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This file contains:
From Strachan to Haldeman RE: the results of a recent telephone poll. 1 pg. [Subject: Campaign] [Memo], 9/30/1972
From Kehrli to Strachan RE: a message for Haldeman. 1 pg. [Subject: White House Staff] [Memo], no date
From Klein to RN RE: newspaper polls and endorsements. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Strachan to Haldeman RE: Buchanan's opinion on a Connally television spot. 1 pg. [Subject: Campaign] [Memo], 9/15/1972
From Strachan to Haldeman RE: Peter Dailey's work and opinions on a campaign spot. 1 pg. [Subject: Campaign] [Memo], 9/15/1972
From Strachan to Haldeman RE: the latter's opinions on various published and televised campaign advertisements. 2 pgs. [Subject: Campaign] [Memo], 9/30/1972
Copy of a memo from Strachan to Haldeman RE: Dailey's revised advertising plans. Handwritten notes on original added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Joanou to Strachan RE: a revised schedule of campaign advertisements for the week of 10/2/1972. Proposed schedule attached. 2 pgs. [Subject: Campaign] [Memo], 9/28/1972
From Strachan to Haldeman RE: the results of a Gallup survey. 1 pg. [Subject: Campaign] [Memo], 9/30/1972
From Strachan to Haldeman RE: the November Group taking over the responsibilities of the Jeno Paulucci Advertising Agency. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Strachan to Haldeman RE: Harry Williams and youth demonstrations. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Strachan to Haldeman RE: Dailey's revised advertising plans. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Strachan to Haldeman RE: Malek's opinion on campaign materials. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
From Strachan to Haldeman RE: an ad attacking McGovern and the opinions of various White House staffers on that ad. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
Text arranged by Colson for an ad portraying McGovern as changing his mind on various issues. 3 pgs. [Subject: Campaign] [Other Document], no date
September 18, 1972 edition of "Monday" criticizing McGovern. Handwritten notes added by unknown. 8 pgs. [Subject: Campaign] [Newsletter], 9/18/1972
Sheet of handwritten notes, possibly generated by Haldeman, focusing on McGovern's inconsistent views. 1 pg. [Subject: White House Staff] [Other Document], 9/28/1972
From Strachan to Haldeman RE: Senator Tower's desire for Ed Nixon to circulate a fundraising letter in Texas. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
Copy of a memo from Bob Morgan to Magruder RE: Senator Tower's desire to obtain RN's approval for a mass mailing bearing his name. Handwritten notes added by Magruder. Proposed letter attached. 2 pgs. [Subject: Campaign] [Memo], 9/18/1972
From Strachan to Haldeman RE: the questionnaire for a national telephone poll. Attached are the questionnaire, comments from Harry O'Neil, and a proposed updated questionnaire from Strachan. 13 pgs. [Subject: Campaign] [Memo], 9/28/1972
From Strachan to Haldeman RE: Tom Benham's proposed national ORC surveys. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
Copy of a memo from Higby to Strachan RE: a proposed weekly national poll to "check against all the other polls." Handwritten notes added by unknown. Attached is a marked-up plan for the telephone poll. 4 pgs. [Subject: Campaign] [Memo], 9/25/1972
Plans for an internal telephone poll, including dates, proposed questions, and costs. 3 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: MacGregor and Malek's meeting to discuss campaign materials. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Strachan to Haldeman RE: a recent meeting between MacGregor, Timmons, Anderson, and Flemming to discuss support for congressional candidates. 1 pg. [Subject: Campaign] [Memo], 9/26/1972
From Timmons to MacGregor RE: a proposed plan laying out the degrees of White House support for various candidates. 12 pgs. [Subject: Campaign] [Memo], 9/25/1972
From Strachan to Haldeman RE: a Malek report forwarded by MacGregor. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
Copy of a memo from Malek to MacGregor RE: the state of the presidential campaign in various states. Figures on budgets, completed workshops, and telephone campaigns attached. 11 pgs. [Subject: Campaign] [Memo], 9/22/1972
From Strachan to Haldeman RE: Bill Safire's appearance on "NBC Reports." 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Strachan to Haldeman RE: information on ORC, Gallup, and Harris polling. 2 pgs. [Subject: Campaign] [Memo], 9/23/1972
Sample opinion survey and a memo from Teeter to MacGregor. 29 pgs. [Subject: Campaign] [Other Document], no date
Scholar Source Context
Document identity
localId
26145647
label
WHSF: Contested, 15-1
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145647
sourceUrl
contentType
document
title
WHSF: Contested, 15-1
description
This file contains:
From Strachan to Haldeman RE: the results of a recent telephone poll. 1 pg. [Subject: Campaign] [Memo], 9/30/1972
From Kehrli to Strachan RE: a message for Haldeman. 1 pg. [Subject: White House Staff] [Memo], no date
From Klein to RN RE: newspaper polls and endorsements. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Strachan to Haldeman RE: Buchanan's opinion on a Connally television spot. 1 pg. [Subject: Campaign] [Memo], 9/15/1972
From Strachan to Haldeman RE: Peter Dailey's work and opinions on a campaign spot. 1 pg. [Subject: Campaign] [Memo], 9/15/1972
From Strachan to Haldeman RE: the latter's opinions on various published and televised campaign advertisements. 2 pgs. [Subject: Campaign] [Memo], 9/30/1972
Copy of a memo from Strachan to Haldeman RE: Dailey's revised advertising plans. Handwritten notes on original added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Joanou to Strachan RE: a revised schedule of campaign advertisements for the week of 10/2/1972. Proposed schedule attached. 2 pgs. [Subject: Campaign] [Memo], 9/28/1972
From Strachan to Haldeman RE: the results of a Gallup survey. 1 pg. [Subject: Campaign] [Memo], 9/30/1972
From Strachan to Haldeman RE: the November Group taking over the responsibilities of the Jeno Paulucci Advertising Agency. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Strachan to Haldeman RE: Harry Williams and youth demonstrations. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Strachan to Haldeman RE: Dailey's revised advertising plans. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Strachan to Haldeman RE: Malek's opinion on campaign materials. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
From Strachan to Haldeman RE: an ad attacking McGovern and the opinions of various White House staffers on that ad. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
Text arranged by Colson for an ad portraying McGovern as changing his mind on various issues. 3 pgs. [Subject: Campaign] [Other Document], no date
September 18, 1972 edition of "Monday" criticizing McGovern. Handwritten notes added by unknown. 8 pgs. [Subject: Campaign] [Newsletter], 9/18/1972
Sheet of handwritten notes, possibly generated by Haldeman, focusing on McGovern's inconsistent views. 1 pg. [Subject: White House Staff] [Other Document], 9/28/1972
From Strachan to Haldeman RE: Senator Tower's desire for Ed Nixon to circulate a fundraising letter in Texas. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
Copy of a memo from Bob Morgan to Magruder RE: Senator Tower's desire to obtain RN's approval for a mass mailing bearing his name. Handwritten notes added by Magruder. Proposed letter attached. 2 pgs. [Subject: Campaign] [Memo], 9/18/1972
From Strachan to Haldeman RE: the questionnaire for a national telephone poll. Attached are the questionnaire, comments from Harry O'Neil, and a proposed updated questionnaire from Strachan. 13 pgs. [Subject: Campaign] [Memo], 9/28/1972
From Strachan to Haldeman RE: Tom Benham's proposed national ORC surveys. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
Copy of a memo from Higby to Strachan RE: a proposed weekly national poll to "check against all the other polls." Handwritten notes added by unknown. Attached is a marked-up plan for the telephone poll. 4 pgs. [Subject: Campaign] [Memo], 9/25/1972
Plans for an internal telephone poll, including dates, proposed questions, and costs. 3 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: MacGregor and Malek's meeting to discuss campaign materials. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Strachan to Haldeman RE: a recent meeting between MacGregor, Timmons, Anderson, and Flemming to discuss support for congressional candidates. 1 pg. [Subject: Campaign] [Memo], 9/26/1972
From Timmons to MacGregor RE: a proposed plan laying out the degrees of White House support for various candidates. 12 pgs. [Subject: Campaign] [Memo], 9/25/1972
From Strachan to Haldeman RE: a Malek report forwarded by MacGregor. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
Copy of a memo from Malek to MacGregor RE: the state of the presidential campaign in various states. Figures on budgets, completed workshops, and telephone campaigns attached. 11 pgs. [Subject: Campaign] [Memo], 9/22/1972
From Strachan to Haldeman RE: Bill Safire's appearance on "NBC Reports." 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Strachan to Haldeman RE: information on ORC, Gallup, and Harris polling. 2 pgs. [Subject: Campaign] [Memo], 9/23/1972
Sample opinion survey and a memo from Teeter to MacGregor. 29 pgs. [Subject: Campaign] [Other Document], no date
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
1
9/30/1972
Campaign
Memo
From Strachan to Haldeman RE: the results
of a recent telephone poll. 1 pg.
15
1
White House Staff
Memo
From Kehrli to Strachan RE: a message for
Haldeman. 1 pg.
15
1
9/29/1972
Campaign
Memo
From Klein to RN RE: newspaper polls and
endorsements. 1 pg.
15
1
9/15/1972
Campaign
Memo
From Strachan to Haldeman RE: Buchanan's
opinion on a Connally television spot. 1 pg.
Friday, January 21, 2011
Page 1 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
1
9/15/1972
Campaign
Memo
From Strachan to Haldeman RE: Peter
Dailey's work and opinions on a campaign
spot. 1 pg.
15
1
9/30/1972
Campaign
Memo
From Strachan to Haldeman RE: the latter's
opinions on various published and televised
campaign advertisements. 2 pgs.
15
1
9/29/1972
Campaign
Memo
Copy of a memo from Strachan to Haldeman
RE: Dailey's revised advertising plans.
Handwritten notes on original added by
Haldeman. 1 pg.
15
1
9/28/1972
Campaign
Memo
From Joanou to Strachan RE: a revised
schedule of campaign advertisements for the
week of 10/2/1972. Proposed schedule
attached. 2 pgs.
15
1
9/30/1972
Campaign
Memo
From Strachan to Haldeman RE: the results
of a Gallup survey. 1 pg.
Friday, January 21, 2011
Page 2 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
1
9/29/1972
Campaign
Memo
From Strachan to Haldeman RE: the
November Group taking over the
responsibilities of the Jeno Paulucci
Advertising Agency. 1 pg.
15
1
9/29/1972
Campaign
Memo
From Strachan to Haldeman RE: Harry
Williams and youth demonstrations. 1 pg.
15
1
9/29/1972
Campaign
Memo
From Strachan to Haldeman RE: Dailey's
revised advertising plans. 1 pg.
15
1
9/28/1972
Campaign
Memo
From Strachan to Haldeman RE: Malek's
opinion on campaign materials. 1 pg.
15
1
9/28/1972
Campaign
Memo
From Strachan to Haldeman RE: an ad
attacking McGovern and the opinions of
various White House staffers on that ad. 1 pg.
Friday, January 21, 2011
Page 3 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
1
Campaign
Other Document
Text arranged by Colson for an ad portraying
McGovern as changing his mind on various
issues. 3 pgs.
15
1
9/18/1972
Campaign
Newsletter
September 18, 1972 edition of "Monday"
criticizing McGovern. Handwritten notes
added by unknown. 8 pgs.
15
1
9/28/1972
White House Staff
Other Document
Sheet of handwritten notes, possibly
generated by Haldeman, focusing on
McGovern's inconsistent views. 1 pg.
15
1
9/28/1972
Campaign
Memo
From Strachan to Haldeman RE: Senator
Tower's desire for Ed Nixon to circulate a
fundraising letter in Texas. 1 pg.
15
1
9/18/1972
Campaign
Memo
Copy of a memo from Bob Morgan to
Magruder RE: Senator Tower's desire to
obtain RN's approval for a mass mailing
bearing his name. Handwritten notes added
by Magruder. Proposed letter attached. 2
pgs.
Friday, January 21, 2011
Page 4 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
1
9/28/1972
Campaign
Memo
From Strachan to Haldeman RE: the
questionnaire for a national telephone poll.
Attached are the questionnaire, comments
from Harry O'Neil, and a proposed updated
questionnaire from Strachan. 13 pgs.
15
1
9/26/1972
Campaign
Memo
From Strachan to Haldeman RE: Tom
Benham's proposed national ORC surveys. 2
pgs.
15
1
9/25/1972
Campaign
Memo
Copy of a memo from Higby to Strachan RE:
a proposed weekly national poll to "check
against all the other polls." Handwritten
notes added by unknown. Attached is a
marked-up plan for the telephone poll. 4 pgs.
15
1
Campaign
Other Document
Plans for an internal telephone poll,
including dates, proposed questions, and
costs. 3 pgs.
15
1
9/26/1972
Campaign
Memo
From Strachan to Haldeman RE: MacGregor
and Malek's meeting to discuss campaign
materials. 2 pgs.
Friday, January 21, 2011
Page 5 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
1
9/26/1972
Campaign
Memo
From Strachan to Haldeman RE: a recent
meeting between MacGregor, Timmons,
Anderson, and Flemming to discuss support
for congressional candidates. 1 pg.
15
1
9/25/1972
Campaign
Memo
From Timmons to MacGregor RE: a
proposed plan laying out the degrees of
White House support for various candidates.
12 pgs.
15
1
9/26/1972
Campaign
Memo
From Strachan to Haldeman RE: a Malek
report forwarded by MacGregor. 2 pgs.
15
1
9/22/1972
Campaign
Memo
Copy of a memo from Malek to MacGregor
RE: the state of the presidential campaign in
various states. Figures on budgets,
completed workshops, and telephone
campaigns attached. 11 pgs.
15
1
9/25/1972
Campaign
Memo
From Strachan to Haldeman RE: Bill Safire's
appearance on "NBC Reports." 1 pg.
Friday, January 21, 2011
Page 6 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
1
9/23/1972
Campaign
Memo
From Strachan to Haldeman RE: information
on ORC, Gallup, and Harris polling. 2 pgs.
15
1
Campaign
Other Document
Sample opinion survey and a memo from
Teeter to MacGregor. 29 pgs.
Friday, January 21, 2011
Page 7 of 7
September 30, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Survey Results
Pennsylvania
Bob Teeter called with the results of the 500
interviews in the Pennsylvania telephone poll
conducted September 27-28.
N
McG
Un
T-9/27-28
Without
59
24
17
Leaners
With
63
28
9
Leaners
Illinois
The Chicago Tribune poll tomorrow will show the
President ahead 60-24-16, based on interviewing the
last week of August and the first two weeks of
September.
GS:car
THE WHITE HOUSE
WASHINGTON
Date
G.S.
TO:
to &
FROM:
BRUCE KEHRLI
PLSE cover
w/H.
B
THE WHITE HOUSE
WASHINGTON
September 29, 1972
MEMORANDUM FOR:
THE PRESIDENT
FROM:
HERBERT G. KLEIN Hul When
The Chicago Tribune will publish its first poll on
Illinois Sunday. It will show: Nixon - 60; McGovern - 24;
Undecided - 16. The sampling was of 3 weeks. One week in
August and the first 2 weeks in September.
The Dallas Times Herald will endorse you in its Sunday
newspaper. You have already been endorsed by the
Dallas News.
ADMINISTRATIVELY CONFIDENTIAL
September 15, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Connally 5-Minute Spot -
Buchanan's Views
Pat Buchanan favors the press conference 5-minute spot
to the "straight on" address. The press conference is
more powerful and specific. It uses concrete terms and
is memorable. The "set" spot is too much like LBJ, and
the "he would" and "he would not" series is not strong
enough.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 15, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Connally 5-Minute Spot
Peter Dailey called to say the Mutual Breadcasting tape
was prepared "several days ago" so there is no opportunity
to film it and then cut it to a 5-minute spot. George
Christian is on his way to Texas and Dailey will try to
check whether he had a film made of the radio taping.
Dailey is working on the "straight on set" version but
does not think it can be changed. He recommends against
using an announcer before the Connally statement, "I am
a Democrat", because he does not have an appropriate
backCrop. He is considering using a videotape freeze
picture of Connally with a voiceover by an announcer.
Dailey believes he will probably recommend leaving the
spot exactly as it is.
GS/jb
September 30, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaigning Advertising
Matters
Television
Positive Ads - CRP
Next week on Network TV, the China 5 minute,
China 60, the Passport 60, the Older American
5 add the Youth 5 will run according to the
schedule, attached at Tab A. Yesterday
on the memorandum attached at Tab B, you
asked why the Youth 5 would run. Dailey's
response is that the China 5 gets such
emphasis that by the end of the week, a
little variety would add to the audience.
The Youth 5 can be replaced by the China 5
on Saturday October 7.
Change Youth 5 to China 5
Leave Youth 5 on Saturday,
October 7
Other
Negative Ads - DFN
Because of your comment yesterday that the DFN
60's are better than the positive 60's, the local
TV markets where McGovern is relatively close
will carry the DFN "Welfare" spot. Colson,ia
this morning's 9:15 meeting, confirmed that next
week was reaffirmed as National Defense Week in
- 2 -
the Ehrlichman Political Meeting on September 29.
Last week the DFN local ran the Defense ad. The
question is whether the Defense, instead of the
Welfare ad, should be run locally.
Run Defense Ad
Run Welfare Ad
+
+
Other
Newspaper
The "Welcome McGovern" full page ad that you approved
will run in Boston on October 3 when McGovern arrives.
Buchanan and Colson reviewed the copy this morning
and generally approved. Their only concern was that
the headline not carry a question which McGovern
could pick-up and use to his advantage by repudiating
past positions. Buchanan and Colson suggest: !The
People o- Boston Don't Trust You Because: This option
will be given to you for the next McGovern Welcoming ad.
The layout for Boston ad will be abailable for review late
tonight or first thing in the morning. The question is
whether you want to review the layout.
Yes, send layout to H. home
No, unnecessary to review layout
Other
GS:car
THE WHITE HOUSE
WASHINGTON
September 29, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
U
SUBJECT:
Campaign Advertising
You have Peter Dailey's Revised Advertising Plans
memorandum. Although it is addressed to Clark
MacGregor, he wants final word from you before
committing for next week's campaign television
advertising. In addition to the Connally 1/2
hour on October 4, Dailey seeks authority to
run:
1) the China 5 minute spot on Network
good
2) the Youth 5 minute and Passport
60 second spot instead of the Record
spots because of necessity to revise the
usly low This
Russia segments on network; and
Parrua China "
3) the DFN Welfare spots on local
stategy our
TV. - 60's.
Dailey's only concern is that in the 1st two
weeks of campaign TV, the DFN has outspent the
Committee to Re-Elect the President positive materials
two to one.
DO what? be should
RECOMMENDATION:
That Dailey be authorized to go ahead
recommended schedule.
with 60's his, are letter DFN
AGREE
Harry is
to DISAGREE Ha
the COMMENT about 52000
NEED ANS - STR.
Committee for the Re-election of the President
MEMORANDUM
September 28 1972
DETERMINED TO BE AN
ADMIN VISATIVE MARKING
CONFIDENTIAL
E.O. 12000, Section 6-102
By EmPrise NARS, Date 1-14-80
TO:
GORDON STRACHAN
FROM:
PHIL JOANOU
SUBJECT:
Network Schedule - Week of 10/2
Attached is a revised schedule for next week,
eliminating "Russia". Note that "China" is
scheduled back-to-back on 10/3 on Welby and
the Movie, providing 46.0 total rating points,
CC: Pete Dailey
CONFIDENTIAL
as is "Passport" on Johnson 10/5.
9/22/12
Weekop: 10/2/72
WEEKLY NETWORK TV SCHEDULE
#: 1
Estimated Cost (Net)
Commercial
Approx.
Annet,
Commit.
Time
Inclg
Rate
Mind
Total
Rot.
Day Net
Program
Time (EST)
Length
Date
Cost
Chas.
Chgs.
Chas.
Cost
Reg.
Name
Corn't
($)
($)
($)
($)
($)
(S).
Mon CBS Guiding Light.
2:25-2:30PM
5-Min.
8/25
5,214
470
-
-
5,684
9.0
ober Amer.
Tue NBC Bohanza
8-9PM
60"
9/26
24,050
298
in
-
24,948
21.0 Passport
ABC
Marcus Welby
10:55-11PM
5 Min.
9/21
5,766
213
5;314
-
11,293
26.1 ChiNA
CBS Tues. Movie
10:55-11PM
5 Min.
9/26
6,889
235
2,000
-
11,124
10.91 ChiNA
Wed CBS Secret Storm
3:55-4PM
5 Min.
8/25
5,271
470
-
I
5,741
7.0 Older Amer.
CBS Cannon
10:55-11PM
5 Min.
9/27
13,152
235
2,000
-
15,387
19.1 China
Thur ABC The Mod Squad
8-9PM
60"
9/26
30,300
300
-
-
30,600
18.6 PASSPORT
NBC Flip Wilson
8-9PM
60'
9/25
37,400
298
-
i
37,698
26.0 Passport
Sat ABC Alias Smith/Jones 8:55-9PM
5 Min.
9/21
6,559
213
5,614
-
12,386
14. : Glavor Youth
NBC Emergency
8-9PM
60"
9/29
19,550
298
-
-
19,843
13.2 China
NBC Sat: Movie
10:55-11PM
5 Min.
9/22
11,921
149
200
-
12,270
17.3 Youth
CBS Mission Impossible 10-11PM
60"
9/29
37,150
250
-
-
37,100
18.3 PASSPORT
TOTAL DAY
2 Ann
10,485
940
-
-
11,425
10.0
TOTAL NIGHT
10 Ann.
195,337
2,439
15,128
-
212,054
103.9
GRAND TOTAL 12 Ann.
205,822
3,429
15,128
-
224,379 209.9
September 30, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Survey
Discussion with John Davies at 11:00 a.m. today
disclosed that the Gallup figures for Sunday,
October 1, based on the September 23 - 24 inter-
view, will be "very close to 60-34-6". These
rough figures are based on 1000 unweighted
interviews. Fifteen hundred interviews will be
tabulated. Davies said "McGovern has narrowed
the gap ever so slightly". The change probably
will "fall within sampling error".
The "final figures" will be obtained later this
afternoon.
GS:dg
September 29, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Jeno Paulucci
Advertising Agency
On September 20, you read the memorandum attached at
Tab A outlining 1701 problems with Jeno Paulucci, who
has raised $8500 for the campaign but will reweive
95-100,000 in commissions for placing all DFN ads.
Dailey has asked MacGregor for authority for the
November Group to take over the media buying
responsibility from Paulucci/JFP Advertising.
MacGregor is expected to accept Dailey's
recommendation but is out of town.
Dailey called George Christian to get Connally's
reaction to November Group taking over the DFN
placement responsibility from JFP/Advertising.
Christian says Connally doesn't care. However,
there was apparently a financial agreement arranged
by Colson with Paulucci when DFN was established.
If there are no insupperable political problems
Dailey would prefer to assume the cost ($100,000)
of paying off Paulucci in order to place DFN
commercials accurately. Last week JFP/Advertising
violated the law placing the ads, has only one
buyer, and suffers from a series of ills described
in the Dailey/Joanou material attached at Tab B.
RECOMMENDATION
That Colson inform Paulucci/JFP Advertising that
November Group will all DFN ads. Colson should
arrange the financial payoff to Paulucci as best
he can.
AGREE
DISAGREE
COMMENT
GS:car
September 29, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Harry Williams
The Billy Graham assistant, Harry Williams, who
is working for Ken Rietz, is spending 1/2 of his
time with Tom Bell organizing the three large
youth rallies scheduled in Chicago, Washington,
D.C. and Los Angeles on October 20, 24 and 29.
Rietz talked with Williams four days ago and
believes he is pleased to be spending 1/2
of his time for the President and 1/2 of it for
Billy Graham.
Rietz mentioned that he hoped the President
would not say anythnig about demonstrators in
the next 5 weeks, because all youth, including
the President's voters, identify to some extent
with the demonstrators.
September 29, 1972
MEMORANDUM FOR:
a. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Advertising
You have Peter Dailey's Revised Advertising Plans
memorandum. Although it is addressed to Clark
MacGregor, he wants final word from you before
committing for next week's campaign television
advertising. In addition, teothe Connally 1/2
hour on October 4, Dailey seeks authority to
mun:
1) the China 5 minute spot on Network;
2) the Youth 5 minute and Passport
60 second spot instead of the Record
spots because of necessity to revise the
Russia segments on network; and
3) the DFN "Welfare" spot on local
TV.
Dailey's only concern is that in the 1st two
weeks of campaign TV, the DFN has outspent the
Committee to Re-Elect the President positive materials
two to one.
RECOMMENDATION:
That Dailey be authorized to go ahead with his
recommended schedule.
AGREE
DISAGREE
COMMENT
GS:car
September 28, 1972
MEMORANDUM FOR:
H, R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Materials
Fred Malek received a copy of my description of the
Campaign Materials situation with your comments.
He respectfully disagrees and says that the
criticisms from the states are exaggerated or
consciously created. Malek believes that in New
York, John Ehrlichman suggested to Peter Brennan
that he complain personally to the President about
no materials. Malek had been in New York the
previous week to resolve their materials
problems.
Malek decided against the Magruder suggestion of a
"bumper sticker blitz" in conjunction with the
Canvass Kick-Off. Malek decided to put all
resources on the Canvass Kick-Off in order to
do one event well, instead of two events poorly.
He has no current plans for a bumper sticker blitz.
GS:car
ADMINISTRATIVELY CONFIDENTIAL
September 28, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
McGovern Attack Ad
The first McGovern attack Ad is attached. These newspaper
ads would be run in cities the day McGovern arrives.
McGovern is to be in Boston on October 3.
Peter Dailey suggested the layout.
Chuck Colson recommends extensive use of McGovern quotes.
Colson agrees with the headline but would replace the
copy with the quotes on the attached page.
The ad would be run by the local Re-Elect the President
Committee, not the national.
Colson says Dailey's ad would get McGovern votes in Massa-
chusetts. Colson has "rough figures" from a Massachusetts
survey in two Congressional Districts which will show the
President ahead of McGovern by approximately 15 points.
Recommendation:
That the Colson re-draft using McGovern's quotes be approved.
Approve
Disapprove
Comments
GS/jb
COLSON TEXT:
Which Senator McGovern is Coming to Boston?
One might think there were two Senator George McGoverns -
Senator Eagleton
"I am 1000 percent for Tom Eagleton and have no
intention of dropping him from the ticket."
Newsweek, August 7, 1972
"We have jointly agreed that the best course is
for Senator Eagleton to step aside."
UPI, July 31, 1972
Pierre Salinger's Visit to Paris
"Pierre Salinger had no instructions whatsoever
from me. There wasn't the slightest instruction
on my part to him."
AP, August 16, 1972
"Mr. Salinger, at my request, met with members of
the North Vietnamese delegation in Paris."
Press Release, August 16, 1972
Welfare
"I propose that every man, woman and child receive
from the federal government an annual payment ...
At the present time a payment of almost $1,000 per
person would be required."
"McGovern's Tax Program", Congressional Record,
January 19, 1972
Amnesty
"A good Democrat doesn't run away from his party,
any more than a good soldier runs away from his
country."
Speech before VFW group, August 23, 1972
"Amnesty to be granted to those who, on the basis of
constience, have refused to participate in the Vietnam
tragedy."
Campaign brochure "McGovern on the Issues"
- 2 -
Vietnam
"I
propose ... that the United States announce that
we are withdrawing all American forces from Indochina."
Press Release, Bebruary 7, 1972
"I would ... retain military capability in the region -
in Thailand and on the seas."
Statement before group of POW relatives, Miami,
AP, July 11, 1972
Abortion
"Abortion is a private matter which should be decided
by a pregnant woman and her own doctor."
Time magazine, June 26, 1972
"There has to be some regulation and that I would leave
to the state. I'm not advocating abortion on demand."
Christian Science Monitor, July 17, 1972
Estate Taxes
"
... we must set a ceiling on the amount that might be
received and then place a 100 percent tax on all gifts
and inheritances above that amount even if the ceiling
were set as high as $500,000, the amount of new govern-
ment revenues would be considerable."
January 13, 1972
"I do not suggest that ceiling be placed on inheritance
at $500,000 or any other level."
Wall Street Journal, May 22, 1972
Wage and Price Controls
"The wage-price freese is about four years overdue. I
am glad that the President has finally come to his senses
on the need for such a step."
Press Release, August 15, 1971
#
we can end the wage and price controls, and I think
that can be done within 90 days of the inauguration.
And I'm committed to that goal."
Speech, Labor reception, Springfield, Illinois
August 15, 1972
- 3 -
For 14 years Senator McGovern has opposed aid
to parochial schools.
"As for the change in sex mores, I'm not particularly
concerned about it."
Playboy, August 1971
Can You Really Trust The Man? Ask Him.
Monday.SEPT.18,1972
McGovern Is Losing
The Debate With
Himself, Says Dole
(see story inside)
BOX
SOAP
"But the basic fact is that food prices rose because
consumers wanted to buy more than was available.
There was no excess supply of food. Unless there had
been a way to increase supply or curtail demand,
McGovern Promise
there would have been shortages at lower prices.
To Farmer Means
"Per capita food consumption in the United States
was at its all-time high in 1971 and will be down less
Food Prices
than one-half of one percent in 1972.
Would Be
"Meat consumption per capita will be about 3 per-
cent higher than in that same year.
Higher
"From 1968 to the first part of this year, food prices
rose substantially in all the major industrial countries.
(Excerpts from the remarks of Herbert Stein, Chairman, Council of
The increase in the United States was less than in the
Economic Advisors, before the American Political Science Association
Convention, September 8, 1972.)
United Kingdom, France, Japan, Norway, the Nether-
lands and Sweden, for example.
"Food prices are a case in which the gulf between
truth and perception is so great that one hesitates to
"Politicians who go through supermarkets squeezing
tell the truth, for fear of being considered either a
packages of hamburgers and blaming this Administra-
fool or a scoundrel.
tion for the food prices should consider whether they
want to hold this Administration responsible also for
"The American people are better fed, and for a lower
record per capita incomes, record per capita food
proportion of their income, than ever before.
consumption, and low increases of non-food prices.
"The policies of the Government in the past three
" the policy of this Administration has been a policy
years, including its farm policies, its import policies
to make food a good buy for consumers.
and its control policies, have been a consistent pack-
"Senator McGovern has committed himself to raise
age to hold consumers' food prices down, given the
variety of national objectives to be served.
farm prices to 90 percent of parity. This, of course,
means higher food prices to consumers. The Senator
"Food prices in the past year have risen 3.7 percent.
acknowledges this.
It is less than the average rate of increase in the
period 1967 to 1971 when food prices were not
'Well,' McGovern replied, 'if grain prices go up, then
generally considered to be among our most serious
beef prices will go up too.
problems.
"That was surely the right answer. An increase of
"The rise of incomes in the past year has been much
farm prices to 90 percent of parity would raise the
greater than the rise of food prices. For example,
farm cost of food by about 15 percent."
after-tax weekly earnings of non-farm production
workers rose by 7.2 percent, about twice as much as
food prices. The average worker's ability to buy food
has increased substantially in the past year.
Herbert Stein
"Non-food items bought by consumers have risen by
2.9 percent in the past year. These items accounted
for 78 percent of the budget of a typical urban
worker a year ago.
"With food prices up 3.7 percent, he could have
bought 18 percent more food. Of course, he didn't
actually buy 18 percent more food, but that was be-
cause he chose to buy more of other things.
" during the year from July to July prices of
cereals and bakery products, poultry, eggs and non-
alcoholic beverages declined. Prices of dairy products
Monday. SEPT. , 1972
rose less than 1 percent. Prices of fruits and vege-
MONDAY, a weekly publication is sent to contributors of $25.00 or more
tables rose less than 2 percent.
Of which $5.00 is for subscription to MONDAY per annum.
"From 1964 through 1971 the number of minutes
Republican National Committee
310 First Street, S.E.
of work required to earn enough money to buy a
Washington, D.C. 20003
pound of hamburger was never less than 11.8 and
Senator Bob Dole-Chairman
never more than 12.7. In July 1972 the figure was
Tom Evans-Co-Chairman Anne Armstrong-Co-Chairman
Tom Wilck-Deputy Chairman for Communications
about 12.4 minutes. In only 4 of the previous 8 years
John D. Lofton, Jr.-Monday Editor
was the amount of worktime required to buy a
pound of hamburger smaller than in July 1972, and
Bill Fleishell-Art-Design Pam Pitzer-Editorial Assistant
never much smaller.
Elizabeth Burke-Art
"Moreover, the price of meat is coming down. In
Second Class Postage Paid at Washington, D.C.
Postmaster: Please send notification (Form 3579) regarding undelivered
the past 7 weeks, the wholesale price of beef has
magazines to the Republican National Committee, 310 First Street, S.E.,
Washington, DC 20003
fallen 13 percent.
Vol. 4 No. 25
2
MONDAY, SEPT. 18, 1972
GREAT DEBATE IS BETWEEN McGOVERN
AND McGOVERN
AND McGOVERN
Sargent Shriver
IS LOSING, SAYS DOLE
Meet
"I've been turned off by McGovern and his
George McGovern
constant hassles. I really don't know what he
thinks now. He's not like God. He's more
like Hubert Humphrey. "-Princeton coed,
quoted by columnist Joseph Kraft.
This business about the $1,000 grant to
The great debate in this year's Presidential campaign
"is the one that's been going on for some months be-
verybody. He [McGovern] never proposed
"hat.' Sargent Shriver, UPI, Sept. 12, 1972.
tween George McGovern and himself," says RNC
Chairman Bob Dole. "So far on almost every major
issue from tax reform to Vietnam-and even on most
"I propose that every man, woman and child
receive from the federal government an annual
of the minor issues like Pierre Salinger-George Mc-
alyment At the present time a payment of
Govern has taken at least two positions and is still
almost $1,000 per person would be re-
wrong." It is becoming increasingly apparent, Dole
quired."-George McGovern, Congressional
observes, "that what George McGovern says often de
Record, Jan. 19, 1972.
pends less on what he believes than on where he is
and who he is talking to So the debate goes on. The
He'll [McGovern] stay with the plan that
great debate between George McGovern and George
will be very similar to that [$1,000 per person
McGovern. And it appears to almost all who are
plan] in dollars it'll be based around $1,000,
keeping score that George McGovern is losing.'
it may be a little more for adults and a little
Specific examples of McGovern's Meanderings cited
less for children. But that basic principle
by Dole include the following:
that he enunciated through the primary cam-
paign is certainly one that he'll stand by."-
Vietnam
McGovern aide Frank Mankiewicz, "Thirty
"I propose that the United States announce that we
Minutes With June 29, 1972.
are withdrawing all American forces from Indochina
Preso Release, Feb 7 1972
(Note: In 1948, McGovern did in fact "run away
"I do not have the slightest doubt that every American
from his party" to support Independent Party candi-
troop and soldier will be out within 90 days of my
inauguration and that's the pledge I make. "Provi
S
date Henry Wallace, against Democrat nominee Harry
S Truman.
dence July 13, 1972.
Abortion
6
Philly
"I would retain military capability in the region- M
abortion is a private matter which should be de-
Thailand and on the seas."-Statement before group
cided by a pregnant woman and her own doctor
of POW relatives, Miami, AP, July 11, 1972.
-Time magazine, June 26, 1972.
Annesty
"There has to be some regulation and that I would
A good Democrat doesn't run away from his party,
leave to the state. I'm not advocating abortion on
any more than a good soldier runs away from his
demand."-Christian Science Monitor, July 17, 1972
country. -Speech before VFW group, Aug. 23, 1972
South Carolina Challenge
"Amnesty to be granted to those who, on the basis or
full and unequivocal support for the challenge."-
conscience, have refused to participate in the Viet-
Newsweek, July 24, 1972.
nam tragedy."-Campaign brochure "McGovern on
the Issues.
" that that [South Carolina challenge] was not a
risk worth taking. Conversation with the Mc-
Party Loyalty
Governs,' PBS-TV, July 26, 1972.
"A good Democrat doesn't run away from his party,
Whare
any more than a good soldier runs away from his
3
country. '-Speech before VFW group, Aug. 23, 1972.
"I propose that every man, woman and child re-
[The loss of the California delegates] "would be such
ceive from the federal government an annual pay-
ment At the present time a payment of almost
an infuriating, disillusioning experience that I would
$1,000 per person would be required."-McGou-
repudiate the whole process. I would run as an Inde-
pendent, or support someone else on an Independent
ern's Tax Program," Newsides Record, Jan. 9,
1972.
ticket."-Life magazine, July 7, 1972.
V.
(continued on next page)
3
MONDAY, SEPT. 18, 1972
GREAT DEBATE
Capital Gains
(continued from previous page)
"I have not suggested the elimination of capital gam
limitations existing in the present code."-Wall Street
The $1,000 per person figure is only "one suggestion
Journal, May 22, 1972.
and it may have been a mistake."-New York Times
"We must phase out the tax preference or loophole
interview, June 7, 1972.
for capital gains -Speech before Security Analysts,
"And I think we did make a mistake in trying to pre-
Aug. 29, 1979
sent a full-blown program before we had all the facts
Senator Eagleton
that we needed. But nobody's getting killed by it."-
Philadelphia Inquirer interview, July 11, 1972.
"I am 1000 percent for Tom Eagleton and have no
intention of dropping him from the ticket. Neu
Marijuana
week, Aug. 7, 1972.
"That experience [prohibition], along with limitations
"We have jointly agreed that the best course is for
on enforcement personnel suggest that a more prom-
Senator Eacleton to step aside."-UPI, July 1972
ising route might be to regulate marijuana along the
same lines as alcohol. "UPI, Feb. 16, 1971.
erre Balinger's Visit to Paris
"I have not in the past, nor do I now advocate the
"Pierre Salinger had no instructions whatsoever from
legalization of marijuana."-Press Release, Feb. 17,
me. There wasn't the slightest instruction on my par
1972.
to "-AP, Aug. 16, 1972.
Wage and Price Controls
2
no truth" in the report.-UPI, Aug. 16, 1972.
"But I continue to believe that flexible economic
"Mr. Salinger, at my request, met with members of
policies, using the wide range of tools available to
the North Vietnamese delegation in ."-Press re-
the federal government, coupled with allocation of
lease, Aug. 16, 1972.
resources in the budget would be a far wiser course
Speaking his problem, McGovern said
[than wage and price controls].' -Congressional
he thought he deserved an "A plus" in credibility. If
Quarterly, April 2 1971
this is true, the South Dakota Democrat must be
he wage price freeze is about four years overdue I
grading on a heck of a curve.
am glad that the President has finally come to his
senses on the need for such a step."-Press Release,
Aug. 15, 1971.
THE CREDIBILITY GAP AND WHERE IT IS
"...we can end the wage and price controls, and I
"The upper middle class, the group running
think that can be done within 90 days of the inaug
the media, educators, city planners, some
uration. And I'm committed to that goal."-Speech,
students-all are basically out of touch with
Labor reception, Springfield, Ill., Aug. 15, 1972.
reality. It's a very specific illness of a very
Corporate Taxes
specific group, less than 10 percent of the
"I propose that the actual corporation income tax be
country The average American is extremely
returned to its 1960 level (Ed. note: 52 percent) by
concerned about the future of the country.
the elimination of the special loopholes that have
He also feels that something is going wrong,
been opened since then."-"McGovern's Tax Reform
but what's going wrong is the upper middle
Program, Congressional Record, Jan. 19, 1972.
class. The average American is asking why the
Harvard graduate wants to burn down the
"I have not suggested that the present corporate tax
school. Why doesn't anybody understand that
rate of 48 percent be increased to the old rate of
being against busing does not mean being
52 percent. Wall Street Journal, May 22, 1972.
against Negroes? Why don't newspapers and
Estate
television and the movies reflect the world as
.we must set a ceiling on the amount that might be
it is? Americans are bothered by a credibility
received and then place a 100 percent tax on all gifts
gap. Not the gap between the hippies and the
and inheritances above that amount even if the ceilite
President, not the gap between Spiro Agnew
were set as high as $500,000, the amount of new
and the press, but between the average
government revenues would be considerable." -Jan.
ITID
American and the prestige newspapers and
13, 1972.
the documentary on television. That's where
the credibility gap is."-Herman Kahn, director
"I do not suggest that ceiling be placed on inheritance
of the Hudson Institute, in an interview in
at $500,000 or any other level. Wall Street Journal
the Washington Star-News.
May 22, 1972.
4
MONDAY, SEPT. 18, 1972
NATIONAL COMMITTEE, NIXON
HUMPHREY TO HIT TRAIL FOR
CAMPAIGN CHAIRMEN MEET IN
McGOVERN, MAN HE SAID WOULD CUT
WASHINGTON FOR JOINT CAMPAIGN
DEFENSE MUSCLE, THROW PEOPLE
BRIEFINGS
OUT OF WORK, MAKE WELFARE A MESS
AND WHO IS WRONG ON ISRAEL
According to his office, Sen. Hubert Humphrey will
soon be hitting the campaign trail in California for
George McGovern. The last time Humphrey was in
California talking about the Democrat Presidential
nominee was during the primary and he had some
thought-provoking things to say. Some are reprinted
below.
While in California this time on behalf of McGovern,
Humphrey owes it to the voters in that state and
the voters in the country to explain to them why
they should vote for McGovern, a man whom
Humphrey has said would: cut the muscle out of our
defense budget, make America a second class power,
RNC MEMBERS and Nixon State Chairmen listen
throw people out of work, make the welfare prob-
to Administration briefings.
lem "a horrible mess" and "unbelievable burden on
the taxpayer," and who is "wrong" on Israel.
In an impressive display of unanimity and coopera-
tion as they move into the 1972 election campaign,
Humphrey on McGovern
members of the Republican National Committee
Defense
and the Nixon Campaign Chairmen met in Washing-
"If the McGovern defense budget became the budget
ton last week for joint briefings by Administration
for the Department of Defense, idle factories, in-
officials and campaign leadership. The day long
creasing unemployment, dying communities, contin-
briefings were capped by a White House reception,
ual recession and thwarted opportunities would
hosted by President and Mrs. Nixon.
"-Anaheim, Calif. Town Hall Meeting, May
25, 1972.
Armstrong, Evans Open Sessions
"George McGovern would cut the muscle from our
security. America will become a second class power,
RNC Chairman Bob Dole, and Co-Chairmen Anne
without a job, you will become a second class
Armstrong and Tom Evans opened the sessions and
citizen."-Burlingame, Calif., campaign press release,
addressed the group. Evans also served as the moder-
June 2, 1972.
ator throughout the day.
"Sen. McGovern's proposals are unrelated to the real-
Approximately 140 attended the sessions to hear
ities of Soviet power, intentions and capabilities. As
John Ehrlichman, Assistant to the President for Do-
such, they are dangerous to the best interests of our
mestic Affairs; Major General Alexander M. Haig, Jr.,
national security."-Anaheim, Calif., Town Hall
Deputy Assistant to the President for National Secur-
Meeting, May 25, 1972.
ity Affairs; and Harry S. Dent, Special Counsel to
the President.
"Senator McGovern's unwillingness to state precisely
what areas or who would be affected is certainly good
Praise for "Target '72"
politics, but given the actual facts of his proposals, it
is inevitable that some of California's 75 military
In the afternoon session, a complete outline of
bases will be the targets of his meat ax cuts."-Santa
Barbara Channel City Club, Calif., May 31, 1972.
campaign plans and strategy was discussed with Clark
MacGregor, Campaign Director, and Fred Malek and
Jobs
Jeb Magruder, Deputy Directors of the Committee
"Senator McGovern is telling California working fami-
to Re-elect the President.
lies that he is their friend. But you and I know what a
High praise and major emphasis was placed on the
real friend is. I say that he is a false friend of millions
"Target '72/60 Days to Victory" program of voter
of working families in this state."-Burlingame, Calif.,
identification, registration and turn out, and the way
campaign press release, June 2, 1972.
in which the Party leaders and the Nixon campaign
"A real friend of California working families would
chairmen are working together to insure successful
not have a record with votes against unemployment
accomplishment of these objectives.
(continued on next page)
5
MONDAY, SEPT. 18, 1972
$2.5 MILLION LAW SUIT FILED AGAINST
HUMPHREY TO HIT TRAIL
LARRY O'BRIEN FOR ABUSE OF FEDERAL
(continued from previous page)
COURT PROCESS
compensation, votes against civil rights, votes against
A $2.5 million law suit for malicious abuse of Federal
organized labor and votes against tax reform. That's
court process has been filed against Lawrence O'Brien
part of Sen. McGovern's record that he's not telling
by the Committee for the Re-election of the President
the people of this state. No real friend of working
and its Finance Committee.
families would propose programs which threaten
their jobs and put people out of work. Yet that's
In announcing the action, Clark MacGregor, the Re-
what Sen. McGovern's meat ax defense cuts would
election Committee's Campaign Director, stated:
"O'Brien and his associates have taken willful ad-
accomplish. "-Burlingame, Calif., campaign press re-
lease, June 2, 1972.
vantage of the honorable procedures of the United
States Court that are intended for the protection of
"Sen. McGovern has proposed a defense cutback
individual rights and perverted them into an instru-
program which threatens the economic health and the
ment for creating political headlines.
jobs of people who live and work in the San Diego
Abused Subpoena Powers
area. Sen. McGovern proposes halting all further
building of naval surface ships. What will this do to
"They have abused the subpoena powers of the Court
the shipyard here in San Diego? How many thous-
to parade innocent witnesses before the public in a
ands of people will be tossed out of work?"-San
concerted effort to create an appearance of guilt by
Diego, Calif., June 5, 1972.
association.
"It's Lockheed's Tri-Star they're building, and here
"If their tactics are allowed to continue, they will
in Southern California that means 15,000 jobs and
succeed in turning McGovernism into a synonym for
feeding 20,000 wives and children. I cast the decid-
McCarthyism."
ing vote to create those jobs. Sen. McGovern voted
The complaint referred to an earlier suit filed by
no. I voted yes."-Baltimore Sun, May 30, 1972.
O'Brien and a subsequent attempt to amend it, and
"Sen. McGovern has been busy with his own con-
charged that its purpose was unlawful and political
version plan. He fails to understand the problems of
in nature.
conversion. His plan is not technically or financially
O'Brien is also accused of using the Court as a forum
sound, and that's why it has been held in subcom-
in which to publicize accusations against innocent
mittee since 1963. Sen. McGovern's plan provides no
persons which would be libelous if published else-
real hope for the aerospace or defense worker." '-Los
where.
Angeles, campaign press release, June 2, 1972.
Taxes
Improper Inquisition
"On taxation, he's contradictory and inconsistent,
Additionally, O'Brien was charged with using his
he's wrong. "Face the Nation, May 28, 1972.
civil action to improperly conduct a private inquisi-
tion while a grand jury investigation is in progress.
Welfare
Francis L. Dale, the Committee's Chairman and
"There is a bill that the Senator [McGovern] intro-
Maurice H. Stans, Chairman of the Finance Commit-
duced It's S. 2372. Now you talk about a welfare
tee to Re-elect the President, ask in the civil com-
mess, that's not a welfare mess-that's a compounded
plaint for $2,000,000 in punitive damages and
mess. [McGovern's $72 billion welfare proposal] He
$500,000 in compensatory damages.
[McGovern] doesn't even know what the price tag
to his bill "Face the Nation," May 28, 1972.
Mr. MacGregor announced last week that the civil
action would be taken. It was filed in U.S. District
"When it comes to certain other aspects, such as in
Court for the District of Columbia.
welfare legislation he calls a horrible mess, let me say
that a $72 billion welfare proposal that Sen. McGov-
ern makes today is not only a horrible mess, it would
SHRIVER AND KENNEDY WEALTH
be an unbelievable burden upon the taxpayer."-
"Face the Nation," May 28, 1972.
"Sirs: I wonder how Sargent Shriver will ex-
Israel
plain to his in-laws what George McGovern
says about nobody having the right to live on
"Sen. McGovern is wrong on Israel. Sen. McGovern
vast inherited wealth."-Frank C. Worbs, Jr.,
has been wrong on labor law, and on the three great
Vanport, Pa., letter-to-the-editor, Life maga-
issues here in California, on his massive, unrealistic,
zine.
and I think rather outsized welfare program, he's
wrong. the Nation," May 28, 1972.
6
MONDAY, SEPT. 18, 1972
LATEST COMMUNIST PROPOSAL
POLITICAL POTPOURRI
PUTS McGOVERN TO THE LEFT OF THE
Sargent Shriver says he has yet to see the U.S. male or
VIET CONG
female "who prefers to beg rather than work." Is this
A quick check of recent news stories shows that
Sarge's subtle way of telling us that George McGovern
George McGovern is now promising the Communists
has changed positions on yet another issue and now
in Vietnam more than even the Communists are ask-
believes working is better than bombing to get our
ing for. In other words, on the issue of Vietnam, the
POW's back?
Democrat Presidential nominee is now to the left of
McGovern Media Campaign Bypasses People
the Viet Cong.
Back at the beginning of this year while campaigning
In an article in the New York Times, Aug. 20, 1972,
in the Florida primary, George McGovern blasted
reporter James Naughton wrote: McGovern indicated
Mayor John Lindsay for running a slick TV cam-
that "a Communist-dominated coalition" would take
paign and "substituting media for issues Now, Mc-
"control of South Vietnam if Mr. McGovern is
Govern is doing what he criticized Lindsay for. The
elected President of the United States on Novem-
N.Y. Times' R.W. Apple says the McGovern cam-
ber 7." McGovern was quoted as saying:
paign while supposedly populist and reformist has
"I would expect General Thieu and his co-
recently seen little of "the people" and has had very
horts to leave very quickly My guess is that
little to say about reform or other major issues.
they would leave if I won the election and
"Instead, the McGovern campaign has turned into an
that there would be an exodus of the top
airborne media device," says Apple, "with the sche-
generals and political figures out of the coun-
dule dictated by his advisers determination to put
try and that emerging behind that would be
him on local news shows in at least three cities a
[a] coalition group that would be willing to
day The Philadelphia Inquirer's Robert Boyd notes
deal with Hanoi."
one "goofy" McGovern visual: The candidate sol-
The Times further reported that: "Mr. McGovern
emnly examining a sack of potatoes at a free food
theorized that the Communist-based coalition "might
center in Seattle while a press aide shrieked at the
be willing to settle for a temporary leader.'
TV crews: "You're missing the potatoes. You're
missing the potatoes."
On September 11, 1972 the Viet Cong issued a state-
ment saying that it is "prepared to accept a pro-
Harriman Aide Criticizes Shriver
visional government of national concord that shall be
Speaking of the Shriver allegation, Chester Cooper
dominated by neither side."
writes in the Christian Science Monitor: "It is an ill
Thus the Viet Cong is now saying that the Commun-
omen of the tone and level of the forthcoming great
ists need not cominate a coalition government while
debate that the Democratic vice presidential candi-
George McGovern is saying that he would expect a
date should kick off his campaign by accusing the
Communist-dominated coalition government.
Nixon administration of having "blown" the chance
Truth is stranger than fiction, but it is the truth
for a negotiated settlement of Vietnam in the early
nonetheless: George McGovern is further to the left
months of 1969." Cooper says that if, as Shriver has
than the Viet Cong.
said, the thinning out of North Vietnamese troops in
South Vietnam in '69 did represent a signal from N.
INCONSISTENCY NO. X
Vietnam that it was ready to negotiate seriously, "then
the possibility for a peace settlement first appeared
"Sen. McGovern in June assured Negro con-
not in early 1969 during the Nixon Administration,
gressmen that as president he would appoint
but in the summer of 1968 during President Johnson's
minority group members to federal judgeships
tenure Cooper was principal policy adviser to
and other government posts 'in reasonable
Averell Harriman, when Harriman was top U.S. peace
proportion' to their representation in the
negotiator in Paris.
population.
Mrs. McGovern's Wardrobe
"Sen. McGovern in August, writing to the
chairman of the American Jewish Committee,
While the McGovern campaign is reportedly hard up
said: 'I share the concerns you have expressed
for funds, the cash shortage does not seem to have
and reject the quota system as detrimental to
effected the buying habits of the Prairie Populist's
American society.'
wife. Women's Wear Daily reports that Mrs. McG re-
"It appears that the senator is 1,000 percent
cently visited Adolfo at Saks Fifth Avenue in N.Y.
for or against quotas. -Editorial in the Oma-
where she ordered "five numbers-all for the cam-
ha World-Herald.
paign." Adolfo's outfits range in price from $260 to
$1,000 per suit.
7
MONDAY, SEPT. 18, 1972
The Press: Arguing for a "redefinition of news" and
Iowa Rep. William J. Scherle reports in his newsletter
additional time to present the redefined news, Byron
to his constituents that only two people are listed as
Shafer and Richard Larson write in the Columbia
contributors to the Farmers-for-McGovern Committee:
Journalism Review: "If TV news is a major force in
One is a Connecticut industrialist, and the other is
unraveling the American social fabric, and if it has a
Playboy publisher Hugh Hefner. "Maybe Hefner
heavy effect on the way we (fail to?) adjust to this
thinks he's a farmer because he cultivates Bunnies,"
new journalism, it is also an influential teacher when it
says Scherle.
comes to the type of political decisions that could
meet the problem. What it teaches is not the "old
politics" of hard work and compromise, but the
SPEAKING:
"new politics" of theatricality. The key characteristic
Today-Counsellor Finch, Decatur, III. Rotary Club,
of the world presented through TV is that life is
Comm. Dir. Klein, Hasting School of Law, San
apocalyptic. The news can deliver only the major
Francisco; Tues.-Trans. Sec. Volpe, Amer. Soc. for
events of the day-the outstanding deviations from
Indus. Security, NY; Comm. Sec. Peterson, Pitts-
civil norms." All the News That Fits: 14 inch UPI
burgh Economic Club; CEA Chmn. Stein, IBM Conf.,
story detailing RNC Chairman Dole's seven charges
Wash., D.C.; Vice President Agnew, Internat'l City
of "serious violations" of Federal law by the Mc-
Management, Minneapolis; RNC Chmn. Dole, GOP
Govern campaign organization, played on page 38
fund-raiser, Richmond; OMB Dir. Weinberger, Inter-
of the N.Y. Times under Alan Truscott's column
nat'l City Management; HUD Sec. Romney, GOP
on bridge.
fund-raiser, Cedar Rapids, Iowa; Wed.-VP Agnew,
Jt. Service Club lunch, St. Louis, Mo. & GOP dinner,
Public Backs President on Vietnam
Columbus, Ohio; Ag. Sec. Butz, Ind. Farm Rally,
Pollwatch: By an overwhelming majority, the Ameri-
Indianapolis; Lab. Sec. Hodgson, Steelworkers Conv.,
can public backs President Nixon on the Vietnam
Wash., D.C.; Thurs.-Hodgson, Nat'l Retail Merchants,
war, the issue which George McGovern originally
Wash., D.C.; Butz, Nat'l Conf. on Ag. Exports &
based his entire campaign on. According to the Lou
State FHA, Chicago; Dole, N.C. GOP, Raleigh; Finch,
Harris Survey, by 55 to 32 percent a majority of
DAR, Los Angeles; VP Agnew, GOP Rally, Chatta-
likely voters support the continued heavy bombing
nooga & Downtown rally, Nashville; Fri.-Butz, FS
on North Vietnam. By 62 to 22 percent the mining of
Service mtg & Exec. Club, Chicago; Finch, GOP
North Vietnamese harbors is also backed by U.S.
fund-raiser, Calif.; Peterson, Nat'l Export Expansion
public opinion. By 74 to 11 percent, a lopsided ma-
Council, Wash., D.C.; Stein, World Affairs Council,
jority support President Nixon's contention that "it
Los Angeles; Sat.-Finch, GOP dinner, Marina Del
is important that South Vietnam not fall into con-
Rey & GOP Women's club, Huntington Beach, Calif.;
trol of the Communists." By 49 to 20 percent, a
Butz, Indust. Council for Economic Education, La-
plurality of the voters do not agree with the charge
fayette, Ind.; VP Agnew, GOP fund-raiser & Nat'l
by the Democrat VP candidate, Sargent Shriver, that
Assn. of Furniture Manufacturers, Louisville, Ky.;
the Nixon Administration "blew" a real chance for
Volpe, Italian-American Bus. & Pro. Assn., Chicago.
peace in 1969.
Where is Jean Westwood?
When changing address, please send us both the old
Monday.
SEPT.18,1972
and the new. Permission to use material herein is
granted with or without credit to the Committee.
republican national committee
Senator Bob Dole-Chairman
NEWSPAPER
Second class postage
310 First Street, SE, Washington, D.C. 20003
paid at
Washington, D.C.
9/28
L.
- Det. news- - St wile poll ?
- Grain ?s-
only ?s not results
tel on plane
- any POW's ?'s
CWC
- Help MeG- - get hem
votes in Boston
- Use 1, exact 2 quotes 3 4,
5
- -Use pretures other Dacing each
On such date he saie :
8
- -Fu 14 yrs "MeG any appoaed aid to scholls
and
Here man? askrim.
can you really trust
- Local Committee
TO To least
Mass Poll - cuc - 15 pt bod
9
"as for the change in ses meres,
I'm not particularly concerned
about it. Playeog, (date)
any, 1971
September 28, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Ed Nixon Letter
for Senator Tower
Senator Tower's office (Brad O'Leary) called
Tom Evans to obtain approval for a 500,000
fundraising letter over Ed Nixon's signature
to Texans on behald of Senator Tower. Evans
balked, citing the rule that the First Family
does not send fund-raising letters. O'Leary
said that during the Texas trip, Ron Ziegler
said that this type of mass mailing, rather
than a personal letter was alright.
You indicated on the last Political Matters
memorandum that you wanted to see Ed Nixon's
endorsements and fundraising events. Chapin
will handle Ed Nixon's scheduling as another
member of the First Family.
RECOMMENDATION:
That Ed Nixon not send a fundraising letter in
Texas.
AGREE
DISAGREE
COMMENT
On a related Texas/Tower matter, Clark MacGregor
today approved the attached memorandum suggesting
the President send a letter to all Texas voters who
favor the President but are undecided about Tower.
You may want to review this in the Political Meeting
in Ehrlichman's office.
GS:car
COMMITTEE FOR THE RE-ELECTION
PRESIDENT
TC BEAN
MORANDUM
per 18, 1972
102
NTTAL
I.V.
19000.
By Emprise
MRS,
Date
1-14-50
MEMORANDUM FOR:
MR. JLB S. MAGRUDER
A
TROM:
BOB MORGAN
SURJECT:
Senator Tover's Modi
lecided Voters
Senator Tower's people went to send the
di
A letter from
President Nixon to all voters in Texas w)
identified as
for the President and undecided toward S.
a
Tover, or for
the President and for Barefoot Saunders
...
metor's opponent).
This voter identification is in process )
the top 27
counties. Their timing for undecided 10
is not the first
week in October, as previously indicated
eakly, as the
carvass forms are processed.
RECORMENDATION:
That you give Senator Tower's people i d
on the undecided
voter mailing signed by President Kixon.
Approve
Disapprove
4/28
That you approve the letter attached (11
Approve
Eagnge
Disapprove
cuts
OR
The: you request 2 now letter 10 be appr
the President.
Approve
Disapprove
ats
Attochment:
TAB is
TAB A
September 18, 1972/SUCGFSTD LETTER
FROM SENATOR TOWER'S STAFF
Dear
Our nation needs responsible leadership in the U. S. Senate
to neet the problems and challenges that confront US.
I've known John Tower for a long time, and I have always considered
him to be an articulate, effective spokesman for Texas. He has
proven hinself to be one of the Senate's leading authorities on
economic policy and national defense.
I commend Senator Tower to you as a man in whom I have the utmost
confidence. I hopt that you will his re-election on
November 7.
give serious consideration to his
Sincerely,
bid for
Richard M. Nixon
ADMINISTRATIVELY CONFIDENTIAL
September 27, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
National Telephone Survey
ORC submitted the questionnaire and comments for the first
private nationwide telephone survey this weekend (attached
at Tab A). The Teeter-directed ORC survey of key states
is using the questionnaire attached at Tab B. Teeter's
argument for putting issue and rating questions first is
that the interview simulates the actual campaign and thereby
gives a more accurate trial heat reading. Teeter cites
extensive research in 1960 and 1964 to support this thesis.
OnNeill at ORC argues that the "most important question"
is a good opening for the interview. O'Neill doubts any
new information will be developed. It is merely a throw
away opening question.
Concerning the registration information, Teeter opens the
interview with the registration question to obtain results
from only registered voters. Gallup is now reporting the
results based on registered voters only. Harris is also
expected to change after registration stops on October 7-10.
ORC recommends asking the registration question at the end
because the results can be given both for registered voters
and the total population. By having total population figures,
the last two years of ORC surveys remain comparable.
A questionnaire incorporating my recommendations is attached
at Tab C. A total of 20 questions are offered. Questions 1-
11 would always be asked for trend. Nine "optional" questions
could be asked each week. To conduct the poll on September 29-
October 1 with results Monday, October 2, final approval for
the questionnaire is needed September 29 at 4 p.m.
- T A - - B A -
(
COMMENTS FROM HARRY 'NEILL
The questionnaire's basic thrust is to get a reading on
people's awareness of and reaction to campaign activities
and to some of the charges that the McGovern campaign has
been making.
In terms of the trial heat question - question 4 - you will
note that it has been somewhat re-worded because I think
we're getting close enough to the election now that we need
to include in the question the party identification of both
candidates in order to pick up those people who vote a party
line rather than a candidate and may not necessarily asso-
ciate the candidate with a party without being told.
Note question 8. This is a Congressional trial heat question
which we have asked in past elections and it helps to give
some idea of what difference exists between the President's
vote and the Congressional vote.
Question 22 is a new question for analytical purposes in
which we will be able to look at the results in terms of
the probability or likelihood that people will vote.
The usual background question that we ask regarding regi-
stration is a two-part question. We ask somebody who says
they' re not registered if they intend to register. I think
now either registrations are finished or almost finished
and the question we ask should now just be "Are you or are
you not registered?", and not ask the follow-up question
about intention to register.
As far as trend for subsequent surveys is concerned, I
would suggest that questions 1 through 8 always be trended.
Questions 9 through 14, which deal with the campaign, might
be useful questions to trend from survey to survey although
some or all of them might be dropped in any given survey if
more room on the questionnaire were needed for important
issues of the moment.
1. Do you approve or disapprove of the way Richard Nixon is handling
his job as President?
2. Do you approve or disapprove of the way President Nixon is handling
the Vietnam situation?
3. Do you approve or disapprove of the way President Nixon is dealing
with the economic conditions in this country?
4. If the 1972 Presidential election were being held today, would
you vote for Richard Nixon the Republican candidate or George McGovern
the Democratic candidate?
If neither or undecided on question 4, ask question 5 -
5. Would you say that you lean more toward Richard Nixon or more
toward George McGovern?
6. Have you definitely made up your mind which candidate you prefer
for President, or is there a possibility that you will change your
mind during the campaign?
7. If you had to make a guess, who do you think will win the Presi-
dential election - Nixon or McGovern?
8. If the election for U.S. Congressman from your District were being
held today, would you vote for the Republican candidate or the Demo-
cratic candidate?
9. Overall, what is your reaction to George McGovern's Presidential
campaign so far - very favorable, fairly favorable, fairly unfavorable,
or very unfavorable?
10. What if anything stands out in your mind about George McGovern's
Presidential campaign?
11. Overall, what is your reaction to Richard Nixon's Presidential
campaign so far - very favorable, fairly favorable, fairly unfavorable,
or very unfavorable?
12. What if anything stands out in your mind about Richard Nixon's
Presidential campaign?
13. Have you seen or heard any commercials on television in behalf of
George McGovern?
If yes on question 13, ask 13a -
13a. Was your overall impression of these commercials very favorable,
fairly favorable, fairly unfavorable, or very unfavorable?
14. Have you seen or heard any commercials on television in behalf of
Richard Nixon?
- 2 -
If yes to question 14, ask 14a -
14a. Was your overall impression of these commercials very favorable,
fairly favorable, fairly unfavorable, or very unfavorable?
Senator McGovern has made a number of charges against President Nixon
and his Administration. I would like to read some of these to you
and, for each one, ask whether you agree with the charge, disagree
with the charge, or haven't heard anything about the charge.
15. Senator McGovern has charged that, under President Nixon,
Southeast Asia has become a major source of heroin supply because
the Administration will not crack down on the narcotics trade in Laos
Thailand and South Vietnam. Do you agree, disagree or haven't
heard about this charge?
16. Senator McGovern has charged that inside information from the
Nixon Administration allowed large company grain traders to make
excess profit from the sale of wheat to Russia at the expense of
the farmers. Do you agree, disagree or haven't you heard about
this charge?
17. Senator McGovern has charged that President Nixon ordered a
whitewash in the investigation of the Watergate bugging case by
the Department of Justice. Do you agree, disagree or haven't you
heard about this charge?
18. Senator McGovern has charged that President Nixon's wage/price
controls have had the overall effect of hurting the average worker
and benefitting the profits of big business. Do you agree, disagree
or haven't you heard about this charge?
19. Senator McGovern has charged that the return to this country
of the three recently released prisoners of war has been delayed
because the President is afraid they will publicly disagree with
his policies in Vietnam. Do you agree, disagree or haven't you
heard about this charge?
20. Senator McGovern has charged that our prisoners of war will not
be released until the U.S. stops the bombing of North Vietnam.
Do you agree, disagree or haven't you heard about this charge?
21. Senator McGovern has charged that President Nixon and his
Administration are mainly interested in big business and upper
income people, and that they don't understand or care about the
average American working person. Do you agree, disagree or haven't
you heard about this charge?
22. In the Presidential election this November will you definitely
vote, probably vote, may or may not vote, probably not vote, or
definitely not vote?
T A B B
ml
B
-
I
I
-
Hello, I'm Mrs.
from
,
a national research company. We are making a study
of problems and political figures in the country today and would like to ask you
a few questions.
1. Are you registered to vote in the Presidential election in 1972?
1 YES
2 NO
IF "YES", CONTINUE INTERVIEW WITH QUESTION 2
IF "NO", TERMINATE INTERVIEW
2. What do you think are the most important problems facing
the United States as a nation at this time?
3. Do you approve or disapprove of the way
1 APPROVE
Richard Nixon is handling his job as
2 DISAPPROVE
President?
3 DON'T KNOW
ROTATE QUESTIONS 4 & 5
4. How would you rate Richard Nixon in terms of his ability
1 VERY ABLE
to handle the job of President?
2 FAIRLY ABLE
3 NOT VERY ABLE
4 NOT AT ALL ABLE
0 DON'T KNOW
5. How would you rate George McGovern in terms of his
1 VERY ABLE
ability to handle the job of President?
2 FAIRLY ABLE
3 NOT VERY ABLE
4 NOT AT ALL ABLE
0 DON'T KNOW
6. If the election for President were held today, would you
1 RICHARD NIXON
be voting for Richard Nixon, the Republican or George
2 GEORGE MC GOVERN
McGovern the Democrat? (ROTATE NAMES)
3 UNDECIDED
IF NIXON OR MCGOVERN, ASK:
a. Why would you be voting for him?
b. As of today will you definitely vote
1 DEFINITELY VOTE
probably vote
but still thinking about it,
2 PROBABLY VOTE
BUT
or are you undecided but leaning toward
?
STILL THINKING ABOUT IT
3 UNDECIDED BUT LEANING
TOWARD.
- 2
C. Is there anything that you can think of that
might cause you to change your mind?
IF "UNDECIDED" IN QUESTION 6, ASK: (INSERT STATE RACES WHERE APPROPRIATE)
d. As of today, do you lean towards McGovern or Nixon?
1 MC GOVERN
2 NIXON
3 UNDECIDED
7. In the election this fall will you
1 DEFINITELY VOTE
definitely vote, probably vote, may or
2 PROBABLY VOTE
may not vote, probably not vote, or
3 MAY OR MAY NOT VOTE
definitely not vote?
4 PROBABLY NOT VOTE
5 DEFINITELY NOT VOTE
6 DON'T KNOW
8. In the last general election in which you
1 STRAIGHT DEMOCRAT
voted, which answer best
2 MOSTLY DEMOCRAT
describes how you voted for state and
3 A FEW MORE DEMOCRATS THAN
local offices such as Governor and Senator?
REPUBLICANS
4 ABOUT EQUALLY FOR BOTH
PARTIES
5 A FEW MORE REPUBLICANS
THAN DEMOCRATS
6 MOSTLY REPUBLICAN
7 STRAIGHT REPUBLICAN
8 NEVER VOTED
9 DON'T KNOW
9. What is your age?
01 17-20 YEARS
02 21-24 YEARS
03 25-29 YEARS
04 30-34 YEARS
05 35-39 YEARS
06 40-44 YEARS
07 45-49 YEARS
08 50-54 YEARS
09 55-59 YEARS
10 60-64 YEARS
11 65 AND OVER
12 REFUSED
10. What is the last grade of school you
completed?
1
GRADE SCHOOL OR LESS
(GRADES 1-8)
2
SONE HIGH SCHOOL
3
GRADUATED HIGH SCHOOL
(GRADE 12)
4
VOCATIONAL/TECHNICAL SCHOOL
5
SOME COLLEGE
6
GRADUATED COLLEGE
7
POST GRADUATE WORK
8
REFUSED
- 3 -
11. What is your religion?
1
ROMAN CATHOLIC
2
PROTESTANT
3
JEWISH
4
OTHER (SPECIFY)
12. Are you a labor union member?
1
YES
2
NO
IF "NO", ASK:
1
a. Is any member of your immediate family
YES
a union member?
2
NO
13. Which classification included your
1
0-$2,999
TOTAL FAMILY INCOME in 1971 before
2
$3,000-$4,999
taxes?
3
$5,000-$5,999
4
$6,000-$6,999
5
$7,000-$9,999
6
$10,000-$14,999
7
$15,000-$24,999
8
$25,000 AND OVER
9
REFUSED
- T A B
c
1. What do you think are the most important problems
facing the United States as a nation at this time?
2. Do you approve or disapprove of the way Richard Nixon
is handling his job as President?
3. If the election for President were held today, would
you be voting for Richard Nixon the Republican or George
McGovern the Democrat?
4. Why would you be voting for him?
5. Is there anything that you can think of that might
cause you to change your mind?
6. As of today, do you lean towards McGovern or Nixon?
7. Have you definitely made up your mind which candidate
you prefer for President, or is there a possibility that
you will change your mind during the campaign?
8. Do you approve or disapprove of the way President
Nixon is handling the Vietnam situation?
9. Do you approve or disapprove of the way President
Nixon is dealing with the economic conditions in this
country?
10. If the election for U.S. Congressman from your District
were being held today, would you vote for the Republican
candidate or the Democratic candidate?
11. Overall, what is your reaction to George McGovern's
Presidential campaign SO far - very favorable, fairly
favorable, fairly unfavorable, or very unfavorable?
12. What, if anything, stands out in your mind about George
McGovern's Presidential campaign?
- 2 -
13. Overall, what is your reaction to Richard Nixon's
Presidential campaign so far - very favorable, fairly
favorable, fairly unfavorable, or very unfavorable?
14. What, if anything, stands out in your mind about
Richard Nixon's Presidential campaign?
Senator McGovern has made a number of charges against
President Nixon and his Administration. I would like to
read some of these to you and, for each one, ask whether
you agree with the charge, disagree with the charge, or
haven't heard anything about the charge.
15. Senator McGovern has charged that inside information
from the Nixon Administration allowed large company grain
traders to make excess profit from the sale of wheat to
Russia at the expense of the farmer. Do you agree,
disagree or haven't you heard about this charge?
16. Senator McGovern has charged that President Nixon
ordered a whitewash in the investigation of the Watergate
bugging case by the Department of Justice. Do you agree,
disagree or haven't you heard about this charge?
17. Senator McGovern has charged that President Nixon's
wage/price controls have had the overall effect of hurting
the average worker and benefitting the profits of big
business. Do you agree, disagree or haven't you heard
about this charge?
18. Senator McGovern has charged that the return to this
country of the three recently released prisoners of war
has been delayed because the President is afraid they will
publicly disagree with his policies in Vietnam. Do you
agree, disagree or haven't you heard about this charge?
19. Senator McGovern has charged that our prisoners of
war will not be released until the U.S. stops the bombing
of North Vietnam. DO you agree, disagree or haven't you
heard about this charge?
- 3 -
20. Senator McGovern has charged that President Nixon
and his Administration are mainly interested in big
business and upper income people, and that they don't
understand or care about the average American working
person. Do you agree, disagree or haven't you heard
about this charge?
ADMINISTRATIVELY CONFIDENTIAL
September 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
ORC Weekly National Survey
Tom Benham can conduct six weekly nationwide 1,000
interview telephone surveys. Benham recommends con-
ducting the surveys Friday, evening, Saturday, and
Sunday because these are the most efficient days due
to the approximately equal percentage of men and women
home on weekends. Also, Gallup usually field interviews
on weekends so comparability would be increased. The
questionnaire, including standard trend questions such
as approval, Vietnam, the economy, trial heats, and
voter commitment, would have 10 open questions to probe
particular issues. Final approval of the questionnaire
would have to be given each Friday by 4 p.m. to assure
1,000 interviews and delivery of results by the following
Monday at 12 noon.
The ORC nationwide surveys would be in addition to the
Bob Teeter-conducted key states surveys, which began in
New York yesterday at the rate of 300 interviews per day.
In light of these key state surveys, Banham recommends
using an exact nationwide sample instead of a 10 key state
sample. The exact nationwide sample will also be more
comparable with Gallup and Harris though not Yankelovich.
Benham has suggested a $8,700 per survey cost but would
charge less if the ORC costs were lower. The recent ORC
telephone surveys have been running at about $8,500-10,000
due to delays in approval and question changes. Recent
bills in the approximate amount of 50,000 have not been
paid to ORC to defer these private polling costs until
after November 7. The polling budget at 1701 has a surplus
of 45-50,000 which could be used to cover already incurred
expenses. The additional 50-55,000 cost of the six weekly
national surveys would have to be paid from other campaign
funds. Stans may balk, but will probably acquiesce after
tonight's fundraising dinners.
- 2 -
Recommendation
That ORC establish the capability to conduct 6 nationwide
surveys for the approximate cost of 50-55,000.
Approve
Disapprove
Comments
GS/jb
THE WHITE HOUSE
WASHINGTON
September 25, 1972
MEMORANDUM FOR: GORDON STRACHAN
FROM:
L. HIGBY L
We need to have this in today -- even if it means you
calling Benham in Los Angeles. We should put together
X
a plan that shows how we would take a national poll by
I
telephone once a week as our own check against all the
other polls that will be released. Bob thinks this is
basically a good idea as does the President, but wants
to see the plan before making a final decision. Please
have this in today.
1) Days -
z) Q.s *
X beals
acfinitely
3) cost
4) confidentiality
5) Times- -
As
notes
PLAN FOR A WEEKLY NATIONAL TELEPHONE SURVE
Sere
my
call me, then
Objective: A regularly scheduled weekly national tel
suith
basic trend questions and in part of questions that will fever change sgo
is to be conducted, using a questionnaire comprised B. in part of
from week to week depending on campaign activities in and
other
form
important events.
report
H
with
C.
Sample: For each weekly survey 1,000 interviews will be completed
could
same
among compute. a nationwide probability sample. What about key State
State
sample
Schedule: Interviewing will be conducted Friday p.m., Saturday and
Sunday - every weekend from,now until Election Day
mos work father
The results of
each survey as close to 12 noon as possible the
w will by be those delivered days
Talles and
following Monday.
Following is the schedule of interviewing and delivery of results:
Interviewing
Delivery of Results
9/29 - 10/1
10/2
10/6 - 10/8
10/9
10/13 - 10/15
10/16
10/20 - 10/22
10/23
10/27 - 10/29
10/30
11/3 - 11/5
11/6
Data Processing and Analysis of Results: The results of each
survey will be shown as in previous national surveys - i.e. total
respondents and the same demographic sub-group analysis. In addition,
the data will be analyzed by strength of voter commitment (based
- 2 -
on the question as to whether the respondent has definitely made
up his mind with respect to Presidential choice or might change
his mind)
We will prepare, as in the past, an interpretative memorandum
on each survey. We will deliver to you complete computer output
and a table of reliability. These will be delivered to you by
messenger Monday afternoon, as soon as the computer processing is
completed.
Questionnaire Approval: The questionnaire should be approved in
final form by noon on Friday, so that interviewing can begin no
later than 5 p.m. on Friday. If changes are made after this time,
the changes cannot be included on all 1,000 interviews. For
example, a change made Saturday morning could be included in no
more than 700 interviews in all likelihood.
Questionnaire Length: The length of the questionnaire should be
such that the interview takes no more than 10 minutes to complete.
(This is about the average length of your previous surveys.)
This length questionnaire allows you to ask about 20 questions
(depending, of course, on their complexity) plus the usual back-
ground questions.
Questionnaire Content: The mix of standard questions for trend
purposes and questions on issues of the moment is obviously your
decision. However, we recommend the following basic questions to
be trended from survey to survey:
- 3 -
1) Overall approval of the way President Nixon is
handling his job.
2) Overall approval of the way President Nixon is
handling Vietnam.
3) Overall approval of the way President Nixon is
dealing with economic conditions.
4) Trial heat question including a leaner question.
5) A question on voter commitment - has the respondent
definitely made up his mind as to Presidential choice or might
he change his mind during the campaign?
6) Who the respondent thinks will win the election
regardless of his personal choice.
7) Overall reaction to the Nixon campaign.
8) Overall reaction to the McGovern campaign.
9) An open question asking for the respondents'
cost
testimony as to outstanding Presidential activities
sides).
1000 (on both $2000
-10-11.000
Cost: The total cost for each weekly survey will be $9,700
higher?
Confidentiality: The fact that these weekly national surveys are
being conducted and the survey results will be held in strict
confidence, results will be reported and delivered to only those
persons authorized by you.
PLAN FOR A WEEKLY NATIONAL TELEPHONE SURVEY
Objective: A regularly scheduled weekly national telephone survey
is to be conducted, using a questionnaire comprised in part of
basic trend questions and in part of questions that will change
from week to week depending on campaign activities and other
important events.
Sample: For each weekly survey 1,000 interviews will be completed
among a nationwide probability sample.
Schedule: Interviewing will be conducted Friday p.m., Saturday and
Sunday - every weekend from now until Election Day. The results of
each survey will be delivered as close to 12 noon as possible the
following Monday.
Following is the schedule of interviewing and delivery of results:
Interviewing
Delivery of Results
9/29 - 10/1
10/2
10/6 - 10/8
10/9
10/13 - 10/15
10/16
10/20 - 10/22
10/23
10/27 - 10/29
10/30
11/3 - 11/5
11/6
Data Processing and Analysis of Results: The results of each
survey will be shown as in previous national surveys - i.e. total
respondents and the same demographic sub-group analysis. In addition,
the data will be analyzed by strength of voter commitment (based
- 2 -
on the question as to whether the respondent has definitely made
up his mind with respect to Presidential choice or might change
his mind).
We will prepare, as in the past, an interpretative memorandum
on each survey. We will deliver to you complete computer output
and a table of reliability. These will be delivered to you by
messenger Monday afternoon, as soon as the computer processing is
completed.
Questionnaire Approval: The questionnaire should be approved in
final form by noon on Friday, so that interviewing can begin no
later than 5 p.m. on Friday. If changes are made after this time,
the changes cannot be included on all 1,000 interviews. For
example, a change made Saturday morning could be included in no
more than 700 interviews in all likelihood.
Questionnaire Length: The length of the questionnaire should be
such that the interview takes no more than 10 minutes to complete.
(This is about the average length of your previous surveys.)
This length questionnaire allows you to ask about 20 questions
(depending, of course, on their complexity) plus the usual back-
ground questions.
Questionnaire Content: The mix of standard questions for trend
purposes and questions on issues of the moment is obviously your
decision. However, we recommend the following basic questions to
be trended from survey to survey:
- 3 -
1) Overall approval of the way President Nixon is
handling his job.
2) Overall approval of the way President Nixon is
handling Vietnam.
3) Overall approval of the way President Nixon is
dealing with economic conditions.
4) Trial heat question including a leaner question.
5) A question on voter commitment - has the respondent
definitely made up his mind as to Presidential choice or might
he change his mind during the campaign?
6) Who the respondent thinks will win the election
regardless of his personal choice.
7) Overall reaction to the Nixon campaign.
8) Overall reaction to the McGovern campaign.
9) An open question asking for the respondents'
testimony as to outstanding Presidential activities (on both
sides).
Cost: The total cost for each weekly survey will be $9,700.
Confidentiality: The fact that these weekly national surveys are
being conducted and the survey results will be held in strict
confidence, results will be reported and delivered to only those
persons authorized by you.
September 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Materials
MacGregor and Malek met September 22 to review the
current camapign materials situation. Lewis Dale, who
has been assigned as the man responsible for
campaign materials, received specific instructions.
The first being a weekly report of the status of
materials distributed.
Malek attibutes the materials problems to three
factors. First, there is 2 to 3 times the demand
for materials in 1972 than there was in 1968. Both
the increased support for the President and the
quality of the materials is cited. Second, the
amount allocated in the national budget for materials
is $2,200 (1968 - $2,000). The 1972 budget has been
increased to $2,400. Unlike 1968, the states have
not had the freedom in allocating their budgets to
materials. More is being spent on field organization.
However, Malek has now directed certain states
(Pennsylvania, Ohio, and Indiana) to relocate some
of their budgets to materials.
The third reason for the materials problem ferthe most
serious. Over 80% of the scheduled materials have
been shipped to various requested headquarters within
the states. However, the State Chairmen, and other top
officials, do not realize they have arrived and do
not push for the distribution. In New York, for
example, the State CRP and GOP leadership claimed
they had not received materials. Lewis Dale and Peter
Dailey reviewed the shipping orders and receipts signed
by New York CRP officials. The result was that 80%
- 2 -
of all materials were in the state in the hands
of local CRP officials but the top officials
did not know this.
The solution will be that MacGregor will contact
each state chairman indicating the percentage
of materials in the state and that it is their
immediate responsibility to distribute them.
Last night Ed Cox stopped in my office to review
the Virginia Senate race. He asked me about the
campaign materials situation because he had been
receiving complaints. He asked for any description
of the situation that I had. I gave him a copy
of the Dale memorandum and an oral description
of the MacGregor- lek actions.
GS:car
ADMINISTRATIVELY CONFIDENTIAL
September 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
1972 Congressional Seats
Clark MacGregor chaired a meeting on September 22 of
Bill Timmons, Stan Anderson, and Harry Flemming to
review the target list of Congressional seats. Harry
Dent was out of town. I sat in on the meeting.
Harry Flemming had completed a field survey. His
impressions with sharp questioning by MacGregor and
Timmons were included in the attached memorandum,
which was drafted by Stan Anderson.
The memorandum recommends three levels of support for
84 candidates. The main unresolved question is finances.
Stans is balking at using Presidential campaign funds
and yet there does not seem to be a program to channel
available money to either these House races or key
Senate races. You may want to discuss this in the next
10 a.m. Political Meeting. MacGregor and Timmons
believe that the sooner money is sent to key races
the more efficiently it is spent.
GS/jb
THE WHITE HOUSE
WASHINGTON
SENSITIVE - EYES ONLY
September 25, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
WILLIAM E. TIMMONS
SUBJECT:
Target Congressional Candidates
As you requested, this memorandum sets forth three categories for 84 Con-
gressional races which deserve special attention and discusses the various
types of support which may be undertaken for each group. Stan Anderson and
Harry Flemming agree in these recommendations.
We have rated the target districts in three categories:
Category A - Maximum Support (30)
Category B - Moderate Support (15)
Category C - Little Support (39)
We also created three Divisions within each category:
Division I - Incumbent Republican (22)
Division II - Open Republicans* (21)
Division III - Net gain opportunity (41)
It was our feeling that incumbent Republicans facing stiff reelection chal-
lenges should receive maximum support if it appears they have any opportunity
to win. We also feel that priority consideration should be given to Republican
challengers in districts where the Republican incumbent is not seeking re-
election.
Tab A contains our recommendations for Category A - Maximum Support - races.
Tab B contains our recommendations for Category B - Moderate Support - races.
Tab C contains our recommendations for Category C -- Little Support - races.
* The Republican incumbent is not seeking reelection.
bcc: Gordon Strachen
- 2 -
We also recommend specific types of support for each Category:
Category A (7 incumbents, 6 Republicans open, 17 net gain opportunities)
This group represents the tightest House races where maximum
effort should be most helpful.
Finance - We recommend $5,000 for each candidate.
This would total $150,000.
Speakers - We recommend that a member of the First
Family or the Vice President visit each
district.
Endorsements - We recommend an endorsement letter
from the President and a still photo of
each candidate with the President.
Organization - We recommend a joint canvassing effort
with the Nixon organization for each can-
didate. We also recommend joint telephone
canvassing in those areas where telephone
banks are located and a combined ballot
security operation with the Nixon organi-
zation in each district. We also recom-
mend that we make available lists of Re-
publicans (where party registration is
known) and identified Nixon supporters
(at no cost) taken from our computer mail-
ing tapes (in key states) and make available
the list of contributors in each target dis-
trict derived from our finance mailings.
Campaign literature of each target candidate
should also be allowed in each Nixon storefront.
Advertising -- We recommend providing each candidate
with a uniform television and radio tape of
the President endorsing the need for a Re-
publican Congress. A tag line then could be
added to this tape by each candidate.
gory B (3 incumbents, 1 Republican open, 11 net gain opportunities)
This. group represents moderately difficult races for incum-
bents and GOP open seat candidates as well as challengers who
are "outside chances. "
Finance - We recommend $3,000 for each candidate. This
would total $45,000.
Speakers - We recommend scheduling at least one surrogate
into each district.
- 3 -
Endorsements - We recommend an endorsement letter
from the President and a still photo of
each candidate with the President.
Organization - We recommend a combined ballot security
operation and that we provide computer print-
outs as explained above. We also recommend
that we allow campaign materiel of each target
candidate to be placed in Nixon storefronts.
Advertising - We recommend providing a uniform radio
tape by the President for each candidate.
This tape would be general in nature and
each candidate would provide his own tag line.
Category C (12 incumbents, 12 Republicans open, 13 net gain opportunities)
This group represents districts that are apparent winners or
losers and extra effort will have only marginal effect on the
outcome.
Finances - None
Speakers - We recommend scheduling the surrogates if
they are available after meeting the re-
quirements of Category B.
Endorsements - We recommend an endorsement letter
from the President and a still photo of
each candidate with the President.
Organization - We recommend a combined ballot security
operation and allow the target candidates to
place their campaign literature in Nixon
storefronts.
Advertising -- None
RECOMMENDATIONS
We recommend strongly that a final decision on the above recommendations be
made as soon as possible. We feel that money distributed in early October
can be much more efficiently spent than money distributed in late October or
early November. It will also require two to three weeks to produce the TV
and radio tapes described above thus making the speedy approval of these recom-
mendations mandatory.
B T A A
CATEGORY A
Maximum Support
STATE
DISTRICT
CANDIDATE
Division I (Incumbents)
California
6th
Mailliard
Connecticut
2nd
Steele
Indiana
10th
Dennis
Iowa
1st
Schwengel
Michigan
2nd
Esch
Minnesota
6th
Zwach
Texas
13th
Price *
Division IL (Republicans Open)
Georgia
5th
Cook
Illinois
21st
Madigan
Massachusettes
5th
Cronin
Massachusettes
12th
Weeks
North Carolina
9th
Martin
Oklahoma
1st
Hewgley
Division III (Net Gains)
California
38th
Snider
Colorado
4th
Johnson
Connecticut
5th
Sarasin
*
EXCEPTION: Should not have Presidential Lapes and endorsements
should be tailored.
CATEGORY A
Maximum Support (Continued)
STATE
DISTRICT
CANDIDATE
Division III (Net Gains) Continued
Indiana
11th
Hudnutt
Illinois
10th
Young
Illinois
11th
Hoellen
Kentucky
6th
Jackson
Maine
2nd
Cohen
Maryland
4th
Hold
Minnesota
7th
Haaven
Missouri
6th
Sloan
New Jersey
13th
Maraziti
New York
26th
Gilman
New York
32nd
Koldin
North Carolina
4th
Hawke
South Dakota
2nd
Abdnor
Tennessee
6th
Beard
D B T A
CATEGORY B
Moderate Support
STATE
DISTRICT
CANDIDATE
Division I (Incumbents)
Indiana
2nd
Landgrebe
New York
23rd
Peyser
Wisconsin
3rd
Thomson
Division II (Republicans Open)
Wisconsin
8th
Froelich
Division III (Net Gains)
Connecticut
1st
Rittenband
Mississippi
2nd
Butler
Mississippi
4th
Cochran
New Jersey
3rd
Dowd
New York
24th
Vergari
South Carolina
1st
Limehouse
South Dakota
1st
Vickerman
Texas
5th
Steelman *
Washington
4th
Bledsoe
Wisconsin
3rd
Thompson
Wyoming
AL
Kidd
*
EXCEPTION: Should not have Presidential tapes and endorsements.
B T C A
CATEGORY C
Little Support
ST.TE
DISTRICT
CANDIDATE
isio
7
(Incumbents)
bar
2nd
Dickerson
L. if
43rd
Veysey
( )
1st
McKevitt
nd
8th
Zion
Iowa
4th
Kyl
Mary.
1st
Mills
New Y,,
36th
Smith
Ohio
8th
Powell
Tennessee
3rd
Baker
Tennessee
8th
Kuykendall
Utah
2nd
Lloyd
Dívision II (Republicans Open)
California
20th
Moorhead
California
39th
Hinshaw
Idaho
1st
Symms
Michigan
18th
Huber
Missouri
7th
Taylor
New Jersey
12th
Rinaldo
CATEGORY C
Little Support (Continued)
STATE
DISTRICT
CANDIDATE
Division II (Republicans Open) Continued
New York
31st
Mitchell
New York
33rd
Walsh
Ohio
4th
Guyer
Ohio
16th
Regula
Pennsylvania
9th
Shuster
Virginia
6th
Butler
Virginia
8th
Parris
Washington
1st
Pritchard
Divis on III (Net Gains)
1'201 1
4th
Conlan
ifc
a
36th
Ketchum
lifo a
42nd
Burgener
lorao
5th
Armstrong
orida
5th
Insco
orida
10th
Bafalis
linois
3rd
Hanrahan
Illinois
17th
O'Brien
CATEGORY C
Little Support (Continued)
STATE
DISTRICT
CANDIDATE
Division III (Net Gains) Continued
Lousiana
3rd
Treen
Massachusettes
4th
Linsky
/
Mississippi
5th
Lott
New York
3rd
Roncallo
Pennsylvania
20th
Hunt
September 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Malek's Field
Organization Report
Clark MacGregor forwarded Fred Malek's field
organization report today. Malek apologized
for the two week delay. To summarize Malek's
points:
1) All staffing and start-up problems
have been resolved;
2) The canvass control system under
Millican enables Malek to monitor the
headquartersby headquarter progress
of the key state canvass;
3) All state budgets have been set,
in spite of additional requests.
4) A separate, detailed report on campaign
materials has been submitted. The man respon-
sible is Lewis Dale, former patronage aide
to Tom Evans at the RNC;
5) Key states with organizational problems
(Texas, California, Pennsylvania and
New York) have received personal attention
and where appropriate, additional men to
implement the programs;
6) The animosity between 1701, the RNC, and
the regular GOP has been ameliorated. Even
the press is reporting Malak is respected
by the RNC.
7) Malek's assessment of the current
position indicates the campaign will fall
- 2 -
short of its goal of canvassing 75% of
the priority precincts. The problem states are
New York, in spite of Mitchell's assistance,
Pennsylvania, Texas, Missouri, West Virginia,
Washington, and Oregon.
GS:car
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 22, 1972
MEMORANDUM FOR:
CLARK MACGREGOR.
FROM:
FRED MALEK 7m
SUBJECT:
Progress Report on Political Division Operations
The purpose of this memorandum is to review the progress over the last six
weeks in the field organization and to assess at this point how the campaign
generally is shaping up and what we can expect over the next sixty days.
Generally, we've taken the following actions in the six weeks since the last
written report.
1.
Completed our 1701 re-staffing and staff break-in efforts.
2.
Ironed out state campaign start-up problems - such as state
budgets, state campaign and canvass materials allocations, etc.
3.
.Took steps to strengthen our ties with the Party organization
in each state and at the national level.
4.
Begun pushing state and county organizations to prepare for an
all out effort on our canvassing, registration and voter turn out,
which we formally kicked off September 16.
I will review the most important activities relating to the above actions
and then assess where we now stand in the campaigns in each state and what
we can realistically expect in the state campaigns over the next sixty days.
1701 FIELD DIVISION RE-STAFFING
Our 1701 staff went through its shake down in the month of August. As you
know, our regional directors were on board by the first of August as were the
major pieces of our support staff. In a couple of cases, we have had to make
some adjustments in responsibility and duties in our headquarters staff.
Rick Fore, formerly director of training, has now been given a
broadened mandate and is also responsible for programmatic elements
of the canvassing effort and distribution of canvassing materials
to the states.
- 2
Manyon Millican now is responsible only for control and accountability
of the states' canvassing activities. As you know, we have set up a
Master Control Room at 1730 to keep track of canvassing results in each
county in the United States. Manyon is overseeing this tracking effort.
Lewis Dale has been given two important tasks: (1) to oversee state
budget allocations and police state expenditures, and (2) to see that
distribution of campaign materials goes smoothly.
Our team is through the shake down period and is devoting its entire energies
toward operations.
LAYING AWAY STATE CAMPAIGN START UP PROBLEMS
As you know from your trips into the field, we have had several nagging start
up problems which have hindered the states' efforts to get the campaign in
gear. For the most part these are now behind us:
a.
State Budgets - All states now have approved monthly cash flow
budgets. The finance division is sending money according to the
cash flow schedules and this system is working satisfactorily.
See Tab A for our present position on state spending. Nine or
ten states have come back for supplements, but to now I have
held the line on additional spending.
b.
Campaign Materials - As you have observed on your trips, we have
also had materials problems in many states, as was described to
you this morning. However, the operating structure has now been
improved, backlog has been reduced to less than 20%, and the four
distribution warehouses are now filling campaign orders at a rapid
clip. Most of the complaints pertain to yesterday's problems,
and we are working with individual states to improve distribution
within the state.
C.
Campaign Canvassing Materials - There have been shortages and
mis-allocations of materials in several instances. Three weeks
ago I increased our budget for these materials by one-third so
that each state will have adequate allocations to cover at least
50% of their households. The complaints have subsided in the
last ten days.
d.
Efforts in individual states were strengthened as follows:
In Texas, we appointed Bill Clements as Co-Chairman and
Director of Operations for the state, to replace Fred
Agnich, who was simply not getting the job done. In turn,
Peter O'Donnell has been appointed by Clements to oversee
the canvassing effort. This is a good move since Peter is
one of the most knowledgeable canvassing pros in the business.
- 3 -
In California, Marvin Collins is now plugged directly into
the four regional chairmen. With Marvin properly positioned
and after our trip there to push canvassing and build harmony
among party leaders, I feel operations are moving much more
rapidly than they were.
New York has been dragging its feet and not implementing
our canvassing program. I met with Bixby and his top
lieutenants last week to attempt to remove the road blocks.
I am now satisfied that we will have a good canvass effort
in upstate. Perrotta, the New York City Chairman, is still
not on board, and I will continue to work on him. Unfortunately,
New York will require constant prodding and close supervision
on both of our parts if we are to keep them motivated.
Pennsylvania has also been slow off the mark. To a great
extent, their problems have stemmed from a lack of strong
leadership at the top. I have met with Specter on this and
I expect that he will spend much more time on the campaign.
We should see more rapid movement there.
REBUILDING TIES WITH THE PARTY
As you know, a great deal of resentment had built up over the last year between
the GOP and the 1701 organization due to a number of factors. We knew that
these resentments were building up before the convention; and because of
this, our convention strategy was to direct our efforts almost exclusively to
improving relations with Party and Nixon Chairmen.
I feel that the time we both have taken since the convention to meet with
Party leaders has virtually eliminated the resentment which flaired at the
convention.
Your travels in the various states and meetings with the GOP
and CRP officials has done a great deal to ameliorate the
problem.
As you know I have started a series of telephone calls to Party
officials to discuss their problems and to get to know them.
These are directed particularly at the hot spots. Discussions
with Andrews in Ohio, Jones in Pennsylvania, Davenport in Wash-
ington and many others have begun to calm the water.
In addition, I have directed the Regional Directors to pay particular
attention to Party officials as they travel throughout the states
and to call on them or phone them to let them know what we 're doing.
- 4 -
We're making a great effort to jointly operate the voter
identification, registration and turn out canvassing with the
RNC, and the State GOP organizations. For example, the RNC
took responsibility for some 20 of the 50 cities in our canvass
kick off. In essence the two field divisions have merged for
the purpose of getting the canvassing underway.
The carefully planned Tuesday, September 12th meeting of the
RNC and CRP Chairmen here in Washington to explain the national
campaign to the party apparatus bore real fruit. It was favorably
reported in the press, and all feed back indicates that it laid
away any resentments lingering after the convention.
Finally, I have been having regular contact with Dole and Evans
on topics of mutual interest. The regular Friday lunch with Evans
has turned around his formerly unfavorable tone.
In short, we are dealing with a problem which is a natural one and will
never go away completely. However, the excess heat is now out of this
situation and I expect the problem will be under control through the election.
GETTING STATE CANVASSING EFFORTS UNDERWAY
Since the convention, the major thrust of the Political Division has been to
get the states organized and underway on their canvassing effort. This en-
tailed efforts in the following areas:
We have held workshops in the states to explain the details of
the canvassing program and how specifically to organize the
canvass in each storefront across the country. Tab B indicates
progress in holding these workshops to date.
We have pushed for development of state and county organizations
and for headquarters openings. Our regional directors have spent
almost their entire time working with the states to get them
structured and operating for the canvassing.
The regional directors in the key states have been spending
considerable time getting the telephone centers organized and
operating. I have recently had a report on the progress of these
efforts and am most satisfied that the telephone banks are opened
and getting underway as planned. These banks will make a major
contribution to our efforts to contact the voters. Tab C gives
a summary of these activities for each state.
- 5 -
We have established the canvassing control and accountability
system that you reviewed yesterday. We are asking each store-
front headquarters to keep strict account of each door to door
canvassing kit. Each canvasser's results will be posted on con-
trol panels at the storefront headquarters and summary panels
permit storefronts to report progress to the county and state
organizations. In addition, we have contracted for an 800 in-
watts number SO that on each Monday, each Nixon storefront in
every state reports to our National Control Center the results
of their canvassing for the campaign through the preceeding
Saturday. This helps to spot weak areas and get fieldmen
involved to straighten out the problems, and it also allows us
to set up competition between headquarters, states, and regional
directors for canvassing performance.
We kicked off our national canvass program on Saturday, September
16. This took the energies of the entire Political Division for
the two preceeding weeks. The highly successful results which
have been reported to you in previous memos made the exercise
well worth the effort.
AN ASSESSMENT OF OUR PRESENT POSITION
As we knew from the beginning, our door to door canvassing project is a
highly ambitious one. Because we started several months behind in getting
the proper organization in place, funded, and instructed in canvass techniques,
we have always been in the position of playing catch-up ball. In retrospect
our goals are even more ambitious than we realized at the time. We're find-
ing that canvassing is an activity that everyone gives great lip service to
but is generally not well done. In addition, the present lead in the polls
has eroded the sense of urgency of many of our state leaders.
Because of the lateness of our start as well as the complacence we all noted,
we will fall short of our goal to canvass 75% of our priority precincts in
many of our states. Right now I expect that we will have strong canvassing
efforts in the New England states and the key states of Connecticut, Michigan,
Illinois, California, Maryland and Ohio. New Jersey is behind, but coming
on fast and we will have a good effort there. The farm and mountain states
will be spotty. Iowa, Nebraska and Minnesota will do a good job. Some of
the other states - Kansas, Montana and Idaho will fall well behind our initial
expectations. There will be only token canvassing in some of the southern
and border states.
I am particularly concerned about the campaigns in New York, Pennsylvania,
Texas, Missouri, West Virginia, Washington and Oregon. I visited New York
and Pennsylvania last week and will be in Texas, Washington, Oregon and
California next week. The New York City organization is really weak and is
- 6 -
simply not pushing the canvassing/telephone effort. They will not perform
above 30% of standard as things now stand. Pennsylvania is also behind due
to poor direction but is more correctable than New York. The problem in
Texas is a late start coupled with some friction among the leadership. At
present their canvass/telephone effort is in trouble, but I am hopeful that
we can still turn it around.
At this point there are only two ways to bolster these problem states. The
first is to exert maximum pressure from here on the state leadership to get
their job done: I have already begun to do this and you may well begin
receiving complaints. The other avenue is to divert resources from our
national staff into the problem states. Accordingly, the following steps are
now being taken:
I have assigned experienced fieldmen permanently to several
of the key states which are having difficulty in getting their
organizations firmed up. Two men will be helping Gordon Gooch
in New York; another two will be working exclusively in Penn-
sylvania. Also, I have assigned one fieldman to work with
Marvin Collins in California and two full time men to go to
Texas and work with Tom Reed and Peter O'Donnell. These men
will work with state, county and storefront organization leaders
to speed the canvassing efforts. All are good technicians who
passed the canvass kick off test in the field. They will spend
full time on the canvassing/telephone efforts and will be
responsible to move these programs at the local levels.
In two secondary battleground states - Missouri and West Virginia -
I have assigned Tom Crouch, one of the national fieldmen, respon-
sibility for getting their canvassing activities underway. He in
no way replaces Peter Sawers; but I felt that an extra push was
needed by a man with Tom's expertise, as we have had real problems
in these states. I have been quite impressed with Tom; his work
in setting up Mrs. Nixon's canvassing kick off visit to Queens
was particularly impressive and he will provide Sawers with strong
day to day support.
Additional recommendations for Washington and Oregon will follow
my visits this week.
Additional fieldmen from the voter bloc groups will be moved into the lagging
states during October, as necessary.
In summary, I am more than pleased with the progress we have made since July
in getting the campaign off the ground. Actually we've had fewer problems
than we might have expected. While we may not reach our canvassing goals
in all states, we nevertheless will have strong efforts in most states.
Furthermore, I expect to be spending more and more of 1701's resources in
those key states where we are having problems. While this takes resources
and management time away from some of the sure states, I feel it is worth-
while.
- 7 -
Despite these efforts, we will never reach our standard in states like
New York, Pennsylvania and Texas. Rather our goals in these states will be
to raise their performance from the present 30% of standard to a 60% level
as compared with other key states.
Finally, in spite of the above assessment, I'm sure that our efforts in the
states will be the best ever mounted in a national campaign and that they
will far surpass McGovern's vaunted ability in campaign organization.
Financo Commne to Re-elect ino President
9/12/72
Receipts and Expenditures to Budget
CUMULATIVE
Malek
Transfers 4
Contribution
Transfers
Major Clits
Receipts
Total State
DEET Ree to
State Budget
stre Kee to
STATE
Expenditures
Cusa St/Budget
Diff Exp to
Percent of Quota
M/CLESS -9/1
Ste
2/2-9/8
9/2-2/8
Through.9/1
Budget
through 9/30
Budger 9/30
through 9/1
through
Budget 9/1
Reined
Mahama
32,715
5.172
5.581
46,122
(6.4%5
70.217
43,752
9.932
23.105
13,373
16.4.20
Alaska
11.316
12.330
2576
34,762
31010
2.17:
27.112
13397
11,252
betal
3.6
Arizona
27,066
5.730
11,524
96.372
53,400
7022
34.992
(1131)
8,247
23.180
13.933
276
Arkansas
29.341
2.312
8.576
46227
62.822
2,775
112,428
(1419)
5.632
21,491
15.853
20.0
California
6537113
117009
11.076
1,662,233
2.771.047
1,115,814
1971117
308.554
1263.237
1.425.415
142,177
36.1
Colorado
43,569
2.515
<20,00)
11,576
43.655
76.775
33.120
17,521
5,974
19,003
27820
11,287
512
Connecticut
73,283
3,750
2576
22.101
122450
19,941
116,300
25.691
66.317
77,300
59:3
32.3
Delaware
17,124
22933
9576
13333
42,325
63087
21.352
(32783)
21000Q
12000
30.0
District of Columbia
23,044
22.270
3,516
51,710
45393
(6317)
23,763
(22347)
27,397
1.88%
(17,509)
916
Florida
73,362
53,234
11.576
138.72
143,400
5,773
85.023
(53,1447
22.684
41.246
29562
129
Georgia
34.26%
550
:
11576
4:120
92.600
46410
36.912
10,720
6.499
31,080
24586
22L
Hawail
31333
33.620
(10,002)
3,576
74034
63650
(12,384)
42,942
(31094)
16,349
32,200
13.911
648
Idiho
14,838
1325
3.576
24737
8,480
13741
24.429
250
5000
15,246
10,246
9.6
Illinois
176925
53,234
12527
249776
$31,200
581424
552.222
302496
245.320
30,590
123 705
32.1
Indiana
II,875
8,735
11121
97,341
1511.50
54,703
114,630
19.789
64,203
5,729.
29,585
7.6
Iowa
25,636
8,453
11,319
45658
83205
42,549
53,730
2072
17,777
21,670
10,893
94
Kansas
35.427
1.317
8,775
45302
78.557
43,255
57.577
12.275
12.372
24221
17903
27
Kentucky
55.636
1.110
9.576
65,372
131,275
65,203
77.102
11.723
39.200
21014
83
Louisiana
29,36°
4.512
25%
42407
60:000
17,593
38.683
(3,724.)
13,220
21,799
8.579
32.3
Maine
32,308
3215
8576
48.021
3,922
31,536
(0.563)
19012
19305
729
20.8
Maryland
104636
4206
C.
3.00
US.DT
219402
101.302
159,800
41,702
81,252
119530
35.248
604
Massachusetts
71,488
25,030
<43,955>
9.572
71161
41.202
(30,161)
22,677
(48,474)
12,495
10,499
(8416)
277
Michigan
196,221
12,646
11.22
210196
424625
214,429
273,895
63,699
72,170
173,320
101,150
139
Minnesota
41.375
1,782
11.10
54067
13,781
78,345
24,231
27,469
46430
17.961
353
Mississippi
25564
1.363
5.5%
35513
48640
13,127
28,802
671117
7,694
15,228
7534
10.2
Missouri
59,923
37717
11.131
102891
132047
21,176
90.876
(18,215)
59,504
65,527
6.683
27.3
Meatana
15.147
575
3.5%
24,770
78.509
4,239
16,505
(7,765)
4.373
7.420
3347
44
Nebraska
44.253
--
11526
35,544
63,522
7,938
38,733
(16,711)
8,887
21.655
12778
20.7
Nevada
36,750
2,700
13,026
52.566
52.465
10,519
77.482
<19,684>
33,10%
25,50
1596)
25.6
New Hampshire
16.553
70
25,
25,214
22.300
<2914>
12265
(12.949)
4,353
4,422
107
12.4
New Jersey
103.679
227
11.581
115487
435,00
319,513
255,677
142.190
61,931
121116
59185
15.5
New Mexico
32.477
5.342
S.531
46,352
49,962
3,618
11334
(14,916)
12,340
19.422
7062
18.3
New York
370.679
1,444
11.511
333724
1,810,854
1427130
1036,616
652.892
230 000 1111
441,156
211,156
60.8
North Carolina
95,327
455
8.592
104381
138,850
34,469
93.652
(5.729)
72,752
69.032
<3674>
11.3
North Dokota
D,553
1652
$,571
27729
30.454
45
12.062
<11727
7.718
8536
818
151
Ohio
117,522
2572
13.747
268.901
707,150
433,284
463.332
193.981
140,468
292,812
153344
176
Oklahoma
33,000
17152
3.521
57339
97.216
37.877
64,024
4.585
30.126
39.274
9.170
521
Oregon
76122
2.336
14531
91.105
133,010
41905
73,156
(17,949)
91.275
26,602
433
Pennsylvania
313,646
38,702
45,200
11.133
403,411
711.00
352.559
491 019
32,527
372,269
305,297
(72172)
21
Puerio Rico
4.631
1
-
4631
Loro
3,631
550
(401)
--
702
200
70
Rhode Island
30.564
855
C.
8521
40.410
27,035
13,375)
18.041
(22369)
5933
11994
6061
14.7
South Corolina
27577
11,278
<26,000>
200
14.006
83,300
31214
13.100
19,044
24492
47.962
18470
56.4
South Dakota
15409
1.955
0.931
25945
42,959
17014
30.586
4,641
7.426
20.976
13550
08
Tennessee
46,037
2040
S.581
83,672
113,152
32,472
74,910
(8.758)
45,623
51365
5632
78.0
Texas
103376
4,432
11,143
119,479
506.500
352121
274,454
154,975
89.740
136684
46744
55.6
Utah
23,497
7.130
7612
45,446
54,429
9,253
35,522
(9854)
24,004
22.763
(1301)
195
Verment
9.923
2222
2531
14.731
23,771
13.643
16,836
2,105
2,102
9,326
6.239
9.6
Virginia
41.347
2.336
8,531
58.814
114.020
55186
67.025
8,211
02.952
35.550
12598
260
Virgin Islands
-
-
-
-
50.5
Washington
61,095
14,355
14,66
89536
119.940
30.40%
78.025
<11.511
27,147
47.720
22573
13.6
West Virginia
129:6
235
25%
21747
54,710
32.953
31,697
9950
1.517
14521
13,054
63
Wisconsin
55,741
7,494
11327
76,564
194,000
67,436
112.502
35.936
59,425
88,950
29525
426
Wyoming
13469
1,005
2586
22060
29783
7723
19:693
(2367)
LOSE
12.673
11,581
5.5
TAB
Unassigned
Foreign
Miscellaneous
02%
sanset
ted figure
service or
The frone
©Siole
amogers %
Whichington
@
Tirchase
state which
Repeared
9/2-9/8,
TOTAL
4761.872
647.790
<54.955
492,659
5849365
11,725,165
5875802
7587153
1737788
3531.009
4152729
1121720
TAB B
WORKSHOP SESSIONS
(Completed and Planned)
State
Number
Alabama
1
Alaska
1
Arizona
1
Arkansas
1
California
4
Colorado
1
Connecticut
1
Delaware
1
Florida
1
Georgia
1
Hawaii
1
Idaho
1
Illinois
1
Indiana
3
Iowa
1
Kansas
1
Kentucky
1
Louisiana
1
Maine
1
Maryland
1
Massachusetts
1
Michigan
1
Minnesota
1
Mississippi
1
Missouri
1
Montana
1
Nebraska
1
Nevada
1
New Hampshire
2
New Jersey
1
New Mexico
1
New York
1
North Carolina
Planned
North Dakota
Planned
Ohio
1
Oklahoma
1
Oregon
1
Pennsylvania
1
Rhode Island
1
South Carolina
1
WORKSHOPS, con't.
State
Number
South Dakota
1
Tennessee
1
Texas
2
Utah
1
Vermont
1
Virginia
1
Washington
1
West Virginia
Planned
Wisconsin
1
Wyoming
1
TELEPHONE CAMPAIEN PROGRESS CHARI
NO. OF
COMPUTER LISTS
PROJECTED
BUDGETED
PHONE CENTER
CENTERS
RECEIVE FOR
DATE FOR
# OF
DATE
NO. OF
CHAIRMEN
LOCATED
HOW MANY
START OF
ORIEN-
WHO
CENTERS
RECRUITED
TO DATE
CENTERS?
OPERATIONS
TATION
ATTENDED?
OVERALL
STATUS
STATE
MEETINGS
(Week of...)
California
4.6
9/4
7/22
NB RS
46
46
46
2
CH
GOOD
NB
Connecticut
6
6
6
9/4
8/30
6
/
CH
NEED LISTS
Demistate
18
17
18
18
9/11
I
/
ILLINOIS
8
8/14
NB
Suburban
17
17
17
17
9/1
14
NEED LISTS
NB
Maryland
4
4
4
4
9/4
8/5
Good need
NB
/
list for Anne
CH
Ammidal
Different program
Michigan
19
16
18
19
9/11
I
from other states
New Jersey
22
16
17
18
9/11
8/26
NB RS
Late start but
/
CH
good progress
Upstate
22
22
21
20
9/11
8/28-
NB
OF Phone Co.
New York
9/11
MYC
I
3
8/29
NB
CH
dolays, deferred
start u.s.
1
/
/
CH
RS
21
21
21
9/4
8/12
NB
COOD--- need
Chio
20
2
lists
Pennsylvania
33
8/12
NB
RS
33
9/11
Need phone
28
33
CH
center leaders
/
Texas
49
29
35
26
9/11- 9/18
8/19
NB
OK delayed
2
CH
start 29
TAB C
ADMINISTRATIVELY CONFIDENTIAL
September 25, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Bill Safire Appearance
on "NBC Reports"
Bill Safire will appear on "NBC Reports" tomorrow night
at 10 p.m. as part of a panel consisting of Frank Mankiewicz,
Bob Healy, of the Boston Globe, and Richard Reeves, of
New York Magazine. The subject for discussion is the Media
in the Campaign. According to Safire, Mankiewicz complained
that the media was biased against McGovern. Safire said the
media is trying but hasn't focused on the real differences
between the President and McGovern.
Safire believes the other one-half hour tape will be very
exciting - the subject is the Media Handling of the Eagleton
Affair. Mankiewicz was complaining about the re-run of the
subject, but Safire believes it will be run anyhow.
Colson approved Safire's appearance through Al Snyder.
Colson had not really focused on the request.
Ziegler believes the appearance will be "OK", though he was
not aware of the request or decision.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 23, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Polling Matters
Bob Teeter reports that ORC will not deliver the
Campaign Survey - Wave III National vendor's report
today as scheduled. That will not be available until
late Monday, September 25. However, the results will
be "off the computer" late today or early tomorrow
morning. Bob Teeter will give me the results over
the telephone, which could be recorded on the question-
naire attached at Tab A. Clark MacGregor has asked
Teeter to call him with the Watergate questions'
results. Teeter did not disclose the presence of the
Watergate questions on the poll. MacGregor specifically
asked about them. The results on Watergate will only
be given to MacGregor and you.
The ORC Iowa poll results should be available tomorrow
around 12 noon, according to Tom Benham. A receiving
memorandum for the results is attached at Tab B. ORC
is ready to issue a press release from Princeton and
Washington late Sunday.
A check with Bob tester and Chuck Colson (Dick Howard)
indicates that there is only polling information available
for Rhode Island (DMI - Sep 6-11, 52-21-21). There is
no information available for Massachusetts. Teeter talked
directly to Becker, who does the Globe poll and who
received money last spring to provide 1701 with advance
information. The Massachusetts youth poll reported in
today's News Summary is only among youth. Senator Brooke
has not yet conducted any polls according to Teeter who
normally does Brooke's polling. In West Virginia there
is no available polling information according to Bob
Teeter. Dent is checking Arch Moore personally.
- 2 -
The Teeter Telephone Polling in the series of statewide
polls begins Monday, September 25 pursuant to MacGregor's
decision on the September 21 memorandum attached at Tab C.
The questionnaire has been modified slightly to include
Vietnam, the economy, the POW issue, and the grain deal.
Without disclosing the IOWA poll with Teeter, I discussed
the questions on the New York telephone poll. He urges
an awareness question first, to be followed by the ques-
tion of the charge of improper dealing. These state-by-
state telephone polls can use modified questionnaires to
test particular issues in the various states. Each state
poll takes approximately two days with results on the third.
Yesterday I called Colson at 4:30-5:00 p.m. with the
information I had on the Gallup release for Monday. He
had received the Harris data at approximately 2:00 p.m.,
but did not give me the results. Today I mentioned to
Colson that information should flow both ways. HIs
response was "I was given the Harris information in the
strictest confidence and since I told Bob I'll have to
discuss with Haldeman your complaint".
After 5 attempts to reach John Davies, I talked to him
this morning. From the tone of his voice I think he
received the message that calls go both ways loud and
clear. We will know this week when the results from the
Gallup survey on September 23 and 24 are tabulated.
GS/jb
69071
IDENT ICEDION
090572
NUMBER
:
NATIONAL
TIME INTERVIEW STARTED:
OPINION SURVEY
Hello, I'm
rking on a survey being made for Opinion Research
Corporation
Jersey,
We TTC making a study of problems and
political figures in the CO entry today and would like to have your opinions.
1. Are you registered to vote in the
1 YES
IF "YES," CONTINUE WITH
Presidential election in 1972?
2 NO
INTERVIEW BEGINNING WITH Q.2
IF "NO" ON 0.1, ASK:
la. Do you intend to register so you
1 YES
IF "YES," CONTINUE WITH
will be able to vote in the 1972
2 NO
INTERVIEW
Presidential election?
IF "NO," TERMINATE INTERVIEW
2. What do you think are the most important problems facing the United States
as a nation at this time? (INTERVIEWER: PUT EACH
PROBLEM ON A SEPARATE LINE.)
(PROBE: Any others?)
Q.3
Single
Most
Important
1
2
3
4
5
60
3. Which one of these do you think is the single most
important problem facing the United States?
(CIRCLE ABOVED
--2
4. I'd like to hand you a group of cards. On each card is a problem or issue
facing our country. I'd like you to hand me the card that will be most
important to you in deciding how to vote for President this fall. Then hand
me the card with the problem that will be second most important to you, and
continue handing ne the cards in order of their importance until you have
handed me all of the cards.
(HAND ISSUE CADS TO BE SURE TO THOROUGHLY SHUFFLE THE CARDS
BEFORE GIVING TIEM TO RESPONDENT.)
(LIST PROBLEMS IN THE ORDER THEY ARE HANDED BACK TO YOU -- 1, 2, 3, 4, etc.)
Vietnam
Crime
Inflation
Drugs
Unemployment
Racial Problems
Taxes
Health Care
National Defense
Bussing
TAKE BACK ISSUE CARDS.
5. Do you approve cr disapprove of the way
1 APPROVE
Richard Nixon is handling his job as
2 DISAPPROVE
President?
3 DON'T KNOW
5a. Why do you say that? (PROBE)
6. Do you approve or disapprove of the way
1 APPROVE
President Nixon is handling the Vietnam
2 DISAPPROVE
situation?
3 DON'T KNOW
7. Do you approve or disapprove of the way
1 APPROVE
President Nixon is dealing with the
2 DISAPPROVE
economic conditions in this country?
3 DON'T KNOW
8. Do you approve or disapprove of the way
1 APPROVE
Spiro Agnew is handling his job as
2 DISAPPROVE
Vice President?
3 DON'T KNOW
--3
9. What is the first thing that comes to your mind when you think about
George McCovern?
9a. Do you consider this good or bad?
1 GOOD
2 BAD
9b. Is there anything else?
9c. Do you consider this good or bad?
1 GOOD
2 BAD
HAND RESPONDENT CARD "A."
10. Which of the statements on this card best describes how you feel about the
information the Federal government in general gives the public?
1 ALWAYS FRANK AND TRUTHFUL WITH THE PUBLIC
2 TRIES TO MAKE THINGS SEEM MORE FAVORABLE THAN THEY REALLY ARE
3 HOLDS BACK OR SLANTS INFORMATION THAT WOULD OTHERWISE LOOK BAD
4 NO OPINION
11. Which of the statements on this card best describes how you feel about the
information President Nixon gives the public?
1 ALWAYS FRANK AND TRUTHFUL WITH THE PUBLIC
2 TRIES TO MAKE THINGS SEEM MORE FAVORABLE THAN THEY REALLY ARE
3 HOLDS BACK OR SLANTS INFORMATION THAT WOULD OTHERWISE LOOK BAD
4 NO OPINION
12. Which of the statements on this card best describes how you feel about the
information Senator McGovern gives the public?
1 ALWAYS FRANK AND TRUTHFUL WITH THE PUBLIC
2 TRIES TO MAKE THINGS SEEM MORE FAVORABLE THAN THEY REALLY ARE
3 HOLDS BACK OR SLANTS INFORMATION THAT WOULD OTHERWISE LOOK BAD
4 NO OPINION
TAKE BACK CARD "A."
4
INTERVIEWER: ROTATE THE ORDER IN WHICH YOU ASK QUESTIONS 13 AND 14.
HAND RESPONDENT CARD "B."
13. Now, I'd like to read through the list of problems and issues again and, as
I mention each one, I'd like you to rate President Nixon on how well he's
handling each one. (INTERVIEWER: NOTE WHAT CARD FORM YOU HAVE AND START
INTERVIEW ACCORDINGLY, AS INDICATED BELOW. ASK ABOUT ALL ISSUES REGARDLESS
OF WHERE YOU START.)
Extremely Very Fairly Not Very Not At
Don't
Well
Well
Well
Well
All Well
Know
If card is
a. Vietnam
5
4
3
2
1
6
Form 1,
b. Inflation
S
4
3
2
1
6
start here
C. Unemployment
5
4
3
2
1
6
If card is
d. Taxes
5
4
3
2
1
6
Form 2,
e. National Defense
5
4
3
2
1
6
start here
f. Crime
5
4
3
2
1
6
g. Drugs
S
4
3
2
1
6
If card is
h.
Racial Problems
5
4
3
2
1
6
Form 3,
i. Health Care
5
4
3
2
1
6
start here
j. Bussing
5
4
3
2
1
6
14. Now, I'd like to go through the list once more and have you rate George
McGovern on his ability to handle each problem. (INTERVIEWER: NOTE WHAT
CARD FORM YOU HAVE AND START INTERVIEW ACCORDINGLY, AS INDICATED BELOW.
ASK ABOUT ALL ISSUES REGARDLESS OF WHERE YOU START.)
Extremely Very Fairly Not Very Not At
Don't
Well
Well
Well
Well
All Well
Know
If card is
a.
Vietnam
5
4
3
2
1
6
Form 1,
b. Inflation
5
4
3
2
1
6
start here
C. Unemployment
5
4
3
2
1
6
If card is
d.
Taxes
5
4
3
2
1
6
Form 2,
e. National Defense
5
4
3
2
1
6
start here
f. Crime
5
4
3
2
1
6
g. Drugs
5
4
3
2
1
6
If card is
h.
Racial Problems
5
4
3
2
1
6
Form 3,
i. Health Care
5
4
3
2
1
6
start here
j. Bussing
S
4
3
2
1
6
TAKE BACK CARD "B."
--5B
15(B) Considering the whole economic situation,
1 UNEMPLOYMENT
which one of these concerns you most --
2 INFLATION
unemployment, inflation, or taxes?
3 TAXES
4 DON'T KNOW
16. Generally speaking, do you believe
1 YES
the steps taken by President Nixon
2 NO
have satisfactorily slowed inflation?
3 DON'T KNOW
17. Do you believe inflation of food
1 YES
prices has been slowed at all?
2 NO
3 DON'T KNOW
IF "NO" ON Q.17, ASK:
17a. Would you support or oppose a
1 SUPPORT
total freeze on food prices
2 OPPOSE
similar to Phase I?
3 DON'T KNOW
IF "SUPPORT" ON Q.17a, ASK:
17b. Would you support such a
1 YES
freeze even though it might
2 NO
result in limiting the supply
3 DON'T KNOW
of some foods?
HAND RESPONDENT CARD "C."
18. When you think about inflation, which of the items on this card concerns you
the most? (INTERVIEWER: ONLY ONE ANSWER IS WANTED. IF RESPONDENT MENTIONS
MORE THAN ONE, ASK FOR THE ONE OF MOST CONCERN.)
1 FOOD PRICES
2 PRICE OF CLOTHING
3 COST OF MEDICAL/DENTAL CARE
4 COST OF HOUSING
5 TAXES
6 COST OF HOUSEHOLD GOODS, SUCH AS FURNITURE AND APPLIANCES
7 COST OF TRANSPORTATION
S DON'T KNOW
C
TAKE BACK CARD "C."
--6
HAND RESPONDENT CARD "0."
19. Some people say that giving certain tax breaks to business will create more
jobs. Others say that business now receives too many tax breaks. On this
scale card, i would represent those people who say that giving certain tax
breaks to business will create more jobs; and 7 would represent those who
say that business now receives too many tax breaks.
(INTERVIEWER: ASK 19a FIRST OF EVERYBODY. ROTATE THE ORDER IN WHICH YOU
ASK 19b AND 19c. ENTER IN THE SCALE MJ-IBER GIVEN YOU BY RESPONDENT IN THE
SPACE INDICATED.)
19a. Where would you place yourself on this scale?
19b. Where would you place President Nixon on this scale?
19c. Where would you place George McGovern on this scale?
TAKE BACK CARD "D."
20. Generally, do you think that the tax
1 FAIR
structure in our country is fair or
2 NOT FAIR
not fair to the average person?
3 DON'T KNOW
IF "NOT FAIR" ON Q.20, ASK:
20a. Why?
20b. Do you think national, state,
1 NATIONAL
or local taxes are least fair?
2 STATE
3 LOCAL
4 DON'T KNOW
20c. Do you think that the whole system
1 WHOLE SYSTEM NEEDS TO BE CHANGED
of taxes needs to be changed, or
2 EXISTING LOOP HOLES BE CLOSED
that existing loop holes be closed?
3 DON'T KNOW
20d. What existing loop holes in the Federal tax structure concern you most?
--7
21. Do you think Memard Mixch or George
1 RICHARD NINON
M.I
2 CEORGE MCGOVERN
four years to redorm our national the
3 DON'T 12:00
structure?
22. Are you in f c or of retaining local
1 RETAINING LOCAL PROPERTY TAXES
pro. crty taxes 33 the ..E
2 REPLACING THE LOCAL PROPERTY
financing TT
TAXES WITH VALUE ADDED TAX
replacing the local property C....S with a
3 DON'T KNOW
value added tax, which is 3 type of national
sales tax, as the primary means of financing
education?
HAND RESPONDENT CARD "E."
23. There has been some discussion lately of annesty, that is, forgiveness, for
those who have left the country or gone to prison to avoid the draft during
the Vietnam.War. Which of the courses of action on this card would you most
like to see the government take?
1 GRANT UNCONDITIONAL AMERITY NOW
2 GRANT UNCONDITIONAL ANNESTY AFTER THE WAR IS OVER AND OUR
PRISONERS OF WAR HAVE BEEN RETURNED
3 GRANT A'T.ESTY AFTER THE MAR IS OVER, BUT REQUIRE AN
APPROPRIATE PINALTY
4 NOT GRANT ANDESTY AT ALL
5 DON'T KNOW
23a. Do you think this policy should apply
1 POLICY SHOULD APPLY TO BOTH
both to those who have avoided the draft
2 SHOULD BE TREATED DIFFERENTLY
:
and to those who were in the service but
3 DON'T KNOW
deserted, or that they should be treated
differently?
23b. (REFER TO CARD "E.") Which of these
positions do you think Richard Nixon favors?
(Record number of response)
23c. (BEFER TO CARD "E.") Which of these
positions do you think Coorge McCovern favors?
(Record number of response)
TAKE BACK CARD "E."
S
24. Now T'd like to have VOI do so time different. There are many ways you
can july i politioni candidate. : be good or bad, interesting or
uninteresting, 1¥ and or conservative, and many other things.
(INTIPUTION: I Fi M AND LET RESPONDENT FOLLOW ALONG AS
YOU REW QUESTION.)
In this particular instance, 32 will be judging two candidates on a
liberal-conservative scale rating. There are three spaces on each side of
the box which is exactly in the middle. If you feel the candidate is very
liberal or extremely liberal, choose one of the spaces toward the word
liberal, and mark the space with an: X. If you feel the candidate is
neither conservative or liberal, mark the middle box
X
.
Use the
conservative spaces in the same way.
Now, let's start with yourself as the example. Rate yourself on this
scale. Then rate Richard Nixon and George McGovern.
(INTERVIEWER: HAND QUESTIONNAIRE AND PENCIL TO RESPONDENT.)
YOURSELF
24a. Liberal
:
:
/
:
:
Conservative
RICHARD NIXON
24b. Liberal
:
:
/
:
:
Conservative
GEORGE McGOVERN
24c. Liberal
:
:
/
/
:
:
Conservative
--9
HAND RESPONDENT THE "CONFIDENTIAL" ENVELOPE WITH TWO PALLOTS IN IT.
MAKE SURE THE IDENTIFICATION NUMBER ON THE ENVELOPE MATCHES THE IDENTIFICATION
NUMBER ON THE FRONT OF THE RESPONDENT'S QUESTIONNAIRE.
25. Now I'm going to hand you two sample Presidential election ballots. I
would like you to mark each one of the ballots just as you would if the
election were being held today.
INTERVIEWER: AFTER RESPONDENT HAS MARKED SECRET BALLOTS, HAND RESPONDENT
SPECIAL BALLOT C AND SAY:
Here is another ballot on which you can indicate how strongly you feel about
the candidate you voted for on the sample ballot. Please mark the position
on it that best describes your feelings.
Please put them in the envelope, seal it, and return it to me.
MAKE SURE RESPONDENT PUTS ALL MARKED BALLOTS (SECRET BALLOTS AND SPECIAL
BALLOT C) IN ENVELOPE AND RETURNS IT TO YOU.
26. Generally speaking, would you say that
1 CARE VERY MUCH
you personally care very much who wins
2 CARE SOMEWHAT
the Presidential election this fall, care
3 DON'T CARE VERY MUCH
somewhat, don't care very much, or don't
4 DON'T CARE AT ALL
care at all who wins?
S DON'T KNOW
27. In the election this fall will you
1 DEFINITELY VOTE
definitely vote, probably vote, may or
2 PROBABLY VOTE
may not vote, probably not vote, or
3 MAY OR MAY NOT VOTE
definitely not vote?
4 PROBABLY NOT VOTE
5 DEFINITELY NOT VOTE
6 DON'T KNOW
28. Now regardless of who you are for personally,
1 RICHARD NIXON
who do you think will win the election for
2 GEORGE McGOVERN
President this fall?
3 DON'T KNOW
29. Do you agree or disagree with Senator
I AGREE
McGovern's decision to replace Senator
2 DISAGREE
Eagleton with Sargent Shriver on the
3 DON'T KNOW
Democratic ticket?
30. Will this incident make you more likely to
1 MORE LIKELY TO VOTE FOR McGOVERN
vote for McGovern, more likely to vote for
2 MORE LIKELY TO VOTE FOR NIXON
Nixon, or not make any difference to you in
3 NOT MAKE ANY DIFFERENCE
deciding how to vote?
4 DON'T KNOW
--10
31. Have you read or heard anything about
1 YES
someone breaking into the Democratic
2 NO
headquarters in the Watergate Building
3 DON'T KNOW
in Washington?
IF "YES" ON Q.31, ASK:
3la. From what you have read or heard, who do you think was responsible
for this? (INTERVIEWER: ASK AS AN OPEN-END QUESTION. DO NOT READ
RESPONSES. CIRCLE APPROPRIATE RESPONSE OR WRITE IN OTHER ANSWER.)
1 REPUBLICANS
2 PRESIDENT NIXON'S CAMPAIGN/THE COMMITTEE TO
RE-ELECT THE PRESIDENT
3 OTHER (Specify)
4 DON'T KNOW
32. Do you think that President Nixon himself
1 YES
knew anything about the incident
2 NO
before it occurred?
3 DON'T KNOW
33. Will this incident make you more likely to
1 MORE LIKELY TO VOTE FOR McGOVERN
vote for McGovern, more likely to vote for
2 MORE LIKELY TO VOTE FOR NIXON
Nixon, or not make any difference to you in
3 NOT MAKE ANY DIFFERENCE
deciding how to vote?
4 DON'T KNOW
34. Generally speaking, do you consider
1 REPUBLICAN
yourself a Republican, a Democrat, an
2 INDEPENDENT
Independent, or what?
3 DEMOCRAT
4 DON'T KNOW
HAND RESPONDENT CARD "F."
35. In the last general election in which you
1 STRAIGHT DEMOCRAT
voted, which answer on this card best
2 MOSTLY DEMOCRAT
describes how you voted for state and local
3 A FEW MORE DEMOCRATS THAN
offices such as Governor and Senator?
REPUBLICANS
4 ABOUT EQUALLY FOR BOTH
PARTIES
5 A FEW MORE REPUBLICANS
THAN DEMOCRATS
6 MOSTLY REPUBLICAN
7 STRAIGHT REPUBLICAN
8 NEVER VOTED
9 DON'T KNOW
TAKE BACK CARD "F."
--11
36. For whom did you vote for President
1 NIXON
in 1968?
2 HUMPHREY
3 WALLACE
4 DIDN'T VOTE
5 DON'T KNOW
Now a few questions for statistical purposes.
37. What is your occupation?
37a.
(IF RESPONDENT IS NOT HEAD OF HOUSEHOLD) : What is the occupation
of the head of this household?
HAND RESPONDENT CARD "G."
38. What is your age? (CIRCLE
01 17-20 YEARS
APPROPRIATE AGE GROUP.)
02 21-24 YEARS
03 25-29 YEARS
04 30-34 YEARS
05 35-39 YEARS
06 40-44 YEARS
07 45-49 YEARS
08 50-54 YEARS
09 55-59 YEARS
10 60-64 YEARS
11 65 AND OVER
12 REFUSED
TAKE BACK CARD "G."
39. What is the last grade of school
1 GRADE SCHOOL OR LESS (GRADES 1-8)
you completed?
2 SOME HIGH SCHOOL
3 GRADUATED HIGH SCHOOL
(GRADE 12)
4 VOCATIONAL/TECHNICAL SCHOOL
5 SOME COLLEGE
6 GRADUATED COLLEGE
7 POST GRADUATE WORK
8 REFUSED
--12
40. What is your religion?
1 ROMAN CATHOLIC
2 PROTESTANT
3 JEWISH
4 OTHER (SPECIFY)
IF "JEWISH" ON Q. 40, ASK:
40a. Are you Orthodox, Reform,
1 ORTHODOX
or Conservative?
2 REFORM
3 CONSERVATIVE
41. (BY OBSERVATION) RACE:
1 WHITE
2 NEGRO
3 ORIENTAL
4 SPANISH-AMERICAN
5 OTHER (SPECIFY)
42. What is your nationality?
10 AMERICAN/U.S.
WEST EUROPEAN
20 ITALIAN
30 IRISH
70 AUSTRIA
40 POLISH
71 BELGIUM
72 ENGLISH, BRITISH
EAST EUROPEAN
73 FRANCE
74 GERMANY
50 CZECHOSLAVAKIA
75 NETHERLANDS
51 ESTONIA
76 SCOTTISH
52 HUNGARY
79 OTHER WEST EUROPEAN
53 LATVIA
54 RUMANIA
SPANISH
55 RUSSIA
56 UKRAINE
80 MEXICO
57 YUGOSLAVIA
81 PORTUGAL
59 OTHER EAST EUROPEAN
82 SPAIN
89 OTHER SOUTH AMERICAN
SCANDANAVIA
90 OTHER
60 DENMARK
(SPECIFY)
61 FINLAND
62 NORWAY
99 DON'T KNOW
63 SWEDEN
43. Are you a labor union member?
1 YES
2 NO
IF "NO" ON Q. 43, ASK:
43a. Is any member of your immediate
I YES
family a union member?
2 NO
44. (BY OBSERVATION) SEX:
1 MALE
2 FEMALE
--13
HAND RESPONDENT CARD "H."
45. Which classification includes your
1 0-$2,099
TOTAL FAMILY INCOME in 1971 before
2 $3,000-$4,999
taxes?
3 $5,000-$5,999
4 $6,000-$6,999
5 $7,000-$9,999
6 $10,000-$14,999
7 $15,000-$24,999
8 $25,000 AND OVER
9 REFUSED
TAKE BACK CARD "H."
46. Do you own or rent the residence where
1 OWN
you are now living?
2 RENT
DO NOT FORGET TO COMPLETE PAGE 14.
--14
INTERVIEWER: Complete this page on all interviews.
Time Interview Ended:
Length of Interview:
minutes
Respondent's Name:
Respondent's Street Address:
City or Town:
State:
Zip:
Location Number:
Line Number:
INTERVIEWER: Inform respondent about possible follow-up interviews, using this
statement:
"This survey in which you have just taken part is a part of
a nationwide experiment to gather information about people's
reaction to the election, the Presidential candidates, and
the campaign. Between now and the election in November, we
may wish to talk to you again, but next time the interview
would be much shorter. We would like to have your telephone
number and perhaps conduct this interview over the telephone.
As I said, it will only take a few minutes. It will undoubtedly
be a couple of weeks before we would call you."
Respondent's Telephone Number:
Area Code:
I certify that this is an honest interview taken in accordance with my instructions.
Interviewer's Name:
Date of Interview:
Interviewer's Code Number (if any):
FOR OFFICE USE ONLY
(IDENTIFICATION NUMBER)
Conn.
SPECIAL BALLOT C-2
Nat'l
7
Will definitely vote for McGovern.
6
Will probably vote for McGovern, but still thinking about it.
5
Undecided but leaning toward McGovern.
4
Completely undecided at this time, but will vote.
3
Undecided but leaning toward Nixon.
2
Will probably vote for Nixon, but still thinking about it.
1
Will definitely vote for Nixon.
SECRET BALLOT A
Nat'l
If you had to decide today, how would you vote between the candidates
in the following election situation?
REPUBLICAN
DEMOCRAT
PRESIDENT
PRESIDENT
1[ ] Richard M. Nixon
2[ ] George S. McGovern
Spiro T. Agnew
Sargent Shriver
Vice President
Vice President
SECRET BALLOT B
Nat 1
If you had to decide today, how would you vote between the candidates in the
following election situation?
REPUBLICAN
DEMOCRAT
AMERICAN INDEPENDENT PARTY
PRESIDENT
PRESIDENT
PRESIDENT
1[
]
Richard M. Nixon
2[
]
George S. McGovern
3[ ]
John Schmitz
Spiro T. Agnew
Sargent Shriver
Thomas Anderson
Vice President
Vice President
Vice President
C
B
-
IOWA POLL
Polling Dates: Sep 22-23, '72
Respondents:
1. If the 1972 Presidential election were being held today,
which candidate would you vote for - Richard Nixon or George
McGovern?
Polling Date
NIXON
McGOVERN
N.O.
1971
O-Jan 26-28
59
26
15
O-Apr 12-13
56
28
16
1972
H-Feb 28-
Mar 7
59
32
9
H-Apr 1-7
54
34
12
G-Apr 28-
49
39
12
May 1
H-May 9-10
48
41
11
G-May 26-29
53
34
13
H-Jun 7-12
54
38
8
G-Jun 16-19
53
37
10
T-Jun 16-26
52
32
16
H-Jul 1- 6
55
35
10
G-Jul 14-17
56
37
7
O-Jul 19-20
54
27
19
H-Aug 2-3
57
34
9
G-Aug 5-12
57
31
12
G-Aug 26-27
64
30
6
O-Aug 29-31
59
23
18
H-Aug 29-30
63
29
8
T-Sep 5-16
62
32
6
O-Sep 22-23
- 2 -
IOWA POLL
Polling Dates: Sep 22-23, '72
Respondents:
If neither or undecided on question 1, ask question 2.
2. Would you say that you lean more toward Richard Nixon or more
toward George McGovern?
Polling Date
Nixon
McGovern
N.O.
O-Aug 29-31, '72
63
28
9
(4%)
(5%)
(9%)
O-Sep 22-23, '72
3. Have you definitely made up your mind which candidate you
prefer for President or is there a possibility that you will
change your mind during the campaign?
Made Up
May Change
Polling Date
Mind
Mind
N.O.
O-Aug 29-31, '72
63
31
6
O-Sep 22-23, '72
4. Do you approve or disapprove of the job Earl Butz is doing
as Secretary of Agriculture in the Nixon Administration?
Polling Date
Approve
Disapprove
N.O.
O-Sep 22-23, '72
5. As you may know, the U.S. has recently concluded an agreement
to sell 400 million bushels of wheat to the Soviet Union over the
next three years. Do you think this sale of wheat to Russia was
a good thing for the U.S. or wasn't it?
Polling Date
Approve
Disapprove
N.O.
O-Sep 22-23, '72
- 3 -
IOWA POLL
Polling Dates: Sep 22-23, '72
Respondents:
6. In your opinion, will the sale of U.S. wheat to Russia be
helpful to American farmers, harmful, or won't it make any
difference?
Won't Make
Polling Date
Helpful
Harmful
Any Difference
N.O.
O-Sep 22-23, '72
7. The charge has been made that some big grain exporters had
advance inside information from government sources that was not
available to farmers. This allegedly allowed the exporters to
make excess profits at the farmers' expense. Do you think this
charge is true or untrue?
Polling Date
True
Untrue
N.O.
O-Sep 22-23, '72
8. President Nixon has ordered the FBI to investigate the sale
of wheat to Russia to see if there was any wrongdoing. Do you
think such an investigation should or should not be conducted?
Should
No
Polling Date
Investigate
Investigation
N.O.
O-Sep 22-23, '72
9. If it is proven that advance inside information was leaked
to big grain exporters, do you think this will make you less
likely to vote. for President Nixon or won't it have any effect
on your vote?
Polling Date
Less Likely
No Effect
N.O.
O-Aug 29-31, '72
23
68
9
(Watergate)
O- Sep 22-23, '72
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 21, 1972
CONFIDINTIAL/EYES ONLY
MEMORANDUM FOR:
THE HONORABLE CLARK MacGREGOR
FROM:
ROBERT M. TEETER
SUBJECT:
Telephone Polling
Attached is a draft of the base questionnaire I recommend we
use in the series of statewide telephone polls we are .starting
Monday. In addition to this basic interview we will, of course,
have the ability to add issue questions as the need arises to
check some specific issue or something unique to one of the states.
You should also be aware that we are limiting our interviews
to registered voters Monday, as registration closes in most states
during the next week or two. This may cause some slight variance
in our samples from Wave III but one which we anticipate and can
measure. We will begin the polls on Monday with New York followed
by California, Michigan and Pennsylvania.
RECOMMENDATION:
That you approve this base questionnaire for use beginning Monday
September 25. I will need to finalize this questionnaire tomorrow
in order to begin New York Monday.
Approve
Disapprove
Comment:
Hello, I's Mrs.
from
,
a national research company. We are making a study
of problems and political finures in the country today and would like to ask you
a few questions.
1. Are you registered to vote in the Presidential election in 1972?
1 YES
2 NO
IF "YES". CONTINUE INTERVIEW WITH QUESTION 2
1F "xo" THRMINATE INTERVIEW
2. What do you think are the LOST important problems facing
the United States as C nation at this time?
3. Do you approve or disapprove of the way
1 APPROVE
Richard Xixen is handling his job as
2 DISAPPROVE
President?
3 DON'T KNOW
ROTATE QUESTIONS 4 & 5
4. How would you rate Richard Nixon in terms of his ability
1 VERY ABLE
to handle the job of President?
2 PAIRLY ABLE
3 NOT VERY ABLE
4 NOT AT ALL ABLE
0 DON'T KNOW
5. How would you rate George McGovern in terms of his
1 VERY ABLE
ability to handle the job of President?
2 FAIRLY ABLE
3 NOT VERY ABLE
4 NOT AT ALL ABLE.
0 DON'T KNOW
6. If the election for President were held today, would you
1 RICHARD NIXON
be voting for Richard Nixon, the Republican or George
2 GEORGE MC GOVERN
McGovern the Democrat? (ROTATE NAMES)
3 UNDECIDED
IF NIXON 02 MCGOVERN, ASK:
a. Why would you be voting for him?
b. As of today will you definitely vete
1 DEFINITELY VOTE
probably vote
but still thinking about it,
2 PROBABLY VOTE
or are you undecided but becning toward
?
STILL THINKING All DLT IT
3 UNDECIDED BUT LEANING
TOWARD.
2
C. Is there anything that you can think of that
night cause you is di ange your mind?
IF "UNDECIDED" IN QUESTION 6, ASK: (INSERT STATE RACES WHERE APPROPRIATE)
d. As of Loday, do you lean towards McGovern or Nixon?
1 MC GOVERN
2 NIXON
3 UNDECIDED
7. In the election this fall will you
1 DEFINITELY VOTE
definitely vote, probably mee, mayber
2 PROBABLY VOTE
pay not vote, probably not vote, or
3 MAY OR MY NOT VOTE
definitely not vote?
4 PROBABLY NOT VOTE
5 DEFINITELY NOT VOTE
6 DON'T KNOW
8. In the last general election in which you
1 STRAIGHT DEMOCRAT
voted, which answer best
2 MOSTLY DEMOCRAT
describes how you voted for state and
3 A FEW MORE DEMOCRATS THAN
local offices such as Governor and Senator?
REPUBLICANS
4 ABOUT EQUALLY FOR BOTH
PARTIES
5 A FEW MORE REPUBLICANS
THAN DENOCRATS
6 MOSTLY REPUBLICAN
7 STRAIGHT REFUBLICAN
8 NEVER VOTED
9 DON'T KNOW
9. What is your age?
01 17-20 YEARS
02 21-24 YEARS
03 25-29 YEARS
04 30-34 YEARS
05 35-39 YEARS
06 40-44 YEARS
07 45-49 YEARS
08 50-54 YEARS
09 55-59 YEARS
10 60-64 YEARS
11 65 AND OVER
12 REFUSED
10. What is the last grade of school you
completed?
1
GRADE SCHOOL OR LESS
(GRADES 1-S)
2. SOME HTC:! SCHOOL
3 GRADUATED EIGH SCHOOL
(GRADE 12)
4 VOCATION: LOHNICAL SCHO
5 SOME COLLEGE
6
CRADUATED ( PLLEGE
7 POST CURREN WORK
S REFUSED
- 3
11. What is your religion?
1
ROMAN CATHOLIC
2 PROTESTANT
3 JEWISH
4
OTHER (SPECIFY)
12. Are you a labor union member?
1 YES
2 NO
IF "NO", ASK:
1
a. Is any member of your invediate family
YES
a union member?
2 NO
13. Which classificction included your
1
0-$2,999
TOTAL FAMILY INCOME in 1971 before
2
$3,000-$4,999
taxes?
3
$5,000-$5,999
4
$6,000-$6,999
5
$7,000-$9,999
6
$10,000-$14,999
7
$15,000-$24,999
8
$25,000 AND OVER
9
REFUSED
1. Are you registered to vote in the 1972 Presidential Election?
If no, terminate.
2. What do you think are the most important problems facing the
U.S. as a nation at this time?
3. Do you approve or disapprove of the way Richard Nixon is handling
his job as President?
4. Do you approve or disapprove of the way President Nixon is
handling the Vietnam situation?
5. Do you approve or disapprove of the way President Nixon is
dealing with economic conditions in this country?
Instruction: Rotate questions 6 and 7.
6. How would you rate Richard Nixon in terms of his ability to
handle the job of President - very able, fairly able, not very
able, not at all able, don't know?
7. How would you rate George McGovern in terms of his ability
to handle the job of President - very able, fairly able, not very
able, not at all able, don't know?
8. If the election for President were being held today, would
you be voting for Richard Nixon, the Republican, or George
McGovern, the Democrat?
If Nixon or McGovern, ask -
a. Why will you be voting for him?
b. As of today, will you definitely vote for
/
probably vote for
but am still thinking about it,
or are you undecided but leaning towards
?
C. Is there anything you can think of that might cause you
to change your mind?
If undecided in question 8, ask d -
d. As of today, do you lean towards Nixon or McGovern?
2.
9. In the general election this fall, would you definitely vote,
probably vote, may or may not vote, probably not vote or definitely
not vote?
10. Now regarding the POWs who are being held in North Vietnam,
do you think Richard Nixon's or George McGovern's policies would
get them released sooner?
11. Do you think the North Vietnamese are or are not using the
prisoner release issue to try and influence our Presidential
election?
12. Have you seen, heard or read anything about an agreement for
our government to sell grain to Russia?
If yes, ask -
a. Have you seen, heard or read anything about a controversy
or scandal related to this agreement?
If yes, ask -
b. The charge has been made that some big grain exporters
had advance inside information from government sources that
was not available to farmers. This allegedly allowed the exporters
to make excess profits at the farmers' expense. Do you think this
charge is true or untrue?