Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
From Strachan to Haldeman re: Magruder's Projects. The AG met with Magruder and reviewed the Campaign Task Force proposals. 4 pgs. [Subject: Campaign] [Memo], 7/31/1971
From Strachan to Haldeman re: Magruder's Projects. Two memoranda prepared by Magruder's Task Forces discuss the Black Vote in 1972 and the national Movement for the Student Vote. 57 pgs. [Subject: Campaign] [Memo], 7/16/1971
From Magruder to AG re: Democratic & Republican Contenders. "Attached is a report on the current status of our tracking of the Democratic and Republican contenders." 1 pg. [Subject: Campaign] [Memo], 7/2/1971
From Strachan to Haldeman re: Magruder's Projects. The AG has been pressing Magruder for action by the task forces. The result is a series of memoranda for the AG which are attached as tabs. 6 pgs. [Subject: Campaign] [Memo], 7/5/1971
From Hauser, Magruder to AG re: The Place of Women in the 1972 Campaign Organization. 17 pgs. [Subject: Campaign] [Memo], 6/23/1971
From Haldeman to Magruder. It is my understanding that no effort is currently being conducted to register people in the 18 to 21 year old age bracket for the upcoming campaign. 10 pgs. [Subject: Campaign] [Memo], 6/17/1971
From Magruder to AG re: Delaware Test. As a first step in evaluating proposed target voter strategy, RNC preparing to launch extensive field test. 13 pgs. [Subject: Campaign] [Memo], 6/17/1971
Computing Democratic Winners in '72 by Alan L. Otten. Many Democrats think they have found their 1972 vicotry weapon, the computer. 1 pg. [Subject: Campaign] [Newspaper], 12/11/1970
From Magruder to AG re: Businessmen for Nixon 1972. Following Flanigan's suggestion that Kendal of Pepsico head our businessmen for Nixon operation in 1972, I met with him. 5 pgs. [Subject: Campaign] [Memo], 7/2/1971
From Magruder to AG re: Preliminary Plan for Maximizing the 1972 Farm Vote. Attached is the preliminary plan for maximizing the 1972 Farm Vote as put together by the Farm Vote Task Force. 108 pgs. [Subject: Campaign] [Memo], 6/23/1971
Scholar Source Context
Document identity
localId
26145894
label
WHSF: Contested, 25-4
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145894
sourceUrl
contentType
document
title
WHSF: Contested, 25-4
description
This file contains:
From Strachan to Haldeman re: Magruder's Projects. The AG met with Magruder and reviewed the Campaign Task Force proposals. 4 pgs. [Subject: Campaign] [Memo], 7/31/1971
From Strachan to Haldeman re: Magruder's Projects. Two memoranda prepared by Magruder's Task Forces discuss the Black Vote in 1972 and the national Movement for the Student Vote. 57 pgs. [Subject: Campaign] [Memo], 7/16/1971
From Magruder to AG re: Democratic & Republican Contenders. "Attached is a report on the current status of our tracking of the Democratic and Republican contenders." 1 pg. [Subject: Campaign] [Memo], 7/2/1971
From Strachan to Haldeman re: Magruder's Projects. The AG has been pressing Magruder for action by the task forces. The result is a series of memoranda for the AG which are attached as tabs. 6 pgs. [Subject: Campaign] [Memo], 7/5/1971
From Hauser, Magruder to AG re: The Place of Women in the 1972 Campaign Organization. 17 pgs. [Subject: Campaign] [Memo], 6/23/1971
From Haldeman to Magruder. It is my understanding that no effort is currently being conducted to register people in the 18 to 21 year old age bracket for the upcoming campaign. 10 pgs. [Subject: Campaign] [Memo], 6/17/1971
From Magruder to AG re: Delaware Test. As a first step in evaluating proposed target voter strategy, RNC preparing to launch extensive field test. 13 pgs. [Subject: Campaign] [Memo], 6/17/1971
Computing Democratic Winners in '72 by Alan L. Otten. Many Democrats think they have found their 1972 vicotry weapon, the computer. 1 pg. [Subject: Campaign] [Newspaper], 12/11/1970
From Magruder to AG re: Businessmen for Nixon 1972. Following Flanigan's suggestion that Kendal of Pepsico head our businessmen for Nixon operation in 1972, I met with him. 5 pgs. [Subject: Campaign] [Memo], 7/2/1971
From Magruder to AG re: Preliminary Plan for Maximizing the 1972 Farm Vote. Attached is the preliminary plan for maximizing the 1972 Farm Vote as put together by the Farm Vote Task Force. 108 pgs. [Subject: Campaign] [Memo], 6/23/1971
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26145894
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
c8c4954d0ec705e8
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
4
7/31/1971
Campaign
Memo
From Strachan to Haldeman re: Magruder's
Projects. The AG met with Magruder and
reviewed the Campaign Task Force
proposals. 4 pgs.
25
4
7/16/1971
Campaign
Memo
From Strachan to Haldeman re: Magruder's
Projects. Two memoranda prepared by
Magruder's Task Forces discuss the Black
Vote in 1972 and the national Movement for
the Student Vote. 57 pgs.
25
4
7/2/1971
Campaign
Memo
From Magruder to AG re: Democratic &
Republican Contenders. "Attached is a
report on the current status of our tracking of
the Democratic and Republican contenders."
1 pg.
25
4
7/5/1971
Campaign
Memo
From Strachan to Haldeman re: Magruder's
Projects. The AG has been pressing
Magruder for action by the task forces. The
result is a series of memoranda for the AG
which are attached as tabs. 6 pgs.
Thursday, May 26, 2011
Page 1 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
4
6/23/1971
Campaign
Memo
From Hauser, Magruder to AG re: The Place
of Women in the 1972 Campaign
Organization. 17 pgs.
25
4
6/17/1971
Campaign
Memo
From Haldeman to Magruder. It is my
understanding that no effort is currently
being conducted to register people in the 18
to 21 year old age bracket for the upcoming
campaign. 10 pgs.
25
4
6/17/1971
Campaign
Memo
From Magruder to AG re: Delaware Test. As
a first step in evaluating proposed target
voter strategy, RNC preparing to launch
extensive field test. 13 pgs.
25
4
12/11/1970
Campaign
Newspaper
"Computing Democratic Winners in '72" by
Alan L. Otten. Many Democrats think they
have found their 1972 vicotry weapon, the
computer. 1 pg.
25
4
7/2/1971
Campaign
Memo
From Magruder to AG re: Businessmen for
Nixon 1972. Following Flanigan's
suggestion that Kendal of Pepsico head our
businessmen for Nixon operation in 1972, I
met with him. 5 pgs.
Thursday, May 26, 2011
Page 2 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
25
4
6/23/1971
Campaign
Memo
From Magruder to AG re: Preliminary Plan
for Maximizing the 1972 Farm Vote.
Attached is the preliminary plan for
maximizing the 1972 Farm Vote as put
together by the Farm Vote Task Force. 108
pgs.
Thursday, May 26, 2011
Page 3 of 3
July 31, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Magruder's Projects
The Attorney General met with Magruder July 28th and
the Campaign Task Force proposals copies of which were
submitted to you on July 5. The decisions made by the Attorney
General and new material submitted by Magruder include:
1) Advertising The Campaign will use an "in house"
agency. Magruder is to recruit an "Advertising Director"
Adv
by September for the Attorney General's consideration.
The question is whether you want to interview Magruder's
recommendation for an Advertising Director for the Campaign.
Haldeman interview
No interview, the Attorney General decides
Malek interview
Other
2) The Attorney General approved the $2,500 for Senator
Dole's trip to South Vietnam if the President thinks it's
"a good idea for Dole to go". The Attorney General requests
that you check this with the President.
3) McCloskey --- The Attorney General agreed with your
decision that there should be a Truth Squad, the expenses
of which would be borne by Citizens. He believes, however,
that the attack should be localized in California so that
the media's candidate (McCloskey) is not elevated further.
California Congressman Charles Gubser is the best for this
attack.
4) Farm Vote -- To put a "farm specialist" at the RNC would
be a waste of money according to the Attorney General. He
believes there should be a full time farm advisor at the
White House. Dr. Robert Spptzer is strongly opposed by
the Farm Bureau. Harlow, Ehrlichman, and Whitaker are
looking for a "White House Farmer" who should not transfer
to Citizens in 6 months according to the Attorney General.
A second man to be "Citizens Farmer" is also being sought.
-2-
5) Secretary Stans Discretionary Fund -- Secretary Stans
discretionary fund of $1,000,000 at Commerce is to be
explained to the other Cabinet Officers by Stans so that
conferences, hiring, and other activities may be used
for the President's re-election.
6) Lindsay -- Lindsay will become a Democrat next week but
will not decide about the Presidency before the end
of the year.
7) The older voter analysis prepared by Garment emphasizes
that:
A. Twenty-two percent of the voting population is
Older
over 60 and 738 of those eligible actually vote;
B. California is 198 old people, Florida is 27%, Iowa
Vole
is 26% and Missouri is 25%,
C. The President's Chicago speech accurately discussed
the need for a meaningful life pattern, adequate nursing
home standards, and health needs of the aged;
D. The President's 1968 Campaign promises to the elderly
have been proposed but not passed by the Congress:
some proposals not requiring Congressional action
have not been implemented (e.g. Labor Department
computer job aid);
E. The White House has done very little for two years
to relate to the elderly's organizations which are
increasingly powerful politically;
F. The White House Conference on the Aging will be held
at the beginning of the political season; the political
opportunities must be captured just prior to and during
the Conference in order to set the tone for the Campaign;
G. A Chairman and In Executive Direction for the Campaign
should be recruited by September 1 to build field or-
ganizations in the target states; the organizations
should expand into volunteer groups and begin dis-
tributing campaign literature; the Campaign thrust
would begin on July 1;
Carledy
Presidential Contenders -- The Presidential contender task
force action suggestions should be reviewed by you and the
Attorney General at your next meeting. The recommendations
by Buchanan include:
A. Attack Muskie from the right and left to help
Kennedy, Humphrey (the easiest to defeat), Jackson,
and the President. Muskie would be a formidable
opponent if he were to promenade unscathed toward
November;
B. No recommendation to attack Jackson, who as a "friend
of sorts of the President" might prefer a Cabinet post
with Nixon rather than Kennedy; advice as to strategy
is requested;
C. Kennedy should be attacked as ismature, reckless,
jet-set;
D. Humphrey might deserve some support from us as he
would be the easiest opponent;
E. McCloskey's Republican credentials should be attacked
by a Congressman (e.g. Jack Kemp) but not by top
Administration digures;
F. Resources for attack include: MONDAY regularly, Dole
sparingly, and the White House Staff carefully. Advice
is sought whether the Vice President should attack.
The local Republican organizations will receive Buchanan
drafted attack material distributed by the RNC at
Buchanan's shop's direction. Commercial issue
advertisements sould be placed by Citizens front
organizations. Buchanan requests authority to use
"Ron Walker's resources for special projects",
including "close-in" covert operations;
G. The California Delegates Selection Committee will be
the subject of a conversation between the Attorney
General and Reagan;
9. Compass System, Inc. -- The involvement of the Compass
System, Inc. in the Campaign is still being negotiated by
Tom Evans and Sam Wiley, who is having problems with the
FBI which the Attorney General is checking;
10. RNC Denver Neeting -- The RNC Denver Meeting went according
to the program because of Timmons' work and in spite of
Dole's reluctance. The Attorney General has approved addi-
tional names to serve on Convention Committees including Bob
Knowles of Wisconsin as Convention Coordinator, Bill Warner
as an assistant to Dick Herman, Vice Chairman of the Arrange-
ments Committee if Warner is not a member of the Fred Scribner
coalition at the RNC. Odly Fish will be politically responsive
Sergeant at Arms. The Sheraton Hotel on Harbor Island will
be the President's Campaign Headquarters. Congressman
Gerry Ford, Congressman Rhodes of Arizona and Senator
Scott want to be permanent Chairmen of the Convention
but the Attorney General has put a "hold" on this. Gordon
Luce of San Diego will be the Campaign Committee's host.
Format planming is beginning and Chapin will participate.
Timmons and Magruder are developing a recommendation for
easing Scribner out of his General Counsel post. None of
the 51 State Chairmen reported right wing opposition to the
China trip and most characterized it as the highlight of the
last two years.
11) The Spokesman Resource Task Force headed by Rumsfeld
recommended that the key Campaign spokesmen (including First
Family, Cabinet, select agency heads, and select Governoss)
be limited to 25-30; that the President and Vice President
continue to be scheduled separately; Colson and O'Donnell
willecontinue to control activities through the end of 1971,
but an additional scheduling staff member should be added
now to the White House Staff for eventual movement to Citizens.
No fund raising formula would be applied to non-elected
Administration Officials through March 1, 1972. Support
from Walker and Klein will be used. Transportation will be
commercial through December 1971 when Whitaker and Howard
will submit a Campaign logistics proposal. The Attorney
General is asked forhhis recommendation on key states.
12) Young Voters for Nixon status report indicates the pre-
viously submitted plan is progressing through the deadlines.
The only new idea is a Presidential or Republican Senators'
letter to new voters. A "public" First Voters for Nixon drive
should be announced in September.
13) Voter Registration Committees are claiming to be non-
partisan but all are Democratic controlled and funded. Reitz
had worked to counter the drive of the Youth Citizenship Fund;
some success was achieved in Wisconsin.
14) "Citizens" activities are still in the early planning
stages though Don Kendall, Deke DeLoach, and Harvey Russell
have worked with Flanigan, Colson, and Tom W. Evans of Mudge
Rose to establish a Businessmen for Nixon group. A Lawyers
for Nixon group is being formed by Richard Riefer of Baltimore
and George Webster of Washington. All "Citizens" activities
will be outlined in a decision paper due on the Attorney
General's desk on September 30, 1971.
15) Democratic Lt. Governor Tom Judge of Montana has been
told by Ted Kennedy to "stay loose as far as any commit-
ments for 1972".
16) Research -- Flanigan's task force is interviewing
polling consultants and vendors and will prepare "a final
(research) plan within the next few weeks". This
plan will contain a recommendation on Simulation on August 13.
The RNC Delaware project of combining Census, polling, and
research information to target precincts has been expanded
to a $350,000 test of "sophisticated techniques of manipu-
lating and displaying political information in a manner which
facilitates allocating Campaign resources by a decision
maker". Test activities will occur in 1971 elections for
Governors, Mayors, and State Legislators as well as Delaware.
17) Timmons and Magruder will go to San Diego in August
on behalf of the Attorney General but will maintain a
"low profile".
18) Magruder reports that the rift between Senator Dole
and Tom Evans widened at the Denver meeting.
GS:1m:GS:dg
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
July 16, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Magruder's Projects
Two memoranda prepared by Magruder's Task Forces discuss the
Black Vote in 1972 and the National Movement for the Student
Vote. Both were prepared after the Attorney General left
for Europe, so he has not received them. To summarize:
1) The Black Vote in 1972
A detailed description with supporting tabs divides the
black vote into three groups: Northern-Western urban,
Southern urban, and Southern small town-rural. The
greatest leverage is exerted in the Industrial Northeast
and in California. The areas of agreement between blacks
and the Nixon Administration include school desegregation,
drug abuse actions, and the proposed Family Assistance
Plan. Negative reaction to the Administration is primarily
the result of inaccurate information reaching the black community.
Recommendations to capture part of the black vote include:
poll blacks to determine issue stands which could swing
their votes to us; increase Administration briefings of
black media; and specifically to use the Black Republicans
in the Nixon Administration on a regional basis to speak
and develop support for the President within the black
community. (memorandum attached at Tab A)
2) National Movement for the Student Vote
Ken Rietz advised Senator Brock in a memorandum (attached
at Tab B) that he "should (not) be overly concerned
about the National Movement for the Student Vote." Rietz
obtained the NMSV reports to their Advisory Board which
outlines their difficulties in registering students.
Rietz urges Senator Brock to contact the Republican
members of the NMSV National Advisory Board (Senators
Brooke, Scott, and Margaret C. Smith) to encourage them
to withdraw quietly. (Attached at Tab B)
A
DETERMINE : TO BE AN
ADMI
RING
E.J.
July 3, 1971
6-102
By EP
Date 3-23-82
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
The Black Vote in 1972
Attached is an analysis of the current status of the Adminis-
tration with the Black voters.
The report makes a specific recommendation on the early use
of high level Black appointees in the Administration as more
visible spokesmen to the Black community.
JEB S. MAGRUDER
Attachment
CONF BORNDIAL
THE BLACK VOTE IN 1972
The purpose of this memorandum is to analyze the impact which the
Black voters are likely to have in the 1972 election, to describe
some current attitudes of the Black voter toward the Nixon
Administration, and to indicate several strategies that will be
evaluated during the planning phase of the camapign.
It represents the thinking of the Black leadership within the
Administration and was prepared in consultation with Sam Jackson,
HUD, Bob Brown and Stan Scott of the White House Staff, Art Fletcher
and John Wilks of the Department of Labor, Ed Sexton of the RNC, and
Harvey Russell from the Business Community.
VOTING BEHAVIOR
Black voters comprise about 11% of the total population. Their
population density varies by states (Tab A). Nearly half of the
Black population is concentrated in 50 cities and one-third of the
total is in 15 cities (Tab B).
In 1968, an estimated total of 79 million persons participated in
the general election. Of that total approximately 8.0%, or 6.3
million, were Black. In the South, the Black proportion was 14.7%,
and in the North and West, 5.5%. Blacks tend to vote in somewhat lower
proportion than Whites in all areas of the country (Tab C). In all
regions, but particularly outside the South, the Black voter had the
greatest impact in cities of 50,000 or more population.
In the South, he also is a factor outside of the metropolitan areas
(Tabs D and E). There are, then, three important broad demographic
groups: Northern-Western urban, Southern urban, and Southern small-
town and rural.
In 1960, the Republican presidential ticket received an estimated 32%
of the Black vote, which was consistent with the support the party had
received in the 50's. In 1964, with the Goldwater candidacy, that
figure dropped to 6%, and in 1968, the President was able only to
recover to a level of 12% (Tab F).
Currently, the President has a nation-wide approval rating of 28%
among Blacks, according to the Gallup Poll (Tab G). The greatest
support comes from the South, where he is approved by a 42% - 38%
margin, with 20% undecided.
In Tab H, a state-by-state analysis is shown of the plurality of
Black votes which would accrue to the Democratic Party in 1972,
assuming a 95% - 5% split in the Northern and Western states, and an
80% - 20% split in the South, averaging out to approximately the 12%
2
reported nationwide by Gallup for 1968. This is intended only to
provide a rough comparison between Black plurality and the 1968
total vote plurality in each state, to point out those states where
the Black vote is most critical.
There are marked regional differences. In the Deep South, (those
states carried by Wallace in 1968), the Black vote is proportionately
the highest, but the election outcome is traditionally decided by the
conservative White vote.
In the Border States, the Black vote is still proportionately high,
but in 1968 the President won most of the states with a substantial
plurality.
In the Industrial Northeast, the Black voter probably carries the
greatest leverage. The total vote tends to be balanced, and capable
of swinging to either party in a given year. The Black vote repre-
sents approximately 10% of the total, and heavily favors the
Democrats, giving them a substantial plurality at the outset.
New England is mixed. Massachusetts and Connecticut tend to resemble
the Industrial Northeast. The remaining states have a low Black
population which would not be a factor in most elections.
The Upper Midwest has a relatively low Black population, and the
total state pluralities in 1968 were substantially larger than the
leverage exerted by those voters.
The Mountain States, generally speaking, do not feel much effect from
the Black voters.
In the Pacific States, the impact is mixed, with substantial effect
in California, less in Washington, and very little in the remaining
states.
When the largest states, such as California, New York, etc., are taken
in order of electoral votes, the concentration of Black voters in
strategic points becomes particularly evident (Tab I).
3
AREAS OF AGREEMENT WITH THE NIXON ADMINISTRATION
There are several Administration programs which have received strong
support (particularly among the rank and file) in the Black community:
school desegregation enforcement activities; major initiatives in the
area of drug abuse; implementation of the Philadelphia Plan for in-
creasing the proportion of minority workers in Federally-sponsored
construction projects; substantial increase in the support of Black
colleges; the non-profit sponsors' housing program in HUD, in which
40% of the participation is by Black organizations; and many programs
to support the development of Black businesses, including those under
SBA, OMBE, EDA and HUD.
The Black voters give substantial support to the proposed Family
Assistance Plan, largely because it is the first proposal which in-
cludes some form of a guaranteed annual income. There seems to be
some question, however, as to whether the President is strongly be-
hind the program. Blacks support revenue sharing to the degree that
it appears to provide new money to the central cities. They are con-
cerned that adequate provisions be attached to that legislation to
assure that an equitable share of the funds be available to Black
communities and that the funds not be allowed to support discrimina-
tory practices. As indicated by the President's response to the
recent recommendations of the Black Caucus, significant achievements
have been made by this Administration in many areas of concern to
Blacks, although they have been unacknowledged.
There is a great deal of interest in Administration programs for Africa.
The recent extension to Africa of the Housing Guarantee Program under
AID, formerly limited to South American Countries, has been well
received.
AREAS OF NEGATIVE FEELING TOWARD THE ADMINISTRATION
Accurate information regarding Administration accomplishments does not
reach the Black community. For example, the media coverage of the
Black Caucus reaction to the Administration response focused almost
entirely on the negative. (Tab. J) It is doubtful that favorable media
comments such as those by Charles Bartlett (Tab K) reached an appreci-
able number of Blacks. Many Blacks have a strong feeling that the
President is not concerned with them as members of society (Tab G).
This is partly a result of the feeling that since the passing of Whitney
Young, no influential Black has the President's ear. Finally, the in-
creased unemployment during the last two years has had a particularly
severe effect on Blacks.
4
CAMPAIGN STRATEGY
Several areas should be considered in attempting to maximize the
Black vote for the President in 1972, while recognizing the limit-
ations of resources which can productively be allocated to that
endeavor:
Understanding the Black Attitudes. Within the next several months,
a comprehensive nationwide attitude poll should be taken and the
sample of Blacks should be sufficiently large to allow valid
statistical conclusions on their attitudes. The poll would seek to
determine the issues which are fundamentally important in shaping
voting decisions for 1972, and what the President might do to most
effectively win the confidence of more Black voters.
The poll should also measure the attitudes of Whites, across the
political spectrum, on what types of Federal programs for Blacks
are supported and which ones tend to polarize the electorate.
Communication of Administration Accomplishments. As was mentioned
earlier, very little objective reporting reaches the Black community.
We can approach that problem in several ways.
The White House has organized and is conducting monthly Administration
briefings for prominent Black citizens who are or tend to be favorable
to the President. Top Administration officials brief on programs and
progress in the Black sector.
Substantial effort is being directed toward cultivating relationships
with Black publishers and members of the Black press. Meetings are
planned with groups of publishers, as well as briefings in which top
Administration officials would participate.
The 172 Black-oriented weekly newspapers, with a combined circulation
of 3.5 million and a total readership of about 8 million, and the
"soul" radio stations in most cities represent a very effective mass
media system. One problem has been that our releases have often been
too lengthy to be printed verbatim, and the Black newspapers have
been unable or unwilling to devote their limited staff time to editing
the material. Consequently, those releases have not received maximum
exposure.
The Republican National Committee is currently reviewing representative
newspapers of the Black Press and publishing a bi-weekly summary of
major articles.
Mailing lists are available of Black leaders in several professions,
which can be very useful in getting the facts to opinion molders.
5
Black Spokesmen. The President is not limited to building relation-
ships with existing, highly publicized Black leaders. Many prominent
Black citizens have achieved high visibility through programs or high
positions in this Administration. By his actions, the President can
raise others to positions of influence and respect in the same manner
that the Democratic Presidents did in the '60's. Blacks who are asked
to be campaign figures should be chosen on the basis of their willing-
ness to speak and write openly and forcefully in public support of the
President, not simply behind closed doors. Here again, the White
House briefing activities are very pertinent.
Voter Education. Most Black voters do not normally split the ticket,
but have shown that they will when attractive alternatives are present-
ed. Some obvious examples are Black Republican officials who have been
elected from heavily Democratic districts. We need to intensify our
voter education so that more will be inclined to split the ticket in
1972.
We cannot expect any significant shift in voter registration to the
Republican Party by 1972. Yet on several occasions, Black spokesmen
have stated that Blacks should not be captives of the Democratic Party,
that Blacks' best interest are served by a viable two party system, and
that they should be willing to support candidates of either party who
back programs of benefit to them.
We should consider campaign strategies which effectively communicate
meaningful Administration accomplishments to Black voters, and back
that up with a call for them to show their independence by being re-
sponsive on election day to these accomplishments.
Registration. While there is a valid opinion that registration drives
in many urban Black communities will yield only more Democratic voters,
we must be aware of the image of Republican non-concern that is pro-
jected by our failure to make such an effort. There may well be some
selected cities where our visible involvement will have a positive
effect on the outcome in November.
Running Black Candidates. Another effective strategy might be to run
attractive, qualified Black candidates for local offices on the
Republican ticket in heavily Black areas. There may be some reverse
coattail effect for the President as the result of improved local
interest in the Party.
Local Organization. Today, there is no effective Republican organiza-
tion in most Black communities, but there are some notable exceptions.
Substantial organization work should be undertaken where needed, in-
cluding identifying influential leaders on the basis of Black standards
rather than the standards of middle class White Republicans. To be
effective, this organization effort must be given maximum lead time
before the election. Activities in those communities should be inte-
grated as much as possible with other facets of the campaign in each
state. To that end, it would be desirable to appoint Black represen-
tatives on more state party staffs.
6
SPECIFIC RECOMMENDATION
Relating to the earlier discussions on Black spokesmen and commu-
nication of Administration accomplishments, the President has a
largely untapped resource at his disposal. Among the 40 high
Black officials in the Administration are many experienced politi-
cians who are extremely effective on the stump and with the press,
and who are known at least in their own region of the country.
They are loyal to the President and eager to help. What is lacking
is a clear indication that their help is wanted and how it can be
used.
It must be remembered that a Black Republican in the Nixon Adminis-
tration is automatically news, even before he delivers his message.
His presence almost guarantees press coverage, particularly by the
Black media. The occasional image of a Black Republican as a less
than forceful spokesman for his cause has no basis in fact and can
easily be refuted by the image these men would project. They could
conceivably become an effective counterweight to the Black Caucus
in airing the other side of pertinent issues. The earlier they
become visible, the more effective they can be between now and
November, 1972.
The plan would be to assign each man one small region of the country
(including, presumably, his home state). He would be responsible
for establishing rapport with local Black leaders, in that region,
such that he would be their channel of communication with the
Administration on all matters. For some time, his activities would
be issue-oriented, not political in nature. When the President
traveled in that part of the country, he `could assure that proper
advance work was done where appropriate and perhaps be seen with the
President during the trip.
In developing a concerted program for exposure of Black Administra-
tion officials, careful analysis would have to be made of which
issues carry the most positive impact across all of the President's
constituency. For example, Art Flethcer, in Labor, has given a
speech on "Economic Parity in Job Opportunities in the 70's" and
received standing ovations from White and Black audiences, north and
south. There are other areas where the President's programs have
been responsive to Black needs and yet would not polarize the White
community. For example, a group of Black Doctors in Los Angeles has
established a much-needed hospital in the inner city, using private
funds. They are very interested in the President's health program,
and have contacted Art Fletcher on the possibility of the President's
office participating in a fund-raising luncheon in the fall (Tab L).
7
RECOMMENDATION
That you approve the concept of actively involving key Black Admin-
istration officials in a concerted program to communicate our ac-
complishments to the public, and that you authorize the Citizens
Committee planning group to draw up a specific program for approval
within the next few weeks.
Approve
Disapprove
Comment
PERCENT OF BLACK POPULATION BY STATE
(1970 CENSUS)
STATE
PERCENT BLACKS
NUMBER OF BLACKS
(thousands)
Total U. S.
11.2
22,673
District of Columbia
71.1
538
Mississippi
36.8
816
South Carolina
30.5
789
Louisiana
29.9
1,089
Alabama
26.4
908
Georgia
26.0
1,191
North Carolina
22.4
1,138
Virginia
18.6
865
Arkansas
18.6
357
Maryland
17.9
701
Tennessee
16.1
632
Florida
15.5
1,050
Delaware
14.2
78
Illinois
12.8
1,426
Texas
12.7
1,420
New York
11.9
2,167
Michigan
11.2
991
New Jersey
10.7
770
Missouri
10.3
480
Ohio
9.1
970
Pennsylvania
8.6
1,017
Kentucky
7.5
241
Oklahoma
7.0
178
California
7.0
1,400
Indiana
6.9
357
Connecticut
6.0
181
Nevada
5.7
28
Kansas
4.8
107
West Virginia
4.2
74
Massachusetts
3.1
176
Arizona
3.0
53
Alaska
3.0
9
Colorado
2.9
66
Wisconsin
2.9
128
Nebraska
2.7
40
Rhode Island
2.7
25
Washington
2.1
71
New Mexico
1.9
20
Oregon
1.3
26
Iowa
1.2
33
Hawaii
1.0
8
Minnesota
1.0
35
Wyoming
0.8
3
Utah
0.6
7
North Dakota
0.4
2
Idaho
0.5
2
Maine
0.3
3
Montana
0.3
2
New Hampshire
0.3
3
South Dokota
0.2
2
Vermont
0.2
2
One-Third of Blacks Found in 15 Cities
By JACK ROSENTHA,
blacks of all cities occurred in
Washington and Compton,
Blacks in Cities
Special to The New York Times
WASHINGTON, May IS
Calif., with about 71 per cent.
Special to The New York Tunes
- Nearly half the nation's
Eat St. Louis, III., Newark,
WASHINGTON, May 18-Fol-
black population is now con-
Gary, Ind., and Atlanta also
lowing is a Census Bureau list
centrated in 50 cities, and a
have more than 50 per cent
of the 50 cities with the largest
third of the toal is in 15 cities,
black populations.
number of Negroes in the 1970
according to a Cenusu Bureau
The cities with 40 per cent
census:
Newo Newo
compilation made public today.
or more blacks are Baltimore,
Poo- Percent-
New Orleans Savannah, Ga.,
CITY
RANK ulation 853
As a result of both migration
New York City
1 1,663,628 21.2
and natural growth, six cities
Detroit, Birmingham, Richmond,
Chicago
2
now have black majorities and
Va., St. Louis and Jackson,
Datroit
3
610,423 43.7
Philadelphia
A
650,791 30.6
the population of eight others
Miss.
Washington
5
537,712
is 40 per cent or more black.
People of Spanis origin tend
Los Ancoles
6
$03,605
17.7
Ballimore
7
The new compilation on
to be younger than those in
Clevelend
9
New Oricans
10
257.303.45.0
minority groups also showed other groups, the new report
Atlanta
11
235,051 51.3
that the two largest such groups
showed. Their median age is
St. Louis
12
254,191 40.9
Memohis
13
242.513.33.9
blacks and people of Spanish
about 20, against 21.2 for blacks
Dallas
11
210,233 21.9
origin, now include 31.5 million
and 28 for the whole popula-
New rk
15
207.453 54.2
Indianabilis
16
124,020 13.0
people, 16 per cent of the total
tion.
Birmingham
17
126.073.42.0
population.
Both minority groups, taken
Cincinnati
13
152,070 21.6
Cakland
19
124.710
305
Blacks constitute about 11
as a whole, average consider-
Jacksonvilla
20
118,153,22.3
per cent of the population, a
ably less education than the
Kansas City, Mr.
21
112.005.22.1
Milwauke
105,633 14.7
slight increase over 1960. Per-
population as a whole, with a
Pittsburgh
23
sons of Spanish origin are
little more than a grade
Richmond
24
101,765
42.0
Boston
25
104707 183
about 5 per cent. No com-
school education. The national
Columbus
25
97,627 13.5
parable figures were tabulated
median is a high school educa-
San Francisco
27
96,073 13.4
Suffalo
94,002.00
for 1960.
tion.
Gary
29
The Spanish-origin popu-
Among younger blacks and
Nashville-Davidson
30
87,351 19.5
Noriclk
31
87,261
lation totals about 9.2 million.
people of Spanish origin, how-
Louisville
32
$1,010.02
Fort Worth
33
The black population is about
ever, this gap nearly disap-
Miami
34
76,156 22.7
22.3 million, of which 10.5 mil-
pears. The national median for
Dayton
35
74,094,30.5
Charlotte
36
lion are in 50 cities and 7.6
people between 25 and 34 is
Mebile
37
67,355 35.4
million in 15 cities.
12.5 years of education, against
Shove-ort
33
62162 31.1
Jackson
37
61,033 37.7
New York City has by far
a black median of 12.1 and a
Jackson
39
61,053 047
the largest black population,
Spanish-origin median of 11.7.
Compton Calif.
5
55,731 71.0
Tames
41
54,700 12.7
almost 1.7 million, an increase
The new report also showed
Jersey City
47
of 579,000 over 1960. This in-
that, compared with thet otal
Flint
43
54.237.21.1
Savannah
44
53,111 41.2
crease raised the black propor- population, minority group
San Diago
45 52,761 7.5
tion of the city's population to members are much less likely
Tolcdo
46
52,915 13.3
OK shama City
47
50,103
13.7
21 per cent, from 14.
to be white-collar workers or
San Antonio
43
52,243
7.5
The highest proportion of tò carn $10,000 or more.
Rochester
17
47.647.363
East St.Louis
50
43.363 67.1
TAB C
BLACK VOTE AS PERCENT OF TOTAL VOTE
BY REGION AND BY POPULATION DENSITY
30
Black Vote (% of total vote)
20
NORTH AND WEST
13.7
10
5.5
2.4
1.0
O
URBAN
SUBURBAN
SMALL TOWN
TOTAL
AND RURAL
30
SOUTH*
24.0
Black Vote (% of total vote)
20
14.7
3.3
10
8.5
0
URBAN
SUBUREAN
SHALL TOWN
TOTAL
AND RURAL
MJ, DC, VL, W.Va, NO, SC, G., Pla, 3, Telm, =
TAB D
DISTRIBUTION OF VOTING AGE POPULATION
AND THOSE WHO CLAIMED THEY VOTED IN 1968 - BY RACE,
REGION AND POPULATION DENSITY
30.2
30
NORTH
AND WEST
23.2
22.2
22.1
Voting Age Population and
20
1968 Voters (Millions)
16.8
15.4
10
3.9
2.5
0.8
0.5
0.3
0.2
0
White Black
White Black White Black
URBAN
SUBURBAN
SMALL TOWN
AND RURAL
30
KEY:
1968
Voting Age Population and
20
SOUTH*
Voting
1968 Voters (Millions)
Age
1968
14.2
Popula-
Voters
tion
10
9.0
8.0
6.7
4.9
4.0
1.3
2.8
2.3
0.8
0.4
0
White Black
White Black White Black
URDAN
SUBURBAN
STATEMENT
AND READ
SA, DC, W.Va, Ye, I.C, SC, G., Fln, 31, Tenn, M., Hiss, Ark, To, City, Sumple
Tab E
Percent of Persons of Voting Age
Who Claimed to Have Voted in 1968 -
By Race, Region and Population Density
90
73.2
72.5
71.8
69.3
68.0
64.6
64.8
Percent of Persons of Voting Age
Who Claimed to Have Voted in 1968
59.2
60
NORTH
AND
WEST
30
0
White Black
White Black
White Black
White Black
URBAN
SUBURBAN
SMALL TOWN
TOTAL
AND RURAL
90
*
SOUTH
63.2
59.8
61.9
Percent of Persons of Voting Age
Who Claimed to Have Voted in 1968
61.4
60
55.0
53.5
51.6
48.5
30
0
White Black White Black White Black White black
URBAN
SUDGETAN
SMILL
TOTAL
street
AND
THERE
el, 25, D.C., %. m.c., s.c., A,F1\, in N..., Arit, I, Chin,
TAB F
REPUBLICAN PERCENTAGES AMONG THE NON-WHITE VOTE
Year
GOP Per Cent
Election
1952
21%
Presidential
1954
22%
Congressional
1956
39%
Presidential
1958
31%
olo
Congressional
1960
32%
Presidential
1962
26%
Congressional
1964
6%
Presidential
1966
19%
Congressional
1968
12%
Presidential
(Source:
Gallup Poll)
allep Poll
For Release: Thursday, T
11, 1971
In Recent National Surveys
Nixon and Republican Party Still
Rejected by Nation's Blacks
TAB G
By George Collup
Copyright 1571, American Institute of
Public Orinter All ngits reserved
Deprodoction Ln whole or part strictly
probibing except with willien colural
of the copyright holders
PRINCITON N.J., Teb 10 - Since
last Spong. President Niron has had
bittle success in attracting support
among the nation's Negros. judging
Invoicest Gullup surveys No: only has
****** some blacks that Nixon is "not
the male little headway
interested in us.
Blacks have been overwficlmingly
the way Nixon is handling his job
11, is in 1111.19 of his 0.00 150
Democratic in their political affiliation
off President?
stat property. but his party has been
Wint Blacks Are
and voting record over the last four
understand in winning converts from
Sayleg About Nison
decades, and based on the latest survey
The following table shows how
blacks and those living outside the
the rents of Democrate
evidence, there his been little change
blacks and whites rate Nixon at three
South.
A year old housewife from Los
Angeles complained, The President's
in this situation.
points in time when lie took office,
The following table shows how
D. 502 the first months of Nivon's
not bringing 000 nien home from Vict.
at R mid point during his administra-
Three in every four blacks (71 per
various subscroups in the Negro popu.
515 - blacks tended to withhold
nain I,r and 1.0 would his petting
tion and at present. Results are hased
rent) derify through as Domon's
lation rate Nixon:
" 1., ..... livel of the
us ID deeper and deeper."
(M) combined ......
Presiden's reformance in office How.
compared to 11 per cent who say they
Views of Blacks
our to moved decisively into the
A is year old honseleaner is angry
are Republicans, and 13 who label
Views of Blacks
By Sub Groups
category during the Presi.
about the COME of living: "I don't am
themselve Independents. Another '
Ap. Disp. No
dents recent year of office and have
prove of Neron at all. He's against
per cont either indicate allegiance to
Opin.
Ap.
prove
Disp.
No
prove
returned Chere.
welfare Im 2 14.00 woman, but I'm
a third party or Jo net express 211
To
%
,o
prove
prose
Orin.
not (ii) welfare I sculle for mine and
opinion Virtually no change has been
Jan.May. '69
To
To
is
In the latest suns Blacks by a 2-
40
17
43
recorded in these percentages among
NATIONAL
28
I don't got what I should Frt. I can
Mar.June, 70
26
33
19
to-1 the express disapproval the
55
19
only get one day of work 2 week and
blacks since Nivon took office.
Sept., 70.
same ratio as recorded in surveys last
College &
Spring
still I have to pay social security."
To obtain the latest figures reported
Jan., 71
28
53
19
High school
23
62
16
^ Del. resident coin.
today. 2 total of 820 blacks and 9751
A tread 2025 from Nixon in his
Views of Whites
Grade school
36
"
23
mented. Their form it - President
whiles were interviewed in person in
seed year " 25 also recurred amount
Nircon's not interested in Backs
seven national surveys conducted be
Ap-
Disap.
No
nives with Little chance found since.
Tween Let September and mul January
proce
prove
Opin.
21.20 years
19
6,
16
T.c trend from Nivon. however.
No Converts
of the current year. The surveys were
%
;o
30.47 years
24
64
"
10
his less principal among whiles
Jan.-May, 69
36
"
To COP
64
30 & older
23
combined in order to provide 2 large
9
27
than 15000 blacks.
Further evidence of the Nixon ad-
enough statistical base for breakdowns
Mar.June, 70
32
22
12
South
41
AR
Resurns for desapprovel among
ministration's failure to make political
by subgroups. This question was asked,
Sept., 70.
20
Non-south
blacks rend to parallel reasons given
Jan., 71
19
62
19
inroads among Negines is its apparent
#: in all previous surveys since Nixon
37
22
14
b- who the Victnam war and the
lack of success in attracting blacks to
took office:
Disapproval is most pronounced
Men
29
53
in
economy. Added to this is the feeling
the GOP label.
Do you approve or disapprove of
among better educated and younger
Women
27
3'
"
TAB H
ELECTORAL IMPACT OF BLACK VOTERS BY STATES AND REGIONS
Repub. Deficit if
Electoral
% Blacks
Number of
Estimated
Estimated #
20% Support in
1968 Repub
State
Votes
In Total Pop. Voting Age '70
Proportion Voting 72
Voting '72
South-5% Elsewhere Plurality
(1)
(2) (Thousands)
(3)
(4)
(5)
DEEP SOUTH
Miss.
7
36.8
490
42
206
<124>
265> -AIP
La.
10
29.9
650
45
292
<175>
(273)-AIP
Ala.
9
26.4
550
42
231
<139>
(542)-AIP
Georgia
12
26.0
715
36
257
<154>
(155)-AIP
Arkansas
6
18.6
215
43
92
(55)
(47)-AIP
44
BORDER STATES
Maryland
10
17.9
420
47
197
(178)
<20>
Virginia
12
18.6
520
42
218
<130>
148
W. Virginia
6
4.2
45
58
26
<16)
<66>
D. C.
3
71.1
320
36
115
<100>
<109>
N. Car.
13
22.4
680
45
306
(124)
163
S. Car.
8
30.5
475
38
180
(108)
57
Kent.
9
7.5
145
43
62
<37>
65
Flo.
17
15.5
630
48
302
(181)
210
Tenn.
10
16.1
380
44
167
(100)
121
Mo.
12
10.3
290
58
168
<151)
20
Okl.
8
7.0
110
52
57
<51>
148
Texas
26
12.7
860
40
344
(206)
<39>
134
INDUSTRIAL NORTHEAST
N.Y.
41
11.9
1300
52
676
(608)
<370>
N.J.
17
10.7
460
59
271
(244)
61
Pa.
27
8.6
610
59
360
<321>
<169>
Del.
3
14.2
47
63
30
(27)
8
Ohio
25
9.1
580
57
331
(298)
00
Indiana
13
6.9
215
65
140
<126>
261
Mich.
21
11.2
600
60
360
324
<222>
Illinois
26
12.8
860
63
542
488
135
173
TAB H, Continued
Repub.Deficit if
Electoral
% Blacks
Number of
Estimated
Estimated #
20% Support in
1968 Repub.
State
Votes
In Total Pop. Voting Age '70
Proportion Voting 72
Voting '72
South-5% Elsewhere
Plurality
(1)
(2) (Thousands)
(3)
(4)
(5)
NEW ENGLAND
Mass
14
3.1
105
63
66
<59>
<702>
Conn.
8
6.0
110
62
68
<61>
<65>
R. I.
4
2.7
15
62
9
<8>
<124>
Vermont
3
0.2
1
59
1
<1>
15
N. H.
4
0.3
2
63
1
<1>
24
Maine
4
0.3
2
62
1
<1>
<48>
37
UPPER MIDWEST
Wisconsin
11
2.9
75
62
46
<41>
61
Minnesota
10
1.0
21
68
14
<13>
<222>
Iowa
8
1.2
20
64
13
<12>
142
N. D.
3
0.4
1
61
1
<1>
44
S. D.
4
0.2
1
66
1
<1>
31
Nebraska
5
2.7
24
56
13
<12>
150
Kansas
7
4.8
65
57
37
33>
176
48
MOUNTAIN STATES
Montana
4
0.3
1
61
1
<1>
25
Idaho
4
0.3
1
65
1
<1>
76
Wyoming
3
0.8
2
61
1
<1>
61
Utah
4
0.6
4
69
3
<2>
82
Colorado
7
2.9
40
62
25
<22>
78
Nevada
3
5.7
17
49
8
(7)
13
Arizona
6
3.0
30
46
14
<13>
96
N. Mexico
4
1.9
12
56
7
<6>
40
35
3
TAB H, Continued
Repub.Deficit if
Electoral
% Blacks
Number of
Estimated
Estimated #
20° Support in
1968 Repub.
State
Votes
In Total Pop. Voting Age '70
Proportion Voting '72
Voting '72
South-5% Elsewhere Plurality
(1)
(2) (Thousands)
(3)
(4)
(5)
PACIFIC STATES
California
45
7.0
840
55
462
(416)
223
Oregon
6
1.3
16
60
10
<9>
50
Washington
9
2.1
45
64
29
(26)
(27)
Alaska
3
3.0
5
49
2
(2>
2
Hawaii
4
1.0
5
50
2
(1)
<50>
67
NOTES ON TAB "H"
1) U. S. Census Bureau
2) Taken as 60% of total Black population (approximate average for total
U. S.
3) For D. C. - average of 1964 and 1968 results for total D.C. population.
For South & Border States - For total region, Black participation was
5/6 of average for total population in 1968. That proportion was
taken of actual 1968 voter turnout in each state. For remaining states,
Black participation averaged 90% of total population figure. For each
state, 90% of total, vote percentage was taken.
Data on vote participation by state:
U. S. Bureau of Census, Current Population Reports, Scries P-20, No. 177,
"Voter Participation in November 1968 (Advanced Statistics), U. S.
Government Printing Office, Washington, D. C. 1968.
4) Proportion multiplied by Number of Voting Age.
5) The Black support regionally is an assumption for illustrative purposes
only and based on fragmentary data. It does average out to the 12%
nationwide support determined by Gallup.
TAB I
Importance of Black Vote in States
With Large Electoral Votes
Electoral
Anticipated Number of
Percent Blacks
State
Votes
Black Voters in 1972
in Total Population
(Thousands)
California
45
462
7.0
New York
41
676
11.9
Pennsylvania
27
360
8.6
Texas
26
344
12.7
Illinois
26
542
12.8
Ohio
25
331
9.1
Michigan
21
360
11.2
New Jersey
17
271
10.7
Florida
17
302
15.5
Raps reply
TAB J
Caucus heads
Nixon
DETROIT COURIER 5/29/71
WASHINGTON - (UPI) - Three
members of the ll-Democratic Congres-
sional Black Caucus complained Sunday
that President Nixon did little but de-
fend his current domestic policies in re-
plying to the group's 60 recommenda-
tions for change.
Reps. Charles C. Diggs Agustu: F.
Hawkins and William L. Clay said they
were totally dissatisfied with the 115
page report issued last Tuesday by the
President, particularly his positions on
desegrogation of housing and schools
and appointment of black judges.
Diggs, D. Mich., said the recommen.
dations - covering a broad spectrum of
social and economic issues - were sub-
mitted earler in the year to get the ad-
minis ration "10 move into the 20th cen-
tury to recognize that WC have some
problems here that need some innovative
attention.
actions already taken, but declined to
cite any new initiatives contained in it.
He added, however, that the process of
preparing the statement intensified
Administration's attention of programs
Replying to the demand for ending
and policies.
involvement in Indochina, the President
reviewed actions taken SO far to wind
down the war and told the Caucus: "Fix-
would eliminate
ing it unilateral date.
Hanoi's strongest incentive to negotiate
and would jeopardize the progress made
But "all we ended up with, with very
few exceptions. was simply a codfiention
date." to
of what the administration had aiready
been doing," he said, and the 12 House
REP. DIGGS
members comprising the Black Caucus
found the report "very disappointing."
Hawkins, D. Calif., recalling that the
On particulars, the President spelled
President had asked his critics to look
out that the administration had done or
at his deeds rather than his words. said
WSS planning in each Self. In several in-
"I. can now understand because his
stances, while melatalaing a conciliatory
words have very little meaning." He
claimed the Nixon report was primarily
tene. he disagreed with the Caucus on
designed "10 justify revenue sharing"
Methods of bringing about such things
with the states.
as crime contr. and 3 guaranteed mini-
Clay, D. Mo., agreed that the Presi-
mum wage.
dent appeared mainly to restate his com-
Nixon rejected suggestions that the
Continued From Page 4
mitment to policies that "are having =
Administration abandon its "no knock"
nual income for a family of four, which
the blacks want increased to $6,500.
Shultz told newsmen at a White
devastating effect cn poor and black
every and prevenuve detention policies
House briefing that the Administration
stands on its record on civil rights and
equal opportunities. "The record shows
that the administration has been trying
to deal with this problem in a steady
The three black politicians were
and strong way," be said.
Shultz said. the President's
"codified" statements already made and
Americans
in fighting crime And be ST by his
preposed $2.410 guaranteed minimum 20-
interviewed on the NBC-IV program.
Meet The Press.
See Page 4
TAB K
CoL.
CHARLES BARTLETT
WASHINGTON STAR
Nixon 5/27/71 and the Black Congressmen
The extent of the gap be-
the first time he related his
ize issues to serve private po-
tween President Nixon and the
goals as President to the di-
litical ends.
13. black congressmen will not
rect needs of the urban poor
Their denunciation of the
be diminished by their sharp
and conveyed a spirit of eager-
Nixon response bore a political
ness to translate "rhetorical
ring because they neglected to
derogation of his most positive
promise into concrete re-
concede any merit to what the
statement to date on the sub-
sults."
administration has been doing.
ject of the black urban poor.
Nixon appears to have put
The President claims, for ex-
The congressmen are
behind him the "Southern
ample, that he can come up
speaking, of course, in public
strategy" and "benign neg-
with 892,000 summer job op-
terms to black constituencies
lect" in order to reassure the
portunities. This is close to the
where they are counted on to
ghetto blacks. The President is
million which the Black Cau-
denounce the President for his
not making catchy promises;
cus proposed.
lack of urgency and commit-
his response did not carry the
The rioting in Brooklyn
ment. But they might have
burning sense of urgency
makes the point that there is
served their voters better if
which many feel about the ur-
something to be said for the
they had accorded him some
ban crisis, and the administra-
Nixon style of under-
credit for his turn away from
tion's dollar commitment is
promising. The Brownsville
the cautious reserve which
far short of what the congress-
section has known a $50 mil-
made him seem anxious, dur-
men asked. But it was a posi-
lion Model Cities program, an
ing his first two years in the
tive statement describing posi-
Urban Action Task Force run
White House, to avoid ac-
tive actions.
by the city, and a lot of high
knowledging that he had any
With 7.6 million blacks con-
rhetoric. It is still a miscrable
real concern for the urban
centrated in 15 cities, conflict
picce of urban real estate and
poor.
is unavoidable between their
the impatience of its inhabi-
The fact is that Nixon, in
congressmen and the Nixon-
tants is not surprising.
this exchange of viewpoints,
backed version of welfare rc-
The explosion in Chattanoo-
strayed further from his politi-
form. Family assistance total-
ga makes once more the point
cal base than the black con-
ing $2,400 will not do much for
that this impatience can blow
gressmen did. His turn marks
most big city poor. Its great
into an unruly, destructive
a belated recognition that re-
contribution to city life may be
force, an embittering erupt-
election will require some
to discourage the rural poor
tion in what Daniel P. Moyni-
show of sensitivity toward the
from moving to the city.
han has called "an era of bad
blacks' problems, some at-
But the black legislators' ad-
manners." This impatience is
tempt to persuade Republican
vocacy of a $6,500 level of as-
SO volatile that black spokes-
liberals that he is working to
sistance and their criticism of
men will resist it if they are
be President of all the people.
the welfare recipients' obliga-
realists.
But his new strategy does
tion to register for work will
The point which the black
not entail any real hope of
not gain broad public support
leaders missed is that Nixon,
Negro votes, SO the extent to
for their position. Their prob-
perhaps with his finger to the
which he tried to accommo-
lem, in serving as a collective
wind, has moved closer to
date the 61 demands for spe-
voice for the blacks, is that
their concerns. He deserves
cific actions is surprising. For
they will be tempted to polar-
some encouragement.
TAB I
WEST ADAMS COMMUNITY HOSPITAL
HOWARD S. KAATZ
ADMINISTRATOR
June 28, 1971
Mr, Arthur Л. Fletcher,
Assistant Secretary of Labor
.1400 Constitution Blvd.
Washington, D. C. 20210
Dear Mr. Fletcher:
Forgive the delay in communication, but due to so many pressing
matters, I was unable to follow through during the time period I
indicated to you when I was in Washington. I would just like to
reiterate that the non-profit orgenization, West Adams Community
Hospital, would like to have a large luncheon at $200 per plate
involving comunity members and industrial representatives of the
Los Angeles area in September or October and we would hope to
have the support and involvement of the President's Office.
Certainly, the time period could prove to be beneficial for both
black people and the present Administration by way of demonstrating
that President Nixon is not only sensitive to the needs of black
people, but also gives recognition to their accomplishments at
local levels.
It is our belief that, since this project was privately developed
by a very distinguished group of black professionals with the unique
idea of making it a non-profit organization to benefit a ghetto com-
munity, it is most certainly in keeping with the present Administra-
tion's theory of black entrepreneurship and can well serve as a na-
tional model in creating a new trend in the area of black economic
development in this country.
We are hopeful that the President will give this most worthwhile
project as much consideration as possible, and are eagerly awaiting
to hear from you. Thank you for your assistance and support.
Sincerely yours,
Leroy Weekes, M.D., Chairman
Board of Trustees
WEST ADAMS COMMUNITY HOSPITAL
LW:ml
Enclosure: (2) WACH Brochures
CC: Howard Kaatz, WACH Administrator
Patrici: Public Information & Director
B
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D.C. 20006
July 14, 1971
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Enclosed for your information is a copy of a memorandum
from Ken Rietz to Senator Brock on the National Movement
for the Student Vote.
JEB She MAGRUDER
Enclosure
CONFIDENTIAL
July 8, 1971
MEMORANDUM FOR:
SENATOR BROCK
FROM:
KEN RIETZ
SUBJECT:
National Movement for
the Student Vote
I don't think we should be overly concerned about the
National Novement for the Student Vote.
They plan to concentrate on 283 campuses where they estimate
60% of the non-registered college students attend. This, as
you know, is a low priority area for US.
The people participating in the NMSV headquarters are liberal
and Democrat, and make no effort to conceal their feelings.
They are running a partisan effort under a non-partisan label.
I think through informal conversations, you should inform the
Republican members of the NUSV National Advisory Board
(Senator Brooke, Senator Scott, and Senator Margaret C. Smith)
of our feelings and encourage them to quietly withdraw. This
would open the way for a public exposure at the proper time if
we felt it necessary.
lie will be keeping brack of all NIISV activities and will keep
you informed.
bcc: Jeb S. Magruder
June 21, 1971
To:
National Advisory Board
From: Morris B. Abram, Jr.
Summary of Progress
Establishment of Washington Office -- Sufficient private
funds raised to pay costs eight interns, including Mike
Aguirre, student Arizona State responsible registration
campaign 5000 students in three week periods. These
will lay the groundwork for a voter registration campaign --
initially focusing on 300 of the nation's college compuses.
Research office -- While our permanent office is to be located
in Washington, research division will be centered in
Cambridge, Mass. where NMSV will benefit from UNITEL-
Joint MIT-Harvard Census Program.
Board of Directors - Now includes Bill DeWind of Paul, Weiss,
Goldberg, Rifkind, Wharton & Garrison; Bill Coleman,
President NAACP Legal Inc. Fund; Franklin Roosevelt, Jr.;
David Riesman, Henry Food, II, Professor of Social Sciences,
Harvard University; John Lewis, Executive Director, Voter
Education Project. This group continues to expand.
Public Relations, Advertising -- John Moynahan, Chairman of
the Board of John Moynahan & Co., one of the nation's most
prominent public relations firms, has agreed to work with
the NMSV for a nominal fee. Remar Sutton, Vice President
of Richard K. Manhoff, the New York advertising firm
responsible for the media campaign of Off-Track Betting,
is preparing our newspaper, radio and television advertising.
Finances -- We have received generous financial support from
prominent individuals of widely different political viewpoints.
In addition, many foundations churches and corporations
have exprossed interest in our undertaking, and are evaiting
clearance of our application for tax exemption.
$1,000
-2-
Tax-Exemption -- Adrian DeWind, senior partner, Paul, Weiss,
Goldberg, Rifkind, Wharton & Garrison, and Kenneth Bergen,
senior partner, Bingham, Dana and Gould have assumed powers
of attorney for NMSV. Clearance expected soon.
Assistance of Corporations -- General Lucius Clay of Lehman
Brothers, and Richard Gelb, President of Bristol-Myers
Corporation have agreed to assist us in fund raising and
advertising.
TALENT SEARCH
The Student Vote (The National Movement for the Student
Vote), a non-partisan organization, was established to fill a
vacuum in the voter registration field. Now headquartered at
530 Seventh Street, S.E. Washington D.C., The Student Vote plans
to initiate and assist voter registration drives on the nation's
college campuses.
Over the summer months the Student Vote plans to:
establish a comprehensive file on each of the respective
campuses, including a) a student body geographical profile,
b) a listing of local organizations and individuals planning to
involve themselves in voter registration, c) cooperative admini-
strators, state officials, and civic leaders.
initiate a thorough and ongoing study of the intricate legal
problems particular to students. Though the Student Vote will
not itself be involved in the litigation of domicile and res-
idency questions, it will act as a conduit for organizations which
are active in this area.
design and coordinate a media campaign to publicize voter
registration on the campus.
establish eleven regional offices to be staffed by exper-
1enced voter registration field coordinators.
We are presently interviewing persons (previous experience
in this field is not a prerequisite) for a limited number of
paid and volunteer internships. The available tasks are many;
this is an opportunity to be part of a national program of
historic significance.
Our needs:
-media and press relations
-clerical assistance
-managerial skills (particularly interested in persons
with office experience)
-research associates
-accounting
-political organizers
-legal research
Ask for Mike Davis or Mike Aguirre 547-3429. We look
forward to hearing from you.
Mike Davis
(617) 495-1378
Harvard University
Cambridge, Mass. 02138
196 Memorial Hall
National Advisory Board
Hon. Julian Bond
Senator Edward Brooke
Thomas D. Cabot
Senator Clifford Case
Rep. Ronald Dellums
Robben Fleming
Arthur Goldberg
Alexander Heard
Rev. Theodore Hesburgh
Senator Edward Kennedy
John Lewis
Mayor John Lindsay
Senator George McGovern
Senator Edmund Muskie
Governor Francis Sargent
Senator Hugh Scoll
Senator Margaret C. Smith
Mayor Kevin White
Steering Committee
Morris Abram, Jr.
Paul Bloom
James Breedlove
David Cochran
Michael Davis
CAMPUS VOTER PARTICIPATION
John DeTore
Hamilton Fish, III
Mitch Fishman
A PRELIMINARY REPORT ON A PILOT PROJECT
Lucy Freedman
Thomas McKean
Jonathan Rothman
Thomas Stemberg
Advisors
Barney Frank
Vernon Jordan
Nicholas Rudd
Remar Sutton
General Counsel
Harvey Burg
1
We are on the threshold of an historic test. A rising
generation has come of age early, and their mandate shall
soon be heard. Legislative action has swelled the federal
electorate, giving America's young people awesome power and
responsibility. But now that the vote is theirs, will it
be cast?
The precedents are not encouraging. In 1968, three
states allowed 18-20 year olds to vote. Yet in the election of
that year, only 35.6% of whites and 25.3% of blacks in this
1
age group actually voted.
Why College Students?
Voter participation is the fundamental process and sanction
of a democratic society. Civic spokesmen, labor union officials,
elected representatives, and minority group leaders are each
concerned with the level of voter turnout in every election;
all of these men work to promote voter registration within their-
own area of authority or influence.
Several groups are active in black communities. The Voter
Education Project, with seven offices in the South, conducts
drives in thirteen states. Frontlash, with offices in New York
and California, assists minority groups in Northern ghetto
1. Bureau of Census, Technical Studies, "Characteristics of American
Youth," series p-23, Feb. 6, 1970, page 23
communities. In addition, the N.A.A.C.P. has long worked in the are
of voter rights-- as a principal in litigation and voter education.
American labor, given the lead by George Meany of the
AFL-CIO, sponsored the massive voting drive amongst its own
membership which, it may be recalled, nearly brought Hubert
Humphrey victory in the last Presidential election.
State officials in many locales have already begun to
enlist governmental machinery to educate and involve high
school students in the registration process. The Youth
Citizenship Fund, an outgrowth of a group that campaigned for the 1
year old vote, has concentrated its efforts on eligible high school
students. In a recent Massachusetts drive, with the assistance of
the League of Women Voters, it attracted public officials to high
schools to address students in their auditoriums.
Amongst many identifiable groups, only the college campuses
have been neglected.
Won't College Students Register Anyway?
This wide cross-section of the country, six million
students generally between the ages of 18 and 22, has not
received the attention of any voter registration organization.
And while college students are spoken of in the mass media
as a significant political force, no records of previous student
registration have even been kept up to now. Indeed, there is
probably no other group whose electoral habits are so unknown.
register in greater numbers than citizens lacking such education.
No statistics are available, however, which correlate the voter's
educational level with his age at the time he casts his ballot.
Because high registration levels have characterized college
educated persons in the past, it can not be assumed that this patte
will be repeated in the ranks of young voters presently enrolled
in universities. There is even evidence which suggests the contrar
Campus Alienation
Thomas Jefferson decried the notion of extending the
franchise to those lacking the education he felt prerequisite
to a sustained interest in the electoral system. It would have
been a surprise and disappointment to him, no doubt, to discover
that many citizens of a later day felt less drawn to this democrati
cornerstone the longer they remained in centers of higher education
While it is impossible to say how widespread is alienation from
the democratic system on the college campus, it is certain that
unless remedial steps are taken soon, the cynicism that permeates
America's classrooms will take a heavy toll as election day approac
Census figures reveal that in 1968, 218,000 eligible persons
between the ages of 18 and 20 did not register to vote.
What was their explanation? 144,000 of these young people
said they were "not interested. 112 There is no way to determine
2. Bureau of Census, Population Characteristics, series p-20,
no. 172, May 3, 1968, page 53.
how many of these non-voters were college students, but Daniel
Yankelovich in his report for the Task Force on Youth provides
us with a basis for speculation.
Amongst "forerunner youth," the influential and expanding
group which Yankelovich identifies as the campuses' mentors and
conductors of new social values, skepticism about the nation's
institutions runs high. In 1970, 50% of this group "strongly
agreed" that the two-party system does not offer any real 1
alternatives, and 33% expressed the belief that the American
system of representative democracy can not respond effectively to
3
the needs of the people.
Clearly these attitudes augur
resistance to voter participation amongst large numbers of college
students.
Voting--the Initial Commitment
We believe that there could be no greater blow to the
democratic system than the failure of millions of young
voters to make use of their newly acquired franchise. The
unproductive despair which is so widespread on America's college-
campuses will only diminish as students begin to understand that it
their power to bring substantial social change through the electoral
process.
Equally important, voting is a first step for other
forms of political involvement. The student who casts his
ballot for a particular candidate will undoubtedly follow the
3. Youth and the Establishment, JDR3rd Fund, Inc., 1971, pages 56,60
policies of the elected official more carefully than the
person who did not go to the polls. Voting is one of the
initial symbols of commitment to the democratic process.
Need for Assessment
Because so little is known about voting participation
amongst young people, any registration drive conducted amongst
this newly enfranchised group will assume the role of a
significant test. It is difficult to speculate on the success
which a well planned and tightly administered campus voter regis-
tration drive might have. A careful assessment of the techniques
used on each campus, and the kinds of responses which resulted would
be indispensable for future work in this and related areas of
voter registration work.
A Pilot Project
The drive which the N.M.S.V. is proposing in these pages
has importance beyond the millions of college students which
we hope to register and get involved in the political process.
This is a pilot project. The information which is compiled
and statistically correlated will benefit at least three groups:
1)
Students
--- Registration and voting is an important, perhaps
the fundamental, responsibility of a citizen in a democratic society
The American college community would profit from informational data
which indicated the degree to which it accepted this responsibility,
and the reasons why some of its members choose not to participate.
2) Political parties ---
Political parties are national institutions. Academies
formulate many of the ideas which are later promoted by
political parties as public policy. Both parties have an
interest in learning about student receptivity to their
ideologies as demonstrated in registration patterns on
specific campuses.
3) National Community
The nation as a whole would benefit from a thorough
exposition of campus voter participation. Responses to voter
registration efforts as documented during the drives will be a
good measure of the degree of student estrangement from the
democratic process. The depth provided by such a study would
far surpass existing surveys and would help to promote better
understanding between the country and its 2500 campusus.
DEMOGRAPHICS
6,045,000 Americans attend four-year colleges and graduate
schools. If these students were distributed evenly over the 1600 or
só universities in the United States, we would face what might
be an insurmountable task in seeking to register these students
to vote. Fortunately, our research indicates that 3,640,000,
or roughly 60% of these students attend a mere 283 campuses with
4
enrollments over 5,000.
4. Characteristics of the College Market, National Educational
Advertising Service, 1970.
In order to register substantial numbers of black students,
one should include 21 additional black colleges with enrollments
over 1,500 in a student voter registration drive. These campuses
have a total enrollment of over 61,000.
The National Movement for the Student Vote will attempt
to organize these 304 campuses. The large campuses show a
high degree of concentration in a few states such as New York
and California. The smaller black schools are located primarily
in the South.
With a keen eye toward effectively decentralizing our drive,
we shall divide up the United States into the following regions:
(Figures in parentheses indicate number of
campuses to be organized.)
Region I
Region II
New York (25)
Massachusetts
(7)
Connecticut
(6)
Vermont
(1)
Maine
(1)
New Hampshire
(2)
Rhode Island
(3)
(20)
Region III
Region IV
Pennsylvania
(12)
North Carolina
(8)
New Jersey
( 9)
South Carolina
(3)
Virginia
( 7)
Florida
(5)
District of
Georgia
(5)
Column ia
( 5)
Maryland
(4)
Delaware
( 1)
(21)
West Virginia ( 2)
(40)
Region V
Region VI
Tennessee
(7)
Ohio
(14)
Kentucky
(6)
Indiana
( 7)
Alabama
(6)
Michigan
( 9)
Mississippi
(5)
Arkansas
(3)
Louisiana
(10)
(30)
(37)
Region VII
Region VIII
Illinois
(14)
Missouri
(11)
Wisconsin
( 8)
Kansas
( 5)
Iowa
( 4)
Oklahoma
( 5)
(22)
(25)
Region IX
Region X
North Dakota
(2)
Texas
(20)
South Dakota
(2)
Arizona
( 3)
Nebraska
(3)
New Mexico
( 2)
Minnesota
(4)
Idaho
(3)
Montana
(2)
(25)
Wyoming
(1)
Colorado
(4)
Region XI
Nevada
(1)
Utah
(4)
California
(24)
Oregon
( 3)
Washington
( 5)
(26)
Hawaii
( 1)
(33)
METHODS
We cannot yet discuss in detail the techniques to be
employed in registering prospective voters: these depend a
great deal on voter registration laws on every level, which are
changing monthly because of the recent enactment of the 18-year
old vote. Below, our methods are set out in general terms:
To begin with:
Student apathy and even cynicism about the electoral process
must be overcome. Speakers, as well as advertisements and posters,
should help convince students that voting is one of the most
effective, even radical actions they can take. Students of
differing political attitudes should learn that they each have
a stake in the electoral process.
First concrete steps
According to the League of Women Voters, "citizens," i.e.,
in this case our volunteers, in at least 16 states may be deputized
to register voters. We will undertake this approach wherever
possible, since it proved so successful for the Voter Education
Project.
Role of the Central Office
In about 25 states students may register in absentee. In
some states, students are required by law to request registration
forms personally. The local practice of the law varies: although
most states and counties will not provide us directly with a
-10-
stock of forms, New York City's Board of Elections, for instance,
will give as many as requested. In order to register a Boston
University student with residence in New York, all that would
be required is to give him the form. Regarding those states requiri
a personal request from the would-be absentee student voter, we
plan to provide each student, along with a possible form letter,
the address of the office he should contact.
In states where students are eligible to vote and where
they can register close by the campus, we can simply direct
students to the right authorities.
Coordinators What Manner of Men?
It would be easy to ask the student government president
or the newspaper editor to head the registration drive on each
campus. Unfortunately, these men do not usually have sufficient
time available to do a good job for NMSV. There is an additional
problem. As Remar Sutton, who helped organize the Movement for
a New Congress, put it, "Most of the old campus politicos are
burned out and useless--just plain ineffective.' We shall look for
fresh talent; students who are imaginative and dedicated.
Promotion
Neither a Time article on our Cambridge office nor an ad in
The New York Times explaining our drive will help us register
students to vote at North Carolina State. We believe it is
essential that national publicity on the NMSV be directed towards
local campus efforts, rather than the activities of the central
office.
The central office will provide each campus with several
hundred posters, which will seek to give voter registration the
necessary "cutting edge." Where the local coordinator finds it
appropriate flyers will also be provided for door-to-door
leafleting. Fraternities, sororities and service organizations
(Green Key, etc.) can be engaged to help distribute such
leterature. The support of these groups will be enlisted in
the early organizational stages of most drives.
Hopefully, college newspapers will give NMSV free
advertising space in addition to the 1500 paid lines we have
budgeted for each campus. Experience indicates that it will be
more fruitful to approach these newspapers on a national level.
We shall engage the president of a large advertising agency
to write all newspapers, once we have been approved by the
Advertising Council.
Steven Hochschild, a doctoral student in planning at the
Harvard Graduate School of Education, has done research which
indicates that there is no more effective way to engage the interest
of students on a campus than a "telephone blitz." On a campus
where individual or roommate group phones are standard fare,
one can -cach 5,000 plus students in 10 hours (two evenings)
with 25 student volunteers manning phones.
The Role of Student Governments
We cannot thrive on a campus without the cooperation of each
college's administrators. While initial reservations can be
overcome by a letter from an educator on our advisory board,
considerable personal contact will be necessary to build trust.
Student governments will hopefully facilitate good relations with
campus administrators.
We shall require permission to set up registration centers in
the student union, and in dining halls. Also, we would be helped by
a master list of students, particularly if it indicates phone
numbers.
Student government officials are competent judges of the
mood of their campus, and they can advise our coordinator on issues
such as which, if any, speakers should be brought on campus to
arouse interest in registration. Our speakers bureau thus will
not be so liable to send a man to New Mexico State who is
unpopular there.
Putting the Names on the Dotted Line
Ideally, we should move one or two mobile registration
booths onto a campus, and have in-state students register there.
(Out-of-staters can be handled at nearby tables.) John Lewis
of the V E.P. reports, however, that only large cities provided
his group with mobile registration vans. He suggests, though, that
some of the problems he encountered might have been peculiar to the
South. Robert Kennedy's presidential campaign workers, for example,
used mobile booths throughout Indiana with considerable success.
While we shall exert as much bipartisan political pressure
as possible to loosen terms on mobile centers, we could
alternatively set up centers around the campus where out-of-
state students can be given absentee registration forms (or
form letters), and in-state students can be pointed in the right
direction.
Possibilities for Mass Registration
We are investigating the possibility of having students
register to vote at the same time as they register for school or
as they pick up their selective service forms from the registrar.
Toward this end, we have initiated discussions with the American
Association of College Registrars and Admissions Officers.
Problems
There can be little doubt that we will meet local resistance
to our efforts in some towns, particularly in potential Berkeleys.
John Lewis, for example, has run into several county officials in -
Mississippi who refuse to register 18-year olds because "they
lack necessary facilities." Again, we shall seek to employ some
political clout to overcome such hurdles. If necessary, however,
we shall activate our legal arm.
LEGAL
One problem that will tend to thwart our efforts to register
college students is the autonomy given to county clerks in interpre
state
problem will he
two-fold. First, it will be important to know in advance the ways
in which specific statutes can be used against the students seeking
to register. Second , NMSV will maintain close contact with
organizations capable of testing the legality of the more unfair
laws; in this way, we will be able to give concrete aid to students
having difficulty registering, rather than fruitlessly exhorting
them to do SO.
Our central office, in cooperation with other organizations
active in the field of voter participation, will compile a summary
of existing statutes and possible problem areas. This booklet,
sent to all NMSV personnel will serve as indispensable background
information. We recognize, however, that it cannot serve as a
substitute for information gathered in the field. To remedy this
situation, law students recruited from each state will report to
their regional coordinator on the nature of problems that students
are encountering. All information concerning difficulties with
local officials will be forwarded to the central office where the
material can be correlated with other data to analyze the basis and
location of major student registration problems. All campus coor=
dinators will receive the reports pertinent to their locale.
It will be imperative for all NMSV personnel to have a complete
understanding of potential legal problems, since confidence in their
own position will make dealings with local officials easier and
more productive. In areas where the NMSV will not be able to assist
directly in the registration process, it will be important for each
registrant to have easy access to the same knowledge.
In cases where a student's right to vote is clearly being denied
the central office will act as a conduit - referring complaints
to organizations which have the experience and resources to litigate
Hopefully, the threat of suit will discourage discriminatory
practices in some areas. As evidence of our concern and sincere
intent in this matter, legal counsel will be attached to each
regional coordinator.
ORGANIZATIONAL STRUCTURE
We are now trying to create the most effective organizational
structure for registering the maximum number of student voters
possible. We do not plan to run a centralized campaign from
Cambridge, Mass. Doing so would require at least 300 "line
managers" reporting to one office. (The Movement for a New
Congress, trying last year to organize a large number of campuses,
failed when they set up such a structure.) On the other hand, it
would be inept to send 20 Harvard missionaries around the country
trying to organize a campus a week. Each campus requires the
attention, the knowledge of local conditions, which only the
students there can provide.
Regional cogordination promises to be the best approach.
Each regional coordinator will be responsible for the thirty
or so campuses in his area. Our central office will provide him
with in rmation of timetables, laws, and methods. The Cambridge
office can also help when appropriate with absentee registration
forms and form letters, and can also supply a variety of promotional
materials and opportunities, ranging from ad glossies to posters.
A central speaking bureau could arrange to have a Senator or
other respected local figure initiate the local registration drive.
The Harvard-based staffman covering the region will consult with
the local and regional coordinators and serve as their link with
the information NMSV will have accumulated.
The attached organizational chart outlines the plan for the
central office.
THE RESEARCH EFFORT
While MNSV hopes to rely on other organizations in assembling
much of the information for successful registration drives, our
Cambridge office nonetheless anticipates carrying on a substantial
research effort this Spring. The research staff will work closely
with The League of Women Voters, Common Cause, The Legislative
Reference Service, and other groups so as not to duplicate their
efforts. Five interns will spend their summer in Washington
doing research on registration laws and other important factors
in the drive.
We shall contact Secretaries of State, and where necessary
local election boards, to ascertain:
*
Where absentee registration is permitted and where bulk
forms are available.
*
Where mobile registration booths can be set up on campus.
*
Where volunteers can be deputized as registrars.
*
During what time periods voters may be registered.
National M'vt for the Student Vote
BOARD
NAT"
ADVISORY BOARD
FUNDRAISING
& COMMITTEES
PRESIDENT
EXEC. DIRECTOR
GENERAL COUNSEL
(Treasurer)
RTISING
RESEARCH
ASS'T
PERSONNEL
MEDIA
NATIONAL
TREASURER
DIRECTOR
RELATIONS
RVISOR
DIRECTOR
DIRECTOR
ADVISORS
I XIC
LIBRARY
FIELD
DATA
PUBLICATIONS
DIRECTOR,
REGIONAL
RESEARCH
DIRECTOR
SPEAKERS
COORDINATOR:
RESEARCH
ORDINATOR
COORDINATOR
COORDINATOR
BUREAU
STAFF
STAFF
*
What constitutes residency.
From university administrators we hope to find the following:
*
The university's student enrollment by state.
*
The academic calendar.
*
Names of heads of Young Democrats, Young Republicans,
fraternity councils, student government, etc.
Where students eat.
*
Names and addresses of campus newspapers.
*
Where booths may be set up.
We will write to all the students whose names we obtain. In
addition, many U.S. Senators have pledged to provide us with the
names of all students applying for summer internships; our
research staff will be in touch with all of them.
Analyzing our data will pose an important and critical
task. Computer programs will coordinate academic and voter
registration calendars, giving as output the weeks liable for an
intensive registration drive on a given campus. The student
enrollment of each campus, broken down by home states of students;
will be entered into our computer storage space. A simple
program can then indicate how many absentee registration Srms
and form letters we need from each state, and which campus we
shall have to ship them to.
BLACK STUDENTS
There are now 492,000 Black students attending American
Universities. One-third of these students are studying at the
nation's 105 Black campuses; the rest are located at other
institutions across the country.
Bureau of Census statistics have been cited that reveal
the small number of black students registering to vote in states
where the 18-year old franchise has been in force in the past.
We know that registration in the nation's Black areas has been
historically much lower than in white communities. There is no
evidence, however, that Black campuses are subject to the fear
which has been reported by V.E.P. registrars as being always one
of the chief obstacles to registering Blacks in the South.
Conversations with Black community and student leaders around
the country suggest that there may be other reasons discouraging
Black student registration. Dean Monroe of Miles College has
remarked on the bitter frustration and anger felt by many Black
students at their seeming inability to alter the circumstances
around them. This frustration need not continue, however, to
express itself in political alienation. Lee Daniels, Managing
Editor of the Harvard Journal of Afro-American Affairs, notes that
while many Blacks are not impressed with short-term projects such
as the Committee for a Moratorium, they are increasingly committed
to measurable political and social progress.
Some might ask why we consider the participation of these
of
special
attention. Even if not numerically overwhelming, Black students
have a particularly vital role to play in the future. This
group, more than their white counterparts, will in these next
years come to influence and direct the political outlook of
their communities. The commitment they adopt to the electoral
process now will undoubtedly bear on their effectiveness in
promoting future social change.
Obviously, Black students are among the most alienated from
the traditional political machinery. While receptive to involve-
ment in the electoral process, they distrust appeals from white
organizations lacking roots in their own communities. We believe
that no successful campus registration drive can be mounted on
Black campuses or even amongst Black students attending pre-
dominantly white institutions without carefully considering the
activities of established community organizations. With this in
mind, the NMSV has already begun setting up contacts with such
organizations as the Urban League, Voter Education Project, and
Frontlash. In addition we have engaged a range of Black advisors -
including Julian Bond, Senator Edward Brooke, Congressman Ronald
Dellums,
and Vernon Jordan. We hope that
the presence of these individuals will lend support to our efforts,
serving to remind students of the profoundly activist antecedents
of voter registration drives in the South during the early 1960'
CAMPUS COORDINATING
There is no Black organization which has branches on a
significant number of campuses. Where there are AFRO or O.B.U.
groups, we will seek to involve them. In other cases, we will
search out individuals who have been politically active in the
past.
We believe, however, that any attempt to establish a
separate arm of the NMSV to work with the Black student community
would be a mistake. This would only tend to splinter our effort
and promote division. Our initial Cambridge group includes
several Black students, and we anticipate little difficulty in
attracting others as national coordinators.
1971 Timetable 1972
April
MAy
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
RPORATE
:GANIZATION
INDRAISING
CRUITING CAMPUS
ORDINATORS
ESEARCH-LEGAL
ESEARCH-CAMPUS
OMINISTRATION
ESEARCH-POTENTIAL
AMPUS COORDINATORS
RGANIZATION OF
RIVE ON-CAMPUS
EGISTRATION
RIVE
Morement for the Student Vote
Projected Expenses or NMSV
April 1971 - December 1972
Apr.-May 1971 June-Aug. 1971 Sept.1971-Dec.1972 TOTAL
Computer Time and
File Space
$1,000
$ 5,000
$ 6,000
Telephones
$1,000
6,000
30,000
37,000
Postage
500
900
4,500
5,900
Secretarial
600
1,500
7,500
9,600
Legal
1,500
5,000
6,500
1
Travel
1,000
2,500
25,000
28,500
Stationary, Office
Supplies
600
900
4,500
6,000
Summer Office
1,200
1,200
Advertising - College
Newspapers
90,000
90,000
Summer Interns -
3
Stipends
5,000
5,000
Flyers, Brochures,
4
Posters
500
500
19,500
20,500
Form Letters,
Addressed Envelopes
10,000
10,000
Campus Coordination-
-
Stipends
45,600
45,600
-
Capital Expenditures 2,000
2,000
$7,700
$19,500
$246,600
$273,800
1 I - 3 round trips to areas at average of $150 plus 30 days travel, room
and board @$20 for each of 11 coordinators. Additionally, $2,500 for
miscellaneous travel.
2 - 1500 lines per newspaper @ $.200.
3 - $1000/student for June-August.
4 - $.01/student to be approached. 5 - $150/coordinator.
Appendix: Student Biographies
One of the problems facing many student groups that
begin community projects is a lack of expertise in the area
in which they are working. The National Movement for the
Student Vote has tried to assemble, and we believe with success,
a core group of committed workers - all of whom have extensive
backgrounds in fields related to our project. In putting to-
gether this nucleus of our operations, we have scrupulously
sought a diverse, as well as able group. Republicans as well
as Democrats, women as well as men, blacks as well as whites
are extensively represented. The only viewpoint that all of
us share is a deep committment to the electoral process.
Another obstacle to student projects is the short period
in which students are in school, and the amount of school work
which occupies them during normal school terms. We have con-
fronted this problem on two fronts. On the one hand, we have
involved students who plan to remain in the Cambridge area for
some time, whether they are enrolled at Harvard College or not.
Other students who have heavy work schedules have offered to
take leave of absences to make a full time committment to the
NMSV. Because we have brought together such a qualified group,
we anticipate little difficulty in attracting other younger
indiv mals who will replace the initial group and carry on our
- 2 -
operation in future years.
On this initial list, we have only included biographical
sketches of Harvard and Radcliffe students. We are presently
compiling biographies of students from other schools which will
soon be available upon request.
Morris Abram, Jr. - '71-'72, history; member, Harvard Policy
Council, curriculum reform study group; founder and
first president The Harvard Independent, a weekly
student newspaper; campaign co-ordinator Peter Berle
for New York State Assembly.
Paul Anderson - Harvard night school; founder Massachusett's
Teenage Republican Club, aide to State Senator John
Quinlan
John Avault - '70, economics; Rotary fellowship, study abroad;
Economic analyst Boston Redevelopment Authority; Industrial
Development Commission - responsible for data analysis
of Boston's Industrial Characteristics; extensive experience
in computer methods, statistics.
Paul Bloom - '70, government; precinct organizer Senatorial
campaign of Joseph Tydings, Congressional race of Paul
Sarbanes, and for Robert Embry, city concilor. Managerial
experience, Colony Credit Corp., Baltimore.
Jim Breedlove - '71, entering Harvard Law; intern Shawmut
National Bank, responsible for business projects in
black communities throughout the country.
Kevin Carney - '70, government; campaign organizer Eugene
McCarthy, Allard Lowenstein, Phillip Hoff; fund raiser
Phillip Hoff for U.S. Senate; research ass't for William
Blair and Co. investment banking firm; intern ed. dep't
Chicago Daily News; Ed. ass't. Bostonian Magazine.
David Cochran - '70, government; President Briggs House; co-
ordinator McCarthy campaign, Washington office; ass't
campaign manager for Richard Howes, candidate U.S. Senate
Maryland, 1968; ass't accountant in charge of computers -
Ace Electronics Co.
Lee Daniels - '71, government; managing editor of Harvard
Journal of Afro-American affairs; intern Newsweek, The
Wall Street Journal.
Mike Davis - '74, government; teacher remedial education program
Hotchkiss School; permanent intern, Lowell Dodge Center
for Auto Safety, Washington; advisor to Secretary OF
Transportation Volpe on Youth and Auto Safety:
John DeTore - '71, classics; intern Mass. Attorney General's
Office, Citizens' Aid Division; Chief organizer, Youth
Mass., a successful attempt to get high school students
- 2 -
throughout the state involved in political campaigns
of both parties. Campaign manager, Richard Daley,
Republican candidate for State Assembly; county co-
ordinator, Sargent-Dwight campaign.
Hamilton Fish, 3rd. - '73, government; member, Republican
Conference Research Program, task force on Earth,
Population and Resources; organizer Congressional
campaign of Hamilton Fish, 2nd. Advertising and press
staff The Harvard Independent.
Mitchell Fishman - '70, Harvard Law '73; station manager WHRB;
editor, The Harvard Crimson; press secretary for Joseph
Duffey, candidate for U.S. Senate.
Lucy Freedman - Radcliffe '70, Harvard Education School;
Chairman Radcliffe Grant-in-Aid; campaign organizer
for Joseph Duffey.
Henry Hecht - - Harvard Law School, '73, staff member, speech-
writer for Senator Charles Mathias.
Robert Luskin - '72, government; Co-author, The Harvard Strike,
Houghton Mifflin; Presidential appointee to Advisory
Committee on Harvard University Gazette; reporter The
Herald Traveler.
Tom McKean - '72, government; intern Senator Edward Brooke,
Lt. Governor Frank Sargent.
Thomas Stemberg '71, economics; entering Harvard Business
School; member board of director Harvard Student Agencies;
publisher, The Harvard Independent.
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
July 2, 1971
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D.C. 20000
(202) 333.0020
MEMORANDUM FOR:
THE ATTORNEY GENERAL
FROM:
JEB S. MAGRUDER
SUBJECT:
Democratic & Republican Contenders
Attached is a report on the current status of our tracking
of the Democratic and Republican contenders. You will note
that the planning committee, under Pat Buchanan, feels that
adequate work is being done in collecting the data. The
emphasis must be on using the information effectively, part-
icularly in this pre-campaign period. Since this does not
require a major change in resources or personnel assignments,
we will proceed along those lines unless you disagree with
the conclusions reached in the memorandum.
AN
ILNG
6-102
By
THE WHITE HOUSE
CONFIDENTIAL
WASHINGTON
July 5, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Magruder's Projects
The Attorney General has been pressing Magruder for action by
the task forces. The result is a series of memoranda for the
Attorney General which are attached as tabs and summarized:
1. The Place of Women in the 1972 Campaign
Rita Hauser argues that there is a new social and political
awareness among women that will have to be tapped carefully
to assure their support for the President. The recom-
mendation, which the Attorney General has not acted upon,
is that a separate women's organization within the campaign
should not be created, but rather that a woman be appointed
at the Deputy Campaign Manager level to carry the respon-
sibilities justified by experience and ability regardless
of gender (memorandum attached at Tab A).
Tom Benham of ORC reviewed the polling material available
on "Women's Lib" and concluded that there is no political
significance to the movement per se. He suggests directing
the appeal to equal job opportunities rather than to the
movement itself (memorandum attached at Tab B).
2. Young Voters for Nixon
Ken Rietz has been hired by the Attorney General to be
Executive Director of Young Voters for Nixon. Rietz sub-
mitted a memorandum to Magruder who delivered it to the
Attorney General (attached at Tab C). The Rietz memorandum
relies on the Brock analysis for the President of the uses
of young voters. As to decision items for the Attorney General,
Rietz urges that: a) "Young Voters for Nixon" be the official
title of the group; b) YVN be separate from the regular
campaign organization, expecially on the state level; c) YVN
control the "overall thrust and policy of the Nixon youth
movement", including YRs, New Generation for Nixon, etc.;
d) YVN emphasize "first voters for Nixon" up to age 30; e)
Senator Brock's ad hoc YVN advisory board of selected MCs
under age 40 submit broad policy guidance for the National
-2-
campaign for young voters (members: Senators Brock and
Weicker; Congressmen Steiger (Wisc.), Lujan (N.M.), Frey
(Fla.), Pettis (Cal.), Beister (Pa.), Whitehurst (Va.).)
Members of this board will set up regional boards of
Governors, Mayors, etc., who may not all be Republicans;
Brock's Advisory Boards will have a staff which will expand
in the next few months; f) After November 1st, the larger
staff will create First Voters for Nixon, which will be a
targeted, high visibility registration drive among young
voters based on public opinion surveys; g) A campaign plan
will be submitted which will describe in detail the YVN
programs and schedule including hiring and training staff
(Nov.-Jan.); public activities including regional and state
staffs and concentration on Nixon voters among school groups
in the 21 target states (Feb. -April); tighten organizational
structure around the identified Nixon voters (May-July) ;
target mailing and campaign appeals to deliver the 500,000
young workers for Nixon (Aug.-Nov.).
3. Voter Registration
You asked Magruder to reconsider the decision about non-
involvement with registration drives. (Memorandum attached
at Tab D.) Magruder's response is the plan developed by
Senator Brock and Ken Rietz. The plan, which the Attorney
General approved Friday, suggests that the current Republican
voter drives are of little value; that the Youth for Nixon
Organization (Ken Rietz) will have to control our registration
drive; and that after thorough planning the registration drive
(First Voters for Nixon) will concentrate on target indi-
viduals in key states. The First Voters for Nixon would seek
some publicity during the next four months while the organ-
ization work is being done. Brock and Rietz believe that
any mass registration drive would work to the President's
disadvantage. (Rietz' material also attached at Tab D.)
4. Mock Conventions
You asked for a description of the campaign's plans for mock
conventions (memorandum attached at Tab E). Rietz prepared
the memorandum attached at Tab F which Magruder gave to the
Attorney General for consideration. Rietz urges a scheduled,
organized series of conventions under his direction within
Young Voters for Nixon. No specifics are offered as it is
Rietz' view that organization cannot begin until this winter.
-3-
It is Finch's view that the interest in and number of
mock conventions this year will be much lower because now
youth has the vote and will channel its energies toward
real voter participation instead of substitute politics.
5. Target Voter Strategy
The Delaware test of the target voter strategy is part
of a Magruder memorandum on Research (Tab G) which has been
submitted to the Attorney General. No decision by the
Attorney General has been relayed to Magruder. The Research
memorandum draws heavily on the RNC priority states list,
which you reviewed in the key states memorandum of June 23rd.
Additional points made include descriptions of successful
examples of "rifle-shot communication with target voters
to augment the mass-media campaign". Magruder requests
authority from the Attorney General to (p) roceed with
detailed development of the target voter strategy".
6. Democratic and Republican Contenders
Pat Buchanan is the Chairman of this Magruder task force,
which has concluded that the current system of collecting
data is adequate. This conclusion will be tested this week.
The Buchanan memorandum (attached at Tab H) is excellent,
delightful reading. This summary does an injustice: a) Kennedy
could have the nomination if he wants it; he will decide to
run in December 1971 if he feels the President is a loser;
there is a split of opinion as to whether Kennedy would be
the most difficult candidate; his strengths are: Kennedy myth,
rank and file Democrat support, and the best political
operation; his weaknesses are: Chappaquiddick, too far left,
anathema to South; b) Muskie could unite Democrats and is
strong on new priorities issues, but he has politically bumbled
the clean shot at the nomination, issues, and the center conser-
vative Democrats; c) Humphrey is not considered the strongest
opponent but has the party connections and politically accurate
stand on economic issues; he is also a strong campaigner; his
weaknesses include: old face, hemlock to New Left, weak in
polls, and no appeal to youth; d) Jackson would be an excellent
VP for Kennedy because he is a rallying point for Democratic
conservatives; if Jackson were the Presidential nominee a fourth
party would result; e) McCloskey should be ignored from the
National level but pushed left to tarnish his ex-Marine, honest
White Knight image; f) the result is attack all Democratic can-
didates and party leadership but keep the President aloof by
either keeping the entire official family out of politics or
by using the available Republican guns, except the President,
-4-
to hit the Democrats; g) The current research by the RNC
and Mort Allin is adequate and our resources should be
allocated to increasing the output of attacks by MONDAY,
Dole, letters, and Colson's shop; h) Future activities to
be considered include Walker advance men implemented diffi-
culties for contenders, mid-week version on MONDAY, and full
time use of Ken Khachigian as the White House Staff Man to
handle the contenders' material; i) For the next six months,
output should seek to exacerbate the Democratic rift by
relying on the good RNC collection system and seeking
methods of getting information into media; this would not
require funds for staff from the campaign for now.
7. Mrs. Lombardi
Pursuant to a request after Mrs. Lombardi saw the President,
Magruder has asked the Attorney General to include her on
the Citizens for the Re-election of the President.
8. Businessmen for Nixon
Flanigan urges the Attorney General to accept Don Kendall
as the head of Businessmen for Nixon. The Attorney General
agreed and Kendall has assigned Deke De Loach (former assistant
to Hoover) and Harvey Russell, black, to begin working
immediately with Magruder. The plan is to have the business-
men's group primarily organization, issue, and recruitment
oriented, instead of fund raising oriented. The businessmen's
group should review 1968 and other campaign experience to
prepare a formal recommendation for action for the Attorney
General by August 31, 1971. (Memorandum attached at Tab I.)
9. Advertising
Magruder's memorandum for the Attorney General (attached at
Tab J) recommends that the Citizens form their own advertising
agency in Washington. He cites 1968 experience with Fuller
Smith as the reason against hiring an independent agency
with a Citizens campaign group within it. Magruder argues
that no independent agency could guarantee full time perfor-
mance by the best people in all related fields. Disadvantages
to the creation of a new ad agency such as the simple logistics
of setting up a $20 million advertising agency are dismissed
as being no different than what an independent agency would face.
Assumptions based on the campaign spending legislation, 1968
experience, and fixed commission costs indicate that creation
-5-
of a new advertising agency would save $1,200,000. Magruder
requests authority to form the new agency and recruit an
advertising director and creative director for consideration
by the Attorney General. Magruder concludes by recommending
target advertising that should be pre tested in the primaries.
10. Farm Vote Plan
Whitaker, as Chairman of the Farm Vote Task Force, submitted
the most detailed, considered, solution-oriented proposal of
any of the task forces. It is attached at Tab K. Whitaker's
task force includes Bryce Harlow, Hyde Murray, Donald Brock
(AA to Hardin), and Phil Campbell. Twenty-two recommendations
for action are ready for decision by the Attorney General.
Whitaker prepared a one page summary of the report which makes
these points: a) Some non-political recommendations are being
implemented now; b) positive and negative issues are identified
with suggestions for effective utilization or response; c) poll
information is needed and; d) better communication among
Washington groups concerned about farmers is needed.
11. Planning Schedule for the Re-Election of the President
Bill Horton, of Fred Malek's staff, prepared the planning schedule
for Magruder to deliver to the Attorney General today. Copy 2
of 12 is attached at Tab L. In chart form, all of the major
decisions to be made by the Campaign Director are superimposed
on the 17 month political calendar. Tab A of the schedule is
a summary of the 15 task force principal planning activities.
Subsequent tabs detail each of the major planning task forces
and decision points.
Horton's analysis points out a severe weakness in the coordinated
planning for the re-election of the President; that is, the lack
of unified campaign - State of the Union - Budget approach
aimed at November 7, 1972.
12. Brochure
Magruder directed the RNC to prepare a brochure which could
be used to send to people who write to the White House, the
Citizens, or the RNC asking what they can do to help re-elect
the President. All who write in receive acknowledgements and
are catalogued by Anne Higgins, Rob Odle, and Ed DeBolt,
respectively. (Attached at Tab M is memorandum describing
the system.)
-6-
The Attorney General quickly reviewed the brochure but deferred
to you for any comments. The brochure has not been "staffed"
to Safire, Moore, etc., because of reluctance to put White
House Staff in the position of second-guessing the Attorney
General's campaign operation. If you feel this would not be
a problem, the brochure will be staffed this week. (Mock-up
attached at Tab N.)
Recommendation:
That the brochure be staffed to Chapin, Safire, Moore, and
Klein for comment.
Approve
Disapprove
Comment
DETERMIT
BE
AN
E.J.
6-102
By
2-23-82
CONFIDENTIAL
June 23, 1971
MEMORANDUM FOR THE ATTORNEY GENERAL
FROM:
RITA HAUSER
JEB S. MAGRUDER
SUBJECT: THE PLACE OF WOMEN IN THE 1972 CAMPAIGN ORGANIZATION
The purpose of this memorandum is to summarize recent changes in the
attitudes of many women and to recommend an organizational structure
for the 1972 campaign which will be responsive to current concerns
about their status in society.
Prior Voting Patterns
Women made up about 53% of the voting age population in 1968, and
nearly 52% of those who claimed they voted in that Presidential elec-
tion.
1
They have supported Presidential candidates in the following manner
in recent elections, according to Gallup:
Percent of the Women's Vote
Republican
Democrat
AIP
1960
51
49
-
1964
38
62
-
1968
43
45
12
(In 1968, the men supported President Nixon by a
percentage margin of 43 - 41 - 16)
Current Attitudes of Women
A new social and political awareness has been developing among women,
particularly in the last two years. Dr. Jean Spencer, Assistant to
the Vice President, has summarized it well:
lu. S. Bureau of the Census, Current Population Reports, Series
P-20, No. 192, "Voting and Registration in the Election of November, 1968,
U. S. Government Printing Office, Washington, D. C., 1969.
-2-
If there is a single concept which can encompass
and express the concern of women today it is freedom of
choice. From this concept the other specific issues de-
rive: a rebellion against the assumption that the "wo-
man's role" is only that of wife, mother and housewife;
efforts to open doors now closed to women who want to or
must pursue other roles, either in addition to or instead
of the traditional role of wife and mother; efforts to
end discrimination in education, including college admis-
sions, fellowships and scholarships, admission to grad-
uate and professional schools; efforts to end discrimi-
nation in employment, advancement, equal pay, overtime,
maternity leave, day care; and efforts to end discrimi-
nation in returning to college or to work after raising
a family--the "reentry" problem for the middle aged woman
is serious.
A recent Harris Poll (Tab A) shows that about half of the women in
America favor efforts to change the status of women in society. Be-
cause this is a relatively new issue, it is likely that the trend of
this support will increase as the concept becomes more widely publi-
cized and efforts at implementation become more organized. The sup-
port and opposition does not necessarily follow established voting
patterns. For example, Black women and women under thirty, who gave
a plurality to Humphrey in 1968, support it, as do college-educated
women, who supported Nixon in 1968. Similarly, normally Republican
categories such as White women and those over fifty do not support
it, nor do women with eighth grade or less education, who tend to
vote Democratic.
Campaign Strategy
This concern for more equal status is something which has become im-
portant enough to influence the political loyalties of many women. We
feel it would be a mistake if the 1972 campaign were conducted without
an awareness of these new sensitivities.
It was the unanimous feeling of those present at the first planning
meeting for the women's vote in 1972 that there should not be a sep-
arate women's division with a women's chairman as has been done- in the
past. Women strongly desire to share responsibility side by side with
men, rather than as a part of a women's auxiliary organization. There-
fore, it was recommended that a woman be appointed at the level of
Deputy Campaign Manager and that other women be given responsibilities
within the functional staffs of the campaign organization, based on
their experience and ability. From these positions, they would be
-3-
able to effectively coordinate activities to gain the women's vote
and to supervise the organization of women volunteers.
If you approve of this organizational plan, we are prepared to submit
names of qualified women for your consideration.
Approve
Disapprove
Comments
118
Recent efforts to change
parall-43 the division amoug
and Arengthen the status of
the entire public On issues
American women, such as
such as the war in Victuam,
women's liberation move-
non-conformity among the
ments, have deoply divided
young, and racial progress
women themselves. While
for blacks. Now the issue of
42 per cent favor such
women's rule in society has
moves to equalize women
been added to the list.
In under to get at won'en's
with men, 43 per cent stand
attitudes in depti on the
opposed.
thrust of women's liberation
The goals and principles
and similar efforts, a series
of the organizations seeking
of six projective questions
were put to the cross sec-
actively to redress the sex
tions:
balance are much more pop-
"Here are some state-
ular, however, than the the-
ments people have made
ties of protest which have
about activist women's
been employed. A substan-
groups. For each. please tell
timl 58 per cent of all women
me whether you tend to
feel that "women who picket
agree or disagree."
In Harris
and participate in protests
nis- Not
are setting a bad example
Agree agree sure
:o
%
:,
for children." Nonetheless, a
Leaders of women's or.
are trying to
counterbalancing 62 per
term wanton into men and
cent also feel that "If
that was Work."
62
27
11
"if women con't speak
women don't speak up for
UP for themacives and
themselves and confront
control men on hair rent
probiling nothing will 00
men on their real problems,
00.13 about them."
62
29
9
"Women who bleket and
nothing will be done about
perticipate in protects are
these problems."
saltion a you example
for
deam."
53
29
is
A national cross seetion of
Women are right to be
unhicov with Incir rule
1,600 women were probed In
in American expiry, Der
depth about their attitudes
WARED in MI Way may're
productions" 57
32
il
toward women and their
"II's women who have
nothing biller to do who
problems.
3rd causing all the frou-
"All in all, do you favor
clo."
47
4)
13
THIS about time women
or oppose most of the of
profested the real injus-
forts to strengthen and
tices Medive faced for
years."
47
40
change women's status in
The results show a con.
society?"
Op-
Not
sistently close division be-
Favor pose Sure
tween basic support and op-
Total Women
42
Do
is
position to the drive to
BY Marital Status
change women's status. The
Single
53
a
11
Married
-)
45
is
opponents outnumber the
Divorced, separdied
63
Widowed
33
42
2
supporters of women's ID,
A
but not by a large nor deci-
Under 30
43
+1
00-42
-
sive margin.
50 and over
07
45
17
By Education
Taken as a whole, it
3th DATE or :
8
A
would appear that the re-
High School
College
8
9
cont outpouring of demon-
By Rode
Write
strations and protests have
Black
62
*
1
statek a chord of pent-up
Clearly, the overall close
desiration among women
division among women as a
about the way they have
whole inasks a much deeper
dured in American life. But
division omong different
sizable numbers of women
segments of the Commie pop-
who are in sympathy with
ulation. Most resistant to
the objectives of the protest
changing women's status are
find is "undignified and un-
older women. those with
womanly" to take part in ac-
less education, whites. and
tivist domonstrations. The
married women. Preseng
for a substantial
most for change are Other
women's movement are
women, the young, and the
Chere, but at the moment
Dost educated.
the most effective rallying.
This segmenting of
CUY has yet to be discovered.
women into coolitions for
"change" and "NO change"
4/26/71
MEMORANDUM: "WOMEN'S L13" AS A POTENTIAL POLITICAL ISSUE
Thomas W. Benitam
OPINION RESEARCH CORPORATION
"Women's 11b" is an excellent example of how a highly vocal minority --
through astute use of the mass media -- can create the impression that
it has a broad following. All of the survey evidence (by Gallup) in-
dicates to the contrary.
The following are the ratings of 'women's lib" by a nationwide sampling
of college students using the Stapel Scalometer (a ten point rating
scale). The "highly favorable" and "highly unfavorable" votes shown
are the two extreme rankings on the ends of the scale.
Notice that as many women have a negative view OF "women's lib" as have
a favorable view. Surprisingly, 'women's lib" has more appeal to the
students in the low income groups than it does for those from the
higher income brackets.
COLLEGE STUDENT RATINGS OF "WOMEN'S LIB"
Highly
Highly
Favorable
Unfavorable
National
15%
23%
Male
10%
23%
Female
22%
23%
18 years and under
15%
23%
19 years
14%
26%
20 years
18%
22%
21 - 23 years
14%
18%
24 years and older
20%
14%
East
17%
20%
Midwest
15%
23%
South
17%
24%
West
8%
25%
$15,000 and over
15%
23%
$10,000 - $14,999
12%
14%
$7,000 - $9,993
83
23%
Under $7.000
212
162
--2
Here's how 'women's 11b" compares with other institutions and organiz-
ations tested.
FEMALE COLLEGE STUDENTS
Highly
Highly
Favorable
Unfavorable
FBI
32%
13%
Women's Lib
22%
23%
Democratic party
19%
7%
CIA
16%
19%
Republican party
13%
15%
SDS
6%
37%
KKK
2%
80%
Perhaps another surprising finding is that on questions on how women
are treated in this country, male and female views are more alike than
different. Following are views of the adult population 18 and over.
Who gets the best break?
"In your opinion, do women in the U.S. get as good a break
as men?"
Women
Men
Yes
65%
72%
No
35
38
Who has the easier life?
"Which do you think has the easier life in the U.S. today --
men or women?"
Women
Men
Women
46%
49%
Men
30
46
No opinion
24
5
Who has the happier life?
"In general, how happy would you say you are -- very happy,
fairly happy, or not happy?"
Women
Men
Very happy
44%
42%
Fairly happy
46
49
Not happy
7
6
Don't know
3
3
Women business managers?
"Do you think women would run most businesses as well as men,
or not?"
Women
Men
Yes
55%
45%
No
40
49
No opinion
V.
6
Women in the executive suite?
"If a woman has the same ability as a man, does she have as
good a chance to become the executive of a company, or not?"
Women
Man
Yes
39%
39%
No
54
56
No opinion
7
5
Women in politics?
However, women are more prejudiced against their sex as presidential
material than are men, but have the same opinion on less affairs.
"If your party nominated a woman for President, would you
vote for her if she qualified for the job?"
Women
Men
Yes
49%
58%
No
44
35
No opinion
7
7
"If your party nominated a woman to run for Congress from
your district, would you vote for her if she were qualified?"
Women
Men
Yes
84%
83%
No
13
13
No opinion
3
4
Among the public as a whole there has been little change in acceptance
of a woman president over the years.
Would vote for a
qualified woman
for President
1958
52%
1967
57%
1969
54%
It seems clear from this it would be a good policy to steer clear of
"women's lib" as a broad political issue. There does not seem to be
any way to win. While the majority oppose militancy in favor of "women's
lib", coming out politically against would raise a howl from a very loud
and raucous minority. On the other hand, there does not seem to be
justification for taking any favorable stand other than that which is
consistent with civil rights legislation dealing with equal employment,
equal pay, etc. The best political posture on 'women's lib" would
seem to be strictly hands off.
June 22, 1971
MEMORANDUM FOR
JEB MAGRUDER
FROM
KEN RIETZ
SUBJECT
Young Voters for Nixon
As viewed by Senator Brock, the objective of the "Young
Voters for Nixon" campaign is to "achieve the mobilization and
coordination of more than 500,000 new workers for the President."
Senator Brock and I have met and discussed this program at
length. You and the Attorney General have read his initial proposal.
He describes the philosophy behind the Nixon movement as follows:
"The central fact of this circumstance is that the désire
for participation and constructive activity overrides all other issues,
both emotional and intellectual. It can be capitalized on to the
advantage of not only the Republican party and its presidential
nominee, but of the young people as well.
"Thus it is my contention, and deeply rooted conviction,
that if our campaign not only asks for their help, but also allows
these individuals to become involved in a meaningful way, it can
expect a remarkable response. Let me stress again one additional
factor: for every young person in college, there are two of his
contemporaries either gainfully employed in a civilian occupation,
serving in the military, or acting as a housewife. Even if we accept
the major college political charts indicating tendencies away from
our nominee - - and I would not for one minute do so if we act now to
correct the condition -- the remaining base of 16 million non-college
new voters offers a political opportunity of incredible magnitude."
We built a Brock youth movement in Tennessee because young
people wanted to be involved and we gave them the opportunity. We
can do the same thing in a Nixon youth movement. The purpose should
not be to change their minds but to give them an organized avenue
for expression and action. The emphasis should be on organizing
the President's supporters among the nation's young people, getting
them actively involved so the overall campaign takes on a young flavor,
registering them, and getting them to the polls.
2 -
Here are some of the conclusions we have drawn and the time
table we have established.
The title should be "Young Voters for Nixon". This says
more than youth. It says vote, citizenship, activity, etc. Although
they register little and vote less, young people are very proud of
their new right to vote. They don't like to be called "youth",
"young citizens", "young people", etc. Young voters is different.
It shouldn't turn them off.
Agree
disagree
Comment
YVN should be separate but a part of the over-all re-election
effort. Young people want their own thing and it should appear that they
have it. This will be more true and have more effect at the state
level than at the national level.
Agree
Disagree
Comment
While the program should include all similar Republican
activities (Young Republican, College YR, New Generation for Nixon, etc.)
it should have authority for the over-all thrust and policy of the Nixon
youth movement. All other organizations should be folded into it.
Most young voters will be attracted to a candidate not a political party.
While the YR's can do a good job with younger Republicans, our job is
to secure the support of a broad cross section of the young voters.
Agree
Disagree
Comment
- 3 -
The program should include voters up to age 30. They
all consider themselves young and will identify with the program.
The emphasis, however, should be on "first voters." These are young
people who have never voted for a Presidential candidate, are presently
16 to 22 and on election day will be 18 to 24. The Census Bureau says
there are 25,125,000 such voters or 18% of the entire population eligible
to vote. (see chart attached.)
Agree
Disagree
Comment
Senator Brock has organized selected members of Congress below
the age of 40 into an ad hoc Young Voters for Nixon (YVN) advisory
board to offer broad policy guidance for the National campaign among
young voters. The board members are:
Senator Brock Tennessee
Congressman Bill Steiger -- Wisconsin
Congressman Lujan -- New Mexico
Congressman Frenzel -- Minnesota
Congressman Archer -- Texas
Congressman Frey -- Florida
Senator Weicker Connecticut
Congressman Pettis -- California
Congressman Beister -- Pennsylvania
Congressman Whitehurst -- Virginia
Members of this board were selected on a regional basis.
They will be asked to set up regional advisory boards which will be
largely honorary but will give added emphasis to the program. Serving
on these regional boards will be young State Legislators, State Governors, state
officials, Mayors, City Councilmen, members of the Republican National
Committee, etc. All of these people will be carefully selected and
need not be all Republicans. An effort will be made, however, to
include all Republican groups for better coordination.
Agree
Disagree
Comment
- 4
Senator Brock and the Advisory Board will appoint a limited
staff prior to November, 1971.
July 1, 1971
Director
Special Assistant to the Director
Secretary
September 1, 1971
A second Special Assistant to the Director
A second secretary
Agree
Disagree
Comment
After November, 1971, additional staff will be added including
an administrative assistant to the Director, a field man in each region,
a field man in key states, more secretarial help, etc.
During this Phase I which will last until November of 1971,
the staff will develop the basic outline of a national campaign and
begin to develop preliminary state contact lists of Republican leaders,
and through them, potential state youth leaders. Congressional interns
will be utilized as much as possible to do the basic research necessary.
It is expected that the Director will spend a good share of his time
travelling in the later stages of this Phase.
Phase I will also include the introduction of the "First
Voters for Nixon" program. This will be the YVN's introductory stage --
a targeted registration drive among young voters. We suggest this
program be introduced in the "must" states -- Indiana, Iowa, Virginia,
Florida, Tennessee, California, Illinois, New Jersey, and Ohio.
First voters would be the high visibility portion of YVN in
the early stages and would involve appointing a national chairman,
state chairmen, county chairmen, etc. It would allow YVN to be
organized and active in an extremely necessary area and at the same
time do a very important job.
Agree
Disagree
Comment
- 5 -
Within the target states the First Voters program would be
carefully directed at Republican areas within the state and potential
Nixon voters. This will take a lot of research on the part of our
Washington staff. We feel it will also be necessary to conduct
public opinion surveys to find out more about the attitudes of the
non-college young voter.
Agree
Disagree
Comment
Following the preliminary planning stage, a campaign plan
will be presented and initial decisions asked for. A brief discussion
however, of each of the next stages is presented here.
Phase II would run from November through January, 1972, and
would primarily be concerned with completion of the basic campaign
plan and the employment and training of the remainder of the national
and regional field staff required.
Phase III contains those months of February, March and April,
1972, during which time the campaign would begin to move into its
public role. By the end of April, full state and regional staffing
should be completed. At this point we can begin the young voter
education and identification drives. The school phase of this program
would concentrate on identifying positive and possible Nxion supporters
among high schools, vocational schools, junior college and colleges,
concentrating first, of course, on the 21 target states. Simultaneous-
ly the campaign among youth employed in the civilian work force and
the military would proceed apace, with a drive to identify not only all
potential Nixon supporters in this particular group, but to specifically
enlist the young community leadership necessary to organize these groups
and effectuate their voting strength.
Also during this period we would be in position, having completed
the identification program on a community basis, to conduct a registration
drive to maximize the registration of those voters who would tend to
favor our campaign.
Phase IV would be concerned with a completion of our organiza-
tional structure at both the state, county and community level in order
- 6 -
to be prepared to go into the fall campaign. During these summer
months of May, June, and July the primary emphasis would be upon
organizational structure and upon the completion of our voter identifi-
cation and registration programs among the employed youth. We hope that
maximum attention will be focused on young voters' support of the
President through carefully planned events at the National Convention.
Phase V is of course the climax effort to direct the total
resources identified and organized up to this point toward the maximum
vote turnout for President Nixon. By early October the education,
identification and registration of all voting age youth should be
completed as well as organization of these pro Nixon young people into
campaign teams. During this time the direct mail program to both
employed and college young people will reach its maximum, as will the
organizational effort to direct the energies of this group towards
constructive campaign activity which is coordinated with and compli-
mentary to the National Republican campaign and the campaign as it
is conducted on a state and local basis.
The sum total of this effort is directed toward achieving
a goal of 500,000 attractive, articulate, young workers for Nixon to
be made available as a basic campaign team for the national campaign.
They will not only work but receive attention and make President
Nixon the young people's candidate.
Suggested Program Objectives and Projects
PURPOSE - Develop a national leadership team with the capacity to:
1) Train and lead regional state leaders.
2) Create a program which will excite and involve a significant
portion of the 25,000,000 voters between 18 and 24.
3) Support and supplement the program of the national campaign.
GOALS - Involvement through organization and challenge of:
1) YVN teams in every state.
2) YVN organizations among the working and military.
3) YVN organizations in every high school.
4) YVN organizations in every college.
5) 500,000 young workers for Nixon in support of the regular
campaign.
POTENTIAL PROJECTS:
1) National youth education drives.
2) National youth canvass.
3) National youth registration of pro-Nixon youth.
4) National youth voter turnout of pro-Nixon youth.
5) National hospital and nursing home registration of pro-Nixon
aged (CARE program).
6) National absentee voter drive.
7) National bumper sticker, bill board, flyer campaign, etc.
8) National support program for the Nixon campaign in such
areas as poll watchers, precinct workers, baby sitting, drivers, etc.
9) National "kinfolk" operation
10) National YVN newsletter
Suggested Job Description Summaries - by Groups
Employed Staff Planning Group - This group will begin work on the
preliminary campaign design, begin contact with national, regional and
state Republican and campaign leaders, develop lists of potential con-
tacts by states, catalog information on all high schools, vocational
schools, colleges, etc., form and staff the national advisory board,
contact, employ and train regional staff.
National Advisory Board - This group will oversee the entire campaign,
approve budgets, approve major staff appointments, approve major campaign
themes, and act in a continuing advisory role to assist the national
program staff.
National Staff - This group will conduct the national campaign, oversee
and direct regional field activities, conduct fund raising when and where
authorized by the National Nixon campaign, coordinate all activities
with the National Nixon campaign manager, publish newsletter, design
national youth campaign themes, etc.
Regional Staff - Under the direction of the National Director, this group
will supervise and coordinate the activities of state organization within
each region, implement programs as requested by the national staff, train
and supervise state leaders.
State Staff - This group will have direct responsibility of implementation
of the state youth program, coordination and cooperation with the state
Nxion campaign, fund raising as authorized by the Nixon state campaign
manager, organization of every high school, Vocational school, and the
college in the state young voter canvass, young voter registration drives,
young voter vote drive, and such other programs as they are asked to
implement.
ESTIMATES OF THE TOTAL RESIDENT POPULATION OF VOTING AGE
NOVEMBER 1972
(Numbers in Thousands)
Population of
Estimated Total
% of Total
Voting Age
of
Eligible
(18 yrs. & Over)
New Voters
to Vote
United States
139,563
25,125
18
Alabama
2,291
440
19.53
Alaska
193
29
15.0
Arizona
1,227
232
18.9
Arkansas
1,318
230
17.5
California
14,237
2,580
18.1
Colorado
1,532
319
20.8
Connecticut
2,117
343
16.2
Delaware
372
68
18.3
Dist. of Columbia
543
111
20.5
Florida
5,088
773
13.2
Georgia
3,111
354
11.4
Hawaii
528
91
17.2
Idaho
467
90
19.3
Illinois
7,563
1,321
17.4
Indiana
3,487
662
18.9
Iowa
1,887
347
18.3
Kansas
1,539
304
19.8
Kentucky
2,177
254
11.7
Louisiana
2,356
497
21.1
Maine
662
122
18.4
Maryland
2,715
478
17.6
Massachusetts
3,947
725
18.4
Michigan
5,875
1,127
19.1
Minnesota
2,523
478
18.9
Mississippi
1,412
297
21.0
Missouri
3,222
569
17.7
Montana
452
84
18.6
Nebraska
1,002
191
19.1
Nevada
356
54
15.2
New Hamoshire
511
95
18.6
New Jersey
5,018
769
13.3
New Mexico
633
129
20.4
New York
12,714
2,101
16.5
North Carolina
3,493
750
21.5
North Dakota
398
83
20.9
Ohio
7,165
1,313
18.3
Oklahoma
1,791
325
18.1
Oregon
1,473
259
17.5
Pennsylvania
8,136
1,371
16.8
Rhode Island
671
135
20.1
South Carolina
1,715
391
22.7
South Dakota
430
88
20.4
Tennessee
2,710
511
18.8
Texas
7,589
1,490
19.6
Utah
674
154
22.8
Vermont
301
64
21.3
Virginia
3,232
645
19.9
Washington
2,381
460
19.2
West Virginia
1,175
217
18.3
Wisconsin
2,948
565
19.2
Wyoming
217
40
18.1
Puerto Rico
June 17, 1971
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
H.R. HALDEMAN
It is my understanding that no effort is currently being
conducted to register people in the 18 to 21 year old
age bracket for the upcoming campaign.
This is an error that I think should be corrected at once.
We should be setting up and, indeed, launching our effort
now to register all of our youths in the 18 to 21 year
old age bracket - this means many people that are not on
college campuses.
Please get this decision reversed and our activity moving
forward now.
CC: The Attorney General
June 23, 1971
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
As you have requested enclosed is a program on new voter
registration which was developed by Senator Brock, Ken Rietz,
Bart Porter, and Bob Finch's office.
If you approve of this approach we will begin implementing it.
Approve
Disapprove
Comment
JEB S. MAGRUDER
Enclosure
CONFIDENTIAL
June 22, 1971
MEMORANDUM FOR
JEB MAGRUDER
FROM
KEN RIETZ
SUBJECT
New Voters Registration
Lots of organizations are getting into the new voter
registration field. These include COPE, Common Cause, Youth
Citizenship Fund, etc. Most of the organizations are either
controlled by Democrats or conduct drives on a mass basis which
favors the Democrat Party. Initial indicators are that the Republican
Party is being out registered among new voters by anywhere from
2-1 to 7-1.
Several Republican organizations are presently active in the
new voter registration field. They are:
Young Republican National Federation
First voter program. A new voter committee as part of the
local YR Club conducts a program of identifying and registering new
voters who lean toward the Republican Party. New voters drives are
conducted in apartment houses and other multi-dwelling buildings where
young working people live. To go with this program several items are
available:
1) Apartment organization guide
2) A pamphlet with localized registration information
3) YR reward program which involves rewarding workers for
registering a certain number of new voters.
This program, termed "Your Responsibility" is targeted at
eight states:
Pennsylvania
Connecticut
Ohio
Florida
Indiana
Kentucky
Illinois
North Carolina
- 2 -
College Republican National Committee
Project Open Door. This program involves canvassing campus
dormitories. New voters are asked to identify themselves by party
and those stating an interest in the Republican Party are assisted
in registering to vote.
Republican Congressional Committee
Young Voters for a Republican Congress Task Force. This
program is only in the planning stages and it will be at least a
month before the plan is complete. It will be directed at target
Congressional districts.
Conclusion: The above Republican programs are a fragmented
part of overall party programs, and, as such, suffer from a lack of
emphasis and look good on paper but have little impact in the field.
In addition, they concentrate on new voters identified with the
Republican Party. This fails to take into account the thousands of
new voters who will support the President and not the Republican
Party. Registration of Republican voters is not our objective, re-
election of the President is.
If a major effort is to be made to register new voters who
will vote for the President in 1972, the Young Voters for Nixon
Committee will have to undertake it. Following are the options:
Option 1
Allow the programs to continue independently. This will give
all the organizations involved something to do but the impact on the
President's re-election campaign will be minimal.
Option 2
Allow the programs to continue but increase their funding and
give them added stature by including them in the over-all Citizens
campaign. While this might increase the active interest and prestige
of the program the impact would still be minimal due to the diffusion
of effort, coordination, and control.
Option 3
Create an over-all program within the Youth for Nixon campaign
that included these efforts, as proposed by Senator Brock and his
Congressional team. This seems the most logical and the most workable.
3
It would combine three programs which really are aimed in three
different areas under one umbrella and allow maximum targeting. And,
targeting is the key.
There is too little known about the first voter to move
rapidly. The one assumption we can make is that as the war winds down
the preference for the President among young pcople will increase. His
opponent in 1972, however, is a key factor that cannot be adequately
analyzed at this stage. Without thorough planning and organization, however,
too many registrants today may become opponents next year. One great
advantage provided by a carefully planned registration drive, lies in
its ability to use registration assistance as an identification and
motivation tool in gaining Nixon support.
We propose in the initial stages to confine our activity to
the following states: Indiana, Iowa, Virginia, Florida, Tennessee,
California, Illinois, New Jersey, and Ohio.
Under the Young Voters for Nixon program we would create a
"First Voters for Nixon" committee. While its main thrust would be
in those states, we would not discourage the program in any other state,
although it would be carefully controlled.
In its initial stage (next 4 months), First Voters for Nixon
(FVN) would receive publicity while the staff put the program together.
A national chairman could be announced and state chairmen in the
target states would be selected. The thrust would be "here are young
people that support the President, have never-voted for a President
before, want to vote for President Nixon, and want to help others who
feel like they do to get registered." The emphasis would not be on
changing minds but on organizing those who already support the President.
While this is going on publicly a careful analysis will be
conducted privately. This state by state analysis in the states mentioned
will show us where the pockets of potential strength are. Through
public opinion surveys we can find out what age groups, occupational
groups, education levels, etc., are most likely to support the President
in '72. A lot of careful planning is necessary and the registration
drives would not begin until this winter.
Let me repeat, we believe a mass registration drive in any given
area works to the President's disadvantage. For maximum impact, and
favorable results, a new voter registration drive must be carefully
planned and carefully targeted.
The First Voters program should be formed as part of Young
Voters for Nixon campaign. As part of the working committee now it
will utilize Senator Brock, his regional advisory committee, and the
headquarters staff to register new voters in key states. The aim will
- 4 -
be to register voters inclined to vote for President Nixon in 1972.
Agree
Disagree
Comment
sweek WTAB4
April 28, 1971
MEMORANDUM FOR :
GORDON STRACHAN
FROM :
H. R. HALDEMAN
In the long-range political planning be sure that they are
thinking about the mock conventions on college and high school
campuses and make sure that we are going to have a really good
man in charge of our activities at mock conventions. We can't
afford to lose these and it's very important that they be planned
and programmed well in advance. We should know when they are
going to be held. Some of them may even be starting this fall.
This is a long range item, but I'll be sending a number of such to
you as time goes on and I assume you'll set up a system for
stacking them up and getting them implemented at the appropriate
times.
HRH:pm
June 25, 1971
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Enclosed is a memorandum to me from Ken Rietz regarding mock
elections. If you approve, we will begin implementing this
program.
Approve
Disapprove
Comment
JEB S. MAGRUDER
Enclosure
CONFIDENTIAL
June 22, 1971
MEMORANDUM FOR
JEB MAGRUDER
FROM
KEN RIETZ
SUBJECT
Mock Elections
Mock elections can be a very valuable tool if handled
properly. They help in the final stages of a campaign to provide
momentum, to make it look like everyone is supporting the candidate.
The keys are publicity and organization.
Mock elections should be handled locally under the direction
of the national organization -- Young Voters for Nixon. A lot of
planning is necessary so an early start is essential.
For maximum impact the elections in any one state should be
scheduled with enough time between them to provide maximum press
exposure. If the organization feels a particular mock election will
be lost, it should be scheduled early so it can be followed by several
victories. For the sake of credibility of the election series, it is
not bad to lose one as long as it isn't the last one. All mock
elections should take place in the six week period preceding the
general election. Scheduling of each series should be handled state
by state under the direction of YVN.
With more than a year to organize, a mock election series
would be beneficial -- if we out organize our opposition. This means
training next year and actively organizing during the summer of '72.
The key is turnout. If we organize to get our vote out, we can win
most of the series. In 1970, Senator Brock's record in mock elections
on Tennessee campuses was: won 15, tied 1, and lost 1. His campaign
was organized, Gore's was not.
Colleges where mock elections will be encouraged should be
carefully selected. The college image or record in the past is not
the only criteria. The potential for organization should be carefully
weighed.
All mock elections should be sponsored by an "independent"
organization, if possible. The first choice for such an organization
is a non-partisan group which should have a legitimate interest in a
poll, such as student government, school newspaper, political science
department, debate squad, etc. Second choice would be a non-partisan
service group such as the Circle K Club, YMCA, a fraternity, etc. Third
choice would be a bi-partisan poll sponsored jointly by Young Democrats
and Young Republicans. Last choice, but still worthwhile, if all else
fails, is a poll sponsored directly by Young Republicans.
The voting must be entirely optional, and not, for instance,
at a school assembly where everyone must vote. By being better organized
than the opposition, we can deliver more votes to a booth than they can.
We have more control this way. Mandatory voting means we have
no control over who wins.
The key to the success of this program is being better organized
than the opposition. Thus an early canvass (telephone or door-to-door)
of the entire student body to identify candidate support is essential.
On election day, all precautions of a general election campaign
should be taken -- poll watchers, telephone victory squads, literature
squads, etc. If it looks like we'll win the election, advance public-
ity is desirable. Care should be taken, however, to count our votes
before election day and prevent an embarassing situation.
As part of the overall Young Voters for Nixon program, a
carefully planned series of mock elections on selected campuses would
be a big asset. It should be included in the overall campaign plan
for YVN.
Agree
Disagree
Comment
CONFIDENTIAL
June 17, 1971
MEMORANDUM FOR THE ATTORNEY GENERAL
FROM:
JEB S. MAGRUDER
SUBJECT: DELAWARE TEST
As a first step in evaluating the proposed target voter strategy described
in an earlier memo, the RNC is preparing to launch an extensive field test
in Delaware. This memo is to describe the nature and purpose of the test
to you, in advance of its inception.
The Delaware test will demonstrate and test several target voter techniques
under controlled conditions and with careful provisions for evaluation of
effectiveness. The test will take place during the period June-September,
1971. The budgeted cost of approximately $40,000 will be borne by the RNC,
which will also be responsible for overall management of the project through
the direction of Ed DeBolt. The Citizens Committee and Mr. Haldeman's staff
will participate in the planning and maintain close liaison with the field
work as it progresses. The planned activities are designed to include the
widest possible scope of coordinated research and target voter techniques:
Past Voting Behavior. By the end of June, a statewide, precinct-by-precinct
vote profile analysis will be completed, using election data over the past
ten years. The geographic location of hard-core Republicans, Democrats, and
swing voters will be determined and displayed on maps.
Socio-Economic Data. The Census Bureau will produce the 1970 Fourth Count
(demographic) data for Delaware in June, well ahead of the scheduled publi-
cation date for the remaining states. The RNC will combine that data with
the vote profile analysis to further describe the various voting groups.
Public Opinion Surveys. Market Opinion Research (MOR) has taken quarterly
polls in Delaware for the past ten years. The most recent poll will be com-
pleted in a week or two. All of that opinion data will be made available
to the RNC, to describe the attitudes of the various voting groups.
Selection of Test Precincts. On the basis of the foregoing data, selection
will be made of five weathervane precincts (typical of the voting patterns
of the entire state), thirty test precincts (embodying a variety of specific
voter groups) and thirty control precincts (closely similar to each of the
test precincts). An in-depth canvass will commence in all 65 precincts on
July 8. Approximately one hundred interviews will be carried out in each
one (25% of total voting population). This will be done to obtain specific,
detailed data on opinions on issues and the image of the President and how
-2-
the voter can best be informed. College students will be hired to carry
out the interviews, under the supervision and training of Bob Teeter of
MOR.
Target Voter Communications. Beginning on July 20, various programs of
direct voter communication will be initiated in each of the thirty test
precincts. The earlier precinct canvass will offer some guidance as to
which types of media might be most appropriate in given areas, and which
issues should be emphasized. The techniques will include direct mail,
telephone banks, door-to-door personal visits, printed flyers, etc. Where-
ever possible, we will allow competent vendors to operate in separate pre-
cincts to demonstrate their capabilities. The purpose of the communication
will be to change voter attitudes toward Administration programs and accomp-
lishments and to improve the support for the President.
Evaluation. In September, all precincts will be re-canvassed to assess
the impact of the campaign tests. The control precincts will serve to
offset attitude changes that occur independently of the test activity.
The survey sample will once again be 100 persons in each precinct: 50
from the original sample, and 50 new ones.
The results and the final report on the test will be completed before final
plans are submitted for the 1972 campaign at the end of October.
June 16, 1971
MEMORANDUM FOR THE ATTORNEY GENERAL
FROM:
JEB S. MAGRUDER
SUBJECT: RESEARCH
The purpose of this memorandum is to outline the general direction of our
current thinking on strategy for the 1972 campaign, for your information
and comment. We are at the point in our planning process where a broad
strategy should be agreed upon so that the specific plans can be initiated.
Target States
The national campaign can effectively be considered as 50 state campaigns,
since electoral votes are determined in that manner, and since the field
organization can best be coordinated on a state-by-state basis. Obviously,
there are certain states that we are unlikely to win, and the investment
of substantial resources there would not be productive. On the other
hand, there are several states which we virtually must win at all costs
and where we must put up the stiffest possible contest. These are the
target states. A listing of these states, based on latest considerations
of electoral size and probability of winning is given in Tab A. The top
nine target states comprise 173 of the 270 electoral votes required for
election.
Most of the target states can swing either way in a Presidential contest.
In a close election, every vote would be of paramount importance in each
state.
Target Voters
The 1972 election will be different from 1968 in at least two respects.
The President is running on his record, rather than proposed actions on
issues, and his image is well-known to the voters through extensive modia
coverage during his first term. Therefore, a campaign appearance of the
President on television would not be expected to have the same impact it
did in 1968. The voters have probably already made up their minds on whether
to support or oppose the image they receive from television.
In some recent state elections, there has been evidence that certain tech-
niques of direct, targeted, "rifle-shot" communications to voters can sub-
stantially augment a candidate's mass media image. These techniques use
past voting data, socio-economic data and public opinion surveys to locate
and identify the target voters: those voters who might vote either way,
but who could be convinced to vote for one candidate if approached speci-
fically on a certain issue. Highly refined techniques of telephone can-
vassing and targeted direct mail have proven to be very effective in influ-
encing these voters. The general public is not accustomed to being involved
-2-
in the campaign process. A telephone call to discuss a particular concern,
or a personalized, computer-typed letter discussing the candidate's stand
on an issue important to them, brings a very positive reaction when done
well. The response also allows a systematic identification of friendly
voters to be contacted on election day.
There are several recent success stories which speak well for these target
voter techniques. In California in 1970, Reagan concentrated such a program
on ethnic precincts of San Francisco County. His vote percentage increased
in that very liberal area, whereas it decreased almost everywhere else in
California as compared to 1966. (Tab B) In New York, Rockefeller used a
highly effective telephone canvassing technique to win 21 out of 29 target
assembly districts in New York City, which ranged from 2-1 to 5-1 Democratic
registration and where he was trailing by a substantial margin several months
prior to the election. Extensive use was made of polls which identified the
target, or pivotal voters. (Tab C)
In Minnesota in 1970, Humphrey refined the process to a high degree. It was
widely acknowledged that much of the success of DFL candidates that year was
due to their focus on identifying and communicating with the target voter.
(Tab D)
In New Mexico, Anderson Carter, a relatively unknown rancher and oilman, de-
feated the heavily-favored incumbent Governor David Cargo for the Republican
Senatorial nomination. The substantial shift in voter preference during the
primary campaign was largely attributed to Carter's emphasis on a professional
managed direct mail campaign. The letters were produced by computer, addresse
to specific individuals, and contained a message on an issue which was known
to be of interest to the recipient. Cargo's mail, on the other hand, was of
a very general, mass distribution type.
Recommendation
We propose that the planning for 1972 should emphasize rifle-shot communica-
tion with target voters in target states to augment the mass-media campaign.
This will involve substantial preparation in utilizing public opinion surveys,
census data and past voting data to identify the target voters and key issues,
and in applying advanced telephone canvassing techniques and promotional di-
rect mail to influence and deliver votes. Much of the development will be
done in cooperation with the Research Division of the RNC, which has been pur-
suing similar ideas over the past several months. During the planning stage,
specific proposals would be made to demonstrate and test each concept well
before final decisions had to be made for the campaign.
Proceed with detailed development of the target voter strategy to augment the
mass media and field operations planning.
Tab A
June 17, 1971
The following target states are the result of analysis of current
statistical, socio-economic and survey data. The electoral vote totals
of each section are noted and followed by a brief description of the
reasons for their selections.
MUST STATES - 173 electoral votes
The Must states are defined as areas that statistically and histori-
cally support Nixon/Republican nominees. It appears that without all
these states in our column, Nixon has little or no chance of being re-
elected. Ohio and California, for instance, have never failed to be in
the winning column if a Republican was victorious. The reasoning behind
the statement, "If Nixon doesn't carry all of the Must States, he won't
be elected President," is that if one of these states is not carried, there
is little chance of finding a second or third priority state which would
make up this loss more easily. Iowa is included because it is a vital
media center for all of the midwest farm belt.
SECOND PRIORITY MUST STATES - 158 electoral votes
The Second Priority Must states represent those states that statisti-
cally have less chance of moving over to Nixon, but, none the less, are
within striking distance. These states represent the next best opportuni-
ties in the large electoral category. It is necessary that some of these
be moved into the win column for Nixon. Connecticut is included because
of recent favorable election trends and because of advantageous media over-
lap with the New York-New Jersey-Pennsylvania area.
THIRD PRIORITY MUST STATES - 64 electoral votes
Third Priority Must states represent those areas that statistically
Nixon can win. These are areas with smaller electoral vote totals, but
about the same odds, as the Second Priority Must states. Nixon must win
some of these.
PLUS STATES - 44 electoral votes
The Plus states are defined as those areas that traditionally support
the Republican Party and Nixon. In 1972, given a favorable national atmos-
phere towards the President, we should do well in these states. They are
also states that tend to be more single issue oriented. For example, if
farmers are feeling fairly comfortable about Nixon and the agriculture pol-
icy of the Administration, the chances are that these areas will be in our
column. If, on the other hand, the attitude toward Nixon and the agriculture
policy is negative, there is very little that could outweigh this attitude.
The method of arriving at these target states included a ten year analysis
of Presidential elections, an analysis of 1966, 1968 and 1970 Congressional,
Senatorial, and Gubernatorial races, an analysis of polling trends of var-
ious regions in the country and state polls where available, RNC state issue
files of the past year to see if there have been any major trends or shifts
June 16, 1971
MUST
2nd PRIORITY MUST
13 Indiana
26 Texas
8
Iowa
12
Missouri
12
Virginia
10
Maryland
17
Florida
13
North Carolina
10
Tennessee
27
Pennsylvania
45
California
41
New York
26
Illinois
11
Wisconsin
17
New Jersey
8
Connecticut
25 Ohio
10
Minnesota
173
158
3rd PRIORITY MUST
PLUS
8
South Carolina
5
Nebraska
9
Washington
4
Idaho
4
New Mexico
6
Arizona
3
Vermont
3
Wyoming
4
Montana
?
Kansas
3
Nevada
4
Utah
7
Colorado
3
North Dakota
4
New Hampshire
8
Oklahoma
6
Oregon
4
South Dakota
9
Kentucky
44
3
Delaware
4
Maine
in public opinion that have been evidenced in newspapers or other publi-
cations, as well as the reports of the RNC field staff.
It should be reiterated that this is the status of state priority
selection as of June 15. This is not meant to be definitive, but only
a device to serve the needs of those who must make early resource allo-
cations on behalf of the effort to re-elect the President.
Tab B
Comments by Vincent P. Barabba, Chairman of the Board, DMI
on Reagan campaign
NOW TO AN INTERESTING QUESTION. DID THE GOVERNOR
HAVE AN ALTERNATIVE TO MASS MEDIA? IN 1966 RONALD REAGAN
DEFEATED GOVERNOR PAT BROWN 57.6% TO 42.3%. IN 1970
GOVERNOR REAGAN DEFEATED JESS UNRUH 52.8% TO 45.1%.
IN 1970 GOVERNOR REAGAN DROPPED FROM HIS 1966 VICTORY
MARGIN IN ALMOST EVERY COUNTY. POST ELECTION STUDIES (AND
MOST OF CALIFORNIA'S EXPERIENCED CAMPAIGN WATCHERS) ATTRIBUTE
A GREAT PORTION OF THIS DROP IN SUPPORT TO THE SEVERE AERO-
SPACE AND DEFENSE INDUSTRY UNEMPLOYMENT THROUGHOUT CALIFORNIA.
HOWEVER, SAN FRANCISCO COUNTY STANDS OUT AS AN EXCEPTION.
IN 1970 GOVERNOR REAGAN ACTUALLY INCREASED HIS PERCENTAGE
OF THE VOTE FROM 41.1% TO 43.48, WHILE THE AVERAGE REPUBLICAN
CANDIDATE VOTE IN SAN FRANCISCO COUNTY WAS DROPPING FROM 32.48
IN 1965 TO 29.2% IN 1970. THE GOVERNOR'S INCREASE CAN BE
EXPLAINED PARTIALLY BY A SPECIAL PRECINCT INDEX PRIORITY
PROJECT THAT WAS UNDERTAKEN BY THE LOCAL REAGAN FORCES
IN THE AREA. THE GROUP IDENTIFIED THE IRISH, ITALIAN
AND CHINESE PRECINCTS FIRST. THEN, THEY UTILIZED A SERIES
OF VOTE STATISTICS FOR PREVIOUS ELECTIONS TO IDENTIFY
THOSE ETHNIC PRECINCTS WHICH HAD, IN THE PAST, INDICATED
A PROPENSITY TO EITHER: VOTE FOR SOMETHING THE GOVERNOR
SUPPORTED; OR, VOTE AGAINST SOMETHING THE GOVERNOR OPPOSED.
THE REAGAN GROUP THEN CONCENTRATED THEIR MESSAGES ON
ALL OF THE NON-REPUBLICANS IN THE SELECTED PRIORITY PRECINCTS.
THEY SENT TWO SPECIAL MESSAGES. ONE WAS A TABLOID THAT HAD
BEEN USED THROUGHOUT CALIFORNIA. THE SECOND PIECE CONTAINED
A LETTER SIGNED BY LOCAL DEMOCRATS SUPPORTING GOVERNOR
REAGAN.
THE RESULTS SPEAK FOR THEMSELVES:
IN THE NON-PRIORITY PRECINCTS
IN THE PRIORITY PRECINCTS
GOVERNOR
REAGAN
35.3%
50.3%
AVERAGE
REPUBLICAN
VOTE
25.4%
32.0%
REAGAN OVER
AVERAGE REPUBLICAN
VOTE
9.9%
17.3%
THE TOTAL COST OF THE PROJECT (WHICH SENT OUT TWO
BULK MAILINGS TO 85,000 DEMOCRAT. HOUSEHOLDS CONTAINING
100,000 DEMOCRAT VOTERS) WAS APPROXIMATELY $12,000.00.
THAT'S A COST OF ABOUT 12c FOR THE TWO MESSAGES TO
EACH VOTER -- OR ABOUT 6c FOR EACH MESSAGE.
7745 C.
The Marketing
of Nelson Rockefeller
By Fred Powledge
"There was his incredibly competent staff, all that money, and
the willingness to engage in a little deception here and there."
There are some who would have you
not exercised on the basis of the voli-
believe that Nelson Rockefeller got him-
tion of the voters-be it by economic
self re-elected to office because he swang
threats, be it by the gun, or be it by
to the right. It's a satisfying thought for
psychological techniques used to de-
both the paranoids on the left and the
prive the voter of his free choice.
self-pitying folk on the right. For the
"I say it comes down to the same
lefties, it confirms their suspicions that
thing. And that it will very quickly un-
Rocky was an opportunistic closet fas-
dermine the free election system. Nel-
cist all the time; the rightists may revel
son Rockefeller is not a menace in and
in the belief that they've finally accu-
of himself, but his techniques are a
mulated enough megavotes to bring the
grave threat."
governor--a Rockefeller, no less-
crawling for support.
Polls, as everyone knows, are essen-
Unfortunately, like most things. it
tial to a successful political campaign.
isn't all that simple. Nelson Rockefel-
You do not hear a great deal about
ler was returned to office with a 716,-
Rockefeller's polls, just as you do not
061 plurality not because he swung to
hear much about the internal work-
the right, but because he clung to the
ings of his political life. because almost
center. (It is, perhaps. of passing his-
everybody who works for him has been
torical interést that the "center" this
there a good long time, since he first
year may very well have been the
became governor a dozen years ago,
"right" of a few years ago.) More im-
and they all know the job is to win
portantly. Rockefeller was re-elected
elections. not talk about it. Lloyd Free,
because he had the sense to determine
the governor's consultant on polls, has
what the center was and then 10 aim
been a friend of Rockefeller's for 50
his campaign toward it. utilizing the
years. Political writers seem to equate
most advanced hard- and software
a quiet polling operation. such as Rock-
available, and utilizing it on a scale un-
efeller's, with an extremely smooth and
precedented in a state campaign.
excellent one, and in this case they
That determination of what the cen-
were right.*
ter was, which Rockefeller made last
The Rockefeller people also knew
May when his first campaign poll came
how to not let the polls get the better
in, had a lot to do with his viettry but
of them. The candidate himself spoke.
it would have been just another poll
during the campaign. of his dependence.
without a few factors: The abysmally
not on all the technological gimmicks
poor quality. as a candidate. of his ntd-
of campaigning. but On his "intuitive
jor opponent. Arthur Goldbend: the
creative thinking." Polls are nice for
built-in advantage of simply being gov-
finding out what worries people: they
ernor in the first place; 2 mee unical
are "guides on the emphasis that is
operation that must have been one of
placed on the solution of problems.'
the smoothest in history: the incredible
mate and quite likely the only truly in-
Rockefeller said one afternoon 07 J
loyalty and compatence of his staff: all
teresting candidate in the whole cam.
that money, and a willingness to en.
paign. commented on this shortly be.
*Shortly after the voting michines close:
gage in a little deception here and there.
fore election day. "We used 10 talk
on November 5. as the Recks/aller
Curiously enough. Nalson Reckefel-
about the benane republics and how
was assembling at brother
ler revealed very little of himself in the
they held elections." he said. "and we
dinner, Free was asked what the e:
campaign. 1t was almost all mechanical
would be. world with 55
talked about economic reprisols and
-and, said some of his crities, the me-
of the VOIDS he said Services
threats. What does Rockefeller have.
C: the TV set: City at phone grand
chanics sometimes bordered on sub-
10 do with this? say the desired prod-
leard : Recketeller 279 55 our
liminal advertising.
uct is the thing we leok 21. and the PAP
of the vote. The detaily C:."
Basil Paterson, Goldberg's running
pose sought is is get a vote which is
in
with
52.4
per
com.
NEW YORK
'One of the big fears was that supporters would not vote, con-
fident that Rocky would win but eager to watch a rich man sweat. "
flight back 10 the city after an upstate
A picture was emerging that would
in charge of the New York City cpeΓa-
swing. His campaign director, R. Bur-
be valuable to any condidate. especially
tion. His task was not so much to make
dell Bixby, a lawyer on leave from his
one who was in apscapably joined 10 the
sure the Republicans got to the pells as
$25,000-a-year patronage job as head of
previous twelve years. The was
it was to make converts out of Demo-
the New York State Thruway Author-
sutilciently encouraging to justify a
crats and independents. Perrotts set
ity, agreed. Even a governor who reads
campaizn slogon that did not try to
about getting endorsements rer Rocke-
the newspapers and watches TV. Bixby
repudiate the record: Recketeiler. He's
feller from prominent Democrats. He
said, cannot know what bothers the
done a let. Hill do more.
picked 29 key city assembly discricts
people the most: "The polls tell us bet-
But the May poll showed something
where the registration was anywhere
ter than our instincts what it is the peo-
else that was extremely helpful in guid-
from 2-10-1 to 5-10-1 Democratic and
ple are concerned about." he said.
ing the strategists to the right voters. It
he unleashed a roomiul of telephone
Neither Bixby nor the governor nor
picked out those who. at that point,
caliers on them.
any other cam: sign officials who were
thought of themselves as supporters of
The poll also identified those in the
questioned seemed to have given much
Rockefeller, a group that made up only
center-not just the usual "undecided,"
thought to the notion that. theoretically
54 per cent of the total. and it told the
but the 22 Der cent who were. in the
at least, you shouldn't need polls 10 find
strategists something about them: 96
eyes of the Rockefeller people the Piv.
out what people were thinking The
per cent of them were white: 26 per
otals." Free devised a ladder-Wke sticir
civics books say that's what legislatures
cent were 60 or over and only 15 per
on which these polled rated the candi-
are for. But polls were used, and used
cent were in the 21-to-29 age group; 41
dates. It a respondent placed Recketeller
well, and used early and often. al-
per cent were Protestants, 46 per cent
a: or near the ton of the ladder. in Pc
though newspaper assertions that they
were Catholic, and S per cent were Jew.
sition 10. there was no problem. If he
were "almost continuous" were exag.
ish: 25 per cent were Democrats, 59 per
was on the bottom. at 1. the voter (and
gerated. Free completed his first major
cent were Republicans. and 13 per cent
those like him. whom he supposedly
poll in early May. It measured the vot-
were independents: only a third of them
represented in the scientific survey)
ers' attitudes on practically everything:
lived in New York City, while 25 per
was not worth pursuing. But it 2 re
what they said they were concerned
cent lived in the city suburban coun-
spendent rated Rockefeller at 5 or high-
about; their feelings on taxes. abortion
ties and 44 per cent lived upstate.
er. and elsewhere in the poll did no: ex-
reform, spending for education. health
Joseph H. Boyd Jr., whose title is
press himsel! as "for" Rocketcher, then
and welfare; President Nixon; no-fault
special assistant to the governor, a 52-
he was considered a Pivotal Fair came.
automobile insurance.
year-o!d man with wavy blond hair
The capture of the Pivotals was 05-
Although the Democrats had not yet
who looks like a well-educated tent
sential if Rockefeller was to be re-elect-
picked Arthur Goldberg as their candi-
preacher without the attendant vices,
ed, his strategists reasoned. Re-election,
date, the governor's people felt Gold-
went on leave in June to direct the me-
back then in May, was not at all 2 sure
berg was the likely opponent. SO much
chanics of the campaign outside New
thing: in fact. a question on the pell re-
of the May po!l was devoted to com-
York City. One of his big jobs was to
vealed that the incumbent was 11 per-
parisons of the two men. What did they
make sure that the 34 per cent remained
centage points behind Goldberg.
think Goldberg's image was? Rockefel-
supporters of the governor. Boyd's big-
A quarter of the Pivorals were 60
ler's? How much trust and confidence
gest fear. as the compaign progressed
years old or older. About a third of
did they have in the two men? Did they
and as a Rockefeller victory seemed
them had college educations. and 43
feel that Geldherg didn't know much
more and more likely, was that the sup-
per cent had finished high school. Their
about state government? That Rocke-
porters either would not vote, out of
income levels spanned several catego-
feller had been in too long and was
apathy and a conviction that Rockefel-
ries. but the largest group was in the
tired? "The idea." said Free after the
ler was going 10 win anyway, or that
$10,000-and-over class. Thirty- per
election, "was to get a basic pattern in
they would vote for Conservative Paul
cent were professional or business peo.
terms of images, trust and confidence.
Adams. confident that Rocky would
ple: 2S per cent were manual laborers.
strengths and weaknesses, of the two
win but enger to watch a rich man
A third were Protestants, a third were
guys all the way through."
sweat.
Catholics, and 27 per cent were Jewish.
Enrol
The sample responded: plenty were
The poll also picked out those who
Helf of the Pivotals lived in New York
angry with
considered themselves of
City, and they had lower incomes and
he
had
VOTOR
been
in
job
Reckefeller-4 per cent of the sample
less education and were more likely to
enough.
Ninety per cent ot them
be manual laborers than were the Piv-
CITITUDE
for trying
out 10 be white: only 19 for
otals upstate. The differences between
in
it."
5
cent were 60 years of age or older: 25
the city Pivotals and the country Piv-
bers.
and
cor cent were Protestants. 49 per cent
otals. said an aide. was "a constant
POLL
out in
Catholies. and 17 per cent Jewish: 52
problem. A large majority of the gov.
Roc
per cent were Democrats. 19 per cent
ernor's supporters were outside the city.
they thou
Republicans. and 20 per cent indepen-
and half of the Pivotals. on the other
accomnt
dents. Not surprisingly. 45 per cent of
hand. were in the city, So there was 3
the opponents lived in New York City,
constant problem of how 10 hand's it
care
and
while 17 per cent lived in the suburbs.
so he didn't alienate those outside the
in
that
and 53 per cont in the 7030 of upstate.
city in order to EO after those who were
which the
Floravante G. Perfection former New
inside."
they
York City Finance Administrator and
Rockefeller did his best. though. and
unsuppossful condidate for City Con-
in the process he maintained his hold
such
25
troller on the induay ticket. was placed
on the center. For example: One dry in
DESCRIPTION IF
40
NEW YORK
CREENENTS
"
Committees carried the word to 31 differ-
early October, the candidate spoke at 2
coffee-and-Danish reception at a coun-
try club in Syracuse: nicely-dressed la-
ent white ethnic groups that Rocky cared."
dies and gentlemen, almost all of them
white, smiling at the candidate, the can-
were known) and the Friends of the
lion; the best bet seemed to be around
didate not only smiling back but going
Rockefeller Team (as the thousands of
$12 or $15 million.) The compaign
through his entire, and somewhat spas-
volunteers and semi-pros were called)
headquarters, an entire floor and then
tic, bit-winking, raising that eyebrow
and such groups as the Associates of
some at 575 Madison Avenue, had been
halfway off his head, winking some
the Rockefeller Team (who were, ac-
rented back in February. The floor had
more. The governor told all these nice
cording to the governor's ethnic-group
previously been inhabited by the Wells,
white folks that what we really needed
specialist, the "so-called Jewish opera-
Rich, Greene advertising agency. and it
was some radicalism. Well, modified
tion") could not just sit and wait for
was fitting that compaign director Bix-
radicalism.
the polls to come in. The record had to
by, a rather dry and streight man who
"The great challenge of the future,"
be defined and defended. and the cam-
nevertheless speaks of the "wholesale"
he said, was whether we are "willing to
paign machinery had to be tuned up.
and "retail" aspects of running 2 candi-
make the adjustments in our institu-
"The first phase of the campaign was
date. was to be ensconced in the office
tions, and radical adjustments, to meet
to be governor," said Alton Marshall,
that once had belonged to Mary Wells.
the problems of the day-to make our
by which he meant Rockefeller "was
The printing presses were turning.
society today, and its institutions. rele-
active in gubernatorial projects," by
and by the end of the campaign they
vant to the needs of the people." And
which he meant Rockefeller sudden-
would have poured out something like
then: "Government has got to be able
ly started letting contracts for bridges,
50 million pieces of printed matter, a!-
to adapt itself to new conditions if we
highways. and other nice things. Rocke.
most all of it with the reminder that the
want to deal with these problems effec-
feller also presided at a number of en-
candidate had done a lot but was never-
tively. And if we don't, then I don't
vironmental forums and antidrug fo-
theless capable of doing more. There
think our system is going to survive."
rums, meetings throughout the state at
was a 42-page discussion of everything
He sounded like those earnest young
which citizens. largely irate ones. could
from education to agriculture: hand-
Students for a Democratic Seciety of
actually complain to the governor him-
some little brochures on what the govt
about five years ago. But all he offered
self. The governor was "identifying
ernor had done for the Lower Hudson
his audience by way of radical adjust-
with good things that were happening
Valley Area. the Ningora Frontler. the
ments were the traditional solutions of
in state government." said Marshall.
Capital District, and the Central New
the right (and maybe, now, of the cen-
"During this period. in the spring. it
York-Mohawk Valley Area (but not
ter) More policemen, special courts to
was Governor, not Candidate, Rocke-
the New York City Area).
handle narcotics crimes, more judges,
feiler."
Folders were printed detailing what
more prisons.
By late June, Candidate, not Gover-
Rockefeller had done for and about the
A Rockefeller aide, looking back on
nor, Rockefeller had spent more than
aging. the arts, businessmen, education.
it all, said, "I think he pursued the cen-
half a million dollars. even though he
environment, health. higher education,
trist course. And it did the trick." Free
had no primary challenge and even
labor. the mentally ill and retarded, and
conducted two other major polls-one
though his Democratic opponent was
recreation. Campaign workers in each
in early August and 0:.0 in mid-Septem-
only then being selected. (Because of
of eleven regions obtained lists of famil-
ber-and three smaller, "trial heat"
loopholes in the election law. it would
lies with special interests and delivered
polls to indicate the candidate's stand-
never be known how much he really
the literature to them. (For instance. a
ing against Goldberg. And throughout
had spent by the end of the campaign.
friendly Republican on a county mental
the summer, the basic patterns stayed
Rockefeller people were projecting
health organization might get 2 list or
pretty much the same. The Pivotals
something like $5 or ST million: anti-
its members: each would get copies of
shifted more and more to Rockefeller.
Rockefeller people were saying $20 mil-
"Reckefeller: He's Done a Lot. Hell
undoubtedly because Rockefeller was
Do More for the MENTALLY ILL." Spe-
shifting more and more to the Pivotnis.
Perhaps the finest piece of shifting--
*It was traditional. one was assured. that
cial mailings were sent to every group
and one on which the intriguing details
the governor's secretary, his press officer.
for which a list could be obtained or
and his counsel stay on the state payroll
manufactured: there were Travel
are missing-consisted of Rockefeller's
during a campaign for re-election. Many
Agents for Rockefeller: Chiropracters
aligning himself with the Conservative
others among the 380 permanent compaign
for Rockefeller (who were reminded
Senatorial candidate, James Buckley,
workers were normally 0.1 the state payroll
that the governor had signed a law rec-
without actually disewning his own
but took leaves of absence 10 work on the
ognizing the profession and enlorging
party's offering. Charles Goodell.
campaign. This raises several intriguing
"the right and opportunity of the pact
And finally. on election day, when
questions: if those workers are as efficient
ple of this State to consult a licensed
all the shifting was over, the Pivotals
and competent is they appear during a
and the ones who were for the gover-
compaign (cnd after one. :00: on: Novem-
and appropriate health practitioner of
our 4. they were writing thank-you notes).
their own choice"). There were Os.:-
nor anyway went to the polls and
elected him.
how come the state machinery is not cm-
opethic Physicians for the Reckefeller
cient and compatent three and one-half
Wilson Team. Nurses for Rockefeller.
"We had ours," said Alton Marshall.
years 0:11 of every 'our? If they AND been
and the Veterans Committee for the
the head of the compaign's "substantive
working jor the state last summer. return
Rockefeller-Wilson Team.
group" and not on leave from his $40.-
thes the conditions. would ? person apply-
There was. of course. labor for Reck
075-a-year post as secretary 10 the gov.
ing ;cr a driver's license in Brooklyn in
cieller. or l'affaire Klanzsha Lake (s=:
ernor, "and the other side had theirs.
June have general it sconer than Septems
New York. October 12. 1970 during
and in the addition was a big gold-field.
burn Are the Managers being denrived oi
which Rockefeller receiv the endorse
We had to go out and mine it."
these monters' relents 10 per cent of the
time? If S.D. is this dentination mere thes
ment of what some termed the majorit
The mining was hard work. of course.
made for by the saving 04 the workers'
of these present 10 the state AFL-212
address? Should the saving numbe be com
convention. and after which it
The Rockefeller Team 125 all these pros
on a permit 6.1.3?
mon for news stories is siniply say 07
on or not on leave from their state jobs
"
By September, the timetable had him down as 'all candidate.'
The TV commercials shifted to head and shoulders shots
"
he had "the backing of organized labor
senior citizens who frequented a certain
won; now we're going to make you do
in New York State." The governor had
means of transportation."
the things you ought to do. You're free
been courting the building trades for
Massolo grinned impishly. He didn't
of the political imperatives now."
years, and he frequently and proudly
want to give away the secret. "They
In August, Reckefeller become hat
reported, after the convention, that he
ride in a certain way," he said. "Let's
his aides called a "combination gover-
had the endorsement of "$5 unions
say 2 bus company. And they get a spo-
nor and candidate," and the combina-
with membership of over 1.3 million."
cial rate. And there was a list of people
tion meshed so well it was often diffi-
How the governor arrived at that figure
who do that. Well, that means that
cult to determine which one he was.
is not exactly clear.*
these are active senior citizens. They're
The television and radio campaign
The ethnic campaign was begun.
still moving around; they can vote;
started-50 separate TV ads and 15
Thirty-one different white ethnic groups
they can get to the polls. So therefore
radio messages. Phase One was known
were identified and committees were
you send them a message. We sent
to the staff as The Record, which was
formed to get the word to each of them
them one of the booklets about the
"designed to show what this man's rec-
that Governor Rockefeller cared. The
aging."
ord is, how he had been innovative;
pitch to the ethnics was straight down
One ethnic group that was not dis.
that he cared; that he was interested in
the center: Drug addiction, crime in the
cussed very much was the black New
the problems that the people were in-
streets, and education, both public and
Yorker. If you asked a Team member
terested in," according to Marshall
private. Some additional efforts were
about this, the reply was usually some
Some of the ads were so innovative
aimed at ethnic groups which the cani-
thing like "Oh, I think Jackie Robin-
themselves that-Goldburg led them
paign staff believed had "special inter-
son's taking care of that." Some pri-
"grossly misleading." Actual they
ests." For the Germans, the press re-
vately acknowledged that there was lit-
were probably no worse than the ever-
leases and advertisements emphasized,
the sense in going after blacks since Basil
age TV commercial. They were, how-
in addition to the crim:e-dopo-schools
Paterson was on the opposite ticket.
ever, noticeably devoid of recognizably
issues, Rockefeller's interest in recre-
There was, however some support of
black actors. except for one in which a
ation and parks because, as a staffer
a more subtle nature for Rockefeller
block nurse brought a soft. pinkish new-
put it, "the Germans are very athletic
from the black community. Arthur Lo-
born baby to a soft. pinkish white lady.
and enjoy the doors."
gan, a surgeon well respected both up-
By September, Rockefeller's timetable
One group for which mailing lists
town and downtown in New York City,
had him down as "all condidate." The
were difficult to find-but which were
became one of several prominent black
TV commercials shifted from little
essential, according to the profile of the
Democrats to support the governor. Vic-
scenes of people doing great things.
Pivotals that had been developed in
tor Gotbaum, the anti-Rockefeller la-
courtesy Nelson Rockefeller. to straight-
May-where the oldsters. "Senior Citi-
bor leader, said if there was one thing
on. head-and-shoulders shots of the can-
zens was an unusual thing," said Arthur
that really got him visceral. it was the
didate. talking about what he had done.
Massolo, on leave as the governor's 25-
specter of people like Dr. Logan sup-
At about this time. Fioravance Perrotts
sistant appointments officer to run the
porting the governor. "And I know
was making telephone
ethnic and special-group show, "but
why he's supporting him," Gotbaum
$
Demberat-held
somebody had a list-I wouldn't want
said.
the city: it was said. DV semeone the
to embarrass the company--a list of
Why?
operation. that there were about SIN
"He's getting the promise of a hospi-
former workers. male and o:
*Victor Gorbaum, executive director 01
tal," said Gorbaum. "He's been looking
the late Robert Kennedy in
District 37, State. County, and Municipal
for a community hospital. and Pm sure
chone boiler-room at 575 Madison
Employees. and a supporter oi Goldberg.
he's gotten a promise." He thought a
their identities were kent sucret.
said there was considerable application of
montent. "Well." be added. "I guess it's
Joe Boyd was negvily un
the Rockefeller New Math and a general
counting 01 people twice. In 01:0 of Rocke-
legitimate."
state campaign work.
feller's 0.0% press releases. the candidate
Dr. Logan. asked about his support,
held using :0
expressed his pleasure C: receiving the sup-
said he was for Rockefeller because he
incred voters and ask
port of 50,000 members of the Internation-
seemed like the better candidate. There
blonned is vote. Same or to
al Union of Dolls Teys. Playe/sings. Novel.
was another renson. he added: "There
to Boyd. asked how he 10 lowes
ties, and Allied Products (some of whose
are individual projects which Pm inter-
VO
these
voters.
said:
We
10
to
members live.l in the rest of the U.S. and
ested in.' he said, "which the governor
in and attached :0 the release
has given his support to. For instance,
was a statement from the union inself which
placed the membership a: 20.000 G tran
a major new health-care complex in the
Wasn a bit deceptive?
felt that Rockejeiler executed a deliberate
West Harlem-Manhatonville area to
"Well." said Boyd. and then he
and cynical plan of cutaring to the news
serve the residents there. who are now
thought 2 while. "I think it's foir. You
and desires of the building mades it: order
without adequate facilities. think
give 2 MINE. You say This is loseph
to get his "labor support. The governor,
Rockefeller is about :0 announce some
Boyd Convassing' or something
he said, "is = NAM with NO ideology. He's
very significant financial support-as
In late September and early Curober.
not C gay who's turned his back on princi.
an individual.' he said. "In fact. I un-
the television campaign shifted from
ple; he's never had city, This is where [
derstand it will be $2 million from the
The Record to Pledges. and the Pledge*
differ with a lo: of penple. They talk about
Rocketeller Brothers Fund."
seemed 10 have a great 3:51 :0 do with
going from lef: :0 right :5 though lie was a
liberal, left-wing Recublicom This :s ours.
There was. sold Dr. Logan. no swap.
crime in the streets. norestics and the
arrant nonsense. Rockeicller is : tabute
no deal The hospital "is a faster in my
like. A! about this time. the pross 5:
rasa; he's C. clear state. You can any-
decision 10 vote for him." he said. 'And
came genuinely interested in the card
thing 01: his table das if the medis of the
on Wadnesday efter he's re-elected I'm
prign. and every trip the
times call for it, kell 0.00 :: and digest it."
going is 522 him and say. Okay. you
was watched closely by reporters. will
NEW
"On election night, next to grinning Mario,
York. The mailings, which were labeled
"Telegram" (but which clearly were
he spoke of law and order, but not together. "
not, inasmuch as they contained lie
typographical errors and they were de-
livered on time), said: I NEED YOUR
welcomed orders from their assignment
signals," he said. "We've been together
HELP. UNLESS YOU VOTE THIS TUIS
desks to leave the Goldberg campuign
a long time.
DAY THE ORGANIZED DEMOCRAT PARTY
and follow Rockefeller for a few days,
Joe Canzeri, whose code name on the
OF NEW YORK CITY COULD TAKE OVER
simply because the accommodations
little radios was Little Caesar, was the
YOUR STATE GOVERNMENT. BUTTAN
were better and their luggage was scl-
dean of the advance men on Rocke-
[or ALBANY or WATERTOWN] voirs NEE
dont lost. There is something essen-
feller's trips out of the city. Canzeri,
VITAL. MALCOLM WILSON AND I NEED
tially satisfying about stepping off a
who is 40 years old and who manages
YOUR SUPPORT FOR GOOD GOVERNMENT
private airplane and being handed an
the governor's estate in Pocantico Hills
GOVERNOR NELSON A. ROCKEFULLER."
envelope which contains the key to
during non-campaign periods. was in
Boyd's operation attempted 1.279,19
your hotel room, a mimeographed list
the hotel management field before he
telephone calls to voters. OF that
of all your fellow reporters' room num-
joined the Team. Any hotel should be
were completed.
bers, the address of the press room and
so lucky. He made sure everything hap-
that each household contained
the Hospitality Room, and essential
pened at the right time and happened
OF
voters. "So we probably reached
information on such items as Western
well. When the governor went bowling
then 2 million voters. he said,
Union, the location of Xerox machines,
in Buffalo one night, Canzeri made sure
the figures from a series or
hours for room service, and the closing
-hal made sure, a week before-that
on his office wall
time at the hotel bar.
the alley had a pair of bowling shoes
Perrotta's New York City cameais
It helped, too, that Rockefeller had
that would fit a man whose foot is 12
was similarly successful. Of his
his own private air force-a helicopter,
inches long in shoes. (Actually, Rocke-
high-priority Democratic smble
a Grumman Gulfstream 2 jet, and a
feller could have brought his own shoes.
tricts, the ones that his batteries
twin-engined Fairchild which held two
since he has his own bowling alley at
telephone workers assoulted. 1:3
dozen people and a bar, which someone
the estate.)
afterward, "We banged Hell out
had the decency and wisdom to open
Canzeri was wont to liken the cam-
them." Rockefeller took eight of their
at precisely 12:01 p.m. when the press
paign to show business. The advance
districts in Brooklyn to Goldburd's
was aboard.
men create the atmosphere. he said,
four to one in the Bronx. soven to
In addition to all the money, the air-
and Rockefeller runs the show. "It's
in Queens, and two to nothing in
planes, the generally friendly press, and
a very creative thing, I think," he said.
Island. The center. the Pivotals
the perquisites of office, Rockfeller also
"You're creating an event. You're cre-
22 per cent. had swung.
was aided incalculably by the fact that
ating the activity. You're creating the
Joe Boyd, asked afterward what had
his logistical people-the advance men,
color. the background. Canzeri's watch
gone wrong, said he couldn't think of
the press officers, the on-the-road ad-
is set five minutes fast, like a good bar-
anything major. The successful candi-
visers, and the people back at 575 Mad-
reom's.
date, on election night, appeared at the
ison who manned the "anchor desk,"
Late in October, just a few days be-
Roosevelt next to the grinning Marie
taking and relaying messages to the
fore the election itself. the campaign
Procaccino. He spoke of law and of
candidate, no matter where he might
moved into the Attack phase. In the
order, but not in the same breath: that
be-were probably the best anywhere.
TV commercials, the attacking was
may be the mark of the center these
carried out by defecting Democrats, not
days.
Most of them had been with the gov-
by Rockefeller; the governor did his
Alton Marshall, summarizing it all.
ernor for a long time-since the guber-
part in public speeches. "We had an
urged a visitor to ferret out and read
natorial campaign of 1958, in many
opponent," an aide explained. "who
the speeches Rockefeller had made due
cases, then through the campaigns of
was not susceptible to being criticized
ing the last days of the campaign. They
1962 and 1966. the Presidential attempt
as you would criticize other candidates."
weren't reported in the press. he sold.
in 1968, and the Latin American trip
The polls were showing Reckefeller
but if someone took the trouble 10 cont-
in 1969. The workers, especially the ad-
ahead, and it was further decided that
pare them with the speeches Recker
vance men-the people who get the
any really tough tacties might back-
feller had made at the outset. they
candidate from one stop to another.
fire. "However." said Alton Marshall,
would reveal a "growth of philosophy.
who know who should shake his hand
"you almost have to end up with some
a tendency to express concern chree
where, and how to keep him from hav-
question of your opponent's credibility.
social movement rather than building
ing his picture taken with a local gang-
People wouldn't want their soap opera
highways and buildin
ster-were like felsty young captains
to end without some suspense." So the
The Rockefeller Team been lest.
working hard and bucking for major.
television campaign ended with a series
criticized, Marshall continued. Subject
Althoug they whispered surrepti-
of questions for the undecided voter
it often had been guilty of emphainizing
tiously into small radios in the manner
the: were designed to attack Goldberg's
the roads and bridges and :ot paying
of the Secret Service. there was amaz-
credibility.
enough attention to human and the
ingly little confusion. because they had
Then everybody started worrying.
governor's spaches It the end of due
worked together so long and they had
fee Boyd was particularly werried about
campaign represented an attempt :0
utter and complete devotion to Rocke-
the pells that were being published that
rectify that error.
feller. Hugh Morrow, the governer's
showed 2 clear Rockefeller victory. He
Somehow it just didn't seem worth.
director of communications ($58,573 a
feared the upstate Republicans would
while to dig out these speaches. A:
year), who occupied an office at 575
stay home or vote for Adams. On the
end of the compaign. with the
Madison during the campoign. was
Thursday before the election. 400,000
chinery all clicking smoothly. with the
asked how he kept in touch with his
simulated telegrams actually the print-
center and the Pivotals well in hand.
fellow communicators over at 22 West
out of a computer in Collfornia) began
it was easy for 10
55th Street, in the governor's official
being received in Republican and indo-
a growth of philosophy. income
office. "We communicate by Manderin
pendent mailboxes in upstate New
humanity. The pells 270 alocady
TAB
D
URNAL, FRIDAY. DECEMBER 11, 1970
Computing Democratic Winners in "72
By ALAN L. OTTEN
Iowa Democratic Rep. John Culver wen
WASHINGTON - Many Democrats think
re-election incomented un
they have found their 1972 victory weapon:
Politics
part to effective USC of the computer
The computer.
unrenistered oreganing voice
Suphisticated use of this weapon. more and
registration Halls against 11 US.
more party pres are convinced. can add an
and People
the computer printed out. block by-bleck, the
extra three. four or five percentage points to
names and addresses of unregistered voters:
the Democratic vote total, whoever the nomi-
nec-and that should be enough to win.
HH CAMPAIGN
phone and door-to-door canvastes determined
the Cuiver supporters SHORE them. Then nu-
Armed with dramatic examples from accent
also recaptured the governorship and several
bile registrars. legal i, Pawa. went deer to
elections. the computer fans are out to sell it
other statewide offices from the Republicans,
door in sign these people up.
ERTIFY
to the entire party as a vital tool. perhaps
picked un a Congressional seal and made 11:3-
The commuter unis metor credit. inc. G...
more valuable than television.
expectedly large gains in both houses or the
the Inpubled re-Flection or sen.
The computer helps in half-n-dozen differ-
state legislature. Mr. Humphrey's strong
and Cannon. who antek is tix by
entways, cretty much that in one New
contains were generally credited: less known.
only M votes Comments
identify d'fe-minded voters and male
both outside and even within Mannesota. was
year
ET
the they vote. it officiently mots nureds-
the embittions computer - Be stated for
in, lie bed or for comply
the Details its. and this lets provided work-
kinney une. the entire Details. to tigket.
their regi on drives. IL
The effort was organized by Valcatine
school money. dein
ERS
the electrote down into desear of III-
Sherman a Associates. a company set up by
Then Noverba's - put 1100
fatent interest groups. mid munts and matis
Mr. Humphicy's former process wide. Norman
000 households Smith. pai extry
tailored to each group. it pin-noints
Shorman, and polities servidi Jack Valon-
letter spelling cut in how Nr. Canten Dark
toods : citiz us must likely to respond to wills
tine. in July the firm bexen putting on mas-
helped it.
for volunteer help or compainn funds.
notic consulter tane the name. address, please
IL Makes incredibly caster the Job of "he
member, county and Compressional
A Refin il Techni 2"ᵉ
in rative L. does
is Phone St: human
There were different for men
of united gives provides We Phers
Bank :, more of
and women. for oldaters and funilies with
portey tematte block-by-block Hats of Demo-
total electorate.
young cluldren. for each neighborhood. in all,
cr... in use on election day for late-allernoon
Then the computer printed this informa-
more than 12.000 combinations were used:
turn-out-the-vote offorts.
Fon on individual survey forms suitable for
campaign manager Chester Sobsey insists the
Computers, of course. don't really do much
later "reading" by an optical scanner. The
technique was refined in the point where 2.
that political organizations haven't long been
forms for each county were shipped to a -li-
paragraph citing Mr. Connon's specess in
doing with three-by-five cards and other
pervisor there. and volunteers heart
winting fonds for a local airport would be de.
toolst they simply (io it far more quickly and
C here for additional date:
leted in letters in voters with hemes in the
efficiently. Nor is the political use of comput-
of each adult.
flight pattern.
CUS procisely new; they have been 30 em-
in stord. the of Mirch
The Cannon computer airo printed block-
played for almost a decade now. with their
old people, union membership, ther the
by-block lists of Democratic-inclined voters:
11.-C stendily spreading and growing more so-
person firmed. The results were uided to the
on election day. party orkers topt track of
phisticated.
nersonal Histories on the master time.
the men and repien networky voteri. end
TL.).; though. computers have been
Than of computer and 1.1
late in the day volunteers Permit -1 RP .... her
nic heaving employed iv Renublicans, Date
ters staried going on... and
park, "I you're -- In (*)
well-beeled enes the New York Gov
pland
at
without Piett. that
y .1 Heckefeller or Arkansms Gev. Win 11.
parents of old
1P porty used. 0. comput r is il really deve :-
non or by COP organizations in
nin, residents of 11. parts nice any The
Isling tool
Anzona and Texas, where Domo-
DUE just Mr. Pumparey but all his
erand were solidly entrenched. The COP
mates, down to the (Date: Suptime
and to YY in anterciale DIV
will, of comme using computers More
and house 2. have good JVI
re"
and more, If: willing Incm where they haven't
credit for minimizing the meand drop-off as
campaigning, William defeber, exceutive
voters so down the ballot.
vice president of American Computer Re-
be need, perfecting them where they have.
The new nt is that Domocrate
Procidet lists were produced. with Damo-
sources in Los Angeles says most voters don'
crade-Inctined households recorded biock-by-
realize the letters are computer-written, but
can fincav to be recognizing the computer
even those who do sull seem to like the atten-
potentially sur more
block. NO that local candidities and party
them time for the Regablicans The
workers could make door-to-door entla. Then,
tion and the candidate's familiarity with local
issues and their own needs. Over and over
107 End are right. There are D
for or ediore the election, Vomm-
phone banks and computer
again. bisone convessers Drc tost, This is the
Ch., Cam but Demorred con't
print-outs to remind Democ refle-leaning citi-
first Unite anyone ever bothered to usk ne to:
and and vote as readily. Gener-
your to vote. The callers even anked whether
my vote. I'll be was to support your man."
....N above) and tous educated, they aren't at
self-st this. Any
the voter needed a ride or baby Mbr on elec-
Entinglasts claim a first-rate compute
tion day, duly noting those who did. Party of
operation is supprisingly chemp and growing
wood men WATER
vote : almo bund to bets
estimate 280,000 home werd
chought as more states and enties have vote
and each time the message specifically called
names atready on tape and in mud-list com
that Rep
Delhorated also tond to DC fat more di-
for support of the entire cket.
patient offer more complete coverage. Valen
"It Was the most significantly effective
tine-Sherman, for instance, Tays that with
ellinically, regiolly, economically.
substantial vohnteer help. i: can service
Anvilong that neips target appeals to differ-
tool 111 our contraign," says amex Chestnut,
- AND had precisely is 21.00 likely to
11.0 statempolis lawyer who IN marred
sin to Congress/Land coinet $13,500
use Democrate more.
the Termphrey drive. Minnesola
country and the III AND custs, II
on entire date IN done. THE in COS
17 we :::1 efficient computer opera- of
Chairman Charge Thiss, whole party has
been perfecting its own computer operation
would Bliging below $20,000 a district
tio, at every uree date, the states Willing
the first estimates.
Presented me decided, it could
for the past several elections, admits: "Wo
the key 1. valory," SAM WISSING
ju... and no hina how much they had come
Moreover, goversites organe, e-conseiou
politici shount rementer Class the com
to
along 111 getting out their own vote. And they
C. Lawreace Officies. "The e are car
did it in it way to help the tieket all the way
puter permits them - ninneha their mail am
Instructs y/o haven been turning ont."
down."
other charts. thus climinating :: event deal O
The Grin and
wastern) epending. The annual cost is mark
Fulting July
job for Sen. Cyrematin Burdiel. an wren
easy JUNS if the party keeps the tmpós up is
(. We'll and other Dentocratic station,
date year by year, cliministing buwy start-u
on the major vini
in communer company officials, will
expenses each election.
one title James Areatmer address it
try this notion in the month, about 1.)
Computer skepties remain, to be sure-
V.S = ranger metor in the Sea 501 purpris-
the National Committee, to Senate and Home
party pros who say this will always be far to
1:. lurge. nearly 2-to-1, victory. And the
costly for all but the wealthiest 13ep and orga
tes, Lil governors and state ungables-
same :1:11 a more limited operation
nizations; that it breaks auto on the loca
Ben and to tobor They hope to crunk
in NN terms fur Sen. Albert Core.
level when volunteers fail to eary out thei
11.11. 151, -0 the computer's will be op-
The Core people were convince victory
assignments properly; that people resent in
or date: for registration and other early 1972
hinged on the George Walkine voters; the
terrupting phone calls or visits by canvas
They are preparing specific how-to-
computer operation entivisied Nashville pre-
sers; that computer bugs will get letters i
dont memuels. films and tapes for training
C.H.T. WALES 2415 Wellace Date ean ...... NY ::1
the wrong people and backfire.
and they plan schools for cardi-
NUMBER Nov. : the Senator's drow-
Candidates who won with the help of th
the and their misnagers. Perhaps most in:-
ing Was comparatively far better than in may
computer are talking up its virtues. However
ands, though they have some very spe-
other part OF the state. Doclares James
And there's sur no better od for a produc
un to 10.
ser. No. dore's Nushville mun-ger: "If we
than a satisfied customer.
T. use, for instance, Delive :: to
and donge the same thing Phatomate, or even
instide -Way last Month. They :...
only in the three other metroporition areas,
Mr. Otten is chief of the Wash
" :000 shrew Securior but
5 in -election."
bigiton business
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON. D.C. 20000
July 2, 1971
(202) 333.0320
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: BUSINESSMEN FOR NIXON - 1972
Following Peter Flanigan's suggestion that Don Kendall of Pepsico
head our businessmen for Nixon operation in 1972, and your approval
of Kendall, Rob Odle and I met with him and agreed on the following:
1. Kendall will take an active role in leading the Businessmen for
Nixon effort. He has made two of his key aides, Deke De Loach (for--
mar assistant to J. Edgar Hoover) and Harvey Russell (who is Black)
available immediately to assist him.
2. Kendall, De Loach, Russell, and Odle will work together during
the course of the summer to put together a suggested course of
procedure for Businessmen which will be submitted to you for approv-
al in the Fall.
3. De Loach, Russell, and Odle will spend an hour with Messrs. Colson
and Flanigan next week to get their thoughts as to what this suggested
course of procedure should include.
4. The preliminary guidelines under which the operation will function
and under which the set of recommendations will be written are as
follows:
A. Businessmen will be self-supporting and will raise enough
funds to finance its own operations -- but probably no more. It
should be relatively easy for it to raise enough money to keep it
financially afloat and this would not detract from our regular
fund raising efforts.
2
B. Businessmen will probably not emerge primarily as a finance
or fund raising operation as similar groups have in the past. It
will probably not undertake to solicit funds from businessmen for the
campaign's "general fund." Rather, the main purpose of the organiza-
tion will be to recruit as many businessmen as possible to work for
the President's re-election --- from the smallest rural general store
owner to the largest industrialist.
C. Businessmen will blend into the 1972 version of United Citi-
zens for Nixon-Agnew as a major component of the national "Cit Com"
operation. Any other business groups (e.g.: "Barbers for Nixon,"
"Retailers for Nixon," etc.). will fall under the Businessmen opera-
tion which in turn will fall under the national "Cit Com."
Attached is a copy of a paper which was prepared for Messrs.
De Loach and Russell to orient them as to our thinking in
regard to this operation. (The attachments to which the paper
refers are not included because of their volume).
JEB S. MAGRUDER
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
June 24, 1971
SUITE 272
:701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D.C. 20006
(202) 333.0920
Attached are three documents which may be of help to you --
1) A proposal outlining how the entire national
"Citizens for
"
campaign might operate in
1972.
2) An analysis of the 1968 Citizens effort.
3) A suggested strategy for the farm vote in 1972 --
which is roughly comparable to the initial manner
in which a businessmen's strategy might be
recommended.
What we should begin to do now --
A study should be made of what form a businessmen's effort
might take in 1972. The objective of this study would be to
develop recommended and detailed proposals for approval re-
garding the 1972 businessmen's committee. The study should be
completed by August 31, 1971.
Drawing on the experience of the businessmen's effort in 1.968
and the experience of other businessmen's committees in past
campaigns, this study will chart the ways in which businessmen
throughout the country can be recruited for the 1972 effort.
Lists must be drawn up of the various sub-committees which
should be formed and the individuals who might chair and run
these committees. Also, recommendations for state committees
should be put together, with emphasis at the beginning on key
states and states with early primaries.
The study should also examine various issues which can or will
be raised in the campaign and find ways in which to key these
issues to various groups and geographical areas.
2
Also, the study must work closely with the Field Organization
and finance people to make certain that leaders in each state
are utilized in the proper area of the campaign.
What areas might be considered in the study --
1) The issues which are of concern to businessmen and
and to which we should be responsive. (E.g.: the
Administration opposes tax credits. Are most
businessmen for them? If so, what is our posture?)
2) Can we tack on questions to surveys being conducted
by businessmen to determine feelings of businessmen
and people in general on issues of concern to us?
(E.g.: if Pepsi is doing a poll of attitudes toward
soft drinks, can other questions be added?)
3) Catalog positions the President has taken on business
issues and develop suggestions as to how to exploit
them.
4) Survey business leaders to find out who is on our
side, and who needs "friendly persuasion."
5) How can business mailing lists be obtained in 1971 and
how can they be properly utilized in 1972?
6) How can the NAB be properly utilized? How can the
various trade associations be used?
7)
"Businessmen" should be self-supporting -- but not
raise so much money that it would compete with the
Finance operations. How would this be worked out?
8) The projected structure of the businessmen's effort:
a suggested national chairman, executive director,
officers, sub-group chairmen, state chairmen, metro
chairmen, etc. A 'suggested budget. A time frame for
each activity.
3
Having surveyed these and other areas, a preliminary version
of the entire operating plan could be submitted for approval
on September 1, 1971.
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
June 23, 1971
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D.C. 20000
(202) 333.0920
MEMORANDUM FOR:
THE ATTORNEY GENERAL
FROM:
JEB S. MAGRUDER
SUBJECT:
Preliminary Plan for Maximizing
the 1972 Farm Vote
Attached is the preliminary plan for maximizing the 1972 Farm
Vote as put together by the Farm Vote Task Force. John
Whitaker is the Chairman of this task force. The report makes
twenty-two recommendations for your consideration. In addition,
it itemizes major issues and gives an analysis of key states
where the farm vote will probably be significant.
A brief discussion for a preliminary budget is also contained
in this report.
June 1971
CONFIDENTIAL
PRELIMINARY PLAN FOR 1972 FARM VOTE
SUMMARY
0-102
3-23-82
By
In a sense, the campaign is already in progress and the recommendations
contained are being implemented to some extent now. However, absolutely
no recommendations that could be interpreted as political campaigning will
be implemented without approval. The enclosed report indicates:
-- Key advisors who have assisted in drawing up this plan;
-- A list of key people who should be consulted in ever-expanding
groups as we move toward the election;
Itemizes major issues we should push as Administration
accomplishments as well as those issues where we are most vulnerable,
and issues for possible development in the months ahead;
Recommendation for poll information among farmers;
Recommendations on better communications at the White
House, USDA, RNC, in Congress and in a proposed "farm division" of
the citizen's operation;
- - Recommendations on key people at the state level who might
fit into the "farm division" of the citizen's organization;
- - Analysis of key states where the "farm vote" is judged to be
significant;
-- Budget data (1968) for a farmer's division with the citizen's
group.
The report makes 22 recommendations.
- 2 -
TAB A
Forthcoming local, regional and national
farm events requiring Secretary Hardin
or Presidential telegram
TAB B
Key USDA local contacts to help select
state-wide organization members
TAB C
USDA analysis of key farm target states
TAB D
States with 1/3 plus rural vote
TAB E
USDA analysis of Wallace vote
TAB F
Polling information
TAB G
Budget information - 1968 Citizen's Farm
group
- 3
TASK FORCE WHO DREW UP THIS PLAN
Bryce Harlow - Proctor and Gamble
Hyde Murray - Minority Counsel - House Agriculture Committee
Donald Brock - AA to Secretary Hardin
Phil Campbell - Under Secretary of Agriculture
Clarence Palmby - Assistant Secretary for International Affairs and
Commodity Programs - Department of Agriculture
Richard Lyng - Assistant Secretary for Marketing and Consumer
Services - Department of Agriculture
William Galbraith - Deputy Under Secretary for Congressional Relations
Department of Agriculture
John Whitaker, Ken Khachigian and Bart Porter - White House
Whitaker held a separate meeting to get Roger Fleming's (American
Farm Bureau Federation) view. The recommendations of the task force
follow.
RECOMMENDATION #1
The Task Force should be expanded very soon to include:
Bob Spitzer - Murphy Products Company, Head of Citizen's Farmers
in '68
Bill Taggart - Legislative Assistant to Senator Dole
Claude Gifford - Director of Information, Department of Agriculture.
Former Editor of the Farm Journal, the major farm
publication.
Don Waring - Legislative Assistant to Senator Hruska
4 -
George Hanson - Former Idaho Congressman, now Deputy Administrator
at Department of Agriculture
Odin Langen - Former Minnesota Congressman, now Administrator of
Packers and Stockyards Agency, Department of Agriculture
Richard Ashworth - Assistant to Under Secretary Phil Campbell,
Department of Agriculture
David Hamil, Administrator, REA, Department of Agriculture
James Smith - Administrator, Farmers Home Administration,
Department of Agriculture
John Coffee - Administrative Assistant to Congressman Page Belcher
Steve Adams - Legislative Assistant to Congressman Bob Michaels
(the latter two men are "Aggies", a Hill Administrative Assistant
group from rural Congressional districts)
Approve
Disapprove
RECOMMENDATION #2
That there be a once-a-month session, beginning in July, 1971, led by
Bryce Harlow and Secretary Hardin with a key group of Congressmen
and Senators. In this meeting, we should seek to draw out their con-
structive ideas for consideration in a campaign plan.
I.
Senate Agriculture Committee
Jack Miller (Iowa)
George Aiken (Vt.)
Milton Young (N.D.)
Carl Curtis (Neb)
Bob Dole (Kan)
Henry Bellmon (Okla)
II.
Senate Agriculture Appropriations Sub-Committee
Roman Hruska (Neb)
Milton Young (N.D.)
J. Caleb Boggs (Del)
Hiram Fong (Hawaii)
- 5 -
III.
House Agriculture Committee
Page Belcher (Okla)
John Zwach (Minn)
Charles Teague (Calif)
Robert Price (Texas)
William Wampler (Va)
Keith Sebelius (Kan)
George Goodling (Pa)
Wilmer Mizell (N. C. )
Clarence Miller (Ohio)
Paul Findley (Ill)
Robert Matthias (Calif)
John Kyl (Iowa)
Wiley Mayne (Iowa)
J. Kenneth Robinson (Va)
IV.
House Agricultural Appropriations Sub-Committee
Mark Andrews (N.D.)
Robert Michel (Ill)
William Scherle (Iowa)
V.
Other Members
Gerald Ford (Mich)
Ancher Nelson (Minn)
Leslie Arends (Ill)
John Myers (Ind)
John Anderson (Ill)
H. R. Gross (Iowa)
John Rhodes (Ariz)
Frank Bow (Ohio)
Barber Conable (N. Y. )
Delbert Latta (Ohio)
Vernon Thomson (Wis)
Durward Hall (Mo)
Albert Quie (Minn)
Robert Stafford (Vt)
Approve
Disapprove
- 6
RECOMMENDATION #3
That the RNC get a fulltime farm specialist: Followup - Harlow is
discussing with Senators Dole and Bellmon on a very preliminary basis.
The Task Force recommends this as essential to get farm information
out to the regular party structure even though there is some duplica-
tion of effort hiring a farm man to lead the citizen's operation.
Approve
Disapprove
RECOMMENDATION #4
That Dr. Robert Spitzer be hired fulltime August 1971 to November 1972
for campaign organization. His objective would be to work fulltime on
political and PR aspects of farmers and agri-business community. He
should be on the road almost continuously making speeches. His title
is under negotiation.
Budget
August '71 - November '72 (inclusive) @ $2, 500 per month ($30, 000
per year), plus $1,000 per month travel, plus secretary @ $1,000
per month = $72, 000
Approve
Disapprove
RECOMMENDATION #5
That a fulltime White House "advisor" on Agriculture to the President
be hired. The President has this under consideration.
- 7 -
ISSUES
(No specific recommendations are made in this section in the sense
that no major "nuts and bolts" political organization decisions are needed
at this time) Major issues and media plan content to focus positive farm
issues in primary election states can be prepared by this Task Force as
advice to the overall campaign chairman.
PRIORITY ISSUES
Farm-oriented campaign literature and general media plan should never
lose sight of the fact that the major national issues -- peace in Southeast
Asia, and an upswing economy -- are overriding and these themes, plus
others, set in the national campaign, should be the highest priority even
before farm audiences. All polling information places these issues over
farm-oriented issues, even among farmers (at least this is the "conven-
tional" wisdom, unless polls of farmers in depth tell us otherwise).
ADMINISTRATION ACCOMPLISHMENTS
The campaign may focus around a few major farm issues -- it is risky to
lock in to early. For the time being, they can be classified into:
1. Positive Administration accomplishments;
2. Accomplishments, but for selective audiences;
3. Negative or defensive positions;
4. Issues that might be developed during the coming year.
I.
Positive Administration Accomplishments
a. Farm prices should be good, even if they are, the Task Force
feels the Administration should not brag about it -- farmers read this as
political "puff" -- they know prices are good. Instead of talking how well
off they are, talk in terms of how the Administration is helping.
b. Farm income -- all-time high realized net per farm was $5, 437
per farm in 1969 -- it slipped to $5,392 in 1970 and is projected at
$5,320 in 1971. Forecast with many uncertainties is up moderately over
1971 -- not much chance of making 1969 high again by the late Summer of
1972. The issue must be watched carefully as we proceed into the Spring
of 1972.
- 8
c.
The Administration has increased farm credit on all fronts
beyond the Kennedy/Johnson years.
(1) farm operating loans increased in FY '72 by $140 million
from $210 million in FY '71 to $350 million in FY '72
(2) an increase of $100 million in FY '71 and $111 million in
FY '72 in the insured loan program to build water and sewar systems
in rural areas.
(3) the Administration was there to help farmers when the
devastating southwest drought of 1971 occurred. (Play this issue by ear)
d.
The Soil Conservation manpower budget was incre ased by $12
million to an all-time high and small watershed grants were increased
by $28 million to an all-time high of $105 million in FY '72 SO that 75 new
projects could be started. The loan program was quadrupled to help local
communities finance their share of these projects.
e. Major new funding of research on plant and livestock disease
(corn blight, cattle tics, etc.)
f.
Farm exports at all-time high of $7. 6 million in FY '71.
g. Opening grain export market sales to Eastern Bloc and Mainland
China by rescinding the requirement that 50% of the grain be shipped in
American bottoms. Be careful - it may not be enough trade to affect price - -
in hard core conservative areas, trade with Communist countries a strong
negative.
h.
Passage of Telephone Bank Bill.
i. Increase on REA loans.
j.
Price supports for milk at 85% of parity.
k. School milk
1. Stopped bureaucratic meddling on farm truck driving age limits.
m. Restricted feedlot pollution permits to few large operators -- would
not allow Federal harassment of the small farmer with a permit program.
9 -
n.
Careful watch and ample R&D funds for corn blight problem.
O. Never (so far) vetoed a farm bill.
II.
Accomplishments or questionable value as political issues with
farmers or for use with selective audiences
a. Agriculture Act of 1970 -- if it turns sour, it should be plugged
as bi-partisan. In any event, the key theme is that the Act gives farmers
more freedom to plant, not "straight jacket" control of farmers called for
by Democrats.
b. Food for needy recipients increased.
c. Nutrition education program increased.
d. Migratory labor housing loans authorized.
(Items b, c, d: Task Force feels these accomplishments should be
plugged before city and welfare audiences. Items b and C can be
"plus" in rural areas if coupled with the thought that these pro-
grams "keep the poor and build your market"
III.
Negative issues to be played down
a. Government reorganization.
b. Pollution permit program.
c. Pesticides.
IV. Major Policy Issues that might be developed during the coming year
a. Farm labor bill.
b. Rural community development revenue sharing.
c. Sisk Bill
d. Special milk program.
e. Screw worm work in Mexico
f. Peanuts and tobacco.
- 10 -
g. Agricultural attaches to staff U.S. embassies in Eastern
Europe to give farmers feeling we have salesmen at our new market
frontiers.
h. Presidential appointment of a roving "Agricultural Ambassador. "
Specific responsibilities: negotiate in GATT an end to the "citrus war";
protect U.S. agricultural interests during EEC's expected enlargement;
exert all possible influence worldwide for reduction of existing trade
barriers and against imposition of new barriers. Farmers worry about
protectionist tendencies.
i.
PL 480 - 1972 budget.
j.
Imports of beef and dairy products.
k. Possibility of increasing FHA loans from $700 million to
$750 million in Spring of 1972.
1.
Develop theme of right-off-the-leader's-hip of the Farmer's
Union -- discredit them as being politicians, not farm leaders.
m. Dissolve the "Cement of the Coalition" by inferring that it is
a politically controlled alliance.
A key policy question that must be developed is to decide which of the
above issues should be emphasized in the campaign on the theory that
the farm media plan should focus on as few issues as possible which
are played hard, never losing site of the fact that war and peace and
the pocketbook issue (assuming they turn out favorable) should be pushed
hard in the media plan since they are overriding in rural America
compared to specific farm issues.
- 11 -
COMMUNICATIONS
RECOMMENDATION #6
Claude Gifford, new Director of Office of Information, USDA, and former
Editor of the Farm Journal, take firm control of communications -- over-
all for the campaign. That an advisory committee consist of Claude
Gifford, Bob Spitzer (for the citizens), Bryce Harlow (overall tone), Hyde
Murray (for the Hill), and John Whitaker (for the White House) all working
with Gifford and keyed in with overall campaign policy.
Approve
Disapprove
RECOMMENDATION #7
Claude Gifford assume control of USDA radio spotmaster so positive news
is flowing everyday - repeat - every day. Spotmaster must be upgraded
by high fidelity tapes placed in many cities in key farm states and "must-
win-to-win" key states even if farm vote in those key states is small.
This way, radio stations can phone at less cost to get news on their
stations.
Approve
Disapprove
RECOMMENDATION #8
Claude Gifford supply each week to rural GOP Congressmen and Senators
rural news for Hill newsletters. Hyde Murray in the House, Don Waring
and Bill Taggart in the Senate and Bill Galbraith in USDA have additional
responsibility to make sure the Congressmen and Senators get the infor-
mation out. A rigid systematic followup is necessary to make sure the
newsletters get out.
Approve
Disapprove
- 12
RECOMMENDATION #9
That the same information supplied by Claude Gifford to the Hill be
supplied to (a) the Bob Spitzer operation for selective farm citizens
publications, (b) to the RNC "farm desk", and (c) to Ken Khachigian
for mailings done by Herb Klein to editors.
Approve
Disapprove
RECOMMENDATION #10
That Hyde Murray lead, supported by Bill Taggart, Don Waring and Bill
Galbraith to take special responsibility for working with RNC to assure
that weekly key Congressmen and Senators use the RNC radio taping
facilities to get the material from Claude Gifford's operation. When
and if we get an RNC farm man, that responsibility moves to him.
Approve
Disapprove
RECOMMENDATION #11
Don Brock organize a speaker's bureau including top USDA people, White
House Farmer, and Bob Spitzer SO that we blanket the key states and
make effective use of TV and radio. There are two guiding principles
to make this work: (1) don't passively accept invitations that come in the
mail, but instead, decide where the target states are and build your own
events, and (2) don't give so much emphasis to the speech made because,
what is more important, is the time taken at the location to do the radio
and TV and some hand-holding and stroking with key people as we move
to select the top movers and shakers in each state to build a national
farm political organization.
Approve
Disapprove
- 13
RECOMMENDATION #12
Very systematically: (1) every farm event (See Tab A) unless it is
national or regional, should be covered by a letter or telegram from
Secretary Hardin, (2) every national and selective regional meeting
merits a telegram from the President. USDA should send, where
Presidential telegrams are required (at least two week's notice is
required to research the event), a memo to Miss Eliska Hasek,
(Executive Office Building, Room 117, phone 456-2108) with copy to
John Whitaker indicating (1) proposed draft telegram, and (2) who it
should be sent to with proper address and phone number to make sure
the telegram is read at the event, and (3) besides the draft message,
Eliska Hasek needs a memo giving background on the event and what
should be stressed, SO she has a better "feel" for the event and can
change the wording of the draft if she SO chooses. Responsibility for
action: Claude Gifford.
Approve
Disapprove
RECOMMENDATION #13
Secretary Hardin should attempt to "break through" into the national media.
This is admittedly hard to do because of the national press lack of interest
in rural America. Recommendations: (1) more press conferences,
(2) background individual meetings with farm editors of Time, Newsweck, etc.,
and (3) same with Washington farm bureau AP and UPI men. The "White
House Farmer" when appointed, should do the same. Because of the
"break through" problem with the Washington press corps, Secretary
Hardin should hit key out-of-town media centers with press conferences
(Chicago, St. Louis, Kansas City, Omaha, Dallas, etc.)
Approve
Disapprove
- 14 -
RECOMMENDATION # 14
Farm belt "briefings - salutes" - regional event - featuring Secretary
Hardin, Senator Dole and select members of the Cabinet like Secretary
Stans on rural development, Ambassador Dave Kennedy and Pete
Peterson on farm exports for well staged regional events. These should
be well advanced. Responsibility: Claude Gifford
Approve
Disapprove
RECOMMENDATION #15
Claude Gifford should develop "the farm speech", i.e., the basic themes
all our speakers should develop and use now. Secretary Hardin should
write all Cabinet officers giving them just one paragraph loaded with
farm themes that they can work into their speeches.
Approve
Disapprove
RECOMMENDATION #16
By June 1972, Claude Gifford should have prepared a series of questions
and answers to be used for requests from farm publications for
Presidential replies that can be printed in their magazines. These
Q&As will need to be cleared by Ray Price at the White House before
publication.
Approve
Disapprove
RECOMMENDATION #17
A group to monitor Democratic Presidential candidate's farm statements.
Responsibility:
John Foltz - Congressional Relations, Department of Agriculture
Patrick Breheney - Legislative Asst to Congressman Scherle
Garry Madsen - Legislative Asst to Congressman Findley
Bill Taggart - Legislative Asst to Senator Dole
Approve
Disapprove
15 -
RECOMMENDATION #18
The farm vote task force should defer to the overall campaign organization
on the question of whether the farm campaign should be organized under a
citizen's umbrella. It was called "The National Nixon Agriculture and
Food Committee" in '68. This has the advantage of better budget control,
pooling of administrative costs for other efforts (ethnic, doctors, etc.)
but there is a growing concern that a citizen's group is really not "in" --
not part of the real decision-making process in a campaign. Yet of course,
the main advantage is that the citizen's organization attracts Democrats
and Independents. The key question can probably be resolved with an out-
standing public figure name to run the citizen's group who must be kept in
close proximity to the campaign chairman and more important, show
periodic publicized contact with the President SO that he is "in". In a
similar manner, the citizen farmer's chairmen need periodic direct and
highly publicized contact with the President.
Approve
Disapprove
RECOMMENDATION #19
As in '68, the citizen's farm group should solicit members who are
farmers and agri-businessmen. All major commodities should be
represented like cotton, wheat, soybeans, peanuts, etc., but under an
umbrella so that no one special commodity interest gets a predominant
position and tries to force a public position good only for that particular
commodity but bad for an overall position.
Approve
Disapprove
RECOMMENDATION #20
Selection of state leaders should not occur for some time, but an intensive
culling of potential candidates should begin now. Bob Spitzer should take
the lead assisted by Phil Campbell and Clarence Palmby. Tab B are USDA
Farm Home Administration or Agriculture Stabilization and Conservation
Service state leaders who can be of assistance on consultation in selecting
the key leaders. Emphasis needed here to assure that no state leader is
picked without approval of overall campaign directors. Tab B also contains
state leaders recommended by the Farm Bureau.
Approve
Disapprove
- 16
RECOMMENDATION #21
a. The farm citizen's group should operate in all 50 states.
b. The national organization will give direction and a firm guide-
line on the target states and when they are named, additional emphasis
on delivering the vote in those states will be given by the entire citizen's
group including the farm section.
c. Tab C lists the 20 top 11 farm" states in terms of (1) payments
to producers, and (2) by cash receipts. These are obviously target
states for the citizen's farm effort combined with the 31 states (Tab D)
where the rural vote is one-third or more of the state's population.
Tab E is a Wallace vote analysis which is rather speculative at this point.
Approve
Disapprove
RECOMMENDATION #22
Tab F contains the most current poll information on farm attitudes
available. It is simply information with a small sample. We recommend
a poll of farmers only even at this early date on the chance that some
corrective action could be taken on an issue, not apparent to the task
force. The task force should consult with ORC on the kind of questions
that should be asked. Tab F also contains maps indicating key cash
crops by states. Possibly some key farm states should be polled in
depth.
Approve
Disapprove
- 17 -
BUDGET
(No recommendation)
We defer at this time on a firm recommendation on a citizen's farmers
budget. As indicated in Tab G, Bob Spitzer submitted a proposed budget
of $1,700,000 at Mission Bay in August of 1969. We do not know what
he got for a budget, nor do we have knowledge of actually what was spent,
although the accounting indicates $88, 696. 77 was spent. Tom Evans,
Executive Director of the '68 Citizen's operation, feels this figure is
suspect. The Spitzer Committee evidently raised only $1,660.26. Bob
Spitzer's preliminary recommendation on a '72 budget is included in
Tab G. He also indicates the operation actually spent $69,607.60 in
advertising space (less staff and the tabloid) and suggests for 1972:
Farm paper advertising
$500,000
Farm audience radio
484,000
Farm audience TV
1,200,000
$2,184,000
It seems pointless for this task force to make budget recommendations
until all task forces have reported and an overall analysis of priority
spending against anticipated fund raising can be made.
-
Dedications and Field Days
May 15, 1971
U.S. Meat Animal Research Center, Clay Center, Nebr.
Mr. Schuetz will represent Senator Hruska.
May 19
Small Grain Field Day, Piedmont Station, Salisbury, N.C.
May 25 & Aug. 24
Sugarcane growers and researchers, sponsored by County
Agents Field Day, Belle Glade, Fla.
June 4
Central Crops Station, Clayton, N.C. (East of Raleigh)
Weed Science Field Day.
June 4
Tobacco Field Day at Rocky Mount Upper Coastal Plain
Experimental Research Station, N.C.
June 13, 4-6 pm
Tobacco Research Station, Greensville, Tenn., non-farm
or city field day.
June 15
Weed Field Day at the Tidewater Station, Plymouth, N.C.
June 16 am
Field Day, Horticultural Research Station, Clinton, N.C.
June 16 pm
Whiteville, N.C., Witchweed Field Day.
June 17
Houma, Louisiana, AES, several members of American Sugar-
cane League, contact meeting.
Week of June 20
Michigan Cereal Leaf Beetle Field Day, Gull Lake, Mich.
Usually, Directors of Experiment Stations and Deans of
Agriculture attend. Farmers receive parasites to release
in their fields for control of the cereal leaf beetle.
June 23-27
Grassland '71 Program, Eugene, Oregon, American Forage
Grassland Council and the Oregon State University.
July 1 or 2
Dedication of Bee Stock Center, Baton Rouge, Louisiana
(Date will be fixed at the convenience of Senator Ellender)
July 7-8
Irrigation Expo '71, Coastal Plain Station, Tifton, Ga.,
Local Development Center, and the College. (Excellent
place for VIP exposure to varied people in South Georgia.)
July 8, 1:30 pm
Weed Research Field Day, Beltsville, Md. Will involve
representatives from 30 or more chemical companies and
interested Federal Agency people in the Washington area.
There are usually about 100 or more people participating.
2
July 8
Dedication of a State facility, Brookings, S.D., (labora-
tory, growth chambers, office complex) in which ARS flax
research will be housed. The facility is one story,
about 100' X 60'.
July 21
Animal Industry Field Day, Lexington, Ky.
July 23
Animal Industry Field Day, Princeton, Ky.
July 27-30
Research on Wheels Tobacco Field Days, Raleigh, N.C., area.
Banquet--tobacco companies, chemical companies and farm
leaders will be present. A companion to this event is
the Annual Research on Wheels Review, Ralcigh, N.C.,
Statler-Hilton, Dec. 7. (These two events are excellent
places for VIP's to meet the public.)
July 29
Agronomy Field Day, Lexington, Ky.
August 9
Tobacco Research Station, Greeneville, Tenn., Burley
Tobacco Field Day.
Aug. 11, 9-3 pm
Tobacco and Beef Cattle Field Day, Greeneville, Tenn.
Aug. 25
Mountain Horticultural Research Station Field Day,
Hendersonville, N.O.
September
Pee Dec Station Field Day, Florence, South Carolina.
Growers attend to see variety tests of cotton and
tobacco, and fertilizer and pesticide trials.
Tentatively
October
Dedication of U.S. Delta States Agricultural Research
Center at Stoneville, Miss. This matter has been brought
to Dr. Thomas' attention to cotablish a dedicatory
comdittee to make specific plans. At this dedication,
the facility can be shown plus work in progress there al
the time. It would give an opportunity to bring Delta
Council, Cotton Council, and other "politically active"
groups into the picture if desired.
October
Dedication of new of North Contral Soil Conservation
Research Center, Morris, Minnesota.
October 26
Soybean Expo, Tifton, Georgia.
December 2
Swine Field Day, Tifton, Georgia.
Feb. 29, 1972
Fifticth Anniversary celebration at U.S. Cotton Research
Station, Shafter, Calif.
Spring 1972
Dedication of the U.S. Grain Marketing Research Center,
Mani attan, Kansas.
ADDITIONAL AGRICULTURAL MEETINGS
1. 43rd Summer Institute, American Institute of Cooperation,
Colorado State University, Fort Collins, Colorado. August 1-4,
1971. Estimated attendance 2500 including over 1000 selected
young leaders, ages 16 to 30, from 40 states.
2. Attend 350th Anniversary of 1st Thanksgiving - Plymouth, Mass.,
November 25, 1971.
3. Visit Future Farmers of A erica Convention - October 13-15, 1971,
Kansas City, Missouri
1971 FAILS AND EXPOSITIONS
ALASAMA
Sedalia-Missouri State Fair, W. Askew
Aug. 21.29
Birmingham-Alacama State Fair,
MONTANA
V. Presson
Oct. 7-16
Great Falls-State Fair,
ARKANSAS
W. Chiesa
July 31-A.3 7
Fort Smith- Livestock
NEBRASKA
Exposition, Peul Latture
Sept. 24-Oct. 2
Linco'n -Nebraska State Fair,
Little Rod:-Arlandos Livestock Exposition,
H. Brandt
Sept. 2-8
C. Miller
Oct. 1-10
NEW HAMPSHIRE
ARIZONA
Deerfisid-Dearfield Fair,
Phoetix-Arizona State Fair,
R. A. Stevens
Sept. 30-Oct. 3
J. Jones
Oct. 28-No.. 7
NEW JERSEY
CALIFORNIA
Trenton-New Jersey State Fair,
Angeles County Fair,
F. E. Keil
Sept. 10-19
P. D. Shephing
Sept. 17-0: 3
COLORADO
NEW MEXICO
Albuquerque-New Mexico State Fair,
Puebio-Colorado State Fair,
T. Knight
Aug. 21-29
F. MacGillivray
Sept. 16-26
CONNECTICUT
NEW YORK
Denbury-Danbury Fair, J. W. Leahy
Oct. 2-11
Syracuse-Ne York State Fair,
DELAWARE
B. W. Potter
Aug. 31-Sept. 6
Harninyton-Delaware State Fair,
NORTH CAROLINA
G. Simpson
July 23-31
Raleigh-North Carolina State Fair.
FLORIDA
R. Pitzer
Oct. 15-23
Tampa-Florida State Fair,
NORTH DAKOTA
J. McKissick Jeter
Feb. 2.13
Minot-North Dakota State Fair,
GEORGIA
M. O. Dable
July 19-25
Atlanta--Southeastern Fair,
OHIO
M. C. Coleman
Sept. 30-Oct. 9
Columbus-Ohio State Fair,
Macon-Gecryla State Fair,
J. L. Kaltenbach
Aug. 26-Sept. 6
Robert M. Wade
Oct. 18-23
IDAHO
OKLAHOMA
Blackfoot-East:rn Idaho State Fair,
Muskogec-Oklahorna Free State Fair,
J. Howell
Sept. 6-11
L. Lamb
Sept. 19.26
Borse-Western 11 St.: Fair,
Oklahoma State Fair
& Exposition, 0. S. this
Sept. 24-0ct. 3
Joseph P. Courch
Aug. 31-Scpt. 6
Tulsa-Tutea State Fair
ILLINOIS
C. C. Lester
Oct. 1-10
Chicago-International Livestock Exposition
L. Caine
Nov. 25-Dec. 1
OREGON
Springfield-Illincis State Fair,
Salem-- Oregon State Fair,
Thomas Evens
Aug. 13-22
R. L. Stevens
Aug. 28-Sept. 6
INDIANA
PENNSYLVANIA
Indianabelis State Fair,
York-York Interstate Fair
Sept. 14-18
Charles C. Davis
Aug. 19-29
Allentown--Allentown Fair, E. Leidig
Aug. 6-14
10WA
SOUTH CAROLINA
Cedar Pagids-A'l lone Fair,
Columbia-South Carolina State Fair,
James W. Grainer
July 2-11
W. L. Abernathy Jr.
Oct. 13-23
Des State Fair,
K. Fulk
Spartanburg--Pied nont Interstate Fair,
Aug. 20-29
Catherine Morrison
Oct. 11-15
Waterlom-Dairy Cattle Congress,
M. Telleen
June 15-20
SOUTH DAKOTA
KANSAS
Huron- South Caketa State Fair.
Hutchinson-Kantes State Fair,
James D. Taylor
Sept. 1.5
H. White
Sept. 18.26
TENNESSEE
Tepeka-Mid America Fair,
Knoxville-Tennassee Valley Fair,
Marie VoKinley
Seot. 10.15
C. Murray
Sept. 10-13
KENTUCKY
Memphis-Mid South Fair, W. Sparks
Sept. 24-Cct. 2
Louisville-Kentucky State Fair,
Nashville-Tennessle State Fair,
Don Johnston
Aug. 19-28
Ted Vaughan
Sept. 17-25
LOUISIANA
TEXAS
Shreveport-State Fair of Louisiens,
Beaument-So Texas State Fair,
J. Moniour
Oct. 22-31
J. Goetschius
Oct. 15.24
MAINE
Dallas-State Fair of Texas.
Skowhegan-Skowheg.n State Fair.
J. Rucker, Jr.
Oct 9-24
Roy [. Sympas
Aug 14-21
MARYLAND
UTAH
State Fair
Sa't Lake City -":2h State Fair,
John M. Hei!
Aug. 30-Sept. 8
H. C. Bringhurst
Sept. 9.19
MASSACHUSETTS
VERMONT
West Soringfield-Enstern States Exposition
Rutiant-Rutiond Fair,
G. Wynne
Sept. 17-25
E. G. Congdon
MICHIGAN
Sept. 5-11
Detroit-Michigan State Fair,
VIRGINIA
E. Keims
Aug. 27-Sept 12
Richmond-State Fair of Virginia,
Escanabt-Upper Penimu's State Fair;
C. Teachworth
Sept.24-Oct. 3
C A. Perras
Aug. 17-22
WASHINGTON
MINNESOTA
Yakima-Central Washington Fair,
St. Paul-Minnesota State Fair,
J. Hugh King
Sept. 29-0: 3
J. Libby
Aug. 28-Sept. 6
WEST VIRGINIA
MISSISSIPPI
Jackson-Mississippi State Fair,
Lewisburg-State Fair of West Virginia.
H. Annison
Oct. 12.19
C. T. Syndenstricker
Aug. 20-23
Tupe'c--Missisioni-Atabema Fair,
WISCONSIN
James M. Savery
Sept. 14-13
Milwallee-Wisconsin State Fair,
MISSOURI
V. Wendland
Aug. 13-22
Kansas City-Meric Royal Chiry Show,
WYOMING
American Rojal L'vestock Show,
Casper-Central Wyomin; Fair,
Geo. R. Shipherd
Oct. 15-23
Kermit P. Floming
Aug. 4.7
10
COUNTY AGENTS DIRECTORY
TABB
KEY FARM CONTACTS
Our list of reliable key farm contacts on a State by State
basis is made up in most cases of ASCS Directors and, in some
cases, State FHA Directors. These individuals are picked based on
our knowledge of the individual's familiarity with that State's
political picture and his political judgment.
In some instances, an individual other than the State ASCS
or FHA Director is named because of that individual's reliability
as opposed to that of the other officials.
It should be emphasized that these men are contacts and not
political organization men. They should in no instances be
publicly identified and care should be used in mentioning their
names because of repercussions.
We have also attempted to select Regional Coordinators on the
basis of a particular individual's knowledge of ri ional farm politics.
TABB
LEGEND: ASCS - STC - State Committee Member
STCC - State Committee Chairman
SED - State Executive Director
STO - State Program Specialist
FHA - DIR - State Director
Alabama
Jim T. Norman - STC
John Garrett (FHA St. Dir.)
Alaska
Walter Kubley, Fed. Coordinator (ASCS St. CEE
Arizona
Joe Sheely - STCC
Arkansas
Aylmer Lynn Lowe - STC
California
Jóe Puppo - STC
Colorado
Carlyle Vickers - SED
Dave Hamil - REA
Connecticut
Warren Thrall - STCC
Delaware
Leon Pleasanton - STC
Florida
Frank Pope - SED
Georgia
A1 Fowler - STC
Hawaii
John Garden Cran - STC
Idaho
George Blick - STCC
Illinois
Miles Hartman - STC
Indiana
Newell Timmons - STC
Iowa
Dale Awtry - SED
Robert R. Pim (FIIA St. Dir.)
Kansas
Frank Mosier - SED
Morgan Williams (FIIA St. Dir.)
Kentucky
Homer Yonts - SED
Louisiana
Bruce Lynn - former STC
Maine
Basil Fox - STCC
Willis Lord - SED
Mahlon M. Delong (FIIA St. Dir.)
Maryland
Homer Schmidt - STC
Bill Sharpe - DD
Massachusetts
Arthur Rosenburg - STCC
Lewis Pontes - SED
Michigan
Dorn Deihl - SED
Alfred LaPorte - (FHA St. Dir.)
Minnesota
Gordon Klenk - (FHA St. Dir.)
Mississippi
Issac Franklin - STC
Sceling B. Wise - (FHA St. Dir.)
Missouri
John Hutcheson - STCC
Montana
Leo Kolstad - SED
Norman Wheeler (FHA St. Dir.)
Nebraska
Merle Mintling - SED
Nevada
Hollis Harris - STC or SED
New Hampshire
Douglas Scammon - SED
New Jersey
John Pew - STC
New Mexico
Alfred Oberg - SED
Carroll D. Hunton (FHA St. Dir.)
New York
Harvey Smith - STCC
Wendall Call - SED
Lucius A. Dickerson - (FIIA St. Dir.)
North Carolina
Sam Rouse - STC
James T. Johnson ( FHA St. Dir.)
North Dakota
William L. Grandy - STC
Ohio
William Bauer - STC
Harle Hicks - Chairman, ASCS
Oklahoma
Harold Hunter - SED
Oregon
Walter Erickson - STCC
Pennsylvania
John Phillips - STCC
Rhode Island
George Kenyon - STCC
South Carolina
William Barmore - SED
E. Whitson Brooks - (FHA St. Dir.)
South Dakota
Ohmer Cook - STC
Archic Gubbrud - (FHA St. Dir. - Ex. Gov
Tennessee
Paul Arp - STC
Clyde York - CCC Adv. Bd.
Paul Koger - (St. Dir.)
Texas
Lynn Futch - FHA Div.
Utah
Wayne Sandall - STC
Vermont
John Clark - STCC
Sherman K. Sprague - (FHA St. Dir.)
Al Heald - SED
Virginia
J. Sam Gillespie - STCC
Richard Goodling - (FHA St. Dir.)
Washington
Robert Deife - SED
Herb Hemingway - STCC
West Virginia
Kermit Zinn - SED
J. Kenton Lamber - (FHA St. Dir.)
Wisconsin
Robert Spitzer - CCC Adv. Bd.
Willis W. Capps - (FHA St. Dir.)
Wyoming
Jack Van Mark - STO -- former STC
Bill Clark - (FHA St. Dir.)
201141071
STATE LEADER RECO M MEN DATIONS
CALIFORNIA
Mr. Norman Liddell
Telephone: 209-439-0186
Fresno, California
Congressional District: #16
Mr. Pete Hamatani
Should be on state committee
Cortland, California
Mr. Wes Bisgaard
Should be on state committee
Holtville, California
COLUMADO
Mr. Lloyd Hodges
Telephone: 303-474-2161
Sedgwick County
Congressional District: #4
Julesburg, Colorado 80737
DELAWARE
F.
1. Mr. John & Walton *
Telephone: 302/697-6960
Route #1
Congress: onal District: 1 AL
P.O. Box 177
Magnolia, Delaware 19962
2. Xr. Auden S. Hopkins, Jr.
Telephone: 302/684-8798
Route 42
Congression - District: AL
P.O. BOX 124
lewes, Delaware 19958
MIDA
Mr. Tornay Lawrence
Telephone: 04-734-2458
1215 Rolling Acres DRive
Congressio District: #4
je Land, "lorida $ .20
"r. Jimmy Regans
Telephone 904-576-6710
oure #. ... 307-A
Congressional District: #2
Madison Torida 32340
Mr. E. kclean, ILI
Telephone: 813-830-8439
You
Box 237
Congressional District: to
alrico, Florida 08394
Commi. :e Chairman in 1968
MA ?Y] AND
1. Mr. Merhle DuVall *
Telephone: 301-845-6222
Walkersville, Maryland 21793
Congressional District: #6
2. Mr. S. Grove Miller
Telephone: 301-
Route #1
Congressional District: #1
North East, Maryland 21901
MINNESOTA
1. Mr. P. D. Hempstead
Telephone: 507-896-3394
Route #1
Congressional District: #1
Houston, Minnesota 55943
2. Mr. Norman Krabbenhoft
Telephone: 218-233-4383
Route #5
Congressional District: #7
Moorhead, Minnesota 56560
MISSOURI
1. Mr. Hubert Kiehl
Telephone: 816-
Malta Bend, Missouri 65339
Congressional District: #4
2. Mr. William Powell
Telephone: 816-748-3101
Princeton, Missouri 64673
Congressional District: #6
3. Mr. Bill Frech
Telephone: 314-474-5942
Columbia, Missouri 65201
Congressional District: #8
NEW MEXICO
Mr. Santiago Marquez
Telephone: 505-864-8366
Star Route #2
Congressional District: #2
P.O. Box #147
Los Lunas, New Mexico 87031
NEW FORK
Mr. Harold Hawley *
Telephone: 315-834-3281
Weedsport, New York 13166
Congressional District: #34
*
Committee Chairman in 1968
OREGON
Mr. C. A. Chapman
Telephone: 503-631-2182
Oregon City, Oregon 97045
Congressional District: #1
PENNSYLVANIA
Mr. Paul Konhaus
Telephone: 717-766-4776
Route #5
Congressional District: #19
Mechanicsburg, Pennsylvania 17055
WEST VIRGINIA
Mr. Henry W. Miller, Jr.
Telephone: 304-428-4075
Paw Paw, West Virginia 25434
Congressional District #2
WYOMING
1. Mr. Jim Wilcox
Telephone: 307-
Douglas, Wyoming 82633
Congressional District: 1 AL
2. Mr. Malcolm Wallop
Telephone: 307-674-6086
Sheridan, Wyoming 82801
Congressional District: 1 AL
THBC
ELECTORAL COLLEGE VOTES - 1972
NUMBER
STATE
OF VOTES
Alabama
9
Alaska
3
Arizona
6
Arkansas
6
California
45
Colorado
7
Connecticut
8
Delaware
3
District of Columbia
3
Florida
17
Georgia
12
Hawaii
4
Idaho
4
Illinois
26
Indiana
13
Iowa
8
Kansas
7
Kentucky
9
Louisiana
10
Maine
4
Maryland
10
Massachusetts
14
Michigan
21
Minnesota
10
Mississippi
7
Missouri
12
Montana
4
Nebraska
5
Nevada
3
New Hampshire
4
New Jersey
17
New Mexico
4
New York
41
North Carolina
13
North Dakota
3
Ohio
25
Oklahoma
8
Oregon
6
Pennsylvania
27
Rhode Island
4
South Carolina
8
South Dakota
4
Tennessen
10
Texas
26
Utah
4
Vermont
3
Virginia
12
Washington
9
West Virginia
6
Wisconsin
II
Wyoming
3
538
Source: Congressional Quarterly, Vol, XXVITI, No. 50, page 2920
STATE REPUBLICAN VOTE
REPUBLICAN
DEMOCRATIC
AMER. IND.
STATE
VOTE
VOTE
VOTE
Alaska
37,600
35,411
10,024
Arizona
266,721
170,514
46,573
California
3,467,664
3,244,318
487,270
Colorado
409,345
331,063
60,813
Delaware
96,714
89,194
28,459
Florida
886,804
676,794
624,207
Idaho
165,369
89,273
36,541
Illinois
2,174,774
2,039,814
390,958
Indiana
1,067,885
806,659
243,108
Iowa
619,106
476,699
66,422
Kansan
478,674
302,996
88,921
Kentucky
462,411
397,541
193,098
Missouri
811,932
791,444
206,126
Montana
138,835
114,117
20,015
Nebraska
321,163
170,804
44,745
Nevad:
73,188
60,598
20,432
New Hampshire
154,903
130,589
11,173
New Jersey
1,325,467
1,264,206
262,187
New Mexico
169,692
130,081
25,737
North Carolina
627,192
464,113
496,188
North Dakota
138,669
94,769
14,244
Ohio
1,791,014
1,700,586
467,495
Oklahoma
449,697
301,658
191,731
Oregon
408,433
358,866
49,683
South Carolina
254,062
197,486
215,430
South Dakota
149,841
118,023
13,400
Tennessee
472,592
351,233
424,792
Utah
238,728
156,665
26,906
Vermont
85,142
70,255
5,104
Virginia
590,319
442,337
321,833
Wisconsin
809,997
748,804
127,835
Wyoming
70,927
45,173
11,105
USDA LIST OF TOP 20 STATES BY CASH RECEIPTS
(1969)
1. California
$4,371,000,000
2. Iowa
3,788,000,000
3. Texas
2,905,000,000
4 Millinois
2,703,000,000
5. Minnesota
1,957,000,000
6. Nebraska
1,933,000,000
T. Kansas
1,718,000,000
8. Wisconsin
1,525,000,000
9. Indiana
1,487,000,000
10. Missouri
1,446,000,000
11. North Carolina
1,406,000,000
12. Florida
1,343,000,000
13. Ohio
1,254,000,000
14. Georgia
1,148,000,000
15. New York
1,081,000,000
16. Arkansas
1,039,000,000
17. Colorado
1,016,000,000
18. Pennsylvania
989,000,000
19. South Dakota
986,000,000
20. Oklahoma
939,000,000
NOTE: Based on cash receipts from farms.
TOP 20 FARM STATES RANKED BY PAYMENTS TO PRODUCERS
(1969)
1. Texas
$501,905,837
2. Iowa
260,351,156
3. Kansas
234,345,362
4. Nebraska
199,464,680
5. Illinois
195,374,477
6. Minnesota
171,155,956
7. North Dakota
162,308,179
8. Missouri
156,259,016
9. Mississippi
133,610,885
10. Indiana
132,164,369
11. California
123,206,394
12. Oklahoma
113,942,941
13. Ohio
103,424,235
14. South Dakota
93,716,269
15. Georgia
86,088,736
16. Arkansas
82,488,245
17. Alabama
82,030,939
18. Montana
79,265,266
19. Tennessee
73,722,614
20. Michigan
73,394,040
THE 1968 FARM VOTE
TAB
(34% + RURAL POPULATION)
REPUBLICAN
STATE
# OF
REPUBLICAN
DEMOCRAT
WALLACE
PERCENTAGE
CNTY'S
1968
Illinois
11
34,143
20,852
5,292
56.5
Michigan
3
20,177
7,536
3,162
65.3
Ohio
3
14,511
8,113
2,915
56.8
Wisconsin
21
100,825
69,397
14,922
54.4
Iowa
55
221,716
141,722
19,654
39.9
Kansas
40
78,447
34,105
11,998
62.8
Minnesota
48
166,080
161,717
16,770
48.2
Missouri
47
132,039
92,055
159
52.1
Nebraska
58
91,363
37,051
lu,544
65.7
North Dakota
42
69,507
45,960
7,452
56.5
South Dakota
45
68,889
51,844
6,409
54.2
Alabama
9
14,168
11,137
44,807
20.0
Arkansas
17
26,773
26,167
33,879
30.8
Florida
3
.1,165
1,605
6,199
10.0
Georgia
23
10,753
14,538
41,870
16.0
Louisiana
4
3,172
4,469
12,805
15.5
Mississippi
20
11,546
20,753
74,624
10.8
North Carolina
24
66,712
69,053
80,459
30.9
South Carolina
7
15,059
18,712
18,204
29.0
Texas
14
10,473
13,967
6,867
33.5
Virginia
21
53,454
39,148
38,525
40.6
Kentucky
51
109,353
69,351
39,645
50.0
Oklahoma
11
20,757
8,433
5,022
60.7
Tennessee
37
73,411
48,571
75,938
37.1
Colorado
8
10,413
5,231
1,854
59.5
Idaho
16
26,203
10,847
7,115
59.3
Montana
16
14,435
9,624
1,887
55.6
Utah
2
2,753
1,409
373
60.7
Wyoming
2
3,959
1,847
643
61.4
Oregon
2
6,093
2,405
951
64.5
Washington
1
841
602
143
53.0
TOTALS
1,479,190
1,048,271
620,087
46.9
NOTE: This single element analysis of the "farm vote" uses nearly all counties in the nation that have at least
34% of their 1960 population classified as rural farm.
TABE
THE THIRD PARTY VOTE: GEORGE WALLACE
Introduction
The two party system in the United States came under sharp stress
in 1968 because of the independent candidacy of George Wallace. His
political movement, formally entitled the American Independent Party,
challenged directly the two-party norm in American politics. However, it
achieved only limited success: 9 million voters, slightly better than 13%
of the total vote, and only 5 states which were all in the Southern Region.
Wallace's percentage share of the votes was below that of other major third
party movements in 1912 and 1924, although his total raw vote was the
largest ever received by a Third Party Candidate. Moreover, the Wallace
third party effort was the most significant attempt in over 20 years to
split off the traditional two-party vote in this country.
THE MOST LIKELY TO BE A WALLACE VOTER
Percent of
Population Group
Population Group
1. Independent Voter
25
2. Farmers
20
3. Men Voters
16
4. Protestant
16
THE LEAST LIKELY TO BE A WALLACE VOTER
Percent of
Population Group
Population Group
1. Non-White
3
2. Catholic
8
3. College Educated
9
Source: Gallup Poll, December, 1968
WALLACE
-231-
WALLACE
TABE
IMPACT OF THE THIRD PARTY VOTE
While news media have attempted to mitigate the effect in 1968 of
the vote for the American Independent Party as being purely in
"redneck" States and of no consequence outside the South, careful
analysis reveals that it was in that year, and could be in 1972,
of far more importance.
It is a matter of history that the AIP or Wallace vote almost
caused the Presidential election to be thrown into the House of
Representati es for final determination. This has been commented
upon and legislated upon so often since 1968 that it needs no
further elaboration.
Not recognized by many, however, is the fact that in many Northern
States the argin of the Republican or Democrat win was very near
the amount of votes siphoned off by the third party movement. This
was true in some border States as well. The two attached tabulations
of AIP votes in Non-Southern and Southern States illustrate this.
For example, in California--the top Non-Southern or border State
for Wallace in total votes--the 487,270 cast for the AIP candidate
could have thrown the margin either way. The GOP got 3,467,664 to
the Democrats' 3,244,318, margin some 264,000 less than the total
Wallace drew off. Among other examples:
RN carried Ohio by a margin of about 90,000--Wallace got
467,495
RN carried Illinois by 135,000--Wallace got 390,000
HHH carried Pennsylvania by 169,000--Wallace got 378,405
-2-
HHH carried Maryland by 17,000--Wallace got 178,734
HHH carried Michigan by 223,000--Wallace got 331,968
RN carried New Jersey by 61,000--Wallace got 262,187
RN carried Missouri by 20,000--Wallace got 206,126
RN carried Wisconsin by 61,000--Wallace got 127,835
HHH carried Washington by 28,000 Wallace got 96,990
Taken together, these two tabulations show that in half of the
50 States (18 carried by RN, 7 by HHH) the AIP vote was a decisive
factor in denying victor to the losing party or a wider margin
to the winner. RN's victory margin was less than the vote
received by Wallace in 18 States. HHH's victory margin was
less than the AIP's in 7 States.
The opposition will contend that RN would have lost these States
were it not for the votes siphoned off from them by Wallace. Like-
wise, we could claim RN could have won the 7 States where the
Wallace vote exceeded the Democrat victory margin had it not been
for the third party candidacy. There is basis for both parties to
point fingers at the other and contend the other is supported by
racists. The important points to consider, however, are:
1. Whether these votes would have been cast for RN if
Wallace had not been in the race.
2. Whether these votes would have been cast for HHH if
Wallace had not been in the race.
-3-
3. Whether these votes are identifiable farm votes
that can be won OV to RN in 1972.
4. Whether these votes will return to the GOP or Democrat
column in 1972 if there is no AIP candidate.
5. Whether these votes will stay with the AIP if their
candidate offers again in 1972.
6. What issues motivate these voters so as to bring them
into the GOP column in 1972 whether or not the AIP candidate
runs.
Non-Southern States
Wallace Vote
% of State
% of National
(ranked)
Total Vote
Wallace Vote
#
1.
California
487,270
6.8
4.92
#
2.
Ohio
467,495
11.8
4.72
#
3.
Illinois
390,958
8.5
3.95
4.
Pennsylvania
378,582
8.0
3.82
5.
New York
358,864
5.3
3.62
6.
Michigan
331,968
10.0
3.35
# 7.
New Jersey
262,187
9.1
2.64
8.
Indiana
243,108
11.4
2.45
# 9.
Missouri
206,126
11.4
2.08
#10.
Kentucky
193,098
18.3
1.95
#11.
Oklahoma
191,731
20.3
1.93
*12.
Maryland
178,734
14.5
1.80
# 13.
Wisconsin
127,835
7.6
1.29
** 14.
Washington
96,990
7.4
.97
# 15.
Kansas
88,921
10.2
.89
16.
Massachusetts
87,088
3.7
.87
* 17.
Connecticut
76,650
6.1
.77
*** 18.
West Virginia
72,560
9.6
.73
19.
Minnesota
68,931
4.3
.69
20.
Iowa
66,422
5.7
.67
21.
Colorado
60,813
7.5
61
22.
Oregon
49,683
61
.50
23.
Arizona
46,573
9.6
47
24.
Nebraska
44,904
8.4
45
25.
Idaho
36,541
12.5
36
#
26.
Delaware
28,459
13.3
28
27.
Utah
26,906
6.4
27
28.
New Mexico
25,737
7.9
26
#
29.
Nevada
20,432
13.2
20
30.
Montana
20,015
7.3
20
31.
Rhode Island
15,67
4.1
15
32.
North Dakota
14,244
5.7
.14
# 33.
South Dakota
13,400
4.7
.13
34.
New Hampshire
11,173
3.8
.11
35.
Wyoming
11,105
8.7
11
# 36.
Alaska
10,024
12.1
.10
37.
Maine
6,370
1.6
.06
38.
Vermont
5,104
3.2
.05
39.
Hawaii
3,469
1.5
.03
Total: 39 states
4,826,148
8.23
48.59
*
-X- Denotes AIP vote greater than Democrat victory margin
#
Denotes AIP vote greater than Republican victory margin
NOTE: The District of Columbia was the only "state" in which
Wallace failed to be placed on the ballot.
WALLACE NATIONAL TOTAL VOTE:
9,897,141
13.49
100.00
WALLACE
-233-
STATE DEMOCRATIC VOTE
REPUBLICAN
DEMOCRATIC
AMER. IND.
STATE
VOTE
VOTE
VOTE
Connecticut
556,721
621,561
76,650
District of Columbia
31,012
139,566
0
Hawaii
91,425
141,324
3,469
Maine
169,254
217,312
6,370
Maryland
517,995
538,310
178,734
Massachusetts
766,844
1,469,218
87,088
Michigan
1,370,665
1,593,082
331,968
Minnesota
658,643
857,738
68,931
New York
3,007,932
3,378,470
358,864
Pennsylvania
2,090,017
2,259,405
378,582
Rhode Island
122,359
246,518
15,678
Texas
1,227,844
1,267,304
584,269
Washington
588,510
616,037
96,990
West Virginia
307,555
374,091
72,560
:
NIXON'S POPULARITY
Question:
"Do you approve or disapprove of the way Nixon
is handling his job as President?"
Date of Poll
Api rove
Disapprove
No Opinion
Jan 1969
NATIONAL
59
5
36
Farmers
74
3
23
Feb 1969
NATIONAL
61
6
33
Farmers
60
2
38
Mid-Mar 1969
NATIONAL
65
9
26
Farmers
69
12
19
Late Apr 1969
NATIONAL
6]
11
28
Farmers
62
10
28
Mid-Jun 1969
NATIONAL
63
16
21
Farmers
52
18
30
Late Jul 1969
NATIONAL
65
17
18
Farmer:
68
14
18
Aug 15-18 1969
NATIONAL
62
20
18
Farmers
59
15
26
Sep 19-22 1969
NATIONAL
58
23
19
Farmers
61
22
17
Oct 3-9 1969
NATIONAL
57
24
19
Farmers
58
14
28
Nov 14-17 1969
*
NATIONAL
68
19
13
Farmers
68
15
17
Jan 2-5 1970
NATIONAL
61
22
17
Farmers
56
15
29
Date of Poll
Approve
Disapprove
No Opinion
Jan 30-Feb 2 1970
NATIONAL
64
24
12
Farmers
63
21
16
Mar 27-29 1970
NATIONAL
55
33
12
Farmers
65
21
14
Apr 17-20 1970 **
NATIONAL
56
31
13
Farmers
69
16
15
May 1-4 1970
NATIONAL
57
31
12
Farmers
59
27
14
May 22-24 1970
NATIONAL
59
29
12
Farmers
77
16
7
Jul 31-Aug 2 1970
NATIONAL
55
32
13
Farmers
63
19
18
Oct 9-13 1970
NATIONAL
58
27
15
Farmers
64
19
17
Nov 14-16 1970
NATIONAL
57
30
13
Farmers
60
27
13
Feb 19-21 1971
NATIONAL
50
36
14
Farmers
53
35
12
Apr 23-25 1971
NATIONAL
50
38
12
Farmers
47
na
na
HEAD-TO-HEAD TRIAL HEATS
The last Gallup trial heat came out June 4, 1971, with
interview dates of May 7-10. The results:
RN
MUSKIE
WALLACE
UNDECIDED
National
39%
41%
12%
8%
Farmers
48.9
30.8
15.8
4.5
RN
EMK
WALLACE
UNDECIDED
National
42
41
10
7
Farmers
39.8
41.4
6.0
12.8
RN
HHH
WALLACE
UNDECIDED
National
42
39
12
7
Farmers
45.1
29.3
13.5
12.1
- 2
This shou 'd be compared with the two earlier polls I brought
to your attention in a previous memo. As a reminder, those
polls showed:
Trial Heat - Gallup, Interview dates, March 12-14,
1971
RN
MUSKIE
WALLACE
UNDECIDED
National
43%
39%
12%
6%
Farmers 54
20
11
15
RN
EMK
WALLACE
UNDECIDED
National
46
38
11
5
Farmers
49
28
11
12
RN HHH
WALLACE
UNDECIDED
National
50
36
12
6
Farmers
57
26
9
8
Trial Heat - Gallup, Interview dates, January 9-10,
1971
RN
MUSKIE
WALLACE
UNDECIDED
National
44%
44%
9%
3%
Farr crs
54
33
6
7
3
RN
EMK
WALLACE
UNDECIDED
National
48%
38%
9%
5%
Farmers
48
37
9
6
RN
HHH
WALLACE
UNDECIDED
National
48
38
10
4
Farmers
53
31
9
7
The most alarming thing about these three polls is the loss
of support among farmers in such a short period of time.
For example, after leading Muskie by 34 points in March,
RN now only leads him by 18, cutting the first result nearly
in half.
This should lead into some questions about the statistical
reliability of the sample. In the March poll there were 88
samples. However there were also 80-odd samples in the
May poll. Gallup then narrows the samples down to registered
voters and the actual sample for both is around 60 65
registered voters. In most circums ances, I would think
this to be enough samples to be statistically reliable, but even
Gallup has warned that there is potential for substantial
statistical error in such a small sample.
Unfortunately, all this gobbledygook about samples leaves us
with inconclusive answers to our questions. However, there
remains a shift in opinion among farmers, and it all comes
after we did SO much PR stuff aimed at farmers. Kennedy has
moved ahead of RN with farmers and the others have moved up,
although Humphrey's is not as dramatic.
I don't think we can make any firm conclusions based on this
information. What we actually need in some point in time is
- 4 -
a good in-depth poll on no one but farmers -- a wide-
ranging poll which tells us a great deal about what they
think and about how they might vote. Until then, I
hesitate to commit myself to a particular analysis of
current farm sentiment
I will comment, however, on the question of how much of
the farm vote we need in order to swing key states in 1972.
Gallup says that in 1968 RN won 51% of the farm vote as
opposed to 29% for Humphrey and 20% for Wallace. I.e.,
RN made an excellent showing among farmers, and it was
decisive. In 1960, RN won 52% of the farm vote. So even
with Wallace in the race, RN got virtually the same amount
of support in 1968 as he got in 1960.
As for 1972, in a three-way race, I don't think we can hope
to get much more than 50%. If we manage that, I honestly
think ;- will be unusual considering the farmers' historic
disenchantment with the "ins" and the harsh impact the
economy (especially inflation) has had on their incomes.
In a two-way race, again, I think that matching the 1960
support a: ng farmers would be a good showing, taking
into consideration the same factors in a three-way race.
I agree that it would be wonderful to get a 60% plus showing
for RN among farmers, and indeed we may need it as a swing
factor. But the whole historical thrust of the farm vote and
its peculiar vulnerability to Democratic promises lead me to
believe that we can't make too much over 50% and probably
ought to be pleased with that. Of course, our aim will be to
let out all the stops and make sure we do everything possible
to win the farm vote.
But we had better be realistic about it and simply understand
that while we can expect good support with farmers, we can't
overlook the fact that any candidate running against the
Secretary of Agriculture, against depressed farm prices,
against a low parity ratio, and against policies which farmers
perceive to be hurting them, cannot help but garner some of
that support.
no use needed -
UNITED STATES DIRECTMENTO
ICW
DEPARTMENT OF AGRICULTURE
OFFICE OF ASSISTANT SECRETARY
WASHINGTON, D.C. 20250
June 9, 1971
To:
John C. Whitaker, Deputy Assistant to the President
Subject:
Agricultural information by commodities
Pursuant to your request, I have attached maps showing the top States
for the 25 most signi ficant agricultural commodities produced in the
United States.
You also asked for an evaluation of the probable price condition pre-
vailing in each commodity in late summer or early fall 1972. I am
sure you understand that there is a volume of uncontrollable factors
affecting each commodity. I make the following forecasts of price
range subject to a major non-warranty.
Cattle and calves
Good
Dairy Products
Good
Hogs
Fair to good
Corn
Good (controllable under set-
aside program)
Soybeans
Good
Eggs
Fair
Turke, S
Fair
Rice
Poor (price will be good because
01 mandatory support program but
export markets dwindling and it
may be necessary to reduce acreage
which will make conditions poor
for rice farmers)
Oranges
Poor
Hay
Totally unpredictable. -- weather
too great a factor
Tobacco
Good
Broilers
Good
Wheat
Good
Tomatoes
Fair
Sugar beets
Good
Sheep and lambs
Poor
Apples
Fair
Peanuts
Good
Grapes
Good
Lettuce
Fair
Barley
Good
2
Soybeans
Good
Cotton
Good
Potatoes
Poor
Greenhouse S nursery
Good
In our FY 1973 budget we should provide sufficient funds for substantial
programs of surplus removable of such crop as oranges, potatoes, apples,
and canned fruits and vegetables.
It would be wise to update this estimate in November or December of 1971
when we will know the effects of the corn blight on the 1971 corn crop and
will be much better able to anticipate the general agricultural situation
for 1972.
Richard Lyng
Assistant Secretary
Attachments
LEADING STATES FOR CASH RECEIPTS, 1969 -- All Commodities (Livestock and crops)
1. Calif.
6. Nebraska
2. Iowa
7. Kansas
3. Texas
8. Wisconsin
4. Illinois
9. Indiana
5. Minnesota
10. Missouri
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 - All Livestock
1
1. Iowa
6. Minnesota
2. Texas
7. Wisconsin
3. Calif.
8. Kansas
4. Nebraska
9. Missouri
5. Illinois
10. Indiana
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 ... All Crops
1. Calif.
6. North Carolina
2. Illinois
7. Indiana
3. Texas
8. Minnesota
4. Florida
9. Kansas
5. Iowa
10. Nebraska
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS. 1969 . Cattle and Calves
1. Total value 1 $12.5 billion
1. Iown
6. Colorado
2. Texas
7. Oklahoma
3. Nebraska
8. South Dakota
4. Kansas
9. Illinois
5. Calif.
10. Minnesota
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 - Datry Products
2. Total value $6.21billion
1. Wisconsin
6. Michigan
2. New York
7. Ohio
3. Califor ia
8. Iowa
4. Pennsylvania
9. Texas
5. Minnesota
10. Illinois
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 - Bogs,
3. Total value $6.7 billion
1. Iowa
6. Minnesota
2. Illinois
7. Ohio
3. Indiana
8. South Dakota
4. Missouri
9. Wisconsin
5. Nebraska
10. Kansas
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 Corn
4. Total valide $2.8 billion
1. Illinois
6. Ohio
2. Iowa
7. Missouri
3. Indiana
8. Kansas
4. Nebraska
9. North Carolina
5. Minnesota
10. South Dakota
1
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 - Soybeans
5. Total value $2.5 billion
1. Illinois
6. Minnesota
2. Iowa
7. Mississippi
3. Indiana
8. Ohio
4. Arkansas
9. Louisiana
5. Missouri
10. Tennessee
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 - Eggs:
6. Total value $2.2 billion
1. California
6. Alabama
2. Georgia
7. Texas
3. North Carolina
8. Indiana
4. Pennsylvania
9. Mississippi
5. Arkansas
10. New York
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 ... Wheat
7. Total value $1.6 billion
1. Kansas
6. Texas
2. North Dakota
7. Nebraska
3. Oklahoma
8. Idaho
4. Washington
9. Illinois
5. Montana
10. South Dakota
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, , 1969 Broffers
8. Total value $1.6 billion
1. Georgia
6. Mississippi
2. Arkansas
7. Texas
3. Alabama
8. Delaware
4. North Carolina
9. Maine
5. Maryland
10. California
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 - Tobacco
9.
Total Value $1.5 billion
1. North Carolina
6. Georgia
2. Kentucky
7. Florida
3. South Carolina
8. M. cyland
4. Virginia
9. Connecticut
5. Tennessee
10. Ohio
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASHI RECEIPTS, 1969.- Greenhouse and Non CIV
10. Total value $922 million
1. California
6. Illinois
2. Florida
7. New Jersey
3. New York
8. Michigan
4. Ohio
9. Oregon
5. Pennsylvania
10. Massachusetts
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 -- . Cotton Lint
11. Total value $889 million
1. Texas
6. Alabama
2. California
7. Tennessee
3. Mississippi
8. Louisiana
4. Arkansas
9. Missouri
5. Arizona
10. Oklahoma
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 - Sorghom Grain
12. Total value $629 million
1. Texas
Arizona
2. Kansas
7. New Mexico
3. Nebraska
8. Colorado
4. California
9. Missouri
5. Oklahoma
10. South Dakota
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, , 1969 ... Potations
13. Total value $605 million
1. Idaho
6. Wisconsin
2. California
7. Florida
3. Maine
8. Oregon
4. Washington
9. Minnesota
5. New York
10. Michigan
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 H.iv
14. Total value $578 million
1. California
6. Arizona
2. Colorado
7. Minnesota
3. Washington
8. Kansas
4. Idaho
9. Nebraska
5. Texas
10. New Mexico
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 -- Oranges
15. Total value $493 million
1. Florida
2. California
3. Arizona
4. Texas
5. Hawaii
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 -- Turkeys
16. Total value $453 million
1. California
6. ARkansas
2. Minnesota
7. Iowa
3. North Carolina
8. Ohio
4. Missouri
9. Virginia:
5. Texas
10. Indiana
U.S. . DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 - Rice
17. Total value $442 million
1. Arkansas
6. Missouri
2. California
3. Texas
4. Louisiana
5. Mississippi
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 -- Tomatoes
!
18. Total value $421 million
1. California
6. Texas
2. Florida
7. Michigan
3. Ohio
8. Pennsylvania
4. New Jersey
9. South Carolina
5. Indiana
10. New York
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, P 1969 Sugar Beets
19. . Total value $368 million
1. California
6. Washington
2. Colorado
7. Wyoming
3. Idaho
8. Montana
4. Minnesota
9. North Dakota
5. Nebraska
10. Michigan
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 - Sheep and Lambs
20. Total value $332 million
1. Texas
6. South Dakota:
2. Colorado
7. Wyoming
3. California
8. Utah
4. Idaho
9. Minnesota
5. Iowa
10. Montana
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 Apple
21. Total value $323 million
1. Washington
6. Virginia
2. New York
7. West Virginia
3. Michigan
8. North Carolina
4. Pennsy lvania
9. Ohio
5. California
10. Massachusetts
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969
Peanuts
22. Total value $ $323 million
1. Georgia
6. Oklahoma
2. Texas
7. Florida
3. North Carolina
8. South Carolina
4. Alabama
9. New Mexico
5. Virginia
10. Mississippi
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 - Grape.
23. Total value $272 million
1. California
6. Arizona
2. New York
7. Ohio
3. Washington
8. ARkansas
4. Michigan
9. South Carolina
5. Pennsylvania
10. Missouri
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, 1969 -- Lettuce
1
24. Total value $258 million
1. California
6. Ohio
2. Arizona
7. Colorado
3. New Mexico
8. New Jersey
4. Texas
9. New York
5. Florida
10. Michigan
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
LEADING STATES FOR CASH RECEIPTS, , 1969 Barley
25. Total value $247 million
1. North Dakota
0. Oregon
2. California
7. Washington
3. intana
8. Arizona
4. Minnesota
9. Oklahoma
5. Idaho
10. Colorado
U.S. DEPARTMENT OF AGRICULTURE
ECONOMIC RESEARCH SERVICE
Table 2.--States ranked by cash receipts, 1969
(Italica--rank of States in U.S.) (Cash receipts in million dellars)
912-013
Livestock
The five Leading commission for cash receipts 1/
Total
and
Crops
State
products
1
2
3
4
5
Bank
C.R.
knock
C.R.
Bank
C.M.
...
ality
C.R.
family
C.R.
Connodity
C.R.
Complety
C.H.
Compodity
C.R.
Maine
38
239
39
13
37
81
Pointoes
3
55
Texas
is
55
Broilers
9
53
Dairy
36
40
Cattle
45
7
See Hangshire
03
57
47
Lia
:/
13
Pairy Prod.
JI
23
King
33
14
Cattle
47
4
Gratite Story. If
4
Applica
21
4
Verment
44
152
43
137
46
14
Datry Prod.
is
116
Cattle
41
15
is:3
is
5
Formal Prul.
19
4
Apples
22
3
Mananchusetts
43
106
ss
91
40
75
bury Prod.
53
43
Crolde Mrary.
:0
25
5,7.5
23
23
Cranberries
I
13
Tobacco
13
9
Name Island
19
21
49
11
29
10
Phiry Pro.
it
5
Cinline Nrsry.
31
5
have
17
3
Potatoes
24
3
Misc. Veg.
41
2/
Connecticut
42
106
J7
100
41
62
Dairy Proc.
;:
Lii)
Free
13
43
Tobacco
9
22
Grahoe Nrary.
13
:0
Cattle
46
6
New York
15
1,001
is
788
23
202
Dary Pro:.
558
Price
10
84
Cattle
34
02
Grahae Firsty.
3
57
Apples
Z
40
feew Jercey
37
250
43
103
30
147
Darry Prod.
32
49
Crohse Nrsry.
7
34
' 's
23
32
Tenatoes
4
16
Asparagus
Z
9
Pennsylvania
14
969
15
752
28
237
Dairy Prod.
4
424
Cattle
29
120
Fells
4
115
Nrsry.
S
43
Mushrooms
I
43
Ohio
13
1,27%
"70
13
404
Dairy Prod.
7
248
Cattle
17
200
Hors
7
109
Corn
6
133
Deybeans
1
1:6
Intiana
9
1,97
7
1
671
Hours
3
301
Com
3
270
3
300
Cittle
21
1.20
Dairy Prod.
12
1.3
Illinois
4
2,73
1,342
2
1,301
Corn
I
734
Here
2
610
Cattle
9
502
Seybeans
1
472
Disry Prod.
10
156
22
563
23
480
18
343
Dairy Prod.
6
251
Cottle
31
115
Hars
17
51
Dry Beans
I
48
TERO
17
43
Wisconsin
&
1,525
7
1,313
31
212
Dairy Prod.
I
847
Cattle
16
221
Hods
9
150
corn
12
42
1680
22
36
Minnesota
5
1,057
6
1,342
8
616
Cattle
10
481
Dairy Prod.
5
421
Herea
6
276
in
5
193
6'
169
lows
2
3,763
1
2,053
930
Cattle
1,37
Hows
. :
1,.
Corn
40
2
3:0
Dairy Prod.
&
210
Minsour
13
1,446
9
1,032
15
414
Chttle
11
1,42
lices
J
ind
Sepheans
5
100
Day Prod.
"
145
Corn
7
92
North Dokola
25
704
33
105
IN
479
Whent
2
201
Cattle
IS
155
Burley
55
Flaxaced
1
i.5
In.ry Prod.
37
33
South Sakota
19
906
11
603
33
183
Cattle
s
510
Horts
:
171
Dairy Prod.
26
64
Corn
10
52
Wheat
10
48
Nebracka
6
1,933
.
1,399
10
934
Cattle
3
998
llegs
5
20
Corn
4
250
Wheat
7
61
Sorghum Crain
3
70
Kancas
7
1,718
&
1,144
9
573
Cottic
4
872
Wheat
I
284
Hogo
10
147
Sorghum Crain
2
125
Dairy Prod.
21
07
Delaware
45
151
41
107
42
1.4
Broilers
&
86
Corn
21
11
Snybeans
24
10
Dairy Prod.
so
9
AVES
43
6
Maryland
36
309
32
26
37
124
Broiders
5
113
Thiry Prod.
19
97
Corn
13
31
Cattle
39
in
Tobacco
:
23
Virginia
30
577
23
3.18
27
2.3
Ditry Prod.
IS
103
Tobaco
J
9,
Cattle
33
61
the
20
37
Browlers
"
33
West Virginia
16
16
:5
BO
45
25
Came
40
25
Bary Prod.
62
22
35
12
7
12
Beceiers
21
9
North Carolina
11
1,400
is
594
6
8:2
:
I
516
Broilers
4
1:9
From
3
107
A
11
119
Parry Prod.
2
92
Smith Carolina
34
400
36
100
29
25
Tobacco
3
3
PARA
19
39
Seybenns
14
57
Castle
35
35
Policy Prod.
?!
Ceorgia
14
1,148
16
740
is
407
Broilers
1
218
1420
2
214
L22
Cattle
30
115
times
12
Fierida
12
1,343
25
382
f
961
Ornnges
I
304
Cuttle
25
137
Dairy Frod.
13
121
Croine Neary.
Z
33
Treators
?
01
Kentucky
21
05
21
488
17
308
Tobacco
2
301
Cattle
.15
234
Dairy Prod.
14
110
13
93
Corn
14
30
Termissee
27
013
21
414
26
270
Cittle
20
100
intry Prod.
17
100
Tobacco
S
7.3
Sections
10
71
Heris
IS
67
Alabama
26
i.3
20
5.7
32
Broilers
3
173
Cattie
26
130
6
100
15
03
Dairy
Prod.
31
50
Mississ.ppi
23
22.7
22
41.2
20
3
Cattle
19
173
Grybeans
7
100
Cotton Lint
3
114
brothers
6
ind
-
9
in
Arkensas
16
1,039
19
534
11
5.5
Sovernme
4
2:3
Broilers
2
211
Rice
I
1:9
Cuttle
21
1.3
123
5
100
Louisiena
31
572
35
254
21
313
Cittle
27
1.22
Rice
4
Xi
Soylicana
9
to
Dairy Prod.
25
69
2
36
Cklahoma
20
939
11
670
25
261
Cartie
1.
538
Whent
3
124
Butry Prod.
23
72
Heye
20
30
Tennuts
6
20
Texas
3
2,905
2
1,703
3
1.123
Cottle
2
1,210
Sorghum Crain
I
317
Cotton Lint
I
253
Dairy Frod.
9
190
7
97
Montana
33
534
21
353
34
181
Cattle
13
242
Whent
5
107
burley
3
33
Surar Dects
8
17
Dairy Prod.
"
16
29
631
31
279
19
352
C..
22
165
Potritions
I
137
Dairy Prod.
27
03
Wheat
&
55
Dects
3
4;
39
2.5
36
1.8
44
&
Credit
23
11.
Sheep Limba
7
19
State Beeta
7
10
Word
2
8
Pairy Prod.
42
7
Colorado
17
1,0:6
17
No
30
200
Cattle
6
643
Dairy Prod.
30
52
Sugar Beets
2
47
Whent
13
35
Shrep Lambs
1
is
New Mexico
35
30
29
209
35
01
Cittle
14
247
Dairy Prod.
43
21
Hav
10
17
Services Crain
1
is
Cotton Lint
13
15
Arizona
28'
002
26
39
72
203
Cattle
12
3.'
Letture
2
07
Cotton Lint
5
3
Dalry Prod.
55
38
Hay
6
20
Utah
10
an
37
166
43
43
Chile
35
66
Dairy Prod.
35
42
Sheep Lumba
8
17
Turkeys
11
1',
1.50
3/
8
Newndn
47
75
to
63
45
13
case
53
50
Palry Prot.
J7
&
Hav
25
7
Steep
23
3
Alialfo Seed
4
3
Washington
24
775
30
23
12
402
Writ
4
111
Dairy Prod.
16
112
Catile
32
10/
Applied
74
retators
+
43
Oregon
32
546
34
256
24
DN
Cattle
24
-
Dairy Prod.
29
54
Wheat
IN
35
Grande Neary.
9
28
Pointocu
$
:
Cilifornia
4,371
3
1,766
I
2,605
Nature
5
8.)
Dairy Prod.
3
481
Name
I
230
Grapes
1
223
Grnhae Nrary.
I
210
Alacan
50
4
SD
3
so
1
any Prod.
so
2
Cuttie
50
?/
1220
49
2/
Potatoca
43
2/
Hny
49
2/
Hnwall
41
199
48
40
35
159
Sugarcane
I
2/
Pineapples
I
Cottle
42
13
Dairy Prod.
45
13
Lise
38
8
United States
47,229
28,439
18,790
Cattle
12,522
Dairy Prod.
6,172
Hoga
4,667
Corn
2,714
Soybeans
2,430
1' See table 11 for unrounded data and relative importance in the respective State. 2/ Less than $500,000. 3/ Cash receipts for minor State estimates and Howall sugarcane and pincapples are not avail-
0261
able for publication.
NOTE: Ornhae Nrery. excludes mushrooms.
STAFF
Discotor
$ 3,000
Assistent Director
2,400
Sicrotaries and clovical (3)
3.900
$9,300
TRAVEL (Including speakers)
30,000
HEARCHARTERS OVERHEAD *
11,000
TELEPHONE
5,000
MAILINGS
Agrikusiness
100,000
Tablold (Total costs including postage)
$700,000
(Agribusiness)
25,000
CAMPAIGH MATERIALS
"Misson for Formers" Surpor strip
1,500
"Hizon for Farmors" button
ECO
2,300
MEDIA
advertising
500,000
Newspaper mats
3,000
Radlo spots
500,000
Toal
185,600
1,700,000
Y/6
Headquarters in Evensville, Wisconsin
UNITED CITIZENS FOR NIXON AGNEW
Comulative Expenditures 'v Activity
As of the Dates Specified
9/20/68
10/5/63
10/10/60
11/1/68
1/31/69
Office National Chairman
$
2,091.09
$
1,923.80
$
2,721.74
"
5,144.98
$
0,242.07
Office National Co-Chairman
200.00
3.550.13
5,016.50
5,730.12
5,542.74
Office National Director
4,783.34
3,195.60
4,135.55
4,242.49
Office Cirector of Administration
110,096.47
154,703.00
109,00%.57
206,610.00
268,002.00
Office of the Controller
6,970.51
7,768.11
7,998.10
0.174.25
Office of Finance
1,890.12
6,120.42
9,775.7
11,000.07
Director of Planning
0,662.12
10,266.34
0,032.27
8,490.56
9,755.01
Speakers, Colebritics/Athletes
23,453.42
36,309.01
47,432.60
61,334.40
80,200.02
Fie'd Operations
25,478.00
44,004.00
66,007.20
$3,411.80
Information Division
33,253.32
72,573.46
05,456.40
120,051.78
Compaign Materials
43,700.19
50,573.40
56,926.63
31,527.67
Automatic Typing
2,594.35
6,305.63
0,506.71
9,496.44
Colunteers
90,961.87
275,003.41
264,637.01
327,514.23
296.30'
Participation Politics
56,002.88
70,966.45
105,752.34
145,350.25
Nizon/Agnew Clubs
12,244.02
22,522.20
34,015.00
57,337.00
-193-
Youth for Wixon/Agnew
17,329.10
20,410.06
37,457.46
66,001.31
Yours Adults, Commitment '68
49,040.17
61,006.21
74,898.48
00,414.13
Lawyers
3,126.52
13,170.34
15,631.00
0,273.31
Veterans
4,305.08
13,011.70
21,772.77
35,703.05
Doctors
161.00
6,043.21
9,117.86
3,012.05
Dentists
2,107.49
Teachers
4,100.25
4,051.46
11.104.04
17,067.10
19.183.22
Farmers Agriculture
15,508.31
28,007.60
46,449.55
38,696.7)
Hayors
3,386.10
3,306.10
3,306.10
11,756.05
11,344.81
Pilots
5,122.00
5,450.00
6,823.51
2,573.03
Mationallties
13,948.43
21,864.66
80,738.47
86,505.30
22,250.17
Young Civic Leaders
4,000.00
4,415.30
1,315.50
2,506.79
0,000,00
Senior Citizens
6,223.40
29,007.52
35,002.52
43,452.00
Law Students
1,052.18
2,330.40
2,015.40
2,816.64
Citizens Leadership Meetings
32,770.01
30,802.07
53,710.05
70,477.01
Secretaries
3,423.62
5,320.73
0,415.70
16,407.00
Soanish-Americans
500.00
2,074.55
4,060.40
15,64.22
Director of Programs
11,105.20
11,346.25
11,423.53
17,511.33
27,020
Clean
--
411.00
$35.00
Cu!! and Fine Arts
--
60.00
107.55
107.00
UNITED CITIZENS FOR NIXON AGNEW
Cumulative Expenditures by Activity
is of the Dates Specified
9/20/68
10/5/60
10/12/68
11/1/63
1/31/09
Ham Radio Operators
--
:
6.95
27.23
27.20
Life Insurance
--
223.00
201.00
Moritime
459.05
1,632.01
2,420.51
2,001.40
Minorities
1,820.52
1,020.52
5,142.70
5,142.79
5,200.50
Scientists and Engineers
140.00
265.00
1,025.65
1,400.66
1,502.00
Director of State Organizations
6,166.39
7,778.05
8,373.85
10,850.07
12,555.00
Senior Advisors
1,016.07
1,096.62
1,065.50
2,264.06
2,432.72
Educators
--
320.23
1,912.30
1,980.00
2,216.60
Certified Public Accountants
--
192.00
207.00
1,026.50
130.10
Communications
--
--
Contervetionists
--
--
120.00
242.40
242.40
Cosmetologists
--
--
--
the Builders and Financers
--
80.00
172.05
1,600.40
1,602.53
Hotel & Restaurant Owners
--
3,645.50
3,053.50
411.36
301.10
Javelers
--
26.00
460.20
510.00
$3.05
Lebor
--
2,920.30
416.26
473.47
407.40
Lumber & Building Materials Dealers
--
74.00
1,321.60
3,420.60
3,501.50
Patent Lowyers
--
24.00
209.00
470.00
590.00
Pharmacists
--
547.70
$13.70
10.00
70.00
Realtors
--
913.50
600.00
600.00
Service Station Attendants
--
2,045.00
1,190.00
1,190.00
1,120.00
Small Dusiness
--
--
Taxi Drivers
--
200.00
200.00
200.00
Telephone Operators
--
25.00
313.50
1,114.54
1,138.50
Trade Associations
--
71.00
71.00
Transportation
--
296.00
1,240.42
4,650.97
1,254.02
Travel agents
--
22.00
37.77
1,112.14
1,079.50
Truckers and Truck Drivers
--
:
County Officials
--
--
4,258.00
3,337.91
3,007.81
Computer Industry
--
--
Landscape Artists
16.00
4.15
237.35
313.22
Trade Associations
1,118.25
1,118.25
1,118.25
1,113.25
1,113.43
Labor (Fleld Operations)
--
--
362.03
448.64
MC.CA
TOTAL
$ 610,594.70
$1,076,776.08
$1,360,354.57
$1,716,134.70
31,967,299.57
UNITED CITIZENS FOR NIXON/AGNEW
Total Expenses by Activity
Through January 31. 103
Expenses
Per Cent
Expenses
Per Cent
through
o! Total
through
of Town
Expense
7278
Expense
Office National Chalrman
$
8,242.97
4
Secretaries
$
10,318.67
=
Office National Co-Chairman
5,542.74
.3
Spanish Americans
23,865.76
Office Rational Dirceior
5,600.97
.3
Director of Programs
27,922.13
Office Director of Administration
269.332.00
13.7
Clergy
435.00
Office of the Controller
9,313.85
.5
Culture and Fine Arts
117.55
Office of Finance
11,333.07
6
Hem Radio Operators
27.43
Director of Plenning
9,755.51
.5
Life Insurance
791.03
Speakers, Celebrities/Athletes
89,203.92
4.5
Munitine
2,001.40
!
Field Operations
108,157.55
5.5
Minorities
5,280.50
3
Information Division
144,837.61
7.4
Scientists and Encineers
1,502.20
:
Compaign Materials
56.917.01
2.9
Director of State Organizations
12,535.39
Automatic Typing
13,567.77
.7
Scnior Advisors
2.452.72
-195-
Volunteers
296,301.18
15.1
Educators
2,336.60
Perticipation Politics
175,957.80
3.9
Certified Public Accountants
133.50
-
Tixon/Anew Clubs
60,257.35
3.1
Conservationists
242.40
-
Youth for Mixon/Agnew
74,703.83
3.8
Home Builders and Financiers
1,682.50
1
Young Adults. Commitment '68
28,981.10
5.0
Hotel and Restaurant Owners
301.10
-
Lawyers
11,075.63
6
Josephons
504.04
-
Veterans
34,535.04
1.8
Lebor
487.42
-
Doctors
4,150.31
2
Lumber i. Building Materials Dealers
3,997.53
2.
Dentists
1,238.43
.1
Patent Lawyers
500.64
Teachers
19,183.22
1.0
Pharmacists
70.00
Farmers/Agriculture
88,606.77
4.5
Service Station Attendents
1,100.00
:
Hayors
11,944.82
6
Taxi Drivers
200.00
-
Pilots
2,576.53
!
Telephone Cocrators
1,130.50
Nationalities
92,259.17
4.7
Trade Associations
71.00
-
Younn Civic Leaders
8,306.55
14
Transportation
1,254.02
Senior Citizens
39.744.61
2.0
Travel Agents
1,079.50
!
in
Law Students
2,872.32
.1
County Officials
3,337.91
.2
Citizens Leadership Meetings &
Landscape Artists
313.22
Special Projects
96,203.59
4.9
Trade Associations
1,118.43
:
Labor (Field Operations
443.64
-
TOTAL
$1,967,208.57
100.0
1
-196-
UNITED CITIZENS FOR
Contribution Received by activities
thro 31, 1830
General Citizens
$233,230.55
Age
-1,650.23
County Officials
25.00
CPA's
7,177.53
Cuban/American Relations Committee
1,822.00
Dentists
4,834.50
Educators
1,141.50
Finance Committee
16,440.00
Grass Roots Committee
100.00
Home Builders End Financers
2,271.00
Hotcl & Restaurant Owners
3,057.50
Insurance Man
395.89
Jewelers
405.00
Landscape/Architacts
1,223.50
Lawyers
25,145.00
Life Underwriters
830.00
Lumber & Duilding Material Dealers
815.00
Maritime
125.00
Mayors
2,255.50
Nationalities
168.25
Nixon/Agnow Clubs
2,585.69
Nixon for President
157.00
Patent Lawyers
1,833.00
Pharmacists
4,333.01
Physicians
38,803.50
Pilots
804.00
Realtors
5,872.60
Scientists and Engineers
63.10
Secretaries
3,684.32
Senior Citizens
108.00
Service Station Attendants
10.00
Speak-to Nixon/Agnew
340.00
TV Committee
62.50
Teachers
1,053.52
Transportation
1,026.50
Travel Agents
908.00
Veterans
5,824.35
Volunteers
7,691.4
Woman
8,284.40
Young Civic Leaders
639.50
Youth for illixon/Agnew
3,710.84
$390,922.34
Contributions received by UCMA for
Other Organizations
313,520.00
TOTAL
$704,442.24
addTo TAB G-
MURPHY PRODUCTS COMPANY, INC.
BURLINGTON, WISCONSIN PHONE 763-3566
DR. R.R. SPITZER
PRESIDENT AND GENERAL MANAGER
June 8, 1971
Mr. John Whitaker
Secretary to the Cabinet
The White House
Washington, D. C.
Dear John:
Attached are:
1. Agriculture for Nixon (what we felt was
necessary) 1908
2. The revised Nixon-Agnew 9/19/68 schedule
(list of publications that actually ran)
In addition to this I am checking on the amount
that we spent.
headquarters, staff, etc.
It is our recommendation for '72 we will need
as follows:
1. More exclusive use of farm papers -- at
least $500,000
2. More exclusive use of farm radio - - at
least $484,000
3. For farm television -- $1,200,000
This time we have to run on the record and it is
not going to be easy. Even this cannot be effective,
however, unless steps are taken which we have dis-
cussed.
Sincerely,
RRS:ch
Encl.
Requested '68
AGRICULTURE FOR NIXON-AGNEW
FARM PRODUCTION EXPENSES
$ BIL
PERCENT
Percent of
pross income
30
60
20
40
EXPENSES
10
20
s
0
0
1850
'53
'56
'59
'62
'65
'69
C
STARTMENT of
RESEARCH HIMI
Reprinted from the
MEDIA
Spring 1964 issue of
AGRI MARKETING
Here's how farmers keep informed
ecent surveys indicate that "in depth" editorial
aterial is 2 necessity in the business of farming
Thomas C. Hickey
esident, Agricultural Publishers Assn.
How do some 3½ million American farmers keep.
Dr. C. H. Sandage of the University of Illinois
formed? What are the sources of information about
has gained much prominence in advertising research.
10 latest techniques in new farming practices?
In 1959 he went into this subject by asking farmers
In the years since World War 11, leading col-
these two questions: (1) "Amount of helpful informa-
gcs across the nation have done much research in
tion from ads?" and, (2) "Amount of dependence
is area. Their aim has been to determine just
farmers can place in ads?"
actly how farmers keep informed.
This is what Dr. Sandage learned:
1.
Amount of helpful information from ads?
The University of Illinois, in 1950, tackled the
Farm publications
28.0%
oblem by asking farmers this question, "What do
Newspapers
19.9
11, a farmer, consider your most important source
TV
8.0
information?" The results were extremely revealing:
Radio
6.4
:.5 percent of the respondents specified farm publica-
2. Amount ci dependence (bolievability) farmers
DDS. Next in importance were farm advisors with 6.0
can place in ads?
reent of the vote; then came neighbors and friends
Farm publications
33.7%
th 5.7 percent; and finally radio and TV, 0.7 per-
Newspapers
18.6
nt.
TV
6.9
While farm publications seem clearly the most im-
Radio
6.2
ortant source for information to farmers, it should
pointed out that the broadcast media, especially
Other studies have been made by such Land Grant
dio, are extremely important in providing up-to-the-
colleges as Purdue, Iowa State and Cornell. A suni-
inute market and weather information for farmers.
mary of some ten such studies provides an over-all
hese media are superb in that area.
picture demonstrating the great prominence of farm
Detailed information about new techniques in
publications in the agricultural business scene.
riculture, however, is another matter. In that respect,
Lumping the studies together, we find farmers keep
rm publications apparently have no rivals. This
informed (about farming practices) in this way:
explained perhaps by suggesting that farm publica-
ons are, in a very real sense, business publications -
Farm publications
65.0%
d the business is that of modern farming "In
Neighbors
50.0
$
pth" editorial material seems necessary to satisfy the
County agents
37.0
rmer's hunger for new information.
Sales literature
26.0
Radio
18.0
In 1961 South Dakota State College asked farmers,
Newspapers
9.0
Vhat is the information source most helpful in new
TV
4.0
ining practices?" The results show: farm publica-
This all suggests that the job of communicating to
ins - 65.8 percent; neighbors and friends - 21.0 per-
the nation's farmers is indeed a big one. But farm
nt; county agents - 13.9 percent; college bolletins
publications in America, aided in varying degrees, by
13.8 percent; radio - 2.7 percent; TV - 2.6 percent.
other media, are doing that job admirably.
M it:
Vhere Farmers Get Information
about Farm Practices
M MAGAZINES
48%
ibors and Friends
16%
ents or Ext. Meetings
13%
Exp. Station Bulletins
6%
Farm Shows
3%
y or Relatives
3%
I Teacher
2%
her
9%
IIld-South Chenical Co. survey among formers using on average of 40 tons of fortilizor each
In eight Southern states: Ala., Ark., Ky., Lo., Hiss., Tonn., Okla., and YOX.
20-131
The
THE SOUTH'S LARGEST FARM MAGAZINE
Progressive Farmer
Birmingham
Now York
Chicago
ore Farmers Depend on Information and Claims Made
n Advertising in Farm Magazines
M MAGAZINES
48%
alogs
20 %
ly Newspapers
19%
1 Weeklies
12%
VISION
7%
io
6%
of Mail
5%
ral Magazines
5%
Dr. C. H. Sandago, Universit, of Illinois Study "Farmors Attitudes Toward Advertising
28-13d
N.
The
THE SOUTH'S LARGEST FARM MAGAZINE
Progressive Farmer
Birmingham New York Chicago Detroit Atlanta Dallas
Urban and Rural
17
No. 11. POPULATION, URBAN AND RUHAL-STATES AND PUERTO Rico: 1050
AND 1000
(In thousands, except percent. 1000 based 00 sample]
1950
1900
STATE OR OTHER AREA
Urban
Rural
Urban
Rural
Number
Percent
Nonfarm
Farm
Number
Percent
Noutarm
Farm
United States
26,847
61.0
$ 31,431
123,015
125,781
60.9
40,507
13,474
7,102
76.2
1,810
403
8,033
76.4
2,297
ISI
New England
472
51.7
320
122
407
51.3
421
43
Maino
New Hompshire
307
57.5
179
47
354
58.3
235
19
Vermont
135
35.4
150
81
150
35.5
101
42
Massachusetts
3,050
8L4
651
80
4,203
83.6
810
36
Rhode Island
667
81.3
111
10
743
80.1
113
4
Connecticut
1,530
77.6
3S5
63
1,056
78.3
525
25
Middle Atlantic
21,272
80.5
4,501
1,355
27,810
81,4
5,625
733
New York
12,652
85.5
1,570
578
14,333
85.4
2,126
325
62
New Jersey
4,185
86.6
511
105
5,374
85.0
611
Pennsylvania
7,403
70.5
2,300
703
8,103
71.6
2,661
350
East North Central
21,186
60.7
6,510
3,703
26,430
73.0
7,227
2,603
Ohio
5,578
70.2
1,315
853
7,121
73.4
2,061
520
Indiana
2,357
50.0
910
C07
2,010
62.4
1,267
456
Illinois
6,750
77.6
1,190
203
8,111
80.7
1,378
563
Michigan
4,503
70.7
1,174
695
5,741
73.4
1,613
411
Wisconsin
1,055
57.9
721
725
2,523
63.8
870
554
5
West North Central
7,305
52.0
3,027
3,720
9,017
53.8
3,518
2,800
Minnesota
1,625
51.5
618
740
2,121
62.1
705
655
Jon's
1,251
47.7
587
783
1,493
53.1
632
662
Missouri
2,433
61.5
608
863
2,673
66.0
are
541
35.2
205
204
N. Dakota
165
26.6
200
2.1
233
S. Dakota
217
33.2
182
251
207
30.3
208
206
Nebraska
622
46.9
312
391
706
51.3
337
309
Kansas
903
52.1
468
411
1,320
61.0
529
321
South Atlantic
10,391
40.1
6,15S
4,633
14,853
57.2
8,783
2,325
Delaware
100
62.6
85
31
203
€5.0
132
22
Maryland
1,616
60.0
514
183
2,254
72.7
737
110
Dist. o: Col
802
100.0
-
701
100.0
Virginia
1,500
47.0
1,027
732
2,005
55.8
1,332
307
W. Virginia
601
31.6
un
411
711
35.2
1,075
121
N. Carolina
1,33
33.7
1,317
1,3/7
1,802
39.5
1,016
808
S. Carolina
778
36.7
as
701
081
41.2
1,050
351
Georgia
1,550
45.3
903
962
2,150
55.3
1,356
407
Florida
1,811
65.5
725
233
3,023
74.0
1,183
108
Exce South Central
4,455
39.1
2,911
4,015
6,831
45.4
4,133
2,050
Kentucky
1,033
36.8
837
074
1,333
41.5
1,137
5-15
Tennessee
1,453
41.1
823
1,015
1,865
52.3
1,116
557
Alabama
1,311
43.8
700
600
1,705
55.0
1,060
403
Mississippi
007
27.9
475
1,007
821
37.7
814
513
West South Central
8,080
55.6
3,213
3,215
11,470
67.7
3,003
1,621
Arkansas
G31
33.0
477
802
765
42.8
650
332
Louislana
1,472
54.8
011
567
2,001
63.3
033
233
Oklahoma
1,130
51.0
511
553
1,495
62.9
001
250
Texas
4,833
62.7
1,351
1,292
7,1%3
75.0
1,600
697
Mountain
2,786
51.9
1,431
8:0
4,600
67.1
1,679
877
Montana
255
43.7
107
135
308
50.2
230
106
Idaho
253
42.9
171
165
317
47.5
217
133
Wyoming
145
40.8
80
57
188
56.8
00
43
Colornio
831
02.7
206
103
1,293
73.7
333
126
New Mexico
312
50.2
207
132
625
65.7
267
50
Arizona
416
55.5
257
77
971
74.5
277
55
Utah
450
65.3
158
81
657
74.9
180
43
Nevada
92
57.2
ss
13
201
70.4
74
10
Packie
11,211
74.4
12,801
11,070
17,150
81.1
3,315
660
Washington
1,503
63.2
002
274
1,910
68.1
710
161
Once
819
53.9
471
223
1,100
02.2
530
133
California
8,530
80.7
1,470
508
13,577
86.4
1,773
351
Marka
31
26.6
10:
(1)
85
37.0
138
2
Hawaii
345
C2.0
155
(1)
431
76.5
138
11
Puerto Rico
805
40.5
11,315
(')
1,009
44.2
11,001
(1)
Represents 1010.
I Farm included with conform for Aleska and Howell.
Term included with nonfarm.
Bource: Dept. of Corprasse, Bureau of the Consus; U.S. Cross of Population: 1050, Vol. II. AND 1900, Vol. I.
PURPOSE OF MEDIC
FARM PAPERS
A two-page spread is suggested in leading national,
regional and vertical publications to explain
Mr. Nixon's position on the farm program.
In twenty key states -- one and two inscrtions will
be placed in state farm publications to detail why
and how farmers will benefit by voting for Nixon-Agnew.
Pertinent highlights of the proposed farm plank will
be featured.
31 publications - $157,745
FARM RADIO
Farm radio is recommended for use in the twenty
key states. We suggest 299 farm stations be used --
18 one-minute spots a week in prime farm time for
six weeks -- from September 23 through November 2.
Radio will be used to urge listeners to comment on
the farm program -- that they will have a voice in
formulating the Nixon farm policy.
108 one-minute announcements on
299 stations @ $15.00 average
Total time - $484,380
0
RURAL NEWSPAPERS
The importance of farming as an industry extends to
41% of the voting population. Those people are
members of industrial groups that supply 31 billion
dollar annual inputs of our agricultural economy.
They also process market and distribute the food and
fibre of our nation's farms to consumers. Their
welfare depends on a healthy agricultural economy.
We plan to tell the Agri-business interdependence
story to people in those rural areas with newspapers
in the twenty key states of California, Pennsylvania,
Illinois, Ohio, Texas, Michigan, New Jersey, Missouri,
Wisconsin, Florida, North Carolina, Virginia, South
Carolina, New York, Tennessee, Maryland, Washington,
Kentucky, Georgia, and Oregon.
Weeklies in twenty key states
2965 papers in Agri-business towns
600-line ads @ 8 cents a line
48 X 2965 papers -- 2 insertions
Weeks of October 7, October 21
-
$284,640
DIRECT MAIL
In every state farmers have faced declining prices
for their products and increased costs for the
production items that they buy.
Urged on by the present administration's program
of food for peace -- of subsidies that have failed
to control production -- farmers have over-produced,
with consequent lowering of net income to farmers.
Farmers generally know that they can not continue
with the democratic administration. They are ready
for a change. They are ready to vote for Nixon-Agnew
-- particularly if they have some assurance of fair
and thoughtful consideration of their problems.
To give them that assurance -- in sufficient detail
-- we propose that a 16-page bulk, direct mail news-
paper tabloid be sent to R.F.D. box holders in the
twenty key states -- to as many others that succeed
in setting up a bona fide state Agriculture for
Nixon-Agnew Committee, complete with an adequate
roster of citizens. Such rosters are to be completed
by September 16.
The direct mail folder will be localized as much as
possible by states with names and add, esses of Agri-
business leaders for Nixon-Agnew.
Estimated Cost - $700,000
SUMMARY
Farm Papers
$ 157,745
Radio
484,380
Weekly Newspapers
284,640
Print Preparation
80,000
Radio Preparation
12,000
Direct Mail
700,000
TOTAL
$1,718,765 requested
REVISED -- 9/19/68
space
Octual
'68
NIXON - AGNEW
Farm Publications
(stell tablock
not lited
Total
Cost
Issue Close Out Circ.
Drovers Journal
620 Lines B/W
620.00
10/10
10/1
10/10
55,841
Farm Journal
Page, B/W (7-1/16" X 10-3/16")
14,790.00
Nov.
10/2
10/12
3,045,853
(Ext.)
Hoard's Dairyman
Page, B/W (9-1/18" X 13")
3,021.20
10/25
9/25
10/25
347,533
Progressive Farmer (9-3/8" X 12-1/8")
Texas - Oklahoma Edition
Page, B/W
2,305.00
Nov.
9/23
10/21
314,000
(Ext.)
Carolinas, Va., Del., Md.
Page, B/W
2,175.00
Nov.
9/23
306,000
(Ext.)
Ky., Tenn., W. Va.
Page, B/W
1,795.00
Nov.
9/23
222,000
(Ext.)
Successful Farming
Page, B/W (7-1/6" X 10-3/16")
6,800.00
Nov.
9/22
10/25 1,330,774
(Ext.)
American Agriculturist & The Rural
New Yorker
Page, B/W (9-1/16"x 13-9/16")
2,394.00
Nov.
10/1
11/1
214,094
California Farmer
Page, B/W (9-1/15"x 13-1/2")
1,672.00
10/5
9/15
10/5
77,184
The Dakota Farmer
Page, B/W (9-1/16" X 13-9/16")
1,368.00
10/5
9/20
10/5
84,368
The Southern Planter
Page, B/W (9-1/16" X 13-9/16")
1,897.00
Nov.
10/5
11/1
195,790
Total
Cost
Issue
Close
Out
Circ.
Farmer Stockman Unit
(9-1/8π X 13-9/16")
The Kansas Farmer Stockman
The Oklahoma Farmer Stockman
The Texas Farmer Stockman
Oct.
9/10
10/1
Page, B/M
4,180.00
Nov.
10/10
11/1
417,585
Harvest State Unit
(9-1/16" X 13-9/16")
Kansas Farmer
10/5
9/20
10/5
Michigan Farmer
10/5
9/20
10/5
Missouri Ruralist
10/12
9/28
10/12
Ohio Farmer
10/5
9/20
10/5
Pennsylvania Farmer
10/12
9/28
10/12
Page, B/W
6,080.00
521,086
Midwest Unit
(9-1/16* 13-9/16")
The Farmer
10/5
9/17
10/5
Nebraska Farmer
10/5
9/20
10/5
Prairie Farmer
10/5
9/17
10/5
Wallaces Farmer
10/12
9/24
10/12
Wisconsin Agriculturist
10/12
9/24
10/12
Page, B/W
9,270.00
1,020,075
lestern Unit
9-1/16"x 13-9/16")
Arizona Farmer Ranchman
10/5
9/20
10/5
Colorado Rancher & Farmer
Nov.
10/15
11/1
Northwest Unit
10/3
9/18
10/3
Idaho Farmer
Montana Farmer Stockman
Oregon Farmer
Utah Farmer
Washington Farmer
Page, B/W
3,222.40
214,045
Southern Unit
9-1/8" X 13-9/16")
Alabama Farmer
Arkansas Farmer
Delmarva Farmer
Florida Grower & Rancher
Georgia Farmer
Kentucky Farmer
(Cont :d.)
Total
Cost
Issue Close Out Circ.
Southern Unit Cont :d.
(9-1/8" X 13-9/16")
Louisiana Farmer
Mississippi Farmer
North Carolina Grower
South Carolina Farmer
Tennessee Farmer
Page, B/W
8,018.00
Oct.
9/15
10/1
678,917
(Ext.)
Grand Total
69,607.60
9,053,145
Fuller & Smith & Ross Inc.
410 North Michigan Ave.
Chicago Illinois 60611