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From Strachan to Haldeman RE: campaign advertising. 3 pgs. [Subject: Campaign] [Memo], 11/1/1972
RE McGovern and RN campaign advertising, including scripts for commercials and other materials. 63 pgs. [Subject: Campaign] [Report], no date
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This file contains:
From Strachan to Haldeman RE: campaign advertising. 3 pgs. [Subject: Campaign] [Memo], 11/1/1972
RE McGovern and RN campaign advertising, including scripts for commercials and other materials. 63 pgs. [Subject: Campaign] [Report], no date
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Richard Nixon Presidential Library
Contested Materials Collection
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Subject
Document Type
Document Description
15
12
11/1/1972
Campaign
Memo
From Strachan to Haldeman RE: campaign
advertising. 3 pgs.
15
12
>
Campaign
Report
Report on McGovern and RN campaign
advertising, including scripts for
commercials and other materials. 63 pgs.
Friday, February 11, 2011
Page 1 of 1
November 1, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Advertising
A review today with the November Group of the com-
parative expenditures for the advertising by the
President and McGovern for the last 10 days of the
campaign indicates:
1) The President is spending 1,600 for the
last 10 days. McGovern's estimated expendi-
tures are 1,248. The details of the President's
campaign expenditures appear at Tab A, and the
McGovern competitive analysis is at Tab B.
2) The McGovern expenditure estimates are based
on known network buys of 574. The local spots
are estimated at 425. However, the local T.V.
and radio spots are very difficult to trace
and this 425 is based on last week's detected
activity. Field reports to Dailey and others
indicate McGovern may be outspending us locally
3 to 1.
3) Additional nework 60" time is available but
at the commercial rate of 50-60 per minute instead
of the political rate of 35-40.
4) Additional local T.V. spots could be purchased
but the quality of the buys would be poor because
of the competition with local candidates.
5) The best mass medium to use if substantial
additional campaign resources were to be spent on
campaign advertising would be newspaper. You have
approved the Democrats for Nixon newspaper ads
-2-
on Weldare, Defense and Credibility. Also, the
"Crisis in the Middle East" ad which has been
approved by you and Kissinger is considered by the
November Group to be one of the best newspaper
ads. If the decision were reached to run these
newspaper ads in selected markets on Sunday, November
5 and Monday, November 6, the cost would be 250
per day. To assure placement approval would
be required soon as two day insertions are required
in the major markets.
RECOMMENDATION:
That you authorize proceeding with a 500 ndwspaper
campaign as well as local T.V. spot purchases.
AGREE
DISAGREEE
COMMENT
Other advertising matters that require your attention are:
1) November 2 Presidential Address
The November Group has purchased NBC T.V., and NCB, CBS
and Mutual Radio for 7:30 EST, 6:30 CST and 7:80 PST.
Their purchase of local stations to blanket the market
has run into problems, ABC local stations in Los
Angeles, New York and Chicago hawseso far refused to
clear their stations. Bill Carruthers talked with
Elton Rule, President of ABC, but nothing happened.
Dailey and Joanou are trying to get MacGregor to
intervene but have been unsuccessful.
You should call MacGregor.
2) Election Eve
McGoYern, this morning, changed his plans to buy
spearate 1/2 hours on Election EVe. Instead, he has
purchased 55 minutes on NBC. The November Group has
purchased 5 minutes for the President on ABC following
the football game at 11:30 to 11:35 and 5 minutes
on CBS following Bill Cosby at 10:55 to 11:00.
-3-
The question is whether they should purchase the
5 minutes following McGovern's 55 minutes at
8:55 to 9:00. The ratings may be down but
the contrast could be helpful.
RECOMMENDATION:
Proceed with purchase of 5 minutes for the President
following McGovern.
AGREE
DISAGREE
COMMENT
GS:car
A
CURRENT PLAN
Comm for he Re-dection of :: President
October 25, 1972
MEMORANDUM FOR:
THE HONORABLE CLARK MACGREGOR
THORUGH:
JEB S. MAGENDER
FROM:
PHIL JOANOU
SUBJECT:
Revision in Advertising Decisions for the
Week of October 30 through November 6
On the basis of agreements in this morning's meeting, attached
is a revised market list for the week of October 30.
Following is a breakdown of estimated funds required.
Network Television
$ 569,294 (1)
One half hour speech
300,000
1, Added
Wisconsin #9TH TV
Network Radio (Speeches)
150,000
Local Spot Oct. 30 - Nov. 6
357,975 704 TV
2. Added Wilkes/Barre- -
Newspaper
22,600 (2)
SPANTON+5M
Special Radio
85,000 (3)
3. Add 1/2 hour
$1,484,869 ok
Commally m CALIFE
Additional Network 60's
140,425 (4) ok - NeTonly
Mich Fri-Sat-Sun
(if available)
SPENT +54,000
$1,625,294
-4. Considering getout
vote radio in sev.
(1) Included in committed bedget
mkts"
(?) 1.27 York: J. ish-oriented ads in M.SS NEWS-
papers, Economists endorsement in NEW York
5. Lewish N.P.
Times: Thod 18land: Anti-McGovern Deficuse
Essex Cirity NJ. Phila.
Culs in di 'lios and v-ckline. ($3,000)
Churgo, Batimore .$16m
(3) i delation other radio in NEW York,
donig 51, Call (ornia, M. issunusetts, Thode Island,
Wirrentin.
6. RAdio speeches:
(..)
wirl to provide additisto network coverage
7. Aanew radeo 5. Mar night.
9. Southern FUDIO speech- - Thurs. atlanta speech
8. 7:35 Am AUDIO (MON. then ELECTION Day)
EXCLUDE sum.
Hon. Clark MacGregor
-2-
October 25, 1972
The preceding $1,625,294 is based on the assumption that:
1. A moderately heavy local advertising effort will be
employed during the last week.
2. Several additional network radio specches will be
requested.
3. A major half-hour network schedule will be ordered.
4
That
The following decisions are required:
1. Network comercial schedule of "Pussia", "China", "Older
Americans" five minute comercials, and "Turnaround" and
"Welfare" :60s.
Approve
OR
Disapprove
2. Purchase $357,975 in local spot IV and radio (see attached
list) for moderately heavy last week effort.
Approve OK
Disapprove
3. Schedule DET: "negative" :60 3 in local spot, with the addition
of "Pusing" in Detroit and Flint / Saginaw.
Approve on
Disapprove
4. Purchase $ 22,500 in requested novspaper insertions in
New York and Rhode Island.
Approve 6/2
Disapprove
5. Purchase $ $5,000 in additional willio in defenze plant and
military installation LINDS in My states for airing copy
attacking ToGovern's proposed defence cuts.
Approve OK
Disapprove
6. Parchase $ 140, 125 in additional network 60's (if available)
Approve
OR
Disapprove
CC: Poter H. Dailey
LOCAL ADVERITSING October 30 - November 6
STATE
MARKETS
TILEVISION
RADIO
TOTAL COST
California
L.A., San Francisco, Sacramento,
$ 95,000
$ 29,697
$ 124,647
San Diego, Fresno, Chico, Salinas,
Bakersfield, Santa Barbara, Palm
Springs, Eureka, El Centro
Michigan
Detroit, Grand Repids, Flint,
32,205
11,896
44,101
Saginaw, Bay City
Massachusetts
Boston, Springfield
17,472
8,955
26,427
Penncylvania
Philadelphia, Pittsburgh
35,000
18,200
53,200
New York
New York City, Buffalo
70,200
20,600
90,800
Illinois
Chicago (Cook County)
-
18,800
13,800
GRAND TOTALS
$ 249,877
$ 108,098
$ 357,975
Committee for the Re-election of the President
MEMORANDUM
Ocotber 24, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
WILLIAM D. NOVELLI
SUBJECT:
"MeGovern Defense Cuts" Radio Program
This is to outline a one-week radio campaign to communicate
the effects of McGovern's proposed defense budget reductions.
Recommended radio markets and budget levels are as follows:
(M $)
1. California
San Francisco (emphasis on Alameda, Santa
8.7
Clara, San Mateo and Contra Costa counties)
Sacramento
4.5
Total California
13.2
2. New York
New York City
19.2
Rochester
3.3
Syracuse
2.5
Total New York
25.0
3. Michigun
Detroit
10.1
Flint / Saginew
2.5
Grand Rapias / Talemazoo
3.7
Total Michigan
16.3
Mr. Gordon Strechan
-2-
October 24, 1972
CC: Peter II. Dailey
Phil Joanou
(M $)
4. Wisconsin
Milwaukee (including Facine)
6.6
Kenosha
.3
Total Wisconsin
6.9
5. Massachusetts
Boston
7.2
Springfield
3.3
Total Massachusetts
10.5
6. Rhode Island
Providence
3.2
GRAND TOTAL
$ 75.1 M
These markets were selected on the basis of polling and other
information indicating where additional media pressure is needed.
The bud, it levels afford a one-week (October 31 to November 6)
effort which will reach 500 of the adult voters an average of
three times.
Areas with military installations that would be affected by
McGovem's was yore grouped within radio markets because of the
coverage J.C huying structure of this madium. For instance, Alemoda
County ( impdo Air Station) will Le covered as part of the San
Prencisco market, since Alamada cannot be covered adequately
with local radio purchases. Prweter, available radio stations in
commin with inmustrica, like Alanada, will be bought as
part of the larger mirket plan.
Except for California and Massachusetts (which have a sufficient
number of defense installations in cach modist to warront separate
COM. voiale) the cc...: has Leen written to cover the potential ( Swets OF
Modove old proposal on on entire state. Copy for eight commercials
is all. to A.
Shoramento
The November Group
Ridio 60:
10/23/72
ANNOUNCER: According to a Congressional study, George
McGovern's proposed 32 billion dollar sidsh in the U.S. Defense
budget could mean closing down Deale, Mather and McClellan
Air Force Bases and the Naval Depot. That's a payroll loss
of 256 million dollars, and 21 thousand civilians out of
work.
The least that could happen to the Sacramento area
under McGovern would be the firing of 6 thousand civilians
and a loss of 66 million dollars. This doesn't include
cuts in military personnel and spending.
Hubert Humphrey said of the MCGovern defense cuts,
"No responsible President would think of cutting our
defenses back to the level of a second-class power. "
Well, George MCGovern would. His plan to make
America a second-rate power would also turn thousands of
Sacramento area workers into second-class citizens. That's
why we have to re-elect President Nixon.
Paid political announcement by the Radio Committee to
Re-elect the President.
Rhode Island
The November Group
Padio 60:
10/23/72
ANNOUNCER: According to a Congressional study, George
McGovern's proposed 32 billion dollar slash in the U.S.
Defense budget could mean closing down the Davisville Con-
struction Center, the Quonset Point air station and the
Newport Naval Station, plus severe cutbacks at the
Newport Naval Base. That's a payroll loss of 88 million
dollars and nearly 8 thousand civilians out of work.
The least that could happen to Rhode Island under
McGovern would be the firing of nearly 3,000 civilians
and an income loss of 30 million dollars. That doesn't in-
clude cuts in military personnel and spending.
Hubert Humphrcy said of McGovern's defense cuts, "It
shocks me. No responsible President would think of cutting
our defenses back to the level of a second-class power. "
Well, George McGovern would. His plan to make America
a second rate power would also turn thousands of Rhode Island
workers into second-class citizens. That's why we have to
re-elect President Nizon.
Paid political announcement by the Radio Committee to
Re-elect the President.
The November Group
Springfield (Chicopee Falls)
Radio 60:
10/23/72
AINOUNCER:
According to a Congressional study, George
McGovern's proposed 32 billion dollar slash in
the U.S. Defense budget could mean completely
closing down the Westover Air Force Base. That's a
payroll loss of 53 million dollars, and nearly 1,000
civilians out of work in the Springfield area.
Across the entire state, McGovern's defense cuts
could mean a total loss of 42 thousand jobs and over
560 million dollars in payroll earnings. This doesn't
even include all the cuts in military personnel and
spending.
Hubert Humphrey said of McGovern's defense cuts,
"It shocks me. No responsible President would think
of cutting our defenses back to the level of a second-
class power."
Well, George McGovernwould. His plan to make
America a second-rate power would also turn thousands
of Massachusetts workers into second-class citizens.
That's why we have to re-elect President Nixon on November
7th.
Paid political announcement by the Radio Committee to
Re-elect the President.
The November Group
San Francisco
Fadio :60
October 23, 1972
ANNOUNCER:
According to a Congressional study, George McGovern's
proposed 32 billion, dollar STash in the U.S. Defense budget could
mean closing down the Alameda and Noffet Air Stations, Hunter's
Point and Hamilton Air Force Base, plus cutbacks in eight
other installations. That's a payroll loss of 213 million
dollars, and 19 thousand civilians out of work.
under
The least that could happen to the San Francisco area McGovern
would be the firing of seven thousand civilians and a loss of
75 million dollars. This doesn't include cuts in military
personhal and spending.
Hubert Hunghrey said of McGovern's defense cuts, "No responsible
President would think of cutting our defenses back to the level
of a second-class power."
Well, George Indovern would. Ilis plan to make America a second-
rate power buld also turn thousands of Day Area workers into
second class citizens. That's why we have to re-elect President
Nixon.
Paid.political announcement by the Radio Comittee to Re-olect
the Previd 1.0.
The November Group
New York
Radio :60
October 23, 1972
ANNOUNCER:
Acconling to a Congressional study, George McGovern's
dollar
proposed 32 billion slash in the U.S. Defense budget could
mean closing down five major military installations and cutbacks
in two others in New York State alone. That's a payroll loss of
$103 million dollars and nearly ten thousand civilians out of
work.
The least that could happen to New York State under George
McGovern would be the firing of 3,300 civilians and a loss of
over 35 million dollars. This doesn't include cuts in military
personnel and spending.
Hubert Humphrey said of McGovern's defense cuts, "No responsible
President would think of cutting our defenses back to the level
of a second-class power."
Well, George McGovern would. His plan to make America a second-
rate power would also turn thousands of New Yorkers into second
class citizens. That's why we have to re-elect Tresident Nixon.
Paid political announcement by the Radio Committee to Pe-clect
the President.
The November Group
Wicconsin
Radio :60
October 23, 1972
ANNOUNCER:
According to a Congressional study, George McGovern's
dollar
proposed 32 billion clash in the U.S. Defense budget could
mean the closing of both Wisconsin's military installations
at a loss of four thousand jobs and 47 million dollars in lost
payroll earnings. There could also be nearly 50% cutbacks in
the state's defense industries which would mean an additional
nine thousand people out of work and 187 million dollars in
payroll loss. This doesn't include cuts in military personnel
and spending.
Hubert Humphrey said of McGovern's defense cuts, "It shocks me.
No responsible President would think of cutting our defenses
back to the level of is second-class power."
Well, George McCovern would. His plan to make America a
second-rate power would also turn thousands of Wisconsin
workers into second class citizens. That's why we have to re-elcet
President Minon.
Paid political announcement by the Rudio Comitice to Re-elect
the President.
The November Group
Borton
Radio :60
10/23
ANNOUNCER: According to a Congressional study, George MCGovern's
proposed 32 billion dollar slash in the U.S. defense
budget could mean closing down Fort Devens and Hanscom
Field, as well as severe cutbacks at two other major
installations and within the defense industries in
the Boston area. That's a payroll loss of 404 million
dollars and 6 thousand civilians out of work.
The least that could happen to Boston under McGovern
would be the firing of three thousand civilians
and an income loss of 302 million dollars.
Hubert Humphrey said of McGovern's defense
cuts, "It shocks me. No responsible President
would think of cutting our defenses back to the
Jevel of a second-class power."
Well, George McGovern would. Ilis plan to
make America a second-rate power would also turn
area
thousands of Boston, workers into second-class
citizens. That's why we have to re-elect President
Nixon.
Paid political announcement by the Radio
Committee to Re-elect the President.
The November Group
Michigan
Radio 60:
October 23, 1972
ANNOUNCER: According to a Congressional study, George
McGovern's proposed 32 billion dollar slash in the U.S.
Defense budget would mean severe cutbacks in three major
military installations here in Michigan and cutbacks in
defense industries such as Chrysler, LTV and Diamond Reo.
That means that 13 thousand Michigan workers would lose
their jobs, with a loss of 265 million dollars in payroll in-
come. And this doesn't include cuts in military personnel
and sponding in the state.
Hubert Humphrey said of the McGovern defense cuts,
"It shocks me. No responsible President would think of
cutting our defenses back to the level of a second-class
power.
"
Well, George McGovern would. His plan to make America
a second-rate power would also turn thousands of Michigan
workers into second-class citizens. That's why we have to
re-elect President on November 7th.
Paid political announcement by the Radio Committee to
Re-clect the President.
B
This will serve to provide you with McGovern's firm network activity for
the week of 10/30 - 11/6/72 (Election Eve) :
Est
Est.Net
Net
Date
Day
Time
Length
Program
GRP $
Cost
%
$
ABC
11/2
Thur.
10:55-11:00PM
"5"
Owen Marshall
17.0
5,766
11/4
Sat.
10:55-11:00PM
"5"
Sixth Sense
14.0
5,766
11/6
Mon.
8:30- 9:00PM
1/2 hr.
"Elec. Eve"
10.0
36,023
TOTAL ABC:
41.0
47,555
CBS
10/31
Tues.
9:25- 9:30PM
"5"
Hawaii 5-0
22.3
13,893
11/1
Wed.
8:55- 9:00PM
"5"
Burnett
19.2
13,819
11/1
Wed.
9:55-10:00PM
"5"
Med. Center
21.2
13,182
11/2
Thur.
8:55- 9:00PM
"5"
Waltons
13.6
13,218
11/3
Fri.
3:55- 4:00PM
"5"
Secret Storm
7.0
5,271
11/4
Sat.
10:55-11:00PM
"5"
Mission Impos.
18.3
13,635
11/5
Sun.
1:00- 4:00PM
"60"
NFL Regional
17.0
8,585
11/6
Mon.
1:55- 2:00PM
"5"
As World Turns
11.7
5,664
11/6
Mon.
10:00-10:30PM
1/2 Hr.
"Elec. Eve"
10.0
81,600
11/3
Fri.
10:30-11:00PM
1/2 Hr.
McGovern
10.0
72,080
TOTAL CBS:
150.
240,947
NBC
10/30
Mon.
8:00- 9:00PM
"60"
Laugh-In.
18.9
30,000
10/30
Mon.
10:55-11:00PM
"5"
Mon. Movie
18.9
11,921
10/31
Tues.
9:00-10:00PM
"60"
Bold Ones
18.3
25,000
11/1
Wed.
8:30-10:00PM
"60"
Mystery Movie
19.1
27,200
11/2
Thur.
9:00-10:00PM
"60"
Ironside
23.9
31,450
11/3
Fri.
10:00-11:00PM
"60"
Banyon
14.6
20,400
11/4
Sat.
8:00- 9:00PM
"60"
Emergency
13.2
19,550
11/4
Sat.
9:00-11:00PM
"60"
Sat. Movie
17.3
21,250
11/6
Mon.
8:00- 9:00PM
"60"
Laugh-In
18.9
30,000
*11/1
Wed.
10:30-11:00PM
1/2 Hr.
McGovern
10.0
69,360
TOTAL NBC:
173.1
286,131
TOTAL 20 ANNOUNCEMENTS:
364.4 574,633
*Just purchased - 5PM.
909 THIRD AVENUE
NEW YORK, N. Y. 10022
(212) 752-3500
TWX NO. 710-581-3831
McGOVERN
COMPETITIVE MEDIA/COPY
ANALYSIS
AS OF 10/30/72
Prepared by: November Group, Inc.
date: October 28, 1972
I.
OVERVIEW
McGovern will reportedly spend over $1 million in each of the
last two weeks of the Presidential campaign. For the period of
October 30 through November 6, it is expected the Democratic
candidate will spend nearly $1,250M dollars - 32% more than,
the current planned Nixon outlay:
10/30 - 11/6/72
PROJECTED EXPENDITURES
% Diff.
McGovern
Nixon
McG vs N
($M)
($M)
(%)
Network TV
574.8
469.4
+22
Spot TV
425.0
251.6
+69
Network Radio
13.0
25.4
-49
Spot Radio
235.0
171.3
+37
Newspapers
-
30.0
-
TOTAL
1,247.8
947.7
+32
In the final two weeks of the campaign, McGovern TV copy has
also become extremely aggressive. In the past week, McGovern
has moved from exclusive use of his rehearsed interview format
commercials to a mix with new, extremely strong announcer voice
over "attack" commercials. These commercials attack the
President on the issues of Vietnam, the Watergate incident, food
price increases, unemployment, campaign contributions, crime.
II. MEDIA
A. Total McGovern Spending to Date (Exhibit 1)
McGovern's media activity kicked off the week of September 11.
In the intervening eight weeks the Democratic candidate has
spent nearly $6 million in reported broadcast and print
-2-
advertising - against a reported $4,125M expenditure by Nixon.
In the last two weeks of the campaign, McGovern has spent
over $1 million a week. In the final eight days of the
campaign, it is expected McGovern will spend approximately
$1,250M to win the election.
B. Comparison McGovern VS Nixon Media Activity (Exhibit 1)
The Nixon media campaign started two weeks later than the
McGovern effort. And it is reported that the Nixon campaign
was outspent by the McGovern effort during three of the
remaining six weeks. As a result, total McGovern reported
spending is 45% ahead of Nixon for the total campaign period.
The major differences between the McGovern and Nixon media
spending strategies to date are:
1) Both candidates utilize network TV in both the 60-second
and 5-minute availabilities. In addition, however,
McGovern has purchased several half hour positions.
2) Both candidates have employed network radio in the latter
days of the campaign. McGovern, however, has purchased
60-second and 5-minute announcements while Nixon has
utilized network radio to make 15 and 30 minute live
addresses to the voters.
-3-
3) With the exception of the week of October 9, McGovern
has reportedly spent more in local media than he has in the
national (network TV) media. Nixon's primary media
vehicle is network TV.
4) Both McGovern and Nixon have used spot TV to target in
on voters in major markets in key states. In the week
of October 23, McGovern, for the first time, appears to
have spent more in spot TV than in spot radio to reach
voters on a local basis.
5) McGovern has used radio extensively to obtain broad
market coverage in at least 27 states. Nixon has used
spot radio in a limited list of "close" states - primarily
to target messages against key voter blocs (Youth,
Ethnics).
6) In the early weeks of the campaign McGovern used newspapers
extensively - primarily to carry pleas for campaign con-
tributions. However, there have been no reports of major
McGovern newspaper activity in recent weeks.
Newspapers have been used selectively in the Nixon cam-
paign - primarily for "tune-in" ads and local "attack"
advertising.
-4-
C. McGovern Network TV (Exhibits 2-3)
During the first four weeks of his media campaign, McGovern
maintained a stable 6-7 announcements per week network TV
schedule.
This was increased to 12-16 announcements per week for the
latter three weeks of October.
In the final eight days of the campaign, the TV networks
report McGovern will increase his schedule to 23 announcements/
programs.
It is interesting to note that a greater proportion (9 of 23)
of these final announcements will be in the 60-second length
than has been evidenced to date. This probably indicates
McGovern plans to place increased emphasis on the new 60 second
"attack" commercials.
Four McGovern half hours are also planned in the next 8 days-
2 of these are scheduled for election eve.
In spite of this heavy schedule in network TV, less than 50%
of weekly McGovern media monies in recent weeks have been
invested in this national medium. The bulk of McGovern
broadcast dollars are invested in local spot TV and spot
radio buys.
-5-
McGovern has, throughout the campaign, made relatively little
use of day network. Scheduling on ABC has been lighter than
that evidenced on the other two networks.
D. McGovern Spot TV (Exhibits 5-6)
As noted in previous weeks, care must be exercised when
reviewing both spot TV and spot radio expenditures reported
for McGovern.
However, within the limitations of the reporting sources, it
appears McGovern spot TV expenditures jumped to nearly $400M
for the week of October 23, more than McGovern spending in any
other medium for the period. It is expected McGovern will
maintain or increase this spending level in the next eight
days.
McGovern is investing in spot TV in major markets in all of
the Nixon priority states. Hour, half hour, 5 minute, 60 and
30-second positions are being purchased on a market by market
basis - primarily in the fringe and prime time periods.
Several hour and half hour time periods were used in the
week of October 23 on a spot basis:
1) Half hour buys were made on selected CBS affiliate and
independent stations to back up the ABC-NBC network
half hours on October 25.
-6-
2) In New York state, McGovern purchased an hour telecast
in major markets to conduct a telephone answer program
on October 23. It is anticipated this telethon format
will be utilized in other states as well.
In several markets, the McGovern spot TV buy is reported to
deliver between 300-500 GRP's per week. Added to the
expected 365 GRP's to be achieved by network TV, McGovern
will be delivering between 700 and 900 GRP's against voters
in key markets in the final days before the election. And
this does not include the network and spot radio media
weight.
E. Network Radio (Exhibit 4)
McGovern is utilizing network radio in the final days of
the campaign - to carry 5-minute and 60-second announcement
schedules.
F. Spot Radio (Exhibits 5 and 7)
Again, caution must be exercised when reviewing spot radio
reports.
However, based on review of seven major reps, it appears
McGovern has purchased an extensive radio effort in over
100 markets in 27 states.
During the week of October 23, for the first time since the
start of his campaign, McGovern reportedly spent more in
spot TV than he did in spot radio. This represents a
major change in campaign strategy for the Democratic candidate.
-7-
However, it appears McGovern is still relying heavily on
spot radio to obtain broad market coverage and to target
in on special voter groups (Youth, Spanish and Blacks)
McGovern spot radio states include all the Nixon priority
states plus South Dakota, Iowa, New Mexico, Nevada, Maine,
Hawaii and Alaska.
Sources indicate radio buys range from 18-36 spots per week
per station. Buys are in both 5 minute and 60-second lengths
and are scheduled in drive (2/3's) and housewife (1/3)
time periods.
G. Newspapers (Exhibit 8)
Some newspaper activity may have been placed locally. However,
only four major "national" ads have been reported to date.
During the week of October 23, a tune-in ad appeared on
November 25 to promote the network TV half hour. And a
special ad appeared in New York papers to promote a pre-
election party to be given in New York by McGovern on
November 31.
H. Miscellaneous
In addition to the anticipated McGovern media activity in
the coming days, the following special "events" have been
reported
1) Fifty members of Congress have formed a "Committee" and
purchased a half hour of time on 10/30 (10:30-11PM)
on the CBS-TV network. According to CBS, it is a
-8-
bi-partisan group who will use the time to expound on
their candidacies.
2) The American Independent Party (John Schmitz) has purchased
a half hour of time on 10/31 (10:30-11PM) on the NBC-TV
network.
3) Representatives of George Meany have contacted the radio
networks and asked for five minutes of time to be aired
either November 3, 4 or 5.
III COPY
A. Television (Exhibits 9-18)
Four new McGovern "attack" commercials were aired on network
TV the week of October 23:
"Supermarket" - focuses on food price increases.
"Unemployment" - focuses on increased unemployment.
"Crime" - focuses on crime increases.
"Tanya" - focuses on Vietnam via death of civilians.
The commercials utilize a simple full screen crawl of the text
with an announcer voice-over reading. Earlier network TV
commercials in this format included a Vietnam policy attack
and a commercial on the Watergate incident.
A 30-second commercial in the format appeared on New York
spot television during the week. This commercial attacked
the President's "secret campaign contributions."
-9-
The rehearsed question format commercials continue to be used.
Three new executions focusing on jobs and taxes appeared on
New York spot TV during the week.
On October 25 McGovern made a 30-minute network TV address
to the voters. The speech attacked the corruption in
government (i.e. the Nixon administration).
Four more network TV half hours are planned. Sources
indicate at least one of these may be a staged debate between
McGovern and Nixon. McGovern will debate a paper Nixon.
"Nixon" will respond with former remarks taken out of context,
film clips etc. (NOTE: A suggestion of this format appeared
in the New York Times on October 23. It now appears such
a program has been taped.)
B. Radio (Exhibits 19-26)
Several new radio commercials were picked up this past week
in New York City. Most of these continued to use the rehearsed
interview format. One commercial audited in Detroit used
Senator Proxmire as a spokesman for McGovern.
Newspaper stories indicate the track of the TV "attack"
commercials will be used on radio. One commercial ("Vietnam")
of this type was picked up in Detroit this past week.
C. Newspapers (Exhibits 27-28)
Only one tune-in ad and one party promotion ad were picked
up this week.
EXHIBIT 1
COMPARISON
McGOVERN VS NIXON
ESTIMATED MEDIA SPENDING RATES
(NET)
% DIFF.
PERIOD/MEDIA
McGOVERN
NIXON*
McG vs N
($M)
($M)
(%)
WEEK OF 9/11/72
Network TV
133.6
-
+
Spot TV
48.3
-
+
Network Radio
-
-
-
Spot Radio
178.0
-
+
Newspapers
593.7
-
+
TOTAL
953.6
-
+
WEEK OF 9/18/72
Network TV
137.2
25.3
+442
Spot TV
33.6
-
+
Network Radio
-
-
-
Spot Radio
184.7
-
+
Newspapers
-
-
-
TOTAL
355.5
25.3
+1305
WEEK OF 9/25/72
Network TV
158.7
37.3
+325
Spot TV
33.6
154.9
- 78
Network Radio
-
-
-
Spot Radio
178.0
3.1
+
Newspapers
486.2
198.2
+145
TOTAL
856.5
393.5
+118
WEEK OF 10/2/72
Network TV
122.3
224.4
- 45
Spot TV
81.6
183.5
- 55
Network Radio
-
18.1
-
Spot Radio
90.0
37.6
+139
Newspapers
.5
17.0
- 93
TOTAL
294.4
480.6
- 39
EXHIBIT 1 (con't.)
% DIFF.
PERIOD/MEDIA
McGOVERN
NIXON*
McG VS N
($M)
($M)
(%)
WEEK OF 10/9/72
Network TV
315.3
424.0
- 26
:
Spot TV
141.6
196.6
- 28
Network Radio
-
19.2
-
Spot Radio
150.0
37.6
+299
Newspapers
-
40.0
-
TOTAL
606.9
717.4
- 15
WEEK OF 10/16/72
Network TV
212.5
519.5
- 59
Spot TV
188.4
267.9
- 30
Network Radio
36.0
37.3
- 3
Spot Radio
200.0
66.3
+202
Newspapers
-
26.0
-
TOTAL
636.9
917.0
- 31
WEEK OF 10/23/72
Network TV
326.6
481.6
- 32
Spot TV
385.4
60.8
+534
Network Radio
44.5
74.6
- 40
Spot Radio
225.0
22.0
+923
Newspapers
40.0
4.0
+900
TOTAL
1,021.5
643.0
+ 77
WEEK OF 10/30-11/6/72
Network TV
574.8
469.4
+ 22
Spot TV
425.0**
251.6
+ 69
Network Radio
13.0
25.4
- 49
Spot Radio
235.0**
171.3
+ 37
Newspapers
-
30.0
-
TOTAL
1,247.8**
947.7
+ 32
TOTAL CAMPAIGN
Network TV
1,981.0
2,181.5
- 9
Spot TV
1,337.5
1,115.3
+ 20
Network Radio
93.5
174.6
- 46
Spot Radio
1,440.7
337.9
+326
Newspapers
1,120.4
315.2
+255
TOTAL
5,973.1
4,124.5
+ 45
*Does not include Voter Group print or State Committee advertising.
* *Reflects projected cost for 11/6/72.
McGOVERN
EXHIBIT 2
REPORTED NETWORK TV BUYS
ABC
CBS
NBC
TOTAL NETWORK TV
#
GRP's
$M
#
GRP's
$M
#
GRP's
$M
#
GRP's
$M*
WEEK OF 9/11/72
: 30
-
-
-
-
--
-
-
-
-
I
-
1
:60
-
-
1
-
-
-
3
61.5
84.2
3
61.5
84.2
5 Min
-
-
-
3
56.6
37.3
1
19.2
12.1
4
75.8
49.4
1/2 hr.
-
-
-
-
-
-
-
-
I
-
-
-
TOTAL
-
-
-
3
56.6
37.3
4
80.7
96.3
7
137.3
133.6
WEEK OF 9/18/72
:30
I
-
-
-
-
-
-
-
I
I
I
I
: 60
2
33.9
58.3
-
-
-
2
43.8
58.7
4
77.7
117.0
5 Min
-
-
-
2
37.8
20.2
1
-
-
2
37.8
20.2
1/2 Hr.
-
I
-
-
-
-
-
I
I
I
-
-
TOTAL
2
33.9
58.3
2
37.8
20.2
2
43.8
58.7
6
115.5
137.2
WEEK OF 9/25/72
: 30
I
I
-
-
-
-
-
-
-
-
-
-
: 60
-
-
I
1
18.5
34.9
1
18.9
25.5
2
37.4
60.4
5 Min.
2
42.5
11.1
1
18.3
11.5
-
-
-
3
60.8
22.6
1/2 Hr.
-
-
-
1
11.0
75.7
-
-
-
1
11.0
75.7
TOTAL
2
42.5
11.1
3
47.8
122.1
1
18.9
25.5
6
109.2
158.7
WEEK OF 10/2/72
:30
-
I
-
-
-
-
-
-
-
-
-
I
:60
-
-
I
2
31.9
54.8
1
19.1
27.2
.3
51.0
82.0
5 Min.
-
-
I
2
27.5
16.5
2
27.6
23.8
4
55.1
40.3
1/2 Hr.
I
I
I
I
I
I
I
I
I
-
I
I
TOTAL
I
I
I
4
59.4
71.3
3
46.7
51.0
7
106.1
122.3
# # = # of Anncts.
* = All $M net
EXHIBIT 2 (con't.)
ABC
CBS
NBC
TOTAL NETWORK TV
#
GRP's
$M
#
GRP's
$M
#
GRP's
$M
#
GRP's
$M
WEEK OF 10/9/72
:30
-
-
-
-
-
-
-
-
-
-
-
-
:60
-
-
-
1
18.3
37.1
2
44.9
56.1
3
63.2
93.2
5 Min.
2
43.1
11.5
5
75.2
50.9
1
17.3
11.3
8
135.6
73.7
1/2 Hr.
-
-
-
1
9.0
73.4
1
10.0
75.0
2
19.0
148.4
TOTAL
2
43.1
11.5
7
102.5
161.4
4
72.2
142.4
13
217.8
315.3
WEEK OF 10/16/72
:30
-
-
-
-
-
-
-
-
-
-
-
-
:60
1
18.2
35.7
2
37.4
74.4
-
-
-
3
55.6
110.1
5 Min.
2
47.9
11.6
5
76.6
43.9
1
20.0
13.6
8
144.5
69.1
1/2 Hr.
1
12.0
33.3
-
-
-
-
I
I
1
12.0
33.3
TOTAL
4
78.1
80.6
7
114.0
118.3
1
20.0
13.6
12
212.1
212.5
WEEK OF 10/23/72
:30
-
-
-
-
-
-
-
-
-
-
1
I
:60
-
-
-
1
19.2
37.2
4
82.7
112.4
5
101.9
149.6
5 Min.
2
40.5
12.4
6
95.6
63.9
1
17.5
11.9
9
153.6
88.2
1/2 Hr.
1
10.0
36.0
-
-
-
1
9.4
52.9
2
19.4
88.9
TOTAL
3
50.5
48.4
7
114.8
101.1
6
109.6
117.2
16
274.9
326.7
WEEK OF 10/30-11/6/72
:30
-
-
-
-
-
-
-
I
-
-
-
-
:60
-
-
-
1
17.0
8.6
8
144.2
205.0
9.
161.2
213.6
5 Min.
2
31.0
11.5
7
113.3
78.7
1
18.9
11.9
10
163.2
102.1
1/2 Hr.
1
10.0
36.0
2
20.0
153.7
1
10.0
69.4
4
40.0
259.1
TOTAL
3
41.0
47.5
10
150.3
241.0
10
173.1
286.3
23
364.4
574.8
Exhibit 3
McGovern
Half Hour Program Schedule
Date
Anticipated Subject
Network
Time
10/1
Film biography
CBS
8:30 P.M.
10/10
Speech-Vietnam War
CBS, NBC O&O's
7:30-8 PM
10/15
Question and Answer Format
NBC
10-10:30 PM
10/20
Speech - Quality of
ABC
10:30-11 PM
the Nation
10/25
Speech-Corruption
ABC, Partial 7:30-8 PM
NBC
11/1
Not available
NBC
10:30-11 PM
11/3
Not available
CBS
10:30-11 PM
11/6
Not available
ABC
8:30-9 PM
CBS
10 - 10:30 PM
EXHIBIT 4
McGOVERN
REPORTED NETWORK RADIO BUYS
NETWORK/WEEK
SCHEDULE
TOTAL ANNCTS.
TOTAL $M
CBS
10/23
5-:60's/day
35
33.0
10/30
5-:60's/day
35
33.0
66.0
NBC
10/16
5-Min. 10/21 & 10/22
2
3.0
10/23
5 Min. 10/23
1
1.5
10/30
NA
-
-
4.5
MBS
10/23
18-:60's/week
18
10.0
10/30
18-:60's/wk.
18
10.0
20.0
ABC
NA
EXHI. Γ5
McGOVERN
SPOT TV/SPOT RADIO SPOT BUYS
BY NIXON PRIORITY STATES
9/11
9/18
9/25
10/2
TV
RADIO
TV
RADIO
TV
RADIO
TV
RADIO
PRIORITY #1
California
X
X *
X
X
X
X
New York
X
X
X
X *
X
X
X
X
Michigan
X
X
X
X *
X
X
X
Missouri
X
X
X
X *
X
X
X
X
Wisconsin
X
X
X
X
X
X
PRIORITY #2
Illinois
X
X
X
X *
X
X
X
Ohio
X
X
X
X *
X
X
X
X
Texas
X
X
X
X *
X
X
X
Pennsylvania
X
X
X
X *
X
X
New Jersey
X
X *
Maryland
X
X
X
Connecticut
X
X *
X
PRIORITY #3
Minnesota
X
X
X
X
X
X
Massachusetts
X
X *
X
X
X
Washington
X
X
X
X
Oregon
X
X
X
X
West Virginia
X
X
X
ALL OTHERS
Mississippi
X
X
X
.
Rhode Island
X
X
X
X
Kentucky
X
X
X
X
X
X
Arkansas
X
X
X
X
X
X
TOTAL Est'd.$M
48.3
178.0
33.6
184.7
33.6
178.0
81.6
90.0
*Includes both Regular radio and Black radio in spot buy. It is not known if
schedules on Black radio have continued.
EXHIBIT 5 (con
10/9
10/16
10/23
10/30
TV
RADIO
TV
RADIO
TV
RADIO**
TV
RADIO**
PRIORITY #1
California
X
X
X
X
X
X
*
X
X*
New York
X
X
X
X
X
X *
X
*
Michigan
X
X
X
X
X
X *
X
X*
Missouri
X
X
X
X
X
X*
X
X*
Wisconsin
X
X
X
X
X*
PRIORITY #2
Illinois
X
X
X
X
X
X*
X
X*
Ohio
X
X
X
X
X
X *
X
X*
Texas
X
X
X
X
X
X*
X
X*
Pennsylvania
X
X
X
X
X
X*
X
X*
New Jersey
X
X *
X
Maryland
X
X
X
X
X
X
X*
Connecticut
X
X
X
*
X
X*
PRIORITY #3
Minnesota
X
X
X
X
X
X
X
X
Massachusetts
X
X
X
X
X
X*
X
X*
Washington
X
X
X
X
X
X
X
X
Oregon
X
X
X
X
X
X
X
X
West Virginia
X
X
X
X
X
ALL OTHERS
Mississippi
Rhode Island
X
X
X
X
Kentucky
X
X
X *
X
Arkansas
X
X
X*
X
TOTAL EST'D $M
141.6
150.0
188.4
200.0
200.0
225.0
385.4
225.0
*Includes both Regular and Black radio.
* **Also states of South Dakota, Iowa, New Mexico, Nevada, Hawaii, Maine and Alaska.
EXHIBIT 6
McGOVERN
REPORTED SPOT TV ACTIVITY
BY STATE BY MARKET
(WEEK OF 10/23/72*)
STATE/CITY
# ANNCTS.
$M
GRP
60 & 30 Min.
5 Min.
:60
:30
:
1
CALIFORNIA
Los Angeles
2
9
52
8
50.9
481
San Francisco
1
3
30
8
23.9
367
Sacramento
2
6
14
10
10.3
399
San Diego
1
7
12
5
4.9
259
Salinas/Monterey
-
-
10
-
1.7
129
6
25
118
31
91.7
NEW YORK
New York
1
6
16
6
54.6
275
Buffalo
-
2
14
7
10.0
292
Albany
2
6
8
3
6.0
274
3
14
38
16
70.6
MICHIGAN
DETROIT
-
5
13
1
11.5
227
MISSOURI
St. Louis
1
14
10
9
14.0
394
Kansas City
-
5
17
8
7.3
335
1
19
27
17
21.3
WISCONSIN
Milwaukee
-
5
6
5
6.8
207
ILLINOIS
Chicago
! 1
8
9
2
26.2
218
OHIO
Cleveland
1
3
21
1
21.5
368
Columbus
1
4
16
3
6.9
294
Cincinnati
7
4
16
-
12.1
355
9
11
53
4
40.5
EXHIBIT 6 (con't.)
STATE/CITY
# ANNCTS.
$M
GRP
60 & 30 Min.
5 Min.
:60
:30
TEXAS
Dallas
-
2
4
-
1.7
44
Houston
-
7
10
1
7.1
170
San Antonio
-
1
4
-
1.2
95
-
10
18
1
10.0
:
PENNSYLVANIA
Philadelphia
1
1
25
3
14.5
226
Pittsburgh
-
2
15
2
8.8
232
1
3
40
5
23.3
MARYLAND
Baltimore
-
8
17
3
11.0
418
Washington
-
9
18
4
11.0
425
-
17
35
7
22.2
CONNECTICUT
Hartford
-
4
8
13
10.1
220
MINNESOTA
Minneapolis
1
7
25
-
12.7
361
MASSACHUSETTS
Boston
-
4
13
4
21.8
281
WASHINGTON
Seattle
1
2
14
4
4.9
257
Spokane
-
1
5
2
.9
162
1
3
19
6
5.8
OREGON
Portland
1
6
30
8
8.7
456
WEST VIRGINIA
Wheeling
-
1
2
-
.8
45
Charleston
-
3
6
2
1.6
144
4
8
2
2.4
TOTAL SPOT TV
24
145
460
122
385.4
-
*NOTE: Buys expected to be continued and increased in week of
10/30/72.
EXHIBIT 7
McGOVERN
REPORTED SPOT RADIO MARKETS
(WEEKS OF 10/23/72 & 10/30/72)
STATE/MARKET
CALIFORNIA
WISCONSIN
Los Angeles
Milwaukee
San Francisco
Appletown
San Diego
Madison
Sacramento
Oshkosh
Fresno
Green Bay
Bakersfield
Riverside
ILLINOIS
San Jose
Modesto
Chicago
Santa Barbara
Peoria
San Bernardino
Rockford
Stockton
Urbana
Salinas
Springfield
NEW YORK
OHIO
New York
Cleveland
Buffalo
Columbus
Rochester
Cincinnati
Albany
Dayton
Syracuse
Toledo
Utica/Rome
Akron
Binghamton
Youngstown
Westchester
Springfield
Long Island
Lima
Freeport
TEXAS
MICHIGAN
Dallas
Detroit
Houston
Flint
San Antonio
Lansing
Amarillo
Grand Rapids
Austin
Kalamazoo
Wichita Falls
Corpus Christi
MISSOURI
El Paso
Beaumont
Kansas City
Fort Worth
St. Louis
Waco
Springfield
St. Joseph
EXHIBIT 7 (con't.)
PENNSYLVANIA
RHODE ISLAND
Philadelphia
Providence
Pittsburgh
Harrisburg/Lebanon/York
KENTUCKY
Wilkes-Barre
Erie
Louisville
Easton
Lexington
Johnstown
Allentown
ARKANSAS
Reading
Little Rock
NEW JERSEY
SOUTH DAKOTA
Trenton
New Brunswick
Rapid City
Atlantic City
Sioux Falls
MARYLAND
IOWA
Baltimore
Des Moines
Washington, D.C.
Sioux City.
Davenport
CONNECTICUT
Cedar Rapids
Hartford
NEW MEXICO
New Haven
Albuquerque
MINNESOTA
NEVADA
Minneapolis
Duluth
Las Vegas
Reno
MASSACHUSETTS
HAWAII
Boston
Springfield
Honolulu
Worcester
MAINE
WASHINGTON
Portland
Seattle
Bangor
Spokane
ALASKA
OREGON
Anchorage
Portland
Eugene
WEST VIRGINIA
NOTE:
18-36 spots purchased per
station. Both 5 minutes and
Charleston
:60's reported. Most buys
Huntington
scheduled in 6-10 AM, 10 AM -
Wheeling
3 PM and 3-7 PM time periods.
Weekdays are preferred.
Exhibit 8
McGovern
Reported Newspaper Activity
Week of
Space
Est'd #Market
Est'd $M
9/11/72
4 pg 2/c
Top 50
466.2 (incl.
Insert
Prod.)
Pg B/W
50-100
127.5
593.7
9/18/72
-
-
-
9/25/72
4 pg 2/c
Top 50
466.2 (incl.
Insert
Prod.)
1001i. B/W
Top 50
20.0
(Tune in)
486.2
10/2/72
100 li. B/W
New York City
.5
(Tune in)
0/23/72
100 li. B/W
Top 100
25.0
(Tune in)
450 li. B/W
New York City
5.0
(Party)
40.0
TOTAL TO DATE
1,120.4
EXHIBIT 9
McGOVERN
NETWORK TV COMMERCIAL SCHEDULE
(AS MONITORED IN NEW YORK CITY)
NG
AIRDATE
NETWORK
PROGRAM
COMMERCIAL
LENGTH
CODE
WEEK OF 9/11/72
9/11
NBC
Mon. Movie
"Veterans Hospital"
5-Min.
D-1
9/12
NBC
Bonanza
"Old People"
:60
D-6
9/12
CBS
Tues. Movie
"Veterans Hospital"
5-Min.
D-1
9/13
NBC
Wed. Mystery
"Blue Collar"
:60
D-3
9/14
NBC
Ironsides
"Old People"
:60
D-6
9/14
CBS
Thurs. Movie
"Unemployment"
5-Min.
D-4
9/15
CBS
Fri. Movie
"Job Safety"
5-Min.
D-5
WEEK OF 9/18/72
9/18
ABC
The Rookies
"Blue Collar"
:60
D-3
9/19
NBC
Bold Ones
"Old People"
:60
D-6
9/19
CBS
Tues. Movie
NA
5-Min.
9/21
NBC
Flip Wilson
"Loop Holes"
:60
D-8
9/21
ABC
Mod Squad
"Crime & Drugs"
:60
D-9
9/22
CBS
Fri. Movie
NA
5-Min.
WEEK OF 9/25/72
9/25
NBC
Laugh-In
"Taxes-Even Share"
:60
D-13
9/25
CBS
Bill Cosby
"Solicitation"
:60
D-12
9/26
ABC
Marcus Welby
"Radical"
5-Min.
D-14
9/28
ABC
Owen Marshall
"Controls"
5-Min.
D-15
9/29
CBS
Fri. Movie
NA
5-Min.
-
10/1
CBS
Sandy Duncan
Biography
1/2 hr.
-
WEEK OF 10/2/72
10/2
NBC
Movie
"Anti-Trust"
5-Min.
D-17
10/3
NBC
First Tuesday
"Radical"
5-Min.
D-14
10/4
NBC
Wed. Mystery
"Welfare"
:60
D-18
10/5
CBS
Waltons
"Social Questions"
:60
D-20
10/5
CBS
Thurs. Movie
"Anti-Trust"
5-Min.
D-17
10/6
CBS
Sonny/Cher
"Bombing"
:60
D-19
10/6
CBS
Search for "T"
"Controls"
5-Min.
D-15
NA-Not Available.
EXHIBIT9
(con't.)
NG
AIRDATE
NETWORK
PROGRAM
COMMERCIAL
LENGTH
CODE
WEEK OF 10/9/72
10/10
CBS
Edge of Night
"Anti-Trust"
5-Min.
D-17
10/10
CBS
Special
"Vietnam"
1/2 Hr.
-
10/10
NBC
Bonanza
"Bombing"
:60
D-19
10/10
CBS
Hawaii 5-0
"Loopholes"
5-Min.
-
10/10
ABC
Marcus Welby
"Welfare"
5-Min.
D-22
10/11
CBS
Medical Center
"Welfare"
5-Min.
D-22
10/12
NBC
Ironsides
"Crime & Drugs"
:60
D-9
10/12
ABC
Owen Marshall
"Unemployment"
5-Min.
D-4
10/13
CBS
Love of Life
NA
5-Min.
I.
10/13
CBS
Sonny & Cher
"Controls"
5-Min.
D-15
10/14
CBS
Mission
"Bombing"
:60
D-19
Impossible
10/14
NBC
Saturday Movie
"Welfare"
5-Min.
D-22
10/15
NBC
Special
Question & Answers
1/2 Hr.
-
WEEK OF 10/16/72
10/17
ABC
Marcus Welby
"Social Questions"
5-Min.
D-11
10/17
CBS
Tues. Nite Movie "Radical"
5-Min.
D-14
10/18
CBS
Guiding Light
"Old Age-Taxes'
5-Min.
D-25
10/18
CBS
Cannon
"Wages & Prices"
:60
D-23
10/19
CBS
Secret Storm
"Old Age-Taxes"
5-Min.
D-25
10/19
ABC
Mod Squad
"McGovern Attack"
:60
D-28
10/19
CBS
Thurs. Movie
"Radical"
5-Min.
D-14
10/19
NBC
World Series
"Controls"
5-Min.
D-15
10/20
CBS
Sonny & Cher
"Watergate"
:60
D-30
10/20
ABC
Special
Multi-Issues
1/2 Hr.
-
10/22
CBS
Mannix
"Anti Trust"
5-Min.
D-17
10/22
ABC
Sun.Night Movie
"Old Age-Taxes"
5-Min.
D-25
WEEK OF 10/23/72
10/23
CBS
Gunsmoke
"Vet Hospital"
5-Min.
D-1
10/23
NBC
Monday Movie
"Unemployment-Attack"
:60
D-34
10/23
CBS
Cosby
"Welfare"
5-Min.
D-22
10/24
NBC
Bonanza
"Crime-Attack"
:60
D-36
10/24
ABC
Marcus Welby
"Anti-Trust"
5-Min.
D-17
10/25
ABC,CBS
Special
"Corruption"
1/2 Hr.
-
10/25
CBS
Carol Burnett
"Tanya-Attack"
:60
D-37
10/25
CBS
Cannon
"Controls"
5-Min.
D-15
10/26
CBS
Edge of Night
"Old Age-Taxes"
5-Min.
D-25
10/26
NBC
Flip Wilson
"Supermarket"
:60
D-33
10/26
NBC
Dean Martin
"Radical"
5-Min.
D-14
10/27
CBS
Search for "T"
NA
5-Min.
-
10/27
CBS
Friday Movie
NA
5-Min.
-
10/28
ABC
Alias Smith/Jones
NA
5-Min.
-
10/28
NBC
Sat. Movie
NA
:60
-
EXHIBIT 10
RADIO TV REPORTS. INC.
41 EAST 42ND STREET, NEW YORK, N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
STATION BREAK
:60
STATION
CBS
DATE
OCTOBER 20, 1972
8:59 PM
CITY
NEW YORK
WATERGATE
D-30
MAN: Alfred C. Baldwin, a former FBI agent, has stated this.
He was hired by James McCord, security chief for both the Republican
National Committee and the Nixon Campaign Committee. Mr. Baldwin was
assigned to listen illegally to over two hundred private telephone
conversations. Calls mady by Democratic headquarters at the
Watergate. He sent reports on these conversations to William E.
Timmons, assistant to President Nixon for Congressional relations at
the White House. In 1968, Mr. Nixon said the President's chief
function is to lead, not to oversee every detail, but to put the
right people in charge, provide them with basic guidance and let
them do the job. The question is, do we want the system to continue
to work this way for the next four years?
OFFICER
INI
NEW
YORK
DETROIT
LO#
ANGELES
WASHINGTON. D.C.
NEW
ENGLAND
CHICAGO
RADIO TV REPORTS, INC.
EXHIBIT 11
41 EAST 42ND STREET, NEW YORK, N. Y.10017, 097-5100
FOR
THE NOVEMBER GROUP
PROGRAM
MYSTERY MOVIE
:60
STATION
NBC
DATE
OCTOBER 22, 1972
9:11 PM
CITY
NEW YORK
SUPERMARKET
D-33
ANNOUNCER: Since Mr. Nixon became president the cost of whole
wheat bread has gone from 31c to 45¢. Since Mr. Nixon became
president the price of hamburger has gone from 58¢ to 89¢. Since
Mr. Nixon became president the cost of frozen fish has gone from
59¢ to $1.29. Since Mr. Nixon became president the cost of living
has gone up 19%. And your wages have been frozen.
So, next time you're in the super market ask yourself.
Can you afford four more years of Mr. Nixon.
OFFICES IN: NEW YORK DETROIT LOB ANGELES WASHINGTON. D.C. NEW ENGLAND CHICAGO
RADIO TV REPORTS, INC.
EXHIBIT 12
41 EAST 42ND STREET, NEW YORK, N.Y. 10017, 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
MOVIE
:60
STATION
NBC
DATE
OCTOBER 23, 1972
10:13 PM CITY
NEW YORK
"UNEMPLOYMENT-ATTACK" D-34
ANNOUNCER: When Mr. Nixon became president there were two
milkion seven hundred thousand unemployed Americans. Today, there
are four million seven hundred thousand unemployed.
Since Nr. Nixon became president, the nation has lost 160 billion
dollars in national income through unemployment.
Since Mr. Nixon became president four million people have
gone on Welfare.
In 1968 Mr. Nixon said. "What we need are not more millions
on welfare rolls but more millions on payrolls."
Mr. Nixon has spoken in favor of work. But his actions have
driven Americans by the tens of thousands into unemployment and on
to Welfare.
OFFICES IN. NEW YORK
DETROIT
LOS ANGELES
WASHINGTON, D.C.
NEW
CHICAGO
RADIO TV REPORTS. INC.
EXHIBIT 13
41 EAST 42ND STREET. NEW YORK, N.Y. 10017. 697.5100
FOR
THE NOVEMBER GROUP
PROGRAM
BONANZA
:60
STATION
WNBC-TV
DATE
OCTOBER 24, 1972
8:21 PM
CITY
NEW YORK
ATTACK-CRIME
D-36
ANNOUNCER: (Over Crawl) In 1968 Candidate Richard Nixon
said "A Nixon Administration can win the war against crime and
violence." Since Mr. Nixon has been president, rape is up 22%.
Since Mr. Nixon has become president, aggravated assult is up 55%.
Since Mr. Nixon has become president, theft is up 47%. When he
came into office, the number of serious crimes reported each
day in America was 10,000. Today, it is 17,000. In a nation-
wide radio address in 1968, Mr. Nixon said "For my part I will
make this pledge. I will never promise what I cannot deilver.'
OFFICER INI NEW YORK DETROIT LOS ANGELES WASHINGTON D. c. NEW KNOLAND CHICAGO
RADIO TV REPORTS, INC.
EXHIBIT 14
41 EAST 42ND STREET, NEW YORK, N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
THE MIKE DOUGLAS SHOW
:60
STATION WCBS-TV
DATE
OCTOBER 25, 1972
5:03 PM
CITY
NEW YORK
TANYA-ATTACK
D-37
ANNOUNCER: In his speech to the Republican Convention, Mr.
Nixon spoke of Tanya, a Russian child whose family died in the Siege
of Lenengrad. He quoted the final line of her dairy. "All are
dead. Only Tanya is left. Let us think of Tanya, Mr. Nixon
said. *And all the other Tanya's everywhere. We proudly meet
our responsibility for leadership. Since Mr. Nixon became president,
160,000 South Victnamese civilians, mon, women, and children,
our allied, the people we are fighting to save have been killed by
American bombs. In a recent month, a quarter of the wounded
civilians in Sough Vietnam were children under 12.
As we vote November 7th, let us think of Tanya and all the other
defenseless children of the world.
OFFICER IN: NEW YORK DETROIT LOS ANGELES WASHINGTON D. a NEW ENGLAND CHICAGO
RADIO TV REPORTS. INC.
EXHIBIT 15
41 EAST 42ND STREET. NEW YORK. N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
I'VE GOT A SECRET
:30
STATION
WCBS-TV
DATE
OCTOBER 24, 1972
7:58 PM
CITY
NEW YORK
ATTACK-CONTRIBUTIONS
D-35
ANNOUNCER: (Over Crawl) President Nixon has received 10 million
dollars in secret campaign contributions from men and interests
whose names Mr. Nixon refuses to reveal to the American People.
Who are these men? And what do they want.
OFFICES IN. NEW YORK DETROIT , LOS ANGELES WASHINGTON, D.C. NEW ENGLAND CHICAGO
EXHIBIT 16
RADIO TV REPORTS. INC.
41 EAST 42ND STREET. NEW YORK, N.Y. 10017, 097-5100
FOR
THE NOVEMBER GROUP
PROGRAM STATION BREAK
:60
STATION
NBC
DATE
OCTOBER 20, 1972
6:59 PM
CITY
NEW YORK
WORKING PEOPLE D-29
MAN: But if you wanted to give one message to the working
people, what would it be?
MCGOVERN: Well, my -- my message to the working people would
be to look very carefully at the issues between Nixon and myself in
1972 in the way of jobs, in the way of tax reforms, in the way of
restoring peace in the world. Because these are the issues that
are going to decide the future of this country. Where do the two
candidates stand on environmental issues? Where do they stand on
job safety? Where do they stand on health care and education? And
if people will look at those problems honestly, I think we're gonna
win this election in '72.
APPLAUSE
ANNOUNCER: McGovern. Democrat. For the People.
OFFICES INI NEW YORK
DETROIT
LOS
WAGHINGTON, D.
NEW
CHICAGO
EXHIBIT 17
RADIO TV REPORTS, INC.
41 EAST 42ND STREET. NEW YORK. N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
McGOVERN
:60
STATION
CBS
DATE
OCTOBER 21, 1972
7:05 PM
CITY
NEW YORK
TAXES-OVERTIME
D-31
MAN: I'm a working man, and I work forty hours a week just like
everybody else. And is seems like if I get a Saturday -- get a
little. overtime-- let's say I get seventy, seventy-five dollars.
You know, exactly half of that overtime goes to taxes. I'm really
working for nothing.
MCGOVERN: You ever ask yourself where that tax dollar goes?
We used to run the United States government on about $10 billion
a year. We spent $150 billion on Vietnam alone. We're spending
$80 billion on the Pentagon every year. The President wants another
four billion added on this year, beyond what we were spending last
year on military operations. I think you ought to ask yourself
where that tax dollar's going.
ANNOUNCER: McGovern. Democrat. For the People. The people
are paying for this campaign with their hard earned dollars. Send
what you can to McGovern for President, Washington, D.C.
OFFICES
IN.
NEW
YORK
DETROIT
LOS
ANGELES
WASHINGTON. O.C.
NEW
CHICAGO
EXHIBIT 18
RADIO TV REPORTS, INC.
41 EAST 42ND STREET, NEW YORK, N.Y. 10017. 097-5100
FOR
THE NOVEMBER GROUP
PROGRAM STATION BREAK
:30
STATION
ABC
DATE
OCTOBER 21, 1972
CITY
NEW YORK
WAR ECONOMY
D-32
1st MAN: If our economy depends on a war, we're licked.
2nd MAN: I agree.
MCGOVERN: It doesn't though. .We'll do better in peacetime
than we will in wartime if we invest the money that we saved from
the war with some common sense. You'll have more jobs for people
if you invest the money we're now blowing up over there in
Vietnam on building the things that we need here at home. It'll
actually create more jobs.
ANNOUNCER: McGovern. Democrat. For the People.
OFFICES IN NEW YORK DETROIT LO# ANGILES WASHINGTON, D. C. NEW ENGLAND CHICAGO
RADIO TV REPORTS, INC.
EXHIBIT 19
41 EAST 42ND STREET. NEW YORK, N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM NEWS
STATION WOR
DATE
October 16, 1972 10:00AM
CITY
New York, NY
MC GOVERN COMMERCIAL
"Assembly Worker" R-15
ANNOUNCER: Time for the following political announcement
is paid for by "McGovern for President Committee."
MAN: Senator, we are now fighting exactly what they did
in the thirties
McGOVERN: Well, who makes these decisions? It's hard for
me to believe
DENNY McGEE: The first thing he did, he took his tie off,
he sat down. He was "plain people."
McGOVERN:
everybody in this room
McGEE: But in speaking with them in the conversation we
had, just rapping
ANNOUNCER: To Denny McGee of Lordstown, Ohio, one day on
the auto assembly line is usually like another.
(McGOVERN'S VOICE SPEAKING IS HEARD UNDER DIALOGUE)
ANNOUNCER: But he remembers the day when a man came to see
him who wants to be his next President.
McGOVERN: ... have decent schools, good health care for
every citizen in this country. Now 1...
McGEE: He communicated with US. The people that were there
weren't all McGovern people. The guy next to me, he's an older
guy, Wallace man. He says, "I heard Eisenhower speak." He's heard
Kennedy, he's heard Nixon, he has never been impressed in his
life like he is just now.
OFFICES IN: NEW YORK
DETROIT
LOB ANGELES
WASHINGTON, D. C.
N&W ENGLAND
CHICAGO
EXHIBIT 19 (con't)
-2-
ANNOUNCER: The "McGovern for President Committee" doesn't
want four more years of the same anymore than Denny McGee. That's
why they paid for this message. McGovern, Democrat, for the people.
McGOVERN: And what are you after?
McGEE: I just had this really great feeling, I really did.
EXHIBIT 20
RADIO TV REPORTS. INC.
41 EAST 42ND STREET, NEW YORK, N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
JOHN SCOTT
STATION WOR
DATE
October 16, 1972 8:00PM
CITY
New York, NY
MC GOVERN COMMERCIAL
Unemployment R-16
ANNOUNCER: The following announcement is paid for by "McGovern
for President Committee. A political announcement.
MAN: Mr. Nixon always says we only have five point five
percent laid off. I have a hard time believing it because I know
of many a people who are off over two years since his term.
McGOVERN: We've got seven million people at least unemployed
in this country today. Now to put those people back to work,
you've got to have government contracts with private industry
to start building and creating the things we don't now have.
If you built the kind of public transportation system that
we need in Milwaukee or Los Angeles or Brooklyn or wherever the
case might be, you would have jobs for hundreds of thousands of
people that are now out of work. And that includes skilled engineers
and machinists, electricians, carpenters
MAN: The McGovern for President Committee believes that
after four years of having seven million Americans unemployed,
after four years of spending sixty five billion to kill people
in Southeast Asia instead of putting it to work here at home,
America does not need four more years.
OFFICES IN NEW YORK
DETROIT
LOS ANGELES
WABHINGTON, D.C.
NEW ENGLAND
CHICAGO
EXHIBIT 21
RADIO TV REPORTS, INC.
41 EAST 42ND STREET, NEW YORK, N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
MCGOVERN COMMERCIAL
5 MIN.
STATION
WNBC
DATE
OCTOBER 23, 1972
2:10 PM
CITY
NEW YORK
"Various Quotes"
R-17
BIG WILSON: Now a special production.
ANNOUNCER: The following is a paid political announcement.
SENATOR GEORGE McGOVERN: Well, the point of all this is
that I don't think it's boasting to say that no candidate this
year has stood alone on so many issues as I have. And I have
turned out most of the time to be right. I have turned out to
take positions that now the other candidates are holding.
ANNOUNCER: The man you are hearing is the Democratic
candidate for the highest office in the land. Many have run.
If any can lay claim to being unique and different it is this
man, a soft-spoken former teacher from the Midwestern plains.
He seems to specialize in succeeding against great odds and
quietly defying the rules of the image-maker and political
boss.
There are those who have called his a hopeless mission,
but he has fought those critics before and won. There are
those who say that Americans do not have the high ideals that
he thinks they do. But only Election Day, November 7th, will
tell.
McGOVERN: Everyone in this room, everyone across this
land, is concerned that we take the steps
ANNOUNCER: In the next four minutes, to help you make
up your own mind, we ask you to hear the words of the candidate
himself and the words of those who have come to believe in
him, this man with a mission, George McGovern.
McGOVERI:
trying in a desperate effort to save a
regime out there in Southeast Asia that cannot or will not
command the respect and the confidence of its own people.
(APPLAUSE)
IN:
YORK
DETPOIT
LOB
WABHINGTON D.
CHICAGO
EXHIBIT 21 (con't.)
-2-
ANNOUNCER: The Miami Herald said, "His problem may be
that he is too far out front. On some issues, such as the war,
it takes time for people to catch up, and it does not necessarily
make people happy to discover that someone else has been right
while they were wrong.
MAN:
as far as that, in this question. You are no
quitter. But what will our boys be fighting for
McGOVERN:
part of the point here. I am beginning
to wonder just how much time we need to give. I say that with
an army of a million South Vietnamese already equipped and in
action that we have been generous enough with American blood
and treasure and the time has come to say enough is enough.
ANNOUNCER: Joseph Kraft of the Washington Post wrote:
"George McGovern is emerging as a man to keep the Democrats
honest. He is the conscience of his party.
McGOVERN: But all of that is not enough, that we must
also add the conncepts of compassion, of justice, of concern
for those who are neglected in the internal cities, in the
ghettos, on the farms.
ANNOUNCER: Robert F. Kennedy said, "Of all my colleagues
in the United States Senate, the person who does things in the
most genuine way is George McGovern.
McGOVERN: So that we put an end to the unemployment
that now brings despair to some seven million men and women
of this country, that means putting an end to the filthy,
miserable housing in which six million American families now
live. It means redeeming life in our cities. It means ending
the pollution and contamination of our environment.
ANNOUNCER: More than any other candidate this man has
captured the attention of America's youth. Said one young
journalist, "Ilis position on many things says he is an honest
man, and I will settle for an honest man for President. And
yet it is one of the great political ironics of our time that
the youth of America has dedicated itself to a presidential candidate
who at times is one of their strongest critics."
McGovern:
will never be done if your major concern
is macrobiotic diet or music or drugs. It will never be
done if you enjoy Woodstock while you tolerate Watts. And
that is what I believe.
(APPLAUSE)
Let me
ANNOUNCER: Perhaps one Southern reporter said it best
-3-
EXHIBIT 21 (con't)
when he wrote, "If the voters of the this country could somehow
get close enough to him, even for a moment, to get a good luck,
George McGovern's chances of winning would be overwhelming.
McGOVERN: The people in this country who realy need
the protection of the government, the hungry, the handicapped,
the sick, the old people, those are the people who are left
standing at the end of the line. And if it works out that I become
President of the United States
(APLAUSE, CHEERS)
I
ANNOUNCER: The McGovern for President Committee is
the first to admit that their man is not a typical politician.
They believe that America has had its fill of typical
politicians. They believe that on November 7th America will
come home. That's why they paid for this message.
(APPLAUSE, CHEERS)
EXHIBIT 22
RADIO TV REPORTS. INC.
41 EAST 42ND STREET, NEW YORK, N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
NEWSRADIO 88
STATION
WCBS
DATE
OCTOBER 18, 1972
9:58 PM
CITY
NEW YORK
WHERE THE TAX DOLLAR GOES
R-18
ANNOUNCER: The following political announcement was paid
for by the McGovern for President Committee.
MAN: I'm a working man and it seems like if I get a
Saturday, get a little overtime, you know exactly half of that
overtime goes to taxes.
SENATOR McCOVERN: Did you ever ask yourself where that
tax dollar goes? And you raised the question about the war
here a while ago. Do you know that 150 billion dollars of. the
taxes raised in this country have been spent on that war? We
used to run the United States Government on about ten billion
dollars a year. We have spent 150 billion on Vietnam alone.
We're spending 80 billion on the Pentagon every year. The
President wants another four billion added on this year.
I think you ought to ask yourself where that tax dollar is
going.
ANNOUNCER: The NcGovern for President Committee has paid
for this message because they believe that after four years of
a war that is still costing the American taxpayer 30 thousand
dollars a minute, after four years of a var that has cost 20,000
young Americans their lives, the last thing we need now is four
more years.
OFFICES
IN
YORK
DETROIT
WASHINGTON
D.C.
CHICAGO
EXHIBIT 23
RADIO TV REPORTS, INC.
24416 W. NINE MILE RD., SOUTHFIELD, MICH. 48075 444-5477
41 EAST 42ND STREET, NEW YORK. N.Y. 10017. 697-5100
FOR
TAB NOVI TGR GROUP
Station Ireak
MJ
PROGRAM
STATION
DATE
October 19, 1972 0:25 a.m.
CITY
Detroit
DETROIT - 2
"UNEMPLOYMENT"
SENATOR PRO: MIR: To other industrial country in the world
has this kind of disgraceful record, and I think it's just vital
that 10 follow policies to put people to work.
VOICE OVER: To Senator Villia Prommeir of isconsin, when
four years of are administration Trings on unerployment of almost
seven illion people, something is vrong. de knows, too, that
there are those in .ashington the 3291 to care ENC those to con't.
PROME I..: they just amount sensitive to this. I think
Goodge oCovern is Caugly sensitive to 11 end I Chink that this
vould do on GROTHOUS of dount to overcore our welfare problem, our
crime problem, our drug problem
SENATOR GEORGE NeGOVER: save our environment, improve
our health care, to strengthen education
VOICE OVER: The NcGovern for President Committee doesn't
want four more years of the same any more than Senator Proxpeir.
That's why they ve paid for this message. McGovern. Democrat.
For the people.
PROXLEIR: I think we can and I think McGovern is the man
who can help us do it.
McCOVLIN: deal with the problems of drug addiction and
rehabilitation. All of those things
OFFICES IN: NEW YORK
DETROIT
LOS ANGELES
WASHINGTON. D.C.
NEW ENGLAND
CHICAGO
EXHIBIT 24
RADIO TV REPORTS, INC.
24416 W. NINE MILE RD., SOUTHFIELD, MICH, 48075 444-5477
41 EAST 42ND STREET. NEW YORK. N. Y. 10017. 607-5100
FOR
THE NOVEMBER GROUP
PROGRAM Station Break
STATION
WXYZ
DATE
October 23, 1972
8:48 a.m.
CITY
Detroit
DETROIT - 3
"ECONOMY"
FIRST WOMAN'S VOICE: I get absolutely furious every time
I walk in a store to buy groceries.
FIRST HAN'S VOICE: The wage-earners are being robbed. They
give then a couple of cents more, but you GO into the store, you
give it right back.
SECOND WOMAN'S VOICE: People are out of work; people losing
their homes.
VOICE OVER: Election year, 1972. Your years ago Apericans
were fed Up with war and unrest; now SOI othing else has been edded
to their list.
SLCOLD NONEL'S VOICE: Dusinessren say that Minonorics has been
just great for ther.
SLERTOR GLORGE Necover: We are not content with things as
they are
3LCOND TAX'S VOICE: George : covern wouldn't run this country
that way. :.c vould licten to the people.
THIRD MEM'S VOICL: I thirt that "cCovern would be sensitive
to all these things.
LECOME MONTH'S VOICE: I Con't Valieve it's scrething 1.13 can't
stop. I Con't Delieve it's scrething ve can't is something anout.
FOURT WK'S VOICE. What eles a country great is providing
for the ncess of the people. That's what "oCovern is there for.
VOIC: OVILL: The cGovern for President Corrittee has paid
for this assege Decrease they don't want four Fore years of the name
any Fore than these Prericans. NeGovern. Lerocrat. For the people.
SECOND 0' AN'S VOICE: I want to see US get Lack on our foot
again.
NeGOVERN:
election year is the people's year to speak.
OFFICES IN NEW YORK
DETROIT
LOS
ANGELES
WASHINGTON D.
NEW ENGLAND
CHICAGO
EXHIBIT 25
RADIO TV REPORTS, INC.
24416 W. NINE MILE RD., SOUTHFIELD, MICH. 48075 444-5477
41 EAST 42ND STREET, NEW YORK, N. Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
PROGRAM
Station Creak
STATION WHYZ
DATE
October 20, 1972
2:50 p.r.
CITY
Detroit
DETROIT
4
"ECONOMY"
-
VOICE OVER: The American people are becoming a little
frightened about pulling out of the Victnar war; emecially the
working people feel we rust have a var to keep our economy.
SENATOR GROPCE NeGOVERN: Ve don't have to have a war to
provide jobs for people. We know how to produce something besides
bombs and besides helicopters and napalr. Has this country sunk
to the point where ve have to so into the business of killing in
order to keep people working, when we have a need for thirty million
new houses, new transportation systems, new environmental programs.
There's plenty of things that recole can in 5.1 the government vould
contract to Go these things instead of contracting with the Lic
military industries to kill people.
VOICE OVER: The McCovern for President Corrittee has paid
for this nessage because they Lelieve that after four years of a
war that still good on, after four years and sixty-five billion
more American tax dollars, what we don't need now is four more years.
OFFICES IN NEW YORK DETROIT LOS ANGELES WASHINGTON. D.C. NEW ENGLAND CHICAGO
EXHIBIT 26
RADIO TV REPORTS, INC.
24416 W. NINE MILE RD., SOUTHFIELD, MICH. 48075 444-5477
41 EAST 42ND STREET, NEW YORK. N.Y. 10017. 697-5100
FOR
THE NOVEMBER GROUP
Station Break
MWJ
PROGRAM
STATION
DATE
CITY
October 23. 1°72
7:28 a.m.
Detroit
DETROIT - 5 "VIETNAM"
VOICE: Four years ago, Mr. Wixon said, 'I pledged in my
campaign to end this war. If I fail to do so, I expect the
American people to hold me accountable for my failure. During
the Nixon years, more than six million Indochinese have been killed,
wounded or made homeless. During the Nixon years, Americans have
dropped three million, seven hundred thousand tons of bombs.
During the Nixon years, twenty thousand Americans have been killed,
over one hundred thousand wounded and five hundred captured or
missing. During the Nixon years, the Vietnam war has cost American
taxpayers sixty-two billion dollars.
Four years ago, Mr. Nixon said, 'Those who have had a chance
for four years and could not produce peace should not be given
another chance.
This message has been brought to you by the McGovern for
President Committee.
OFFICES IN NEW YORK DETROIT . LOS ANGELES WAGHINGTON D.C. NEW ENGLAND CHICAGO
EXHIBIT 27
It's time comeone
Dietz the which on the
Nixon Administr tion
New Georgel Govern
isglingte
On your ADC C and other major
television network stations
Authorized and paid for by McGovern-Shrivar Camps on Committee
1910 K Street, N.W., Washington, D.C. 20006 . Manan Pearlman, Treasurer
EXHIBIT 28
McCovern 72
Shrivor
EKTRADRDINART
PRE-ELECTION PARTY
with
George and Eleanor McGovern
and
Ted and Joan Honnedy
Grand Ballroom
The Hotel Commoders
October 31, 1972
7:00 P.M.
*
COCKTAILS
COUNTRY STYLE BUFFET
DANCING
ENTERTAINMIENT
*
Senator McGovern's pre-taped 7:30 telecast
will be shown in the Ballroom.
*
$100 per person
Dress informal
To order your fickets, call 757-0534.
Please make checks payable to "Pend's for McGovern-Shriver" and mail to 729 Seventh Are.
nue, Room 1193. manding the following information, which is required under Section 302(b)
of the Federal Election Campaign Act.
NAME
ADDRESS
TELEPHONE
OCCUPATION
EMPLOYER
ADDRESS
A copy of our report is (or will to) available for purcl SC from the Superintendent of Decu-
ments, U.S. 6 Printing " Yes, Weshington DC 20402. Pand for and spensored by
1.00
.....