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This file contains:
From Strachan to Dave Gergen RE: telegrams to be sent to important campaign individuals on election night. 2 pgs. [Subject: Campaign] [Memo], 10/31/1972
From Strachan to Haldeman RE: notes from a conversation with John Davies. 1 pg. [Subject: Campaign] [Memo], 10/30/1972
From Strachan to Haldeman RE: the results of a poll conducted by the New York "Daily News." 1 pg. [Subject: Campaign] [Memo], 10/30/1972
From Strachan to Haldeman RE: Dent's recommendation that RN visit North Carolina Republican Senate candidate Helms. 1 pg. [Subject: Campaign] [Memo], 10/30/1972
From Strachan to Haldeman RE: presidential endorsements. 2 pgs. [Subject: Campaign] [Memo], 10/30/1972
From E.D. Failor to Congressional candidates RE: RN's endorsement. 2 pgs. [Subject: Campaign] [Memo], 10/18/1972
Copy of a memo from Haldeman to Timmons and Colson RE: the suggestion that Congressional candidates read RN's endorsement letter aloud at rallies and other public gatherings. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Gergen to Bob Morgan RE: a draft on an endorsement telegram from RN to Congressional candidates. Telegram draft attached. 3 pgs. [Subject: Campaign] [Memo], 10/23/1972
From Dent to William DuBovik, Jr. RE: presidential endorsement of candidates for political office. 2 pgs. [Subject: Campaign] [Letter], 10/24/1972
From Timmons to Strachan RE: a draft of a letter from RN to Denver Democrats in support of Republican candidates. Attached are a memo from Flanigan to Dent and the proposed telegram. 4 pgs. [Subject: Campaign] [Memo], 10/23/1972
From Strachan to Haldeman RE: George Meany's purchase of a radio spot. 1 pg. [Subject: Campaign] [Memo], 10/30/1972
From Strachan to Haldeman RE: information from John Davies on the Gallup polling organization and its plans for the closing weeks of the election. 2 pgs. [Subject: Campaign] [Memo], 10/29/1972
From Strachan to Haldeman RE: the results of a receng Gallup poll in six states. 1 pg. [Subject: Campaign] [Memo], 10/28/1972
From Strachan to Haldeman RE: campaign polling and telegrams, as well as McGovern's general campaign strategy. 2 pgs. [Subject: Campaign] [Memo], 10/26/1972
From Strachan to Haldeman RE: McGovern's polling results. 1 pg. [Subject: Campaign] [Memo], 10/26/1972
From Strachan to Haldeman RE: using Teeter to respond to McGovern's private polls. 1 pg. [Subject: Campaign] [Memo], 10/26/1972
Copy of a memo from Teeter to MacGregor RE: polling in the final weeks before the 1972 election. 2 pgs. [Subject: Campaign] [Memo], 10/26/1972
From Strachan to Haldeman RE: Nielsen ratings for McGovern's televised speech. Attached copy of a memorandum from Alvin Snyder to Higby reports ratings and shares. 3 pgs. [Subject: Campaign] [Memo], 10/26/1972
From Strachan to Haldeman RE: McGovern's speech on corruption. 1 pg. [Subject: Campaign] [Memo], 10/25/1972
From Strachan to Haldeman RE: last-minute campaign advertising decisions and a brief analysis of McGovern's campaign advertisement spending. 2 pgs. [Subject: Campaign] [Memo], 10/24/1972
Copy of a memo from Joanou, through Magruder, to MacGregor RE: schedules for campaign advertising and proposed budget figures. 6 pgs. [Subject: Campaign] [Report], 10/24/1972
From Joanou, through Magruder, to MacGregor RE: McGovern's advertising strategy. 1 pg. [Subject: Campaign] [Memo], 10/23/1972
The November Group's report on George McGovern's media strategy, including budget figures, advertising schedules, spending comparisons with RN, and other relevant figures, as well as scripts for televised campaign advertisements. 31 pgs. [Subject: Campaign] [Report], 10/21/1972
Scholar Source Context
Document identity
localId
26145659
label
WHSF: Contested, 15-7
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145659
sourceUrl
contentType
document
title
WHSF: Contested, 15-7
description
This file contains:
From Strachan to Dave Gergen RE: telegrams to be sent to important campaign individuals on election night. 2 pgs. [Subject: Campaign] [Memo], 10/31/1972
From Strachan to Haldeman RE: notes from a conversation with John Davies. 1 pg. [Subject: Campaign] [Memo], 10/30/1972
From Strachan to Haldeman RE: the results of a poll conducted by the New York "Daily News." 1 pg. [Subject: Campaign] [Memo], 10/30/1972
From Strachan to Haldeman RE: Dent's recommendation that RN visit North Carolina Republican Senate candidate Helms. 1 pg. [Subject: Campaign] [Memo], 10/30/1972
From Strachan to Haldeman RE: presidential endorsements. 2 pgs. [Subject: Campaign] [Memo], 10/30/1972
From E.D. Failor to Congressional candidates RE: RN's endorsement. 2 pgs. [Subject: Campaign] [Memo], 10/18/1972
Copy of a memo from Haldeman to Timmons and Colson RE: the suggestion that Congressional candidates read RN's endorsement letter aloud at rallies and other public gatherings. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Gergen to Bob Morgan RE: a draft on an endorsement telegram from RN to Congressional candidates. Telegram draft attached. 3 pgs. [Subject: Campaign] [Memo], 10/23/1972
From Dent to William DuBovik, Jr. RE: presidential endorsement of candidates for political office. 2 pgs. [Subject: Campaign] [Letter], 10/24/1972
From Timmons to Strachan RE: a draft of a letter from RN to Denver Democrats in support of Republican candidates. Attached are a memo from Flanigan to Dent and the proposed telegram. 4 pgs. [Subject: Campaign] [Memo], 10/23/1972
From Strachan to Haldeman RE: George Meany's purchase of a radio spot. 1 pg. [Subject: Campaign] [Memo], 10/30/1972
From Strachan to Haldeman RE: information from John Davies on the Gallup polling organization and its plans for the closing weeks of the election. 2 pgs. [Subject: Campaign] [Memo], 10/29/1972
From Strachan to Haldeman RE: the results of a receng Gallup poll in six states. 1 pg. [Subject: Campaign] [Memo], 10/28/1972
From Strachan to Haldeman RE: campaign polling and telegrams, as well as McGovern's general campaign strategy. 2 pgs. [Subject: Campaign] [Memo], 10/26/1972
From Strachan to Haldeman RE: McGovern's polling results. 1 pg. [Subject: Campaign] [Memo], 10/26/1972
From Strachan to Haldeman RE: using Teeter to respond to McGovern's private polls. 1 pg. [Subject: Campaign] [Memo], 10/26/1972
Copy of a memo from Teeter to MacGregor RE: polling in the final weeks before the 1972 election. 2 pgs. [Subject: Campaign] [Memo], 10/26/1972
From Strachan to Haldeman RE: Nielsen ratings for McGovern's televised speech. Attached copy of a memorandum from Alvin Snyder to Higby reports ratings and shares. 3 pgs. [Subject: Campaign] [Memo], 10/26/1972
From Strachan to Haldeman RE: McGovern's speech on corruption. 1 pg. [Subject: Campaign] [Memo], 10/25/1972
From Strachan to Haldeman RE: last-minute campaign advertising decisions and a brief analysis of McGovern's campaign advertisement spending. 2 pgs. [Subject: Campaign] [Memo], 10/24/1972
Copy of a memo from Joanou, through Magruder, to MacGregor RE: schedules for campaign advertising and proposed budget figures. 6 pgs. [Subject: Campaign] [Report], 10/24/1972
From Joanou, through Magruder, to MacGregor RE: McGovern's advertising strategy. 1 pg. [Subject: Campaign] [Memo], 10/23/1972
The November Group's report on George McGovern's media strategy, including budget figures, advertising schedules, spending comparisons with RN, and other relevant figures, as well as scripts for televised campaign advertisements. 31 pgs. [Subject: Campaign] [Report], 10/21/1972
citationUrl
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
7
10/31/1972
Campaign
Memo
From Strachan to Dave Gergen RE:
telegrams to be sent to important campaign
individuals on election night. 2 pgs.
15
7
10/30/1972
Campaign
Memo
From Strachan to Haldeman RE: notes from
a conversation with John Davies. 1 pg.
15
7
10/30/1972
Campaign
Memo
From Strachan to Haldeman RE: the results
of a poll conducted by the New York "Daily
News." 1 pg.
15
7
10/30/1972
Campaign
Memo
From Strachan to Haldeman RE: Dent's
recommendation that RN visit North
Carolina Republican Senate candidate
Helms. 1 pg.
Friday, February 04, 2011
Page 1 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
7
10/30/1972
Campaign
Memo
From Strachan to Haldeman RE: presidential
endorsements. 2 pgs.
15
7
10/18/1972
Campaign
Memo
From E.D. Failor to Congressional
candidates RE: RN's endorsement. 2 pgs.
15
7
10/12/1972
Campaign
Memo
Copy of a memo from Haldeman to
Timmons and Colson RE: the suggestion that
Congressional candidates read RN's
endorsement letter aloud at rallies and other
public gatherings. 1 pg.
15
7
10/23/1972
Campaign
Memo
From Gergen to Bob Morgan RE: a draft on
an endorsement telegram from RN to
Congressional candidates. Telegram draft
attached. 3 pgs.
15
7
10/24/1972
Campaign
Letter
From Dent to William DuBovik, Jr. RE:
presidential endorsement of candidates for
political office. 2 pgs.
Friday, February 04, 2011
Page 2 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
7
10/23/1972
Campaign
Memo
From Timmons to Strachan RE: a draft of a
letter from RN to Denver Democrats in
support of Republican candidates. Attached
are a memo from Flanigan to Dent and the
proposed telegram. 4 pgs.
15
7
10/30/1972
Campaign
Memo
From Strachan to Haldeman RE: George
Meany's purchase of a radio spot. 1 pg.
15
7
10/29/1972
Campaign
Memo
From Strachan to Haldeman RE: information
from John Davies on the Gallup polling
organization and its plans for the closing
weeks of the election. 2 pgs.
15
7
10/28/1972
Campaign
Memo
From Strachan to Haldeman RE: the results
of a receng Gallup poll in six states. 1 pg.
15
7
10/26/1972
Campaign
Memo
From Strachan to Haldeman RE: campaign
polling and telegrams, as well as McGovern's
general campaign strategy. 2 pgs.
Friday, February 04, 2011
Page 3 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
7
10/26/1972
Campaign
Memo
From Strachan to Haldeman RE: McGovern's
polling results. 1 pg.
15
7
10/26/1972
Campaign
Memo
From Strachan to Haldeman RE: using
Teeter to respond to McGovern's private
polls. 1 pg.
15
7
10/26/1972
Campaign
Memo
Copy of a memo from Teeter to MacGregor
RE: polling in the final weeks before the
1972 election. 2 pgs.
15
7
10/26/1972
Campaign
Memo
From Strachan to Haldeman RE: Nielsen
ratings for McGovern's televised speech.
Attached copy of a memorandum from Alvin
Snyder to Higby reports ratings and shares. 3
pgs.
15
7
10/25/1972
Campaign
Memo
From Strachan to Haldeman RE: McGovern's
speech on corruption. 1 pg.
Friday, February 04, 2011
Page 4 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
7
10/24/1972
Campaign
Memo
From Strachan to Haldeman RE: last-minute
campaign advertising decisions and a brief
analysis of McGovern's campaign
advertisement spending. 2 pgs.
15
7
10/24/1972
Campaign
Report
Copy of a memo from Joanou, through
Magruder, to MacGregor RE: schedules for
campaign advertising and proposed budget
figures. 6 pgs.
15
7
10/23/1972
Campaign
Memo
From Joanou, through Magruder, to
MacGregor RE: McGovern's advertising
strategy. 1 pg.
15
7
10/21/1972
Campaign
Report
The November Group's report on George
McGovern's media strategy, including budget
figures, advertising schedules, spending
comparisons with RN, and other relevant
figures, as well as scripts for televised
campaign advertisements. 31 pgs.
Friday, February 04, 2011
Page 5 of 5
ADMINISTRATIVELY CONFIDENTIAL
October 31, 1972
MEMORANDUM FOR:
DAVE GERGEN
FROM:
GORDON STRACHAN
SUBJECT:
Election Night Telegrams
Pursuant to our conversation, would you have wires drafted
to be sent to the following groups on Election Night,
November 7, as soon as the state goes over the top and is
conceded for the President:
1. Re-Elect Chairman
2. Republican Chairman
3. Democrats for Nixon Chairman
4. Finance Chairman
5. Labor Chairman
Lists of these groups are being assembled by Malek, Dent,
and Howard, respectively. Also, Colson will prepare a
list of key national people, such as FitzSimmons, who
should receive telegrams as soon as the election is deter-
mined.
The important thing in terms of the drafting that your
people must do is that these wires should be personalized.
For instance, the wire to Mayor Rizzo should say how much
we appreciate the great showing in Philadelphia, etc.
The deadline on this project is Friday, November 3 at
12 noon, so that all of the lists can be double-checked,
reviewed and compared with the individualized drafts.
The individuals supplying the lists have been asked to
have the lists to you by Thursday at noon.
- 2 -
If you have any problems or questions, please call, as
the goal is to have all of these telegrams approved and
ready to roll on an instant's notice Tuesday evening.
Will you check with the Telegraph Office to make sure
that arrangements have been made for the pre-typing and
transmission capability with Western Union.
Thank you.
CC: Harry Dent
Dick Howard
Fred Malek
GS/jb
FU - 11/2
ADMINISTRATIVELY CONFIDENTIAL
October 30, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Surveys
Discussion with John Davies tonight developed several
interesting points:
1) The Gallup Survey Release for Thursday, November 2
will be on the blue collar worker. The headline will be:
"Blue Collar Worker - Key to McGovern's Problems". The
survey will show that the Democratic nominee will receive
a smaller percentage of their vote than at any time since
1956. Still McGovern's rise of 6% in the trial heat poll
is attributable to the drop in the President's support
among manual workers.
2) The Protestant working man favors the President
more than Catholic workers. Similarly, the skilled
workers favor the President by a ratio of 5 to 3.
3) Gallup may not have another release before the
final trial heat due Monday, November 6. If Davies wins
the internal argument at Gallup, the Sunday release will
be on the Ethnic Voter who are strongly supporting the
President.
4) The special Gallup Survey on the Vietnam negotiations
interviewed only 100 people. Davies' conclusions are: The
Democrats already for McGovern believe the agreement was a
political ploy; those supporting the President are overjoyed;
there will be little shift in the vote either for the Presi-
dnet or against McGovern; any McGovern "gimmick" on the issue
won't "stick", there will be a substantial increase in the
President's popularity after the election; the negotiations
may diminish the President's voters' apathy.
A transcript of the conversation is attached.
ADMINISTRATIVELY CONFIDENTIAL
October 30, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
New York Daily News Poll
The New York Daily News published its "straw" poll on
October 29 based on "straws" taken October 24-27. The
results were: New York State: 65 for the President and
35 for McGovern. In New York City it was 56 for the
President and 44 for McGovern.
The second sampling of 3,000 "straws" will be published
Thursday, November 2. The final sample will be published
Monday, November 6.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
October 30, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
North Carolina Senate Race
Harry Dent strongly urges a Presidential visit to assist
Republican Senatorial candidate Helms. Dent argues that
the North Carolina Senate seat is the only one in the
South the President has a solid chance of winning. The
President must carry a Southern Senate seat according to
Dent.
A recent, reliable poll puts Helms at 41.8, Galifianakis
at 31.3, and Undecided at 26.9.
You may want to discuss this visit at the Political Meeting
on Thursday, November 2.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
October 30, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Presidential Endorsements
and Telegrams
Congressional Endorsements
1) The approved endorsement letters to Senators and
Congressmen have been sent. Each received direction
from the CRP (Ed Failor's letter attached at Tab A)
regarding use of the letter at rallies and in their radio
and TV commercials.
2) Clark MacGregor asked Ray Price to prepare a tele-
gram to be signed by the President and sent to 15 Senatorial
candidates during the last week of the campaign. The 15
Senators are: Griffin, Tower, Nunn, Domenici, Chaffee,
McClure, Hirsch, Thompson, Bartlett, Helms, Blount, Hibbard,
Toledane, Scott, and Powell. The text of the Price-approved
telegram is attached at Tab B.
Bubernatorial Candidates
All Incumbent Republican Governors have been endorsed
except for letters to Governors Ray of Iowa, Moore of
West Virginia, and Ferre of Puerto Rico. The draft letters (Tab C)
to Ray and Ferre are attached. It is felt that Moore does
not need a letter in light of the President's visit. Letters
have also been sent to Republican Gubernatorial Challengers
except Len Blaylock (Arkansas) and Henry Grover (Texas) because
Timmons recommended against it. Letters to the Challengers,
Ed Smith in Montana, Dick Larsen in North Dakota, and Luther
Hackett in Vermont are being drafted.
- 2 -
Local Candidates
You decided on October 19 that the selected California and
New York state legislators should not receive endorsement
letters. On October 20, a hold was placed on all endorse-
ments of local candidates. However, the candidates who
have requests pending for endorsement letters should be
advised that no letters will be sent. Harry Dent has sub-
mitted the draft letter for his signature at Tab D for
approval.
Recommendation:
That Dent send the attached letter to local candidates,
which the President will not endorse.
Approve
Disapprove
Comments
Special Request
1) Bill Timmons forwarded a very rough draft of a letter
for the President's signature to Democrats and Independents
in Colorado. The real purpose of the letter is for Flanigan
to develop election day challenge sheets and prevent the
Democrats from voting the dead. Timmons recommends against
the project (Attached at Tab B).
Agree, no letter to Colorado.
Disagree, send letter to assist Dominick
2) Bill Timmons has also asked for a special endorse-
ment letter for Rep. Chamberlain (R-Mich). The request and
draft is attached at Tab F.
3) Also, a special letter for Bill Dowd of New Jersey
has been submitted and is attached at Tab G.
GS/jb
H
Committee for the Re-election of the President
MEMORANDUM
October 18, 1972
MEMORANDUM FOR CONGRESSIONAL CANDIDATES
FROM:
E. D. FAILOR
I have been advised the President has sent you a letter of
endorsement in your race.
The polls show the President leading by substantial margins
in nearly every state and we hope this will be most helpful
to your race. I have been asked to recommend the following
uses of the President's letter of endorsement to you for
maximum effect:
1. Read the President's letter at all your rallies and
appropriate speaking engagements;
2. Issue a press release on the President's letter of
recommendation;
3. Have an announcer read the President's letter or
excerpts therefrom on your radio and/or television
commercials;
4. Mail copies of the President's letter to all editors,
radio stations and television stations in your dis-
trict.
October 12, 1972
MUMORANDUM FOR:
BILL TOWNONS
CHUCK COLGON
FROM:
H. R. HALDEMAN
The President, as you know, is writing letters to all
incumbent Corressmen and all of our Congressional
candidates, giving them 0 very good endorsement.
We should set 1773 a system of suggesting to these Congress-
14: 1.3 sontant 10 road 110 I codident's letter 111
with rellice and other read ang arrearances and that they
work out some way of having an announcer or some other secaker
Pedu the maer and Liest Teulo and V.V. commercials.
cc: Clark MacGregor
HRH:kb
B
October 23, 1972
MEMORANDUM FOR:
BOB MORGAN
FROM:
DAVE GERGEN
SUBJECT:
Support Telegrams for Senatorial
Candidates
In response to your request, we have drafted a telegram that the
President could send to voters, asking their support for him and
for various Senatorial candidates. The draft has been approved
by Ray Price.
It is our understanding that you will obtain clearances from Mr.
Timmons and Mr. Haldeman before any telegrams are sent.
Attachment
\ bcc: Bill Timmons
-- They apparently have 10 candidates
Gordon Strachan
in mind.
SUGGESTED TELEGRAM BY THE PRESIDENT
On November 7 the American people will make a decision that
will help determine the future of our nation and of the world for
generations to come. I am sending you this personal message to urge
you to participate in that decision by casting your vote on election day.
We need your help to achieve the biggest voter turnout in American
history, SO that the election results will reflect the choice of a clear
majority of our people, both for President and for outstanding Senate
candidates like
.
Mrs. Nixon joins me in sending our best wishes to you and your
family.
RICHARD NIXON
THE WHITE HOUSE
WASHINGTON
October 24, 1972
Dear Mr. DuBovik:
The President has received your letter and asked that I
respond in his behalf.
The President's campaign advisors have made the difficult
decision of limiting Presidential endorsements to those
confidates who are running for Governor, or for the U.S.
IT. use and Senate. The great number of candidates running
for State and local offices has made such 2. decision
necessary.
With the President's best wishes.
Sincerely,
Harry S. Dent
Special Counsel
to the President
:'=. Villiam FaDovik, Jr.
575 (inthron Avenue
New Haven, Connection* 06511
HSD:BEH:j
approve
disapprove
E
THE WHITE HOUSE
WASHINGTON
October 23, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
WILLIAM TIMMONS.
SUBJECT:
Presidential Letters
Attached is a very rough draft of a recommended Presidential
letter to registered Democrats and Independents in Denver,
Colorado. The suggestion comes from Gordon Allott through
Bob Flanigan.
They hope such an appeal would help the whole GOP ticket in
Denver but more importantly they will pay to have undelivered
envelopes returned so they can put together. their election
day challenge sheets. Flanigan reports Democrats often vote
the deceased and moved.
While the draft needs a lot of work I question the basic concept
for a Presidential.
Your views please.
Re-elect
the President
COLOR: DO COMMITTEE FOR THE RE ELECTION OF THE PRESIDENT
October 19, 1972
MEMORANDUM TO: Harry Dent
The White House
FROM:
Robert Flanigan, Vice Chairman
Colorado Committee for the Re-election of
the President
RE:
Endorsement letter signed by President Nixon
Enclosed is a suggested draft of a letter which the Denver County GOP
organization would like to have signed and mailed to approximately 40
thousand registered Democrats in Denver as part of the ballot security
program. These letters will be sent with a "do not forward, return to
sender" notation on the envelope and undeliverable letters will be used
by poll watchers for challenges at the polls on election day.
Tom Reed suggested we send this draft directly to you for prompt
attention.
Chairman: Gov. John A. Love
Vice Chairman: Mrs. Robert Michael
Vice Chairman: Mr. Robert Flanigan
611 MAJESTIC BUILDING 209 SIXTEENTH STREET . DENVER, COLORADO 80202 (303) 893 6533
Draft of Letter for Denver County from President Nixon
Dear Triend:
[ have been gratified by the expressions of support I have received from
all parts of Colorado.
I would like to urge you as a resident of Denver to consider voting for
candidates for the Senate and House of Representatives who will help enact
the kinds of programs [ feel are ossenti al.
Senator Gordon Allott is a strong supporter of the policy which I believe will
lead to peace throughout the world. Gordon Allott is a member of the Cong-
ressional leadership and I have found him always hard working and dedicated
to America and Colorado's people.
Congressman Don Brotzman is a name new to some Denver voters, but one
whom I commend to you most highly. He is dedicated to the best for all of us.
Congressman Mike McKevitt has worked hard for all the people of Denver
and has represented their best interests most capably in the House; I know he
will continue to do SO.
I appreciate your considering these three men November 7
Sincerely
ADMINISTRATIVELY CONFIDENTIAL
October 30, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Meany Radio Buy
The November Group learned that George Meany had purchased
five minutes of radio time for this weekend.
Chuck Colson in this momming's 9:15 Attack Meeting said
he did not know what Meany will say.
You may want to ask George Shultz to check Meany.
GS/jb
October 29, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Surveys
Discussion with John Davies developed several interesting
items:
1. Gallup is conducting a telephone survey on the
impact of the Vietnam settlement. Davies says it
will not be published. However, Davies will give
me the results late Monday, October 31.
2. Davies is meeting on Sunday, October 29 with
George Gallup, Sr. to decide on the release schedule
for the next ten days. Davies expects an analysis of
the manual-worker vote for the President which
dropped precepetously in the last survey. Also,
Ghllup will probably release an ethnic study which
will show the President's strong support.
3. The final trial heat survey will be conducted
Thursday, November 2 through Saturday November 4.
The survey will be the key precincts version with
3,000 interviews. The results will be released Monday,
November 6. Davies will call me Sunday when the
results come off the computer.
4. The Sunday, November 5 story will probably be
on turnout, which historically is Gallup's most
accurate survey.
2
5. There will not be any more releases on
personalities and handling of the issues, nor
will there be any further Gallup releases on
Defense or amnesty.
6. Davies is convinced the corruption issue
is a dry well for McGovern. The first place
its effect would appear would be among the
Democrate supporting the President but the
President's support is firm among 33% of the
Demoratis.
7. Davies doubts the Lubbell thesis that the
Vietnam settlement will insure to McGovern's
benefit because now Democrats can vote on
the economic issues. The real thing that
bothers people about McGovern is his "wild
insane economic programs".
8. McGovern has not been able to turn the
corner and generate any momentum. He is
stuck around 40%.
9. Davies will be doing election night analyses
of key precincts in New Jersey and will contact
me with his impressions. He believes the
President is strong in New Jersey and will carry
it with only a slightly smaller majority than the
nation as a whole.
A transcript is attached.
Attachment
GS:kb
October 28, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Newsweek Gallup Survey
Gallup personally interviewed 2540 registered, likely
voters on October 20-22. The results will be published
in Monday's NEWSWEEK. The trial heat results for the
six state survey are 57-38-4-1. The individual state
results are:
California
55-39-3-3
Illinois
60-36-4
Michigan
59-34-6-1
New York
56-39-5
Ohio
61-32-7
Pennsylvania
57-38-4-1
CC: Larry Higby
XXX
GS:dg
ADMINISTRATIVELY CONFIDENTIAL
October 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Reading Materials
Three items have been submitted by Malek recently that you
may want to read,
Mardian prepared an analysis of the McGovern campaign that
is attached at Tab A. To summarize:
1) McGovern has written off the South and is targeting
his campaign in 18 states totaling 295 electoral votes.
The states are: California, New York, Pennsylvania, Texas,
Illinois, Ohio, Michigan, Maryland, New Jersey, Massachusetts,
Minnesota, Wisconsin, Missouri, Washington, Connecticut,
Iowa, Oregon, and Rhode Island.
2) McGovern is discussing international relations while
Shriver addresses domestic issues, especially corruption.
3) McGovern is using all the media he can afford.
Literature is produced locally and the only consistent use
of print is fundraising ads.
4) McGovern will try to re-capture his primaries'
constituency while Shriver will continue to get old line
Democrats back.
5) In California McGovern is relying on young, enthu-
siastic volunteers instead of the party regulars. The
California media effort will try to respond to the Humphrey
primary effects. The President's lead is expected to hold.
- 2 -
6) In New York, McGovern can't get the reform and
regular Democrats together. Republican apathy is
McGovern's largest asset.
7) The President's lead in Illinois, Pennsylvania,
and Ohio is expected to hold.
8) A visit to Michigan by the President is recommended
by Mardian.
The second item is the updated Malek report on canvassing
attached at Tab B. The field organization has now
(October 25) contacted 10 million homes personally and
4 million by telephone. The system is monitored in a
Canvass Control room which receives reports directly
from the storefront Nixon Headquarters to prevent State
organization puffing of the figures. Yesterday, Ed Cox
toured the facility and was quite impressed.
The final matter is the California field report by the
Regional Director, Marvin Collins. The Get-Out-the-Vote
plans are detailed on page 2.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
October 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Polling - Response
to McGovern Releases
Senator McGovern has been using his private polls in
New York, Michigan, and Pennsylvania recently to indicate
he is improving his position. Usually the polls are
pushed by the pollster Pat Caddell and Frank Mankiewicz
or Governor Shapp.
Clark MacGregor wants to respond to these McGovern thrusts
with Bob Teeter. Teeter has not been permitted to speak
publicly before. Assuming Teeter speaks the question is
whether he should refer generally to the CRP private polls
or whether he should discuss them with specificity.
According to Magruder, MacGregor is anxious to have Teeter
respond as soon as possible. The question for you is
whether you approve of the political tactic of having
Teeter publicly discuss CRP polls, and if so, whether he
should use specific figures.
Approve-Teeter going public.
Teeter use no specific figures
Teeter use specific figures
Disapprove-Teeter not to go public with CRP
polling information.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
October 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Polling - Response
to McGovern Releases
Senator McGovern has been using his private polls in
New York, Michigan, and Pennsylvania recently to indicate
he is improving his position. Usually the polls aree
pushed by the pollster Pat Caddell and Frank Mankiewicz
or Governor Shapp. Clark MacGregor wants to respond to
these McGovern thrusts with Bob Teeter. Teeter has not been
permitted to speak publicly before.
Bob Teeter could brief 6 reporters on the three personal
interview polls conducted last weekend. The California,
New York and Pennsylvania results would be given in detail
to AP, UPI, and reporters selected from each of the three
states. Teeter's briefing would be Friday for Sunday
release.
Recommendation:
That you approve Teeter's briefing Friday.
Approve
Disapprove
Comments
Teeter has also submitted a plan for the polling between
now and the election. It is attached. He recommends
500 interview telephone polls in Michigan, California and
Wisconsin. Since McGovern has been indicating Winconsin
is one of his strongest states. The results of Teeter's
Wisconsin poll could be released next week.
A questionnaire is being prepared.
GS/jb
COMMIT ne LECTION OF THE PRESIDENT
DETERMINED TO BE AN
ADMINISTRATIV HARNING
F.O. 12005, Section 6-102
By EmPrise MARS, Date 1-15-80
October 26, 1972
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
THE HONORABLE CLARK MAC GREGOR
FROM:
ROBERT M. TEETER Rent
SUBJECT:
Polling
Gordon Strachan has asked for my thoughts on polling between
now and the election.
First, I think that the slight slippage we have observed during
the last few weeks accompanied by some McGovern gain will continue
and probably accelerate during the last 10 days. There are in
most of the major states three or four times as many undecided
Democrats and ticket-splitters as Republicans.
The arguments against doing any polling this weekend are that
we do not have the ability to act on the data as the time is past
that we could make any significant adjustments in the allocation
of any of our resources -- scheduling, advertising or organization.
The arguments for doing some polling this weekend are:
--- That is would give us some "peace of mind" data and minimize
the apprehension or panic that might set in the first of the week.
--- It would serve as a safety measure to make sure that the movement
to McGovern is not accelerating at a rate that would jeopardize
our chances of carrying the major states.
--- It would give us a current measure of the Vietnam situation
and impact of the peace discussions.
- It would allow us to get some trend data on the corruption
issue and see if the coverage of the Post stories and McGovern's
charges had any significant effect.
If we decide to poll I think that the interviewing should be done on
Saturday and Sunday with the data available late Monday. Data will
be available on Thursday and Friday from several state public polls
that will be published Sunday. We should do phone samples of 500
in Michigan, California and possibly Illinois or Wisconsin. We
- 2 -
would use the same questionnaire as we used in previous telephone
polls including the corruption questions withe the addition of
questions on Vietnam. The areas I think we should cover with regard
to Vietnam are: Could we have made the same settlement we are
making earlier?, Is.the President using Vietnam peace for political
purposes?, Are we allowing Thieu to dictate our actions and has
the President switched to what has been essentially the McGovern
position?
If we do these polls, it will cost us $4-5,000 per state and we
would use ORC.
Recommendation: That we poll at least two of the four states
mentioned above over this weekend.
If this recommendation is approved, I will have a questionnaire
for you later today.
Approve
Disapprove
Comments
CONFIDENTIAL/EYES ONLY
ADMINISTRATIVELY CONFIDENTIAL
October 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
McGovern Overnights
The five New York stations gave McGovern a total 25.7
rating.
The four Los Angeles stations gave 19.4 rating.
The 1/4 hour breaks by station are attached.
GS/jb
THE WHITE HOUSE
WASHINGTON
October 26, 1972
10:00 a.m.
MEMORANDUM FOR:
LARRY HIGBY
FROM:
ALVIN SNYDER
AS
SUBJECT:
McGovern TV Ratings - 10/25
Following are the New York Niclsen overnight ratings by quarter
hour for McGovern's half hour TV speech:
WABC (McGovern)
7:30-7:45 p.m.
7. 1 Rating, 13 Share
7:45-8:00 p.m.
6.7 Rating, 12 Share
WCBS (McGovern)
7:30-7:45 p.m.
8.8 Rating, 16 Share
7:45-8:00 p.m.
8.8 Rating, 15 Share
WNBC (McGovern)
7:30-7:45 p.m.
5.8 Rating, 10 Share
7:45-8:00 p.m.
5.9 Rating, 10 Share
WNEW (McGovern)
7:30-7:45 p.m.
4.6 Rating, 8 Share
7:45-8:00 p.m.
2.9 Rating, 5 Share
WPIX (The Courtship
7:30-7:45 p.m.
30. 4 Rating, 54 Share
of Eddic's Father)
7:45-8:00 p.m.
31.4 Rating, 55 Share
WOR (McGovern)
7:30-7:45 p.m.
TooLow to Rate
7:45-8:00 p.m.
TooLow to Rate
Following are the Los Angeles overnights by quarter hour for networks
and half hour for independents:
KABC (McGovern)
7:30-7:45 p.m.
4.3 Rating, 7 Share
7:45-8:00 - p.m.
3.5 Rating, 6 Share
-2-
KNBC (McGovern)
7:30-7:45 p.m.
7.6 Rating, 11 Share
7:45-8:00 p.m.
7.5 Rating, 12 Share
KNXT (McGovern)
7:30-7:45 p.m.
5.1 Rating, 8 Share
7:45-8:00 p.m.
5.1 Rating, 8 Share
KTLA (Movie)
7:30-8:00 p.m.
15. 4 Rating, 25 Share
KTTV (That Girl)
7:30-8:00 p.m.
22. 0 Rating, 35 Share
KCOP (Dragnet)
7:30-8:00 p.m.
3.9 Rating, 9 Share
KHJ (Story of 3 Lovers) 7:30-8:00 p.m.
3.0 Rating, 4.5 Share
A national projection of the ABC network ratings indicate McGovern's
program reached 11, 040, 000 viewers and 5, 520, 000 homes.
The Radio Advertising Bureau estimates that the President's radio
speech yesterday on CBS, NBC and Mutual reached 6, 618, 000 listeners.
cc: Mr. Chapin
,*
Mr. Clawson
Mr. Colson
Mr. Goode
Mr. Kehrli
Mr. Klein
Mr. Moore
Mr. Scali
Mr. Strachan
Mr. Whelihan
ADMINISTRATIVELY CONFIDENTIAL
October 25, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
McGovern Speech
Senator McGovern's speech on "corruption" will be aired
tonight at 7:30 on ABC and NBC.
According to Chapin, McGovern will take on John Mitchell
and call upon the President to fire Dwight Chapin.
Next week the Democrats are planning on tearing down
Connally, using some oil contracts while he was Secretary
of the Navy.
Also, the Democrats are reported to be purchasing TV
time for a round table discussion of political expionage
by EMK, HHH, and Muskie.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
October 24, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Advertising Matters
CRP/DFN Network
Magruder submitted the memorandum attached at Tab A from
Joanou describing the suggested advertising for the last
week of the campaign.
The five 60-second spots are the DFN Welfare and Turnaround.
Magruder agreed that five was too few and will increase the
number to ten. The Five Minute spots for the last week are
divided among Russia, China, and Older Americans. The
Connally 5 is running the week of October 23 with the three
network buy on October 28 the last scheduled airing.
Recommendation:
That the DFN 60's (Turnaround and Welfare) run and the
CRP 5's (China, Russia, and Older Americans) run during
October 30-November 6.
Approve
Disapprove
Comments
CRP/DFN Local
All local TV advertising is 60esecond spots. The November
Group recommends that 50% be the DFN Turnaround and Welfare
and 50% the positive spots. Dailey met with his Advertising
Advisory Group today and they concur in this recommendation.
The budget for the last week is a fairly heavy 506,000.
Recommendation:
That the local TV spots be 50% DFN Turnaround and Welfare
and 50% CRP positive ads.
Approve
Disapprove
Comments
- 2 -
McGovern Advertising
According to the November Group analysis of the McGovern
media campaign, he is now outspending the President three
or four to one. The rather detailed comparison to the
President and McGovern's media campaign is attached at
Tab B. Several interesting points are made:
1) The McGovern TV copy has become extremely
aggressive (example - Watergate/Timmons) :
2) McGovern is spending more on local media than
network, either radio or TV,
3) McGovern has stopped running the newspaper ads
seeking money;
4) The McGovern spot radio purchases in media
markets correspond to the November Group "priority" markets,
except McGovern adds Hawaii, Nevada, and New Mexico.
GS/jb
Committee for the Re-election of the President
October 24, 1972
MEMORANDUM
TO:
CLARK MacGREGOR.
THROUGH:
JEB S. MAGRUDER
FROM:
PHIL JOANOU
SUBJECT:
Advertising Decisions for the
Week of 10/30-11/6
Attached is the schedule for network and local
advertising for the week of 10/30.
Following is a breakdown of estimated funds
required.
Network television:
$569,294 (1)
1,2 hour speech
300,000
Network radio
150,000
Local spot 10/30-11/6
506,000
Contingency
100,000
TOTAL:
$1,625,294
(1) Included in committed budget
The preceeding $1,625,294 is based on the assumption
that:
1. A moderately heavy local advertising effort will
be employed during the last week.
2. Several additional network radio speeches will
be requested.
3. A major half-hour network schedule will be
ordered.
1. That $100,000 will be required to meet unpredict-
able additional "must do" requests.
-2-
The following decisions are required:
1. Network commercial schedule of "Russia", "China",
"Older Americans" five minute commercials, and
"Turnaround" and "Welfare" :60's.
Approve
Disapprove
2. Purchase $506,000 in local spot TV and radio
(see attached list) for moderately heavy last
week effort.
Approve
Disapprove
3. Schedule 50% positive ("Record", "Passport" "Busing")
in Michigan and Texas, and 50% DFN ("Turnaround",
"Welfare" and "Defense")
Approve
Disapprove
CC: Pete Dailey
Date: 10/4/72
of: 10/20/72
WEEKLY NETWORK TV SCHLDULE
Revision #:
2
Estimated Cost (Net)
Commercial Schouled
Approx.
Annet.
Commit.
Time
Int'g
DUE
Misc
Total"
Ect.
Date Dav Not
Program
Time (EST)
Length
Date
Cost
Chgs.
Chqs.
Chgs.
Cost
nog.
Name
Commil. #
($)
($)
($)
($)
($)
(%)
10/30 Mon
ABC
Love Amer. Style
4:25-4:30PM
5-Min.
10/16
2,458
213
5,000
-
7,671
6.6
Older Americans
CBS
Gunsmoke
8:55-9PM
5-Min.
10/23
13,926
235
2,000
-
16,161
23.3
Russia
CBS
Bill Cosby
10:55-11PM
5-Min.
10/23
12,754
235
2,000
-
14,989
10.1
China
10/31 Tue. CBS
Love/Splendored
3:25-3:30PM
5-Min.
8/25
5,613
470
-
-
6,003
8.1
Russia
NBC
Bonanza
8-9PM
60"
10/24
24,650
298
-
-
24,948
21.0
Welfore
ABC
Marcus Welby
10:55-11PM
5-Min.
10/10
5,766
213
5,000
-
10,979
26.1
China
11/1
Wed
NBC
Hollywood Squares
11:55-12N
5-Min.
10/17
3,974
149
1,500
-
5,023
7.1
Older Americans
CBS.
Guiding Light
2:25-2:30PM
5-Min.
8/25
5,511
470
-
-
5,981
9.0
Older Americans
CBS
Cannon
10-11PM
60"
10/25
42,200
250
-
-
42,500
19.1
Turnaround
11/2
Thur
CDS
Search for Tmw.
12:55-1PM
5-Min.
3/25'
5,241
470
-
-
5,711
8.4
Older Americans
ABC
Bewitched
11:55-12N
5-Min.
10/19
2,458
213
5,000
-
7,671
4.6
Ruosia
NBC
Flip Wilson
8-9PM
60"
10/23
37,400
298
-
-
37,600
26.0
Welfare
CBS
Thurs. Movie
10:55-11PM
5-Min.
10/26
11,297
235.
2,000
1
13,532
19.1
China
11/3
Fri
NSC
Today Show
8:55-9AM
5-Min.
10/20
3,974
149
1,500
I
5,623
4.2
Russia
NHC
Days of Our Lives
2:25-2:30PM
5-Min.
10/20
6,073
149
1,500
-
7,727
9.4
China
ABC
Alias Smith/Jones
8:55-9PM
5-Min.
10/13
6,559
213
5,000
-
11,772
14.4
Older Americans
CBS
Sonny & Cher
8:55-9PM
5-Min.
10/27
13,750
235
2,000
-
15,085
16.4
Rennit
MBC
Ghost Story
9-10PM
60"
10/24
22,950
298
-
23,248
15.9
Ternaround
A3C
Love Amer. Style
10:55-11PM
5-Min.
10/13
6,783
213
3,370
- 10,866
17.2
China
11/4
Sat
NBC
Sat. Movie
10:55-11PM
5-Min.
10/20
11,921
149
200
-
12,270
17.3
Rushia
11/5
Sun
NBC
Wond. World/Color
7:30-8:30PM
60"
10/27
26,350
298
-
-
26,648
20.6
Walfare
CBS
Marinix
10:25-10:30PM
5-Min.
10/27
13,201
235
2,000
-
15,436
21.6
Ressia
ABC
Sun. Movie
11:30-11:35PM
5-Min.
10/13
5,783
213
-
6,996
21.3
China
TOTAL DAY
8 Ann.
35,307
2,233
14,500
-
52,000
57.4
TOTAL NIGHT
15 Ann.
256,340
3,618
24,070
I
284,020
297.9
GRAND TOTAL
23 Ann.
291,647
5,901
38,570
- 336,118 355.3
(REVISION or 9/22 SCHEDULE)
Date: 10/4/72
Week of: 1 /
WEEKLY NETWORK TV SCHEDULE
Pevision #: 2
Estimated Cost (Net)
Contercial Scheduled
Approx.
Annet.
Commit.
Time
Int'g
Rait
Misc
Total
Est.
Date Day Net
Program
Time (EST)
Length Date
Cost
Chgs.
Chgs,
Chgs,
Cost
Rtg.
Name
Commil. 11.
-
($)
($)
($)
($)
($)
(%)
11/6
Mon
NBC
Today Show
8:55-9AM
5-Min.
10/23
3,974
149
1,500
2
5,623
4.2
Older Americans
ABC
Bewitched
11:55-12N
5-Min.
10/23
2,458
213.2
5,000
-
7,671
4.6
Russia
NBC
Days of Our Lives
2:25-2:30PM
5-Min.
10/23
6,078
149
1,500
-
7,727
9.4
China
CBS
Edge of Night
2:55-3PM
5-Min.
8/25
5,511
470
-
5,981
8.4
Ryssia
NBC
Roturn Payton Pl.
3:55-4PM
5-Min.
10/23
6,078
149
1,500
-
7,727
6.7
China
ABC
Love Amer. Style
4:25-4:30PM
5-Min.
10/23
2,458
213
5,000
-
7,671
6.6
Older Americans
TOTAL DAY
6 Ann.
26,557
1,343*
14,500
-
42,400
39.9
TOTAL NIGHT
-
-
-
-
-
-
-
GRAND TOTAL
6 Ann:
26,557
1,343
14,500
-
42,400
39.9
(NO CHANGE FROM 9/22 SCHEDULE)
LOCAL ADVERTISTIC
10/30 - 11/6
STATE
MARKETS
MEDIA
TOTAL COST
TELEVISION
$
RADIO $
California
L.A., S.F., Sacramento,
$95,000
$29,647
$124,647
San Diego, Fresno, Chico,
Salinas, Bakersfield,
Santa Barbara, Palm Springs,
Euroka, El Centro
Illinois
Chicago, Quad Cities, Peoria,
28,115
16,384
44,499
Springfield, Champaign,
Paducah, Cape Girardcau,
Rockford, Quincy, Harr.,
Hannibal
Maryland
Baltimore, Salisbury
8,521
4,061
12,582
Michigan
Detroit, Grand Rapids, Flint,
32,205
11,896
44,101
Saginaw, Bay City
New Jersey
-
2,941
2,941
New York
Now York, Buffalo, Syracuse,
60,191
17,167
77,353
Albany, Schenectedy, Troy,
Rochester, Binghampton,
Watertown, Utica, Burlington,
Carth., Plattsburgh
Ohio
Cleveland, Akron, Canton,
21,680
20,484
42,164
Dayton, Toledo, Cinncinati,
Columbus, Youngstown, Wheeling,
Stoubenville, Lima; Jonesville
Pennsylvania
Philadelphia, Pittsburgh, York, 30,995
14,189
45,134
Harricburg, Eric, Wilkes Barre,
Scranton, Johnstown, Altoona
Minnesota
Minneapolis/St. Paul, Rochester, 11,194
4,034
15,228
Mason City, Austin, Alexandria,
Duluth, Superior, Mankato,
Pembina
Page 2
STATE
MARKETS
MEDIA
TOTAL COST
TELEVISION $ RADIO $
Missouri
St. Louis, Springfield, Columbia,
$15,979
$7,791
$23,770
Kansas City, Jefferson City, Joplin,
Pittsburg, St. Joseph, Ottumwa,
Kirksville
Washington
Scattle, Tacoma, Spokane, Yakima,
9,660
5,053
14,713
Bellingham
Oregon
Portland, Salem, Eugene, Klamath
6,730
3,568
10,298
Falls, Medford
West Virginia
Charleston, Huntington, Weston,
Clarksburg, Bluefield, Beckley,
4,945
3,048
7,993
Oak Hill
Wisconsin
Milwaukee, Madison, Green Bay,
8,530
5,631
14,161
Fond du Lac, La Crosse, Eau Claire,
Wausau, Rhinelander
Massachusetts
Boston, Springfield
17,472
8,955
26,427
351,217
154,844
506,031
Committee for the Re-election of the President
MEMORANDUM
October 23, 1972
MEMORANDUM TO:
CLARK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
PHIL JOANOU
SUBJECT:
McGovern Media Copy Strategy
as of October 23
Attached is a weekly analysis of McGovern's
advertising strategy. Note that through the
week of 10/23, he against had outspent us by 43%.
CC: Pete Dailey
McGOVERN
COMPETITIVE MEDIA/COPY
ANALYSIS
AS OF 10/23/72
Prepared by: November Group, Inc.
date: October 21, 1972
I. OVERVIEW
It is anticipated McGovern broadcast spending will reach a new
peak for the campaign period the week of October 23, 1972:
1) The three TV networks report an expected McGovern expenditure
of $326.6M.
2) Spot TV advertising is expected to reach $200.0M.
3) Spot radio advertising in a broad spectrum of states and
markets is expected to reach at least $225.0M.
Based on these projections, it can be anticipated that McGovern
will outspend the Nixon media program for the period. This will
be the first time in four weeks that Nixon media spending has
fallen behind that of McGovern.
McGovern TV copy has become extremely agressive. Strong 60-second
commercial attacks on the President's Vietnam record and the
Watergate incident were aired the week of October 16.
II. MEDIA
A. Total McGovern Spending to Date (Exhibit 1)
McGovern's media activity kicked off the week of September 11.
In the intervening six weeks the Democratic candidate has
spent a reported $4, 439M in broadcast and print advertising.
With two weeks to go to Election Day, it is expected McGovern
broadcast advertising will jump to a reported $750M expenditure
for the week of October 23, 1972.
-3-
4) McGovern reportedly has, to date, used spot radio as his
primary local medium. Spot TV has been employed on a
more limited basis in key markets in key states.
Nixon, based on current plans, will use spot TV as his
primary local medium. Spot radio will be used only to
target messages against key voter blocs (Youth, Ethnics)
in "close" states.
5) In the early weeks of the campaign McGovern used newspapers
extensively - primarily to carry pleas for campaign
contributions. However, there have been no reports of
major McGovern newspaper activity in recent weeks.
Newspapers have been used selectively in the Nixon campaign -
for "tune-in" ads and local "attack" advertising.
C. McGovern Network TV (Exhibits 2-3)
During the first four weeks of his media campaign, McGovern
maintained a stable 6-7 announcements per week network TV
schedule.
This was increased to 12-13 announcements per week for the
weeks of October 9 and 16.
Now, with two weeks to Election Day, McGovern has once again
hypoed his network schedule - this time to 16 announcements/
programs for the week of October 23.
-4-
A major portion of these spots are the longer length - and
cheaper - five minute participations.
To date, McGovern has aired 4 of his half-hour programs. One
of the programs was the documentary of his life, two programs
have been "fire side" chats and the fourth was a question-answer
format program with McGovern responding to a group of "selected"
voters.
A fifth half-hour program is scheduled for October 25. The
program will be scheduled in the access time period on ABC and
a selected line-up of NBC stations. It is expected the pro-
gram will also be placed locally on CBS affiliates and indepen-
dent stations.
Two more half hours are also "in the works" for the air dates of
November 3 and 6.
In spite of this heavy schedule in network TV, less than 50%
of weekly McGovern media monies in recent weeks have been
invested in this national medium. The bulk of McGovern broad-
cast dollars are invested in local spot TV and spot radio buys.
McGovern has, to date, made relatively little use of day
network. Scheduling on ABC has been lighter than that
evidenced on the other two networks.
-5-
D. McGovern Spot TV (EXhibits 4-5)
As noted in previous weeks, care must be exercised when
reviewing both spot TV and spot radio expenditures reported
for McGovern.
However, within the limitations of the reporting sources, it
appears McGovern implemented a major spot TV effort effective
the week of October 9 and has continually increased spot TV
spending in the selected markets in subsequent weeks.
An estimated $188M was spent in 29 markets in 14 states the
week of September 16. It is expected this expenditure will
be increased to at least $200M the week of October 23.
Special half-hour positions were purchased in Ohio and Oregon
for the week of October 16. However, the majority of the
spot TV buys in the markets were 5 minute, 60 and 30-second
positions purchased in the fringe and prime time periods.
In major markets in "close" states (California, New York and
Michigan) spot buys delivered an additional 200-250 GRP's per
week for the Democratic candidate. Added to the anticipated
200 network GRP's for the period, these markets received an
estimated 400-450 GRP's for McGovern.
It is expected McGovern will purchase some longer length
local time periods the week of October 23:
-6-
1) An hour telethon in New York City is expected on October 23.
The program will also be run in Syracuse on the 23rd.
2) Half hour buys are expected on selected CBS affiliate and
independent stations to back up the ABC-NBC network half
hours on October 25.
E. McGovern Spot Radio (Exhibits 4 and 6)
Again, caution must be exercised when reviewing spot radio
reports.
However, based on a review of six major reps, it appears McGovern
has purchased an extensive radio effort in at least 100 markets
in 25 states.
As noted in previous reports, McGovern appears to be using spot
TV in major markets in key states and to be relying on spot
radio (a more efficient medium) to obtain broad market and
state coverage. McGovern has, throughout his campaign, reportedly
spent more in spot radio than in spot TV.
It is interesting to note that McGovern spot TV markets and
states correspond closely to Nixon "priority" markets and
states. However, McGovern spot radio purchases include both
"priority" states and states such as Hawaii, Nevada and New
Mexico.
A major Black radio buy is anticipated for the week of October
23. Buys on regular, Youth and Spanish stations have already
been in effect.
-7-
Sources indicate radio buys range from 18-36 spots per week
per station. Buys are in both 5 minute and 60-second lengths
are scheduled in drive (2/3's) and housewife (1/3) time periods.
F. Newspapers (Exhibit 7)
Some newspaper activity may have been placed locally. However,
only four major "national" ads have been reported to date.
There have been no major national McGovern newspaper ads
placed in the past three weeks.
G. Future McGovern Efforts
Based on current information, it appears
1) McGovern will continue to increase his weekly media expen-
ditures from now to Election Day - both nationally and
through the local media.
2) McGovern will continue to utilize network half-hours to
provide a more in-depth definition of his views. There
probably will be continued efforts to obtain multiple
station coverage in major markets for these speeches.
3) McGovern campaign copy will become more and more aggressive
in attacking the President.
III.COPY
A. Television (Exhibits 8-14)
During the week of October 16, most McGovern network TV commer-
cials aired focused, once again, on economic considerations -
"Taxes," "Wages and Prices," etc.
-8-
Most importantly, however, the McGovern commercial format,
for the first time since the first primary commercial, broke
from the rehearsed question situation. As the campaign
draws to an end, the Democratic candidate moved on network TV
to a simple, full screen crawl with announcer voice-over
commercial to attack President Nixon's Vietnam record. Later
in the week, the same technique was used to deliver an attack
on the Watergate incident. McGovern's image does not appear
in the commercials.
The rehearsed question format commercials continue to be used
(including two new network commercials aired the week of
October 16). However, the strategy has apparently become
1) Use the rehearsed question format commercials to show
McGovern's concerned involvement with the people.
2) Use the simple, impersonal "crawl" commercials to do the
"dirty work" - to attack the President, to deliver campaign
slurs, etc.
In short, keep the candidate above the political in-fighting
but get the innuendos across to the voters.
New commercials aired on local New York TV stations included
"Obligation to the Aged," "Tax Shelters," and "Vietnam."
B. Radio (Exhibit 15)
Only one new radio commercial was picked up this past week in
New York City. The commercial uses the rehearsed question
-9-
format and is, in general, another attack on the President
and "big money."
C. Newspapers
No new newspaper ads were picked up in the past week.
EXHIBIT 1
COMPARISON
McGOVERN VS NIXON
ESTIMATED MEDIA SPENDING RATES
(NET)
% DIFF.
PERIOD/MEDIA
McGOVERN
NIXON*
McG vs N
($M)
($M)
(%)
WEEK OF 9/11/72
Network TV
133.6
-
+
Spot TV
48.3
-
+
Network Radio
-
-
-
Spot Radio
178.0
-
+
Newspapers
593.7
-
+
TOTAL
953.6
-
+
WEEK OF 9/18/72
Network TV
137.2
25.3
+442
Spot TV
33.6
-
+
Network Radio
-
-
-
Spot Radio
184.7
-
+
Newspapers
-
-
-
TOTAL
355.5
25.3
+1305
WEEK OF 9/25/72
Network TV
158.7
37.3
+325
Spot TV
33.6
154.9
- 78
Network Radio
-
-
-
Spot Radio
178.0
3.1
+
Newspapers
506.2
198.2
+155
TOTAL
876.5
393.5
+123
WEEK OF 10/2/72
Network TV
122.3
224.4
- 45
Spot TV
81.6
183.5
- 55
Network Radio
-
18.1
-
Spot Radio
90.0
37.6
+139
Newspapers
.5
17.0
- 93
TOTAL
294.4
480.6
- 39
EXHIBIT 1 (con't.)
% DIFF.
PERIOD/MEDIA
McGOVERN
NIXON*
McG vs N
($M)
($M)
(%)
WEEK OF 10/9/72
Network TV
315.3
424.0
- 26
Spot TV
141.6
196.6
- 28
Network Radio
-
19.2
-
Spot Radio
150.0
37.6
+299
Newspapers
-
40.0
-
TOTAL
606.9
717.4
- 15
WEEK OF 10/16/72
Network TV
212.5
519.5
- 59
Spot TV'
188.4
267.9
- 30
Network Radio
-
37.3
-
Spot Radio
200.0
66.3
+202
Newspapers
-
26.0
-
TOTAL
600.9
917.0
- 33
WEEK OF 10/23/72
Network TV
326.6
481.6
- 32
Spot TV
200.0
63.7
+214
Network Radio
-
-
-
Spot Radio
225.0
28.0
+704
Newspapers
-
4.0
-
TOTAL
751.6
577.3
+ 30
TOTAL TO DATE
Network TV
1,406.2
1,712.1
- 18
Spot TV
727.1
866.6
- 16
Network Radio
-
74.6
-
Spot Radio
1,205.7
172.6
+599
Newspapers
1,100.4
285.2
+286
TOTAL
4,439.4
3,111.1
+ 43
*Does not include special Voter Groupprint advertising.
McGOVERN
EXHIBIT 2
REPORTED NETWORK TV BUYS
ABC
CBS
NBC
TOTAL NETWORK TV
#
GRP's
$M
#
GRP S
$M
#
GRP's
$M
#
GRP's
$M'
*
WEEK OF 9/11/72
:30
-
-
-
-
-
-
-
-
-
-
-
-
:60
-
-
-
-
-
-
3
61.5
84.2
3.
61.5
84.2
5 Min
-
-
-
3
56.6
37.3
1
19.2
12.1
4
75.8
49.4
1/2 hr.
-
-
-
-
-
-
-
-
-
-
-
-
TOTAL
-
-
-
3
56.6
37.3
4
80.7
96.3
7
137.3
133.6
WEEK OF 9/18/72
:30
-
-
-
-
-
-
-
-
-
-
-
-
:60
2
33.9
58.3
-
-
-
2
43.8
58.7
4
77.7
117.0
5 Min
-
-
-
2
37.8
20.2
-
-
-
2
37.8
20.2
1/2 Hr.
-
-
-
-
-
-
-
-
-
-
-
-
TOTAL
2
33.9
58.3
2
37.8
20.2
2
43.8
58.7
E
115.5
137.2
WEEK OF 9/25/72
:30
-
-
-
-
-
-
-
-
-
-
-
I
:60
-
-
-
1
18.5
34.9
1
18.9
25.5
2
37.4
60.4
5 Min.
2
42.5
11.1
1
18.3
11.5
-
I
-
3
60.8
22.6
1/2 Hr.
-
-
-
1
11.0
75.7
-
-
-
1
11.0
75.7
TOTAL
2
42.5
11.1
3
47.8
122.1
1
18.9
25.5
6
109.2
158.7
WEEK OF 10/2/72
:30
-
-
-
-
-
-
-
-
-
-
-
-
:60
-
-
-
2
31.9
54.8
1
19.1
27.2
3
51.0
82.0
5 Min.
-
-
-
2
27.5
16.5
2
27.6
23.8
4
55.1
40.3
1/2 Hr.
-
-
-
-
-
-
-
-
-
-
-
-
TOTAL
-
-
-
4
59.4
71.3
3
46.7
51.0
7
106.1
122.3
# = # of Anncts.
*
= All $M net
EXHIBIT 2 (con't.)
ABC
CBS
NBC
TOTAL NETWORK TV
#
GRP's
$M
#
GRP's
SM
#
GRP's
$M
#
GRP's
$M
WEEK OF 10/9/72
: 30
-
-
-
-
-
-
-
-
-
I
-
-
:60
-
-
-
1
18.3
37.1
2
44.9
56.1
3
63.2
93.2
5 Min.
2
43.1
11.5
5
75.2
50.9
1
17.3
11.3
8
135.6
73.7
1/2 Hr.
-
-
-
1
9.0
73.4
1
10.0
75.0
2
19.0
148.4
TOTAL
2
43.1
11.5
7
102.5
161.4
4
72.2
142.4
13
217.8
315.3
WELK OF 10/16/72
:30
-
-
-
-
-
-
-
-
I
-
-
-
:60
1
18.2
35.7
2
37.4
74.4
-
-
-
3
55.6
110.1
5 Min.
2
47.9
11.6
5
76.6
43.9
1
20.0
13.6
8
144.5
69.1
1/2 Hr.
1
12.0
33.3
-
-
-
-
-
-
1
12.0
33.3
TOTAL
4
78.1
80.6
7
114.0
118.3
1
20.0
13.6
12
212.1
212.5
WEEK OF 10/23/72
: 30
-
-
-
-
-
-
-
1
-
I
-
-
:60
-
-
-
1
19.2
37.2
4
82.7
112.4
5
101.9
149.6
5 Min.
2
40.5
12.4
6
95.6
63.9
1
17.5
11.9
9
153.6
88.2
1/2 Hr.
1
10.0
36.0
-
-
-
1
9.4
52.9
2
19.4
88.9
TOTAL
3
50.5
48.4
7
114.8
101.1
6
109.6
117.2
16
274.9
326.7
Exhibit 3
McGovern
Half Hour Program Schedule
Date
Anticipated Subject
Network
Time
10/1
Film biography
CBS
8:30 P.M.
10/10
Speech-Vietnam War
CBS, NBC 0&0's
7:30-8 PM
10/15
Question and Answer Format
NBC
10-10:30 PM
10/20
Speech - Quality of
ABC
10:30-11 PM
the Nation
10/25
Not available
ABC, Partial
7:30-8 PM
NBC
11/3
Not available
CBS
10:30-11 PM
11/6
Not available
ABC
8:30-9 PM
CBS
10-10:30 PM
EXHIBIT
McGO ERN
SPCT TV/SPOT RADIO SPOT BUYS
BY NIXON PRIORITY STATES
9/11
9/18
9/25
10/2
TV
RADIO
TV
RADIO
TV
RADIO
TV
RADIO
PRIORITY #1
California
X
X *
X
X
X
X
New York
X
X
X
X *
X
X
X
X
Michigan
X
X
X
X *
X
X
X
Missouri
X
X
X
X *
X
X
X
X
Wisconsin
X
X
X
X
X
X
PRIORITY #2
Illinois
X
X
X
X *
X
X
X
Ohio
X
X
X
X *
X
X
X
X
Texas
X
X
X
X *
X
X
X
Pennsylvania
X
X
X
X *
X
X
New Jersey
X
X *
Maryland
X
X
X
Connecticut
X
X *
X
PRIORITY #3
Minnesota
X
X
X
X
X
X
Massachusetts
X
X *
X
X
X
Washington
X
X
X
X
Oregon
X
X
X
X
West Virginia
X
X
X
ALL OTHERS
Mississippi
X
X
X
Rhode Island
X
X
X
X
Kentucky
X
X
X
X
X
X
Arkansas
X
X
X
X
X
X
TOTAL Est'd.$M
48.3
178.0
33.6
184.7
33.6
178.0
81.6
90.0
*Includes both Regular radio and Black radio in spot buy. It is not known if
schedules on Black radio have continued.
EXHIBIT 4 (con't
10/9
10/16
10/23
TV
RADIO
TV
RADIO
TV
RADIO**
PRIORITY #1
California
X
X
X
X
X
X*
New York
X
X
X
X
X
X*
Michigan
X
X
X
X
X
X*
Missouri
X
X
X
X
X
X*
Wisconsin
X
X
X
PRIORITY #2
Illinois
X
X
X
X
X
X*
Ohio
X
X
X
X
X
X*
Texas
X
X
X
X
X
X*
Pennsylvania
X
X
X
X
X
X*
New Jersey
X
X*
Maryland
X
X
X
X
X
Connecticut
X
X
X
X*
PRIORITY #3
Minnesota
X
X
X
X
X
X
Massachusetts
X
X
X
X
X
X*
Washington
X
X
X
X
X
X
Oregon
X
X
X
X
X
X
West Virginia
X
X
X
ALL OTHERS
Mississippi
Rhode Island
X
X
X
Kentucky
X
X
X*
Arkansas
X
X
X*
TOTAL EST'D $M
141.6
150.0
188.4
200.0
200.0
225.0
*Includes both Regular and Black radio.
**Also states of South Dakota, Iowa, New Mexico, Nevada, Hawaii.
EXHIBIT 5
McGOVERN
REPORTED SPOT TV ACTIVITY
BY STATE BY MARKET
(WEEK OF 10/16/72*)
STATE/CITY
# ANNCTS.
$M
GRP
30 Min.
5 Min.
:60
:30
CALIFORNIA
Los Angeles
-
5
29
-
24.1
244
San Francisco
-
-
20
2
10.2
205
Sacramento
-
2
2
3
1.8
192
San Diego
-
5
11
4
3.3
225
Salinas/Monterey
-
-
-
-
-
-
-
12
62
9
39.4
NEW YORK
New York
-
4
21
4
38.8
243
Buffalo
-
-
7
3
4.2
127
Albany
-
1
1
2
.8
73
-
5
29
9
43.8
MICHIGAN
Detroit
-
3
12
-
7.3
156
MISSOURI
St. Louis
-
15
7
1
8.4
209
Kansas City
--
2
4
6
4.1
163
17
11
7
12.5
ILLINOIS
Chicago
-
8
8
-
20.8
140
OHIO
Cleveland
1
-
5
2
11.1
192
Columbus
1
4
8
2
4.8
215
Cincinnati
1
4
9
1
5.0
176
Dayton
1
--
-
-
.9
12
Toledo
1
-
-
-
.8
-
5
8
22
5
22.6
TEXAS
Dallas
--
-
1
-
1.0
22
Houston
-
6
7
1
3.5
87
San Antonio
-
6
3
3
2.3
137
-
12
11
4
6.8
Exhibit 5 (con't.)
STATE/CITY
# ANNCTS.
$M
GRP
30 Min.
5 Min.
:60
:30
PENNSYLVANIA
Philadelphia
-
2
11
2
7.6
107
Pittsburgh
-
2
9
2
4.2
140
-
4
20
4
11.8
MARYLAND
Baltimore
-
7
2
2
4.5
172
MINNESOTA
Minneapolis
-
9
11
2
7.3
212
Duluth
-
1
1
2
.4
64
10
12
4
7.7
MASSACHUSETTS
Boston
-
-
6
-
3.8
47
WASHINGTON
Seattle
-
-
10
4
3.6
172
OREGON
Portland
1
5
10
2
3.8
215
TOTAL SPOT TV
6
91
215
50
188.4
*NOTE: Buys expected to be continued and increased in week of
10/23/72.
EXHIBIT 6
McGOVERN
REPORTED SPOT RADIO MARKETS
(WEEKS OF 10/16/72 & 10/23/72)
STATE/MARKET
CALIFORNIA
WISCONSIN
Los Angeles
Milwaukee
San Francisco
Appletown
San Diego
Madison
Sacramento
Oshkosh
Fresno
Green Bay
Bakersfield
Riverside
ILLINOIS
San Jose
Modesto
Chicago
Santa Barbara
Peoria
San Bernardino
Rockford
Stockton
Urbana
Salinas
Springfield
NEW YORK
OHIO
New York
Cleveland
Buffalo
Columbus
Rochester
Cincinnati
Albany
Dayton
Syracuse
Toledo
Utica/Rome
Akron
Binghamton
Youngstown
Westchester
Springfield
Long Island
Lima
Freeport
TEXAS
MICHIGAN
Dallas
Detroit
Houston
Flint
San Antonio
Lansing
Amarillo.
Grand Rapids
Austin
Kalamazoo
Wichita Falls
Corpus Christi
MISSOURI
El Paso
Beaumont
Kansas City
Fort Worth
St. Louis
Waco
Springfield
St. Joseph
EXHIBIT 6 (con
PENNSYLVANIA
RHODE ISLAND
Philadelphia
Providence
Pittsburgh
Harrisburg/Lebanon/York
KENTUCKY
Wilkes-Barre
Erie
Louisville
Easton
Lexington
Johnstown
Allentown
ARKANSAS
Reading
Little Rock
NEW JERSEY
SOUTH DAKOTA
Trenton
New Brunswick
Rapid City
Atlantic City
Sioux Falls
MARYLAND
IOWA
Baltimore
Sioux City
Davenport
CONNECTICUT
NEW MEXICO
Hartford
New Haven
Albuquerque
MINNESOTA
NEVADA
Minneapolis
Las Vegas
Duluth
Reno
MASSACHUSETTS
HAWAII
Springfield
Honolulu
Worcester
WASHINGTON
Seattle
NOTE: 18-36 spots purchased per
Spokane
station. Both 5 minutes and
:60's reported. Most buys
OREGON
scheduled in 6-10 AM, 10 AM-3 PM
and 3-7 PM time periods. Week-
Portland
days are preferred.
Eugene
WEST VIRGINIA
Charleston
Huntington
Wheeling
Exhibit 7
McGovern
Reported Newspaper Activity
Week of
Space
Est'd #Market
Est'd $M
9/11/72
4 pg 2/c
Top 50
466.2 (incl.
Insert
Prod.)
Pg B/W
50-100
127.5
593.7
9/18/72
-
-
-
9/25/72
4 pg 2/c
Top 50
466.2 (incl.
Insert
Prod.)
1001i. B/W
Top 50
40.0
(Tune in)
506.2
10/2/72
100 li. B/W
New York City
.5
(Tune in)
TOTAL TO DATE
1,100.4
EXHIBIT 8
McGOVERN
NETWORK TV COMMERCIAL SCHEDULE
(AS MONITORED IN NEW YORK CITY)
NG
AIRDATE
NETWORK
PROGRAM
COMMERCIAL
LENGTH
CODE
WEEK OF 9/11/72
9/11
NBC
Mon. Movie
"Veterans Hospital"
5-Min.
D-1
9/12
NBC
Bonanza
"Old People"
:60
D-6
9/12
CBS
Tues. Movie
"Veterans Hospital"
5-Min.
D-1
9/13
NBC
Wed. Mystery
"Blue Collar"
:60
D-3
9/14
NBC
Ironsides
"Old People"
:60
D-6
9/14
CBS
Thurs. Movie
"Unemployment"
5-Min.
D-4
9/15
CBS
Fri. Movie
"Job Safety"
5-Min.
D-5
WEEK OF 9/18/72
9/18
ABC
The Rookies
"Blue Collar"
:60
D-3
9/19
NBC
Bold Ones
"Old People"
:60
D-6
9/19
CBS
Tues. Movie
NA
5-Min.
9/21
NBC
Flip Wilson
"Loop Holes"
:60
D-8
9/21
ABC
Mod Squad
"Crime & Drugs"
:60
D-9
9/22
CBS
Fri. Movie
NA
5-Min.
WEEK OF 9/25/72
9/25
NBC
Laugh-In
"Taxes-Even Share"
:60
D-13
9/25
CBS
Bill Cosby
"Solicitation"
:60
D-12
9/26
ABC
Marcus Welby
"Radical"
5-Min.
D-14
9/28
ABC
Owen Marshall
"Controls"
5-Min.
D-15
9/29
CBS
Fri. Movie
NA
5-Min.
-
10/1
CBS
Sandy Duncan
Biography
1/2 hr.
-
WEEK OF 10/2/72
10/2
NBC
Movie
"Anti-Trust"
5-Min.
D-17
10/3
NBC
First Tuesday
"Radical"
5-Min.
D-14
10/4
NBC
Wed. Mystery
"Welfare"
:60
D-18
10/5
CBS
Waltons
"Social Questions"
:60
D-20
10/5
CBS
Thurs. Movie
"Anti-Trust"
5-Min.
D-17
10/6
CBS
Sonny/Cher
"Bombing"
:60
D-19
10/6
CBS
Search for "T"
"Controls"
5-Min.
D-15
NA-Not Available.
EXHIBIT 8 (con't.)
NG
AIRDATE
NETWORK
PROGRAM
COMMERCIAL
LENGTH
CODE
WEEK OF 10/9/72
10/10
CBS
Edge of Night
"Anti-Trust"
5-Min.
D-17
10/10
CBS
Special
"Vietnam"
1/2 Hr.
-
10/10
NBC
Bonanza
"Bombing"
:60
D-19
10/10
CBS
Hawaii 5-0
"Loopholes"
5-Min.
-
10/10
ABC
Marcus Welby
"Welfare"
5-Min.
D-22
10/11
CBS
Medical Center
"Welfare"
5-Min.
D-22
10/12
NBC
Ironsides
"Crime & Drugs"
:60
D-9
10/12
ABC
Owen Marshall
"Unemployment"
5-Min.
D-4
10/13
CBS
Love of Life
NA
5-Min.
-
10/13
CBS
Sonny & Cher
"Controls"
5-Min.
D-15
10/14
CBS
Mission
"Bombing"
:60
D-19
Impossible
10/14
NBC
Saturday Movie
"Welfare"
5-Min.
D-22
10/15
NBC
Special
Question & Answers
1/2 Hr.
-
WEEK OF 10/16/72
10/17
ABC
Marcus Welby
"Social Questions"
5-Min.
D-11
10/17
CBS
Tues. Nite Movie "Radical"
5-Min.
D-14
10/18
CBS
Guiding Light
"Old Age-Taxes'
5-Min.
D-25
10/18
CBS
Cannon
"Wages & Prices"
:60
D-23
10/19
CBS
Secret Storm
"Old Age-Taxes"
5-Min.
D-25
10/19
ABC
Mod Squad
"McGovern Attack"
:60
D-28
10/19
CBS
Thurs. Movie
"Radical"
5-Min.
D-14
10/19
NBC
World Series
"Controls"
5-Min.
D-15
10/20
CBS
Sonny & Cher
"Watergate"
:60
NA
10/20
ABC
Special
Multi-Issues
1/2 Hr.
-
10/22
CBS
Mannix
NA
5-Min.
-
10/22
ABC
Sun.Night Movie
NA
5-Min.
-
EXHIBIT 9
RADIO TV REPORTS. INC.
41 EAST 42ND STREET, NEW YORK, N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
MOVIE
:60
STATION
WNBC
DATE
OCTOBER 17, 1972
5:15 PM CITY
NEW YORK
"WAGES & PRICES"
D-23
MCGOVERN: The price of everything you buy keeps going up
and up. So you've got a lopsided system where they put a lid on
wages but no real control on the prices that people buy. Secondly,
they don't have any controls at all cn corporatte profits or on
interest rates. Why single out the guy who lives on wages for
an income and say to the man who makes his income on stocks and
dividends and interest rates and corporation profits that he --
there's no control on him. He's free to make all the money he
wants. I don't think that's fair.
MAN: The man will be asleep when it comes to the polls.
And we're going to teach him differently.
MCGOVERN: Yes. That's right.
ANNOUNCER: McGovern. Democrat. For the people. The people
are paying for this campaign with their hard earned dollars.
Send what you can to McGovern for President, Washington, D.C.
OFFICES IN:
DETAILS
LOS
D.C.
NEW
CHICAGO
RADIO TV REPORTS, INC.
EXHIBIT 10
41 EAST 42ND STREET, NEW YORK, N.Y. 10017, 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
THE GUIDING LIGHT
5 MIN
STATION
WCBS-TV
DATE
OCTOBER 18, 1972
2:24 PM
CITY
NEW YORK
OLD AGE--TAXES D-25
WOMAN: One third of my salary has been taken away
from me. Now, if they raised the taxes any more than what
they have, the majority of people cannot pay their taxes and
they .cannot endure the hardships that are put upon them.
SENATOR McGOVERN: I agree with that. We cannot
raise taxes any more on low and middle income tax payers. We
have to
ANNOUNCER: There are millions of people in America
who wonder what happened to the money they ve saved, and the
retirement they ve earned. People who found that what has
happened in America during the past four years has shattered
their hopes for a life free of suffering and lonliness.
"
MAN: -- This woman, she's sixty seven years old and
all she gets from the government on Social Security is sixty
three dollars a month.
McGOVERN: Every time in the history of this country
that we've gotten into a war we've had a bad inflationary situa-
tion. Wars always raise the cost of living, they waste millions
of dollars that we need here at hore, and it has the effect of
raising the price of everything that we buy. That's where rost
of your tax dollars are going today, either to the war, or for
preparation for war, billions of dollars could be cut out of mili-
tary spending. There're some people who are so foolish to think
that anything that has a defense label on it is sacred. Now, it's
not. Threre's a lot of waste in that defense budge, nad if we an-
plied the same kind of standards there that we do to appropriations
to help the old people in this country we could save billions of
dollars.
MAN: I went to a drucstore to get some redication for
my paralysed wife. And there was a ran standing there waiting for
a bus. So I went over and talked to him. I said "Which way you
IN
WABHINGTON. D.
NEW
CHICAGO
-2-
EXHIBIT 10 (con't.)
going?" He said "I'm coing way down to Greenfield Avenue." That
man actually cried in my car. I can't make it any more. Every
month he has to spend twelve dollars and fifty cents for medication.
He said "I don't know what to do."
McCOVERN: Maybe he cried because someone showed a kind
action toward him. I think a lot of people -- older people are
lonelv. Ordinarily he would've been left standing on that street
corner alone. It's easily to walk by pconle who're old. They
need a lift. I don't find that old people ask verv much. They've
given their lives. They've given their health, they've reared their
children. They've paid their taxes. They 've built their homes.
They've kept up the neighborhoods, the churches, the schools. Then
they come to a tire when they can't work any more, when there's
more lonliness and less encouragement. That's the time when I
think government ought to provide a helping hand. I got a letter
from a lady last Spring and she was eighty two years old. She
has paid taxes all her life. She lives in a little one bedroom house
which she owns. She wants to keep it because her husband lived
in that house for about forty years before he died. But it cost
her fife hundred sixty dollars a year in property taxes and her
income is only seventeen hundred dollars a year. She was out
painting the house herself. Eighty two years old and she's up
on a ladder, painting that house horself. I woudl think any
decent person, whether they're old, middle or young, would
want to do what we need to do to see that these older people
can live out these later years with some security. That's what
I want to do.
ANNOUNCER: McGovern. Democrat. For the people. George
McGovern's campaign is being funded by the people, not by special
interests. Please join us by sending twenty five dollars, or
what you can, to McGovern for President, Washington, D.C.
Thank you.
EXHIBIT 11
RADIO TV REPORTS, INC.
41 EAST 42ND STREET, NEW YORK, N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
THE MOD SQUAD
:60
STATION WABC-TV
DATE
OCTOBER 19, 1972
8:56 PM
CITY
NEW YORK
McCOVERN'S ATTACK
D-28
ANNOUNCER: Four years ago Mr. Nixon said, "I pledge in my
campaign to end this war. If I fail to do so, I expect the
American people to hold me accountable for my failure. During
the Nixon years more than 6 million Indo Chinese have been
killed, wounded or made homeless. During the Nixon years,
Americans have dropped 3 million seven hundred thousand tons of
bombs. During the Mixon years 20,000 Americans have been killed.
Over a hundred thousand wounded. And 500 captured or missing.
During the Nixon years the Viotnam war has cost the American
taxpayers 62 billion dollars. Four years aco, Mr. Nixon said,
"Those who have had a chance for four years and could not produce
peace should not be given another chance."
OFFICER IN: NEW YORK
DETROIT
LOS
WASHINGTON D. c.
NEW
CHICAGO
RADIO TV REPORTS. INC.
EXHIBIT 12
41 EAST 42ND STREET. NEW YORK, N.Y. 10017, 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
STATION BREAK
:60
STATION
WCBS
DATE
OCTOBER 17, 1972
6:59 PM
CITY
NEW YORK
"OBLIGATION TO AGED"
D-24
MCGOVERN: The thing we all have in common is some day we're
all going to be old. We may be lonely. We might be poor. We might
be hungry. And we have to somehow understand that every human
being no matter what his age is has some obligation to those who
are older. I feel that very strongly. I felt it with my parents
as they got older. I feel it with other older people that I've
seen all over the country. So we want to make that a happy and
secure and relaxed time in our lives. Rather than one where
we're plagued with anxiety and poverty. I think that's the message
we have to get across to the people of the country.
WOMAN: That's right.
ANNOUNCER: McGovern. Democrat. For the people. The
people are paying for this campaign with their hard earned dollars.
Send what you can to McGovern for President, Washington, D.C.
IN
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DETROIT
LOS
ANGELES
WASHINGTON. D. a
NEW
ENGLAND
CHICAGO
RADIO TV REPORTS. INC.
EXHIBIT 13
41 EAST 42ND STREET. NEW YORK, N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
NOVIE
:30
STATION WNBC-TV
DATE
OCTOBER 13, 1972
4:58 PM
CITY
NEW YORK
TAX SHELTERS
D-26
GEORGE MCGOVERN: Tax Shelters. Uh, benefit, very high
income people at the expense of people in the middle. The people
in this room are paying a heavier tax burden because we have
too many loopholes in the law at the too. I don't mind paying
a third of my income in federal taxes until I read where somebody
who's making ten times as much as I am pay nothing. And that's
what infuriates a lot of those working people that I see in
the factories and the shops around this country. They read reports
where all the millionaires are paying at a five and six percent
rate and they re paying at a 14 to 20% rate as working people.
You really can't justify that.
ANNOUNCER: McGovern. Democrat. For the people.
OFFICES IN NEW YORK
DETROIT
LOS ANGELES
WASHINGTON,
D.C.
.
NEW
CHICAGO
RADIO TV REPORTS. INC.
EXHIBIT 14
41 EAST 42ND STREET. NEW YORK, N.Y. 10017, 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
THE MIKE DOUGLAS SHOW
:60
STATION WCBS-TV
DATE
OCTOBER 18, 1972
5:25 PM
CITY
NEW YORK
VIETNAN D-27
MAN:
He was killed over there in Vietnam about
two years ago. We're going to go to Russia now and help de-
velop their country, and the Chinese say they want Nixon to
stay in power. Why?
SENATOR GEORGE McGOVERN: Personally, I think it was
a good thing the President went to Peking. I think it's a good
thing we're trying to improve our relations with Russia. But
why do we say that fifty million people in North Vietnam are
a greater threat to the United States because they're communists
than eight hundred million people in China or three hundred mil-
lion people in Russia. This is the thing that doesn't make sense.
MAN: I voted for Nixon, I never voted for a Republican
before until he came along and said he's going to stop this war.
Which he didn't do.
McGOVERN: Do you know who you're going to vote for this
year?
CROWD: George McGovern!!
ANNOUNCER: McGovern, Democrat, For the people. The people
are paying for this campaign with their hard earned dollars. Send
what you can to McGovern For President, Washington, D.C.
OFFICES IN. NEW YORK
DETROIT
LOS ANDELES
WASHINGTON, P. C.
NEW ENGLAND
CHICAGO
RADIO TV REPORTS, INC.
EXHIBIT 15
41 EAST 42ND STREET, NEW YORK, N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM McGOVERN COMMERCIAL
STATION WOR
DATE
OCTOBER 9, 1972
8 PM
CITY
NEW YORK
R-14
McGOVERN FOR PRESIDENT
ANNOUNCER: Time for the following political announcement
is paid for by McGovern for President Committee.
MAN: From my point of view, we've seen the President
deliver for the big business interests, for the war interests,
but we haven't seen him really provide the leadership that would
deliver for the interests here.
MAN: A way to make a living, for the older people, the women,
veterans, talk about all of them.
MAN: We're getting promises and no deliveries.
GEORGE MC GOVERN: I'm just as sick and tired of phonies
as you are.
MAN: 1972: America in crisis. Its people see problems that
the political voices of vesterday could not solve, voices that
would ask for a second chance. They look now for a new kind of
leadership in men like George McGovern.
MC GOVERN: If the President of the United States can develop
a program that will provide decent jobs for every man and woman in the.
United States, we can have decent schools, we can have good health
care for every citizen
MAN: This message was paid for by the McGovern for President
Committee. On November 7th, George McGovern.
MC GOVERN: That's what I want to do. That's why I'm running
for the Presidency.
ANNOUNCER: Time for the preceding political announcement
paid for by McGovern for President Committee.
IN
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