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This file contains:
A report provided by The Citizens for the Re- Election of the President entitled, "Planning for the Re-Election of the President." RE: A comprehensive planning effort to develop the necessary strategy, organization, and operating procedures. 22 pgs. [Subject: Campaign] [Report], 7/2/1971
Indecipherable handwritten note titled, "J8M Projects." 1 pg. [Subject: White House Staff] [Other Document], no date
From Bill Horton to Jeb Magruder. RE: The attached copies of the booklet, "Planning for the Re-Election of the President." Also, included is a quote from "Jesus Christ Superstar." 2 pgs. [Subject: Campaign] [Memo], 7/2/1971
From Bill Horton to Gordon Strachan. RE: The attached note to Jeb Magruder that will summarize the planning activities for the campaign. 1 pg. [Subject: Campaign] [Memo], 6/28/1971
From Bill Horton to Jeb Magruder. RE: An attachment that explains the plan to combine the voting block studies with the Citizens Committee plan. 1 pg. [Subject: Domestic Policy] [Memo], 6/25/1971
From Gordon Strachan to Haldeman. RE: Magruder's Projects. 2 pgs. [Subject: White House Staff] [Memo], 6/1/1971
From Bob Marik to Jeb S. Magruder. RE: The summary of techniques needed as a decision is reached on simulation for 1972. 3 pgs. [Subject: Domestic Policy] [Memo], 6/10/1971
From Gordon Strachan to Haldeman. RE: Magruder's Projects, and the Attorney General's pressing of Magruder to take action with his Task Forces. 2 pgs. [Subject: Domestic Policy] [Memo], 6/15/1971
From Bob Marik to Jeb Magruder. RE: The simulation for 1972, and the need to utilize the techniques that were a success for Kennedy in 1960. 3 pgs. [Subject: Domestic Policy] [Memo], 6/10/1971
Indecipherable handwritten noted dated 6/23. 1 pg. [Subject: White House Staff] [Other Document], no date
Indecipherable handwritten notes dated 6/14. 4 pgs. [Subject: White House Staff] [Other Document], no date
Indecipherable handwritten notes dated 6/9. 4 pgs. [Subject: White House Staff] [Other Document], no date
Indecipherable handwritten notes dated 6/4. 4 pgs. [Subject: White House Staff] [Other Document], no date
From Larry Higby to Bruce Kehrli and Gordon Strachan. RE: The need for an upcoming meeting to discuss what projects will be implemented in California. 1 pg. [Subject: Domestic Policy] [Memo], 6/30/1971
Indecipherable handwritten note. 1 pg. [Subject: White House Staff] [Other Document], no date
From Jeb S. Magruder to the Attorney General. RE: Mrs. Vincent Lombardi. 1 pg. [Subject: Campaign] [Memo], 6/28/1971
From Robert C. Odle, Jr. to Jeb Magruder. RE: The task force meetings. 1 pg. [Subject: Domestic Policy] [Memo], 6/22/1971
From Robert C. Odle, Jr. to Magruder. RE: Concerned Californians Against Nixon. 1 pg. [Subject: Campaign] [Memo], 6/22/1971
From Murray Chotiner to John N. Mitchell. RE: Message that reads,"I received the enclosure from a "friend." It was addressed to me at my law office from San Francisco, indicating that someone is current on my whereabouts." 1 pg. [Subject: Personal] [Memo], 5/20/1971
From Catherine DeWitt Marshall to The President. RE: The problem with President Nixon's waning popularity, and a list of reasons as to why Nixon should retire from office. 2 pgs. [Subject: Campaign] [Letter], 4/12/1971
From Gordon Strachan to Haldeman. RE: Magruder Meeting with the Attorney General-June 23. 2 pgs. [Subject: White House Staff] [Memo], 6/23/1971
From Jeb S. Magruder to the Attorney General. RE: Republican National Committee Budget. 2 pgs. [Subject: Domestic Policy] [Memo], 6/22/1971
A Functional Chart detailing the Executive Committee and the Administration and Organization of the RNC. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A chart detailing the Administrative and Organizational positions of the RNC. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A chart detailing the positions under the Administration of the Deputy Chairman. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A report detailing the Administration, giving the definition, reponsibilites, and functions. 1 pg. [Subject: Domestic Policy] [Report], no date
A chart detailing the list of positions under the Deputy Chairman Communicators. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A report listing several key positions in the RNC in charge of getting out the vote. Such positions include: Direct Mailing, Publications, and an Advisory Board. 1 pg. [Subject: Domestic Policy] [Report], no date
A chart detailing the positions under the Deputy Chairman, Research & Pol. Organization. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A report on the Political Division of the RNC, and a detailed examination on the political programs designed to reelect President Nixon in the upcoming '72 election. 4 pgs. [Subject: Domestic Policy] [Report], no date
From Barry Mountain to Tom Evans. RE: Concerns about the operations at the RNC, and the current financial situation. Attached are financial reports and cash balances from the Republican Party Headquarters. 13 pgs. [Subject: Domestic Policy] [Memo], 6/10/1971
From Gordon Strachan to Haldeman. RE: Magruder Meeting with the Attorney General-June 23. 2 pgs. [Subject: White House Staff] [Memo], 6/23/1971
From Charles Colson to Pat Buchanan. RE: Message that reads: "In connection with your activities in tracking prospective Democratic candidates, the attached should be carefully preserved as HHH's last gasp." 1 pg. [Subject: White House Staff] [Memo], 6/22/1971
From Robert Marik to Jeb Magruder. RE: Marginal Congressional Districts, along with attached lists as of 1970. 3 pgs. [Subject: Domestic Policy] [Memo], 5/17/1971
From Jeb S. Magruder to the Attorney General. RE: An enclosed memorandum from Rob Odle which details how offers of assistance are being handled. 1 pg. [Subject: White House Staff] [Memo], 6/14/1971
From Robert C. Odle, Jr. to Jeb S. Magruder. RE: Offers of Assistance, and the need to acknowledge those wishing to support the President in his bid for reelection. 3 pgs. [Subject: Campaign] [Memo], 6/7/1971
From Robert C. Odle, Jr. to Jeb S. Magruder. RE: The need for at "1971 Brochure" to send to those who write to the President and the RNC offering their assistance. Attached is a xerox copy of Nixon. 2 pgs. [Subject: Domestic Policy] [Memo], 6/23/1971
A newsletter from the Citizens for the Re- Election of the President detailing ways that voters can help secure a successful reelection for President Nixon. 4 pgs. [Subject: Campaign] [Newsletter], no date
From Jeb S. Magruder to The Attorney General. RE: An enclosed memo detailing how offers of assistance are to be handled. 1 pg. [Subject: Domestic Policy] [Memo], 6/14/1971
From Robert C. Odle, Jr. to Jeb S. Magruder. RE: Offers of Assistance. 3 pgs. [Subject: Domestic Policy] [Memo], 6/7/1971
Scholar Source Context
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26145898
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WHSF: Contested, 26-1
core
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document
citationUrl
pageCount
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Source metadata
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26145898
sourceUrl
contentType
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WHSF: Contested, 26-1
description
This file contains:
A report provided by The Citizens for the Re- Election of the President entitled, "Planning for the Re-Election of the President." RE: A comprehensive planning effort to develop the necessary strategy, organization, and operating procedures. 22 pgs. [Subject: Campaign] [Report], 7/2/1971
Indecipherable handwritten note titled, "J8M Projects." 1 pg. [Subject: White House Staff] [Other Document], no date
From Bill Horton to Jeb Magruder. RE: The attached copies of the booklet, "Planning for the Re-Election of the President." Also, included is a quote from "Jesus Christ Superstar." 2 pgs. [Subject: Campaign] [Memo], 7/2/1971
From Bill Horton to Gordon Strachan. RE: The attached note to Jeb Magruder that will summarize the planning activities for the campaign. 1 pg. [Subject: Campaign] [Memo], 6/28/1971
From Bill Horton to Jeb Magruder. RE: An attachment that explains the plan to combine the voting block studies with the Citizens Committee plan. 1 pg. [Subject: Domestic Policy] [Memo], 6/25/1971
From Gordon Strachan to Haldeman. RE: Magruder's Projects. 2 pgs. [Subject: White House Staff] [Memo], 6/1/1971
From Bob Marik to Jeb S. Magruder. RE: The summary of techniques needed as a decision is reached on simulation for 1972. 3 pgs. [Subject: Domestic Policy] [Memo], 6/10/1971
From Gordon Strachan to Haldeman. RE: Magruder's Projects, and the Attorney General's pressing of Magruder to take action with his Task Forces. 2 pgs. [Subject: Domestic Policy] [Memo], 6/15/1971
From Bob Marik to Jeb Magruder. RE: The simulation for 1972, and the need to utilize the techniques that were a success for Kennedy in 1960. 3 pgs. [Subject: Domestic Policy] [Memo], 6/10/1971
Indecipherable handwritten noted dated 6/23. 1 pg. [Subject: White House Staff] [Other Document], no date
Indecipherable handwritten notes dated 6/14. 4 pgs. [Subject: White House Staff] [Other Document], no date
Indecipherable handwritten notes dated 6/9. 4 pgs. [Subject: White House Staff] [Other Document], no date
Indecipherable handwritten notes dated 6/4. 4 pgs. [Subject: White House Staff] [Other Document], no date
From Larry Higby to Bruce Kehrli and Gordon Strachan. RE: The need for an upcoming meeting to discuss what projects will be implemented in California. 1 pg. [Subject: Domestic Policy] [Memo], 6/30/1971
Indecipherable handwritten note. 1 pg. [Subject: White House Staff] [Other Document], no date
From Jeb S. Magruder to the Attorney General. RE: Mrs. Vincent Lombardi. 1 pg. [Subject: Campaign] [Memo], 6/28/1971
From Robert C. Odle, Jr. to Jeb Magruder. RE: The task force meetings. 1 pg. [Subject: Domestic Policy] [Memo], 6/22/1971
From Robert C. Odle, Jr. to Magruder. RE: Concerned Californians Against Nixon. 1 pg. [Subject: Campaign] [Memo], 6/22/1971
From Murray Chotiner to John N. Mitchell. RE: Message that reads,"I received the enclosure from a "friend." It was addressed to me at my law office from San Francisco, indicating that someone is current on my whereabouts." 1 pg. [Subject: Personal] [Memo], 5/20/1971
From Catherine DeWitt Marshall to The President. RE: The problem with President Nixon's waning popularity, and a list of reasons as to why Nixon should retire from office. 2 pgs. [Subject: Campaign] [Letter], 4/12/1971
From Gordon Strachan to Haldeman. RE: Magruder Meeting with the Attorney General-June 23. 2 pgs. [Subject: White House Staff] [Memo], 6/23/1971
From Jeb S. Magruder to the Attorney General. RE: Republican National Committee Budget. 2 pgs. [Subject: Domestic Policy] [Memo], 6/22/1971
A Functional Chart detailing the Executive Committee and the Administration and Organization of the RNC. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A chart detailing the Administrative and Organizational positions of the RNC. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A chart detailing the positions under the Administration of the Deputy Chairman. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A report detailing the Administration, giving the definition, reponsibilites, and functions. 1 pg. [Subject: Domestic Policy] [Report], no date
A chart detailing the list of positions under the Deputy Chairman Communicators. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A report listing several key positions in the RNC in charge of getting out the vote. Such positions include: Direct Mailing, Publications, and an Advisory Board. 1 pg. [Subject: Domestic Policy] [Report], no date
A chart detailing the positions under the Deputy Chairman, Research & Pol. Organization. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A report on the Political Division of the RNC, and a detailed examination on the political programs designed to reelect President Nixon in the upcoming '72 election. 4 pgs. [Subject: Domestic Policy] [Report], no date
From Barry Mountain to Tom Evans. RE: Concerns about the operations at the RNC, and the current financial situation. Attached are financial reports and cash balances from the Republican Party Headquarters. 13 pgs. [Subject: Domestic Policy] [Memo], 6/10/1971
From Gordon Strachan to Haldeman. RE: Magruder Meeting with the Attorney General-June 23. 2 pgs. [Subject: White House Staff] [Memo], 6/23/1971
From Charles Colson to Pat Buchanan. RE: Message that reads: "In connection with your activities in tracking prospective Democratic candidates, the attached should be carefully preserved as HHH's last gasp." 1 pg. [Subject: White House Staff] [Memo], 6/22/1971
From Robert Marik to Jeb Magruder. RE: Marginal Congressional Districts, along with attached lists as of 1970. 3 pgs. [Subject: Domestic Policy] [Memo], 5/17/1971
From Jeb S. Magruder to the Attorney General. RE: An enclosed memorandum from Rob Odle which details how offers of assistance are being handled. 1 pg. [Subject: White House Staff] [Memo], 6/14/1971
From Robert C. Odle, Jr. to Jeb S. Magruder. RE: Offers of Assistance, and the need to acknowledge those wishing to support the President in his bid for reelection. 3 pgs. [Subject: Campaign] [Memo], 6/7/1971
From Robert C. Odle, Jr. to Jeb S. Magruder. RE: The need for at "1971 Brochure" to send to those who write to the President and the RNC offering their assistance. Attached is a xerox copy of Nixon. 2 pgs. [Subject: Domestic Policy] [Memo], 6/23/1971
A newsletter from the Citizens for the Re- Election of the President detailing ways that voters can help secure a successful reelection for President Nixon. 4 pgs. [Subject: Campaign] [Newsletter], no date
From Jeb S. Magruder to The Attorney General. RE: An enclosed memo detailing how offers of assistance are to be handled. 1 pg. [Subject: Domestic Policy] [Memo], 6/14/1971
From Robert C. Odle, Jr. to Jeb S. Magruder. RE: Offers of Assistance. 3 pgs. [Subject: Domestic Policy] [Memo], 6/7/1971
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Richard M. Nixon's Returned Materials Collection
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
1
7/2/1971
Campaign
Report
A report provided by The Citizens for the Re-
Election of the President entitled, "Planning
for the Re-Election of the President." RE: A
comprehensive planning effort to develop the
necessary strategy, organization, and
operating procedures. 22 pgs.
26
1
White House Staff
Other Document
Indecipherable handwritten note titled, "J8M
Projects." 1 pg.
26
1
7/2/1971
Campaign
Memo
From Bill Horton to Jeb Magruder. RE: The
attached copies of the booklet, "Planning for
the Re-Election of the President." Also,
included is a quote from "Jesus Christ
Superstar." 2 pgs.
26
1
6/28/1971
Campaign
Memo
From Bill Horton to Gordon Strachan. RE:
The attached note to Jeb Magruder that will
summarize the planning activities for the
campaign. 1 pg.
Wednesday, June 01, 2011
Page 1 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
1
6/25/1971
Domestic Policy
Memo
From Bill Horton to Jeb Magruder. RE: An
attachment that explains the plan to combine
the voting block studies with the Citizens
Committee plan. 1 pg.
26
1
6/1/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Magruder's Projects. 2 pgs.
26
1
6/10/1971
Domestic Policy
Memo
From Bob Marik to Jeb S. Magruder. RE:
The summary of techniques needed as a
decision is reached on simulation for 1972. 3
pgs.
26
1
6/15/1971
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Magruder's Projects, and the Attorney
General's pressing of Magruder to take action
with his Task Forces. 2 pgs.
26
1
6/10/1971
Domestic Policy
Memo
From Bob Marik to Jeb Magruder. RE: The
simulation for 1972, and the need to utilize
the techniques that were a success for
Kennedy in 1960. 3 pgs.
Wednesday, June 01, 2011
Page 2 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
1
White House Staff
Other Document
Indecipherable handwritten noted dated 6/23.
1 pg.
26
1
White House Staff
Other Document
Indecipherable handwritten notes dated 6/14.
4 pgs.
26
1
White House Staff
Other Document
Indecipherable handwritten notes dated 6/9.
4 pgs.
26
1
White House Staff
Other Document
Indecipherable handwritten notes dated 6/4.
4 pgs.
26
1
6/30/1971
Domestic Policy
Memo
From Larry Higby to Bruce Kehrli and
Gordon Strachan. RE: The need for an
upcoming meeting to discuss what projects
will be implemented in California. 1 pg.
Wednesday, June 01, 2011
Page 3 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
1
White House Staff
Other Document
Indecipherable handwritten note. 1 pg.
26
1
6/28/1971
Campaign
Memo
From Jeb S. Magruder to the Attorney
General. RE: Mrs. Vincent Lombardi. 1 pg.
26
1
6/22/1971
Domestic Policy
Memo
From Robert C. Odle, Jr. to Jeb Magruder.
RE: The task force meetings. 1 pg.
26
1
6/22/1971
Campaign
Memo
From Robert C. Odle, Jr. to Magruder. RE:
Concerned Californians Against Nixon. 1 pg.
26
1
5/20/1971
Personal
Memo
From Murray Chotiner to John N. Mitchell.
RE: Message that reads,' "I received the
enclosure from a "friend." It was addressed
to me at my law office from San Francisco,
indicating that someone is current on my
whereabouts." 1 pg.
Wednesday, June 01, 2011
Page 4 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
1
4/12/1971
Campaign
Letter
From Catherine DeWitt Marshall to The
President. RE: The problem with President
Nixon's waning popularity, and a list of
reasons as to why Nixon should retire from
office. 2 pgs.
26
1
6/23/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Magruder Meeting with the Attorney
General-June 23. 2 pgs.
26
1
6/22/1971
Domestic Policy
Memo
From Jeb S. Magruder to the Attorney
General. RE: Republican National
Committee Budget. 2 pgs.
26
1
Domestic Policy
Other Document
A Functional Chart detailing the Executive
Committee and the Administration and
Organization of the RNC. 1 pg.
26
1
Domestic Policy
Other Document
A chart detailing the Administrative and
Organizational positions of the RNC. 1 pg.
Wednesday, June 01, 2011
Page 5 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
1
Domestic Policy
Other Document
A chart detailing the positions under the
Administration of the Deputy Chairman. 1 pg.
26
1
Domestic Policy
Report
A report detailing the Administration, giving
the definition, reponsibilites, and functions. 1
pg.
26
1
Domestic Policy
Other Document
A chart detailing the list of positions under
the Deputy Chairman Communicators. 1 pg.
26
1
Domestic Policy
Report
A report listing several key positions in the
RNC in charge of getting out the vote. Such
positions include: Direct Mailing,
Publications, and an Advisory Board. 1 pg.
26
1
Domestic Policy
Other Document
A chart detailing the positions under the
Deputy Chairman, Research & Pol.
Organization. 1 pg.
Wednesday, June 01, 2011
Page 6 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
1
Domestic Policy
Report
A report on the Political Division of the
RNC, and a detailed examination on the
political programs designed to reelect
President Nixon in the upcoming '72
election. 4 pgs.
26
1
6/10/1971
Domestic Policy
Memo
From Barry Mountain to Tom Evans. RE:
Concerns about the operations at the RNC,
and the current financial situation. Attached
are financial reports and cash balances from
the Republican Party Headquarters. 13 pgs.
26
1
6/23/1971
White House Staff
Memo
From Gordon Strachan to Haldeman. RE:
Magruder Meeting with the Attorney
General-June 23. 2 pgs.
26
1
6/22/1971
White House Staff
Memo
From Charles Colson to Pat Buchanan. RE:
Message that reads: "In connection with your
activities in tracking prospective Democratic
candidates, the attached should be carefully
preserved as HHH's last gasp." 1 pg.
26
1
5/17/1971
Domestic Policy
Memo
From Robert Marik to Jeb Magruder. RE:
Marginal Congressional Districts, along with
attached lists as of 1970. 3 pgs.
Wednesday, June 01, 2011
Page 7 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
1
6/14/1971
White House Staff
Memo
From Jeb S. Magruder to the Attorney
General. RE: An enclosed memorandum
from Rob Odle which details how offers of
assistance are being handled. 1 pg.
26
1
6/7/1971
Campaign
Memo
From Robert C. Odle, Jr. to Jeb S. Magruder.
RE: Offers of Assistance, and the need to
acknowledge those wishing to support the
President in his bid for reelection. 3 pgs.
26
1
6/23/1971
Domestic Policy
Memo
From Robert C. Odle, Jr. to Jeb S. Magruder.
RE: The need for at "1971 Brochure" to send
to those who write to the President and the
RNC offering their assistance. Attached is a
xerox copy of Nixon. 2 pgs.
26
1
Campaign
Newsletter
A newsletter from the Citizens for the Re-
Election of the President detailing ways that
voters can help secure a successful reelection
for President Nixon. 4 pgs.
26
1
6/14/1971
Domestic Policy
Memo
From Jeb S. Magruder to The Attorney
General. RE: An enclosed memo detailing
how offers of assistance are to be handled. 1
pg.
Wednesday, June 01, 2011
Page 8 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
1
6/7/1971
Domestic Policy
Memo
From Robert C. Odle, Jr. to Jeb S. Magruder.
RE: Offers of Assistance. 3 pgs.
Wednesday, June 01, 2011
Page 9 of 9
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 305
Folder:
[4 Campaign-July 5, July 16, 1971] [Folder 3]
Document
Disposition
1
Return Private/Political "Planning for the Re-election of the
President, 7-2-71
2
Return Private/Political notes, "JSM Projects, " n.d.
3
Return Private/Political [Tabs m.n] Memo, Magruder to AG, 6-14-71
4
Return Private/Political Memo, Magrieder to the A.G., 6-14-71
CONFIDENTIAL
DETERMINED TO BE AN
STRATIVE MARKING
12065, Section 6-102
OR NARS, Date 3.23.82
PLANNING FOR THE
RE-ELECTION OF
THE PRESIDENT
Citizens for the
Re-Election of
the President
July 2, 1971
Copy 4
PLANNING FOR THE
RE-ELECTION OF THE PRESIDENT
B
TABLE OF CONTENTS
Reference
Introduction to Planning for the
Re-election of the President
Page 1
D
Summary of Re-election Planning
Activities
Tab A
Estimated Dates for State Delegate
Selection
Tab B
E
Primaries and Field Organizations
Tab C
Republican Convention
Tab D
F
Polling, Computers and Research
Tab E
Tracking Republican and Democratic
Contenders
Tab F
Spokesmen Resources
Tab F
G
Advertising and Campaign Media
Tab G
Voting Groups and Citizens Committees
Tab H
H
Key to Charts
Tab I
I
INTRODUCTION TO PLANNING
FOR THE RE-ELECTION OF THE PRESIDENT
The Citizens for the Re-Election of the President has initiated a
comprehensive planning effort involving fifteen task forces to develop
the strategy, organization, and operating procedures necessary for
the President's re-nomination and re-election. While some activities
are already being implemented, the emphasis now is on planning, and
if this planning is carried out as projected, the following major steps
will have been completed by the end of November:
-- Plans for field organizations in primary States developed
and some in operation
-- Individuals and procedures to monitor State conventions
determined
-- Convention site selected and announced; liaison with RNC
pre-convention committees operating; procedures for
liaison with convention committees devised
-- Detailed operating plans and budgets for polling, computer
voter analyses, and research developed and approved
Procedures for tracking Republican and Democratic
contenders devised and operating
Plans for the speakers bureau completed
-- Advertising and campaign media organization determined and
initially staffed; communications strategies and budget for
primaries (and preliminarily for general election) developed
and approved
-- Studies of major voter groups completed; Citizens Committee
organization and budget developed and approved
This booklet outlines the various planning activities other than
fund-raising. Attached are planning charts which depict the timing
of the major events, decisions and activities pertaining to the planning
effort. The booklet's purpose is to provide the Campaign Director with
an overview of the planning effort SO he can:
- 2 -
Review the projected timing of major decisions and planning
steps to prepare for various pre-convention activities and
the campaign
Identify any planning activities contrary to his desires
and direct appropriate changes
- - Monitor progress of the planning effort
As a guide to the planning charts this introductory note covers:
- - Timing of re-election planning
-- Organization and explanation of planning exhibits
- - Further work required
TIMING OF RE-ELECTION PLANNING
The planning must be completed and certain decisions made by November
to provide sufficient lead time to establish the operating phase of the
campaign for the primaries starting in February. The filing deadline
for the highly symbolic New Hampshire primary is February 3. Even
if the President decides against placing his name on the New Hampshire
primary ballot, his name will be on the Florida primary ballot unless
he signs an affidavit that he intends not to be a candidate. The filing
deadline for the Florida primary is February 10.
Since the lead time needed to establish the primary organization and
support is estimated to be two to three months, the Campaign Director
should be making decisions pertaining to the primaries in October and
November. Because strategies and procedures for the campaign should
be tested in the primaries, preliminary plans for the general campaign
should be completed in November SO they can be implemented on a trial
basis in the primaries.
ORGANIZATION AND EXPLANATION OF PLANNING EXHIBITS
To make the large amount of information manageable, the planning
activities are depicted in chart form rather than in a narrative description.
These charts show (1) the timing of events critical to the President's
re-election, e. g., primaries, State conventions, Republican Convention
and election, and (2) the major decisions to be made and principal planning
- 3 -
activities to be undertaken over the next five months to make these
events turn out favorably for the President.
There are two aspects to the planning exhibits. First, there is a
summary chart depicting the timing of major events and principal
planning activities (Tab A). A table showing the primary and State
convention dates (Tab B) supports this summary.
Secondly, there are charts showing the principal planning activities
in more detail. Closely paralleling the planning task forces, these
cover:
-- Primaries and Field Organizations (Tab C)
-- Republican Convention (Tab D)
-- Polling, Computers and Research (Tab E)
- - Tracking Republican and Democratic Contenders (Tab F)
- - Advertising and Campaign Media (Tab G)
-- Voting Groups and Citizens Committees (Tab H)
There are seven separate studies on voting groups (e. g., women,
Blacks, elderly, and farmers). Although each study must be tailored
to the group's characteristics, they all have the same mission and
will follow similar steps. Consequently, these seven studies have been
combined into one chart. Also, planning for the Citizens Committee is
included in this chart because of its close relationship with the voting
group studies.
The last tab (Tab I) contains a key to the symbols showing the timing
projected for major events, planning activities and decisions. The
decision points indicated are the estimated final dates by which a decision
should be made for effective implementation. Naturally, the Campaign
Director could make the decision earlier if desirable.
FURTHER WORK REQUIRED
Although the re-election planning effort is well conceived and
initiated, there is an area which deserves further attention. Re-election
planning should be more closely coordinated with the State of the Union
- 4
and Budget to ensure that the Republican platform and major
campaign themes complement these Presidential documents. Liaison
between the Citizens staff and Domestic Council staff has already been
established to coordinate on key issues in target States. This mandate
should be broadened to carry out the following three steps: (1) identify
major issues for 1972 and develop proposed campaign positions and
planks for platform, (2) determine which of the proposed positions
and planks should be reflected in the State of the Union and Budget,
and (3) work with appropriate officials to incorporate these positions
into the State of the Union and Budget. While these steps are indicated
on the summary chart, a detailed plan has not yet been developed to
carry them out. A paper will be drafted describing how this coordination
should be conducted.
July 2, 1971
JUL
SUMMARY OF RE-ELECTION PLANNING ACTIVITIES
Major Events
1. RNC meetings
2. 1971 State and local elections
3. State of the Union and Budget
4. Presidential Preference Primaries (See Tab B)
Filing deadlines
-
Election dates
5. State conventions (see Tab B)
6. Democratic Convention
7. Republican Convention
8. General Election
Principal Planning Activities
1. Primaries and field organizations (see Tab C)
Perform political evaluations of states
-
Establish field organizations for primaries
- - Organize to monitor state conventions
-
- Establish field organizations for campuign
2. Republican Convention (see Tab D)
Select site
Liaison with RNC pre-convention committee
(principally arrangements and rules)
Liaison with convention committees
(principally resolutions and rules)
3. Polling, Computers and Research (see Tab E)
Test and refine target voter approach
Establish general research and candidate tracking
capability
- - Define polling needs; ; plan and establish capabilities
- - Define computer needs; plan and establish capabilities
(continued) (2)
JUL
SUMMARY OF RE-ELECTION PLANNING ACTIVITIES
- - Test research, polling and computer capabilities during
primaries and revise as appropriate for campaign
4. Tracking Republican and Democratic contenders (see Tab F)
-
- Make interim responsibility assignments; start collecting
and analyzing data
- - Establish organization and procedures for primaries
and refine for campaign
5. Spokesmen Resources (see Tab F)
-
- Develop recommendations on scope, speakers, and
procedures
- - Implement approved programs and monitor effectiveness,
revising as needed for the campaign
6. Advertising and Campaign Media (see Tab G)
-
- Build communications organization
- - Develop and implement communications plans for
primaries
- - Develop master plan for campaign
7. Voting Groups and Citizens Committees (see Tab H)
-
- Develop strategies for maximizing vote of major voting
groups for the President
- - Develop organization and budget for overall Citizens
Committee effort and the major subunits
- - Establish Citizens Committees
- - Monitor effectiveness of Citizens Committees; revise
as needed for campaign
8. Coordination with State of the Union and Budget
- - Identify major issues for 1972; develop proposed
Administration positions and planks for platform
- - Determine which of the proposed positions should be
reflected in the SOTU and Budget
- - Work with appropriate officials to incorporate these
positions into SOTU and Budget
ESTIMATED DATES FOR STATE DELEGATE SELECTION
Presidential Preference
Primaries
State
Delegates
1972
Filing
Election
Convention
to GOP
Electoral
State
Deadline
Date
Date
Convention
Votes
Alabama
May or June
17
9
Alaska
May
12
3
Arizona
April
18
6
Arkansas
Late June and
18
6
early July
California
April 7
June 6
96
45
Colorado
July 15
20
7
Connecticut
Between June 1
22
8
and July 15
Delaware
May or July
12
3
District of Columbia March 18
May 2
9
3
Florida*
February 10
March 14
40
17
* President must sign affidavit that he intends not to run for re-election to be excluded from primary ballot
ESTIMATED DATES FOR STATE DELEGATE SELECTION
(2.)
Presidential Preference
Primaries
State
Delegates
1972
Filing
Election
Convention
to GOP
Electoral
State
Deadline
Date
Date
Convention
Votes
Georgia
Early May
24
12
Hawaii
May or June
14
4
Idaho
Mid-June
14
4
Illinois**
January 3
March 21
April 6
58
26
Indiana **
March 23
May 2
June 23
32
13
Iowa
May 6
22
8
Kansas
April
20
7
Kentucky
April
24
9
Louisiana
Spring
20
10
Maine
Early May
8
4
Maryland*
March 24
May 16
26
10
Massachusetts
February 29
April 25
34
14
*
President must sign affidavit that he intends not to run for re-election to be excluded from primary ball
** These States have both Presidential preference primaries and conventions
ESTIMATED DATES FOR STATE DELEGATE SELECTION
(3.)
Presidential Preference
Primaries
State
Delegates
1972
Filing
Election
Convention
to GOP
Electoral
State
Deadline
Date
Date
Convention
Votes
Michigan
At least 60 days
48
21
prior to nation-
al convention
Minnesota
June 23-25
26
10
Mississippi
Late May or
13
7
early June
Missouri
Mid-June
30
12
Montana
June 4-5
14
4
Nebraska*
March 10
May 9
16
5
Nevada
At least 30 days
12
3
prior to national
convention
New Hampshire
February 3
March 7
14
4
* President must sign affidavit that he intends not to run for re-election to be excluded from primary ballot
ESTIMATED DATES FOR STATE DELEGATE SELECTION
(4.)
Presidential Preference
Primaries
State
Delegates
1972
Filing
Election
Convention
to GOP
Electoral
State
Deadline
Date
Date
Convention
Votes
New Jersey
April 29
June 6
40
17
New Mexico
April 7
June 6
After June 6
14
4
New York
Late June and
88
41
early July
North Carolina*
March 7
May 2
32
13
North Dakota
Prior to July 15
12
3
Ohio
February 2
May 2
56
25
Oklahoma
May
22
8
Oregon *
March 14
May 23
18
6
Pennsylvania
February 15
April 25
60
27
Rhode Island
January 31
April 11
8
4
*
President must sign affidavit that he intends not to run for re-election to be excluded from primary ballot
** These States have both Presidential preference primaries and conventions
ESTIMATED DATES FOR STATE DELEGATE SELECTION
(5.)
Presidential Preference
Primaries
State
Delegates
1972
Filing
Election
Convention
to GOP
Electoral
State
Deadline
Date
Date
Convention
Votes
South Carolina
March
22
8
South Dakota
April 22
June 6
14
4
Tennessee* **
March 9
May 4
May
26
10
Texas
Mid-June
52
26
Utah
Mid-July
14
4
Vermont
3rd week in May
12
3
Virginia
May
30
12
Washington
May
24
9
West Virginia
February 5
May 9
18
6
*
President must sign affidavit that he intends not to run for re-election to be excluded from primary ballot
** These States have both Presidential preference primaries and conventions
ESTIMATED DATES FOR STATE DELEGATE SELECTION
(6.)
Presidential Preference
Primaries
State
Delegates
1972
Filing
Election
Convention
to GOP
Electoral
State
Deadline
Date
Date
Convention ***
Votes
Wisconsin*
January 31
April 4
28
11
Wyoming
May 12
12
3
July 1971
*
President must sign affidavit that he intends not to run for re-election to be excluded from primary ballot
***
Three Territories also have delegates: Guam - 3; Puerto Rico - 5; and the Virgin Islands - 3
PRIMARIES AND FIELD ORGANIZATIONS
JUL
1. Perform in-depth review of states including (a) RN popularity
by major voting segment, (b) votes by segment needed to win,
(c) strength of GOP State organization, (d) political power
bases
2. Identify and analyze political risks and benefits of RN's op-
tions in primaries
3. Decision on RN's posture in primaries: whether name on ballot
and degree of effort
4. Develop primary strategies and suggested field organization
for affidavit states plus Illinois and Ohio; establish field
organizations after CD approval
5. Develop primary strategies and suggested field organizations
for remainder of primary states; establish field organizations
after CD approval
6. Identify candidates to monitor state conventions; CD selects;
monitor convention planning and outcome
7. Track support for RN of delegates selected
8. Take action to win over wavering delegates
9. Develop suggested field organization for large non-primary
states; establish after CD approval
10. Develop suggested field organization for small non-primary
states; establish after CD approval
JUL
REPUBLICAN CONVENTION
Site Selection
1. Complete visits to and analyze pros and cons of sites
under consideration
2. Decide President's preferred site; inform Dole
3. RNC site committee meets to formally choose site
4. RNC meeting ratifies site
Operations and Format
1. Develop recommendations and decide on preferred composition
of RNC pre-convention committees; inform Dole
2. Dole announces membership of RNC pre-convention committees:
arrangements, rules, call, contest
3. Develop suggestions on rules and arrangements (especially
length of convention and sessions, program planning, enter-
tainment and media liaison); after CD review, communicate
to committees
4. Maintain liaison with RNC pre-convention committees during
their deliberations; develop detailed plan for arrangements
5. Evaluate and approve general and detailed recommendations of
arrangements committee
6. Evaluate and approve recommendations of rules committee
7. Develop recommendations and decide on preferred convention
officials; inform Dole, work with primaries task force to
ensure tentative candidates are selected as delegates; CD
makes final decision; Dole informed
8. Dole announces convention officials and membership of con-
vention committees: credentials, resolutions, rules and
organization
9. RNC pre-convention committees finalize recommendations
10. Develop suggested platform; after approval, work with appro-
priate Resolutions Committee members to have adopted
11. Convention Committees meet
JUL
POLLING, COMPUTERS AND RESEARCH
General Research
1. Conduct Delaware test
2. Evaluate (a) usefulness of Delaware voting record and
census data analyses and (b) effectiveness of target
voter approach tests
3. Finalize formats and procedures for analyzing voting
records and census data; CD approves formats
4. Perform analyses combining census data with voting pat-
terns for
-
- Primary and target states
Remainder of states
5. Develop recommendations for issue response/attack pro-
cedures, organization and personnel; CD approves
6. Develop recommendation on planning resources devoted to
testing and refining target voter approach; CD decides
7. Develop specific proposals for telephone and mail to tar-
get voters: (1) techniques, organization, and key person-
nel (2) vendors, and (3) costs
8. Review progress on Delaware test and development of tar-
get voter proposal; evaluate benefits and costs of test-
ing target voter approach in 1971 state elections; CD
decides; if yes, conduct test and evaluate results
9. Based upon above steps, CD decides (a) whether to utilize
target voter approach in various primaries and amount bud-
geted, (b) funds devoted to target voter approach in cam-
paign and amount by state, (c) telephone and direct mail
vendors, and (d) research organization and key personnel
10. Develop recommendation on funding simulation demonstra-
tion; CD decides; if yes, develop model and evaluate
results
11. Develop recommendation on funding full scale simulation
model; CD decides; if yes, develop model
Polling
1. Recommendation on assignment of overall responsibility;
CD decides
2. Conduct comprehensive national poll
(continued) (2)
JUL
POLLING, COMPUTERS AND RESEARCH
3. Develop candidates for and decide upon polling consultant
4. Define polling needs for primaries, target states, target
voter approach, and general campaign; determine alterna-
tive methods, vendors and costs for filling needs; CD
decides; implement plans
Computer Capability
1. Define hardware and software needs for: (1) high or low
application of target voter approach and (2) extensive
or limited census and voting record analyses; develop
alternative ways to fulfill needs and estimate costs
2. CD decides how to procure needed computer hardware and
software capability; implement decision
Monitoring Effectiveness
1. Monitor effectiveness and refine in primaries
- - Voting record and census data analyses
- - Issue response capability
- - Target voter approach
- - Polling usefulness
- - Computer capability
- - All vendors
2. Make changes as warranted for campaign
JUL
TRACKING REPUBLICAN AND DEMOCRATIC CONTENDERS
1. Develop recommendation on responsibility and interim
organization; CD approves
2. Track contenders; store and analyze pertinent infor-
mation; support research and advertising activities;
and brief decision-makers as warranted on contenders'
probable strategies
3. Develop recommended organization, key personnel, bud-
get and procedures for primaries and campaign; estab-
lish after CD approval
4. Test organization and procedures in primaries; revise
where weaknesses are apparent, reviewing changes with
CD if warranted
SPOKESMEN RESOURCES
1. Develop information on potential spokesmen and possible
logistical support
2. Develop recommendations on (a) scope of spokesmen op-
eration, (b) speakers and their likely target groups,
(c) advancing support, (d) logistical arrangements, and
(e) procedures, organization and budget; CD reviews and
approves
3. Identify candidates for director of operation; CD decides
4. Initiate and carry out operations in accordance with
decision in step 2 and changes in step 5
5. Monitor effectiveness during primaries; make changes
as warranted
ADVERTISING AND CAMPAIGN MEDIA
JUL
Campaign Organization
1. Develop recommendation on utilization of in-house adver-
tising group versus agencies; CD decides
2. Develop candidates for Advertising Director and other key
positions; CD decides; these positions are filled
3. CD decides upon membership of and establishes communications
strategy committee
4. Establish advertising capability:
- - If in-house, build staff
40%
60%
100%
- - If outside, select agencies
Communications Strategy
1. Building upon polling and research activities, develop pre-
liminary primary and general election plan: themes, media
mix and budget; advertising, direct mail and telephone ven-
dors; by communications strategy committee and CD
2. Translate themes into specific production plans and formats;
develop detailed media plan for primaries; after approval by
strategy committee and CD, monitor production
3. Evaluate effectiveness of communications program in primaries
4. Building upon primary experience and polling, research and
tracking activities, develop master plan for general election
- - Specific production plans and formats
- - Opposition strategies for major Democratic contenders
- - Time phased media plan and budget for all types of adver-
tising, direct mail and telephone, broken down geograph-
ically as close to votes as possible
- - Advertising, direct mail and telephone vendors
5. Pre-test all commercials and direct mail for influence on
voting behavior
6. Strategy committee and CD review and approve master plan
7. Monitor production
8. Monitor implementation of master plan; incorporate changes as
warranted by campaign developments
JUL
VOTING GROUPS AND CITIZENS COMMITTEES
Voting Groups
Voting groups to be studied are the following:
-
- Middle America, ethnic and labor
- - Women
- Elderly
Blacks
-
Farmers
-
- 18-21-year-olds
- - Mexican American and Puerto Ricans
1. Identify and communicate to proper authorities oppor-
tunities to gain support through White House and Depart-
mental actions.
2. Develop position paper on group's (a) electoral importance,
(b) past voting pattern, and (c) attitudes toward Adminis-
tration and issues of particular interest
3. Utilizing comprehensive national poll, determine current
attitude toward RN and opinions on issues
4. Evaluate effectiveness of Delaware tests with groups
5. Coordinating closely with Citizens Committee task force,
develop and analyze costs and benefits of alternative
strategies: (a) presentation of issues and methods of comm-
unication, (b) effort by state, (c) organization and key
personnel, and (d) budget; CD decides
6. Identify group representatives to be possible delegates and
notify primary task force
7. Identify and solicit assistance of influential group media,
organizations and individuals
Citizens Committee
1. Review activities and effectiveness of previous Citizens
Committees
2. Identify additional voter groups for possible Citizens Com-
mittee organization; develop recommendation on strategy, or-
ganization, key personnel and budget; CD approves
(Continued) (2)
JUL
VOTING GROUPS AND CITIZENS COMMITTEES
3. Drawing from step 2 and voter group task forces, dev-
elop recommendation on overall Citizens Committee or-
ganization and budget; CD decides
4. Analyze group voting patterns in 1971 elections and
adjust strategies as appropriate
5. Integrate appropriate voting group task force organi-
zations and activities into Citizens Committee
6. Establish Citizens Committees in primary states and
implement approved strategies
7. Public announcement of national and primary State Citi-
zens Committees
8. Monitor effectiveness of citizens groups; revise strat-
egies and procedures as needed
9. Establish and publicly announce Citizens Committees in
non-primary states
10. Implement approved strategies for all states
KEY TO PLANNING EXHIBITS
Symbol
Meaning
CD
Campaign Director
Major re-election planning
decision
Tentative re-election
planning decision
Task force or campaign
action
State of the Union and
Budget submitted
Primaries and State
conventions
Republican Convention
E
General Election
J8m Projects
Place of women
new Voter Regis
LR
Brochure Target bater- Del Test
And Eleis
Young Voters For riser
43 men for nearn
Ans. U homeardi
toderns
Dem Conten's
Lofi of asis
Farm vote
CONFIDENTIAL
THE WHITE HOUSE
WASHINGTON
DETERMINE TO BE AN
July 2, 1971
MARKING
E.U. 120.3. Settion 0-102
By
Ef
3-23-82
TO:
JEB MAGRUDER
FROM:
BILL HORTON
Attached are five copies of the booklet, Planning for the - Election
of the President. The bill for my consulting services will be
forwarded separately.
As discussed, I anticipate you will distribute four copies as
follows: (1) the Attorney General, (2) H. R. Haldeman,
(3) Jeb Magruder, and (4) Gordon Strachan. I have included a
fifth copy SO that the appropriate detailed planning charts can be
given to the project managers. They should know the target dates
for which they will be held accountable. These charts are more
accurate and less cumbersome than the previous, more detailed
drafts.
Incidentally, I wanted to include the attached scholarly quotation
in the introduction to reinforce the philosophical validity of planning.
Unfortunately, it was mislaid and not included.
Hope the booklets meet your needs.
Attachments
Bill
Copy: Gordon Strachan
JESUS:
Don't you mind about the future, don't you try
to think ahead
Save tomorrow for tomorrow, think about today instead
JUDAS:
Everytime I look at you I don't understand
Why you let the things you did get SO out of hand
You'd have managed better if you'd had it planned- -
(Jesus Christ Superstar)
THE WHITE HOUSE
WASHINGTON
June 28, 1971 DETERMINED TO BE AN
ADMI 21 will MARKING
CONFIDENTIAL
E... and 3, : Sistema 6-102
By
Sf- Date 3-23-8
TO:
GORDON STRACHAN
FROM:
BILL HORTON
The attached note to Jeb will bring
you up to date on my project to summarize
the planning activities for the campaign.
Please call if you have any questions.
Attachment
Biel
Bill J8m 6/28
citizens not yet
Friday for sure!
Copy - Gordon Strachan
FO
THE WHITE HOUSE
WASHINGTON
7/2
June 25, 1971
CONFIDENTIAL
TO:
JEB MAGRUDER
AN
6-102
FROM:
BILL HORTON
3-23-82
The attached should give you a rough idea of the planning document
I plan for the AG and HRH.
In the final product I tentatively plan to combine the voting block
studies with the Citizens Committee plan. However, I have not yet
received plans for the Citizens Committee and Middle America Labor
and Ethnic Vote task forces. Consequently, this section is not
included in the attached draft.
From this stage, I would suggest the following steps:
You review the draft and give me your impressions Monday.
- -
I will review the various task force charts with Harry Flemming
and the project managers to correct any errors or misconceptions
on my part.
Odle tells me he will have the Citizens plan Monday - for sure.
I will then develop the Citizens Committee and voting block section.
After final review with you, I will put it into final, preferably
with the charts on 11" X 17" paper and packaged in a booklet with
tábs.
Incidentally, although I tried to ensure the plans were not patently
unreasonable, because of the number and my time limitations I did not
go into any real depth on any of them. Consequently, I reserve the right
to continue to change them. In spite of some grumbling, I believe the
planning has been a productive exercise. We have spotted some overlooked
items of reasonable importance and clarified some of the major inter-
dependencies between task forces. I hope the AG and HRH find it useful.
I also hope they will view it as a tentative timetable which they
should change if they deem desirable.
I'll call Monday.
Bill
June 15, 1971
MINORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Magruder's Projects
The Attorney General is finally pressing Jeb Magruder for
action by his Task Forces. Magruder is responding and
discussion this morning disclosed the following:
1)
Magruder will draft the recommendation on Advertising
by Friday. He reports that he discussed the subject
with you and the Attorney General and is confident
that all necessary background work has been completed;
2)
The Youth Task Force, of which Counsellor Finch is
Chairman, has not moved towards its recommendation
stage as quickly as hoped. To solve this problem
T. Harding Jones from Finch's starf and Tom Bell
from Senator Brock's staff will work entirely on
youth questions for the next ten days. Bart
Porter, the Youth project manager, will submit
the reconmendation to the Attorney General by
June 25;
3)
Two week recommendation completion deadlines have
also been placed on the farm vote, (Whitaker), Middle
America, Lthnics and Labor (Colson), Primaries and
Field Organizations (Flemming), the Convention
(Timmons), Spokenman Resources (Runsfeld), and
Democratic and Republican Contenders (Buchanan);
4)
Three week recommendation completion deadlines have
been placed also on the Citizens activities (Nagruder),
the Black and Elderly Vote (Garment), and the Women's
Vote (Lauser);
5)
The Attorney General asked Magruder to review the
RHC cash flow, phyroll, and organization chart. He
will receive these materials from Tom Evans on June
18. The question will thon be whether the Citizens
should help fund the INC. Apparently there has been
no discussion of what source of Citizens funds will
go to the RUC.
-2-
6)
The question of whether we should proceed with
Simulation will be considered on June 24. Dr.
Dorge and John Lindotrom, the IBM simulation
man from California, will make a presentation
to Flanigan (ns Chairman of the Polling, Computers,
and Research Tack Force), Magrudor, Hartin Anderson,
Ed Dolold (INC), Lance Torrance (Census), and
possibly Robert Finch. Planigan will prepare a
recommendation for you and the Attorney Coneral.
The question will be whether to proceed with the
$35,000 pilot project.
At Magruder's request, Bob Marik prepared a summary
of the Konnody simulation system of 1960. A copy of th
the memorandum is attached with interesting sections
marked.
GS:elr
June 10, 1971
MEMORANDUM FOR: JEB S. MAGRUDER
FROM:
BOB MARIK
Rith
SUBJECT:
SIMULATION
As we approach a decision on simulation for 1972, I thought it might be help-
ful to summarize the techniques used by Pool and associates for Kennedy in
1960. 1
At the outset, the voters are categorized into a matrix, or groupings, accord-
ing to demographics and past voting behavior. For example,
Other
Catholic
Protestant
(Black, Jewish, etc.)
D* R* I*
D R I
D
R
I
For each Urban
of five
Suburban
regions
Rural
( * Democrat, Republican, Independent)
Figure 1
The matrix in Figure 1 establishes 135 categories: 3 ethnic/religious cate-
gories X 3 political affiliations X 3 demographic patterns X 5 geographic re-
gions.
For each voter category, attitudes on a wide range of issues are determined
from past public opinion polls. For example, in the limited matrix of Figure 1,
Northeastern urban Catholic Republicans may favor a hard line toward Moscow by
55% to 30%, with 15% undecided. That may have been determined from the results
of fifteen different but related questions cn several different polls carried
out over the past few years. Basic attitudes do not seem to change drastically
over time unless some polarizing event has occurred which puts the issue into
new perspective.
The behavior of the voting population for a given campaign is determined by an
analysis of cross-pressures on voters. That is, the ambivalent voter is defined --
as the one whose normal voting loyalties are in conflict with the perceived
issues or candidate images of the particular campaign. It is the bahavior of
this voter who decides the outcome.
1 Ithiel de Sola Pool, Robert P. Abelson and Samuel Popkin, Candidates,
Issues and Strategies: A Computer Simulation of the 1960 and 1964 Presidential
Elections, (Cambridge, Mass: The MIT Press, 1965)
-2-
For example, in 1960, assuming that the religious issue was second to party
affiliation in determining the vote, a Catholic Democrat had no trouble de-
ciding which candidate to support. A Catholic Republican, on the other hand,
felt some cross-pressures and would have been expected to break his traditional
voting pattern in some proportion of cases. On the other hand, if a Protestant
Democrat had run, instead of JFK, entirely different groups would have become
the voters under cross-pressure.
It is possible, by the use of the high-speed capabilities of the computer, to
estimate by calculation what the election outcome would be under a certain set
of assumptions concerning the sensitive issues. The interesting capability of
simulation, according to the 1960 experience, is that it can project reasonably
well what the ambivalent voter will do, based on past patterns of attitude and
behavior. Head-to-head polls early in the campaign merely measure this voter
at various stages of indecision, and therefore only converge upon the eventual
outcome as the election nears. They do not project, and do not claim to do
SO. Neither do they indicate the number of voters under cross-pressures.
In 1960, the simulation "synthesized" individual states by assigning appropriate
proportions of various voter categories from regional samples. This was done
because there were not enough individuals polled in any one state to yield a
sample of adequate size for statistical reliability. Thus, it was assumed that
an upper-income Jewish urban Democrat in Boston was statistically similar in
attitude and voter behavior to his counterpart in New York City, Philadelphia,
Buffalo, etc. That assumption was good enough to allow the simulation model
to predict electoral vote outcome about as accurately as it predicted total na-
tional popular vote, which was close enough to be useful.
In 1960, the simulation model told Kennedy that the religious issue would not
hurt him; that the pro-JFK effect in the close industrial states would more than
offset the anti-JFK effect in the Bible Belt and Deep South, where the Democrats
frequently had a large margin to begin with. That turned out to be the case.
Post-election analysis suggests that the net effect of the religious issue was
to give Nixon 1.5 million added votes, but to give Kennedy 10 additional electoral
votes.
Another interesting application, done after the election, showed a very different
result if the campaign had centered on foreign policy rather than religion. Polls
showed that the voters had substantially higher confidence in Nixon than in Ken-
nedy for the conduct of foreign affairs. If Nixon had advocated a tough line
toward Moscow, and if Kennedy had advocated a more conciliatory, negotiation-
oriented approach (which was essentially the case with Quemoy-Matsu), and if for-
eign policy had become the dominant issue, the simulation showed Nixon receiving
54% of the popular vote, and winning every state outside of the South.
In 1964, the Democrats did not use the simulation group, but the group ran an
election prediction on their own. On the basis of three key issues:civil rights,
nuclear responsibility and social welfare, they prodicted the LBJ landslide quite
well, both nationally and state-by-state.
-3-
Application to the 1972 Republican Campaign
I feel strongly that simulation deserves very careful evaluation in our 1972
planning because it can serve SO well to re-enforce the techniques we are
contemplating for targeting the ambivalent voter. Simulation can be effective
at two levels: at the top-level Strategy Committee as one measure of the sen-
sitivity of given issues, and at the operating-level research and field effort
to more sharply determine who the target voter is, and on what issues he
should be approached. The sophistication of simulation is far greater for
the latter purpose than anything we now have, and it might be justifiable on
that basis alone - greater dollar effectiveness of target communications.
It should be remembered that the value of simulation is not to predict elect-
oral votes, but to suggest what changes might occur and who becomes the ambi-
valent voter, if given issues become dominant. It can be an effective instru-
ment contributing to action decisions during the campaign.
We currently are thinking in terms of defining the ambivalent voter in terms
of past ticket-splitters, or other manifestations of voting behavior. In 1960,
however, Republican Catholics probably broke ranks for the first time in any
number. In 1964, Republican elderly voters probably become ambivalent for the
first time on the conflict between their party's candidate and social security.
A data bank that can give us this second-order capability to determine target
voters on the basis of issues that actually do become dominant in the campaign
would be invaluable. Today, the 1972 issues and the Democratic candidate are
not known, so we must design in a maximum of flexibility.
June 15, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Magruder's Projects
The Attorney General is finally pressing Jeb Magruder for
action by his Task Forces. Magruder is responding and
discussion this morning disclosed the following:
1)
Magruder will draft the recommendation on Advertising
by Friday. He reports that he discussed the subject
with you and the Attorney General and is confident
that all necessary background work has been completed:
2)
The Youth Task Force, of which Counsellor Finch is
Chairman, has not moved towards its recommendation
stage as quickly as hoped. To solve this problem
T. Harding Jones from Finch's staff and Tom Bell
from Senator Brock's staff will work entirely on
youth questions for the next ten days. Bart
Porter, the Youth project manager, will submit
the recommendation to the Attorney General by
June 25;
3)
Two week recommendation completion deadlines have
also been placed on the farm vote, (Whitaker), Middle
America, Ethnics and Labor (Colson), Primaries and
Field Organizations (Flemming), the Convention
(Timmons), Spokesman Resources (Rumsfeld), and
Democratic and Republican Contenders (Buchanan);
4)
Three week recommendation completion deadlines have
been placed also on the Citizens activities (Magruder),
the Black and Elderly Vote (Garment), and the Women's
Vote (Hauser);
5)
The Attorney General asked Magruder to review the
RNC cash flow, payroll, and organization chart. He
will receive these materials from Tom Evans on June
18. The question will then be whether the Citizens
should help fund the RNC. Apparently there has been
no discussion of what source of Citizens funds will
go to the RNC.
-2-
6)
The question of whether we should proceed with
Simulation will be considered on June 24. Dr.
Derge and John Lindstrom, the IBM simulation
man from California, will make a presentation
to Flanigan (as Chairman of the Polling, Computers,
and Research Task Force), Magruder, Martin Anderson,
Ed DeBola (RNC), Lance Torrance (Census), and
possibly Robert Finch. Flanigan will prepare a
recommendation for you and the Attorney General.
The question will be whether to proceed with the
$35,000 pilot project.
At Magruder's request, Bob Marik prepared a summary
of the Kennedy simulation system of 1960. A copy of th
the memorandum is attached with interesting sections
marked.
GS:elr
June 10, 1971
MEMORANDUM FOR: JEB S. MAGRUDER
FROM:
BOB MARIK RHM
SUBJECT:
SIMULATION
As we approach a decision on simulation for 1972, I thought it might be help-
ful to summarize the techniques used by Pool and associates for Kennedy in
1960. 1
At the outset, the voters are categorized into a matrix, or groupings, accord-
ing to demographics and past voting behavior. For example,
Other
Catholic
Protestant
(Black, Jewish, etc.)
D* R* I*
D R I
D
R
I
For each Urban
of five
Suburban
regions
Rural
( Democrat, Republican, Independent)
Figure 1
The matrix in Figure 1 establishes 135 categories: 3 ethnic/religious cate-
gories X 3 political affiliations X 3 demographic patterns X 5 geographic re-
gions.
For each voter category, attitudes on a wide range of issues are determined
from past public opinion polls. For example, in the limited matrix of Figure 1,
Northeastern urban Catholic Republicans may favor a hard line toward Moscow by
55% to 30%, with 15% undecided. That may have been determined from the results
of fifteen different but related questions on several different polls carried
out over the past few years. Basic attitudes do not seem to change drastically
over time unless some polarizing event has occurred which puts the issue into
new perspective.
The behavior of the voting population for a given campaign is determined by an
analysis of cross-pressures on voters. That is, the ambivalent voter is defined
as the one whose normal voting loyalties are in conflict with the perceived
issues or candidate images of the particular campaign. It is the bahavior of
this voter who decides the outcome.
1 Ithiel de Sola Pool, Robert P. Abelson and Samuel Popkin, Candidates,
Issues and Strategies: A Computer Simulation of the 1960 and 1964 Presidential
Elections, (Cambridge, Mass: The MIT Press, 1965)
-2-
For example, in 1960, assuming that the religious issue was second to party
affiliation in determining the vote, a Catholic Democrat had no trouble de-
ciding which candidate to support. A Catholic Republican, on the other hand,
felt some cross-pressures and would have been expected to break his traditional
voting pattern in some proportion of cases. On the other hand, if a Protestant
Democrat had run, instead of JFK, entirely different groups would have become
the voters under cross-pressure.
It is possible, by the use of the high-speed capabilities of the computer, to
estimate by calculation what the election outcome would be under a certain set
of assumptions concerning the sensitive issues. The interesting capability of
simulation, according to the 1960 experience, is that it can project reasonably
well what the ambivalent voter will do, based on past patterns of attitude and
behavior. Head-to-head polls early in the campaign merely measure this voter
at various stages of indecision, and therefore only converge upon the eventual
outcome as the election nears. They do not project, and do not claim to do
SO. Neither do they indicate the number of voters under cross-pressures.
In 1960, the simulation "synthesized" individual states by assigning appropriate
proportions of various voter categories from regional samples. This was done
because there were not enough individuals polled in any one state to yield a
sample of adequate size for statistical reliability. Thus, it was assumed that
an upper-income Jewish urban Democrat in Boston was statistically similar in
attitude and voter behavior to his counterpart in New York City, Philadelphia,
Buffalo, etc. That assumption was good enough to allow the simulation model
to predict electoral vote outcome about as accurately as it predicted total na-
tional popular vote, which was close enough to be useful.
In 1960, the simulation model told Kennedy that the religious issue would not
hurt him; that the pro-JFK effect in the close industrial states would more than
offset the anti-JFK effect in the Bible Belt and Deep South, where the Democrats
frequently had a large margin to begin with. That turned out to be the case.
Post-election analysis suggests that the net effect of the religious issue was
to give Nixon 1.5 million added votes, but to give Kennedy 10 additional electoral
votes.
Another interesting application, done after the election, showed a very different
result if the campaign had centered on foreign policy rather than religion. Polls
showed that the voters had substantially higher confidence in Nixon than in Ken-
nedy for the conduct of foreign affairs. If Nixon had advocated a tough line
toward Moscow, and if Kennedy had advocated a more conciliatory, negotiation-
oriented approach (which was essentially the case with Quemoy-Matsu), and if for-
eign policy had become the dominant issue, the simulation showed Nixon receiving
54% of the popular vote, and winning every state outside of the South.
In 1964, the Democrats did not use the simulation group, but the group ran an
election prediction on their own. On the basis of three key issues:civil rights,
nuclear responsibility and social welfare, they predicted the LBJ landslide quite
well, both nationally and state-by-state.
-3-
Application to the 1972 Republican Campaign
I feel strongly that simulation deserves very careful evaluation in our 1972
planning because it can serve SO well to re-enforce the techniques we are
contemplating for targeting the ambivalent voter. Simulation can be effective
at two levels: at the top-level Strategy Committee as one measure of the sen-
sitivity of given issues, and at the operating-level research and field effort
to more sharply determine who the target voter is, and on what issues he
should be approached. The sophistication of simulation is far greater for
the latter purpose than anything we now have, and it might be justifiable on
that basis alone - greater dollar effectiveness of target communications.
It should be remembered that the value of simulation is not to predict elect-
oral votes, but to suggest what changes might occur and who becomes the ambi-
valent voter, if given issues become dominant. It can be an effective instru-
ment contributing to action decisions during the campaign.
We currently are thinking in terms of defining the ambivalent voter in terms
of past ticket-splitters, or other manifestations of voting behavior. In 1960,
however, Republican Catholics probably broke ranks for the first time in any
number. In 1964, Republican elderly voters probably become ambivalent for the
first time on the conflict between their party's candidate and social security.
A data bank that can give us this second-order capability to determine target
voters on the basis of issues that actually do become dominant in the campaign
would be invaluable. Today, the 1972 issues and the Democratic candidate are
not known, so we must design in a maximum of flexibility.
JSM, L, 8a 6/23
Brochure
adverstising memo
Rnc Finances
Peteresmeyer
Simulation -destrie of marik memo ?
Flan proposal per decision
new staffat cit's - Jy /
H. memo of 6/17 re Regis of 18-21 yr old
odle-Flemming State Status report for A GccH.
-Primary Recommendation meme
Horton's Pert chart
J8m Citizens meeting 9a 6/14
Status of 17 TF's
I
all members contacted?
2
Schedule?
PERT Dont - Horton- 3p today end alwk
Fundraising Brerhure- - cale: Rnc (hafton)
draft, sent lock
Petersmeyer
Youth TF
thank Conventions
Status of CSI - when De Marco, Hoffmant
this
Put Livermore - Ks end of wk; if
week
accep to Reagan, monagan, Luermore;
-
Computers
Blang
they will assegn its to Cits in
Research
each for Wiley - 60,000 CSI.
6/14
T. Harding Jones- - RF said to word
full time for HLP; Grassmuch disagrees
advertising - J8 m handle not HLP;
HL P Draft, wal J 8m to do
HLP
- 15-20 yr all T. Hon I to be contacted
bythP Weeks
1 Spokesman- when poset paper, need
2was Remmy to move
Dick Oreney - Ruve/Howard
- Colson- middle am/Etanics
- Farm Vate - 2 wks Harding+Whitaker +
Horlow re Spitzer-offeredjoe, locationopen.
I
J8m mortha + Paul Keyes; she didn't
see aimtproblem Sat; he will get back
w/a plan for a Show this Fall
alle
v Primaries 4 Fieldory - Odle posote Flemming
- no need for T F, to le cleared w/AG
Based on AG pol mtg.
- by I new full time man
Convention- - Timmons - Chapin
-H & AG decision paper
1
ry 23- Site comm / RRC
- End of this well deusionpaper
to Good- - will have list of indiv's
to de apptel by Dole for the
pre- - Convention Commis
- Decision list
5
Early this week
3
Del to ry - DO -
advertising Memo - this week by J8m
02le Fleming status Report AG,cc H. CC
buth - 2 2 wk Deadline - Tom Bell
Decesion
Youth Regis
I
3 condensation Organization
2
4
Brack's advisory Comm
Foust - Star article re Martha/Tulsa
4th III man to be added by Jy 1; cleared
the malel - H.
Tom Bell - paid by Brock - thur ag /
Spitzer - offered joe at citizens
J8m- Fui - Rnc Payroll; Org chart;
Discuss w/ A G.
Cash Flow
whe Cits money to fund
6/9
CSI - J 8m + De Marco in Dallas
Dean not to go
Schollander- - see mon. 6/28
1 Jan 1972 - possidlebing Calolon loard
-
Flan - Denge meeting - 6/8 Polling
done FU maria 130 Task Force
maul will love revised plan
to G
OMB - H assigned malek to personally
hondle it
Horton
- J8m charged by AG to see
done
that om B pol responsive
- J8M to see malek 1st st
Marik + Bolt- Voter analysis to
devel enput for OMB? ?
Issue Poll - we are not doing well on any
Eventually Marik will have it
J8m cleared w/ H use of malek people
Petersmeyer - Youth report beginning Je 20
L-FU -
L
H
AGre hiring Peteromeyer
Youth TE- Finch; insist on one mon.
need one man responsible
Porter not senior enul.
will get 500,000 out working
for us via Brock
Organization not program.
AG agrees w/ H memo on Youth
Ken Rietz - 3rd man in A, T + R
Brack head of Youth advisory grp
Tom Bell - Brock's Youth organizer
L to do
Jeff Bell - spe writer at
meme mike Dively - mich 87 Legis
Problem- - pelec Move to Organizational
P Traction Finch chapain
Wasting time w/Youth on pablic appeals
until was over - some th as Blacks,
just enuf to show some concern
- Hold JSM responsible by - to get YouthVate
in meantime
- Schollander out Pront w/ Rietz
pulling strings via Brack meme
- Pall youth after Benham brings
material Then
- need to get location of our youth
Hnot big on Tully Plesser
Fred Dutton's new look - Pat.
why does fel. plan need to go in w/Poll Plan
G
J8m- part of large ambualent
marik
Voter program
Derect conne of Census Ben info w/
Rnc Voter analysis and Pollingonts.
appual Je JSMM
addit slaffat Cits - AG approved adding 1.
H- agree use malea on Recruiting
AG- word three malek shop
2 Comptroller - noon Hough -
Combine Office Manager/Recreuter/
Interview People - now Odle, change
to Betl Zooll a John Clark a
Fleming does poe routine + just
signs checks, butseek 21$ man Sptzer)
no one Rr/w H w/o H approval tonly
pay what now receiving
unless "extenualing uncumolanies."
G
June clear staff - Spitzer example
Do FU w/ H re memo on Stapl mty
- a tal paper 7
Mon 9AM
a
J8m mtg to review all TFs.
G
marik on Simulation; Derge's
argue
Flan; a TF to d simulation.
Evans / noll Mountain AG re $ problem
G>H
at RNC - clesh flow proe becl
re this
balloon budget under morton
project
- -Salary structure way up.
AG J8M to get charts + payroll
to get proposal to fund part RNC
G
Film
chis Perry at Rnc;
Status Report
Overles Roll - interview
A G- J8m - 4 Dents
Regional Omn- -
I
Cit Comm to mesh w/ Rnc Reg Chmn.
Dick Richards - fame if WH wants to
line; but not into the Camp.
J8m Dent.
6/4
JSM, L
Bol
Spitzer - E. to offer job at Citizens
Cit has no need now
not plugged into
Bryce Harlere
G
memo H for 815 staff mtg,
re clear everything w/AG
Retersmeyer - Hwill go to AG
PERT Chart- Bill Horton now
wording almost full time
-do more expanded type
- Horton spending inordinamtopleme
Porter- martha called J8m 10 times
Mrs. m is a"Perending members"
of comm - -basis of 12,000 letters
Jsm - not a p.r. problem.
not every time for Porter
G-
Brocher for 300 letters perceral
FU
re what can de for Cit Comm
-not yet final
- H will see + clear.
G at pol mty - H must raise u/ AG
Only Dent + Runny p/wH.
Youth -Benham pulling all avail
G FU
Youth info
Maril
-moving forget Finch
3 wells - detailelpean
Brock
Schollander - letter PalJ8m
K w/ Lewis + Oall
Letter +
To meet AG
memo> AG
meet L, DC, H. etc.
furl to
L.
m - -not on w HS beef bent credibility
6/5
L - il need to get him
- if interested an anonge
to be Youth Orm-
-2 about olym coms but what
23 Primary Sts - probal
recom Intel full comp
G
6 ballot
FU
- G review Deans revison
of go Good Primary analys
Compass Sys one - L not interested
Biggest ploe. - cale- of manager
Convention - Timmons excel jol
17 Tas Forces -
mid am - "O"
Whit/Farm - l wek
advertising - proposal 1 well
in house
computer / Pol -
Dem conten - Bue + maria,
new proposal; Rnc
-Buc shed reen 1 as
doing good joe
see unit.
- public staff scemmorized.
G - send in bummories
Covert -Cal - indies
- directed by J8M?- contact
at comp + at WH
Prolis here at w will
* weekly mty ? -J8n- concelled
c L, J8M, G- Lawk
wild Dean
-
Early next wk mty AG/H -4way
Beggest prol more operational work
than can handle
J8m- G
RNC C - procis w/ $
- Receipts dont motch large
large budget
over. - moutain
Dead;
- not 35
never - Evans - 60
I
De Bolt
Herman- -
had under Bliss
I
Research - De Bolt - Voter Indentil
2
commn's - Lyn not -
Boe T attle - Cal - bus
pr of not runs activities
3
St Party orgs -fomerly
Rechards - now Eeans
Evans - Doing a Drant on the
RNC 2 set ( at A 6 request
finan breakdun
- Shoring costs
Ex - film, AG said BS B
on paying 1/2 until complete
descrip of him. needs.
RNC will blow Soon out of water
G-FU
Eliner alliamsat RNC will
Deon
come concern evil
cause
kill Seoren as she did w/Gleason.
- com cause will subpoena seean
G
L re Flan proe.
Loaks : Safire Dent, Bredenan, cac
FU
June 30, 1971 7/2
MEMORANDUM FOR:
BRUCE KEHRLI
GORDON STRACHAN
FROM:
LARRY HIGBY
I would like to sit down sometime this afternoon, or
whenever is convenient for you, and find out what major
projects we will be taking out to California.
It is my understanding, for example, that we will have a
report on the Magruder system and that Bruce has some
materials on Staff operation, Administration salaries,
etc., that should be ready. We should also figure out
how we are going to work the follow up system while Bob
is in California.
I think now would be a good time to check all of this out.
G.S. - LETIO ges rogular
BEFORE WE up up - Armond
2:30
B
aolder
I
Simul
Mallik
N
mon-
Dem Contendes
M
mon
-
Blacks
4
Elderly -will not make
Tues.
LH:1m
Cover that Pert chart done
by Bill ctorten
715
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D.C. 20006
June 28, 1971
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Mrs. Vincent Lombardi
Mrs. Lombardi has volunteered to assist in the re-election of
the President. She is going to visit our office next week to
discuss where she might be most helpful.
It would seem appropriate that we add her to the original group
of eight members of the Citizens Committee and have a short
public announcement to that effect.
Approve
Disapprove
Comment
JEB S MAGRUDER
CONFIDENTIAL
need
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
not
4/6/24
SUITE 272
1701 PENNSYLVANIA AVENUE. N
WASHINGTON D.C. 20006
June 22, 1971
(202) 333.0020
MEMORANDUM FOR:
MR. JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
SUBJECT:
TASK FORCE MEETINGS
CONVENTION
A meeting of the strategy task force was held last week. Seven of the
ten persons invited were able to attend. Some recommendations from
this meeting are outlined in my June 22 memo to you. Others will be
reported on after they are finalized at a second meeting which Bill
Timmons and I hope to schedule within the next seven days.
CITIZENS
I am presently talking with various members of the group, plus those
who were active in previous Citizens Committee groups, and plan to
have the group meet sometime next week. Hopefully, Tom W. Evans will
be able to join us.
PRIMARIES & FIELD ORGANIZATION
Since the Attorney General's group, on which you, Lee Nunn, and Harry
Flemming sit, has really taken the place of this task force, I think
it would be a mistake to call this one together. The two groups al-
most completely duplicate each other, except for Dean Burch, Bob Finch,
Bob Kunzig, and Howard Russell who were to be on the task force but are
not in the Attorney General's group. The latter group is a better one
and I think it should function as the task force in this area.
bcc: Mr. Gordon C. Strachan
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N W
WASHINGTON, D.C. 20000
June 22, 1971
(202) 333.0920
MEMORANDUM FOR:
MR. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
SUBJECT:
CONCERNED CALIFORNIANS AGAINST NIXON
Pursuant to the Attorney General's request, we have carefully checked
out this group and have found that it is a paper organization with no
support of any consequence. The "president" of the organization,
Catherine Marshall, is not known to any California political leaders
and she is not even listed in the telephone book.
The address on the letterhead is not an office, but an apartment in a
residential district. The apartment is leased to a Pamela Kuskey, who
is a'San Francisco secretary, and evidentially she and Marshall oper-
ate out of it.
The organization and its "president" was checked out exhaustively with
the California right wing, ranging from the responsible moderate con-
servatives to the real nut groups. No one has ever heard of the group
or Marshall.
Thus, I believe we are safe in assuming that the group is of little or
no consequence. All it seems to have done is to write a nasty letter
to the President with copies to Murray Chotiner and a few other people
in Washington.
bcc: Mr. Gordon Strachan - this is sent to you because a copy of
Murray Chotiner's original memo on this subject to the Attorney
General was sent to Mr. Haldeman.
Rob
Job To you this W. check
May 20, 1971
MEMORANDUM FOR
OFFICE RECEIVED OF THE
JOHN N. MITCHELL
MAY 2 1 1971
FROM:
MURRAY CHOTINER
ATTORNEY GENERAL
I received the enclosure from a "friend." It was addressed
to me at my law office from San Francisco, indicating that
someone is current on my whereabouts.
If you do not have anyone checking on this outfit, I can
arrange it to determine who are the people actually behind
the group.
Damay
CC: Mr. . H. R. Haldeman
Concerned
Apt
Californians
Ron
2301 PACIFIC AVENUE. UTT
TTE
6
Against
Smith
Sini
SAN FRANCISCO, CALIFORNIA
Nixon
4/15
put Livermore
98?
Dear Murray,
April 12, 1971
Richard M. Nixon
forry to discover that your
The White House
Washington, D. C.
friend his no principles
Not plusse w
book
Dear Mr. Nixon:
Public opinion polls show your popularity to be waning. We
submit that this is not due to your conduct of the Vietnam war--
although there are probably a great many people who are dis-
heartened by this no-win war--but because of your politically
unnecessary "turn to the left", which is evidenced by your
"keynesian" deficit budget, welfare expansion, national health
insurance proposal, and other welfarist actions.
Enclosed are a few samples of the first in a series of
election materials which will soon be widely distributed in
California to help insure that this state's electoral votes do
not go to you in 1972. While this may indeed result in the
election of a Democrat president (barring the emergence of a
conservative Republican candidate), we feel that the long range
good of the two-party system in general, and the Republican
party in particular, will be well served by your retirement
from office for the following reasons:
1) A clearly conservative majority of Democrats and Republi-
cans elected you in 1968 on the basis of your clearly conservative
election platform. You have betrayed this majority with the
result that conservatives of both parties will be reluctant to
vote for real Republicans in the future.
2) The presence of a Republican neo-socialist in the White
House is having a paralyzing effect upon many conservatives such
as Barry Goldwater and others who would ordinarily oppose in
principle welfarist schemes such as yours, had they been proposed
by a Democrat. You, as a fellow Republican, have preempted their
commitment to principle by appealing to "party loyalty".
3) The fact that you have cloaked your liberal/socialist
proposals in conservative rhetoric clearly indicates that you
yourself recognize that the majority of the electorate is in
fact conservative. This therefore indicates that your turn to
the left is not based upon "pragmatic" political expediency, out
instead on a self-serving desire to earn for yourself a niche
in the history books as a "social reformer" in the tradition of
FDR. This desire will have to be satisfied at your own expense,
not at that of the taxpayers.
Once the Republican Party is reaffirmed as the logical
political vehicle for conservatives the two-party system of the
United States will once again become meaningful. To this end
we are committed to the removal of Richard M. Nixon from the
presidency.
Very truly yours,
i
//
h.
n
/
Washington, D. C.
friend no no principles
Dear Mr. Nixon:
Public opinion polls show your popularity to be waning. We
submit that this is not due to your conduct of the Vietnam war--
although there are probably a great many people who are dis-
heartened by this no-win war--but because of your politically
unnecessary "turn to the left", which is evidenced by your
"keynesian" deficit budget, welfare expansion, national health
insurance proposal, and other welfarist actions.
Enclosed are a few samples of the first in a series of
election materials which will soon be widely distributed in
California to help insure that this state's electoral votes do
not go to you in 1972. While this may indeed result in the
election of a Democrat president (barring the emergence of a
conservative Republican candidate), we feel that the long range
good of the two-party system in general, and the Republican
party in particular, will be well served by your retirement
from office for the following reasons:
1) A clearly conservative majority of Democrats and Republi-
cans elected you in 1968 on the basis of your clearly conservative
election platform. You have betrayed this majority with the
result that conservatives of both parties will be reluctant to
vote for real Republicans in the future.
2) The presence of a Republican neo-socialist in the White
House is having a paralyzing effect upon many conservatives such
as Barry Goldwater and others who would ordinarily oppose in
principle welfarist schemes such as yours, had they been proposed
by a Democrat. You, as a fellow Republican, have preempted their
commitment to principle by appealing to "party loyalty".
3) The fact that you have cloaked your liberal/socialist
proposals in conservative rhetoric clearly indicates that you
yourself recognize that the majority of the electorate is in
fact conservative. This therefore indicates that your turn to
the left is not based upon "pragmatic" political expediency, but
instead on a self-serving desire to earn for yourself a niche
in the history books as a "social reformer" in the tradition of
FDR. This desire will have to be satisfied at your own expense,
not at that of the taxpayers.
Once the Republican Party is reaffirmed as the logical
political vehicle for conservatives the two-party system of the
United States will once again become meaningful. To this end
we are committed to the removal of Richard M. Nixon from the
presidency.
Very truly yours,
Catherine He Witt Marshall
Catherine DeWitt Marshall
CDM:es
President
THE WHITE HOUSE
WASHINGTON
June 23, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Magruder Meeting with
the Attorney General -
June 23
Today Magruder discussed the following subjects with the Attorney
General:
1. RNC Budget Problems:
Pursuant to the Attorney General's request, Magruder examined
the RNC cash flow, payroll, and organization chart. Magruder's
report, which the Attorney General reviewed quickly, is
attached. To summarize:
a) The RNC will have a deficit of $2,000,000 by
December, 1971; this results from $1,000,000 less
income and $1,000,000 more in expenses;
b) The RNC asserts that $900,000 is solely for the
support for the re-election of the President. This
is an overstatement;
c) The RNC is asking Citizens for $1,000,000. The
other $1,000,000 of the deficit will be raised by
the RNC. Magruder offers several options assuming
the decision is made to assume $1,000,000 of the RNC
deficit. The options include: Have Kalmbach, Nunn
and Sloan re-direct their efforts to acquire $1,000,000;
Citizens assume financial responsibility for some of the
functions that may be related to the re-election of the
President; fund the RNC with Citizens funds on hand; or
cut back RNC programs to fit the budget.
The options involving the fundraisers or funds on hand
will result in formidable difficulties, including the
possibility of resignation by Lee Nunn and Hugh Sloan.
2. Ken Rietz
Senator Brock urged the Attorney General to hire Ken Rietz
to be Executive Director of Young Voters for Nixon. Rietz
-2-
will sever all relationships with Treleaven, Allison and
Rietz and begin working at Citizens on July 1st at a total
salary of $36,000. Brock argued that Rietz should receive
$48,000, and the Attorney General finally approved $28,000
from the Citizens budget and $8,000 from a discretionary
account (see below #3).
3. The Attorney General has authorized a "limited discre-
tionary account" for Magruder. Only Hank Buchanan, who is
not yet doing the accounting work, will know of the account
at Citizens.
The amount of the account as well as Rietz's salary might
be an appropriate subject to raise in the general finance
review session to be held next week with the Attorney General
and Herb Kalmbach.
4. The Attorney General reacted very favorably to the polling
plan prepared by Higby and Magruder. The Attorney General
believes the polling structure suggested will be an excellent
solution to the current confusion. He would like to meet with
you and Flanigan next week to review the system.
5. Apparently, a personality clash is developing between
Lee Nunn and Tom Evans. This has been aggravated by the
recent interest in RNC financial problems. The Attorney
General is concerned but has not decided upon a solution.
GS:1m
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVAN'A AVENUE, N.W
WASHINGTON. D.C. 20000
June 22, 1971
(202) 333.0020
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
REPUBLICAN NATIONAL COMMITTEE BUDGET
As you requested, I have obtained information from the Republican
National Committee on their budget problems.
At Tab A is a functional organizational chart and description of their
activities for the RNC. They have asked not to do a regular organiza-
tional chart because many of their duties overlap. They have 156 full
time employees with a total payroll of $1,992,000. At Tab B is the pay-
roll by job classification. At Tab C is the report that they have al-
ready given you relating to their budget problems.
Some clarification should be made of statements contained in their
presentation. They indicate that over $900,000 is solely for support
for the re-election of the President. I think this is an overstatement.
Actually, much of that activity is part of the RNC's charter and would
continue as an activity for any incumbent President. It is true that
most of this activity could be beneficial to the re-election of the
President, but to say that it is solely for this purpose is simply not
correct.
They have indicated a repayment on their debt totalling approximately
$1,200,000. This debt was incurred in the 1968 and 1970 campaigns. It
is my understanding that at the end of the campaigns there were sufficient
funds to pay these debts but the funds were used for operating purposes at
the RNC rather than for the debt repayment.
Based on their cash flow, they will have an estimated $2,400,000 deficit
by December, and an actual budget deficit of approximately $2,000,000 by
that time. As their analysis shows, they will be $1,000,000 under their
proposed budget in income and $1,000,000 over in expenditures.
CONFIDENTIAL
2
They are asking the Citizens Committee to contribute approximately
$1,000,000 and they feel they can raise the other $1,000,000 so they
can balance their budget.
The problem the RNC faces is that after the 1968 campaign they ex-
panded the services and the staff and have continued on this expanded
pattern since that time. Unfortunately, even if we felt it was im-
portant to cut spending at the RNC through payroll reductions and other
means, I doubt if we could come up with substantial savings as they
have already made a strenuous effort to reduce their operating expenses
and have cutback on various projects i.e., heritage group activities,
publication of the Republican Magazine, and other activities of this
kind. If they do not receive increased income they will be forced to
cut in areas that could adversely affect the re-election of the
President and would force us to spend probably greater sums to develop
these same activities. This is particularly true in their voter analysis
area.
If we are to assume $1,000,000 of their deficit, there are several pos-
sible ways to accomplish this goal.
1.
Have our fund raising people raise the $1,000,000 for the
RNC and have the money paid directly to the RNC. John Dean feels this
would be the safest legally.
2.
Assume payment of certain bills (particularly those related
to re-election efforts) from the RNC which, in effect, would then reduce
their budget and increase our requirements.
3. Fund the National Committee directly from our funds. This
would be very difficult to do legally and could create considerable
public relations problems because the President is not yet the nominee
of the Party.
4.
Simply determine which programs actually do benefit the re-
election of the President and take over the responsibility for them here
at the Committee.
The question that this situation basically raises is the precedent it
will set from now until election day. By assuming responsibility for
part of their fund raising activities for this year it will then be
logical for us to assume responsibility for part of their fund raising
next year.
JEE MAGRUDER
FUNCTIONAL CHART RNC
EXECUTIVE COMMITTEE
B. Dole
Chairman
A. Armstrong Co-Chairman
T. Evans
Co-Chairman
FINANCE COMMITTEE
ADMINISTRATION & ORGANIZATION
WOMEN'S ACTIVITIES &
T. EVANS, CO-CHAIRMAN
SPECIAL PROGRAMS
J. Milbank, Chairman
P. Wilson, Co-Chairman
A. ARMSTRONG, CO-CHAIRMAN
COMMUNICATIONS
B. Odell, Director
L. Nofziger, Deputy Chairman
1.
N.F.R.W.,Y.R.,C.R.
RESEARCH & POLITICAL ORGANIZATION
E. DeBolt, Deputy Chairman
ADMINISTRATION
B. Mountain, Deputy Chairman
CONVENTION
J. Good, Director
R.G.A.
J. Galbraith, Director
CO-CHAIRMAN
ADMINISTRATION/ORGANIZATION
T. Evans
(1) *
EXEC. SEC'Y
SPECIAL ASST.
C. Crockett
B. Low (1) *
DEPUTY CHAIRMAN
DEPUTY CHAIRMAN
DEPUTY CHAIRMAN
ADMINISTRATION
RESEARCH & POL. ORGANIZATION
COMMUNICATIONS
B. Mountain
E. DeBolt
L. Nofziger
* STAFF SUPPORT
DEPUTY CHAIRMAN
ADMINISTRATION
B. Mountain
(1)*
EXEC. ASSISTANT
M. Austin
COMPTROLLER'S OFC.
MAIL & PRINT SHOP
GEN'L ADMIN.
APPTS./COMMISSIONS
EXEC. CORRESPONDENCE
R. Underwood
E. Peete
G. Lewis
L. Dale
W. Prettyman
Director
Supervisor
Supervisor
Director
Supervisor
EXEC. SEC'Y
ADMIN. ASST.
ADMIN. ASSI.
B. Tussing
B. Shanley
E. Garland
ASST. DIRECTOR
R. Smith
(C.P.A.)
*STAFF SUPPORT:
5
16
3
4
3
i
ADMINISTRATION
The Administration section exists primarily to support
other divisions and is charged with the responsibility of providing
coordination, control, and operational efficiency within the Com-
mittee. It also supervises all sundry tasks not logically a part
of other divisions.
The division consists of the following functional areas:
1. Comptrollers Office - This office handles
all the financial records at the Committee and receives
and processes all the Committees contributions and ven-
dors invoices. This office is presently developing a
new accounting system for the 1972 campaign.
2. Print Shop and Mail Room - This opera-
tion is a multi-purpose printing facility with a variety
of capabilities. This area also processes all intra-
Committee, incoming and outgoing mail.
*3. Appointments and Commissions - This of-
fice has established an effective system of locating
and rewarding deserving party members as well as Inde-
pendents and Democrats loyal to the President.
4. The Executive Correspondence section is
a sophisticated approach to handling larger volumes of
mail. As conceived it will be capable of efficiently
handling approximately 2,500 letters per week.
5. General Administration - This area car-
ries on the various day to day housekeeping functions at
the Committee. The following area are included: recep-
tion, volunteers, building maintenance, telephone opera-
tions and personnel.
*
For budget and organizational purposes, Appointments and Commissions
Department is a function of Administration. For practical reasons,
the director reports to Co-Chairman Evans.
DEPUTY CHAIRMAN
COMMUNICATIONS
L. Nofziger
EXECUTIVE SEC'Y
R. Monk
EXECUTIVE ASST,
NEWS ACTUALITIES
B. Tuttle (1) *
PUBLICATIONS
PRESS RELATIONS
SPEECHWRITING
DIRECT MAIL
SPECIAL VOTER G
F. Leonard
C. Maurer
A. Bakshian
D. Burns
Director
Director
Director
Supervisor
B. Grannis
Admin. Asst.
MONDAY
HERITAGE
J. Lofton
L. Pasztor
Director
Director
(Editor)
SENIOR CITIZEN
B. VanRensslea
ARTIST
Director
B. Fleishall
BLACKS
ARCHIVES
E. Sector
G. Miller
Director
Assistant
*STAFF SUPPORT:
3
1
1
2
3
2
1
COMMUNICATIONS DIVISION
The Communications Division is charged with the responsibility of dispensing
information and its services have been divided into six categories: direct
mailing, publications, advisory board, press relations, speech writing and
radio and television actualities.
DIRECT MAILING
1. Builds and maintains the mailing lists of the Communications Division of the
White House and the mailing lists of the Republican National Committee.
2. Carries through and makes sure mailings rescribed by the White House and
the Republican National Committee are completed.
PUBLICATIONS
1. MONDAY- a weekly publication sent to 45,000 people whose purpose is to
keep the press informed of our positions relative to potential Democratic
Presidential hopefuls as well as to inform party leaders and activists on
up-to-date information regarding Presidential-oriented issues.
2. 1st MONDAY- to be sent monthly to those who contribute $10 or more, this
publication is geared to Presidential issues. Publication begins in July.
3. IMPACT MATERIAL--designed to educate the voter on specific issues within the
President's province.
4. YOUTH-ORIENTED MATERIALS--designed to inform youth of the President's con-
cern and efforts in the areas of interest to them.
5. ARCHIVES--designed to inventory and store campaign materials.
ADVISORY BOARD
The duties of the Advisory Board include the following:
1. To develop new programs to bring members of American ethnic and minority
groups and senior citizens into the Republican party.
2. To advise Chairman Dole on the interests and problems of American ethnics,
senior citizens, blacks, agriculture and labor.
3. To provide recognition for these special groups in the form of patronage
recommendations.
4. To provide a listening post through which the White House and the RNC can
obtain information on these special groups.
PRESS RELATIONS
SPEECH WRITING
RADIO AND TELEVISION ACTUALITIES
The preparation of radio and television actualities is designed to circumvent
the networks and deliver directly to local television and radio stations pro-
Administration news on pertinent issues.
DEPUTY CHAIRMAN
RESEARCH & POL. ORGANIZATION
E. DeBolt
(2) *
SECRETARY
L. Moore
EDP SYSTEMS
OPPOSITION RESEARCH
EXEC. ASST.
EXEC. ASST.
STATE SERVICES
R. Wiles
B. Chase
RESEARCH
POLITICAL
J. Rowe
Director
Director
S. Borches
P. Reberger
Director
CLIPPING
FIELD STAFF
BALLOT
BUREAU
SECURITY
Scanlon
East/South
EDUCATION/
INFORMATION
TRAINING
RETRIEVAL
Parker
North East
REDISTRICT
SPECIAL
Russo
SERVICES
Midwest/South
Miller
Midwest
* STAFF SUPPORT:
Bailey
West
2
5
14
1
3
Woodson
California
POLITICAL ORGANIZATION
The objective of the Political Division of the Republican
National Committee is to improve the relative status of the Republican
Party in national politics so as to insure the reelection of the
President and the election of more Republicans at all levels. The
RNC's political programs examine, develop and utilize the latest
political techniques on which political decision-makers can base their
actions.
Field Operations - The field staff currently operates to
bring our Party organizations the expertise and talent available from
all RNC functions including but not limited to the 10-year MISSION 70's
party development program, fundraising assistance, management and
administrative techniques and liaison with Federal Government operations.
BALLOT SECURITY - Activities are underway to expand this pro-
gram developed in the 1968 election. It will include providing the
states with model elections laws, identifying probable vote fraud areas,
developing and improving techniques to combat vote fraud and working
closely with party leaders to develop effective programs.
REDISTRICTING AND ELECTION DATA ACQUISITION - The RNC thoroughly
researched and then published an unique compilation of information con-
cerning the legal aspects of congressional and legislative redistricting
by state legislatures, which is now being used extensively as a result of
the reapportionment required by the 1970 census. As the various states
carry out reapportionment the RNC is providing, in addition to this
legal advice, technical assistance and liaison with the Census Bureau.
As a result of the above work, the RNC has acquired election and Census
files which will be an intregal part of the '72 presidential election
statistical analysis.
EDUCATION AND TRAINING - The Political Division is managing
eight campaign management seminars to be held across the United States
in the summer and fall of 1971. The seminars are designed to educate
and motivate present and potential Party leaders and workers with a view
toward the '72 elections. In 1971 there will be 4 regional Republican
conferences in which the RNC will assist in conducting. Also the RNC will
conduct a professional staff conference to bring the latest professional
political techniques to the various staff members of the state organizations.
VOTER IDENTIFICATION PROGRAM (VIP) - A majority of the above-
mentioned activities are directly related to the VIP Program, which is
the comprehensive plan being developed to utilize vote history data,
socio-economic data and past and current public opinion survey data to
identify key areas in which*target campaign resources for the '72 presi-
dential election. When developed, this program will provide Republican
political decision-makers with one of the most advanced and comprehensive
tools ever developed for resource allocation for the campaign.
RESEARCH
The issue development area has been involved in the
production of a series of reports on Administration accomplishments,
programs and initiatives. Reports have been issued on the economy,
revenue sharing, health, government reorganization, welfare reform, the
cancer cure program, etc. In addition, a series of background reports for
speech use were prepared on foreign affairs, the first two on Vietnam and
the Middle East.
The unit maintains current files on all public opinion
polls issued by public polling concerns. A weekly "poll report" is issued
on all politically relevant polls of the preceding week and a special
monthly report is issued to state party organizations.
The unit maintains working files on election data,
election laws and demographic material.
The backbone of the issue research unit is the microfilm
retrieval system. The unit received 100 daily mewspapers and periodicals
and prepares them for input into the retrieval system. This section
distributes news clips of politically relevant information to RNC and
White House personnel daily.
The retrieval system contains about 150,000 documents
on the Nixon Administration along with major files on public opinion,
black newspapers and the National Democratic party.
The Research library is a good current political reference
source with microfilm files back to 1960.
The opposition section of the division gathers and
synthesizes factual information on national Democratic figures. The staff
has the capacity to document the positions and statements of leading
Democrats on all major issues. The microfilm system contains almost
100,000 documents on Democrats.
The Data Processing section of the Politcal/Research
Division assists in the maintenance of Committee operations currently
using the computer and provides technical guidance for the development
of new uses of the computer. Principally, it is involved in the
gathering, assimilation and analysis of a wide variety of political
information in computer form. This includes computer tape files con-
taining ten years of election results, 1970 Census population and
housing information and a large number of names of individuals and
organizations throughout the nation. Plans are being made to gather,
record and relate a considerable amount of survey data to the election,
Census and individual information already on computer tapes.
POSITIONS
YEARLY
YEARLY
MINIMUM
MAXIMUM
Co-Chairman and Deputy Chairman
$ 30,000
$ 40,000
Division Director & Special Assistant
18,000
28,000
Assistant Director & Exec. Assistant
14,000
25,000
Admin. Assistant
10,000
18,000
Executive Secretary & Supervisor
9,000
15,000
Secretary Level II and III
7,000
9,000
Machine Operator & Technical Clerk
5,000
8,500
Secretary Level I & Clerk
4,000
7,000
0
CONFIDENTIAL
Republican
National
Committee.
June 10, 1971
MEMORANDUM TO:
TOM EVANS
buy
FROM:
BARRY MOUNTAIN
As a result of our meeting on Monday,
several questions were raised concerning operations here at the National
Committee and additional information was requested concerning our current
and projected financial situation.
In accordance with these requests I
have attached the following information:
1) An explanation of the increase in
Administrative costs and of the decrease in operating costs;
2) A cash projection analysis listing
monthly expenditures and projected revenue for the months of June through
December, 1971; and,
3) A current monthly expenditure
analysis.
I have also attached information sheets
showing the functional structure of the RNC, the RNC operating costs for
1971, the total RNC budget responsibilities for 1971 and the projected
expenditures of the RNC aimed solely at re-electing the President.
In summation, I would like to emphasize
several items discussed on Monday.
First, the RNC is operating on a pre-
campaign schedule. We have initiated and assumed responsibility for
several major programs directly affecting the re-election efforts of
the President. These programs are individually listed on the attached
chart and total approximately $980,000.
Secondly, steps have been taken to cut
expenditures within the RNC operating budget. The total number of em-
ployees has decreased since January 15 when the present RNC Administration
took office. A freeze has been levied against'all salary increases for
employees making over $10,000 and only a few minimal increases have
been granted to employees under this level. Operating overhead has been
Dwight D. Eisenhower Republican Center: 310 First Street Southeast, Washington, D.C. 20003 (202) 484-6500.
TOM EVANS
-2-
June 10, 1971
reduced to the bare minimum. A system of priorities has been established
and programs not considered priority have been indefinitely deferred.
The White House has also given us full cooperation by setting priorities
and guidelines in order to control spending.
However, even with these savings which
have and will continue to be realized, the RNC is in serious financial
difficulty. The need to repay the 1968 and 1970 campaign debts, totaling
$1,200,000, will absorb revenue which otherwise could have been directed
to RNC programs and operating costs. Furthermore, revenues for 1971 are
falling short of the projected level and at the current rate will not
meet the $5.9 million level mark set in December, 1970.
I would like to add that we have had
full cooperation from Bob Odell and the Finance Committee in preparing
these reports and although they admittedly say that their revenue pro-
jections are conservative, the figures listed present an objective pic-
ture of our current situation.
In conclusion it is essential that
we receive early financial relief in order that WE may continue our
present program which is budgeted and operational at $998,000 over the
original mid-December figure of $3,011,000. The additional pre-
campaign figure of $998,000 relates to programs developed and already
implemented by the three Deputy Chairmen with your approval and endorse-
ment as well as that of Chairman Dole and Co-Chairman Armstrong. Finance
Chairman Milbank and his staff have been made fully aware of all de-
velopments since the inception of the budget review in late February,
1971.
CC: Chairman Dole
Co-Chairman Armstrong
Chairman Milbank
kg/BM
ADMINISTRATION DIVISION BUDGET INCREASE OF $183,000
A) Three new departments have been included in the Administration
Budget for 1971. These are 1) the Patronage Department which
has been established to expedite a system of merit and reward
for loyal Republicans and for Independents and Democrats loyal
to the President. This office works closely with the White House
in locating deserving individuals and presently consists of a
Director and three staff members; 2) the Secretarial Pool which
will consist of 4 secretaries with superior skills whose purpose
will be to backstop the secretarial needs and demands for the
Executive, Political and Advisory Board departments. This staff
will reduce the number of personal secretaries assigned to each
of the above areas; and 3) a Correspondence Section which will
not only facilitate present correspondence demands of 600 plus
letters a week, but also provide the capacity for handling greater
demands during the campaign.
$ 80,000
B) Salaries and the payroll burden have been increased due to the
reclassification of accounts rather than from additional personnel.
In previous years, the Division's director and his immediate
staff were charged against the Executive Division. This year,
however, they were classified under their proper heading.
There are, in fact, two less employees in the Division than there
were in January, 1971 and the entire Division covers seven areas -
General Administration (reception, maintenance, and the Deputy
Chairman's office); the Comptroller's office, Mail and Printing,
Telephone Operations, Purchasing and Supply, Patronage and the
Secretarial Pool.
$ 50,000
C) The Professional Services budget was increased to provide pro-
fessional assistance in modifying our accounting system in prc-
paration for the 1972 campaign. This budget category was also
increased to meet the additional security requirements created
by the location of our new building.
$ 35,000
D) The remaining increase was caused by increases in a number of
sundry areas such as telephones, office supplies, xerox equip-
ment, printing, etc. It should be noted that a large portion of
this should be charged to other divisions, but for practical account-
ing púrposes is absorbed by Administration.
$ 18,000
OPERATING COST DECREASE OF $234,000
A) In 1970 the cost for modifying and redesigning
plans for the Eisenhower Center, along with
decorating and furnishing costs, was substan-
tial. However, although much of the work is
still uncompleted and was originally scheduled
for 1971, we have limited such improvements
to essential minimums and still satisfied
immediate needs.
B) The RNC airplane was sold realizing a major
cost savings.
C) Reductions have been made in travel and entertain-
ment expense.
D) A thorough study was made of printing and du-
plicating costs which resulted in a new system
of metering. These changes will save the RNC
over $2,500 per month.
Total estimated savings
$234,000
REPUBLICAN PARTY HEADQUARTERS
CASH PROJECTION
Beginning
Estimated
Projected
Projected
Cash Balance
Revenue
Expenditures
Cash Balance
JUNE
$ 502,227
$ 300,000
$ 272,922*
$ 529,305
JULY
529,305
110,000
290,522*
348,783
AUGUST
348,783
140,000
272,922*
215,861
SEPTEMBER
215,861
780,000
964,511*
212,500**
[181,150]
OCTOBER
[181,150]
75,000
680,236*
212,500**
[998,886]
.
o
NOVEMBER
[998,886]
25,000
631,836*
212,500**
[1,818,222]
DECEMBER
[1,818,222]
25,000
477,829*
212,500**
[2,483,551]
TOTAL
$ 1,455,000
$ 4,440,778
$ [2,483,551]+
Total Excluding Debt Payments*** 1,455,000
$ 3,590,778
$ [1,633,551]
*
RNC, RNFC & Auxiliary Operations
** Projected payments on campaign deficit
*** Campaign deficit is presently $850,000
NOTE: Because of the present shortage of cash, we are deferring all bills not
requiring immediate payment. The expenditure increases for September,
October and November, therefore, reflect our intention to liquidate the
accumulation of these deferred obligations.
+
Variance will not exceed plus or minus 7% of $ 2,483,551
ESTIMATED REVENUE
JANUARY 1 - MAY 31 JUNE 1 - DECEMBER 31
TOTAL
RN ASSOCIATES, ETC.
$ 737,086
$ 385,000
$ 1,122,086
SUSTAINING
2,206,794
1,070,000
3,276,794
MARCH DINNER
420,321
-0-
420,321
0
TOTAL
$ 3,364,201
$ 1,455,000
$ 4,819,201*
* Actual revenue budgeted for 1971 is $5,807,345
REPUBLICAN PARTY HEADQUARTERS
Uncommitted Cash Balance
May 28, 1970 - 1971
Increase/
1970
1971
(Decrease)
REVENUE
Uncommitted Cash January 1
$ 648,529
$ (354,781)
$ (1,003,310)
Contributions
3,814,873
3,364,201
(450,672)
Cash Available
$4,463,402
$3,009,420
$ (1,453,982)
EXPENDITURES
Expenditures 1/1 - 5/28
$3,106,536
$ 2,848,406*
$ (258,130)
Uncommitted Cash Available
May 28
$ 1,356,866
$ 161,014
$ (1,195,852)
SOURCES OF CONTRIBUTIONS JANUARY 1 - - MAY 28**
0
Increase/
1970
1971
(Decrease)
RN Associates
$1,202,712
$ 585,313
$ (617,399)
Sustaining
1,787,515
2,206,794
419,279
Campaign Programs
95,686
89,876
(5,810)
March Dinner
562,004
420,321
(141,683)
Speakers Commissions
157,412
32,151
(125,261)
State Payments
3,486
-0-
(3,486)
Special Projects/Miscellaneous
6,058
29,746
23,688
TOTAL CONTRIBUTIONS
$ 3,814,873
$ 3,364,201
$ (450,672)
* includes debt repayment of $350,000
** Source from May 28 receipts & expenditure sheet
ANALYSIS OF PROJECTED CASH DEFICIT
December 31, 1971
Amount
Reductions in Revenue
Revenue budgeted for 1971
$5,807,345
Revised Revenue Estimate for 1971
4,819,201
Total Reduction in Revenue
$988,144
Budget Increase
Revised Budget
RNC
$4,009,522
White House
500,000
Campaign Debt
1,200,000
RNFC
1,159,315
6,868,837
Original Budget
5,870,345
Total Budget Increase
998,492
Cash Deficit January 1, 1971
Negative Balance Uncommitted
Cash January 1, 1971
354,781
Unbudgeted Items
Citizens' Committee
52,000
Film - President's Accomplishments
100,000
152,000
Projection Difference
( 9,866)
$2,483,551
REPUBLICAN PARTY NATIONAL HEADQUARTERS
Current Months Operation
June 1971
Salaries
$166,000
Rent
18,237
Telephone
14,000
Postage
43,000
White House Support
8,500
Airlines
4,000
Retirement
715
Employee Benefits
5,700
Professional Fees
7,770
Miscellaneous
5,000
272,922
Deferrable Costs
RNC Other Costs
123,182
RNC Support * No Debt Retirement
B
31,200
RNFC Program Costs
68,800
Total
496,104
Debt Retirement
120,400
616,504
Monthly Costs
Monthly Costs
Not Including
Including
Debt Retirement
Debt Retirement
June
$496,104
$616,504
July
519,929*
640,329*
August
528,929
649,329
September
741,329*
861,729*
October
450,829
571,229
November
375,829
496,229
December
477,829
60,429
Total
$3,590,778
$4,440,778
*
Includes Payments Due on Film
Without Debt
With Debt
Retirement
Retirement
Average Expenditures Per Month
$512,968
$634,397
TOTAL RNC BUDGET RESPONSIBILITIES
1970
1971
Expenditures
% of total
Expenditures
% of total
RNC Operations
$ 3,565,408
48.0%
$ 3,687,825
53.6%
Debt Reduction
387,965
5.2%
1,200,000
17.5%
RNFC
1,827,732
24.6%
1,159,315
16.9%
Auxiliary
Support
395,778
5.4%
321,697
4.7%
Direct White
0
House Support
1,242,065
16.8%
500,000
7.3%
TOTAL
$ 7,418,948
100%
$ 6,868,837
100%
PROJECTS AIMED SOLELY AT
RE-ELECTION OF THE PRESIDENT
BUDGET
FIELD OPERATIONS
$ 143,404
ACQUISITION OF BASE FILES
275,000
FILM - PRESIDENT'S ACCOMPLISHMENTS
100,000
POLLS & SURVEYS
140,000
R & D OF COMPUTER SOFTWARE
40,000
CITIZENS' COMMITTEE
52,000
EXPANSION OF ISSUE RESEARCH CAPACITY
35,000
OPPOSITION RESEARCH - FIELD FORCE
30,000
TV & RADIO
93,000
OFFENSIVE SCHEDULING
75,000
TOTAL
$ 983,404
RNC OPERATIONS
1970
1971
Expenditures
% of Total
Expenditures % of Total
EXECUTIVE
$ 661,131
18%
$ 587,485
16%
POLITICAL
841,867
23%
792,669
21%
COMMUNICATIONS
598,865
17%
683,125
19%
RESEARCH
303,660
9%
520,871
14%
D
ADMINISTRATION
452,974
13%
636,141
17%
OPERATING COSTS
701,911
20%
467,534
13%
TOTAL
$ 3,560,400
100%
$ 3,687,825
100%
FUNCTIONAL CHART RNC
EXECUTIVE COMMITTEE
B. Dole
Chairman
A. Armstrong
Co-Chairman
T. Evans
Co-Chairman
FINANCE COMMITTEE
ADMINISTRATION & ORGANIZATION
WOMEN'S ACTIVITIES &
T. EVANS, CO-CHAIRMAN
SPECIAL PROGRAMS
J. Milbank, Chairman
P. Wilson, Co-Chairman
A. ARMSTRONG, CO-CHAIRMAN
COMMUNICATIONS
B. Odell, Director
L. Nofziger, Deputy Chairman
N.F.R.W.,Y.R.,C.R.
RESEARCH & POLITICAL ORGANIZATION
E. DeBolt, Deputy Chairman
ADMINISTRATION
B. Mountain, Deputy Chairman
CONVENTION
J. Good, Director
R.G.A.
J. Galbraith, Director
June 23, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Magruder Meeting with
the Attorney General -
June 23
Today Magruder discussed the following subjects with the Attorney
General:
1. RNC Budget Problems:
Pursuant to the Attorney General's request, Magruder examined
the RNC cash flow, payroll, and organization chart. Magruder's
report, which the Attorney General reviewed quickly, is
attached. To summarize:
a) The RNC will have a deficit of $2,000,000 by
December, 1971; this results from $1,000,000 less
income and $1,000,000 more in expenses;
b) The RNC asserts that $900,000 is solely for the
support for the re-election of the President. This
is an overstatement;
c) The RNC is asking Citizens for $1,000,000. The
other $1,000,000 of the deficit will be raised by
the RNC. Magruder offers several options assuming
the decision is made to assume $1,000,000 of the RNC
deficit. The options include: Have Kalmbach, Nunn
and Sloan re-direct their efforts to acquire $1,000,000;
Citizens assume financial responsibility for some of the
functions that may be related to the re-election of the
President; fund the RNC with Citizens funds on hand; or
cut back RNC programs to fit the budget.
The options involving the fundraisers or funds on hand
will result in formidable difficulties, including the
possibility of resignation by Lee Nunn and Hugh Sloan.
2. Ken Rietz
Senator Brock urged the Attorney General to hire Ken Rietz
to be Executive Director of Young Voters for Nixon. Rietz
-2-
will sever all relationships with Treleaven, Allison and
Rietz and begin working at Citizens on July 1st at a total
salary of $36,000. Brock argued that Rietz should receive
$48,000, and the Attorney General finally approved $28,000
from the Citizens budget and $8,000 from a discretionary
account (see below #3).
3. The Attorney General has authorized a "limited discre-
tionary account" for Magruder. Only Hank Buchanan, who is
not yet doing the accounting work, will know of the account
at Citizens.
The amount of the account as well as Rietz's salary might
be an appropriate subject to raise in the general budget
review session.
4. The Attorney General reacted favorably to the polling plan
prepared by Higby and signed by Magruder. The Attorney
General would like to meet with you and Flanigan next week
to review the polling structure.
5. Apparently, a personality clash is developing between
Lee Nunn and Tom Evans. This has been aggravated by
the recent interest in RNC financial problems. The
Attorney General is concerned but has not decided upon
a solution.
GS:1m
FU
212
June 22, 1971
MEMORANDUM FOR:
PAT BUCHANAN
FROM:
CHARLES COLSON
In connection with your activities in tracking prospective
Democratic candidates, the attached should be carefully
preserved and treasured as HHH's last gasp.
Whot's happen a the
abbercario
L.
G-
J8m 6/28 - update
rady wed
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
May 17, 1971
(202) 333.0920
MEMORANDUM FOR
MR. JEB MAGRUDER
FROM:
ROBERT MARIK
SUBJECT:
MARGINAL CONGRESSIONAL DISTRICTS
Attached is a listing of marginal Republican Congressional districts
as of the 1970 elections. A marginal district is defined as one in
which the plurality of the winner over the loser or the next runner-
up is ten percent or less (i.e., 55-45 or closer).
For your information, a listing of marginal Democratic districts has
also been attached.
1970 CONGRESSIONAL VOTE STATISTICS
Marginal Republican Districts
(30 Districts)
(1970 General Election returns compiled to conform to all Congressional Districts as constituted for the
1970 elections.)
DISTRICT and
VOTE CAST
VOTE PERCENTAGES
INCUMBENT
REPUB.
DEMO.
OTHER
TOTAL
PLURALITY
REPUB. DEMO. OTHER PLURALITY
California 6th
William S. Mailliard *
96,393
84,255
--
180,648
12,138
53.4
46.6
--
6.7
California 38th
Victor V. Veysey
87,479
85,684
2,481
175,644
1,795
49.8
48.8
1.4
1.0
Colorado 1st
James D. McKevitt
84,643
74,444
5,257
164,344
10,199
51.5
45.3
3.2
6.2
Connecticut 2nd
Robert H. Steele
92,846
81,492
--
174,338
11,354
53.3
46.7
--
6.5
Delaware A.L.
Pierre DuPont IV
86,125
71,429
2,759
160,313
14,696
53.7
44.6
1.7
9.2
Florida 10th
J. Herbert Burke *
81,170
68,847
--
150,017
12,323
54.1
45.9
--
8.2
Indiana 2nd
Earl F. Landgrebe *
79,163
77,959
--
157,122
1,204
50.4
49.6
--
.8
Indiana 8th
Roger H. Zion*
93,088
83,911
--
176,999
9,177
52.6
47.4
--
5.2
Indiana 10th
David W. Dennis*
81,439
78,871
--
160,310
2,568
50.8
49.2
--
1.6
Iowa 1st
Fred Schwenge1*
60,270
59,505
1,168
120,943
765
49.8
49.2
1.0
.6
Iowa 4th
John Ky1*
59,396
49,369
--
108,765
10,027
54.6
45.4
--
9.2
Kansas 3rd
Larry Winn *
74,603
64,344
1,820
140,767
10,259
53.0
45.7
1.3
7.3
Massachusetts 12th
Hastings Keith *
100,432
98,910
7
199,349
1,522
50.4
49.6
--
.8
Minnesota 3rd
Bill Frenzel
110,921
108,141
--
219,062
2,780
50.6
49.4
--
1.3
*Re-elected incumbent
Marginal Republican Districts * (cont'd.)
DISTRICT and
VOTE CAST
VOTE PERCENTAGES
INCUMBENT
REPUB.
DEMO.
OTHER
TOTAL PLURALITY
REPUB. DEMO. OTHER PLURALITY
Minnesota 6th
John M. Zwach*
88,753
81,004
1,625
171,382
7,749
51.8
47.3
.9
4.5
Montana 1st
Richard G. Shoup
64,388
63,175
--
127,563
1,213
50.5
49.5
--
1.0
Nebraska 2nd
John Y. McCollister
69,671
64,520
96
134,287
5,151
51.9
48.0
.1
3.8
New Jersey 2nd
Charles W. Sandman
69,392
64,882
--
134,274
4,510
51.7
48.3
--
3.4
New Jersey 6th
Edwin B. Forsythe
88,051
72,347
3,742
164,140
15,704
53.6
44.1
2.3
9.6
New York 5th
Norman F. Lent
93,824
84,738
5,342
183,904
9,086
51.0
46.1
2.9
4.9
New York 25th
Peter A. Peyser
76,611
66,688
36,947
180,246
9,923
42.5
37.0
20.5
5.5
New York 39th
Jack F. Kemp
96,989
90,949
--
187,938
6,040
51.6
48.4
--
3.2
Ohio 24th
Walter E. Powell
63,344
55,455
4,179
122,978
7,889
51.5
45.1
3.4
6.4
Pennsylvania 19th
George A. Goodling*
71,497
58,399
2,704
132,600
13,098
53.9
44.0
2.0
9.9
South Carolina 2nd
Floyd Spence
43,093
42,005
486
90,584
6,088
53.1
46.4
.5
6.7
Tennessee 3rd
Lamar Baker
61,527
54,662
3,813
120,002
6,865
51.3
45.6
3.2
5.7
Utah 2nd
Sherman Lloyd *
97,549
87,000
2,094
186,643
10,549
52.3
46.6
1.1
5.7
Virginia 10th
Joel T. Broyhill*
67,468
56,255
--
123,723
11,213
54.5
45.5
--
9.1
Wisconsin 9th
Glenn Davis *
84,732
78,123
2
162,857
6,609
52.0
48.0
--
4.1
Wisconsin 10th
Alvin E. O'Konski*
66,014
62,991
700
129,705
3,023
50.9
48.6
.5
2.3
Re-elected incumbent
3.
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
June 14, 1971
(202) 333.0920
GONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Enclosed is a copy of a memorandum to me from Rob Odle which
details how we are handling offers of assistance.
JEB S. MAGRUDER
Enclosure
bcc: Gordon Strachan
CONFIDENTIAL
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
June 7, 1971
(202) 333.0920
MEMORANDUM FOR:
MR. JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
SUBJECT:
OFFERS OF ASSISTANCE
As you know, many letters and offers of assistance are being received at
the White House, the Republican National Committee, and here. Steps have
been taken to insure that all letters supporting the President, offers of
assistance in the campaign, and resumes of persons wishing to join the
central office staff or work in the field are promptly acknowledged by
return mail and a good record kept of the names and addresses of those
writing in so that at the appropriate time later this year all the names
of potential supporters can be easily placed in a computer for direct
mail purposes. Also, we are making certain that the various resumes are
properly catalogued so that if we need a particular person on the staff
here, or in the field, we can find that person in our file of applica-
tions.
Letters of support which are addressed to the President or to the White
House are answered by the White House Correspondence Section and trans-
mitted to Mrs. Anne Higgins who catalogues them by either interest or
background. Some of the categories into which these letters are cata-
logued are: women, youth, doctors, lawyers, veterans, insurance men,
farmers, clergymen, etc. Names and addresses are carefully typed on
3 x 5 cards, placed in the proper category and then filed by state and
by category. This process was begun on January 1, 1971 SO as to have a
current list by the time the campaign gets in high gear. Approximately
100,000 letters of support have been placed in this card file to date
and they continue to come in at a rate of 700 per week. Anne Higgins
worked in the 1968 campaign and is exactly the right person to be doing
this job since she knows the purpose for which it is being done.
Those letters of support which specifically offer assistance in the 1972
campaign, or which are sent by higher level people, are referred to Harry
Dent's office where they are answered with personalized letters from Harr
and forwarded to us. These names and addresses are also retained, of
course, in Mrs. Higgin's card file.
Another current source of names to be used in future mailings is the
President's 40,000-name Christmas card list which is also maintained
on 3 X 5 cards and includes VIPs, GOP establishment types, and 1968
campaign workers. It is post office corrected, contains zip codes,
and is completely up to date. Of course, most of these people are
our supporters and we will gain very few additional votes by mailing
anything to them during the campaign. But such a list would be help-
ful for financial solicitations.
At the Republican National Committee, fewer than a hundred letters per
month offering support and assistance are received. These letters are
all acknowledged, and filed by category. Ed De Bolt and Tom Evans are
presently looking at ways in which to improve the cataloguing of these
letters, but feel that the relatively small number of incoming letters
does not justify any major effort much beyond what they are presently
doing. Letters which specifically offer assistance to the President
in his 1972 campaign, or come from higher level people, are answered
by Chairman Dole and forwarded to us, just as Harry Dent's responses
are forwarded to us.
There are also some other lists which would be available from the
White House, but I doubt that they would be as significantly helpful
as the Anne Higgin's card file. These would include the names of the
600,000 people who wrote into the President supporting the Cambodian
incursion, and the names of those who have been entertained at White
House social functions. The Cambodian list, now on tape, would prob-
ably be too old to be useful during the 1972 campaign, and the social
lists, like the Christmas card list, include people who are already
friends of the Administration. Nevertheless, these lists can be easily
incorporated into a large direct mail program if desirable.
I believe that the White House, the Republican National Committee, and
this office are all receiving and acting upon offers of assistance in
such a way that they can easily and very quickly be retrieved, key
punched, and placed in a computer for direct mail programs.
My next step is to discuss with Bob Marik the ways in which we should
take this information and place it in a computer and what time frame
we should be thinking of. I do not see this as an urgent problem,
because I would not think we would initiate any direct mail programs
until after the first of the year, except possibly in the area of
financial solicitations.
I have not discussed in this memo the literally hundreds of other
special interest mailing lists which we put together during the past
two years in the Klein office. These lists are already in the computer
and are ready to be used in the campaign at a moment's notice.
CC: Mr. Robert H. Marik
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D.C. D 20000
June 23, 1971
(202) 333.0920
MEMORANDUM FOR:
MR. JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
SUBJECT:
1971 BROCHURE
As you know, a need has developed for a brochure which can be used
during 1971, beginning immediately, to send to those who write in
to us and the RNC (see memo on "Offers of Assistance") asking what
they can do now to help re-elect the President.
This dummy has been designed to respond to that need. It will be
enclosed in envelopes with the letters which answer offers of as-
sistance, and other appropriate distribution of it can also be made.
It will get those in the field who want to help motivated in the
proper direction without involving a great commitment of time on
the part of our staff here.
A word as to pictures: they can be, of course, changed. But on the
front we wanted a very recent informal shot, and because it is a
campaign brochure, we wanted the pictures to reflect the text, i.e.,
campaign shots.
The words on the cover are purposely bland -- we wanted to avoid
any title which might catch on as a slogan before we decided on an
official campaign slogan. Hence, we avoided such slogans as "Pres-
ident Nixon for President," "Join the Nixon Team," or some such
thing.
This is about the fourth version -- and looks good to me.
bcc: Mr. Gordon C. Strachan -- what you have here is a xerox of the
dummy. When Jeb brings the original of the dummy and the photos
back from his meeting with the Attorney General, I'll get them
to you pronto. Rob.
Citizens
for the
Re-Election
of the
President
Building the 1972
Nixon Team.
CITIZENS FOR THE RE-ELECTION OF THE
As in 1968, the Nixon campaign organization
PRESIDENT has been formed as an inde-
will be built from the precinct level upward.
pendent focal point for all Americans who want
At this developmental stage, we have no
to keep President Nixon in the White House
organizational chart. Our headquarters in Wash-
for a second term. We believe the nation needs
ington is not a campaign center: as such. Our
eight uninterrupted years of his leadership-
initial job is to coordinate the evolving Nixon
time in which to assure passage of his great and
campaign organizations in cities, counties, states,
innovative programs.
and regions around the country and to make plans
In 1968, the Nixon campaign organization won
for all the aspects of a successful Presidential
recognition as one of the most effective
campaign. There is no "preference" list of local
national operations in modern politics. The men
and regional managers and directors. These
and women who served on The Nixon All
positions will be slotted later on, based on the
Stars -as our team was called by the press-
professionalism and performance of individual
participated in one of the most important events
workers. CITIZENS invites the participation of
in the history of our time.
Democrats and Independents as well as Repub-
licans. Our objective is the re-election of
Now, we are reactivating that fine team-starting
President Nixon and our plans exclude no indi-
with a small headquarters in Washington. This
vidual nor any group dedicated to that resolve.
pamphlet will advise our old campaigners and
potential recruits what CITIZENS FOR THE
Professionalism& Performance.
RE-ELECTION OF THE PRESIDENT is all
about.
The distinguishing mark of the political
In plain language, it tells how to get on the
"pro" is the ability to make things happen,
bandwagon for a sweeping re-election victory for
regardless of his or her job in the overall organi-
President Nixon in 1972!
zation. Those who move up fast are those who
burn up the track doing the job at hand. In a
Welcome aboard!
professional organization there is no such thing
as a non-essential assignment. Budgets are too
slim and good people are too scarce to waste
National Chairman
either of them running after rainbows.
The job of a professional team is to win. There
are no runner-up prizes in a political campaign.
To win, we must and will have the best people
at every level of operation. Our precinct leaders
will be chosen from the best neighborhood
organizers, our city and county teams will be
comprised of the best precinct workers. The
best of these will make up our state and regional
leadership groups, and our national staff will
be assembled from the leadership ranks at all
levels. But, at any level, the most important job
in the whole national campaign is the one YOU
are doing to make things happen TODAY.
Where to Get
Where to Start?
Detailed Information onthe ISSUES.
The quickest way to make something happen
The best source is the Republican party orga-
is to pick up the phone and start calling your
nizations in your own locality. They have access
friends. A Nixon neighborhood club doesn't need
to quantity reprints of materials published by
a charter, nor dues, nor even an official roster.
the Republican National Committee in Wash-
Just people who want to help keep President
ington and the Republican Committee of
Nixon in the White House.
your own state.
If you already are a member of a local political
These groups include the Federation of Republi-
organization, so much the better. Get in the
can Women, Young Republicans, College
vanguard of the President Nixon for President
Republicans, Republican State Committee rep-
movement. The better organized your group is
resentatives, and local Republican Clubs.
in the early stages, the more smoothly and effec-
All of their materials are published with re-
tively it will mesh with the national operation
print permission. That means you are free to have
as we begin to pick up steam. Your local
them reprinted in your local newspapers or in
Republican organization can help you get started.
pamphlets for your own local distribution.
Touch base with it.
Beinformed-
Communicate.
President Nixon has established a tremendous
record of accomplishment. Faced with a hostile
Congress, he has wound down the war, dras-
tically reduced troops in Vietnam, reformed
the draft, fought inflation, moved to help states
and localities, battled welfare abuses, restruc-
tured the staggering federal bureaucracy,
stabilized the economy, and has taken steps to
control crime.
In foreign affairs, he has eased world tensions
and embarked on the era of negotiations which
he had promised in his 1968 campaign.
Under President Nixon tempers have cooled
and our nation as a whole has stopped to look
and think about the state of our national and
international environment. For the first time in
history, the environment has been made a
national priority and the quality of American life
a driving Presidential commitment.
Pulling itTogether.
The hackneyed stereotype of the hand-shaking
varying degrees, that will include fund raising,
politician is strictly for the comic pages. Pro-
publicity and promotion, special activities (fairs,
fessional politics requires people who use
dances, suppers, block parties, etc.), political
their own special skills to the best advantage in
education (informing voters on the issues),
reaching the overall objective.
administrative details and organizational
There's a job for everybody who wants to
management.
work-and every job is essential to your group's
In recruiting your team, don't worry about
success. Your immediate task is to track down
finding people who "know" politics. Your best bet
the people who would like to get involved,
is the person who knows what he or she is doing.
get them committed and get them signed up.
Organize your team as you would any commu-
Later on, you'll need typists, mail clerks, messen-
nity action group. Better yet-organize it like
gers, bell pushers, mimeo operators, writers,
a business. Because that's what it is-the most
artists, baby sitters, entertainers, phone. callers,
important business of the nation in 1972.
leaflet distributors.
In setting up your neighborhood group, keep
If you need professional help-again, con-
in mind the basic functions it will perform
tact your local and state Republican organiza-
during the various stages of the campaign. In
tions. That's their business, too.
Joining Forces.
A successful citizens political movement has to
expand, gather strength, and push out further.
In microcosm, your neighborhood group will
embody all of the elements of the national
CITIZENS FOR THE RE-ELECTION OF THE
PRESIDENT organization at full operational
effectiveness.
Your neighborhood may be a city block or a
whole community. But once your team is intact,
it will gain strength and be more effective
by joining forces with other neighborhood groups.
It requires tact, and it requires a basic under-
standing of the fact that in any political
endeavor the more people you have working
together, the better your opportunity to succeed.
The result, when everybody pulls together,
is called WINNING.
And that's what CITIZENS FOR THE RE-
ELECTION OF THE PRESIDENT is all about.
CITIZENS FOR THE
RE-ELECTION
OF THE PRESIDENT
Suite 272
1701 Pennsylvania Ave., N.W.
Washington, D.C. 20006
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
June 14, 1971
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Enclosed is a copy of a memorandum to me from Rob Odle which
details how we are handling offers of assistance.
JEB S. MAGRUDER
Enclosure
bcc: Gordon Strachan
CONFIDENTIAL
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
June 7, 1971
(202) 333.0920
MEMORANDUM FOR:
MR. JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
SUBJECT:
OFFERS OF ASSISTANCE
As you know, many letters and offers of assistance are being received at
the White House, the Republican National Committee, and here. Steps have
been taken to insure that all letters supporting the President, offers of
assistance in the campaign, and resumes of persons wishing to join the
central office staff or work in the field are promptly acknowledged by
return mail and a good record kept of the names and addresses of those
writing in so that at the appropriate time later this year all the names
of potential supporters can be easily placed in a computer for direct
mail purposes. Also, we are making certain that the various resumes are
properly catalogued so that if we need a particular person on the staff
here, or in the field, we can find that person in our file of applica-
tions.
Letters of support which are addressed to the President or to the White
House are answered by the White House Correspondence Section and trans-
mitted to Mrs. Anne Higgins who catalogues them by either interest or
background. Some of the categories into which these letters are cata-
logued are: women, youth, doctors, lawyers, veterans, insurance men,
farmers, clergymen, etc. Names and addresses are carefully typed on
3 X 5 cards, placed in the proper category and then filed by state and
by category. This process was begun on January 1, 1971 SO as to have a
current list by the time the campaign gets in high gear. Approximately
100, 000 letters of support have been placed in this card file to date
and they continue to come in at a rate of 700 per week. Anne Higgins
worked in the 1968 campaign and is exactly the right person to be doing
this job since she knows the purpose for which it is being done.
Those letters of support which specifically offer assistance in the 1972
campaign, or which are sent by higher level people, are referred to Harry
Dent's office where they are answered with personalized letters from Harry
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and forwarded to us. These names and addresses are also retained, of
course, in Mrs. Higgin's card file.
Another current source of names to be used in future mailings is the
President's 40,000-name Christmas card list which is also maintained
on 3 X 5 cards and includes VIPs, GOP establishment types, and 1968
campaign workers. It is post office corrected, contains zip codes,
and is completely up to date. Of course, most of these people are
our supporters and we will gain very few additional votes by mailing
anything to them during the campaign. But such a list would be help-
ful for financial solicitations.
At the Republican National Committee, fewer than a hundred letters per
month offering support and assistance are received. These letters are
all acknowledged, and filed by category. Ed De Bolt and Tom Evans are
presently looking at ways in which to improve the cataloguing of these
letters, but feel that the relatively small number of incoming letters
does not justify any major effort much beyond what they are presently
doing. Letters which specifically offer assistance to the President
in his 1972 campaign, or come from higher level people, are answered
by Chairman Dole and forwarded to us, just as Harry Dent's responses
are forwarded to us.
There are also some other lists which would be available from the
White House, but I doubt that they would be as significantly helpful
as the Anne Higgin's card file. These would include the names of the
600,000 people who wrote into the President supporting the Cambodian
incursion, and the names of those who have been entertained at White
House social functions. The Cambodian list, now on tape, would prob-
ably be too old to be useful during the 1972 campaign, and the social
lists, like the Christmas card list, include people who are already
friends of the Administration. Nevertheless, these lists can be easily
incorporated into a large direct mail program if desirable.
I believe that the White House, the Republican National Committee, and
this office are all receiving and acting upon offers of assistance in
such a way that they can easily and very quickly be retrieved, key
punched, and placed in a computer for direct mail programs.
My next step is to discuss with Bob Marik the ways in which we should
take this information and place it in a computer and what time frame
we should be thinking of. I do not see this as an urgent problem,
because I would not think we would initiate any direct mail programs
until after the first of the year, except possibly in the area of
financial solicitations.
I have not discussed in this memo the literally hundreds of other
special interest mailing lists which we put together during the past
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two years in the Klein office. These lists are already in the computer
and are ready to be used in the campaign at a moment's notice.
CC: Mr. Robert H. Marik