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This file contains:
From Jeb Magruder to The Attorney General. RE: New Hampshire Fact Book. 1 pg. [Subject: Campaign] [Memo], 2/2/1972
From Research Staff to Recipient Unknown. RE: New Hampshire (4 Electorial Votes). 38 pgs. [Subject: Campaign] [Report], no date
From Jeb Magruder to The Attorney General. RE: Revised media plan for the New Hampshire and Florida Primaries. 2 pgs. [Subject: Campaign] [Memo], 2/4/1972
Tab A. Author Unknown. Recipient Unknown. RE: New Hampshire Media Plan - Summary.9 pgs. [Subject: Campaign] [Report], no date
Tab B. Author Unknown. Recipient Unknown. RE: Florida Media Plan - Summary. 8 pgs. [Subject: Campaign] [Report], 1/13/1972
Author Unknown. Recipient Unknown. RE: Newspaper Coverage in Florida. 4 pgs. [Subject: Campaign] [Newspaper], 1/27/1972
Author Unknown. Recipient Unknown. RE: Major Market Radio Coverage and Costs - Florida. 1 pg. [Subject: Campaign] [Financial Records], 1/28/1972
From Jeb S. Magruder to The Attorney General. RE: Attached weekly report. 1 pg. [Subject: Campaign] [Memo], 1/27/1972
Author Unknown. Recipient Unknown. RE: Advertising, Agriculture. 15 pgs. [Subject: Campaign] [Report], no date
Chart. Author Unkown. Recipient Unknown. RE: Democratic voter choice of Democrats (Gallup). 1 pg. [Subject: Campaign] [Other Document], no date
Author Unknown. Recipient Unknown. RE: New Hampshire Speaking Events Prior to March 7, 1972. 2 pgs. [Subject: Campaign] [Form], 1/24/1972
Author Unknown. Recipient Unknown. RE: Florida Speaking Events Prior to March 14, 1972. 2 pgs. [Subject: Campaign] [Form], 1/24/1972
From Jeb S. Magruder to Gordon C. Strachan. RE: For your information. 1 pg. [Subject: Campaign] [Memo], 2/10/1972
From Devan L. Shumway to The Attorney General through Jeb S. Magruder. RE: Monitoring System. 3 pgs. [Subject: Campaign] [Memo], 2/2/1972
Author Unknown. Recipient Unknown. RE: Weekly Media Report. 2 pgs. [Subject: Campaign] [Form], no date
Author Unknown. Recipient Unknown. RE: Draft on monitoring for press secretaries handbook. 1 pg. [Subject: Campaign] [Report], no date
Author Unknown. Recipient Unknown. RE: Wisconsin speaking events prior to April 4, 1972. 1 pg. [Subject: Campaign] [Form], 2/9/1972
Author Unknown. Recipient Unknown. RE: Florida Speaking Events Prior to March 14, 1972. 3 pgs. [Subject: Campaign] [Form], 2/8/1972
Author Unknown. Recipient Unknown. RE: New Hampshire speaking events prior to March 7, 1972. 3 pgs. [Subject: Campaign] [Form], 2/8/1972
From De Van L. Shumway to the Attorney General through Jeb S. Magruder. RE: Audiovideo. 3 pgs. [Subject: Campaign] [Memo], 2/15/1972
From Jeb S. Magruder to The Attorney General. RE: Campaign Strategy Group. 2 pgs. [Subject: Campaign] [Memo], 2/9/1972
From Jeb S. Magruder to The Attorney General. RE: Registration activities. 2 pgs. [Subject: Campaign] [Memo], 2/4/1972
From Ed DeBolt to J.M. RE: RNC Registration Activities. 4 pgs. [Subject: Campaign] [Memo], 1/31/1972
From Ken Rietz to Jeb S. Magruder. RE: Voter registration in California. 3 pgs. [Subject: Campaign] [Memo], 2/3/1972
From Jeb S. Magruder to The Attorney General. RE: Registration Activities. 2 pgs. [Subject: Campaign] [Memo], 2/4/1972
From Ed DeBolt to J.M. RE: RNC Registration Activities. 4 pgs. [Subject: Campaign] [Memo], 1/31/1972
From Ken Rietz to Jeb S. Magruder. RE: Voter registration in California. 3 pgs. [Subject: Campaign] [Memo], 2/3/1972
From Jeb S. Magruder to The Attorney General. RE: Attached list of California Delegates. 1 pg. [Subject: Campaign] [Memo], 2/11/1972
Author Unknown. Recipient Unknown. RE: California Delegation. 8 pgs. [Subject: Campaign] [Report], no date
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26145934
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WHSF: Contested, 28-4
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document
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pageCount
1
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id
26145934
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document
title
WHSF: Contested, 28-4
description
This file contains:
From Jeb Magruder to The Attorney General. RE: New Hampshire Fact Book. 1 pg. [Subject: Campaign] [Memo], 2/2/1972
From Research Staff to Recipient Unknown. RE: New Hampshire (4 Electorial Votes). 38 pgs. [Subject: Campaign] [Report], no date
From Jeb Magruder to The Attorney General. RE: Revised media plan for the New Hampshire and Florida Primaries. 2 pgs. [Subject: Campaign] [Memo], 2/4/1972
Tab A. Author Unknown. Recipient Unknown. RE: New Hampshire Media Plan - Summary.9 pgs. [Subject: Campaign] [Report], no date
Tab B. Author Unknown. Recipient Unknown. RE: Florida Media Plan - Summary. 8 pgs. [Subject: Campaign] [Report], 1/13/1972
Author Unknown. Recipient Unknown. RE: Newspaper Coverage in Florida. 4 pgs. [Subject: Campaign] [Newspaper], 1/27/1972
Author Unknown. Recipient Unknown. RE: Major Market Radio Coverage and Costs - Florida. 1 pg. [Subject: Campaign] [Financial Records], 1/28/1972
From Jeb S. Magruder to The Attorney General. RE: Attached weekly report. 1 pg. [Subject: Campaign] [Memo], 1/27/1972
Author Unknown. Recipient Unknown. RE: Advertising, Agriculture. 15 pgs. [Subject: Campaign] [Report], no date
Chart. Author Unkown. Recipient Unknown. RE: Democratic voter choice of Democrats (Gallup). 1 pg. [Subject: Campaign] [Other Document], no date
Author Unknown. Recipient Unknown. RE: New Hampshire Speaking Events Prior to March 7, 1972. 2 pgs. [Subject: Campaign] [Form], 1/24/1972
Author Unknown. Recipient Unknown. RE: Florida Speaking Events Prior to March 14, 1972. 2 pgs. [Subject: Campaign] [Form], 1/24/1972
From Jeb S. Magruder to Gordon C. Strachan. RE: For your information. 1 pg. [Subject: Campaign] [Memo], 2/10/1972
From Devan L. Shumway to The Attorney General through Jeb S. Magruder. RE: Monitoring System. 3 pgs. [Subject: Campaign] [Memo], 2/2/1972
Author Unknown. Recipient Unknown. RE: Weekly Media Report. 2 pgs. [Subject: Campaign] [Form], no date
Author Unknown. Recipient Unknown. RE: Draft on monitoring for press secretaries handbook. 1 pg. [Subject: Campaign] [Report], no date
Author Unknown. Recipient Unknown. RE: Wisconsin speaking events prior to April 4, 1972. 1 pg. [Subject: Campaign] [Form], 2/9/1972
Author Unknown. Recipient Unknown. RE: Florida Speaking Events Prior to March 14, 1972. 3 pgs. [Subject: Campaign] [Form], 2/8/1972
Author Unknown. Recipient Unknown. RE: New Hampshire speaking events prior to March 7, 1972. 3 pgs. [Subject: Campaign] [Form], 2/8/1972
From De Van L. Shumway to the Attorney General through Jeb S. Magruder. RE: Audiovideo. 3 pgs. [Subject: Campaign] [Memo], 2/15/1972
From Jeb S. Magruder to The Attorney General. RE: Campaign Strategy Group. 2 pgs. [Subject: Campaign] [Memo], 2/9/1972
From Jeb S. Magruder to The Attorney General. RE: Registration activities. 2 pgs. [Subject: Campaign] [Memo], 2/4/1972
From Ed DeBolt to J.M. RE: RNC Registration Activities. 4 pgs. [Subject: Campaign] [Memo], 1/31/1972
From Ken Rietz to Jeb S. Magruder. RE: Voter registration in California. 3 pgs. [Subject: Campaign] [Memo], 2/3/1972
From Jeb S. Magruder to The Attorney General. RE: Registration Activities. 2 pgs. [Subject: Campaign] [Memo], 2/4/1972
From Ed DeBolt to J.M. RE: RNC Registration Activities. 4 pgs. [Subject: Campaign] [Memo], 1/31/1972
From Ken Rietz to Jeb S. Magruder. RE: Voter registration in California. 3 pgs. [Subject: Campaign] [Memo], 2/3/1972
From Jeb S. Magruder to The Attorney General. RE: Attached list of California Delegates. 1 pg. [Subject: Campaign] [Memo], 2/11/1972
Author Unknown. Recipient Unknown. RE: California Delegation. 8 pgs. [Subject: Campaign] [Report], no date
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
4
2/2/1972
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: New Hampshire Fact Book. 1
pg.
28
4
Campaign
Report
From Research Staff to Recipient Unknown.
RE: New Hampshire (4 Electorial Votes). 38
pgs.
28
4
2/4/1972
Campaign
Memo
From Jeb Magruder to The Attorney
General. RE: Revised media plan for the
New Hampshire and Florida Primaries. 2 pgs.
28
4
Campaign
Report
Tab A. Author Unknown. Recipient
Unknown. RE: New Hampshire Media Plan -
Summary.9 pgs.
Thursday, September 15, 2011
Page 1 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
4
1/13/1972
Campaign
Report
Tab B. Author Unknown. Recipient
Unknown. RE: Florida Media Plan -
Summary. 8 pgs.
28
4
1/27/1972
Campaign
Newspaper
Author Unknown. Recipient Unknown. RE:
Newspaper Coverage in Florida. 4 pgs.
28
4
1/28/1972
Campaign
Financial Records
Author Unknown. Recipient Unknown. RE:
Major Market Radio Coverage and Costs -
Florida. 1 pg.
28
4
1/27/1972
Campaign
Memo
From Jeb S. Magruder to The Attorney
General. RE: Attached weekly report. 1 pg.
28
4
Campaign
Report
Author Unknown. Recipient Unknown. RE:
Advertising, Agriculture. 15 pgs.
Thursday, September 15, 2011
Page 2 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
4
Campaign
Other Document
Chart. Author Unkown. Recipient Unknown.
RE: Democratic voter choice of Democrats
(Gallup). 1 pg.
28
4
1/24/1972
Campaign
Form
Author Unknown. Recipient Unknown. RE:
New Hampshire Speaking Events Prior to
March 7, 1972. 2 pgs.
28
4
1/24/1972
Campaign
Form
Author Unknown. Recipient Unknown. RE:
Florida Speaking Events Prior to March 14,
1972. 2 pgs.
28
4
2/10/1972
Campaign
Memo
From Jeb S. Magruder to Gordon C.
Strachan. RE: For your information. 1 pg.
28
4
2/2/1972
Campaign
Memo
From Devan L. Shumway to The Attorney
General through Jeb S. Magruder. RE:
Monitoring System. 3 pgs.
Thursday, September 15, 2011
Page 3 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
4
Campaign
Form
Author Unknown. Recipient Unknown. RE:
Weekly Media Report. 2 pgs.
28
4
Campaign
Report
Author Unknown. Recipient Unknown. RE:
Draft on monitoring for press secretaries
handbook. 1 pg.
28
4
2/9/1972
Campaign
Form
Author Unknown. Recipient Unknown. RE:
Wisconsin speaking events prior to April 4,
1972. 1 pg.
28
4
2/8/1972
Campaign
Form
Author Unknown. Recipient Unknown. RE:
Florida Speaking Events Prior to March 14,
1972. 3 pgs.
28
4
2/8/1972
Campaign
Form
Author Unknown. Recipient Unknown. RE:
New Hampshire speaking events prior to
March 7, 1972. 3 pgs.
Thursday, September 15, 2011
Page 4 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
4
2/15/1972
Campaign
Memo
From De Van L. Shumway to the Attorney
General through Jeb S. Magruder. RE: Audio-
video. 3 pgs.
28
4
2/9/1972
Campaign
Memo
From Jeb S. Magruder to The Attorney
General. RE: Campaign Strategy Group. 2
pgs.
28
4
2/4/1972
Campaign
Memo
From Jeb S. Magruder to The Attorney
General. RE: Registration activities. 2 pgs.
28
4
1/31/1972
Campaign
Memo
From Ed DeBolt to J.M. RE: RNC
Registration Activities. 4 pgs.
28
4
2/3/1972
Campaign
Memo
From Ken Rietz to Jeb S. Magruder. RE:
Voter registration in California. 3 pgs.
Thursday, September 15, 2011
Page 5 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
28
4
2/4/1972
Campaign
Memo
From Jeb S. Magruder to The Attorney
General. RE: Registration Activities. 2 pgs.
28
4
1/31/1972
Campaign
Memo
From Ed DeBolt to J.M. RE: RNC
Registration Activities. 4 pgs.
28
4
2/3/1972
Campaign
Memo
From Ken Rietz to Jeb S. Magruder. RE:
Voter registration in California. 3 pgs.
28
4
2/11/1972
Campaign
Memo
From Jeb S. Magruder to The Attorney
General. RE: Attached list of California
Delegates. 1 pg.
28
4
Campaign
Report
Author Unknown. Recipient Unknown. RE:
California Delegation. 8 pgs.
Thursday, September 15, 2011
Page 6 of 6
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 308
Folder:
16 Campaign-Part I Feb. 2-Feb. 16, '72 [Folder 2]
Document
Disposition
44
Return Private/Political Folder, "New ltampshire," [2-2-72]
45
Return Private/Political Memo, Magruder to the AG, 2-4-72
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
needn't
pll
1701 PENNSYLVANIA AVENUE NW
February 2, 1972
WASHINGTON D C. 20006
(202) 333-0920
CONFIDENTIAL
MEMORNADUM FOR THE ATTORNEY GENERAL
SUBJECT:
New Hampshire Fact Book
Attached for your information and use is the New Hampshire
fact book, the first of the state fact books which we will
be producing for the key states.
These will be compiled for the use of spokesmen and others
who want to familiarize themselves with the state before
visiting or working with leaders within the state.
JEB S. MAGRUDER
Attachment
CONFIDENTIAL
COMMITTEE FOR THE RE-ELECTION
OF THE PRESIDENT
RESEARCH STAFF
NEW HAMPSHIRE
(4 Electoral Votes)
NEW HAMPSHIRE
CONGRESSIONAL DISTRICT DATA
92d Congress
GOVED.
Map of Congressional Districts,
PITTSBURG
Counties, Towns, and Cities
(2 Districts)
CLARKSVILLE
COLEBROOK
DISVILLE
COLUMBIA
DOEL
STRATEORD
IMP
DUMMER
THE
STARK
MILAN
LANCATER
DALTON
REPRESON
BANDXPHI
CITILETON
CO.
LYMIN
ECTHLENEM
BATH
FRANCONA
LANDAR
JACKSON
EASTON
MAVERHILL
BENTON
PROMONT
ALBANY
WATERVILLE
THORNING
очгоно
ENTWORER
TAMMONTH
SINDWICH
REQUEST
CAMPTON
LYME
DOR
CHESTER
ossime
HANDVER
CANAAN
wells
latere
CRANGE
MERIDITH
WOLFIBORO
ENCILLO
sit
-
PLAINFIED
as
ACTOM
COMMISM
.VONT
AND
GILMANION
Cheen-ex
SOURY
IIIIIS
BARNSTERD
surren
:
IDUDON
UNITY
Residented
statement
ACWORTH
BAPRINGTON
HORKINTON
SHIRE
DEFINEED
51000A62
HILL
is
CANDIA
/
i
CHESTER
MORORD
SWANTEY
WINDRA
WINE
....
RISOUE
Capital: Concord
Districts Established July 1, 1970
NEW HAMPSHIRE
SPEAKER COMMENT SHEET
NEW HAMPSHIRE
TABLE
OF CONTENTS
ADDITIONAL INF.
SUBJECT
PAGE
TAB
GENERAL BACKGROUND
1
KEY INDIVIDUALS
2
A
MAJOR 1972 ELECTIONS
2
B
NIXON ORGANIZATION
3
C
CURRENT CAMPAIGN ACTIVITIES
3
D
SUMMARY OF SPEAKERS' ACTIVITIES
4
E
SUMMARY OF CONTENDERS' ACTIVITIES
5
F
DELEGATE SELECTION FOR NAT'L. 'L. CONVENTION
6
VOTING INFORMATION
7
G
STATELINES
8
H
POLLS
9
I
POPULATION INFORMATION
10
=
1
NEW HAMPSHIRE
I.
BACKGROUND
NEW HAMPSHIRE PRESIDENTIAL PRIMARY: On March 7, New Hampshire will
hold the nation's first Presidential Primary (and non-binding Presidential
Poll). The major candidates on the Democrat side are U.S. Senators
Edmund Muskie, George McGovern, Vance Hartke and Los Angeles Mayor Sam
Yorty. President Richard Nixon has opposition from Congressmen Pete
McCloskey and John Ashbrook. Recent state legislation more easily enables
independent voters to vote in either primary and retain their independent
status if they SO choose.
1968 PRESIDENTIAL PRIMARY: In 1968, Richard Nixon won the GOP Primary with
77.6% of the vote, and Lyndon Johnson, as a write-in, defeated Eugene McCarthy,
49.4% to 42.2%, although McCarthy picked up 20 of 24 delegate votes. Lyndon
Johnson dropped out of the race three weeks later.
1972 CAMPAIGN: President Nixon will not personally campaign in the state.
The effects of the McCloskey and Ashbrook candidacies are uncertain. McCloskey
has been campaigning substantially in the state since last summer, particularly
courting the youth vote, whereas Ashbrook, who will be satisfied with matching
McCloskey's total in New Hampshire, is concentrating on the Florida Primary
one week later. Ashbrook has the support of William Loeb's influential
Manchester Union Leader, the only statewide daily newspaper, and has the backing
of 1st District GOP Congressman Louis Wyman's two law partners. However, Wyman
has indicated his public and private disavowal of the actions of his law
partners, and has come out in support of the President. Ashbrook's candidacy
was hurt to some extent by the appointment of extreme right-winger George
Gordon to run his New Hampshire campaign.
1972 DELEGATES: Also of note on the gop side is the fact that there has been
the Nixon-pledged slate (of 14 Delegates) with six others that have also filed
to run as favorable to the President. McCloskey and Ashbrook also have entered
a full slate of delegates, but none of these are being contested by additional
unpledged or unfavorable delegates. In addition, a full slate of delegates
has been entered pledged to Austin Burton (Chief Burningwood). Burton's name
appears on the New Hampshire GOP Vice Presidential Preference Poll. In all,
more than 60 delegate candidates will appear on the GOP Primary ballot.
VICE-PRESIDENTIAL CAMPAIGN: Be aware that a write-in campaign for Vice President
Agnew in the New Hampshire Vice Presidential Preference Poll has been launced by
Peter Booras from Keene. The campaign presumably has the backing of William
Loeb.
TAX PROBLEM: New Hampshire is the only state without a general sales or
personal income tax. In the 1970 campaign, Governor Peterson fought against any
tax levies, but later decided that the state's needs and financial problems
out-weighed a campaign promise. He was defeated in the recent legislative attempt
to push through a 3 percent income tax. During the Special Session of the General
Court (State Legislature) beginning on February 8, Peterson intends to propose
a 3% personal income tax similar to the one mentioned above. A special feature
of the Governor's tax proposal is that approximately 50% of all revenues will
be returned to local governments. However, statewide sentiment generally
runs against the proposed tax, and there is little chance given for its passage.
1/18/73
Peterson Income Tax Would Place New Burden on N.H. Breadwinners
Who Will Pay for the Tax
Meldern THOMAS of Os-
with 2 taxable income of $10.000
on February 8 the Li; question
various little voter entrop nents
ford. opposities Rior. Walter
will have is pay the state $120
will be ZDO for the Saiding
IS much the ? Mickey Mouse
Peterson in the contast IVI the
of his hard-to-come-by dollars if
if the governor and Legislature
balloon. Its dimensions differ
8 lic 20 gubernatorial
the governor gets his income
can finally on an
with each new gubernatorial
nomination. has prepared the
tax.
income tax tune.
puff.
following survey 02 the tax
Novt month Gov. Walter
First let's look at the size of
No Peterson tax bill has in
situation in Non Hampshire.
Peterson will try again in force
the proposed income tax bill.
the past uned clearly drawn
an income tax on New Homp-
ask ourselves is it really
before it was introduced in the
By MELDRM THOMSON
shire people. despite his per-
necessary for New Humpshire
Legislature. Each bill has been
Chances are fair 15 good that
somal profise and TO Pepubli-
ai this time. and then see the
regularly kneeded and shaped to
you will 1.00 24 extra 8120 for a
can platforni promise is avoid a
will pay the Peterson income
meet the oven heat of politics.
Peterson income tax in 1972,
broad ba tax.
tax. if passed
However, from the governor
relegactive is Junuary 1.
When the tax fuddless gether
The size of the proposed
recem specions 110 know that
THOMSON
The head of a family of four,
in the State House concert hall
Petrison income tax with its
be has talked around the state
Union Leader
P.I
a
Fiddling?
about an Income to., the would
tax from 2 to : PLF Cunt c.: à
person's income
And h. has spoken air
completer for is family of four
tear would vary from $5.000 t.)
$1.00
The governor seems 1.) have
dropped the circuit breaker
forture (., his la: income tax.
Tr 1.- hailed last year by the
tax as the greatest revenue
exacting ascovery since Ham-
1b
who
will
THOMSON
These are we of
Con't
But de-pite this unseeming
(Continued from Page (Inc)
display the Commissioner of
New Hampshire. the men and
DRED found it possible to
murabi crushed the Babylonians
women who build homes. oper-
redecorate his offices (potted
with his extortionist taxes.
ate businesses and send their
plants and all) for more than
While Stunrt Lamnrey has
$5.000, the Commissioner of
learning. children to institutions of higher
the House Rules Committee
Education put $1,600 carpeting
Without them-ihis middle
that persons 65 or over should
under his weary feet, and the
state library had an expensive
factories would close, com
class backbone of America
not be required to pay more
than 6 per cunt of their income
new carpeting job.
for property taxes, and Hepre-
The surplus row increasing
perish. merce halt, and governments
sentative Trowbridge is intro-
each month in the state trea-i
ducing a 5 per cent income tax
stry should be used for needed
Governor Peterson would fun
These are the people whom
at the special sussion, it now
services. There is enough sur-
looks like the new Peterson
plus money to provide raises for
broken income tax measure.
ther burden with his promise-
income tax will be little differ-
state employes and apply some
ont than the one defeated last
in state aid to our sphools.
May in the House by 60 votes.
Let's use the surplus money
At the special session the
and let the taxpayer keep the
Peterson administration can be
expected to seek a flat rate
income tax of 3 per cent with
precious little he now has in his
exemptions for 3 family of four
of $6.000. Variations from this
pockets.
Individual Returns, 1969
Who'll Pay Tax?
will he few and voter gimmicks
Persons with annual tuxable
Adjustable gross income
Number of
scarce.
incomes from $6,000 to $20,000
classes
returns
Amount
The Peterson administration
would carry the burden of a
NEW HAMPSHIRE
hopes to raise from $50 to 60
Peterson income tax.
Total
246,394
millions in revenues by a 3 per
1,318,882
According to the latest statis-
No adjustable gross income
cent income tax.
ties on income by the Internal
Under $600
Half of this money would be;
Revenue Service, 248.600 New
$600 under $1.000
turned back to cities and towns
Hampshire residents reported a
$1,000 under $2,000
37,053
20,429
to {ain the support of local
total taxable income in 1909 of
$2,000 under $3,000
23,458
31.2F°
officials for the tax measure.
S1.3 billion. (See table below:)
$3,000 under $4,000
20.136
45,707.
The twens here to entice
There victe 111.000 persons
$4,000 under $4.000
17.611
51,16
property support for
with taxable incomes of $6,000
$5,000 under $6,000
12,281
37,951
an income or by contending
or less. The total (ii their
$6,000 under $7.000
15.526
that on income fax would result
taxable income was $186 inil-
$7,000 under 88,000
11.006
51,770
in relief to property taxes
lion.
$8,000 under $9,000
12.937
05.185
Rut they do KNOW that there
In the range of $6000 to
$9,000 under $10.000
16.433
1033351
is not one single example in the
$20,000 incomes there were
$10,000 under $15,000
53,531
445,330
nation where the enactment of
121.000 persons reporting is widl,
$13,000 under $20,000
13.475
170,36
either a is eral sales or income
taxable income of S097 million.
320,000 under $25,000
3,550
63.224
tax brought relief in the prop-
Eight the wood persons with
SPO,000 under $30,000
1,953
41.476
erty taxpayers. The most that
individual Prescle incomes of
$30,000 under $50,000
2.031
61,882
the passage of a broad base tax
$20,000 or more had 3 total
$50,000 under $100,000)-
755
40,176
has ever des 1.35 to slow
tarahin income of 5231 million.
$100,000 under $200,00
127
18.00
temporarily E.e this of acceler-
Thus. if your taxable icome
$200,000 under $500,000
25
6,955
ation of property taxes.
or the joint inc. me of you and
$500,000 under $1,000.000
2
955
Actually. not more than 25
your wife falls within the range
$1,000,000 or more
I
nu' of (very Peterson
of $6,000 to $20,000. you will hn
Returns under $5,000
103 W
10% dollar could presibly
one of 121.000 persons in New
Scrums $5,000 under $10,000,
(if
i.!! buyd to help the average
Hampshire wise would CAL
Returns $10,000 me i $15,000
5333
15,520
home owner. The changes are
about in per cent of the
Returns $15,000 05 more
22,338
401,221
that it would be much less
proposed Perms) income tax
because any property lay retief
burden.
would apply equally 10 the big
The 121,000 New Hamp hire
owners of property-the utili.
persons whose taxable income
tics, corporations and devel-
falls within $0.000 to $20,000
open...
range are the same people who
But why 211 income the yow?
new controbute most of the
Do " actually need $50
support to our schools. and the
million for the state when, in
town and county governments.
order in get it, we must take it.
These are the people who pay
from faxpayers who while have
the bulk of the Business Profits
ing a hard time before the
and Meais and Rooms taxes
Nixon wage frecze. now have
-who pay most of the gas
their future earnings limited to
taxes, and who buy most of the
8 5% per cent annual increase?
liouer and tobacco that refurns
Last June the state was given:
more than $50 million in state
a bare-botics budget amid much
tax revenues.
wailing and mooning by bureau-
2
NEW HAMPSHIRE
KEY
INDIVIDUALS.
FURTHER INFORMATION-TAB A
ELECTED TO
YR. FIRST
PRESENT TERM
NAME
PARTY
ELECTED
YEAR
% OF VOTE
U.S. Senator
*NORRIS COTTON
R
1954
1968
59.3%
U.S. Senator
**Thomas J. Mclntyre
D
1962
1966
54.1
Governor
WALTER PETERSON
R
1968
1970
46.0
Lt. Governor
None
+ Secretary of State
ROBERT L. STARK
R
1961
1971
100.0
++ Attorney General
WARREN RUDMAN
R
+ Appointed by joint House committee
++ Appointed by Governor, confirmed by General Court
* Elected in 1954 to fill term vacated by death of
Senator Tobey; elected to a full term in 1956.
** Elected in 1962 to fill term vacated by death of
Senator Bridges.
GOP State Chairman
Robert E. Whalen
GOP National Committeeman
Stephen W. Smith, Sr.
GOP National Committeewoman
---
Mrs. Mildred K. Perkins
Nixon Campaign State Chairman
Governor Lane Dwinell
CONGRESS
NAME
% OF VOTE
1st
Louis Wyman (R)
67.3
2nd
James Cleveland (R)
69.6
MAJOR 1972 ELECTIONS
-FURTHER INFORMATION TAB B
Senator Mclntyre
Governor Peterson
Entire General Court
U.S. House of Representatives delegation
3
NEW HAMPSHIRE
CAMPAIGN ACTIVITIES
DATE:
JANUARY 22 to FEBRUARY 4
NIXON STATE CHAIRMAN: Governor Lane Dwinell
EXECUTIVE DIRECTOR: Allan Walker
FINANCE CHAIRMAN: Ric Buzza
NIXON ORGANIZATION: TAB C
CURRENT DEVELOPMENTS: FURTHER INFORMATION-TAB D
FOUR KEY N. H. OFFICE HOLDERS BACK NIYON.
Gov. Peterson, Sen. Cotton, Rep. Wyman and Rep. Cleveland all have been
appointed honorary chairmen. All will serve on our Advisory Committee.
YOUTH REGISTRATION DRIVE - JANUARY 22.
U. S. Sen. Lowell Weicker of Connecticut was guest speaker.
"A SALUTE TO THE PRESIDENT"
This will be a dinner on Friday, February 4, at the Highway Hotel.
Tickets will be sent out soon. Sec. of Interior Rogers C. B. Morton
will be our speaker
4
NEW HAMPSHIRE
SUMMARY OF SPEAKERS' ACTIVITIES
FURTHER INFORMATION-TAB E
CURRENT SPEAKERS' VISITS:
SPOKESMAN: Secretary of Transportation John Volpe
DATE: January 13, 1972
LOCATION: Concord, N. H.
PRINCIPAL EVENT: Opening of Headquarters for the Re-election of the
President
SPOKESMAN: Senator Lowell Weicker
DATE: January 21,22, 1972
LOCATION: Manchester, N.H.
PRINCIPAL EVENT: Voter Registration Rally
SPOKESMAN: Secretary of Health, Education, Welfare Elliot Richardson
DATE: January 29, 1972
LOCATION: Concord, N.H.
PRINCIPAL EVENT: New Hampshire State Bar Association
SPOKESMAN: Secretary of Interior Rogers C.B. Morton
DATE: February 4, 1972
LOCATION: Concord, N.H.
PRINCIPAL EVENT: Salute to the President Dinner
5
DATE: Week of January 29, 1972
NEW HAMPSHIRE
SUMMARY OF CONTENDERS' ACTIVITIES
On the Democrat side, Edmund Muskie, who has received the backing of New
Hampshire Democrat Senator Thomas McIntyre is the decided front-runner in
this primary. Evans and Novak predict a landslide for Muskie in New Hamp-
shire, thus burying George McGovern's already very slender hopes. McGovern
has been campaigning heavily in the state for almost a year, although he
has not improved his position with the voters significantly during this time.
In addition, Los Angeles Mayor San Yorty also has the backing of Loeb's
Manchester Union Leader and has been campaigning extensively in the state
and may walk away with a substantial chunk of the vote as the Democrats
only putative conservative.
McGovern has opened campaign offices in Concord and Berlin. Heading the
Concord orgainzation is Democrat National Committeeman John Holland.
While campaigning in New Hampshire early in January, McGovern struck out
at the President's Vietnam policies, claiming that the recent bombing attacks
would not bring freedom to American prisoners and would produce "bloody counter
offensives from the other side in the coming months.' On the following day,
McGovern said that if he were elected President, he would confine the CIA
to its original duties of gathering information and not allow it to become
involved in operations.
Democrat State Chairman Hugh Gallen and attorney Thomas Tessier are Muskie
campaign co-chairmen in New Hampshire. Speaking in Concord early in January,
Muskie referred to the value-added tax as "more regressive than the
property tax." In a statement released in New Hampshire in December, Muskie
accused the White House:of attempting to mask inequalities in the oil
import system with "illusory promises of relief" and said that recently
announced increases on oil imports would have little effect on the hard-
pressed area of New England. Muskie added that the "entire oil import
quota system for the region" must be abolished in order to take care of
these inequalities.
Also in December, Sam Yorty was quoted in the Concord Monitor as calling
Muskie "naive" for telling Lyndon Johnson in 1968 that if Johnson would
stop the bombing in Vietnam, there would be meaningful negotiations.
Date Prepared: December 17, 1971
STATE
NEW HAMPSHIRE
DATE OF PRIMARY March
7
1. IMPORTANT DATES
January 6 -- last day on which petitions can be filed for candidates for
President. NOTE: DECEMBER 23 is first day on which petitions
can be filed.
January 24 - last day for candidates for delegate to file.
2. PROCEDURE TO PUT PRESIDENTIAL NOMINEE ON BALLOT
By petition - filed by January 6. Filing fee of $500 also required.
3. BINDING EFFECT OF PRIMARY ON DELEGATES
Delegates may file and be elected as "pledged to for so long as a candidate."
4. HOW CANDIDATES FOR DELEGATES QUALIFY
Must file by January 24 and pay fee; petition not required. May file as
unpledged, favorable to, or pledged to. "Pledged" to" requires written consent
of person to whom pledged.
5. APPORTIONMENT OF DELEGATES
Two elected in each of the two Congressional districts. Ten elected
at-large.
6. DIRECT ACTION REQUIRED BY PRESIDENTIAL NOMINEE
Must approve candidates for delegate who wish to run "pledged to". (NOTE:
Any candidate wishing to withdraw his name has to do so within 10 days
of notification by Secretary of State that petitions have been filed on his behalf.)
7. PROVISION FOR VICE-PRESIDENTIAL CONSIDERATION
Yes, separate line on ballot for any Vice-Presidential candidates.
8. BALLOT FORMAT
Presidential candidates name appears in preferential primary part of
ballot, and presidential candidates name appears along side delegates
pledged to him in delegate seguent of ballot.
9. REMARKS
7
NEW HAMPSHIRE
VOTING INFORMATION
FURTHER INFORMATION-TAB G
PRESIDENT
1968: NIXON
154,903 (52.1%)
Humphrey
130,589 (43.9%)
Wallace
11,173 ( 3.8%)
PRIMARY
1968:
REPUBLICAN
DEMOCRAT
NIXON
80,666
Johnson
27,243
Rockefeller
11,241
McCarthy
23,280
Romney
1,743
Kennedy
600
Stassen
429
Wallace
197
Reagan
362
Nixon
2,529
Other
9,497
Rockefeller
248
Other
1,089
SENATOR
1968:
Norris Cotton (R)
170,163 (59%)
John W. King (D)
116,816 (41%)
1966:
Thomas J. McIntyre (D)
123,888 (54%)
Harrison R. Thyng (R)
105,241 (46%)
GOVERNOR
1970:
Walter R. Peterson (R)
102,298 (46%)
Roger J. Crowley (D)
98,198 (44%)
Other
22,045 ( 9%)
REGISTRATION
1970:
Republican
161,916 (41.9%)
Democrat
100,473 (26.0%)
Other and Unaffiliated
124,505 (32.2%)
8
RNC RESLARCH DIVISION
JANUARY 26, 1972
STATELINES: NEW HAMPSHIRE
The following is based on editorial comments and news stories from the
Portsmouth Herald, the Marchester Union Leader, the Concord Monitor,
the Nashua Telegraph, and Foster's Daily Democrat for December through
January 11, 1972.
NATIONAL
ISSUES
The Herald is "suspicious" and "skeptical" of the necessity of recent
bombing raids in Vietnam. The Monitor is critical of the Administration
and supports Jack Anderson's efforts to publish classified documents.
Citing the "artificially" high prices of oil due to the existing oil
import policy, the Monitor is critical of the President for his
endorsement of these policies
The Democrat cautions that the U. S.
is "following the route to prices higher than we can afford" due
to the magnitude of U. S. deficits.
"Saluting his success, the
Telegraph endorses the President and pledges continued support of his
administration
The Herald believes Herbert Hoover should resign
as head of the F. B. 1.
The Democrat feels that crucial to
Phase Two is how "the issue of a free market versus a controlled
economy can be resolved within the framework of a productive free
society.
11
STATE
ISSUES
Governor Peterson's proposed tax program , which will be presented to
the legislature convening February 8, contains a 3 percent tax, a
repeal of the 6 percent business profits tax and the 2 percent non-
resident income tax (non-residents to be taxed at the same rate as
residents), and retention of the 7 percent corporate net income tax.
Fifty percent of the estimated $40,000,000 in revenue is to be
distributed to cities and towns in the form of block grants that are
based on equalized assessed valuation. The two-term Governor says
he is "putting my political future on the line" since he probably
intends to seek a third term.
Insurance Commissioner John A. Durkin
is attempting to persuade New Hampshire to implement a no-fault insurance
plan
8a
STATELINES: NEW HAMPSHIRE
PAGE 2
STATE
POLTICS
While former Governor Wesley Powell has declared himself a candidate
for the GOP Senate nomination, there is widespread speculation that
Republicans are pressuring Congressman Louis C. Wyman to run and
that GOP'ers would prefer to endorse him. Wyman has announced he
plans to seek reelection to a fifth House term. Incumbent Democrat
Senator Tom Mclntyre is seeking reelection.
Governor Peterson
will probably seek a third term. It is expected that the candidates
for the governorship will not announce or be active until after
the February 8 legislature session ends.
NEW HAMPSHIRE
POLLS
January 29, 1972
Boston Poll Puts
Muskie in Lead
BOSTON, Jan. 29 (UPI)-
Sen. Edmund S. Muskie (D-
Maine) holds a large lead over
his four Democratic opponents
in the New Hampshire pres-
dential primary. according to
a copyrighted poll in the Bos-
ton Sunday Globe.
Muskie was the favorite of
65 per cent of those polled
while 18 per cent selected Mc-
Govern.
Los Angeles Mayor Sam
Yorty followed with 6 per
cent. Sen. Vance Hartke (D-
Ind.) and Edward Coll, a
White antipoverty worker
from Hartford, Conn., each
polled 1 per cent. Eight per
cent said they favored other
candidates.
10
NEW HAMPSHIRE
CAPITAL: CONCORD
POPULATION (1970 CENSUS) : 737,681
(21.5% increase from 1960)
URBAN: 56.4%
RURAL: 43.6%
WHITE: 733,106 (99.4%)
BLACK:
2,505 ( .3$)
AGE
18-20:
40,158
21-34: 134,963
35-44: 81,436
65+ : 78,412
MEDIAN AGE OF TOTAL POPULATION: 28.2 YRS.
MEDIAN AGE OF VOTING POPULATION: 45.6 YRS.
SMSAs in the state:
Lawrence-Haverhill (part)
26,774
Manchester
108,461
Nashua
66,458
TAB A
NEW HAMPSHIRE
1968
Citizens for Nixon
Mrs. Warren B. (Marie) Baker
Republican State Chairman
Robert E. Whalen
National Committeeman
Stephen W. Smith, Sr.
National Committeewoman
Mrs. Mildred K. Perkins
Congress:
Sen. Norris Cotton
Cong. Louis C. Wyman
Cong. James Cleveland
Presidential Appointees:
U.S. Attorney
David Brock
U. S. Marshal
Victor Cardosi
Assist. Adm. for Administration, AID
Lane Dwinell
Ambassador to Spain
Robert C. Hill
Chairman, Federal Power Commission
John Nassikas
EDA, Federal Co-chairman, New England
Chester Wiggin, Jr.
Additional:
Former National Committeeman
Perkins Bass
'68 RN Finance Chairman
Stewart Lamprey
Governor Peterson
NEW HAMPSHIRE
Sen. Norris Cotton
of Lebanon
Republican-Nov. 8, 1954
b. May 11. 1900-Lawyer
Sen. Thomas J. McIntyre
of Laconia
Democrat-Nov. 7, 1962
b. Feb. 20. 1915-Lawyer
Louis C. Wyman
of Manchester (1st Dist.)
Republican - Jan. 3, 1967
b. Mar. 16. 1917-Lawyer
James C. Cleveland
of New London (2d Dist.)
Republican-Jan. 3. 1963
b. June 13, 1920-Lawyer
TAB B
NEW HAMPSHIRE
STATE ELECTION CANDIDATES
1972 SENATE: Democrat Senator Thomas McIntyre will be up for re-election
in 1972, and recent polls show McIntyre to be very strong throughout
the state and that he would likely be very difficult to defeat. The only
avowed Republican candidate at this time is former GOP Governor Wesley
Powell, who has the backing of William Loeb. Despite speculation that
1st District GOP Congressman Louis Wyman and former. Ambassador to Spain
Robert Hill have been prominently mentioned as potential Senate candidates,
both have disclaimed any interest in running.
1972 GOVERNOR: GOP Governor Walter Peterson is expected to seek a third
two-year term, but will likely receive a GOP challenge from Robert Hill;
however, the Gubernatorial contest will likely not firm up at least until
after the Special Session of the General Court (State Legislature) beginning
on February 8. (Peterson's tax proposal)
TAB B
NEW HAMPSHIRE
REPUBLICAN CANDIDATE ALIGNMENT WITH NIXON
ENDORSEMENT:
Governor Peterson
Representative Wyman
Representative Cleveland
TAB C
NEW HAMPSHIRE
NIXON CAMPAIGN COMMITTEE
STATE ORGANIZATION
NIXON STATE CHAIRMAN: Governor Lane Dwinell
EXECUTIVE DIRECTOR: Allan Walker
FINANCE CHAIRMAN: Ric Buzza
TREASURER: T. Truxtum Brittan
YOUTH DIVISION: CHAIRMAN: David Gagen
FIELD MEN: Mike Scully
Ted Wigger
COLLEGE DIRECTOR: George Gorton
PRESS-P. R.: John Sias
SOME COUNTY CHAIRMEN:
BELKNAP CO.:
Dick Brouillard
Hazel Tilton
CHESHIRE CO.:
Barbara Rogers
GRAFTON CO.:
Allan Whatley
HILLSBOROUGH CO.:
John Chislett
Dave Kimball
MERRIMACK CO.:
Chuck Douglas
ROCKINGHAM CO.:
Paul Brown
STRAFFORD CO.:
Clyde Coolidge
SULLIVAN CO.:
Charlie Puksta
SOME MAJOR CITY CHAIRMEN:
CONCORD:
Pat Davis
MANCHESTER:
Roland Roberge
NASHUA:
Bert Kieley
Bill Sanford
TAB D
16 - CONCORD MONITOR, Monday, January 17. 1972
Winds Of Change Blowing?
The date was Jan. 6-last day for condidates to file in New Hampshire's 1972 presidential
preference primary - and you'd think the winds of change were already blowing. That's
what amateur photographer Carl Berris, of S Charles St. thought, as be fecused his camera
on City Mall and captured the U.S. and city Bags blowing in different directions at the same
TAB E
Interior Secretary Morton to Address
is A Salute to President' Dinner Feb. 4
CONCORD Secretary of the
Interior charged with the
Interior Rogers C. B. Morton
responsibility of managing,
will address "A Salete 16 the
preserving and restoring
President" disner 00 Friday
America's natural resources, he
right at 7:30, Teb. 4, in the
has continued his leadership
New Hampshire Highway Hotel
role in environmental silairs.
here.
Secretary Norion was
Lane Dwinell. chairman of
graduated from Yale University
the New Hamp hire Committee
in 1937. In 1743 he entered the
for the Reclared of tim
army as a private in the field
Prespient, stud "This will be
artillery, served in the
an excellent opportunity for
European Theater and attained.
supporters of President Nixon
the rank of capiain.
to gather to express their sup-
in 1968 itc WAS floor manager
port of our nation's chief ex.
for President Niven at the
ecutive."
Republican Admonal Convention
in Miami. in April 1969 be
Secretary Morton, prior to his
occane che of the
appointment in January 1971,
Republican Assoni Com.
was a Maryland congressman
mittee, R p.t what he held
and Has last elected to the
until he became secretary.
House II) 1952. He is 11 native
of Louisville, E. Y., and is
owner of 2 farm and com-
mercial cattle feeding station
ROGERS MORTON
BOOT Easton, Md.
During his first three terms
Committee before becoming
in the House he served on the
Secretary.
Interior and Insular Affairs
In the 91st Congress.
Commit... on the Merchant
Secretary Morton was a House
Marine and Fisheries Com-
sponsor of President Nixon's
mittee. He was a member of
comprehonsive environmental
the House Ways and Means program. As Secretary of the
TAB E
THE NEW HAMPSHIRE SUNDAY NEWS, MANCHESTER (N. H.) **** Sunday, January 23, 1972
OPENING HEADQUARTERS for Young Voters for
Nixon in Manchester this morning Was Sen. Lowell
Weicker (D-Conn.), who addressed a crowd of s(i) at
the event. The Nixon youth headquarters is at 1277 Elm
St.
(Photo by Nancy Meersman)
Youths Open Nixon Drive
More than 400 youthful voters President headquarters Satur- youngest member of the U.S.
carrying signs and placards day morning.
Senate, lauded his candidate for
bearing photos of President
After speeches during the
this accompilslments in office
Nixon overflowed Elm Street
outdoor ceremonies at 1277 Elm
and debunked the promises of
sidewalks for the official open-
St., the young Nixonites dis-
Nixon's opponents as mere
ing of the Young Voters for the
bunded to canvas homes
"wind."
throughout the state. A portion
of the Mixon supporters Came in
two busloads from New York
State. Others said they were
from various New Hompshire
colleges.
No "over 30" voters were
visible at the opening other than
newsmen and two participants
in the ceremonies, former gov-
ernor Lane Dwinell. state chair-
man of the Committee for the
Reelection of President Nixon,
and U.S. Sen. Lowell P. Weicker
of Connecticut.
Dwinell introduced the state
chairman of the Young Voters
for the President, David Gagen,
28. of Milford who urged
Nixon's reelection. Also on hand
for the opening of the head-
quarters was 20-year-old Sarah
TAB E
Concord Monsitor 1/13/20
His campaign. Vol. said.
"will be dedic to hace and
prosperity at home.'
Asked whether be thought
Nizon would then? Vice
President Spiro i
on 3:
)
ticket, Veh deaid l. thend 1
nothing that work. 2710 St $
(Monitor Pi olv by Kcn Williams)
Ted Agrew would on a
Yolge - A Tousing Victory'
ticket nor that 1.0 will be on r
the ticket.'
S
He said that "is President
announces what by WELVS Floor
d
BILLS Nixon Drive
his ruming male till DO i)
convention, and t. st Nixon fc
would not campai .11 nd after is
0001
$
of
rensing
the Republican CC review
ch Briger in Hoppimery as "a
1'm
11 in privacy, 1600g and : Drous cam-
will
old shock file
and R P. Jahn AND-
in
expection i.e' world [01 is per
brook, R-Chio, the conservative,
Republis 12
state 00 Nixo..'s behan.
n
emt of the vote," nahe aid in the
a3 having the support of the
However, Volue's pross
G.
19-
1033 content.
state's only statewide
accretery, Chris In ton. gard
whilever
of
Volganeted if in !! 13 Nixon
newspaper, The Manchester
Voit 2 would return is 1. 21, : it
its
had 1.0 direct opposition in the
Union Leader.
that there were sinns 17
! trany, except for write-in
" Ni.on gets "substanticity
Nixon's daughters 1.10m and
with
chests is.: them Schrean Grv.
more than a majurity," Volpe
Julie as WOH as Rocketeller is
General Howney, POW secretary
sold, "I will consider it a vic-
visit the state.
This of Bow and Groen
"
to:
Volpe's activiti. 3 in the state
11 suent, i New York
Nixon, he reded, "belloves
today meluded at NT.
Co 1..1 Tol C. Rechafeller.
you don't take anythir: for
Technical Institute and Concord
Volor centril ed ic,). Paul N.
grantea. it's been is politics a
High School.
once McCh day, A-Call., the hberal
long time."
Volpe stressed that Nixon
"acted boldiy and imaginatively
to reduce Le destructive in-
fiation that the Vietnam conflict
had produced "and that
TAB F
CONCORD MONITOR
1/18/72 P.I
Ashbrook Director
Quits, Peeved At
State Chairman
By ROD PAUL
The appointment today of a state chair-
man for the presidential candidacy of U.S.
Rep. John M. Ashbrook, R-Ohio, has
provoked a: other too campaign official in
Ashbrook's organization to charply attack the
appointment and quit.
Richard Howard of Hillsboro, Ashbrook's
campaign director and fiscal agent in New
Hampshire, this morning told new: men the
appointment of State Rep. George E. Gordon
III, R-Pembroke, to the post of state cheir-
man mede it impossible for Howard to stay
with the organization.
Asked to explain why he quit, Howard
responded:
"The usual reasons people give for this
scrt of thing is personal reasons, but quite
frankly, I do not concur with George Gordon
campaign state chairman.
"I regard Gordon as a right-wing
screwball who gives responsible con-
servatives such 83 myself a bad name.
Having been critical of Mr. Gordon in the past
I
both in public and in private, it would be
hypocritical of me to stay on.
HOWARD
Howard, 37, managing cultor of a monthly
magazine, worked in 1908 in the campaign
organization of then presidential aspirant
"i remember the letter and I just laughed
Richard Nison.
it off. I don't hold it against him."
He has stio he Wats executive director of
He said to and Howard parted anicably
the 1P68 Nixon for President Committee in
after Howard informed him of his
New Hempshire, but others in the Nixon
resignation.
organization four years ago dispute his title.
Garden also said, "The funny part of it,
Howard's attack on Gordon caught Ash-
when he left me, we left on good terms. This
brook's campaign group unaware.
blast now comes L.S a complete surprise. I've
In Washington D.C., this morning. Frank
born called worse."
Lee, national compaign director for Ash-
Howard said he has long-objected to
brook, told The Monitor:
Gordon's "antics in the Legislature."
"This comes as a complete shock to me. I
Howard added, "[ was under the im-
object strenuously to anybody calling
pression earlier that Gordon's role would be
someone such 05 Gordon a right-wing
nothing more nor less than one of several
screwball.'
coordinators in New Hempshire.
Lee added he thought Howard's action was
"[ just told George it would be on om-
"ridiculous," commenting "It sounds like
barressment for Ashbrook if [ continued
personal pique to me. There may be
working for him with Mr. Gordon as state
something brhind it."
chairman.
In his statement this morning, Howard
"I am going to vote for Ashbrook, but I
noted he made public a letter last September
might observe that the Ashbrook organization
ridiculing Gordon as a person "who gives
considered and offered the job of state
conservatives a bad name.'
Today, Gordon commented on Howard's
reclaration and attack with these few words:
(See HQWARD Page 10)
THE SENATOR AND SUSAN
Son. Edmund Mustle or arrival in Herlin Thursday with campaign
aich Susan Harrigan of Colebrook. Miss Harrizon has been with Sen.
Markin's staff since September of 1970.
(Staff photo)
con't
Howard Quits Ashbrook Campaign
(Continued From Page 1)
chairman to one other person before Cordon.
Thomson, who later quit the Republican
"That other person, and I don't want 10 say
Party to join the American Indepeno sit
who it was, could not take the job because his
Party-an outgrowth of the George Wallace
employer asked him not to."
1908 presidential campaign.
Teemson has since rejoined the COP and
In Washington, Le said he was aware that
announced his intention of making a fourth
Howard had some objections to Gardon. "but
bid for governor.
} had no idea it was so deep-rooted. We
In a statement accounpanying his ap-
wanted Dick (Howard) to consider taking on
some regional responsibility for the Ashbrook
pointment as bead of the Ashbrook in New
Hampshire campaign, Gurdon said:
candidacy. This certainly comes as & com-
"New Hampshire has in the past been A
plete shock to me.
stronghold of Nixon supporters. However, in
"I think there Is soine aspect of 8 per-
1972, 1.0 are finding 20 increasing number of
sonality squabble here.
former Nixon supporters, such as myself,
"You must know this is not a right-wing
who are bewildered relative to the
candidacy and I don't think name-calling
President's pre-ret does hall in buth national
TAB G
ANALYSIS BY COUNTY
(Listed from North to South)
COUNTY
1970 POP.
CHARACTERISTICS
RN
HH
GW
(000)
Coos
34
Small-town & rural,
44
54
2
substantial French-
Canadian stock
Grafton
55
Small-town & rural,
60
37
3
Yankee
Carroll
18
Small-town & rural,
73
23
4
Yankee
Belknap
32
Small-town & rural,
62
35
3
Yankee
Sullivan
31
Small-town 7 rural,
49
48
3
some French-Canadian
Merrimack
81
Includes Concord and
58
38
4
some suburbs of
Manchester. Some
French-Canadian
Strafford
70
Mostly small-town
47
50
3
population, sub-
stantial French-
Canadian & Irish
Cheshire
52
Small-town & rural,
53
45
2
some French-Canadian
Hillsborough 224
Largely urban--
46
49
5
(Manchester, Nashua)
Substantial French-
Canadian & Irish
Rockingham 139
Mixed-suburban
55
40
5
(Lawrence-Haverhill,
Mass.-Portsmouth,
N. H.), small-town
& rural, substantial
French-Canadian &
Irish
Counties, Standard Metropolitan Statistical Areas, and Selected Places
TÁB G
NEW HAMPSHIRE
LEGEND
Places of 50,000 to 100,000 inhabitants
Central cities of SMSA's with fewer than 50,000 inhabitants
Places of 25,000 to 50,000 inhabitants outside SMSA's
5.2
Standard Metropolitan
Statistical Areas (SMSA's)
COOS
5.2 PER CENT OF TOTAL
VOTE FOR PRESIDENT-
ECALE
1968
G
10
20
30 MILES
7.2
3.1
GRAFTON
CARROLL
47
BELKNAP
4.1
SULLIVAN
11.1
STRAFFORD
MERRIMACK
CONCORD
8.8
17.6
PORTSMOUTH 00
MANCHESTER
0
MANCHESTER ROCKINGHAM
CHESHIRE
MILLSBOROUGH
United
6.8
31.0
NASHUA
HAVERHILL
NASHUA
0
LAWRENCE
©
MASSACHUSETTS
ESSEX
PT.
LAWRENCE-HAVERHILL
TAB G
NEW HAMPSHIRE
VOTING INFORMATION
REGISTRATION AND TURNOUT
YEAR
REGISTERED VOTERS
TURNOUT
RACE
of TURNOUT
1960
NA
295,761
Pres.
NA
1962
345,809
230,048
Gov.
66.5%
1964
365,224
286,202
Pres.
78.4
1966
355,626
237,909
(Off.vote)
66.9
1968
378,660
297,190
Pres.
78.5
1970
262,389
228,670
(Off.vote)
87.1
VOTE FOR PRESIDENT
GOP PERCENT OF VOTE
YEAR
REPUBLICAN CANDIDATE
DEMOCRAT CANDIDATE
TOTAL VOTE
M.P. VOTE
1948
Thomas E. Dewey
Harry S. Truman
52.1%
52.9%
1952
Dwight D. Eisenhower
Adlai E. Stevenson
60.9
60.9
1956
Dwight D. Eisenhower
Adlai E. Stevenson
66.1
66.1
1960
Richard M. Nixon
John F. Kennedy
53.4
53.4
1964
Barry M. Goldwater
Lyndon B. Johnson
36.1
36.1
1968
Richard M. Nixon
Hubert H. Humphrey
52.1
54.3
VOTE FOR U.S. SENATE
GOP PERCENT OF VOTE
I
YEAR
REPUBLICAN CANDIDATE
DEMOCRAT CANDIDATE
TOTAL VOTE M.P. VOTE
1948
Styles Bridges
Alfred E. Fortin
58.1%
58.5%
1950
Charles W. Tobey
Emmet J. Kelley
55.7
59.4
*
1954s
Norris Cotton
Stanley J. Betley
60.2
60.2
1954
Styles Bridges
Gerard L. Morin
60.2
60.2
1956
Norris Cotton
Laurence M. Pickett
64.1
64.1
1960
Styles Bridges
Herbert W. Hill
60.3
60.3
*
1962s
Perkins Bass
Thomas J. Mclntyre
47.7
47.7
1962
Norris Cotton
Alfred Catalfo
59.7
59.7
1966
Harrison R. Thyng
Thomas J. Mclntyre
45.9
45.9
1968
Norris Cotton
John W. King
59.3
59.3
*
One each of the 1962 and 1954 elections was for a short term to fill a
vacancy.
-172-
CONGRESSIONAL DISTRICT VOTE COMPARISON
TAB G
Compiled by the National Republican Congressional Committee)
NEW HAMPSHIRE
(A11 data tabulated to conform to redistricting legislation
approved on July 3, 1969 and effective July 1, 1970.)
REPUB. %
REPUB.
DEMO.
OTHER
TOTAL
PLURALITY
OF TOTAL
1st District - Louis C. Wyman, Republican
*
1968 President
77,568
63,097
6,433
147,098
14,471 R
52.7
Governor
69,560
71,440
33
141,033
1,880 D
49.3
Senator
85,905
56,068
17
141,990
29,837 R
60.5
Congressman
90,590
50,325
3
140,918
40,265 R
64.3
1966
Governor
52,358
66,126
176
118,660
13,768 D
44.1
Senator
53,750
63,462
39
117,251
9,712 D
45.8
Congressman
66,164
50,941
5
117,110
15,223 R
56.5
1964
President
54,351
89,120
-
143,471
34,769 D
37.9
Governor
46,276
96,220
92
142,588
49,944 D
32.5
Congressman
68,374
71,580
3
139,957
3,206 D
48.9
1962
Governor
43,458
72,726
or
116,184
29,268 D
37.4
Senator
65,713
47,976
PM
113,689
17,737 R
57.8
(Full Term)
-
Senator
48,765
65,094
-
113,859
16,329 D
42.8
(Short Term)
Congressman
60,329
52,925
7
113,261
7,404 R
53.3
1960
President
78,215
69,988
CIT
148,203
8,227 R
52.8
Governor
85,818
59,981
-
145,799
25,837 R
58.9
Senator
88,677
55,118
a
143,795
33,559 R
61.7
Congressman
81,604
61,965
50
143,569
19,639 R
56.8
i
2nd District - James C. Cleveland, Republican
1968
President
77,335
67,492
5,375
150,202
9,843 R
51.5
Governor
80,342
63,938
29
144,309
16,404 R
55.7
Senator
84,258
60,748
12
145,018
23,510 R
58.1
Congressman
98,288
43,576
1
141,865
54,712 R
69.3
1966
Governor
54,901
59,756
325
114,982
4,855 D
47.7
Senator
51,491
60,426
137
112,054
8,935 D
46.0
Congressman
72,924
38,644
138
111,706
34,280 R
65.3
1964
President
49,678
94,944
C
144,622
45,266 D
34.4
Governor
48,548
94,643
84
143,275
46,095 D
33.9
Congressman
69,245
69,899
1
139,145
654 D
#
49.8
1962
Governor
51,109
62,755
COB
113,864
11,646 D
44.9
Senator
68,322
42,468
-
110,790
25,854 R
61.7
(Full Term)
Senator
58,434
52,518
-
110,952
5,916 R
52.7
(Short Term)
Congressman
61,474
46,524
70
108,068
14,950 R
56.9
1960
President
79,774
67,784
use
147,558
11,990 R
54.1
Governor
75,305
69,423
..
144,728
5,882 R
52.0
Senator
84,844
58,906
du
143,750
25,938 R
59.0
Congressman
84,215
56,897
-
141,112
27,318 R
59.7
*
of which 6,197 votes were cast for Wallace.
this
OF which 4,976 votes were cast for Vallace.
#
In this District as constituted before present redistricting,
Republican incumbent was elected by majority vote.
TAB G
CONGRESSIONAL DISTRICT VOTE COMPARISON
(Compiled by the National Republican Congressional Committee)
NEW HAMPSHIRE (2)
STATE SUMMARY
REPUB. %
REPUB.
DEMO.
OTHER
TOTAL
PLURALITY
OF TOTAL
*
1968 President
154,903
130,589
11,803
297,300
24,314 R
52,1
Governor
149,902
135,378
62
285,342
14,524 R
52.5
Senator
170,163
116,816
29
287,008
53,347 R
59.3
Congressmen
188,878
93,901
4
282,783
94,977 R
66.8
1966
Governor
107,259
125,882
501
233,642
18,623 D
45.9
Senator
105,241
123,888
176
229,305
18,647 D
45.9
Congressmen
139,088
89,585
143
228,816
49,503 D
60.8
**
--
1964 President
104,029
184,064
are
288,093
80,035 D
36.1
Governor
94,824
190,863
176
285,863
96,039 D
33.2
Congressmen
137,619
141,479
4
279,102
3,860 D
49.3
1962 Governor
94,567
135,481
0,
230,048
40,914 D
41.1
Senator
134,035
90,444
en
224,479
43,591 R
59.7
(Fuil Term)
-
Senator
107,199
117,612
"
224,811
10,413 D
47.7
(Short Term)
Congressmen 121,803
I 99,449
77
221,329
22,354 R
55.0
-
1960
President
157,989
137,772
il
295,761
20,217 R
53.4
Governor
161,123
129,404
81
290,527
31,719 R
55.5
Senator
173,521
114,024
8
287,545
59,497 R
60.3
Congressmen
165,819
118,862
10
284,681
46,957 R
58.2
OF which 11,173 votes were cast for Wallace.
**
Official New Hampshire tabulation of 182,065 votes for Johnson is
incorrect.
NEW HAMPSHIRE
1970 VOTE STATISTICS
1. CONGRESS BY CONGRESSIONAL DISTRICT
ALL DATA TABULATED IN ACCORDANCE WITH DISTRICTS AS CONSTITUTED BY REDISTRICTING LAW APPROVED ON JULY 3, 1969 AND
EFFECTIVE ON JULY 1, 1970
REPUBLICAN PERCENT OF TOTAL
DIST.
INCUMBENT
REPUB.
DEMO.
OTHER
TOTAL
PLURALITY
1970
1968
1966
1964
1
1st
LOUIS C. WYMAN
72,170
34,882
13
107,065
37,288 R
67.4
64.3
56.5
48.9
1
2
JAMES C. CLEVELAND*
74,219
32,374
-
2nd
4
106,597
41,845 R
69.6
69.3
65.3
49.8
11. VOTE CAST STATEWIDE FOR NATIONAL AND STATE OFFICES AND SEATS HELD IN STATE LEGISLAUTRE
ALL CONG. DISTRICTS
146,389
67,256
17
213,662
79,133 R
68.5
66.8
60.8
49.3
SENATOR
NORRIS COTTON
-
59.3
-
1
Thomas James Mclntyre*
-
-
45.9
-
* - INDICATES INCUMBENT
1
WRITE-IN SCATTERING VOTES.
2
IN DISTRICT AS CONSTITUTED BEFORE REDISTRICTING, THERE WAS A REPUBLICAN MAJORITY ENABLING THE ELECTION OF THE
REPUBLICAN INCUMBENT.
TAB G
NEW HAMPSHIRE
1970 VOTE STATISTICS
11. VOTE CAST STATEWIDE FOR NATIONAL AND STATE OFFICES AND SEATS HELD IN STATE LEGISLATURE
REPUBLICAN PERCENT OF TOTAL
REPUB.
DEMO.
OTHER
TOTAL
PLURALITY
1970
1968
1966
1964
GOVERNOR
3
WALTER R. PETERSON*
102,298
98,098
22,045
222,441
4,200 R
46.0
52.5
45.9
33.2
LEGISLATURE
UPPER HOUSE SEATS
15
9
-
24
6R
LOWER HOUSE SEATS
252
148
-
400
104 R
PRESIDENT
-
52.1
-
36.1
* - INDICATES INCUMBENT
UNDERLINE BENEATH PLURALITY INDICATES THAT RACE IS MARGINAL.
UNDERLINE BENEATH REPUBLICAN PERCENTAGE OF TOTAL INDICATES REPUBLICAN VICTORY BY PLURALITY, INSTEAD OF BY MAJORITY VOTE.
3
INCLUDES 22,033 VOTES CAST FOR AMERICAN PARTY CANDIDATE AND TWELVE SCATTERING WRITE-IN VOTES.
TAB G
NEW H. SHIRE
1970 VOTE STATISTICS
111. REGISTRATION AND STATEWIDE PRIMARY TURNOUT BY POLITICAL PARTY
PERCENTAGE
PRIMARIES
REPUB,
DEMO.
OTHER
TOTAL
REPUB.
DEMO.
OTHER
GUBERNATORIAL
85,833
36,007
--
121,840
70.0
30.0
-
CONGRESSIONAL
77,830
32,532
-
110,362
70.5
29.5
-
TOTAL BALLOTS
87,191
38,389
-
125,580
69.4
30.6
-
PERCENTAGE
OTHER &
OTHER &
REGISTRATION
REPUB.
DEMO.
UNAFFILLATED
TOTAL
REPUB.
DEMO.
UNAFFILIATED
161,916
100,473
124,505
386,894
41.9
26.0
32.2
IV. GENERAL TURNOUT
PERCENT OF
PERCENT OF
TOTAL VOTING
TOTAL NUMBER
AGE POPULATION
REGISTERED
TOTAL POPULATION (1970)
POPULATION OF VOTING AGE (1970)
TOTAL VOTE CAST
WHO VOTED
WHO VOTED
4
5
746,284
449,000
228,670
50.9
59.1
4
CENSUS ESTIMATE
5
TOTAL NUMBER OF REGULAR AND ABSENTEE BALLOTS ACCORDING TO SECRETARY OF STATE.
TAB G
TAB H
RNC RESEARCH DIVISION
NOVEMBER 8, 1971
STATELINES: NEW HAMPSHIRE
The following is based on editorial comments and news stories from
the Portsmouth Herald and the Manchester Union Leader from September
and October, 1971.
NATIONAL
ISSUES
Reaction to the U. N. China vote is mixed. "Having never been
admirers of the old bandit, Chiang Kai-shek, it's hard to mourn
honestly his removal from the U. N." states the Herald. Although
it is not "the smartest move" by the U. N., the paper feels its
absence may "work well for better world feeling. The Union Leader
views the expulsion of Taiwan as either "the greatest diplomatic
defeat in U. S. history or the greatest double-cross by the United
States of an ally and faithful friend.' The Union Leader strongly
feels that the U. S. should reduce its financial commitments to
the U. N. while the Herald disagrees with the idea
The two year
draft extension bill is supported by the Herald.
The Herald
believes the Senate's vote to withdraw all U. S. forces in Vietnam
by spring "reflects the overwhelming sentiment of the nation. 11
STATE
ISSUES
Tax problems comprise the major issue in New Hampshire, which is
the only state without a general sales or personal income tax. In the
1970 campaign, Governor Peterson fought against any tax levies, but
later decided that the state's needs and financial problems out-
weighed a campaign promise. He was defeated in the recent legislative
attempt to push through a 3 percent income tax. Reportedly,
Governor Peterson plans to battle the Legislature again over it in a
special session early next year.
STATE
POLITICS
Two term GOP Governor Peterson is reported to be planning to run for
another term. If he runs again, he faces the challenge of overcoming
a broken promise on "broad-based" taxes. In some quarters, Peterson
is considered vulnerable and possible Republican contenders emerging
for the Governorship are: Robert C. Hill, U. S. Ambassador to
Spain and a former state legislator; Meldrim Thomson, Oxford lawbook
TAB H
STATELINES: NEW HAMPSHIRE
PAGE 2
publisher, who lost a close GOP primary race to Governor Peterson
last year, renounced the Republican party, and has since returned
to the ranks; Edward Snell, a state Senator who first promoted
himself but then supported state Senator David Nixon for governor
before deciding that Peterson's popularity had not waned as much
as some thought. Robert Hill has hinted privately that he will
not run if Peterson seeks the nomination
For the Democrat nomination former Resources Commissioner Roger
Crowley, who lost to Peterson by a narrow margin last year, is keeping
himself in the public forum and looks like a likely candidate.
Robert Raiche, House Democratic Minority Leader, is another tax
proponent and is openly touring the state for the avowed purpose of
a run for the nomination. Harry Spanos, Senate Democratic Minority
Leader, is mentioned in political circles as a possible candidate.
Senator McIntyre and his staff have left little doubt that he will
seek another term. Former Governor Wesley Powell has been vocal
on public issues and there is speculation that he will announce
his candidacy after the first of the year. Other GOP possibles
include Attorney General Warren Rudman and former Senate President
Stewart Lamprey, who is now Petersan's executive officer. A
possible Democrat contender is Emile Bussiere, a conservative
attorney who lost to Peterson in the governor's race in 1968.
In the Congressional races, Chester Merrow former Republican
Congressman and now a Democrat, sounds like a candidate for Wyman's
first District seat. In the second District, Vincent Dunn, a Concord
attorney, is reportedly considering a race for the Democratic
nomination. He ran third in the Democratic gunernatorial primary
in 1968.
The New Hampshire Committee for the Reelection of the
President has opened campaign headquarters in Concord. Former
Governor Lane Dinwell is serving as chairman of the committee.
0
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N W
WASHINGTON. D C. 20006
February 4, 1972
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Revised Media Plan for the New Hampshire and
Florida Primaries.
I.
New Hampshire
Attached (Tab A) is a revised media plan for the New Hampshire
Presidential primary campaign reflecting your request for a
reduction in newspaper expenditures and the elimination of tele-
vision advertising.
The revised plan places media weight (daily and weekly newspaper
full page ads and sixty second radio commercials) against registered
Republican and Independent voters on a county by county coverage
basis. The total estimated cost of the plan is as follows:
Newspapers
$25,900
Radio
10,600
Production
30,000
TOTAL:
$66,500
II. Also attached (Tab B) is a completed media plan for the Florida
primary campaign. This plan consists of daily newspaper full
page advertisements and sixty second television commercials,
and is directed at registered Republican voters. The total
estimated cost of the plan is as follows:
Newspapers
$49,200
Television
23,000
Production
22,000
TOTAL:
$94,200
In addition, the Florida media plan contains a contingency pro-
gram of heavier newspaper and television weight, plus the addi-
tion of radio. This contingency plan can be implemented if it
appears that the Republican contenders are gaining substantial
CONF IDENTIAL
Page 2
CONFIDENTIAL
momentum near the end of the campaign. The total cost of this
contingency media plan, including production is $199,800. Also,
a get-out-the-vote telegram program ($50,000) can be implemented,
if necessary, at any time up to Friday, February 18. This tele-
gram program, along with a second direct mailing and the telephone
campaign, were eliminated from the original Florida plan at your
request. The revised budget for the total Florida plan is as
follows:
Jan 14
Current (revised) Extra Weight
Memo
Plan
Contingency Plan
Bumper Stickers,
Buttons, Brochures
$4,500
$4,500
$4,500
Mass Media
(Newspapers, TV,
Production)
$94,600
$94,200
$199,800
Direct Mail
$207,400
$95,300
$145,300
Telephone
$45,500
--
--
TOTAL:
$352,000
$194,000
$349,600
A media plan for the Wisconsin primary is now being developed, and
will be completed in two weeks.
JEB S. MAGRUDER
CONFIDENTIAL
NEW HAMPSHIRE MEDIA PLAN -- SUMMARY
1/24/72 TAB A
COUNTY
REGISTERED VOTERS (000)
County Rank by
MEDIA SCHEDULE *
Rep.
Ind.
Combined
% of State
No. of Voters
Daily Newspapers
Weekly Newspapers
Radio
Hillsboro
37.5%
31.8%
69.3%
24%
1
5 ads
5 ads
70-84 spots
Rockingham
33.8
21.2
55.0
20
2
4 ads
5 ads
70-84 :1
Merrimack
20.6
16.3
39.9
12
3
4 ads
5 ads
70-84
11
Strafford
11.9
16.5
28.4
10
4
4 ads
5 ads
70-84
"
Grafton
14.3
9.7
24.0
9
5
4 ads
5 ads
70-84
11
Cheshire
11.4
10.0
21.4
8
6
4 ads
5 ads
70-84
11
Belknap
9.4
5.6
15.0
5
7
2 ads
4 ads
70-84
11
Coos
7.0
5.9
12.9
4
8
None
4 ads
70-84
11
Carroll
8.5
3.5
12.0
4
9
None
4 ads
70-84
17
Sullivan
7.5
4.1
11.6
4
10
2 ads
4 ads
70-84
If
*
1. All newspaper ads are full page.
MEDIA COSTS
2. All radio commercials are sixty seconds
Newspapers
Radio
TOTAL
3. Additional coverage will be generated in counties ranked
2 through 10 due to statewide circulation of Manchester
$25,900
$10,600
$36,500
Union Leader and New Hampshire Sunday News.
30,000
PRODUCTION
$66,500 GRAND TOTAL
NEW HAMPSHIRE MEDIA --
FLOWCHART
FEBRUARY
MARCH
18 19 20 21 22 23 24 25 26 27 28 29 1 2 3 4 5 6 7 8 9 10
COST
Manchester Union Leader
$1,806
Manchester Union Leader &
3,225
New Hampshire Sunday News
Other "Dailies *
11,397
Claremont Eagle & Laconia
1,535
Citizen
10 Weeklies **
6,753
Remaining Weeklies (5)
1,182
PRINT:
$25,898
Radio (Drive Time)
10 - 12 Spots per
6 hr. day ***
RADIO:
$10,552
TOTAL:
$36,450
*
These six newspapers plus the Manchester Union Leader cover
areas representing 83% of potential voters (Republican and
Independent).
**
These 10 Weeklies represent same coverage as daily newspapers
noted above.
***
Drive Time: 7:30 to 9:00 AM and 4:30 to 6:00 PM. This is
period of maximum radio penetration.
NEW HAMPSHIRE COUNTIES AND MAJOR METRO AREAS
COUNTY
TOTAL REG.
REP.
DEM.
IND.
REP + IND.
RANK
Hillsborough
112.6
37.5
43.3
31.8
15.0
5%
1
Rockingham
68.3
33.8
13.3
21.2
55.0
20%
2
Merrimack
45.0
20.6
8.1
16.3
36.9
12%
3
Strafford
37.8
11.9
9.3
16.5
28.4
10%
4
Grafton
28.7
14.3
4.7
9.7
24.0
9%
5
Cheshire
26.2
11.4
4.8
10.0
21.4
8%
6
Belknap
18.9
9.4
3.8
5.6
15.0
5%
7
Coos
20.2
7.0
7.3
5.9
12.9
4%
8
Carroll
13.2
8.5
1.3
3.5
12.0
4%
9
Sullivan
16.1
7.5
4.5
4.1
11.6
4%
10
386.9
161.9 100.5
124.5
286.5 100%
METRO AREAS
Manchester (Hills)
45.8
13.5
25.0
7.3
20.8
25%
1
Nashua (Hills)
24.9
5.6
7.3
12.0
17.6
23%
2
Concord (Merr.)
16.4
8.4
2.2
5.8
: 14.2
18%
3
Dover (Straff)
12.7
3.8
2.4
6.5
10.3
13%
4
Portsmouth (Rock)
10.5
3.4
1.8
5.3
8.7
11%
5
Keene (Ches.)
10.1
4.4
1.9
3.8
8.2
10%
6
120.4
39.1
40.6
40.7
79.8
100%
NOTE:
Data above represent combination of 1968 and 1970 registration information
NEW HAMPSHIRE NEWSPAPER COVERAGE
(1.)
Hillsborough (includes metro areas of Manchester and Nashua)
Represents 24% of state Republicans and Independents.
Dailies
Circulation
Weeklies
Circulation
(000)
(000)
Manchester Union
Leader
61.7
Hillsboro Messenger
3.3
New Hampshire Sunday
News (Sunday)
55.9
1590 Broadcaster
36.0
Concord Monitor
15.6
Milford Cabinet
5.1
Nashua Telegraph
22.5
Peterborough Transcript
4.6
(2.)
Rockingham (includes metro area of Portsmouth)
Represents 20% of state Republicans and Independents.
Dailies
Circulation . Weeklies
Circulation
Dover Daily Democrat
17.0
Exeter Newsletter
:
5.0
Portsmouth Herald
18.5
Hampton Union
5.1
(3.)
Merrimack (includes metro area of Concord)
Represents 12% of state Republicans and Independents
Dailies
Circulation
Weeklies
Circulation
Concord Monitor
15.6
Concord Shopper News
17.0
Hillsboro Messenger
3.3
(4)
Strafford (includes metro area of Dover)
Represents 10% of state Republicans and Independents
Dailies
Circulation
Weeklies
Circulation
Dover Daily Democrat
17.0
Rochester Currier
7.2
(5)
Grafton (no large metro areas)
Represents 9% of state Republicans and Independents
Daily
Circulation
Weekly
Circulation
Lebonan Valley News
11.5
Littleton Currier
6.0
Plymouth Record
4.7
(6)
Cheshire (includes metro area of Keene)
Represents 8% of state Republicans and Independents.
Daily
Circulation
Keene Sentinal
11.5
First 6 counties represent 83% of state Republican and Independent registered voters
NEW HAMPSHIRE NEWSPAPER COVERAGE
PAGE 2
(7)
Belknap (no large metro areas)
Represents 5% of state Republican and Independents
Daily
Circulation
Laconia Citizen
7.0
(8)
Coos (no large metro area)
Represents 4% of state Republican and Independents
Weekly
Circulation
Berlin Reporter
7.4
Colebrook News
3.2
Coos County Democrat
3.6
(9)
Carroll (no large metro area)
Represents 4% of state Republicans and Independents.
Weeklies
Circulation
Carroll City Independent
7.0
Granite State News
I
North Conway Reporter
4.2
(10)
Sullivan (no large metro areas)
Represents 4% of state Republican and Independents.
Daily
Circulation
Claremont Daily Eagle
8.5
Total (duplicated) circulation estimates of all newspapers listed above:
Daily
Weekly *
TOTAL
173,800
174,100
347,900
*
Includes New Hampshire Sunday News
NEW HAMPSHIRE NEWSPAPER COSTS
NEWSPAPER
FULL PAGE COST
Manchester Union Leader
$903
New Hampshire Sunday News
774
Sunday/Monday combination rate of Union Leader
and New Hampshire Sunday News.
$1,075
Keene Sentinal
$423.36
Lebanon Valley News
$395.34
Dover Democrat
$568.89
Concord Monitor
$385.28
Portsmouth Herald
$481.95
Nashua Telegraph
$594.98
$2,849.40
These daily newspapers, plus the Manchester Union Leader, cover areas representing 83%
of New Hampshire registered Republicans and Independents.
Claremont Eagle
$370.44
Laconia Citizen
396.90
$767.34
Partial coverage of counties representing remaining 17% of registered Republicans and
Independents.
Concord Shopper News
$180.00
Exeter Newsletter
472.50
Hampton Union
398.43
Hillsboro Messenger
294.00
Littleton Currier
305.76
Milford Cabinet
294.00
1590 Broadcaster
192.00
Peterboro Transcript
588.00
Plymouth Record
277.20
Rochester Currier
374.39
$3,376.28
These 10 weekly newspapers cover areas representing 83% of registered Republican and
Independent voters.
NEW HAMPSHIRE NEWSPAPER COSTS
PAGE2
NEWSPAPER
FULL PAGE COST
Berlin Reporter
$329.28
Carroll County Independent printed with The
282.24
Granite State News
Colebrook News
111.19
Coos County Democrat
235.20
North Conway Reporter
224.00
$1,181.91
These weeklies represent partial coverage of remaining 17% of registered Republican and
Independent voters.
NEW HAMPSHIRE RADIO - COSTS AND COVERAGE
Station
AA Class
Package rate
Coverage area
Wattage
Affiliate
Comments
One time rate
WMOU-AM/FM
7.00
10 spots 60.00
Coos County
1,000AM
CBS
Contemporar
(Berlin)
10,000FM
$ Rock
WTSV-AM/FM
8.00
10 spots 70.00
Sullivan Co.
250AM
NBC
Contemporar
(Claremont)
Grafton Co.
1,000FM
Merrimack Co.
WKXL-AM
9.50
10 spots 95.00
Merrimack Co.
1,000
CBS
Adult (voic
(Concord)
of Capital
City)
WKXR-AM
7.20
10 spots 72.00
Rockingham Co.
1,000
Mutual
Adult
Exeter
WDNH-FM
10.00
10 spots 85.00
Strafford Co.
50,000
Mutual
Country &
(Dover)
Rockingham Co.
Western
Essex Co.
WGIR-AM/FM
14.00
10 spots $130
Hillsboro Co.
5,000AM
NBC
Adult
(Manchester)
Merrimack Co.
10,000FM
WKBR-AM
(Manchester)
17.00
12 spots $180
Hillsboro Co.
5,000
Ind.
Contemporar
WZID-FM
8.50
12 spots $90
Central New
50,000
Ind.
Adult/conce
(Manchester)
Hampshire & South
WMTW-FM
8.40
12 spots $76
Blankets Maine,
49,000
ABC
Moderate
(Poland Spring, Me)
New Hampshire &
Upper Vermont
WSMN-AM
6.00
10 spots $60
Hillsboro Co.
5,000
ABC
Adult
Nashua
WPNH-AM
4.00
12 spots $39
Grafton Co.
1,000
Ind
Contemporar
(Plymouth)
Laconia Co.
Meredith Co.
WBNC-AM/FM
5.50
10 spots $50
Carroll Co.
1,000AM
Ind.
Contemproar
(Conway)
3,000FM
WDCR-AM
6.25
10 spots 56.50
Grafton Co.
1,000
Ind.
Classical &
(Hanover)
Variety
WKBK-AM
6.00
10 spots $48
Cheshire Co.
1,000
ABC
Contemporar
Keene
WEMJ-AM
8.50
12 spots $90
Belknap Co.
1,000
ABC
Contemporar
(Laconia)
WFEA-AM
14.00
12 spots $156
Hillsboro Co. &
5,000
ABC
Young adult
(Manchester)
Merrimack Valley
tation
AA Class
Package Rate
Coverage area
Wattage
Affiliate
Comment
One Time Rate
.BBX
(Portsmouth)
8.50
12 spots $90
Rockingham Co.
1,000
ABC
moderate
WWNH-AM
(Rochester)
10.50
10 spots $60
Strafford Co.
5,000
CBS
Adult
[
1/31/72
TAB B
FLORIDA MEDIA PLAN-SUMMARY
MEDIA SCHEDULE
COUNTY
DAILY NEWSPAPERS
SPOT TELEVISION -- 2 weeks
MEDIA COSTS
Group I
Group II
Tot. Penetration
1. Pinellas
3 ads
2 ads
89%
150 GRP's (approx. 8 commercials) per week
Newspapers
$49,2 'O
2. Broward
-
2 ads
80%
150 GRP's (approx. 8 commercials) per week
Television
23,000
3. Dade
3 ads
-
71%
150 GRP's (approx. 8 commercials) per week
TOTAL:
$72,200
4. Palm Beach
3 ads
-
86%
100 GRP's (approx. 5 commercials) per week
5. Orange
3 ads
-
80%
150 GRP's (approx. 8 commercials) per week
6. Brevard
-
2 ads
103%
150 GRP's (approx. 8 commercials) per week
7. Sarasota
-
2 ads
94%
150 GRP's (approx. 8 commercials) per week
8. Hillsborough
-
2 ads
74%
150 GRP's (approx. 8 commercials) per week
9. Volusia
-
2 ads
112%
150 GRP's (approx. 8 commercials) per week
10 Duval
3 ads
-
98%
11 Manatee
-
-
40%
150 GRP's (approx. 8 commercials) per week
12 Polk
-
-
30%
150 GRP's (approx. 8 commercials) per week
13 Lee
-
-
9%
14 Pasco
-
-
66%
150 GRP's (approx. 8 commercials) per week
15 Seminole
-
-
52%
150 GRP's (approx. 8 commercials) per week
NOTE:
1.
All Newspapers ads are full page
2. All TV spots are 60 seconds
3. Newspaper penetration refers to the percent of county households actually receiving a scheduled newspaper.
4. Additional TV and newspaper coverage will be generated in other Florida counties due to media spill out.
See detailed pages attached.
1/28/72
FLORIDA MEDIA FLOW CHART
FEBRUARY
1972
MARCH 1972
ACTIVITY
17 18 19 20 21 22 23 24 25 26 27 28 29 1 2 3 4 5 6 7 8 9. 10 11 12 13 14
COSTS
NEWSPAPERS
GROUP I
x X
x
$35,000
(Miami Herald, St Pete.
Times, Orlando Sun, W.
Palm B. Post, Jax. Times)
GROUP II
X
X
14,200
(Clearwater Sun, Pompano
$49,200 TOTAL PRINT
Sun Sent. / Ft. Laud.News
Cocoa/Titusville, &
Melbourne comb., Sara-
sota Herald, Tampa Times
Daytona B. News)
TELEVISION
Miami, Tampa/St. Pete,
Orlando
150 GRP's/wk
$21,00
West Palm Beach
100 GRP's/wk
2,000
$23,000 TOTAL TV
$72,200 TOTAL MEDIA
22,000 PRODUCTION
$94,200 GRAND TOTAL
NOTE: All newspaper ads are full page
All TV commercials are 60 seconds
1/28/72
FLORIDA -- MEDIA BUDGET ALLOCATION
COUNTY
TV
TV COST*
PRINT COST**
TOTAL MEDIA
% OF
% OF STATE
HH
COST
MEDIA
REPUBLICAN VOTERS
(000)
$
$
$
1. Pinellas
188
(30%) 1,125
5,100
6,225
8%
19%
2. Broward
208
(29)
3,683
2,000
5,683
8%
15
3. Dade
422
(60)
7,620
7,000
14,620
20%
11
4. Palm Beach 115
(67)
1,340
3,100
4,440
6%
8
5. Orange
103
(30)
1,350
3,000
4,350
6%
6
48%
59%
6. Brevard
78
(30)
1,035
2,300
3,335
6%
5%
7. Sarasota
40
(6)
225
1,100
1,325
2%
5
8. Hillsboro 151
(24)
900
2,700
3,600
6%
4
9. Volusia
66
(19)
850
1,700
2,550
4%
4
10. Duval
158
-
-
5,200
5,200
7%
3
73%
80
-
11. Manatee
33
(5)
188
400
588
1%
2
12. Polk
74
(11)
413
500
913
1%
2
13. Lee
30
-
-
-
-
0
2
14. Pasco
20
(3)
113
200
313
.5%
2
15
Seminole
23
(6)
270
1,200
2,470
4%
1
15 COUNTY TOTAL:
19,100
35,000
55,000
79.5%
89
ALL OTHER:
3,900
13,700
16,600
20.5%
11
23,000
49,200
72,200
100.0%
100%
* Predicated on Households per county as a % of TV dollars
**
Predicated on county's share of total circulation
1/28/72
FLORIDA MEDIA FLOW CHART
Heavy-up Contingency Plan
FEBRUARY 1972
MARCH 1972
ACTIVITY
17 18 19 20 21 22 23 24 25 26 27 28 29
1 2 3 4 5 6 7 8 9 10 11 12 13 14
COSTS
NEWSPAPERS
GROUP I
X
X
X X X
$58,400
GROUP II
X
X
X X
28,400
$86,800 PRINT
TELEVISION
Miami, Tampa/
$27,000
St. Petersburg
200 GRP's/wk.
West Palm Beach
150 GRP's/wk
4,000
$31,900 TV
RADIO
24 stations in 6
metro markets
Flight 1
18 60's/wk
$20,300
Flight 2
30 60's/wk
30,800
51,100 RADIO
169,800 MEDIA TOTAL
PRODUCTION
30,000 TOTAL PROD
199,800 GRAND TOTAL
1/28/72
TELEVISION COVERAGE AND COSTS - FLORIDA
TV MARKET
COUNTIES
% REG. REP.
% HOUSEHOLDS
COST PER
APPROXIMATE
COVERED
VOTERS
COVERED IN STATE
WEEK
GRP's
1.
Miami
Broward
15.0
32.6
$4,225
150
Dade
11.0
Monroe
.3
26.3
32.6
2.
Tampa/St. Pete.
Charlotte
1.0
28.9
1,400
140
Citrus
-
De Sota
-
Hardee
-
Hernando
-
Highlands
.4
Hillsborough
4.0
Manatee
2.0
Pasco
2.0
Pinellas
19.0
Polk
2.0
Sarasota
5.0
34.4
28.9
3.
Orlando/Daytona
Flagler
-
-
Beach
Brevard
5.0
Lake
1.0
15.8
1,500
120
Marion
.5
Orange
6.0
Osceola
.5
Seminole
1.0
Sumter
-
Volusia
4.0
18.0
15.8
**
4. West Palm Beach
Indian River
.5
8.0
660
100
Martin
.5
Okeechobee
-
Palm Beach
8.0
Glades
-
St. Lucie
.5
9.5
8.0
Television coverage in Florida
Page 2
TV MARKET
COUNTIES
% REG. REP.
% HOUSEHOLDS
COST PER
APPROXIMATE
COVERED
VOTERS
COVERED IN STATE
WEEK
GRP's
5. Jacksonville
Alachua
.5
12.0
$1,800
135
Baker
-
Bradford
-
Clay
-
Columbia
-
Dixie
-
Duval
3.0
Gilchrist
-
Hamilton
-
Nassau
=
Putnam
-
St. John's
-
Suwanee
-
3.5
12.0
**
Share of viewing by day part
Palm Beach County
Day
E.Fringe
Prime
L. Fringe
-
Miami
20%
23%
20%
17%
W. Palm Beach
80
77
80
83
100
100
100
100
1/27/72
NEWSPAPER COVERAGE IN FLORIDA
FULL PAGE
COUNTY
REG.
% OF
NEWSPAPERS
CIRCULATION
% COUNTY
COST
VOTERS
STATE
DAILY SUNDAY
PENETRATION
DAILY
SUNDAY
(000)
1. Pinellas
121.9
19
St. Petersburg Times
210.0 205.8
74%
-- $2,239.44 --
Clearwater Sun
36.7
15%
$433.34
89%
2. Broward
95.2
15
Ft. Lauderdale News/
143.2
133.2
51%
-- $1,310.40 --
Pompano Sun
Sentinal
Miami Herald
498.9
502.3
29
$3,878.28
$3,710.70
Hollywood Sun
. Tatler 39.7
17
$655.20
97%
3. Dade
72.0
11
Homestead South/Dade
12.6
3%
$405.28
News Leader
Miami Beach Sun
18.9
3%
$329.28
Miami Herald
498.9 502.3
71%
$3,878.28
$3,710.70
77%
4. Palm Beach
50.4
8
Ft. Lauderdale News/
Pompano Sun
Sentinal
143.2
133.2
11%
-- $1,310.40 --
Miami Herald
498.9 502.3
17%
$3,878.28
$3,710.70
Palm Beach News
3.8
2%
$705.60
West Palm Beach Post
88.9
85.9
58%
-- $1,209.60 --
88%
5. Orange
37.6
6
Orlando Sen. Star
171.7
178.0
80%
-- $2,035.96 --
80%
5 COUNTY TOTALS: 377.1
59
NEWSPAPER COVERAGE IN FLORIDA
Page 2
FULL PAGE
COUNTY
REG.
% OF
NEWSPAPERS
CIRCULATION
% COUNTY
COST
VOTERS
STATE
DAILY SUNDAY
PENETRATION
DAILY
SUNDAY
6. Brevard
30.3
5
Cocoa Today/ Titusville
63.9
53.0
79%
-$1,200--
Star/Melbourne Times
Miami Herald
498.9
502.3
5%
$3,878.28 $3,710.70
Orlando Sen. Star
171.7
178.0
19%
--$2,035.96--
103%
7. Sarasota
30.1
5
St. Petersburg Times
210.0
205.8
6%
--$2,239.44--
Sarasota Herald Tribune
55.7
52.2
82%
--$866.88--
Tampa Tribune Times
198.0
197.3
6%
--$2,359.84--
94%
8. Hillsborough
27.2
4
Tampa Tribune Times
198.0
197.3
74%
--$2,359.84--
74%
9. Volusia
22.4
4
Daytona Beach News
68.8
45.4
95%
$921.06
$884.94
DeLand Sun News
7.4
11%
$337.12
Orlando Sen. Star
171.7
178.0
17%
--$2,035.96--
123%
10. DuVal
21.5
3
Jacksonville Times Union
210.3
176.5
98%
$2,335.76
$2,215.36
10 COUNTY TOTAL: 509.6
80
NEWSPAPER COVERAGE IN FLORIDA
Page 3
FULL PAGE
COUNTY
REG.
% OF
NEWSPAPERS
CIRCULATION
% COUNTY
COST
VOTERS
STATE
DAILY
SUNDAY
PENETRATION
DAILY
SUNDAY
11. Manatee
14.7
2
Bradenton Herald
21.9/
49%
$529.76
St. Petersburg Times
210.0
205.8
15%
--$2,239.44--
Sarasota Herald Tribune
55.7
52.2
16%
--$866.88--
Tampa Tribune
198.0
197.3
9%
--$2,359.84--
89%
12. Polk
14.2
2
Lakeland Ledger
$689.92
Lake Wales High.
4.2
6%
$288.96
Winter Haven News
10.2
13%
$282.24
Tampa Tribune Times
198.0
197.3
30%
--$2,359.84--
49%
13. Lee
13.1
2
Ft. Myers News
43.7
46.6
73%
--$650.16--
Miami Herald
498.9
502.3
9%
$3,878.28
$3,710.70
82%
14. Pasco
10.4
2
Clearwater Sun
36.7
8%
$433.34
St. Petersburg Times
210.0
205.8
31%
--$2,239.44--
Tampa Tribune Times
198.0
197.3
27%
--$2,359.84--
66%
15. Seminole
7.6
1
Orlando Sen. Star
171.7
178.0
52%
--$2,035.96--
Sanford Herald
10.5
37%
$352.80
89%
15 COUNTY TOTAL:
569.6
89
NEWSPAPER COVERAGE IN FLORIDA
Page 4
FULL PAGE
COUNTY
REG.
% OF
NEWSPAPERS
CIRCULATION
% COUNTY
COST
VOTERS
STATE
DAILY SUNDAY
PENETRATION
DAILY
SUNDAY
16. Lake
7.1
1
Leesburg Com.
4.2
17%
$385.28
Orlando Sen. Star
171.7
178.0
57%
-- $2.035.96 --
74%
17. Escambia
7.7
1
Pensacola News Journal
85.6
68.0
108%
-$1,223.04 --
108%
18. Charlotte
5.5
1
Ft. Meyers News Press
43.7
46.6
38%
-- $650.16 --
38%
19. St. Lucie
4.5
.5
Miami Herald
498.9
502.3
28%
$3,878.28
$3,710.70
West Palm Beach Post
88.9
85.9
5%
--$1,209.60--
33%
20. Alachua
4.4
.5
Gainesville Sun
22.7
24.2
60%
--$689.82--
Jacksonville Times Union
210.3
176.5
12%
$2,335.76
$2,215.36
St. Petersburg Times
210.0
205.8
6%
-- $2,035.96 --
-
Tampa Tribune Times
198.0
197.3
6%
-- $2,359.84 --
20 COUNTY TOTAL
598.8
93
1/28/72
MAJOR MARKET RADIO COVERAGE AND COSTS -- FLORIDA
MARKET
NUMBER OF MAJOR STATIONS
COST PER WEEK
18 60's
30 60's
Miami
8
$2,223
$3,370
Ft. Lauderdale/Hollywood
3
320
465
West Palm Beach
1
117
195
Tampa/St. Petersburg
6
1,314
2,010
Jacksonville
3
387
600
Orlando
3
621
1,005
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON O C 20006
January 27, 1972
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached is our weekly report.
JEB S. MAGRUDER
I
bec: Mr. H. R. Haldeman
CONFIDENTIAL
ADVERTISING
Radio and television commercials for use in New Hampshire are
being produced on location in Concord the week of January 24, and
will be available for viewing the week of January 31. Radio is
planned. Television will be produced and held for use if needed.
Mr. Bill Novelli joined the Advertising group. Novelli will report
to Mr. Dailey and Mr. Joanou, assisting in the development of communi-
cations objectives and strategies for special groups (youth,
older Americans, Blacks, Mexican/Americans, farm, and business).
Mr. Mike Heinrich has been retained by the Agency as Consumer
Promotion Director. He will develop promotional plans and materials
for the campaign.
Letterhead designs for State Committee use have been developed
and presented to the strategy group. Also, press release letterheads
have been designed.
A women's brochure has been developed for use by this group.
A state headquarters decorating kit has been approved in concept,
and is under development.
A media analysis of viewing by day-part and region of Republican
National Convention has been developed and presented to the
Convention planners for guidance in scheduling of events for maximum
national impact.
Negotiations are under way to secure San Diego outdoor locations
during the Convention period.
:
Brochures have been produced and shipped to primary states.
AGRICULTURE
We have narrowed the list of candidates for our field organization
position and expect to make a selection during the coming week.
We met with a number of agribusiness leaders to discuss campaign
strategy in that area. Since the major agribusiness input in 1972
should be one of financial support, we have had some follow up
coordination with Lee Nunn. As soon as Secretary Stans is aboard,
we need to decide just how and by whom agribusiness support will
be tapped. The support of this facet of agriculture will be far
greater than in 1968.
We met with Secretary Butz and his politically appointed Assistant
Secretaries to discuss a number of current items, including the dock
strike.
We met with agribusiness representatives who are strongly opposed
to the Sisk farm bargaining. bill. We are attempting to get them
to soften their stand and begin to think about compromise positions.
We met with a representative of the National Wheat Growers Association,
who urged a more flexible stance by USDA on the Smith-Melcher price
support bill. We also met with Senator Curtis, who expressed the
same viewpoint, and with Senator Bellmon, who prefers a strong
stand in opposition to the bill.
The Senate Agriculture Committee will hold a one day hearing on the
bill; it is scheduled for January 24 with Secretary Butz as the
first witness. The Democratic presidential candidates will apply
great pressure on their colleagues to vote this bill out of committee.
Probabilities--about 50-50 at the moment. Thousands of farm votes
ride on the outcome of this battle.
We met with Senator Hruska to discuss a number of campaign issues
and plan to hold similar sessions with all leading farm state
Senators and Congressmen.
BLACK LIAISON
We have completed the final draft of a strategy for the development
of the Black vote (it is being readied for final approval).
A visit was made to the Republican National Committee where we
conferred with the Special Assistant for Minority Affairs. A regular
liaison arrangement has been set-up to make for coordination of
efforts aimed at developing Black vote.
In connection with the March 14 primary and with establishing
organizational structure for Florida, arrangements were completed
for two meetings (Miami and Orlando) of Black community leaders.
Administration Black appointees are programmed for briefing appearances
at the strategy sessions.
We received oral presentations by black public relations firms.
(They have been requested to submit written proposals).
At the request of the Nixon Illinois State Chairman, we conferred
with the Chicago OMBE Field Representative who will be actively
involved on the State level. Arrangements were set out to use
Black appointees at OMBE Forum sessions to detail Administration
accomplishments.
-2-
In continuing individual contacts with appointees, an invitation
has been received to attend their regular monthly meeting to
discuss their role and active involvement in the coming months.
(Sam Jackson of HUD and Norman Houston are Chairman and Secretary
of the group).
We continued to meet with visitors from out-of-town in discussions
centering around National Black Citizens Committees structure and
membership.
We have initiated correspondence to Black Republican Gubernatorial
appointees in connection with further organizational efforts.
The Florida State coordinator was seen on his recent visit to the
Committee Headquarters and briefed on support available. At his
suggestion, follow-through contacts relating to the coming primary
are being developed.
BUSINESS AND INDUSTRY
Much progress has been made this week. All candidates for Regional
Chairman have been contacted and asked to serve. The response
was generally good and it is expected most will respond in the
affirmative. Trips to visit individual chairmen commence Monday,
January 24, and state organizations will be picked as a result
of these meetings. Plans are for State and Regional Chairmen to
be in place by February 15.
The script for the film is progressing nicely and we expect it will
be ready for review soon.
JEWISH LIAISON
During the past week, the United Jewish Appeal announced that the
absorption costs of Soviet Jewry into the Israeli society would be
the major additional thrust for their 1972 fund-raising efforts.
The U.J.A., with its cooperating Jewish philanthropic agencies, has
about one-million contributors in the U.S.A. and is, by far, the
most pervasive effort directed to the American Jewish community.
The significance of the announcement is that the issue of Soviet
Jewry will get a tremendously increasing amount of publicity, and
there will be accelerating concern expressed through the infrastructure
of the Jewish organizations and communities nationally. The
linking of this issue, with support of Israel generally, will
also be emphasized.
-3-
LEGAL
Peter Dailey was advised re the new "in-house" advertising corporation
and the new Federal Election Reform Act applicability to agency
commissions on media time costs. Harry Flemming was advised concerning
the reporting provisions of the Florida election law as they pertain
to primary elections. A contract with Decision Making Information
Company for polling work was reviewed for legal sufficiency. Hugh
Sloan was advised concerning the collapsing of existing fund-holding
committees and provided a draft Certificate of Dissolution and Order
to Transfer Assets for use in connection therewith. Phil Joanou was
advised concerning the new federal electoral reform legislation as
it pertains to expenditures for telephoning. He was also advised
concerning the disclosure provisions of the Florida election law with
respect to primaries. Tom Girard was advised concerning the
"equal time" provision of the Federal Communications Act. Ken Smith
was advised concerning the provisions of the Hatch Act as it pertains
to persons employed irregularly as advisors to a state under a
federal government appointment. In addition to the foregoing,
conferences were held with George D. Webster, Esq., of our Lawyers
Committee and certain other attorneys who are assisting, or who wish
to assist, in the campaign effort.
POLITICAL
On Friday, January 21, a pledged delegation was filed with the
Secretary of State in New Hampshire. The delegate slate is well
balanced and includes four women and two young people. Governor
Dwinell has done an excellent job with the race for delegate slots and
bruised feelings are at an absolute minimum.
A1 Kaupinen went to New Hampshire on Friday and will remain there
for the balance of next week to assure us that the organizational
efforts of our Committee are directed at turning out the maximum
vote on primary day.
Harry Flemming led a delegation composed of Bob Marik, Bob Morgan,
and Rick Fore, to Florida last week to structure the organizational
effort there and to develop a program that will ensure maximum results
in the March 14 primary.
As of January 23 we have announced chairmen in 10 states, 14 are
ready for announcement, and 16 are in final stages of being set up.
We are working out problems in 11 states in preparation for naming
chairmen.
RESEARCH AND PLANNING
On Tuesday and Wednesday, January 18 and 19, Harry Flemming, Bob
Marik, Bob Morgan, and Rick Fore met in Tallahassee, Florida, with
Tommy Thomas, National Committeewoman, Paula Hawkins, and the staff
of the Florida Republican Party.
-4-
The first part of the meeting consisted of a discussion of
the objectives and functional structure of the Washington based
Committee. The meeting then turned to discussing a program for the
Florida primary which would also be an investment for the general
election. It was agreed that one goal of the primary would be to
build a strong organization that could carry over to the general
election campaign.
A direct mail program, which had been presented to and approved
by the Attorney General, was favorably received by Tommy Thomas.
Volunteers would be recruited by sending a personal letter to
Florida Republicans asking for their support. These volunteers
would then be given the assignment of committing their neighbors
to vote for the President. This program will solve the problem
of having volunteers and not utilizing them. It also builds a
cadre of Republican volunteers for the general election.
The plan called "The Presidential Commitment Program" includes
the following steps:
1. A mailing in the second week of February to Republicans
in ten counties containing 87% of the Republican vote. This
mailing will include a volunteer card.
2. Volunteers return the volunteer cards to state headquarters
in Tallahassee. One copy of card is sent back to data processing
center in order to place volunteer name on computer tape. Other
copies are sent to local county coordinators.
3. Local county coordinators contact volunteers and give
a volunteer the names of ten neighbors and a house to house canvass
kit including brochures, and commitment cards.
4. Volunteers contact ten neighbors for commitments to vote
for the President. Duplicate commitment cards are filled out.
Volunteers retain one copy and the other is to be sent to local
county coordinators. It is then the volunteer's responsibility to
get their committed voters to the polls on election day.
The Presidential Commitment Program provides for personal contact
with the voters and a meaningful volunteer experience. Furthermore,
the volunteer organization built in the primary will not be dis-
mantled. All volunteers' names will be on a computer tape. They
can be thanked and motivated again in the general election by
computer mailings.
-5-
Senator Edmund Muskie of Maine now for the first time holds a
lead over runner-up Senator Edward Kennedy as the top choice of
Democratic voters for the nomination. In December, Muskie was
trailing by 7 percentage points. This shows the instability
of the Democratic voter. In tracking McCarthy and Lindsay, the
two lines have merged and both went from 4% in December to 5% in
January.
SPOKESMEN RESOURCES
Bart Porter went to California and met with the working committee
of the Celebrities for the President. That group includes, among
others, Dick Zanuck, Taft Schreiber, and Joe Horacek. At this
meeting, plans were made to announce the organization of the
Celebrities for the President at a press conference. The con-
ference is tentatively planned for early March. An Executive
Committee is now being formed to head the celebrities group.
Porter also initiated a volunteer program at the Celebrities
headquarters which is located in office space donated by
Universal Studios, with the assistance of Taft Schreiber.
Curt Herge and Bart Porter met with Lyn Nofziger of the California
Committee for the Re-election of the President; Jim Kane, Executive
Director of the Texas Republican Party; Nathan Agostinelli, Chairman
of the Connecticut Committee for the Re-election of the President;
and Barbara Curran, Executive Director of the New Jersey Republican
State Committee. These meetings were held to discuss the program
of the Spokesmen Resources Division.
Bart Porter and Harry Flemming met with Louis Guinot, representative
of the Governor of Puerto Rico, to discuss the use of the Governor
and the Mayor of San Juan in our Spanish Speaking program.
Attached is a schedule of speaking events in New Hampshire and
Florida prior to their respective primaries.
PR/MEDIA
Ann Dore worked with the Connecticut, Wisconsin and Maine Chairmen
in preparation for their announcements. Both Wisconsin and Maine
have chosen to delay their announcement until each chairman has
spent a day at the Committee here in Washington. Both are expected
to announce the first week in February. Plans for the Connecticut
announcement were developed. It is to be done at a Press Party on
-6-
Tuesday, January 25. Tom Girard will attend the Press Conference.
Dore and Art Amolsch met with Hal Byrd from South Carolina regarding
the announcement there. Plans for the press conference and the
possibilities for press covering the role of General Mark Clark,
Honorary Chairman, were developed. Mr. Byrd will determine the
announcement date as soon as he acquires a chairman since he is
doing the planning and will subsequently become finance chairman.
Girard, Dore and Amolsch met briefly with George Cook, Nebraska
Chairman. Plans for a monitoring system were discussed in detail.
Girard also conferred with our New Hampshire and Florida people
about staff additions. In New Hampshire we agreed to hire an audio
newsman to cover our surrogates and feed tape to New Hampshire
and Boston radio stations and to the David Green operation for
national distribution. This was done Saturday during Senator
Weicker's appearance in New Hampshire. In Florida we have hired
a press/PR person, Roy Nelson, who will work out of the State Republican
Headquarters. We also want to hire an audio man there for covering
each of our surrogates, since the primary campaign in Florida, as
well as New Hampshire, is so crucial. If this system works we may
want to use it later in the campaign in other states in conjunction
with our overall audio-video service.
We worked with the youth group concerning their plans for the
New Hampshire rally on January 22. While this was viewed as not
nationally newsworthy we directed them on their day's program and
alerted the networks and wires here. Amolsch prepared a press
release with the New Hampshire Press Secretary.
Dore met with Bob Tuttle from RNC to learn more about the communications
section there. Along with Girard and Amolsch, Ann spent an
afternoon at RNC. A complete tour and briefing was given by Barry
Mountain. We will now determine a complete working arrangement
with RNC utilizing in particular, their print shop, mail department,
research department and clipping service. Plans on this co-ordination
will be put down in the next few days.
Several other meetings throughout this week included a meeting
with Harry Dent and Pete Peterson on Foreign Trade, daily staff
meetings for our department and considerable contact with the Youth
Group regarding future plans. Girard briefed Senator Brock in
advance of the news conference announcing the Congressional Advisory
Group on youth on Tuesday, January 25.
-7-
At an all day meeting Saturday, January 20, Girard and Shumway
met with Scott Peters (UPI audio) and Bill Liss to plan and
develop the campaign audio program. Also on Saturday Girard
and Van conferred with broadcast consultant Malcolm Burleson,
an expert on engineering and technical matters. He is advising
Green and we let him know what our needs would be SO the technical
facilities could be satisfactorily designed in the next few weeks.
This week we had our first good example of value of monitoring.
John Sias in New Hampshire noted a story in the Concord Monitor
on the resignation of the Ashbrook State Chairman. Sias sent us
a telecopy of the story and we circulated the information among
some Washington political reporters.
On Thursday, Girard conducted his first on the record interview
with Milton Benjamin of the Voice of America. This dealt with
overall campaign planning and the activities of the Committee.
Later that day Girard also met with Chuck Walsh of the Cable
Television Association. Walsh offered the use of CATV facilities
in New Hampshire for campaign statements. Girard contacted Jay
Bareoff, who worked on this in the '68 campaign, and he will also
talk with people at the office of telecommunications policy to
get some opinions on the advisability of using CATV. The CATV
Association makes no bones about the fact that it is offering
free time to influence political figures at a time when CATV's
fate is so uncertain.
Girard meantime continues work on the monitoring system and on
a system for programming our surrogates. Final reports on these
should be completed this week.
At the request of Harry Flemming we prepared a two page general
summary of the Communications Department for inclusion in a
state handbook on the Committee.
WOMEN
Rita Hauser met with Governor Rockefeller's staff people in both
Albany and New York City on January 17-18 to discuss the role top
women will play in the New York State campaign. Since it is likely
the Governor will want Senators Javits and Buckley to serve as
-8-
co-chairmen, it was agreed that the following suggestions would be
made to the Governor and to whoever is selected as the campaign
director: Top women should be sought as regional, county and major
city chairmen, and a women be selected as New York City co-chairman.
Various citizens committees (e.g., Conservatives for Nixon, Democrats
for Nixon) would also be co-chaired by top women. As to the
Republican organization women, it was thought best that they be
integrated within the operation of each county, as they are organized
on a county-wide basis. A woman will be named to coordinate this
integration effort. In addition, such a woman would oversee the
general Volunteer Program in the state.
The above suggestions should be readily acceptable to Governor
Rockefeller as they parallel the organization he used with much success
in his 1970 re-election campaign.
Hauser also met with Gus Agostinelli of Connecticut and outlined
our general approach. He plans to select a co-chairman shortly
after consultation with various women leaders. He is agreeable to
looking for a youngish (35-45), active woman known in the state and
was enthusiastic about sex-integrated organization.
Hauser met with diverse leaders of the Women's Political Caucus and
plans are afoot for Hauser to address diverse state caucuses in key
states as to the Nixon record on women's issues and the general
campaign approach. This is felt to be worthwhile as the state caucuses
attract top women leaders from diverse groups and backgrounds.
Pat Hutar and Nancy Steorts visited Oregon, Nevada, Colorado and
Utah to meet with the state leadership to explain the women's vote
areas of the campaign.
In Oregon, we met with Warne Nunn, Executive Director of the
Oregon Committee and Mrs. Anna Payne, Co-chairman. Oregon will be
divided into seven districts. Some of the assistant chairmen may be
women. There will definitely be male and female co-chairmen in each
district.
It was agreed that the telephone operation, precinct work, and poll
watching operations would be under the direction of Anna Payne.
Warne Nunn emphasized that they are waiting for instructions from
Washington and are ready to move as soon as they have the necessary
direction. They felt a selective telephone effort and door to
door campaign could be most effective in the key areas.
-9-
Anna Payne suggested and is looking into a simultaneous phono-vision
party to be set up state-wide in conjunction with one of the President's
addresses -- maybe the return from China. This would be an excellent
way to recruit volunteers, and would be very newsworthy as well.
She is hopeful to be able to arrange 200 parties.
Car caravans with good "celebrity personalities" also were felt to
be an excellent means of voter interest.
Agriculture concentration can swing a lot of weight in Oregon according
to Warne Nunn. He feels that school integration will not be an
issue in Oregon, but that the election will be dictated by the state
of the economy. He views Oregonians as very independent voters.
The Dorchester State Conference will be held February 25-26 and
will be keynoted by Elliot Richardson. We recommend that a Nixon
hospitality suite be open during the Conference which brings in
Party Leaders from all over the state.
Anna Payne and Warne Nunn appear to be a good team and seem to be
most cooperative and willing to do a first-rate job in the state
of Oregon.
Hutar and Steorts met with State Nixon Chairman Cliff Young in Reno,
Nevada January 19. Others attending the meeting were: National
Committeewoman, Lucie Humphrey; State Vice Chairman, Elma Turner;
Mrs. Walsh; Mrs. Hazel Gardella, former President, Nevada Federation
of Republican Women; Mrs. Lear of Lear Jet.
Nevada will be divided geographically - north and south. Headquarters
in the north will be Reno; Las Vegas for the south. There was a
strong feeling not to open headquarters too soon, but to have a well-
organized opening which will generate much enthusiasm, and thus as
a result, involve lots of volunteers in the re-election. They felt
a short, hard-hitting campaign is better. We suggested a slow build-
up so that organizational groundwork can start immediately. They
are considering having a Nixon hospitality suite during the State
Convention.
The general consensus was that the state organization was at present
very weak in Nevada, but a new chairman will be appointed in April
which will hopefully bring the party back together.
Pat Hutar suggested that a post card volunteer signing and program
might be considered as a means of recruiting volunteers - budget
permitting.
-10-
Hutar and Steorts met with Governor John Love, Lyle Lindesmith, Bob
Flanigan, (State Chairman) and Mrs. Pat Michael, co-chariman of the
Colorado Committee.
Governor Love felt there would not be a problem with integration of
the women into the campaign structure and seemingly accepted the
concept very well.
Governor Love questioned the funding responsibilities of the state
and will need information on this as soon as possible.
Pat Michaels, who will serve as vice-chairman of the Committee in
Colorado, felt that Colorado had good state organization, a strong
central committee and that the programs had been good over the past
eight years.
Pat Michaels will handle the organizational aspects of the campaign
as well as the headquarters operation. Her first area of concentra-
tion will be registration drives through county organizations.
Nancy Steorts met with Dick Richards, Chairman of the Utah Committee.
He is in total agreement with the integrated concept of women in the
campaign. He will name a woman shortly to be his co-chairman, and
will also name other key women to top jobs in the campaign. He will
have his basic organization formed within 30 days.
He plans to open his headquarters June 1 in Salt Lake City, Ogden,
Davis County and Provo.
He expects four of the 14 delegates to be women.
He explained in detail his telephone/door to door campaign, which has
been successfully used in several campaigns. He feels confident he
can recruit 10,000 volunteers in Salt Lake City and 20,000 in Utah
to successfully complete this campaign.
Dick Richards is willing to put together a slide operation for the
Committee if it is interested - also, he said he would be willing to
share this technique with other state chairmen if they are interested.
Pat Hutar attended the Executive Committee and Board of Directors
meetings of the National Federation of Republican Women in Scottsdale,
Arizona, January 19-22. The Federation leadership across the country
is enthusiastic about the re-election of the President.
In political divisions where the Federated clubs are strong, we can
expect good cooperation and leadership. These women will be able
to offer many skills and hours of time to the campaign.
-11-
In addition, the NFRW announced a special national campaign project.
The idea is to involve all Federated clubs in a mass "Day for Dick"
(Title is tentative) or GOP Women Volunteers effort on Saturday,
October 21. Each state will coordinate its program for that day
and will clear the date with the regular organization and re-
election committees in their respective states.
An atmosphere of goodwill and cordiality prevailed at this meeting
and past differences seem to be set aside. In the near future, Pat
Hutar will invite Connie Armitage to visit Re-election Committee head-
quarters to meet key staff persons. Anne Armstrong, Connie Armitage
and Pat Hutar will meet about every two weeks to keep communication
lines open at all times.
YOUTH
More than 350 young people participated in the opening of the
Young Voters for the President headquarters in New Hampshire last
Saturday and rang 10,803 doorbells in search of unregistered voters
for the President. The results of that canvass were:
Nixon registered
1,582
Nixon unregistered
234
Muskie
570
McGovern
250
McCloskey
185
Ashbrook
48
Yorty
35
Other
279
Undecided
2,391
The registration canvass will continue this week. During succeeding
weeks the Young Volunteers will be phased into the telephone canvass
now being set up. In addition, we will be involved in mock elections
during February at four colleges and one high school.
The Young Voters for the President Committee was announced with a
good reaction. A cross section of young people will serve. In
addition, the number one motion picture (Clint Eastwood) and number
one television (Chad Everett) personalities will serve. Members of
the initial committee are:
-12-
Joe Abate - Chairman of the College Republican National
Federation.
Lance Alworth - Flanker-back for the Dallas Cowboys football team.
Victor Ashe - Tennessee state representative who sponsored 18 year old
vote in the state.
Brenda Box - Reigning Miss Texas (Universe); First runner-up to
Miss U.S.A.
Nick Buoniconti - Linebacker for the Miami Dolphins football team.
Tom Campbell - Disc Jockey for San Francisco Radio Station KLOK and
columnist for San Francisco Examiner.
Kent Clemence - President of the Student Body, University of
Southern California.
Jo Ann Cullen - Vice President of Distributive Education Clubs of
America, North Atlantic Région.
Clint Eastwood - Actor, star of "Dirty Harry. "
Chad Everett - Actor, television personality.
Janene Forsyth - Reigning Miss American Teenager.
Kathy Garver - Actress, television personality (Family Affair).
Carole Graebner - Tennis champion, Captain of the victorious
Wightman Cup team.
Clark Graebner - Tennis champion, star of the U.S. Davis Cup Team.
Shelby Grant - Actress, wife of Chad Everett.
Bob Griese - Quarterback for the Miami Dolphins football team.
Gary Hughes - Immediate past national President of Vocational
Industrial Clubs of America.
Sandy Livingston - Actress, wife of Stanley Livingston.
-13--
Stanley Livingston - Actor, television personality (My Three Sons).
Marlin McKeever - Linebacker for the Los Angeles Rams football team.
Harry McNaught - President of Boys Nation (Senate).
Harlan Marbley - Silver medal Olympic boxer.
Tommy Mason - Football player for Washington Redskins.
Mary Arin Mobley - Actress, former Miss America.
Gwen Norman - Gold medal Olympic runner.
Lacey O'Neal - Olympic track star.
Charles Postels - Immediate past National Vice President of
Future Farmers of America.
Don Schollander - Gold Medal Olympic swimmer.
Sherry Shealy -- South Carolina State Representative.
Kenneth Shelley - 1972 Men's U.S. Figure Skating Champion, U.S.
Pairs Figure Skating Champion.
Debbie Shelton - Immediate past Miss U.S.A.
O. J. Simpson - Football player for the Buffalo Bills.
Jody Smith - Youngest mayor in U.S., Areshire, Iowa.
Jo Jo Starbuck - 1970-72 U.S. Pairs figure skating champion team.
Esther Stroy -- Youngest member of 1968 Olympic track team.
Don Sundquist - Young Republican National Federation Chairman.
Mark Vittert - Vice President, National Chamber Foundations.
Barbie Wells - National Director of Teenage Republicans.
Eddie Wilchinski = Past National President of Distributive
Education Clubs of America.
-14-
Representative Steiger will address the Wisconsin College Republican
Convention March 18.
Secretary Volpe spoke to our precinct workers in Orlando Saturday
before a speech to a transportation association.
Ambassador Bush will speak at the University of Arkansas on March 23.
Secretary Morton (tentatively) will address the student body of Florida
State University in Tallahassee on February 24.
Representative Frenzel will address the state convention of the Ohio
Y.R.'s on January 29.
Hugh Murphy (Director of Apprenticeship at Labor) will speak at a
statewide meeting of the Iowa Vocational Industrial Clubs of America.
-15-
DEMOCRATIC VOTER CHOICE OF DEMOCRATS (GALLUP)
70
6.0
50
40
30
KENNEDY
KENNEDY
MUSKIE
HUMPEREY
McCOVERN
MUSKIE
JACKSON
McCARTHY
20
LINDSAY
HUMPHREY
UNDECIDED
10
UNDECIDED
McGOVERN
JACKSON
McCARTHY
LINDSAY
0
1
3
5
7
9
11
3
5
7
9
11
1971
1972
January 24, 1972
9:00 a.m.
NEW HAMPSHIRE SPEAKING EVENTS PRIOR TO MARCH 7, 1972
Date
Event
Speaker
January 13
Headquarters Grand Opening
Sec. Volpe
New Hampshire Committee for
the Re-election of the President,
Concord
January 21
Voter Registration Rally,
Sen. Weicker
and 22
Manchester
January 29
New Hampshire State Bar
Sec. Richardson
Association, Concord
February 4
New Hampshire Committee for
Sec. Morton
the Re-election of the
President Fund Raising
Dinner, Concord
February 8
New Hampshire Clean Waters
Mr. Ruckelshaus
Association, Laconia
February 8
Joint Session of New
Mr. Ruckelshaus
Hampshire Legislature
February 9
North Conway and Conway
Sen. Brock
Rotary Club's Ladies Night
Dinner, North Conway
February 10
Dinner Conference with
Mr. Train
Environmental Scientists,
Durham
February 12
Rockingham County Republican
Sec. Richardson
Dinner Dance, Pelham
February 12
Coos County Republican Party
Sec. Richardson
Lincoln Day Dinner, Berlin
February 12
Amherst Lincoln Day Dinner,
Sec. Romney
Amherst, N. H.
February 15
Strafford County Republican
Sen. Percy
Committee Lincoln Day Dinner,
(Invitation pending)
Dover
2
Date
Event
Speaker
February 14
Volusia County Lincoln Day
Sen. Gurney
Luncheon, DeLand
February 14
Seminole County Lincoln Day
Sen. Gurney
Dinner, Sanford
February 19
Key West County Lincoln Day
Sen. Gurney
Dinner, Key West
February 21
South Broward County
Sen. Gurney
Lincoln Day Dinner
February 24
Republican State Executive
Sec. Morton
Committee Legislature
Appreciation Dinner, Tallahassee
February 24
Florida State University Student
Sec. Morton
Body, Tallahassee
(Invitation pending)
February 26
Florida Engineering Society
Sec. Romney
Annual Banquet, Miami
February 26
Indian River County Lincoln
Sen. Gurney
Day Dinner, Vero Beach
March 4
Sarasota County Lincoln Day
Mr. Peterson
Dinner, Sarasota
(Invitation pending)
March 5
American Friends of Hebrew
Sec. Richardson
University, Miami
March 6 or 7
Ft. Meyers Fund Raising Dinner,
Vice President
Ft. Meyers
(Invitation pending)
March 6
Elephant Forum, Miami
Vice President
(Invitation pending)
March 6
North Broward County Lincoln
Sen. Dole
Day Dinner, Cocoa Beach
(Invitation pending)
March 9
Republican Fund Raiser, Tampa
Sen. Goldwater
March 11
Jaycees Awards Banquet, St.
Sen. Gurney
Petersburg
January 24, 1972
9:00 a.m.
FLORIDA SPEAKING EVENTS PRIOR TO MARCH 14, 1972
Date
Event
Speaker
January 21
Chamber of Commerce Dinner,
Mr. Klein
Sarasota
January 22
National Highway Safety Leaders
Sec. Volpe
Women's Group, Orlando
January 29
State Convention of Florida
Vice President
Jaycees, Daytona Beach
January 31
Race Relations Institute,
Sec. Laird
Patrick AFB
February 3
University of Florida,
Sen. Goldwater
Gainsville
February 4
Palm Beach County Fund Raising
Mrs. Mitchell
Dinner, Palm Beach
February 7
Elephant Forum, Miami
Cong. Ford
February 9
Legacy of Parks, Dade County
Mrs. Julie Eisenhower
February 10
Civics Club Luncheon, Ft. Meyers
Sen. Gurney
February 10
Lincoln Day Dinner, Collier
Sen. Gurney
County, Naples
February 11
Central Florida District Rotary
Sen. Gurney
Club Luncheon, Disneyworld
February 11
Dade County Lincoln Day Dinner,
Sen. Brock
Miami
February 12
Lake County Republican Executive
Sen. Gurney
Committee Lincoln Day Dinner,
Leesburg
February 13
Citrus County Lincoln Day
Sen. Gurney
Brunch, Crystal River
2
Date
Event
Speaker
February 18
University of New Hampshire
Mr. Rumsfeld
Annual Alumni Class Conclave,
Durham
February 19
East Rockingham County
Sen. Baker
Republican Party Dinner,
Exeter
February 21
Cheshire County Republican
Mr. Finch
Committee Lincoln Day Dinner
Keene
February 22
Business and Industry
Mr. Flanigan
Association of New Hampshire
Dinner, Concord
February 23
Chamber of Commerce Dinner,
Mr. Klein
Manchester
February 23
Nashua Chamber of Commerce
Sec. Volpe
Annual Dinner, Nashua
February 24
New Hampshire Council on World
Mr. Droge
Affairs Evening Forum on U.S.
(Invitation pending)
Foreign Affairs, Manchester
February 26
St. Anselms College Student
Sen. Brock
Body, Manchester
February 28,
University of New Hampshire
Sec. Romney
29 or
Student Body, Durham
(Invitation pending)
March 1, 2
March 3
New Hampshire Committee for
Two spokesmen
the Re-election of the
(Planning stage)
President Rally, Manchester
Lionel Hampton and
his orchestra
Open date
Plymouth State College
Sec. Morton
Student Body
(Invitation pending)
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDEN)
0
February 10, 1972
FOR:
GORDON C. STRACHAN
FROM:
JEB S. MAGRUDER
For your information, this has not been
delivered to the Attorney General as yet.
I
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D. C. 20006
February 2, 1972
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
THROUGH: JEB S. MAGRUDER
SUBJECT: Monitoring System
After several weeks of consultation with people at the White House,
the committee and in the states, we have developed a system for
monitoring the press during the campaign. Here for your consideration
and approval is the way we envision this system working.
Purpose
First, the primary purpose of monitoring will be to provide a close
watch on media trends and to determine ways of countering negative
activities, while trying to maximize successful techniques. The
system would also provide a quick-response capability when it is
necessary to counterattack the opposition. Our major concern would
be with primary states and our target states.
Structure
The most logical person, to be responsible for state monitoring is
our Press/PR staff member. Since this person will be a key figure
in getting our message out to the press, he or she should be sensitive
to what coverage we are getting in return. Also, this person could
be especially useful in helping us respond directly to the newspapers
and radio-TV stations.
This person should be a full time staffer, especially in the primary
and target states. An early example of this is Illinois, where Jean
Mahon of the Martin Janis PR firm will handle the state committee's
press relations. Tom Girard has talked extensively with Jean about
our monitoring concept and the need for carefully watching the press
and radio-TV. She will receive the key newspapers in Chicago and down
state. She will also use a Chicago monitoring service for radio-TV.
Volunteers may also be incorporated into this project for use as
viewers of talk shows or certain newscasts. All state monitors would
report to Jean, who would in turn stay in touch with Girard at
national headquarters. This would be done both by written report and
via the telephone.
CONFIDENTIAL
- 2
Weekly Media Report
To maintain an orderly and consistent effort we suggest the use of a
weekly media report. A copy is included as Tab A. As that shows, the
report would hopefully be kept to one page to minimize bureaucracy.
There would be five categories. First, on newspaper coverage, the
Press/PR person would analyze hard news stories, editorials and
columns. Only clippings of special significance would be sent. We
do not think it would be useful to get bogged down in receiving all
the clippings from a state, but only those that are especially
valuable in describing the political climate, in showing how we are
being hit by a certain editorialist, in providing crucial information
such as polls, etc. Category two provides for analysis of radio-TV
coverage. The emphasis would be on TV since its newscasts can be
much more easily monitored. Where a particular radio newscast has
special impact it too can be monitored. Category three is for sum-
marizing our key activities and coverage. This would give us a quick
review of who has been in the state, how that person was received by
the press, and how the given message has been played. Category four
provides for a look at the opponents. As with our own people, this
tells us who has been there, how he has been received and whether
there is any need for us to respond. Taken together, reports from
various states may give us a quick idea of how the media are treating
the key people of the other side. Lastly, category five provides
the space for our press person to give us ideas and to anticipate
problems. An example of how this report might be filled in is
included as Tab B.
The weekly report should be sent to us by telecopier on Friday after-
noon. Again, receipt by then would be most important from the target
states. Where facilities are not available, the report could be sent
by the most rapid mail service possible. Hopefully, all crucial reports
would be available by Monday, so that a national media report could
be presented to you if you so desire. This could be included in our
overall weekly report to you or as a separate document.
The Telephone
Besides the media report, we would anticipate frequent use of the
telephone for urgent situations. If an especially caustic editorial
appears, or if an opposition candidate makes an unusually harsh attack
in a state, the press person there should give us that word by phone.
Then we could program a quick response if desired. Our state chairman
might respond or one of the surrogates could do SO. Whatever the
decision, it would be most important that we know about certain reports
as soon as they occur. In these cases, as others in this entire field
of monitoring, it will be necessary to rely on the judgement of our
state people. With the appropriate guidance they will hopefully be well
aware of our needs. Included as Tab C is a draft of a statement which
would be sent to new press people explaining monitoring and its impor-
tance. This statement would be included in a press secretaries' hand-
book now being prepared.
- 3
Response
To gain the most benefits from our monitoring system, it is essential
that the right people get the information. We suggest that the media
reports be filed regularly with Bob Marik. This has been discussed
with a member of his staff. The reports would be used as source
material for the state factbooks. Key members of the press staff
would also be fully aware of the reports' contents, and a file would
be available for any staff member desiring to look at developments
in a state.
The press staff would be responsible for initiating response. In
some instances, they could take actions on their own. They might
work, through the Bart Porter operation, with a Senator or Cabinet
member and help them draft a special statement or an addition to a
speech. The press people might also talk with our state committee
people to see if our chairman, press person or someone else in the
state should say something. Where maximum exposure was deemed
necessary, the audio service could tape these comments.
In some situations, potential responses might be considered by you
or the strategy group. If so, the issue could be raised and dis-
cussed, so that a more comprehensive plan could be developed, as
is done at the White House. We might want to work out a week long
program, with a number of speakers, TV interviews, newspaper
columns, letters to the editor, etc., geared to the same subject.
Where such a strategy decision is made, the press staff could
implement it by making the phone calls and passing along the word.
Our press staff would maintain contact with the top Administration
people and with the national press. Our state press person could
be used, too, in the responding process by offering services such as
guest editorials or talk show participants.
In quick response situations, our Washington and state people could
help in last minute programming of a surrogate to whom we wanted
to feed some information shortly before a speech. Last week's New
Hampshire visit by Secretary Morton is a good example. Even though
his speech text and press release had been drafted, we urged a
tougher approach to Muskie in line with the week's developments,
and Morton incorporated a direct attack in his speech. We reprinted
the draft and rewrote the press release and achieved very good
coverage.
The variety of situations is probably endless. We fully understand
the concept of and need for response. We are confident that we
can handle each case effectively.
DEVAN L. SHUMWAY
Attachments
WEEKLY MEDIA REPORT
CONFIDENTIAL
State
Week of
From
Newspaper coverage of campaign - (Analysis and important clips) -
Television and radio coverage (Analysis with emphasis on TV) -
Campaign's key activities and coverage (speakers, news conferences, etc.) -
Opposition's key activities and coverage -
Problems, needs and plans -
WEEKLY MEDIA REPORT
CONFIDENTIAL
State
Illinois
Week of April 25, 1971.
SAMPLE
From
Jean Mahon
Newspaper coverage of campaign - (Analysis and important clips) -
Coverage of the President's activities was generally positive. We were hit hard
editorially by the Chicago Daily News on busing (clip enclosed). Governor Ogilvie
had several speeches strongly endorsing the President's positions. Lots of front
page coverage on those. The political columnists continue to speak optimistically
about the Nixon campaign, but are attacking the no-campaign posture. Downstate
papers are still hitting us hard on the farm situation; more positive work there
might help.
Television and radio coverage (Analysis with emphasis on TV) -
Turnout by Chicago TV stations continues to be good. Radio attendance at speeches
and news conferences also good. Usage on the air was high when Secretary Morton ad-
dressed the Press Club. But use on the speech by Senator Percy before the Economic
Club was not. Our session with Tom Houser and the Chicago radio-TV reporters went
well. Reports on this were positive, with the picture of an improving Illinois
situation getting across in all reports.
Campaigu's key activities and coverage (speakers, news conferences, etc.) -
Percy Economic Club Good showing, mostly financial writers; a few political and
three TV crews.
Morton Press Club Four TV crews, about a dozen reporters. Speech good and so
usage fairly heavy
Volpe -- Airport news conference¹ - Turnout fair, usage light cause little hard news
Sen. Griffin -- Hotel Speech Strong endorsement of President, but light coverage;
contacts made but turnout probably affected by big
Daley news conference at same hour and by teacher's strike
Sen. Brock,- Kup's Talk Show story Handled well, but continued skepticism on President's
Opposition's key activities and coverage - commitment to youth by other guests.
Muskie Speech at Northwestern University -- Heavy coverage, attack on war policy
and charges of failure on campaign promises, paper and R-TV played prominently
Humphrey -- Hotel Speech Typical speech -- but coverage good, with some feature type
interviews on how it feels to run for President again. TV more interested
than the papers.
Stevenson --- Heavy pitch. for Muskie at Press Club Reporting moderate and predictable
Problems, needs and plans -
Our surrogate schedule is good, but the substance of the speeches could be beefed
up with more headline oriented copy. We could also use more youth emphasis. General
media impression remains that youth will go more for the Democrats. President's
foreign policy remains a strong pro issue and we will try to continue generating
positive comment on this. Still need work downstate on farmers. Possibly we could send
around copies of latest Butz speeches or have him author some columns for papers there.
DRAFT ON MONITORING FOR PRESS SECRETARIES' HANDBOOK
The Press Secretary should have access to all the state's key
newspapers. It is recommended that all political stories be clipped.
The Press Secretary should also keep track of the important broadcast
newscasts in his state. Obviously television is easier to monitor
than radio. These should be watched regularly by the Press Secretary
or a volunteer in the headquarters city and in the other cities around
the state.
In both the papers and on newscasts it is important that you care-
fully analyze the coverage. How are the issues being played? Are
our speakers getting their message across? What are the editorialists
and columnists saying? Are there differences in reporting in various
areas of the state? What kind of press is the opposition getting?
Answers to these questions and others should be expressed in two
ways -- on paper and by telephone.
In the first case we will use a weekly media report (a blank copy
and completed sample are enclosed). There are five categories. They
should be self-explanatory. In brief, they provide room for your
own factual reports on what has happened and for your analysis. The
latter will be especially crucial. Don't pull any punches. Tell
us what you think is right and what you think is wrong. Also we want
to hear your ideas on improving ways of getting out our message.
Your views and reports on what is going on may also be made by
telephone. In this case you should call immediately when there is
a major development which you think we should know about SO that a
response may be considered. For instance, should an opposition
candidate make an unusally harsh attack on the President in your
state, let us know. Maybe your chairman should respond. Maybe a
surrogate from Washington will be arriving and should be advised of
what has been said. There are other instances, too, where a phone call
should be made, such as the appearance of an editorial endorsement by
a key paper; a big, exclusive political story; a report of a poll
of voters; or other items you feel are of special significance.
Since you will be the closest person to the press activities in your
state, your judgement will be crucial to the success of the
monitoring program. It is very important that our system work so
that we keep on top of the situation at all times.
February 9, 1972
2:00 p.m.
WISCONSIN SPEAKING EVENTS PRIOR TO APRIL 4, 1972
Date
Event
Speaker
February 11
Eau Claire County Lincoln Day
Sec. Butz
Dinner, Eau Claire
February 18
Wisconsin Committee for the
Asst. Sec. Passer
Re-election of the President
(Commerce)
Businessmen's Luncheon, Milwaukee
February 25
Wisconsin Federation of Young
Sen. Goldwater
Republicans, Madison
March 10, 17,
Event Undetermined
Sec. Volpe
21 or 23
March 15
Wisconsin Committee for the
Mrs. Mitchell
Re-election of the President
Women's Rally, Milwaukee
March 21
Consumers Affairs Conference,
Mrs. Knauer
Milwaukee
March 23
Wisconsin State Republican
Sec. Laird
Party "Salute to Mel Laird",
Milwaukee
March 27
Event Undetermined
Sen. Goldwater
(Invitation pending)
March 29
Madison Rotary Club Luncheon,
Mr. Klein
Madison
April
Wisconsin College Republicans
Shirley Temple Black
Executive Committee Fund Raising
(Invitation pending)
Dinner, Kenosha
April
University of Wisconsin, Marquette,
Mr. Finch
Wisconsin College and Edgewood
(Invitation pending)
College
February 8, 1972
9:00 a.m.
FLORIDA SPEAKING EVENTS PRIOR TO MARCH 14, 1972
Date
Event
Speaker
January 21
Chamber of Commerce Dinner
Mr. Klein
Sarasota
January 22
National Highway Safety Leaders
Sec. Volpe
Women's Group, Orlando
January 29
State Convention of Florida
Vice President
Jaycees, Daytona Beach
January 29
Miami Penthalon, Miami
Howard Twiley
(Miami Dolphins)
February 1
DuVal County Medical Society
Mr. Kleindienst
February 2
Co-host Allan Courtney Radio
Mr. Klein
Show, Miami
February 3
University of Florida,
Sen. Goldwater
Gainsville
February 4
Palm Beach County Fund Raising
Mrs. Mitchell
Dinner, Palm Beach
February 7
Elephant Forum, Miami
Cong. Ford
February 10
Legacy of Parks, Dade County
Mrs. Julie Eisenhower
February 10
Civics Club Luncheon, Ft. Meyers
Sen. Gurney
February 10
Lincoln Day Dinner, Collier
Sen. Gurney
County, Naples
February 11
Central Florida District Rotary
Sen. Gurney
Club Luncheon, Disneyworld
February 11
Dade County Lincoln Day Dinner,
Sen. Brock
Miami
February 12
Lake County Republican Executive
Sen. Gurney
Committee Lincoln Day Dinner,
Leesburg
February 12
Broward County Lee-Lincoln Day
Mr. Dent
Dinner, Ft. Lauderdale
2
Date
Event
Speaker
February 12
Ormond Beach Republican Club
Mr. Winthrop
Lincoln Day Dinner, Daytona
Rockefeller
Beach
February 13
Citrus County Lincoln Day
Sen. Gurney
Brunch, Crystal River
February 14
Congressional Boosters Club
Sec. Butz
Fund Raising Event, Palm Beach
Sen. Dole
Cong. Kemp
Mr. Rumsfeld
February 14
Volusia County Lincoln Day
Sen. Gurney
Luncheon, DeLand
February 14
Seminole County Lincoln Day
Sen. Gurney
Dinner, Sanford
February 16
National Association of
Sec. Stans
Manufacturers, Boca Raton
February 19
Key West County Lincoln Day
Sen. Gurney
Dinner, Key West
February 21
South Broward County
Sen. Gurney
Lincoln Day Dinner
February 24
Republican State Executive
Sec. Morton
Committee Legislature
Mary Ann Mobley
Appreciation Dinner, Tallahassee
February 24
Florida State University Student
Sec. Morton
Body, Tallahassee
February 26
Florida Engineering Society
Sec. Romney
Annual Banquet, Miami
February 26
Indian River County Lincoln
Sen. Gurney
Day Dinner, Vero Beach
3
Date
Event
Speaker
March 4
GOP Fund Raising Event,
Sen. Dole
St. Petersburg
March 5
American Friends of Hebrew
Sec. Richardson
University, Miami
March 6
Manatee County Republican
Cong. Goldwater
Dinner, Bradenton
March 6
Orange County Lincoln Day
Sen. Tower
Dinner, Orlando
(Invitation pending)
March 6
Elephant Forum, Miami
Sen. Tower
March 6
North Broward County Lincoln
Sen. Dole
Day Dinner, Fort Lauderdale
March 7
Regional Kiwanis Clubs,
Sen. Goldwater
Manatee and Sarasota Counties
(Invitation pending)
March 9
Republican Fund Raiser, Tampa
Sen. Goldwater
March 10
Brevard County Lincoln Day
Sen. Dole
Dinner, Cocoa Beach
March 11
Jaycees Awards Banquet, St.
Sen. Gurney
Petersburg
March 13
Polk County Lincoln Day
Sen. Dole
Dinner, Winter Haven.
February 8, 1972
9:00 a.m.
NEW HAMPSHIRE SPEAKING EVENTS PRIOR TO MARCH 7, 1972
Date
Event
Speaker
January 13
Headquarters Grand Opening
Sec. Volpe
New Hampshire Committee for
the Re-election of the
President, Concord
January 21 and
Voter Registration Rally,
Sen. Weicker
22
Manchester
January 29
New Hampshire State Bar
Sec. Richardson
Association, Concord
January 31
Testamonial Dinner for Sen.
Sen. Scott
Cotton, Lebanon
February 4
New Hampshire Committee
Sec. Morton
for the Re-election of the
President Fund Raising Dinner,
Concord
February 4
Claremont High School
Sec. Morton
Student Body, Claremont
February 4 and
Keene State College, Franklin
Cong. Kemp
5
Pierce College, New Hampshire
Cong. Steiger
College and St. Anselms
College
February 8
New Hampshire College
Mr. Ruckelshaus
Student Body, Manchester
February 8
New Hampshire Clean Waters
Mr. Ruckelshaus
Association, Laconia
February 8
University of New Hampshire
Mr. Droge
and Plymouth State
February 9
Dover High School and Central
Mr. Droge
High School
February 9
Joint Session of New
Mr. Ruckelshaus
Hampshire Legislature
2
Date
Event
Speaker
February 9
North Conway and Conway
Sen. Brock
Rotary Clubs Ladies Night
Dinner, North Conway
February 10
Dinner Conference with
Mr. Train
Environmental Scientists,
Durham
February 12
Rockingham County Republican
Sec. Richardson
Dinner Dance, Pelham
February 12
Coos County Republican Party
Sec. Richardson
Lincoln Day Dinner, Berlin
February 12
Amherst Lincoln Day Dinner,
Sec. Romney
Amherst
February 15
Strafford County Republican
Sen. Packwood
Committee Lincoln Day Dinner,
Dover
February 18
University of New Hampshire
Mr. Rumsfeld
Annual Alumni Class Conclave,
Durham
February 19
East Rockingham County
Sen. Baker
Republican Party Dinner,
Mr. Buddy Ebsen
Exeter
February 21
Cheshire County Republican
Mr. Finch
Committee Lincoln Day Dinner,
Keene
February 21
Dartmouth College Student
Mr. Finch
Body, Hanover
(Invitation pending)
February 22
Business and Industry
Mr. Flanigan
Association of New Hampshire
Dinner, Concord
February 23
Nashua Chamber of Commerce
Sec. Volpe
Annual Dinner, Nashua
February 23
Chamber of Commerce Dinner,
Mr. Klein
Manchester
February 25
Kearsarge High School
Cong. Biester
3
Date
Event
Speaker
February 28,
University of New Hampshire
Sec. Romney
29 or
Student Body, Durham
(Invitation pending)
March 1, 2
March 3
New Hampshire Committee for
Twenty spokesmen
the Re-election of the
(Planning stage)
President Reception and Rally,
Manchester
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE N.W
WASHINGTON D C. 20006
February 15, 1972
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
THROUGH:
JEB S. MAGRUDER
SUBJECT:
Audio-Video
For the past six weeks we have been undertaking an
exhaustive study of the audio-video service that David
Green has been providing the Republican National Committee.
After careful deliberation of all the facts, Cliff Miller,
Tom Girard, Ann Dore and I believe the contractual
agreement signed by the Republican National Committee
with David Green should be terminated immediately.
Green currently has a contract with RNC for $12,127.00
per month for the next twelve months. This arrangement
was worked out by Lyn Nofziger during his tenure at the
Committee. We feel that contracting the job to an out-
sider was not the best approach. The audio-video operation
should be run in-house, providing better control over
personnel, equipment and content.
Under this contract, Green provides for the shipment of
300 videotape cuts per month to television stations and
periodic feeds of audio cuts to radio stations. We have
checked broadcasting people around the country and found
that 1) few have ever heard of Green, 2) few use the mater-
ial he provides and 3) the quality of his audio material is
far inferior to that provided by the Democratic National
Committee.
Recently David Green proposed a vastly expanded system for
the election year. He wanted $550,000 immediately to
purchase videotape equipment for the House and Senate. He
did not have approval for where this would be located,
though he said that Senator Carl Curtis would provide
space on the Senate side. We are advised that it would
probably be impossible to secure space on the House side.
Whatever the chances, purchase and installation of video-
tape equipment would be redundant since the House and
Senate each have very well equipped recording studios with
videotape machines.
- 2 -
We asked Green for a further proposal, but it provided
for the same rigidity on this videotape issue. We con-
sulted with a number of broadcast professionals and with
the staff of the Republican Congressional Committee. All
agree that film is far more flexible, cheaper and easier
to get on the air at television stations. In short, Green
is locked into a mode which is too expensive and too
cumbersome to use in any more than one location.
Since January 1, Green has billed the RNC for $25,000
above his contract. There has been no quality control
over what he has done for this money. He has sent mar-
ginal material in great quantity, thereby spending great
sums of money for limited value. For instance, on Feb-
ruary 2 and 3, he shipped 30 cuts of Congressman Bob Price
of Texas to stations that cover his district. This cost
approximately $900. This is ridiculous. Congressman
Price has available the services of the House Recording
Studio and of the Congressional Campaign Committee.
Green wants us to underwrite the shipment of vast quan-
tities of tape to stations all over the country for the
primary purpose of helping congressmen.
The radio-TV man at the Republican Congressional Committee,
Gary Sukow, has told us this is a waste of money for the
Republican Party. He has a film system that is quicker,
cheaper, more flexible and more commercially attractive
than that used by David Green.
We may find it necessary to assist this service if we
replace the Green operation. In this way we could sometimes
satisfy the needs of congressmen and senators. We could
also use these facilities to have lawmakers make statements
supporting the President when we feel they are necessary.
In some cases we will have to be careful not to take sides
in a primary with free use of these facilities. Green has no
provision to prevent this inherent impropriety of his system.
As an initial alternative to the David Green setup, we would
begin an in-house audio service immediately. Space can
be made available on the third floor in the press section
for the relatively small equipment needed. We have talked
with Scott Peters, a ten year veteran national manager
of the highly successful United Press International Audio
system in New York. Peters could provide better quality
and quantity than Green. When the campaign is over, he
could turn his system over to the RNC.
- 3
In the coming months we will decide what additional video
programs we should undertake when the President starts
compaigning. We should not be encumbered with David Green.
Needless to say, there are persons who feel that the
absence of Green will hurt. We can satisfy their needs
better and cheaper. But they are already putting pressure
on us to give Green his big contract. Jeb Magruder has
been called to a meeting today with Senator Curtis, Green's
principle mentor. If he cannot appease them they may try
to reach you.
We have explored this issue in depth. We can best serve
the President and the party on a continuing basis by
developing our system.
DE VAN L. SHUMWAY
0
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
(70) PESNOYLVANIA AVENUE NEW
WASHINGTON D C. 20006
February 9, 1972
FROZA 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT:
Campaign Strategy Group
Four areas were covered: 1) A review of the research findings,
2) the campaign newspaper, 3) an Ashbrook letter and, 4) primary
advertising.
Research
Bob Teeter presented highlights of research results, and reported
that research findings would be presented to the Strategy Group
at a later date. In summary, Mr. Teeter stated that the President
was in good shape in 17 of 19 target states, and was running ahead
of his 1968 margin. Important issues are Vietnam, inflation, and
order/calmness (in the President's favor), environment, race, health
care (even), unemployment, crime/drugs (negative).
Campaign Newspaper
[
Three layouts involving different titles were reviewed. They were:
1) The Nixon Re-elector, 2) The Presidential Re-elector, and
3) The Re-elector. The Group approved #3.
Ashbrook Letter
A discussion was held concerning a letter from Ashbrook to voters
asking them to send negative letters to the President. Three
hundred letters have been recieved. The question was raised as
to the value of replying to the letter writers. It was decided to
wait and see if additional letters come in. If a substantial amount
is recieved, it was recommended that they be answered by Senator
Goldwater or Governor Reagan.
CONFIDENTIAL
Page 2
DENTIAL
Advertising
Television and radio commercials, and newspaper ads for New
Hampshire were reviewed. The group was generally in favor of
the material. It will be shown to the Attorney General and the
White House prior to scheduling.
JEB S. MAGRUDER
CONF IDENTIAL
[
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON. D. C 20006
February 4, 1972
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
As you know, there has been considerable interest in registration activi-
ties, particularly those activities that would allow us to make inroads
in the youth registration area and balance off the PR offensive the Demo--
crats are engaged in with the press.
At the Republican Staff Leadership Conference last month, registration was
the main subject and, in your address to them, you emphasized the need to
engage in active registration efforts.
At Tab A is a memorandum from Ed DeBolt indicating the activities that
the Party is engaged in at the present time. You will note from this
memorandum that they plan on registering 1,500,000 in the spring and
8,000,000 in the fall. We think this is an excellent goal, but under
their present structure it will be difficult for them to achieve this on
their own because they have relatively little control over their state
organizations and the state organizations do not have the funds available
to put on the type of registration drive to reach this goal. Consequently,
they are even now beginning to rely on our state organizations for
assistance.
There has been particular interest in registration activities in Florida
and California. If we are interested in making a major effort in the
spring in registration, it is our feeling that California is the place
to concentrate our efforts because of the importance of this state in the
general election. Because our Committee has increased its involvement in
the primaries, we do not feel we can conduct effective registration acti-
vities this spring in many states and, therefore, would rather concentrate
on California.
CONFIDENTIAL
-2-
At Tab B is a proposal of Ken Rietz's which would target California and,
hopefully, register 1,000,000 new young voters for the President. This
activity would not be in conflict with the normal roundup activities that
California engages in, but would supplement it. It has already been
cleared with Gordon Luce and Lyn Nofziger, who have been asked by the
State Party to assist the State Party in registration activities. At the
same time, it would be an expensive operation requiring approximately
$150,000 until election day for full-time coordinators and incidental ex-
penses. The actual drive would use volunteers and could possibly be the
difference in gaining a majority for the President in November.
Approve
Disapprove
Comment
JEB S. MAGRUDER
Attachments
Republican
A
National
Committee.
January 31, 1972
MEMORANDUM TO:
J.m.
FROM:
Ed DeBolt
Subject:
RNC Registration Activities
The 1972 national campaign will be different than the 1968 campaign.
In 1972 the Republican Party enjoys the advantage of presidential
incumbancy. This means that the issues of the campaign are already
established- - - established in the record of achievement of the
Nixon Administration. The strategy of the campaign similiarly is
known and will manifest itself in the record of performance of the
Nixon Administration.
This means that the role of the party organization is well defined --
to register all our favorable voters, to turn out our vote on
Election Day, to protect that vote with strong ballot security and
insure that every favorable absentee ballot is cast. That is the
mandate and the primary responsibility of the Republican Party in the
1972 national campaign.
In viewing the practical aspects of designing programs capable of
meeting this challenge several factors become apparent.
- Registration programs are the first priority.
- Enthusiasm for early spring registration drives as well as the
traditional summer and fall drives had to be generated.
- Practical, workable techniques as opposed to generalized programs
had to be developed, tested and implemented to insure successful
registration drives.
- To be successful, party officials at all levels had to be informed
of the registration priority, educated in practical techniques,
and convinced of the vital need of successful registration drives.
(202)
484-6500.
As a result of this review of the existing circumstances, the
following actions were taken by the Political Division of the
Republican National Committee.
- The nucleus of a staff was formed consisting of Dick Thaxton, who
has had considerable state and county level experience in registration
and voter turnout experience, and John Sayre, who had been heavily
involved in the military and civilian life with ballot security and
absentee ballot programs. Their task was to further review these
problems, with emphasis on registration, survey practical, workable
techniques for accomnlishing these tasks, develop their own staff
for testing and implementing programs and finally taking successful
techniques to party organizations at the state and county levels
in an advisory capacity to insure that these vital tasks are
accomplished.
- The review of existing registration programs resulted in the
development of techniques that utilized the recruiting, training, and
dispatching of large numbers of volunteers in highly organized and
controlled registration "blitzes" aimed at target areas. The most
important elements of these techniques were the high degree of
accountability to a central authority, and the efficient
utilization of manpower in terms of money and effectiveness.
- In January, 1972 a series of pilot projects in Florida and Texas
were designed on a controlled basis to test these techniques, gain
vital staff experience and develop a record of success. These
pilot projects will be completed February, 1972.
One project, Pinellas County, Florida was successfully completed on
January 29, 1972. Designed as the initial test of registration
techniques, this controlled project was set up to establish, staff
and train one headquarters unit, and to recruit, train, equip and
dispatch one hundred volunteers to go into sixteen precincts to
identify unregistered favorable voters. The results were extremely
encouraging in this controlled project. In one day, approximately
3,700 households were contacted: approximately 350 unregistered
Republicans and favorable voters were found in sixteen precincts
(an average of 22 unregistered favorable voters per precinct),
and approximately 50 of these unregistered voters were registered on
that day. The remainder will be registered within the next two weeks.
- Volunteer recruiting on a larger pilot project in Houston, Texas
is proceeding at a very encouraging pace with over 300 volunteers
recruited as of today. The blitz day for this project is February 19.
Projects in Texas are also underway in Forth Worth and Dallas and
will be completed in the first week of March.
-
A "war room" has been established at the RNC to detail project
registration dates, project coordinators, information on state
activities and project status. The primary purpose of the "war room"
is to coordinate all Target '72 registration activities into a
single location to facilitate status review and project accountability.
- Conversations with State and County leaders indicated the immediate
need for practical registration techniques that will work. During
the month of January, contacts in counties within the following
states resulted in an immediate, positive response to begin early
spring drives to build the foundation for massive summer and fall
drives. These states are as follows:
Arkansas
Kentucky
North Carolina
California
Maryland
Ohio
Connecticut
Michigan
Oklahoma
Florida
Missouri
Pennsylvania
Illinois
Nebraska
Tennessee
Indiana
New Jersey
Texas
Iowa
New York
Virginia
At this time, specific discussions are underway defining target areas
in each state, assessing manpower requirements and reviewing registration
goals.
- In January, registration goals were developed nationally that had as
a minimum objective the registration of one and one-half million Republicans
by May 15, 1972 and a total goal of 8 million registered Republicans
by October, 1972. Again, I emphasize that these are minimum goals.
- At the Professtional Staff Conference in Washington, the necessity for
developing and implementing early spring registration drives was
emphasized by party leaders such as Attorney General Mitchell,
Chairman Dole, Co-chairmen Armstrong and Evans as well as in the
various workshons. As the list of states above indicate, enthusiasm for
and an understanding of the importance of spring as well as summer and
fall registration drives in every state has been instilled in party
organization leaders.
- At the present time, registration projects have been defined, and
planning is underway in the states of Texas, Florida, North Carolina,
Maryland, Virginia, Missouri, New Jersey, Tennessee, Indiana,
Connecticut, and Oklahoma. The month of February will see this list
of states with active programs expanded to at least twice that number.
The Political Division of the RNC is actively involved in the definition,
planning and implementing of projects in each of these states.
The impetus generated around RNC registration activities will continue to
build throughout the spring. Workshops are being planned around the
Leadership Training Conference to be held in March that will emphasize
the importance of registration and successful, practical techniques for
accomplishing registration drives.
A series of Regional Conferences sponsored by the RNC and devoted to the
essential precinct tasks of registration, ballot security, absentee
ballots and voter turnout are planned throughout the nation during the
spring to encourage and equip all state and county party organizations
within the knowledge and enthusiasm for successful performing these tasks.
A newsletter designed to promote communication among organizational
leaders responsible for developing successful precinct organizations
in currently planned, with the first issue due in mid-February. This
newsletter will become the media for sharing successful techniques in all the
vital organizational areas of precinct work.
The designed effect of the programs described above is to develop the
foundation for massive summer and fall registration drives in as many vital
states as possible by encouraging, training, and equiping state and county
party leaders with the knowledge and enthusiasm to undertake successful
spring registration drives. If this foundation can be established and
proven, and successful, practical techniques developed, the impetus for
massive registration drives will have been developed. That is our aim and
our objective.
The next TARGET '72 registration activities status report will be
submitted on February 21, 1972 following the completion of projects
in Duval County, Florida and in Harris County, Texas.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
B
WASHINGTON D C 20006
(202) 333-0920
February 3, 1972
MEMORANDUM FOR:
JEB S. MAGRUDER
FROM:
KEN RIETZ
KR
As you know, very little is being accomplished in California
regarding voter registration. Although the State Central
Committee claims to have everything under control, the only
thing planned is repeat of past years "round-up" in most
counties. This was inadequate in past years and with more
than two million new voters in California and, according to
latest statistics, more than six million unregistered eligible
voters, it will fall far short of registering the large number
necessary.
Most new voters in California have not registered. At our
last check, less than 35% of the new voters had registered.
The college students are registering in highest numbers and
our potential, the non-college group, have registered in
smaller numbers.
Unless we put our own organization to work on voter registration
in California, not much is going to get done - especially among
new voters. We believe there is a potential one million voters
for the President that might go unregistered.
I have discussed this with Gordon Luce, Lyn Nofziger, and Tom
Hayden, our California Young Voters director. It is our feeling
that an extensive Young Voters for the President voter registra-
tion drive is essential in California.
Using a target of one million new voters for the President, the
following will be our needs:
1 Staff Director (effective 2/1)
$1,000/mo.
1 Secretary (effective 3/15)
600/mo.
4 Regional Coordinators (2 effective 2/15)
(2 effective 3/1)
650/mo.
4 Regional Secretaries (effective 3/1)
400/mo.
-2-
11 Assistant Regional Coordinators
4 LA County (2 effective 3/1)
(2 effective 3/15)
500/mo.
1 San Francisco/Bay area (effective 3/15)
500/mo.
1 San Jose/San Mateo (effective 3/15)
500/mo.
1 Sacramento/North (effective 3/15)
500/mo.
1 Modesto/Fresno (effective 3/15)
500/mo.
1 Riverside/San Bernadino
500/mo.
1 San Diego
500/mo.
1 Orange County
500/mo.
Total monthly
$11,300/mo.
Additional expenditures for personal
expenses, telephone, rent, materials,
voter lists, etc.
$40,000.
Adding these staff people will allow us to organize and
run a voter registration drive using volunteers. The drives
will be conducted as all of ours have been - asking people
first whether or not they support the President and then
registering those who support the President.
Tom Hayden and Lou Barnett, who will be our full-time field
staff director, have met with Cy Johnson, the Republican
State Central Committee registration chairman, and put together
an initial plan to conduct voter registration activities in the
ten major counties - Los Angeles, San Diego, Orange, Alameda,
Santa Clara, San Francisco, San Bernadino, Sacramento, San
Mateo and Contra Costa. These drives would begin by March 15
and terminate initially when registration closes on April 13
prior to the primary. Using the same technique we have developed
in New Hampshire and Florida, members of the Young Voters Committee
would blitz areas where new voters are concentrated - new construc-
tion areas, apartment buildings, new community centers, etc. This
activity would compliment the local drives being conducted by
local county Republican organizations. In addition, our people
will blitz precincts where the Republican Party is weak. During
the next 10 days Hayden and Barnett will meet with all 10 Repub-
lican County Chairmen and map out areas on which we will concentrate.
-3-
Following the close of registration for the primary on April 13,
we will conduct registration drives in high schools and on college
campuses. The same format will be used - we select and identify
supporters of the President and then register them. These voters
will not be allowed to vote in the Republican primary but will be
eligible in the November election.
After the June 6 primary we will go back into the communities
and will develop a four-week registration drive in areas that
we missed prior to April 13.
The efforts of the people we hire and put to work on registration
through July will then be geared towards getting out the vote on
election day. Nofziger and Luce indicate a major effort will be
necessary and these people, along with the Young Voters for the
President Committee, will be extremely helpful, especially in
areas where large numbers of new voters have been registered.
The Republican State Central Committee has agreed to provide
all necessary forms, maps and other materials. The money we
budget and spend will be for staff salaries and expenses incurred
in recruiting volunteers. The key problem in California is that
while there are plans to conduct a registration drive, the organiza-
tion is not geared towards recruiting the necessary manpower.
If we can supply the manpower and direction necessary, I feel
we can reach our goal of registering an additional 1,000,000
voters for the President.
I recommend that working with the budget outline ($150,000
through election day) we begin hiring the initial staff necessary.
AGREE
DISAGREE
COMMENT
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLIANIA AVENUE NM
WASHINGTON D C 20006
February 4, 1972
1202 333-0020
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
As you know, there has been considerable interest in registration activi-
ties, particularly those activities that would allow us to make inroads
in the youth registration area and balance off the PR offensive the Demo-
crats are engaged in with the press.
At the Republican Staff Leadership Conference last month, registration was
the main subject and, in your address to them, you emphasized the need to
engage in active registration efforts.
At Tab A is a memorandum from Ed DeBolt indicating the activities that
the Party is engaged in at the present time. You will note from this
memorandum that they plan on registering 1,500,000 in the spring and
8,000,000 in the fall. We think this is an excellent goal, but under
their present structure it will be difficult for them to achieve this on
their own because: they have relatively little control over their state
organizations and the state organizations do not have the funds available
to put on the type of registration drive to reach this goal. Consequently,
they are even now beginning to rely on our state organizations for
assistance.
There has been particular interest in registration activities in Florida
and California. If we are interested in making a major effort in the
spring in registration, it is our feeling that California is the place
to concentrate our efforts because of the importance of this state in the
general election. Because our Committee has increased its involvement in
the primaries, we do not feel we can conduct effective registration acti-
vities this spring in many states and, therefore, would rather concentrate
on California.
CONFIDENTIAL
-2-
At Tab B is a proposal of Ken Rietz's which would target California and,
hopefully, register 1,000,000 new young voters for the President. This
activity would not be in conflict with the normal roundup activities that
California engages in, but would supplement it. It has already been
cleared with Gordon Luce and Lyn Nofziger, who have been asked by the
State Party to assist the State Party in registration activities. At the
same time, it would be an expensive operation requiring approximately
$150,000 until election day for full-time coordinators and incidental ex-
penses. The actual drive would use volunteers and could possibly be the
difference in gaining a majority for the President in November.
Approve
Disapprove
Comment
JEB S. MAGRUDER
Attachments
Republican
National
Committee.
January 31, 1972
MEMORANDUM TO:
J.m. J.
FROM:
Ed DeBolt
Subject:
RNC Registration Activities
The 1972 national campaign will be different than the 1968 campaign.
In 1972 the Republican Party enjoys the advantage of presidential
incumbancy. This means that the issues of the campaign are already
established- - no established in the record of achievement of the
Nixon Administration. The strategy of the campaign similiarly is
known and will manifest itself in the record of performance of the
Nixon Administration.
This means that the role of the party organization is well defined --
to register all our favorable voters, to turn out our vote on
Election Day, to protect that vote with strong ballot security and
insure that every favorable absentee ballot is cast. That is the
mandate and the primary responsibility of the Republican Party in the
1972 national campaign.
In viewing the practical aspects, of designing programs capable of
meeting this challenge several factors become apparent.
- Registration programs are the first priority.
- Enthusiasm for early spring registration drives as well as the
traditional summer and fall drives had to be generated.
-- Practical, workable techniques as opposed to generalized programs
had to be developed, tested and implemented to insure successful
registration drives.
- To be successful, party officials at all levels had to be informed
of the registration priority, educated in practical techniques,
and convinced of the vital need of successful registration drives.
484-6500
As a result of this review of the existing circumstances, the
following actions were taken by the Political Division of the
Republican National Committee.
- The nucleus of a staff was formed consisting of Dick Thaxton, who
has had considerable state and county level experience in registration
and voter turnout experience, and John Sayre, who had been heavily
involved in the military and civilian life with ballot security and
absentee ballot programs. Their task was to further review these
problems, with emphasis on registration, survey practical, workable
techniques for accomplishing these tasks, develop their own staff
for testing and implementing programs and finally taking successful
techniques to party organizations at the state and county levels
in an advisory capacity to insure that these vital tasks are
accomplished.
- The review of existing registration programs resulted in the
development of techniques that utilized the recruiting, training, and
dispatching of large numbers of volunteers in highly organized and
controlled registration "blitzes" aimed at target areas. The most
important elements of these techniques were the high degree of
accountability to a central authority, and the efficient
utilization oT manpower in terms of money and effectiveness.
-
In January, 1972 a series of pilot projects in Florida and Texas
were designed on a controlled basis to test these techniques, nain
vital staff experience and develop a record of success. These
pilot projects will be completed February, 1972.
One project, Pinellas County, Florida was successfully conpleted on
January 29, 1972. Designed as the initial test of registration
techniques, this controlled project was set up to establish, staff
and train one headquarters unit, and to recruit, train, equip and
dispatch one hundred volunteers to go into sixteen precincts to
identify unregistered favorable voters. The results were extremely
encouraging in this controlled project. In one day, approximately
3,700 households were contacted: approximately 350 unregistered
Republicans and favorable voters were found in sixteen precincts
(an average of 22 unregistered favorable voters per precinct),
and approximately 50 of these unregistered voters were registered on
that day. The remainder will be registered within the next two weeks.
Volunteer recruiting on a larger pilot project in Houston, Texas
is proceeding at a very encouraging pace with over 300 volunteers
recruited as of today. The blitz day for this project is February 19.
Projects in Texas are also underway in Forth Worth and Dallas and
will be completed in the first week of March.
A "war room" has been established at the RNC to detail project
registration dates, project coordinators, information on state
activities and project status. The primary purpose of the "war room"
is to coordinate all Target '72 registration activities into a
single location to facilitate status review and project accountability.
**
Conversations with State and County leaders indicated the immediate
need for practical registration techniques that will work. During
the month of January, contacts in counties within the following
states resulted in an immediate, positive response to begin early
spring drives to build the foundation for massive summer and fall
drives. These states are as follows:
Arkansas
Kentucky
North Carolina
California
Maryland
Ohio
Connecticut
Michigan
Oklahoma
Florida
Missouri
Pennsylvania
Illinois
Nebraska
Tennessee
Indiana
New Jersey
Texas
Iowa
New York
Virginia
At this time, specific discussions are underway defining target areas
in each state, assessing manpower requirements and reviewing registration
goals,
- In January, registration goals were developed nationally that had as
a minimum objective the registration of one and one-half million Renublicans
by May 15, 1972 and a total goal of 8 million registered Republicans
by October, 1972. Again, I emphasize that these are minimum goals.
At the Professtional Staff Conference in Washington, the necessity for
developing and implementing early spring registration drives was
emphasized by party leaders such as Attorney General Mitchell;
Chairman Dole, Co-chairmen Armstrong and Evans as well as in the
various workshops. As the list of states above indicate, enthusiasm for
and an understanding of the importance of spring as well as summer and
fall registration drives in every state has been instilled in party
organization leaders.
At the present time, registration projects have been defined, and
planning is underway in the states of Texas, Florida, North Carolina,
Maryland, Virginia, Missouri, New Jersey, Tennessee, Indiana,
Connecticut, and Oklahoma. The month of February will see this list
of states with active programs expanded to at least twice that number.
The Political Division of the RNC is actively involved in the definition,
planning and implementing of projects in each of these states.
The impetus generated around RHC registration activities will continue to
build throughout the spring. Workshops are being planned around the
Leadership Training Conference to be held in March that will emphasize
the importance of registration and successful, practical techniques for
accomplishing registration drives,
A series of Regional Conferences sponsored by the RNC and devoted to the
essential precinct tasks of registration, ballot security, absentee
ballots and voter turnout are planned throughout the nation during the
spring to encourage and equip all state and county party organizations
within the knowledge and enthusiasm for successful performing these tasks.
A newsletter designed to promote communication among organizational
leaders responsible for developing successful precinct organizations
in currently planned, with the first issue due in mid-February. This
newsletter will become the media for sharing successful techniques in all the
vital organizational areas of precinct work.
The designed effect of the programs described above is to develop the
foundation for massive summer and fall registration drives in as many vital
states as possible by encouraging, training, and equiping state and county
party leaders with the knowledge and enthusiasm to undertake successful
spring registration drives. If this foundation can be established and
proven, and successful, practical techniques developed, the impetus for
massive registration drives will have been developed. That is our aim and
our objective.
The next TARGET '72 registration activities status report will be
submitted on February 21, 1972 following the completion of projects
in Duval County, Florida and in Harris County, Texas.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE N.
WASHINGTON D C 20008
(202) 333.0920
February 3, 1972
MEMORANDUM FOR:
JEB S. MAGRUDER
FROM:
KEN RIETZ
CR
As you know, very little is being accomplished in California
regarding voter registration. Although the State Central
Committee claims to have everything under control, the only
thing planned is repeat of past years "round-up" in most
counties. This was inadequate in past years and with more
than two million new voters in California and, according to
latest statistics, more than six million unregistered eligible
voters, it will fall far short of registering the large number
necessary.
Most new voters in California have not registered. At our
last check, less than 35% of the new voters had registered.
The college students are registering in highest numbers and
our potential, the non-college group, have registered in
smaller numbers.
Unless we put our own organization to work on voter registration
in California, not much is going to get done - especially among
new voters. We believe there is a potential one million voters
for the President that might go unregistered.
I have discussed this with Gordon Luce, Lyn Nofziger, and Tom
Hayden, our California Young Voters director. It is our feeling
that an extensive Young Voters for the President voter registra-
tion drive is essential in California.
Using a target of one million new voters for the President, the
following will be our needs:
1. Staff Director (effective 2/1)
$1,000/mo.
1 Secretary (effective 3/15)
600/mo.
4 Regional Coordinators (2 effective 2/15)
(2 effective 3/1)
650/mo.
4 Regional Secretaries (effective 3/1)
400/mo.
-2-
11 Assistant Regional Coordinators
4 LA County (2 effective 3/1)
(2 effective 3/15)
500/mo.
1 San Francisco/Bay area (effective 3/15)
500/mo.
1 San Jose/Sap Mateo (effective 3/15)
500/mo,
1 Sacramento/North (effective 3/15)
500/mo.
1 Modesto/Fresno (effective 3/15)
500/mo.
1 Riverside/San Bernadino
500/mo.
1 San Diego
500/mo.
1 Orange County
500/mo.
Total monthly
$11,300/mo.
Additional expenditures for personal
expenses, telephone, rent, materials,
voter lists, etc.
$40,000.
Adding these staff people will allow us to organize and
run a voter registration drive using volunteers. The drives
will be conducted as all of ours have been - asking people
first whether or not they support the President and then
registering those who support the President.
Tom Hayden and Lou Barnett, who will be our full-time field
staff director, have met with Cy Johnson, the Republican
State Central Committee registration chairman, and put together
an initial plan to conduct voter registration activities in the
ten major counties - Los Angeles, San Diego, Orange, Alameda,
Santa Clara, San Francisco, San Bernadino, Sacramento, San
Mateo and Contra Costa. These drives would begin by March 15
and terminate initially when registration closes on April 13
prior to the primary. Using the same technique we have developed
in New Hampshire and Florida, members of the Young Voters Committee
would blitz areas where new voters are concentrated - new construc-
tion areas, apartment buildings, new community centers, etc. This
activity would compliment the local drives being conducted by
local county Republican organizations. In addition, our people
will blitz precincts where the Republican Party is weak. During
the next 10 days Hayden and Barnett will meet with all 10 Repub-
lican County Chairmen and map out areas on which we will concentrate.
-3-
Following the close of registration for the primary on April 13,
we will conduct registration drives in high schools and on college
campuses. The same format will be used - we select and identify
supporters of the President and then register them. These voters
will not be allowed to vote in the Republican primary but will be
eligible in the November election.
After the June 6 primary we will go back into the communities
and will develop a four-week registration drive in areas that
we missed prior to April 13.
The efforts of the people we hire and put to work on registration
through July will then be geared towards getting out the vote on
election day. Nofziger and Luce indicate a major effort will be
necessary and these people, along with the Young Voters for the
President Committee, will be extremely helpful, especially in
areas where large numbers of new voters have been registered.
The Republican State Central Committee has agreed to provide
all necessary forms, maps and other materials. The money we
budget and spend will be for staff salaries and expenses incurred
in recruiting volunteers. The key problem in California is that
while there are plans to conduct a registration drive, the organiza-
tion is not geared towards recruiting the necessary manpower.
If we can supply the manpower and direction necessary, I feel
we can reach our goal of registering an additional 1,000,000
voters for the President.
I recommend that working with the budget outline ($150,000
through election day) we begin hiring the initial staff necessary.
AGREE
DISAGREE
COMMENT
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE N W
February 11, 1972
WASHINGTON D. C 20006
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached for your information is the list of the California
delegation. The list for Los Angeles County has not been
completed at this time, however, we will forward it to you
as soon as it arrives.
JEB S. MAGRUDER
I
CONFIDENTIAL
CALIFORNIA DELECATION
AT LARGE DELEGATES
Ronald Reagan
Governor and Chairman of Delegation
Thomas C. Reed
Business executive, Republican National Committee-
man and Vice-Chairman of Delegation
Eleanor Ring
Republican National Committeewoman and Chairman of
Convention Host Committee
Ivy Baker Priest
Treasurer, State of California
Evelle Younger
Attorney General, State of California
H. Allen Smith
Member of Congress
Victor Veysey
Member of Congress
Elsa Sandstrom
Immediate Past President, California Federation of
Republican Women
David Packard
Former Deputy Secretary of Defense and San Francisco
Bay area regional chairman, California Committee for
the Re-Election of the President
John Stull
Assembly Caucus Chairman
I
AT LARGE - ALTERNATE DELEGATES
Rodney Sherman
Oakland Raiders
Cyd Buisson
Student, Chairman, Marin County Republican Youth
Committee
William Stephens
Bank Trust Officer, Reagan County Chairman, 1970
Marion LaFollette
Elected member, L.A. School Board
Theresa Speake
Legal Secretary, worker in various campaigns
(Mexican-American)
Clifford Anderson
Attorney. former California Plan Chairman
Tom Hayden
Republican State Committee, Youth Chairman
Gail Moore
Housewife and registration worker
Waller Taylor
Attorney, Nixon Los Angeles Chairman, 1968
Dirk Ten Grotenhuis
Title company executive, Reagan L.A. County Chair-
man Director, 1970
-2-
DISTRICT 1
Del
Marjorie C. Boynton
Congressional District Chairman,
Rhodes Veale
Reagan County Chairman
Alt
Don Clausen
Member of Congress
Joe Russ
Rancher, Reagan Regional Chairman,
former County Chairman
DISTRICT 2
Del
Fred Marler
State Senate Minority Leader
August Techeira
Age 21, Chico State CCR Chairman
Alt
Gene Chappie
State Assemblyman
Jeanne Dryden
County Chairman
DISTRICT 3
Del
Jack Diepenbrock
Attorney for Reapportionment Committee
Ed Reinecke
Lt, Governor
Alt
Lola Brekke
Reagan Headquarters Chairman, 1970
Norman Morrison
Nixon Chairman, several campaigns
I
DISTRICT 4
Del
Loretta Ceasar
Age 26, Black, Vallejo Representative,
Women's Club President
Janet Johnston
Age 32, Businesswoman
Alt
Heidi Ehrman
Age 21, U.C., Davis CYR President
Ronald Harrington
Chairman, Reagan Campaigns 1966 and 1970
DISTRICT 5
Del
Steve Jeong
Former President, Chinese-American
Republican Club
Putnam Livermore
Attorney, Republican State Committee
Alt
Agnes I. Chan
Chinese-American Republican Club, Teacher
Jackie Green
Age 27, Black, HQ worker
-3-
DISTRICT 6
Del
William Bagley
State Assemblyman
Paul Haerle
Secretary, Republican State Committee
Alt
Rodgers Broomhead
Insurance, Marin County Chairman
John Molinari
San Francisco County Supervisor
DISTRICT 7
Del
Frank Adams
Attorney, Treasurer, Republican State
Committee
Susan Schwab
Reagan and Murphy Campaigns, 1970
Alt
John Bohn
Attorney, Alameda County Chairman
Diane Williams
Age 23, YR, White House Fellow, 1969
DISTRICT 8
Del
Hugh Koford
Attorney, President, California
Republican Assembly
Laura Wirt
County Precinct Director
Alt
Harlan Geldermann
Real Estate, Finance Committee
Pat Weakley
Age 23, President, Alameda County YR's
I
DISTRICT 9
Del
Robert Blackman
Age 23, San Jose State
Kathy Coon
Alameda County Precinct Chairman
Alt
Clark Bradley
State Senator
S. Guy Puccio
Realtor, Hayward Reagan Chairman, 1970
DISTRICT 10
Del
Halsey Burke
President of Manufacturing firm. 1970
Santa Clara Reagan Chairman
Olivia Delgado
Local volunteer worker
Alt
Gail Moore
Voter Registration Chairman
William Nicholsen
Santa Clara County United Republican
Finance Committee Chairman, former Mayor
Robert Suhr
1968 Nixon Chairman in Santa Clara County
-4-
DISTRICT 11
Del
Blake Baldwin
Stanford Student, Age 20
Robert Naylor
Age 28, Attorney
Alt
Louis P. Athas
Title Insurance Executive
Robert Wood
San Mateo County Central Committee
Chairman
DISTRICT 12
Del
Betty Leitcher
San Luis Obisho County Reagan Chairman,
1970
William H. Temple
Monterey County Chairman
Alt
Tim Morgan
U.C., Davis Law Student, Age 23
Mark Schimbor
U.C. Berkeley, Stanford graduate,
Monterey Attorney
DISTRICT 13
Del
Arvid Johnson
Age 28, Attorney, Santa Barbara
Cy Johnson
State Central Committee Voter Registration
Chairman, Insurance Broker
Alt
Helen Cackley
Santa Barbara Federated Women's President
Randy Siple
Ventura County Central Committee Chairman
:
DISTRICT 14
Del
Nita Ashcraft
State Central Committee Vice Chairman,
Northern California Finance Committee
Ausa Edwards
Northern Division, Federated Women's
Chairman
Alt
William P. Moses
Attorney, County Chairman
Robert Nieman
Attorney
DISTRICT 15
Del
Wilmas Jenson
Attorney, 1970 Reagan Chairman
Robert Monagan
Assemblyman, Minority Leader
Alt
Irene Marie Castillo
Age 28, Stockton Attorney
Fernando Moreno
President, Stockton School Board
-5-
DISTRICT 16
Del
Dennes Coombs
Reagan Fresno County Chairman, 1970
Robert Stewart
Reagan County Chairman
Alt
Michael Cardenas
Fresno Mexican-American Chairman, 1970
Ernest Mobley
Assemblyman, Fresno
DISTRICT 17
Del
Bruce Hasenkamp
CRC Treasurer, Assistant Dean, Stanford
Law School
Frank Verlot
Santa Clara County Chairman
Alt
Imogene Hilbers
Volunteer worker
Paul Rood
Age 18, HQ volunteer
DISTRICT 18
Del
Ralph Rosedale
Chairman, County Chairman's Association
Marie Solberg
Madesa County Chairman
Alt
Roberta Chase
1966 and 1970 Reagan Chairman
Donna Most
Age 18; University of Pacific Freshman
DISTRICT 23
I
Del
Robert Beaver
Orange County Central Committee Finance
Chariman
Rose Ferraro
Downey Volunteer worker
Alt
George Delaharty
Manufacturer, Chairman of many local
campaigns
Harry Lindsay
Treasurer on local campaigns
DISTRICT 25
Del
Lois Lundberg
Volunteer in many campaigns
Shirley Foot
50th Assembly District Volunteer Woman
of the Year
Alt
Ken Manning
Cal Poly Pomona Student
Lorretta Sadoma
Hacienda Heights Precinct Chairman
-6-
DISTRICT 27
Del
Blanche Gomez
Chairman, Los Angeles Housing Board,
Mexlcan-American
Charles McGrath
Attorney, Ventura County Reagan Chairman,
1970
Alt
Gordon DelFaro
Inventor-Businessman
Edith Lashley
Campaign Volunteer, San Fernando Valley
DISTRICT 32
Del
Elva DeLyre
Long Beach California Federated Womens'
Club President
Liz Sperline
California Young Republican President,
1972
Alt
George Denkmejian
State Senator, Long Beach
Robert Ruchti
Age 35, Meat Packer
DISTRICT 33
Del
Hugh Flourncy
State Controller
Reed Sprinkel
San Bernardino Reagan Chairman, 1966 and
1970
Alt
William Coombs
State Senator
[
Betty Luttrell
Female
DISTRICT 34
Del
John Bathe
Age 28, Investment Counselor
Jane Broughton
Volunteer and Registrar
Alt
David Ortiz
Bail Bondsman and Banker
Eileen Padberg
Public Relations Executive
DISTRICT 36
Del
Virginia Brock
State Central Committee Womens' Vice
Chairman
Virginia Rice
Kings County Chairman
Alt
Lorraine Mazzie
Bakersfield Reagan Chairman 1966 and 1970
Frank Noriega
Basque leader, retired Judge
-7-
DISTRICT 38
Del
Wes Beverlin
Age 18, Mt. San Antonio College Student
Cathy Swajian
UCLA Law Student, Voter Registration
Leader
Alt
Ethel Silver
Member of Riverside County Central
Committee
Joann Tortarolo
Age 24, High School Teacher
DISTRICT 39
Del
Marge Fluor
Mrs. Si Fluor - Fluor Corporation
William Teague
Orange County Nixon Chairman
Alt
Robert Badham
Assemblyman
Hugh Neighbour
Santa Ana High School Student Body President
DISTRICT 42
Del
Les Gehres
San Diego County Chairman
Ed Mills
Reagan Southern California Finance Chair-
man, Trucking Company Executive
Alt
Marcia Bents
Former Orange County Finance Chairman
Ruth Flores Harper
Mexican-American HQ worker
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DISTRICT 43
Del
Al McCandless
Riverside County Supervisor, 1972
Nixon County Chairman
Ed McConbrey
Palm Springs Civic Leader
Alt
Mary Lou Carpenter
Southern University President,
Fed. Women
Darwin Cohee
Imperial County Central Committee Chairman
DISTRICTS 40-41
Del
Jim Ashcraft
28 year old Assembly Candidate in
special election
Kim Fletcher
Chairman of many local campaigns
Gordon Luce
Vice Chairman of State Central Committee
and 1972 Nixon Statewide Vice Chairman
Eleanor Ring
California National Committeewoman
Jack Schrade
State Senator
-8-
DISTRICTS 40-41 (Cont'd)
Alt
Chris Bibb
Former County YR Chairman
Richard Capen
Copley Newspapers
Ruth Green
Black, fine volunteer worker
John McCall
Nixon 1972 County Chairman
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