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This file contains:
From Magruder to the Attorney General RE: recommendations from the Republican National Committee's DO Committee. 1 pg. [Subject: Campaign] [Memo], 12/11/1971
From Timmons to Bob Dole RE: recommendations from the Delegates and Organizations Committee. 3 pgs. [Subject: Campaign] [Memo], 12/7/1971
From Magruder to the Attorney General RE: office space for the CRP. Detailed floor plans of 1701 Pennsylvania Avenue attached. 8 pgs. [Subject: Campaign] [Memo], 12/13/1971
Handwritten notes relating to campaign issues such as CRP matters and RN's formal announcement that he will seek a second term. 1 pg. [Subject: Campaign] [Other Document], 12/15/1971
From Magruder to Higby RE: a letter for "The National Observer." 1 pg. [Subject: White House Staff] [Memo], 12/15/1971
From Magruder to Henry Gemmell RE: a recent editorial criticizing "Admen on Pennsylvania Avenue." 2 pgs. [Subject: Campaign] [Letter], 12/14/1971
Letter to the editor from Magruder for "The Evening Star" defending RN's campaign apparatus. 1 pg. [Subject: Campaign] [Letter], 11/26/1971
From Magruder to the Attorney General RE: Democratic funding and Kennedy's role in the 1972 election. 1 pg. [Subject: Campaign] [Memo], 12/11/1971
Cover of "The Nixon Yearbook 1968." 1 pg. [Subject: Campaign] [Other Document], no date
Handwritten notes relating to the layout and photographs of a document. 1 pg. [Subject: Campaign] [Photograph], 12/10/1971
From Dailey to Strachan RE: coming up with a good campaign agency name. 1 pg. [Subject: Campaign] [Memo], 12/6/1971
From Magruder to Haldeman RE: critiques of the first 1972 campaign materials. 1 pg. [Subject: Campaign] [Memo], 12/10/1971
Haldeman action memorandum asking for action on the New Hampshire primary. 1 pg. [Subject: Campaign] [Form], 11/20/1971
From Huntsman to Haldeman RE: RN's entrance into the New Hampshire primary. 1 pg. [Subject: Campaign] [Memo], 11/20/1971
Thirteenth page of a document relating to important political issues, such as foreign affairs, defense, and the 1972 presidential campaign. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Other Document], no date
From Magruder to Strachan RE: Governor Peterson and Stewart Lamprey's roles in the New Hampshire primary. 1 pg. [Subject: Campaign] [Memo], 11/29/1971
Note relating to RN's entrance into the New Hampshire primary and stating that Mitchell should silence Senator Cotton and the Governor of the state. 1 pg. [Subject: Campaign] [Other Document], no date
From Higby to Haldeman RE: efforts by Magruder and Flemming to change New Hampshire Governor Peterson's message with regard to RN. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 11/22/1971
From Strachan to Haldeman RE: campaign roles of the CRP and the Republican National Committee. 1 pg. [Subject: Campaign] [Memo], 12/7/1971
From Magruder to Haldeman RE: results of a meeting with the Attorney General, Flemming, LaRue, and Evans. Handwritten note added by Higby. 1 pg. [Subject: Campaign] [Memo], 12/7/1971
Responsibilities of the Republican National Committee and the Committee for the Re- Election of the President in the Forthcoming Presidential Campaign. 6 pgs. [Subject: Campaign] [Report], no date
From Magruder to Haldeman RE: changes made to a report on the Committee for the Re-Election of the President and the RNC. 1 pg. [Subject: Campaign] [Memo], 12/7/1971
Revised edition of "Responsibilities of the Republican National Committee and the Committee for the Re-Election of the President in the Forthcoming Presidential Campaign." 5 pgs. [Subject: Campaign] [Report], 12/7/1971
From Rietz to Magruder RE: a poll at the University of New Hampshire. 1 pg. [Subject: Campaign] [Memo], 11/24/1971
From Magruder for the Attorney General RE: attached information. Copy of fifth page of a report on the CRP and RNC, with handwritten edits, attached. 2 pgs. [Subject: Campaign] [Memo], 11/20/1971
Handwritten notes relating to different states and Republican state chairmen in the 1972 presidential campaign. 4 pgs. [Subject: Campaign] [Other Document], 11/30/1971
From Magruder to the Attorney General RE: an attached weekly report from the CRP. Attached report covering campaign topics such as key voting groups marked up by unknown. 7 pgs. [Subject: Campaign] [Memo], 11/23/1971
From Magruder to the Attorney General RE: the CRP's weekly report. Report with information on polls and key voter groups attached. 8 pgs. [Subject: Campaign] [Memo], 11/16/1971
From Danny Boggs and Gordon Wade to Odle RE: the 1971 Kentucky gubernatorial election and its implications for the 1972 presidential campaign. 3 pgs. [Subject: Campaign] [Memo], 11/10/1971
From Magruder to Higby RE: an attached letter to "The National Observer." 1 pg. [Subject: Campaign] [Memo], 12/15/1971
From Magruder to Henry Gemmell responding to a recent editorial in "The National Observer." 2 pgs. [Subject: Campaign] [Letter], 12/14/1971
Letter to the Editor of "The Evening Star" sent by Magruder refuting the idea that RN's campaign advisers were simply "ad men." 1 pg. [Subject: Campaign] [Letter], 11/26/1971
Scholar Source Context
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26145922
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WHSF: Contested, 27-7
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document
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title
WHSF: Contested, 27-7
description
This file contains:
From Magruder to the Attorney General RE: recommendations from the Republican National Committee's DO Committee. 1 pg. [Subject: Campaign] [Memo], 12/11/1971
From Timmons to Bob Dole RE: recommendations from the Delegates and Organizations Committee. 3 pgs. [Subject: Campaign] [Memo], 12/7/1971
From Magruder to the Attorney General RE: office space for the CRP. Detailed floor plans of 1701 Pennsylvania Avenue attached. 8 pgs. [Subject: Campaign] [Memo], 12/13/1971
Handwritten notes relating to campaign issues such as CRP matters and RN's formal announcement that he will seek a second term. 1 pg. [Subject: Campaign] [Other Document], 12/15/1971
From Magruder to Higby RE: a letter for "The National Observer." 1 pg. [Subject: White House Staff] [Memo], 12/15/1971
From Magruder to Henry Gemmell RE: a recent editorial criticizing "Admen on Pennsylvania Avenue." 2 pgs. [Subject: Campaign] [Letter], 12/14/1971
Letter to the editor from Magruder for "The Evening Star" defending RN's campaign apparatus. 1 pg. [Subject: Campaign] [Letter], 11/26/1971
From Magruder to the Attorney General RE: Democratic funding and Kennedy's role in the 1972 election. 1 pg. [Subject: Campaign] [Memo], 12/11/1971
Cover of "The Nixon Yearbook 1968." 1 pg. [Subject: Campaign] [Other Document], no date
Handwritten notes relating to the layout and photographs of a document. 1 pg. [Subject: Campaign] [Photograph], 12/10/1971
From Dailey to Strachan RE: coming up with a good campaign agency name. 1 pg. [Subject: Campaign] [Memo], 12/6/1971
From Magruder to Haldeman RE: critiques of the first 1972 campaign materials. 1 pg. [Subject: Campaign] [Memo], 12/10/1971
Haldeman action memorandum asking for action on the New Hampshire primary. 1 pg. [Subject: Campaign] [Form], 11/20/1971
From Huntsman to Haldeman RE: RN's entrance into the New Hampshire primary. 1 pg. [Subject: Campaign] [Memo], 11/20/1971
Thirteenth page of a document relating to important political issues, such as foreign affairs, defense, and the 1972 presidential campaign. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Other Document], no date
From Magruder to Strachan RE: Governor Peterson and Stewart Lamprey's roles in the New Hampshire primary. 1 pg. [Subject: Campaign] [Memo], 11/29/1971
Note relating to RN's entrance into the New Hampshire primary and stating that Mitchell should silence Senator Cotton and the Governor of the state. 1 pg. [Subject: Campaign] [Other Document], no date
From Higby to Haldeman RE: efforts by Magruder and Flemming to change New Hampshire Governor Peterson's message with regard to RN. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 11/22/1971
From Strachan to Haldeman RE: campaign roles of the CRP and the Republican National Committee. 1 pg. [Subject: Campaign] [Memo], 12/7/1971
From Magruder to Haldeman RE: results of a meeting with the Attorney General, Flemming, LaRue, and Evans. Handwritten note added by Higby. 1 pg. [Subject: Campaign] [Memo], 12/7/1971
Responsibilities of the Republican National Committee and the Committee for the Re- Election of the President in the Forthcoming Presidential Campaign. 6 pgs. [Subject: Campaign] [Report], no date
From Magruder to Haldeman RE: changes made to a report on the Committee for the Re-Election of the President and the RNC. 1 pg. [Subject: Campaign] [Memo], 12/7/1971
Revised edition of "Responsibilities of the Republican National Committee and the Committee for the Re-Election of the President in the Forthcoming Presidential Campaign." 5 pgs. [Subject: Campaign] [Report], 12/7/1971
From Rietz to Magruder RE: a poll at the University of New Hampshire. 1 pg. [Subject: Campaign] [Memo], 11/24/1971
From Magruder for the Attorney General RE: attached information. Copy of fifth page of a report on the CRP and RNC, with handwritten edits, attached. 2 pgs. [Subject: Campaign] [Memo], 11/20/1971
Handwritten notes relating to different states and Republican state chairmen in the 1972 presidential campaign. 4 pgs. [Subject: Campaign] [Other Document], 11/30/1971
From Magruder to the Attorney General RE: an attached weekly report from the CRP. Attached report covering campaign topics such as key voting groups marked up by unknown. 7 pgs. [Subject: Campaign] [Memo], 11/23/1971
From Magruder to the Attorney General RE: the CRP's weekly report. Report with information on polls and key voter groups attached. 8 pgs. [Subject: Campaign] [Memo], 11/16/1971
From Danny Boggs and Gordon Wade to Odle RE: the 1971 Kentucky gubernatorial election and its implications for the 1972 presidential campaign. 3 pgs. [Subject: Campaign] [Memo], 11/10/1971
From Magruder to Higby RE: an attached letter to "The National Observer." 1 pg. [Subject: Campaign] [Memo], 12/15/1971
From Magruder to Henry Gemmell responding to a recent editorial in "The National Observer." 2 pgs. [Subject: Campaign] [Letter], 12/14/1971
Letter to the Editor of "The Evening Star" sent by Magruder refuting the idea that RN's campaign advisers were simply "ad men." 1 pg. [Subject: Campaign] [Letter], 11/26/1971
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
7
12/11/1971
Campaign
Memo
From Magruder to the Attorney General RE:
recommendations from the Republican
National Committee's DO Committee. 1 pg.
27
7
12/7/1971
Campaign
Memo
From Timmons to Bob Dole RE:
recommendations from the Delegates and
Organizations Committee. 3 pgs.
27
7
12/13/1971
Campaign
Memo
From Magruder to the Attorney General RE:
office space for the CRP. Detailed floor
plans of 1701 Pennsylvania Avenue attached.
8 pgs.
27
7
12/15/1971
Campaign
Other Document
Handwritten notes relating to campaign
issues such as CRP matters and RN's formal
announcement that he will seek a second
term. 1 pg.
Tuesday, July 19, 2011
Page 1 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
7
12/15/1971
White House Staff
Memo
From Magruder to Higby RE: a letter for
"The National Observer." 1 pg.
27
7
12/14/1971
Campaign
Letter
From Magruder to Henry Gemmell RE: a
recent editorial criticizing "Admen on
Pennsylvania Avenue." 2 pgs.
27
7
11/26/1971
Campaign
Letter
Letter to the editor from Magruder for "The
Evening Star" defending RN's campaign
apparatus. 1 pg.
27
7
12/11/1971
Campaign
Memo
From Magruder to the Attorney General RE:
Democratic funding and Kennedy's role in
the 1972 election. 1 pg.
27
7
Campaign
Other Document
Cover of "The Nixon Yearbook 1968." 1 pg.
Tuesday, July 19, 2011
Page 2 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
7
12/10/1971
Campaign
Photograph
Handwritten notes relating to the layout and
photographs of a document. 1 pg.
27
7
12/6/1971
Campaign
Memo
From Dailey to Strachan RE: coming up with
a good campaign agency name. 1 pg.
27
7
12/10/1971
Campaign
Memo
From Magruder to Haldeman RE: critiques
of the first 1972 campaign materials. 1 pg.
27
7
11/20/1971
Campaign
Form
Haldeman action memorandum asking for
action on the New Hampshire primary. 1 pg.
27
7
11/20/1971
Campaign
Memo
From Huntsman to Haldeman RE: RN's
entrance into the New Hampshire primary. 1
pg.
Tuesday, July 19, 2011
Page 3 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
7
>
Campaign
Other Document
Thirteenth page of a document relating to
important political issues, such as foreign
affairs, defense, and the 1972 presidential
campaign. Handwritten notes added by
unknown. 1 pg.
27
7
11/29/1971
Campaign
Memo
From Magruder to Strachan RE: Governor
Peterson and Stewart Lamprey's roles in the
New Hampshire primary. 1 pg.
27
7
Campaign
Other Document
Note relating to RN's entrance into the New
Hampshire primary and stating that Mitchell
should silence Senator Cotton and the
Governor of the state. 1 pg.
27
7
11/22/1971
Campaign
Memo
From Higby to Haldeman RE: efforts by
Magruder and Flemming to change New
Hampshire Governor Peterson's message
with regard to RN. Handwritten note added
by unknown. 1 pg.
27
7
12/7/1971
Campaign
Memo
From Strachan to Haldeman RE: campaign
roles of the CRP and the Republican
National Committee. 1 pg.
Tuesday, July 19, 2011
Page 4 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
7
12/7/1971
Campaign
Memo
From Magruder to Haldeman RE: results of
a meeting with the Attorney General,
Flemming, LaRue, and Evans. Handwritten
note added by Higby. 1 pg.
27
7
Campaign
Report
"Responsibilities of the Republican National
Committee and the Committee for the Re-
Election of the President in the Forthcoming
Presidential Campaign." 6 pgs.
27
7
12/7/1971
Campaign
Memo
From Magruder to Haldeman RE: changes
made to a report on the Committee for the
Re-Election of the President and the RNC. 1
pg.
27
7
12/7/1971
Campaign
Report
Revised edition of "Responsibilities of the
Republican National Committee and the
Committee for the Re-Election of the
President in the Forthcoming Presidential
Campaign." 5 pgs.
27
7
11/24/1971
Campaign
Memo
From Rietz to Magruder RE: a poll at the
University of New Hampshire. 1 pg.
Tuesday, July 19, 2011
Page 5 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
7
11/20/1971
Campaign
Memo
From Magruder for the Attorney General
RE: attached information. Copy of fifth page
of a report on the CRP and RNC, with
handwritten edits, attached. 2 pgs.
27
7
11/30/1971
Campaign
Other Document
Handwritten notes relating to different states
and Republican state chairmen in the 1972
presidential campaign. 4 pgs.
27
7
11/23/1971
Campaign
Memo
From Magruder to the Attorney General RE:
an attached weekly report from the CRP.
Attached report covering campaign topics
such as key voting groups marked up by
unknown. 7 pgs.
27
7
11/16/1971
Campaign
Memo
From Magruder to the Attorney General RE:
the CRP's weekly report. Report with
information on polls and key voter groups
attached. 8 pgs.
27
7
11/10/1971
Campaign
Memo
From Danny Boggs and Gordon Wade to
Odle RE: the 1971 Kentucky gubernatorial
election and its implications for the 1972
presidential campaign. 3 pgs.
Tuesday, July 19, 2011
Page 6 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
7
12/15/1971
Campaign
Memo
From Magruder to Higby RE: an attached
letter to "The National Observer." 1 pg.
27
7
12/14/1971
Campaign
Letter
From Magruder to Henry Gemmell
responding to a recent editorial in "The
National Observer." 2 pgs.
27
7
11/26/1971
Campaign
Letter
"Letter to the Editor" of "The Evening Star"
sent by Magruder refuting the idea that RN's
campaign advisers were simply "ad men." 1
pg.
Tuesday, July 19, 2011
Page 7 of 7
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON. D C 20006
December 11, 1971
(202) 333-0920
CONFIDENTIAL
0-102
By E/-
3.26.14
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: Additional Recommendations of the RNC's DO Committee
At our last meeting with you on the subject of the convention, Bill
Timmons, Rob Odle, and I went over with you some of the recommenda-
tions which the RNC's DO Committee has made with respect to the 1972
Republican National Convention. The second part of the DO Commit-
tee's recommendations were made on July 23, 1971, and consist of ten
issues. These are recommendations, however, which would be made to
the 1972 Republican National Convention, which, if adopted, would
bind the 1976 convention. With your permission, we will pass the
attached memorandum to Chairman Dole and Representative Cramer, who
is Chairman of the Rules Committee.
Approve
Disapprove
Comment
JEB S. MAGRUDER
Attachment
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
THE WHITE HOUSE
WASHINGTON
December 7, 1971
MEMORANDUM FOR: HONORABLE BOB DOLE
FROM:
BILL TIMMONS
SUBJECT:
DO COMMITTEE RECOMMENDATIONS
The RNC special Delegates and Organizations Committee has been
engaged in studies and reports on three GOP activities: convention,
delegate selection and party structure.
Phase two recommendations were made on July 23, 1971 and consist of
ten issues. There follows a list of the proposals and where necessary
an analysis and recommendation.
RECOMMENDATION NO. 1:
It is recommended that in those States
where delegates are elected through the convention system or a
combination of convention and primary systems, the precinct,
ward, township or county meetings should be open meetings and all
citizens who are qualified shall be urged to participate.
Recommendation: Concur
RECOMMENDATION NO. 2:
To increase participation by all Republi-
cans in the delegate selection processes, it is recommended that
those States using the convention method consider a system whereby
district conventions are held on a different day in a different com-
munity than where the State convention is held.
Recommendation: Concur
RECOMMENDATION NO. 3:
It is recommended that alternate delegates,
who are an important and essential part of each State delegation,
be elected in the same manner and under the same rules as delegates.
Recommendation: Concur
-2-
RECOMMENDATION NO. 4:
It is recommended that no delegates or
alternate delegates shall be required to pay an assessment as a
condition of serving as a delegate or alternate delegate to the Repub-
lican National Convention.
Recommendation: Concur
RECOMMENDATION NO. 5:
It is recommended that there shall be
no proxies at a convention held for the purpose of selecting delegates
to the Republican National Convention. If alternate delegates to a
convention are selected, the alternate delegate shall vote in the
absence of the delegate, and no delegate shall cast more than a
single vote and his alternate shall cast no more than a single vote
in the absence of the delegate.
Recommendation: Concur
RECOMMENDATION NO. 6:
It is recommended that there shall be
no automatic delegates at any level of the delegate selection pro-
cedures who serve by virtue of Party position or elected office.
Recommendation: Concur
RECOMMENDATION NO. 7:
It is recommended that Rule No. 14(a)
of the Rules adopted at the 1968 Republican Convention be amended
to read as follows: The Delegates from each State, elected to the
National Convention, immediately after they are elected shall select
from the delegation their members of the Resolutions, Credentials,
Rules and Order of Business and Permanent Organization Committees
of the National Convention, one (1) man and one (1) woman, one (1)
Delegate under the age of 25, and one (1) Delegate who is a member
of a minority ethnic group for a total of 4 members for each com-
mittee, and shall file notice of such selection with the Secretary of
the National Committee; provided, however, that no Delegate may serve
on more than one (1) Committee of the National Convention. Alternates
may not serve as members of Convention Committees.
Recommendation: Reject suggested change. This provision dis-
criminates against the 20 small states that have less than sixteen
delegates (4 members from each state on each of 4 convention
committees = 16 total). Since no Delegate may serve on more than
one committee and Alternates may not serve, as a practical matter,
this Rule would probably deny committee representation to at least
another 9 states with delegate strength between 16 and 21. Therefore
over half of the states would be forced to give up seats on several of
the convention committees.
-3-
RECOMMENDATION NO. 8:
It is recommended that each State
endeavor to have equal representation of men and women in its
delegation to the Republican National Convention.
Recommendation: Concur
RECOMMENDATION NO. 9:
It is recommended that each State include
in its delegation to the Republican National Convention delegates
under 25 years of age in numerical equity to their voting strength
within the State.
Recommendation: Change "include" to read "endeavor to have"
to make the provision consistent with No. 8. If Delegates are to
be freely elected GOP officials cannot guarantee to include any
group of individuals. However, the Party can endeavor to have
special groups by encouraging them to become candidates for
Delegate.
RECOMMENDATION NO. 10: It is recommended that the Republican
National Committee assist the States in their efforts to inform all
citizens how they may participate in delegate selection procedures
and it is further recommended that the Republican National Com-
mittee in cooperation with the States shall prepare instructive
material on delegate selection methods and make it available to
all.
Recommendation: Concur
RECOMMENDATION NO. 11:
It is recommended that each State endeavor
to have in its delegation to the Republican National Convention dele-
gates who represent minority ethnic groups in numerical equity to
their voting strength within the State. "
While not binding, this provision puts the RNC on record encouraging
State organizations to cultivate candidates for election as delegates
from minority ethnic groups. This is interpreted to include racial
groups as well.
Recommendation: If the recommended deletion is made in No. 7
regarding convention committee participation it may be advisable
to include a new Recommendation regarding minority ethnic groups
patterned after Nos. 8 and 9.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON. D C 20006
December 13, 1971
(202) 333.0920
CONFIDENTIAL
By
MEMORANDUM FOR THE ATTORNEY GENERAL
THROUGH: JEB S. MAGRUDER
SUBJECT: Office Space
In line with the procedure outlined in the memorandum on office
space dated October 15, which you approved, we now occupy Suites
272 and 472 of this building. The second floor space is used
basically for the Finance and Political divisions, and is ade-
quate to house their needs through November of 1972. The fourth
floor suite, on the same floor as Mudge Rose, houses all other
staff and is ultimately designed for all campaign division heads
not in the finance or political areas.
Thus far in the campaign we have taken space only as the need
arose, thus saving considerable amounts of money. This memo-
randum asks approval to take three "chunks" of additional space
since we are now again at the point where each office is taken.
1. First, additional space is needed for Paul Kayser's Business
and Industry Committee, since Don Kendall's plan calls for four
professionals and two secretaries by January. While this group
wants to have its own area, we agree it should be physically
accessible to US. A suite is available on the ninth floor of
this building beginning January 6, which would accommodate this
group as well as a few other staff members initially. This suite
consists of 1100 square feet (See Tab A) and would rent at the
same rate we are paying for the space we are in, $7.50 per square
foot. It would be leased from January 15 until November 15 for
$6,875.
Approve
Disapprove
Comment
CONFIDENTIAL
CONFIDENTIAL
-2-
2. Space is also needed now for those who are joining us in
January to direct the "horizontal group" activity, e.g.,
Clayton Yeutter in the farm area, and the executive directors
of the various vote bloc groups. A 1600 square foot suite
(See Tab B) is available on the eighth floor for these activ-
ities initially. (After February 1, additional staff in these
areas would go to the third floor -- see #3 below). It would
be leased from January 1 until November 15, at the same rate,
for $10,500.
Approve
Disapprove
Comment
3. Initially, as you know, we planned to take a floor of the
new building at 1730 Pennsylvania Avenue on March 1. However,
for security and logistical reasons it was always our hope to
keep the entire campaign in one building. Last week I met
with General Olmstead, and he has agreed to rent us the entire
third floor of this building beginning in February. The floor
consists of 16,000 square feet and 40 private offices plus
secretarial space, mail-room facilities, a large conference
room for our advertising group, etc. We feel this space would
house the entire campaign staff through November. It would
give us, for example, more floor space in one building than we
had in New York in 1968 at three separate locations.
This floor would cost less than the one at 1730 Pennsylvania
Avenue both in terms of the rate per square foot and the cost
for improvements to the space. Since all the partitioning is
done, and all the telephone and electrical outlets are in, we
would not have to spend anything to move in, whereas it could
cost as much as $14,000 at 1730 to get that space in shape.
Also, we would have space in this building a month earlier,
and it can be used then.
Our security advisors strongly recommend that everything be
put under one roof, and it would also save telephone costs
(our new telephone system, installed last month, will easily
service these new spaces and a staff of 200 or more).
It is recommended that this space be leased from February 1
until November 15 for $95,000. A floor plan of the third
floor is at Tab C. (The space at 1730 would have been
$118,896 plus $14,000 to get it ready).
Approve
Disapprove
Comment
CONFIDENTIAL
CONFIDENTIAL
-3-
4. Note: Floor plans of our present space, Suites 272 and 472,
are attached at Tab D.
ROBERT C. ODLE, JR.
Attachments
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
NINTH FLOOR, 1701 Pennsylvania Ave., N. W.
D
1
KAYSER
ASSISTANT
KAYSER
ASSISTANT
KAYSER
B
ASSISTANT
KAYSER
SECY.
18
0
D
0
SECY.
1
19
24
25
\
EIGHTH FLOOR, 1701 Pennsylvania Ave., N. W.
STOP
EXECUTIVE
EXECUTIVE
3'x5"
YEUTTER
DIRECTOR
DIRECTOR
OFFICE # a
OFFICE #
OFFICE
3
X 96
14° & 96
14° x 9°
YEUTTER
Secy.
Secy.
ASSISTANT
Secy.
RECEPTION
OFFICE #3
733 S.F.
14°x9°
TWO
YEUTTER
Assistant/
ASSISTANTS
Secretary
Secy.
OFFICE*5
14° x 96
#
INTRY
STAIR
ELEMATER LOBBY
THIRD FLOOR, 1701 Pennsylvania Avenue, N. W.
P
342
342-A
343 344 N ' A N A A
ENUE
345
1 H 1 N 3 3 1 N 3 ^ 3 S
351
340
352
341
353
354
350
334
361
356
362
333
335
355
S T R E E
4W
330
332
360
4
365
E9E
331
326
/
-1
so
325
/
***
324
-
321
320
323
322
cock
C)
C
0
0
0
OF
316
318
301
.
3/5
317
300
INTER-AMERICAN DEVELOPMENT BANK
314
310
302
303
3rd FL L OOR
.
313
312
311
306
305
304
12
-08
TO
SECOND FLOOR
SUITE 272
1701 PENNSYLVANIA AVENUE, N. W.
(Approximately 6000 Square Feet)
*
PLEASE NOTE: An asterisk
means that this individual
will move to the Third Floor
NORTH
on or about February 1.
The balance of this space will then be
available for the
Finance and Political divisions.
Finance
Nunn
Sloan
2:20
Volunteers
/
ELAVATOR LOBDY
Strunk
TO'LL
[
TELEPHONE EQUIPMENT
Dannenhauer
FOR 57" SYSTEM
Xerox;
Hyde
Office
Hoback
Supplies
Gillis
*
*
Goldberg
ENTRANCE
&
]
Fierce
Assistant
*
*
*
Preve
Blair
Steorts
(Reception)
Sedam
Gorton
*
*
*-
*
Secy
Secy Secy.
Secy
Smith
Hauser
*
Secy
*
*
Ulman
Forsberg
*
V
Harris
Secy.
*
*
Flemm-
Kaupinen
Finkle
stein
*
ing
Exe.
Executive
Bell
Dir.
Director
*
Allen
I
n
R
SEVENTEENTH STREET, NORTHWEST
TYPICAL 000 CLAN
FOURTH FLOOR, 1701 Pennsylvania Avenue, N. W.
Mitchell
Marik
Joanou
Johansen
Dailey
ELTC
CLOS
Wagner
Creighton
Secy.
Xerox
Rietz
Area
Teeter
Secy.
Liddy
Johnson
Cudd
TEL
CLOS
AIR SHAFT
Herge
Duncan
Minshall
Secy.
Porter
Mason
Chern
Roberts
Reisner
Odle
Koon
Conference Room
Magruder
Shumway
22
12/15
L.
clear Peter Dailey access to polls? prob.
G H
cooler, abstract
less pers +
- Re- Elect the P; reject
better
Pete Dailey + people outside
decidion +
represen of .P; less
- acquired the 3 3rd nd ploor
opposition
- Bumper sticker an n.H 1/3
D.C
? Date of announce.
12/2/37
AG fovors P announce 1/6-16
1/3-
Miller
Time
Blanket news 1/4 w/ P. efforts
mas
1/5
thank.
1/8
Junder ca C direction, must
be natural but big splash
1/10 1/11/1/12
moore, Garment, Miller
1/9 - P biday 1/9-1/13 best
YRO - SOTU 1/6-1/7-sato
RD Sun 1/2 - Radio Spe
announce - some feel step feud +
male briel spe insteal of state.
- Possil w/ whole family - Dent.
- Very short letter nH Clemn
- RZ release letter no Ppartic
Get maril summary.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
December 15, 1971
WASHINGTON. D C. 20006
(202) 333.0920
MEMORANDUM FOR:
LARRY HIGBY
FROM:
JEB S. MAGRUDER
Attached is a copy of the letter to the National Observer
in response to their editorial, "Agency Men on Pennsylvania
Avenue," which you brought to my attention.
cc: Mr. Gordon Strachan
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
December 14, 1971
WASHINGTON. D C 20006
(202) 333 0320
Mr. Henry Gemmell
Editor
The National Observer
11510 Columbia Pike
Silver Spring, Maryland 20910
Dear Sir:
It was a disappointment to see your recent editorial "Admen on
Pennsylvania Avenue" because of the similarity which it bore to
an earlier misleading editorial in the Evening Star ("The Agency
Men"). What was particularly depressing was the fact that your
editorial did not take into account the subsequent letter to the
editor which I wrote correcting the Evening Star's misstatement
of facts and misleading conclusions. I hope that the problem
was only that Daniel Henninger merely did not see the enclosed
letter. Since all too often a specific misstatement of fact in
one newspaper can lead to a series of mistaken impressions which
are given more general coverage, I would hope that you will give
as much attention to this clarification as to your editorial.
It is my earnest hope that your editorial was written without
knowledge of the later clarification and not in spite of it.
Without question, your editorial, "Admen on Pennsylvania Avenue,"
is misleading in its assumptions and conclusions.
The editorial clearly implies that President Nixon was somehow
more "managed and processed" than the other candidates. In fact,
as my earlier letter points out, virtually all candidates for major
statewide and national office in recent years have used filmed
television commercials as well as ads in newspapers, billboards, etc.
This is true of the candidates of both major political parties and
it's hard to imagine any reason for criticizing the candidates for
using this highly effective method of carrying their message to the
people.
3
2
The creation of the in-house agency task force is a practical
and sound approach to the difficult problems which are posed
by the communications requirements of national campaigns and
is not unique to the Nixon campaign. In fact, the major
advertising agencies use an "anchor and loan" program which
encourages their people to participate in the political process.
Under this arrangement their regular employer is reimbursed by
the campaign agency for the cost of the individual's compensa-
tion and fringe benefits so that the regular employer will not
be in the position of making corporate contributions to a
political campaign by providing personnel. On the other hand,
it enables the campaign agency to seek personnel who are commit-
ted to the candidate and who want to work on the campaign. And,
the campaign agency is set up only for the duration of the campaign.
"Anchor and loan" has been part of the advertising business for
fifteen years and is considered by most knowledgeable people in
the advertising business to be a very good solution to what has
been an extremely difficult problem. The creation of the agency
will certainly not have the effect of altering the performance
of the President or shielding people from his policies but, instead,
it represents an important step toward achieving a more effective
form of communication.
Sincerely,
Feb S. Magruder
Enclosure
THE EVENING STAR
November 26, 1971
Editor
That this "non-profit group will buy time and spac
in the media. this Saving the commission normally p.s.
a regular anerey" should be clearly is false premise :
anyone who understands the advertism, business, It
somewhat similar to saying that a company might say
The Agency Men'
the cost of legal fees by hiring house lowyers rathe
than retaining a law Orm. It's not a matter of saving ti
SIR: The It've premise, the misstalement of facts,
fees, it's a question of whether to pay them to a law in
and the conclusion in The Star's editivial,
or to employes of the organization. In this case, th
"The Agency Smin," are all CLUIC for considerative
commission usually paid by the media to the regula
agency will be paid to the campai 0 0 ney and will 1
concern.
Most probably, is the of that The Star
used by that agency for reimbursing the costs of per
has fation into PP common trap of bullding
sonnel, operating expenses, etc.
a case on the suppored form in a HBWS crery, even
The implication in the editorial that this plan
though they have were un Clearly reinted.
considered "a cheep trick" by Madiven Avenue is total
This is millicent : the shocking CKSC of the
misloading. As a matter of fact, the American Associa
reported date cotion plan for genocial of the Check
tion of Advertising Agencies is very much in favor of 11
Panthers, Winn was based on a news story allowing that
concept of a special agency being set up to handle
a celtain memor of there had been Killed by the
political campaign. There is a very difficult problem for
police. A for series of articles, culturials. etc., prew out
any existing agency in taking a political account. esp
of the original Islue story without anybody bothering to
dally one as large 03 a presidential campaign. First,
check the acts 11 facts until Ln enterprising New Yorker
is totally disrupting for a short period of time to 11
wilter did $0 10 the consternation OF II: join polistic
artency's normal elient service. Secondly, it. creates tl
fraternity. The Star seems to have done the sure thing
problem of asking agency personnel, who may no
- beneving 1.3 own story about advertising agency
holieve in a candidate, to work on De: development (
plans for the 1972 volution compaign - in spice of the
placement of his advertising, and third, it is usually
lact that 1107 newspations later curied Menial of
losing financial proposition for the agency because
that story and the statement of octual facis. This
requires the communient of such a large number -
tendency to wild a series 01 and based on is false
people over such a short period of time.
story is extr recrettr No.
Ad-Men "Porrom
The that three purtgroph. C: the editorial developed
In order to deal with these dishoulties, the conce
the these (+) Name podes C.S. Twers myber to make
of a compaign task force agency was developed. In in
the Care that President Nixon Was mar-
type of organization, as will be the case with the 01
ket-tested and sold 10 the el. streets like D 0% included of
planned by the Committee for the Pe-Election of ti
cigarettes or shounno through a eleverly concocted
President, personnel are "borrowed" from various 3
series of in television CO mercials.
Tins.
at
veribing agencies. Their regular employer is rein
best, E 0 telef cheap shot, since a shaple check of the
bursed by the carapeign agency for the cost of il
foots will Necluse that 1.1 recent years virtually all
individual's compensation and frince benefits SO that 11
political exchines ive any m. or statewise or Aderal
recolar employer will not be in the nosition of makin :
obten have med filmed relavation as well
corporate contribution to a political compaign by provi
as 2., spens, cic. This : $ % 0" 3 of the
mg personnel. On the other hand, it enables the can
can Which both majo. proties and it's hard
phign agency to sech personnel who are committed
to im. the Day PLESSO 160 the deraidates
the candidate and who want to work on the campai
for using this Webty effective method of carrying their
And the campaign agency is set up only for the duratic
inessages 10 munlie.
of the campaign. This is considered by most knowledg
01 Set Up by White House
able people in the advertising busi, as to be a very god
The aditional then Were (if) to claim that the admin-
solution to what has been an extramely difficult pro
istrution (is) it 0.0 sep turther with it. estab-
tem. ] would verture to say that The Star, with a Fu
lishment e: to White Have 2's own 2) 34 1572,
checking, would % that this is not derpised by Madiso
Health la lieved a
Avenue as a check) bek but rather, highly regarded I
The 10 di If what on the
Madison Avenue as very sound and p. actical move.
Reduction 6 Prosident Attends
The last paranraph of the editorial, suggesting t.
to up 3
the
1972
the Lest logical sup world be 10: the administration
completed je
up
by
set up its own television network, dees not deserv
the Las have
comment.
nother... " the open... if of this
Job S. Magruder.
odve No and been
Committee for the Re-election
circly by Presidential Prepsy Roa
of the President.
Ziegler.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D C 20006
(202' 333-0920
December 11, 1971
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Ken Rietz has given me the following information which I thought
you would be interested in.
1.
He has been informed that Kenny O'Donnell has been raising
money for whoever wins the nomination. There is some con-
cern that all the Democratic candidates are using up avail-
able funds and O'Donnell has set out to establish a special
fund for the nominee.
2.
Also, a close associate of Senator Kennedy has informed him
that the chances of the Senator seeking the nomination are
almost zero. The staff pressure he was under to get into
the race has become much less severe during the past several
months, and there is a lot less "in the family" talk about
it.
JEB MAGRUDER
<
CONFIDENTIAL
$100
THE
YEARBOOK
12/10
G
H u/ binders to review quilly
Shall to determine were H wants to read on plane
Position stat's σ will use better
pic's themes. but rather just general
-Layout material
- Exerperimentation
- will come back wl "Denished
art for final per approval
- likes pie of P wl hand in packet.
- colors - low key, just
enul to make worders
aappy, not "overtill"
H -Sun 12/13.
Adont give a domn what they
call t - terrible mor names,
indicative have of prolis we will
always use P Nixen, never
nixon alone.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON D C. 20006
December 6, 1971
(202) 333-0920
MEMORANDUM FOR:
GORDON C. STRACHAN
FROM:
PETER H. DAILEY
SUBJECT:
Agency Name
We are looking for a name which is innocuous to those outside our
immediate campaign group, but means something to the members of
the team. It should not be sloganeering, nor gimmicky, niether
should it be contrived.
Campaign Associates, the name of the 1960 agency, was considered.
For a number of reasons (including confusion and superstition),
it was disgarded.
The consensus is that the name should lend a feeling of dedication,
purpose, thrust, and pride to those who will be working on the team.
Names such as Ad Com, Campaign '72, Advertising Associates, and many
other were eliminated.
"November Group Inc.", is the name that most people believe accom-
plishes our needs best. Cliff Miller, Jeb Magruder, Dick Moore, and
others concur. If you agree we will proceed.
CC: Jeb S. Magruder
Clifford A. Miller
Richard A. Moore
Acte
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D C. 20006
December 10, 1971
(202) 333-0920
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
CONFIDENTIAL
E.O. 120.3, Suction 6-102
By
of
Date 3-26-82
MEMORANDUM FOR:
MR. H. R. HANDEMAN
FROM:
JEB S. MAGRUDER
SUBJECT:
Initial Campaign Materials
We have taken the first cut at our campaign materials, and hope to
have our first shipment ready for New Hampshire by the beginning
of the year. This shipment will include bumper stickers, buttons,
and one brochure. We will use these materials in our initial pri-
mary states as well as in the headquarters in other states as we
announce our state chairmen. They will also DE have available for
Republican headquarters.
Pete Dailey has come up with three approaches. The Attorney General
has reviewed them and his feeling, and ours is tha we-should go
with "Re-Elect the President" as against Re-Elect Our President
/
because "our" is too exclusive. He also feels that President Nixon
for President" would be acceptable and he would particularly like to
use this phrase in our brochure even if we use "Re-Elect the President"
on bumper stickers and buttons.
We have also agreed that we will not lock into a firm pattern until we
have more information from our research and field activities. He
would like your comments and feelings on this first cut so that we can
begin production immediately.
CONFIDENTIAL
P-1938
Date:
November 20, 1971
X
12:00 Noon
H.R. Haldeman
FROM THE STAPF SECURITY
DUE: Denot November 29, 1971
The 2:00 pm
SUBJECT:
New Hampshire Primary
ACTION reguested.
is
For Necessary Added
Prepare Agenda
For Your Commons
PLEASE ATTACH THIS COPY TO MATERIAL SUBMITTED.
you
have
any
or it you
C
telephone the Steel
THE WHITE HOUSE
WASLINSTON
November 20, 1971
If DE AN
ADMS AMRING
CONFIDENTIAL
E.O. 1.00m. 6-102
By
ER
Lat
3.26.82
,
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
JON M. HUNTSMA
SUBJECT:
New Hampshire Primary
The President noted in the November 20 News Summary that
it was reported RN will be entered in the New Hampshire
primary and the State's GOP Governor is urging him to
campaign there in person GOP sources told AP.
It was suggested that Attorney General Mitchell must silence
both the Governor and Senator Cotton on this immediately
and in other primary states as well (referring to the President's
need to campaign personally in those states).
Please submit your response to the Office of the Staff Secretary.
Thank you.
CONFIDENTIAL
CC: Alexander P. Butterfield
13
OTHER FOREIGN
The Secy. of the Pakistani Foreign Affairs Ministry,
NEWS
said that India has a 5-1 advantage in troop strength
and that there could be no question of Pakistan
starting a war with such heavy odds
US officials
say they are concerned over reports that the IRA is
getting arms from the US, but at same time they
claim no knowledge of any specific shipments of
military equipment and State that no licenses have
been issued that would allow arms sales
La
Monde reported that the Chief US narcotics agent
in Europe is being transferred from his post because
French police and Govt. were angered by US criticism
of their efforts to halt international drug smuggling
E. German determination to prevent the flight of
refugees has slowed German negotiations to imple-
ment the Big Four accord on Berlin, W. German
officials said.
Japanese students continue to riot
over Okinawa conversion treaty. Thousands arrested.
This noted on all nets with film of guerrilla-type
operations on CBS.
DEFENSE
In four-minute report Brinkley resurrected A.
Ernest Fitzgerald who told Hill of C-5A cost over-
runs as Brinkley intimated he was supposed to
do -- and was soon fired by AF. Case now in
court and he is working for Proxmire and writing
a book. Fitzgerald expressed concern shared by
Brinkley -- are we in such grip of M-I-C that we'll
never be able to stop weapons purchases? Sat.
nite Brinkley will tell us what's happened to another
ordinary citizen from that embarrassing experience
for Wash. the C-5A.
DOMESTIC NEWS
ADMINISTRATION
Note by NBC of Calif. poll with RN cutting EMK pre-
freeze lead by 11 points to only 3 and turning Muskie's
pre-freeze lead into a 2-point RN advantage.
RN
will be entered in the NH primary and the State's
GOP Gov. is urging him to campaign there in person
GOP sources told AP. Gov selence Peterson said RN has
immediately and in other
him + Cotton an this
Draway states
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D C. 20006
November 29, 1971
(202) 333 0920
CONFIDENTIAL
MEMORANDUM FOR:
FROM:
JEB S. MAGRUDER
With reference to the notation on the November 20 news summary, I have
discussed with both Governor Peterson and Stewart Lamprey the need not
MR. GORDON m C. STRACHAN
to comment on whether the President should personally campaign in New
Hampshire. I also asked Lamprey to make this point with Senator Cotton
as well as the Governor.
Peter Flanigan has also been asked to mention this to Governor Peterson
since Pete has a good relationship with him.
This has also, as requested, been brought to the attention of the Attor-
ney General.
CC: Mr. Alexander P. Butterfield
CONFIDENTIAL
:
SUBJECT:
New Hampshire Primary
The
noted in the November 20 News Summary that
it was reported RN will be entered in the New Hampshire
primary and the State's GOP Governor is urging him to
campaign there in person GOP sources told AP.
It was suggested that Attorney General Mitchell must silence
both the Governor and Senator Cotton on this immediately
and in other primary states as well (referring to the President's
need to campaign personally in those states).
Please submit your response to the Office of the Staff Secretary.
Thank you.
DEVE RIELD TO
CONFIDENTIAL
ADMINISTRATIVE
B.U.
1001
By
cc: Alexander P. Butterfield
- -L-
THE WHITE HOUSE
WASHINGTON
November 22, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY h
SUBJECT:
Governor Peterson --
New Hampshire Primary
Jeb Magruder reports that he talked to Governor Peterson about
the New Hampshire primary situation and tried to steer him in
a direction differently than what he was putting out in the article
you saw in the STAR.
In addition, Harry Flemming is going to have lunch with Peterson
tomorrow to try to straighten him out. Magruder says Mitchell
has not talked to Peterson, nor does he think he should at this
point in time.
Well some one better
do it — instead of
trying
G
J8m 11/23
3:5p
may
THE WHITE HOUSE
WASHINGTON
Auplet
Date Dec. 7, 1971
NOTE TO: H. R. HALDEMAN
FROM:
GORDON STRACHAN
The Attorney General has defined
the roles of the Committee and the
RNC for the Campaign in the attached
document prepared by Magruder.
Evans will explain the decisions to
the RNC on December 9.
:
MS
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D C. 20006
December 7, 1971
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDE
Attached is the document which was discussed on Monday, December
6, 1971, at a meeting held in the Attorney General's office
attended by Harry Flemming, Fred LaRue, Tom Evans, and myself.
Attachment
It u in credible that what
is really the most important stea- -
is. # 13 has not been rettled
clage there liao sigarferenthe
Number.
L.
CONFIDENTIAL
:
4.
RESPONSIBILITIES OF THE
REPUBLICAN NATIONAL COMMITTEE
AND THE
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
IN THE FORTHCOMING PRESIDENTIAL CAMPAIGN
1. CONVENTION RESPONSIBILITIES
The RNC will be in charge of running the convention. The
Committee will have an advise and consent role in determining
the convention program, key committee chairmanships, and any
other activities deemed appropriate.
*
2. ADVERTISING
The Committee will be responsible for placing and funding
all advertising for the national campaign. The RNC will have
an advisory role.
3. DIRECT MAIL
Vendor selection, funding and control will be done by the
Committee, and the Committee's Director of Research will be in
charge of the direct mail operation. The RNC Deputy Chairman
for Research and Political Organization will play a key advisory
role in this effort.
4. TELEPHONE OPERATIONS
The Committee will conduct a telephone operation similar to
the neighbors program in 1968. This program should have better
accountability than in 1968.
The RNC is planning a broader party-oriented telephone
operation in conjunction with its proposed "TARGET '72" voter
turnout program.
It is generally felt that there should be only one effective
telephone operation for the entire campaign. This should be
planned jointly by the Committee and the RNC with implementation
by the Committee.
5. VOTER BLOC PROGRAMS
The Committee feels that four voter blocs are particularly
important in this election. They are the farm, youth, elderly
and transient voter groups. Because of this importance, the
Committee will develop, fund and control these programs separately
from the normal citizens activity and they will receive guidance
from and report directly to the Campaign Director.
*
Throughout this report, the term "The Committee" refers to the
Committee for the Re-election of the President.
- 2 -
Since the Committee's programs are candidate-oriented, and
the RNC programs are primarily party-oriented, they will
supplement each other. This division of labor and concentra-
tion of effort, will assure maximum effectiveness for the
entire range of voter bloc programs.
6. CITIZEN'S GROUPS
Unlike the 1968 campaign when the citizen's groups were
separate, autonomous, uncontrolled, and in some instances
abrasive in certain states when dealing with party people,
they will be closely coordinated, strictly controlled and
funded by the Committee and will report to the Campaign
Director.
7. SPEAKERS BUREAU
The Committee will determine political speaking engagements
of White House staff, Cabinet members, celebrities, athletes, etc.,
on behalf of the President.
The RNC now handles political speaking engagements for
Senators, Congressmen, and prominent Republican Governors on be-
half of the President. The RNC suggests that these should be
centralized and coordinated within the Committee. The RNC plans
to expand its speakers activity which is oriented to state and
local races.
8. WOMEN'S ACTIVITIES
There will be individual funding of Committee and RNC
women's activities. The Committee will work with the new
emerging women's groups on a continuing basis.
Volunteers for Nixon will be a joint Committee/RNC effort
under Committee direction. It is suggested that the women's RNC
co-chairman work with the Committee in this area. The RNC
feels that people on the RNC payroll should make up some of
the Committee's staff.
9. POLLING
The polling effort will be funded and controlled by the
Committee. Results of the polls will go directly to the Campaign
Director. He will determine how the information is disseminated.
The RNC Chairman and Co-Chairman will be kept informed of polling
results on the same basis as selected key members of the Committee.
- 3 -
The RNC stresses the importance of including the party in this
effort and feels that state party organizations should be given an
opportunity to jointly fund or piggy-back on the Committee's
polling operations. In light of this, it has been suggested that
the RNC mail letters to the party chairmen in these 11-12 states
under consideration, indicating that if they are interested in
joint polling, they should establish contact with the Committee.
10. GENERAL RESEARCH
It has been suggested that:
a. The Committee have direct access to the RNC clipping
service and MIRACODE.
b. The Committee needs to receive timely action on oppo-
sition research information requests. The RNC intends to add
two people to the opposition research staff.
c. The principal RNC research staffer will maintain daily
contact with the Committee's Director of Research.
d. Issue development is solely the responsibility of the
White House and the Committee. The RNC will advise on issue
development and, in turn, the RNC will be advised on all issues
as they develop.
e. The Committee will be able to depend on the data base
and software capabilities of the RNC in the areas of demographics
and past voter behavior. It is hoped that the RNC can serve as
the Committee's computer facility, and that RNC funding is suffi-
cient in this area. The Committee's demographic staffer will
work with the head of the RNC Data Processing Section.
11. COMMUNICATIONS
It has been suggested that there be a dual effort. The
RNC will continue the hard attack in Monday and First Monday.
The RNC has an obligation to its contributors not to distribute
Monday free until after the convention, at which time the RNC
plans to expand its circulation and information content.
It was suggested that the Committee should consider doing
something similar to the Nixon Nominator or Nixon Elector in 1968.
This program will begin after the President has become an
official candidate.
- 4 -
12. PRESS ACTIVITY
It has been suggested that:
a. The Committee will handle all candidate press activity.
b. The RNC will concentrate on party-oriented press activity.
c. All state press activity in behalf of the President will
be handled by the Nixon Committees with coordination by the state
party organization.
Both the RNC and the Committee agree on the need for party
people to be involved in these state efforts.
13. ACTIVITIES IN THE STATES
The following activities are under consideration:
Voter Registration
Voter Identification
Get-Out-The-Vote
Ballot Security
Absentee Ballot
Transient Voter
It has been suggested that:
a. An intensive voter registration activity, funded and
controlled by the state party organizations, should begin in all
states immediately. The Committee will be available to provide
guidance and advice where necessary.
b. After this initial voter registration activity, any
further activity in any of the above programs that are developed
by the RNC will be submitted to the Committee for approval.
c. The Committee will provide funding through state Nixon
Committees to those key states designated as "target" states.
- 5 -
d. Determination of target states will be made by the
Committee in consultation with the RNC.
e. The relationship between state party organizations and
state Nixon Committees will be determined by the Committee on a
state-by-state basis.
f. It is generally felt that the current RNC Deputy
Chairman for Research and Political Organization should be
assigned exclusively to assist in overseeing these programs
as a RNC staffer under the direction of the Committee's
Director of Field Operations.
g. The Committee concurs in the RNC proposal to increase
the current field force for the exclusive purpose of implementing
these programs. The precise amount of this increment will depend
on the development of these activities in the states and, con-
sequently, the exact number of additional fieldmen will be jointly
determined according to the requirements of the Committee. The
field force will concentrate solely on the implementation of
these activities and will recieve guidance from and report
directly to the Deputy Chairman for Research and Political Organi-
zation, who will in turn coordinate with the Committee's Director
of Field Operations.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON D. C 20006
December 7, 1971
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR:
FROM:
MR. H. R. Mr HALDEMAN
JEB S. MAGRUDER
Attached is the document which was discussed on Monday, December
6, 1971, at a meeting held in the Attorney General's office
attended by Harry Flemming, Fred LaRue, Tom Evans and myself.
This document was then revised in a subsequent meeting between
Fred LaRue and Tom hvans and the changes were approved by the
Attorney General.
Attachment
GONFIDENTIAL
:
RESPONSIBILITIES OF THE
REPUBLICAN NATIONAL COMMITTEE
AND THE
COMMITTEE FOR THE RE-ELECTION
IN THE FORTHCOMING PRESIDENTIAL
approvent OF THE CAMPAIGN PRESIDENT RNC B.B.B.C direct
1. CONVENTION RESPONSIBILITIES
The RNC will be in charge of running the convention. The
Committee will have an advise and consent role in determining
the convention program, key committee chairmanships, and any
other activities deemed appropriate.
*
2. ADVERTISING
The Committee will be responsible for placing and funding
all advertising for the national campaign. The RNC will have
an advisory role.
3. DIRECT MAIL
Vendor selection, funding and control will be done by the
Committee, and the Committee's Director of Research will be in
charge of the direct mail operation. The RNC Deputy Chairman
for Research and Political Organization will play a key advisory
role in this effort.
4. TELEPHONE OPERATIONS
The Committee will conduct a telephone operation similar to
the neighbors program in 1968. This program should have better
accountability than in 1968.
The RNC is planning a broader party-oriented telephone
operation in conjunction with its proposed "TARGET '72" voter
turnout program.
It is generally felt that there should be only one effective
telephone operation for the entire campaign. This should be
planned jointly by the Committee and the RNC with implementation
by
the
Committee
determined by the CAMPAigN
5. VOTER BLOC PROGRAMS
DiRectoR.
The Committee feels that four voter blocs are particularly
important in this election. They are the farm, youth, elderly
and transient voter groups. Because of this importance, the
Committee will develop, fund and control these programs separately
from the normal citizens activity and they will receive guidance
from and report directly to the Campaign Director.
* Throughout this report, the term "The Committee" refers to the
Committee for the Re-election of the President.
- 2 -
Since the Committee's programs are candidate-oriented, and
the RNC programs are primarily party-oriented, they will
supplement each other. This division of labor and concentra-
tion of effort, will assure maximum effectiveness for the
entire range of voter bloc programs.
6. CITIZEN'S GROUPS
Unlike the 1968 campaign when the citizen's groups were
separate, autonomous, uncontrolled, and in some instances
abrasive in certain states when dealing with party people,
they will be closely coordinated, strictly controlled and
funded by the Committee and will report to the Campaign
Director.
7. SPEAKERS BUREAU
The Committee will determine political speaking engagements
of White House staff, Cabinet members, celebrities, athletes, etc.,
on behalf of the President.
The RNC now handles political speaking engagements for
Senators, Congressmen, and prominent Republican Governors on be-
half of the President. The RNC suggests that these should be
centralized and coordinated within the Committee. The RNC plans
to expand its speakers activity which is oriented to state and
local races.
8. WOMEN'S ACTIVITIES
There will be individual funding of Committee and RNC
women's activities. The Committee will work with the new
emerging women's groups on a continuing basis.
Volunteers for Nixon will be a joint Committee/RNC effort
under Committee direction. It is suggested that the women's RNC
co-chairman work with the Committee in this area. The RNC
feels that people on the RNC payroll should make up some of
the Committee's staff.
9. POLLING
The polling effort will be funded and controlled by the
Committee. Results of the polls will go directly to the Campaign
Director. He will determine how the information is disseminated.
The RNC Chairman and Co-Chairman will be kept informed of polling
results on the same basis as selected key members of the Committee.
- 3 -
The RNC stresses the importance of including the party in this
effort and feels that state party organizations should be given an
opportunity to jointly fund or piggy-back on the Committee's
polling operations. In light of this, it has been suggested that
the RNC mail letters to the party chairmen in these 11-12 states
under consideration, indicating that if they are interested in
joint polling, they should establish contact with the Committee.
10. GENERAL RESEARCH
It has been suggested that:
a. The Committee have direct access to the RNC clipping
service and MIRACODE.
b. The Committee needs to receive timely action on oppo-
sition research information requests. The RNC intends to add
two people to the opposition research staff.
C. The principal RNC research staffer will maintain daily
contact with the Committee's Director of Research.
d. Issue development is solely the responsibility of the
White House and the Committee. The RNC will advise on issue
development and, in turn, the RNC will be advised on all issues
as they develop.
e. The Committee will be able to depend on the data base
and software capabilities of the RNC in the areas of demographics
and past voter behavior. It is hoped that the RNC can serve as
the Committee's computer facility, and that RNC funding is suffi-
cient in this area. The Committee's demographic staffer will
work with the head of the RNC Data Processing Section.
11. COMMUNICATIONS
It has been suggested that there be a dual effort. The
RNC will continue the hard attack in Monday and First Monday.
The RNC has an obligation to its contributors not to distribute
Monday free until after the convention, at which time the RNC
plans to expand its circulation and information content.
It was suggested that the Committee should consider doing
something similar to the Nixon Nominator or Nixon Elector in 1968.
This program will begin after the President has become an
official candidate.
- 4 -
12. PRESS ACTIVITY
It has been suggested that:
a. The Committee will handle all candidate press activity.
b. The RNC will concentrate on party-oriented press activity.
C. All state press activity in behalf of the President will
be handled by the Nixon Committees with coordination by the state
party organization.
Both the RNC and the Committee agree on the need for party
people to be involved in these state efforts.
13. ACTIVITIES IN THE STATES
The following activities are under consideration:
Voter Registration
Voter Identification
Get-Out-The-Vote
Ballot Security
Absentee Ballot
Transient Voter
It has been suggested that:
a. An intensive voter registration activity, funded and
controlled by the state party organizations, should begin in all
states implicately. The Committee will be available to provide
guidance and advice where necessary.
b. After this initial voter registration activity, any
further activity in any of the above programs that are developed
by the RNC will be submitted to the Committee for approval.
CAMPANIGNS DIRECTOR
C. The Committee will provide funding through Nixon
Committees those key states designated as "target" states.
AppRopRiAte Committees to
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D. C. 20006
(202) 333-0920
November 24, 1971
MEMORANDUM FOR:
JEB S. MAGRUDER
FROM:
KEN RIETZ
RR
SUBJECT:
New Hampshire Campus Poll
The New Hampshire campus poll described in the
President's news summary was not a mock election of
the type we can control but a door-to-door canvass
of dormotories at the University of New Hampshire
in conjunction with a nonpartisan mass registration
drive conducted by the student government organization.
Our people knew of the registration drive and decided
not to participate because it was a mass effort rather
than a targeted drive.
Each person contacted was asked which primary he would
vote in and then who he would vote for. Thus, while the
article indicated the President was matched against
McGovern and Muskie, this was not true.
:
I have asked our people to participate in the next canvass
planned by the student government in an effort to control
the results. This is currently unscheduled but planned
for early December.
George Gorton still feels we could easily win a mock
election against McCloskey and is planning one for
February. We will carefully evaluate the situation and
be certain of the results before scheduling such an election
in New Hampshire or anywhere else.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON D C. 20006
November 29, 1971
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
New Hampshire Campus Poll
The attached memorandum is submitted for your information.
JEB s. MAGRUDER
CONFIDENTIAL
:
- 5 -
d. Determination of target states will be made by the
Committee in consultation with the RNC.
e. The relationship between state party organizations and
state Nixon Committees will be determined by the Committee on a
state-by-state basis. Aftea CONSULTATION with the RNC
f. It is generally felt that the current RNC Deputy
Chairman for Research and Political Organization should be
assigned to assist in overseeing these programs
Director of Field Operations DIRECTOR.
as a RNC staffer under the direction of the Committee CAMPAIGN
8. The Committee concurs in the RNC proposal to increase
the current field force for the exclusive purpose of implementing
these programs. The precise amount of this increment will depend
on the development of these activities in the states and, con-
sequently, the exact number of additional fieldmen will be jointly
determined according to the requirements of the Committee. The
field force will concentrate solely on the implementation of
these activities and will recieve guidance from and report
directly to the Deputy Chairman for Research and Political Organi-
zation, who will in turn coordinate with the Committee's Director
of Field Operations
CAMPAIGN DiRECTOR,
11/30
H Flemming
F I J8M
AG Sat on RRC
nH - Durnell announced.
Ready to announce
wisc - John mc Iver - Van Place
nee - George Coolk-68 am
are - wendall wyatt
N.C. C. - Jonas + smith
Ill - Houser
me - Aarding
colo — hove
SO - -WE O' Pouen
mo.
Utah
- have Roos
Go
- Dick Richards
Sdan
nen
cliff Young - 68 Camn
Paul boxalt will ven
with
behind scenes wife
Conn
Wyo - Barbara Gosman
md. - Ed Thomas - St Sen
hr/ Frederick. UP
80 can - Hal Byrd
orea - Rita Bellmon moore (Heney
Drew mason, AA)
ariz - Sam mardian
Ready to set up - AG ap but
Ohio - Ray Bliss - AG will handle
not locked by Flemming,
2 meet next week a/AG,Rune
Idaho - Bill Compbell, advertesings.
Final stages - AG aware of mame
G It
but minn Flem still checking.
sun
re arthur
ala
que
Flemming as aging
Cal - AG, L - set ?names > 3-6 mos?
D.C. - announced+ + then use avound
in camp,
N.D.
Fla.
n.y- AG Non Rock
G.a.
R.Is-
mass Tenn Vt.
as
Contact
Mich.
Keen.
Waser
but No
ala.
Ky,
W.Va.
name
Minn.
ha.
Va.
Miss
are
mont
Del
AG
n.J.
st
n.m.
Hawaii
AY
Ind
Pa.
Iowa
©TX
AG
TX
St amn as constructally Feen
not wong about:
1
per discuss in st status
2
shurture of st - if not using
'68 nicen Camnon
3
Relationship w/ St party org.
4
Priorities- -
Finance camn + Fin Comn
only operating expenses
Delegates te Coneen
Youth, women Min's
5
How Camp programs
camn
women, youth
teld he has
final say
I
Flem doubts a prol &
told camp people that
St Ormn is top man
can call Flemn
6
3
Press - announce proce,
Press contacts at memimen
VAI
at this time.
Get Roupinen schedule
nH Out - in nH
AG has CC of mus 20 RP spe
Sun NTTimes on EMK.
XDent on Buts - -ecther support or deoplim
G memo - H. - "withdraw
Confirmation tomorrow. quiet
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
Heedn't
1701 PENNSYLVANIA AVENUE NW
WASHINGTON. D. C. 20006
G
(202) 333.0920
November 23, 1971
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached is our weekly report.
JEB S. MAGRUDER
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
POLITICAL
During the week we confirmed state chairmen in the states of
Missouri and Colorado. Larry Roos, St. Louis County Executive,
will handle Missouri, and Governor John Love will be our
chairman in Colorado.
To date we have announced our Chairman in New Hampshire, and
are ready for announcements in Wisconsin, Nebraska, South
Dakota, North Carolina, Oregon, Illinois, Maine, Colorado,
and Missouri. In the states of Arizona, Ohio, and Utah we
have nearly finalized all details and should be able to
announce these in the very near future. In Connecticut, the
District of Columbia, Idaho, Nevada, and Wyoming we are close
to a final decision on a chairman.
We attended the Republican Governor's Association meeting in
French Lick, Indiana this past week. The Governors universally
expressed strong support for the President and indicated a
willingness to help actively in the re-election effort. They
emphasized to us the importance of a strong communications
link between our Committee and them, SO that they may be best
prepared to promote the President's programs and interests and
to properly defend the Administration where necessary. Two
Governors raised questions concerning patronage matters. They
feel that all must pay greater attention to the political
significance of appointments.
At French Lick, Governor Francis Sargent, who has previously
been somewhat critical of the Administration, took a strong
stance for the President, and publicly endorsed Vice-President
Agnew as the President's running mate in 1972.
Visits to South Dakota and Minnesota both produced strong
negative comments from party people on the selection of Earl
Butz as Secretary of Agriculture. Mr. Butz's identification
with agri-business, Ezra Taft Benson, and the academic com-
munity precipitated the reaction.
MOVIE INDUSTRY COMMITTEE
Dick Zanuck has agreed to be the chairman of the committee
being formed within the movie industry for the President.
The group is going ahead and lining up personalities to be
on the committee and is awaiting word from campaign headquarters
regarding the timing of a formal press conference and announce-
ment. In addition, Mike Maitland, who was present at a
planning meeting in Los Angeles, is moving forward with his
contacts in the record industry, particularly those in the
country music field out of Nashville. Support for the
President in this industry runs high.
ATHLETES
We are moving forward on organizing a sports figures com-
mittee. Our present thinking is to structure it along the
same lines as the committee now being formed within the movie
industry. We have been in contact with Sam Schulman, Vice-
Chairman of the Board and Chairman of the Executive Committee,
National General Corporation and the major stock holder of the
San Diego Chargers. Mr. Schulman was present at the movie
industry meeting in California which the Attorney General
attended. He has indicated that he is very interested in
helping us, and is reviewing the situation. We also have
been going over the 1968 sports operation and will have a
proposal on how we believe this area should be organized by
December 3.
SCHEDULING
Cabinet Officers have now designated the person in each
Department who will be the key contact for campaign scheduling.
We are having a meeting of these people at campaign head-
quarters next week to work out all scheduling details.
Scheduling activity is picking up with emphasis being placed
on primary states and Lincoln Day dinners.
JEWISH
The furor over the planned construction of a large low income
housing project in a heavily Jewish area of Forest Hills, New
York has significance in several important aspects. The
opposition to the location of this project came late in the
day and when construction was about to begin. The controversy
has generated wide discussion and coverage has been extensive
in New York newspapers.
The significance lies in the following factors:
A. Criticism is geared toward the issue of fear of a
rising incidence of crime being generated by a large
-2-
low income project in the middle of a middle class
neighborhood. Comments quoted in the newspapers
point out that people's fear of crime changes the
way in which they think of their neighborhood and the
manner in which they live there.
B. The neighborhood which is involved is different from
the areas in New York where confrontation first
occured. The neighborhoods previously involved were
deteriorating areas of the city. Forest Hills is a
classic New York middle income area and The New York
Times pointedly stated that the leader of the opposi-
tion to the project lived in a $41,000 home. Thus,
the great middle class of the Jews can identify with
the confrontation.
YOUTH FILM
A film on youth ("Within the System") is being produced by
Copley Publications. The film's purpose is to present the
positive side of young people and their reaction to the
President and the Administration. Copley will pay the entire
cost.
Since the people we met with from Copley were determined to
produce the film whether or not we participated, it was our
feeling that we should get involved in order to influence the
result as much as possible. Dean Coffin, the director of the
film, has therefore agreed to let us recommend people and view
the results before the film is finalized. He also agreed that
anything we found objectionable would be taken out.
The format of the film will be based around the "rap" technique.
People will be interviewed and asked questions about their
situation, the country, the Administration, etc. Those res-
ponding positively will be matched with those responding
negatively SO the viewer will get a feeling that young people
are responding to the complaints of other young people.
Many of the young people who worked in the Pete Wilson San
Diego campaign will be used. In addition, Jack Kemp was filmed
in a rap session at Kansas State, and we have recommended other
Members of Congress and attractive pro-Administration young
people.
-3-
It is important for the film to include a young person who
is familiar with the President's private life, personality,
etc. The proper kind of discussion of what the President is
really like could lead to a very favorable reaction by young
viewers. Dwight Chapin would seem to be the ideal person.
The film is scheduled for completion in early January.
YOUTH
The total number of new voters registered continues to be
relatively small, with the exception of California where the
totals have passed the 30% level. (In Los Angeles County more
than 40% of the eligible new voters have registered.)
Our voter registration drive in Orlando, Florida, has completed
its third weekend with 6,000 new voters uncovered who support
the President. We are now registering these new voters. We
plan to expand our voter registration activity in Florida,
although the Republican National Committee has not cooperated
in selecting a site or contacting GOP leaders.
The New Hampshire petition drive for new voters' signatures is
at a standstill because SO few young people have registered
to vote. In the largest county we found only 10 registered
Republicans 18-21 years old. We have, therefore, stepped up
our mass signature and voter registration drive conducted by
the youth organization. Our workers are going door-to-door in
the major metropolitan areas seeking signatures and registering
new voters.
Rietz has met with MacIver in Wisconsin, and that youth organi-
zation is beginning to take shape. It will help staff a voter
registration drive in conjunction with the Wisconsin Republican
Party in the spring.
Ken Smith is currently preparing a short briefing book for our
speakers with emphasis on issues and accomplishments of the
Administration. Also included will be some suggested speech
outlines for relating what the President has done and how that
favorably affects the individual young voter.
Our speakers bureau is in full operation; arrangements are
underway for hooking Buchanan into a telephone question and ans-
wer session on how the President is briefed with several
hundred students at Washington State University and students
at the University of Idaho. A White House speechwriter
-4-
(probably Huebner) will attend the Associated Collegiate
Press Convention (high school editors) in Chicago on Friday,
November 26. Congressman Bill Steiger has agreed to speak
at the University of Wisconsin at Madison about two weeks
before the primary, and we will be placing a speaker
(perhaps Richardson) into the Texas State Convention of
Junior College Teachers in February. (These are all
situations that the White House originally turned down as
a matter of course and that we felt should be covered, so
by use of both the White House and our personnel a call was
made and speakers placed.)
A plan is currently being developed for placing our top level
speakers (Morton, Kissinger, Rogers, Rumsfeld, Richardson)
before a youth audience at least once a month for the next
three months.
We have cultivated the vocational education groups and every
indication is that there is a vast potential to be tapped here.
We are developing a program to assemble in Washington 100 or SO
of their main organizers who support the President to outline
to them the kind of organization we want to build and what help
we can provide.
To highlight our whole effort and to show beyond any discus-
sion the President's concern and respect for vocational
education we will be recommending he attend the Distributive
Education Club's national convention in Los Angeles in May
or the Vocational Industrial Club's national convention in
July at Roanoke, Virginia. We will recommend the Vice
President attend the one the President is unable to address.
In an effort to continue the personal identification of the
President with vocational education, we will recommend Julie,
Tricia and Mrs. Nixon attend the Future Homemakers Convention,
the Office and Education Association Convention, and the Future
Business Leaders Convention respectively.
WOMEN'S VOTE
Hauser and Steorts visited with Congressman Wendall Wyatt to
discuss organizational plans in Oregon and to outline the
integrated concept as to women. Wyatt was exceedingly
receptive to the concept, SO much SO that he confessed his
anticipatory concern that we might be coming by to urge an
independent operation. He was agreeable to appointing good
-5-
women as city chairmen, and had several in mind. We discus-
sed the type of woman to be appointed his co-chairman, and he
was quite acceptable to our suggestion that a woman between
30-45 years would be best. He plans to scout several on his
return and to select one before the year is out. We agreed
that on selection of the top woman, Hauser would speak to
Party women officials to bring them all into the act.
We received follow-up calls to our visit to New Hampshire.
The frank discussion we had last week as to integration of
women and bringing in of younger, fresher faces, registered
very well, even with the older Party women who recognize the
need for revitalization of the women's operation.
OFFICE
The space on the fourth floor of our building - Suite 472 --
has been occupied and there are several new additions to the
staff. Some of them are:
Dave Allen who has recently joined the research staff in the
area of foreign policy issue presentation. Dave, who is Dick
Allen's brother, had same experience in the 1968 campaign. He
is a graduate of the Johns Hopkins University School of Advan-
ced International Studies and has recently completed his active
duty with the U.S. Army.
Peter Dailey will begin November 29 as our advertising director.
Arthur Finkelstein will soon join the research staff as the
demographics analyst. He will be responsible for acquiring
relevant census data and records of past voter behavior, and
analyzing them for meaningful voter trends and strategy
development. Art has previously worked with NBC in vote profile
analysis and the 1970 Buckley campaign in New York. He is
currently the president of a political consulting firm.
Bill Minshall has joined the Scheduling Staff and Curt Herge
will be on board December 6.
Van Shumway will move here from the White House in December to
direct the News Bureau.
-6-
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
Headn't
G
1701 PENNSYLVANIA AVENUE. N NW W
WASHINGTON D. C. 20006
November 16, 1971
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached is our weekly report.
JEB S. MAGRUDER
bcc: Mr. Gordon C. Strachan
CONFIDENTIAL
YOUTH
With the second weekend completed in the Orlando voter registration
drive, some 25,000 households have been surveyed, including all the
new construction areas. All the Republican leaders in the country
are now convinced it is a good idea, and word of the success is
spreading throughout the state. A real feeling of participation
exists, and among the more than 100 participants last weekend were
some from as far away as 200 miles.
Under our urging, the Republican National Committee has agreed to
initiate a voter registration drive in Los Angeles County. Our
youth field staff will assist them in this effort which will be
coordinated with the California State Central Committee.
The meeting Ken Rietz had with Young Republican leaders from 22
states last weekend was most successful. Fourteen state leaders
committed themselves to initiating voter registration drives
within the next several months in their state's five largest
youth counties. These states include Florida, Connecticut,
Illinois, Indiana, Kentucky, North Carolina, Minnesota, Ohio,
Tennessee, Virginia, Texas, and New Jersey among our key states.
The Attorney General's attendance at this meeting had a great
impact on the success of the weekend.
In Tennessee, we have set up voter registration drives in Knoxville
and Memphis. In Memphis, six high schools will be canvassed and
new voters favoring the President will be registered. In Knoxville,
five area high schools will be canvassed and registration drives
conducted between December 6 and 10.
Ken Rietz met with George Cook and the Nebraska youth program has
been started. Rietz has asked Cook to call a meeting of 20-25
young leaders which he would attend and:
1. Establish a schedule of speaking appearances by
young spokesmen.
2. Establish a voter registration drive schedule and
set goals and quotas.
3. Formulate a state organization plan including, if
possible, the designation of state chairman, etc.
At this stage the following procedures have been established to
handle youth speaking requests through Ken Smith.
White House. Biweekly meetings of an "ad hoc" group of 2-3 persons
are held with the head of our youth speakers bureau chairing the
group to decide on all requests for speakers in the youth area sent
to the White House.
If the decision is made not to go, the letter of regret is mailed.
If it is a Presidential appearance request and it is a place we
would like to have a speaker, a letter of regret is sent expressing
willingness to send another speaker. During that time a final as-
sessment will be made and the wheels set in motion lining up an
appropriate spokesman. From there, in most cases, the White House
operation will make contact with the speaker and with the group
requesting him to make arrangements.
In some cases where appropriate, our man will do the contact work
and set up the arrangements -- but in every case he will be aware
of who is going where and when, and we will be on top of the over-
all picture to make changes and shift emphasis immediately if
necessary.
Regarding the second and third levels of the Administration, which
carries much of the speaking load, a meeting of their youth advisors
is being set by the White House to give guidelines on the thrust and
emphasis we would like them to, make in their speeches. Further, a
simple form has been prepared for the speaker to fill out giving
location and reaction to each speech SO we get some feedback and are
able to keep on top of how our total resources are being used. Fi-
nally, a list of who is going where is prepared weekly at the White
House, and our man will have that so he can insert other engagements
into the speaker's schedule where possible.
Republican National Committee. A similar weekly meeting is held with
the RNC people - Special Projects, Young Republicans, College Repub-
licans - to review requests for speakers to youth groups. Again, in
most cases, they will carry out much of the contact and leg work after
each engagement has been reviewed and a decision of acceptance reached.
We will meet with the "Friends of Richard Nixon" group of 100 (two from
each state) young, articulate state legislators who will be touring
their local areas speaking on behalf of the President. This group
currently is being formed at the RNC.
Congressional Advisory Board to the Young Voters for the President.
Ken Smith has now met with all of those on the Advisory Board to
discuss the types of groups, issues and forums each member would
feel able to speak to and any particular problems each member has
in any facet of the whole effort. At the same time, each was
brought up to date where we are now and our direction for the
future. They all appeared enthusiastic and ready to go.
Coordination. The above arrangements should put us in the position
of coordinating the total speaking effort directed at the young
voters. Almost without exception, the cooperation has been excel-
lent. Already we have been able to form a single response to a
request for a speaker from the University of New Hampshire that was
sent to four offices in the White House, to the RNC and to the YR's.
What had been bogged down in uncertainty and confusion for several
weeks was cleared away in a matter of hours.
JEWISH
Larry Goldberg spent November 9-14 at the General Assembly of the
Council of Jewish Federations and Welfare Funds of which Max Fisher
is president. Each Jewish community organizes itself as a broad
"United Fund" kind of organization and this convention is where all
of the communities come together once a year. Over sixteen hundred
people were in attendance representing the broadest reach of Jewish
leadership in one place.
In hundreds of conversations the following judgments might be made:
will
1. There is a feeling of overall respect for the competency of the
Lous
Administration which has been heightened by the activism of the last
few months. Correspondingly, there is almost a complete lack of any
of the negative personal feelings about the President which were
present in previous years.
2. The security of Israel issue is overwhelmingly the predominant
concern. The Phantoms are the most recurring item of conversation
and the issue is focused on the delivery decision.
?
3. The State Department and Secretary Rogers correspondingly are a
great source of irritation and bad feeling. The testimony last week
by Under Secretary Davies on Soviet Jewry in the House and the way
in which it was carried by The New York Times only accentuated this.
4. In discussions about the Administration, there were only random
comments about the Supreme Court nominations. The same is true for
the Administration record in the great social issues. The Jewish
community's concern at this time is not directed toward the liberal
coalition.
5. Many expressions of support were offered which are dependent
upon a favorable announcement concerning the Phantoms.
WOMEN
Hauser and Steorts visited the New Hampshire Nixon Committee on
November 15 to outline the "integrated" concept and to press
rapid naming of a top woman and an appropriate volunteer struc-
ture. The integrated concept was very well received by Dwinell,
Walker and the leading women (Federation and Assistant State
Chairwoman and Committeewoman) A top woman, to be designated
as Co-Chairman of the Nixon Committee, will be selected by
Dwinell no later than mid-December. Various women are being re-
viewed for designation as city, county and district chairmen and
other key spots in the state organization. Plans for a statewide
Nixon Women's Leadership Conference in mid-February were discussed
and set in motion.
Hauser addressed a luncheon on Capitol Hill of Republican Admin-
istrative Assistants to Congressmen from California (off-the-
record) The "integrated" concept was very enthusiastically
received by this group, who promised names of new faces in Cali-
fornia, younger people who were active in recent Congressional
races and who might not be known to top-level state leadership.
Similar lunches with A.A.'s of other states are being arranged.
A meeting was also held at Committee offices with top women
appointees in Nixon Administration to apprise them of campaign
plans and solicit their support.
GOLDWATER
At the President's request, all arrangements for scheduling Senator
Goldwater into "Presidential-type" appearances have been finalized.
We have met with Goldwater's scheduling people, the President's
appointments office and Ron Walker, the President's chief advance
man, and will work together to ensure the program's success. Senator
Goldwater has agreed to do one such event per week, and an advance
man will be made available to him for such events.
POLLS
The Harris Survey for the Democratic primary candidates was updated
in mid-October and the results were published on Monday, November 15,
1971. See attachments.
INDEPENDENT VOTER CHOICE OF DEMOCRATS (HARRIS)
70
60
50
40
30
MUSKIE
20
KENNEDY
ESM
HUMPHREY
LINDSAY
McCARTHY
McGOVERN
2
EMK
9
JACKSON
HHH
10
JVL
EJM
- GSM
F
HMJ is
0
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1969
1970
1971
1972
70
DEMOCRATIC VOTER CHOICE OF DEMOCRATS (HARRIS)
60
50
40.
30
1
MUSKIE
EMK
KENNEDY
HUMPHREY
A
LINDSAY
ESM
McCARTIIY
20
A
McGOVERN
HIM JACKSON
HHH
10
JVL
EJM
GSM
HMJ
0
1 3 5 7 9 11 1 3 5 7 9. 11 1 3 5 7 9 11 1 3 5 7 9 11
1969
1970
1971
1972
DEMOCRAT-INDEPENDENT VOTER CHOICE OF DEMOCRATS (HARRIS)
70
60
50
40
30
A
MUSKIE
EMK
KENNEDY
20
ESM
HUMPHREY
LINDSAY
McCARTHY
HHH
McGOVERN
JACKSON
0
10
JVL
EJM
GSM
HMJ
0
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1969
1970
1971
1972
0
a
REPUBLICAN STATECENTRaLCOMMITTEEOFKENTUCKY
November 10, 1971
MEMORANDUM
TO: Rob Odle
Committee for the re-election of the President
FROM: Danny Boggs, Assistant to the Governor, Frankfort
Gordon Wade, Executive Director, Republican State Central Comm.
Louisville,
RE: Kentucky Governor's Race Implications
This will briefly summarize the 1971 Kentucky Gubernatorial election
as it relates to the 1968 and 1972 Presidential races.
#
Background: Kentucky is a nominally Democrat state ( 2 to 1
registration advantage) which has voted predominantly Republican
in recent state-wide elections. GOP Presidential nominees
carried the state in 1956, 1960 and 1968. GOP Senatorial nominees
have won 6 consecutive elections since 1956. Louie B. Nunn
barely lost the Governorship in 1963 and came back to win it in
1967 becoming the first Republican Governor in 20 years. In 1968
Richard Nixon carried Kentucky with 43.8% of the vote to 37.7%
for Humphrey and 18.3% for Wallace.
The 1971 Gubernatorial Campaign:
State Law prevented Governor Nunn from succeeding himself. The
GOP candidate was an attractive but unknown attorney, Tom Emberton,
a former executive assistant to Nunn. Emberton ran a well financed
campaign which concentrated on local issues and attempted to capi-
talize on his fresh engaging personality. At no time did Emberton
attempt to inject national issues into the campaign, nor did he
try to link his opponent to the sins of the national Democrat Party.
Emberton's opponent was Wendell Ford, the current Lt. Governor and
former national President of the Jaycees. Ford's objective was to
capitalize on his Party's 2 to 1 registration advantage by cam-
paigning against the Nixon-Nunn team. He repeatedly railed against
tax increases of the Numn administration and the economic squeens/
freeze of the Nixon administration.
JOHN H. KERR, JR., CHAIRMAN, LEXINGTON. GORDON WADE, EXECUTIVE DIRECTOR, LOUISVILLE.
MRS. GUS PARSLEY, VICE CHAIRMAN, BROWNSVILLE. MRS. JOHN W. YOUNG, SECRETARY, LOUISVILLE.
NORMAN FARRIS, TREASURER, SOMERSET. BEN B. FOWLER, LEGAL COUNSEL, FRANKFORT. MRS. WALDO REDMAN, WOMEN'S ORG. CHWMN., GLASGOW.
MEMBERS REPUBLICAN NATIONAL COMMITTEE FROM KENTUCKY: EOWIN G. MIDDLETON, LOUISVILLE; MRS. HAROLD BARTON, CORBIN.
1322 HEYBURN BUILDING, LOUISVILLE, 40202, 585-4165.
November 10, 1971
Page 2
MEMORANDUM TO: Rob Odle
Kentucky Governor's Race Implications
Conclusions and Principal Findings: From the standpoint of
Presidential politics, the most important development of the Kentucky
Gubernatorial race was the Democrat Candidate's success in attracting
the predominantly rural Wallace voter back to his nominal political
home, the Democrat party. Of only slightly less significance was
his ability to score such a large electoral victory (60,00 votes out
of 930,000) without normal black Democrat support. Obviously, the
Democrat Presidential nominee who was able to attract for whatever
reason the support of both disaffected Wallacites and blacks would
sweep Kentucky in 1972.
The Wallace Vote: A precinct by precinct vote comparison of the
1968 Presidential race VS. the 1971 Gubernatorial race indicates
the overwhelming majority (75% or more) of the Wallace voters
returned toi the Democrat party in 1971 to for Wende 1 Ford.
Tom Emberton was simply unable to attract a significant number of
the predominantly rural Wallace voters to the Republican ticket. The
table below shows the close correlation between the Nixon vote in
his 1968 3-way race for President and the Emberton vote in his 1972
race for Governor.
#
NIXON-EMBERTON VOTE PERCENTAGES
CONGRESSIONAL DISTRICT
1
2
3
4
5
6
7
Total
%
%
%
%
%
%
%
%
Nixon 1968
: 32.3
44.2
39.4
46.8
60.3
42.7
42.6
43.8
Emberton 1971
35.4 42.4 43.5 47.1 58.1 40.1 42.5 44.3
In most rural areas, the Ford vote percentage was practically identical
to the combined Humphrey-Mallace percentage in 1968. A one county
example will suffice. In 1967, Louie Nunn carried predominantly rural
Bullitt County by 12 votes. In 1968 Wallace barely carried the County
in what was a near 3-way dead heat. In 1971 Emberton lost the County
2 to 1 with nearly all the Wallace votes going directly to Wendell Ford.
The Black Vote: As can be seen in the table above, the largest difference
between the Nixon and Emberton percentages occured in the 3rd Congressional
District (the city of Louisville) where Emberton did relatively better
because the large black vote which turned out for Democrat Humphrey in
1968 did not materialize for Democrat Ford in 1971.
Specifically, in 1968, President Nixon lost 68 predominantly black
precincts in Louisville by 12,000+ votes. Emberton lost these same
precincts by only 5,000 votes. Turn out was, of course, much lighter
in '71 than in '68 and also, Emberton was able to garner a higher
percentage of the black vote than the Bresident. This is probably
November 10, 1971
Page 3
Memorandum to: Rob Odle
Kentucky Governor's Race Implications
traceable to Humphrey's all out attempt to WOO the blacks VS. Ford's
infrequent and half-hearted sallies into the black community. We
would anticipate a heavy black Democrat vote in 1972 for the Democrat
presidential nominee although the Ford vote does give us hope that the
margin can be cut given the right kind of Democrat Candidate.
Suburban Vs. Rural Voters: The Republican nominee ran relatively well
in the suburbs. He carried the upscale White Collar Louisville
suburbs (A District) with 61.7% of the vote VS. 62.3% for Nixon in
1968. He lost the middle-class blue collar suburbs of Louisville
(C District) with 43.7% of the vote but ran ahead of President Nixon
who got 38.3% in 1968. Rural areas voted overwhelmingly for Ford.
In fact, preliminary figures indicate that practically all of the
difference between Nunn's 28,000 vote win in 1967 and Emberton's
60,000 vote loss in 1971 can be attributed to the 1/3 of the state's
3,000 precincts which could be classed as "rural" plus a few blue
collar Wallace-oriented urban and suburban precincts.
File
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
pol mats
1701 PENNSYLVANIA AVENUE. NW
December 15, 1971
WASHINGTON. D C. 20006
(202) 333-0920
MEMORANDUM FOR:
LARRY HIGBY
FROM:
JEB S. MAGRUDER
Attached is a copy of the letter tol the National Observer
in response to their editorial, Agency Men on Pennsylvania
Avenue," which you brought to my attention.
cc: Mr. Gordon Strachan
:
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
December 14, 1971
WASHINGTON D C 20006
(202) 333 0920
Mr. Henry Gemmell
Editor
The National Observer
11510 Columbia Pike
Silver Spring, Maryland 20910
Dear Sir:
It was a disappointment to see your recent editorial "Admen on
Pennsylvania Avenue" because of the similarity which it bore to
an earlier misleading editorial in the Evening Star ("The Agency
Men"). What was particularly depressing was the fact that your
editorial did not take into account the subsequent letter to the
editor which I wrote correcting the Evening Star's misstatement
of facts and misleading conclusions. I hope that the problem
was only that Daniel Henninger merely did not see the enclosed
letter. Since all too often a specific misstatement of fact in
one newspaper can lead to a series of mistaken impressions which
are given more general coverage, I would hope that you will give
as much attention to this clarification as to your editorial.
It is my earnest hope that your editorial was written without
knowledge of the later clarification and not in spite of it.
Without question, your editorial, "Admen on Pennsylvania Avenue,"
is misleading in its assumptions and conclusions.
The editorial clearly implies that President Nixon was somehow
more "managed and processed" than the other candidates. In fact,
as my earlier letter points out, virtually all candidates for major
statewide and national office in recent years have used filmed
television commercials as well as ads in newspapers, billboards, etc.
This is true of the candidates of both major political parties and
it's hard to imagine any reason for criticizing the candidates for
using this highly effective method of carrying their message to the
people.
:
2
The creation of the in-house agency task force is a practical
and sound approach to the difficult problems which are posed
by the communications requirements of national campaigns and
is not unique to the Nixon campaign. In fact, the major
advertising agencies use an "anchor and loan" program which
encourages their people to participate in the political process.
Under this arrangement their regular employer is reimbursed by
the campaign agency for the cost of the individual's compensa-
tion and fringe benefits so that the regular employer will not
be in the position of making corporate contributions to a
political campaign by providing personnel. On the other hand,
it enables the campaign agency to seek personnel who are commit-
ted to the candidate and who want to work on the campaign. And,
the campaign agency is set up only for the duration of the campaign.
"Anchor and loan" has been part of the advertising business for
fifteen years and is considered by most knowledgeable people in
the advertising business to be a very good solution to what has
been an extremely difficult problem. The creation of the agency
will certainly not have the effect of altering the performance
of the President or shielding people from his policies but, instead,
it represents an important step toward achieving a more effective
form of communication.
Sincerely,
Jeb S. Magruder
Enclosure
THE EVENING STAR
November 26, 1971
That this "non-profit group will buy time and space
in the media, thus saving the commission normally paid
a regular agency" should be clearly R false premise to
anyone who malerstands the odverdsin business. It's
somewhat similar to saying that a company might save
the cost of legal fees by hiring house lawyers rather
'The Agency Men'
than retaining a law firm. It's not a matter of saving the
fees, it's 3 question of whether to pay them to a law firm
STR: The false pretnise. the missistement of facts,
or to employes of the organization. In this case, the
and the injustified conclusion in The Star's editorial,
commission usually paid by the media 10 the regular
"The Agency Mai," are all came for considerable
agency will be paid 10 the campaig n agency and will be
concern.
used by that agency for reimbursing the costs of per-
Most disturbing. probably, is the fact that The Star
sonnel, operating expenses, etc.
has tollon into the increasive of mmon trap n; building
The implication in the en torial that this plan is
a case on the suppose nets in a news story, even
considered "a cheap trick" by Madison Avenue is totally
though they have since in clearly refuted.
misleading. As a inster of fact. the American Associa-
This is of the shocking case of the
Lion of Advertising Agencies is very much in favor of the
reported diatristration plan for genocide of the Black
concept of a special agency being Sci up to handle a
Pauthers, which was based on a news story allering that
political campaign. There is a very difficult problem for
a certain number of Parthers had been killen by the
any existing agency in taking a political account, espe-
police. A long series of anticles. editorials, etc., grow out
cially one as large as a presidential campaign. First. it
of the original fulse story without anybody bothe ing to
is totally disrupting for a short period of time to the
check the actual 1. ets until an enterprising New Yorker
agency's normal client service. Secondly, it creates the
writer did SO to the consentution of the journalistic
problem of asking agency personnel, who may not
fraternity. The Star sceins to have done the SAME thing
believe in a candidate, to work on the development or
--- believing its own story about advertision agency
placement of his advertising, and third, it is usually a
plans for the 1572 political compoign-- suite of the
tasing financial proposition for the agency because it
fact that Most neversepers later carried the denial of
requires the commitment of such a large number of
that story and the stat nent of actual Incis. This
people over such a short period of time.
tendency to beald a stries of conclusions based on a islse
Ad-Men "Borrowed"
story is Meanely regrettride.
In order to deal with these difficulties, the concept
The tiest three paragraphs of editorial developed
of a campaign task force agency was developed. In this
the thesis of "sorue bulides) ask to make
type of organization, as will be the case with the one
the co.., Und Pro Right Mon seed. mar-
planned by the Committee for the Be-Election of the
ket-test 1 and sold to the cleat write If:.: not heard of
President, personnel are "borrowed" from various ad-
cigarettes or through a eleverly connected
vertising agencies. Their regular employer is reim-
series of filled television commercials. This, at
bursed by the campaign agency for the cost of the
best, 13 a re: or cheapistet, since a simple check of the
individual's com) cusation and tringe benefits SO that the
facts will disclose that in recent years vir ally all
regular employer will not be in the position of masing 2
petitical (Sdates for any moder statewid. 00 federal
corporate contribution to a political campaign by provid-
other new usea filmed tolevision as well
11:2 personnel. On the other hand, it enables the cam-
as ads in consumers etc. This of the
prign agency to seek personnel who are committed to
candidates of beth parties and It's hard
the condidate and who went to work on the campaign
to invoice any reason for counching the lates
And the campaign agency is set up only for the duration
for U3D this ni. biv effective method of currying their
of the campaign. This is considered by most knowledge-
incrunges to the public.
able people in the advertising business 10 be a very good
Not Set Uply white House
solution to what has bren an extinnely difficult pro-
The aditorial then to claim that "the Imin-
Iem. ] would veriure 10 say that The Star. with is little
istration (1:) taking it 0021 it riber with estab-
chucking, would find that this is not desplaned by Medison
lishreent of the Whe Dounds a.on fee 1972.
Avenue as a cheap ruck but rather, highly regarded by
Head by i' Merril
Macison Avenue as a very sound and practical move.
The 100's of the minnter one Crund for the
The lest patagraph of the exitorial. suggesting that
e-Filection (i Provident oriends
the next logical sep would be for the administration to
to set 111) a 03 inst 1072
set up its own television network, does not deserve
eathip up by
comment.
the WERE Have, with Shin have
Job S. Magrader,
nothin to w with the form or monsuer this
Committee for the Re-election
and :\ been
of the President.
clearly E Preside aid Frees creary Poi
Ziegler.
: