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This file contains:
From Mr. Herge to Bruce Miller. RE: Indecipherable message written on a paper entitled: "Committee for the Re-election of the President." 1 pg. [Subject: White House Staff] [Memo], no date
From Elaine La Roche to Miss Sandy Cram. RE: Counsellor Rumsfeld's comments on the viewing of the Connally political broadcast. 1 pg. [Subject: White House Staff] [Memo], 10/24/1972
From Donald Rumsfeld to unknown author. RE: The Connally half hour television show Monday evening October 23, 1972. 1 pg. [Subject: White House Staff] [Memo], 10/24/1972
From Mr. Herge to Bruce Miller. RE: Message that reads: "For your information." 1 pg. [Subject: White House Staff] [Memo], no date
A document containing Secretary Morton's comments on John Connally's TV program. RE: The main argument that the "Last 1/2 was superior to the first." 1 pg. [Subject: White House Staff] [Other Document], no date
Indecipherable handwritten note regarding nationwide television network statistics. 1 pg. [Subject: White House Staff] [Other Document], no date
From Gordon Strachan to Haldeman. RE: The Connally overnight ratings. 1 pg. [Subject: White House Staff] [Memo], 10/24/1972
Indecipherable handwritten note. 1 pg. [Subject: White House Staff] [Other Document], no date
Unknown author to Gordon. RE: The overnight statistics for MacGregor, Connally, and McGovern. 1 pg. [Subject: Campaign] [Report], no date
From Alvin Snyder to Larry Higby. RE: Neilsen New York Overnights-RN-10/14 and McGovern-10/15. 2 pgs. [Subject: Campaign] [Memo], 10/16/1972
From Phil Joanou to Bruce Miller. RE: Reactions to the Connally 1/2, and various comments made in the order of importance. 6 pgs. [Subject: White House Staff] [Memo], 10/24/1972
From Chester L. Posey to Peter Dailey. RE: The John Connally Special, and specific comments and concerns listed by Mr. Posey. 3 pgs [Subject: White House Staff] [Memo], 10/24/1972
From unknown author to Peter Dailey. RE: Comments on the Connally anti-McGovern defense one-half hour speech. 1 pg. [Subject: White House Staff] [Letter], 10/24/1972
From Barton A. Cummings to Peter Dailey. RE: The concern over the Committee to Re- Elect the President's failure to spend enough money to counteract the effort being executed McGovern's campaign. 1 pg. [Subject: Campaign] [Letter], 10/19/1972
From Gordon Strachan to Haldeman. RE: Campaign advertising, and the cancellation of the upcoming budget meeting that was meant to discuss advertising recommendations. 2 pgs. [Subject: Campaign] [Memo], 10/23/1972
From David Ogilvy to Jack Elliott. RE: Mr. Ogilvy's negative comments regarding Connally's television appearance. 1 pg. [Subject: Campaign] [Memo], 10/24/1972
From Jeb Magruder to Haldeman. RE: Field reaction to the Connally 30-minute defense commercial (Friday, October 20). 4 pgs. [Subject: White House Staff] [Memo], 10/23/1972
From Gordon Strachan to Haldeman. RE: Connally overnight ratings on The New York Overnight being 1.9 the previous evening, compared to 30.5 on Friday. 1 pg. [Subject: Campaign] [Memo], 10/24/1972
From Alvin Snyder to Larry Higby. RE: New York Overnight Ratings for yesterday's three TV interview programs. 1 pgs. [Subject: Campaign] [Memo], 10/23/1972
From Phil Joanou to Jeb Magruder. RE: Thursday Connally Half-Hour, and the recommendation against the purchase of an additonal Connally half-hour for the future. 2 pgs. [Subject: Domestic Policy] [Memo], 10/23/1972
From George Collins to Haldeman. RE: Message that reads: "Would you like to view the Connally 5-min. spots made from the 30.min. Connally speech this week?" 1 pg. [Subject: White House Staff] [Memo], 10/23/1972
From Gordon Strachan to Haldeman. RE: Connally 5 minute spots are now available thanks to Bill Carruthers. 1 pg. [Subject: White House Staff] [Memo], 10/19/1972
From Jerry Jones to Gordon Strachan. RE: Sample reactions to Connally broadcast. 3 pgs. [Subject: Domestic Policy] [Memo], 10/21/1972
From Jack Gibbs to Don Mosiman and Jeb Magruder. RE: Mr. Gibbs' evaluation of Connally's television appearance as "The most powerful thing we've done in the campaign." 1 pg. [Subject: Campaign] [Memo], no date
From Jeb Magruder to Haldeman. RE: Field reaction to the Connally 30-minute defense commercial (Friday, October 20). 4 pgs. [Subject: Domestic Policy] [Memo], 10/23/1972
From Phil Joanou to Jeb Magruder. RE: Mr. Joanou's recommendation that Connally not occupy another television spot in the future. 2 pgs. [Subject: Domestic Policy] [Memo], 10/23/1972
From Larry Higby to Haldeman. RE: Message that reads: "With the exception of your notation, do you approve of this?" 1 pg. [Subject: White House Staff] [Memo], no date
From Jeb Magruder to Haldeman. RE: The Connally 30-minute commercial on defense and international affairs. 2 pgs. [Subject: Domestic Policy] [Memo], 10/18/1972
From Clark MacGregor to a Fellow Nixon Supporter. RE: The announcement of John Connally's television appearance as a Democrat for Nixon. Included are outlines of why this appearance will be historical. 10 pgs. [Subject: Domestic Policy] [Letter], 10/17/1972
From Larry Higby to Haldeman. RE: Democrats for Nixon T.V. Ads. 1 pg. [Subject: Domestic Policy] [Memo], 10/5/1972
From Phil Joanou to Clark MacGregor. RE: Advertising decisions for the week of 10/9, along with an attached schedule for network and local advertising. 4 pgs. [Subject: Domestic Policy] [Memo], 10/2/1972
A report detailing the 2:15 P.M. meeting on October 17, 1972. RE: The promotion of the Connally tape on McGovern. 1 pg. [Subject: Campaign] [Report], 10/17/1972
From Larry Higby to Haldeman. RE: Connally's Thirty-Minute Program. 1 pg. [Subject: Campaign] [Memo], 10/17/1972
From Jeb Magruder to John Connally. RE: The 30-Minute defense commercial scheduled to air on Friday, October 20, at 7:30 P.M. *Multiple copies throughout. 2 pgs. Domestic Policy [Memo], 10/17/1972
An advertisement entitled: "Still Undecided? Tonight: A Frank Discussion of the Important Issues of the '72 Election That Cut Across Party Lines." *Multiple copies throughout. 1 pg. [Subject: Campaign] [Other Document], no date
From Dwight L. Chapin to Gordon Strachan. RE: The organization of a press preview on Wednesday before the Connally show. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Gordon Strachan to Haldeman. RE: The purchase of various television slots. 1 pg. [Subject: Domestic Policy] [Memo], 10/16/1972
From Gordon Strachan to Haldeman. RE: News that the Democrats have cleared the 10:30-11:00 P.M. television slot for McGovern's speech on Economics. 1 pg. [Subject: Domestic Policy] [Memo], 10/16/1972
From Larry Higby to Haldeman. RE: An attached plan on the Connally thirty-minute program. 1 pg. [Subject: Domestic Policy] [Memo], 10/17/1972
From Gordon Strachan to Haldeman. RE: Leak of information regarding the upcoming Connally speech. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Dwight Chapin to Jeb Magruder. RE: The decision on what would be the best buy for Connally on Wednesday evening, October 18. A top priority is how to reach the largest audience possible. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Phil Joanou to Clark MacGregor. RE: Connally's scheduled one-half hour, and subsequent estimates for repeat network showings. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Dwight Chapin to Jeb Magruder. RE: Clark MacGregor's theory that if money is to be raised for Connally's appearance, then it might have to come from the Democrats for Nixon. 1 pg. [Subject: Domestic Policy] [Memo], 10/14/1972
From Gordon Strachan to Haldeman. RE: Connally's speech, and purchase of a television slot. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Dwight Chapin to Haldeman. RE: Clark MacGregor's viewing of the Connally tape, and his opinion that it was, "tough and hard-hitting." 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Dwight Chapin to Jeb Magruder. RE: The recommendation for a newspaper tune-in for the Connally show. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Phil Joanou to Jeb Magruder. RE: Connally Network One-Half Hour. 1 pg. [Subject: Domestic Policy] [Memo], 10/14/1972
From Dwight Chapin to Jeb Magruder. RE: The President's request via Jim Copley that he wanted Copely to view the Connally tape, and be sure to purchase some tune-in advertising for the speech. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
Indecipherable handwritten message entitled: "Maybe pull 4-5 minute spots for news leading to the 30 min." 1 pg. [Subject: Domestic Policy] [Other Document], no date
From Charles Colson to Dwight Chapin. RE: Discussions concerning a major advertising promo event surrounding the Connally speech. 1 pg. [Subject: Domestic Policy] [Memo], 10/11/1972
From Dwight Chapin to Haldeman. RE: Connally's television speech, and schedule for the week of October 15. 2 pgs. [Subject: Domestic Policy] [Memo], 10/10/1972
From Gordon Strachan to Haldeman. RE: Magruder's memorandum that will focus on Connally's speech; specifically, options of market and audience reach. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Gordon Strachan to Haldeman. RE: Leak of information concerning Connally's speech. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Dwight Chapin to Haldeman. RE: Connally's schedule for the week of October 15. 2 pgs. [Subject: Domestic Policy] [Memo], 10/10/1972
From Larry Higby to Haldeman. RE: Democrats for Nixon-T.V. Ads. 1 pg. [Subject: Domestic Policy] [Memo], 10/5/1972
From Dwight Chapin to Haldeman. RE: Connally's opinion of a Democrats for Nixon Rally in California. 1 pg. [Subject: Domestic Policy] [Memo], 10/2/1972
From Gordon Strachan to Larry Higby. RE: The Democrats for Nixon, and the questionable competence of the Jeno Paulucci advertising agency. 1 pg. [Subject: Domestic Policy] [Memo], 9/25/1972
From Gordon Strachan to Haldeman. RE: Connally's 5-Minute Spot, and recommendation against using the phrase: "I am a Democrat." 1 pg. [Subject: Domestic Policy] [Memo], 9/15/1972
From Gordon Strachan to Haldeman. RE: Connally's 5-Minute Spot- Buchanan's Views. 1 pg. [Subject: Domestic Policy] [Memo], 9/15/1972
From Gordon Strachan to Haldeman. RE: The review of Connally's 5-Minute Spot by: Moore, Carruthers, Goode, Scali, and Chapin. 2 pgs. [Subject: Domestic Policy] [Memo], 9/15/1972
From Gordon Strachan to Haldeman. RE: The approval of the two five minute spots for the following week, and any subsequent reviews will be submitted to Haldeman. 1 pg. [Subject: Domestic Policy] [Memo], 9/15/1972
Indecipherable handwritten notes dated 9/15. 4 pgs. [Subject: White House Staff] [Other Document], no date
An article from The Wall Street Journal entitled, "Loyal Opposition: Connally Plugs Hard to Reelect President: Is He Looking to 1976?" 3 pgs. [Subject: Campaign] [Newspaper], 9/15/1972
From Gordon Strachan to Haldeman. RE: Connally-DFN 5-Minute Spot. 1 pg. [Subject: Domestic Policy] [Memo], 9/14/1972
An advertising proposal entitled, "Democrats for Nixon", which entails: Creative strategy, media strategy, media plan, etc. *Documents repeated throughout. 8 pgs. [Subject: Domestic Policy] [Report], 9/4/1972
From Gordon Strachan to Haldeman. RE: DFN-Dailey Meeting with Connally, and strategy recommendations. 2 pgs. [Subject: Domestic Policy] [Memo], 9/7/1972
From Gordon Strachan to Haldeman. RE: Democrats for Nixon Advertisements including TV spots, and newspaper boards. 1 pg. [Subject: Domestic Policy] [Memo], 9/6/1972
From Gordon Strachan to Larry Higby. RE: Message that reads, "These DFN complaints of which there are many go on Connally's call list, etc." 1 pg. [Subject: Campaign] [Memo], 9/11/1972
From Noble Melencamp to Gordon Strachan. RE: Message that reads: "Origional to Chuck Colson, copies to Dwight Chapin and Harry Dent." 1 pg. [Subject: White House Staff] [Memo], 8/28/1972
From Josephine Crouch to President Nixon. RE: The apparent mistreatment of The Committee of Democrats for Nixon at the President's dinner on August 24th, and the request for an apology. 1 pg. [Subject: Personal] [Letter], 8/27/1972
From L. Robert Morgan to Clark MacGregor. RE: "Democrats for Nixon" brochures, and the importance of their disbursement to high income and middle income Democrats. 2 pgs. [Subject: Domestic Policy] [Memo], 8/18/1972
From Gordon Strachan to Dick Howard. RE: Message that reads: "Something for your Dems for Nixon." 1 pg. [Subject: Campaign] [Memo], no date
From Patzy Gleeson to Mr. Haldeman. RE: Mr. Gleeson's offer to aid Nixon in his run for reelection in any capacity available. 1 pg. [Subject: Personal] [Letter], 8/25/1972
From Bob Morgan to Unknown receiver. RE: "Democrats for Nixon" mailing ensembles. 2 pgs. [Subject: Domestic Policy] [Memo], 8/31/1972
From L. Robert Morgan to Mr. Clark MacGregor. RE: "Democrats for Nixon" brochures. 2 pgs. [Subject: Domestic Policy] [Memo], 8/18/1972
A report entitled: "Why We Democrats are Supporting President Nixon." Several reasons include Nixon's positions on: Defense, drugs, Vietnam, stability, foreign policy, etc. *Same documents continued throughout. 4 pgs. [Subject: Campaign] [Report], 8/17/1972
A banner that reads: "Why We Democrats Are Not Supporting Senator McGovern." *This document appears several more times throughout this folder. 1 pg. [Subject: Campaign] [Other Document], no date
A list of "Pue Brochure Quotes" some of which include Senator Muskie's quote: "McGovern's positions on many of the issues are unacceptable to a large portion of our people." 1 pg. [Subject: Campaign] [Other Document], no date
From Gordon Strachan to Haldeman. RE: Peter Dailey meeting regarding Democrats for Nixon. 1 pg. [Subject: Domestic Policy] [Memo], 9/5/1972
From Gordon Strachan to Haldeman. RE: Democrats for Nixon Advertisements. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
A typed response outlining the President's policy on amnesty; including, his view that it should not be considered for draft-dodgers until the war in Vietnam is over. 1 pg. [Subject: Domestic Policy] [Other Document], no date
From Gordon Strachan to Patrick Buchanan. RE: Amnesty paragraph of the DFN brochure. 2 pgs. [Subject: Domestic Policy] [Memo], 9/1/1972
From Gordon Strachan to Haldeman. RE: Message that reads: "You have the brochures that the Democrats for Nixon will send with these letters in September, etc." 1 pg. [Subject: Domestic Policy] [Memo], 8/29/1972
From L. Robert Morgan to Mr. Clark MacGregor. RE: "Democrats for Nixon" letters. 2 pgs. [Subject: Domestic Policy] [Memo], 8/23/1972
From unknown sender to Fellow Democrats. RE: A grassroots effort by the Democrats for Nixon to point out Senator McGovern's extreme views, and encourage other dissatisfied Democrats to vote for Nixon. *These documents are repeated throughout. 2 Campaign [Subject: Campaign] [Letter], no date
A partial interview taken from the Washington Post on January 9, 1972, as well as June 30. *This document is repeated several times throughout this folder. 1 pg. [Subject: Campaign] [Other Document], no date
A paragraph written by the Democrats for Nixon in which a recommendation is made to replace the welfare paragraph with the President's support of the space shuttle program and its possible creation of 160,000 new jobs. 1 pg. [Subject: Campaign] [Other Document], no date
A typed paragraph written by the Democrats for Nixon regarding the possibility of replacing the welfare paragraph with the President's National Health Insurance Plan. 1 pg. [Subject: Campaing] [Other Document], no date
A detailed list of the sponsers and leaders of the Democrats for Nixon, along with a copy of the volunteer card needed to support the President's reelection. 5 pgs. [Subject: Campaign] [Other Document], no date
Handwritten note that states: "MacGregor specifically requests that you review section paper clipped." 1 pg. [Subject: White House Staff] [Other Document], no date
From L. Robert Morgan to Clark MacGregor. RE: "Democrats for Nixon" brochures. 2 pgs. [Subject: Domestic Policy] [Memo], 8/18/1972
A general brochure sponsered by the Democrats for Nixon entitled: "Why We Democrats Are Supporting President Nixon." 4 pgs. [Subject: Campaign] [Other Document], 8/17/1972
An advertisement provided by the Democrats for Nixon, in which they use a popular quote by the President to show how he is better suited to care for the elderly in America. *This document is repeated several times throughout. 1 pg. [Subject: Campaign] [Other Document], no date
An advertisement provided by the Democrats for Nixon, in which they use a quote from Presidential Nixon in order to demonstrate how he will be better suited to deal with domestic issues like education. 1 pg. [Subject: Campaign] [Other Document], no date
A brochure created by the Democrats for Nixon, which focuses on the topic of older Americans. Topics covered in the brochure include: Social Security, health care, stability, defense, the economy, etc. 4 pgs. [Subject: Campaign] [Other Document], 8/17/1972
From Gordon Strachan to Haldeman. RE: Message that reads: "You have the brochures that the Democrats for Nixon will send with these letters in September." 2 pgs. [Subject: Campaign] [Memo], no date
From Bruce Miller to Gordon Strachan. RE: A message that reads: "For HRH review." 1 pg. [Subject: White House Staff] [Other Document], no date
From Jeb Magruder to Gordon Strachan. RE: The September Mailing. 1 pg. [Subject: White House Staff] [Memo], 7/31/1972
From Gordon Strachan to Jeb Magruder. RE: Bob Morgan's July 27 memo on the September mailing copy points. 1 pg. [Subject: White House Staff] [Memo], 7/29/1972
From Gordon Strachan to Larry Higby. RE: The attached package of the Democrats for Nixon brochures, and Clark MacGregor's review and subsequent approval of the material. 1 pg. [Subject: Domestic Policy] [Memo], 8/26/1972
A cover sheet from Strachan to Higby that's addressed to Camp David. 1 pg. [Subject: White House Staff] [Other Document], no date
From Gordon Strachan to Larry Higby. RE: Magruder's meeting with Connally for a "final decision" late on Monday. 1 pg. [Subject: White House Staff] [Memo], no date
Scholar Source Context
Document identity
localId
26145850
label
WHSF: Contested, 21-7
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145850
sourceUrl
contentType
document
title
WHSF: Contested, 21-7
description
This file contains:
From Mr. Herge to Bruce Miller. RE: Indecipherable message written on a paper entitled: "Committee for the Re-election of the President." 1 pg. [Subject: White House Staff] [Memo], no date
From Elaine La Roche to Miss Sandy Cram. RE: Counsellor Rumsfeld's comments on the viewing of the Connally political broadcast. 1 pg. [Subject: White House Staff] [Memo], 10/24/1972
From Donald Rumsfeld to unknown author. RE: The Connally half hour television show Monday evening October 23, 1972. 1 pg. [Subject: White House Staff] [Memo], 10/24/1972
From Mr. Herge to Bruce Miller. RE: Message that reads: "For your information." 1 pg. [Subject: White House Staff] [Memo], no date
A document containing Secretary Morton's comments on John Connally's TV program. RE: The main argument that the "Last 1/2 was superior to the first." 1 pg. [Subject: White House Staff] [Other Document], no date
Indecipherable handwritten note regarding nationwide television network statistics. 1 pg. [Subject: White House Staff] [Other Document], no date
From Gordon Strachan to Haldeman. RE: The Connally overnight ratings. 1 pg. [Subject: White House Staff] [Memo], 10/24/1972
Indecipherable handwritten note. 1 pg. [Subject: White House Staff] [Other Document], no date
Unknown author to Gordon. RE: The overnight statistics for MacGregor, Connally, and McGovern. 1 pg. [Subject: Campaign] [Report], no date
From Alvin Snyder to Larry Higby. RE: Neilsen New York Overnights-RN-10/14 and McGovern-10/15. 2 pgs. [Subject: Campaign] [Memo], 10/16/1972
From Phil Joanou to Bruce Miller. RE: Reactions to the Connally 1/2, and various comments made in the order of importance. 6 pgs. [Subject: White House Staff] [Memo], 10/24/1972
From Chester L. Posey to Peter Dailey. RE: The John Connally Special, and specific comments and concerns listed by Mr. Posey. 3 pgs [Subject: White House Staff] [Memo], 10/24/1972
From unknown author to Peter Dailey. RE: Comments on the Connally anti-McGovern defense one-half hour speech. 1 pg. [Subject: White House Staff] [Letter], 10/24/1972
From Barton A. Cummings to Peter Dailey. RE: The concern over the Committee to Re- Elect the President's failure to spend enough money to counteract the effort being executed McGovern's campaign. 1 pg. [Subject: Campaign] [Letter], 10/19/1972
From Gordon Strachan to Haldeman. RE: Campaign advertising, and the cancellation of the upcoming budget meeting that was meant to discuss advertising recommendations. 2 pgs. [Subject: Campaign] [Memo], 10/23/1972
From David Ogilvy to Jack Elliott. RE: Mr. Ogilvy's negative comments regarding Connally's television appearance. 1 pg. [Subject: Campaign] [Memo], 10/24/1972
From Jeb Magruder to Haldeman. RE: Field reaction to the Connally 30-minute defense commercial (Friday, October 20). 4 pgs. [Subject: White House Staff] [Memo], 10/23/1972
From Gordon Strachan to Haldeman. RE: Connally overnight ratings on The New York Overnight being 1.9 the previous evening, compared to 30.5 on Friday. 1 pg. [Subject: Campaign] [Memo], 10/24/1972
From Alvin Snyder to Larry Higby. RE: New York Overnight Ratings for yesterday's three TV interview programs. 1 pgs. [Subject: Campaign] [Memo], 10/23/1972
From Phil Joanou to Jeb Magruder. RE: Thursday Connally Half-Hour, and the recommendation against the purchase of an additonal Connally half-hour for the future. 2 pgs. [Subject: Domestic Policy] [Memo], 10/23/1972
From George Collins to Haldeman. RE: Message that reads: "Would you like to view the Connally 5-min. spots made from the 30.min. Connally speech this week?" 1 pg. [Subject: White House Staff] [Memo], 10/23/1972
From Gordon Strachan to Haldeman. RE: Connally 5 minute spots are now available thanks to Bill Carruthers. 1 pg. [Subject: White House Staff] [Memo], 10/19/1972
From Jerry Jones to Gordon Strachan. RE: Sample reactions to Connally broadcast. 3 pgs. [Subject: Domestic Policy] [Memo], 10/21/1972
From Jack Gibbs to Don Mosiman and Jeb Magruder. RE: Mr. Gibbs' evaluation of Connally's television appearance as "The most powerful thing we've done in the campaign." 1 pg. [Subject: Campaign] [Memo], no date
From Jeb Magruder to Haldeman. RE: Field reaction to the Connally 30-minute defense commercial (Friday, October 20). 4 pgs. [Subject: Domestic Policy] [Memo], 10/23/1972
From Phil Joanou to Jeb Magruder. RE: Mr. Joanou's recommendation that Connally not occupy another television spot in the future. 2 pgs. [Subject: Domestic Policy] [Memo], 10/23/1972
From Larry Higby to Haldeman. RE: Message that reads: "With the exception of your notation, do you approve of this?" 1 pg. [Subject: White House Staff] [Memo], no date
From Jeb Magruder to Haldeman. RE: The Connally 30-minute commercial on defense and international affairs. 2 pgs. [Subject: Domestic Policy] [Memo], 10/18/1972
From Clark MacGregor to a Fellow Nixon Supporter. RE: The announcement of John Connally's television appearance as a Democrat for Nixon. Included are outlines of why this appearance will be historical. 10 pgs. [Subject: Domestic Policy] [Letter], 10/17/1972
From Larry Higby to Haldeman. RE: Democrats for Nixon T.V. Ads. 1 pg. [Subject: Domestic Policy] [Memo], 10/5/1972
From Phil Joanou to Clark MacGregor. RE: Advertising decisions for the week of 10/9, along with an attached schedule for network and local advertising. 4 pgs. [Subject: Domestic Policy] [Memo], 10/2/1972
A report detailing the 2:15 P.M. meeting on October 17, 1972. RE: The promotion of the Connally tape on McGovern. 1 pg. [Subject: Campaign] [Report], 10/17/1972
From Larry Higby to Haldeman. RE: Connally's Thirty-Minute Program. 1 pg. [Subject: Campaign] [Memo], 10/17/1972
From Jeb Magruder to John Connally. RE: The 30-Minute defense commercial scheduled to air on Friday, October 20, at 7:30 P.M. *Multiple copies throughout. 2 pgs. Domestic Policy [Memo], 10/17/1972
An advertisement entitled: "Still Undecided? Tonight: A Frank Discussion of the Important Issues of the '72 Election That Cut Across Party Lines." *Multiple copies throughout. 1 pg. [Subject: Campaign] [Other Document], no date
From Dwight L. Chapin to Gordon Strachan. RE: The organization of a press preview on Wednesday before the Connally show. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Gordon Strachan to Haldeman. RE: The purchase of various television slots. 1 pg. [Subject: Domestic Policy] [Memo], 10/16/1972
From Gordon Strachan to Haldeman. RE: News that the Democrats have cleared the 10:30-11:00 P.M. television slot for McGovern's speech on Economics. 1 pg. [Subject: Domestic Policy] [Memo], 10/16/1972
From Larry Higby to Haldeman. RE: An attached plan on the Connally thirty-minute program. 1 pg. [Subject: Domestic Policy] [Memo], 10/17/1972
From Gordon Strachan to Haldeman. RE: Leak of information regarding the upcoming Connally speech. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Dwight Chapin to Jeb Magruder. RE: The decision on what would be the best buy for Connally on Wednesday evening, October 18. A top priority is how to reach the largest audience possible. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Phil Joanou to Clark MacGregor. RE: Connally's scheduled one-half hour, and subsequent estimates for repeat network showings. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Dwight Chapin to Jeb Magruder. RE: Clark MacGregor's theory that if money is to be raised for Connally's appearance, then it might have to come from the Democrats for Nixon. 1 pg. [Subject: Domestic Policy] [Memo], 10/14/1972
From Gordon Strachan to Haldeman. RE: Connally's speech, and purchase of a television slot. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Dwight Chapin to Haldeman. RE: Clark MacGregor's viewing of the Connally tape, and his opinion that it was, "tough and hard-hitting." 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Dwight Chapin to Jeb Magruder. RE: The recommendation for a newspaper tune-in for the Connally show. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Phil Joanou to Jeb Magruder. RE: Connally Network One-Half Hour. 1 pg. [Subject: Domestic Policy] [Memo], 10/14/1972
From Dwight Chapin to Jeb Magruder. RE: The President's request via Jim Copley that he wanted Copely to view the Connally tape, and be sure to purchase some tune-in advertising for the speech. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
Indecipherable handwritten message entitled: "Maybe pull 4-5 minute spots for news leading to the 30 min." 1 pg. [Subject: Domestic Policy] [Other Document], no date
From Charles Colson to Dwight Chapin. RE: Discussions concerning a major advertising promo event surrounding the Connally speech. 1 pg. [Subject: Domestic Policy] [Memo], 10/11/1972
From Dwight Chapin to Haldeman. RE: Connally's television speech, and schedule for the week of October 15. 2 pgs. [Subject: Domestic Policy] [Memo], 10/10/1972
From Gordon Strachan to Haldeman. RE: Magruder's memorandum that will focus on Connally's speech; specifically, options of market and audience reach. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Gordon Strachan to Haldeman. RE: Leak of information concerning Connally's speech. 1 pg. [Subject: Domestic Policy] [Memo], 10/13/1972
From Dwight Chapin to Haldeman. RE: Connally's schedule for the week of October 15. 2 pgs. [Subject: Domestic Policy] [Memo], 10/10/1972
From Larry Higby to Haldeman. RE: Democrats for Nixon-T.V. Ads. 1 pg. [Subject: Domestic Policy] [Memo], 10/5/1972
From Dwight Chapin to Haldeman. RE: Connally's opinion of a Democrats for Nixon Rally in California. 1 pg. [Subject: Domestic Policy] [Memo], 10/2/1972
From Gordon Strachan to Larry Higby. RE: The Democrats for Nixon, and the questionable competence of the Jeno Paulucci advertising agency. 1 pg. [Subject: Domestic Policy] [Memo], 9/25/1972
From Gordon Strachan to Haldeman. RE: Connally's 5-Minute Spot, and recommendation against using the phrase: "I am a Democrat." 1 pg. [Subject: Domestic Policy] [Memo], 9/15/1972
From Gordon Strachan to Haldeman. RE: Connally's 5-Minute Spot- Buchanan's Views. 1 pg. [Subject: Domestic Policy] [Memo], 9/15/1972
From Gordon Strachan to Haldeman. RE: The review of Connally's 5-Minute Spot by: Moore, Carruthers, Goode, Scali, and Chapin. 2 pgs. [Subject: Domestic Policy] [Memo], 9/15/1972
From Gordon Strachan to Haldeman. RE: The approval of the two five minute spots for the following week, and any subsequent reviews will be submitted to Haldeman. 1 pg. [Subject: Domestic Policy] [Memo], 9/15/1972
Indecipherable handwritten notes dated 9/15. 4 pgs. [Subject: White House Staff] [Other Document], no date
An article from The Wall Street Journal entitled, "Loyal Opposition: Connally Plugs Hard to Reelect President: Is He Looking to 1976?" 3 pgs. [Subject: Campaign] [Newspaper], 9/15/1972
From Gordon Strachan to Haldeman. RE: Connally-DFN 5-Minute Spot. 1 pg. [Subject: Domestic Policy] [Memo], 9/14/1972
An advertising proposal entitled, "Democrats for Nixon", which entails: Creative strategy, media strategy, media plan, etc. *Documents repeated throughout. 8 pgs. [Subject: Domestic Policy] [Report], 9/4/1972
From Gordon Strachan to Haldeman. RE: DFN-Dailey Meeting with Connally, and strategy recommendations. 2 pgs. [Subject: Domestic Policy] [Memo], 9/7/1972
From Gordon Strachan to Haldeman. RE: Democrats for Nixon Advertisements including TV spots, and newspaper boards. 1 pg. [Subject: Domestic Policy] [Memo], 9/6/1972
From Gordon Strachan to Larry Higby. RE: Message that reads, "These DFN complaints of which there are many go on Connally's call list, etc." 1 pg. [Subject: Campaign] [Memo], 9/11/1972
From Noble Melencamp to Gordon Strachan. RE: Message that reads: "Origional to Chuck Colson, copies to Dwight Chapin and Harry Dent." 1 pg. [Subject: White House Staff] [Memo], 8/28/1972
From Josephine Crouch to President Nixon. RE: The apparent mistreatment of The Committee of Democrats for Nixon at the President's dinner on August 24th, and the request for an apology. 1 pg. [Subject: Personal] [Letter], 8/27/1972
From L. Robert Morgan to Clark MacGregor. RE: "Democrats for Nixon" brochures, and the importance of their disbursement to high income and middle income Democrats. 2 pgs. [Subject: Domestic Policy] [Memo], 8/18/1972
From Gordon Strachan to Dick Howard. RE: Message that reads: "Something for your Dems for Nixon." 1 pg. [Subject: Campaign] [Memo], no date
From Patzy Gleeson to Mr. Haldeman. RE: Mr. Gleeson's offer to aid Nixon in his run for reelection in any capacity available. 1 pg. [Subject: Personal] [Letter], 8/25/1972
From Bob Morgan to Unknown receiver. RE: "Democrats for Nixon" mailing ensembles. 2 pgs. [Subject: Domestic Policy] [Memo], 8/31/1972
From L. Robert Morgan to Mr. Clark MacGregor. RE: "Democrats for Nixon" brochures. 2 pgs. [Subject: Domestic Policy] [Memo], 8/18/1972
A report entitled: "Why We Democrats are Supporting President Nixon." Several reasons include Nixon's positions on: Defense, drugs, Vietnam, stability, foreign policy, etc. *Same documents continued throughout. 4 pgs. [Subject: Campaign] [Report], 8/17/1972
A banner that reads: "Why We Democrats Are Not Supporting Senator McGovern." *This document appears several more times throughout this folder. 1 pg. [Subject: Campaign] [Other Document], no date
A list of "Pue Brochure Quotes" some of which include Senator Muskie's quote: "McGovern's positions on many of the issues are unacceptable to a large portion of our people." 1 pg. [Subject: Campaign] [Other Document], no date
From Gordon Strachan to Haldeman. RE: Peter Dailey meeting regarding Democrats for Nixon. 1 pg. [Subject: Domestic Policy] [Memo], 9/5/1972
From Gordon Strachan to Haldeman. RE: Democrats for Nixon Advertisements. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
A typed response outlining the President's policy on amnesty; including, his view that it should not be considered for draft-dodgers until the war in Vietnam is over. 1 pg. [Subject: Domestic Policy] [Other Document], no date
From Gordon Strachan to Patrick Buchanan. RE: Amnesty paragraph of the DFN brochure. 2 pgs. [Subject: Domestic Policy] [Memo], 9/1/1972
From Gordon Strachan to Haldeman. RE: Message that reads: "You have the brochures that the Democrats for Nixon will send with these letters in September, etc." 1 pg. [Subject: Domestic Policy] [Memo], 8/29/1972
From L. Robert Morgan to Mr. Clark MacGregor. RE: "Democrats for Nixon" letters. 2 pgs. [Subject: Domestic Policy] [Memo], 8/23/1972
From unknown sender to Fellow Democrats. RE: A grassroots effort by the Democrats for Nixon to point out Senator McGovern's extreme views, and encourage other dissatisfied Democrats to vote for Nixon. *These documents are repeated throughout. 2 Campaign [Subject: Campaign] [Letter], no date
A partial interview taken from the Washington Post on January 9, 1972, as well as June 30. *This document is repeated several times throughout this folder. 1 pg. [Subject: Campaign] [Other Document], no date
A paragraph written by the Democrats for Nixon in which a recommendation is made to replace the welfare paragraph with the President's support of the space shuttle program and its possible creation of 160,000 new jobs. 1 pg. [Subject: Campaign] [Other Document], no date
A typed paragraph written by the Democrats for Nixon regarding the possibility of replacing the welfare paragraph with the President's National Health Insurance Plan. 1 pg. [Subject: Campaing] [Other Document], no date
A detailed list of the sponsers and leaders of the Democrats for Nixon, along with a copy of the volunteer card needed to support the President's reelection. 5 pgs. [Subject: Campaign] [Other Document], no date
Handwritten note that states: "MacGregor specifically requests that you review section paper clipped." 1 pg. [Subject: White House Staff] [Other Document], no date
From L. Robert Morgan to Clark MacGregor. RE: "Democrats for Nixon" brochures. 2 pgs. [Subject: Domestic Policy] [Memo], 8/18/1972
A general brochure sponsered by the Democrats for Nixon entitled: "Why We Democrats Are Supporting President Nixon." 4 pgs. [Subject: Campaign] [Other Document], 8/17/1972
An advertisement provided by the Democrats for Nixon, in which they use a popular quote by the President to show how he is better suited to care for the elderly in America. *This document is repeated several times throughout. 1 pg. [Subject: Campaign] [Other Document], no date
An advertisement provided by the Democrats for Nixon, in which they use a quote from Presidential Nixon in order to demonstrate how he will be better suited to deal with domestic issues like education. 1 pg. [Subject: Campaign] [Other Document], no date
A brochure created by the Democrats for Nixon, which focuses on the topic of older Americans. Topics covered in the brochure include: Social Security, health care, stability, defense, the economy, etc. 4 pgs. [Subject: Campaign] [Other Document], 8/17/1972
From Gordon Strachan to Haldeman. RE: Message that reads: "You have the brochures that the Democrats for Nixon will send with these letters in September." 2 pgs. [Subject: Campaign] [Memo], no date
From Bruce Miller to Gordon Strachan. RE: A message that reads: "For HRH review." 1 pg. [Subject: White House Staff] [Other Document], no date
From Jeb Magruder to Gordon Strachan. RE: The September Mailing. 1 pg. [Subject: White House Staff] [Memo], 7/31/1972
From Gordon Strachan to Jeb Magruder. RE: Bob Morgan's July 27 memo on the September mailing copy points. 1 pg. [Subject: White House Staff] [Memo], 7/29/1972
From Gordon Strachan to Larry Higby. RE: The attached package of the Democrats for Nixon brochures, and Clark MacGregor's review and subsequent approval of the material. 1 pg. [Subject: Domestic Policy] [Memo], 8/26/1972
A cover sheet from Strachan to Higby that's addressed to Camp David. 1 pg. [Subject: White House Staff] [Other Document], no date
From Gordon Strachan to Larry Higby. RE: Magruder's meeting with Connally for a "final decision" late on Monday. 1 pg. [Subject: White House Staff] [Memo], no date
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
White House Staff
Memo
From Mr. Herge to Bruce Miller. RE:
Indecipherable message written on a paper
entitled: "Committee for the Re-election of
the President." 1 pg.
21
7
10/24/1972
White House Staff
Memo
From Elaine La Roche to Miss Sandy Cram.
RE: Counsellor Rumsfeld's comments on the
viewing of the Connally political broadcast.
1 pg.
21
7
10/24/1972
White House Staff
Memo
From Donald Rumsfeld to unknown author.
RE: The Connally half hour television show
Monday evening October 23, 1972. 1 pg.
21
7
White House Staff
Memo
From Mr. Herge to Bruce Miller. RE:
Message that reads: "For your information."
1 pg.
Monday, April 25, 2011
Page 1 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
>
White House Staff
Other Document
A document containing Secretary Morton's
comments on John Connally's TV program.
RE: The main argument that the "Last 1/2
was superior to the first." 1 pg.
21
7
White House Staff
Other Document
Indecipherable handwritten note regarding
nationwide television network statistics. 1 pg.
21
7
10/24/1972
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
The Connally overnight ratings. 1 pg.
21
7
White House Staff
Other Document
Indecipherable handwritten note. 1 pg.
21
7
Campaign
Report
Unknown author to Gordon. RE: The
overnight statistics for MacGregor, Connally,
and McGovern. 1 pg.
Monday, April 25, 2011
Page 2 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
10/16/1972
Campaign
Memo
From Alvin Snyder to Larry Higby. RE:
Neilsen New York Overnights-RN-10/14 and
McGovern-10/15. 2 pgs.
21
7
10/24/1972
White House Staff
Memo
From Phil Joanou to Bruce Miller. RE:
Reactions to the Connally 1/2, and various
comments made in the order of importance. 6
pgs.
21
7
10/24/1972
White House Staff
Memo
From Chester L. Posey to Peter Dailey. RE:
The John Connally Special, and specific
comments and concerns listed by Mr. Posey.
3 pgs
21
7
10/24/1972
White House Staff
Letter
From unknown author to Peter Dailey. RE:
Comments on the Connally anti-McGovern
defense one-half hour speech. 1 pg.
21
7
10/19/1972
Campaign
Letter
From Barton A. Cummings to Peter Dailey.
RE: The concern over the Committee to Re-
Elect the President's failure to spend enough
money to counteract the effort being
executed McGovern's campaign. 1 pg.
Monday, April 25, 2011
Page 3 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
10/23/1972
Campaign
Memo
From Gordon Strachan to Haldeman. RE:
Campaign advertising, and the cancellation
of the upcoming budget meeting that was
meant to discuss advertising
recommendations. 2 pgs.
21
7
10/24/1972
Campaign
Memo
From David Ogilvy to Jack Elliott. RE: Mr.
Ogilvy's negative comments regarding
Connally's television appearance. 1 pg.
21
7
10/23/1972
White House Staff
Memo
From Jeb Magruder to Haldeman. RE: Field
reaction to the Connally 30-minute defense
commercial (Friday, October 20). 4 pgs.
21
7
10/24/1972
Campaign
Memo
From Gordon Strachan to Haldeman. RE:
Connally overnight ratings on The New York
Overnight being 1.9 the previous evening,
compared to 30.5 on Friday. 1 pg.
21
7
10/23/1972
Campaign
Memo
From Alvin Snyder to Larry Higby. RE: New
York Overnight Ratings for yesterday's three
TV interview programs. 1 pgs.
Monday, April 25, 2011
Page 4 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
10/23/1972
Domestic Policy
Memo
From Phil Joanou to Jeb Magruder. RE:
Thursday Connally Half-Hour, and the
recommendation against the purchase of an
additonal Connally half-hour for the future. 2
pgs.
21
7
10/23/1972
White House Staff
Memo
From George Collins to Haldeman. RE:
Message that reads: "Would you like to view
the Connally 5-min. spots made from the
30.min. Connally speech this week?" 1 pg.
21
7
10/19/1972
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Connally 5 minute spots are now available
thanks to Bill Carruthers. 1 pg.
21
7
10/21/1972
Domestic Policy
Memo
From Jerry Jones to Gordon Strachan. RE:
Sample reactions to Connally broadcast. 3
pgs.
21
7
Campaign
Memo
From Jack Gibbs to Don Mosiman and Jeb
Magruder. RE: Mr. Gibbs' evaluation of
Connally's television appearance as "The
most powerful thing we've done in the
campaign." 1 pg.
Monday, April 25, 2011
Page 5 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
10/23/1972
Domestic Policy
Memo
From Jeb Magruder to Haldeman. RE: Field
reaction to the Connally 30-minute defense
commercial (Friday, October 20). 4 pgs.
21
7
10/23/1972
Domestic Policy
Memo
From Phil Joanou to Jeb Magruder. RE: Mr.
Joanou's recommendation that Connally not
occupy another television spot in the future.
2 pgs.
21
7
White House Staff
Memo
From Larry Higby to Haldeman. RE:
Message that reads: "With the exception of
your notation, do you approve of this?" 1 pg.
21
7
10/18/1972
Domestic Policy
Memo
From Jeb Magruder to Haldeman. RE: The
Connally 30-minute commercial on defense
and international affairs. 2 pgs.
21
7
10/17/1972
Domestic Policy
Letter
From Clark MacGregor to a Fellow Nixon
Supporter. RE: The announcement of John
Connally's television appearance as a
Democrat for Nixon. Included are outlines of
why this appearance will be historical. 10 pgs.
Monday, April 25, 2011
Page 6 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
10/5/1972
Domestic Policy
Memo
From Larry Higby to Haldeman. RE:
Democrats for Nixon T.V. Ads. 1 pg.
21
7
10/2/1972
Domestic Policy
Memo
From Phil Joanou to Clark MacGregor. RE:
Advertising decisions for the week of 10/9,
along with an attached schedule for network
and local advertising. 4 pgs.
21
7
10/17/1972
Campaign
Report
A report detailing the 2:15 P.M. meeting on
October 17, 1972. RE: The promotion of the
Connally tape on McGovern. 1 pg.
21
7
10/17/1972
Campaign
Memo
From Larry Higby to Haldeman. RE:
Connally's Thirty-Minute Program. 1 pg.
21
7
10/17/1972
Domestic Policy
Memo
From Jeb Magruder to John Connally. RE:
The 30-Minute defense commercial
scheduled to air on Friday, October 20, at
7:30 P.M. *Multiple copies throughout. 2
pgs.
Monday, April 25, 2011
Page 7 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
Campaign
Other Document
An advertisement entitled: "Still Undecided?
Tonight: A Frank Discussion of the
Important Issues of the '72 Election That Cut
Across Party Lines." *Multiple copies
throughout. 1 pg.
21
7
10/13/1972
Domestic Policy
Memo
From Dwight L. Chapin to Gordon Strachan.
RE: The organization of a press preview on
Wednesday before the Connally show. 1 pg.
21
7
10/16/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
The purchase of various television slots. 1 pg.
21
7
10/16/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
News that the Democrats have cleared the
10:30-11:00 P.M. television slot for
McGovern's speech on Economics. 1 pg.
21
7
10/17/1972
Domestic Policy
Memo
From Larry Higby to Haldeman. RE: An
attached plan on the Connally thirty-minute
program. 1 pg.
Monday, April 25, 2011
Page 8 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
10/13/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Leak of information regarding the upcoming
Connally speech. 1 pg.
21
7
10/13/1972
Domestic Policy
Memo
From Dwight Chapin to Jeb Magruder. RE:
The decision on what would be the best buy
for Connally on Wednesday evening,
October 18. A top priority is how to reach
the largest audience possible. 1 pg.
21
7
10/13/1972
Domestic Policy
Memo
From Phil Joanou to Clark MacGregor. RE:
Connally's scheduled one-half hour, and
subsequent estimates for repeat network
showings. 1 pg.
21
7
10/14/1972
Domestic Policy
Memo
From Dwight Chapin to Jeb Magruder. RE:
Clark MacGregor's theory that if money is to
be raised for Connally's appearance, then it
might have to come from the Democrats for
Nixon. 1 pg.
21
7
10/13/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Connally's speech, and purchase of a
television slot. 1 pg.
Monday, April 25, 2011
Page 9 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
10/13/1972
Domestic Policy
Memo
From Dwight Chapin to Haldeman. RE:
Clark MacGregor's viewing of the Connally
tape, and his opinion that it was, "tough and
hard-hitting." 1 pg.
21
7
10/13/1972
Domestic Policy
Memo
From Dwight Chapin to Jeb Magruder. RE:
The recommendation for a newspaper tune-in
for the Connally show. 1 pg.
21
7
10/14/1972
Domestic Policy
Memo
From Phil Joanou to Jeb Magruder. RE:
Connally Network One-Half Hour. 1 pg.
21
7
10/13/1972
Domestic Policy
Memo
From Dwight Chapin to Jeb Magruder. RE:
The President's request via Jim Copley that
he wanted Copely to view the Connally tape,
and be sure to purchase some tune-in
advertising for the speech. 1 pg.
21
7
Domestic Policy
Other Document
Indecipherable handwritten message entitled:
"Maybe pull 4-5 minute spots for news
leading to the 30 min." 1 pg.
Monday, April 25, 2011
Page 10 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
10/11/1972
Domestic Policy
Memo
From Charles Colson to Dwight Chapin. RE:
Discussions concerning a major advertising
promo event surrounding the Connally
speech. 1 pg.
21
7
10/10/1972
Domestic Policy
Memo
From Dwight Chapin to Haldeman. RE:
Connally's television speech, and schedule
for the week of October 15. 2 pgs.
21
7
10/13/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Magruder's memorandum that will focus on
Connally's speech; specifically, options of
market and audience reach. 1 pg.
21
7
10/13/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Leak of information concerning Connally's
speech. 1 pg.
21
7
10/10/1972
Domestic Policy
Memo
From Dwight Chapin to Haldeman. RE:
Connally's schedule for the week of October
15. 2 pgs.
Monday, April 25, 2011
Page 11 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
10/5/1972
Domestic Policy
Memo
From Larry Higby to Haldeman. RE:
Democrats for Nixon-T.V. Ads. 1 pg.
21
7
10/2/1972
Domestic Policy
Memo
From Dwight Chapin to Haldeman. RE:
Connally's opinion of a Democrats for Nixon
Rally in California. 1 pg.
21
7
9/25/1972
Domestic Policy
Memo
From Gordon Strachan to Larry Higby. RE:
The Democrats for Nixon, and the
questionable competence of the Jeno
Paulucci advertising agency. 1 pg.
21
7
9/15/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Connally's 5-Minute Spot, and
recommendation against using the phrase: "I
am a Democrat." 1 pg.
21
7
9/15/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Connally's 5-Minute Spot- Buchanan's
Views. 1 pg.
Monday, April 25, 2011
Page 12 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
9/15/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
The review of Connally's 5-Minute Spot by:
Moore, Carruthers, Goode, Scali, and
Chapin. 2 pgs.
21
7
9/15/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
The approval of the two five minute spots for
the following week, and any subsequent
reviews will be submitted to Haldeman. 1 pg.
21
7
White House Staff
Other Document
Indecipherable handwritten notes dated 9/15.
4 pgs.
21
7
9/15/1972
Campaign
Newspaper
An article from The Wall Street Journal
entitled, "Loyal Opposition: Connally Plugs
Hard to Reelect President: Is He Looking to
1976?" 3 pgs.
21
7
9/14/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Connally-DFN 5-Minute Spot. 1 pg.
Monday, April 25, 2011
Page 13 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
9/4/1972
Domestic Policy
Report
An advertising proposal entitled, "Democrats
for Nixon", which entails: Creative strategy,
media strategy, media plan, etc. *Documents
repeated throughout. 8 pgs.
21
7
9/7/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
DFN-Dailey Meeting with Connally, and
strategy recommendations. 2 pgs.
21
7
9/6/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Democrats for Nixon Advertisements
including TV spots, and newspaper boards. 1
pg.
21
7
9/11/1972
Campaign
Memo
From Gordon Strachan to Larry Higby. RE:
Message that reads, "These DFN complaints
of which there are many go on Connally's
call list, etc." 1 pg.
21
7
8/28/1972
White House Staff
Memo
From Noble Melencamp to Gordon Strachan.
RE: Message that reads: "Origional to Chuck
Colson, copies to Dwight Chapin and Harry
Dent." 1 pg.
Monday, April 25, 2011
Page 14 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
8/27/1972
Personal
Letter
From Josephine Crouch to President Nixon.
RE: The apparent mistreatment of The
Committee of Democrats for Nixon at the
President's dinner on August 24th, and the
request for an apology. 1 pg.
21
7
8/18/1972
Domestic Policy
Memo
From L. Robert Morgan to Clark
MacGregor. RE: "Democrats for Nixon"
brochures, and the importance of their
disbursement to high income and middle
income Democrats. 2 pgs.
21
7
Campaign
Memo
From Gordon Strachan to Dick Howard. RE:
Message that reads: "Something for your
Dems for Nixon." 1 pg.
21
7
8/25/1972
Personal
Letter
From Patzy Gleeson to Mr. Haldeman. RE:
Mr. Gleeson's offer to aid Nixon in his run
for reelection in any capacity available. 1 pg.
21
7
8/31/1972
Domestic Policy
Memo
From Bob Morgan to Unknown receiver. RE:
"Democrats for Nixon" mailing ensembles. 2
pgs.
Monday, April 25, 2011
Page 15 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
8/18/1972
Domestic Policy
Memo
From L. Robert Morgan to Mr. Clark
MacGregor. RE: "Democrats for Nixon"
brochures. 2 pgs.
21
7
8/17/1972
Campaign
Report
A report entitled: "Why We Democrats are
Supporting President Nixon." Several
reasons include Nixon's positions on:
Defense, drugs, Vietnam, stability, foreign
policy, etc. *Same documents continued
throughout. 4 pgs.
21
7
Campaign
Other Document
A banner that reads: "Why We Democrats
Are Not Supporting Senator McGovern."
*This document appears several more times
throughout this folder. 1 pg.
21
7
Campaign
Other Document
A list of "Pue Brochure Quotes" some of
which include Senator Muskie's quote:
"McGovern's positions on many of the issues
are unacceptable to a large portion of our
people." 1 pg.
21
7
9/5/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Peter Dailey meeting regarding Democrats
for Nixon. 1 pg.
Monday, April 25, 2011
Page 16 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
9/6/1972
Campaign
Memo
From Gordon Strachan to Haldeman. RE:
Democrats for Nixon Advertisements. 1 pg.
21
7
Domestic Policy
Other Document
A typed response outlining the President's
policy on amnesty; including, his view that it
should not be considered for draft-dodgers
until the war in Vietnam is over. 1 pg.
21
7
9/1/1972
Domestic Policy
Memo
From Gordon Strachan to Patrick Buchanan.
RE: Amnesty paragraph of the DFN
brochure. 2 pgs.
21
7
8/29/1972
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Message that reads: "You have the brochures
that the Democrats for Nixon will send with
these letters in September, etc." 1 pg.
21
7
8/23/1972
Domestic Policy
Memo
From L. Robert Morgan to Mr. Clark
MacGregor. RE: "Democrats for Nixon"
letters. 2 pgs.
Monday, April 25, 2011
Page 17 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
Campaign
Letter
From unknown sender to Fellow Democrats.
RE: A grassroots effort by the Democrats for
Nixon to point out Senator McGovern's
extreme views, and encourage other
dissatisfied Democrats to vote for Nixon.
*These documents are repeated throughout. 2
21
7
Campaign
Other Document
A partial interview taken from the
Washington Post on January 9, 1972, as well
as June 30. *This document is repeated
several times throughout this folder. 1 pg.
21
7
Campaign
Other Document
A paragraph written by the Democrats for
Nixon in which a recommendation is made to
replace the welfare paragraph with the
President's support of the space shuttle
program and its possible creation of 160,000
new jobs. 1 pg.
21
7
Campaign
Other Document
A typed paragraph written by the Democrats
for Nixon regarding the possibility of
replacing the welfare paragraph with the
President's National Health Insurance Plan. 1
pg.
21
7
Campaign
Other Document
A detailed list of the sponsers and leaders of
the Democrats for Nixon, along with a copy
of the volunteer card needed to support the
President's reelection. 5 pgs.
Monday, April 25, 2011
Page 18 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
White House Staff
Other Document
Handwritten note that states: "MacGregor
specifically requests that you review section
paper clipped." 1 pg.
21
7
8/18/1972
Domestic Policy
Memo
From L. Robert Morgan to Clark
MacGregor. RE: "Democrats for Nixon"
brochures. 2 pgs.
21
7
8/17/1972
Campaign
Other Document
A general brochure sponsered by the
Democrats for Nixon entitled: "Why We
Democrats Are Supporting President Nixon."
4 pgs.
21
7
Campaign
Other Document
An advertisement provided by the Democrats
for Nixon, in which they use a popular quote
by the President to show how he is better
suited to care for the elderly in America.
*This document is repeated several times
throughout. 1 pg.
21
7
Campaign
Other Document
An advertisement provided by the Democrats
for Nixon, in which they use a quote from
Presidential Nixon in order to demonstrate
how he will be better suited to deal with
domestic issues like education. 1 pg.
Monday, April 25, 2011
Page 19 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
8/17/1972
Campaign
Other Document
A brochure created by the Democrats for
Nixon, which focuses on the topic of older
Americans. Topics covered in the brochure
include: Social Security, health care,
stability, defense, the economy, etc. 4 pgs.
21
7
Campaign
Memo
From Gordon Strachan to Haldeman. RE:
Message that reads: "You have the brochures
that the Democrats for Nixon will send with
these letters in September." 2 pgs.
21
7
White House Staff
Other Document
From Bruce Miller to Gordon Strachan. RE:
A message that reads: "For HRH review." 1
pg.
21
7
7/31/1972
White House Staff
Memo
From Jeb Magruder to Gordon Strachan. RE:
The September Mailing. 1 pg.
21
7
7/29/1972
White House Staff
Memo
From Gordon Strachan to Jeb Magruder. RE:
Bob Morgan's July 27 memo on the
September mailing copy points. 1 pg.
Monday, April 25, 2011
Page 20 of 21
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
21
7
8/26/1972
Domestic Policy
Memo
From Gordon Strachan to Larry Higby. RE:
The attached package of the Democrats for
Nixon brochures, and Clark MacGregor's
review and subsequent approval of the
material. 1 pg.
21
7
White House Staff
Other Document
A cover sheet from Strachan to Higby that's
addressed to Camp David. 1 pg.
21
7
White House Staff
Memo
From Gordon Strachan to Larry Higby. RE:
Magruder's meeting with Connally for a
"final decision" late on Monday. 1 pg.
Monday, April 25, 2011
Page 21 of 21
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 300
Folder:
Democrats for Nixon
Document
Disposition
1
Retain
Open
2
Return
Private/Political Note, Herge to Miller, 10/24.
3
Return
Private/Political Note, Herge to Miller, 10/24.
4
Return
Private/Political Notes, "CONN NY, "N.d.
5
Return
Private/Political Memo, Strachan to HRH. 10/24/72
6
Return
Private/Political Memo, JoaNou to miller, 10/24/72,
7
Return
Private/Political Memo, Strachan to HRH, 10/23/72.
8
Return
Private/Political Memo, Ogiivy to Elliott, 10/24/72.
9
Return
Private/Political Memo, Magruder to HRH, 10/23/72.
10
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Private/Political Memo, Strachan to HRH, 10/24/72.
11
Return
Private/Political Memo, Snyder to Hiaby, 10/23/72.
12
Return
Private/Political Memo, JoaNou to magrader, 10/23/72.
13
Return
Private/Political Note, Collins to HRH, 10/23/72.
14
Return
Private/Political Memo, Jones to Strachan, 10/21/72.
15
Return
Private/Political Memo, Magrider to HRH, 10/23/72.
16
Return
Private/Political Memo, JoaNou to Magruder, 10/23/72
17
Return
Private/Political Note, Higby to HRH, 10/20.
18
Return
Private/Political Memo, Higby to HRH, 10/5/72.
19
Return
Private/Political Talking paper for 2:15Pm meeting, 10/17/72
20
Return
Private/Political Memo, Higby to HRH, 10/17/72.
21
Return
Private/Political Memo, Chapin to Strachan, 10/13/72.
22
Return
Private/Political Memo, Strachan to HRH, 10/16/72
23
Return
Private/Political Memo, Higby to HRH, 12/17/72.
24
Return
Private/Political Memo, Strachan to HRH, 10/13/72.
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 300
25
Return
Private/Political Memo, Magruder to Connally, 10/17/72.
26
Return
Private/Political Memo, Chapin to Magroder, 10/13/72.
27
Return
Private/Political Memo, Chapin to Magruder, 10/14/72.
28
Return
Private/Political Memo, Strachan to HRH, 10/13/72.
29
Return
Private/Political Memo, Chapin to HRH, 10/13/72.
30
Return
Private/Political Memo, Chapin to Magruder, 10/13/72.
31
Return
Private/Political Memo, JOaNOU to Mac Gregor through h Magruder,
32
Return
Private/Political Memo, 10/14/72. Chapin to Magruder, 10/13/72.
33
Return
Private/Political Notes, "H- Chapin," 10/13.
34
Return
Private/Political Memo, Colson to Chapin, 10/11/72.
35
Return
Private/Political Memo, Strachan to HRH, 10/13/72
36
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Private/Political Memo, Strachan to HRH, 10/13/72
37
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Private/Political Menio, Chapin to HRH, 10/10/72.
38
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Private/Political Memo, Higby to HRH, 10/5/72.
39
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Private/Political Memo, Chapin to HRH, 10/2/72.
40
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Private/Political Memo, Strachan to Higby, 9/25/72.
41
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Private/Political Memo, Strachan to HRH, 9/20/72.
42
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Private/Political Memo, Strachan to HRH, 9/15/72,
43
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Private/Political Memo, Strachan to HRH, 9/14/72.
44
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Private/Political Memo, Strachanto HRH, 9/7/72.
45
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Private/Political Memo, Strachan to HRH, 9/6/72.
46
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Private/Political Note, Strachan to Higby, 9/11/72.
47
Return
Private/Political Memo from Bob Morgan, 8/31/72.
48
Return
Private/Political Memo, 8/18/72. Morgan to MacGregor through a Morgan
49
Return
Private/Political Memo, Strachan to HRH, 9/5/72.
50
Return
Private/Political
G
Magroder, "AmNesty." 9/1.
Presidential Materials Review Board
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Collection: H. R. Haldeman
Box Number: 300
51
Return Private/Political Note, Strachan to HRH, 8/29/72.
52
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Private/Political Note, L re: MacGregor. N.d.
53
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Private/Political Note, Strachan to HRH, N.d.
54
Return
Private/Political Memo, Magroder to Strachan, 7/31/72
55
Return Private/Political Memo, Strachan to Hig by, 8/26/72.
Committee
for the Re-election
of the President
Jeb lott not
10/28
FOR: Bruce Miller
Take necessary action
Approval or signature
Comment
Prepare reply
Discuss with me
For your information
See remarks below
FROM: Curt Harge
DATE:
10/24
REMARKS:
Sndm
.0CT 25 1972 25
THE WHITE HOUSE
WASHINGTON
OCtober 24, 1972
TO:
MISS SANDY CRAM
wir
FROM:
ELAINE LA ROCHE
Attached, as per your request, are
Counsellor Rumsfeld's comments on
the viewing of the Connally political
broadcast.
Thank You.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
October 24, 1972
MEMORANDUM
Subject: The Connally half hour television show
Monday evening October 23, 1972
It was about as good as any political telecast could possibly
be. It was exceedingly powerful. He did a good job personally--
his material was excellent. If one were to try to find some way
to criitcize it, about the only thought that would come to mind
is that it might have been a bit too powerful. That is to say,
that possibly it could have been done in 15 or 20 minutes.
All in all, it was excellent.
Donald Rumsfeld
Committee
for the Re-election
of the President
FOR: Bruce Miller
-5gl not it to
Take necessary action
Approval or signature
Comment
Prepare reply
Discues with me
For your information:
See remarks below
FROM: Curs Harge
DATE:
10/24
REMARKS:
grden OCT
5 1372
SECRETARY MORTON'S COMMENTS ON
JOHN CONNALLY'S TV PROGRAM
"Last 1/2 was superior to the first"
"Effective to those involved in politics and interested
in issues but to the average voter it would seem wordy
and they would only have a passing interest in it -
he felt 1/2 hour was too long and two showings have
been ample."
conn ny 8.3 on ABC
7.8 on nBC
16, I -nets
all stations
Fri 10/20
*
WABC w
8.3
ny
nBC
7.8
CBS
6.8
NEW
3.9
wor
3.7
30.5
nationwide -
project 2 networks of
8.3 and 7.8 = 16.1
nationwide
Time
nyon n for Mc G
acteral
ADMINISTRATIVELY CONFIDENTIAL
October 24, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Connally Overnight Ratings
The New York Overnight rating for the Connally 1/2 hour
last night was 1.9. This compares with Friday's rating
of 30.5.
The Los Angeles Overnight was 4.7. This compares with
21.0 on Friday.
GS/jb
THE WHITE HOUSE
F
WASHINGTON
Joaner re film
of McG-trander
to Sig-VTR
Nielsers
THE WHITE HOUSE
WASHINGTON
GORDON:
Phil Joanou called at about 10:45 with the
Overnights for MacGregor, Connally and
McGovern:
CONNALLY -- on 5 stations back to back
NEW YORK
30.5
LOS ANGELES
21.0
MacGREGOR - 1 station
NEW YORK
3.9
LOS ANGELES
3.3
McGOVERN - 1 station
NEW YORK
10.1
LOS ANGELES
6.5
THE WHITE HOUSE
WASHINGTON
October 16, 1972
11:00 a.m.'
MEMORANDUM FOR:
LARRY HIGBY
FROM:
ALVIN SNYDER,
its
SUBJECT:
Neilsen New York Overnights -
RN - 10/14 and McGovern - 10/15
Here are the New York overnights for the President's political
broadcast Saturday night October 14 and Senator McGovern's
political broadcast last night:
ABC (6th Sense) 10/14
10:30-11:00 p.m. - 12.4 Rating, 23 Share
CBS (RN) 10/14
10:30-11:00 p.m. - 10.5 Rating, 19 Share
NBC (Devils Brigade) 10/14
10:30-11:00 p.m. - 23.3 Rating, 43 Share
The following is the quarter hour breakdown for the President's
broadcast:
ABC (6th Sense) 10/14
10:30-10:45 p.m. - 12.8 Rating, 23 Share
10:45-11:00 p.m. - 12.0 Rating, 23 Share
CBS (RN) 10/14)
10:30-10:45 p.m. - 11.5 Rating, 21 Share
10:45-11:00 p.m. - 9.5 Rating, 18 Share
NBC (Devils Brigade) 10/14
10:30-10:45 p.m. - 23.0 Rating, 41 Share
10:45-11:00 p.m. - 23.6 Rating, 44 Share
Senator McGovern's New York half hour overnight averages are as
follows:
ABC (Odd Couple) 10/15
10:00-10:30 p.m. - 29.8 Rating, 44 Share
CBS (Mannix) 10/15
10:00-10:30 D. 22.7 Rating 34 Share
NBC (McGovern) 10/15
10:00-10:30 p.m. - 5.9 Rating, 9 Share
-2-
The following is the quarter hour breakdown for Senator McGovern's
political broadcast:
ABC (Odd Couple) 10/15
10:00-10:15 p.m. - 30.0 Rating, 44 Share
10:15-10:30 p.m. - 29.6 Rating, 45 Share
CBS (Mannix) 10/15
10:00-10:15 p.m. - 23.3 Rating, 34 Share
10:15-10:30 p.m. - 22.5 Rating, 34 Share
NBC (McGovern) 10/15
10:00-10:15 p.m. - 7.9 Rating, 12 Share
10:15-10:30 p.m. - 3.8 Rating, 6 Share
A national projection of the President's ratings would give him
16, 800, 000 viewers and 8, 400, 000 homes. The national projection
for Senator McGovern's ratings would be 9, 440, 000 viewers and
4, 720, 000 homes.
The President's radio speech Sunday at 7:05 p.m. Eastern Time
on CBS, NBC and Mutual had a combined network rating of 4, 346, 000
listeners according to the Radio Advertising Bureau.
CC: Mr. Chapin
Mr. Clawson
Mr. Colson
Mr. Goode
Mr. Kehrli
Mr. Klein.
Mr. Moore
Mr. Scali
Mr. Strachan
Mr. Whelihan
AND
Committee for the Re-clection. of the President
need
October 24, 1972
MEMORANISM
TO:
BRUCE MILLER
FROM:
PHIL JOANOU
SUBJECT:
Reactions to the Connally 1/2 hour
Connally ½ hour.
CC: Pete Dailey
Attached are the of comments you requested on the
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THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 23, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Campaign Advertising
CRP/DFN Spot Advertising
The scheduled Budget Meeting to review advertising recom-
mendations and expenditures was cancelled. I advised
Magruder and Dailey of your "view" that all positive
CRP 60-second ads on Older Americans, Passport, Record,
etc., scheduled for the Week of October 23, should be
replaced with the DFN attack ads - Turnaround and Welfare -
and that the 5-minute spots should be the Connally 5 minutes'.
Clark MacGregor decided that in spite of your "view" that
the CRP positive 60's should be run this week and the DFN
attack spots should be run next week. He agreed that the
Connally 5-minute spots should be run.
Magruder and Dailey believe the MacGregor decision implements
the worst of the two arguments. Dailey's theory is that
McGovern has been driven down to 34 points by three months
of attack. He doubts he can be driven lower by further
attack. Instead, Dailey argues that the positive material
should be run to hold the President's 60% by giving Democrats
and Independents as many positive reasons for continuing to
support the President as possible. Dailey's argument is a
little more sophisticated than whether voters are voting for
the President or against McGovern. Dailey also argues that
running the positive material counters the effect of the
Watergate attack from McGovern by indicating to the public
that any President involved in the great issues and trips
for peace couldn't be involved in the political espionage.
- 2 -
Magruder and Dailey now recommend running the DFN 60-second
attack ads - Turnaround and Welfare - this week and then
running the CRP positive ads next week. All agree that the
Connally 5's should be run through to November 7.
Dailey could replace all the network CRP 60's from Tuesday,
October 24 with the DFN attack ads if a decision were reached
quickly.
Before you decide, you should review the new McGovern attack
spots. One quotes Baldwin of Watergate fame saying that Bill
Timmons received transcripts of taped telephone conversations.
Also, you indicated you wanted to view the three Connally 5's
cut from the 30-minute spot. No I didn't
The President meets with Rogers and Kissinger Tuesday at
10 a.m., if you want to view these materials and make the
decision regarding advertising for the last two weeks of
the campaign.
Set viewing at 10 a.m.
Set viewing at 11:30 (President meeting with
Dr. Kraemer).
No need for Haldeman to view materials.
Let MacGregor's decision stand.
Other.
Connally 1/2 Hour
MacGregor decided not to run the Connally 1/2 hour on Thursday.
Instead, the Connally 5 will be run Thursday between 9:55 and
10 p.m. The Connally 5 is also scheduled on Saturday at 10:55-
11 p.m. on all three networks.
Local Advertising
MacGregor decided to cancel all local TV advertising except
for California and Michigan. In California and Michigan,
1/3 of the available spots will be the DFN attack ad Turnaround.
The other 2/3 in Michigan will be the CRP Busing spot. The
2/3 in California will be the 60-second Record.
It
-TAST NEW YORK MI
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TEXAS
-
Committee for the Re-election of the President
MEMORANDUM
October 23, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
JEB S. MAGRUDI
SUBJECT:
Field Reaction to the Connally 30-Minute
Defense Commercial (Friday, October 20)
Several different sources were contacted in determining reaction to the
Connally half-hour broadcast Friday, October 20. The overwhelming
response was that the commercial was outstanding and has gone a long
way in ensuring a substantial victory for the President -- especially
among normally Democrat voters. Similarly, Democrats for Nixon
reports an "overwhelmingly favorable response" based on 100 plus
phone calls and telegrams received, chiefly from Democrats.
In conducting this sampling, we interviewed our local State press
personnel as well as outside press sources, telephone center personnel,
polling experts known to Bob Teeter, surrogates, and members of the
Advertising Advisory Council.
The remainder of this memorandum summarizes the comments of each of
these sources.
EDITORS/PUBLISHERS
A dozen newspaper editors or publishers were telephoned
for their views of the commercial. Those who saw it
liked it.
Ashton Phelps, President of the Times-Picayune
in New Orleans, -- a paper which has endorsed the
President's re-election -- said he felt "Connally
made a good case for the President and against
McGovern
a quite convincing argument."
Reg Murphy, Editor of the Atlanta Constitution, --
which broke a 100 year-old tradition and endorsed
the President last week -- called the commercial
"superb, very effective" although he added that
ne felt it should have "gentled up in the last
five minutes."
- 2 -
Don Goodenow, Managing Editor of the Los Angeles
Herald-Examiner, happened to be sitting at an
editorial board meeting when we spoke with him.
He said the consensus of his editorial board was
that it was an excellent presentation and would
be quite effective, particularly in the defense
conscious areas of Southern California.
Surprisingly, despite its excellent advance promotion, the
show was not viewed by such opinion leaders as Floyd Barger
of the New York Daily News, Creed Black, Editor of the
Philadelphia Inquirer, Clayton Kirkpatrick, Editor of
the Chicago Tribune, Murray Moler, Editor of the Ogden
Standard Examiner.
However, we believe the consensus that we got from those who
did see the show indicates that it was very effective and
certainly worth a repeat showing.
STATE PRESS DIRECTORS
CRP State press directors in California, Oregon, Michigan,
Ohio, Illinois, New Jersey, and Maryland were interviewed.
All of them offered favorable comments about the Connally
half-hour pointing out that they thought that the program
had "particularly strong appeal among Democratic voters"
in their States. Press coverage of the program was limited
to wire service stories with Washington datelines that were
played on the inside, our press directors reported.
Michigan was the only State reporting calls to the headquarters
after the program. They received four calls: three of them
were favorable.
TELEPHONE CENTER VOLUNTEERS
New York City: "Mr. John Connally's comments were excellent.
It was a patriotic warning to the Nation with all facts
provided. It was a patriotic call for the benefit of all the
country despite party lines. Mr. Connally showed to the Nation
that he was a genius, a great leader for the future."
"Mr. John Connally was great. President Nixon is fortunate
to have such a great American Democrat on his side. The
quality of the man that came through is indicative of the
type of person who understands and supports what Nixon is
so dedicated to and is accomplishing for our country."
"The broadcast Friday night was really wonderful; real
honest-to-goodness information and instructive."
- 3 -
"John Connally's speech Friday night was wonderful!"
New Jersey: Barbara Clayman thought it "was one of
the best PR jobs (she'd) ever seen many favorable
"
comments
Connecticut:
"Excellent
well worth watching
best
speech of the campaign
wonderful
saw both Connally
and McGovern thought McGovern couldn't compare to
Connally
like Connally anyway
thought it was
terrific!"
Pennsylvania: "Terrific, wonderful, fabulous, very
pleased
especially good with McGovern following
made Connally look even better
nothing negative. "
Illinois:
"Sincere effort
hit the gut issues
left
no doubt in anyone's mind about who we should vote
for
received only favorable remarks from people
I've talked to
11
Texas: "Everyone is falling all over themselves with
enthusiasm.
thrilled
but maybe it came on a little
strong. "
SURROGATES
Only one surrogate, Secretary Petersen, saw the show.
He felt "the speech was 'definitely positive' making
clear who can negotiate best a fair and constructive
deal." Moreover, the Secretary felt that several
important points were driven home:
President: "Bargains from strength"
"Bargains in a real world in which adversaries
are tough, hard and agressive"
McGovern:
"lives in a dream world"
"is trusting and assuming"
"does not understand bargaining is quid
pro quo"
- 4 -
POLLING EXPERTS
This morning Bob Teeter contacted nine polling professionals
to get their response to the Connally 30-minute program
Friday.
Tom Benham, President, Opinion Research
Harry O'Neill, Vice President, Opinion Research,
CRP Account Executive
Vince Barabba, Decision Making Information
Richard Wirthlin, President, Decision Making
Information, CRP Account Executive
Fred Currier, President, Market Opinion Research
Hale Greenleaf, Central Surveys
John Becker, Becker Research
Tully Plesser, Cambridge Opinion Studies
Bob Colonna, Politicon
O'Neill was the only one to have seen the program. His
comments were all favorable. Specifically, he thought
Connally "came on well was dynamic made several
telling points 11 He thought the contrast to McGovern
was good and that we should rerun the program on the same
evenings as McGovern's thirty minute programs; back to
back if possible.
Teeter also talked with several other political types
he deals with regularly and only two of them saw it.
However, most of then had talked to people in their organi-
zations who saw it -- most thought it was effective.
In summary, Teeter could not find enough people who saw
it to get much of a reading. Therefore, he asked them all
to watch tonight, if possible, and call us tomorrow.
ADVERTISING ADVISORY COUNCIL
No one on the Council saw the ad. We asked that they watch
tonight, if possible, and call tomorrow.
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 24, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
Connally Overnight Ratings
The New York Overnight rating for the Connally 1/2 hour
last night was 1.9. This compares with Friday's rating
of 30.5.
The Los Angeles Overnight was 4.7. This compares with
21.0 on Friday.
THE WHITE HOUSE
WASHINGTON
October 23, 1972
MEMORANDUM FOR:
LARRY HIGBY
FROM:
ALVIN SNYDER
AS
SUBJECT:
New York Overnight Ratings
The following are Nielsen overnight ratings for yesterday's
three TV interview programs:
Face The Nation (CBS) - Shriver, 11:30-Noon
1.8 Rating
1, 440, 000 Homes, National Projection
2,880,000 Viewers, National Projection
Meet The Press (NBC) - Lou Harris, Noon-12:30 p.m.
2.3 Rating
1, 840, 000 Homes, National Projection
3,680,000 Viewers, National Projection
Issues And Answers (ABC) - McGovern, 1:00-2:00 p.m.
2. 1 Rating
1,680,000 Homes, National Projection
3,360,000 Viewers, National Projection
cc: Charles Colson
Bruce Whelihan
Committee for the Re-election of the President
October 23, 1972
MEMORANDUM
TO:
Gordon PHIL JOANOU
MAGRUDER
FROM:
SUBJECT:
Thursday Connally Half-Hour
This is to recommend against the purchase of an
additional Connally half hour for the following
reasons:
1. It received wide viewing Friday, Oct. 20,
because of forced exposure.
2. It will be replayed again on Monday.
3. By Thursday, many of those who want to
see the tape will have done so, and it
most likely will garner a lower rating
on Thursday.
If the objective is to gain additional exposure for
the Connally message, some or all of the five minute
spots should be employed.
The Connally half hour will do, at best, a 10-12 rating,
and most likely much less. On the other hand, the fives
programmed for next week are as follows:
Tues. 10/24
NBC
11:55-12:00 Noon
7.1
ABC
11:55-12:00 Noon
4.6
11.7
Wed. 10/25
NBC
2:25-2:30
9.4
CBS
9:55-10:00
21.2
30.6
Thurs. 10/26
NBC
3:55-4:00
6.7
ABC
4:25-4:30
6.6
ABC
10:55-11:00
17.0
30.3
Fri. 10/27
CBS
1:55-2:00
11.7
ABC
10:55-11:00
17.2
28.9
Sat. 10/28
ABC
10:55-11:00
14.0
CBS
10:55-11:00
18.3
NBC
10:55-11:00
17.3
49.6
151.1
--2--
On any given day, the fives will reach significantly
more people than an additional half-hour, for less
money.
A cost comparison is as follows:
Half-hour
$50 - 75,000
Day Five
$3 - 4,000
Night Five
$10 - 13,000
Josen
THE WHITE HOUSE
WASHINGTON
Date 10/23/72
TO:
H. R. HALDEMAN
FROM:
GEORGE COLLINS
Would you like to view the Connally 5-min.
spots made from the 30-min. Connally
speech this week?
Yes, set up a time for Strachan
to show the spots.
No, I don't want to see them.
H
THE WHITE HOUSE
FU
WASHINGTON
10/23
October 19, 1972
MEMORANDUM FOR :
H.R. HALDEMAN
FROM :
GORDON STRACHAN
SUBJECT :
Connally 5 Minute Spots
The three 5 minute spots that Bill Carruthers made from the
30 minute Connally speech are available for your review.
MacGregor needs the three spots tape for an hour at 4 p.m.
today to show to some prominent Dems.
One of the three spots is scheduled to go on network TV on Oct. 28.
H to see Connally spots today
H to see Connally spots over week-end
Other
Reishal
12 n men
Ed + Pals
Gou's
Ets
October 21, 1972
MEMORANDUM FOR:
GORDON STRACHEN
FROM:
JERRY JONES TH
SUBJECT:
Sample Reactions to Connally Broadcast
The following comments on Secretary Connally's broadcast came from our calls
to state headquarters today:
Illinois - Tom Houser, Chairman
Connally was smashingly good - positive helped with soft Democrats leaning to
President. Most helpful. Connally was knowledgable, sincere and effective.
California - Lyn Nofziger, Executive Director
The program was the best thing since the Reagan presentation in 1964. Connally's
performance was first rate and that it should be shown in the California area
at least twice again before November 7. The Nielson rating was plus 20, which is
much higher than anything that the McGovern programs have received. Prior to the
next showing, newspaper ads should be placed to promote the program.
Michigan - Jack Gibbs, Chairman
Connally's presentation was the best thing that he has seen since the Reagan
presentation in 1964. It was the most powerful thing that has been done during
this campaign. The program should be run again on network TV. (Telegram attached.)
New York - Burdell Bixby, Campaign Director
The broadcast was very well received. Headquarters switchboard lit up with
favorable calls immediately. Audience seemed to be very impressed.
Maryland - Ed Thomas, Chairman
Fantastic. Many, many calls commenting favorably came in immediately after
the telecast.
- 2 -
New Jersey
The Connally broadcast received mixed reaction here. Some thought it was too
hard line, too anti. Could have hurt in constituencies where we have made good
gains, particularly the young. But seemed strong with the ethnics. Probably
helped overall.
Ohio
Best thing we have done - really impressive. Local papers commented favorably
in today's edition.
Washington - Gwenn Anderson, Executive Director
Connally was fantastic, right words, right setting. Hope it will be replayed.
It helped in Washington. Not widely enough publicized.
Colorado - Jane Harper, Press Director
She attended cocktail party hosted by Johnny Dee, former Democrat, running for
District Attorney in Denver as an Independent, to watch the Connally broadcast
with a lot of influential Democrats. They thought it was tremendous; thought he
was great and all said that because Connally felt this way (supporting the President
that they would too. They were also glad that Connally was the man selected to
make the broadcast.
West Virginia - Bill Wagner, Director of Volunteers
Connally - well done.
Pennsylvania - Mike Wilman, Press Director
Connally broadcast blitzed 3 major stations with a good viewing time. Effective
speech. Would like to see something like this done again. No negative reaction
to what Connally said. Would have preferred to hear Humphrey or Jackson rather
than voice over by Connally. Defense quotes good. Rusk quote "insane" very effect-
ive. Humphrey quotes effective with blue collar worker. Will help in Philadelphia,
Scranton and Wilkes Barre.
Nebraska - Dick Day, Executive Director
Connally - positive, positive. Could be compared to Reagan speech in 1964
Goldwater campaign. He hopes it is re-shown at least once.
Georgia - Jerry Busbee, Executive Director
Connally turned many off because he compared Nixon too much to Johnson and Kennedy.
Some had no reaction - some thought it was pretty good. Overall effect not much
one way or the other.
- 3 -
Kansas - Doug Lewis, Executive Director
Connally was just great.
South Dakota - Dorene Allison
Connally was extremely good. Mentioned points on McGovern stands that had not
been brought out before.
Wisconsin
A valuable aid to the Nixon campaign. Show is again on network TV.
Indiana
Connally was very effective with the Indiana electorate. It should be shown
again prior to the election.
Arkansas - Doug Wood, Executive Director
Effective. However, we sent a news release to papers and most did not use it.
Little Rock Gazette did not mention Connally. So although it was well received,
many people missed it. More such broadcasts would be effective.
Alabama - Boone Comer, Chairman
Connally - Don't see how it could be better. Audience very receptive at
headquarters.
MICHIGAN
COMMITTEE
FOR THE
RE-ELECTION
OF THE
PRESIDENT
Industrial Building, Suite 1200 . Detroit, Michigan 48226 . (313) 964-2850
MEMO
A
TO: DON MOSIMAN, JEB MACGRU ER
FROM: JACK GIBBS
THE FOLLOWING WAS SENT TO CLARK MACGREGOR ON SATURDAY, OCTOBER 21.
CLAPY. = THOUGHT THE JOHN CONTAILY HALF-HIP TELEVISION LAST
NIGHT is THE MOST FOVERFUL THING NE'VE DONE IN THIS CAMARIER.
I STRONGLY SUGGEST THAT THIS PROGRAM BE RUN AGAIN ON NETWORK T.V.
REGARDA CAN CIBBS, CHAIRIAN, RC-ELECTION COMMITTEE
To
Committee for the Re-election of the President
10/24
MEMORANDUM
October 23, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
JEB S. MAGRUDI
M
SUBJECT:
Field Reaction to the Connally 30-Minute
Defense Commercial (Friday, October 20)
Several different sources were contacted in determining reaction to the
Connally half-hour broadcast Friday, October 20. The overwhelming
response was that the commercial was outstanding and has gone a long
way in ensuring a substantial victory for the President -- especially
among normally Democrat voters. Similarly, Democrats for Nixon
reports an "overwhelmingly favorable response" based on 100 plus
phone calls and telegrams received, chiefly from Democrats.
In conducting this sampling, we interviewed our local State press
personnel as well as outside press sources, telephone center personnel,
polling experts known to Bob Teeter, surrogates, and members of the
Advertising Advisory Council.
The remainder of this memorandum summarizes the comments of each of
these sources.
EDITORS/PUBLISHERS
A dozen newspaper editors or publishers were telephoned
for their views of the commercial. Those who saw it
liked it.
Ashton Phelps, President of the Times-Picayune
in New Orleans, -- a paper which has endorsed the
President's re-election --- said he felt "Connally
made a good case for the President and against
McGovern a quite convincing argument.
Reg Murphy, Editor of the Atlanta Constitution, --
which broke a 100 year-old tradition and endorsed
the President last week -- called the commercial
"superb, very effective" although he added that
he felt it should have "gentled up in the last
five minutes.'
- 2 -
Don Goodenow, Managing Editor of the Los Angeles
Herald-Examiner, happened to be sitting at an
editorial board meeting when we spoke with him.
He said the consensus of his editorial board was
that it was an excellent presentation and would
be quite effective, particularly in the defense
conscious areas of Southern California.
Surprisingly, despite its excellent advance promotion, the
show was not viewed by such opinion leaders as Floyd Barger
of the New York Daily News, Creed Black, Editor of the
Philadelphia Inquirer, Clayton Kirkpatrick, Editor of
the Chicago Tribune, Murray Moler, Editor of the Ogden
Standard Examiner.
However, we believe the consensus that we got from those who
did see the show indicates that it was very effective and
certainly worth a repeat showing.
STATE PRESS DIRECTORS
CRP State press directors in California, Oregon, Michigan,
Ohio, Illinois, New Jersey, and Maryland were interviewed.
All of them offered favorable comments about the Connally
half-hour pointing out that they thought that the program
had "particularly strong appeal among Democratic voters"
in their States. Press coverage of the program was limited
to wire service stories with Washington datelines that were
played on the inside, our press directors reported.
Michigan was the only State reporting calls to the headquarters
after the program. They received four calls: three of them
were favorable.
TELEPHONE CENTER VOLUNTEERS
New York City: "Mr. John Connally's comments were excellent.
It was a patriotic warning to the Nation with all facts
provided. It was a patriotic call for the benefit of all the
country despite party lines. Mr. Connally showed to the Nation
that he was a genius, a great leader for the future."
"Mr. John Connally was great. President Nixon is fortunate
to have such a great American Democrat on his side. The
quality of the man that came through is indicative of the
type of person who understands and supports what Nixon is
so dedicated to and is accomplishing for our country."
"The broadcast Friday night was really wonderful; real
honest-to-goodness information and instructive."
- 3 -
"John Connally's speech Friday night was wonderful!"
New Jersey: Barbara Clayman thought it "was one of
the best PR jobs (she'd) ever seen many favorable
comments "
Connecticut: "Excellent well worth watching best
speech of the campaign wonderful saw both Connally
and McGovern thought McGovern couldn't compare to
Connally like Connally anyway thought it was
terrific!
Pennsylvania: "Terrific, wonderful, fabulous, very
pleased especially good with McGovern following
made Connally look even better nothing negative.'
Illinois: "Sincere effort hit the gut issues left
no doubt in anyone's mind about who we should vote
for
received only favorable remarks from people
I've talked to "
Texas: "Everyone is falling all over themselves with
enthusiasm
thrilled
but maybe it came on a little
strong. "
SURROGATES
Only one surrogate, Secretary Petersen, saw the show.
He felt "the speech was 'definitely positive' making
clear who can negotiate best a fair and constructive
deal." Moreover, the Secretary felt that several
important points were driven home:
President: "Bargains from strength"
"Bargains in a real world in which adversaries
are tough, hard and agressive"
McGovern:
"lives in a dream world"
"is trusting and assuming"
"does not understand bargaining is quid
pro quo"
- 4 -
POLLING EXPERTS
This morning Bob Teeter contacted nine polling professionals
to get their response to the Connally 30-minute program
Friday.
Tom Benham, President, Opinion Research
Harry O'Neill, Vice President, Opinion Research,
CRP Account Executive
Vince Barabba, Decision Making Information
Richard Wirthlin, President, Decision Making
Information, CRP Account Executive
Fred Currier, President, Market Opinion Research
Hale Greenleaf, Central Surveys
John Becker, Becker Research
Tully Plesser, Cambridge Opinion Studies
Bob Colonna, Politicon
O'Neill was the only one to have seen the program. His
comments were all favorable. Specifically, he thought
Connally "came on well was dynamic made several
telling points " He thought the contrast to McGovern
was good and that we should rerun the program on the same
evenings as McGovern's thirty minute programs; back to
back if possible.
Teeter also talked with several other political types
he deals with regularly and only two of them saw it.
However, most of them had talked to people in their organi-
zations who saw it --- most thought it was effective.
In summary, Teeter could not find enough people who saw
it to get much of a reading. Therefore, he asked them all
to watch tonight, if possible, and call us tomorrow.
ADVERTISING ADVISORY COUNCIL
No one on the Council saw the ad. We asked that they watch
tonight, if possible, and call tomorrow.
Gordon Strachan/
TO
Committee for the Re-election of the President
82/01
October 23, 1972
MEMORANDUM
TO:
JEB MAGRUDER
FROM:
PHIL JOANOU
SUBJECT:
Thursday Connally Half-Hour
This is to recommend against the purchase of an
additional Connally half hour for the following
reasons:
1. It received wide viewing Friday, Oct. 20,
because of forced exposure.
2. It will be replayed again on Monday.
3. By Thursday, many of those who want to
see the tape will have done so, and it
most likely will garner a lower rating
on Thursday.
If the objective is to gain additional exposure for
the Connally message, some or all of the five minute
spots should be employed.
The Connally half hour will do, at best, a 10-12 rating,
and most likely much less. On the other hand, the fives
programmed for next week are as follows:
Tues. 10/24
NBC
11:55-12:00 Noon
7.1
ABC
11:55-12:00 Noon
4.6
11.7
Wed. 10/25
NBC
2:25-2:30
9.4
CBS
9:55-10:00
21.2
30.6
Thurs. 10/26
NBC
3:55-4:00
6.7
ABC
4:25-4:30
6.6
ABC
10:55-11:00
17.0
30.3
Fri. 10/27
CBS
1:55-2:00
11.7
ABC
10:55-11:00
17.2
28.9
Sat. 10/28
ABC
10:55-11:00
14.0
CBS
10:55-11:00
18.3
NBC
10:55-11:00
17.3
49.6
151.1
-2-
On any given day, the fives will reach significantly
more people than an additional half-hour, for less
money.
A cost comparison is as follows:
Half-hour
$50 - 75,000
Day Five
$3 - 4,000
Night Five
$10 - 13,000
Josen
THE WHITE HOUSE
WASHINGTON
Date
X
TO:
H.R. HALDEMAN
FROM:
L. HIGBY
With the exception 1
your natation dayou
Landline <.
1920
NO
Committee for the Re-election of the President
memorandum
CONFIDENTIAL
R
HIGH PHONEY
October 18, 1972
MEMORANDUM FOR:
MR. H. R. HALLEMAN
FROM:
JEB S. MAGRUDE
SUBJECT:
Connally 30-Minute Commercial on Defense
and International Affairs
The John Connally 30-minute commercial will be telecast Friday at
7:30 p.m. EDT (6:30 CDT). Our objective is to saturate all major
markets in key States. Thus, we have purchased both ABC and NBC
and are planning to purchase local time on CBS affiliates as well
as selected independents in approximately 35 markets.
A follow-up telecast is planned for Monday, October 23. At the
moment we are negotiating to buy CBS and another network at the
best time available.
Based on our meeting yesterday afternoon, and on further discussion
since that time, we are planning to promote this commercial heartily
throughout the country in a number of different ways:
1. Clark MacGregor has already sent all surrogates as well
as State chairmen and Publicity chairmen a letter urging
them to build local interest in the show. Included in
Clark's mailing is a suggested press release and two
speech inserts (Tab A). The sense of urgency surrounding
this telecast will be further reinforced by a telegram
from Clark MacGregor to the State and Publicity chairmen
to be sent today.
2. Television 10-second spot tune-in ads are planned for
Thursday night and Friday, and print ads are planned
for Friday. Because George Christian objects to the
word "IMPORTANT" in the ad, four alternatives have been
prepared and appear for your review as Tab B. These
television and print ads will run in approximately 35
major markets under the sponsorship of the DFN and will
cost about $60,000.
Ford of 3how
in WH press VISA
they
- 2 -
3. A press advance showing sponsored by the DFN
is planned for Friday at 3:00 p.m. It is our
strong feeling that we show the complete Connally
tape at this time. We plan to give each network
why?
two to three 30-second cuts of the commercial as
well as a full 30-minute copy. The writing press
will be given a script of the show.
4. Thirty-second radio actualities will be distributed
for broadcast Friday and through the weekend.
5. A telephone tag line will be added to our telephone
operations in 10 States (Tab C). This has been
wired to the telephone chairmen in the250 centers
and will be used beginning this morning.
In addition, we would make known to the press the fact that the
Scall
President has seen the Connally message, and that he was so impressed
with it that he personally called Connally to congratulate him on
one of the finest and most eloquent presentations he has ever
seen. This information will be released Thursday afternoon.
Finally, we are planning to have Clark MacGregor address all State
campaign workers over national network television between the hours
of 6 and 7 a.m. Friday. During this one-hour presentation, Clark
would discuss the work that needs to be done between now and the
Election and also show some of our advertising, such as the 5-minute
youth commercial, turn-around, and the 5-minute China or Russia
spot. He would also show the Connally 30-minute presentation.
During this telecast, Clark would issue an official challenge to
George McGovern to answer the Connally presentation during his own
Friday night address which is planned for 10:30.
Although we have considered several other ways of creating controversy
around this commercial such as allowing Hubert Humphrey or
George McGovern see an advance showing of the commercial --
John Connally is opposed to any such promotional activity. However,
in effect, we will be able to assure that the McGovern camp is aware
of the commercial through the proposed Clark MacGregor network telecast
to our State people.
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
October 17, 1972
Dear Fellow Nixon Supporter:
This Friday evening, October 20, John Connally, Chairman of Democrats
for Nixon. will appear on nationwide television (ABC and NBC) with
one of the most effective presentations in the history of American
politics. Ti.e program is scheduled for 7:30 p.m.--6:30 p.m. in the
Central Time Zone.
I do not feel that my description of this half-hour program is exag-
gerated. Mr. Connally figuratively tears apart Senator McGovern's
defense proposals and shows that this program for weakness would have
a devestating effect on the ability of the United States to defend
itself. But it goes beyond the critical issue of national security
and defense. It spells out, in hard-hitting detail, how Senator
McGovern proposes to abandon foreign policy concepts developed by
the past six American Presidents, including four Democrats, and lead
this Nation into a new period of dangerous isolation. Mr. Connally
cites the great tradition of bi-partisan support in U.S. foreign af-
fairs over the past quarter of a century, and emphasizes to the
audience that country must come before party if America is to retain
its heritage.
Please encourage other Republicans, Democrats and Independents in all
parts of your state to watch this presentation and to encourage others
to watch it. In addition to Mr. Connally's outstanding marration, it
features film segments, still photographs and graphics which illustrate
and underline his points. It is an extremely lucid and forceful pro-
gram and hopefully will he viewed to the fullest if you use the speech
inserts and press release enclosed to encourage all the people of your
area to join in watching this exciting political presentation.
With Best wishes for a successful campaign wind-up, I am
Sincerely,
Clark
Clark MacGregor
Campaign Director
Enclosures:
Speech Inserts
Press Release
SPEECH INSERT - CONNALLY TV PRESENTATION
Bad
Before I conclude my remarks, I want to urge you to spend a Nalf-
away
hour of your time Friday night watching a very special television
program. The time is 7:30 (6:30 Central Time Zone). The place is
either the NBC or ABC network. The show is simply a short talk by
former Secretary of the Treasury John Connally. The message is this:
"We cannot afford to put political party above country. "
And I can tell you this --- very few people who watch this program
will come away supporting George McGovern's national security policies
on their merits.
The reason is that John Connally spells out -- from the point
of view of a man who served John F. Kennedy as Secretary of the Navy,
who served Richard Nixon as Secretary of the Treasury, who served the
people of Texas as Governor -- John Connally spells out just exactly
what the stakes are in this election.
The stakes are the survival of a responsible bi-partisan foreign
policy in the tradition of the last six Presidents of the United States:
Franklin D. Roosevelt, Harry S. Truman, Dwight David Eisenhower,
John F. Kennedy, Lyndon B. Johnson
and Richard Nixon.
The stakes are the chances for peace through negotiation
the
chances for the generation of peace which has been the goal of all
of these Presidents and which we are tantalizingly close to reaching.
(More)
-2-
The stakes are the continued stability of the Middle East,
Europe and Asia. The stakes are strength and peace or weakness and
war.
John Connally brings a unique perspective to the analysis of
these stakes. As a life-long Democrat who served his country in
vital positions in both Democratic and Republican administrations,
he is convinced that the path of blind party loyalty this year for
members of his party is the path to disaster.
John Connally doesn't question Senator McGovern's sincerity
or his intentions
and neither do I -- but he has concluded, as I
have, that the policies George McGovern offers would undo all of the
work of 4 Democratic and 2 Republican Presidents.
I urge all Americans -- Democrats, Republicans and Independents --
to watch him explain why on Friday night.
I will repeat again
...
very few who watch this program will
come away supporting George McGovern's policies for the defense of
America and the attainment of peace.
***
SPEECH INSERT - CONNALLY TV PRESENTATION
Friday at 7:30 (6:30 Central Daylight Time), the ABC and NBC
television networks will broadcast what must be regarded as one of
the most important programs of this or any other season. I'm speaking
of a half-hour broadcast by former Secretary of the Treasury John
Connally. Using film, still shots and charts; along with his excellent
narrative presentation, Mr. Connally discusses the history and the
present realities of America's defense and foreign policy positions,
and he examines George McGovern's proposals to alter those positions.
His conclusion -- and the conclusion of anyone who watches this
program --- is that McGovern's policies would undermine a bi-partisan
foreign policy constructed over the last generation by six American
presidents; that they would impose on America a new period of irres-
Bod
ponsible and dangerous isolationism; and that they would feduce us to
a second-rate power incapable of defending our interests abroad, or,
for that matter, our safety and lives at home.
I urge every American to watch this program, but I especially
urge Democrats to see it. Mr. Connally is a Democrat. He served
three terms as the Democratic governor of Texas. He served as
Secretary of the Navy in the administration of President John F.
Kennedy. And yet this year he is serving as National Chairman
of the Democrats for Nixon organization. In this program he tells
why.
(More)
-2-
Mr. Connally goes back into American history to examine the develop-
ment of our foreign policy, to show how our last six Presidents, be-
ginning with Franklin D. Roosevelt, have formulated realistic, responsible
goals for this Nation to pursue in world affairs. And he goes back
into history to trace the development - the consistent, continuing
development --- of those dangerous policies which McGovern has advocated
in the past and still advocates today.
Mr. Connally lucidly and with devastating effect lays bare the
incredible naivete, and the shocking other-worldliness, of McGovern's
policies. And he demonstrates what grave consequences would result if
those policies were to be implemented by a President McGovern.
He contrasts McGovern proposals with the positive accomplishments
of President Nixon -- with the brillian Nixon record of global achieve-
ment in foreign affairs, with the historic diplomatic initiatives of
the Peking and Moscow trips. And he concludes -- in the great tradition
of bi-partisan foreign policy -- that the sound, responsible positions
of an Administration cannot be subjugated to the partisan loyalties of
the political party which is not in power. He concludes, in short, that
country imust come before party.
It is said that this election gives the American people more of
a choice than any election in recent memory. That is true. And for
that reason, it is all the more important that the voters understand
(More)
-3-
what the candidates stand for. All Americans - Democrats and
Independents, as well as Republicans -- should.watch this program and
they should think about what McGovern stands for. If they do, very
few will find it possible, on the merits, to support the national
security policies advocated by George McGovern.
***
DRAFT PRESS RELEASE - CONNALLY TV PRESENTATION
(YOUR CITY -- DATE) -- (Your name and campaign position) urged
Democrats and independents to watch a special thirty-minute telecast
tonight by former Treasury Secretary John Connally and predicted that
"very few people who witness Mr. Connally's indictment of George
McGovern's policies will find it possible to support Senator McGovern's
national security policies."
The paid political broadcast is being carried nationwide on the
ABC and NBC television networks and is sponsored by Democrats for
Nixon, which Connally heads. Locally, it will be carried at (time of
broadcast) on (call letters and channel numbers of stations carrying
broadcast).
"Secretary Connally exposes in detail the incredible fallacies
on which McGovern has fashioned his defense and foreign policy
positions," (your name) stated, "and he assesses the devastating
effects which McGovern's policies would have not only on America
but also on the entire world.
"This is the cutting edge of the rationale which places the
rejection of McGovern's policies at the very highest level of
priority," he continued. "Mr. Connally analyzes -- in a documented
and fascinating study -- the McGovern doctrines which would destroy
the bi-partisan foreign policy achievements of the last six American
Presidents and reduce America to a second-rate power unable to
defend itself.
(More)
-2-
"Mr. Connally is a Democrat, but he is a Democrat who sees the
great threet which Senator McCovern's policies nose for this Nation.
Any Denocrat who sees this program will recognize that country must
come before party," (your name) said. "And any voter who witnesses
Mr. Connally's indictment of George McGowern's policies will find
it impossible to support those policies.
"This is the most critical election of this century -- perhaps
the most critical in our history," (your name) stated, "and it is
especially important for Americans to recognize that George McGovern
is not representative of his party or of America --- that he is, in
fact, an aberration in our political history and a threat to the
security of this Nation and the peace of the world.
"I urge Democrats and independents, as well as Republicans --
all Americans -- to watch this program and to think about the future
of their country," he said.
The video-taped presentation features film clips, still shots
and charts, along with Connally's narration. Connally is a former
three-term Democratic Governor of Texas, Secretary of the Navy in
the administration of President John F. Kennedy and Treasury Secretary
in the Nixon Administration. He is Chairman of the nationwide
Democrats for Nixon organization.
***
Alternative Tune-in Print Ads
1. See "The Clearest Choice" Tonight. The most significant 1/2 hour of the
1972 campaign.
2. Tonight! "The Clearest Choice". The most meaningful 1/2 Hour of the campaign.
3. Tonight -- A show that must be seen by every intelligent voter.
4. A "Must" show for all Democrats and Independents:
DECISION:
TAG-LINE ADDED TO ALL TELEPHONE CONVERSATIONS
"For the most important telecast of the 1972
campaign, please tune in on either ABC or NBC
at 7:30 EDT (6:30 CDT, 6:30 MDT, or 7:30 PDT
as applicable) on Friday night, and let your friends
know too.
THE WHITE HOUSE
Jan
WASHINGTON
October 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
L
SUBJECT:
Democrats for Nixon
T.V. Ads
Jeb Magruder called me from his office to report that he
is meeting with Leonard Marks right now and that Connally
talked to Marks last night with explicit instructions that
Marks is to cancel any advertising for Democrats for Nixon
that makes their budget go over $1, 000, 000. By the end of
next week we will have spent $1, 444, 000 which means that
if we are to follow Connally's instructions, we will have to
cancel all of the Democrats for Nixon advertising for the
next week. Connally also told Marks that he really didn't
like the idea of doing 1/2 hours, but would if the President
really wanted him to. He thought five minutes might be
better.
Magruder feels strongly that you should call Connally and
discuss this. He indicates the problem centers around the
fact that the Democrats for Nixon aren't raising money like
they thought they would and C onnally is a little worried about
his credibility if he can't deliver the money. He also believes --
but has no proof that Connally's people are lobbying against
stepping up the Democrats for Nixon ads and C onnally is
concerned about this. He believes that Connally is being told
that he is being used as the Agnew of '72.
Magruder reports that there would be no problem, of course,
for us to fund or supplement funds for the Democrats for
Nixon, but to use existing funds would mean showing a transfer
or us subsidising that group, something he doesn't believe
Connally or we want to do. Also, if we were to take future
incoming monies pledged to us and transfer them to the Demo-
crats for Nixon directly, we would have to get Stans' concurrence,
something Magruder feels would be a problem right now.
Committee for the Re-election of the President
MEMORANDUM
October 2, 1972
MEMORANDUM TO:
CLARK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
PHIL JOANOU
SUBJECT:
Advertising Decisions for the
Week of 10/9
Attached is the schedule for network and local
advertising for the week of 10/9.
440-D.F.N.
The following decisions are required:
1. Network commercial schedule of "Welfare" :60,
"Older Americans" and "Environment" 5's. This
decision is required by 10/4.
Approve H Disapprove
Comment
2. Purchase of $220,886 in local advertising in fifteen
states, extending last week's plan. Decision is
needed today (10/2).
? Vorec.
Approve
Disapprove
Comment
3. Local spot schedule of the "Welfare" :60. This
decision is needed by 10/4.
Approve F Disapprove
Comment
CC: Pete Dailey
But we me question
a
Toxas +
LOCAL ADVERTISING
10/9/72
State/Market
Media
Subject
Cost/Wk.
California
Spot TV/Radio
Welfare (TV)
$71,361
Los Angeles
Youth (radio)
San Francisco
Fresno
San Diego
Sacremento
Bakersfield
New York
Spot TV/radio
Welfare (TV)
$51,366
New York City
Youth (radio)
Buffalo
Syracuse
Rochester
Michigan
Spot TV
Welfare
$8,633
Detroit
Flint
Missouri
Spot TV
Welfare
$6,150
St. Louis
Wisconsin
Spot TV
Welfare
$3,450
Milwaukee
Illinois
Spot TV
Welfare
$16,200
Chicago
Ohio
Spot TV
Welfare
$7,939
Cleveland
Toledo
Texas
Spot TV
Welfare
$4,800
Houston
Pennsylvania
Spot TV
Welfare
$17,475
Philadelphia
Pittsburgh
Maryland
Spot TV
Welfare
$5,250
Baltimore
Minnesota
Spot TV
Welfare
$5,700
Minneapolis/St. Paul
Massachusetts
Spot TV
Welfare
$10,800
Boston
Washington
Spot TV
Welfare
$5,670
Seattle
Page 2
State/Market
Media
Subject
Cost/Wk
Spot TV
Welfare
$3,414
Oregon
Portland
West Virginia
Spot TV
Welfare
$2,678
Charleston
9/22/72
i2
WEEKLY NETWORK IV SCHEBULE
Prvision #: 1
Estimated Cost (Set)
Correctial
Approx.
Annet.
Commit.
Time
Int'g
Edit
Misc
Total
Dst.
Date Day Net
Program
Time (ECT)
Length
Date
Cost
Chgs.
Chgs
Ches.
Cost
RLV.
Name
($)
($)
($)
($)
($)
(3)
10/9
Mon.
ABC
Bewitched
11:55-12:00N
5 Min.
9/25
2,458
213
5,000
-
7,671
1.6
Older Americans
NBC
Laugh In
8:00-9:00PM
60"
9/20
25,500
298
1
-
25,798
18.9
Welfare
CBS
Bill Cosby
10:00-11:00PM GO"
10/2
34,600
250
-
-
34,850
18.1
Welfare
10/10
Tue.
NBC
Today Show
8:55-9:00AM 5 Min.
9/26
3,974
149
1,500
-
5,623
4.2
Older Americans
NBC
The Bold Ones
9:00-10:00PM 60"
10/3
21,250
298
-
-
21,548
19.1
Welfare
10/11
Wed.
CBS
As The World Turns
1:55-2:00PM
5 Min.
8/25
5,134
470
-
-
5,604
11.7
Older Americans
ABC Love American Style 4:25-4:30PM 5 Min.
9/27
2,458
213
5,000
-
7,671
6.6
Older Americans
NBC
Search
10:00-11:00PM GO"
10/4
22,100
298
-
-
22,398
10.2
Welfare
10/12
Thur ABC
The Men
9:00-10:00PM 60"
10/3
30,300
300
-
-
30,600
16.4
Welfare
CBS
Thursday Movie
10:55-11:00PM 5 Min.
10/5
11,297
235
2,000
-
13,532
19.1
NBC
Dean Martin
10:00-11:00PM 60"
10/2
22,950
298
-
-
23,248
17.5
Welfare
10/13 Fri. CBS Friday Movie
10:55-11:00PM 5 Min.
10/6
11,335
235
2,000
-
13,570
18.3
Environment
ABC
Love Amer. Style
10:55-11:00PM 5 Min.
9/22
5,766
213
5,000
-
10,979
17.2
Environment
NBC
Banyon
10:00-11PM
60"
10/6
20,400
298
-
-
20,698
14.6
Welfare
10/14
Sat.
NBC
Emergency
8:00-9:00PM
60"
10/G
19,550
298
13.2
Welfare
-
-
19,848
ABC Streets of San Fran 9:00-10:00PM 60"
10/5
30,300
300
-
-
30,600
15.6
Welfare
ABC
The Sixth Sense
10:55-11:00PM 5 Min.
9/22
5,766
213
5,000
-
10,979
14.0
Environment
10/15 Sun. NBC Sun. Mystery
8:30-10:00PM 60"
10/6
28,050
298
-
-
28,348
20.4
Welfare
TOTAL DAY
4 Ann.
14,024
1,045
11,500
-
26,569
27.1
TOTAL NIGHT
14 Ann.
289,164
3,832
14,000
-
306,996
238.6
GRAND TOTAL 18 Ann.
303,188
4,877
25,500
- 333,565 265.7
TALKING PAPER FOR 2:15 p.m. MEETING -- October 17, 1972
In attendance: Malek, Magruder, Colson, Chapin, Dailey, and
possibly MacGregor.
Objective:
To get this group to promote to the maximum extent
possible the Connally tape on McGovern.
1. The Buy -- We're to buy two networks both Friday and Monday and
as many Independents as possible in key opinion markets i.e.,
New York, Los Angeles, San Francisco, Chicago.
-- Need a complete plan for daytime run next week.
2. Promotion:
Print -- We need a tune-in ad with guts that builds response and
concern, that gets people to watch, not go to the movies. We need
a different ad and rational for the Monday broadcast.
Radio and TV We need tune-ins using excerpts of the speech for
both broadcasts. These need to build the same interest as the print
ads.
The Campaign Organization We need to get the word to the Campaign
phone paign
organization to watch and make sure they are getting the word to their
local areas to Independents and Democrats.
Opinion Makers -- As with any Presidential broadcast, we should
encourage tune-in by all our contact groups, i.e., Unions, Service
Clubs, Key Leaders, Opinion Makers, and Editors, etc.
Build up at the White House -- Our people on a controlled basis need
to get the word out that we have a block-buster coming, that they 've
seen it and know its dynamite -- Get a column or two before Friday.
Have Ziegler talk to the wires.
These are just a few ideas but we need to make this a major event -- not
just another commercial -- by going all out to use every resource at our
disposal.
LH
10/17/72
THE WHITE HOUSE
WASHINGTON
October 17, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
Connally Thirty-Minute Program
promotion
Attached is the basic plan on the Connally thirty-minute program.
Magruder has forwarded this to John Connally and George Christian.
Both have reacted favorably but will be getting back to Jeb a little
later on today with specific comments.
You should note item 4 on page 2 suggesting that the thirty minutes
be shown at a private reception to major bureaus or wire services
on Thursday. As I understand it you do not favor this idea and we
should get back to Jeb quickly to let him know that it is going to be
revised.
Please note your comments on this and then let's get this material
back to Magruder via Strachan.
We've got a few too many people in the act on this with Chapin and
Colson both hitting you with their ideas and it would probably be
better if we kept one channel to keep the signals straight.
Attachment
Committee for the Re-election of the President
MEMORANDUM
October 17, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE JOHN CONNALLY
SUBJECT: 30-Minute Defense Commercial
As you know, we are currently planning to show your 30-minute defense
commercial on Friday, October 20, at 7:30 p.m. (EDT). To date, we have
cleared ABC and are 95% certain of NBC. We also plan to purchase local
time in approximately 35 major markets. Now locked
In addition to the Friday showing, we plan to run the commercial again
on Monday, October 23, on one network at the best time we can acquire.
Friday's showing should keep us clear of the World Series which is not
trying C135.
scheduled then. However, if any one game is rained out on Tuesday,
Wednesday, or Thursday, it will then be played Friday night. Thus, we
run some risk of being preempted on NBC and would be left opposite the
World Series on ABC.
A large home and press audience is of course essential to the success of
this commercial. In order to assure a large audience, a seven-point
promotional program is planned:
1. We understand you will hold a press conference on Tuesday, October 17, 12:15
at which time you will focus on McGovern's failure to speak to the issues
facing the American people. You will then indicate that you will personally
address the issues on Friday, October 20, at 7:30 p.m. (EDT).
2. CRP and the DFN will distribute a press release on Tuesday, October 17,
to all State Nixon and DFN Chairmen and PR Chairmen encouraging them to
announce the show in their areas and involve local press.
3. Television 10-second spot tune-in ads are planned for Thursday night
and Friday, and print ads are planned for Friday. The copy of these ads
will not indicate what is to be said in the commercial, but rather will
encourage all Americans planning to vote on November 7 to tune in on the
television show. Both the television and print ads will run in approximately
35 major markets under the sponsorship of the DFN. (Attached is a sample
of the print ad.)
Page 2
4. Special showing is planned for the writing press. Currently, there
are two schools of thought on this showing. The first is to show the
Haste
full 30-minute commercial at 2:00 p.m. Thursday at a reception for 30
or 40 of the major bureaus and wire services. The other alternative is
to show it Friday at 6:00 p.m. Currently we favor the Thursday showing
because it will ensure the press sufficient time to develop stories for
the Friday papers. In addition, it gives McGovern an opportunity to
respond which should favor us in that it will create controversy around
the show. As above, the DFN will sponsor this reception.
COMMENT:
5. A network advance showing is planned for Friday at 2:00 p.m. at
which time we will give each network a tape of the commercial. This showing
should be at your headquarters.
6. We plan to provide actualities of the commercial for radio broadcast
Friday.
excerpts -OK - also for TV
7. There is some thought at this time to have a special showing for the
State and Defense Department press corps by the DFN. However, this may
build a negative press reaction because of the tendency of these particular
press people to pick at the facts and Less at the political implications
of the commercial.
COMMENT:
In summary, we plan to air the commercial Friday on both ABC and NBC and
recommend that we move ahead on the promotional plan as outlined in the
seven points above.
APPROVE:
DISAPPROVE:
COMMENT:
Jeb S. Magruder
Deputy Campaign Director
This is at ATTACHMENT
Still
undecided?
Democrate, Independents, Republicam -
<C
Tonight.
auggest
A frank discussion of the important
their
issues of the "72 election that cutacross
party lines.
7:30 pm (EST), 6:30 pm (Central)
XYX, XYX, & XYX.
which will insure
no andonce
THE WHITE HOUSE
WASHINGTON
October 13, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
DWIGHT L. CHAPIN
of
Regarding the Connally show, I don't know who arranges to
have press previews but somebody should do that and it
should be done on Wednesday. They should have a press
preview and give out a script for the program. We should
also make arrangements to supply the networks with
clips of the show which will run that evening. We should
pull out those clips which are most dramatic and make the
toughest points.
I would imagine that this would all be handled through the
Democrats for Nixon with the primary contact being
George Christian but again I don't know how you want to
handle this.
One other thought, we can have some tapes made to use
on radio, which can be released. We may also want to
think in terms of having the stuff put on our spotmaster on
Wednesday afternoon so that it's usable and helps
build the audience for that night.
CC:
Chuck Colson
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 16, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
TV Buys
Peter Dailey had the answers this afternoon to the
questions you asked on the attached memorandum. To
summarize:
Democrats:
Friday, October 20
-
10:30-11:00 p.m.- ABC
McGovern on Economics
Wednesday, October 25 - 7:30-8:00 p.m. - ABC
McGovern on Unknown Subject
Monday, November 6
-
8:30-9:00 p.m. - ABC
Subject Unknown
Connally's 1/2 hour:
Friday, October 20 - 7:30-8:00 p.m. - NBC, ABC, and 34 CBS
local TV markets
Monday, October 23 - Negotiating; no time or network set
go pin depents
MS
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
Anewer please today
October 16, 1972
L
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
TV Buys
Joanou reports that the Democrats have cleared 10:30-
whatework
11:00 p.m. on Friday, October 20 for McGovern's speech
on Economics.
The November Group is buying Friday, October 20 at 7:30 p.m.
for the Connally 1/2 hour,
Whatabaut monday
The Democrats have also cleared October 25, 7:30-8:00 p.m.,
for a McGovern speech. Subject and network are not yet
known.
they Unit clear it you network
October 17, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
Cennally Thirty-Minute Pregram
Attached is the basic plan on the Connelly thirty-minute program.
Magruder has forwarded this to John Connally and George Christian.
Both have reacted favorably but will be getting back to Job a little
later on today with specific comments.
You should note Item 4 on page 2 suggesting that the thirty minutes
be shown at a private reception to major bureaus or wire services
on Thursday. As I understand It you do not favor this idea and we
should get back to Job quickly to let him know that It is going to be
revised.
Please note your comments on this and then let's get this material
back to Magruder via Strachan.
We've get a few too many people in the act on this with Chapin and
Colson both hitting you with their ideas and it would probably be
better If we kept one channel to keep the signals straight.
Attachment
LH:kb
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 13, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Leak of Information on
Connally Speech
Colson expressed reservations about leaking information
to the press about the dispute within the White House
Staff and the CRP regarding when to run the Connally
1/2 hour blockbuster. Colson thinks Connally might
get mad.
Magruder and Chapin moved the line to the press after
their meeting with you today at 1 p.m.
Also, Magruder and Dailey are making preliminary contacts
with the networks to buy Wednesday, October 18 at 7:30 p.m.
On Monday, they plan on contacting local stations to fill
in markets in key states.
You may want to advise Connally of this planned promotion
of his speech.
Committee for the Re-election of the President
MEMORANDUM
October 17, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE JOHN CONNALLY
SUBJECT: 30-Minute Defense Commercial
As you know, we are currently planning to show your 30-minute defense
commercial on Friday, October 20, at 7:30 p.m. (EDT) To date, we have
cleared ABC and are 95% certain of NBC. We also plan to purchase local
time in approximately 35 major markets.
In addition to the Friday showing, we plan to run the commercial again
on Monday, October 23, on one network at the best time we can acquire.
Friday's showing should keep us clear of the World Series which is not
scheduled then. However, if any one game is rained out on Tuesday,
Wednesday, or Thursday, it will then be played Friday night. Thus, we
run some risk of being preempted on NBC and would be left opposite the
World Series on ABC.
A large home and press audience is of course essential to the success of
this commercial. In order to assure a large audience, a seven-point
promotional program is planned:
1. We understand you will hold a press conference on Tuesday, October 17,
at which time you will focus on McGovern's failure to speak.to the issues
facing the American people. You will then indicate that you will personally
address the issues on Friday, October 20, at 7:30 p.m. (EDT).
2. CRP and the DFN will distribute a press release on Tuesday, October 17,
to all State Nixon and DFN Chairmen and PR Chairmen encouraging them to
announce the show in their areas and involve local press.
3. Television 10-second spot tune-in ads are planned for Thursday night
and Friday, and print ads are planned for Friday. The copy of these ads
will not indicate what is to be said in the commercial, but rather will
encourage all Americans planning to vote on November 7 to tune in on the
television show. Both the television and print ads will run in approximately
35 major markets under the sponsorship of the DFN. (Attached is a sample
of the print ad.)
Page 2
4. Special showing is planned for the writing press. Currently, there
are two schools of thought on this showing. The first is to show the
full 30-minute commercial at 2:00 p.m. Thursday at a reception for 30
or 40 of the major bureaus and wire services. The other alternative is
to show it Friday at 6:00 p.m. Currently we favor the Thursday showing
because it will ensure the press sufficient time to develop stories for
the Friday papers. In addition, it gives McGovern an opportunity to
respond which should favor us in that it will create controversy around
the show. As above, the DFN will sponsor this reception.
COMMENT:
5. A network advance showing is planned for Friday at 2:00 p.m. at
which time we will give each network a tape of the commercial. This showing
should be at your headquarters.
6. We plan to provide actualities of the commercial for radio broadcast
Friday.
7. There is some thought at this time to have a special showing for the
State and Defense Department press corps by the DFN. However, this may
build a negative press reaction because of the tendency of these particular
press people to pick at the facts and less at the political implications
of the commercial.
COMMENT:
In summary, we plan to air the commercial Friday on both ABC and NBC and
recommend that we move ahead on the promotional plan as outlined in the
seven points above.
APPROVE:
DISAPPROVE:
COMMENT:
Jeb S. Magruder
Deputy Campaign Director
ATTACHMENT
Still
undecided?
Tonight.
A frank discussion of the important
issues of the 72 election mai cut across
party lines.
7:30 pm (EST), 6:30 pm (Central)
XYX, XYX, & XYX.
October 13, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
DWIGHT L. CHAPIN
Per our telephone conversation, you should determine what
the best buy would be for Connally on Wednesday evening,
October 18. We want to go for the biggest audience possible.
We would like to follow up the Wednesday night broadcast with
one for Friday so we need to have a recommendation on that
buy also. Once you get your recommendation, please send It
to Bob via Gordon.
ee: Gorden Strachan
Committee for the Re-election of the President
MEMORANDUM
October 13, 1972
MEMORANDUM FOR:
CLARK MACGREGOR
THROUGH:
JEB MAGRUDER
FROM:
PHIL JOANOU
SUBJECT:
Connally Network
One-half hour.
It is our understanding that the following
plans are being considered for next week:
TUESDAY 10/17:
Press conference by Connally.
Selected press showing of
Connally tape. Network air-
ing of show on 2-3 networks, or
one network and local affiliates
in major markets (preliminary
cost estimate $200,000-$250,000)
FRIDAY: 10/20
Repeat on one network (Estimate
$65,000)
We need a decision immediately in order to begin
network negotiations to clear time if this plan is
approved.
Subsequently Plance we learned the
World Series is scheduled for
Tues, Wed, There at 8:00 pm (EST)
me recommend Friday 10/20 or
Monday 10/23.
of
EYES ONLY
High Priority
October 14, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
DWIGHT L. CHAPIN
of
Bob said that he had talked with Clark MacGregor and that it is
Clark's theory that the dollars used to buy the Connally time
will have to be raised by the Democrats for Nixon. He feels the
way to do that is to assemble the money types in New York and
in Chicago, show them the film and then get a million dollars
from the group in New York and a million dollars from the group
in Chicago in order to run the time.
I explained to Bob the problem with the World Series and he feels
that we should go with a Friday buy which would be Friday,
October 20, and then buy again on Monday, October 23.
Let's move on the Friday buy and come in with a recommendation
on the Monday buy as to which may be the best half hour. We may
not want to go with the full-fledged all market buy on Monday as
we' re going to do on Friday.
cc:
Gordon Strachan
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 13, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
Connally Speech TV Buy
Magruder and Joanou have learned that the World Series
#3 and #4 games will be on Tuesday and Wednesday at 8 p.m.
EDT. This means 7:30 p.m. buy on Wednesday would probably
have excellent Eastern coverage but very poor Western
coverage. Magruder and Joanou are suggesting Friday,
which will probably be a "rest day" for the Series.
Magruder is preparing a detailed memorandum outlining
the options by market, audience reach, etc.
THE WHITE HOUSE
WASHINGTON
October 13, 1972
HIGH PRIORITY
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
DWIGHT L. CHAPIN
of
Jeb wanted me to relay the fact that Clark MacGregor will be
calling you. He viewed the Connally tape and feels it is
tough and hard-hitting. He feels that the dollars are going to
have to be raised by the Democrats for Nixon since Stans evidently
has a money problem. He also feels that it should wait ten days
before airing.
October 13, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
DWIGHT L. CHAPIN
Willyou please send in a recommendation on newspaper
tune-in advertising for the Connally show. We should redly
build that program up.
Less
Gordon Strachan.
H
Committee for the Re-election of the President
MEMORANDUM
October 14, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
THROUGH:
JEB MAGRUDER
FROM:
PHIL JOANOU
SUBJECT:
Connally Network One-Half Hour
Revised plans for the telecast of Connally's half hour tape are
as follows:
1. We will begin negotiations for simultaneous half hour network
showings on Friday October 20 at 7:30 - 8:00 p.m. In addition, we
will clear local stations in major markets for this same period
in order to gain as large an audience as possible. The preliminary
cost estimate for this show is $200,000 - $250,000.
2. The same half hour will be scheduled again on one network on Monday
October 23. The estimated expenditure for this telecast is $50,000 -
$85,000.
3. During the week of October 16, a Connally press conference will
be scheduled and a separate conference with selected members of the
press would be scheduled to show the film and provide excerpts. The
purpose of these conferences is to build audiences for the telecast.
4. Friday has been selected as the first telecast date to avoid
competing with the World Series which is scheduled for evening
television on Tuesday, Wednesday, and Thursday:
Your decision to proceed with this plan is required by Monday
October 16, 10:00 a.m. Lead time is required to clear networks and
local affiliates for a paid broadcast of this magnitude.
October 13, 1972
MEMORANDUM FOR:
MR. JEB MAGRUDER
FROM:
DWIGHT L. CHAPIN
When the President met with Jim Copicy today in his office, be indicated two things:
(1) He wanted Copiey to look at the Connally tape. We have shown him the 5-minute
version. (2) He told Coploy that we would be buying some tune-in advertising in the
Copicy papers for the Connally speech. WIII you please see that this is executed?
cc: Mr. Strachan
10/13
H- Chopin
great; at rally would bring cheers
maybe pull 4- - 5. min spots
for news leads to the 30 Min.
can-better to exerpt 5s Prl 30 #
CAM - wouldn't cut t up - too
powerful now
Have PJB to select
- We well massibetime. buy local option,
- - H : make 2-3 50 Prl the 30
don't re shoot 55
603 pue not get except
noe 7 -adlai
amnesty
MCG Del Plan
Conn Hold Pr Cent
Give lets 3
- attack media- - to
get them to fous
C-te prepare
Plan formal
-mon. Rogers hits Post
-
Stan oth vzh plan
- -Get special Beaderister going re
THE WHITE HOUSE
WASHINGTON
Goulan
October 11, 1972
MEMORANDUM FOR:
DWIGHT CHAPIN
FROM:
CHARLES COLSON
We want to really put a lot of advance publicity around the
Connally speech. Clawson and Abrahams will, of course,
handle that, but I also think we need a major advertising
promo effort. Let's not miss the weekly TV books and
let's get ads on the TV pages of the newspapers on the day
that the program is to run. I really feel that it's important
that we get the kind of advance build-up that McGovern
demonstrated that he was so successful at with his speech
yesterday.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
October 10, 1972
MEMORANDUM FOR:
MR. DWIGHT H. R. L. HALDEMAN CHAPIN It
FROM:
SUBJECT:
Connally Television Speech
It is recommended that the Connally speech - in five minute and/or thirty minute form -
run the week of October 15.
SCHEDULE FOR WEEK OF OCTOBER 15
Sunday, October 15
Rogers - Issues and Answers
- P. Radis
Monday, October 16
SALT II
Tuesday, October 17
Vice President's Speech - Taxes and Spending what time?
Wednesday, October 18
President - Radio - Camp David
Thursday, October 19
President - Press Conference?
Friday, October 20
Rogers' Speech
Saturday, October 21
Trip?/Radio C.D.?
McGovern on Issues and Answers
Sunday, October 22
Monday, October 23
President - New York
On Tuesday, October 17, and Thursday, October 19, the November Group is recommending
five minute buys. One of these buys could be used for the five minute version of the speech.
Since the speech should help to hold votes, and should run soon, and since it is on foreign
affairs and a good follow up to SALT II, Irecommend using the Tuesday 5 minute spot
for Connally.
Let's see how good
the 5. - is first
2.
With McGovern going on Issues Sunday, October 22, playing for the Sunday and Monday
news, it would seem logical to bring Connally down on top of him Sunday night. I agree
with you or Larry that we should go for audience and it might be our best buy would be on
Sunday night - at least that is what we should have the November Group look at. Obviously,
we would run the 30 minute version.
Besides the Sunday audience - if release of the speech is made early - I guarantee it will
make news and pull strong against McGovern in Monday morning's press.
Colson feels we should buy a half-hour next Tuesday,as well as on Sunday, October 22.
He would then follow up with the five minute versions. Chuck's second choice would be
the thirty minute version on Tuesday and the five minute version on Sunday, October 22.
Last choice, he would opt for the plan I recommend of five minutes Tuesday and the
thirty minutes on Sunday.
TUESDAY, OCTOBER 17 - CONNALLY 5 MINUTES/OR 30 MINUTE?
5
30
OTHER
SUNDAY, OCTOBER 22 - 5 MINUTES/OR 30 MINUTES?
5
30
OTHER
I basically agree of Colon
ADMINISTRATIVELY CONFIDENTIAL
October 13, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Connally Speach TV Buy
Magruder and Joanou have learned that the Warld Series
43 and #4 games will be on Tuesday and Wednesday at 8 p.m.
EDT. This means 7:30 p.m. buy on Wednesday would probably
have excellent Eastern coverage but very poor Western
coverage. Magruder and Joanou are suggesting Friday,
which will probably be a "rest day" for the Series.
Magruder is preparing a detailed memorandum outlining
the options by market, audience reach, etc.
GS/jb
ADMINISTRATIVEEY CONFIDENTIAL
October 13, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Leak of Information on
Connally Speech
Colson expressed reservations about leaking information
to the press about the dispute within the White House
Staff and the CRP regarding when to run the Connally
1/2 hour blockbuster. Colson thinks Connally might
get mad.
Magruder and Chapin moved the line to the press after
their meeting with you today at 1 p.m.
Also, Magruder and Dailey are making preliminary contacts
with the networks to buy Wednesday, October 18 at 7830 p.m.
On Monday, they plan on contacting local stations to fill
in markets in key states.
You may want to advise Connally of this planned promotion
of his speech.
GS/jb
October 10, 1972
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
DWIGHT L CHAPIN
SUBJECT:
Connaily Television Speech
It is recommended that the Connally speech - in five minute and/or thirty minute form -
run the week of October 15.
SCHEDULE FOR WEEK OF OCTOBER 15
Sunday, October 15
Rogers - Issues and Answers
Monday, October 16
SALT II
Tuesday, October 17
Vice President's Speech - Taxes and Spending
Wednesday, October 18
President - Radio - Camp David
Thursday, October 19
President - Press Conference?
Friday, October 20
Rogers' Speech
Saturday, October 21
Trip?/Radio C.D.?
McGovern on Issues and Answers Sunday, October 22
Monday, October 23
President - New York
On Tuesday, October 17, and Thursday, October 19, the November Group is recommending
five minute buys. One of these buys could be used for the five minute version of the speech.
Since the speech should help to hold votes, and should run soon, and since it is on foreign
affairs and a good follow up to SALT II, I recommend using the Tuesday 5 minute spot
for Connally.
2.
With McGovern going on Issues Sunday, October 22, playing for the Sunday and Monday
news, it would seem logical to bring Connally down on top of him Sunday night. I agree
with you or Larry that we should go for audience and it might be our best buy would be on
Sunday night - at least that is what we should have the November Group look at. Obviously,
we would run the 30 minute version.
Besides the Sunday audience - if release of the speech is made early * I guarantee it will
make news and pull strong against McGovern in Monday morning's press.
Colson feels we should buy a half-hour next Tuesday,as well as on Sunday, October 22.
He would then follow up with the five minute versions. Chuck's second choice would be
the thirty minute version on Tuesday and the five minute version on Sunday, October 22.
Last choice, he would opt for the plan I recommend of five minutes Tuesday and the
thirty minutes on Sunday.
TUESDAY, OCTOBER 17 . CONNALLY 5 MINUTES/OR 30 MINUTE?
5
30
OTHER
SUNDAY, OCTOBER 22 - 5 MINUTES/OR 30 MINUTES?
5
30
OTHER
cc: Mr. Strachan
October 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
Democrate for Nixon
T.V. Ads
Jeb Magruder called me from his office to report that he
is meeting with Leonard Marks right now and that Connally
talked to Marks last night with explicit instructions that
Marks is to cancel any advertising for Democrats for Nixon
that makes their budget go over $1,000,000. By the end of
next week we will have spent $1, 444, 000 which means that
If we are to follow Connally's instructions, we will have to
cancel all of the Democrate for Nixon advertising for the
next week, Connally also told Marks that he really didn't
like the Idea of doing 1/2 hours, but would if the President
really wanted him to. He thought five minutes might be
better.
Magruder feels strongly that you should call Connally and
discuss this. He indicates the problem centers around the
fact that the Democrate for Nixon aren't raising money like
they thought they would and C onnally is a little worried about
his credibility If he can't deliver the money. He also believes --
but has no proof -- that Connally's people are lobbying against
stepping up the Democrate for Nixon ads and C ennally is
concerned about this. He believes that Connally is being told
that he is being used as the Agnew of '72.
Magruder reports that there would be no problem, of course,
for us to fund or supplement funds for the Democrate for
Nixon, but to use existing funds would mean showing a transfer
or us subsidising that group, something he doesn't believe
Cennally or we want to do. Also, If we were to take future
incoming monies pledged to us and transfer them to the Demo-
crate for Nixon directly, we would have to get Stans' concurrence,
something Magruder feels would be a problem right now.
LH:kb
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
High Priority
October 2, 1972
MEMORANDUM FOR:
MR. H. R. HALDEMA
FROM:
DWIGHT L. CHAPIN
Larry called and asked me to check out what Christian thought Connally would
think of a Democrats for Nixon Rally in California.
Christian said that he felt that Connally would do it if we could make sure it was
"really good". He stated that they already had advance people out in California
and they are working on next week's schedule. Presently, they plan on doing news
shows and have some joint appearances with prominent Democrats for Nixon.
He said in regard to a rally that they would be open to suggestions but we would
have to make sure that it was going to be a good event and not just Republicans
coming in and posing as Democrats.
He said that they get a very good fallout with their present modus operandi which
is to do news conferences and news shows. Connally is very eager to do these kinds
of events and he gets mass exposure without the ordeal of putting on a rally. If
we do schedule the event in California, it should be in Southern California.
What should be our next step on this?
cc: Mr. Higby
Mr. Strachan
High Priority
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 25, 1972
MEMORANDUM FOR:
LARRY HIGBY
FROM:
GORDON STRACHAN
S
SUBJECT:
Democrats for Nixon
I mentioned in my most recent Political Matters memo to
Bob that he should talk to Magruder regarding staff work
done for Connally and the Democrats for Nixon. Obviously
that was not the correct approach to solving what I
consider a developing problem. Not only did we have
troubles with the original Connally 5-minute spot, but
now there is a plan regarding a Connally half-hour
during the week of October 4 for a television address
on national defense with visuals. Yesterday, Chapin
called Joanou to direct the November Group to buy the
time. Dailey is uneasy about the competence of the
Jeno Paulucci advertising agency. Colson still works
with Mickey Gardner and gives the impression that he
regularly talks with Connally.
The basic point is that there is no central focus for
Connally and the Democrats for Nixon. No staff man who
can report directly and exactly to Bob is in charge.
I am not seeking the assignment. What I am suggesting
is that you become primarily responsible for the Connally-
DFN activities. You can control Colson, keep up to date
on Bob's conversations with Connally, and work with Dailey
on the placement of regular DFN ads as well as the attack
ads.
What do you think?
no - use J8m entirely
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 20, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
h
SUBJECT:
DFN - Jeno Paulucci and
Leonard Marx
Jeb Magruder reviewed the problems 1701 is having with
Jeno Paulucci. Magruder's basic criticism is that
Paulucci will net a $25,000 profit from the operation.
This conclusion is based on Paulucci raising only $8,500
for DFN, having contributed $75,000 for the August DFN
ads, but due to the DFN advertisement placement procedure
through Paulucci's ad agency, he will receive $95-100,000.
Magruder is prepared to accept this as an erroneous decision
in August, but now he is encountering difficulties placing
next week's DFN newspaper ads. You may want to cover this
point with Magruder if you decide to talk to him about DFN
and Connally.
During Magruder's lunch with Leonard Marx on September 18,
Marx mentioned in a serious tone that "although Governor
Connally was contemplating going back to Texas to practice
law after the election, changes within the State Department
could make it an interesting assignment". Magruder received
the distinct impression that Marx wanted this information
passed.
ADMINISTRATIVELY CONFIDENTIAL
September 15, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Connally 5-Minute Spot
Peter Dailey called to say the Mutual Breadcasting tape
was prepared "several days ago" 30 there is no opportunity
to film it and then cut it to a 5-minute spot. George
Christian is on his way to Texas and Dailey will try to
check whether he had a film made of the radio taping.
Dailey is working on the "straight on set" version but
does not think it can be changed. He recommends against
using an announcer before the Connally statement, "I am
a Democrat", because he does not have an appropriate
backdrop. lie is considering using a videotape freeze
picture of Connally with a voiceover by an announcer.
Dailey believes he will probably recommend leaving the
spot exactly as it is.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 15, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Connally 5-Minute Spot -
Buchanan's Views
Pat Buchanan favors the press conference 5-minute spot
to the "straight on" address. The press conference is
more powerful and specific. It uses concrete terms and
is memorable. The "set" spot 1s too much like LBJ, and
the "he would" and "he would not" series is not strong
enough.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 15, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Connally 5-Minute Spot
Moore, Carruthers, Goode, Scali, and Chapin reviewed
the two 5-minute Connally spots. Their comments on
the first, 5-minute address from a set, are:
Chapin - excellent; a plus; the 5 President's theme
is very powerful; it does what it was de-
signed for - to hold the Democrats currently
supporting us; it is "Connally", though
not the usual press conference Connally,
the setting is terrible; Connally should be
beanding in an office not sitting in
"feminine", women's bedroom set.
Moore - don't like it at all, ad agency words,
there is nothing personal and earthy;
should be extemporaneous not reading.
Carruthers - too studied, he's squinting, looking
above the lens; text is good but
Connally is better in off-the-cuff,
more spontaneous posture, use a press
conference, he should be introduced.
Goode - not "John Connally"; a waste of time; forced
inflection; terrible "feminine" set.
Scali - it is a powerful, persuasive statement, should
be done in another setting, the formal address
mode adds impact; he is presenting formally the
case for Democrats to support the President; the
sober, formal, serious sum-up speech is good,
it should begin with the "I am a Democrat".
- 2 -
All thought the press conference 5-minute spot was
out of date and so poorly cut as to be unusable.
Buchanan will review the spot in the next 1/2 hour.
Recommendation:
That you call Connally and suggest that the spot be
adited to begin with "I am a Democrat" which would
follow an announcer's introduction and eliminate much
of the feminine set.
GS/jb
September 15, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Connally 5 Minute Spot
The November Group produced the Connally 5 Minute
Spot. Finlay Hunt, the Associate Creative Director
of the November Group, supervised the film crew.
Neither Dailey nor Joanou were present at the
taping.
The script for Connally was written by George
Christian. Connally did not accept the November
Group recommendation that he tape 30 minutes to
be edited by the November Group.
Connally will review for final approval the tape
at 11:00 a.m. at 1701.
The money for the two five minute spots next
week has been committed.
Carruthers, Goode, Scali, Moore and Chapin are
reviewing the spot at 9:15 a.m. Buchanan will
see it after the 9:15 attack meeting.
Their views will be submitted to you.
GS:car
w/o Anore of PC opten
9/15
more
Don't like t at all, more
natural in a menute
as agency words nothing person earths
Can - ter studied
age
- squenting, looking above lens
Goods - not" John Conn
- a waste of Coan; fercel inflection
Scali - listenal to what had to re
Soler, fermal a purpol persuaseveoger
Cenn, give
cowld be dene perhaps
a serious,
seems up
-beel it is fermal, t add
letter in another setting
speech
to it rother than
- not a menees
- presenting the case
Goode - if use Conn, take
ade of his informal
communic
- words not per him
can - text is gd, but
conn better in off the
wff more spontaneous
posture primarily way
am public used to seeing
him, better in press cont
type conlect
Oropin - excellent; a plus;
5 P's theme is a great Deme
Thenk of designed to do-
Hold the Demo we
now have per us
It is conn - not coan
a holding action
in a Pre Carp
Dislitez awlward sitting - his
what he is imp
would run
- Oreap Set
Conn Spot -
ton Goode, G 45B,
moore
Sololi (Creepin). -
Prepare Eval this meme
- who produced it
- why of our people envolved. 1
if none why weren't
Nov. Grp. (80%)
Taped in D.C.
Commercial deliverable later
Decision
Peter Dailey or Phil Joanou
taped cn 9/13
conn would not tape
30 mins for editing
only would do the 4:20
Conn reviewed script wh/
written Quition by George
To Coan, men morning recomm's
for 5 min
PC.
Scali - dated as hell
more/can Oropein II - get " him when
-
not reading, extemporaneous
Can- Goode - Seali - set is ter
femine, bedroom. a woman's
al
Scali - begin "I'm a Demt, after
super "J(X, chapin
an introd
re
Treas"
Chapin - PC outdated, this is
go top.
Can - put him in office atmosplere
standing up, talle Oranel
delivering increan werds,
not reading
THE WALL STREET JOURNAL
Friday, September 15, 1972
VOL. CLXXX NO. 52
But many Connally-watchers believe his
real aim is to win favor with Mr. Nixon in
hopes the President will anoint him as the Re-
Loyal Opposition
publican nominee 121 1970. To these skepties, the
Deninerats for News Committee is imply the
level stage of = organizational butterfly
Connally Plugs I Tard
miled "Connully for President." And they note
that all the TV exposure is helping keep the
on Mr. Connally, who resigned from
To Reelect President;
Mr. Nixon's Cabinet early this year.
Democrats for Nixon isn't the first group of
Is He Looking to 1976?
its bind. Citizens for Eisenhower provided a
refuge in 1952 for Democrats turned off about
their party's nonnered. Adlai Stevenson. The
T Have No Aspirations,' He
National Independent Committee for Johnson
and Humphrcy Was a home away from home in
Says. but Cynics Abound;
1264 for Republicans scared at the notion of
Barry Goldwater lobbing H-bombs into the
A Non-Barbecue in Texas
Kremlin men's room.
"I Have Not Left"
But Democrats for Nixon is a franker label
than usual. The committee for the Reclection
Pitch to Marcus Welby Fans
of the President, Mr. Nixon's chief campaign
group. is gunning for the independent voter. So
By JOHN PIERSON
Mr. Connally and his allies have decided to go
Staff Reportent THE WALL STREET JOURNAL
directly after the Democrats.
WASHINCTON-Next Tuesday night, right
"So many card-carrying Democrats wanted
after Marcus Werby M.D. helps n retarded 25-
to do this," explains George Christian, who's
year-old Cave the responsiblity of donating
helping Mr. Connaily run the committee and
bone marrow to his brother for a transplant,
who was White House Press Secretary under
John Connally will help the American voter
Lyndon Johnson. "And the name demonstrates
face the responsibility of picking a President.
that McGovern doesn't represent all the Demo-
crats."
"I am a Democrat," Mr. Connally will say
in a five-minute paid commercial over the
The Connally operation has scored some
ABC television network. "But this year, I
coups. In Maryland, for example. the pro-Nixon
am absolutely convinced that it is in the best
effort grabbed off Harry Rodgers III, one of
interest of this country to reelect President
Democratic Gov. Marvin Mandel's closest
Richard Nixon over Senator George
friends and a top Democratic fund-raiser. But
McGovern."
other prominent Democrats are resisting Mr.
Then, as the camera zooms in on his rugged,
Connally's blandishments. Former President
well-tanned fice. the former governor of Texas
Johnson has endorsed Sen. McGovern. "despite
and former Sccretary of the Treasury will con-
widely differing opinions on many matters."
tinue: "Millions of other Democrats all over
Trying to deplet Sen. McGovern as a rene-
America are also supporting President
gade from his party is a favorite Connally past.
Nixon.
time. "The Democratic Party that I grew up
For Mr. Connully, chairman of Democrats
with-whose principles to which 1 adhere-is
for Nixon. this plug for the President will mark
not the Democratic Party George McGovern
the start of a buty week:
subscribes to or believes in," says Mr. Con-
nally. "I have not left the Democratic party;
On Wednesday. he will probably jet to
he has."
New York to go before the TV cancras and an-
(But not all Connallys feel that way about
nounce who's heading Democrats for Nixon in
Sen. McGovern. Golfrey Connally, a 33-year-old
that key state.
economics professor and brother of the former
-On Thursday. he'll go to Pittsburgh for a
Treasury Secretary. is a member of Texas
"nonpolitical" speech to the local World Af-
Economists for McGovern and is busy stump-
fairs Council. While there, he may also do a TV
ing the state, making speeches and organizing
talk show.
McGovern workers.)
-On Friday, at his ranch in Floresville,
The advent of Democrats for Nixon also
Texas. he'll throw 3 dinner (not a barbecue)
marks the first time that mugwumps have
for Mr. Nixes and :: passel of prominent Demo-
used TV SO extensively. (Mugwump, from an
crats from all around the country who have
Algonquin word meaning "great man," was
thrown in their lot with the President.
first used in 1881 to describe Republicans who
But What's the eurpose?
refused to back the party's noniner, James
These and more events to come are part of
Blaine. It has also come to mean a funce-strad-
Mr. Connally's 2. colerating cambaign to
dlcr who has his mug on one side of the fence
to do what?
and his "wump" on the other.) Democrats for
Mr. Conn By says his "sole" aim is to re-
Nixon will run 60-second "spots" on defense,
efect Mr. He also claims he wants to
welfare. "confidence" and other issues. Mr.
beat George M Govern soundly enough to go
Christian makes sure there are plenty of TV
on and "reengthre" the Democratic Party
cameras on hand wherever Mr. Connally goes
from the McGovernities.
to announce a state Democrats for Nixon. Mr.
Connally may 20 stumping for Mr. Nixon in
October, and he has begun to schedule a num-
ber of TV interview shows.
A Media Figure"
But why a committee to persuade Demo-
John Connally looks very good on the tube,
crats to do what they've "already decided" to
even better than Mr. Nixon, some of the Presi-
do?
dent's aides concede. And while a number of
famous Democrats have signed up-including
Mr. Connally gave part of the answer last
week in Tallahassee. Fla. He warned against
Charlton Heston. Frank Sinatra, Mickey Man-
overconfidence, adding that while President
tle, Sam Huff and James Roosevelt plus John-
Nixon's affairs "appeur to be in excellent
son Cabinet members C. R. Smith and John
Connor-it's really Mr. Connally's show.
shape in Florida, we will be sure that they
are." Many Democrats now plan to vote for
"Connally will be a media figure," says one
Mr. Nixon, adds Mr. Christian, but without
White House strategist. "He'll be on TV. he'll
continued prompting, "a lot of them are going
be very visible traveling around the country.
to drift back to McGovern."
We'll keep him out front. He's a very articu-
late, attractive campaigner." The White House
The publicity campaign involves "showing
has DE ked Mr. Connall: to use radio time of.
the exodus of Democrats from George Mc-
fered by the Mutual Broadcasting System for
Govern," he continues. "Every time an Elliott
tomorrow night to answer Sen. McGovern's an-
Roosevelt says 'I'm for McGovern,' other
nouncement of Sargent Shriver as his running.
Democrats are impressed."
mate.
Democrats are more likely to vote for Mr.
But TV isn't all. Democrats for Nixon have
Nixon "if they feel they not alone-a com-
mittee makes it acceptable," he adds. Then, "a
taken full-page ads in newspapers In 19 states.
lot of folks" who wouldn't be caught dead giv-
Other ads will run later in at least a dozen
"target" states: California, New York, Penn-
ing money to the Republican Party are willing
to contribute to Democrats for Nixon.
sylvania, Illinois, Texas, Ohio, Michigan, Flor-
Ida, Massachusetts, Maryland, Washington and
But money isn't the committee's chief con-
Minnesota.
cern. "We're not a fund-raising organization,
we're not a block-by-block organization," de-
Later this month, the committee will mail
clares Mr. Christian. "We're public-relations
letters to as many as five million registered
and media oriented, and that's all we are."
Democrats in closely contested election dis-
Despite a Wall Street fund-raising luncheon
tricts. It's considering running radio spots in
for Mr. Connally arranged by John Loeb, sen-
California during commuting hours. Storefront
for partner of Loeb, Rhoades & Co., the com-
offices are open in Now York, Los Angeles and
mittee has raised only a bit more than $100,000.
Washington. The Maryland and Florida com-
It had to borrow $180,000 from the reelection
mittees will put up billboards. if there's enough
committee to pay for its newspaper ads. Under
money. And the state committees are getting
its "most liberal" projection, Democrats for
out a press release every time a prominent
Nixon may spend $1.1 million on TV and news-
Dentocratic sparrow falls away from George
paper ads, and Mr. Christian says the commit-
McGovern.
tee may not be able to raise all that itself. But
The media may be many, but the message
he isn't worried at the prospect that Demo-
is simple.
crats for Nixon may end the campaign a cou-
"My friends, it's frequently tough to be
ple of hundred thousand dollars in debt to Re-
number one. But for a democracy, it's fright-
publicans for Nixon.
ening and dangerous to be number two," Mr.
"No Aspirations"
Connally will tell post-Welby viewers next
Meanwhile, many politicians and pundits
Tuesday.
can't resist the thought that in his heart of
"Senator McGovern proposes that our de-
hearts, John Connally conceives of Democrats
fense hudget be cut by SH2 billion. He wants to
for Nixon in 72 as Connally for President in
cut our Air Force by one-third, our Navy by
'76. "Those who have that suspicion have a
one-quarter. our Marines by a third, our car-
very suspicious mind and are unwilling to con-
riers from 16 to SIX. Time is not trimming the
cede that any man does anything for any rea-
fat. It's cutting out the muscle.
son other than a selfish one," replies Mr. Con-
"President Nixon has Jone more to improve
nally. "I have no aspirations or ambitions to be
this country's foreign policy than any Presi-
fulfilled, none at all. I do have a concern about
dont 1.1 modern times He has opened up lines
this country and where it's going."
of communication with China and Russia. He
According to Mr. Christian, Mr. Connally
has reached a nuclear arms agreement with
never mentions the presidency. "If he had
Russia-not by begging on his knees, but by ne-
wanted it in 1976, he would have asked to be on
gotiating as the President of the greatest coun-
the ticket in 1972," adds Mr. Christian. "As it
was, he told Mr. Nixon he didn't want to be
try in the world."
Vice President, and he recommended Agnew."
Why R Committee?
And-if Mr. Connally had wanted to remain
in renouncing the formation of Democrats
for Ninon last michth. Mr. Connally also
charged that Sen. Midovern would "put 97
million Americans on welfare," hand out $1,000
to every one "without regard to need or cost"
and naisa taxes on lle-income ware earn-
ers. Crung a recent Gallup Poll. Mr. Connally
said that 20 million Democrats "have already
decided" to vote for President Nixon this year.
Loyal Opposition: Connally Plugs
For Nixon; Is He Looking to 1976?
in the limelight, "he'd have stayed in the Cahl-
net, where he was getting SO much publicity
you could stir It with a stick," adds Mr. Chris-
tian.
Nevertheless, Mr. Connally concedes it's
"entirely possible" he might change his regis-
tration to Republican, if the Democratic Party
can't be "rescued" from Sen.
McGovern.
(Most politicians doubt that Mr. Connally
could ever get tire Demiscratic presi
dential nomination, given his recent closeness
to Mr. Nixon. On Wednesday, Mr. Connally
was one of four persons whom the President
had up to his retreat at Camp David for din-
ner and a campaign strategy talk.)
The Wallace Strategy
Also eager to "rescue" the party are sup-
porters of Alabama Gov. George Wallace, who
hope to make him the Democratic nominee in
1976. William France ran the Wallace primary
campaign in Florida this spring, and now
he's one of more than 40 co-vice-chairmen of
Democrats for Nixon. Mr. France says Rich-
ard Nixon has a better position on school
busing than George McGovern has, but
then he gets down to cases: "The only way
Wallace has a chance to get in, four years from
now, is to have the party rules changed. The
only way to change the party rules is to defeat
McGovern." He wants to undo the changes that
helped McGovern supporters to dominate the
1972 convention.
Mr. France, who's president of Interna-
tional Speedway Corp. in Daytona Beach, says
he asked Gov. Wallace's permission to join
Democrats for Nixon and got the governor's
"blessing."
Meanwhile, local Republicans. particularly
in the South, are worried about Mr. Connally's
suggestion that Democrats vote for Mr. Nixon
but support Democratic candidates for state
and local office. Republicans want traditional
Democrats instead to convert to the GOP and
help elect a full Republican slate.
Mr. Christian acknowledges there's "some
unhappiness" in the GOP, particularly in
Texas, where Connally Democrats are backing
former LBJ aide Barefoot Sanders in his race
to unseat Republican Sen. John Tower.
But Messrs. Connally and Christian say
there's no truth to rumors they've been or-
dered to stay out of Virginia, Tennessee and
Mississippi and other Southern states. "These
are not target states," says Mr. Christian. "We
never had any intention of going there. We're
targeting only states where a Democratic
switch-vote can make the difference."
As for Sen. McGovern, he dismisses Mr.
Connally as a man who wears "$300 suits" and
Democrats for Nixon as "John Connally and
his bullionaire friends." The Senator told a Dal-
las rally: "I don't mind being called a radical
by that crowd."
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
goonou,
September 14, 1972
Feeter
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
Connally - DFN 5-Minute Spot
Connally unlimed this merious wh
John Connally taped a to -minute spot yesterday. The
mayorider that therevo spots next will week.
attached DFN strategy memo indicates the spot will
be run on September 19 (Marcus Welby) and on September 21
(Owen Marshall) However connally ina meeting-oris
morning with magrader, Joanou, and decided not to run the credibility
WHCA system because the tape was done on 2" which is
You can view the Connally 5-minute tape today on the Cmc turnownd) Govern
compatible with the Signal system.
spot rest
week. He
I recommend you do not have the 2" tape run as many on
wonts a
the White House Staff will see it and possibly comment.
revers
determine
whether or
A 1" cassette for private viewing in your office is
wave E
being prepared in New York today and will be available
late this afternoon,
polling
- Del - ads - strongest as -wllol 9/25
that anywing the P.
is still
- Ro 350,000 - TV+ newsp
for alood.
on sept
Credibility on will Defense seen zada 3rdwec
25 connable
would like
te begen
-
- But a test
the reending defense
- cm favers wellare
spots
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
September 4, 1972
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
I. Advertising Objectives
The advertising objective is to persuade traditional
Democrats to vote for Richard Nixon in November.
Care should be taken that this objective is not
diluted by other, less vital, goals, specifically:
No attempt will be made to gain converts
to the Republican Party -- this is too
big a jump to ask most people to take
and it would take years to accomplish.
No attempt will be made to persuade
Democrats to vote the Republican line.
It's too tough a sale.
No attempt will be made to broaden the
appeal of Democrats for Nixon to include
traditional ticket splitters and/or
independents. The Committee to Re-elect
will be concentrating most of its energies
on this group. The Democrats for Nixon
should concentrate on Democrats.
II. Creative Strategy
The basic thrust of the advertising message should
be:
Senator McGovern does not reflect the philosophy
of most Democrats, and surely not of most Ameri-
cans. He is leading the party in the wrong
direction and would the country as well.
This year, it is necessary that you (the Demo-
crat) put country ahead of party.
Richard Nixon more adequately represents the
philosophy of the American people. He has
been a good President and deserves support.
Advertising copy must be restrained both in
condemnation of McGovern and praise of the
President. There is no need to resort to
excess emotionalism, distortion, or innuendo
-2-
to point out the dangers of a McGovern
administration.
His positions on defense, welfare, taxes,
isolation, and peace terms are in conflict
with the thinking of most Democrats and
should be the major issues.
III. Media Strategy
At this point in the campaign, advertising should be
concentrated in those states where current polling
data shows the President either close to or behind
McGovern. As we get further into the campaign,
consideration will be given to scheduling some
commercials nationally if we find the margin of
difference eroding in more states.
Initially, though, it is proposed that local tele-
vision (prime and fringe evening time) and full page
newspaper ads can be scheduled in states as summarized
in Section IV.
Prime & Fringe Evening Local Time
Use of television will enable us to quickly
generate awareness to the broadest crossection
of the population with the greatest possible
impact in order to expose the weakness of
McGovern's policies.
Full Page B/W Newspaper Ads
The addition of newspapers will extend the reach
and frequency of the television effort through
the use of a secondary supplemental medium and
will provide us with the opportunity
To more fully develop distinctions between
McGovern and the President.
To feature names of prominent (local if
possible) Democrats for Nixon to help
generate bandwagon support.
To provide response coupons to help generate
volunteers and contributions.
-3-
IV.
Media Plan
It is recommended that local spot television start Sept. 18
in the following states and markets, at 12 to 15 spots per
week (150 GRP's), plus a full page B&W newspaper ad.
State
Market
TV
TV Cost
Newspapers
Newspaper cost
Calif.
San Francisco
1wk.
$16.7
full page
10.5
N.Y.
N.Y.C.
"
32.8
"
"
29.3
N.J.
If
all
*
"
11
1
12.0
Pa.
=
12.6
"
"
Philadelphia
13.9
Ohio
"
"
Cleveland
6.6
"
10.0
Ill.
"
16.2
"
"
Chicago
9.7
Mich.
II
Detroit
7.5
"
"
9.9
Wisc.
=
3.5
"
"
Milwaukee
4.4
=
.9
"
"
Madison
1.0
Mo.
"
all
10.6
"
If
12.5
Texas
"
4.8
=
If
Houston
5.0
"
"
"
Corpus Cristi
.6
1.0
sub total:
112.8
119.2
Oregon
Portland
"
3.4
=
=
3.8
It
1.2
"
"
Eugene
1.1
Wash.
II
8.0
"
"
all
10.4
W.Va.
"
all
3.9
"
"
5.8
Minn:
"
5.7
"
"
Minneapolis
6.9
sub total:
22.2
28.0
Grand total:
135.0
147.2
*
Covered by New York City and Philadelphia
Extending this plan on an alternate week basis would result in
the following budget:
TV
N.P.
Total
Week
of
Sept 18
$135.0
$147.2
$282.2
"
"
Oct 2
135.0
147.2
282.2
"
"
Oct 16
135.0
147.2
282.2
"
"
Oct 30
135.0
147.2
282.2
$540.0
$588.8
$1128.8
-4-
V.
Scheduling
It is recommended that the following ads and commer-
cials be scheduled:
TV
N.P.
Week of Sept. 18
Credibility
Credibility
"
11
Oct. 2
Welfare
Welfare
"
"
Oct. 16
Defense
Defense
"
"
Oct. 30
To come
To come
VI. Future Plans
This is to be considered an "initial" schedule, to be
reviewed on a weekly basis. Additional states and
markets can be added as funds permit, and polling
indicates the need.
VII.
Network Opportunity
Two five minute telecasts are available on 9/19
(Marcus Welby) and 9/21 (Owen Marshall) at $10,000
each. It is recommended that these be used to initiate
a prime-time national appeal by John Connally to esta-
blish 1) why Democrats for Nixon; 2) why Mr. Connally is
opposed to McGovern; 3) why he is for the President.
The telecast would close with an appeal for contribu-
tions and volunteers. (While this is not the major
purpose of the telecast, it will help broaden partici-
pation in Democrats for Nixon)
NEWSPAPER LIST
CALIFORNIA
$10,500
San Francisco Chronicle/Examiner
Oakland Tribune
Napa Register
Santa Rosa Press Democrat
San Jose Mercury News
NEW YORK
$29,300
New York Times
New York Post
New York News
Long Island Press
Long Island Newsday
Westchester Rockland Group
Poughkeepsie Journal
Middletown Tribune-Herald
Kingston Freeman
NEW JERSEY
$12,000
Atlantic City Press
Camden Courier - Post
Trenton Times/Times Advertiser
Woodbury Times
Trenton Trentonian
Vineland Times - Journal
Huckensack Record
Jersey City Jersey Journal
Newark Star Ledger
Morristown/Parrippany Record
Asbury Park Press
New Brunswick Home News
Paterson Clifton Passaic Group
Dover Advance
Passaic Clifton Herald News
PENNSYLVANIA
$13,900
Philadelphia Bulletin
Philadelphia Enquirer
Boston-Wilson Express
Reading Eagle-Times
Levittown-Briston Courier Times
West Chester Local News
Strouds East Pocono Record
Hazleton Standard-Speaker
Allentown Call-Crhonicle
- 2 -
OHIO
$10,000
Cleveland Press
Cleveland Plain Dealer
Ashtabula Star-Beacon
Lorain-Journal
Akron Beacon-Journal
Dover-New Philadelphia Times-Reporter
Wooster Record
Canton Deposit
Mansfield News Journal
ILLINOIS
$9,700
Chicago Tribune
Chicago Sun-Times
Chicago Today
Chicago News
MICHIGAN
$9,900
Detroit News
Detroit Free Press
Pontiac Oakland Press
Royal Oak Tribune
WISCONSIN
$5,400
Milwaukee Journal Sentinel
Racine Journal-Times Bulleitn
Sheboygan Press
Madison Capital Times Wisconsin State Journal
MISSOURI
$12,500
St. Louis Post Dispatch
St. Louis Globe Democrat
Kansas City Star Times
Columbia Tribune
Jeff. City Capital News/Post Tribune
Sedalia Capital Democrat
Joplin Globe
Kirksville Express and News
St. Joseph News - Press Gazette
Springfield News Leader and Press
TEXAS
$6,000
Houston Chronicle
Houston Post
Galveston News
Corpus Christi Times Caller
- 3 -
$4,900
OREGON
Portland Journal of Commerce
Salem Oregon Statesman/Cap. Journal
Albany Democrat Herald
Eugene Register-Guard
Rosenburg News Review
WASHINGTON
$10,400
Seattle Times
Seattle Post-Intelligencer
TAcoma News Tribune
Everett Herald
Olympia Olympian
Bremerton Sun
Spokane Chronicle/Review
Wenatchee World
Bellingham Herald
Yakima Herald-REpublic
Walla Walla Union-Bulletin
WEST VIRGINIA
$5,800
Charleston Gazette Mail
Huntington Herald Dispatch
Parkersburg News Sentinel
Logan Banner
Beckley Post Herald RAleigh Reg.
Bluefield Telegraph Sunset News-Observer
Clarksburg Exponent Telegram
Elkins Inter-Mountain
Grafton Sentinel
Wheeling Intelligencer News-Register
MINNESOTA
$6,900
Minneapolis Star Times
St. Paul Dispatch
St. Cloud Newspaper
Redwing Eagle
Fairbault News
New Alma Journal
Willmar Tribune
Waseca Journal
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 7, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
DFN - Dailey Meeting
with Connally
Peter Dailey and Jeb Magruder met with John Connally,
George Christian, Leonard Marks, Jeno Paulucci, and
Lee Vann to review the DFN advertisements that you
reviewed on September 6.
Connally read the DFN Strategy Memorandum and agreed
generally with all the recommendations, including:
1) Tentatively holding off on the positive
President Nixon ads until October 2;
2) Beginning the DFN attack ads probably on
September 18 in the selected anti-RN media markets
(i.e. San Francisco and Cleveland) ;
3) Doing two network 5 minute spots with Connally
explaining DFN on September 19 and 21; and
4) Using the McGovern "Turnaround" and welfare
advertisements, but revising slightly the defense ad.
In a subjective evaluation of Connally and the meeting,
Dailey said he "had the feeling that Connally was pissed
off at some of the chicken shit stuff around the edges".
Asked for specifics, Dailey mentioned a plane bill of
Connally's that hadn't been paid.
- 2 -
Basically, Dailey believes Connally has confidence in
the media people, including the Direct Mail effort.
Connally did read and approve with some changes the
brochures you reviewed yesterday. Connally had personally
revised the cover "attack" letters before you reviewed them.
Dailey will include the comments on all the advertisements
from his Advertising Advisory Group (Bart Cummings -
Compton; Dick O'Reilly - Wells, Rich; Chet Posey -
DeGarmo; Jock Elliott - Ogilvie; and Tom Adams - Campbell)
in his description of the revised strategy and McGovern
strategy memoranda which are due tomorrow.
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 6, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Democrats for Nixon
Advertisements
Peter Dailey and Phil Joanou are available to show you
the final DFN advertisements before they meet with
Connally at 3 p.m. All the materials (TV spots,
newspaper boards, etc.) are in my office. You have
seen most of the materials in "rough", non-DFN attri-
buted form.
The DFN strategy memorandum prepared by Dailey and
delivered to me this morning is attached.
Also available in my office are the re-done DFN
mailings and brochures that Peter Dailey and Bob
Marik prepared for Connally.
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
September 4, 1972
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
I. Advertising Objectives
The advertising objective is to persuade traditional
Democrats to vote for Richard Nixon in November.
Care should be taken that this objective is not
diluted by other, less vital, goals, specifically:
No attempt will be made to gain converts
to the Republican Party -- this is too
big a jump to ask most people to take
and it would take years to accomplish.
No attempt will be made to persuade
Democrats to vote the Republican line.
It's too tough a sale.
No attempt will be made to broaden the
appeal of Democrats for Nixon to include
traditional ticket splitters and/or
independents. The Committee to Re-elect
will be concentrating most of its energies
on this group. The Democrats for Nixon
should concentrate on Democrats.
II. Creative Strategy
The basic thrust of the advertising message should
be:
Senator McGovern does not reflect the philosophy
of most Democrats, and surely not of most Ameri-
cans. He is leading the party in the wrong
direction and would the country as well.
This year, it is necessary that you (the Demo-
crat) put country ahead of party.
Richard Nixon more adequately represents the
philosophy of the American people. He has
been a good President and deserves support.
Advertising copy must be restrained both in
condemnation of McGovern and praise of the
President. There is no need to resort to
excess emotionalism, distortion, or innuendo
-2-
to point out the dangers of a McGovern
administration.
His positions on defense, welfare, taxes,
isolation, and peace terms are in conflict
with the thinking of most Democrats and
should be the major issues.
III. Media Strategy
At this point in the campaign, advertising should be
concentrated in those states where current polling
data shows the President either close to or behind
McGovern. As we get further into the campaign,
consideration will be given to scheduling some
commercials nationally if we find the margin of
difference eroding in more states.
Initially, though, it is proposed that local tele-
vision (prime and fringe evening time) and full page
newspaper ads can be scheduled in states as summarized
in Section IV.
Prime & Fringe Evening Local Time
Use of television will enable us to quickly
generate awareness to the broadest crossection
of the population with the greatest possible
impact in order to expose the weakness of
McGovern's policies.
Full Page B/W Newspaper Ads
The addition of newspapers will extend the reach
and frequency of the television effort through
the use of a secondary supplemental medium and
will provide us with the opportunity
To more fully develop distinctions between
McGovern and the President.
To feature names of prominent (local if
possible) Democrats for Nixon to help
generate bandwagon support.
To provide response coupons to help generate
volunteers and contributions.
-3-
IV.
Media Plan
It is recommended that local spot television start Sept. 18
in the following states and markets, at 12 to 15 spots per
week (150 GRP's), plus a full page B&W newspaper ad.
State
Market
TV
TV Cost
Newspapers
Newspaper cost
Calif.
San Francisco
lwk.
$16.7
full page
10.5
N.Y.
N.Y.C.
11
32.8
11
11
29.3
N.J.
all
"
*
"
"
12.0
Pa.
"
Philadelphia
12.6
"
=
13.9
Ohio
"
"
Cleveland
6.6
"
10.0
Ill.
"
16.2
"
"
Chicago
9.7
Mich.
"
Detroit
7.5
"
"
9.9
Wisc.
"
3.5
"
"
Milwaukee
4.4
"
.9
"
"
Madison
1.0
Mo.
"
all
10.6
"
"
12.5
Texas
"
4.8
"
"
Houston
5.0
"
"
"
Corpus Cristi
.6
1.0
sub total:
112.8
119.2
Oregon
Portland
"
3.4
"
11
3.8
11
1.2
"
"
Eugene
1.1
Wash.
"
all
8.0
"
"
10.4
W.Va.
"
all
3.9
"
"
5.8
Minn.
"
"
Minneapolis
5.7
"
6.9
sub total:
22.2
28.0
Grand total:
135.0
147.2
*
Covered by New York City and Philadelphia
Extending this plan on an alternate week basis would result in
the following budget:
TV
N.P.
Total
Week of Sept 18
$135.0
$147.2
$282.2
"
"
Oct 2
135.0
147.2
282.2
"
"
Oct 16
135.0
147.2
282.2
"
"
Oct 30
135.0
147.2
282.2
$540.0
$588.8
$1128.8
V.
Scheduling
It is recommended that the following ads and commer-
cials be scheduled:
TV
N.P.
Week of Sept. 18
Credibility
Credibility
"
=
Oct. 2
Welfare
Welfare
"
=
Oct. 16
Defense
Defense
It
"
Oct. 30
To come
To come
VI.
Future Plans
This is to be considered an "initial" schedule, to be
reviewed on a weekly basis. Additional states and
markets can be added as funds permit, and polling
indicates the need.
VII. Network Opportunity
Two five minute telecasts are available on 9/19
(Marcus Welby) and 9/21 (Owen Marshall) at $10,000
each. It is recommended that these be used to initiate
a prime-time national appeal by John Connally to esta-
blish 1) why Democrats for Nixon; 2) why Mr. Connally is
opposed to McGovern; 3) why he is for the President.
The telecast would close with an appeal for contribu-
tions and volunteers. (While this is not the major
purpose of the telecast, it will help broaden partici-
pation in Democrats for Nixon).
NEWSPAPER LIST
CALIFORNIA
$10,500
San Francisco Chronicle/Examiner
Oakland Tribune
Napa Register
Santa Rosa Press Democrat
San Jose Mercury News
NEW YORK
$29,300
New York Times
New York Post
New York News
Long Island Press
Long Island Newsday
Westchester Rockland Group
Poughkeepsie Journal
Middletown Tribune-Herald
Kingston Freeman
NEW JERSEY
$12,000
Atlantic City Press
Camden Courier - Post
Trenton Times/Times Advertiser
Woodbury Times
Trenton Trentonian
Vineland Times - Journal
Huckensack Record
Jersey City Jersey Journal
Newark Star Ledger
Morristown/Parrippany Record
Asbury Park Press
New Brunswick Home News
Paterson Clifton Passaic Group
Dover Advance
Passaic Clifton Herald News
PENNSYLVANIA
$13,900
Philadelphia Bulletin
Philadelphia Enquirer
Boston-Wilson Express
Reading Eagle-Times
Levittown-Briston Courier Times
West Chester Local News
Strouds East Pocono Record
Hazleton Standard-Speaker
Allentown Call-Crhonicle
2 -
OHIO
$10,000
Cleveland Press
Cleveland Plain Dealer
Ashtabula Star-Beacon
Lorain-Journal
Akron Beacon-Journal
Dover-New Philadelphia Times-Reporter
Wooster Record
Canton Deposit
Mansfield News Journal
ILLINOIS
$9,700
Chicago Tribune
Chicago Sun-Times
Chicago Today
Chicago News
MICHIGAN
$9,900
Detroit News
Detroit Free Press
Pontiac Oakland Press
Royal Oak Tribune
WISCONSIN
$5,400
Milwaukee Journal Sentinel
Racine Journal-Times Bulleitn
Sheboygan Press
Madison Capital Times Wisconsin State Journal
MISSOURI
$12,500
St. Louis Post Dispatch
St. Louis Globe Democrat
Kansas City Star Times
Columbia Tribune
Jeff. City Capital News/Post Tribune
Sedalia Capital Democrat
Joplin Globe
Kirksville Express and News
St. Joseph News - Press Gazette
Springfield News Leader and Press
TEXAS
$6,000
Houston Chronicle
Houston Post
Galveston News
Corpus Christi Times Caller
- 3 -
OREGON
$4,900
Portland Journal of Commerce
Salem Oregon Statesman/Cap. Journal
Albany Democrat Herald
Eugene Register-Guard
Rosenburg News Review
WASHINGTON
$10,400
Seattle Times
Seattle Post-Intelligencer
TAcoma News Tribune
Everett Herald
Olympia Olympian
Bremerton Sun
Spokane Chronicle/Review
Wenatchee World
Bellingham Herald
Yakima Herald-REpublic
Walla Walla Union-Bulletin
WEST VIRGINIA
$5,800
Charleston Gazette Mail
Huntington Herald Dispatch
Parkersburg News Sentinel
Logan Banner
Beckley Post Herald RAleigh Reg.
Bluefield Telegraph Sunset News-Observer
Clarksburg Exponent Telegram
Elkins Inter-Mountain
Grafton Sentinel
Wheeling Intelligencer News-Register
MINNESOTA
$6,900
Minneapolis Star Times
St. Paul Dispatch
St. Cloud Newspaper
Redwing Eagle
Fairbault News
New Alma Journal
Willmar Tribune
Waseca Journal
THE WHITE HOUSE
WASHINGTON
I
Date: 9/11/72
TO:
LARRY HIGBY
FROM:
GORDON STRACHAN
These DFN complaints of which
there are many go on Connally's
call list. According to Howard,
Connally has been very good in
getting to these people by phone.
I
THE WHITE Howard
Washington
Date
8/28/72
TO: Gordon Shachan - FVI-
Original to Cluen Column copies
to Durght Chapin and Harry Dent
Noble Melencamp
re
WHA002 WAC103(2224) (1-011845C240)PD 08/27/72 2221
ICS IPMSALA SNA
ZCZC 209 A R PDF TDSA FULLERTON CALIF 27 8P PDT
PMS PRESIDENT RICHARD NIXON
WHITE HOUSE SAN CLEMENTE RTES WUX WASHDC
MR PRESIDENT, AT YOUR RECEPTION ON THURSDAY AUGUST 24, YOUR
SPEAKER TREATED MY COMMITTEE OF DEMOCRATS FOR NIXON AS THOUGH
WE WERE LITTLE LESS THAN NOTHING. I HAVE TRIED IN EVERY WAY
TO CONTACT YOU. UP TO THIS POINT, I HAVEN'T BEEN ABLE TO GET
THROUGH. I DO NOT BELIEVE THAT YOU WOULD HAVE THE DEMOCRATIC
PARTY TREATED IN THIS MANNER. MY PEOPLE WILL NOT STAY WITH
ME UNLESS WE ARE ASSURED YOU RESPECT OUR SUPPORT. PLEASE CONTACT
ME IMMEDIATELY REPEAT IMMEDIATELY. I CANNOT STRESS HOW
IMPORTANT IT IS.
JOSEPHINE E CROUCH CHAIRWOMAN DEMOCRATS FOR NIXON
714-525-3388
J
Hyu
THE WHITE HOUSE
9/3
WASHINGTON
Date:
8/30
TO:
DICK HOWARD
FROM:
GORDON STRACHAN
Something for your Dems
for Nixon?
CC: JEB MAGRUDER
What happened? Who's the
Bryn Mawr lady?
1143 Arrott St.
Phila., Pa. 19124
25 August 1972
Presidential Asst. H. R. Haldeman
White House
Washington, D. C.
Dear Mr. Haldeman:
I'm a Democrat for Nixon. Like you, I think it would be a
disaster if McGovern were to be President of this country.
Consequently, I'd like to be instrumental in defeating McGovern.
I am a professional stand-up comic and writer (all unions) and I've
come up with a terrific McGovern imitation, complete with appearance,
voice, and stupid remarks about all the issues. This routine is
mighty funny and McGovern comes off looking like the uninformed
solution-finding radical that he is!
This routine would hit your funny bone and anyone else who
heard it. I'd like to spread this message across the 50 states,
do rallies, fund-raising, television, anything!
Can I help you Mr. Haldeman - but please, don't send me to
the Pennsylvania Committee to Re-Elect the President -- all I got
there was the run-around, and a meeting with a Bryn Mawr lady if
you know what I mean. I can't afford to waste my time here -
I love Philadelphia, but it's not noted for its imagination.
You people in Washington are the ones -- you'd love this --
and you need this - you're the ones who could use me to advantage.
I can ridicule with comedy
I can perform a hatchet job
without anyone even knowing that's what's happening. Put me out in
front and McGovern will look like the jackass he is. Don't miss
out on a good bet - people get tired of speeches but they never
get tired of entertainment! Let's make McGovern a household joke -
when they start laughing at a politician he's finished.
Sincerely yours,
Patzy Gleeson
P.S. The President can do it with dignity - let me do it with buffoonery!
Area code 215 PI 3-2823
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUS
August 31, 1972
CONFIDENTIAL
MEMORANDUM FOR:
FROM:
BOB MORGAN
SUBJECT:
"Democrats for Nixon" Mailing Ensembles
You probably have not had the benefit of reviewing the entire
"Democrats for Nixon" ensemble, which should be ready for
inspection on Tuesday, September 5, at one time and consequently,
may have a different impression when you see the total package.
As a review, the total ensemble consists of:
- a window envelope
-- a reply envelope
-- a non-personalized letter by voter
segment
- three (3) separate brochures based
on the voter segment
-- a separate personalized Volunteer/
Contributor Card
The Honorable John Connally wanted the ensemble as it is, based
on the following reasons:
1. The letter would be used as the attack vehicle
showing comparisons between the President and Senator McGovern,
using Senator McGovern's quotes.
2. Mr. Connally did not want to personally attack George
McGovern, but wanted the quotes to expose his position.
CONFIDENTIAL
CONFIDENTIAL
- 2 -
3. Mr. Connally is under the impression that the President
does not want to overtly attack Senator McGovern as a man, but
be more subtle.
4. The brochure is designed to show that it was from
"Democrats for Nixon" and show the positive aspects of President
Nixon's strong leadership.
5. The quotes on the back of the brochure from various
well-known Democrats attacking Senator McCovern gives the brochure
the proper emphasis.
Mr. Connally is currently in Jamaica and should return on Wednesday,
September 6. Mr. George Christian is in Austin, Texas, and will
return during the morning of Tuesday, September 5.
CC: Mr. Jeb S. Magruder
Dr. Robert H. Marik
CONFIDENTIAL
a, Dould be reaisignet
unbalisoally bad effort.
Committee for the Re-election of the President
vivolve writing a
EMORANDU Emmunication.
August 18, 1972
CONFIDENTIAL
MEMORANDUM FOR:
MR. CLARK MAC CRECOR
THROUGH:
MR. JEE S. MACRUDER
FROM:
L. ROBERT MORGAN
SUBJECT:
"Demecrate For Rixon" Brochures
very will that
The three (3) "Democrate For Nixon" brochures that liave been
1
approved by the Honorable John Connally are attached. TAB A
is the General Democrat brochure that would be accompanied
with a letter to High Income and Middle Income Democrats.
TAB B is a xerox copy of the stat for this brochure. TAB C
16 a Peripheral Urban Ethnic brochure that would be accompanied
by either an Trish/Italian/Polish/Veteran or Peripheral Urban
Ethnic letter to Democrats. TAB D is a xerox copy of the stat
for this brochure. TAB E shows the Older American brochure
that would be accompanied with an Older American Peripheral
Urban Ethnic letter or straight Older American letter. TAB F
is a xerox copy of the stat for this brochure.
These mailings are scheduled to 80 to reachable Democrats in
California, Cook County, Illinois, New Jersey and Pennsylvania
The total ensemble is a letter geared to the voter segment,
your
personalized Volunteer/Contributor Card, a return envelope
and a mailing covelope.
The "Democrats For Nixon" letters that will accompany these
brochures will be submitted to you as SOOD as they are
incorsed by the Bonorable John Connally. We are requesting
approval for the brochures separately SO that we can start
signature
printing in order to have stock and weet cur planned dates.
Iseriously doubt that
me Connally has read
the brochere copy.
- 2 -
RECOMMENDATION:
That you approve copy and the rough stat for the three (3)
brochures.
APPROVE
DISAPPROVE
COMMENTS
Attachments:
TAB A
TAB B
TAB C
TAB D
TAB E
TAB F
cc: Dr. Robert H. Marik
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
GENERAL BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"Let US reject the narrow visions of those who
PANEL)
would tell 05 that we are evil because we are not
yet perfect, that we are corrupt because we are
not yet pure, that all the sweat and toil and
sacrifice that have gone into the building of
America were for naught because that building is
not yet done."
Richard Nixon
DEFENSE
President Nixon believes in a strong America. He
believes the best way to decrease the defense budget
is through mutual disarmament. De has proved his
point with the Russian SALT agreements. Senator
McCovern favors the deep cuts that the President
opposes, despite warnings from military experts that
the U.S. would thereby be weakered cound- the vor
these
DRUGS
President Wixon has been both tough and flexible. Tie
won the agreement of Turkey to place a total ban on
the growing of opium poppy made an agreement with
France to assist in halting the traffic of drugs and
stepped up arrests of pushers. lle is spending 600%
more for drug education than ever before. Together,
these actions are finally turning the tide against the
drug scourge.
VIETRAM
The President has done everything in his power to bring
peace to Vietnom without sucrificing the South Vietnamese
in the process. Lie has brought home 500,000 men. ended
ground combat for American forces
and
CUC
spending
by
two-thirds. Strong steps AIR continually being taken
to get the enemy to cease its aggression and make peace.
DEMOCRATS FOR NIXON
GENERAL BROCHURE
- 2 -
STABILITY
In 1968, there was mass rioting in cities and on
campuses across America. Under President Mixon, these
riots have become fraction of what they were irrevally
The President has spoken cut strongly for the
to respect the law and has effectively worked to
solve many of the problems disturbing America.
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union
to limit development of missiles. Tie visited Peking
to begin improving U.S. /China relations. Be called
a halt to crisis diplomacy, seeking to reduce tension
in such troubled sreas as the Middle EAST.
ENVIRONMENT
President Rixon catablished the Environmental Protection
Agency, the first Federal unit ever set up to protect
our quality of life. He has increased funding for
environmental improvement by over 500%, and initiated
a Legacy of Parks Program to bring increased
recreational opportunities to cities. No less than
25 separate environment bills have been proposed by him.
HEALTH CARE
President Nixon has earmarked passive amounts of money
to find a cure for cancer and sickle cell anemia.
Federal outlays for health care and research in 1973
will reach $25.5 billion, and the President has proposed
a National Realth Insurance Standards Act, a Family Health
Insurance Plan and the National Health Education
Foundation, all aiming at better health care for everyone.
DEMOCRATS FOR NIXON
GENERAL BROCHURE
- 3 -
TAXES
(TO BE UNDERLINED
Under President Nixon, individuals are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10
billion more. In addition, the President's proposed
revenue sharing plan would return more money to the states,
enabling them to lessen state taxes - especially the
property tax. This tax affects not only homeowners but,
eventually, many tenants too, through increased rents.
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax CHES to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime economic indicator, are up 42% over last
year.
CRIME
The President's vigorous law-enforcement policies have cut
the Increase in the nation's serious crime rate from 10%
two years ago to 1% in the first quarter of this year.
Eighty (over half) of our major cities have reported actual
decreases in crime, and Washington, D.C. has achieved a
30% decrease over last year. Making all this possible has
been President Mixon's program of increased aid to states
and localities.
(TUCKED PANEL)
GENERAL QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked in the
proverbial jaw with the tax load from NeGovern's ambitious programs."
Senator Eubert H. Humphrey
"I am 8 little surprised that Senator KcCovern has announced this
(welfare and tax reform) as his program. I Find myself with a great
many questions about it. I don't know where we get that money that
we would have to make up If 1L is to be a balanced program. Even if
McGovern added $43 billion to his revenues through elimination of the
Social Security payments, there still would be a 'very sizable deficit'
Representative Wilbur Wills
"Senator McGovern is proposing a 40 percent cut in our defense forces --
cutting the Navy in half, and the Air Force by more than half --
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding
Russian Ravy and Air Force..."
Senator Hubert H. Humphrey
"McCovern has become the spokessan of some of the most dangerous and
destructive currents in American politics. Some call the McCovern
Doctrine the new populism. I call 10 the new extremism."
Senator Benry Jackson
"McGovern's positions on many of the issues are unacceptable to a
large portion of our people."
Senator Elmund Muskie
Why we Democrats
are not supporting
Senator McGovern.
Democrats for Nixon.
FINAL DEMOCRATE FOR NEXON
Approved By:
Honorable John Connally
PERIPHERAL URPAN ETHNIC PROCEURE
August 17, 1972
(FRONT PANEL)
WITY WE DEMOCRATE ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CONVEN
"Massive busing produces Inferior education and
PANEL)
education's the name of the game. When you take
kindergarten kids and put them on a bus for an hour
and a half, when they ve got a school they could
walk to five minutes away, now that's wrong."
Richard Nixon
BUSING
The President has consistently taken a strong stand
against the busing of school children for the purpose of
achieving integration. A champion of neighborhood schools,
the President believes that the real task is to give the
local schools the necessary aid to provide the best possible
education for all children.
DEFENSE
President Nixon believes in a strong America. He believes
the best way to decrease the defense budget is through
mutual disarmament. Le has proved his point with the
Russian SALT agreements. Senator McGovern favors the deep
cuts that the President opposes, despite warnings from
military experts that the U.S. would thereby be weakened
around the world.
DRUGS
President Nixon has been both tough and flexible. He won
the agreement of Turkey to place a total ban on the growing
of opium POPPY made an agreement with France to assist
in halting the traffic of drugs and stepped up arrests of
pushers. Be is spending 600% more for education against
drug use. Together, these actions are finally turning the
tide against the drug scourge.
DEMOCRATS FOR XIXON
PERIPHERAL URBAN ETHNIC BROCHURE
- 2 -
WELFARE
President Nixon has introduced the concept of "workfare"
into his welfare program. This will not deny the truly
needy of benefits, but it will mandate that the able-
bedied work in some productive capacity. The President's
goal is to reduce the welfare rolls and reverse the trend
of thinking which maintains that those who are lazy have
a right to live off America's bard-working taxpayers.
TAXES
(TO BE UNDERLINED Under President Nixon, Americans are paying $22 billion
IN RED)
Less in Federal taxes and corporations are paving $10 billion
muse. To addition, the President's proposed revenue sharing
plan would return money to the states, enabling them to
lessen state taxes -- copecially the property tax. This
tax affects not only homeowners but, eventually, many
tenants too, through increased rents.
EMPLOYMENT
The number of employed Americans reached a record hight of
81.2 million in June of this year. President Mixon won
an agreement with Japan to restrict its textile exports,
thereby relteving pressure on American Industry. and
signed into law the Emergency Paployment Act providing
more than 250, Dew jobs. The unemployment rate is
declining, despite the return of 500,000 job-seeking men
from Wetnam, the result of the President's successful
withdrawal policy.
FOREIGN POLICY
President Nixon, In the name of peace, went to Moscow
where be negotinted agreements with the Seviet Union to
Timelt development of missiles. He visited Peking to
begin Deproving U.S./Chiva relations. no called a halt
to crisin diplowncy, weeking to reduce tensten in such
tronbled ACCBS as the Middle Dist.
DEMOCRATS FOR NIXON
PERIFIERAL DREAM ETAMIC BROCHURE
- 3 -
THE ECONOMY
Presidenz Nixon has taken strong action to halt inflation
and increase employment. Be initiated a 90-day wage-price
freeze, followed by more flexible controls, and Introduced
a package of tax cuts to silmulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime indicator, are up 42% over last year.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has beought home 500, 000 men
the
ground war is over for American forces
and cut spending
by two-thirds. Strong steps are continually being taken
to get the enemy to cease its aggression and make peace.
AMENSTY
The President refuses to even consider awnesty for draft-
dodgers until after the war in Vietnam is over and the
Communists have returned all our prisoners of war. Be
would then be selective by separating those who have
dodged the draft and stayed in America and those who
actually deserted America by relocating to a foreign
country.
(TUCKED PANEL)
PUE BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked in
the proverbial jaw with the tax load from EcCovern's ambitions
programs.
"
Senator Hubert H. Humphrey
"I am B little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a great
many questions about it. I don't know where we get that money that
we would have to make up 18 it is to be a balanced program. Even if
McGovern added $43 billion to his revenues through elimination of the
Social Security payments, there still would be a 'very sizable deficit' "
Representative Wilbur Mills
"Senator McGovern 15 proposing a 40 percent cut in our defense forces --
cutting the Navy in half, and the Air Force by more than half ---
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding Russian
Navy and Air Force
"
Senator Hubert H. Mumphrey
"McGovern has become the spokesman of some of the most dangerous and
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call Le the new extremism."
Senator Henry Jackson
"McGovern's positions on many of the issues are unacceptable to a large
portion of our people.
Senator Edmund Muskie
Why we Democrats
are not supporting
Senator McGovern.
Democrats for Nixon.
FINAL DEMOCRATS FOR NIXON
Approved By:
Bonorable John Connally
OLDER AMERICANS BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"The time has come for a new attitude toward old age
PANEL)
in America to stop regarding older Americans as
a burden and start regarding them as a resource
"
Richard Mxon
SOCIAL SECURITY
During President Nixon's term, social security benefits
have increased by 51%. The President's program also has
an inflation-proof feature that allows benefits to go up
whenever the cost of Living goes up. Regarding the income
situation for older Americans, the President has also asked
Congress for an expansion of the retirement earnings test,
and an increase in widows' benefits.
HEALTH CARE
President Mixon has enrmarked massive Amounts of money to find
a cure for cancer. Federal outlays for health care and
research in 1973 will reach $25.5 billion, and the President
has proposed a National Health Insurance Standards Act, a
Family Health Insurance Plan, and the National Health
Education Foundation, all siming AL better health care for
everyone. He has also requested the elimination of $5.80
monthly premium under Part B of Medicare.
STABILITY
In 1968, there WILL mass rioting in cities and on campuses
across America. Under President Nixon, riots have become
a fraction of what they were. The President has spoken
out strongly for the need to respect the law, has effectively
worked to solve many of the problems disturbing Americans.
DEMOCRATS FOR NIXON
OLDER AMERICANS BROCHURE
- 2 -
DEFENSE
President Mxon believes in a strong America. He believes
that the best way to decrease the defense budget is
through mutual disarmament. His recent SALT agreements
with Russia prove that point. Senator McCovern favors
deep cuts that the President opposes, despite warnings
from military experts that the U.S. would thereby be weakened
around the world.
NEW COVERNMENT RESPONSIVENESS
Presi: Mixon has embarked on a comprehensive program
within the government to Insure coordination between all
Federal and state agencies involved in the field of aging.
This has included the Formation of a fully staffed Cabinet
Committee on Aging and the appointment of Arthur Fleming
as a full-2hne consultant.
CRIME
The President's vigorous law-enforgement policies have cut
the increase in the nation's serious crime-rate Ecom 10% two
years ago to 1% in the first quarter of this year. Eighty
(over half) of our major cities have reported actual
decreases in crime, and Washington, D.C. has achieved a 30%
decrease over last year. Making all this possible has been
President Nixon's program of increased aid to states and
localities.
THE ECONOMY
President Nixon has Baken strong action to halt inflacion
and Increase employment, He initiated a 90-day wige-price
freeze, followed by more Flex Ible controls, and intenduced
a package of tax cuts to atimulate the economy. The
inflation rate has been cut in half, and the Gross Rational
Product has expanded at a yearly rate of over 72. Housing
starts, a prime economic indicator, are up 42% over last
year.
OLDER AMERICANS
3 -
FOREIGN POLICY
President Wixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union
to limit development of missiles. He visited Peking
to begin improving U.S./China relations. He called a
hale to crisis diplomacy, secking to reduce tensions in
such troubled areas as the Middle East.
TAXES
(TO BE UNDERLINED Under President Nixon, Americans are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10
billion more. In addition, the President's proposed
revenue sharing plan would return more money to the states,
enabling them to lessen state taxes - especially the
property tax. This affects not only homeowners but,
eventually, many tenants too, through increased rents.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500, 000 men ended
ground combat of American forces and cut spending by
two-thirds. Strong steps are continually being taken to
get the enemy to cease its aggression and make peace.
(TUCKED PANEL)
OLDER AMERICANS EROCHORE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked
in the proverbial jaw with the tax load from McGovern's
ambitions programs."
Senator Hubert H. Humphrey
"I am a little surprised that Senator McCovern has announced this
(welfare and tax reform) as his program. T Find mynolf with a
great many questions about it. I don't loow where we get that money
that we would have to make up if it LB to be a balanced program.
Even LE McCovern added $43 billion is his revenues through elimination
of the Social Security payments, there still would be a 'very sizable
deficit'.
"
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense
Forces - cutting the Navy in half, and the Air Force by note than half --
without any similar disarmation: agreement from the Sussimas. IC shocks
me, No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding Russian
Navy and Air Force
"
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call 12 the new extremism.
Senator Henry Jackson
Why we Democrats
are not supporting
Senator McCovern.
Democrats for Nixon.
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Peter Dailey Meeting
re Democrats for Nixon
Peter Dailey has the newspaper ads, TV spots, and
general campaign advertising materials for the
Democrats for Nixon. John Connally called and asked
Dailey to present these materials to him tomorrow,
September 6 at 3 p.m.
You mentioned after the first DFN newspaper ad in
August that you wanted to see the DFN materials
before Connally saw them.
Dailey could review the materials with you any time
tomorrow. The review would take 45 minutes according
to Dailey. The President has nothing scheduled tomorrow
beside Dr. Riland at 6 p.m.
Recommendation
Haldeman to see Dailey
11 a.m.
if wecan
12 noon
1 p.m.
No need for Haldeman to see Dailey
Other
ADMINISTRATIVELY CONFIDENTIAL
September 6, 1972
MEMORANDUM FOR:
II. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Democrats for Nixon
Advertisements
Peter Dailey and Phil Joanou are available to show you
the final DFN advertisements before they meet with
Connally at 3 p.m. All the materials (TV spots,
newspaper boards, etc.) are in my office. You have
seen most of the materials in "rough", non-DFN attri-
buted form.
The DFW strategy memorandum prepared by Dailey and
delivered to me this morning is attached.
Also available in my office are the re-done DFN
mailings and brochures that Peter Dailey and Bob
Marik prepared for Connally.
GS/jb
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
September 4, 1972
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
I. Advertising Objectives
The advertising objective is to persuade traditional
Democrats to vote for Richard Nixon in November.
Care should be taken that this objective is not
diluted by other, less vital, goals, specifically:
No attempt will be made to gain converts
to the Republican Party -- this is too
big a jump to ask most people to take
and it would take years to accomplish.
No attempt will be made to persuade
Democrats to vote the Republican line.
It's too tough a sale.
No attempt will be made to broaden the
appeal of Democrats for Nixon to include
traditional ticket splitters and/or
independents. The Committee to Re-elect
will be concentrating most of its energies
on this group. The Democrats for Nixon
should concentrate on Democrats.
II. Creative Strategy
The basic thrust of the advertising message should
be:
Senator McGovern does not reflect the philosophy
of most Democrats, and surely not of most Ameri-
cans. He is leading the party in the wrong
direction and would the country as well.
This year, it is necessary that you (the Demo-
crat) put country ahead of party.
Richard Nixon more adequately represents the
philosophy of the American people. He has
been a good President and deserves support.
Advertising copy must be restrained both in
condemnation of McGovern and praise of the
President. There is no need to resort to
excess emotionalism, distortion, or innuendo
-2-
to point out the dangers of a McGovern
administration.
His positions on defense, welfare, taxes,
isolation, and peace terms are in conflict
with the thinking of most Democrats and
should be the major issues.
III. Media Strategy
At this point in the campaign, advertising should be
concentrated in those states where current polling
data shows the President either close to or behind
McGovern. As we get further into the campaign,
consideration will be given to scheduling some
commercials nationally if we find the margin of
difference eroding in more states.
Initially, though, it is proposed that local tele-
vision (prime and fringe evening time) and full page
newspaper ads can be scheduled in states as summarized
in Section IV.
Prime & Fringe Evening Local Time
Use of television will enable us to quickly
generate awareness to the broadest crossection
of the population with the greatest possible
impact in order to expose the weakness of
McGovern's policies.
Full Page B/W Newspaper Ads
The addition of newspapers will extend the reach
and frequency of the television effort through
the use of a secondary supplemental medium and
will provide us with the opportunity
To more fully develop distinctions between
McGovern and the President.
To feature names of prominent (local if
possible) Democrats for Nixon to help
generate bandwagon support.
To provide response coupons to help generate
volunteers and contributions.
-3-
IV.
Media Plan
It is recommended that local spot television start Sept. 18
in the following states and markets, at 12 to 15 spots per
week (150 GRP's), plus a full page B&W newspaper ad.
State
Market
TV
TV Cost
Newspapers
Newspaper cost
Calif.
San Francisco
lwk.
$16.7
full page
10.5
N.Y.
N.Y.C.
"
32.8
"
=
29.3
N.J.
all
"
*
11
11
:
12.0
Pa.
"
12.6
"
=
Philadelphia
13.9
Ohio
"
"
Cleveland
6.6
11
10.0
Ill.
"
16.2
"
"
Chicago
9.7
Mich.
=
Detroit
7.5
"
"
9.9
Wisc.
If
3.5
"
"
Milwaukee
4.4
If
.9
"
"
Madison
1.0
Mo.
If
all
10.6
"
"
12.5
Texas
"
4.8
"
"
Houston
5.0
"
"
"
Corpus Cristi
.6
1.0
sub total:
112.8
119.2
Oregon
Portland
"
3.4
"
"
3.8
"
1.2
"
"
Eugene
1.1
Wash.
"
8.0
"
"
all
10.4
W.Va.
"
all
3.9
"
"
5.8
Minn.
"
5.7
"
"
Minneapolis
6.9
sub total:
22.2
28.0
Grand total:
135.0
147.2
*
Covered by New York City and Philadelphia
Extending this plan on an alternate week basis would result in
the following budget:
TV
N.P.
Total
Week of Sept 18
$135.0
$147.2
$282.2
11
11
Oct 2
135.0
147.2
282.2
"
11
Oct 16
135.0
147.2
282.2
"
"
Oct 30
135.0
147.2
282.2
$540.0
$588.8
$1128.8
-4-
V.
Scheduling
It is recommended that the following ads and commer-
cials be scheduled:
TV
N.P.
Week of Sept. 18
Credibility
Credibility
"
11
Oct. 2
Welfare
Welfare
"
"
Oct. 16
Defense
Defense
11
"
Oct. 30
To come
To come
VI.
Future Plans
This is to be considered an "initial" schedule, to be
reviewed on a weekly basis. Additional states and
markets can be added as funds permit, and polling
indicates the need.
VII. Network Opportunity
Two five minute telecasts are available on 9/19
(Marcus Welby) and 9/21 (Owen Marshall) at $10,000
each. It is recommended that these be used to initiate
a prime-time national appeal by John Connally to esta-
blish 1) why Democrats for Nixon; 2) why Mr. Connally is
opposed to McGovern; 3) why he is for the President.
The telecast would close with an appeal for contribu-
tions and volunteers. (While this is not the major
purpose of the telecast, it will help broaden partici-
pation in Democrats for Nixon).
NEWSPAPER LIST
CALIFORNIA
$10,500
San Francisco Chronicle/Examiner
Oakland Tribune
Napa Register
Santa Rosa Press Democrat
San Jose Mercury News
NEW YORK
$29,300
New York Times
New York Post
New York News
Long Island Press
Long Island Newsday
Westchester Rockland Group
Poughkeepsie Journal
Middletown Tribune-Herald
Kingston Freeman
NEW JERSEY
$12,000
Atlantic City Press
Camden Courier - Post
Trenton Times/Times Advertiser
Woodbury Times
Trenton Trentonian
Vineland Times - Journal
Huckensack Record
Jersey City Jersey Journal
Newark Star Ledger
Morristown/Parrippany Record
Asbury Park Press
New Brunswick Home News
Paterson Clifton Passaic Group
Dover Advance
Passaic Clifton Herald News
PENNSYLVANIA
$13,900
Philadelphia Bulletin
Philadelphia Enquirer
Boston-Wilson Express
Reading Eagle-Times
Levittown-Briston Courier Times
West Chester Local News
Strouds East Pocono Record
Hazleton Standard-Speaker
Allentown Call-Crhonicle
- 2 -
OHIO
$10,000
Cleveland Press
Cleveland Plain Dealer
Ashtabula Star-Beacon
Lorain-Journal
Akron Beacon-Journal
Dover New Philadelphia Times-Reporter
Wooster Record
Canton Deposit
Mansfield News Journal
ILLINOIS
$9,700
Chicago Tribune
Chicago Sun-Times
Chicago Today
Chicago News
MICHIGAN
$9,900
Detroit News
Detroit Free Press
Pontiac Oakland Press
Royal Oak Tribune
WISCONSIN
$5,400
Milwaukee Journal Sentinel
Racine Journal-Times Bulleitn
Sheboygan Press
Madison Capital Times Wisconsin State Journal
MISSOURI
$12,500
St. Louis Post Dispatch
St. Louis Globe Democrat
Kansas City Star Times
Columbia Tribune
Jeff. City Capital News/Post Tribune
Sedalia Capital Democrat
Joplin Globe
Kirksville Express and News
St. Joseph News - Press Gazette
Springfield News Leader and Press
TEXAS
$6,000
Houston Chronicle
Houston Post
Galveston News
Corpus Christi Times Caller
- 3 -
OREGON
$4,900
Portland Journal of Commerce
Salem Oregon Statesman/Cap. Journal
Albany Democrat Herald
Eugene Register-Guard
Rosenburg News Review
WASHINGTON
$10,400
Seattle Times
Seattle Post-Intelligencer
TAcoma News Tribune
Everett Herald
Olympia Olympian
Bremerton Sun
Spokane Chronicle/Review
Wenatchee World
Bellingham Herald
Yakima Herald-REpublic
Walla Walla Union-Bulletin
WEST VIRGINIA
$5,800
Charleston Gazette Mail
Huntington Herald Dispatch
Parkersburg News Sentinel
Logan Banner
Beckley Post Herald RAleigh Reg.
Bluefield Telegraph Sunset News-Observer
Clarksburg Exponent Telegram
Elkins Inter-Mountain
Grafton Sentinel
Wheeling Intelligencer News-Register
MINNESOTA
$6,900
Minneapolis Star Times
St. Paul Dispatch
St. Cloud Newspaper
Redwing Eagle
Fairbault News
New Alma Journal
Willmar Tribune
Waseca Journal
Ga Magraday
AMNESTY
The President refuses to even consider amnesty for draft-dodgers
until the war in Vietnam is over, our prisoners are returned and
our missing-in-action are accounted for. At that point he would
consider
grant
amnesty only on the condition that those Americans who
dodged the draft or ran away to Canada or Sweden be required to
pay a suitable penalty for having deserted the United States in a
time of need.
THE WHITE HOUSE
WASHINGTON
HIGH PRIORITY
September 1, 1972
MEMORANDUM FOR:
PATRICK BUCHANAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Amnesty Paragraph of
DFN Brochure
Bob asked that you review and redraft the paragraph on
amnesty that is marked. The revised texts of other
parts of the brochure will be sent out to California
on the courier tonight so if you could let us have your
draft this afternoon it would be appreciated.
Thank you.
CRATS FOR NIXON
ERIPHERAL URBAN ETHNIC BROCHURE
- 3 -
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime indicator, are up 42% over last year.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500, 000 men
the
ground war is over for American forces and cut spending
by two-thirds. Strong steps are continually being taken
to get the enemy to cease its aggression and make peace.
AMNESTY
The President refuses to even consider amnesty for draft-
dodgers until after the war in Vietnam is over and the
Communists have returned all our prisoners of war. He
would then because by separating those who have
dodged the draft and stayed in America. and those who
actually deserted America by relocating to a foreign
country.
require scitable penalties for
check Buchanen on this wording.
The present 4 is pitally wrong.
THE WHITE HOUSE
WASHINGTON
Date: August 29, 1972
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Attached
You have the brochures that the
Democrats for Nixon will send with
these letters in September.
MacGregor specifically asked that
you check the amnesty language.
The addressees of the various
letters are indicated in the upper
left hand corner.
Most letters will be signed by John
Connally, but he has not made a
final decision of which yet.
The mailings are scheduled for mid-
September but the substantial lead
time requires your comments at
your earliest convenience.
Committee for the Re-election of the President
MEMORANDUM
August 23, 1972
CONFIDENTIAL
MEMORANDUM FOR:
MR. CLARK MAC GREGOR
THROUGH:
MR. JEB S. MAGRUDER
FROM:
L. ROBERT MORGAN
SUBJECT:
"Democrats For Nixon" Letters
The attached six (6) "Democrats For Nixon" letters have been
approved by the Honorable John B. Connally. TABS A and B
are the High Income and Middle Income letters, respectively,
which will accompany the General Democrat brochure. TABS C,
D and E are the Peripheral Urban Ethnic, Irish/Italian/Polish
Ethnic, and Veterans letters, respectively, which will accompany
the Peripheral Urban Ethnic brochure. TAB F is the Older
Americans letter which will accompany the Older Americans
brochure.
All of the attached are copy for the September Mailing for
Cook County, Illinois, California, Pennsylvania and New Jersey.
The full Senator McGovern quotes are also attached so you can
see they are not taken out of context.
RECOMMENDATION:
That you approve the attached "Democrats For Nixon" letters.
APPROVE
DISAPPROVE
COMMENTS
Also attached are xerox copies of the art work for the "Democrats
For Nixon" letterhead (TAB G); return envelope (TAB H); mailing
envelope (TAB I); and the personalized Volunteer/Contributor
Card (TAB J).
- 2 -
RECOMMENDATION:
That you approve the xerox copies of the "Democrats For Nixon"
art work.
APPROVE
DISAPPROVE
COMMENTS
Attachments:
TAB A
TAB B
TAB C
TAB D
TAB E
TAB F
TAB G
TAB H
TAB I
TAB J
cc: Dr. Robert H. Marik
A
DEMOCRATS FOR NIXON
Approve
HIGH INCOME LETTER
Approve With
Changes
Dear Fellow Democrat:
Senator McGovern's extreme views have forced us to make a hird
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President wants welfare structured so there's an incentive to
work. Senator McGovern wants to give everyone $1 000, whether or
not he works, whether or not he needs it, and whether or not the
rest of us can afford it.
The President wants to trim only the fat from our military budget.
Senator McGovern would slash our defense to ribbons. The President
says our prisoners of war must be freed before we leave Vietnam.
Senator McGovern would risk abandoning them.
Because of President Nixon's strong action and decisive leadership
we urge you to help.
We need your vote. We need you as a volunteer. We need your
contribution.
A further reason why we support President Nixon:
According to July 22nd's New York Times, the second quarter of 1972
showed the fastest gain in the economy since 1965.
He has income taxes. And proposed Federal
revenue sharing that would ease the pressure of your property tax.
The President's leadership has been effective in the field of law
enforcement. He has taken a hard line against criminals. Under
the President, the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
His great goal is a generation of peace. He has gone to China and
Russia and eased tensions in the Middle East.
DEMOCRATS FOR NIXON
HIGH INCOME LETTER
- 2 -
We need President Nixon now more than ever. Vote for him on
November 7th. And use the card enclosed for contributions of
time and money.
Sincerely,
P.S. Democrats for Nixon in (name of state) have just begun raising
money. Give generously. And please do it now; it's needed
now.
PRINTED ON 100% RECYCLED PAPER
DEMOCRATS FOR NIKON
Approve
MIDDLE INCOME LETTER (REVISED)
Approve With
Changes
B
SIGNATURE
Dear Fellow Democrat:
Senator McGovern's entreme views have forced US to make a hard
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President wants work incentives for those on velfare. Senator
McGovern just wants to give everyone $1,000, whether or not he
needs it and regardless of what it costs.
The President is against busing. Senator McGovern has stated,
"I think it (busing for integration) is essential. "
The President wants to trim only the fat from our military
budget. Senator McGovern's proposed $3 billion slash would,
according to his fellow Democrat, Senator Humphrey, "cut into the
very security of this country".
The President has agreements with 20 countries to help stop drug
traffic and has cracked down on pushers.
Because of his strong action and decisive leadership we urge you
to join us in helping re-elect President Nixon. We need your vote.
We need you as a volunteer. We need money.
A few more reasons we strongly support President Nixon:
President Nixon says our prisoners of war must be released before
we leave Vietnam. Senator McGovern, when asked, "(Do) You want us
to do all they demand and then beg them to give back our boys?" said,
"Begging is better than bombing.
The President's leadership has been effective in the field of law
enforcement. He has taken a hard line against criminals. Under
the President, the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
He has decreased personal income taxes and has proposed Federal
revenue sharing to ease the burden of your property tax.
DEMOCRATS FOR NUMBER
MIDDLE INCOME LETTER
- 2 -
President Nixon. We need him now more than ever. Vote for him
on November 7th. And use the card enclosed for contributions of
time and money. It could prove as important as your ballot.
Sincerely,
P.S. Democrats for Nixon in (name of state) have just begun
raising money, so large gifts are needed. Give whatever
you can. But give something. And please do it now; it's
needed now.
PRINTED ON 100% RECYCLED PAPER
"Q: You support busing for integration, per se?"
"A: Yes, I do. I think it's essential."
Interview
Washington Post
January 9, 1972
"You want us to do all they demand and then beg them to give back
our boys?" McGovern answered: "I'll accept that. Begging is
better than bombing."
Washington Post
June 30, 1972
DIEMOSRATS FOR MINON
Approve
PERIPHERAL URDAN ETHNIC LETTER
Approve With
Changes
SIGNATURE
Dear Fellow Democrat:
Senator McGovern's extreme views have forced us to make a hard
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President is against busing. Senator McGovern has stated,
"I think it (busing for integration) is essential. "
The President says our prisoners of war must be freed before we
leave Vietnam. Senator McGovern, when asked, " (Do) You want us to do
all they demand and then beg them to give back our boys?" said,
"Begging is better than bombing. "
The President wants work incentives for those on welfare instead
of Senator McGovern's $1,000 giveaway to non-workers, needy or not,
which we would have to pay for.
The President's leadership has been effective in the field of law
enforcement. He has taken a hard line against criminals. Under
the President, the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
To stop drug traffic, the President has signed agreements with 20
countries, and cracked down hard on the neighborhood pushers.
His wage-price freeze made the rate of inflation dip over 50% in
the last four months of 1971.
He has reduced personal income taxes. And proposed Federal revenue
sharing that would ease the pressure of your property tax.
Because of the strong action and decisive leadership President Nixon
has shown, we urge you to join us. We need your vote. We need
you as a volunteer. We need your contribution.
DIMOCRATS FOR MIXON
PERIPHERAL URBAN ETHNIC LETTER
- 2 -
Please use the Volunteer Card enclosed for contributions of time
and money. Vote for President Nixon on November 7th.
Sincerely,
P.S. Democrats for Nixon in (name of state) have just begun
raising money. Be generous. Give whatever you can. But
give something.
PRINTED ON 100% RECYCLED PAPER
DEMOCRATS FOR NIXON
CALIFORNIA PERIPHERAL URBAN ETHNIC LETTER
REPLACE WELFARE PARAGRAPII:
President Nixon strongly supports the space shuttle program which
has such great scientific potential and should create 160,000
new jobs (50,000 here in California). Senator McGovern said,
"I wouldn't manufacture foolish projects like the shuttle."
DEMOCRATS FOR NIXON
OLDER PERIPHERAL URBAN ETHNIC LETTER
REPLACE WELFARE PARAGRAPH:
He has proposed a National Health Insurance Plan and the liberalization
of the Retirement Earnings Test. He has also signed into law Social
Security increases in excess of 51%.
"Q: You support busing for integration, per se? "
"A: Yes, I do. I think it's essential. "
Interview
Washington Post
January 9, 1972
"You want us to do all they demand and then beg them to give back
our boys?" McGovern answered: "I'll accept that. Begging is
better than bombing. "
Washington Post
June 30, 1972
"I wouldn't manufacture foolish projects like the shuttle."
Orlando Sentinel
January 21, 1972
DEMOCRATS FOR NIXON
Approve
IRISH/ITALIAN/POLISH ETHNIC LETTER
Approve With
(REVISED)
Changes
SIGNATURE
Dear Fellow Democrat:
Sevetor McGovern's extreme views have forced us to make a hard
D
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President wants work incentives for those on welfare instead of
Senator McGovern' $1,000 giveaway to everyone.
The President is for finding a way to aid parochial and private
schools. Senator McGovern said, "...I do not believe in direct aid
to parochial schools. I think it's unconstitutional.
The President wants to trim only the fat from our military budget.
Senator McGovern would slash our defense to ribbons.
President Nixon says our prisoners of war must be released before
we leave Vietnam. Senator McGovern, when asked, "(Do) You want us
to do all they demand and then beg them to give back our boys?" said,
"Begging is better than bombing.
The President would
be
generous,
but
side with the law on
penalties
for draft-dodgers. Senator McGovern would let them all go scot-free.
Senator McGovern said, "It may well be that statements of this kind
(Senator McGovern's declaration that amnesty is the best policy)
will lead some people to hold out against the draft."
Because of his strong action and decisive leadership we urge you
to join US. We need your vote. We need you as a volunteer.
We need money.
NOAIN a0d
IRISH/ITALIAN/POLISH ETHNIC LETTER
- 2 -
More reasons why we support President Nixon:
The President's leadership has been effective in the field of law
enforcement. llc has bowen a hard line against criminals. Under
the President, the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
To stop drug traffic, the President has signed agreements with
20 countries, and cracked down hard on neighborhood pushers.
Under the President, the wage-price freeze made the rate of
inflation dip over 50% in the last four months of 1971.
We need President Nixon -- now more than ever.
Vote for him on November 7th. Volunteer if you possibly can. And
send any money you can spare. Use the card enclosed. It could
be as important as your ballot.
Sincerely,
P.S. Democrats for Nixon in (name of state) have just begun
raising money. Give whatever you can. But give something.
PRINTED ON 100% RECYCLED PAPER
Q: You support busing for integration, per se? "
A: "Yes, I do. I think it's essential. "
Interview
Washington Post
January 9, 1972
"...I do not believe in direct aid to parochial schools. I think
it's unconstitutional."
Akron-Beacon Journal
April 29, 1972
"You want us to do all they demand and then beg them to give back
our boys?" McGovern answered: "I'll accept that. Begging is
better than bombing."
Washington Post
June 30, 1972
"It may well be that statements of this kind (his declaration that
amnesty is the best policy) will lead some people to hold out
against the draft."
McGovern Press Release
September 23, 1971
DEMOCRATS FOR NIXON
Approve
VETERANS LETTER (REVISED)
Approve With
Changes
SIGNATURE
Dear Fellow Democrat:
Senator McGovern's extreme views have forced us to make a hard
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President wants to trim only the fat from our military budget.
E
Senator McGovern's proposed $32 billion slash would, according to
his fellow Democrat, Senator Humphrey, "cut into the very security
of this country".
On the question of a blanket amnesty for draft-dodgers, the President
would
but on the side of the law. Senator McGovern
said, "It may well be that statements of this kind (Senator McGovern's
declaration that amnesty is the best policy) will lead some people to
hold out against the draft."
President Nixon says our prisoners of war must be released before
we leave Vietnam. Senator McGovern, when asked, "(Do) You want us
to do all they demand and then beg them to give back our boys?" said,
"Begging is better than bombing.
Because of the President's strong action and decisive leadership
we urge you to join US. We need your vote. We need you as a
volunteer. We need money.
A few more facts you should consider:
The President's leadership has been effective in the field of law
enforcement. He has taken a hard line against criminals. Under
the President, the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
DEMOCRATS FOR NIXON
VETERANS LETTER
- 2 -
President Nixon has agreements with 20 countries to help stop drug
traffic and has cracked down hard on neighborhood pushers.
And he is firmly committed to fulfilling America's health care
obligations to its veterans instead of dumping them into the
National Health Care Program, as Senator McGovern would.
We need President Nixon now more than ever. Vote for him on
November 7th. And use the card enclosed for contributions of time
and money.
Sincerely,
P.S. Democrats for Nixon in (name of state) have just begun
raising money. Give whatever you can. But give something.
And please do it now.
PRINTED ON 100% RECYCLED PAPER
"It may well be that statements of this kind (his declaration that
annesty is the best policy) will lead some people to hold out
against the draft."
McGovern Press Release
September 23, 1971
"You want us to do all they demand and then beg them to give back
our boys?" McGovern answered: "I'll accept that. Begging is
better than bombing. 11
Washington Post
June 30, 1972
DEMOCRATS FOR NIXON
Approve
OLDER AMERICANS LETTER
Approve With
Changes
SIGNATURE
Dear Fellow Democrat:
Senator McGovern's extreme views have forced us to make a hard
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President believes in the basic values and traditions that
made America great. Senator McGovern seems to have forgotten them.
The President wants work incentives for those on welfare. Senator
McGovern just wants to give everyone $1,000, whether or not he
needs it and regardless of what it costs.
The President wants to trim only the fat from our military budget.
Senator McGovern's proposed $32 billion slash would, according to
Senator Humphrey, "cut into the very security of this country".
Because of President Nixon's strong action and decisive leadership
we urge you to help.
We need your vote. We need you as a volunteer. We need your
contribution.
Further reasons why we strongly support President Nixon:
He has proposed a National Health Insurance Plan and the expansion
of the Retirement Earnings Test. He has signed into law Social
Security increases in excess of 51%.
The President's leadership has been effective in the field of law
enforcement. He has taken a hard line against criminals. Under
the President the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
His wage-price freeze made the rate of inflation dip over 50% in
the last four months of 1971.
DEMOCRATS FOR NIXON
OLDER AMERICANS LETTER
- 2 -
The President says our prisoners of war must be freed before we
leave Vietnam. Senator McGovern, when asked, "(Do) You want
us to do all they demand and then beg them to give back our boys?"
said, "Begging is better than bombing."
We need President Nixon now more than ever. Vote for him on
November 7th. And use the card enclosed for contributions of time
and money.
Sincerely,
P.S. Give whatever you can. But give something. And please
do it now.
PRINTED ON 100% RECYCLED PAPER
"You want us to do all they demand and then beg them to give back
our boys?" McGovern answered: "I'll accept that. Begging is
better than bombing."
Washington Post
June 30, 1972
MM U
P.O. BOX 437 WASHINGTON D.C. 20044
PAYE COMMALLY
DOCHS for Nixon
CO
1.0 Chairman, Independents for Nixon
H MARKS
PAYS) BRADSHAW
Crimin of
Y. Democrats of
City County, Illinois
and Former
Committeeman of
Your) Democrats of Illinois
Chicago, linnois
MAYOR BEVERLY BRILEY
Nativole. Tennessee
FARRIS BRYANT
Former Governor of Florida
Jacksonville, Florida
J.M. CALHOON
Fro: dent
National Marine Engineers'
Beneficial Association-
AFI-CIO
New York. New York
GOODWIN CHASE
Washington State
Director of Finance
Harry S Truman
Presidential Campaign 1948
Chairman, washington
State Committee
Stevenson for President
Tacoma, Washington
G
LEO CHERNE
Executive Director
The Research Institute
of America
New York, New York
JOHN F. COLL INS
Former Mayor, Boston,
Massachusetts
President. Greater
Boston Chamber
of Commerce
Consulting Professor of
Urban Affairs. MIT
Boston, Massachusetts
JOHN T. CONNOR
Chairman of the Board
Allied Chamical Corporation
Former Secretary of Commerce
Morris Township, New Jersey
SAMMY DAVIS, JR.
Actor, Entertainer
Hollywood. California
THOMAS G. DUNN
Mayor
Elizabeth, New Jersey
FRANK E FITZSIMMONS
General President
International Brotherhood
of Teamsters
Washington, D.C.
WILLIAM H G FRANCE
1972 Chairman,
Florida State Democratic
Delegation President,
International
Speedway Corporation
Daytona Beach, Florida
RAYMOND GALLAGHER
Past National Commander
of Veterans of
Foreign Wars
Redheld, South Dakota
CHARLTON HESTON
Hollywood, California
SAM HUFF
Washington, D.C.
Rock Lake, West Virginia
ELDON JAMES
Past National Commander of the
American Legion
1968 National Chairman of
Veterans for
Humphrey -Muskie
Hampton, Virginia
PRINTED ON 100% RECYCLED PAPER
1.0
-
5. Verma
MAY CA. D KENNEDY
V. '34
Y, MINNEY
F - C+
1: Central
time of the
Columbia
bington, DC.
*LEIN
Chierman of the Board
and Carl Executive
of National
... K..
14 California
RADBI HI ROCHEL SCHACTER
Former Chairman
Conterence of Presidents
of Maior American
Jowish Organizations
New York City, New York
DAVID LUCHINS
1972 Chairman, Jowish
Youth for Humphrey
New York, New York
KENNETH T LYONS
National President
National Association of
Government Employees
Boston, Massachusetts
MARY ANN MAIER
(Mrs. Henry W. Maler)
Milwaukee, Wisconsin
MAYOR JACK D. MALTESTER
Past President U.S.
Conference of Mayors
San Leandro, California
LEONARD H MARKS
Former Director, USIA
Washington, D.C.
JOHN M. McCARRELL
President, Local 544, UAW
Dravosburg, Pennsylvania
JOHN E. NEILL
Executive Director
Concerned Vietnam
Veterans for Nixon
Washington, D.C.
ORVILLE E PITTS
Democratic Alderman
First Ward
Milwaukee, Wisconsin
JUDGE MARIO PROCACCINO
New York, New York
DEL W. RENTZEL
Washington, D.C.
JAMES ROOSEVELT
Beverly Hills, California
ROBERT F. SIX
President
Continental Airlines
Los Angeles, California
MRS. JOUETT SHOUSE
1916 F Street, N.W.
Washington, D.C.
Plantation House
Trap Road
Vienna, Virginia
THOMAS J. WATSON, JR.
Chairman of the
Executive Committee
IBM Corporation
Armonk, New York
MAYOR LOUIE WELCH
Houston, Texas
DR. WILLIAM WEXLER
Chairman World Conference of
Jewish Organizations
Former President of B'nai Brith
Savannah, Georgia
MICKEY C. MANTLE
Dallas, Texas
FRANK SINATRA
Palm Springs, California
C. A SMITH
Former Secretary of Commerce
Washington, D.C.
AL ORTEGA
Commissioner and Vice President,
Board of Public Works,
City of Los Angeles
Los Angeles, California
H
Please
Place
Stamp
Here
Democrats for Nixon
P.O. BOX 437
WASHINGTON, D.C. 20044
I
Democrats for Nixon
P.O. BOX 437 WASHINGTON, D.C. 20044
ARBIER TOTAL 1.
RED:Pi
PI
100.
Multiply your voting power
with this
VOLUNTEER CARD
I agree the President deserves support. Contact
me, I'll be a campaign volunteer.
Enclosed is my check for $
made out to Democrats for Nixon.
Re-election of the President.
Signature
Telephone
INSTRUCTIONS: Please fill out this volunteer card. insert it in the reply envelope and mail today.
-
Giving costs you less this year! See tax note on other side.
IMPORTANT TAX MESSAGE
Political contributions are now tax deductible in two ways
(which ever gives you the most benefit:)
1. A $12.50 tax credit ($25.00 for a married couple filing a joint return)
can be subtracted from your total tax bill, or
2. A $50.00 deduction can be taken from your taxable income
($100.00 for a married couple filing a joint return).
House
you ertz fregor that you specifically cifically
poper clipped
review
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These we very
badly coritten
Committee for the Re-election of the President
MEMORANDUM
August 18, 1972
CONFIDENTIAL
MEMORANDUM FOR:
MR. CLARK MAC GREGOR
THROUGH:
MR. JEB S. MAGRUDER
FROM:
L. ROBERT MORGAN
SUBJECT:
"Democrats For Nixon" Brochures
The three (3) "Democrats For Nixon" brochures that have been
approved by the Honorable John Connally are attached. TAB A
is the General Democrat brochure that would be accompanied
with a letter to High Income and Middle Income Democrats.
TAB B is a xerox copy of the stat for this brochure. TAB C
is a Peripheral Urban Ethnic brochure that would be accompanied
by either an Irish/Italian/Polish/Veteran or Peripheral Urban
Ethnic letter to Democrats. TAB D is a xerox copy of the stat
for this brochure. TAB E shows the Older American brochure
that would be accompanied with an Older American Peripheral
Urban Ethnic letter or straight Older American letter. TAB F
is a xerox copy of the stat for this brochure.
These mailings are scheduled to go to reachable Democrats in
California, Cook County, Illinois, New Jersey and Pennsylvania.
The total ensemble is a letter geared to the voter segment,
personalized Volunteer/Contributor Card, a return envelope
and a mailing envelope.
The "Democrats For Nixon" letters that will accompany these
brochures will be submitted to you as soon as they are
indorsed by the Honorable John Connally. We are requesting
approval for the brochures separately so that we can start
printing in order to have stock and meet our planned dates.
- 2 -
RECOMMENDATION:
That you approve copy and the rough stat for the three (3)
brochures.
APPROVE
DISAPPROVE
COMMENTS
Attachments:
TAB A
TAB B
TAB C
TAB D
TAB E
TAB F
cc: Dr. Robert H. Marik
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
GENERAL BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"Let us reject the narrow visions of those who
PANEL)
would tell us that we are evil because we are not
yet perfect, that we are corrupt because we are
not yet pure, that all the sweat and toil and
sacrifice that have gone into the building of
America were for naught because that building is
not yet done."
Richard Nixon
DEFENSE
President Nixon believes in a strong America. He
believes the best way to decrease the defense budget
is through mutual disarmament. He has proved his
point with the Russian SALT agreements. Senator
McGovern favors the deep cuts that the President
opposes, despite warnings from military experts that
the U.S. would thereby be weakened around the world.
DRUGS
President Nixon has been both tough and flexible. He
won the agreement of Turkey to place a total ban on
the growing of opium poppy made an agreement with
France to assist in halting the traffic of drugs and
stepped up arrests of pushers. He is spending 600%
more for drug education than ever before. Together,
these actions are finally turning the tide against the
drug scourge.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500, men ended
ground combat for American forces and cut spending by
two-thirds. Strong steps are continually being taken
to get the enemy to cease its aggression and make peace.
DEMOCRATS FOR NIXON
GENERAL BROCHURE
- 2 -
STABILITY
In 1968, there was mass rioting in cities and on
campuses across America. Under President Nixon,
riots have become a fraction of what they were.
The President has spoken out strongly for the need
to respect the law and has effectively worked to
solve many of the problems disturbing America.
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union
to limit development of missiles. He visited Peking
to begin improving U.S./China relations. He called
a halt to crisis diplomacy, seeking to reduce tension
in such troubled areas as the Middle East.
ENVIRONMENT
President Nixon established the Environmental Protection
Agency, the first Federal unit ever set up to protect
our quality of life. He has increased funding for
environmental improvement by over 500%, and initiated
a Legacy of Parks Program to bring increased
recreational opportunities to cities. No less than
25 separate environment bills have been proposed by him.
HEALTH CARE
President Nixon has earmarked massive amounts of money
to find a cure for cancer and sickle cell anemia.
Federal outlays for health care and research in 1973
will reach $25.5 billion, and the President has proposed
a National Health Insurance Standards Act, a Family Health
Insurance Plan and the National Health Education
Foundation, all aiming at better health care for everyone.
DEMOCRATS FOR NIXON
GENERAL BROCHURE
- 3 -
TAXES
(TO BE UNDERLINED
Under President Nixon, individuals are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10
billion more. In addition, the President's proposed
revenue sharing plan would return more money to the states,
enabling them to lessen state taxes -- especially the
property tax. This tax affects not only homeowners but,
eventually, many tenants too, through increased rents.
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime economic indicator, are up 42% over last
year.
CRIME
The President's vigorous law-enforcement policies have cut
the increase in the nation's serious crime rate from 10%
two years ago to 1% in the first quarter of this year.
Eighty (over half) of our major cities have reported actual
decreases in crime, and Washington, D.C. has achieved a
30% decrease over last year. Making all this possible has
been President Nixon's program of increased aid to states
and localities.
(TUCKED PANEL)
GENERAL BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked in the
proverbial jaw with the tax load from McGovern's ambitious programs."
Senator Hubert H. Humphrey
"I am a little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a great
many questions about it. I don't know where we get that money that
we would have to make up if it is to be a balanced program. Even if
McGovern added $43 billion to his revenues through elimination of the
Social Security payments, there still would be a 'very sizable deficit'. "
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense forces --
cutting the Navy in half, and the Air Force by more than half ---
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of 2 second class power in the face of the expanding
Russian Navy and Air Force
"
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous and
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call it the new extremism. "
Senator Henry Jackson
"McGovern's positions on many of the issues are unacceptable to a
large portion of our people.'
Senator Edmund Muskie
"
"
SCN. HUBERT HUMPHREY
SEN. HUBERT HUMPHREY
"
REP. WILBER MILLS
"
"
SEN a HENRY JACKSON
"
BEN. EOMUNO MUSKIE
"The time has come for a new attitude
toward old age in America to stop
regarding older Americans as a burden
and start regarding them as a resource "
Richael Nixon
Why we Democrats
are not supporting
Senator McGovern.
Democrats for Nixon.
The Record
Economy
Social Security
Foreign Policy
Taxes
Defense
Crime
Stability
U.S. TROOPS IN VIETNAM
Visinam
1000
600
MixonRake
548,400
office
500
Drugs
400
Health Care
300
200
100
49.000
0
65 66 67 68 69 70 71 72
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
PERIPHERAL URBAN ETHNIC BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"Massive busing produces inferior education and
PANEL)
education's the name of the game. When you take
kindergarten kids and put them on a bus for an hour
and a half, when they've got a school they could
walk to five minutes away, now that's wrong."
Richard Nixon
BUSING
The President has consistently taken a strong stand
against the busing of school children for the purpose of
achieving integration. A champion of neighborhood schools,
the President believes that the real task is to give the
local schools the necessary aid to provide the best possible
education for all children.
DEFENSE
President Nixon believes in a strong America. He believes
the best way to decrease the defense budget is through
mutual disarmament. He has proved his point with the
Russian SALT agreements. Senator McGovern favors the deep
cuts that the President opposes, despite warnings from
military experts that the U.S. would thereby be weakened
around the world.
DRUGS
President Nixon has been both tough and flexible. He won
the agreement of Turkey to place a total ban on the growing
of opium poppy made an agreement with France to assist
in halting the traffic of drugs and stepped up arrests of
pushers. He is spending 600% more for education against
drug use. Together, these actions are finally turning the
tide against the drug scourge.
DEMOCRATS FOR NIXON
PERIPHERAL URBAN ETHNIC BROCHURE
- 2 -
WELFARE
President Nixon has introduced the concept of "workfare"
into his welfare program. This will not deny the truly
needy of benefits, but it will mandate that the able-
bodied work in some productive capacity. The President's
goal is to reduce the welfare rolls and reverse the trend
of thinking which maintains that those who are lazy have
a right to live off America's hard-working taxpayers.
TAXES
(TO BE UNDERLINED Under President Nixon, Americans are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10 billion
more. In addition, the President's proposed revenue sharing
plan would return money to the states, enabling them to
lessen state taxes -- especially the property tax. This
tax affects not only homeowners but, eventually, many
tenants too, through increased rents.
EMPLOYMENT
The number of employed Americans reached a record hight of
81.2 million in June of this year. President Nixon won
an agreement with Japan to restrict its textile exports,
thereby relieving pressure on American industry. and
signed into law the Emergency Employment Act providing
more than 250,000 new jobs. The unemployment rate is
declining, despite the return of 500,000 job-seeking men
from Vietnam, the result of the President's successful
withdrawal policy.
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union to
limit development of missiles. He visited Peking to
begin improving U.S./China relations. He called a halt
to crisis diplomacy, seeking to reduce tension in such
troubled areas as the Middle East.
DEMOCRATS FOR NIXON
PERIPHERAL URBAN ETHNIC BROCHURE
- 3 -
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime indicator, are up 42% over last year.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500,000 men
the
ground war is over for American forces and cut spending
by two-thirds. Strong steps are continually being taken
to get the enemy to cease its aggression and make peace.
AMNESTY
The President refuses to even consider amnesty for draft-
dodgers until after the war in Vietnam is over and the
Communists have returned all our prisoners of war. He
would then by ceparating those who have
dodged the draft and stayed in America and those who
actually deserted America by relocating to a foreign
country.
require scitable penalties for
check Buchanan on this wording.
The present H is stally wrong.
(TUCKED PANEL)
PUE BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked in
the proverbial jaw with the tax load from McGovern's ambitious
programs.
11
Senator Hubert H. Humphrey
"I am a little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a great
many questions about it. I don't know where we get that money that
we would have to make up if it is to be a balanced program. Even if
McGovern added $43 billion to his revenues through elimination of the
Social Security payments, there still would be a 'very sizable deficit'. 11
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense forces --
cutting the Navy in half, and the Air Force by more than half --
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding Russian
Navy and Air Force
"
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous and
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call it the new extremism."
Senator Henry Jackson
"McGovern's positions on many of the issues are unacceptable to a large
portion of our people.'
Senator Edmund Muskie
lassive busing produces inferior
ucation and education's the name of
game. When you take kind orgarden
and put them on a bus for an hour
a half, when they ve got a school
could walk to five minutes away,
that's wrong."
Richard Nigon
NEW IMMETERST
REP
WILBER
at
Why we Democrats
re not supporting
enator McGovern.
emocrats for Nixon.
The Record
Economy
Busing
9
Foreign Policy
Taxes
Defense
Employment
Amnosty
U.S. TROOPS IN VIETNAM
Victnam
Thousands
600
disonitake
549,400
office
500
Drugs
400
Welfare
300
200
100
49,000W
.
65 66 67 68 69 70 71 72
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
OLDER AMERICANS BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"The time has come for a new attitude toward old age
PANEL)
in America to stop regarding older Americans as
a burden and start regarding them as a resource "
Richard Nixon
SOCIAL SECURITY
During President Nixon's term, social security benefits
have increased by 51%. The President's program also has
an inflation-proof feature that allows benefits to go up
whenever the cost of living goes up. Regarding the income
situation for older Americans, the President has also asked
Congress for an expansion of the retirement earnings test,
and an increase in widows' benefits.
HEALTH CARE
President Nixon has earmarked massive amounts of money to find
a cure for cancer. Federal outlays for health care and
research in 1973 will reach $25.5 billion, and the President
has proposed a National Health Insurance Standards Act, a
Family Health Insurance Plan, and the National Health
Education Foundation, all aiming at better health care for
everyone. He has also requested the elimination of $5.80
monthly premium under Part B of Medicare.
STABILITY
In 1968, there was mass rioting in cities and on campuses
across America. Under President Nixon, riots have become
a fraction of what they were. The President has spoken
out strongly for the need to respect the law, has effectively
worked to solve many of the problems disturbing Americans.
DEMOCRATS FOR NIXON
OLDER AMERICANS BROCHURE
- 2 -
DEFENSE
President Nixon believes in a strong America. He believes
that the best way to decrease the defense budget is
through mutual disarmament. His recent SALT agreements
with Russia prove that point. Senator McGovern favors
deep cuts that the President opposes, despite warnings
from military experts that the U.S. would thereby be weakened
around the world.
NEW GOVERNMENT RESPONSIVENESS
President Nixon has embarked on a comprehensive program
within the government to insure coordination between all
Federal and state agencies involved in the field of aging.
This has included the formation of a fully staffed Cabinet
Committee on Aging and the appointment of Arthur Fleming
as a full-time consultant.
CRIME
The President's vigorous law-enforcement policies have cut
the increase in the nation's serious crime-rate from 10% two
years ago to 1% in the first quarter of this year. Eighty
(over half) of our major cities have reported actual
decreases in crime, and Washington, D.C. has achieved a 30%
decrease over last year. Making all this possible has been
President Nixon's program of increased aid to states and
localities.
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime economic indicator, are up 42% over last
year.
DEMOCRATS FOR NIXON
OLDER AMERICANS BROCHURE
- 3 -
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union
to limit development of missiles. He visited Peking
to begin improving U.S./China relations. He called a
halt to crisis diplomacy, seeking to reduce tensions in
such troubled areas as the Middle East.
TAXES
(TO BE UNDERLINED Under President Nixon, Americans are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10
billion more. In addition, the President's proposed
revenue sharing plan would return more money to the states,
enabling them to lessen state taxes -- especially the
property tax. This affects not only homeowners but,
eventually, many tenants too, through increased rents.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500,000 men ended
ground combat of American forces and cut spending by
two-thirds. Strong steps are continually being taken to
get the enemy to cease its aggression and make peace.
(TUCKED PANEL)
OLDER AMERICANS BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked
in the proverbial jaw with the tax load from McGovern's
ambitious programs."
Senator Hubert H. Humphrey
"I am a little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a
great many questions about it. I don't know where we get that money
that we would have to make up if it is to be a balanced program.
Even if McGovern added $43 billion to his revenues through elimination
of the Social Security payments, there still would be a 'very sizable
deficit
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense
forces -- cutting the Navy in half, and the Air Force by more than half --
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding Russian
Navy and Air Force
"
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call it the new extremism. "
Senator Henry Jackson
"
"
SCN. WUBERT HUMPHREY
SEN. HUBERT HUMPHREY
"
REP. WILBER MILLS
"
"
SEN. # HENRY JACKSON
it
BEN. EOMUNO MUSKIE
"The time has come for a new attitude
toward old age in America to stop
regarding older Americans as a burden
and start regarding them as a resource..."
Richarl Nixon
Why we Democrats
are not supporting
Senator McGovern.
Democrats for Nixon.
Foreign Policy
Taxes
Defense
Crime
Stability
U.S. TROOPS IN VIETNAM
Visinam
Prousands
600
Misontake
540,400
office
500
Drugs
400
Health Care
300
200
100
4 0000
0
65 66 67 68 69 70 11 72
THE WHITE HOUSE
WASHINGTON
Date:
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
You have the brochers
that the Democrats per
nixen will send with
these letters in September,
asked that you check the
mac Greger specifically
amnesty language
The addressees ofeach
the varieres letters are indicated
in the upper lift hand corner
most letters will be
signed by John connally, but
ae has not made a final deusion
of which yet substantive
The mailings are
but the lead time requires your
scheduled per mid - September
comments convenience. at your ediliest
Committee
for the Re-election
of the President
FOR: godon Strachan
Take necessary action
Approval or signature
Comment
Prepare reply
Discuss with me
For your information
See remarks below
FROM: Bruce Miller
DATE:
8/28
REMARKS:
for HRH virew.
Bhe
Committee for the Re-election of the President
MEMORANDUM
August 23, 1972
IDENTIAL
MEMORANDUM FOR:
MR. CLARK MAC GREGOR
THROUGH:
MR. JEB S. MAGRUDER
FROM:
L. ROBERT MORGAN
SUBJECT:
"Democrats For Nixon" Letters
The attached six (6) "Democrats For Nixon" letters have been
approved by the Honorable John B. Connally. TABS A and B
are the High Income and Middle Income letters, respectively,
which will accompany the General Democrat brochure. TABS C,
D and E are the Peripheral Urban Ethnic, Irish/Italian/Polish
Ethnic, and Veterans letters, respectively, which will accompany
the Peripheral Urban Ethnic brochure. TAB F is the Older
Americans letter which will accompany the Older Americans
brochure.
All of the attached are copy for the September Mailing for
Cook County, Illinois, California, Pennsylvania and New Jersey.
The full Senator McGovern quotes are also attached so you can
see they are not taken out of context.
RECOMMENDATION:
That you approve the attached "Democrats For Nixon" letters.
APPROVE
DISAPPROVE
COMMENTS
Also attached are xerox copies of the art work for the "Democrats
For Nixon" letterhead (TAB G); return envelope (TAB H); mailing
envelope (TAB I); and the personalized Volunteer/Contributor
Card (TAB J).
- 2 -
RECOMMENDATION:
That you approve the xerox copies of the "Democrats For Nixon"
art work.
APPROVE
DISAPPROVE
COMMENTS
Attachments:
TAB A
TAB B
TAB C
TAB D
TAB E
TAB F
TAB G
TAB H
TAB I
TAB J
cc: Dr. Robert H. Marik
"Q: You support busing for integration, per se?"
"A: Yes, I do. I think it's essential. "
Interview
Washington Post
January 9, 1972
"You want us to do all they demand and then beg them to give back
our boys?" McGovern answered: "I'll accept that. Begging is
better than bombing."
Washington Post
June 30, 1972
DEMOCRATS FOR NIXON
MIDDLE INCOME LETTER
- 2 -
President Nixon. We need him now more than ever. Vote for him
on November 7th. And use the card enclosed for contributions of
time and money. It could prove as important as your ballot.
Sincerely,
P.S. Democrats for Nixon in (name of state) have just begun
raising money, so large gifts are needed. Give whatever
you can. But give something. And please do it now; it's
needed now.
PRINTED ON 100% RECYCLED PAPER
DEMOCRATS FOR NIXON
Approve
MIDDLE INCOME LETTER (REVISED)
Approve With
Changes
SIGNATURE
Dear Fellow Democrat:
Senator McGovern's extreme views have forced us to make a hard
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President wants work incentives for those on welfare. Senator
McGovern just wants to give everyone $1,000, whether or not he
needs it and regardless of what it costs.
The President is against busing. Senator McGovern has stated,
"I think it (busing for integration) is essential.
The President wants to trim only the fat from our military
budget. Senator McGovern's proposed $32 billion slash would,
according to his fellow Democrat, Senator Humphrey, "cut into the
very security of this country".
The President has agreements with 20 countries to help stop drug
traffic and has cracked down on pushers.
Because of his strong action and decisive leadership we urge you
to join us in helping re-elect President Nixon. We need your vote.
We need you as a volunteer. We need money.
A few more reasons we strongly support President Nixon:
President Nixon says our prisoners of war must be released before
we leave Vietnam. Senator McGovern, when asked, (Do) You want us
to do all they demand and then beg them to give back our boys?" said,
"Begging is better than bombing.
The President's leadership has been effective in the field of law
enforcement. He has taken a hard line against criminals. Under
the President, the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
He has decreased personal income taxes and has proposed Federal
revenue sharing to ease the burden of your property tax.
DEMOCRATS FOR NIXON
HIGH INCOME LETTER
- 2 -
We need President Nixon now more than ever. Vote for him on
November 7th. And use the card enclosed for contributions of
time and money.
Sincerely,
P.S. Democrats for Nixon in (name of state) have just begun raising
money. Give generously. And please do it now; it's needed
now.
PRINTED ON 100% RECYCLED PAPER
DEMOCRATS FOR NIXON
Approve
HIGH INCOME LETTER
Approve With
Changes
Dear Fellow Democrat:
Senator McGovern's extreme views have forced us to make a hard
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President wants welfare structured so there's an incentive to
work. Senator McGovern wants to give everyone $1,000, whether or
not he works, whether or not he needs it, and whether or not the
rest of us can afford it.
The President wants to trim only the fat from our military budget.
Senator McGovern would slash our defense to ribbons. The President
says our prisoners of war must be freed before we leave Vietnam.
Senator McGovern would risk abandoning them.
Because of President Nixon's strong action and decisive leadership
we urge you to help.
We need your vote. We need you as a volunteer. We need your
contribution.
A further reason why we support President Nixon:
According to July 22nd's New York Times, the second quarter of 1972
showed the fastest gain in the economy since 1965.
He has decreased personal income taxes. And proposed Federal
revenue sharing that would ease the pressure of your property tax.
The President's leadership has been effective in the field of law
enforcement. He has taken a hard line against criminals. Under
the President, the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
His great goal is a generation of peace. He has gone to China and
Russia and eased tensions in the Middle East.
DIMOCRATS FOR NIKON
Approve
PERIPHERAL URDAN ETHNIC LETTER
Approve With
Changes
SIGNATURE
Dear Fellow Democrat:
Senator McGovern's extreme views have forced us to make a hard
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President is against busing. Senator McGovern has stated,
"I think it (busing for integration) is essential."
The President says our prisoners of war must be freed before we
leave Vietnam. Senator McGovern, when asked, (Do) You want us to do
all they demand and then beg them to give back our boys?" said,
"Begging is better than bombing.'
The President wants work incentives for those on welfare instead
of Senator McGovern's $1,000 giveaway to non-workers, needy or not,
which we would have to pay for.
The President's leadership has been effective in the field of law
enforcement. He has taken a hard line against criminals. Under
the President, the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
To stop drug traffic, the President has signed agreements with 20
countries, and cracked down hard on the neighborhood pushers.
His wage-price freeze made the rate of inflation dip over 50% in
the last four months of 1971.
He has reduced personal income taxes. And proposed Federal revenue
sharing that would ease the pressure of your property tax.
Because of the strong action and decisive leadership President Nixon
has shown, we urge you to join US. We need your vote. We need
you as a volunteer. We need your contribution.
DIVICCRATS FOR NIKON
PERIPHERAL URBAN ETHNIC LETTER
- 2 -
Please use the Volunteer Card enclosed for contributions of time
and money. Vote for President Nixon on November 7th.
Sincerely,
P.S. Democrats for Nixon in (name of state) have just begun
raising money. Be generous. Give whatever you can. But
give something.
PRINTED ON 100% RECYCLED PAPER
DEMOCRATS FOR NIXON
CALIFORNIA PERIPHERAL URBAN ETHNIC LETTER
REPLACE WELFARE PARAGRAPH:
President Nixon strongly supports the space shuttle program which
has such great scientific potential and should create 160,000
new jobs (50,000 here in California). Senator McGovern said,
"I wouldn't manufacture foolish projects like the shuttle."
DEMOCRATS FOR NIXON
OLDER PERIPHERAL URBAN ETHNIC LETTER
REPLACE WELFARE PARAGRAPH:
He has proposed a National Health Insurance Plan and the liberalization
of the Retirement Earnings Test. He has also signed into law Social
Security increases in excess of 51%.
"Q: You support busing for integration, per se? "
"A: Yes, I do. I think it's essential. "
Interview
Washington Post
January 9, 1972
"You want us to do all they demand and then beg them to give back
our boys?" McGovern answered: "I'll accept that. Begging is
better than bombing. "
Washington Post
June 30, 1972
"I wouldn't manufacture foolish projects like the shuttle."
Orlando Sentinel
January 21, 1972
DEMOCRATS FOR NIXON
Approve
IRISH/ITALIAN/POLISH ETHNIC LETTER
Approve With
(REVISED)
Changes
SIGNATURE
Dear Fellow Democrat:
Senator McGovern's extreme views have forced us to make a hard
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President wants work incentives for those on welfare instead of
Senator McGovern's $1,000 giveaway to everyone.
The President is for finding a way to aid parochial and private
schools. Senator McGovern said, "...I do not believe in direct aid
to parochial schools. I think it's unconstitutional.'
The President wants to trim only the fat from our military budget.
Senator McGovern would slash our defense to ribbons.
President Nixon says our prisoners of war must be released before
we leave Vietnam. Senator McGovern, when asked, "(Do) You want us
to do all they demand and then beg them to give back our boys?" said,
"Begging is better than bombing. "
The President would be generous, but side with the law on amnesty
for draft-dodgers. Senator McGovern would let them all go scot-free.
Senator McGovern said, "It may well be that statements of this kind
(Senator McGovern's declaration that amnesty is the best policy)
will lead some people to hold out against the draft."
Because of his strong action and decisive leadership we urge you
to join us. We need your vote. We need you as a volunteer.
We need money.
DIMOCRATS FOR UTXON
IRISH/ITALIAN/POLISH ETHNIC LETTER
- 2 -
More reasons why we support President Nixon:
The President's leadership has been effective in the field of law
enforcement. lle has taken a hard line against criminals. Under
the President, the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
To stop drug traffic, the President has signed agreements with
20 countries, and cracked down hard on neighborhood pushers.
Under the President, the wage-price freeze made the rate of
inflation dip over 50% in the last four months of 1971.
We need President Nixon -- now more than ever.
Vote for him on November 7th. Volunteer if you possibly can. And
send any money you can spare. Use the card enclosed. It could
be as important as your ballot.
Sincerely,
P.S. Democrats for Nixon in (name of state) have just begun
raising money. Give whatever you can. But give something.
PRINTED ON 100% RECYCLED PAPER
Q: "You support busing for integration, per se? "
A: "Yes, I do. I think it's essential. 11
Interview
Washington Post
January 9, 1972
"...I do not believe in direct aid to parochial schools. I think
it's unconstitutional. "
Akron-Beacon Journal
April 29, 1972
"You want us to do all they demand and then beg them to give back
our boys?" McGovern answered: "I'll accept that. Begging is
better than bombing."
Washington Post
June 30, 1972
"It may well be that statements of this kind (his declaration that
amnesty is the best policy) will lead some people to hold out
against the draft."
McGovern Press Release
September 23, 1971
DEMOCRATS FOR NIXON
Approve
VETERANS LETTER (REVISED)
Approve With
Changes
SIGNATURE
Dear Fellow Democrat:
Senator McGovern's extreme views have forced us to make a hard
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President wants to trim only the fat from our military budget.
Senator McGovern's proposed $32 billion slash would, according to
his fellow Democrat, Senator Humphrey, "cut into the very security
of this country".
On the question of a blanket amnesty for draft-dodgers, the President
would be generous -- but on the side of the law. Senator McGovern
said, "It may well be that statements of this kind (Senator McGovern's
declaration that amnesty is the best policy) will lead some people to
hold out against the draft."
President Nixon says our prisoners of war must be released before
we leave Vietnam. Senator McGovern, when asked, "(Do) You want us
to do all they demand and then beg them to give back our boys?" said,
"Begging is better than bombing.'
Because of the President's strong action and decisive leadership
we urge you to join us. We need your vote. We need you as a
volunteer. We need money.
A few more facts you should consider:
The President's leadership has been effective in the field of law
enforcement. He has taken a hard line against criminals. Under
the President, the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
DEMOCRATS FOR NIXON
VETERANS LETTER
- 2 -
President Nixon has agreements with 20 countries to help stop drug
traffic and has cracked down hard on neighborhood pushers.
And he is firmly committed to fulfilling America's health care
obligations to its veterans instead of dumping them into the
National Health Care Program, as Senator McGovern would.
We need President Nixon now more than ever. Vote for him on
November 7th. And use the card enclosed for contributions of time
and money.
Sincerely,
P.S. Democrats for Nixon in (name of state) have just begun
raising money. Give whatever you can. But give something.
And please do it now.
PRINTED ON 100% RECYCLED PAPER
"It may well be that statements of this kind (his declaration that
annesty is the best policy) will lead some people to hold out
against the draft."
McGovern Press Release
September 23, 1971
"You want us to do all they demand and then beg them to give back
our boys?" McGovern answered: "I'll accept that. Begging is
better than bombing. "
Washington Post
June 30, 1972
DEMOCRATS FOR NIXON
Approve
OLDER AMERICANS LETTER
Approve With
Changes
SIGNATURE
Dear Fellow Democrat:
Senator McGovern's extreme views have forced us to make a hard
choice. We, and millions like us, have decided to vote for
President Nixon. We'd like you to know why.
The President believes in the basic values and traditions that
made America great. Senator McGovern seems to have forgotten them.
The President wants work incentives for those on welfare. Senator
McGovern just wants to give everyone $1,000, whether or not he
needs it and regardless of what it costs.
The President wants to trim only the fat from our military budget.
Senator McGovern's proposed $32 billion slash would, according to
Senator Humphrey, "cut into the very security of this country".
Because of President Nixon's strong action and decisive leadership
we urge you to help.
We need your vote. We need you as a volunteer. We need your
contribution.
Further reasons why we strongly support President Nixon:
He has proposed a National Health Insurance Plan and the expansion
of the Retirement Earnings Test. He has signed into law Social
Security increases in excess of 51%.
The President's leadership has been effective in the field of law
enforcement. He has taken a hard line against criminals. Under
the President the increase in the crime rate has been cut by 50%.
Our streets are safer. And our campuses quieter.
His wage-price freeze made the rate of inflation dip over 50% in
the last four months of 1971.
DEMOCRATS FOR NIXON
OLDER AMERICANS LETTER
- 2 -
The President says our prisoners of war must be freed before we
leave Vietnam. Senator McGovern, when asked, "(Do) You want
us to do all they demand and then beg them to give back our boys?"
said, "Begging is better than bombing."
We need President Nixon now more than ever. Vote for him on
November 7th. And use the card enclosed for contributions of time
and money.
Sincerely,
P.S. Give whatever you can. But give something. And please
do it now.
PRINTED ON 100% RECYCLED PAPER
"You want us to do all they demand and then beg them to give back
our boys?" McGovern answered: "I'll accept that. Begging is
better than bombing."
Washington Post
June 30, 1972
from
areas
Nixon
110
P.O. BOX 437 WASHINGTON, D.C. 20044
JOHN COMMALLY
in "1" struts for Nixon
CCI
Vice Charman, Independents for Nixon
PACKARD h MARKS
( : Charges
PAND BRADSHAW
Finance or Charges of
Yours Democrats of
Cook Chunty, Minors
and Cormer
Committeuman of
Young Democrats of Illinois
Chic 120. financis
MAYOR BEVERLY BRILEY
Nathvile, Tennessee
FARRIS BRYANT
Former Governor of Florida
Jacksonville, Florida
J. M CALHOON
Fres gent
National Marine Engineers'
Beneficial Association-
AFL-CIO
New York New York
GOODWIN CHASE
Washington State
Director of Finance
Harry S. Truman
Presidential Campaign 1948
Chairman, Washington
State Committee
Stevenson for President
Tacomi, Washington
LEO CHERNE
Executive Director
The Research Institute
of An erica
New York, New York
JOHN F. COLLINS
Former Mayor, Boston,
Massachusetts
President, Greater
Boston Chamber
of Commerce
Consulting Professor of
Urban Allans, MIT
Boston, Massachusetts
JOHN T. CONNOR
Chairman of the Board
Allied Chamical Corporation
Former Secretary of Commerce
Morris Township New Jersey
SAMMY DAVIS. JR.
Actor, Entertainer
Hollywood California
THOMAS G. DUNN
Mayor
Elizabeth, New Jersey
FRANK E. FITZ3MMONS
General President
International Brotherhood
of Teamsters
Washington, DC.
WILLIAM H. C FRANCE
1972 Choirman,
Florida State Democratic
Delegation President,
International
Speedway Corporation
Daytona Beach, Florida
RAYMOND CALLAGHER
Past National Commander
of Veterans of
Foreign Wars
Redtield South Dakota
CHARLTON HESTON
Hollywood, California
SAM HJFF
Washington. OC.
Rock Lake, West Virginia
ELDON JAMES
Past National Commander of the
American Legion
1968 National Chairman of
Veterans for
Humphray-Mi thin
Hampton, Virg no
PRINTED ON 100% ATCILIED PAPER
PENNEDY
% KENNEY
C. when
Control
Complete ure of the
Columbia
D.C.
JEN
of too Board
and Executive
Child of National
C.7 .0% ')
In. California
RABBI HERSCHEL SCHACTER
Format
Conference of Presidents
of March American
Jowish Organizations
Now York City, New York
DAVID LUCHINS
1972 Chairman, Jewish
Youth for Humphrey
New York, kew York
KENNED T LYONS
National Pressuent
National Association of
Government Employees
Boston, Massachusetts
MARY ANN MAIER
(Mrs. Monry W. Maier)
Milwaukee, Wisconsin
MAYOR JACK D. MALTESTER
Past President U.S.
Conference of Mayors
San Leanaro, California
LEONARD H MARKS
Former Director, USIA
Washington, D.C.
JOHN M. McCARRELL
President. Local 541, UAW
Dravosburg. Pennsylvania
JOHN E. O NEILL
Executive Director
Concerned Vietnam
Veterans for Nixon
Washington, D.C.
ORVILLE E PITTS
Democratic Alderman
First Ward
Milwaukee, Wisconsin
JUDGE MARIO PROCACCINO
New York, New York
DEL W RENTZEL
Washington, D.C.
JAMES ROOSEVELT
Beverly Holis, California
ROBERT F. SIX
President
Continental Airlines
Los Angeles, California
MRS. JOUETT SHOUSE
1916 F Street, N.W.
Washington, D.C.
Plantation House
Trap Road
Vienna, Virginia
THOMAS J. WATSON, JR.
Chairman of the
Executive Committee
IBM Corporation
Armank, New York
MAYOR LOUIE WELCH
Houston, Texas
DR. WILLIAM WEXLER
Chairman World Conterence of
Jewish Organizations
Former President of B'nai Birth
Savannah, Georgia
MICKEY C. MANTLE
Dallas, Texts
FRANK SINATHA
Palm Springs. California
C.R.SMITH
Former Secretary of Commerce
Washington, D C.
AL ORTEGA
Commissioner and Vice President,
Board of Public Works.
City of Los Angeles
Los Angeles, California
Please
Place
Stamp
Here
Democrats for Nixon
P.O. BOX 437
WASHINGTON, D.C. 20044
Democrats for Nixon
P.O. BOX 437 WASHINGTON, D.C. 20044
;
ARBIER THIS is
RED:P.
PIUE
loss received paper.
Multiply your voting power
with this
VOLUNTEER CARD
I agree the President deserves support. Contact
me, I'll be a campaign volunteer.
Enclosed is my check for $
made out to Democrats for Nixon.
Re-clection of the President.
Signature
Telephone
INSTRUCTIONS: Please fill out this volunteer card, insert it in the reply envelope and mail today.
Giving costs you less this year! See tax note on other side.
IMPORTANT TAX MESSAGE
Political contributions are now tax deductible in two ways
(which ever gives you the most benefit:)
1. A $12.50 tax credit ($25.00 for a married couple filing a joint return)
can be subtracted from your total tax bill, or
2. A $50.00 deduction can be taken from your taxable income
($100.00 for a married couple filing a joint return).
H
Committee for the Re-election of the President
MEMORANDUM
July 31, 1972
8/10
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
FROM:
SUBJECT:
MR. GORDON C. for STRACHAN
JEB S. MAGRUDER
September Mailing
I have been advised by Bob Morgan that the actual mailings and
brochures which you requested in your memorandum of July 29
are not available at this time -- they are still being worked
up -- and as soon as they are available you will be forwarded a
set.
tems Brocure
H
ADMINISTRATIVELY CONFIDENTIAL
fu
July 29, 1972
MEMORANDUM FOR:
JEB MAGRUDER
8/11
FROM:
GORDON SERACHAN
SUBJECT:
September Mailing
I just read Bob Morgan's July 27 memo on the September
mailing copy points. I would like to forward it to Bob
with copies of the actual mailings and brochures so that
he has a better understanding of exactly what is being
done via direct mail. Would you obtain these materials
for me at your earliest convenience so that Bob can have
a chance to review the materials with the July 27 memo?
GS/jb
06/24 morgan submitted - to le 8/11
FU - 8/2
August 26, 1972
MEMORANDUM FOR:
LARRY HIGBY
FROM:
GORDON STRACHAN
SUBJECT:
"Democrats for Nixon" Brochures
You received the attached package of the Democrats for Nixon
brochures at Camp David on August 18. Clark MacGregor reviewed
the material in Miami Beach on August 22. He approved of the
material but expressly requested that Bob review the language on
amnesty. It appears in the Vrban Ethnic Brochure. The language
is marked. Buchanan is in California and you may want to check
with him because, as you may recall, he did a substantial amount
of research on amnesty at your direction.
As the cover memorandum indicates, the cover letter for these
brochures has not yet been approved by Connally. However, be-
cause of the lead time involved in printing the brochures, it is
requested that Bob's comments on the brochures in general and
amnesty in particular be obtained as quickly as possible.
Thank you.
GS:KC
1
ORIGINATORS
LOCATION:
WASH DC
DEX NR:
49
ADDRESSEES
LOCATION:
CAMP DAVID
NR OF PAGES: 18
FROM:
STRACHAN
DTG: 191400 EDT
TO:
HIGBY
SPECIAL INSTRUCTIONS:
TOT: 191430 EDT
TOR: 191652EPT
/
THE WHITE HOUSE
WASHINGTON
Date: 8/19
TO:
LARRY HIGBY
FROM:
GORDON STRACHAN
Magruder will meet with Connally
for a final decision on this
late Monday.
Bob had indicated that on all of
this kind of material (Democrats
for Nixon) he wanted to express
his views before Connallv
saw anything.
Committee for the Re-election of the President
MEMORANDUM
August 18, 1972
CONF IDENTIAL
MEMORANDUM FOR:
MR. CLARK MAC GREGOR
THROUGH:
MR. JEB S. MAGRUDER
of
FROM:
L. ROBERT MORGAN
SUBJECT:
"Democrats For Nixon" Brochures
The three (3) "Democrats For Nixon" brochures that have been
approved by the Honorable John Connally are attached. TAB A
is the General Democrat brochure that would be accompanied
with a letter to High Income and Middle Income Democrats.
TAB B is a xerox copy of the stat for this brochure. TAB C
is a Peripheral Urban Ethnic brochure that would be accompanied
by either an Irish/Italian/Polish/Veteran or Peripheral Urban
Ethnic letter to Democrats. TAB D is a xerox copy of the stat
for this brochure. TAB E shows the Older American brochure
that would be accompanied with an Older American Peripheral
Urban Ethnic letter or straight Older American letter. TAB F
is a xerox copy of the stat for this brochure.
These mailings are scheduled to go to reachable Democrats in
California, Cook County, Illinois, New Jersey and Pennsylvania.
The total ensemble is a letter geared to the voter segment,
personalized Volunteer/Contributor Card, a return envelope
and a mailing envelope.
The "Democrats For Nixon" letters that will accompany these
brochures will be submitted to you as soon as they are
indorsed by the Honorable John Connally. We are requesting
approval for the brochures separately so that we can start
printing in order to have stock and meet our planned dates.
- 2 -
RECOMMENDATION:
That you approve copy and the rough stat for the three (3)
brochures.
APPROVE
DISAPPROVE
COMMENTS
Attachments:
TAB A
TAB B
TAB C
TAB D
TAB E
TAB F
cc: Dr. Robert H. Marik
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
GENERAL BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"Let us reject the narrow visions of those who
PANEL)
would tell us that we are evil because we are not
yet perfect, that we are corrupt because we are
not yet pure, that all the sweat and toil and
sacrifice that have gone into the building of
America were for naught because that building is
not yet done."
Richard Nixon
DEFENSE
President Nixon believes in a strong America. He
believes the best way to decrease the defense budget
is through mutual disarmament. He has proved his
point with the Russian SALT agreements. Senator
McGovern favors the deep cuts that the President
opposes, despite warnings from military experts that
the U.S. would thereby be weakened around the world.
DRUGS
President Nixon has been both tough and flexible. He
won the agreement of Turkey to place a total ban on
the growing of opium poppy made an agreement with
France to assist in halting the traffic of drugs and
stepped up arrests of pushers. He is spending 600%
more for drug education than ever before. Together,
these actions are finally turning the tide against the
drug scourge.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500,000 men ended
ground combat for American forces and cut spending by
two-thirds. Strong steps are continually being taken
to get the enemy to cease its aggression and make peace.
DEMOCRATS FOR NIXON
GENERAL BROCHURE
- 2 -
STABILITY
In 1968, there was mass rioting in cities and on
campuses across America. Under President Nixon,
riots have become a fraction of what they were.
The President has spoken out strongly for the need
to respect the law and has effectively worked to
solve many of the problems disturbing America.
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union
to limit development of missiles. He visited Peking
to begin improving U.S./China relations. He called
a halt to crisis diplomacy, seeking to reduce tension
in such troubled areas as the Middle East.
ENVIRONMENT
President Nixon established the Environmental Protection
Agency, the first Federal unit ever set up to protect
our quality of life. He has increased funding for
environmental improvement by over 500%, and initiated
a Legacy of Parks Program to bring increased
recreational opportunities to cities. No less than
25 separate environment bills have been proposed by him.
HEALTH CARE
President Nixon has earmarked massive amounts of money
to find a cure for cancer and sickle cell anemia.
Federal outlays for health care and research in 1973
will reach $25.5 billion, and the President has proposed
a National Health Insurance Standards Act, a Family Health
Insurance Plan and the National Health Education
Foundation, all aiming at better health care for everyone.
DEMOCRATS FOR NIXON
GENERAL BROCHURE
- 3 -
TAXES
(TO BE UNDERLINED
Under President Nixon, individuals are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10
billion more. In addition, the President's proposed
revenue sharing plan would return more money to the states,
enabling them to lessen state taxes -- especially the
property tax. This tax affects not only homeowners but,
eventually, many tenants too, through increased rents.
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime economic indicator, are up 42% over last
year.
CRIME
The President's vigorous law-enforcement policies have cut
the increase in the nation's serious crime rate from 10%
two years ago to 1% in the first quarter of this year.
Eighty (over half) of our major cities have reported actual
decreases in crime, and Washington, D.C. has achieved a
30% decrease over last year. Making all this possible has
been President Nixon's program of increased aid to states
and localities.
(TUCKED PANEL)
GENERAL BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked in the
proverbial jaw with the tax load from McGovern's ambitious programs."
Senator Hubert H. Humphrey
"I am a little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a great
many questions about it. I don't know where we get that money that
we would have to make up if it is to be a balanced program. Even if
McGovern added $43 billion to his revenues through elimination of the
Social Security payments, there still would be a 'very sizable deficit'.
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense forces --
cutting the Navy in half, and the Air Force by more than half --
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding
Russian Navy and Air Force
"
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous and
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call it the new extremism.'
Senator Henry Jackson
"McGovern's positions on many of the issues are unacceptable to a
large portion of our people."
Senator Edmund Muskie
"
SCN. HUBERT HUMPHREY
SEN. HUBERT HUMPHREY
"
REP. WILBER MILLS
"
"
SEN HENRY JACKSON
"
BEN. EOMUNO MUSKIE
"The time has come for a new attitude
toward old age in America to stop
regarding older Americans as a burden
and start regarding them as a resource..."
Richael Nixon
Why we Democrats
are not supporting
Senator McGovern.
The Record
Economy
"
Social Security
Foreign Policy
Taxes
Defense
Crime
Stability
U.S. TROOPS IN VIETNAM
Vietnam
THOUSANDS
600
543,400
dffice
500
Drugs
400
Health Care
300
200
100
49.000
0
65 66 67 68 69 70 71 72
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
PERIPHERAL URBAN ETHNIC BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"Massive busing produces inferior education and
PANEL)
education's the name of the game. When you take
kindergarten kids and put them on a bus for an hour
and a half, when they've got a school they could
walk to five minutes away, now that's wrong."
Richard Nixon
BUSING
The President has consistently taken a strong stand
against the busing of school children for the purpose of
achieving integration. A champion of neighborhood schools,
the President believes that the real task is to give the
local schools the necessary aid to provide the best possible
education for all children.
DEFENSE
President Nixon believes in a strong America. He believes
the best way to decrease the defense budget is through
mutual disarmament. He has proved his point with the
Russian SALT agreements. Senator McGovern favors the deep
cuts that the President opposes, despite warnings from
military experts that the U.S. would thereby be weakened
around the world.
DRUGS
President Nixon has been both tough and flexible. He won
the agreement of Turkey to place a total ban on the growing
of opium poppy made an agreement with France to assist
in halting the traffic of drugs and stepped up arrests of
pushers. He is spending 600% more for education against
drug use. Together, these actions are finally turning the
tide against the drug scourge.
DENOCRATS FOR NIRON
PERIPHERAL URBAN ETHNIC BROCHURE
- 2 -
WELFARE
President Nixon has introduced the concept of "workfare"
into his welfare program. This will not deny the truly
needy of benefits, but it will mandate that the able-
bodied work in some productive capacity. The President's
goal is to reduce the welfare rolls and reverse the trend
of thinking which maintains that those who are lazy have
a right to live off America's hard-working taxpayers.
TAXES
(TO BE UNDERLINED Under President Nixon, Americans are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10 billion
more. In addition, the President's proposed revenue sharing
plan would return money to the states, enabling them to
lessen state taxes -- especially the property tax. This
tax affects not only homeowners but, eventually, many
tenants too, through increased rents.
EMPLOYMENT
The number of employed Americans reached a record hight of
81.2 million in June of this year. President Nixon won
an agreement with Japan to restrict its textile exports,
thereby relieving pressure on American industry and
signed into law the Emergency Employment Act providing
more than 250,000 new jobs. The unemployment rate is
declining, despite the return of 500,000 job-seeking men
from Vietnam, the result of the President's successful
withdrawal policy.
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union to
limit development of missiles. He visited Peking to
begin improving U.S./China relations. He called a halt
to crisis diplomacy, seeking to reduce tension in such
troubled areas as the Middle East.
DEMOCRATS FOR NIXON
PERIPHERAL URBAN ETHNIC BROCHURE
- 3 -
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime indicator, are up 42% over last year.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500, 000 men
the
ground war is over for American forces and cut spending
by two-thirds. Strong steps are continually being taken
to get the enemy to cease its aggression and make peace.
AMNESTY
The President refuses to even consider amnesty for draft-
dodgers until after the war in Vietnam is over and the
Communists have returned all our prisoners of war. He
would then be selective by separating those who have
dodged the draft and stayed in America and those who
actually deserted America by relocating to a foreign
country.
(TUCKED PANEL)
PUE BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked in
the proverbial jaw with the tax load from McGovern's ambitious
programs.
Senator Hubert H. Humphrey
"I am a little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a great
many questions about it. I don't know where we get that money that
we would have to make up if it is to be a balanced program. Even if
McGovern added $43 billion to his revenues through elimination of the
Social Security payments, there still would be a 'very sizable deficit'.
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense forces --
cutting the Navy in half, and the Air Force by more than half --
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding Russian
Navy and Air Force
"
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous and
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call it the new extremism."
Senator Henry Jackson
"McGovern's positions on many of the issues are unacceptable to a large
portion of our people.'
Senator Edmund Muskie
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
OLDER AMERICANS BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"The time has come for a new attitude toward old age
PANEL)
in America to stop regarding older Americans as
a burden and start regarding them as a resource "
Richard Nixon
SOCIAL SECURITY
During President Nixon's term, social security benefits
have increased by 51%. The President's program also has
an inflation-proof feature that allows benefits to go up
whenever the cost of living goes up. Regarding the income
situation for older Americans, the President has also asked
Congress for an expansion of the retirement earnings test,
and an increase in widows' benefits.
HEALTH CARE
President Nixon has earmarked massive amounts of money to find
a cure for cancer. Federal outlays for health care and
research in 1973 will reach $25.5 billion, and the President
has proposed a National Health Insurance Standards Act, a
Family Health Insurance Plan, and the National Health
Education Foundation, all aiming at better health care for
everyone. He has also requested the elimination of $5.80
monthly premium under Part B of Medicare.
STABILITY
In 1968, there was mass rioting in cities and on campuses
across America. Under President Nixon, riots have become
a fraction of what they were. The President has spoken
out strongly for the need to respect the law, has effectively
worked to solve many of the problems disturbing Americans.
DEMOCRATS FOR NIXON
OLDER AMERICANS BROCHURE
- 2 -
DEFENSE
President Nixon believes in a strong America. He believes
that the best way to decrease the defense budget is
through mutual disarmament. His recent SALT agreements
with Russia prove that point. Senator McGovern favors
deep cuts that the President opposes, despite warnings
from military experts that the U.S. would thereby be weakened
around the world.
NEW GOVERNMENT RESPONSIVENESS
President Nixon has embarked on a comprehensive program
within the government to insure coordination between all
Federal and state agencies involved in the field of aging.
This has included the formation of a fully staffed Cabinet
Committee on Aging and the appointment of Arthur Fleming
as a full-time consultant.
CRIME
The President's vigorous law-enforcement policies have cut
the increase in the nation's serious crime-rate from 10% two
years ago to 1% in the first quarter of this year. Eighty
(over half) of our major cities have reported actual
decreases in crime, and Washington, D.C. has achieved a 30%
decrease over last year. Making all this possible has been
President Nixon's program of increased aid to states and
localities.
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime economic indicator, are up 42% over last
year.
DEMOCRATS FOR NIXON
OLDER AMERICANS BROCHURE
- 3 -
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union
to limit development of missiles. He visited Peking
to begin improving U.S./China relations. He called a
halt to crisis diplomacy, seeking to reduce tensions in
such troubled areas as the Middle East.
TAXES
(TO BE UNDERLINED Under President Nixon, Americans are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10
billion more. In addition, the President's proposed
revenue sharing plan would return more money to the states,
enabling them to lessen state taxes -- especially the
property tax. This affects not only homeowners but,
eventually, many tenants too, through increased rents.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500,000 men ended
ground combat of American forces and cut spending by
two-thirds. Strong steps are continually being taken to
get the enemy to cease its aggression and make peace.
(TUCKED PANEL)
OLDER AMERICANS BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked
in the proverbial jaw with the tax load from McGovern's
ambitious programs.'
Senator Hubert H. Humphrey
"I am a little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a
great many questions about it. I don't know where we get that money
that we would have to make up if it is to be a balanced program.
Even if McGovern added $43 billion to his revenues through elimination
of the Social Security payments, there still would be a 'very sizable
deficit'.
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense
forces -- cutting the Navy in half, and the Air Force by more than half --
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding Russian
Navy and Air Force
"
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call it the new extremism."
Senator Henry Jackson
Massive busing produces inferior
lucation and education's the name of
e game. When you take kindergarten
ts and put them on a bus for an hour
14 4 11.11 here they VC you 4 school
ey could walk to five minutes away,
w that's wrong."
Richael Mixon
-
SEN-INMBERT = A HOMPHREY
SEMI CHUBERT INSHOMPHREY
"
REP. WILBER MILLS
SEN. WENTRY JACKSON
11.
GRIXL MADERINE
Mhy we Democrats
re not supporting
enator McGovern.
The Record
Economy
Busing
9
Foreign Policy
Taxes
Defense
Employment
Amnosty
U.S. TROOPS IN VIETNAM
Victnam
Thousands
600
Mison take
542,400
effice
500
Drugs
400
Welfare
300
200
100
49,000)
0
65 66 67 68 69 TO 71 72
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
GENERAL BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"Let us reject the narrow visions of those who
PANEL)
would tell us that we are evil because we are not
yet perfect, that we are corrupt because we are
not yet pure, that all the sweat and toil and
sacrifice that have gone into the building of
America were for naught because that building is
not yet done."
Richard Nixon
DEFENSE
President Nixon believes in a strong America. He
believes the best way to decrease the defense budget
is through mutual disarmament. He has proved his
point with the Russian SALT agreements. Senator
McGovern favors the deep cuts that the President
opposes, despite warnings from military experts that
the U.S. would thereby be weakened around the world.
DRUGS
President Nixon has been both tough and flexible. He
won the agreement of Turkey to place a total ban on
the growing of opium poppy made an agreement with
France to assist in halting the traffic of drugs and
stepped up arrests of pushers. He is spending 600%
more for drug education than ever before. Together,
these actions are finally turning the tide against the
drug scourge.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500,000 men ended
ground combat for American forces and cut spending by
two-thirds. Strong steps are continually being taken
to get the enemy to cease its aggression and make peace.
DEMOCRATS FOR NIXON
GENERAL BROCHURE
- 2 -
STABILITY
In 1968, there was mass rioting in cities and on
campuses across America. Under President Nixon,
riots have become a fraction of what they were.
The President has spoken out strongly for the need
to respect the law and has effectively worked to
solve many of the problems disturbing America.
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union
to limit development of missiles. He visited Peking
to begin improving U.S./China relations. He called
a halt to crisis diplomacy, seeking to reduce tension
in such troubled areas as the Middle East.
ENVIRONMENT
President Nixon established the Environmental Protection
Agency, the first Federal unit ever set up to protect
our quality of life. He has increased funding for
environmental improvement by over 500%, and initiated
a Legacy of Parks Program to bring increased
recreational opportunities to cities. No less than
25 separate environment bills have been proposed by him.
HEALTH CARE
President Nixon has earmarked massive amounts of money
to find a cure for cancer and sickle cell anemia.
Federal outlays for health care and research in 1973
will reach $25.5 billion, and the President has proposed
a National Health Insurance Standards Act, a Family Health
Insurance Plan and the National Health Education
Foundation, all aiming at better health care for everyone.
DEMOCRATS FOR NIXON
GENERAL BROCHURE
- 3 -
TAXES
(TO BE UNDERLINED
Under President Nixon, individuals are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10
billion more. In addition, the President's proposed
revenue sharing plan would return more money to the states,
enabling them to lessen state taxes -- especially the
property tax. This tax affects not only homeowners but,
eventually, many tenants too, through increased rents.
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime economic indicator, are up 42% over last
year.
CRIME
The President's vigorous law-enforcement policies have cut
the increase in the nation's serious crime rate from 10%
two years ago to 1% in the first quarter of this year.
Eighty (over half) of our major cities have reported actual
decreases in crime, and Washington, D.C. has achieved a
30% decrease over last year. Making all this possible has
been President Nixon's program of increased aid to states
and localities.
(TUCKED PANEL)
GENERAL BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked in the
proverbial jaw with the tax load from McGovern's ambitious programs."
Senator Hubert H. Humphrey
"I am a little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a great
many questions about it. I don't know where we get that money that
we would have to make up if it is to be a balanced program. Even if
McGovern added $43 billion to his revenues through elimination of the
Social Security payments, there still would be a 'very sizable deficit'.'
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense forces --
cutting the Navy in half, and the Air Force by more than half ---
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding
Russian Navy and Air Force
"
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous and
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call it the new extremism.'
Senator Henry Jackson
"McGovern's positions on many of the issues are unacceptable to a
large portion of our people."
Senator Edmund Muskie
"
"
SEN. NUMBER HUMPLIREY
SEN. HUBERT HUMPHRGY
"
REP. WILBER MILLS
"
"
SEN HENRY tackson
"
BEN. EOMUND MUSKIE
"The time has come for a new attitude
toward old age in America to stop
regarding older Americans as a burden
and start regarding them as a resource..."
Richael Nixon
Why we Democrats
are not supporting
Senator McGovern.
The Record
Economy
Social Security
Foreign Policy
Taxes
Defense
Crime
Stability
U.S. TROOPS IN VIETNAM
Vietnam
600
Misonkake
543,400
office
500
Drugs
400
Health Care
300
200
100
49 000 -
0
65 66 67 68 69 70 71 72