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Source Description
This file contains:
Handwritten notes (author unk) RE: Harry Dent. 10 pgs. [Subject: Campaign] [Other Document], no date
Handwritten notes (author unk) RE: Fred LaRue. 1 pg. [Subject: Campaign] [Other Document], no date
Handwritten notes (author unk) RE: Cliff Miller. 2 pgs. [Subject: Campaign] [Other Document], no date
Handwritten notes (author unk) RE: Jack Gleason. 3 pgs. [Subject: Campaign] [Other Document], no date
From Rumsfeld to Haldeman RE: (unk). 1 pg. [Subject: Campaign] [Memo], 1/22/1972
Handwritten notes (author unk) RE: Don Rumsfeld. 20 pgs. [Subject: Campaign] [Other Document], no date
Handwritten notes (author unk) RE: Magruder's projects. 5 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: Dailey's excellent meeting with the Attorney General. 22 pgs. [Subject: Campaign] [Memo], no date
Page 17 of possible news summary. 1 pg. [Subject: Campaign] [Other Document], no date
From Haldeman to (for) the President's File RE: Meeting with the Attorney General, Jan. 3, 1972. 11 pgs. [Subject: Campaign] [Memo], 1/31/1972
From Strachan to Haldeman RE: Republican National Convention/use of flag placards. 5 pgs. [Subject: Campaign] [Memo], 2/3/1972
From Roberts to Strachan RE: attached memo concerning books on various Interest Groups. 7 pgs. [Subject: Campaign] [Memo], 1/28/1972
Handwritten notes (author unk) RE: Monday campaing strategy meeting. 1 pg. [Subject: Campaign] [Other Document], no date
From Haldeman to unk recipient ('action memo') RE: "approach to Blacks." 1 pg. [Subject: Campaign] [Memo], 1/24/1972
From Strachan to Haldeman RE: Attorney General approved letter listing delegates for the New Hampshire primary. 7 pgs. [Subject: Campaign] [Memo], 1/20/1972
From Rietz to Strachan RE: ORC presentation on youth polling results. 1 pg. [Subject: Campaign] [Memo], 1/21/1972
From McWhorter to Mitchell RE: San Diego convention. 2 pgs. [Subject: Campaign] [Memo], 1/20/1972
From Garment to Haldeman RE: attached memo concerning thoughts on documentaries. 5 pgs. [Subject: Campaign] [Memo], 1/18/1972
From Joanou to Strachan RE: Primary creative strategy statement. 4 pgs. [Subject: Campaign] [Memo], 1/25/1972
From Strachan to Haldeman RE: package of Buchanan's memoranda and planned talks. 2 pgs. [Subject: Campaign] [Memo], no date
From Joanou to Haldeman RE: promotion materials. 7 pgs. [Subject: Campaign] [Memo], 1/18/1972
From Strachan to Haldeman RE: Attorney General's approved $70,000 direct mail effort in New Hampshire. 16 pgs. [Subject: Campaign] [Memo], no date
From Flemming to Strachan RE: attached names and addresses of those confirmed to serve as state chairmen. 6 pgs. [Subject: Campaign] [Memo], 1/24/1972
From Strachan to Haldeman RE: attached letter to be signed for Muskie. 6 pgs. [Subject: Campaign] [Memo], no date
Draft from Malek to Haldeman RE: role in support of re-election. 7 pgs. [Subject: Campaign] [Memo], 1/28/1972
Scholar Source Context
Document identity
localId
26145930
label
WHSF: Contested, 28-2
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145930
sourceUrl
contentType
document
title
WHSF: Contested, 28-2
description
This file contains:
Handwritten notes (author unk) RE: Harry Dent. 10 pgs. [Subject: Campaign] [Other Document], no date
Handwritten notes (author unk) RE: Fred LaRue. 1 pg. [Subject: Campaign] [Other Document], no date
Handwritten notes (author unk) RE: Cliff Miller. 2 pgs. [Subject: Campaign] [Other Document], no date
Handwritten notes (author unk) RE: Jack Gleason. 3 pgs. [Subject: Campaign] [Other Document], no date
From Rumsfeld to Haldeman RE: (unk). 1 pg. [Subject: Campaign] [Memo], 1/22/1972
Handwritten notes (author unk) RE: Don Rumsfeld. 20 pgs. [Subject: Campaign] [Other Document], no date
Handwritten notes (author unk) RE: Magruder's projects. 5 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: Dailey's excellent meeting with the Attorney General. 22 pgs. [Subject: Campaign] [Memo], no date
Page 17 of possible news summary. 1 pg. [Subject: Campaign] [Other Document], no date
From Haldeman to (for) the President's File RE: Meeting with the Attorney General, Jan. 3, 1972. 11 pgs. [Subject: Campaign] [Memo], 1/31/1972
From Strachan to Haldeman RE: Republican National Convention/use of flag placards. 5 pgs. [Subject: Campaign] [Memo], 2/3/1972
From Roberts to Strachan RE: attached memo concerning books on various Interest Groups. 7 pgs. [Subject: Campaign] [Memo], 1/28/1972
Handwritten notes (author unk) RE: Monday campaing strategy meeting. 1 pg. [Subject: Campaign] [Other Document], no date
From Haldeman to unk recipient ('action memo') RE: "approach to Blacks." 1 pg. [Subject: Campaign] [Memo], 1/24/1972
From Strachan to Haldeman RE: Attorney General approved letter listing delegates for the New Hampshire primary. 7 pgs. [Subject: Campaign] [Memo], 1/20/1972
From Rietz to Strachan RE: ORC presentation on youth polling results. 1 pg. [Subject: Campaign] [Memo], 1/21/1972
From McWhorter to Mitchell RE: San Diego convention. 2 pgs. [Subject: Campaign] [Memo], 1/20/1972
From Garment to Haldeman RE: attached memo concerning thoughts on documentaries. 5 pgs. [Subject: Campaign] [Memo], 1/18/1972
From Joanou to Strachan RE: Primary creative strategy statement. 4 pgs. [Subject: Campaign] [Memo], 1/25/1972
From Strachan to Haldeman RE: package of Buchanan's memoranda and planned talks. 2 pgs. [Subject: Campaign] [Memo], no date
From Joanou to Haldeman RE: promotion materials. 7 pgs. [Subject: Campaign] [Memo], 1/18/1972
From Strachan to Haldeman RE: Attorney General's approved $70,000 direct mail effort in New Hampshire. 16 pgs. [Subject: Campaign] [Memo], no date
From Flemming to Strachan RE: attached names and addresses of those confirmed to serve as state chairmen. 6 pgs. [Subject: Campaign] [Memo], 1/24/1972
From Strachan to Haldeman RE: attached letter to be signed for Muskie. 6 pgs. [Subject: Campaign] [Memo], no date
Draft from Malek to Haldeman RE: role in support of re-election. 7 pgs. [Subject: Campaign] [Memo], 1/28/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
2
>
Campaign
Other Document
Handwritten notes (author unk) RE: Harry
Dent. 10 pgs.
28
2
>
Campaign
Other Document
Handwritten notes (author unk) RE: Fred
LaRue. 1 pg.
28
2
Campaign
Other Document
Handwritten notes (author unk) RE: Cliff
Miller. 2 pgs.
28
2
Campaign
Other Document
Handwritten notes (author unk) RE: Jack
Gleason. 3 pgs.
Wednesday, July 29, 2015
Page 1 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
2
1/22/1972
Campaign
Memo
From Rumsfeld to Haldeman RE: (unk). 1 pg.
28
2
Campaign
Other Document
Handwritten notes (author unk) RE: Don
Rumsfeld. 20 pgs.
28
2
Campaign
Other Document
Handwritten notes (author unk) RE:
Magruder's projects. 5 pgs.
28
2
Campaign
Memo
From Strachan to Haldeman RE: Dailey's
excellent meeting with the Attorney General.
22 pgs.
28
2
>
Campaign
Other Document
Page 17 of possible news summary. 1 pg.
Wednesday, July 29, 2015
Page 2 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
2
1/31/1972
Campaign
Memo
From Haldeman to (for) the President's File
RE: Meeting with the Attorney General, Jan.
3, 1972. 11 pgs.
28
2
2/3/1972
Campaign
Memo
From Strachan to Haldeman RE: Republican
National Convention/use of flag placards. 5
pgs.
28
2
1/28/1972
Campaign
Memo
From Roberts to Strachan RE: attached
memo concerning books on various Interest
Groups. 7 pgs.
28
2
Campaign
Other Document
Handwritten notes (author unk) RE: Monday
campaing strategy meeting. 1 pg.
28
2
1/24/1972
Campaign
Memo
From Haldeman to unk recipient ('action
memo') RE: "approach to Blacks." 1 pg.
Wednesday, July 29, 2015
Page 3 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
2
1/20/1972
Campaign
Memo
From Strachan to Haldeman RE: Attorney
General approved letter listing delegates for
the New Hampshire primary. 7 pgs.
28
2
1/21/1972
Campaign
Memo
From Rietz to Strachan RE: ORC
presentation on youth polling results. 1 pg.
28
2
1/20/1972
Campaign
Memo
From McWhorter to Mitchell RE: San Diego
convention. 2 pgs.
28
2
1/18/1972
Campaign
Memo
From Garment to Haldeman RE: attached
memo concerning thoughts on
documentaries. 5 pgs.
28
2
1/25/1972
Campaign
Memo
From Joanou to Strachan RE: Primary
creative strategy statement. 4 pgs.
Wednesday, July 29, 2015
Page 4 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
2
Campaign
Memo
From Strachan to Haldeman RE: package of
Buchanan's memoranda and planned talks. 2
pgs.
28
2
1/18/1972
Campaign
Memo
From Joanou to Haldeman RE: promotion
materials. 7 pgs.
28
2
>
Campaign
Memo
From Strachan to Haldeman RE: Attorney
General's approved $70,000 direct mail
effort in New Hampshire. 16 pgs.
28
2
1/24/1972
Campaign
Memo
From Flemming to Strachan RE: attached
names and addresses of those confirmed to
serve as state chairmen. 6 pgs.
28
2
Campaign
Memo
From Strachan to Haldeman RE: attached
letter to be signed for Muskie. 6 pgs.
Wednesday, July 29, 2015
Page 5 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
2
1/28/1972
Campaign
Memo
Draft from Malek to Haldeman RE: role in
support of re-election. 7 pgs.
Wednesday, July 29, 2015
Page 6 of 6
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 308
Folder:
15 Campaign-Jan. 18, 1972
Document
Disposition
6
Retain
Open
7
Retain
Open
8
Retain
Open
9
Return
Private/Political Notes, "Harry Dent, " n.d.
10
Return
Private/Political Notes, "Fred La Rue," n.d.
11
Return
Private/Political Notes, "Cliff Miller,' " n.d.
12
Retain
Open
13
Return
Private/Political Notes, "Jack Gleason, n.d
14
Return
Private/Political Notes, "Don Rumsfeld, n.d.
15
Return
Private/Political Notes, "Magruder's Projects." n.d.
16
Return
Private/Political Note, Strachan to HRH, 1-27-[72]
17
Return
Private/Political Closkey filed for the ..." n.d
18
Return
Private/Political Memo, HRH to the President's F16, 1-31-72
19
Return
Private/Political Memo, Strachan to HRH, 2-3-72
20
Return
Private/Political Note, Roberts to Strachan, 1-28-72
21
Return
Private/Political Notes, "Mon- Camp Strategy... 1-24-[72]
22
Return
Private/Political Action Memo from HRH, 1-24-72
23
Return
Private/Political Note, Strachan to HRH, 1-20-72
24
Return
Private/Political Memo, Rietz to Strachan, 1-21-72
25
Return
Private/Political Memo, McWhorter to Mitchell, 1-20-72
26
Return
Private/Political Note, Garment to HRW, 1-18-72
27
Return
Private/Political Memo, Joanou to Strachan, 1-25-72
28
Retain
Open
29
Retain
Open
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 308
30
Return
Private/Political Note, Strachan to HRH, 1-19-[72]
32
Return
Private/Political Memo, Joanou to H [R4], 1-18-72
33
Return
Private/Political Note, Strachan to HRH, 1-19-[72]
34
Return
Private/Political Memo, Flemming to Strachan, 1-24-72
35
Return
Private/Political Note, Strachan to HRW, 1-27-[70]
36
Retain
Open
37
Return
Private/Political Draft memo, Malek to HRH, 1-28-72
38
Retain
Open
39
Retain
Open
Hany Dent
1
He believes that the P "dropby"
at the Boe Brown dinner was one
of the most important, successful,
politically astate moves made
toward blacks in this administristin;
2
Hugh ratham may seelland
win the n. C. Senate seat in 1972;
Pete Domenici may leat Dave
nomination to seek the
Corgo for they new Mexico Senate
Senate seat.
@
B
Thruston morton may
lead a key drive to get Louie nunn
into then Senate race if there is
some financial assistance.
4
The hirst test practical of the Harry
Dent theory of obtaining black votes
has developed since your meeting
with Mr. Dent during the week of
Jan 12. Don Johnson of the
NA reports that the Urban heaque
claims that the P. foromised
in oval Phice meetings
Whitney Young A 9 million in
male work projects. Dent says
here is no written record of this
Dent says ben
promise her Garment is on
atrip so has will favor creating
these pols for the Unban League. Garment
I am not sure whether you have
discussed Dent's theory of Socillern
beack not voters contacted w/ohe the AG. AG. Dent has
has not been contacted personally because
be isout of on atrip and unavailable.
Dent is convineed Don Johnson
concept this request without unlue
political place. Dent strongly recommeds
that he do so, and that/available any
funds any be channelled to Dent/Boe
Brown recreited blacks who can
X deliver Der the P. on nov. 7, 1972.
Recommendation:
of you have not discussed the
Dent / Brown theory w/the AG,
Dent should be advised to do so
and then sollow the AG's advice
on the dioposition of the Urban League
request. A - D - C 1
4
Rose mary Woods and
Oard mae Gregor were nerted to
Hany Dent's Political doones Group
meeting but did-not attend at that
meeting all strongly urged that you
tell Fronx Gralespeare to male
sure no USI A prestige poll semilar
to the one that damaged nixon in 1960
terelea is conducted in 1972,
was prepared
of I prepared A talding paperf for you,
but there was morely only Aa cheel (v) ion
(originalatturbasat) (original attachol of at
the covers memorandum and with
no indication whether you accepted or
rejected the advice of the Political doores
group.
Yes, H will cerrer with
S
no, the Scralepeare AG will cover with
1
neither, Hotel AG will wven,
Other
drop the suggestion
according to maguder, rumors
are circulating in the Washington
press corps that Phallespeare
will be leaving USIA to
helled with the AG
join the Compaign magruder
confirmed that Shallespeare will
not join the compaign
January 25, 1972
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.J. 12066, Section 6-102
By EL
,
Date 3-29-82
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
THE ATTORNEY GENERAL
FROM:
HARRY S. DENT ASD
SUBJECT:
North Carolina and New Mexico
Senate Races
Hugh Chatham, the manufacturer of Chatham blankets,
will decide Thursday about running for the U. S. Senate
in North Carolina. The North Carolina GOP Congressmen,
the State GOP Chairman, and Senator Dominick all want
him to make the race. He can win because he has the
prestige, the name, the money, and the ability.
His father, Thurmond Chatham, was a Congressman for
several years and his wife is a Morehead, another big
name in North Carolina.
In New Mexico, a poll caused Ed Foreman to drop out
of the race for the nomination, leaving Pete Domenici
to fight Dave Cargo for the nomination. Bob Anderson
now believes for the first time we may be able to win
this seat with Domenici.
copy for Mr. Haldeman
January 26, 1972
DETERMINED TO BE AN
ADMINISIRATIVE MARKING
E.O. 12085, Section 6-102
By ER NAME, Date 3-29-82
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
THE ATTORNEY GENERAL
FROM:
HARRY S. DENT PSD
SUBJECT:
Kentucky
John Kerr, the Kentucky GOP Chairman, will not seek
re-election at the state convention in April because
these past four years have cost him too much in
family life and business. He says he will get a
good man lined up as his successor. I am convinced
there is no way we could talk him into staying on.
Actually, while he is a good man, he is not a real
ball of fire.
Kerr says Thruston Morton is ready to lead a drive
to get Nunn into the Senate race. He knows Nunn is
looking for some outside financial assistance and
much encouragement, otherwise he will stay where he
is making $60,000 per year. While he hears there may
be something like skeletons around, he has no knowledge
of any such thing, and would strongly favor getting
Nunn to run. He does believe we should allow things
to cool for a little bit. In the meantime, there
are others expressing an interest.
copy for Mr. Haldeman
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D C 20006
January 24, 1972
(202) 333-0920
CONF IDENT IAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Political Issues Group Meeting
Wednesday, January 19, 1972
Those invited to attend the meeting were:
Anne Armstrong
Edwin Harper
Robert J. Brown
Rita Hauser
Ken Cole
Herbert Klein
Charles Colson
John Lehman
Bob Dole
Clark MacGregor
Senator Peter H. Dominick
Ray Price
Thomas B. Evans
Donald Rumsfeld
Robert Finch
William Safire
Leonard Garment
Gordon Strachan
Roy Goodearle
Robert Teeter
Bryce Harlow
William Timmons
Rose Mary Woods
Those in attendance were:
John Andrews (for Ray Price)
Herb Klein
Bob Brown
John Lehman
Ken Cole
Gordon. Strachan
Harry Dent
Van Shumway (for Jeb Magruder)
Tom Evans
Bill Timmons
Mr. Peter Peterson presented our international trade policies and the
Administration's recent actions to strengthen our international trade
position in light of the impact that these policies may have on the
campaign.
Mr. Peterson clearly outlined the revolutionary nature of the President's
trade initiatives. In the past 25 years our trading position has been
secondary to what Dr. Kissinger calls doctrinal issues. We have been
CONFIDENTIAL
-2-
willing to strengthen our military and diplomatic posture at the expense
of our trading relationships. The President's actions in devaluing the
dollar, in imposing a surtax, and in assuming a new international trading
posture, have fundamentally altered our international priorities. In an
economic sense, we have taken action to put America first.
The objectives of our actions have been to base our trading position upon
a realistic foundation and to structure a world economy which will be
consistent with long term fundamental U.S. interests. When one examined
future trends such as declining agricultural exports, declining indus-
trial exports, and an increasingly unfavorable balance of trade account,
it is clear that strong actions were required. In fact, the temporary
surcharges and the devaluation were less stringent measures than others
which might have been used.
The Administration's policies, Mr. Peterson believes, are policies which
are meeting with considerable approval in the agricultural community and
in places where local industries are losing foreign sales. However, Mr.
Peterson did point out that despite the approval which the policies might
find within the country, and the respect which they may be gaining abroad,
nonetheless polls might be taken which do not show heightened U.S. pres-
tige. It is particularly important (after our surcharge) that there not
be a world-wide USIA poll taken, such as the one leaked in 1960, since
such a poll could easily not be favorable to the President's interests. A
negative poll would draw negative reactions from exactly the same segments
of the population which are in favor of our realigned posture.
Mr. Peterson outlined two distinct points of attack which the Administra-
tion is likely to face in the coming year. First, there is the criticism
alluded to in Senator Muskie's announcement for the Presidency, that the
President has not been tough enough and has had to face a "forced devalua-
tion." The answer to this charge is that the IMF does not have leverage
against strong nations, such as the Japanese, who have been allowed to ex-
port their potential domestic problems to the U.S. by having an artifici-
ally high rate of employment. The devaluation helped to force fairness in
comparative international trading positions. It helped to establish re-
lationships on the basis of reality.
The second line of criticism which may be leveled at the Administration's
trading policies lies in the fear that there may be hidden costs to our
improved relations with China and the Soviet Union. How can our policy be
effective if it is making the Europeans and other allies more tense? It
is charged that we are making new friends at the cost of our old ones when
we open trading relations with the Peoples Republic of China and alienate
the Nationalist Chinese. The answer is that this Administration does not
limit its concentration to surface problems, but governs its actions ac-
cording to future needs and a realistic appraisal of our long term national
interests.
-3-
Finally, in addition to these criticisms which may arise during the course
of the next year, there remains the threat of legislation with a grab bag
of unwanted amendments which would confront the President with hard
choices immediately prior to the election. Though our strategy to counter
this threat will be to delay and stifle such legislation, Mr. Peterson
pointed out that our position cannot be one of acceptance of the status
quo. Rather, we will want to position the Administration as seeking to
better the position of the nation in relation to the changing realities
of the world, making certain that we are maintaining our position as the
foremost nation in the world.
HARRY S. DENT
ONY
Fred ha Rue
He has began sitting in
the Campaign Strateges meetings,
wording with Flemming 1 and
genewlly making a contribution
te the campaign
The AG has asked ha Rue
to asserme supervisory control
of One RNC. In that connection,
ha Rue has asked Out you send
the memorandum attached
at Tal A to the WH staff
It would enable ha Rue to
determine whom who coasling/what for #
at the Rnc
Cliff Miller
On Jan 27 miller told
the AG that Hany Flemming
and the field operation the needed
to has Fred Lahae to add
stature and ability. The AG
agreed and plans on meeting
with Flemming and ha Rue
on this week.
The A G twed miller that
the time of he planned on
Descursing the times date of his
would set the
official more to 1701 with
in a disussion with
A
the P over U-last wee on Jan 29.
Miller does not know what wasdended.
1/26
CA m
1
WIll womm AG 1/27
that ha Rue focus on
Flem operation
atore STATE Jerryn EX AG
-in addition to the RNC in
unofficial capacites
2
Roges tiles - a "cloud "over In/WH.
3
Dailey-docellent w/AG -
2 his
1 Memo
- -NY agency thinking $15 people
- Referred to AG as Ormol Bel.
AG - #5 of people, types
Ocwc mtas - whe CAM lete AG A
- not yes, + Shum also
5
Shammay -mere plays 1/31
Dent
unusual
VA
- by U rban League $9, mil
P. committed to Whitney Young
Badpress -RIL
back unwerd
Back to Garment. yes
Don Johnson not inclined Then Gorment
rather put H their So.
"help fund Ure. hea, c Dent- nobensfit/ to put fund people One hea a
malle work.
fack Bleasen
as you know Jack Gleason's
name has appeared in the recent
"mill money "storigs in the Star
Gleason is "sechand hed up with
this type of material appearing in the press.
and Eleanor Willias
Gleason blames Bol O' Dell/at the
RN C. However, G lesson is also mod
at Colson stemming from Coloen's
"Aummoning" him to his office and
"accusing" Gleasen of leading
derogatory information to the press
about Coloon. Gleasen is seeding
advice whether he should have
Desissoon
a quieter off- the - record/with
to demonstrate
Orat G learn is a "nice"
reporters fales Whitever and Pall.
guy.
It's hard to
f
Fout I Amagine a worse idea
than to havery Gleason talk with
reporters, but Etorel G leason I
would check
— Yes, Gleasen see reporters
-
no, Gleason should continue
to avoid reporters
- 0 Ocer
2/1
Benham - key sts - trand
lee
Jack Gleason - sick + hed up w/material
in press. - "he lealing it - Reconsider the lowkey
Jules Whitever + Poll, thrown out office
dealingal)
- fack should lete able "nice"a reporter
- wants no story but once met
Boe O'Dell 1 + dear Charles Wesen,
Gleason would think his nice guy
who permoned to his office
w/ accus that Gleasen leaked
into to press to screw cwc.
EXECUTIVE OFFICE OF THE PRESIDENT
COST OF LIVING COUNCIL
WASHINGTON, D. C. 20507
January 22, 1972
MEMORANDUM FOR:
BOB HALDEMAN
FROM:
DONALD ? RUMSFELD
CONFIDENTIAL
DETERMINED TO BE AN
ADMINISTRAT in .....KING
E.O. 12005, Section 6-102
By Ep Date 3-29-82
Don Rumofeld
One memorandum on care
Conservative penitment procedure in
England jand anived another ON One
Indiana stuation, copies of which
were sent to Flemming, magueler, and
Stans, anived but
an anonymous
memor on the Indiana situation
urges All cultivation of Iwing
Arwin Miller.
January 22, 1972
CONFIDENTIAL
DETERMINED TO BE AN
WING
E.O. 12085, Section 6-102
By EP- , Date 3-29-82
MEMORANDUM FOR:
BOB HALDEMAN
Attached is a memo on Indiana which I thought you might want to see.
SUBJECT:
Indiana Political Situation
Since adjournment the pathetic situation in Indiana Republican
politics has somewhat improved.
A major irritant was removed last week withthe forced resignation
of State Chairman John Snyder. The position is being filled
temporarily by James Neal, of Noblesville, a newspaper editor who
is neutral and acceptable to all factions.
Mayor Lugar and National Committeeman Bulen are in town this week
for meetings with Congressmen and other Hoosier-types in
Washington.
Lugar believes the President is in good shape in Indiana despite
the internal party disorder, and Dick believes the removal of
Snyder paves the way for an internal truce through November.
I am also advised confidentially by Gerald L. Olson, Assistant
and Political Advisor to Irwin Miller, Chairman of the Cummins
Engine Company, that the time is ripe for lining up Miller for
the President's re-election effort.
As you know, Irwin Miller, the single most powerful individual
in our state, went with Rocky in 1968.
Olson, a former Rockefeller employee, advises that Miller is
impressed with the Nixon record and would readily bound aboard
the Nixon team if invited.
Also, Olson says that Miller is disillusioned by the lack of real
results he sees from his devotion and work as a philantropist,
liberal spokesman, architectural pace maker and other altruistic
pursuits. Miller realizes that he is outside of the real arena.
Miller is surrounded by intellectuals who talk in abstracts, but
ADMINISTRATIVELY CONFIDENTIAL
2
ADMINISYRATIVELY CONFIDENTIAL
Miller has come to the conclusion he can't sit on his pile of
money in Columbus and effect any real change.
I don't know what the best method would be to open up this
rapport with Miller, but it would be advantageous for the
President. Miller's influence is not limited to Indiana but
extends nationally in the areas of church, industry, arts,
finance, education and science.
ADMINISTRATIVELY CONFIDENTIAL
January 18, 1972
MEMORANDUM FOR:
JOHN MITCHELL
FROM:
DONALD RUMSFELD
Attached are some notes and clippings on Lord Woolton, which
I think you might find of interest.
CC: H. S. Flemming
H. R. Haldeman
J. S. Magruder
Secretary Stans
NOTES FROM A TALK WITH LORD WOOLTON AT THE ANNUAL
CONSERVATIVE MEETING AT BOURNEMOUTH
=
Woolton says that the best way to win votes is through what he
calls "operation doorstep". He says it is not so much what is said, but
how you say it.
Workers for the Conservative party are trained at Swinton College
on how to meet and how to talk to people in all levels of society. (Labor
particularly). These trained people go out to the constituencies and
there educate other people on how to make contacts.
Woolton feels that newspapers, radio and television are not nearly
so effective in winning votes as talking to voters in their own homes. He
uses the phrase, "Con version is a personal matter". They operate like
the Jehovah's witnesses do in this country.
He has tried in every way to make Conservatism a holy crusade.
He honestly believes that Socialism is a disease and that is important to
get people whipped up into a fury about the dangers of Socialism.
At the same time, Woolton doesn't believe in name-calling. In fact,
he was very proud of having gone through the entire literature of the party
and cuttting out every derogatory reference. He believes in preaching
the Conservative gospel and letting them preach their own. He himself
claims that he always refers publicly to Mr. Attleee in the most respectful
manner In fact, he calls him "Mr. Attlee, my respected opponent".
- 2
The last campaign preached the gospel of the Conservative plans
and hopes for the future.
One of his first official acts when he took charge of the party was
todecide not to take money from the big boys. He said there was great
consternation over this and many who said they could never raise enough
money if they didn't go to them. He said that the big boys obviously ex-
pected "honors".
They take one or two shillings from anyone. In fact, he says that
asking for money is a good door opener. If a man says, "Why should I con-
tribute to the lousey Conservative party?", at least there is a chance for
the worker to engage him in an argument and thus to get over the Conserv-
ative propaganda.
They have made a great effort from the beginning to get the twenty to
twenty-nine year olders. In fact, he said this was one of the reasons
why he is resigning at the age of seventy-two. He said, he was a constant
reminder of their appeal to the older age groups.
He made the point that Labor, through its union organizations, have
a tremendous advantage over the Conservatives. The union bosses have
only to remind the boys to get out and vote, but the Conservatives have to make
use of thousands of volunteer workers to reach the same number of people.
Moreover, they have to be evangelists in addition.
Within the last year or two, the Conservative party made another im-
portant change in their way of financing campaigns. Its first official act was
to give up asking the wealthy for money. After he had run the party for
3 -
some time, he discovered that in many constituencies the candidates who
promised to give the most money to the party were given preference
over those who could not afford to give so much. So he put in a ruling that
no candidate could contribute more than fifty pounds a year to his party.
The rich constituencies have to provide money for the poor working class
constituencies. In fact, quotas are set up for all constituencies according
to a formula which takes account chiefly of the size of the Conservative
vote in the last election. The formula works out in such a way that the safe
constituencies actually have to put up more money per party member than
the poor ones. In England the laws permit parties to spend as much as they
want between elections, but during the campaign proper, they are very much
limited. In 1951, when the campaign began, they ostentatiously covered
the bill boards which carried the party slogans all around the country.
Woolton said that he could accomplish a lot because most of the party
workers knew that he himself had made a great financial sacrifice to take the
job. He gave up a lot of business connections and income from them in
order to serve the party.
In virtually all constituencies, (approximately 630) the Conservatives
have their own paid agents. In fact, both parties have for many decades
used paid agents. The paid agents are the secretaries of the local organizations,
and it is their job not only to see that money is raised and that workers get
out the vote, but it is also their job to represent the member of Parliment
in that constituency. They serve, in short, as sort of public relations
- 4 -
men for the M. P., seeing that his speeches are reported in the local
press, and that he makes talks to the right groups, etc. The agents
have their own organization and are rewarded by honors of some kind
for doing exceptionally good work. They have a chance to head one of
-
the twelve regional offices by way of promotion. But they are not per-
mitted by custom to get into politics themselves.
The central office of the party and the central staff have the final
jurisdiction over the organization, but oddly enough, no power whatsoever
in determining policy. The organization furthermore, does determine
policy. Woolton emphasized many times that he had no power whatsoever.
EDITORIAL
From the Manchester Guardian of Thursday, October 13, 1955:
The Conservative party conference paid Lord Woolton high compli-
ments when he formally gave up his office as chairman of its organization.
He certainly deserves well of his adopted party. He has shown it how
methods of enlightened business management can be applied to politics.
It is an interesting commentary on our political vicissitudes that at the
moment when the Conservatives should be congratulating themselves on
their recovery of an efficient machine their Labour rivals should be
starting where the Tories were left in 1945. Lord Woolton has many fine
public services to his credit, but when he looks back on his career he may
perhaps feel that his rescue of the Tory party was as spectacular as any.
Others may think it a pity he did not devote himself to some other party; both
Labour and Liberals could do with a Woolton.
TAXI HERALD
16:
AND
UNIONEST
Mary's Head
UNIVERSITY
7
CENTAL ELECTION 1935
01
2.14 WHERE the DITUSH postical party
D hip P carry it. ca-e to the people during election 1.2163.
Modern Program Developed
Conservative Party Rebirth
la Described by Woolton
suving is the first of six articles Cn the revamping
-rerentibe party in England along progressive and
citer its defect in 1945.
By The Earl of Woolton. C.H., P.C.
Chairman of the British Conservative party, 1946-155'
LONDON
"came chairman of the Conservative party in
in 1/40, after the Labor party had won 211 outst
victory and the political fortunes of our mes
Were in perhaps their lowest ebb in history.
It was at the request of my friend. Sir Winston Cherchil,
under whom I had served in the
war cabinet, that I came fresh
of confidence and as
to politics. I was no politician
money as the job calls for
-I am a business man. And
business is department St
the experiment of turning over
a large group in the major
management and direction
(f Britain-and I have had
o: 2. national political party to
experience organizing sales
3. business man'ves as much of
and some years of
a departure in my country as
lence in government. In the
be in the United States.
1 had first organized the
You Sir Winston, who saw his
ping and clothing of the
DATEY organization in the dol-
Army; afterward, as Minister of
In the 1045 general elec-
Food. I had taken charge et
came to the conclusion
nation's food supplies, with
was a job for a busi-
sponsibility for maintaining
ness min rather than for a good
both the health and the life of
the nation on miserably inade-
=
had some experience of
quate supplies.
pver "decayed" businesses
On the day that Sir Winston
the problems are not atc-
amounced that 1 had accepted)
Success in both
the
chairmanship
of
the
pends
on
gotting
the
right
pec
servative party-and responsi-
:-
bility for the management of
the organization-I heard one
political hand SAY:
right: Woolton has bou
the bottom of the market
we'll win." A stimulat-
reflection! But first I
:0 taink things out for mys-
and find out what were
stermining" factors in party
political organization.
After much research, I came
to the conclusion that the result
of any election is largely de-
termined months before the
noisy turmoil of the campaign.
and my experience subsequently
in leading the Conserv
party organisation in three
elections in Britain has con-
that view. This and
Inter articles will decembe the
methods we used to change an
overwhelming defeat at the polls
Continued on page 11. column 3
With Engres, and Ponularity
OW Woolton Rose to Leaders
26 1943. when helan economist. taught school and bland. rosy-faced peer became
he )- d 10st the Biltish blossomed into a vigorous So-pest known 10 housewives 10:ced
to Labor party.Acialist in the Fabian Society audito "make do" with reduced ra-
C. chill received aisported a red tie. He next be-
dons of meat. engs. butter and
Lord Weeken came resident warden 01 Liver-
bacch. II added inc points"
Food Ministeripool University's Settlement, at
system. emphasisea balanced
of Recondruction the docks.
diets for children. promot 1
Lord Weelton was a medical
available potatoon. introduced a
ashamed
of
the
way reject in World War I. Becom-
vegetable D:e known 25 Weekon
treated you and
ins Secretary to the govern-
Pie and thouths up a V.1.min
withiment's Leather Control Board
concerned I'm Industrial NO..-
-Woolton."
he introduced a standard "ci- called Wooltonic He vas
Webtton merchan-
vilian boot" to case the eigthin
described es the 21 atest quar-
Spet list and frod m-
hortale Subsequently he join. termester since Mo-es."
the Compervative
Ltd. a department SCOLL The: Loc: : Wookon's distribu-
months Inter. Mr.
chain. riving to director of the 1.0n or food was synohymous
musinted him party
group whose motto was. "Dig-with incruss was evidenced
1. I : a Weelton com-
in Every Town."
Isven in letters from the
0 CVS. caul the party to
name to Bryons. He
so
well,
FREE
Shebin of in by
LS party encirman 1.
to 1943. that therwe're fed un." one Enton
nrist II. 1. :- mail.
at crenty-two, as
Woolton.
:t Valued Recruit
Frederick James II....
Liverpool, Lord Wor
;
party's most valu :e
dd Wer II recruit. :
to an essentially
2 managemal F at
ous energy and a pood-
which had stavived the
convincing Biltons to
their beits durin; the
food shortage.
into
vererans. crought ID
a
of younger men and
and made an unpre
Tory appeal for IU.CE.)
reads" integrated
my almost every type of
really, Lord Woolton. who
peerage in 1930 and
clevated to viscount in
me from 2 backgre. di
130 similar to that 01
Prime Mini-tree
conducted social centers
m areas. Woolton's in
01 and Attles's in Esst
1.
facts were the same ex-
that my slum was worse
h:s," Lcrd Woolton once
imented.
still plain Fred Marquis
? Lancashire sacdler. Rei
a an early lesson in mas-
most of austerity. Mo
a scholar: h:p to Cam-
The same day. he heard
her had "only six months
As 10 turned out, ins
on
r
Lanchester University as
Conservative Cains
history for no
Started Work Early
Charefill:
in
1250
we
to emate a
In
Elections
but
we
n [0] polities
for
a had task
then
AS
our
play in
polities. What an
compaigns in 1
ideas.
personality :
means of convincing
had worked 100
piy loveo by
rate that the program
and every VOICE
en - then "
envolve party in (
program in
it
was in 1845
'O!' the Republican
sort
of
a the streets
United States) vill
customer
passage throm
their demestic intere
kno
We
limits of his
is 2 triumphol
at the same time :
13 were that on
the
and having
their 1021 patrictic
1935 election 1
to
). the major.ty
mal desne to are
y estimate of th.
nt to the
V leading the world?
would have an
Cleinent R
Commons mai
out 23 the cary
been or even
have no / fought in
its: in fact IL WR
Gional here.
elections in Britain
been responsible 10.
Jels More
to
$
of three of
the organization
lovce persons
Than Princi
we lost by 146 }
and the differer
tremendo:
his and carlier
The
mmons seats; the :
the third we we
aly due to the
the factors
health 111 dete:
All these were
months before the
copie rill vote
Vinston Churchill 25
in started. In subs
nower to that
of the party. and
i will detail the
major proble:
we won by fifty-
to
an election
of Commons seats
article h:
course we shou
athony Eden as lead
uppear
especially after
principles no
the first election in
1056.N.Y. Herald Trisune
the election-th
ale determin
no work at ail
10 principles for
emains? Lino:
ampaign started: it "
a
ocd that have
plays a greater
di and vigorous cam]
manage is rule
ect with the
Churchill at the heis
01
he people. and
opularity when the
it? The election
de range of 0111
rope had just ended but
the votes of mill:
In the second in-
winning side.
one ho goes to
most influence
thank Imagine
:s fear. Peop
ublic Strike
know the c
is which is the
the basic p:
bring least distu:
in 10th Week
of the Republican and
ordinary ways C
parties in the Un
11 prevent the
International Associa:
icels have more
7 to go to war;
chinists' Lodge 1937. ne-
election
ent unemplo
s the tenth week
a
ples. in my
of one voter in
give security 1(
against the Rep
C
health. for
on Corp., held a general
2 competent mech
We are loboring
governme
ership meeting yesterday
I
vote Labor. b:
104th Field Artillery
easionally act as Santa
at 163th St. and A1
tehall as Prime
Jamaica, Queens. A
ne did not realize
ne would be VC
of the 11,000 strikers 36-
Courcell.
ison who christs
A vote of confidence was
party in B
union leaders for the
party
was
a
D
of the strike. which
I hope the U
Republic's big Farmingdale.
nevel be confre
installation and four other Long
Left-wing party we.
Illend plants. In dispute are
e-v inning label
and other issues.
ists in Britain
Justin Ostrow. local president.
b'd themselves
shared the speakers' platterm
arty."
while Ernest R. White, interna-
principles that ST.'V
to:al vice-president for the
is It personality?
mach.nists' Great Lakes rezion.
mass of the people
and Fred Connley. regional vice-
of
pressent for the Eastern CIS-
trict.
Negotiations between union
and company representa
1 continue today at ol: es
of Federal Mediation and
Conciliation Service, 341 Nixth
Ave.
NEW
YORK
Dritish Conservative party. in an effort to wre-t the intellectual initiative from the Socialists of Britain.
of oritain's to the political thinkers to contribute their views in hooks for a party-pt.
hope according to Lord Woolton. Vurve is some of such literature available.
iserrative Purty Rebirth
would never De anything but a policy and knew how
Socialist government in Britain.,.n election. Under
There was. therefore. hope vice-chairison week-e
that effort of the right sort/Were Red at frequent
bolton Recounts Swing
might yield profitable results. attended by most of
We organized in every consti-Idicutes. and the mo
0 Right by British Voters
tuence a trade union section offencea of our party le:
the Conservative party. SO thatitime to thaining these
men and women trade umonsuststandara-bearers of
*Howing 15 the second of sir articles on the "cramping of who were opposed to socialismi The result of this
conservature party III England clong progressive and modern
would have a place to meet and training was that the
after its dejeat in 1945.
gun the support of companion- was lought with a tra
ship with one another It was a 01 candidates for Hous
By the Earl of Woolton. C. H., P. C.
quiet movement with little pub-imons seats. They not
Chairman of the British Conservative party. 1946-55)
licity at first. Those who wereither politics but
active IT it had to work cautions-iquekly TO absoro the
LONDON.
.f general election of 1945 in Great Bruein. resulting in
is. They we.e often
instruction S which 1
CEDURE of the Churchill government and the VICTORY of the
with their fellow unionists.
issued hum nearque
only dia they fight-
party. was the expression of years CI slow movement of
Conservatire Unionists
Imajority of cases wir
opinion to we left. In IDV opinion if the election had
send in 1978. before the 1° M. '.t "(? nate resulted
it Sure Mars Weeting
partial observers CC:
the competence of C
eve ma,ority for
Eu: a Con orvative tradetmembers of Parliam
Currist Church College. Oxford
official found himself de-It had ocen a hard a:
Conservatives had lost
University after I her accussed
appeal to
meeting of UNIVERSITY students
prived of office because 01 CUL this pr
we gave proof o: the nization will be L
Jon: the
who had packed the hall. with
vantage the party could oner differends for many
nod
1.50
one in three of those seeking
prople. The most
admission able in
counsel was placed
his atsposal. and it was
car to all that there COME
) victunization bacause
san's political Independen
16 L. JOY party.
Store: countrisiv the
nt spread. unit at our
onlerence in 1040 it was
is to hold a hu'ze mass m
a Conservative used uns
:on. at the annual COMP
: 1. common form
concerne him
'ade unionst and Con
IVe. The Concervative " O
man IS no longer 10.ardee
a
political curresty 111 Brit
Meanwaile. side E: side th
!.... two new n.o. in 115
of
C1
the
Daily
Rebirth
Telhing Points'
Set Up Publicity
Issued
Organization
in order 10 ensure
We need the press. :
and file of the Dal
collected a team C1
Tells How Polic
the views of the
w10 could presen
in procles-and there
the political subject
Campaigu Was Shane
contined to the great
public attent
moment. the Cent.:
pers 01 large circulation
end that the local
each Friday to all
the
artuies
on
the
CTC at least as valuable
recemp
and party agents, in
along
y carefully read. We Cr
DIOGROSILE
and
Conservative incml
publicity of inization
E
"hainent.. what is
fined 111 print-and III
Dy the Earl of Moolton. C. 11.. P C.
Itims Point This
mple of the
thinking on some
0/
the
Conservative
party,
1946-15
the essential common
in about 500
LONDO:
proach of the Con
of the argumen
the
to
is
this
me
leaflots. b,cad.
I
to
and file (i the pc
10 (STER into in:
dealin a VICOLOUS and
asserved of the parts
ay- I vas bound b
ne factor. In the U:
know when elections
me. In Britain
defent in Parhanient
hand,
involves 2 general de
10 be said in the
for not being
they should be
elections are constant
at a time long
legislation involved.
ring. and 11 the pri
by L.S to discussion
over 15 shown by them
chance of party
the confidence
responsibility of 0
:s of resolutions were
torate, II is not possible
1 canie across
aspects of the p:
government to retain
difference
lings in constituenc.
long.
approach as
meetings of the pa
The party organization
one. The busine
Le national conference
eforc. to be ready at
up his mind on pol
all advisory resolutic.
notice to set in motio:
speaks and then
influenced the small
force of election came.
1 defined action. He
h. in the last weeks
This was. in fact. an
1 Vill a time las in
election, advised the
the
vantage. It kept the part:
the Party on the terms
Office, was 11
retances may mat
the alert.
holiev. It was in this
Election Manifes
d-fming 0.00 in
It IS my conviction that
mooled and tutored
we would "go
nder Sir Winsto
far as elections are depender
m and experient
the equivalent
Cabinet was
in party principles 01
chill. who has for
platform" in the
defining
bit
metram of a party. most
bout politics than
make up their minds long
of sporoach i
know.
That was the plan 0
the election campaign
ues raised in F.
we planned our pol
we had 10 creat
IS in these early days that th
In Parliament V"
chinery to carry out
ENE people can be persuade
of
the
of party me
with all the
publicity it invo
sten to argument and
themselves time to reason
trade, agriculture. :-
began with a S
different views. That is
food. finance, defer.
collected the
There
and
for the coid war of no.
of them. we attac.
before the heat of battle
the
of the research a
were emardo
capes the loyalties of pec
of the party organi
moreover. is the time
men were not
S were kept. and the
the rank an
interest the new and young
milliant young men wh
who will, at the next elect
was
largely recruited une
record their votes for the
the
Batter proceeded to
It is in these early d
alets loving down the
political organizers
of policy which
to gain and fix support
our ters on the
Such support is not easy to
Furthermore. they 33
the aid of political
CYS in preparing on
In my experience in Biltain
pecenes. and for this
best oi, ained not by -T
were generally a
pitic meetim:s but by the
of the party's pri:
approach of keen work 'S.
explaining their views round Ce
this ground plan we
estic Lealth or across ne
to build an 01-311.
in a works canteen. and 'e-
elling policy. The
it quietly. leaving ine
having been defined in
ength of their own faith to,
13
by
co.ry conviction. The trabble-
to
cr' at the big meeting
of
important part to play in
camparining-but 10
results 111 the prelimin
personal work is the th
does the trick and dec:
the result of the election.
CA Mounth article 01 Iord
Woolton unit appear tororiousl
creative Party Rebirth
LEADER
CHA
Stresses
Value
NATIONAL UNION
EXECUTIVE
-...
of the
CRICA
NATIONAL
UNION
Medern Leedership
CENTRAL COUNCIL
By the Carl of Woolton. C. H.. P.C.
of the
the British Conservation party. 1246-
NATIONAL UNION
LONDON
organization is the natural province of the
in a printical party 0 very different
are part. none at commercial rates. ano
therefore. strictly limited. On the other hand,
for S political party
ADVINCIAL AREA
conviction that they
me their IC IS. while I explained:
AREA
their country 111 2
the TERMONS and the object of my
valt
used to
CT
them too: that their work and
c.
2 the
how they ritd :0 "mattered.
11 the
The problem I faced in politics
AREA
I had
was how to create with a stall of
COUNCIL
:.) ma-
casuil and voluntary workers an
that
efficient organization run on
Thess
business lines.
d bus-
The Conservative party leader
had of
--who becomes Prime Minister
when the party is in office-is
CONSTITUENCY
COMMITTEES
on to
se pa-
elected on a broad democratic
ASSOCIATION
basis by a committee consisting
EXECUTIVE
cas
of sys-
[ the Conservative members of
3
COUNCY
il oolton
person-
both houses of Parliament. plus
remembered & con-
the approved candidates who
I had with Field
will DC running for the next elec-
Mentgomery a 10W
non. and representatives from
of PD
are he took the Brit-
every one of our Conservative
BRANCH
over. He had not
party "DVCRS" in the country
round the army units.
These latter form the executive
stopped in the villages
committee of the party.
New table of organization of the Conservative
and spoken to the
Party Leader
200 on this particular
whom we organized as "young
often. piter submit
ci stood on a truck on
Appoints' ilis aid
Conservatives."
wife to considerable que
and talked to the
Once the party leader is elect-
An executive committe or
as to the part she's p
I asked h:m why he
the temains in that position
about 120 persons :s electro from
to play in political hie.
IT all. He nob! ed that
unal he resions. The leader ap-
the a'ea committees and meets
There IS no shortage 0
i the people of Britam
points on nis own responsibility
as headquarters once a menth
of candidates- fact
confidence in his lead-
the chairman of the party or-
throughout the year.
servative heaoquarters th
an enterprise m which
unization. who is responsible to
at one time a pool of 0
unities were inevitable.
nobody except the leader. and
No Limitations
nen and women, all 0:
believed that people had
it is his business to construct
in men they had seen
and control the party organiza-
On Picking Candidates
had been interviewed an
tioned by persons with CC
and met.
tion. He IS assisted by a vice-
The purpose 01 all this Oi
political experience
chairman who IS a member of
jor Politician
721101 was 10 secure the
whom mace the grade
the Ilouse of Commons and by
of eandidates in Parliament. In
tental candidates. It :
'ern Lead Tship
a woman vice-chairlady who IS
Butain. 3 candicate may. or may
this la:se list that recom
not in Partiament. There are
a lesson here for
not. reside in his con:
tions ere made to local
one or two treaswrers who are
Leadership in
The utuency committee
uencies.
espon-ible to him for security
He postulates knowl-
free 10 chose wheever uner re-
That, in 10ugh outlin
and accounting for party funds
card 25 the best man nicture
of
the
organize
understanding.
The D. IIV leader. any nic.
to be their candidate -: 100 the Conservative party in
are to the conclusion that
is browdly responsible or defin-
Hmitation. While the Lithin. Through It we
Conservative palty was
toling the policy of L..e party and
from the American provide, a enamel for the two-w:
confidence Qt the elec- expluining It to the public
when requires a cardinate wife of ideas and. perhaps
in
the leading people 111 therand calling on the work in
live in the district C. state even more important.
:d have 10 spend mostiPailiament. with such colleagues
from which he is electri. we in constituency feels the
cek engs. Jon DE fore.a. : f GRANS round h.m either 35
Burn schete our C: m he ABIV for knowing wh
20 con was due. touring thela Cabinet when 111 office. or a
this comocratic povants "-UND Dully is coins and propo
meeting the rank and "shadow Capinet" if in 01 post-
the people in the construency do and for Do ing res
If party workers. exciting
tion.
settle the matter. they P.O notraovising either the leade:
and conviction-and
In Butain 630 constituencies
subject to any cleration. emmeribarty or 110 chairman
1.) a UND-WAY track 01
re' irn members to Parkament
by law or by headqueriters. party organisation on th
Above all. the party had
Geographically these constituen-
io whom they select.
(.:
public feelings on
in itself and the lead
(19) are daided nto thiteen
The choice of candidate is firstimatters.
P of "mis-
Hita In each
incleimade by a small sciects 1117-1 This with R very sm: 0
us their fellowing
is a Very hisney qualified and
nutee of local prop.e. 300 m- fersional staff. ire SPCU.
a LOW outlook assistant 'o the the
verview amoticants. and then by which was Di
From a 15.00 point of:eral w.n the usle of full nare RUS of the con titu- .n2 come million of
was new 111 cline Emergency commiter. ho immetables o! the party
n
responsibility
for
is
for
its
of
to
"
in
tin
B.
CENTRAL COUNT
P.C.
of the
party.
1916.
55)
NATIONAL UNION
IONDON.
province of the
different matter:
rates. and
other hand,
PROVINCIAL AREA
while I explained
COMMITTEES
ARAA
and the object of myl
EXECUTIVE
tiled
to
make
CITEE
their
and
I
DE
TEA
of
COUNCIL
voluntery
workers
an
on
leader
CONSTITUENCY
ASSOCIATION
EXECUTIVE
0
of
of
plus
calidates
who
for next elec-
tepresentatives
from
of our Conservative
in the country
form the executive
the
party.
New table of organization of the Conservative
whom we organized as "young often. after submitteer
His
lid
Conservatives."
wife TO considerable que
party leader is elect-
An executive commitire of
to the part she is
111 that position
about 120 persons IS elected from
to play in political life.
The leader ap-
the area committees and meets
There is no shortage OF
own responsiblity
at headouarters once a menthicf
candidates-in fact
of the party or-
throughout the year.
servative headquarters 11.
who 15 responsible to
at one time a pool of C
ee
leader.
and
is Limitations
men and women. all 0
usine-s to construct:
On Picking Candidates
had been interviewed 25
the party organiza-
tioned by persons with
assisted by a VICO-
The parpose of all this occani-lable
political experience
who IS a member of
zation
vas
to
secure
the
W.Om made the prad
of Common, and by
of candidates to Persone
considates.
It
who "Britain. a candidate may. or may large ust that recon.
rllament.
These
are
10s.de
in
nis
consultency
were
made
to
local
treaswrers who 2 CiTize constituency committee uencies.
to him for security fire 10 chose whoeve. they re-i That, tn rouch outla
a
for party funds
loand as the best man 07 omanip ture of the organization
leader.
meanwate.)
to
on
their
cance
Conservative party in
responsible for defin-
limitation.
While
this
Britain. Through It we
THE knew who were likely to
of the party and
from the American
client ei for the two-w.
or the party at elections.
it
to
the
public
hien
records
a
(
cinneas
ana.
perhaps
gave the members of the
on
the
work
in
is
more
important.
the feeling that their work
with
such
colleneues
from
which
he
is
0.00
'a.
fecls
the
and to its success and that
round
him
enner
as
Britten
believe
our
for
knowing
WII
was "missionary work" for
in
is
come
and
prope
to do. So we kept our
ab.net" If in oppost-
people
in
the
and
.Cr
passing
al followers active and
!r the matics. C. are acvising cuber the leader
sus of the important work
630 constituencies embrect to any Americany or the Chairman
us for them.
to Partiament. by her or by headquarters, assparty organisation on the
fifth article by Lord Wool-
these constituen-
to whom THEY select.
of public fechnes on
ill appear tomorrow.)
nito Initeent The encice of card.d is firstimatters.
1356. N. Y. Herald Tribune Inc.
IL
FROM
there
or
a
\mal
service:
com-
Theis with a very sm:
qualified anamitive of local peo, e. no 1 staff. we secured
assistant to the gen-Iterview applicants. and then byjorganization which was
with the nde of fi.ll meeting 01 the some million of active
WD
of
the
party
to
for
R
61
SUBCUT PORTEAR 1x2 JANUARY TO 31st DECEMBER 19-
FORM A
.
- 1
is
Educated
Instituted
Serve
I
ing
Empromers
1: ...
telepary
University
(" as
Improditure
for 19....
you)
your
- 19....
L d.
£ d.
! J.I.
d
Quota Cashibutions times Branches
Acint's Salary
-
TOO 0
3000
-
2,000 C
2472 0
And Siperanation
and
Since
110 (,
150 n
Invironce
5 0 0
En 00
Colectrical Name
50 0
3) 0
A
Allowance
20 0 1)
250
0
0
Annad invests rece, Dividopal
Annis Wind and Out-ot-
White (ii)
SD 0.0
130 0
pain
1000
120
0
0
300 C
inter's sulvy
NO
4+) 0
Special Edents
..
25 0 0
4
Consider's Superanduation and
Insurance
NO
60 0
Or. new Travelling and Oct-o:
probit Expenses
NJ
50 00
Checal
25) 0
320 C 0
Rest, Ligating Heating.
Couning em.
000 00
230
00
Statemery
13) 0'
200
0
"
P (Adversing
Leaft etc.)
sex 0 0
350
00
Police medical (.31 expeain)
1
0
.
18) 0 0
u New 401 -
/
F) 0
70
0
0
E
S0 0
100 0 0
201 I UNITED
ment Election Fund
ON) 0 0
25)
0
0
-
Central Funds of the Party
-
10
0
5
000 0 0
's 0 C 150,900 0 0
0 0 or J C.
F
the - if i-: - Conservative party dealing with finances 01 the
::. luency ares. Page represenced from are pumpliet shows a sample budget.
all
good
the
their
or their political
pay
and. through their
Providedby Fighting Fund'
Constituencies
invations.
arranging
way of spending their
Others
emptions.
By the Earl of Woolton, C. II., P. C.
"democrativation"
of
word of caution 01.1 of my
Charman c/ Biller Conservative party, 1945-'55)
finance have the we
rience. There is consider-
LONDON.
party more 10 C.O. In
danner in publicite com-
of
exceptive
political
organiza-
vencies that were fin
funds. When the b.z
lined
in
231
nd politically safe
y rolls in-if it does-the
in Pritein ever had
the leaders to form
well-to-do feel that they
ILS party
organizations.
leave the responsibility to
L
cunvas
more fortunate and so the
to the constituencies
islasm of the many is loss.
well
over, there is a profound
non among the ordinary
nines.
then persuanced the T
-the man in the street-
f
The appeal had an elee
the
.le committee. repres
the party that is
CU on the party. Expert
0
the constituences
"ed by the weakhy can't
sons said it couldn't be
1
quota method which
2 party that is geing to
10 was too much in
target of we. am
after the humbler tolk. It
nt
young
ould raise expressly
cood
reasonn
but
11
:s
the and
Office funds. We 11
ve
propagant
round from deor to
real for annual subse
side.
ng subternations. C
:Of this purpose. au
and
swere made 111 pubs: be
1 subscr.bers to limit
alse money spounded.
a10
outions to them
ty threw off its sense
I have secn several (
"Fishting Fund"
ucies politically rumed
stimulus it needed an
mistaken generosity
of giving practical
:5 faith.
y men. IC 18 only W
one has to work
a
the
knew that if the Con:
money for the lound
S were to get back to
at the keemiess that
I declared 10
party needed the bu
'115 is encouraged.
of the zealet techng
and for a million not
to bring In
ud raising can stin
relasm or it can be C.
25 that time
reach. Having
one million pound 111 I
repeat that the ob
of
ad got 25 per COMB more
action campa gning
individual to be suffic
I made IS
ked for-I immediately
sted to record ? VO
an appeal for 2 million
an appeal to
in the right directic
the 11.000,000
scribing members.
was the old story-no:
on day.
us-and to all
is more likely to do
eeds like success. These
:5 already become
ous targets gave the 133
of the party confidence
ing member of the
the more he pays the
were on the march a
di will be his determi
acuid
the
said I would not have
that his party wir
ang the demand SO higl
I was certain of success
tener he pays the T.
be reminded, amidst
sure they were quite ri
served its purpose and
things he has TO
more than a mill.on new
that he is paying
government of his
sing members over a
the hands of sens:
of the community
subscribing in the fun
stent people who
constitutency in which
HIS party. That
and with this new
ative word, and he
local committee
conthly by preferer
fresh heart.
I believe to be th
advised them first of
mancing political 01
their office statis some
It provides money
broaching commercal
fixes political loyal
we started 2 Conver:
:res results. It is easi
which, among
through
trained our
to give a subscript:
We thus or to
convincing
them
quality or cur
of
believe the mest
to
:0 step we took to "de:
With deep tanking.
the Conservative
to limit to $75 2 year
ount of contribution W
candidate was allowed
to his own consult:
C. paign fund.
reason was two fold:
the book condidates
were certainly not al
found amount those at
large sub criptions to
and to pay hberally
local charities. All Unis
policy. I had
I
wanted
the
Americal
01
Sime of the political licerature published by the British Conservative party.
the
MYCNOM UXASINE 091858 NEOR AS.
Magruder's Projects
58m
as
1) Schedule Matters- - Updatedlests
of surrogate condidates' appearances
in new Hampohire and Florida
are attached at Tab
2) Older Voteas - You asked what
the various administration officials were
doing to culturate the older voters.
Ken Colefraceive doesnot peu weally reports
from Viili Keller of the Aomestic Council
beel but does regularly review her work.
stopl and Bad Evans, prom Coloen's
A olde voter's cedervater project manager, Both
is
following amplan Deceleped in Colsons office
are princlyersion wording with
E
has seat Awill send copies ofthe
a copyot this report will be submitted to you and AG. the
reports per your review Keller and
avons are working with arthur
-lemming and Danny Todd
of the Committee to Re-Elect the P
3) magular as Spollesman Magruder
was quite upset by your Jan 17
memor to the A G indicating that
magruder should not be #
spollesmar $ a spokesman
for the campaign. magruder
emphasizes that he and the AG
since
agree but that from/ may until
Fel 7 there was no one eloe who could
"get out the lines requested." There
were only three series of interviews and
most were quite positive. maqueler
unteripales another series around the
time of the A G's move, that but Sheermway
will Iranelle the Commis relations with the press that
at time
4) Polling - The AG derected
magruder to give Boe Teeter three
weels to deliver on his poll results
schedule or seek employment
alsewhere. maguider believes Teeter
will now begin delivering the results
and the projects compaign you have requested
However, thepolling system is currently
wording poorly. ital You are Das receiving
chunls of survey date, with what no
recommendations as to which should
be held by you and the A Gand
what should be distributed to Peter
Dailey, Hany Flemming and other
2542
members of the Compaign strategy
Group. I would welcome the assignment
of of reviewing these materials, recommending
Data per release, and they processing
requests to Teeter.
is
One alternative- -
The all would be to have
which magrider is urging - is a meeting
Magruder acquire conlu
with you, the AG, Teeter, and Magueler
which-would to resolve the -polling
problems of KKL the quantity and
quality of Teeters world and the
conlro access to polling information
- Z Two Haldeman meet w/
the A G, magrude and Teeter
- Shachan review polling materals
- Other
THE WHITE HOUSE
WASHINGTON
Date:
Tors
TO:
H.R. HAL DEMAN
FROM:
GORDON STRACHAN
Cliff Miller and Jeb Magruder report
that Peter Dailey had an excellent
meeting with the Attorney General
yesterday to review these advertising
materials.
In the future, the materials will be
shown to you after they have been
reviewed and approved by the Campaign
Strategy Group and before they go to
the Attorney General for approval.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
January 26, 1972
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON. D. C 20006
(202) 333.0920
MEMORANDUM FOR:
THE ATTORNEY GENERAL
H. R. HALDEMAN
FROM:
PETER H. DAILEY
SUBJECT:
Creative Materials:
a) Brochures for New Hampshire
and Florida
b) Campaign Letterhead
c) Creative Strategy Statement
for Television in Primaries
The enclosed material has been discussed and generally approved
by the Strategy Group.
Several suggestions were made:
1. Change the name of the "Committee for the Re-election
of the President" to "Committee to Re-elect the President. "
2. Revise small brochure to create more impact.
3. Establish a sign off procedure for creative materials
in White House.
I. Letterhead Design: Several designs were explored. The
large "Re-elect the President" design in red and blue was
recommended and approved. It will be used by both the state and
local committees. The stacked design will be used by key
campaign staff. The stacked design with News from is for public
relations group for press releases. (attached)
II. Strategy: Promotion Materials and Creative Strategy State-
ment should be self-explanatory.
COMMITTEE TO RE-ELECT THE PRESIDENT
PROMOTIONAL MATERIALS
January 12, 1972
COMMITTEE TO RE-ELECT THE PRESIDENT
PROMOTION MATERIALS
The purpose of this document is to set forth initial promotional material
requirements and activities.
Promotion material requirements for the 1972 campaign may be divided into
two phases:
1. Pre-Convention
(Primaries and headquarters use)
2. Post-Convention (Major campaign effort)
This document concentrates on the pre-convention materials.
Objectives
1. Provide adequate material concentrating on the issues and the record
for party workers and volunteers.
2. Provide flexibility to add to material at low cost as issues develop.
3. Provide a pre-convention theme that is broad enough to remain durable
during the 8 month pre-convention period.
4. Provide current news to party workers to generate enthusiasm and a
sense of involvement.
Theme
The theme line to be used during the pre-convention phase will be: RE-ELECT
THE PRESIDENT.
This theme serves to:
1. Reinforce that fact that Nixon is the President, while others are
politicians scrambling for votes.
2. It does not serve as a target for the host of primary contenders (as
would an issue oriented statement tied to peace and prosperity).
3. It will not backfire and become a victim of current events.
It is admittedly a "safe" line, and as a result may lack the excitement and
drama of a bolder approach. It is our belief, however, that the excitement
of this campaign should be timed for the post-convention phase. Excitement
and action can tend to be wearying, especially when it is eight months to the
convention and ten months to the election. In summary, this is the right line
for now.
Page 2
Recommended Materials
The following materials are recommended for development, production, and
shipment to primary and other states:
1. BROCHURE - "Re-elect the President". This will be a simple brochure,
attached briefly setting forth the President's record on important issues. It
will be used as a handout and may be used in mailings, as it is envelope
size.
2. BROCHURE/KIT - "America Needs President Nixon
"
An 8" X 10" kit,
attached
with a full-color photograph of the President on the cover. This kit
will contain separate sheets on each issue. These inexpensive sheets may
be up-dated from time to time, or new i-sues added without reprinting
the kit. Its major purpose is to encourage volunteers and to provide
detailed information on the issues. The inserts serve a dual purpose.
They will be used as part of a kit, and individually as mailers for
telephone follow-up.
not yet3. PUBLICATION - "The Nixon Re-Elector" or "The Presidential Re-Elector".
ready
This publication will appear monthly in the early stages, and will be
similar in format and style to the "Nixon Elector" used in 1968.
H. aas4. BUTTONS - "Re-elect the President".
seen
" 5. BUMPER STICKERS - "Re-elect the President".
" 6. WINDOW STICKERS - "Re-elect the President".
Summary
This program will provide adequate materials for initial use, with two
brochures, which can be used in office and for mailings, buttons, bumper
stickers, and automobile window stickers, plus a monthly publication which
will provide current source material for workers and party officials,
and provide people in the campaign with a sense of involvement.
Page 3
COST ESTIMATES
Materials Production
1 1/4" Plastic buttons
125 M
$3,125
Vinyl Bumper Stickers
100 M
3,500
4" X 9" small brochures
100 M
1,260
4/c Kit w/inserts
50 M
14,082
3" window stickers
1,650
$22,617
CONFIDENTIAL
CREATIVE STRATEGY STATEMENT
Committee to Re-Elect the President
January 12, 1972
CONFIDENTIAL
CREATIVE STRATEGY STATEMENT
Committee to Re-Elect the President
January 12, 1971
The purpose of this document is to set forth the creative objectives,
strategy and plans proposed for implementation in New Hampshire and
Florida. It is based on the situation as it exists today, and is sub-
ject to revision as events and circumstances dictate the need for change.
THE SITUATION
The President has publicly stated, and reiterated in his New Hampshire
letter that " it is essential, particularly in this year when events of
such importance to the world's future are taking place, that at least
until the Republican Convention the President should refrain from public
partisan activities in order to conduct the business of government with
minimum intrusion of purely political activity. " In brief, he "will not
campaign actively or personally in any of the primaries".
The President will be faced with opposition from the left and the right.
Rep. Paul McClosky is challenging the President on Vietnam and credibility
in government. Rep. John Ashbrook, the candidate of the right, is cam-
paigning on the basis that the President has strayed too far from his
1968 positions. Eight candidates have entered the Democratic primary.
CREATIVE OBJECTIVES
The creative objectives in the primary states will be to:
1. Concentrate efforts on Republicans and Independents, and stress the
importance of their vote for the President. (Because of his lead in
the polls, it may be necessary to overcome potential voter apathy).
2. Create a "grass roots" effort, contrasted to superimposed, professional
political campaign drive.
3. Take the position that the President is the best man to meet the challenge
of an ever changing nation and world. He is responsive and courageous in
his actions (implying a more pragmatic, common sense approach to problems,
as contrasted to the doctrinaire solutions of those of the left or right).
4. Creative material will be positive in nature and about America's future
in contrast to negativism that will be raised in the campaign.
5. Emphasis will be given to the fact that the President has achieved much
in contrast to Muskie's "it is not good enough" approach.
6. Statements made in advertising will be checked to insure complete accuracy
and rely on understatement, as opposed to "greatest ever" rhetoric, which
becomes unbelievable.
CONFIDENTIAL
Page 2
CREATIVE STRATEGY
The President will not be used in radio or television commercials in a
direct way. That is, the President will not directly address the public
via commercials, in that this is practically synonmous with direct
campaigning. Advertisements will be developed showing people from all
walks of life stating their support of the President in honest, unrehearsed
terms. Many quick cuts will be used, showing close-ups of (for example)
a young girl, businessman, housewife, black, older American, farmer, young
man.
In this way, support of the President, his actions, his record, can be
stated in a non-political, believable way. Responses will be on the economy,
Vietnam, the President personally, crime, drugs, welfare, and the other
issues important to voters in each state. Commercials will be filmed on
location in the primary states.
In addition, this approach will allow the people to speak in answer to
attacks and questions from the left or right. It allows little room for
counter-attack, as it is difficult for either Democrats or Republican
opposition to attack the peoples' support of the record in Vietnam, the
economy, or other issues.
The commericals will be positive in mood, fast paced, interesting, believ-
able, and "non-political".
Radio commercials will be modified "lifts" from the television tracks.
Newspaper advertising will follow the same basic strategy, with modifica-
tions that will be shown in layout form.
Finally, it is important to note that the President will continue to obtain
prime time special TV coverage on major foreign policy events throughout the
primaries, plus major radio, magazine, and newspaper coverage in addition to
normal Presidential coverage. This "People for the President" approach will
help avoid overexposure early in the campaign.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N W. N
WASHINGTON O C 20006
January 26, 1972
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
THROUGH:
JEB S. MAGRUDER
SUBJECT:
Agency Operation
The proposed task group agency has now been incorporated. Specific appro-
vals are requested now for:
1.
Office space in New York
2.
Key personnel
3.
Revolving fund loan to operate agency
1.
New York Office: Space has been located at 909 Third Avenue. Origi-
nal plans were to share a portion of the floor with the New York Committee.
Apparently this is no longer possible. Therefore, we recommend the follow-
ing unit.
Space:
12th floor, 12,000 feet
17th floor, 8,000 feet
20,000 feet
Cost:
$80,000 including furniture and electricity
$ 3.91 per square foot
Terms:
February 1 through November 30th
Bargaining will be on basis of acquiring largest unit first with option on
second. If unsuccessful, the full unit should be acquired. This unit
will provide space for anticipated agency personnel as indicated on
attachment
CONFIDENTIAL
CONFIDENTIAL
-2-
2. Key Staffing Assignment: Approval is needed to acquire key personnel.
These include a Treasurer, Media Director, Creative Director, and key sec-
retarial personnel for New York. Approval is requested for these at an
annual rate of $140,000. More will be added later to complete the staffing
at about 45 people.
3. Agency Funding: A revolving fund is needed to finance agency opera-
tions. The Treasurer will provide detailed plans of operation. It would
include a weekly statement to the Committee of commitments and expendi-
tures for the agency and a forecast of cash needs monthly through November.
This fund will allow for general commitments by agency management without
specific approval. The Campaign Director will be assured of control of
funds against budget allocation by weekly financial reports.
PETER H. DAILEY
Attachment
CONFIDENTIAL
NEW YORK OPERATION
STAFFING REQUIREMENTS AND OFFICE NEEDS
Offices
Peter H. Dailey
1
Phillip Joanou
1
Secretary
0
Secretary
0
FINANCIAL DEPARTMENT
Comptroller
1
Office Manager
1
Billing Clerks
3
Clerical Typist
2
CREATIVE STAFF
Creative Director
1
Art Directors
2
Copywriters
2
Secretary/Copy Typist
0
Paste-up Artist
1
Proofreader
1
MEDIA DEPARTMENT
Media Director
1
Planners
3
Buyers
5
Estimators
3
Secretaries
3
Field Account Service
2
PROMOTION MATERIALS
Promotion Director
1
Art Director/Writer
1
Secretary
1
PRINT PRODUCTION
2
PRINT TRAFFIC & SHIPPING
2
TELEVISION PRODUCTION
Production Manager
1
Producer
1
Schedulers
2
44
ADVERTISING AGENCY
GENERAL BUDGET ALLOCATION
Total Budget
14,000,000.
Cost of Sales 85%
11,900,000.
Income
15%
2,100,000.
Task Group
General Average
Projection
Expenses
Payroll
1,430,730.
900,000
Rent, Light, Maintenance
138,390.
80,000
Stationery & Supplies
40,740.
40,000.
Telephone & Telegraph
39,480.
45,000.
Travel
58,800.
70,000.
Entertainment
36,330.
15,000.
Legal & CPA
17,850.
-
Insurance-Employee Benefits
19,320.
-
Insurance-Operating
7,980.
5,000.
Taxes other than U.S.
Income Tax
56,910.
40,000.
Data Processing
3,150.
-
Dues & Subscriptions
23,100.
-
Outside Research & Service
Fees
13,230.
50,000.
All other expenses
131,460.
95,000.
2,017,470.
1,340,000.
Profit before taxes
82,530.
760,000.
2,100,000.
2,100,000.
THE NOVEMBER GROUP
Initial Staff
F. Dailey
President
P.JOAVOU
Exec. V.P.
but
Super
M. L esser
B TAYLOL
M. Hienrick
P.Mailer
(hold)
(hold)
(wash)
Account
Creátive
Media
Consumer
Financial
Print
Broadcast
Supervisor
Director
Director
Promotion
Director
Traffic
Production
NOVELLI
New York
SPENGLER M.DOWND.
Director
Director
Director
Field
Field
Art
Copy
Associate
Office
A.E.
A.E.
Media Dir.
Art
Billing
Assistant
Producer
Copy
Mgr.
(Network)
Sec.
Sec.
Buyer
Sec.
Billing
Traffic
Est.
Sec.
Sec.
Sec.
Sec.
(AHACHED BUTTON)
V
Letterhead
Re-elect RED
0 ptions
the
BIUE
President
BLUE
NEW HAMPSHIRE COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
RED
Re-elect
BLUE
BLACK
IXON'STHE ONE!
N FOR PRESIDENT COMMITTEE,
BOX 1968, TIMES SQUARE STATION,
YORK, NEW YORK 10036
BLACK
E (212) 661-6400
No.
BLACK
NEW HAMPSHIRE COMMITTEE FOR
THE RE-ELECTION OF THE PRESIDENT
News from
the Committee
for the Re-election
of the President. not PENNSYMANAM - I WASHINGTON, - code ( SERIORSO
Committee to Re-elect
the President.
Black
Committee to Re-elect
the President.
neednt H
17
see
McCloskey filed for the R. I. primary
The Maricopa County
Recorder said computerized data indicates registration of voters under 21
will give the Dem presidential candidate an extra 880, 000 votes in
Arizona. He said the county is a good national sample often chosen by
business as a test market.
Reporting on the Census Bureau study of
the youth vote, US News finds "surprising results" most young people
are workers, not students and the 65 and up voter may prevail in 172.
Sen. Dominick introduced legis. to repeal the tax checkoff plan for
pres. campaigns. He called it devious, expensive and unconstitutional,
Bus. Week says the WH and other GOP Ways and Means members
will probably look to Conable to carry the ball when Byrnes retires,
Frank Bow became the 9th high-ranking House GOP member to announce
he will not seek reelection.
Sen. Cooper will not seek reelection.
He'll "support fully the candidacy of RN. 11 NBC called him one of the
Senate's most respected members.
Rep. Steele (R-Conn.) and Anderson (D-Calif.) both find voters' con-
cerns are basically personal or local, according to a Bus. Week feature
on N district tours by the two. A poll conducted by Steele found pollution
of L.I. Sound the biggest concern in his district, while Anderson found un--
employment (particularly in aerospace) a high priority. Steele didn't receive
one question on VN despite the fact that he appeared on 2 phone-in radio
shows, met with local VA and GOP leaders. Bus. Week points out that the
shuttle was a big boon for Anderson, and while Steele doesn't feel high
enough priority has been on economics, few questioned him on RN's economic
policy nor asked what would follow.
MISCELLANY LATE NEWS
Two Colombian airlines crashed in separate disasters that killed all
55 aboard including a Catholic bishop who openly preached revolution.
39 cadets at the AF Academy have been found guilty of cheating and some
marijuana smoking also reported.
Flemming - RI d fr/n.H. - worling w/ Rep party t
# # # #
hilld pledged slate of delegates;
- not me Pname ce may on w/draw preprential.emary after nH. assoming
still
- we in willtake delegate.
January 31, 1972
MEMORANDUM FOR THE PRESIDENT'S FILE
FROM :
H.R. HALDEMAN
SUBJECT :
Meeting with the Attorney General
January 3, 1972
This was one of the regular weekly political meetings with the
Attorney General.
The President agreed with the Attorney General's recommendation
that the New Hampshire confirmation be done on the 7th with the
exchange of letters as originally planned. The only announcement
from the White House will be confirmation by Ziegler at the after-
noon briefing that day.
The Attorney General agreed with the President's strong feeling that
this should be played down as much as possible, that there was no
mileage in it for us, although he does want to make a substantial
build-up in the state of New Hampshire on it.
The Attorney General raised the problem of finding a proper post for
Snyder of Indiana in order to deal with the situation out there.
There was some discussion of Peter Flanigan as Under Secretary of
Defense with the question basically of whether there would be a confir-
mation problem, but this is to be explored, as is the possibility of
Eberle replacing Peterson in the international economic policy slot.
There was considerable discussion of the Kissinger/Rogers question
with no decisions or action taken.
January 31, 1972
MEMORANDUM FOR THE PRESIDENT'S FILE
FROM :
H.R. HALDEMAN
SUBJECT :
Meeting with the Attorney General
January 28, 1972
This was another of the regular political meetings with the Attorney
General.
His principle concern today was the plan for announcing and implementing
his resignation. It was agreed that this would be done on the 16th, the
day before the President leaves for China and that the nominations of
Kleindienst for Attorney General, and Pat Gray as Deputy Attorney General,
would be sent forward at the same time.
The President agreed with the Attorney General that this should be down-
played and that there would be no fanfare other than the announcement but
that Kleindienst would be given a public swearing-in ceremony.
It was agreed that the Vice President should go ahead on political dates
except for the state of New Hampshire, but that he should do only non-
political events in the primary states.
There was considerable discussion of the California problem with
assurance from the Attorney General that it was being handled in good
shape, and that he was having very satisfactory meetings with Luce and
all others concerned.
HRH:pm
THE WHITE HOUSE
WASHINGTON
January 31, 1972
MEMORANDUM FOR BOB HALDEMAN
FROM THE PRESIDENT
Com
You will note the attached letter to Guylay and the letter
he wrote to US. Obviously he would probably like to play
a part in the campaign and my guess is that because of his
experience we could find some assignment for him or his
organization. That, of course, is for Mitchell et al to
determine.
Insofar as his memorandum is concerned, as I noted in the
margins he is certainly right about the attitude of the press
and what we can expect from them in the future. To the ex-
tent they are not attacking all out now they are simply build-
ing up the credibility for a massive attack later.
His observations with regard to an "answer desk" should be
taken constructively by Colson, Klein, Ziegler et al who
work in this field. This, as you know, has been my con-
cern that we get plenty of statements out but that many
of them are simply not couched in the simple, direct lan-
guage that will cut deep -- make an impression and be
carried. I think it is very important that you discuss this
with those in charge and see if we cannot beef up the answer
desk group so that the statements we ask people to make on
our behalf can be more effective.
As far as election strategy is concerned, I think he makes
a good point when he suggests that we should not publicly be
concentrating in only a few states and writing off others.
Our public posture should be to campaign to win in all states.
For example, failing to do well in Michigan can rub off on
Ohio and Illinois. The worse we do in Massachusetts the
less chance we have in parts of New York and Connecticut.
2
In other words, while, of course, our money and talent must
be concentrated on those states where we have the best chance
to win we should generally follow the philosoply of not taking
any states for granted (i.e. the South) and not conceding any
states to the opposition. This also has another advantage --
it keeps the opposition busy in territory that would normally
be considered to be safe. And as time rolls on no one can
tell with the volatile electorate what states will be the real
target states in the last three or four weeks before the
election.
Guylay's observations on Kennedy are extremely interesting.
He is particularly perceptive in pointing out that Kennedy is
the answer to the "boredom" attitude which seems to afflict
the country. The need to find "a simple and memorable
characterization of what we have achieved" is a real one.
We have talked about this at length and I don't know how we
can meet the need but let us recognize that it is there. A
massive 15, 000 word State of the Union document serves a
useful purpose but does not strike at that need.
January 31, 1972
Dear Lou:
Your letter of January. twenty-fourth made
a great deal of sense and I am most grate-
ful for your giving me the benefit of your
shrewd political observations. I shall see
that our campaign people keep in touch with
you during the months ahead.
Sincerely,
Mr. L. Richard Guylay
L. Richard Guylay
and Associates
Time & Life Building
Rockefeller Center
New York, New York 10021
RN Dictated;RMW:MPA:mcp
TIME & LIFE BUILDING
ROCKEFELLER CENTER
L. RICHARD GUYLAY and ASSOCIATES
A DIVISION OF PUBLIC OPINION POLLS. INC.
NEW YORK, N. Y. 10020
PUBLIC RELATIONS
AREA CODE 212 765-1923
January 24, 1972
Miss Rose Mary Woods
Personal Secretary to the President
The White House
Washington, D.C. 20050
Dear Rose:
I would appreciate your getting this letter to
the President.
I saw you on the TV program with the boss and
thought you looked great. Obviously, the White House
agrees with you.
I hope you continue to have all success and
happiness.
Sincerely yours,
how
L. Richard Guylay
LRG:fc
TIME & LIFE BUILDING
L. RICHARD GUYLAY and ASSOCIATES
ROCKEFELLER CENTER
A DIVISION OF PUBLIC OPINION POLLS. INC.
NEW YORK, N. Y. 10020
PUBLIC RELATIONS
AREA CODE 212 765-1923
January 24, 1972
President Richard M. Nixon
The White House
Washington, D.C.
Dear Mr. President:
You have had a highly successful year and are enjoying
substantial support as a result. This demonstrates that the
crowd loves a strong leader; it responds to positive words and
decision and appreciates solid accomplishments taken with
modest grace.
Major Press Problems Ahead
Although there has been an uneasy quiet on the TV and
newspaper commentator front for the past few months, it would
be a gross mistake to underestimate the continuing antagonism
of the press. The feeling toward you and your administration
among some reporters and TV people is almost pathological in
its intensity and it's only a matter of time before it erupts
again. Meanwhile, it serves the press' purpose to let this
"honeymoon" period extend for some months because it builds up
the appearance of fairness and sets the stage for the coming
(more)
(2)
attack - which will be brutal. The whole TV apparatus has not
forgotten Agnew's attacks and will try to demolish him and,
through him, you.
I'm sure you are aware of some of the reasons for this
hostility. Allen Drury sees it very well. But the problem
is a major factor in the campaign and needs much more attention.
It also points up the need to consistently sell the record
of your Administration. The good is overlooked and the bad
makes news. This has been true of every Administration but
the difference is that the Democrats get a lot of free help
from a friendly press. The Republicans don't.
I have written you before on the need for a better "Answer
neck"
operation. There has been some improvement but the at-
tached Times article giving G.O.P replies to Ted Kennedy's
speech shows much more work needs to be done.
KENNEDY CRITICIZED
FOR ATTACK ONNIXON
a. Ford's is SO oblique it had to be
WASHINGTON, Jan. 18 (UPI)
explained by his press secretary.
(nit
-Republicans struck back to-
day at Senitor Edward M. Ken-
nedy for his attack yesterday
on President Nixth and his
b. Scott's talks about a "point" man
record.
The House alinority leader.
Representative Gen.14 P. Ford
What is that?
of Michigan, noted Senator
Kennedy's charge last night
that the Ameri in people no
longer tru their President
C.
Dole calls Kennedy's talk the "usual
and suill that oil tite issues
which the Senior nator from:
Massachusetts might raise
cacophony of mindless negativism".
among the Asserican people.
the question of trust cems
least Licly to surve his in-
That's hardly the language of the
terests."
Ask to expl in the refere
ence. Fail MIRK. Mn. Ford's
man in the street.
press choi-
reference 1.)
The sensite leader,
It's all amateurish and ineffective.
Senator
int stat
in
-
(more)
Sea
our
(3)
How To Handle The Labor Campaign
Meany's attacks on you can be turned to your advantage. The
situation is comparable to the Taft Campaign in Ohio when Taft
separated the rank and file from their union "bosses" and carried
every labor district in the state despite a mammoth campaign by
labor leaders. The more the bosses attack you, the better it
can be, if skillfully handled.
One principal strategem is to take the offensive and organize
a labor political organization to spearhead the campaign. Call it
"Labor's League for Nixon" and let this organization carry the
attack to Meany and his "arrogant" bosses. Whatever happens there
should Lo no frontal attach by your administration against labor
generally but a legitimate organization of union members should
carry the fight against their bosses and for you.
There should be a poll of rank and file union members asking
if they support specific issues you stand for and specific accom-
plishments of your administration. This material would be ammunition
for "Labor's League for Nixon".
Election Strategy
In 1960 and 1968 you had selective strategy - concentrating in
your best areas and especially in five key states.
This has a defeatist undertone for 1972 because it implies you
do not have a chance in the states that are left out. While this
may be realistic, I don't believe it's smart to advertise it. It's
(more)
(4)
like going into a fight with one hand tied behind your back while
your opponent is free to swing with both.
The campaign strategy should be to try in every state and
the unpublicized goal would be to win by the biggest Republican
majority in history. You were part of the ticket in '56 that
holds the record Republican plurality of 9½ million. If you
give up in advance on the Eastern seaboard and other industrial
states, the campaign starts with an unnecessary handicap. There
are lots of people in all 50 states who want to work for you and
they should be encouraged to put on a maximum effort in their
own area.
Muskie is doing what Goldwater did in '64 - quietly lining
up delegates - one by one - and he may sew up the nomination that
way - although I doubt it. He is just not coming over well.
Lindsay is planning a massive TV campaign for his primaries
and is choosing states that are easy to saturate with TV. While
his record as mayor is miserable, he should not be underestimated:
(1) most people outside of New York don't care what kind of record
he has - and feel nobody could govern New York any better, (2) he
has a personality that could excite the masses under the supercharged
conditions of a presidential campaign, and (3) he has superb skills
in the use of TV - especially in commercials and non-live presentations.
The threat, however, remains Ted Kennedy. ("Kennedy's the Chap.")
The country is hungering for excitement and glamour and novelty -
(more)
(5)
new promises for the Good Life for everyone. Kennedy is a
counterpoint to what Senator Mondale calls the boredom gripping
the country.
You need fresh ideas, a capsule description of the successes
of your first term - there still is no simple and memorable charac-
terization for what you have achieved - and some new faces. Connally
has had some success because of the contrast between his flamboyancy
and others in your cabinet. But it would be a serious mistake to
put him on the ticket. He is a Democrat - and he reminds too many
people of Lyndon Johnson, whom he looks like, and sounds like, and
that could spell disaster. Great sections of the country dislike
or distrust Texans - however unfair that may be.
Finally, if you think I can help you in the campaign, I would
be most anxious to do SO. I look forward to hearing from you.
With all best wishes,
Sincerely yours,
how
L. Richard Guylay
LRG:fc
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
February 3, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Republican National
Convention/Use of Flag
Placards
Jeb Magruder called to report that the Republican National
Committee will use the BBD&O recommended corner of the flag
for the RNC Convention materials. Magruder advised the
Attorney General that you strenuously opposed any use of
the flag or part thereof, but the Attorney General decided
not to overrule the RNC, Don Kendall, who volunteered
BBD&O, on this matter.
THE WHITE HOUSE
WASHINGTON
Date
TO: MS
FROM:
L. HIGBY
Call me drefere
you do anythy
here. Q-7 Jel
Lo 2/1 key
C
HIGH PRIORITY
THE WHITE HOUSE
WASHINGTON
February 1, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R.
HALDEMAN STRACHAN
FROM:
GORDON
SUBJECT:
Convention Advertising Material
Any
The Attorney General has directed Jeb Magruder to get your views
Ab.
on the idea of using the corner of the flag on the convention advertising
and convention materials before proceeding
Magruder has already been told that you think the cut-out of the flag
corner is a bad idea. He would like to know what your views are on
using the whole flag on the convention materials. He points out that
many of the materials will end up on the floor so in effect, people will
be stepping on the flag, etc.
He would like your view as soon as possible this morning since he is
scheduled to meet with the advertising people today.
I assume you are 100% opposed to either the whole flag or portions of
the flag being used on the advertising and will so instruct him unless
you indicate otherwise below.
absolutely
even worse
!
of I'm a little disgusted to be
ashed again - I've expressed my
view veryclearly & frequently
to
Batten, Barton, Durstine & Osborn, Inc.
(212) 355-5800
Magrater
383 Madison Avenue, New York, N.Y. 10017
Advertising
CABT
January 20, 1972
Mr. Jeb Magruder
Committee for the Re-Election of the President
1701 Pennsylvania Avenue
Washington, D. C. 20003
Dear Jeb:
Attached is a revised layout of the cover design for the
1972 Republican National Convention Official Program.
The subtle change you requested was accomplished by sub-
stituting the white stars with white outlined stars.
While it loses some of the impact of the original design,
we still think it is quite handsome.
As you know, time is running short and we are in desperate
need of an approval. May I hear from you by Thursday,
January 27.
Best You regards,
Tom Villante
Senior Vice President
TV/cc
Att.
CC:
novlum atall recorded. as 10/0 /
It Mr. Dick Herman does polve pbe the
REPUBLICAN NATIONAL CONVENTION/AUGUST,1972
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
H
January 28, 1972
soil onlig
FOR:
GORDON STRACHAN
pol
FROM:
GENE ROBERTS
mats
Attached is a copy of the memorandum that
went to the Attorney General on Monday.
It is my understanding that the books on
the various Interest Groups were delivered
to you earlier.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
January 4, 1972
1701 PENNSYL:ANIA AVENUE N.W
WASHINGTON D. C 20006
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Interest Group Reports
Bart Porter and Chuck Colson's staff have compiled extensive
reports in four areas -- Spanish-Speaking, Labor, Middle
America, Ethnic-Catholic. Although these reports are being
transmitted to you in full, much of the material in them
does not require immediate action on your part. The follow-
ing summarizes the central direction of each report and
gives the decision-points which require your attention now.
If you subscribe to the general viewpoint expressed in the
following, we will see that copies of the full reports are
circulated among the senior members of the campaign staff.
Spanish-Speaking
Spanish-surnamed Americans comprise approximately 5% of the
total population (9 million Mexican-Americans, 3 million
Puerto Ricans, 700,000 Cubans, the rest scattered). Although
this group votes less frequently than other groups, it is
significant because of its concentration in such key states
as California, Texas, Illinois, New Jersey and Florida. And
despite its overwhelming Democratic registration, it is felt
that some movement can be induced in its voting habits.
Each group must be handled separately with specially-tailored
appeals. Cuban-Americans, upwardly mobile and avidly anti-
Communist, are most open to appeal from the President. Puerto
Ricans, the nation's most impoverished minority, are least
attractable. On the other hand, all Spanish-speaking
Americans share certain characteristics --- a strong family
structure, deep ties to the Church, a generally hard-line
position on the social issue -- which makes them open to an
appeal from us if they can be convinced the President has
recognized their social and economic problems.
2
This is especially true now that the Democratic Party is under
suspicion for favoring politically potent blacks at the
expense of the needs of the Spanish-Speaking people.
Suprisingly enough, the administration has a quite creditable
record in the Spanish-Speaking area. We've made a substantial
number of high-level appointments and initiated steps to
increase the delivery of housing aid to Spanish citizens. The
Cabinet Committee on Opportunity for Spanish-Speaking People,
OEO, SBA, and OMB have developed a number of innovative
economic development programs. We have made a slight begin-
ning at dealing with the bilingual education problem. The
report makes recommendations for highly-visual social and
economic development projects over the next year to expand upon
what we have done already.
The report also contains information on each of the three
principal Spanish-Speaking groups, with extensive lists of key
organizations, personnel, and contacts. Pointing out that
Spanish-speaking communities are close-knit and that they are
not used to attention from the highest levels of government,
the report advocates increased efforts to cultivate groups and
leaders through dinner invitations, speaking appearances,
telegrams, etc. The report also suggests increased cultivation
of Spanish-Speaking media, both printed and electronic, through
regular mailings, interviews, briefings, etc.
Central to all our efforts should be full politicization of the
Cabinet Committee, now on an $800,000 budget and going up to
$1.3 million in July. The group now works through Finch, but
Colson has begun assisting on the political and P. R. side.
Carbos Conde, a Spanish press type, has been put on the
Committee's payroll and will be working out of the White House
in cultivating Spanish media, much as Stan Scott does for black
media.
Perhaps the most interesting suggestion the report makes is
that consideration be given to under-cover funding of La Raza
Unida, a left-wing Chicano political party in the Southwest, in
exchange for agreement that La Raza Unida run 1972 presidential
candidates in California and Texas. La Raza Unida has done very
well in several state and local elections in California, New
Mexico, and Texas.
3
The following specific recommendations require your immediate
attention.
It is recommended that the Cabinet Committee remain a responsi-
bility of Finch, but that Colson have responsibility for
political and public relations questions.
APPROVE
DISAPPROVE
COMMENTS
It is recommended that Magruder be charged with coming up with
somebody to direct Spanish-speaking political activity from
the Campaign Committee.
APPROVE
DISAPPROVE
COMMENTS
Labor
The organized labor movement in this country is comprised of
approximately 21 million people, some 17 million of whom are
members of AFL-CIO affiliated unions. It is felt that up until
one year ago the Administration was in a strong position with
labor, but that the combination of our foreign policy, the
Philadelphia Plan, the suspension of the Davis-Bacon Act, the
new economic policy, and subsequent events have changed that.
There are some significant exceptions. The Teamsters, for
instance, are completely in our fold. But, generally speaking,
it is felt that most of the labor leadership will be out of
reach.
On the other hand, it is felt that we could still do very well
with the rank and file, and the local labor leadership. The
report contains an evaluation of the major unions, stressing
the maritime unions, the Teamsters, the Longshoremen, the
construction trades, the police and fire unions, the allied
and technical workers, and the retail clerks. It emphasizes
the key position of the local labor leadership, often - such
as in the case of Peter Brennan or Mike Maye - far more potent
than the national leaders and usually far more open to appeal
from the President.
4
The report notes that some of the policy moves SO abhorred by
the national labor leadership are admired by the rank and file.
Some polls quoted suggest that a majority of labor actually
likes to see its leaders assaulted by the Administration. The
President has a tough, highly masculine image among this voting
sector. This should be maintained - even when it brings the
President into conflict with the concerns of organized labor.
The only issue of crucial importance to organized labor is its
survival - we can and should attack labor leaders on grounds
other than that if we think it would be beneficial in any
given instance.
The report also notes that the character of American labor has
changed significantly since the 1930's. Whereas forty years
ago, unionism was completely dominant for working people, now
their interests are far broader - higher education for their
children, stopping inflation, keeping their second car.
American labor has become increasingly self-protective, and,
hence, conservative. If we can demonstrate - with such proposals
as the pension program - that we have their interests in mind,
we can do very well among this voting sector.
The report has a detailed public relations program, with suggest-
ions on the use of written and electronic media, and on possible
Presidential appearances to emphasize his identity with the
problems of working people. It emphasizes the importance of
beginning our efforts early - before the Democrats have a chance
to unify behind one candidate - so that the President's identity
with working class problems appears to be a consistent part of
his approach.
The following specific recommendation requires your immediate
attention:
It is recommended that we find a young, vigorous labor type to
serve as the Campaign Committee's labor man, indirectly coordi-
nating with Chuck Colson's activities.
APPROVE
DISAPPROVE
COMMENTS
5
Middle America
This report is more in the nature of a general strategy outline
than a specific decision paper. It suggests the importance of
home ownership in defining Middle America and draws out two
broad concepts --- the concepts of income security and social
Security -- as essential to this group. The report advocates
clustering our issues around these two concepts and drawing
out a key issue from each next fall. While we stand to benefit
from many issues in the campaign (Peace, Prosperity, Progress,
Social Order), the report makes the point that we will only be
able to develop one or two during the campaign. It suggests
that we should pick the issues we wish to develop in accord with
a broad strategy, but as late as possible to take advantage of
their immediacy. Both immediacy and accord with a broad strategy
must be achieved if our issues are to appear both current and
consistent with our four years in office.
The report contains a brief discussion of the Wallace phenomenon,
indicating that present polls show Wallace might be helpful to
us. While he draws more from us than the Democrats in the South,
the polls suggest we will take the South anyway. In the North,
he takes more from the Democrats - to our advantage. The report
suggests that further, in-depth polling should be undertaken
before any final decision is reached on the advantages/disadvan-
tages of having Wallace in the race. The report recommends two
strategies, useable depending on how we decide Wallace helps/
hurts us.
The report contains a paper by Lew Engman of the Domestic Council,
suggesting that HUD may be pursuing "dispersal housing" contrary
to the President's expressed wishes. It advocates immediate
inquiry into this and firm, and public, action if the President's
wishes are being contravened.
The report contains a long memorandum from Charles Colson to
H.R. Haldeman, advocating orientation of our political appeal to
interest groups, with specific, bread-and-butter programs develop-
ed and sold to each group. The report also contains an extensive
discussion of the Administration's veterans program, with
recommendations for dealing with veterans organizations, media, etc.
6
It is recommended that a full-time veteran organizer be hired.
It is suggested that he could probably be obtained on a
volunteer basis from one of the veterans groups.
APPROVE
DISAPPROVE
COMMENTS
Ethnic
As of the 1960 census, there were some 34 million first or
second generation Americans of foreign stock. The report suggests
that these voters may be an important resource for us. While old
world, and particularly, old world, anti-Communist, "captive
nations" appeals are no longer effective in most ethnic areas,
the report suggests that ethnic identify among white ethnics --
Italians (witness the Italian-American Civil Rights Leagues)
Irish, etc. -- is increasing considerably.
The report suggests that these voters are attracted to the same
issues as Middle America or organized labor, both of which over-
lap considerably. It is noted that we are in a particularly
strong position with Catholic voters as a result of our stands
on pornography, aid to parochial schools, drug abuse, crime, and
the social issue.
The report contains detailed lists of ethnic organizations and
leaders, together with an ethnic population breakdown of the
United States. It also suggests various public relations devices,
electronic, written, and Presidential, which can be used effect-
ively with this sector.
The following specific recommendations require your immediate
attention:
It is recommended that an ethnic be hired for the Campaign
Committee.
APPROVE
DISAPPROVE
COMMENTS
It is recommended that consideration be given to replacing Laszlo
Pasztor at the RNC with somebody less allied to old-line, captive
nation's ethnic leaders.
APPROVE
DISAPPROVE
COMMENTS
JEB S MAGRIDER
1/24
mon- Comp Strategy mtg - miller, Chapin, Bacham
Dent, haRule, J8m, Teeter, Joanou, Dailey Mail
-
Peter Dailey presentation - -for
AG final Wed, 1/26
G
-whe H to see
no P to Fla after China,
but P shld have Cong hdrs
debrief for at CD.
Poll- Wed /Ther- cwc
JFK Center
ACTION MEMO
Secretary Rogers has suggested that for campaign purposes, our
approach to Blacks might be most effective by going via the Black
celebrities who are for us. He was especially impressed with Sammie
Davis, Jr.'s reaction to his visit to the White House and the great
mileage we've gotten from Pearl Bailey.
We should be starting now, of course, to line up celebrities and put
out some public announcements of celebrity support.
We also need to answer the question of who is handling sport celebrities
at this time.
HRH:pm
1/24/72
THE WHITE HOUSE
WASHINGTON
January 20, 1972
NOTE TO:
H.R. HALDEMAN
FROM :
GORDON STRACHAN
G
On January 17 the Attorney General approved
the text of the letter designating this list of
delegates for the New Hampshire primary.
Al Kaupinen just delivered this letter, which
requires your approval. The letter, must
be signed and taken to New Hampshire
tomorrow.
Approve text, President sign
personally.
L
# arrange signature.
Approve text, Rose Mary Woods
Disapprove text.
Other
January 20, 1972
Dear Mr. Secretary:
in accordance with the requirements of New Hampshire law with respect
to the official ballot of the Republican Party, to be used at the
primary election on March 7, 1972, I hereby file my consent to have
the names of the following candidates designated as pledged to vote
for my nomination for President.
Delegates-at-Large
Alternate Delegates-at-Large
Robert P. Bass, Jr., Concord
Joseph J. Acorace, Manchester
Richard P. Brouillard, Laconia
Marie Baker, Goffstown
Sarah L. Browning, Manchester
John R. Bradshaw, Nelson
John P. 11. Chandler, Jr., Wärner
Webster E. Bridges, Jr., Brookline
Clyde R. Coolidge, Somersworth
Charlotte P. Cogswell, Dover
Lane Dwincll, Lebanon
Richard D. Hanson, Bow
Anne Sordon, Jaffrey
Lyle E. Hersom, Northumberland
Stewart Lamprey, Moultonborough
Frederick A. Porter, Amherst
Bernard A. Streeter, Jr., Nashua
W. Douglas Scamman, Jr., Stratham
Kimon S. Zachos, Manchester
Stanley M. Brown, Bradford
First District Delegates
First District Alternate Delegates
Ruth II. Griffin, Portsmouth
Albert E. Barcomb, Rochester
George B. Roberts, JI., Gilmanton
II. Alfred Casassa, Vampton
Second District Delegates
Second District Alternate Delegates
Hilary P. Cieveland, New London
Charles G. Douglas III, Hopkinton
Charles P. Puksta, Claremont
Shirley K. Merrill, Lebanon
Sincerely,
Honorable Robert I.. Stark
Secretary of State
State of New Hampshire
Concord, New Hampshire
January 20, 1972
Dear Mr. Secretary:
In accordance with the requirements of New Hampshire law with respect
to the official ballot of the Republican Party, to be used at the
primary election on March 7, 1972, I hereby file my consent to have
the names of the following candidates designated as pledged to vote
for my nomination for President.
Delegates-at-Large
Alternate Delegates-at-Large
Robert P. Bass, Jr., Concord
Joseph J. Acorace, Manchester
Richard P. Brouillard, Laconia
Marie Baker, Goffstown
Sarah L. Browning, Manchester
John R. Bradshaw, Nelson
John P. H. Chandler, Jr., Warner
Webster E. Bridges, Jr., Brookline
Clyde R. Coolidge, Somersworth
Charlotte P. Cogswell, Dover
Lane Dwinell, Lebanon
Richard D. Hanson, Bow
Anne Gordon, Jaffrey
Lyle E. Herson, Northumberland
Stewart Lamprey, Moultonborough
Frederick A. Porter, Amherst
Bérnard A. Streeter, Jr., Nashua
W. Douglas Scamman, Jr., Stratham
Kimon S. Zachos, Manchester
Stanley M. Brown, Bradford
First District Delegates
First District Alternate Delegates
Ruth H. Griffin, Portsmouth
Albert B. Barcomb, Rochester
George B. Roberts, Jr., Gilmanton
H. Alfred Casassa, Hampton
Second District Delegates
Second District Alternate Delegates
Hilary P. Cleveland, New London
Charles G. Douglas III, Hopkinton
Charles P. Puksta, Claremont
Shirley K. Merrill, Lebanon
Sincerely,
Honorable Robert L. Stark
Secretary of State
State of New Hampshire
Concord, New Hampshire
RN:GS:nm
January 20, 1972
Dear Mr. Secretary:
In accordance with the requirements of New Hampshire law with respect
to the official ballot of the Republican Party, to be used at the
primary election on March 7, 1972, I hereby file my consent to have
the names of the following candidates designated as pledged to vote
for my nomination for President.
Delegates-at-Large
Alternate Delegates-at-Largc
Robert P. Bass, Jr., Concord
Joseph J. Acorace, Manchester
Richard P. Brouillard, Laconia
Maric Baker, Goffstown
Sarah L. Browning, Manchester
John R. Bradshaw, Nelson
John P. II. Chandler, Jr., Warner
-Webster E. Bridges, Jr., Brookline
Clyde R. Coolidge, Somersworth
Charlotte P. Cogswell, Dover
Lane Dwincll, Lebanon
Richard D. Hanson, Bow
Anne Gordon, Jaffrey
Lyle E. Hersom, Northumberland
Stewart Lamprey, Moultonborough
Frederick A. Porter, Amherst
Bernard A. Streeter, Jr., Nashua
W. Douglas Scamman, Jr., Stratham
Kimon S. Zachos, Manchester
Stanley M. Brown, Bradford
First District Delegates
First District Alternate Delegates
Ruth H. Griffin, Portsmouth
Albert E. Barcomb, Rochester
George B. Roberts, Jr., Gilmanton
H. Alfred Casassa, Hampton
Second District Delegates
Second District Alternate Delegates
Hilary P. Cleveland, New London
Charles G. Douglas III, Hopkinton
Charles P. Puksta, Claremont
Shirley K. Merrill, Lebanon
Sincerely,
Honorable Robert L. Stark
Secretary of State
State of New Hampshire
Concord, New Hampshire
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
only
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D. C. 20006
January 13, 1972
(202) 333.0920
MEMORANDUM FOR RAY PRICE
SUBJECT: NEW HAMPSHIRE FILING REQUIREMENTS
In our earlier conversation, a question was raised concerning
the requirements of the President in placing his name on the
New Hampshire ballot. These requirements were satisfied by
two letters that were sent to New Hampshire last week.
Attached is a draft of a letter that is required for the
President to sign off on a slate of committee delegates.
The list of delegates is being prepared by Governor Dwinell
and Harry Flemming.
I would appreciate receiving your comments so that we can
prepare a final draft, including delegate names for the
President's signature.
RH ROBERT H. MARIK
Attachment.
NEW HAMPSHIRE COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
New Hampshire Highway Hotel
Concord, New Hampshire 03301
Phone (603) 224-7411
Governor Lane Dwinell - Chairman
G. Allan Walker, Jr. - Executive Director
Date
Hon. Robert L. Stark
Secretary of State
State House
Concord, New Hampshire 03031
Dear Mr. Stark:
In accordance with the requirements of New Hampshire law with
respect to the official ballot of the Republican Party, to be
used at the primary election on March 7, 1972, I hereby
signify my consent to have the names of the following candi-
dates designated as pledged to vote for my nomination for
President at the Republican National Convention.
Delegates at Large
Alternate Delegates at Large
1. John Doe, Hanover
Jane Dow, Nashua
2.
3.
4.
5.
6.
7.
8.
9.
10.
Delegates
Alternate Delegates
First Congressional District
First Congressional District
1.
2.
- 2
Delegates
Alternate Delegates
Second Congressional District
Second Congressional District
1.
2.
Sincerely A ¥
Richard X Nixon
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON. D. C 20006
January 21, 1972
(202) 333.0920
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
KEN RIETZ
SUBJECT:
ORC Presentation on Youth
Polling Results
Per your suggestion a meeting for Joe Goeke's presentation
has been arranged for Monday morning, January 24th, at
8:30. The following will be in attendance in addition
to myself:
-Don Rumsfeld
- Ray Hanzlik (for Counselor Finch)
Peter Flannigan
Jamie McLane
-Doug Hallet
-Congressman Bill Steiger
Don Sundquist
-Tom Bell
Ken Smith
Angela Harris
.Bob Teeter (Evans)
It
see
January 20, 1972
Memorandum
To: John Mitchell
From: Charlie McWhorter
Re: San Diego Convention
It occurs to me that our planning for the 1972 Republican National
Convention in San Diego next August should include a meeting of one or two
days immediately after the convention for the Nixon Chairmen and the
Republican State Chairmen from each state. This would provide an opportun-
ity to lay out in detail the plans for the fall campaign and give them an
opportunity to ask questions. There was a comparable meeting following the
Miami convention in 1968 but, since there were so many changes planned in
the state leadership of the Nixon campaign, it struck me as rather perfunc-
tory. With the lead time we now have, I would think it possible to plan a
highly productive working meeting in San Dieto for this group. I would assume
that the Finance Committee would be doing something like this also and this
could be included in the post convention schedule.
cc: Harry S. Flemming
H. R. Haldeman
January 20, 1972
Memorandum
To: C. D. Ward
From: Charli McWhorter
Governor Rockefeller in his "State of the State" address this
week placed great emphasis on the need for a more rational allocation of
responsibility for the provision of services by the national, state and
local governments. Governor Rockefeller connected his remarks with
President Nixon's leadership in this field and its more immediate relation-
ship to proposals for revenue-sharing and welfare reform.
While the thrust of Governor Rockefeller's comments were long-
range in nature, it does provide an opportunity for the President and the
Administration to assert continued leadership in this important area of
government reform. It occurred to me that the Vice President's respon-
sibilities for supervision of inter-governmental problems would be a
natural place to develop some kind of an affirmative follow-up proposal for
1972 which would have enough content to be both substantively worthwhile
and politically feasible. If is thought to be desirable, the meeting of
the National Governors Conference in Washington next month would be a
good occasion for the Vice President to present the Administration's latest
thinking on the overall problem of responsibility for providing government
services.
My guess is that the ordinary citizen would welcome any efforts
which tended to reduce the cost of duplication and multiple responsibility
for the provision of government services even though there are many
obvious difficulties in achieving these goals.
CC: John N. Mitchell
John D. Ehrlichman
H. R. Haldeman
[
THE WHITE HOUSE
HFV/t return
WASHINGTON January 18, for 1972 memo
TO:
BOB HALDEMAN
FROM:
LEN GARMENT 4
Just for your information.
attachment
THE WHITE HOUSE
WASHINGTON
January 14, 1972
MEMORANDUM FOR PETE DAILEY
Here are a few general thoughts about documentaries:
1. The President was elected in 1968 basically because his
personal qualities were seen as the right ones for the times -
by enough people. Humphrey had to carry the negative features
of the incumbency without any of its benefits. I imagine most
would recognize that the campaign theme this time around
is still "The man for the times" - except that the man is now
President, which helps.
2. Assuming I'm correct that the basic proposition a Nixon
documentary must support is that the President is in fact
proving himself the right man for exceptionally difficult times,
we have an essentially intellectual proposition which must
be addressed in dramatic terms. The key then would lie in
great discipline in the locus or the documentary. It would
have to identify and pinpoint the effective leadership qualities
of the President, marshall the supporting evidence and under-
take to make its selected point with great clarity. If the
documentary is all over the lot trying to establish that RN
is warm and folksy as well as tough and cerebral it will
not be effective. (Another documentary could deal with the
human side of the President, the family, etc.)
3. I set out my own views on the President's strongest qualities
in a speech last winter and this is how the language went (a
copy of the speech is attached):
The premium qualities of a president for this moment in history
are related to its frustrating complexity.
-2-
The nation needs coolness more than clarion calls; in-
telligence more than charisma; a sense of history more
than a sense of histrionics. It's not important that a
president be loved or lovely or charming because the times
will not let him be perceived that way even if he deserves
to be:
What matters is that he have the constitutional toughness,
discipline and flexibility needed to discharge his constitutional
duties in an impossibly difficult time.
4. How to translate these generalities into persuasive film
is the creative problem. A couple of thoughts: the film will
have as one objective conveying a sense of a wide range of
Presidential projects underway which should not be aborted
midstream. The film has to document what is taking place;
it must be drawn from available footage (or footage to come);
and it must also have a distinct point of view. A film story
of the hard news events of the first term put in an explanatory
context by narratives and interviews with the President as
narrator, and/or a group of interview-type commentaries by
the President might this point, of (The lastlew
minutes of the Day in the Life of The President", and the
1968 interview - documentary might be looked at as models).
5. The value of intercutting the President's comments
(recorded in September or October) with film from the previous
years (news conferences. TV news film, Navy films, etc.)
would be that it would be current, it would be an addition
to the documentary elements (the President's evaluation of
history), it would be flexible, and it would be the man himself
not strained through third-party editing For example, the
President's tense, gutsy night-time press conference after
Cambodia, followed by his relaxed, current evaluation of that
moment in history and how and why the student commotion ran
its course in the following months would be good history and
- -3-
even better theatre. In a sense, the President would be
writing part of his "book" via television. (A set of commercials
drawn directly from current press conference situations would
carry out this sense of directnoss and realism.)
6. 1 don't have any useful thoughts on film lengths, nor do I
have anything to contributé at this point about issues and events
to include. Most are fairly obvious. The people involved in
preparing the film will have to sit and look at footage for days
before ideas emerge and jell. (And don't forget Bob Haldeman's
footage; my guess is that less than studio quality film will work
fine provided it is all held together by high-quality connecting
material which is uniform in technique and approach.) Any such
approach would require a producer-director who would have the
President's absolute confidence and could work with him comfort-
ably and effectively.
0
(an
Leonard Garanent
atta chmient
RICHARD NIXON' NEW AMERICAN REVOLUTION
By LEONARD GARMENT
From 1911 To 1997
I have been intrigued by A 1952 meno-
Both recognize the demand for greater
graph ())) cyclical change in American
attention to domestic problems.
foreign policy, published by a man
Both recognize the anxious and Impa-
named Frank Klingberg in the journal of
ticnt mood of millions of individuals.
The architect of the Nixon Revolution,
he President of the United States, is on
World Politics. Mr. Klingberg argues
The President's policies Are a rational
open-minded revolutionary in that he is
persuasively that our foreign policy since
response to a passionate mood and are
1776 has alternated between 21-year in-
less interested in preserving the system
destined, at least in the short run, to be
han he is in making it serve, and to
trovert phases and 27-year extrovert
less than universally satisfying. But they
phaces, the irresistible force for change
take it serve he is willing to recon-
may serve as a sort of "universal gear"
in each case being a swing in national
Tuct il.
to absorb and damp out some of the
A revolution In the way the federal
mood as it reacts against the characteris-
potentially wrecking consequences of ex-
overnment transacts business must take
tics of one phase and gradually shifts to
aggerated impatience.
the other.
place to deal with the debris of decades
He predicted that the extrovert period
These are exiraordinarily difficult
[ bursaucratic in-breeding. It is essen-
begun by Pearl Harbor in 1941 would end
times for popular government 10 be "pop-
Tal to create new power centers through-
out the country; Washington can't do it
about 1008, with the turn in mood pivot-
ular." In the discharge of his dution a
ing on "heavy moral implications" com-
president must act responsibly, and 10 do
11 or that well. A definitive sorting of
plunded of "the aspirations of the people
SO he must sacrifice popularity, one day
nunctions and government levels in the
of Asia
with special repercussions
with one group, the next day with all-
ederal system is long overdue, and au-
from America's own racial problem."
other. This is not to say that martyrdom
hority and money must be distributed in
One need not buy the whole analysis to
is the leader's lot; unpopular positions
ght of experience and contemporary
take from il sober second thoughts about
can turn out to be the most popular
ealities so these different levels can
the possible magnitude of the forces im-
course.
cally work.
pelling our gravitation toward domestic
Risking Unpepularity
Danger of "Romance"
concerns now and in the years ahead.
It is to say that risking unpopularity,
Simply stated, we know our limits; we
All The Revolutions
and all its consequences, Is what presi-
! now that unless we let Pocatello deter-
in a recent Issue of Fortune James
dents are required to do. Diversity and
mine the shape of its buildings, we in
1. sichley applies cyclical theory to Amer-
conflict are too deeply ingrained in our
Washington will never have time to de-
ican party politics, while from a recent
times for unity to be much more than a
! ermine the shape of the nation.
Atlantic cover the sculptor Jacques Lip-
noble ideal: The contesting interests-po-
I recognize the danger of what might
chitz fells us, "Life goes in cycles.
litical, diplomatic, generational, racial,
be called the "romance of decentraliza-
There's nothing new under the sun
regional, economic-are simply Incapa-
tion." But is contralization is 8 direction
only more of it."
ble of being hammered or cajoled into a
and a theme. not a fetish or an ideologi-
The "more" of the current Inward
state of unity. We must learn to live with
mood of the nation are factors which
the conditions of the day.
cal straitjacket Simplicity is a fine thing
multiply the rate and intensity of the
Max Ways, in Fortune last year, made
when it comes to delivering polemics, but
national turning: the technological revo-
the point that, "the surging demands of
philosophic neatness doesn't count when
lution, the participatory revolution, the
our times represent, in fact, the social
it comes to delivering services. When a
civil rights revolution, the revolution of
vigor of our society, its insistence upon a
national approach is needed and will
rising expectations; the new youth, the
larger role in life for every person. But
work better, We will take that road. The
new styles, the new communications, the
there is no denying how difficult it will be
idea is to moderate, not abdic: Wash-
to maintain 8 necessary measure of 30-
ingion's leadership role.
new consciousess, th new everything--
cial cohesion in the face of rising dc-
Only Beginning
all have combined to shrink the time
mands for wider and wider distribution
horizons and patience of millions of
of power
Much more of the President's domestic
Americans virtually to zero. The hu-
program exists in proposals than in prac-
The Premium Qualities
man cry is for "action now" and to ask
tice, and we. are only beginning to move
for patience as Institutions labor to re-
"There's no prospect of peace and
from intent to achievemen But sooner
spond is to whisper into a gale.
quiet, no point of rest, ahead. Conflict
or dater, in one form another, through
But institutions have their own tightly
and trouble will multiply as the level or
one or another coalition of persons and
turning circle. A quarter-century of laws,
education rises, as more jobs require
forces, and despite the Rube Goldberg
pyramid of legislative and special inter-
bureaucratic traditions, programs,
personal judgment, as & greater number
est obstacles, the President's reform pro-
treaties and concepts of national self-in-
of individual wills come into play, a
posals will become law. The question is
terest has a momentum of its own that
autocratic authority diminishes."
not whether the Nixon Revolution will
survives and continues to push the nation
The premium qualities of a president
prevail, but when.
along an earlier course. The clash, the
for this moment in history are related u
time lag between individual demands for
its frustrating complexity.
That It will prevail is Inevitable be-
change and the slow-motion response of
The nation needs coolness more tha:
cause it answers not only the long-over-
clarion calls; intelligence more the
due 11( 1 for redefinition of the federal
institutions creates tremendous tensions.
charisma; a sense of history more than
role bel, more important, because it is
The Nixon Revolution and Nixon D :-
sense of histrionies. It's not importal
moving to fulfill a deeply felt wish of
trine are alike in their effort to redesign
that a president b: loved or lovely
people everywhere to have closer 1)
basic institutions of national and foreign
charming because the times will not It
home, within reach of their hands, the
policy to provide for an orderly transition
him be perceived that way even if :
machinery that controls their lives.
through 8 disorderly time.
deserves to be.
In short, these are ideas whose time
Both have as their central theme the
has come; and American life is getting
What matters is that he have the CO
need to redistribute power toward reduc-
better because of them.
stitutional toughness, discipline and ficz
ing the excessive domination of the Unit-
bility needed to discharge his constit
Yet this seems barely to scratch the
ed States (or federal) role and stimulat-
tional duties in an impossibly diffict
surface of a mood of dissatisfaction in
ing local involvement and energies in
time.
the nation that stretches in all almost
solving essentially local problems.
unbroken line-over the last six or seven
Both recognize the limited wisdom,
years. Real progress is being made in
limited reach and limited energy and
every area of our national life: our in-
resources of Washington in dealing with
volvement in Vietuam has been cut and
the range and diversity of problems in
we are moving out; problems of poverty,
the world and nation.
hunger, race, the environment, the aging,
education, health are being addressed,
seriously and steadily; power and partic-
ipation is greater than ever In our histo-
ry. Still the index of human dissatisfac-
tion rises, and not just with federal gov-
ernment but with all governments, with
all bureaurracies, with every institution
from church to army-all incur impati
ence, dissatisfaction, hostility.
Without venturing anything SO ambl-
Baltimore Sun, April 11, 1971
fious as a unified field theory to reconcile
all strands and currents of contemporary
thought, I would submit that the moods
roiling the national consciousness are far
stronger and deeper than WP usually ad-
mit. We are buffeted not mercly by the
huf
by
H
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
Heich Morha
January 25, 1972
El
1701 PENNSYLVANIA AVENUE N.W
materials
WASHINGTON. D. C. 20006
(202) 333-0920
MEMORANDUM TO:
GORDON STRACHAN
FROM:
PHIL JOANOU
SUBJECT:
Primary Creative Strategy Statement
Attached is the statement reviewed at Mondays strategy
meeting.
CC: Peter Dailey
CONFIDENTIAL
CREATIVE STRATEGY STATEMENT
Committee to Re-Elect the President
January 12, 1972
CONFIDENTIAL
CREATIVE STRATEGY STATEMENT
Committee to Re-Elect the President
January 12, 1971
The purpose of this document is to set forth the creative objectives,
strategy and plans proposed for implementation in New Hampshire and
Florida. It is based on the situation as it exists today, and is sub-
ject to revision as events and circumstances dictate the need for change.
THE SITUATION
The President has publicly stated, and reiterated in his New Hampshire
letter that " it is essential, particularly in this year when events of
such importance to the world's future are taking place, that at least
until the Republican Convention the President should refrain from public
partisan activities in order to conduct the business of government with
minimum intrusion of purely political activity.' In brief, he "will not
campaign actively or personally in any of the primaries".
The President will be faced with opposition from the left and the right.
Rep. Paul McClosky is challenging the President on Vietnam and credibility
in government. Rep. John Ashbrook, the candidate of the right, is cam-
paigning on the basis that the President has strayed too far from his
1968 positions. Eight candidates have entered the Democratic primary.
CREATIVE OBJECTIVES
The creative objectives in the primary states will be to:
1. Concentrate efforts on Republicans and Independents, and stress the
importance of their vote for the President. (Because of his lead in
the polls, it may be necessary to overcome potential voter apathy).
2. Create a "grass roots" effort, contrasted to superimposed, professional
political campaign drive.
3. Take the position that the President is the best man to meet the challenge
of an ever changing nation and world. He is responsive and courageous in
his actions (implying a more pragmatic, common sense approach to problems,
as contrasted to the doctrinaire solutions of those of the left or right).
4. Creative material will be positive in nature and about America's future
in contrast to negativism that will be raised in the campaign.
5. Emphasis will be given to the fact that the President has achieved much
in contrast to Muskie's "it is not good enough" approach.
6. Statements made in advertising will be checked to insure complete accuracy
and rely on understatement, as opposed to "greatest ever" rhetoric, which
becomes unbelievable.
CONFIDENTIAL
Page 2
CREATIVE STRATEGY
The President will not be used in radio or television commercials in a
direct way. That is, the President will not directly address the public
via commercials, in that this is practically synonmous with direct
campaigning. Advertisements will be developed showing people from all
walks of life stating their support of the President in honest, unrehearsed
terms. Many quick cuts will be used, showing close-ups of (for example)
a young girl, businessman, housewife, black, older American, farmer, young
man.
In this way, support of the President, his actions, his record, can be
stated in a non-political, believable way. Responses will be on the economy,
Vietnam, the President personally, crime, drugs, welfare, and the other
issues important to voters in each state. Commercials will be filmed on
location in the primary states.
In addition, this approach will allow the people to speak in answer to
attacks and questions from the left or right. It allows little room for
counter-attack, as it is difficult for either Democrats or Republican
opposition to attack the peoples' support of the record in Vietnam, the
economy, or other issues.
The commericals will be positive in mood, fast paced, interesting, believ-
able, and "non-political".
Radio commercials will be modified "lifts" from the television tracks.
Newspaper advertising will follow the same basic strategy, with modifica-
tions that will be shown in layout form.
Finally, it is important to note that the President will continue to obtain
prime time special TV coverage on major foreign policy events throughout the
primaries, plus major radio, magazine, and newspaper coverage in addition to
normal Presidential coverage. This "People for the President" approach will
help avoid overexposure early in the campaign.
THE WHITE HOUSE
WASHINGTON
Date: Jan. 19
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
You have the package of
Buchanan's memoranda and had
planned on talking with him.
You may want to add this to the
materials in your talking paper
drawer.
THE WHITE HOUSE
WASHINGTON
January 18, 1972
MEMORANDUM TO:
H. R. HALDEMAN
FROM:
PAT BUCHANAN
The powers that be should know that both Ken Khachigian and
Al Snyder worked hand-in-glove to develop and transmit
some of the questions that eventually were used by interviewers
Broder, Kiker, Novak and Apple on that "Meet the Press" show
which was perhaps the roughest going-over I have ever seen
Ed Muskie given. At one point Muskie seemed on the verge of
"blowing. " Recommend that those in the White House staff who
have political responsibilities take a look at that show -- to see
where Muskie's vulnerability lies, and to get a good look at the
fellow who has been shaping up as our primary opponent.
Incidentally, re my previous memoranda, I remain convinced
that Muskie can be had in Florida and must be had there, if he
is to be stopped. Is any consideration being given to some of
the ideas outlined in those memos?
Buchanan
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
January 18, 1972
1701 PENNSYLVANIA AVENUE. NW N
WASHINGTON D. C 20006
(202) 333.0920
TO:
GORDON STRACHAN
H
FROM:
PHIL JOANOU
SUBJECT:
Promotion Materials
Attached is a press proof of a brochure for use in the
primary states and for state headquarter material. Also
attached is a document on promotion strategy, indicating
how this brochure fits in with other pre-convention material.
We plan to print this brochure on Wednesday, January 19.
Additional material will be forwarded for your information
as it is developed.
Branou
GaPhil 1/20
COMMITTEE TO RE-ELECT THE PRESIDENT
PROMOTIONAL MATERIALS
January 12, 1972
COMMITTEE TO RE-ELECT THE PRESIDENT
PROMOTION MATERIALS
The purpose of this document is to set forth initial promotional material
requirements and activities.
Promotion material requirements for the 1972 campaign may be divided into
two phases:
1.
Pre-Convention
(Primaries and headquarters use)
2. Post-Convention (Major campaign effort)
This document concentrates on the pre-convention materials.
Objectives
1. Provide adequate material concentrating on the issues and the record
for party workers and volunteers.
2. Provide flexibility to add to material at low cost as issues develop.
3. Provide a pre-convention theme that is broad enough to remain durable
during the 8 month pre-convention period.
4. Provide current news to party workers to generate enthusiasm and a
sense of involvement.
Theme
The theme line to be used during the pre-convention phase will be: RE-ELECT
THE PRESIDENT.
This theme serves to:
1. Reinforce that fact that Nixon is the President, while others are
politicians scrambling for votes.
2. It does not serve as a target for the host of primary contenders (as
would an issue oriented statement tied to peace and prosperity).
3. It will not backfire and become a victim of current events.
It is admittedly a "safe" line, and as a result may lack the excitement and
drama of a bolder approach. It is our belief, however, that the excitement
of this campaign should be timed for the post-convention phase. Excitement
and action can tend to be wearying, especially when it is eight months to the
convention and ten months to the election. In summary, this is the right line
for now.
Page 2
Recommended Materials
The following materials are recommended for development, production, and
shipment to primary and other states:
1. BROCHURE - "Re-elect the President". This will be a simple brochure,
briefly setting forth the President's record on important issues. It
will be used as a handout and may be used in mailings, as it is envelope
size.
2. BROCHURE/KIT - "America Needs President Nixon
11
An 8" X 10" kit,
with a full-color photograph of the President on the cover. This kit
will contain separate sheets on each issue. These inexpensive sheets may
be up-dated from time to time, or new i-sues added without reprinting
the kit. Its major purpose is to encourage volunteers and to provide
detailed information on the issues. The inserts serve a dual purpose.
They will be used as part of a kit, and individually as mailers for
telephone follow-up.
3. PUBLICATION - "The Nixon Re-Elector" or "The Presidential Re-Elector".
This publication will appear monthly in the early stages, and will be
similar in format and style to the "Nixon Elector" used in 1968.
4. BUTTONS - "Re-elect the President".
5. BUMPER STICKERS - "Re-elect the President".
6. WINDOW STICKERS - "Re-elect the President".
Summary
This program will provide adequate materials for initial use, with two
brochures, which can be used in office and for mailings, buttons, bumper
stickers, and automobile window stickers, plus a monthly publication which
will provide current source material for workers and party officials,
and provide people in the campaign with a sense of involvement.
Page 3
COST ESTIMATES
Materials Production
1 1/4" Plastic buttons
125 M
$3,125
Vinyl Bumper Stickers
100 M
3,500
4" X 9" small brochures
100 M
1,260
4/c Kit w/inserts
50 M
14,082
3" window stickers
1,650
$22,617
Tabloid Newspaper
INSIDE
A record
of courage
and action:
Vietnam: The President has laid the foundations for
a lasting peace in Southeast Asia by preparing the
South Vietnamese to resist aggression and determine
their own future. By years end, he had cut the number
of American troops to one-quarter of what it was when
he took office.
The Economy: When President Nixon took office
inflation was raging. Americans were receiving higher
wages, but these were being consumed by a rate of
inflation with little parallel in modern American
history. The President took bold economic steps,
including a 90 day freeze on wages and prices, and a
comprehensive system of anti-inflation controls. Major
tax changes were proposed and enacted. An historic
agreement was reached on a realignment of currency
rates. These courageous actions to hold the line on
prices, create new jobs and improve the competitive
position for business and workers in foreign markets,
will benefit all Americans.
Welfare Reform: He has proposed sweeping
changes in the present welfare system to provide
training and work incentives, to prevent the break-up
of families, and ultimately to relieve the growing
burden on the taxpayers.
The Environment: President Nixon has created
the Environmental Protection Agency to coordinate
his tough new Federal programs to upgrade air and
water quality, restrict misuse of harmful pesticides,
reduce the problem of solid waste disposal, and
administer the new standards to climatic radiation and
noise pollution.
Young Americans: He has moved toward the goal
of an All-Volunteer Army and has overhauled the
Selective Service System to eliminate inequities. He
supported and signed the law giving the vote
to 18-year olds.
FRONT
BACK
RE-
Older Americans: The President has developed
ELECT
a comprehensive strategy for meeting the needs of the
Nation's elderly, including a one third increase in
Social Security benefits, programs to enable more of
THE
the elderly to live in their own homes, improved health
and nursing home care, and increases in employment
and volunteer service opportunities.
PRESIDENT
Revenue Sharing: He has proposed that the flow
of power away from locally elected officials to the
Washington bureaucracy be reversed through the
sharing of Federal tax revenues with state and local
governments.
Health Care: President Nixon has provided far-
reaching programs to make health care available to
every American and has pledged his administration to
an all out effort to eliminate cancer and sickle cell
anemia.
Drugs: He has moved forcefully to curb narcotics by
greatly expanding the law enforcement manpower
dedicated to stopping the traffic, and negotiating the
end of opium production in Turkey. He has created a
White House Special Action Office to develop and
coordinate a national drug rehabilitation program.
Foreign Policy: The President has taken bold
initiatives in world affairs in his quest for a full
generation of peace. He has ended crisis diplomacy
and opened negotiations to limit nuclear weapons. By
implementing the principles of the Nixon Doctrine, he
has fostered more self-reliance among our allies.
HE
NEEDS
YOUR HELP!
Paid for by Finance Committee
for the Re-election of the President
THE WHITE HOUSE
WASHINGTON
Date: Jan. 19
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
The Attorney General approved
$70,000 budget for a direct
mail effort in New Hampshire
based on the plan attached at
Tab A.
The alternate forms of the letters
going to Republicans and Inde-
pendents are attached at Tab B.
G
Marill
1/20
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
January 14, 1972
WASHINGTON D. C. 20006
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: NEW HAMPSHIRE PRIMARY DIRECT MAIL PLAN
Because there will be no appearances by the candidate in New
Hampshire, and limited use of mass media, a great deal of
emphasis will be placed on the use of direct mail to reach
the voters. The plan described below is designed to accom-
plish the following objectives:
1. To provide a highly personalized mass medium to
communicate with and influence the voter to support the Presi-
dent.
2. To increase the voter turnout of those supporting the
President.
3. To motivate a large number of people to involve themselves
in the campaign as volunteers.
Description of the Program
A computerized list of all registered Republicans has been obtained
from the State Republican Party. It is probably somewhat outdated,
but should be at least 80% deliverable. From this list, three
personalized computer letters will be sent to each Republican:
1st mailing 1/27/72
1. Personalized computer letter from
3rd class bulk
Lane Dwinell
universal indicia
2. "Re-elect the President" window
(Prototype: Tab A)
sticker
3. Volunteer card
4. Business reply envelope
2nd mailing 2/10/72
1. Personalized mini-computer letter
1st class mailing with
2. General brochure on major issues
stamp
(Prototype: Tab B)
CONFIDENTIAL
- 2 -
3rd mailing 2/25/72
1. Personalized mini-computer letter
1st class mailing with
2. One or two sample ballots based
stamp
on the number of Republicans in
(Prototype: Tab C)
the household.
The first mailing is to be sent third class to facilitate correcting
the address list. Subsequent mailings will be first class to create
an image of personal correspondence and to insure deliverability in
the case of the sample ballots.
The purpose of the first letter is to make the voter personally
aware of the President's campaign and to encourage a demonstration
of support by volunteer work or a financial contribution.
The purpose of the second mailing is to reinforce the request for
support made in the first letter and to add further weight to the
case with a brochure summarizing the President's accomplishments
in important issue areas.
The purpose of the third mailing is to stimulate turnout by using
a sample ballot to remind the voter of the election data and to
point out the names of the President and his slate of pledged
delegates on the ballot.
The second and third mailings will be made to registered Independents
also, since they are permitted to participate in the Republican pri-
mary if they so desire. (After voting, they automatically become
registered as Republicans, or Democrats, but can re-register as
Independents a short time later).
In all, there are about 125,000 Independents in the state--an estimated
70,000 households. At most, 15%, or about 20,000 may vote in the Re-
publican Primary. Over 100,000 of the 160,000 Republicans are expected
to vote. Whereas a Republican mailing list already existed in the
state, the registered Independents will have to be compiled from town-
ship clerk lists. Volunteers from the New Hampshire Committee will be
used, and the addresses will be collected on a priority basis from
towns where the President received his greatest support in 1968.
Direct Mail/Telephone Interface
The Republican list has been printed out by city. Volunteers in
New Hamp hire are looking up the telephone numbers and then writing
CONFIDENTIAL
- 3 -
them on the print-out. Interpreted IBM cards will be produced in
the same sequence, showing name, address, city, state and zip code.
There will be places for recording the voting intention of each
individual, based on a telephone canvass: favorable, unfavorable
or undecided. If undecided, the volunteer will mark the issue (s)
of most interest to the voter, send the card to a controlled computer
facility; then the card will be used to generate a computer letter
which is sent to the undecided voter, along with literature describing
the President's record on the issue in question. The undecided voter
should receive his letter with issues about seven days after the
first phone call. Then there will be a second phone call to see if
the voter has decided in favor of the President. If the phone calls
find the voter to be supporting Ashbrook or McCloskey, his name will
be eliminated from the sample ballot mailing. All favorable voters
will be contacted in a Get-Out-The-Vote operation at the end of the
campaign.
At the end of the campaign, it will be possible to perform a
demographic analysis on the cards of the favorable, unfavorable
(McCloskey VS. Ashbrook) and undecided voters. They will be
matched to demographics data on national household address lists.
There may be strategic value in knowing the profile of voters who
behave in given ways in 1972, to augment opinion survey data.
An operating flow chart of the direct mail and telephone plan is
given in Tab D.
Testing
The techniques proposed for the New Hampshire mail program
represent the best that is known from both the commercial and
political worlds. However, controlled tests will be made to
attempt to verify the assumptions and to determine the effect of
direct mail on the voting results. They will include variations
on the number of mailings as well as comparing personalized (computer
letter) vs. non-personalized (offset letter). It is proposed to test
in about 10% of the voting districts.
The test districts (townships and wards) will be selected based on
similarity of voting behavior with other districts which will re-
ceive all three mailings. The effect of the variations will be
CONFIDENTIAL
- 4 -
measured by comparing the vote and turnout on Election Day, and
by telephone sampling during the campaign. If direct mail affects
the vote by as much as 5% in each district, the tests will cause
a one-half of one percent variance in the final totals.
Graphically, the mailing patterns for testing purposes are illustrated
below:
Personalized (computer letter)
1st mailing
Group I -
(one mailing)
2nd mailing
Group II -
(two mailings)
3rd mailing
Group III - (two mailings)
Group IV - (one mailing)
Group V -
(no mailings)
Non-personalized (offset printed)
1st mailing
Group VI - (one mailing)
2nd mailing
Group VII - (two mailings)
3rd mailing
Group VIII - (two mailings)
Group IX - (one mailing)
Group X - (no mailings)
CONFIDENTIAL
- 5 -
These test configurations will give us answers such as:
- the effect of personalized mailings
- the optimum number of mailings
- the optimum schedule of mailings
Cost
The total cost of the New Hampshire plan is $69,075.00. The detailed
budget is presented in Tab E.
Recommendation
That you approve the direct mail plan for New Hampshire as outlined above,
along with the budget for $69,075.00.
Approve
Disapprove
Comment
JEB S. MAGRUDER
CONFIDENTIAL
NEW HAMPSHIRE COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
New Hampshire Highway Hotel
Concord, New Hampshire 03301
Lane Dwinell Chairman
Phone (603) 22474111
G. Alion Walker, Jr. -- Executive Director
Mr. Richard Fore
145 South Pino Avenue
Nashua, New Hampshire
Dear Mr. Fore:
President Richard Nixon is a courageous and effective leader--he has
proven himself to be the right man for difficult times. I hardly
need to remind you of the importance of the New Hampshire primary.
We are the first in the country, and as a result, we must recog-
nize our special responsibility, and the broad national influence
of our votes.
America needs President Nixon and the President needs you. I ask
you to fill out the attached volunteer card and send it in to me
today. Let us show him, and America, our tremendous support.
Sincerely,
Lane Dwinell
VOLUNTEER CARD
Mr. Richard Fore
I want to support the President
145 South Pino Avenue
in this way:
Nashua, New Hampshire
I want to do telephone
campaigning
I want to do door to door
Telephone
campaigning
I want to work in a Head-
Signature
quarter office.
I cannot personally volunteer
but my contribution of $
TAB B
NEW HAMPSHIRE COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
New Hampshire Highway Hotel
Concord, New Hampshire 03301
Phone (603) 224-7411
Lane Dwinell -- Chairman
G. Alion Walker, Jr. : Executive Director
Mr. Richard Fore
145 South Pino Avenue
Nashua, New Hampshire
Dear Mr. Fore:
On March 7th the results of our primary will be flashed across
America and transmitted to the world. This is our opportunity
to show the nation our support for President Nixon.
And he has earned it.
It was four years ago that the strong backing we gave Richard
Nixon started him on the road to the Presidency. He has not
failed US. His record is one of courage and action as the
enclosed issue brochure so aptly points out. Now once again
he needs our help.
Let us demonstrate this to our fellow Americans by enthusia-
stically supporting him, and casting the first votes to re-
elect the President on March 7th.
Sincerely,
Lane Dwinell
NEW HAMPSHIRE COMMITTEE FOR THE RE .. ELECTION OF THE PRESIDENT
New Hampshire Highway Hotel
:
Concord, New Hampshire 03301
Lane Dwinell -- Chairman
Phone (603) 224-7411
G. Alion Walker, Jr. : Executive Director
Mr. John A. Burns
126 West Seabrook Avenue
Concord, New Hampshire
Dear Mr. Burns:
Your votes this year in the New Hampshire primary will be more
important than ever before. Because, Tuesday evening, the
entire nation's attention will be focused on our state, waiting
for the results and watching to see how we support President
Nixon.
On March 7th, please carry the enclosed sample ballot to the
voting booth to remind you of those delegates pledged to Presi-
dent Nixon and let your ballots speak to America.
Thank you very much.
Sincerely,
Lane Dwinell
TAB C (attachment)
IVI PRINT veregates:
Vote for not more this Tuo:
CANDIDATE OF THE
For Delegates at Large:
For Alternate Delegates at Large:
JACK MORTAU. Manchester
Vote for COX more than Four:
Vote for Dot more than Four:
FAVORABLE TO THE COMINATION OF
REPUBLICAN PARTY
CEOHOL ROMMEY PRESIDENT
ROBERT E. WHALEN. Portsmouth
WILLIAM T. DUSHBY. We're
ROBI RT TAIT. Greenville
FAVORABLE 10 NOMINATION or
NONNATION or
GEORGE ROWNEY FORWALVIDENT
FOR
FAVORABLE :3 ... NOMINATION or
RICHARD NINON FOR PRESIDENT
GROUPS ROUNEY PRESIDENT
SANDRA ALESEN. Hudson
WESTON F. CC OK. JR.. Five
HELEN A. VACHON Mindiester
PLID to OF
was E STONE
PURPOSE " or
CHARLES PETCY RESIDENT
WILLIS stone ... STREET
CLYDL COOLIDGE Somersworth
PRESIDENT
HOWARD N. DUNCAN Nashua
STANLEY 11. WILLIAMSON. Gostien
PLEPOLD to vote 129 THE N/V NATION OF
X
R CHARD M. NIXON PRESIDENT
NOMINATION OF
FAVORANCE NOMINATION or
WILLIS STONE ... PRESIDENT
GEORGE ROUNEY ... PRESIDENT
ROBERT DUCHANO. Wakefold
OF THE UNITED STATES
LANE DWINELL Lebacon
PLEASE
NOMINATION
or
X
HAROLD Γ. OCHIOLZ Durlian
NOMINATION or
RICHARD ".
GEORGE ROMNEY PREPARE
ROGER L. HUARD. Bedford
DWIGHT N EAMES Munihester
DONALD 1. BARRON, Salvar
TO YOU FOR THE INVOICE OF
FAVORABLE :0 THE AMOUNTION OF
WILLIS STONS FOR PROJUDEST
FAVORABLE 10 --- NOTINATION "
HAROLD E PROVIDENT
NELSON A POCKEPELLER 109 PRESIDENT
CECH. CHARLES HUMPHREYS. Postsmouth
CHARLES GAY, Derry
LAWRENCE PRENNER. Manchester
10 vote THE NIV NAMED OF
X
I HEREBY DECLARE MY PREFERENCE
FAVORABLE 10 INVOICE OF
RICHARD M. NIXON INSURE
FOR CANDIDATE FOR THE OFFICE OF
NELSON A. RECKERELLER FOR PRESIDENT
RICHARD E. KEHL Chichester
PRESIDENT OF THE UNITED STATES 20
GEORGE GILMAN. Farmation
11 CBSTER E. BRIDGES. JR.. Brookline
FAVORABLE 10 THE
PLEASES VOTE THE NOMINATION OF
X
FAVORABLE TO 1.1 SOMINATION
NLL A. ROOSE FOR PRESIDENT
BE AS FOLLOWS:
NORRIS CARTON PRODUCTST
RICHARD M. NIXON CUSENT
JOHN T. LAZAR, Manchester
ARNOID P. HANSON Burlin
WAYNE CHAPMAN Manchester
FAVORA 10 :... NOMINAT or
MARCHD E. STASSEN PRESIDENT
NOMINATION or
FAVORATE to NOVIMENTION or
GEORGE FORNEY FOR DISSIDENT
MARCLD E. STASSEN PRESIDENT
JAMI MAHONY. Mancheyer
ELMER W. COY
DAVID N. HEINTHN. Merrimack
RITA CONNARY. Nashua
FAS. = ... NOMINATION or
NEWSON A. ROCKETELLER FOR PASSIDENT
PLEDGED 10 - ... NOMINATION or
PLEPOSE 10 vote NOMINATION or
WILLIS C STONE - 14 PATIENT
WILLIS L. STONE 104
JOHN C. MONG IN. Manchetter
DON DUMONT
NELLE L.. HOLMES. Anthorst
DAVID COUTTS. Hampton
FAVORABLE :0 - NOVINATION or
FAVORAPLE NATION or
HAROLD : STASSEN PRESIDENT
FAVORABLE 10 or
NELSON A. F.OC. FOR PRESIDENT
NILSON A. ROCAEFELLER FOR PRESIDENT
THOMAS 1. DALF. Salem
WILLIAM W. EVANS, JR.
WILLIAM R. JOHNSON. Hanover
FAVORABLE 16 ... or
PLEASED'S VOTE NOMINATION or
X
GEORGE VNEY - PRESIDENT
RICHARD M NIXON 593 PRESIDENT
ALEXANDER ) RALINSKI. Budiesd
DANIEL 1. INTGUESS Peterborough
x
HERBERT F. HOOVER
PLEDGED TC 100% 1.. NOVINATION or
X
PLEASED TO VOTE FOR THE NOMINATION or
RICHARD M. NIXON '04 PRESSDENT
RICHARD M. NIXON FOR PRESIDENT
PHYLLIS M. KIENEY. Hudson
BENJAMIN F. FARR. Hillsborough
PLEASED TO vote THE NOMINATION OF
RICHARD M. NIXON
WILLIS C STONE PRESIDENT
RAYMOND A. LABOMBARDL Nahua
MARJORIE FARR, Hillsborough
PLEASED 10 THE cc
PLSC VOTE NOTIONATION C.F
GEORGE ROMNEY
WILLIS STONE FOR PRESIDENT
WILLIS SIGNE / DA PRESIDENT
STEWART LAMPREY Mochenborough
PAULINE M HAMEL Manchester
PLEASED FOR THE
X
FAVORATE *0 NOMINATION or
RICHARD % NIXON
GEORGE MONNEY ... PRESIDENT
HAROLD E. STASSEN
DONALD 11. MATARLANE Swanzey
STUART HANCOCK Concord
FAVORABLE to ---
FAVORABLE TO 100 or
ALL BON / ... PRESIDENT
NELSON A. FOR PRESIDENT
WILLIS E. STONE
RICHARD A. MORSE Manchester
WALTER 1.. KOENIG. Concord
FAVORABLE TO THE NOMINATION or
FAVORABLE .s 1-1 NOMINATION or
GF ORGE ESIDENT
RICHARD NIXON
LOUIS PETTIGRENT. Manchester
MARY MONGAN. Manchester
FAVORABLE 10 INC NATION or
For Alternate District Delegates:
DAVID WATUMULL
FAVORAGLE NOMINATION or
LAR DALY 5:0 PREMISENT
HARD P_C. STASSEN 50 PRESIDENT
Vote for not more than Two:
MARSHALL J MCI, Houksett
BERNARD A STREETLR. JR.. Nashun
FAVORABLE NOMINATION or
PLEDGED TO vote THE NONINATION or
X
GEORGE SV. WALLACE FOR PRESIDENT
RICHARD M. NIXON PRESIDENT
VICTOR A. MISEK, Hudson
IRVING 11. SODEN Concord
PLEASED 10 votr FOR The NEMINATION or
WILLIS E. STONE PREPIDENT
FAVORABLE TC OF
GEORGE BOYNEY PRESIDENT
JOHN 11: PARFITT, Manchester
EDWARD R. SPAULDING. Manchester
FAVORABLE TO Yest NOMINATION or
NELSON A. ROCKEFELLER FOR PRESIDENT
FAVORABLE TO THE o'
HARDLY STASSEN FOR PRESIDENT
WILLIAMS PINE. Bedford
DAVID A. STEALING. Hillshorough
PLEASED TO VOTE FOR THE NOMINATION OF
WILLIS F STONE
PLEASED TO VITE THE NOMINATION C.
CANDIDATE OF THE
RICHARD : NIXON -
GRETA AINLEY. Meachester
ROBERT TRUMBLE Manchester
PLEASED 10 VOTE CORTHS NOMINATION CF
FAVORAGER TO THE OF
RICHARD N.XON
REPUBLICAN PARTY
HAROLD E STATEEN PRESENT
ROBERT A. BAINTS. Manchester
DONALD P. CODROW. Henniker
FAVORABLE to THE NOTIONATION or
FAVORABLE TO NOMINATION OF
HAROLD E. STASSEN
NELSON / PRESIDENT
RAIMOND DOWLTS. Portsmeuth
FOR
ERNEST W. WEIGHT. Millerd
FAVORABLE 10 INC NOMINATION or
PLEASED TO york THE NOMINATION OF
GEORGE ROMMEY PRESENT
WILLIS PROBIDINT
KAREN DAIY.Y. Manchester
JOHN ADAMS, Manchester
VICE PRESIDENT
FAVORABLE 10 THE NOMINATION of
FAVORABLE TO *** NOMINATION or
HAROLD C. STASSE PER PRESIDENT
RICHARD NIXON PRESIDENT
DANIEL 10RD, Durham
JAMES BARARE. Manchester
FAVORABLE TO THE NON-NATION or
OF THE UNITED STATES
FAVORATEL to THE NOMINATION OF
NELSON f.. FOR PRESIDENT
HARDLD 1. STASSEN PRODUCT
LAWRENCE W: GUILD. SR., Gifford
JOHN A. BECKETT. Darlara
FAVORABLE TO THE NOVINATION
FAVORABLE TO THE or
GEORGE PONNEY PRESENT
NELSON ADENT
CHESTER W. JINKS, Manchester
FLENCES 10 vore FOR THE NOMINATION or
RICHARD M. NOON PRESIDENT
I HEREBY DECLARE MY PREFERENCE
FOR CANDIDATE FOR THE OFFICE 0:
VICE PRESIDENT OF THE UNITED
STATES TO LE AS FOLLOWS:
AUSTIN BURTON
LAURENCE C. SMITH
MANCHE STER- WILD
OPERATING FLOW CHART FOR DIRECT MAIL/TELEPHONE SYSTEM IN NEW HAMPSHIRE
/ New Hampshire Republican List /
/ Reformat list/
/ 1st mailing 1-27-72
/
/interpreted IBM cards for telephone/
/ print personalized computer/
/
follow-up
/
letter, window sticker
/
/favorable/
/unfavorable/
/undecided/
/ clean list of movers /
Nixon
/Ashbrook//McClosky
/mark card by issue
/
mini-computer letter/
eliminate from mailing
with issue papers
/
/ phone from card /
/favorable
/undecided,
/
unfavorable
eliminate from mailing
identify issues profile,
/2nd mailing 2-18-72
/
/mini-computer letters,
/
/
brochure insert
/
/ 3rd mailing 2-25-72
/
/ mini-computer letters,
/
/
sample ballots
/
TAB E
NEW HAMPSHIRE DIRECT MAIL BUDGET
Address list of all Registered Republicans in
New Hampshire on Computer Tape
$ 1,500
1st mailing - Republican
100,000 letters @ 5.25/M
=
$
525
"
volunteer cards @ $5/M
=
500
"
window stickers @ $15/M
= 1,500
93,000 computer letter service,
data processing and mail-
ing service @ $50/M
=
4,650
100,000 window envelopes @ $7.50/M
=
750
93,000 postage @ $50/M
= 4,650
$12,575
20,000 returns for cleaning
the mailing list @ $150/M
3,000
$15,575
$15,575
2nd mailing - Republican
90,000 letters @ $5/M
=
450
"
brochures @ $20/M
= 1,800
"
envelopes @ $7/M
=
630
"
computer letter, data
processing and mailing
@ $50/M
= 4,500
"
postage @ $80/M
=
7,200
$14,580
$14,580
2nd mailing - Independents
35,000 letters @ $5/M
=
175
"
brochures @ $20/M
=
700
"
envelopes @ $7/M
=
245
"
computer letter, data
processing and mailing
"
@ $50/M
= 1,750
"
postage @ $80/M
= 2,800
"
names and addresses key-
punched onto computer
list @ $50/M
= 1,750
$ 7,420
$ 7,420
3rd mailing - Republican
160,000 sample ballots @ $11/M
= 1,760
90,000 computer letters @ $5/M
=
450
"
computer letters mailed
service @ $50/M
= 4,500
"
envelopes @ $7/M
630
"
postage @ $80/M
7,200
$14,540
$14,540
- 2 -
3rd mailing - Independent
70,000 sample ballots @ $11/M
=
$ 770
35,000 computer letters @ $5/M
=
175
35,000 computer letters mailed,
service @ $50/M
=
1,750
"
envelopes @ $7/M
=
245
"
postage @ $80/M
= 2,800
$ 5,740
$ 5,740
Data processing, testing, artwork/copy
8,000
Mailings to undecided voters
10,000 letters @ $5/M
=
50
11
envelopes @ $7/M
=
70
"
computer letter, data
processing and mailing
@ $65/M
=
650
"
postage @ $80/M
II
800
15,000 issue sheets @ $10/M
=
150
$ 1,720
$ 1,720
$69,075
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D. C. 20006
(202) 333-0920
January 19, 1972
MEMORANDUM FOR GORDON STRACHAN
SUBJECT: NEW HAMPSHIRE PRIMARY DIRECT MAIL PLAN
This is the Direct Mail memo we discussed. The
Attorney General has approved the plan. However,
we would like Bob Haldeman to review the letters
for content before they are sent out. I would
like to get Bob's reactions on Thursday morning
if possible.
RNH
ROBERT H. MARIK
...IFIDENTIAL
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
January 24, 1972
MEMORANDUM
Gordon Strachan
TO:
FROM:
Harry Flemming
Attached is a list including names and addresses of those
people who have been confirmed to serve as our state chairmen.
Only our chairmen in New Hampshire, Maryland, New. York, Oregon,
Missouri, Nebraska, Illinois, Colorado, Utah, Nevada, and
Connecticut have been announced to date.
Should you want to contact or work with any of the other people
listed, please contact me or Allan Kaupinen first so we may
apprise you of any additional information you should know about
the chairman or that state.
We will send you updates on the list each week as new chairmen
are added and headquarters in the states are opened. PLEASE
DISCARD OLD LISTS.
Not included on previous listing:
Announcement in Connecticut
Illinois headquarters
Confirmed South Dakota chairman Fleen
January 24, 1972
Committee for the Reelection
of the President:
For your information and as
an informal notice, Mr. Houser will
be in the process of moving into
campaign headquarters this week.
The address and phone number at
headquarters are as follows:
110 South Dearborn Street
Room 200
Chicago, Illinois 60603
263-2353
At the outset, Mr. Houser
will be spending part of his time
at his law office also, but I would
suggest that you contact him at the
new number and forward all correspondence
to the headquarters.
Chris Nykiel
Secretary to Tom Houser
JANUARY 24, 1972
CONFIDENTIAL
CONFIRMED
* publicly announced
CHAIRMEN
(date)
** special designation
Colorado
Governor John Love
office:
Executive Chambers
(303) 892-2471
Colorado State Capitol Bldg.
Denver, Colorado 80203
home:
Executive Mansion
(303) 892-2471
400 E. 8th Avenue
Denver, Colorado 80203
* Connecticut
Nathan G. (Gus) Agostinelli
1-25-72
office:
State Comptroller
(203) 566-5565
30 Trinity Street
Hartford, Connecticut 06115
home:
95 Olcott Street
(203) 643-8683
Manchester, Connecticut 06040
Florida
** L.E. (Tommy) Thomas
** designated
P. 0. Box 490
(904) 785-5221
PRIMARY COORDINATOR
Panama City, Florida 32401
home:
2814 Canal Drive
(904) 785-7834
Panama City, Florida 32401
* Illinois
**Thomas Houser (Campaign Manager)
1-10-72
HEADQUARTERS:
Illinois Committee for the
(312) 263-2353
Re-election of the President
110 South Dearborn, Room 200
Chicago, Illinois 60603
office:
Suite 3200
(312) 329-7603
One First National Plaza
Chicago, Illinois 60670
home:
219 N. Hickory
(312) CL3-7395
Arlington Heights, Illinois
Maine
Ned Harding
office:
P. 0. Box 2011
(207) 773-1775
24 Free Street
Portland, Maine 04104
home:
South Freeport,
(207) 865-6565
Maine
* publicly announced
- 2 -
(date)
CONFIDENTIAL
** special designation
JANUARY 24, 1972
* Maryland
Edward P. Thomas
12-15-71
office:
Senate of Maryland
(301) 662-0713
Carroll and Frederick County
if no answer call:
Annapolis, Maryland
(301) 662-2777
home:
710 Wyngate Drive
(301) 663-5765
Frederick, Maryland
* Missouri
Lawrence K. Roos
Temporary Headquarters:
Missouri Committee for the
(314) 862-2460
12-22-71
Re-election of the President
130 South Bemiston, Suite 300
if no answer
Clayton, Missouri 63105
at hdqtrs. call
Executive Secretary at Hdqtrs.
(314) 727-7963
Mrs. Mildred Huffman
office:
Supervisor, St. Louis County
(314) 889-2016
home:
943 Tirrill Farms Road
(314) WY3-3766
St. Louis County, Missouri
* Nebraska
George Cook
1-7-72
office:
Chairman and Chief Executive
(402) 467-1122
Officer
Bankers Life of Nebraska
Lincoln, Nebraska
home:
3070 Sheridan Blvd.
(402) 423-6272
Lincoln, Nebraska
Nevada
C. Clifton (Cliff) Young
office:
P. O. Box 1631
(702) 786-7600
232 Court Street
Reno, Nevada 89501
home:
2085 Regent Street
(702) 329-0587
Reno, Nevada 89502
* New Hampshire
Governor Lane Dwinell
11-1-71
N.H. Committee for the
(603) 224-7411
Headquarters:
Re-election of the President
New Hampshire Highway Hotel
Concord, New Hampshire 03301
home:
94 Bank Street
(603) 448-1121
Lebanon, New Hampshire 03766
Executive Director:
G. Allan Walker
home:
#5 Millpond Drive
(603) 888-0713
Nashua, New Hampshire
* New York
Governor Nelson Rockefeller
(518) GR4-7000 (Albany)
office:
Executive Chambers
12-15-71
Albany, New York 12224
(212) 582-7030 (NYC)
JANUARY 24, 1972
* publicly announced
(date)
CONFIDENTIAL
** special designation
North Carolina
Charles Jonas, Jr.
office:
Reynolds and Company
(704) 377-3651
330 S. Tryon Street
Charlotte, North Carolina 28202
home:
302 Colville Road
(704) 332-7018
Charlotte, North Carolina
* Oregon
Congressman Wendall Wyatt
12-17-72
Headquarters:
Room 505, Terminal Sales Bldg.
(503) 226-4837
1220 S.W. Morrison Street
Portland, Oregon 97205
Washington
office:
(202) 225-2206
home:
1209 Huntley Place
(703) 765-5421
Alexandria, Virginia
Executive Director:
Warne Nunn
home:
2405 Bellwood Drive
(503) 636-5415
Lake Oswega, Oregon 97034
South Carolina
Hal C. Byrd
office:
P. O. Box 1926
(803) 585-4221
Deering-Milliken Corporation
Spartanburg, South Carolina
home:
1009 Glendalyn Circle
(803) 585-4221
Spartanburg, South Carolina 29302
South Dakota
W. E. "Obie" O'Brien
office:
Dakota State College
(605) 256-3551
c/o Karl Mundt Library
Ext. 228
Madison, South Dakota
home:
215 North Chicago Avenue
(605) 256-4898
Madison, South Dakota 57042
Utah
Dick Richards
office:
2610 Washington Boulevard
(801) 399-3303
Ogden, Utah 84401
home:
4753 Madison Avenue
(801) 621-4163
Ogden, Utah 84403
Wisconsin
John K. MacIver
office:
Michael, Best & Friedrich
(414) 271-6560
626 East Wisconsin Avenue
Milwaukee, Wisconsin
home:
5498 North Lake Drive
(414) 962-2475
Milwaukee, Wisconsin 53217
JANUARY 24, 1972
* publicly announced
CONFIDENTIAL
** special designation
Wyoming
Mrs. Robert (Barbara) Gosman
c/o Repbulican State Headquarters
(307) 243-9166
Box 241
Casper, Wyoming 82601
home:
120 East 15th Street
(307) 234-2801
Casper, Wyoming 82601
(Bob Gosman's office phone (307) 234-2801)
G.S. muskie
THE WHITE HOUSE
WASHINGTON
fell
Date: 1/27
TO:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
Secretary Stans asked Magruder to
sign this letter to Senator Muskie
today.
Jeb will check with the Attorney General
tomorrow but wanted you to be aware of
the request.
Draft letter from Jeb Magruder
Dear Senator Muskie:
In your form letter issued early in January, you make this
statement:
"Richard Nixon is amassing a political war chest of $40 million,
with $30 million already in the bank. Most of it has been contributed
C
by powerful special interests. "
This is absolutely untrue, and you should know that it is untrue.
The Nixon campaign does not have $30 million in the bank or anything
like it. It is just beginning its fund-raising efforts and has only a
small amount now available.
Furthermore there are no budgets that call for anything near a
total fund of $40 million for the campaign.
Any further statements by you to this effect will be challenged
publicly, and this letter will be released at that time.
Very truly yours,
SENATOR EDMUND S. MUSKIE
Washington, D.C. 20510
Dear Friend:
Last week, on January 4, I announced my
candidacy for President. That announcement marked
a major step forward in a long campaign to build a
more decent America.
We could lose that campaign if we let the
outcome turn on the superior financial resources of
the Republican Party.
Richard Nixon is amassing a political war
chest of $40 million, with $30 million already in the
bank. Most of it has been contributed by powerful
special interests.
So I am writing to you now to ask for your
help.
Why now? Because the weeks ahead may settle
the issue of the Presidency for years to come.
That's what happened in 1960, the last time
we defeated Richard Nixon. 1 remember the advice I
received then to wait and see how the early
primaries went. Instead, I publicly endorsed John
Kennedy, long before most other political lcaders.
Early commitments are even more critical in
this third round against Richard Nixon. We must
nominate a candidate who can unite our party and carry
the country next November.
So you face the same question I did in 1960.
will you act now and make it possible to pay for a
series of primaries and the months of hard campaigning
before the convention?
Together, we can muke a new beginning in
America.
We can elect a President who will announce that
every American soldier is coming home from Viet Nam now.
This letter printed on 100% recycled paper
to protect the environment
?
Not printed at government expense
SENATOR EDMUND S. MUSKIE
We can elect a President who will propose an
economic policy to restore prosperity by helping all
our people, not just the privileged few.
We can elect a President who will support
the kind of clean water bill the people want, not the
kind the polluters want.
We can elect a President who will speak up
again for the rights of the minority who are not white
and the majority who are women.
And we can elect a President who will fight
for billions of dollars - - not to build an ABM or an
SST - - but to guarantee a job for every worker and
insure health care for every citizen.
That's what America needs -- and that's why I
need your help. It isn't easy to ask for money and it
isn't easy to give money, especially in a time of
economic insecurity.
But it also isn't easy to build the kind of
country we all believe in.
I affirmed my commitment on January 4. Will
you make your commitment now?
Will you work for a new beginning for America
in 1972?
Sincerely,
Edmund S. Muskie
Please make checks payable to
See
reverse
People FOP Muskie
side
Dear Senator Muskie:
I stand with you.
! am enclosing $
to help our campaign for a more decent America.
I will give $
a month to keep our campaign rolling.
I want to help in your campaign.
ROSEMARY WOODS
2500 VIRGINIA AVE. , N. W.
WASHINGTON DC 20037
F169
YOUR CONTRIBUTION IS TAX DEDUCTIBLE
Effective January 1, 1972, you may take a tax deduction for
contributions to People for Muskie.
Political contributions up to $100 during 1972 may be deducted by a
married couple filing a joint return. Contributions up to $50 may be
deducted by a single person (or a married person filing separately).
Alternatively, you may take a tax credit for one-half of your political
contributions during 1972.
A credit up to $25 may be taken by a married couple. A credit up to
$12.50 may be taken by a single person (or a married person filing
separately).
People FOR Muskie
PETER H. BRINK
Chairman
OUR APOLOGIES. if you have received more than one copy of this
letter. The idea at first offended our Yankee thrift, but we found that
sending out duplicates is less expensive than checking the various lists
used for this mailing to spot names that are repeated. So please, won't
you give any duplicate you may receive to a relative, a friend, a
neighbor, anyone you think would be interested in seeing it.
Thank you for your kind assistance.
ChildRink
Peter H. Brink
Not printed at government expense
zip
zip
zip
in addition to your own contribution, you can
help Senator Muskie by listing below the
names and addresses of friends of yours who
might also wish to lend their support:
state
state
state
Mr.
Mrs.
Miss
street
city
Mr.
Mrs.
Miss
street
city
Mr.
Mrs.
Miss
street
city
FIRST CLASS
Permit No. 39736
Washington, D.C.
BUSINESS REPLY MAIL
No postage stamp necessary if mailed in the United States
Postage will be paid by
People FOP Muskie
1660 L Street, N.W.
Washington, D.C. 20036
360
DRAFT 1/28/72
CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
DETERMINED TO BE AN
FRED MALEK
ADMINISTRA ...RKING
E.O. 120c5, 6-102
SUBJECT:
Date
3-29-82 My Role in Support of -Election
By Ef
As you know, John Mitchell would like me to join the Campaign Organi-
zation as his deputy handling the Citizens and Voting Bloc operations, also
providing him with a continuing management audit to evaluate performance
and spot problems in other parts of the organization. This S explained more
fully in the attached memo that Mitchell has approved. To me this is a critical
role that can have a major and direct impact on the President's re-election,
and I feel confident of being able to handle it well. At the same time the
demands on me here at the White House will diminish, thus permitting a
transfer of my present responsibilities without a significant loss of effectiveness.
Thus, I would be very happy to undertake the campaign role.
The key gap left by my departure from the White House would be in ram-
roding Administration efforts in support of re-election. If I stayed at the White
House and were given clear cut responsibility and authority, I would be in a
position to make a major contribution by serving as a focal point for the coordina-
tion and direction of Administration-wide efforts (White House and Departments)
aimed at reelecting the President. This, too, is a highly meaningful role which
I would also be pleased to undertake.
Each of the above has certain problems and there appears to be a third
choice that combines most of the benefits of the options above, eliminates most
of the drawbacks, and could make the management of the campaign more
effective. The remainder of this memo discusses this third choice.
- 2 -
PREFERRED OPTION
This third choice is to more or less combine the two options above -
remain at the White House guiding and serving as a focal point for Administration
efforts while still providing guidance to the Citizens and Voting Bloc operations
and helping to establish a management control system for the campaign. This,
of course, would depend on John Mitchell's receptivity and would not be without
problems. More precisely, this role would encompass the following:
--- Work with the Citizens Director to develop strategy
and action plans for each key group and to ensure that
these plans are effectively carried out as directed by John
Mitchell.
-- Work closely with Chuck Colson and individual consti-
tuent group project managers here at the White House in
the same manner as above.
-- Ensure close coordination between the White House and
Citizens groups so we achieve one coordinated effort aimed
at each key constituent group.
-- Help to set up and operate for John Mitchell a report
and follow up system for the various non-financial divisions
of the campaign field organizations, support activities,
and Citizens/Voting Bloc programs.
-- Take the lead in the program to politicize Departments
and Agencies by coordinating orientation visits, reviewing
plans for each, riding herd on OMB efforts to follow up on
- 3 -
these plans, reviewing monthly reports on progress
against plan, and taking corrective actions where needed.
-- Closely monitor Issue Management efforts, ensuring
that the Domestic Council staff remains forcefully on this
track and that adequate White House support is provided.
-- Ride herd on the implementation of the Government-
wide communications project ensuring that recommendations
are rapidly carried out and that public information offices
function as planned.
-- Directly supervise the patronage operation and closely
monitor the grantsmanship project to ensure maximum
and unrelenting efforts.
Thus, I would be reporting directly to you on Administration efforts and
to Mitchell on campaign matters but would be in a unique position to meld the
two. To be successful, this would require the following:
-- Obviously, most critical would be John Mitchell's
acceptance of the concept. He would have to believe that
the advantages enumerated below are real and that the dual
reporting role is feasible.
-- Next, Mitchell would have to give me general respon-
sibility for the Citizens/Voting Bloc programs and in so
doing bring on board a Citizens Director whom I would have
Notwelly
a hand in hiring. This man would be responsible to Mitchell
but would take general guidance from me.
Dec.
- 4 -
-- Clear cut responsibility and authority would have
to be given me regarding my role at the White House
if I am to be truly effective and not just a gadfly. This
would include discussions with Ehrlichman, Shultz, and
Colson as well as a short briefing at a Cabinet Meeting
to ease the way in gaining Departmental cooperation.
BENEFITS AND PROBLEMS
There are a number of important benefits to such an arrangement:
-- From John Mitchell's point of view, this gives him a
senior agent in the White House and then ensures him a
key hold on running Government activities in support of
the campaign. He heeds this to be fully effective.
-- Also from Mitchell's viewpoint, this provides greater
support to the Citizens/Voting Bloc programs. The Cam-
paign Organization is rather limited to establishing State
organizations and generating a certain amount of publicity.
Yet, much of the success of the Citizens/Voting Bloc
programs will depend on actions by the President and/or
Administration. Clearly, it would be much easier to deliver
on these needed actions from here than from the Campaign
staff.
-- Coordination between the various campaign groups and
the White House is essential if we are really going to make
a difference with key constituent groups. An operative with
overview of both areas would certainly be in the best position
- 5 -
to effect these coordinated thrusts.
-- Politicizing the Administration won't just happen.
People here (e.g., Colson, Cole) will inevitably be drawn
into serving the day-to-day demands of the President.
Someone must have overall responsibility for politicizing
and must keep his eye squarely on that ball. To effectively
guide Administration efforts a solid knowledge of campaign
activities will be required. You are the only person now with
the knolwedge and clout to do this, but your time will be
limited. Thus, the creation of my suggested role will fill
what may otherwise become a serious void.
-- A combined "controller" for both campaign and Admin-
istration political activities can provide a useful overview
to you, Mitchell, and the President. Moreover, it will
give you and the President one person to look to and hold
accountable for Administration efforts.
I feel these benefits are significant. However, there are a number of
barriers to their achievement that we would have to overcome to make the
concept work successfully.
First, I am fearful that John Mitchell will be reluctant to give so much
responsibility to someone he does not own. He may also object to the keeper of
his management information system being in a position of conveying problems
of his operation into the White House. I would feel this way in his shoes. The
- 6 -
only way to address this would be to have a frank and open discussion with
Mitchell on this subject. If necessary, we may even want to consider my
primary reporting relationship to Mitchell.
The second major problem will be gaining cooperation from key players
in the White House (e.g., Ehrlichman, Shultz, Colson, Cole). Each of these
are strong men with justifiable pride and territorial claim. Particularly in
the case of the Domestic Council they will not accept "meddlers" with open
arms. Obviating this problem (if it can be done) will require a good deal of
support from you and the President and considerable tact on my part. It will
be essential for you or the President to clarify my role with these men and
supply me with the clout necessary to do the job.
A third drawback is that having a White House staffer intimately involved
in campaign activities seems in conflict with the President's posture of being
removed from the campaign until the convention. While I would expect to
maintain the lowest profile, it is likely that certain elements of my role would
become visible. You are in a better position to judge the seriousness of this.
Finally, there is concern as to whether the combined job is doable,
particularly by me. It is a complex and highly sensitive assignment, and it
depends on the cooperation of many others. It may not be doable at all, and if
it is, I may not have the stature, prestige, or capacity that is needed. Again,
you are in a position to evaluate this. My own conclusion is while complete
success is probably not obtainable, we can make considerable progress, and
I can make a contribution.
*
*
*
- 7 -
If after reviewing this you feel the concept makes some sense, I feel
it would be very worthwhile to sit down and discuss the concept in depth. There
are many ramifications and probably a range of possible problems not covered
in this memorandum that need to be drawn out before a conclusion is reached.