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This file contains:
From Strachan to Haldeman RE: political contributions from various White House figures. 4 pgs. [Subject: White House Staff] [Memo], 12/31/1971
From Lee Nunn to Strachan RE: clearing test material and mailings with Haldeman. 2 pgs. [Subject: Campaign] [Memo], 12/21/1971
From Sears to Haldeman RE: an in-depth analysis of polling figures the 1968 election. 11 pgs. [Subject: Campaign] [Memo], 12/28/1971
List of Republican state chairmen. 4 pgs. [Subject: Domestic Policy] [Other Document], 12/27/1971
From Lane Dwinell to RN RE: the New Hampshire primary. 2 pgs. [Subject: Campaign] [Letter], 1/3/1972
From Magruder to the Attorney General RE: operational plans for the New Hampshire primary. Timeline of events and financial figures attached. 8 pgs. [Subject: Campaign] [Memo], 12/17/1971
Chain of command of critical campaign figures. 2 pgs. [Subject: Campaign] [Other Document], no date
From the Magruder to the Attorney General RE: the Committee for the Re-election of the President and its Campaign Strategy Group. 5 pgs. [Subject: Campaign] [Memo], 12/30/1971
From Rietz to the Campaign Strategy Group RE: the publication of key campaign materials targeted toward young voters. 3 pgs. [Subject: Campaign] [Memo], 12/27/1971
Description of a "Re-elect the President" poster designed by Jimini Productions. Copy of poster attached. 3 pgs. [Subject: Campaign] [Other Document], 12/20/1971
From Magruder to the Attorney General RE: the weekly meeting of the CRP. 11 pgs. [Subject: Campaign] [Memo], 12/21/1971
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26145808
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WHSF: Contested, 20-5
core
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document
citationUrl
pageCount
1
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26145808
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document
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WHSF: Contested, 20-5
description
This file contains:
From Strachan to Haldeman RE: political contributions from various White House figures. 4 pgs. [Subject: White House Staff] [Memo], 12/31/1971
From Lee Nunn to Strachan RE: clearing test material and mailings with Haldeman. 2 pgs. [Subject: Campaign] [Memo], 12/21/1971
From Sears to Haldeman RE: an in-depth analysis of polling figures the 1968 election. 11 pgs. [Subject: Campaign] [Memo], 12/28/1971
List of Republican state chairmen. 4 pgs. [Subject: Domestic Policy] [Other Document], 12/27/1971
From Lane Dwinell to RN RE: the New Hampshire primary. 2 pgs. [Subject: Campaign] [Letter], 1/3/1972
From Magruder to the Attorney General RE: operational plans for the New Hampshire primary. Timeline of events and financial figures attached. 8 pgs. [Subject: Campaign] [Memo], 12/17/1971
Chain of command of critical campaign figures. 2 pgs. [Subject: Campaign] [Other Document], no date
From the Magruder to the Attorney General RE: the Committee for the Re-election of the President and its Campaign Strategy Group. 5 pgs. [Subject: Campaign] [Memo], 12/30/1971
From Rietz to the Campaign Strategy Group RE: the publication of key campaign materials targeted toward young voters. 3 pgs. [Subject: Campaign] [Memo], 12/27/1971
Description of a "Re-elect the President" poster designed by Jimini Productions. Copy of poster attached. 3 pgs. [Subject: Campaign] [Other Document], 12/20/1971
From Magruder to the Attorney General RE: the weekly meeting of the CRP. 11 pgs. [Subject: Campaign] [Memo], 12/21/1971
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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26145808
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
20
5
12/31/1971
White House Staff
Memo
From Strachan to Haldeman RE: political
contributions from various White House
figures. 4 pgs.
20
5
12/21/1971
Campaign
Memo
From Lee Nunn to Strachan RE: clearing test
material and mailings with Haldeman. 2 pgs.
20
5
12/28/1971
Campaign
Memo
From Sears to Haldeman RE: an in-depth
analysis of polling figures the 1968 election.
11 pgs.
20
5
12/27/1971
Domestic Policy
Other Document
List of Republican state chairmen. 4 pgs.
Friday, April 15, 2011
Page 1 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
20
5
1/3/1972
Campaign
Letter
From Lane Dwinell to RN RE: the New
Hampshire primary. 2 pgs.
20
5
12/17/1971
Campaign
Memo
From Magruder to the Attorney General RE:
operational plans for the New Hampshire
primary. Timeline of events and financial
figures attached. 8 pgs.
20
5
Campaign
Other Document
Chain of command of critical campaign
figures. 2 pgs.
20
5
12/30/1971
Campaign
Memo
From the Magruder to the Attorney General
RE: the Committee for the Re-election of the
President and its Campaign Strategy Group.
5 pgs.
20
5
12/27/1971
Campaign
Memo
From Rietz to the Campaign Strategy Group
RE: the publication of key campaign
materials targeted toward young voters. 3 pgs.
Friday, April 15, 2011
Page 2 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
20
5
12/20/1971
Campaign
Other Document
Description of a "Re-elect the President"
poster designed by Jimini Productions. Copy
of poster attached. 3 pgs.
20
5
12/21/1971
Campaign
Memo
From Magruder to the Attorney General RE:
the weekly meeting of the CRP. 11 pgs.
Friday, April 15, 2011
Page 3 of 3
G
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
December 31, 1971
MEMORANDUM FOR :
H.R. HALDEMAN
FROM :
GORDON STRACHAN
G
SUBJECT :
Political Matters
Finances
1) Herb Kalmbach will meet with the Attorney General
in California on December 31, 1971 to discuss the status
of Secretary Stans as the Nixon Finance Chairman for 1972.
Kalmbach will also work with the Attorney General on a
suggested list of "political powers" and very strong
financial supporters for the January 27 dinner with the
President in Washington. Kalmbach hopes to have these
lists for your review next week.
2) The current financial situation at 1701 is 3,484
raised, 1,125 disbursed for salaries and operating expenses
of 1701, leaving a balance of 2,358, primarily in checks
not cash. The estimated operating expenses for 1701 for
January are 415 of which 100 will be for a finance direct
mail effort, and the first payment on the polling of 160.
The Attorney General recently questioned Magruder and
Flemming on their travel and entertainment expenses, esti-
mated at 25 for January.
3) The direct mail finance drive, which is to begin after
the President formally announces on January 12, is being
assembled by Lee Nunn. His memorandum, requesting your
authority to key punch 20,000 of the 500,000 names on the
White House support list, is attached at Tab A. On August
17 you approved the concept of a mailing using parts of the
list with the proviso: "but no mailing until we review
content." Nunn represents that the Chairman of the Nixon
Finance Committee, hopefully Stans, will clear the letter
and mailing with you.
Recommendation:
Let's letter first
caref
That Lee Nunn be granted authority to key punch 20,000
names from the White House support list.
What Approve list - Disapprove how were names Comment obtained ?
-2-
Murray Chotiner
You asked the Attorney General on November 16 whether
it was time to make a decision about using Chotiner
in the Campaign. Magruder informed me that he will be
used for "ballot security" but that neither the extent
of the responsibility nor amount of Chotiner's time has
been settled. Mrs. Chotiner will work as a volunteer
for the Campaign but "in a non-sensitive position.'
John Sears
He submitted an excellent analysis of the most recent
Gallup poll as it relates to the 1968 race, the 1972 race,
and the basic strengths of the Republican and Democratic
parties. It is attached at Tab B. Sears submitted it
directly to me because Pat Buchanan was unavailable,
presumably working on the briefing book.
Bob Teeter
1) The poll results from New Hampshire and Florida, which
he had planned to submit to you and the Attorney General
on January 3, will not be available until the week of
January 10. The delay is attributable to ORC spending too
much time in the field interviewing in New Hampshire and
Florida, according to Teeter. He will explain this to the
Attorney General on January 4, when he hopes to have the
Wisconsin poll results ready for you and the Attorney General.
2)
The Teeter analyses of the Catholic voter, ecology issue,
and Harris Domestic Issues Poll are due from Teeter fro you
and the Attorney General on January 7. They will be submitted
directly to the Attorney General, not through Magruder.
Harry Flemming
On December 29 Flemming sent you the list attached at Tab C
of the fifteen Nixon State Chairmen that are final but not
yet announced. As to the rest of the states, five Chairmen
have already been announded; five more are "set"; ten are
in the "final stages"; and sixteen are still "fluid," according
to Flemming.
Ann Dore, under the direction of Cliff Miller, is handling
the press arrangements for the nine announcements scheduled
in January.
-3m
Magruder's Projects
1) New Hampshire. On January 3, Nixon State Chairman
Lane Dwinell will file the petition for the President to
enter the New Hampshire primary. He will simultaneously
release the letter to the President attached at Tab D
at a press conference. Magruder approved the text of the
letter. On January 12, two letters from the President will
formally declare his candidacy. Ray Price is drafting both
the letter to Dwinell and the one to the New Hampshire
Secretary of State.
Magruder submitted an operating plan and schedule chart
for the New Hampshire primary, which is attached at Tab E
The Attorney General approved the general plan but cut the
newspaper advertising from 50 to 25, eliminated the TV ads,
and emphasized that the tenor was to be very local.
2) Committee Personnel
Magruder prepared the Campaign organization chart
at Tab F. It is a very rough interim guide as to how the
forty-three professionals are organized at the Committee.
None of the staff have titles, which will be assigned by
the Attorney General at a later date.
Magruder and Miller recently hired Tom Garard of
Metromedia in Washington to act as News Bureau Chief for
$27,000 per year.
Miller is pushing Malek, Colson and Klein to get a
replacement for Van Shumway by January 7. The prime
candidate is Ken Clausen of the Washington Post, but Klein
has not yet decided to offer him the Deputy Director of
Communications spot.
3) The Committee will receive 10% of the gross receipts
for fundraising appearances by Executive Branch spokesmen
and Senator Goldwater beginning immediately and 10% from
appearances by Governors and Members of Congress after
March 1, 1972. Spokesmen appearing in home states for
local candidates will be exempt.
4) Kenney O'Donnell is reportedly establishing a special
fund for the Democratic nominee.
4
5) Magruder is urging the Attorney General to meet
with Keith Bulen, Harry Flemming, Bob Marik, and Bob
Teeter to hear Bulen's description of his campaign
techniques in Lugar's victory in Indianapolis.
6) The minutes from the December 30 meeting of the
Middle Level Campaign Strategy Group are attached at
TabG The subjects covered are the campaign poster
and the convention.
7) Magruder's weekly report for the Attorney General
is attached at TabH.
I
TolA
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
December 21, 1971
TO: MR. GORDON STRACHAN
FROM: MR. LEE NUNN
Confirming our conversation, the initial use of the names will be
a testing operation in early January using the signature of Frank Dale,
Chairman of the Committee For The Re-election Of The President.
I understand the letter to be used for testing purposes must be
cleared by "H" before the names under discussion may be used. If the
testing operation produces as expected, a full mailing using all names,
is projected to go out over the signature of our new Chairman, using
the name of The Nixon Finance Committee. The Chairman would also clear
this mailing with "H" including copy and etc. The names for testing
must first be key punched, approximately 20,000, before testing can
get underway. If the test is successful, the total list should be
key punched and compared with other lists to eliminate duplication,
prior to a full mailing.
I am outlining the mechanics involved in the hope that some immediate
action can be taken.
I would suggest that the Chairman Designate be contacted immediately
before the holidays for his advise and approval.
p
Tab P.
TO:
Haldeman
December 28, 1971
FROM: Sears
I. MOST RECENT GALLOP POLL - While it is always better
to be ahead than behind, the recent Gallop Poll showing
RN leading all Democratic contenders continues to reflect
some disturbing characteristics about the 1972 race:
A. RN Still Maintains a 43-44% Range of Popularity ---
Against the top Democratic contenders (Muskie and Kennedy)
RN continues to poll in the 43-44% range. This is not
enough against a united Democratic party.
What the polls are reflecting is a vote of 20-21%
nationally from the Republican party (approximately 85% of
the Republican vote), another 12-15% composed of people who
call themselves Democrats or Independants but normally vote
Republican in presidential elections and another 8-12% of the
electorate which voted for RN in 1968 but could be convinced
to go against him under certain circumstances. The rock
bottom strength of a Republican presidential candidate con-
tinues to be in the 30-35% range.
The rock bottom strength of a Democratic presidential
contender running with a united party is about 40% of the vote.
This is composed of the straight line Democratic vote plus
-2-
Independants who vote Democratic in presidential elections.
While the most recent poll is somewhat satisfying in
that it indicates RN is holding 8-12% of the vote above his
rock bottom of 30-35%, it is disturbing to note that the
mere mention of Muskie or Kennedy, without either one having
been actually named as the presidential candidate and without
either having campaigned in an effort to attract the 8-12% in
RN's vote, is still enough to render a base, Democratic showing
of 41% of the vote. This strongly indicates that as far as
the normally Democratic non-Southern vote is concerned, the
Democrats are not divided even now. Any difficulties Muskie
or Kennedy have inside the party are not affecting either's
ability to pull the base Democratic vote.
If the Democrats are allowed to go to their convention,
and through it, with this kind of basic strength, they will be
in good shape to add an extra 7-8% from the undecideds, the
northern union, and/or ethnic, Wallace vote and the soft part
of RN's 44%.
Another indication of RN's situation is the Gallop
figures on a Nixon-Humphrey-Wallace race. In 1968, the per-
centages (rounded off) were:
-3-
Nixon
44%
Humphrey
43%
Wallace
13%
The recent Gallop Poll shows the following figures:
Nixon
47%
Humphrey
37%
Wallace
12%
Undecideds
4%
This reflects a rise of 3% for Nixon, a drop of 6% for Humphrey,
a drop of 1% for Wallace and 4% who claim they "don't know" any
more. Obviously, most of the 4% undecideds went for Humphrey
in '68 and when election day comes, most would probably go
Democratic again. The additional 3% which RN receives over
the '68 race melts away immediately when RN is tested against
Muskie and Kennedy. This is obviously a Democratic oriented
vote also. Therefore, the Humphrey race indicates that when
undecideds and the surplus of RN's vote as compared with '68
are added together there is a float of 6-7% which would make
it a very close race even if Humphrey were the candidate.
Those who feel that if Wallace were to drop out of the
race, RN would be an easy winner, should ponder the following
facts:
1. In the recent Gallop Poll both RN and Wallace
declined when measured against Muskie and Kennedy as compared
-4-
to Humphrey or McGovern. The number of undecideds remains
about the same, leading one to speculate that most of the
decline in both RN's figures and Wallace's went directly to
Muskie and Kennedy. These are soft Democratic votes which
rebound automatically when Muskie or Kennedy is mentioned.
2. In 1968 close to one-third of the entire Wallace
vote came from 7 northern states (Illinois, New Jersey,
Michigan, New York, California and Pennsylvania). Wallace
got more actual votes in Ohio and California than in Mississippi
or Tennessee. The vast majority of these northern, big state
votes are Democrats to whom Muskie or Kennedy would have con-
siderably more appeal than Humphrey did on grounds of religion,
ethnics and economic problems.
Wallace received almost one half of his 9.9 million
votes outside the South. If 75% of these were taken from the
Democrats, his absence from the election in 1968 would have
made a difference of approximately 3.75 million votes to the
Democrats in the North. If the percentage was only three-
fifths, this still would have given the Democrats 3 million
additional votes, most of which would have been cast in the
seven largest northern states.
-5-
B. It is important to bear in mind that the Demo-
crats have not yet begun to fight. So far they have merely
been concentrating on papering back together the northern
portion of the old coalition.
Once the Democratic convention is over, they will
move quickly to cut into retired people, farmers, small
businessmen and lower middle class white collar workers. It
is imperative that we use the time between now and next
summer to solidify these groups as much as possible against
the very predictable onslaught of the Democrats.
II. MUSKIE STRATEGY AND PERSONNEL
Whether he knows it or not (I suspect he knows it)
Muskie has the Democratic nomination in his control right
now. He has performed in much wiser fashion over the last
8 months than would have been expected immediately after the
1970 election. He has used most of this time to establish a
position a shade to the left of the middle of the road, he
has given the other Democratic candidates no excuse to be mad
at him (both McGovern and Jackson easily tell reporters they
would have no difficulty supporting Muskie and have had no
difficulty dealing with him) and he has used the time to work
-6-
on political organization and endorsements, managing in the
process to get rid of such token candidates as Bayh, Proxmire,
Harris, and for all practical purposes, Mills. Part of the
reason for this achievement has been the politicians he has
gathered around him:
John English - Experienced New York political leader who has
been involved in the national scene on behalf of both Johnson
and Humphrey in the past -- he is an exceptionally good organ-
izer. and has an appreciation for delegate politics. While
he has good relations with the left wing of the Democratic
party, he is from the mainstream of Democratic organization
politics.
Mark Schields - Approximately 36 but has worked in both Jack
and Robert Kennedy campaigns. Has also worked on the Hill
for Senator Proxmire. Ran Governor Gilligan's campaign in
Ohio last year and was his Washington representative until
taking a job with the Democratic National Committee. Good
organizer and strong Democratic organization politician.
Bob Squires - Was in charge of major share of Humphrey's
advertising and television programs in 1968 -- the originator
of that T.V. spot on Social Security which gave us so much
trouble. Not only very knowlegable about television and
-7-
advertising but combines this with a real appreciation for
political maneuver and strategy.
George Mitchell - Maine Democratic National Committee man and
old friend of Muskie's. His acquaintanceship in Democratic
National Committee. ranks is very broad and he is highly
regarded. He has little feeling for the far left of the party
and favors reconstituting the old coalition.
Meanwhile, Larry O'Brien has been concentrating speci-
fically on holding the party together and has met with some
success in this regard already. The dispute over the chairman
of the credentials committee showed the strength that he has
in the party machinery and his success in placing Mrs. Harris
in that position will keep any credentials fights under his
control at least until the convention. He has put in force
a sort of 11th Commandment (Thou shalt not speak ill of other
Democrats) and is using the power of his position to enforce it.
With the kind of people Muskie has around him, some
predictions can be made as to how he intends to run his campaign:
(1) he has undersold his chances of winning the Florida
primary leaving the impression with the press that if he should
win, it would show that he is even stronger than people thought
but if he doesn't this will not harm his chances of being
-8-
nominated since it is a southern state in which he is not
expected to be popular. In reality, Muskie is staging an
all out effort in both New Hampshire and Florida hoping for
impressive victories which would provide a band wagon effect
through the remaining primaries. During the primary season,
he will run generally against RN and say little or nothing
about his opponents. He will stick to domestic issues with
emphasis on what RN hasn't done rather than challenging
what has been done.
(2) Once the Convention is over, he will turn to
the job of cutting away some of RN's soft support (farmers,
retired people, small businessmen, etc.). He will also step
up his personal attacks on RN. Three things must be borne in
mind, (a) we must not allow him to wage the campaign on his
issues. By the time the Democratic convention is over we
must be in a position of having SO thoroughly sold the accom-
plishments of the Administration that he will have to attack
on the basis of what RN has done rather than not done, (b) he
will try to get RN to react to his personal attacks SO that
he can get out the vote among the left wing of his party (who
are presently somewhat apathetic toward him) and the younger
voters. If we are too quick to react to this kind of ploy we
-9-
will be merely forming up additional votes for the Democrats,
(c) extra effort will be made next year to hold down the
Wallace vote in the north. The Democrats were quite sur-
prised in 1968 to see how much damage Wallace was doing to
them and were forced to rush around in September and October
trying to get back votes that they had already counted as
theirs. They won't let this happen again.
(3) Muskie will not attempt to run in all the states.
Essentially he will wage a big state northern campaign. Some
of his people are already saying as much to reporters and
indicating that since they enjoy a registration advantage in
California, Illinois, Ohio, Michigan, Pennsylvania, New York,
New Jersey and Massachusetts, their best shot at winning is
to concentrate on taking all eight of these states (216 elec-
toral votes) and then picking up the additional 54 electoral
votes from Maine, Rhode Island, Connecticut, Maryland, Dela-
ware, Missouri, Wisconsin, Minnesota, Washington, Hawaii,
Alaska, Nevada, New Mexico, West Virginia and Oregon (95
electoral votes). They will also wage a strong campaign in
Texas but don't feel that it is essential to win there.
(4) Muskie will pick a vice president out of the
-10-
following group - Tunney, Stevenson, Jackson, McGovern,
Gilligan, or Kennedy. Of these individuals I presume that
it would come down to Stevenson or Jackson. If Muskie needs
help with the unions to hold down the Wallace vote, feels
the need to raise extra money from defense contractors and
wants to protect his right flank rather than his left he will
go with Jackson. If he is concerned about his left flank it
will be Stevenson. If things were different he might prefer
Tunney or Gilligan since both come from large states which
RN carried in 1968 that are important to Muskie but both
are Catholics as he is and this would harm him with the non-
Catholic vote. McGovern would meet with approval on the left
but could not even carry South Dakota and would add very little
in the larger states. If Muskie were to run with Kennedy, the
Catholic problem would be presented and there would be a natural
confusion as to who was running with who.
C
CHAIRMEN
Confidential
DECEMBER 27, 1971
Tale
*
New Hampshire
Governor Lane Dwinell
(603) 224-7411
N.H. Committee for the
Headquarters:
Re-election of the President
New Hampshire Highway Hotel
Concord, New Hampshire 03301
home:
94 Bank Street
(603) 448-1121
Lebanon, New Hampshire 03766
Wisconsin
John K. MacIver
office:
Michael, Best & Friedrich
(414) 271-6560
626 East Wisconsin Avenue
Milwaukee, Wisconsin
home:
5498 North Lake Drive
(414) 962-2475
Milwaukee, Wisconsin 53217
Nebraska
George Cook
(402) 467-1122
office:
Chairman and Chief Executive
Officer
Bankers Life -- Nebraska
Lincoln, Nebraska
home:
3070 Sheridan Blvd.
(402) 423-6272
Lincoln, Nebraska
* Oregon
Wendall Wyatt
(202) 225-2206
office:
House of Representatives
Washington, D. C.
home:
1209 Huntley Place
(703) 765-5421
Alexandria, Virginia 22307
North Carolina
Charles Jonas, Jr.
(704) 377-3651
office:
Reynolds and Company
330 S. Tryon Street
Charlotte, North Carolina 28202
home:
302 Colville Road
(704) 332-7018
Charlotte, North Carolina
Illinois
Thomas Houser (Campaign Manager)
office:
Suite 3200
(312) 329-7603
One First National Plaza
Chicago, Illinois 60670
home:
219 N. Hickory
Arlington Heights, Illinois
(312) CL3-7395
*
Missouri
Lawrence K. Roos
office:
Supervisor, St. Louis
(314) 889-2016
County, Missouri
home:
943 Tirrill Farms Road
(314) WY3-3766
St. Louis County, Missouri
*publicly announced
CONFIDENTIAL
ADDITIONS TO STATE CHAIRMEN
LIST
*
Maryland
Edward P. Thomas
office:
Senate of Maryland
(301) 662-0713
Carroll and Frederick County
Annapolis, Maryland
home:
710 Wyngate Drive
(301) 66 -5765
Frederick, Maryland 21701
Utah
Dick Richards
office:
2610 Washington Boulevard
(801) 399-3303
Ogden, Utah 84401
home:
4753 Madison Avenue
(801) 621-4163
Ogden, Utah 84403
Wyoming
Mrs. Robert (Barbara) Gosman
(307) 243-9166
c/o Republican State Headquarters
Box 241
Casper, Wyoming 82601
home:
120 East 15th Street
(307) 234-2801
Casper, Wyoming 82601
(Bob Gosman's office phone (307) 235-5721)
Nevada
C. Clifton Young (Cliff)
office:
P. O. Box 1631
(702) 786-7600
232 Court Street
Reno, Nevada 89501
home:
2085 Regent Street
(702) 329-0587
Reno, Nevada 89502
December 27, 1971
ADDENDUM
STATE CHAIRMEN
MAINE
Ned Harding
office:
P. O. Box 2011
(207) 773-1775
Portland, Maine
home:
South Freeport,
(207) 865-6565
Maine
COLORADO
Governor John Love
office:
Executive Chambers
(303) 534-8285
Colorado State Capital Bldg.
Denver, Colorado 80203
home:
Executive Mansion
(303) 892-2471
400 E. 8th Avenue
Denver, Colorado 80203
CONNECTICUT
Nathan G. (Gus) Agostinelli
office:
State Comptroller
(203) 566-5565
30 Trinity Street
Hartford, Connecticut 06115
home:
95 Olcott Street
(203) 643-8683
Manchester, Connecticut 06040
* NEW YORK
Governor Nelson Rockefeller
office:
Executive Chamber
(518) GR4-7000 (Albany)
Albany, New York 12224
(212) 582-7030 (NYC)
FLORIDA
*L. E. (Tommy) Thomas
*designated
P. O. Box 490
(904) 785-5221
PRIMARY COORDINATOR
Panama City, Florida
32401
home:
2814 Canal Drive
(904) 785-7834
Panama City, Florida
32401
D
TabD't
Concord, New Hampshire
January 3, 1972
President Richard Nixon
The White House
Washington, D.C.
Dear Mr. President:
It is my great privilege to notify you, formally, that as chairman of
the New Hampshire Committee for the Re-Election of the President, I
have today filed a petition to place your name on our state's Primary
Election ballot.
This action by citizens of our state, which prides itself in having
the Nation's first Presidential Preference Primary Election, reflects
our sincere sentiment that the nation needs your leadership as its
President for another four years.
During three years as our President, you have clearly demonstrated the
kind of initiative and keen insight into national and international
problems and their solutions that marks your administration as truly
historic. You have opened the door to a partnership of nations. You
have shown the American people the path toward a national unity, a
peaceful new American Revolution in its most positive sense. You have
brought a new sense of dignity to our nation's highest office, and
provided the inspiration to create a better world for all men for all
time.
As citizens of New Hampshire and as dedicated Americans, we urge you
to acknowledge our support, thus indicating your approval of our
efforts and your determination to complete the task you have started --
to bring a new prosperity to this nation and restore peace in the world.
With our utmost respect,
Sincerely,
Lane Dwinell
E
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON. D C 20006
December 17, 1971
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: Operating Plan for the New Hampshire Primary
Attached (Tab A) is a schedule chart showing the proposed plan
for the New Hampshire Presidential primary campaign. This
plan has been developed in consultation with Harry Flemming,
as well as Governor Dwinell and Allan Walker of the New
Hampshire Committee. Estimated operating costs are tabulated
in Tab B.
The objectives reflected in the plan are:
1. To maximize the per cent of the vote received by the
President in the Republican primary.
2. To conduct the campaign in a manner so as to reflect
local organization, local support and local management.
The use of mass marketing techniques, such as out-of-state
television stations, or the appearance of direction from
Washington, will be minimized.
3. To apply the tactical concepts which have been developed
over the past months, insofar as possible, to test their
effectiveness in a campaign environment.
4. To establish the pattern of coordination and mutual
support between the state organization and the Washington
based Committee which will be necessary for success in
the general campaign.
The various campaign activities have been grouped together on
the chart, according to the categories in the left-hand margin.
CONFIDENTIAL
2
Campaign Organization Activities reflect the building of the
structure and staff of the state organization. Operations are
proceeding according to the schedule.
Strategy and Management Control emphasize the need for establishing
tangible objectives for the campaign and obtaining the feedback
to assure that they are being met. It will be important in the
primary contests to establish the best method of exercising this
control in the campaign situation.
Fund-Raising activities are generally on schedule. The finance
people in Washington are working with the New Hampshire Committee
to advise them on the most effective techniques to meet their
objectives.
Field Operations have been planned with the intent of securing a
large participation by young people, as well as extensive involve-
ment of volunteers of all ages. Current activities relate to the
filing of nominating petitions. Broader campaign activities will
begin in mid-January.
Brochures, Buttons, Bumper Stickers, etc. - Peter Dailey is
adhering to the schedule and expects to have the materials in
New Hampshire by the first week in January, ahead of the planned
openings of the Concord and local campaign headquarters.
Telephone canvassing will be used to contact every Republican and
Independent voter. Voter registration lists will be compiled, as
shown under Field Operations. Independents will be called to
determine which ones intend to vote in the Republican primary.
(They can choose the primary of either party under the state law.)
The registered Republicans, as well as Republican-leaning
Independents, will then be grouped according to (1) those who
support the President strongly, (2) those who definitely support
an opposing candidate, or (3) those who are undecided. The names
from the first group will be used in get-out-the-vote mail and
telephone programs. The second group will be excluded from further
mail or telephone follow-up. The third group will be sent letters
and brochures covering the issues of particular interest. They
will then receive another telephone call a weck or so later to
determine if they have decided to support one of the candidates.
If they support the President, they will be added to the list for
get-out-the-vote operations.
CONFIDENTIAL
3
Direct Mail will be closely tied to the telephone campaign
outlined above. The same name lists will be used for both
operations. A mailing to all Republicans is contemplated for
early February, to communicate the fact that a serious local
campaign is being waged on the President's behalf, and asking
for their support. This type of targeted communication will be
particularly important if the candidate is not able to campaign
in the state. The second series of mail will be to present
particular issues to undecided voters, as determined by the
telephone canvass. The Independent voters who are intending to
vote in the Republican primary will then receive a separate
mailing, because they are the group McCloskey is focusing on.
A final mailing will be sent to all registered voters intending
to vote in the Republican primary for the President. It will
probably be in the form of a sample ballot, to facilitate the
identification of the pledged delegates.
In addition, a direct mail campaign is planned for the first
time voters. It will consist of three letters, spread over
the six weeks prior to the election. A particular benefit of
this program will be to compile a list of young voters which
can be used for mail or telephone operations in the general
campaign.
Newspaper Ads will be very important in the absence of a strong
television campaign. The ads are scheduled to appear on a
regular basis over the last three or four weeks of the campaign,
in the several important daily and weekly New Hampshire papers.
Rallies and Other Speaking Engagements by key Administration
spokesmen will have to compete effectively with Mr. McCloskey
when the President is unable to visit the state personally.
The schedule will be coordinated by Bart Porter in Washington.
The New Hampshire Committee feels that the major rally scheduled
for Friday, March 3, is of particular importance. In addition,
the series of coffees to be held throughout the state, will
feature the appearances of well-known figures as frequently as
possible.
Polls - The baseline poll is currently in the field. Results
should be available before the first of January. In addition,
there will be telephone polls taken on a continuing basis over
the final four weeks of the campaign, under the direction of
Bob Teeter in Washington. Those results will be used to evaluate
whether the campaign is achieving the desired level of support
for the President, or whether more intensive measures will have
to be taken.
CONFIDENTIAL
4
Television and Radio will be used over the last four weeks of the
campaign. Because there are only two TV channels within the
state of New Hampshire, commanding only a small fraction of the
viewing audience, television will not be the dominant medium.
(The major stations viewed in the state originate in Boston and
Portland, Maine.) Radio, however, will be used extensively,
particularly during the periods of peak commuter traffic. Several
local stations will be employed throughout the state.
JEB S. MAGRUDER
NEW TIMES HASH HITE ELIPARY PATING PLAS
(SUBJECT TO CONTINUOUS REVIEW)
Kovil
Dec/1
Jan/1
Feb/1
KEY:
*
Mar/1
ADMINISTRATION SPEAKER REQUIRED
PRESS COVERAGE PLANNED
12
12
2'
3
10
17
24
11
14
21
28
First date to file peticions
Last date to,
Last date to (ile delegate pet tions
Elec
for cangidate and delegate
file geti-
100
slate
tions for cancidate
Lost date for President to remove hidself
LEGAL DEADLINES
from ballot. (10 days after receipt of candidacy)
Announce initial N.H.
Grand
1
Announce additional
Co:-ittee Establish
(Secies (Anbuncements)
cpening
committee members
Final announcement of
informal HQ at Concord.
CAMPAIGN
County Coorcinators
Cercotd
*
committee members
OFGANIZATION
City & Town Chairmen
ocal HQ
location
ACTIVITIES
County Chairneh
selected
& secured
Finance Chairman-6 members
members of the committee
%
Members of Advisory Committee
Local EQ
Womens Chairman
Innounce Gixon
opening
Approve preliminary
youth organization
t dget for carpaign
Updated, revised campa gn budget.
STRATEGY AND
Establish statistical SH vote
(Fix campaign expenses
Receive weekly survey results from telephone operation
MANAGEMENT CONTROL
study to deter-ine strategy
Adjust strategy based on new priorities as indicated by
and pricrities
results. Send results to Washington
Broad based
Initial selective
solicitation mailing
Finance Chairman
fund solicitation
FINANCE AND FUND
selected.
mailing
PAISING
innounce Finance Committee
Fund raising dinner
(proposed please card system)
Finance Objectives Established
Possible door to door
Fund drive starts
convass by young
Finance Committee Complete-
Possible Nixon Youthmobile-all shopping centers, all key cities,
volunteers
FIELD OPERATIONS
holds 1st aceting
Potition carvess
A
high triffic areas, large business sites. (Include b per sticker brendine.)
Corpile
voter
eristration lists
^
Cet the vote and
poll watchers schools
Youth group work shopping
registrar drive
A
centers, high tro 10 steep for petitics signatures
(tp be times 10: Incal registration laws)
Recrul
14.
drive
for
Inters
Petitions filed to pit
Prepare pledred
Petition
filed for
pledged delegate
slate
FILING ACTIVITIES
the "residen
on the
ballot
delegate slate
for
iling
PROMOTE A ACTIVITIES
itate wide bunper sticker branding day
Approve
layou
}
Finished naterials
Select Ca-pulgn the
available in
Brocheres, Buttoms,
Concord to
distribution
Cet out the vote calls
E,jet Deferes "
Inveries)
rrange for space/thores
Follow-up
Election Lay
Completed
approved
operational
pln, n, include Ing.
Laffirs for telephone
campain
Thone
anvasn-Republi
de/Invenendents
cessiges.
for
telephore
Design calling pattern to feid valid survey sample-Sir narize & report ......)
Inlegiate
operation.
elective
cailing
Possible Presidential letter to
EW
Follow up mailing (pa;ers on Issurs)
Nail newsletter to
Scrple that 10
to RC:
lican
voters (after a nounce
to all undecided vote Indicated
young volunteers
1
A
licens
VIP group
by telephone
Direct Call
Mailing 110 all
registered Reput icers
^
Mailing to
^
Second
Registered
Third
Select Ewspaper
A
Youth
Independents
Youth
1.39
to be used
Mailing
Hailing
Daily
A
A
A
A
A
A
A
A
Werkly
Fossible shopping center and
high traffic area rallics
Wrsn rally-(e.r)
Remites Sheaking
EYE 1
is
March *** )
Yes "
Selec ively schedule speckers within the state
Lisa caser
1 Itial 1011 of
Results o
Miscell COS
voter act odes
poll
A
Letters to. Editors
+
Series of
Announce 3-4 college
toffees
spread throughout the state on a planned
BACK election
basis.
prove content o
Approved Interlock
V and ratio FORM
on IV commercials
inls
Television Com
return
A
TAB B
CONFIDENTAL
PRELIMINARY BUDGET ESTIMATES
NEW HAMPSHIRE PRIMARY
1970 Registration
Republican
162,000
(Assume 85,000 households)
Unaffiliated
125,000
(Assume 65,000 households)
Democrat
100,000
Campaign Materials
Total Cost
Bumper Stickers: 10,000 @ 10c each
$ 1,000
Buttons: 20,000 @ 5c each
1,000
Brochures:
5 major brochures @ 20,000 each = 100,000
3,000
cost: $30.00/thousand
Campaign Organization Activities
25,000*
and Field Operations
Direct Mail
85,000 Republican households X 1 mailing
30,000 Unaffiliated households voting
Republican (estimated) X 1 mailing
18,000 Undecided voters (estimated) X 1 mailing
100,000 Get-out-the-vote letters (estimated)
233,000 letters X $150/thousand
35.000
Data processing of address lists
8,000
Series of letters to first-time voters
16,000
*To be raised by New Hampshire Committee
CONFIDENTIAL
Telephone
Total Cost
Assume:
Calling times - 10:00 A.M. - 8:00 P.M. = 10 hrs/day
X 6 days per week = 60 hrs per week
Three week campaign period = 180 calling hours
If one operator can reach 20 homes per hour,
then each telephone can reach about 3600 homes
If 20% of the calls must be re-placed because of
busy line or no answer, then 150,000 households
(Republican and Unaffiliated) require 180,000 calls.
Therefore, a bank of 50 telephones is required.
Cost per telephone:
Installation
$ 15
Intra-state WATS line
250
$265 per telephone
Total cost = 50 X $265 =
$13,250
Paid operators: 180 hrs @ 2.00 per hr = $360/operator
50 X $360 =
18,000*
Supervisors - 5 X 180 hrs X $3.50/hr =
3,150
34,400
Mass Media
Newspapers
50,000
9 dailies, 17 weeklies
droppy
Television
6,000-
4 weeks - 2 stations
AG
Radio
14,000
4 weeks - 14 stations
Production
30,000
100,000
TOTAL COST OF LISTED ITEMS
$223,400
*Volunteer telephone operators will be tested before
paid workers are recruited.
II
Tal
CAMPAIGN DIRECTOR
Budget Committee
Finance Chairman
Citizens Chairman
Executive Committee
Director of
Director of
Director of
Director of
Political
Women's
Campaign
Citizens
Activities
Activities
Activities
Activities
Asst. to Chairman
Assistant
State Chairmen's
Monitoring
Director
Campaign
Divisions:
Comptroller/Treasurer
"service" groups
Adminis-
Blacks
Apparatus
tration
Businessmen
and
Ethnic
Spokesmen
Jewish
Legal Counsel
Resources
Labor
Lawyers
51 State Operations
Etc.
Divisions
Dinners
Direct mail
Financial
Regional & State
Special gifts
Special Interests
Advertising
Direct mail
Major Vote
Polling
PR and
Etc.
and
Blocs*
and
Media
Telephone
Research
*Includes youth, farm, elderly, transient
G
Tal
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W
December 30, 1971
WASHINGTON D C 20006
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: CAMPAIGN STRATEGY GROUP
In its meetings of Monday, December 27th and Wednesday, December 29th,
the Campaign Strategy Group focused on the youth poster program pro-
posed by Ken Reitz, and the plans for the Republican convention.
YOUTH POSTER PROGRAM. Ken Reitz described the proposed program that
he has been developing for a series of youth-oriented posters to be
used throughout the campaign. His presentation is given in more de-
tail in Tab A. Briefly, the concept is to capitalize on the popularity
of posters among the young people, and to maintain continuing interest
by issuing a new addition to the set each month from March through
October. Each of these posters would stand alone and reflect a separate
set of issues or Administration accomplishments. They would, however,
all fit together to form a very large mural which could be mounted on
a wall for decoration. At the center of the mural design, there would
be one larger poster which would feature the President and reflect the
central theme of the campaign. It would be analagous to the 1968
poster, "NIXON'S THE ONE," which showed the President supported by all
of the leading figures in the Republican party.
The conclusion of the Strategy Group was that the idea was promising
and should be implemented. More work is required on the design of
the individual posters. The original thought was to produce the
central poster first. However, it may be more appropriate to publish
those on important issues first and to hold the main poster until the
main theme is more fully developed later in the campaign. The final
designs should be tested through focus interviews conducted by Bob
Teeter. The main poster should show the President as a man who has
mastered his job and is not overwhelmed by his responsibilities. It
should emphasize the human aspect of the President. One photograph
in the current issue of Time (Tab B) reflects the tone being sought.
CONFIDENTIAL
- 2 -
It was suggested that the photo adopted as the central one for the
campaign be one that can also be rendered effectively as a drawing.
In that manner, posters and all forms of campaign material can
carry the common theme.
THE CONVENTION. Bill Timmons outlined the plans for the convention
as they are currently being proposed. The convention will take place
on August 21-23. There will be five sessions during the three days
with a total duration of approximately ten and one-half hours. The
sessions are now scheduled as follows:
Monday, August 21st (Morning Session) - General organization:
appointment of working committees (Platform, Credentials, Rules and
Permanent Organization). There will also be a tribute to General
Eisenhower and a presentation to Mrs. Eisenhower.
Monday, August 21st (Evening Session) - Keynote address, perhaps
presented by three or four leading Republicans, each appearing for
up to ten minutes. In addition there will be a 15 minute film on
foreign policy achievements of the Administration. There will also
be a tribute to the First Lady, including a brief film. It is hoped
that she will appear before the convention at that time.
Tuesday, August 22nd (Morning Session) - Reports by Committees, in-
cluding the presentation of the Platform. There will be a film
dealing with the promises made in 1968 and their fulfillment during
the President's Administration.
Tuesday, August 22nd (Evening Session) - Nomination of the President.
He may make a brief appearance before the convention at that time.
Wednesday, August 23rd (Evening Session) - Nomination of the Vice
President. Acceptance speech of the Vice President and acceptance
speech of the President.
The morning sessions will start at 10:00 AM, Pacific time, or 1:00 PM
Eastern time. The evening sessions will start at 5:30 PM California
time or 8:30 PM Eastern time. The first half hour of the evening
sessions will be taken up by opening ceremonies and introductions,
so that the main business will start about 6:00 PM California time.
Pete Dailey will obtain a Nielson curve showing television sets in
use throughout the evening viewing time. The characteristics of
the viewing population will vary throughout the evening. For example,
in the early evening, the audience will tend to include a greater
CONFIDENTIAL
- 3 -
proportion of older people. Later in the evening, there will be
proportionally more young people. The prime viewing time across
the country will probably be about 7:00 PM California time.
There will actually be three concurrent programs operating at the
convention. The Official Program will be the schedule of events
outlined above. The Political Program will involve questions of
parliamentary procedure. For example, whether at some point to
suspend the rules and nominate the President by acclamation. It
will also include the scheduled activities of the leading politicians.
The Media Program will include interviews with leading politicians
and celebrities and activities outside the convention, such as those
being planned through the youth program.
Most of the important chairmanships and other positions of responsibility
in the convention .will not be filled for several months; however, the
Platform Chairman has been selected so that the work necessary to de-
velop the platform positions can begin at an early date. It was suggested
by the Strategy Group that in the polls that will be taken around June
or July, some measurement be made of the standing of various leading
Republicans in the eyes of the public. These results would be useful
in making the final selections for key assignments in the convention.
It will be important this time that the delegations include a meaningful
proportion of women, young people and minorities. The Nixon State
Chairmen, who are now being appointed, have indicated a willingness
to be responsive. Nevertheless, it is to be expected that the long-
established politicians and financial backers will not want to yield
their places on the delegations. In California that problem has been
eased by making several financial contributors honorary delegates to
the convention, thereby achieving more flexibility in the make up of
the voting delegation. In the same manner, it was suggested that state
office holders might be given an honorary status. It was also suggested
that if some popular celebrities attended as delegates, a great deal of
interest could be generated by having the media interview them on the
convention floor. To achieve any realistic change from 1968 in the
make-up of the state delegations, however, there will have to be strong
behind-the-scenes salesmanship by someone in the Administration with
political clout.
Over the past several months, separate committees have been working
on the design of the badges, tickets, programs, etc., for the
CONFIDENTIAL
- 4 -
convention. Those activities will now be coordinated 80 that a
common theme will run through all designs relating to the con-
vention.
JEB S MAGRUDER
CONFIDENTIAL
TAB A
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
December 27, 1971
MEMORANDUM FOR:
THE CAMPAIGN STRATEGY GROUP
FROM:
KEN RIETZ
Materials needed for the young voters campaign will be minimal.
As all of you know, the thrust of our effort is aimed at organization,
not public relations or advertising. We believe involvement is the
key. We can receive a substantial number of votes among the young if
young people are involved in the campaign in a meaningful way.
We will, however, need several items. Currently in the discussion
stage is a button (we've proposed "The President") and a recruiting
brochure, flyer, or handout card. We will also need cheap issue flyers
for distribution on college campuses.
The one major item we are proposing is establishing a multi-purpose
newsletter. It has been designed to serve as a newsletter, campaign
handout, and fold out into a wall poster.
This piece will be informative -- not newsy. As the mock-up shows,
it will be titled "Young Voters" and each month will use attractive
youth photographs. The inside will be issue orientated and at the
same time interesting. Instead of talking about various aspects of the
campaign, it will take one issue month and thoroughly discuss it. The
newsletter will include, cartoons, editorial comments, interviews, etc.
We considered many different 1deas on how to make young people
want to read and retain this piece. Most campaign material is not stud-
ied and is thrown away. We want ours not only to be read, but sought
after. We think we've found a unique way.
Posters are extremely popular. Millions of them are being sold,
while two or three years ago, there was a decrease in interest. They
are more popular now than ever.
Our proposal to make each newsletter fold out into an attractive
and decorative Nixon wall poster. (Note sample of Lionel brochure).
These posters will be designed along the same lines and by the same
company as the highly successful '68 youth poster.
But, that's not where it ends. To make the campaign piece really
sought after and collected, we are proposing that we publish one each
month for eight months, with the first issue coming out just prior to the
New Hampshire primary. Anyone collecting all eight posters and putting
them all up on the same wall, would end up with a giant Nixon poster
The Campaign Strategy Group
Page two
that fit together and told the story of four years of accomplishment.
The first poster (late February) will be the central poster. It
will be larger than the rest and become the main youth poster. It
would be sent as a newsletter to a list of about 250,000 active young
people (YR's, CR's, TAR's, Young Voters for the President etc.) who
support the President. In addition, it would be available as a poster
(without newsletter) for sale and distribution. It is our hope that
the sale of this poster would finance the entire newsletter program
and give our local organizations operating cash.
We would sell each poster to state Young Voters for the President
organizations for 50 cents each. They, in turn, would sell them for
one dollar each. The poster would only be available from the Young
Voters for the President.
We estimate sales of the main poster at one million. This would
yield over $400,000 profit to finance the productions of the other
posters/newsletters.
The cost of the main poster -- 22"x34" (folded to 8 1/2" by 11")
including all artwork, creativity production, and printing (2 sides)
is:
Quantity
Unit Cost
Total Cost
500 M
11.1 c
@55,500.00
1
MM
9.9 c
99,000.00
2
MM
9.4 c
188,000.00
The cost on the remainder of the newsletters is:
Quantity
Unit Cost
Total Cost
500 M
6.3
@31,500
1
MM
5.4
@54,000
2
MM
4.9
@98,000
We estimate using 500,000 newsletters each month for the first
four months and 1 1/2 million each month for the last four months,
which would give us a total of eight million pieces. If we sold one
million of the main posters, gave an additional million away, and
mailed and gave away six million of the newsletter/handout , our
production cost and mailing cost (one million at 4 cents each) would
be less than $500,00.
This idea is unique in American politics. It has never been done be-
fore. We believe it has the kind of appeal necessary to attract atten-
tion and retain interest.
The Campaign Strategy Group
Page three
The attached memo from Jimini productions describes the central
poster comprehensive layout. By using mood, we will achieve warmth
and dignity. As stated in the memo, we feel the quanities it has been
our objective to express -- those of personal warmth and strength com-
bined with great dignity -- are apparent in this layout.
The seal cannot be used, and we feel the golfing photo should be
changed to a working shot. Otherwise, the colors and content are good
and we whould proceed.
The calendar for completion of the first poster is:
- Comp approved to go to finished art - pending
- Finished art submitted by January 10.
- Finished art approved by January 14.
- Finished art to printer by January 17
- Color proofs submitted for final approval January 26.
- Begin printing January 28
- Printed posters delivered the middle of February.
To meet this timetable on the main poster, we need approval now
of the initial order. We propose the printing of one million posters
for no more than $99,000. by February 15.
We also propose that 500,000 of these posters be printed on both
sides and used as newsletter/handouts and that 250,000 be mailed to young
people involved in the campaign. We will put the balance of the posters
on sale to the states.
In addition, we propose that we be allowed to proceed on the layout
and format for the subsequent poster/newsletter/handouts.
JIMINI
PRODUCTIONS
December 20, 1971
831 Westmount Drive
West Hollywood
California 90069
213-659-1919
Naked and Unafraid!
"Re-elect the President" Poster: Comprehensive Layout
This comprehensive layout provides a more specific idea
of how the central poster will appear when printed.
Progressing from the pencil-sketch stage, we have added
overall color, including a close approximation of the
carved-wood border. The words "Re-elect the President"
have been inserted in the panel above the central
portrait. The words "Nixon '72," beneath the portrait,
have been retained, but reduced in size and emphasis.
As the poster is carried to final art, the central
portrait represented here will be completely
re-illustrated to achieve as perfect a likeness as
possible. Any of the copy elements or subordinate
photographs may be changed to suit your exact needs.
We feel that all the qualities it has been our objective
to express -- those of personal warmth and strength combined
with great dignity--are apparent in this layout. We are
confident that the final poster will express these
qualities in a very striking and effective manner.
###
CGE
PRESIDENT RICHARD NIXON OUTSIDE THE SAN CLEMENTE WESTERN WHITE HOUSE
H
Tab H.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N W.
WASHINGTON. D. C. 20006
(202) 333.0920
December 21, 1971
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached is our weekly report.
JEB S. MAGRUDER
DCC: H. R. Haldeman
CONFIDENTIAL
POLITICAL
Three state chairmen were announced this week. Governor Nelson
Rockefeller announced himself in New York; coverage was excellent
and well received. In Maryland a press conference was held in
Baltimore which included our state chairmen, Ed Thomas, Senator J.
Glenn Beall, Senator Charles McC. Mathias, and State GOP chairman
Sandy Lankler. Press coverage in Maryland and across the country
was very positive. In Oregon, Wendall Wyatt handled the press
announcement. Senators Hatfield and Packwood both sent positive
statements supporting the President's re-election. Coverage in
the state and nationally was also excellent.
We will announce Larry Roos as our chairman for Missouri on
Wednesday, December 22. Announcements scheduled for January will
include the following states: Wisconsin, Colorado, Nebraska,
Illinois, Wyoming, Maine, Nevada, Connecticut, and Utah. In
addition, we are ready for announcements in South Dakota, Arizona,
California, South Carolina, and Florida but will hold these for
various reasons
Our chairman in Connecticut will be Nathan G. Agostinelli.
Governor Thomas Meskill and the State GOP organization, headed
by Brian Gaffney, will be backing up Agostonelli's efforts.
Agostonelli is the first ethnic confirmed as chairman.
We now have four states announced, 14 ready for announcement, 19
in the final stages of setting up and 14 states where problems
are being worked out.
PR/MEDIA
The media coverage of the Maryland announcement was superb with
good stories in The Baltimore Sun, Washington Post and Los Angeles
Times as well as good local Maryland TV and radio coverage. This
was particularly significant in the expression of support for the
President by Senator Mathias. In Oregon, the newspapers carried
the story and the TV news shows gave the press conference excellent
coverage on four stations.
Ann Dore is working with Van Shumway to prepare press kits for all
announcements and has attended and will attend the press conferences
in each state.
The press area is now operating with continued liaison between
Washington and states that have announced their chairmen, particu-
larly New Hampshire.
BUSINESS AND INDUSTRY
Last week was spent talking to others in the Administration
and to state chairmen to get their thinking on eliminating
areas of potential conflict between the state organizations
and our operation. We have also started work on planning a
motion picture film to motivate businessmen.
JEWISH
Criticism of the United States' abstention on the vote within
the United Nations General Assembly on the Egyptian resolution
last week has been fairly muted. The prevailing opinion is that
the United States' vote was unfortunate but would result in noth-
ing that would be of great significance.
Discussion of the results of Mrs. Meir's trip continues with
some uncertainty, but a growing feeling is being expressed that
it was a successful venture. The Jerusalem Post reports that
the underlying purpose of the trip was to re-emphasize the
alliance between the United States and Israel as a continuing
friendship and to take emphasis away from the Phantoms. This
appears to set a better tone in the Jewish community and political
activities will be better received at this time.
ADVERTISING
Efforts are being concentrated on organizing and recruiting for
the Task Force Agency, which will be located in New York. Office
space is expected to be finalized this week.
Campaign promotional materials have been developed for use in
New Hampshire, using the theme line "Re-Elect the President".
Bumper stickers and buttons will be delivered January 3. A
brochure for initial use is under development. Copy and layout
will be submitted prior to production.
Primary states advertising will be developed in early January
based on research findings due December 27.
-2-
SPOKESMEN RESOURCES
The first weekly meeting of schedulers for surrogate candidates
has been held. The purpose of this and subsequent meetings is
to coordinate the activities of all surrogate candidates, and to
better inform the schedulers about spokesman resources.
The schedulers and advancemen for each member of the Cabinet
have been identified and interviewed. A conference for the
schedulers is to be held on Tuesday, December 21, 1971, for the
purpose of the describing the Spokesmen Resources Program.
Speakers at that conference will include Messrs. Flemming and
Magruder, who will describe the importance of the program within
the context of the campaign strategy. A subsequent conference
for advancemen is to be held on Saturday, January 8, 1972, for
the purpose of acquainting those individuals with proven advanc-
ing techniques. Speakers at that conference will include advance-
men from the White House.
Representatives of charter aircraft companies have been interviewed
and asked to submit written proposals for the provision of aircraft
during the campaign. In addition, we are proceeding with the
compilation of data on the availability of private aircraft, which
might be donated or leased (if owned by a corporation) for use
during the campaign.
We have met with Governor Dwinell and Allan Walker, of the New
Hampshire Committee, and George Cook, of the Nebraska Committee,
for the purpose of describing the Spokesmen Resources Program.
Particular attention is now being given to scheduling spokesmen
in New Hampshire.
YOUTH
New Hampshire: Fifty hardcore workers from college campuses have
been recruited. Twelve college students from outside the state
will spend full time in New Hampshire during January and receive
college credit. More than fifty students from New York will go
into the state to campaign, and we have requests from some fifty
other students to enter the state for the campaign. The organi-
zational building process will continue, and it now looks as if
we will have a substantial youth effort in New Hampshire.
The volunteer effort, in cooperation with Allan Walker and
Governor Dwinell, will be concentrated on:
-3-
January 21, 22, 28, 29 - voter registration drive.
February 25, 26 - literature distribution.
March 3, 4 - get out the vote door to door effort.
Florida: Our meetings with Tommy Thomas have been very
satisfactory. He has given us office space and is assisting
in setting up our voter registration activity.
Wisconsin: John MacIver and Rietz have established an initial
young voters plan which will be followed up with meetings in
early January.
California: Rietz has set a meeting with Gordon Luce for early
January to lay out the initial youth plan.
Registration: Although the RNC still has not put its effort
and resources into voter registration, Rietz has continued to
set up state drives in cooperation with YR's and state party
organizations.
Public Relations: The youth poster mock-up will be available
for review this week.
WOMEN
Hauser and Steorts met with Nixon Chairman John MacIver to
discuss plans for women in the '72 campaign. Mary Kay Hansen,
his co-chairman, was also present. He agreed that he would have
women in significant levels throughout the campaign and will have
women vice-chairmen in all the municipalities. They have an
excellent Volunteer Door to Door effort, which should be very
effective in getting out the vote in target areas.
Tom Houser, Chairman of Illinois, has also been informed of the
efforts and has appointed his co-chairman in Illinois. We met
with her and Pat Hutar in Chicago. They are now making plans to
recruit the necessary volunteers for the organization. The
headquarters operation was discussed as well as the importance
of very rigid ballot security in Illinois.
Steorts met with Larry Roos, Chairman of Missouri, and George
Cook, Chairman of Nebraska, Mr. Roos is most enthusiastic about
the new approach and was to meet with about 12 key women this
week in St. Louis. They had originally been assigned to fund-
raising, but voted unanimously to join the State Volunteer effort
-4-
for the re-election of the President. Mr. Roos feels they
will be a real asset to his operation in St. Louis.
George Cook of Nebraska is very receptive of the idea of
the new image of women in the campaign and wants his co-
chairman to be preferably from Omaha as he resides in
Lincoln. A woman of approximately 30-35 he feels would be
better, as she would then attract the young vote. He is
naming a State Executive Committee which will be male and
female. He feels women are great fund-raisers and he plans
to use some of them in this area.
Roma Spaulding, Assistant Chairman of New Hampshire, reports
that she has now talked to each county chairman. Several
women have been appointed as key city co-ordinators and one
is being appointed as county co-ordinator.
Coffee hours are being planned in each county, city and suburb
starting in January. The main purpose is to recruit volunteers.
Mrs. Dwinell will hold the first coffee at her home in Lebanon
and Congressman Cleveland is expected to attend. They plan to
have a tape of President Nixon speaking at each of the coffees.
Congressman Wyman is expected to attend a coffee in his district.
Mrs. Spaulding is making an all-out effort to get young people
at these coffees. There are plans for at least two coffees in
each county, three in the cities, and two in the suburbs.
LEGAL
Gordon Liddy is now aboard and organizing the office. Contracts
for polling, housing at the convention for youth and direct mail
have been reviewed with changes negotiated where appropriate.
Electoral reform legislation is under analysis for direction
and options; business affairs, such as method of paying for
telephone service has improved through negotiations. The proper
form for the "in house" advertising agency is under study in
light of electoral reform legislation. The "Equal Time" pro-
visions and the "Fairness Doctrine" have been reviewed and
appropriate members of the staff advised thereon. The staff is
also receiving regularly interpretations of the Hatch Act as
individual cases arise.
-5-
RESEARCH
L. Robert Morgan has been appointed Manager of the Direct
Mail operation for the 1972 campaign. Bob will join the
Committee on a leave of absence from the Reuben H. Donnelley
Corporation of Houston, Texas, where he has served as South-
west Regional Sales Manager since 1968.
Paul Jones will join the Re-election Committee as Executive
Director of Black Voter Activities for the 1972 campaign.
Mr. Jones comes to the campaign organization from the Peace
Corps, where he served as Deputy Director for Thailand. Prior
to that, he served as Director, Office of Civil Rights of the
National Highway Safety Bureau of the Department of Transporta-
tion.
Attached are trend charts showing the most recent head-to head
Harris survey results of Nixon-Muskie-Wallace and Nixon-Kennedy-
Wallace.
-6-
60
NIXON
50
40
MUSKIE
30
20
WALLACE
10
UNDECIDED
0
1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11
1969
1970
1971
1972
NIXON-RENNEDY WALLACE (HARRIS)
60
NIXON
50
40
KENNEDY
30
20
WALLACE
10
UNDECIDED
0
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1969
1970
1971
1972
I
4
1972
1771
1970
696T
TT
6
L
S
€
T
TT
6
L
S
E
I
TT
6
L
S
3
I
IT
6
L
S
3
I
0
UNDECIDED
or
WALLACE
200
30
HUMPHREY
04
05
NOXIN
09
'V