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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
11
8/10/1972
Personal
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: President's Estate Plan. 1 pg.
14
11
8/9/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Use of Johnson and Kennedy
Administration" in Documents. 1 pg.
14
11
8/8/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Campaign Song. 1 pg.
14
11
8/8/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: DNC Convention. 1 pg.
Wednesday, January 05, 2011
Page 1 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
11
8/4/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Gallup Surveys. 2 pgs.
14
11
8/6/1972
Campaign
Newspaper
Name: The Gallup Poll Article: At This
Early Stage of Campaign: McGovern's
Standing in Trial Heat Lags Behind His
Party's Lead on Top Issues. 1 pg.
14
11
8/4/1972
Campaign
Other Document
Phone Conversation between Gordon
Strachan and John Davies RE: Campaign
Surveys. 7 pgs.
14
11
8/7/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Rietz Youth Meeting with the President -
August 4. 1 pg.
14
11
8/4/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: AIP Convention. 1 pg.
Wednesday, January 05, 2011
Page 2 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
11
8/3/1972
Personal
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Haldeman Meeting with Murray
Chotiner - August 2. 1 pg.
14
11
8/3/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: AIP Convention. 1 pg.
14
11
8/2/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Campaign Surveys - Wave II. 2 pgs.
14
11
8/1/1972
Campaign
Memo
From: Robert M. Teeter To: H.R. Haldeman
RE: Second Wave Polling Results. 8 pgs.
14
11
7/31/1972
Campaign
Memo
From: John Ehrlichman To: Bob Haldeman
RE: Availability of Poll Material. 1 pg.
Wednesday, January 05, 2011
Page 3 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
11
8/1/1972
Campaign
Memo
From: Robert M. Teeter To: Gordon
Strachan RE: Survey Data. 50 pgs.
14
11
7/31/1972
Campaign
Memo
From: Robert M. Teeter To: Clark
MacGregor RE: Panel Interview Results. 2
pgs.
14
11
7/31/1972
Campaign
Memo
From: Robert M. Teeter To: Clark
MacGregor RE: Inflation and Taxes. 6 pgs.
Wednesday, January 05, 2011
Page 4 of 4
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 240
Folder:
Strachan HRH only Chron August 1972 Part I
Document
Disposition
32
Return Private/Personal Memo Strachan to HRH 8/10/72
33
Retain
Open
34
Return
Private/Political Memo Strachan to HRH 8/9/72
35
Retain
Open
36
Return
Private/Political Memo Strachan to HRH 8/8/70
37
Return
Private/Political Memo Strachan to HRH 8/8/72
38
Return
Private/Political Memo Strachan to HRH 8/4/72
39
Return
Private/Political Mcmo Strachan to HRH 8/7/72
40
Retain
Open
41
Retain
Close
Invasion of Privacy Memo Strachan to HRH 8/3/72
42
Retain
Open
43
Return
Private/Political Memo Strachan to HRH 8/4/72
44
Return
Private/Political Memo Strachan to HRH 8/3/72
45
Return
Private/Political Memo Strachan to HRH 8/3/72
46
Return
Private/Political Memo Strachan to HRH 8/2/72
47
Return
Private/Political Memo Strachan to HRH 8/0/70
48
Return
Private/Political Memo Strachan to HRH 8/2/72
49
Return
Private/Political Memo Strachen to HRH 8/1/72
50
Return
Private/Political Memo Strachan to HRH 8/1/72
51
Return
Private/Political Memo Strachan to HRH 8/1/72
52
Return
Private/Political Memo Strachan to HRH 8/1/72
ADMINISTRATIVELY CONFIDENTIAL
August 10, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
President's Estate Plan
Dick Mitsel of Mudge Rose called this morning asking if
there were any developments in the President's estate
plan. On Friday, August 4, Mudge Rose delivered two
complete sets of documents ready for execution, an out-
line of the materials, and an agenda for the correct
handling of the meeting. John Dean has one set and
John Ehrlichman has the other. I have not asked either
for copies to review in light of Mr. Ehrlichman's desire
to "keep the project close". According to Ritzel, the
documents implement the Mudge Rose plan with none of the
Kalmbach, DeMarco suggestions. Independent California
counsel has approved the Mudge Rose plan.
Dean reports that no action can be taken until you and
Mr. Ehrlichman have met and discussed the matter.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
August 9, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Use of "Johnson and Kennedy
Administration" in Documents
The Domestic Council (Ken Cole and John Campbell) is
confused as to whether the terms "Johnson Administration,
Kennedy Administration, or previous Administrations"
can be used in any political publications.
Ed Harper has excluded these terms from the Republican
Platform at John Ehrlichman's direction. The question
now is whether these terms may be used in the Nixon
section of & history of the Republican Party, which the
RNC will release during the campaign.
Recommendation:
Do not use "Johnson Administration, Kennedy
Administration, previous Administrations"
in any political publications.
OK to use "Johnson Administration, Kennedy
Administration, previous Administrations".
Other.
GS/jb
August 8, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Song
The Mike Curb Congregation recorded Campaign Songs
#1 and #2 today in Los Angeles. August 9 and 10
will be used for "sound meshing" and reworking the
recordings. These versions are to be in Washington
August 11.
A new attempt at a "campaign rally song" has been
written. A recording is being prepared in New York
and is to be in Washington on August 11.
GS:car
August 8, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
DNC Convention
Ed Failor from 1701 has learned that after the opening
of the Convention at 7:30, there will be opening ceremonies
of thirty minutes, Shriver will then be nominated.
He will be seconded by Hubert Humphrey and Ted Kennedy. The
balloting and roll call should conclude around 9:30.
Mansfield will introduce Shriver, who will deliver his
acceptance speech. Shriver's speech will be followed by
a "brief" address by McGovern. The DNC hopes to adjourn
between 10:00 and 10:30 p.m.
GS:car
Huy
ADMINISTRATIVELY CONFIDENTIAL
August 4, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Surveys
Discussion with John Davies today disclosed several inter-
esting matters:
1) The Gallup release for Sunday, August 6, is attached,
2) Gallup is interviewing August 4-6. Trial Heats are
included and the results are scheduled to be released
Sunday, August 13. From now to November 7, Gallup will do
bi-weekly trial health,
3) McGovern is losing one in three Democrats. "It's
the largest defection away from a party's candidate in
twenty-five years", in Davies memory. Davies says
MoGovern will get some of them back, McGovern is caught
with a two-edged sword, however, because "a siseable
proportion of the Democrate that support McGovern disagree
with his position on amnesty". When McGovern's position
becomes clear it may cost him more Democratic votes;
4) Gallup will do a series of issue polls testing
McGovern's proposals, such as the income redistribution,
amnesty, and abortion views beginning in the middle of
September:
5) Contrary to what George Gallup, Jr. said, Gallup
will conduct Presidential popularity questions. Davies
said the results will not be released. He will try to
give use the results,
6) Gallup will begin releasing union/mon-union demo-
graphics on the questions.
- 2 -
Davies noted that the Gallup organization had issued a
directive to all employees not to release any advance
information. Davies balked and will try to continue to
give me advance information. He urged strictest confi-
dentiality and noted that Gallup stopped giving advance
information to President Johnson "because he just became,
if you'll excuse the expression and lack of courtesy,
downright ridiculous about it".
GS/jb
The Gallup Poll
For Release: Sunday, August 6, 1972
At This Early Stage of Campaign
McGovern's Standing in Trial Heat Lags
Behind His Party's Lead on Top Issues
By George Gallup
Copyright, 1972,
Field Enterprises. Inc.
PRINCETON N. J.. Aug. 5 ----- The
pattern of voter concerns is striking
Democratic party currently holds a mar-
ly different from that recorded
cinal lead over the GOP. 53 to 47 per
exactly four years ago. In July, 1968,
cent. as the party voters believe can
the GOP held the edge 52 to 18 per
herrer handle the problem they con.
cent as the party voters thought could
sider to be most important.
The problem named next most often
better deal with the problem of great-
at that time, by 29 per cent, was crime
Confidence IN the Democratic party 5
est importance.
and lawlessness (including riots and
When the views of those who said
abriev us cope with the problems voters
In a mid-August survey in 1968, the
looting). Race relations were named
"no difference" and those who express-
Details
deen must important may seem incon-
GOP lead had stretched to 56 to 44
the biggest problem by the third great-
ed no opinion are divided equally be
Of Survey
with the fact that Senator Me-
per cent. The margin narrowed to 53
est number of voters (13 per cent),
tween the two parties, the results are
Grocen the Democratic nominee, trails
followed by the high cost of living (9
The latest findings are based on in.
to 47 per cent just before the election,
as follows:
President Nixon by 19 points in the
per cent).
person interviews with 1527 adults in-
anticipating the close division of the
July. 1972 July. 1968
trial heat Survey evidence in
terviewed in more than 300 scientifically
vote.
previous presidential election years
The following tables show the top
selected localities across the nation dur-
%
1
four problems named today, compared
ing the period July 14-16.
Democratic
53
28
supports however. that. at this early
Vietnam, Inflation
1211 19 de camparen. many voters
with the top four in 1968:
Republican
47
52
Now Top Problems
This question was asked first: "What
---- be adopting a "wait-and-see" at.
The Victnam war and economic prob.
July. 1972
do you think is the most important
100
100%
*** recarding McGovern's stance on
lems are running about even as the
Vietnam war
25%
problem facing this country today?"
is INNES This is perhaps the prin-
top concern of the American people
High cost of living
23
All persons who named a problem
The importance of the Gallup issue
and thesen thy one Democrat in
Crime/lawlessness
10
barometer as it reflects the division of
at this time. Twenty-five per cent
were then asked: "Which political party
very ree currently withholds support
name the war and 23 per cent name
Drug use and abuse
9
do you think can do a better job of
the vote in presidential elections IS seen
from McGovern.
the high cost of living.
Others named
37
handling the problem TON have just
not only in 1968. but in the two previous
No opinion
2
Sensitive Barometer
mentioned the Republican party or
presidential elections
Selected by the next greatest number
or Voting Behavior
of voters in the latest survey are crime/
the Democratic party?"
The Democrats had a 63.37 per cent
106%*
T requescion as to which of the two
lawlessness (10 per cent) and drug
Total exceeds 100 per cent since some
Following are the results of the lat-
advantage in this measurement in Octo-
her. 1904 This division of " Prion
parties can better deal with that
use and abuse (9 per cent).
persons named more than one problem.
est survey, compared with those record.
was reflected in the presidential vote
:-
im uppermiest in the mind of the
Together these four problems are
ed in July, 1968:
as provided a sensitive barometer
July, 1968
the following month when President
named by almost two thirds of all
of voting behavior. particularly in sur-
Vietnam was
52%
Party Best Handle
Lyndon Johnson defeated Sen. Barry
voters as the most important facing
veys taken shortly before an election.
Crime/lawlessness
29
Top Problems?
Goldwater by a 61-39 per cent marein.
the nation today.
Race relations
13
July,
1972
July,
1968
In the fall of 1960, the Democratic
Contrast
Twice as Many Named
High cost of living
9
%
%
party had a narrow. 52.48 per cent.
With 'G8
Vietnam in 1968
Others named
II
Democratic
34
27
lead over the Republicans in terms of
Although Nixon's lead over his Dem-
In contrast, at a comparable point in
No opinion
I
Republican
28
3r
the party better able to deal with the
heratic rival today is closely compar-
the 1968 campaign, the Victnam war
No difference/
top problem. This close division of
shie to his lead over Sen. Hubert Hum-
was named by 52 per cent of voters -
115%*
No opinion
38
42
opinion anticipated the results of the
placey in July, 1968 - if the Wallace
twice the proportion who name the
Total exceeds 100 per cent since some
1960 election, one of the closest in
vote 15 taken into account the present
war today.
persons named more than one problem.
100%
100%
history.
PHONE CONVERSATION WITH JOHN DAVIES -- Friday, August 4, 1972
G - Hi, John, how are you?
D - Long time no hear.
G - Yeah, how was your vacation?
D - Oh, it was very good, but it was a little difficult getting back
after a month and 5 days.
G - I can imagine.
D - I got back later than I thought, so I'm now getting back into the
swing of things.
G - Sorry we missed each other last week, I guess. Kind of interesting -
some of the results. That happens.
D - Oh boy.
G - What's up these days?
D - Well, a survey went out, let's see what's day is today, a survey
want out Wednesday.
G - So that would be August 2nd, huh?
D - Right. Interviewing would be this weekend, tonight through Sunday
night. And probably the first results of that will be published
on the 13th which I would guess would be the trial heat again.
There were a lot of things on that particular ballot that would
be of interest to you. There were - we posed about 15 or so issues
to respondents and asked them the degree of importance and then also
which of the two candidates - Nixon and McGovern - they thought
could better handle the problems and why. So, I think we're goíng
to have a great deal of very good information for you - I'd say
within a week or two.
- 2 -
G - Gee, that's great.
D - There's one thing I have to tell you. There's been a directive today,
as I feared would happen, from the company here about receiving
information. I don't know how to handle this, they didn't say, nobody
said don't, you know, get out advance information, but I do think
that you ought to be now extremely careful with how you use it.
In other words, even if you and perhaps if it's possible the President
are the only ones that realize that there is advance information
coming.
G - Yes.
D - Not that we care that much because very often we give information
to the Democratic National Committee also.
G - Sure.
D - But --
G - No, I understand.
D - I hate to see the doors closed.
G - No, I understand.
D - We had to do that with Johnson finally because he just became,
if you'll excuse the expression and the lack of courtesy, he became
just downright ridiculous about it.
G - Well, that's why when we talked that day one of my assignments
was to emphasize to you the extreme closeness with which it's kept.
D - Right.
G - No one else should call or cause you any problems about it.
D - And by all means, by all means, call for me.
G - I will. OK.
- 3 -
D - Because I don't think you'll get much information otherwise.
G - No and that'll be great because it will be between the two of us
and we haven't had a problem before and I'm sure we won't.
D - That's the reason I balked. I said, Now look these guys have been
very cautious about this stuff and there hasn't been one leak and
so, they don't agree with me, but at any rate -- onward.
G - Onward we go. What's going to come out this Sunday?
D - An issue index - which party voters think can handle the key
problems facing the nation. It's pretty much of a tossup.
Democrats are given a slight edge partywise.
G - Sure, cause there's twice as many of them.
D - Right and also it's really a reflection of Congressional strength
rather than Presidential, I think.
G - Is that going to be the tone of the story?
D - Well the tone of the story is that the Democrats hold the marginal
lead over the Republicans on issues but McGovern's personal strength
lags far behind his party's, you know,
G - Oh, I see.
D - Which indicates a couple of things. One, that McGovern has to make
his position better known on the issues obviously; and two, there
are many Democrats, one in three infact, that now say they are now
going to vote for Nixon.
G - Jesus, and will that be in Sunday?
D - No, that was in last week's.
G - Yeah.
- 4 -
D - It was sort of hidden in there, but it's there.
G - Yeah.
D - In fact, it's the largest defection away from a party's candidate,
I recall, in twenty-five years.
G - Jesus. Do you think he'll be able to get them back?
D - Uh - I don't know. It's hard to say. He will most certainly he'll
get some of it back. The pattern of course for many, particularly
intellectual Democrats and Democrats that are Democrats but lean
sort of Independent, you know, is to withhold support for a new
face until he becomes better known and his ideas and positions
and so on are crystallized. But I think, just between us, the
way McGovern's positions are running on issues now, it just might
work the opposite direction. First of all, we find a sizeable
proportion of the Democrats that support McGovern disagree with
his position on amnesty, for example. And, of course, McGovern's
position on amnesty isn't clear.
G - Right.
D - However, if it should become clear, who knows what this could do.
G - Yeah.
D - And how about the upper income Democrats who will shutter to find
out that anyone over $15,000 a year or $20,000 a year will be
specially taxed to pay for a new welfare program. These things
haven't all come out yet, but I don't know how it will work but
he certainly won't gain Republican supporters with a position like
that. You have to either solidify what you didn't have among
- 5 -
the Democrats or lose more and I have a feeling it will be the
latter.
G - Are you going to do a series of issue polls similar to the ones
you did after the Democratic Convention?
D - Yes.
G -
So these points will sort of be brought out.
D -
Oh, absolutely.
G - The income proposals and so forth.
D - Right.
G -
Will you schedule those through September --
D - Probably through the middle of September, right.
G - That's great. OK.
D - As soon as everything is a little bit more concrete. Still a
little vague right now.
G - Yeah, understand. So then we'll get results back some time next
week on that 4-6 interview.
D - Right.
G - This Sunday will be issues. Will one issue be headlined - the
war or the economy?
D - Well, the war and the economy rank one and two very close together
in fact as the key issues. And it's quite a change from this time
in 1968 when Vietnem was named about 3 to 1 over any other issue.
The war has lost a lot of its emotional punch anyway.
G - Interesting. Will that point be mentioned?
D - Well, I think it's just clear. We try not to assume why these
things may be because we don't really know either.
- 6 -
G - Yeah, yeah. OK, you're going to do monthly or bi-weekly trial
heats between now and November.
D - Probably bi-weekly.
G - Bi-weekly and no more approval, right?
D - Well, we may slip one in every once in a while, just to see
what happens, to see how it's looking. I mean, we may do it just
for our own benefit and we may not report it.
G - Without releasing it. I understand.
D - That helps us try to figure out either a decline or increase in
a candidate's standing. For example, if Nixon should go down
in the next month, let's say 5 points against McGovern, we'd like
to know whether it was more a plus for McGovern or whether it's
a minus for Nixon. Has the President done something that the
people don't go along with or is McGovern just coming up in the
eyes of the public? You can get that information too.
G - Oh good. Because we keep this, you might imagine, trend information.
D - Oh yeah. By all means.
G - Did you ask any questions about the President's meeting with
or Japanese trade relations or
D - No, I don't believe SO really.
G - Oh, there's a lot of concern you know about how unhappy the Japanese
were on the China trip.
D - That's the kind of thing though that doesn't filter down really to
the general public.
- 7 -
G - Really?
D - The huge don't know. About 40% of the people don't have any idea.
G - Are you going to start releasing labor demographics?
D - Yes, yes absolutely.
G - Yeah, that's fascinates us as you might well imagine.
D - By all means.
G - Indicates some interesting
...
D - Gordon, are you getting a hold of any campaign materials?
G - I'm keeping everything for you. I kid you not.
ADMINISTRATIVELY CONFIDENTIAL
August 7, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Rietz Youth Meeting with
the President - August 4
Riets said the meeting was "great, fantastic", and he
hoped it worked out as you wanted, He said the President
seemed rather enthusiastic. Riets and his group were
overjoyed to spend over an hour with the President, Tricia
and Ed Cox and you.
Is there any specific followup from the meeting that I
should get from Riets?
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
August 4, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
AIP Convention
George Wallace sent a telegram last night to T. Coleman
Andrews, the Chairman of the AIP, confirming that Wallace
would not accept a draft.
The rumor distributed by Tom Turnipseed and Peter Beater
at the Convention that the telegram was not authorized
by Governor Wallace is merely a continuing indication of
the split within the ranks of the Wallace advisers.
The AIP will nominate their candidate for President this
afternoon. Congressman Schmits (R-Cal) is still expected
to receive the nomination. Schmits is now working on
his acceptance speech, which will be delivered tonight.
There are no indications who Schmits will pick as Vice
President,
Lester Maddox will address the AIP Convention, though a
time has not yet been set.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
August 3, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Haldeman Meeting with
Murray Chotiner - August 2
Do you want me to follow-up with Murray Chotiner on any
matters raised in your meeting yesterday at 5:30 p.m.7
Yes, Strachan follow-up.
No, follow-up unnecessary.
Other.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
August 3, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
AIP Convention
The American Independent Party is holding its convention
in Louisville, Kentucky from today through August 5.
Late tomorrow, the Presidential candidate will be nominated.
The Dent office contact in Louisville, Ron Mitchell from the
AIP delegation, reports that lameduck Congressman Schmits
(R-Cal) will probably be nominated. Schmits is working
the delegates hard and has captured the initiative from
Richard Kay, the Cleveland lawyer who had been expected
to receive the nomination when Wallace withdrew.
Wallace may receive a vote of confidence and receive the
"Honorary Nomination". There is very little chance that
Tom Turnipseed's "Draft Wallace" movement will be success-
ful since Murnipseed has been all but repudiated.
There is only minimal TV, wire, and media coverage of the
event because without Wallace the AIP is a shell, according
to Ron Mitchell.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
August a, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Surveys - Wave II
You decided on July 24 to permit Bob Teeter to brief
members of the White House Staff on the results of the
Campaign Surveys - Wave II. Chapin, Parker, Buchanan,
and Ziegler were briefed last week. Colson re-scheduled
and hopefully will be briefed today. The briefing they
received is summarized in the August 1 memorandum from
Bob Teeter, attached at Tab A. This memorandum is
Teeter's second attempt to draw some conclusions from
the Wave II data, You read his preliminary report
when you received the data on July 17.
The Vice President and Ray Price should also be briefed
on the Wave II results. Teeter could brief them this
week. The briefing for the Vice President would be on
the general political situation and issue information.
Price would receive information on McGovern's image and
issue information.
Approve Vice Presidential briefing.
Disapprove Vice Presidential briefing.
Approve Ray Price briefing.
Disapprove Ray Price briefing.
Other.
Ehrlichman, Cole, Harper, and Roy Morey of the Domestic
Council were briefed on August 1. Ehrlichman is requesting
in the memorandum attached at Tab B access to the polling
- 2 -
information similar to that which the Domestic Council
had to Wave I. Teeter prepared the issue materials for
the Demestic Council attached at Tab C.
Recommendation:
That the Domestic Council receive the same access (general
issue information) to Wave II that they received to Wave I,
including receipt of the materials already prepared by
Teeter.
Approve
Disapprove
Comments
The state-by-state issue information that Teeter prepared
for Chapin and Parker would also be helpful to John
Whitaker and Bart Porter in their schedule planning for
the Surrogates.
Recommendation:
That Whitaker and Porter receive the State-by-State Issue
information,
Approve
Disapprove
Comments
Tester has also submitted the results of the re-interviews
conducted during the national survey. The results are at
Tab D. Teeter's memorandum on Inflation and Taxes, which
he considers the two most important problem areas, is
attached at Tab E.
Recommendation:
That a copy of Tester's Inflation and Taxes memorandum be
forwarded to Ehrlichman.
Approve
Disapprove
Comments
GS/jb
Committee for the Re-election of the President
MEMORANDUM
August 1, 1972
DETE:
TIC BE AN
ADMINIST I MARKING
CONFIDENTIAL/EYES ONLY
E.O. 12065, Section 6-102
By Emprise MARS, Date 1-14-80
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
ROBERT M. TEETER
RanT
SUBJECT:
Second Wave Polling Results
This memorandum is to summarize the briefings I am giving the White
House personnel you requested I meet with.
We are in relatively good shape against McGovern in terms of
the sample ballots. We have broken the pattern of the President
only getting 42-46% of the committed vote for the first time. In
several of the priority states his committed vote is near or above
50%. We continue to have some problems in Missouri, Oregon, Wisconsin,
and Washington although our situation has improved from the first
wave. We have rated each of the states we polled A, B, C, D, and E.
With A meaning we are in very good shape, B in relatively good shape,
C that it is close, D we are in not too good shape, and E we are in
bad shape.
Ratings
A
B
C
D
E
Alabama
California
Michigan
Wisconsin
None
Connecticut
Maryland
Missouri
Illinois
New Jersey
Oregon
Ohio
New York
Washington
Texas
Pennsylvania
The President is doing very well for a Republican candidate with all
three voting behavior groups. He is losing almost no Republicans,
he has substantial leads with the ticket-splitters and is cutting into.
the Democrats at the 25-30% level. At this point he is doing
significantly better among the ticket-splitters than he did in 1968.
Our data indicates that there are two basic groups of ticket-splitters
with which we need to be concerned. The first group has, been splitting
their ticket for some time and in recent years have been splitting
in favor of winning Republicans. They tend to be in the 25-50 age
group, to be somewhat better educated than the average voter, to have
slightly higher incomes than the average voter, in general they are
from the upper middle class, and are typically suburbanites.
-2-
The second group are those who have only begun to split their
ticket in the past few years and who have previously voted straight
Democratic. Even though they are now clearly ticket-splitters and
are available to us in this campaign, they will still probably vote
for a majority of Democrats. Many of them split for Wallace in the
last election and many switched from Wallace to Humphrey late in
the campaign. This group is lower on the socio-economic scale than
the first group and age is somewhat less of a factor. They are
often (but not necessarily) Catholic, and in the large cities of
the East and Midwest, often have ethnic backgrounds. They are
essentially the blue collar working middle class.
Candidate Perception
The President is rated quite well on the three key personality
dimensions -- trustworthiness, strength, and competence. He is
rated higher on the trustworthy dimension now than he was in
January and this is a scale on which we rarely see any movement
for a well-known figure. However, there is no significant differ-
ence between the President and McGovern on the trust or strength
dimensions. He gets his highest ratings by far on the competence
dimension and has a large advantage over McGovern.
Several specific questions were asked concerning credibility and
the results indicate that a significant number, though a minority,
do not think the administration has been completely honest with
them, particularly with regard to Vietnam. However, when viewed
against the President's personal trustworthiness ratings I think
that the problem is as much one of government not being credible
as it is of the President himself not being credible. More impor-
tantly, I think this is a problem that can be at least partially
solved by separating the President from it and then having him
attack the problem. Although he hasn't gotten much credit for it,
he appears to have done this to a degree by ordering the reviews
of classification and secrecy procedures. Another possibility
might be for him to attack the pork-barrelling practice of Congress
adding non-related spending items to major appropriation bills if
and when he vetoes some major spending bills.
The President however does get fairly low ratings on the amiability
or friendliness dimensions. While he is seen as trustworthy, strong,
and competent he is not seen as warm, friendly, etc. There is no
indication, however, that this is detracting from his support. In
contrast to 10-12 years ago, being dynamic or friendly is simply not
viewed as being an important qualification for the Presidency. This
is not to say, however, that higher ratings on these scales would
not be of some assistance in attracting new votes.
The President is also seen to a degree as a one dimensional President.
That is, in contrast to some past Presidents, he is viewed almost
exclusively as one who is the chief of State, and the head of the
- 3 -
government rather than as the head or leader of an entire culture --
sports, the arts, life style, etc. In a sense he is viewed as. a
"professional" President, that is, one who is trained, experienced,
competent, respected for his ability, and concerned with the official
duties of his job full time. There is also no evidence that this
is losing us any votes at all.
McGovern's perception is still being set at this time. Although
most of the respondents could rate him on the various personality
and issue scales, his various ratings were similar indicating that
the knowledge of him is quite superficial.
Compared to the President, McGovern's ratings for trustworthiness,
strength, and amiability were not significantly different from the
President's but he was rated much less competent than the President.
I would expect to see McGovern's personal image take much more
definite shape in the next few weeks.
The most important issues continue to be Vietnam and the economy,
particularly inflation, both in terms of general concern and of
importance in voting for the President. Taxes, drugs, personal
safety are also important but definitely secondary to Vietnam and
inflation. The minor issues such as abortion and marijuana do not
appear to be affecting Presidential vote. The tendency to lump
amnesty, abortion, and marijuana all together is not supported by
the data. Amnesty is viewed as part of the Vietnam issues and there-
fore relatively important. Abortion is not seen as a major national
problem and the voters are split almost equally on this question of
liberalizing abortion statutes. Liberalization of the marijuana
statutes is opposed by a substantial majority, but is not seen as
an important issue in the Presidential election.
Bussing is seen as a moderately important problem in those local
areas where it is a reality or there is a pending decision but is
not at all an important issue outside of those areas. It is not a
major national issue and while we may want to use it in those areas
that have been directly affected, there is no reason for us to make it
a national issue.
Unemployment is a moderately important issue but not one which is
currently costing us any votes at this time. Very few people who
are most subject to unemployment are potential Nixon voters. This
will probably remain the case as long as it continues to decline.
There appears to be a threshold at which unemployment becomes a
major concern of large numbers of voters whether they are unemployed
or not but below that level only those who are unemployed are
immediately threatened are concerned. Undoubtedly this, is also
related to the trend of the unemployment statistics. The issue of
more and better jobs has, however, always been an effective issue
and even though unemployment per se is not a major concern, I don't
think we should overlook the job issue.
-4-
The general issue of national defense is also seen as a moderately
important issue but with varying attitudes about the specifics.
There is support for the idea that a strong national defense is a
means to peace. Yet a large majority think we should cut our armed
forces. The reason for this is, however, a belief that there is
great waste in the defense department, not that we don need a
strong national defense.
% Mention As One of Top
Three Problems Facing U.S.
Vietnam
57
Crime
14
Inflation
13
Drugs
13
Economy
12
Race
11
Unemployment
11
Environment
11
Poverty
9
Taxes
7
Bussing
5
There is some concern on the part of a large group of voters, many
of them ours, or potentially ours, with the general issue of change
and of the concentration of power in large institutions -- govern-
ment, labor, business. This issue does not appear to be specific
or to have taken shape yet but looks like one which could become
of increasing importance. Any of our questions which even hinted
at the need for change or the concentration of power issue got
strong responses on the side of change and more concern for the
individual citizen.
This appears to be particularly true with regard to large unions.
More people blame them for inflation than blame business, or the
President and Congress combined and other recent data indicates a
real lack of sympathy with large or crippling strikes. With regard
to business, the problem seems to be one of a lack of faith in the
honesty or with being adequately concerned with either the customer's
or the public's welfare.
Government is seen as too expensive, distant, inefficient, and
simply ineffective. The citizenry simply does not think they are
getting their moneys worth for their taxes. At the same time,
however, they want and expect government to solve whatever problems
they presumably think are important.
-5-
With just three exceptions the President's ratings on his handling
of issues have held fairly constant and positive since January.
Between January and June his ratings on the change issue increased
significantly and his ratings on inflation and taxes dropped markedly.
His rating on Vietnam remains high with 35% more people rating him
positively than negatively.
McGovern's ratings are fairly positive but not very well defined
as yet. This, however, may not change for the majority of the
issues in the short time between now and the election.
ISSUE HANDLING
Nixon
McGovern
Positive
Negative
Positive Negative
Vietnam
65%
30%
42%
26%
Inflation
47
'46
41
42
General Unrest
57
33
43
20
Crime
56
36
46
17
Unemployment
50
43
43
20
Drugs
53
36
44
18
Taxes
46
48
40
24
Bussing
46
40
35
24
Health Care
69
21
50
12
National Defense
73
18
43
23
Environment
60
30
50
11
Racial Problems
60
31
43
20
Foreign Policy
81
11
40
22
Welfare
52
39
43
22
Conclusions
One of the unique things in this set of data is its consistency
across the various states particularly with the perception of the
President. His strong and weak points in terms of personal per-
ception is very similar in all of the priority states. The major
issue concerns are also fairly uniform across states but there is
some significant variance in the importance of the secondary issues.
In the top priority states the President's pattern of support is
very close to that which Republicans have won with before,
that is to get 90-95% of the Republicans, 15-20% of the Democrats,
and a large enough majority of the ticket-splitters to win.
Assuming we get 95% of the Republicans and 15% of the Democrats,
the following table lists the percentages of the ticket-splitters
we must get in each of the priority states to win a two-way race.
-6-
Minimum Percentage of Ticket-Splitters
Needed to Win State
California
70%
Connecticut
60
Illinois
60
Michigan
75
Missouri
75
New Jersey
60
New York
65
Ohio
55
Oregon
60
Pennsylvania
70
Washington
65
Wisconsin
70
Our first priority is to re-create what has been the proven winning
coalition in those states before. This means we need to get majorities
among those who have traditionally split their ticket. Our next
priority should then be to go after the Democrats who have just
begun to split their tickets. We also should go after those Democrats
who have not yet split their tickets but are similar demographically
to those who have. Past experience indicates that some campaign
effort directed at these people will cause some new ticket-splitting.
In terms of issues we should concentrate on the major national issue
Vietnam, the economy, taxes, drugs, and crime. These are the issues
that are going to decide the most Presidential votes and it is to
our advantage to keep the campaign directed to them and not on the
minor issues of abortion and marijuana.
While the data on the President is generally optimistic there are
two soft spots or potential problems that need attention. His
ratings on inflation and taxes are poor and down sharply from January.
These issues are closely related and important to Presidential vote.
We have some weakness in the general issues of change. A large
majority think we need fairly drastic change and they do not see
the President as being for this change. I think it is important
that we show the President as an innovator and as one who is for
responsible change as opposed to McGovern who is for radical and
irresponsible change.
We should move as soon as possible to harden up these soft spots
while they don't appear to be costing us any sizable groups of votes
now, they are points at which we are vulnerable to attack. We
should move before McGovern has a chance too.
-7-
There are several elements that I think should be present in the
general thrust or image of the campaign. First, it should have a
central idea or theme. We know from the first wave data that the
President is viewed as a tactican and as one without a master plan
or strategy for the country. A theme or central idea would give
us the common thread with which to tie together all of his accomplish-
ments and give the voters a reason to vote for the President.
Second, the campaign should show the breath and complexity of the
President's accomplishments and proposals. One of the elements of
his support is that he is doing a good job in a very difficult or
impossible job. This would take advantage of that feeling.
Third, it should show the President as an innovator and for responsible
change for the reasons discussed earlier.
Fourth, it should show him as being concerned about improving the
lives of the citizens. We need to emphasize that the ultimate pur-
pose behind all the President's trips, programs, and actions is to
help our citizens enjoy better lives. We need to communicate how
him program is going to help "you" not some special interest group
or institution.
Fifth, we should emphasize those plus qualities which the President
is seen as having and which are believable - knowledgeable, wise,
competent - and not try to make him something he isn't.
The campaign should have the element of hope. The voters have got
to believe that things are going to improve over the next four years
with Richard Nixon as President or they have no reason to vote for
him. They are not going to reward him for the past four years.
One of the basic elements of the American attitude and of American
politics has always been hope for better times. People don't like
negativism.
We should work to the people's desire for a more calm, orderly, and
peaceful life style. Even though we may be on the side of the
majority, it does not serve our purpose to become strident or
increase the acrimony in the country. One of the problems with
the '70 campaign was that while people were against long hair
hippies, marijuana, permissiveness, etc. what they were for was
a return to a peaceful, orderly life style and while our campaign
was on the majority side, we were seen as making the fight two sided
but adding to the acrimony.
We now have a fairly large lead which will probably decline, at
least partially. However, as long as we have a substantial lead
it is to our advantage to keep things calm and on the high road.
We should take as few chances as possible and not let it get close.
-8-
This is not to say, however, that we should not do anything to
introduce some negatives on McGovern. We do need to have a fairly
regular flow of negative material on him while his perception is
being set but we should take full advantage of his own problems
and let the press do as much of it as they will without our help.
However, if McGovern's negative press does taper off, we should
be very careful about how we attack him. We simply cannot take
a chance of damaging the President's respect and trust which are
not yet particularly deep or well set. Any attacks on McGovern
should be directed at the extreme nature of his positions and not
at him personally.
CONFIDENTIAL/EYES ONLY
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
JULY 31, 1972
FOR
BOB HALDEMAN
FROM
JOHN EHRLICHMAN
RE
AVAILABILITY OF POLL MATERIAL
At the very minimum there should be three people on
my staff, in addition to myself, who should have the
latest poll information available to them.
They are Ken Cole, Ed Harper, Roy Morey.
I would appreciate it if you would see that their names
appear on the appropriate access lists for the polls.
Committee for the Re-election of the President
MEMORANDUM
August 1, 1972
MEMORANDUM FOR:
MR. GORDON C. STRACHAN
FROM:
ROBERT M. TEETER Rus
Attached is a copy of the survey data I propose to give
to Erlichman and Cole. In addition to this, we will
continue to work with them on specific issue problems
as we have in the past.
NATIONAL STUDY RATING: A
A
A
B
A
A
B
C
E
,3
A
C
B
A
D
National*
Alabama
Calif
Conn.
Illinois
Maryland
Michigan
Missouri
N.
J.
Ohio
Oregon
Pa
Texas
Wisconsin
RN**
It.p.
RN
Imp.
RN
inp.
RN
Imp.
le
Top.
KN
Ir2.
KY
Imp.
B
Imp.
RN
Inp.
RN
Imp.
RN:
It:p.
=
102.
KN
Tep.
RN
65
76
60
57
64
60
63
67
51
53
56
62
54
58
56
67
49
37
60
59
31
67
56
63
59
Vietnam
50
54
30
22
39
35
35
32
42
37
41
32
39
39
32
39
47
56
45
41
31
47
48
25
43
32
45
37
30
31
47
40
31
29
47
:3
53
32
32
49
Inflation
24
28
33
46
41
53
56
52
51
55
53
59
52
56
32
46
51
53
68
53
51
27
56
57
33
27
54
58
47
29
52
53
24
27
34
55
34
61
16
63
Drugs
39
20
25
36
28
40
29
43
42
42
43
38
44
44
41
43
37
34
56
62
53
48
25
52
37
50
25
45
30
51
43
50
49
24
24
50
25
53
16
56
Crime
31
20
24
36
48
52
20
47
27
35
43
47
45
52
48
46
49
45
42
50
63
45
42
28
49
21
54
31
45
34
49
39
47
45
23
47
23
53
30
47
Unemployment
19
30
33
43
45
52
32
35
31
33
52
53
49
49
57
51
50
52
44
51
46
54
44
44
34
48
48
34
42
28
32
53
36
50
39
44
27
57
46
42
Taxes
26
29
25
48
49
57
33
26
39
36
44
53
51
51
45
59
49
57
34
42
57
60
60
59
57
21
54
62
21
53
17
60
51
59
61
56
13
59
11
69
Race
23
13
16
44
16
16
14
10
16
31
36
38
38
41
36
37
44
39
33
42
39
30
81
81
78
79
16
78
81
80
9
80
74
82
12
83
15
80
16
86
Foreign Policy
11
18
17
10
11
17
13
13
14
13
11
13
20
15
21
17
17
20
16
23
15
18
13
60
70
51
38
16
17
60
63
6:
50
59
64
50
1:
59
16
65
Environment
10
21
18
13
13
15
43
13
17
15
40
26
46
36
42
37
33
33
38
31
38
39
34
57
65
48
53
52
60
19
57
58
43
35
48
53
3?
57
11
60
General Unrest
9
15
12
11
9
13
11
49
13
14
11
33
30
49
41
47
37
41
39
42
46
45
41
39
52
53
47
52
55
50
57
42
54
45
14
55
1:
55
17
50
Welfare
65
13
13
9
12
13
42
15
15
13
15
11
39
32
44
46
41
47
41
52
44
50
44
42
49
69
64
63
68
8
69
70
60
67
62
72
10
70
7
74
Health Care
80
10
63
8
7
9
9
9
9
8
10
9
21
16
32
28
30
29.
28
27
33
30
32
26
27
24
73
82
75
77
80
60
80
70
80
73
81
2:
78
85
Nat'1. Defense
22
74
16
13
13
8
16
13
14
13
14
13
16
18
13
23
19
21
17
17
16
23
17
21
17
19
14
46
50
49
56
46
19
51
48
52
47
34
47
60
Bussing
43
4
52
17
3
4
7
6
4
4
2
4
10
4
40
48
40
53
38
51
42
45
41
44
42
42
50
35
* June 16-26, 1972; 1,016 Interviews
** Because the National atudy was conducted by phone the scales are slightly different than the states. No questions ranking the issues by importance were asked.
OVERALL RATING:
A
June 13-26, 1972
804 Interviews
ALABAMA
A
Mobile/
A
A
A
Huntsville/
A
A
Meridian
Montgomery
Dothan
Columbus, Ga.
Chattanooga
Birmingham
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
KN
Imp.
RN
Imp.
RN
Imp.
RN
74
Vietnam
54
75
48
55
53
44
77
49
75
50
81
50
76
23
22
38
21
22
19
22
50
62
47
Inflation
27
14
58
22
27
24
55
26
58
24
56
48
32
43
38
42
41
41
59
78
70
71
62
Drugs
34
41
46
44
41
70
68
35
39
36
18
23
27
35
26
28
51
67
53
56
56
69
62
Crime
43
34
32
36
24
29
31
47
30
40
42
41
28
35
59
63
51
69
Unemployment
20
57
68
63
14
13
23
24
18
19
38
33
43
29
39
28
33
41
63
49
50
60
Taxes
16
33
30
18
28
55
20
26
54
55
33
45
48
38
44
44
45
60
Race
26
49
58
62
30
23
13
66
33
22
60
23
52
32
40
40
34
31
36
74
84
Foreign Policy
5
5
7
68
14
77
16
84
11
85
11
81
23
8
13
17
9
13
13
Environment
4
66
10
72
4
70
16
63
11
71
12
70
10
70
30
22
17
33
26
25
26
55
General Unrest
7
12
68
8
60
8
65
66
12
9
68
9
65
40
23
32
31
29
29
30
Welfare
58
73
11
16
47
60
8
10
15
64
12
68
13
65
38
23
45
35
33
29
32
80
80
62
Health Care
7
73
11
4
8
84
8
11
82
8
80
15
14
30
23
14
15
16
77
80
Nat'1. Defense
77
11
83
80
10
17
10
20
16
87
16
82
19
13
11
10
15
9
13
27
Bussing
28
14
59
10
36
12
31
17
41
15
48
17
43
71
37
57
67
55
47
53
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vietnam
Drugs
Mobile/Meridian:
Crime
Crime
Race
Taxes
Bussing
Inflation
Montgomery:
Taxes
Dothan:
Vietnam
Race
Columbus, Ga.:
Drugs
Crime
Environment
Huntsville/
Chattanooga:
Drugs
Crime
Foreign Policy
OVERALL RATING: B
CALIFORNIA
June 12-17, 1972
1,000 Interviews
A
D
B
A
Santa Barb/
A
A
D
E
Sacracento/
B
San Diego
Les Angeles
Santa Maria
Salinas/Montry
Fresno
San Francisco
Chico/Redding
Stockton
Total
Imp.
RN
.mp.
RN
inp.
RN
Imp.
RN
Imp.
RN
Top.
RV
Imp.
RN
Imp.
RN
lmp.
RN
Vietnam
53
64
58
52
70
67
70
49
42
50
61
47
57
60
35
54
61
54
55
54
30
33
30
49
44
38
39
55
47
18
30
52
58
45
36
32
45
45
Inflation
42
51
30
27
24
25
27
18
28
42
42
48
62
62
53
53
63
54
Drugs
23
20
70
55
33
46
38
34
24
30
24
15
27
26
59
20
53
42
30
39
55
48
53
36
43
58
57
Crime
33
18
45
42
45
47
44
52
38
40
21
18
24
17
15
23
20
53
52
45
45
47
47
45
43
56
47
Unemployment
18
29
45
45
55
39
32
42
45
42
50
36
30
18
29
54
47
30
55
52
45
58
59
56
52
47
46
Taxes
27
28
58
42
48
39
35
39
44
52
51
33
36
18
30
12
32
29
39
52
48
57
56
58
53
61
62
Race
10
11
64
61
70
51
62
55
59
38
36
12
36
12
15
14
30
16
13
36
24
44
32
42
38
81
79
Foreign Policy
14
20
91
85
88
71
68
79
75
19
20
27
15
12
15
15
17
18
9
15
9
25
24
17
20
Environment
14
53
23
48
5:
15
61
42
21
67
15
70
25
50
12
56
14
55
21
51
49
39
27
30
46
38
42
46
19
34
Ceneral Unrest
15
52
12
52
63
12
45
9
67
17
41
9
35
14
50
15
48
44
45
48
30
56
56
47
49
Welfare
16
59
14
53
15.
67
18
58
15
61
8
51
12
32
8
48
13
53
39
43
33
36
39
46
59
50
44
Health Care
13
66
10
66
0
70
3
73
21
64
11
58
12
50
33
13
61
10
63
29
27
27
33
37
38
38
32
Nat'1. Defense
32
70
20
76
30
76
18
88
27
79
21
70
15
56
14
80
22
74
28
22
24
9
18
27
38
18
23
Bussing
5
47
3
54
0
52
0
70
3
48
4
46
3
38
8
59
4
52
48
41
42
21
42
47
47
38
42
ISSUES:
AD1 SPECIAL EMPHASIS ISSUES
Vietnam
Unemployment
San Diego:
Crime
Taxes
National Defense
Inflation
National Defense
Santa Barbara/
Santa Marin:
Unemployment
National Defense
Foreign Policy
Salinas/
Montercy:
Taxes
Drugs
Welfare
San Franciaco:
Vietnam
Chico/Redding:
Unemployment
Race
Crime
Sacramento/
Stockton:
Unemployment
Drugs
U
OVERALL RATING: A
CONNECTICUT
June 11-20, 1972
615 Interviews
A
A
A
A
New York
Hartford
Providence
Total
Imp.
RN
Imp.
RN
Imp
RN
Imp.
RN
73
60
Vietnam
54
60
75
48
57
64
27
40
21
35
45
39
Inflation
25
52
36
32
33
41
52
60
45
56
55
49
30
24
52
25
51
Drugs
17
38
46
34
42
55
44
54
Crime
48
30
31
20
24
41
51
38
47
45
40
Unemployment
26
34
50
42
32
33
49
57
38
53
48
42
Taxes
27
25
52
44
27
25
46
55
38
51
57
57
Race
12
18
59
11
16
57
36
39
34
38
85
77
Foreign Policy
20
16
75
20
79
17
8
18
11
15
61
14
58
Environment
20
52
58
20
18
32
37
34
36
59
50
General Unrest
13
9
57
18
12
53
33
46
29
41
48
46
Welfare
14
11
52
47
11
13
46
48
38
46
66
Health Care
8
65
54
6
6
64
7
24
30
32
28
80
Nat'l. Defense
72
17
14
79
16
75
23
13
22
11
19
50
51
45
Bussing
5
3
50
5
3
39
38
39
38
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vietnam
Inflation
New York:
Drugs
Unemployment
Drues
Hartford:
Crime
Taxes
Providence: National Defense
General Unrest
June 13-23, 1972
OVERALL RATING: A
ILLINOIS
800 Interviews
A
A
Rockford/
D
Paducah/
A
A
Davenport
St. Louis
Springfield
Chicago
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Vietnam
65
72
63
56
51
74
59
59
60
63
26
40
24
39
35
Inflation
40
63
23
31
28
57
31
44
31
47
36
67
41
55
52
Drugs
20
69
30
54
38
64
26
52
27
56
26
41
33
47
42
Crime
23
63
29
47
20
59
24
50
25
52
35
51
35
49
45
Unemployment
25
72
35
39
24
60
29
44
28
49
28
60
38
54
49
Taxes
36
64
24
44
41
61
32
42
34
48
36
53
37
57
51
Race
13
74
29
49
19
62
21
50
21:
54
26
50
35
48
44
Foreign Policy
24
90
10
67
13
84
16
75
16
78
10
31
11
24
21
Environment
14
79
14
54
11
70
16
49
16
56
21
44
26
49
42
General Unrest
13
67
15
43
15
64
10
48
11
52
33
53
33
51
47
Welfare
4
78
13
46
12
66
8
53
9
52
21
50
28
46
41
Health Care
6
83
3
54
6
81
10
64
9
68
15
40
15
35
30
Nat'l Defense
15
90
7
73
17
87
11
73
13
77
8
26
10
25
21
Bussing
3
54
5
37
4
53
3
49
4
49
40
57
43
49
48
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vietnam
Taxes
Rockford/Davenport:
Vietnam
Inflation
Inflation
Unemployment
Foreign Policy
Drugs
St. Louis:
Unemployment
Race
Paducah/Springfield:
Taxes
Drugs
OVERALL RATING: B
MARYLAND
June 13-23, 1972
600 Interviews
B
A
A
B
Baltimore
Salisbury
Washington
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Vietnam
47
66
58
58
55
70
51
67
33
42
29
32
Inflation
25
49
16
67
45
44
32
48
50
33
54
51
Drugs
40
52
50
74
22
62
33
57
45
26
34
40
Crime
40
44
16
53
36
61
37
50
55
47
37
48
Unemployment
22
53
12
75
19
52
21
54
46
20
46
45
Taxes
28
45
20
54
28
53
28
48
54
46
44
49
Race
21
60
20
75
14
63
17
62
30
25
34
36
Foreign Policy
11
77
12
83
11
86
10
81
19
17
12
17
Environment
14
60
12
92
24
55
17
60
36
8
43
37
General Unrest
9
59
8
67
10
62
9
60
30
29
35
37
Welfare
15
54
20
58
8
57
12
55
44
38
40
42
Health Care
10
70
12
75
7
65
9
68
27
25
31
29
National Defense
76
11
83
16
85
80
15
13
20
13
12
17
55
58
Bussing
62
7
16
53
7
56
7
39
38
43
40
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vietnam
Crime
Baltimore:
Drugs
Drugs
Inflation
Salisbury:
Vietnam
Taxes
Drugs
Welfare
Bussing
Washington:
Inflation
Environment
OVERALL RATING:
C
MICHIGAN
June 13-30, 1972
800 Interviews
B
B
C
A
D
A
Flint-Sag.
Grand Rapids
Traverse
Marquette
C
Detroit
Lansing
Bay City
Kala. /Chicago
City
Green Bay
Total
Imp.
RN
Imp
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Vietnam
52
53
50
59
60
58
48
65
68
51
74
67
53
56
46
38
37
34
43
33
42
Inflation
24
41
43
50
17
55
26
50
27
27
33
41
25
43
58
50
41
48
68
29
55
Drugs
30
49
19
74
19
53
26
61
25
59
10
74
27
54
49
26
41
33
35
26
43
Crime
27
44
29
48
29
42
23
48
6
43
20
52
25
45
54
52
54
48
51
48
52
Unemployment
33
41
22
58
26
53
28
53
41
27
33
63
31
45
57
42
41
45
65
33
52
Taxes
34
39
45
53
43
43
23
47
44
41
24
52
34
42
60
47
54
52
54
48
57
Race
21
50
31
58
23
61
19
55
7
46
10
67
21
53
47
42
34
40
49
30
44
Foreign Policy
9
80
6
91
7
82
8
77
11
70
17
89
9
80
19
9
11
17
24
11
17
Environment
11
63
6
75
17
56
20
68
7
59
21
44
13
63
34
25
39
28
35
44
33
General Unrest
23
56
6
73
13
55
18
59
7
41
3
70
19
57
43
27
42
37
51
26
41
Welfare
10
47
23
76
6
51
23
53
22
38
10
63
14
50
50
24
44
42
54
37
47
Health Care
9
65
0
72
9
77
7
77
5
70
0
85
8
69
18
16
16
19
22
15
26
Nat Defense
7
80
0
84
7
77
13
85
4
68
7
89
8
80
18
16
18
11
24
11
17
Bussing
23
43
6
66
13
45
18
53
7
43
3
49
19
46
55
31
47
42
51
56
51
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vietnam
Taxes
Lansing:
Taxes
Unemployment
Inflation
Drugs
Race
Inflation
Welfare
Crime
Flint-Saginaw-Bay City:
Vietnam
Taxes
Grand Rapids-Kalamazoo/
Chicago:
Welfare
Environment
National Defense
Traverse City:
Vietnam
Taxes
Unemployment
Welfare
Marquette-Green Bay:
Vietnam
Inflation
Environment
Foreign Policy
OVERALL RATING: E
MISSOURI
June 13-24, 1972
800 Interviews
C
A
D
E
Paducah/
Columbia/
St. Joseph/
E
St. Louis
Springfield
Quincy
Kansas City
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Vietnam
56
64
70
55
64
56
51
62
50
54
44
32
28
34
37
40
Inflation
47
29
57
27
44
29
45
33
30
59
49
42
54
53
58
Drugs
22
57
26
54
32
59
58
23
24
39
35
40
38
38
47
Crime
35
25
52
52
22
56
51
29
30
52
43
48
43
47
39
Unemployment
41
55
30
26
59
31
55
34
49
60
43
39
44
49
50
Taxes
22
46
51
62
32
55
33
53
32
49
46
34
44
45
Race
50
64
20
68
12
13
68
16
60
16
49
30
30
30
37
79
Foreign Policy
13
74
87
10
17
84
12
80
13
20
21
12
11
17
58
Environment
69
68
12
7
15
67
64
15
13
40
27
31
30
33
General Unrest
52
61
12
16
14
68
59
58
13
13
46
35
32
38
39
54
Welfare
56
14
68
17
57
16
57
12
15
46
40
32
42
41
64
Health Care
8
70
77
7
16
76
12
70
9
33
24
21
22
27
Nat'1. Defense
85
72
12
10
86
17
78
16
80
13
13
22
13
18
16
47
Bussing
7
50
9
2
58
55
4
6
51
50
43
37
41
45
Paducah/Springfield also includes Spring./Paducah-Cape Girardeau-
Harrisburg/Joplin-Pittsburg/Memphis
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vietnam
Unemployment
St. Louis:
Unemployment
Taxes
Crime
Inflation
Crime
Paducah/Springfield/
Harrisburg/Joplin/Memphis:
Taxes
Columbia/Quincy:
Drugs
Health Care
OVERALL RATING: B
NEW JERSEY
June 11-20, 1972
823 Interviews
C
B
B
Philadelphia
New York City
Total
Imp.
RN
Imp.
RN
Imp.
RN
56
56
Vietnam
56
60
58
58
40
41
41
42
Inflation
35
27
37
33
31
50
62
59
47
47
Drugs
24
47
31
29
42
44
44
46
Crime
42
18
21
43
20
46
54
52
43
37
Unemployment
33
32
32
39
52
58
57
36
36
Taxes
33
35
33
36
57
59
59
51
51
Race
15
16
16
51
43
45
44
72
75
Foreign Policy
12
74
12
13
23
19
20
54
49
Environment
13
14
15
50
38
45
43
40
44
General Unrest
13
10
43
11
50
49
49
48
40
Welfare
42
15
14
15
46
54
52
57
62
Health Care
12
60
7
9
35
32
33
67
Nat'1. Defense
71
16
70
13
14
25
22
23
45
49
Bussing
3
48
4
4
43
40
41
ISSUES:
Vietnam
Taxes
Unemployment
Inflation
Drugs
0
OVERALL RATING:
A
OHIO
June 13-27, 1972
800 Interviews
A
B
A
A
A
A
Columbus
Cleveland
Youngstown/
A
Toledo/Lima
Dayton
Cincinnati
Parkersburg
Akron Canton
Pittsburgh
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
75
60
Vietnam
49
61
58
69
57
72
53
63
67
70
56
67
24
39
31
27
36
28
32
25
59
42
44
Inflation
38
50
29
57
33
38
33
45
32
47
40
56
50
42
60
53
52
58
32
53
29
50
58
Drugs
31
30
24
50
51
48
29
52
38
48
48
39
45
44
44
32
51
Crime
21
48
26
.55
29
53
27
46
25
50
27
50
45
50
45
44
51
47
48
21
54
45
44
37
51
Unemployment
31
61
37
37
31
55
35
47
43
56
48
38
61
42
51
25
61
18
55
21
52
Taxes
31
60
29
41
24
41
26
50
39
44
48
37
57
55
49
Race
17
65
16
61
13
65
14
65
14
54
17
48
14
59
35
39
34
33
44
48
39
Foreign Policy
15
80
16
88
15
90
13
81
15
80
13
70
14
82
14
13
10
17
16
27
16
Environment
24
70
11
68
10
66
11
59
14
51
8
56
13
59
28
33
32
37
44
38
38
General Unrest
13
69
11
50
19
63
13
57
14
49
7
55
13
55
31
49
35
36
47
44
42
Welfare
15
51
13
55
9
57
18
55
13
52
12
53
13
54
48
44
43
44
44
44
44
Health Care
10
69
4
69
6
77
4
64
10
67
8
55
8
67
28
28
21
31
32
42
30
National Defense
19
85
9
79
13
83
15
77
14
80
12
83
13
80
13
20
17
19
17
14
17
Bussing
6
55
4
48
4
62
1
50
3
50
5
53
4
52
43
51
37
44
45
44
44
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vietnam
Unemployment
Toledo/Lima:
Crime
Inflation
Environment
Drugs
National Defense
Crime
Dayton:
Vietnam
Unemployment
Inflation
Cincinnati:
Inflation
General Unrest
Columbus/Parkersburg:
Taxes
Welfare
Youngstown/Pittsburgh:
Vietnam
Drugs
OVERALL RATING: C
OREGON
June 12-17, 1972
600 Interviews
E
D
C
Eugene
Portland
Total
Imp.
RN
Imp.
RN
Imp.
RN
Vietnam
60
52
50
56
49
57
48
39
39
Inflation
30
38
30
41
31
40
63
53
56
Drugs
20
50
28
52
27
53
46
40
41
Crime
18
50
25
48
24
49
45
46
46
Unemployment
17
49
24
44
23
45
49
50
50
Taxes
50
39
32
39
39
39
58
56
57
Race
7
55
10
61
10
61
43
31
33
Foreign Policy
12
69
13
72
13
72
28
21
23
Environment
24
57
16
62
17
64
41
31
31
General Unrest
12
50
15
46
14
48
48
47
46
Welfare
16
43
13
45
15
45
57
48
50
Health Care
8
66
10
58
10
62
30
35
32
Nat'l Defense
12
74
15
71
14
73
23
21
21
Bussing
2
49
2
45
2
47
40
43
42
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vietnam
Taxes
Eugene:
Vietnam
Inflation
Taxes
Drugs
Environment
Crime
OVERALL RATING: B
PENNSYLVANIA
June 13-27, 1972
800 Interviews
A
A
A
B
Harrisburg/
Wilkes-Barre-
Johnstown/
Pittsburgh/
York/Lancaster/
D
Scranton/
B
Altoona/Erie
Youngstown
Lebanon/Hagerstown
Philadelphia
Binghamton
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
79
65
69
48
70
59
Vietnam
49
60
65
62
46
60
21
34
27
51
28
39
60
39
61
44
60
L7
Inflation
29
29
19
29
25
29
38
60
37
55
40
52
73
49
65
51
68
55
Drugs
32
32
44
30
46
34
25
47
32
48
32
43
54
46
61
46
62
50
Crime
29
17
27
26
23
24
44
53
36
52
38
49
62
41
63
42
64
47
Unemployment
19
33
13
36
39
31
37
58
36
56
36
52
54
41
60
39
57
44
Taxes
32
41
36
31
41
36
43
58
38
59
43
54
75
56
66
46
85
36
Race
14
14
10
18
10
16
21
43
31
53
15
42
19
94
85
89
79
83
83
Foreign Policy
15
11
14
8
15
11
6
14
9
20
17
15
76
51
63
59
89
50
Environment
10
21
17
12
12
15
22
47
34
39
11
38
67
49
60
50
62
53
General Unrest
20
10
11
10
8
11
30
48
37
49
34
45
59
50
61
54
77
55
Welfare
15
7
19
11
4
11
41
48
38
45
23
44
83
67
78
70
87
72
Health Care
12
7
7
10
12
9
14
30
18
29
11
26
90
81
85
77
89
81
Nat'l. Defense
26
15
9
9
14
13
6
18
11
21
11
17
71
44
58
54
77
54
Bussing
3
4
2
4
2
4
22
51
38
44
21
42
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vietnam
Taxes
Johnstown/Altoona/Erie:
Crime
Drugs
National Defense
Unemployment
General Unrest
Inflation
Pittsburgh/Youngstown:
Taxes
Environment
Harrisburg/York/Lancaster/
Lebanon/Hagerstown:
Vietnam
Drugs
Welfare
Philadelphia:
Unemployment
Wilkes-Barre-Scranton/
Binghamton:
Drugs
Unemployment
Taxes
OVERALL BATING: A
TEXAS
June 12-17, 1972
1,000 Interviews
A
A
A
A
B
E
D
Besumont/
Shreveport/
A
A
Dallas/
Odesse/
A
A
Abilene/
A
A
A
Corpus Christi
Houston
" Arthur
Texaskana
Austin
Race/Temple
Ft Worth
Midland
San Antonio
K1 Pano
Sweetwater
Lubbock
Amarill
Total
M
KM
KN
Inp.
12
Imp.
&
Tmp.
IN
lag.
E
100.
IC
Tmp.
RY
Imp.
RS
Imp.
EN
Inp.
ID
leg.
C
Imp.
Imp.
E
Imp.
Tep.
34
49
58
57
82
"
64
61
61
48
75
53
61
58
57
72
27
62
67
64
38
78
30
72
47
51
67
Vistoam
35
66
40
18
31
33
39
24
39
28
28
36
21
28
32
38
21
26
50
Inflation
17
58
.28
64
67
14
42
25
56
24
47
22
36
49
27
38
61
61
25
61
25
53
28
53
77
48
42
33
33
38
43
53
31
52
36
38
12
46
38
38
34
60
30
55
12
72
61
30
30
64
48
38
21
54
10
62
17
67
33
42
69
47
58
17
34
62
Drugs
62
38
45
28
39
44
34
42
45
28
31
29
33
37
21
18
23
47
24
55
19
69
28
61
25
39
19
58
24
50
23
58
20
48
3
61
30
31
20
47
25
53
Crime
#
a2
50
43
28
39
38
41
44
42
41.
36
44
33
43
Unexployment
28
21
24
51
21
52
26
58
6
64
23
47
24
59
14
44
32
42
24
12
17
15
69
13
33
16
49
48
36
36
53
38
30
56
34
36
40
31
44
34
22
52
27
67
61
11
69
30
53
26
64
36
47
35
20
21
55
62
50
27
31
34
58
27
Taxas
66
46
33
36
28
44
34
13
30
28
36
47
42
42
59
68
38
59
3
45
51
70
20
69
Bace
23
58
23
50
16
67
16
,
56
18
23
51
10
25
64
24
20
18
35
47
30
31
42
47
31
44
49
31
33
31
42
39
84
85
83
67
83
86
se
16
59
22
76
12
as
22
86
Foreign Policy
24
92
20
69
14
24
81
17
10
12
13
15
18
38
23
13
11
8
28
15
19
13
,
31
14
8
18
48
79
41
69
68
45
67
75
69
59
7
34
15
3
6
67
28
64
15
56
12
3
8
34
6
16
6
12
Environment
46
50
21
31
36
39
37
26
32
45
31
24
25
39
38
47
13
52
58
3
12
12
69
Ceneral Tarest
8
12
53
58
50
59
13
23
12
23
52
11
61
15
74
6
69
13
ST
59
46
39
31
33
47
39
44
40
38
59
24
25
41,
46
61
64
50
47
66
39
56
7
52
,
38
12
4
72
55
Welfare
6
31
11
,
,
19
16
11
,
14
12
69
50
39
25
44
50
32
56
44
38
39
46
28
42
66
59
70
92
72
64
75
75
68
13
72
3
67
6
78
11
28
83
10
70
Sealth Care
17
13
9
6
,
3
10
6
34
38
27
6
22
31
21
22
32
17
31
21
14
27
32
24
85
81
03
78
81
75
83
22
19
25
21
3
79
25
72
19
78
17
66
20
78
Nat'l. Defense
21
18
33
31
28
43
23
12
17
17
19
15
25
14
10
28
19
-
19
10
31
7
41
45
6
38
42
61
47
47
33
15
15
9
15
,
52
3
4
3
12
51
3
10
47
Bussing
66
55
55
42
53
39
49
50
46
38
42
46
42
50
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vistoam
Drugs
Corpus Christi:
Inflation
San Antonio:
Viscnam
loflation
Taxes
Inflation
Taxes
Unexployment
Deseployment
Unecployment
Health Care
Race
Besumont/Pt. Arthur:
Vietnam
21 Paso:
Taxes
National Defense
Invironment
Bussing
General Unrest
Shreveport/Texarkans:
Victnam
Abilene/Suestvater:
Vistman
National Defense
Inflation
Taxes
-
Austin:
Vietnam
Race
Environment
National Defensa
Roca
Foreign Folicy
Lubbock:
Druge
Welfare
Crime
.
Bussing
Race
,
Waco/Trople:
Race
Assrillo:
Drugs
*
Taxes
Dallas/Ft. Worth:
Bussing
Health Care
Odcess/Midiand:
Drugs
Taxes
National Defense
Foreign POLICY
Central Unrest
June 13-20, 1972
OVERALL RATING: D
WISCONSIN
600 Interviews
B
E
E
Green Bay/
A
Madison/
Chicago/
Wausau
D
Minneapolis
Rockford
Milwaukee
Rhinelander
Total
Imp.
RN
Imp.
RN
Imp
RN
Imp.
RN
Imp
RN
Vietnam
55
59
61
61
63
53
58
69
63
59
33
37
45
31
39
Inflation
31
52
37
47
31
45
31
55
32
49
46
53
55
45
51
Drugs
19
65
21
59
12
59
18
71
16
63
27
36
38
28
34
Crime
23
59
13
64
15
50
18
59
16
56
40
34
47
40
42
Unemployment
19
56
29
47
36
38
25
58
30
47
42
52
60
41
51
Taxes
56
37
36
43
45
39
43
50
46
42
60
55
61
48
57
Race
8
67
10
76
14
64
8
76
11
69
28
24
35
23
30
S
00
86
9
84
Foreign Policy
13
82
11
87
15
84
18
90
16
86
15
12
14
10
13
Environment
11
67
19
71
18
57
14
73
16
65
31
28
41
27
34
General Unrest
10
61
15
58
9
58
12
63
11
60
38
40
41
35
39
Welfare
18
49
16
52
18
47
15
56
17
50
49
45
53
43
49
Health Care
9
75
2
76
6
69
8
82
7
74
21
24
28
17
24
Nat'l Defense
17
86
20
86
12
82
19
88
16
85
12
13
17
11
14
Bussing
6
62
4
67
3
52
2
68
4
60
29
29
42
29
35
Minneapolis also includes Minneapolis/St. Paul-
La Crosse/Eau Claire-Dubuque
ISSUES:
ADI SPECIAL EMPHASIS ISSUES
Vietnam
Taxes
Minneapolis:
Taxes
Inflation
Crime
Unemployment
Welfare
Madison/Rockford:
Inflation
Drugs
Chicago/Milwaukee:
Unemployment
State: California
Dates:
June 12-17, 1972
No. of Interviews: 1,000
F-5
ISSUES
Domestic Program not passed because--
State
Rep.
T-S
Dem.
Program Not Good
18
4
11
28
Politics
73
91
79
62
Favor or oppose local property tax for schools
Nat'l
State
Rep.
T-S
Dem.
Favor
51
37
39
33
38
Oppose
40
54
53
61
53
Replacement for local property tax--
Nat'l
State
Rep.
T-S
Dem.
Federal Income Tax
17
11
13
9
12
State Income Tax
15
10
6
10
12
State Sales Tax
17
24
33
22
20
State Property Tax
4
3
3
4
3
National Sales Tax
32
43
37
47
46
Has inflation slowed?
Nat'l
State
Rep.
T-S
Dem.
Yes
46
36
55
40
23
No
45
53
34
51
65
llas inflation of food prices slowed?
Nat'l
State
Rep.
T-S
Dem.
Yes
26
25
36
26
17
No
71
72
59
70
81
Support or oppose freeze on food prices?
State
Ren.
T-S
Dem.
Yes
65
61
64
67
No
23
30
22
23
the
State: California
Dates: June 12-17, 1972
No. of Interviews: 1°,000
F-6
Responsible for inflation--
Nat'1
State
Rep.
T-S
Dem.
Business
26
27
13
25
38
Unions
37
41
65
45
27
President
8
7
1
4
11
Congress
9
6
4
8
6
Consumer
17
9
9
10
7
Assassination
Nat'l
State
Rep.
T-S
Dem.
Should limit appearances
60
51
49
52
53
Should not limit appearances
31
40
40
40
39
National Defense
N
Self
Me
Per
Den
T-S
1
2
3
4
S
6
7
Strong Defense
Spend at Поте
Less Strong Defense
Self: 3.43
Total Rating Nixon:
2.56
Total Rating McGovern:
5.10
Rep:
2.33
Rep. Rating Nixon:
2.15
Rep. Rating McGovern:
5.54
T-S:
3.34
T-S Rating Nixon:
2.79
T-S Rating McGovern:
5.19
Dem:
3.95
Dem. Rating Nixon:
2.65
Dem. Rating McGovern:
4.84
Money spent on national defense--
Nat ')
State
Rep.
T-S
Dem.
Spend less
37
43
23
37
53
Spend same
39
39
53
43
33
Spend more
18
15
19
17
12
Favor or oppose a one-third cut in military forces--
Nat '1
State
Rep.
T-S
Dem.
Favor
73
69
57
72
66
Oppose
17
22
25
20
22
State: California
Dates: June 12-17, 1972
No. of Interviews: 1,000
F-7
Spend less because--
Nat
State
Rep.
T-S
Dem.
Need less military strength
18
21
10
19
24
Defense waste
71
72
80
74
69
Vietnam Withdrawal
Sclf
Rep
T-S
Pero
N
Mc
1
2
3
4
S
6
7
Gradual Withdrawal
Immediate Withdrawal
Self: 3.38
Total Rating Nixon:
2.11
Total Rating McGovern: 5.82
Rep: 2.17
Rep. Rating Nixon:
1.81
Rep. Rating McGovern:
6.24
T-S:
3.06
T-S Rating Nixon:
2.16
T-S Rating McGovern:
5.93
Dem:
4.07
Den. Rating Nixon:
2.17
Dem. Rating McGovern:
5.59
Nixon on Vietnam--
Nat '1
State
Rep.
T-S
Den.
Frank and straightforward
45
40
70
46
21
Not told the truth
46
51
22
43
69
Amnesty
Self
Demo
T-S Rep
Mc
N
1
2
3
4
5
6
7
Grant Annesty
Consider Annesty
Never Grant
Immediately
After the War
Amnesty
Self: 4.47
Total Rating Nixon:
4.81
Total Rating McGovern: 2.78
Rep: 5.10
Rep. Rating Nixon:
4.66
Rep. Rating McGovern:
2.19
T-S:
4.50
T-S Rating Nivon:
4.70
T-S Rating McGovern:
2.70
Pen: 4.22
P.m. Inting March
4.96
Den. Rating McGovern:
3.16
State: California
Dates: June 12-17, 1972
No. of Interviews: 1,000
F-8
Government and economic system change--
Demo
Rep.
Self
Mc
T-S
"
1
2
3
4
5
6
7
Need Drastic
Do Not Need
Change
Drastic Change
Self: 3.29
Total Rating Nixon: 4.66
Total Rating McGovern: 2.82
Rep: 3.94
Rep. Rating Nixon:
4.39
Rep. Rating McGovern: 2.49
T-S:
3.47
T-S Rating Nixon:
4.44
T-S Rating McGovern:
2.88
Den: 2.82
Den. Rating Nixon:
5.01
Dem. Rating McGovern:
2.91
Tax Reform--
Self
T-S
Pen
"
Tem.
M-
1
2
3
4
5
6
7
Need Tax Reform
Do Not Need
Tax Reform
Self: 2.23
Total Rating Nixon: 4.39
Total Rating McGovern: 2.76
Rep: 2.78
Rep. Rating Nixon:
3.53
Rep. Rating McGovern: 2.56
T-S:
2.18
T-S Rating Nixon:
4.37
T-S Rating McGovern:
2.90
Den: 1.91
Dem. Rating Nixon:
4.90
Dem. Rating McGovern: 2.83
Marijuana
Sclf
Pem.
Mc
Eep.
T-S
N
/
1
2
3
4
5
6
7
Legalize Use and
Do Not Legalize
Control Sale
Self: 5.10
Total Rating Nixon: 5.79
Total Rating McGovern: 3.89
nep: 5.37
Eep. lating Sixen:
5.83
Rep. Rating McGovern:
3.40
T-S: 5.10
T-S Rating Nivon:
5.79
T-F Rating McGovern:
3.66
Per: 5.13
Den. Rating Nixon:
5.87
Den. hating McGovern:
4.30
State: California
Dates: June 12-17, 1972
No. of Interviews: 1,000
F-9
Abortion-
Self
T-S
Rom
N
1
2
5
4
5
6
7
Legalize
Do Not
Abortion
Legalize
Self: 3.23
Total Rating Nixon: 4.53
Total Rating McGovern: 3.42
Rep: 3.43
Rep. Rating Nixon:
4.62
Rep. Rating McGovern:
3.46
T-S: 2.97
1-S Rating Nixon:
4.33
T-S Rating McGovern:
3.29
Dem: 3.47
Dem. Rating Nixon:
4.65
Dem. Rating McGovern:
3.48
Illinois
June 13-23, 1972
800 Interviews
Copy No.
F-5
ISSUES
Domestic Progrem Not passed because --
State
Rep.
T-S
Dem.
Program Not Good
16
3
11
30
Politics
74
92
80
59
Favor or oppose local property tax for schools --
Nat'l
State
Rep.
T-S
Dcm.
Favor
51
49
57
48
45
Oppose
40
42
38
43
44
Replacement for local property tax --
Rat' 1
State
Rep.
T-S
Dem.
Federal Income Tax
17
16
17
14
16
State Income Tax:
15
20
26
19
17
State Sales Tax
17
10
18
8
10
State Property Tax
4
2
2
4
1
National Sales Tax
32
38
29
42
39
Has inflation slowed?
Nat'l
State
Rep.
T-S
Dem.
Yes
46
40
62
42
28
No
45
54
33
50
69
Has inflation of food prices slowed?
Nat
State
Rep.
T-S
Dem.
Yes
26
23
34
26
13
No
71
72
60
70
83
Support or oppose freeze on food prices?
State
Rep.
T-S
Dem.
Yes
66
56
66
69
No
26
33
23
24
Allinois
June 13-23, 1972
800 Interviews
Copy No.
F-6
Responsible for inflation
Nat'l
State
Rep.
T-S
Dem.
Business
26
27
13
28
33
Unions
37
39
56
47
23
President
8
7
2
2
13
Congress
9
6
6
6
7
Consumer
17
12
14
10
10
Assossination
Nat
State
Rep.
T-S
Dem.
Should limit
appearances
60
55
66
55
55
Should not limit
appearances
31
.37
29
38
37
National Defense
Sclf
R
T-S
J)
N
Mc
1
2
3
4
5
6
7
Strong
Spend at Home
Defense
Less Strong Def.
Self:
3.9
Total Rating Nixon:
2.7
Total Rating McGovern:
4.5
Rep.:
3.1
Rep. Rating Kixon:
2.6
Rep. Rating McGovern:
4.6
T-S:
3.8
T-S Rating Nixon:
2.9
T-S Rating McGovern:
4.7
Dem.:
4.2
Dem. Rating Nixon:
2.6
Dom. Rating McGovern:
4.3
Money spent on national defense --
Nat 1
State
ReD.
T-S
Dem.
Spend less
37
46
33
46
48
Spend same
39
36
48
35
34
Spend more
18
12
14
11
12
Favor or oppose a 1/3 cut in military forces -
Nat'l
State
Rep.
T-S
Dem.
Favor
73
75
66
81
75
Oppose
17
16
21
11
17
Illinois
June 13-23, 1972
800 Interviews
Copy No.
F-7
Spend less because --
Nat 1
State
Rep.
T-S
Dem.
Need less military
strength
18
21
22
18
15
Defense vaste
71
70
74
75
74
Victner Withdrowal
Self
R
T-S
D
N
lic
1
2
3
4
5
6
7
Gradual
Immediate
Withdrawal
Withdrawal
Self:
3.4
Total Rating Nixon:
2.3
Total Rating McGovern:
5.2
Rep.:
2.4
Rep. Rating Nixon:
2.1
Rep. Rating McGovern:
5.8
T-S:
3.2
T-S Reting Nixon:
2.2
T-S Rating McGovern:
5.5
Dem.:
3.9
Don. Rating Mixon:
2.4
Dem. Rating McGovern:
4.7
Nixon on Vietnam --
Nat 1
State
Rep.
T-S
Dem.
Frank and straight
forward
45
44
72
52
24
Not told the truth
46
49
21
40
71
Amnesty
Self
D
R
T-S
Mc
N
1
2
3
4
5
6
7
Grant Amnesty
Consider Ammesty
Never Grant
Immediately
After the War
Amnesty
Salf:
4.6
Total Rating Ninon:
4.7
Total Rating McGovern:
3.3
Rep.:
5.1
M.p. Paring Nixon:
4.7
Rep. Rating McGovern:
3.1
T-S:
4.7
3-3 Re: ing. Minon:
4.6
T-S Rating McGovern:
2.9
Part:
4.5
Fee. Refing himon:
4.7
D.M. Rating McCovern:
3.8
June 13-23, 1972
800 Interviews
Copy No.
F-8
Gov't and Economic System Change
Self
D
R
T-S
Mc
N
1
2
3
4
5
6
7
Need Drastic
Do not need
Change
Drastic Change
Sclf:
3.4
Total Rating Nixon:
4.6
Total Rating McGovern:
3.2
Rep.: 3.7
Rep. Rating Nixon:
4.2
Rep. Rating McGovern:
2.9
T-S:
3.7
T-S Rating llixon:
4.6
T-S Rating McGovern:
3.1
Dem.:
2.9
Dem. Rating Nixon:
4.9
Dem. Rating McGovern:
3.4
Tax Reform
Self
T-S
D
R
No
N
1
2
3
4
5
6
7
Need Tax
Do not need
Reform
Tax Reform:
Self:
2.4
Total Rating Eixon:
4.4
Total Rating McGovern:
3.0
Rep.: 2.6
Rep. Rating Nixon:
3.6
Rep. Rating McGovern:
2.9
T-S:
2.4
T-S Rating Nixon:
4.2
T-S Rating McCovern:
2.9
Dem.:
2.0
Dem. Rating Nixon:
4.9
Dem. Rating McGovern:
3.2
Marijuana
Self
R
D
T-S
N
Mc
1
2
3
4
5
6
7
Legalize Use
Do not
and Control Sale
Legalize
Self:
5.3
Total Rating Name:
5.6
Total Rating McCovern:
4.3
Rep.:
5.9
Rep. printion:
5.8
Rep. Rating McCovern:
4.4
Y-S:
5.6
7-0-11
5.0
T-S Rating McGovern:
4.0
De:.:
5.1
Dec. Bankas There:
5.3
Den. Rating NeGovern:
4.6
June 13-23, 1972
800 Interviews
Copy No.
F-9
Abortion
Sclf
T-S
Mc
D R
N
1
2
3
4
5
6
/
Legalize
Do not
Abortion
Legalize
Self: 3.7
Total Rating Nixon:
4.6
Total Rating McGovern:
3.7
Rep. : 4.0
Rep. Racing Nixon:
4.9
Rep. Rating McGovern:
3.9
T-S: 3.7
T-S Rating Nixon:
4.6
T-S Rating McGovern:
3.6
Dem.: 3.8
Dem. Rating Nixon:
4.5
Dem. Rating McGovern:
3.8
New Jersey
June 11-20, 1972
823 Interviews
Copy No.
F-5
ISSUES
Domestic Program not passed because --
State
Rep.
T-S
Dem.
Program Not Good
13
3
9
24
Politics
69
80
78
56
Favor or oppose local property tax for schools --
Nat '1
State
Rep.
T-S
Dem.
Favor
51
37
42
43
31
Oppose
40
45
42
42
52
Replacement for local property tax
Nat'l
State
Rep.
T-S
Dem.
Federal Income Tax
17
17
15
15
19
State Income Tax
15
33
42
32
33
State Sales Tax
17
9
17
8
5
State Property Tax
4
5
5
2
5
National Sales Tax
32
24
10
27
28
Has inflation slowed?
Nat'l
State
Rep.
T-S
Dem.
Yes
46
39
53
37
31
No
45
54
36
60
61
Has inflation of food prices slowed?
Nat'l
State
Rep.
T-S
Dem.
Yes
26
26
33
26
21
No
71
69
61
72
75
Support or oppose freeze on food prices?
State
Rep.
T-S
Dem.
Yes
76
72
77
81
No
15
21
13
10
New Jersey
June 11-20, 1972
823 Interviews
Copy No.
F-6
Responsible for inflation --
Nat'l
State
Rep.
T-S
Dem.
Business
26
30
21
33
29
Unions
37
35
44
42
29
President
8
7
2
7
11
Congress
9
5
7
2
5
Consumer
17
8
10
5
8
Assassination
Nat'l
State
Rep.
T-S
Dem.
Should limit appearances
60
60
61
60
59
Should not limit appearances
31
34
34
36
34
National Defense
Self
Nixon
Dem.
McGovern
T-S
Rep.
1
2
3
4
5
6
7
Strong
Spend at Home
Defense
Less Strong Def.
Self:
3.64
Total Rating Nixon:
2.34
Total Rating McGovern:
4.83
Rep:
3.03
Rep. Rating Nixon:
2.40
Rep. Rating McGovern:
5.25
T-S:
3.47
T-S Rating Nixon:
2.42
T-S Rating McGovern:
4.87
Dem:
3.92
Dem. Rating Nixon:
2.26
Dem. Rating McGovern:
4.59
Money spent on national defense
Nat'l
State
Rep.
T-S
Dem.
Spend less
37
43
33
42
47
Spend same
39
39
41
43
39
Spend more
18
11
17
9
9
Favor or oppose a 1/3 cut in military forces
Nat'}-
State
Rep.
T-S
Dem.
Favor
73
77
70
74
85
Oppose
17
16
23
22
7
New Jersey
June 11-20, 1972
823 Interviews
Copy No.
F-7
Spend less because --
Nat'l
State
Rep.
T-S
Dem.
Need less military strength
18
18
21
27
16
Defense waste
71
71
66
65
77
Victnam Withdrawal
Rep.
Dem.
Self
Nixon
T-S
McGovern
1
2
3
4
5
6
7
Gradual
Immediate
Withdrawal
Withdrawal
Self:
3.42
Total Rating Nixon:
1.90
Total Rating McGovern:
5.53
Rep:
2.61
Rep. Rating Nixon:
1.90
Rep. Rating McGovern:
5.87
T-S:
3.30
T-S Rating Nixon:
1.99
T-S Rating McGovern:
5.66
Dem:
3.90
Dem. Rating Nixon:
1.91
Dem. Rating McGovern:
5.36
Nixon on Victnam --
Nat'l
State
Rep.
T-S
Dem.
Frank and straightforward
45
41
62
44
27
Not told the truth
46
51
27
50
66
Amesty
T-S
Nixon
McGovern
Sclf
Dem
Rep.
1
2
3
4
5
6
7
Grant Amnesty
Consider Amnesty
Never Grant
Immediately
After the War
Amnesty
Self:
4.64
Total Rating Nixon:
4.68
Total Rating McGovern:
2.99
Rep:
5.09
Rep. Rating Nixon:
4.68
Rop. Rating McGovern:
2.67
T-S:
4.87
T-S Rating Nixon:
4.71
T-S Rating McGovern:
2.92
Dem:
4.59
Dem. Rating Nixon:
4.66
Dem. Rating McGovern:
3.21
New Jersey
June 11-20, 1972
823 Interviews
Copy No.
F-8
Gov't and Economic System Change
T-S
1
McGovern
Dem. I
Rep.
Nixon
Self
I
1
2
3
4
5
6
7
Need Drastic
Do Not Need
Change
Drastic Change
Self:
3.37
Total Rating Nixon:
4.80
Total Rating McGovern:
3.03
Rep:
3.96
Rep. Rating Nixon:
4.67
Rep. Rating McGovern:
2.74
T-S:
3.39
T-S Rating Nixon:
4.59
T-S Rating McGovern:
3.28
Dem:
3.03
Dem. Rating Nixon:
4.97
Dem. Rating McGovern:
2.99
Tax Reform
Sclf
T-S
Rep.
Dem.
McGovern
Nixon
1
2
3
4
5
6
7
Need Tax
Do Not Need
Reform
Tax Reform
Self:
2.21
Total Rating Nixon:
4.51
Total Rating McGovern:
2.69
Rep:
2.70
Rep. Rating Nixon:
3.97
Rep. Rating McGovern:
2.54
T-S:
2.07
T-S Rating Nixon:
4.44
T-S Rating McGovern:
2.89
Dem:
2.08
Dem. Rating Nixon:
4.79
Dem. Rating McGovern:
2.55
Marijuana
Self
Dem.
Nixon
McGovern
T-S
Rep.
1
2
3
4
5
6
7
Legalize Use
Do Not
and Control Sale
Legalize
Self: 5.13
Total Rating Nixon:
5.78
Total Rating McGovern:
4.21
Rep:
5.74
Rep. Rating Nixon:
5.57
Rep. Rating McGovern:
3.84
T-S:
5.14
T-S Rating Nixon:
5.79
T-S Rating McGovern:
4.34
Dem:
5.12
Dem. Rating Nixon:
5.71
Dom. Rating McGovern:
4.36
New Jersey
June 11-20, 1972
823 Interviews
Copy No.
F-9
Abortion
Dem.
NeGovern
Nixon
Self
T-S
Rep.
1
2
3
4
5
6
7
Legalize
Do Not
Abortion
Legalize
Self:
3.55
Total Rating Nixon:
4.85
Total Rating McGovern:
3.68
Rep:
3.90
Rep. Rating Nixon:
4.52
Rep. Rating McGovern:
3.98
T-S:
3.23
T-S Rating Nixon:
4.67
T-S Rating McGovern:
3.67
Dem:
3.69
Dem. Rating Nixon:
4.99
Dem. Rating McGovern:
3.50
State: New York
Dates: June 22-30, 1972
No. of Interviews: 1,000
F-5
ISSUES
Domestic Program not passed because--
State
Rep.
T-S
Dem.
Program not good
16
4
14
25
Politics
71
88
73
60
Favor or oppose local property tax for schools--
Nat' 1
State
Rep.
T-S
Dem.
Favor
51
42
43
45
39
Oppose
40
40
40
38
42
Replacement for local property tax--
Nat 1
State
Rep.
T-S
Dem.
Federal income tax
17
20
16
20
26
State income tax
15
13
18
12
11
State sales tax
17
6
8
7
4
State property tax
4
6
4
6
5
National sales tax
32
43
46
44
39
Has inflation slowed?
Nat 1
State
Rep.
T-S
Dem.
Yes
46
39
58
38
28
No
45
55
31
56
67
Has inflation of food prices slowed?
Nat'l
State
Rep.
T-S
Dem.
Yes
26
22
30
23
16
No
71
74
65
71
82
Support or oppose freeze on food prices?
4
State
Rep.
T-S
Dcm.
Yes
74
73
77
75
No
15
17
12
15
State: New York
Dates: June 22-30, 1972
No. of Interviews: 1,000
F-6
Responsible for inflation--
Nat '1
State
Rep.
T-S
Dem.
Business
26
28
16
31
30
Unions
37
39
60
39
28
President
8
7
2
4
13
Congress
9
6
4
5
8
Consumer
17
11
10
12
10
Assassination--
Nat'l
State
Rep.
T-S
Dem.
Should limit appearances
60
53
58
51
57
Should not limit appearances
31
36
35
36
33
National defense--
Self
Rep.
T-S
Dem.
N
Mc
1
2
3
4
5
6
7
Strong Defense
Spend At Home
Less Strong Defense
Sclf: 3.77
Total Rating Nixon:
2.35
Total Rating McCovern:
5.03
Rep: 2.65
Rep. Rating Nixon:
2.07
Rep. Rating McCovern:
5.31
T-S:
3.59
T-S Rating Nixon:
2.51
T-S Rating McCovern:
5.10
Dem. 4.34
Dem. Rating Nixon:
2,31
Dem. Rating McGovern:
4.88
Money spent on national defense--
Nat 1
State
Rep.
T-S
Dem.
Spend less
37
44
24
38
56
Spend same
39
41
51
47
32
Spend more
18
10
16
10
7
Favor or oppose a one-third cut in military forces--
1
Nat'l
State
Rep.
T-S
Dem.
Favor
73
79
77
77
80
Oppose
17
16
17
16
16
State: New York
Dates: June 22-30, 1972
No. of Interviews: 1,000
F-7
Spend less because--
Nat 1
State
Rep.
T-S
Dcm.
Need less military strength
18
26
13
28
26
Defense waste
71
67
83
67
67
Vietnam withdrawal--
Self
Rep.
T-S
Dem,
N
Mc
1
2
3
4
5
6
7
Gradual Withdrawal
Immediate Withdrawal
Self: 3.55
Total Rating Nixon:
2.01
Total Rating McGovern:
5.69
Rep:
2.22
Rep. Rating Nixon:
1.77
Rep. Rating McGovern:
5.79
T-S:
3.55
T-S Rating Nixon:
2.09
T-S Rating McGovern:
5.92
Dem:
4.05
Dem. Rating Nixon:
2.02
Dem. Rating McGovern:
5.49
Nixon on Vietnam--
Nat '1
State
Rep.
T-S
Dem.
Frank and straightforward
45
40
70
41
23
Not told the truth
46
52
26
48
70
Amnesty--
Self
Dem.
T-S Rep.
Mc
N
1
2
3
4
5
6
7
Grant Amnesty
Consider Amnesty
Never Grant
Immediately
After the War
Amnesty
Self: 4.38
Total Rating Nixon: 5.03
Total Rating McGovern:
2.86
Rep: 5.11
Rep. Rating Nixon:
4.64
Rep. Rating McGovern:
2.37
T-S: 4.76
T-S Rating Nixon:
5.11
T-S Rating McGovern:
2.93
Dem: 3.87
Dem. Rating Nixon:
5.18
Dem. Rating McGoveru:
2.95
State: New York
Dates: June 22-30, 1972
No. of Interviews: 1,000
F-8
Government and economic system change--
Self
Der.
T-S Rep.
Mc
N
1
2
3
4
5
6
7
Need Drastic
Do Not Need
Change
Drastic Change
Self: 2.97
Total Rating Nixon:
4.51
Total Rating McGovern:
2.96
Rep:
3.67
Rep. Rating Nixon:
3.97
Rep. Rating McGovern:
3.07
T-S:
2.98
T-S Rating Nixon:
4.37
T-S Rating McGovern:
2.97
Dem:
2.59
Dem. Rating Nixon:
4.89
Dem. Rating McGovern:
2.88
Tax reform--
Self
Dem,
T-S Rep.
Mc
N
1
2
3
4
5
6
7
Need Tax
Do Not Need
Reform
Tax Reform
Self: 2.04
Total Rating Nixon:
4.36
Total Rating McGovern:
2.67
Rep:
2.43
Rep. Rating Nixon:
3.45
Rep. Rating McGovern:
2.69
T-S:
2.05
T-S Rating Nixon:
4.22
T-S Rating McGovern:
2.64
Den:
1.75
Dem. Rating Nixon:
4.98
Dem. Rating McGovern:
2.60
Marijuana--
Self
Dem.
T-S Rep.
Mc
N
1
2
3
4
5
6
7
Legalize Use And
Do Not Legalize
Control Sale
Self: 4.94
Total Rating Nixon:
5.93
Total Rating McGovern:
4.04
Rep:
5.53
Rep. Rating Nixon:
5.74
Rep. Rating McCovern:
3.81
T-S:
5.19
T-S Rating Nixon:
5.99
T-S Rating McGovern:
1.06
Dem: 4.70
Dem. Rating Nixon:
5.99
Dem. Rating McGovern:
4.16
State: New York
Dates: June 22-30, 1972
No. of Interviews: 1,000
F-9
Abortion--
Self
Dem.
Rep. T-S
Mc
N
1
2
3
4
5
6
7
Legalize
Do Not
Abortion
Legalize
Self: 3.54
Total Rating Nixon:
5.16
Total Rating McGovern:
3.36
Rep: 3.64
Rep. Rating Nixon:
4.97
Rep. Rating McGovern:
3.39
T-S: 3.71
T-S Rating Nixon:
5.24
T-S Rating McGovern:
3.35
Dem:
3.32
Dem. Rating Nixon:
5.23
Dem. Rating McGovern:
3.31
Ohio.
June 13-27, 1972
800 Interviews
Copy No.
F-5
ISSUES
Domestic Program Not passed because --
State
Rep.
T-S
Dem.
Program Not Good
14
5
9
24
Politics
75
90
80
63
Favor or oppose local property tax for schools ---
Nat'
State
Rep.
T-S
Dem.
Favor
51
48
51
48
45
Oppose
40
45
40
47
48
Replacement for local property tax ---
Nat'l
State
Rep.
T-S
Dem.
Federal Income Tax
17
11
11
11
11
State Income Tax
15
20
20
25
17
State Sales Tex
17
27
31
24
29
State Property Tax
4
4
1
3
5
National Sales Tax
32
26
24
29
25
Has inflation slowed?
Nat'l
State
Rep.
T-S
Dem.
Yes
46
39
58
44
22
No
45
56
39
52
73
Has inflation of food prices slowed?
Nat'l
State
Rep.
T-S
Dem.
Yes
26
21
33
21
13
No
71
75
61
76
84
Support or oppose freeze on food prices?
State
Rep.
T-S
Dem.
Yes
70
73
70
69
No
22
21
24
23
Unio
June- 13-27, 1972
800 Interviews
Copy No.
F-6
Responsible for inflation -
Nat'l
State
Rep.
T-S
Dom.
Business
26
23
9
22
32
Unions
37
43
61
43
34
President
8
6
2
3
9
Congress
9
4
5
4
3
Consumer
17
10
10
12
8
Assessination
Rat ']
State
Rep.
T-S
Dem.
Should limit appearances
60
61
62
64
59
Should not limit
appearances
31
31
32
27
33
National Defense
Self
T-S
R
D
N
Mc
1
2
3
4
5
6
7
Strong
Spend at Home
Defense
Less Strong Def.
Self:
3.6
Total Rating Nixon:
2.5
Total Rating McGovern:
4.8
Rep.:
2.9
Rep. Rating Mixon:
2.5
Rep. Rating McGovern:
5.3
T-S:
3.6
T-S Rating Mixon:
2.6
T-S Rating McGovern:
4.9
Dem.:
3.8
Dem. Rating Nixon:
2.5
Dem. Rating McGovern:
4.6
Money spent on national defense --
Nat'
State
Rep.
T-S
Dem.
Spend less
37
43
32
41
44
Spend same
39
42
55
43
41
Spend more
18
11
9
12
11
Favor or oppose a 1/3 cut in military forces --
Ent'l
State
Rep.
T-S
Den.
Fever
:
75
64
80
72
17
20
29
15
21
Ohio
June 13-27, 1972
800' Interviews
Copy No.
F-7
Spend leasi because --
Nat'l
State
Rep.
T-S
Dem.
Need less military
strength
13
20
16
16
19
Defense waste
71
71
76
72
78
Viernam WithCrewal
Self
R
T-S
N
D
Mc
1
2
3
4
5
6
7
Gradual
Immediate
Withdraval
Withdrawal
Self:
3.0
Total Rating Nixon:
2.0
Total Rating McGovern:
5.4
Rep.:
2.3
Rep. Reting Ninon:
2.0
Rep. Rating McGovern:
5.9
T-S:
3.1
T-S Mixon:
2.1
T-S Rating McCovern:
5.4
Dem.:
3.3
Don. Rating Mixon:
1.9
Dem. Rating McGovern:
5.1
Nixon on Victnom --
Nat']
State
Rep.
T-S
Dem.
Frank and straight
forward
45
45
74
45
25
Not told the truth
46
44
16
44
64
Assesty
Sclf
D
T-S
Mc
NR
1
2
3
4
5
6
7
Grant Amonty
Consider Annesty
Never Grant
Immediately
After the Mar
Amenty
Self:
4.8
Total Pating Ninent
4.7.
Total Rating McGovern:
2.9
Rep.:
5.0
no. Recont
4.6
Rep. Rating ReCoverm:
2.3
TH:
4.9
United
4.5
T-S Paulen McGovern:
2.8
Dear: ... Mr.
4.9
D...
R:J 5.3 Medovern:
3.3
Ohio
Juiie 13-27, 1072
800 Interviews
Copy No.
F-8
Cov 1 and Funnents System Change
Self
T-S
D
Mc
R
N
1
2
3
4
5
6
7
Need Drastic
Do not need
Change
Drastic Change
Self:
3.3
Total Rating Mixon:
4.4
Total Rating McGovern:
3.0
Bep.: 3.8
Rep. Ratina Nixon:
4.2
Rep. Rating McGovern:
2.9
T-S:
3.4
T-S Ratine Mixon:
4.2
T-S Rating McGovern:
2.8
Dem.:
2.0
Dem. Rating Nixon:
4.6
Dam. Rating McGovern:
3.1
Tax Reform
Sclf
T-S
R
D
N
1
2
3.
4
5
6
7
Need Tax
Do not need
Reform
Tax Reform
Self: 2.3
Total Rating Nixon:
4.3
Total Rating McGovern:
2.7
Rep.: 2.8
Rep. Rating Mixon:
3.7
Rep. Rating McGovern:
2.4
T-S:
2.3
T-S diting Nixon:
4.2
T-S Rating McGovern:
2.7
Dem.: 2.0
Dem. Rating Nixon:
4.7
Dom. Rating McGovern:
2.9
Marijuana
Self
D TSR
Mc
N
1
2
3
4
5
6
7
Legalize Use
Do not
and Control Sale
Legalize
S317: 5.3 Treased Relation Nison: 5.7 Total Rating McGovern: .4.2
5.8
Dep. Reting ReCovern:
3.9
Y - :
5.7
5.6
T-S Patie: HeGovern:
4.2
5.4
% ReCover:
4.6
Ohio
June 13-27, 1972
800 Interviews
Copy Ho.
F-9
Abortion
Self
T-S
D
Mc R N
1
2
3
4
5
6
7
Legalize
Do not
Abortion
Legalize
Self: 3.8 Total Rating Nixon: 4.8 Total Rating McGovern: 3.7
Rep.: 4.0
Rep. Rating Nixon:
4.8
Rep. Rating McGovern:
3.5
T-S: - 3.9
T-S Rating Nixon:
4.8
T-S Rating McGovern:
3.7
Den.: 3.9
Dem. Rating. Nixon:
4.9
Dem. Rating McGovern:
3.9
Pennsy lvania
June 13-27, 1972
800 Interviews
Copy No.
F-5
ISSUES
Domestic Program Not passed because --
State
Rep.
T-S
Dem.
Program Not Good
18
6
12
30
Politics
73
85
80
60
Favor or oppose local property tax for schools --
Nat
State
Rep.
T-S
Dem.
Favor
51
48
59
45
45
Oppose
40
42
34
46
45
4.
Replacement for local property tax ---
Nat '1
State
Rep.
T-S
Dem
Federal Income Tax
17
20
13
22
21
State Income Tax
15
11
19
8
10
State Sales Tax
17
9
13
12
6
State Property Tax
4
5
6
3
6
National Sales Tax
32
45
38
46
48
llas inflation slowed?
Nat '1
State
Rep.
T-S
Dem.
Yes
46
38
51
38
31
No
45
56
43
55
65
Has inflation of food prices slowed?
Nat ']
State
Rep.
T-S
Dem.
Yes
26
31
47
28
26
No
71
65
50
69
71
Support or oppose frecze on food prices?
State
Rep.
T-S
Dem.
Yes
76
83
72
76
No
19
11
23
18
Pennsylvania
June 13-27, 1972
800 Interviews
Copy No.
F-6
Responsible for inflation --
Nat'l
State
Rep
T-S
Dem.
Business
26
28
20
24
32
Unions
37
38
55
42
29
President
8
7
0
7
12
Congress
9
4
3
5
3
Consumer
17
11
10
12
10
Ascassination
Nat '1
State
Rep.
T-S
Den.
Should limit appearances
60
58
57
57
65
Should not limit
appearances
31
37
39
39
29
National Defense
Self
R
T-S
1)
N
Mc
1
2
3
4
5
6
7
Strong
Spend at Home
Defense
Less Strong Def.
Seli:
3.9
Total Rating Nixon:
2.7
Total Rating McGovern:
4.6
Rep. :
3.2
Rep. Rating Mixon:
2.8
Rep. Rating McGovern:
4.8
T-S:
3.7
T-S Rating Nixon:
2.7
T-S Rating McGoyern:
4.9
Dem.
:
4.2
Dem. Rating Mixon:
2.5
Dem. Rating McGovern:
4.4
Money spent on national defense --
Nat
State
Ren.
T-S
Dem.
Spend less
37
45
27
43
52
Spend same
39
44
62
45
40
-
Spend more
18
7
7
8
6
Favor or oppose a 1/3 cut in military forces ---
Nat'l
State
Rcn.
T-S
Dom.
73
70
79
75
81
17
15
13
17
15
remisyavanie
June 13-27, 1972
803 Interviews
Copy No.
F-7
Spend less because ---
Nat'
State
Ren.
T-S
Dcm.
Need less military
strongth
18
18
21
10
17
Defense waste
71
69
72
76
69
Victner Withdrawal
Self
R
T-S
D
N
Mc
1
2
3
4
5
6
7
Gradual
Immediate
Withdrawal
Withdrawal
Self:
3.6
Total Rating Nixon:
2.1
Total Rating McGovern:
5.4
Rep.: 2.7
Rep. Rating Ninon:
2.1
Rep. Rating McGovern:
5.8
T-S:
3.4
T-S Rating Nixon:
2.1
T-S Rating McGovern:
5.4
Dem.:
4.1
Den. Rating Nixon:
2.1
Dem. Rating McGovern:
5.3
Nixon on Vietnam ---
Nat
State
Rep.
T-S
Dem.
Frank and straight
forward
45
39
64
42
25
Not told the truth
46
53
28
51
68
Annesty
Self
D
T-S
N
Mc
R
1
2
3
:
4
5
6
7
Grant Assesty
Consider Amenty
Never Grant
Immediately
After the Ver
Ammesty
Self:
4.7
Total Rating Kixon:
4.8
Total Rating McGovern:
3.1
Rep.: 5.0
Reg. Rating Number:
4.6
Rep. Retion NeCovern:
2.8
T S:
4.8
T-S True:
4.9
T-S Rating "eGovern:
2.9
ben::
9.0
P.M.
Saving
Whom:
5.0
Dan. Ret % Deloverin:
3.4
Pennsy 1vani:
June 13-27, J072
800 Interviews
Copy No.
F-3
Gov' and Sconomic System Change
Self
D T-S R
Mc
N
1
2
3
4
5
6
7
Need Drastic
Do not need
Change
Drastic Change
Self:
3.1
Total Rating Mixon:
4.5
Total Rating McGovern:
3.3
Kep.:
3.8
Rep. Rating Nimon:
4.4
Rop. Pating NeCovern:
3.4
T-S:
3.1
T-S Rating Ninon:
4.5
T-S Rating McGovern:
3.1
Dem.:
2.8
Dun. Rating Minon:
4:6
Dem. Rating McGovern:
3.3
Tax Reform
Self
T-S
D
3
Me
N
1
2
3
4
5
6
7
Need Tax
Do not need
Reform
Tax Reform
Self:
2.2
Total Rating Mixon:
4.2
Total Rating McGovern:
2.9
Rep.:
2.5
Rep. Rating Mixon:
3.6
Rep. Rating McGovern:
3.1
T-S:
2.1
T-S Rating Nition:
4.2
T-S Rating McGovern:
2.7
Dem.: 2.1
Dem. Rating Mixon:
4.5
Dem. Rating McGovern:
2.9
Marijuana
Self
T-S
R
D
Mc
N
1
2
3
4
5
6
7
Legalize Use
Do not
and Control Sale
Legalize
Sell: 5.4 Total Recing 5.6 Total Rating McGovern: 4.3
Rev:
5.9
5.0
Nep. Reting McCovern:
4.4
1:00
5.2
T-3
5.3
I-:, MeCovera:
4.0
...
5.6
eveneme:
4.5
1 citing
June 13-27, 1972
800.Interviews
Copy No.
F-9
Abortion
Self
T-S R.
D
Mc
N
1
2
3
4
5
6
7
Loyalize
Do not
Abortion
Legalize
Salf: 4.0 Total Enting Ninon: 4.7 Total Rating McGovern: 3.8
Rep.: 4.2
Hep. Rating Xixon:
4.7
Rep. Rating McGovern:
3.3
T-S:
3.7
T-S Retting Mixon:
4.5
T-S Rating McGovern:
3.6
Den.: 4.2 Don. Rating Nixon: 4.7 Dem. Rating McGovern: 4.0
State: Texas
Dates: June 12-17, 1972
No. of Interviews: 1,000
F-5
ISSUES
Domestic Program not passed because--
State
Rep.
T-S
Dem.
Program not good
16
8
11
20
Politics
73
89
83
67
Favor or oppose local property tax for schools-
Nat'l
State
Rep.
T-S
Dem.
Favor
51
61
58
62
60
Oppose
40
26
29
26
27
Replacement for local property tax--
Nat'l
State
Rep.
T-S
Dem.
Federal Income Tax
17
10
4
13
11
State Income Tax
15
8
7
8
11
State Sales Tax
17
22
33
21
20
State Property Tax
4
10
11
14
8
National Salcs Tax
32
33
33
38
30
Has inflation slowed?
Nat
State
Rep.
T-S
Dem.
Yes
46
40
63
46
32
No
45
48
29
40
57
Has inflation of food prices slowed?
Nat'l
State
Rep.
T-S
Dem.
Yes
26
23
35
26
19
No
71
71
60
68
76
Support or oppose freeze on food prices?
State
Rep.
T-S
Dem.
Yes
58
58
58
57
No
28
20
30
29
State: Texas
Dates: June 12-17, 1972
No. of Interviews: 1,000
F-6
Responsible for inflation --
Nat'l
State
Rep.
T-S
Den.
Business
26
26
24
24
26
Unions
37
33
39
41
28
President
8
9
4
5
12
Congress
9
7
11
6
7
Consumer
17
10
11
10
10
Assassination
Nat'l
State
Rep.
T-S
Den.
Should limit appearances
60
48
48
43
50
Should not limit
appearances
31
37
42
40
34
National Defense
Self
Rep. T-S
Deno
N
Mc
1
2
3
4
S
6
Strong
Spend at Home
Defense
Less Strong Def.
Self: 3.46
Total Rating Nixon:
2.91
Total Rating McGovern: 4.73
Rep: 2.89
Rep. Rating Nixon:
2.83
Rep. Rating McGovern:
5.00
T-S:
3.35
T-S Rating Nixon:
3.09
T-S Rating McGovern:
4.81
Dem:
3.54
Den. Rating Nixon:
2.88
Dem. Rating McGovern:
4.68
Money spent on national defense --
Nat ')
State
Rep.
T-S
Dem.
Spend less
37
28
13
27
29
Spend same
39
46
59
45
45
Spend more
18
17
16
16
18
Favor or Oppose a 1/3 cut in Military Forces
Nat'l '}
State
Rep.
T-S
Dem.
Favor
73
68
67
58
73
Oppose
17
22
S
29
19
State: Texas
Dates: June 12-17, 1972
No. of Interviews: 1,000
F-7
Spend less because
Nat'l
State
Rep.
T-S
Dom.
Need less military strength
18
22
25
20
22
Defense waste
71
67
67
71
65
Vietnan Eithdrawal
Self
Pep
T.S
Pero
N
Mc
-
2
3
S
6
7
Gradual Withdrawal
Immediate Withdrawal
Self: 3.13
Total Rating Nixon:
2.35
Total Rating McGovern:
5.14
Rep: 2.70
Rep. Rating Nixon:
2.26
Rep. Rating McGovern:
5.68
T-S:
2.89
T-S Rating Nixon:
2.38
T-S Rating McGovern:
5.16
Den:
3.29
Dem. Rating Nixon:
2.35
Dem. Rating McGovern:
5.05
Nixon on Victnam
Nat'l
State
Rep.
T-S
Dem.
Frank and straight
forward
45
46
72
52
39
Not Told the truth
46
38
21
32
44
Amnesty
Self
Demo
Rep. T-S
Mc
N
1
2
3
1
$
6
7
Grant Amnesty
Consider Amnesty
Never Grant
Immediately
After the war
Amnesty
Self: 4.84
Total Rating Nixon:
4.60
Total Rating McGovern: 3.33
Rep:
4.85
Rep. Rating Nixon:
1.35
Rep. Rating McGovern:
2.84
T-S:
5.09
T-S Rating Sixon:
4.65
T-S Rating McGover:
3.33
Den:
4.79
Pen. Reting Xixon:
4.61
Don. Rating McGovern:
3.40
3
State: Texas
Dates: June 12-17, 1972
No. of Interviews: 1,000
F-8
Government and economic system change
Demo
T-S
Rep.
Mc
N
1
2
,
4
5
6
7
Need drastic change
Do not need drastic change
Self: 3.63
Total Rating Nixon: 4.58
Total Rating McGovern: 3.49
Rep: 4.02
Rep. Rating Nixon:
4.47
Rep. Rating McGovern:
3.57
T-S: 3.77
T-S Rating Nixon:
4.65
T-S Rating McGovern:
3.35
Dom: 3.49
Dem. Rating Nixon:
4.57
Dem. Rating McGovern:
3.53
Tax reform
Sc f
Deno
I-S Rep.
Mc
N
1
i
3
&-
3
6
1%
Need Tax Reform
Do not need tax reform
Sclf: 2.66
Total Rating Nixon: 4.35
Total Rating McGovern: 3.35
Rep: 3.12
Rep. Rating Nixon:
3.99
Rep. Rating McGovern:
3.19
T-S: 2.64
T-S Rating Nixon:
4.38
T-S Rating McGovern:
3.3S
Dem: 2.56
Dcm. Rating Nixon:
4.44
Dcm. Rating McGovern
3.33
Marijuana
Sclf
T-S
Der:
Rep.
Mc
1
2
3
4
5
6
7
Legalize Use and
Do Not
Control sale
Legalize
Self: 5.42
Total Rating Nixon: 5.61
Total Rating McGovern: 4.10
Rep: 5.59
Rep. Rating Nixon:
5.68
Rep. Rating McGovern:
3.39
T-S: 5.40
T-S Rating Nixon:
5.57
T-S Rating McGovern:
3.93
Den: 5.49
Dem. Rating Nixon:
5.56
Dom. kating McGovern:
4.50
State: Texas
Dates: June 12-17, 1972
No. of Interviews: 1,000
F-9
Abortion--
Self
Rep T-S
Prino
Mc
N
1
2
3
4
5
6
7
Legalize
Do Not
Abortion
Legalize
Self: 4.17
Total Rating Nixon:
4.88
Total Rating McGovern:
3.91
Rep: 3.66
Rep. Rating Nixon:
4.58
Rep. Rating McGovera:
3.63
T-S: 3.92
T-S Rating Nixon:
4.85
T-S Rating McGovern:
3.86
Dem: 4.43
Den. Rating Nixon:
4.92
Dem. Rating McGovern:
4.03
Committee for the Re-election of the President
MEMORANDUM
July 31, 1972
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
CONFIDENTIAL/EYES ONLY
E.O, 12065, Section 6-102
by Emprise NARS, Date 1-14-80
MEMORANDUM FOR:
THE HONORABLE CLARK MacGREGOR
FROM:
ROBERT M. TEETER
RUT
SUBJECT:
Panel Interview Results
As you know, we paneled (re-interviewed) approximately 50% of the
respondents from our Wave I national poll as part of our Wave II national
study.
Attached is a table which shows the direction and amount of vote
switching between January and June. As Muskie was the strongest
Democratic candidate at that time, the most meaningful comparisons
are between the January Nixon-Muskie race and the June Nixon-McGovern
race. The distribution of the Wallace and Kennedy votes in the
Nixon-McGovern race is also interesting.
The President retains significantly more of his January support than
any of the Democrats, picks up as much or more of the undecided vote
as McGovern and gets more of the Wallace vote than McGovern.
He loses 12% of his January support to McGovern but picks up 19%
of the January Muskie support. Moreover, the January undecided
vote splits 51% for Nixon, 23% for McGovern, with 26% remaining
undecided.
The January Wallace vote now splits 40% for Nixon, 37% for McGovern,
and 21% undecided on the two-way ballot. On the three-way ballot 64%
stays with Wallace, 13% goes to Nixon, and 14% to McGovern.
It is also interesting that he gets 25% of the January Kennedy vote to
McGovern's 58%. This is a further indication that Kennedy appeals to
a unique coalition which is not transferable to any other Democrat.
During this period the President clearly gained more than he lost and
he did not lose any specific group of supporters. This period was
more of a shaking down period and the switching away from the President
has no pattern and appears to be simply a random switching.
CONFIDENTIAL/EYES ONLY
Wave II Trial Heats
Q22
Q23
Un
weight-
Weight-
ed
ed
Nixon
McGovern
Undecided
Nixon
McGovern
Wallace
Undecided
TOTAL U.S. VOTERS
508
513
50
33
17
44
28
19
9
A
NIXON
271
262
77
12
11
64
11
21
4
MUSKIE
211
224
19
60
21
20
49
17
14
UND
26
27
51
23
26
37
25
29
9
B
NIXON
292
276
77
13
10
63
11
21
5
HUMPHREY
194
216
18
58
24
20
49
17
14
UND
22
21
29
40
31
22
42
27
9
Wave I Ballots
C
NIXON
286
261
74
13
13
64
13
18
5
KENNEDY
188
220
25
58
17
20
46
22
12
UND
34
32
29
29
42
32
29
17
22
D
NIXON
243
228
79
10
11
73
11
12
4
MUSKIE
192
199
21
59
20
22
52
12
14
WALLACE
56
68
42
37
21
13
14
64
9
UND
17
18
49
29
22
28
31
28
13
E
NIXON
266
246
80
12
8
71
12
12
5
HUMPHREY
175
185
16
61
23
17
52
14
17
WALLACE
50
59
45
28
27
13
14
71
2
UND
17
22
27
50
23
34
52
7
7
F
NIXON
256
233
77
12
11
71
13
11
5
KENNEDY
179
202
24
58
18
23
49
16
12
WALLACE
45
52
42
29
29
5
11
75
9
UND
28
27
34
35
31
33
37
14
16
G
NIXON
216
202
85
8
7
75
9
13
3
MUSKIE
140
151
21
58
21
24
51
14
11
WALLACE
42
51
41
33
26
16
16
66
2
McCARTHY
48
42
33°
47
20
29
39
18
14
CHISHOLM
16
18
6
49
45
9
37
9
45
UND
46
50
37
44
19
29
35
19
17
Committee for the Re-election of the President
MEMORANDUM
July 31, 1972
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
THE HONORABLE CLARK MacGREGOR
FROM:
ROBERT M. TEETER
RMT
SUBJECT:
Inflation and Taxes
While the second wave data is generally very optimistic, two potential
problems are apparent. The President's ratings on inflation and taxes
have fullen sharply since January and he appears to be vulnerable
on the more general issue of change against McGovern. This memorandum
summarizes the data on inflation and taxes. The change issue will be
covered in a subsequent memorandum.
In all states surveyed the President has experienced a substantial
decline in his ratings on his handling of inflation.
Percentage Rating the Preisdent's
Selected
Handling of Inflation as Positive
States
Wave I
Wave II
Change
California
62%
45%
-17%
Illinois
*
47
N/A
Maryland
69
48
-21
Missouri
64
45
-19
New Jersey
65
37
-28
New York
62
43
-19
Ohio
69
47
-22
Oregon
59
40
-19
Pennsylvania
70
47
-23
Texas
68
52
-16
Wisconsin
63
49
-14
In January, approximately two-thirds of the voters gave the President
positive ratings on handling inflation while today equal numbers of
voters give him positive ratings as give him negative ratings.
Overall the President's ability to handle inflation has dropped about
17%, across the priority states. A similar decline is also evident in
the percentage approving of the way the President handled all economic matters.
* Comparable data on Wave I is not available.
- 2 -
This decline results from the feeling that the problem has worsened
durign the past six months and that his programs have not slowed
rising prices. Half of all voters and more significantly half of the
ticket-splitters now share this view. The problem is especially
acute with respect to food prices. Seventy-two percent of the voters
hold the opinion that rising food prices have not been slowed. This
belief is held consistently by all demographic groups and in all
geographic regions, although it is particularly pronounced in several
large metropolitan areas.
Nearly two-thirds of the voters give the President negative inflation
ratings in Chicago, Philadelphia, New York City, St. Louis, Detroit,
Newark, Northern California, Milwaukee and Tacoma.
At the same time only 8% of the voters blame the President directly
for causing inflation. The greatest mention went to unions blamed
by 37% as most responsible for rising prices. Business is seen as the
next greatest cause being mentioned by 36%.
In terms of solutions, 66% would favor more drastic measures such as
a total freeze on food prices similar to Phase I.
Taken together the above data may indicate that although the voters
do not blame the President for causing inflation, they do not think he
has been effective in solving it.
Similar to the situation in inflation, the President's perceived
ability to handle taxes has declined significantly in most states
since the first wave.
Percentage Rating President's
Handling of Taxes as Positive
Selected
States
Wave I
Wave II
Change
California
53%
44%
- 9%
Illinois
*
48
N/A
Maryland
65
48
-17
Missouri
61
53
- 8
New Jersey
48
36
-12
New York
50
43
- 7
Ohio
62
50
-12
Oregon
54
39
-15
Pennsylvania
57
44
-13
Texas
68
56
-12
Wisconsin
54
42
-12
*Taxes not included on Wave I Illinois poll.
- 3 -
Tax reform may be especially important in the campaign because it
is an issue on which McGovern's perceived position is closer to
the general population's position than Nixon's and one which is
related to the change issue. The data from the seven large states
is almost identical to Illinois which is demonstrated below.
Self
T-S
D
R
Mc
N
1
2
3
4
5
6
7
Need Tax
Do not need
Reform
Tax Reform
Self:
2.4
Total Rating Nixon:
4.4
Total Rating McGovern:
3.0
Rep.
2.6
Rep. Rating Nixon
3.6
Rep. Rating McGovern:
2.9
T-S:
2.4
T-S Rating Nixon:
4.2
T-S Rating McGovern:
2.9
Dem.
:
2.0
Dem. Rating Nixon:
4.9
Dem. Rating McGovern:
3.2
(See Attachment for other states)
In Illinois 77% of the voters favor tax reform with only 11% opposed.
The important point is not so much that a large majority favor major
tax reform as it is that the President is seen as being opposed to
tax reform. Although McGovern enjoys a better position overall than
Nixon on tax questions, 63% of the voters specifically oppose the
McGovern proposal to give direct financial aid to those with less than
$12,000 income and thereby resulting in higher taxes for those with
incomes over $12,000.
With regard to local property taxes, 51% favor continuation of it
as the means to finance public education compared to 40% who are
opposed. Those opposed would favor a national sales tax to replace
local property taxes followed by federal income tax and sales tax
as alternatives.
Conclusions
Inflation and taxes are clearly related in the minds of the voters
and are the greatest potential problems evident in the data. While
we do not appear to be losing any significant number of votes on
these issues now, it is definitely a potential problem and one we
should act to solve soon. I have seen instances where this kind of
attitude shift has not immediately resulted in loss of ballot strength
but later caught up with the candidate and cost him votes. Should
McGovern begin to gain strength and segments of the Democratic coalition
begin to come back together, inflation and taxes appear to be the issues
that could be most effectively be used against us.
-4-
We should keep in mind that while inflation is related to all
elements of the rising cost of living, including taxes, most
voters relate it directly to food prices.
I think that the President should take some action dealing with
the inflation problem immediately and that the tax reform problem
should be handled some time early in the campaign before McGovern
has a chance to get a hold of it. If the President can boost his
rating on inflation near the January level, it should carry through
the election. While I do not think tax reform is as urgent as
inflation, it is an important issue and one on which we are
especially vulnerable to McGovern. Tax reform seems to be related
to the general issue of economic and social change and to the con-
centration of power issue on which McGovern appears to have an
advantage.
Inflation and tax reform are problems the President should handle
persorally. They are important with virtually every significant group
in the electorate and he should get the direct benefit of any action
he takes. The key criteria of whatever action he takes should be
that it be clearly seen as being in the interests of the individual
worker and consumers and not for any special interest group.
The surrogate program should then continue to communicate the President's
action on inflation and taxes in those geographic areas of the country
where they are particularly important and where the President receives
low ratings on his ability to handle these issues.
I believe that the President would gain in overall strength if he
were to take strong action against rising food prices, even though
there might be some temporary decline in strength from the farm belt.
However, there are simply many more food purchasers than farmers,
particularly in the top priority states.
CONFIDENTIAL/EYES ONLY
ATTACHMENT
(Tax Reform)
CALIFORNIA
Self
D T-S
R
N
Mc
1
2
3
4
5
6
7
Need Tax
Do Not Need
Reform
Tax Reform
Self: 2.2
Total Rating Nixon:
4.4
Total Rating McGovern:
2.8
Rep:
2.8
Rep. Rating Nixon:
3.5
Rep. Rating McGovern:
2.6
T-S:
2.2
T-S Rating Nixon:
4.4
T-S Rating McGovern:
2.9
Dem:
1.9
Dem. Rating Nixon:
4.9
Dem. Rating McGovern:
2.8
NEW JERSEY
Self
T-S
R
D
Mc
N
1
2
3
4
5
6
7
Need Tax
Do Not Need
Reform
Tax Reform
Self: 2.2
Total Rating Nixon:
4.5
Total Rating McGovern:
2.7
Rep:
2.7
Rep. Rating Nixon:
4.0
Rep. Rating McGovern:
2.5
T-S:
2.1
T-S Rating Nixon:
4.4
T-S Rating McGovern:
2.9
Dem:
2.1
Dem. Rating Nixon:
4.8
Dem. Rating McGovern:
2.6
NEW YORK
Self
D
T-S
R Mc
N
1
2
3
4
5
6
7
Need Tax
Do Not Need
Reform
Tax Reform
Self: 2.0
Total Rating Nixon:
4.4
Total Rating McGovern:
2.7
Rep:
2.4
Rep. Rating Nixon:
3.5
Rep. Rating McGovern:
2.7
T-S:
2.1
T-S Rating Nixon:
4.2
T-S Rating McGovern:
2.6
Dem:
1.8
Dem. Rating Nixon:
5.0
Dem. Rating McGovern:
-2.6
Attachment Cont'd.
OHIO
Self
T-S
R
D
Mc
N
1
2
3
4
5
6
7
Need Tax
Do Not Need
Reform
Tax Reform
Self:
2.3
Total Rating Nixon:
4.3
Total Rating McGovern:
2.7
Rep:
2.8
Rep. Rating Nixon:
3.7
Rep. Rating McGovern:
2.4
T-S:
2.3
T-S Rating Nixon:
4.2
T-S Rating McGovern:
2.7
Dem:
2.0
Dem. Rating Nixon:
4.7
Dem. Rating McGovern:
2.9
PENNSYLVANIA
Self
T-S
D
R
Mc
N
1
2
3
4
5
6
7
Need Tax
Do Not Need
Reform
Tax Reform
Self:
2.2
Total Rating Nixon:
4.2
Total Rating McGovern:
2.9
Rep:
2.5
Rep. Rating Nixon:
3.6
Rep. Rating McGovern:
3.1
T-S:
2.1
T-S Rating Nixon:
4.2
T-S Rating McGovern:
2.7
Dem:
2.1
Dem. Rating Nixon:
4.5
Dem. Rating McGovern:
2.9
TEXAS
Self
T-S
D
R
Mc
N
1
2
3
4
5
6
7
Need Tax
Do Not Need
Reform
Tax Reform
Self:
2.7
Total Rating Nixon:
4.4
Total Rating McGovern:
3.4
Rep:
3.1
Rep. Rating Nixon:
4.0
Rep. Rating McGovern:
3.2
T-S:
2.6
T-S Rating Nixon:
4.4
T-S Rating McGovern:
3.4
Dem:
2.6
Dem. Rating Nixon:
4.4
Dem. Rating McGovern:
3.3
CONFIDENTIAL/EYES ONLY