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This file contains:
A "RNC Project Timetable" that lists: Target and direct communication, computer technology, Delaware project, direct mail, polling, and name list. 1 pg. [Subject: Domestic Policy] [Other Document], no date
Piece of paper labeled, "Campaign 1972- JSM. WHSF: SMOF H.R. Haldeman." 1 pg. [Subject: White House Staff] [Other Document], no date
From John Bylington to Robert Odle. RE: Michigan Politics. 2 pgs. [Subject: Campaign] [Letter], 8/2/1971
From S. John Byington to William G. Milliken. RE: The option of opening up the Republican Party to all people regardless of race, color, creed or philosphical bent. 2 pgs. [Subject: Domestic Policy] [Letter], 8/2/1971
Paper labeled, "WHSF: SMOF H.R. Haldeman." 1 pg. [Subject: White House Staff] [Other Document], no date
From Jeb Magruder to The Attorney General. RE: Compass Systems Inc. 2 pgs. [Subject: Domestic Policy] [Memo], 8/12/1971
From Jeb Magruder to The Attorney General. RE: McCloskey and Florida Primary. 1 pg. [Subject: Campaign] [Memo], 8/11/1971
Newspaper article from the Washington Post entitled, "Nixon Foe May Face Florida Primary Bar." 1 pg. [Subject: Campaign] [Newspaper], 7/21/1971
From Jeb Magruder to The Attorney General. RE: The attached copy of the Evans and Novak column from the July 25 Washington Post. 1 pg. [Subject: Campaign] [Memo], 8/13/1971
From Jeb Magruder to The Attorney General. RE: The attached memo from Barry Mountain, who outlines the way the new correspondence section will be set up at the National Committee. 1 pg. [Subject: Domestic Policy] [Memo], 8/12/1971
From Barry Mountain to Jeb Magruder. RE: The Correspondence Section. 4 pgs. [Subject: Domestic Policy] [Memo], 8/2/1971
From Jeb S. Magruder to The Attorney General. RE: Governor Winthrop Rockefeller's sponsered event entitled, "Salute to the New Voter." 1 pg. [Subject: Domestic Policy] [Memo], 8/13/1971
From Jeb Magruder to The Attorney General. RE: The National Journal's request to do a story on the committee, as well as a request for a 45 minute interview. 1 pg. [Subject: Campaign] [Memo], 8/11/1971
From Jeb Magruder to The Attorney General. RE: The National Movement for the Student Vote. 2 pgs. [Subject: Campaign] [Memo], 8/13/1971
From Jeb Magruder to The Attorney General. RE: New Hampshire, and the need to keep McCloskey from recruiting young workers. 1 pg. [Subject: Campaign] [Memo], 8/11/1971
From Jeb Magruder to The Attorney General. RE: The need for conservative leaders such as Ronald Reagan to speak out in favor of Nixon's trip to China. 1 pg. [Subject: Foreign Policy] [Memo], 8/12/1971
From Jeb Magruder to Henry Salvatori. RE: The President's trip to China, and why it's in America's best interest. 1 pg. [Subject: Foreign Policy] [Letter], 8/13/1971
From Jeb Magruder to Henry Salvatori. RE: Appreciation for Mr. Salvatori's letter of support. 1 pg. [Subject: Personal] [Letter], 7/30/1971
From Henry to Haldeman. RE: Nixon's announcement of his trip to China, and the overwelming approval from the liberal mediaacademic circles. 2 pgs. [Subject: Foreign Policy] [Letter], 7/21/1971
From Henry V. Jaffa to Henry Salvatori. RE: The need to deal with the conflict between Russia and China. 2 pgs. [Subject: Foreign Policy] [Letter], 7/19/1971
From Jeb Magruder to The Attorney General. RE: The concern with the Pro- Reagan activities of Young Americans for Freedom. 3 pgs. [Subject: Domestic Policy] [Memo], 8/10/1971
From Randal C. Teague to "Sirs." RE: The National Convention of Young Americans for Freedom meeting that will take place on September 2-5. 1 pg. [Subject: Campaign] [Letter], 7/29/1971
From Rite Hauser and Jeb Magruder to The Attorney General. RE: The Women's Vote. 13 pgs. [Subject: Campaign] [Memo], 8/13/1971
A table that gives the "Reported Voting by Sex, 1964-1970." 1 pg. [Subject: Campaign] [Other Document], no date
A table that shows the vote by sex in presidential elections from 1952 to 1968. 1 pg. [Subject: Campaign] [Other Document], no date
A report that explains the reasons behind party identification, and how it differs between male and female voters. 2 pgs. [Subject: Campaign] [Report], no date
A bar graph detailing the increase in the number of women voters, and how that correlates with the amount of education that is received. 1 pg. [Subject: Campaign] [Other Document], no date
A report entitled, "Greatest Problem in Being a Woman Today." 1 pg. [Subject: Campaign] [Other Document], no date
A report entitled, "Survey of the Attitudes of Women: Concluding Observations." 2 pgs. [Subject: Campaign] [Other Document], no date
An article from The New York Times entitled, "Women Organize for Political Power." 1 pg. [Subject: Campaign] [Newspaper], 7/10/1971
An article entitled, "Women Activists Map Their Revolution." 1 pg. [Subject: Campaign] [Newspaper], 7/11/1971
A list of the 21-member steering committee that was elected to coordinate the caucus' future work. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A descriptive report entitled, "Progress Through the Courts." 4 pgs. [Subject: Domestic Policy] [Other Document], no date
Two newspaper articles entitled, "Between Us Boys" and "Mrs. Abzug Hits Remark by President." 1 pg. [Subject: Campaign] [Newspaper], no date
A report summarizing the Woman's Equality Act. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A report from the "Weekly Compilation of Presidential Documents", centered on the topic of abortions at military hospitals. 2 pgs. [Subject: Domestic Policy] [Report], no date
A newspaper article from The Washington Post entitled, "The Day-Care Trap." 1 pg. [Subject: Campaign] [Newspaper], 5/20/1971
An article from The Miami Harold entitled, "What Ted Needs Is More Lib Appeal, Feminists Say." 1 pg. [Subject: Campaign] [Newspaper], 11/1/1970
An article entitled, "McGovern's 'Lib' Lags on His Staff." 1 pg. [Subject: Campaign] [Newspaper], no date
From Jeb Magruder to The Attorney General. RE: An attached status report on the efforts to discourage the formation of a new Conservative Party in Michigan. 1 pg. [Subject: Domestic Policy] [Memo], 8/12/1971
From Robert C. Odle, Jr. to Harry S. Flemming and Jeb S. Magruder. RE: The attempts at discouraging former Senator Robert Huber from putting a new "Conservative Party" on the ballot in Michigan. 2 pgs. [Subject: Domestic Policy] [Memo], 8/9/1971
From S. John Byington to Robert Odle. RE: The enclosed article from the Detroit Free Press of Saturday, July 31st. 2 pgs. [Subject: Campaign] [Letter], 8/2/1971
From William P. Rogers to Francis J. Bicsak. RE: An invitation to serve on a Special Advisory Committee on Public Opinion. 1 pg. [Subject: Domestic Policy] [Letter], 7/30/1971
An indecipherable handwritten noted dated 8/13. 1 pg. [Subject: White House Staff] [Other Document], no date
From Jeb S. Magruder to John Ehrlichman. RE: The Platform for the 1972 Campaign being centered on the budget and the State of the Union Address. 1 pg. [Subject: Campaign] [Memo], 7/13/1971
From Gordon Strachan to Haldeman. RE: Citizens Committee for the Re-Election of the President/Substantive Policy Briefings. 1 pg. [Subject: Campaign] [Memo], 8/17/1971
From Jeb S. Magruder to Alan Brown. RE: Mr. Brown's possible assistance in President Nixon's upcoming campaign. 1 pg. [Subject: Campaign] [Letter], 8/12/1971
From Haldeman to Dwight Chapin. RE: The President's suggestion of getting Alan Brown involved in the campaign so that his knowledge of the movie business will be of good use. 1 pg. [Subject: Campaign] [Memo], 7/28/1971
From Gordon Strachan to Haldeman. RE: Magruder's Projects. 5 pgs. [Subject: Domestic Policy] [Memo], 8/2/1971
From Gordon Strachan to Haldeman. RE: RNC Convention. 2 pgs. [Subject: Domestic Policy] [Memo], 7/21/1971
Typed note titled UPI-134. RE: Chicago's inability to be the site of the 1972 Republican National Convention, due to "prior commitments." 1 pg. [Subject: Campaign] [Other Document], no date
A typed note titled, "A205." RE: The Democrats' decision to hold the 1972 convention in Miami, Florida. 1 pg. [Subject: Campaign] [Other Document], no date
Typed notes entitled, "GOP Convention." RE: The possibility of using Chicago, Miami Beach, and San Diego as possible sites for the convention. 1 pg. [Subject: Domestic Policy] [Other Document], no date
From Jeb Magruder to The Attorney General. RE: The different organizational options which include: Forming an agency in Washington, hiring a large full-service agency, or hire a large full-service agency, and create a campaign group within it. 4 pgs. [Subject: Domestic Policy] [Memo], 6/30/1971
A chart listing the 12 months in a year, different executive positions, and the total salary made by each person. 4 pgs. [Subject: Domestic Policy] [Other Document], no date
From Gordon Strachan to Haldeman. RE: Magruder's Projects. 1 pg. [Subject: Domestic Policy] [Memo], 8/4/1971
Indecipherable handwritten note dated 8/13. 1 pg. [Subject: White House Staff] [Other Document], no date
From Jeb Magruder to Gordon Strachan. RE: Message that reads, "For you information." 1 pg. [Subject: White House Staff] [Memo], 8/12/1971
An article entitled, "Old Hands to Staff Nixon's House Shop, If It's Formed." 1 pg. [Subject: Domestic Policy] [Newspaper], 8/9/1971
From Haldeman to the President's File. RE: The meeting set up by The President as one of the regular reviews with the Attorney General. 2 pgs. [Subject: Domestic Policy] [Memo], 8/3/1971
From Gordon Strachan to Haldeman. RE: Magruder's Projects, and various Campaign Task Force proposals. 5 pgs. [Subject: Domestic Policy] [Memo], 7/31/1971
Indecipherable handwritten notes dated 7/28. 3 pgs. [Subject: White House Staff] [Other Document], no date
From Jeb S. Magruder to The Attorney General. RE: Senator Dole's Proposed Trip to Vietnam. 1 pg. [Subject: Foreign Policy] [Memo], 7/27/1971
From Jeb Magruder to The Attorney General. RE: The McCloskey Truth Squad. 2 pgs. [Subject: Domestic Policy] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: The Farm Vote Task Force. 2 pgs. [Subject: Domestic Policy] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: The Secretary's set up of a discretionary fund at Commerce, and his plans to use the money to help in the President's re-election. 1 pg. [Subject: Campaign] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: Mayor Lindsay's announcement that he will be changing parties. 1 pg. [Subject: Campaign] [Memo], 7/27/1971
From Len Garment and Jeb Magruder to The Attorney General. RE: A detailed report on the "Older Vote." 15 pgs. [Subject: Campaign] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: The California Delegates Selection Committee. 1 pg. [Subject: Domestic Policy] [Memo], 7/26/1971
From Jeb Magruder to The Attorney General. RE: Compass Systems Incorporated. 1 pg. [Subject: Domestic Policy] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: Spokesmen Resources. 12 pgs [Subject: Domestic Policy] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: Young Voters For Nixon. 1 pg. [Subject: Campaign] [Memo], 7/27/1971
From Ken Rietz to Jeb Magruder. RE: Status Report-YVN. 2 pgs. [Subject: Domestic Policy] [Memo], 7/14/1971
From Jeb Magruder to The Attorney General. RE: An enclosed action memo from Ken Rietz on The Young Voters for Nixon. 1 pg. [Subject: Campaign] [Memo], 7/28/1971
From Ken Rietz to Jeb Magruder. RE: A list of the states that have been assigned to members of the Young Voters for Nixon Advisory Board. 3 pgs. [Subject: Domestic Policy] [Memo], 7/27/1971
From Jeb Magruder to The Attorney General. RE: Voter Registration Committees. 1 pg. [Subject: Domestic Policy] [Memo], 7/27/1971
From Ken Rietz to Jeb Magruder. RE: Information on the Voter Registration Committees. 8 pgs. [Subject: Domestic Policy] [Memo], 7/26/1971
From Jeb Magruder to The Attorney General. RE: An enclosed memo from Rob Odle concerning the status of the "citizens operation." 1 pg. [Subject: Domestic Policy] [Memo], 7/28/1971
From Robert Odle, Jr. to Jeb Magruder. RE: Status report on the "Citizens." 3 pgs. [Subject: Domestic Policy] [Memo], 7/27/1971
From Jeb Magruder to The Attorney General. RE: Businessmen for Nixon-1972. 2 pgs. [Subject: Domestic Policy] [Memo], 7/2/1971
A report detailing three documents which are considered useful in preparing for the 1972 businessmen's committee. 3 pgs. [Subject: Domestic Policy] [Report], 6/24/1971
From Robert Odle to unknown author. RE: The meeting between DeLoach, Russell, and Odle with Charles Colson to get inputs as to what course of action the 1972 Businessmen for Nixon operation should take. 2 pgs. [Subject: Domestic Policy] [Memo], 7/20/1971
A schedule listing key events and issues from 1971-72. 1 pg. [Subject: White House Staff] [Other Document], no date
From T.W. Evans to Rob Odle. RE: A Proposed Critical Path for the 1972 Citizens Campaign. Attached are 3 calendars suggesting day-to-day paths. 4 pgs. [Subject: Domestic Policy] [Memo], 7/1/1971
From Thomas W. Evans to Jeb Magruder. RE: A Citizens Campaign for 1972. 4 pgs. [Subject: Campaign] [Memo], 1/8/1971
An article from The Wall Street Journal entitled, "Zeroing In: A Chance to Aim Ads at Specific Groups." 1 pg. [Subject: Domestic Policy] [Newspaper], 3/17/1970
A rough draft of a letter. RE: Message that reads, "It would be most helpful to get your thoughts on how we can mount an effective campaign effort in 1972." 1 pg. [Subject: Campaign] [Other Document], no date
A survey of existing citcoms that are deemed bipartisan and, thus, able to support Nixon's Administration. 1 pg. [Subject: Campaign] [Other Document], no date
From Jeb Magruder to The Attorney General. RE: The news that the Lieutenant Governor of Montana, Tom Judge, has been asked to "stay loose" as far as any commitments for 1972 are concerned. 1 pg [Subject: Campaign] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: Research-Progress Report. 5 pgs. [Subject: Domestic Policy] [Memo], 7/28/1971
From Robert H. Marik to Richard Hochhauser. RE: A confirmation of the polling plan considered for the 1972 campaign. 2 pgs. [Subject: Domestic Policy] [Letter], 7/27/1971
An "RNC Project Timetable" that's labeled: Target and direct communication. [Subject: Campaign] [Other Document], no date
From Jeb Magruder to The Attorney General. RE: The Tracking of Presidential Contenders. 1 pg. [Subject: Campaign] [Memo], 7/28/1971
A report that expresses concern over Senator Muskie's possible popularity early on in the campaign. Muskie is thus considered "Target A." 6 pgs. [Subject: Campaign] [Report], 7/28/1971
A report entitled, "Women in Government: The President's memorandum for the heads of executive departments." 1 pg. [Subject: Domestic Policy] [Report], 4/21/1971
Scholar Source Context
Document identity
localId
26145900
label
WHSF: Contested, 26-2
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145900
sourceUrl
contentType
document
title
WHSF: Contested, 26-2
description
This file contains:
A "RNC Project Timetable" that lists: Target and direct communication, computer technology, Delaware project, direct mail, polling, and name list. 1 pg. [Subject: Domestic Policy] [Other Document], no date
Piece of paper labeled, "Campaign 1972- JSM. WHSF: SMOF H.R. Haldeman." 1 pg. [Subject: White House Staff] [Other Document], no date
From John Bylington to Robert Odle. RE: Michigan Politics. 2 pgs. [Subject: Campaign] [Letter], 8/2/1971
From S. John Byington to William G. Milliken. RE: The option of opening up the Republican Party to all people regardless of race, color, creed or philosphical bent. 2 pgs. [Subject: Domestic Policy] [Letter], 8/2/1971
Paper labeled, "WHSF: SMOF H.R. Haldeman." 1 pg. [Subject: White House Staff] [Other Document], no date
From Jeb Magruder to The Attorney General. RE: Compass Systems Inc. 2 pgs. [Subject: Domestic Policy] [Memo], 8/12/1971
From Jeb Magruder to The Attorney General. RE: McCloskey and Florida Primary. 1 pg. [Subject: Campaign] [Memo], 8/11/1971
Newspaper article from the Washington Post entitled, "Nixon Foe May Face Florida Primary Bar." 1 pg. [Subject: Campaign] [Newspaper], 7/21/1971
From Jeb Magruder to The Attorney General. RE: The attached copy of the Evans and Novak column from the July 25 Washington Post. 1 pg. [Subject: Campaign] [Memo], 8/13/1971
From Jeb Magruder to The Attorney General. RE: The attached memo from Barry Mountain, who outlines the way the new correspondence section will be set up at the National Committee. 1 pg. [Subject: Domestic Policy] [Memo], 8/12/1971
From Barry Mountain to Jeb Magruder. RE: The Correspondence Section. 4 pgs. [Subject: Domestic Policy] [Memo], 8/2/1971
From Jeb S. Magruder to The Attorney General. RE: Governor Winthrop Rockefeller's sponsered event entitled, "Salute to the New Voter." 1 pg. [Subject: Domestic Policy] [Memo], 8/13/1971
From Jeb Magruder to The Attorney General. RE: The National Journal's request to do a story on the committee, as well as a request for a 45 minute interview. 1 pg. [Subject: Campaign] [Memo], 8/11/1971
From Jeb Magruder to The Attorney General. RE: The National Movement for the Student Vote. 2 pgs. [Subject: Campaign] [Memo], 8/13/1971
From Jeb Magruder to The Attorney General. RE: New Hampshire, and the need to keep McCloskey from recruiting young workers. 1 pg. [Subject: Campaign] [Memo], 8/11/1971
From Jeb Magruder to The Attorney General. RE: The need for conservative leaders such as Ronald Reagan to speak out in favor of Nixon's trip to China. 1 pg. [Subject: Foreign Policy] [Memo], 8/12/1971
From Jeb Magruder to Henry Salvatori. RE: The President's trip to China, and why it's in America's best interest. 1 pg. [Subject: Foreign Policy] [Letter], 8/13/1971
From Jeb Magruder to Henry Salvatori. RE: Appreciation for Mr. Salvatori's letter of support. 1 pg. [Subject: Personal] [Letter], 7/30/1971
From Henry to Haldeman. RE: Nixon's announcement of his trip to China, and the overwelming approval from the liberal mediaacademic circles. 2 pgs. [Subject: Foreign Policy] [Letter], 7/21/1971
From Henry V. Jaffa to Henry Salvatori. RE: The need to deal with the conflict between Russia and China. 2 pgs. [Subject: Foreign Policy] [Letter], 7/19/1971
From Jeb Magruder to The Attorney General. RE: The concern with the Pro- Reagan activities of Young Americans for Freedom. 3 pgs. [Subject: Domestic Policy] [Memo], 8/10/1971
From Randal C. Teague to "Sirs." RE: The National Convention of Young Americans for Freedom meeting that will take place on September 2-5. 1 pg. [Subject: Campaign] [Letter], 7/29/1971
From Rite Hauser and Jeb Magruder to The Attorney General. RE: The Women's Vote. 13 pgs. [Subject: Campaign] [Memo], 8/13/1971
A table that gives the "Reported Voting by Sex, 1964-1970." 1 pg. [Subject: Campaign] [Other Document], no date
A table that shows the vote by sex in presidential elections from 1952 to 1968. 1 pg. [Subject: Campaign] [Other Document], no date
A report that explains the reasons behind party identification, and how it differs between male and female voters. 2 pgs. [Subject: Campaign] [Report], no date
A bar graph detailing the increase in the number of women voters, and how that correlates with the amount of education that is received. 1 pg. [Subject: Campaign] [Other Document], no date
A report entitled, "Greatest Problem in Being a Woman Today." 1 pg. [Subject: Campaign] [Other Document], no date
A report entitled, "Survey of the Attitudes of Women: Concluding Observations." 2 pgs. [Subject: Campaign] [Other Document], no date
An article from The New York Times entitled, "Women Organize for Political Power." 1 pg. [Subject: Campaign] [Newspaper], 7/10/1971
An article entitled, "Women Activists Map Their Revolution." 1 pg. [Subject: Campaign] [Newspaper], 7/11/1971
A list of the 21-member steering committee that was elected to coordinate the caucus' future work. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A descriptive report entitled, "Progress Through the Courts." 4 pgs. [Subject: Domestic Policy] [Other Document], no date
Two newspaper articles entitled, "Between Us Boys" and "Mrs. Abzug Hits Remark by President." 1 pg. [Subject: Campaign] [Newspaper], no date
A report summarizing the Woman's Equality Act. 1 pg. [Subject: Domestic Policy] [Other Document], no date
A report from the "Weekly Compilation of Presidential Documents", centered on the topic of abortions at military hospitals. 2 pgs. [Subject: Domestic Policy] [Report], no date
A newspaper article from The Washington Post entitled, "The Day-Care Trap." 1 pg. [Subject: Campaign] [Newspaper], 5/20/1971
An article from The Miami Harold entitled, "What Ted Needs Is More Lib Appeal, Feminists Say." 1 pg. [Subject: Campaign] [Newspaper], 11/1/1970
An article entitled, "McGovern's 'Lib' Lags on His Staff." 1 pg. [Subject: Campaign] [Newspaper], no date
From Jeb Magruder to The Attorney General. RE: An attached status report on the efforts to discourage the formation of a new Conservative Party in Michigan. 1 pg. [Subject: Domestic Policy] [Memo], 8/12/1971
From Robert C. Odle, Jr. to Harry S. Flemming and Jeb S. Magruder. RE: The attempts at discouraging former Senator Robert Huber from putting a new "Conservative Party" on the ballot in Michigan. 2 pgs. [Subject: Domestic Policy] [Memo], 8/9/1971
From S. John Byington to Robert Odle. RE: The enclosed article from the Detroit Free Press of Saturday, July 31st. 2 pgs. [Subject: Campaign] [Letter], 8/2/1971
From William P. Rogers to Francis J. Bicsak. RE: An invitation to serve on a Special Advisory Committee on Public Opinion. 1 pg. [Subject: Domestic Policy] [Letter], 7/30/1971
An indecipherable handwritten noted dated 8/13. 1 pg. [Subject: White House Staff] [Other Document], no date
From Jeb S. Magruder to John Ehrlichman. RE: The Platform for the 1972 Campaign being centered on the budget and the State of the Union Address. 1 pg. [Subject: Campaign] [Memo], 7/13/1971
From Gordon Strachan to Haldeman. RE: Citizens Committee for the Re-Election of the President/Substantive Policy Briefings. 1 pg. [Subject: Campaign] [Memo], 8/17/1971
From Jeb S. Magruder to Alan Brown. RE: Mr. Brown's possible assistance in President Nixon's upcoming campaign. 1 pg. [Subject: Campaign] [Letter], 8/12/1971
From Haldeman to Dwight Chapin. RE: The President's suggestion of getting Alan Brown involved in the campaign so that his knowledge of the movie business will be of good use. 1 pg. [Subject: Campaign] [Memo], 7/28/1971
From Gordon Strachan to Haldeman. RE: Magruder's Projects. 5 pgs. [Subject: Domestic Policy] [Memo], 8/2/1971
From Gordon Strachan to Haldeman. RE: RNC Convention. 2 pgs. [Subject: Domestic Policy] [Memo], 7/21/1971
Typed note titled UPI-134. RE: Chicago's inability to be the site of the 1972 Republican National Convention, due to "prior commitments." 1 pg. [Subject: Campaign] [Other Document], no date
A typed note titled, "A205." RE: The Democrats' decision to hold the 1972 convention in Miami, Florida. 1 pg. [Subject: Campaign] [Other Document], no date
Typed notes entitled, "GOP Convention." RE: The possibility of using Chicago, Miami Beach, and San Diego as possible sites for the convention. 1 pg. [Subject: Domestic Policy] [Other Document], no date
From Jeb Magruder to The Attorney General. RE: The different organizational options which include: Forming an agency in Washington, hiring a large full-service agency, or hire a large full-service agency, and create a campaign group within it. 4 pgs. [Subject: Domestic Policy] [Memo], 6/30/1971
A chart listing the 12 months in a year, different executive positions, and the total salary made by each person. 4 pgs. [Subject: Domestic Policy] [Other Document], no date
From Gordon Strachan to Haldeman. RE: Magruder's Projects. 1 pg. [Subject: Domestic Policy] [Memo], 8/4/1971
Indecipherable handwritten note dated 8/13. 1 pg. [Subject: White House Staff] [Other Document], no date
From Jeb Magruder to Gordon Strachan. RE: Message that reads, "For you information." 1 pg. [Subject: White House Staff] [Memo], 8/12/1971
An article entitled, "Old Hands to Staff Nixon's House Shop, If It's Formed." 1 pg. [Subject: Domestic Policy] [Newspaper], 8/9/1971
From Haldeman to the President's File. RE: The meeting set up by The President as one of the regular reviews with the Attorney General. 2 pgs. [Subject: Domestic Policy] [Memo], 8/3/1971
From Gordon Strachan to Haldeman. RE: Magruder's Projects, and various Campaign Task Force proposals. 5 pgs. [Subject: Domestic Policy] [Memo], 7/31/1971
Indecipherable handwritten notes dated 7/28. 3 pgs. [Subject: White House Staff] [Other Document], no date
From Jeb S. Magruder to The Attorney General. RE: Senator Dole's Proposed Trip to Vietnam. 1 pg. [Subject: Foreign Policy] [Memo], 7/27/1971
From Jeb Magruder to The Attorney General. RE: The McCloskey Truth Squad. 2 pgs. [Subject: Domestic Policy] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: The Farm Vote Task Force. 2 pgs. [Subject: Domestic Policy] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: The Secretary's set up of a discretionary fund at Commerce, and his plans to use the money to help in the President's re-election. 1 pg. [Subject: Campaign] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: Mayor Lindsay's announcement that he will be changing parties. 1 pg. [Subject: Campaign] [Memo], 7/27/1971
From Len Garment and Jeb Magruder to The Attorney General. RE: A detailed report on the "Older Vote." 15 pgs. [Subject: Campaign] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: The California Delegates Selection Committee. 1 pg. [Subject: Domestic Policy] [Memo], 7/26/1971
From Jeb Magruder to The Attorney General. RE: Compass Systems Incorporated. 1 pg. [Subject: Domestic Policy] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: Spokesmen Resources. 12 pgs [Subject: Domestic Policy] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: Young Voters For Nixon. 1 pg. [Subject: Campaign] [Memo], 7/27/1971
From Ken Rietz to Jeb Magruder. RE: Status Report-YVN. 2 pgs. [Subject: Domestic Policy] [Memo], 7/14/1971
From Jeb Magruder to The Attorney General. RE: An enclosed action memo from Ken Rietz on The Young Voters for Nixon. 1 pg. [Subject: Campaign] [Memo], 7/28/1971
From Ken Rietz to Jeb Magruder. RE: A list of the states that have been assigned to members of the Young Voters for Nixon Advisory Board. 3 pgs. [Subject: Domestic Policy] [Memo], 7/27/1971
From Jeb Magruder to The Attorney General. RE: Voter Registration Committees. 1 pg. [Subject: Domestic Policy] [Memo], 7/27/1971
From Ken Rietz to Jeb Magruder. RE: Information on the Voter Registration Committees. 8 pgs. [Subject: Domestic Policy] [Memo], 7/26/1971
From Jeb Magruder to The Attorney General. RE: An enclosed memo from Rob Odle concerning the status of the "citizens operation." 1 pg. [Subject: Domestic Policy] [Memo], 7/28/1971
From Robert Odle, Jr. to Jeb Magruder. RE: Status report on the "Citizens." 3 pgs. [Subject: Domestic Policy] [Memo], 7/27/1971
From Jeb Magruder to The Attorney General. RE: Businessmen for Nixon-1972. 2 pgs. [Subject: Domestic Policy] [Memo], 7/2/1971
A report detailing three documents which are considered useful in preparing for the 1972 businessmen's committee. 3 pgs. [Subject: Domestic Policy] [Report], 6/24/1971
From Robert Odle to unknown author. RE: The meeting between DeLoach, Russell, and Odle with Charles Colson to get inputs as to what course of action the 1972 Businessmen for Nixon operation should take. 2 pgs. [Subject: Domestic Policy] [Memo], 7/20/1971
A schedule listing key events and issues from 1971-72. 1 pg. [Subject: White House Staff] [Other Document], no date
From T.W. Evans to Rob Odle. RE: A Proposed Critical Path for the 1972 Citizens Campaign. Attached are 3 calendars suggesting day-to-day paths. 4 pgs. [Subject: Domestic Policy] [Memo], 7/1/1971
From Thomas W. Evans to Jeb Magruder. RE: A Citizens Campaign for 1972. 4 pgs. [Subject: Campaign] [Memo], 1/8/1971
An article from The Wall Street Journal entitled, "Zeroing In: A Chance to Aim Ads at Specific Groups." 1 pg. [Subject: Domestic Policy] [Newspaper], 3/17/1970
A rough draft of a letter. RE: Message that reads, "It would be most helpful to get your thoughts on how we can mount an effective campaign effort in 1972." 1 pg. [Subject: Campaign] [Other Document], no date
A survey of existing citcoms that are deemed bipartisan and, thus, able to support Nixon's Administration. 1 pg. [Subject: Campaign] [Other Document], no date
From Jeb Magruder to The Attorney General. RE: The news that the Lieutenant Governor of Montana, Tom Judge, has been asked to "stay loose" as far as any commitments for 1972 are concerned. 1 pg [Subject: Campaign] [Memo], 7/28/1971
From Jeb Magruder to The Attorney General. RE: Research-Progress Report. 5 pgs. [Subject: Domestic Policy] [Memo], 7/28/1971
From Robert H. Marik to Richard Hochhauser. RE: A confirmation of the polling plan considered for the 1972 campaign. 2 pgs. [Subject: Domestic Policy] [Letter], 7/27/1971
An "RNC Project Timetable" that's labeled: Target and direct communication. [Subject: Campaign] [Other Document], no date
From Jeb Magruder to The Attorney General. RE: The Tracking of Presidential Contenders. 1 pg. [Subject: Campaign] [Memo], 7/28/1971
A report that expresses concern over Senator Muskie's possible popularity early on in the campaign. Muskie is thus considered "Target A." 6 pgs. [Subject: Campaign] [Report], 7/28/1971
A report entitled, "Women in Government: The President's memorandum for the heads of executive departments." 1 pg. [Subject: Domestic Policy] [Report], 4/21/1971
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
Domestic Policy
Other Document
A "RNC Project Timetable" that lists: Target
and direct communication, computer
technology, Delaware project, direct mail,
polling, and name list. 1 pg.
26
2
White House Staff
Other Document
Piece of paper labeled, "Campaign 1972-
JSM. WHSF: SMOF H.R. Haldeman." 1 pg.
26
2
8/2/1971
Campaign
Letter
From John Bylington to Robert Odle. RE:
Michigan Politics. 2 pgs.
26
2
8/2/1971
Domestic Policy
Letter
From S. John Byington to William G.
Milliken. RE: The option of opening up the
Republican Party to all people regardless of
race, color, creed or philosphical bent. 2 pgs.
Monday, June 13, 2011
Page 1 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
White House Staff
Other Document
Paper labeled, "WHSF: SMOF H.R.
Haldeman." 1 pg.
26
2
8/12/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: Compass Systems Inc. 2 pgs.
26
2
8/11/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: McCloskey and Florida
Primary. 1 pg.
26
2
7/21/1971
Campaign
Newspaper
Newspaper article from the Washington Post
entitled, "Nixon Foe May Face Florida
Primary Bar." 1 pg.
26
2
8/13/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: The attached copy of the Evans
and Novak column from the July 25
Washington Post. 1 pg.
Monday, June 13, 2011
Page 2 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
8/12/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: The attached memo from Barry
Mountain, who outlines the way the new
correspondence section will be set up at the
National Committee. 1 pg.
26
2
8/2/1971
Domestic Policy
Memo
From Barry Mountain to Jeb Magruder. RE:
The Correspondence Section. 4 pgs.
26
2
8/13/1971
Domestic Policy
Memo
From Jeb S. Magruder to The Attorney
General. RE: Governor Winthrop
Rockefeller's sponsered event entitled,
"Salute to the New Voter." 1 pg.
26
2
8/11/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: The National Journal's request
to do a story on the committee, as well as a
request for a 45 minute interview. 1 pg.
26
2
8/13/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: The National Movement for the
Student Vote. 2 pgs.
Monday, June 13, 2011
Page 3 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
8/11/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: New Hampshire, and the need
to keep McCloskey from recruiting young
workers. 1 pg.
26
2
8/12/1971
Foreign Policy
Memo
From Jeb Magruder to The Attorney
General. RE: The need for conservative
leaders such as Ronald Reagan to speak out
in favor of Nixon's trip to China. 1 pg.
26
2
8/13/1971
Foreign Policy
Letter
From Jeb Magruder to Henry Salvatori. RE:
The President's trip to China, and why it's in
America's best interest. 1 pg.
26
2
7/30/1971
Personal
Letter
From Jeb Magruder to Henry Salvatori. RE:
Appreciation for Mr. Salvatori's letter of
support. 1 pg.
26
2
7/21/1971
Foreign Policy
Letter
From Henry to Haldeman. RE: Nixon's
announcement of his trip to China, and the
overwelming approval from the liberal media-
academic circles. 2 pgs.
Monday, June 13, 2011
Page 4 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
7/19/1971
Foreign Policy
Letter
From Henry V. Jaffa to Henry Salvatori. RE:
The need to deal with the conflict between
Russia and China. 2 pgs.
26
2
8/10/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: The concern with the Pro-
Reagan activities of Young Americans for
Freedom. 3 pgs.
26
2
7/29/1971
Campaign
Letter
From Randal C. Teague to "Sirs." RE: The
National Convention of Young Americans
for Freedom meeting that will take place on
September 2-5. 1 pg.
26
2
8/13/1971
Campaign
Memo
From Rite Hauser and Jeb Magruder to The
Attorney General. RE: The Women's Vote.
13 pgs.
26
2
Campaign
Other Document
A table that gives the "Reported Voting by
Sex, 1964-1970." 1 pg.
Monday, June 13, 2011
Page 5 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
Campaign
Other Document
A table that shows the vote by sex in
presidential elections from 1952 to 1968. 1
pg.
26
2
Campaign
Report
A report that explains the reasons behind
party identification, and how it differs
between male and female voters. 2 pgs.
26
2
Campaign
Other Document
A bar graph detailing the increase in the
number of women voters, and how that
correlates with the amount of education that
is received. 1 pg.
26
2
Campaign
Other Document
A report entitled, "Greatest Problem in Being
a Woman Today." 1 pg.
26
2
Campaign
Other Document
A report entitled, "Survey of the Attitudes of
Women: Concluding Observations." 2 pgs.
Monday, June 13, 2011
Page 6 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
7/10/1971
Campaign
Newspaper
An article from The New York Times
entitled, "Women Organize for Political
Power." 1 pg.
26
2
7/11/1971
Campaign
Newspaper
An article entitled, "Women Activists Map
Their Revolution." 1 pg.
26
2
Domestic Policy
Other Document
A list of the 21-member steering committee
that was elected to coordinate the caucus'
future work. 1 pg.
26
2
Domestic Policy
Other Document
A descriptive report entitled, "Progress
Through the Courts." 4 pgs.
26
2
Campaign
Newspaper
Two newspaper articles entitled, "Between
Us Boys" and "Mrs. Abzug Hits Remark by
President." 1 pg.
Monday, June 13, 2011
Page 7 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
>
Domestic Policy
Other Document
A report summarizing the Woman's Equality
Act. 1 pg.
26
2
Domestic Policy
Report
A report from the "Weekly Compilation of
Presidential Documents", centered on the
topic of abortions at military hospitals. 2 pgs.
26
2
5/20/1971
Campaign
Newspaper
A newspaper article from The Washington
Post entitled, "The Day-Care Trap." 1 pg.
26
2
11/1/1970
Campaign
Newspaper
An article from The Miami Harold entitled,
"What Ted Needs Is More Lib Appeal,
Feminists Say." 1 pg.
26
2
Campaign
Newspaper
An article entitled, "McGovern's 'Lib' Lags
on His Staff." 1 pg.
Monday, June 13, 2011
Page 8 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
8/12/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: An attached status report on the
efforts to discourage the formation of a new
Conservative Party in Michigan. 1 pg.
26
2
8/9/1971
Domestic Policy
Memo
From Robert C. Odle, Jr. to Harry S.
Flemming and Jeb S. Magruder. RE: The
attempts at discouraging former Senator
Robert Huber from putting a new
"Conservative Party" on the ballot in
Michigan. 2 pgs.
26
2
8/2/1971
Campaign
Letter
From S. John Byington to Robert Odle. RE:
The enclosed article from the Detroit Free
Press of Saturday, July 31st. 2 pgs.
26
2
7/30/1971
Domestic Policy
Letter
From William P. Rogers to Francis J. Bicsak.
RE: An invitation to serve on a Special
Advisory Committee on Public Opinion. 1 pg.
26
2
White House Staff
Other Document
An indecipherable handwritten noted dated
8/13. 1 pg.
Monday, June 13, 2011
Page 9 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
7/13/1971
Campaign
Memo
From Jeb S. Magruder to John Ehrlichman.
RE: The Platform for the 1972 Campaign
being centered on the budget and the State of
the Union Address. 1 pg.
26
2
8/17/1971
Campaign
Memo
From Gordon Strachan to Haldeman. RE:
Citizens Committee for the Re-Election of
the President/Substantive Policy Briefings. 1
pg.
26
2
8/12/1971
Campaign
Letter
From Jeb S. Magruder to Alan Brown. RE:
Mr. Brown's possible assistance in President
Nixon's upcoming campaign. 1 pg.
26
2
7/28/1971
Campaign
Memo
From Haldeman to Dwight Chapin. RE: The
President's suggestion of getting Alan Brown
involved in the campaign so that his
knowledge of the movie business will be of
good use. 1 pg.
26
2
8/2/1971
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Magruder's Projects. 5 pgs.
Monday, June 13, 2011
Page 10 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
7/21/1971
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
RNC Convention. 2 pgs.
26
2
Campaign
Other Document
Typed note titled UPI-134. RE: Chicago's
inability to be the site of the 1972
Republican National Convention, due to
"prior commitments." 1 pg.
26
2
Campaign
Other Document
A typed note titled, "A205." RE: The
Democrats' decision to hold the 1972
convention in Miami, Florida. 1 pg.
26
2
Domestic Policy
Other Document
Typed notes entitled, "GOP Convention."
RE: The possibility of using Chicago, Miami
Beach, and San Diego as possible sites for
the convention. 1 pg.
26
2
6/30/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: The different organizational
options which include: Forming an agency in
Washington, hiring a large full-service
agency, or hire a large full-service agency,
and create a campaign group within it. 4 pgs.
Monday, June 13, 2011
Page 11 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
Domestic Policy
Other Document
A chart listing the 12 months in a year,
different executive positions, and the total
salary made by each person. 4 pgs.
26
2
8/4/1971
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Magruder's Projects. 1 pg.
26
2
White House Staff
Other Document
Indecipherable handwritten note dated 8/13.
1 pg.
26
2
8/12/1971
White House Staff
Memo
From Jeb Magruder to Gordon Strachan. RE:
Message that reads, "For you information." 1
pg.
26
2
8/9/1971
Domestic Policy
Newspaper
An article entitled, "Old Hands to Staff
Nixon's House Shop, If It's Formed." 1 pg.
Monday, June 13, 2011
Page 12 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
8/3/1971
Domestic Policy
Memo
From Haldeman to the President's File. RE:
The meeting set up by The President as one
of the regular reviews with the Attorney
General. 2 pgs.
26
2
7/31/1971
Domestic Policy
Memo
From Gordon Strachan to Haldeman. RE:
Magruder's Projects, and various Campaign
Task Force proposals. 5 pgs.
26
2
White House Staff
Other Document
Indecipherable handwritten notes dated 7/28.
3 pgs.
26
2
7/27/1971
Foreign Policy
Memo
From Jeb S. Magruder to The Attorney
General. RE: Senator Dole's Proposed Trip
to Vietnam. 1 pg.
26
2
7/28/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: The McCloskey Truth Squad. 2
pgs.
Monday, June 13, 2011
Page 13 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
7/28/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: The Farm Vote Task Force. 2
pgs.
26
2
7/28/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: The Secretary's set up of a
discretionary fund at Commerce, and his
plans to use the money to help in the
President's re-election. 1 pg.
26
2
7/27/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: Mayor Lindsay's announcement
that he will be changing parties. 1 pg.
26
2
7/28/1971
Campaign
Memo
From Len Garment and Jeb Magruder to The
Attorney General. RE: A detailed report on
the "Older Vote." 15 pgs.
26
2
7/26/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: The California Delegates
Selection Committee. 1 pg.
Monday, June 13, 2011
Page 14 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
7/28/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: Compass Systems
Incorporated. 1 pg.
26
2
7/28/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: Spokesmen Resources. 12 pgs
26
2
7/27/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: Young Voters For Nixon. 1 pg.
26
2
7/14/1971
Domestic Policy
Memo
From Ken Rietz to Jeb Magruder. RE: Status
Report-YVN. 2 pgs.
26
2
7/28/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: An enclosed action memo from
Ken Rietz on The Young Voters for Nixon. 1
pg.
Monday, June 13, 2011
Page 15 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
7/27/1971
Domestic Policy
Memo
From Ken Rietz to Jeb Magruder. RE: A list
of the states that have been assigned to
members of the Young Voters for Nixon
Advisory Board. 3 pgs.
26
2
7/27/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: Voter Registration Committees.
1 pg.
26
2
7/26/1971
Domestic Policy
Memo
From Ken Rietz to Jeb Magruder. RE:
Information on the Voter Registration
Committees. 8 pgs.
26
2
7/28/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: An enclosed memo from Rob
Odle concerning the status of the "citizens
operation." 1 pg.
26
2
7/27/1971
Domestic Policy
Memo
From Robert Odle, Jr. to Jeb Magruder. RE:
Status report on the "Citizens." 3 pgs.
Monday, June 13, 2011
Page 16 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
7/2/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: Businessmen for Nixon-1972. 2
pgs.
26
2
6/24/1971
Domestic Policy
Report
A report detailing three documents which are
considered useful in preparing for the 1972
businessmen's committee. 3 pgs.
26
2
7/20/1971
Domestic Policy
Memo
From Robert Odle to unknown author. RE:
The meeting between DeLoach, Russell, and
Odle with Charles Colson to get inputs as to
what course of action the 1972 Businessmen
for Nixon operation should take. 2 pgs.
26
2
White House Staff
Other Document
A schedule listing key events and issues from
1971-72. 1 pg.
26
2
7/1/1971
Domestic Policy
Memo
From T.W. Evans to Rob Odle. RE: A
Proposed Critical Path for the 1972 Citizens
Campaign. Attached are 3 calendars
suggesting day-to-day paths. 4 pgs.
Monday, June 13, 2011
Page 17 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
1/8/1971
Campaign
Memo
From Thomas W. Evans to Jeb Magruder.
RE: A Citizens Campaign for 1972. 4 pgs.
26
2
3/17/1970
Domestic Policy
Newspaper
An article from The Wall Street Journal
entitled, "Zeroing In: A Chance to Aim Ads
at Specific Groups." 1 pg.
26
2
Campaign
Other Document
A rough draft of a letter. RE: Message that
reads, "It would be most helpful to get your
thoughts on how we can mount an effective
campaign effort in 1972." 1 pg.
26
2
Campaign
Other Document
A survey of existing citcoms that are deemed
bipartisan and, thus, able to support Nixon's
Administration. 1 pg.
26
2
7/28/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: The news that the Lieutenant
Governor of Montana, Tom Judge, has been
asked to "stay loose" as far as any
commitments for 1972 are concerned. 1 pg
Monday, June 13, 2011
Page 18 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
7/28/1971
Domestic Policy
Memo
From Jeb Magruder to The Attorney
General. RE: Research-Progress Report. 5
pgs.
26
2
7/27/1971
Domestic Policy
Letter
From Robert H. Marik to Richard
Hochhauser. RE: A confirmation of the
polling plan considered for the 1972
campaign. 2 pgs.
26
2
Other Document
An "RNC Project Timetable" that's labeled:
Target and direct commu
26
2
7/28/1971
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: The Tracking of Presidential
Contenders. 1 pg.
26
2
7/28/1971
Campaign
Report
A report that expresses concern over Senator
Muskie's possible popularity early on in the
campaign. Muskie is thus considered "Target
A." 6 pgs.
Monday, June 13, 2011
Page 19 of 20
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
26
2
4/21/1971
Domestic Policy
Report
A report entitled, "Women in Government:
The President's memorandum for the heads
of executive departments." 1 pg.
Monday, June 13, 2011
Page 20 of 20
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 305
Folder:
5 Campaign-July 31, Aug 2, Aug 13, 1971
Document
Disposition
5
Return
Private/Political Memo, Magruder to the AG, 8-12-71
6
Return
Private/Political Memo, Magruder to the AG, 8-11-71
7
Return
Private/Political Memo, Magruder to the A.G., 8-13-71
8
Return
Private/Political Memo, Magruder to the A.G., 8-12-71
9
Return
Private/Political Memo, Magruder to the A.G., 8-13-71
10
Return
Private/Political Memo, Magruder to the A.G., 8-11-71
11
Return
Private/Political Memo, Magruder to the A.G., 8-13-71
12
Return
Private/Political Memo, Magruder to the A.G., 8-11-71
13
Return
Private/Political Memo, Magruder to the A.G., 8-12-71
14
Return
Private/Political Memo, Magruder to the A.G., 8-10-71
15
Return
Private/Political Memo, Hausen $ Magruder to the A6, 8-13-71
16
Return
Private/Political Memo, Magruder to the A.G., 8-12-71
17
Return
Private/Political Notes, "JSM AG," 8-13-[71]
18
Return
Private/Political Memo, Magruder to JDE, 7-13-71
19
Return
Private/Political Memo, Strachan to HRH, 8-17-71
20
Return
Private/Political Letter, Magruder to Brown 8-12-71
21
Return
Private/Political Memo, Strachan to HRH, 8-2-71
22
Return
Private/Political Memo, Magruder to the A.G., 6-30-71
23
Return
Private/Political Table, "Nov. 1971- Nov. 1972", n.d.
24
Return
Private/Political Memo, Strachan to HRH, 8-4-71
25
Return
Private/Political Notes, "Stans-Fund," 8-13-[71]
26
Return
Private/Political Note, Magruder to Strachan, 8-12-71
27
Return
Private/Political Memo, HRH to the President's File, 8-3-71
28
Return
Private/Political Memo, Strachan to HRH, 7-31-71
:
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 305
29
Return Private/Political Notes, " A.G, 7/28, Decisions," 7-28[7]]
30
Return
Private/Political Memo, Magruder to the AG, 7-27-71
31
Return Private/Political Memo, Magruder to the A.G., 7-28-71
32
Return
Private/Political Memo, Magruder to the A.G., 7-28-71
33
Return
Private/Political Memo, Magruder to the A.G., 7-28-71
34
Return
Private/Political Memo, Magruder to the A.G., 7-27-71
35
Return
Private/Political Memo, Garment & JSM to the AG, 7-28-71
36
Return
Private/Political Memo, Magruder to the AG, 7-26-71
37
Return
Private/Political Memo Magruder to the A.G., 7-28-71
38
Return
Private/Political Memo, Magruder to the A.6., 7-28-71
39
Return
Private/Political Memo, Magruder to the A.G., 7-27-71
40
Return
Private/Political Memo, Magruder to the A.G, 7-28-71
41
Return
Private/Political Memo, Magruder to the A.G, 7-27-71
42
Return
Private/Political Memo, Rietz to Magruder, 7-26-71
43
Return
Private/Political Memo, Magruder to the A.G., 7-28-71
44
Return
Private/Political Merno, Magruder to the A.G., 7-28-71
45
Return
Private/Political Memo, Magruder to the AG, 7-28-71
46
Return
Private/Political Memo, Magruder to the AG, 7-28-71
CAMPAIGN 1972 - JSM
WHSF: SMOF
H.R. HALDEMAN
WHSF: SMOF
H. R. HALDEMAN
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1-01 PENNSYLVANIA AVENUE. N.W.
WASHINGTON, D.C. 20000
August 12, 1971
(202) 333-0020
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Compass Systems Inc.
As you requested, Tom Reed has made a preliminary investigation into
Compass Systems Inc. and its relationship with the California State
Committee. At the same time, we have had further discussions with
Martin Hoffman, who is Sam Wiley's attorney at University Computing
Company, and John Dean regarding proposed arrangements to assist in.
the funding of Compass Systems Inc.
Tom Reed reports that after a preliminary investigation he feels the
system would be extremely effective for the President in 1972 and
that the cost to us of $65,000 would be far below any cost we would
have to incur for any new system. He also feels that no new system
could match their system.
As I indicated to you two weeks ago, Sam Wiley was becoming very
nervous about being involved in a corporate situation with Compass
Systems Inc. As of today, Martin Hoffman reiterated this and indi-
cated that Sam Wiley now considers this a closed subject. The FBI
situation concerned him as has the recent drop in the market as it
relates to University Computing Company stock. Hoffman assured me
that this in no way indicated any lack of support for the President,
but he felt it would not be worthwhile to bring up the matter of
funding this system through University Computing Company. He fur-
ther indicated that if we wanted to discuss his financial commitment
to the campaign with Wiley now or in the future that the only person
who should contact Wiley regarding this matter is yourself. Conse-
quently, I mentioned this to Hugh Sloan so that Herb Kalmbach would
not make any initial contact at the present time.
John Dean and I feel that it is not appropriate to investigate any
other corporate entities in an attempt to fund this system. There
were legal difficulties in trying to arrange an agreement with
University Computing Company and Compass Systems Inc. and John
feels we should not attempt to make any other arrangements in this
manner.
CONFIDENTIAL
2
The California State Committee is still under the assumption that
University Computing Company will fund this system. Based on Tom
Reed's appraisal as well as our original appraisal, I would recom-
mend that either the National Committee or the Citizens Committee
fund this system directly so it is available to the President in
1972 and to the RNC thereafter.
Recommendation
That the Citizens Committee fund the system.
Approve
Disapprove
Comment
That the Republican National Committee fund the system.
Approve
Disapprove
Comment
That the system not be funded.
Approve
Disapprove
Comment
JEB S. MAGRUDER
bcc: Mr. Haldeman
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON, D.C. 20006
August 11, 1971
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
McCloskey and Florida Primary
Enclosed is an article from the July 21st Washington Post
which indicates that there is a provision in the Florida
primary law by which we could keep McCloskey off the ballot.
Pat Buchanan suggested that maybe we could have the Florida
State Chairman do whatever he can under this law to keep
McCloskey off the ballot. An unopposed RN in Florida with a
unified party behind him might be a nice contrast to the
bloodletting that will take place with the Democrats. More-
over, this will allow us to free up our resources to hurt the
Democrats in their primary.
Approve
Disapprove
Comment
JEB S. MAGRUDER
Enclosure
bcc: Mr. Haldeman
CONFIDENTIAL
WASHINGTON POST
July 21, 1971
Nixon Foe May Face
Florida Primary Bar
TALLAHASSEE, Fla., July
members felt that the Califor-
20 (AP)-Florida's top elec-
nia congressman should be on
tions officer says a gap in the
the ballot, he would be, Stone
state's new primary law may
said.
enable pro-Nixon GOP leaders
Secretary Stone also said he
to close the Republican half of
would "seek clarification"
Florida's March 14 presiden-
from two Southern political
tial contest to all but the in-
figures, Alabama Gov. George
cumbent president.
Wallace and Georgia Lt. Gov.
Secretary of State Richard
Lester Maddox, as to whether
Stone said in an interview
they planned to run as Demo-
Monday that Rep. Paul Mc-
crats in the Florida primary.
Closkey (R-Calif.) or any Re-
publican challenger could be
barred from the primary by a
seven-member selection com-
mittee.
A candidate's name would
be deleted if all committee
members of the same party
agree to do so. There are
three Reublicans and four
Democrats who have the final
say, he said.
"It is quite possible they
might feel that way as party
members," said Stone, who is
the non-voting chairman.
State party leaders such as
GOP Chairman L. E. (Tommy)
Thomas of Panama City have
been critical of McCloskey's
VOW to challenge President
Nixou if he doesn't end the
Vietnam war before the pri-
maries.
"Tommy has indicated he
would not try to block Mc-
Closkey, although he has said
he would not open any doors
for him," said a GOP spokes-
man.
But if only one of the GUP
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
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WASHINGTON. D.C. 20000
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached is a copy of an Evans and Novak column from the July
25 Washington Post which indicates the Democrats are setting
us a '72 Sponsors Club similar to the President's Club of the
LBJ era. For $72 a month, there are a number of privileges
accorded to those who contribute.
Pat Buchanan has suggested that we have someone we know, pre-
ferably a Democrat not connected with us, join this club. This
could be arranged by having the individual write in explaining
that he read about the club in the newspaper and is fed up with
the Administration's policies and wants to contribute his share
and become a member of the club. This would give us many advan-
tages in keeping track of Democratic contenders and their
strategy.
Recommendation
That we have someone join the '72 Sponsors Club.
Approve
Disapprove
Comment
JEB S. MAGRUDER
CONFIDENTIAL
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON, D.C. 20000
August 12, 1971
(202) 333-0020
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached is a memorandum from Barry Mountain, who is in charge of
administration at the Republican National Committee, outlining
the way in which the new correspondence section will be set up at
the National Committee. Barry proposes, and we concur in his rec-
ommendation, that this new section at the RNC handle the vast bulk
of the "citizens" mail which will begin to inundate our office and
the RNC as the campaign gets into high gear. Under the proposal,
mail received at the Committee would be answered by the Committee
directly. "Citizens" mail received at this office would be for-
warded to the RNC for analysis and response on our stationery, and
returned to us for signature. Should this kind of mail get too
heavy in the latter stages of the campaign, we might want to have
it dispatched directly from the Committee.
Naturally, we will want to continue to respond to high-level offers
of assistance, White House and Administration referrals, and other
important mail and offers of help directly from this office. How-
ever, it is our recommendation that the kind of "citizens" mail
which was handled on the second floor of 450 Park Avenue in 1968,
be processed at the RNC.
Approve
Disapprove
Comments
JEB S. MAGRUDER
bcc: Mr. Gordon C. Strachan
epublican
ational
ommittee.
August 2, 1971
MEMORANDUM TO:
JEB MAGRUDER
FROM:
BARRY-MOUNTAIN
RE: CORRESPONDENCE SECTION
We are anticipating a volume of
more than 2,500 letters per week that will need answering in personalized
form during the campaign. In order to meet this need, I asked Mimi Austin
of my staff to work with consultants from IBM in an effort to set up the
most efficient and least costly system. Their joint recommendations, as
modified and adapted to political needs are as follows:
EQUIPMENT Four automatic type-
writers and (at present) one signature machine will be utilized:
1 MTST-2* -- an input machine
designed to store the names, addresses and code numbers on magnetic tapes;
2 MTST-4's -- output machines
to transfer the coded tapes into letter form; and
1 Magnetic Card Typewriter -- a
standard machine capable of storing 5,000 characters on a 3 X 7" card
(basically used for form letters.)
PROCEDURE -- All general RNC mail
and all mail addressed to the Chairman will be delivered to the Correspon-
dence Section to be opened, sorted, coded and further distributed, if
necessary. (At present, we estimate approximately 200 letters per week
and up to 600 during the campaign will stay within the Section for direct
answer; another 50/150 to be re-directed within the Committee.) All other
mail will be delivered directly to the individual addressed or to the
specified department. Probably only a small percentage (25%) of this mail
will fit the form or pre-paragraphed specifications, but each office will
have a variable sheet (sample attached) and Paragraph Dictionary for coding.
Depending on the type of letter and
source of response, the completed letter will either remain in the Section
for signature and mailing or will be returned to the point of origin. Each
* Magnetic Tape Selectric Typewriter
ght D. Eisenhower Republican Center: 310 First Street Southeast, Washington, D.C. 20003. (202) 484-6500.
Page Two
Executive Correspondence Section
letter, whether it is returned to the original source or remains in the
Section, will be proof-read by Mrs. Prettyman or Mrs. Garland. Letters
returned to the point of origin will therefore have a second check point.
CITIZENS COMMITTEE INVOLVMENT - A
flexible system can be set up with the Citizens Committee to meet their
demands. Either mail can be sent directly for coding here, or a system
of variable sheets can be used similar to the in-house system at the RNC.
Citizens' stationery and/or continuous form stationery would be used. We
would be capable of turning out 1,000 to 1,500 letters per week for
Citizens' over and above the volume of in-house correspondence.
PERSONNEL - At present, we anti-
cipate five employees involved in this Section. Mrs. Wilma Prettyman, a
veteran RNC staffer, who has worked previously in issue research and in
general administration, will supervise the Section; Mrs. Elizabeth Garland,
recommended by our Communications department, will coordinate coding and
paragraph selection; Mrs. Frankie Scott, presently handling the Chairman's
files and records, will handle machine operations. In addition, two more
employees will be needed for machine operation and general office work.
(NOTE: Mrs. Ruth Cannady, presently operating two MTST-2's, will be included
in the section, but she will continue to handle RNC-generated mail, rather
than response mail.)
LETTER/PARAGRAPH SELECTION - A
dictionary will be "written" from which form letters or paragraphs can be
selected. It will be divided by issue categories (i.e. Vietnam, revenue
sharing, welfare reform, etc.) as well as by paragraph purpose (introductory,
closing) and standard form letters. Individual paragraphs will be prepared
by the Research and Communications departments and will be checked and up-
dated weekly.
Each paragraph and form letter will
be numbered or lettered so that the variable sheets will only list names,
address, salutation and codes. The MTST operator will type only the variable
information onto the input tape with the coded tape automatically selecting
the proper paragraphs on the output machines. For personalized letters
generated from within the Committee (such as thank-you letters) a variable
sheet will again be used. We anticipate at least 150 thank you letters per
week for the Chairman alone and up to 500 per week during the campaign.
CAPACITY - With the four machines
presently on order, we will have the standard out-put capacity on a normal
8-hour-a-day schedule of 750 to 1,000 letters per week. With additional
personnel working two shifts, the volume can increase to over 2,500 per
week depending on length of the letters.
Page Three
Executive Correspondence Section
SUMMARY - Once in operation, which
is scheduled for late August, the Executive Correspondence Section will
greatly add to the efficiency of daily operations here at the Committee.
Not only will it provide greater service but will also allow department
heads and their secretaries to devote more time to priority projects.
Use of automatic typewriters will bring the average cost of sending a letter
down to less than $1.00 per letter as compared to the present estimate of
$2.75. We believe this Section will also be a great asset to the campaign.
We look forward, Jeb, to discussing
with you your specific requirements so that we may effectively serve your
needs.
CC: Tom Evans
Date
#
VARIABLE SHEET
NAME
ADDRESS
SALUTATION
CODES
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
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August 13, 1971
(202) 333.0920
AN
LNC
0-102
CONFIDENTIAL
by
3-24-82
MEMORANDUM FOR THE ATTORNEY GENERAL
On August 28, Governor Winthrop Rockefeller will sponsor a
"Salute to the New Voter" day at Winrock in Arkansas. He
expects 5000 young people between the ages of 18 and 21.
Invitations are being handled through the regular Republican
organization.
Ken Rietz has been invited to attend and discuss generally
our efforts to involve young people in the Presidential cam-
paign. Ken feels that, at the same time, he could also set
up several sessions with young leaders and attend a YR execu-
tive board meeting.
The disadvantage is that members of the press will be in
attendance and reporting on the activity. The ground rules
Ken has set, should he accept the invitation, are that he will
be representing the young voters' effort and will not get into
a discussion of issues or policy.
Both Ken and I feel that it is an opportunity to move forward
in organizing Arkansas young voters, and I recommend that Ken
should attend.
Approve
Disapprove
Comment
JEB S. MAGRUDER
CONFIDENTIAL
BCC: Mr. Haldeman
DESCRIBINO TO BE AN
ARRING
6-102
August 11, 1971
3-34-82
By P.
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Dom Bonafed of the National Journal wants to do a story on our com-
mittee and has requested an appointment to interview me for 45 min-
utes.
National Journal is a fairly new, non-partisan publication along
the lines of Congressional Quarterly. It has a reputation for
generally accurate reporting and Bonafed has been more than fair
to the Administration in his stories.
The article would be a generalized story about what we are doing
here, without attribution to anyone. National Journal is widely
read on the Hill and throughout Washington, and it might be bene-
ficial to us to have the committee's role spelled out in an article
of this nature.
Approve
Disapprove
Comments
JEB S. MAGRUDER
bcc: Mr. Haldeman
CONFIDENTIAL
:
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
By
1701 PENNSYLVANIA AVENUE. N.W.
August 13, 1971
WASHINGTON, D.C. 20000
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
National Movement for the Student Vote
The National Movement for the Student Vote is a tax-exempt,
501 (c) (3), organization acting as a public foundation.
Without that status, it would not survive. This is a very
liberal oriented organization. It makes no effort to hide
its opposition to the President. NMSV's activity will be
aimed at registering as many college students as possible
this Fall.
Any organization with a tax-exempt status that becomes
involved in politics is subject to having that exemption
lifted. Although officials at IRS were hesitant to talk
to John Venners of ACA, who called them and did most of the
research on this, one official did state, "If a person acts
in an official capacity for an organization and becomes
engaged in politics, you have a problem".
Attorney Dick Brickwedde is a full-time staff member for
the Student Vote working on residency requirements, and
is listed as General Counsel on their stationery. Brickwedde
is also the chairman of the Voting Rights Task Force at the
Democratic National Committee.
It appears that there is a good case for revoking the
NMSV's tax-exempt status. Ken Rietz suggests, and I agree:
1) Without giving all the facts, we let the Republican
members of the Student Vote's Board know that they
are engaging in partisan political activity.
(Senator Brock has already done some of this.)
CONFIDENTIAL
-2-
2) Allow Charlie McManus of ACA to leak the conflict
to a friendly member of the press. (He has said
he can do this.) This would allow the press to
destroy NMSV and not involve Republican organizations.
Even if it isn't destroyed, financial contributors
will be less willing to donate to this or any other
registration group.
3) Or, as an alternative, I suggest we notify IRS
directly and let them take immediate action.
AGREE
DISAGREE
COMMENT
JEB S. MAGRUDER
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20000
August 11, 1971
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
New Hampshire
Ken Rietz has suggested that now would be the appropriate time to take
action in New Hampshire to keep a void from existing that the McCloskey
candidacy can fill.
People are anxious for something to get started, and the young people
are probably the most anxious of all. If we don't start now to in-
volve young people in the President's campaign, McCloskey will have a
real opportunity to recruit young workers. If we are active, however,
young people will at least have to make a choice.
It would seem appropriate to send Ken to New Hampshire to begin quietly
promoting and organizing a Young Voters for Nixon group. Any publicity
this activity receives would tend to lend credibility to the McCloskey
campaign and must be avoided. At the same time, a complete lack of
activity on our part will give McCloskey an opening he would be foolish
not to take advantage of. He's becoming known as the "youth candidate."
I think we can take that title away from him if we start early enough.
Recommendation
That Ken Rietz go to New Hampshire to begin promoting and organizing a
Young Voters for Nixon group.
Approve
Disapprove
Comment
JEB S. MAGRUDER
bcc: Mr. Haldeman
CONFIDENTIAL
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON. D.C. 20006
August 12, 1971
(202) 333.0920
CONFIDENTIAL
By
try
3-24-82
MEMORANDUM FOR THE ATTORNEY GENERAL
In the attached correspondence, Professor Jaffa of Claremont Col-
lege and Henry Salvatori suggest that Governor Reagan and other
prominent conservative leaders be asked to make public statements
explaining to conservatives why the trip to mainland China is "in
America's national interest and not because we have suddenly
found virtue in Communism." Either you or Salvatori could propose
this to Governor Reagan.
Have Magruder ask Salvatori to discuss this with the Governor.
Approve
Disapprove
Comment
We could program other conservative leaders and writers through the
White House to make similar statements.
Approve
Disapprove
Comment
JEB S. MAGRUDER
Attachment
bcc: Mr. Haldeman
CONPIDENTIAL
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20000
August 13, 1971
(202) 333-0920
PERSONAL AND CONFIDENTIAL
By
Dear Mr. Salvatori:
As you know, Bob Haldeman has forwarded me a copy of your letter
of July 30 and a copy of Professor Jaffa's letter of July 19.
We very much appreciate having the benefit of your and Professor
Jaffa's thinking in this area because we have already initiated
some moves designed to better explain the President's policies
and programs to conservatives. As you both point out, the prob-
lem is more one of failure of communication than disagreement on
substance.
It strikes me as an excellent idea for Governor Reagan and others
to articulate the reasons why the President's trip to mainland
China is in our national interest and I shall discuss this sug-
gestion with the Attorney General.
With best wishes,
Sincerely,
Jeb S. Magruder
Mr. Henry Salvatori
1901 Avenue of the Stars
Century City
Los Angeles, California 90067
bcc: Mr. Haldeman
July 30, 1971
Dear Henry:
Thanks for your thoughtful letter of
July 21st and the suggestions from
Professor Jaffa to generate conser-
vative support.
This is an area of great interest and
one in which the Citizens Committee for
the Re-Election of the President is
already working. I am forwarding a
copy of your letter to Job Magruder
and asking him to contact you regarding
these ideas.
With warm personal regards.
Sincerely,
H.R. Haldeman
Assistant to the President
Mr. Menry Salvatori
1901 Avenue of the Stars
Century City
Los Angeles, California 90067
CC: Jeb Magruder w/incoming
HENRY SALVATORI
1901 AVENUE OF THE STARS, CENTURY CITY
Los ANGELES, CALIFORNIA 90067
July 21, 1971
The Honorable H. R. Haldeman
Chief of Staff
The White House
Washington, D.C.
Dear Bob:
The President's announcement of his forthcoming
trip to China has elicited widespread approval a-
mong the liberal media-academic circles, but I
fear that it has also created serious doubts and
consternation among the President's conservative
supporters.
The enclosed letter from Prof. Jaffa touches on
this question and suggests what must be done now
to retain the support of Conservatives in 1972.
I personally am 100% in agreement with the Presi-
dent on his new approach to Communist China. I
also feel it is essential to explain to the conservative
voters the long range thinking behind the President's
move toward Communist China. This cannot be done
by the President himself without jeopardizing his future
negotiations with China. Therefore, it is essential that
some program be quickly initiated to rally various con-
servative spokesmen throughout the country to explain
and defend the President's action.
Of course, in California Governor Reagan would be the
ideal person to kick off this program. But other prom-
inent Conservatives throughout the country should be
urged to speak up on this question.
July 21, 1971
Page two
Please discuss this matter with the President and
others concerned and if it is felt that this idea has
merit, I am sure that an appropriate plan of action
can be devised.
I, of course, would be happy to discuss this matter
with Governor Reagan, but I will not do SO until I
receive word from you.
Warm regards.
Sincerely,
Henry
Telephone (714) 626-8511
Department of Political Science
July 19, 1971
Mr. Henry Salvatori
Suite 1130
1901 Avenue of the Stars
Century City
Los Angeles, California 90067
Dear Henry:
In 1960 I wrote a position paper for the Platform Committee
of the Republican National Convention, in which I pointed out that
the Soviet Union and Communist China shared an enormous border, on
one side of which was three times the population, and on the other
three times the land area. I said that the conflict of real interests
between Russia and China was great and permanent, and the ideological
affinity superficial. I also said that there were no permanent
conflicts of real interests between the United States and either Russia
or China, in any way comparable with the conflicts with each other.
I mention this as evidence of my credentials for commenting on
the current developments. I think Nixon is doing the right thing,
and that he is being well advised by Kissinger. "The enemy of my
enemy is my friend, is the principle at work, a principle also well
expressed by Churchill when, in 1941, he said that if Hitler had
invaded Hell, he would refer favorably in the House of Commons to
the Devil. I think American arms in Vietnam have contributed some-
thing to the present movement of policy, but above all is the looming
threat of the vast Soviet arms build-up. The Chinese know that it
is directed even more against them than against the U.S. And they
are, like good Leninist tacticians, seeking such shelter as they can
find under the shield of our nuclear umbrella. The great question
now is, can we exploit this opportunity as much for our own, as for
their benefit? The great danger, as I see it, is in the American Left
turning this into another "good old Uncle Joe" type episode, in which
we discover that the Chinese are, after all, just the same old agrarian
reformers that Owen Lattimore and the old pinko crew said they were
back in the 1940's. And I fear that, as the Left cheers Nixon on,
the Right may turn a cold shoulder, forcing the President more and
more upon the liberals for support. If that happens, both Nixon and
the G.O.P. are going to suffer immeasurable harm. The Left will never
vote for Nixon, no matter how much they may help execute this phase of
his foreign policy. In the end, they will say that he did what liberals
always wanted done anyway. And he will help nominate a liberal dove in
- 2 -
the Democratic Party, who might well be elected in November, 1972.
The Conservatives must show that they understand the power-political
reasons for the President's turn in China policy, and that they
support it in America's national interest, and not because we have
suddenly found virtue in Communism.
I wondered whether you or the Govenor might not issue a public
statement to such effect? I could arrange a briefing for anyone,
including yourself, whom you might want briefed on this matter. It
is a great and pregnant moment in the development of high policy.
To a marked degree, its quality will depend upon the quality of the
public opinion generated to give it effect.
Let me know if I can help.
As ever,
Starry Harry V. Jaffa
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
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August 10, 1971
(202) 333-0020
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
A few weeks ago you indicated concern with the pro-Reagan activities
of Young Americans for Freedom. Recently, YAF's leaders were among
those who signed the statement suspending support for the President.
In light of these developments, here are some proposals for your con-
sideration which we might pursue in order to bring some of the more
conservative groups back into the fold.
1. The national convention of Young Americans for Freedom is Sep-
tember 2-5, 1971, in Houston, Texas. The organization has asked
our committee to take a booth at the convention -- Youth for Reagan
has already reserved such a booth. While we do not think it would
be appropriate for this committee to sponsor a booth, we do think
it would be a good idea to have the Republican National Committee
take one and prominently feature the President and his programs at
it. This would demonstrate to the 3,000 student and adult conser-
vative leaders in attendance at the convention that we are con-
cerned enough to show the flag.
Incidentally, there is to be at the YAF convention a mock election
where YAF's "Presidential and Vice Presidential nominees" will be
selected. This undoubtedly will receive a great amount of publicity.
Approve
Disapprove
Comments
2. The Vice President was thinking of addressing YAF's convention but
has decided against it. It might be a good idea to have an Adminis-
tration representative in attendance to show them that we are inter-
ested. Pat Buchanan, for example, could represent the Administration.
Approve
Disapprove
Comments
3. We could request that Dr. Kissinger and General Haig increase their
contacts with those persons who signed the recent statement and also
CONFIDENTIAL
CONFIDENTIAL
2
with other representatives of the conservative publications. While
Dr. Kissinger does talk with Bill Buckley frequently, it might be a
good idea for him to talk to other conservatives and especially to
those who have not yet publicly associated themselves with the state-
ment. For example, Human Events is at least as influential with
conservatives as National Review, and it could be most helpful to
have Dr. Kissinger or General Haig talk to its editors from time to
time. And since Human Events' front-page blast at the President two
weeks ago, we have learned that its subscriptions have skyrocketed.
Approve
Disapprove
Comments
4. Herb Klein's office at the White House acts as coordinator for
Harrison Salisbury, editor of the New York Times op ed page, when
Salisbury is seeking articles written from an Administration point
of view. Perhaps it would be a good idea to begin to perform a
similar service for Human Events, National Review, and perhaps even
Battle Line (published by the American Conservative Union). For
example, someone from the Administration could write an article for
Human Events about the Subversive Activities Control Board and the
reasons we are giving it additional duties. In this way, we could
demonstrate to the conservative publications that we care enough to
assist them in getting articles written by prominent Administration
officials.
Approve
Disapprove
Comments
5. The Philadelphia Society is an organization of approximately
100 conservative academicians from throughout the country who meet
every few months for discussions. Such people as Milton Friedman,
Harry Jaffa and Stephen Tonsor are involved in the activities of
this organization. Perhaps it would be a good idea to begin includ-
ing them on invitation lists for dinners at the White House, putting
them on Presidential boards and commissions, and placing them on the
various "call lists" so that they would be telephoned after Presi-
dential speeches to get their impressions of the speeches -- a stroke
that is used with business and media leaders quite effectively after
Presidential television appearances.
Approve
Disapprove
Comments
CONFIDENTIAL
CONFIDENTIAL
3
The conservatives who signed the statement and those whose views
they reflect have substantive disagreements with Administration
policy and probably cannot be won back by favors alone. However,
since their perception of the direction the President has charted
is based more on pessimistic guesswork than fact we can expect
many of them to be back on board by 1972 if we get the facts to
them. By that time the real direction of our policy (especially
with regard to China and SALT) will be clear, and they will be
faced with the alternative of a liberal Democrat.
Therefore, we should do everything we can to make it easy for
them to rejoin us for the campaign by initiating a regular
series of contacts with them. (The suggestions in this memo
have been checked with Pat Buchanan, and also with David Keene,
the immediate past national chairman of YAF and now a member of
the Vice President's staff.)
One reason to be conciliatory towards YAF is due to a call its
executive director received the day after he signed the state-
ment suspending support of the President. The IRS was on the
line informing YAF that for the first time in its ten year his-
tory, its tax returns were being investigated. (Hopefully,
Harry Dent has been able to turn this off through the new com-
missioner).
JEB S. MAGRUDER
bcc: Mr. Gordon C. Strachan
CONFIDENTIAL
Houston '71 The National Convention of Young Americans for Freedom
YAF
July 29, 1971
Citizen Campaign Committee
Committee to Re-Elect President Nixon
1701 Pennsy Ivania Avenue
Washington, D.C.
Dear Sirs:
On September 2-5, more than 3,000 student and adult conservative leaders
from across America will attend the national convention of Young Americans
for Freedom.
Those in attendance will represent not only the leadership of the young
conservative movement, but more than 70% of those in attendance will be
students and adults who have affiliated with some part of the conservative
movement within the past year. In other words, they have just recently
become politically active and right now are in the process of constructing
their own philosophical framework.
The high school and college students will be especially interested in youth
oriented ideas and products and all of those in attendance will be
interested in conservative and political goods and services.
A booth area has been established in a prominent area of the convention
(near the entrance to the main ballroom) and booth hours will be from 9 a.m.
to 9 p.m. Booths are for rent at the rate of $25 for educational and
conservative groups (no sales), $50 for conservative groups (sales), and
$100 for commercial.
I think you will agree this is an excellent marketing opportunity for
Committee to Re-Elect President ilixon. Youth for Reagan has already
reserved a booth for this coming election.
Of the original 50 booth spaces, 18 are remaining so please contact me at
your earliest convenience.
Sincerely,
Houston '71 Committee
Randal C. Teague
'oung Americans for Freedom
Executive Director
221 Massachusetts Ave., N.W.
Washington, D.C. 20005
(202) 347-8688
4723 Richmond Avenue
Houston, Texas 77027
(713) 621-5141
Ronald F. Docksai
Convention Chairman
Randal Cornell Teague
Convention Director
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20000
(202) 333-0920
August 13, 1971
MEMORANDUM FOR: THE ATTORNEY GENERAL
FROM:
RITA HAUSER
JEB S. MAGRUDER
SUBJECT:
THE WOMEN'S VOTE
Attached is a memorandum regarding the women's
vote in 1972, with particular emphasis on the
changes which have been occurring in the aware-
ness and sensitivity of women toward political
issues. Specific recommendations relate to
women's place in the campaign structure, the
filling of the most responsible post in this
area, and ways the First Lady's role in the
campaign can be made responsive to the new con-
cerns of women.
THE WOMEN'S VOTE
The purpose of this memorandum is to describe the past
voting behavior of women, to analyze the current emergence of
Feminism and to indicate the type of campaign strategy which
should be implemented in order to maximize the women's vote
and participation for the President in 1972. It was prepared
in consultation with Barbara Franklin of the White House staff
and Dr. Jean Spencer of the Vice President's Office.
THE WOMAN AS VOTER
A brief review of women's voting participation indicates:
Percentage turn-out: In recent years a lower percentage
of women than men actually voted. In the past two Presidential
races, the rate of female voter turn-out has ranged between 67%
in 1964 and 66% in 1968. On an average, this rate is about 4
percent below that of men (71.9% in 1964; 69.8% in 1968) (Tab A).
Numerical turn-out: However, because women constitute a
majority of all potential American voters, they are, despite
the percentage differential in participation, the major voting
bloc, in actual numbers surpassing male voters since 1964 by
one to three million at each election.
Voter increase and potential turn-out: Between 1964 and
1970, the total number of potential male voters increased by
about 4 million (52.1 to 56.4 million). During the same period,
potential female voters increased about six million (58.4 to
64.2 million). If issues or circumstances in 1972 should prompt
women to vote at even the same rate as men, their numerical
majority could be critical.
Special Voting Patterns
In the past, female voter participation has followed much
the same basic pattern as that for men, with regard to such
factors as age, education, employment. There is little evidence
to show that there is, on most foreign and domestic issues, a
distinct "woman's vote."
In recent Presidential elections, women have given a greater
plurality than men to all Republican candidates except Goldwater
(Tab B) They tend to maintain their registration and party
affiliation in proportions very similar to men and to participate
in the campaign process to the same degree (Tab C).
-2-
While past experience may suggest that no new patterns
will emerge in 1972, it would be unwise to assume that the
traditional lack of a distinct "woman's vote" or "woman's is-
sue" will accurately characterize the woman voter in 1972.
Therefore, the primary question to be asked is not "how have
the women voters voted in the past" but "how likely is she to
utilize her vote in distinctive new patterns in 1972?" Will
she continue to vote in non-particularized patterns or will
she utilize her vote and her political participation to seek
a full and legal equality? Is equality an issue sufficiently
strong to break the traditional pattern of the woman voter?
EMERGENCE OF FEMINISM
A new social and political awareness has been developing
among women, particularly in the last two years. Dr. Jean
Spencer, Assistant to the Vice President, has summarized it
well:
If there is a single concept which can
encompass and express the concern of women today
it is freedom of choice. From this concept the
other specific issues derive: a rebellion against
the assumption that the "woman's role" is only
that of wife, mother and housewife; efforts to
open doors now closed to women who want to or
must pursue other roles, either in addition to
or instead of the traditional role of wife and
mother; efforts to end discrimination in education,
including college admissions, fellowships and schol-
arships, admission to graduate and professional
schools; efforts to end discrimination in employ-
ment, advancement, equal pay, overtime, maternity
leave, day care; and efforts to end discrimination
in returning to college or to work after raising
a family--the "reentry" problem for the middle
aged woman is serious.
Profile/Problems of the Modern Woman
The life pattern of the modern woman often includes school,
work, marriage, rearing a family, and a return to work. Her
changing life style (including advances in educational attain-
ment and increased use of household conveniences) points to a
-3-
new consciousness which is likely to entail increased political
activity on the part of women in the 1970's. The emergence of
this consciousness may be described in three areas: economic,
educational and changes in public opinion.
Economic. About half the women in the population between
the ages of 18 and 65 are in the labor force, and the percentage
continues to rise. In 1970, there were 31.5 million women on
the average in the labor force. U. S. Department of Labor pro-
jections through the 1980's indicate women and youth will pro-
vide the largest number of those entering the force.
Women work, for the most part, for economic reasons. Women
may supplement the family income to help meet the rising cost
of health and medical care, educating children, and the wide
variety of goods and services considered essential to today's
standard of living. The majority of the 7 million single women
in the labor force support themselves. Nearly all of the 5.9
million widowed, divorced or separated women working support
themselves and their families. The high cost of living has a
crippling effect on the working mother who must support a family
on a salary unequal to that of a man.
With the rise in number of women workers there is an
increasing awareness on the part of women of economic problems,
especially those that directly affect them: high unemployment,
and discrimination of women in jobs, salary, possibilities of
advancement, and benefits.
Educational. The level of education attained by women has
risen steadily since the turn of the century. Even more so in
the last few years--an increase of 60,000 college degrees earned
by women from 1965 to 1968 as compared to an increase of 35,000
from 1950 to 1960 (Tab D).
A direct relationship exists between the educational attain-
ment of women and their labor force participation, thus their
greater exposure to economic and social problems that have affected
working women now and in the past.
In March 1968, 71 percent of women who had completed 5 years
or more of college were in the labor force. Similarly, 54 percent
of women with 4 years of college were employed or looking for
work. The extent of increase or decrease varies somewhat among
the age groups. The greatest increase in labor force participa-
tion of women college graduates was shown by those 25 to 34 years
of age. The growing number of women degree recipients joining
the work force will likely reveal new occupational patterns,
-4-
A wider choice of fields in which women will be involved and
a wider variety of talent available. Furthermore, according
to Gallup, 1970, 75 percent of college educated women noted
that, assuming equal abilities, their chances for advancement
in business were less than men.
Education fosters awareness of problems and the ability
to solve those problems. The more education a woman has re-
ceived, the greater the likelihood she will be engaged in paid
employment. Thus her increased exposure to social and economic
ills. At the same time, her education has increased her aware-
ness of foreign and domestic issues. She has opinions to voice
and has learned means to express them.
Changes in Public Opinion. The influence of public opinion
on the attitudes of individual women is difficult to measure.
However, several new and powerful influences on public opinion
relating to feminism have developed in recent years. The highly
publicized "Women's Lib" movement has evoked both positive and
negative feelings. The orientation toward political involve-
ment of the recent National Women's Political Caucus, to be dis-
cussed later in this memo, has added yet another dimension.
Attitudes as Indicated by Public Opinion Polls
The Virginia Slims Poll, conducted by Harris, surveyed the
basic attitudes of a total of 3,000 women in the fall of 1970.
Of particular interest were their responses regarding the "greatest
problem in being a woman today" (Tab E). Women cite a broad
range of concerns. While many refer to the problems in raising
children today (drugs and the generation gap) and to financial
difficulties, a large number reveal some resentments about their
role in society. The conclusions of that Harris Poll (Tab F)
show that although many traditional values continue, such as the
role of the woman as the center of the home, there is a deep dis-
satisfaction, manifested among all categories of women, that they
are not accepted as equals in terms of their opinions, mental
process, or ability to get a job done.
Institutional Activities Relating to Feminism
National Women's Political Caucus. The Caucus, held in
Washington, D. C., July 10-11, 1971, was attended by approximately
320 persons from 26 states. The event generated a great deal of
media attention (Tab G), and may have carried the cause of fem-
inism to a new level of political visibility.
-5-
The convention attendance was mainly by invitation and
included many segments of the female population--young, old,
conservative, moderate and radical. The group generally was
white, upper-middle class, various ages, mostly Democrat, some
Independent. A major thrust of the planning was provided by
the New York NOW organization (National Organization for Women).
The planning board, however, included women from the Congress,
state legislatures, labor, and the media. Many were members
of advisory boards, commissions, and organizations otherwise
relating to government, political parties, civil rights, educa-
tion, and religion.
The Caucus formed six workshops to establish guidelines
on political strategy, grass-roots organizing, candidate criteria,
women's priorities, future structure of the Caucus, and planning
for a National Women's Political Convention in 1972. A 21 member
steering committee was elected to coordinate the Caucus' future
work, and four vacancies will be filled later to expand the
categories of representation (Tab H). Time will tell whether
this organization attempt will lead to a permanent base of poli-
tical and lobbying power.
Party Reform. Both the Republican and Democratic parties
have made reference to equal representation. Democratic convention
reform measures, requiring delegates to be chosen according to
proportional representation in the population, have been adopted
for the Democratic Convention. These may or may not be followed.
While the Republican National Committee meeting in Denver did
not issue a flat requirement, they did say that "each State should
be encouraged to have equal representation of men and women in
its delegation" to the convention.
Commissions. Two national commissions have recently issued
comprehensive reports in support of equal status for women: The
President's Task Force on Women's Rights and Responsibilities,
chaired by Virginia Allan (report issued April 1970) and the
Citizens' Advisory Council on the Status of Women, chaired by
Jacqueline Gutwillig (report issued in March 1971). These reports
have been widely circulated and have served as a basis for some
new proposed legislation and lent support to the bills already
under consideration. The specific issues will be discussed in
a later section.
Court Actions. Much tangible progress for women has occurred
in the courts as a result of increasingly more liberal interpre-
tations of the Constitution and existing laws relating to sex
discrimination. The significance of changing attitudes of the
courts is at least as great as that new legislation being passed
by Congress. A brief analysis of the evolution of court decisions
in this area is given in Tab I.
-6-
Organizations. There is a large number of established
women's organizations in the United States, growing out of a
variety of women's interests. In recent years they have
become increasingly vocal in their active support of feminist
issues, particularly the Equal Rights Amendment discussed
below. A representative list of such organizations is given
in Tab J. Because of their increased involvement in public
issues, these organizations may play a greater role than in the
past in influencing the votes of their members.
POLITICAL SIGNIFICANCE OF "NEW SENSITIVITY" OF WOMEN
As indicated earlier, the 1970 Harris Poll suggests that
the majority of American women are not yet sensitized to the
feminist movement, but there is reason to believe that the issue
is growing and will have substantial voter impact by November,
1972.
Voter Patterns
Central to campaign planning is consideration of whether
the eventual awareness and strength of the women's issue will
influence political loyalties and break traditional voter
patterns. If the issue is merchandized so as to strike a
chord of pent-up frustration among women, that could well be
the case.
A dichotomy that will affect voter patterns exists between
the left and middle to right. The Left is pursuing an activist,
extreme role that views women's liberation as a vehicle for over-
turning established institutions, as part of a grand coalition
of the oppressed. Their aim is to achieve political power by
building a bargaining position through an alliance of voter bloc
groups that can deliver the vote to the highest bidder. The
large middle to right women's population does not want to aban-
don established values, but does seek dignity and equal opport-
unity, pay, and benefits within a larger traditional value frame-
work.
With the issue strength of the women's movement still to
be tested, one point is certain. The new sensitivity can cause
inadvertent statements, even though they would not have been
noticed in former years, to be highly offensive. Such statements
can now be extremely expensive politically. The Nixon-Rogers
quips in San Clemente comparing the Women's Caucus to a burlesque
(Tab K) is an example. The episode was featured on the front
page of the American dailies, in the feature stories of the
weekly news magazines, and on the front page of some newspapers
in Europe.
-7-
Media
The Feminist Movement has an emotional dimension that makes
it attractive to cover. The issue will be pushed increasingly
hard, particularly by professional women in the press and politics
who have a vested interest in progress.
Awareness of this issue is certain to grow. Besides
front page coverage of the Women's Caucus and the Equal Rights
Amendment, inevitable controversy will be generàted over party
nominating procedures with proportional requirements to meet
the population. Questions related to women's equality are
today being discussed constantly in national news magazines,
women's magazines, in women's organizations, and on national
talk shows viewed largely by women. As militant groups conti-
nue to organize, they will learn better how to use the media to
speed the sensitizing of women on the issue of equal dignity.
Issues
There are several current issues which relate to equal
opportunity and are of particular concern to women.
1. Equal Rights Amendment. "Equality of rights under the
law shall not be denied or abridged by the United States or by
any State on account of sex." This proposed amendment to the
Constitution, which has been repeatedly introduced in Congress
for the past several decades, has now become an emotional
cornerstone of the Feminist cause, and has received widespread
support from women's groups representing all shades of political
philosophy. It was passed in the House in August 1970, but
did not pass the Senate during the 91st Congress. In the current
92nd Congress, it has been in the House Judiciary Committee,
and is due for full House consideration after the August recess.
The Administration has not taken a well-defined public posture
during the Congressional deliberations, although the President
endorsed the Amendment in the 1968 campaign.
2. Other Legislation Relating to Sex Discrimination.
Several bills are before Congress, including proposals to extend
the Civil Rights Act to cover sex discrimination, to eliminate
sex discrimination in public facilities and public education, and
to give enforcement powers to the Equal Employment Opportunity
Commission in the area of sex discrimination. Women have been
particularly concerned about the inequities which have existed on
college compuses relating to the admission of students and faculty
pay and promotion. One of the most comprehensive pieces of pro-
posed legislation is the Women's Equality Act, based on the
recommendations of the Presidential Task Force on Women's Rights
(Tab L).
-8-
3. Abortion. The President issued a strongly-worded
statement against abortion several monghs ago (Tab M). However,
there is substantial evidence in recent public polls that a large
number of women support more liberalized abortion laws (Tab. N).
This may be an issue where the President would do best by mini-
mizing further public discussion, although that may be difficult.
Some of the Democratic contenders have been confronted with
questions on the subject in their recent campaign appearances.
4. Day Care Centers. In seeking more flexibility in
their living patterns during the years of child-rearing, women
have strongly promoted the establishment of government-supported
day care centers. The problem is one of quantity as well as
funding for operation. A Harris poll in the fall of 1970 indi-
cated that women favored expanded government day-care programs
by 64% - 26%. The same poll showed that 24% of non-working
mothers with children under 12 years of age would probably seek
full or part-time work if day care facilities were available
for their children. The Administration's Family Assistance Plan
includes $386 million for increasing day care facilities, with
priority for low-income and welfare mothers. In addition, there
is legislation being considered to allow working parents to
claim a tax deduction for child care. The issue carries a great
deal of political weight (Tab 0).
5. Representation of Women in the Policy Level of
Government. A small minority of high-level positions in govern-
ment, as well as in industry, are occupied by women. To improve
the situation in government, the President recently named Barbara
Franklin to recruit women for top policy positions. The heads
of Executive Departments and agencies were directed to place a
high priority on developing plans to appoint more women to res-
ponsible jobs (Tab P). To date more women have been appointed
by this Administration than by any previous one. However, the
most important factor is not the number, but the depth of the
ongoing commitment.
6. Broader Issues. On issues of more general interest,
women tend to have opinions very similar to men, often determined
by their race, income, housing location, etc. Exceptions are
found in issues involving humanitarian concerns. For example,
Gallup and Harris have found that women have tended to characterize
themselves as more "dovish" than men. They also tend to be less
hard-line on matters such as penalties for draft-evaders and
capital punishment.
-9-
CAMPAIGN STRATEGY
The preceding sections have underscored the changes which
have been occuring in the awareness and sensitivity of women
toward political issues, especially those concerning sex discrimi-
nation. The situation is different from 1968, and the campaign
strategy should reflect that fact.
Response to the Issues
The key advisors in the campaign, as well as the President
himself, must understand the nature of the new awareness of
women. That understanding must then be reflected, where appro-
priate, in statements by the Administration and later by the
campaign organization. It is by no means necessary to support
the demands of the extreme "women's lib" factions, but it is
necessary to avoid situations like the "burlesque" comments at
San Clemente.
More work must be done to research those issues which are
politically important to women across the political spectrum,
and to develop viable positions and government actions where
appropriate. At the very least, the subjects will have to be
treated comprehensively in the 1972 platform. It is important
that the President not be caught in a vulnerable position by the
Democrats, solely because our homework was not adequately done.
There are several areas where the Administration is making
solid progress, such as in the recruitment of women for high-
level appointments. In order to assure the best possible posture
for the 1972 campaign, there should be a coordination of all
activities and positions regarding women's issues, to include
the White House, the Citizens Committee, and representatives of
Cabinet Departments where appropriate. Such a mechanism might
achieve greater visibility for Administrative accomplishments.
It could also have been very effective, for example, in preparing
a recommendation for an Administration position on the Equal
Rights Amendment, which will come before the House following the
August recess.
An effective step would be for the President to appoint a
woman to the White House staff with a title such as Director of
the Office of Women's Rights and Responsibilities, and that she
be responsible for directing the coordination effort described
above.
That recommendation has been made formally to the President
and is now being evaluated. The visibility and function of that
position would both contribute strongly to the 1972 campaign in
the women's area.
-10-
Women in the Campaign Organization
It was recommended in an earlier memo that the traditional
campaign organization, involving a women's division, not be
used in 1972. Rather, women should be distributed throughout
the campaign staff on the basis of ability and experience, and
a woman should be appointed at the level of Deputy Campaign
Manager.
Approve
Disapprove
Comment
It is further recommended that the woman who will have pri-
mary responsibility for planning and coordinating the campaign
activities relating to this memo be brought on board by Labor
Day. She would spend approximately two days per week until
January 1, 1972, after which her schedule would expand as required
to meet the demands of the accelerating campaign schedule.
Approve
Disapprove
Comment
At the local levels, it is acknowledged that women may
prefer to maintain volunteer organizations along the traditional
patterns. Their participation, of course, should not be dis-
couraged in any way, although strong encouragement should be
given for local organizations to be organized on a mixed basis,
such as "Suburbanites for Nixon" or "Couples for Nixon."
The Women's Issue During the Campaign
When the national campaign organizational structure is
announced, the President or the Campaign Manager could obtain
some very good exposure with a statement affirming his support
for the acceptance of women as equals, reflected in the new
structure.
During the course of the campaign, it will not be possible
to avoid the Feminist issue. Many of the Democratic contenders
have already established their positions:
Birch Bayh. Since 1970, Senator Bayh has been the Senate
Floor Leader for the Equal Rights Amendment and considers himself
a champion of the Feminist movement. This session of Congress,
Bayh introduced the Equal Rights Amendment and the Woman's
Equality Act of 1971, which he claims implements the recommenda-
tions of the President's Task Force on Women's Rights and Respon-
sibilities.
-11-
Edward Kennedy. Senator Kennedy was opposed to the Equal
Rights Amendment and was not voting the day of the vote. He
has received some strong criticism from feminist quarters (Tab Q).
Henry Jackson. No statements. Voted against the Equal
Rights Amendment.
Edmund Muskie. The Senator has issued a position paper on
Women's Rights stating active support for all legislation recom-
mendations of the 1970 Task Force on Women's Rights and Respon-
sibilities. He was a co-sponsor of the Equal Rights Amendment,
but was not voting the day the bill came up on the Floor.
George McGovern. Senator McGovern has issued a number of
press releases and statements on women. He has pledged, if
elected, to name a woman to the Supreme Court, National Security
Council, and as Ambassador to the United Nations. However, he
suffered some embarassment when it was found that few women
held top spots on his campaign staff (Tab R).
Eugene McCarthy. Senator McCarthy introduced the Equal
Rights Amendment (SJ Res. 61) February 28, 1969.
Polling
Because the Feminist movement is SO new and because it cuts
across traditional party lines, it is extremely important that
we understand how those issues will relate to people's voting
behavior in 1972. For example, it is now unclear whether women
will perceive a sufficiently meaningful difference between
candidates on feminist issues to cause them to break from prior
voting patterns. The degree, if any, to which moderate and con-
servative women, as well as men, might "backlash" against strong
pro-feminist stands is unknown. To properly understand the
voters and frame an effective issue strategy, in-depth polling
of attitudes must be conducted. Specific recommendations will be
made in the overall campaign polling plan.
The First Lady
In the past, Mrs. Nixon has campaigned very effectively in
women's groups while the President spoke to the men or the gen-
eral public. In 1972, we feel that her activities must be more
oriented to mixed audiences, with speaking topics of general
interest. The President, too, should minimize his publicized
meetings with groups of men only. This will require a substantial
re-orientation of the advance men and those who will manage
Mrs. Nixon's activities.
-12-
Recommendation
That you approve this concept for Mrs. Nixon's campaign
activities and that, once the campaign organization is in place,
provision be made for her advance men and managers to coordinate
with key women in the campaign organization to plan her activities,
insofar as possible, along this new approach.
Approve
Disapprove
Comment
Tab A
REPORTED VOTING BY SEX, 1964-1970
(Figures in Thousands)
1964
1966
1968
1970
All Persons
110,604
112,800
116,535
120,701
Male
Total
52,123
52,799
54,464
56,431
Voted
37,480
30,714
38,014
32,048
% Voted
71.9%
58.2%
69.8%
56.8%
Female
Total
58,482
60,001
62,071
64,270
Voted
39,191
31,804
40,951
33,840
% Voted
67.0%
53.0%
66.0%
52.7%
SOURCE: Bureau of the Census
Series D-20
Tab B
Source: Gallup
THE VOTE BY SEX
IN PRESIDENTIAL ELECTIONS
(1952-1968)
1952
Men
Women
%
010
Eisenhower
53
58
Stevenson
47
42
1956
Eisenhower
55
61
Stevenson
45
39
1960
Kennedy
52
49
Nixon
48
51
1964
Johnson
60
62
Goldwater
40
38
1968
Nixon
43
43
Humphrey
41
45
Wallace
16
12
Tab C
PARTY IDENTIFICATION, REGISTRATION
Source: Gallup
Despite the tendency of women to be more conservative than men
in presidential voting, little difference exists between the sexes in terms of
basic political party identification. Women, however, are found to be slightly
less inclined to call themselves "independents" in politics than are men, as
shown in the following table:
Political Affiliation (August, 1970)
Question: "In politics as of today, do you consider yourself a
Republican, Democrat, or Independent?"
Republican Democrat Independent
%
%
%
Men
28
42
30
Women
30
45
25
NATIONAL
29
44
27
Men and women are also currently found to be registered to vote in
about equal proportions, as shown below:
Voter Registration (August, 1970)
Question: "Is your name now recorded in the registration book of
the precinct or election district where you now live?"
Registered Unreaistered
%
%
Men
76
24
Women
74
26
NATIONAL
75
25
Tab C, Con't
Source: Gallup
In terms of interest in elections and willingness to volunteer to work
in a political campaign -- little difference is found between men and women.
The table follows:
Interest In Elections (Septemb 1970)
Question: "How much thought have you given to the coming November
elections quite a lot or only a little?
Quite a Lot
Some
Little
None
%
%
%
%
Men
27
18
42
13
Women
23
18
42
17
NATIONAL
25
18
42
15
Political Activity (August 1966)
Question: "Would you be willing to work as a volunteer for your
political party during the coming campaign, or not?"
Yes
No
Don't Know
%
%
%
Men
31
62
7
Women
28
64
8
NATIONAL
29
63
8
Tab D
Increase in Number of Women Degree Recipients
323
300
279
250
240
224
219
(Thousands)
200
150
Women Bachelor's and
First Degree Recipients
100
50
1965
1966
1967
1968
1969
76
70
66
60
57
50
48
(Thousands)
40
38
Women Advanced Degree
Recipients
30
20
10
1965
1966
1967
1968
1969
These figures are reported by HEW, Office of Education, "Trends
in Educational Attainment in Women, II from Women's Bureau, Dept. of
Labor, Wage and Labor Standards Administration.
Tab E
Source: Harris
Fall, 1970
In identifying the greatest problems women feel today,
they cite a broader range of concerns. While many refer to
the problems in raising children today (drugs and the genera-
tion gap) and to financial difficulties, many. more reveal
some resentments about their role in society:
GREATEST PROBLEM IN BEING A WOMAN TODAY
(Base: Women only)
Conventional Problems:
Percent
Difficult to raise children, drugs,
generation gap
17
Financial problems, inflation
11
Too much work, rising responsibility
10
Difficulty of working and raising a family
6
Crime, not safe to go out
3
Pressure of world problems
2
Death in family, husband; hard to raise family
2
TOTAL
51%
Problems that Reveal Resentment About
Their Role in Society
Not enough jobs, equal opportunities, salaries
13
Lack of respect for women, their work, minds
8
Boredom, being tied to the home
6
Subservience to men
4
Lack of freedom
2
TOTAL
33%
Other
39%
Tab F
Source: Harris
Fall, 1970
Survey of the Attitudes of Women
CONCLUDING OBSERVATIONS
Responses indicating contentment with women's role in
society:
Women, more than men, continue to perpetuate the idea that
women's place is in the home.
Most women consider their housekeeping and child-rearing
chores as rewarding and important as the job responsibilities
of men.
Working women are as satisfied in their jobs as most house-
wives are at home.
Men are more aware of anti-female job bias than women are.
-Women are not afraid to disagree with their husbands, although
they tend to agree with them on most issues.
Responses that reveal some resentment about their role in
society:
--A plurality of women are content with their position in
American society, but 40% would welcome a broader role.
Many women recognize the need for change but are reluctant
to "rock the boat" to achieve it.
Although reluctant to protest openly, two out of three women
feel nothing will be done about their problems if they don't
speak up.
An essentially urban coalition of black women and the young
and the educated of both races are ready to follow the
examples of the blacks and the young and challenge the status
quo in American society.
Women want to feel - and for the most part they do feel -
that they are an important part of the world in which they live.
--A significant minority - notably black women, who bear the
double burden of race and sex - share a sense of alienation
and feel left out of things going on around them.
Con't.
Tab F Con't
--To cope with perceived inequalities, women have found
unique and subtle techniques, which they feel give them
as much power as men.
--As more women come to realize that men are sympathetic to
their desires, the face of American society may well undergo
a significant change - one which will improve greatly the
status of women.
Tab G
Women Organize for Political Power
7-10-71
By EILEEN SHANAHAN
in the political power held by
care system. It would not have
The
New
women would set the nation
"voted for antiballistic missiles
Special
York
Times
WASHINGTON, July 10-
on a course toward more
instead of schools, MIRV's In-
More than 200 women of varied
"humanitarian" policies.
stead of decent housing or
ages, races and political per-
"We must humanize America
health centers." "And does any-
suasions met here today to
and save her." said Betty
one think they would have al-
inaugurate a National Women's
Smith, a former vice chairman
lowed the war in Vietnam to
Political Caucus. Its aim is to
of the Republican party in
go on for so many years?" she
put more women in positions
Wisconsin.
asked.
of real political power-ulti-
Cites Infant Mortality
Mrs. Abzug drew tumultuous
mately to see half of all elec-
Republican women, a show
applause when she said that
tive and appointive jobs in
of hands disclosed, constituted
"it is certainly not my purpose
government filled by women.
about 15 per cent of those
to replace or supplement a
Betty Friedan, founder of
attending the conference.
white, male, middle class élite
the National Organization for
with a white, female, middle
Representative Bella S. Ab-
Women, who was one of the
class élite" in the positions of
zug. Democrat of Manhattan,
keynote speakers at the con-
power in the nation.
suggested that many laws and
Instead, she said, she wants
ference, foresaw such success
programs would be different
to reach out "to Include those
for the campaign that "it will
"if we had a truly represent-
who have been doubly and
not be a joke by 1976, the
ative Congress" - half women,
triply disfranchised-to work-
200th anniversary of our Re-
11 per cent black, younger and
ing women, to young women,
public, that a woman might run
containing more working peo-
to black women, to women on
for President."
ple, teachers, artists and so on.
welfare."
Throughout the opening ses-
Such a Congress, she said,
Fannie Lou Hamer, a Negro
sion, one theme recurred in the
would not have tolerated a na-
civil rights activist from Missis-
speeches regardless of the race,
tion that ranked 14th in the
sippi, announced to loud cheers
age or political affiliation of
world in infant mortality and
the speaker: that an Increase that had no national
health
Continued on Page 22, Column 1
Continued From Page 1, Col. 3
into it, not simply to put in-
clear that they were not advo-
that she planned to run not
dividual women in men's
places.
cating that womn vote for any
only for the State Senate next
"We want to reach out to
woman just because she was a
year but also for the United
States Senate in 1972. She
every woman who is tired of
woman. At the same time, some
the masculine mystique belief
did propose that women should
would be an independent can-
that violence is an inevitable
cross party lines and vote for
didate opposing Senator James
or acceptable way of resolving
O. Eastland, a Democrat.
conflict."
well-qualified women regard-
She predicted that she might
Miss Steinem also suggested
less of party, particularly if the
win and said she was fighting
that the women's political
male opponent were less quali-
"for the liberation of all peo-
caucus take sides on many is-
ifed.
ple. because nobody's free until
sues, even if that produced in-
Mrs. Abzug noted that some
everybody's free." "I've passed
ternal argument.
equal rights; I'm fightnig for
women "have screamed for
On this, she was disputed by
human rights," she said.
Evelyn Cunningham. a special
war" and some, "like men, have
Mrs. Hamer said she wanted
stoned black children going to
to make clear that "I'm not
assistant to Governor Rocke-
integrated schools."
fighting to liberate myself from
Such women, she said, "have
the black man in the South,
feller, who said the caucus
a right to vote and a right to
because he's been stripped of
neded a specific victory to es-
run for office. I will defend
being a citizen."
tablish itself and should there-
that right, but I will not sup-
She said, however, that there
fore concentrate on one issue.
port or vote for them."
had been at least one instance
She did not recommend a par-
Mrs. Friedan said that her
in which she had suffered more
"internal, historical alarm
ticular issue.
for being a woman activist
than for being a black activist.
This weekend's organization-
al meeting will devise the basic
clock" told her that "the wom-
The insurance on her house
was canceled this year, she
structure of the caucus, elect
en's movement has crested now
said, after she started speak-
officers and lay plans for par-
and must become political if it
ing out about the condition of
ticipation in the 1972 Presiden-
is not to decline."
women, whereas it was not
tial nominating conventions
Women cannot be satisfied
canceled during the previous 10
and other political contests.
Many of the speakers em-
with menial chores and token
years, despite her work in the
civil rights movement.
phasized the need for organiza-
offices, she said, "while men
Gloria Steinem, the writer,
tion and work at the local level.
get their hands dirty with the
said: "Our aim should be to
to elect women to town coun-
real business of running the
humanize society by bringing
cils as well as to Congress, and
country."
the values of women's culture
to make the views of women
At that point, someone in
felt in the politically decisve
the audience called out, "let's
suburbs.
have some dirty old women."
Several speakers also made
Women Activists Map Their 'Revolution
By ISABELLE 7-11-71 m SHELTON
"But we are not going to take
ence that "I must be some kind
urged the women to work in cau-
Was
Star Staff Writer
100 years for the changes we
of a nut to be here - I'm black,
cuses through their existing pol-
Three hundred women activ-
seck,' she asserted. "We can't
I'm a woman, I live in Harlem,
litical parties rather than try to
ists met here yesterday to
afford to wait that long.'
and I'm also a Republican.
form a new women's party.
launch what one of their speak-
Impact at Polls
"But from my black woman's
Paula Page, director of the
ers called "no simple reform-
head I want to insist that this
women's center of the National
really a revolution.
Betty Friedan, author of "The
caucus absolutely must aggres-
Student Association, argued that
One of their prime demands,
Feminine Mystique," said that if
sively seek the full participation
simply working to elect more
since women represent 53 per-
women organize and work to-
of blacks and of Republicans,'
women to public office is "su-
cent of the electorate, is that
gether between now and Novem-
she urged.
perfluous" and "counter-
women should hold at least 53
ber 1972, they can "upset all the
Betty Smith, a Republican
productive for any woman who
percent of the appointive and
old political rules and tradi-
party official from Wisconsin,
is genuinely concerned about
elective officers in the nation.
tions" and have more of an im-
"We hope to reach out to wom-
pact on the election outcome
eliminating sexual stereotyp-
en across the country-to every
than the millions of new
ing."
woman whose abilities have
18-year-old voters. (Separate
story on Page G-3.)
"To paraphrase Malcolm X, if
been wasted by the second-class,
you want a revolution, you don't
subservient, underpaid or pow-
Fannie Lou Hamer, a black
ask the oppressors to let you
erless positions to which female
civil rights leader from Missis-
join them,' she said.
human beings are consigned,'
sippi, told the conference that
0
said women's liberation leader
"America is sick, man is sick.
Gloria Steinem at the opening
Something has got to change in
session yesterday of the two-day
this country, and we can't stand
National Women's Political Cau-
around waiting for the white
cus at the Statler-Hilton Hotel.
male to change it."
Tab G
She will run for office in Mis-
"Every Minority Woman'
sissippi, she said - this year for
"We hope to reach every wom-
Con
the state senate, and next year
an who sits at home, with little
for the U.S. Senate, taking on
control over her own life, much
incumbent Democratic Se n.
less the powerful institutions of
James O. Eastland.
the country, wondering if there
Evelyn Cunningham, special
isn't more to life than this
assistant to New York Gov. Nel-
every minority moman who has
son Rockefeller, told the confer-
endured the stigma of being
twice-different from the white
male ruling class
every
woman who has experienced the
ridicule or hostility reserved by
this country-and often by its
political leaders-for women
who dare to express the hopes
and ambitions that are natural
to every human being," Miss
Steinem added.
"We want to take our rightful
position as 50 percent of every
elected and appointed body in
this country, she declared.
"No one gives political power.
It must be taken. And therefore
we will take it.
"We're here to serve notice
that, as we approach the 200th
anniversary of our nation, we
will no longer take second place
or last place to anyone," said
Rep. Bella Abzug, D-N.Y.
"We will settle for nothing less
than equal representation in all
levels of political power," she
added. "We should demand, and
get, women in the Cabinet and
on the U.S. Supreme Court. If
President Nixon could propose a
Carswell, then he can certainly
find a dozen women who are
better qualified than that to
serve on our Supreme Court.
Mrs. Abzug said she believes
"that this movement which we
are starting here today can be of
tremendous importance in the
lives of all Americans, as signifi-
cant as that first little conven-
tion for suffrage in Seneca Falls,
more than a 100 years ago.
Tab H
A 21-member steering committee was elected to
coordinate the caucus' future work:
BELLA ABZUG
MEMBER OF CONGRESS (D-NY)
SHANA ALEXANDER
EDITOR-IN-CHIEF, MCCALL,S MAGAZINE
VIRGINIA ALLEN
CHAIRNOMAN, PRESIDENT NIXOM'S TASK FORCE ON WOMEN'S RIGHTS AND RESPONSIBILITIES
NIKKI BEARE
MEMBER, DADE COUNTY (FLA.) COMMISSION ON THE STATUS OF WOMEN: PRESIDENT,
DADE COUNTY N.O.W.
JOAN CASHIN
NATIONAL DEMOCRATIC PARTY OF ALABAMA
SHIRLEY CHISHOLM
MEMBER OF CONGRESS (D-NY)
MARY CLARKE
CALIFORNIA WOMEN'S STRIKE FOR PEACE
MYRLIE EVERS (MRS. MEDGAR)
CIVIL RIGHTS LEADER (CALIFORNIA)
BETTY FRIEDAN
AUTHOR OF THE FEMININE MYSTIQUE AND FOUNDER OF THE NATIONAL ORGANIZATION
FOR WOMEN
JOANNE EVANS GARDNER
REPUBLICAN NOMINEE FOR CITY COUNCIL, PITTSBURGH, PA., N.O.W. BOARD MEMBER
ELINOR GUGGENHEIMER
FORMER MEMDER, N.Y. CITY PLANNING COMMISSION: CHAIRWOMAN, N.Y. CITY DEMOCRATIC
ADVISORY COUNCIL: PIONEER OF CHILD DEVELOPMENT PROGRAMS
FANNIE LOU HAMER
CIVIL RIGHTS LEADER: CANDIDATE FOR STATE SENATE (MISSISSIPPI)
LADONNA HARRIS
INDIAN RIGHTS LEADER
WILMA SCOTT HEIDE
CHAIRWOMAN OF THE BOARD OF DIRECTORS OF THE NATIONAL ORGANIZATION OF WOMEN
DOROTHY HEIGHT
PRESIDENT. NATIONAL COUNCIL OF NEGRO WOMEN
OLGA MADAR
VICE PRESIDENT. UNITED AUTO WORKERS: PRECINCT DELEGATE, 13TH CONGRESSIONAL
DISTRICT (DETROIT)
VIVIAN CARTER MASON
SECOND NATIONAL PRESIDENT, NATIONAL COUNCIL OF NEGRO WOMEN: REPRESENTATIVE
OF WOMEN FOR POLITICAL ACTION (NORFOLK, VA.)
MIDGE MILLER
REPRESENTATIVE WISCONSIN STATE LEGISLATURE
PAULA PAGE
DIRECTOR, WOMEN'S CENTER, U.S. NATIONAL STUDENT ASSOCIATION
BEULAH SANDERS
NATIONAL WELFARE RIGHTS ORGANIZATION. VICE PRESIDENT
GLORIA STEINEM
MEMBER, DEMOCRATIC NATIONAL POLICY COUNCIL: WRITER
Tab I
PROGRESS THROUGH THE COURTS
Until very recently, courts have held that the 14th Amendment
did not confer upon women any new rights or protections. In
1874, the Supreme Court ruled that the 14th Amendment did not
confer upon women the right to vote. Between 1908 and 1937,
court decisions uniformly upheld the constitutionality of state
laws governing the employment and "protection" of women (max-
imum hours, prohibition of night work, overtime, etc.). More
recently, the courts have upheld a Michigan law prohibiting
the licensing of women as bartenders (1948), declined to hear
a case concerning the exclusion of women from Texas A & M (1960),
and upheld a Florida law requiring women to register in order
to serve on juries (1961).
The past decade, however, has seen some change in this strict
interpretation of the 14th Amendment.
In 1966, a Federal Court in Alabama overturned that State's
law excluding women from jury service on the ground that the
law violated the rights of women under the 14th Amendment (White
V. Cook, 1966). In 1968, laws in Pennsylvania and Connecticut
which provided longer prison terms for women than men for the
same crime were held to be inconsistent with the 14th Amend-
ment's guarantee of equal protection (Commonwealth V. Daniel,
1968) and (U.S. ex rel Robinson V. York, 1968). In 1969, a
Federal Court in Virginia ordered the University of Virginia at
Charlottesville to consider without regard to sex women plain-
tiffs' applications for admission (Kirstein et al V. The Rector
and Visitors of the University of Virginia).
Not even in the recent decade, however, has the 14th Amendment
been held to uniformly prevent differences of treatment for men
and women. In 1960, the Court upheld the non-draft status of
women under the 14th Amendment saying that women should not be
subject to involuntary induction because they are "still regarded
as the center of home and family life", (Hoyt V. The State of
Florida). Different treatment of men and women under the Social
Security program was upheld in 1968 (Greenwald V. Gardner). In
1970, a Federal Court dismissed as "moot" a case seeking to deseg-
regate all male and female public institutions of higher education
in Virginia.
In general, while some progress has been made, few of the cases
brought to date under the 14th Amendment have reached the Supreme
Court. But the willingness of lower courts to interpret that
law as including women is encouraging. Most prominent are those
cases which involve open discrimination and "protection": unequal
pay for "substantially equal" work has been declared illegal and
back pay .awarded women denied overtime work.
Tab I
Con't.
The other major focus of cases has been the Civil Rights Act
of 1964. Title VII of that Act, which prohibits sex discrimi-
nation in hiring and job assignments, has been held by Federal
District Courts to take precedence over many state "protective"
laws. The U. S. Court of Appeals in San Francisco on June 5,
1971, ruled that sections of the California Labor Code which
limit hours and physical work for women were invalidated by the
1964 Act. In Weeks V. Southern Bell, the U. S. Court of Appeals
for the Fifth Circuit ruled that the employer had the burden of
proving that substantially all women could not perform a job
safely and efficiently; lacking such proof, employers could not
classify jobs by sex. The U. S. Court of Appeals for the Fifth
Circuit held in Diaz V. Pan American World Airways that "dis-
crimination based on sex is valid, only when the essence of the
business operation would be undermined" by failure to hire one
sex exclusively (1971). Similarly, in Phillips V. Martin Mari-
etta Corp. (1971) the Supreme Court held that the Company's rule
against hiring women with pre-school children was invalid in the
absence of a showing that said women could not perform their
duties.
Legislation and Administrative Actions. Much like the progress
made through the courts in the past decade, legislation and
other efforts to end discrimination have been gradual and some-
what uneven.
At the state level, the most significant steps have been those
taken by Pennsylvania, Virginia, and Illinois -- each now has
constitutional equality for women. Texas, in addition, has passed
a similar provision which will be submitted to the voters in
November 1972.
At the Federal level, major actions taken since 1960 include the
1963 Equal Pay Act; Title VII of the Civil Rights Act of 1964;
Executive Order 11375 (October 1968) and the amendments concerning
sex discrimination added to Executive Order 11246 on June 1971.
Equally important are the August 1969 revised guidelines of the
Equal Employment Opportunity Commission, which declared state
laws or regulations which limit or prohibit female employment to
be in conflict with Title VII of the 1964 Act.
Tab J
The following organizations have endorsed or otherwise
indicated support of the Equal Rights Amendment:
LABOR
American Newspaper Guild - Affiliate of the AFL-CIO
International Brotherhood of Teamsters
International Brotherhood of Painters and Allied Trades
National Association of Railway Business Women
United Automobile Workers (UAW)
LAY AND PROFESSIONAL (National)
American Association of College Deans
American Association of University Women
American Association of Women Ministers
American Federation of Soroptimists Clubs
American Federation of Teachers - Affiliate of the AFL-CIO
American Medical Women's Association
American Society of Microbiology
American Women in Radio and Television
American Women's Society of Certified Public Accountants
American Society of Women Accountants
Americans for Democratic Action
Association of American Women Dentists
Church Women United
Common Cause
Council for Women's Rights
Democratic Women's Task Force
B'nai B'rith Women
Ecumenical Task Force on Women and Religion (Catholic Caucus)
Federally Employed Women
General Federation of Women's Clubs
Interstate Association of Commissions on the Status of Women
Intercollegiate Association of Women Students
Iota Tad Tau Legal Sorority
Ladies Auxiliary of Veterans of Foreign Wars
Ladies of the Grand Army of the Republic
League of American Working Women
League of Women Voters
Liberation Movement of Women
Mary Ball Washington Association of America
National Association of Colored Women
National Association of Women Deans and Counselors
National Association of Women Lawyers
National Association of Women Chiropractors
National Council of Negro Women
National Democratic Committee
National Education Association (NEA)
National Federation of Business and Professional Women's Clubs, Inc.
Tab J
Con't.
National Federation of Republican Women
National Grange
National Organization for Women (NOW)
National Students Association
National Welfare Rights Organization
National Women's Party
New Democratic Coalition
Order of Women Legislators
Osteopathic Women's National
Secretarial - Alpha Iota Sorority
St. Joan's International Alliance - U. S. Section
The National Council of Women - Affiliated w/ International Council
Unitarian Universalist Women's Federation
Women Investors and Shareholders, Inc.
Women Theologians and the Coalition of American Nuns
Women's Auxiliary to American Osteopathic Association
Women's Auxiliary to the National Chiropractic Association
Women's Christian Temperance Union
Women's Circle, Woodmen of the World
Women's Committee on Freedom in the Church - National Association
of Laymen
Women's Equity Action League (WEAL)
Women's International League for Peace and Freedom (Founded by
Jane Adams)
Women's Joint Legislative Committee for Equal Rights
Young Women's Christian Association
Tab K
Mrs. Abzug
Hits Remark
By President
United Press International
Rep. Bella Abzug (D-N.Y.),
said yesterday that President
Nixon and Secretary of State
William P. Rogers won't con-
Between Us Boys
sider the new National Wom-
en's Political Caucus a laugh-
ing matter after the 1972 elec-
SAN CLEMENTE July 13 (UPI)-President Nixon
tions.
and his top diplomatic advisers talked about the Na-
Mrs. Abzug referred to
tional Women's Political Caucus today-and not so
statements by Mr. Nixon and
kindly at that.
Rogers Tuesday at San
Secretary of State William P. Rogers brought up
Clemente, Calif., when Rogers
the subject during a picture taking at the begining of
compared the women's group
a session with national security affairs adviser Henry
to "a burlesque," and Mr.
A. Kissinger, who had just returned from a fact find-
Nixon replied jokingly,
ing mission to Paris.
"What's wrong with that?"
In a statement, Mrs. Abzug
While discussing the two-day female political gather-
said, "Obviously, the President
ing in Washington last weekend, Kissinger piped up
and his advisers are ac-
that Gloria Steinem was there.
customed to viewing women
"Who's that," asked the President.
only in terms of flesh shows."
"That's Henry's old girlfriend," Rogers said.
She said it's insulting but
Then Rogers mentioned a newspaper photograph of
not surprising. The President
the four militant women leaders of the caucus. includ-
has never said or done any-
ing Steinem; Betty Friedan, Rep. Bella Abzug, (D-N.Y.)
thing to indicate that he has
and Rep. Shirley Chisolm (D-N.Y.).
the slightest understanding of
"What did it look like," Mr. Nixon asked.
women, their power, diversity,
potentiality or needs."
"Like a burlesque," Rogers said.
Mr. Nixon has made no ap-
"What's wrong with that?" The President responded.
pointments of women to the
cabinet nor as ambassadors,
Mrs. Abzug said, and women
only hold 1.5 per cent of the
policy-making jobs in govern.
ment in the grade 7 classifica-
tion.
She said that of the 200
women Mr. Nixon claims to
have appointed to top jobs.
38 were to the John F. Ken-
nedy Committee on the Per-
forming Arts. two to the
Committee for Preservation
of the White House, and oth-
ers to museum advisory boards
or historic preservation coun-
cils.
Tab L
SUMMARY OF WOMEN'S EQUALITY ACT
A. Employment discrimination.
-- extends Equal Pay Act to government employees, professional
and executive women
-- ends exemption from Title VII coverage of governments, universities
-- gives Equal Employment Opportunities Commission cease and desist
powers
-- prohibits sex discrimination in federally assisted programs
B. Public education.
-- Justice Department to intervene on behalf of women denied admission
to public education because of sex
-- Commissioner of Education to survey all sex discrimination in
education, to propose legislative reforms
C. Extending other parts of civil rights laws to cover sex discrimination.
Outlaw sex discrimination in:
-- public accomodations; those discriminated against to sue for
civil injunction in federal courts; Attorney General also to be
able to bring suit
-- public facilities
-- cases where required by state law
-- sale, rental, brokerage, or financing of individual dwelling units
Attorney General to be able to intervene in sex discrimination suits
brought under Fourteenth Amendment.
D. Studying, classifying, and reporting on sex discrimination.
-- Civil Rights Commission to investigate and make recommendations
concerning sex discrimination
-- Civil Rights Commission to serve as national clearinghouse on
legal status of women
-- H.E.W. matching grants to finance state study commissions
E. Studies proposing further legislation.
-- Studies concerning equalization of treatment of sexes under:
Social Security Act
Family Assistance Act
Internal Revenue Code
Tab M
Weekly Compilation of
PRESIDENTIAL DOCUMENTS
Week Ending Saturday, April 10, 1971
Abortions at Military Hospitals
Statement by the President Upon Directing That Policy
Be Made To Correspond With State Laws.
April 3, 1971
Historically, laws regulating abortion in the United
States have been the province of States, not the Federal
Government. That remains the situation today, as one
State after another takes up this question, debates it and
decides it. That is where the decisions should be made.
Partly, for that reason, I have directed that the policy
on abortions at American military bases in the United
States be made to correspond with the laws of the States
where those bases are located. If the laws in a particular
State restrict abortions, the rules at the military base hos-
pitals are to correspond to that law.
The effect of this directive is to reverse service regula-
tions issued last summer, which had liberalized the rules
on abortions at military hospitals. The new ruling super-
sedes this-and has been put into effect by the Secretary
of Defense.
But while this matter is being debated in State capitals,
and weighed by various courts, the country has a right to
know my personal views.
From personal and religious beliefs I consider abortion
an unacceptable form of population control. Further, un-
restricted abortion policies, or abortion on demand, I can-
not square with my personal belief in the sanctity of human
life-including the life of the yet unborn. For, surely, the
unborn have rights also, recognized in law, recognized
even in principles expounded by the United Nations.
Ours is a nation with a Judaco-Christian heritage. It is
also a nation with serious social problems-problems of
malnutrition, of broken homes, of poverty, and of delin-
quency. But none of these problems justifies such a
solution.
A good and generous people will not opt, in my view,
for this kind of alternative to its social dilemmas. Rather,
it will open its hearts and homes to the unwanted children
of its own, as it has done for the unwanted millions of
other lands.
NOTE: The statement was released at San Clemente, Calif.
Tab N
"A sizable majority of women feels that the single woman
should be allowed to decide her marital fate, and not be trapped
into marriage by an unwanted pregnancy. Four in 5 contend that
a single woman who becomes pregnant but doesn't love the man
involved should not be obliged to marry him.
On abortion as an alternative, women feel (by 45-14%) that
it should be legalized and, where legal, they feel (by 53-32%)
that the man involved should be consulted on such a decision.
Women agree that laws making abortion illegal should be repealed.
Half the men interviewed agree on legalized abortion.
Observation:
Women are far from ready to assert their complete independence
from men in matters of sex, as the findings show. When it comes
to decisions about abortions, for example, most women feel men
should be consulted. What women seem to resent most is the legal
restrictions exerting control over their own bodies. Just because
a single woman becomes pregnant, a large majority of women say,
she should not be legally obliged to spend her life with the man
involved. Nor should she be prevented by law from having an
abortion. If this is what she and the man involved choose as
the best solution.'
ABORTION OPERATION
(November, 1969)
Question:
"Would you favor or oppose a law which would
permit a woman to go to a doctor to end a
pregnancy at any time during the first three
months?"
Favor
Oppose
No Opinion
Men
40%
46%
14%
Women
40%
53%
7%
NATIONAL
40%
50%
10%
Harris Poll, Fall 1970
Tab O
AS MORE and more U.S.
Health, Education and Wel-
Republicans on the House
mothers take jobs outside
fare Secretary Elliot Rich-
Education and Labor Com-
the home. they are creating
mittee believe that if the
ardson will present the ad-
a tremendous demand for
ministration's d a y -c a r e
administration will support
day-care facilities where
views to the House Select
a reasonable day-care pro-
they can leave their pre-
Subcommitee on Education.
gram oriented towards
school-age children from,
Then on May 27 he will re-
effective middle-income par-
say, 8 a.m. to 6 p.m.
peat them to a joint meeting
ticipation, then such a popu-
Now that Congress is fi-
of two Senate subcommit-
lar program might win con-
nally about to act 011 propos-
tees. As the first date ap-
gressional enactment. They
als for federal assistance to
are also worried about the
proaches, what Richardson
beef up inadequate day care.
result if the administration
will say remains conjec-
Republicans are concerned
follows OMB advice. In
tural, although his personal
that a little-known function-
sentiments are clear.
this case, they say, Congress
ary in the federal Office of
is likely to go its own way
Like most House Republi-
Management and Budget is
and pass a multi-billion dol-
cans. Richardson favors leg-
blocking the Nixon adminis-
lar, "neighborhood action"
islation to expand day-care
tration's indorsement of cn-
type of day care aimed at
facilities under the guidance
larged day care, and in the
low-income groups. Some
of state governments, and
process perhaps maneuver-
Democrats, they add, are
with an eye towards insur-
ing the President into a dan-
trying to trap the President
ing the effective participa-
gerous political trap.
with a budget-busting day-
tion of middle-income fami-
Next Friday, May 21,
care bill he cannot veto
lies. Indeed, the HEW Secre-
without "being against the
tary has actively helped con-
little children."
gressional Republicans to
develop this approach. Many
THE STATISTICAL case
Democrats, on the other
for day care is overwhelm-
hand. favor a new, inulti-bil-
ing. At present, there are
lion dollar day-care program
roughly 14 million working
under the control of neigh-
women, mostly housewives,
borhood action-type groups
with children under 6. Day-
that would orient services
care facilities are few and
towards low-income and wel-
far between.
fare mothers even though
The toughest circum-
others would be technically
stances confront women
Thursday, May 20. 1971
eligible. The GOP will sup-
who are heads of households
port this approach, but
and who must also work.
would prefer the former.
Female-headed households
have a median income of
so FAR, however, the
$4,000 per year as opposed
federal Office of Manage-
to the $11,000 median in-
ment and Budget has suc-
come of families headed by
cessfully warted HEW
men. Many divorcees and
support of any additional
widows able to earn only a
day care, and Congressional
marginal living find their
Republicans are concerned
circumstances particularly
that OMB may succeed in
pressing because of the dif-
THE POST
blocking (or watering down)
ficulty of first finding day-
Secretary Richardson's pro-
care facilities and then pay-
day-care testimony.
ing their high rates.
The chief mover and
Politically, Pre si C nt
shaker of OMB's hostility to
Nixon should be leaving for
expanded day care is Rich-
this issue. Welfare mothers
Kevin P. Phillips
ard P. Nathan, one of the of-
are hardly likely to vote for
fice's 12 assistant direc-
him. but working mothers a
tors. Nathan's logic is sim-
huge slice of the electorite.
ple: He has been trying to
are extremely reachable on
safeguard the administra-
the subject of day care-1
tion's Familly Assistance
peefally young women, and
Plan, which includes a small
18-35. among whom the Prost
day-care provision, from the
ident is weak. according to
detrimental competition of a
the polls.
separate. larger day-care
Under these circum-
bill. (Nathan's personal
stances, if HEW Secretary
concern reflects the fact
Richaardson falls to testify
that he headed the 1963-69
on behalf of a major expan-
presidential task force that
sion of day-care facilities, it
blueprinted FAP.) But this
will be vivid testimony to
worry no longer seems valid
the extraordinary behind-
inasmuch as the House
the-scenes influence of the
Ways and Means Committee
cabital's budget bureaucents.
just last week cleared FAP
1371. Forture: Subticate, Inc.
25 part of a much larger
Christmas tree packings with
enough coodles to probably
1-sure its passage.
Tab P
Women in Government
The President's Memorandum for the Healsol
Executive sparkments and Agencies,
April 21, 1971
As you know, it has been my desire to attract the ablest,
and most talented people in the country to join this Ad-
ministration and assist in the achievement of our far-
reaching goals. The Nation's many highly qualified women
represent an important reservoir of ability and talent that
ive must draw on to a greater degree. in this Administra-
tion 130 have firmly espoused the rights of women, and we
must now clearly demonstrate our recognition of the
equality of women by making greater use of their skills
in high level positions.
Our efforts to date in appointing women have offered
some encouragement. I have appointed a number of
women to top posts and have named more than 200.00
Presidential Advisory Boards and Commissions, How.
ever. I am convinced that we CFR) and must do better.
To this end, I am now directing that you take the fol-
Inving actions:
Develop and put into action a plan for attracting
more qualified women to top appointive positions
(GS -16 and up through Presidential appointecs) in
your Department or Agency by the end of this
calendar year. This plan should be submitted to me
by May 15.
Develop and put into action by May 15 a plan for
significantly increasing the number of V omen, career
and appointive, in mid-level positions (GS 13 to 15).
This plan should directly involve your top personnel
official.
Ensure that substantial numbers of the varancies on
your Advisory Boards and Committees are filled with
well-qualified women.
Designate an overall coordinator who will be held
responsible for the success of this project. Please
provide this name to the by May 15.
I have asked my : perial Assistant, Fred Malek. to meet
with each of you individually to review further the re-
quirements of this project id to offer his assistance in
locating highly qualified women candidates for top
positions.
i intend to follow personally the results of this project:
I look forward to your giving it the fullent degree of co-
operation. It is important not only in terms of opening
new opportunities fortivation, but also of a of
making the fulled undille bilents that 0.0 7.001 in
states.
Promote Turn
Tab &
6 C
THE MAMI Sun., Nov. 1, 1970
What Ted Needs Is More
Lib Appeal, 11. Feminists Say
Even the Republic in *tate
christman, Mrs Margaret
B1 VERA And
expects the doe
MAININA PID VSON
190 Issue to pull some votes
inc
"i) Apruiding. but
WASHINGTON
"To's is personally popular.
complicating a Film
1 don't thank women's rights
M Kennedh
tool Prove at the the,
in May
although my be the fu.
The I w.
textsm
ture."
maker's cough with the "
does " head lest betty
STATE SOI RCLS insur.
bls. la
to 1. To
part the VISA to be
out to date how
subb There by 11.0 arri-
Last June a Gallip Pot
dent at Chipp qualdo in
showed U.S. women rating
why Min in Kopechise
Ted free persentige points
Code Kenne New
high then healdid Un the
Kenned, " des hope . by
camps trut
WIT will with out that
is evident. Girls jump and
memory. but the glast MEMS
suream at the of hum.
100 correge
Some rush less
Chequardisk apportunt
Ted's et VIA and magnet-
cansed Removery to trail
ism reported) have shoe 1...
billy bird Misse Sin id.
tury workers in Lawrence,
and Muskir in 2 poll pub-
Mass. ready to very for 01
Issued list June In the Ken-
despite his post. in on chrop
mody's home state of Massa-
foreign 1"
POSTE where they com.
costittem their bs
notd Serce Iny:Ity. Marke
But several my ted
maked 13 posts shood if
weenen's
Ted ") the voters choice for
Damid's as THAN
the 1972 Democratic prest
disigned with
dential nommation.
the hottest issues a M 353
In his companying Trd
chosetts legalared Chartian
his shunned Dakes County,
and resert bis refusal for
street 1.10 accident
months to Ex: the and
On Nov. 3. ver of the n.c.st
adment to the S.
fascinating disclosures may
Constituti
bell, and n what proportion,
Last WORK in Boston the
-Associa'ed Press
women vote for Ted. Their
National Organ. for
Women LOW)
Women Admirers Greeted by Ted Kennedy
behavior at the polls may
provide answers Disn Gues.
of Tod's Re-
but lib groups are not charmed
Lons
publican appoinent. 2010
Can the Cathobe-labor
A. Spoulding
MANY OF the defectors
agreed. adding. "the Catholic
refused (1) no in Washing-
pover structure in Mrs
are young. attractive. long-
church 1.12 no right to im-
ton with her officials
chosetts be successfully chet.
time Denied who sup-
pose its views.on the public."
three other work
longed?
ported Rob- Kennedy or
In Cumbridgeport. when
any program to seass the
Eugene McCarthy for press-
Kennedy snd. "I don't be.
eyed :s 20** The
Does the women's move-
dent in 1968. They the plan
here in election on de.
represented the
ment have political Clout?
to jump parts line, to vote
mand, he W.13 healthed by 3
YWCA. the busine undipro
With it presidential election
for a Republic n WORLD.
member of Brand and Roses,
form women, and the
looning will Date be signature
Mary Newnan, for sceretary
a Creat feman 1 g' up.
Unit women
cant jumping of party PASS
of sate
Adding fuel to the fire,
00 women's 1.. ten?
Spaulding and Kennedy
Mi Green C. Ferall arrived
They are still -
the "Tchaff" and their en.
Ted's opposition to the
ha.e similar VIEWS not
in Doston in spinsh of pub
counters WITH A Kennedy
CID this intertion St To
foreign and domesta produc
bedy, beating the drems or
fly is the SNW if organized
terms, but 'II:
1.1 ghis amendment
hive where support he
and on the
with espects the
Their whole tose was
not. in in 19 state it in
accords
. 11. NEW of
and patron OF Dr.
apr sidents bid
would
Per U.S i've
Belifering Ted bas tried to
"lhe de to give him
" have
When p- Police and Dr.
N ... 9.e All
should Named not by
11 Ma black profes.
proting their direct. be
the state, tod h: the
1011
unders, refreened
agrees short's Code
woman," Spoul leg a
Konnedy in the the recent
green lets 10 11:00 &
downtown By of
10:31 thing
1: taked to U. like a
werkened substitute version
suchdrett to:
D. 1.00 POR the "!, NOW
south talking to
Dr Murrav termed It Ken-
Repeal of
preed
Dr Marry,
MORAL
and Transport your faculty
prily's attempt to "get off
the d Sectors .... not ex.
A Boston College
member in
for purposes of the
smell to nik led's your
thrologion P: M...
1.1 NOWA vie stud, 101
electron '
manding id over Spout Ing
the hundromest of the
Kennedys always is
atte to take NO
011
vote for granded New ...
may have Incount
:
Tab R
McGovern's "Lib'
Lags on His Staff
By MARLENE CIMONS
Phylis Holtzer, is salaried, but
WASHINGTON (LAT)
the director of the Massachu-
-
Sen. George McGovern (D-
setts office, Emily Franko-
rich, is not, according to
S.D.), who last week prom-
Gordon Weil, McGovern's ex-
ised to appoint women to the
ecutive assistant. Mrs. George
Supreme Court and his Cab-
Stevens, wife of the president
inet if he wins the Presidency
of the American Film Insti-
in 1972, so far has hired only
tute, also was included as a
one woman to fill any of 10
"key" volunteer. None of
key positions in his campaign
these women were named in
organization.
the original list.
Only one female, Amanda
"The involvement of women
Smith, appears on a list of
in this campaign is critical,"
10 names released by his of-
says Jeffrey Gralnick, press
fice as the most Important
secretary to McGovern. "Just
salaried political operatives
because there is only one fe-
on his Presidential campaign
male name at the top, it
staff.
doesn't mean that women are
When attempts were made
not playing an important role
to question McGovern on his
in this campaign."
hiring policy, his staff count-
Supreme Court Promise
ered by providing names of
On Thursday, June 17, Mc-
women left off the original
Govern told a luncheon audi-
list whom they also consid-
ence at the Woman's Nation-
ered important to the cam-
al Democratic Club here that,
paign, some salaried, others
if elected, his first Supreme
unsalaried.
Court nominee would be a
Miss Smith, 31, who joined
woman, and he would also
McGovern's staff in January,
appoint women to the Nation-
is the campaign coordinator
al Security Council and Cabi-
for women's related activi-
net, and name a women U.S.
Ambassador to the UN.
ties, an assignment she re-
"Where is It written that
quested.
a woman can't be Secretary
There are 24 total salaried
of the Interior, or Secretary
positions in McGovern's Presi-
of State, or Secretary of De-
dential campaign organiza-
fense?" he said, adding that
tion, according to Miss Smith,
he was upset with the Nixon
who says 15 of them are held
Administration because "after
by women.
two years in office, only 1 per
Many Women Volnnteers
cent of the top jobs are held
There are about 50 volun-
by women when 51 per cent
teers who come in on a stag-
of the population is female."
gered basis, about half of
McGovern is prepared to
whom are women, she says.
make women's rights a na-
There are also two unpaid
tional issue in his campaign,
female vice chairmen of the
according to Miss Smith. "I
National Citizens Committee
really believe he's prepare to
for McGovern. Mrs. Jean
use women in his campaign
Westwood, a Democratic
in a political role. as opposed
committeewoman from Utah.
DO a coffee-making role. she
and Mrs. June Degnan, former
says. "And I know he Intends
finance chairman for Eugene
to keep his promises E eloct-
McCarthy's 1968 run for the
ed. Unfortunately, be hasn't
Democratic Presidential nom-
been doing his hiring person-
inavion.
ally and afraid those who
The director of the Mo-
are Song :: 35 proms
Govern New York office
about the Issue as ne us."
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON, D.C. 20006
August 12, 1971
(202) 333-0920
DETERMINED TO BE AN
CONFIDENTIAL
L.J.
102
By EF
3-24-82
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached for your information is a status report on our
efforts to discourage formation of a new Conservative Party
in Michigan. Rob Odle has been tracking on this for us be-
cause he is from Michigan and knows the situation there
fairly well.
JEB S. MAGRUDER
Attachment
bcc: Mr. Haldeman
CONFIDENTIAL
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20000
August 9, 1971
1202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR:
MR. HARRY S. FLEMMING
MR. JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
SUBJECT:
STATUS REPORT: MICHIGAN
As you know, we have been working actively during the last few weeks
to discourage former State Senator Robert Huber, who almost defeated
Lenore Romney last year in her contest for the Michigan Republican
Senate nomination, from putting a new Conservative Party on the ballot
in Michigan next year. The Presidency and the Senate are the only two
statewide races on the Michigan ballot in 1972, and therefore the Con-
servative Party would have to run a candidate against Senator Griffin
in order to stay on the ballot for 1974. Unlike New York, Michigan
law does not allow a candidate to appear on more than one ballot -- if
a candidate should be nominated by more than one party, he would have
to choose between the two designations.
Thus, to assist Senator Griffin (who would almost certainly be defeated
running against Huber on the Conservative Party ballot as well as a
Democrat), and to increase the President's chances of carrying Michigan,
we have been talking to several conservative leaders in Michigan and
discouraging them from going along with a new party. Several meetings
have been held here at our offices, including a meeting with Huber him-
self, and we now have commitments from many of Huber's followers to
refrain from Conservative Party activity. Last week we appointed Frank
Bicsak, who headed Huber's 1970 operations in the greater Detroit area,
to a position on the Secretary of State's Special Advisory Committee on
Public Opinion. Bicsak was so delighted with his appointment that he
is now definitely out of the Conservative Party and has advised his
friends to follow his lead. A few more appointments like this and Huber
will have no following at all.
CONFIDENTIAL
CONFIDENTIAL
2
The principle reason for conservative disenchantment with the Repub-
lican party in Michigan is the state party's refusal to include
legitimate conservatives in the established Republican organization.
Both the Governor's office and the Republican State Central Committee
have failed to allow for the expression of reasonable conservative
viewpoints within the party structure, and as a result the conser-
vatives feel they must go outside the party. Therefore, we have been
attempting to get the Governor and the leadership of the State Central
Committee to make overtures toward the conservatives. Last week I met
with John Byington, Governor Romney's campaign manager in past years,
and he agreed that this was indeed a problem. On his return to
Michigan he wrote the attached letter to Governor Milliken which you
should read.
Max Fisher, with whom I talked today, has also talked to Governor
Milliken about the need to open the doors of the Michigan party to
conservatives in order to keep them out of a third party, and Max
told me that he wants to have Governor Milliken see the Attorney
General at some point to discuss this problem. Should this meeting
take place, Max and I hope the Attorney General will "lay down the
law" to Governor Milliken that he should do whatever is necessary
to include the conservatives in the party and avoid a Conservative
Party.
Also, Jeb, note that John Byington, Dick Headlee, and others who were
active in the 1968 Citizens effort nationally are putting together a
proposal for us on Young Civic Leaders for Nixon '72.
Attachments
CONFIDENTIAL
INTERMART
August 2, 1971
The Honorable William G. Milliken
Governor of Michigan
State Capitol
Lansing, Michigan
Dear Bill:
Just a note to indicate how pleased I was to read of your recent com-
munication to Senator Dole, the National Chairman of our Republican
Party.
You know how much I agree with you in the need to open the Republican
Party to all people -- regardless of race, color, creed or philosophical
bent.
However, I am particularly concerned about the continued lack of sensi-
tivity to the conservative element of the Republican Party in Michigan.
This is particularly relevant in the forthcoming 1972 campaign. For
if this element is successful in putting the "Conservative Party" on the
ballot, I believe it can be extremely detrimental to both President
Nixon's and Senator Robert Griffin's chances of winning in the State of
Michigan.
Although I would be the first to agree that the President will have a
significant uphill battle if he's going to carry Michigan in 1972, it is
for this particular reason that I am concerned about the introduction of
a new conservative element into the voting structure of the State and
the potential for its drawing as much as 5% or 10% of the overall vote --
which could make a significant difference in both the Presidential and
Senatorial campaigns.
This letter is not an effort to get involved in personalities nor is it
meant as a personal criticism of any particular individual within the
Republican Party of the State of Michigan. However, I think that we
would be less than honest if we said that the people of a conservative
attitude in-this State have had an opportunity to freely express them-
725 South Adams Road
Birmingham, Michigan 43011
U.S.A.
Cable: INTERMART
Telephone: (313) 642-5760
The Honorable William G. Milliken
August 2, 1971
Page 2
selves and participate in the functions of the Party. I believe that it is
imperative that this situation be remedied immediately, for it may al-
ready be too late to stop what could be a disaster for both the President
and the Senator in 1972, as well as pose significant problems for the
Republican Party in 1974.
Since I admit to being unaware of many of the actions that your office
and that of the Party in the State may have taken or may have underway,
I will not be so presumptuous as to make any particular suggestions at
this time. These comments I make are truly those of an outside spec-
tator, who I hope is wrong, but who believes that the present, visible
signs are most ominous.
Admittedly I do not envy you with the practical and political problems
that you are facing on a daily basis. But now is the time to be strong.
The people in this State and this country are continuing to search des-
perately for leadership they can believe in and leaders who will be
strong in the face of adversity. Such strength requires the ability to
both "knock some heads together" on occasion, as well as strength
and self-assurance to offer those who are presently outside the oper-
ation a "piece of the action".
Sally and I think of you and Helen often and you are always in our pray-
ers. As we can be of assistance, please let us know.
Sincerely,
John
S. John Byington
Executive Vice President
INTERMART
rn
INTERMART
August 2, 1971
Mr. Robert Odle
Citizens for Nixon
Room 272
1701 Pennsylvania Avenue, N.W.
Washington, D. C.
Dear Rob:
The time you spent with me discussing Michigan politics is appreciated.
Although the information you received may not have been what you wanted
to hear or, for that matter, what the party in the State of Michigan would
necessarily agree with, I must regretfully point out it was the truth.
As the copy of the enclosed article from the Detroit Free Press of Sat-
urday, July 31 points out, neither Senator Griffin nor Governor Milliken
nor the Republican Party organization give much latitude or lend much
of an ear to the strong conservative élement existing in the State. Even
though Bill Milliken's comments to Senator Dole stress the importance
of opening the Republican Party to all interested participants, this has
not been effectively accomplished here in the State of Michigan. I point
this out rather clearly in my recent letter to the Governor, a copy of
which is enclosed for your confidential perusal.
I met last week with Bob Young and Richard Headlee. We will immedi-
ately commence work on the three areas discussed. The strategy ses-
sion will be held Thursday afternoon, August 5, in Dick Headlee's office.
This will be followed by a broader meeting, which will include a number
of the people I mentioned to you, which meeting is tentatively scheduled
for Thursday night, August 12. At the August 5th meeting we will take
up all three matters:
1.
Nationwide and organizational plan for Young Civic Leaders for
Nixon; and
2.
Conservative Party situation in Michigan; and
3.
Organization of Michigan for 1972 Presidential campaign.
725 South Adams Road
Birmingham, Michigan 48011
U.S.A.
Cable: INTERMART
Telephone: (313) 642-5760
Mr. Robert Odle
August 2, 1971
Page 2
The latter two subjects will be discussed by the broader group on the
12th, after which we will get to you with a confidential memorandum
concerning our thoughts and approach to the problem. As for the na-
tional organization we will endeavor to mect your deadline of Labor Day
with a complete proposal. Any information that you have regarding the
legal implications of the Conservative Party in Michigan would be ap-
preciated -- i.e., requirements to get on the ballot, etc.
Although we have been extremely busy since I returned to Michigan, we
will maintain contact and hopefully we can resolve some of the problems
and prepare the way for a significant victory for Richard Nixon in 1972.
Kindest personal regards.
Sincerely,
Al S. John Byington
Executive Vice President
INTERMART, INC.
rn
cc: Messrs. Young and Headlee
M - Mr. Lissy
THE SECRETARY OF STATE
WASHINGTON
July 30, 1971
Dear Mr. Bicsak:
You are cordially invited to serve on a Special
Advisory Committee on Public Opinion. As a community
leader with a deep interest in public affairs, you are
in a position to help keep the State Department informed
on public thinking.
Members of this Committee will be consulted by
Senior officers of this Department from time to time
at regional meetings regarding public opinion on
United States foreign policy.
The establishment of this Committee reflects the
wish of President Nixon that our government be made more
responsive to a broad range of national views. Your
counsel as informal advisors will help to meet this need.
I hope you will accept this appointment. I know
that William D. Blair, Jr., the Acting Assistant Secretary
of State for Public Affairs, is looking forward to hearing
from you. He will then inform you about future plans for
meetings and your participation.
Sincerely yours,
William P. Rogers
Mr. Francis J. Bicsak,
28319 Aline Drive,
Warren, Michigan.
J8M AG 8/13
RF meetings w/ Firestone+
key poe people in Cal
-AG Inows tapp toves
of none of these
RFat cal club on
mon or Tuest
discussed compaign
W/F inestone.
AG
J8m HGK
yesterday to - none
July 13, 1971
MEMORANDUM FOR: JOHN EHRLICHMAN
FROM:
JEB S. MAGRUDER
SUBJECT:
PLATFORM FOR THE 1972 CAMPAIGN
In the course of our planning operations, it has become
obvious that the Party Platform will be a natural out-
growth of the Budget and the State of the Union Address,
and that all three items will relate in an important way
to the campaign.
I feel that the best group to plan for the Platform would
include a senior member of the Domestic Council staff to
provide the necessary perspective on issues and admin-
istration positions, and Bob Marik from the Citizens
Committee, who is involved in the planning for research
and polling in 1972. In that way, we would provide access
to the two sources of information which are necessary to
arrive at a platform of meaningful substance, yet sensi-
tive to voter attitudes and their electoral impact. At
the same time, the research information might be helpful
in your formulation of the Budget and State of the Union
Address. The planning group would begin work immediately.
Recommendation
That you approve the establishment of a Platform planning
group as described above, and that you designate an indi-
vidual to represent the Domestic Council.
Approve
Disapprove
Comment
Domestic Council Representative
T8m E according
to
camps
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
August 17, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Citizens Committee for the
Re-Election of the President/
Substantive Policy Briefings
Magruder believes it is important for him and his people at
Citizens to be kept abreast of the substantive policy of
the Administration. He has designated Bob Marik as the one
responsible for acquiring the information. Magruder has
already made arrangements with Al Haig to get information
from John Lehman of the NSC. Through Ken Cole, Magruder
made a similar arrangement for Marik to be briefed by
Ed Harper of the Domestic Council.
On the economy, Magruder wonders whether he should contact
Herb Stein or Sid Jones of the CEA or someone at Treasury.
Recommendation:
That Magruder and Marik contact Sid Jones of the CEA for any
appropriate background information on the economy.
Agree
Disagree
Comment
8/17 maril but this is a seeper low lavel
of printy
:
6.5
housey letter.
August 12, 1971
Dear Mr. Brown:
It was recently brought to our attention that you possibly might
be interested in being of assistance to us in the coming campaign
to re elect the President. We would certainly value your advice
and counsel in your area of expertise, the motion picture indus-
try, and if you should be planning a trip to the United States
during the next several months, perhaps it might be possible for
me to have a few minutes of your time in order to get the benefit
of your thinking. If not, then perhaps we could correspond. We
shall certainly be appreciative of any assistance which you might
be able to give us.
The President has asked us to send on to you his very best wishes
and warm regards.
Sincerely,
Job S. Magruder
Mr. Alan Brown
BIBAR 2
La Florida (Urvacesa)
Madrid, Spain
bcc: Mr, Dwight L. Chapin
Mr. H. R. Haldeman
Miss Rose Mary Woods
July 20, 1971
KENORANDUR FOR ;
DREGIT CHAPIN
PROM :
3.R.
The President suggests shat Alan Brown in Spain
is very good political property who Income USE LOVED
business very wall, and :-0 thinks we should emplor
the possibility of gotting his into
vities. Hould you raise this with Magrader 20:00 0.00
up a contact for Jeb to 2:11: to Brown and E.C
is any way that he would 11:10 to 33 helpful C2
that he can be in campaign planning down doe
HRH:pm
G
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
August 2, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Magruder's Projects
The Attorney General met with Magruder July 28th and reviewed
the Campaign Task Force proposals. I am holding these with
the exception of two that you may find to be useful (attached
at Tabs A and B). Should you want any others, please so
indicate and I will send them up. The decisions made by the
Attorney General and new material submitted by Magruder include:
1) Advertising -- The Campaign will use an "in house"
agency. Magruder is to recruit an "Advertising Director"
by September for the Attorney General's consideration.
The question is whether you want to interview Magruder's
recommendation for an Advertising Director for the Campaign.
(Tab A)
G>0dle8/4
H
Haldeman view
No interview, the Attorney General decides
Malek interview
Other
He does
2) The Attorney General approved the $2,500 for Senator
Dole's trip to South Vietnam if the President thinks it's
"a good idea for Dole to go". The Attorney General requests
that you check this with the President.
3)
McCloskey --- The Attorney General agreed with your
decision that there should be a Truth Squad, the expenses
of which would be borne by Citizens. He believes, however,
that the attack should be localized in California so that
the media's candidate (McCloskey) is not elevated further.
California Congressman Charles Gubser is the best for this
attack.
4) Farm Vote --- To put a "farm specialist" at the RNC would
be a waste of money according to the Attorney General. He
agree
believes there should be a full time farm advisor at the
White House. Dr. Robert Spitzer is strongly opposed by the
Farm Bureau. Harlow, Ehrlichman, and Whitaker are looking
for a "White House Farmer" who should not transfer to
Citizens in 6 months according to the AG. A second man to
be "Citizens" Farmer" is also being sought.
-2-
What is
5) Secretary Stans Discretionary Fund -- Secretary Stans
discretionary fund of $1,000,000 at Commerce is to be
this
explained to the other Cabinet Officers by Stans so that
conferences, hiring, and other activities may be used
for the President's re-election.
6) Lindsay -- Lindsay will become a Democrat next week but
will not decide about the Presidency before the end
of the year.
7) The older voter analysis prepared by Garment emphasizes
that:
A. Twenty-two percent of the voting population is
over 60 and 73% of those eligible actually vote;
B. California is 19% old people, Florida is 27%, Iowa
is 26% and Missouri is 25%;
C. The President's Chicago speech accurately discussed
the need for a meaningful life pattern, adequate nursing
home standards, and health needs of the aged;
D. The President's 1968 Campaign promises to the elderly
have been proposed but not passed by the Congress;
some proposals not requiring Congressional action
have not been implemented (e.g. Labor Department
computer job aid);
E. The White House has done very little for two years
to relate to the elderly's organizations which are
increasingly powerful politically;
F. The White House Conference on the Aging will be held
at the beginning of the political season; the political
opportunities must be captured just prior to and during
the Conference in order to set the tone for the Campaign;
G. A Chairman and an Executive Director for the Campaign
should be recruited by September 1 to build field or-
ganizations in the target states; the organizations
should expand into volunteer groups and begin dis-
tributing campaign literature; the Campaign thrust
would begin on July 1;
law
8) Presidential Contenders -- The Presidential contender task
force action suggestions should be reviewed by you and the
to
Attorney General at your next meeting. The recommendations
by Buchanan include:
(Tab B)
8/13
-3-
A. Attack Muskie from the right and left to help
Kennedy, Humphrey (the easiest to defeat), Jackson,
and the President. Muskie would be a formidable
opponent if he were to promenade unscathed toward
November;
B. No recommendation to attack Jackson, who as a "friend
of sorts of the President" might prefer a Cabinet post
with Nixon rather than Kennedy; advice as to strategy
is requested;
C. Kennedy should be attacked as immature, reckless,
jet-set;
D. Humphrey might deserve some support from us as he
would be the easiest opponent;
E. McCloskey's Republican credentials should be attacked
by a Congressman (e.g. Jack Kemp) but not by top
Administration figures;
F. Resources for attack include: MONDAY regularly, Dole
sparingly, and the White House Staff carefully. Advice
is sought whether the Vice President should attack.
The local Republican organizations will receive Buchanan
drafted attack material distributed by the RNC at
Buchanan's shop's direction. Commercial issue
advertisements could be placed by Citizens front
organizations. Buchanan requests authority to use
"Ron Walker's resources
for special projects",
including "close-in" covert operations;
G. The California Delegates Selection Committee will be
the subject of a conversation between the Attorney
General and Reagan;
9)
Compass System, Inc. -- The involvement of the Compass
System, Inc. in the Campaign is still being negotiated by
Tom Evans and Sam Wiley, who is having problems with the
FBI which the Attorney General is checking;
10) RNC Denver Meeting -- The RNC Denver Meeting went according
to the program because of Timmons' work and in spite of
Dole's reluctance. The Attorney General has approved addi-
tional names to serve on Convention Committees including Bob
Knowles of Wisconsin as Convention Coordinator, Bill Warner
as an assistant to Dick Herman, Vice Chairman of the Arrange-
ments Committee if Warner is not a member of the Fred Scribner
coalition at the RNC. Ody Fish will be politically responsive
Sergeant at Arms. The Sheraton Hotel on Harbor Island will
-4-
be the President's Campaign Headquarters. Congressman
Gerry Ford, Congressman Rhodes of Arizona and Senator
Scott want to be permanent Chairmen of the Convention
but the Attorney General has put a "hold" on this. Gordon
Luce of San Diego will be the Campaign Committee's host.
Format planning is beginning and Chapin will participate.
Timmons and Magruder are developing a recommendation for
easing Scribner out of his General Counsel post. None of
the 51 State Chairmen reported right wing opposition to the
China trip and most characterized it as the highlight of the
last two years.
11) The Spokesman Resource Task Force headed by Rumsfeld
recommended that the key Campaign spokesmen (including First
Family, Cabinet, select agency heads, and select Governors)
be limited to 25-30; that the President and Vice President
continue to be scheduled separately; Colson and O'Donnel
will continue to control activities through the end of 1971,
but an additional scheduling staff member should be added
now to the White House Staff for eventual movement to Citizens.
No fund raising formula would be applied to non-elected
whynot?
Administration Officials through March 1, 1972. Support
from Walker and Klein will be used. Transportation will be
commercial through December 1971 when Whitaker and Howard
will submit a Campaign logistics proposal. The Attorney
General is asked for his recommendation on key states.
12) Young Voters for Nixon status report indicates the pre-
viously submitted plan is progressing through the deadlines.
The only new idea is a Presidential or Republican Senators'
letter to new voters. A "public" First Voters for Nixon drive
should be announced in September.
13) Voter Registration Committees are claiming to be non-
partisan but all are Democratic controlled and funded. Reitz
had worked to counter the drive of the Youth Citizenship Fund;
some success was achieved in Wisconsin.
14) "Citizens" activities are still in the early planning
stages though Don Kendall, Deke DeLoach, and Harvey Russell
have worked with Flanigan, Colson, and Tom W. Evans of Mudge
Rose to establish a Businessmen for Nixon group. A Lawyers
for Nixon group is being formed by Richard Riefer of Baltimore
and George Webster of Washington. All "Citizens" activities
will be outlined in a decision paper due on the Attorney
General's desk on September 30, 1971.
-5-
15) Democratic Lt. Governor Tom Judge of Montana has been
told by Ted Kennedy to "stay loose as far as any commit-
ments for 1972".
16) Research -- Flanigan's task force is interviewing
has
polling consultants and vendors and will prepare "a final
(research) plan
within the next few weeks". This
plan will contain a recommendation on Simulation on August 13.
Att d this
The RNC Delaware project of combining Census, polling, and
research information to target precincts has been expanded
to a $350,000 test of "sophisticated techniques of manipu-
Tem direct >A6
lating and displaying political information in a manner which
facilitates allocating Campaign resources by a decision
maker". Test activities will occur in 1971 elections for
Governors, Mayors, and State Legislators as well as Delaware.
17) Timmons and Magruder will go to San Diego in August
on behalf of the Attorney General but will maintain a
"low profile".
18) Magruder reports that the rift between Senator Dole
and Tom Evans widened at the Denver meeting.
THE WHITE HOUSE
WASHINGTON
Thirdid
Administratively Confidential
July 21, 1971
not yo
MEMORANDUM FOR:
H.R. HALDEMAN
apen
FROM:
GORDON STRACHAN
SUBJECT:
RNC Convention
G four covered
Magruder called the Attorney General last night to
report on the Dole meeting with the President about
the
the RNC Convention site. Magruder's source of
information was Timmons, who was overly concerned
that San Diego might not be selected.
The Attorney General told Magruder that: "I want
it assured that the Convention is to be in San
Diego. I want Haldeman to make sure Dole doesn't
do anything other than what he is instructed to do
(select San Diego) " Of course your memorandum for
the President's file, following the Dole meeting,
indicates that Dole will assure the selection of
San Diego. Therefore, it is probably unnecessary
for you to call Dole and review a decision which
has already been reached.
The attached wire story indicates that Chicago with-
drew its bid for the RNC Convention.
On a related subject, Timmons called concerning
whether or not the Convention is to be two or three
days long. In Timmon's June 26 memorandum one of
the decisions presented to you and the Attorney General
was whether or not the Convention was to last three days.
No decision has been relayed to Timmons. Since there must
be five sessions, Timmons has been discussing with San
Diego a three day Convention because of the hotel room
comm tment problems.
that
their
Question: Has a decision been reached on whether the
Convention is to be two or three days in length?
Two days:
Three days:
No decision, raise with the Attorney General:
too.
-2-
You received a list yesterday of the Pre-Convention
Committees. Dole accepted all of them except that
Kendall Garff of Utah has replaced L.E. Thomas of
Florida as Chairman of the Subcommittee on Trans-
portation.
UPI-134
(GOP)
CHICAGO--CHICAGO WITHDREW ITS BID TO BE THE SITE OF THE 1972
REPUBLICAN NATIONAL CONVENTION BECAUSE OF "PRIOR COMMITMENTS," IT
WAS ANNOUNCED TODAY.
COL. JACK REILLY, DIRECTOR OF SPECIAL EVENTS, SAID JAMES C.
WORTHY, CHAIRMAN OF MAYOR RICHARD J. DALEY'S CITIZENS COMMITTEE TO
SEEK THE CONVENTIONS, HAD INFORMED SEN. ROBERT DOLE, GOP NATIONAL
CHAIRMAN, THAT "IT IS NECESSARY FOR CHICAGO TO WITHDRAW FROM
CONTENTION.'
CHICAGO, MIAMI BEACH AND SAN DIEGO, CALIF. REPORTEDLY WON
PRESIDENTIAL APPROVAL TUESDAY AS POTENTIAL SITES FOR THE CONVENTION.
7-21--JD325PED
- -TPENT un CHIEF EXECUTIVE OFFICER
ONT HOSPI'
E HE HAD
before next May and offered subsequent pleas by the Edite
House that members of Congress exercise restraint in commenting about
the proposed visit.
Commenting on the proposed repeal in a letter May 18,
the State Department told the conmittee 1t would take no position.
The department said the specific crisis that promoted the
original resolution had bassed but that authorization to defend
the Nationalist Chinese also was contained in a mutual defense
treaty entered into shortly after the resolution was approved by
Congress.
Lt135ped July 21
a205
r lbylczzcwyyf
GOP Convention
CHICAGO AP - Chicago has withdrawn its bid for the 1972
Republican National Convention.
This was announced Vednesday by Col. Jack Reilly, the city's
director cf special events. ae said prior commitments make
both McCormick Place and the International Ammitheatre unavailable
the week of Aug. 22 when Republican delegates will meet to
nominate presidential and vice-presidential candidates.
chicago, Miami Beach and San Ifego were reported to have been
approved by President Lixon as mossible sites.
The Iemocrats have chosen Mi ami Beach for their 1972 convention.
gs135ped July 21
a3(6
r zyyvczzcvyyx
Telegraph Editors:
The lead Apollc 15, AC02 has been delayed. iTe now expect it
at about 2 p.m., edt.
The AP
GS137ped july 21
37
GOP CONVENT ON
CHICAGO (AP) - - CHICAGO HAS WITHDRAWN ITS BID FOR THE 1972 REPUBLICAN
NATIONAL CONVENTION.
THIS WAS ANNOUNCED TODAY BY COL. JACK REILLY, THE CITY'S DIRECTOR
OF SPECIAL EVENTS. HE SAID PRIOR COMMITMENTS MAKE BOTH MCCORMIACK
PLACE AND THE INTERNATIONAL AMPHITHEATRE UNAVAILABLE THE WEEK OF AUG.
22 WHEN REPUBLICAN DELEGATES WILL MEET TO NOMINATE PRESIDENTIAL AND
VICE-PRESIDENTIAL CANDIDATES.
CHICAGO, MIAMI BEACH AND SAN DIEGO WERE REPORTED TO HAVE BEEN
APPROVED BY PRESIDENT NIXON AS POSSIBLE SITES.
THE DEMOCRATS HAVE CHOSEN MIAMI BEACH FOR THEIR 1972 CONVENTION.
JA149PED 7/21
3E
AN
June 30, 1971
By
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Advertising
This initial paper on our advertising effort will deal with the type of
organization most suitable for our needs, the changes that the campaign
spending bill might place on this activity, and some general thoughts
on the state of the art at the present time.
Organizationally there are three options open: (1) form our own agency
in Washington; (2) hire a large full-service agency; or (3) hire a large
full-service agency and create our own campaign group within it, as was
done in 1968.
The advantages of option one are numerous:
1. Because we would control all the hiring, salaries, etc., we could
hire the highest caliber people who are loyal to the President, and we
could be sure they spent all of their time on the Nixon re-election
effort. This is not true of any other option. Under no other arrange-
ment would we have complete control over who worked on our account.
Even if we hired the most creative agency in the country and its top
creative man is loyal to the President, we could not be sure that he
spent all his time working on the re-election effort. By creating our
own agency, however, we could secure that same individual under the
"anchor and loan" program and put him to work full-time. This seems to
be the best means of assembling the most talent on a full-time basis.
2. We would have direct control over our advertising efforts. Because
we would know the people involved, there would be none of the usual
agency excuses on delays, unused media buys, etc. Mistakes would still
be made but we would have much tighter control.
3.
The agency could be based in Washington rather than New York so
that the campaign would have a direct relationship with the agency.
provacy not denicble-
CONFIDENTIAL
2
4. Savings could amount to as much as $1,200,000
Not true wholes all. at says
the difference between what we would pay in commissions to an outside
agency and what we would have to pay for our own agency. However,
additional placement or production costs incurred by an inside agency
might possibly reduce this projected savings. This will be especially
true if we target the media effort carefully. We should attempt to
regionalize the production and placement as much as possible. At this
point cost savings should not be considered as heavily as the other
points raised.
The disadvantages are:
Not
1.
The simple logistics problem of setting up a 15 to 20 million dollar
valid
agency in a short period of time. (However, even a major agency would be
faced with the same kind of need for expansion on receiving the account.)
2. The problem of being hhle to recruit sufficient talented personnel
and have them based in Washington. Right! - so don't base
them in Washing
With respect to option two, to hire a Iarge agency and have it perform
effectively will be very difficult. The agency would have to be based in
New York or Chicago which would create logistics problems. Of the large
agencies we would have very few to choose from, if any, because (1) some
do not take political accounts; (2) some are run by Democrats, (3) some
have been recently reorganized and would not be suitable for us; and,
(4) all agencies would have difficulty putting their best people on our
account because of their political affiliations (a discreet inquiry was
made of a large conservative agency whose top management is completely
loyal to the President and they indicated they could not handle the
account because of this reason).
The third option speaks for itself. This is what was done in 1968. It
was not satisfactory to either the agency or the Nixon people installed
in the agency. We should not repeat that same mistake. Our people did
the work while Fuller, Smith and Ross made a big profit and provided bad
service.
To set up our own agency we would recommend an organization and time
frame similar to Tab A. You will note on the chart that a skeleton
team would begin work in November, December, and January. This team
would remain stable through the primaries. In July we would begin build-
ing the final team which would remain until election day. If we spend
$20,000,000 in media our commissions to an agency would be $3,000,000.
As you can see at Tab 1, our total cost for salaries and overhead would
be $1,816,000, or an approximate savings of $1,200,000. The $20,000,000
figure is a comparison with 1968. If we spend less than the $20,000,000 in
media we can have a proportionate reduction in salaries and overhead.
the medials,
3
Recommendation
Considering all of these options, it is our recommendation that we
form our own agency.
Approve H
Right decision Comment forthe wrong reasons
If we form our own agency the most important problem we face is to hire
the right director and creative director. If we find the
right individuals for these positions it should be relatively simple for
them to fill the other positions. Both these positions will be difficult
to fill since they should be filled by the best in their respective fields.
Both these individuals should be picked by late summer so they can begin
Recommendation
assembling the team (manager that would begin working in November.
Right
That we begin to identify these two individuals for your consideration.
Approve H.
Disapprove
Comment
The campaign spending bill could probably affect our activities to some
extent, although not as much as was felt earlier. If the bill passes,
the probability is that we will have a 50 limit on television and a 50
limit on print with some possibility that they will be interchangeable.
This is based on 140,000,000 voters which would give us approximately
$7,000,000 for each activity in the general election.
It is estimated that we spent approximately $10,000,000 on television and
radio during the last general election. It is difficult to estimate the
print expenditures since much of that was done by local committees, but
in determining the maximum effort that could possibly be done in all 50
states for newspapers, magazines, and billboards, it would be difficult
to spend more than $6,000,000 and, since many states are not as important
as others, our print figures should be much less.
If the bill passes it will probably be appropriate to centralize and con-
trol all of our campaign advertising. If we are limited to $7,000,000 in
television we should be able to live within those limits by proper selec-
tion of messages and time slots.
In our initial planning it has become apparent that our advertising effort
should be targeted as specifically as possible. With an incumbent
President the need for identification of a candidate is much less impor-
tant. With the time we have to prepare for the campaign we should be able
to make buys on a more regional and state basis which will give us more
favorable rates. We should also have the opportunity to use the primaries,
4
and the intervening time between the primaries and general campaign to
pretest much of what we do in this area. At the same time, by forming
our own agency we will have the option of using the best available out-
side talent where it is appropriate. If we are going to do a documen-
tary, our own agency could decide who was best in the field and contract
with him for that documentary. A large agency would have an established
relationship with a documentary producer and this producer might not be
the best in the field. It is generally felt that one of our greatest
advantages over the Democrats is that we have this period in which to
direct our efforts toward November 7, 1972, rather than having to worry
about the primaries and the convention as the other candidates in the
Democratic Party must do. If we do our initial planning work effectively
this should accrue to our advantage and allow us to program the campaign
much more effectively.
JEB S. MAGRUDER
,
NOVEMBER
DECEMBER
JANUARY
FEBERARY
MARCH
APRIL
MAY
1971
1971
1972
1972
1972
1972
1972
Advertising
13 months
:
:
Director
Ass't Directo:
13 months
X
2 1/2
for Administr.
Account
13 months
x
3 1/2
Supervisor
Account Rep.
12 months X
3
(National)
Creative
12 months >
:.
Director
Writer print
& broadcast
12 months
:
3
Writer print
& broadcast
12 months
X
2 1/2
Writer d.m.
&'literature
12 months
:
3
Art
12 months )
3 1/2
Supervisor
Art
11 months
X
2
Director
W-radio
12 months X
3
producer
Media
12 months
y
3 1/2
Planner
Media
11 months
X
:-
Director
Asst. Media
11 months A
2
Director
-
Time
10 months
X
1 1/2
Buyer
Print
10 months
X
Buyer
:
Media Budget
11 months
X
2
Coordinator
-
TV-radio
11 months
X
2
DONE
JULY
WASST
SEPTEMBER
OCCUPER
NOVEMBER
1972
1972
1972
1972
1572
1972
TOTAL SALARY
52,000
32,500
45,500
36,000
Account Rep.
4 months X
2 1/2
10,000
(Spee. Groups)
Account Rep.
4 months X
2 1/2
(State Liarson will
10,000
48,000
36,000
30,000
36,000
Writer print
4 months X
3
12,000
or broadcast
Writer-Print
3 months
X
2
6,000
& broadcast
42,000
22,000
Art
4 months X
2
8,000
Director
36,000
IV-radio
12,000
producer
4 months X
3
TV-radio
6,000
producer
3 months
A
..
42,000
44,000
22,000
15,000
Time Bayer
5 5 months
:
1 1/2
$ 500
Time Buyer
3 months X
1/2
4,500
20,000
22,000
IV-radio
4 months X
3
12,000
program coordin
22,000
13,500
I
*ung PLINT
Traffic Sup.
TV-radio
9 months
X
1 1/2
Traffic Asst.
Print Prod.
12 months X
2
f, Traffic
Comptroller
13 months. X
3
Asst.
11 months X
1 1/2
Comptroller
Billing $
1
11 months X
Accte. Asst.
Secretaries
(3)
13 months X
2
Secretaries
(2)
11 months X
! 1/2
Consultant
12 months X
3
(Part-time)
TOTAL SALARIES
.
OVERHEAD -
100 % OF S A L
TOTAL SAL RIES AND
:
TV-radio
3 months
X
1
3,000
Traffic Asst
TV-radio
3,000
Traffic Asst.
3 months
X
1
TV-radio
3,000
Traffic Asst.
3 months
X
1
24,000
Print prod. &
6,000
Traffic Asst.
4 months X
1 1/2
39,000
16,500
11,000
Billing &
4,000
4 months X
1
Acctg. Asst:
26,000
16,500
Secretaries
4 months X
1 1/2
6,000
(2)
Secretaries
(2)
3 months x
1 1/2
4,500
36,000
Consultant
4 months X
"
8,000
(part-time)
908,000
908,000
ARIES
1,816,000
VERBUAR
:
G.S.
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
August 4, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Magruder's Projects
Concerning your questions on the Magruder Projects memo-
randum, Magruder will return from vacation on Monday,
August 9 and could approach the Attorney General for
answers that week. The alternative is for me to call
Sue Morrison and have her approach the Attorney General.
Recommendation:
That upon Magruder's return to Washington on August 9
he be asked to get the answers to your questions from
Agree the Attorney H
Disagree
Comment
telt 8/13
Stans - F and
media Briefings - ex.
ands avail but not
earmalled for specific
-
Each activity Secy to she he has
funds 2 for: oconperences 3
as council
andre cwc - 12 Regional men
-on commerce payroll
De hatank?
to explain commerce
Policy areas
-ERA Selected for pol astateness
2
- very poe seddling
3
Hold comp people dun was
J8M
Slans + see that
by Temporary assign now
all Depts drave it
Porter re spole Res.
Leaks: Safire, Finch, cwc, Rums,
Dent (EN+ nov), HGK? ENO, Lyn, Dole
P Cashen, Ruive
CITIZENS FOR THE RE-ELECTION OF THE PRESIDEN
August 12, 1971
They
FOR:
GORDON STRACHAN
FROM:
JEB MAGRUDER
G8/13
For your information.
The
an
this
commerce
committee heard pleas from FDA
(Continued on Page 35)
Cute but deadly is the Rubella Bug, a cartoon character created by
publisher
Rumrill-Hoyt to represent German measles, which can damage and even
kill unborn babies and young children. The agency produced the public
service commercials for the New York state health department. which
is trying to get across the message that kids aged 1 to 12 should have
magazine
rubella shots.
to
ty on the basis of circulation (but
Old hands to staff Nixon's
the
not ad revenue), according to Rob-
di-
ert C. Bassett, president of Vertical
0,000
Marketing.
Mr. Bassett is a former vp and
house shop, if it's formed
director of the Hearst Co.; pub-
yet,
lisher of the Milwaukee Sentinel;
WASHINGTON, Aug. 5-A deci-
Harry Treleaven, creative direc-
11".
president of Haywood Publishing
sion reportedly has been made by
tor in 1968, and Dick Garbett.
no
Co.: and publisher of Boxboard
top Presidential advisors to form
who was head of field advertising
Containers. He's currently presi-
a "house agency" for President
operations. Mr. Treleaven is a
cost
dent and owner of Bassett Pub-
Nixon's 1972 re-election cam-
partner in Allison, Treleaven &
24,
lishing Co., which puts out such
paign within the next month.
Reitz, a Washington political ad
Bi-
"vertical/sponsored" publications
The organization would be
shop, and Mr. Garbett is an exec
tinue
as the Big 10 football and basket-
headquartered in Washington and
with Warren Adler Ltd., a Wash-
with
ball programs, the Chicago Syin-
would create and handle all ad-
ington pr agency. Leonard Gar-
phony program and magazines,
vertising for the Nixon campaign.
ment, special consultant to the
the Chicago Tribune Charity's
Fuller & Smith & Ross ran the
President, and Frank Shake-
Golden Gloves and All-Star Foot-
drive three years ago.
speare, director of the U.S. Infor-
100
(Continued on Page 16)
It is understood that Attorney
mation Agency. are expected to
General John N. Mitchell and
take key posts later this year.
and
Presidential assistant H. R. Halde-
Pru boosts
Except for Mr. Garbett, all
an
man came to an agreement on a
three functioned as the primary
house agency setup that will in-
decision making group in '68.
clude most key members of the
ad budget by
1968 Nixon ad group and perhaps
Also expected to have posts in
Mar-
a few newcomers.
the new organization are West-
port, Conn., design consultant Jack
the
oyal-
$1,000,000
The possibility of a Nixon
Frost; New York tv consultant Al
house agency was the subject of
Scott, and New York media plan-
speculation last month and was
ner and buyer Ruth Jones, who
NEWARK, Aug. 5-Prudential
reported as a means by which
headed media in the '68 campaign.
Insurance Co. of America, which
Presidential associates felt they
Jeb S. Magruder. formerly
boosted its ad spending to S6,-
could keep costs down and assure
deputy White House communica-
500,000 last season, now plans to
security (AA. July 19).
tions director and at present head
add $1,000,000 for its 1971-72
Old hands from the 1968 Nixon
of a group which calls itself Citi-
"piece of the rock" thrust.
drive who are said to be in line
zens to Re-elect the President, is
The boost to $7,500,000 shows
to resume their election ad duties
said to be another ad staff candi-
Prudential's pleasure with the
in the new organization include
date. =
first theme created by Ted Bates
29
& Co., New York, which took on
the account in May, 1970. The
campaign over-all "is working
Possible-legal-hassle
beyond expectations," said Wil-
Aora
30
liam Hedden, advertising director
for Prudential, and the tag line
hangs over Abrams shop
alone is "an overwhelming suc-
AGE
cess with our agents and the
NEW YORK. Aug. 4--- possible
director of the Abrams agency.
np
public, surveys show."
legal hassle involving account
Sinclair Jacobs Jr., formerly a vp
piracy charges hovers over the
at Cole Fischer, has joined
The company, which has long
founding of a new agency by
Abrams as senior vp.
31
used the Rock of Gibraltar as its
George J. Abrams. whose resig-
trademark. will run its "piece of
nation as presi-
Mr. Abrams stated that three
the rock" ads in nine major mag-
dent of Cole
of the five accounts he has are
azines and also in the business
Fischer Rogow
from Cole Fischer Rogow-Pure-
38
press. Business Week, Esquire,
doesn't carry
pac Inc., a pharmaceutical com-
46
Newsweek, Sports Illustrated,
the "amicable"
pany that markets Prak-T-Kal
Time and U.S. News & World
label.
vaporizers, Num-Zit teething lo-
47
Report will be bought in 1971-72
The 53-year-
tion, and Nailicure nailbiting
40
(Continued on Page 16)
old former Cole
preventer, billing about $250,000;
20
Fischer presi-
Republic Funding Co.. a financial
10
Coca-Cola touts coffee
dent. a veteran
firm. and Meyers Bros. Parking
package goods
System. Mr. Abrams said his
48
A new tv campaign is sched-
marketer. has
agency will soon have $2,000.000
uled to break within a few weeks
set up George J.
George Abrams
in billings.
32
for Coca-Cola Foods' Butter Nut
Abrams & Asso-
At Cole Fischer, Arthur 'A
and Maryland Club coffees. re-
clates at 110 E. 59th St., New
Fischer. chairman of the execu-
garded as candidates for national
York 10022
7.00
Inc
Delivical
Code Che
2.
is
20 200
NOME
PUBLIC
no
10
IT
70 in
Cole
Ly
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because Coverber
and the License LICE Certez
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congrador islues 1L 2005 Chas Low. "Inch AM
could take : Lurjes para and mouse to
There vas regarding the et
Moriculture 480 the Cancral mentioned In
IMPA as Is possibility This was very
received.
At 5:25, Secretary Community 101.00 the meeting and
vac MORE Curther discussion CTI the Agricultures
are then A very decation 02 the
and international accounte situation.
Suid
to:
epproximately as hour 00 that hime Committee
the understanding the ::: CALLED
with the Preductive at 7:33 CLASS eventing.
Che question c: Che Visa continuing V-1.2
then sained by the ACCOUNTY General and 11 my esses
Check COLL attention ENDO 2.2: seven to this.
MRIi:pm
July 31, 1971
REMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Magruder's Projects
The Attorney General met with Magruder July 28th and reviewed
the Campaign Task Force proposals, copies of which were
submitted to you on July 5. The decisions made by the Attorney
General and new material submitted by Magruder include:
1) Advertising -- The Campaign will use an "in house"
agency. Magruder is to recruit an "Advertising Director"
by September for the Attorney General's consideration.
The question is whether you want to interview Magruder's
recommendation for an Advertising Director for the Campaign.
Haldeman interview
No interview, the Attorney General decides
Malek interview
Other
2) The Attorney General approved the $2,500 for Senator
Dole's trip to South Vietnam if the President thinks it's
"a good idea for Dole to go". The Attorney General requests
that you check this with the President.
3) McCloskey --- The Attorney General agreed with your
decision that there should be a Truth Squad, the expenses
of which would be borne by Citizens. He believes, however,
that the attack should be localized in California so that
the media's candidate (McCloskey) is not elevated further.
California Congressman Charles Gubser is the best for this
attack.
4) Farm Vote --- To put a "farm specialist" at the RNC would
be a waste of money according to the Attorney General. He
believes there should be a full time farm advisor at the
White House. Dr. Robert Spptzer is strongly opposed by
the Farm Bureau. Harlow, Ehrlichman, and Whitaker are
looking for a "White House Farmer" who should not transfer
to Citizens in 6 months according to the Attorney General.
A second man to be "Citizens Farmer" is also being sought.
-2-
5) Secretary Stans Discretionary Fund -- Secretary Stans
discretionary fund of $1,000,000 at Commerce is to be
explained to the other Cabinet Officers by Stans so that
conferences, hiring, and other activities may be used
for the President's re-election.
6) Linesay - Lindsay will become a Democrat next week but
will not decide about the Presidency before the end
of the year.
7) The older voter analysis prepared by Garment emphasizes
that:
A. Twenty-two percent of the voting population is
over 60 and 73% of those eligible actually vote;
9. California is 198 old people, Florida is 27%, Iowa
is 26% and Missouri is 258,
C. The President's Chicago speech accurately discussed
the need for a meaningful life pattern, adequate nursing
home standards, and health needs of the aged;
D. The President's 1968 Campaign promises to the elderly
have been proposed but not passed by the Congress;
some proposals not requiring Congressional action
have not been implemented (e.g. Labor Department
computer job aid);
E. The White Mouse has done very little for two years
to relate to the elderly's organizations which are
increasingly powerful politically;
F. The White House Conference on the Aging will be held
at the beginning of the political season; the political
opportunities must be captured just prior to and during
the Conference in order to set the tone for the Campaign;
C. A Chairman and An Executive Director for the Campaign
should be recruited by September 1 to build field or-
ganizations in the target states; the organizations
should expand into volunteer groups and begin dis-
tributing campaign literature; the Campaign thrust
would begin on July 1;
8) Presidential Contenders -- The Presidential contender task
force action suggestions should be reviewed by you and the
Attorney General at your next meeting. The recommendations
by Buchanan include:
-3-
A. Attack Muskie from the right and left to help
Kennedy, Humphrey (the easiest to defeat), Jackson,
and the President. Muskie would be a formidable
opponent if he were to promenade unscathed toward
November;
D. No recommendation to attack Jackson, who as a "friend
of sorts of the President" might prefer a Cabinet post
with Nixon rather than Kennedy; advice as to strategy
is requested;
C. Kennedy should be attacked as immature, reckless,
jet-set;
D. Humphrey might deserve some support from us as he
would be the easiest opponent;
E. McCloskey's Republican credentials should be attacked
by a Congressman (e.g. Jack Kemp) but not by top
Administration digures;
F. Resources for attack include: MONDAY regularly, Dole
sparingly, and the White House Staff carefully. Advice
is sought whether the Vice President should attack.
The local Republican organizations will receive Buchanan
drafted attack material distributed by the RNC at
Buchanan's shop's direction. Commercial issue
advertisements sould be placed by Citizens front
organizations. Buchanan requests authority to use
"Ron Walker's resources
for special projects",
including "close-in" covert operations;
G. The California Delegates Selection Committee will be
the subject of a conversation between the Attorney
General and Reagan;
9. Compass System, Inc. -- The involvement of the Compass
System, Inc. in the Campaign is still being negotisted by
Tom Evans and Sam Wiley, who is having problems with the
FBI which the Attorney General is checking;
10. RNC Denver Meeting - The RNC Denver Meeting went according
to the program because of Timmons' work and in spite of
Dole's reluctance. The Attorney General has approved addi-
tional names to serve on Convention Committees including Bob
Knowles of Wisconsin as Convention Coordinator, Bill Warner
as an assistant to Dick Herman, Vice Chairman of the Arrange-
ments Committee if Warner is not a member of the Fred Scribner
coalition at the RNC. OAy Fish will be politically responsive
Sergeant at Arms. The Sheraton Hotel on Harbor Island will
-4-
be the President's Campaign Headquarters. Congressman
Gerry Ford, Congressman Rhodes of Arizona and Senator
Scott want to be permanent Chairmen of the Convention
but the Attorney General has put a "hold" on this. Gordon
Luce of San Diego will be the Campaign Committee's host.
Format planming is beginning and Chapin will participate.
Timmons and Magruder are developing a recommendation for
easing Scribner out of his General Counsel post. None of
the 51 State Chairmen reported right wing opposition to the
China trip and most characterized it as the highlight of the
last two years.
11) The Spokesman Resource Task Force headed by Rumsfeld
recommended that the key Campaign spokesmen (including First
Family, Cabinet, select agency heads, and select Governoss)
be limited to 25-30; that the President and Vice President
continue to be scheduled separately; Colson and O'Donnell
willccontinue to control activities through the end of 1971,
but an additional scheduling staff member should be added
now to the White House Staff for eventual movement to Citizens.
No fund raising formula would be applied to non-elected
Administration Officials through March 1, 1972. Support
from Walker and Klein will be used. Transportation will be
commercial through December 1971 when Whitaker and Howard
will submit a Campaign logistics proposal. The Attorney
General is asked forhhis recommendation on key states.
12) Young Voters for Nixon status report indicates the pre-
viously submitted plan is progressing through the deadlines.
The only new idea is a Presidential or Republican Senators'
letter to new voters. A "public" First Voters for Nixon drive
should be announced in September.
13) Voter Registration Committees are claiming to be non-
partisan but all are Democratic controlled and funded. Reitz
had worked to counter the drive of the Youth Citizenship Fund;
some success was achieved in Wisconsin.
14) "Citizens" activities are still in the early planning
stages though Don Kendall, Deke DeLoach, and Harvey Russell
have worked with Flanigan, Colson, and Tom W. Evans of Mudge
Rose to establish a Businessmen for Nixon group. A Lawyers
for Nixon group is being formed by Richard Riefer of Baltimore
and George Webster of Washington. All "Citizens" activities
will be outlined in a decision paper due on the Attorney
General's desk on September 30, 1971.
15) Democratic Lt. Governor Tom Judge of Montana has been
told by Ted Kennedy to "stay loose as far as any commit-
ments for 1972.
16) Research -- Flanigan's task force is interviewing
polling consultants and vendors and will prepare "a final
(research) plan
within the next few weeks This
plan will contain a recommendation on Simulation on August 13.
The RNC Delaware project of combining Census, polling, and
research information to target precincts has been expanded
to a $350,000 test of "sophisticated techniques of manipu-
lating and displaying political information in a manner which
facilitates allocating Campaign resources by a decision
maker". Test activities will occur in 1971 elections for
Governors, Mayors, and State Legislators as well as Delaware.
17) Timmons and Magruder will go to San Diego in August
on behalf of the Attorney General but will maintain a
"low profile".
18) Magruder reports that the rift between Senator Dole
and Tom Evans widened at the Denver meeting.
GS:1m:GS:dg
A G 7/28 Decisions
Per J8m
1 "In house ad agency
- J 8m to pick group ad
Air her A Greview
- whe In shed see
- Only in Oct
$2500
2
will pay for Dole
vn
Dole says P wants rim togo
AG needs to know were
P thinks Dole shldgo.
B
me ce - ap on both
4
Tay w seens - $500 - Gagrees
Re pymt situation
Tn assoc ? Sloon
now
L- mill &
Op 1 - no form specialist at RNC
- waste of
AG But should Dry be Full
ville time at w H not at cit's
a 2nd man at let's, new
when found
- not here then
lets
6
Whitney /cornerce
approve
7
hindsay -seliable-set
M
8
Big Farm memo-yes-"
9
Older vote no Decision
10
AG+ H must review
Trac PP contenders
-no decisions
I
Cal Del Can — AG approves
12
Comp Sys One
IP 2 proe -AG checking
13
RNC Comention -
1 knowles- ap
2 warner - ap if not
part of Scribner coalition
3 ap if Herris Leonard sayook
4 Sher is Adqtrs - -ap
5 ap
6 ap
7/ ap - checking not
14
Spokes Resources - ne decisions
5
YV, niven no decision
FYI Regis + 11
16
States Report tites
16
Citizens - Report - -no recomm's
se just info.
17
Res - and deen road
Evons
A7 between Dole / getting worse
Timmons
8D wl low propile
Iff
wl RNC people, including Hermon
- go Georle
AG have
July 27, 1971
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Senator Dole's Proposed Trip to Viet Nam
Senator Dole mentioned to the President that he thought it would be
a good idea for him to go to Viet Nam so he could effectively deal
with the Senators and Congressmen who are attacking the President's
position. The President evidentially agreed with his desire and
Senator Dole is planning to go in mid-August and has investigated
the methods to finance this trip.
As you know, normally Senators and Congressmen go to Viet Nam
through the courtest of the Department of Defense. He does not feel
it would be appropriate in this case since this trip is obviously
political.
I talked with him approximately three weeks ago and requested that
he raise the funds from some of his sources so that we would hot
have to use campaign funds. To date he has been unable to raise the
funds and has requested that we finance the trip, the cost of which
would be approximately $2500.
Considering Senator Dole's effectiveness as a spokesman for the
President it would seem appropriate, if necessary, that we finance
this trip.
Approve
Disapprove
Comment
JEB S. MAGRUDER
CONPIDENTIAL
bcc: Mr. Haldeman
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
July 28, 1971
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON, D.C. 20006
(202) 333.0920
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
McCloskey Truth Squad
As you know, Bob Haldeman was interested in setting up a
Congressional Truth Squad to track McCloskey, and we were asked
to set up a fund to provide for travel and expenses. Earlier
this month, you approved of the concept as long as we could
approve the scheduling. Since that time, we have reviewed the
situation regarding McCloskey and have determined the following:
1) McCloskey is the media candidate and, hopefully,
the media will soon tire of him.
2) Despite his campaigning efforts and the exposure
the media has given him, McCloskey has shown no
appreciable increase in the polls.
3) The President's "Journey for Peace" to Peking
appears to have hurt McCloskey's position.
4) Jack Kemp has appeared twice with McCloskey on
television - the David Frost Show and the Dick
Cavett Show. Kemp fared better on Frost, however,
did not do well against McCloskey on Cavett,
despite Kemp's good appearance and knowledge on
Vietnam.
5) McCloskey is apparently hard-pressed for funds, with
the notable exception of his California angel, Norton
Simon.
It is our opinion that by following McCloskey all around the
country, we are elevating him to national prominence. Therefore,
we recommend that McCloskey should be attacked in local situations
primarily, and we should particularly take him on in California.
-2-
Congressman Charles Gubser, whose district is contiguous to
McCloskey's, is probably the best person to take him on in
California and should be encouraged to do so with the Citizens
Committee paying travel and any necessary expenses.
APPROVE
DISAPPROVE
COMMENTS :
It is our understanding that Bill Timmons is going to ask the
President his wishes, if any, regarding McCloskey and the Truth
Squad concept. With your approval, I will relate to Timmons our
decision on McCloskey and attempt to head off any such discussion.
APPROVE
DISAPPROVE
COMMENTS:
JEB S MAGRUDER
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
(202) 333-0920
July 28, 1971
MEMORANDUM FOR:
THE ATTORNEY GENERAL
FROM:
JEB S. MAGRUDER
SUBJECT:
FARM VOTE
The Farm Vote Task Force has been expanded to give it
more representation from the Department of Agriculture
and certain farm belt Congressional-types.
The first meeting with a group of congressmen and senators
led by Bryce Harlow and Secretary Hardin will be held next
week. The Secretary will host a luncheon for Senator Dole,
Congressman Belcher, Senator Jack Miller, Bryce Harlow,
John Whitaker and four to five assistant secretaries from
the Department of Agriculture. The group is being kept
small on the first go-around and will expand as the sessions
progress.
John Whitaker is presently contacting Senator Dole to ensure
follow-up on our previous recommendation that the RNC hire
a fulltime farm specialist.
Bryce Harlow and John Whitaker have had their luncheon meeting
with the leaders of the Farm Bureau. The result of that
meeting is that the Bureau threatened to "jump ship" if
Dr. Robert Spitzer was hired as either the "White House Farmer"
or the Chairman of the Citizen Farmers Organization. Harlow,
Whitaker and Ehrlichman are now deciding how to proceed on this
one.
Memorandum for: The Attorney General
From:
Jeb S. Magruder
Page two
The Farm Bureau has recommended that someone from the
Department of Agriculture be selected for the Citizens
Committee and John Whitaker is in the process of checking
this person out.
The reason given by the Farm Bureau for their rejection of
Spitzer, although somewhat obtuse, is that the farm policy
they thought was going to be implemented after the 1968
Campaign was never implemented, and that following Spitzer
through another campaign would be more of the same.
Claude Gifford, new Director, Office of Information, USDA,
has taken firm control of his new office and is implementing
our recommendations on communications.
RECOMMENDATION:
It is recommended that Harlow, Ehrlichman and Whitaker be
allowed to proceed with their search for a "Citizens Farmer"
to be approved and hired as a White House "Advisor" on
Agriculture with the plan that the same person would transfer
to the Citizens Committee at the appropriate time to head-up
"Farmers for Nixon."
APPROVE
DISAPPROVE
COMMENT
DETERMINED TO BE AN
PKING
July 28, 1971
6-102
L.J.
By if
3-24-82
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Dick Whitney who is Secretary Stans' political Special Assistant
spent some time with me discussing 1972. One idea which he
brought up might be useful in other departments.
The Secretary has built up a discretionary fund at Commerce that
will total approximately $1,000,000. He is using this fund for
conferences, hiring, and other activities that will be beneficial
to the President's re-election.
If you feel it is appropriate, Secretary Stans might discuss this
concept with other Cabinet Officers to see if they can develop
the same kind of fund within their own departments.
Approve
Disapprove
Comment
JEB S. MAGRUDER
bcc: Mr. Haldeman
CONFIDENTIAL
DETERMAN TO BE AN
ARKING
ADMS
July 27, 1971
6-102
E.C.
3.24.82
By P.
,
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY BENERAL
SUBJECT:
Mayor Lindsay
A number of reliable sources have indicated that Mayor Lindsay
will announce next week that he is changing parties. However,
he will not announce his intentions relating to the Presidency
at that time, but will make a final decision later this year
on that subject.
JEB S. MAGRUDER
bcc: Mr. Haldemna
CONFIDENTIAL
:
July 28, 1971
MEMORANDUM FOR: THE ATTORNEY GENERAL
FROM:
LEN GARMENT
JEB S. MAGRUDER
SUBJECT:
THE OLDER VOTE
The purpose of this memorandum is to analyze the impact which the
older (over 60) voters are likely to have in the 1972 election,
to describe some current attitudes of the older voter toward the
Nixon Administration, and to indicate several strategies for ap-
proaching the elderly voters that will be evaluated during the
planning phase of the campaign.
It was prepared in consultation with Bernard Van Renssalaer and
Ruth Groom of the RNC, Arthur Flemming of the White House Conference
on Aging, and George Bell of the White House.
DEFINITION OF OLDER VOTERS
By the nature of their life patterns, the generation of citizens who
have reached or are approaching retirement age share particular con-
cerns beyond the broader public issues of foreign policy, economy,
social issues, etc. Most of those over 65 are retired, but, in
addition; one-third of those between 60 and 65 are also retired, and
the remainder are highly attuned to the issues and concerns relating
to retirement. For that reason, the analysis which follows relates
to all persons 60 and over.
VOTING BEHAVIOR
Persons over 60 comprise slightly over 21 percent of the voting pop-
ulation nationally. They represent one of the fastest-growing seg-
ments of the total population; and their proportion of the total vote
will be nearly the same level in 1972 as it was in 1968, despite the
addition of 18-20 year old voters. Those between 60 and 74 vote in
relatively high proportions--over 73 percent in 1968. However, only
56 percent of those over 75 vote, so that the composite participation
rate for older citizens is about 69 percent, somewhat higher than
the national average and substantially higher than has historically
been the case for voters under 35 years of age. As with most other
groups, the voter participation rate is substantially higher in the
North and West than in the South.
By 1972, there will be close to 30 million older citizens, up from
about 28 million in 1968. If 69 percent vote in 1972, there will be
over 20 million votes cast by this group.
Of the states with the largest electoral vote, the percentages of
senior citizens ranges from about 27 percent of the voters (Florida)
to about 17 percent (Maryland) (Tab A).
2
While we do not have direct data on how Elderly voters cast their
ballots, Gallup has estimated that those over 50 supported the
President by 47%-41%-12% over Humphrey and Wallace in 1968. In
1960, they supported him by 54%-46% over JFK. Prior patterns sug-
gest that the President must run at least 4% better with the
Elderly than with the nation as a whole in order to achieve victory.
Public opinion surveys indicate that throughout his administration,
the older citizens have given the President an approval rating
very similar to what he receives from the total electorate (Tab B).
ISSUES OF PARTICULAR INTEREST TO OLDER VOTERS
A major concern of old age is the loss of a meaningful pattern
of life. The President repeatedly showed his sensitivity to this
problem in his recent Chicago speech:
"
nothing ages a person faster than the feeling that
he is unneeded, unwanted, and he is unproductive."
"we have not been doing a very good job of involving
older people in the life of our American society."
" [We must] stop regarding older Americans as a burden and
start regarding them as a resource for America. 11
"
large numbers of senior citizens now have neither
families nor jobs to give a focus and a foundation to
their daily existence. That is why I say that the
generation over 65 is a very special group which faces
very special problems--i it deserves very special attention. "
Many of the following issues relate strongly to the pursuit of a
meaningful life in retirement. Particularly, the ability to be as
self-sufficient as possible, both economically and in normal acti-
vities of daily life.
Major Issues
1. Nursing Home Standards - In his Chicago speech, the President
said,
"
one thing you can be sure of, I do not believe Medicaid
and Medicare funds should go to sub-standard nursing homes in this
country and subsidize them." There are nearly one million people
now in nursing homes, but all twenty million people over 65 probably
have some concern that they may eventually live in such institutions.
The President has asked for concrete action in a politically sensi-
tive area. Very positive results could be achieved for modest budget
expenditures.
2. Property Taxes - Of the people over 65, over 70 percent own
their own houses or apartments. The President, in Chicago, stated
that rising property taxes were a "tremendous" problem for older
citizens and that Revenue Sharing is the best way to control them.
3. Transportation - The Elderly often feel captive because of
lack of mobility. The increasing physical limitations of old age
make driving difficult and only about 40 percent of those over 65
have drivers licenses. Those without private transportation find
it hard to get to stores, clinics, senior centers, and other recreation
opportunities. In many communities, public transportation does not
even exist. Where it does, vehicles are often not scheduled or
designed for easy access by elderly people, and the fares are be-
coming increasingly expensive.
4. Nutrition - A bill establishing a National Nutrition Program
has twice been approved by the Administration. The bill establishes
formula grants to the states to be used in setting up local nutri-
tional programs for the elderly. The idea is to provide low cost
nutritional meals, nutritional education, the opportunity to soc-
ialize, and other services such as transportation to group dining
facilities incident to meeting nutritional needs.
The bill is now in the Subcommittee on Aging of the Committee
on Labor and Public Welfare. It will probably pass the Senate in
October, but may not pass the House though it has 100 House sponsors.
A form of the National Nutrition Program was recommended by the
President's Task Force on Aging, the White House Conference on
Nutrition, and will probably be recommended by the White House Con-
ference on Aging. After Senate passage this fall, it will have a
great head of stream before the Conference on Aging and may well
pass the House in 1972.
Popular programs such as Meals on Wheels where hot meals
are delivered to the elderly, Group Dining where the elderly come
to eat and receive nutrition education, and programs where elderly
are driven to Group Dining facilities need financial support.
5. Health Plan - The President's Health Proposals are still in
the Ways and Means and Finance Committees. The proposal is aimed at
a total reform of the medical system, creating a partnership between
governmental and private medical programs to provide better services
and facilities for all citizens. The elderly are most affected be-
cause of increased incidence of ill health. The Administration's
proposal to absorb the monthly Medicare premium of $5.60 is roughly
equivalent to an average of a 5 percent Social Security increase.
1968 Campaign Promises
The following is a summation of the Administration's actions/postures
in relation to the President's 1968 spoken and written commitments.
Most of these commitments came out of the President's radio address
to the Elderly on October 10, 1968.
1. Provide immediately for an Automatic Cost of Living Adjust-
ment in Social Security. Background: The party has supported this
since 1966. The President endorsed this in 1968 and again when he
signed the last Social Security increase. Status: HR 1, the new
Social Secruity bill, was reported out of Ways and Means on May 15,
1971, with this provision intact. HR 1 is now in the Senate Finance
Committee. It is predicted that it will be reported out in August.
This is a highly visible issue among the Elderly. There are pro-
posals in HR 1 that the President should take great credit for and
are selling points for 1972. They include guaranteed annual income,
automatic increased Social Security benefits, increase in widows'
benefits from 82.5% to 100% of husband's prime benefits, and raising
the ceiling of retirement test.
2. Relax the current limitation on allowable earnings for
Social Security recipients. The reduction of Social Security bene-
fits by $.50 for every dollar earned over $1,680 creates a great
negative incentive toward gainful employment. Moreover, the re-
duction in Social Security payments takes the form of skipping
certain monthly checks altogether, rather than a proportional re-
duction. This sometimes creates anxiety that a person has been
dropped from the rolls altogether because of a modest outside income.
Status: In HR 1, the Senate will almost undoubtedly endorse a limit
of $2,400 instead of the President's $2,000 proposal. If the Admin-
istration stands firm, the new limit will be $2,000. The Administra-
tion must make a decision in August about how this should be handled.
The President has recommended that the earnings limitation be ulti-
mately eliminated.
3. Widows' benefits under Social Security should be increased
from 82% to a full 100%. Status: HR 1, endorsed by the Administration,
is expected to pass.
4. Those who work past 65 years of age and want to continue
building up Social Security benefits should be allowed to do SO.
Status: HR 1 does make some minor provisions for this idea. It
provides for a 1 percent increase in benefits each year for the worker
who continues working over 65.
5. The 100% income tax deduction for non-reimbursable drug and
medical expenses of those over 65 should be restored. Status: Elim-
inated in 1967. The minority counsel of the Senate Special Committee
on Aging believes the Administration has endorsed the restoration.
6. Convene a White House conference on the problems of the Aging.
Status: Dr. Flemming, President Eisenhower's Secretary of HEW, is
Chairman of the Conference. The plan presented to HEW and the White
House in February, 1970 is operational. In 1970, the Administration
brought hundreds of thousands of elder Americans together in over
6,000 Community White House Forums. Regional hearings are scheduled
5
for February and March 1971. State Aging staffs trained for the
Conference year and trained Community leaders for the March-April
Community Conference followed by the State Conferences in May.
The National Conference will open on November 29, 1971. All appointed
committees have met.
7. Appoint a special White House Assistant on Aging to keep
the President informed of new ideas and to keep in touch with the
cause of the Elderly. Status: January, 1971 - John Martin, the
Commissioner on Aging, has been also designated, at least in name,
White House Special Assistant on Aging. This is discussed in more
detail in the section on Administration Activities later in this
memo.
8. Enlist new computer technology and make better use of the
Department of Labor's specialized placement service to help Elderly
citizens keep and find useful work. Status: January, 1971 - Labor
is implementing this computer technology with all practical speed.
MTA proposal contains new authorization title for this.
9. Encourage private retirement programs to allow for earlier
retirement with reduced benefits in order to give greater freedom to
the individual worker. Status: No final decision has been made on
this matter. There is an Administration split on whether federally
required vesting measures should be proposed by the Administration.
An option paper is being prepared for the President and there should
be an answer by mid-August.
CAMPAIGN STRATEGY
Older Citizens Organizations
Older citizens are becoming increasingly politically active as a
means of influencing public policy in areas of their concern. There
are at present four major older citizens organizations which have
an aggregate membership of approximately six million people. The
White House must cultivate a relationship with all of these groups
on a continuing basis. The groups are staffed by professionals and
issue regular newsletters to their members to keep them informed of
government activity on pertinent issues. Because of the slower pace
of retirement, the members are thought to read the newsletters more
regularly and thoroughly than would be true in other groups.
Administration Activities
For the first two years of this Administration, practically nothing
was done to relate to these membership organizations and to older
citizens individually. Although the President did keep a pledge to
appoint a Special Assistant to the President for the Aging, John
Martin serves primarily as Commissioner on Aging and has no office
or staff in the White House. The top contact which older citizens'
5
groups and the national organizations interested in aging have is
through the Administration on Aging (AOA), which over the years has
been emasculated to a point where it has little or no influence with
the Administration. Leaders of the powerful elderly citizens groups,
and informed elderly in general, know that Commissioner Martin is
not close to the decision making apparatus at the White House. Here
we are dealing with the psychology of the issue. The elderly want
an advocate. The suggestion has been made that a government "ombuds-
man" for the elderly be designated with his office in the White
House and lines of communication to all pertinent agencies.
Recently, certain events have taken place:
(1) Earlier budget cuts for AOA were restored, and additional
funds added beyond that. This prevented the closing of many Old
Age Centers very important to the Elderly.
(2) A task force was appointed by the Secretary of HEW to re-
examine the future of AOA and its place in the government.
Importance of Relating to Older Voters
In late May, the President met for an hour with representatives of
the four groups of older citizens. They had an opportunity to
exchange views on important issues. Indications were that the
President created considerable good will even among those who do
not completely subscribe to his policies.
The National Council of Senior Citizens
In a recent letter to the President, the 3 million member National
Council of Senior Citizens, a Democratically oriented association,
presented the following views. Their points might comprise a large
part of the Democratic platform.
The concerns they mention include achieving adequate income by
raising Social Security minimums, a comprehensive health care plan
that will improve benefits of current programs, decent senior housing
at affordable rents, property tax relief for elderly home owners,
employment programs in local community service, local and nationwide
transportation benefits for the elderly, consumer protection and
adequate legal services for the elderly poor, and agencies for senior
citizens in government. They voiced concern that the former positions
of Assistant Secretary for Senior Housing at HUD and Special Assistant
for Older Workers in the office of the Secretary of Labor no longer
exist.
7
Senate Committee on Aging
The minority members of the Senate Committee on Aging have shown
intense interest in constructive legislation. Members include
Senators Brooke, Fannin, Fong, Gurney, Hansen, Miller, Percy,
Prouty and Saxbe. Senator Percy's legislative program for the
elderly is attached at Tab D.
On June 25th the President traveled to Chicago to address the
National Association of Retired Persons and the National Retired
Teachers Association. He received a warm and enthusiastic welcome.
His speech was interrupted 19 times by applause. It was clear that
he related to the audience.
All of this indicates that a properly organized and conducted
approach to the elderly will produce vital political results.
A meaningful set of recommendations came out of the President's
Task Force on Aging (Tab C). The Administration might be well
served to identify more closely in principle with those recommenda-
tions. This can be done with no budget problem.
The White House Conference on the Aging will be held at the begin-
ning of the political campaign season. It will launch the tone for
the Elderly electorate. It is important that the Administration
come through the Conference in the strongest possible light. To
that end, it may be wise for the Administration to have put out a
position paper prior to the Conference SO as to be acting out of
concern rather than from the glare of adverse publicity.
SPECIFIC PLANNING FOR THE CAMPAIGN
The campaign planning, which will be developed in detail over the
next few months, might be thought of in three phases.
Phase I - Establishment of Basic Field Organization - (9/1/71 - 12/31/71)
By the end of August, a chairman and an executive director would be
selected for the national effort. Over the next four months they
would make a concentrated effort to enlist the support of a few key
older people and establish the basis of a field organization in each
of the target states. Lines of communication with local chapters of
senior citizens organizations and other opinion leaders would also
be established.
Phase II - Bringing the Field Organizations to Operational Level -
(1/1/72 - 6/30/72) The "hard core" of the key state organizations,
established in Phase I, would be expanded toward an operational level
with the identification of additional people (primarily volunteers)
to fill important roles. Contacts from the national campaign organi-
zation to the states would be expanded and strengthened through
correspondence, small group meetings and field work. Appropriate
campaign materials would be prepared. Major emphasis would be placed
on communicating Administration accomplishments and positions of
particular interest to older people, stressing the competence and
incumbency of the President.
8
In the states where the President enters the primary elections,
the older voters organizations would be made operational to the
maximum degree possible and participate fully in the campaign.
Phase III - Full Campaign Activity - (7/1/72 - Election Day)
Carefully planned publicity, making use of the media, and Presi-
dential statements and appearances wherever possible, would be used
to an increasing degree as the campaign progressed beyond the Con-
vention and to the election. The field organization would be fully
operational, communicating Administration accomplishments and pos-
itions before the Convention, and actively contacting the voters
during the final stages of the campaign.
Throughout Phases II and III, the national chairman would travel
extensively to assure the older voters activities are functioning
effectively in all target states and to maintain liaison with im-
portant senior citizens' groups.
RECOMMENDATION
That you approve the concept of an older citizens division and
the appointment of a national chairman and an executive director
by September 1, 1971. Several candidates have already been identi-
fied and are now being evaluated.
Approve
Disapprove
Comment
Tab A
VOTING IMPACT OF SENIOR CITIZENS
IN IMPORTANT STATES
Electoral
Est. Population
% of Total
Estimated No. of
State
Votes
Over 60 in 1972
Population of
Voters in 1972
(Thousands)
Voting Age
Assuming 69% Partici-
pation (Thousands)
Calif.
45
2,700
19
1,840
New York
41
2,900
23
2,000
Penn.
27
1,900
23
1,300
Texas
26
1,500
20
1,030
Illinois
26
1,600
22
1,130
Ohio
25
1,500
21
1,020
Mich.
21
1,100
19
780
New Jersey
17
1,000
21
720
Florida
17
1,400
27
960
Mass.
14
900
23
630
Indiana
13
700
21
500
N. Carolina
13
600
18
440
Virginia
12
550
17
380
Georgia
12
550
18
390
Missouri
12
800
25
560
Wisc.
11
700
24
480
Minn.
10
600
23
400
Tenn.
10
580
21
400
Maryland
10
450
17
310
La.
10
450
20
320
Kentucky
9
500
22
340
Alabama
9
500
21
340
Wash.
9
480
20
330
Iowa
8
500
26
340
Okla.
8
430
24
300
:
70
Approval Rating of the President Among Older Voters
(Gallup Poll)
Question:
Do you approve or disapprove
or the way Nixon is handling
Percent of Respondents Indicating Approval
his job as President?
Older voters (50 & over)
Total population
60
(18 & over)
50
Tab B
40
1/69
1/70
1/71
Date
Tab C
RECOMMENDATIONS OF THE PRESIDENT'S
TASK FORCE ON THE AGING - APRIL 1970
- Establishment of Executive Office on Aging
- Bringing all Elderly up to the Poverty Line
- Emphasis on Aging in Six Human Resources Agencies
- Comprehensive Review of Income Needs of the Elderly
- Medicare Modifications
- Computation of OASDI Benefits Based on Combined Husband-
Wife Earnings
- Elimination of Medicare Restrictions on Psychiatric Care
- Appropriation for White House Conference on Aging
- Design of Portable Voluntary Pension System
- Establishment of Pension Commission
- Geriatric Services Through Neighborhood Health Centers
- Abolition of Work Income Test
- Establishment of a Separate Identity for Federal Housing
Programs for the Federal Housing Programs for the Elderly
- Program of Research Regarding Health Care for the Elderly
- Establishment of a Commission on Mental Health of the Elderly
- Use of Social Security District Offices for Family Assistance
Act Eligibility Determination and Payments to the Elderly
- Additional Funding for Research and Training
- Multipurpose Senior Centers
- Study of Transportation Needs of the Elderly
- Expanded Opportunities for the Elderly to Render Services
- Information Delivery System Through Social Security District
Offices
- Nutrition Programs for the Elderly
- Education for Continued Living Throughout Life
- Consumer Education and Protection for the Elderly
Tab D
FACT SHEET
Senator Percy's Legislative Program for the Elderly
1. Housing for the Elderly Act
--Establishes an Assistant Secretary of Housing for the Elderly in
the Department of Housing and Urban Development to administer, plan,
and coordinate housing programs for the elderly;
--Directs the Assistant Secretary (a) to make maximum use of Section 202
of the Housing Act of 1959 in providing housing and related facilities
for the elderly and (b) to carry out studies and make recommendations for
action to meet the housing needs of the elderly in rural areas, including
the possibility of emergency grants for the repair and rehabilitation of
dwelling units;
--Amends Section 231 of the National Housing Act to permit private non-
profit sponsors flexibility in the design of projects so that one facility
may include residential units as well as a combination of long-term care
units;
--Authorizes $25 million in each of the next three fiscal years for a
demonstration program of grants for the planning and construction of
multipurpose facilities or "campuses" centering on an intensive care unit
and including residential, convalescent, and skilled nursing care units
for the elderly.
2. A bill to provide for the coverage of drugs under Medicare
-Provides for an unlimited supply of prescription drugs at no cost to
the consumer;
-Provides for a Formulary of drugs eligible for reimbursement to be
prepared by a Formulary Committee made up of doctors, pharmacists, and
consumer representatives;
--Authorizes whenever possible the listing and selling of drugs by generic
names;
--Authorizes the Committee to set the maximum allowable cost of drugs;
-Directs the Committee to place only the lowest cost drugs on the Formulary
whenever possible;
-Requires pharmacies generally to supply the lowest cost version of a
drug if all available versions are in other ways identical;
--Requires that pharmacies be reimbursed at a rate to include a fee for
professional services not to exceed the median of all fees charged within
a particular state or region of the country.
3. A bill to provide tax relief to the elderly
--Amends the Internal Revenue Code to permit the deduction of all expenses
for medical care of a taxpayer and his spouse if either of them has attained
age 65; and
--Provides a credit or refund of Social Security taxes withheld from the
wages of individuals 65 years of age and over on an income up to $1,680 a
year and a corresponding reduction in the tax on self-employment and income
of such individuals.
- 2 -
4.
Senior Citizens Transportation Services Act
-Requires half-fares on mass transit facilities for mass transit systems
to be eligible for Urban Mass Transportation Assistance Act funds;
-Requires half-fares on trains and buses crossing state lines during non-
peak hours;
-Requires half-fares on domestic airlines on a seat-available or stand-by
basis;
-Extends the Architectural Barriers Act of 1968 to cover mass transit
facilities thereby strengthening the Federal Government's hand in insuring
access by the aged and the handicapped to mass transit facilities;
--Authorizes an appropriation of $2.5 million in each of the next two
fiscal years for a program of transportation demonstration projects in
the Administration on Aging to explore ways of increasing the mobility
and decreasing the isolation of the elderly;
--Makes it a Federal crime punishable by fines up to $10,000 to deny
automobile liability and personal injury insurance to any person age 65
or over solely on the grounds of age.
5.
Uniform Long-Term Health Care Facility Standards Act
--Directs the Secretary of Health, Education and Welfare in consultation
with other relevant government officials, to conduct a study and review
of various Federal programs which provide assistance to facilities for
long-term care (or to the patients of such facilities) in order to develop
greater uniformity under these programs of the designations employed and
the standards (type and quality of patient care, staffing, maintenance,
licensing and inspecting, etc.) imposed with respect to eligibility for
Federal assistance;
--Directs the Secretary to recommend remedial legislation to Congress
within one year from the passage of the legislation.
6. A bill to provide for a study of the Medicaid system in order to assure
better health care for individuals in long-term care facilities
--Directs the Secretary of Health, Education and Welfare to conduct a
study of the feasibility of requiring as a standard for eligibility that
one state agency have the responsibility for administering the Medicaid
program and for licensing and inspecting long-term care facilities;
--Directs the Secretary to recommend remedial legislation to Congress vith-
in one year from the passage of the legislation.
7! A bill to establish a demonstration program for the rehabilitation and
remotivation of patients in long-term care facilities
--Authorizes a total of $35 million over the next four fiscal years for
grants to cover all or part of the cost of projects to develop or demon-
strate programs designed to rehabilitate aged in-patients of long-term
care facilities or to assist such in-patients to attain self-support or
self-care.
- 3 -
8. A bill to provide for the training of nurses aides and orderlies for
nursing homes
-Authorizes a total of $17.5 million over the next four fiscal years
for a program of grants to assist public and non-profit private agencies
in conducting programs for the training of personnel as nurses aides
or orderlies for nursing homes.
9. A.\bill to provide for the training of medical assistants for nursing homes
-Authorizes a total of $17.5 million over the next four fiscal years for
a program of grants to medical schools for the retraining of discharged
armed forces medical corpsmen as medical assistants for long-term care
facilities.
10. A bill to provide for a training program within the Public Health Service
for State inspectors of long-term health care facilities
-Authorizes a total of $17.5 million over the next four fiscal years to
finance a Public Health Service training program for state officers or
employees who have the responsibility to inspect long-term care facilities
for compliance with Federal and State rules, standards, and regulations.
11. A bill to provide for the construction and maintenance of multi-purpose
community centers for senior citizens
-Authorizes a total of $320 million over the next three fiscal years for
grants to the States for the construction and initial staffing of senior
citizens community centers to provide a comprehensive program of social
services to the elderly;
-Requires submission of a State plan which sets forth, among other things,
a program of construction based on a survey of need and requires the Secre-
tary of Health, Education and Welfare to promulgate other rules and regula-
tions regarding such construction;
-States Congress' intention that all programs funded under Title III and
Title IV of the Older Americans Act be provided through these community
centers and that senior citizens in each community be involved in designing
local programs;
--Authorizes block grants to the States totaling $310 million over the
next three fiscal years to be distributed to local community centers accord-
ing to procedures set out in a State plan for the support of local programs
including, but not necessarily limited to, the following:
Congregate dining facilities and low-cost meal service programs;
Recreational, social, educational, and cultural programs for seniors;
Informational and referral services;
Legal counseling;
Employment counseling and referral for the elderly;
Pre-retirement and retirement counseling;
Transportation services (by bus, private car, or personal assistance
from other seniors)
Home health services and counseling by paramedicals
Community volunteer programs
- 4 -
12. An employment and community service bill for older workers
Establishes counseling, training, supporting services and research
activities in the Department of Labor to aid older workers 45 years
of age and over who are unemployed or are seeking new employment;
- Directs the Comptroller General to review job opportunities in the
Executive Branch to find employment possibilities for older workers;
-Authorizes the Secretary of Labor to enter into agreements with
public or private non-profit organizations to pay 90% of the cost of
projects employing low-income people over 55 in community service
activities;
-Authorizes an appropriation totaling $3751/2 million over two fiscal
years.
DEPRISS 10 BE AN
ADMIN
July 26, 1971
E.O.
6-102
by Cf
3-24-82
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
California Delegates Selection Committee
While talking with Tom Reed at the RNC, he brought up the subject of the
California delegation and indicated that Governor Reagan has set up a
Delegate Selection Committee composed of himself, Tom Reed, Eleanor Ring,
Holmes Tuttle, and Leonard Firestone.
According to Reed, he set up this committee based on a conversation the
Governor had with the President and they plan to announce this in August.
Based on my discussion with Harry Flemming, I have told Reed that no
announcement should be made until you meet with the Governor.
JEB S. MAGRUDER
bcc: Mr. Haldeman
CONFIDENTIAL
0-102
July 28, 1971
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Compass Systems Incorporated
While in Denver I met with Putnam Livermore and Tom Evans of the RHC
relating to the computer system that Livermore and others have been
working on in California. Both Tom and I emphasized the need for
the California people to jointly agree with University Computing on
a contractual arrangement so that we will have the use of the data
base and the system for the '72 elections. Livermore promised he
would move quickly on this subject and try to firm up final arrange-
ments within the next few weeks.
Unfortunately, Sam Wiley is having some reservations about putting
corporate funds into Compass Systems even though legally he would be
quite secure. The problem arose last week when, evidentially, some-
one from the FBI made inquiries into the Minority Office Council
which he heads that stemmed from some possible conflict of interest
at the Council. Wiley evidentially feels that these inquiries were
initiated through the Commerce Department and, although he is confi-
dent that no problems will arise from these inquiries, he is now
more concerned. Martin Hoffman, his lawyer, has assured me that they
will attempt to work out this problem bb our satisfaction.
At the same time, I have asked Tom Reed to do some discreet checking
on what is really happening regarding the system so that we will pro-
tect ours and Sam Wiley's interests.
BCC: Mr. Haldeman
JEB S. MAGRUDER
CONFIDENTIAL
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
July 28, 1971
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
(202) 333-0920
MEMORANDUM FOR THE ATTORNEY GENERAL
FROM:
JEB S. MAGRUDER
SUBJECT:
Spokesmen Resources
This paper is the product of the Rumsfeld task force on
Spokesmen Resources. Members who have attended meetings on
the subject include Rumsfeld, MacGregor, Klein, Bart Porter,
Dick Cheney, Ron Walker, Ernie Minor, Dick Howard, Henry
Cashen, John Whitaker, Roy Goodearle and Pat O'Donnell.
SPOKESMEN RESOURCES
The assignment of the task force is to develop, by October 31, a
proposed operating plan for making maximum use of available spokes-
men resources for the President is the 1972 campaign. The proposed
function of the Spokesmen Resources operation will be to 1) react
swiftly to incoming invitations, 2) be aware of events/meetings
coming up and be able to see that our "spokesmen" are invited, and
3) be able to create opportunities for speakers in cases where we
think it is to our advantage to create them. This paper proposes
recommendations to enable work to begin immediately in certain
areas.
At this time, the task force is not prepared to make final recom-
mendations for 1972. The proposals below, if approved, will apply
to the remainder of 1971 and are subject to change as the final
document is prepared. In addition, assignments are made for work
which needs to be done prior to completing the plan for 1972.
I.
SPOKESMEN
A)
The number of individuals considered "key" campaign spokes-
men for the Presidential campaign will be kept relatively
small (25-35) to enable the operation to provide adequate
support (TV, media, scheduling, etc.) avoid confusion, and
enhance their status and effectiveness for the President.
APPROVE
DISAPPROVE
COMMENTS:
B)
Presidential and Vice Presidential scheduling will continue
to be handled separately, although their calendars will be
coordinated with the spokesmen resources operation.
APPROVE
DISAPPROVE
COMMENTS
-2-
C) "Spokesmen Resources" for the purpose of the campaign
effort will include: 1) The First Family, 2) Cabinet
members (Rogers and Laird to be handled in non-political
manner), 3) select agency heads (i.e., Jaffe, Ruckelshaus,
etc.), 4) select White House staff (Klein, Ehrlichman,
MacGregor), 5) select Members of Congress, 6) selected
governors (Reagan, Rockefeller, etc.) and, 7) Celebrities.
APPROVE
DISAPPROVE
COMMENTS:
II.
SCHEDULING RECOMMENDATIONS FOR THE REMAINDER OF 1971
A) Scheduling "Spokesmen Resources" from the Executive Branch
should be handled in the Colson-O'Donnell operation in the
White House. This will include Cabinet members, selected
agency heads and certain White House Staff members.
(See Tab "A" for those recommended as "spokesmen".)
These individuals will be considered "spokesmen" during the
remainder of 1971 and available for scheduling suggestions
by the White House speakers operation. The scheduling
operation will take into account the fact that each speaker
will also be accepting invitations from other sources, but
each speaker will be asked to inform the White House on the
acceptance of any political or non-political out of D.C.
invitation. In addition, it is recognized that certain
individuals have to honor certain restrictions (such as no
partisan appearances).
APPROVE
DISAPPROVE
COMMENTS:
-3-
B) Each individual designated as a "spokesman" will be asked
to submit detailed schedules of appearances and related
events for record keeping purposes. These schedules will
be reviewed periodically to ascertain the extent to which
our resources are focused on priority areas and groups and
the utilization of support services such as TV scheduling,
etc.
APPROVE
DISAPPROVE
COMMENTS:
C) Colson should be authorized to hire an additional full
time professional now with the understanding that the
individual will stay with the spokesmen resources operation,
full time, through November, 1972. At some point, it will
be necessary for him to move out of the White House complex.
From the beginning, he will assume responsibility, under
the guidance of Rumsfeld and the task force, for implement-
ing the recommendations in this paper and assist in doing
the staff work on developing the final proposed plan for
1972.
APPROVE
DISAPPROVE
COMMENTS
D) The RNC will be responsible for scheduling Members of the
House and Senate and governors for the remainder of 1971.
This is necessitated by the fact that special arrangements
are made for these individuals (honorariums, the use of
corporate aircraft) and a desire to avoid having the White
House linked to partisan political activity this year.
APPROVE
DISAPPROVE
COMMENTS:
-4-
E) Senator Dole and Clark MacGregor should be asked to develop
with Jeb Magruder a list of recommended Congressional spokes-
men who will be able to devote considerable time to the
national effort between now and November of 1972.
APPROVE
DISAPPROVE
COMMENTS:
F) Henry Cashen will be designated to develop a talent bank
of celebrities who are willing to work on the President's
behalf this year and next in political and non-political
activities, and a plan for their utilization (including
staffing requirements) .
APPROVE
DISAPPROVE
COMMENTS:
G) In general, the following guidelines will be adhered to in
filling incoming requests for speakers during the remainder
of the year. The White House will schedule "speakers" from
the Executive Branch at political and non-political events
deemed of sufficient importance to merit a "key" spokesman.
Political events which cannot or should not be filled by a
"key" spokesman will be referred to the RNC. Non-political
events which cannot or should not be filled by a "spokesman"
will be referred to the appropriate agency or department to
be filled by a sub-cabinet member or assistant secretary.
APPROVE
DISAPPROVE
COMMENTS:
-5-
III. FUNDRAISERS -- TODAY THROUGH MARCH 1, 1972
(THROUGH LINCOLN DAY SPEECHES)
A) At the present time there appears to be no set policy with
respect to fundraising appearances by members of the
Administration. The Vice President, governors and members
of Congress all have their own special requirements, but
policy has not been determined for Cabinet members, etc.
We recommend that the sponsoring organization of any state-
wide fundraiser should not be required to contribute X% of
its (gross, net) receipts to the RNC for spokesmen resources
other than for the Vice President and Members of Congress.
APPROVE
DISAPPROVE
COMMENTS:
B) Elected office holders (the Vice President, governors, and
Members of Congress) should continue to make their dollar
formula arrangements in conjunction with the RNC through
March 1, 1972 (through Lincoln Day speeches).
APPROVE
DISAPPROVE
COMMENTS:
IV.
STAFF SUPPORT THROUGH 1971
The overall success of our efforts will depend in large part on our
ability to provide adequate support services to those individuals
designated as spokesmen. This will include advance work, arranging
for maximum media exposure, etc.
A) Ron Walker has agreed to: 1) prepare a short course manual
and/or checklist for use by individuals advancing "spokesmen".
2) train two staffers designated by each "spokesman" in the
-6-
"art" of advance work, and, 3) make available the names
of individuals in the field who can be used to advance
spokesmen.
APPROVE
DISAPPROVE
COMMENTS
:
B) Herb Klein's shop (Al Snyder and Van Shumway) should be
asked to be available to be utilized to ensure maximum
exposure (talk shows, interviews, editorial board meetings)
in conjunction with any scheduled appearance by a "spokesman".
This will require additional staff in 1972.
APPROVE
DISAPPROVE
COMMENTS:
C) Through the end of 1971, each spokesman will be responsible
for arranging his own transportation in connection with non-
political events. Transportation to and from political
events will be handled on a case by case basis, with the
sponsoring organization responsible for picking up the costs
of any related expenses. No special transportation arrange-
ments will be made by the White House speakers operation for
the remainder of this calendar year. (See Item IV D).
APPROVE
DISAPPROVE
COMMENTS
:
-7-
D) Transportation will be an important problem during 1972,
especially in the later stages of the campaign. Our ability
to develop tight, effective schedules, making maximum use of
the speaker's time, will depend upon the availability of non-
commercial air transportation. The cost could be prohibitive,
and it may be necessary to restrict most spokesmen (during
the campaign) to regular commercial airline schedules.
John Whitaker and Dick Howard, based upon their 1968 and 1970
experience, should be asked to explore the possibility of
developing a long-term leasing arrangement with one of the
executive carriers for a few aircraft to be used in 1972.
There should be no commitments at the present time, but
realistic cost estimates should be developed so that judg-
ments can be made r garding the level of expenditure which
would be necessary if a decision was made to lease aircraft
for "spokesmen" in 1972.
APPROVE
DISAPPROVE
COMMENTS:
V. ADDITIONAL RECOMMENDATIONS
A) A memorandum should be prepared for the President recommend-
ing that he discuss the subject of "spokesmen resources" at
a Cabinet meeting in October or November, emphasizing the
importance of their efforts and his personal interest in
their cooperation.
APPROVE
DISAPPROVE
COMMENTS
-8-
B) Each individual designated as a "spokesman" (See Tab "A")
will be contacted to explain the details of the operation,
priority invitations, availability of training for advance-
men, assistance in arranging TV appearances, etc., and to
solicit guidance regarding the kinds of invitations (groups
and areas) they would like to accept.
APPROVE
DISAPPROVE
COMMENTS :
C) In order to obtain maximum impact with available resources,
certain priority states should be identified to guide the
White House and the RNC in scheduling speakers. Below is
a list of 21 suggested states for such a priority list. In
developing the priority list it should be kept in mind that
it should be based on an assessment of where we can best use
this particular resource. This list is, of course, subject
to change.
1.
California
12.
North Carolina
2.
New York
13.
Virginia
3.
Pennsylvania
14.
Georgia
4.
Texas
15.
Wisconsin
5.
Illinois
16.
Tennessee
6.
Ohio
17.
Maryland
7.
Michigan
18.
Minnesota
8.
New Jersey
19.
Kentucky
9.
Florida
20.
Oregon
10.
Indiana
21.
New Hampshire
11. Missouri
APPROVE
DISAPPROVE
COMMENTS
-9-
D) John Whitaker will develop cost estimates in terms of dollars,
physical facilities and manpower as part of the longer range
planning effort due October, 1971.
APPROVE
DISAPPROVE
COMMENTS:
:
E) A GOP truth squad should be established for the 1972 campaign.
However, no efforts should begin until after the first of the
year and the truth squad should not include members of the
Administration until after the 1972 conventions, if ever.
APPROVE
DISAPPROVE
COMMENTS:
F) For the remainder of this year, the spokesmen resources
operation will not have the resources to prepare speeches for
each speaker. However, the Klein and Colson operations should
continue to prepare and distribute background materials for use
by key speakers.
APPROVE
DISAPPROVE
COMMENTS :
-10-
G) A continuing problem, (and a potential problem throughout
1972) is providing adequate notification to state party
officials and Members of Congress of the appearance of
speakers in their areas. In conjunction with setting up the
spokesmen resources operation, each speaker will be informed
of the importance of prior notification to Republican
officials, and procedures will be established to ensure
effective communication.
APPROVE
DISAPPROVE
COMMENTS:
H) A brief set of guidlines should be developed by John Dean
for Administration personnel which sets forth the legal and
administrative prohibitions which apply to individuals likely
to be involved in the campaign. It is important to avoid
even the appearance of any impropriety in conjunction with the
1972 efforts.
APPROVE
DISAPPROVE
COMMENTS:
I) In addition to establishing priority states, it would be help-
ful, in terms of scheduling speakers, to have some indication
of which groups, organizations or interests should be assigned
special priority.
SUGGESTIONS:
TAB A
CABINET
NON-POLITICAL
Mitchell
Morton
Rogers
Hardin
Hodgson
Laird
Stans
Connally
Kennedy
A
Volpe
Rumsfeld
Shultz
Romney
Finch
Bush
Richardson
WHITE HOUSE STAFF
NON-POLITICAL
Klein
Garment
Weinberger
MacGregor
Knauer
Ehrlichman
Train
Flanigan
AGENCY HEADS
Ruckelshaus
Jaffe
Kunzig
OTHER
Harlow
Fletcher
Moynihan
Pat Hitt
H.C. Lodge
TO B3 AN
ADMIS
LIKING
July 27, 1971
E.U.
6-102
By AR
3-24-82
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Young Voters for Nixon
Enclosed for your information is a memorandum to me from Ken
Rietz reporting on the status of some of the proposals that
have been implemented to gain the young vote for the President.
JEB S. MAGRUDER
Enclosure
bcc: Mr. Haldeman
CONFISMNTIAL
:
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE, N.W.
WASHINGTON, D.C. 20006
(202) 333-0920
July 14, 1971
MEMORANDUM FOR:
JEB S. MAGRUDER
FROM:
KEN RIETZ
KR
SUBJECT:
Status Report - YVN
The following are now in process:
1) Intern research project on key states as outlined
in my memo to Tom Bell which you have a copy of. The
first meeting with the interns was held today and the
project will be completed by mid-August.
2) First Voters for Nixon Committee. This will be a
group (25-100) of well-known young people (mostly non-
political) who have never voted for a Presidential can-
didate. The Committee's purpose will be to head a
registration drive for Nixon first voters. We are
searching out names now and will have a list ready for
approval by August 1. This would allow us to announce
the Committee by early September.
3) Targeted registration drives. In meetings with
members of our advisory board, we are selecting 10 to 15
areas for registration drives where we feel the results
will be positive (3 to 1 or more Republican). We will
have a list of these areas ready by August 1 and I will
be going into the field in August to set up the drives.
They will be kicked off in late September.
4) Members of the Advisory Board are watching for young
people qualified to be regional field directors. These
positions will be included in the budget we will present
to you in September and hopefully they will be filled
in November.
-2-
5) We are exploring the possibility of using direct mail
this year to reach all newly registered voters. We are
looking at two options:
a) A letter from the President to new voters in all
the key states.
b) A letter from Republican Senators with an enclosed
statement by the President to new voters in all. the
key states where applicable.
The advantage to option B is that no postage would be
required since we could use each Senator's frank. We are
presently exploring ways and means of securing registration
lists in each of the key states as well as the cost and
mechanics of such a direct mail effort. You will receive
a report on this by August 1. In the meantime, we are
encouraging all Republican members of Congress to start
writing to all new registered voters.
July 28, 1971
AN
KING
CONF IDENTIAL
Section 6-102
By EP
3-211-82
,
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Young Voters for Nixon
Enclosed is an action memorandum from Ken Rietz on our Young
Voters for Nixon.
Ken and I have reviewed this and feel we should move ahead on
it.
Approve
Disapprove
Comment
JEB S. MAGRUDER
Enclosure
bcc: Mr. Haldeman
CONFIDENTIAL
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
July 27, 1971
WASHINGTON. D.C. 20006
(202) 333-0920
MEMORANDUM FOR:
JEB S. MAGRUDER
FROM:
KEN RIETZ
KR
SUBJECT:
Young Voters for Nixon
The following states have been assigned to members of
the Young Voters for Nixon Advisory Board:
Senator Brock - Chairman
Senator Weicker - Maine, New Hampshire, Connecticut,
Massachusetts, Rhode Island, Vermont
Congressman Biester - New York, Pennsylvania, Delaware,
New Jersey, Maryland
Congressman Whitehurst - West Virginia, Virginia, North
Carolina, Tennessee, Kentucky
Congressman Frey - South Carolina, Alabama, Georgia,
Mississippi, Florida
Congressman Archer - Arkansas, Louisiana, Oklahoma,
Texas
Congressman Bill Steiger - Michigan, Ohio, Wisconsin,
Illinois, Indiana
Congressman Frenzel - North Dakota, Minnesota, South
Dakota, Nebraska, Iowa, Missouri,
Kansas
Congressman Lujan - Montana, Idaho, Wyoming, Utah,
Colorado, Arizona, New Mexico
Congressman Pettis - Washington, Oregon, Nevada, California
Members of this board are currently:
1) Determining state by state how lists of newly registered
voters are available and encouraging Republican members
of Congress to mail congratulatory letters to new
registrants. (This has met with a good response.)
-2-
2) Identifying potential members of a First Voters for Nixon
Committee - 18-24 year-old athletes, entertainers, etc.
3) Identifying 15 to 20 target areas nationwide (cities,
counties, towns) where we can conduct new voter
registration drives in the Fall and meet with favorable
results (3 to 1 Republican, etc.)
I will have all this information collected by August 1. In
addition, I am exploring the cost of computerizing all lists
as well as the cost of a direct mail program to the First
Voters. I will also have this information by August 1. In
an effort to target our efforts toward the young vote within
states, we are researching voter history, youth groupings,
youth special interest groups, etc., in the following states:
Indiana, Iowa, Virginia, Florida, Tennessee, California,
Illinois, New Jersey, Ohio, New Hampshire, Wisconsin,
Massachusetts, Pennsylvania, and Texas. This research will
be completed by August 15.
To carry out our plans for a "public" first voter drive, we
should plan on announcing the First Voters for Nixon Committee
sometime in early September. At that time we should also
make public the involvement of the various members of Congress.
AGREE
DISAGREE
COMMENT
In addition, in order to implement the first voters registration
drives, I should visit each of the 15 to 20 target areas, meet
with the local committees and set up the programs. This activity
should take place between mid-August and October 1. This will
allow the drives to be conducted during September, October, and
November.
AGREE
DISAGREE
COMMENT
With other Republican groups (New Generation for Nixon, etc.)
interested in the youth area starting to crop up, it would
-3-
seem appropriate to communicate through the various Republican
newsletters that a key area of concern for the Citizens Committee
is the youth area, and some of its resources and personnel have
been assigned specifically to that effort.
AGREE
DISAGREE
COMMENT
In order to effectively carry out the programs which we will
initiate over the next few months, expand into areas such as
the GOP National Convention which should have a major youth
effort, and prepare for the collection of voter lists, etc.,
it would seem appropriate to add two or more staff people
beginning September 1 - another Special Assistant to the
Director ($8-12,000) and a second secretary ($7-8,500)
AGREE
DISAGREE
COMMENT
We are working on an over-all budget and staff plan for
October '71 through November '72 and will have it ready to
submit September 15.
FILMS
July 27, 1971
E.O.
102
By EP
3-24-82
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Voter Registration Committees
Enclosed for your information is a memorandum to me from Ken
Rietz on the status and background of the outside voter regis-
tration committees.
JEB S. MAGRUDER
Enclosure
bcc: Mr. Haldeman
CONFIDENTIAL
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
12021 333-0920
July 26, 1971
MEMORANDUM FOR:
JEB S. MAGRUDER
FROM:
KEN RIETZ KA
SUBJECT:
Voter Registration Committees
We have done considerable checking into the status and
background of the voter registration committees.
Following are our impressions:
1) Youth Citizenship Fund. According to its literature,
"The Youth Citizenship Fund, Inc. is a non-partisan
foundation organized to encourage registration and
voting among young people".
YCF views itself as a "resource center" designed to
"improve the caliber of local drives and remain
current on what is happening nationally in registration".
At the same time, however, YCF has a $950,000 budget
and has selected approximately 20 states in which to run
registration drives. The states are selected on the
basis of "where the youth vote is potentially large".
According to YCF, "Such an effort would, in effect,
be a 'blitzkrieg' designed to pick up 30%-60% of the
youth vote".
It is interesting that YCF's selection of states where
"the youth vote is potentially large" includes such
states as Indiana, Kentucky, and Oregon, where the
youth vote is relatively small, but that Nixon
carried in 1968. In fact, all of the states YCF has
-2-
thus far been involved in, with the exception of
Massachusetts, are states where the deciding margin
in 1968 was relatively small. The total electoral
vote for these states in '72 will be 222. (In 1968
they divided - Nixon 111, Humphrey 107.)
Following is a list of states where YCF has already
conducted registration drives and where programs are
currently underway or where YCF is acting as a resource
center.
States in which YCF has already conducted registration
drives:
ILLINOIS
26 Electoral votes for Nixon in 1968.
Total vote - 4,619,749
Percentage for Nixon - 47.2%
2,174,774 - Nixon
2,039,814 - Humphrey
135,960 - Nixon Plurality
Potential new voters (18-24) - 1,321,000
WASHINGTON, D.C.
No electoral votes
Total vote - 170,578
Percentage for Nixon - 17.8%
139,566 - Humphrey
31,012 - Nixon
108,554 - Humphrey plurality
Potential new voters (18-24) - 111,000
YCF has already registered 54,000
-3-
KENTUCKY
9 Electoral votes for Nixon in 1968
Total vote - 1,055,893
Percentage for Nixon - 43.5%
462,411 - Nixon
397,541 - Humphrey
64,870 - Nixon plurality
Potential new voters (18-24) - 254,000
States in which programs are underway by YCF:
CALIFORNIA
40 Electoral votes for Nixon in 1968. California will
have 45 votes in 1972.
Total vote - 7,251,587
Percentage for Nixon - 48.2%
3,467,664 - Nixon
3,244,318 - Humphrey
223,346 - Nixon plurality
Potential new voters (18-24) = 2,580,000
MASSACHUSETTS
14 Electoral votes for Humphrey in 1968
Total vote - 2,331,752
Percentage for Nixon - 32.7%
1,469,218 - Humphrey
766,844 - Nixon
702,374 - Humphrey plurality
Potential new voters (18-24) - 725,000
-4-
NEW JERSEY
17 Electoral votes for Nixon in 1968
Total vote - 2,875,395
Percentage for Nixon - 46.4%
1,325,467 - Nixon
1,264,206 - Humphrey
61,261 - Nixon plurality
Potential new voters (18-24) - 769,000
NEW YORK
43 Electoral votes for Humphrey in 1968. New York will
have 41 votes in 1972.
Total vote - 6,790,066
Percentage for Nixon - 44.6%
3,378,470 - Humphrey
3,007,932 - Nixon
370,538 - Humphrey plurality
Potential new voters (18-24) - 2,101,000
TEXAS
25 Electoral votes for Humphrey in 1968. Texas will have
26 votes in 1972.
Total vote - 3,079,406
Percentage for Nixon - 38.0%
1,266,804 - Humphrey
1,227,844 - Nixon
38,960 - Humphrey plurality
Potential new voters (18-24) - 1,490,000
-5-
OREGON
6 Electoral votes for Nixon in 1968
Total vote - 819,622
Percentage for Nixon - 49.8%
408,433 - Nixon
358,866 - Humphrey
49,567 - Nixon plurality
Potential new voters (18-24) - 259,000
In the following states, YCF is acting as a resource center
for one or more local groups interested in voter registration.
MAINE
4 Electoral votes for Humphrey in 1968
Total vote - 392,936
Percentage for Nixon - 42.9%
217,312 - Humphrey
169,254 - Nixon
48,058 - Humphrey plurality
Potential new voters (18-24) - 122,000
MICHIGAN
21 Electoral votes for Humphrey in 1968
Total vote - 3,306,250
Percentage for Nixon - 41.3%
1,593,082 - Humphrey
1,370,665 - Nixon
222,417 - Humphrey plurality
Potential new voters (18-24) - 1,127,000
-6-
INDIANA
13 Electoral votes for Nixon in 1968
Total vote - 2,123,597
Percentage for Nixon - 50.4%
1,067,885 - Nixon
806,659 - Humphrey
261,226 - Nixon plurality
Potential new voters (18 - 24) - 662,000
Although YCF has a substantial budget, it is my understanding
that funds have been difficult to raise. Following is a
list of contributors as of March 10, 1971:
FINANCIAL:
Amalgamated Trust and Savings Bank
American Federation of State, County and Municipal Employees
AT & T
Dr. John P. Bell
Mrs. Dann C. Byck
Communications Workers
Courier-Journal & Louisville Times Foundation, Inc.
Mr. Patrick Crowley
Episcopal Church Center
Exchange Bank of Chicago
Fund for Enlightenment
Mr. Martin J. Gleason
International Assoc. of Machinists, Washington, D.C.
Mr. Thomas Klutznich
Eugene and Agnes E. Meyer Foundation
New World Foundation
The Quaker Oats Co.
Mr. John D. Rockefeller, 3rd
Saul and Devorah Sherman Fund
Stern Family Fund
Western Union
Mr. Robert Wilson
-7-
IN-KIND:
A.B. Dick Co.
Carter-Rice Stores
Mr. Richard W. Clark
Codman Realty Co.
Committee on Community Affairs, Washington, D.C.
Committee on Ill. Govt.
Common Cause
Mr. Roger Craver
General Envelope
Mr. Gary Goldstein, Doyle, Dane & Bernbach
Miss Ros Hester
Mr. Wayne Horvitz
Humble Oil and Refining Company
Kentucky Chamber of Commerce
Massachusetts Teachers Association
Maurer, Fleisher & Zon
John M. Murray Co.
National Education Association
Miss Stephanie Pierson, Doyle, Dane & Bernbach
Print Craft Paper Co.
Retail Clerks International
Mr. Peter Scott
University of Massachusetts
Wilcox-Walter-Furlong Paper Co.
WLS, Inc.
Youth Franchise Coalition
YCF parades as a non-partisan, non-profit organization.
Although it lists Senator Dole as a member of its
Advisory Council, I believe it is oriented toward the
Democratic Party and probably controlled by it. YCF's purpose
seems to be registration in those states which will insure
a Nixon defeat in '72.
2) Registration Summer. This is an organization based in
New York which has been recently active in Nebraska and
Wisconsin. Though it is supposedly a non-partisan
organization, the leadership is made up of ex-Lowenstein
employees. The two visible principals are Curt Read, 25,
and Eugene Goldman, 20.
-8-
The organization claims it has the support of both the
Young Democrats and Young Republicans. During its
organization efforts in Wisconsin, however, neither
political party was contacted.
Registration Summer attempted to set up headquarters in
Oshkosh, Wisconsin. Read and Goldman visited the city
and announced plans for a statewide conference at
Oshkosh in October. The local YR chairman asked so
many embarrassing questions of the two about where
their money was coming from, why out of state people
were necessary, etc., that the community gradually
turned its back on the two. Last week they left
Oshkosh for Eau Claire. I hope we can have the same
results there.
3) Student Action Conference. This is part of the overall
Lowenstein Youth Program. It was mentioned in his
Look magazine article entitled "Dump Nixon" as part of
his young voter education plan. The conference is
scheduled for Chapel Hill, North Carolina, August 13-15.
We will have someone attend.
4) National Movement for a Student Vote. This organization
is the most partisan of the groups studied. It is aimed
at college campuses where the impact will be the greatest.
We are encouraging those prominent Republicans identified
with this organization to withdraw their support.
I suggest we encourage all Republicans identified with
the organizations discussed to withdraw. They are
partisan and it makes no sense for us to allow them to
look non-partisan. At the appropriate time, I also
suggest we publicly (through Monday or some other way)
point out that these organizations are partisan. Since
most of them act as tax exempt foundations, this might
effect their tax standing and would at least make their
contributions more cautious.
At the same time, we do not want to be publicly identified
as opposing mass registration drives, and there are some
areas where a mass effort might help us - border and
Southern states. As you suggested, it would seem appropriate
to put together our own non-partisan registration organiza-
tion. This could be a privately funded group that works
in areas we suggest.
July 28, 1971
IS AN
ADMIN
CONFIDENTIAL
TING
E.O. 102
Ey EP
3-24-82
MEMORANDUM FOR THE ATTORNEY GENERAL
Enclosed for your information is a memorandum to me from Rob Odle
regarding the status of our citizens operation, with particular
emphasis on the Businessmen for Nixon and Lawyers for Nixon.
JEB S. MAGRUDER
Enclosure
bcc: Mr. Haldeman
CONFIDENTIAL
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON, D.C. 20000
July 27, 1971
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR:
MR. JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
SUBJECT
STATUS REPORT: "CITIZENS"
Thomas W. Evans and I have been working during the past several weeks
to structure the method of operation for the planning study for the
1972 "Citizens" effort. Separate meetings were initially held during
the first part of July to explore (1) Businessmen for Nixon; (2) Law-
yers for Nixon; and (3) other areas of "Citcom" activity.
1. The manner in which the businessmen's operation will be put to-
gether is outlined in the attached memorandum to the Attorney General
dated July 2, and the memorandum written following the meeting of
Deke DeLoach and Harvey Russell with Chuck Colson. These papers are
attached at Tab A. Basically, DeLoach and Russell are putting to-
gether a paper this summer under the guidance of Don Kendall which
will suggest the manner in which the businessmen's operation should
be structured in 1972 and that decision paper will be submitted as an
integral part of the overall Citcom decision paper. In addition to
meeting with Mr. Colson, DeLoach and Russell have also spent some
time with Peter Flanigan to get his input as to the manner in which
the businessmen's operation should be constituted.
2. Lawyers for Nixon. Two prominent attorneys who were helpful in
1968 have agreed to put together a decision paper on Lawyers for
Nixon -- they are Richard Kiefer of Baltimore and George Webster of
Washington. In addition, John Robson of Chicago, former Under Sec-
retary of Transportation, has also been giving us his thinking as to
how the lawyer's operation ought to be structured; John Dean is also
going to be of assistance in this area. This report will also form
CONFIDENTIAL
CONFIDENTIAL
2
an integral part of the overall decision paper.
3. Other areas. At a meeting of the entire planning study group on
July 9, projects were assigned to various planning study members as
follows:
A. A sub-group will study potential state leaders in the states
where a Citcom will be necessary. We will utilize persons such as
Dick Wiley, Jim Skidmore, George Bell, Jack Padrick, Ray Brown, and
others who have had experience in previous Citcoms. Now that Harry
Flemming and I have finished meeting with the state GOP chairmen, he,
Harry Dent, and I can go over a list of the states and make a prelimi-
nary determination as to those states in which Citcoms will be useful
and necessary.
B. Preparing the above list of potential state leaders involves
the vertical Citcom organization. In addition to this we will have a
horizontal Citcom (i.e., occupational groups) organization. Again,
people such as Jim Low, George Webster, George Bell, and Jack Padrick
who have been involved in this area in the past, will be putting to-
gether lists of coordinators in this area.
C. Abbott Washburn has agreed to take on the job of evaluating
prior Citcoms.
D. George Bell, Henry Catto, and others will begin to suggest a
budget for the 1971 and 1972 operations once we have established guide-
lines for some of the other categories mentioned herein.
E. Chuck Shearer, Jim Low, George Bell, and others will be put-
ting together their thoughts as to ways in which to mobilize existing
Citcoms such as the Citizens Committee for Revenue Sharing. We will
also want to obtain mailing lists from these various Citizens groups.
F. A review will be made of the RNC budget to make certain that
we will, as the campaign gears up, eliminate overlaps between the RNC
and the Nixon Citcom, avoiding, for example, unnecessary duplication
between nationalities activities at the Committee and nationalities
efforts on behalf of President Nixon's candidacy.
We have asked each member of the planning study to respond to a question-
naire which is included in the materials found at Tab B which were pre-
pared by Tom Evans. We are beginning to receive responses to the ques-
tionnaire this week, and some of the thoughts of those who were active
CONFIDENTIAL
CONFIDENTIAL
3
in 1968 have been extremely perceptive.
Although we are not as far along in the Citcom task force as we are in
the Convention and Field Organization groups, I think we are in fairly
good shape considering that it is but July of 1971. Our next meeting
of the full group is on September 8 and we plan to have a preliminary
draft of our report on September 15. By September 30 we should be
ready to submit our final report to campaign management and incorpor-
ate in it the various reports from the sub-groups.
Attachments
bcc: Mr. Gordon C. Strachan
CONFIDENTIAL
July 2, 1971
REMODANDON FOR THE ATTORNEY GENERAL
SUBJECT: BUSINESSMEN FOR NIXON - 1972
Following Poter Planican's suggestion that Don Mondall of Pepsico
head our businesseen for Mixon operation in 1972, and your approval
of Kondall, Rob Odle and I not with him and agreed on the following:
1. Kendall will take nn active role in leading the Businesseen for
Mixon effort. Bo bas vade two of his key aldes. Dake Do Loach (foz-
ner assistant to J. Edgar Roover) and Harvey Russell (who is Black)
available immediately to assist him.
2. Kendall, Do Leach, Russell, and Odle will work together during
the course of the summer to Dut together a suggested course of
procedure for Businessen Which will be submitted to you for approv-
al in the Fall.
3. Do Loach, Russell, and Odle will spend as hour with Heasrs. Colson
and Planican next veek to get their thoughts as to what this suggested
course of procedure should include.
4. The prelicinary quidelines under which the operation will function
and under which the set of roconpendations will be written are as
follows:
A. Businesseen will be nolf supporting and will raise enough
funds to finance its own operations - -- but probably no CODE. It
should be relatively easy for it to raise enough money to keep it
Financially afloat and this would not detract from our regular
fund raising offorts.
B. Businesseen will probably not everge prinarily as a finance
or fund raising operation as similar groups have in the past. It
will probably not undertake to solicit funds from businessen for the
campaign's "general fund." Rather, the main purpose of the organiza-
tion will be to recruit as many businesseen as possible to work for
the President's re- election -- from the snallest rural general store
owner to the largest industrialist.
C. Businessmen will blond into the 1972 version of United Citi-
zeris for Nixon-Agnew as a major component of the national 'Cit Com"
operation. Any other business groups (e.g.: "Darbors for Nixon,"
"Retailers for Nixon, etc.) will fall under the Businessmen opera-
tion which in turn will fall under the national "Cit Con."
Attached in 4 copy of a paper which was prepared for Mossrs.
De Loach and Russell to orient them as to our thinking in
regard to this operation. (The attachments to which the paper
refers are not included because of their volume).
JEE S. MAGRUDER
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
June 24, 1971
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON, D.C. 20006
(202) 333-0320
Attached are three documents which may be of help to you --
1) A proposal outlining how the entire national
"Citizens for
" campaign might operate in
1972.
2) An analysis of the 1968 Citizens effort.
3) A suggested strategy for the farm vote in 1972 --
which is roughly comparable to the initial manner
in which a businessmen's strategy might be
recommended.
What we should begin to do now --
A study should be made of what form a businessmen's effort
might take in 1972. The objective of this study would be to
develop recommended and detailed proposals for approval re-
garding the 1972 businessmen's committee. The study should be
completed by August 31, 1971.
Drawing on the experience of the businessmen's effort in 1968
and the experience of other businessmen's committees in past
campaigns, this study will chart the ways in which businessmen
throughout the country can be recruited for the 1972 effort.
Lists must be drawn up of the various sub-committees which
should be formed and the individuals who might chair and run
these committees. Also, recommendations for state committees
should be put together, with emphasis at the beginning on key
states and states with early primaries.
The study should also examine various issues which can or will
be raised in the campaign and find ways in which to key these
issues to various groups and geographical areas.
2
Also, the study must work closely with the Field Organization
and finance people to make certain that leaders in each state
are utilized in the proper area of the campaign.
What areas might be considered in the study --
1) The issues which are of concern to businessmen and
and to which we should be responsive. (E.g.: the
Administration opposes tax credits. Are most
businessmen for them? If so, what is our posture?)
2) Can we tack on questions to surveys being conducted
by businessmen to determine feelings of businessmen
and people in general on issues of concern to us?
(E.g.: if Pepsi is doing a poll of attitudes toward
soft drinks, can other questions be added?)
3) Catalog positions the President has taken on business
issues and develop suggestions as to how to exploit
them.
4) Survey business leaders to find out who is on our
side, and who needs "friendly persuasion."
5) How can business mailing lists be obtained in 1971 and
how can they be properly utilized in 1972?
6) How can the NAB be properly utilized? How can the
various trade associations be used?
7) "Businessmen" should be self-supporting -- but not
raise so much money that it would compete with the
Finance operations. How would this be worked out?
8) The projected structure of the businessmen's effort:
a suggested national chairman, executive director,
officers, sub-group chairmen, state chairmen, metro
chairmen, etc. A suggested budget. A time frame for
each activity.
'I september uo
of the entire operating plan could be submitted for approval
Having surveyed these and other areas, a preliminary version
E
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N W.
WASHINGTON, D.C. 20006
July 20, 1971
(202) 333-0920
IDENTIAL
3-24-82
MEMORANDUM FOR THE FILE
FROM:
ROBERT C. ODLE, JR.
On Wednesday, July 7, 1971, Deke DeLoach, Harvey Russell, and Odle met
with Charles W. Colson at the White House to get Mr. Colson's inputs
as to the form which the 1972 Businessmen for Nixon operation ought to
take. During the summer, Don Kendall, DeLoach, and Russell are putting
together a lengthy paper suggesting the manner in which businessmen
should be constituted and what should be expected of them. This paper
will then be submitted in the fall for approval. The attached memoran-
dum, written to the Attorney General on July 2, outlines the initial
way in which the group might be constituted and the questions which the
study will look at during the summer.
Mr. Colson's initital advice to Messrs. DeLoach and Russell centered on
the leaders who could be recruited after the plan of operation has been
approved. He suggested that we take the various business lists which
Mr. Bell and others in Mr. Colson's office have put together over the
last two years and select those names which appear to be pro-RN and who
have been stroked at various intervals during the course of the Admin-
istration. The bankers list should also be utilized in this connection.
One of the first contacts should be with W. P. Gullander of the National
Association of Manufacturers who will help in finding other people.
Others would be Archie Davis and Arch Booth of the Chamber of Commerce.
Contact should also be initiated with the various construction organiza-
tions. We should deal with the Associated General Contractors through
Secretary Volpe and the National Association of Homebuilders through
Louis Barba and John Stasny.
Mr. Colson made the point that we should line up business leaders in
1971, rather than waiting until 1972, because the power of the Presi-
dency makes it possible to recruit leaders to support President Nixon
as opposed to candidate Nixon next year. It would be wise for Mr.
Kendall to get leaders such as Fred Borch of General Electric on our
side well in advance of the election. J. Paul Austin of Atlanta would
also be helpful.
CONFIDENTIAL
2
CONFIDENTIAL
Another person to contact would be John Spafford of Houston who runs the
Associated Credit Bureaus. Since credit bureaus are located in every
town and city throughout the country he could be of tremendous help to
us and could, for example, during 1971 send out a questionnaire to all
of his various local bureaus asking each of them to submit to him a list
of the ten most respected businessmen in each of their communities.
This would give us a 50,000 name mailing list.
Another person to contact would be Bill Keeler of Phillips Petroleum who
is a Cherokee Indian and supports the President. Bill Baroody of
American Enterprise Institute in Washington could also be helpful to us,
as could John Swearingen of Standard Oil of Indiana in Chicago.
Mr. Colson suggested the use of the "private letter technique" whereby
one businessman writes another on a first name basis along the follow-
ing lines -- "I was at a meeting with the President the other day and
he asked me to pass on to you (or to a few of my closest associates)
"
These letters should be cleared at the White House, but could be used
through the businessmen's operation very effectively in late 1971.
Since it makes little sense to contact anyone before a plan is outlined,
a kit should be developed during the summer and given to each person who
is contacted. The kit should tell that person exactly what to do; it
could feature a system whereby the recipient of the kit reported in on
what he had done in response to the suggestions which the kit made.
Mr. Colson suggested the study should focus on what businessmen can do
with respect to their own employees -- the idea here being that each
businessman should agree to be responsible for cultivating his own em-
ployees on behalf of the President's candidacy. In small, family-owned
organizations, a letter from the owner or chief operating officer could
be very effective. In larger industries, the employer might, out of
his own personal funds, hire the necessary number of people to go into
the ranks of the employees and speak up for the President, distributing
literature and answering questions about the President's position on
various issues. A scenario for the way in which this would be done
should be incorporated in the businessmen's study.
Mr. Colson urged that the businessmen's effort not be over-organized --
too many meetings, too many sessions in which businessmen are brought
together can be a waste of time. Meetings should be held to a minimum.
It was also suggested during the course of the meeting that Gene
Bradley might be available to serve as Executive Director of the busi-
nessmen's operation.
Attachment
CONFIDENTIAL
JULY-DECEMBER 1971: On key Administration issues, assemble
issue-related Citcoms to conduct specific projects to
assist the President by writing to Congress, running
advertisements, lobbying in Washington, etc. (Retain
careful records of these groups as they and their issues
fade so participants can be recontacted.)
SEPTEMBER 1, 1971: Complete the review of previous Citcoms.
NOVEMBER 1, 1971: Complete the demographic and marketing
analysis.
JANUARY-MARCH 1972: Aggressive organizational work in primary
states if and as needed; utilization of certain professional
groups where effective: e.g. lawyers, doctors, farmers.
APRIL-JULY 1972: Organization of nuclei of National Citcoms
along occupational and special interest lines, based on
what has been effective in the past, market analysis and
demographic data and using activists generated along
issue lines.
AUGUST 1972: During and around National Convention time, set
up state-by-state organization of low-profile coordinators.
[Note: This structure would depend on what might be needed
and requested to augment the regular national campaign and
state campaign organizations. State or local Citizens
Chairmen, as such, may not be needed at all, but if they
are, it works well to get them set up at Convention-time.]
SEPTEMBER 1972: Assemble and announce National Citizens
Committees (as the Democrat dust settles) along occupational
and special interest lines using nuclei developed pre-convention
and Democrat fall-out.
SEPTEMBER-OCTOBER 1972: Implement an appropriate national
program for each Citizens Committee: direct mail, trade
advertising, people-to-people projects, etc. Also activate
state coordinators (or regular campaign state leaders) to
build state and local Citizens Committees along occupational
and special interest lines in battleground states.
MEMORANDUM
FOR: Rob Odle
FROM: T.W. Evans
July 1, 1971
Proposed Critical Path for 1972 Citizens Campaign
There are four attachments to this memorandum:
1. A calendar suggesting a day-to-day critical path for the next few
months during the planning phase of the campaign.
2. A memorandum of January 8, 1971 which set out a suggested general
outline for the 1972 Citizens Committee ("Citcom")
3. A questionnaire in the form of a letter which can be sent to
the various members of the Citizens Task Force and certain others to
gain necessary information for further planning in the campaign and
to stimulate their early interest.
4. A brief survey of current citcom activities which might be utilized
in the pre-campaign period.
First of all, I have no illusions about this memorandum. The dates,
the assignments, the objectives and the personnel will all change. It
is submitted merely as a starting point. The objectives and methodology
are explained in the January 8 memo and will not be repeated here. Our
goal is to enlist as many Independents and Democrats as possible in the
campaign and to stimulate as much interest as possible among Republicans
who might otherwise be inactive. Noted in the critical path will be
dates on which: subgroups will meet on various assigned topics; reports
necessary for planning will have to be submitted; proposed names for
key personnel should be selected; questionnaires should be sent to
prior citcom leaders and to experts in the field; and, finally, a
schedule for collating, discussing and revising this information.
The major activity over the next few months will be to gather
information to assist campaign management in its decision as to
how best to employ the citizens effort.
Basic Organizational Point: At this stage in the planning, I suggest
that people who supply input on various groups and issues be designated
as "coordinators" or some other similar title which does not suggest
that they will be the chairmen or directors of those various aspects
of the citizens effort. This should be explained to them. It may
well be, after a number of months, that they will be selected as the
official and public leaders of these efforts. I believe that it would
be a mistake, and an unnecessary commitment, to have to make these
official public leadership designations at this time.
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
2
3
*NOTE: "Projects" assigned on July 9 should be discussed
in greater depth by smaller groups (e.g. budget committee;
leader list committee). Generally, these groups should
Submit draft
submit their reports in August two weeks after initial
critical path
meetings.
4
5
6
7
8
9
10
Meeting
1968 Lawyers'
leaders
Citcom Task Force: Review
Independence Day
Questionnaire assign projects
to subgroups; assemble initia
11
12
13
Project*
14
Project*
15
16
Project*
17
mailing list
Prepare list of
Prepare list ofMail Question-
Begin evaluation
potential
coordinators
naires
of prior citcoms
state leaders
for early
[Washburn]
[Wiley, Brown
phases (e.g. occupational
Skidmore]
groups) [Low, Webster]
19 Structure
20
21
22
23
24
(with businessmen's
group) market survey
on business issues
[DeLoach, Russell]
25
26
Project*
27
28
Project*
29
30
Project*
Deadline for
31
Survey states
Draft citcom
To mobilize
receipt of questionnaires
in which citcoms
1971 budget
existing
might be useful
[Bell, Alexander,
citcoms (e.g.
Rev. Sharing) and
[Odle, Dent]
Catto]
cull mailing lists [Shearer, Low]
1971
JULY
1971
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
1
2
3
4
5
6 Project*
7
Review RNC
Meet with
budget to
AWP staff to
Review mailings
eliminate over-
ascertain
for fall
lap with Citcom
future use
[Bell, Abrams]
[Odle]
[Bell]
8
9
10
Meet with
11 Project*
12 Project*
13 Review
14
Rev Sharing
Assemble
Draft White
reports of
staff [Odle]
demographic
House mail
various units
(minor issue)
campaign program and circulate
expert unit
[Bell, Odle]
comments [Odle]
[Odle, Abrams]
15
16
17
18
19
20 Review
21
reports of
various units
and circulate
comments [Odle]
22
23
24
25
26
27
28
29
30
31
Subgroup
July
September
reports
1 2 3
1 2 3 4
4 5 6 7 8 9 10
5 6 7 8 9 10 11
completed
11 12 13 14 15 16 17
12 13 14 15 16 17 13
18 19 20 21 22 23 24
19 20 21 22 23 11 25
25 26 27 28 29 30 31
26 27 28 29 30
1971
AUGUST
1971
SUNDAY
MONDAY
LUESDAY
WEDNESDAY
THURSDAY
FRIDAY
(SATURDA)
"
August
October
pass
2
3
4
1 2 3 4 5 6 7
1 2
8 9 10 11 12 13 14
3 4 5 6 7 8 9
15 16 17 18 19 20 21
10 11 12 13 14 15 16
22 23 24 25 26 27 28
17 18 19 20 21 22 23
29 30 31
24 25 26 27 23 29 30
31
5
6
7
8 Meeting: Citcom
10
11
Task Force to review
and discuss subgroup
reports; preparation
of overall report
Labor Day
12
13
14
15 Deadline
16
17
18
for preliminary
draft of final
report.
19
20
21
22
23
24
25
Rosh Hashonah
26
27
28
29
30 Final
Report submitted
to campaign
management
Yom Kippur
1971
SEPTEMBER
1971
FOR: Jeb. S. Magruder
FROM: Thomas W. Evans
January 8, 1971
A CITIZENS CAMPAIGN FOR 1972
There are more Democrats than Republicans in this country and
more Independents than both. Among the young people a majority
consider themselves Independents. Therefore, President Nixon
must go well outside the bounds of his own party registration
(as he did in 1968) in order to be re-elected.
ANALYSIS
Methods. Television will be a significant factor in convincing
Independents and Democrats to vote for President Nixon as will
the agressive get-out-the-vote activities of the Republican
organization. The most important factor, of course, will be
the maximum utilization of the Office of the President, who is
the leader of all the people. A necessary element of this
campaign will be an active "Citizens" committee (Citcom).
Citcom Objective. Citcoms, both nationally and at the local
level, will be formed to recruit Independents and Democrats to
work for campaign organizations, expecially in states or
counties where the Republican organization is weak. In addition,
Citcoms can be used to persuade (e.g. through newspaper ads,
television commercials and mailings) where Republican sponsorship
of such media might be suspect. If properly utilized, as in the
Willkie campaign of 1940 and the Eisenhower campaign in 1952,
Citcoms can generate an enthusiasm impossible for the regular
party organization to attain.
Scope of this Memorandum. This memorandum will be, at best, a
check list for our coming discussion of the campaign. To
thoroughly review all of the elements raised in this brief
paper would take a number of weeks, but the project must begin
now. Points to be discussed include a timetable, budget,
personnel, form of organization, evaluation of the 1968 citizens
effort, and, of perhaps immediate concern, the question of how
and to what extent to utilize the dollars set aside in the
$5.9 million Republican National Committee budget for 1971 for
areas (e.g. Veterans; nationalities or heritage) which are
traditionally included in the citizens area of the campaign.
Traditional Citcoms. There is a tendency in political campaigns
to do things as they were done before. Citcoms have become part
of this methodology, with an organization set up for every state,
frequently with the same personnel that served four years before.
I believe that this is an error, Although we may decide to
Citcom '72
- 2 -
January 8, 1971
have at least a token Citcom within each state, it is important
to determine early the areas in which the major effort is
needed and to concentrate on those states. The delicate business
of working with the state Republican organization, instantly
jealous and chary of any rival political organization within
the state, must also begin early. Using the same committees as
before is generally a mistake. This deprives the Citcoms of
the aura of spontaneity which they should have at the local
level and conveys the appearance of just another old political
organization. There are exceptions to this of course and they
must be recognized early.
Special Interest Groups. Groups such as Veterans, doctors, aged,
nationalities (heritage) are generally in the citizens panoply.
The reasoning is that one's identity as a "Veteran" transcends
party lines and therefore an appeal to this particular identity
of the voter should not be made by the national or local party
organization. If used in the same way as they have been in the
past, with the same sterile hacks leading these groups as do
every four years, they will not be productive. However, if keyed
into the legislative elements in the Nixon program, they can be
quite effective. At the present time, most of these groups are
included in the RNC budget and their programs should be reviewed
immediately to make sure that this money is being spent in the
re-election of the President, rather than in some self-perpetuating
aim of the RNC or the particular leaders of these various groups.
Issue-Oriented Groups. For the purposes of this memo, I shall
refer to these groups as "major-issue groups" and "minor-issue
groups. Thus, a group like the Tell It To Hanoi Committee or
Americans for Winning the Peace is formed on a major issue of
supporting the President in his quest for peace. These committees
can draw Independents and Democrats of prominence in their
membership and can be used for mailings of a "non-partisan"
posture endorsing the President's position. These groups can be
most useful, but their utility may diminish somewhat with the
frequency of their use in the political campaign.
It is in the "minor-issue groups" that I believe the most effective
modern campaigning can be accomplished in the citizens area.
Examples of "minor issues" are gun-control or restrictions on
spending by U.S. citizens travelling abroad or trade restrictions
on textiles. The issues are "minor" only to the extent that they
do not seek the broad consensus or have the broad appeal that the
issue of the Vietnam War has, for example. But these issues may
be decisive in obtaining the support of hunters or travel agents
or textile manufacturers or workers.
Effective work in the minor issue area requires a good deal of
preparation and considerable lead-time. The point here is to
exploit the President's positions on specific issues. Thus, in
Citcom '72
- 3 -
January 8, 1971
1968, when the candidate had made a statement to the effect
that he thought LBJ's restrictions on tourist spending abroad
to be ill-advised, this statement was published by our Citcom
at that time in the travel agents' national magazine and an
organization of Travel Agents for Nixon was set up. A most
important factor here is obtaining the appropriate mailing list
to circularize this group. Also, knowledge of trade association
journals or other journals which appeal to special groups is
important. (An article from the March 17 1970 WALL STREET
JOURNAL which describes the way that magazines are publishing
demographic editions in which different ads appear in different
sections of the country is helpful in understanding what could
be done here. Of course, we do not want to publish demographic
editions of any national political or Citcom magazines. But we
would want to zero in, by mailings and other methods, on people
who would have special receptivity to Nixon positions. In
certain instances, this can be keyed to fund-raising as well.
PRIORITIES
A small unit should be established to carry out the work that
has to be done throughout 1971 in designing the Citcom campaign.
One man should study the use of the new demographic methods and
should become familiar with marketing references and techniques
of current use in advertising and business. Also, this man
should review some of the personnel active in this field to
see who might be brought into the campaign as a specialist in
this area if necessary. At the same time, each of the projects
and the personnel of the 1968 Citizens effort should be
reviewed. To the extent that projects failed to meet the test
of an effective Citcom -- to recruit and persuade -- they should
be abandoned. Mailing lists should be located and priced.
Trade associations (and their own group, The Society of Association
Executives) should be reviewed so that they can be plugged in at
the earliest instance. Of course, the Nixon program should be
analyzed from a "major issue" and "minor issue" standpoint so
that favorable statements by the President can be utilized to
appeal to these groups. Favorable statements by Democrats and
Independents (e.g. on family assistance, revenue-sharing and
the New Federalism generally) should be cataloged for maximum
exploitation during the campaign. All of this work should be begun
immediately. Out of it will come a comprehensive plan for the
Citcom effort in 1972.
BUDGET
All of the work for 1971 should be accomplished under the budget
of the Office of the President and the budget for the Republican
National Committee. I am particularly concerned about this latter
area. The RNC staff should be given assignments to aid in the
1972 campaign planning. This can be done, of course, without
Citcom '72
- 4 -
January 8, 1971
having any of those staff members familiar with the "big picture"
of the campaign at this time. It may be that certain staff
specialists should be hired by the RNC to do this work. In
addition to the RNC, corporations and foundations can supply
some of the special studies needed. My point is that no great
additional expenditure need be set aside to begin the Citcom
work now.
THE OFFICE OF THE PRESIDENT
The Presidency itself is the great asset which the opposition
does not possess. Consider two examples in the Citcom area:
(1) endorsements by prominent Democrats and Independents can
be most important in the 1972 campaign. It is undoubtedly too
early to obtain these now, but a study should be made by a Citcom
unit on the White House staff of potential endorsers of the
President and the cultivation of some of these people can begin
now, with appropriate invitations and letters. (2) Pro-Administration
enthusiasm should be noted and exploited. At the upcoming White
House Conference on Youth, a special report should be made of
favorable comments and these people should be cultivated. (The
entire youth area deserves special examination, an assignment
which may be too broad for the Citcom unit.) As a general
policy, mailings from the President and releases to special
publications can be increased in late 1971 and further increased
in 1972. This activity may be the preserve of some other members
of the staff, but the Citcom unit should at least be kept informed.
In a sense, the entire campaign will be an effort to maximize
the recognition in all quarters of the credit which the
Administration should receive for the job it is doing. At a
time when most of the campaign staff is focusing on the "major
issues," the special function of the Citcom unit will be to
insure that "minor issues,' which may well decide the outcome
of the election, are properly exploited.
THE WALL STREET JOURNAL, Tuesday, March 17, 1970
Zeroing In
readers get the demographic editions, Time
asked millions of its subscribers whether li.e
head of their household was a businessar
The cost-per-thousand of demographic ad-1
More Magazines Offer
and most likely anyone who replied "yes" will
vertising rises sharply as the size of the group
get a "Time B" edition. Similarly, people who
being reached diminishes. This is one
checked high-income blanks for the Reader's
industry sources say that Time's demographer
A Chance to Aim Ads
Digest will get the special edition. More impor-
editions aimed at college students. educato:
tant, those businessmen or rich people who
and doctors haven't proved overly popular WITH
At Specific Groups
didn't answer the questionnaires won't see the
advertisers. Revenue from the three editions
specialized ads directed at them.
combined still only "mounts to about $1 million
annually after more than five years. (Time's to.
Using Zip Codes
tal U.S. ad revenue IS $95 million a year.)
Look's demographic edition, called Top-Spot
Time Slates a New Edition
One solution may be a concept developed
and the McCall's and Better Homes editions ap-
pear to be less precisely aimed. They are based
over the past year 0.:so:by a small, fast-grow-
For Businessmen; Others
in large part on Zip codes. Look, for example,
ing outfit known as Magazine Networks Inc.
Publishers are close-mouthed about the con-
has 7.5 million subscribers and some 1.2
Focus on the Well-to-Do
million of them whose Zip code indicates an
cept-it appears to challenge many accepted
area of relative affluence receive the edition
practices as well as many well-entrenched per-
sonnel-but insiders say it poses exciting possi-
with the ads for the so-called quality products.
bilities.
Newsweek and Life Hold Off
But, critics point out, Zip codes often cover
large areas and can include a wide variance in
Magazine Networks has already put its idea
the type of people who live within them.
into practice in one area: Aiming advertising
at servicemen abroad. The concept works this
By THOMAS J. BRAY
In Des Moines, the city where Look has
way: No single magazine has a substantial
Staff Reporter of THE WALL STREET JOURNAL
most of its noneditorial facilities, one of the Zip
enough subscription list among the 1.5 million
NEW YORK-If you earn about $13,000 a
codes singled out includes a neighborhood of
or SO servicemen abroad to warrant a demò-
year and live in a generally affluent arca,
middle-to-lower class blacks and whites as well
graphic issue aimed at them, but several mac-
chances are that your forthcoming issues of
as some of the richest people in the city. One
azines together reach a large propertion of the
Look magazine will contain advertisements for
critic says: "And what good is Top-Spot or any
servicemen. (Identifying servicemen abroad is
such "quality" products as Chanel No. 5, Sea-
other so-called high-income edition if the sub-
no problem: All give APO addresses on their
gram's Crown Royal whisky and After Six tux.
scriber within a household is an clderly woman
subscription order blanks.)
edos.
living off her rich son-in-law, or if the maga-
Magazine Networks then sells and prints up
If your scale of living is significantly more
zine is lying around a doctor's office for the OC-
the advertising for the magazines-including
modest, however, chances are equally good
casional amusement of patients, rich and poor
alike?"
Sports Illustrated and True-going to overseas
that you won't see the ads. Your copy of Look
servicemen. Because the ad sales and produc-
will include only the usual national and re-
Most proponents of demographic marketing
tion efforts are centralized. the cost to each nd.
gional advertising for everything from beer to
concede the system is rather hit or miss, but
vertiser is for less than if each separate maga.
savings and loan associations.
they insist it hits more than it misses; they say
zine were billing him.
The discrepancy between the two editions
they spot check to keep the specialized lists as
Officials at Magazine Networks concede
stems from a relatively new advertising toch.
that they aren't sure if the concept is workable
as possible. MOTO important they
in other demozrabhic But ICE
ally referred to as demographic advertising, it
persuaded some major manufacturers of this.
that several large publishing companies are
is a further refinement of the regional editions
"Look's demographic edition helps us reach the
studying the idea closely.
that swept the publishing industry during the
kind of audience that we want without having
1950s and 1050s. Demographic advertising
to pay for a full national ad," says an official
seeks to make advertising even more efficient
of Norman, Craig & Kummel, a New York ad
by delivering it only to those magazine sub-
agency that handles the Chanel perfume atc-
scribers who are considered most likely, for
count. "We never used to advertise in Look.
reasons of income, occupation and the like, to
Now Look accounts for a significant share of
In Demographic Editions,
buy the goods or services involved.
Chanel's ad budget in the print medium."
Newsweek Says No
McCall's says its demographic edition has
Not Only the Ads Differ
attracted 46 new advertisers since it was
Time magazine, for example, hopes to at.
By a WALL STREET JOURNAL Staff Reporter
launched last fall. And a spokesman says that
NEW YORK-In some cases, editorial
tract more business-oriented advertising with a
special edition of Time that will go to 1.4 mil-
only two advertisers have switched existing
content as well as advertising is different
lion readers who say they are businessmen, al-
ads from a national basis to the demographic
for a magazine's readers in different
edition. An official of Cowles Communications,
most a third of Time's total U.S. circulation of
areas.
which owns Look, says that Look's S4 million
The editorial content of Farm Journal,
4.25 million. The Reader's Digest this summer
in revenue from Top-Spot ads accounted for the
will start a demographie edition aimed at its
which has a circulation of 2.6 million, var-
magazine's small gain in ad revenue last year.
most affluent readers. And last fall both Mc-
ies from region to region depending on
So even though it isn't clear that the demo-
Call's and Better Homes & Gardens started up
whether the readers are hog farmers, cat-
graphic editions go to the intended audience, it
special editions for relatively rich readers.
tle ranchers or dairymen. And Look maga.
does seem clear that the editions produce reve-
zine's high-income edition not only in:
But there are other magazines where execu-
nuc. Thus, most major magazines are at least
cludes advertising for high-priced goods
tives question the concept. Officials of News-
investigating the concept. Even Newsweek and
and services that doesn't appear in. the
week argue the plan is premature at best. And
Life indicate they are studying the idea.
other six million copies of Look, but it also
even executives at Time's sister publication,
Actually, demographic marketing is not a
contains articles on subjects that Look fig-
Life, question: the value of demographic mar-
brand-new idea. Time has had special editions
ures will appeal to affiltent readers.
keting. "Frankly, we'd be scared to death that
for educators, students and doctors since the
In one recent issue of Look, for exam-
advertisers would come to us only in terms of
carly 1960s. But students and doctors, at least,
ple, the high-income edition included arm-
our demographic advertising. A magazine
can be spotted more easily than businessmen.
cles on Andrew F. Brimmer, the Negro
could lose a lot of national advertising that
Doctors usually have a "Dr." or "MD" on
who sits on the Federal Reserve Board, on
a Life advertising executive said 10*
cently.
their subscription application. and students can
the growing activist sentiment among
apply under a special rule that makes them
young professional people and on a
An executive at another magazine says if is
easy to single out.
flyer who managed to land a small execu-
difficult if not impossible to ohtain accurate
tive aircraft when his brother-in-law died
data about subscribers. "If magazines really
Advertisers pay considerably more to reach
at the controls.
used reliable methods to find out incomes,
each reader of a demographic edition than to
reach each reader of a national edition. A
But niost publishers think that editorial
ages, educational levels and other things about
four-color, full-page ad in the special Reader's
demographics may prove self-defeating
their readers, they would go broke," he as.
Digest edition, for example. will cost $11.25 for
Even Look officials don't like to broadcast
serts.
every thousand subscribers, compared with
the differences. The extra articles aren't
Both Time and the Reader's Digest are
only $3.33 per thousand in the regular edition.
even listed in the table of contents. "If the
relying on questionnaires to determine which
But, since the ads presumably are reaching
other readers found out, they might feel
only the people they're aimed at, response
slighted," says a spokesman.
should 1.8
Dear
:
It would be most helpful to get your thoughts on how we
can mount an effective campaign effort in 1972. With
that in mind, I would appreciate your views on the
following points:
1. Brief statement of strengths and weaknesses of your
area of the [1968] campaign.
2. Was your budget sufficient?
3. Who were the key effective personnel?
4. Planning now for 1972, how would you revise the [1968]
effort to make it more effective in the current campaign?
Please discuss budget, personnel and timetable in as much
detail as possible.
This is asking a lot I know, but your input is most
valuable and we are on a tight schedule. Please be blunt
in your comments. If you have any questions, please give
me a call.
Many thanks. Very best regards.
Sincerely yours,
Survey of Existing Citcoms
Chuck Colson's operation has established a number of groups,
drawn vaguely on bipartisan lines, to support the Administration.
Some, like the Tell-It-To-Hanoi Committee, were formed for the
primary purpose of taking out newspaper ads on specific issues
such as key votes in the Senate on our Vietnam policy.. A group
such as this can be mobilized immediately because almost all
of its members are dedicated supporters of the President. Other
groups, such as Americans for Winning the Peace and certain
lawyers committees established in various cities throughout the
country, are also quite responsive to the direct call from The
White House, but, because an attempt was made in establishing
these groups to give them a more broad spectrum of support,
these groups cannot be mobilized instantaneously. Progressing
further, the National Citizens Committee for Revenue Sharing
is genuinely bipartisan and supports the President on this
program, although many of its members have been critics of the
Administration on other points, such as Vietnam. An active
mailing operation, including letters from the President on
specific issues, thanking group members for their support, has
been initiated and should be scheduled for increased activity
as we get into the campaign. Some of the groups which can be
utilized in this process are:
Businessmen (in formation)
Amricans for Winning the Peace (AWP)
Americans for a Responsible Foreign Policy (ARFP)
National Citizens Committee for Revenue Sharing
Tell-It-To-Hanoi Committee
ABM Committees (1970)
Various Lawyers Groups (Supporting the President's
Plan for Peace)
Honor America Day Committee (1970)
Farmers (under study)
Nationalities (RNC)
DE AN
MEKING
July 28, 1971
by
EP
6-102
114
3-24-82
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Reliable sources have indicated to me that Tom Judge (Democrat),
Lieutenant Governor of Montana, who was active in both John
Kennedy and Robert Kennedy campaigns, has received a call from
Ted Kennedy asking him to stay loose as far as any acommitments
for 1972 are concerned.
JEB S. MAGRUDER
bcc: Mr. Haldeman
CONFIDENTIAL
,
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
July 28, 1971
WASHINGTON, D.C. 20006
12021 333.0920
MEMORANDUM FOR: THE ATTORNEY GENERAL
FROM:
JEB S. MAGRUDER
SUBJECT:
RESEARCH - PROGRESS REPORT
This memorandum summarizes the status of planning and
preparation activities for research in the 1972 campaign.
In general, we are moving ahead on two fronts: the
development of a strategy oriented to target states and
target voters, and the building of capabilities for the
campaign, both in the identification of key people and
vendors, and in the testing of various campaign techniques.
In that context, the RNC research organization has continued
to demonstrate effective performance, which augurs well
for its contribution to our efforts in 1972.
Polling
Three areas are being covered during the planning period:
1. Polling Consultant. Three candidates have been
interviewed and other names are being compiled and checked
out. We expect to have reviewed all qualified candidates
and to have identified the top ones for a final decision by
the end of August.
2. Polling Vendors. The six vendors which were selected
in the initial review in March have been scheduled to make
in-depth presentations of their capabilities here on August 9
and 10 (Tabs A and B). Final recommendations will be devel-
oped by Flanigan, Magruder, DeBolt (RNC), Strachan and Marik
following those meetings.
3. Polling Plan. Dave Derge has submitted a suggested
plan for 1972, based on the 1968 experience and on a target
state strategy. The final plan, to be developed within the
next few weeks, will take cognizance of the ideas of the lead-
ing vendors, as well as the polling consultant.
-2-
Simulation
A recommendation on simulation will be forthcoming in
the near future. Dr. Lindstrom, who had contacted us
through Dave Derge, made a presentation of his proposed
model on June 24, to Finch, Flanigan, Magruder, DeBolt,
Tarrance (Census), Strachan and Marik. Another vendor,
Moshman Associates, has proposed a substantially less
expensive model and will make a formal presentation on
July 30. Sam Wyly of UCC has become actively involved in
the review of the proposals from a technical and manage-
rial viewpoint. At the July 30 meeting, he will provide
a demonstration of the business simulation model which
was developed for one of his subsidiaries.
Compilation of Voting and Census Data
The RNC is proceeding on a comprehensive computer-oriented
project during 1971, under a budget of about $350,000.
The goal is to develop highly sophisticated techniques
of manipulating and displaying political information in
a manner which facilitates allocating campaign resources
by a decision-maker. A large bank of political infor-
mation is being formed in a manner which will permit timely
responses to the needs of management and analysis personnel.
This information consists principally of county and state
election results and 1970 population and housing Census
characteristics. Precinct election results are being
added for areas where more detailed analyses are consid-
ered appropriate. Census information describing the
income, education, occupation and ethnic characteristics
of the population will be added to the bank as they become
available.
The computer will be generatin reports on a rather
frequent basis the next few months. Election analysis
reports have already been made, and new ones are sched-
uled for every other week, beginning late in August.
Reports displaying the demographic characteristics of
counties, along with their vote patterns, will first be
prepared in early September. Analysis of the relation-
ship of the past Nixon vote to these characteristics will
be made on one or more states for Census tracts and, in
untracted areas, for Minor Civil Divisions or Enumeration
Districts. At this time, the computer software will be
tested and able to prepare additional analyses of past
election behavior and relate it to significant demo-
graphics.
-3-
The importance of these activities is highlighted by the
fact that the politician is, for the first time since 1952,
presented with the opportunity to utilize current Census
information. Computer equipment has grown three generations
during this period, and processing large banks of infor-
mation such as the RNC is developing is done with relative
ease and speed.
Delaware Project
This project, now nearing completion, provides an opportunity
to test manipulation of Census and election data. First and
Fourth Count Census data, the integrated base file and
"swing vote" calculations by various political subdivisions
(precinct - county) will be included in the end product.
Various written formats and visual graphic displays will
be tested. A solution to the problem of how to transmit the
tremendous volume of generated data to the decision-maker
in a form that will be useful to him will be examined.
Plans are underway to utilize shaded acetate overlays with
significant political maps to display demographic and
election information for decision-making purposes.
Targeted Communications
1. Direct Mail. The RNC is compiling a national
inventory of all aspects of direct mail, including potential
vendors and their capabilities, latest techniques, data on
effectiveness, costs, postal regulation considerations, and
the mechanics of distribution. An evaluation will also be
made of several methods of operating a direct mail activity.
2. Telephones. Alan Peterson, the coordinator of the
"Neighbors for Nixon" volunteer telephone operation in 1968,
has submitted a comprehensive report which will serve as a
starting point for 1972 planning. In addition, cost esti-
mates are being prepared for a professional telephone
operation in target states.
3. Name List Inventory. One full-time staff member at
the RNC has been assigned the task of compiling a thorough
list of sources and costs for state voter lists through
contacting state GOP officials and state government election
officials. Also to be inventoried will be sources and
vendors of specialized name lists, such as ethnics, doctors,
senior citizens, media, etc.
-4-
Field Testing of Research Techniques
Various 1971 elections for Governors, Congressmen, Mayors
and State Legislatures will be utilized as test sites to
supplement the historical and laboratory data gathered in
the projects described above. RNC personnel will have key
roles in the various campaign organizations to insure the
utilization of techniques under study. Campaign surveys
will be "piggy-backed", target and control precincts selected,
and issue input provided for direct and mass media campaigns
to support the project goals. Emphasis will be placed on
analysis of direct communication results using professional
political managers and market research experts to validate
the findings.
Timetable for Research Planning
A summary time schedule for RNC activities relating to the
areas described above is given in Tab C. A draft polling
plan which would serve as a basis for near-term polling dec-
isions should be completed by late August. A recommendation
on simulation will be submitted by August 13.
Tab A
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SCHEDULE OF POLLING VENDOR MEETINGS
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON, D.C. 20006
(202) 333-0920
Monday, August 9
9:30 a.m. - Decision Making Information
Vincent P. Barabba
1:00 p.m. - Chilton Research
Robert McMillan
3:00 p.m. - Market Opinion Research
Robert Teeter
Tuesday, August 10
9:30 a.m. - Market Facts
Omar Bendikas
1:00 p.m. - Cambridge Opinion Studies
Richard Hochhauser
3:00 p.m. - Opinion Research Corporation
Thomas W. Benham
Tab B
July 27, 1971
Mr. Richard Hochhauser
Cambridge Opinion Studies, Inc.
625 Madison Avenue
New York, New York
10022
Dear Dick:
This is to confirm our telephone conversation of yesterday
regarding polling in the 1972 campaign. A meeting of up to
two hours duration has been scheduled at 1 p.m. on Tuesday,
August 10. The purpose of the meeting is not to discuss a
detailed, comprehensive proposal for the campaign, but to
allow us to become familiar, in depth, with the particular
capabilities of Cambridge Opinion Studies, Inc. as they
might apply to our plans in the polling area.
In particular, we would be interested in your recommendations
and past experience relating to:
(1) The type of polling information which should be
provided to the campaign, particularly reflecting changes in
the state-of-the-art since 1968.
(2) How survey research can best be related to other
campaign activities, such as media advertising, travel schedul-
ing, field activities, etc.
(3) Criteria for determining which voters should be the
"target voters"; that is, those people who will vote in greater
numbers for the President if particular emphasis is placed on
them during the campaign.
(4) Technical approaches to measuring and projecting eli-
gibility VS. intention VS. likelihood of voting in November of
1972--among the total electorate, and within target voter seg-
ments of interest.
(5) Analytical approaches to filtering "total" importance
for national and local issues down to "leverage" issues expected
to influence actual voting behavior.
-2-
(6) Analytical approaches to structuring target segments
of the electorate for continuous "tracking" on the basis of
demographic or attitudinal groupings of interest.
If you need any additional information, please give me a call.
We look forward to seeing you on August 10.
Sincerely,
Robert H. Marik
Week Ending:
week rading:
WOUN
and
RNC PROJECT
7/3
7/17
7/31
8/19
8/28
9/11
9/25
10/9
10/23
1/6
"/20
12/
14
12/18
TIMETABLE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
CONFIDENTIAL
I. TARGET AND
research
U
0
book
DIRECT COMMUNICATION
II. COMPUTER
reappertionment
file
aguisition
TECHNOLOGY
-0
nation
a/
county
election
file
unfuired
test of dominar
tarea
area
of
influduce
mode
Consus
test
of
media
allow
110n
model
?
state
report
Consity Bedrock Report
7
with census
election by Arect
and
surveydata
Demagraphic Report
(Dalabsave
sub-ccunty)
"Ratione / making of countres
national
County
Swint Vote
Report
\
III. DELAWARE
11
censul
and
electi
data
mage
PROJECT
developm
0
visual
display
I
IV DIRECT MAIL
-
0
research
all
assects
inch
line
costs
tooks
loves
and
Vendors
comprekensive
dualysis
V POLLING
labs
->
rest or
Every
report
TABL
OFINAL REPORT
INTERN
7
or
VI. NAME LIST
0
lota aguisition and com pilate
)
FINAL
Drani
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON, D.C. 20006
July 28, 1971
(202) 333-0920
MEMORANDUM FOR: THE ATTORNEY GENERAL
FROM:
JEB S. MAGRUDER
SUBJECT:
TRACKING PRESIDENTIAL CONTENDERS
Attached is a memo by Pat Buchanan outlining a strategy for
dealing with opposition contenders. Several specific recom-
mendations are made which will establish the direction and
scope of our activities over the next several months.
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
July 28, 1971
WASHINGTON, D.C. 20006
(202) 333.0920
CONFIDENTIAL
The clear and present political danger is that Senator
Muskie, the favorite in the early primaries, will promenade
through the primaries, come into the convention with a clear
majority and enormous momentum for November. That would be
bad news for US.
If there is to be a contested convention, a divided con-
vention -- the first priority is to trip up Muskie in the
primaries. This is in Kennedy's interest, in Humphrey's inter-
est, in our interest.
Thus, Senator Muskie is Target A as of mid-summer for our
operation. Our specific goals are (a) to produce political
problems for him, right now, (b) to hopefully help defeat him
in one or more of the primaries (Florida looks now to be the
best early bet, California, the best later bet), and (c) finally,
to visit upon him some political wounds that will not only
reduce his chances for nomination -- but damage him as a candi-
date, should he be nominated.
As for the other Democrats, Kennedy, Jackson and Humphrey
are the only credible ones we see - Humphrey the most desirable
from our viewpoint. But any of these three -- especially
Kennedy and even Jackson -- should be the subject of attack.
For the next several months, especially while Muskie is
hibernating in Maine for the summer, we proposed to concentrate
our efforts on him.
Approve
Disapprove
Comment
How. In the long run, for the November election, the best
offense against Muskie is to point him as far left as possible,
leaving the President as much of the center as possible. For
the nomination, however, any stick should be used to beat him.
He can and should be attacked from Right and Left.
Page 2
For example, from the right, Muskie can be charged with
cutting space and defense and throwing union workers out of
jobs, with killing the SST and thus killing Seattle, with smear-
ing the FBI, and Mr. Hoover, with endorsing Communist-Kook dem-
onstrations, with favoring "forced integration," etc. From
the Left -- and we should not ignore this line of attack -- it
can be argued that Muskie is an amoral opportunist who supported
the war when he didn't believe in it, who has protected polluters,
who lacks the political courage of McGovern, who is indecisive
and gutless, who is trying to have his toadies at the DNC
"broker" the convention, instead of have it open -- of having
spent a dozen years in the Senate without having accomplished
a single objective.
Further, we should begin now to acquire two, three or sev-
eral tags, to stick Muskie with -- such as the "Tricky Dick"
that has been so damaging to the President over the years when
utilized by his political enemies.
JACKSON. This presents a serious problem. First, Scoop
is a friend of sorts of the President's, a supporter on defense
and most foreign policy issues. Secondly, while he would be a
formidable opponent for the President, if nominated, he cannot
realistically be nominated -- unless the political focus turns
to matters of war and peace and security. Then while it would
be in our interest to have him knock Muskie down in Florida --
such a stunning victory for Jackson would boost him into a long
shot for the nomination and a strong shot Vice President -- on
a Kennedy ticket.
Any attack on Jackson, whose hard-line credentials are
awfully good, would -- if it were to be an effective attack ---
focus on his "secret liberalism," portraying him as the Errand
Boy of George Meany. This could be done; it might actually
"elevate Jackson (drawing the media to him) to the point where
it would actually assist him in a Democratic Primary.
But, do we want to attack Scoop Jackson at all? This is
a question for higher ups. Where, for example would Jackson
stand in a Nixon-Kennedy race, where Jackson was not on the
Kennedy ticket, Scoop is 60 or more -- 1972 is his last run at
the nomination - would he prefer a seat in a Nixon Cabinet or
a Kennedy Cabinet? Again, higher ups should decide if and when
we should pull the lanyard on Scoop Jackson. Surely, it would
make news.
Page 3
Options: Attack Jackson as any other candidate.
Approve
Disapprove
Comment
Go easy on Jackson in the hopes of hurting Muskie.
Approve
Disapprove
Comment
KENNEDY. A major target of opportunity, but not the
primary target. Focus here should be on immaturity, reckless-
ness, jet-setter --- not up to the stature required or stability
required of a President.
HUMPHREY. If we have to run against someone, we prefer
Humphrey right now, as no President is so virtuous as to be
granted George McGovern to run against. Humphrey's nomination
would be in our interest -- it may be necessary, frankly, to
provide him with support.
McCLOSKEY. At this point, we agree McCloskey should not
be attacked by his superiors within the GOP, or the national Adm-
inistration -- in a manner to elevate him. Clearly, we believe
that the proper way to deal with McCloskey is to have his national
appearances (the media gives him network time regularly) matched
by someone of Congressional level -- like Jack Kemp, who is be-
ginning to match McCloskey and trouble him on their joint appear-
ances. No major attack from the Cabinet, Vice Presidential or
RNC National level, or Congressional leadership level should be
made at this time --- in our view.
The proper way to discredit McCloskey is to (a) paint him
as far left as possible and (b) if at all possible, find his
sources of support, publicize them, and paint him as simply a
pawn or cat's paw of the Democratic Party. Our objective is to
damage his credibility with Republicans.
But we should do nothing to allow him to paint himself as
a political martyr.
Specific options are detailed in the attached memorandum
from Jeb Magruder.
Page 4
RESOURCES
MONDAY is a credible publication--which gets irregular
wire copy--and which we shall use weekly to move party line
material aimed at issues dividing Democrats.
Bob Dole can be effective, but only occasionally--like
Ford and Scott, he is inhibited by his relationship, his Senator-
ial courtesy to a fellow member if you will.
The White House Staff which could be utilized to put out
some of this party-line material -- not for attribution of
course -- on Muskie, is currently inhibited by an edict of "no
politics" in 1971. We might need to have this altered for some
individuals -- as we can serve as regular conduits for the kind
of political material we want to move. The White House staff
should be considered as a resource in the near future to pass
on not-attributed material to the press.
Approve
Disapprove
Comment
The Vice President -- We will need to know his inclinations
and the President's desires on his use -- but he could be ex-
tremely effective in selected political attacks. He gets enor-
mous coverage -- and he can put across a credible line on the
Democrats.
Should the Vice President be used as a resource for opposi-
tion attack?
Yes
No
Comment
The Republican Party outside Washington -- especially state
chairmen and state officers -- should be put to use. We believe
that a co-ordinated system should be set up of calling these
Chairmen, to have them issue coordinated attacks when something
like the Kennedy comment on RN re: Vietnam breaks -- and to issue
regular statements on the arrival of major Democratic candidates
in their state.
Approve
Disapprove
Comment
These last are political animals by choice, and their
attacks upon Democrats do notconstitute partisanship on the
part of the White House. (Statements for these individuals
could be drafted in our shop, but transmitted to the states via
RNC.)
Page 5
Some discussion has gone on of using the Citizens as
Middle Man between WH and RNC -- we can of course follow that
procedure, but, given a secure man at the RNC of which there
are many, we think that direct contact would be best from
here. We currently follow this procedure in drafting materials
for Monday. We need to know basic policy on this.
(1) Direct contact with RNC be made through Buchanan shop.
Approve
Disapprove
Comment
(2) Establish in Citizens (target date November 1) an
operational arm which will implement strategy and tactics ini-
tiated by Buchanan shop.
Approve
Disapprove
Comment
Finally, we are giving some thought to preparing paid media
advertisements -- issue-oriented -- in here and have them placed
by the Citizens Group, or some political group formed in the
various states. This can be an effective tool for driving home
particular issue points we need made -- and drive them home be-
fore the political season starts -- when little is believed
anyhow.
Approve
Disapprove
Comment
Special Projects. We would like to utilize Ron Walker's
resources where possible to handle some close-in operations,
pickets and the like, when candidates visit various cities. The
candidate normally brings with him his own media; he attracts
local media; and we would like to be able to "piggy back" on that
media -- with our own operations, anti-candidate. This requires
support activities from some source; Ron has an operation in
place; and they will need approval -- either general or specific
-- for these covert operations.
Approve
Disapprove
Comment
Contact with Walker for activities may be made directly
from Buchanan shop.
Approve
Disapprove
Comment
Contact with Walker should be made through operational arm
in Citizens but initiated in Buchanan shop.
Approve
Disapprove
Comment
Page 6
Further, for non close-in operations -- we should use
party personnel, working through the national committee. By
these I mean handbills outside factory gates in the morning
and evening -- when Muskie votes against some appropriations
for SST. Something of that nature, which the local party can
surely handle.
Approve
Disapprove
Comment