Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
From Magruder to the Attorney General RE: ideas from the Campaign Strategy Group. Strategy Statement from the Group and draft of a statement for RN attached. 13pgs. [Subject: Campaign] [Memo], 12/16/1971
List of potential questions and suggested responses for the Maryland chairman of the Committee for the Re-Election of the President. 5 pgs. [Subject: Campaign] [Other Document], no date
News statement announcing the formation of the Maryland Committee for the Re-Election of the President and biographical sketch of Edward P. Thomas, who announced the body's creation. 6 pgs. [Subject: Campaign] [Other Document], 12/15/1971
News release announcing the formation of the Oregon Committee to Re-Elect the President. List of potential questions and suggested responses for the Committee's chairman attached. 6 pgs. [Subject: Campaign] [Other Document], 12/17/1971
From Dent to unknown RE: the need for a telephone conversation. Note from Higby written on same memo. Sheet of handwritten notes on a meeting between Dent and Haldeman attached. 2 pgs. [Subject: White House Staff] [Report], 12/14/1971
From Dent to Haldeman RE: attached information on various Senate races. 1 pg. [Subject: Campaign] [Memo], 12/15/1971
From Dent to the Attorney General RE: Senate races in southern and border states. 3 pgs. [Subject: Campaign] [Memo], 12/14/1971
Notes relating to a potential meeting with RN to be arranged through Haldeman's office. 1 pg. [Subject: White House Staff] [Memo], 12/8/1971
From Dent to RN RE: the Southern GOP Conference and its support for RN. 2 pgs. [Subject: Campaign] [Memo], 7/7/1971
From Dent to the Attorney General RE: the Texas gubernatorial campaign. 2 pgs. [Subject: Campaign] [Memo], 12/10/1971
From Dent ot the Attorney General RE: Mel Broughton as the North Carolina RN chairman. 1 pg. [Subject: Campaign] [Memo], 12/15/1971
From Dent to Attorney General RE: "Americans for Agnew." 1 pg. [Subject: Campaign] [Memo], 12/8/1971
Handwritten notes relating to various campaign matters relating to Buchanan. 3 pgs. [Subject: Campaign] [Other Document], no date
From Buchanan to Haldeman RE: RN's name on the New Hampshire ballot. 1 pg. [Subject: Campaign] [Memo], 12/9/1971
From Buchanan to Haldeman and Colson RE: attached information on Wallace. 1 pg. [Subject: Campaign] [Memo], 12/10/1971
News article written by Nick Thimmesch titled "Wallace Feels Vindication on Former Stands." Handwritten notes added by unknown. 3 pgs. [Subject: Campaign] [Other Document], 12/11/1971
From Buchanan to Haldeman RE: information from John Sears. 1 pg. [Subject: White House Staff] [Memo], 12/1/1971
From Buchanan to the Attorney General and Haldeman RE: conservative support for RN. 1 pg. [Subject: Campaign] [Memo], 12/3/1971
From Buchanan to the Attorney General and Haldeman RE: Ashbrook's announcement and its repercussions. 1 pg. [Subject: Campaign] [Memo], 12/15/1971
Handwritten note relating to a briefing for Dick Allen. 1 pg. [Subject: Campaign] [Other Document], no date
From Richard V. Allen to Haldeman RE: conservative politics in the election. 1 pg. [Subject: Campaign] [Memo], 12/15/1971
From M. Stanton Evans to Richard Allen RE: Allen's role in RN's administration. 1 pg. [Subject: White House Staff] [Letter], 11/17/1971
Seventh page of a document relating to various political issues. Information on M. Stanton Evans and defense underlined. 1 pg. [Subject: Foreign Policy] [Other Document], no date
Handwritten note relating to Herb Klein and his election information from Jimmy Snyder and Joe Napolitan. 1 pg. [Subject: Campaign] [Other Document], no date
From Klein to RN RE: Information from Jimmy Snyder and Joe Napolitan on RN's election chances and a potential Humphrey campaign. 1 pg. [Subject: Campaign] [Memo], 12/10/1971
From Strachan to Higby RE: information on the Republican National Committee. 1 pg. [Subject: Campaign] [Memo], 11/26/1971
From Koch to Colson RE: notes from a meeting with Bob Dole. Key points of meeting attached. 3 pgs. [Subject: Campaign] [Memo], 11/24/1971
Fourth page of a document relating to campaign information obtained by various White House officials. Handwritten notes added by unknown. 2 pgs. [Subject: Campaign] [Other Document], no date
From Colson to Haldeman RE: Koch's meeting with Bob Dole. 1 pg. [Subject: Campaign] [Memo], 12/10/1971
Handwritten notes relating to campaign advice from Mitchell and the Attorney General. 2 pgs. [Subject: Campaign] [Other Document], 11/29/1971
Handwritten notes relating to a Republican National Committee Program Book. 1 pg. [Subject: Campaign] [Other Document], 11/23/1971
Strategy Statement issued by the Committee for the Re-Election of the President laying out advice for the primary season and the general campaign. 7 pgs. [Subject: Campaign] [Report], 12/7/1971
Scholar Source Context
Document identity
localId
26145920
label
WHSF: Contested, 27-6
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145920
sourceUrl
contentType
document
title
WHSF: Contested, 27-6
description
This file contains:
From Magruder to the Attorney General RE: ideas from the Campaign Strategy Group. Strategy Statement from the Group and draft of a statement for RN attached. 13pgs. [Subject: Campaign] [Memo], 12/16/1971
List of potential questions and suggested responses for the Maryland chairman of the Committee for the Re-Election of the President. 5 pgs. [Subject: Campaign] [Other Document], no date
News statement announcing the formation of the Maryland Committee for the Re-Election of the President and biographical sketch of Edward P. Thomas, who announced the body's creation. 6 pgs. [Subject: Campaign] [Other Document], 12/15/1971
News release announcing the formation of the Oregon Committee to Re-Elect the President. List of potential questions and suggested responses for the Committee's chairman attached. 6 pgs. [Subject: Campaign] [Other Document], 12/17/1971
From Dent to unknown RE: the need for a telephone conversation. Note from Higby written on same memo. Sheet of handwritten notes on a meeting between Dent and Haldeman attached. 2 pgs. [Subject: White House Staff] [Report], 12/14/1971
From Dent to Haldeman RE: attached information on various Senate races. 1 pg. [Subject: Campaign] [Memo], 12/15/1971
From Dent to the Attorney General RE: Senate races in southern and border states. 3 pgs. [Subject: Campaign] [Memo], 12/14/1971
Notes relating to a potential meeting with RN to be arranged through Haldeman's office. 1 pg. [Subject: White House Staff] [Memo], 12/8/1971
From Dent to RN RE: the Southern GOP Conference and its support for RN. 2 pgs. [Subject: Campaign] [Memo], 7/7/1971
From Dent to the Attorney General RE: the Texas gubernatorial campaign. 2 pgs. [Subject: Campaign] [Memo], 12/10/1971
From Dent ot the Attorney General RE: Mel Broughton as the North Carolina RN chairman. 1 pg. [Subject: Campaign] [Memo], 12/15/1971
From Dent to Attorney General RE: "Americans for Agnew." 1 pg. [Subject: Campaign] [Memo], 12/8/1971
Handwritten notes relating to various campaign matters relating to Buchanan. 3 pgs. [Subject: Campaign] [Other Document], no date
From Buchanan to Haldeman RE: RN's name on the New Hampshire ballot. 1 pg. [Subject: Campaign] [Memo], 12/9/1971
From Buchanan to Haldeman and Colson RE: attached information on Wallace. 1 pg. [Subject: Campaign] [Memo], 12/10/1971
News article written by Nick Thimmesch titled "Wallace Feels Vindication on Former Stands." Handwritten notes added by unknown. 3 pgs. [Subject: Campaign] [Other Document], 12/11/1971
From Buchanan to Haldeman RE: information from John Sears. 1 pg. [Subject: White House Staff] [Memo], 12/1/1971
From Buchanan to the Attorney General and Haldeman RE: conservative support for RN. 1 pg. [Subject: Campaign] [Memo], 12/3/1971
From Buchanan to the Attorney General and Haldeman RE: Ashbrook's announcement and its repercussions. 1 pg. [Subject: Campaign] [Memo], 12/15/1971
Handwritten note relating to a briefing for Dick Allen. 1 pg. [Subject: Campaign] [Other Document], no date
From Richard V. Allen to Haldeman RE: conservative politics in the election. 1 pg. [Subject: Campaign] [Memo], 12/15/1971
From M. Stanton Evans to Richard Allen RE: Allen's role in RN's administration. 1 pg. [Subject: White House Staff] [Letter], 11/17/1971
Seventh page of a document relating to various political issues. Information on M. Stanton Evans and defense underlined. 1 pg. [Subject: Foreign Policy] [Other Document], no date
Handwritten note relating to Herb Klein and his election information from Jimmy Snyder and Joe Napolitan. 1 pg. [Subject: Campaign] [Other Document], no date
From Klein to RN RE: Information from Jimmy Snyder and Joe Napolitan on RN's election chances and a potential Humphrey campaign. 1 pg. [Subject: Campaign] [Memo], 12/10/1971
From Strachan to Higby RE: information on the Republican National Committee. 1 pg. [Subject: Campaign] [Memo], 11/26/1971
From Koch to Colson RE: notes from a meeting with Bob Dole. Key points of meeting attached. 3 pgs. [Subject: Campaign] [Memo], 11/24/1971
Fourth page of a document relating to campaign information obtained by various White House officials. Handwritten notes added by unknown. 2 pgs. [Subject: Campaign] [Other Document], no date
From Colson to Haldeman RE: Koch's meeting with Bob Dole. 1 pg. [Subject: Campaign] [Memo], 12/10/1971
Handwritten notes relating to campaign advice from Mitchell and the Attorney General. 2 pgs. [Subject: Campaign] [Other Document], 11/29/1971
Handwritten notes relating to a Republican National Committee Program Book. 1 pg. [Subject: Campaign] [Other Document], 11/23/1971
Strategy Statement issued by the Committee for the Re-Election of the President laying out advice for the primary season and the general campaign. 7 pgs. [Subject: Campaign] [Report], 12/7/1971
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26145920
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
18974b1b9da05800
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
6
12/16/1971
Campaign
Memo
From Magruder to the Attorney General RE:
ideas from the Campaign Strategy Group.
Strategy Statement from the Group and draft
of a statement for RN attached. 13pgs.
27
6
>
Campaign
Other Document
List of potential questions and suggested
responses for the Maryland chairman of the
Committee for the Re-Election of the
President. 5 pgs.
27
6
12/15/1971
Campaign
Other Document
News statement announcing the formation of
the Maryland Committee for the Re-Election
of the President and biographical sketch of
Edward P. Thomas, who announced the
body's creation. 6 pgs.
27
6
12/17/1971
Campaign
Other Document
News release announcing the formation of
the Oregon Committee to Re-Elect the
President. List of potential questions and
suggested responses for the Committee's
chairman attached. 6 pgs.
Tuesday, July 12, 2011
Page 1 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
6
12/14/1971
White House Staff
Report
From Dent to unknown RE: the need for a
telephone conversation. Note from Higby
written on same memo. Sheet of handwritten
notes on a meeting between Dent and
Haldeman attached. 2 pgs.
27
6
12/15/1971
Campaign
Memo
From Dent to Haldeman RE: attached
information on various Senate races. 1 pg.
27
6
12/14/1971
Campaign
Memo
From Dent to the Attorney General RE:
Senate races in southern and border states. 3
pgs.
27
6
12/8/1971
White House Staff
Memo
Notes relating to a potential meeting with RN
to be arranged through Haldeman's office. 1
pg.
27
6
7/7/1971
Campaign
Memo
From Dent to RN RE: the Southern GOP
Conference and its support for RN. 2 pgs.
Tuesday, July 12, 2011
Page 2 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
6
12/10/1971
Campaign
Memo
From Dent to the Attorney General RE: the
Texas gubernatorial campaign. 2 pgs.
27
6
12/15/1971
Campaign
Memo
From Dent ot the Attorney General RE: Mel
Broughton as the North Carolina RN
chairman. 1 pg.
27
6
12/8/1971
Campaign
Memo
From Dent to Attorney General RE:
"Americans for Agnew." 1 pg.
27
6
>
Campaign
Other Document
Handwritten notes relating to various
campaign matters relating to Buchanan. 3
pgs.
27
6
12/9/1971
Campaign
Memo
From Buchanan to Haldeman RE: RN's name
on the New Hampshire ballot. 1 pg.
Tuesday, July 12, 2011
Page 3 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
6
12/10/1971
Campaign
Memo
From Buchanan to Haldeman and Colson
RE: attached information on Wallace. 1 pg.
27
6
12/11/1971
Campaign
Other Document
News article written by Nick Thimmesch
titled "Wallace Feels Vindication on Former
Stands." Handwritten notes added by
unknown. 3 pgs.
27
6
12/1/1971
White House Staff
Memo
From Buchanan to Haldeman RE:
information from John Sears. 1 pg.
27
6
12/3/1971
Campaign
Memo
From Buchanan to the Attorney General and
Haldeman RE: conservative support for RN.
1 pg.
27
6
12/15/1971
Campaign
Memo
From Buchanan to the Attorney General and
Haldeman RE: Ashbrook's announcement
and its repercussions. 1 pg.
Tuesday, July 12, 2011
Page 4 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
6
Campaign
Other Document
Handwritten note relating to a briefing for
Dick Allen. 1 pg.
27
6
12/15/1971
Campaign
Memo
From Richard V. Allen to Haldeman RE:
conservative politics in the election. 1 pg.
27
6
11/17/1971
White House Staff
Letter
From M. Stanton Evans to Richard Allen RE:
Allen's role in RN's administration. 1 pg.
27
6
>
Foreign Policy
Other Document
Seventh page of a document relating to
various political issues. Information on M.
Stanton Evans and defense underlined. 1 pg.
27
6
Campaign
Other Document
Handwritten note relating to Herb Klein and
his election information from Jimmy Snyder
and Joe Napolitan. 1 pg.
Tuesday, July 12, 2011
Page 5 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
6
12/10/1971
Campaign
Memo
From Klein to RN RE: Information from
Jimmy Snyder and Joe Napolitan on RN's
election chances and a potential Humphrey
campaign. 1 pg.
27
6
11/26/1971
Campaign
Memo
From Strachan to Higby RE: information on
the Republican National Committee. 1 pg.
27
6
11/24/1971
Campaign
Memo
From Koch to Colson RE: notes from a
meeting with Bob Dole. Key points of
meeting attached. 3 pgs.
27
6
>
Campaign
Other Document
Fourth page of a document relating to
campaign information obtained by various
White House officials. Handwritten notes
added by unknown. 2 pgs.
27
6
12/10/1971
Campaign
Memo
From Colson to Haldeman RE: Koch's
meeting with Bob Dole. 1 pg.
Tuesday, July 12, 2011
Page 6 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
6
11/29/1971
Campaign
Other Document
Handwritten notes relating to campaign
advice from Mitchell and the Attorney
General. 2 pgs.
27
6
11/23/1971
Campaign
Other Document
Handwritten notes relating to a Republican
National Committee Program Book. 1 pg.
27
6
12/7/1971
Campaign
Report
Strategy Statement issued by the Committee
for the Re-Election of the President laying
out advice for the primary season and the
general campaign. 7 pgs.
Tuesday, July 12, 2011
Page 7 of 7
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYL.ANIA AVENUE NW
WASHINGTON D C 20006
December 16, 1971
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: THE CAMPAIGN STRATEGY GROUP
Three major areas were covered this week by the Campaign Strategy
Group: (1) A preliminary advertising presentation by Peter Dailey;
(2) Review of a preliminary design for the RNC Convention program
and tickets; and (3) The timing of the President's announcement
for re-election in relation to the New Hampshire primary.
ADVERTISING PRESENTATION. Pete Dailey discussed the preliminary
strategy statement for advertising (Tab A). The group was in
general agreement with the ideas set forth in that outline.
Four ideas were presented for a slogan for the New Hampshire campaign.
1. NIXON FOR THE U.S.A.
2. PRESIDENT NIXON FOR PRESIDENT
3. RE-ELECT OUR PRESIDENT - There was lengthly discussion on
which slogan was more appropriate, RE-ELECT OUR PRESIDENT
or RE-ELECT THE PRESIDENT. It was the general consensus
that for most voters, a commitment to President Nixon is
made not on an emotional basis, but on a pragmatic evalu-
ation of his effectiveness in office. Therefore, the use
of "the" rather than "our" would reflect better the commit-
ment which was being sought from the voter.
4. THE PRESIDENT NEEDS YOU--AMERICA NEEDS THE PRESIDENT -
This reflects a theme of involvement which will be further
developed over the next several days. It could be used
in conjunction with any of the three preceding slogans.
:
CONFIDENTIAL
-2-
Of the slogans presented, the group favored RE-ELECT THE
PRESIDENT. They also felt that the involvement message in
number 4 above should be included in some form. The final
recommendations regarding advertising content for New
Hampshire will be developed by Pete Dailey, taking into
consideration the comments of the Strategy Group, as well
as those of other campaign advisors.
CONVENTION PROGRAMS AND TICKETS. Some preliminary artwork by
B.B.D. & 0. was shown to the group. The design was oriented
very closely to the stars and stripes of the American flag.
It was the consensus of the group that such a close resem-
blance to the flag might offend delegates and others, particu-
larly when programs and placards are discarded on the floor.
B.B.D. & 0. will be invited to Washington to discuss other
design themes for the convention.
PRESIDENTIAL ANNOUNCEMENT RELATING TO NEW HAMPSHIRE. Senator
Muskie has committed to an announcement regarding his
Presidential candidacy on Tuesday, January 4th.
The question was raised of the most appropriate date for the
announcement by the President of his candidacy for a second
term. Petitions for nominations in New Hampshire can be filed
any time during the period of December 23rd through January 6th.
Immediately upon receipt of the petition, the Secretary of State
will wire the candidate concerning the filing, and the candidate
has ten days from that date to react if he wants his name re-
moved from the ballot. It is the thinking of the group that
this ten day period should not be allowed to elapse before the
President makes an announcement of his candidacy.
The alternatives for the date of the announcement are:
1. Thursday, December 23rd - This is the first
day for filing in New Hampshire. It would
violate the letter of the President's
announced intention of being non-political
in 1971. On the other hand, it would have
the advantage of showing action by the
President on the first date that the 1972
CONFIDENTIAL
-3-
nominating process could formally begin,
and would, therefore, not suggest any
reactions to announcements by other
candidates. It would also gain news cover-
age before the holidays and might get
favorable play over that period when people
are less involved in their own day-to-day
business activities. It would not be in
competition with the Muskie announcement of
January 4th.
There will be substantial television exposure
of the President and the First Family during
the week of December 20-24 through other
special events. On the 20th, the President
will be in Bermuda with Prime Minister Heath.
He will return on the 21st. On that date
there will be a TV special, "A Day in the Life
of the President," at 7:30 p.m., followed by
a special on the Bermuda conference. On the
24th, the President will broadcast a Christmas
message to the nation, and Julie Eisenhower
will be featured on a CBS special at 10:30 p.m.
An announcement of candidacy may not be
appropriate at this time.
2. Monday, January 3rd - The President had
formerly stated that 1971 would be a non-
political year. The announcement on the first
working day of 1972 would be consistent with
that policy and yet reflect the importance
which the President attaches to his decision
to seek a second term in office. This date has
the advantage of being ahead of the Muskie
announcement, and on one of the best days of
the week for news coverage. However, the
President will deliver a radio speech on
January 2, which will be in the newspaper on
the 3rd. (It is anticipated that the President
will be in California or Florida.)
CONFIDENTIAL
-4-
3. Wednesday, January 5th - This would directly
follow the Muskie announcement. It would be
within the filing period, so as to avoid a
period of speculation in the press about the
President's intentions, which might undermine
his credibility about seeking the nomination
in a straightforward way. In the case of both
the 3rd and the 5th, the President would be
sharing news coverage with Senator Muskie.
There might be some suggestion in each case
that Senator Muskie's announcement had
triggered a similar action on the part of the
President. (It is anticipated that the
President will be in California or Florida.)
4. Saturday, January 8 - The President will be in
California hosting Prime Minister Sato of
Japan on January 6 and 7. It would probably
not be appropriate to release the announcement
at that time. January 8th is still within the
week of the final New Hampshire filing date.
(It is anticipated that the President will be
in California.)
5. Monday, Tuesday, Wednesday, January 10, 11, 12 -
The announcement would be sufficiently after that
of Muskie to avoid the sharing of media coverage.
(It is anticipated that the President will be in
Washington.) On January 13th-16th there will be
conflicting events.
The group believes that there would be no negative conse-
quences of the President being an announced candidate. The
Equal Time Provision only applies to candidates formally
nominated by their parties. The Fairness Doctrine always
applies, and an announcement should cause no change in its
interpretation.
The group favored either January 3, which would upstage the
Muskie announcement, or January 10, which would be after the
Muskie coverage had died down.
CONFIDENTIAL
-5-
A rough draft is attached (Tab B) to illustrate the type of
statement which is recommended. It might be included in a letter
to Governor Dwinell of New Hampshire, simultaneously released
by Ron Ziegler in Washington. There was some strong feeling,
however, that the President should make the statement personally,
particularly if he did not plan to make an appearance in New Hamp-
shire during the primary campaign. The personal announcement
should not be formally staged, but could be made at an impromptu
news conference or similar setting.
MISCELLANEOUS. A brief discussion covered the possibility of
Congressman John Ashbrook's entry as a conservative candidate
in one or more of the primary elections. It was felt that
although he had very low name identification, he could make
some impact in New Hampshire with the active support of
William Loeb. If he entered New Hampshire, his name would
almost certainly be in the Florida primary. In that larger
state, he would probably need substantial funding to achieve
as much as 15% of the vote. Although the state Republican
leadership is firmly behind the President, Congressman
Ashbrook's possible candidacy should not be taken lightly
because of the large conservative sentiment in the state.
With regard to activities of the Democratic opposition, there
was feeling that Muskie's position had improved with recent
events. The Muskie people are apparently asking for commit-
ments now from leading Democrats in key states and forcing
them to align themselves early. That was a factor in Senator
Tunney's announcement in California, as well as his desire
to control the state delegation at the Convention. Vernon
Jordon of the Urban League has commented that Muskie's staff
is not of high quality.
One strategy that was suggested to weaken Muskie was, in our
own press comments, to reflect high expectations for him in
the primaries. For example, if we stated that he was expected
to get 65% of the vote in New Hampshire, and he got 55%, we
could suggest that he was weaker with his own party than
originally believed. A Muskie-Jackson ticket, without a bitter
fight in the primaries and the Convention, could be very dangerous
for us.
JEB S. MAGRUDER
TAB A
STRATEGY STATEMENT
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
DECEMBER 7, 1971
STRATEGY STATEMENT
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
The purpose of this document is to set forth basic communications
objectives and strategies for the initial, or primary states of the
campaign, and to discuss a plan of action for later stages.
It is based upon the conditions of today, and is, of course, subject
to alteration as circumstances dictate a need for change.
THE PRIMARIES
The objectives in the primary campaign will be to:
1. Encourage a large vote for the President.
2. Provide necessary support and materials for a "grass
roots" movement.
3. Avoid creating an image of the President that would
equate him in people's minds as "another politician scrambling for
primary votes" along with other contenders.
4. Avoid heavy primary campaign advertising expenditures.
5. Encourage and stimulate campaign workers.
6. Inform, via advertising and promotion that the Presi-
dent wants and needs their help and their vote, and to overcome an
apathy that may exist among supporters.
- 2 -
Reasons for these recommendations are as follows:
1. The President, as of now, faces no formidable opposition.
To run a heavy campaign could tend to lower him, in the eyes of voters,
to the level of other campaigners. He would be saying he takes the
opposition seriously.
2. It is particularly important to avoid early, heavy
expenditures. There has been much publicity recently concerning the
proposed campaign funding legislation, and the President's threatened
veto. The Republicans have been described as having "plenty of cash,"
while the Democrats have been described as "debt-ridden." To spend
heavily at this stage could provide an issue (which the opposition
needs). That issue would be to picture the President as trying to
"buy" the election, and of the Republicans as the party of the rich.
3. Finally, it is neither necessary nor desirable to expose
major strategies during the primary campaigning. We must assume the
opposition will carefully record our efforts and words in a search
for issues and counters to our positions.
THE PRIMARY STRATEGY
The creative objective in the primaries will be to position the
President as what he is. the President of the United States, and
not just another contender for office. He is a man of courage, of
character. He is sincere. He has kept his promises. lle is concerned
- 3 -
about our domestic problems, and he is working for world peace.
The public must know that the President wants, and needs, their
support. The President cares. But he is the President. He is
"doing his job." In short, the advertising campaign will have the
appearance of "statesmanship."
It is recommended that for the first primary in New Hampshire, the
effort consist of:
1. Campaign materials
a. Bumper stickers, buttons
b. Brochure
2. Media
a. Daily and local weekly newspaper insertions
b. Radio
C. Diroct Mail
Television and outdoor is not recommended in that local television is
weak, and Boston stations must be purchased to cover New Hampshire.
This coverage would also extend into a wide New England area, and
tend to defeat the grass-roots image. Further, it would add sub-
stantially to the compaign's cost. Outdoor is excluded in that it
is not a particularly good medium in the winter months; the President
does not have an awareness problem; and there appears to be some
- 4 -
feeling against outdoor in the state.
The immediate need is for promotional materials, particularly bumper
stickers and buttons, so that campaign workers feel they have some-
thing to work with. Approval is required immediately for delivery
in January.
A local agency will be retained for media placement to facilitate this
matter, and to further the image of local support.
The preparation of newspaper advertisements and radio commercials
should begin when research is received after Christmas. There will
be time to prepare them then, and with the aid of research, will be
properly focused on the concerns of the people of New Hampshire.
Other primaries will follow this same basic strategy, with alterations
to fit local media and promotion needs.
Finally, the people of New Hampshire have long supported President
Nixon. If time permits, a short visit to the state by the President
would re-assure them that he remembers, and that he cares about
their vote. One day would probably achieve more than all the primary
advertising.
- 5 -
TESTING
The question has been raised as to the possibility of using the
primaries as "test markets" for future strategies. It is recommended
that this not be undertaken at this time for the following reasons:
1. Test marketing, to be measurably effective, requires
sufficient reach and frequency directed towards a target group
in order to reasure changes in attitude and action. This would
require significant expenditures. Further, it is critical to know
exactly what the attitude of the group is prior to the test, in
order to measure the after-effects of the test itself. This
requires prior research.
2. Test results from certain groups, while interesting
in February and March, may be invalid by fall. Finally, it is
difficult (and dangerous) to project results from limited test
marketing.
The concept of testing, however, is a valid one, and will be used
in other forms during the preparation of the campaign.
THE LATER STAGE
The next, or major stage of the campaign will be developed following
this procedure. First, the objective will be to develop communications
that genuinely motivate people to vote for the President. A major
national campaign will be developed. Additionally, special cam-
paigns, directly targeted at certain groups and regions will be
- 6 -
developed, including communications directed at:
1. Key states
2. Problem markets
3. The Jewish vote
4. Blacks
5. Chicanos and Puerto Ricans
6. Senior citizens
7. Rank and file labor
8. Youth
It is premature and not to the benefit of this group to develop
these strategies now, without the benefits of thorough analysis
of research findings, the counsel of those who are now deeply
involved, and the inputs of key experts who will be brought into
the communications group.
A timetable, indicating requirements and due dates for each section
and stage of the communications campaign will be prepared and
available in January.
TAB B
CONFIDENTIAL
DRAFT
STATEMENT BY THE PRESIDENT
ON HIS CANDIDACY FOR A SECOND TERM
As you may know, a committee of New Hampshire citizens has
filed petitions to place my name on the Presidential
primary election ballot in that state. I am most gratified
by their expression of support. As this election year
begins, I feel that both they and all of the American people
ought to know my thoughts about 1972.
When I took the oath of office in January, 1969, I said
We are caught in war, wanting peace. We are
torn by division, wanting unity. We see
around us empty lives, wanting fulfillment.
We see tasks that need doing, waiting for
hands to do them.
During the past three years, I believe we have been moving
in the right direction in the search for peace in the world
and in solving our problems here at home. However, we are
still deeply involved in many important initiatives which
are vital to the future of this country.
Therefore, I will seek the nomination of my party and the man-
date of the American people in the election, to
carry these programs forward for another four years.
:
POSSIBLE QUESTIONS AND ANSWERS FOR MARYLAND CHAIRMAN OF THE COMMITTEE FOR THE
RE-ELECTION OF THE PRESIDENT.
Q.
Have you talked to the President about your Committee?
A.
No.
Q.
Is the President aware that you are organizing this group?
A.
No, I don't think he knows that we have formed the Maryland group. Of
course he is awure that other citizens have formed the National Committee
for the Re-Election of the President which, as I understand it, has its
headquarters in Washington.
Q.
Have you talked to anyone at the White llouse about your Committee?
A.
No, but of course, as you know, former members of the White House staff
have joined the Committees' efforts which we hope will become nationwide.
Q.
Do you expect the President to be a candidate for re-election?
A.
Certainly, we are organizing this committee to give the President a clear
indication of the outpouring of support that he has in this state among
Republicans, Democrats and Independents.
Q.
Will this group serve as the basis for the President's re-election campaign
in Maryland?
A.
We certainly hope that those of us at the Committee will be asked by the
President to continue to serve when he announces that he will be a candidate
for re-election, as we confidently expect that he will.
Q.
Have you talked to Mr. Dale, the Chairman of the National group?
A.
Yes, I called Mr. Dale and I told him we were forming this group.
Q.
What did he say?
A.
Ee was delighted. He feels as we do - that President Nixon has done an
outstanding job during his first term and will be called upen by the American
people to serve a second.
Q.
Have you talked to Attorney General Mitchell about the formation of this
Committee?
A.
Ko, we have not.
Q.
Do you expect the Attorney General will head the President's corpaign?
A.
I really don't knew. As you know he directed the President's 1968 campaign
for the Presidency and that was a successful campaign, S.O the party members
in Marylond certainly have reason to hope that he is active in the 1972
campaign.
-2-
Q.
Have you spoken to Mr. Jeb Magruder or Harry Fleming?
A.
Yes, we wanted to be certain that Mr. Magruder and Mr. Flemming were aware of
our campaign here in Maryland.
Q.
What did they tell you?
A.
They indicated that he was finding substantial support for the re-election
of the President in their travels around the country and they commended us for
beginning an early movement here in this state. However, I want you to
clearly understand that this is only the beginning of an organization
and there are a lot of unanswered questions. We are getting into
it simply because we want the President re-elected.
Q.
When you ask people to vote for President Nixon for a second term what
reasons will you use?
A.
There are a number of them, but there are two which of course stand out.
First, as he said in 1968, that he would, he is ending the tragic war in
Victnam. The troops are coming home. He has taken dramatic initiatives
in matters of foreign offairs with a scheduled trip to Mainland China and
with purping new initiative into the SALT talks and areas of peace
admittedly a touchy one --- in the Middle Last. On the domestic front,
he has proposed a revenue sharing plan which will return the power of
decision to the people most affected by the decision. He has suggested a
comprehensive program to clean up our environment. llc has proposed and is
pushing for welfare reform legislation of historic magnitude and a health
program that vill take care of those unfortunate who need without the
tremendous cost proposed by others. The list really is endless.
Q.
Why are you announcing the formation of this group so far before the
Primary?
A.
Well, it does take a certain period of time to put together an effort of
this magnitude even in a state of this size. We had two options open to
us really. One was to organize in a sort of semi-secret way --- we chose not
to do that. Instead it Was and is our feeling that we should announce the
formation now in an open, public press conference.
Q.
Do you believe the President will win the Maryland Primary?
A.
I believe that he would win it.
Q.
Do you expect competition against the President in the Maryland Primary?
In particular from Congressman McClosky?
A.
No have no indication of that at this time. We don't know what the
Secretary of State will do. Representative McClosky is a fine young
Congressman and I hope that he will ultimately support the President.
Q.
Who do you think will win the Democratic Primary in this state?
A.
That is a decision we will leave to the Democratic voters in Maryland.
1 would not speculate on what the party will do at this time.
-3-
Q.
Of the possible Democratic candidates, who do you think would get the most
votes against President Nixon in this state, assuming the President is
renominated?
A.
Again, gentelmen, I think those are things which depend on events that
have yet to occur. As I have said, I believe the President will be re-
elected on the record of accomplishments which he has amassed during his
first term and those attainments are substantial. I am hopeful that when
the record begins to be told to the people of the United States they will
clearly understand what 2 great man they have sitting in Washington now.
Q.
Do you believe that Vice President Agnew will be on the ticket next year?
A.
As you know, the Republicon State Committee in Maryland has already endorsed
a Lixon/Agnow ticket for 1972. Ted Agnew certainly deserves the support
of the people of Maryland both as a resident of this state and former
governor, but we recognize that the ultimate decision is the President's.
Q.
Is the war in Vietnam going to be a political issue in the campaign next
year?
A.
No, I don't think SO. I think any time men are dying its still an important
political consideration, but the President's successful efforts directed
toward bringing the war to a conclusion should deserve the heartfelt thanks
and appreciation of the American people -- and of the people of Maryland.
One American dying in Vietnam is one American being killed in Vietnam toc
many, but under this President the casualty rate has been cut down to less
than 20 a week and I believe you will see some significant developments
in future months.
Q.
If the economy deesn't improve do you really think the President can be
re-elected?
A.
Well, the economy is improving. The President has said he believes this
will be a good year for American business and next year will be an even
better year. I believe his and SO do the American people. His dramatic
August 15 pronouncements - the freeze and subsequent action which he has
and will take --- are going to lead the American people into a new era of
prosperity in peacetive and I think that accomplishment is enough on
its own for the American people to re-elect President Nixon.
Q.
Who do you expect will he the President's opponent in 1972?
A.
I really don't think it makes any difference who it is --- the President
will be re-elected.
Q.
Well, some of these who have already announced or have already been
mentioned 23 possible candidates are Senators Muckie, Hughes, McGovern,
Kennedy, Jackson. Of that group, which would you rather have as an
oppenent?
A.
Now, I'm not going 10 get into a name dropping game. As I have said, it
doesn't matter who runs against the President he will vin -- I am
confident of that. He'll win in Maryland and he'll win in the country.
Q.
Do you know of any other primary elections around the country in which
the President will enter?
A.
Well, now, I'm not certain at this time. He hasn't announced for re-election,
he hasn't indicated whether he will allow his name on the ballot. But I am
certain that the President will announce his intention at the appropriate
time.
Q.
Have you taken any recent private polls in Maryland to indicate the type
of support President Nixon can expect?
A.
We haven't. I personally haven't taken any polls and at this stage of the
campaign this group hasn't.
Q.
If you had to pick out one reason, why you would support Richard Nixon for
re-election -- what would that reason be?
A.
Because he has been a good Presidnet --- one who is aware of the problems
of the world, the problems of the Nation, and the problems of Maryland,
and is acting to solve them.
Q.
Do you expect to carry Maryland? You didn't in 1968.
A.
We always expect to carry a state and are optimistic particularly because
we came SO close in Maryland in 1968. Mr. Nixon is President and Marylanders
have the tradition of supporting the President.
Q.
What specifically do you think will give you reason to carry Maryland in
1972?
A.
In addition to the fine job the President has done these three years in
ending the war in Victnan, reordering priorities, his successful plans
to control inflation, and his ability to bring peace around the world, we
are also confident that his record on behalf of the minorities will be a
key reason.
Q.
Do you think the Black community in Maryland, Baltimore in particular, is
ready to support President Nixon?
A.
I think that a look at the President's record should readily show the Black
community at large and indeed the nation, that President Mixon has done
more for blacks and inceed, all citizens of minority groups. For example,
the 1971 $235,000,000 civil rights budget of the Administration represents
a three- fold increase ever the Democratic 1969 civil rights budget of
$75,000,000. And the 1972 budget of $456,000,000 is almost a 100Z increase
over the 1971 civil rights budget. The Emergency School Aid Act of 1970
proposed by President Nixon would appropriate $1.500.000,000 to help
end both de jure and de facto segregation and would help fund experimental
projects LO promote interracial experience among children where incial
isolation exists. lt is a fact, too, that the percentage of black pupils
attending majority white schools had dovbled in the 11 southern states from
18.4% in 1968 to 30% in 1970. In the area of welfare and employment the
Presidents programs have brought realistic equality and opportunity to the
blocks. The family assistence plan propered by the Rixon Administration
would provide on incontive for work, encourage families to stay regether,
put a dependable floor under the income of families, put 200,000 recipients
into public service jobs, provide 225,000 job training opportunities, and
-5-
make compulsary the registration for rehabilitation purposes of all
recipients who are alchoholics or drug addicts. The Food Stamp Program,
Family Health Insurance Program, tax reforms, Minority Business Enterprise,
and on and on. In effect, President Nixon has brought to life the laws
for equal opportunity in remarkable new ways.
MARYLAND COMMITTEE TO RE-ELECT THE PRESIDENT
FOR RELEASE:
Wednesday, December 15
CONTACT:
Cynthia Rosenwald
10:00 A.M.
727 - 1064
BALTIMORE -- The formation of the Maryland Committee for the
Re-Election of the President was announced today by State Senator
Edward P. Thomas, Jr., Chairman.
Senator Thomas made the announcement at a joint press conference
which included U.S. Senators Charles McC. Mathias, Jr. and J. Glenn Beall, Jr.,
Republican State Chairman Alexander M. (Sandy) Lankler, and Archie M. Jones,
Baltimore Republican Chairman.
The committee is affiliated with the National Committee for the
Re-Election of the President.
In a statement, Thomas said:
"I am proud to announce the formation of the Maryland Committee for
the Re-Election of the President --- and I don't want to leave any doubt
that when I say the President, I mean Richard M. Nixon.
"The group of citizens who will make this effort work -- and carry
President Nixon to victory next fall --- will do so because they sincerely
believe in what our President has accomplished during his first three
years -- and want to assure that he gets four more years to finish his
task.
"He has begun a reordering of priorities in this country. He is
bringing peace and prosperity with honor and with stability. He has
restored confidence at home and brought res, ect abroad. No nation can
ask more of its leader.
"Our Maryland group will have a broad base. It will include and
utilize the abilities and efforts of men and women of all races working
-2-
together for the common goal of assuring the re-election of President
Nixon in 1972".
Sandy Lankler expressed his commitment:
"As Republican Party Chairman of Maryland, it is a sincere pleasure
for me to be here today. I am in a very fortunate position. Our party
in Maryland already had gone on record endorsing the re-election of
President Nixon and Vice President Agnew, a former governor of this state.
"Although he faces a Primary election, we made this endorsement at
this early date because we felt it was the correct thing to do -- because
President Nixon has started something in this nation and in the world that
needs to be continued. The Democrats brought us war; President Nixon is
bringing us peace. The Democrats brought up rampant inflation; President
Nixon is bringing us fiscal stability. The Democrats caused the people
of this country to lose confidence in their government; President Nixon
is bringing us truth and with truth comes confidence.
"The Republican Party of Maryland proudly stands with President
Nixon. We need a winning combination. Let me make one prediction today.
I predict the Republican ticket will carry Maryland in 1972 by a decisive
margin. "
Senator Mathias commented:
"I come here today to endorse the re-election of a President who has
proposed an array of progressive programs to meet our urgent needs at home
and who has undertaken new and imaginative initiatives abroad that promise
to bring the world closer to a just and lasting peace.
"I have supported in the Congress -- and I will support in the coming
election -- a President who has, for example, offered us:
-- through the Family Assistance Program a way enabling
impoverished Americans to achieve economic independence in relieving
-3-
some of the severe financial strain upon our state and local governments.
-- through Revenue Sharing a way of revitalizing our state
and local governments and thereby our Federal system of government.
-- through executive reorganization a way of making the
Federal bureaucracy far less confusing and complicated and far more responsive
to peoples needs.
"I have supported in the Congress -- and I will support in the
coming election -- a President who, in our relations with Russia and China,
in the Middle East, at the SALT talks, in Southeast Asia, has demonstrated
his understanding that we live no longer in the world of the 50's or even
the 60's, and that we must frame our policies to fit a world situation
that rarely stands still.
"I can make this endorsement with an objectivity that should be
apparent on the record. I have not flinched from expressing disagreement
with Richard Nixon when compelled to do so by conscience and conviction.
It is out of that same sense of conscience and conviction that I support
in the coming election a President who has in such programs and policies
as those I have cited -- carried on the tradition of progressive and respon-
sible leadership that remains the best hope of the Republican Party and the
nation. "
In a statement, Senator Beall noted his support:
"President Nixon has made a commitment to an energetic international
leadership in building a foundation for a generation of peace in the world.
Under the Nixon Doctrine, ennunciated in 1969, the President is creating
a realistic partnership with our allies and friends around the world so that
decisions are jointly made and burdens fully shared. The President has
brought U.S. foreign policy from an era of confrontation to one of
negotiation in the hope that international differences can be peacefully
"Today we see visable results of the groundwork begun in 1969.
Steps are being taken toward normalization of the relationships between
the United States and the People's Republic of China after 22 years of
mutual hostility and isolation. We see the first real hope of progress
in the SALT talks.
"I confidently predict the next 11 months will be productive and
inspiring. Personally, I dedicate myself to the work of this Adminis-
tration. The President must be re-elected. He must finish the work which
he has begun along the path to peace, the road toward a new prosperity.
"We must give him the opportunity to take us up the road to a
generation of peace with prosperity."
And, Archie Jones states:
"I am happy to share in this occasion and to express my commitment
to helping in the efforts to re-elect President Nixon.
"My commitment to President Nixon brings with it my praise and support
for what this Administration has done for all citizens. Let's look at the
record.
"The Emergency School Aid Act of 1970, proposed by President Nixon,
would appropriate $1,500,000,000 to help end both de jure and de facto
segregation and would help fund experimental projects to promote inter-
racial experience among children where racial isolation exists.
"The Family Assistance Plan proposed by the Nixon Adminsitration would
provide an incentive for work, encourage families to stay together, put a
dependable floor under the income of families, put 200,000 recipients into
public service jobs, provide 225,000 job training opportunities, and make
compulsary the registration for rehabilitation purposes of all recipients
who are alcholics or drug addicts.
"The Department of Housing and Urban Development worked with 44
branches of the NAACP in 19 states in 1969, giving Federal assistance
to the sponsorship of 8900 housing units valued at $1,500,000,000. Also,
because of my interest in the problems of the cities, I am encouraged
by HUD's program entitled "Urban Studies Fellowship Program" is designed
to develop professional urban specialists and is now given at several
black universities with financial aid supplied by HUD.
"In addition, President Nixon is continuing to look to the Black
community for staffing responsible positions. For this he set up a
minority talent bank, upon which the Administration can draw when openings
occur in positions subject to Presidential appointment."
Biographical Resume
:dward P. Thomas, Jr.
Senator Ed Thomas was born August 3, 1928 in Frederick.
DUCATION:
He attended Frederick City schools before going to Mercersburg (Pa.)
Academy two years, graduating in 1946. He attended Washington &
Lee University, Lexington, Virginia four years graduating in 1950
with a BA degree.
ARRIED:
To Lois Ann Thomas. Four children
Steve 18; Anne 13; Sue 7; and Patricia 4.
ELIGION:
Episcopalian
JSINESS
SSOCIATIONS: He currently is President of Terrace Lanes, Inc. in Frederick,
Maryland which operates a 24-lane bowling center and the new
Terrace Office Center. He is President of Edgewood Lanes, Inc. a
16-lane tenpin center in Gettysburg, Pennsylvania.
DLITICS:
Active in local, state, and national political affairs. In 1966
elected to the Frederick County Republican Central Committee and
named Chairman of that group from 1966-70.
Helped direct successful Frederick County campaigns for Spiro T.
Agnew, Richard Nixon, J. Glenn Beall, Jr., Charles "Mac" Mathias; Mayor
John Derr and others.
Named Alternate Delegate from Sixth Congressional District of
Maryland to the 1968 Republican National Convention in Miami.
Named by the Nixon Administration to the Maryland District Advisory
Council of the Small Business Administration.
Elected to the Maryland State Senate in 1970 to represent the
Frederick-Carroll County District 2.
Serves on the Senate Judicial Proceedings Committee and the
Administrative Law Committee of the Legislative Council.
VIC
FILIATIONS: Frederick Lions Club; VFW; American Legion; Elks; Frederick
Touchdown Club; Frederick YMCA Board of Directors; Frederick
Cotillion Club; Catectin Club.
CKGROUND
TES:
After graduation from Washington & Lee University Thomas joined the
news staff of the Reanoke Va. Times in 1950.
Served in the U.S. Army during the Korean conflict and logged
overseas time in the European Theater before honorable discharge
as a Sergeant.
OREGON COMMITTEE TO RE-ELECT THE PRESIDENT
FOR RELEASE:
Thursday, December 17
CONTACT: Rep. Wendell Wyatt
1:30PM (EST)
(503) 221-2901
PORTLAND, Oregon ---- The formation of the Oregon Committee for
the Re-Election of the President was announced today by U.S. Represen-
tative Wendell Wyatt, R - Oregon.
The First District Congressman who will be Chairman of the Committee,
predicted President Nixon will win a second term.
"President Nixon will win because the people of Oregon and the
United States want the President to have another four years in which
to complete the crucial and innovative initiatives he has started," said
Rep. Wyatt.
"He will win because he has gound a long-sought formula for achieving
prosperity with peace. He has wound down a major war while stabilizing
the economy."
Under Oregon law, the Secretary of State enters the names of prospec-
tive candidates for President on the ballot. It takes a disavowal of
candidacy to remove the name.
"I expect President Nixon's name will be on our ballot," Congressman
Wyatt said. "I am certain he will win our primary regardless of the
opposition -- and win the state this fall regardless of the opposition.
"Under President Nixon's new prosperity inflation which was taking
dollars -- spendable dollars -- from our pockets has been cooled.
Wyatt cited Federal statistics to make that point.
"For example," lie said, "the October Consumer Price Index rose
by only .1 per cent ---- the smallest change in the Consumer Price Index
-2-
on a year to year basis since February 1968. But if we take this one
step further and eliminate the items not measured in September, the
October index shows no change at all.
"From the period between August, just before the freeze on wages
and prices began, and November, just before it ended, the Wholesale
Price Index for all commodities declined by about .2 per cent.
"Those figures are good news for Oregon and for America.
"Meanwhile, our President has just returned from the first of a
series of summit conferences that will culminate next year with a trip to
China -- opening lines of communication with a nuclear power which in
10 years will represent a billion persons. He is recognizing the realities
of our nation in a changing world."
Representative Wyatt, who represents Oregon's First District, is an
Oregon native. He was born in Eugene on June 15, 1917, and graduated
from the University of Oregon with his LLB degree. He served in World War
II as a Marine flyer.
Now serving his fifth term in Congress, Representative Wyatt is the
father of five children.
POSSIBLE QUESTIONS AND ANSWERS FOR OREGON CHAIRMAN OF THE COMMITTEE FOR THE
RE-ELECTION OF THE PRESIDENT.
Q.
Have you talked to the President about your Committee?
A.
No.
Q.
Is the President aware that you are organizing this group?
A.
No, I don't think he knows that we have formed the Oregon group. Of
course he is aware that other citizens have formed the National Committee
for the Re-Election of the President which, as I understand it, has its
headquarters in Washington.
Q.
Have you talked to anyone at the White House about your Committee?
A.
No, but of course, as you know, former members of the White House staff
have joined the Committees' effort which we hope will become nationwide.
Q.
Do you expect the President to be a candidate for re-election?
A.
Certainly, we are organizing this committee to give the President a clear
indication of the outpouring of support that he has in this state among
Republicons, Democrats and Independents.
Q.
Will this group serve as the basis for the President's re-election campaign
in Oregon?
A.
We certainly hope that those of us at the Committee will be asked by the
President to continue to serve when he announces that he will be a candidate
for re-election, as we confidently expect that he will.
Q.
Have you talked to Mr. Dale, the Chairman of the National group?
A.
Yes, I called Mr. Dale and I told him we were forming this group.
Q.
What did he say?
A.
He was delighted. He feels as we do -- that President Nixon has done an
outstanding job during his first term and will be called upon by the American
people to serve a second.
C.
Have you talked to Attorney General Mitchell about the formation of this
Committee?
A.
No, we have not.
Q.
Do you expect the Attorney General will head the President's campaign?
A.
I really don't know. As you know he directed the President's 1968 campaign
for the Presidency and that was a successful campaign, SO the party members
in Oregon certainly have reason to hope that he in active in the 1972
campaign.
:
-2-
Q.
Have you spoken to Mr. Jeb Magruder or Harry Fleming?
A.
Yes, we wanted to be certain that Mr. Magruder and Mr. Fleming were aware of
our campaign here in Oregon.
Q.
What did he tell you?
A.
They indicated that he was finding substantial support for the re-election
of the President in their travels around the country and they commended us for
beginning an early movement here in this state. However, 1 want you to
clearly understand that this is only the beginning of an organization
and there are a lot of unanswered questions. We are getting into
it simply because we want the President re-elected.
Q.
When you ask people to vote for President Nixon for a second term what
reasons will you use?
A.
There are a number of them, but there are two which of course stand out.
First, as he said in 1968, that he would, he is ending the tragic war in
Vietnam. The troops are coming home. Ис has taken dramatic initiatives
in matters of foreign affairs with a scheduled trip to Mainland China and
with pumping new initiative into the SALT talks and areas of peace --
admittedly a touchy one -- in the Middle East. On the domestic front,
he has preposed a revenue sharing plan which will return the power of
decision to the people most affected by the decision. He has suggested a
comprehensive program to clean up our environment. lle has proposed and is
pushing for welfare reform legislation of historic magnitude and a health
program that will take care of those unfortunate who need without the
tremendous cost proposed by others. The list really is endless.
Q.
Why are you announcing the formation of this group so far before the
Primary?
A.
Well, it does take a certain period of time to put together an effort of
this magnitude even in a state of this size. We had two options open to
us really. One was to organize in a sort of semi-secret way -- we chose not
to do that. Instead it was and is our feeling that we should announce the
formation now in an open, public press conference.
Q.
Do you believe the President will win the Oregon Primary?
A.
I believe that he would win it.
Q.
Do you expect competition against the President in the Oregon Primary?
In particular from Congressman McClosky?
A.
We have no indication of that at this time. We don't know what the
Secretary of State will do. Representative McClosky is a fine young
Congressmen and 1 hope that he will ultimately support the President.
Q.
Who do you think will win the Democratic Primary in this state?
A.
That is a decision we will leave to the Democratic voters in Oregon.
I would not speculate on what the party will do at this time.
:
-3-
Q.
Of the possible Democratic candidates, who do you think would get the most
votes against President Nixon in this state, assuming the President is
renominated?
A.
Again, gentelmen, I think those are things which depend on events that
have yet to occur. As I have said, I believe the President will be re-
elected on the record of accomplishments which be has amassed during his
first term and those attainments are substantial. I am hopeful that when
the record begins to be told to the people of the United States they will
clearly understand what a great man they have sitting in Washington now.
Q.
Do you believe that Vice President Agnew will be on the ticket next year?
A.
J. really don't believe either the President or the Vice-President could answer
that question for you today. That option has to be left open. To be perfectly
honest, however, I must say that the Vice President has been doing an excellent
job of telling it as it is --- of enunciating the crucial issues of our day.
Q.
Is the war in Vietnam going to be a political issue in the campaign next
year?
A.
No, I don't think 30. I think any time men are dying it's still an important
political consideration, but the President's successful efforts directed
toward bringing the war to a conclusion should deserve the heartfelt thanks
and appreciation of the American people -- and of the people of
One American dying in Vicinam is one American being killed in Vietnam too
many, but under this President the casualty rate has been cut down to less
than 20 a week and I believe you will see some significant developments
in future months.
Q.
If the economy doesn't improve do you really think the President can be
re-elected?
A.
Well, the economy is improving. The President has said he believes this
will be a good year for American business and next year will be an even
better year. I believe his and 80 do the American people. His dramatic
August 15 pronouncements the freeze and subsequent action which he has
and will take - are going to lead the American people into a new era of
prosperity in peacerine and J. think that accomplishment is enough on
its own for the American people to re-elect President Nixon.
Q.
Who do you expect will be the President's opponent in 1972?
A.
I really don't think it makes any difference who it is --- the President
will be re-elected.
Q.
Well, some of those who have already annunced or have already been
mentioned as possible condidates are Senators Muskie, llughes, McGovern,
Kennedy, Jackson. Of that group, which would you rather have as an
opponent?
A.
Now, I'm not going to get into a name dropping game. As I have said, it
doesn't matter who runs against the President -- he will win -- I am
confident of that. He '11 win in Orogon and he'll win in the country.
:
-4-
Q.
Do you know of any other primary elections around the country in which
the President will enter?
A.
Well, now, I'm not certain at this time. He hasn't announced for re-election,
he hasn't indicated whether he will allow his name on the ballot. But I am
certain that the President will announce his intention at the appropriate
time.
Q.
Have you taken any recent private polls in Oregon to indicate the type
of support President Nixon can expect?
A.
We haven't. I personally haven't taken any polls and at this stage of the
campaign this group hasn't.
Q.
If you had to pick out one reason, why you would support Richard Nixon for
re-election -- what would that reason be?
A.
Because he has been a good President -- one who is aware of the problems
of the world, the problems of the Nation, and the problems of Oregon
and is acting to solve them.
AS
THE WHITE HOUSE
I
WASHINGTON
December 14
PHONE CALL
11:15 a. m.
HARRY DENT (231)
Needs to spend about half an hour
with you to discuss politics.
NS —
W rate the
status of L. this
Dent to see It or H
to call - L memo
last weend
THE WHITE HOUSE
WASHINGTON
Date: December 15, 1971'
TO: BOB HALDEMAN
FROM:
HARRY DENT
Please handle
For your information XXXX
THE WHITE HOUSE
WASHINGTON
DETAIMENT BE AN
December 14, 1971
0-102
By
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
THE ATTORNEY GENERAL
FROM:
HARRY S. DENT HED
SUBJECT:
Selected Southern and Border Senate Races
In this memo is a brief on the U. S. Senate races in the Southern
and border states. What concerns me about them is our apparent
inability to capitalize on some of our opportunities. To get the
right horses in the right stalls may rock some boats and could
possibly affect the Presidential race.
1. Kentucky: A poll is now being run to determine how the
President and Nunn look for 1972. Nunn thinks the President is
now down some in Kentucky based on the economic situation,
particularly the recent actions of the wage and price boards.
Nunn says that if the President isn't up and Nunn doesn't show too
well, he will stick with his new $60,000 per year law practice.
The State Chairman says he talked with Nunn and Senator Cooper
Sunday and he got the impression Cooper may be interested in
going again although he did say he would step aside of Louie wants
to make the effort. Without Nunn or Cooper in the race, we would
have real difficulty keeping the seat.
2. Georgia: It looks like Congressman Fletcher Thompson will go
for the Senate even though his congressional seat has been made
a little safer by the reapportionment plan. Bo Callaway says he
is going to be heading a big Atlanta corporation in January. Phil
Campbell wants to run for Governor in 1974. Senator Gambrell is
vulnerable, but for any Republican to win in Georgia would be a
difficult task. I doubt that Thompson can. Even so, he is very
much a lone ranger type.
The Attorney General
December 14, 1971
Page 2
3. Alabama: I delivered the message to Jim Martin regarding
his busing attacks against Blount and coupling the President
with these attacks. He said he is going to continue to work
Blount over but he will be a team player and keep any negative
matter regarding the President out of the race. He swears that
he has been praising the President publicly. The young GOP
lawmaker, Bert Nettles, will also be a tough opponent for Blount.
Martin and Nettles both report that Blount is using the
Administration, telling people that the President wants him
to be the nominee. I have said that we are taking no part in
response to inquiries on Blount's statement. Whoever gets the
nomination will have a tough race against Sparkman, although he
certainly looks his age.
4. Arkansas: It appears that although some want GOP Chairman
Charlie Bernard, who ran against Fulbright last time, to take
on McClellan, there will be no real Republican opposition.
5. South Carolina: Senator Thurmond continues to look good in
his re-election bid.
6. Texas: Barefoot Sanders, former LBJ aide, has announced
against Tower, but thus far Tower looks OK.
7. North Carolina: Congressman Broyhill has already filed for
re-election to the House and Congressman Mizell will not consider
the race this time. It appears that both Broyhill and Mizell
are waiting for Senator Ervin to hopefully retire in 1974.
Jim Gardner is either going to run for Governor or nothing. So,
we are without a first-rate candidate in North Carolina. The
new State Chairman is talking about the state Young Republican
leader as a prospective candidate. I am still working on Gardner
for the Senate.
8. Virginia: The Byrd Republicans, led by Congressman Joel
Broyhill, think they can get Congressman Dan Daniel or former
Congressman Jack Marsh to switch and run as a Republican for
the Senate. First, Congressman Scott must be pulled back from
The Attorney General
December 14, 1971
Page 2
the race and Holton melted. In the meantime, Harry Flemming
tells me that he and Dortch Warriner have concluded that it
is best just to leave Congressman Scott in the race and, in
effect, forfeit this contest to Senator Spong in 1972. He
said there is no way to get Scott out of the race, even though
only 14 people--half family--showed up for a $100 cocktail
party he had in Washington last week. Broyhill will let us
know when a switchover is ripe.
9. Louisiana: It is expected that Senator Ellender will beat
off any Democrat primary opposition and that if the Republican
Party runs anyone it will be National Committeeman Tom Stagg.
This would be fruitless, but it may be impossible to keep
Stagg out of the race. He is now running for Attorney General
in the February Governor's election.
10. Mississippi: Senator Eastland is expecting to be re-
elected with relative ease.
11. West Virginia: Jennings Randolph is running again. This
may keep Arch Moore running for Governor.
12. Oklahoma: Dewey Bartlett should get the GOP nod, but he
will have trouble beating Ed Edmondson. Fred Harris isn't
seeking re-election. Were Harris the nominee, this would be
a sure bet for us.
Did It
call Dent+
set mtg
n/8 taing ul P
The must things thinks protaing G >H any a Dent other
+ inters.
Freigthing
Nothing has come out from HRH's office
on this.
/
DG
THE WHITE HOUSE
WASHINGTON
December 7,1971
MEMORANDUM FOR:
THE PRESIDENT
FROM:
HARRY DENT
USD
SUBJECT:
Southern GOP Conference
The Southerners showed more attendance, spirit, and
support at their conference than the other three regions--
as in 1969. David and Julie were most impressive, mixing
well with the conferees at the reception and Roy Acuff
hoedown. The Vice President showed up and was also well
received.
There was no dissenting or displeasure expressed regarding
the President. It was clear to the press that the Southern
GOP belongs to the President.
The major news was the total willingness to add "color" to
the Southern Strategy. Thirty-odd blacks attended and were
spotlighted by Art Fletcher's speech. He offered their
presence and his to show that the Southern Strategy means
everyone is wanted. Fletcher made the greatest speech
impression, getting a 4-minute standing ovation and an
invitation from every State to appear and speak. (Fletcher
is not happy to be leaving and says he'll be in a non-
partisan job. We need him for black and white votes.)
Dolf Droge of NSC made a big hit with his pro-RN presenta-
tion on Vietnam. Many asked why he isn't on national TV.
In essence, these people want to win in 1972 and believe
they can win more black votes than in 1968 and take their
states in 1972.
- 2 -
A letter from the President to Clarke Reed is being
prepared. Also Art Fletcher--on his speech and
support of the President at the conference and to a
subsequent meeting of Tennessee blacks.
December 10, 1971
MEMORANDUM FOR:
THE ATTORNEY GENERAL
FROM:
HARRY S. DENT ASD
SUBJECT:
Texas Governors Race
State Senator Henry Grover of Houston is expected to run for
Governor on the GOP ticket and is expected to announce right
away. He is an articulate, good-looking, very conservative
guy who has been a consistent winner as a Democrat and, later,
as a switch-over Republican. He does not get along with Tower,
O'Donnell, or the state chairman. However, he can force
himself on the GOP as the candidate for Governor or at least
force someone to beat him in a primary.
The GOP leadership is not interested in running anyone except
someone like George Bush. In other words, they want to run
their first-rate candidate or none at all. Grover believes
that the Democrats are particularly vulnerable at this time
because of the insurance scandal. He thinks Lt. Governor Barnes
will be hit with a scandal of some type soon and that Preston
Smith will wage an all-out fight for re-election, trying to
make a martyr out of himself. Thus, he feels the race for
Governor can be won as do some others, including quite a few
party regulars who now smell Democrat blood in the State House.
I know of no way that Grover can be dissuaded from running. It
is possible that some attention by the Administration such as
an appointment might deter him. He says he will be able to
raise his own money for the race.
With regard to the Presidential campaign, we might consider
sending Ken Towery, the No. 3 man at USIA and Tower's former
The Attorney General
December 10, 1971
Page 2
top man, back into the state to work on a full-time basis. He
is very able, pragmatic, and his first loyalty today is to the
President. I had a good conversation with him today.
He expects Tower to play a rather independent role in the
campaign. He does think it is important that whoever handles
the campaign have some type relationship and influence over
Tower to keep him from going too far astray on some issues such
as busing and others.
He was not asking for this type position because he is very
happy where he is.
Vbcc: H, R, Haldeman
December 15, 1971
MEMORANDUM FOR:
The Attorney General
FROM:
Harry S. Dent ABD
The new North Carolina Republican Chairman has suggested
that Mel Broughton be named to succeed Willis Smith, Jr.,
as the Nixon Chairman in North Carolina for 1972.
Broughton is a former Chairman of the North Carolina
Democratic Party who ran second to Bob Scott in the
Democratic Primary for Governor in 1968. He nas been
ready to change parties and run for state-wide office as
a Republican.
I will get more background information on him and turn
it over to Harry Flemming for consideration.
He is also from Raleigh and his father was Governor of
North Carolina. The Broughton name is a big, important,
and respected name in North Carolina.
bcc:
H. R. Haldeman
THE WHITE HOUSE
WASHINGTON
H
aware
December 8, 1971
MEMORANDUM FOR:
Honorable John N. Mitchell
The Attorney General
FROM:
Harry S. Dent HSD
A group calling themselves Americans for Agnew" have
done some soliciting from GOP contributors over John
Wayne's signature. Sources have asked us to find out
if this has the Vice President's blessing. The Vice
President's staff says that they are attempting to dis-
courage it, but that some good people have been drawn
in now, which makes it touchy.
Pat Buchanan
1 He recently revered the
entire Democratic Contenders tracting
and attack capability. Bachanan
believes that the RNC is performing
is research function well, that
the committee is succeeding in
to attempts to implement Breharen
suggestions for attack, and that
no additional resources need
to be assigned to this operation now,
George
211 Wallow is appealing to One
Repul right with his Blue Riflex
Panel Report on the poor state of
national Defense under P. nein
3
an excellent suggestion
analysis of our they approach
that should be te Mc closkey
candidacy in nH and the apput
suggestions for an appropriate
responses is altached at Tal -
4
You asled that John Sears
submit his political ouggestions
through Bachanan. Seams first
memo is attached at Tal Be -
of the administration can give
5
One ashewook and some of the manhattan
The only way to
12 line tem prool of have, tangible tem
in the Strategic Weapons word R +D budgets of Deforma,
Bachanan believes ashbroold will
urthhold . his announcement
scheduled for 12/27,
- Have Buchanan get
the information from Hary
and inform the Conservatives
with Colson
- Tell Beechann the
information is not available
- 0 oner
THE WHITE HOUSE
Heedn't
WASHINGTON
December 9, 1971
MEMORANDUM TO:
H. R. HALDEMAN
FROM:
PAT BUCHANAN
Have probably written this before, but am doing so again --
because I think it is an important point.
My view is that the President be straightforward about letting
his name go on the ballot in New Hampshire -- but this does
not mean an irrevocable declaration of candidacy, and the
latter will create problems for us. If RN announces himself
as a candidate -- as opposed to approving of their use of his
name, without stating any final commitment -- then:
1)
Everything he does tends to carry more of a political
tinge and
2)
The Democrats may demand with greater success --
equal time for every appearance, political or not, the
President makes.
I noted that in an internal memo, Muskie's people tell him to
take advantage of the free TV time in California, this month,
because that is the last "free" time he is going to get.
Buchanan
Hnselnt
see
THE WHITE HOUSE
WASHINGTON
December 10, 1971
MEMORANDUM TO:
H. R. HALDEMAN
CHARLES COLSON
FROM:
PAT BUCHANAN
You might take time to give this column a quick reading.
Wallace is his old self again. Of interest is his defense
references, especially, the Blue Ribbon Panel Report.
Now that "blue ribbon panel" is almost a code word for the
Republican conservative single big issue against the
President -- Defense. George is quite apparently shifting
tactics a bit. He's got the usual "foundations, rebellion,
bussing, law and order" issues in here which hit Blue
Collar -- largely Democratic voters in the South. But
with this "Blue Ribbon Panel" and the "Asian allies" we
might lose etc, Lie is clearly making an appeal to the
Republican Right -- which he only half-heartedly went
after last time. His running from the race issue can be
seen in the same light -- the Republican Right is turned
off by his racism.
Buchanan
LOS ANGELES TIMES SYNDICATE in association with
Newsday
THE NICK THIMMESCH COLUMN
RELEASE DATE: Saturday, December 11, 1971, or
Sunday, December 12, 1971
WALLACE FEELS VINDICATED ON FORMER STANDS
by Nick Thimmesch
MONTGOMERY, Ala. George Corley Wallace runs for President again and maybe he ought
to. It's no good to fussily dismiss him as racist, ego-maniac or spoiler. Wallace
vents a feeling and covers issues that other aspirants avoid. He puts political
planners, who like to neatly block out the election year, on guard. The republic
can afford and must endure him.
He could be called the "just enough" candidate. He has "just enough" voter
strength (13% in current national polls) to scare both parties; money and organization
to make a campaign go; and record of being right to make him credible. As a politician,
Wallace is skillful, demagogic, audacious and possesses plenty of gumption.
"I'm motivated," he said in his office last week. "I want to help educate
the American people. They say I'm too ambitious. Why can't an Alabaman be ambitious?
All these politicians running for President are ambitious.
"I think we've got something practical to tell the nation. That's why in 1968
I rode on planes through all those thunderstorms, and put up with people spitting
on me, and all that hatred. Up at Dartmouth, those professors and students came
running at me, crying 'Kill him!' There must have been 150 fist fights. The ones
standing there trembling with anger and screaming 'Bigot' were the real bigots."
Since race has greatly diminishedas an issue in the South, Wallace lays off
it, even talking about "nondiscrimination," and how well he gets along with the black
state representatives (Fred Grey and Tom Reed) from his home county (but Reed says
it isn't quite that way). Wallace now runs from the race issue as fast as he once ran
to it.
(MORE)
Los Angeles Times Syndicate
Los Angeles, California
Page Two
THE NICK THIMMESCH COLUMN
ran to it.
But he has a bundle of arguments, anyway. "I hope the President's trip to
Peking is successful," he says, before warming up, "but the history of peaceseeking
with the Communists is futile. I doubt that he succeeds. We might lose our Asian allies
over this.
"An Alabaman sitting on a tractor or on the courthouse esteps can tell you we
got to be so strong that the Communists will want to talk to us. But while we're
talking disarmament, the Soviets double the number of ICBMs they have. Nixon's own
blue-ribbon report called on the nation to regain, not retain, but regain our nuclear
superiority. Parity won't work. This country is a second-rate military power. When
the people find out, they will deliver swift political vengeance."
He won't talk wage-price freeze, but he thumps about tax inequities, his prime
targets being tax-free foundations and church-owned commercial interests.
"My people told me not to go after the churches," Wallace declares, but I'm
not after the church house, hospital or orphanage, I'm after the profit-making
businesses they're not taxed on. That's how the French Revolution got started, you
know. And look at old Henry VIII. I don't want that to happen. And these foundations
shelter the superrich like Rockefeller, Ford, Carnegie and Mellon. If they're so
charitable, why don't they just stand up and give their money to the poor? What do
Kennedy, McGovern and them know about being poor? We've got good people down here,
black and white, who know what outdoor plumbing and hard work is. They don't need
surveys to find out about the poor."
Wallace delights in bragging that "we predicted all the big issues--rebellion,
law and order, busing trouble, the country going broke from giving money away to
hypocrites like
India. Why on NBC, they said I was ahead of my time."
(MORE)
Los Angeles Times Syndicate
Los Angeles, California
Page Three
THE NICK THIMMESCH COLUMN
of my time."
He loves it, so he's close to announcing he'll enter the Democratic primary
in Florida (where he won 43 of the state's 67 counties in 1968) "without the illusion
of ever being nominated President, but to have Floridians tell the national
Democratic Party that they'd better stop taxing us to death and following all that
silly liberal stuff about busing and disarming the country."
He's 52 now, and his new young wife joins him in the governor's mansion
basement gym where he works out on the exercycle and the punching bag. Wallace
had a bout of blood trouble, so he's thinner now from a nonfat diet.
His campaign office showers the true believers with literature and fund
appeals. The gang which ran his 1968 campaign is mostly gone, some in disfavor.
Untrusting, Wallace brings in new, younger people to run things, and keeps a wary
eye on them.
They portray him as a battling savior who tells it like it is, and his wife of
one year, Cornelia Ellis Snively, a divorcee, was recently moved to testify: "With
the exception of good cigars, which he does not inhale, he is void of any
self-indulgence."
Copyright 1971, by Newsday. Distributed by Los Angeles Times Syndicate.
THE WHITE HOUSE
FU, 12/14
WASHINGTON
December 1, 1971
MEMORANDUM TO: H. R. HALDEMAN
FROM:
PAT BUCHANAN
Talked with John Sears; he said he had been extremely
busy of late; but he is working up now, and will have,
in the very near future some materials, not dealing
with organization so much as strategy.
Buchanan
,
THE WHITE HOUSE
WASHINGTON
AN
December 3, 1971.
By
soldert
CONFIDENTIAL
MEMORANDUM FOR:
THE ATTORNEY GENERAL
H. R. HALDEMAN
FROM:
PATRICK J. BUCHANAN
From a reliable source, here is the scenario the Conservatives will
follow. They have gone to John Ashbrook, who has gone to Barry
Goldwater, who will ask the President for a breakfast meeting on
Tuesday. At that meeting the right wing on the Hill, or what they can
produce of it, will ask the President for commitments on the "demands"
that have already been presented to Colson and Buchanan. Failing a
satisfactory answer, they will break openly; my understanding now is
that they are trying to convince Ashbrook to carry the ball against us
in the primary -- although this last does not come from my primary
source.
My thought is that (a) the President should see the Congressmen, if
they push on this, and that (b) PJB should prepare a briefing paper,
on each of the issues that will be raised in their list of demands --
with a response. On a number of these, I am sure, the President
can himself give the kind of assurances that we could not. In any
event, my view is that here is a good opportunity to scotch for the
time being -- perhaps for good -- a primary challenge to the President.
If the meeting with the President does not come off; or should it come
off unsatisfactorily, I don't know how the Conservatives have any other
choice -- since they have crawled far out on this limb -- but to start
working against us, either in the spring or fall.
I recognize that there is a school of thought which argues that we
should tell the Manhattan Twelve where to stuff their "demands;"
for that group also a golden opportunity lies at hand.
THE WHITE HOUSE
WASHINGTON
December 15, 1971
MEMORANDUM TO THE ATTORNEY GENERAL
H. R. HALDEMAN
FROM:
PATRICK J. BUCHANAN
The Twelve have apparently prevailed upon Ashbrook to
withhold his announcement until the 27th of December,
which is twelve days from now, and which would give
them sufficient time to gear up in New Hampshire,
should things go awry.
My view is this: With the exception of William Rusher
and one or two others, they want a way to get back off
the limb they are currently on; they would prefer not to
run; and if we can provide them with some early proof
(line items) of hard, significant, tangible items in the
Strategic Weapons and R. &D. budgets of Defense, we
can yet abort this thing. If, on the other hand, we intend
to do nothing significant in terms of military hardware
and R. &D. -- then I think we will have Ashbrook and the
Twelve Angry Men in New Hampshire. As Senator
Goldwater used to say, "It's as simple as that."
Buchanan
Dick allen
You approved Dick allen
however Meisel
on defense
and national security issues. In
allen
a memo to you the is asocing for
general authority "to start a 'dialogue'
urta the right wing "on natural
security issues.
— approve allen 'dialogue'
with right wing
- Disapprove
- O then
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
December 15, 1971
EYES ONLY
MEMORANDUM FOR MR. H. R. HALDEMAN
FROM:
RICHARD V. ALLEN
Mr
SUBJECT:
Conservatives
The attached from Stan Evans (President of the American Conserva-
tive Union and one of our friends now in opposition) may be of
interest.
I believe it is possible to devise a plan to start a "dialogue" with
the right wing, especially on the defense and national security
issues. It would take a meeting of interested White House and
1701 people.
If the President would be interested in moving forward on this
matter, I would appreciate an advisory to that effect.
Att:
EYES ONLY
:
THE INDIANAPOLIS
THE GREAT HOOSIER DAILY SINCE 1869
INDIANAPOLIS. INDIANA 46206
M. STANTON EVANS
Editor
NOV 19 1971
November 17, 1971
Mr. Richard V. Allen
Deputy Assistant to the President
for International Economic Affairs
The White House
Washington, D.C.
Dear Dick:
Thanks for your good note and my apologies for the delay in answering.
Your comments about Spectrum are most appreciated; at least it's a foot
in the door.
Unfortunately, my trips to D.C. of late have been quickies--leaving
little time for a get-together. I would like a chance to get your views
one of these days when we could converse at leisure.
Your re-joining the administration is some of the best news I have heard
in quite a while. I have talked to Buckley about un-suspending support
for that portion of administration policy for which you are responsible.
Best
Sa
M. Stanton Evans
MSE:cg
7
and noted that he answered questions without
hesitation.
US Ambassador Neumann said Afghanistan
urgently needs 220 more Peace Corps volum-
teers to help avoid famine resulting from the
worst drought in its history which is likely
to kill 70% of the national economy's back-
bone sheep
A UPI dispatch leads: "Admin
officials, embarrassed by new legislation which
will put the US in violation of the UN sanctions
against Rhodesia, began a search for ways out
of the dilemma. 11
DEFENSE
Adm. Moorer said his biggest worry is not VN
or growing USSR power but the "will and resolve
of the American people.
11
M. Stanton Evans
writes in National Review that the PRC trip is
not RN's only "liberal" forcign-policy initiative.
As far as Evans is concerned, Jerome Wiesner
and the disarmament lobby would feel fully
comfortable presenting Packard's summer
explanation of linkage, ABM and weapons
"a chilling picture" which reveals the Admin.
is "deliberately" leaving the country open to
enemy attack and that it is simultaneously
restrictive to our offensive capacity.
The Black Caucus warned that if legislation to
rid "racism in the military" did not come from
its hearings then "all we can say is that time
has run out. 11 Witnesses have warned all week
of the "explosiveness" of black GI feelings.
Dellums said GI's interviewed by the caucus
are warning "they face reprisals for talking to
us
State says the US agreed in '51 not to
station Black GI's on Iceland, but the informal
agreement was abandoned in '61.
DOD acknowledged its agents did again make a
night time raid through Pentagon newsroom
desks, but said it was a mistake not to be re-
peated. Note by CBS. Gen. James said the
Here Klein
a memo for the P indicates
that Klein talked to Jemmy the
Greek who gave him posted
"odds favouring risan re-dection
at 7-5..0ver muskie and
either 8-501 9-50wer Jackson
and Humparey. Joe Napolitan
told Klein that Humphrey had
offered aim a job indicating
that Humphrey is building an
organization and will
definitely wn.
THE WHITE HOUSE
WASHINGTON
December 10, 1971
MEMORANDUM FOR THE PRESIDENT
FROM:
HERBERT G. KLEIN HK
Two interesting political notes:
1. Jimmy "the Greek" Snyder was in to see me and
says he is now posting odds favoring Nixon re-election
at 7-5 odds over Muskie and either 8-5 or 9-5 over
Jackson and Humphrey.
He says he is keeping the odds at this level so they
would not necessarily reflect a drop at a bad time,
although surveys indicate that the odds should be
higher in favor of the President.
As you know, he is personally friendly to you and
has agreed to keep me informed on other unusual
trends he picks up on his surveys for odds-making.
2. Joe Napolitan, veteran Democratic manager, who
worked for Hubert Humphrey in 1968, told me in Brussels
that he had turned down a direct offer from Hubert Humphrey
to return to his campaign in a managerial capacity with
emphasis on the media.
He reaffirms that there is no question but that Humphrey
is building organization and will definitely run.
covered Horton House malek
TO: Larry
in 12/16 11/26
FROM:
GORDON STRACHAN
Loolls like the
Rnc is even more
screwed up than
generally would considered. welcome
your advice on whether
H should discuss
with AGOL leave it
in colson's hands.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
November 24, 1971
MEMORANDUM FOR:
CHUCK COLSON
FROM:
NOEL KOCH
SUBJECT:
Meeting with Senator Dole
Attached are my brief notes from a meeting I had with Senator Dole
today. He appears very anxious to straighten out the communications
problem between here and the Hill, and feels much of the problem of
his coverage hinges on bad press operation at RNC. He noted exten-
sive coverage by all media this week -- said all arranged out of his
own office.
My impression is that the difficulties shouldn't be hard to solve if
everybody were talking to everybody else; Dole is obviously prepared
to do whatever is necessary to get things straightened out, but there
that
fall
Doay wants to get in anybody else's way. The press operation is one
example. Dole apparently doesn't feel that he can prudently go in
and clean it up, SO he resigns himself to needling Nofziger. I think
he might clean it up if he were confident the operation was blessed
down here. Obviously, some of the general problem stems from
the hydra-headed leadership of RNC -- if more than one man is
responsible, then nobody is responsible.
1 am generally hopeful something can come out of this sit-down next
Thursday.
Speeches -
Dole blames lack of coverage on press operation at the RNC; says
no matter how many speeches you give or how good they are, if they
don't get to the press, they're useless. I asked him whose fault it was
they don't get to the press, and he said the Committee operation is a
disaster. Says Nofziger has a bunch of people who can't produce. I
asked why not fire them. He said they're Lyn's people and Lyn is the
President's man. I said, the consensus at the White House is that
you ought to take hold of that operation and make it work. Dole says
Nofziger takes three-hour lunches -- 12 to 3, that's when everything
happens on the Hill, and you have to be around then. Lyn apparently
monting relationships with the prose.
Dole said Committee is falling apart. I said if it falls, it'll fall on
you. He disagreed, said he has a letter, either from RN or Mitchell,
delineating responsibilities -- Tom Evans is supposed to run the Com-
mittee; Evans has big ego problem. He already put two secretaries in
hospital; brought in Barry Mountain -- his friend - - now Mountain
wasn't speaking to him. RN told Dole not to get involved in penny-ante
operations, to concentrate on big stuff and leave the driving to Evans.
Evans can't drive.
Dole supposed to meet next week with MaeGruder Magruder and Fleming; said
there is rumor Evans may quit. Dole says MacGruder and Fleming
:
-2-
won't deal with Evans. Morale is rock bottom at Committee.
Dole suggested meeting with communications people at White House.
I said it should be with Colson. Dole agreed to this; wants Nofziger
there also to get everything on the line. I said I would arrange for
Tuesday.
Colson can't make Tuesday. It is presently set up for Thursday
at 11:00 a.m.
#
-4-
Chuck Colson
In discussion with a Democrat from Illinois, Colson obtained
some accurate helpful background information on the Illinois
political situation. This was transmi-ted to Flemming and
Magruder. They disagree with Colson's assessment that Nixon
State Chairman Tom Houser "is a very bad mistake. He's
a nice guy but definitely not heavy enough to pull all of
the strings together.
Dick Allen
You approved Dick Allen briefing Lawrence J. Meisel on defense
and national security issues. In a memo to you Allen is
asking for general authority "to start a 'dialogue' with
the right wing" on national security issues.
Approve Allen 'dialogue with right wing
Disapprove
Other
Herb Klein
A memo for the President indicates that Klein talked to
Jimmy "the Greek" who posted "odds favoring Nixon re-
election at 7-5
over Muskie and either 8-5 or 9-5 over
Jackson and Humphrey. Joe Napolitan told Klein that
Humphrey had offered him a job indicating that Humphrey
is building an organization and will definitely run.
He met with Senater Dole and
to issue statements in Dale's name. In
established a system authorizing noel Koch
a pollow-up-mesting, notziger "Irappened"
to be there and the old of dispute Dole and ectiveen Koch
notziger's "intransigence" and wearn's need
por a spokesman emerged. Koch can still
issue statements for Dole but Koch believes notzyn
is"dering a joe on (Dole) instead of for him. Dole likes
notziger but is trying to see the A G about firing
some of nofziger's people. Doleand
Koca are working on getting the Dems
to Papers. hold hearings on the Pentagon
THE WHITE HOUSE
WASHINGTON
December 10, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
CHARLES COLSON
SUBJECT:
Bob Dole
You asked to be kept advised of the Dole situation. You might want to
skim the attached. Koch met with Dole. Some progress is being made.
I want to see how this works for a little while and then I may have some
further recommendations. I have talked to Dole a couple of times this
week and he is very upbeat. Things may be looking up.
:
11/29
J8m. -
1
2
Proe J8m w/ Shumway
Peterson per AG, memo
3
Dispute for replacement of
Shumway HGK wants jim Holland
cuc dislikes Holland
frl Post office
4
J8M has 10 St comms-ready
to announce T -he needs
press man - shumway
S
whole proe dails deen to
Oct 15 telecon w/ Here
when Shumway can leave
per miller's authority to deal
6
AG anaious to have press man
over to protect ag another NH.
Palling - list of materials
J8m Films by D.C.
- RNC Film being completed
- Film work - Father Me houghter
1 attends mtgs on Flms
G-D.C. AG thinks it work
H+A Greed Peter Dailey interested
to30 min Accum.
+
58m wants involved.
AG Wed - Org
(1 Regis
memo 12/9
HFe
2
Betout vote
RNC mty
3
Ballot security
JSM Kleindienst, mardian,
meet maria Koupenen,
Rets
Tonight Dave allen J8M
So Flemming using Riotz
for Regis
allen prepare St books.
AG exginning to focus on Regis, etc
AG agreed to litezens plan
Tom Evans wants to head cits
Rrl odle + TWE
A G+ TWE talked + A G saul
TWE must clear u/prs opmR.
Dem Contenders - Rhachigion
Poter +JSM
G check
AG - meet. Evans this wlc
on Finances
5-630 - drinks RW cone Rm
11/23
J8m
#
RNC convention Program Book
They
produced by Den Kendall
in conjun Oslon
200 pp's advers at 19,000pm pays
w/ fint T back covers neeptiable
Content approved by middle
- Garment FR Buchanan
hevel strategy Group
STRATEGY STATEMENT
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
DECEMBER 7, 1971
STRATEGY STATEMENT
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
The purpose of this document is to set forth basic communications
objectives and strategies for the initial, or primary states of the
campaign, and to discuss a plan of action for later stages.
It is based upon the conditions of today, and is, of course, subject
to alteration as circumstances dictate a need for change.
THE PRIMARIES
The objectives in the primary campaign will be to:
1. Encourage a large vote for the President.
2. Provide necessary support and materials for a "grass
roots" movement.
3. Avoid creating an image of the President that would
equate him in people's minds as "another politician scrambling for
primary votes" along with other contenders.
4. Avoid heavy primary campaign advertising expenditures.
5. Encourage and stimulate campaign workers.
6. Inform, via advertising and promotion that the Presi-
dent wants and needs their help and their vote, and to overcome an
apathy that may exist among supporters.
- 2 -
Reasons for these recommendations are as follows:
1. The President, as of now, faces no formidable opposition.
To run a heavy campaign could tend to lower him, in the eyes of voters,
to the level of other campaigners. He would be saying he takes the
opposition seriously.
2. It is particularly important to avoid early, heavy
expenditures. There has been much publicity recently concerning the
proposed campaign funding legislation, and the President's threatened
veto. The Republicans have been described as having "plenty of cash,"
while the Democrats have been described as "debt-ridden." To spend
heavily at this stage could provide an issue (which the opposition
needs). That issue would be to picture the President as trying to
"buy" the election, and of the Republicans as the party of the rich.
3. Finally, it is neither necessary nor desirable to expose
major strategies during the primary campaigning. We must assume the
opposition will carefully record our efforts and words in a search
for issues and counters to our positions.
THE PRIMARY STRATEGY
The creative objective in the primaries will be to position the
President as what he is the President of the United States, and
not just another contender for office. He is a man of courage, of
character. He is sincere. He has kept his promises. He is concerned
- 3 -
about our domestic problems, and he is working for world peace.
The public must know that the President wants, and needs, their
support. The President cares. But he is the President. He is
"doing his job." In short, the advertising campaign will have the
appearance of "statesmanship."
It is recommended that for the first primary in New Hampshire, the
effort consist of:
1. Campaign materials
a. Bumper stickers, buttons
b. Brochure
2. Media
a. Daily and local weekly newspaper insertions
b. Radio
C. Direct Mail
Television and outdoor is not recommended in that local television is
weak, and Boston stations must be purchased to cover New Hampshire.
This coverage would also extend into a wide New England area, and
tend to defeat the grass-roots image. Further, it would add sub-
stantially to the campaign's cost. Ourdoor is excluded in that it
is not a particularly good medium in the winter months; the President
does not have an awareness problem; and there appears to be some
- 4 -
feeling against outdoor in the state.
The immediate need is for promotional materials, particularly bumper
stickers and buttons, so that campaign workers feel they have some-
thing to work with. Approval is required immediately for delivery
in January.
A local agency will be retained for media placement to facilitate this
matter, and to further the image of local support.
The preparation of newspaper advertisements and radio commercials
should begin when research is received after Christmas. There will
be time to prepare them then, and with the aid of research, will be
properly focused on the concerns of the people of New Hampshire.
Other primaries will follow this same basic strategy, with alterations
to fit local media and promotion needs.
Finally, the people of New Hampshire have long supported President
Nixon. If time permits, a short visit to the state by the President
would re-assure them that he remembers, and that he cares about
their vote. One day would probably achieve more than all the primary
advertising.
- 5 -
TESTING
The question has been raised as to the possibility of using the
primaries as "test markets" for future strategies. It is recommended
that this not be undertaken at this time for the following reasons:
1. Test marketing, to be measurably effective, requires
sufficient reach and frequency directed towards a target group
in order to measure changes in attitude and action. This would
require significant expenditures. Further, it is critical to know
exactly what the attitude of the group is prior to the test, in
order to measure the after-effects of the test itself. This
requires prior research.
2. Test results from certain groups, while interesting
in February and March, may be invalid by fall. Finally, it is
difficult (and dangerous) to project results from limited test
marketing.
The concept of testing, however, is a valid one, and will be used
in other forms during the preparation of the campaign.
THE LATER STAGE
The next, or major stage of the campaign will be developed following
this procedure. First, the objective will be to develop communications
that genuinely motivate people to vote for the President. A major
national campaign will be developed. Additionally, special cam-
paigns, directly targeted at certain groups and regions will be
- 6 -
developed, including communications directed at:
1. Key states
2. Problem markets
3. The Jewish vote
4. Blacks
5. Chicanos and Puerto Ricans
6. Senior citizens
7. Rank and file labor
8. Youth
It is premature and not to the benefit of this group to develop
these strategies now, without the benefits of thorough analysis
of research findings, the counsel of those who are now deeply
involved, and the inputs of key experts who will be brought into
the communications group.
A timetable, indicating requirements and due dates for each section
and stage of the communications campaign will be prepared and
available in January.