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From Strachan To Malek RE: "Military Registration.5 pgs. [Subject: Campaign] [Memo], 3/31/1972

From Strachan To Magruder RE: Attached newspaper article on Republican strategy points that were rarely acted upon. 6pgs. [Subject: Campaign] [Memo], 3/30/1972

From Strachan To Magruder RE: "Campaign Position." 7pgs. [Subject: Campaign] [Memo], 3/28/1972

From Strachan To Magruder RE: "RNC Registration." 5 pgs. [Subject: Campaign] [Memo], 3/31/1972

From Stracahn To Miller RE: Attached newspaper arcticle on Republican strategy points that were rarely acted upon. 6pgs. [Subject: Campaign] [Memo], 3/30/1972

From Strachan To Marik RE: Attached newspaper article on Republican strategy points that were rarely acted upon. 6pgs. [Subject: Campaign] [Memo], 3/30/1972

From Strachan To Malek RE: "Campaign Leaks." 1pg. [Subject: Campaign] [Memo], 3/28/1972

From Stachan To Malek RE: "Campus Polls." 2pgs. [Subject: Campaign] [Memo], 3/16/1972

From Strachan To Marik RE: "Presidential Primary." 1pg. [Subject: Campaign] [Memo], 3/2/1972

From Strachan To Marik RE: "Presidential Primary." 29pgs. [Subject: Campaign] [Memo], 3/2/1972

From Strachan To Musante RE: letter to aknowlegde job acceptance. 1pg. [Subject: Campaign] [Letter], 3/1/1972

From Strachan To Marik RE: "Maryland Primary." 6pgs. [Subject: Campaign] [Memo], 3/1/1972

From Strachan To The Trip Committee RE: Ticket reservations and miscellaneous details on a sponsored trip. 1pg. [Subject: Campaign] [Letter], 3/23/1972

From Strachan To Rose RE: "Gallup Poll on Volunteer Services." 2pgs. [Subject: Campaign] [Memo], 3/27/1972

From Strachan To Rietz RE: Request a copy of the analysis on youth vote. 1pg. [Subject: Campaign] [Memo], 3/16/1972

From Strachan To Reisner RE: "FACT." 1pg. [Subject: Campaign] [Memo], 3/10/1972

From Strachan To Teeter RE: Attached newspaper article on Republican strategy points that were rarely acted upon. 6pgs. Campaign [Subject: Campaign] [Memo], 3/30/1972

From Strachan To Winkler RE: thank you letter for forwarding a booklet from the Montgomery high school reunion. 3pgs. [Subject: Campaign] [Letter], 3/22/1972

From Strachan To Walker RE: "Surrogate Advancing." 2pgs. [Subject: Campaign] [Memo], 3/14/1972

From Strachan To Yates RE: Attached memorandum concerning fund raising dinner. 8pgs. [Subject: Campaign] [Memo], 3/31/1972

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WHSF: Contested, 13-7

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This file contains: From Strachan To Malek RE: "Military Registration.5 pgs. [Subject: Campaign] [Memo], 3/31/1972 From Strachan To Magruder RE: Attached newspaper article on Republican strategy points that were rarely acted upon. 6pgs. [Subject: Campaign] [Memo], 3/30/1972 From Strachan To Magruder RE: "Campaign Position." 7pgs. [Subject: Campaign] [Memo], 3/28/1972 From Strachan To Magruder RE: "RNC Registration." 5 pgs. [Subject: Campaign] [Memo], 3/31/1972 From Stracahn To Miller RE: Attached newspaper arcticle on Republican strategy points that were rarely acted upon. 6pgs. [Subject: Campaign] [Memo], 3/30/1972 From Strachan To Marik RE: Attached newspaper article on Republican strategy points that were rarely acted upon. 6pgs. [Subject: Campaign] [Memo], 3/30/1972 From Strachan To Malek RE: "Campaign Leaks." 1pg. [Subject: Campaign] [Memo], 3/28/1972 From Stachan To Malek RE: "Campus Polls." 2pgs. [Subject: Campaign] [Memo], 3/16/1972 From Strachan To Marik RE: "Presidential Primary." 1pg. [Subject: Campaign] [Memo], 3/2/1972 From Strachan To Marik RE: "Presidential Primary." 29pgs. [Subject: Campaign] [Memo], 3/2/1972 From Strachan To Musante RE: letter to aknowlegde job acceptance. 1pg. [Subject: Campaign] [Letter], 3/1/1972 From Strachan To Marik RE: "Maryland Primary." 6pgs. [Subject: Campaign] [Memo], 3/1/1972 From Strachan To The Trip Committee RE: Ticket reservations and miscellaneous details on a sponsored trip. 1pg. [Subject: Campaign] [Letter], 3/23/1972 From Strachan To Rose RE: "Gallup Poll on Volunteer Services." 2pgs. [Subject: Campaign] [Memo], 3/27/1972 From Strachan To Rietz RE: Request a copy of the analysis on youth vote. 1pg. [Subject: Campaign] [Memo], 3/16/1972 From Strachan To Reisner RE: "FACT." 1pg. [Subject: Campaign] [Memo], 3/10/1972 From Strachan To Teeter RE: Attached newspaper article on Republican strategy points that were rarely acted upon. 6pgs. Campaign [Subject: Campaign] [Memo], 3/30/1972 From Strachan To Winkler RE: thank you letter for forwarding a booklet from the Montgomery high school reunion. 3pgs. [Subject: Campaign] [Letter], 3/22/1972 From Strachan To Walker RE: "Surrogate Advancing." 2pgs. [Subject: Campaign] [Memo], 3/14/1972 From Strachan To Yates RE: Attached memorandum concerning fund raising dinner. 8pgs. [Subject: Campaign] [Memo], 3/31/1972

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Richard M. Nixon's Returned Materials Collection

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Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 7 3/31/1972 Campaign Memo From Strachan To Malek RE: "Military Registration.$"7 iu0 13 7 3/30/1972 Campaign Memo From Strachan To Magruder RE: Attached newspaper article on Republican strategy points that were rarely acted upon. 6pgs. 13 7 3/28/1972 Campaign Memo From Strachan To Magruder RE: "Campaign Position." 7pgs. 13 7 3/31/1972 Campaign Memo From Strachan To Magruder RE: "RNC Registration." 7rgs. Monday, May 11, 2015 Page 1 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 7 3/30/1972 Campaign Memo From Stracahn To Miller RE: Attached newspaper arcticle on Republican strategy points that were rarely acted upon. 6pgs. 13 7 3/30/1972 Campaign Memo From Strachan To Marik RE: Attached newspaper article on Republican strategy points that were rarely acted upon. 6pgs. 13 7 3/28/1972 Campaign Memo From Strachan To Malek RE: "Campaign Leaks." 1pg. 13 7 3/16/1972 Campaign Memo From Stachan To Malek RE: "Campus Polls." 2pgs. 13 7 3/2/1972 Campaign Memo From Strachan To Marik RE: "Presidential Primary." 1pg. Monday, May 11, 2015 Page 2 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 7 3/2/1972 Campaign Memo From Strachan To Marik RE: "Presidential Primary." 29pgs. 13 7 3/1/1972 Campaign Letter From Strachan To Musante RE: letter to aknowlegde job acceptance. 1pg. 13 7 3/1/1972 Campaign Memo From Strachan To Marik RE: "Maryland Primary." 6pgs. 13 7 3/23/1972 Campaign Letter From Strachan To The Trip Committee RE: Ticket reservations and miscellaneous details on a sponsored trip. 1pg. 13 7 3/27/1972 Campaign Memo From Strachan To Rose RE: "Gallup Poll on Volunteer Services." 2pgs. Monday, May 11, 2015 Page 3 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 7 3/16/1972 Campaign Memo From Strachan To Rietz RE: Request a copy of the analysis on youth vote. 1pg. 13 7 3/10/1972 Campaign Memo From Strachan To Reisner RE: "FACT." 1pg. 13 7 3/30/1972 Campaign Memo From Strachan To Teeter RE: Attached newspaper article on Republican strategy points that were rarely acted upon. 6pgs. 13 7 3/44/197 Campaign Letter From Strachan To Winkler RE: thank you letter for forwarding a booklet from the Montgomery high school reunion. 3pgs. 13 7 3/14/1972 Campaign Memo From Strachan To Walker RE: "Surrogate Advancing." 2pgs. Monday, May 11, 2015 Page 4 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 7 3/31/1972 Campaign Memo From Strachan To Yates RE: Attached memorandum concerning fund raising dinner. 8pgs. Monday, May 11, 2015 Page 5 of 5 Presidential Materials Review Board Review on Contested Documents Collection: H. R. Haldeman Box Number: 236 Folder: Strachan Chron M-Z March 1972 Document Disposition 388 Return Private/Political Memo, Strachan to malek, 3/31/72. 389 Return Private/Political Memo, Strachan to Magruder, 3/30/72. 390 Return Private/Political lieno, Strachen to Maaruder, 3/28/72. 391 Return Private/Political Memo, Strachan to Magroder, 3/31/72. 392 Return Private/Political Memo, Strachen to Miller, 3/30/72. 393 Return Private/Political Memo, Strachen to Marik, 3/30/72. 394 Retain Open 395 Return Private/Political Memo, Strachan to Malek, 3/28/72. 396 Retain Open 397 Retain Open 398 Retain Open 399 Retain Open 400 Retain Open 401 Retain Open 402 Return Private/Political Memo, Strachan to malek 3/16/72 403 Retain Open 404 Retain Open 405 Retain Open 406 Retain Open 407 Retain Open 408 Retain Close Invasion of Privacy Memo, Strachan to Malek, 3/3/72 409 Return Private/Political Memo, Strachan to Marik, 3/2/72. 410 Return Private/Political Memo, Strachan to Marik, 3/2/72. 411 Return Private/Political Memo, Strachon to Marik, 3/1/72. Presidential Materials Review Board Review on Contested Documents Collection: H. R. Haldeman Box Number: 236 412 Retain Open 413 Retain Open 414 Return Private/Personal Letter, Strachanto National Railroad Historical Society, 3/23/72 415 Retain Open 416 Retain Open 417 Retain Open 418 Retain Open 419 Retain Open 420 Retain Open 421 Retain Open 422 Retain Open 423 Retain Open 424 Retain Open 425 Return Private/Political Memo, Strachan to Rose, 3/27/72. 426 Retain Close Invasion of Privacy Memo, Strachan for he Record, 2/25/72 427 Retain Open 428 Retain Open 429 Return Private/Political Memo, Strachan to Rietz, 3/10/72 430 Return Private/Political Memo, Strachan to ReisNer, 3/10/72. 431 Retain Open 432 Retain Open 433 Retain Open 434 Retain Open 435 Retain Open 436 Retain Open 437 Retain Open Presidential Materials Review Board Review on Contested Documents Collection: H. R. Haldeman Box Number: 236 438 Retain Open 439 Retain Open 440 Retain Open 441 Return Private/Political Memo, Strachan to Teeter, 3/30/72 442 Retain Open 443 Retain Open 444 Retain Open 445 Retain Open 446 Retain Open 447 Retain Open 448 Retain Open 449 Retain Open 450 Retain Open 451 Retain Open 452 Return Private/Personal Letter Strachan to Winkler, 3/22/72. 453 Return Private/Political Memo, Strachan to Walker, 3/14/72. 454 Retain Open 455 Retain Open 456 Return Private/Political Memo, Strachan to Yates, 3/31/72. 457 Retain Open Administratively Confidential March 31, 1972 MEMORANDUM FOR: FRED MALEK FROM: GORDON STRACHAN SUBJECT: Military Registration I don't think the "military" is one of your voting blocks per se, but an interesting report came out while you were in Aspen. This report, conducted by the Youth Citizenship Fund, says that the majority of U.S. servicemen are being left out of the political process because of disinterest in high places. It blames Administrative bungling and apathy and hints at outright obstructionism in the military voting program. In 1970 only 26% of those in uniform voted. Being somewhat curious as to why these basically Republican military people were not registered, I called Colonel Sayre, the man at the RNC charged with registering members of the military. It is his view that any registration drive among the military must be very low key. He argues that any attempt by commanders to have members of their commands set quotas for registration would be counter productive. He cites the example of U.S. Bond drives. The net result is that it looks like very little will be done to register the military people who might vote for the President. You may want to fold his thinking in with your transient voter program under McAdoo. You should also be aware that Colonel Sayre has been in touch with Ken Smith of Ken Rietz' staff. FU 1 week - NEWS SUMMARY NOTE ATTACHED TO CHRON Cayre -- RNC 19 POLITICS Calif. Secy. of State Brown reportedly plans a probe of the ITT- Sheraton- San Diego affair, P. 1 Post story on the GOP scrambling for funds for San Diego -- financing a mess; S.D. businesses havent come thru. Re: the "lucky city" which Life says RN terms San Diego, the WH Sunday said RN had no convention city preference Times reports even dissidents and radicals now living in San Diego aren't big on the outsiders now coming to the city -- they' re just coming to start trouble, says one local radical. Times reports on p.1 that Cahill will head RN's NJ effort some say he had to as result of Times interview some weeks ago in which he criticized RN. Anderson suggests Ogden Reid's sharp blast at RN's day-care veto may presage a party switch on Reid's part. No more radio and TV in Wisc. primary for RN, says MacIver as McCloskey is out and Ashbrook making no major effort. Will save $117, 000. St. Louis Post-Dispatch says Stans recently met with wealthy GOP backers in St. Louis and urged them to make large contributions by April 3 to avoid disclosure. Mankiewicz criticized Jackson's refusal to disclose and said Dems can't press case against Anc RN to disclose til Jackson is out of race. The majority of US servicemen are being left out of the political process because of disinterest in high places, a study by the Youth Citizenship Fund indicates. It blames administrative bungling and apathy and hints at outright obstructionism in the military voting program. "In 1970 only 26% of those in uniform voted. 11 Mclek Trib Sunday mag with piece on election-year barometer, Farmersville, Ohio where little is known of Muskie, VP Agnew is admired for speaking out as is Wallace, and RN leads Dems 48-38, a slight improvement over '68. James Kilpatrick becomes latest to offer high praise for Broder's "The Party's Over. 11 Trib's Tagge, almost always writing on state politics, takes look at Wallace in Fla. and VP in NH to conclude that media is taking some hard raps. Those are candidates hitting media hardest yet they did SO well. Tagge also notes the Monday piece which told of absence of coverage given Edith Efron's ITill appearance by nets. Despite the triumphs of Wallace and Veep, says Tagge, media's continuing hostility shown in unanimous opposition voiced by commentators after RN's busing speech. Also media-related is Times report that Wallace and HHII with 60% of Fla vote spent only combined 20% of total on Fla TV. NBC to resume 2 ICS Calif. Secy. of State Brown reportedly plans a probe of the ITT- Sheraton-San Diego affair. P. 1 Post story on the GOP scrambling for funds for San Diego -- financing a mess; S.D. businesses havent come thru. Re: the "lucky city" which Life says RN terms San Diego, the WH Sunday said RN had no convention city preference Times reports even dissidents and radicals now living in San Diego aren't big on the outsiders now coming to the city -- they' re just coming to start trouble, says one local radical. Times reports on p. 1 that Cahill will head RN's NJ effort -- some say he had to as result of Times interview some weeks ago in which he criticized RN. Anderson suggests Ogden Reid's sharp blast at RN's day-care veto may presage a party switch on Reid's part. No more radio and TV in Wisc. primary for RN, says MacIver as McCloskey is out and Ashbrook making no major effort. Will save $117, 000. St. Louis Post-Dispatch says Stans recently met with wealthy GOP backers in St. Louis and urged them to make large contributions by April 3 to avoid disclosure. Mankiewicz criticized Jackson's refusal to disclose and said Dems can't press case against RN to disclose til Jackson is out of race. The majority of US servicemen are being left out of the political process because of disinterest in high places, a study by the Youth Citizenship Fund indicates. It blames administrative bungling and apathy and hints at outright obstructionism in the military voting program. "In 1970 only 26% of those in uniform voted. 11 Trib Sunday mag with piece on election-year barometer, Farmersville, us Ohio where little is known of Muskie, VP Agnew is admired for speaking out as is Wallace, and RN leads Dems 48-38, a slight improvement over '68. James Kilpatrick becomes latest to offer high praise for Broder's "The Party's Over. 11 Trib's Tagge, almost always writing on state politics, takes look at Wallace in Fla. and VP in NH to conclude that media is taking some hard raps. Those are candidates hitting media hardest yet they did so well. Tagge also notes the Monday piece which told of absence of coverage given Edith Efron's Ilill appearance by nets. Despite the triumphs of Wallace and Veep, says Tagge, media's continuing hostility shown in unanimous opposition voiced by commentators after RN's busing speech. Also and IIIIII with 60% of Fla Sayre - 19 POLITICS Calif. Secy. of State Brown reportedly plans a probe of the ITT- Sheraton-San Diego affair. P. 1 Post story on the GOP scrambling for funds for San Diego financing a mess; S.D. businesses havent come thru. Re: the "lucky city" which Life says RN terms San Diego, the WH Sunday said RN had no convention city preference Times reports even dissidents and radicals now living in San Diego aren't big on the outsiders now coming to the city they' re just coming to start trouble, says one local radical. Times reports on p. 1 that Cahill will head RN's NJ effort some say he had to as result of Times interview some weeks ago in which he criticized RN. Anderson suggests Ogden Reid's sharp blast at RN's day-care veto may presage a party switch on Reid's part. No more radio and TV in Wisc. primary for RN, says MacIver as McCloskey is out and Ashbrook making no major effort. Will save $117, 000. St. Louis Post-Dispatch says Stans recently met with wealthy GOP backers in St. Louis and urged them to make large contributions by April 3 to avoid disclosure. Mankiewicz criticized Jackson's refusal to disclose and said Dems can't press case against Collanc RN to disclose til Jackson is out of race. The majority of US servicemen are being left out of the political Adio process because of disinterest in high places, a study by the Youth Citizenship Fund indicates. It blames administrative bungling and apathy and hints at outright obstructionism in the military voting program. "In 1970 only 26% of those in uniform voted. 11 Malek Trib Sunday mag with piece on election-year barometer, Farmersville, Ohio where little is known of Muskie, VP Agnew is admired for speaking out as is Wallace, and RN leads Dems 48-38, a slight improvement over '68 James Kilpatrick becomes latest to offer high praise for Broder's "The Party's Over. 11 Trib's Tagge, almost always writing on state politics, takes look at Wallace in Fla. and VP in NH to conclude that media is taking some hard raps. Those are candidates hitting media hardest yet they did so well. Tagge also notes the Monday piece which told of absence of coverage given Edith Efron's Hill appearance by nets. Despite the triumphs of Wallace and Veep, says Tagge, media's continuing hostility shown in unanimous opposition voiced by commentators after RN's busing speech. Also media-related is Times report that Wallace and HHH with 60% of Fla vote spent only combined 20% of total on Fla TV. NBC to resume a 19 I'ICS Calif. Secy. of State Brown reportedly plans a probe of the ITT- Sheraton-San Diego affair. P. 1 Post story on the GOP scrambling for funds for San Diego -- financing a mess; S.D. businesses havent come thru. Re: the "lucky city" which Life says RN terms San Diego, the WH Sunday said RN had no convention city preference Times reports even dissidents and radicals now living in San Diego aren't big on the outsiders now coming to the city -- they're just coming to start trouble, says one local radical. Times reports on p. 1 that Cahill will head RN's NJ effort some say he had to as result of Times interview some weeks ago in which he criticized RN. Anderson suggests Ogden Reid's sharp blast at RN's day-care veto may presage a party switch on Reid's part. No more radio and TV in Wisc. primary for RN, says MacIver as McCloskey is out and Ashbrook making no major effort. Will save $117, 000. St. Louis Post-Dispatch says Stans recently met with wealthy GOP backers in St. Louis and urged them to make large contributions by April 3 to avoid disclosure. Mankiewicz criticized Jackson's refusal to disclose and said Dems can't press case against RN to disclose til Jackson is out of race. The majority of US servicemen are being left out of the political process because of disinterest in high places, a study by the Youth Citizenship Fund indicates. It blames administrative bungling and apathy and hints at outright obstructionism in the military voting program. "In 1970 only 26% of those in uniform voted. 11 Trib Sunday mag with piece on election-year barometer, Farmersville, wi Ohio where little is known of Muskie, VP Agnew is admired for speaking out as is Wallace, and RN leads Dems 48-38, a slight improvement over '68. James Kilpatrick becomes latest to offer high praise for Broder's "The Party's Over. 11 Trib's Tagge, almost always writing on state politics, takes look at Wallace in Fla. and VP in NH to conclude that media is taking some hard raps. Those are candidates hitting media hardest yet they did so well. Tagge also notes the Monday piece which told of absence of coverage given Edith Efron's Hill appearance by nets. Despite the triumphs of Wallace and Veep, says Tagge, media's continuing hostility shown in unanimous opposition voiced by commentators after RN's busing speech. Also media-related is Times report that Wallace and HHH with 60% of Fla vote spent only combined 20% of total on Fla TV NBC to resume a March 30, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN You may have noticed in the April Saturday Review that Joseph Napolitan has written a long article entitled "Yes, the Democrats Can Beat Richard Nixon." It makes fascinating reading because he discusses many of the strategy points that we have considered but only sometimes acted upon. I have attached a copy of the article so that you can read it at your convenience if you missed it. Attachment Yes, the Democrats Can Beat Richard Nixon BY JOSEPH NAPOLITAN What it will take, says this campaign strategist, is some negative thinking, imaginative use of polls and media, and a running start. I start by assuming that Richard Nixon must run on his record, or be forced to can be defeated in 1972. There are some run on his record il he trics to seek an- elections that cannot be won-even on other avenue. The powers of the Presi- a Presidential level. I'd put the 1964 dency are awesome, the resources of Johnson victory over Goldwater in this the President are unmatchable by the category; I don't see any way that Gold- party out of office, and the staff and water could have beaten Johnson that services provided by the federal gov- year. But I do think Nixon can be taken ernment are far 100 rich for the out in 1972-that's not to say he will be, party to match, particularly if the out only that he can be party still is trying to pay off its 1968 Right now, of course, the Democrats debts. are preo: upied with the internal prob. But there is one big disadvantage to Icm of sek sting a candidate, but I hope, running as the incumbent: You must and indeed 1 urge, that at least the lead- accept responsibility for what has hap- crs of the party concern themselves pened to the country in the four years with the more distant but also more of your stewardship. state crucial matter of winning the general I'd begin my campaign planning with election once the candidate has been polls. Starting immediately, I would nominated. I say this now because what try to make arrangements with the Hearn ling happens between the present time and leading political polling firms, Demo- the Democratic nominating convention cratic state committees, and Demo- in July will have incalculable impact on cratic candidates for statewide and the outcome of the election. The status Congressional offices to include a brief of the war in Vietnam and the economy series of questions in all their polls of the country are the two major vari- about the Presidential election. The ables, and my crystal ball is murkier polling firms might have 10 get the per- than most people's, 50 ] workla't even mission of their political clients to in- hazard a priess about how those impor- clude the questions, but this really tant factors will have developed by No. shouldn't be a problem. If 1 were run- vember 1972. But if 1 were 10 lav out a ning a statewide campaign for a Demo- program to defeat Nixon, I would start cratic candidate in 1972. I'd certainly now, and this is what I would do. want a pretty clear look at the Presi- First I would plan a negative cam- dential contest anyway. Even if it be- paign That is. the thank of the effort came necessary to pay the polling firms would be aimed: influent in- people 10 a few hundred dollars for adding the vote against Naon rather than for my questions, and I don't think 1111 would andid ite, whoever he might be. Any have to, it still would be worth it. incombent President in turbal. times There are certain kinds of questions I'd hl.e 10 luck in all polls, start- Politic correct of 1., vph Napolitan 11.15 111" imm. diately, with CAR the same adve Phone: 101 the Humplies wording 111 Cat poll, and presented to campan 111 1" the article adapted from los boal the / in 400 Garge and demographic CLOSS sections as simi- How to 1177 11. to be prt 11% month la as possible in each state, First 1 In Donbh in Copyrig ht 1972 in to gh would list the candidate and and the 111 respond 111 il he had heard of cach and "If I had my druthers, I'd much rather place emphasis (i.c. money) in states where I hada better chance of winning." The states WASH. ME Humphrey MINN carried MICH. MASS. N.Y. in 1968 R.1. PA. CONN. W (MD. VA. HAWAII TEX. California i. probably the key to a Democratic victory in 1972. The states Humphrey CALIF ILL. O. carried in 1968 N.J. of The states ! Humphrey CALIF. ILL. = carried in 1968 N.J. The states Humphrey -:- ! CALIF. O. carried = in 1963 But the Democrats could also win without carrying California. N.J. 1 The states Humpbrey I T ! III. O. MO. ALASKA Celle 4 I in 1968 25 the thrust of the effort would be aimed at getting people to vote against Nixon rather than for my candidate." whether he regarded them favorably in their childhood by television. In the states Nixon carried (California, or unfavor ablv or had no opinion. Next 1972. hously, the eighteen- through Illinois, Ohio; or California, 1111: I would ask him what he fell were the twenty-year olds should be included, New Jersey; or California, Ohio, No. major accomplishments and failures of and I'd put them in a separate cate- Jersey), he can accumulate the 270 the Nixon administration. Then I would gory, to measure what impact, if any, toral votes needed to win, regardless have him select who he thought would they will have in the Presidential elec- what Nixon and any third- or fourth make the best Democratic candidate. tion. The breakdowns for income, edu- party candidate may do. I don't see Finally I would have him choose be- cation, and other factors also should be this as an impossible task. tween Nixon and several of the more standardized. The keystone state is California prominent Democratic contenders. I wouldn't advocate any national That's the battleground for 1972 Obviously, this wouldn't be a survey polls, because we don't have a national Gainer of 5 electoral votes-boo minz in depth, but it would give the Demo- election; we have a series of state elec- it to 45 while New York drops back 1. cratic National Committee, which tions, and there are many states that 41-California is the prize that could bears the ultimate responsibility for the Democratic Party need not poll in decide the election. A Democrat could organizing the Presidential campaign, 1972. win without California by carrying a constant and standardized flow of in- We tried to do some selective polling Humphrey's 1968 states plus, say, I::.- formation from the various states. The in 1968, but by the time we got going- nois, Ohio, New Jersey, Missouri, DNC Can feed this information to a after Labor Day-it was too late to Alaska, but it would be more difficult compute and get figures and compari- achieve maximum cffe tiveness. We Of the states that Humphrey los: sons, broken down regionally and de- were in the awkward position of being 196S, I would say New Jersey. Missou: mographically (by age, for example, or forced 10 produce our media materials and Alaska will be the easiest to swi. by race, sex, income, education, reli- before the poll results were in hand. into the Democratic column in 197. gion, and so forth). And all for free, or But if the Democratic National Com- closely followed by Delaware. Calite practically nothing mittee follows the outline I've pre- nia, Illinois, Ohio, and Wisconsin W; I can readily und stand Presidential sented, or something similar, it will be tougher-much tougher) but wor: candidates' reluctance to share their have the best sct of pulls ever produced fighting for. private poll information, but if they for a Presidential candidate. With the objectives clearly define would all agree to provide the national Another project I'd get started on so early in the game, this is the F committee with this kind of informa- early would be the selection of target to begin tooling up in the target State tion, with the understanding that all states. We wasted a lot of money in -for whoever the Democratic cance- the candidates for the nomination 1968 because of poor advance planning; date may be. Special television P. would have access to it, they'd all bene- there's no excuse for allowing this to grams can be developed for 11:_- fit, and so would the committee. happen again in 1972. states. Registration drives should Another thing I'd do now is line up Picking the target states is easy. In gin at once in Democratic strongh half a dozen good polling firms, con- 1968 Nivon won thirty-two states with in these states, among blacks centrate on the states that need to be 301 electoral votes, Humphrey won young people and the poor. The VI polled, and assign them some specific thirteen and the District of Columbia aren't hard to identify, but unless the states and dates. For example, I'd want with 191, and Wallace won five with 46. are registered they won't do the Derr a full-scale poll in the field about a The clear and obvious Democratic tar- cratic Party any good in November week after the Democratic nominee is gets for 1972 are the thirteen states 1 may give the impression here 11. selected, probably another one the first Humphrey won in 1968-Connecticut, I am writing off certain states. and : week in September, and a third about Hawaii, Maine, land, Massachu- am. There are at least a dozen dal the second week of October. 1 wouldn't setts, Michigan, Minnesota, New York, I'm willing to concede immediately assign more than three or four polls Pennsylvania, Rhode Island, Texas, avoid spending money in at all. to any one polling firm, because none of Washington, and West Virginia-plus less that money raised in the state: the firms I know of can handle a lot the states Nixon won that the Demo- be spent there This may be a U. of states simultaneously and nurn oat crats have a reasonable chance to carry blooded position not calculated to high-quality work 00 time. The ques- in 1972. This is the critical list. and on friends among state chair men and tionnaire should be prepared at the it I would place, income ter of impor- mitteemen and -women, but, to tell 1 DNC and the demographics be selected tance, California, Illinois, Ohio, New truth, Pill rather win the election l' by someone appointed to supervise Jersey, Missouri, Wisconsin, Delaware, make friends. (11's amazing polling operations for the DNC so that and Alaska. Those eight states de- friendly everyone gets to be alle. the pulls would be compatible and Invered 137 electoral votes to Nixon in you've won.) easily matched. Pollm: firms use vari- 1908; today. because of census reappor- There are somestates that Nixon. ous age breakdowns. Ms from happens tioning nt, they're worth 140. The states ried in 1968 that .1 to use the twenty onethrouch thirty, NINON carried in 1968 now total 305 ably could win 111 1972 other than thirty one through forty, forty one electoral votes instead of 301; Hum- eight already have listed but HOLA , : through sixty, over STATV. We make a phrev's states drop hom 191 to 188; which see the Democrats with a ten year breakdown between twenty- Wallace's from to to -15. strong chance. Nevada, New Merico, one and forty, because those under 11 the Democratic candidate can North Carolina, Kentucky, Tenn ...' thirty really prew "P 011 television, GOLD the thirteen states Humphy possibly but il had 111\ druth 11 those one thut weren't as influenced carried 111 1908, plus as low as three of much rather place emphasis the operation should be ready, the research completed, the techniques perfected." money) in states where I had a better a fair amount of success. But the short- both Presidential and regional candi chance of winning than I do in these age of time and funds caused us to fall dates, Wherever and whenever pos places. And I wouldn't bother with the short of our goal. We have the time sible, attractive local candidates shoul Wallace states at all. It's conceivable a now, and I expect there will be enough be included in the film, hawkish Democrat such as Senator money around to finance an adequate By the late spring or carly summer Jackson might pull off one or two if he campaign-not as much as the Repub- of 1972 I would have a package of half- wins the nomination, but ] wouldn't bet licans will have, but enough to cover hour documentaries for use in the on it. And who knows at this point the necessities if it is spent properly. major battleground states, specifically whether there will be a third-party COME I would try some new approaches to relating to their problems, revealing didate (Wallace) or maybe even a the use of media in the 1972 election, Republican failures and outlining Dem- fourth-party nominee (Gene McCarthy some of which can be initiated before ocratic programs. Remember one or John Lindsay). But, for planning we even know who the Democratic can- thing: We should never underestimate purposes at this stage, it really doesn't didate will be. In fact, there is no rea- the intelligence of the American voter make much difference, because there is son why the candidates could not be in- or overestimate the amount of informa- a minimum number of electoral votes formed what is being done (notice I tion at his disposal. We should be giv- required to win-270-and efforts said "informed," not "consulted"; you ing him solid chunks of anti-Nixon in- should be directed at carrying enough don't produce good media by cominit- formation preparatory to presenting states to accumulate that number of ICC in consultation) on their behalf. our own constructive proposals. votes. Presumably, the eventual candidate While I was producing these state If this is going to be a negative cam- might want to scrub everything, but I documentaries, I also would be work- paign-and I don't see how it can be doubt it if the material I envision is ing on some problem (or, if you prefer, any other kind unless Nixon is not the produced the way it should be; and issues) documentaries on the major candidate-then the DNC computer even if he doesn't want to use it, it will problems facing the country: lack of should be put to use right away. I'd be- be prepared in such a way that Demo- cratic candidates for Senate, the House, job opportunities, drug addiction, edu- gin feeding it every public statement Richard Nixon has made since he be. and statehouses will be able to make cation, pollution and conservation, edu- came a Congressman, properly coded use of it. cation, welfare, and poverty. Again, and categorized. I'd also add the state- Suppose I had carte blanche to or- these would be definitive studies that ments of Spiro Agnew and any other ganize and implement media planning would document Republican failures Republicans who might be targets of and structure for the 1972 Presidential and present Democratic programs, and one sort or another in 1972-for exam- election: What would I do? they'd work for whoever the nominee ple, Republican National Chairman First I would take the seven bi: might bc. I can't see that there would Robert Dole. Then when I (i.e., the states I feel are essential to win in 1972 be sharp differences among Humphrey, DNC, any of the Presidential candi- -California, New York, Pennsylvania Muskie, McGovern, Kennedy, or Jack- dates, eventually the Presidential can- Illinois, Ohio, Michigan, and Texas- son programs on drugs or poverty or didate and his running mate, or any and get some tough research done on protection of natural resources or edu- other prominent Democratic speech- how the Nixon administration has cation. makers) wanted to demonstrate the in- failed to solve the problems in those The basic footage could be filmed in consistencies of Nixon's actions with states. I would deal in hard specifies, the spring and early summer; after the his words, ] could just punch the right with problems directly related to the candidate is nominated, he can be buttons on my computer, and it would individual states. In New York, for worked into cac of the films, and there print out the material 1 needed example, this could include the massive could be time and space provided for Thisinformation-retrievalsystemcan problems of welfare and drug addic- tie-ins with local candidates. be a tremendous boon to speech tion: in California, the rampant unem- These problem-oriented films could, writers, copywriters, film and radio ployment in acrospace and the erosion. if desired, be shown on national net producers, and local Democratic can- of natural resources. work television, although 1 would be didates. It's just a question of assem- I would find out not only what the more inclined to make local purchases bling, coding, storing, and rettieving. 1 problems are and how the Republican within states so that we would be pay assume something like this has and is administration has failed to solve ing for only the states we wanted to being done, because the information it 11 em but also what solutions have reach and not for states where we can provide. literally on a moment's been presented by the Democrats. Wel have no chance of winning anyway. notice, will be invaluable 10 the cam- should also note that California, New I'd have all the se films ready to 10 on paign. York, Illinois, and Michigan have Re- the air by Labor Day, and perhaps run My major interest in campaigns is public .11) povernors, and that Penn one a week for the next five or six political community ation This involves sylvania and Ohio had Republic .111 gov weeks, making them available to state the use of mass media, particularly errors until the start of 1971. committees and candidates within each television and radio, but other uned As 5000 in had assembled IIIV re- state for additional showings at their as well. When advertising e. search, and probably omitantly, I convenient and expense. rector of the Humplaex on amization would engage three 01 four of the best As soon as the candidate is nomi late in the 19.8 compaign, fined to un tele der universary producers to nated, I'd begin work on a biographic at plement some of HIV theories the use make a thirty minute him on each do. Bary of Im: and, perhaps, his of media a Pre- adential che Lien, with state. the tilm. should be suitabletor running mate. This would be for use 26 SH/APRI 1672 any national polls, because we don't have a national election later in the campaign, say from the I'd get the best political time buyer already inside everyone's brain. Con- middle of October on. available and have him chart the states sciously, we tend 10 forget fairly From all these films- the state do 11. where we wish to make our biggest rapidly; subconsciously, we retain in- mentaries and those on problems-five- push and outline badgets and potential formation for much longer periods, minute programs and one-minute spots time buys in those states. Buying net- possibly forever. The audio/videotape also could be culled. The candidate work time inn't as difficult in a Presi- banks would permit our television and would go into the campaign armed dential election, because the networks radio producers 10 create instant recall with the preatest assortment of tele- are, by law, forced to make equal time of major events and to capitalize on vision weapons any candidate for available to each of the Presidential both the emotionalism and the rational President anywhere has ever had. What candidates. The time boyer's skill can reactions that surrounded these events would this whole package cost? About best be used within key states. during the time they were taking place. $1-million-or something less than & There also are some more esoteric For example, no one who lived in New per cent of the total Republican tele- areas of electronic communication that York in July 1970 is likely to lorget the vision time budget in 1968, around 15 I would want the Democrats to take suffocating smog that smothered the per cent of what the Democrats spent advantage of. One is instant reaction, city for a few days during the middle on television in the past election. And and the other would be the establish- of that month. Utilization of newsfilm there would be some offsetting gains: Ament of videotape and radio files. I clips and commentaries would in- Candidates for senator and governor would establish an "instant-reaction" stantly recall those horrendous con- might be induced to pick up part of the electronic- cam, a group of television ditions and could trigger the rage and tab by acquiring the films they con- and radio cialists who could capital- frustration New Yorkers felt during sidered most useful to them in their fize on an event virtually instantanc- those days. own races and adapting them to their ously, be it a statement, a speech, or These electronic data banks could be personal needs. a piece of news, and through electric extraordinarily valuable in preparing The key to the success of this project feeds make it available to the networks television and radio materials for the is the quality of the materials pro- and key stations throughout the coun- Presidential election-but the time to duced, as it so often is. That's why I try. Often this could be news material start assembling them is now, not after would by to get a lock on the best film offered to the stations for use on news the candidate has been nominated in producers as early as possible and put programs; in other cases, paid spots the middle of July 1972. A candidate them to work on the e films before produced in twenty-four hours or less who goes into the campaign armed they get so committed in other races and worked into previously purchased with this kind of backup material, and that they don't have time 10 work on time. the availability of instant reaction the Presidential election. This hap- No one knows when news that could facilities, possesses a big advantage pened in 1968, to Humphrey's detri- affect the outcome of the election will over the candidate who doesn't, and ment. break, or even when an opponent will this is the kind of thing the party ap- Nixon made much better use of radio commit a gaffe that could be capi- paratus can be doing prior 10 the elec- in 1968 than Humphrey did. For 1972, talized on. Under conventional systems tion. By Labor Day 1972 the operation a series of Jow-key, factual five-minute of producing television and radio spots, should be organized and ready to CO, radio programs on important issues it takes days, sometimes weeks, to the material assembled, the technolo- can be prepared early, utilizing the best turn ont reaction spots. Under the sys- gists in place. the research completed, speech writers in the Democratic tem I envision, these could be done in the techniques perfected. stable, and go on the air during the hours. What it takes is an alert elec- This whole operation obviously re- summer. The COST is low, and the im- tronics team, standing by twenty-four quires planning, direction, and financ- pact card be high. hours a day, ready to act on literally a ing. The last may be the tought but I I'd also make use of the losing Demo- moment's notice. The problem here think it's not a question of whether cratic contenders in films. perhaps a really is not SO much one of imple- the Democratic Party can afford to do series of five-minute programs not un- mentation, but of proper planning and it but whether the party can afford not like the one made with Humphrey and having the right people ready to move 10 do it. And, in the long run, I don't Ted Kennedy in 1908. These would not when they must 1 am convinced that think the program I have outlined be used nationally but shown in the the cost of such an operation would be would cost any more than the haphaz- states where the losing candidate is lar less than the value we world realize and media programs both parties have particularly popular. For example, if from it. had in the past: into lligent reallocation Senator the kson doesn't make it, a have For years candidates have main- of resources would provide maximum minute tilm of him and the Democratic tained newspaper clip bles; sophisti- value for every dollar- some thing we nominee discussing the problems of the cated OHIOS are beginning 10 use com- did not receive in past elections state of Washington should have Lavor- puter retrie systems similar to the In any event, one aspect of the cam able impact in that state The same one mentioned carlier But now it is painn has worked out well. Former would be true with Hareld 11: hes in time for candidates, at least for Presi- Attorney General tohn bell will lowa, Bin Bash 111 Indians, made dents, to tabb data banks of valco- 11111 Nivon's campanyn again, Anyone in Massac busetts, Georg M. Govern in and andiotapes not recessarily of ex. who can manage Nixon hom a litteen the Dakotas, in sola clasively of their opponents, but also point lead to a seven tenth. of .1 point Edmund Mo in Now England No and news events. There can be used for logy in seven weeks is too good 100 costly, and potentially 11% ful. recall, to capitalize (ill the information hiend to hee. 1, 1972 27 FU 1 week or April 4 March 28, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN SUBJECT: Campaign Position Don Rumsfeld sent the attached memorandum to Bob Haldeman regarding Aaron Spaulding. Bob asked that you consider this individual for a role in the campaign. CC: Counselor Rumsfeld GS:1m THE WHITE HOUSE WASHINGTON Date: 3/27 TO: H.R. HALDEMAN FROM: GORDON STRACHAN Rumsfeld's request for a campaign position for a social aid will be sent to Magruder at 1701. MEMORANDUM THE WHITE HOUSE WASHINGTON March 24, 1972 MEMORANDUM FOR: BOB HALDEMAN FROM: DONALD I UNSFELD Attached is a resume of Aaron Spaulding. As you may know, he has been a White House social aid for the past year or SO. He is at present a Lt. J.G. in the Navv and is due to be released from active duty in April. I know his father, Asa Spaulding, of Durham, North Carolina, and have known Aaron during his tour as a White House social aid. I have been most impressed by his work and talents. He has an interest in becoming involved in government or the Presidential campaign in some wav. I would very much appreciate it if you would review his resume and give serious thought to the possibility of assisting him in his search. I can endorse him enthusiastically. Please give me a call if you have anv thoughts or suggestions for him. Or feel free to contact him directly. Attachment AARON L. SPAULDING LTJG SC USNR LOCAL ADDRESS HOME ADDRESS 4129 Arkansas Avenue, N. W. 1608 Lincoln Street Washington, D. C. 20011 Durham, N. C. 27701 Home - 202/720-0257 919/688-4648 Work = 202/433-4480 Work - 202/433-3555 EXPERIENCE NAVAL COMMAND SYSTEMS SUPPORT ACTIVIT : (NAVCOSSACT). Washington, D. C. March 1970 Primary duty as a Systems and Financial Manage- to Present ment Analyst involved the continuous monitoring and analysis of financial management data maintained in the NAVCOSSACT Integrated Command Management Information System, Cost Accounting Sub-system and the preparation and review of the financial and cost accounting reports for "Top Management". Instrumental in the development of a matrix of conversion factors, based upon system output, to effectively estimate costs for planning purposes; assisted in improving the reliability of the Command's fiscal year 1973 Operating Budget projection and insured the accuracy of the NAVCOSSACT input into the Navy ADP Program Reporting System; contributed significantly to the analysis for redesign and subsequent conversion of the Manage- ment Information System to a large scale multi- processor UNIVAC 1108 computer. Collateral duties as Minority Group Officer for NAVCOSSACT and Military Social Aide assigned to the White liouse. Twice nominated for Accelerated Promotion by my Commanding Officer. Selected for Augmentation into Regular Navy, for having "demonstrated consistently superior performance, by the Cnief of Naval Personnel. Received Letter of Commendation from the President of the United States. Received Letter of Appreciation from the Commanding General, United States Army Computer Systems Command. Received Letter of Appreciation from my NAVY SUPPLY CORPS SCHOOL. Athens, Georgia Supply Corps Officer assigned to the 26 week September Basic Qualification Course for Navy Supply 1969 to Officers. Course work included: Supply Manage- March 1970 ment, Disbursing, Personnel Management, Automated Data Processing, and Retail Operation. NAVY OFFICERS CANDIDATE SCHOOL. Newport, Rhode Island April 1969 to Assistant Company Commander responsible for August 1969 Officer Candidate Indoctrination and overall Company Military Performance. PROGRESS HANAGEMENT AND ECONOMIC DEVE OPMENT. Philadelphia, Pennsylvania October 1968 Instructor and Economic Development Analyst. to This organization was founded in 1968 by April 1969 Rev. Leon H. Sullivan as a "black economic development" organization to train and provide economic support to black entrepeneurs. Taught: Leonomics, Finance and Marketing, and did economic and financial analysis in developing markets for black owned and operated shopping centers and other small consumer businesses. RE-CON SERVICES, INC. Philadephia, Pennsylvania Director and co-founder. Established and administered a computerized service to foster January 1968 to October the placement of graduates of predominantly black colleges into business careers. 1968 The Philadephia Inquirer, 3 June 1968, Pg. 26 "New Firm helps Regroes Find Careers" Business Week Mapazine, 29 June 1968, Pg. 72 "Two Wharton Grads Set Up Service to Match Negro Graduates to Jobs" In addition, served as a consultant to the Manpower and Education Task Forces of the PHILADELPHIA URBAN COALITION. Also was a part- time staff member of the HUMAN RESOURCES CLNTER at the University of Pennsylvania. RADIO CORPORATION OF AMERICAN, CORPORATE BUDGET OFFICE. New York, New York Summer 1967 Budget Analyst. Performed a review and evaluation of the budget information flow, divisional inputs through corporate outputs, and recommended changes to reduce the time required to prepare the final corporate budgets for top management. RADIO CORPORATION OF AMERICAN, HOME INSTRUMENTS December 1965 DIVISION. Indianapolis, Indiana to Systems Analyst. Participated in the design September and implementation of a data communications 1966 network for all divisional computers. Corporate MANAGEMENT INFORMATION SYSTEMS June 1965 to Training Program, Cherry hill, New Jersey and December New York City. Classroom and practical training 1965 in computer software, hardware and systems configuration design. (18 weeks) Corporate FINANCIAL TRAINING PROG AM, Cherry June 1964 Hill, New Jersey. On the job trainin, in to Corporate Financial Operation: Accounting (Cost, June 1965 General, Government), Auditing, Budgeting, Credit and Collection, Tax. Assignments were in operating divisional and corporate offices. (52 weeks) EDUCATION WHARTON GRADUATE SCHOOL or FINANCE AND COMMERCE September University or Pennsylvania. 1966 to Major in Corporate Finance with electives June 1968 in the areas of Information Systems, Marketing, International Marketing, and Quantitative Methods. President of the Wharton MBA Association, Chairman of the MBA Association's Executive Committee and Steering Committee, member Finance Club and Management Science Club. Worked as a Research Assistant to Dr. J. J. O'Connell, Assistant Professor of September 1966 to Industry, Wharton Graduate School. Research June 1967 Project sponsored by the Ford Foundation to study "The Racial Policies of American Industry". Participated in the development and adminis- tration of the pilot RE-COM Project at the University Placement Office with the cooperation of the Director of the Wharton Graduate Division and the Director of Placement at the University. The Wall Street Journal, 9 February 1968, Pg. 21, "lour Students Place Class in Computer to Help Job Search". NORTH CAROLINA COLLEGE AT DURHAM, Durham, North Carolina Major in Mathematics with a minor in September Business Administration and Insurance. 1960 to June 1964 President of Freshman Class, member of Student Government Steering Committee, Varsity Letterman in Football, Outstanding Academic Achievement Award, Dean's List and Honor Roll. PERSONAL DATA Listed in Who's Who in the South and Southeast Born: 16 March 1943. Single. USA Citizen Excellent health: Height - 6 ft., Weight - 170 pds. Possess a valid TOP SECRET clearance. FU TUESDAY MORNING FIRST THING - April 4 March 31, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN SUBJECT: RNC Registration The agreement of last fall between the Committee to Re- Elect the President and the RNC that voter registration would be almost entirely an RNC function may have to be reviewed. I just read Ed DeBolt's March 29 memorandum entitled "Spring Registration Activity Report #4". (Copy attached.) I think it represents a dismal failure. All commitments, programs, and activities are projected rather than accomplished. It would be interesting to know what in fact has been done in some of these cases. of particular concern to me is the statement on page #2 that "California, for example, is still having difficulty getting their ambitious registration project off the ground". My recollection of the amount of money under the direction of Ken Rietz is very substantial. Yet, your comments yesterday about Nofziger's shaky implementation increases my concern. I would enjoy discussing this entire matter with you so that we could prepare a recommendation for John Mitchell. Let's try to get together on Tuesday. GS:1m FU Tuesday, Ap. 4 Republican National Committee. March 29, 1972 MEMORANDUM TO: GORDON STRACHAN FROM: ED DeBOLT RE: SPRING REGISTRATION ACTIVITY REPORT #4 Now that spring has officially arrived with melting snows and rising temperatures, we note also a rise in the level of enthusiasm for organizational work by most Party leaders around the country with special attention being given to spring registration efforts. The response to the challenge by the national leadership led by Vice President Agnew at the National Leadership Conference to state and local Party organizations to conduct early spring registration efforts continues to be unprecedented and overwhelming although not universal. It was reinforced at the first of four regional women's conferences conducted by Anne Armstrong in Atlanta last week. The Party leadership and the Party's communi- cations devices continue to press for action by the local Party organizations to conduct this vital organizational work with emphasis on registration. The copy of the flier distributed to the 1, 000 delegates to the Atlanta Regional Conference is attached. New Republican registrations related to Party activity have now passed the 200, 000 mark. Recent activity which has attributed to reaching this plateau was highlighted by a successful TARGET '72 Blitz Day operation conducted by the weak but enthusiastic and determined Prince Georges, Maryland, Republican organization. On March 18, over 200 new Party workers turned out to canvass almost 9, 000 Prince Georges homes and uncovered almost 1, 000 unregistered favorables. While in neighboring Montgomery County the Party organization has been hard at work since the first of the year and has caused 5,000 new Republican registrations and will Dwight D. Eisenhower Republican Center: 310 First Street Southeast, Washington, D.C. 20003. (202) 484-6500. Spring Registration Report #4 March 29, 1972 Page 2. be conducting TARGET '72 Blitz Day operations in new development areas later in April. Counties in Virginia and North Carolina have also recently conducted registration projects with mixed results. The Fairfax County organization, for example, reluctantly conducted a reasonably successful project in a previously unworked district but is hesitant to do additional registration work in the near future. The Republican National Committee's TARGET '72 and field staff are continuing to hold numerous meetings with Party leaders around the country to assist in planning and implementing registration projects. In addition to Party workers, the RNC personnel are establishing closer relationships with the Committee for the Re-Election state leadership and various state campaign leadership and have participated in setting up joint registration projects in areas where the Party will not or cannot perform. Just this last week TARGET '72 Registration Director Dick Thaxton met with state Party leaders, the Committee for the Re-Election leadership and the Tower campaign leadership in Texas to develop preliminary plans for a registration drive in the seven largest Texas counties in late May and early June. Similar meetings have been held with Party and Nixon leadership in Pennsylvania to make some organizational headway following the April 25 primary. In New Jersey, State Party Chairman John Dimon has announced the Party's commitment to conduct four major county TARGET '72 pilot projects in late April. These projects will serve as training ground for the other major county leadership and workers who will in turn conduct Blitz Day operations in their respective counties in May. Several pilot TARGET '72 registration projects are also planned for late April in several major Missouri counties. With Tom Evans laying the ground work and paving the way, the Delaware Republican leadership has committed to kicking off their registration effort in mid-April. Even though most of the states have committed themselves to registration activity and in fact have already started producing results, problem areas, as far as the Party is concerned, have already appeared in Virginia, Tennessee, Georgia and Oregon. California, for example, is still having difficulty getting their ambitious registration project off the ground. The RNC's TARGET '72 team and field staff is increasing their workload so as to lend every assistance to the state and local Party organizations to keep the registration activity momentum going. The next registration activity report will be issued at the end of April. /jrg attach. SPECIAL REPORT FOR '72 SOUTHERN GOP REGIONAL Printed by Political/Research Division Republican National Committee Bob Dole, Chairman REGISTRATION DRIVES CRUCIAL ARMSTRONG STRESSES IN '72 ELECTION AGNEW SAYS SPRING REGISTRATION Republicans because of our Republican National Commit- acute disadvantage in numbers, tee Co-Chairman Anne Armstrong compared with the Democrats. has urged that "highest prior- I am very pleased, as I am ity be given this spring to sure the President is pleased, registration activities in each with the already dramatic suc- of the 50 states. cess of the Republican Na- tional Committee's registra- Speaking from her RNC tion effort, TARGET '72." office following the highly successful National Leadership "We need to remember this Conference, Mrs. Armstrong ack- fact. Richard Nixon was elec- nowledged the hard work and ted President in 1968 by less Speaking before the Republi- planning that is necessary for than 3 votes per precinct." successful drives, but noted, can National Leadership Con- "state and county organizations ference on March 5, Vice Pres- The Vice President com- must cast aside their winter ident Spiro Agnew pointed out mended present registration dormancy in preparation for the crucial role that registra- activities, but challenged all this year's campaigns and cer- tion drives will play in the Republicans to begin their ef- tainly no task can better pre- '72 campaign. forts this spring and referred pare us for this challenge once again to the '68 election than blitzes this spring.' Citing his own precinct when he stated: "Let's not experience in Baltimore Co., leave anything like that to Maryland, the Vice President Armstrong's remarks further added, "This sort of work is chance again. Let's go out emphasize statements by former and convince those disinter- Attorney General Mitchell, the backbone of our political ested people and get them reg- Chairman Dole and Co-Chairman system--in both parties. But istered. Let's get to work. it is especially important to Evans on spring registration. RNC LAUNCHES "TARGET '72" PROGRAM TARGET '72, a comprehen- conduct organized, targeted present programs and raise the sive program for selective level of success that extra registration, voter turnout, measure that is so often nec- special ballots, and ballot se- YOU CAN'T VOTE essary to win. curity, was recently initiated by the RNC according to Co- Further information on the Chairman Tom Evans. Emphasis TARGET '72 registration pro- this spring is on selective reg- gram can be obtained from: istration. Richard Thaxton, Director TARGET '72 registration unless you're registered Registration and Voting Pro- techniques provide just one grams method in which to maximize 310 First Street, S.E. volunteer recruitment and to drives. They can supplement Washington, D. C. 20003 SOUTHERN STATES ARMSTRONG URGES REGISTRATION REPORT WOMEN'S INVOLVEMENT The following is a brief Since her appointment over a Party in 1972. Women must status report of the Southern year ago as National Co-Chairman, take the initiative to insure states that are involved in Anne Armstrong has traveled to that these responsibilities registration activities this all parts of the country chal- are fulfilled." spring: lenging women to play a more ac- tive role in Republican politics. "If the eligible voters FLORIDA Projects have been go to the polls in the same conducted in Brevard, Dade, "Emphasis this spring is on percentage as they did in Duval, Orange and Pinellas early registration," Armstrong '68", Armstrong added, "the Counties. Additional pro- recently noted, "and I join with turnout in 1972 will be 85 grams are planned for this National Federation President million--an increase of spring. Connie Armitage in urging women 11.8 million voters! New to become a vital source of Republican registrants must GEORGIA - Plans are being de- leadership as well as a reser- be included in that number. veloped for spring drives in voir of dedicated workers.' the suburbs of Atlanta and The tasks of selective registra- Savannah in late April. tion, voter turnout, ballot se- FLORIDA, TEXAS curity, and special ballots KENTUCKY - Spring drives are "are priority functions for the LEAD THE SOUTH being planned for Louisville and Frankfort in early May. have been conducted in Harris Florida and Texas have and Tarrant Counties. taken the lead in the South- NORTH CAROLINA A March pilot ern region of the United project in Durham County is VIRGINIA - TARGET '72 blitzes States with registration now being organized with a are scheduled for March 25 in programs this spring. blitz date of March 25. Northern Virginia. Nearly 4,000 new Republicans have Party projects in Flor- SOUTH CAROLINA Drives will been registered in Party ida's Pinellas, Brevard, be conducted in Columbia and caused drives. Orange and Duval Counties have Charleston with an April tar- added thousands of new Re- get date. What is your county doing publicans to the voter roles. this spring to effectively In heavily Democrat Duval, TENNESSEE Davidson, Shelby, identify and register new a one-day TARGET '72 blitz and Sullivan Counties continue Republicans? found an average of 55 unre- registration efforts. Massive gistered Republicans per spring drives in the top 26 If the answer is "nothing", precinct. counties are being planned. get on the GOP bandwagon and begin making plans to identify In Texas, drives in Harris, TEXAS - "Neighbor to Neighbor" and register Republicans be- Tarrant and Dallas Counties registration programs are al- fore the summer months arrive. have netted new gains for the ready under way and will be COP. Future activities are completed in 40 counties by And don't forget to let the planned on a continuing basis April 4. TARGET '72 drives RNC know of your efforts. this spring. THIS SPRING THINK REGISTRATION! March 30, 1972 MEMORANDUM FOR: CLIFF MILLER FROM: GORDON STRACHAN You may have noticed in the April Saturday Review that Joseph Napolitan has written a long article entitled "Yes, the Democrats Can Beat Richard Nixon". It makes fascinating reading because he discusses many of the strategy points that we have considered but only sometimes acted upon. I have attached a copy of the article so that you can read it at your convenience if you missed it. Attachment Yes, the Democrats Can Beat Richard Nixon BY JOSEPH NAPOLITAN What it will take, says this campaign strategist, is some negative thinking, imaginative use of polls and media, and a running start. I start by assuming that Richard Nixon must run on his record, or be forced to can be defeated in 1972. There are some run on his record if he trics to seek an- elections that cannot be won-even on other avenue. The powers of the Presi- a Presidential level. I'd put the 1964 dency are awesome, the resources of Johnson victory over Goldwater in this the President are unmatchable by the category; I don't see any way that Gold- party out of office, and the staff and water could have beaten Johnson that services provided by the federal gov- year. But I do think Nixon can be taken ernment are far too rich for the out in 1972-that's not to say he will bc, party to match, particularly if the out only that he can be. party still is trying to pay off its 1968 Right now, of course, the Democrats debts. are preo: upied with the internal prob- But there is one big disadvantage to Icm of selecting a candidate, but 1 hope, running as the incumbent: You must and indeed 1 urge, that at least the lead- accept responsibility for what has hap- ers of the party concern themselves pened to the country in the four years with the more distant but also more of your stewardship. state crucial matter of winning the general I'd begin my campaign planning with election once the candidate has been polls. Starting immediately, I would nominated. I say this now because what try to make arrangements with the Hearn ling happens between the present time and leading political polling firms, Demo- the Democratic nominating convention cratic state committees, and Demo- in July will have incalculable impact on cratic candidates for statewide and the outcome of the election. The status Congressional offices to include a brief of the war in Vietnam and the economy series of questions in all their polls of the country are the two major vari- about the Presidential election. The ables, and my crystal ball is murkier polling firms might have 10 get the per- than most people's, so I wouldn't even mission of their political clients to in- hazard a puess about how those impor- clude the questions, but this really tant factors will have developed by No- shouldn't be a problem. If I were run- vember 1972. But if 1 were to lav out a ning a statewide campaign for a Demo- program to defeat Nixon, I would start cratic candidate in 1972. I'd certainly now, and this is what I would do. want a pretty clear look at the Presi- First [ would plan a negative cam- dential contest anyway. Even if it be. paign. That is, the thrust of the effort came necessary to pay the polling firms would be aimed at influence in: people to a few hundred dollars for adding the vote against Nixon rather than for my questions, and 1 don't think nc would andidate, whoever be might be. Any have 10, it still would be worth it. incumbent President in turbadent Innes There are certain kinds of questions Pd blue to see inc luded in all polls, start- Political consultant Joseph Napolitan was immediately, with exat the same advertising due for the Humpliev wording ID each poll, and presented to campaign in 1968. The article is adapted from Ins book The non Game and demographic CLOSS sections ITS simi- How 111 111 11. to be pubble had this month la as possible in each state. First I by Doubleday COPYING 1942 In loaph would list the candidates and ask the Napolitan respondent il he had heard of eachand "IfI had my druthers, I'd much rather place emphasis (i.c. money) in states where 1 hada better chance of winning." The states WASH. ME Humphrey MINN carried MICH. MASS. N.Y. in 1968 R.I. PA. CONN. W VMD. VA. HAWAII TEX. California i. probably the key to a Democratic victory in 1972. The states Humphrey CALIF ILL. O. carried in 1968 N.J. The states Humphrey CALIF. ILL. = carried in 1968 N.J. The states Humphrey CALIF. O. carried = in 1963 But the Democrats could also win without carrying California. N.J. of The states Humphrey F ILI O. MO. ALASKA Care .1 in 1968 25 1he thrust of the effort would be aimed at getting people to vote against Nixon rather than for my candidate." whether he regarded them favorably in their childhood by television. In the states Nixon carried (California, or unfavorably or had no opinion. Next 1972, obviously, the eighteen- through Illinois, Ohio; or California, 1111: I would ask him what he felt were the twenty-year-olds should be included, New Jersey; OF California, Ohio, No. major accomplishments and failures of and I'd put them in a separate cate- Jersey), he can accumulate the 270 e'es the Nixon administration. Then I would gory, to measure what impact, if any, toral votes needed to win, regardlesse have him select who he thought would they will have in the Presidential elec- what Nixon and any third- or fourth. make the best Democratic candidate. tion. The breakdowns for income, edu- party candidate may do. I don't see Finally I would have him choose be- cation, and other factors also should be this as an impossible task. tween Nixon and several of the more standardized. The keystone state is California prominent Democratic contenders. I wouldn't advocate any national That's the battleground for 1972 Obviously, this wouldn't be a survey polls, because 11'c don't have a national Gainer of 5 electoral votes-boomin. in depth, but it would give the Demo- election; we have a series of state clec- it to 45 while New York drops back to cratic National Committee, which tions, and there are many states that 41-California is the prize that could bears the ultimate responsibility for the Democratic Party need not poll in decide the election. A Democrat could? organizing the Presidential campaign, 1972. win without California by carrying a constant and standardized flow of in- We tried to de some selective polling Humphrey's 1968 states plus, say, III.- formation from the various states. The in 1968, but by the time we got going- nois, Ohio, New Jersey, Missouri, and DNC Can feed this information to a after Labor Day-it was 100 late to Alaska, but it would be more difficult compute and get figures and compari- achieve maximum cffe tiveness. We Of the states that Humphrey lost i: sons, broken down regionally and de- were in the awkward position of being 1968, J would say New Jersey, Missou: mographically (by age, for example, or forced 10 produce our media materials and Alaska will be the easiest to swi: by race, sex, income, education, reli- before the poll results were in hand. into the Democratic column in 197_ gion, and so forth). And all for free, or But if the Democratic National Com- closely followed by Delaware. Calif practically nothing mittee follows the outline I've pre- nia, Illinois, Ohio, and Wisconsin we I can readily und. stand Presidential sented, or something similar, it will be tougher-much tougher, but wor: candidates' reluctance to share their have the best set of pulls ever produced fighting for. private poll information, but if they for a Presidential candidate. With the objectives clearly defined would all agree to provide the national Another project I'd get started on so early in the game, this is the committee with this kind of informa- early would be the selection of target to begin tooling up in the target st. tion, with the understanding that all states. We wasted a lot of money in -for whoever the Democratic can the candidates for the nomination 1968 because of poor advance planning: date may be. Special television 11. would have access to it, they'd all bene- there's no excuse for allowing this 10 grams can be developed for these fit, and so would the committee. happen again in 1972. states. Registration drives should 1.. Another thing I'd do now is line up Picking the target states is easy. In gin at once in Democratic stronghold half a dozen good polling firms, con- 196S Nixon won thirty-two states with in these states, among blacks and centrate on the states that need to be 301 electoral votes, Humphrey won young people and the poor. The vote polled, and assign them some specific thirteen and the District of Columbia aren't hard to identify, but unless the states and dates. For example, I'd want with 191, and Wallace won five with 46. are registered they won't do the Dem a full-scale poll in the field about a The clear and obvious Democratic tar- cratic Party any good in November. week after the Democratic nominee is gets for 1972 are the thirteen states 1 may give the impression here the selected, probably another one the first Humphrey won in 1968-Connecticut, I am writing off certain states. and week in September, and a third about Hawaii, Maine, land, Massachu- am. There are at least a dozen date the second week of October. I wouldn't setts, Michigan, Minnesota, New York, I'm willing to concede immediately assign more than three or four polls Pennsy Ivania, Rhode Island, Texas, avoid spending money in at all, to any one polling firm, because none of Washington, and West Virginia-plus less that money raised in the state: the firms I know of can handle a lot the states Nixon won that the Demo- be spent there. This may be a of states simultaneously and rurn out crats have a reasonable chance to carry blooded position not calculated to high-quality work on time. The ques- in 1972. This is the critical list, and on friends among state chairmen and tionnaire should be prepared at the it I would place, in_on legal impor- mitteemen and -women, but, 10 tell the DNC and the demographics be selected tance, California, Minors, Ohio, New truth, I'd rather win the election 15. by someone appointed to supervise Jersey, Missouri, Wisconsin, Delaware, make friends. (It's amazing how polling operations for the DNC SO that and Alaska. Those eight states de- friendly everyone gets to be alter the polls would be compatible and livered 137 electoral votes to Nixon in you've won.) easily matched. Pollin: firms use vari- 1908; today, because of census reappor- There are some states that Nixonco ous age breakdowns. Mv IIIIII happens from. nt, thev're worth 140. The states ried 111 1968 that .1 conneral COULA touse these: twenty methrough thirty. Nivon carried in 1968 now total 305 ablv could win in 1972 other than 1' thirty one through lorty, forlyone electoral votes instead of 301; Hum- eight already have listed but HOME." ,'1 through sixty, OVER sixty. We make :1 phrev's states drop from 191 to ISS; which see the Democrats with at ten year breakdown between twenty- Wallace's from to 10 45. strong chance. Nevada, New Mexico, one and forty. because those under 11 the Democratic candidate can North Carohna, Kentucky Tenn 0.00 thirty really PTCW up 00 television, COLLY the thatten states Humphie possibly but il had IIIV druthers Pa those INCI thuts weren't as influenced carried 111 1908. phr. as lew as three of much rather place emphasis the operation should be ready, the research completed, the techniques perfected." money) in states where I had a better a fair amount of success. But the short- both Presidential and regional candi chance of winning than I do in these age of time and funds caused us to fall dates. Wherever and whenever pos places. And I wouldn't bother with the short of our goal. We have the time sible, attractive local candidates shoul Wallace states at all. It's conceivable a now, and I expect there will be enough be included in the film. hawkish Democrat such as Senator money around to finance an adequate By the late spring or early summer Jackson might pull off one or two if he campaign-not as much as the Repub- of 1972 I would have a package of half- wins the nomination, but I wouldn't bet licans will have, but enough to cover hour documentaries for use in the on it. And who knows at this point the necessities if it is spent properly. major battleground states, specifically whether there will be a third-party CRD- I would try some new approaches to relating 10 their problems, revealing didate (Wallace) or maybe even a the use of media in the 1972 election, Republican failures and outlining Dem- fourth-party nominee (Gene McCarthy some of which can be initiated before ocratic programs. Remember one or John Lindsay). But, for planning we even know who the Democratic can- thing: We should never underestimate purposes at this stage, it really doesn't didate will be. In fact, there is no rea- the intelligence of the American voter make much difference, because there is son why the candidates could not be in- or overestimate the amount of informa- a minimum number of electoral votes formed what is being done (notice I tion at his disposal. We should be giv. required to win-270-and efforts said "informed," not "consulted"; you ing him solid chunks of anti-Nixon in- should be directed at carrying enough don't produce good media by commit- formation preparatory to presenting states to accumulate that number of tee in consultation) on their behalf. our own constructive proposals. votes. Presumably, the eventual candidate While I was producing these state If this is going to be a negative cam- might want to scrub everything, but I documentaries, I also would be work- paign-and I don't see how it can be doubt it if the material I envision is ing on some problem (or, if you prefer, any other kind unless Nixon is not the produced the way it should bc: and issues) documentaries on the major candidate-then the DNC computer even if he doesn't want to use it, it will problems facing the country: lack of should be put to use right away. I'd be- be prepared in such a way that Deino- cratic candidates for Senate, the House, job opportunities, drug addiction, edu- gin feeding it every public statement Richard Nixon has made since he be- and statehouses will be able to make cation, pollution and conservation, edu- came a Congressman, properly coded use of it. cation, welfare, and poverty. Again, and categorized. I'd also add the state- Suppose I had carte blanche to or- these would be definitive studies that ments of Spiro Agnew and any other ganize and implement media planning would document Republican failures Republicans who might be targets of and structure for the 1972 Presidential and present Democratic programs, and one sort or another in 1972-for exam- election: What would I do? they'd work for whoever the nominee plc, Republican National Chairman First I would take the seven big might be. I can't see that there would Robert Dole. Then when I (i.e., the states I feel are essential to win in 1972 be sharp differences among Humphrey, DNC, any of the Presidential candi- -California, New York, Pennsylvania, Muskie, McGovern, Kennedy, or Jack. dates, eventually the Presidential can- Illinois, Ohio, Michigan, and Texas- son programs on drugs or poverty or didate and his running mate, or any and get some tough research done on protection of natural resources or edu- other prominent Democratic speech- how the Nixon administration has cation. makers) wanted to demonstrate the in- failed to solve the problems in those The basic footage could be filmed in consistencies of Nixon's actions with states. I would deal in hard specifies, the spring and early summer; after the his words, 1 could just punch the right with problems directly related to the candidate is nominated, he can be buttons on my computer, and it would individual states. In New York, for worked into each of the films. and there print out the material ) needed example, this could include the massive could be time and space provided for Thisinformation-retrievalsystemean problems of welfare and drug addic- tie-ins with local candidates. be a tremendous boon to speech tion; in California, the rampant unem- These problem-oriented films could, writers, copywriters, film and radio ployment in aerospace and the erosion if desired, be shown on national net- producers, and local Democratic can- of natural resources. work television, although 1 would b; didates. It's just a question of assem- J would find out not only what the more inclined 10 make local purchases bling, coding, storing. and retrieving I problems are and how the Republican within states SO that we would be pay assume something like this has and is administration has failed to solve ing for only the states we wanted to being done. because the information it them but also what solutions have reach and not for states where we can provide. literally on a moment's been presented by the Democrats, We have no chance of winning anyway. notice, will be invaluable to the cam- should also note that California, New I'd have all these films ready to yo on paign. York, Illinois, and Michigan have Re- the air by Labor Day. and chaps un My major interest in campaigns is public 111 governors, and that Penn one a week for the next five or six political communication. This involves sylvania and Ohio had Republic an you weeks, making them available to st de the use of mass media, particularly CHROLS mutil the start of 1971. committees and undidates withined television and rabo, but other media As soon as had assembled mv re- state for additional showings at their as well. When become advertising C.- search, and probably concomitantly, I convenience and expense. rector of the Humplatex on inization would engage three 01 lour of the best As soon as the candulate is nomi late in the 1968 campaign, tried to television documentary producers 10 nated, I'd begin work on a biographs at plement some IIIV theories on the use make a thirty minute blm on each the unic. Bay of him: and. perhaps, bus of media in .1 Presidential tion, with state. These Itlue should be suitable for muning mate This would 1. La the 26 1., any national polls, because we don't have a national election " later in the campaign, say from the I'd get the best political time buyer already inside everyone's brain. Con- middle of October on. available and have him chart the states sciously, WC tend to forget fairly From all these films-the state doc 11. where we wish 10 make our biggest rapidly; subconsciously, we retain in- mentaries and those on problems-five push and outline badgets and potential formation for much longer periods, minute programs and one-minute spots time buys in those states. Buying net- possibly forever. The audio/videotape also could be culled. The candidate work time in't as difficult in a Presi- banks would permit our television and would go into the campaign armed dential election, because the networks radio producers to create instant recall with the greatest assortment of tele- are, by law, forced 10 make equal time of major events and to capitalize on vision weapons any candidate for available to each of the Presidential both the emotionalism and the rational President anywhere has ever had. What candidates. The time buyer's skill can reactions that surrounded these events would this whole package cost? About best be used within key states. during the time they were taking place. $1-million-or something less than 8 There also are some more esotcric For example, no one who lived in New per cent of the total Republican tele- areas of electronic communication that York in July 1970 is likely to forget the vision time budget in 1968, around 15 I would want the Democrats to take suffocating smog that smothered the per cent of what the Democrats spent advantage of. One is instant reaction, city for a few days during the middle on television in the past election. And and the other would be the establish- of that month. Utilization of newsfilm there would be some offsetting gains: ment of videotape and radio files. I clips and commentaries would in Candidates for senator and governor would establish an "instant-reaction" stantly recall those horrendous con- might be induced to pick up part of the electronics cam, a group of television ditions and could trigger the rage and tab by acquiring the films they con- and radio recialists who could capital- frustration New Yorkers felt during sidered most useful to them in their i/c on an event virtually instantanc- those days. own races and adapting them to their ously, be it a statement, a speech, or These electronic data banks could be personal needs. a piece of news, and through electric extraordinarily valuable in preparing The key to the success of this project feeds make it available to the networks television and radio materials for the is the quality of the materials pro- and key stations throughout the coun- Presidential election-but the time to duced, as it so often is. That's why I try. Often this could be news material start assembling them is now, not after would by to get a lock on the best film offered to the stations for use on news the candidate has been nominated in producers as early as possible and put programs; in other cases, paid spots the middle of July 1972. A candidate them to work on the .0 films before produced in twenty-four hours or less who goes into the campaign armed they get so committed in other races and worked into previously purchased with this kind of backup material, and that they don't have time to work on time. the availability of instant reaction the Presidential election. This hap- No one knows when news that could facilities, possesses a big advantage pened in 1968, to Humphrey's detri- affect the ontcome of the election will over the candidate who doesn't, and ment. break, or even when an opponent will this is the kind of thing the party ap- Nixon made much better use of radio commit a gaffe that could be capi- paratus can be doing prior 10 the elec- in 1968 than Humphrey did. For 1972, talized on. Under conventional systems tion. By Labor Day 1972 the operation a series of low-key, factual five-minute of producing television and radio spots, should be organized and ready to go, radio programs on important issues it takes days, sometimes weeks, to the material assembled, the technolo- can be prepared early, utilizing the best turn out reaction spots. Under the sys- gists in place, the research completed, speech writers in the Democratic tem I envision, these could be done in the techniques perfected. stable, and go on the air during the hours. What it takes is an alert elec- This whole operation obviously re- summer. The cost and the im- tronics team, standing by twenty-four quires planning, direction, and financ- pact Card be high. hours a day, ready to act on literally a ing. The last may be the toughest, but I I'd also make use of the losing Demo- moment's notice. The problem here think it's not a question of whether cratic contenders in films, perhaps a really is not SO much one of imple- the*Democratic Party can afford to do series of five-minute programs not 1111- mentation. but of proper planning and it but whether the party can afford not like the one made with Humphrey and having the right people ready to move to do it. And, in the long run, I don't Ted Kennedy in 1968. These would not when they must. 1 am convinced that think the program I have outlined be used nationally but shown in the the cost of such an operation would be would cost any more than the haphaz- states where the losing candidate is far less than the value we world realize and media programs both parties have particularly popular. For example, if from it. had in the past; intelligent reallocation Scuator Jackson doesn't make il, a hve- For years candidates have main- of resources would provide maximum minute film of him and the Democratic tained newspaper clip bles; sophisti- value for every dollar- something ne nominee discussing the problems of the cated one are beginning to use com- did not receive in past elections. state of Washington should have lavors puter retrieval systems similar to the In any event, one aspect of the can able impact in that state The same one mentioned earlier But now it is paign has worked out will. Former would be true with Hareld 110. has in time for candidates, at least for Presi- Attorney General Telm Mile bell will low., Buch Bayh 111 Indiana, Renn. Jv dents, to estable data banks of video- 11111 Nixon's campaign again. Anyone in Massan busetts. Georg Govern in and andiotape -1101 necessarily or CV. who can manage NIXON from a Infreen- the Dakotas, Humpluev in Minn sola clusively of their opponents, but also point lead to J seven nths .1 point Muslie in Now England, No of new events. These will be used for tory in seven weeks is 100 good 100 costly, and potentially metal. revall, to capitalize on the information friend to lose. SH/APRH 1, 1922 27 March 30, 1972 MEMORANDUM FOR: BOB MARIK FROM: GORDON STRACHAN You may have noticed in the April Saturday Review that Joseph Napolitan has written a long article entitled "Yes, the Democrats Can Beat Richard Nixon". It makes fascinating reading because he discusses many of the strategy points that we have considered but only sometimes acted upon. I have attached a copy of the article so that you can read it at your convenience if you missed it. Attachment Yes, the Democrats Can Beat Richard Nixon BY JOSEPH NAPOLITAN What it will take, says this campaign strategist, is some negative thinking, imaginative use of polls and media, and a running start. I start by assuming that Richard Nixon must run on his record, or be forced to can be defeated in 1972. There are some run on his record if he tries to seek an- elections that cannot be won-even on other avenue. The powers of the Presi- a Presidential level. I'd put the 1964 dency are awesome, the resources of Johnson victory over Goldwater in this the President are unmatchable by the category: I don't see any way that Gold- party out of office, and the staff and water could have beaten Johnson that services provided by the federal gov- year. But I do think Nixon can be taken ernnient are far too rich for the out in 1972-that's not 10 say he will bc, party to match, particularly if the out only that he can be. party still is trying to pay off its 1968 Right now, of course, the Democrats debts. are preo: upied with the internal prob- But there is one big disadvantage to Icm of sele sting a candidate, but 1 hope, running as the incumbent: You must and indeed I urge, that at least the lead- accept responsibility for what has hap- crs of the party concern themselves pened to the country in the four years with the more distant but also more of your stewardship. state crucial matter of winning the general I'd begin my campaign planning with election once the candidate has been polls. Starting immediately, I would nominated. I say this now because what try 10 make arrangements with the Hearn ling happens between the present time and leading political polling firms, Demo- the Democratic nominating convention cratic state committees, and Demo- in July will have incalculable impact on cratic candidates for statewide and the outcome of the election. The status Congressional offices 10 include a brief of the war in Vietnam and the economy series of questions in all their polls of the country are the two major vari- about the Presidential election. The ables, and my crystal ball is murkier polling firms might have to get the per- than most people's, so 1 woukhn't even mission of their political clients to in- hazard a guess about how those impor- clude the questions, but this really tant factors will have developed by No. shouldn't be a problem. If I were run- vember 1972. But if I were to lav out a ning a statewide campaign for a Demo- program 10 defeat Nixon, I would start cratic candidate in 1972, I'd certainly now, and this is what I would do. want a pretty clear look at the Presi- First I would plan a negative cam- dential contest anyway. Even if it be- paign. That is. the thrust of the effort came necessary to pay the polling firms would be aimed at influence ing people to a few hundred dollars for adding the vote against Nixon rather than for DIV questions, and I don't think We would andidate. whoever be might be. Any have 10, it still would be worth it. incombent President in turbalent times There are certain kinds of questions I'd blue 10 fuded inall polls, start- Poblic consultant hoseph Napohtan was ing immediately, with exat the the same adverti mg director for the Humplues wording 111 each poll. and presented to campaig 111 10.00 This anticle is adapted from his book The 1.1 409 Game and demographic CLOSS sections as simi- How 10 Wis 11, to be public had the month far as possible in each state. First 1 by Doubleday Copyrn PR In to wh would 1141 the candidates and and the Napolitan respondent il be had heard of each and "IfI had my druthers, I'd much rather place emphasis (i.c. money) in states where I hada better chance of winning." The states WASH. ME Humphrey MINN carried MICH. MASS. N.Y. in 1968 R.1. PA. CONN. W VMD. VA. HAWAII TEX. California i. probably the key to a Democratic victory in 1972. The states Humphrey CALIF ILL. O. = carried in 1968 N.J. The states - Humphrey CALIF ILL. = carried in 1968 N.J. The states Humphrey CALIF O. carried = in 1963 But the Democrats could also win without carrying California. N.J. 1 The states Humpbrey 1 III O. MO. ALASKA care 4 in 1968 23 1he thrust of the effort would be aimed at getting people to vote against Nixon rather than for my candidate." whether he regarded them favorably in their childhood by television. In the states Nixon carried (Californi: or unfavorably or had no opinion. Next 1972, jously, the eighteen- through Illinois, Ohio: or California, 1111: I would ask him what he felt were the twenty-year olds should be included, New Jersey; or California, Ohio, No major accomplislments and failures of and I'd put them in a separate cate- Jersey), he can accumulate the 270 the Nixon administration. Then I would gory, to measure what impact, if any, toral votes needed to win, regardlesse: have him select who he thought would they will have in the Presidential elec- what Nixon and any third- or feurth make the best Democratic candidate. tion. The breakdowns for income, edu- party candidate may do. I don't see Finally I would have him choose be- cation, and other factors also should be this as an impossible task. tween Nixon and several of the more standardized. The keystone state is California prominent Democratic contenders. I wouldn't advocate any national That's the battleground for 1972 Obviously, this wouldn't be a survey polls, because we don't have a national Gainer of 5 electoral votes-boomin in depth, but it would give the Demo- election; we have a series of state elec- it to 45 while New York drops back cratic National Committee, which tions, and there are many states that 41-California is the prize that could bears the ultimate responsibility for the Democratic Party need not poll in decide the election. A Democrat could organizing the Presidential campaign, 1972. win without California by carrying a constant and standardized flow of in- We tried to de some selective polling Humphrey's 1968 states plus, say, II..- formation from the various states. The in 1968, but by the time we got going- nois, Ohio, New Jersey, Missouri, and DNC can feed this information to a after Labor Day-it was too late to Alaska, but it would be more difficult computer and get figures and compari- achieve maximum cffe liveness. We Of the states that Humphrey los: sons, broken down regionally and de- were in the awkward position of being 1968, I would say New Jersey, Missou. mographically (by age, for example, or forced 10 produce our media materials and Alaska will be the easiest to swi. by race, sex, income, education, reli- before the pull results were in hand. into the Democratic column in 1972 gion, and so forth). And all for free, or But if the Democratic National Com- closely followed by Delaware. Calife: practically nothing mittee follows the outline I've pre- nia, Illinois, Ohio, and Wisconsin W; I can readily und stand Presidential sented, or something similar, it will be tougher-much tougher, but wor: candidates' reluctance to share their have the best set of polls ever produced fighting for. private poll information, but if they for a Presidential candidate. With the objectives clearly defined would all agree to provide the national Another project I'd get started on so early in the game, this is the committee with this kind of informa- early would be the selection of target to begin tooling up in the target si.. tion, with 11:- understanding that all states. We wasted a lot of money in -for whoever the Democratic can the candidates for the nomination 1968 because of poor advance planning; date may be. Special television P. would have access to it, they'd all bene- there's no excuse for allowing this to grams can be developed for the fit, and so would the committee. happen again in 1972. states. Registration drives should it. Another thing I'd do now is line up Picking the target states is casy. In gin at once in Democratic stronghe's half a dozen good polling firms, con- 1968 Nivon won thirty-two states with in these states, among blacks centrate on the states that need to be 301 electoral votes, Humphrey won young people and the poor. The polled, and assign them some specific thirteen and the District of Columbia aren't hard to identify, but unless 1): states and dates. For example, I'd want with 191, and Wallace won five with 46. are registered they won't do the Dem a full-scale poll in the field about a The clear and obvious Democratic tar- cratic Party any good in November. week after the Democratic nominee is gets for 1972 are the thirteen states I may give the impression here the selected, probably another one the first Humphrey won in 1968-Connecticut, I am writing off certain states. and : week in September, and a third about Hawaii, Maine, Maryland, Massachu- am. There are at least a dozen the second week of October. I wouldn't setts, Michigan, Minnesota, New York, I'm willing forconcede immediately assign more than three or four polls Pennsylvania, Rhode Island, Texas, avoid spending money in at all, to any one polling firm, because none of Washington, and West Virginia-plus less that money raised in the state: the firms I know of can handle it 101 the states Nixon won that the Demo be spent there. This may be a co.... of states simultaneously and rurn out crats have a reasonable chance 10 carry blooded position not calculated to high quality work on time. The ques- in 1972. This is the critical list, and on triends among state and tionnaire should be prepared at the it I would place, of impor- mitteemen and -women. but. to tell 1: DNC and the aplics be selected tance, California, Illinois, Ohio, New truth, I'd rather will the election 1:. by someone appointed to supervise Jersey, Missouri, Wisconsin, Delaware, make friends. (It's amazing 1.... polling operations for the DNC so that and Alasha. Those eight states de- friendly everyone gets to be all. the pulls world be compatible and livered 137 electoral votes to Nixon in you've won.) easily matched. Pollin. hums use vari- 1958; today. because of census reappor- There states that Nivorce: ons age breakdowns, Mv Inm happens from. they're worth 140. The states ried III 1968 that .1 Democrat CORD touse these: twentyone throug thirty, Nixon carried 111 1968 now total 305 ablv could win in 1972 other than is thirty one through forty, one electoral votes instead of 301; Hum- eight alreads have listed but none I'll through sixty, over sixty. We make :1 phrev's states drop from 191 to ISS: which see the Democrats with ten year breakdown between twenty- Wallace's from to to 45. strong chance. Nevada, New Mexico, one and lorn, because those under 11 the Democratic candidate can North Carolina, Kentucky, Tenn thirty really prew up on television, CALLY the states Humphies pursibly but il had niv druth 1% Fill those over think weren't as millin need carried 111 PAS. plus as lew the three of much rather place emphasis a.e. the operation should be ready, the research completed, the techniques perfected." money) in states where I had a better a fair amount of success. But the short- both Presidential and regional candi chance of winning than I do in these age of time and funds caused us to fall dates. Wherever and whenever pog places. And I wouldn't bother with the short of our goal. We have the time sible, attractive local candidates shoul Wallace states at all. It's conceivable a now, and I expect there will be enough be included in the film. hawkish Democrat such as Senator money around to finance an adequate By the late spring or carly summer Jackson might pull off one or two if he campaign-not as much as the Repub- of 1972 I would have a package of half- wins the nomination, but 1 wouldn't bet licans will have, but enough to cover hour documentaries for use in the on it. And who knows at this point the necessities if it is spent properly. major battleground states, specifically whether there will be a third-party can I would try some new approaches to relating to their problems, revealing didate (Wallace) or maybe even a the use of media in the 1972 election, Republican failures and outlining Dem- fourth-party nominee (Gene McCarthy some of which can be initiated before ocratic programs. Remember one or John Lindsay). But, for planning we even know who the Democratic can- thing: We should never underestimate purposes at this stage, it really doesn't didate will be. In fact, there is no rea- the intelligence of the American voter make much difference, because there is son why the candidates could not be in- or overestimate the amount of informa- a minimum number of electoral votes formed what is being done (notice I tion at his disposal. We should be giv- required to win-270-and efforts said "informed," not "consulted"; you ing him solid chunks of anti-Nixon in- should be directed at carrying enough don't produce good media by commit- formation preparatory to presenting states to accumulate that number of tee in consultation) on their behalf. our own constructive proposals. votes. Presumably, the eventual candidate While I was producing these state If this is going to be a negative cam- might want 10 scrub everything, but I documentaries, I also would be work- paign-and I don't see how it can be doubt it if the material I envision is ing on some problem (or, if you prefer, any other kind unless Nixon is not the produced the way it should be; and issues) documentaries on the major candidate-then the DNC computer even if he doesn't want to use it, it will problems facing the country: lack of should be put to use right away. I'd be. be prepared in such a way that Demo- cratic candidates for Senate, the House, job opportunities, drug addiction, edu- gin feeding it every public statement Richard Nixon has made since he be. and statehouses will be able to make cation, pollution and conservation, edu- came a Congressman, properly coded use of it. cation, welfare, and poverty. Again. and categorized. I'd also add the state- Suppose I had carte blanche to or- these would be definitive studies that ments of Spiro Agnew and any other ganize and implement media planning would document Republican failures Republicans who might be targets of and structure for the 1972 Presidential and present Democratic programs, and one sort or another in 1972-for exam- election: What would I do? they'd work for whoever the nominee plc, Republican National Chairman First I would take the seven big might be. I can't see that there would Robert Dole. Then when I (i.e., the states I feel are essential to win in 1972 be sharp differences among Humphrey, DNC, any of the Presidential candi- -California, New York, Pennsylvania, Muskie, McGovern, Kennedy, or Jack- dates, eventually the Presidential can- Illinois, Ohio, Michigan, and Texas- son programs on drugs or poverty or didate and his running mate, or any and get some tough research done on protection of natural resources or edu- other prominent Democratic speech- how the Nixon administration has cation. makers) wanted to demonstrate the in- failed to solve the problems in those The basic footage could be filmed in consistencies of Nixon's actions with states. I would deal in hard specifies, the spring and early summer; after the his words, 1 could just punch the right with problems directly related to the candidate is nominated, he can be buttons on my computer, and it would individual states. In New York, for worked into cacl of the films, and there print out the material I needed example, this could include the massive could be time and space provided for Thisinformation-retrievalsystemean problems of welfare and drug addic- tie-ins with local candidates. be a tremendous boon to speech tion; in California, the rampant unem- These problem-oriented films could, writers, copywriters, film and radio playment in aerospace and the erosion if desired, be shown on national net producers, and local Democratic can- of natural resources. work television, although I would be didates. It's just a question of assem- 1 would find out not only what the more inclined to make local purchases bling, coding. storing, and retrieving. I problems are and how the Republican within states SO that we would be pay assume something like this has and is administration has failed to solve ing for only the states we wanted too being done. because the information it them but also what solutions have reach and not for states where are can provide, literally on a moment's been presented by the Democrats. Well have no chance of winning anyway, notice, will be invaluable to the cam- should also note that California, New I'd have all these films ready to 10 00 paign. York, Illinois, and Michigan have Re- the air by Labor Dav, and perhaps 11111 My major interest in campaigns is public 111 governors, and that Penn one a week for the next five or six political communication, This involves sylvania and Ohio had Republic ROV weeks, making them available to state the use of mass media, particularly CHROLS until the start of 1971. committees and candidates within television and radio, but other media As soon as I had assembled my re- state for additional showings at their its well. When became advertising ⑆ search, and probably com omitantly, I convenience and expense, rector of the Humplues on inization would engage three 01 lout of the best As soon as the candidate is nomi late in the 1968 sampaign, tried to 1111 television documentary producers 10 nated, I'd begin worl. on a biopraphi al plement some 10V theories 00 the use make .1 think minute him on C.K. do 11111 dary of him. and, perhaps, his of media a Pres idential tien, with state. These titus should be suitable for muning mate. This would be for use 26 SIGNAPHI 1011 any national polls, because we don't have a national election " later in the campaign, say from the I'd get the best political time buyer already inside everyone's brain. Con- middle of October on. available and have him chart the states sciously, we tend to forget fairly From all these films- the state do 11 where we wish to make our biggest rapidly; subconsciously, we retain in. mentaries and those on problems-five- push and outline badgets and potential formation for much longer periods, minute programs and one-minute spots time buys in those states. Buying net- possibly forever. The audio/videotape also could be culled. The candidate work time inn't as difficult in a Presi- banks would permit our television and would go into the compaign armed dential election, because the networks radio producers to create instant recall with the greatest assortment of tele- are, by law, forced to make equal time of major events and to capitalize on vision weapons any candidate for available to each of the Presidential both the emotionalism and the rational President anywhere has ever had. What candidates. The time buyer's skill can reactions that surrounded these events would this whole package cost? About best be used within key states. during the time they were taking place. $1-million-or something less than 8 There also are some more esoteric For example, no one who lived in New per cent of the total Republican tele- areas of electronic communication that York in July 1970 is likely to forget the vision time budget in 1968, around 15 I would want the Democrats to take suffocating smog that smothered the per cent of what the Democrats spent advantage of. One is instant reaction, city for a few days during the middle on television in the past election. And and the other would be the establish- of that month. Utilization of newsfilm there would be some offsetting gains: ment of videotape and radio files. I clips and commentaries would in Candidates for senator and governor would establish an "instant-reaction" stantly recall those horrendous con- might be induced to pick up part of the electronics cain, a group of television ditions and could trigger the rage and tab by acquiring the films they con- and radio cialists who could capital- Irustration New Yorkers felt during sidered most useful to them in their ize on an event virtually instantanc- those days. own races and adapting them to their ously, be it a statement, a speech, or These electronic data banks could be personal needs. a piece of news, and through electric extraordinarily valuable in preparing The key to the success of this project feeds make it available to the networks television and radio materials for the is the quality of the materials pro- and key stations throughout the coun- Presidential election-but the time to duced, as it so often is. That's why I try. Often this could be news material start assembling them is now, not after would try to get a lock on the best film offered to the stations for use on news the candidate has been nominated in producers as early as possible and put programs; in other cases, paid spots the middle of July 1972. A candidate them to work on the e films before produced in twenty-four hours or less who goes into the campaign armed they get so committed in other races and worked into previously purchased with this kind of backup material, and that they don't have time to work on time. the availability of instant reaction the Presidential election. This hap- No one knows when news that could facilities, possesses a big advantage pened in 1968, to Humphrey's detri- affect the outcome of the election will over the candidate who doesn't, and ment. break, or even when an opponent will this is the kind of thing the party ap. Nixon made much better use of radio commit a gaffe that could be capi- paratus can be doing prior to the elec- in 1968 than Humphrey did. For 1972, talized on. Under onventional systems tion. By Labor Day 1972 the operation a series of low-key, factual five-minute of producing television and radio spots, should be organized and ready to C.O, radio programs on important issues it takes days, sometimes weeks, 10 the material assembled, the technolo- can be prepared early, utilizing the best turn out reaction spots. Under the sys- gists in place, the research completed, speech writers in the Democratic tem I envision, these could be done in the techniques perfected. stable, and go on the air during the hours, What it takes is an alert elec- This whole operation obviously re. summer. The cost IS low. and the im- tronics team, standing by twenty-four quires planning, direction, and financ- pact Card be high. hours a day, ready to act on literally a ing. The last may be the toughest, but I I'd also make use of the losing Demo- moment's notice. The problem here think it's not a question of whether cratic contenders in films. perhaps a really is not SO much one of imple- the>Democratic Party can afford to do series of five-minute programs not 1111- mentation, but of proper planning and it but whether the party can afford not like the one made with Humpbrey and having the right people ready to move to do it. And, in the long run, 1 don't Ted Kennedy in 1908. These would not when they must I am convinced that think the program 1 have outlined be used nationally but shown in the the cost of such in operation would be would cost any more than the haphaz- states where the losing candidate is far less than the value we would realize and media programs both parties have particularly popular, For example if from it. had in the past: intelligent reallocation Senator ksou doesn't make it, a hve For years candidates have main- of resources would provide maximum minute film of him and the Democratic tained newspaper clip bles; sophisti- value for every dollar-- something we nominee discussing the problems of the cated ones are beginning to use com- did not receive in past elections state of Washington should have Lavor- puter retrie systems similar to the In any event, one aspect of the can able impact in that state The same one inentioned carlier But now it is paign has worked out well, Former would be true with Hareld the has in Jime tot candidates, at least for Presi- Attorney General Tohn Mitchell will lowa, Birth Bash 111 Indiana Kenned dents, restable indata banks of video- 11111 Nixon's compaign again, Anyone in Massa. buselfs, George Govern in and auditape that necessarily or ('\. who can manage NIXON hom :1 filleen the Dakotas, Humplarev in Minna sola clisively of their opponents, but also point lead to a seven (enth of a point Fdunand Must is in New England, No it Hells events, These (all be used for victory in seven weeks is 100 good 100 costly, and potentially insclud. recall, to capitalize 0111 the information friend to lose. 1, VV2 27 Administratively Confidential March 28, 1972 MEMORANDUM FOR: FRED MALEK FROM: GORDON STRACHAN SUBJECT: Campaign Leaks You may have noticed in the "Periscope" section of Newsweek that the campaign's sessions at the Hay Adams are now common knowledge. Magruder, naturally, is anxious to find out who leaked the information. He suspects Chotiner, but since you are the resident leak expert, you may have to get involved. GS:Im Administratively Confidential March 16, 1972 MEMORANDUM FOR: FRED MALEK FROM: GORDON STRACHAN SUBJECT: Campus Polls As you know, Ken Rietz has conducted several campus mock elections in New Hampshire and Florida. The President has received good publicity from two in New Hampshire and excellent publicity from the multiple college mock election in Florida. Of course, many candidates will be attempting to conduct these mock elections on campusses or in campus communities in the months to come. I think Ken Rietz' system is quite good when concentrated in a particular area. Now we have had a request for particular target polls. In the March 11th news summary there was a note about the obviously McGovern program mock election in Hanover, the home of Dartmouth. In these university oriented communities there is a significant danger that other candidates could arrange mock elections to defeat the President. The matter of particular concern are the several university oriented communities in California. Ken Rietz currently has several different activities under way in California and the California primary is three months away, however, it would probably be advantageous for you and Rietz to give serious thought to methods by which the President's victory in California mock elections could be assured. Fred, carbons of this memorandum have not been sent to Rietz and Magruder because you should probably take a personal interest in Rietz' performance in this particular area. Should you need any background about Rietz' activities in previous mock election contexts, please do not hesitate to call. FU 2 weeks GS:1m attat MEMORANDUM THE WHITE HOUSE WASHINGTON March 14, 1972 MEMORANDUM FOR: H.R. HALDEMAN FROM: BRUCE KEHRLI BAK SUBJECT: Campus Polls The March 11 News Summary contained the following note: -- In Hanover, home of Dartmouth, McGovern won 79% of the vote, compared with Muskie's 20%; and in Dur- ham (U. of N. H.), McGovern outpolled Muskie 69-27%. RN got 44% in Hanover and 57% in Durham, compared to McCloskey's 52% and 37% respectively. -- Referring to the poll figures, it was noted that this shows a danger that must be confronted in University-oriented communities, of which there are a number in California. It was suggested that greater effort should probably be put forth in these areas because the figures indicate a Republican liberal defection and against a Democrat in a general election, it would be much worse. Gordon Strachan will follow up with the appropriate people at the Committee and submit a report on actions taken. CC: H.R. Haldeman Alexander P. Butterfield Chuck Colson Gordon Strachan March 2, 1972 MEMORANDUM FOR: BOB MARIK FROM: GORDON STRACHAN SUBJECT: Presidential Primary New Mexico - Attached are some materials from the Secretary of State of New Mexico that you might find of interest. Michigan -- Also attached is a copy of the Michigan Secretary of State's letter of February 28th to the President regarding the Presidential preference primary in Michigan. You will notice that the requested affidavit must be filed with the Secretary of State no later than 4 p.m. March 17th, 1972. As with previous Presidential preference primary requests, the original of this letter is held by Noble Melencamp. However, he and I expect direction from you with enough lead time to have the necessary materials handled correctly. Copies of all these materials are, as a matter of course, sent to Harry Dent also. cc: Noble Melencamp Harry Dent GS:lm March 2, 1972 MEMORANDUM FOR: BOB MARIK FROM: GORDON STRACHAN SUBJECT: Presidential Primary New Mexico -- Attached are some materials from the Secretary of State of New Mexico that you might find of interest. Michigan -- Also attached is a copy of the Michigan Secretary of State's letter of February 28th to the President regarding the Presidential preference primary in Michigan. You will notice that the requested affidavit must be filed with the Secretary of State no later than 4 p.m. March 17th, 1972. As with previous Presidential preference primary requests, the original of this letter is held by Noble Melencamp. However, he and I expect direction from you with enough lead time to have the necessary materials handled correctly. Copies of all these materials are, as a matter of course, sent to Harry Dent also. CC: Noble Melencamp Harry Dent GS:1m State of New Mexico Office of the Secretary of State Betty Furina Ruben Micra ecretary of State Santa Dr. New Mexico 87501 Assistant February 28, 1972 The Honorable Richard M. Nixon United States President The White House Washington, D. C. Dear Mr. President: Under separate cover, I am mailing you a copy of the 1968 and 1970 New Mexico Election Returns. In the event that you do not have a copy of these in your files, I thought perhaps they would be of value to you, as a Presidential candidate in the June 6th Primary Election, State 06 New Mexico. If I can be of further assistance to you, please do not hesitate to call upon me. Sincerely, BETTY KReecy FIORIZA Frorina Secretary of State BF: prm Office at the Secretary of State letty Morina Ruben Micra cretary of State Santa De. Acm cliexico 87501 Assistant February 28, 1972 The Honorable Richard M. Nixon United States President The White House Washington, D. C. Dear Mr. President: This office is receiving numerous inquiries as to which states will be carrying your name on their Presidential Primary Ballot. We would appreciate receiving this information at your earliest convenience. If we can be of any assistance to you, please feel free to call upon us. Sincerely, Apelly Febrica BETTY FIORINA Secretary of State BF:prm THE WHITE HOUSE Washington Gordon Date 3/2/72 1 TO: Originals to Harry Dent Noble Melencamp THE WHITE HOUSE Washington Date 8/2/72 TO: gordon Stachan Copies for Dont and Committer for . . " 1/ are attached Noble Melencamp Michigan STATE OF OF Department of State Lansing, Michigan 48918 of RICHARD H. AUSTIN Secretary of State February 28, 1972 The President of the United States The White House Washington, D. C. Mr. President: The Michigan Legislature recently enacted a bill providing for a presidential preference primary to be held in this state on May 16, 1972, (Act 60, Public Acts of 1972). One of the provisions of this bill requires that I, as Secretary of State, prepare a list containing the names of individuals generally advocated by the national news media to be potential presidential candidates. This list must be issued by March 3, 1972. A candidate whose name has been placed on the list and who desires to have his name printed on the ballot in Michigan must provide the Secretary of State with an affidavit indicating his party preference and his willingness to have his name printed on the ballot. This affidavit must be filed with the Secretary of State no later than 4 p.m. (EST) March 17, 1972, The name of no candidate will be printed on our ballots unless the affidavit signed by him is received by that date. If an affidavit is filed, the name will appear on the ballot unless a withdrawal is filed with the Secretary of State no later than 4 p.m. (EST) March 17, 1972. At present I am preparing the required list. It is my plan to include your name on this list. This letter is an indication of my intention to do so, thereby affording you a few extra days in which to file the needed affidavit if you wish to appear on the preferential ballot. Please do not date any such reply prior to March 3. I have enclosed a copy of Act 60 for your information. Sincerely, RICHARD 11. AUSTIN SECRETARY OF STATE RHA/bat Enclosure STATE OF MICHIGAN 76TH LEGISLATURE REGULAR SESSION OF 1972 Introduced by Reps. Damman and Defebaugh Reps. Bradley, Brodhead, Thomas H. Brown, Cramton, Del Rio, Dively, Guastello, Kildee, Mahalak, Mahoney, Mastin, Mro- zowski, Smart, Smit, Roy Smith, Warner and Davis named as co-sponsors Enrolled House Bill No. 4901 AN ACT to amend sections 608 and 744 of Act No. 116 of the Public Acts of 1954, entitled "An act to reorganize, consolidate and add to the election laws; to provide for election officials and prescribe their powers and duties; to provide for the nomination and election of candidates for public office; to provide for the resignation, removal and recall of certain public officers; to provide for the filling of vacancies in public office; to provide for and regulate primaries and elections; to provide for the purity of elections; to guard against the abuse of the elective franchise; to define violations of this act; to prescribe the penalties therefor; and to repeal certain acts and all other acts inconsistent herewith," being sections 168.608 and 168.744 of the Compiled Laws of 1948; to add sections 562a, 613 to 620, 623a, 624b, 624c, 624d and 624e; and to repeal certain acts and parts of acts. The People of the State of Michigan enact: Section 1. Sections 60S and 744 of Act No. 116 of the Public Acts of 1954, being sections 168.608 and 168.744 of the Compiled Laws of 1948, are amended and sections 562a, 613 to 620, 623a, 624b, 624c, 624d and 624e are added to read as follows: Sec. 562a. In each presidential election year, the delegate ballot shall state that the delegate is uncommitted or shall list the name of the candidate for president of the United States for whom the delegate stated a commitment on his nominating petition pursuant to section 624b. A write-in candidate who is elected pursuant to this act shall be designated as uncommitted. Notwithstand- ing the provisions of section 626, the names of the candidates for delegates shall be printed on the same ballot and under the same party heading as the candi- dates for president of that party are printed. Any ballot on which votes are cast under more than 1 party heading is void. Sec. 60S. The board of primary election inspectors shall certify to the county clerk the names of the electors so elected as delegates, naming the political party upon whose ballot such electors were elected and in presidential (67) election years, the preferences for president or uncommitted status indicated on pre the delegate ballot pursuant to section 562a. The county clerk shall record the ind names of the delegates so elected in a book to be kept for that purpose and 19 shall file the book among the records of his office, and no later than 7 days T following the primary election, shall notify each delegate so elected of his election as delegate, and shall certify to the chairman of the committee of each & political party of the county the delegates elected by such political party as C delegates to the county conventions, and in presidential election years, the preferences for president or uncommitted status indicated on the delegate ballot pursuant to section 562a. Sec. 613. On the third Tuesday in May, in each presidential election year, a statewide presidential primary election shall be conducted in accordance with this act for each political party that received greater than 5% of the total vote cast nationwide in the last presidential clection. In each presidential election year, beginning in 1972, delegates to county conventions shall be elected at the presidential primary election and shall serve until a successor is elected and qualified. Sec. 614. (1) By 4 p.m. of the first Friday in March in each presidential election year, the secretary of state shall issue a list of the individuals generally advocated by the national news media to be potential presidential candidates for each party's nomination by the political parties for which a presidential pri- mary election will be held pursuant to section 613. (2) By 4 p.m. of the Tuesday following the first Friday in March in each presidential election year, the state central committee of each political party for which a presidential primary election will be held pursuant to section 613 shall file with the secretary of state a list of individuals whom they consider to be potential presidential candidates for their party. (3) Forthwith after the issuance of his list and then again after receipt of any names from the various state central committees, the secretary of state shall notify each potential presidential candidate so listed of the provisions of this act relating to the presidential primary election. Sec. 615. (1) The secretary of state shall cause to be printed on the ballots for the presidential primary under the appropriate political party the name of each presidential candidate who has provided the secretary of state with an affidavit indicating his party preference and willingness to have his name printed on the ballot no later than 4 p.m. of the third Friday in March in each presidential election year. A presidential candidate may withdraw his name from the ballot by notifying the secretary of state no later than 4 p.m. of the third Friday in March in each presidential year. The names of the presidential candidates shall be rotated on the ballot. The ballot shall contain a space for the elector to vote "uncommitted". (2) An individual who is not listed as a potential presidential candidate in accordance with section 614 shall have his name printed on the ballot and for the purposes of this act, shall be considered in the same manner as all presidential candidates listed, upon presentation to the secretary of state, no later than 1 p.m. of the third Friday in March, nominating petitions for that individual along with an affidavit signed by the individual indicating his party preference and willingness to have his name printed on the ballot. The nominating petitions shall contain the valid signatures of registered qualified electors whose number is at least equal to ½ of 1% of the total vote cast in the state at the previous 1 on presidential election for the presidential candidate of the political party of the the individual. Signatures shall be obtained starting on January 1 except that in and 1972, signatures shall be obtained starting on the effective date of this section. Lays The petitions shall conform to the requirements of this act. his Sec. 616. The secretary of state shall certify the statewide and congressional ach district results of the presidential primary to the chairman of the state central as committee of each participating political party. the Sec. 617. (1) In presidential election years the county convention before (ate the national convention shall be held before the time set for holding the state convention of its political party but no earlier than 7 days following the presi- car, dential primary election. The county conventions of the same political party with shall be held on the same day and time. The time and place shall be fixed by rote the state central committee of its political party. In all counties having, or which tion may hereafter have, 2 or more congressional districts or parts of congressional the districts within the boundaries of the county, such congressional districts, or a and part of any congressional district within the counties, each shall be considered a county within the provisions of this section for the holding of the county tial conventions provided for in this section, which shall be in lieu of the county ally convention. ites (2) The delegates to the county conventions of each political party who are pri- elected at the presidential primary election shall convene in a county conven- tion. The county convention shall elect delegates and alternates to a state con- ach vention from among candidates who have first designated openly to the county arty convention the presidential candidate for whom they are committed to vote or 613 that they are uncommitted. Delegates and alternates to the state convention be shall be elected through procedures established by the state central committees of the respective political parties participating in the presidential primary. The of allotment of state delegates to counties or districts considered a county under hall section 592 shall be made to insure, as near as is practicable, equal apportionment act based upon the total state vote for the secretary of state candidate of the respective party cast in the last general election. Political parties not participating lots in the presidential primary shall clect their delegates and alternates as provided of in section 611. an Sec. 618. The allocation of all delegates and alternates to a national con- une ach vention shall be made by the state central committee of each party in accord- ance with the provisions of this act and shall be certified to the secretary of me the state at least 10 days before the holding of the state convention of this political tial party. A minimum of 3/4 of the state's delegates shall be allocated to congres- the sional districts and at least 2 delegates shall be allocated to each district. All delegates shall be registered electors of this state. Delegates elected from in congressional districts shall be registered electors of those districts. All national the convention delegates shall be chosen according to procedures and any other tial qualifications, as long as they are not inconsistent with those in this act, as 4 may be established by the state central committee of that political party. Such ong procedures and qualifications may include, but are not necessarily limited to, and provisions to insure representation of minority groups, young persons and ons women and persons 65 years old or older in reasonable relation to their pres- ber ence in the population and to guarantee that discrimination on the basis of us race, creed, color, sex, age, national origin or economic status does not occur. Sec. 619. (1) The state convention shall be held at least 10 days before the holding of the national convention of its political party. Before the state convention and at a time and place designated by the state central committee, the delegates elected by the respective county conventions shall convene in caucus in congressional districts and the delegates of each congressional district shall elect the number of national convention delegates and alternates that are allocated for that district under section 618 from among candidates who have first designated openly to the caucus the presidential candidate for whom they are committed to vote or that they are uncommitted. The congressional district caucuses shall report to the state convention the names of the delegates elected. (2) The state convention shall convene and shall elect the balance of the delegates to the national convention of its political party to which it is entitled under the call of the national convention as delegates at large. The delegates shall be elected from among candidates who have first designated openly to the state convention the presidential candidate for whom they are committed to vote or that they are uncommitted. (3) National convention delegates elected pursuant to this act shall be elected on a basis that insures that the proportion of the total national conven- tion delegation that is uncommitted or is committed to each presidential candi- date equals, as near as is practicable, the proportion of the statewide popular vote that was cast as uncommitted or for each respective presidential candidate of the particular political party's total statewide popular vote. The determina- tion of these proportions shall only include the votes cast as uncommitted, or for a particular presidential candidate, if the total statewide vote cast as uncommitted, or for that particular presidential candidate, equals at least 5% of the total statewide vote cast for all presidential candidates or as uncommit- ted for that political party. (4) Delegates and alternates to the national convention chosen by the respective congressional districts and reported to the state convention and national convention delegates elected at large at the state convention shall be certified as the state delegation of the political party to its national convention by the chairman and secretary of the state convention. All the national con- vention delegates shall be bound to vote for the presidential candidate for whom they designated commitment, if any, when they were elected as national delegates, until the end of the second ballot at the national convention, until released from that commitment by the withdrawal of that presidential candi- date from contention for that party's nomination or by written release of that presidential candidate to the chairman of the national convention whichever is earliest. (5) If a vacancy occurs in the elected delegation, it shall be filled by an alternate selected by the caucus for the candidate to whom the original dele- gate was committed, and the alternate shall be required to meet the same qualifications of the delegate being replaced. (6) A person who is a delegate to a state or county convention of his political party only by virtue of being a member of the state legislature in such capacity shall not participate directly in the process of selecting delegates to his political party's national convention. Neither this provision nor any other provision of law shall be understood to restrict the opportunity of any registered elector in the state, including all public officials, to be elected as a :e delegate to any county, district, state or national convention of his political te party. Sec. 620. All rules, procedures, allocation of national delegates, additional qualifications for delegates and delegations of authority, by any state central committee under the provision of this act relating to presidential primary te elections, shall be filed with the secretary of state no later than December 31 e of the year preceding the presidential election except that in 1972, such rules, y procedures, allocation of national delegates, additional qualifications for dele- et gates or delegations of authority shall be filed with the secretary of state no d. later than the second Friday of March. If the state central committee of any e political party, for which a presidential primary is to be held under section 613, ed fails to file any rules, procedures, allocation of national delegates, additional es qualifications for delegates and delegations of authority necessary for the to appropriate implementation of this act relating to presidential primary elec- tions, the secretary of state forthwith shall issue them to the extent necessary. The secretary of state shall insure that all such rules, procedures, allocation of national convention delegates, additional qualifications for delegates, delega- e tions of authority and the general provisions of this act relating to the presi- n- li- dential primary election shall be widely publicized in the mass communica- tions media and made easily available to the public. ar te Sec. 623a. (1) The chairman of the county committee or district com- a- mittee considered a county under section 592 of each political party shall for- or ward by mail or deliver to the board of election commissioners in each county as on or before the second Tuesday in January in presidential election years a 5% certificate showing the number of delegates to the county conventions to which it- each precinct of the county is entitled except that for the 1972 presidential primary election, the certificate shall be forwarded by mail or delivered to the board of election commissioners no later than the second Friday in March. ne id (2) In even numbered years which are not presidential election years the certificate shall be forwarded by mail or delivered to the board of election De commissioners at least 90 days before the August primary. on (3) If the chairman fails to have such a certificate forwarded by mail or n- delivered to the board of election commissioners of any county by the day or al specified, then that board of election commissioners shall determine forthwith til the number of delegates to the county convention which each precinct should li- elect which is necessary for the appropriate implementation of the provisions of this act. at (4) The allotment of delegates to all precincts in the state shall be made er to insure, as near as is practicable, equal apportionment based upon the total vote cast for the candidate of each political party for either president of the in United States or secretary of state at the last general election when elections e- for those offices were held, whichever is later, but cach precinct shall have at ne least 1 delegate. (5) The apportionment shall be based on the precinets as they exist on is January 1 of the presidential election year and as they exist on May I in even in numbered years which are not presidential election years. Notwithstanding CS the provisions of sections 656 and 661, the presidential primary election shall ny be conducted in precincts as they exist on January 1 of the year of a presi- ny dential primary election, except that for the 1972 presidential primary election, a as they exist on March 1, 1972. The effective date of division of precinets provided for in sections 656 and 661 shall be the day following the presiden- tial primary election in years in which a presidential primary election is held. (6) As many delegates in each precinct as a political party is entitled to according to the certificate authorized by the chairman of the county com- mittec or the board of election commissioners shall be elected at the presi- dential primary in presidential election years and at the August primary in even numbered years which are not presidential election years by direct vote of the registered electors of each political party in the county. Sec. 624b. (1) In presidential election years the nominating petition of candidates for the office of delegate to the county conventions of each political party may include the name of 1 of the candidates for president of the United States, of the same party as the delegate candidate, whose names are to be printed on the ballots for the presidential primary, as provided in section 615 for whom he will be bound to vote at each stage of the nominating process. If the candidate for the office of delegate wishes to be uncommitted regarding the candidates for president, the petition shall state "uncommitted". The can- didate for the office of delegate may indicate his commitment among such presidential candidates, or uncommitted status, on the face of the nominating petition, before obtaining any signatures on the nominating petition. The board of election commissioners shall not accept for filing any petition which does not comply with this subsection. (2) If elected, the delegate to the county convention shall be bound to vote at each stage of the presidential nomination process for the candidate for president of the United States which was indicated on the delegate ballot, if any. (3) Those who are not elected as delegates to the county convention but who are elected as delegates to the state convention, shall be bound to vote at each stage of the presidential nomination process for the candidate for president of the United States for whom they first designated openly they are committed to vote, if any, before their election. Delegates to the county con- ventions and state conventions shall be so bound unless released from that commitment by written notice by the presidential candidate to the chairman of the state central committee or his public withdrawal from contention for that party's nomination. Sec. 624c. In the presidential primary of 1972, and in each succeeding presidential election year the candidates for the office of delegate to the county conventions of each political party shall file prior to 4 p.m., eastern standard time on the fourth Friday in March and may withdraw no later than 4 p.m. on the following Tuesday. A complaint respecting the validity or genuineness of signatures on a petition shall not be acted upon unless received by the county clerk by 4 p.m. on the Tuesday following the fourth Friday in March. Sec. 624d. (1) Delegates to county conventions shall not be elected at the primary on August 8, 1972 nor at the primary election in each succeeding presidential election year. (2) Delegates to county conventions elected August 4, 1970 shall not serve after the 1972 presidential primary election. (3) Vacancies in precincts resulting from death, written resignation to the county chairman or any other reason, may be filled for the balance of the unexpired term by a majority vote at the county convention of the delegates elected and serving. A vacancy must be filled by a registered elector of the precinct in which the vacancy occurs. Sec. 624e. (1) The state shall reimburse each county, city and township for the cost of conducting the presidential primary election in the amounts to and in the manner as set out herein. Payment shall be made to each county at a rate of $180.00 for each precinct therein. Five-sixths of that payment shall esi- be paid by the county to the cities and townships in the county in proportion in to the number of precincts in each local unit of government. ote (2) The state shall reimburse each city and township over 90,000 in popula- tion for the actual cost of conducting the presidential primary election to the of extent such costs exceed $150.00 for each precinct therein. Costs shall not ical include salaries of permanent officials and staff and shall not be allowed in ted excess of the rate of expenditure per precinct at the last statewide primary be election. Payment shall not be made until a verified account of such actual 315 costs has been presented to and approved by the burcau of elections. ess. (3) The legislature shall appropriate from the general fund of the state an ing amount necessary to implement this section. an- Sec. 744. It shall be unlawful for any inspector of election, or any person in ch the polling room or any compartment therewith connected, to persuade or ng endeavor to persuade any person to vote for or against any particular candidate he or party ticket, or for or against any proposition which is being voted on at such ch election. It shall be unlawful for any person to place or distribute stickers, other than stickers provided by the election officials pursuant to law, in the polling to room or any compartment therewith connected or within 100 feet from any or entrance to the building in which said polling place is located. if It shall be unlawful for any person to solicit donations, gifts, contributions, purchase of tickets, or similar demands, or to request or obtain signatures on ut petitions in the polling room or any compartment therewith connected or within te 100 feet from any entrance to the building in which the polling place is located. Section 2. Section 623 of Act No. 116 of the Public Acts of 1954, being section 168.623 of the Compiled Laws of 1948, is repealed. This act is ordered to take immediate effect. at g Thre Thatches Clerk of the House of Representatives. y d S e e Approved Governor. Depariment of Trace Lansing, Michigan 48918 CF RICHARD H. AUSTIN Secretary of State February 28, 1972 The President of the United States The White House Washington, D. C. Mr. President: The Michigan legislature recently enacted a bill providing for a presidential preference primary to be held in this state on May 16, 1972, (Act 60, Public Acts of 1972). One of the provisions of this bill requires that I, as Secretary of State, prepare a list containing the names of individuals generally advocated by the national news media to be potential presidential candidates. This list must be issued by March 3, 1972. A candidate whose name has been placed on the list and who desires to have his name printed on the ballot in Michigan must provide the Secretary of State with an affidavit indicating his party preference and his willingness to have his name printed on the ballot. This affidavit must be filed with the Secretary of State no later than 4 p.m. (EST) March 17, 1972, The name of no candidate will be printed on our ballots unless the affidavit signed by him is received by that date. If an affidavit is filed, the name will appear on the ballot unless a withdrawal is filed with the Secretary of State no later than 4 p.m. (EST) March 17, 1972. At present I am preparing the required list. It is my plan to include your name on this list. This letter is an indication of my intention to do so, thereby affording you & few extra days in which to file the needed affidavit if you wish to appear on the preferential ballot. Please do not date any such reply prior to March 3. I have enclosed a copy of Act 60 for your information. Received 11 autre Sincerely, RICHARD H. AUSTIN SECRETARY OF STATE RHA/bat Enclosure STATE OF MICHIGAN 76TH LEGISLATURE REGULAR SESSION OF 1972 Introduced by Reps. Damman and Defebaugh Reps. Bradley, Brodhead, Thomas H. Brown, Cramton, Del Rio, Dively, Guastello, Kildee, Mahalak, Mahoney, Mastin, Mro- zowski, Smart, Smit, Roy Smith, Warner and Davis named as co-sponsors Enrolled House Bill No. 4901 AN ACT to amend sections 60S and 744 of Act No. 116 of the Public Acts of 1954, entitled "An act to reorganize, consolidate and add to the election laws; to provide for election officials and prescribe their powers and duties; to provide for the nomination and election of candidates for public office; to provide for the resignation, removal and recall of certain public officers; to provide for the filling of vacancies in public office; to provide for and regulate primaries and elections; to provide for the purity of elections; to guard against the abuse of the elective franchise; to define violations of this act; to prescribe the penalties therefor; and to repeal certain acts and all other acts inconsistent herewith," being sections 168.60S and 16S.744 of the Compiled Laws of 1918; to add sections 562a, 613 to 620, 623a, 624b, 624c, 624d and 624e; and to repeal certain acts and parts of acts. The People of the State of Michigan enact: Section 1. Sections GOS and 744 of Act No. 116 of the Public Acts of 1951, being sections 168.60S and 16S.744 of the Compiled Laws of 1948, are amended and sections 562a, 613 to 620, 623a, 624b, 624c, 624d and 624c are added to read as follows: Sec. 562a. In each presidential election year, the delegate ballot shall state that the delegate is uncommitted or shall list the name of the candidate for president of the United States for whom the delegate stated a commitment on his nominating petition pursuant to section 024b. A write-in candidate who is elected pursuant to this act shall be designated as uncommitted. Notwithstand- ing the provisions of section 620, the names of the candidates for delegates shall be printed on the same ballot and under the same party heading as the candi- dates for president of that party are printed. Any ballot on which votes are cast under more than 1 party heading is void. Sec. 60S. The board of primary election inspectors shall certify to the county clerk the naines of the electors SO elected as delegates, naming the political party upon whose ballot such electors were elected and in presidential (67) election years, the preferences for president or uncommitted status indicated on the delegate ballot pursuant to section 562a. The county clerk shall record the names of the delegates so elected in a book to be kept for that purpose and shall file the book among the records of his office, and no later than 7 days following the primary election, shall notify each delegate so elected of his election as delegate, and shall certify to the chairman of the committee of each political party of the county the delegates elected by such political party as delegates to the county conventions, and in presidential election years, the preferences for president or uncommitted status indicated on the delegate ballot pursuant to section 562a. Sec. 613. On the third Tuesday in May, in each presidential election year, a statewide presidential primary election shall be conducted in accordance with this act for each political party that received greater than 5% of the total vote cast nationwide in the last presidential election. In each presidential election year, beginning in 1972, delegates to county conventions shall be elected at the presidential primary election and shall serve until a successor is elected and qualified. Sec. 614. (1) By 4 p.m. of the first Friday in March in each presidential election year, the secretary of state shall issue a list of the individuals generally advocated by the national news media to be potential presidential candidates for each party's nomination by the political parties for which a presidential pri- mary election will be held pursuant to section 613. (2) By 4 p.m. of the Tuesday following the first Friday in March in each presidential election year, the state central committee of each political party for which a presidential primary election will be held pursuant to section 613 shall file with the secretary of state a list of individuals whom they consider to be potential presidential candidates for their party. (3) Forthwith after the issuance of his list and then again after receipt of any names from the various state central committees, the secretary of state shall notify each potential presidential candidate so listed of the provisions of this act relating to the presidential primary election. Sec. 615. (1) The secretary of state shall cause to be printed on the ballots for the presidential primary under the appropriate political party the name of each presidential candidate who has provided the secretary of state with an affidavit indicating his party preference and willingness to have his name printed on the ballot no later than 4 p.m. of the third Friday in March in each presidential election year. A presidential candidate may withdraw his name from the ballot by notifying the secretary of state no later than 4 p.m. of the third Friday in March in each presidential year. The names of the presidential candidates shall be rotated on the ballot. The ballot shall contain a space for the elector to vote "uncommitted". (2) An individual who is not listed as a potential presidential candidate in accordance with section 614 shall have his name printed on the ballot and for the purposes of this act, shall be considered in the same manner as all presidential candidates listed, upon presentation to the secretary of state, no later than 4 p.m. of the third Friday in March, nominating petitions for that individual along with an affidavit signed by the individual indicating his party preference and willingness to have his name printed on the ballot. The nominating petitions shall contain the valid signatures of registered qualified electors whose number is at least equal to ½ of 1% of the total vote cast in the state at the previous presidential election for the presidential candidate of the political party of the individual. Signatures shall be obtained starting on January 1 except that in 1972, signatures shall be obtained starting on the effective date of this section. The petitions shall conform to the requirements of this act. Sec. 616. The secretary of state shall certify the statewide and congressional district results of the presidential primary to the chairman of the state central committee of each participating political party. Sec. 617. (1) In presidential election years the county convention before the national convention shall be held before the time set for holding the state convention of its political party but no earlier than 7 days following the presi- dential primary election. The county conventions of the same political party shall be held on the same day and time. The time and place shall be fixed by the state central committee of its political party. In all counties having, or which may hereafter have, 2 or more congressional districts or parts of congressional districts within the boundaries of the county, such congressional districts, or a part of any congressional district within the counties, each shall be considered a county within the provisions of this section for the holding of the county conventions provided for in this section, which shall be in lieu of the county convention. (2) The delegates to the county conventions of each political party who are elected at the presidential primary election shall convene in a county conven- tion. The county onvention shall elect delegates and alternates to a state con- vention from among candidates who have first designated openly to the county convention the presidential candidate for whom they are committed to vote or that they are uncommitted. Delegates and alternates to the state convention shall be elected through procedures established by the state central committees of the respective political partics participating in the presidential primary. The allotment of state delegates to counties or districts considered a county under section 592 shall be made to insure, as near as is practicable, equal apportionment based upon the total state vote for the secretary of state candidate of the respective party cast in the last general election. Political parties not participating in the presidential primary shall elect their delegates and alternates as provided in section 611. Sec. 618. The allocation of all delegates and alternates to a national con- vention shall be made by the state central committee of each party in accord- ancc with the provisions of this act and shall be certified to the secretary of state at least 10 days before the holding of the state convention of this political party. A minimum of 3/4 of the state's delegates shall be allocated to congres- sional districts and at least 2 delegates shall be allocated to each district. All delegates shall be registered electors of this state. Delegates elected from congressional districts shall be registered electors of those districts. All national convention delegates shall be chosen according to procedures and any other qualifications, as long as they are not inconsistent with those in this act, as may be established by the state central committee of that political party. Such procedures and qualifications may include, but are not necessarily limited to, provisions to insure representation of minority groups, young persons and women and persons 65 years old or older in reasonable relation to their pres- ence in the population and to guarantee that discrimination on the basis of race, creed, color, sex, age, national origin or economic status does not occur. Sec. 619. (1) The state convention shall be held at least 10 days before the holding of the national convention of its political party. Before the state convention and at a time and place designated by the state central committee, the delegates elected by the respective county conventions shall convene in caucus in congressional districts and the delegates of each congressional district shall elect the number of national convention delegates and alternates that are allocated for that district under section 618 from among candidates who have first designated openly to the caucus the presidential candidate for whom they are committed to vote or that they are uncommitted. The congressional district caucuses shall report to the state convention the names of the delegates elected. (2) The state convention shall convene and shall elect the balance of the delegates to the national convention of its political party to which it is entitled under the call of the national convention as delegates at large. The delegates shall be elected from among candidates who have first designated openly to the state convention the presidential candidate for whom they are committed to vote or that they are uncommitted. (3) National convention delegates elected pursuant to this act shall be elected on a basis that insures that the proportion of the total national conven- tion delegation that is uncommitted or is committed to each presidential candi- date equals, as near as is practicable, the proportion of the statewide popular vote that was cast as uncommitted or for each respective presidential candidate of the particular political party's total statewide popular vote. The determina- tion of these proportions shall only include the votes cast as uncommitted, or for a particular presidential candidate, if the total statewide vote cast as uncommitted, or for that particular presidential candidate, equals at least 5% of the total statewide vote cast for all presidential candidates or as uncommit- ted for that political party. (4) Delegates and alternates to the national convention chosen by the respective congressional districts and reported to the state convention and national convention delegates elected at large at the state convention shall be certified as the state delegation of the political party to its national convention by the chairman and secretary of the state convention. All the national con- vention delegates shall be bound to vote for the presidential candidate for whom they designated commitment, if any, when they were elected as national delegates, until the end of the second ballot at the national convention, until released from that commitment by the withdrawal of that presidential candi- date from contention for that party's nomination or by written release of that presidential candidate to the chairman of the national convention whichever is earliest. (5) If a vacancy occurs in the elected delegation, it shall be filled by an alternate selected by the caucus for the candidate to whom the original dele- gate was committed, and the alternate shall be required to meet the same qualifications of the delegate being replaced. (6) A person who is a delegate to a state or county convention of his political party only by virtue of being a member of the state legislature in such capacity shall not participate directly in the process of selecting delegates to his political party's national convention. Neither this provision nor any other provision of law shall be understood to restrict the opportunity of any registered elector in the state, including all public officials, to be elected as a delegate to any county, district, state or national convention of his political party. Sec. 620. All rules, procedures, allocation of national delegates, additional qualifications for delegates and delegations of authority, by any state central committee under the provision of this act relating to presidential primary elections, shall be filed with the secretary of state no later than December 31 of the year preceding the presidential election except that in 1972, such rules, procedures, allocation of national delegates, additional qualifications for dele- gates or delegations of authority shall be filed with the secretary of state no later than the second Friday of March. If the state central committee of any political party, for which a presidential primary is to be held under section 613, fails to file any rules, procedures, allocation of national delegates, additional qualifications for delegates and delegations of authority necessary for the appropriate implementation of this act relating to presidential primary elec- tions, the secretary of state forthwith shall issue them to the extent necessary. The secretary of state shall insure that all such rules, procedures, allocation of national convention delegates, additional qualifications for delegates, delega- tions of authority and the general provisions of this act relating to the presi- dential primary election shall be widely publicized in the mass communica- tions media and made easily available to the public. Sec. 623a. (1) The chairman of the county committee or district com- mittee considered a county under section 592 of each political party shall for- ward by mail or deliver to the board of election commissioners in each county on or before the second Tuesday in January in presidential election years a certificate showing the number of delegates to the county conventions to which each precinct of the county is entitled except that for the 1972 presidential primary election, the certificate shall be forwarded by mail or delivered to the board of election commissioners no later than the second Friday in March. (2) In even numbered years which are not presidential election years the certificate shall be forwarded by mail or delivered to the board of election commissioners at least 90 days before the August primary. (3) If the chairman fails to have such a certificate forwarded by mail or delivered to the board of election commissioners of any county by the day specified, then that board of election commissioners shall determine forthwith the number of delegates to the county convention which each precinct should elect which is necessary for the appropriate implementation of the provisions of this act. (4) The allotment of delegates to all precincts in the state shall be made to insure, as near as is practicable, equal apportionment based upon the total vote cast for the candidate of each political party for either president of the United States or secretary of state at the last general election when elections for those offices were held, whichever is later, but each precinct shall have at least 1 delegate. (5) The apportionment shall be based on the precincts as they exist on January ] of the presidential election year and as they exist on May 1 in even numbered years which are not presidential election years. Notwithstanding the provisions of sections 656 and 661, the presidential primary election shall be conducted in precincts as they exist on January 1 of the year of a presi- dential primary election, except that for the 1972 presidential primary election, as they exist on March 1, 1972. The effective date of division of precincts provided for in sections 656 and 661 shall be the day following the presiden- tial primary election in years in which a presidential primary election is held. (6) As many delegates in each precinet as a political party is entitled to according to the certificate authorized by the chairman of the county com- mittee or the board of election commissioners shall be elected at the presi- dential primary in presidential election years and at the August primary in even numbered years which are not presidential election years by direct vote of the registered electors of each political party in the county. See. 624b. (1) In presidential election years the nominating petition of candidates for the office of delegate to the county conventions of each political party may include the name of 1 of the candidates for president of the United States, of the same party as the delegate candidate, whose names are to be printed on the ballots for the presidential primary, as provided in section 615 for whom he will be bound to vote at each stage of the nominating process. If the candidate for the office of delegate wishes to be uncommitted regarding the candidates for president, the petition shall state "uncommitted". The can- didate for the office of delegate may indicate his commitment among such presidential candidates, or uncommitted status, on the face of the nominating petition, before obtaining any signatures on the nominating petition. The board of election commissioners shall not accept for filing any petition which does not comply with this subsection. (2) If elected, the delegate to the county convention shall be bound to vote at each stage of the presidential nomination process for the candidate for president of the United States which was indicated on the delegate ballot, if any. (3) Those who are not elected as delegates to the county convention but who are elected as delegates to the state convention, shall be bound to vote at each stage of the presidential nomination process for the candidate for president of the United States for whom they first designated openly they are committed to vote, if any, before their election. Delegates to the county con- ventions and state conventions shall be so bound unless released from that commitment by written notice by the presidential candidate to the chairman of the state central committee or his public withdrawal from contention for that party's nomination. Sec. 624c. In the presidential primary of 1972, and in each succeeding presidential election year the candidates for the office of delegate to the county conventions of each political party shall file prior to 4 p.m., eastern standard time on the fourth Friday in March and may withdraw no later than 4 p.m. on the following Tuesday. A complaint respecting the validity or genuineness of signatures on a petition shall not be acted upon unless received by the county clerk by 4 p.m. on the Tuesday following the fourth Friday in March. Sec. 624d. (1) Delegates to county conventions shall not be elected at the primary on August 8, 1972 nor at the primary election in each succeeding presidential election year. (2) Delegates to county conventions elected August 4, 1970 shall not serve after the 1972 presidential primary election. (3) Vacancies in precincts resulting from death, written resignation to the county chairman or any other reason, may be filled for the balance of the unexpired term by a majority vote at the county convention of the delegates elected and serving. A vacancy must be filled by a registered elector of the precinct in which the vacancy occurs. Sec. 624c. (1) The state shall reimburse each county, city and township for the cost of conducting the presidential primary election in the amounts and in the manner as set out herein. Payment shall be made to each county at a rate of $180.00 for each precinct therein. Five-sixths of that payment shall be paid by the county to the cities and townships in the county in proportion to the number of precincts in each local unit of government. (2) The state shall reimburse each city and township over 90,000 in popula- tion for the actual cost of conducting the presidential primary election to the extent such costs exceed $150.00 for each precinct therein. Costs shall not include salaries of permanent officials and staff and shall not be allowed in excess of the rate of expenditure per precinet at the last statewide primary election. Payment shall not be made until a verified account of such actual costs has been presented to and approved by the bureau of elections. (3) The legislature shall appropriate from the general fund of the state an amount necessary to implement this section. Sec. 744. It shall be unlawful for any inspector of election, or any person in the polling room or any compartment therewith connected, to persuade or endeavor to persuade any person to vote for or against any particular candidate or party ticket, or for or against any proposition which is being voted on at such election. It shall be unlawful for any person to place or distribute stickers, other than stickers provided by the election officials pursuant to law, in the polling room or any compartment therewith connected or within 100 feet from any entrance to the building in which said polling place is located. It shall be unlawful for any person to solicit donations, gifts, contributions, purchase of tickets, or similar demands, or to request or obtain signatures on petitions in the polling room or any compartment therewith connected or within 100 fect from any entrance to the building in which the polling place is located. Section 2. Section 623 of Act No. 116 of the Public Acts of 1954, being section 168.623 of the Compiled Laws of 1948, is repealed. This act is ordered to take immediate effect. Thoushatches Clerk of the House of Representatives. Approved Governor. 1 Department of State lansing, Michigan 48918 RICHARD H. AUSTIN Secretary of State February 28, 1972 The President of the United States The White House Washington, D. C. Mr. President: The Michigan Legislature recently enacted a bill providing for a presidential preference primary to be held in this state on May 16, 1972, (Act 60, Public Acts of 1972). One of the provisions of this bill requires that I, as Secretary of State, prepare a list containing the names of individuals generally advocated by the national news media to be potential presidential candidates. This list must be issued by March 3, 1972. A candidate whose name has been placed on the list and who desires to have his name printed on the ballot in Michigan must provide the Secretary of State with an affidavit indicating his party preference and his willingness to have his name printed on the ballot. This affidavit must be filed with the Secretary of State no later than 4 p.m. (EST) March 17, 1972, The name of no candidate will be printed on our ballots unless the affidavit signed by him is received by that date. If an affidavit is filed, the name will appear on the ballot unless a withdrawal is filed with the Secretary of State no later than 4 p.m. (EST) March 17, 1972. At present I am preparing the required list. It is my plan to include your name on this list. This letter is an indication of my intention to do so, thereby affording you a few extra days in which to file the needed affidavit if you wish to appear on the preferential ballot. Please do not date any such reply prior to March 3. I have enclosed a copy of Act 60 for your information. Sincerely, 11 buter RICHARD H. AUSTIN SECRETARY OF STATE RHA/bat Enclosure STATE OF MICHIGAN 76TH LEGISLATURE REGULAR SESSION OF 1972 Introduced by Reps. Damman and Defebaugh Reps. Bradley, Brodhead, Thomas II. Brown, Cramton, Del Rio, Dively, Guastello, Kildee, Mahalak, Mahoney, Mastin, Mro- zowski, Smart, Smit, Roy Smith, Warner and Davis named as co-sponsors Enrolled House Bill No. 4901 AN ACT to amend sections 60S and 744 of Act No. 116 of the Public Acts of 1954, entitled "An act to reorganize, consolidate and add to the election laws; to provide for election officials and prescribe their powers and duties; to provide for the nomination and election of candidates for public office; to provide for the resignation, removal and recall of certain public officers; to provide for the filling of vacancies in public office; to provide for and regulate primaries and elections; to provide for the purity of elections; to guard against the abuse of the elective franchise; to define violations of this act; to prescribe the penalties therefor; and to repeal certain acts and all other acts inconsistent herewith," being sections 168.60S and 168.744 of the Compiled Laws of 1948; to add sections 562a, 613 to 620, 623a, 624b, 624c, 624d and 624e; and to repeal certain acts and parts of acts. The People of the State of Michigan enact: Section 1. Sections 60S and 744 of Act No. 116 of the Public Acts of 1954, being sections 168.608 and 16S.744 of the Compiled Laws of 1948, are amended and sections 562a, 613 to 620, 623a, 624b, 624c, 624d and 624e are added to read as follows: Sec. 562a. In each presidential election year, the delegate ballot shall state that the delegate is uncommitted or shall list the name of the candidate for president of the United States for whom the delegate stated a commitment on his nominating petition pursuant to section 62-lb. A write-in candidate who is elected pursuant to this act shall be designated as uncommitted. Notwithstand- ing the provisions of section 626, the names of the candidates for delegates shall be printed on the same ballot and under the same party heading as the candi- dates for president of that party are printed. Any ballot on which votes are cast under more than 1 party heading is void. Sec. GOS. The board of primary election inspectors shall certify to the county clerk the names of the electors so elected as delegates, naming the political party upon whose ballot such electors were elected and in presidential (67) election years, the preferences for president or uncommitted status indicated on the delegate ballot pursuant to section 562a. The county clerk shall record the names of the delegates so elected in a book to be kept for that purpose and shall file the book among the records of his office, and no later than 7 days following the primary election, shall notify each delegate so elected of his election as delegate, and shall certify to the chairman of the committee of each political party of the county the delegates clected by such political party as delegates to the county conventions, and in presidential election years, the preferences for president or uncommitted status indicated on the delegate ballot pursuant to section 562a. Sec. 613. On the third Tuesday in May, in each presidential election year, a statcwide presidential primary election shall be conducted in accordance with this act for each political party that received greater than 5% of the total vote cast nationwide in the last presidential election. In each presidential election year, beginning in 1972, delegates to county conventions shall be elected at the presidential primary election and shall serve until a successor is elected and qualified. Sec. 614. (1) By 4 p.m. of the first Friday in March in each presidential election year, the secretary of state shall issue a list of the individuals generally advocated by the national news media to be potential presidential candidates for each party's nomination by the political parties for which a presidential pri- mary election will be held pursuant to section 613. (2) By 4 p.m. of the Tuesday following the first Friday in March in each presidential election year, the state central committee of each political party for which a presidential primary election will be held pursuant to section 613 shall file with the secretary of state a list of individuals whom they consider to be potential presidential candidates for their party. (3) Forthwith after the issuance of his list and then again after receipt of any names from the various state central committees, the secretary of state shall notify each potential presidential candidate so listed of the provisions of this act relating to the presidential primary election. Sec. 615. (1) The secretary of state shall cause to be printed on the ballots for the presidential primary under the appropriate political party the name of each presidential candidate who has provided the secretary of state with an affidavit indicating his party preference and willingness to have his name printed on the ballot no later than 4 p.m. of the third Friday in March in each presidential election year. A presidential candidate may withdraw his name from the ballot by notifying the secretary of state no later than 4 p.m. of the third Friday in March in each presidential year. The names of the presidential candidates shall be rotated on the ballot. The ballot shall contain a space for the elector to vote "uncommitted". (2) An individual who is not listed as a potential presidential candidate in accordance with section 614 shall have his name printed on the ballot and for the purposes of this act, shall be considered in the same manner as all presidential candidates listed, upon presentation to the secretary of state, no later than 1 p.m. of the third Friday in March, nominating petitions for that individual along with an affidavit signed by the individual indicating his party preference and willingness to have his name printed on the ballot. The nominating petitions shall contain the valid signatures of registered qualified electors whose number is at least equal to % of 1% of the total vote cast in the state at the previous presidential election for the presidential candidate of the political party of the individual. Signatures shall be obtained starting on January 1 except that in 1972, signatures shall be obtained starting on the effective date of this section. The petitions shall conform to the requirements of this act. Sec. 616. The secretary of state shall certify the statewide and congressional district results of the presidential primary to the chairman of the state central committee of each participating political party. Sec. 617. (1) In presidential election years the county convention before the national convention shall be held before the time set for holding the state convention of its political party but no earlier than 7 days following the presi- dential primary election. The county conventions of the same political party shall be held on the same day and time. The time and place shall be fixed by the state central committee of its political party. In all counties having, or which may hereafter have, 2 or more congressional districts or parts of congressional districts within the boundaries of the county, such congressional districts, or a part of any congressional district within the counties, each shall be considered a county within the provisions of this section for the holding of the county conventions provided for in this section, which shall be in lieu of the county convention. (2) The delegates to the county conventions of each political party who are elected at the presidential primary election shall convene in a county conven- tion. The county convention shall elect delegates and alternates to a state con- vention from among candidates who have first designated openly to the county convention the presidential candidate for whom they are committed to vote or that they are uncommitted. Delegates and alternates to the state convention shall be elected through procedures established by the state central committees of the respective political parties participating in the presidential primary. The allotment of state delegates to counties or districts considered a county under section 592 shall be made to insure, as near as is practicable, equal apportionment based upon the total state vote for the secretary of state candidate of the respective party cast in the last general election. Political parties not participating in the presidential primary shall elect their delegates and alternates as provided in section G11. Sec. 618. The allocation of all delegates and alternates to a national con- vention shall be made by the state central committee of each party in accord- ance with the provisions of this act and shall be certified to the secretary of state at least 10 days before the holding of the state convention of this political party. A minimum of 3/4 of the state's delegates shall be allocated to congres- sional districts and at least 2 delegates shall be allocated to each district. All delegates shall be registered electors of this state. Delegates elected from congressional districts shall be registered electors of those districts. All national convention delegates shall be chosen according to procedures and any other qualifications, as long as they are not inconsistent with those in this act, as may be established by the state central committee of that political party. Such procedures and qualifications may include, but are not necessarily limited to, provisions to insure representation of minority groups, young persons and women and persons 65 years old or older in reasonable relation to their pres- ence in the population and to guarantee that discrimination on the basis of race, creed, color, sex, age, national origin or economic status does not occur. Sec. 619. (1) The state convention shall be held at least 10 days before the holding of the national convention of its political party. Before the state convention and at a time and place designated by the state central committee, the delegates elected by the respective county conventions shall convene in caucus in congressional districts and the delegates of each congressional district shall elect the number of national convention delegates and alternates that are allocated for that district under section 618 from among candidates who have first designated openly to the caucus the presidential candidate for whom they are committed to vote or that they are uncommitted. The congressional district caucuses shall report to the state convention the names of the delegates elected. (2) The state convention shall convene and shall elect the balance of the delegates to the national convention of its political party to which it is entitled under the call of the national convention as delegates at large. The delegates shall be elected from among candidates who have first designated openly to the state convention the presidential candidate for whom they are committed to vote or that they are uncommitted. (3) National convention delegates elected pursuant to this act shall be elected on a basis that insures that the proportion of the total national conven- tion delegation that is uncommitted or is committed to each presidential candi- date equals, as near as is practicable, the proportion of the statewide popular vote that was cast as uncommitted or for each respective presidential candidate of the particular political party's total statewide popular vote. The determina- tion of these proportions shall only include the votes cast as uncommitted, or for a particular presidential candidate, if the total statewide vote cast as uncommitted, or for that particular presidential candidate, equals at least 5% of the total statewide vote cast for all presidential candidates or as uncommit- ted for that political party. (4) Delegates and alternates to the national convention chosen by the respective congressional districts and reported to the state convention and national convention delegates elected at large at the state convention shall be certified as the state delegation of the political party to its national convention by the chairman and secretary of the state convention. All the national con- vention delegates shall be bound to vote for the presidential candidate for whom they designated commitment, if any, when they were elected as national delegates, until the end of the second ballot at the national convention, until released from that commitment by the withdrawal of that presidential candi- date from contention for that party's nomination or by written release of that presidential candidate to the chairman of the national convention whichever is earliest. (5) If a vacancy occurs in the elected delegation, it shall be filled by an alternate selected by the caucus for the candidate to whom the original dele- gate was committed, and the alternate shall be required to meet the same qualifications of the delegate being replaced. (6) A person who is a delegate to a state or county convention of his political party only by virtue of being a member of the state legislature in such capacity shall not participate directly in the process of selecting delegates to his political party's national convention. Neither this provision nor any other provision of law shall be understood to restrict the opportunity of any registered elector in the state, including all public officials, to be elected as a delegate to any county, district, state or national convention of his political party. Sec. 620. All rules, procedures, allocation of national delegates, additional qualifications for delegates and delegations of authority, by any state central committee under the provision of this act relating to presidential primary elections, shall be filed with the secretary of state no later than December 31 of the year preceding the presidential election except that in 1972, such rules, procedures, allocation of national delegates, additional qualifications for delc- gates or delegations of authority shall be filed with the secretary of state no later than the second Friday of March. If the state central committee of any political party, for which a presidential primary is to be held under section 613, fails to file any rules, procedures, allocation of national delegates, additional qualifications for delegates and delegations of authority necessary for the appropriate implementation of this act relating to presidential primary elec- tions, the secretary of state forthwith shall issue them to the extent necessary. The secretary of state shall insure that all such rules, procedures, allocation of national convention delegates, additional qualifications for delegates, delega- tions of authority and the general provisions of this act relating to the presi- dential primary election shall be widely publicized in the mass communica- tions media and made easily available to the public. Sec. 623a. (1) The chairman of the county committee or district com- mittee considered a county under section 592 of each political party shall for- ward by mail or deliver to the board of election commissioners in each county on or before the second Tuesday in January in presidential election years a certificate showing the number of delegates to the county conventions to which each precinct of the county is entitled except that for the 1972 presidential primary election, the certificate shall be forwarded by mail or delivered to the board of election commissioners no later than the second Friday in March. (2) In even numbered years which are not presidential election years the certificate shall be forwarded by mail or delivered to the board of election commissioners at least 90 days before the August primary. (3) If the chairman fails to have such a certificate forwarded by mail or delivered to the board of election commissioners of any county by the day specified, then that board of election commissioners shall determine forthwith the number of delegates to the county convention which each precinct should elect which is necessary for the appropriate implementation of the provisions of this act. (4) The allotment of delegates to all precincts in the state shall be made to insure, as near as is practicable, equal apportionment based upon the total vote cast for the candidate of each political party for either president of the United States or secretary of state at the last general election when elections for those offices were held, whichever is later, but each precinet shall have at least ] delegate. (5) The apportionment shall be based on the precincts as they exist on January 1 of the presidential election year and as they exist on May 1 in even numbered years which are not presidential election years. Notwithstanding the provisions of sections 656 and 661, the presidential primary election shall be conducted in precinets as they exist on January 1 of the year of a presi- dential primary election, except that for the 1972 presidential primary election, as they exist on March 1, 1972. The effective date of division of precinets provided for in sections 656 and 661 shall be the day following the presiden- tial primary election in years in which a presidential primary election is held. (6) As many delegates in each precinct as a political party is entitled to according to the certificate authorized by the chairman of the county com- mittec or the board of election commissioners shall be elected at the presi- dential primary in presidential election years and at the August primary. in even numbered years which are not presidential election years by direct vote of the registered electors of each political party in the county. Sec. 624b. (1) In presidential election years the nominating petition of candidates for the office of delegate to the county conventions of each political party may include the name of 1 of the candidates for president of the United States, of the same party as the delegate candidate, whose names are to be printed on the ballots for the presidential primary, as provided in section 615 for whom he will be bound to vote at each stage of the nominating process. If the candidate for the office of delegate wishes to be uncommitted regarding the candidates for president, the petition shall state "uncommitted". The can- didate for the office of delegate may indicate his commitment among such presidential candidates, or uncommitted status, on the face of the nominating petition, before obtaining any signatures on the nominating petition. The board of election commissioners shall not accept for filing any petition which does not comply with this subsection. (2) If elected, the delegate to the county convention shall be bound to vote at each stage of the presidential nomination process for the candidate for president of the United States which was indicated on the delegate ballot, if any. (3) Those who are not elected as delegates to the county convention but who are elected as delegates to the state convention, shall be bound to vote at each stage of the presidential nomination process for the candidate for president of the United States for whom they first designated openly they are committed to vote, if any, before their election. Delegates to the county con- ventions and state conventions shall be so bound unless released from that commitment by written notice by the presidential candidate to the chairman of the state central committee or his public withdrawal from contention for that party's nomination. Sec. 624c. In the presidential primary of 1972, and in each succeeding presidential election year the candidates for the office of delegate to the county conventions of each political party shall file prior to 4 p.m., eastern standard time on the fourth Friday in March and may withdraw no later than 4 p.m. on the following Tuesday. 1 complaint respecting the validity or genuineness of signatures on a petition shall not be acted upon unless received by the county clerk by 4 p.m. on the Tuesday following the fourth Friday in March. Sec. 624d. (1) Delegates to county conventions shall not be elected at the primary on August 8, 1972 nor at the primary election in each succeeding presidential election year. (2) Delegates to county conventions elected August 4, 1970 shall not serve after the 1972 presidential primary election. (3) Vacancies in precincts resulting from death, written resignation to the county chairman or any other reason, may be filled for the balance of the unexpired term by a majority vote at the county convention of the delegates elected and serving. A vacancy must be filled by a registered elector of the precinct in which the vacancy occurs. Sec. 624e. (1) The state shall reimburse each county, city and township for the cost of conducting the presidential primary election in the amounts and in the manner as set out herein. Payment shall be made to each county at a rate of $180.00 for each precinct therein. Five-sixths of that payment shall be paid by the county to the cities and townships in the county in proportion to the number of precincts in each local unit of government. (2) The state shall reimburse each city and township over 90,000 in popula- tion for the actual cost of conducting the presidential primary election to the extent such costs exceed $150.00 for each precinct therein. Costs shall not include salaries of permanent officials and staff and shall not be allowed in excess of the rate of expenditure per precinct at the last statewide primary election. Payment shall not be inade until a verified account of such actual costs has been presented to and approved by the bureau of elections. (3) The legislature shall appropriate from the general fund of the state an amount necessary to implement this section. Sec. 744. It shall be unlawful for any inspector of election, or any person in the polling room or any compartment therewith connected, to persuade or endeavor to persuade any person to vote for or against any particular candidate or party ticket, or for or against any proposition which is being voted on at such election. It shall be unlawful for any person to place or distribute stickers, other than stickers provided by the election officials pursuant to law, in the polling room or any compartment therewith connected or within 100 feet from any entrance to the building in which said polling place is located. It. shall be unlawful for any person to solicit donations, gifts, contributions, purchase of tickets, or similar demands, or to request or obtain signatures on petitions in the polling room or any compartment therewith connected or within 100 feet from any entrance to the building in which the polling place is located. Section 2. Section 623 of Act No. 116 of the Public Acts of 1954, being section 168.623 of the Compiled Laws of 1948, is repealed. This act is ordered to take immediate effect. Thous Thatches Clerk of the House of Representatives. Beryl Secretary of the Senate. Approved Governor. Lf March 1, 1972 Dear Mr. Musante: Mr. Haldeman had departed for Chisa when your note dated February 15, 1972 arrived, so I am responding in his absence. I have learned from the Veterans Administration that your wife has accepted a job, and we are pleased to learn that all has worked out for you. I'm sure Mr. Haldeman would want me to extend his best wishes. Sincerely, Gordon Strachan Staff Assistant to H. R. Haldeman Mr. John E. Musante Post Office Box 1348 Santa Monica, California 90406 GS:bef March 1, 1972 XXR March 4 MEMORANDUM FOR: BOB MARIK FROM: GORDON STRACHAN SUBJECT: Maryland Primary Attached is a copy of the letter to the President regarding whether he will enter the Maryland Presidential Preference Primary. The original is held by Noble Melencamp. Will you please advise me of your decision regarding this matter at your earliest conveniecne? You will notice that an affadavit must be executed by March 23, 1972. By the way, how are we doing with the North Carolina matter? I believe the deadline is March 6. GS:car STATE OF MARYLAND EXECUTIVE DEPARTMENT ANNAPOLIS, MARYLAND 21404 FRED L. WINELAND SECRETARY OF STATE February 28, 1972 The Honorable Richard M. Nixon President of the United States The White House 1600 Pennsylvania Avenue Washington, D.C. Dear Mr. President: It is my pleasure to inform you that pursuant to the provisions of Article 33, Section 12-2(a)(1), Annotated Code of Maryland (1971 Supplement), I shall direct that your name be placed on the Maryland Presidential Preference Primary Ballot unless I receive from you within the time set forth by law an affidavit stating without qualification that you are not and do not intend to become a candidate for the office of President of the United States ai the forthcoming 1972 Presidential Election. For your convenience, I have enclosed an excerpt from the current Primary Election Law of Maryland, and direct your special attention to the section and subsection referenced above. If you should desire that your name not appear on the Maryland Presidential Preference Primary Ballot, I must be in receipt of an affidavit executed by you no later than 5:00 P. m., Eastern Standard Time, Thursday, March 23, 1972. For your further convenience, I have enclosed a form of affidavit which complies with the requirements of Maryland law. If you should have any questions, please contact me at your earliest possible convenience. My telephone number in Annapolis is (301) 267-5421. With warm personal regards, I am, Sincerely yours, Janes Wineland Secretary of State AFFIDAVIT I, , being first duly sworn, do solemnly declare and affirm without qualification that I am not now and do not intend to become a candidate for the office of President of the United States at the forthcoming 1972 Presidential Election. Date: Signature of Affiant State of: County of: / to wit: I hereby certify that on the day of , 1972, before me, the subscriber, a notary public of the State of , in and for the county of , personally appeared and made oath (or affirmation) in due form of law that the matters and facts set forth in the Affidavit appearing above are true. As witness, my hand and notarial seal. (Notary Seal) Signature of Notary Public Typed or Printed Name of Notary My Commission Expires: Send or Deliver in Person To: The Honorable Fred L. Winclond Secretary of State State House Annapolis, Maryland 21404 PRESIDENTIAL PRIMARIES AND CONVENTIONS $ 12-1. Delegates to national conventions. (a) Selection of delegates-The total number of delegates and alter- nate delegates to represent the respective political parties at their respec- tive national conventions shall be ascertained and determined by the gov- erning body of each party and certified to the State Administrative Board of Election Laws not Inter than the first day of March in each year in which national conventions for the nomination of President and Vice- President are held. The selection of delegates shall be as follows: (1) Election of District Delegates. Of the number of delegates allotted to Maryland, with the exception of those provided for in paragraph (3) of this subsection, there shall be elected from each congressional district an equal number of district delegates from the list of candidates certified to the boards by the State Administrative Board of Election Laws. In ascertaining the number of delegates to be elected from each congressional district, the State Administrative Board of Election Laws shall determine the highest whole number that can be multiplied by the current number of congressional districts in Maryland to obtain a product closest to but not greater than 100% of the delegates allotted to Maryland by the re- spective national party committee. Each delegate may have placed adja- cent to his name on the ballot the name of a presidential candidate, pro- vided that the written permission of the presidential candidate has been received by the State Administrative Board of Election Laws at least 53 days prior to the date of the primary election. (2) Election of At-Large Delegates. After the election of the district delegates in accordance with $ 12-1 (a) (1), those elected district dele- gates from any national political party shall meet in convention not more than 21 days after that election and shall elect, as "At-Large Delegates," the remainder of delegates allotted to Maryland by the respective na- tional party committee and not elected under section 12-1 (a) (2). (3) Ex Officio Delegates. (i) The Governor of the State shall be an ex officio delegate to the na- tional party convention of the party upon whose ticket he ran in the last preceding gubernatorial election. (ii) If provided for in the party constitution, the national committee- man. the national committeewoman and the State party chairman of each party shall be OX officio delegates. (4) Selection of Alternates for Elected Delegates. The elected delega- tion to the national party convention shall elect the alternate delegates to the convention. (5) Filling of Vacancies. The entire delegation to a national party con- vention shall fill vacancies occurring in the office of delegate or alternate delegate. (b) Candidate for whom delegates bound to rote.-All the district dele- gates to a national convention shall be bound to vote for the candidate of their party for the office of President of the United States who receives the highest number of votes within their respective congressional district at the primary election, and the OX officio delegates and the at-large dele- gates elected by the district delegates as herein provided shall be bound to vote for the candidate who receives the highest total number of votes at the primary election in the State. All delegates shall be SO bound until the candidate for President of the United States is nominated by the conven- tion, receives less than 35 percent of the votes for nomination by the con- vention, or releases the delegation, or until two convention nominating ballots have been taken. (c) Election at party convention- the case of a political party which is not entitled to nominate candidates for public office by means of pri- mary elections. subscetions (a) and (b) of this section shall not apply and in lieu thereof delegates and alternate delegates to represent the said po- litical party at its PC. pective national convention shall be elected at a party convention in accordance with the lawful rules and practices of the said 110- litical party. (1957, cl., 759. § 1965, ch. 784; 1967. ch. 392, $ 1; 1969, ch. 560; 1970, the 103, 440; 1971, chs. 268, 354.) Effect of smendments.- Chanter 163, tive Board of Election Laws" for "Secre- Acts 1970, substituted "State Anministra- thry of State" In the first peragraph of 71 Art. 33, $ 12-2 REGISTRATION AND ELECTION LAWS subsection (a) and three times in parn. gave effect to the other, but both have graph (1) of that subsection. been given effect in the subsection BS set Chapter 440, Acts 1970. added "District" out above. in the catchline for paragraph (1) of sub- Chapter 268, Arts 1971, effective July section (a), added the exception 111 the first 1, 1971. divided subsection (h) into two sentence of that paragraph, substituted sentences, added "ex officio delegates and "but not greater than 100% for "756" the" in the first sentence and added "All in the second sentence of that paragraph, delegates shall be 50 bound" nt the he- rewrote paragraph (2), added present ginning of the present second sentence. paragraph (3). redesignated former para- Chapter 351, Acts 1971. effective July graphs (3) and (1) as (1) and (b), TC. I, 1971. added subsection (c). spectively, substituted "elect the alternate Editor's note.-Chapter 560, Acts 1969, delegates to the convention" for "select effective July 1, 1969. repealed former 15 their alternates" at the end of present 12-1 and 12-2. comprising the subtitle paragraph (1), substituted "district" for "Presidential Conventions," and enacted "elected" near the beginning of subsection in lieu thereof present §§ 12-1, 12-2 and (b), and substituted "at-large delegates 12-3. comprising the new subtitle "Pres- elected by the district delegates" for idential Primari and Conventions." "delegates elected by a State party con- Former § 12-1 also related to delegates vention" near the middle of that subsec- to national conventions and Tormer § 12-2 tion. was almost identical to present § 12-3. Neither amendment to subsection (n) § 12-2. Primary election for candidate for President and delegates to national convention. (a) Manner of becoming candidate for nomination for President: with- drawal of candidacy.-Any person who is a candidate for the nomination of a party which must nominate candidates for State public office by means of primary elections under the provisions of this article, for the office of President of the United States, and who desires to obtain the vote of the delegates from Maryland of the party in its national convention, may be- come a candidate for nomination in primary elections to be held in accor- dance with the provisions of this article only: (1) By direction of the Secretary of State who shall place the name of the candidate upon the ballot no sooner than 70 days nor later than 53 days preceding the date set by law for the primary election when he has determined in his sole discretion that the candidate's candidacy is gen- erally advocated or recognized in national news media throughout the United States, unless the candidate executes and files with the Secretary of State an affidavit stating without qualification that he is not and does not intend to become a candidate for the office at the fortheoming election: (2) By making the payment required and by filing with the State Ad- ministrative Board of Election Laws, a petition in the form prescribed by the State Administrative Board of Election Laws which shall contain the signatures of not less than 400 of the registered voters within each con- gressional district, at least 53 days preceding the date set by law for the primary election. Nothing in this section shall require compliance with § 7-1. (3) Notwithstanding any other provisions of this article, whenever any person who has been nominated in any presidential primary election, in a writing signed by him and acknowledged before a justice of the peace or notary public, notifies the officer or board with whom the certificate of candidacy, or petition for nomination, or name is required to be filed by this article, at least forty-five (15) days before the primary that he de- sires to withdraw as a candidate for the nomination, his name shall be withdrawn and the name of any person SO withdrawing shall not be printed upon the ballots to be used at the presidential primary election. The filing of & valid certificate of withdrawal of candidacy is a final act of with- drawal; and a person who files a certificate of withdrawal may not rein- state his candidacy, unless the time limit for the filing of candidacies has not expired. No filing fees shall be refunded to persons who withdraw in accordance with this section. subject, however, to $ 4A-7 of this article. Nothing in this section shall apply to a candidate who qualifies under $ 12-2 (a) (1). (b) Right to have name printed on official primary ballot--A candidate qualifying under this section shall be entitled to have his name printed upon the official primary ballot of his party in primary elections held under and in accordance with this article as a candidate for the nomination for President. (c) Daty of boards of supervisors of elections to have names printed on ballots.-The board of supervisors of elections in each county and of Baltimore City shall have printed upon the official primary ballots of each of those political parties in each county of the State, and in each legisla- five district of Baltimore City at the primary election in each year in which a President of the United States is to be elected, the names of the candidates for President and names of candidates for election as delegates to conventions certific to them by the State Administrative Board of Elee- tion Laws in manner and form and in all I'v peets similar to the way in " (d) Arrangement of names on ballots; preparation and casting of bal- lots The names of the candidates for the nomination for President of the United States and the names of the candidates for election as delegates to conventions of the several political parties upon the official primary ballots shall be arranged and the ballots shall be prepared and shall be marked and cast by voters in the same manner as is prescribed by the provisions of this article with respect to the nomination in the primary election of candidates for the office of Governor of Maryland. (e) Canvass, ascertainment and certification of results. --------- The results of the primary elections in the several counties and legislative districts of Baltimore City in presidential years shall be canvassed, ascertained and certified in the same manner as provided by law with respect to the elec- tion of delegates from the several counties and legislative districts to State conventions of the respective parties to nominate candidates for State offices. The votes cast in each primary election in each county and legisla- tive district of Baltimore City shall be canvassed and certified by the re- spective board of supervisor [boards of supervisors] of elections in Balti- more City and the several counties of the State. The Board of State Can- vassers then shall tabulate the votes 80 canvassed and certified in a manner plainly to indicate for each party which candidate for President and which candidates for election as delegates to a national convention received the highest number of votes in the State as a whole. (1969, ch. 560; 1970. ch. 103; 1971, ch. 354.) Cross reference.-See note to § 12-1 of The 1971 amendment. effective July 1, this article. 1071. substituted "which must nominate Effect of amendments. - The 1970 candidates for State public office by amendment substituted "State Adminis- means of primary elections under the pro- trative Board of Election Laws" for "Sec- visions of this article" for "subject to retury of State" twice in the first sentence the provisions of this subtitle" near the of subdivision (2) of subsection (a) and beginning of subsection (n). in subsection (c) and substituted "§ 7-1" for "$$ 7-1 and 7-2" at the end of subdivi- sion (2) of subsection (a). § 12-3. Presidential electors. (a) Nomination The State convention of any party shall nominate or provide for the nomination of candidates for presidential electors of the party in such manner as the convention determines. (b) Number of electors.-The State convention shall nominate or pro- vide for the nomination of as many candidates for presidential electors of the party as this State is entitled to appoint. (c) Certification of nominees to State Administrative Board of Elec- tion Laws.-The names of persons nominated by the State convention as candidates for presidential electors shall be certified by the presiding offi- cers of the State convention to the State Administrative Board of Elec- tion Laws. (1957, ch. 739, § 1; 1965, ch. 784; 1967, ch. 392, § 1; 1969, ch. 560; 1970, ch. 103.) Cross reference.- See note to $ 12-1 of ment substituted "State Administrative this article. Board of Election Laws" for "Secretary of Effect of amendment.- The 1970 amend- State" at the end of subsection (c). March 23, 1972 Dear Sirs: I heard a report on the radio that you were sponsoring a trip on April 22nd on an old fashioned railroad. I believe the destination was Harper's Ferry and that the trip was to last for one day. I would be very interested in reserving six tickets for this trip and receiving any other information you can give me about the trip. In particular, please advise me as to cost, departure, whether or not children can be taken, provisions for food, and other miscellaneous details. Please send this information to: Mr. Gordon Strachan The White House Washington, D.C. 20500 If you have any questions or need to contact me by telephone please call 456-1414 and ask for Gordon Strachan. Thank you. Sincerely, Gordon Strachan The Trip Committee National Railroad Historical Society Box 487 Benjamin Franklin Station Washington, D.C. GS:lm Administratively Confidential March 27, 1972 MEMORANDUM FOR: JON ROSE FROM: GORDON STRACHAN SUBJECT: Gallup Poll on Volunteer Service You probably noticed last Thursday's Gallup poll indicating that 7 in 10 favor all young men giving one year's service to the nation. A copy of the Gallup release is attached. In light of the 70% approval of the idea and the progress you have made towards the volunteer army concept, what about using this nuance as a campaign issue during the upcoming election. The staff at the Committee for the Re-Election is currently preparing issue books and mailings targeted at groups such as young voters. I have taken the liberty of sending a copy of this memorandum to Bob Marik at the Committee in the hopes that you will be able to work with him in developing this into an advantageous issue for the President, if on the merits you think it is a good idea. CC: Bob Marik GS:1m The Gallup Poll For Release: Thurs., March 23, 1' National Service Idea Backed for 30 Years 7 in 10 Favor All Young Men Giving One Year of Service to the Nation By George Gallup Copyright, 1972, Field Enterprises, Inc. PRINCETON N.J., Match 22 - For three decades. a substantial majority of US citizens have favored legislation that would require every young man to give a period of service to the nation. Continued support for such a law is seen in the latest survey which shows seven in ten Americans in favor of one The proposal has bi-partisan backing, year of service - either in the military as seen on the basis of the political Approve 58% forces or in non-military work. affiliation of respondents: Disapprove 39 No opinion 3 The following question was asked No of a national sample of 1503 adults, Favor Oppose Opin. 18 and older. who were interviewed in 100% % & % more 11 an 300 scientifically selected Independents 70 8 Even among the 16 to TO age group 22 cent chose non-military service and localities across the nation during the ---- those who would be most immediate- Republicans 65 29 6 Democrats 69 ly affected by such a plan a majority six per cent had no opinion. period December TO to 13: 24 7 Would you favor or oppose re- of:36 per cent express approval. Would Provide quaring all young men in give of year Youth Themselves A total of 1523 persons, 16 through Special Skills of service in the nation - either in Vote In Favor 29. were interv ewed in the special sur- Proponents of the national service the military forcer. or in non-military In a special national survey of young vey of youth. which was conducted na- plan see in it a way to provide special work 1.. OF road. such as Vista persons, 16 to 2% nearly six in ten vote tionwide during the middle of 1971. training to young men who do not or the Peace Corps? favorably on a proposal that would "re- plan to go on to college. and to give quire males at the age of 18, or after 4 In 10 Males all young people a better and more Here are the national results: high school. to spend one year in some Opt for Military realistic view of the social problems of form of service to the nation in the Year of Service Males in the survey of 16-to-29-year America. while offering them an op- For All Young Men? armed forces or in some public service, olds were ask whether they would portunity to do something about them. Favor such as conservation, hospital work, prefer military service or non-military 68% Those who support such a plan also Oppose Vista. the Peace Corps, and the like." service. in the event a program of na- 25 see a chance to further desegregation No opinion 7 Following are the national results tional service were put into effect. by bringing young men of all races and for the special study of 16-to-29 Some 39 per cent said they would social classes together in common un- 100% year olds: opt for milita.y service, while 55 per dertakings. March 16, 1972 MEMORANDUM FOR: KEN RIETZ FROM: GORDON STRACHAN This is an interesting analysis of the youth vote. Bob wanted you to receive a copy of it for appropriate follow-up. GS:1m March 10, 1972 MEMORANDUM FOR: BOB REISNER FROM: GORDON STRACHAN SUBJECT: FACT You mentioned in your February 8 memorandum that you had a subscription to the Democratic counter part to Monday, FACT. I have only received one copy since you sent the original copy over. If this publication is weekly, please send a copy over as soon as you finish reviewing it at the Committee. Thank you. GS: 1m March 30, 1972 MEMORANDUM FOR: BOB TEETER FROM: GORDON STRACHAN You may have noticed in the April Saturday Review that Joseph Napolitan has written a long article entitled "Yes, the Democrats Can Beat Richard Nixon." It makes fascinating reading because he discusses many of the strategy points that we have considered but only sometimes acted upon. I have attached a copy of the article so that you can read it at your convenience if you missed it. Attachment Yes, the Democrats Can Beat Richard Nixon BY JOSEPH NAPOLITAN What it will take, says this campaign strategist, is some negative thinking, imaginative use of polls and media, and a running start. I start by assuming that Richard Nixon must run on his record, or be forced to can be defeated in 1972. There are some run on his record if he tries to seek an- elections that cannot be won-even on other avenue. The powers of the Presi- a Presidential level. I'd put the 1964 dency are awesome, the resources of Johnson victory over Goldwater in this the President are unmatchable by the category; I don't see any way that Gold- party out of office, and the staff and water could have beatem Johnson that services provided by the federal gov- year. But I do think Nixon can be taken ernment are far 100 rich for the out in 1972-that's not 10 say he will be, party to match, particularly if the out only that he can party still is trying to pay on its 1968 Right now, of course, the Democrats debts. are preor ppied with the internal prob. But there is one big disadvantage to Icm of sele sting a candidate, but 1 hope, running as the incumbent: You must and indeed I urge, that at least the lead- accept responsibility for what has hap- ers of the party concern themselves pened to the country in the four years with the more distant but also more of your stewardship. state crucial matter of winning the general I'd begin my campaign planning with election once the candidate has been polls. Starting immediately, I would nominated. I say this now because what try to make arrangements with the Hearn ling happens between the present time and leading political polling firms, Demo- the Democratic nominating convention cratic state committees, and Demo- in July will have incalculable impact on cratic candidates for statewide and the outcome of the election. The status Congressional offices to include a brief of the war in Vietnam and the economy series of questions in all their polls of the country are the two major vari- about the Presidential election. The ables, and my crystal ball is murkier polling firms might have to get the per- than most people's, so 1 wouldn't even mission of their political clients to in- hazard a guess about how those impor- clude the questions, but this really tant factors will have developed by No- shouldn't be a problem. If I were rum- vember 1972. But if 1 were to lay ont a ning a statewide campaign for a Demo- program 10 defeat Nixon, 1 would start cratic candidate in 1972, I'd certainly now, and this is what I would do. want a pretty clear look at the Presi- First I would plan il negative cam- dential contest anyway. Even if it be- paign. That is, the thrust of the effort came necessary to pay the polling firms would be aimed at influence inc people to a few Inindred dollars for adding the vote against Nixon rather than for my questions, and I don't think we would candidate, whoever he might be. Any have to, it still would be worth it. combent President in turbalent times There are certain kinds of questions I'd like to see included inall polls, start- Political consultant Joseph Napohtan,was mg immediately, with exactly the same advertising director for the Hunglues wording III each poll, and presented to campaign 111 PAS. The anticle " adapted from his book the Technon Game and demographic CLOSS sections as simi- How 111 Were 11. to be public had this month I.n as possible in each state, First I by Doubleday, Copyru he 197.' In Joseph would list the candidates and ask the Napolitan respondent il be had heard of and : "If had my druthers, I'd much rather place emphasis (i.e. money) in states where I hada better chance of winning." The states WASH. ME Humphrey MINN carried MASS. N.Y. in 1968 R.1. PA. CONN. W VMD. VA. HAWAII TEX. California i. probably the key to a Democratic victory in 1972. The states Humphrey CALIF ILL. O. carried in 1968 N.J. The states E Humphrey CALIF ILL. = carried in 1968 N.J. The states Humphrey CALIF O. carried = - in 1963 But the Democrats could also win without carrying California. N.J. 1 The states Humpbrey I I III. O. MO. ALASKA carre :1 I in 1968 25 The thrust of the effort would be aimed at getting people to vote against Nixon rather than for my candidate.' whether he regarded them Lavorably in their childhood by television. In the states Nixon carried (California, or unfavor ablv or had no opinion. Next 1972, obviously, the eighteen- through Illinois, Ohio: or California, 1 would ask him what he felt were the twenty-year olds should be included, New Jersey: or California, Ohio, New major accomplishments and failures of and I'd put them in a separate cate- Jersey), he can accumulate the 270 clee. the Nixon administration. Then I would gory, to measure what impact, if any, toral votes needed to win, regardless have him select who he thought would they will have in the Presidential elec- what Nixon and any third- or fourth make the best Democratic candidate. tion. The breakdowns for income, edu- party candidate may do. I don't see Finally I would have him choose be- cation, and other factors also should be this as an impossible task. tween Nixon and several of the more standardized. The keystone state is Californi prominent Democratic contenders. I wouldn't advocate any national That's the battleground for 1972. Obviously, this wouldn't be a survey polls, because we don't have a national Gainer of 5 electoral votes-boominz in depth, but it would give the Demo- election; we have a series of state elec- it to 45 while New York drops back to cratic National Committee, which tions, and there are many states that 41-California is the prize that could bears the ultimate responsibility for the Democratic Party need not poll in decide the election. A Democrat could. organizing the Presidential campaign, 1972. win without California by carrying a constant and standardized flow of in- We tried to do some selective polling Humphrey's 1968 states plus. say, IIII formation from the various states. The in 196S, but by the time we got going- nois, Ohio, New Jersey, Missouri, and DNC can feed this informatio to a after Labor Day-it was 100 late to Alaska, but it would be more difficult computer and get figures and compari- achieve maximum cffe tiveness. We Of the states that Humphrey los: i. sons, broken down regionally and de. were in the awkward position of being 1968, ] would say New Jersey, Missou: mographically (by age. for example, or forced 10 produce our media materials and Alaska will be the easiest to swi: by race, sex, income, education, reli- before the pull results were in hand. into the Democratic column in 1972 gion, and so forth). And all for free, or But if the Democratic National Com- closely followed by Delaware. Califor practically nothing mittee follows the outline I've pre- nia, Illinois, Ohio, and Wisconsin will I can readily und. stand Presidential sented, or something similar, it will be tougher-much tougher: but wor: candidates' reluctance to share their have the best set of polls ever produced fighting for. private poll information, but if they for a Presidential candidate. With the objectives clearly defined would all agree to provide the national Another project I'd get started on so early in the game, this is the committee with this kind of informa- early would be the selection of target to begin tooling up in the target tion, with the understanding that all states. We wasted a lot of money in -for whoever the Democratic cand the candidates for the nomination 1968 because of poor advance planning; date may be. Special television P: would have access to it, they'd all bene- there's no excuse for allowing this to grams can be developed for these fit, and so would the committee. happen again in 1972. states. Registration drives should Another thing I'd do now is line up Picking the target states is casy. In gin at once in Democratic stronghold half a dozen good polling firms, con- 1968 Nivon won thirty-two states with in these states, among blacks centrate on the states that need to be 301 electoral votes, Humphrey won young people and the poor. The : polled, and assign them some specific thirteen and the District of Columbia aren't hard to identify, but unless th. states and dates. For example, I'd want with 191, and Wallace won five with 46. are registered they won't do the Demi a full-scale poll in the field about a The clear and obvious Democratic tar- cratic Party any good in November week after the Democratic nominee is gets for 1972 are the thirteen states I may give the impression here the: selected, probably another one the first "Umphrey won in 1968-Connecticut, I am writing off certain states, and : week in September, and a third about Hawaii, Maine, Maryland, Massachu- am. There are at least a dozen date the second week of October. I wouldn't setts, Michigan, Minnesota, New York, I'm willing to concede immediately assign more than three or four polls Pennsy Ivania, Rhode Island, Texas, avoid spending money in at all, to any one polling firm, because none of Washington, and West Virginia-plus less that money raised in the state the firms I know-of can handle it lot the states Nixon won that the Demo- be spent there. This may be a a. of states simultaneously and nirn out crats have a reasonable chance to carry blooded position not calculated to high-quality work on time. The ques. in 1972. This is the critical list, and on friends agiong state chairmen and em tionnaire should be prepared at the it I would place, in or for of impor- mitteemen and -wonten, but, to tell C. DNC and the demori aphies be selected tance, California, Illinois, Ohio, New truth, I'd rather win the election the by someone appointed to supervise Jersey, Missouri, Wisconsin, Delaware, make friends. (It's amazing I... polling operations for the DNC so that and Alaska. Those eight states de- friendly everyone gets to be after the potts would be compatible and livered 137 electrol votes to Nixon in you've won.) easily matched. Polling: firms use vari- 1908; today, because of census reappor- There are some states that Nivona ous age breakdowns. Mv Inm happens fionn. 111, they're worth 140. The states ried in 1968 that .1 touse these: twenty through thirty, Nixon earried in 1968 now total 305 ablv could win in 1972 other than the thirty one through forty, forlyone electoral votes instead of 301: Iham- eight abready have listed- but nome .') through sixty. over sixty. We make a phiev's states drop from 191 to 188; which I see the Democrats with .1 ten year breakdown between twenty- Wallace's from to to 45. strong chance. Nevada, New Mexico, one and forty, because those under 11 the Democratic candidate can North Catolina, Kentucky, Tenn 0.0 thirty really FLOW up 00 television, CALLY the thirteen states Humplite possibly but il had HIV druthers Ed those over that worn't as influenced carried 111 1988. plus as lew as flave of ninch rather place emphasis the operation should be ready, the research completed, the techniques perfected." money) in states where I had a better a fair amount of success, But the short- both Presidential and regional candi chance of winning than 1 do in these age of time and funds caused us to fall dates. Wherever and whenever pos places. And I wouldn't bother with the short of our goal. We have the time sible, attractive local candidates shoul Wallace states at all. It's conceivable a now, and I expect there will be enough be included in the film. hawkish Democrat such as Senator money around 10 finance an adequate By the late spring or carly summer Jackson might pull off one or two if he campaign--not as much as the Repub. of 1972 I would have a package of half. wins the nomination, but 1 wouldn't bet licans will have, but enough to cover hour documentaries for use in the on it. And who knows at this point the necessities if it is spent properly. major battleground states, specifically whether there will be a party I would try some new approaches to relating to their problems, revealing didate (Wallace) or maybe even a the use of media in the 1972 election, Republican failures and outlining Dem- fourth-party nominee (Gene McCarthy some of which can be initiated before ocratic programs. Remember one or John Lindsay). But, for planning we even know who the Democratic can- thing: We should never underestimate purposes at this stage, it really doesn't didate will be. In lact, there is no rea- the intelligence of the American voter make much difference, because there is son why the candidates could not be in. or overestimate the amount of informa- a minimum number of electoral votes formed what is being done (notice I tion at his disposal. We should be giv- required to win-270-and efforts said "informed," not "consulted"; you ing him solid chunks of anti-Nixon in- should be directed at carrying enough don't produce good media by commit- formation preparatory to presenting states to accumulate that number of tee in consultation) on their behalf. our own constructive proposals. votes. Presumably, the eventual candidate While I was producing these state If this is going to be a negative cam- might want to scrub everything, but I documentaries, I also would be work- paign-and I don't see how it can be doubt it if the material I envision is ing on some problem (or, if you prefer, any other kind unless Nixon is not the produced the way it should be; and issues) documentaries on the major candidate-then the DNC computer even if he doesn't want to use it, it will problems facing the country: lack of should be put to use right away. I'd be- be prepared in such a way that Demo- cratic candidates for Senate, the House, job opportunities, drug addiction, edu- gin feeding it every public statement Richard Nixon has made since he be- and statehouses will be able to make cation, pollution and conservation, edu- came a Congressman, properly coded use of it. cation, welfare, and poverty. Again, and categorized. I'd also add the state- Suppose I had carte blanche to oΓ- these would be definitive studies that ments of Spiro Agnew and any other ganize and implement media planning would document Republican failures Republicans who might be targets of and structure for the 1972 Presidential and present Democratic programs. and one sort or another in 1972-for exam- election: What would I do? they'd work for whoever the nominee plc, Republican National Chairman First I would take the seven bit might bc. I can't see that there would Robert Dole. Then when I (i.c., the states I feel are essential to win in 1972 be sharp differences among Humphrey, DNC, any of the Presidential candi- -California, New York, Pennsylvania, Muskie, McGovern, Kennedy, or Jack. dates, eventually the Presidential can- Illinois, Ohio, Michigan, and Texas- son programs on drugs or poverty or didate and his running mate, or any and get some tough research done on protection of natural resources or edu- other prominent Democratic speech- how the Nixon administration has cation. makers) wanted to demonstrate the in- failed to solve the problems in those The basic footage could be filmed in consistencies of Nixon's actions with states. I would deal in hard specifies, the spring and early summer; after the his words, I could just punch the right with problems directly related to the candidate is nominated, he can be buttons on my computer, and it would individual states. In New York, for worked into each of the films, and there print out the material ] needed example, this could include the massive could be time and space provided for Thisinfor mation-retrieval systemean problems of welfare and drug addic- tie-ins with local candidates. be a tremendous boon to speech tion; in California, the rampant unem- These problem-oriented films could, writers, copywriters, film and radio ployment in aerospace and the erosion if desired, be shown on national net- producers, and local Democratic can- of natural resources. work television, although I would b. didates. It's just a question of assem- 1 would find onl not only what the more inclined to make local purchases bling, coding, storing, and retrieving I problems are and how the Republican within states SO that we would be pay assume something like this has and is administration has failed to solve ing for only the states we wanted to being done, because the information it them but also what solutions have reach and not for states where we can provide. literally on a moment's been presented by the Democrats. We have no chance of winning anyway. notice, will be invaluable to the cam- should also note that California, New I'd have all these films ready to go 00 paign. York, Illinois, and higan have Re the air by Labor Day, and perhaps run My major interest in campaigns is publican governors, and that l'enn one a week for the next five or six political communication, This involves sylvania and Ohio had Republic an gov weeks, making them available to state the use of mass media, particularly errors until the start of 1971. committees and candidates within each television and radio, but other media As soon as I had assembled my re- state for additional showings at their as well. When become advertising d. search, and probably concomitantly, I convenience and expense, rector of the Humplies organization would engage three or four of the best As soon as the candidate is nomi- late in the 1988 campaign, nied to HIT television des unientary producers to nated, I'd begin work on a biographical plement some of HIV theories (11) the use make .1 thirty minute film on each dos of him: and, perhaps, his of media in a Presidential d. with state. These titus should be suitable for running mate. This would be for use 26 SHZAPHI 1473 any national polls, because we don't have a national election " later in the campaign, say from the I'd get the best political time buyer already inside everyone's brain. Con- middle of October on. available and have him chart the states scionsly, we tend to forget fairly From all these films- the state doct where we wish to make our biggest rapidly; subconsciously, we retain in- mentaries and those 00 problems-five- push and outline badgets and potential formation for much longer periods, minute programs and one-inute spots time buys in those states. Buying net. possibly lorever. The audio/videotape also could be culled. The candidate work time in't as difficult in a Presi- banks would permit our television and would go into the campaign armed dential election, because the networks radio producers to create instant recall with the greatest assortment of tele- are, by law, forced to make equal time of major events and 10 capitalize on vision weapons any candidate for available to each of the Presidential both the emotionalism and the rational President anywhere has ever had. What candidates The time buyer's skill can reactions that surrounded these events would this whole package cost? About best be used within key states. during the time they were taking place. $1-million-or something less than 8 There also a:c some more esoteric For example, no one who lived in New per cent of the total Republican tele. areas of electronic communication that York in July 1970 is likely to forget the vision time budget in 1968, around 15 I would want the Democrats to take suffocating smog that smothered the per cent of what the Democrats spent advantage of One is instant reaction, city for a few days during the middle on television in the past election. And and the other would be the establish- of that month. Utilization of newsfilm there would be some offsetting gains: ment of videotape and radio files. I clips and commentaries would in Candidates for senator and governor would establish an "instant-reaction" stantly recall those horrendous con. might be induced to pick up part of the electronic cam, a group of television ditions and could trigger the rage and tab by acquiring the films they con- and radio cialists who could capital- frustration New Yorkers felt during sidered most useful to them in their is on an event virtually instantanc- those days. own races and adapting them to their ously, be it a statement, a speech, or These electronic data banks could be personal needs. a piece of news, and through electric extraordinarily valuable in preparing The key to the success of this project feeds make it available to the networks television and radio materials for the is the quality of the materials pro- and key stations throughout the coun- Presidential election-but the time 10 duced, as it SO often is. That's why I try, Often this could be news material start assembling them is now, not after would try 10 get a lock on the best film offered to the stations for use on news the candidate has been nominated in producers as early as possible and put programs; in other cases, paid spots the middle of July 1972. A candidate them to work on the c films before produced in twenty-four hours or less who goes into the campaign armed they get so committed in other races and worked into previously purchased with this kind of backup material, and that they don't have time to work on time. the availability of instant reaction the Presidential election. This hap- No one knows when news that could facilities, possesses a big advantage pened in 1968, to Humphrey's detri- affect the outcome of the election will over the candidate who doesn't, and ment. break, or even when an opponent will this is the kind of thing the party ap. Nixon made much better use of radio commit a gaffe that could be capi- paratus can be doing prior 10 the elec- in 1968 than Humphrey did. For 1972, talized on. Under conventional systems tion. By Labor Day 1972 the operation a series of low-key, factual five-mimite of producing television and radio spots, should be organized and ready to CO, radio programs on important issues it takes days, sometimes weeks, to the material assembled, the technolo- can be prepared early, utilizing the best turn out reaction spots. Under the sys- gists in place, the research completed, speech writers in the Democratic tem I envision, these could be done in the techniques perfected. stable, and go on the air during the hours. What it takes is an alert elec- This whole operation obviously re- summer. The cost IS low, and the im. tronics team, standing by twenty-four quires planning, direction, and financ- pact canf be high. hours a day, ready to act on literally a ing. The last may be the toughest, but 1 I'd also make use of the losing Demo- moment's notice. The problem here think it's not a question of whether cratic contenders in films, perhaps a really is not SO much one of imple- the*Democratic Party can afford 10 do series of five-minute programs not 1111- mentation, bill of proper planning and it but whether the party can afford not like the one made with Unimphrey and having the right people ready to move to do it. And, in the long run, I don't Ted Kennedy in 1968. These would not when they must. 1 am convinced that think the program I have outlined be used nationally but shown in the the cost of such an operation would be would cost any more than the haphaz states where the losing candidate is far less than the value we world realize and media programs both parties have particularly popular. For example, if from it. had in the past; intelligent reallocation Senator Jackson doesn't make a five For years candidates have main- of resources would provide maximum minute film of him and the Democratic tained newspaper clip files; sophisti- value for every dollar- something we nominee discussing the problems of the cated One are beginning to use com- did not receive in past elections state of Washington should have lavor- puter retrieval systems similar to the In any event, one aspect of the came able impact in that state The same one I mentioned earlier. B:11 HOW it is paign has worked out well. Former would be true with Hareld Hughes in time for candidates, at least for Presi- Attorney General 10hn Mitchell will lown, Bine Bank 111 Indiana, Kennedy dents, to establish data banks of video- 11111 Nixon's campaign again. Anyone in Massac busetts, George M. Govern in and andiotapes not necessarily or CV- who can manage NINOR from a Intrease the Dakotas, Humpluev in Minne sola chrisich of their opponents, but also point lead to a seven tenths point Edmind Must is in New England, No: to news events. These can be used for victory in seven weeks is too Road 100 costly, and potentially useful. recall, to capitalize on the information friend to lose. 1. 1972 27 March 22, 1972 Dear Dave: Thank you for forwarding the booklet from the Montgomery High School reunion. It was an interesting evening of reading! Glad you enjoyed your brief stay in Washington-- it was good seeing you. With best wishes, Sincerely, Gordon Strachan Mr. David F. Winkler, II 318 High Brook Drive Richardson, Texas 75080 GS:1m March 18, 1972 Dear Gordon, Thank you again for arranging the true of the White House and for lunch. Enjoyed talking about the old days in Santa Rosa and the intervening years its 2 said in washington, if you're ever in; Dallas give me a call. Enclosed is the Gooblet published for the reunion, keep it as long as you like, but & would appreciate its return Good luck bi the coming compaign Dave MONTGOMERY HIGH ALUMNI ASSOCIATION I wish to become a member of the Montgomery High School lumni Association: YES NO Name Address City , State Telephone Present Occupation Interest in Association: I can take on active part I can take = limited part I can not take an active part but wish to pay dues We must have this returned by all recipients with = definite YES or NO. If yes, there must be $8.00 with all information. Please make checks payable to: M.H.S. Alumni Association MONTGOMERY HIGH ALUMNI ASS'N 1837 Will Scarlet Lane Santa Rosa, Calif. Administratively Confidential March 14, 1972 MEMORANDUM FOR: RON WALKER FROM: GORDON STRACHAN SUBJECT: Surrogate Advancing Pursuant to our conversation, could you prepare a report for Bob which covers the following points: 1) The result of your meeting with Jack Kemp concerning his report that the advancing for the surrogate candidates in New Hampshire was lousy, 2) An analysis of what really happened in New Hampshire -- presumably this could be based on discussions with Ed Murphy and Allen Walker; 3) An analysis of how the surrogates who went to Florida were handled, and finally 4) Your suggestions for correcting whatever problems exist. As we discussed on the telephone, discretion and confidentiality is crucial. Magruder, Porter, et al could become quite upset, so a low-key approach would seem to be best. Bob has asked for your report by the close of business, Thursday, March 16. Due Date; March 16, 1972 GS:1m ACTION THE WHITE HOUSE WASHINGTON March 14, 1972 ADMINISTRATIVELY CONFIDENTIAL MEMORANDUM FOR: MR. GORDON STRACHAN FROM: L. HIGBY h To follow-up on our conversation this morning -- Bob has received a report that Jack Kemp has reported that the advancing for surrogate candidates in New Hampshire was lousy. He would like someone to talk to Kemp and find out specifically what the problem was. Also, this person should talk to a couple of other of the surrogates to find out what the problems were. The person should also do some checking in Florida and see how we are handling the advance operation for surrogates there. Bob would then like a memo from whoever does the checking on what the problems were, what Kemp reported the problems were, and what we are doing to correct the problems. Will you please follow-up on this and have the report in to Haldeman by close of business on Thursday. Thank you. If you are going to have Walker handle this project, you might want to let him know today so his office can at least be setting up an appointment with Kemp. This is a very delicate matter, obviously, that could easily upset Magruder, etc., so it has to be handled on a low-key basis and you should make this clear to Walker. Also, you should let Chapin know what we are doing here so he doesn't have the feeling we are getting in the middle of his operation without at least advising him. Administratively Confidential March 31, 1972 MEMORANDUM FOR: NELL YATES FROM: GORDON STRACHAN Attached is a memorandum from Maurice Stans concerning the September 26 nationwide closed-circuit TV fund raising dinner. I talked with Dave Parker and he mentioned that you had the original schedule request which approved the date "subject only to Presidential change". Would you please put Stans' memorandum in as back up to the original schedule proposal. CC: Dave Parker GS:1m MAURICE H. STANS SUITE 272 1701 PENNSYLVANIA AVENUE, N.W. WASHINGTON, D. C. 20006 (202) 333-8280 February 17, 1972 MEMORANDUM FOR THE PRESIDENT: This is to confirm your participation and September 26 as the date for the Nationwide Closed-circuit Television Fund-raising Dinner sponsored by the Finance Committee for the Re-election of the President. I have also asked the Vice President and the members of your Cabinet to hold this date open. Maurice many H. Stans * # Administratively Confidential March 31, 1972 Suontis MEMORANDUM FOR: NELL YATES FROM: GORDON STRACHAN Raup Attached is a memorandum from Maurice Stans concerning the September 26 nationwide closed-circuit TV fund raising dinner. I talked with Dave Parker and he mentioned that you had the original schedule request which approved the date "subject only to Presidential change". Would you please put Stans' memorandum in as back up to the original schedule proposal. CC: Dave Parker GS:1m MAURICE H. STANS SUITE 272 1701 PENNSYLVANIA AVENUE, N.W. WASHINGTON, D. C. 20006 (202) 333-8280 February 17, 1972 MEMORANDUM FOR THE PRESIDENT: This is to confirm your participation and September 26 as the date for the Nationwide Closed-circuit Television Fund-raising Dinner sponsored by the Finance Committee for the Re-election of the President. I have also asked the Vice President and the members of your Cabinet to hold this date open. Maurice many H. Stans *** 3/7 12:30 pm -- I checked with Nell and they are still looking for this THE WHITE HOUSE WASHINGTON March 6, 1972 Date: TO: H.R. HALDEMAN FROM: GORDON STRACHAN Dave Parker mentioned that you confirmed to him that the only fund raising event the President would do is this September 26 event arranged by Stans : Vates 3/2 neel Lance FOR Give Parka Hordon to has over sele to talk Parker w/ CH- 1 a schedule backys- Pull - paper to Pailer u/in last 3 wels schedule proposal

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WHSF: Contested, 13-7

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