
message is indecipherable. 1 pg.
12
7
10/18/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Senator Brooke's Fund Raiser, and
Haldeman's suggestion that Colson should
not get involved. 1 pg.
12
7
10/20/1971
White House Staff
Memo
From Charles Colson to Gordon Strachan.
RE: Colson's correction of the term
"encouragement" that Strachan had misused
when speaking about Colson's viewpoint on
Senator Brooke's Fund Raiser. 1 pg.
12
7
10/26/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Strachan's clarification to Haldeman
regarding the previous memo in which he
misspoke about comments that Colson had
made concerning Senator Brooke's Fund
Raiser. 1 pg.
12
7
10/26/1971
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Interview with Bob Teeter for the possible
position of being hired as Campaign
Research Director. 4 pgs.
Monday, December 13, 2010
Page 3 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
12
7
10/26/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
The meeting with Peter Dailey, and whether
or not Cliff Miller should attend. 1 pg.
Monday, December 13, 2010
Page 4 of 4
October 29, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
ORC Analysis of Demographic
Changes in Approval of the
President
ORC compared four surveys between March and May 1971 when the
President's approval was approximately 50% with five surveys
between June and August when the President's approval moved
to 56%. Sufficient data (8,000 interviews) enabled Tom Benham
and Harry O'Neill to reach several conclusions:
1) The President is weakest among educated youth.
This group not only hasn't "come around", it is not
even increasing it's support with the rest of the
public. Benham believes Vietnam is still an issue
among this group even though it is not on the front
page of the nation's newspapers. The drop in the
President's popularity among the college educated
youth is attributable to disagreement on all issues.
The President cannot rely on the Peking trip to bring
them around. Benham believes that the President is
particularly weak in the Ecology and Sonsumerism areas.
2) Benham believes there will be a 50% youth turnout
to vote, but since the President has a 48$ approval
rating and will get Republican and Independent youth
support he is not in as bad a position as the media
portrays.
3) The President is doing better outside the South
than in the South. The upward move in the Midwest
is attributable to our very low starting poing.
4) Benham believes that the best voting bloc for the
President to go after is the Catholics. Although they
are traditionally Democratic they can be pursued on
two basic issues - abortion and aid to parochial
schools. Muskie and other moderate-liveral Democrats
are trapped on both of these issues.
-2-
5) The old people have increased their support of the
President by 7%. However, they are historically a very
volatile group. The biggest issue for them is inflation.
6) This polling information and Benham's experience
still cannot give us the answer to whether Wallace helps
or hurts the President.
Benham and Kehrli discussed the televised appearances of the
President and their relationship to Gallup approval ratings.
They decided that: the "conversation with TV networks"
format seems to improve ratings. On July 1, 1970 the President
held a conversation with the three TV networks and the next
Gallup poll (July 10-12) showed a jump of 6 percentage points
to 61% approval. The effect of the conversations seemed to
wear off as the July 31 - Aug. 2 poll was back at 55%. Also,
at the time of the conversation with four TV networks on
July 1, 1971 the approval rating was 52% and a Gallup poll
taken on Jan. 10 showed an increase to 56%. The next Gallup
poll (February 19-21) showed a drop to the 51% level. It
has remained close to 50% since then.
The attached binder contains the detailed demographics with
cross breaks. The yellow pages are commentary.
Specific groups with interesting changes in their standing
include:
Largest increase in approval - High
GS:elr School incomplete
40-51
Next Largest increase in approval -
nonwhite
25-35
Only drop in approval -
Under 30
(18-20)
48-46
(21-29)
51-49
October 28, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Klein's Campaign Communications Plan
Herb Klein prepared a 67 page campaign communications plan which
Jeb Magruder and Cliff Miller abbreviated for the Attorney
General's review. A copy is attached with the Attorney General's
decisions.
Several items require your review. If you concur with the
Attorney General's decisions, you will have to authorize the
changes in White House Staff personnel and functions.
The 10 decisions which will cause problems include:
1) The designation of a full-time liaison officer on
Ziegler's staff to coordinate White House and Campaign
press information (Tab A, #1) p81);
2) The establishment of a Communications Policy and
Planning Board to advise on "communications" policy.
The board would be chaired by the Campaign PR/Media
Director and not Klein (Tab B, #1) pg.5);
3) That the Buchanan-Allen Presidential news summary
be available to top-level campaign staff (Tab B, #4) p83);
4) The designation of the Domestic Council, Klein's
staff and Ray Price's office as the groups responsible
for written articles and interviews during the
campaign (Tab B, #7) pg 4);
5) The transfer of White House mailings (currently
done by Colson's office) to the Committee after
Feb. 1 (Tab c, #1, page 4);
6) The preparation of an issues "Red Book" by the
Committee (Tab c, #4, page 5);
7) The centralization of the Truth Squad and audio spots
at the Committee (Tab D, #4, page 6);
-2-
8) Van Shumway would be the Deputy Director of
PR at the Committee (Tab E, #2, page 7),
9) That the Committee use an independent mailing
house as well as RNC facilities (Tab E, #6, page 8);
10) The Middle Level Strategy Group controls communication
plans in the primary states (Tab F, #1, page 9).
GS:elr
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
170' PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D C 20006
DETERMINED TO BE AN
October 26, 1971
(202) 333.0920
ADMINISTRATIVE MARKING
E.O. 12065. Section 6-102
By mp rise
NARS, Date 1-16-80
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: Review of Herb Klein's Campaign Communications Plan
Herb Klein and his staff have prepared a thorough and thoughtful com-
munications plan for the coming campaign which we feel can provide
the basis for a very effective PR/Media effort in 1972. Because the
plan runs to 67 pages, we thought it might be helpful to you if we
presented, in somewhat briefer form, Herb's various recommendations,
and our thoughts concerning each. His memorandum is organized in
such a way that key recommendations for each area of the campaign com-
munications effort are summarized at the end of each tab, and this
memorandum briefly reviews those recommendations, and our thoughts on
them:
TAB A -- THE WHITE HOUSE PRESS OFFICE
1. Klein recommendation: That a full-time liaison officer be desig-
nated on Ron Ziegler's staff to coordinate information between the
White House press office and the campaign press section.
Our recommendation: Concur -- but he would not need to begin
until January.
Approve
X
Disapprove
Comment
2, Klein recommendation: That a full-time photo editor be hired
during Phase Two, which is the time from the President's announce-
ment to the convention, (paid by the campaign committee and working
from there) to work with the White House photo office to make maxi-
mum use of Presidential and First Family photographs in the campaign.
Our recommendation: Decide in January if such a photo editor is
necessary. Perhaps he might work with Leonard at the RNC.
Approve
Disapprove
Comment
CONFIDENTIAL
CONFIDENTIAL
-2-
3. Klein recommendation: That a photographer be added to the cam-
paign staff prior to the convention to work under the photo editor.
Our recommendation: Concur -- tentatively. A photographer
would be helpful for taking non-Presidential pictures. Also, we
might use a free lancer to save money.
Approve
Disapprove
Comment
4. Klein recommendation: That early during Phase Two, key repre-
sentatives of the various communications offices and other offices
requiring immediate and frequent access to the campaign plane and to
each other (through telex, etc.) meet to determine the need for fa-
cilities and equipment beyond that already available. (General
Redman has requested that he be brought into any such discussions
involving the President's travel as early as possible since he
the responsibility for this aspect.)
two
Our recommendation: Voc Concur.
Approve
X
Disapprove
Comment
TAB B -- DIRECTOR OF COMMUNICATIONS
1. Klein recommendation: That a Communications Policy and Planning
Board be instituted at the beginning of Phase Two (primary stage)
with Klein as chairman and that this board meet regularly to coordinate
top-level communications policy and planning throughout the campaign.
Our recommendation: Concur -- in part only. This Communication
Policy and Planning Board is basically Klein's Saturday morning plan-
ning group, which can be most effective in an advisory capacity. With
Klein and other members of this group frequently on the road, it would
not be possible for such a group to "coordinate" communications policy
throughout the campaign. It would, however, be possible for the group
to make recommendations, most of which ought to be approved by you.
However, a group should be put together to coordinate and plan commu-
nications policy, and this group would include many of the members of
the Saturday group such as Klein, Ziegler, Nofziger, and perhaps Colson
(or their alternates). Since Klein does travel frequently, it is our
recommendation that this group be chaired by our campaign PR/Media
Director and include the above three or four members.
Approve
X
Disapprove
Comment
CONFIDENTIAL
CONFIDENTIAL
-3-
2. Klein recommendation: That Klein's responsibility for adminis-
tration media liaison be expanded to include coordination of the
media liaison activities of all campaign-related offices.
Our recommendation: Disapprove. It would be inappropriate for
a major government official such as Klein to have such a direct
campaign role. Also, it is not practical to expect that the Klein
office could assume the role of "coordinating" Lyn Nofziger's opera-
tion at the RNC and the press/PR operation here. While, again, it
could act in an advisory role, we do not believe that Klein's travel
and other duties would permit him the time necessary to effectively
coordinate and approve all the major decisions which the campaign
communications office will have to make.
Approve
X
Disapprove
Comment
3. Klein recommendation: That the Republican National Committee
research office serve as the backbone of all campaign-related re-
search offices and, further, that the RNC be instructed to increase
its subscriptions so as to monitor all newspapers with 100,000 cir-
culation, increase its staff to ensure these papers are clipped
promptly and xeroxed for all offices it services, and be fully oper-
ational by the beginning of Phase Two.
Our recommendation: Concur. The National Committee's research
division is the proper place for these activities to be centrally
housed.
Approve
X
Disapprove
Comment
4. Klein recommendation: That no additional campaign press sum-
mary be instituted but that the Buchanan-Allin Presidential news
summary be available to top-level campaign staff and be supplemented
with regular campaign news supplements.
Our recommendation: Concur. The quality of the Buchanan-Allin
Presidential news summary could not be duplicated at a campaign of-
fice. And it would be pointless to try.
Approve
X
Disapprove
Comment
5. Klein recommendation: That a full-time person be assigned to
Klein's staff during Phase Two to monitor all editorial endorse-
ments, prepare Presidential thank-you letters for endorsements, and
circulate weekly lists of editorial endorsements to campaign staff.
CONFIDENTIAL
CONFIDENTIAL
-4-
Our recommendation: Concur. The White House is the proper
place for this kind of activity. Klein's staff did this in 1968.
Approve
X
Disapprove
Comment
6. Klein recommendation: That the Klein research office service
all other campaign-related offices as the central repository of
information concerning editorial opinion throughout the country
and that an additional research assistant be hired at the begin-
ning of Phase Two to assist with the media monitoring effort dur-
ing the campaign.
Our recommendation: Disapprove. The Buchanan-Allin office at
the White House has demonstrated many times during the last two
years that its editorial collecting activities are far superior to
those of any other office. Therefore, the central repository of
information concerning editorial opinion throughout the country
should be in the Buchanan-Allin office, backed up by the RNC re-
search operation.
Approve
X
Disapprove
Comment
7. Klein recommendation: That an Articles Editor be assigned to
Klein's staff at the end of Phase Two to coordinate all media
requests for written articles and interviews during the general
election campaign.
Our recommendation: Concur -- in part. The people who did this
in 1968 are presently on Klein's staff, and would be in a good posi-
tion to supervise much of this activity once again. Also, some of
this activity should be at the White House rather than the campaign,
since requests of these kind will normally come to the President at
the White House rather than the candidate at campaign headquarters.
This activity will need to be closely coordinated with Ray Price's
office. However, while the Klein-Price offices can handle much of
the non-political work in this area, a great deal of the election-
oriented political work should be done here in our PR/Media office.
Approve
Disapprove
Comment
TAB C -- MR. COLSON'S OFFICE AND OTHER WHITE HOUSE OFFICES
1. Klein recommendation: That White House mailings continue to be
coordinated through the Colson staff and handled by the RNC.
CONFIDENTIAL
CONFIDENTIAL
pr
Feb
-5-
Our recommendation: Concur. This mechanism has been built very
carefully during the last three years and has proven to be very ef-
fective. We are working to improve it and add new lists.
Approve
Disapprove
4
Comment
2. Klein recommendation: That key campaign spokesmen continue to
be scheduled through the White House and that their media arrange-
ments continue to be coordinated through Klein's office.
Our recommendation: Disapprove. Campaign spokesmen should be
scheduled through the campaign operation and their media arrangements
made through both the media office here and that at the White House.
You have already decided that the scheduling should be here under
the direction of Bart Porter.
Approve
X
Disapprove
Comment
3. Klein recommendation: That, assuming that a separate Speakers
Bureau is established under the Campaign Committee, a speakers media
coordinator be added to the Committee's communications staff to
arrange media schedules for other speakers.
Our recommendation: Concur.
Approve X
Disapprove
Comment
4. Klein recommendation: That, to ensure all speakers are fully
briefed on issues and political related subjects, consideration be
given to having the RNC prepare (1) an issues briefing book, and
(2) a condensed version of the so-called 1968 "Red Book."
Our recommendation: Concur --- in part. This should be supervised
and directed from campaign headquarters under the direction of Bob
Marik. This is in Peter Flanigan's research proposal.
Approve
Disapprove
Comment
TAB D -- THE REPUBLICAN NATIONAL COMMITTEE
1. Klein recommendation: That the RNC activate an Answer Desk oper-
ation to provide daily summaries of both answers to the opposition's
CONFIDENTIAL
-6-
charges and lines of attack against the opposition, and that this
be fully operational at the beginning of Phase Three (after the
convention).
Our recommendation: Concur -- tentatively. Perhaps we will see
in the next few months that the proper location for this is here at
committee headquarters. But this decision need not be made now.
Approve
X
Disapprove
Comment
2. Klein recommendation: That the Truth Squad program be coordi-
nated through the RNC and that a full-time press/PR man be assigned
to handle advance media contacts and provide briefing and speech
material.
Our recommendation: Concur -- again tentatively. It may be that
we will feel later on that the proper location for the Truth Squad
program is at this committee, working closely with our scheduling
operation.
Approve
Disapprove
Comment
3.
4. Klein recommendation: That the RNC continue to handle its video
operation but that the spotmaster system for audio cuts for radio
stations be placed under the control of the campaign committee.
Our recommendation: Concur. This is very important. The video
operation films Administration officials and Congressmen for use on
local TV stations. The audio spotmaster system should be moved here.
Approve
X
Disapprove
Comment
TAB E -- COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT -- PRESS/PR
1. Klein recommendation: That a strong PR director, with a news
background and abilities as an administrator, be hired as soon as
possible.
CONFIDENTIAL
CONFIDENTIAL
-7-
Our recommendation: Concur -- but December or January would
be soon enough.
Approve
X
Disapprove
Comment
2. Klein recommendation: That a Deputy PR Director, able to back
up the Director in all areas, be on board by the beginning of Phase
Two, and that this person also head the News Bureau.
Our recommendation: Concur -- see recommendation at the end of
this memorandum. The need here is immediate -- November 1.
Approve
Disapprove
Comment
3. Klein recommendation: That a Radio-TV Director be hired early
in Phase Two to coordinate campaign-related uses of national and
regional television and radio, including appearances for speakers
and surrogates, working closely with the Klein operation (Snyder).
Our recommendation: Concur. Snyder would handle the "non-
political" appearances and our man the political.
Approve
Disapprove
Comment
4. Klein recommendation: That a Campaign Photo Office be established
early during Phase Two including a photo editor and one photographer
(see earlier recommendation)
Our recommendation: Concur -- tentatively. It probably will be
necessary to have a photographer at this office for non-Presidential
needs as well as a photo editor.
Approve
Disapprove
Comment
5. Klein recommendation: That an efficient and adequate support/
operations staff be hired early in Phase Two -- administrative as-
sistant, research assistant, printing and production staff, tele-
communications staff, typists, messengers, receptionists -- under
the direction of the PR Director. Klein's suggested organization
chart is attached.
CONFIDENTIAL
CONT IDENTIAL
-8-
Our recommendation: Concur. But some of the support staff can
be shared by the entire campaign staff.
Approve
X
Disapprove
Comment
6. Klein recommendation: That, as has been recommended earlier,
the campaign committee rely on the RNC mailing operation but also
have access to a direct mailing house for specialized mailings or
crash mailings which the RNC cannot handle.
Our recommendation: Concur.
Approve
X
Disapprove
Comment
7. Klein recommendation : That a publications director be hired at
the beginning of Phase Two and that he be directed to immediately
develop a long-range plan for committee publications and staff need.
Our recommendation: Concur -- in part. We should call upon the
talents of Frank Leonard for this on a part-time basis at first, and
later on, full-time.
Approve
Disapprove
Comment
8. Klein recommendation: That a plan be developed for a broad
utilization of PR support in key states or regions -- a national
PR network -- to make maximum use of regional and local media (see
also next section on primaries. )
Our recommendation: Concur.
Approve
Disapprove
Comment
9. Klein recommendation: That a weekly press media coordinator be
hired during Phase Two to expand coverage and support from weekly
press
Our recommendation: Concur -- maybe not necessary until after
the convention.
Approve
X
Disapprove
Comment
10. Klein recommendation: That a high-caliber PR/newsman be hired
early enough during Phase Two to prepare a detailed communications
CONFIDENTIAL
CONFIDENTIAL
-9-
plan for an effective media operation for the Citizens/Interest Group
Division during the General Election Campaign.
Our recommendation: Concur. This will be necessary in order to
keep the citizens operation identified in the public mind as a separ-
ate entity from the campaign organization, even though in reality the
citizens operation will be a division of the campaign.
Approve
X
Disapprove
Comment
11. Klein recommendation: That contacts with the foreign press and
foreign language press covering the campaign be handled by Klein's
and Ziegler's offices, with the help of a volunteer such as Pier
Talenti.
Our recommendation: Concur -- in part. Part of the liaison with
the foreign language press should be handled by the ethnic staff in
this office. Klein and Ziegler's offices can also assist in this
effort. Talenti could not run the entire operation, but could be
helpful, especially with the media abroad.
Approve
X
Disapprove
Comment
TAB F -- THE PRIMARY ELECTIONS -- COMMUNICATIONS STRATEGY
1. Klein recommendation: That the Campaign PR Director develop
preliminary communications plans for each of the primary states
in ample time to have these reviewed and approved by the Com-
munications Policy and Planning Board (as well as the Campaign
Director and/or appropriate strategy board).
Our recommendation: Concur -- in part. Klein's Communication
Policy and Planning Board should advise, if possible, the campaign
PR Director and the Campaign Director on strategy for the primary
states, but we do not feel that it would be practical to require
that plans be approved by the Klein group. Our strategy group would
do this.
Approve
Disapprove
Comment
2. Klein recommendation: That a full-time PR/Press Representative
be designated in each primary state (with a few exceptions) well in
advance of each primary.
CONFIDENTIAL
CONFIDENTIAL
-10-
Our recommendation: Concur -- in part. Where appropriate and
possible, this would be helpful, but it will not be possible in all
states. Hopefully, they will be volunteers.
Approve
X
Disapprove
Comment
TAB G -- THE CONVENTION
Klein outlines on pages 60-62 of his memorandum general plans for
the convention, and suggests that a more detailed plan be submit-
ted in the spring. We agree with the general thrust of his
thoughts, and will work with him in developing this more detailed
plan.
ACTION REQUEST
Much of the above need not be decided right away, but there is a
pressing need to bring on the staff by November 1, the Deputy
Director -- not the overall PR/Media Director -- who will head up
the news bureau and ultimately report to the Director of the entire
operation when he signs on later. This Deputy Director would be
our liaison with the media and would assist in responding to press
inquiries, helping state chairmen launch their state committees,
planting stories, etc.
We would submit three names for your consideration:
1. Van Shumway. Formerly Senator Murphy's press/PR man, Van has
done an outstanding job at the White House in the press area.
He would be an ideal candidate and we recommend him very highly.
If you select him, we would need your permission for Cliff
Miller to act for you in arranging with Colson and Klein for Van
to join us. Van has been such an asset to them that they might
be reluctant to see him leave, although we believe this could be
arranged by Cliff. Shumway wants the job and would be good at
it. (Incidentally, Van played a very major role in the prepara-
tion and drafting of the Klein memo, so he is most familiar with
our media plan).
2. Jack Hushen. If you decide on him, there would also be the
consideration of whether he would be almost immediately avail-
able for the job. Hushen would also be an ideal candidate.
(We also feel Powell Moore would be excellent in the PR/Media
office, but that his talents should be utilized later in the
writing end of the operation rather than in this particular
job.)
CONFIDENTIAL
CONFIDENTIAL
-11-
3: Jerry Warren. An excellent man for this job, but there would
be problems with Ron Ziegler if he left the Press Office.
Such problems might well rule Jerry out.
JEB S. MAGRUDER
CLIFFORD A. MILLER
Attachment
bcc: Mr. H. R. Haldeman
JSM/CAM:RCO:jcm
ODLE CHRON.
ODLE OFFICE
MAGRUDER CHRON.
MAGRUDER WORK
MAGRUDER SUBJECT
MILLER COPY
LONE IDENTION
ORGANIZATION CHART -- CAMPAIGN COMMUNICATION S OFFICE
P.R. Director
Secy
Receptionists
Deputy
Secy.
Admin.
Speakers Bureau
News Bureau
Radio-TV
Publications &
Photo
Asst.
Media Coord.
Director
Graphics Dir.
Editor
Dupl. &
Truth Squad
News Releases
Audio (Hdq.
Publica-
Photographer
Production
Media Coord.
and field) /
tions
(or RNC)
Weekly Nsp.
-
Spotmaster
Typing
Campaign
Pool
Media Corresp
Material
National PR
Campaign
Network
Nsp.
Special
Research
Services
October 28, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Dr. David Derge
Dr. David Derge is currently listed as a Consultant to the
RNC at $1,200 per month. A check with the RNC (Ed DeBolt),
Domestic Council (Ed Harper), OMB (Bill Gifford), and the
Committee for the Re-Election of the Presidnet (Jeb Magruder)
indicates that Derge is no longer being used as a consultant
on polling or research matters.
Peter Flanigan recommended to the Attorney General in the
research memorandum that Bob Teeter of MOR be the polling
consultant for the Campaign. The Attorney General met with
Bob Teeter and was favorably impressed. After you indicated
that you did not need to see Teeter, Magruder offered him
the job of Polling Consultant. Teeter accepted at the per
diem equivalent of $38,000 per year.
Jeb Magruder believes that Dave Derge "sees the handwriting
on the wall" (e.g., he will not be the polling consultant for
1972).
Recommendation:
That we inform the RNC that we no longer need Derge's services
and that unless they want to keep him they can go ahead and
terminate his consultantship.
Approve
Disapprove
Comment
If you approve, we'll inform Peter Flanigan of this decision -
he may prefer to tell Derge directly.
GS:elr
never
THE WHITE HOUSE
Sent
WASHINGTON
October 26, 1971
ADMINISTRATIVELY CONFIDENTIAL
people
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Senator Brooke Fund Raiser/
Tricia and Ed Cox
Colson asked that I clarify my memorandum to you which stated
that "Colson is encouraging Senator Brooke in his efforts to
have Tricia and Ed Cox attend his fundraiser. " Colson says
"he passed the request (for Tricia and Ed's attendance)
through in the most routine fashion
"
Connie Stuart, who originally informed me of Colson's interest
reports that Coral Schmid received the request from Dave Parker
and then learned that Colson's former law firm was hosting
the Brooke dinner. She assumed there was considerable interest
in the success of the dinner.
My failure to check with Colson personally or Howard indirectly
resulted in my misuse of the word "encouraging." In the future,
the views of both the person asking for your decision and the
person who initiated the request will be checked and included
in my memoranda.
THE WHITE HOUSE
WASHINGTON
October 20, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
CHARLES COLSON
wr
SUBJECT:
Senator Brooke Fund Raiser/
Tricia and Ed Cox
I have now just read your memorandum of October 18 to Bob
Haldeman and I can clearly understand why Haldeman said I
should not get further involved.
Your memorandum states that I am "encouraging Senator Brooke
in his efforts to have Tricia and Ed Cox attend his fund raiser".
I wish if you are going to use my name in memoranda to Mr.
Haldeman that you would get your facts straight. I was not
"encouraging" Senator Brooke. Senator Brooke asked me to find
out if Tricia and Ed would be willing to attend. I passed the
request through in the most routine fashion and had nothing
further to do with it until I was notified this morning that Tricia
and Ed, in fact, would attend. I merely relayed Brooke's request
to the appropriate people on the staff.
Would you please clarify this?
Connie Stuart
Parker coral Schmid - cuc law
firm pushing aosting to
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
October 18, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G.
SUBJECT:
Senator Brooke Fund Raiser/
Tricia and Ed Cox
Colson is encouraging Senator Brooke in his efforts to
have Tricia and Ed Cox attend his fund raiser in
Framington, Massachusetts on October the 26th.
The Coxes would sit at the head table with Senator Brooke
and would probably be asked to say a few words on his
behalf.
The question is whether Tricia and Ed Cox should attend
the Senator Brooke fund raiser.
Yes, both attend.
No, neither attend.
up to them -
Other
Colson shed not get
further involved
G
D Howard 10/19
G
Connie Stuart 10/19
October 26, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Senator Brooke Fund Raiser/
Tricia and Ed Cox
Colson asked that I clafify my memorandum to you which stated
that "Colson is encouraging Senator Brooke in his efforts to
have Tricia and Ed Cox attend his fundraiser." Colson says
"he passed the request (for Tricia and Ed's attendance)
through in the most routine fashion
Connie Stuart, who originally informed me of Colson's interest
reports that Coral Schmid received the request from Dave Parker
and then learned that Colson's former law firm was hosting
the Brooke dinner. She assumed there was considerable interest
in the success of the dinner.
My failure to check with Colson personally or Howard indirectly
resulted in my misuse of the word "encouraging." In the future,
the views of both the person asking for your decision and the
person who initiated the request will be checked and included
in my memoranda.
GS;erl
CC: Chuck Colson
You
65- good
seoved not l
as a get - a all entire
of > former its
law
October 26, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Senator Brooke Fund Raiser/
Tricia and Ed Cox
Colson asked that I clafify my memorandum to you which stated
that "Colson is encouraging Senator Brooke in his efforts to
have Tricia and Ed Cox attend his fundraiser." Colson says
"he passed the request (for Tricia and Ed's attendance)
through in the most routine fashion ..."
Connie Stuart, who originally informed me of Colson's interest
reports that Coral Schmid received the request from Dave Parker
and then learned that Colson's former law firm was hosting
the Brooke dinner. She assumed there was considerable interest
in the success of the dinner.
My failure to check with Colson personally or Howard indirectly
resulted in my misuse of the word "encouraging." In the future,
the views of both the person asking for your decision and the
person who initiated the request will be checked and included
in my memoranda.
GS;erl
CC: Chuck Colson
THE WHITE HOUSE
WASHINGTON
Date:
To : MS
From :
L. Higby
Don't dig the while
deeper ll then de
was interested-
on in routine fasher L.
07 only paind it
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
October 18, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM.
GORDON STRACHAN G.
SUBJECT:
Senator Brooke Fund Ruisor/
Tricia and Ed Cox
Colson is encouraging Senator Brooke in his offorts to
have Tricia and Ed Cox attend his fund raiser in
Framington, Massachusetts on October the 26th.
The Coxes would sit at the head table with Senator Brooke
and would probably be asked to say a few words on his
behalf.
The question is whether Tricia and Ed Cox should attend
the Senator Brooke fund raiser.
Yes, both attend.
No, neither attend.
up to Here -
Other
Colson shed not get
futher involved
Ga 0 Bourero 10/19
G Connie Shart 10/19
THE WAITE HOUSE
WASHINGTO
October 20, 1971
MEMORANDUM FOR:
CORDON STRACHAN
FROM:
CHARLES COLSON
SUBJECT:
Senator Brooke Fund Raiser/
Tricia and Ed Cox
I have now just read your memorandum of October 18 to Bob
Haldeman and I can clearly understand why Haldeman said :
should not get further involved.
Your memorandum states that I am "encouraging Senator Brooke
in his efforts to have Tricia and Ed Cox attend his fund raiser".
I wish if you are going to use my name in memoranda to Mr.
Haldeman that you would get your facts straight. I was not
"encouraging" Senator Brooke. Senator Brooke asked me to find
out if Tricia and Ed would be willing to attend. I passed the
request through in the most routine fashion and had nothing
further to do with it until I was notified this morning that Tricia
and Ed, in fact, would attend. I merely relayed Brooke's request
to the appropriate people on the staff.
Would you please clarify this ?
Connie Stuat
Parker
C
ave
cord
Schmid
Jeim
puching.
October 26, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Senator Brooke Fund Raiser/
Tricia and Ed Cox
Colson asked that I clafify my memorandum to you which stated
that "Colson is encouraging Senator Brooke in his efforts to
have Tricia and Ed Cox attend his fundraiser." Colson says
"he passed the request (for Tricia and Ed's attendance)
through in the most routine fashion R
Connie Stuart, who originally informed me of Colson's interest
reports that Coral Schmid received the request from Dave Parker
and then learned that Colson's former law firm was hosting
the Brooke dinner. She assumed there was considerable interest
in the success of the dinner.
My failure to check with Colson personally or Howard indirectly
resulted in my misuse of the word "encouraging." In the future,
the views of both the person asking for your decision and the
person who initiated the request will be checked and included
in my memoranda.
GS;erl
CC: Chuck Colson
October 26, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Research Director
Peter Flanigan's task force on Polling, Computers, and
Research recommended to the Attorney General that the
Committee hire Bob Teeter of Market Opinion Research of
Detroit as the Polling Consultant for the Campaign. The
Attorney General interviewed Teeter and was favorably
impressed. The Attorney General asked that you interview
Bob Teeter.
Teeter will be in Washington tomorrow, October 27.
Set appointment 11:00 a.m., Wednesday
Set meeting later
Other
Teeter's resume and talking points are attached.
GS;erl
BIOGRAPHICAL DATA
ROBERT M. TEETER
Vice President
Market Opinion Research
327 John R : Detroit, Michigan 48225
Education
Michigan State
MA
University
Albion College
AB
Background
Graduate Assistant at Albion College
1961-64
Albion, Michigan
Fieldman for the Romney for Governor
1966
Campaign
Instructor at Adrian College,
1964-66
Adrian, Michigan
Field Representative for Republican
1966
State Central Committee working on
organization and strategy of three
successful Congressional Campaigns
and several legislative campaigns
Campaign Manager for Marvin L. Esch
1966
in successful election to Congress
from the Second District of Michigan
Market Opinion Research
1967-Present
Affiliations
Member of AAPOR - American Associ-
ation for Public Opinion Research
American Political Science
Association
Research
Interests
and Politi-
cal Background
Mr. Teeter has been involved in politics at virtually
every level - advance man, fieldman, organization,
fund raiser, campaign manager, and now research and
strategy. Now he is working on political research and
strategy in terms of & total political system.
Since joining Market Opinion Research Mr. Teeter nas
been involved in several mayoral elections including
Cleveland and Gary in 1967, and Cleveland and Pittsburg:
in 1969 and several special issues elections (both state-
wide and municipal). In 1968 he was involved in 11-12
state statewide elections as well as 49-50 Congressional
racès in all regions of the United States.
Personal
Background
Born:
Coldwater, Michigan 1939
Residence:
880 Colliston Drive, Ann Arbor, Michigan
TALKING PAPER FOR BOB TEETER
RE: Research in Campaign '72
1. What do you consider to be the best issue for the
President in 1972?
2. What type of polling should be done for the President?
-Standard Field Interviews?
-Telephone Interviews?
-Panel re-interviewing?
3. How should your polling results be translated into
advertising decisions?
4. What is your professional evaluation of Opinion Research
Corporation?
-Childon Research?
5. Which field and telephone interview vendors do you
consider the best?
6. Are you satisfied that Simulation is not feasible for 1972?
GS:elr
10-26-71
October 26, 1971
MEMORANDUM FOR H.R. HALDEMAN
FROM :
GORDON STRACHAN
Peter Dailey's resume' is attached. You are scheduled
to see him for 10 minutes today.
Cliff Miller is anxious to join you and Dailey in the meeting.
Approve Miller to attend
Disapprove Miller to attend
Other
Should I attend the meeting whether Miller attends or not?
Yes, Strachan attend
No, Strachan not attend
Other
Attachment
GS:pm