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From: Strachan To: Haldeman Re: Mr.s Mitchell's Scheduling. Magruder reports the decision was reached to have Mrs. Mitchell's scheduling handled by Magruder and Porter. 1 pg. [Subject: Campaign] [Memo], 5/26/1971
Handwritten Meeting Notes. Eight original members of Citizens for the Re-Election of the President, the need for approval on Joe Frazier. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan To: Higby. If Haldeman is going to see Magruder this week regarding campaign, might be helpful if either you or I sat in on the meeting. 1 pg. [Subject: Campaign] [Memo], 4/14/1971
Handwritten meeting notes. Names for RNC and status. 3 pgs. [Subject: Campaign] [Other Document], no date
From: Odle To: Dean. Revised list of various task forces that resulted from Magruder's meeting with AG. 13 pgs. [Subject: Campaign] [Memo], 1/1/1971
Handwritten meeting notes. JSM on polling information. 2 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman Re: Citizens for the Reelection of the President. Magruder met with AG yesterday. 1 pg. [Subject: Campaign] [Memo], 4/28/1971
From Strachan to Higby. "Magruder is very anxious to get Haldeman's reaction to Frazier." 1 pg. [Subject: Campaign] [Memo], 5/6/1971
Handwritten memo. Mitchell, JSM were helping Gifford. 1 pg. [Subject: Campaign] [Memo], no date
From Strachan to Haldeman Re: Citizens for the Re-Election of the President. "Joe Frazier, the heavyweight champion, could be approoached about being one of the eight original members of the Citizens for the Re- Election of the President." 2 pgs. [Subject: Campaign] [Memo], 5/6/1971
From C to G. "Alert of the info they are collecting here, will be worthless-" Handwritten. 1 pg. [Subject: Campaign] [Memo], 5/19/1971
From Magruder to Attorney General Re: Tracking the Presidential Contenders. "Completed an appraisal of current activity prior to developing reccomendations for improvements in the future." 5 pgs. [Subject: Campaign] [Memo], 5/13/1971
From Marik to Magruder Re: Researchmeeting with Peter Flanigan. Topics discussed: Polling Vendors, Polling Expert, Past Polling Activities, Overall Research Plan, Neughbors for Nixon, Next Meeting. 1 pg. [Subject: Campaign] [Memo], 5/17/1971
From Marik to Magruder Re: RNC Delaware Project. "Delaware project can be a very useful exercise to test our thinking on research planning. We must, however, be careful of several things." 1 pg. [Subject: Campaign] [Memo], 5/14/1971
From Marik to Magruder Re: Research. "I had an excellent meeting with Marty Anderson on Friday, and I thought you might find these notes of interest." 3 pgs. [Subject: Campaign] [Memo], 5/10/1971
From Strachan to Higby Re: Chapin raised interest point in Monday discussion. "It concerns to what extent we should build Dent, Finch, and other high visibility political operatives in the public's mind." 2 pgs. [Subject: Campaign] [Memo], 5/19/1971
Meeting Agenda. Magruder: meeting of Citicenz Committee. Sloan: Names for use on various finance committees; status of financial mailing. Dean and Odle: Convention plans. Flemming: Report on field organization. Magruder: Report on [Subject: Campaign] [Other Document], 5/21/1971
From Higby to Magruder Re: Memo written by Jon Rose to Dwight Chapin dealing with Don Schollander. "It is Bob's feeling that we ought to try if possible, to get Schollander much more actively involved with us. 5 pgs. [Subject: Campaign] [Memo], 5/19/1971
Into Deep Water, by Arthur Daley, NY Times. Don Schollander's Olympic successes. 2 pgs. [Subject: Campaign] [Newspaper], 5/18/1971
Meeting Minutes. Attendees: Magruder, Fleming, Sloan, Higby, Chapin, Strachan. "Subjects covered included those in the agenda and Jeb stated that he Citicenz Committee with the final names would be announced on Tuesday." 6 pgs. [Subject: Campaign] [Other Document], no date
Handwritten Meeting Notes. "Unhappy on Polling." Circulate agenda. 8 pgs. [Subject: Campaign] [Other Document], no date
From Higby to Strachan Re: Meeting/Minutes with Magruder. "I would like to see, by the end of today, a copy of your minutes from the last meeting we had with Magruder." 1 pg. [Subject: Campaign] [Memo], 5/11/1971
From Strachan to Higby. Magruder called and asked that breakfast meeting tomorrow be re-scheduled for Friday so Flemming can attend. 2 pgs. [Subject: Campaign] [Memo], 5/4/1971
From Magruder to Stephen O'Leary. "Mr. Haldeman has asked me to thank you for your letter of April 20 offering to be of assistance in the campaign to re-elect the President, and respond in his behalf." 1 pg. [Subject: Campaign] [Letter], 5/14/1971
From O'Leary to Haldeman. O'Leary writing to Haldeman because he would like to work on President Nixon's campaign staff for 1972. 1 pg. [Subject: Campaign] [Letter], 4/20/1971
From Colson to Haldeman Re: Ted Kennedy. "One of my best political sources in Boston tells me that Ted Kennedy has made unmistakably clear to his closest associates his plan to run next year if the President appears beatable." 1 pg. CC From [Subject: Campaign] [Memo], no date
From Odle to Strachan. "Pursuant to your request, attached are listings of the various 'planning studies' and the members of each." CC Magruder. 15 pgs. [Subject: Campaign] [Memo], 5/11/1971
From Strachan to Haldeman Re: Citizens fo the Re-Election of the President. Magruder met with the AG and received clearance for the last two names on the Committee - Eric Jonsson and Frank Borman. 1 pg. [Subject: Campaign] [Memo], 5/10/1971
From Strachan to Haldeman Re: Citizens for the Reelection of the President. Magruder met with AG yesterday. Matters discussed: announcement of formation of Citizens for the Reelection of President, Magruder will meet regularly with AG. 15 pgs. [Subject: Campaign] [Memo], 4/28/1971
Mission of the Planning Study on Primaries and Field Organization. Objective is to develop recommended, detailed proposals for approval regarding 1972 Nixon political field organization and suggested posture with respect to primaries. 35 pgs. [Subject: Campaign] [Report], no date
Re: Citizens fo the Re-election of the President. Magruder saw AG this afternoon, received clearance for these names: Dale, Fisher, Pappas, Hauser, Schollander, Volk, Jonsson, Borman. 1 pg. Handwritten [Subject: Campaign] [Memo], no date
To Attorney General Re: Utilization of Government Resources by General Eisenhower, President Johnson and Vice President Humphrey. 2 pgs. [Subject: Campaign] [Memo], 5/6/1971
From Chapin to Greig Smith. "At the present time, you will have to rely on press reports for information as to where the Presdient will travel or be speaking. 1 pg. [Subject: Campaign] [Letter], 5/5/1971
Strachan to Dwight. "Attached is the file on Greig Smith. I have a copy in my campaign file." 2 pgs. [Subject: Campaign] [Memo], 5/3/1971
From Greig Smith to Chapin. New youth organization named "The New Generation for Nixon," would like to attend as many of President's public appearances as possible. 6 pgs [Subject: Campaign] [Letter], 3/23/1971
For Attorney General Re: Campaign Task Forces. Attached is a listing of proposed Task Forces giviing an idea of thoughts as to how these should be set up. 7 pgs. [Subject: Campaign] [Memo], 3/22/1971
To Attorney General from Magruder Re: Announcement of the Committee for Nixon. Discussed the need to program the announcement of the campaign committee. 3 pgs. [Subject: Campaign] [Memo], 3/22/1971
To Attorney General from Magruder Re: The Role of the Republican National Committee in the 1972 Campaign. Evans and Magruder agreed to parameters of the RNC as they relate to campaign. 3 pgs. [Subject: Campaign] [Memo], 3/22/1971
To Magruder from Evans Re: Role of RNC in 1972 Campaign. Will be important to coordinate the efforts of three major components: White House, campaign team, RNC. 6 pgs. [Subject: Campaign] [Memo], 3/17/1971
To Magruder from Strachan cc Higby. This is a memo advising Magruder that Arlin Spector has offered to help in the campaign. 1 pg. [Subject: Campaign] [Memo], 4/15/1971
To Higby from Strachan Re: Magruder. Magruder expressed very real concern that his effectiveness in campaign will be undermined without confidence of Attorney General and Haldeman. 1 pg. [Subject: Campaign] [Memo], 4/14/1971
Handwritten Meeting Notes between L, JSM, G. JSM problem - outside activity sooner than expected. Problem prevention measures. Polling. 2 pgs. [Subject: Campaign] [Other Document], no date
To John D. Ehrlichman from Smith. President's public relations strategy warrants continued analysis and constant effort toward imrpovement. 3 pgs. [Subject: Campaign] [Letter], 4/5/1971
To Chapin from Magruder. Magruder advising Chapin to answer letter from Greig Smith. 1 pg. [Subject: Campaign] [Memo], 4/22/1971
To Higby from Strachan. Reviewing notes from the M, H, S meeting, the only outstanding item is the polling recommendation. 1 pg. [Subject: Campaign] [Memo], 4/21/1971
To Attorney General from Chotiner. Summer field just phoned in suggestion to take on Democratic candidates and blast them for devoting time and attention to attacking President at a time when he is working to disengage from war. 1 pg. [Subject: Campaign] [Memo], 2/12/1971
From Rose Mary Woods to Haldeman. "Lloyd Waring called last month to suggest that he felt it would be smart to bring Cliff White into the picture again." 1 pg. [Subject: Campaign] [Memo], 2/12/971
Handwritten Meeting Notes. Porter- RNC payroll. Hauser, Pappas, Dale, Fisher, Schollander. 2 pgs. [Subject: Campaign] [Other Document], no date
From Higby to Strachan. "Bob called the Attorney General and did not discuss the Magruder matter with him. This whole matter does, however, continue to be a problem." Should do something so Magruder doesn't feel he has gotten away lightly. 2 pgs. [Subject: Campaign] [Memo], 4/9/1971
From Magruder to Haldeman Re: Bart Porter. Salary part of Porter problem developed not from intention to give him raise, but to bring him back to level which had been indicated to him. Discussing Porter with AG would be mistake. 2 pgs. [Subject: Campaign] [Memo], 4/7/1971
From Strachan to Haldeman Re: Citizens for the Reelection of the President. Magruder, Moore discussed announcement of committee yesterday with AG. Dale will be chairman. 2pgs. [Subject: Campaign] [Memo], 4/6/1971
From Strachan to Haldeman Re: AG's Meeting with Magruder, March 27. Formation of Citizens for the Reelection of the President will probably be announced from Cincinatti the week of April 12. 3 pgs. [Subject: Campaign] [Memo], 4/3/1971
Handwritten notes. "AG concernted that G role too large - JSM thinks H people too large in camp." 10 task forces - AG - yes, go; JSM controls proj. 7 pgs. [Subject: Campaign] [Other Document], no date
Handwritten Meeting Notes. JSM - Dean - what can RNC do effectively+legally. Fundraising. K - in Fri, elec reform legis. Polling. 4 pgs. [Subject: Campaign] [Other Document], 3/10/1971
From Strachan to Chapin Re: "Youth for Nixon." "One of the task forces that Magruder is establishing deals with you in general and the 18-20 year old voter in particular." Appropriate follow-up should enabel to grasp opportunity. [Subject: Campaign] [Memo], 3/15/1971
From Strachan to Magruder Re: "Youth for Nixon." "A copy of Ron Walker's memorandum to Dwight Chapin describes two opportunities that should not be missed." 4 pgs. [Subject: Campaign] [Memo], 3/15/1971
Scholar Source Context
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localId
26145890
label
WHSF: Contested, 25-2
core
doc
dtoType
document
citationUrl
pageCount
1
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id
26145890
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contentType
document
title
WHSF: Contested, 25-2
description
This file contains:
From: Strachan To: Haldeman Re: Mr.s Mitchell's Scheduling. Magruder reports the decision was reached to have Mrs. Mitchell's scheduling handled by Magruder and Porter. 1 pg. [Subject: Campaign] [Memo], 5/26/1971
Handwritten Meeting Notes. Eight original members of Citizens for the Re-Election of the President, the need for approval on Joe Frazier. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan To: Higby. If Haldeman is going to see Magruder this week regarding campaign, might be helpful if either you or I sat in on the meeting. 1 pg. [Subject: Campaign] [Memo], 4/14/1971
Handwritten meeting notes. Names for RNC and status. 3 pgs. [Subject: Campaign] [Other Document], no date
From: Odle To: Dean. Revised list of various task forces that resulted from Magruder's meeting with AG. 13 pgs. [Subject: Campaign] [Memo], 1/1/1971
Handwritten meeting notes. JSM on polling information. 2 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman Re: Citizens for the Reelection of the President. Magruder met with AG yesterday. 1 pg. [Subject: Campaign] [Memo], 4/28/1971
From Strachan to Higby. "Magruder is very anxious to get Haldeman's reaction to Frazier." 1 pg. [Subject: Campaign] [Memo], 5/6/1971
Handwritten memo. Mitchell, JSM were helping Gifford. 1 pg. [Subject: Campaign] [Memo], no date
From Strachan to Haldeman Re: Citizens for the Re-Election of the President. "Joe Frazier, the heavyweight champion, could be approoached about being one of the eight original members of the Citizens for the Re- Election of the President." 2 pgs. [Subject: Campaign] [Memo], 5/6/1971
From C to G. "Alert of the info they are collecting here, will be worthless-" Handwritten. 1 pg. [Subject: Campaign] [Memo], 5/19/1971
From Magruder to Attorney General Re: Tracking the Presidential Contenders. "Completed an appraisal of current activity prior to developing reccomendations for improvements in the future." 5 pgs. [Subject: Campaign] [Memo], 5/13/1971
From Marik to Magruder Re: Researchmeeting with Peter Flanigan. Topics discussed: Polling Vendors, Polling Expert, Past Polling Activities, Overall Research Plan, Neughbors for Nixon, Next Meeting. 1 pg. [Subject: Campaign] [Memo], 5/17/1971
From Marik to Magruder Re: RNC Delaware Project. "Delaware project can be a very useful exercise to test our thinking on research planning. We must, however, be careful of several things." 1 pg. [Subject: Campaign] [Memo], 5/14/1971
From Marik to Magruder Re: Research. "I had an excellent meeting with Marty Anderson on Friday, and I thought you might find these notes of interest." 3 pgs. [Subject: Campaign] [Memo], 5/10/1971
From Strachan to Higby Re: Chapin raised interest point in Monday discussion. "It concerns to what extent we should build Dent, Finch, and other high visibility political operatives in the public's mind." 2 pgs. [Subject: Campaign] [Memo], 5/19/1971
Meeting Agenda. Magruder: meeting of Citicenz Committee. Sloan: Names for use on various finance committees; status of financial mailing. Dean and Odle: Convention plans. Flemming: Report on field organization. Magruder: Report on [Subject: Campaign] [Other Document], 5/21/1971
From Higby to Magruder Re: Memo written by Jon Rose to Dwight Chapin dealing with Don Schollander. "It is Bob's feeling that we ought to try if possible, to get Schollander much more actively involved with us. 5 pgs. [Subject: Campaign] [Memo], 5/19/1971
Into Deep Water, by Arthur Daley, NY Times. Don Schollander's Olympic successes. 2 pgs. [Subject: Campaign] [Newspaper], 5/18/1971
Meeting Minutes. Attendees: Magruder, Fleming, Sloan, Higby, Chapin, Strachan. "Subjects covered included those in the agenda and Jeb stated that he Citicenz Committee with the final names would be announced on Tuesday." 6 pgs. [Subject: Campaign] [Other Document], no date
Handwritten Meeting Notes. "Unhappy on Polling." Circulate agenda. 8 pgs. [Subject: Campaign] [Other Document], no date
From Higby to Strachan Re: Meeting/Minutes with Magruder. "I would like to see, by the end of today, a copy of your minutes from the last meeting we had with Magruder." 1 pg. [Subject: Campaign] [Memo], 5/11/1971
From Strachan to Higby. Magruder called and asked that breakfast meeting tomorrow be re-scheduled for Friday so Flemming can attend. 2 pgs. [Subject: Campaign] [Memo], 5/4/1971
From Magruder to Stephen O'Leary. "Mr. Haldeman has asked me to thank you for your letter of April 20 offering to be of assistance in the campaign to re-elect the President, and respond in his behalf." 1 pg. [Subject: Campaign] [Letter], 5/14/1971
From O'Leary to Haldeman. O'Leary writing to Haldeman because he would like to work on President Nixon's campaign staff for 1972. 1 pg. [Subject: Campaign] [Letter], 4/20/1971
From Colson to Haldeman Re: Ted Kennedy. "One of my best political sources in Boston tells me that Ted Kennedy has made unmistakably clear to his closest associates his plan to run next year if the President appears beatable." 1 pg. CC From [Subject: Campaign] [Memo], no date
From Odle to Strachan. "Pursuant to your request, attached are listings of the various 'planning studies' and the members of each." CC Magruder. 15 pgs. [Subject: Campaign] [Memo], 5/11/1971
From Strachan to Haldeman Re: Citizens fo the Re-Election of the President. Magruder met with the AG and received clearance for the last two names on the Committee - Eric Jonsson and Frank Borman. 1 pg. [Subject: Campaign] [Memo], 5/10/1971
From Strachan to Haldeman Re: Citizens for the Reelection of the President. Magruder met with AG yesterday. Matters discussed: announcement of formation of Citizens for the Reelection of President, Magruder will meet regularly with AG. 15 pgs. [Subject: Campaign] [Memo], 4/28/1971
Mission of the Planning Study on Primaries and Field Organization. Objective is to develop recommended, detailed proposals for approval regarding 1972 Nixon political field organization and suggested posture with respect to primaries. 35 pgs. [Subject: Campaign] [Report], no date
Re: Citizens fo the Re-election of the President. Magruder saw AG this afternoon, received clearance for these names: Dale, Fisher, Pappas, Hauser, Schollander, Volk, Jonsson, Borman. 1 pg. Handwritten [Subject: Campaign] [Memo], no date
To Attorney General Re: Utilization of Government Resources by General Eisenhower, President Johnson and Vice President Humphrey. 2 pgs. [Subject: Campaign] [Memo], 5/6/1971
From Chapin to Greig Smith. "At the present time, you will have to rely on press reports for information as to where the Presdient will travel or be speaking. 1 pg. [Subject: Campaign] [Letter], 5/5/1971
Strachan to Dwight. "Attached is the file on Greig Smith. I have a copy in my campaign file." 2 pgs. [Subject: Campaign] [Memo], 5/3/1971
From Greig Smith to Chapin. New youth organization named "The New Generation for Nixon," would like to attend as many of President's public appearances as possible. 6 pgs [Subject: Campaign] [Letter], 3/23/1971
For Attorney General Re: Campaign Task Forces. Attached is a listing of proposed Task Forces giviing an idea of thoughts as to how these should be set up. 7 pgs. [Subject: Campaign] [Memo], 3/22/1971
To Attorney General from Magruder Re: Announcement of the Committee for Nixon. Discussed the need to program the announcement of the campaign committee. 3 pgs. [Subject: Campaign] [Memo], 3/22/1971
To Attorney General from Magruder Re: The Role of the Republican National Committee in the 1972 Campaign. Evans and Magruder agreed to parameters of the RNC as they relate to campaign. 3 pgs. [Subject: Campaign] [Memo], 3/22/1971
To Magruder from Evans Re: Role of RNC in 1972 Campaign. Will be important to coordinate the efforts of three major components: White House, campaign team, RNC. 6 pgs. [Subject: Campaign] [Memo], 3/17/1971
To Magruder from Strachan cc Higby. This is a memo advising Magruder that Arlin Spector has offered to help in the campaign. 1 pg. [Subject: Campaign] [Memo], 4/15/1971
To Higby from Strachan Re: Magruder. Magruder expressed very real concern that his effectiveness in campaign will be undermined without confidence of Attorney General and Haldeman. 1 pg. [Subject: Campaign] [Memo], 4/14/1971
Handwritten Meeting Notes between L, JSM, G. JSM problem - outside activity sooner than expected. Problem prevention measures. Polling. 2 pgs. [Subject: Campaign] [Other Document], no date
To John D. Ehrlichman from Smith. President's public relations strategy warrants continued analysis and constant effort toward imrpovement. 3 pgs. [Subject: Campaign] [Letter], 4/5/1971
To Chapin from Magruder. Magruder advising Chapin to answer letter from Greig Smith. 1 pg. [Subject: Campaign] [Memo], 4/22/1971
To Higby from Strachan. Reviewing notes from the M, H, S meeting, the only outstanding item is the polling recommendation. 1 pg. [Subject: Campaign] [Memo], 4/21/1971
To Attorney General from Chotiner. Summer field just phoned in suggestion to take on Democratic candidates and blast them for devoting time and attention to attacking President at a time when he is working to disengage from war. 1 pg. [Subject: Campaign] [Memo], 2/12/1971
From Rose Mary Woods to Haldeman. "Lloyd Waring called last month to suggest that he felt it would be smart to bring Cliff White into the picture again." 1 pg. [Subject: Campaign] [Memo], 2/12/971
Handwritten Meeting Notes. Porter- RNC payroll. Hauser, Pappas, Dale, Fisher, Schollander. 2 pgs. [Subject: Campaign] [Other Document], no date
From Higby to Strachan. "Bob called the Attorney General and did not discuss the Magruder matter with him. This whole matter does, however, continue to be a problem." Should do something so Magruder doesn't feel he has gotten away lightly. 2 pgs. [Subject: Campaign] [Memo], 4/9/1971
From Magruder to Haldeman Re: Bart Porter. Salary part of Porter problem developed not from intention to give him raise, but to bring him back to level which had been indicated to him. Discussing Porter with AG would be mistake. 2 pgs. [Subject: Campaign] [Memo], 4/7/1971
From Strachan to Haldeman Re: Citizens for the Reelection of the President. Magruder, Moore discussed announcement of committee yesterday with AG. Dale will be chairman. 2pgs. [Subject: Campaign] [Memo], 4/6/1971
From Strachan to Haldeman Re: AG's Meeting with Magruder, March 27. Formation of Citizens for the Reelection of the President will probably be announced from Cincinatti the week of April 12. 3 pgs. [Subject: Campaign] [Memo], 4/3/1971
Handwritten notes. "AG concernted that G role too large - JSM thinks H people too large in camp." 10 task forces - AG - yes, go; JSM controls proj. 7 pgs. [Subject: Campaign] [Other Document], no date
Handwritten Meeting Notes. JSM - Dean - what can RNC do effectively+legally. Fundraising. K - in Fri, elec reform legis. Polling. 4 pgs. [Subject: Campaign] [Other Document], 3/10/1971
From Strachan to Chapin Re: "Youth for Nixon." "One of the task forces that Magruder is establishing deals with you in general and the 18-20 year old voter in particular." Appropriate follow-up should enabel to grasp opportunity. [Subject: Campaign] [Memo], 3/15/1971
From Strachan to Magruder Re: "Youth for Nixon." "A copy of Ron Walker's memorandum to Dwight Chapin describes two opportunities that should not be missed." 4 pgs. [Subject: Campaign] [Memo], 3/15/1971
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
5/26/1971
Campaign
Memo
From: Strachan To: Haldeman Re: Mr.s
Mitchell's Scheduling. Magruder reports the
decision was reached to have Mrs. Mitchell's
scheduling handled by Magruder and Porter.
1 pg.
25
2
>
Campaign
Other Document
Handwritten Meeting Notes. Eight original
members of Citizens for the Re-Election of
the President, the need for approval on Joe
Frazier. 1 pg.
25
2
4/14/1971
Campaign
Memo
From Strachan To: Higby. If Haldeman is
going to see Magruder this week regarding
campaign, might be helpful if either you or I
sat in on the meeting. 1 pg.
25
2
Campaign
Other Document
Handwritten meeting notes. Names for RNC
and status. 3 pgs.
Tuesday, May 17, 2011
Page 1 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
1/1/1971
Campaign
Memo
From: Odle To: Dean. Revised list of
various task forces that resulted from
Magruder's meeting with AG. 13 pgs.
25
2
Campaign
Other Document
Handwritten meeting notes. JSM on polling
information. 2 pgs.
25
2
4/28/1971
Campaign
Memo
From Strachan to Haldeman Re: Citizens for
the Reelection of the President. Magruder
met with AG yesterday. 1 pg.
25
2
5/6/1971
Campaign
Memo
From Strachan to Higby. "Magruder is very
anxious to get Haldeman's reaction to
Frazier." 1 pg.
25
2
>
Campaign
Memo
Handwritten memo. Mitchell, JSM were
helping Gifford. 1 pg.
Tuesday, May 17, 2011
Page 2 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
5/6/1971
Campaign
Memo
From Strachan to Haldeman Re: Citizens for
the Re-Election of the President. "Joe
Frazier, the heavyweight champion, could be
approoached about being one of the eight
original members of the Citizens for the Re-
Election of the President." 2 pgs.
25
2
5/19/1971
Campaign
Memo
From C to G. "Alert of the info they are
collecting here, will be worthless-"
Handwritten. 1 pg.
25
2
5/13/1971
Campaign
Memo
From Magruder to Attorney General Re:
Tracking the Presidential Contenders.
"Completed an appraisal of current activity
prior to developing reccomendations for
improvements in the future." 5 pgs.
25
2
5/17/1971
Campaign
Memo
From Marik to Magruder Re: Research-
meeting with Peter Flanigan. Topics
discussed: Polling Vendors, Polling Expert,
Past Polling Activities, Overall Research
Plan, Neughbors for Nixon, Next Meeting. 1
pg.
25
2
5/14/1971
Campaign
Memo
From Marik to Magruder Re: RNC Delaware
Project. "Delaware project can be a very
useful exercise to test our thinking on
research planning. We must, however, be
careful of several things." 1 pg.
Tuesday, May 17, 2011
Page 3 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
5/10/1971
Campaign
Memo
From Marik to Magruder Re: Research. "I
had an excellent meeting with Marty
Anderson on Friday, and I thought you might
find these notes of interest." 3 pgs.
25
2
5/19/1971
Campaign
Memo
From Strachan to Higby Re: Chapin raised
interest point in Monday discussion. "It
concerns to what extent we should build
Dent, Finch, and other high visibility
political operatives in the public's mind." 2
pgs.
25
2
5/21/1971
Campaign
Other Document
Meeting Agenda. Magruder: meeting of
Citicenz Committee. Sloan: Names for use
on various finance committees; status of
financial mailing. Dean and Odle:
Convention plans. Flemming: Report on
field organization. Magruder: Report on
25
2
5/19/1971
Campaign
Memo
From Higby to Magruder Re: Memo written
by Jon Rose to Dwight Chapin dealing with
Don Schollander. "It is Bob's feeling that we
ought to try if possible, to get Schollander
much more actively involved with us. 5 pgs.
25
2
5/18/1971
Campaign
Newspaper
"Into Deep Water," by Arthur Daley, NY
Times. Don Schollander's Olympic
successes. 2 pgs.
Tuesday, May 17, 2011
Page 4 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
Campaign
Other Document
Meeting Minutes. Attendees: Magruder,
Fleming, Sloan, Higby, Chapin, Strachan.
"Subjects covered included those in the
agenda and Jeb stated that he Citicenz
Committee with the final names would be
announced on Tuesday." 6 pgs.
25
2
Campaign
Other Document
Handwritten Meeting Notes. "Unhappy on
Polling." Circulate agenda. 8 pgs.
25
2
5/11/1971
Campaign
Memo
From Higby to Strachan Re:
Meeting/Minutes with Magruder. "I would
like to see, by the end of today, a copy of
your minutes from the last meeting we had
with Magruder." 1 pg.
25
2
5/4/1971
Campaign
Memo
From Strachan to Higby. Magruder called
and asked that breakfast meeting tomorrow
be re-scheduled for Friday so Flemming can
attend. 2 pgs.
25
2
5/14/1971
Campaign
Letter
From Magruder to Stephen O'Leary. "Mr.
Haldeman has asked me to thank you for
your letter of April 20 offering to be of
assistance in the campaign to re-elect the
President, and respond in his behalf." 1 pg.
Tuesday, May 17, 2011
Page 5 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
4/20/1971
Campaign
Letter
From O'Leary to Haldeman. O'Leary
writing to Haldeman because he would like
to work on President Nixon's campaign staff
for 1972. 1 pg.
25
2
Campaign
Memo
From Colson to Haldeman Re: Ted
Kennedy. "One of my best political sources
in Boston tells me that Ted Kennedy has
made unmistakably clear to his closest
associates his plan to run next year if the
President appears beatable." 1 pg. CC From
25
2
5/11/1971
Campaign
Memo
From Odle to Strachan. "Pursuant to your
request, attached are listings of the various
'planning studies' and the members of each."
CC Magruder. 15 pgs.
25
2
5/10/1971
Campaign
Memo
From Strachan to Haldeman Re: Citizens fo
the Re-Election of the President. Magruder
met with the AG and received clearance for
the last two names on the Committee - Eric
Jonsson and Frank Borman. 1 pg.
25
2
4/28/1971
Campaign
Memo
From Strachan to Haldeman Re: Citizens for
the Reelection of the President. Magruder
met with AG yesterday. Matters discussed:
announcement of formation of Citizens for
the Reelection of President, Magruder will
meet regularly with AG. 15 pgs
Tuesday, May 17, 2011
Page 6 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
Campaign
Report
Mission of the Planning Study on Primaries
and Field Organization. Objective is to
develop recommended, detailed proposals
for approval regarding 1972 Nixon political
field organization and suggested posture with
respect to primaries. 35 pgs.
25
2
Campaign
Memo
Re: Citizens fo the Re-election of the
President. Magruder saw AG this afternoon,
received clearance for these names: Dale,
Fisher, Pappas, Hauser, Schollander, Volk,
Jonsson, Borman. 1 pg. Handwritten
25
2
5/6/1971
Campaign
Memo
To Attorney General Re: Utilization of
Government Resources by General
Eisenhower, President Johnson and Vice
President Humphrey. 2 pgs.
25
2
5/5/1971
Campaign
Letter
From Chapin to Greig Smith. "At the present
time, you will have to rely on press reports
for information as to where the Presdient will
travel or be speaking. 1 pg.
25
2
5/3/1971
Campaign
Memo
Strachan to Dwight. "Attached is the file on
Greig Smith. I have a copy in my campaign
file." 2 pgs.
Tuesday, May 17, 2011
Page 7 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
3/23/1971
Campaign
Letter
From Greig Smith to Chapin. New youth
organization named "The New Generation
for Nixon," would like to attend as many of
President's public appearances as possible. 6
pgs
25
2
3/22/1971
Campaign
Memo
For Attorney General Re: Campaign Task
Forces. Attached is a listing of proposed
Task Forces giviing an idea of thoughts as to
how these should be set up. 7 pgs.
25
2
3/22/1971
Campaign
Memo
To Attorney General from Magruder Re:
Announcement of the Committee for Nixon.
Discussed the need to program the
announcement of the campaign committee. 3
pgs.
25
2
3/22/1971
Campaign
Memo
To Attorney General from Magruder Re: The
Role of the Republican National Committee
in the 1972 Campaign. Evans and Magruder
agreed to parameters of the RNC as they
relate to campaign. 3 pgs.
25
2
3/17/1971
Campaign
Memo
To Magruder from Evans Re: Role of RNC
in 1972 Campaign. Will be important to
coordinate the efforts of three major
components: White House, campaign team,
RNC. 6 pgs.
Tuesday, May 17, 2011
Page 8 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
4/15/1971
Campaign
Memo
To Magruder from Strachan cc Higby. This
is a memo advising Magruder that Arlin
Spector has offered to help in the campaign.
1 pg.
25
2
4/14/1971
Campaign
Memo
To Higby from Strachan Re: Magruder.
Magruder expressed very real concern that
his effectiveness in campaign will be
undermined without confidence of Attorney
General and Haldeman. 1 pg.
25
2
Campaign
Other Document
Handwritten Meeting Notes between L, JSM,
G. JSM problem - outside activity sooner
than expected. Problem prevention
measures. Polling. 2 pgs.
25
2
4/5/1971
Campaign
Letter
To John D. Ehrlichman from Smith.
President's public relations strategy warrants
continued analysis and constant effort toward
imrpovement. 3 pgs.
25
2
4/22/1971
Campaign
Memo
To Chapin from Magruder. Magruder
advising Chapin to answer letter from Greig
Smith. 1 pg.
Tuesday, May 17, 2011
Page 9 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
4/21/1971
Campaign
Memo
To Higby from Strachan. Reviewing notes
from the M, H, S meeting, the only
outstanding item is the polling
recommendation. 1 pg.
25
2
2/12/1971
Campaign
Memo
To Attorney General from Chotiner.
Summer field just phoned in suggestion to
take on Democratic candidates and blast
them for devoting time and attention to
attacking President at a time when he is
working to disengage from war. 1 pg.
25
2
2/12/971
Campaign
Memo
From Rose Mary Woods to Haldeman.
"Lloyd Waring called last month to suggest
that he felt it would be smart to bring Cliff
White into the picture again." 1 pg.
25
2
Campaign
Other Document
Handwritten Meeting Notes. Porter- RNC
payroll. Hauser, Pappas, Dale, Fisher,
Schollander. 2 pgs.
25
2
4/9/1971
Campaign
Memo
From Higby to Strachan. "Bob called the
Attorney General and did not discuss the
Magruder matter with him. This whole
matter does, however, continue to be a
problem." Should do something so Magruder
doesn't feel he has gotten away lightly. 2 pgs.
Tuesday, May 17, 2011
Page 10 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
4/7/1971
Campaign
Memo
From Magruder to Haldeman Re: Bart
Porter. Salary part of Porter problem
developed not from intention to give him
raise, but to bring him back to level which
had been indicated to him. Discussing Porter
with AG would be mistake. 2 pgs.
25
2
4/6/1971
Campaign
Memo
From Strachan to Haldeman Re: Citizens for
the Reelection of the President. Magruder,
Moore discussed announcement of
committee yesterday with AG. Dale will be
chairman. 2pgs.
25
2
4/3/1971
Campaign
Memo
From Strachan to Haldeman Re: AG's
Meeting with Magruder, March 27.
Formation of Citizens for the Reelection of
the President will probably be announced
from Cincinatti the week of April 12. 3 pgs.
25
2
Campaign
Other Document
Handwritten notes. "AG concernted that G
role too large - JSM thinks H people too
large in camp." 10 task forces - AG - yes,
go; JSM controls proj. 7 pgs.
25
2
3/10/1971
Campaign
Other Document
Handwritten Meeting Notes. JSM - Dean -
what can RNC do effectively+legally.
Fundraising. K - in Fri, elec reform legis.
Polling. 4 pgs.
Tuesday, May 17, 2011
Page 11 of 12
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
2
3/15/1971
Campaign
Memo
From Strachan to Chapin Re: "Youth for
Nixon." "One of the task forces that
Magruder is establishing deals with you in
general and the 18-20 year old voter in
particular." Appropriate follow-up should
enabel to grasp opportunity.
25
2
3/15/1971
Campaign
Memo
From Strachan to Magruder Re: "Youth for
Nixon." "A copy of Ron Walker's
memorandum to Dwight Chapin describes
two opportunities that should not be
missed." 4 pgs.
Tuesday, May 17, 2011
Page 12 of 12
Dick moore
THE WHITE HOUSE
WASHINGTON
May 26, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Mrs. Mitchell's Scheduling
Magruder reports that after extensive discussion with
Dick Moore and the Attorney General, the decision was
reached to have Mrs. Mitchell scheduling handled by
Jeb Magruder and Bart Porter at an office in the Citizens for
the Re-election of the President suite.
Telephone requests come through a separate line, but the risk
of discovery remains high because Magruder will be dealing
with the TV networks and other newsmen. Also, Mrs. Mitchell
stopped by the Citizens office last Friday to discuss
several schedul matters.
MEMORANDUM
THE WHITE HOUSE
45
WASHINGTON
April 14, 1971
MEMORANDUM FOR MR. HIGBY
FROM:
GORDON STRACHAN
G
If Bob Haldeman is going to see Jeb Magruder this week regarding
Paf
the campaign, it might be helpful if either you or I sat in on the
STATES
Do meeting. you agree? Good pt.
L.
JSM 4/8
names
lody
Frank Dale, Chmn
max Fisher
Tom Pappas
Flon
?Auk cooley today - Eorfaim
TR of wells Fargo
in S.F.
? Rita Hauser - Liberal / few
A Gapps R
Potential Tex Dem:
1.
Eric Jonsson- mayor
pot oil ?
of Dallos
abner Mc call - Th of
textles
Boyer Tex. Unin,
allan Shivers - former
Goo of Tex
Bush willget info
to 58m
nomes not to AG
J8M
JSM
O
com Cau- - 4/8
/
John Caroll Balt sun
Charles Bartlett-
a
ats com
Bol
G-
3
surveys
march, proj man
L.
on polling TF
4
Porter as another proj man
5
marek to receive all Dem contenders
today 5
-to go to Rnc for here
ump
\
-Dencer can
n
J8m
David + Bachanan
today re amn of TFs
7
nest wed - annou
8
J8m li 2 alls R/4/5
and
J 8m start each mtg
10
Kleindienst field open-Ifferent
but Fleming in this
the anhappy
T8m "confident nere w/ joe
N
same list Bol Kunzeg
on primaries
Flanigan -Dead citizens
Porter - replaces Henry
Berry hereby t +ae Koupenen am mid
FormUote - Whitalter chmn
Porter; Gallmath, DoA
Bol Sptzer - 1968, Hyde Munay
counsel to ag com in House
"Godon strador"
4/5
Dick moore + JS m
AG
1110
Dent to 50 Pul Coord
Fla
u/ Dole + Evons
-J8m
Friends Comm
announce?
wash Post - Ken Clausen
p. 1 - J Edgar + Rosonds EvanstRoc
Bortlett knows of Kalmbach,
A Gagrees that K
Dole - only ?
J8m
Bartletto canol, not
Dumway c beel WH Source
Jack mulcahy - not to be mentioned
J8m will get 2 more names: 1
? Cooley or Jack Drown
cal
Earl adams or Justin Dart
so Dem - Tex
Dent. - TR of Bank in Ga
Cin announce - meddle of real wk
no comment Ril Dole, Z,
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
DETERMINED TO BE. AN
ADMINISTRATIVE MARKING
12015, Section 6-102
By
E.O. Ep Date 3-23-82
April 1, 1971
CONFIDENTIAL
MEMORANDUM FOR:
MR. DEAN
FROM:
ROBERT C. ODLE, JR.
Attached is a revised list of the various task forces which came about
as a result of Jeb's meeting with the Attorney General.
First, we are planning to use Bob Merik, a consultant at OE, and
Bob Henry, an assistant to the Postmaster General, as project
managers on a number of these Task Forces. What is needed now
is to clear the use of these persons for these positions on an almost
full-time basis. They would stay in government, but work for us.
In some cases, perhaps Henry's, it may be necessary to place them
on other payrolls, while making them available to us at the same time.
We need your guidance as to how this ought to be done.
Second, Jeb has asked that you approve the use of the other members
of each Task Force, clearing the names with Bob Hampton if you think
it necessary. As we discussed, the Attorney General wants a memorandum
on these points making it clear we can do this. He has asked that the memo
be from you 10 Jeb Jeb can give it to him when he sees him next week.
Thanks.
Attachment
CC: Mr. Magruder
CONFIDENTIAL
I.
Primaries and Field Organization.
Studies all state primaries: when, where, the laws governing
in each, potential Republican opposition in each, Democratic
contenders in each and our posture toward them.
Also, examines existing GOP state organizations, finds
Nixon chairman in each state, organizes field operations, looks
at delegates being selected to nominating convention.
Dick Kleindienst, Chairman
Rob Odle, Project Manager
Harry Dent - White House
Harry Flemming - Campaign Committee
Bob Finch - White House
Fred LaRue - White House
Jerris Leonard - Justice
Dick Richards - RNC
II.
Citizens Committee.
Examine approaches to 1972 citizens activities, Examines
specific issues as they relate to the campaign and where certain
issues are most important. Realistically examines and appraises
the 1968 citizens' effort, and the needs for 1972.
Ailaniyon Wiley, Chairman
Biter
Bob Henry, Project Manager
Lamar Alexander - Outside
Harry Dent - White House
Dick Herman - Outside
Thomas W. Evans - Outside
Dick Richards - RNC
Charles Shearer - Export-Import Bank
George Bell - White House
Raymond Brown - 1968 Citizens
Ambassador Abbot Washburn - State Dept.
Ambassador Henry Catto - State Dept.
III.
Convention Logistics.
Bill Timmons, Chairman
Rob Odle, Project Manager
Harry Flemming - Campaign Committee
Ed Morgan - White House
John Niedecker - White House
Ron Walker - White House
Jo Good - RNC
IV.
Convention Strategy.
Studies location, format, dates, procedures, possible reforms,
strategies and tactics.
Don Rumsfeld - Chairman
Rob Odle - Project Manager
Roger Ailes - Outside
Len Garment - White House
Dick Moore - Justice
Bill Safire - White House
Frank Shakespeare - USIA
Dwight Chapin - White House
V.
Advertising, Direct Mail, and Campaign Committee Media
Organization.
Decides what type of advertising organization and approach
to use in 1972 (in-house or outside agency, etc. ) after studying
all options.
Decides on what press office and media operations are neces-
sary for campaign committee headquarters. Examines how
Lyndon Johnson conducted this aspect of his 1964 campaign.
-
Jeb Magruder - Chairman
Bill Rhatican - Project Manager
Dwight Chapin - White House
Al Cole - RNC
Steve Frankfurt - Outside
Len Garment - White House
Herb Klein - White House
Cliff Miller - Outside
Dick Moore - White House
Lyn Nofziger - RNC
Frank Shakespeare - USIA
Ron Ziegler - White House
VI.
Polling, Computers, and Research.
Decides on what polling is appropriate, what research and
retrieval facilities will be needed, acquires knowledge of how
to use computers, catalogs all polling resources.
Ed David - Chairman
Bob Marik - Project Manager
Martin Anderson - White House
David Derge - Outside
Peter Flanigan .. White House
George Grassmuck - White House
Ed Harper - White House
Tom Huston -- White House
Bill Low - RNC
Dick Howard - White House
Ray Price - White House
Lance Terrance - Commerce
VII. Democratic and Republican Contenders.
Collects information and clips on all Democratic Presidential
and Vice Presidential contenders as well as develops a feel
for the strategy of each. Perhaps each member of the task
force studies one particular contender. Analyzes Democratic
party strategy as well.
Also, collects similar information on potential Republican
challengers to the President's nomination.
Pat Buchanan - Chairman
Bob Marik - Project Manager
Ed De Bolt - RNC
Bob Finch - White House
Bryce Harlow - Outside
Dick Moore - Justice
Lyn Nofziger - RNC
Ray Price . White House
Don Santarelli - Justice
Bill Timmons -- White House
VIII. Spokesmen Resources.
Analyzes best uses of spokesmen, "surrogate candidates, 11 the
Vice President, Cabinet, Senate and House Republicans, White
House and Administration officials, entertainers, and sports
celebrities.
Don Rumsfeld - Chairman
Bart Porter - Project Manager
Ellen Annan - Outside
Ken Cole - White House
Roy Goodearle - White House
Herb Klein - White House
Ernie Minor -- RNC
Mike Saperstein - SEC
Ron Walker - White House
John Whitaker - White House
IX.
18-21 year old vote.
Bob Finch - Chairman
Bob Henry - Project Manager
Michael Dively - Michigan legislator
George Grassmuck White House
Stan Thomas - HEW
Anne Armstrong - RNC
Joe Blatchiord - Peace Corps
Mort Allin - White House
Gordon Strachan - White House
Ken Cole - White House
X.
The Black Vote.
Len Garment - Chairman
Bob Henry .. Project Manager
Art Fletcher - Labor
Bob Brown - White House
Charles Thomas - POD
Stan Pottinger - HEW
Ed Sexton - RNC
Sam Pierce - Treasury
XI,
The Women's Vote.
Pat Hitt - Chairman
Porter
Bol Henry - Project Manager
Virginia Allen - Presidential Commission on the Rights of Women
Anne Armstrong - RNC
Catherine May Bedell - Former Congresswoman; Railpax
Helen Bentley - Federal Maritime Administration
Carol Khosrovi - VISTA
Virginia Knauer - Consumer Affairs
Cynthia Newmann - Secretary of State of Virginia
XII.
The Middle American and Ethnic Vote.
Chuck Colson, Chairman
Bob Henry, Project Manager
Porter
Harry Dent - White House
Jim Keogh - Outside
Bill Gavin - USIA
Jerome Rosow - Labor
Gordon Strachan - White House
4/12
JSM
K
to see Sloans fund
expends - to d reporting &
- Hugh
non reporting $
J8m wall expends
according to
Polling
-J 8m wants issue into
pulled out by region
esp the non TR stuff
Agl d
- Magruder does not understand
- doesn't core about telepa
issue
polls, TR + Jeep stuff
- is stuff on trend bases
agee do own polling on premary
not it JSM -may use Pleaser Bush likes
battleground to
- Use moria w/ w Denget howe
as a separate corp need
people lived by cits comn
-AG wants to decide who ae wants
for camp polling so no WH
comm to Denge
- -Get Strategy Memo Rr/ L.
- Dergis attitude towl Pleases
J8m wants memo to WHS
saying any ideas re compaign
(eg. cac - nE Regional
wordin) shows come
to H (GS) or J8M.
- -ex- ex - Flemming pitch to AG
le Mc ce mtg
- AG should get all info
I. Primaries and Field Organization.
Studies all state primaries: when, where, the laws
governing in each, potential Republican opposition
in each, Democratic contenders in each and our posture
toward them.
Also, examines GOP state organizations, finds Nixon
chairman in each state, organizes field operations,
looks at delegates being selected to nominating
convention.
Dick Kleindienst, Chairman
Rob Odle, Project Manager
Harry Dent - White House
Harry Flemming - Campaign Committee
Bob Finch - White House
Fred LaRue - White House
Jerris Leonard - Justice
Dick Richards - RNC
Bob Kunzig - GSA
II. Citizens Committee
Examine approaches to 1972 citizens activities.
Examines specific issues as they relate to the
campaign and where certain issues are most important.
Realistically examines and appraises the 1968 citizens'
effort, and the needs for 1972.
Tom W. Evans, Chairman
Rob Odle, Project Manager
Lamar Alexander - Outside
Harry Dent - White House
Dick Herman - Outside
Dick Richards - RNC
Charles Shearer - Export-Import Bank
George Bell - White House
Raymond Brown - 1968 Citizens
Ambassador Abbot Washburn - State Dept.
Ambassador Henry Catto - State Dept.
Dick Wiley - FCC General Counsel
(Tom Evans requested this assignment.)
III. Convention Logistics.
Bill Timmons, Chairman
Rob Odle, Project Manager
Harry Flemming - Campaign Committee
Ed Morgan - White House
John Niedecker - White House
Ron Walker - White House
Jo Good - RNC
John Davies - White House
IV. Convention Strategy.
Studies location, format, dates, procedures, possible
reforms, strategies and tactics.
Don Rumsfeld - Chairman
Rob Odle - Project Manager
Roger Ailes - Outside
Len Garment - White House
Dick Moore - Justice
Bill Safire - White House
Frank Shakespeare - USIA
Dwight Chapin - White House
V.
Advertising, Direct Mail, and Campaign Committee Media
Organization.
Decides what type of advertising organization and
approach to use in 1972 (in-house or outside agency,
etc.) after studying all options.
Decides on what press office and media operations are
necessary for campaign committee headquarters. Examines
how Lyndon Johnson conducted this aspect of his 1964
campaign.
Jeb Magruder - Chairman
Bill Rhatican - Project Manager
Dwight Chapin - White House
Al Cole - RNC
Steve Frankfurt - Outside
Len Garment - White House
Herb Klein - White House
Cliff Miller - Outside
Dick Moore - White House
Lyn Nofziger - RNC
Frank Shakespeare - USIA
Ron Ziegler - White House
VI. Polling, Computers, and Research.
Decides on what polling is appropriate, what research
and retrieval facilities will be needed, acquires
knowledge of how to use computers, catalogs all
polling resources.
Ed David - Chairman
Bob Marik -- Project Manager
Martin Anderson - White House
David Derge - Outside
Peter Flanigan - White House
George Grassmuck - White House
Ed Harper - White House
Tom Huston - White House
Bill Low - RNC
Dick Howard - White House
Ray Price - White House
Lance Terrance - Commerce
VII. Democratic and Republican Contenders.
Collects information and clips on all Democratic
Presidential and Vice Presidential contenders
as well as develops a feel for the strategy of
each. Perhaps each member of the task force
studies one particular contender. Analyzes
Democratic party strategy as well.
Also, collects similar information on potential
Republican challengers to the President's
nomination.
Pat Buchanan - Chairman
Bob Marik -- Project Manager
Ed DeBolt - RNC
Bob Finch - White House
Bryce Harlow - Outside
Dick Moore - Justice
Lyn Nofziger - RNC
Ray Price - White House
Bill Timmons - White House
VIII.
Spokesmen Resources
Analyzes best uses of spokesmen, "surrogate
candidates", the Vice President, Cabinet,
Senate and House Republicans, White House
and Administration officials, entertainers,
and sports celebrities.
Don Rumsfeld - Chairman
Bart Porter - Project Manager
Ellen Annan - Outside
Ken Cole - White House
Roy Goodearle - White House
Herb Klein - White House
Ernie Minor - RNC
Mike Saperstein - SEC
Ron Walker - White House
John Whitaker - White House
IX.
18-21 Year Old Vote.
Bob Finch - Chairman
Bart Porter - Project Manager
Michael Dively - Michigan legislator
George Grassmuck - White House
Anne Armstrong - RNC
Joe Blatchford - Peace Corps
Mort Allin - White House
Gordon Strachan - White House
Ken Cole - White House
Lee Heubner - White House
X. The Black Vote.
Len Garment - Chairman
Bob Marik - Project Manager
Art Fletcher - Labor
Bob Brown - White House
Stan Pottinger - HEW
Ed Sexton - RNC
Sam Pierce - Treasury
XI. The Women's Vote.
Pat Hitt - Chairman
Bob Marik - Project Manager
Virginia Allen - Presidential Commission on the
Rights of Women
Anne Armstrong - RNC
Catherine May Bedell - Former Congresswoman; Railpax
Helen Bentley - Federal Maritime Administration
Carol Khosrovi - VISTA
Virginia Knauer - Consumer Affairs
Cynthia Newmann - Secretary of State of Virginia
XII. The Middle American and Ethnic Vote.
Chuck Colson, Chairman
Bart Porter - Project Manager
Harry Dent - White House
Jim Keogh - Outside
Bill Gavin - USIA
Jerome Rosow - Labor
Gordon Strachan - White House
Lazlo Pastore - RNC
Al Kaupinen - White House
Barry Locke - Transportation
XIII. The Elderly Vote.
Len Garment - Chairman
Bart Porter - Project Manager
Bernard van Rensselaer - RNC
John Guy Miller - Minority Counsel to Senate Subcommittee
on Aging
Brad Patterson - White House
George Bell - White House
XIV. The Farm Vote
John Whitaker - Chairman
Bart Porter - Project Manager
Bill Galbraith - Outside
Bill Taggart - Legislative Assistant to Bob Dole
Bob Spitzer - Outside
Hyde Murray --- Minority Counsel House Agriculture
Ken Khachigian - White House
XV. Utilization of Resources
Harry Flemming - Chairman
Peter Milspaugh - Project Manager
David Lissy - State Dept.
Dick Mastrangelo - H.E.W.
William Gifford - O.M.B.
with ws? Scho
DETERMINED TO BE AN
THE WHITE HOUSE
MING
WASHINGTON
E.O. 12085, 36.0.00 6-102
By
EP
NARS, Date 3-23-82
April 28, 1971
CONFIDENTIAL
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Citizens for the Reelection
of the President
Magruder met with the Attorney General yesterday. Subject
matters discussed included:
1. The formal announcement of the formation of the Citizens
for the Reelection of the President should occur next week.
2. Besides Frank Dale, Max Fisher, Tom Pappas, the Committee
will include Rita Hauser, Don Schollander (Olympic swimmer)
and Bob Volk (President of Union Bank, Los Angeles) .
Hal Greenwood, a Democratic supporter of Humphrey in 1968
and 1970, and Nathaniel Rogers, (a Democrat and the President
of the First City National Bank of Houston), may also be
included if they are cleared by the Attorney General.
3. Magruder and Odle will leave the White House payroll Saturday,
May 1. Effective Monday, May 3, they will be paid by the
Citizens Committee and will be located at 1701 Pennsylvania
Avenue.
4. Magruder has been talking with the top staff about his
role in the campaign. He will see the Vice President, Dole,
and Cabinet members individually at their convenience.
You have an appointment pending with him.
5.
Magruder will meet regularly with the Attorney General for
one half hour, twice a week to discuss the campaign.
JSM-
/
5/6 - Hold
Helel
never
annum ON: T8m u/
- zp Tues
10:
CORD Dale
- Mrs Mitchell
were
- Polling helping
J8M -Gifford+
Mellapough
nertweek
THE WHITE HOUSE
WASHINGTON
Date: May 6, 1971
TO: LARRY HIGBY
FROM:
GORDON STRACHAN
Magruder is very anxious to get
Haldeman's reaction to Frazier so
that the approach can be made
before the Tuesday announcement.
THE WHITE HOUSE
WASHINGTON
May 6, 1971
never
sent
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Citizens for the Re-Election
of the President
Joe Frazier, the heavyweight champion, could be approached
about being one of the eight original members of the Citizens
for the Re-Election of the President. Colson is enthusiastic
about Frazier. The Attorney General says "OK" but wants your
reaction to naming Frazier.
Frazier could be approached at a later date for a less pres-
tigious position - e.g. Athletes for Nixon, etc.
Magruder has talked with Bob Brown, who reports that Frazier is
not too bright and might cause a problem in this initial period
when hard questions are asked.
Recommendation:
Frazier is the biggest name in sports at the moment. He is
also a perfect contrast to Mohammed Ali in the minds of whites
and blacks. Frazier recently saw the President and the
announcement would appear as a natural result.
Approach Frazier now for Citizens for the Re-Election of the
President
Approach Frazier later for a different post
Forget Frazier
Magruder hopes to see the Attorney General on Friday to discuss
the formal announcement of the Committee. The announcement is
scheduled for Tuesday, May 11.
Magruder reports that Nathaniel Rogers, the Democrat from Houston,
will not be on the Committee. He supports the President but
doesn't have the time to serve on the Committee.
-2-
Similarly, Hal Greenwood, a Democratic supporter of Humphrey
in 1968 and 1970 is "waffleing" on his decision to serve on
the Committee.
The Attorney General is now approaching Eric Johnson, former
Mayor of Dallas. He is an independent but with Republican
leanings.
LE
Francis Dale
Rita Nausev
Thomas Puppas
May fisher
Bob volk
Don Schollander
nat Hal greenwood Rogers M woffle Bow turned down
need A approval an Joe nagier 1 fast.
Calson enchusiale
Mitchell says ok put w ands A OK too .
Tues
Modelan -
5/19/71
Mart of the info then are collecty
have will to withlen 1
and position, beid wold that
The day they to get are quote
- 50mg low they've got to unlerstad
lats be sorry for
They have made that they will
the -
L.
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
May 13, 1971
(202) 333.0920
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12005, Section 6-102
By
ER Date 3-23-82
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Tracking the Presidential Contenders
SUMMARY
As you know, one of the greatest concerns in this early phase of the cam-
paign is that we have a good system for tracking the Presidential contend-
ers. Accordingly, we have completed an appraisal of current activity
prior to developing recommendations for improvements in the future.
The various news media outlets are being covered and files are being main-
tained, to different degrees, in several locations, including RNC (Ed
DeBolt, Bob Chase), Pat Buchanan's office (Mort Allin), Chuck Colson's
office (Joanne Gordon, Ken Khachigian), and Herb Klein's office (Susie Low).
The activities of each are described in greater detail in Attachment 1. It
is our judgment that the quantity of material being collected and the number
of media outlets being monitored are adequate.
The information is being used by several people in developing strategy
against the contenders, notably by Chuck Colson in the White House and Lyn
Nofziger and the RNC. A brief description of their activities is also
given in Attachment 1.
At present, the RNC produces a monthly summary on each contender (weekly
for Muskie). That is a good first step, which serves to point out the
highlights. The data should then be passed through some type of evalua-
tion process in order to produce a meaningful analysis for political
action.
CONFIDENTIAL
2
We expect to have a firm recommendation by June 30 on early steps that
should be taken to give us an appropriate total system for opposition
research.
JEB $ MAGRUDER
Enclosure
DESCRIPTION OF CURRENT ACTIVITIES
RNC SYSTEM
The system is being operated by Bob Chase under the overall direction of
Ed DeBolt.
Information is currently being compiled on the following contenders:
Democrat - Muskie, Humphrey, Kennedy, McGovern, Hughes, Bayh, Jackson,
and Harris
Republican - McCloskey
Other - Wallace
In addition: files are maintained on Democratic Governors, Senators and
other leading party spokesmen, including Lawrence O'Brien and Ramsey Clark.
Persons such as John Gardner and John Lindsay are also in the system.
Material is being extracted from 108 newspapers (including 24 from the
Black press), 21 periodicals and the Congressional Record, as well as each
contender's speeches and voting record. The files are complete at least as
far back as late 1968 or early 1969.
In each case, an effort is in progress, using a capable volunteer in the
field, to gather pertinent local material from previous campaigns, such as
speeches, press releases, voting summaries, as well as material from news-
paper files on the contender's early political life. This data are expected
to be in the RNC headquarters by September, 1971, and on microfilm by the end
of the year. A significant amount has already been located and is being
classified in the field.
The clippings are indexed according to every applicable category, such as
names, major issues, geographic location, dates, etc., and placed in the
RNC's microfilm retrieval system. The data bank can be scanned rapidly by
machine to locate articles that fall under combinations of 1, 2 or 3 codes.
For example, one could locate statements by Muskie on Revenue Sharing made
in California.
The pertinent articles are displayed on a screen, and, if desired, prints
can be made.
2
At present, there are three people, besides Bob Chase, involved in the
operation: Bob monitors Muskie, one person monitors Humphrey, Kennedy
(and O'Brien), another monitors McGovern, Bayh and Hughes, and the third
follows Jackson, Harris and Wallace. In addition, Susan Borches follows
McCloskey. Two more people with backgrounds in political science, one
with a Master's degree, will be added by June 15. After their orientation
period, new assignments will be made to allow sharper focusing on those
contenders who appear to be most important at the time.
A monthly digest on each contender has been issued since September, 1970.
It includes a summary sheet, with backup data, on travel schedules, quotes,
editorial comment, public opinion polls and roll call votes. These serve
to highlight the most important information in the RNC file, so that the
entire data bank will not have to be reviewed at a later date.
As press coverage increases, it may be appropriate to issue reports more
frequently. Muskie reports are now being issued weekly. Manpower limita-
tions will enter into this decision.
The RNC also anticipates compiling a Quote Book on each contender, which
will further distill and organize the most useful information on each.
PAT BUCHANAN (MORT ALLIN)
This office reviews about 50 newspapers, the wire services and television
to produce a daily summary of the news for Administration use. A weekly
summary is compiled from a large number of magazines and periodicals. The
staff is made up of three full-time people and one part-time student.
All pertinent articles are clipped and filed by subject. The files are
generally oriented by issue rather than by personality, and there is not
extensive cross-indexing. The office has a good compilation of statements
favorable to the Administration from various sources.
Three weeks ago a file was started for each of the contenders, in which all
references from the daily and weekly news summaries are placed. This com-
plements the RNC file by including material derived from regular monitoring
of the electronics media. The file could be extended back as far as neces-
sary using the services of volunteers.
3
CHUCK COLSON (JOANNE GORDON)
This office is primarily interested in evoking views and statements from
key political people before or during the airing of controversial issues.
They do retain some files, but their mission is to use the information at
the time, rather than to compile a later summary.
CHUCK COLSON (KEN KHACHIGIAN)
Ken occasionally develops speech material on opposition contenders, for
use by members of the Administration or Congress. He maintains a file of
articles of major importance, but also uses the resources of the RNC and
Mort Allin's files when more detail is required.
HERB KLEIN (SUSIE LOW)
These files deal primarily with reactions to the Administration rather than
tracking opposition contenders. Much of the material is referred from the
issue files at the RNC, under the direction of Sue Borches. Miss Low's
office was very helpful in providing useful information during the 1970 cam-
paign, and has the capability to be a valuable resource in 1972.
LYN NOFZIGER
Lyn prepares material for a variety of purposes, including press releases
and RNC publications such as MONDAY. His information comes from many of
his own sources, as well as the RNC Research Division activities described
earlier.
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 120.8, Section 6-102
By
Ef
Date
3-23-82
CONFIDENTIAL
May 17, 1971
To
TO:
JEB BOB . MARIK MAGRUDER
FROM:
SUBJECT:
RESEARCH-MEETING WITH PETER FLANIGAN
At our meeting today, the following points were discussed:
1. Polling Vendors. I gave Peter a copy of Dave Derge's memo on the
first vendor survey. Peter leans strongly to the concept of one field
polling vendor and one telephone survey vendor (recommendation C in the
memo). This eliminates the necessity to manage several vendors in par-
allel operations and assures better consistency in trend data. He
feels that we should further evaluate the potential vendors by letting
them perform in battleground states (Derge's recommendation D). We
did not have a chance to discuss the recommendations that Tully Plesser
is preparing.
2. Polling Expert. Peter feels that we should definitely have an
expert in the field, such as Dave Derge, working between the campaign
organization and the survey vendors. He wants to look at other possi-
bilities besides Derge before a firm commitment is made. Lance Tarrance
has given me two names which I will research further.
3. Past Polling Activities. Peter is going to set up a meeting with
Derge, to review the polling activity in 1968, as well as to discuss
plans for 1972. He has asked for a summary from Larry Higby of Haldeman's
private polling activity (not content), and I will gather the public
polling summaries.
4. Overall Research Plan. We briefly discussed the overall system which
I had drafted, as well as the RNC plans to do a pilot study in Delaware.
Peter has copies of both the research plan and Dick Richards' write-up
of the Delaware project. He thought that the idea of testing some tech-
niques in Kentucky may have merit.
5. Neighbors for Nixon. I told Peter that we had talked to Dick Richards
and that you had contacted Alan Peterson for a summary of 1968 activities.
6. Next Meeting. If possible, the Derge meeting will take place next
week. If not, Peter and I will meet to discuss the overall project further,
after he has had a chance to digest the written material I left with him.
CONFIDENTIAL
CONFIDENTIAL
DETERMINED TO BE AN
Good
ADMINISTRATIVE MARKING
May 14, 1971
E.O. 12065, Section 6-102
By EV NAR., Date 3-23-82
TO:
JEB BOB MAGRUDER MARIK
FROM:
SUBJECT:
RNC DELAWARE PROJECT
Based on our conversations with Dick Richards, I think the Delaware project
can be a very useful exercise to test our thinking on research planning.
We must, however, be careful of several things.
(1) The project must be done well, or else it will fail and the cred-
ibility of that approach will be destroyed before the campaign begins. If
certain ideas are not workable, they should not be applied during the campaign,
but we do not want good ideas rejected because of faulty application in the
planning phase.
(2) We must be involved in the planning for use of demographic (census)
and voting data to identify the key voters, and in the design of the surveys
that will be used to measure their attitudes. This test should be closely
tied in with our overall research planning, not an independent activity. I
will keep Peter Flanigan informed as the program design progresses.
(3) One aspect of the program is to determine whether the opinions of
swing voters can be substantially influenced by certain campaign techniques.
Direct mail, direct personal contact a la Neighbors-for-Nixon, or other
approaches may be tried on a very limited, well-defined group of voters.
We must be sure that appropriate people are aware that such activity will be
occurring, and that they are satisfied that no embarassment will result for
the Administration. I would assume that the detailed plans will be reviewed
prior to approval for action.
(4) The polling vendor is Market Opinion Research (Bob Teetor), one of
those we have under consideration. If the RNC decides to use them, it would
provide valuable performance data for our evaluation.
(5) I have told Dick Richards that I would like to be involved in the
planning and the nuts-and-bolts execution of the project, if only to learn
where the rough spots are in the real-world application of a research plan.
He will be getting back in about one week with a more detailed plan for us to
transform into a proposal.
(6) I suggest you call Tom Evans at the RNC and indicate that we think
the project is potentially worthwhile and that we are extremely interested in
being closely involved to pursue the concerns discussed above.
CONFIDENTIAL
DETERMINED TO BE AN
ADMINISTRATIVE LEEKING
CONFIDENTIAL
E.O. 12000, Section 3-23-82 6-102
ep.
NARS,
Date
By
May 10, 1971
MEMORANDUM FOR:
FROM:
JEB MAGRUDER RH
BOB MARIK
SUBJECT:
RESEARCH
I had an excellent meeting with Marty Anderson on Friday, and I thought
you might find these notes of interest.
Research Activity in 1968 - Contenders and Issues
In 1968, the research function under Marty included opposition candidates
and issue positions. Peter Flanigan and Dave Derge did the polling separately.
In opposition research, each candidate's position on the issues was deter-
mined and compared to the President. Where stands were similar, the issue
was usually down-played. The differences were emphasized, particularly where
it was clear that the opponent came down on the wrong side.
In issue research, a policy position was developed and presented to the
President for approval. When adopted, it became the basis for statements,
speeches, etc. Speechwriting was very close to issue research. Marty
Anderson, Alan Greenspan (domestic policy) and Dick Allen (foreign policy)
probably spent 80% of their time on research and 20% on speechwriting. Pat
Buchanan and Ray Price spent about 10% on research and 90% on writing. However,
those writing the speeches had been involved in the development of the issue.
Marty feels that the present separation of issue/policy development and
speech writing has led to some rather sterile, boiler-plate speeches, and
that we should guard against that in the campaign.
Issue Research in 1972
Although many issues and programs have been established through the Administration
record of the first term, there should be an effort to develop new issues
and policies for the campaign. We should not be solely limited to defending
existing programs.
Polls
A weak point in 1968 was that the results of the polls were tightly held. There
was almost no interaction--either in terms of question input or opinion results--
between the polling people and those developing the issues. Our current efforts
in this regard are obviously in the right direction, and it is very important
that they succeed.
Network of Experts
In 1968, Marty set up a network of outside experts who could be reached at
any time for a reaction or input on a given subject. In 1970, the network
was mainly of people inside the government. We need to set up a similar
network for '72, but not too early because people might have been shifted
to different responsibilities by the time the campaign is in full gear.
The quality of the people in the network of experts and the research staff
is all-important, because success depends on being able to react quickly and
effectively to unexpected events. There will, for example, most likely be
instances where people in the bureaucracy tip the opposition candidate or
the press on some subtle flaw in Administration legislation.
The Director of Research must have a small group of people who know exactly
whom to call in the network in case of any fast-breaking issue. To call the
wrong person is sometimes worse than not reacting at all. The research staff
must also be able to understand very quickly what constitutes a hot issue,
SO that reaction and response are properly triggered.
We must avoid the appearance that the White House staff is running the
campaign, as well as any other indication that it is being supported in part
at government expense.
Communications to the Field
In communicating with the campaign party in the field, one often does not
realize how hectic things are on the plane. Marty solved the research liaison
problem when he traveled with the campaign party by setting a high priority
on keeping in contact with his cohorts back at the headquarters. If someone
on the plane does not make time for it, it is almost impossible to keep the
research information flowing to and from the field.
The 1970 Campaign
In 1970 on the campaign with Agnew, the major problem was knowing the person-
alities, issues, and other conditions in each state SO that the speech content
would be appropriate. The advance information could have been better. This
time, it would be advisable to compile data from the states: polls, issues,
personalities, etc.
They had a very good communications system to the plane which enabled them to
get important information several hours ahead of the accompanying press corps,
who generally had to wait until landing.
Documenting Past Experience
The experience of past campaigns will be invaluable in '72. Some straightforward
logistical items will almost certainly be done incorrectly at first if the new
people are given no guidance. Apparently the Advance Men, under Ehrlichman,
is the only area for which past experience has been written up in detail. It
would require, in most cases, a major effort on the part of the key people in
'68 to record their successful procedures and organizations. Adequate motivation
would only come if Mr. Haldeman and Mr. Mitchell were to contact each one and
ask him to prepare a notebook as a part of a compilation of the total '68
campaign, for planning in '72. One or two isolated notebooks would be of
little value in the absence of the others.
Computers
Computers have not been used effectively in past campaigns. In terms of
issues and contenders, the important thing is the content of current speeches
and statements, rather than instant retrieval of past records. The time
lag in finding a past reference is rarely a decisive factor, whereas bad
judgment during the campaign often is.
Computers may have been used to process data from polls, but apparently
not for processing democraphic data. It is usually too hectic during the
campaign to make a sophisticated computer program work effectively. However,
if a couple of knowledgeable people could be left alone to do it, and if
the decision makers in the campaign were disposed to use the output material,
it might be worthwhile to do. Kevin Phillips did some good things in '68.
Organization Structure
Marty sees a great danger in isolating various aspects of the campaign, in
individual organizational "cells". In '68 they were all together in one
building in New York. When they expanded beyond that, they went across
the street. He is apprehensive of the apparent trend in '72 to keep the
nucleus small and have the functioning units spread around town. The
enthusiasm of the campaign workers is not as great and they do not work so
hard.
It is very important to achieve maximum integration of all the functions.
In '68 there were about 40-50 people in the "main body" of the campaign.
He anticipates more in '72, if only because of the complexity of having a
President travel around the country.
General
When the '72 campaign plans have been drafted, they should be reviewed by the
appropriate people from the '68 and '70 campaigns SO that past errors are not
designed in again. General plans are very important, but most critical is
to get the right people to staff the organization.
ys FO
5/21
THE WHITE HOUSE
WASHINGTON
May 19, 1971
MEMORANDUM FOR:
LARRY HIGBY
FROM:
GORDON STRACHAN G
In the rambling discussion Monday with Chapin, he raised
an interesting point that you might want to consider. It
concerns to what extent we should build Dent, Finch, and
other high visibility political operatives in the public's
?
mind. The theory is that by building these independent
agents in the press we increase the protection afforded to
Mr. Haldeman, so that he does not appear to be the "Czar".
M
On another matter, you may be interested to know that
Ehrlichman went over to the Citizens Committee at 1701
to say hello to Magruder on Monday.
Let H hnowthing please
done
the Milchell Male
Sugget All that We we
G-include include
this in memo
the 58m mty
reporting on
wat to go over
Friday 5/21
noon /day
I
L
FU
Thursday
May 13
follow-up with Magruder on PERT chart
5/17- 58m- will
5/17
send on Then FU5/20
DETERMINED TO BE AN
CONFIDENTIAL
ADMINIS MATIVE MARKING
E.O. 120.5, Section 6-102
By iv
,
Date 3-23-N
Agenda
Friday Meeting
Friday, May 21, 1971
12:00 Noon
20
A.
Meeting of Citizens Committee next Wednesday, -- Mr. Magruder
5- Aak chair, all but Johnson, Pappau; Schol? Borman?
Hugh-pullic Rol Matilc
II. Names for use on various finance committees. Mr. Sloan
JSM 20 sloon; evenyone the address ber
hund
III. Status of Financial Mailing. -- Mr. Sloan
Hay as
out mon; K outside - 12,000
IV. Convention plans. -- Messrs. Dean and Odle
V.
Report field
Devel on contacts organization. - type of structure Mr. Flemming - whe regional or not.
VI. Report on polling. -- Mr. Magruder
12:32 - Dean anives.
no security at 1201 - Mrs. Mt Dean.
Dean- - do not file; the not yet
cleared by A Gor De Marco
- until law changesor or nomination
Conven - w/ excep of Chi no city wants us
miami - 400G. in 81 + serives
Houston -out
asking 800
Dean Donthnow Dem dates
4 an mty- next all -AG?
Flem + Leonard - wise locked ?puttydose.
CONFIDENTIAL
Gleasen . - served by Comn Cause sent
not Dismissed.
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12085, Section 6-102
By EP NARD, Date 3-23-82
May 19, 1971 CONFIDENTIAL
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
L. HIGBY
SUBJECT:
The Attached Memorandum
Attached is a memorandum written by Jon Rose to Dwight
Chapin debling with Don Schollander -- a member of your
Committee.
It is Bob's feeling that we ought to try if possible, to get
Schollander much more actively involved with us.
I'm not sure what your plans for Schollander are, but there
probably is a good way we can work Schollander into the overall
scheme of things.
Perhaps the best thing to do would be to bring him into the
White House first and then let him move out from there into handling
Youth for Nixon or some segment of the campaign.
Schollander is obviously an intelligent and highly articulate individual
and someone who we cannot deal with in a light manner. Therefore,
it would probably be wise if we sat down, perhaps at one of our 8:00 a.m.
breakfasts, and talked about this a little bit before anyone takes any action.
cc: Gordon Strashan
Attachment
LH:kb
C-Jagri
HRH
Fickler
May 11, 1971
356-
staryly with w th Statuan
TO:
DWIGHT CHAPIN
or
FROM:
JON ROSE
Pete
Attached is a schedule proposal for a very brief meeting by Don
Schollander with the President. You will no doubt recall that
Schollander won four gold medale at the 1964 Olympics and one gold
medal and one silver medal at the 1968 Olympics. He obviously has
a national, If not a world, reputation in sports as a swimmer. I
knew him reasonably well through a Yale organization with which we
were both connected. I happened to see yesterday that he is listed
as a member of the Citizens Committee to Reelect the President,
whenever that is announced. Dcalled him last night and he Indicated
that he would be in the New York area next week for the entire week
to promote a book which he has written.
Don is a handsome, articulate, and relatively famous member of an
age group whose support the President has, by most polls I have seen,
falled to gain. The reason I have proposed this brief meeting is that
X would like to see Don get really turned on about the 1972 effort so
that we could use him, if It were thought advisable, for a major effort
initially. He told me he had been vigorously approached by the Muskie
campaign, which he has obviously managed to sidestep.
If the President's schedule is crowded the week after next, obviously
the proposed meeting is not essential. Furthermore, I would think it
inadvisable to try to get any short-term press Impact out of it. The main
thing I would hope to achieve is the kindling of a strong enthusiasm on
the part of Schollander so that If we thought It useful, he could play a key
role in attracting the 18-to-30 vote in 1972. I think this sort of massage
is, like early campaign money, far more effective now than a frantic
last-minute effort in the spring of 1972. I just personally think that
Schollander is the type of person we need far more of rather than less.
If there is an open hour scheduled for the week after next, I think that
would be an appropriate occasion on which to accomplish the desirable
massage. I think that meetings such as these now can be merely in the
© 2 ©
interest of Presidential Interest and friendship, without being
explicitly political. If we failed to do this, I do not think anything
drastic will happen except Schollander's efforts may be confined to
Oregon rather than national in scope. This would seem to me
somewhat analogous to hiding a fairly bright light under a bushel.
Of course If the above Idea does not fit in with your and Bob's
conception of our overall effort at this point, please merely circular
file this memorandum.
Attachment
cc: Kehrli
Bull
SCHEDULE PROPOSAL
Date: May 11, 1971
FROM: Jonathan C. Rose
VIA: Dwlght L Chapin
MEETING:
Donald Schollander
DATE:
Tuesday, May 25, 1971
PURPOSE:
To reinforce Schollander's support for your
reelection. He has already agreed to serve on
Francis Dale's Committee to Reelect the President.
In the future It might be helpful to call upon
Schollander for active assistance In the 1972
campaign, particularly with regard to gaining
support of the 18- to 30-year-old voters.
FORMAT:
Oval Office
5 to 10 minutes
PRESS COVERAGE: Optional. Probably none.
STAFF:
Finch(?) Flanigan(?) Jon Rose(?)
RECOMMEND:
Flanigan
BACKGROUND:
As you will recall, Donald Schollander won four
gold medals In the 1964 swimming Olympics, and
one gold medal and one silver medal In the 1968
Olympics. He is three years out of college (Yale,
Class of 1968). He worked in San Francisco for a
year for the brokerage firm of Eastman Dillon and
is now a college administrator at Lewis and Clark
College, Portland, Oregon.
Obviously any drain on the President's time is
negative to a proposal such as this. Otherwise it
would seem that such a very short meeting would
be quite useful. Schollander is a handsome,
articulate, and world-famous member of an age
group in which the President's support is quite
- 2 -
weak. He has been approached by the Muskle
campaign but Instead has agreed to serve on
the Committee to Reelect the President. At
the moment his support is limited basically to
the use of his name on the committee. He is
a sufficiently attractive spokesman so that if
we begin now to subtly but actively involve him
with people here at the White House including
the President, I believe he could be perhaps
persuaded to play a much more active role in
the 1972 effort.
Times
Into Deep Water
By ARTHUR DALEY
At the age of 18 Don Schollander had achieved
things: He had won four gold medals in the 1964 Oly
Games; he had set 37 American and 22 world swim
records; he had been voted the world's best athlete, am
or professional, and he had entered the freshman cla
Yale. All items were to have profound effects on his
the last one most of all.
Somewhat to his embarrassment, he was known a
Golden Boy, a nickname that reflected the colorati
the medals he took at 7
and the blondness of his
But not even themost C}
of the moderns would
him by referring to hi
just another jock. He wa
sane and sound for that
much too intelligent. S:
before the opening of
1968 Olympic in Mexico
the deep-thinking Scholl
wrote out a speeh he
ned to deliver, resigning
the United States O:
Team as a personal p:
against the way the O:
movement had departed
the ideals that original:
tivated it. Dissuaded
George Haines, his coac.
the man to whom he
so much, from taking S:
ruptive a stand on the e
an Olympics that had all
been burdened by an in
nate amount of troubles
pocketed his speech. Alth
he competed to win an
gold medal and a silver
he did not pocket his :
They come shooting to
face in an absorbing
"Deep Water," that
wrote with the aid of a
roomie, Duke Savage.
that Crown Publishers
have on the shelves to
row. Because of his
fame, Schollander has
able to view things in
rare and privileged per
tive. To him the deep :
is clear and unrefracted
can see everything-frc:
bottom to the top. The
Don Schollander with his
Blue from Yale, now a vi
1964 Olympic gold medals.
able 25, does not write
angry young man recki
blasting the establishment. He writes as a disturbed :-
man whose personal experiences have led him to fe
down by the inefficiency of the Amateur Athletic [
the lack of principle in the National Collegiate Athlet:
sociation, the remoteness of the United States 0:
Committee.
Because he speaks with the measured calm of a cli
analyst, Don is extremely effective in what he says. He
it well because he supplies fascinating and inform
alimnoes behind the scenes. He even fires a caustic de
sailing champion, won with a
and J. Pixton
crew consisting of Gary A. Job-
19-Whiff, Rick Alexander
on and Bob A. Martus.
50-White Mist, William W.
Holman Jr.
52-Tern, Mark Usiskin
AT AMERICAN Y. C.
53-Elan, Alan Broder
54-Hustler, S. Michael
Two races Saturday, one Sunday
ETCHELLS-22 SPRING REGATTA
Maudelayne, Frederic
H. Heerde
(Position each race in parentheses;
:No S.T.C. Rating.
then total points)
(1-3-2)-53/4; 2, George M. Isdale Jr.
Spencer J. Leach, Jr. and Peter T. Cooper
-28%; 9, Alex N Brain
and and Timothea Larr (3-8-4)-15; 4, James
J. Parker Ketcham (6-4-1)-103/4; 3, David and
Stiassni (4-11-wd)-31; 10.
(5.13-wd)-34; 11, L. Sant
Allegra Mertz (7-6-5)-18; 5, Marvin
John Blomberg (12-7-dns)-
(2-5-00 Kapilow (8-9-3)-20; 6, lames F culter
Duffy (10-10-dns)-37.
A plunge into "Deep Water" is recommended.
directors.
a member of the United States Olympic Committee board
thin as a member of the A.A.U. swimming committee and
man of action, he has already started on reform from
mpic Games are in danger of dying. Don is not just talk.
hollander holds that amateurism is dead and that the
The book emerges from a deep and understanding man.
re entitled to their gestures of protest.
itics. He also thought Tommie Smith and John Carlos
mpic movement slide into the jungle of international
to boycott threats on South Africa, thereby letting the
also accuses the I.O.C. of surrendering principle in yield-
would withdraw if that should suit its convenience.
ement are strictly propaganda vehicles for the U.S.S.R.,
Schollander writes that both sports and the Olympic
fact that two Russian girls set world records.
the Moscow papers ignored everything about it except
ites team, which won the meet, 11 victories to 6. How-
He did, too. His opening victory sparked the United
suddenly I knew I was going to win."
for the sake of Russian propaganda. God, I was mad.
asn't going to get bumped off by any Russian psych-out
worked. I was staking my career on this meet and
ng to be pushed and that, whatever they had done, it
As for me, I told myself I'd been pushed all I was
I was so mad, not just for myself, but for the whole
hotel, the food, the spy, the tests, the guided tour, every-
"Suddenly I began to get mad about the whole setup-
Skimpy Reporting
cold-blooded cynicism appalled Schollander. He wrote:
therefore they could disregard the Vietnam excuse.
miniously routed. But their swimming team was strong
they came up with a weak team that would be
15. presumably as a Vietnam protest but actually be-
The Russians had canceled a track meet in the United
et propaganda ploy.
can swimmers to get trapped in Moscow as part of
State Department for permitting him and touring
ses behind the scenes. He even fires a caustic dornick
because he supplies fascinating and momateve
DRAFT
MINUTES - MAY 7 MEETING, AGENDA ATTACHED
ATTENDEES: Magruder, Fleming, Sloan, Higby, Chapin, Strachan at
12 noon; Dean at 12:30 p.m.
Subjects covered included those in the agenda and Jeb reviewed stated
that the Citizens Committee with the final names would be
announced on Tuesday.
Sloan raised the question of use of the White House list (500,000),
but Chapin advised that Haldeman had put the full 500,000 on hold
posatively. Magruder and Sloan suggested that the list could be
mixed to hide the 500,000 and noted that they would raise the
subject again at a later meeting.
Lee Nunn's name was mentioned in terms of his fund raising function
and argument that using a "nominating" committee instead of a
"campaign" committee would prevent the filing problems. Sloan
raised this again when John Dean arrived at the meeting but and the
distinction was not generally accepted.
Several of the names of the members on the Committee were reviewed,
including the fact that the Committee lost Nate Rogers; that the
decision was "no" on Frazier; that the Committee lost Russell
(black Vice President of Pepsi)' and that the AG waffeled on
Kendall, the President of Pepsi: the AG rejected Ed Pauley as a
Right Wing Democrat: the decision was also "no" on J. Paul Austin
(President of Coca Cola).
-2-
Magruder reported that Bob Marik, Bart Porter, and Rob Odle are
working full time on the task forces. Marik and Porter are being
paid by the RNC for six months.
The Citizens Committee handling of Mrs. Mitchell's speaking
engagements at 1701 was discussed. Magruder reported that Dick
Moore was against the activities being handled at Justice as was
the Attorney General. It was Chapin's view and Higby's that Mrs.
Mitchell's activities should be handled through an office at the
Watergate. There was some discussion of having Haldeman discuss
the matter with the Attorney General, but the decision to raise
this with Haldeman was delayed at Magruder's request.
The group discussed that a National Finance Chairman should not
be announced or appointed until after the convention, but that
in the meantime Frank Dale should sign "thank you" letters for
unsolicited funds.
Kay, Nunn, and Stans should continue to make trips around the
country in their fund raising capacity.
The group discussed that the first Clerk of the House fund raising
report is due June 10th. Dean reported that Pat Buchanan's brother
several past
had reviewed similar reports and would be in charge of preparing
the next one. Two questionable items were discussed: the first
concerns a $35,000 loan which Fleming argues should be treated as
a wash Dean will review the report as prepared by Buchanan.
-3-
Dean reported that Muskie and MacGovern are reporting through
a shield. They too have the fat cat types, with no attempt at
a grass roots appearance. On the basis of this, Dean doubts
that they will attack us. However, he points out that Common
Cause could be the largest threat because of its grass roots
supports and the fact that big types are paying gift tax (one
is alleged to have paid $500,000 in gift tax alone)
The subject of a mass mailing fund raising drive was discussed.
Some concern centered on whether this would ruin the RNC's
fund raising drive. Sloan reported that it would take ten days
for a mailing to get out. This could be underway by the first
reporting period. Dean mentioned that that might be an appropriate
way to insure that our first direct mail fund raising, as all the
rest of our direct fund raisings,will be the"most successful in
history."
Magruder pressed Dean for information on the filing requirements
for the general election. Dean reported that Rehnquist at Justice
is researching the area on the basis "when is the latest time either
Republicans or Democrats can hold a convention and still comply with
the filing requirements.' Dean mentioned that certain of the
primary state reports prepared by Joe Good were inaccurate and
Magruder promised to raise these again and report to Dean.
-4-
Magruder reported that Humphrey and LBJ used the White House and
EOB facilities for campaign purposes, but the consensus of the
group was that we should not become similarly involved.
Magruder reported that all the study groups are currently active
since he has personally contacted all of the chairmen. The
Democratic and Republican contenders memorandum is due today and
the polling computer memorandum is due next week. The four areas
that Magruder sought for information on contenders included
Colson, the RNC, Buchanan, and Suzie Low at HGK. Everyone agreed
that the gathering of the information was no real problem but
emphasized that the problem is controling the counter activities.
There was some discussion of the fact that there should not be
an overall plan, rather, individuals should do it their own way.
So then the question becomes "whether" such activities should be
given the go ahead.
Magruder reported that some of the committees were moving slow
(Finch, Rumsfeld, the 18-20 year old), but that basically he was
confident that he would meet his October 1971 deadline.
Discussion shifted to the volume of mail currently being by the
re-election committee. Magruder reported that his understanding
with Tom Evans at the RNC would be that the RNC would handle
the processing for the next six months until the Citizens Committee
was sufficiently geared up to respond.
-5-
John Dean raised the importance of preparing a pert chart for
Haldeman and the Attorney General to review directly. This
chart should show all the critical deadlines and suggested time
frames for decisions. This would be a campaign planning calendar.
Magruder said that he would prepare such a chart.
Dean also suggested that an agenda for the next meeting should
be prepared and distributed to the attendees ahead of time.
Strachan will assume responsibility for doing this.
The subject of a Key States Task Force was raised. Fleming
reported that he is reviewing personally the nine states with
17 or more electoral votes. Most of these have serious party
organizational problems. Magruder reported that it is the RNC's
primary function to work on the problem states and build up the
party in those states.
The subject of OMB grants was reviewed. Gifford is the only
non-hatched employee of OMB and has been charged with the
responsibility to review and control projects between now and
1972.
Fleming believes that Oregan will have the most signifigent pre-
convention problems. This is because the party organization there
is so divided. Fleming believes we have only one man out there who
is on our side.
-6-
Magruder is to get a list of the key Congressmen and key
states from Timmons and assign John Nidecker or one other guy
to each key man for "stroke". These key Congressmen should
receive speical treatment from Timmons, Gifford, and the
Cabinet officer from each department according to Fleming.
The subject of OMB and Gifford and their responsibility to set
up a separate political network was discussed. Shultz is
deeply involved with this. Arnie Webber, a Democrat on OMB
was characterized by Chapin, Dean and Fleming as tough and good
as was Cap Weinberger.
Gifford in OMB works directly for Shultz and is paid
by us
(reason for being non-hatch). But he needs an aide to follow-
up on the details. He previously worked for Goddell but is now
with us.
The Parker system of reviewing calendar events for trips which
are then relayed to Erlichman and OMB should be expanded to
include Cabinet Officer's trips now and eventually in the campaign.
Mething Underpring
5/7
chapin- -
- -not big waste of time
- name women ame ?
Gifford - there imp
-Mrs. Mitchell re - raise
- n. H - IT wants to go up
note to H, raise +
get research
- Pach Howard + cw C for
Splns Bur.
-womem ambas
at 1701? next week.
hi
Mty
- Details
- Raise pts to be covered
by someone
- -G communications grp not actiongip.
1
FU J8m le dear
G FU here at WH.
Circulate ayenda
pen whe D C attend or not.
AGENDA
MAY 7, 1971
ASKED TO ATTEND: MAGRUDER, DEAN, FLEMMING, SLOAN, HIGBY, CHAPIN
SUBJECTS:
1. CITIZENS COMMITTEE - NAMES AND ANNOUNCEMENT, MAGRUDER
2. STRACHAN AND SLOAN - a) PROCEDURE FOR REQUESTING FUNDS
USE OF WHITE HOUSE LIST (500,000) FOR DIRECT MAIL
FUND RAISING
3.
WHO KNOWS WHO IS CHARGING OFF ON HIMSELF - ANY FREE AGENTS
COLSON DOING ANYTHING ON CONTENDERS
4. LEE NUNN'S ROLE - CITIZENS COMMITTEE
strong poe role; fin. role secondary; mechanics; dhis wannoen role
5. MAGRUDER MENTION FLEMMING ROLE
50 St polo wee; st org; primaries
6. PEOPLE'S ESTIMATES OF GROWTH OF COMMITTEE -
ESTIMATE CHECKS, ROBOTYPE, OPERATIONAL
7. DEAN - STATES FILING, GENERAL ELECTION STATES FILING
1. Last nate Rogers; no on Fragier,
lost Russell (beack upol Pepsi).
Buch to have asked Eric Jonsoon;
ha Rue is FU; Flan Frank Borman
(Eastern + Pow); Kendall < AG waffle;
Ed Pauly - Rt winy Dem AG no, no on
J. Paul Austin Don Schollonder;
Tues - cin 7/- sorte publicity - nets TU
10 clarkd
2. Proe w/no low contribe - multiple corams - test House report
-H hold on 500,000 wrote in positively
Held announce until be I - to miss the filing req.
JSM+ S mix lists to hule the 500
-JSM- agl hold
3. Nunn - Comm for "nomination" so no report but Camptin
J8m-
-
mauk, Porter, odle -full time
on the 15 TFs.
-marik + Porter - paid by RNC
for 6 mos.
mrs. Mitchell's activities w/ Secy
at 1701.
Dick Moore ag/activisat Justice
G
H Tal Pap AG on
location of Mrs m
-Secret location
G get altern's Ph / 5m
Expanding role
moore IAGI Deik moore
nate Fin Omn - not announced
or apptd until Convention
Frank Dale
rigns chanl - -yore letters
K, nunn + Slans: trips arerend
country
ISI Reporting Period - Clerk of House
35 loans
15 non repor fin com
Muskie + Mc G -
Dean
Reporting, thru shield
Fat cat types no gross wots
appearance
They won't attack us
Common Cause- - beggest theat;
beef gross roots -big types
are paying GT
Hank Buchanan - the acctant has
reviewed previous reports
Orig 35 G loan just put three Comm.
whe go for mass onailing for Cit Cornm;
whe screw Rnc ?
- 10 days for mlg; could have
undeway before 1st reporting period.
Filing Date - Rehngust checking
for gentelec filing
-when is latest time Ror 0
to hold convention + still
comply w/ filing reg.
- Premory state report inaccuracies
Tummons 1 package - dates
Aumphrey + LBS J used WHT
EOB B facilities for Comp purposes,
G7L- - J8m bad on staff- noble
Study Groups
- choumons - all active
Dean
- Dem + Rep contenders today
- Polling Computer - nert ak
J8A- 4 places where infe
is being sought
c cuc
2 Rnc
J8M knows
o Bachenar
4
Lowe - HGK
Problem is controlling
the countering of achivities
no over all plan - need "whe"
Individuals doit their own way.
Some comms moving sdoce (Finch,
Reemsfeld, 18-20 on cole).
Volume of Mail - Realee / Programs- - wHen RNC.
Rnc-pesd 6 mas; then operational later.
J8m
prepare chart Gall
of the things 2 flow
- for It + AG to directly virell.
- Deadlines
- Dean 70neperson
get cretical dates.
Camp Planning Colendor
Oct 31 - Deadline for
agree on all items
- 4-mo's for/n H; only open is Fla
(mar 11?)
well - circulate before Friday mtg.
Key States TF- -
Elemming -/asts w/17 + elecuats
Most have berious piobs.
J8m - 11
Rnc main punction go
dunte 10elee votes to
proceem states buld up.
FU- - Flem // mo on RNC.
Grants
Gifford - only non- Hatch om B
review projects/ control bet nows 72
are - pre conven pue if anywhere.
hest of key congimen, in ley states
J8m RITimmons + assign
Rolly then + one guy has
-
-Timmons Key man stroke.
- G iffero
- Each Dept poe Dravelest
- Calfin Officer - play
game w/as
om B - G ifford - fagre to set
upa separate pol network.
schulty-
arnie Weber - Dem - tough + good.
Cap Weiplerger -
Gifford - works dipitly for Schultz +
2
-aide to FUI
paid for ey us.
worded for Goodell, but nove w/us
Parker system of calender review
for this
E+OMB
- Use for see + Compaign
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
HIGH PRIORITY
May 11, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGB Y
L
SUBJECT:
Meeting/Minutes with Magruder
I would like to see, by the end of today, a copy of your minutes
from the last meeting we had with Magruder.
Thank you.
THE WHITE HOUSE
WASHINGTON
Date: May 4, 1971
TO: LARRY HIGBY
FROM:
GORDON STRACHAN
I
Magruder called and asked that
Rm
our breakfast meeting tomorrow
be re-scheduled for Friday at
1200 pm SO that Flemming can
attend.
Magruder asks that the meeting
be held at 1701 Pennsylvania
Avenue. Do you still want to
attend?
YES x
NO
Here at WH
Roose Rm
4-28-71 TAPE
note
RE: Wednesday morning breakfast -
7L5/4 5/4 Gordon 5/6 agenda
Be sure that I have Larry attend the first couple also, make
sure that I advise Jeb at the fact that Larry will be attending
call mess for table in back for 4 people at 8 am Wednesday
4:00 pm - call for agenda for am breakfast
now apternoon on Fin on at 1701
May 14, 1971
Dear Mr. O'Leary:
Mr. Haldeman has asked me to thank you for your letter of April 20
offering to be of assistance in the campaign to re-elect the Pres-
ident, and respond in his behalf.
We are indeed grateful for your kind offer to help, and appreciate
your taking the time to write. For the present time, the very small
staff which we now have will be sufficient to meet our limited needs,
but we do anticipate that in several months our needs may expand.
In the meantime, please keep us in mind, and should you ever be in
Washington, please contact me, or Mr. Robert c. Odle, Jr., in my
absence. We would certainly want to meet and talk with you while
you were in the city regarding your interest in the campaign.
Again, thank you for writing.
With Mr. Haldeman's best wishes,
Sincerely,
Jeb S. Magruder
Mr. Stephen E. O'Leary
134-25 Franklin Avenue
Apartment 606
Flushing, New York 11355
JSM:RCO:jcm
bcc: Mr. Gordon C. Strachan
The White House
Washington, D. C. 20500
Mr. Stephen E. O'Leary
134-25 Franklin Avenue #606
Flushing, New York 11355
April 20, 1971
Mr. R. H. Haldeman
The White House
1600 Pennsylvania Avenue NW
Washington, D.C. 20500
Dear Mr. Haldeman:
Please let me re-introduce myself by refreshing your memory
of when and where we met. It was in Los Angeles in March of
1968, and I was applying for a summer job with JWT. Unfor-
tunately, nothing worked out at that time; but I did end up
with JWT in New York, where I have been working since July
of 1969.
I am writing to you because I would like to work on President
Nixon's campaign staff for 1972. I have a great deal of respect
for President Nixon as an individual, and I admire his deter-
mination and conviction. For these reasons, I would like to
see him re-elected in 1972. However, I sincerely feel that
he and his programs are severely misunderstood by most young
people today; and I would personally like to work to see this
corrected.
Beyond this, I have always had a desire to be involved in
politics, but my real feelings go deeper than that. I really
want to do something for mankind, to feel that I have personally
contributed to helping people. I realize this can't be achieved
by wishing hard, but that it takes commitment and lots of it
to get anything worthwhile accomplished. I see politics as the
best channel for these commitments because government is and
will continue to be the focal point of decisions directly
affecting all people.
These two statements summarize my reasons for wanting a position
on the campaign staff. I would like very much to pursue this with
you in person, and I would appreciate an opportunity to speak
with you in Washington if at all possible.
Sincerely,
Stephen Stephen E. O'Leary
THE WHITE HOUSE
WASHINGTON
Date:
TO: LR
FROM:
GORDON STRACHAN
copy to
magruder; oig
each te me
DONE
THE WHITE HOUSE G
WASHINGTON
Date:
TO:
H. R. HALDEMAN
FROM:
BRUCE KEHRLI
FyI- THEN TO
AGTHROUGH G,MAGNOR.
Do we color wat info 18m
G, <
THE WHITE HOUSE
WASHINGTON
May 10, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
CHARLES COLSON
SUBJECT:
Ted Kennedy
One of my best political sources in Boston tells me that Ted Kennedy
has made unmistakably clear to his closest associates his plan to
run next year if the President appears beatable. There is a four-
room office presently being devoted to a compilation of the Kennedy
record. Television is being planned very similar to Jack Kennedy's
of 1960 short 5 minute historical sequences out of Kennedy's
career, kind of action documentaries (you may remember the PT-Boat
5 minute film that was used so effectively in the 60 campaign).
A small but very select staff of old Kennedy family loyalists is being
assembled. One of those who was hired who had been involved in
prior Kennedy campaigns told a friend of mine that he was assured
that his efforts would not be wasted, that it was odds on that the Senator
would run, but that it wouldn't finally be decided until the end of the
year or early next year.
This is just a straw in the wind except it comes from someone who has
kept close tabs on the Kennedy operation since 1952.
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON. D.C. 20006
May 11, 1971
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR:
MR. GORDON C. STRACHAN
FROM:
ROBERT C. ODLE, JR.
RCO
Pursuant to your request, attached are listings of the
various "planning studies" and the members of each.
These reflect the most recent changes as a result of Jeb's
latest meeting with the Attorney General.
CC: Mr. Jeb S. Magruder
Attachments
CONFIDENTIAL
CONVENTION
Bill Timmons - Chairman
Rob Odle, Project Manager
Part One - Logistics and Site Selection
John Davies - White House
Harry Flemming - Campaign Committee
Dick Moore - White House
Ed Morgan - White House
John Niedecker - White House
Ron Walker - White House
Jo Good - RNC Liaison
Part Two - Strategy
Roger Ailes - Outside
Pat Buchanan - White House
Dwight Chapin - White House
Harry Dent - White House
Len Garment - White House
Dick Kleindienst - Justice
Fred LaRue - White House
Dick Moore - White House
Don Rumsfeld - White House
Bill Safire - White House
Frank Shakespeare - USIA
Jo Good - RNC Liaison
PRIMARIES AND FIELD ORGANIZATION
Harry Flemming - Chairman
Rob Odle - Project Manager
Dean Burch - FCC
Bob Finch - White House
Harry Dent - White House
Dick Kleindienst - Justice
Bob Kunzig - GSA
Fred LaRue - White House
Jerris Leonard - Justice
Howard Russell - SBA
Dick Richards - RNC Liaison
CITIZENS
Jeb Magruder - Chairman
Rob Odle - Project Manager
Al Abrams - OEO
Lamar Alexander - Outside
George Bell - White House
Raymond Brown - 1968 Citizens
Ambassador Henry Catto - State Department
Harry Dent - White House
Tom W. Evans - Outside
W. P. Gullander - Outside
Jim Low - Outside
Charles Shearer - Export-Import Bank
Ambassador Abbot Washburn - State Department
Dick Wiley - FCC General Counsel
Dick Richards - RNC Liaison
ADVERTISING, DIRECT MAIL, AND CAMPAIGN
MEDIA ORGANIZATION
Jeb S. Magruder - Chairman
Bart Porter - Project Manager
Roger Ailes - Outside
Pat Buchanan - White House
Dwight Chapin - White House
Steve Frankfurt - Outside
Len Garment - White House
Herb Klein - White House
Cliff Miller - Outside
Dick Moore - White House
Ray Price - White House
Frank Shakespeare - USIA
Ron Ziegler - White House
Al Cole - RNC Liaison
Lyn Nofziger - RNC Liaison
MIDDLE AMERICAN, ETHNIC, AND
LABOR VOTE
Chuck Colson - Chairman
Bart Porter - Project Manager
Pat Buchanan - White House
Harry Dent - White House
Herb DeSimone - DOT
Bill Gavin - USIA
Al Kaupinen - White House
Jim Keogh - Outside
Jerome Rosow - Labor
Gordon Strachan - White House
Jim Suffridge - AFL-CIO
Laszlo Pasztor - RNC Liaison
THE FARM VOTE
John Whitaker - Chairman
Bart Porter - Project Manager
Roger Fleming - American Farm Bureau
Bill Galbraith - USDA
George Hanson - USDA
Bryce Harlow - Outside
Ken Khachigian - White House
Odin Langon - USDA
Hyde Murray - Minority Counsel, House Agriculture Committee
Bob Spitzer - Outside
Bill Taggart - Legislative Assistant to Senator Dole
SPOKESMEN RESOURCES
Don Rumsfeld - Chairman
Bart Porter - Project Manager
Ellen Annan - Outside
Henry Cashen - White House
Ken Cole - White House
Herb DeSimone - DOT
Roy Goodearle - White House
Herb Klein - White House
Clark MacGregor - White House
Mike Saperstein - SEC
Ron Walker - White House
John Whitaker - White House
Ernie Minor - RNC Liaison
18-21 YEAR OLD VOTE
Bob Finch - Chairman
Bart Porter - Project Manager
Mort Allin - White House
Senator Bill Brock - U. S. Senate
Ken Cole - White House
Michael Dively - Michigan Legislator
Lee Heubner - White House
David Keene - White House
Dave Parker - White House
Jon Rose - White House
Gordon Strachan - White House
Anne Armstrong - RNC Liaison
The Black Vote
Len Garment - Chairman
Bob Marik - Project Manager
Bill Brown - EEOC
Bob Brown - White House
Dorothy Duke - Outside
Art Fletcher - Labor
Stan Pottinger - HEW
Sam Pierce - Treasury
Ed Sexton - RNC Liaison
The Women's Vote
Rita Hauser - Chairman
Bob Marik - Project Manager
Virginia Allen - Presidential Commission on the
Rights of Women
Catherine May Bedell - Former Congresswoman; Railpax
Helen Bentley - Federal Maritime Administration
Jean Ehrlichman - Outside
Pat Hitt - HEW
Dorothy Elston Kabis - Treasurer of U. S.
Carol Khosrovi - VISTA
Virginia Knauer - Consumer Affairs
Cynthia Newmann - Secretary of State of Virginia
Stan Pottinger - HEW
Ethel Walsh - EEOC
Anne Armstrong - RNC Liaison
Democratic and Republican Contenders
Pat Buchanan - Chairman
Bob Marik - Project Manager
Bob Finch - White House
Bryce Harlow - Outside
Dick Moore - White House
Ray Price - White House
Bill Timmons - White House
Ron Walker - White House
Ed DeBolt - RNC Liaison
Lyn Nofziger - RNC Liaison
Polling, Computers, and Research
Peter Flanigan - Chairman
Bob Marik - Project Manager
Martin Anderson - White House
Dick Chaney - White House
Chuck Colson - White House
Ed David - White House
David Derge - Outside
George Grassmuck - White House
Ed Harper - White House
Tom Huston - Outside
Dick Howard - White House
Bill Low - RNC
Ray Price - White House
Lance Tarrance - Commerce
Larry Higby - White House
The Elderly Vote
Len Garment - Chairman
Bob Marik - Project Manager
George Bell - White House
Bryce Harlow - Outside
Lee Huebner - White House
John Guy Miller - Minority Counsel
to Senate Subcommittee on Aging
Ed Morgan - White House
Brad Patterson - White House
Fred Rhodes - VA
Bernard van Rensselaer - RNC Liaison
UTLIZATION OF RESOURCES
Harry Flemming - Chairman
Peter Millspaugh - Project Manager
David Lissy - State Department
Dick Mastrangelo - HEW
Bill Gifford - OMB
John Nidecker - White House
G
THE WHITE HOUSE
Beswe we
WASHINGTON
maintain a complete
May 10, 1971
file of all this mail.
as it develops
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
H.
SUBJECT:
Citizens for the Re-Election
of the President
Magruder met with the Attorney General and received clearance
for the last two names on the Committee - Eric Jonsson, former
Mayor of Dallas, and Frank Borman, Astronaut. The other
members of the Committee (Frank Dale, Max Fisher, Tom Pappas,
Rita Hauser, Don Schollander, and Bob Volk) were brought to
your attention in the April 28 memorandum attached at tab A.
The formal announcement will be tomorrow in Cincinnati at
2:00 p.m. Frank Dale will issue the press release attached
at tab B. The possible questions and suggested responses
are at tab C.
Magruder will be in Cincinnati with Dale for the announce-
ment. Magruder reports that the announcement should get
some national media coverage.
The 14 task forces began operating when their members were
cleared with the Attorney General. The members names and
a brief discription of their function appears at tab D.
A detailed description of the "missions" of the task
forces appears at tab E.
DETERMINED TO BE AN
ADMI
TING
E.J.
6-102
By
ep
Date
3-23-82
April 28, 1971
CONFIDENTIAL
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Citizens for the Reelection
of the President
Magruder met with the Attorney General yesterday. Subject
matters discussed included:
1. The formal announcement of the formation of the Citizens
for the Reelection of the President should occur next week.
2. Besides Frank Dale, Max Fisher, Tom Pappas, the Committee
will include Rita Hauser, Don Schollander (Olympic swimmer),
and Bob Volk (President of Union Bank, Los Angeles).
Hal Greenwood, a Democratic supporter of Humphrey in 1968
and 1970, and Nathaniel Rogers, (a Democrat and the President
of the First City National Bank of Houston), may also be
included if they are cleared by the Attorney General.
3. Magruder and Odle will leave the White House payroll Saturday,
May 1. Effective Monday, May 3, they will be paid by the
Citizens Committee and will be located at 1701 Pennsylvania
Avenue.
4. Magruder has been talking with the top staff about his
role in the campaign. He will see the Vice President, Dole,
and Cabinet members individually at their convenience.
You have an appointment pending with him.
5.
Magruder will meet regularly with the Attorney General for
one half hour, twice a week to discuss the campaign.
GS:1m
CINCINNATI, Ohio -- The formation of a committee to be known as
Citizens for the Re-election of the President was announced today by
Francis L. Dale, chairman.
The group, which will form the vanguard of nationwide support for
President Nixon, includes Mrs. Rita Hauser, New York, a delegate to the
prontes
United Nations; Max Fisher, Detroit business leader; Thomas W. Pappas,
Boston food importer; Donald A. Schollander, a former olympic swimming
champion and presently a college administrator; Robert H. Volk, Los
Angeles, President and Director of Unionamerica, Inc.; Eric Jonsson, an
instrument manufacturing company executive and former mayor of Dallas;
and Frank Borman, former astronaut and presently an executive for Eastern
Airlines.
Dale, President and Publisher of the Cincinnati, Ohio, Enquirer,
said he was proud to be chairman of the citizens group.
"President Nixon has brought good government back to this nation
during his term as our President," Dale said in a statement issued here.
"We feel the people of the United States should be told the true story
of what the President's wise and prudent policies at home and abroad
have done to improve our country.
"When Richard Nixon took office in 1969, this nation was faced with
rampant inflation that threatened the very fiber of our economic system.
Now the rate of inflation is slowing, our economy is stabilizing and our
long-range prospects look excellent.
2
"When President Nixon took office only two years ago there were
540,000 American troops in Vietnam and 30,000 of our finest men had died
un
there. Now, there are less than 300,000 American men in Vietnam and the
President has pledged to reduce that commitment by 100,000 men between
May 1 and December 1 of this year. President Nixon has kept or exceeded
every withdrawal deadline that he has established in Vietnam -- just as
he has kept his promises on the domestic front and in every statement he
has made.
"Under President Nixon's leadership, this nation has been given a
new sense of direction and purposes," Dale said. "He sought a return of
power to the people through a plan to use the federal government's vast
tax collecting power to share revenue with the states. He has called for
the most comprehensive re-organization of the executive branch of govern-
ment in history. He has acted decisively in many areas.
"President Nixon's New American Revolution must continue to grow
across the face of America, bringing a new generation of peace with
prosperity to our country."
The committee will have an office at 1701 Pennsylvania Avenue, in
Washington, D.C. It will employ a small staff to begin operations.
Jeb S. Magruder, who has resigned his position as Deputy Director
ISM
of Communications for the Executive Branch, will be responsible for the
day-to-day operations of the Washington Office.
3
Harry S. Flemming, a former Special Assistant to the President, will
Flemary
be responsible for the political affairs.
An attorney, Dale is President of the Cincinnati Reds. He is active
in the American Red Cross, the United Fund, Boys Club of America, and
Goodwill Industries.
Mrs. Hauser, also an attorney, has specialized in foreign trade and
investment counseling and has been an instructor in law and economics at
Finch College. She has published numerous magazine articles and a book
"A Guide to Doing Business in the European Common Market." She is also
U.S. Representative on the United Nations Commission on Human Rights.
Pappas also has been active in civic affairs, serving with the
American Red Cross, the American Cancer Society, and Boys and Girls Camps,
Inc. He is president of C. Pappas Co., Inc., and of Suffolk Grocery Co.,
Inc.
Fisher was appointed by President Nixon as Chairman of the Board of
the new National Center for Voluntary Action in April of 1969, serving
until March of 1970. He is President of the Council of Jewish Federations
and Welfare Funds; he also was Chairman of New Detroit, Inc., an urban
coalition group; Chairman of the Board of United Foundation of Detroit;
and general chairman of the United Jewish Appeal.
Schollander, who is presently Director of Student Employment at the
Lewis & Clark College, Portland, Oregon, is a graduate of Yale University,
and a winner of four Gold Medals in the 1964 Olympics. He is on the Board
of Consultants, U.S. Olympic Committee, and a member of the U.S. Olympic
Swimming Committee.
4
Volk, who is a graduate of and received his law degree from Stanford
University is President and Director of Unionamerica, Inc. He was Com-
missioner of Corporations, State of California, during which time he co-
authored "Practice Under the Corporate Securities Law of 1968." He is on
the Board of Directors, Independent Colleges of Southern California, is
married and has four children.
Jonsson, who is an instrument manufacturing company executive and
former mayor of Dallas, has long been active in Dallas civic affairs.
He is married and has three children.
Borman, a former astronaut now an executive with Eastern Airlines,
was the command pilot on the fourteen day orbital Gemini 7 flight in
December of 1965. He is married and is the father of two sons.
POSSIBLE QUESTIONS AND ANSWERS FOR MR. DALE
Q. Have you talked to the President about your Citizens' Committee?
A. No.
Q. Is the President aware that you are organizing this group?
A. Yes, Ithink he knows about it.
Q. How did he find out?
A. I really don't know.
Q. Have you talked to anyone at the White House about your committee?
A. Certainly. As you can see by the press release, two former members
of the White House staff are joining me in this effort.
Q. Do you expect the President to be a candidate for re-election?
A. Certainly, and we are organizing this committee to indicate to the
President the type of support he has in this country among Republicans,
Democrats and Independents.
Q. Has he told you that he would run?
A. As I said, I haven't spoken directly to the President about the
formation of this committee.
Q. Will this group form the basis for the President's re-election campaign?
A. We certainly hope that those of us in this committee will be asked by
the President to continue to serve when he announces that he will be a
candidate for re-election.
Q. Have you talked to the Attorney General?
A. Yes, I called the Attorney General and told him we were forming this
group.
2
Q. What did he say?
A. He indicated he was in no position to comment.
Q. Why did you call the Attorney General on this subject?
A. As you know, gentlemen, he directed the 1968 campaign for the President
and you all know that that campaign was successful. Also, I worked with
him in that campaign.
Q. There have been reports that the Attorney General will be leaving office
toward the end of this year to head President Nixon's re-election campaign.
Is that true?
A. I really don't know. The Attorney General and I have not discussed this
matter.
Q. Have you talked to Bob Finch?
A. No.
Q. Do you expect Mr. Finch will play a leading role in the 1972 campaign?
A. Certainly. As you know, Bob Finch is a close adviser to the President
and has been for some years.
Q. What will he be doing in the campaign?
A. I really don't know at this time. In fact, it must be obvious to you
that many of these kinds of quistions haven't been answered because we
are only now organizing this citizen group.
Q. What will Mr. Magruder's role be?
A. He will be in charge of the day-to-day operations of the committee.
Q. What is Mr. Flemming's job?
A. Mr. Flemming will be concerned with the political operations.
3
Q.
Who will be raising funds for your group or for the campaign?
A.
At this stage we will accept contributions from all citizens who are
interested in the re-election of the President.
Q.
When you ask people to vote for President Nixon for a second term
what arguments will you use?
A.
Two of the major points are in the press release which you gentlemen
have received -- as the President said he would, he is ending the
tragic war in Vietnam -- at the same time, he is stabilizing our
economy. In addition to those areas of concern, the President has, I
think, responded to the needs of our society in other significant
areas. He has proposed a revenue sharing plan which will return the
power of decision to the people most affected by that decision. He
has suggested a comprehensive program to clean up our environment. He
has proposed welfare reform of historic magnitude and a health program
that will take care of those unfortunates who need help. This list is
endless
Q.
Why are you announcing this group a year before the New Hampshire
primary and a year and a half before the election?
A.
It takes a substantial period of time to put together an effort of this
magnitude around the country. We had two options open to us really --
one was to organize and move around the country in a sort of semi-
secret way
we chose not to do that. Instead it was our feeling
that we should announce the formation now in an open press conference.
4
Q. Do you believe the President will be re-elected?
A. Yes.
Q. Do you believe Vice President Agnew will be on the ticket next year?
A. I think both the President and Vice President have left that question
open. I must say, however, that the Vice President has been doing an
excellent job of enunciating the cricial issues of our day.
Q. Is the war in Viet Nam going to be a political issue in the campaign?
A. I certainly hope not. The President's successful efforts directed
towards bringing that war to a conclusion should deserve the heartfelt
thanks and appreciation of the American people.
Q. If the economy doesn't improve, do you really think the President can
be re-elected?
A. The economy is improving and the President has indicated that he believes
this year will be a good year for American business and next year will be
a better year. I believe him and so do the American people.
Q. Who do you expect to be the President's opponent in 1972?
A. I don't think it makes any difference who it is. The President will be
re-elected.
Q. Some of those who have already announced or have been mentioned include
Senator Muskie, Senator McGovern, Senator Hughes and Kennedy. Of that
group, which would you rather have as an opponent?
A. Now let's not get into a name dropping game. As I have said it doesn't
matter who runs against the President -- he will win it
I am
confident of that.
5
Q. Do you anticipate the President will enter primary elections around the
country next year?
A. I doubt that any decision has been made yet on whether the President will
put his name in the primaries. I am certain the President will announce
his intention at an appropriate time.
Q. Would you recommend the President enter primaries?
A. I'm really in no position to make those kinds of recommendations to the
President today.
Q. Do you expect opposition to develop to the President? What about
Congressman McCloskey?
A. We really have no advance information on Congressman McCloskey's political
intentions. However, let me say this we welcome Congressman McCloskey
as well as other Republicans into this effort. We would welcome the
Congressman's support for the President. We think President Nixon has
done an amazing job in handling the war in Viet Nam and we hope Congress-
man McCloskey will reach the same conclusion.
Q. Do you see the possibility of a McCarthy type campaign developing within
the Republican Party?
A. We wouldn't look forward to it -- we would hope all Republicans would
join us in supporting the President.
Q. Governor Reagan has been making some speeches around the country lately
and plans an overseas trip. Do you see him as a possible candidate?
A. Governor Reagan has said publicly many times that he expects to head
a delegation from California pledged to the President at the GOP
national convention. We are pleased at this decision by the Governor
6
to join us in re-election Richard Nixon as President of the United
States.
Q. Do you think the Governor is a candidate for Vice-President?
A. I can't answer for the Governor you'll have to ask him. But
certainly the Governor is an outstanding chief executive for his
state and has been able to make a marvelous record during his
Administration which led the people of California to re-election him
in 1970.
I.
Primaries and Field Organization.
Studies all state primaries: when, where, the laws governing
in each, potential Republican opposition in each, Democratic
contenders in each and our posture toward them.
Also, examines GOP state organizations, finds Nixon chairman
in each state, organizes field operations, looks at delegates
being selected to nominating convention.
Harry Dent - Chairman
Rob Odle - Project Manager
Dean Burch - FCC
Bob Finch - White House
Harry Flemming - Campaign Committee
Bob Kunzig - GSA
Fred LaRue - White House
Jerris Leonard - Justice
Howard Russell - SBA
Dick Richards - RNC Liaison
II.
Citizens Committee.
Examine approaches to 1972 citizens activities. Examines
specific issues as they relate to the campaign and where
certain issues are most important. Realistically examines
and appraises the 1968 citizens' effort, and the needs for
1972.
Jeb S. Magruder - Chairman
Rob Odle - Project Manager
A1 Abrams - OEO
Lamar Alexander - Outside
George Bell - White House
Raymond Brown - 1968 Citizens
Ambassador Henry Catto - State Department
Harry Dent - White House
Tom W. Evans - Outside
W. P. Gullander - Outside
Jim Low - Outside
Charles Shearer - Export-Import Bank
Ambassador Abbot Washburn - State Department
Dick Wiley - FCC General Counsel
Dick Richards - RNC Liaison
III.
Convention.
Bill Timmons - Chairman
Rob Odle - Project Manager
Logistics
Studies convention site and factors influencing it.
John Davies - White House
Harry Flemming - Campaign Committee
Dick Moore - White House
Ed Morgan - White House
John Niedecker - White House
Ron Walker - White House
Strategy
Studies format, dates, procedures, possible reforms, strategies
and tactics.
Roger Ailes - Outside
Pat Buchanan - White House
Dwight Chapin - White House
Harry Dent - White House
Len Garment - White House
Dick Kleindienst - Justice
Fred LaRue - White House
Dick Moore - White House
Don Rumsfeld - White House
Bill Safire - White House
Frank Shakespeare - USIA
Jo Good - RNC Liaison
IV.
Advertising, Direct Mail, and Campaign Committee Media
Organization.
Decides what type of advertising organization and approach
to use in 1972 (in-house or outside agency, etc. ) after study-
ing all options.
Decides on what press office and media operations are neces-
sary for campaign committee headquarters. Examines how
Lyndon Johnson conducted this aspect of his 1964 campaign.
Jeb S. Magruder - Chairman
Bart Porter - Project Manager
Roger Ailes - Outside
Pat Buchanan - White House
Dwight Chapin - White House
Steve Frankfurt - Outside
Len Garment - White House
Herb Klein - White House
Cliff Miller - Outside
Dick Moore - White House
Ray Price - White House
Frank Shakespeare - USIA
Ron Ziegler - White House
Al Cole - RNC Liaison
Lyn Nofziger - RNC Liaison
XI.
The Middle American, the Ethnic and Labor Vote.
Chuck Colson - Chairman
Bart Porter - Project Manager
Pat Buchanan - White House
Harry Dent - White House
Herb DeSimone - DOT
Bill Gavin - USIA
A1 Kaupinen - White House
Jim Keogh - Outside
Jerome Rosow - Labor
Gordon Strachan - White House
Jim Suffridge - AFL-CIO
Laszlo Pasztor - RNC Liaison
V.
Polling, Computers, and Research
Decides on what polling is appropriate, and what research
and retrieval facilities will be needed, acquires knowledge
of how to use computers, catalogs all polling resources.
Peter Flanigan - Chairman
Bob Marik - Project Manager
Martin Anderson - Outside
Dick Chaney - White House
Chuck Colson - White House
Ed David - White House
David Derge - Outside
George Grassmuck - White House
Ed Harper - White House
Larry Higby - White House
Dick Howard - White House
Tom Huston - Outside
Ray Price - White House
Lance Tarrance - Commerce
Bill Low - RNC Liaison
VI.
Democratic and Republican Contenders.
Collects information and clips on all Democratic Presidential
and Vice Presidential contenders as well as develops a feel
for the strategy for each. Perhaps each member of the task
force studies one particular contender. Analyzes Democratic
Party strategy as well.
Also, collects similar information on potential Republican
challengers to the President's nomination.
Pat Buchanan - Chairman
Bob Marik - Project Manager
Bob Finch - White House
Bryce Harlow - Outside
Dick Moore - White House
Ray Price - White House
Bill Timmons - White House
Ron Walker - White House
Ed DeBolt - RNC Liaison
Lyn Nofziger - RNC Liaison
VII.
Spokesmen Resources.
Analyzes best uses of spokesmen, "surrogate candidates",
the Vice President, Cabinet, Senate and House Republicans,
White House and Administration officials, entertainers, and
sports celebrities.
Don Rumsfeld - Chairman
Bart Porter - Project Manager
Ellen Annan - Outside
Henry Cashen - White House
Ken Cole - White House
Herb DeSimone - DOT
Roy Goodearle - White House
Herb Klein - White House
Clark MacGregor - White House
Mike Saperstein - SEC
Ron Walker - White House
John Whitaker - White House
Ernie Minor - RNC Liaison
VIII.
18-21 Year Old Vote.
Bob Finch - Chairman
Bart Porter - Project Manager
Mort Allin - White House
Senator Bill Brock - United States Senate
Ken Cole - White House
Michael Dively - Michigan Legislator
Lee Heubner - White House
David Keene - White House
Dave Parker - White House
Jon Rose - White House
Bruce Kehrli - White House
Anne Armstrong - RNC Liaison
IX.
The Black Vote.
Len Garment - Chairman
Bob Marik - Project Manager
Bill Brown - EEOC
Bob Brown - White House
Dorothy Duke - Outside
Art Fletcher - Labor
Stan Pottinger - HEW
Sam Pierce - Treasury
Ed Sexton - RNC Liaison
X.
The Women's Vote.
Rita Hauser - Chairman
Bob Marik - Project Manager
Virginia Allen - Presidential Commission on the Rights of Women
Catherine May Bedell - Former Congresswoman; Railpax
Helen Bentley - Federal Maritime Administration
Jean Ehrlichman - Outside
Pat Hitt - HEW
Dorothy Elston Kabis - Treasurer of U.S.
Carol Khosrovi - VISTA
Virginia Knauer - Consumer Affairs
Cynthia Newmann - Secretary of State of Virginia
Stan Pottinger - HEW
Ethel Walsh - EEOC
Anne Armstrong - RNC Liaison
XII.
The Elderly Vote.
Len Garment - Chairman
Bob Marik - Project Manager
George Bell - White House
Bryce Harlow - Outside
Lee Huebner - White House
John Guy Miller - Minority Counsel to Senate Subcommittee on Aging
Ed Morgan - White House
Brad Patterson - White House
Fred Rhodes - VA
Bernard van Rensselaer - RNC Liaison
XIII.
The Farm Vote.
John Whitaker - Chairman
Bart Porter - Project Manager
Roger Fleming - American Farm Bureau
Bill Galbraith - Agriculture
George Hanson - Agriculture
Bryce Harlow - Outside
Ken Khachigian - White House
Odin Langon - Agriculture
Hyde Murray - Minority Counsel House Agriculture Committee
Bob Spitzer - Outside
Bill Taggart - Legislative Assistant to Senator Dole
XIV.
Utilization of Resources.
Harry Flemming - Chairman
Peter Milspaugh - Project Manager
William Gifford - OMB
Bud Krogh - White House
David Lissy - State Department
Dick Mastrangelo - HEW
DETERMINED TO BE AN
ADMINISTRATIVE VE MARKING
E.O. 120.0, Section 6-102
By EP
Late 3-23-82
CONFIDENTIAL
MISSION OF THE PLANNING STUDY ON
PRIMARIES AND FIELD ORGANIZATION
Objective
The objective of the planning study is to develop recommended and
detailed proposals for approval regarding the 1972 Nixon political
field organization and a suggested posture with respect to the Presidential
preference primaries. The study should be completed by October 31, 1971,
although much of it would be implemented well before that date.
Scope of the Study
In the area of field organization, the study must analyze (working with
the Republican National Committee) each state GOP organization to deter-
mine the strengths and weaknesses of each, pro or anti-Nixon sentiment
in each, etc. Using the findings from this analysis, the size and type
of Nixon campaign operation in each state can then be determined. For
example, in states with strong GOP organizations which are enthusiastically
pro-Nixon, a small Nixon campaign operation may be warranted. Where
the Republican committee is weak or not pro-Nixon, a larger effort would
be necessary.
During 1971, the study must also examine all the various individuals
throughout the country who might be involved in the Nixon campaign.
These groups would include GOP officials, former Nixon workers,
independent leaders who are pro-Nixon, and Presidential appointees
who reside in the various states. On the basis of this information,
preliminary selections can be made for Nixon chairmen and committee
members in each state.
In the area of primaries, the study must analyze each state's procedure
whereby delegates are selected to the national convention, i.e., primaries
and state conventions.
Special attention must be given to the primary states: the study should
collect information on the filing dates in each and the laws governing
each (must candidates file or are they put on the ballot automatically ?
Are write-ins allowed? Are they easy ? Can a member of one party
CONFIDENTIAL
- 2 -
CONFIDENTIAL
vote in another party's primary? The study should analyze
potential Republican and Democratic contenders in each primary
and our suggested posture toward them.
The study should also make recommendations based on a
thorough knowledge of the political situation in each state as to
whether the President should enter each primary, allow his
name to be entered, encourage write-ins, or simply not be on
the ballot. Furthermore, the study should recommend on a
state-by-state basis whether the President should campaign
personally in the various states, make non-political appearances,
or not appear at all.
Finally, information must be collected on each state convention
which will select delegates to the national convention. Plans
must be made to have the campaign committee represented at
each convention by the proper persons to make certain that
Nixon delegates are selected at these conventions.
Procedure
At the outset of the study, the chairman, and/or the project
manager under the direction of the chairman will meet individually
with each member of the group to obtain guidance in that person's
area of expertise. These discussions will cover two broad areas:
what capabilities will be needed on the campaign and what techni-
ques exist to achieve them. The project manager will maintain
close liaison with the project managers of the other planning
studies to assure maximum coordination among all facets of
campaign planning.
This early definition of the problem will include a careful analysis
of similar activities in the campaigns of 1956, 1960, 1964 and 1968.
By understanding the strengths and weaknesses of those efforts, a
solid foundation can be built for 1972, capitalizing on what has
been learned in the past. The experience and current activities of
the RNC will also be thoroughly reviewed as a point of departure
for the current planning study.
Having surveyed the subject area, the chairman and the project
manager will produce an interim report, including a preliminary
outline of the plan, with emphasis on the areas which require further
investigation. This will serve as a basis for continuing discussions
in greater depth with members of the group. From time to time, the
members may be asked to perform brief studies in their areas of expertise.
CONFIDENTIAL
- 3
CONFIDENTIAL
By developing a preliminary version of the operating plan, those
participating in the study will be able to identify steps which should be
implemented before October 31. In such cases, early recommendations
for action will be made.
The final report will reflect the best thinking of the group, as well as
the review and comments of other key people connected with the
campaign. It will include projected costs, budget by month, personnel
requirements, a rough organization chart, proposed physical location
for the activity in Washington, and a time schedule for implementation.
The report will also analyze the relationships between this study and
the other campaign planning studies.
DETERMINED T) BE AN
ADMINES
KING
CONFIDENTIAL
E.O. 120.3, 6-102
By
ES
Date
3-23-82
MISSION OF THE PLANNING STUDY ON
THE CONVENTION
Objective
The objective of the planning study is in two parts. First, to develop
a recommendation to the Republican National Committee for the 1972
GOP convention site and a detailed operating plan for the convention.
Second, to develop proposals for approval regarding convention
strategy, including format, possible reforms, procedures, liaison
with delegates, press coverage, and Presidential participation. The
study should be completed by October 31, 1971, although some of the
suggestions might be implemented before that date.
Scope of the Study
Part One
The recommendation of a convention site should be the first order of
business. Working with the RNC, the following considerations should
be explored:
1.
Housing - enough rooms ? hotels in same vicinity ?
2.
Transportation - to convention hall and other hotels ?
3.
Convention Hall - large enough? convenient to hotels ?
4.
Security - of convention hall and general area of country ?
5.
Support Facilities - local services, etc. ?
6.
Media - a major media center ?
7.
Dates - in relation to Democratic convention?
8.
Weather - is it good on those dates ?
9. Entertainment - for delegates ?
10. Convenience to President - can he easily get in and out ?
11. Local RN support groups - is the city strong for RN?
12. Finances - will city financially support the convention?
13. Political Benefit - will it affect enough electoral votes ?
14. Local cooperation - will the city power structure be of assistance ?
15. Relationship to other GOP candidates - will it help them ?
16. Local cost factors - is the city expensive ?
17. RNC Site Committee cooperation - does the RNC like the city ?
CONFIDENTIAL
- 2 -
CONFIDENTIAL
Once the site of the convention is determined, a preliminary plan
must be set up taking into account the 17 considerations enumerated
above. Much of the actual work can be done by and through the RNC.
Plans must be drawn up for all 17 areas; in the first, for example,
an analysis should be made of all the city's hotels and number of
rooms available, the Nixon hotel headquarters should be selected,
the state delegations apportioned to the various hotels, etc.
Down through the other 16 areas, plans should also be made. Possibly
each member of the planning study would be asked to take on 2 or 3 of
the various sub-projects.
Part Two
In the area of format, the study should focus on a proposed agenda for
the convention, an agenda designed to appeal to the delegates and the
television audience. Closely allied with the format of the convention
is the question of possible reforms which might shorten the length of
the entire convention, shorten each session, do away with some of the
ceremonies, and/or shorten the length of time allowed for demonstra-
tions on the floor.
In the procedures area, the study should examine the various convention
committees (e.g., rules, resolutions, etc.) to make certain our best
people are represented on each, and that Nixon leaders from the various
states who are delegates to the convention are represented on each. The
study should make preliminary decisions as to which issues should be
the subject of resolutions and what rules and order of business should
be followed.
Liaison with delegates deals with finding ways in which to make the
delegates feel they are participating in the convention in a meaningful
way. Various ways in which to "stroke" delegates must be found SO
that they will feel as important at this convention as they would at a
convention where there was not an incumbent President to be re-nominated.
The study will have to explore what press coverage there should be at
the convention and determine what kind of a press center will be necessary
to service the needs of newsmen covering the convention. Coordination
of the convention activities of the White House Press Office, RNC
communications division, and Nixon campaign press office will have to
CONFIDENTIAL
- 3
CONFIDENTIAL
be examined in the study. Also, suggestions must be made as to
the rules which newsmen will follow in covering the convention.
Finally, the study should make suggestions for Presidential and
Vice Presidential participation in the convention, as well as the
proper utilization of Cabinet officers and high Administration
officials.
Procedure
At the outset of the study, the chairman, and/or the project manager
under the direction of the chairman will meet individually with
each member of the group to obtain guidance in that person's area
of expertise. These discussions will cover two broad areas: what
capabilities will be needed on the campaign and what techniques
exist to achieve them. The project manager will maintain close
liaison with the project managers of the other planning studies
to assure maximum coordination among all facets of campaign
planning.
This early definition of the problem will include a careful analysis
of similar activities in the campaigns of 1956, 1960, 1964 and 1968.
By understanding the strengths and weaknesses of those efforts, a
solid foundation can be built for 1972, capitalizing on what has
been learned in the past. The experience and current activities of
the RNC will also be thoroughly reviewed as a point of departure
for the current planning study.
Having surveyed the subject area, the chairman and the project
manager will produce an interim report, including a preliminary
outline of the plan, with emphasis on the areas which require
further investigation. This will serve as a basis for continuing
discussions in greater depth with members of the group. From
time to time, the members may be asked to perform brief studies
in their areas of expertise.
By developing a preliminary version of the operating plan, those
participating in the study will be able to identify steps which should
be implemented before October 31. In such cases, early recommenda-
tions for action will be made.
The final report will reflect the best thinking of the group, as well as
the review and comments of other key people connected with the
campaign. It will include projected costs, budget by month, personnel
requirements, a rough organization chart, proposed physical location
CONFIDENTIAL
- 4
CONFIDENTIAL
for the activity in Washington, and a time schedule for imple-
mentation. The report will also analyze the relationships between
this study and the other campaign planning studies.
CONFIDENTIAL
DELAMINED TO BE AN
ADMINISALL MARKING
CONFIDENTIAL
1.083, Section 6-102
By
CP
Date
3-23-82
MISSION OF THE PLANNING STUDY
ON THE CITIZENS COMMITTEE
Objective
The objective of this planning study is to develop recommended and
detailed proposals for approval regarding the 1972 citizens committee.
The study should be completed by October 31, 1971, although some
aspects of it would be implemented before that date.
Scope of the Study
Drawing on the experience of United Citizens for Nixon-Agnew in 1968
and the experience of other citizens committees in past campaigns,
this study will chart the ways in which citizens throughout the country,
in all walks of life, can be recruited for the 1972 effort. Lists must be
drawn up of the various sub-committees which should be formed (e. g. :
Doctors for Nixon, Lawyers for Nixon, etc.) and the individuals who
might chair and run these committees. Also, state citizens committees
should be put together, with emphasis at the beginning on the key
states and states with early primaries.
The Citizens study must also examine various issues which can or will
be raised in the campaign and find ways in which to key these issues to
various groups and geographical areas. For example, the President's
interest in and program for judicial reform should be played up to
lawyers, the SST can be emphasized in the Pacific Northwest, the
Burger Court in the South and among conservative groups. The study
must also examine the various vote bloc groups which initially will
be the subject of separate planning studies (e.g., youth, ethnic, etc.)
but which later must be incorporated in the Citizens efforts (e.g.,
Youth for Nixon).
Also, the Citizens planning study must work closely with the Field
Organization study to make certain that leaders in each state are
utilized in the proper area of the campaign the political end or
the Citizens.
CONFIDENTIAL
- 2
CONFIDENTIAL
Procedure
At the outset of the study, the chairman, and/or the project
manager under the direction of the chairman will meet
individually with each member of the group to obtain guidance
in that person's area of expertise. These discussions will
cover two broad areas: what capabilities will be needed on
the campaign and what techniques exist to achieve them. The
project manager will maintain close liaison with the project
managers of the other planning studies to assure maximum
coordination among all facets of campaign planning.
This early definition of the problem will include a careful analysis
of similar activities in the campaign of 1956, 1960, 1964 and 1968.
By understanding the strengths and weaknesses of those efforts,
a solid foundation can be built for 1972, capitalizing on what has
been learned in the past. The experience and current activities
of the RNC will also be thoroughly reviewed as a point of departure
for the current planning study.
Having surveyed the subject area, the chairman and the project
manager will produce an interim report, including a preliminary
outline of the plan, with emphasis on the areas which require
further investigation. This will serve as a basis for continuing
discussions in greater depth with members of the group. From
time to time, the members may be asked to perform brief
studies in their areas of expertise.
By developing a preliminary version of the operating plan, those
participating in the study will be able to identify steps which should
be implemented before October 31. In such cases, early recommenda-
tions for action will be made.
The final report will reflect the best thinking of the group, as well
as the review and comments of other key people connected with
the campaign. It will include projected costs, budget by month,
personnel requirements, a rough organization chart, proposed
physical location for the activity in Washington, and a time
schedule for implementation. The report will also analyze the
relationships between this study and the other campaign planning
studies.
CONFIDENTIAL
DETERMINED TO BE AN
ADMINES
CONFIDENTIAL
E.O. 12065, Section 6-102
By
EP
NARS,
Date
3-23-82
MISSION OF THE PLANNING STUDY ON
POLLING, COMPUTERS AND RESEARCH
Objective
The objective of the planning study is to develop, for approval, a recommended
detailed operating plan for the use of polling, computers and research in the 1972
campaign. The final report is to be completed within the next few months, if possible,
but no later than October 31, 1971.
Scope of the Study
In the area of polling, the study must determine what should be measured (trends
of voter opinion, impact of specific campaign strategy, etc.), what types of questions
should be asked (candidate perference, sensitivity toward issues, opinions on issues,
etc.) and what segments of the population should be surveyed (demographic characteristics,
size of geographical areas to be analyzed, previous voting behavior, etc.).
Computers can be extremely useful for certain tasks of storing, retrieving, analyzing
and displaying large masses of data. In other roles, they can be ponderous and excessively
expensive. The study must take an imaginative approach to discover how the computer can be
integrated into the overall campaign activity to provide optimum results.
Research should provide a key input to the overall campaign strategy by achieving
sound understanding of voter behavior, the strengths and weaknesses of the candidates
and the process by which the voters can be effectively approached and influenced. This
planning study must design a research program which is politically relevent, flexible to
the changing events through the campaign and highly responsive on short notice to require-
ments from the field.
Procedure
At the outset of the study, the project manager, under the direction of the plan-
ning study chairman, will meet individually with each member of the Resource Group, to
obtain guidance in that person's area of expertise as it bears on the subject. These
discussions will cover two broad areas: What output capabilities the projected system
must have for the campaign and what techniques exist in each field to achieve the
desired output. Throughout, the project manager will draw heavily on the chairman and
others to assure that the concepts being developed adhere to political and practical
reality. He will also maintain close liaison with the project managers of the other
planning studies to assure maximum coordination among all facets of the campaign
planning.
This early definition of the problem will include a careful analysis of similar
activities in the campaigns of 1960, 1964 and 1968. By understanding the strengths
CONFIDENTIAL
CONFIDENTIAL
2
and weaknesses of those efforts, a solid foundation can be built for 1972, capital-
izing on what has been learned in the past. The experience and current activities
of the RNC will also be thoroughly reviewed as a point of departure for the current
planning study.
Having surveyed the subject area, the chairman and the project manager will
produce an interim report, including a preliminary outline of the program plan, with
emphasis on the areas which require further investigation. This will serve as a basis
for continuing discussions in greater depth with members of the Resource Group, indi-
vidually and possibly all together as the strategy evolves toward its final form. From
time to time, the members may be asked to perform brief studies in their areas of
expertise. The project manager will also meet with potential vendors and experts out-
side of government when advisable to achieve a complete analysis.
By developing a preliminary version of the operating plan, those participating in
the study will be able to identify any steps which should be implemented before submis-
sion of the final report. In such cases, early recommendations for action will be made.
The final report will reflect the best thinking of the Resource Group, as well as
the review and comments of other key people connected with the campaign. In form, the
body of the report will be a summary of the recommended strategy; included as appendices
will be a broader discussion of the technical findings of the study and the detailed
operating plan for the campaign. The latter will include projected costs, budget by
month, personnel requirements, a rough organization chart, proposed physical location,
a time schedule for implementation and a description of the interrelationship with the
other campaign activities.
CONFIDENTIAL
DETERMINED TO BE AN
CONFIDENTIAL
ADMINES
LMING
6-102
By
is
3-28-82
MISSION OF THE PLANNING STUDY ON
ADVERTISING, DIRECT MAIL AND CAMPAIGN MEDIA ORGANIZATION
Objective
The objective of the planning study, to be completed by
October 31, 1971, is to develop, for approval, a proposed
operating plan for maximizing the Advertising, Direct Mail and
Media Organiztion for the President in the 1972 campaign. In
certain instances, however, it may be appropriate to complete
all or a portion of this study prior to the above date.
Scope of the Study
One of the first functions of the study will be to determine
whether we will use an outside advertising agency or a "house
shop." If the decision is to use an outside agency, the study
must determine those agencies that are available and capable of
handling a campaign of this size effectively. If the decision
is to go with a "House Shop" approach, the study must analyze
the number of people required, equipment needed, location, etc.
The possibility also exists for a "hybrid" group. It may be
determined, for example, that certain portions of the adver-
tising function would be better handled by a private agency
while another portion could be handled more efficiently and
economically within the campaign structure itself.
In the regular advertising area, the study must analyze the
creative function, the account function, the placement function,
and the allocation of dollars. A close look should be taken
at past campaigns involving incumbent Presidents to determine
how that incumbency can best be used to the President's
advantage. Decisions should be made as to what media will be
the most effective for the dollar spent. Tandem with this
will be a close analysis of pending campaign reform legislation
(which legislation will also necessitate close central control
of advertising dollars).
In the area of direct mail, there are few direct mail agencies
or houses that have the creative talent required for our pur-
poses. The study will try to determine the best methods for
utilizing this effective medium. We may end up, for instance,
creating our own direct mail pieces, and having them distrib-
uted through a direct mail house, pinpointed to a particular
CONFIDENTIAL
-2-
area or interest group. The study will also analyze the
effectiveness of the use of the telephone as an advertising
medium.
Brochures are an important part of any campaign. Perhaps it
would be interesting to review RN's statements on the issues
of 1968 and relate those statements to what he's actually done.
The idea here would be to build credibility. In addition, this
information could be very effective put in a brochure.
Particular emphasis should be placed on the overall theme of
the campaign. This should be decided as early as possible SO
that we can begin to build toward the theme now. Also, it is
important to remember that existing and planned foreign and
domestic policy will have a great effect on the themes and tenor
of the 1972 campaign. What will the President be saying?
Regarding the President, the use of the President during the
campaign must be reviewed. How visible should he be? It is
interesting to note, for instance, that Johnson stayed mainly
"invisible" in the White House in 1964, giving the image of a
"working President."
Another important area to be considered is the campaign committ-
ee headquarters press operation. The study should include a
review of past campaign press operations and a close look at
available personnel to staff such an activity. Also, the
decision as to when this group is to become operational should
be made early.
Procedure
At the outset of the study, the project manager, under the
direction and guidance of the Chairman of the Planning Study on
Advertising, Direct Mail and Campaign Media Organization, will
meet with various persons whose area of expertise bears on the
subject. These discussions will cover two broad areas: What
capabilities the projected organization must have for the
campaign and what techniques exist now in this area to achieve
the desired results. Throughout, the project manager will draw
CONFIDENTIAL
-3-
heavily on the planning study chairman and others to assure
that the concepts being developed adhere to political and
practical reality. He will also maintain close liaison with
project managers of the other planning studies to ensure max-
imum coordination among all facets of the campaign planning.
This early definition of the problem will include a careful
analysis of similar activities in the campaigns of 1956, 1960,
1964 and 1968. By understanding the strengths and weaknesses
of those efforts, a solid foundation can be built for 1972,
capitalizing on what has been learned in the past. The exper-
ience and current activities of the RNC will also be thoroughly
reviewed as a point of departure for the current planning study.
Having surveyed the subject area, the project manager will
produce an interim report, including a preliminary outline of
the program plan, with emphasis on the areas which require
further investigation. This will serve as a basis for contin-
uing discussions in greater depth with members of the Planning
Study, individually and possibly all together as the strategy
evolves toward its final form. From time to time, the members
may be asked to perform brief studies in their areas of expertise.
The project manager will also meet with potential vendors and
experts outside of government when advisable to achieve a
complete analysis.
By developing a preliminary version of the operating plan, those
participating in the study will be able to identify any steps
which should be implemented before October 31. In such cases,
early recommendations for action will be made.
The final report will be a recommended or proposed operating plan
submitted for approval and will reflect the best thinking of the
Chairman and the Planning Study Group as well as the review and
comments of other key people connected with the campaign. In
form, the body of the report will be a summary of the recommend-
ed strategy; included as appendices will be a broader discussion
of the technical findings of the study and a proposed detailed
operating plan for the campaign.
CONFIDENTIAL
-4-
The latter will include projected costs, budget by month,
personnel requirements, a rough organization chart, proposed
physical location of each function, a time schedule for
implementation, and the proposed interrelation between this
activity and each of the other campaign activities.
DETERMINED
AN
AD
MARKING
E.
0-102
CONFIDENTIAL
By
OP
3-23-82
MISSION OF THE PLANNING STUDY ON
DEMOCRATIC AND REPUBLICAN CONTENDERS
Objective
The objective of the planning study is to develop, for approval, a recommended
operating plan for a system which will facilitate compiling and rapid retrieval of
pertinent information on Democratic and Republican Presidential and Vice Presidential
contenders in 1972. The final report is to be completed within the next few months,
if possible, but no later than October 31, 1971.
Scope of the Study
The study must determine the most efficient and effective system for collecting,
storing and retrieving a maximum amount of pertinent information on the statements
and actions of key contenders in 1972. Equally important, there must be a capability
for evaluating the data, both to understand the strategy of the contender and also to
determine the relative importance of each event in terms of the President's strategy.
Data which are carefully indexed, but never again retrieved and used, are of little
value in operating the campaign. However, the great volume of information available
requires a carefully designed system for its compilation. The system which is finally
selected must represent the optimum balance among thoroughness, rapid response and
retrieval, and cost. Above all, it must be designed to meet the needs of the users in
the field.
Procedure
At the outset of the study, the project manager, under the direction of the plan-
ning study chairman, will meet individually with each member of the Resource Group, to
obtain guidance in that person's area of expertise as it bears on the subject. These
discussions will cover two broad areas: What output capabilities the projected system
must have for the campaign and what techniques exist in each field to achieve the
desired output. Throughout, the project manager will draw heavily on the chairman and
others to assure that the concepts being developed adhere to political and practical
reality. He will also maintain close liaison with the project managers of the other
planning studies to assure maximum coordination among all facets of the campaign
planning.
This early definition of the problem will include a careful analysis of similar
activities in the campaigns of 1960, 1964 and 1968. By understanding the strengths and
weaknesses of those efforts, a solid foundation can be built for 1972, capitalizing on
what has been learned in the past. The experience and current activities of the RNC
will also be thoroughly reviewed as a point of departure for the current planning study.
CONFIDENTIAL
CONFIDENTIAL
2
Having surveyed the subject area, the chairman and the project manager will
produce an interim report, including a preliminary outline of the program plan,
with emphasis on the areas which require further investigation. This will serve
as a basis for continuing discussions in greater depth with members of the Resource
Group, individually and possibly all together as the strategy evolves toward its
final form. From time to time, the members may be asked to perform brief studies
in their areas of expertise. The project manager will also meet with potential
vendors and experts outside of government when advisable to achieve a complete
analysis.
By developing a preliminary version of the operating plan, those participating in
the study will be able to identify any steps which should be implemented before submis-
sion of the final report. In such cases, early recommendations for action will be made.
The final report will reflect the best thinking of the Resource Group, as well as
the review and comments of other key people connected with the campaign. In form, the
body of the report will be a summary of the recommended strategy; included as appendices
will be a broader discussion of the technical findings of the study and the detailed
operating plan for the campaign. The latter will include projected costs, budget by
month, personnel requirements, a rough organization chart, proposed physical location,
a time schedule for implementation and a description of the interrelationship with the
other campaign activities.
CONF IDENTIAL
DETERMINED TO BE AN
ADMINISTRA i- MARING
CONFIDENTIAL
E.O. 12065, baction 6-102
By
up
Date
3.23.82
MISSION OF THE PLANNING STUDY ON
SPOKESMEN RESOURCES
Objective
The objective of the planning study, to be completed by
October 31, 1971, is to develop, for approval, a proposed
operating plan for maximizing Spokesmen Resources for the
President in the 1972 campaign. In certain instances,
however, it may be appropriate to complete all or a portion
of this study prior to the above date.
Scope of the Study
The study will analyze the present functions of various
"speakers bureaus" at the White House, the RNC, and other
departments. The study will draw on the experiences of past
speakers bureau-type operations during campaigns which more
or less grew quickly and became crisis reaction centers
rather than sophisticated and efficiently run operations.
Careful analysis should be made of available spokesmen and
their particular areas of expertise. These persons will
include the First Family, the Vice President, the cabinet,
Senate and House Republicans, White House and other Adminis-
tration officials, entertainers, sports celebrities, and others.
An effort must be made to set up an organization that will
provide for maximum co-ordination of all of the activities of
the various spokesmen. The plan should call for detailed
analysis of who goes where and when. We must set up an
organization that is not only responsive but creative, as well.
Prime targets and key states will be reviewed and appropriate
spokesmen targeted for specific areas. The object of any
spokesmen resources plan is to be effective and that means
fine tuning the allocation of every available resource. In
other words, develop a plan that puts the right person in the
right place at the right time.
CONFIDENTIAL
-2-
Logistics is always a problem during a campaign and 1972 will
be no different. Plans must be developed for travel arrange-
ments, expenses, airplane schedules, etc. and the organization
must be able to establish priorities as the campaign swings
into high gear.
Spokesmen are not effective unless they have something to say.
A plan must be developed where campaign policies and the
"party line" or "word" can easily and quickly be distributed
to all campaign spokesmen so that all of our people are say-
ing the same thing at the same time.
Procedure
At the outset of the study, the project manager, under the
direction and guidance of the Chairman of the Planning Study
on Spokesmen Resources, will meet with various persons whose
area of expertise bears on the subject. These discussions
will cover two broad areas: What capabilities the projected
organization must have for the campaign and what techniques
exist now in this area to achieve the desired results. Through-
out, the project manager will draw heavily on the planning study
chairman and others to assure that the concepts being developed
adhere to political and practical reality. He will also main-
tain close liaison with project managers of the other planning
studies to ensure maximum coordination among all facets of the
campaign planning.
This early definition of the problem will include a careful
analysis of similar activities in the campaigns of 1956, 1960,
1964 and 1968. By understanding the strengths and weaknesses
of those efforts, a solid foundation can be built for 1972,
capitalizing on what has been learned in the past. The exper-
ience and current activities of the RNC will also be thoroughly
reviewed as a point of departure for the current planning study.
Having surveyed the subject area, the project manager will
produce an interim report, including a preliminary outline of
the program plan, with emphasis on the areas which require
further investigation.
CONFIDENTIAL
-3-
This will serve as a basis for continuing discussions in
greater depth with members of the Planning Study, individually
and possibly all together as the strategy evolves toward its
final form. From time to time, the members may be asked to
perform brief studies in their areas of expertise. The project
manager will also meet with potential vendors and experts
outside of government when advisable to achieve a complete
analysis.
By developing a preliminary version of the operating plan,
those participating in the study will be able to identify any
steps which should be implemented before October 31. In such
cases, early recommendations for action will be made.
The final report will be a recommended or proposed operating
plan submitted for approval and will reflect the best thinking
of the Chairman and the Planning Study Group as well as the
review and comments of other key people connected with the
campaign. In form, the body of the report will be a summary
of the recommended strategy; included as appendices will be a
broader discussion of the technical findings of the study and
a proposed detailed operating plan for the campaign. The
latter will include projected costs, budget by month, personnel
requirements, a rough organization chart, proposed physical
location of each function, a time schedule for implementation,
and the proposed interrelation between this activity and each
of the other campaign activities.
DETERMINED TO BE AN
ADMINISTRA
12
LUSKING
CONFIDENTIAL
E.O. 12066, Suction 3-23-82 G-102
By
ep
HARD,
Date
MISSION OF THE PLANNING STUDY ON
18-21 YEAR OLD VOTE
Objective
The objective of the planning study, to be completed by
October 31, 1971, is to develop, for approval, a proposed
operating plan for maximizing the 18-21 Year Old Vote for the
President in the 1972 campaign. In certain instances, however,
it may be appropriate to complete all or a portion of this
study prior to the above date.
Scope of the Study
In that this group has never gone to the polls, there are some
basic questions which must be answered in order to come up with
an operating plan to achieve the desired results in 1972. The
first, and most obvious, question is will these voters vote any
differently than the rest of the electorate? It should be
determined whether or not they will vote as a block or whether
they will vote as their parents, for example.
Decisions should be made as to the most effective media to be
used in reaching this age group. This will be difficult to
identify in that where they get their news may differ from where
they form their opinions. It would appear that a universal
medium reaching all segments of this group is radio, both AM and
FM music stations.
Polls should be taken to determine their feelings toward the
President, the Vice President, and government in general. Also,
we must establish just who the real opinion makers are for
different segments of the 18-21 year old voter. It may be, for
instance, that one segment is more responsive to a contemporary
while another segment may be responsive to an older adult.
The organization of the "Youth for Nixon" group will come under
close scrutiny. Past efforts to organize other youth groups
will be analyzed, remembering that our candidate is an incumbent
President with a not-so-obvious appeal to the youthful voter.
CONFIDENTIAL
-2-
Special study should be made to determine if the votes of
college and non-college youth should be sought separately.
Additionally, we may want to organize massive voter registrat-
ion drives on the high school campuses where the polls would
indicate we have more support.
Finally, the formation of this group will definitely require
that we go out and communicate directly with representatives
of this age group prior to developing an overall operating plan.
Procedure
At the outset of the study, -the project manager, under the
direction and guidance of the Chairman of the Planning Study
on the 18-21 Year Old Vote, will meet with various persons
whose area of expertise bears on the subject. These discussions
will cover two broad areas: What capabilities the projected
organization must have for the campaign and what techniques
exist now in this area to achieve the desired results. Through-
out, the project manager will draw heavily on the planning study
chairman and others to assure that the concepts being developed
adhere to political and practical reality. He will also main-
tain close liaison with project managers of the other planning
studies to ensure maximum coordination among all facets of the
campaign planning.
This early definition of the problem will include a careful
analysis of similar activities in the campaigns of 1956, 1960,
1964 and 1968. By understanding the strengths and weaknesses
of those efforts, a solid foundation can be built for 1972,
capitalizing on what has been learned in the past. The exper-
ience and current activities of the RNC will also be thoroughly
reviewed as a point of departure for the current planning study.
Having surveyed the subject area, the project manager will
produce an interim report, including a preliminary outline of
the program plan, with emphasis on the areas which require
further investigation. This will serve as a basis for contin-
uing discussions in greater depth with members of the Planning
Study, individually and possibly all together as the strategy
evolves toward its final form. From time to time, the members
may be asked to perform brief studies in their areas of expertise.
CONFIDENTIAL
-3-
The project manager will also meet with potential vendors and
experts outside of government when advisable to achieve a
complete analysis.
By developing a preliminary version of the operating plan,
those participating in the study will be able to identify any
steps which should be implemented before October 31. In such
cases, early recommendations for action will be made.
The final report will be a recommended or proposed operating
plan submitted for approval and will reflect the best thinking
of the Chairman and the Planning Study Group as well as the
review and comments of other key people connected with the
campaign. In form, the body of the report will be a summary
of the recommended strategy; included as appendices will be a
broader discussion of the technical findings of the study and
a proposed detailed operating plan for the campaign. The
latter will include projected costs, budget by month, personnel
requirements, a rough organization chart, proposed physical
location of each function, a time schedule for implementation,
and the proposed interrelation between this activity and each
of the other campaign activities.
DETERMINED TO BE AN
ADM ALLIVE MARKING
E.J. Section 6-102
CONFIDENTIAL
By
Date 3-23-82
MISSION OF THE PLANNING STUDY ON
THE WOMEN'S VOTE
Objective
The objective of the planning study is to develop, for approval, a recommended
detailed operating plan for maximizing the women's vote for the President in the
1972 campaign. The final report is to be completed within the next few months, if
possible, but no later than October 31, 1971.
Scope of the Study
The basic question is how the woman voter can best be influenced to vote for
the President in 1972. To approach that problem, the study will explore her opinions
and intensity of feeling on current issues, particularly with reference to which
issues will be most important during the campaign. It will also be useful to determine,
to the extent possible, why she voted for or against the Republican candidate in prior
elections.
Evaluation will be made of various methods to reach and influence the women voters
between now and the election. These methods might include actions by the President,
publicizing of successful programs which are responsive to women's concerns, and direct
appeals to the voters.
On the basis of demographic data, previous voter behavior, and a judgment of
political conditions in 1972, an estimate will be made of the reasonable minimum and
maximum votes which can be expected, depending upon the effectiveness of the strategy
employed.
Procedure
At the outset of the study, the project manager will meet individually with each
member of the Resource Group, to obtain guidance in that person's area of expertise as
it bears on the subject. Throughout, the project manager will draw heavily on the
planning study chairman and others to assure that the concepts being developed adhere
to political and practical reality. He will also maintain close liaison with the
project managers of the other planning studies to assure maximum co-ordination among
all facets of the campaign planning.
This early definition of the problem will include a careful analysis of similar
activities in the campaigns of 1960, 1964 and 1968. By understanding the strengths
and weaknesses of those efforts, a solid foundation can be built for 1972, capital-
izing on what has been learned in the past. The experience and current activities
of the RNC will also be throughly reviewed as a point of departure for the current
planning study.
CONFIDENTIAL
CONFIDENTIAL
2
Having surveyed the subject area, the project manager will produce an interim
report, including a preliminary outline of the program plan, with emphasis on the
areas which require further investigation. This will serve as a basis for contin-
uing discussions in greater depth with members of the Resource Group, individually
and possibly all together as the strategy evolves toward its final form. From time
to time, the members may be asked to perform brief studies in their areas of expertise.
The project manager will also meet with potential vendors and experts outside of govern-
ment when advisable to achieve a complete analysis.
By developing a preliminary version of the operating plan, those participating in
the study will be able to identify any steps which should be implemented before submis-
sion of the final report. In such cases, early recommendations for action will be made.
The final report will reflect the best thinking of the Resource Group, as well as
the review and comments of other key people connected with the campaign. In form, the
body of the report will be a summary of the recommended strategy; included as appendices
will be a broader discussion of the technical findings of the study and the detailed
operating plan for the campaign. The latter will include projected costs, budget by
month, personnel requirements, a rough organization chart, proposed physical location,
a time schedule for implementation and a description of the interrelationship with the
other campaign activities.
CONFIDENTIAL
CONFIDENTIAL
DETERMINED TO BE AN
ADMINISTRAL is MARKING
E.O. 120.6, Section 6-102
By
if Date 3-23-82
MISSION OF THE PLANNING STUDY ON
MIDDLE AMERICAN, ETHNIC AND LABOR VOTE
Objective
The objective of the planning study, to be completed by
October 31, 1971, is to develop, for approval, a proposed
operating plan for maximizing the Middle American, Ethnic and
Labor Vote for the President in the 1972 campaign. In certain
instances, however, it may be appropriate to complete all or
a portion of this study prior to the above date.
Scope of the Study
The Middle American voter has been described as our "basic
constituency." He helped us win in 1968, and the study must
develop a plan to keep this voter in our camp for 1972.
Careful study should be made of the reasons for our successes
in 1968 with the idea of building on an existing group of
supporters. What media should be utilized in 1972 to most
effectively reach this voter? The study should look at
television, newspapers, magazines, and, also, not overlook the
probable effectiveness of word-of-mouth campaigns among this
group.
The fact that there are more female voters than men voters in
this group should be reviewed. Ways should be determined to make
the President even more appealing to the female voter in that
many of them vote on emotion rather than on issues. For instance,
how effective was the President's interview with the newswomen?
What was the reaction of this voter group to the McCall's
article? Heavy polling should be planned for this group to
determine voter preferences and priority of issues.
The Ethnic Vote is much more complex in that they are difficult
to identify. It is fairly simple to poll black voters, for
instance, but very difficult to zero in on Italians, Poles,
Irishmen, Slavs. etc.
CONFIDENTIAL
-2-
While the tendency among these groups is to gather together, it
is not always SO. The study must try to determine an effective
way to find out the thinking of these various groups, whether
it be by talking to known leaders of their communities or
actually going into an identifiable area to take a poll. The
overall effectiveness of ethnic support groups will be analyzed
along with a determination of well-known ethnic personalities
and celebrities who will be willing to support the President.
While we can expect Organized Labor to favor the opposition, the
study will analyze the most effective means of neutralizing
that support. Much will depend on the issues, both real and
imagined. In fact, support from all three of the aböve-mention-
ed segments of the voting population will key on whether the
issues by election are social, the economy, or the war. Every
effort should be made early to analyze what the key issues will
be. Strategy in the study will depend on that analysis.
Procedure
At the outset of the study, the project manager, under the
direction and guidance of the Chairman of the Planning Study
on the Middle American, Ethnic and Labor Vote, will meet with
various persons whose area of expertise bears on the subject.
These discussions will cover two broad areas: What capabilities
the projected organization must have for the campaign and what
techniques exist now in this area to achieve the desired results.
Throughout, the project manager will draw heavily on the planning
study chairman and others to assure that the concepts being
developed adhere to political and practical reality. He will
also maintain close liaison with project managers of the other
planning studies to ensure maximum coordination among all facets
of the campaign planning.
This early definition of the problem will include a careful
analysis of similar activities in the campaigns of 1956, 1960,
1964 and 1968. By understanding the strengths and weaknesses of
those efforts, a solid foundation can be built for 1972, capital-
izing on what has been learned in the past. The experience and
current activities of the RNC will also be thoroughly reviewed
as a point of departure for the current planning study.
-3-
Having surveyed the subject area, the project manager will
produce an interim report, including a preliminary outline of
the program plan, with emphasis on the areas which require
further investigation. This will serve as a basis for contin-
uing discussions in greater depth with members of the Planning
Study, individually and possibly all together as the strategy
evolves toward its final form. From time to time, the members
may be asked to perform brief studies in their areas of expertise.
The project manager will also meet with potential vendors and
experts outside of government when advisable to achieve a
complete analysis.
By developing a preliminary version of the operating plan, those
participating in the study will be able to identify any steps
which should be implemented before October 31. In such cases,
early recommendations for action will be made.
The final report will be a recommended or proposed operating
plan submitted for approval and will reflect the best thinking
of the Chairman and the Planning Study Group as well as the review
and comments of other key people connected with the campaign. In
form, the body of the report will be a summary of the recommended
strategy; included as appendices will be a broader discussion of
the technical findings of the study and a proposed detailed
operating plan for the campaign. The latter will include pro-
jected costs, budget by month, personnel requirements, a rough
organization chart, proposed physical location of each function,
a time schedule for implementation, and the proposed interrelation
between this activity and each of the other campaign activities.
DETERMINED TO BE AN
LINDING
E.O.
6-102
By - CP 3-83-82
CONFIDENTIAL
MISSION OF THE PLANNING STUDY ON
THE BLACK VOTE
Objective
The objective of the planning study is to develop, for approval, a recommended
operating plan for maximizing the Black vote for the President in the 1972 campaign.
The final report is to be completed within the next few months, if possible, but no
later than October 31, 1971.
Scope of the Study
The basic question is how the Black voter can best be influenced to vote for the
President in 1972. To approach that problem, the study will explore his opinions and
intensity of feeling on current issues, particularly with reference to which issues
will be most important during the campaign. It will also be useful to determine, to
the extent possible, why he voted for or against the Republican candidate in prior
elections.
Evaluation will be made of various methods to reach and influence the Black
community between now and the election. These methods might include actions by the
President, publicizing of successful programs which are responsive to Black concerns,
and direct appeals to the voters.
On the basis of demographic data, previous voter behavior, and a judgment of
political conditions in 1972, an estimate will be made of the reasonable minimum and
maximum votes which can be expected, depending upon the effectiveness of the strategy
employed.
Procedure
At the outset of the study, the project manager, under the direction of the plan-
ning study chairman, will meet individually with each member of the Resource Group, to
obtain guidance in that person's area of expertise as it bears on the subject. Through-
out, the project manager will draw heavily on the chairman and others to assure that the
concepts being developed adhere to political and practical reality. He will also main-
tain close liaison with the project managers of the other planning studies to assure
maximum coordination among all facets of the campaign planning.
This early definition of the problem will include a careful analysis of similar
activities in the campaigns of 1960, 1964 and 1968. By understanding the strengths
and weaknesses of those efforts, a solid foundation can be built for 1972, capital-
izing on what has been learned in the past. The experience and current activities of
the RNC will also be thoroughly reviewed as a point of departure for the current
planning study.
CONFIDENTIAL
CONFIDENTIAL
2
Having surveyed the subject area, the chairman and the project manager will
produce an interim report, including a preliminary outline of the program plan, with
emphasis on the areas which require further investigation. This will serve as a basis
for continuing discussions in greater depth with members of the Resource Group, indi-
vidually and possibly all together as the strategy evolves toward its final form. From
time to time, the members may be asked to perform brief studies in their areas of ex-
pertise. The project manager will also meet with potential vendors and experts outside
of government when advisable to achieve a complete analysis.
By developing a preliminary version of the operating plan, those participating in
the study will be able to identify any steps which should be implemented before submis-
sion of the final report. In such cases, early recommendations for action will be made.
The final report will reflect the best thinking of the Resource Group, as well as
the review and comments of other key people connected with the campaign. In form, the
body of the report will be a summary of the recommended strategy; included as appendices
will be a broader discussion of the technical findings of the study and the detailed
operating plan for the campaign. The latter will include projected costs, budget by
month, personnel requirements, a rough organization chart, proposed physical location,
a time schedule for implementation and a description of the interrelationship with the
other campaign activities.
CONFIDENTIAL
DETER
BE AN
CONFIDENTIAL
LEKING
E.O. 120 6-102
By CP
Date
3.03.82
MISSION OF THE PLANNING STUDY ON
THE FARM VOTE
Objective
The objective of the planning study, to be completed by
October 31, 1971, is to develop, for approval, a proposed
operating plan for maximizing the Farm Vote for the President
in the 1972 campaign. In certain instances, however, it may
be appropriate to complete all or a portion of this study
prior to the above date.
Scope of the Study
Drawing on the experiences of those who are qualified to speak
on the subject of farming, the study will analyze which states
are going to be considered key farm states and which states
designated as "overall prime target states" have a significant
population of farm-type voters. A hard look at the issues
these farmers think important will be a necessary function of
this study.
It will be necessary, for instance, to determine farmers'
preferences and opinions as they relate to the President and
compare them to their preferences and opinions of other
Administration officials, in particular, the Department of
Agriculture. In that farmers and local farm organizations are
tied in closely to the activities and policies of the USDA, an
evaluation as to the overall effectiveness of the USDA public
information office should be made. In past elections, it would
appear that farmers follow closely the responses to questions
put to the USDA by several of the large agricultural organiz-
ations. Therefore, we must develop a plan that will ensure
positive reaction.
Included in the study will be an analysis of Presidential
participation at certain functions in key farm areas and the
overall effectiveness of this type of activity. Through the use
of polls, farm sentiment on a broad range of issues can be deter-
mined rapidly. Based on the findings of these polls, further
strategy can be developed.
CONFIDENTIAL
-2-
Farm support groups will undoubtedly play an important role in
1972. Careful study should be made to determine, for instance,
the past successes and failures of such organizations. Decisions
will have to be made with respect to farm citizen spokesmen,
organizational set-up, location of farm support groups, and the
best method of maintaining overall control of information deal-
ing with the Administration's farm policies.
Procedure
At the outset of the study, the project manager, under the
direction and guidance of the Chairman of the Planning Study on
the Farm Vote, will meet with various persons whose area of ex-
pertise bears on the subject. These discussions will cover two
broad areas: What capabilities the projected organization must
have for the campaign and what techniques exist now in this
area to achieve the desired results. Throughout, the Project
Manager will draw heavily on the planning study chairman and
others to assure that the concepts being developed adhere to
political and practical reality. He will also maintain close
liaison with project managers of the other planning studies to
ensure maximum coordination among all facets of the campaign
planning.
This early definition of the problem will include a careful
analysis of similar activities in the campaigns of 1956, 1960,
1964 and 1968. By understanding the strengths and weaknesses
of those efforts, a solid foundation can be built for 1972,
capitalizing on what has been learned in the past. The exper-
ience and current activities of the RNC will also be thoroughly
reviewed as a point of departure for the current planning study.
Having surveyed the subject area, the project manager will
produce an interim report, including a preliminary outline of
the program plan, with emphasis on the areas which require
further investigation. This will serve as a basis for contin-
uing discussions in greater depth with members of the Planning
Study, individually and possibly all together as the strategy
evolves toward its final form. From time to time, the members
may be asked to perform brief studies in their areas of expertise.
CONFIDENTIAL
-3-
The project manager will also meet with potential vendors and
experts outside of government when advisable to achieve a
complete analysis.
By developing a preliminary version of the operating plan,
those participating in the study will be able to identify any
steps which should be implemented before October 31. In such
cases, early recommendations for action will be made.
The final report will be recommended or proposed operating
plan submitted for approval and will reflect the best thinking
of the Chairman and the Planning Study Group as well as the
review and comments of other key people connected with the cam-
paign. In form, the body of the report will be a summary of
the recommended strategy; included as appendices will be a
broader discussion of the technical findings of the study and
a proposed detailed operating plan for the campaign. The latter
will include projected costs, budget by month, personnel require-
ments, a rough organization chart, proposed physical location of
each function, a time schedule for implementation, and the
proposed interrelation between this activity and each of the
other campaign activities.
CONFIDENTIAL
MISSION OF THE PLANNING STUDY ON
DETERMINED TO BE AN
THE ELDERLY VOTE
E.O. 6-102
By
CP.
3-23-82
Objective
The objective of the planning study is to develop, for approval, a recommended
detailed operating plan for maximizing the elderly vote for the President in the
1972 campaign. The final report is to be completed within the next few months, if
possible, but no later than October 31, 1971.
Scope for the Study
The basic question is how the elderly voter can best be influenced to vote for
the President in 1972. To approach that problem, the study will explore his opinions
and intensity of feeling on current issues, particularly with reference to which issues
will be most important during the campaign. It will also be useful to determine, to the
extent possible, why he voted for or against the Republican candidate in prior elections.
Evaluation will be made of various methods to reach and influence the elderly
between now and the election. These methods might include actions by the President,
publicizing of successful programs which are responsive to the concerns of the elderly,
and direct appeals to the voters.
On the basis of demographic data, previous voter behavior, and a judgment of
political conditions in 1972, an estimate will be made of the reasonable minimum and
maximum votes which can be expected, depending upon the effectiveness of the strategy
employed.
Procedure
At the outset of the study, the project manager, under the direction of the plan-
ning chairman, will meet individually with each member of the Resource Group, to obtain
guidance in that person's area of expertise as it bears on the subject. Throughout, the
project manager will draw heavily on the chairman and others to assure. that the concepts
being developed adhere to political and practical reality. He will also maintain close
liaison with the project managers of the other planning studies to assure maximum coor-
dination among all facets of the campaign planning.
This early definition of the problem will include a careful analysis of similar
activities in the campaigns of 1960, 1964 and 1968. By understanding the strengths
and weaknesses of those efforts, a solid foundation can be built for 1972, capital-
izing on what has been learned in the past. The experience and current activities of
CONFIDENTIAL
CONFIDENTIAL
2
The RNC will also be thoroughly reviewed as a point of departure for the current
planning study.
Having surveyed the subject area, the chairman and the project manager will
produce an interim report, including a preliminary outline of the program plan, with
emphasis on the areas which require further investigation. This will serve as a basis
for continuing discussions in greater depth with members of the Resources Group, indi-
vidually and possibly all together as the strategy evolves toward its final form. From
time to time, the members may be asked to perform brief studies in their areas of ex-
pertise. The project manager will also meet with potential vendors and experts outside
of government when advisable to achieve a complete analysis.
By developing a preliminary version of the operating plan, those participating in
the study will be able to identify any steps which should be implemented before submis-
sion of the final report. In such cases, early recommendations for action will be made.
The final report will reflect the best thinking of the Resources Group, as well as
the review and comments of other key people connected with the campaign. In form, the
body of the report will be a summary of the recommended strategy; included as appendices
will be a broader discussion of the technical findings of the study and the detailed
operating plan for the campaign. The latter will include projected costs, budget by
month, personnel requirements, a rough organization chart, proposed physical location,
a time schedule for implementation and a description of the interrelationship with the
other campaign activities.
CONFIDENTIAL
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
Memo 145/10 5/7
Citizens for the Re-election of the President
1
Magruder saw the AG late this
afternoon and received clearance
for these names:
Frank Dale
max Fisher
Tom Pappas
Reta Houser
Don Schollander
- Eric Jonsoon (former mayor of Dallas)
Bol volk
- Frank Borman
H. has not approved the last two but
the AG did not ask for his approval
2
The announcement will be Tuesday
5/11 at 2p from Cincinnati. Dale
will do the talking but magruder
will be there,
3
You have a copy of the members of
the task parces. The "missions"
are attached for your review
4
The budget without details, but
with my notes, is attached.
DETERMINED TO BE AN
May 6, 1971
ADMINISTRATIVE MARKING
L.J. 1.00 in section 6-102
By
EC
Date 3-2-82
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Utilization of Covernment Resources by General Eisenhower,
President Johnson and Vice President Sumphrey
The following is an interim report on the use the above individuals
made of government resources during their campaign for election in
1956, 1964, and 1968 respectively. I have completed work on General
Eisenhower's activities, but have not been able to get all the infor-
mation needed for Johnson and Humphrey.
General Eisenhower used Len Hall, Chairman of the RNC, as his chief
political adviser. All of the initial planning work, including things
such as polling, research, and development of field organizations, was
done through the RNC. No members of the White House staff worked
directly on this other than in an advisory capacity. The individuals
on the White House staff who wore particularly concerned were Sherman
Adams, Tom Stephens, the Appointment Secretary, and General Persons,
who was head of Congressional Liaison. Bryce Harlow wrote most of the
General's political speeches and Herbert Brownell, the Attorney
General, and General Lucius Clay were also active in determining
strategy for the campaign.
During the actual campaign no use was made of the White House or the
Federal Government to specifically work on the campaign other than the
normal support activities given General Risenhower through his position
as President.
CONFIDENTIAL
2
Under Johnson it has been indicated that he made considerable use of
the White House staff and individuals in the departments to work on
the campaign. At the present time, I have not been able to get any
specific information but, hopefully, will have more cencise informa-
tion in the near future.
Before the convention, Humphrey used many people on his Vice Presiden-
tial staff, as well as individuals who wore employed by the Cabinet
Committees he was in charge of, to work specifically on the campaign.
Many individuals remained on the government payroll after the conven-
tion and continued to work exclusively on the campaign. As an example,
the individual who headed up his veterans activity was employed by the
Veterans Administration and remained with the VA throughout the cam-
paign. Some use was also made of the research facilities at the Census
Bureau.
We have also determined that Humphrey made very little use of the
Democratic National Committee before the convention, but that the other
Democratic candidates used the DNC extensively for printing and travel
arrangements. Evidentially, in 1968 the DNC was very lax in this area.
One reason why both Johnson and Humphrey had an easier time than we
would have in this situation is that the control of Congress was under
the Democrats and my information is that it was difficult for the
Republicans to make such of this issue on the Hill. On the other hand,
if we used these resources in the same way Johnson and Humphrey did,
with the control of the Congress in the hands of the Democrats, they
could make this an issue.
From a public relations standpoint, it would seem best to restrict the
use of government employees to:
1.
direct assistance for the President, and
2.
to help develop stratogy.
They should not get involved in the day-to-day campaign functions.
JEB S. MAGRUDER
JSM:ger'
JSM Chron
JSM AG File
May 5, 1971
Dear Mr. Smith:
Thank you for your letter of March 23. Please
excuse the delay in responding but I wanted to
discuss your very interesting suggestions
with other people here before I responded.
At the present time, you will have to rely On
press reports for information as to where the
President will travel or be speaking. Once an
apparatus is established to give advance notifica-
tion (prior to the press) we will be back in
touch.
With best wishes,
Sincerely,
Dwight L. Chapin
Deputy Assistant
to the President
Mr. Greig L. Smith
National Director of Operations
Post Office Box 1322
Whittier, California 90603
DLC
THE WHITE HOUSE
WASHINGTON
Date: May 3, 1971
TO:
FROM:
GORDON STRACHAN
Dwight:
Attached is the file on Greig
Smith. I have a copy in my
campaign file.
From your note I didn't realize
you wanted me to answer the
letter.
A suggested draft reply for your
signature is attached.
DRAFT
Dear Mr. Smith:
Thank you for your letter of March 23, 1971. Please excuse the delay in
responding but I wanted to discuss your very interesting suggestions with other people
here before I responded.
At the prent time you will name to
be
able
to
work
soon
+ relie With know best that o wishes, we will Pren reports together for info an to where
the P will trank on be Spenhing
One an Sincerely, appearation in establish!
to give Dwight Deputy advance Assistant Chapin to notification the President (Prin
to tapien) we will be Carl
Mr. Greig L. Smith
in touch,
National Director of Operations
Post Office Box 1322
Whittier, California 90603
TO GORDON STRACHAN-
OTHER
Gorden at O'A stat rhturn N./C user
people this
New Generation
Camps
For
Nixon
P.O. Box 1322 Whittier, California 90603
Mr. Dwight Chappin
c/o The White House
1600 Pennsylvania ave.
Washington, D.C.
March 23, 1971
Dear Mr. Chappin;
As Director of Operations for a new organization named "The New
Generation for Nixon", a youth group formed to support the President
in his reelection campaign, I am interested in having our groups in
attendance at as many of the Presidents public appearances as is
possible. We feel it is not to early to start showing a little support for
the President, and I am sure that the President and his staff would
like to see more friendly faces in the crowds.
In your capacity as scheduling secretary to the President you can be
very helpful to us. If it is possible could we be notified of each of the
Presidents public appearances. We know you can't give us much time
because of Secret Service regulations but even just a few days notice
will surfice for us to notify our local people in each state of the planned
event.
I know you wouldn't give this information to any one who might request
it so may I offer the name of Mr. Murray Chotiner as a reference as
to our validity.
Your cooperation is sincerely appreciated.
Yours for a Better America
Greig L. Smith
National Director of Operations
New Generation
For
Nixon
GREIG L. SMITH
P.O. Box 1322 Whittier, California 90603
***
New Generation
For
Nixon
P.O. Box 1322 Whittier, California 90603
STATEMENT OF PRINCIPLES
The 1972 elections will have a direct bearing on the Republican
Party for the rest of this decade. If we are to become the majority
party in the Congress and in registration we must be able to relate
to all segments of the voting population.
In the past the party has formed Youth Committees for its candidates
on a last minute , haphazard basis without thought to the future voters
of America. ¹hose efforts which have been made were done SO for
reasons of political expediency or just for the sake of saying 11 We
have a Youth Committee".
The time is past when young people, the new generation, can be
put off with old slogans , promises and hack politics. The old image of
politicans 2 both Democrat and Republican, is that of corrupt Tammany
Hall, heavy set, cigar-smoking and always lying to the public. The
Democrat party recently had a re-evaluation of the Convention process,
and as a byproduct, the role of youth with the Senior party. It is their
belief that since the 18 year old vote is a reality, since young people
are sincerely more aware and concerned, since they will make up the
largest single voter group by 1980 and are considered to be the backbone
of the "dirty work volunteer force in every campaign, a concerted effort
must be made for their support.
It would be most easy to set up, through regular Republican chaunels,
a :: Youth for Nixon" But the easy way is not always the best, During
the 1968 campaign a Student Coalition pilot program was developed to
bring new people into the Republican fold and in particular to support
Nixon-Agnew. The purpose was clear, Just like the McCarthy campaign,
we were trying to get new vigor , ideas and enthusiasm into the party.
Each year the old youth workers continue to carry on the same unimaginative
efforts for the Republican party and its candidates. The Democrats on the
other hand were able, using the McCarthy candidacy, Muskies image ,
McGoverns liberalistic populism, to bring large numbers of never
before active young people into their campaigns. Now, four years
later, the Democrats have a larger pool of people to draw upon for
their youth campaigns , also a larger number of experienced and competent
individuals who have worked for many different causes. Unfortunately we
in Republican politics have not done our homework some were more
interested in control of the party then in control of the elections. Our
program is geared toward finding new individuals while using some of the
old, gaining their trust support and idealism for both Nixon and
the party.
Page 2.
Now it is necessary to direct ourselves toward these new voters in
such a way as to challenge them into working with us in order to open up
new channels of communication. The Democrats have already started
their youth programs for the '72 elections. This includes involvement
seminars on the issues, voter registration drives on the campuses and
youth campaigns for their major candidates have been formed and are
now being staffed.
With the new voters the need for a method to present Nixon as a
candidate the young can support and with the future of the party, in
regard to the youth and this generation at stake, we present the follow-
ing program.
One further note - Past elections have been riddled with "Youth
Campaigns made up of political friends, payoffs, favoritism and
nepotism. It is now time for those interested in the candidate,
Nixon, to present him to the NEW GENERATION.
NEW GENERATION FOR NIXON
Programs leading to finding new workers for the Nixon '72 campaign.
The following suggested programs are geared to finding young, idealistic,
and enthusiastic partners in a new generation of Nixon and the Republican
Party.
1. Public Realtions campaign geared to the needs and fears of young people.
This would be in their language and deal with the issues of the day in relation
to how Nixon has met the challenges presented in an atmosphere of tension
and dismay. Most young people today are alienated against the political
process. Our first goal is to gain the trust and support of these people
based on Nixon's programs, not on Nixon the man. We would use media
that is presently accepted by the youth, including rock radio stations, under-
ground newspapers, coffee houses, school bulletins and posters.
2. We propose opening up for a weekend night, coffee houses on or near
high school and college campuses that would attract large numbers of young
people for a good time. Coffee, Cokes, Malts and similar non-alcoholic
beverages would be served (college houses would include beer). Music and
bands would be available and only through posters and youth oriented literature
would a push be made to support the President. This would gain us a rep-
utation as being "in" and would allow us to confront students who usually have
no previous interest in politics. Distribution of leaflets on a campus creates
an ecological problem and rarely changes minds in that atmosphere.
3. Leadership training schools would be used to train regional, state, county
and selected campus youth leaders. We would like to house these people in
the homès of their Congressmen or Senators in order to create a sense of
rapport with elected officials and so create a sense of loyalty and dedication
to the party.
4. Speskers Bureaus are to be set not only as a truth squad but as an offensive
weapon to be used against the opposition. Instead of waiting for the Democrat
candidate to use campus Free Speech facilities to launch an attack, we should !
Also, challenge the youth supporters of the opposition to debates. We propose
to set up a debating bureau that will travel in a given region from campus to
campus to address rallies and debate Democrats on the issues of the day. Our
speakers and debaters will present and support the Nixon program in Congress.
At the training session and subsequent programs, special emphasis will be
made to prepare debaters in the art and techniques of speech through the use
of teachers and professional speakers.
5. Manuals and fact sheets will be prepared, in conjunction with the National
Committee, on stands taken by the official Democrat Party and leading Demo--
crat candidates. This will facilitate the speakers bureau program and it will
also be made available, and mandatory, for all headquarters and coffee houses.
Page 2.
6. We intend to immediately start a survey to ferret out those on the
cumpuses who would, if asked, work for a political candidate. This
will be geared toward the idealists and those who are "issue oriented".
From this we will be able to meet the goal of the program: to find new
faces and workers.
7. A coordinating council will be set up with all Republican candidates
(nominated by the party) in order to organize a master calendar of
events for an area. This would lessen the possibility of youth workers
who tend to work in more than one campaign, to be forced to choose
between activities for his candidates, which in many cases mean the
campaigns are unsure of the number of volunteers they can count on.
8. Newsletter. The major problem in youth campaigns is lack of
communication from the top to the grassroots. Too often, the only
exposure a newly activated individual has with the campaign is his
local headquarters and its' projects. It is our feeling that we must
make these people feel they are an important part of the national effort
by having them relate their activities to someone in another area of
the country. This is also a challenge to them to do a better job and an
opportunity to exchange ideas.
For this we propose a monthly newsletter of activities, personalities,
issues, and awards. Toward the last three months of the campaign
this would be increased to a bi-monthly publication.
To be revised as needed.
The New Generation for Nixon.
Feb. 1971
DETERMINED TO BE AN
March 22, 1971
ADMINISTRATIVE MARKING
By
UP E.O. 12066, Section 6-102
CONFIDENTIAL
NARS, Date 3.23.82
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: CAMPAIGN TASK FORCES
The attached listing of the proposed Task Forces should give you
an idea of our thoughts as to how these would be set up. The thrust
of the Task Force would be fourfold: (1) to determine what needs to
be done immediately; (2) to examine, exhaustively, the entire area
of its responsibility; (3) based on its findings, to determine what
needs to be done ultimately (e.g.: our mission, approach, philosophy,
budget, people to use in each area, etc.) and set timetables for
doing each thing; and (4) to self-liquidate -- by deciding when the
Task Force's functions need to be assumed by full-time people at
the campaign headquarters.
The typical Task Force could be put together as follows: approximately
8 persons would be selected to serve on each someone at a senior
level on the White House staff would serve on each and the RNC would
be represented on each. Also, we would draw from the various Cabinet
Departments and Agencies as well as the Executive Office of the
President. We would also use one or two "outsiders" on each.
A young Project Manager would serve as the "executive director" of
each Task Force. He would be responsible for making certain the
group meets regularly, shuffling the necessary papers, seeing
that action items are completed on time, etc. Project Managers
would be drawn from the campaign committee (Rob Odle), the White
House staff (Bill Rhatican, Bart Porter, Van Shumway), the executive
office of the President (Peter Carpenter, OMB), and the Departments
(Bob Henry, Post Office). Project Managers would devote as much
time as necessary to their Task Forces, and in some cases, virtually
full-time. Arrangements can easily be made with their superiors
in government to free their time for this purpose.
The advantages of the Task Force concept are many: first, we are
able to harness the human resources throughout the government, out-
side the government, and at the RNC in order to look at all the various
CONFIDENTIAL
Mr. Haldeman
- 2
CONFIDENTIAL
components of the campaign. Thus, we use the maximum number
of people with a minimum number actually involved in the official
campaign structure. This means less visibility, fewer salaries,
and money saved. This "low visibility" is important because this
method would allow us to use large numbers of people without it
being evident that we were doing so: they would operate from their
own offices and no single Task Force would know of the existence or
composition of the other Task Forces. In short, we have the least
chance of being "found out. "
This concept has been carefully examined with John Dean, who feels
there would be no problem with it (and no problem vis-a-vis the Hatch
Act) as long as the Task Forces disbanded at the time of the convention.
Second, we find through using this method who can do the job and who is
so good that he ought to be used in the campaign once it really gets in
high gear.
Third, we set up structures in which recommendations are actually
made and carried out thus making it necessary for any "free floaters"
to get into the structure in order for them to accomplish what they
wish to accomplish. This means that decisions won't be made in
a haphazard fashion by political operatives who might otherwise pursue
their own areas of interest.
Our job now, of course, is to make preliminary selections for member-
ship on the Task Forces as well as find the right Project Managers.
Then, timetables must be set for getting these underway. For example,
we need to move on #5 and #6 right away this month; #1 through #4
very shortly; and the rest after satisfactory progress is made on the
first six.
Thomas B. Evans, Rob Odle, John Dean, and I have put together the
attached listing of Task Forces and suggested members for each. With
your approval and after you have had a chance to suggest additions,
deletions, and changes, we can move immediately to set these up.
JEB S. MAGRUDER
Attachment
CONFIDENTIAL
1972 CAMPAIGN TASK FORCES
1. PRIMARIES.
Studies when, where, the laws
governing, the political situation
in each, and potential Republican
opposition in each (the write-in
problem, etc.), Democratic
contenders in each and our
posture toward them.
Harry Flemming, Suggested Chairman
Rob Odle, Suggested Project Manager
Harry Dent.
Bob Finch
Fred La Rue
Bob Mardian
Bill Rehnquist
Dick Richards
Glen Sedam
2. CONVENTION.
The location, dates, format,
procedures, possible reforms.
Harry Dent, Suggested Chairman
Bob Henry, Suggested Project Manager
Dwight
Harry Flemming
crapin
Jo Good
Clark MacGregor
Ed Morgan
Timmons
John Niedecker
Don Rumsfeld
Ron Walker
Will Wilson
- 2
3.
FIELD ORGANIZATION
Examines existing GOP state
AND CITIZENS COMMITTEE
organizations, finds Nixon chairman
in each state, organizes field
operations, looks at delegates
being selected to nominating
convention.
Dick Kleindienst, Suggested Chairman
Rob Odle, Suggested Project Manager
John Andrews
Keith
Ray Bliss
Harry Dent
Bulen
Thomas W. Evans
Harry Flemming
Dick Herman
Charlie McWhorter
Peter O'Donnell
Clarke Reid
Dick Richards
Dick Wiley
4.
ADVERTISING AND
Decides what type of organization
DIRECT MAIL
and approach is appropriate in
'72 (in-house agency or outside
agency, etc.) after studying all
options.
Jeb Magruder, Suggested Chairman
Bill Rhatican, Suggested Project
Manager
Dwight Chapin
Al Cole
Steve Frankfurt
Len Garment
Dick Moore
Don Rumsfeld
Bill Safire
Frank Shakespeare
Harry Treleaven (?)
- 3
5. POLLING, COMPUTERS
Decides on what polling is appropriate.
AND RESEARCH.
What research and retrieval facilities
will be needed, acquires knowledge
of how to use computers, etc.
Ed David, Suggested Chairman
Peter Carpenter, Suggested Project
Manager
Martin Anderson
David Derge
Peter Flanigan
George Grassmuck
Ed Harper
Tom Huston
Bill Low
Bart Porter
Ray Price
Lance Terrance
6. DEMOCRATIC
Collects information and clips on
CONTENDERS.
all Democratic Presidential and
Vice Presidential contenders as
well as develops a feel for the
strategy of each. Perhaps each
member of task force studies one
particular contender. Analyzes
O'Brien's party strategy as well.
Bob Finch, Suggested Chairman
Peter Carpenter, Suggested Project
Manager
Pat Buchanan
Ed De Bolt
Bryce Harlow
Dick Moore
Lyn Nofziger
Ray Price
Don Santarelli
Bill Timmons
4 -
7. MEDIA.
Presidential and non-Presidential
use of the media, calculated
leaks, use of TV, etc. (Separate
from paid advertising. )
Herb Klein, Suggested Chairma n
Van Shumway, Suggested Project
Manager
Roger Ailes
:
Mort Allin
:
Chuck Colson
Cliff Miller
Lyn Nofziger
;
Chris Perry
Bill Safire
Tommy Walker
Ron Ziegler
:
8.
SPOKESMEN RESOURCES.
Analyzes best uses of spokesmen
"surrogate candidates" including
the VP, Cabinet, Senate and
House Republicans, WH and
Administration officials,
entertainers and sports celebrities.
John Whitaker, Suggested Chairman
Bart Porter, Suggested Project
Manager
Ellen Annan
Ken Cole
Roy Goodearle
Herb Klein
Ernst Minor
Ron Walker
9. VOTE BLOCS: THE 18-21
While these might be split up
YEAR-OLD, BLACK, ETHNIC,
later, one task force (possibly
WOMEN'S, ELDERELY, AND
with subcommittees) would
MIDDLE AMERICAN.
study the effect of bloc voting,
how to reach it, the effect of
it, etc.
Len Garment, Suggested Chairman
Bob Henry, Suggested Project Manager
Anne Armstrong
Bob Brown
Chuck Colson
Bob Finch
Pat Hitt
Jim Keogh
Jerris Leonard
Bob Mardian
Stan Pottinger
March 22, 1971
DETERMINED TO BE AN
CONFIDENTIAL
ADMINISTRATIVE
E.O. 12001, Section 6-102
By CP 3-23-82
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: Announcement of the Committee for Richard Nixon
Jehn Dean and I have discussed the need to program the announcement
of the campaign committee. The purpose of the announcement is to
provide a credible explanation of its operations. The problems and
alternatives have been discussed with Dick Moore, Len Garment, Herb
Klein, Van Shumway, and Tom Evans. The general consensus is:
The committee should be announced so that the problem of a leak or
rumors are cutoff at the beginning. It should be announced by a commit-
tee member, preferably someone we cah call the chairman, in a press
conference format at his location, e.g., New York, Chicago, or Los
Angeles. A suggested formatefor the release is attached. The press
conference should be held so that questions can be answered effectively,
e.g., "is Murray Chotiner connected with this operation?' "Did the
President ask you to form this committee?" "Has the President told you
he would run for reelection?" Everyone felt it was important to begin
without a credibility gap.
The contact on the press release would be the committee member who
holds the press conference. This avoids the problem of Flemming or
myself having to answer questions regarding this committee. Secondly,
by having the press conference in another city, the Washington Press
Corps will have a more difficult time following up on the announcement.
As we have already agreed, no one employed by the committee should
discuss the formation of the committee with reporters.
The timing of the press conference relates in direct proportion to the
chance of it leaking ahead of time. Probably the safest time for the
CONFIDENTIAL
2
announcement would be the week of March 29th when the President will
be in California. If it could be delayed longer, it might be to our ad-
vantage because by that time, news (particularly relating to the war)
might be more positive and we would not have to worry about a colum-
nist indicating the formed the committee out of fear.
It was also felt that the address of the headquarters should be announced
to avoid credibility problems and that the phone number remain unlisted
as long as possible.
The first choice for the name is: "Friends of Richard Nixon" which is
simple, to the point, and quite typical, e. g., Reagan's original commit-
tee was "Friends of Ronald Reagan. " Another approach would be to connote
eight years of a Presidency such as "Eight Years of Progress" or "Desti-
nation 76. H Everyone agrees that it would be inappropriate to use some
nebulous name such as "A committee for a Responsible Government."
JEB S. MAGRUDER
Attachment
bcc: Mr. Haldeman
SUGGESTED FORMAT
FOR IMMEDIATE RELEASE
Contact
today announced formation of the Friends
of Richard Nixon Committee, a group of citizens from all parts of the
country who support President Nixon's policies and programs.
The broadly-based group includes such prominent citizens as
#
,
and
.
"We are deeply proud that President Nixon has brought good govern-
ment back to this country during his term as our nation's leader, 11 said
.
"We feel the people of the United States should know and
appreciate what the President's wise and prudent policies have done for
our country.
"When Richard Nixon took office, we were faced with rampant inflation
that threatened the very fiber of our economic system. Now the rate of
inflation is slowing and our economy is stabilising.
"When he took office, we were deeply emeshed in a tragic war and more
than 500, 000 men were on the battle lines. Now nearly half of them are
home and more are coming home every month. We are ending this war.
"President Nixon has given the nation a new sense of direction, purpose
and firm leadership in troubled times, "
added. "The mem-
bers of this committee join with other Americans in expressing new
confidence that Richard Nixon is our nation's best hope for continued
strong and effective government."
The Committee will form the vanguard of nationwide support for
President Nixon. It will employ a small staff, including Harry S.
Flemming, a former special assistant to the President, and Jeb S.
Magruder, who will resign his position as special assistant to the
President.
The Committee has taken offices at 1701 Pennsylvania Avenue, N. W.
Washington, D. C.
March 22, 1971
DETERMINED TO BE AN
ADMINISTRATIVE KING
CONFIDENTIAL
E.O. 1.0 Subtion 6-102
By
3-23-82
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: The Role of the Republican National Committee in the
1972 Campaign
Thomas B. Evans and I have met and discussed the role which the
RNC should play in the President's next campaign. Generally speaking,
we agreed as to the parameters of the RNC as they relate to this
campaign.
The basic mission of the RNC for the next two years should be:
1.
To help build strong party organizations in all 50 states with
an emphasis on primary and battleground states.
2.
To assist in performing the attack function for the President
in order to counteract Larry O'Brien, the Democratic National
Committee, and Democratic Presidential aspirants.
3.
To perform functional services for the Nixon campaign and
other state campaigns where appropriate.
It is generally agreed that re-election will not be won within the frame-
work of the Republican Party. Therefore, it is essential that the RNC's
role be secondary to that of the Nixon for President Committee in
developing and retaining public support.
The general guidelines I think we can follow which will create an
effective working relationship are as follows:
1.
A representative from the RNC should be involved in the decision
making process at all levels Senator Dole or Evans should sit
in on the general strategy meetings that you might have; and
Lyn Nofziger or Dick Richards should be involved in the communica-
tions and political decisions regarding the campaign. In this way,
we would maximize the use of all of our resources and significantly
help the party organization feel a part of the President's re-election
campaign.
CONFIDENTIAL
Mr. Haldeman
-2-
CONFIDENTIAL
2. As we develop our Task Forces, the RNC should have representa-
tives on each. My memorandum to you on the Task Force concept
indicates its role in these Task Forces.
3.
The RNC can and should play a primary role in much of the
functional work that will be done, particularly in the general
research area. The analysis work we will need relating to the
voter can be done easily through the RNC and then could be
available for other state candidates on a selective basis. Each
area in research which can be handled at the RNC should be
turned over to the Committee with the understanding that the use
we will have for each of these tools will be determined by the
Nixon committee.
4. As the official sponsoring body of the convention, the RNC should
play a primary role in the structuring and operation of the conven-
tion, with, of course, the final decision-making being left to you
and the President.
5.
The RNC should work directly with the campaign committee on the
various voter bloc problems, i.e., the 18-21 year-old vote, the
Black vote, the ethnic vote, etc. Again, because it is the
Republican National Committee, it cannot have primary responsi-
bility for determining how this vote can be delivered for Richard
Nixon in 1972, but with its resource structure It should be able to
assist us in determining how to maximize our vote potential.
6.
In developing our state campaign organizations, the RNC should
be involved in the decision making 80 that ww develop a workable
relationship between the Nixon state campaign chairman and the
regular GOP campaign organization. One of the RNC's first
tasks will be to analyze each Republican state organization to
determine strategy and what degree of Nixon operation will be
needed in each state, Once we determine what shape each state
GOP organization is in, we can decide how much of a Nixon
committee will be needed in each and the relationship between the
regular Republican organization and the Nixon committee.
CONFIDENTIAL
3 -
CONFDENTIAL
The attached memorandum from Evans underscores, Ithink, our
basic agreement on these points.
JEB S. MAGRUDER
Attachment
CONFIDENTIAL
Determine
tepublican
3-23-82
lational
By
Committee.
omas B. Evans, Jr., Co-Chairman
March 17, 1971
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR: Jeb S. Magruder
FROM:
Thomas B. Evans, Jr.
Am
RE: Role of RNC in 1972 Campaign
In order to maximize the effectiveness of the
1972 Presidential campaign, it will be important to coordinate the
efforts of the three major components: the White House, the
Presidential campaign team, and the Republican National Committee.
This memorandum sets forth the areas where we believe the RNC
can be most effective.
We recognize, for example, that the President
must receive support from Democrats and Independents who do not wish
to attach themselves to a Republican organization and that citizens
groups-and a separate Nixon for President organization are needed in
every state as well as nationally.
We must make certain that the people of America
understand the accomplishments of the President and his Administration.
We must be sure that those individuals who look favorably upon the
President are registered, that they vote on Election Day, and that their
votes are counted. Since we cannot depend upon the news media to convey
our story accurately and fully, we must communicate with the voters in
a variety of ways, including direct mail; television, radio and newspaper
advertising; speakers; and the like.
An important concept for 1972, we believe, is
selectivity. We must be selective in our communications approach, in
terms of content as well as geography. We have the means today to do
this. As I shall discuss in more detail later in this memorandum, we
will be able to pinpoint what voters in a particular area or category want
so that we can state our most effective case to them. For example,
through the collection of census data, demographic information, voting
Page Two
Jeb S. Magruder
March 17, 1971
statistics and survey research, we might find that law-and-order is
of special importance to a large number of residents in Chicago. We
will have the capability to stress to those voters the steps taken by the
Department of Justice and the new trend being taken by the Supreme Court.
Obviously, we would emphasize the President's role. In short, it is a
rifle-shot as opposed to a shotgun approach.
Just as we cannot count upon the news media
to tell our story, we cannot always count upon Republican Party
organizations to do the job that needs to be done. We will be in a
position in the coming months to determine those organizations that are
capable of being the focal point of a Presidential campaign and those
that are not. We will need a separate organization in every state anyway,
but its role might vary depending upon the assessment of the regular
party group.
Our efforts must be concentrated where they
can do the most good. There are some states where chances for victory
will be extremely remote. There are others where the picture looks
very good. In between will be the major battleground states in which
we must concentrate our effort. A more immediate need is to consider
the psychological impact of 1972 primary states.
Listed below are specific areas where I believe
the National Committee is particularly well-equipped to operate over the
next 20 months.
I. Party Building - The traditional role of the
RNC lies in this area. We should continue with this task and improve
the Mission 70's approach, which is designed to increase our effective-
ness in terms of (a) voter identification, (b) selective registration,
(c) get-out-the-vote efforts, and (d) ballot security.
II. Party Evaluation - As discussed above, it is
important that we determine the strengths of the State party organizations
so that we know where the citizens groups that will be formed in every
state need to carry the major burden of the campaign effort. Through the
use of our beefed-up field force, Dick Richards, myself and others who
have the judgment capacity, we can make such objective determinations.
Page Three
Jeb S. Magruder
March 17, 1971
III. Research - The research effort includes
(a) opposition research, (b) information storage and retrieval, and
(c) the compiling and editing of stored data. There is nothing inherent
in the research function that makes the RNC better qualified than the
White House, a citizens committee or anyone else to accomplish the
job. But the job does require adequate working space, trained and
avai lable personnel, library facilities, and storage and retrieval
capacity. All of these resources exist today at the National Committee,
and it would seem a waste to transfer the research function somewhere
else. As we have discussed, we are gearing up so that we can respond
promptly to anyone who has a legitimate need for this information.
IV. Building a Base File - If we are to be
selective in 1972, and to use the rifle-shot approach which we believe
can be so effective, we must have the data available. Perhaps the most
important element is the building of a base file which consists of census
data, demographic information and election results by precinct. This,
combined with our polling information, will allow us to know more about
the voters than ever before. With the fresh census data, including the
fourth-count summary tape which contains the demographics, we have
an unusual opportunity to utilize a scientific approach.
V. Communications - There are two types of
communications involved, the internal communication within the party
and the communication with the public at large. It is important that
party people understand the programs and accomplishments of the
Administration so they can speak up for the President and generate the
necessary enthusiasm.
Obviously, there are some types of communications,
especially relating directly to the issues, that can be handled only by the
White House. There are other types, however, such as mailings sent
into areas on the rifle-shot theory, that are better handled by the RNC
via our communications program. As you know, we are developing an
improved capability in this area.
The subject of how to reach the voter most
effectively is a critical one, and it will be important for everyone to
coordinate their efforts and see that they play their part most effectively.
Also, there must necessarily be a very close relationship between our
research operation and communications. In addition to the selective or
Page Four
Jeb S. Magruder
March 17, 1971
rifle-shot approach, we must be able to package useful and appropriate
information for use by speakers as they enter our target areas and for
use in TV, radio and newspaper ads. This would include, of course,
material appropriate for Spanish-speaking groups, senior citizens, etc.
VI. Field Operation - We are stressing a field
approach at the RNC to give us a more accurate view of what is
happening within the states and to provide a more personal relationship.
As discussed above, this will give us the capacity to make an early
evaluation. As we approach the campaign, it will be important for our
field force to coordinate with that of the Presidential campaign team.
The roles may vary somewhat from state to state, depending upon how
well the party is able to function in that situation.
VII. Speakers - This is an area where close
liaison between the RNC and the White House is essential. It is a
subject of particular importance to our State organizations. Here
again we can be selective: our data base file, coupled with our polling,
should tell us scientifically the type of speaker to schedule into a
particular areaand what he should talk about or avoid. We can also
receive helpful information from our field men and directly from the
states.
VIII. Patronage - As you are aware, this area
is of tremendous interest to all our party people. We do have the
incumbency advantage which gives us the tools to provide incentives
to Republican workers. The RNC is in the best position to evaluate
which requests are the most important, which can do the most good in
terms of re-electing the President. We are strengthening our capacity
to be effective in this area and believe that patronage requests from
State Chairmen and other party leaders must be channelled through the
RNC, if we are to operate effectively. I believe the White House
personnel operation now understands this need.
IX. Campaign Management - It is extremely
important that we develop the proper coordination between the State
campaigns and our Presidential effort. The most effective way to do
this is to have good campaign managers for gubernatorial, senatorial,
and other major races. Based upon some bad experiences in 1970,
they should be in-state people. The RNC is the proper place to conduct
campaign management seminars, and coordina of campaigns should
be one major item covered.
Page Five
Jeb S. Magruder
March 17, 1971
X. Finance - As soon as possible, all fund-
raising activities should be consolidated. The fragmented approach
that has been used in the past has caused confusion among our
contributors. We are initiating a plan to improve the financial
condition of State organizations, most of which are in trouble today.
If they are not in better financial condition by 1972, it will be difficult
for any of them to be the focal point for an effective campaign effort.
XI. Special Groups - This effort can be
broken down into two areas. The first is the communications
function as it relates to minorities, heritage groups, senior citizens,
agricultural groups or labor. Where the message wewant to convey
is for public or general consumption, it can best be handled by the
White House. In fact, if the White House does not say or do what needs
to be said or done to attract the senior citizen, black voter, Mexican-
American, etc., there is little that the RNC can do that will be
effective.
There are other times when there is an
organization job that needs doing - organizing a demostration, launching
a letter-writing campaign. This has to be done outside of the White
House and can in many instances be done by the RNC.
We understand fully that John Mitchell will serve
as commander-in-chief of the 1972 campaign and that we will look to him
for instructions. We further understand that we will not set policy but
that we will have the opportunity to influence the setting of policy. This
necessitates that we be present at meetings where policy decisions are
made. This will avoid the problem of poor communications and will re-
duce the need for memoranda that can be dangerous.
The Task Force approach which we have discussed is
a very good one. We have been developing names of persons who might
participate in this venture and will have them to you today. I hope we can
remain flexible and add names as we go along. The Republican National
Committee is pleased to be involved and feels these Task Forces can be
of invaluable assistance to the 1972 effort.
I am delighted that you and I will be working
closely together. Our thinking seems to coincide exactly. All of us at
the National Committee are dedicated to the re-election of President
Page Six
Jeb S. Magruder
March 17, 1971
Nixon in 1972. We believe this is essential for the well-being of
our nation and the world. We are most anxious to do the things that we
can do best and that will be most helpful in achieving this goal. We recog-
nize that some things can be done better elsewhere and will cooperate
completely in such instances. There is too much at stake to do otherwise.
TBEjr/ mb
DETERMINED TO RE AN
ADME.,
METTING
-102
By
3-23-82
April 16, 1971
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
MR. MAGRUDER
FROM:
GORDON STRACHAN
Pursuant to your request this is a memorandum to advise
you that Bob has received word that Arlin Spector, a Jewish
liberal on law and order from Philadelphia has offered to
help in the campaign.
He might make a good State Chairman.
Please inform the Attorney General and let me know if
anything develops in this regard.
Thank you.
GS:elr
MEMORANDUM
45
THE WHITE HOUSE
WASHINGTON
11 IS AN
April 15, 1971
ADMINISTRATIVE LARKING
E.O. service 6-102
MEMORANDUM CONFIDENTIAL 1Eye-Only FOR:
By EP
Date 3.23.82
,
MR. MAGRUDER
FROM:
GORDON STRACHAN G
has
received
Pursuant to your request this is a memorandum advising you that Bob
that Arlin Spector, a Jewish liberal on law and order from
word
Philadelphia has offered to help in the campaign.
He Please might inform make a reading a good the from State Attorney the Chairman Attorney Meneral General let one and advise me humai if me.
any they develops in the requed
Thank you.
April 14, 1971
MEMORANDUM FOR MR. HIGBY
FROM:
GORDON STRACHAN
SUBJECT:
Jeb Magruder
Magruder spent an hour with me this morning expressing his very
real concern that his effectiveness in the campaign will be under-'
mined if he does not have the confidence of the Attorney General and
Mr. Haldeman. It is Magruder's view that this confidence can only
be developed by access.
He cites two examples where he feels his access has been impaired.
The first concerns the Attorney General, when there was quite a delay
in getting some of the initial decisions. Obviously little can be done
directly to improve Magruder's relations with the Attorney General.
However, Mr. Haldeman should be aware of that problem.
The second example that Magruder cites is the Bart Porter matter.
Pursuant to your direction I did not discuss, or in any way alleviate,
Magruder's concern about how that matter was handled. However,
Magruder's point is that the memorandum that I drafted, incorporated
Colson's and Magruder's attitudes, filtered the Magruder explanation
of the matter to Haldeman. There is very little we can do about the
Porter matter now and probably very little that we should do.
The point of this rambling memorandum is that it may be in our interest
to protect Magruder from the second guessing and other that will always
emerge in campaign contacts.
If you agree with this memorandum it might be useful for the two of us
to sit down with Magruder for a "therapy" session.
April 14, 1971
MEMORANDUM FOR MR. HIGBY
FROM:
GORDON STRACHAN
SUBJECT:
Jeb Magruder
Magruder spent an hour with me this morning expressing his very
real concern that his effectiveness in the campaign will be under-'
mined if he does not have the confidence of the Attorney General and
Mr. Haldeman. It is Magruder's view that this confidence can only
be developed by access.
He cites two examples where he feels his access has been impaired.
The first concerns the Attorney General, when there was quite a delay
in getting some of the initial decisions. Obviously little can be done
directly to improve Magruder's relations with the Attorney General.
However, Mr. Haldeman should be aware of that problem.
The second example that Magruder cites is the Bart Porter matter.
Pursuant to your direction I did not discuss, or in any way alleviate,
Magruder's concern about how that matter was handled. However,
Magruder's point is that the memorandum that I drafted, incorporated
Colson's and Magruder's attitudes, filtered the Magruder explanation
of the matter to Haldeman. There is very little we can do about the
Porter matter now and probably very little that we should do.
The point of this rambling memorandum is that it may be in our interest
to protect Magruder from the second guessing and other that will always
emerge in campaign contacts.
If you agree with this memorandum it might be useful for the two of us
to sit down with Magruder for a "therapy" session.
4/16
L,J8M, G
8a
J8m prob - outside activity sooner
than expected
- no heavy (AG) at Hlgtrs
to protect J8M F other middle
level men (Flemming had
probs here) plus lower staffmen
- increased publicity
- much second guesting
eyfermer compaign types to
the wH directly, thereby
end running + undermining
J8m
To prevent problems:
JSM bet deen w/AGt get ans.
G must be specific, detailed
in memos but J8m
must be careful in dealings
G prepare detailed polling
proposal - - Ceep TX +
telep to It +L but
the issue base molerials
should ee made avail
to J8m + comp.
Lt H must work to protect J8m
Weekly mty w/ file of per info
- Breallost
J8M - Sharles at WH; second guessing
-"operating at direc of AG"
pree's getting info AG
ep epre AGamies
G7L
Polling - J8M begin dealing
OK
H.
w/ Lowe + Derge oxproposal
fox 2 yrs,
L - -Monday similation proposal
H
Lprepase Proposal
Discolnd
for J8m
coo indo needs of
to review
Simulation conds / comp
J8m/ AG will-not set up hardware
L - ORC can supply most things we need,
except the things that Benham canada
for us.
1968 - wave studies of panel interviews
Polling TF must figure out who are
the experts - each of 5 must
come up of intensive plan.
LAW OFFICES or
CARTANO, BOTZER AND CHAPMAN
D. CARTANO
1300 IBM BUILDING
H. BOTZER
W. CHAPMAN
SEATTLE 98101
ETMAN ALLEN PEYSER-INES
A. O'NEILL
GLAS J. SMITH
JAMES M. DAILEY-1946
AREA CODE 203 MAIN 3-0700
W. BIRKHOLZ
V. LARSON
MAS C. McKINNON
April 5, 1971
Mr. John D. Ehrlichman
Assistant to the President
Domestic Affairs
The White House
Washington, D. C.
20000
Dear John:
I am writing you as a lifelong Republican and supporter
of President Nixon who is concerned about the marshalling
of support for the administration in the State of Washing-
ton. Jerry Hillis has probably mentioned to you that I
had expressed concern about the development of support
for the President's policies, particularly with regard to
the coming presidential election, and that I am aware of
a growing number of responsible business and community
leaders who are similarly concerned.
I have been highly pleased to note in the past several
weeks that Mr. Nixon has "opened up" in his attempt to im-
prove his personal rapport with the public and to explain
his policies. His handling of the recent press confer-
ences, for example, has been excellent. However, this pub-
lic relations strategy warrants continued analysis and
constant effort toward improvement, in my opinion.
No doubt you have ample unsolicited advice on the subject,
That is not the purpose of this letter. Rather, my inter-
est is in determining whether there is interest at the
national level with the marshalling of support for the
President by a citizens group in the State of Washington
which could provide advice and support in a consulting
role and provide the additional capability of establish-
ing a nucleus for an independent voters' campaign during
election year.
I feel strongly that such an organization should be estab-
lished, made up of independent voters of both parties who
ARTANO. INT. CHAPMAN
1:3()v) HBM
SEATTLE 98101
Mr. John D. Ehrlichman
April 5, 1971
The White House
Washington, D. C.
Page Two
are middle-of-the-road or moderate conservatives, and who
are respected community leaders not strongly identified
with the Establishment. The group would be aimed at sup-
port of the national policies of the President and would
hopefully be so structured to accomodate both supporters
of Governor Evans and the more conservative elements of
the Republican Party in the State, and to further attract
the potential supporters of Senator Jackson.
Emphasis would be placed upon selling the quality of the
administration's domestic and foreign programs rather than
engagement in an aggressive campaign of personalities.
Initially, the group would be composed of between 40 and
100 persons with backgrounds in business, banking, law,
accounting, medicine, labor and agriculture, from a cross
section of the entire State. Hopefully, the group could
provide a sufficient age spread to reflect the feelings
of the young voters as well as those of their parents'
generation. Initially, this would include persons aged
30 through 55, although longer range plans would include
the merger with young voter groups in the 18 to 25 age
category.
One purpose in organizing such a group as soon as possible
would be to head off early commitments of many moderate
Republicans and conservative Democrats who might otherwise
commit their time and energies to other campaigns, in-
cluding that of Senator Jackson. It would also be anti-
cipated that because many of the members of this group
might have dual allegiance to Senator Jackson and to Pres-
ident Nixon on foreign policy matters, the organization
could possibly enfold that organization if the Senator's
campaign for nomination is unsuccessful. In this respect,
I think it important that in the State of Washington any
campaign conducted at this time not be antagonistic be-
tween these two groups.
I believe that the essential ingredients of such a group
presently exist and that such an organization could be
easily formed. The question is whether the administration
would look favorably upon such an organization. Obviously,
it would serve no useful purpose without proper lines of
communication to the administration.
JAN
CAREANO, BOLZER AND CHAPMAN
tato 18M BUTTANG
SPATTLE DB101
Mr. John D. Ehrlichman
April 5, 1971
The White House
Washington, D. C.
Page Three
The need to organize such groups with broad political ap-
peal in support of the administration is certainly a common
concern throughout the country, and the efforts of similar
organizations in other states could be utilized and coordin-
ated. However, my immediate concern for doing something
now here in Washington is that unless immediate steps are
taken to establish strong coordinated leadership and to
focus attention upon the domestic programs of the admin-
istration, many of the same persons who would otherwise
support the administration will become increasingly in-
volved in support of the possible candidacy of Senator Jack-
son, or otherwise become disaffected.
You are undoubtedly aware of everything I have said SO far,
and for this reason you can probably best evaluate the
suggestion. If you feel it has merit, or if you believe
some other vehicle will better serve the same purpose, I
would much appreciate your comments. Naturally, any reply
would be considered personal and confidential.
Sincerely,
Amil
Douglas J. Smith
Chapin THE WHITE HOUSE
maguider
WASHINGTON
April 22, 1971
FOR:
MR. CHAPIN
FROM:
JEB S. MAGRUDER
Per our conversation, you should
answer this.
ittes
mchopn
l think to
sent this
Gostractor
New
Cane
1322 0603
Mr. Dwight Chappin
c/o The White House
1600 Pennsylvania ave.
Washington, D.C.
March 23, 1971
Dear Mr. Chappin;
As Director of Operations for a new organization named "The New
Generation for Nixon , a youth group formed to support the President
in his reelection campaign, I am interested in having our groups in
attendance at as many of the Presidents public appearances as is
possible. We feel it is not to early to start showing a little support for
the President, and I am sure that the President and his staff would
like to see more friendly faces in the crowds.
In your capacity as scheduling secretary to the President you can be
very helpful to us. If it is possible could we be notified of each of the
Presidents public appearances. We know you can't give us much time
because of Secret Service regulations but even just a few days notice
will surfice for us to notify our local people in each state of the planned
event.
I know you wouldn't give this information to any one who might request
it so may I offer the name of Mr. Murray Chotiner as a reference as
to our validity.
Your cooperation is sincerely appreciated.
Yours for a Better America
Greig L. Smith
National Director of Operations
DESERVED TO LE AN
ADMIN
.....NG
E.O. 12003, 6-102
By of
11-3-23-82 April 28, 1971
CONFIDENTIAL
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Citizens for the Reelection
of the President
Magruder met with the Attorney General yesterday. Subject
matters discussed included:
1. The formal announcement of the formation of the Citizens
for the Reelection of the President should occur next week.
2. Besides Frank Dale, Max Fisher, Tom Pappas, the Committee
will include Rita Hauser, Don Schollander (Olympic swimmer),
and Bob Volk (President of Union Bank, Los Angeles).
Hal Greenwood, a Democratic supporter of Humphrey in 1968
and 1970, and Nathaniel Rogers, (a Democrat and the President
of the First City National Bank of Houston), may also be
included if they are cleared by the Attorney General.
3. Magruder and Odle will leave the White House payroll Saturday,
May 1. Effective Monday, May 3, they will be paid by the
Citizens Committee and will be located at 1701 Pennsylvania
Avenue.
4. Magruder has been talking with the top staff about his
role in the campaign. He will see the Vice President, Dole,
and Cabinet members individually at their convenience.
You have an appointment pending with him.
5.
Magruder will meet regularly with the Attorney General for
one half hour, twice a week to discuss the campaign.
GS:1m
MEMORANDUM
THE WHITE HOUSE
DEVERIMED TO BE AN
WASHINGTON
would 12 MARKING
and Destron 6-102
April 21, 1971
By CP 3.23.82
GONFIDENTIAL
MEMORANDUM FOR:
MR. HIGBY
FROM:
GORDON STRACHAN
G
Reviewing my notes from the Magruder, Higby, Strachan meeting
on Friday, April 16th, the only outstanding item is the polling
recommendation, You indicated you were going to prepare a
proposal based on Derge's strategy memo, the need for
simulation, and your readings from Haldeman.
Both Jeb and I indicated some interest in seeing Derge's two
year strategy memo. I will forward it to him if you think it
appropriate.
February 12, 1971
DETERMINED TO PZ AN
CONFIDENTIAL
ADMINISTRATIVE .....NG
E.J. 12065, Seption 6-102
By EP
NARS, Date. 3-23-82
MEMORANDUM FOR
THE ATTORNEY GENERAL
The avowed, potential and latent Democratic candidates for
President led by their leader, Larry O'Brien, have formed an
"unholy alliance" and have "conspired" not to attack one another,
but to aim their fire at the President.
Art Summerfield just phoned in a suggestion that someone ought
to take them on and blast them for devoting their time and attention
to attacking the President of the United States at a time when he is
working to disengage us from a war.
May I add that, in addition to the foregoing, our spokesman could
point out that so many domestic problems need attention, as shown
by the President's proposals to Congress.
If candidates for the Presidency would devote as much time and
attention to working on legislation in Congress to solve the problems
referred to by the President as they are in running around the
country making partisan political speeches in an off-election year,
they would be performing a real service to our country.
How about the proper person, whoever that is, passing the word
laing
to Senator Dole as Chairman of the RNC to launch the counter attack?
wege?
Murray M. Chotiner
Special Counsel to the President
cc: Mr. Haldeman
Mr. Klein
CONFIDENTIAL
G
THE WHITE HOUSE
WASHINGTON
fathe file no achin,
February 12, 1971
H
MEMORANDUM FOR BOB HALDEMAN
ROSE MARY WOODS Rose
FROM:
I don't know at the moment to whom political suggestions should
be given, but Lloyd Waring called last month to suggest that he
felt it would be smart to bring Cliff White into the picture again.
He thinks he has demonstrated great ability in past campaigns
and suggests that he be used.
Porter mouth - RNC payroll
Boe
JSM 4/26
Reta Houser
Break next week
PuTom Pappas
Pr Rel + Qt A
Frank Dale
Mus Fisher
Dan Schollander
? Hal Greenwood - D, HH It supporter, 68,70
? nathoniel Rogers - D, n of Fust city nall
Bank of Housten
Bol-Ubek
-Thollinion Bank
next mon, 5/3 - JSM+R.O. +
1701
J8M+ + Porter- - will handle mrs. mf4/170!
AG ?s "little punds chasing around after
but 58m laid ton about G-OK
JSM
Ueep,Z Dole + Cal individually
*
½ en terre a we
AG concerned about polling, not
telling JSM - wants input
on all polls.
-so this 2 way street.
Everything ready for Press Comp
- AG hasn't gone ahead
- no projected date
- magruder sent memo urging
strongly arging next week
J8m stay it HGK next name
- Rito Housen - firm,
- Frank Dale
- mas Fisher
- Tom Pappas
- B Deck cooley - dells F -out
Hunsberger, ITL of Bocae Cooade
Flanigan checking
Dem, Young, West for 7 total
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
April 9, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
As you know, Bob called the Attorney General and did
not discuss the Magruder matter with him.
This whole matter does, however, continue to be a problem.
We should do something so Magruder doesn't feel he has
gotten away with lightly.
For that reason, I would think it best you not talk to
Magruder on this subject.
In addition, you should know that Magruder has been given
an okay by Bob to try and get people transferred over to
the RNC for working on these projects.
The same rule would apply here, however, they should not
go over at an increase in salary.
Hope this is satisfactory.
THE WHITE HOUSE
WASHINGTON
April 7, 1971
PHONE CALL
4:30 p.m.
ATTORNEY GENERAL (Opr)
In Florida
After 6 361 5737 (Key Biscayne)
See Magrude
Memo attached
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
April 9, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
7
As you know, Bob called the Attorney General and did
not discuss the Magruder matter with him.
This whole matter does, however, continue to be a problem.
We should do something so Magruder doesn't feel he has
gotten away with lightly.
For that reason, I would think it best you not talk to
Magruder on this subject.
In addition, you should know that Magruder has been given
an okay by Bob to try and get people transferred over to
the RNC for working on these projects.
The same rule would apply here, however, they should not
go over at an increase in salary.
Hope this is satisfactory.
Rd.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
April 7, 1971
DETERMINED
BE
AN
CONFIDENTIAL/EYES ONLY
By
6-102
MEMORANDUM FOR:
MR. HALDEMAN
FROM:
SUBJECT:
JEB S. MAGRUDER for
Bart Porter
Obviously I moved faster with Bart Porter than was appropriate. I
gather Larry has given you most of the background relating to this
subject.
The salary part of the Porter problem developed not because of my
intention to set any pattern or to, in effect, give him a raise, but
rather to bring him back to the level which had been indicated to him
when he came to Washington. It was not necessary to convince him to
come to work on the campaign since he had indicated an interest in
this area when he first came to work at the White House. He has shown
tremendous ability and I felt this would be a good move for him. It was
also my impression that Colson and Howard agreed in general with the
move.
As far as salary policy at the committee, I completely concur with
your feelings in this matter and, if you feel a discussion on general
salary policy with the Attorney General is warranted, I would think that
he would agree with you and there would be no question relating to
salary policy that you and he would differ on.
On the other hand, if you bring up the Porter situation with the Attorney
General I think you will have seriously restricted my ability to function
CONFIDENTIAL/EYES ONLY
2
effectively in the campaign. He would not know about Porter by name,
he would not know about any salary discussion. His interest at this
time was simply for me to get the planning started and he wanted me
to do this within the guidelines that he set down with me a week ago
Saturday. I am in the process of attempting to do this and John Dean
will have a memorandum this afternoon which will detail how he feels
it must be done. But to discuss Porter specifically with the Attorney
General I think would be a mistake from my standpoint and will not
accomplish any meaningful objective with the Attorney General.
G
MEMORANDUM
H Kepr 3rdp. TO
DETERMINED TO BE AN
TACK TO MITCHELL
THE WHITE HOUSE
.INISTRATE
50
WASHINGTON
12065, 0-102
April 6, 1971
CONFIDENTIAL
MEMORANDUM FOR H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Citizens for the Reelection of the President
Magruder and Dick Moore discussed the announcement of the citizens
committee yesterday with The Attorney General, who is vacationing in
Florida. Based on that telephone conversation and discussion with
Magruder this morning the status is:
1. Frank Dale will be chairman. The formal announcement
of the formation of the committee will be made Wednesday,
April 14 from Cincinnati. Magruder will handle the
arrangements. Tom Pappas and Max Fisher are on the
committee, but Bill Marriott has withdrawn. The Attorney
General, Moore, and Magruder are looking for two more
names. Colson, Flanigan, and Bell have made suggestions.
2. Charles Bartlett, the Publishers Hall syndicated columnist
who appears in the Washington Evening Star will have a fairly
extensive story about the citizens committee in the April 7
newspapers. He has had information for two weeks and has
delayed in exchange for additional information from Magruder.
Bartlett knows "something about Kalmbach" but will not use
his name in the story. He will say that Magruder, Flemming,
Odle and Sloan are working full time now.
John Carroll of the Baltimore Sun will also break the story
April 7. He too had accurate information and delayed in
exchange for more.
The Attorney General knows of both of these stories.
tgo - 2 -
3. Magruder will move his office
1701 Pennsylvania Ave. Odle, Flemming and Sloan are
already there.
4. Magruder will approach the potential chairman of the task
forces today. He will attend the first meetings, which will
begin Monday, April 12.
The Task Forces are:
1. Primaries and Field Organizations: Kleindienst, Chairman;
Odle, Project Manager;
2. Citizens Committee: Flanigan, Chairman; Porter, Project
Manager;
3. Convention Logistics: Timmons, Chairman; Odle, Project
Manager;
4. Convention Strategy: Rumsfeld, Chairman; Odle, Project
Manager;
5. Advertising, Direct Mail, and Media: Magruder, Chairman;
Rhatican, Project Manager;
6. Polling, Computers, Research: Ed David, Chairman;
Marik, Project Manager;
7. Democratic and Republican Contenders: Buchanan, Chairman;
Marik, Project Manager;
8. Spokesmen Resources: Rumsfeld, Chairman; Porter,
Project Manager;
9. 18 - 20 year old vote: Finch, Chairman; Porter, Project
Manager;
10. The Black Vote: Garment, Chairman; Porter, Project
Manager;
11. The Women's Vote: Hitt, Chairman; Porter, Project
Manager;
April 3, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Attorney General's Meeting
with Magruder, March 27
Discussions with Magruder on March 28, 31 and April 2 revealed
the following about the meeting:
1.
The formation of the Citizens for the Reelection of the
President will probably be announced from Cincinnati
the week of April 12. The Attorney General has
approached Frank Dale to be chairman. Dale has
accepted with the provision that he clears the job with
his company. Magruder will go to Cincinnati to handle
the arrangements for the announcement. Other members
of the committee include Tom Pappas, Max Fisher, and
Bill Marriott.
2. Charles Bartlett, the Publishers Hall syndicated columnist
who appears in the Washington Evening Star, according to
Magruder has some information on the citizens committee.
He knows about the offices at 1701 Pennsylvania Avenue,
that Magruder, Flemming, Odle and Sloan will be working
there full-time. Bartlett also knows "something about
Kalmbach." Magruder does not know how much. However,
Magruder has reached an agreement with Bartlett to hold
the story in exchange for additional information.
3. The Attorney General accepted the idea of the preemptive
Task Force concept to consider obvious area--Convention,
Citizens, Polling, etc.
The Task Forces should be under the control
of Magruder. He would sit on them all and have
five full time project manggers under his direction.
2
These project managers would begin work "as soon as
possible" probably the week of April 12. Specifics
about the Task Forces includes:
a. Polling. Magruder says the Attorney General
considers this a citizens committee function.
However, they realize that certain "Presidential"
matters would be within your exclusive control;
b. The Task Force on the Convention would be split
into "Logistics" and "Format". Timmons would
be chairman of both. Shakespeare would be on
the Format Task Force;
c. Dent was pulled off two Task Forces. Magruder
did not specifically know why;
d. The citizansorganization would be separate from the
field and primaries organization. State Republican
types would not participate in the field and primaries
organization which would be headed by Kleindienst.
The citizens organization would not be able to have
Tom Evans from New York because of a recent
decision by Evans' partners at Mudge Rose.
e. The advertising and direct mail task force would
include media, Magruder will be chairman. His
first task is to find out exactly how LBJ ran as
President in 1964.
1. Finch would be the Chairman of the 18-20 year old
vote task force. However, there would be a par-
ticularly strong project manager. Similarly
Rumsfeld would head a spokesmen resource group
with a strong project manager.
g. Buchanan, not Finch, will head the group examing
the Democratic Contenders. Dr. Edward David
will be Chairman of the computer, research and
polling group.
3
h. Magruder and the Attorney General discussed
an "issues group" to consider not Presidential
stands but what issues should be emphasized
in which parts of the country.
4.
According to Magruder the Attorney General is "very
concerned about White House Staff involvement in the
campaign." The only staff who should be in the campaign
are those specifically requested by the Attorney General.
Magruder thinks it would be helpful if I attended a meeting
or two with the Attorney General to assure him that the
White House Staff campaign activities are under control.
Magruder will meet with the Attorney Genefal weekly
(tentatively Thursday mornings).
GS:kh
THE WHITE HOUSE
THE WHITE House
WASHINGTON
AG concerned that G cole
A Goery concerned WASHINGTON about not WHS+
A thinks WH has
too large - J8M thenks
H people too large in comp.
AG very concerned about WHSL
protected TR
Tom Pappas + Mas/Fcaliero
AG wants on all w HS out of
the camp
Bill momott-
Dem - Kaiser - checked
comp unless Gweents
them in
ey moore + guess
Kaiser not willing
- -AG not that hot
Comp might Spen have Bill to accel
Chmn Frank Dale of Cen Reds
for sem
cole collec Johnson wally, Rean,
City for
- AG already to
Gene cowen it 58m
Reelec TR of
bale & Dale acceptal
a proviso of learn
Jeremy Jones -h, JSM, G-.
orig weak + eater more impresed
was R/ce day
Polling AG considers respon his
Ism 17 AG AG7 JSM re
Inot Hs, except for TR stuff
setting updation an
THE WHITE HOUSE
WASHINGTON
THE WHITE HOUSE
10 Task Forces -
- AG in gol- yes, go,
Deendeenst WASHINGTON - field org
J8M controls proj man's
w/ primares
- proy man - Full Time
adv t Air mail include
beginning ASAP
F8m dem to penil out
7 media
Timmons armn of both TFs
on convention - Logistics+
how L BJ
Format Shales, etc
AG not two strong on Bent,
pulled off 2 TFs
Boe marak - proy man
of poe,
wants st repul types
outed Dem contenders
not on fuld orgs
cet's cry separate Pr
field J pumaries legether
Bol Henry - post office -
full time on convent
TWE - can't be in compaign
block boter grps.
by MR G+ A ag the AG
wants am in + TWE
Funch - 18 yr olds but
wants to be in.
w/ Henry as prof man
G see Boe Henry
THE WHITE HOUSE
THE WHITE HOUSE
WASHINGTON
Spokesming Resource -
Reem to be Ormn
Issues grp WASHINGTON - that stand what
not
7 In seloved, take in
but what areas
Dem con- Buchan
what parts of cerenty
not Finely, is am
G Unever got if
new gipe
Ed David - Diem of
comp, res 4 polling
sones memo
our Dones- hereac. him
Hanis Plesser big - big on on eum
G see - manimoto Bob Henry call
consul T RNC?
Choiles Bartett has
G mas - cheapt20,000
everything including
Kalmbaca - 58m
AG- Premaries Convention
thinks someone telling
atsong,
AG-J8M all well cly mty- Ther mouring
Colson/Klain/Mag/Malek THE WHITE HOUSE
compromise WASHINGTON
margetartite-reportstacac
Memo -X-11
Ge fr/a re
JLM
JSM, Dean, 3/10/71
AFs
JSM
Evans 3/11
JSM
AG, K 3/12
JSM 1 Dean -what can RNC do
effectively + legally
1) Evans - like to do everything
2) Reserves - people + assets
>)
Menimal
Dean Primaries Campaign
-
1 Task Force
1
when accurring
J.D. 2 analysis of lows of states
- If TT or stalling aorse
Gaste go in, poli info
Fund raising
K- in Fri, elec reform legis
- to see Dean Fu
milbank- normal R nc bil
2
Convention
2 Task Force
Location
Time
Format
Delegate collection
convention Procedure
4 d R on D reform
JSM-Dean
Houston -good
TV time prome
LEAA grant info
J 8m+ Dear
Use of Hatched people on Tasac Forces
- Shalespeare -low level, OK-JD
- J8m use 30 lest Pr / malek
as TF Exce Dir's
3
citizens Delegates + Field Orgo
Task Force
Special Int Grps
-Kleindeinst & mardian + TWE
4
all TFs about 8- 9
w/ one EASE Air
5
Issue Devel TF ?
-E already morning on this;
aw H prinction not compaign
JSM +JD agree to stayout of
issue area
G
H re info on is
Jem
7
58m
1701 - in 6 weeks
Polling computers + Research
G on Task Force exp
J8m - question ieorc abilitys
bee / Polling
who controls polling.
G
It
Does AG want polling
done in Citis.
-Various parts of polling.
JSM. - ORC doesn't do good
some + -swing voter stuff
Computer -ase?
Tom Haston-Bestalone
Kevin Perillips I. will he
work for AG this time.
-neither J8m or JD know whe
analysis of states / Voting patterns
JD - AG cannot use as AGS
as field people publicly.
JSM- Prepare Calendar of time frame.
-to go there W/AG w + TR
Field arg
4 Regional areas
South - Dent
East
mil a
West
Grp for constant intil for Disrep
-not coufield
Civil Disobedience TF
Dean, Walker,
TF to decide what is TN + what
is non-TT TT
- Kleindeenst, walker, Hughes,
Dean, Butterfield, Higly,
Total Tasee Forces
GS/-14 assigned for 1 Cal op
10
assigned to each one
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
March 15, 1971
MEMORANDUM FOR:
MR. CHAPIN
FROM:
GORDON STRACHAN
G
SUBJECT:
"Youth for Nixon"
One of the task forces that Magruder is establishing deals
with youth in general and the 18-20 year old voter in
particular. Magruder has received a copy of Walker's
memorandum describing Dewey Clower's information and
Tom Bell's offer to organize a nation-wide group.
Appropriate follow-up should enable us to grasp this
opportunity.
cc: Mr. Magruder
Co that
Doer you are The I
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
March 15, 1971
MEMORANDUM FOR:
MR. MAGRUDER
FROM:
GORDON STRACHAN
G
SUBJECT:
"Youth for Nixon"
A copy of Ron Walker's memorandum to Dwight Chapin
describes two opportunities that should not be missed.
Would you have your youth task force consider Dewey
Clower's information and Tom Bell's offer of assistance?
CC: Mr. Chapin
THE WHITE HOUSE
WASHINGTON DATE 3/8
TO: Gordon S.
FROM: DWIGHT CHAPIN
FYI
PLEASE HANDLE
OTHER:
How do we ?
halle the /-
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
February 23, 1971
MEMORANDUM FOR MR. DWIGHT CHAPIN
FROM:
RONALD H. WALKER
RE:
"YOUTH FOR NIXON"
Dewey Clower has talked with many people including YR's
at their recent conference and they are concerned with the
apparent indifference of the Administration toward the 18 -
21 year olds. It is the opinion of these same people that the
YR organization is not the proper forum to reach this group.
It would appear that a "Youth for Nixon" organization should be
considered outside of the RNC or YR organizations. This
would be an organization loyal to the President, not just the
Party.
Tom Bell, one of Senator Brock's young staffers, has talked
about organizing such a nation-wide group. He is basing his
organizational ideas on his success with "Young Volunteers for
Brock" in Tennessee. Senator Brock has publicly on several
occasions given much credit for his election to this group and
has told Tom he'd let him loose to organize for RN. I suggest
that if there is any way we can help Tom Bell or anyone else
interested in organizing a "Youth for Nixon" campaign, we
should. Such an organization could be most helpful to us in the
field.
Please advise.
March 15, 1971
MEMORANDUM FOR:
MR. MAGRUDER
FROM:
GORDON STRACHAN
SUBJECT:
"Youth for Nixon"
A copy of Ron Walker's memorandum to Dwight Chapin
describes two opportunities that should not be missed.
Would you have your youth task force consider Dewey
Clower's information and Tom Bell's offer of assistance?
cc: Mr. Chajin
GS:kb
MEMORANDUM
MS
THE WHITE HOUSE
WASHINGTON
Seletop
April 14, 1971
MEMORANDUM FOR MR. HIGBY
Breakhast
FROM:
GORDON STRACHAN
G
L's office 8a
SUBJECT:
Jeb Magruder
Magruder spent an hour with me this morning expressing his very
real concern that his effectiveness in the campaign will be under-¹
mined if he does not have the confidence of the Attorney General and
Mr. Haldeman. It is Magruder's view that this confidence can only
be developed by access.
He cites two examples where he feels his access has been impaired.
The first concerns the Attorney General, when there was quite a delay
in getting some of the initial decisions. Obviously little can be done
directly to improve Magruder's relations with the Attorney General.
However, Mr. Haldeman should be aware of that problem.
The second example that Magruder cites is the Bart Porter matter.
Pursuant to your direction I did not discuss, or in any way alleviate,
Magruder's concern about how that matter was handled. However,
Magruder's point is that the memorandum that I drafted, incorporated
Colson's and Magruder's attitudes, filtered the Magruder explanation
of the matter to Haldeman. There is very little we can do about the
Porter matter now and probably very little that we should do.
The point of this rambling memorandum is that it may be in our interest
to protect Magruder from the second guessing and other that will always
emerge in campaign contacts.
If you agree with this memorandum it might be useful for the two of us
to sit down with Magruder for a "therapy" session.