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This file contains:
From Strachan to Haldeman RE: campaign finance and campaign organizational matters. 4 pgs. [Subject: Campaign] [Memo], 12/31/1971
From Lee Nunn to Strachan RE: campaign mailing and attached information. 1 pg. [Subject: Campaign] [Memo], 12/21/1971
From Sears to Haldeman RE: RN polling figures and campaign strategies. 10 pgs. [Subject: Campaign] [Memo], 12/28/1971
List of chairmen of state branches of the Committee for the Re-Election of the President. Two addendums to the list attached. 3 pgs. [Subject: Campaign] [Other Document], 12/27/1971
From Lane Dwinell to RN RE: RN's name on the New Hampshire primary ballot and his presidential accomplishments. 1 pg. [Subject: Campaign] [Memo], 1/3/1972
From Magruder to the Attorney General RE: general strategy for the New Hampshire primary. Estimated budget and organizational chart attached. Graphical organization of strategy attached but not scanned. 7 pgs. [Subject: Campaign] [Memo], 12/17/1971
From Magruder to the Attorney General RE: the Campaign Strategy Group's meeting on its youth poster campaign and the 1972 Republican National Convention. 4 pgs. [Subject: Campaign] [Memo], 12/30/1971
From Rietz to the Campaign Strategy Group RE: campaign material for youth. 3 pgs. [Subject: Campaign] [Memo], 12/27/1971
Description of the layout for a "Re-elect the President" poster generated by Jimini Productions. Copy of picture of RN attached. 3 pgs. [Subject: Campaign] [Photograph], 12/20/1971
From Magruder to the Attorney General RE: an attached weekly report of the Committee for the Re-Election of the President and polling graphs. 10 pgs. [Subject: Campaign] [Memo], 12/21/1971
Estimated operating expenses for January 1972 for an organization (possibly the CRP). 1 pg. [Subject: Campaign] [Financial Records], no date
Handwritten notes laying out large numbers, possibly budget figures. 1 pg. [Subject: White House Staff] [Other Document], 12/30/1971
From Strachan to Haldeman RE: soliciting citizens who have written in support of RN for campaign funds. Handwritten notes added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 8/17/1971
From Ann Dore to Magruder RE: announcing state chairmen of the Committee for the Re-Election of the President. 1 pg. [Subject: Campaign] [Memo], 12/20/1971
Handwritten notes relating to the announcement of various state chairmen of the CRP. 3 pgs. [Subject: Campaign] [Other Document], no date
From Flemming to Strachan RE: confirmed CRP state chairmen. 1 pg. [Subject: Campaign] [Memo], 12/29/1971
From Odle, through Magruder, to the Attorney General RE: Chotiner's wife as a campaign volunteer. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 12/11/1971
Handwritten notes relating to campaign advice from Teeter. 1 pg. [Subject: Campaign] [Photograph], 12/27/1971
Handwritten notes relating to the use of media, particularly television, in the campaign. 1 pg. [Subject: Campaign] [Financial Records], 12/30/1971
Hanwritten notes relating to Dwinell and other CRP matters. 1 pg. [Subject: Campaign] [Photograph], 12/30/1971
Handwritten notes relating to RN's entrance into the New Hampshire primary. 1 pg. [Subject: Campaign] [Other Document], 12/23/1971
From Magruder to Strachan RE: attached information on the structure of the CRP and the functions of its employees. 7 pgs. [Subject: Campaign] [Memo], 12/22/1971
From Sedam to Magruder RE: procedures for putting RN's name on the 1972 presidential ballot. 1 pg. [Subject: Campaign] [Memo], 12/17/1971
Handwritten notes relating to various campaign matters, such as campaigning in New Hampshire and campaign mailing. 1 pg. [Subject: Campaign] [Other Document], 12/20/1971
From Magruder to Strachan RE: the Citizens Committee's advice to emphasize RN's role as the President. 1 pg. [Subject: Campaign] [Memo], 12/23/1971
From Rietz to the Campaign Stragtegy Group RE: putting together a youth newsletter and other campaign material for younger voters. 3 pgs. [Subject: Campaign] [Memo], 12/27/1971
Written description of a "Re-elect the President" poster generated by Jimini Productions. 2 pgs. [Subject: Campaign] [Photograph], 12/20/1971
From Strachan to Rietz RE: posters. 1 pg. [Subject: Campaign] [Memo], 12/30/1971
Order form for a Republican Party poster generated by the College Republican National Committee. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: campaign artwork for the New Hampshire campaign. 1 pg. [Subject: Campaign] [Memo], 12/22/1971
From Magruder to the Attorney General RE: administration officials as fundraisers in various states. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 12/17/1971
From Magruder to the Attorney General RE: information from Rietz on the Democratic Party. 1 pg. [Subject: Campaign] [Memo], 12/11/1971
From Magruder to the Attorney General RE: the use of Nancy Brademas in the campaign. 1 pg. [Subject: Campaign] [Memo], 12/17/1971
From Magruder to the Attorney General RE: campaign strategies for RN after he announces his candidacy. 3 pgs. [Subject: Campaign] [Memo], 12/17/1971
Handwritten notes relating to various campaign matters such as administration accomplishments and Republican Party dealings. 1 pg. [Subject: Campaign] [Other Document], 12/29/1971
Two news pieces related to Ashbrook's bid for the presidency. 1 pg. [Subject: Campaign] [Memo], 12/29/1971
News pieces explaining Representative John Ashbrook's presidential campaign. 2 pgs. [Subject: Campaign] [Other Document], 12/29/1971
Various news articles reporting on the political ideology and presidential campaign of John Ashbrook. 4 pgs. [Subject: Campaign] [Photograph], 12/29/1971
From Marik to Klein RE: computer-based telephone technology and its use in the campaign. 1 pg. [Subject: Campaign] [Memo], 12/20/1971
From Rietz to Strachan RE: voter registration in Los Angeles, California. 1 pg. [Subject: Campaign] [Memo], 12/20/1971
From Strachan to "Larry" RE: Nofziger's role in California. 1 pg. [Subject: Campaign] [Memo], 12/20/1971
From Higby to Strachan RE: whether or not Nofziger has any campaign role in California. 1 pg. [Subject: Campaign] [Memo], 12/18/1971
Talking paper for Agnew about his role in the 1972 election authored by Strachan. 1 pg. [Subject: Campaign] [Memo], 12/20/1971
From Magruder to Strachan RE: attached information. 1 pg. [Subject: Campaign] [Memo], 11/18/1971
From Rita E. Hauser to Mitchell RE: the role of women in the 1972 Republican campaign. Information on a Volunteer Manpower apparatus attached. Attached proposal for campaign structure not scanned. 4 pgs. [Subject: Campaign] [Memo], 10/29/1971
From Hauser to Mitchell RE: Women Voters for the President. Duplicate attached. 2 pgs. [Subject: Campaign] [Memo], 11/11/1971
Women Voters for the President report authored by Hauser discussing the role of women in the 1972 campaign. 23 pgs. [Subject: Campaign] [Report], 11/11/1971
From Magruder to the Attorney General RE: attached information for use during a meeting with Hauser. Document critiquing "Campaign Program: Women Voters for the President" with handwritten notes attached. 4 pgs. [Subject: Campaign] [Memo], 11/2/1971
Campaign Program: Women Voters for the President discussing the political awareness of American women and how to gear campaign material toward them. 28 pgs. [Subject: Campaign] [Report], no date
Scholar Source Context
Document identity
localId
26145924
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WHSF: Contested, 27-8
core
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dtoType
document
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pageCount
1
Source metadata
id
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sourceUrl
contentType
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title
WHSF: Contested, 27-8
description
This file contains:
From Strachan to Haldeman RE: campaign finance and campaign organizational matters. 4 pgs. [Subject: Campaign] [Memo], 12/31/1971
From Lee Nunn to Strachan RE: campaign mailing and attached information. 1 pg. [Subject: Campaign] [Memo], 12/21/1971
From Sears to Haldeman RE: RN polling figures and campaign strategies. 10 pgs. [Subject: Campaign] [Memo], 12/28/1971
List of chairmen of state branches of the Committee for the Re-Election of the President. Two addendums to the list attached. 3 pgs. [Subject: Campaign] [Other Document], 12/27/1971
From Lane Dwinell to RN RE: RN's name on the New Hampshire primary ballot and his presidential accomplishments. 1 pg. [Subject: Campaign] [Memo], 1/3/1972
From Magruder to the Attorney General RE: general strategy for the New Hampshire primary. Estimated budget and organizational chart attached. Graphical organization of strategy attached but not scanned. 7 pgs. [Subject: Campaign] [Memo], 12/17/1971
From Magruder to the Attorney General RE: the Campaign Strategy Group's meeting on its youth poster campaign and the 1972 Republican National Convention. 4 pgs. [Subject: Campaign] [Memo], 12/30/1971
From Rietz to the Campaign Strategy Group RE: campaign material for youth. 3 pgs. [Subject: Campaign] [Memo], 12/27/1971
Description of the layout for a "Re-elect the President" poster generated by Jimini Productions. Copy of picture of RN attached. 3 pgs. [Subject: Campaign] [Photograph], 12/20/1971
From Magruder to the Attorney General RE: an attached weekly report of the Committee for the Re-Election of the President and polling graphs. 10 pgs. [Subject: Campaign] [Memo], 12/21/1971
Estimated operating expenses for January 1972 for an organization (possibly the CRP). 1 pg. [Subject: Campaign] [Financial Records], no date
Handwritten notes laying out large numbers, possibly budget figures. 1 pg. [Subject: White House Staff] [Other Document], 12/30/1971
From Strachan to Haldeman RE: soliciting citizens who have written in support of RN for campaign funds. Handwritten notes added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 8/17/1971
From Ann Dore to Magruder RE: announcing state chairmen of the Committee for the Re-Election of the President. 1 pg. [Subject: Campaign] [Memo], 12/20/1971
Handwritten notes relating to the announcement of various state chairmen of the CRP. 3 pgs. [Subject: Campaign] [Other Document], no date
From Flemming to Strachan RE: confirmed CRP state chairmen. 1 pg. [Subject: Campaign] [Memo], 12/29/1971
From Odle, through Magruder, to the Attorney General RE: Chotiner's wife as a campaign volunteer. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 12/11/1971
Handwritten notes relating to campaign advice from Teeter. 1 pg. [Subject: Campaign] [Photograph], 12/27/1971
Handwritten notes relating to the use of media, particularly television, in the campaign. 1 pg. [Subject: Campaign] [Financial Records], 12/30/1971
Hanwritten notes relating to Dwinell and other CRP matters. 1 pg. [Subject: Campaign] [Photograph], 12/30/1971
Handwritten notes relating to RN's entrance into the New Hampshire primary. 1 pg. [Subject: Campaign] [Other Document], 12/23/1971
From Magruder to Strachan RE: attached information on the structure of the CRP and the functions of its employees. 7 pgs. [Subject: Campaign] [Memo], 12/22/1971
From Sedam to Magruder RE: procedures for putting RN's name on the 1972 presidential ballot. 1 pg. [Subject: Campaign] [Memo], 12/17/1971
Handwritten notes relating to various campaign matters, such as campaigning in New Hampshire and campaign mailing. 1 pg. [Subject: Campaign] [Other Document], 12/20/1971
From Magruder to Strachan RE: the Citizens Committee's advice to emphasize RN's role as the President. 1 pg. [Subject: Campaign] [Memo], 12/23/1971
From Rietz to the Campaign Stragtegy Group RE: putting together a youth newsletter and other campaign material for younger voters. 3 pgs. [Subject: Campaign] [Memo], 12/27/1971
Written description of a "Re-elect the President" poster generated by Jimini Productions. 2 pgs. [Subject: Campaign] [Photograph], 12/20/1971
From Strachan to Rietz RE: posters. 1 pg. [Subject: Campaign] [Memo], 12/30/1971
Order form for a Republican Party poster generated by the College Republican National Committee. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: campaign artwork for the New Hampshire campaign. 1 pg. [Subject: Campaign] [Memo], 12/22/1971
From Magruder to the Attorney General RE: administration officials as fundraisers in various states. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 12/17/1971
From Magruder to the Attorney General RE: information from Rietz on the Democratic Party. 1 pg. [Subject: Campaign] [Memo], 12/11/1971
From Magruder to the Attorney General RE: the use of Nancy Brademas in the campaign. 1 pg. [Subject: Campaign] [Memo], 12/17/1971
From Magruder to the Attorney General RE: campaign strategies for RN after he announces his candidacy. 3 pgs. [Subject: Campaign] [Memo], 12/17/1971
Handwritten notes relating to various campaign matters such as administration accomplishments and Republican Party dealings. 1 pg. [Subject: Campaign] [Other Document], 12/29/1971
Two news pieces related to Ashbrook's bid for the presidency. 1 pg. [Subject: Campaign] [Memo], 12/29/1971
News pieces explaining Representative John Ashbrook's presidential campaign. 2 pgs. [Subject: Campaign] [Other Document], 12/29/1971
Various news articles reporting on the political ideology and presidential campaign of John Ashbrook. 4 pgs. [Subject: Campaign] [Photograph], 12/29/1971
From Marik to Klein RE: computer-based telephone technology and its use in the campaign. 1 pg. [Subject: Campaign] [Memo], 12/20/1971
From Rietz to Strachan RE: voter registration in Los Angeles, California. 1 pg. [Subject: Campaign] [Memo], 12/20/1971
From Strachan to "Larry" RE: Nofziger's role in California. 1 pg. [Subject: Campaign] [Memo], 12/20/1971
From Higby to Strachan RE: whether or not Nofziger has any campaign role in California. 1 pg. [Subject: Campaign] [Memo], 12/18/1971
Talking paper for Agnew about his role in the 1972 election authored by Strachan. 1 pg. [Subject: Campaign] [Memo], 12/20/1971
From Magruder to Strachan RE: attached information. 1 pg. [Subject: Campaign] [Memo], 11/18/1971
From Rita E. Hauser to Mitchell RE: the role of women in the 1972 Republican campaign. Information on a Volunteer Manpower apparatus attached. Attached proposal for campaign structure not scanned. 4 pgs. [Subject: Campaign] [Memo], 10/29/1971
From Hauser to Mitchell RE: Women Voters for the President. Duplicate attached. 2 pgs. [Subject: Campaign] [Memo], 11/11/1971
Women Voters for the President report authored by Hauser discussing the role of women in the 1972 campaign. 23 pgs. [Subject: Campaign] [Report], 11/11/1971
From Magruder to the Attorney General RE: attached information for use during a meeting with Hauser. Document critiquing "Campaign Program: Women Voters for the President" with handwritten notes attached. 4 pgs. [Subject: Campaign] [Memo], 11/2/1971
Campaign Program: Women Voters for the President discussing the political awareness of American women and how to gear campaign material toward them. 28 pgs. [Subject: Campaign] [Report], no date
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
8
12/31/1971
Campaign
Memo
From Strachan to Haldeman RE: campaign
finance and campaign organizational matters.
4 pgs.
27
8
12/21/1971
Campaign
Memo
From Lee Nunn to Strachan RE: campaign
mailing and attached information. 1 pg.
27
8
12/28/1971
Campaign
Memo
From Sears to Haldeman RE: RN polling
figures and campaign strategies. 10 pgs.
27
8
12/27/1971
Campaign
Other Document
List of chairmen of state branches of the
Committee for the Re-Election of the
President. Two addendums to the list
attached. 3 pgs.
Tuesday, July 19, 2011
Page 1 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
8
1/3/1972
Campaign
Memo
From Lane Dwinell to RN RE: RN's name on
the New Hampshire primary ballot and his
presidential accomplishments. 1 pg.
27
8
12/17/1971
Campaign
Memo
From Magruder to the Attorney General RE:
general strategy for the New Hampshire
primary. Estimated budget and
organizational chart attached. Graphical
organization of strategy attached but not
scanned. 7 pgs.
27
8
12/30/1971
Campaign
Memo
From Magruder to the Attorney General RE:
the Campaign Strategy Group's meeting on
its youth poster campaign and the 1972
Republican National Convention. 4 pgs.
27
8
12/27/1971
Campaign
Memo
From Rietz to the Campaign Strategy Group
RE: campaign material for youth. 3 pgs.
27
8
12/20/1971
Campaign
Photograph
Description of the layout for a "Re-elect the
President" poster generated by Jimini
Productions. Copy of picture of RN
attached. 3 pgs.
Tuesday, July 19, 2011
Page 2 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
8
12/21/1971
Campaign
Memo
From Magruder to the Attorney General RE:
an attached weekly report of the Committee
for the Re-Election of the President and
polling graphs. 10 pgs.
27
8
Campaign
Financial Records
Estimated operating expenses for January
1972 for an organization (possibly the CRP).
1 pg.
27
8
12/30/1971
White House Staff
Other Document
Handwritten notes laying out large numbers,
possibly budget figures. 1 pg.
27
8
8/17/1971
Campaign
Memo
From Strachan to Haldeman RE: soliciting
citizens who have written in support of RN
for campaign funds. Handwritten notes
added by Haldeman. 1 pg.
27
8
12/20/1971
Campaign
Memo
From Ann Dore to Magruder RE:
announcing state chairmen of the Committee
for the Re-Election of the President. 1 pg.
Tuesday, July 19, 2011
Page 3 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
8
Campaign
Other Document
Handwritten notes relating to the
announcement of various state chairmen of
the CRP. 3 pgs.
27
8
12/29/1971
Campaign
Memo
From Flemming to Strachan RE: confirmed
CRP state chairmen. 1 pg.
27
8
12/11/1971
Campaign
Memo
From Odle, through Magruder, to the
Attorney General RE: Chotiner's wife as a
campaign volunteer. Handwritten notes
added by unknown. 1 pg.
27
8
12/27/1971
Campaign
Photograph
Handwritten notes relating to campaign
advice from Teeter. 1 pg.
27
8
12/30/1971
Campaign
Financial Records
Handwritten notes relating to the use of
media, particularly television, in the
campaign. 1 pg.
Tuesday, July 19, 2011
Page 4 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
8
12/30/1971
Campaign
Photograph
Hanwritten notes relating to Dwinell and
other CRP matters. 1 pg.
27
8
12/23/1971
Campaign
Other Document
Handwritten notes relating to RN's entrance
into the New Hampshire primary. 1 pg.
27
8
12/22/1971
Campaign
Memo
From Magruder to Strachan RE: attached
information on the structure of the CRP and
the functions of its employees. 7 pgs.
27
8
12/17/1971
Campaign
Memo
From Sedam to Magruder RE: procedures
for putting RN's name on the 1972
presidential ballot. 1 pg.
27
8
12/20/1971
Campaign
Other Document
Handwritten notes relating to various
campaign matters, such as campaigning in
New Hampshire and campaign mailing. 1 pg.
Tuesday, July 19, 2011
Page 5 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
8
12/23/1971
Campaign
Memo
From Magruder to Strachan RE: the Citizens
Committee's advice to emphasize RN's role
as the President. 1 pg.
27
8
12/27/1971
Campaign
Memo
From Rietz to the Campaign Stragtegy Group
RE: putting together a youth newsletter and
other campaign material for younger voters.
3 pgs.
27
8
12/20/1971
Campaign
Photograph
Written description of a "Re-elect the
President" poster generated by Jimini
Productions. 2 pgs.
27
8
12/30/1971
Campaign
Memo
From Strachan to Rietz RE: posters. 1 pg.
27
8
Campaign
Other Document
Order form for a Republican Party poster
generated by the College Republican
National Committee. 1 pg.
Tuesday, July 19, 2011
Page 6 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
8
12/22/1971
Campaign
Memo
From Strachan to Haldeman RE: campaign
artwork for the New Hampshire campaign. 1
pg.
27
8
12/17/1971
Campaign
Memo
From Magruder to the Attorney General RE:
administration officials as fundraisers in
various states. Handwritten notes added by
unknown. 1 pg.
27
8
12/11/1971
Campaign
Memo
From Magruder to the Attorney General RE:
information from Rietz on the Democratic
Party. 1 pg.
27
8
12/17/1971
Campaign
Memo
From Magruder to the Attorney General RE:
the use of Nancy Brademas in the campaign.
1 pg.
27
8
12/17/1971
Campaign
Memo
From Magruder to the Attorney General RE:
campaign strategies for RN after he
announces his candidacy. 3 pgs.
Tuesday, July 19, 2011
Page 7 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
8
12/29/1971
Campaign
Other Document
Handwritten notes relating to various
campaign matters such as administration
accomplishments and Republican Party
dealings. 1 pg.
27
8
12/29/1971
Campaign
Memo
Two news pieces related to Ashbrook's bid
for the presidency. 1 pg.
27
8
12/29/1971
Campaign
Other Document
News pieces explaining Representative John
Ashbrook's presidential campaign. 2 pgs.
27
8
12/29/1971
Campaign
Photograph
Various news articles reporting on the
political ideology and presidential campaign
of John Ashbrook. 4 pgs.
27
8
12/20/1971
Campaign
Memo
From Marik to Klein RE: computer-based
telephone technology and its use in the
campaign. 1 pg.
Tuesday, July 19, 2011
Page 8 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
8
12/20/1971
Campaign
Memo
From Rietz to Strachan RE: voter registration
in Los Angeles, California. 1 pg.
27
8
12/20/1971
Campaign
Memo
From Strachan to "Larry" RE: Nofziger's role
in California. 1 pg.
27
8
12/18/1971
Campaign
Memo
From Higby to Strachan RE: whether or not
Nofziger has any campaign role in
California. 1 pg.
27
8
12/20/1971
Campaign
Memo
Talking paper for Agnew about his role in
the 1972 election authored by Strachan. 1 pg.
27
8
11/18/1971
Campaign
Memo
From Magruder to Strachan RE: attached
information. 1 pg.
Tuesday, July 19, 2011
Page 9 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
27
8
10/29/1971
Campaign
Memo
From Rita E. Hauser to Mitchell RE: the role
of women in the 1972 Republican campaign.
Information on a Volunteer Manpower
apparatus attached. Attached proposal for
campaign structure not scanned. 4 pgs.
27
8
11/11/1971
Campaign
Memo
From Hauser to Mitchell RE: Women Voters
for the President. Duplicate attached. 2 pgs.
27
8
11/11/1971
Campaign
Report
"Women Voters for the President" report
authored by Hauser discussing the role of
women in the 1972 campaign. 23 pgs.
27
8
11/2/1971
Campaign
Memo
From Magruder to the Attorney General RE:
attached information for use during a
meeting with Hauser. Document critiquing
"Campaign Program: Women Voters for the
President" with handwritten notes attached. 4
pgs.
27
8
Campaign
Report
"Campaign Program: Women Voters for the
President" discussing the political awareness
of American women and how to gear
campaign material toward them. 28 pgs.
Tuesday, July 19, 2011
Page 10 of 10
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
December 31, 1971
MEMORANDUM FOR :
H.R. HALDEMAN
FROM :
GORDON STRACHAN
G
SUBJECT :
Political Matters
Finances
1) Herb Kalmbach will meet with the Attorney General
in California on December 31, 1971 to discuss the status
of Secretary Stans as the Nixon Finance Chairman for 1972.
Kalmbach will also work with the Attorney General on a
suggested list of "political powers" and very strong
financial supporters for the January 27 dinner with the
President in Washington. Kalmbach hopes to have these
lists for your review next week.
2) The current financial situation at 1701 is 3,484
raised, 1,125 disbursed for salaries and operating expenses
of 1701, leaving a balance of 2,358, primarily in checks
not cash. The estimated operating expenses for 1701 for
January are 415 of which 100 will be for a finance direct
mail effort, and the first payment on the polling of 160.
The Attorney General recently questioned Magruder and
Flemming on their travel and entertainment expenses, esti-
mated at 25 for January.
3) The direct mail finance drive, which is to begin after
the President formally announces on January 12, is being
assembled by Lee Nunn. His memorandum, requesting your
authority to key punch 20,000 of the 500,000 names on the
White House support list, is attached at Tab A. On August
17 you approved the concept of a mailing using parts of the
list with the proviso: "but no mailing until we review
content." Nunn represents that the Chairman of the Nixon
Finance Committee, hopefully Stans, will clear the letter
and mailing with you.
Recommendation:
That Lee Nunn be granted authority to key punch 20,000
names from the White House support list.
Approve
Disapprove
Comment
-2-
Murray Chotiner
You asked the Attorney General on November 16 whether
it was time to make a decision about using Chotiner
in the Campaign. Magruder informed me that he will be
used for "ballot security" but that neither the extent
of the responsibility nor amount of Chotiner's time has
been settled. Mrs. Chotiner will work as a volunteer
for the Campaign but "in a non-sensitive position.
John Sears
He submitted an excellent analysis of the most recent
Gallup poll as it relates to the 1968 race, the 1972 race,
and the basic strengths of the Republican and Democratic
parties. It is attached at Tab B. Sears submitted it
directly to me because Pat Buchanan was unavailable,
presumably working on the briefing book.
Bob Teeter
1) The poll results from New Hampshire and Florida, which
he had planned to submit to you and the Attorney General
on January 3, will not be available until the week of
January 10. The delay is attributable to ORC spending too
much time in the field interviewing in New Hampshire and
Florida, according to Teeter. He will explain this to the
Attorney General on January 4, when he hopes to have the
Wisconsin poll results ready for you and the Attorney General.
2) The Teeter analyses of the Catholic voter, ecology issue,
and Harris Domestic Issues Poll are due from Teeter fro you
and the Attorney General on January 7. They will be submitted
directly to the Attorney General, not through Magruder.
Harry Flemming
On December 29 Flemming sent you the list attached at Tab C
of the fifteen Nixon State Chairmen that are final but not
yet announced. As to the rest of the states, five Chairmen
have already been announced; five more are "set"; ten are
in the "final stages"; and sixteen are still "fluid," according
to Flemming.
Ann Dore, under the direction of Cliff Miller, is handling
the press arrangements for the nine announcements scheduled
in January.
-3-
Magruder's Projects
1) New Hampshire. On January 3, Nixon State Chairman
Lane Dwinell will file the petition for the President to
enter the New Hampshire primary. He will simultaneously
release the letter to the President attached at Tab D
at a press conference. Magruder approved the text of the
letter. On January 12, two letters from the President will
formally declare his candidacy. Ray Price is drafting both
the letter to Dwinell and the one to the New Hampshire
Secretary of State.
Magruder submitted an operating plan and schedule chart
for the New Hampshire primary, which is attached at Tab E
The Attorney General approved the general plan but cut the
newspaper advertising from 50 to 25, eliminated the TV ads,
and emphasized that the tenor was to be very local.
2) Committee Personnel
Magruder prepared the Campaign organization chart
at Tab F. It is a very rough interim guide as to how the
forty-three professionals are organized at the Committee.
None of the staff have titles, which will be assigned by
the Attorney General at a later date.
Magruder and Miller recently hired Tom Garard of
Metromedia in Washington to act as News Bureau Chief for
$27,000 per year.
Miller is pushing Malek, Colson and Klein to get a
replacement for Van Shumway by January 7. The prime
candidate is Ken Clausen of the Washington Post, but Klein
has not yet decided to offer him the Deputy Director of
Communications spot.
3) The Committee will receive 10% of the gross receipts
for fundraising appearances by Executive Branch spokesmen
and Senator Goldwater beginning immediately and 10% from
appearances by Governors and Members of Congress after
March 1, 1972. Spokesmen appearing in home states for
local candidates will be exempt.
4) Kenney O'Donnell is reportedly establishing a special
fund for the Democratic nominee.
4
5) Magruder is urging the Attorney General to meet
with Keith Bulen, Harry Flemming, Bob Marik, and Bob
Teeter to hear Bulen's description of his campaign
techniques in Lugar's victory in Indianapolis.
6) The minutes from the December 30 meeting of the
Middle Level Campaign Strategy Group are attached at
TabG The subjects covered are the campaign poster
and the convention.
7) Magruder's weekly report for the Attorney General
is attached at TabH.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
December 21, 1971
TO: MR. GORDON STRACHAN
FROM: MR. LEE NUNN
Confirming our conversation, the initial use of the names will be
a testing operation in early January using the signature of Frank Dale,
Chairman of the Committee For The Re-election Of The President.
I understand the letter to be used for testing purposes must be
cleared by "H" before the names under discussion may be used. If the
testing operation produces as expected, a full mailing using all names,
is projected to go out over the signature of our new Chairman, using
the name of The Nixon Finance Committee. The Chairman would also clear
this mailing with "H" including copy and etc. The names for testing
must first be key punched, approximately 20,000, before testing can
get underway. If the test is successful, the total list should be
key punched and compared with other lists to eliminate duplication,
prior to a full mailing.
I am outlining the mechanics involved in the hope that some immediate
action can be taken.
I would suggest that the Chairman Designate be contacted immediately
before the holidays for his advise and approval.
TO:
Haldeman
December 28, 1971
FROM: Sears
I. MOST RECENT GALLOP POLL - While it is always better
to be ahead than behind, the recent Gallop Poll showing
RN leading all Democratic contenders continues to reflect
some disturbing characteristics about the 1972 race:
A. RN Still Maintains a 43-44% Range of Popularity --
Against the top Democratic contenders (Muskie and Kennedy)
RN continues to poll in the 43-44% range. This is not
enough against a united Democratic party.
What the polls are reflecting is a vote of 20-21%
nationally from the Republican party (approximately 85% of
the Republican vote), another 12-15% composed of people who
call themselves Democrats or Independants but normally vote
Republican in presidential elections and another 8-12% of the
electorate which voted for RN in 1968 but could be convinced
to go against him under certain circumstances. The rock
bottom strength of a Republican presidential candidate con-
tinues to be in the 30-35% range.
The rock bottom strength of a Democratic presidential
contender running with a united party is about 40% of the vote.
This is composed of the straight line Democratic vote plus
-2-
Independants who vote Democratic in presidential elections.
While the most recent poll is somewhat satisfying in
that it indicates RN is holding 8-12% of the vote above his
rock bottom of 30-35%, it is disturbing to note that the
mere mention of Muskie or Kennedy, without either one having
been actually named as the presidential candidate and without
either having campaigned in an effort to attract the 8-12% in
RN's vote, is still enough to render a base, Democratic showing
of 41% of the vote. This strongly indicates that as far as
the normally Democratic non-Southern vote is concerned, the
Democrats are not divided even now. Any difficulties Muskie
or Kennedy have inside the party are not affecting either's
ability to pull the base Democratic vote.
If the Democrats are allowed to go to their convention,
and through it, with this kind of basic strength, they will be
in good shape to add an extra 7-8% from the undecideds, the
northern union, and/or ethnic, Wallace vote and the soft part
of RN's 44%.
Another indication of RN's situation is the Gallop
figures on a Nixon-Humphrey-Wallace race. In 1968, the per-
centages (rounded off) were:
-3-
Nixon
44%
Humphrey
43%
Wallace
13%
The recent Gallop Poll shows the following figures:
Nixon
47%
Humphrey
37%
Wallace
12%
Undecideds
4%
This reflects a rise of 3% for Nixon, a drop of 6% for Humphrey,
a drop of 1% for Wallace and 4% who claim they "don't know" any
more. Obviously, most of the 4% undecideds went for Humphrey
in ' 68 and when election day comes, most would probably go
Democratic again. The additional 3% which RN receives over
the ' 68 race melts away immediately when RN is tested against
Muskie and Kennedy. This is obviously a Democratic oriented
vote also. Therefore, the Humphrey race indicates that when
undecideds and the surplus of RN's vote as compared with ' 68
are added together there is a float of 6-7% which would make
it a very close race even if Humphrey were the candidate.
Those who feel that if Wallace were to drop out of the
race, RN would be an easy winner, should ponder the following
facts:
1. In the recent Gallop Poll both RN and Wallace
declined when measured against Muskie and Kennedy as compared
-4-
to Humphrey or McGovern. The number of undecideds remains
about the same, leading one to speculate that most of the
decline in both RN's figures and Wallace's went directly to
Muskie and Kennedy. These are soft Democratic votes which
rebound automatically when Muskie or Kennedy is mentioned.
2. In 1968 close to one-third of the entire Wallace
vote came from 7 northern states (Illinois, New Jersey,
Michigan, New York, California and Pennsylvania). Wallace
got more actual votes in Ohio and California than in Mississippi
or Tennessee. The vast majority of these northern, big state
votes are Democrats to whom Muskie or Kennedy would have con-
siderably more appeal than Humphrey did on grounds of religion,
ethnics and economic problems.
Wallace received almost one half of his 9.9 million
votes outside the South. If 75% of these were taken from the
Democrats, his absence from the election in 1968 would have
made a difference of approximately 3.75 million votes to the
Democrats in the North. If the percentage was only three-
fifths, this still would have given the Democrats 3 million
additional votes, most of which would have been cast in the
seven largest northern states.
-5-
B. It is important to bear in mind that the Demo-
crats have not yet begun to fight. So far they have merely
been concentrating on papering back together the northern
portion of the old coalition.
Once the Democratic convention is over, they will
move quickly to cut into retired people, farmers, small
businessmen and lower middle class white collar workers. It
is imperative that we use the time between now and next
summer to solidify these groups as much as possible against
the very predictable onslaught of the Democrats.
II. MUSKIE STRATEGY AND PERSONNEL
Whether he knows it or not (I suspect he knows it)
Muskie has the Democratic nomination in his control right
now. He has performed in much wiser fashion over the last
8 months than would have been expected immediately after the
1970 election. He has used most of this time to establish a
position a shade to the left of the middle of the road, he
has given the other Democratic candidates no excuse to be mad
at him (both McGovern and Jackson easily tell reporters they
would have no difficulty supporting Muskie and have had no
difficulty dealing with him) and he has used the time to work
-6-
on political organization and endorsements, managing in the
process to get rid of such token candidates as Bayh, Proxmire,
Harris, and for all practical purposes, Mills. Part of the
reason for this achievement has been the politicians he has
gathered around him:
John English - Experienced New York political leader who has
been involved in the national scene on behalf of both Johnson
and Humphrey in the past -- he is an exceptionally good organ-
izer and has an appreciation for delegate politics. While
he has good relations with the left wing of the Democratic
party, he is from the mainstream of Democratic organization
politics.
Mark Schields - Approximately 36 but has worked in both Jack
and Robert Kennedy campaigns. Has also worked on the Hill
for Senator Proxmire. Ran Governor Gilligan's campaign in
Ohio last year and was his Washington representative until
taking a job with the Democratic National Committee. Good
organizer and strong Democratic organization politician.
Bob Squires - Was in charge of major share of Humphrey's
advertising and television programs in 1968 -- the originator
of that T.V. spot on Social Security which gave us SO much
trouble. Not only very knowlegable about television and
-7-
advertising but combines this with a real appreciation for
political maneuver and strategy.
George Mitchell - Maine Democratic National Committee man and
old friend of Muskie's. His acquaintanceship in Democratic
National Committee ranks is very broad and he is highly
regarded. He has little feeling for the far left of the party
and favors reconstituting the old coalition.
Meanwhile, Larry O'Brien has been concentrating speci-
fically on holding the party together and has met with some
success in this regard already. The dispute over the chairman
of the credentials committee showed the strength that he has
in the party machinery and his success in placing Mrs. Harris
in that position will keep any credentials fights under his
control at least until the convention. He has put in force
a sort of 11th Commandment (Thou shalt not speak ill of other
Democrats) and is using the power of his position to enforce it.
With the kind of people Muskie has around him, some
predictions can be made as to how he intends to run his campaign:
(1) he has undersold his chances of winning the Florida
primary leaving the impression with the press that if he should
win, it would show that he is even stronger than people thought
but if he doesn't this will not harm his chances of being
-8-
nominated since it is a southern state in which he is not
expected to be popular. In reality, Muskie is staging an
all out effort in both New Hampshire and Florida hoping for
impressive victories which would provide a band wagon effect
through the remaining primaries. During the primary season,
he will run generally against RN and say little or nothing
about his opponents. He will stick to domestic issues with
emphasis on what RN hasn't done rather than challenging
what has been done.
(2) Once the Convention is over, he will turn to
the job of cutting away some of RN's soft support (farmers,
retired people, small businessmen, etc.). He will also step
up his personal attacks on RN. Three things must be borne in
mind, (a) we must not allow him to wage the campaign on his
issues. By the time the Democratic convention is over we
must be in a position of having so thoroughly sold the accom-
plishments of the Administration that he will have to attack
on the basis of what RN has done rather than not done, (b) he
will try to get RN to react to his personal attacks SO that
he can get out the vote among the left wing of his party (who
are presently somewhat apathetic toward him) and the younger
voters. If we are too quick to react to this kind of ploy we
-9-
will be merely forming up additional votes for the Democrats,
(c) extra effort will be made next year to hold down the
Wallace vote in the north. The Democrats were quite sur-
prised in 1968 to see how much damage Wallace was doing to
them and were forced to rush around in September and October
trying to get back votes that they had already counted as
theirs. They won't let this happen again.
(3) Muskie will not attempt to run in all the states.
Essentially he will wage a big state northern campaign. Some
of his people are already saying as much to reporters and
indicating that since they enjoy a registration advantage in
California, Illinois, Ohio, Michigan, Pennsylvania, New York,
New Jersey and Massachusetts, their best shot at winning is
to concentrate on taking all eight of these states (216 elec-
toral votes) and then picking up the additional 54 electoral
votes from Maine, Rhode Island, Connecticut, Maryland, Dela-
ware, Missouri, Wisconsin, Minnesota, Washington, Hawaii,
Alaska, Nevada, New Mexico, West Virginia and Oregon (95
electoral votes). They will also wage a strong campaign in
Texas but don't feel that it is essential to win there.
(4) Muskie will pick a vice president out of the
-10-
following group - Tunney, Stevenson, Jackson, McGovern,
Gilligan, or Kennedy. Of these individuals I presume that
it would come down to Stevenson or Jackson. If Muskie needs
help with the unions to hold down the Wallace vote, feels
the need to raise extra money from defense contractors and
wants to protect his right flank rather than his left he will
go with Jackson. If he is concerned about his left flank it
will be Stevenson. If things were different he might prefer
Tunney or Gilligan since both come from large states which
RN carried in 1968 that are important to Muskie but both
are Catholics as he is and this would harm him with the non-
Catholic vote. McGovern would meet with approval on the left
but could not even carry South Dakota and would add very little
in the larger states. If Muskie were to run with Kennedy, the
Catholic problem would be presented and there would be a natural
confusion as to who was running with who.
DECEMBER 27, 1971
CHAIRMEN
Confidential
*
New Hampshire
Governor Lane Dwinell
(603) 224-7411
N.H. Committee for the
Headquarters:
Re-election of the President
New Hampshire Highway Hotel
Concord, New Hampshire 03301
home:
94 Bank Street
(603) 448-1121
Lebanon, New Hampshire 03766
Wisconsin
John K. MacIver
office:
Michael, Best & Friedrich
(414) 271-6560
626 East Wisconsin Avenue
Milwaukee, Wisconsin
home:
5498 North Lake Drive
(414) 962-2475
Milwaukee, Wisconsin 53217
Nebraska
George Cook
(402) 467-1122
office:
Chairman and Chief Executive
Officer
Bankers Life -- Nebraska
Lincoln, Nebraska
home:
3070 Sheridan Blvd.
(402) 423-6272
Lincoln, Nebraska
*
Oregon
Wendall Wyatt
(202) 225-2206
office:
House of Representatives
Washington, D. C.
home:
1209 Huntley Place
(703) 765-5421
Alexandria, Virginia 22307
North Carolina
Charles Jonas, Jr.
(704) 377-3651
office:
Reynolds and Company
330 S. Tryon Street
Charlotte, North Carolina 28202
home:
302 Colville Road
(704) 332-7018
Charlotte, North Carolina
Illinois
Thomas Houser (Campaign Manager)
office:
Suite 3200
(312) 329-7603
One First National Plaza
Chicago, Illinois 60670
home:
219 N. Hickory
Arlington Heights, Illinois
(312) CL3-7395
*
Missouri
Lawrence K. Roos
office:
Supervisor, St. Louis
(314) 889-2016
County; Missouri
home:
943 Tirrill Farms Road
(314) WY3-3766
St. Louis County Missouri
ID BE AU
*publicly announced
By
CONFIDENTIAL
ADDITIONS TO STATE CHAIRMEN
LIST
* Maryland
Edward P. Thomas
office:
Senate of Maryland
(301) 662-0713
Carroll and Frederick County
Annapolis, Maryland
home:
710 Wyngate Drive
(301) 66 -5765
Frederick, Maryland 21701
Utah
Dick Richards
office:
2610 Washington Boulevard
(801) 399-3303
Ogden, Utah
84401
home:
4753 Madison Avenue
(801) 621-4163
Ogden, Utah 84403
Mrs. Robert (Barbara) Gosman
Wyoming
(307) 243-9166
c/o Republican State Headquarters
Box 241
Casper, Wyoming 82601
home:
120 East 15th Street
(307) 234-2801
Casper, Wyoming 82601
(Bob Gosman's office phone (307) 235-5721)
Nevada
C. Clifton Young (Cliff)
office:
P. O. Box 1631
(702) 786-7600
232 Court Street
Reno, Nevada 89501
home:
2085 Regent Street
(702) 329-0587
Reno, Nevada
89502
CONF IDENTIAL
December 27, 1971
ADDENDUM
STATE CHAIRMEN
MAINE
Ned Harding
office:
P. 0. Box 2011
(207) 773-1775
Portland, Maine
home:
South Freeport,
(207) 865-6565
Maine
COLORADO
Governor John Love
office:
Executive Chambers
(303) 534-8285
Colorado State Capital Bldg.
Denver, Colorado 80203
home:
Executive Mansion
(303) 892-2471
400 E. 8th Avenue
Denver, Colorado 80203
CONNECTICUT
Nathan G. (Gus) Agostinelli
office:
State Comptroller
(203) 566-5565
30 Trinity Street
Hartford, Connecticut 06115
home:
95 Olcott Street
(203) 643-8683
Manchester, Connecticut 06040
* NEW YORK
Governor Nelson Rockefeller
office:
Executive Chamber
(518) GR4-7000 (Albany)
Albany, New York
12224
(212) 582-7030 (NYC)
FLORIDA
*L. E. (Tommy) Thomas
*designated
P. 0. Box 490
(904) 785-5221
PRIMARY COORDINATOR
Panama City, Florida
32401
home:
2814 Canal Drive
(904) 785-7834
Panama City, Florida
32401
Concord, New Hampshire
January 3, 1972
President Richard Nixon
The White House
Washington, D.C.
Dear Mr. President:
It is my great privilege to notify you, formally, that as chairman of
the New Hampshire Committee for the Re-Election of the President, I
have today filed a petition to place your name on our state's Primary
Election ballot.
This action by citizens of our state, which prides itself in having
the Nation's first Presidential Preference Primary Election, reflects
our sincere sentiment that the nation needs your leadership as its
President for another four years.
During three years as our President, you have clearly demonstrated the
kind of initiative and keen insight into national and international
problems and their solutions that marks your administration as truly
historic. You have opened the door to a partnership of nations. You
have shown the American people the path toward a national unity, a
peaceful new American Revolution in its most positive sense. You have
brought a new sense of dignity to our nation's highest office, and
provided the inspiration to create a better world for all men for all
time.
As citizens of New Hampshire and as dedicated Americans, we urge you
to acknowledge our support, thus indicating your approval of our
efforts and your determination to complete the task you have started --
to bring a new prosperity to this nation and restore peace in the world.
With our utmost respect,
Sincerely,
Lane Dwinell
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON. D. C 20006
December 17, 1971
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: Operating Plan for the New Hampshire Primary
Attached (Tab A) is a schedule chart showing the proposed plan
for the New Hampshire Presidential primary campaign. This
plan has been developed in consultation with Harry Flemming,
as well as Governor Dwinell and Allan Walker of the New
Hampshire Committee. Estimated operating costs are tabulated
in Tab B.
The objectives reflected in the plan are:
1. To maximize the per cent of the vote received by the
President in the Republican primary.
2. To conduct the campaign in a manner so as to reflect
local organization, local support and local management.
The use of mass marketing techniques, such as out-of-state
television stations, or the appearance of direction from
Washington, will be minimized.
3. To apply the tactical concepts which have been developed
over the past months, insofar as possible, to test their
effectiveness in a campaign environment.
4. To establish the pattern of coordination and mutual
support between the state organization and the Washington
based Committee which will be necessary for success in
the general campaign.
The various campaign activities have been grouped together on
the chart, according to the categories in the left-hand margin.
CONFIDENTIAL
2
Campaign Organization Activities reflect the building of the
structure and staff of the state organization. Operations are
proceeding according to the schedule.
Strategy and Management Control emphasize the need for establishing
tangible objectives for the campaign and obtaining the feedback
to assure that they are being met. It will be important in the
primary contests to establish the best method of exercising this
control in the campaign situation.
Fund-Raising activities are generally on schedule. The finance
people in Washington are working with the New Hampshire Committee
to advise them on the most effective techniques to meet their
objectives.
Field Operations have been planned with the intent of securing a
large participation by young people, as well as extensive involve-
ment of volunteers of all ages. Current activities relate to the
filing of nominating petitions. Broader campaign activities will
begin in mid-January.
Brochures, Buttons, Bumper Stickers, etc. - Peter Dailey is
adhering to the schedule and expects to have the materials in
New Hampshire by the first week in January, ahead of the planned
openings of the Concord and local campaign headquarters.
Telephone canvassing will be used to contact every Republican and
Independent voter. Voter registration lists will be compiled, as
shown under Field Operations. Independents will be called to
determine which ones intend to vote in the Republican primary.
(They can choose the primary of either party under the state law.)
The registered Republicans, as well as Republican-leaning
Independents, will then be grouped according to (1) those who
support the President strongly, (2) those who definitely support
an opposing candidate, or (3) those who are undecided. The names
from the first group will be used in get-out-the-vote mail and
telephone programs. The second group will be excluded from further
mail or telephone follow-up. The third group will be sent letters
and brochures covering the issues of particular interest. They
will then receive another telephone call a week or so later to
determine if they have decided to support one of the candidates.
If they support the President, they will be added to the list for
get-out-the-vote operations.
CONFIDENTIAL
3
Direct Mail will be closely tied to the telephone campaign
outlined above. The same name lists will be used for both
operations. A mailing to all Republicans is contemplated for
early February, to communicate the fact that a serious local
campaign is being waged on the President's behalf, and asking
for their support. This type of targeted communication will be
particularly important if the candidate is not able to campaign
in the state. The second series of mail will be to present
particular issues to undecided voters, as determined by the
telephone canvass. The Independent voters who are intending to
vote in the Republican primary will then receive a separate
mailing, because they are the group McCloskey is focusing on.
A final mailing will be sent to all registered voters intending
to vote in the Republican primary for the President. It will
probably be in the form of a sample ballot, to facilitate the
identification of the pledged delegates.
In addition, a direct mail campaign is planned for the first
time voters. It will consist of three letters, spread over
the six weeks prior to the election. A particular benefit of
this program will be to compile a list of young voters which
can be used for mail or telephone operations in the general
campaign.
Newspaper Ads will be very important in the absence of a strong
television campaign. The ads are scheduled to appear on a
regular basis over the last three or four weeks of the campaign,
in the several important daily and weekly New Hampshire papers.
Rallies and Other Speaking Engagements by key Administration
spokesmen will have to compete effectively with Mr. McCloskey
when the President is unable to visit the state personally.
The schedule will be coordinated by Bart Porter in Washington.
The New Hampshire Committee feels that the major rally scheduled
for Friday, March 3, is of particular importance. In addition,
the series of coffees to be held throughout the state, will
feature the appearances of well-known figures as frequently as
possible.
Polls - The baseline poll is currently in the field. Results
should be available before the first of January. In addition,
there will be telephone polls taken on a continuing basis over
the final four weeks of the campaign, under the direction of
Bob Teeter in Washington. Those results will be used to evaluate
whether the campaign is achieving the desired level of support
for the President, or whether more intensive measures will have
to be taken.
CONFIDENTIAL
4
Television and Radio will be used over the last four weeks of the
campaign. Because there are only two TV channels within the
state of New Hampshire, commanding only a small fraction of the
viewing audience, television will not be the dominant medium.
(The major stations viewed in the state originate in Boston and
Portland, Maine.) Radio, however, will be used extensively,
particularly during the periods of peak commuter traffic. Several
local stations will be employed throughout the state.
JEB S. MAGRUDER
TAB B
CONFIDENTAL
PRELIMINARY BUDGET ESTIMATES
NEW HAMPSHIRE PRIMARY
1970 Registration
Republican
162,000
(Assume 85,000 households)
Unaffiliated
125,000
(Assume 65,000 households)
Democrat
100,000
Campaign Materials
Total Cost
Bumper Stickers: 10,000 @ 10c each
$ 1,000
Buttons: 20,000 @ 5c each
1,000
Brochures:
5 major brochures @ 20,000 each = 100,000
3,000
cost: $30.00/thousand
Campaign Organization Activities
25,000*
and Field Operations
Direct Mail
85,000 Republican households X 1 mailing
30,000 Unaffiliated households voting
Republican (estimated) X 1 mailing
18,000 Undecided voters (estimated) X 1 mailing
100,000 Get-out-the-vote letters (estimated)
233,000 letters X $150/thousand
35.000
Data processing of address lists
8,000
Series of letters to first-time voters
16,000
*To be raised by New Hampshire Committee
CONFIDENTIAL
Telephone
Total Cost
Assume:
Calling times - 10:00 A.M. - 8:00 P.M. = 10 hrs/day
X 6 days per week = 60 hrs per week
Three week campaign period = 180 calling hours
If one operator can reach 20 homes per hour,
then each telephone can reach about 3600 homes
If 20% of the calls must be re-placed because of
busy line or no answer, then 150,000 households
(Republican and Unaffiliated) require 180,000 calls.
Therefore, a bank of 50 telephones is required.
Cost per telephone:
Installation
$ 15
Intra-state WATS line
250
$265 per telephone
Total cost = 50 X $265 =
$13,250
Paid operators: 180 hrs @ 2.00 per hr = $360/operator
50 X $360 =
18,000*
Supervisors - 5 X 180 hrs X $3.50/hr =
3,150
34,400
Mass Media
puloly
Newspapers
50,000
9 dailies, 17 weeklies
droppy
Television
6,000
4 weeks - 2 stations
AG
Radio
14,000
4 weeks - 14 stations
Production
30,000
100,000
TOTAL COST OF LISTED ITEMS
$223,400
*Volunteer telephone operators will be tested before
paid workers are recruited.
CAMPAIGN DIRECTOR
Budget Committee
Finance Chairman
Citizens Chairman
Executive Committee
Director of
Director of
Director of
Director of
Political
Women's
Campaign
Citizens
Activities
Activities
Activities
Activities
Asst. to Chairman
Assistant
Campaign
Divisions:
Comptroller/Treasurer
State Chairmen's
Monitoring
Director
Adminis-
Blacks
"service" groups
Apparatus
tration
Businessmen
and
Ethnic
Spokesmen
Jewish
Legal Counsel
Resources
Labor
Lawyers
Etc.
51 State Operations
Divisions:
Dinners
Direct mail
Financial
Regional & State
Special gifts
Special Interests
Advertising
Direct mail
Major Vote
Polling
Etc.
PR and
and
Blocs*
and
Media
Telephone
Research
*Includes youth, farm, elderly, transient
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE N.W
December 30, 1971
WASHINGTON D C 20006
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: CAMPAIGN STRATEGY GROUP
In its meetings of Monday, December 27th and Wednesday, December 29th,
the Campaign Strategy Group focused on the youth poster program pro-
posed by Ken Reitz, and the plans for the Republican convention.
YOUTH POSTER PROGRAM. Ken Reitz described the proposed program that
he has been developing for a series of youth-oriented posters to be
used throughout the campaign. His presentation is given in more de-
tail in Tab A. Briefly, the concept is to capitalize on the popularity
of posters among the young people, and to maintain continuing interest
by issuing a new addition to the set each month from March through
October. Each of these posters would stand alone and reflect a separate
set of issues or Administration accomplishments. They would, however,
all fit together to form a very large mural which could be mounted on
a wall for decoration. At the center of the mural design, there would
be one larger poster which would feature the President and reflect the
central theme of the campaign. It would be analagous to the 1968
poster, "NIXON'S THE ONE," which showed the President supported by all
of the leading figures in the Republican party.
The conclusion of the Strategy Group was that the idea was promising
and should be implemented. More work is required on the design of
the individual posters. The original thought was to produce the
central poster first. However, it may be more appropriate to publish
those on important issues first and to hold the main poster until the
main theme is more fully developed later in the campaign. The final
designs should be tested through focus interviews conducted by Bob
Teeter. The main poster should show the President as a man who has
mastered his job and is not overwhelmed by his responsibilities. It
should emphasize the human aspect of the President. One photograph
in the current issue of Time (Tab B) reflects the tone being sought.
CONFIDENTIAL
- 2 -
It was suggested that the photo adopted as the central one for the
campaign be one that can also be rendered effectively as a drawing.
In that manner, posters and all forms of campaign material can
carry the common theme.
THE CONVENTION. Bill Timmons outlined the plans for the convention
as they are currently being proposed. The convention will take place
on August 21-23. There will be five sessions during the three days
with a total duration of approximately ten and one-half hours. The
sessions are now scheduled as follows:
Monday, August 21st (Morning Session) - General organization:
appointment of working committees (Platform, Credentials, Rules and
Permanent Organization). There will also be a tribute to General
Eisenhower and a presentation to Mrs. Eisenhower.
Monday, August 21st (Evening Session) - Keynote address, perhaps
presented by three or four leading Republicans, each appearing for
up to ten minutes. In addition there will be a 15 minute film on
foreign policy achievements of the Administration. There will also
be a tribute to the First Lady, including a brief film. It is hoped
that she will appear before the convention at that time.
Tuesday, August 22nd (Morning Session) - Reports by Committees, in-
cluding the presentation of the Platform. There will be a film
dealing with the promises made in 1968 and their fulfillment during
the President's Administration.
Tuesday, August 22nd (Evening Session) - Nomination of the President.
He may make a brief appearance before the convention at that time.
Wednesday, August 23rd (Evening Session) - Nomination of the Vice
President. Acceptance speech of the Vice President and acceptance
speech of the President.
The morning sessions will start at 10:00 AM, Pacific time, or 1:00 PM
Eastern time. The evening sessions will start at 5:30 PM California
time or 8:30 PM Eastern time. The first half hour of the evening
sessions will be taken up by opening ceremonies and introductions,
so that the main business will start about 6:00 PM California time.
Pete Dailey will obtain a Nielson curve showing television sets in
use throughout the evening viewing time. The characteristics of
the viewing population will vary throughout the evening. For example,
in the early evening, the audience will tend to include a greater
CONFIDENTIAL
- 3 -
proportion of older people. Later in the evening, there will be
proportionally more young people. The prime viewing time across
the country will probably be about 7:00 PM California time.
There will actually be three concurrent programs operating at the
convention. The Official Program will be the schedule of events
outlined above. The Political Program will involve questions of
parliamentary procedure. For example, whether at some point to
suspend the rules and nominate the President by acclamation. It
will also include the scheduled activities of the leading politicians.
The Media Program will include interviews with leading politicians
and celebrities and activities outside the convention, such as those
being planned through the youth program.
Most of the important chairmanships and other positions of responsibility
in the convention will not be filled for several months; however, the
Platform Chairman has been selected SO that the work necessary to de-
velop the platform positions can begin at an early date. It was suggested
by the Strategy Group that in the polls that will be taken around June
or July, some measurement be made of the standing of various leading
Republicans in the eyes of the public. These results would be useful
in making the final selections for key assignments in the convention.
It will be important this time that the delegations include a meaningful
proportion of women, young people and minorities. The Nixon State
Chairmen, who are now being appointed, have indicated a willingness
to be responsive. Nevertheless, it is to be expected that the long-
established politicians and financial backers will not want to yield
their places on the delegations. In California that problem has been
eased by making several financial contributors honorary delegates to
the convention, thereby achieving more flexibility in the make up of
the voting delegation. In the same manner, it was suggested that state
office holders might be given an honorary status. It was also suggested
that if some popular celebrities attended as delegates, a great deal of
interest could be generated by having the media interview them on the
convention floor. To achieve any realistic change from 1968 in the
make-up of the state delegations, however, there will have to be strong
behind-the-scenes salesmanship by someone in the Administration with
political clout.
Over the past several months, separate committees have been working
on the design of the badges, tickets, programs, etc., for the
CONFIDENTIAL
- 4 -
convention. Those activities will now be coordinated so that a
common theme will run through all designs relating to the con-
vention.
JEB S MAGRUDER
CONFIDENTIAL
TAB A
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
December 27, 1971
MEMORANDUM FOR:
THE CAMPAIGN STRATEGY GROUP
FROM:
KEN RIETZ
Materials needed for the young voters campaign will be minimal.
As all of you know, the thrust of our effort is aimed at organization,
not public relations or advertising. We believe involvement is the
key. We can receive a substantial number of votes among the young if
young people are involved in the campaign in a meaningful way.
We will, however, need several items. Currently in the discussion
stage is a button (we've proposed "The President") and a recruiting
brochure, flyer, or handout card. We will also need cheap issue flyers
for distribution on college campuses.
The one major item we are proposing is establishing a multi-purpose
newsletter. It has been designed to serve as a newsletter, campaign
handout, and fold out into a wall poster.
This piece will be informative -- not newsy. As the mock-up shows,
it will be titled "Young Voters" and each month will use attractive
youth photographs. The inside will be issue orientated and at the
same time interesting. Instead of talking about various aspects of the
campaign, it will take one issue month and thoroughly discuss it. The
newsletter will include, cartoons, editorial comments, interviews, etc.
We considered many different ideas on how to make young people
want to read and retain this piece. Most campaign material is not stud-
ied and is thrown away. We want ours not only to be read, but sought
after. We think we've found a unique way.
Posters are extremely popular. Millions of them are being sold,
while two or three years ago, there was a decrease in interest. They
are more popular now than ever.
Our proposal to make each newsletter fold out into an attractive
and decorative Nixon wall poster. (Note sample of Lionel brochure).
These posters will be designed along the same lines and by the same
company as the highly successful '68 youth poster.
But, that's not where it ends. To make the campaign piece really
sought after and collected, we are proposing that we publish one each
month for eight months, with the first issue coming out just prior to the
New Hampshire primary. Anyone collecting all eight posters and putting
them all up on the same wall, would end up with a giant Nixon poster
The Campaign Strategy Group
Page two
that fit together and told the story of four years of accomplishment.
The first poster (late February) will be the central poster. It
will be larger than the rest and become the main youth poster. It
would be sent as a newsletter to a list of about 250,000 active young
people (YR's, CR's, TAR's, Young Voters for the President etc.) who
support the President. In addition, it would be available as a poster
(without newsletter) for sale and distribution. It is our hope that
the sale of this poster would finance the entire newsletter program
and give our local organizations operating cash.
We would sell each poster to state Young Voters for the President
organizations for 50 cents each. They, in turn, would sell them for
one dollar each. The poster would only be available from the Young
Voters for the President.
We estimate sales of the main poster at one million. This would
yield over $400,000 profit to finance the productions of the other
posters/newsletters.
The cost of the main poster -- 22"x34" (folded to 8 1/2" by 11")
including all artwork, creativity production, and printing (2 sides)
is:
Quantity
Unit Cost
Total Cost
500 M
11.1 $
@55,500.00
1
MM
9.9 C
99,000.00
2
MM
9.4 c
188,000.00
The cost on the remainder of the newsletters is:
Quantity
Unit Cost
Total Cost
500 M
6.3
@31,500
1
MM
5.4
@54,000
2
MM
4.9
@98,000
We estimate using 500,000 newsletters each month for the first
four months and 1 1/2 million each month for the last four months,
which would give us a total of eight million pieces. If we sold one
million of the main posters, gave an additional million away, and
mailed and gave away six million of the newsletter/handout , our
production cost and mailing cost (one million at 4 cents each) would
be less than $500,00.
This idea is unique in American politics. It has never been done be-
fore. We believe it has the kind of appeal necessary to attract atten-
tion and retain interest.
The Campaign Strategy Group
Page three
The attached memo from Jimini productions describes the central
poster comprehensive layout. By using mood, we will achieve warmth
and dignity. As stated in the memo, we feel the quanities it has been
our objective to express --- those of personal warmth and strength com-
bined with great dignity -- are apparent in this layout.
The seal cannot be used, and we feel the golfing photo should be
changed to a working shot. Otherwise, the colors and content are good
and we whould proceed.
The calendar for completion of the first poster is:
- Comp approved to go to finished art - pending
- Finished art submitted by January 10.
- Finished art approved by January 14.
- Finished art to printer by January 17
- Color proofs submitted for final approval January 26.
- Begin printing January 28
- Printed posters delivered the middle of February.
To meet this timetable on the main poster, we need approval now
of the initial order. We propose the printing of one million posters
for no more than $99,000. by February 15.
We also propose that 500,000 of these posters be printed on both
sides and used as newsletter/handouts and that 250,000 be mailed to young
people involved in the campaign. We will put the balance of the posters
on sale to the states.
In addition, we propose that we be allowed to proceed on the layout
and format for the subsequent poster/newsletter/handouts
JIMINI
PRODUCTIONS
December 20, 1971
801 Westmount Drive
West Hollywood
California 90069
213-659-1919
aked and Unafraid!
"Re-elect the President" Poster: Comprehensive Layout
This comprehensive layout provides a more specific idea
of how the central poster will appear when printed.
Progressing from the pencil-sketch stage, we have added
overall color, including a close approximation of the
carved-wood border. The words "Re-elect the President"
have been inserted in the panel above the central
portrait. The words "Nixon '72," beneath the portrait,
have been retained, but reduced in size and emphasis.
As the poster is carried to final art, the central
portrait represented here will be completely
re-illustrated to achieve as perfect a likeness as
possible. Any of the copy elements or subordinate
photographs may be changed to suit your exact needs.
We feel that all the qualities it has been our objective
to express - - those of personal warmth and strength combined
with great dignity-- - are apparent in this layout. We are
confident that the final poster will express these
qualities in a very striking and effective manner.
###
TAB B
PRESIDENT RICHARD NIXON OUTSIDE THE SAN CLEMENTE WESTERN WHITE HOUSE
Tab
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON D C. 20006
(202) 333-0920
December 21, 1971
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached is our weekly report.
JEB S. MAGRUDER
bec: H. R. Haldeman
CONFIDENTIAL
POLITICAL
Three state chairmen were announced this week. Governor Nelson
Rockefeller announced himself in New York; coverage was excellent
and well received. In Maryland a press conference was held in
Baltimore which included our state chairmen, Ed Thomas, Senator J.
Glenn Beall, Senator Charles McC. Mathias, and State GOP chairman
Sandy Lankler. Press coverage in Maryland and across the country
was very positive. In Oregon, Wendall Wyatt handled the press
announcement. Senators Hatfield and Packwood both sent positive
statements supporting the President's re-election. Coverage in
the state and nationally was also excellent.
We will announce Larry Roos as our chairman for Missouri on
Wednesday, December 22. Announcements scheduled for January will
include the following states: Wisconsin, Colorado, Nebraska,
Illinois, Wyoming, Maine, Nevada, Connecticut, and Utah. In
addition, we are ready for announcements in South Dakota, Arizona,
California, South Carolina, and Florida but will hold these for
various reasons.
Our chairman in Connecticut will be Nathan G. Agostinelli.
Governor Thomas Meskill and the State GOP organization, headed
by Brian Gaffney, will be backing up Agostonelli's efforts.
Agostonelli is the first ethnic confirmed as chairman.
We now have four states announced, 14 ready for announcement, 19
in the final stages of setting up and 14 states where problems
are being worked out.
PR/MEDIA
The media coverage of the Maryland announcement was superb with
good stories in The Baltimore Sun, Washington Post and Los Angeles
Times as well as good local Maryland TV and radio coverage. This
was particularly significant in the expression of support for the
President by Senator Mathias. In Oregon, the newspapers carried
the story and the TV news shows gave the press conference excellent
coverage on four stations.
Ann Dore is working with Van Shumway to prepare press kits for all
announcements and has attended and will attend the press conferences
in each state.
The press area is now operating with continued liaison between
Washington and states that have announced their chairmen, particu-
larly New Hampshire.
BUSINESS AND INDUSTRY
Last week was spent talking to others in the Administration
and to state chairmen to get their thinking on eliminating
areas of potential conflict between the state organizations
and our operation. We have also started work on planning a
motion picture film to motivate businessmen.
JEWISH
Criticism of the United States' abstention on the vote within
the United Nations General Assembly on the Egyptian resolution
last week has been fairly muted. The prevailing opinion is that
the United States' vote was unfortunate but would result in noth-
ing that would be of great significance.
Discussion of the results of Mrs. Meir's trip continues with
some uncertainty, but a growing feeling is being expressed that
it was a successful venture. The Jerusalem Post reports that
the underlying purpose of the trip was to re-emphasize the
alliance between the United States and Israel as a continuing
friendship and to take emphasis away from the Phantoms. This
appears to set a better tone in the Jewish community and political
activities will be better received at this time.
ADVERTISING
Efforts are being concentrated on organizing and recruiting for
the Task Force Agency, which will be located in New York. Office
space is expected to be finalized this week.
Campaign promotional materials have been developed for use in
New Hampshire, using the theme line "Re-Elect the President".
Bumper stickers and buttons will be delivered January 3. A
brochure for initial use is under development. Copy and layout
will be submitted prior to production.
Primary states advertising will be developed in early January
based on research findings due December 27.
-2-
SPOKESMEN RESOURCES
The first weekly meeting of schedulers for surrogate candidates
has been held. The purpose of this and subsequent meetings is
to coordinate the activities of all surrogate candidates, and to
better inform the schedulers about spokesman resources.
The schedulers and advancemen for each member of the Cabinet
have been identified and interviewed. A conference for the
schedulers is to be held on Tuesday, December 21, 1971, for the
purpose of the describing the Spokesmen Resources Program.
Speakers at that conference will include Messrs. Flemming and
Magruder, who will describe the importance of the program within
the context of the campaign strategy. A subsequent conference
for advancemen is to be held on Saturday, January 8, 1972, for
the purpose of acquainting those individuals with proven advanc-
ing techniques. Speakers at that conference will include advance-
men from the White House.
Representatives of charter aircraft companies have been interviewed
and asked to submit written proposals for the provision of aircraft
during the campaign. In addition, we are proceeding with the
compilation of data on the availability of private aircraft, which
might be donated or leased (if owned by a corporation) for use
during the campaign.
We have met with Governor Dwinell and Allan Walker, of the New
Hampshire Committee, and George Cook, of the Nebraska Committee,
for the purpose of describing the Spokesmen Resources Program.
Particular attention is now being given to scheduling spokesmen
in New Hampshire.
YOUTH
New Hampshire: Fifty hardcore workers from college campuses have
been recruited. Twelve college students from outside the state
will spend full time in New Hampshire during January and receive
college credit. More than fifty students from New York will go
into the state to campaign, and we have requests from some fifty
other students to enter the state for the campaign. The organi-
zational building process will continue, and it now looks as if
we will have a substantial youth effort in New Hampshire.
The volunteer effort, in cooperation with Allan Walker and
Governor Dwinell, will be concentrated on:
-3-
January 21, 22, 28, 29 - voter registration drive.
February 25, 26 - literature distribution.
March 3, 4 - get out the vote door to door effort.
Florida: Our meetings with Tommy Thomas have been very
satisfactory. He has given us office space and is assisting
in setting up our voter registration activity.
Wisconsin: John MacIver and Rietz have established an initial
young voters plan which will be followed up with meetings in
early January.
California: Rietz has set a meeting with Gordon Luce for early
January to lay out the initial youth plan.
Registration: Although the RNC still has not put its effort
and resources into voter registration, Rietz has continued to
set up state drives in cooperation with YR's and state party
organizations.
Public Relations: The youth poster mock-up will be available
for review this week.
WOMEN
Hauser and Steorts met with Nixon Chairman John MacIver to
discuss plans for women in the '72 campaign. Mary Kay Hansen,
his co-chairman, was also present. He agreed that he would have
women in significant levels throughout the campaign and will have
women vice-chairmen in all the municipalities. They have an
excellent Volunteer Door to Door effort, which should be very
effective in getting out the vote in target areas.
Tom Houser, Chairman of Illinois, has also been informed of the
efforts and has appointed his co-chairman in Illinois. We met
with her and Pat Hutar in Chicago. They are now making plans to
recruit the necessary volunteers for the organization. The
headquarters operation was discussed as well as the importance
of very rigid ballot security in Illinois.
Steorts met with Larry Roos, Chairman of Missouri, and George
Cook, Chairman of Nebraska, Mr. Roos is most enthusiastic about
the new approach and was to meet with about 12 key women this
week in St. Louis. They had originally been assigned to fund-
raising, but voted unanimously to join the State Volunteer effort
-4-
for the re-election of the President. Mr. Roos feels they
will be a real asset to his operation in St. Louis.
George Cook of Nebraska is very receptive of the idea of
the new image of women in the campaign and wants his co-
chairman to be preferably from Omaha as he resides in
Lincoln. A woman of approximately 30-35 he feels would be
better, as she would then attract the young vote. He is
naming a State Executive Committee which will be male and
female. He feels women are great fund-raisers and he plans
to use some of them in this area.
Roma Spaulding, Assistant Chairman of New Hampshire, reports
that she has now talked to each county chairman. Several
women have been appointed as key city co-ordinators and one
is being appointed as county co-ordinator.
Coffee hours are being planned in each county, city and suburb
starting in January. The main purpose is to recruit volunteers.
Mrs. Dwinell will hold the first coffee at her home in Lebanon
and Congressman Cleveland is expected to attend. They plan to
have a tape of President Nixon speaking at each of the coffees.
Congressman Wyman is expected to attend a coffee in his district.
Mrs. Spaulding is making an all-out effort to get young people
at these coffees. There are plans for at least two coffees in
each county, three in the cities, and two in the suburbs.
LEGAL
Gordon Liddy is now aboard and organizing the office. Contracts
for polling, housing at the convention for youth and direct mail
have been reviewed with changes negotiated where appropriate.
Electoral reform legislation is under analysis for direction
and options; business affairs, such as method of paying for
telephone service has improved through negotiations. The proper
form for the "in house" advertising agency is under study in
light of electoral reform legislation. The "Equal Time" pro-
visions and the "Fairness Doctrine" have been reviewed and
appropriate members of the staff advised thereon. The staff is
also receiving regularly interpretations of the Hatch Act as
individual cases arise.
-5-
RESEARCH
L. Robert Morgan has been appointed Manager of the Direct
Mail operation for the 1972 campaign. Bob will join the
Committee on a leave of absence from the Reuben H. Donnelley
Corporation of Houston, Texas, where he has served as South-
west Regional Sales Manager since 1968.
Paul Jones will join the Re-election Committee as Executive
Director of Black Voter Activities for the 1972 campaign.
Mr. Jones comes to the campaign organization from the Peace
Corps, where he served as Deputy Director for Thailand. Prior
to that, he served as Director, Office of Civil Rights of the
National Highway Safety Bureau of the Department of Transporta-
tion.
Attached are trend charts showing the most recent head-to head
Harris survey results of Nixon-Muskie-Wallace and Nixon-Kennedy-
Wallace.
-6-
70
NIXON-MUSKIE-WALLACE (HARRIS)
60
NIXON
50
40
MUSKIE
30
20
WALLACE
10
UNDECIDED
0
1
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
I
1969
1970
1971
1972
70.
NIXON-KENNEDY-WALLACE (HARRIS)
60
NIXON
5(
40
KENNEDY
30
20
WALLACE
10
UNDECIDED
(,
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
1969
1970
1971
1972
1
70
NIXON-HUMPHREY-WALLACE (HARRIS)
60
NIXON
50
40
HUMPHREY
30
20
WALLACE
10
UNDECIDED
0
1
3
579 1113 579111
3
5
7
9
11
1
3
5
7
9
11
1969
1970
1971
1972
ESTIMATED OPERATING EXPENSES FOR JANUARY 1972
PERSONNEL - 57 Employees (Gross Figures)
Campaign Committee (51 - increase of 16 over Dec.)
$ 80,525.00
Finance Committee (6 - increase of 1 over Dec.)
7,475.00
$ 88,000.00
TRAVEL AND ENTERTAINMENT
Campaign Committee
25,000.00
Finance Committee
3,000.00
$ 28,000.00
OPERATING EXPENSES
Rent
5,865.00
Meetings
500.00
Parking
440.00
Telephone
8,000.00
Taxes (F.I.C.A. and D. C. Unemployment)
6,400.00
Insurance
1,400.00
Accounting and Misc. Professional Services
1,400.00
Office Equipment Rentals
2,000.00
Office Supplies
2,500.00
Postage
200.00
Furniture, Carpets, and Draperies
10,000.00
Finance Direct Mail
100,000.00
Polling
160,000.00
Miscellaneous
400.00
$299,105.00
TOTAL EXPENSES FOR JANUARY (ESTIMATED)
$415,105.00
RESERVE
$ (105.00)
ESTIMATED REQUIREMENT
$415,000.00
APPROVE
DISAPPROVE
12/30/71
to
R
D
B
<
213,000.00
150,451.62
62,548.38
CH
2,923,925.34
860,139.01
2,063,786.33
232,500.00
-
MP
232,500.00
FCRPN 115,097.35
115,097.35
-
3,484,522.69
1,125,687.98
2,358,834.71
Sloan 1 up pr/650
on Dec 16 ?
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
August 17, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
White House Support List
Five-hundred thousand people have written to the President in
support of his various programs over the last two and one-
half years. Possible use of this list for financial solicitation
has been raised before. No decision other than "postpone for now"
has been made.
Lee Nunn and Hugh Sloan are particularly anxious to try a second
financial mailing aimed at the 500,000 on this White House
support list. Their interest has increased since the modest
return ($72,000) from the 32,500 recipient initial mailings
by Citizens.
Jeremiah Milbank and State Republican Party people would be
quite upset if this White House support mailing occurred before
the November 9 dinner. However, in light of the 20% per year
attrition rate of mailing lists, a test mailing should be made
before the truly effective mailing in February 1972, when
arguably the President may have to declare his candidacy.
Therefore, the best timing for the preliminary test mailing
should be in the middle of November 1971 in order to shake
down the list during the two months during which the money
flows.
Lee Nunn has approached the Attorney General about the project
and timing and has tentative approval. The Attorney General is
really deferring to you in terms of control of use of this
Presidential support list.
Kalmbach is anxious for the financial benefits but not partic-
ularly interested in mail solicitation of funds.
Maurice Stans has no comment on use of the list.
Recommendation:
closa
That the 500,000 White House list be reviewed and a specific
1/17
mailing fund solicitation program be prepared by Lee Nunn and
Hugh Sloan.
H-
but
no
Disapprove
Maily
will we
Approve
Comment
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
TO: Jeb Magruder
FROM: Ann Dore
DATE: December 20, 1971
RE: Announcements for State Committees for the Re-Election of the President
The following is a projected schedule for the announcements of State
Chairmen for the Committees for the Re-Election of the President. This
has been prepared in conjunction with Al Kaupinen.
State
Week in January
Wisconsin
1st
Colorado
1st
Nebraska
2nd
Illinois
2nd
Wyoming
2nd
Maine
3rd
Nevada
3rd
Connecticut
3rd
Utah
3rd or 4th
A1 and I agreed that in all cases he will see that local Republican
officials, Senators and Representatives of the states will be contacted
by him in a courtesy call alerting them to the announcement.
Also, we agreed that all Chairmen that have either been announced or
who are firm will receive a copy of the press release announcing each
Chairman as it is announced. It was decided by Harry Fleming that we
would not, at this time, send the release to the Republican State Chairmen.
The above schedule of announcements could be lengthened.
Ann
As
announced as of 12/23
nH 1 have Devinell
me - Ed Thomas
One - dendall ugalt
NY - Goo. RockeReller
Mo. - hony Rood
Ready to
wise
nee
n.c.
Ill
me
cele
S.D.
Utah
new-
1
Wyo-
they conn - Augustinelle Ragostin Elli tin
arez - mardian nathan
lal - Ronald Reagan
So can- Hal Byrd
Ready to set up:
Fla - Tommy Thomas, but Unner no
n. D!
Ga - Ben Gilmer,
David Ray
towa-
Ut
Indiana - will Hays
Final
ala - Edith Holm
D.C- norman neverson
Idaho -
Okea-
Minn. -
Ohio - Roy Bliss
ala
all
Del
Have
Kan
Key
had
mass much - Goc. Sargent - not set
miss
mont
A&II-
A2AB,
Pa -
Texas - AGt Connolly
(
Wash
W Va
Vinginia-
5. announced
145 readytisannounce.
5 read set
10 final stages
16 fluid
CONFIDENTIAL
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
December 29, 1971
TO: Gordon Strachan
Attached is a list, including names and
addresses of those people who have been
confirmed to serve as our state chairmen.
Only Governor Lane Dwinell, New Hampshire;
Edward P. Thomas, Maryland; Governor Nelson
Rockefeller, New York; Wendall Wyatt, Oregon;
and Lawrence K. Roos, Missouri have been
announced to date.
Should you want to contact or work with
any of the other people listed please
contact me or Allan Kaupinen first so
we may apprise you of any additional
information you should know about the chairman
or that state. We will send you updates on
the list as new chairmen are added.
Harry Flemming
NOTE: Please see changes in phone numbers
on Edward P. Thomas, Maryland. Error in
previous listing.
D
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON. D C 20006
December 11, 1971
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
THROUGH: JEB S. MAGRUDER
SUBJECT: Mrs. Chotiner
Murray Chotiner has mentioned to us several times his desire to
have his new wife work as a regular volunteer in our office.
She has told me that she would like to work in the administra-
tive end of the campaign on a regular basis after the first of
the year.
Some kind of volunteer work might be made available for her.
Would you have any objection if she did work in our office
beginning next month?
Yes
K
No
Comment
In d new suisitue
R.C.O. R. C.O.
position
ROBERT C. ODLE, JR.
CONFIDENTIAL
:
12/27
Teeter
To A G week w wise - out of field 12/20 12/21
mor
of 1/3 Ky
-
"
"
DMI
- bed of deal w/Goo Louie
{n
nunn pole
weak of 1/10
H
- still in field
Fea -
11
over enalpdone
I
-AG unaware of delay but doesn't
want results before 1/3.
-AG doesn't want demos
H to receive demos concernently
- simul a written report - AG
- 30-40 pages per st include
some tables
- Toren series of paperson strategy,
- Finally anouttine to cover
later - few days
orally w/ camp peoplet
- few memos, father oral.
private meetings w/ Daily, ell
- analysis
I
head to head
3
Issues
5
5
Strategy
2
awarness+leep
St Cands
Implies
AG approved w/Quisgene
Reduce of
58m
12/30
news Rr/50
325
TV 6 out
Tener very local
- 58m te submit
revised plan
J8m 12/30
Dwinell - 1/3 -
- Rress cone at 10a
- magruder signed
off on letter
- Letter released up there
ashbwook - Durnell welcome
into primary, hope after
primary over, poun in
Loel - don't know who will
oupport MP.
switch prl Youy to ashbroole
for full fint
Peter O' Donnell camn. - may be benare
J8M
12/23
1/12 - Pannounces
Jan3- file petition
Letter ful Dwinell P after 1/3
+
then Presponds by letter
RYP Devinell+ RZ release hereon 1/12.
major press camm cool in nH, Goo, Sent
John ashbrook will definitely announe mon.
1/24 >> Secy of St - pledged seate of Del's
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D. C 20006
December 22, 1971
(202) 333-0920
CONFIDENTIAL
MEMORENDUM FOR:
FROM:
MR. GORDON W STRACHAN
JEB S. MAGRUDER
Pursuant to your request, attached are three items:
At Tab A is a very brief description of the function of each staff
member -- these are descriptions, not titles.
At Tab B is an up-to-the-minute listing of staff openings.
At Tab C is a very rough organizational chart put together rapidly
one afternoon at the request of the Attorney General. It is not a
formal, operating document -- merely an interim guide.
Attachments
CONFIDENTIAL
David J. Allen -- Foreign Policy Issue Coordinator
Thomas D. Bell, Jr. -- Youth Assistant
Nancy L. Blair -- Secy to Steorts and Hauser
Henry Buchanan --- C.P.A. (Advisor)
Monico Bungato -- Driver-Messenger
Maxwell Calloway --- Youth Fieldman
Victoria Lynn Chern --- Secy to Reisner
Patricia M. Cochran -- Secy to Kayser
Josephine L. Creighton -- Secy to Marik
Connie Cudd --- Secy to Rietz
Peter H. Dailey -- Director of Advertising
Jane M. Dannenhauer ------------------------- Finance Assistant'
Ann L. Dore -- PR/Media Assistant
Martha H. Duncan --- Secy to Porter
Barbara B. Fierce --- Secy to Kaupinen
Arthur Finkelstein -- Demographics Analyst
Harry S. Flemming -- Field Operations
-
Kristin Forsberg -- Secy to Mrs. Mitchell
Roy Gibson -- Guard
Sharon Renee Gillis -- Secy to Goldberg
Lawrence Goldberg --- Director of Jewish Liaison
George Gorton -- College Director
Roni Haggert -- Secy to Yeutter
Angela Harris -- Youth PR Director
Rita E. Hauser -- Director of Women's Activities
J. Curtis Herge -- Master Scheduler
Judith G. Hoback -- Bookkeeper -
Joseph Horacek -- Celebrities Coordinator'
Eveline M. Hyde -- Finance Assistant
Philip Joanou -- Assistant Director of Advertising
Elizabeth Johansen -- Secy to Joanou
Marilyn K. Johnson -- Secy to Rietz
Paul Jones -- Director of Black Liaison'
Paul W. Kayser -- Director of Business and Industry Committee
Frank Leonard -- PR/Media/Advertising
-
.
G. Gordon Liddy --- General Counsel
Jeb S. Magruder'
Robert H. Marik --- Director of Research' -
Jeanne C. Mason -- Secy to Odle
Peggy McClung -- Secy to Minshall and Herge
James McCord -- Security Advisor -
Clifford A. Miller -- PR/Media Consultant
-
William E. Minshall, III -- Scheduling Assistant
Jeannie Downs Mitchell --- Secy to Dailey
Robert Morgan -- Direct Mail Director
Lee R. Nunn -- Finance and Political Consultant
Robert C. Odle, Jr. -- Director of Administration'
Michael O'Donnell -- Youth Fieldman
Kathleen 0. O'Melia -- Receptionist-Switchboard Operator
Sylvia Panarites -- Secy to Liddy
Herbert L. Porter -- Director of Spokesmen Resources
Barbara Preve -- Secy to Smith, Gorton, Bell
Robert A. F. Reisner - Administrative Assistant to Magruder
-
Kenneth C. Rietz -- Director of Youth Activities
Gene E. Roberts -- Secy to Magruder
Michael Scully -- Youth Fieldman
-
Glenn J. Sedam, Jr. -- Staff Director to Mrs. Mitchell
Hugh W. Sloan, Jr. -- Interim Finance Chairman
Kenneth M. Smith --- Youth Assistant
Nancy H. Steorts --- Assistant Director of Women's Activities
Patricia A. Strunk -- Secy to Nunn and Sloan
Robert Teeter -- Director of Polling
Dolores Ulman -- Secy to Flemming
Carrie Elizabeth Wagner -- Research Assistant
Ted Wigger -- Youth Fieldman
Tom Wince III -- Driver for Mrs. Mitchell
Clayton Yeutter -- Farm Director
Recruiters
Position
Qualifications
Candidates
Salary
Target Date
Porter
Assistant Sched-
Young man to assist
B. Rogers*
12-15
March
uler
Curt Herge.
Porter/
Ethnic Vote Direc-
Preferably Catholic,
E. Ladeira
20-25
February
Marumoto
tor
Italian, from north-
J. Burgess
March
east -- non-captive
nations.
Porter/
Spanish Speaking
Chicano; knows spanish
M. Ortiz
20-25
February
Marumoto
Director
community.
A. Armendaris
March
Porter/
Transient Vote
Good organizational and
D. McAdoo
25
March
James
Director
absentee voting back-
D. Martin
ground.
Porter/
Labor Vote Direc-
Background of labor
20-25
February
Bell
tor
union involvement.
March
Marik/
Black Vote Assist-
Black; politically astute.
B. Maxwell
16-17
February
Marumoto
ant
N. Neverson
March
Marik/
Elderly Vote Direc-
Familiar with problems
20-25
February
Marumoto
tor
of aging.
W. Todd*
March
Recruiters
Position
Qualifications
Candidates
Salary
Target Date
Marik/
Polling Assist-
Technically knowl-
15
February
Teeter/
ant
edgeable in area of
March
Marumoto
polling, ability to
coordinate while
Director (Teeter)
absent. Young guy.
Marik/
Domestic Issues
Bright writer, re-
15-20
February
Marumoto
Coordinator
searcher, thinker
March
to identify and
coordinate use of
domestic issues.
Marik/
Demographics
To assist A. Finkelstein;
10-15
January
Finkelstein/
Assistant
young.
February
Marumoto
Marik
Telephone Assistant
Line Manager for Telephone
15-20
February
work
Recruiters
Position
Qualifications
Candidates
Salary
Target Date
Odle/
"Citizens" Direc-
To run overall citizens
25-30
January
James
tor
effort: someone in 30s
February
or 40s, well-connected
in D.C. and New York;
someone with political
"clout."
Odle
Assistant
To work on personnel and
Mrs. Donald
15
March
administration of campaign
Santarelli
office.
Odle
Executive Secre-
Top-quality office skills,
Based on
Immediate and
taries
especially typing and
previous
through
shorthand. "Gal Fridays."
salaries
November
Black girls especially
needed.
Hauser &
Director of Field
Acceptable and known to
20
January
Steorts/
Operations Wom-
Republican Women types.
P. Hutar
February
Franklin?
en's Division
*Denotes tentative agreement to hire individual.
The Advertising (Dailey/Joanou) and PR/Media (Miller/Shumway) divisions will ask for assistance in staffing at
a later date.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
December 17, 1971
WASHINGTON D C 20006
(202) 333.0920
MEMORANDUM FOR:
JEB S. MAGRUDER
FROM:
GLENN SEDAM
The deadline for filing petitions to have the name of a
candidate for President placed on the ballot is January 6.
The deadline for a delegate to file a declaration of candidacy
to have his name placed on the ballot is January 24.
Whenever the Secretary of State receives a petition which
would qualify the name of a candidate to be placed on the
ballot, he must, in accordance with the statute, notify the
prospective candidate and advise the candidate that, unless
he withdraws his name from the ballot by January 16, his name
will appear on the ballot. If the candidate signifies his desire
to withdraw his name, it will not be printed on the ballot. There-
fore, a candidate will have permitted his name to be on the ballot
or will have withdrawn his name from the ballot prior to the filing
date for delegates petitions.
Candidates for convention delegates will not be printed on the ballot
unless the candidate files a declaration of candidacy. If a candidate
desires, he may add to such a declaration (1) "I am favorable to
as a candidate for said party " ,
or,
(2)
I
pledge myself, if elected
to vote
for the nomination of
so long as he shall be a candidate before said convention
"
In
the case of the second option, the pledge shall be printed upon the
primary ballot only if the candidate for President files his written
consent thereto.
Therefore, inasmuch as the Presidential candidate would have had to
either leave his name on the ballot or withdraw it prior to the
deadline for delegates filing, and inasmuch as he must approve
delegates pledging themselves to him, while the statute does not
specifically answer the question you pose, the implication seems
strong that if the Presidential candidate consents to a pledged
delegate, he is, in fact, a declared candidate.
12/20
Ken Smith - - Dat WH + 10 at Comm
11.4
11
12
11
:
difference covers parting
J8m -> Chotiner re ballot security
per AG diser; not pull time
nH plan - everything appears
bought locally
AGstill to join firm - Flan, etc
Frank heonard 30 - Comm 1 1/3/72
AG broughtin 25 - RRC
RF up on dered mail, J8m to
put hold + delay
Pat Hatan - see - Air of Volunteers
for riaon - the Pat Helt type
of st'd womens type - line
responsil in comp + Rita
to be p t only for womens libis
Tentate camp plans in RI+Mass
in are me Cl goes in.
Flemming chart on Se's.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D C 20006
December 23, 1971
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR:
MR. GORDON 6. STRACHAN
FROM:
JEB S. MAGRUDE
SUBJECT:
Citizens Committee Report
With reference to your memo of December 18, it was always our
intention from the beginning (we selected the Committee's
name last May) to stress the President's incumbency by the
use of his title in advance of his name. So, too, with the
Citizens memo -- and on the last page of it is proposed a
name for the operation which does include the word "Presi-
dent." It was also our intention that any sub-group formed
under the Citizens panoply would use the word "President."
We merely talked about Doctors for Nixon, Businessmen, etc.,
for the sake of brevity. We always planned on using titles
when the groups are put together which would stress the fact
that the President is President, e.g., Don Kendall's "Busi-
ness and Industry Committee for the Re-Election of the Presi-
dent.'
CONFIDENTIAL
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
December 27, 1971
MEMORANDUM FOR:
THE CAMPAIGN STRATEGY GROUP
FROM:
KEN RIETZ
Materials needed for the young voters campaign will be minimal.
As all of you know, the thrust of our effort is aimed at organization,
not public relations or advertising. We believe involvement is the
key. We can receive a substantial number of votes among the young if
young people are involved in the campaign in a meaningful way.
We will, however, need several items. Currently in the discussion
stage is a button (we've proposed "The President") and a recruiting
brochure, flyer, or handout card. We will also need cheap issue flyers
for distribution on college campuses.
The one major item we are proposing is establishing a multi-purpose
newsletter. It has been designed to serve as a newsletter, campaign
handout, and fold out into a wall poster.
This piece will be informative -- not newsy. As the mock-up shows,
it will be titled "Young Voters" and each month will use attractive
youth photographs. The inside will be issue orientated and at the
same time interesting. Instead of talking about various aspects of the
campaign, it will take one issue month and thoroughly discuss it. The
newsletter will include, cartoons, editorial comments, interviews, etc.
We considered many different ideas on how to make young people
want to read and retain this piece. Most campaign material is not stud-
ied and is thrown away. We want ours not only to be read, but sought
after. We think we've found a unique way.
Posters are extremely popular. Millions of them are being sold,
while two or three years ago, there was a decrease in interest. They
are more popular now than ever.
Our proposal to make each newsletter fold out into an attractive
and decorative Nixon wall poster. (Note sample of Lionel brochure).
These posters will be designed along the same lines and by the same
company as the highly successful '68 youth poster.
But, that's not where it ends. To make the campaign piece really
sought after and collected, we are proposing that we publish one each
month for eight months, with the first issue coming out just prior to the
New Hampshire primary. Anyone collecting all eight posters and putting
them all up on the same wall, would end up with a giant Nixon poster
The Campaign Strategy Group
Page two
that fit together and told the story of four years of accomplishment.
The first poster (late February) will be the central poster. It
will be larger than the rest and become the main youth poster. It
would be sent as a newsletter to a list of about 250,000 active young
people (YR's, CR's, TAR's, Young Voters for the President etc.) who
support the President. In addition, it would be available as a poster
(without newsletter) for sale and distribution. It is our hope that
the sale of this poster would finance the entire newsletter program
and give our local organizations operating cash.
We would sell each poster to state Young Voters for the President
organizations for 50 cents each. They, in turn, would sell them for
one dollar each. The poster would only be available from the Young
Voters for the President.
We estimate sales of the main poster at one million. This would
yield over $400,000 profit to finance the productions of the other
posters/newsletters.
The cost of the main poster -- 22"x34" (folded to 8 1/2" by 11")
including all artwork, creativity production, and printing (2 sides)
is:
Quantity
Unit Cost
Total Cost
500 M
11.1 C
@55,500.00
1
MM
9.9 c
99,000.00
2
MM
9.4 c
188,000.00
The cost on the remainder of the newsletters is:
Quantity
Unit Cost
Total Cost
500 M
6.3
@31,500
1
MM
5.4
@54,000
2
MM
4.9
@98,000
We estimate using 500,000 newsletters each month for the first
four months and 1 1/2 million each month for the last four months,
which would give us a total of eight million pieces. If we sold one
million of the main posters, gave an additional million away, and
mailed and gave away six million of the newsletter/handout , our
production cost and mailing cost (one million at 4 cents each) would
be less than $500,00.
This idea is unique in American politics. It has never been done be-
fore. We believe it has the kind of appeal necessary to attract atten-
tion and retain interest.
The Campaign Strategy Group
Page three
The attached memo from Jimini productions describes the central
poster comprehensive layout. By using mood, we will achieve warmth
and dignity. As stated in the memo, we feel the quanities it has been
our objective to express --- those of personal warmth and strength com-
bined with great dignity -- are apparent in this layout.
The seal cannot be used, and we feel the golfing photo should be
changed to a working shot. Otherwise, the colors and content are good
and we whould proceed.
The calendar for completion of the first poster is:
- Comp approved to go to finished art - pending
- Finished art submitted by January 10.
- Finished art approved by January 14.
- Finished art to printer by January 17
- Color proofs submitted for final approval January 26.
- Begin printing January 28
- Printed posters delivered the middle of February.
To meet this timetable on the main poster, we need approval now
of the initial order. We propose the printing of one million posters
for no more than $99,000. by February 15.
We also propose that 500,000 of these posters be printed on both
sides and used as newsletter/handouts and that 250,000 be mailed to young
people involved in the campaign. We will put the balance of the posters
on sale to the states.
In addition, we propose that we be allowed to proceed on the layout
and format for the subsequent poster/newsletter/handouts.
JIMINI
PRODUCTIONS
December 20, 1971
801 Westmount Drive
West Hollywood
California 90069
213-659-1919
Vaked and Unafraid!
"Re-elect the President" Poster: Comprehensive Layout
This comprehensive layout provides a more specific idea
of how the central poster will appear when printed.
Progressing from the pencil-sketch stage, we have added
overall color, including a close approximation of the
carved-wood border. The words "Re-elect the President"
have been inserted in the panel above the central
portrait. The words "Nixon '72," beneath the portrait,
have been retained, but reduced in size and emphasis.
As the poster is carried to final art, the central
portrait represented here will be completely
re-illustrated to achieve as perfect a likeness as
possible. Any of the copy elements or subordinate
photographs may be changed to suit your exact needs.
Re-elect the President
(2)
I//02/ZT
We feel that all the qualities it has been our objective
to express--those of personal warmth and strength combined
with great dignity--are apparent in this layout. We are
confident that the final poster will express these
qualities in a very striking and effective manner.
###
December 30, 1971
TO:
KEN RIETZ
FROM:
GORDON STRACHAN
Now these are effective posters!
Soury, This is the
best we CAN do!
ke
:
NOW AVAILABLE FROM THE COLLEGE REPUBLICAN NATIONAL COMMITTEE THE NEWEST
REPUBLICAN ANSWER TO WALL BOREDOM. "GET IT ON! JOIN THE REPUBLICAN PARTY" POSTER.
THIS FOUR-COLOR, FULL-SIZED (17" X 22" BIG), POSTER IS JUST THE THING FOR GOPers WHO WANT
WANT TO SHOW THEIR MOD POLITICAL HUES.
THE POSTER (shown below) CAN BE ORDERED DIRECTLY FROM THE C.R.N.C. AT ONLY:
30c for single poster
$2.50 for 10 posters
$20.00 for 100 posters
And even cheaper prices
for bigger quantities!
GET IT ON!
THIS IS AN OFFICIAL
ORDER BLANK (but if you
don't want to rip this up, use
a separate sheet)
( ) Yes, send me
copies
of the poster. I have enclosed
a check or money order made
payable to the College Repub-
lican National Committee.
Send me my posters at
Name
Address
City
State
Zip
( ) Yes, send me
copies
of this promotional flyer. I
promise and solemnly swear
that they will be distributed
to Republicans who might
want to "Get It On!"
RETURN ORDERS TO THE COLLEGE REPUBLICAN NATIONAL COMMITTEE, 310 FIRST STREET, S.E.,
WASHINGTON, D.C. 20003
HIGH PRIORITY
THE WHITE HOUSE
WASHINGTON
December 22, 1971
NOTE FOR:
MR. H. R. HALDEMAN
FROM:
GORDON STRACHAN
This is the "final artwork" for the
campaign materials for New Hampshire.
Peter Dailey has specifically requested
an answer ASAP so that production can
begin immediately.
Approve
Disapprove
Idont want to bea
part PRIORITY 1 the approval
HIGH process
J
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
December 17, 1971
1701 PENNSYLVANIA AVENUE NW
WASHINGTON D C 20006
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Fundraising Appearances
Our Spokesmen Resources Program has requested a determination of
the policy regarding fundraising appearances by members of the
Administration. We recommend the following:
1. Governors and Members of Congress (not including
Senator Goldwater) should continue to make their
dollar arrangements through March 1, 1972 (through
Lincoln Day Speeches).
Approve
x
Disapprove
Comments
2. Fundraising appearances by
(a) Cabinet members, other spokesmen
from the Executive Branch and
Senator Goldwater (including
Lincoln Day dinners) and,
(b) Governors and Members of Congress
after March 1, 1972,
which are scheduled through the Committee, should be
made subject to a contribution to our Finance Committee
of 10% of the gross receipts. In addition, the sponsoring
organization should be required to reimburse the speaker's
expenses.
Approve
X
Disapprove
Comments
3. Exceptions should be made in the case of a spokesman
appearing in his home State on behalf of local candidates.
Approve
X
Disapprove
Comments
Exapt for Nixen State
Byangaties
JEB no MAGRUDER
:
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON, D. C 20006
(202) 333 0920
December 11, 1971
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Ken Rietz has given me the following information which I thought
you would be interested in.
1.
He has been informed that Kenny O'Donnell has been raising
money for whoever wins the nomination. There is some con-
cern that all the Democratic candidates are using up avail-
able funds and O'Donnell has set out to establish a special
fund for the nominee.
2.
Also, a close associate of Senator Kennedy has informed him
that the chances of the Senator seeking the nomination are
almost zero. The staff pressure he was under to get into
the race has become much less severe during the past several
months, and there is a lot less "in the family" talk about
it.
JEB
MAGRUDER
<
CONFIDENTIAL
:
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
170: PENNSYLVANIA AVENUE N W
December 17, 1971
WASHINGTON D C 20006
(202) 333.0920
MEMORANDUM FOR THE ATTORNEY GENERAL
At your request, Keith Bulen has been asked to put together
a presentation which will describe the campaign and subsequent
victory of Mayor Lugar in Indianapolis. Included in this
presentation will be material which has been prepared by
Miss Nancy Brademas who has worked with Bulen in Indianapolis.
A number of sources have indicated that she might be an
extremely valuable person to assist us in the telephone area.
We recommend that a meeting with you, Harry Flemming, Bob Marik,
Bob Teeter, and me be scheduled at which Keith Bulen will make
his presentation on Indianapolis with Nancy Brademas participating.
This meeting would allow us to determine whether or not she is as
good as we have been told she is. If she is the kind of person
that we feel we would like to have working with us, we could
interview her the next day.
JEB S MAGRUDER
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D C 20006
December 17, 1971
(202) 333 0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: The President as an Announced Candidate
We are aware of some thoughts within the Administration that the
President should not formally announce his candidacy during the
first half of 1972. The rationale is that he is most effective
in the role of the incumbent, and that an announcement might lead
the media to place a partisan political context around his current
foreign policy initiatives.
He strongly believe that such a strategy would be wrong, for the
following reasons:
1. Challenge from within the Republican Party. Pete McCloskey
is already an avowed contender. John Ashbrook will very likely
enter the primaries as a conservative. The President should be
able to withstand both challenges and emerge with overwhelming
support within the Party. However, the downside risk is very
great. If the contenders can convince the voters in New Hampshire,
for example, that the President takes them for granted and chooses
not even to acknowledge that a primary campaign is going on, they
may withdraw enough of their support that the election results will
be very embarrassing. The memory of McCarthy in 1968 is fresh
enough to show New Hampshireites what kind of leverage they have in
Presidential politics, if they choose to use it.
2. Credibility. As the Democratic contenders announce their candi-
dacies, one by one, speculation will naturally focus on the Presi-
dent. Most journalists assume he will run, and will wonder aloud
why he chooses to stay outside of the political arena in a political
year. The criticism might go along the lines of, "After his 1970
experience, the President has apparently decided that he is better
off staying away from the campaign trail." The Democratic contend-
ers may pick up a similar theme, attacking the President on one more
issue, when they might otherwise be attacking each other. In short,
CONFIDENTIAL
:
CONFIDENTIAL
2
the criticism of the President's posture, in a campaign
season, will very likely outweigh any image of statesman-
ship he would hope to enhance.
3. Media Coverage. There may be some change in the coverage
which the media would feel obliged to provide for the Presi-
dent's Democratic and Republican opponents. The two most
important factors are intepreted as follows:
a) EQUAL TIME:
This privilege applies only to a person who is a
"legally qualified candidate" within the meaning of
the 47 USC 315 (a). The case law distinguishes
between a candidate for the nomination of a party
and the nominee of a party. With respect to the
former, the equal time provision applies only in
intra-party; the latter, inter-party.
In view of the foregoing, should the President
announce he will seek re-nomination by the Republican
Party, or should the President acquiesce in the
listing of his name as a candidate for such nomination
in a state Republican Primary election, Representative
McClosky, as another candidate for the Republican
nomination, could invoke the equal time provision.
The Democratic candidate, however, could not do so
until after both conventions.
The standard test as to who is a candidate for
nomination is a formal announcement. The test as
to who is a candidate for President is formal nomi-
nation by a political party.
It should be borne in mind that when the equal time
provision is operable there are four statutory
exceptions thereto: Bona fide newscasts; bona fide
news interviews; bona fide news documentaries (if
the appearance of the candidate is incidental to the
presentation of the subject or subjects covered by
the news documentary) and on-the-spot coverage of
bona fide news events (including, but not limited to,
political conventions and activities incidental thereto).
CONFIDENTIAL
CONFIDENTIAL
3
b) FAIRNESS DOCTRINE:
This doctrine always applies, but it is directed
toward issues rather than persons. The initial
judgement is made by the licensee (broadcaster) as
to:
a) Whether the subject matter of the broadcast
is an issue concerning which he should afford
equal time to a spokesman for the opposing view,
and
b) The choice of an appropriate spokesman for
the opposing view.
The fact that the President is a candidate for re-
election is a factor to be weighed by the licensee
(broadcaster) as to whether the appearance by an
incumbent President is such that fairness requires
the granting of time for the exposition of an opposing
view; it is not, however, controlling.
Summary. To avoid an announcement when the President's
name will be entered in several important primaries will,
in our judgement, create more problems than it solves. Our
recommendation is that he make a low-keyed, but sincere announce-
ment in the context of the New Hampshire Primary filing dates,
and then return to his job as the incumbent President, to carry
out his major initiatives at home and abroad.
JEB S: MAGRUDER
CONFIDENTIAL
miller
12/29
C 1145
ashbooll
45 statement min press corp
did announe
-68 platform
- crit of adm of chena,
un, deficits divilled
+
heavy on meli
-Very good coverage beel
- all nets there
slow news
1 comp to P on 8 et nems
U nazation
- Run u/ in Rep party,
no 3rd
this pt
nH + Fla only at
- discussed w/ noted
Tower Gold desouade
not tolded to RR
-Hoped condidacy push
admin center
rather oran "berch telept
1st ? - has anyone at WH - no
not appted camp or Pin Ormn
-State
nH + the Der Gor + Devinell,
Rep is party of open door.
39
WASHINGTON ADD ASHBROOK (37)
IF AMERICANS WANTEED THE KIND OF PROGRAM NIXON HAS PRODUCED,
ASHBROOK CONTENDED, THEY "WOULD HAVE STUCK TO THE PARTY WITH
THE REAL EXPERTISE IN THESE AREAS, THE DEMOCRATIC PARTY."
BUT HE SAID NIXON WAS ELECTED BECAUSE HE OFFERED CHANGE "AND
IT WAS TO BE IN THE CONSERVATIVE DIRECTION."
"I CAN'T HELP FEELING,' ASHBROOK SAID, "THAT MANY AMERICANS-
CERTAINLY MANY NEW HAMPSHIRE AND FLORIDA REPUBLICANS, FOR EXAMPLE-WOULD
WELCOME THE OPPORTUNITY TO REMIND PRESIDENT NIXON OF THE SOLEMN
PROMISES HE MADE DURING THAT CAMPAIGN."
ASHBROOK SAID IT WAS "BECAUSE THE PROMISE AND HOPE OF THE 1968
CAMPAIGN HAVE BEEN SO LARGELY ABANDONED THAT I AM DECLARING MY
CANDIDACY FOR PRESIDENT OF THE UNITED STATES."
"IT IS MY FIRM BELIEF,' HE SAID, "THAT THE NIXON PROGRAM OF
1968 GENUINELY REFLECTED MAJORITY SENTIMENT IN THE REPUBLICAN PARTY
AND THROUGHOUT THE NATION," HE SAID.
WE1050AES DEC 29
37
ASHBROOK
BY JOHN BECKLER
WASHINGTON (AP)-ACCUSING PRESIDENT NIXON OF LARGELY
ABANDONING HIS 1968 CAMPAIGN PROMISES, REP. JOHN M. ASHBROOK
ANNOUNCED HIS CHALLENGE TO NIXON FOR THE PRESIDENCY TODAY TO
GIVE CONSERVATIVES WHAT HE CALLED AN OPPORTUNITY TO REMIND
NIXON OF THOSE PROMISES.
THE OHIO REPUBLICAN SAID HIS CAMPAIGN FOR THE REPUBLICAN
PRESIDENTIAL NOMINATION WOULD BEGIN WITH THE NEW HAMPSHIRE
AND FLORIDA PRIMARIES.
ASHBROOK ACCUSED NIXON OF ENDANGERING U.S. NATIONAL SECURITY,
DEEPENING THE "ILLUSION OF DETENTE" WITH RED CHINA AND THE
SOVIET UNION IN DEFIANCE OF PLEDGES THREE YEARS AGO AND "THE
LARGEST, MOST OUTRAGEOUS STRING OF DEFICITS IN AMERICAN PEACETIME
HISTORY."
ASHBROOK ALSO ASSAILED NIXON'S FAMILY ASSISTANCE PLAN, SAYING
IT WOULD MORE THAN DOUBLE THE U.S. WELFARE ROLLS WITH A
GUARANTEED ANNUAL INCOME.
WE1045AES DEC 29
UPI-54
(ASHBROOK)
WASHINGTON--REP. JOHN M. ASHBROOK OF OHIO, DECLARING THAT PRESIDENT
NIXON HAS ABANDONED HIS 1968 CAMPAIGN PROMISES AND "ENDANGERED
NATIONAL SECURITY," ANNOUNCED TODAY HE WILL OPPOSE THE PRESIDENT
IN NEXT YEAR'S REPUBLICAN PRIMARIES.
THE CONSERVATIVE REPUBLICAN CONGRESSMAN SAID HE PLANS TO TAKE HIS
INSURGENT CAMPAIGN INTO BOTH THE NEW HAMPSHIRE AND FLORIDA PRESIDENTIAL
PRIMARIES IN MARCH.
ASHBROOK CRITICIZED NIXON FOR BREAKING 1968 CAMPAIGN PLEDGES
THAT HE COULD LOWER FEDERAL SPENDING, OPPOSE A GUARANTEED ANNUAL
INCOME AND WAGE-PRICE CONTROLS AND MAINTAIN A MILITARY SUPERIORITY
OVER THE SOVIET UNION.
HE SAID THAT NIXON'S FIRST THREE BUDGETS RESULTED IN THE "MOST
OUTRAGEOUS STRING OF DEFICITS IN AMERICAN PEACETIME HISTORY.
"HE (NIXON) HAS CONTINUED AND IN SOME CASES INCREASED THE
WASTEFUL GREAT SOCIETY PROGRAMS WHICH HE RIGHTLY QUESTIONED IN
1968," ASHBROOK SAID.
ASHBROOK SAID THE PRESIDENT'S DEFENSE POLICIES HAVE WEAKENED THE
NATION'S MILITARY POSTURE TO A POINT WHERE HE "HAS ENDANGERED OUR
NATIONAL SECURITY.
"WE HAVE SEEN HIM LEAD THE TRIUMPHANT CHARGE OF THE RED CHINESE
INTO THE UNITED NATIONS," HE ADDED. "WE HAVE SEEN OUR ALLIE OF 30
YEARS STANDING, NATIONALIST CHINA, CYNICALLY EXPELLED FROM THE
UNITED NATIONS WHILE WE STOOD BY AND DID EFFECTIVELY NOTHING."
ASHBROOK SAID THAT THESE POLICIES WERE NOT "WHAT I VOTED FOR IN
MIAMI BEACH IN AUGUST, 1968, NOR IS IT THE PROGRAM THAT RICHARD
NIXON RAN ON THAT YEAR."
ASHBROOK TOLD A NEWS CONFERENCE THAT HE BELIEVED "MANY AMERICANS
WOULD WELCOME THE OPPORTUNITY TO REMIND RICHARD NIXON OF THE
SOLEMN PROMISES HE MADE DURING THAT CAMPAIGN."
ASHBROOK CHARGED THAT NIXON HAD OFFERED POLICIES TO LEAD THE
COUNTRY "IN THE CONSERVATIVE DIRECTION" BUT HAD REVERSED HIS POSITIONS
ON MOST NATIONAL AND INTERNATIONAL ISSUES OVER THE PAST THREE
YEARS. HE SAID THAT NIXON'S PROMISE TO APPOINT CONSERVATIVES TO THE
SUPREME COURT, TO PASS NEW ANTI-CRIME LEGISLATION, AND TO MAINTAIN
HIS VIETNAMIZATION POLICY WERE THE ONLY 1968 PLEDGES HE HAS KEPT.
12-29--PA1110AES
ASHBROOK IOLD HIS CROWDED NEWD 11101 no WHO RUNNING
AS AN "INSIDER" IN THE REPUBLICAN PARTY AND WOULD NOT LATER JOIN
A THIRD OR FOURTH PARTY CONSERVATIVE MOVEMENT TO OUST NIXON.
"I'M A SERIOUS CANDIDATE," THE OHIO REPUBLICAN SAID. "I HOPE
TO GET A SERIOUS RESPONSE."
ASHBROOK SAID HE WAS "NOT A SPOILER OR IN A MOVEMENT TO DUMP
NIXON."
BUT HE MADE IT CLEAR THAT HE WAS RUNNING AGAINST THE PRESIDENT
BECAUSE OF WHAT HE SAID WAS A DRIFT LEFTWARD BY THE PRESIDENT FROM
HIS 1968 CAMPAIGN PROMISES.
ANSWERING QUESTIONS, HE SAID HE HAD NOT BEEN CONTACTED PERSONALLY
BY ANYONE IN THE WHITE HOUSE IN AN ATTEMPT TO DISSUADE HIM FROM
RUNNING.
NIXON ALSO FACES A CHALLENGE IN NEW HAMPSHIRE FROM CALIFORNIA
REPUBLICAN PAUL MCCLOSKEY, A GOP LIBERAL. BUT ASHBROOK SAID HE
HOPED HE WOULD RUN AHEAD OF MCCLOSKEY EVEN THOUGH THE CALIFORNIAN
HAD A SIX MONTH'S HEAD START.
ASHBROOK HAD CONTACTED, HE SAID, IN RECENT DAYS ALL CONSERVATIVE
REPUBLICAN LEADERS WITH THE EXCEPTION OF GOV. RONALD REAGAN OF
CALIFORNIA, WHO EARLIER HAD ANNO UNCED HE WAS SUPPORTING NIXON ALL
THE WAY.
ASHBROOK ADMITTED SEN. BARRY GOLDWATER, R-ARIZ., HAD TRIED TO TALK
HIM OUT OF HIS CONSERVATIVE CHALLENGE. ASHBROOK SAID ALSO HE DID
NOT EXPECT TO RECEIVE ANY ENDORSEMENTS OF SUPPORT FROM ANY
SENATOR INCLUDING SEN. JAMES BUCKLEY, ELECTED AS A CONSERVATIVE
FROM NEW YORK.
BUT, ASHBROOK SAID, HE EXPECTED ENDORSEMENTS FROM "A HANDFUL" OF
REPUBLICAN CONSERVATIVES IN THE HOUSE AND FROM BUCKLEY'S BROTHER,
PUBLISHER WILLIAM BUCKLEY.
ASHBROOK SAID HE WILL ALSO FILE FOR RE-ELECTION AS A HOUSE MEMBER
AND EXPECTS THE FILING DATE IN FEBRUARY TO BE MOVED UP IN TIME.
HE SAID HE HAS NOT DECIDED YET WHETHER TO ENTER THE OHIO PRESIDENTIAL
PRIMARY THIS SPRING.
ASHBROOK SAID HE WOULD BE PLEASED TO HAVE VICE PRESIDENT AGNEW
AS HIS RUNNING MATE SHOULD HE SUCCEED IN HIS PRESIDENTIAL
NOMINATING QUEST.
AS A MATTER OF FACT, ASHBROOK SAID, THE DISCUSSION OF AGNEW BEING
DUMPED FROM THE TICKET IS ONE OF THE REASONS FOR HIS ANNOUNCEMENT.
HE SAID HE HAS NOT NAMED A CAMPAIGN MANAGER YET BUT BELIEVED THAT
HE WOULD HAVE ADEQUATE FINANCING FOR THE NEW HAMPSHIRE CONTEST.
12-29--PA1122AES
UPI-56
ADD 1 ASHBROOK, WASHINGTON (UPI-54)
ASHBROOK TOLD HIS CROWDED NEWS CONFERENCE THAT HE WAS RUNNING
AS AN "INSIDER" IN THE REPUBLICAN PARTY AND WOULD NOT LATER JOIN
A THIRD OR FOURTH PARTY CONSERVATIVE MOVEMENT TO OUST NIXON.
"I'M A SERIOUS CANDIDATE," THE OHIO REPUBLICAN SAID. "I HOPE
TO GET A SERIOUS RESPONSE."
ASHBROOK SAID HE WAS "NOT A SPOILER OR IN A MOVEMENT TO DUMP
NIXON."
BUT HE MADE IT CLEAR THAT HE WAS RUNNING AGAINST THE PRESIDENT
BECAUSE OF WHAT HE SAID WAS A DRIFT LEFTWARD BY THE PRESIDENT FROM
HIS 1968 CAMPAIGN PROMISES.
ANSWERING QUESTIONS, HE SAID HE HAD NOT BEEN CONTACTED PERSONALLY
BY ANYONE IN THE WHITE HOUSE IN AN ATTEMPT TO DISSUADE HIM FROM
RUNNING.
NIXON ALSO FACES A CHALLENGE IN NEW HAMPSHIRE FROM CALIFORNIA
REPUBLICAN PAUL MCCLOSKEY, A GOP LIBERAL. BUT ASHBROOK SAID HE
HOPED HE WOULD RUN AHEAD OF MCCLOSKEY EVEN THOUGH THE CALIFORNIAN
HAD A SIX MONTH'S HEAD START.
ASHBROOK HAD CONTACTED, HE SAID, IN RECENT DAYS ALL CONSERVATIVE
REPUBLICAN LEADERS WITH THE EXCEPTION OF GOV. RONALD REAGAN OF
CALIFORNIA, WHO EARLIER HAD ANNO UNCED HE WAS SUPPORTING NIXON ALL
THE WAY.
ASHBROOK ADMITTED SEN. BARRY GOLDWATER, R-ARIZ., HAD TRIED TO TALK
HIM OUT OF HIS CONSERVATIVE CHALLENGE. ASHBROOK SAID ALSO HE DID
NOT EXPECT TO RECEIVE ANY ENDORSEMENTS OF SUPPORT FROM ANY
SENATOR INCLUDING SEN. JAMES BUCKLEY, ELECTED AS A CONSERVATIVE
FROM NEW YORK.
BUT, ASHBROOK SAID, HE EXPECTED ENDORSEMENTS FROM "A HANDFUL" OF
REPUBLICAN CONSERVATIVES IN THE HOUSE AND FROM BUCKLEY'S BROTHER,
PUBLISHER WILLIAM BUCKLEY.
ASHBROOK SAID HE WILL ALSO FILE FOR RE-ELECTION AS A HOUSE MEMBER
AND EXPECTS THE FILING DATE IN FEBRUARY TO BE MOVED UP IN TIME.
HE SAID HE HAS NOT DECIDED YET WHETHER TO ENTER THE OHIO PRESIDENTIAL
PRIMARY THIS SPRING.
ASHBROOK SAID HE WOULD BE PLEASED TO HAVE VICE PRESIDENT AGNEW
AS HIS RUNNING MATE SHOULD HE SUCCEED IN HIS PRESIDENTIAL
NOMINATING QUEST.
AS A MATTER OF FACT, ASHBROOK SAID, THE DISCUSSION OF AGNEW BEING
DUMPED FROM THE TICKET IS ONE OF THE REASONS FOR HIS ANNOUNCEMENT.
HE SAID HE HAS NOT NAMED A CAMPAIGN MANAGER YET BUT BELIEVED THAT
HE WOULD HAVE ADEQUATE FINANCING FOR THE NEW HAMPSHIRE CONTEST.
12-29--PA1122AES
UPI-54
(ASHBROOK)
WASHINGTON--REP. JOHN M. ASHBROOK OF OHIO, DECLARING THAT PRESIDENT
NIXON HAS ABANDONED HIS 1968 CAMPAIGN PROMISES AND "ENDANGERED
NATIONAL SECURITY,' ANNOUNCED TODAY HE WILL OPPOSE THE PRESIDENT
IN NEXT YEAR'S REPUBLICAN PRIMARIES.
THE CONSERVATIVE REPUBLICAN CONGRESSMAN SAID HE PLANS TO TAKE HIS
INSURGENT CAMPAIGN INTO BOTH THE NEW HAMPSHIRE AND FLORIDA PRESIDENTIAL
PRIMARIES IN MARCH.
ASHBROOK CRITICIZED NIXON FOR BREAKING 1968 CAMPAIGN PLEDGES
THAT HE COULD LOWER FEDERAL SPENDING, OPPOSE A GUARANTEED ANNUAL
INCOME AND WAGE-PRICE CONTROLS AND MAINTAIN A MILITARY SUPERIORITY
OVER THE SOVIET UNION.
HE SAID THAT NIXON'S FIRST THREE BUDGETS RESULTED IN THE "MOST
OUTRAGEOUS STRING OF DEFICITS IN AMERICAN PEACETIME HISTORY.
"HE (NIXON) HAS CONTINUED AND IN SOME CASES INCREASED THE
WASTEFUL GREAT SOCIETY PROGRAMS WHICH HE RIGHTLY QUESTIONED IN
1968," ASHBROOK SAID.
ASHBROOK SAID THE PRESIDENT'S DEFENSE POLICIES HAVE WEAKENED THE
NATION'S MILITARY POSTURE TO A POINT WHERE HE "HAS ENDANGERED OUR
NATIONAL SECURITY.
"WE HAVE SEEN HIM LEAD THE TRIUMPHANT CHARGE OF THE RED CHINESE
INTO THE UNITED NATIONS, HE ADDED. "WE HAVE SEEN OUR ALLIE OF 30
YEARS STANDING, NATIONALIST CHINA, CYNICALLY EXPELLED FROM THE
UNITED NATIONS WHILE WE STOOD BY AND DID EFFECTIVELY NOTHING."
ASHBROOK SAID THAT THESE POLICIES WERE NOT "WHAT I VOTED FOR IN
MIAMI BEACH IN AUGUST, 1968, NOR IS IT THE PROGRAM THAT RICHARD
NIXON RAN ON THAT YEAR."
ASHBROOK TOLD A NEWS CONFERENCE THAT HE BELIEVED "MANY AMERICANS
WOULD WELCOME THE OPPORTUNITY TO REMIND RICHARD NIXON OF THE
SOLEMN PROMISES HE MADE DURING THAT CAMPAIGN."
ASHBROOK CHARGED THAT NIXON HAD OFFERED POLICIES TO LEAD THE
COUNTRY "IN THE CONSERVATIVE DIRECTION" BUT HAD REVERSED HIS POSITIONS
ON MOST NATIONAL AND INTERNATIONAL ISSUES OVER THE PAST THREE
YEARS. HE SAID THAT NIXON'S PROMISE TO APPOINT CONSERVATIVES TO THE
SUPREME COURT, TO PASS NEW ANTI-CRIME LEGISLATION, AND TO MAINTAIN
HIS VIETNAMIZATION POLICY WERE THE ONLY 1968 PLEDGES HE HAS KEPT.
12-29--PA1110AES
WASHINGTON ADD ASHBROOK (37)
IF AMERICANS WANTEED THE KIND OF PROGRAM NIXON HAS PRODUCED,
ASHBROOK CONTENDED, THEY "WOULD HAVE STUCK TO THE PARTY WITH
THE REAL EXPERTISE IN THESE AREAS, THE DEMOCRATIC PARTY.
BUT HE SAID NIXON WAS ELECTED BECAUSE HE OFFERED CHANGE "AND
IT WAS TO BE IN THE CONSERVATIVE DIRECTION.'
"I CAN'T HELP FEELING,' ASHBROOK SAID, "THAT MANY AMERICANS-- AND
CERTAINLY MANY NEW HAMPSHIRE AND FLORIDA REPUBLICANS, FOR EXAMPLE--WOULD
WELCOME THE OPPORTUNITY TO REMIND PRESIDENT NIXON OF THE SOLEMN
PROMISES HE MADE DURING THAT CAMPAIGN.
=
ASHBROOK SAID IT WAS "BECAUSE THE PROMISE AND HOPE OF THE 1968
CAMPAIGN HAVE BEEN SO LARGELY ABANDONED THAT I AM DECLARING MY
CANDIDACY FOR PRESIDENT OF THE UNITED STATES."
"IT IS MY FIRM BELIEF," HE SAID, "THAT THE NIXON PROGRAM OF
1968 GENUINELY REFLECTED MAJORITY SENTIMENT IN THE REPUBLICAN PARTY
AND THROUGHOUT THE NATION," HE SAID.
WE1050AES DEC 29
UPI-12
(ASHBROOK)
WASHINGTON--REP. JOHN ASHBROOK, R-OHIO ANNOUNCED TODAY AS A
CHALLENGER TO PRESIDENT NIXON IN REPUBLICAN PRIMARIES, SAYING HE
WOULD BE APPEALING "TO THE MAJORITY SENTIMENT" IN THE GOP.
ASHBROOK, A CONSERVATIVE SERVING HIS SIXTH TERM IN THE HOUSE,
ACCUSED NIXON OF ALLOWING THE NATION'S MILITARY STRENGTH TO DETERIORATE
AND WITH FAILURE TO TAKE "A MORE FORCEFUL POSITION" TOWARD THE
SOVIET UNION AND RED CHINA.
HE SAID HE WOULD OPPOSE NIXON IN THE MARCH 7 NEW HAMPSHIRE PRIMARY,
AND THAT HIS "PHASE I" PLAN THEN ALSO WILL INCLUDE RUNNING IN THE
FLORIDA PRIMARY MARCH 14.
AFTER THAT, ASHBROOK SAID, WILL BE HIS "PHASE II" -- DETERMINING
WHETHER HIS CAMPAIGN, "STARTING BASICALLY FROM ZERO," HAS GAINED
ENOUGH SUPPORT TO BECOME AN ALL-OUT NATIONAL EFFORT.
ASHBROOK WAS INTERVIEWED ON THE CBS MORNING NEWS PROGRAM IN
ADVANCE OF A NEWS CONFERENCE LATER IN THE MORNING.
ASHBROOK SAID NIXON HAD BROKEN PLEDGES MADE IN WINNING THE
PRESIDENTIAL NOMINATION IN 1968 AND THAT CONSERVATIVES COULD SEE
LITTLE DIFFERENCE IN MANY ADMINISTRATION PROGRAMS FROM THOSE OF THE
DEMOCRATS.
HE SAID NIXON HAD ACCUSED THE DEMOCRATS OF WEAKENING U. S.
DEFENSE FORCES BUT HAD ALLOWED THE SITUATION TO GET WORSE.
ASHBROOK SAID NIXON'S DECISION TO VISIT RED CHINA WAS THE FINAL
FACTOR THAT CAUSED HIM TO BECOME A CHALLENGER TO THE PRESIDENT.
NIXON WAS SAYING, ASHBROOK SAID, THAT "WE'VE BEEN WRONG AND
WE'VE CHANGED," WITHOUT ANY CHANGE IN ATTITUDE BY PEKING.
HE SAID NIXON NEEDS "TO TAKE A MORE FORCEFUL POSITION VIS A VIS
THE SOVIET UNION AND RED CHINA," AND THAT IN PEKING HE HOPED THAT
THE PRESIDENT WOULD BE ABLE TO "DEAL FROM STRENGTH" IN DISCUSSIONS
WITH RED CHINA'S LEADERS.
"BUT HE CAN'T DEAL FROM STRENGTH IF THE DEFENSE POSTURE
CONTINUES TO DECLINE," ASHBROOK SAID.
12-29--PA902AES
UPI-56
ADD 1 ASHBROOK, WASHINGTON (UPI-54)
ASHBROOK TOLD HIS CROWDED NEWS CONFERENCE THAT HE WAS RUNNING
AS AN "INSIDER" IN THE REPUBLICAN PARTY AND WOULD NOT LATER JOIN
A THIRD OR FOURTH PARTY CONSERVATIVE MOVEMENT TO OUST NIXON.
"I'M A SERIOUS CANDIDATE," THE OHIO REPUBLICAN SAID. "I HOPE
TO GET A SERIOUS RESPONSE.'
ASHBROOK SAID HE WAS "NOT A SPOILER OR IN A MOVEMENT TO DUMP
NIXON."
BUT HE MADE IT CLEAR THAT HE WAS RUNNING AGAINST THE PRESIDENT
BECAUSE OF WHAT HE SAID WAS A DRIFT LEFTWARD BY THE PRESIDENT FROM
HIS 1968 CAMPAIGN PROMISES.
ANSWERING QUESTIONS, HE SAID HE HAD NOT BEEN CONTACTED PERSONALLY
BY ANYONE IN THE WHITE HOUSE IN AN ATTEMPT TO DISSUADE HIM FROM
RUNNING.
NIXON ALSO FACES A CHALLENGE IN NEW HAMPSHIRE FROM CALIFORNIA
REPUBLICAN
P
AUL
M
C
C
LOSKEY, A GOP LIBERAL. BUT ASHBROOK SAID HE
HOPED HE WOULD RUN AHEAD OF MCCLOSKEY EVEN THOUGH THE CALIFORNIAN
HAD A SIX MONTH'S HEAD START.
ASHBROOK HAD CONTACTED, HE SAID, IN RECENT DAYS ALL CONSERVATIVE
REPUBLICAN LEADERS WITH THE EXCEPTION OF GOV. RONALD REAGAN OF
CALIFORNIA, WHO EARLIER HAD ANNOUNCED HE WAS SUPPORTING NIXON ALL
THE WAY.
ASHBROOK ADMITTED SEN. BARRY GOLDWATER, R-ARIZ., HAD TRIED TO TALK
HIM OUT OF HIS CONSERVATIVE CHALLENGE. ASHBROOK SAID ALSO HE DID
NOT EXPECT TO RECEIVE ANY ENDORSEMENTS OF SUPPORT FROM ANY
SENATOR INCLUDING SEN. JAMES BUCKLEY, ELECTED AS A CONSERVATIVE
FROM NEW YORK.
BUT, ASHBROOK SAID, HE EXPECTED ENDORSEMENTS FROM "A HANDFUL" OF
REPUBLICAN CONSERVATIVES IN THE HOUSE AND FROM BUCKLEY'S BROTHER,
PUBLISHER WILLIAM BUCKLEY.
ASHBROOK SAID HE WILL ALSO FILE FOR RE-ELECTION AS A HOUSE MEMBER
AND EXPE
C
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D C 20006
December 20, 1971
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR MR. HERBERT KLEIN
SUBJECT: COMPUTER BASED TELEPHONE CAPABILITY
Gordon Strachan has forwarded to me the letter from Mr. Trelegan,
concerning a computer based telephone device, along with your re-
sponse.
We have been investigating such techniques for possible use in
the upcoming Presidential campaign. In January, when we expect
to have a Manager of Telephone Operations on the Committee staff,
we will contact Mr. Trelegan and follow up on his letter.
KHM
CC: Gordon Strachan
Jeb S. Magruder
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON. D. C 20006
(202) 333-0920
December 20, 1971
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
KEN RIETZ
KR
Registration figures for Los Angeles in the November 30th
report are misleading and exemplify a statewide problem in
getting usuable data in California. Up until this report
our figures were for just new voters 18-24, with a few
others coming from mobile voters who had recently moved
into the area. After local elections, however, some elec-
tion commissions started purging processes and added all
voters, including new voters to the computer. When we
called for our end of November figures we were given the
figures for all the voters who were added to the new com-
puter lists after the local elections. This figure included
all transient voters, voters who had been previously purged
and had to re-register, and new voters 18-24. Because all
these voters were included in our figures, they were inflated.
Although we have been in frequent contact with our people
in Los Angeles County and the State of California, it is no
longer possible to attain meaningful figures by our old methods
because new voters are no longer kept as separate lists. We
are attempting to find a new way of arriving at new voter
statistics for California.
The Los Angeles election commissions officials estimate that
only about 15%-20% of the new 18-24 year old voters have regis-
tered. This, however, is only an estimate and is not as reliable
as figures we used previously. Nationwide the trend is less
than 30% and there is no reason to think this would not hold
true for California.
cc: Jeb Magruder
THE WHITE HOUSE
WASHINGTON
Date:
12/20
TO: Lany
PROM:
GORDON STRACHAN
- -The report that
nofziger will un
calip is true
- - The information
appears in the
12/17 talking paper
for the AG. I learned
of the decision from
magruder on 12/17.
THE WHITE HOUSE
WASHINGTON
December 18, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
It is my understanding that Nofziger is now going to run the
Campaign in California, that Mitchell has asked him to do it
and Nofziger has agreed.
Is there any truth to this and if so, what's the case? Why isn't
it in your report.
:
TALKING PAPER FOR THE VICE PRESIDENT
RE:
1972 - Current Comments
1) Some loyal, outside observers have suggested that it
would not be best to emphasize your willingness to leave
the ticket.
2) Whatever the decision about your candidacy, these comments
may cause us trouble during the Campaign.
3) If you are under the impression that some on the White
House Staff are actively lobbying for your removal, you
are wrong.
GS
12/20/71
Im
November 18, 1971
FOR:
GORDON STRACHAN
FROM:
JEB MAGRUDER
For your information.
Approved
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE N.W
WASHINGTON. D. C. 20008
(202) 333.0920
October 29, 1971
CONFIDENTIAL
MEMORANDUM
TO:
Attorney General John N. Mitchell
FROM:
Rita E. Hauser REt
SUBJECT: Activities Program for Women Campaign Volunteers
The Campaign Program for Women Voters submitted to you
heretofore outlined a new conception of total integration of
women into the campaign structure. The purpose of total inte-
gration is two-fold: (1) To convey the message to all women
that the President actually believes in equality of opportunity
for women by carrying it out in his own campaign, and (2) to
attract to the Nixon Campaign many new women, not otherwise
involved in regular party operations, both to vote for Nixon
and to work in the campaign in any aspect which may be appealing
to the individual woman.
For organizational purposes, we propose to call our opera-
tions VOLUNTEERS FOR NIXON. My functional title, therefore,
could be Director, Volunteers for Nixon. Our operations would
encompass the various programs outlined in our principal Cam-
paign Program.
In order to utilize the thousands of women in the various
states who will want to volunteer their services to the local
Nixon campaign to perform the traditional activities carried on
by many women, we propose to include in our program an activity
to be call VOLUNTEER MANPOWER.
The VOLUNTEER MANPOWER Program will provide for activities
such as dissemination of literature, coffee hours, registration
drives, poll-watching, baby-sitting on Election Day, etc. We will
set guidelines for these diverse activities, and provide sugges-
tions and case studies for each state. We will suggest to each
Nixon state chairman the woman in his state who we believe is
most capable of heading up this VOLUNTEER MANPOWER Program. The
program, however, must be open to all people, men and women
alike, although it is obvious by the time available to women
and their predilections that most of the volunteers will proba-
bly be women.
I propose to put Mrs. Bucky Kaiser in charge of this field
operation. She will be based in Washington, but is happy and
anxious to travel greatly. (Her background and requirements
are spelled out in our major Campaign Program). She is availa-
ble as of December 1, 1971. Each Volunteer Program Chairman will
be obliged to report to Mrs. Kaiser on a regular basis. We may,
in addition, need fieldmen as the program unfolds. Attached you
will find an organizational diagram which indicates the structure
and activities proposed.
In addition, I intend to maintain very close working re-
lationships with Mrs. Armstrong (RNC) and Ms. Armitage (Federation)
to ensure that their political structures function harmoniously
with the Volunteer Manpower Program in each state. The two
women have made clear to me their great desire to get their
women out working.
AREAS OF RESPONSIBILITY
I. Recruitment of Volunteer Manpower:
A. Volunteers will encompass all types of
women:
1. Career, at-home, young suburbanite,
traditional club woman, Republican
Federation woman, etc.
2. Men who are interested in volunteering
their time will also be recruited.
B. Responsibilities of the volunteers will
include:
1. Registration drives,
2. Poll-watching,
3. Minor fund raising,
4. Dissemination of literature, and
5. Other diverse activities.
II. Promotional Coordination will involve plans for:
A. Minor fund raisers
B. Newsletters and press releases
C. Get-out-the-vote information
D. Politically oriented social activities
E. Speakers bureau
III. Convention Coordination will include
A. Involvement of volunteers in many aspects of
convention activities
B. Integration of women in all facets of
convention
C. Coordination of other activities pertinent
to the volunteer area.
FIELD COORDINATION
I. Field Coordinator will:
A. Coordinate the field operation and
B. Direct the activities of the state
and local volunteer programs.
1. Regional field directors will report directly
to the field coordinator.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
CONFIDENTIAL
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D. C. 20006
(202) 333-0920
November 11, 1971
MEMORANDUM
TO:
Attorney General John N. Mitchell
FROM:
Rita Hauser
SUBJECT: Women Voters for the President
:
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
CONFIDENTIAL
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON D C. 20006
(202) 333-0920
November 11, 1971
MEMORANDUM
TO:
Attorney General John N. Mitchell
FROM:
Rita Hauser
SUBJECT: Women Voters for the President
WOMEN VOTERS FOR THE PRESIDENT
:
INDEX
INTRODUCTION
Page 1
PART I THE BACKGROUND
THE NEW SELF-AWARENESS OF WOMEN-
HOW IT OCCURRED
Page 3
THE NEW SELF-AWARENESS OF WOMEN-
WHAT IS IT?
Page 7
EMERGENCE OF WOMEN'S ISSUES
Page 8
PART II THE CAMPAIGN
THE CAMPAIGN MUST BE PREDICATED ON
A KEEN SENSITIVITY TO THE NEW SELF-
AWARENESS OF WOMEN
CAMPAIGN ORGANIZATION
Page 10
PUBLICITY AS TO THE NEW APPROACH
TO WOMEN
Page 12
PART IIIA PROPER APPROACH TO WOMEN'S SELF-
AWARENESS AT THE REPUBLICAN
NATIONAL CONVENTION
Page 12
PART IV A PROPER APPROACH TO WOMEN'S SELF-
AWARENESS DURING THE CAMPAIGN
Page 15
SUMMARY
Page 21
WOMEN VOTERS FOR THE PRESIDENT
INTRODUCTION
All competent social observers are agreed that
a change in outlook and self-evaluation of major
significance is occuring at present among American
women in every age and socio-economic group. Not all
are agreed on the nature, content and extent of this
change, and, like other matters involving rapid social
transformations unfolding before us, hard data is
difficult to come by. Many opinions have been put
forth without adequate documentation, often making the
subject long on emotion and short on reasoned analysis.
We have reviewed the available serious studies of
changing attitudes among American women. Rita Hauser
has also spent considerable time with Lou Harris, an old
friend, to review the findings of his organization made
on behalf of Virginia Slims in anticipation of launching
a new cigarette geared essentially to the "liberated"
woman. Collectively, we have met with representative
women in many fields and have probed their attitudes.
- 2 -
While we cannot therefore "prove" our case with
reams of documentation, we believe that the new approach
to women we propose for Campaign 72 is in tune with the
great currents of change affecting American women today.
We believe further that this new approach, as it is
carried out by the Campaign Organization and by the
President himself, will emit a message to women voters
that is crucial for their sustained sympathetic view of
the President. In a close election where the candidates
may not differ greatly on the big issues, for many women
the choice will turn on a candidate's attitude toward
women as a group.
If organization is the key to the young voters,
many of whom are not yet politicized, then sensitivity
to a new self-awakening is the key to the women voters
of all ages. This is especially applicable to many young
women who, like younger men, may not yet be politically
acute, but who are most surely atuned to the new thinking
prevalent among women as a whole. Of the great bloc of
young voters (ages 18-30), slightly more than one-half
are women, but as Lou Harris argues, about 75% of women
in this age group are breaking our of old molds and
- 3 -
searching for a new life style. We propose to convince
this woman in Campaign 72 to vote for Nixon, as well as
the more traditional minded woman in the older age group.
PART I - THE BACKGROUND
THE NEW SELF-AWARENESS OF WOMEN - HOW IT OCCURRED
From time immemorial, the woman's role has been
perceived as that of homemaker, rearer of children and
supportive of her husband. Women who departed substan-
tially from this role were viewed as oddities, and
written up as such. Men who were happily married to
active, participating women with lives outside the home,
were likewise viewed as oddities by fellow men. More-
over, the reigning modern theory of child-raising (Dr.
Spock) and psychiatry (Frued) ordained a life of mal-ad-
justment and distress for children who were denied access
to a constantly available mother whose sole concern in
life was the raising of these very children.
Like many other social myths, this role standard
persisted and dominated literature and the education of
women despite inherent major contradictions from the
outset:
- 4 -
1. From the earliest days of the nation's
history, the majority of women in America always
worked, although very often without financial compen-
sation. They worked, while married and as mothers,
on family farms, and in family businesses as well as
in factories, offices and shops. Most worked simply
because they had to. Prior to the post World War II
prosperity, a husband often did not earn enough to
support his family. As we note below, since the in-
creasing inflation of the 1960's, women are again
seeking employment in great numbers primarily to help
meet family needs. It is essential to realize that
in 1970 women made up 43% of the labor force. Most
women work for economic reasons; many, however, seek
employment in order to derive personal professional
rewards and independent recognition.
2. The myth of the "at-home" woman never took
account of the millions of women who never married,
were divorced or widowed, and therefore without benefit
of a husband-breadwinner.
3. The myth was sustained despite the tremendous
increase in college educated women since the 1930's, al-
- 5 -
though often at a price of confusion and dejection as
highly educated women, exposed to the outer world during
their education, were expected to turn inward for the
raising of children and the submergence of their know-
ledge to the routine of family life. Many educated women
adjusted, many, we now know, did not, as the incidence of
suburban alcoholism and depression has demonstrated. In-
deed, the vast numbers of at-home women giving their
services to volunteer organizations indicates the extent
to which activities other than child-raising are vital
to the personal fulfillment of such women.
During the tumultuous sixties, a change in attitude
on the part of many younger women, in particular, as to
this prevailing social myth, began to be perceived. The
reasons are complex and not fully understood by social
scientists. But, among other factors, the following can
be noted:
1.
The development and rapid increase in the
use of birth control pills and devices rendered younger
women free of sexual inhibitions common to prior gener-
ations and placed young men and women on an equal plane
in their social contacts. The married women, as well,
- 6 -
for the first time came to feel a mastery over the most
important event in her life - the timing and number of
children - and permitted her to plan a life independent
of, or in addition to, child rearing duties.
2. The whole era of a quest for equality on
the part of minorities made women conscious of their
"second class" status.
3. The media revolution permitted the woman
at home to know often far more than her husband about
public events. It should not be forgotten that women
watch twice as many television hours as men, and hear
three times as many radio hours.
4. The need for a second income, which became
crucial to many families, due to the increased costs
of education and a higher expected standard of living,
caused millions of women to return to work after the
early child rearing years. The increased life-span
of a woman (age 72) also now affords a long period of
time after the entry of her children into high school,
during which it becomes natural, and for many essential,
to seek extra-family occupations.
- 7 -
THE NEW SELF-AWARENESS OF WOMEN: WHAT IS IT?
The one fixed highly significant datum Lou Harris
and others report, is an incohate sense among women of
all ages and groups that they have thoughts, attitudes
and feelings worthy to be heard, and that they no longer
accept the dismissal of these thoughts, attitudes and
feelings by their husband and other men as frivolities.
Harris indicates a clear consciousness of self, of per-
sonality and value, emerging among women in every group.
Women no longer deem it right or rational to be shunted
aside when serious talk is afoot or to be demeaned for
their point of view.
Harris reports that the overwhelming majority of
women still accept the homemaker role as dominant - but
with strong qualifications apparent today:
1. Most women work before marriage and many con-
tinue to do so throughout marriage, often on a part-time
basis while children are young. Many now fully anticipate
returning to work when children reach school age. Accor-
dingly, they are interested in job opportunities, retrain-
ing, bread-and-butter questions. They are as directly hit
by a recession as are men; in fact, women held on to jobs
- 8 -
this past year while their husbands were unemployed.
They are also interested in rewarding jobs, especially
if college educated. Many find themselves hampered
by years out of professional life and, consequently,
seek more education and updating of credentials. They
return to college in their forties and face whole new
sets of attitudes and ideas.
2. Many young women today want a chance to find
themselves before marriage. For the first time since
the Great Depression, the average age of first marriage
of American women has gone up considerably, as well as
the average age at which she gives birth to her first
child.
3. Remaining single or married and childless
while pursuing a career is no longer looked upon by
the majority of women as something freakish. Most
women would not choose this life style, but tolerance
as to such choice by another woman is now perceived by
Harris.
EMERGENCE OF WOMEN'S ISSUES
The new self-awakening has caused many women to
sense an identity with other women, as a distinct group
- 9 -
of people, and an interest in certain issues common
to them. Chief among these are:
1. Equal access to quality education - entrance
on a basis of merit alone.
2. Equal job opportunities and equal pay.
3. Access to top posts in management, univer-
sities and government.
4. Establishment of good day care centers for
children of working mothers, not just the poor, but
middle class as well.
5. Abortion law reforms.
6. Elimination of all vestiges of legal discrim-
ination against women (property restrictions, different
age of majority than men, etc.)
Women as a group now expect candidates for all
offices, including the Presidency, to pronounce on these
issues. In a close race where the candidates' views on
major matters may not be too different, attitudes as to
these issues may well be the crucial factor for many women.
Indeed, it is not frivolous to note that many men, who
are sympathetic to the concept of equality for women,
particularly younger men, will also be much interested
in the candidates' views.
- 10 -
PART II = THE CAMPAIGN
THE CAMPAIGN MUST BE PREDICATED ON A KEEN
SENSITIVITY TO THE NEW SELF-AWARENESS OF WOMEN.
CAMPAIGN ORGANIZATION
Because women want to be a part of things, valued
for their real contributions and not viewed solely as
women to be organized and utilized as women, we plan a
total integration of women on every level of the campaign,
both nationally and in the states. Accordingly, there
will be no separate Women's Division or Women for Nixon
Group. Women will be placed in positions commensurate
with their talents, including the chairmanship of the
Nixon Campaign in several states.
The integrated concept will be explained and proposed
strongly by Hauser to each Nixon state chairman as a model
to follow. We will furnish each state chairman with as
vast a list that we can compile from diverse sources of
women, particularly younger, fresh to politics types, in
that state who want to work in the campaign. Each woman
will be identified as to profession, training or interest
so that she can be best put to work in the state campaign
operation.
- 11 -
In addition, we will identify or select the
woman in each state who we desire to play the key
role in establishing a Volunteer Power Program in
the state.
Volunteer Power will be the vehicle for organ-
izing the multiple campaign activities staffed by
volunteers. Volunteer recruitment will encompass
both men and women, although it seems clear from the
time available to them that the largest portion of
volunteers will be women. We will furnish the Volun-
teer Power operation in each state with suggested pro-
grams and guidelines for activities (e.g., registration
drives, coffee hours, literature distribution, baby-
sitting operations).
The diverse citizens groups (ethnics, doctors,
lawyers, minorities, etc.) can be coordinated with
Volunteer Power so that those who wish to contribute
services as volunteers can well do so in addition to
lending their name to lists, making contributions, or
otherwise backing the President.
The Volunteer Power Program will also be coordi-
nated with the Republican Vice-Chairman, National
Committee-Womar and Federation Chairman in each state to
avoid to the maximum extent any jurisdictional disputes.
- 12 -
PUBLICITY AS TO THE NEW APPROACH TO WOMEN
At an appropriate time in mid-1972, we plan to
get newspaper coverage through columns and newsstories
which will provide sophisticated analysis of the "quiet
revolution" occuring in the campaign as to involvement
of women. The fact of many women on many levels of
operation will be highlighted, with appropriate coverage
of their work activities, diversity of background, rela-
tive youth and fresh interest in the re-election of the
President. We hope to get picture spreads in the major
magazines and Sunday supplements, as well as TV coverage
of women at work for Nixon.
PART III - A PROPER APPROACH TO WOMEN'S SELF-
AWARENESS AT THE REPUBLICAN NATIONAL CONVENTION
Many more women will be delegates or alternates
to the 1972 Conventions than ever before. This fact will
be stressed by the media, particularly since the Demo-
crats are sure to have credentials and floor fights under
their new rules which call for women delegates in propor-
tion to the total population (53%). Republicans have a
- 13 -
great chance to show the extent (about 25%) to which
women are included at the Republican Convention and
that this inclusion has occured without bitter public
battles. The President, in turn, can benefit greatly
by showing awareness of the large presence of women
at the Convention.
The following are suggested guidelines:
1. Any time the President or Campaign Manager
meets with a group of delegates, an adequate to large
percentage among them should be women. All male meet-
ings should be completely out. Nothing today will more
outrage a woman delegate, even a Republican delegate of
middling years, than to be excluded from the "important
stuff" because she is a woman.
2.
The Campaign Manager should delegate impor-
tant Convention tasks to his women deputies and staff
assistants as well as to men. It would be a healthy
matter (and word would surely get around) for women
assistants to meet state chairmen and key delegates on
major items. The publicity value of sending a woman
staffer to meet with any of the top-name people on be-
half of the Campaign Manager or the President would be
great.
- 14 -
3.
Young women should be used as aides, chauf-
fers, etc. in the same ratio as young men. We firmly
believe that putting women in costumes suggesting their
use is purely decorative should be avoided.
4. Public briefings of women delegates and al-
ternates in small groups by Administration aides can
be arranged as to the major issues of the day. This
type of activity is suggested in lieu of teas, fashion
shows or other such programs. It must be presumed that
women delegates (indeed wives of delegates as well) are
as interested in the issues as their male counterparts;
to arrange activities for them on any other basis would
be derogatory to them.
We will make certain that the media are aware of
all these developments. The increased number of women
delegates, their involvement in decisions, the greater
use of women Nixon campaign aides, will all be news,
for there is already every clear indication that proper
representation of women will be deemed a major news item
at the Conventions. Moreover, it is a matter of keen
interest to the millions of women who will observe the
Conventions on television. Good media stories can be
developed which will greatly benefit the Nixon Campaign.
- 15 -
PART IV - A PROPER APPROACH TO WOMEN'S
SELF-AWARENESS DURING THE CAMPAIGN
The way in which the campaign is conducted in the
largest as well as the smallest matters will convey either
a sense of empathy with the new self-awareness of women or
the very opposite; a lack of sensitivity of the new mood
prevailing among so many women. Much good work can be
undone by careless language, jokes offensive to many women,
indifference to their presence, exclusion of women from
substantive matters.
The following guidelines are suggested as imperative:
1. When the President comes to a particular town,
the greeting party at the airport should include a sub-
stantial number of women dignitaries. Photos should always
show men and women greeting him, and he them, equally.
2.
When the President sits down to meet with local
leaders or politicians to discuss issues or the campaign,
the group must include women. All male meetings should be
avoided.
3.
The President should take every opportunity to
meet with leaders of key women's organizations. When meet-
ing with professional groups, unions or civic groups, the
- 16 -
top women should always be included, even if it means
making an active search in the membership to produce
some good women.
4.
The President's campaign speeches should
include references to both "men and women". He must
not address certain remarks only to men, others to
women. He must assume the same level of interest and
involvement in issues on the part of women as of men,
and he must treat the women in his audiences with the
same respect for their intelligence and concern as he
accords to men.
5.
Separate asides or remarks to women in any
audience should be avoided. Even the flattering comments
as to the good looks of any women should be minimized, as
many women today find this approach to be patronizing of
them. Nor should the President speak of women's special
concern for peace or the drug issue or quality education;
the assumption must be that men and women both are vitally
involved in all these major questions, as citizens alike.
Issues have no gender.
6. When speaking to the future of America and to
the aspirations of young people and their parents for them,
the President must refer to the hopes that so many young
- 17 -
women hold for a chance to participate fully in the
life of the Nation. Constant reference to their future
role as wives and mothers should be played down, unless
in the context of young men's future role as husbands
and fathers. Young women should be exhorted to do their
best and give their best efforts to the country to the
same extent as young men. The President here has an
opportunity to reach out to the dreams of many younger
American women, dreams often not yet fully crystallized
in their own minds and emotions, but nevertheless vaguely
felt as a real stirring. To reach them on this inspira-
tional plane will be powerful.
7. The woman as "helpmate" should be avoided in
the President's references. Women today more and more
see themselves in terms of their own contributions and
thus seek recognition of themselves independent of the
recognition which may be accorded to their husbands.
Moreover, millions of women have no husbands (single,
widowed or divorced) and are self-supporting if not the
family breadwinners; always to refer to the woman at the
side of her man is very disturbing to such women.
8.
The President should make a major pronounce-
ment or series of statements during the campaign on the
- 18 -
so-called women's issues. Of greatest importance are
the following:
a) Equality of job opportunity, access
to top positions, advancement on merit alone,
equal pay for equal work. Here the President
must take cognizance of the fact that 43% of
the labor force is composed of women, and
growing even larger. Women as well as their
husbands, are thus vitally interested in real
bread and butter questions.
b) Access to quality higher education
on a merit basis alone.
c) Support for federal aid to day care
centers.
This is an issue of great importance
to men and women alike, particularly in the blue
collar groups and lower-paid white collar groups,
where mothers are working and both parents are
concerned about proper care of their children
during the day. These people cannot afford nurses
or baby-sitters on a permanent basis. This issue
has real importance to millions of people in the
groups the President will be reaching out for.
- 19 -
d) Abortion law reform.
We believe the President must soften
the hard position he took last year against
liberalization of abortion laws. Our reasons
are:
(i) The latest federal survey just
published in late October, 1971, showed a
marked shift in favor of liberalized abor-
tion during the last five years, with more
men than women in favor. Over 90% of Jews,
65% of Protestants and 50% of Catholics be-
lieve the matter should be settled solely
between the couple and their doctor. Surveys
show many Catholic families are now wavering
on the very issue.
(ii) Abortion law reform is an issue
with a very high emotional quotient for many
women. An inflexibly hard stand against abor-
tion reform wins few friends, and is deeply
resented by many women who feel that a man,
even the President, cannot comprehend the
essence of the problem of an unwanted pregnancy.
- 20 -
Moreover, many men of all ages strongly support
liberalized abortion rules.
(iii) All the major Democratic aspirants
have been queried continually on this question
at public appearances. Muskie's staff reported
recently that it is the single issue raised
consistently in audiences under 35 years of
age.
- 21 -
SUMMARY
During the course of the Campaign, the President
must relate on both the cerebral and emotional levels
to the phenomenon of a new self-awareness and growing
self-assurance of American women. His choice of lan-
guage, his stand on the women's issues, his openness
as to the changing attitudes of women who seek self-
recognition independent of their husband's achievements,
his willingness to view this change of attitude as pos-
itive, as a source of enrichment of American life from
which all will benefit, will be the significant events
in earning the support of many women voters.
The changing attitudes of women as to themselves
is profound and durable. By comprehending and empathi-
zing with these new attitudes, the President will do
more for his Campaign than any structure or activity
for women that we could fashion. Women want to know
where Nixon stands vis-a-vis this unfolding social
change and, in the final analysis, only he, in his
person, statements, and own subjective attitudes, can
provide the answer.
R.E.H. 11/11/71
November 2, 1971
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached for your information and use during your meeting with
Rita Hauser on Thursday, November 4, is our critique on her
report on the Campaign Program -- Women Voters for the President.
JEB S. MAGRUDER
Attachment
CONFIDENTIAL
CRITIQUE OF CAMPAIGN PROGRAM
WOMEN VOTERS FOR THE PRESIDENT
There are two functions we should be concerned with in the women's
activity in 1972. One is the need to mount a full-scale public
relations effort to indicate to the women of America that the Presi-
dent and the campaign understand the new self-awareness of women and
that we have set-up our campaign structure to relate to this
awareness.
In that connection, in our earlier planning group meetings with you
we agreed that we should integrate the women's division into the
main structure of the campaign, and that there would be no separate
women's division in 1972.
Qualified women would be placed in key campaign positions and an all-
out effort will be made to integrate women into all activities of the
campaign.
The second function would be a complete and effective campaign organi-
2
zation similar to Pat Hitt's 1968 campaign operation In 1972, under
the main campaign umbrella, it would allow women who want to work for
the President in the traditional manner to function effectively in
each state in meaningful campaign activities.
To be consistent with the new concept regarding women which is the
main theme of the Hauser report, the counter-part of the 1968 women's
division might be renamed "Volunteers for the Re-Election of the
President.
The specific proposal that Rita Hauser submitted concerns itself al-
most exclusively with the first objective. It lays out a concise
program for achieving the desired public relations effect. The plan
does not discuss in any form the need for an organization that will
harness the women that want to work for the President in the normal,
traditional way.
It is our feeling that a complete organizational plan should be developed
that would relate to the following areas.
1.
Broad Strategy:
A.
What are the key states which will receive the major
emphasis?
B.
In which of the Primary States will major activities
take place?
-2-
2.
Specific Categories of Women:
A.
How will you reach or approach the various types of
women?
(1)
Traditional "at-home" woman
(2)
Young College Woman
(3)
Career-Oriented Woman
(4)
Young, suburban housewife type wollian
(5)
Older woman
B.
How will you reach the women's organizations -- such
as:
(1)
Republican Club Women
(2)
Religious Club Women
(3)
Volunteers in Health and Welfare aréas
(4)
Other service clubs such as Junior League,
AAUW, League of Women Voters, Federation of
Jr. and Sr. Women's Clubs
(5)
Professional Women's Clubs -- such as Zonta,
Business and Professional Women, etc.
C.
How will you recruit volunteers generally?
3.
Specific Plans for Functional Activities:
A.
This should include an organizational chart and budget
for each.
(1)
Promotion
(2)
Speakers Bureau
(3)
Fund Raising -- Minor
(4)
Mailing
(5)
Telephoning
(6)
Politically Oriented Social Functions
(7)
Get-Cut-the-Vote Activities
-3-
(8)
Child Care Function
(9)
Registration
4.
Relationship of Women's Activities to Overall Campaign:
A.
How does this relate to other functional areas --
nationally and state?
B.
How does the Women's Activities relate to the state,
and state to local women's functions?
Rita has indicated that she feels strongly that her efforts mainly
concentrate in the public relations area and to assist the other
senior people in the campaign in planning their staffs with quali-
fied women. It would be our recommendation that she be assigned
this function in the campaign, reporting directly to you. Rita
has also indicated that she does not feel that she could accomplish
the organizational goals we have outlined above. Therefore, it
would seem appropriate that we begin an immediate search for someone
to assume Pat Hitt's role in the 1972 campaign. This person could
work directly for Rita or, if it was felt appropriate, she could
report directly to you also.
when:
Nancy Steorts, who is Rita's assistant, should prepare the campaign
plan as stated above and, if you agree, we will begin searching for
a woman to direct all organization activities in the campaign.
CAMPAIGN PROGRAM
WOMEN VOTERS FOR THE PRESIDENT
CAMPAIGN PROGRAM
WOMEN VOTERS FOR THE PRESIDENT
INTRODUCTION
All competent social observers are agreed that
a change in outlook and self-evaluation of major
significance is occuring at present among American
women in every age and socio-economic group. Not all
are agreed on the nature, content and extent of this
change, and, like other matters involving rapid social
transformations unfolding before us, hard data is
difficult to come by. Many opinions have been put
forth without adequate documentation, often making the
subject long on emotion and short on reasoned analysis.
We have reviewed the available serious studies of
changing attitudes among American women. Rita Hauser
has also spent considerable time with Lou Harris, an old
friend, to review the findings of his organization made
on behalf of Virginia Slims in anticipation of launching
a new cigarette geared essentially to the "liberated"
woman. Collectively, we have met with representative
women in many fields and have probed their attitudes.
- 2 -
While we cannot therefore "prove" our case
with reams of documentation, we believe that the
new approach to women we propose for Campaign 72
is in tune with the great currents of change
affecting American women today. We believe further
that this new approach, as it is carried out, will
emit a message to women voters that is crucial for
their sustained sympathetic view of the President.
In a close election where the candidates may not
differ greatly on the big issues, for many women the
choice will turn on a candidate's attitude toward
women as a group.
If organizations is the key to the young voters,
many of whom are not yet politicized, then sensitivity
to a new self-awakening is the key to the women voters
of all ages. This approach is especially applicable
to many young women who, like younger men, may not yet
be politically acute, but who are most surely atuned
to the new thinking prevalent among women as a whole.
Of the great bloc of young voters (ages 18-30), slightly
more than one-half are women, but as Lou Harris argues,
- 3 -
about 75% of women in this age group are breaking
out of old molds and searching for a new life style.
We propose to convince this woman in Campaign 72 to
vote for Nixon as well as the more traditional minded
woman in the older age group.
PART I - THE BACKGROUND
THE NEW SELF-AWARENESS OF WOMEN - HOW IT OCCURRED
From time immemorial, the womans role has been
perceived as that of homemaker, rearer of children and
supportive of her husband. Women who departed substan-
tially from this role were viewed as oddities, and
written up as such. Men who were happily married to
active, participating women with lives outside the home,
were likewise viewed as oddities by fellow men. Moreover,
the reigning modern theory of child-raising (Dr. Spock)
and psychiatry (Freud) ordained a life of mal-adjustment
and distress for children who were denied access to a
constantly available mother whose sole concern in life
was the raising of these very children.
Like many other social myths, this role standard
persisted and dominated literature and the education of
- 4 -
women despite inherent major contradictions from
the outset:
1. From the earliest days of the nation's
history, the majority of women in America always
worked, although very often without financial com-
pensation. They worked, while married and as
mothers, on family farms, and in family businesses
as well as in factories, offices and shops. Most
worked simply because they had to. Prior to the
post World War II prosperity, a husband often did
not earn enough to support his family. As we note
below, since the increasing inflation of the 1960's,
women are again seeking employment in great numbers
primarily to help meet family needs. It is essential
to realize that 43% of the labor force in 1970 is
women. Most work for economic reasons; many, however,
seek employment in order to derive personal professional
rewards and independent recognition.
2. The myth of the "at-home" woman never took
account of the millions of women who never married,
were divorced or widowed, and therefore without benefit
of a husband-breadwinner.
- 5 -
3.
The myth was sustained despite the tremendous
increase in college educated women since the 1930's,
although often at a price of confusion and dejection as
highly educated women, exposed to the outer world during
their education, were expected to turn inward for the
raising of children and the submergence of their know-
ledge to the routine of family life. Many educated
women adjusted; many, we now know, did not, as the
incidence of suburban alcoholism and depression has
demonstrated. Indeed, the vast numbers of at-home
women giving their services to volunteer organizations
indicates the extent to which activities other than
child-raising are vital to the fulfillment of such
women. Many an American community depends upon these
volunteer activities.
During the tumultuous sixties, a change in attitude
on the part of many younger women, in particular, as to
this prevailing social myth, began to be perceived. The
reasons are complex and not fully understood by social
scientists. But, among other factors, the following can
be noted:
- 6 -
1. The development and rapid increase in the
use of birth control pills and devices, which rendered
younger women free of sexual inhibitions common to
prior generations and which placed young men and women
on an equal plane in their social contacts. The married
woman, as well, for the first time came to feel a mastery
over the most important event in her life - the timing
and number of children - and permitted her to plan a
life independent of, or in addition to child rearing
duties.
2. The whole era of a quest for equality on the
part of minorities made women conscious of their "second
class" status.
3. The media revolution permitted the woman at
home to know often far more than her husband about
public events. It should not be forgotten that women
watch twice as many television hours as men, and hear
three times as many radio hours.
4. The return to work after early child rearing
years by millions of women as the need for a second
income became crucial to many families, due to, the
increased costs of education and a higher expected
- 7 -
standard of living. The increased life-span of a
woman (age 72) affords a long period of time after
the entry of her children into high school during
which it becomes natural to seek extra-family
occupations.
THE NEW SELF-AWARENESS OF WOMEN: WHAT IS IT?
The one fixed highly significant datum Lou Harris
reports is an incohate sense among women of all ages
and groups that they have thoughts, attitudes and
feelings worthy to be heard, and that they no longer
accept the dismissal of these thoughts, attitudes and
feelings by their husband and other men as frivolities.
Harris indicates a clear consciousness of self, of
personality and value, emerging among women in every
group. Women no longer deem it right or rational to
be shunted aside when serious talk is afoot or to be
demeaned for their point of view.
Harris reports that the overwhelming majority of
women still accept the homemaker role as dominant - but
with strong qualifications apparent today:
- 8 -
1.
Most women work before marriage and many
continue to do SO throughout marriage, often on a
part-time basis while children are young. Many now
fully anticipate returning to work when children
reach school age. Accordingly, they are interested
in job opportunities, retraining, bread-and-butter
questions. They are as directly hit by a recession
as are men; in fact many women held on to jobs this
past year while their husbands were unemployed. They
are also interested in rewarding jobs, especially if
college educated. Many are hampered by years out of
professional life and, consequently seek more education
and updating of credentials.
2. Many young women today want a chance to find
themselves before marriage. For the first time since
the Great Depression, the average age of first marriage
of American women has gone up considerably.
3.
Remaining single or married and childless
while pursuing a career is no longer looked upon by
the majority of women as something freakish. Most women
would not choose this life style, but tolerance as to
such choice by another woman is now perceived by Harris.
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EMERGENCE OF WOMEN'S ISSUES
The new self-awakening has caused many women to
sense an identity with other women, as a distinct
group of people, and an interest in certain issues.
Chief cmong them are:
1.
Equal access to quality education - entrance
on a basis of merit alone.
2.
Equal job opportunities and equal pay.
3. Access to top posts in management, universities
and government.
4. Establishment of good day care centers for
children of working mothers, not just the poor but
middle class as well.
5.
Abortion law reforms.
6. Elimination of all vestiges of legal discrim-
ination against women (property restrictions, different
age of majority than men, etc.).
Women as a group now expect candidates for all offices,
including the Presidency, to pronounce on these issues. In
a close race where the candidates' views on major matters
may not be too different, attitudes as to these
- 10 -
issues may well be the crucial factor for many women.
Indeed, it is not frivolous to note that many men,
who are sympathetic to the concept of equality for
women, will also be influenced by the candidates'
views, particularly younger men.
PART II - CAMPAIGN ORGANIZATION
PREDICATED ON SENSITIVITY TO THE NEW SELF-AWARENESS OF WOMEN
Because we feel that women want to be part of things,
valued for their real contributions and not viewed solely
as women to be organized and utilized as women, we have
proposed a total integration of women in every level of
the campaign, both nationally and in the states. Accordingly,
there will be no separate Women's Division or Women for
Nixon Group.
Our Campaign Aim: Women will be seen everywhere and
on all levels of the Nixon 1972 Campaign.
IMPLEMENTATION OF AIM:
A.
Organization in the States
In the Pre-Convention period (October 1971 to August
1972) efforts will be concentrated on finding as many
- 11 -
women in each state as possible who want to work
in the Campaign and placing them at the highest
levels possible. This operation will proceed as
follows:
1.
Starting with the primary states in
their chronological order, we will prepare lists of
women to present to the state Nixon Chairman. Each
woman shall be identified by interest and talent.
These lists shall be compiled from diverse sources,
political, professional, volunteer groups, etc. and
each woman will be carefully checked out.
2. Hauser will meet with each prospective
Nixon state Chairman to impress upon him or her the
integrated campaign philosophy and to assure that
women are placed in top posts in the state organi-
zation (e.g., finance, administration, speakers bureau).
3. Wherever first-class women are located, they
will be proposed as state Nixon Chairmen. The campaign
structure in the states should include as many women
as possible in the top spot.
4.
Hauser will meet with the Republican
- 12 -
National Committee at its December, 1971 meeting,
at the invitation of Chairman Dole and Vice-Chairman
Armstrong, to elaborate on this new approach and
the importance of sensitivity throughout the campaign
to the new self-awareness of American women.
5. Hauser will meet individually with National
Committeewomen and State Vice-Chairmen (or women
Chairmen) to gain their full support and backing for
the new approach and assistance in placing top women in
such state campaign structure.
6. We do not intend to urge the appointment of
a state female co-chairman or vice-chairman. If a
given state group wishes to proceed this way, we shall
not object as freedom of choice should prevail and
reflect local sentiment. We do intend, however, to
get women into all phases of the state campaign. This,
in itself, is a major campaign aim, for, in our view, its
accomplishment and respective publicity will move more
women voters for Nixon than any traditional sale of
trinkets program. Women want to do something meaningful
in the campaign, and the first step is to get women into
- 13 -
meaningful posts, where they will be visible, publicized
and proud of the President who carried out a long heard
but never fulfilled promise in past campaigns.
- 14 -
STAFF REQUIREMENTS AND BUDGET THROUGH NOVEMBER,
TO IMPLEMENT CAMPAIGN AIM
1.
At Headquarters, Hauser will be staffed with:
a. Mrs. Nancy Steorts, executive director,
age 34, budgeted at $15,000/$18,500 -
salary; and
b. Mrs. Marianne Cox, research assistant-
executive secretary, budgeted at $8,500 -
salary; age 26.
2. Commencing January, 1972, a field director
will be required to travel to the various states to
review the implementation of organization and programs.
Candidate is Mrs. Bucky Kaiser, Mid-West Regional Direc-
tor for Women for Nixon in 1968, age mid-50. She is
from Ohio, well known to Republican and volunteer
organizations and highly recommended by Frank Dale. She
will be budgeted at $15,000 - salary plus travel expenses,
budgeted at approximately $3,5000.
3.
Travel expenses for Hauser and staff:
Budgeted at $5,000.
- 15 -
TOTAL BUDGET FOR STAFF AND TRAVEL:
Hauser
$35,000
(effective January, 1972)
Executive Director
$15,000
(effective October, 1971)
$18,500
(effective January, 1972)
Research Assistant & $ 8,500 (effective October, 1971)
Secretary
Field Director
$15,000
(effective January, 1972)
Total: Approximately $77,000
Travel expenses through November, 1972: Approximately $10,000
Total: Approximately $87,000
Approved
Disapproved
Comment
B.
Publicity as to Campaign Aim in the States
As our organizational aim is carried out in the
various states, we will develop a publicity program to
be submitted to each state Nixon publicity director.
1. This publicity program will include suggested
themes to be pressed in local newspapers and on local
media to demonstrate the fact of women in the top spots.
2. Hauser and/or a staff member will arrive
locally to help launch such a program, with appearances
on the media.
This aim will be to prove that the Nixon Campaign
really means it as to women, that integration of women
is reality and not mere campaign talk.
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Budget:
No additional Cost
Approved
Disapproved
Comment
C.
National Publicity for Major Magazines, Radio
and T. V.
McGovern and Muskie, in particular, have made many
high sounding speeches as to top positions women would
hold in their administration, but have been roundly
criticized for their failure to date to include any
women in top positions in their respective campaign
organizations.
We, therefore, should promote national publicity
to show that we act rather than talk about the matter.
SUGGESTED ITEMS:
1.
Flim clip of women at work at Headquarters
in Washington, showing them in all different phases
of campaign work. If this is good, it can be used
locally as well for national TV advertising. This type
of film should be used relatively early in mid-1972,
before the Republican Convention, to help deflate the
- 17 -
suggestion that the women's angle is being pushed
purely as an election gimmick.
2.
Arranging for picture stories of same with
Life, McCalls, Good Housekeeping, etc. Stress is on
the number, youth, diversity of background and talent
of the women at headquarters.
3.
Arranging for interviews of top women across
the country who are working for Nixon.
Budget: Film to be part of general advertising budget -
estimated cost $10,000.
Approved
Disapproved
Comment
PART III
SENSITIVITY APPROACH AT THE REPUBLICAN NATIONAL CONVENTION
Many more women will be delegates or alternates
to the 1972 National Convention than ever before. This
fact will be highlighted by the media, particularly since
the Democrats are sure to have credentials and floor fights
under their new rules which will require, among other things,
women delegates in proportion to the total population (52%)
- 18 -
The Republicans have a great chance to show we are
integrating women at all times with the numerically
dominant group of men without need for bitter public
fights.
Our aim can be accomplished as follows:
1.
Any time the President or Campaign Manager
meets with a group of delegates, an adequate to large
percentage among them should be women. All male
meetings should be completely out. Nothing today will
more outrage a woman delegate, even a Republican dele-
gate of middling years, than to be excluded from the
"important stuff", because she is a woman.
2. The Campaign Manager should delegate important
Convention tasks to women staff assistants as well as to
men. It would be a healthy matter (and word would surely
get around) for women assistants to meet state chairmen
and key delegates on major items.
The fact of this being done will reach the media.
It will make news. It will be heard by American women
if it is real. The publicity value of sending a woman
staffer to meet with Rockefeller or Reagan or any name
person on behalf of the President or the Campaign
Manager would be tremendous.
- 19 -
3.
Women, especially young women, should be
used as aides, chauffers, ushers, etc. in the same
ratio as men. We firmly believe women in costumes
suggesting their use is purely decorative should
be avoided.
4.
No special events will be planned by our
organization for women delegates or alternates. All
are free to meet Hauser and her staff, as well as other
top people, and we will be available to them as we are
to all delegates.
5.
No special events such as fashion shows will
be planned for spouses of delegates (which group
incidentally includes men) Any such event is purely
for the National Committee to arrange and, in our
opinion, should be minimized. However, it would be
helpful for women who wish to be briefed on the issues
to meet with White House or Department aides as to the
Administration's record, Cabinet wives might be available
to hold meetings with women at the convention.
Budget: Travel and Housing of Hauser and Staff is to be
included in overall Convention Budget. Cost: Approximately
$2,000.
- 20 -
Approved
Disapproved
Comment
PART IV
PREPARATION FOR THE CAMPAIGN - PERIOD JANUARY - JULY 1972
A.
In addition to the organizational operation
outlined above, substantive material must be prepared
for use in the Campaign in itself, to be furnished by
National headquarters to the states.
The following is suggested:
1.
A periodic newsletter for the state organizations.
This will be a chatty newsletter 1) to relate
experiences of women in the various states; 2) to stress
the issues which appear to be the most basic and to
suggest methods of dealing with them; 3) to provide
speakers materials, ideas for public events, suggested
local programs of interest to women.
The newsletter might be called "In the Know"
It should be directed for the use of men as well
as women. Anecdotes as to top women will be included
so as to show how women are integrated in the campaign.
It will be reproduced cheaply by Xerox.
- 21 -
We propose that the newsletter be mailed on a
monthly basis at first, and stepped up to a bi-weekly
basis as the campaign draws nearer.
Budget:
$10,000, including Postage.
Approved
Disapproved
Comment
2.
Basic Campaign Flyer
We propose a basic flyer, to be distributed to
the states in August, which will provide a campaign
activity for housewives and others who have time to
spend on the telephone.
This flyer will be called "Poll-at-Home for the
President".
In a few words on quotes, the flyer will highlight
Nixon's acts or positions on five or six major items.
The reader will be asked to choose the one item she
deems most important in Campaign '72. She will then be
asked to call 25 of her friends and neighbors to ask
their views (in effect, to see if they agree with her),
and to make a poll tally. The last sheet will be a tally
page which she will be asked to send in to Headquarters
by October 1, 1972.
- 22 -
In this way, the woman participant is approached
on the basis of her mind, rather than her trinket
selling abilities. She will have an incentive to
call other women to see if they agree with her views
as to what is most important in Campaign '72. She
will focus on Nixon in the process, as will her
friends. Others in her family might join in the game.
For those women who come to local headquarters
to do telephone calling, there is the chance to play
the polling game on a wide scale, initiating others
to join in.
Budget: $10,000, Cost of printing and mailing and
basic supply of one million pieces.
Approved
Disapproved
Comment
3. Buttons
We. propose a button for women with appropriate
words and design.
Budget:
$14,000
Approved
Disapproved
Comment
- 23 -
B.
In the period January - July, 1972, we
propose to hold a series of meetings with knowledge-
able women to tackle the substantive women's issues.
1.
We plan to hold a series of informal
meetings with women leaders in the following areas:
a)
Education
b)
Government Employment
c)
Health Services and Professionals
d)
Business and Industry
e)
Domestic Services
2.
The aim is to probe the real problem women
face in these fields of employment. We will thus
manifest the President's concern for and interest in
the practical, day-to-day problems women meet.
3.
The participants will be chosen with a view
to their organizational connections. They will
undoubtedly communicate the fact and content of the
meeting to their membership through newsletters, and
thus give us a direct entree into the vast membership
of professional and occupational groups in the best
possible way -- through manifestation of our genuine
concern for them as people.
- 24 -
4.
We also plan to meet informally with leaders
of responsible women's groups including NOW and the
women's political caucus, to reach out and to elaborate
on the President's interest in the advancement and
participation of women.
Budget: $10,000, fund to be used to finance travel
of participants where need be, meeting room in a hotel
and lunches.
Approved
Disapproved
Comment
PART V
THE CAMPAIGN (SEPTEMBER - ELECTION DAY, 1972)
By Labor Day, 1972, the message of our Campaign
Aim should have gotten across on a solid basis. The
Campaign period will consist of reinforcement of the
above programs, intensification of publicity and
application of the following approaches by the President
himself to ensure appreciation of the new sensitivity
and self-awareness of women:
1.
When the President comes to a particular town,
the greeting party at the airport should include a sub-
- 25 -
stantial number of women dignitaries. Photos should
always show men and women greeting him, and he them
equally.
2. When the President sits down to meet with
local leaders or politicians, the group must include
women. All male meetings should be avoided.
3. His general campaign speeches should include
references to "men and women". He should assure the
same level of interest and involvement of women as of
men -- treat all the women in his audiences with the
same respect for intelligence and involvement. Separate
remarks addressed to the women should be avoided.
4. He should find a few appropriate mixed
audiences and/or select top women's groups during the
campaign where he can deal with the women's substantive
issues. These speeches will be reproduced and we will
distribute them to the states for the special interest
of women.
5. The President and Mrs. Nixon should take
every opportunity to meet with leaders of key women's
organizations.
- 26 -
PART VI - SUMMARY
The Campaign aid of integrating women into all
phases of operations in prominent positions is
organizational, yet serves the substantive purpose
of recognition by Nixon of the new self-awareness
of women. As the aim is carried out, it will be
publicized and highlighted through films, TV, maga-
zines and newspaper stories. It will be supplemented
by meetings with leaders of womens' organizations in
order to deal with real women's issues. Above all, it
will be implemented by the President's own appeal to
women voters predicated on his appreciation of the new
self-awareness of women.
- 27 -
BUDGET SUMMARY
Staff:
Through Election Day
Salary Approximately
$77,000.00
Travel Approximately
10,000.00
Total
$87,000.00
Republican National Convention:
Travel and Housing of Staff
$ 2,000.00
Newsletter -- "In the Know"
10,000.00
Film Clip on Women at Work
in Campaign
10,000.00
Flyer -- "Poll-at-Home for
the President
10,000.00
Buttons
14,000.00
Meetings of Women Organization
Leaders
10,000.00
Contingency
9,500.00
Total Grand Budget $152,500.00
Approved
Disapproved
Comment