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This file contains: From Gordon Strachan to Lee Nunn. RE: The White House Support List. 1 pg. [Subject: White House Staff] [Memo], 5/18/1972 From Gordon Strachan to Fred Malek. Voter Blocs' Budgets, and the concern about the old folks budgets in comparison to the "youth." 1 pg. [Subject: Domestic Policy] [Memo], 5/18/1972 From Gordon Strachan to Jeb Magruder. RE: The discussion between Arthur Finkelstein and Ted Garrish concerning the registration of young voters. 1 pg. [Subject: Domestic Policy] [Memo], 5/18/1972 From Gordon Strachan to Fred Malek. RE: A monthly up-date concerning the campaign activities at 1701. 1 pg. [Subject: Campaign] [Memo], 5/17/1972 From Gordon Strachan to Jeb Magruder. RE: A plan to bring the top political people from each key state to the White House for private dinners. 1 pg. [Subject: Domestic Policy] [Memo], 5/13/1972 From Gordon Strachan to Jeb Magruder. RE: The RNC mock election guide, along with the RNC "nuts and bolts" booklet, will serve the campaign well. 1 pg. [Subject: Domestic Policy] [Memo], 5/10/1972 From Gordon Strachan to Jeb Magruder. RE: Message that reads, "Was Rita's departure less than amicable?" 2 pgs. [Subject: Personal] [Memo], 5/8/1972 From Gordon Strachan to David McCosker. RE: Mr. McCosker's surprise at receiving a parking ticket. 1 pg. [Subject: Personal] [Letter], 5/2/1972 Unknown author to Gordon (last name unknown). RE: The payment of a parking citation that was received when visiting the White House. 1 pg. [Subject: Personal] [Letter], 4/26/1972 From Arthur C. Hendrick to Ron Jones. RE: The purchase and price of 100 Brubakers at the rate of 20 per month. 1 pg. [Subject: Personal] [Letter], 4/7/1972 From Gordon Strachan to Counsellor Rumsfeld. RE: Gallup Chappaquiddick Poll. 1 pg. [Subject: White House Staff] [Memo], 5/5/1972 The Gallup Opinion Index entitled, "Ted Kennedy Suffers Serious Loss in Personal Appeal Following Accident." 5 pgs. [Subject: Campaign] [Report], no date The Gallup Opinion Index entitled, "Kennedy Fails to Gain Former Appeal." 1 pg. [Subject: Campaign] [Report], no date The Gallup Opinion Index entitled, "Kennedy Gaining Strength Despite 'Not a Candidate' Stand." 5 pgs. [Subject: Campaign] [Report], no date The Gallup Poll Report detailing Kennedy's support amongst Democrats, despite doubts about Chappaquiddick. 1 pg. [Subject: Campaign] [Report], no date From Gordon Strachan to Jack Rourke. RE: Gratitude for suggesting Mr. Bob Siegel's home as possible quarters during the Republican Convention in August. 1 pg. [Subject: Campaign] [Letter], 5/2/1972 From Gordon Strachan to Bill Safire. RE: The Nixon Years-Lift of Leadership booklet. 1 pg. [Subject: Domestic Policy] [Memo], 5/19/1972 From L. Higby to M.S. Indecipherable handwritten note. 1 pg. [Subject: White House Staff] [Memo], no date From Gordon Strachan to Larry. RE: Indecipherable handwritten note. 1 pg. [Subject: White House Staff] [Memo], no date From Ted Hullin to Gordon Strachan. RE: Attached comments made concerning the booklet entitled, "The Nixon Years." 1 pg. [Subject: Domestic Policy] [Memo], 5/10/1972 From Gordon Strachan to John Ehrlichman. RE: The signing off of Ed Harper on the text of the booklet entitled, "The Nixon Years." 1 pg. [Subject: Domestic Policy] [Memo], 5/8/1972 From Jeb S. Magruder to John N. Mitchell. RE: "The Nixon Years," and its readiness to go to the printer, planning 20,000 copies on the first round. 1 pg. [Subject: Domestic Policy] [Memo], 4/17/1972 From Gordon Strachan to Hugh Sloan. RE: The Polling Bills, and the update concerning the September 10th filing which will not record payments to the ORC. 1 pg. [Subject: Domestic Policy] [Memo], 5/5/1972 From Gordon Strachan to Bob Teeter. RE: Wave II Draft Questionnaire. 1 pg. [Subject: Domestic Policy] [Memo], 5/17/1972

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WHSF: Contested, 13-13
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This file contains: From Gordon Strachan to Lee Nunn. RE: The White House Support List. 1 pg. [Subject: White House Staff] [Memo], 5/18/1972 From Gordon Strachan to Fred Malek. Voter Blocs' Budgets, and the concern about the old folks budgets in comparison to the "youth." 1 pg. [Subject: Domestic Policy] [Memo], 5/18/1972 From Gordon Strachan to Jeb Magruder. RE: The discussion between Arthur Finkelstein and Ted Garrish concerning the registration of young voters. 1 pg. [Subject: Domestic Policy] [Memo], 5/18/1972 From Gordon Strachan to Fred Malek. RE: A monthly up-date concerning the campaign activities at 1701. 1 pg. [Subject: Campaign] [Memo], 5/17/1972 From Gordon Strachan to Jeb Magruder. RE: A plan to bring the top political people from each key state to the White House for private dinners. 1 pg. [Subject: Domestic Policy] [Memo], 5/13/1972 From Gordon Strachan to Jeb Magruder. RE: The RNC mock election guide, along with the RNC "nuts and bolts" booklet, will serve the campaign well. 1 pg. [Subject: Domestic Policy] [Memo], 5/10/1972 From Gordon Strachan to Jeb Magruder. RE: Message that reads, "Was Rita's departure less than amicable?" 2 pgs. [Subject: Personal] [Memo], 5/8/1972 From Gordon Strachan to David McCosker. RE: Mr. McCosker's surprise at receiving a parking ticket. 1 pg. [Subject: Personal] [Letter], 5/2/1972 Unknown author to Gordon (last name unknown). RE: The payment of a parking citation that was received when visiting the White House. 1 pg. [Subject: Personal] [Letter], 4/26/1972 From Arthur C. Hendrick to Ron Jones. RE: The purchase and price of 100 Brubakers at the rate of 20 per month. 1 pg. [Subject: Personal] [Letter], 4/7/1972 From Gordon Strachan to Counsellor Rumsfeld. RE: Gallup Chappaquiddick Poll. 1 pg. [Subject: White House Staff] [Memo], 5/5/1972 The Gallup Opinion Index entitled, "Ted Kennedy Suffers Serious Loss in Personal Appeal Following Accident." 5 pgs. [Subject: Campaign] [Report], no date The Gallup Opinion Index entitled, "Kennedy Fails to Gain Former Appeal." 1 pg. [Subject: Campaign] [Report], no date The Gallup Opinion Index entitled, "Kennedy Gaining Strength Despite 'Not a Candidate' Stand." 5 pgs. [Subject: Campaign] [Report], no date The Gallup Poll Report detailing Kennedy's support amongst Democrats, despite doubts about Chappaquiddick. 1 pg. [Subject: Campaign] [Report], no date From Gordon Strachan to Jack Rourke. RE: Gratitude for suggesting Mr. Bob Siegel's home as possible quarters during the Republican Convention in August. 1 pg. [Subject: Campaign] [Letter], 5/2/1972 From Gordon Strachan to Bill Safire. RE: The Nixon Years-Lift of Leadership booklet. 1 pg. [Subject: Domestic Policy] [Memo], 5/19/1972 From L. Higby to M.S. Indecipherable handwritten note. 1 pg. [Subject: White House Staff] [Memo], no date From Gordon Strachan to Larry. RE: Indecipherable handwritten note. 1 pg. [Subject: White House Staff] [Memo], no date From Ted Hullin to Gordon Strachan. RE: Attached comments made concerning the booklet entitled, "The Nixon Years." 1 pg. [Subject: Domestic Policy] [Memo], 5/10/1972 From Gordon Strachan to John Ehrlichman. RE: The signing off of Ed Harper on the text of the booklet entitled, "The Nixon Years." 1 pg. [Subject: Domestic Policy] [Memo], 5/8/1972 From Jeb S. Magruder to John N. Mitchell. RE: "The Nixon Years," and its readiness to go to the printer, planning 20,000 copies on the first round. 1 pg. [Subject: Domestic Policy] [Memo], 4/17/1972 From Gordon Strachan to Hugh Sloan. RE: The Polling Bills, and the update concerning the September 10th filing which will not record payments to the ORC. 1 pg. [Subject: Domestic Policy] [Memo], 5/5/1972 From Gordon Strachan to Bob Teeter. RE: Wave II Draft Questionnaire. 1 pg. [Subject: Domestic Policy] [Memo], 5/17/1972
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Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 13 5/18/1972 White House Staff Memo From Gordon Strachan to Lee Nunn. RE: The White House Support List. 1 pg. 13 13 5/18/1972 Domestic Policy Memo From Gordon Strachan to Fred Malek. Voter Blocs' Budgets, and the concern about the old folks budgets in comparison to the "youth." 1 pg. 13 13 5/18/1972 Domestic Policy Memo From Gordon Strachan to Jeb Magruder. RE: The discussion between Arthur Finkelstein and Ted Garrish concerning the registration of young voters. 1 pg. 13 13 5/17/1972 Campaign Memo From Gordon Strachan to Fred Malek. RE: A monthly up-date concerning the campaign activities at 1701. 1 pg. Wednesday, February 16, 2011 Page 1 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 13 5/13/1972 Domestic Policy Memo From Gordon Strachan to Jeb Magruder. RE: A plan to bring the top political people from each key state to the White House for private dinners. 1 pg. 13 13 5/10/1972 Domestic Policy Memo From Gordon Strachan to Jeb Magruder. RE: The RNC mock election guide, along with the RNC "nuts and bolts" booklet, will serve the campaign well. 1 pg. 13 13 5/8/1972 Personal Memo From Gordon Strachan to Jeb Magruder. RE: Message that reads, "Was Rita's departure less than amicable?" 2 pgs. 13 13 5/2/1972 Personal Letter From Gordon Strachan to David McCosker. RE: Mr. McCosker's surprise at receiving a parking ticket. 1 pg. 13 13 4/26/1972 Personal Letter Unknown author to Gordon (last name unknown). RE: The payment of a parking citation that was received when visiting the White House. 1 pg. Wednesday, February 16, 2011 Page 2 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 13 4/7/1972 Personal Letter From Arthur C. Hendrick to Ron Jones. RE: The purchase and price of 100 Brubakers at the rate of 20 per month. 1 pg. 13 13 5/5/1972 White House Staff Memo From Gordon Strachan to Counsellor Rumsfeld. RE: Gallup Chappaquiddick Poll. 1 pg. 13 13 Campaign Report The Gallup Opinion Index entitled, "Ted Kennedy Suffers Serious Loss in Personal Appeal Following Accident." 5 pgs. 13 13 Campaign Report The Gallup Opinion Index entitled, "Kennedy Fails to Gain Former Appeal." 1 pg. 13 13 Campaign Report The Gallup Opinion Index entitled, "Kennedy Gaining Strength Despite 'Not a Candidate' Stand." 5 pgs. Wednesday, February 16, 2011 Page 3 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 13 Campaign Report The Gallup Poll Report detailing Kennedy's support amongst Democrats, despite doubts about Chappaquiddick. 1 pg. 13 13 5/2/1972 Campaign Letter From Gordon Strachan to Jack Rourke. RE: Gratitude for suggesting Mr. Bob Siegel's home as possible quarters during the Republican Convention in August. 1 pg. 13 13 5/19/1972 Domestic Policy Memo From Gordon Strachan to Bill Safire. RE: The Nixon Years-Lift of Leadership booklet. 1 pg. 13 13 White House Staff Memo From L. Higby to M.S. Indecipherable handwritten note. 1 pg. 13 13 White House Staff Memo From Gordon Strachan to Larry. RE: Indecipherable handwritten note. 1 pg. Wednesday, February 16, 2011 Page 4 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 13 5/10/1972 Domestic Policy Memo From Ted Hullin to Gordon Strachan. RE: Attached comments made concerning the booklet entitled, "The Nixon Years." 1 pg. 13 13 5/8/1972 Domestic Policy Memo From Gordon Strachan to John Ehrlichman. RE: The signing off of Ed Harper on the text of the booklet entitled, "The Nixon Years." 1 pg. 13 13 4/17/1972 Domestic Policy Memo From Jeb S. Magruder to John N. Mitchell. RE: "The Nixon Years," and its readiness to go to the printer, planning 20,000 copies on the first round. 1 pg. 13 13 5/5/1972 Domestic Policy Memo From Gordon Strachan to Hugh Sloan. RE: The Polling Bills, and the update concerning the September 10th filing which will not record payments to the ORC. 1 pg. 13 13 5/17/1972 Domestic Policy Memo From Gordon Strachan to Bob Teeter. RE: Wave II Draft Questionnaire. 1 pg. Wednesday, February 16, 2011 Page 5 of 5 Presidential Materials Review Board Review on Contested Documents Collection: H. R. Haldeman Box Number: 237 Folder: Strachan Chron M-Z May 1972 Document Disposition 262 Return Private/Political Memo Strachen to Malek 5/18/72 263 Retain Open 264 Return Private/Political Memo Utrachan to Magruder 5/18/72 265 Retain Open 266 Return Private/Political Memo Strachan to Malek 5/17/72 267 Retain Open 268 Retain Open 269 Retain Open 270 Return Private/Political Memo Strachen to Magruder 5/13/72 271 Return Private/Political Memo Strachan to Magruder 5/10/70 272 Return Private/Political Memo Strachan to Magruder 5/8/72 273 Retain Open 274 Return Private/Personal LTR Strachare to McCosker 5/2/70 275 Return Private/Political Memo Strachan to Nunn 5/18/78 276 Retain Open 277 Retain Open 278 Retain Open 279 Retain Open 280 Retain Open 281 Retain Open 282 Retain Open 283 Retain Open 284 Retain Open 285 Return Private/Political Memo Stractan to Rinnsfeld 5/5/70 Presidential Materials Review Board Review on Contested Documents Collection: H. R. Haldeman Box Number: 237 286 Return Private/Political LTR Strachan to Rourke 5/2/72 287 Retain Open 288 Return Private/Political Memo Strachan to Safire 5/19/72 289 Retain Open 290 Retain Open 291 Retain Open 292 Retain Open 293 Return Private/Political Memo Strachan to Sloan 5/5/72 294 Retain Open 295 Return Private/Political Memo Strachan to Tester 5/17/78 296 Retain Open 297 Retain Open 298 Retain Open 299 Retain Open 300 Retain Open 301 Retain Open ADMINISTRATIVELY CONFIDENTIAL May 18, 1972 MEMORANDUM FOR: FRED MALEK FROM: GORDON STRACHAN SUBJECT: Voter Blocs' Budgets Bob reviewed your budgets for the voter blocs. He noted that youth and women received twice what your other groups do. He was concerned about the old folks budgets. It is his view that they are worth ten times what "youth" may be. As you revise your budgets, you may want to discuss Bob's views with Mitchell when reaching decisions regarding the final budgets. GS/jb F/U - 6/2 ADMINISTRATIVELY CONFIDENTIAL May 18, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN SUBJECT: Youth Vote I was particularly interested in the discussion between Arthur Finkelstein and Ted Garrish the other evening regarding the relative merits of registration of youth. I understood that you were to have Garrish and Finkelstein prepare a joint memorandum for John Mitchell. We of course would be interested in receiving a copy of that memorandum as soon as it is complete. GS/jb F/U - 6/1 ADMINISTRATIVELY CONFIDENTIAL May 17, 1972 MEMORANDUM FOR: FRED MALEK FROM: GORDON STRACHAN SUBJECT: Monthly Report As we have discussed periodically, it would be valuable for Bob to receive a brief monthly up-date from you regarding your campaign activities at 1701. Although he currently receives copies of your periodic memoranda to Mitchell, it would be useful to have a brief, written description of the decisions reached during discussions with Mr. Mitchell. During the Russia trip, it might be an excellent time to prepare the first report summarizing your activities, successes, and failures in shifting to the 1701 operation. I would be interested in your reaction. GS/jb F/U - 6/1 Please submit your report on this project by June 1, 1972. ADMINISTRATIVELY CONFIDENTIAL May 13, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN SUBJECT: Key State Dinners Last fall, a good deal of effort was put into a project to bring the top political people from each key state to the White House for private dinners. Mr. Mitchell developed some lists for some states but the project was to be delayed until after the primaries. With only California left, should this project be re-raised? Do you know where it stands? CC: Dave Parker GS:car ADMINISTRATIVELY CONFIDENTIAL May 10, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN SUBJECT: Mock Conventions I know you may be sick of this subject, empecially because we keep asking about it in spite of some successes by Rietz and Gorton. However, if you review the attached RNC 1972 Mock Election Guide, you will quickly understand our concern. Without once mentioning the President, the RNC nevertheless quotes David Brinkley. Unbelievable! Together with the RNC "nuts and bolts" booklet, this will go down as a classic. GS/jb ADMINISTRATIVELY CONFIDENTIAL May 8, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN Was Rita's departure less than amicable? GS/jb Mag 20 In another analysis of a primary vote, Louis Bean concludes in the Post that the Indiana GOP crossover may spell bad news for the GOP. Again he finds the Dem vote an marked upswing. Roche, however, suggests all too much is being made of the primaries. Fact is the turnouts aren't that great and they've been dominated by the ideologuees backing McGovern and Wallace. Besides seeing headlines about McGovern sweeps, etc., Roche asks what the reaction would be to the following: "10% of Mass voters give McGovern victory. 11 Yet that's all that did vote for him 250, 000 out of 2. 5M. Times takes note of new book on "The Ethnic Factor: How America's Minorities Decide Elections. 11 Blacks, Span-speaking, Jew, Italian and Slav voters make up 30-33% of electorate and are concentrated in major states thus making appeals to them possibly decisive in presidential campaigns. Herb Klein said the GOP decision to shift its convention stemmed from a dispute with the management of the SD Sports Arena. He said the move was not meant to suggest that SD is not "a great convention city." Mayor Pete Wilson, saying his city will save more than $1M by not hosting the convention, proclaimed the week of Aug 21 as the "week of San Diego America's finest city. 11 Ashbrook won the overwhelming endorsement of UROC in a 519-60 vote. Nofziger played down the importance of the vote, declaring that the group had no more than 4, 000 members tho it claims 10, 000. For the 1st time Ashbrook said he would not back RN if the Pres. is re-nominated, but would not go so far as to say he would not vote for RN in the November election. He also said the Admin has its share of "effete, intellectual snobs" and singled out Kissinger as an example. The remark earned Ashbrook the heaviest standing ovation of the evening in a speech that was interrupted 26 times by applause, says UPI. JIM The Star quotes Rita Hauser that voters "have a right" to judge RN on how well he succeeds in ending the war, "since he, himself, has made the issue. She also said the growing feminist movement is bringing about "a unity SO powerful that it could well define a new alliance of strength dedicated to peace and betterment of the human condition. 11 She pointed out that for the first time women are able to free themselves for their roles in society "by being able to control the reproductive cycle and thereby free themselves from a lifetime of continued pregnancy and child rearing. 11 A Star report sees little progress being made by "Maggie" Smith's GOP challenger millionaire Monks. May 2, 1972 Dear Mr. McCosker: I was somewhat surprised to receive your note of April 26th in which you enclosed a parking ticket which you received here in Washington. As we discussed on the telephone, I had arranged parking for you on West Executive Avenue so you would not have to face the usual parking problem while you toured the White House. The ticket is enclosed as I am sure you will want to pay the fine quickly. Sincerely, Gordon Strachan Staff Assistant to H. R. Haldeman Mr. David B. McCosker 2108 Linda Flora Drive Los Angeles, California 90024 GS/jb From the desk of DAVID B. McCOSKER april 26, 72 Dear Gorden, a most enjoyable term of the White House Thank to you and pat Price. l followed your parting instructions and the enclosed is what I get. can you take came of this parking citation for one ?! Did you receive the Pean Symbol 1 handed to Pat Price? "Pear with Honor symbol 7 the inform 2d, not the checkens ford place sign sym bolu of the ignorent inis in formed students. The en closed from citlanter Volhswagen indicates V.W. enthusion for the Brubaber! Sincerely, Dane (202)337-2655 (213) 476-6273 (213) 645-2601 I ATLANTIC VOLKSWAGEN, INC. 472 SO. ATLANTIC BLVD. EAST LOS ANGELES, CALIF. 90022 Phone 266-6650 April 7, 1972 The Brubaker Industries 5625 West Century Boulevard Los Angeles, California 90045 Attention: Mr. Ron Jones Dear Mr. Jones: This letter shall be our Purchase Order for 100 (one Hundred} Brubakers at the rate of 20 per month and we would like to have the first opportunity to purchase any additional Brubakers you may have during this period. Very truly yours, artt ATLANTIC VOLKSWAGEN, INC. Arthur C. Hendrick, President ACH/ar ADMINISTRATIVELY CONFIDENTIAL May 18, 1972 MEMORANDUM FOR: LEE NUNN FROM: GORDON STRACHAN SUBJECT: White House Support List Pursuant to our conversation this morning, would you prepare a memorandum for Bob which describes the result of the authorized test mailing to 10,000, a revised text for the letter, and the timing of the mailing? Bob would like to review this proposal upon return from Russia. Would it be possible to have this memorandum to our office by June 1? In the meantime, I have asked Ann Morgan to reject any requests for access to the White House support list, either by the Committee looking for workers or by anyone else involved in fundraising. CC: Ann Morgan Hugh Sloan GS/jb F/U - 6/1 ADMINISTRATIVELY CONFIDENTIAL May 5, 1972 MEMORANDUM FOR: COUNSELLOR RUMSFELD FROM: GORDON STRACHAN SUBJECT: Gallup Chappaquiddick Poll In light of our telephone conversation, you might be inter- ested in the past three annual Gallup Chappaquiddick polls. In spite of the Wall Street Journal articles of May 4-5, Gallup may neither conduct nor publish the annual Kennedy- Chappaquiddick Poll. att. GS/jb THE GALLUP OPINION INDEX August, 196 Report #50 12 Kennedy Sullers Serious Loss in Personal Appeal Following Accident In the aftermath of his July 18 car accident which took the life of Mary Jo Kopechne, Sen. Edward M. Kennedy has fallen sharply in terms of public es- teem for him as a person. However, his political standing in a nationwide test race against Richard Nixon and George Wallace remains unchanged compared with earlier April results. On Saturday, July 26, the day after Senator Kennedy went on network tele- vision to explain the details of the fatal accident, Gallup Poll interviewers began questioning a full-scale sample of the nation's adults. The survey, which reached 1419 persons in over 300 localities, was completed Monday, July 28 prior to Kennedy's announcement that he intended to run for the Senate again in 1970. A comparison of this survey with an exactly comparable one last March shows a decline in "extremely favorable" attitudes toward Kennedy, as a per- son, from 43 per cent to 34 per cent. In terms of actual numbers of people, these percentages indicate that Kennedy has lost, temporarily at least, the high regard of some 18 million Americans. The decline in extremely favorable attitudes has been accompanied by an in- crease in "extremely unfavorable" attitudes from 4 per cent in the earlier survey to 11 per cent today. Despite these sharp shifts in extreme feelings about Kennedy, overall favor- able attitudes continue to outweigh unfavorable attitudes by a wide margin, 3-to-l in the latest survey. FIRST EVIDENCE OF POLITICAL EFFECT Senator Kennedy has not lost political ground in relation to Richard Nixon and George Wallace. In an April survey, Kennedy's share of the vote in a three-way trial heat against Nixon and Wallace was 33 per cent. His vote to- day is 36 per cent. It is important to bear in mind that the above trial heat results reflect not only attitudes toward Senator Kennedy, but toward President Nixon and George Wallace as well. Party allegiance is also a factor. Many Democrats for example, may now have d lesser regard for Kennedy as a person but still do not want to jump party lines. SCALE USED FOR BEFORE-AFTER TEST To determine the impact of recent events on Senator Kennedy, a sensitive attitude measuring device called the Stapel Scalometer was employed. The Stapel Scalometer consists of 10 numbered squares going from plus five or someone liked very much - all the way down to minus five - or someone disliked very much. Each respondent is asked to indicate the square that best describes his feelings about a particular person. The following table compares the latest ratings with those recorded in March: PUBLIC'S RATING OF KENNEDY BEFORE AND AFTER ACCIDENT March July Survey 26-28 Change % % % Extremely favorable (Plus 5, 4) 49 34 -15 Mildly favorable (Plus 3, 2, 1) 36 40 + 4 Mildly unfavorable (Minus 1, 2, 3) 8 13 + 5 Extremely unfavorable (Minus 4, 5) 4 11 + 7 No opinion 3 2 - 1 100% 100% CHANGE BY MAJOR GROUPS The following table shows that Kennedy has fallen from esteem about equal- ly among men and women. The views of older persons have been most seriously affected. 'EXTREMELY FAVORABLE' March July Survey 26-28 Change %, % NATIONAL 49 34 -15 Men 45 31 -14 Women 52 37 -15 21 29 years 51 39 -12 30 - 49 years 49 36 13 50 & over 46 28 18 East 53 41 -12 Midwest 53 35 18 South 42 23 19 West 42 35 - 7 11 March July Survey 26-28 Change % % % Protestants 41 27 -14 Catholics 65 53 -12 'EXTREMELY UNFAVORABLE' NATIONAL 4 11 +7 Men 5 12 +7 Women 3 10 +7 21 29 years 2 5 +3 30 49 years 3 9 +6 50 & over 6 15 +9 East 3 7 +4 Midwest 2 8 +6 South 9 17 +8 West 1 9 +8 Protestants 6 12 +6 Catholics 1 6 +5 Sen. Edward Kennedy's controversial automobile accident has also taken a toll on his popularity among the nation's Democratic voters. The youthful Senator is now locked in close battle with Hubert Humphrey, the 1968 Democratic nominee, for popularity honors among the rank-and- file of the party. The earlier Gallup survey (in March) showed Kennedy leading a field of five prominent Democrats, with 67 per cent of Democratic voters giving him an "extremely favorable" rating. His closest rival was Hubert Humphrey, with 48 per cent. In the survey conducted following the fatal accident, the com- parable ratings were 53 per cent for Kennedy and 48 per cent for Humphrey. VIEWS OF DEMOCRATIC VOTERS Before After Accident Accident % % Edward Kennedy 67 53 Hubert Humphrey 48 48 Edmund Muskie 35 32 Eugene McCarthy 17 18 George McGovern* 10 10 MUC: relatively low, it should be bome in mind that many people are presently which to := sitity the South Denota Senator. To determine the impact of recent events on Senator Kennedy's political standing, the Gallup Poll in the latest survey repeated a "test election" ques- tion asked last April: "To get some idea of the national political situation at this early stage, suppose the presidential election were being held today and Richard Nixon were the Republican candidate, Sen. Edward Kennedy were the Democratic candidate and George Wallace ran again as a third party candidate. Which would you like to see win?" Following are the latest findings, based on the preferences of the 1059 per- sons in the sample who said they voted in last fall's presidential election, compared with earlier results: COMPARISON OF TRIAL HEATS (National) July April 26-28 % % Nixon 52 52 Kennedy 33 36 Wallace 10 9 Undecided, other 5 3 SHOULD NOT RESIGN FROM U.S. SENATE A small-scale national Gallup survey, conducted Tuesday night, July 29, by telephone with 110 adults, showed sentiment about 9-to-1 opposed to Senator Kennedy resigning from the Senate. At the same time, however, the survey revealed that at least half of all persons interviewed were not entirely satisfied with Kennedy's explanation of the events surrounding the July 18 accident. Here are some typical verbatim comments recorded in the interviewing: "Senator Kennedy's human like the rest of us," said the 47-year old wife of a machine operator from Wisconsin, who thinks Kennedy should not resign from the Senate. "People have a tendency to demand too much of public figures." But a 51-year old resident from New York holds different views: "There are too many questions left unanswered about this whole business. Money has helped him - if he were a person of lesser means, he'd be in real trouble right now." "That family's had so much tragedy already," said a 63-year old minister from High Point, N. C., "I wouldn't want to pass judgment. Personally, I like the man." 10 HAD EVERYTHING GOING FOR HIM Prior to the recent developments which could have a major impact on Ken- nedy's political future, the youthful Senator had just about everything going for him as a political candidate: * In a February Callup Survey, Senator Kennedy was far and away the top choice of both Democratic and Independent voters as the man who should take over the direction of the plans and policies of the Democratic party dur- ing the next four years. * A March survey showed that 94 per cent of Americans were able to cor- rectly identify the 37-year old Majority Whip, a remarkably high awareness score. The same survey showed 8 in 10 persons of the belief that Kennedy would like to be President. Eight in ten also thought that he would someday win the Democratic nomination for President. On campus, Kennedy was found in a May survey to be the new campus hero, replacing last year's idol, Sen. Eugene McCarthy. In the Gallup Poll's audit last December of the 10 men most admired by the American people, Sen. Edward Kennedy placed third on the list. PUBLIC'S RESPONSE IN EARLIER SURVEYS No one can be sure what lies ahead for Senator Kennedy as far as his political career is concerned. However, it may be instructive to recall the public's re- sponse to an earlier event in Edward Kennedy's personal life, as well as to one occasion in the personal life of another leading public figure, New York Governor Nelson Rockefeller. In the Spring of 1962, Edward Kennedy disclosed that he had been asked to leave Harvard University at the end of his freshman year after he had had a friend taken an examination for him. EVENT LEFT NO POLITICAL SCARS Senator Kennedy's success at the polls in Massachusetts two years later and in subsequent nationwide public opinion surveys have furnished ample evi- dence that this particular event in Edward Kennedy's life left no permanent political scars. Nelson Rockefeller suffered rather substantial losses in popularity in 1961 when news of his impending divorce was first announced, but subsequent Gallup Poll check indicated that he regained most of his support withing a relatively short period of time. 23 THE GALLUP OPINION INDEX August, 1970 Report #62 One Year After Chappaquiddick KENNEDY FAILS TO GAIN FORMER APPEAL Sen. Edward Kennedy has failed thus far to regain the high level of popular- ity he had enjoyed prior to his tragic car accident on Chappaquiddick Island exactly one year ago. In the latest survey 25 percent of all adults interviewed give Senator Kennedy an "extremely favorable" rating, only half the proportion who did so in a survey conducted prior to the accident last July 18-19. Immediately following the accident Kennedy's "extremely favorable" rating dropped sharply from 49 percent to 34 percent. His rating slipped a few percentage points more in an October survey. A Jan- uary survey showed Kennedy making a slight recovery in terms of his popu- lar appeal, but these gains did not hold up, as seen in the latest survey. One factor in the decline found in the latest sampling may have been Judge James A. Boyle's inquest report on the death of Miss Kopechne, released April 29, in which he concluded that Senator Kennedy may have driven negligently and that such driving may have contributed to Miss Kopechne's death. To determine attitudes toward Senator Kennedy, a sensitive attitude measur- ing device called the Stapel Scalometer was employed. The Stapel Scalometer consists of 10 numbered squares which range from extreme like to extreme dislike. Each respondent is asked to indicate the square that best describes his feelings about a particular person. The top two positions on the scale are combined to provide the "extremely favorable" rating. The following table shows the trend in "extremely favorable" ratings: Extremely Favorable Rating of Kennedy Latest 25% January '70 34 October '69 28 July (after accident) 34 March (before) 49 Senator Kennedy's doctine in appeal has occurred among all major groups in the population, including Catholics who earlier nad been the bulwark of his support. THE GALLUP OPINION INDEX 8 AUGUST, 1971 Report #74 Kennedy Gaining Strength Despite "INot a Candidate' Stand One of the most interesting phenomena on the American poli- tical scene today is the strong and persistent appeal of Sen. Edward Kennedy despite: (1) His frequent assertion that he will not actively seek the Democratic Presidential nomination in 1972; and (2) Lingering doubts among significant numbers of voters con- cerning the events surrounding Kennedy's car accident at Chappaquiddick, which occurred two years ago. Senator Kennedy's appeal with voters dropped dramatically fol- lowing the Chappaquiddick incident, which took the life of Miss Mary Jo Kopechne, a Washington secretary. Prior to the mishap, Gallup surveys showed the Massachusetts senator to be far and away the leading contender for the 1972 Democratic Presidential nomination. Kennedy, however, has gained political strength in recent weeks and in a late June survey of nomination choices has taken over first place, winning 29 per cent of the vote of Democratic voters to 21 per cent for Muskie. Moreover, in trial heat races against President Nixon, based on all voters, Kennedy stands toe-to-toe with the President, capturing 41 per cent of the vote, only one point less than the President. In a similar "trial heat" election, Muskie polls 41 per cent to Nixon's 39 per cent. Kennedy's appeal is especially strong among young persons (particularly among the recently enfranchized 18 to 20 group), among blacks, Roman Catholics and manual laborers. Even though Kennedy has regained some support, half the Dem- ocrats interviewed in the latest survey (and six in ten Republicans) still be- lieve the Senator's chances of someday becoming President have been hurt by the fatal accident at Chappaquiddick, with some suggesting the Kennedy's political opponents may seek to capitalize on the incident. The survey further suggests that even with Kennedy's resurgence of strength, there are still many Americans who feel uneasy about what happened at Chappaquiddick. About one in four offers the opinion that drunken driving was responsible for the death of Miss Kopcchne, even though Kennedy refuted this charge on à nationally televised speech the week following the incident. ) Ten per cent suggest the incident was "whitewashed" or "hushed up." "Much money was paid to cover up a lot of sordid details," commented one respondent. Another ten per cent suggest that Kennedy was involved with the young Miss Kopechne, who served as a campaign worker for the late Sen. Robert Kennedy. As the survey figures reported today indicate, a significant num- ber of people have misgivings about Chappaquiddick but nevertheless support Kennedy for the nomination. Their sentiments are perhaps best expressed by a 51-year old housewife from Los Angeles who remarked, "He's a human being who makes mistakes like the rest of us. I'm ready to give him my vote if he decides to throw his hat into the ring." This question was asked first: Do you remember the car accident on Chappaquiddick Island in which Sen. Edward Kennedy was involved? All persons answering in the affirmative (95 per cent - one of the highest levels of awareness recorded by a Gallup survey) were then asked this question: Just what happened there, in your opinion? All persons remembering the incident were also asked: Do you think this will help or hurt Kennedy's chance of be- coming President someday, or don't you think it will make any difference? Following are the national results and those by party affiliation. It is interesting to note that two per cent of persons interviewed think the incident will actually "help" his chances. No No Hurt Help Difference Opinion % % % % NATIONAL 55 2 40 3 Democrats 48 2 47 3 Republicans 63 1 32 4 10 SEN. EDWARD KENNEDY Question: "Do you remember the car accident on Chappaquiddick Island in which Sen. Edward Kennedy was involved?" MID-JUNE, 1971 Yes No No Opinion % % % NATIONAL 95 4 1 SEX Male 94 6 - Female 97 2 1 RACE White 96 3 1 Non-white 85 13 2 EDUCATION College 98 1 1 High School 96 3 1 Grade School 89 11 - OCCUPATION Prof. & Bus. 98 1 1 White Collar 99 1 - Farmers 94 5 1 Manual 95 5 - AGE 18 20 years 96 4 - 21 29 years 96 4 - 30 49 years 96 3 1 50 & over 94 6 - RELIGION Protestant 96 3 1 Catholic 93 6 1 Jewish X X X POLITICS Republican 96 3 1 Democrat 94 5 1 Independent 96 4 - REGION East 95 4 1 Midwest 96 3 1 South 93 6 1 West 98 2 - INCOME $15,000 & over 99 1 - $10,000 $14,999 98 2 - $ 7,000 $ 9,999 97 2 1 $ 5,000 $ 6,999 93 6 1 $ 3,000 $ 4,999 94 6 - Under $3,000 85 15 - COMMUNI TY SIZE 1,000,000 & over 94 5 1 500,000 999,999 97 2 1 50,000 499,900 98 2 - 2,509 49,909 93 6 1 Under 2,500, Rural 94 6 - SEN. EDWARD KENNEDY Question: "Do you think this will help or hurt Kennedy's chances of becoming President someday, or don't you think it will make any difference?" MID-JUNE, 1971 Help Hurt No Difference No Opinion % % % % NATIONAL 2 55 40 3 SEX Male 2 56 40 2 Female 2 55 39 4 RACE White 1 57 39 3 Non-white 1 39 49 11 EDUCATION College - 64 35 1 High School 1 53 42 4 Grade School 4 51 39 6 OCCUPATION Prof. & Bus. - 63 37 - White Collar 1 54 43 2 Farmers 5 56 35 4 Manual 2 49 45 4 AGE 18 20 years 2 56 41 1 21 29 years 1 51 44 4 30 49 years 1 55 42 2 50 & over 2 58 35 5 RELIGION Protestant 2 58 37 3 Catholic 1 49 47 3 Jewish X X X X POLITICS Republican 1 63 32 4 Democrat 1 48 47 4 Independent 2 59 36 3 REGION East - 52 44 4 Midwest 1 54 42 3 South 2 61 33 4 West 3 55 39 3 INCOME $15,000 & over 1 65 33 1 $10,000 $14,999 1 53 45 1 $ 7,000 $ 9,999 1 59 38 2 $ 5,000 $ 6,999 3 52 41 4 $ 3,000 $ 4,999 2 52 38 8 Under $3,000 1 53 38 8 COMMUNITY SIZE 1,000,000 & ever 1 52 42 5 500,000 999,999 3 54 10 3 50,000 409 999 1 57 40 2 2,500 49,959 2 55 40 3 Unde 2,500, Rural 1 57 38 4 12 SEN. EDWARD KENNEDY Question: "What is your best guess at this time -- will Edward Kennedy actively seek the presidential nomination in 1972, or not?" MID-JUNE, 1971 Yes No No Opinion % % % NATIONAL 31 54 15 SEX Male 31 56 13 Female 31 53 16 RACE White 31 55 14 Non-white 32 46 22 EDUCATION College 28 59 13 High School 28 58 14 Grade School 40 42 18 OCCUPATION Prof. & Bus. 27 60 13 White Collar 29 60 11 Farmers 35 48 17 Manual 32 52 16 AGE 18 20 years 33 53 14 21 29 years 29 59 12 30 49 years 33 52 15 50 & over 29 55 16 RELIGION Protestant 32 53 15 Catholic 29 57 14 Jewish X X X POLITICS Republican 36 51 13 Democrat 27 59 14 Independent 32 53 15 REGION East 28 57 15 Midwest 29 59 12 South 37 46 17 West 29 57 14 INCOME $15,000 & over 29 62 9 $10,000 $14,999 28 60 12 $ 7,000 S 9,999 33 54 13 $ 5,000 S 6,999 32 50 18 $ 3,000 S 4,999 33 52 15 Under $3,000 33 45 22 COMMUNI FY CHE 1,000,000 & over 33 53 14 500,000 959,009 25 62 13 50,000 493,999 28 58 14 2,500 10 36 47 17 Under 2,500. Rural 32 53 15 The Gallup Poll For Release: Sunday, J 18, 1971 After Two Years Kennedy Favorite of Democrats Despite Lingering Doubts About Chappaquiddick By George Gellup PRINCITON, N. J., July 17 - One of the most interesting phenomena on the American political scene today is the strong and persistent appeal of Sen. Edward Kennedy despite: (:) His frequent assertion that he will not actively seck the Democratic Presidential nomination in 1972; and election, Muskie polls 41 per cent to Nixon's 39 per cent. (2) Lingering doubts among signi- flant numbers of voters concerning Kennedy's appeal is especially strong Ten per cent suggest the incident among young persons (particuarly was "whitewashed" or "hushed-up." the events surrounding Kennedy's car among the recently enfranchized 18 to "Much money was paid to cover up a act 'ent at Chappaquiddick, which OC- 20 group), among blacks, Roman Cath- lot of sordid details," commented one curred two years ago tomorrow. olics and manual laborers. respondent. Chappaquiddick Incident Help or Kennedy Regaining Another ten per cent suggest that Hurt Kennedy Politically Chappaquiddick May This question was asked first: No No Political Strength Kennedy was involved with the young Senator Kennedy's appeal with voters Still Be Damaging Miss Kopechne, who served as a cam- Do you remember the car accident Hurt 11.15 Did. dropped dramatically following the Even though Kennedy has regained paign worker for the late Sen. Robert OH Chappaquiddick Island in which is & some support. half the Democrats in- Kennedy, Sen. Eduard Kennedy was involved? NATIONAL 55 2 40 3 ChappaquidJick incident. which took the life of Miss Mary Jo Kopechne, terviewed in the latest survey (and six a Washington secretary. Prior to the in ten Republicans) still believe the "Human Like the All persons answering in the affirma- Democrats 48 2 47 34 Senator's chances of someday becoming Rest of Us' tive (95 per cent - one of the high- Republicans 63 I 32 4 misi 12 Gallup surveys showed the Massachusetts senator to be far and President has been hurt by the fatal As the survey figures reported today est levels of awareness recorded by a accident at Chappaquiddick, with some indicate, a significant number of peo- Gallup survey) were then asked this County Chairmen away the leading contender for the : / Democratic Presidential nomina- suggesting that Kennedy's political op- plc have misgivings about Chappaquid- question: Oppose Kennedy ponents may seck to capitalize on the dick but nevertheless support Kennedy non. Just what bappened there. in your Despite Kennedy's political resure incident for the nomination. Their sentiments opinion? ence with the public, he fails to WIT Kennedy, however, has gained politi- The survey further suggests that even are perhaps best expressed by a 51-year favor with the nation's Denacratic at strength in recent weeks and in the All persons remembering the inci- old housewife from Los Angeles who County chairmen. In an exclusive Gal- with Kennedy's resurgence of strength, dent were also asked: lates: Gallup survey of nomination delives has taken over first place. ain- there are still many Americans who remarked. "He's a human being who Iup survey of this key group of party makes mistakes like the rest of us. I'm Do TON think this will help or "pros," Kennedy runs a weak third for nine 20 per cent of the vote of Demo- feel uneasy about what happened at Chappaquiddick. ready to give him my vote if he decides burt Komedy's chance of becoming the Democratic nomination. stigicly be cratic voters to 21 per cent for Muskie. to throw his hat into the ring." President someday. or don't you think bind Humphrey and trailing far be. Moreover. in trial heat races against About one in four offers the opin- it will make any difference? bind Muskie. A total of 1501 adults. 18 and older, President Nixon. based on all voters. ion that drunken driving was respon- were interviewed in person to obtain Following are the national results The views of these county chairmen Kennedy stands toe-to-toe with the sible for the death of Miss Kopechne, President. capturing II per cent even though Kennedy refuted this the results of today's survey, which was and those by party affiliation. It is traditionally dominate the party con- conducted in more than 300 scientifically interesting to note that two per cent vention and may therefore play an im of the vote. only one point less than charge on a nationally televised speech selected localities across the nation dur- of persons interviewed think the in- portant part in a future Kennedy press the President. In a similiar "trial heat" the week following the incident. ing the period June 25-28. cident will actually "help" his chances. dential bid. May 2, 1972 Dear Mr. Rourke: Thank you for your letter of April 12th, in which you referred to the home of Mr. and Mrs. Bob Siegel as possible quarters during the Republican Convention in August. As you have probably read, the site for the 1972 Republican National Convention has not been decided upon. If the decision is made to remain in San Diego, we will be in touch with the Siegels. Thank you for your thoughtfulness. Sincerely, Gordon Strachan Staff Assistant to E. R. Haldeman Mr. Jack Rourke 3805 West Magnolia Boulevard Burbank, California 91505 GS/jb ADMINISTRATIVELY CONFIDENTIAL May 19, 1972 MEMORANDUM FOR: BILL SAFIRE FROM: GORDON STRACHAN SUBMECT: The Nixon Years - Lift of Leadership Bob asked that you look through the attached booklet prepared at 1701 for wide distribution. It has been substantively signed off by Ed Harper of the Domestic Council, John Lehman of the Security Council, and Ray Price here. Bob would like your assessment of this book. GS/jb F/U - 6/1 THE WHITE HOUSE WASHINGTON Date: To : MS From : L. Higby What about Safini Mort people don't read Here things they Look at them : THE WASHINGTON WHITE HOUSE Date: W 5/13 FROM: TO: Lany GORDON STRACHAN Eraised this at the Friday meeting with J michell, H, made in the book but etc. changes are being Jel says mitchell is less than pleased by E's second guessing THE WHITE HOUSE WASHINGTON Date May 10, 1972 Gordon Strachan For From Tod Hullin Re: The Nixon Years Gordie, baby: John's comments are attached. Booklet has been sent to Harper to up-date. Some parts are out of date, ORE, etc. Jod *** MAY 9 1972 THE WHITE HOUSE WASHINGTON ADMINISTRATIVELY CONFIDENTIAL May 8, 1972 MEMORANDUM FOR: JOHN EHRLICHMAN FROM: GORDON STRACHAN G Ed Harper has signed off on the text of this booklet for the Domestic Council. Would you mind taking a quick last look at the text in this "semi-final" form before it goes to press? 1- Poor cover choice 2- Terr. ble title & worse: Energy in Re Exec" 3- 1s5 3 RP are a hodge podge 4- Pictures ap. p.23 a mislake - They dont sell. and my name misspelled! p.57- no mention of D.C. crime rate etc etc etc 102 COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT Have Et MEMORANDUM Sofine April 17, 1972 quickloot givethic first. MEMORANDUM FOR: THE HONORABLE JOHN N. MITCHELL L FROM: JEB S. MAGRUDER SUBJECT: The Nixon Years The Nixon Years, our official campaign publication on the Nixon Record based on "The Third Year Report" and "The State of the Union Message," is ready now to go to the printer. I reviewed it Saturday with Frank Leonard and the following people have already signed off on it: Dr. Edwin Harper of the Domestic Council; John Lehman of the National Security Council; Phil Joanou; Ray Price and Van Shumway. We are planning to run 20,000 copies on the first run; with this quantity we will be able to give between 300 to 500 to each of the state committees for the Re-Election of the President. In addition we will send a copy to selected VIP's from the RNC mailing list, as well as to key press people. Arrangements for you to review this publication can be made. However, if you feel it has received sufficient approval, we would like to start printing immediately. That The Nixon Years be printed having received approval of White House and Committee persons and without further rcview. Approve Disapprove Comments ADMINISTRATIVELY CONFIDENTIAL May 5, 1972 MEMORANDUM FOR: HUGH SLOAN FROM: GORDON STRACHAN SUBJECT: Polling Bills Per our conversation today with Magruder, it is my under- standing that none of the polling firms' names will appear on the June 7th filing. Also, the Spetember 10th filing will not record payments to ORC. If you have any problems implementing this decision, please advise. . Thank you. ADMINISTRATIVELY CONFIDENTIAL May 17, 1972 MEMORANDUM FOR: BOB TEETER FROM: GORDON STRACHAN SUBJECT: Wave II Questionnaire As soon as you have a draft questionnaire assembled from Cole, Dailey, and Magruder, please forward it to Bruce Kehrli, the Staff Secretary. Bob specifically requested the opportunity to review the draft questionnaire during the Trip. Bruce Kehrli will arrange to have the questionnaire sent by courier plane to meet them in either Poland or Iran, depend- ing on your schedule. In addition to the draft questionnaire, Bob will of course want to review the final questionnaire before it goes to the vendors on or about June 8. CC: Bruce Kehrli F/U - 6/1 6/5