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This file contains:
From Strachan To Chapin RE: "Survey Information." 12pgs. [Subject: Campaign] [Memo], 3/7/1972
From Stachan To Dailey RE: Attached newspaper article on Republican strategy points that were rarely acted uopn. 6pgs. [Subject: Campaign] [Memo], 3/30/1972
From Strachan To DeCair RE: Request to forward letter and Resume to the Committee for the Re-Election of the President. 1pg. [Subject: Campaign] [Letter], 3/16/1972
From Strachan To Dent RE: Attached materials regarding the President's entry into the Maryland Presidential Preference Primary. 6pgs. [Subject: Campaign] [Memo], 3/1/1972
From Strachan To Unk Recipient RE: Status on the President's estate plan materials. 1pg. [Subject: Campaign] [Memo], 3/30/1972
From Unk author To Haldeman RE: Status on statistically significant variations among approval and trial heats. 1pg. [Subject: Campaign] [Memo], 3/24/192
From Strachan To Finkelstein RE: Analysis of Florida results. 1pg. [Subject: Campaign] [Memo], 3/25/1972
From Strachan To Unk Recipient RE: Follow-up on the analysis of Wallace trial heats and the Kennedy shift. 1pg. [Subject: Campaign] [Memo], 3/21/1972
From Strachan To Unk Recipient RE: Follow-up on Barry Gordy's recruitment. 1pg. [Subject: Campaign] [Memo], 3/20/1972
From Strachan To Unk Recipient RE: Follow- up on discussion and materials to be submitted. 1pg. [Subject: Campaign] [Memo], 3/13/1972
From Strachan To Unk Recipient RE: Report on the change in CBS projections on election eve. 1pg. [Subject: Campaign] [Memo], 3/9/1972
From Strachan To Unk Recipient RE: Status of the Detroit news poll. 1pg. [Subject: Campaign] [Memo], 3/10/1972
From Strachan To Unk Recipient RE: Follow-up on the analysis of the President's position. 1pg. [Subject: Campaign] [Memo], 3/8/1972
From Strachan To Hodson RE: Response regarding a possible visit to Kansas city from the President. 1pg. [Subject: Campaign] [Letter], 3/6/1972
From Strachan To Kehrli RE: "Benham's New Computer Programs." 1pg. [Subject: Campaign] [Memo], 3/19/1972
From Strachan To La Rue RE: Attached article on Republican strategy points that were rarely acted upon. 1pg. [Subject: Campaign] [Memo], 3/30/1972
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26145581
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WHSF: Contested, 13-6
core
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document
citationUrl
pageCount
1
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id
26145581
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document
title
WHSF: Contested, 13-6
description
This file contains:
From Strachan To Chapin RE: "Survey Information." 12pgs. [Subject: Campaign] [Memo], 3/7/1972
From Stachan To Dailey RE: Attached newspaper article on Republican strategy points that were rarely acted uopn. 6pgs. [Subject: Campaign] [Memo], 3/30/1972
From Strachan To DeCair RE: Request to forward letter and Resume to the Committee for the Re-Election of the President. 1pg. [Subject: Campaign] [Letter], 3/16/1972
From Strachan To Dent RE: Attached materials regarding the President's entry into the Maryland Presidential Preference Primary. 6pgs. [Subject: Campaign] [Memo], 3/1/1972
From Strachan To Unk Recipient RE: Status on the President's estate plan materials. 1pg. [Subject: Campaign] [Memo], 3/30/1972
From Unk author To Haldeman RE: Status on statistically significant variations among approval and trial heats. 1pg. [Subject: Campaign] [Memo], 3/24/192
From Strachan To Finkelstein RE: Analysis of Florida results. 1pg. [Subject: Campaign] [Memo], 3/25/1972
From Strachan To Unk Recipient RE: Follow-up on the analysis of Wallace trial heats and the Kennedy shift. 1pg. [Subject: Campaign] [Memo], 3/21/1972
From Strachan To Unk Recipient RE: Follow-up on Barry Gordy's recruitment. 1pg. [Subject: Campaign] [Memo], 3/20/1972
From Strachan To Unk Recipient RE: Follow- up on discussion and materials to be submitted. 1pg. [Subject: Campaign] [Memo], 3/13/1972
From Strachan To Unk Recipient RE: Report on the change in CBS projections on election eve. 1pg. [Subject: Campaign] [Memo], 3/9/1972
From Strachan To Unk Recipient RE: Status of the Detroit news poll. 1pg. [Subject: Campaign] [Memo], 3/10/1972
From Strachan To Unk Recipient RE: Follow-up on the analysis of the President's position. 1pg. [Subject: Campaign] [Memo], 3/8/1972
From Strachan To Hodson RE: Response regarding a possible visit to Kansas city from the President. 1pg. [Subject: Campaign] [Letter], 3/6/1972
From Strachan To Kehrli RE: "Benham's New Computer Programs." 1pg. [Subject: Campaign] [Memo], 3/19/1972
From Strachan To La Rue RE: Attached article on Republican strategy points that were rarely acted upon. 1pg. [Subject: Campaign] [Memo], 3/30/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
13
6
3/7/1972
Campaign
Memo
From Strachan To Chapin RE: "Survey
Information." 12pgs.
13
6
3/30/1972
Campaign
Memo
From Stachan To Dailey RE: Attached
newspaper article on Republican strategy
points that were rarely acted uopn. 6pgs.
13
6
3/16/1972
Campaign
Letter
From Strachan To DeCair RE: Request to
forward letter and Resume to the Committee
for the Re-Election of the President. 1pg.
13
6
3/1/1972
Campaign
Memo
From Strachan To Dent RE: Attached
materials regarding the President's entry into
the Maryland Presidential Preference
Primary. 6pgs.
Monday, May 11, 2015
Page 1 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
13
6
3/30/1972
Campaign
Memo
From Strachan To Unk Recipient RE: Status
on the President's estate plan materials. 1pg.
13
6
3/24/192
Campaign
Memo
From Unk author To Haldeman RE: Status
on statistically significant variations among
approval and trial heats. 1pg.
13
6
3/25/1972
Campaign
Memo
From Strachan To Finkelstein RE: Analysis
of Florida results. 1pg.
13
6
3/21/1972
Campaign
Memo
From Strachan To Unk Recipient RE:
Follow-up on the analysis of Wallace trial
heats and the Kennedy shift. 1pg.
13
6
3/20/1972
Campaign
Memo
From Strachan To Unk Recipient RE:
Follow-up on Barry Gordy's recruitment. 1pg.
Monday, May 11, 2015
Page 2 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
13
6
3/13/1972
Campaign
Memo
From Strachan To Unk Recipient RE:
Follow- up on discussion and materials to be
submitted. 1pg.
13
6
3/9/1972
Campaign
Memo
From Strachan To Unk Recipient RE:
Report on the change in CBS projections""""
qp"gngevkqp"gxg"3pg.
13
6
3/10/1972
Campaign
Memo
From Strachan To Unk Recipient RE: Status
of the Detroit news poll. 1pg.
13
6
3/8/1972
Campaign
Memo
From Strachan To Unk Recipient RE:
Follow-up on the analysis of the President's
position. 1pg.
13
6
3/6/1972
Campaign
Letter
From Strachan To Hodson RE: Response
regarding a possible visit to Kansas city
from the President. 1pg.
Monday, May 11, 2015
Page 3 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
13
6
3/19/1972
Campaign
Memo
From Strachan To Kehrli RE: "Benham's
New Computer Programs." 1pg.
13
6
3/30/1972
Campaign
Memo
From Strachan To La Rue RE: Attached
article on Republican strategy points that
were rarely acted upon. 1pg.
Monday, May 11, 2015
Page 4 of 4
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number:
236
Folder:
Strachan Chron A-L March 1972
Document
Disposition
291
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302
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303
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Close
Invasion of Privacy Letter, Strachan to Berend, 3/6/72.
304
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305
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Close
Invasion of Privacy Memo, Strochan to Buchanan, 3/2/72
306
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307
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Presidential Materials Review Board
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Collection: H. R. Haldeman
Box Number:
236
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Return
Private/Political Memo, Strachan to Chapin, 3/7/72.
322
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323
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324
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Private/Political Memo, Stra chan to Dailey, 3/30/72.
325
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326
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327
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328
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Private/Political Letter, Strachan to DeCair, 3/16/72.
329
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330
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331
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Private/Political memo, Strachan to DeNt, 3/1/72.
332
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Presidential Materials Review Board
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Collection: H. R. Haldeman
Box Number:
236
341
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Private/Personal Merro, Strachan for Follow up, 3/30/72.
343
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Private/Political Memo for Follow- up, 3/24/72.
344
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Private/Political Memo, Strachan to FiNKelsteiN, 3/25/72.
347
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349
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Private/Political Memo, Strachan for Follow-up, 3/21/72.
350
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Private/Political Memo, Strachaw for Follow-up, 3/20/72
351
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Private/Political Memo, Strachan for Follow-up 3/15, 3/13/72
352
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Private/Political Memo, Strashan for Follow.up 3/10, 3/9/72.
355
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Private/Political Memo, Strachan for Follow-up, 3/10/72.
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Private/Political Memo, Strochan for Follow.up 3/13, 3/8/72
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Presidential Materials Review Board
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Collection: H. R. Haldeman
Box Number: 236
367
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Private/Political Letter, Stra chan to Hodson, 3/6/72.
370
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Private/Political Meno. -rachan to Kehrli, 3/30/72.
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Invasion of Privacy Memo. Strauranuo Kenrli, 3/25/7.
381
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March 7, 1972
MEMORANDUM FOR:
DWIGHT CHAPIN
FROM:
GORDON STRACHAN
SUBJECT:
Survey Information
Bob asked that I pass on the following information by Bob Teeter
for your use in planning domestic trips by the President and
the First Family:
Research in several state campaigns indicates there is a
substantial number of undecided voters who can be turned
into committed voters if given some attention before the
actual campaign period begins and before the campaign
becomes a two (or three) man race.
This memorandum outlines the top priority states for
possible Presidential visits during the Spring and the
issues and areas within those states having the greatest
potential of increasing strength. It does not address
itself to the specific types of appearances. Teeter
feels that those states which clearly should be top
priorities and would benefit from some attention during
the Spring and early Summer are:
New York
It will be important for a visit to the New York City area
and possibly the Buffalo area. The initial visit to New
York City should be oriented to problems relating to middle
and lower income persons (under $12,000). These voters are
concerned about drugs, crime and unemployment and live
primarily outside Manhattan. A visit to Buffalo should be
aimed at attracting middle income Catholics with taxes and
pollution as the leading issues. A later wisit to New York
City could involve pollution problems and be oriented towards
younger voters.
-2-
Texas
To win in Texas, we must improve our position in the
mid-state region, principally Austin. Bussing is the
the major concern to Austin area voters. Other
important issues are unemployment, crime and drugs. A
visit to Austin would be helpful.
California
The campaign in California requires that we shore up
traditional Republican votes in southern California
while decreasing the margin against us in the northern
part of the state. Initially, he would suggest a visit
to southern California at a business related function.
It should deal particularly with the economy, inflation,
taxes and unemployment.
A later visit to the northern part of the state, possibly
San Francisco is also needed. Pollution would be an
appropriate topic.
Pennsylvania
We should visit Philadelphia.
A fact finding trip in cooperation with Frank Rizzo may be
an appropriate vehicle to make such a trip. It would be
especially convenient if Rizzo would publicly invite us
to Philadelphia to study the "problems of the cities,"
notably crime and drugs.
Maryland
We need a visit to the Baltimore metropolitan area. The
issue of most concern will be urban crimm.
Missouri
We need to strengthen our position in rural areas with
older voters over 65 who voted for us in 1968 and who are
now reverting back to their traditional Democratic vote.
To improve this situation, the President whould visit rural
Missouri covering taxes (particularly property taxes) and
inflation.
-3-
Wisconsin
We need to strenghhen our position in the southeastern
portion of this state, and a visit to Racine and Kenosha
would help improve things here. The principal issues
should be unemployment, taxes, inflation and economy.
If we are unable to cover any or all of the areas indicated,
alternative plans should be developed. This may involve
the use of cabinet members instead of the President.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW N
WASHINGTON D = 20000
(202) 333 0920
March 3, 1972
CONFHDENTHAL/EYES ONLY
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
FROM:
ROBERT M. TEETER
2
M,T.
SUBJECT:
Recommended Appearances and Issues
We have now evaluated the results of all of the first wave polls
and based on our analysis we believe it is important for the
President to improve his standing in several crucial states dur-
ing the next few weeks. flour research in several state campaigns
indicates there is a substantial number of undecided voters who
can be turned into committed (Nixon) voters if given some attention
before the actual campaign period begins and before the campaign
clearly becomes a two (or three) man race.
Moreover, those voters who can be moved from being undecided to
the committed column early appear to remain there for the duration
of the campaign. Our past experience also indicates that the
specific technique used to appeal to these voters is not as impor-
tant as the fact that the appeal was made. In the case of the
President, personal visits will be the most effective means of
committing the voter to the President. Wide issue impact is
guaranteed with the tremendous media exposure the President commands.
It will be important for the President to begin his activity now.
As Muskie increases his awareness and especially if he wins several
primaries, the President may not be able to make up the difference.
Our experience has shown that there are some limits to the President's
level of support and the Democrats will undoubtedly increase their
awareness.
This memorandum outlines the top priority states for the President's
attention during the Spring and the issues and areas within those
states having the greatest potential of increasing the President's
strength. We do not address ourselves to the specific types of
appearances as it is impossible to drav such conclusions from the
data at this time. Further suggestions as to the types of appear-
ances will be Lade in a subsequent memorandum. It may be useful to
try several types of appearances during the next few weeks and then
do some quick follow-up telephone studies to test their effectiveness.
-2-
Several criteria were used in selecting the priority states.
First we limited our choices to those states where the President
is running behind, or in the case of larger states, where he and
Muskie are very close. Second, we only considered situations
which appear to require immediate action and would benefit from
some attention. Of course, the priorities may change as the
campaign progresses and further memoranda will be forthcoming
as changes become evident in the data. Those states which clearly
should be top priorities and would benefit from some attention
during the Spring and early Summer are:
New York
At the present time the President is running neck and neck with
Muskie. Currently, Muskie' awareness is low and his voting strength
will probably increase as he becomes better known.
It will be important for the President to visit the New York City
area and possibly the Buffalo area. His initial visit to New York
City should be oriented to problems relating to middle and lower
income persons (under $12,000). These voters are concerned about
drugs, crime and unemployment and live primarily outside Manhattan.
A visit to Buffalo should be aimed at attracting middle income
Catholics with taxes and pollution as the leading issues. A later
visit to New York City should involve pollution problems and be
oriented towards younger voters.
Texas
To win in Texas the President must improve his position in the mid-
state region, principally Austin. Bussing is the major concern to
Austin area voters. Other important issues are unemployment, crime
and drugs. A presidential visit to Austin would be helpful.
California
The campaign in California will require the President to shore up
his traditional Republican vote in southern California while
decreasing the margin against him in the northern part of the state.
Initially, we would suggest that the President visit southern
California at a business related function. He should deal parti-
cularly with the economy/inflation, taxes and unemployment.
A later visit to the northern part of the state, possibly San
Francisco will also be needed. Pollution would be an appropriate
topic.
-3-
Pennsy Ivania
The P. should
h-order to counter the extremely poor showing of the President
In
Ladelphia, he should visit this city: The visit should deal
with crine and drug problems, especially as it relates to personal
matety issues.
A fact finding trip in cooperation with Frank Rizzo may be an appro-
printe vehicle to make such a trip. It would be especially conve-
nient if Rizzo would publicly invite the President to Philadelphia
to study the "problems of the cities", notably crime and drugs.
Maryland
Nixon is weakest in the Baltimore metropolitan area where a visit
would improve his position. The issue of most concern will be
urban crime.
Missouri
In this state the President is running poorly in rural areas with
older voters over 65 who voted for him in 1968 and who are now
reverting back to their traditional Democratic vote. To improve
this situation; the President should visit rural Missouri covering
taxes (particularly property taxes) and inflation.
Visconsin
The President is weakest in the southeastern portion of this
state, and a visit to Racine or Kenosha would help improve his
poor showing here. The principal issues should be unemployment,
taxes, inflation and the economy.
If the President is unable to cover all of the areas indicated,
alternative plans should be developed. This may involve the use
of cabinet members instead of the President; but if such approach
is taken, the effect of the visit will be greatly reduced.
THE WHITE HOUSE
Retype
WASHINGTON
March 6, 1972
MEMORANDUM FOR:
DWIGHT CHAPIN
FROM:
GORDON STRACHAN
G
SUBJECT:
Survey Information
we
Bob asked that-you I pan consider on the these following suggestions information by Bob Teeter for your you
when planning domestic trips by the President and the First
Family:
Our research in several state campaigns indicates there
is a substantial number of undecided voters who
can be turned into committed (Nixon) voters if given
some attention before the actual campaign period begins and
before the campaign becomes a two (or three) man race.
Moreover, those voters who can be moved from being undecided
- to the committed column early appear to remain there for
the duration of the campaign. Our bast experience also
indicates that a specific technique used to appeal to these
voters is not as important as the fact that the appeal was
made In the case of the President, personal visits will
be the most effective means of committing the voter to the
President. Wide issue impact is guaranteed with the
tremendous media exposure the President commands.
It will be important for the President to begin his activity
now. As Muskie increases awareness and especially if he
wins several primaries, the President may not be able to
make up the difference Our experience has shown that there
are some limits to the President' level of support and
the Democrats will undoubtedly increase their awareness.
Presidential
pamible
This memorandum outlines the top priority states for
President's attention during the Spring and the issues and
areas within those states having the greatest potential of
increasing the President! strength. we do not address our-
itself
selves to the specific types of appearances as it is-
impossible to draw such conclusions from the data at this time.
Further suggestions as to the types of appearances will be
made in a subsequent memorandum. Those states which clearly
should be top priorities and would benefit from some, attention
Heata New w,
-2-
during the Spring and early Summer are:
New York
for a visit to the
It will be important for the President to visit the
New York City area and possibly the Buffalo area. -His NE
initial visit to New York City should be oriented to
problems relating to middle and lower income persons
(under $12,000). These voters are concerned about drugs,
crime and unemployment and live primarily outside
Manhattan. A visit to Buffalo should be aimed at attract-
ing middle income Catholics with taxes and pollution as
could
the leading issues. A later visit to New York City should
involve pollution problems and be oriented towards
younger voters.
Texas
we
our
To win in Texas, the President must improve his position
in the mid-state region, principally Austin. Bussing is
the major concern to Austin area voters. Other important
issues are unemployment, crime and drugs. A-presidential
visit to Austin would be helpful.
California
wat we
The campaign in California will requires the President to
shore up his traditional Republican vote in southern
California while decreasing the margin against him in
the northern part of the state. Initially, Me would suggest
that the President visi southern California at a business
related function. should deal particularly with the
economy, inflation, taxes and unemployment.
A later visit to the northern part of the state, possibly
San Francisco will -also be needed. Pollution would be an
appropriate topic.
Pennsylvania
We
The President should visit Philadelphia.
A fact finding trip in cooperation with Frank Rizzo may be
an appropriate vehicle to make such a trip. It would be
especially convenient if Rizzo would publicly invite the
ur
President to Philadelphia to study the "problems of the
cities," notably crime and drugs.
-3-
We Maryland need a visit to the Baltimane Metropolitan drea
Nixon is weakest in the Baltimore metropolitan area where -
a visit would improve his position. The issue of most
concern will be urban crime.
position.
Missouri We need to visit streng then our ther
In this state, the President is running poorly in rural areas
with older voters over 65 who voted for him in 1968 and who
are now reverting back to their traditional Democratic vote.
To improve this situation, the President should visit rural
Missouri covering taxes (particularly property taxes) and
inflation.
Wisconsin
We need The President streng then is am in
weakest the southeastern portion of this
his poor showing here. The principal issues should be
state, and a visit to Racine or Kenosha would help improve theyz
unemployment, taxes, inflation and economy.
we are
If the President is unable to cover, all of the areas
any or
indicated, alternative plans should be developed. This
may involve the use of cabinet members instead of the
President but, if such approach is taken, the effect
-
of the visit will be greatly reduced.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON D C 20006
12021 333 0920
March 3, 1972
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
FROM:
ROBERT M. TEETER 2. M,T. by
SUBJECT:
Recommended Appearances and Issues
We have now evaluated the results of all of the first wave polls
and based on our analysis we believe it is important for the
President to improve his standing in several crucial states dur-
ing the next few weeks. Hour research in several state campaigns
indicates there is a substantial number of undecided voters who
can be turned into committed (Nixon) voters if given some attention
before the actual campaign period begins and before the campaign
clearly becomes a two (or three) man race.
Moreover, those voters who can be moved from being undecided to
the committed column early appear to remain there for the duration
of the campaign. Our past experience also indicates that the
specific technique used to appeal to these voters is not as impor-
tant as the fact that the appeal was made. In the case of the
President, personal visits will be the most effective means of
committing the voter to the President. Wide issue impact is
guaranteed with the tremendous media exposure the President commands.
It will be important for the President to begin his activity now.
As Muskie increases his awareness and especially if he wins several
primaries, the President may not be able to make up the difference.
Our experience has shown that there are some limits to the President's
level of support and the Democrats will undoubtedly increase their
awareness.
This memorandum outlines the top priority states for the President's
attention during the Spring and the issues and areas within those
states having the greatest potential of increasing the President's
strength. We do not address ourselves to the specific types of
appearances as it is impossible to draw such conclusions from the
data at this time. Further suggestions as to the types of appear-
ances will be made in a subsequent memorandum. It may be useful to
try several types of appearances during the next few weeks and then
do some quick follow-up telephone studies to test their effectiveness.
-2-
Several criteria were used in selecting the priority states.
First we limited our choices to those states where the President
is running behind, or in the case of larger states, where he and
Muskie are very close. Second, we only considered situations
which appear to require immediate action and would benefit from
some attention. Of course, the priorities may change as the
campaign progresses and further memoranda will be forthcoming
as changes become evident in the data. Those states which clearly
should be top priorities and would benefit from some attention
during the Spring and early Summer are:
New York
At the present time the President is running neck and neck with
Muskie Currently, Muskie's awareness is low and his voting strength
will probably increase as he becomes better known.
It will be important for the President to visit the New York City
area and possibly the Buffalo area. His initial visit to New York
City should be oriented to problems relating to middle and lower
income persons (under $12,000). These voters are concerned about
drugs, crime and unemployment and live primarily outside Manhattan.
A visit to Buffalo should be aimed at attracting middle income
Catholics with taxes and pollution as the leading issues. A later
visit to New York City should involve pollution problems and be
oriented towards younger voters.
Texas
To win in Texas the President must improve his position in the mid-
state region, principally Austin. Bussing is the major concern to
Austin area voters. Other important issues are unemployment, crime
and drugs. A presidential visit to Austin would be helpful.
California
The campaign in California will require the President to shore up
his traditional Republican vote in southern California while
decreasing the margin against him in the northern part of the state.
Initially, we would suggest that the President visit southern
California at a business related function. He should deal parti-
cularly with the economy/inflation, taxes and unemployment.
A later visit to the northern part of the state, possibly San
Francisco will also be needed. Pollution would be an appropriate
topic.
-3-
Pennay Ivania
In order to counter the extremely poor showing of the President
fit Ladelphin, he should visit this city. The visit should deal
with crine and drug problems, especially as it relates to personal
mafety issues.
A fact finding trip in cooperation with Frank Rizzo may be an appro-
priate vehicle to make such a trip. It would be especially conve-
nient if Rizzo would publicly invite the President to Philadelphia
to study the "problems of the cities", notably crime and drugs.
Maryland
Nixon is weakest in the Baltimore metropolitan area where a visit
would improve his position. The issue of most concern will be
urban crime.
Missouri
In this state the President is running poorly in rural areas with
older voters over 65 who voted for him in 1968 and who are now
reverting back to their traditional Democratic vote. To improve
this situation, the President should visit rural Missouri covering
taxes (particularly property taxes) and inflation.
Visconsin
The President is weakest in the southeastern portion of this
state, and a visit to Racine or Kenosha would help improve his
poor showing here. The principal issues should be unemployment,
taxes, inflation and the economy.
If the President is unable to cover all of the areas indicated,
alternative plans should be developed. This may involve the use
of cabinet members instead of the President; but if such approach
is taken, the effect of the visit will be greatly reduced.
March 30, 1972
MEMORANDUM FOR:
PETER DAILEY
FROM:
GORDON STRACHAN
You may have noticed in the April Saturday Review
that Joseph Napolitan has written a long article
entitled "Yes, the Democrats Can Beat Richard Nixon".
It makes fascinating reading because he discusses
many of the strategy points that we have considered
but only sometimes acted upon. I have attached a
copy of the article so that you can read it at your
convenience if you missed it.
Attachment
Yes, the Democrats
Can Beat
Richard Nixon
BY JOSEPH NAPOLITAN
What it will take, says this campaign strategist,
is some negative thinking, imaginative
use of polls and media, and a running start.
I start by assuming that Richard Nixon
must run on his record, or be forced to
can be defeated in 1972. There are some
run on his record if he tries to seek an-
elections that cannot be won-even on
other avenue. The powers of the Presi-
a Presidential level. I'd put the 1964
dency are awesome, the resources of
Johnson victory over Goldwater in this
the President are unmatchable by the
category; I don't see any way that Gold-
party out of office, and the staff and
water could have beater Johnson that
services provided by the federal gov-
year. But I do think Nixon can be taken
ernment are far too rich for the out
in 1972-that's not to say he will be,
party to match, particularly if the out
only that he can be.
party still is trying to pay off its 1968
Right now, of course, the Democrats
debts.
are preo: apied with the internal prob.
But there is one big disadvantage to
Icm of sele sting a candidate, but 1 hope,
running as the incumbent: You must
and indeed I urge, that at least the lead-
accept responsibility for what has hap-
ers of the party concern themselves
pened to the country in the four years
with the more distant but also more
of your stewardship.
state
crucial matter of wiming the general
I'd begin my campaign planning with
election once the candidate has been
polls. Starting immediately, I would
nominated. I say this now because what
try 10 make arrangements with the
Hearnling
happens between the present time and
leading political polling firms, Demo-
the Democratic nominating convention
cratic state committees, and Deino-
in July will have incalculable impact on
cratic candidates for statewide and
the outcome of the election. The status
Congressional offices to include a brief
of the war in Vietnam and the economy
series of questions in all their polls
of the country are the two major vari-
about the Presidential election. The
ables, and my crystal ball is munkier
polling firms might have to get the per-
than most people's, so 1 wouldn't even
mission of their political clients to in-
hazard a guess about how those impor-
clude the questions, but this really
tant factors will have developed by No.
shouldn't be a problem. If I were run-
vember 1972. But if I were to lay out a
ning a statewide campaign for a Demo-
program 10 deleat Nixon, I would start
cratic candidate in 1972, I'd certainly
now, and this is what I would do.
want a pretty clear look at the Presi-
First I would plan a negative cam-
dential contest anyway. Even if it be-
paign That is. the thank of the effort
came necessary to pay the polling firms
would be aimed at influence 11111 people to
a lew hundred dollars for adding the
vote amount Naon rather than for IIIV
questions, and I don't think 11C would
Landidate, whoever be might be. Any
have 10, it still would be worth it.
incombent President in turbak at times
There are certain kinds of questions
I'd his to in haded in all polls, start-
Pobtical consultant hoseph Napolitan 11.15
mg immediately, with CNIR the the same
advertions director for the Humpluex
wording 111 each poll, and presented to
campaign 111 P.S. Has anticle 15 adapted
from los book the 11., not Game and
demographic CLOSS sections as simi-
How 111 11 III 11. to be pobb 14.1 Pas month
l.u as possible in each state. First I
In Doubled Copyrn 191. In to wh
would 1141 the candidates and ask the
Napolitan
respondent il he had hearded each and
11 I had my druthers, I (I
much rather place
emphasis (i.c. money) in
states where I hada better
chance of winning."
The states
WASH.
ME
Humphrey
MINN
carried
MICH.
MASS.
N.Y.
in 1968
R.I.
PA.
CONN.
=
MD.
VA.
HAWAII
TEX.
California i. probably the key to a Democratic victory in 1972.
The states
Humphrey
5
CALIF.
ILL.
carried
+
O.
in 1968
N.J.
The states
LM7.
Humphrey
CALIF.
ILL.
=
carried
in 1968
N.J.
The states
Humphrey
1
CALIF.
O.
carried
+-
=
in 1963
But the Democrats could also win without carrying California.
N.J.
&
The states
Hungrhey
1
5
1
III
O.
MO.
ALASKA
Camel
in 1968
25
would be aimed at
getting people to vote
against Nixon rather
than for my candidate.'
whether he reparded them Lavorably
in their childhood by television. In
the states Nixon carried (California
or unfavorably or had no opinion. Next
1972, obviously, the eighteen- through
Illinois, Ohio; or California, 1111:
I would ask him what he felt were the
twenty-year-olds should be included,
New Jersey: or California, Ohio, No.
major accomplishments and failures of
and I'd put them in a separate cate-
Jersey), he can accumulate the
the Nixon administration. Then I would
gory, to measure what impact, if any,
toral votes needed to win, regardless
have'him select who he thought would
they will have in the Presidential elec-
what Nixon and any third- or fearth
make the best Democratic candidate.
tion. The breakdowns for income, edu-
party candidate may do. I don't see
Finally I would have him choose be-
cation, and other factors also should be
this as an impossible task.
tween Nixon and several of the more
standardized.
The keystone state is California
prominent Democratic contenders.
I wouldn't advocate any national
That's the battleground for 1972
Obviously, this wouldn't be a survey
polls, because we don't have a national
Gainer of 5 electoral votes-boomine
in depth, but it would give the Demo-
election; we have a series of state elec-
it to 45 while New York drops back :
cratic National Committee, which
tions, and there are many states that
41-California is the prize that could
bears the ultimate responsibility for
the Democratic Party need not poll in
decide the election. A Democrat come
organizing the Presidential campaign,
1972.
win without California by carrying
a constant and standardized flow of in-
We tried to do some selective polling
Humphrey's 1968 states plus, say, III.-
formation from the various states. The
in 1968, but by the time we got going-
nois, Ohio, New Jersey, Missouri, as
DNC can feed this inform: tion to a
after Labor Day-it was too late to
Alaska, but it would be more difficult
computer and get figures and compari-
achieve maximum cffe tiveness, We
Of the states that Humphrey los:
sons, broken down regionally and de-
were in the awkward position of being
1968, I would say New Jersey, Misson
mographically (by age, for example, or
forced to produce our media materials
and Alaska will be the easiest to swit
by race, sex, income, education, reli-
before the pull results were in hand.
into the Democratic column in 1972
gion, and so forth). And all for free, or
But if the Democratic National Com-
closely followed by Delaware. Calit.
practically nothing
mittee follows the outline I've pre-
nia, Illinois, Ohio, and Wisconsin W.
I can readily und stand Presidential
sented, or something similar, it will
be tougher-much tougher: but WOT
candidates' reluctance to share their
have the best set of polls ever produced
fighting for.
private poll information, but if they
for a Presidential candidate.
With the objectives clearly defined
would all agree to provide the national
Another project I'd get started on
so early in the game, this is the
committee with this kind of informa-
early would be the selection of target
to begin tooling up in the Target si..
tion, with the understanding that all
states. We wasted a lot of money in
-for whoever the Democratic candli
the candidates for the nomination
196S because of poor advance planning:
date may be. Special television 11:
would have access to it, they'd all bene-
there's no excuse for allowing this to
grams can be developed for these
fit, and so would the committee.
happen again in 1972.
states. Registration drives should t.
Another thing I'd do now is line up
Picking the target states is easy. In
gin at once in Democratic stronght :
half a dozen good polling firms, con-
1938 Nivon won thirty-two states with
in these states, among blacks
centrate on the states that need to be
301 electoral votes, Humphrey won
young people and the poor. The
polled, and assign them some specific
thirteen and the District of Columbia
aren't hard to identify, but unless the
states and dates. For example, I'd want
with 191, and Wallace won five with 46.
are registered they won't do the Dem
a full-scale poll in the field about a
The clear and obvious Democratic far-
cratic Party any good in November
week after the Democratic nominee is
gets for 1972 are the thirteen states
1 may give the impression here the
selected, probably another one the first
Humphrey won in 1968-Connecticut,
I am writing off certain states and
week in September, and a third about
Hawaii, Maine, Mary Massac hu-
am. There are at least a dozen
the second week of tober. 1 wouldn't
setts, Michigan, Minnesota, New York,
I'm willing to reviewede immediately
assign more than three or four polls
Pennsylvania, Rhode Island, Texas,
avoid spending money in at all
to any one polling firm, because none of
Washington, and West Virginia-plus
less that money raised in the state:
the firms I know-ol can handle at lot
the states Nivon won that the Deno-
be spent there. This may be a "
of states simultaneously and 111171 oat
crats have a reasonable chance to CERTY
blooded position not calculated to
high quality work on time. The ques-
in 1972. This is the entical list. and on
friends among state chairmen and
tionnaire should be prepared at the
11 I would place. in_ of invoice
mitteemen and -woaten, but, to tell 1'.
DNC and the demor aphies be selected
Lance, California, Illinois, Ohio, New
truth, I'd rather WIII the election 1'
by someone appointed to supervise
Jersey, MISSOURI, Wisconsin, Delaware,
make triends. (his amazing 1....
pollmn operations for the DNC 10 that
and Alasha. Those eight states de-
friendly everyone gets to be after
the polls would be compatible and
Invered 137 electoral votes to Nixon in
you've won.)
easily matched Pollme: hrus use vati-
1958; today, because of census reappon-
There are some states that Nixona
ous age breakdowns, Ms bun 11. US
tionincial they're worth 110. The states
ried 111 1968 that " Inductal
to nse these. twenty one through thirty,
Niven carried in 1968 now total 305
ably could win 111 1972 other than
thirty one through forty, fortyone
electrial votes instead of 301; Hum.
cight abreads have listed but noth .7
through sivis. over STATE. We make a
phrev's states drop from 191 to 158;
which I see the with .1
ten year breakdown between twenty-
Wallace's from to to 15,
strong chance. Nevada, New Mexico,
one and forts, because those under
11 the Democratic candidate 6.11
North Carolina, Kentucky, Term
thirty really PICW "P 00 television,
COLLY the thitten states Humpher
possibly bill it had 111\ drugs 1.1
those 1111 that woren't as influenced junied 111 19.8, plus as few as three of
much rather place emphasis
the operation should
be ready, the research
completed, the
techniques perfected."
money) in states where I had a better
a fair amount of success. But the short-
both Presidential and regional candi
chance of winning than ] do in these
age of time and funds caused us to fall
dates. Wherever and whenever por
places. And I wouldn't bother with the
short of our goal. We have the time
sible, attractive local candidates shoul
Wallace states at all. It's conceivable a
now, and I expect there will be enough
be included in the film.
hawkish Democrat such as Senator
money around to finance an adequate
By the late spring or carly summer
Jackson might pull off one or two if he
campaign-not as much as the Repub-
of 1972 I would have a package of half-
wins the nomination, but I wouldn't bet
licans will have, but enough 10 cover
hour documentaries for use in the
on it. And who knows at this point
the necessities if it is spent properly.
major battleground states, specifically
whether there will be a third-party com-
I would try some new approaches to
relating to their problems, revealing
didate (Wallace) or maybe even a
the use of media in the 1972 election,
Republican failures and outlining Dem-
fourth-party nominee (Gene McCarthv
some of which can be initiated before
ocratic programs. Remember one
or John Lindsay). But, for planning
we even know who the Democratic can-
thing: We should never underestimate
purposes at this stage, it really doesn't
didate will be. In Inct, there is no rea-
the intelligence of the American voter
make much difference, because there is
son why the candidates could not be in-
or overestimate the amount of informa-
a minimum number of electoral votes
formed what is being done (notice I
tion at his disposal. We should be giv-
required to win-270-and efforts
said "informed," not "consulted"; you
ing him solid chunks of anti-Nixon in-
should be directed at carrying enough
don't produce good media by commit-
formation preparatory to presenting
states to accumulate that number of
tee in consultation) on their behalf.
our own constructive proposals.
votes.
Presumably, the eventual candidate
While I was producing these state
If this is going to be a negative cam-
might want to scrub everything, but I
documentaries, I also would be work.
paign-and I don't see how it can be
doubt it if the material I envision is
ing on some problem (or, if you prefer,
any other kind unless Nixon is not the
produced the way it should be: and
issues) documentaries on the major
candidate-then the DNC computer
even if he doesn't want to use it, it will
problems facing the country: lack of
should be put to use right away. I'd be-
be prepared in such a way that Deino-
cratic candidates for Senate. the House,
job opportunities, drug addiction, edu-
gin feeding it every public statement
Richard Nixon has made since he be-
and statchouses will be able to make
cation, pollution and conservation, edu-
came a Congressman, properly coded
use of it.
cation, welfare, and poverty. Again,
and categorized. I'd also add the state-
Suppose I had carte blanche to or-
these would be definitive studies that
ments of Spiro Agnew and any other
ganize and implement media planning
would document Republican failures
Republicans who might be targets of
and structure for the 1972 Presidential
and present Democratic programs, and
one sort or another in 1972-for exam-
election: What would I do?
they'd work for whoever the nominee
plc, Republican National Chairman
First I would take the seven big
might be. I can't see that there would
Robert Dole. Then when I (i.c., the
states I feel are essential to win in 1972
be sharp differences among Humphrey,
DNC, any of the Presidential candi-
-California, New York, Pennsylvania,
Muskie, McGovern, Kennedy, or Jack-
dates, eventually the Presidential can-
Illinois, Ohio, Michigan, and Texas-
son programs on drugs or poverty or
didate and his running mate, or any
and get some tough research done only
protection of natural resources or edu-
other prominent Democratic speech-
how the Nixon administration has
cation.
makers) wanted to demonstrate the in-
failed to solve the problems in those
The basic footage could be filmed in
consistencies of Nixon's actions with
states. I would deal in hard specifies,
the spring and early summer; after the
his words, I could just punch the right
with problems directly related to the
candidate is nominated, he can be
buttons on IIIV computer, and it would
individual states. In New York, for
worked into each of the films, and there
print out the material ] needed
example, this could include the massive
could be time and space provided for
Thisinformation-retrievalsystemcan
problems of wellare and drug addic-
tie-ins with local candidates.
be a tremendous boon to speech
tion; in California, the rampant unem-
These problem-oriented films could,
writers, copywriters, film and radio
ployment in aerospace and the crosion
il desired, be shown on national net-
producers, and local Democratic can-
of natural resources.
work television, although 1 would b.
didates. It's just a question of assem-
I would find out not only what the
more inclined to make local purchases
bling. coding, storing, and retrieving I
problems are and how the Republican
within states SO that we would be pay
assume something like this has and is
administration has failed to solve
ing for only the states we wanted to
being done. because the information it
JIII but also what solutions have
reach and not for states where ave
can provide. literally on a monient's
been presented by the Democrats. We
have no chance of winning anyway.
notice, will be invaluable to the cam-
should also note that California, New
I'd have all these films ready to 10 ():)
paign.
York, Illinois, and Michigan have Re-
the air by Labor Day. and perhaps T110
My major interest in campaigns is
publican governors, and that Penn
one a week for the next five or six
political commmnnication This involves
sylvania and Ohio had Republic gov
weeks, making them available to state
the use of mass media, particularly
criots until the start of 1971.
committees and andidates withmese
television .111 radio, but other med.
As sood as I had assembled mv re.
state for additional howings at then
as well. When become advertising
search, and probably concomitantly, I
convenence and expense.
rector of the Hemplines ryanizati '11
would engage three 01 four of the best
As soon as the candidate is nomi
Late in the 19.5 савираци, med tom
television locumentary producers to
nated, I'd begin work on a biographi ..!
plement someot niv the use
make .1 thirts immute him on each
do. 1111k. latv of his. and, perhaps, In.
of media 1 l're idential with
state These titus should be stritable for
numing mate. The would 1., 1.9
26
58/APM
any nauona
polls, because we
don't have a
national election
"
later in the campaign, say from the
I'd get the best political time buyer
already inside everyone's brain. Con-
middle of (), tober on.
available and have him chart the states
sciously, we tend to forget fairly
From all these films-the state do 11.
where 111' wish to make our biggest
rapidly; subconsciously, we retain in-
mentaries and the con problems-five
push and outline badgets and potential
formation for much longer periods,
minute programs and one-minute spots
time buys ID those states, Buying net.
possibly forever. The o/videotape
also could be colled. The candidate
work time in't as difficult in a Presi-
banks would permit our television and
would go into the campaign armed
dential election, because the networks
radio producers to create instant recall
with the greatest assortment of the
are, by law, forced to make equal time
of major events and to capitalize on
vision weapons any candidate for
available to each of the Presidential
both the emotionalism and the rational
President anywhere has ever had. What
candidates. The time buyer's skill can
reactions that surrounded these events
would this whole package cost? About
best be used within key states.
during the time they were taking place
$I-million-or something less than 8
There also are some more esoteric
For example, no one who lived in Now
per cent of the total Republican tele.
areas of electronic communication that
York in July 1970 is likely to forget the
vision time budget in 1968, around 15
I would want the Democrats to take
suffocating smog that smothered the
per cent of what the Democrats spent
Advantage of. One is instant reaction,
city for a few days during the middle
on television in the past election. And
and the other would be the establish-
of that month. Utilization of newshlm
there would be some offsetting pains:
ment of videotape and radio files. I
clips and commentaries would in
Candidates for senator and governor
would establish an "instant-reaction"
stantly recall those horrendous con-
might be induced to pick up part of the
electronics cam. a group of television
ditions and could trigger the rage and
tab by acquiring the films they con-
and radio cialists who could capital-
frustration New Yorkers felt during
sidered most useful to them in their
i/e on an event virtually instantane-
those days.
own races and adapting them to their
ously, be it a statement, a speech, or
These electronic data banks could be
personal needs,
a piece of news, and through electric
extraordinarily valuable in preparing
The key to the success of this project
feeds make it available to the networks
television and radio materials for the
is the quality of the materials pro-
and key stations throughout the coun-
Presidential election-but the time to
duced, as it so often is. That's why I
try. Olten this could be news material
start assembling them is now, not after
would try to get a lock on the best film
offered to the stations for:use on news
the candidate has been nominated in
producers as early as possible and put
programs; in other cases, paid spots
the middle of July 1972. A candidate
them to work on th. i films before
produced in twenty-four hours or less
who goes into the campaign armed
they get so committed in other races
and worked into previously purchased
with this kind of backup material, and
that they don't have time to work on
time.
the availability of instant reaction
the Presidential election. This hap-
No one knows when news that could
facilities, possesses a big advantage
pened in 1968, to Humphrey's detri-
affect the outcome of the election will
over the candidate who doesn't, and
ment.
break, or even when an opponent will
this is the kind of thing the party ap-
Nixon made much better use of radio
commit a gaffe that could be capi-
paratus can be doing prior to the elec-
in 1968 than Humphrey did. For 1972,
talized on. Under conventional systems
tion. By Labor Day 1972 the operation
a series of low-key, factual five-minute
of producing television and radio spots,
should be organized and ready to SO,
radio programs on important issues
it takes days, sometimes weeks, to
the material assembled, the technolo-
can be prepared early, utilizing the best
turn out reaction spots. Under the sys-
gists in place, the research completed,
speech writers in the Democratic
tem I envision, these could be done in
the techniques perfected.
stable, and go on the air during the
hours. What it takes is an alert elec-
This whole operation obviously re-
summer. The and the im-
tronics team, standing by twenty-four
quires planning, direction, and finance
pact carl be high.
hours a day, ready to act on literally a
ing. The last may be the toughest. but I
also make use of the losing Demo-
moment's notice. The problem here
think it's not a question of whether
cratic contender in films, perhaps a
really is not SO much one of imple-
the*Democratic Party can afford to do
series of five-minute programs not 1111-
mentation, but of proper planning and
it but whether the party can attend not
like the one made with Himplarex and
having the right people ready to move
to do it. And, in the long run, I don't
Ted Kennedy in 19eS. These would not
when they must. 1 am convinced that
think the program I have outlined
be used nationally but shown in the
the cost of such an operation would be
would cost any more than the haphaz-
states where the losing candidate is
far less than the value we world realize
and media programs both parties have
particularly popular. For example, if
from it.
had in the past; (ligent reallocation
Senstor 1.10 Leon doesn't make it, a Inc.
For years candidates have main-
of resources would provide maximum
minute of Inm and the Democratic
tained newspaper clip Ides; sophisti-
value for every dollar- something 110
nominee discussing the problems of the
cated DUES are beginning to use com-
did not receive in past elections
Male of Washington henld have Lovor-
pater Tells systems similar to the
In any event, one aspect of the CADE
able impact in that state The sante
one mentioned earlier But now it is
paign has worked onl well Former
would be true with 11 noid 11. this in
time for candadates, at least for Presi-
Attorney General tobn Mitchell will
lowa, Bad Barth 111 Indomn Reanedy
dents, toestabled data banks of video-
11111 Nivon's campaign Anyone
in Massan busetts, George M. Govern in
and audictaps that necessarily or CV
who can manare Nivon from a Infreen
the Datotas, Thoughts in Mines ofa
chriseh of their opponents, but also
point lead to .1 seven both of point
Most is in Now No
and news events There can be used for
victory in seven weeks is 100 good
y
too costly, and potentially reclud.
recall, to capitalize 01 the information
friend to lose.
1, 1922
27
March 16, 1972
Dear Mr. DeCair:
Mr. Haldeman asked me to thank you for your kind
letter of March 12 offering to join the Administration.
He has requested that your letter and resume' be
forwarded to the Committee for the Re-Election of
the President, which, as the title states, is a group
of citizens like yourself who have begun thinking about
and planning for the Campaign.
Thanks again for your offer of support.
Sincerely,
Gorden Strachan
Staff Assistant
to H.R. Haldeman
Mr. Tom DeCair
852 W. Lakewood Blvd.
Holland, Mich. 49423
Mcc: Mr. Jeb Magruder -- w/incoming
March 1, 1972
MEMORANDUM FOR:
HARRY DENT
FROM:
GORDON STRACHAN
For your information, I have attached a copy of the materials
to the President regarding his entry into the Maryland Presidential
Preference Primary. Noble Melencamp has the original materials
and Bob Marik, at the Committee for the Re-Election, has the
responsibility to have the materials prepared correctly if the
decision is to enter the primary.
CC: Bob Marik
Noble Melencamp
GS:car
STATE OF MARYLAND
EXECUTIVE DEPARTMENT
ANNAPOLIS, MARYLAND 21404
FRED L.WINELAND
SECRETARY OF STATE
February 28, 1972
The Honorable Richard M. Nixon
President of the United States
The White House
1600 Pennsylvania Avenue
Washington, D.C.
Dear Mr. President:
It is my pleasure to inform you that pursuant to the
provisions of Article 33, Section 12-2(a)(1), Annotated Code of
Maryland (1971 Supplement), I shall direct that your name be
placed on the Maryland Presidential Preference Primary Ballot
unless I receive from you within the time set forth by law an
affidavit stating without qualification that you are not and do not
intend to become a candidate for the office of President of the
United States at the forthcoming 1972 Presidential Election.
For your convenience, I have enclosed an excerpt from
the current Primary Election Law of Maryland, and direct your
special attention to the section and subsection referenced above.
If you should desire that your name not appear on the
Maryland Presidential Preference Primary Ballot, I must be in
receipt of an affidavit executed by you no later than 5:00 p.m.,
Eastern Standard Time, Thursday, March 23, 1972. For your
further convenience, I have enclosed a form of affidavit which
complies with the requirements of Maryland law.
If you should have any questions, please contact me at
your earliest possible convenience. My telephone number in
Annapolis is (301) 267-5-121.
With warm personal regards, 1 am,
Sincerely yours, Williams
June Wineland
Secretary of State
AFFIDAVIT
I,
, being first duly
sworn, do solemnly declare and affirm without qualification that I
am not now and do not intend to become a candidate for the office
of President of the United States at the forthcoming 1972
Presidential Election.
Date:
Signature of Affiant
State of:
County of:
, to wit:
I hereby certify that on the
day of
,
1972, before me, the subscriber, a notary public of the State of
, in and for the county of
,
personally appeared
and made oath
(or affirmation) in due form of law that the matters and facts
set forth in the Affidavit appearing above are true.
As witness, my hand and notarial seal.
Notary Scal)
Signature of Notary Public
Typed or Printed Name of Notary
My Commission Expires:
end or Deliver in Person To:
The Honorable Fred L. Wineland
Secretary of State
State House
Annapolis, Maryland 21404
PRESIDENTIAL PRIMARIES AND CONVENTIONS
§ 12-1. Delegates to national conventions.
(a) Selection of delegates.-The total number of delegates and alter-
nate delegates to represent the respective political parties at their respec-
tive national conventions shall be ascertained and determined by the gov-
erning body of each party and certified to the State Administrative Board
of Election Laws not later than the first day of March in each year in
which national conventions for the nomination of President and Vice-
President are held. The selection of delegates shall be as follows:
(1) Election of District Delegates. Of the number of delegates allotted
to Maryland, with the exception of those provided for in paragraph (3)
of this subsection, there shall be elected from each congressional district
an equal number of district delegates from the list of candidates certified
to the boards by the State Administrative Board of Election Laws. In
ascertaining the number of delegates to be elected from each congressional
district, the State Administrative Board of Election Laws shall determine
the highest whole number that can be multiplied by the current number of
congressional districts in Maryland to obtain a product closest to but
not greater than 100% of the delegates allotted to Maryland by the re-
spective national party committee. Each delegate may have placed adja-
cent to his name on the ballot the name of a presidential candidate, pro-
vided that the written permission of the presidential candidate has been
received by the State Administrative Board of Election Laws at least
53 days prior to the date of the primary election.
(2) Election of At-Large Delegates. After the election of the district
delegates in accordance with $ 12-1 (a) (1), those elected district dele-
gates from any national political party shall meet in convention not more
than 21 days after that election and shall elect, as "At-Large Delegates,"
the remainder of delegates allotted to Maryland by the respective na-
tional party committee and not elected under section 12-1 (a) (2).
(3) Ex Officio Delegates.
(i) The Governor of the State shall be an CX officio delegate to the na-
tional party convention of the party upon whose ticket he ran in the last
preceding gubernatorial election.
(ii) If provided for in the party constitution, the national committee-
man, the national committeewoman and the State party chairman of each
party shall be ex officio delegates.
(4) Selection of Alternates for Elected Delegates. The elected delega-
tion to the national party convention shall elect the alternate delegates to
the convention.
(5) Filling of Vacancies. The entire delegation to a national party con-
vention shall fill vacancies occurring in the office of delegate or alternate
delegate.
(b) Candidate for whom delegates bound to vote.-All the district dele-
gates to a national convention shall be bound to vote for the candidate of
their party for the office of President of the United States who receives
the highest number of votes within their respective congressional district
at the primary election, and the ex officio delegates and the at-large dele-
gates elected by the district delegates as herein provided shall he bound to
vote for the candidate who receives the highest total number of votes at the
primary election in the State, All delegates shall be SO bound until the
candidate for President of the United States is nominated by the conven-
tion. receives less than 35 percent of the votes for nomination by the con-
vention, or releases the delegation, or until two convention nominating
ballots have been taken.
(c) EN ction at party convention- In the case of a political party which
is not entitled to nominate candidates for public office by means of pri-
mary elections, subsections (n) and (b) of this section shall not apply and
in lieu thereof delegates and alternate delegates to represent the said po-
litical party at its respective national convention shall be elected at a party
convention in accordance with the lawful rules and practices of the said po-
litical party. (1937, ch. 739. 1965, (h. 784; 1967, ch. 392, $ 1; 1969, ch.
500; 1970, chs. 103, 440: 1971. chs. 268. 354.)
Iffect of amendments--Chaiter 103, tive Board of Election Laws" for "Secre-
Acts 1070, substituted "State Anministra- tery of State" in the first paragraph of
71
Art. 33, $ 12-2 REGISTRATION AND ELECTION LAWS
subsection (a) and three times in parn-
gave effect to the other. but both have
graph (1) of that subsection.
been given effect in the subsection BS set
Chapter 410, Acts 1970. added "District"
out above,
in the catchine for paragraph (1) of sub-
Chapter 268, Acts 1971. effective July
section (a). added the exception 111 the first
1, 1971. divided subsection (b) into two
sentence of that paragraph, substituted
sentences. added "ex officio delegates and
"but not greater than 100% for "75',"
the" 111 the first sentence and added "All
in the second sentence of that paragraph,
delegates shall be 50 bound" nt the he-
rewrote paragraph (2). added present
ginning of the present second sentence.
paragraph (3), redesignated fornier para-
Chapter 351, Acts 1971, effective July
graphs (3) and (1) ns (4) and (5), TC.
1. 1971. added subsection (e).
spectively, substituted "elect the alternate
Editor's note.-Chapter 560, Acts 1969,
delegates to the convention" for "select
effective July 1, 1969, repealed former S§
their alternates" at the end of present
12-1 and 12-2, comprising the subtitle
paragraph (1). substituted "district" for
"Presidential Conventions," and enacted
"elected" near the beginning of subsection
in lieu thereof present §§ 12-1, 12-2 and
(b), and substituted "at-large delegates
12-3. comprising the new subtitle "Pres-
elected by the district delegates" for
idential Primaries and Conventions."
"delegates elected by a State party con-
Former $ 12-1 also related, to delegates
vention" near the middle of that subsec-
to national conventions and Tormer § 12-2
tion.
was almost idention] to present § 12-3.
Neither amendment to subsection (n)
§ 12-2. Primary election for candidate for President and delegates
to national convention.
(a) Manner of becoming candidate for nomination for President: with-
drawal of candidacy.-Any person who is a candidate for the nomination
of a party which must nominate candidates for State public office by means
of primary elections under the provisions of this article, for the office of
President of the United States, and who desires to obtain the vote of the
delegates from Maryland of the party in its national convention, may be-
come a candidate for nomination in primary elections to be held in accor-
dance with the provisions of this article only:
(1) By direction of the Secretary of State who shall place the name of
the candidate upon the ballot no sooner than 70 days nor later than 53
days preceding the date set by law for the primary election when he has
determined in his sole discretion that the candidate's candidacy is gen-
erally advocated or recognized in national news media throughout the
United States, unless the candidate executes and files with the Secretary
of State an affidavit stating without qualification that he is not and does
not intend to become a candidate for the office at the forthcoming election:
(2) By making the payment required and by filing with the State Ad-
ministrative Board of Election Laws, a petition in the form prescribed by
the State Administrative Board of Election Laws which shall contain the
signatures of not less than 400 of the registered voters within each con-
gressional district, at least 53 days preceding the date set by law for the
primary election. Nothing in this section shall require compliance with §
7-1.
(3) Notwithstanding any other provisions of this article, whenever any
person who has been nominated in any presidential primary election, in a
writing signed by him and acknowledged before a justice of the peace or
notary public, notifies the officer or board with whom the certificate of
candidacy, or petition for nomination, or name is required to be filed by
this article. at least forty-five (45) days before the primary that he de-
sires to withdraw as a candidate for the nomination, his name shall be
withdrawn and the name of any person SO withdrawing shall not be printed
upon the ballots to be used at the presidential primary election. The filing
of a valid certificate of withdrawal of candidacy is a final net of with-
drawal; and a person who files is certificate of withdrawal may not rein-
state his candidacy, unless the time limit for the filing of candidacies has
not expired. No filing fees shall be refunded to persons who withdraw in
accordance with this section, subject, however, to $ 4A-7 of this article.
Nothing in this section shall apply to a candidate who qualifies under §
12-2 (a) ()).
(b) Right to have name printed on official primary ballot.-A candidate
qualifying under this section shall be entitled to have his name printed
upon the official primary ballot of his party in primary elections held under
and in accordance with this article as a candidate for the nomination for
President.
(c) Duty of boards of supervisors of elections in have names printed on
ballots.-The beard of supervisors of elections in each county and of
Baltimore City shall have printed upon the official primary ballots of each
of those political parties in each county of the State, and in each legisla-
tive district of Baltimore City at the primary election in each year in
which a President of the United States is to be elected, the names of the
candidates for President and names of candidates for election as delegates
to conventions certified to them by the State Administrative Board of Elee-
tion Laws in manner and form and in all respects similar to the way in
whic
1,
the
(d) Arrangement of names on ballots: preparation and casting of bal-
lots.-The names of the candidates for the nomination for President of
the United States and the names of the candidates for election as delegates
to conventions of the several political parties upon the official primary
ballots shall be arranged and the ballots shall be prepared and shall he
marked and cast by voters in the same manner as is prescribed by the
provisions of this article with respect to the nomination in the primary
election of candidates for the office of Governor of Maryland.
(e) Canvass, ascertainment and certification of results. - The results
of the primary elections in the several counties and legislative districts of
Baltimore City in presidential years shall be canvassed, ascertained and
certified in the same manner as provided by law with respect to the clec-
tion of delegates from the several counties and legislative districts to State
conventions of the respective parties to nominate candidates for State
offices. The votes cast in each primary election in each county and legisla-
tive district of Baltimore City shall be canvassed and certified by the re-
spective board of supervisor [boards of supervisors] of elections in Balti-
more City and the several counties of the State. The Board of State Can-
vassers then shall tabulate the votes so canvassed and certified in a manner
plainly to indicate for each party which candidate for President and which
candidates for election ns delegates to a national convention received the
highest number of votes in the State as a whole. (1969, ch. 560; 1970. ch.
103; 1971, ch. 354.)
Cross reference.See note to $ 12-1 of
The 1971 amendment, effective July 1,
this article.
1071. substituted "which must nominate
Effect of amendments. - The 1970
candidates for State public office by
amendment substituted "State Adminis-
means of primary elections under the pro-
trative Board of Election Lows" for "See-
visions of this article" for "subject to
retury of State" twice in the first sentence
the provisions of this subtitle" near the
of subdivision (2) of subsection (a) and
beginning of subsection (n).
in subsection (c) and substituted "§ 7-1"
for "$$ 7-1 and 7-2" nt the end of subdivi-
sion (2) of subsection (a).
§ 12-3. Presidential electors.
(a) Nomination.-The State convention of any party shall nominate
or provide for the nomination of candidates for presidential electors of
the party in such manner as the convention determines.
(b) Number of electors.-The State convention shall nominate or pro-
vide for the nomination of as many candidates for presidential electors of
the party as this State is entitled to appoint.
(c) Certification of nominees to State Administrative Board of Elec-
tion Laws.-The names of persons nominated by the State convention as
candidates for presidential electors shall be certified by the presiding offi-
cers of the State convention to the State Administrative Board of Elec-
tion Laws. (1957, ch. 739, $ 1; 1965, ch. 784; 1967, ch. 392, $ 1; 1909, ch.
560; 1970, ch. 103.)
Cross reference.See note to $ 12-1 of ment substituted "State Administrative
this article.
Board of Election Laws" for "Secretary of
Effect of amendment-The 1970 amend- State" nt the end of subsection (c).
March 30, 1972
MEMORANDUM FOR:
FOLLOW UP FOR MONDAY
FROM:
GORDON STRACHAN
Check with Larry on the status on the President's estate
plan materials that were submitted to Bob last Friday.
Also check with Larry on the status of the Slocoloff letter.
March 24, 1972
MEMORANDUM FOR H. FOLLOW-UP
Follow Up with Bruce Kehrli and Tom Benham on Monday (March 27)
regarding a computer print-out sheet that separates the highs
the lows and the statistically significant variations among
approval and trial heats.
March 25, 1972
MEMORANDUM FOR:
ARTHUR FINKELSTEIN
FROM:
GORDON STRACHAN
What does this mean? Are you doing an analysis of the
Florida results in English?
FU MARCH 23
Administratively Confidential
March 21, 1972
MEMORANDUM FOR FOLLOW-UP
FROM:
GORDON STRACHAN
Check with Tom Benham on Thursday, March 23, regarding his
detailed analysis of Wallace trial heats and the Kennedy
shift among the trial heats.
Also check with Bruce Kehrli on his analysis of the detailed
charts from Benham.
GS:1m
Administratively Confidential
March 20, 1972
MEMORANDUM FOR FOLLOW-UP
FROM:
GORDON STRACHAN
On March 27th check with Henry Cashen and Alex Butterfield
regarding the recruitment of Barry Gordy, the Motown owner.
GS:1m
Administratively Confidential
March 13, 1972
MEMORANDUM FOR:
FOLLOW-UP MARCH 15
FROM:
GORDON STRACHAN
Check with Pat Buchanan on March 15 regarding his discussion
with John Sears and the material to be submitted to Bob.
GS:1m
Administratively Confidential
March 9, 1972
MEMORANDUM FOR FOLLOW-UP MARCH 10
FROM:
GORDON STRACHAN
Check with Dick Howard for Chuck Colson's report on
the change in CBS projections on election eve.
GS:1mGS:1m
Administratively Confidential
March 10, 1972
MEMORANDUM FOR:
FOLLOW-UP
FROM:
GORDON STRACHAN
Check with Bob Teeter on April 15th regarding the
status of the Detroit news poll in Michigan with the
Presidential trial heat results.
GS:1m
Administratively Confidential
March 8, 1972
MEMORANDUM FOR:
FOLLOW-UP FOR MARCH 13
FROM:
GORDON STRACHAN
Check with Cliff Miller on the Lloyd Free analysis --
the President's position from the political matters memorandum --
on March 13.
GS:1m
March 6, 1972
Dear Mr. Hodson:
Mr. Haldsman was travelling with the President when
your letter of February 24 arrived so I am responding
in his absence.
It is unlikely that he will be visiting Kansas City is the
near future, therefore 1 am forwarding your letter to
the Committee for the Re-Election of the President
which, as the title states, is a group of citizens like
yourself who have begun thinking about and planning for
the campaign.
You should be hearing from them in the near future.
Thanks again for your offer of support.
Sincerely,
Gordon Strachan
Staff Assistant
to H.R. Haldeman
Mr. Gary Hodson
4048 Main Street
Kansas City, Missouri 64111
cc: Jeb Magruder w/cc: incoming
GS:ki
March 30, 1972
MEMORANDUM FOR:
BRUCE KEHRLI
FROM:
GORDON STRACHAN
SUBJECT:
Benham's New Computer
Programs
Tom Benham called me this morning to discuss his reaction
to your request for modified computer runs so that we
could spend more time analyzing the figures for Bob in-
stead of manually preparing them. He indicated that to
prepare the new "specifications" would cost approximately
$500 and would add 2 to 2 1/2 hours of computer time to
our regular use of the computer following a poll. Appar-
ently the computer can fit all the approval charts on one
page with an asterisk indicating the statistical significance
of individual results. On the trial heats, however, according
to Benham, only one candidate with the current and past three
polls can appear on each page. Obviously we'll have to
review what he can produce after the next poll but I wanted
you to be aware of his suggestions about the cost and format
so that if you feel that it's appropriate to discuss it at
more length with Kant.
Follow up five days
March 30, 1972
MEMORANDUM FOR:
FRED LA RUE
FROM:
GORDON STRACHAN
You may have noticed in the April Saturday Review
that Joseph Napolitan has written a long article
entitled "Yes, the Democrats Can-Beat Richard Nixon."
It makes fascinating reading because he discusses
many of the strategy points that we have considered
but only sometimes acted upon. I have attached a
copy of the article so that you can read it at your
convenience if you missed it.
Attachment