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This file contains:
From L. Higby to Gordon Strachan RE: Documentary Film Situation. 1 pg. [Subject: White House Staff] [Memo], 2/14/1972
From Peter Dailey to H.R. Halderman RE Documentary Films. 1 pg. [Subject: White House Staff] [Memo], 2/9/1972
From Gordon Strachan to H.R. Haldeman RE National Journal reference. 1 pg. [Subject: White House Staff] [Memo], 2/15/1972
From Murray M. Chotiner to H.R. Haldeman RE: Nixon and Jewish Political Power article. 3 pgs. [Subject: White House Staff] [Other Document], 2/12/1972
Title:Documentary Films: Campaign and Convention. This document discusses a documentary film on President Nixon.[Portions of document contain light ink]. 74 pgs. [Subject: White House Staff] [Memo], 2/8/1972
From H.R. Haldeman to Gordon Strachan. Title: Creative, Media, Promotion, New Hampshire and Florida. 33 pgs. [Subject: White House Staff] [Memo], 2/9/1972
From Gordon Strachan to H.R. Haldeman. RE: White House Budget/Committee for the Re-Election of the President--Support. 7 pgs. [Subject: White House Staff] [Memo], 2/16/1972
From Jeb S. Magruder to the Attorney General (bcc: H.R. Haldeman). RE: Attached Weekly Report. 23 pgs. [Subject: Campaign] [Report], 2/10/1972
From Robert C. Odle, Jr. to Mr. Clifford A. Miller. RE: Statler Hilton. This documents concerns reservations procedure. 4 pgs. [Subject: Campaign] [Memo], 2/8/1972
From Jeb S. Magruder. RE: Special Interest Mailings in the Florida Primary. 1 pg. [Subject: Campaign] [Memo], 1/24/192
From Jeb Mcgruder to Gordon Strachan. RE: Direct Mail and Florida. 1 pg. [Subject: Campaign] [Memo], 1/18/1972
From: Jeb S. Magruder to Mr. Gordon C. Strachan. RE: Teachers and Politics. This documemt concerns a committee for teachers, school and college administrators, professors, etc. 1 pg. [Subject: Campaign] [Memo], 1/24/1972
From Jeb S. Magruder to Gordon Strachan. RE:Republican National Leadership Conference. 1 pg. [Subject: Campaign] [Memo], 2/9/1972
From Murray Chotiner to John Mitchell and H.R. Haldeman. RE: New Hampshire. This document concerns campaign information regarding New Hampshire. 1 pg. [Subject: Campaign] [Memo], 2/12/1972
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26145936
label
WHSF: Contested, 29-1
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145936
sourceUrl
contentType
document
title
WHSF: Contested, 29-1
description
This file contains:
From L. Higby to Gordon Strachan RE: Documentary Film Situation. 1 pg. [Subject: White House Staff] [Memo], 2/14/1972
From Peter Dailey to H.R. Halderman RE Documentary Films. 1 pg. [Subject: White House Staff] [Memo], 2/9/1972
From Gordon Strachan to H.R. Haldeman RE National Journal reference. 1 pg. [Subject: White House Staff] [Memo], 2/15/1972
From Murray M. Chotiner to H.R. Haldeman RE: Nixon and Jewish Political Power article. 3 pgs. [Subject: White House Staff] [Other Document], 2/12/1972
Title:Documentary Films: Campaign and Convention. This document discusses a documentary film on President Nixon.[Portions of document contain light ink]. 74 pgs. [Subject: White House Staff] [Memo], 2/8/1972
From H.R. Haldeman to Gordon Strachan. Title: Creative, Media, Promotion, New Hampshire and Florida. 33 pgs. [Subject: White House Staff] [Memo], 2/9/1972
From Gordon Strachan to H.R. Haldeman. RE: White House Budget/Committee for the Re-Election of the President--Support. 7 pgs. [Subject: White House Staff] [Memo], 2/16/1972
From Jeb S. Magruder to the Attorney General (bcc: H.R. Haldeman). RE: Attached Weekly Report. 23 pgs. [Subject: Campaign] [Report], 2/10/1972
From Robert C. Odle, Jr. to Mr. Clifford A. Miller. RE: Statler Hilton. This documents concerns reservations procedure. 4 pgs. [Subject: Campaign] [Memo], 2/8/1972
From Jeb S. Magruder. RE: Special Interest Mailings in the Florida Primary. 1 pg. [Subject: Campaign] [Memo], 1/24/192
From Jeb Mcgruder to Gordon Strachan. RE: Direct Mail and Florida. 1 pg. [Subject: Campaign] [Memo], 1/18/1972
From: Jeb S. Magruder to Mr. Gordon C. Strachan. RE: Teachers and Politics. This documemt concerns a committee for teachers, school and college administrators, professors, etc. 1 pg. [Subject: Campaign] [Memo], 1/24/1972
From Jeb S. Magruder to Gordon Strachan. RE:Republican National Leadership Conference. 1 pg. [Subject: Campaign] [Memo], 2/9/1972
From Murray Chotiner to John Mitchell and H.R. Haldeman. RE: New Hampshire. This document concerns campaign information regarding New Hampshire. 1 pg. [Subject: Campaign] [Memo], 2/12/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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26145936
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
29
1
2/14/1972
White House Staff
Memo
From L. Higby to Gordon Strachan RE:
Documentary Film Situation. 1 pg.
29
1
2/9/1972
White House Staff
Memo
From Peter Dailey to H.R. Halderman RE
Documentary Films. 1 pg.
29
1
2/15/1972
White House Staff
Memo
From Gordon Strachan to H.R. Haldeman
RE National Journal reference. 1 pg.
29
1
2/12/1972
White House Staff
Other Document
From Murray M. Chotiner to H.R. Haldeman
RE: Nixon and Jewish Political Power
article. 3 pgs.
Tuesday, August 09, 2011
Page 1 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
29
1
2/8/1972
White House Staff
Memo
Title:Documentary Films: Campaign and
Convention. This document discusses a
documentary film on President
Nixon. [Portions of document contain light
ink]. 74 pgs.
29
1
2/9/1972
White House Staff
Memo
From H.R. Haldeman to Gordon Strachan.
Title: Creative, Media, Promotion, New
Hampshire and Florida. 33 pgs.
29
1
2/16/1972
White House Staff
Memo
From Gordon Strachan to H.R. Haldeman.
RE: White House Budget/Committee for the
Re-Election of the President--Support. 7 pgs.
29
1
2/10/1972
Campaign
Report
From Jeb S. Magruder to the Attorney
General (bcc: H.R. Haldeman). RE: Attached
Weekly Report. 23 pgs.
29
1
2/8/1972
Campaign
Memo
From Robert C. Odle, Jr. to Mr. Clifford A.
Miller. RE: Statler Hilton. This documents
concerns reservations procedure. 4 pgs.
Tuesday, August 09, 2011
Page 2 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
29
1
1/24/192
Campaign
Memo
From Jeb S. Magruder. RE: Special Interest
Mailings in the Florida Primary. 1 pg.
29
1
1/18/1972
Campaign
Memo
From Jeb Mcgruder to Gordon Strachan. RE:
Direct Mail and Florida. 1 pg.
29
1
1/24/1972
Campaign
Memo
From: Jeb S. Magruder to Mr. Gordon C.
Strachan. RE: Teachers and Politics. This
documemt concerns a committee for
teachers, school and college administrators,
professors, etc. 1 pg.
29
1
2/9/1972
Campaign
Memo
From Jeb S. Magruder to Gordon Strachan.
RE:Republican National Leadership
Conference. 1 pg.
29
1
2/12/1972
Campaign
Memo
From Murray Chotiner to John Mitchell and
H.R. Haldeman. RE: New Hampshire. This
document concerns campaign information
regarding New Hampshire. 1 pg.
Tuesday, August 09, 2011
Page 3 of 3
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number:
309
Folder:
16 Campaign-Part II Feb. 2-Feb. 16, '72
Document
Disposition
1
Retain
Open
2
Return
Private/Polifical Memo, Higby to Strachan, 2-14-72
3
Return
Private/Political Memo, Dailey to HRH, 2-4-72
4
Retain
Open
5
Return
Private/Political Note, Strachan to HRH, 2-15-[72]
6
Retain
Open
7
Return
Private/Political Report, Documentary Films n.d.
8
Return
Private/Political Note, Strachanto HRH, 2-9-[72]
9
Return
Private/Political Memo, Strachan to HRH, 2-16-72
10
Return
Private/Political Memo, Magruder to the AG, 2-10-72
11
Return
Private/Political Memo, Odle to Miller, 2-8-72
12
Return
Private/Political Memo, Magruder to Strachan, 1-24-72
13
Return
Private/Political Memo, Magruder to Stracuan, 1-24-72
14
Return
Private/Political Memo, Magruder to Stracuan, 2-9-72
15
Return
Private/Political Memo, Chotiner to Mitchell E. HRH,
2-12-72
THE WHITE HOUSE
WASHINGTON
February 14, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
L
SUBJECT:
Documentary Film Situation
Bob has reviewed the documentary film situation and indicated how
he feels about the whole project. You may want to review these
notes with Chapin or someone else before you tackle the documentary
crew with his particular feelings.
G
J
Crapin 2/14
Dailey 2/15
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
February 9, 1972 Reading
CONFIDENTIAL
plane
MEMORANDUM FOR:
MR. H. R. HALDEMAN
see my
FROM:
PETER H. DAILEY
SUBJECT:
Documentary Films
notes
The attached recommendation brings together a number of
different views on content and usage of these films. They
now relate to specific objectives rather than being just
narrative.
If you agree with the general concept we will proceed to the
next step: script outline and more specific budgeting. By
then we should also have a media reaction.
David Wolper will probably produce if his costs are reasonable.
H- Moor & C a grea with the Bete Dailes
CONFIDENTIAL
THE WHITE HOUSE
WASHINGTON
Date: Feb 15
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Chotiner's comments about his
discussion with the National
Journal is interesting in
light of the reference to you
on the next page.
From the desk of
MURRAY M. CHOTINER
February 12, 1972
FOR:
H. R. HALDEMAN
For your information. The underlined
portion was my quote. I thought it
better to do it anonymously.
terring
MMC:bh
Enclosure
SUITE 500
1701 PENNSYLVANIA AVENUE, N.W.
WASHINGTON, D.C. 20006
TELEPHONE 202 298-9030
60
1/8/72
Nixon and Jewish Political Power:
NATIONAL
JOURNAL
1972
During the 1968 Presidential cam-
The Governor of a large state has
A better test, the friend said, lies
paign, Richard Nixon, in an un-
said that Mr. Nixon once told him:
in the President's character. As he
publicized meeting at his former
"I owe nothing to the American Jew-
put it: "In an off moment, when a
Fifth Avenue apartment with 14
ish community, but I'm not going to
person isn't being careful about what
prominent Jews, said he was well
let that affect my support of Israel."
he's saying, he might make some
aware of a pro-Arab bias in the
There are about 3 million poten-
crack. I've known him (the Presi-
State Department, which he prom-
tial Jewish voters. Large blocs of
dent) since 1946 and never once have
ised to consider in reaching deci-
Jewish voters live in New York,
heard him make a crack or ref-
sions.
Pennsylvania, California and Illinois.
erence about anybody of the Jewish
Mr. Nixon also told the group:
According to a post-election analysis
faith that could be considered out of
"I intend to have many Jews in my
by the GOP, the President received
line in the slightest.'
Administration, not because they are
about a third of the 350,000 Jewish
The inner circle: Jews working in
Jews but because they are smart."
votes in California (which he won)
the White House include Henry A.
Nearly four years later, the Presi-
and about 20 per cent of the vote
Kissinger, assistant to the President
dent's relationship with the U.S.
nationwide in 1968.
for national security affairs, and
Jewish community remains a delicate
Challenge and response: The chief
Leonard Garment, a special con-
one. The doors of the White House
complaints voiced against Mr.
sultant to the President (for civil
remain open to Jewish groups, but
Nixon's "Jewish" record are that:
rights and arts and humanities).
there is no one there to whom their
He has not spoken before any
Other Jews in high Administra-
leaders feel they can talk.
Jewish groups since taking office,
tion positions include Herbert Stein,
Mr. Nixon has a few personal
although he has addressed, for ex-
the new chairman of the Council of
links to the organized Jewish com-
ample, the Catholic Knights of Co-
Economic Advisers; Arthur F. Burns,
munity, such as Jacques Torczyner,
lumbus.
chairman of the Federal Reserve
57, former president (1965-70) of
He has broken the 20th century
System's board of governors, and
the Zionist Organization of America
custom of a "Jewish seat" on the
Walter H. Annenberg, the U.S.
and one of the few men who have
Supreme Court. None of the six
Ambassador to Britain. Murray M.
led a professional Jewish group and
persons he nominated to the Court
Chotiner, a long-time political advi-
also are strong Republicans.
is Jewish.
ser to the President, who resigned
Despite the Nixon-Torczyner re-
He has named relatively few Jews
as his special counsel last March to
lationship, most Jewish leaders view
to high positions in his Administra-
join the Washington law firm of
the White House record toward their
tion and none to his Cabinet.
Reeves and Hamilton, is Jewish.
political interests as one of indif-
A Nixon friend who is Jewish
Garment the former GOP
ference.
responded to these allegations, but
Jewish consultant, observed, "When
Influence: A political analyst, speak-
he asked not to be quoted by name.
you are Jewish and close to power,
ing privately, said: "The Jewish in-
Regarding Mr. Nixon's decision
you may develop a new point of
fluence in this country is divided
to decline speaking invitations from
view.
between votes and money. Jewish
Jewish groups, the friend said:
"No one is now assigned by Nixon
donations to political causes are
With the Middle East situation
as his (staff) conduit to the Jewish
out of proportion to their numbers
as sensitive as it is, that subject is
community. The President, in all
and over-all wealth. This has some
obviously going to come up before
probability, sees Garment as carry-
influence on all candidates, but
a Jewish audience and that's not the
ing out this role, but Garment does
Nixon is not nearly as influenced as
kind of thing you can discuss with
not see himself in this role.
any Democrat would have to be."
candor on a public platform
"Garment is a Yeshiva (religious
"Jewish political power has been
Regarding Mr. Nixon's decision
school) graduate, who went to
all but ignored by the Nixon circle,"
to drop the Jewish seat" on the
Brooklyn College and on to a Wall
said Warren Adler, a Washington-
Supreme Court, the friend said:
Street law firm. He does not want to
based public relations and advertis-
There are only nine persons on the
be tagged as the White House Jew.
ing man who represents several
Supreme Court. Do you have to
When problems come up, he tells
Jewish groups, including the Jewish
make sure there is also a Baptist
people, 'You have to let me handle
War Veterans.
on the Court? I don't know whether
this my way. I know how these
Adler, who worked in the 1968
there is a Baptist there or not The
people think.
Nixon campaign and then served
point is, they don't make it an issue
Garment said he does not spend a
until 1970 as a $25,000-a-year con-
Why make it an issue for the Jewish
substantial amount of time on "Jew-
sultant on Jewish affairs to the Re-
people? Such issues are raised only
ish" problems.
publican National Committee, said
by professional Jews.'
"I've called on him once or twice,"
he was "personally disappointed"
Regarding the naming of Jews
a Washington spokesman for a Jew-
by what has happened and added:
to the Administration, the friend
ish group recalled. "I don't think he
"There is a trade off. American
said: "I don't think the average
wants to become involved."
Jews get nothing. The President
Jewish voter cares a hoot whether a
Fisher-The President's principal
takes care of Israel, because it fits
Jewish person has been appointed
liaison man to the Jewish community
in with the grand design of his global
by the President to any particular
is Max M. Fisher, 63, a Detroit
strategy."
office.'
millionaire, named by The Detroit
61
Bridging a Delicate Relationship
1/8/72
NATIONAL
News last July as one of the 10 "Big
the Administration, but I didn't want
Some of the President's key ad-
OURNAL
Wheels" of the city.
one. I'm primarily a businessman
visers have written off the Jewish
1972
In 1968, Fisher contributed $107,-
and I see this work as an avocation."
community politically and do not
000 to Republican candidates, shift-
When not doing business, Fisher
believe Mr. Nixon should make a
ing his support to Nixon after George
divides his time between Republican
major effort in what they regard
Romney withdrew from the New
politics and Jewish philanthropy. He
as a losing cause. Among those who
Hampshire GOP primary.
has been general chairman (1965-
lean toward this view is H. R. Halde-
It was Fisher who arranged the
67) and president (1968-69) of the
man, assistant to the President and
1968 meeting in the Nixon apart-
United Jewish1Appeal and is cur-
White House chief of staff.
ment. He also arranged the only
rently president of the Council of
With Adler's departure from the
announced meeting the President has
Jewish Federations and Welfare
Republican National Committee
had with U.S. Jewish leaders while
Funds Inc., the central coordinating
("the new guys came in and cleaned
in office.
body of U.S. Jewish charities.
house"), there is no one within the
Mr. Nixon met Dec. 30, 1970,
He also is one of the eight found-
formal party structure or on the
with Rabbi Herschel Schacter, chair-
ing members of the Committee for
White House staff who specializes in
man of the American Jewish Con-
the Reelection of the President,
Jewish affairs. (But Sen. Robert
ference on Soviet Jewry, and Wil-
whose staff is laying the groundwork
Dole, R-Kan., the party's national
liam A. Wexler, chairman of the
for the 1972 Nixon reelection cam-
chairman, is one of Israel's staunch-
Conference of Presidents of Major
paign. (For a report on the commit-
est supporters in the Senate.)
American Jewish Organizations,
tee's functions, see Vol. 3, No. 37,
Fisher's supreme role is resented
which has 26 affiliates. They talked
p. 1876.)
by some Jewish leaders who are
about the treatment of Jews in the
Goldberg At the staff level, the
friendly to the President. As one of
Soviet Union.
man designated to enlist Jewish sup-
them put it privately: "If he thinks
"I worked for him in 1968 and I
port for the campaign is Larry Gold-
you're not a big shot, Max can be
intend to work for him in 1972, both
berg, 40, a Rhode Island Republican
terribly brusque. Besides, he's too
on the political and financial side,"
recommended by Fisher.
UJA-oriented. Unless you're one of
Fisher said in an interview. "I at-
Goldberg joined the reelection
Max's UJA guys, you can just about
tempt to convey the expressions and
committee's staff in October, leaving
forget getting through to the Presi-
feelings of the American Jewish com-
Providence where he helped build a
dent."
munity. I also like to be in a posi-
family business, American Leisure
A campaign role has yet to be
tion to know what Administration
Products Corp., which has been sold.
found for Garment, who briefed Mr.
policy is. It's a sort of a two-way
Goldberg has a law degree from Har-
Nixon for an important campaign
street."
vard Law School and served in 1959-
appearance before a key Jewish um-
In April 1969, Fisher was named
60 as legislative counsel to the Small
brella group, the Conference of
as a special adviser to the President
Business Administration.
Presidents, in 1968.
on urban and community affairs. In
He has been active in GOP cam-
Garment is an alumnus of the
November 1969, the President estab-
paigns since 1956. Before assuming
"Nixon firm," now known as
lished the National Center for Volun-
his Nixon campaign staff role, he
Mudge, Rose, Guthrie and Alex-
tary Action and named Fisher as
was New England chairman of the
ander. Another alumnus is Attorney
chairman of the center, a privately
Anti-Defamation League, a division
General John N. Mitchell, who is
financed clearing house for volun-
of B'nai B'rith.
likely to play an important political
tarism. In February 1970, Fisher re-
"I'm not a power broker," Gold-
role this year.
signed to return to his oil, real estate
berg said in a brief interview. "I
In 1968, Mr. Nixon also was
and financial interests.
would like to run as low a profile as
briefed on Jewish affairs by Martin
Warren Adler said that Fisher,
possible because my position is very
R. Pollner, now director of the Office
while in Washington, was "treated
sensitive at this point. Everything
of Law Enforcement in the Treasury
abominably." A Washington lawyer
is still in the planning stage. But
Department. Pollner was an associ-
who has known Fisher for years said:
I don't want to come across as the
ate in what was then the Nixon law
"Between campaigns, Max was ig-
guy who is in charge of the Jews.
firm before being recruited as a cam-
nored and insulted. Now he is ar-
It's far less structured than that."
paign aide by Garment.
ranging for important Jews to have
One of the committee's admini-
"Marty is one of the best guys
lunch with the President. He's the
strators, Robert C. Odle Jr., said
Nixon has," a Jewish lawyer in
coordinator; he's got the portfolio.
Goldberg would spend more than
Washington said privately. "But
"In a sense, events have turned a
half his time working with the Jew-
with Max running the show, I doubt
full circle for Max. He's back, saying
ish community in the coming cam-
he'll ever surface.'
that Nixon is the best President Is-
paign.
Said Adler: "What we were up
rael ever had and that if you don't
Analysis: Fisher is the dominant
against is the "country-club set.' They
contribute to his (1972) campaign,
figure in Nixon political planning
all have Jewish friends. But they
you are going to alienate him."
toward the Jewish community. Un-
don't think in terms of Jewish peo-
Fisher said: "The President has
der Fisher's management, some
plehood while the Jews around
been more than fair in his dealings
strains have developed behind the
Nixon don't regard themselves as
with me. I was offered a position in
scenes. Among them:
Jews."
DETERMINED TO BE AN
ADMI KING
By EP NARS, Date: 3-29-82
E.O. 12060, Section 6-102
CONFIDENTIAL
DOCUMENTARY FILMS
CAMPAIGN and CONVENTION
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
February 8, 1972
WASHINGTON D. C 20006
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
THROUGH:
JEB S. MAGRUDER
SUBJECT:
Documentary Films
The following presents a recommendation for documentary films
for use at the convention and during the campaign. The conclu-
sions attempt to blend political judgement with political and
audience research. We are asking in this memorandum for your
approval of the concept we have for these films, the general
budget, and the authority to proceed with script outlines and
specific budget items.
This project has been delayed several weeks in order to accumu-
late more research data and we feel the delay has been justified
by the help which the new information has been to us.
This film project brings together several separate interests under
one umbrella. Convention plans have provisions for three docu-
mentary films. Since the convention will have network exposure,
its films can be compatible with any films used during the cam-
paign. Preferably, all would be produced by the same company.
Also, shorter "commercial length" film can be extracted from the
longer versions for television spot use during the campaign.
Because of the cost of a project of this nature, and the long
production time required, it is most important that the films
be written to very specific objectives. The objectives listed
below have been developed after Consultation with key White House
and campaign staff members. The most significant contribution
has come from research supplied by the campaign polling group.
This research is not.yet available in its entirety. Also, included
is intelligence from the Democratic National Committee which has
been helpful.
CONFIDENTIAL
CONFIDENTIAL
Our objectives are as follows:
1. To provide a greater dimension to the President's perceived
personality. Our research indicates that the President is
perceived as a man with a single dimension. He is accepted
as hard-working, competent, and professional. Other qualities
are not well-defined. It is important to convey his imagination
and leadership, and to show his concern and compassion. A
greater dimension in personal warmth can substantially enhance
his overall image.
2. To show the progress of the President's 3 years in office
against the complexities of the job and the problems he
inherited. Research indicates that the President is credited
with "doing the best he can". The general thrust of the opposi-
tion has been an attempt to create a doubt in the minds of the
voters as to the President's performance. The opposition will
be successful with its "It isn't good enough" claim if we fail
to establish the magnitude of the problems facing the President
when he took office.
3. To present the specific initiatives which the President has
presented to solve problems of major concern to the electorate.
These would include the war, the economy, crime, drugs, and
others determined by research and polling information we have
yet to receive.
We request approval to authorize production of the following films:
1. A one half-hour film specifically dealing with the President as
a person. The film should project the President as a "man of
the people", an "uncommon, common man", a man whose personality
has been shaped by his past experiences, his personal discipline
and work ethic shaped by his less advantaged small town boy-
hood, his toughness shaped by his trials in football and by
his two great political defeats, his compassion shaped by the
memories of the loneliness of the past defeat years, and his
vision of the country's destiny by his long experience in the
highest levels of government, and by his extensive travels
while in and out of office.
These characteristics can best be presented by the personal
experiences of those who were close to the President during
this time of high drama. One example to illustrate compassion
is the President, remembering his own return to California by
taxi and commercial airplane following the inaugural ceremonies
of President Kennedy, providing a Presidential limosine and Air
Force One to return the defeated Hubert Humphrey to Minnesota.
CONFIDINTIAL
CONFIDINTIAL
2. A one half-hour film of the Presidential years, showing the
magnitude of the problems he Faced when he took office, the
efficiency with which he has begun to solve these problems,
and the way in which his vision for the destiny of the United
States has become apparent by the new direction he has ini-
tiated in the development of foreign policy.
We must show that the President's best is "good enough" when
measured against the crisis he faced when taking office. We
must show the enormous organizational skill, mental discipline,
and imagination that was required to solve the immediate
problems he faced and still undertake the domestic and foreign
policy programs which will shape the future of this country.
It is most important, however, that this film maintain a major
emphasis on the gut issues of dopestic policy which will shape
the election; jobs, inflation, personal safety, etc.
3. A series of 5-minute film segments should be produced from
the longer documentaries and also from new footage. The
segments would be based on the President's initiatives and
accomplishments such as his measures to end the war, the
economy, crime, drugs, employment, civil rights, and tax
reform (lower property taxes).
4. Convention films. Since the greatest usage of these film
products will be during the campaign, convention films should
be condensed from the half-hour documentaries with the exception
of the film on the First Lady. Ten minutes would be alloted to
the film on Mrs. Nixon, fifteen to the foreign policy film, and
fifteen minutes also to the domestic policy film.
When these convention films are reduced from the longer docu-
mentaries they will be more issue oriented and focus less on
the President as a person.
The operating schedule for the films would be as follows:
February 15
Story Conference
March 8
Script Outline
April 3
Final Scripts & Production Budget
June 5
Rough Cut
July 9
Final Films
CONFIDENTIAL
CONFIDENTIAL
Recommendation
That you authorize the production of films as outlined in this
memorandum at an approximate cost of $700,000.
AG
Approve
Disapprove
Comment
approved
Attached at Tab A is my memorandum to various people at the White
House and on the campaign committee soliciting their views on the
principle
documentaries. Their comments are also attached.
on2/8
on
At Tab B appears excerpts from a Democratic National Committee
research memorandum.
At. Tab C is background information on this project.
PETER H. DAILEY
Attachments
CONFIDENTIAL
&
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON. D C 20006
January 6, 1972
(202) 333.0920
MEMORANDUM TO:
FROM:
PETER H. DAILEY
SUBJECT:
Documentary *Films -- Convention and Campaign
It is vitally important that the objectives and use of films be
agreed upon in advance, prior to making a major financial commit-
ment. As of now, there are diverse thoughts as to what type and
how many films are needed.
The need for documentary type film during the convention is gener-
ally agreed upon. The use of a film documentary during the campaign
period is still under discussion. You could help us clarify our
thinking by giving us your thoughts on the subject as to style,
length, usage, and scheduling of such a film.
Some points for your consideration:
1. Length
Half-hour VS. hour: is an hour the proper length, or too
long? Are two half-hours better than one one-hour?
2. Subject Matter
A film on foreign policy only? A review of the first
three years in office, including both domestic and foreign
policy? How should issues and/or accomplishments be weighted,
i.e., the war, the economy, drugs, crime, busing, taxes, etc?
Should the film concentrate on personal qualities of the
President? If so, which? A documentary is historical in
its perspective. Will the campaign in the final stages, need
more weight on the current aspects of the Administration?
-2-
3. Style
The President, as the incumbent, will have large television
exposure in general news coverage. In the 1968 campaign that
exposure was controlled to a great degree by the campaign
committee. How is a dichotomy avoided between the controlled
documentary and general TV coverage.
4. Usage and Scheduling
When should the film be used? In your opinion, when should
the film(s) be scheduled for greatest impact?
For the convention, these films have been planned:
1. Foreign Policy
2. The First Lady
3. Presidential Promises Kept
While the use is somewhat different, should the films (except the
First Lady) be handled differently in style or thrust than the
major documentary, 15 one is to be made.
Do you agree with this subject matter? If not, what do you believe
the convention films should be.
Please consider the questions raised as guidelines only. We will
appreciate any comments you wish to make.
It would be most helpful if your reply could be in our hands by
January 15.
CC: Attorney General
Jeb Magruder
He'd 1-11-72
4.55pm
Jm.
THE WHITE HOUSE
WASHINGTON
Janua ry 11, 1972
MEMORANDUM TO:
PETER DAILEY
FROM:
PAT BUCHANAN
For a documentary on the President, would recommend a one
hour film, the focus of which should be the career of the President,
how he was involved in writing the&Marshall Plan, some back
footage from those years; show him with Eisenhower in 1952, at the
Bridge at Andau, in Caracas, in Moscow, perhaps even footage
from the 1960 campaign, show him traveling in 1967, etc. And
then zero in on the Man and his Times, the crisis in 1968 which
brought to the fore the best-prepared man in history for the
American Presidency. Show the President in those days, the
horrors of 1968, and then go through the changes - - the winding
down of the war, end of city explosions and campus disorders --
he brought us through the storm routine.
The points being emphasized here are that the President was a
significant figure in American and world history when Muskie was
a nothing in Maine, that the President has far more experience and
background and knowledge to deal with the crisis of the modern
times, here and abroad, that be has brought US through the worst
domestic crisis since the Civil War, and that compared with Nixon
the other fellows are light-weights.
As for the convention, I would drop "Presidential promises kept,
11
ihis is hardly consisten with the "bokl innovative initiatives" which
agree
in effect have dumped one old policy after another over the side.
The Presidential Promises Kept should not be a film or title in
itself since there are too many Presidential Promises which
we were not able to keep, and the Democrats would have a field
day with that as would conservative Republicans.
Methinks that fairly early in the campaign the films should be used ---
as more and more people have their minds made up by the time you
get down to the closing days and at that point in time, not
advertising, but dramatic events are the factors which can swing
votes.
-2-
My idea then is sort of a Quarter Century, the Political
Biography of Richard Nixon, with emphasis on his tremendous
record in public service -- dating back years; and the 1968
horror show, and how he was the Man for his Times who brought
us through the storm and who is the man to lead us ahead into
the uncertain future. You can have confidence in the President, etc.
Buchanan
I basically greet No.
but on hours with of 65
January 17, 1972
MEMORANDUM FOR:
PETER DAILEY
FROM:
HARRY S. DENT
As a general rule, I think film documentaries should be kept
to one half hour or 45 minutes, but if we are going to give an
overview of the Administration to include foreign and domestic
policy--which I favor-then I think we might have to go as long
as one hour to get all of this in. For instance, one film to
be shown at Republican meetings and pro-RN rallies around the
country could be one hour in length with an overview of foreign
and domestic policies and a little buildup on the President
personally, including the First Family. We should include in
this the salcable points for the Administration. They should
be given to those in attendance in the form of a brochure, so
they will have the selling points to remember and use as they
go about speaking favorably for the President.
Having been a state chairman, I can tell you that even a one
hour overview of the Administration would be well-received and
bicycled all over the state to the various county committees
as well as to a state committee meeting. We could use this
type material to shore up our support among Republican troops,
some of whom will be a little disillusioned with the Administration
after McCloskey and Ashbrook get through with their primary
stints.
We might also have a boiled down one half hour version for use
before civic clubs and other groups that might not be willing
to sit for a full hour, as most Republicans and campaign workers
would be willing to do.
Anytime we can get moving on an overall general film to be
used among Republican troops would be okay. Then we could
come on later in the campaign with a more updated version that
could cover whatever fruit we harvest with the trips to Moscow
and Poking.
Peter Dailey
January 17, 1972
Page 2
The point I am making is that when you can get an audience
I think you should give them the full overview of the
Administration and not just foreign policy alone.
In making any film presentation the President can be built
up as a bold leader willing to realistically face the issues
of the day as the issues and accomplishments are presented.
His foreign policy initiatives and the winding down of the
war in Vietnam should get top billing as should his bold
actions on the domestic and international economic fronts.
There is much hay to be made in his bold moves to restore
U. S. economic muscle on the world scenc. Our record on
crime, drugs and the various reform programs of the
Administration should likewise get attention, also the fact
that the President has visited every state--show him meeting
with the people all over. The Family can be brought in at
the end of the film.
Another point which should be brought out is the fact that
he became President at a most difficult time with many
obstacles in his path, such as a hostile Congress, press,
bureaucracy, so forth and so on, making sure, of course, that
this is handled in a very subtle but effective manner. People
need to know that he is accomplishing a great deal under most
adverse circumstances.
THE WHITE HOUSE
WASHINGTON
January 14, 1972
MEMORANDUM FOR PETE DAILEY
Here are a few general thoughts about documentaries:
1. The President was elected in 1968 basically because his
personal qualities were seen a the right ones for the times -
by enough people. Humphrey had to carry the negative features
of the incumbency without any of its benefits. I imagine most
would recognize that the campaign theme this time around
is still "The man for the times" - except that the man is now
President, which helps.
2. Assuming I'm correct that the basic proposition a Nixon
documentary must support is that the President is in fact
proving himself the right man for exceptionally difficult times,
we have an essentially intellectual proposition which must
be addressed in dramatic terms. The key then would lie in
great discipline in the focus of the documentary. It would
have to identify and pinpoint the effective leadership qualities
of the President, marshall the supporting evidence and under-
take to make its selected point with great clarity. If the
documentary is all over the lot -- trying to establish that RN
is warm and folksy as well as tough and cerebral -- it will
not be effective. (Another documentary could deal with the
human side of the President, the family, etc.)
3. I set out my own views on the President's strongest qualities
in a speech last winter and this is how the language went (a
copy of the speech is attached):
The premium qualities of a president for this moment in history
are related to its frustrating complexity.
-2-
The nation needs coolness more than clarion calls; in-
telligence more than charisma; a sense of history more
than a sense of histrionics. It's not important that a
president be loved or lovely or charming because the times
will not let him be perceived that way even if he deserves
to be.
What matters is that be have the constitutional toughness,
discipline and flexibility needed to discharge his constitutional
duties in an impossibly difficult time.
"
4. How to translate these generalities into persuasive film
is the creative problem. A couple of thoughts: the film will
have as one objective conveying a sense of a wide range of
Presidential projects underway which should not be aborted
grod
midstream. The film has to document what is taking place;
it must be drawn from available footage (or footage to come);
and it must also have a distinct point of view. A film story
of the hard news events of the first term put in an explanatory
context by narratives and interviews with the President as
narrator, and/or a group of interview-type commentaries by
the President might achieve this point of view. (The last few
minutes of the "Day in the Life of The President", and the
1968 interview - documentary might be looked at as models).
5. The value of intercutting the President's comments
(recorded in September or October) with film from the previous
years (news conferences, TV news film, Navy films, etc.)
would be that it would be current, it would be an addition
to the documentary elements (the President's evaluation of
history), it would be flexible, and it would be the man himself -
not strained through third-party editing. For example, the
President's tense, gutsy night-time press conference after
Cambodia, followed by his relaxed, current evaluation of that
moment in history and how and why the student commotion ran
its course in the following months would be good history and
-3-
even better theatre. :In a sense, the President would be
writing part of his "book" via television. (A set of commercials
drawn directly from current press conference situations would
carry out this sense of directness and realism.)
6. I don't have any useful thoughts on film lengths, nor do I
have anything to contribute at this point about issues and events
to include. Most are fairly obvious. The people involved in
preparing the film will have to sit and look at footage for days
before ideas emerge and jell. (And don't forget Bob Haldeman's
foolage; my guess is that less than stúdio quality film will work
fine provided it is all held together by high-quality connecting
material which is uniform in tèchnique and approach.) Any such
approach would require a producer-director who would have the
President's absolute confidence and could work with him comfort-
ably and effectively.
(an
Leonard Garment
attachment
RICHARD NNW AMERICAN REVOLUTION
By LEONARD GARMENT
From 1241 To 1923
1 have been Intelgred by a 1952 mono-
Both recegnize the demand for greater
graph on cyclical change in American
attention to domestic problems.
foreign policy. publi hed by a man
Both recognize the anzious and Impa-
The architect of the Nixon Revolution,
named Frank Klingberg in the journal of
Heat mood of millions of individuals.
he President of the Unite States, is an
World Poblics. Mr. ElingSerg argues
The President's officies are 3 refiered
open-minded revolutionary in that be is
persuctively that foreign policy surce
response to A passionste motil and are
less interested in preserving the system
1776 has alternated Fetween 21-year in-
destined, at least in the short
than he is in making it serve, and to
trovert planses and 27-year extrovert
less than universally safisfying. But they
make jl serve be is willing to recon-
phones, the irresistible force for change
may serve :s & sort of "unive good"
in each cas being a swing in national
: ruct it.
to absorb and Chmp out STATE of the
A revolution In the way the federal
mood it reacts against the characteris-
potentially wrecking consequences of in
overnment transacts business must U
ties of one phase and gradually shifts to
aggerated impationce.
the other.
place to deal with the debris of decades
He predictod that the extravent period
These Pre extraordinarily difficult
f burequerate inducending. It is essen-
ral to create New power centers through-
begun by Pearl Horber in 104 would ci.d
times for popular government 10 beckpape
about 1000, with the turn in mood pivot-
ular." In the discharge of his duller
out the country; Washin too can't do it
or that will. A deficilive sorting of
ing on "heavy moral implications" com-
president must not responsibly. and toke
actions and goven ment levels is the
planded of "the appirations of the people
SO be must sacrilice popularing,
of
Aria with special repersensions
with one group, the next day with :-
ral system is long overding, and au-
from America's OWN moid problem."
other. This is not 10 soy the
Crity and m noy must 1.e distributed in
One need not buy the whole analysis to
is the leader's la:: unpopular positi
glil of experience and centemporary
calitics 50 these different levels can
take from it sober second thoughts about
can PER out to be ti:e most popular
the possible magnitude of the forces in-
course.
sally work.
pelling our grevitation fowerd domestic
Risking Unpepplarity
Danger Of "Romance"
concerns new and in the years alread.
It is to say that risking unpopularity,
Simply stated, we know limits; we
All The Revolutions
and all its consequences, is visat provi-
!now that unless we 1:1 Polatello deter-
In R recent lesse of Fortune James
dents are required is do. Divorsity and
mine the shape (f its buildings, we in
Washing will never have time 10 de-
Reichley applies cyclical therry 10 Ainer-
confilet :re too deoply ingral: 55 in our
ican party politics, while from a recent
times for unity to be much more thank
termine the shape ( : the mation
Atlantic cover the sculptor Jecques Lip-
noble ideal: The contesting in: rests-vo-
1 recognize the danger 01 what might
chitz tells HS. "Lite goos in cycles
litical, diplemitie, generational, raci
be called the "remence of deet cicaliza-
There's nothing new under the sun
regional, economic-are simply Indian-
tion." Bet decentralization is a direction
only Late of it."
ble of being hammered or called
state of unity. We must kimb live with
and a theme, not a fetish 211 idented
The "more" of the current Inward
mood of the nation are factors which
the conditions of the day.
cal straitjed Simplicity is a fine thing
multiply the rate and intensity of the
Max Ways, In Fortune last year,
when it comes to delivering olemier, but
national furning: the technological revo-
the point that, "for surgh demands d
philosophic realness docum't count when
lution, the participatory revolution, the
our times repre. in lies, the state)
it comes to deliverit services. When ?
civil rights revolution, the revelution of
vigor of our speciety, its insistence type:
national approach is recied and will
work otter, we will take that road. The
rising defices; the New yenth, the
larger rele in Iife for every For
idea is to legale, rd ablicate, Wash.
new styles, the new communications, the
there is NO denying how difficult i! vill be
to maintain a new ary mean the d so-
ingion's let
new cused MDRS, the new everything--
cial cohosica in the fact of riches in-
Only Reginning
all have Ci. timed to shrink the time
manis for wider 1 wider distribution
shorizens and patience of millions of
of power.
Much in of the President's demi
Americans virtually to исго. The hi-
program exists in proposals than in 1110
man cry is for "netion now" and to ask
The Pronking Qualities
tice, and V% re only Leght leg to move
for patience an institutions labor to re-
from intent :- achievement. But souner
"There's TO prespect c! per
spond is to whisper into a gale.
quiet, no point of rest, aload.
or Sater, in 600 form or another, flacagh
But institutions have their own fightly
and trouble will multiply as the
one or another coulition of persons and
forces, and despite the Rube Goldberg
turning circle. A quarter-centary of laws,
education rises, 25 more jobs
pyramid of logislative and special inter-
bureaucratic traditions, programs,
personal judurent, as at enter
treaties and concepts of D: Genal self-in-
of individual wills come into
est obstactes, the Presid t's r. Can pro-
terest has a momentime of its CAWN that
autocratic authority diministres.'
posals will breame law. The (, ention is
not whether the Nixon Revolution will
survives and continues to push the nation
The premium qualities of a F.
prevail. but when.
along 2" earlier course. The clash, the
for this moisent in history 018
That it will provail is inevitable be-
time bg between individual demands for
its frustrating complexity.
cause it answers no! only the long-over-
change and the slow-motion response of
The nation needs coolures my
due need icr redefinition of the federal
clarion calls; intelligence mm
institutions creates tremendous tensions.
role but, incre important, because it is
charisma; senso of Distory mor
The Nixon Revolution and Nikon Doc-
moving to fefill a deeply fell wish of
sense of hishionics. It's 1.01 is
trine are alike in their effort to redesign
people everywhere to have closer to
that : president be loved er 1:
basic institutions of national and foreign
home. within reach of their brands, the
charming because the times will
policy to provide for an orderly transition
machinery that controls their lives.
him be perceived that way OVT
through a disorderly time.
In short, these are ideas whose time
deserves to be.
Both have DS their central theme the
has come; and American life is getting
What matters is that he have
better because of them.
need to redistribute power toward reduce-
stitutions! toughness, discipline
ing the excessive domination of the Unit-
bility needed to discharge his
Yet this seems barely to scretch the
ed States (or federal) role and stimulat-
surface of a mood of diseatis/action in
ing local involvement and energies in-
tional duties in an impossibly
time.
the nation that stretches in an almost
solving essentially local problems.
unbroken Inc. over E.v. last six or seven
Both recognize the limited wisdom,
years. Real progress is being made In
limited reach and limited energy and
every area of our national Me: our in-
resources of Washington in dealing with
volvement in Victnam has been cut and
the range and diversity of problems in
we are moving publicms of poverty,
the world and nation.
hunger, race, the environment, the aging,
education, health are being addressed,
seriously and stendily; power and partic-
ipation is greater then ever in our histo-
ry. Stifl the index of human disentisine-
tion rises, and not just with federal gov.
ermment but with all governments, with
all burenuerteies, with every Institution
from church in any-all Incur impati
ence, dissatisivation, hostility,
Without anything 10 and-
thous: a united Held therey to reconcile
Baltimore Sun, April 11, 1971
all strands as currects of contain mary
thought, I would schmit find the moods
poiling the national are for
stronger and deeper than 1. unually ad-
mit. We :-:- balls 55 not 11 rely by the
surface currets of public opinion but by
if Metory.
totally
January 27, 1972
MEMORANDUM FOR:
PETER DAILEY
FROM:
W. RICHARD HOWARD
writ
SUBJECT:
Documentary Films
I'm returning the attached memo to you for your information.
Chuck Colson has made certain notations on it that we hope are
helpful to you in your planning:
1. Mr. Colson indicates that a documentary is the best campaign
film for an incumbent and should definitely be used.
2. He indicates that everything should be in half hour lengths rather
than hour lengths. Two half-hour shows are better than one one--
hour but it's conceivable that the two shows could possibly be
produced so that they could be combined into a one-hour show if it
became important.
3. Mr. Colson indicates that any films should include both foreign
and domestic policy. He also indicates that the films must be
readily up-dated because during the last few weeks of the cam-
paign you can expect several major events to occur and those
should be included if at all possible.
4. Mr. Colson indicates that the five weeks prior to the election are
the time when films will have the greatest impact.
5. He hopes that regarding Presidential promises there is a domestic
emphasis and in fact we should be careful not to neglect the domestic
side. He agrees that films should be used in different ways and that
a convention film can be highly partisan for motivating our partisan
workers while a general campaign documentary should be in a much
lower key.
I am also forwarding to you a brief staff study we had put together that may
include some comments and ideas not yet thought of.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
January 21, 1972
MEMORANDUM
CONFIDENTIAL
TO:
PETE DAILEY
FROM:
PHIL JOANOU
SUBJECT:
Film
Following are my thoughts on film requirements at this stage:
1.
Films should be no longer than 30 minutes in length.
A complete story can be told in 30 minutes; it.will be
faster paced, its use on network television will be
less costly (i.e. a half hour show on CBS and NBC
would more than double the audience of one hour on
CBS). Some films should be shorter, depending upon
subject matter.
2.
In terms of subject matter, we should develop the
following: 30 minute film "The Nixon Years" -- This
would be a documentary on the man, his early years,
serving Ike, the kitchen debates, his victories
and
Tenible
defeats, and his gaining the Presidency. Then
his
inheritance, his actions abroad and at home and his
plans for the future of America. In style, I suggest
the Vince Lombardi documentary, which was aired prior
to the Superbowl, be reviewed. It was simple, believ-
able and emotional.
A 15 minute film on Mrs. Nixon, her role as a wife and
mother, and as a citizen of the world.
A 1.5 minute film oriented towards youth for Nixon.
3.
Usage - - and The film on the President would be used at the
convention and as a half hour network program.
The Pat Lixon film would be used at the convention, at
women's meetings around the country, at state headquarters
rallies, and possibly on local television.
The youth film could be used at the convention to convey
youthful support for the President, and at rallies, re-
cruitment meetings and perhaps in movie theaters -- a major
medium for young people.
CONFIDENTIAL
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
January 21, 1972
MEMORANDUM TO:
DICK HOWARD
wor
FROM:
BILL RHATICAN
SUBJECT:
Documentary Films-Convention
and Campaign
I have received the recommendations of Bill Safire, John Scali,
Dick Moore, and Al Snyder concerning documentary films for
the convention and the campaign. There is no easy way to com-
pile their various opinions on the subject outlined by Peter Dailey
in his memo to Mr. Colson. I have, therefore, attached a copy
of each memo for your perugal.
In an effort to consolidate the information attached, I have pre-
pared the outline below.
There is a general consensus among all of us that the convention
and campaign films should run no longer than thirty minutes.
Dick Moore, however, suggests a major documentary on the
Nixon years that would run sixty minutes. He also suggests a
series of thirty minute films dealing with various subjects.
There is considerable discussion on the subject matter There
is no consensus. Al Snyder, John Scali, and Dick Moore suggest
a separate film on foreign policy. Bill Safire objects. Safire
says that the themes for the film should be: 1) a generation of
peace; 2) the New Prosperity with full employment and no inflation;
3) returning power to the people via tax reduction and revenue
sharing, etc.
John Scali favors a separate half hour on domestic achievements
featuring the comparison theme which would have as its central
point how the President has calmed the nation in the first four
years he has been in office. Dick Moore suggests that in addition
-2-
to a fifteen-twenty minute film on foreign policy, that a twelve
minute film be made about the First Lady. He does not agree
that a third film should be made for the convention on any subject.
Al Snyder, on the other hand, believes only one film should be
produced for the convention--the type of documentary that the net-
works would not be able to produce themselves. Snyder suggests
that the film at the convention be devoted, in part, to the accom-
plishments of Mrs. Nixon and should involve Julie, Tricia, and
the First Lady. Al also suggests that this film should concentrate
on the personal qualities of the President and his outstanding
family.
For use on television during the campaign (as opposed to use at
the convention) there is similar lack of accord. Dick Moore sug-
gests a sixty minute documentary on the Nixon years "Nixon-
The Leader to Match the Times" with the subthemes being "Nixon,
The Professional President", "Nixon, The Man Who Keeps His
Promises", "Nixon, The Peacemaker", "Nixon, The Man". In
addition, Dick Moore recommends a thirty minute film on the
President as peacemaker, as well as thirty minute films on domes-
tic achievements and on the President as Man and Leader.
Dick also advises that a series of "short subjects" (five or ten minute
films) should deal with specific topics such as - Nixon and the economy,
Victnam, Crime, Drugs, Health, the Aging, the Welfare, Civil Rights.
Dick suggests a "then and now" approach for each of these.
On the matter of style, John Scali recommends against "controlling"
the President's exposure in the campaign. As a incumbent, Scali
points out, the President does not need the carefully concocted studio
environment news conférences that helped him as a candidate.
Bill Safire's reaction to the request is, "On the question 'How is a
dichotomy avoided' am ambivalent about exacerbating dichotomics.
What's the question? 11
On the matter of usage and scheduling, Safire suggests the films be used
at the convention and in paid time early in the campaign. He also recom-
mends a dog and pony show with travelling speakers at political meetings
-3-
could use these films to advantage. The consensus appears to
be that the campaign films to be used on television should be used
regionally on carefully selected television stations on the days
immediately preceeding the election. The emphasis is on regional
use of the films rather than national use of the films. The feeling
is, obviously, that we can get a better buy regionally than we can
if we go the national route.
THE WHITE HOUSE
WASHINGTON
January 13, 1972
MEMORANDUM FOR:
FROM:
JOHN SCALI
BILL RHATICAN gol
SUBJECT:
Documentary Film
agree
In answer to the Pete r Dailey memo, I wish to make the following points:
1.
A thirty-n inute documentary is always better than an
hour-long version. The only exception would be when
we have exclusive film of a cataclysmic nature that would
sustain an hour-long interest.
2.
One film Clearly should be on foreign policy alone,
featuring the theme, Richard Nixon, the Peacemaker,
the world leader. The visits to Peking and Moscow
would undoubtedly be the lead and highpoints, backing
into the Vietnam ingredient which inevitably would fit in.
The Vietnam segment should be built around a comparison
of Victnam today, compared with Victnain in 1968, with
a vivid comparison in (a) troop levels (b) casualty rates
(c) bombing sorties (d) the vast difference in the
security of the countryside. I would favor a separate
half-hour on domestic achievements, again featuring the
comparison theme which would have as its central point
how the President has calmed the nation in the first four
years he has been in office. By inter-cutting film, one
could show the difference between demonstrators
screaming in the streets, the campuses in turmoil, Black
This et
and white confrontations in the cities, the alarming,
escalating use of drugs, plus the sense of despair that
a
existed in 1968, compared with the scene today. The purpose
should be to drive home how Richard Nixon has "cooled"
the-nation while moving forward to attack the underlying
causes of unrest. The focus should be to pitch the campaign
against 1968, not against any single political foe.
Mr. Rhatican
- 2
January 13, 1972
3.
It would me a mistake to seek to "control" the President's
exposure in this campaign. As incumbent he does not
need the carefully concocted studio environment news
conferences that helped him as a candidate. Now he must
demonstrate that he is the surefooted leader who is
willing to move ahead and speak confidently in varying
settings. To seek to arrange controlled audiences would
be a major mistake because it would look as if the
agree
President were afraid to meet the general mass of the
people. A documentary skillfully put together and used
both nationally and regionally would nct conflict in any way
with this.
4.
The films I have described would be used both regionally
and nationally, on time bought by the Republican
committees and at times of our own choosing. I would
favor beginning shortly after the convention.
5.
Convention films. I favor separate films on foreign policy,
the First Lady, but am strongly opposed to any film on
the theme "Presidential Promises Kept. 11 This latter one
invites a Democratic response on Presidential promises
agree
not kept. Whatever mention there is to be of Presidential
promises that were kept, such as ending our role in the
Vietnam War, should be woven into either the foreign
policy or domestic films. The convention films would be
shorter in length, maybe 15 to 20 minutes at a maximum,
to maintain a fast convention pace, even though, hopefully,
they would be aired by the networks at the same time as
part of the convention program.
6.
Since the Democratic attack is álmost certain to focus on
the state of the economy, 1 would suggest We anticipate this
by putting together a separate half-hour on the economy
as we see it, with the emphasis on the improving condition:
and the goal of jobs without war. This could help reinforce
the image of the President as a forceful leader by giving
promise to how he seized hold of an economy faltering
from massive war expenditures of past Administration,
invoked temporary wage and price controls and is now moving
film
ahead to meet his goals of more jobs, stable prices squal
opportunity, health care, and education for all Americans.
January 14, 1972
MEMORANDUM FOR PETER H. DAILEY
FROM:
DICK MOORE
SUBJECT:
Documentary Films -- Convention and Campaign
Before we decide what films we should produce, we should
first give careful consideration to two new factors which
will stem from the campaign spending bill:
1. Spending Lim t. We apparently will be limited to
about $8. million dollars for the purchase of TV and
radio time. This means that we must av waste cir-
culation; every dollar must be directed toward the most
effective result. For example, in 1968, when we had no
limit, we bought a great deal of time on a national net-
work basis. This meant we spent money to cover many
states which were citner safe or hopeless.
At the outset, therefore, I recommend We obtain a cost
analysis which will enable us to determine whether we
Right
are better off to concentrate our 'I'V money in strategical
crucial states as opposed to buying time on a national net-
work basis.
It seems' probable that if WC concentrate most of our TV
budget in the key states, we can buy far more spots and
half hours in those states than we could if they were
simply part of a fifty state network. For example, suppose
we find we could buy five half hours in the 20 key markets
for the same total dollars as two half hours on a full
national network. In that case, we might wish to produce
more films to fill those five half hours than we would need
to fill two half hours on the network.
2. Production Costs. The other factor to be considered
is that the Jimit O.1 TV expenditures relates only to pur-
chase of time; it does not relate to the cost of producing
films. Therefore, if we have as much money available as
we aid in 1968, we could produce as great a number and
variety O. films as we wish. If we have a sizeable number
- 2 --
a variety of films rather than rely on re-runs.
In any event, once we decide how much time we can purchase,
we will be in a better position to determine how many and
what kind of films we will need. That is why the time cost
analysis should be undertaken immediately.
Films for the Convention
I believe there are two "must" films for the convention:
1. A 15-20 minute film on Foreign Policy. This would includ
Peking and Moscow trips, a subject WHICH lends itself to color-
ful and exciting footage with a very powerful theme. This film
would be scheduled for the opening night and it seems certain
that the networks would have to carry it. Thereafter it could
be used on local TV, and prints could be made available to
state and local organizations for use at meetings and rallies.
2. Is 12 minute film about the First Lacy. Some of us believ
that a tribute MYS. NEXON on UNITED opening night could be an
extremely exciting and spontaneous event. A film narrated by
someone like Jimmy Stewart could be a highlight, and I can't
believe that the networks could refuse to carry- it. This
would also be available for subsequent uses as in the case
of the foreign policy one.
I recommend that the above two films be confirmed and com-
missioned without further delay.
The above are the only two films our in-house committee
recommended for the Convention. I take it, however, that
others have suggested a third film, "Presidential Promises
Kapt". This conflicts somewhat with our committee proposal
that "Promises Kept" be the theme of the domestic report to
be made in lieu of a keynote address on Monday night. We
had recomended that this be done in brief speeches by four
top spokesmen like Rockefeller, Reagan, Ed Brookeand Howard
Baker. In such cases, I don't think the proposed film would
be needed.
If we do wish to present a third film at the convention (at
this point, I don't t think we should) I would suggest a more
general theme than just "Promises Kept". Thus it could be
the major documentary on the Nixon Administration or perhaps
No
it could be a film about "Nixon, the Hun".
see
failis
- 3 -
Films for TV
In commenting on the length and type of films for TV use,
I am assuming that we will have sufficient money to produce
a number and variety of films. On that basis, I recommend
we consider the following:
A Major Documentary on the Nixon Years (60 Minutes)
I should think the theme should be Nixon, the Leader to Match
the Times and the sub-thenes could be:
Nixon, the Professional President, uniquely equipped
for the you and having the experience and ongoing
relationship 3 which are necessary to cope with the
great resporsibilities and complexities of the office.
(No Democrat can even come close to him on this score.)
Nixon, The Lan Who Keeps His Promises, with emphasis
on the nonestic achievements, played against the con-
ditions confronting the country when he made his ac-
ceptance speech in Miami.
Nixon, The Peacenaker played against his inaugural
address and now he has ended Victnam and moved us
from confrontation to negotiation.
Nixon, The Man, using portions of the Convention film
discussed above.
A Thirty Minute Pilm on Nixon, the Peacemaker. This would be
an enlarged version 01 the convention film.
A Thirty Minute Film on Domestic Achievements. This would
include some or the domestic material from the hour film.
It would emphasize "Promises Kept" and could play against
the Nixon acceptance speech at Miami.
A Thirty Minute Film on Nixon, The Man and The Leader. Whether
or not we use such a film at the convention, we should have one
for the campaign. Its basic theme would be RN's unique quali-
fications for the job -- the Professional President. It would
also deal with his personal characteristics with emphasis on
integrity and courage and his role as a husband and father.
- 4 -
In addition to the above, I think we should consider having
a variety of "short subjects", five or ten minute films, each
of which would deal with RN and a particular issue. They
could include:
Nixon and the Economy
Nixon and Vietnam
Nixon and Crime
Nixon and Drugs
Nixon and Health
Nizon and the Aging
Nixon and Welyare
Nixon and Civil Rights.
Every one of such subjects lends itself to a "then and now"
approach. I expect there is plenty of footage available
showing RN actively involved personally in solving each of
these problems.
Short programs like these can be incisive and dramatic. With
a good time buying operation, they can be placed inexpensively
on local stations in effective time slots, such as following
feature films or sports events. They also provide flexibility
and can be scheduled tactically where polls indicate they are
needed.
- 5
Miscellaneous
Here are some random comments, some in answer to your
questions and some which are volunteered.
Conditions may change this view, but at this juncture I think
we should hold our television campaign until the first week
of October, or even October 7 or 8. It is now only January
and the campaign hetoric is already saturating the airways
as a result of the Democratic candidacies. A long campaign
eventually gets boxing, so if anyone bores the public, let's
let it be the Democrats. When we make our move in October,
our stuff will se fresh and new.
In terms of tone, I would hope that all our films will avoid
bombast and hyperhole. As the incumbent, we can rely on facts.
and performance; the other side must GC: end on rhetoric. But
today's electorate is cophisticated, particularly the young
people and they respect candor and - a low key, tell-it-like-
it-is approach.
In his own campaigning, RN will presumably maintain the
posture of a President rather than a candidate. Among other
things, this should mean that the Nixon campaign will not be
strident or devisive or given to exaggeration. The campaign
films should reflect RN's personal tone in this important
sense.
The recent F.C.C. rule reducing network programing by 30
minutes per night should give added efficiency to the use of
local tolevision. The result of this rule means there will be
good time availability on the major markets between 7 and 8 p.m.,
an hour when television viewing is high, and when our program
would not have to compote against major network programs. Even
more importantly, it would enable us to follow the network news
programs in many cases. The audience which watches the news is
apt to contain a high proportion of persons who would be interested
in watching political broadcasts. In evaluating the officiency
of local VS. network placement, this time availability factor
should be studied.
.m 6 -
* * * *
In general, two half hours are more effective than one
one-hour program. And it may well be that two quarter-
hours are better than one half-hour. The reason I recommend
a major one hour documentary is the reason that Wolper gave:
a one hour program gives a much greater sense of importance
to the subject matter than a half hour. To kick off the
campaign-on-television, the 60 minute program should be
promoted as a major TV special; of a size hich befits the
subject matter, namely, The Presidency Remember that the
major films on both Kennedys were each 90 minutes, and they
held up very well.
1.
THE WHITE HOUSE
WASHINGTON
January 19, 1972.
MEMORANDUM FOR:
PETER DAILEY
FROM:
BILL SAFIRE,
SUBJECT:
Documentary Films: Convention and Campaign
1. Length.
Half an hour.
2. Subject Matter
Not foreign policy only, not historical review.
The film should be on what he's fighting for now, and what he will do
in the years ahead.
The themes are: (1) generation of peace, (2) the new prosperity with
full employment and no inflation and (3) returning power to people, via
tax reduction, revenue sharing, etc.
3. Style
On the question "how is a dichotomy avoided" -- I am ambivalent about
exaderbating dichotomics. What's the question?
4. Usage
At the convention, and in paid time early in the campaign, and as a
dog-and-pony show with traveling speakers at political meetings.
Also, J do not think a film on foreign policy alone should be done - we
should be showing how the President spends a lot of time on issues that
bit the pocketbook. Let's not try to compete with national coverage of the
President's trips abroad; let's do what they will not do for us, thich is
to stress his concern for people here at home.
1
-
B
-
&
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON D C 20006
January 24, 1972
(202' 333.0920
MEMORANDUM FOR:
PETER H. DAILEY
FROM:
KEN RIETZ
FR
SUBJECT:
Documentary Films - Convention
and Campaign
I would question the use of documentary films in excess
of 30 minutes. It is hard to hold the attention of the
audience for this length of time and more than enough
can be said in 30 minutes. I believe the most effective
documentary lengths are 10 or 5 minutes. A substantial
amount can be said in this length, the audience will not
get bored, and the time buys are usually better.
These documentary films will be most useful on television
during the early stages of the campaign. After October 1
less of the documentary length should be used.
The longer documentaries (30 minutes) will, of course, be
valuable for uses other than television. As a substitute
for speakers at Republican and other events, they will be
very useful. While they have been used at conventions in
past years, I would suggest careful consideration of the
disadvantages before they are scheduled at this year's
convention. It would seem that use at the convention of
documentaries would open the campaign to criticism of being
"canned" and "promotional" with a nationwide audience watching.
I cannot imagine the networks allowing the films to be shown
without comment throughout. If the plan to use film at the con-
vention is continued, I would suggest it be limited to one film
and that the subject matter be foreign policy.
cc: Jeb Magruder
DETE
BE
AN
CONFIDENTIAL
12:
E.O.
6-102
By
El
important phrase on the positive side is "pulling out the
troops " Should things change in the current withdrawal
efforts, we can expect the attitudes of youth to also
change dramatically.
Overall, we find that the President still very
much manages to maintain a delicate balance. Poor personality
(11%) is balanced by good personality (9%); has not done
anything (7%) by not afraid to take a stand (6%); cannot
make decisions (7%) by gathers facts before he decides (6%);
communicates with the people (4%) by does not communicate
with people the THE and deviloide policies,
the positive side only slightly outweighs the negative side.
Nixon's greatest weakness lies in the fact that he
does not have any substantial strengths. He may very well
indeed be doing the best he can -- but it is imperative that
the public be shown that his best is not good enough. If the
myth is established that the job is unmanageable, then every
Administration bungle will be received with a shrug of the
shoulders. The theme: "Is this the best we can do?" might
be developed. Is Carswel1/llaynswo.rth the best we can do?
Was this slow withdrawal from Victnam the very best we could
do? Is six percent unemployment the best we can do? Was a
do-nothing program until there was an economic crisis the
best we could do?
SUNFIDENTIAL
13,
The next table shows pointedly why it is 50
important for the development of some refutation for the
"doing the best he can, " syndrome.
All respondents were asked: "Tell me if you tend
to agree or disagree with this statement -- He (President
Nixon) inherited a lot of tough problems and is trying to
solve them the best he can. "
III: INHERITED A LOT OF TOUGH
PROBLEMS AND IS TRYING TO SOLVE THEM
THE BEST HD CAN
Total
Democrats
Republicans
Independents
%
10
%
%
Agree
85
80
95
84
Disagree
12
16
2
12
Not Sure
3
4
3
4
There is no doubt that sympathy works to the President's
advantage. Seventeen out of twenty people (85%) believe
he is doing his best in a difficult situation. As shown in
Note
this table, there is not too great a difference of opinion
along partisan lines. Four out of five Democrats (80%) agreed
with the statement.
DEFIDENTIAL
14.
As long as the President can maintain thi posture,
Note
he rests upon a springboard that could quickly enhance
his popularity. He can duck the responsibility for errors
in judgement by pointing to the complexity of the
situation he inherited, But should he, on the other
hand, show initiative for positive action, and more,
should he gain results where before there had been none,
he is likely to benefit greatly.
CONFIDENTI
23.
The substance of these results reinforces that which
is fairly well known -- but in a quantitative way. President
Nixon suffers from a bland personality. He, in addition,
gives the appearance of not really standing for anything.
Summary
He has no personal warmth, no color; it is felt that he
has not kept his promises. It is generally agreed that
he took on a very difficult situation, that he is intelligent
and experienced, and that he is doing the best he can,
The forces working in the President's favor fairly
well balance the forces working against him. As long as
nothing visible is accomplished by his Administration, his
position will crode slowly; he is clearly vulnerable in a
personality contest. But should he be able to take the
offensive, to take decisive action in critical areas; the
weight of public opinion will most likely shift in his
favor. They will see a man who has accomplished something
when it was generally believed nothing could be done.
With his penchant for the "bold dramatic stroke" and
his broad powers as the incumbent President, that the
offensive will be taken at the opportune time is a foregone
conclusion. As long as President Nixon can mintain this
noti
stance as an innecent victim of circumstances, the Democratic
Party will be in a tenuous position. It forces the Party to
December 29, 1971
MEMORANDUM FOR
DNIGHT CHAPIN
JEB MAGRUDER
The meeting on the 27th resulted in the following:
a) No decision will be made on who will produce
film documentaries until there is a clear statement of
the objectives and uses of such film.
b) Pat Buchanan, Leonard Garment, Frank Shakespeare,
Dick Moore, Cliff Miller, Bill Safire and Bill Carruthers
will be asked to submit written opinions as to objectives,
usage, and content of these films to us.
c) David Volper will be asked to submit his thoughts
and will be paid.
d) If legal, Bruce Herschensohn will also be asked
to submit his opinion.
No will ask that all views be available before January 15.
PETER 11. At
PHD/jm
chrono, file, Magruder, Joanou
December 10, 1971
MEMORANDUM FOR:
PETER DAILEY
FROM:
DWIGHT L. CHAPIN
of
SUBJECT:
David Wolper
Bob Haldeman has no objections to the hiring of David Wolper's
company for the purpose of producing our 1972 documentary. The
recommondations as to the number, content and budget of any films
Wolper may produce have not been approved. Our next step, as we
are all aware, is to submit specific recommendations on these films
to the Attorney General and Haldeman.
11
It is recommended that you meet with Mr. Wolper perhaps along with
Bill Carruthers to solidify the understanding and next step. As you
will recall in my office the other day, you indicated that a tough stance
should be maintained with Wolper throughout the association. The logic
of this is obviously endorsed by Bob Haldeman and it would be hoped that
both you and Carruthers will sce it is carried out.
Once again, when talking to Wolper, please emphasize the accessibility
problems which will be faced in terms of shooting exclusive film of the
President. It is most important that Welper a ccept the problem now.
In addition to covering the above with Wolper, it is understood that you
will talk to Bruce He rschensohn and inform him of our decision. You may
want to suggest that USIA do a documentary film on President Nixon.
Pat Buchanan recommended this film for the purpose of increasing the
President's popularity abroad and to get Herschensohn acquainted with
the film on the President as security in case a midstream change would
become necessary for some unseen reason.
CC:
Job Magruder
Dick Moore
Bill Carruthers
1
is
A
C
&
TEMORANDUM
THE WHITE HOUSE
WASHINGTON
November 16, 1971
MEMORANDUM FOR:
DWIGHT CHAPIN
FROM:
MARK GOODE
This morning's meeting on a film covering the President's first
term produced the following results:
1. General agreement was reached on the theme of the film.
In brief, it would be "Promises Kept". The President's
acceptance speech would be used as a basis for pointing out
that no wild promises were made in the heat of the campaign.
Those commitments discussed have been fulfilled or are
being fulfilled.
2. Scali feels very strongly that a producer or production
company should be employed to put this film together.
His suggestion was that we contact John Secondari and discuss
a possible deal with him. Scali is uncertain about the figures
Secondari would ask, but feels he might interest him in taking
this project on a speculative basis. He has recently left ABC
to become an independent producer, and it was felt that he
might be interested in taking on a project such as this with an
eye to future relationships. He, along with his wife, would
handle writing and producing chores.
3. More along the lines of our earlier discussions, the basic
organization of this project can remain in-house. As we
discussed, I will attempt to free myself of other projects to
whatever degree is deemed necessary. We will also investigate
recruiting the services of Al Snyder 10 assist in organizing and
coordinating the project: In this case, an outside firm would
still have to be employed for the actual production and post-
production elements involved in this film, i. C. printing copies
of film selected, editing, sound transfers, scoring, filming
stills, opticals, titles, recording and narrative, etc.
Having very little to go on in estimating costs at this point,
a wild figure would fall somewhere between $25, 000 and
$:0, 000. In addition, the employment of a writer is deemed
most desirable. His fee would have to be negotiated.
4. It was agreed that whichever course is taken, having an even
acceptable finished film in 3-4 weeks is impossible. If an outside
producer is to be hired, a schedule would have to be discussed
with him. If, however, this is to remain as an in-house package,
the following schedule is suggested:
a) research, gathering and coordination of material
by Price's office - one week.
b) writing and polishing of the script by a writer
working full-time - one week (if the script were to
be written by White House staff members - 2 weeks).
c) selection, printing, editing, scoring, etc. of film
(including selection and filming of stills) - 4.5 weeks
(this estimate can be better pin-pointed when the script
has been completed). Total time involved, therefore,
if the project is launched immediately would be 6-8 weeks.
As discussed, the film would be put together basically from
available film footage, stills, and wherever necessary,
video tape to film transfers. Its appeal would be positive
and emotional.
Obviously, the decisions which need to be made at this point
are those concerning money and personnel. Having these, we
will move ahead as soon as possible.
One final note, we have been discussing this film in terms of
30 minutes in duration. However, in reviewing Gordon Strachan's
memorandum of October 26th, I have found reference to the
length of 20 minutes. If it is to be 20 minutes, adjustments
will, of course, be made in the above estimate on time and
finances.
CC: John Scali
Dick Moore
Ray Price
Frank Leonard
Job Magruder
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
November 15, 1971
9:00 a.m.
URGENT
MEMORANDUM FOR:
MARK GOODE
FROM:
DWIGHT L. CHAPIN
SUBJECT:
President Nixon The First Term
Within the next few weeks we must produce a film on the Pre sident's
Presidency to date. This film is to be used at Republican events
around the country to promote the President and his accomplishments.
It is to be emotional and not necessarily rational in hitting all the
vital points concerning what he has done.
The film is to have a three minute or SO ending, consisting of pictures
(or whatever is best) over which an audio message from the President
could be inserted for any given event. This, for example, could have
worked for the Griffin and Tower dinners and would be used for teas
in New Hampshire and possibly other primary states. It is anticipated
we will have prints circulating all over the country.
Reading a film like we're talking about takes a good deal of time
to perfect. We will look at this as a crash project and will clean it up
and perfect it over time. Therefore, per the Attorney General and
Haldeman, we will move out quickly.
This film should, in addition to the above, build and emphasize foreign
policy although some domestic points will need to be made. Include the
wedding. Still photos may be desired in certain segments. It is
suggested that perhaps it show the President entering for his inauguration.
His appearances of Nebraska and Kansas State should be used. Film from his
foreign visits should be utilized. The show should be a film version of a
"Monday" special. We will do the best we can and as quickly as possible.
Monday afternoon or Tuesday morning at the latest we should meet with
the following: John Scali, Frank Leonard, Ray Price and Dick Moore.
2
Our purpose will be to make assignments and to assign deadlines.
Wc want th S film finished within 3 to 4 weeks.
Take this as your primary project for the next month.
CC:,
John Scali
Dick Moore
Ray Price
Frank Leonard
Jeb Magruder
DATE:December 3, 1971
TO: Bill Carruthers
PETER DAUG
FROM:
Conrad Holzgang
SUBJECT: Nixon Films
David Wolper said we would be very happy to distribute
for the client all the programs in foreign and domestic areas.
We would take the normal standard distribution fees and
the normal distribution expenses and all profits would be
given to the client.
With regards to possible sale of stock footage to Teddy
White and/or any other sources, The Wolper Organization will
be happy to handle this on a no charge basis other than out-
of-pocket costs. In other words, if we create any costs in
selling the footage we would deduct the costs from the
royalty fees, but all profits from the royalty fees would
go to the client.
I see no reason why we could not get the same $25.00 per 16mm
ft. royalty fee that many of the libraries are presently
charging.
ONE HOUR FILM
The following are comments on the one hour film on Nixon's
past four years:
We have included in the budget a writer's salary for each of
the programs. It is possible that the client may be able to
find a writer that would suffice for our purposes and get him
to donate his time.
Account 002-301 - Travel and living under writing, we have
in here approximately $2,000 which would allow for two trips
to Washington, D.C. for the writer and perhaps a trip to
Key Biscayne. Depending on how many trips would be required
this figure would perhaps have to go a little higher. This
would be decided when we determine the direction of the show.
Wolner Productions Inc.
Bill Carruthers
December 3, 1971
Page 2
Account 003 Research. We have two researchers in here
which are our type of researchers. We realize that the
client would furnish researchers to help us, but we naturally
have to have our own who know our way of operation.
In Travel and Living Expenses, we have attached a back-up
sheet that lists various trips for the producer which he
would take while looking for stock footage. There is a
small amount for salaried researchers in their travels. We
have left out our library expense and this is covered under
our overhead fee.
Account 004 Producers and Staff. You will note that the
Executive Producer and Production Executive which is
David Wolper and Warren Bush and their secretaries are
included in this budget only. These charges cover all four
shows.
Under Travel and Living for the producer, associate producer,
and any others, we have left this figure open and include the
comment that "all that is not furnished by client will be
billed at cost". Later, we could try to determine a figure
to be inserted here when we know the direction of the show.
Even then it would probably have to be on an actual cost basis.
Account 005 Director and Staff. Under travel and living expenses
the same applies here as under producer and staff.
Account 006. We have left this completely blank for the
narrator and have inserted "to be furnished by the client"
which includes the narrator's salary, his travel and living
expenses and any pension, health and welfare and payroll taxes
that might have to be paid.
Account 010 Production Staff. Production supervisor here is a
one time charge for all four shows. Technical advisor we have
put in a comment "to be furnished by client, if needed".
Account 011 Shooting Personnel. It is assumed that we would
take approximately 6 or 7 people on the Peking--Moscow trip.
We have listed one cameraman for the full shoot and a second
cameraman for the 30 days. The same for the Asst. cameramen
and soundmen. Under grips and gaffers , we have them for only
Bill Carruthers
December 3, 1971
Page 3
30 days of the total. Prop man and/or set decorator, we
have one man in here for only 15 days. Any make-up man
will be furnished by the client. Wardrobe to be furnished by
the client. We did not include. a lighting director in the
budget as our camerman does most of our lighting. I under-
stand though that you will have a lighting director and that
he would be available for our use if necessary.
Helicopter for 5 days and the Tyler Mount for 7 days which
includes shipping on the mount.
Account 012 Shooting. We have two cameras for the full 50 days
of shooting. One would be a back-up camera. One additional
camera for the other 30 days that the second camerman would
be using. Camera, crane, dolly, we have a cherry-picker
for 4 days and a camera dolly for 15 days. Under sound, we
have two Nagras for the full time of the shoot. The
studio rentals and sets, we have included a flat figure of
$2,000 which would cover any platforms and scaffolding and
other building we would have to take care of. Set dressing
and props, a flat figure of $1250 for miscellaneous items
that would have to be purchased or built for shooting. Make-
up will be furnished by the client. All permits and honorariums
of any kind would be furnished by the client. Sicht rentals,
this is to be furnished by client if needed.
Account 013 Shooting Travel, Living, Transportation. Under
travel, meals and hotels, the same applies here as previously.
All that is not furnished by client will be billed at our
cost.
Car allowance, we have allowed for a small truck for 20 days
and two station wagons for 30 days.
Account 015. Any still reproduction costs are to be furnished
by the client.
Under royalty for footage, we have allowed for 10 minutes of
outside stock footage other than Navy footage. The $9,000
is broken down as 360 ft. which is 10 minutes at $25.00 a foot
royalty costs. If we have to purchase any stock footage over
10 minutes, this will be at the cost of the client. We have
not allowed for any still royalty costs as all stills will be
furnished by the client.
Bill Carruthers
December 3, 1971
Page 4
Account 030 Film Editing, Post Production Supervisor. This
is our whole post-production department. That's a flat fee
for all four shows. Sound effects, editing, music editing
and negative cutting; we have a flat fee of $12,500. We
contract these services out and that's what the approximate
cost will be. The lab expeditor is a flat fee for all four
programs.
Equipment Rental. The additional $1,000 includes high speed
library viewer, multi-head movieola and any movieolas the
writer would be using.
Account 032 Sound, Post Production. Under dubbing, transfers
and facilities, this is the cost of our pre-dub interlock and
the cost of approximately 12 hours dubbing the show.
Account 033. We have left the composer fees out as it is to
be furnished by the client. The balance of the music costs
are for two 3 hour sessions for recording music.
Account 043 Other Charges. We have legal fees in here for $5,000
for all four shows. This is outside fees that we pay and not
for our in-house legal work. We have left out accounting which
is covered in our overhead fee. The data processing services
is an outside contractor and is an actual out-of-pocket cost.
ONE HALF HOUR FOREIGN FILM.
All above comments can apply to this show also. Account 015
Stock, Film and Sound Expenses and Royalties. Under footage and
still royalties. For newsreel footage, that is footage other
than the Navy footage for which we had to pay the royalties,
we will try to negotiate in the original deal for the one hour
show, that the fee will cover the cost of the royalty for all
four shows. It has to be understood though that if we cannot
negotiate this that we will have to pay a royalty on the
footage used again for this show. This would be at the cost
of the client.
Account 030 Film Editing. Under projection we have only 30
hours as most of the film will be looked at in the hour show.
That's all the comments on the half-hour show.
Bill Carruthers
December 3, 1971
Page 5
FIFTEEN MINUTE FOREIGN POLICY FILM.
The writing fee on this is fairly low and I am sure we can
only get this price if the same writer does all four shows. If the
same writer does not do it the fee could be a little higher.
Most of the comments on this show could be the same as the
hour show.
Stock Footage Royalties - The same comment here as on the
half-hour show, we will try to negotiate but cannot guarantee
it.
PAT NIXON TEN MINUTE FILM.
Comments on the writer here is the same as on the 15 minute
foreign policy film. We can only get this price if the same
writer does all the four shows. We have left out any ttavel
and living expenses here as it would be done by the original
writer on the one hour show.
Account 011 Shooting Personnel, Make-up and Hairdresser. The
same applies here for the one hour. This is to be furnished
by the client.
Under 015 Stock Film and Sound Expenses, Royalties. The
royalty footage cost is the same here as the previous two
shows. We will negotiate for them, but cannot guarantee it.
The cost would then be the clients.
SPECIAL NOTE: Regarding stock footage and still royalties,
Bill, as we explained to you, in our past experience, the
government footage, i.e. Navy footage, is usually not all that
great. We many times had to go outside to newsreel footage
and to private sources to acquire the necessary footage to use in
a show. If this becomes necessary the $9,000 we have in the
budget for the stock footage royalties could be very, very low.
We will have to pay somewhere around $20-$25 a foot for 16mm
color for newsreel footage, that is, footage actually used in
the show.
Bill Carruthers
December 3, 1971
Page 6
As explained above, we perhaps would have to pay for this on
each of the shows. Even though we will try to negotiate out
of this.
I think the client should definitely be aware that we will
probably need to use outside stock footage to give them the
quality show for which we are noted.
The cost of the 4 shows is:
One Hour Show
$548,635
Half Hour Show Foreign Policy
46,023
15 Minute Foreign Policy
15,878
10 Minute Pat Nixon
31,818
Total:
$642,354
CH:mls
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON D C 20006
January 24, 1972
12021 333.0920
MEMORANDUM FOR:
PETER H. DAILEY
FROM:
KEN RIETZ
hil
SUBJECT:
Documentary Films - Convention
and Campaign
I would question the use of documentary films in excess
of 30 minutes. It is hard to hold the attention of the
audience for this length of time and more than enough
can be said in 30 minutes. I believe the most effective
documentary lengths are 10 or 5 minutes. A substantial
amount can be said in this length, the audience will not
get bored, and the time buys are usually better.
These documentary films will be most useful on television
during the early stages of the campaign. After October 1
less of the documentary length should be used.
The longer documentaries (30 minutes) will, of course, be
valuable for uses other than television. As a substitute
for speakers at Republican and other events, they will be
very useful. While they have been used at conventions in
past years, I would suggest careful consideration of the
disadvantages before they are scheduled at this year's
convention. It would seem that use at the convention of
documentaries would open the campaign to criticism of being
"canned" and "promotional" with a nationwide audience watching.
I cannot imagine the networks allowing the films to be shown
without comment throughout. If the plan to use film at the con-
vention is continued, I would suggest it be limited to one film
and that the subject matter be foreign policy.
CC: Jeb Magruder
Revd
10.15am pm
THE WHITE HOUSE
WASHINGTON
January 14, 1972
MEMORANDUM FOR PETE DAILEY
Here are a few general thoughts about documentaries:
1. The President was elected in 1968 basically because his
personal qualities were seen as the right ones for the times -
by enough people. Humphrey had to carry the negative features
of the incumbency without any of its benefits. I imagine most
would recognize that the campaign theme this time around
is still "The man for the times" - except that the man is now
President, which helps.
2. Assuming I'm correct that the basic proposition a Nixon
documentary must support is that the President is in fact
proving himself the right man for exceptionally difficult times,
we have an essentially intellectual proposition which must
be addressed in dramatic terms. The key then would lie in
great discipline in the focus of the documentary. It would
have to identify and pinpoint the effective leadership qualities
of the President, marshall the supporting evidence and under-
take to make its selected point with great clarity. If the
documentary is all over the lot trying to establish that RN
is warm and folksy as well as tough and cerebral -- it will
not be effective. (Another documentary could deal with the
human side of the President, the family, etc.)
3. I set out my own views on the President's strongest qualities
in a speech last winter and this is how the language went (a
copy of the speech is attached):
"The premium qualities of a president for this moment in history
are related to its frustrating complexity.
-2-
The nation needs coolness more than clarion calls; in-
telligence more than charisma; a sense of history more
than a sense of histrionics. It's not important that a
president be loved or lovely or charming because the times
will not let him be perceived that way even if he deserves
to be.
What matters is that he have the constitutional toughness,
discipline and flexibility needed to discharge his constitutional
duties in an impossibly difficult time. 11
4. How to translate these generalities into persuasive film
is the creative problem. A couple of thoughts: the film will
have as one objective conveying a sense of a wide range of
Presidential projects underway which should not be aborted
midstream. The film has to document what is taking place;
it must be drawn from available footage (or footage to come);
and it must also have a distinct point of view. A film story
of the hard news events of the first term put in an explanatory
context by narratives and interviews with the President as
narrator, and/or a group of interview-type commentaries by
the President might achieve this point of view. (The last few
minutes of the "Day in the Life of The President", and the
1968 interview - documentary might be looked at as models).
5. The value of intercutting the President's comments
(recorded in September or October) with film from the previous
years (news conferences, TV news film, Navy films, etc.)
would be that it would be current, it would be an addition
to the documentary elements (the President's evaluation of
history), it would be flexible, and it would be the man himself -
not strained through party editing. For example, the
President's tense, gutsy night-time press conference after
Cambodia, followed by his relaxed, current evaluation of that
moment in history and how and why the student commotion ran
its course in the following months would be good history and
-3-
even better theatre. In a sense, the President would be
writing part of his "book" via television. (A set of commercials
drawn directly from current press conference situations would
carry out this sense of directness and realism.)
6. I don't have any useful thoughts on film lengths, nor do I
have anything to contribute at this point about issues and events
to include. Most are fairly obvious. The people involved in
preparing the film will have to 'sit and look at footage for days
before ideas emerge and jell. (And don't forget Bob Haldeman's
footage; my guess is that less than studio quality film will work
fine provided it is all held together by high-quality connecting
material which is uniform in technique and approach.) Any such
approach would require a producer-director who would have the
President's absolute confidence and could work with him comfort-
ably and effectively.
lan
Leonard Garment
attachment
RICHARD MEXOR'S NEW AMERICAN REVOLUTION
By LEONARD GARMENT
From 1311 To 1003
I have been Intrigued by a 1952 mono-
Both recognize the demand for greater
graph on cyclical change in American
attention to denicatic problems.
foreign policy. publi had by a man
Both recognize the anxieus and Inga-
The arelited of the Nixon Revolution,
named Frank Klingberg in the journal of
tient mood of millions of individuals.
he President of the United States, is
World Politics. Mr. Elinglerg argues
The President's policies ATC : national
open-minded revolutionary in that to is
persuasively that GUE foreign policy since
response to is partionate mood and are
less interested in pres rvint the system
1770 has alternated Letween 21-year in-
destined, at least in the start
than he is in making i! serve. and to
trovert pleases and 27-year extrovert
less than universally suffifying. But they
:Pake it serve he is willing to recon-
phases, the irresistible force for change
may serve as a sort of "universal gear"
in each ca. being a swing in national
ruct it.
to absorb and damp out some of tip
A revelution In the way the federal
mood as it reacts against the Characteris-
potentially wreeking consequences of is
overnment transpets business must :: le
ties of one phase and gradually shifts to
aggerated impationce.
the other.
place to deal with the debris of decauses
He predicted that the extravent period
These are extraordinarily difficult
I bureaucratic in-browing It is essen-
Tal to create NEW power centers through-
begun by Pearl Hurber in 1011 would end
times for popular government to be "pop
about 1900, with the time in mood phot-
ular." In the discharge of his du'les
out the country; Warbing, a can't do it
11 or that well. A definitive sorting of
ing on "heavy moral implications" com-
president must net responsibly, and toda
nations and government levels in the
pllanded of "the aspirations of the people
so he must sectifice popularity, ene day
of Asia with special repersensions
with one group, the next day with
and system is tox: overdue, and au-
from America's OWN racial problem."
office. This is not to say that murtyrdas
writy and merey must be distributed in
One need not buy the whole analysis in
is the leader's lot; unpopular positiver
1ght of experience and entemporary
take from it sober second thoughts about
can 101n out to be the most popular
calities SO these different levels can
the possible ranguitude of file forces im-
course.
cally work.
pelling our gravitation fowred domestic
Risking Unpepularity
Danger or "Ronnance"
concerns now and in the years shead.
It is to say that rishing impopularity,
Simply stated, we know our limits; we
All The Revelutions
and all its consequences, k what presi-
know that unless we let Pocatello deter-
In n recent Issue of Fortune James
dents are required in do. Diversity and
mine the shape of its Luildings, we in
Washington will never have time to de-
Reichley applies cyclical theery to Ainer-
conflict are too deoply ingrains 3 in our
ican party politics, while from a recent
times for unity 10 be much more than
Emineths shape of the nation.
I recegnize the danger of what might
Atlantic cover the sculptor Jecques Lip-
noble ideal: The contesting interests--po-
chitz fells US. "Life poes in cycles.
litical, diplomatic, generational, recial,
There's nothing new under the sun
regional, economic-are simply Income-
be called the "remance of decentralize-
only more of it."
ble of being harminered or cajoled into:
lien." But decentralization is a direction
The "more" of the current Inward
state of unity. We must les in to live with
and a there, not a fetish or in Mealagi-
mood of the nation are factors which
the conditions of the day.
cal straitic et. Simplicity is a fine filing
multiply the rate and intensity of the
Max Ways, in Fortune last year, mode
when i: COMPT to delivering pleanics, but
national furning: the technological revo-
the point that, "the surgin. demands of
philosophic meatness docun't count when
lution, the pant loatory revolution, the
our times represent, in fact, the social
j! comes to delivering services. When a
civil rights revolution, the revolution of
vigor of our society. its insistence upon:
national appreach is needed and will
rising expectations; the new youth, the
larger role in life for every Fee. Bill
work letter, we will take that road. The
new styles, the new communications, the
there is no denying how difficult i! will
idea is to in: lerate, not abdicate, Wash.
to maintain a notes ary measure of 3.
ingion's lend ership
new consei usess, the new everything--
cial cohesica in the face of riching is
Only Reginning
all have C. timed to shrink the time
mands for wider and wider distribution
horizons and patience of millions of
of power.
Much INV of the Fresident. dem'
Americans virtually to zero. The hu-
program exists in proposals than in prece
man cry is for "action now" and to ask
The Premium Carlities
tice, and V%. only beginning to move
from intent to achievement. But sconer
for patience as institutions labor to rc.
"There's no prespect of THE
spond is to whiper into A gale.
quiet, 1.0 point of rest, sheef.
or later, in 01.0 form or another, through
But inititutions have their own fightly
and trouble will multiply as the
one 07 another coalition of persons and
forces, and despite the Rube Goldborg
furning drele. ! quarter-contery of laws,
education rises, as more jobs
pyramid of legislative and special inter-
bureaucratic traditions, programs,
personal judgment, as at reator
treatics and concepts ! national sulf-in-
of individual wills come into
est chstacles, the Presid TTM pro-
tcrest has a momentum of its OWN that
autocratic authority diminishes.'
posals will become law. The estion is
not whether the Nixon Revolut will
survives and continues to pach the nation
The premium qualities of a DI
prevail. but when.
along carlier course. The clash, the
for this moment in history
That It will provall is Inevitable be-
time leg between individual demands for
its frustrating complexity.
cause it answers not only the lonk-over-
change and the slow-motion response of
The nation needs coolness my
due need for redefinition of the federal
clarlon calls; intellitence mer
Institutions creates tremendous leusions.
role but, more important, because it is
The Nixon Devolution and Nixon Doc.
charisma; a senso of Estoryment
moving to fulfill a deoply felt wish of
senso of histributes. It's not in
trine are alike in their effort to redesign
people overywhere to have closer to
that a president Le loved or le
basic institutions of national and foreign
home, within reach of their hands, the
charining because the times will
policy forprovide for an orderly transition
machinery the controls their lives.
him be perceived that way eve
through a disorderly time.
In short, these are ideas whose time
deserves to be.
Both have US their central theme the
has come; and American life is getting
What matters is that he have
better because of them.
need to redistribute power levend reduc-
stitutional longhness, discipliness
ing the excessive domination of the Unit-
billity needed to discharge his C.
Yet this secins harely in scretch the
od States (or Inderal) role and stimulat-
surface of a mood of dissatisfoction in
ing local involvement and energies in
tional duties in an impossibly
thre.
the nation that stretches in an almost
solving essentially local pr blems.
unbroken Inc over the last six or seven
Both recognize the Emiled wisdom,
years. Real progress is being made in
limited reach and limited energy and
every area of our nation: life: our in-
resources of Washington in dealing with
volvement in Vietnam has been cut and
the range and diversity of problems in
we are moving out: problems of everly,
the world and nation.
hunger, race, the environment, the aging,
education, health are being addressed,
seriously and stendily; power and partic-
ipation is prester than ever in cur histo-
ry. Still the index of human dissatisfac-
tion rises, and not just with federal gov-
ermment but with all governments, with
all with every institution
from church to army-all incur impati
ence, dissutisfortion, hostility.
Without ventering anything 10 and
Hous.as a unified field theory to reconcile
Baltimore Sun, April 11, 1971
all strands and curreds of cuntempecary
thought. I would submit that the meads
roiling fine patienal conseibusness are far
stronger A1 deeper than V.P usually nd-
mit. We 144 baneful net 1:1 rely by the
surface currents of public openion but by
the files of 'ory.
January 27, 1972
MEMORANDUM FOR:
PETER DAILEY
FROM:
W. RICHARD HOWARD
writ
SUBJECT:
Documentary Films
I'm returning the attached memo to you for your information.
Chuck Colson has made certain notations on it that we hope are
helpful to you in your planning:
1. Mr. Colsonindicates that a documentary is the best campaign
film for an incumbent and should definitely be used.
2. He indicates that everything should be in half hour lengths rather
than hour lengths. Two half-hour shows are better than one one-
hour but it's conceivable that the two shows could possibly be
produced so that they could be combined into a one-hour show if it
became important.
3. Mr. Colson indicates that any films should include both foreign
and domestic policy. He also indicates that the films must be
readily up-dated because during the last few weeks of the cam-
paign you can expect several major events to occur and those
should be included if at all possible.
4. Mr. Colson indicates that the five weeks prior to the election are
the time when films will have the greatest impact.
5. Be hopes that regarding Presidential promises there is a domestic
emphasis and in fact we should be careful not to neglect the domestic
side. He agrees that films should be used in different ways and that
a convention film can be highly partisan for motivating our partisan
workers while a general campaign documentary should be in a much
lower key.
I am also forwarding to you a brief staff study we had put together that may
include some comments and ideas not yet thought of.
MEMORANDUM
THE WHITE HOUSE
WASHING
January 21, 1972
MEMORANDUM TO:
DICK HOWARD
wor
FROM:
BILL RHATICAN
SUBJECT:
Documentary Films-Convention
and Campaign
I have received the recommendations of Bill Safire, John Scali,
Dick Moore, and Al Snyder concerning documentary films for
the convention and the campaign. There is no easy way to com-
pile their various opinions on the subject outlined by Peter Dailey
in his memo to Mr. Colson. I have, therefore, attached a copy
of each memo for your perssal.
In an effort to consolidate the information attached, I have pre-
pared the outline below.
There is a general consensus among all of us that the convention
and campaign films should run no longer than thirty minutes.
Dick Moore, however, suggests a major documentary on the
Nixon years that would run sixty minutes. He also suggests a
series of thirty minute films dealing with various subjects.
There is considerable discussion on the subject matter There
is no consensus. Al Snyder, John Scali, and Dick Moore suggest
a separate film on foreign policy. Bill Safire objects. Safire
says that the themes for the film should be: 1) a generation of
peace; 2) the New Prosperity with full employment and no inflation;
3) returning power to the people via tax reduction and revenue
sharing, etc.
John Scali favors a separate half hour on domestic achievements
featuring the comparison theme which would have as its central
point how the President has calmed the nation in the first four
years he has been in office. Dick Moore suggests that in addition
-2-
to a fifteen-twenty minute film on foreign policy, that a twelve
minute film be made about the First Lady. He does not agree
that a third film should be made for the convention on any subject.
Al Snyder, on the other hand, believes only one film should be
produced for the convention--the type of documentary that the net-
works would not be able to produce themselves. Snyder suggests
that the film at the convention be devoted, in part, to the accom-
plishments of Mrs. Nixon and should involve Julie, Tricia, and
the First Lady. Al also suggests that this film should concentrate
on the personal qualities of the President and his outstanding
family.
For use on television during the campaign (as opposed to use at
the convention) there is similar lack of accord. Dick Moore sug-
gests a sixty minute documentary on the Nixon years "Nixon-
The Leader to Match the Times" with the subthemes being "Nixon,
The Professional President", "Nixon, The Man Who Keeps His
Promises", "Nixon, The Peacemaker", "Nixon, The Man". In
addition, Dick Moore recommends a thirty minute film on the
President as peacemaker, as well as thirty minute films on domes-
tic achievements and on the President as Man and Leader.
Dick also advises that a series of "short subjects" (five or ten minute
films) should deal with specific topics such as - Nixon and the economy,
Vietnam, Crime, Drugs, Health, the Aging, the Welfare, Civil Rights.
Dick suggests a "then and now" approach for each of these.
On the matter of style, John Scali recommends against "controlling"
the President's exposure in the campaign. As a incumbent, Scali
points out, the President does not need the carefully concocted studio
environment news conferences that helped him as a candidate.
Bill Safire's reaction to the request is, "On the question 'How is a
dichotomy avoided' am ambivalent about exaderbating dichotomies.
What's the question? 11
On the matter of usage and scheduling, Safire suggests the films be used
at the convention and in paid time early in the campaign. He also recom-
mends a dog and pony show with travelling speakers at political meetings
THE WHITE HOUSE
.WASHINGTON
January 13, 1972
MEMORANDUM FOR:
BILL RHATICAN
FROM:
JOHN SCALI
gol
SUBJECT:
Documentary Film
In answer to the Pete r Dailey memo, I wish to make the following points:
1.
A thirty-n inute documentary is always better than an
hour-long version. The only exception would be when
we have exclusive film of a cataclysmic nature that would
sustain an hour-long interest.
2.
One film Clearly should be on foreign policy alone,
featuring the theme, Richard Nixon, the Peacemaker,
the world leader. The visits to Peking and Moscow
would undoubtedly be the lead and highpoints, backing
into the Vietnam ingredient which inevitably would fit in.
The Vietnam segment should be built around a comparison
of Victnam today, compared with Victnam in 1968, with
a vivid comparison in (a) troop levels (b) casualty rates
(c) bombing sorties (d) the vast difference in the
security of the countryside. I would favor a separate
half-hour on domestic achievements, again featuring the
comparison theme which would have as its central point
how the President has calmed the nation in the first four
years he has been in office. By inter-cutting film, one
could show the difference between demonstrators
screaming in the streets, the campuses in turmoil, Black
and white confrontations in the cities, the alarming,
escalating use of drugs, plus the sense of despair that
existed in 1968, compared with the scene today. The purpose
should be to drive home how Richard Nixon has "cooled"
the-nation while moving forward to attack the underlying
causes of unrest. The focus should be to pitch the campaign
against 1968, not against-any single political foc.
Mr. Rhatican
- 2 -
January 13, 1972
3.
It would me a mistake to seek to "control" the President's
exposure in this campaign. As incumbent he does not
need the carefully concocted studio environment news
conferences that helped him as a candidate. Now he must
demonstrate that he is the surefooted leader who is
willing to move ahead and speak confidently in varying
settings. To seek to arrange controlled audiences would
be a major mistake because it would look as if the
President were afraid to meet the general mass of the
people. A documentary skillfully put together and used
both nationally and regionally would not conflict in any way
with this,
4.
The films I have described would be used both regionally
and nationally, on time bought by the Republican
committees and at times of our own choosing. I would
favor beginning shortly after the convention.
5.
Convention films. I favor separate films on foreign policy,
the First Lady, but am strongly opposed to any film on
the theme "Presidential Promises Kept. " This latter one
invites a Democratic response on Presidential promises
not kept. Whatever mention there is to be of Presidential
promises that were kept, such as ending our role in the
Vietnam War, should be woven into either the foreign
policy or domestic films. The convention films would be
shorter in length, maybe 15 to 20 minutes at a maximum,
to maintain a fast convention pace, even though, hopefully,
they would be aired by the networks at the same time as
part of the convention program.
6.
Since the Democratic attack is almost certain to focus on
the state of the economy, 1 would suggest we anticipate this
by putting together a separate half-hour on the economy
as we see it, with the emphasis on the improving conditions
and the goal of jobs without war. This could help reinforce
the image of the President as a forceful leader by giving
promise to how he seized hold of an economy faltering
from massive war expenditures of past Administration,
invoked temporary wage and price controls and is now moving
aliead to meet his goals of more jobs, stable prices, equal
THE WHITE HOUSE
WASHINGTON
January 13, 1972
MEMORANDUM FOR:
BILL RHATICAN
FROM:
ALVIN SNYDER
NJ
SUBJECT:
Documentary Films Convention
and Campaign
1 believe the convention film should be a half hour in length. A
half hour film is muc 1 easier to handle by the networks, and a longer
film is less likely to he played as part of network coverage of the
convention.
Number four in Mr. Dailey's memorandum of January 6 said that
three films have been planned for the convention, Foreign Policy, The
First Lady, and Presidential Promises Kept. I think this is a mistake.
1 believe one film should be produced for this and I would make it the
kindof documentary that the networks would not be able to produce
themselves. I believe the networks refused to carry Humphrey's
propoganda film at the 1968 Democratic National Convention and
decided instead to produce one of their own that ran in the same time
slot.
I think our film at the convention should be devoted in part to the
accomplishments of Mrs. Nixon and should involve Julie, Tricia, and
Mrs. Nixon as part of this. s candid and exclusive film with the Pres-
ident and his family could be used effectively here. The film could be
narrated for example by Julie and/or Tricia. This film should concentrate
on the personal qualities of the President and his outstanding family. I
don't believe the convention is the place to play a straight campaign film
since this would be premature and largely wasted. A campaign film should
be played closer to the election.
A campaign film also should be a half hour in length and should be
played regionally on carefully selected TV stations in the days immediately
preceeding the election. Such a film might be narrated by a Frank Sinatra
or Grogory Peck to heighten viewer interest. A portion of the President's
conversation with Dan Rather might be used in this where the President
stresses that he should be judged on his performance and not on cosmetics.
-2-
As part of this, several different cuts of McNamara could be used
where he promises to bring the troops home by Christmas each year.
Juxtaposed with this would be the President's announcements on troop
withdrawal with what actually happened. A lengthy segment on Presiden-
tial promises kept and the Democratic promises that were broken would
be very effective.
The film might end by stressing the true new beginning the President
has accomplished with China as opposed to the rhotoric of a Muskie.
January 14, 1972
MEMORANDUM FOR PETER H. DAILEY
FROM:
DICK MOORE
SUBJECT: Documentary Films -- Convention and Campaign
Before we decide what films we should produce, we should
first give careful consideration to two new factors which
will stem from the campaign spending bill:
1. Spending Li: t. We apparently will be limited to
about $8. million dollars for the purchase of TV and
radio time. This means that we must av a waste cir-
culation; every dollar must be directed toward the most
effective result. For example, in 1968, when we had no
limit, we bought a great deal of time on a national net-
work basis. This meant we spent money to cover many
states which were either safe or hopeless.
At the outset, therefore, I recommend we obtain a cost
analysis which will enable us to determine whether we
are better off to concentrate our TV money in strategically
crucial states as opposed to buying time on a national net-
work basis.
It seems' probable that if we concentrate most of our TV
budget in the key states, we can buy far more spots and
half hours in those states than we could if they were
simply part of a fifty state network. For example, suppose
we find we could buy five half hours in the 20 key markets
for the same total dollars as two half hours on a full
national network. In that case, we might wish to produce
more films to fill those five half hours than we would need
to fill two half hours on the network.
2. Production Costs. The other factor to be considered
is that the limit On TV expenditures relates only to pur-
chase of time; it does not relate to the cost of producing
Therefore, if we have as much money available as
ase in 1000 20 areat in mumber and
- 2
a variety of films rather than rely on re-runs.
In any event, once we decide how much time we can purchase,
we will be in a better position to determine how many and
what kind of films we will need. That is why the time cost
analysis should be undertaken immediately.
Films for the Convention
I believe there are two "must" films for the convention:
1. A 15-20 minute film on Foreign Policy. This would includ
Peking and Moscow trips, a subject WHICH lends itself to color-
ful and exciting footage with a very powerful theme, This film
would be scheduled for the opening night and it seems certain
that the networks would have to carry it. Thereafter it could
be used on local TV, and prints could be made available to
state and local organizations for use at meetings and rallics.
2. A 12 minute film about the First Lady. Some of us believ
that a trubute to MIS. Nixon on the opening night could be an
extremely exciting and spontaneous event. A film narrated by
someone like Jimmy Stewart could be a highlight, and I can't
believe that the networks could refuse to carry- it. This
would also be available for subsequent uses as in the case
of the foreign policy one.
I recommend that the above two films be confirmed and com-
missioned without further delay.
The above are the only two films our in-house committee
recommended for the Convention. I take it, however, that
others have suggested a third film, "Presidential Promises
Kept". This conflicts somewhat with our committee proposal
that "Promises Kept" be the theme of the domestic report to
be made in lieu of a keynote address on Monday night. We
had recommended that this be done in brief speeches by four
top spokesmen like Rockefeller, Reagan, Ed Brookeand Howard
Baker. In such cases, 1 don't think the proposed film would
be needed.
If we do wish to present a third film at the convention (at
this point, I don't think we should), I would suggest a more
general theme than just "Promises Kept". Thus it could be
the major documentary on the Nizon Administration or perhaps
it could be a film about "Nicion, the Man"
- 3 -
Films for TV
In commenting on the length and type of films for TV use,
I. am assuming that we will have sufficient money to produce
a number and variety of films. On that basis, I recommend
we consider the following:
A Major Documentary on the Nixon Years (60 Minutes)
I should think the theme should be Nixon, the Leader to Match
the Times and the sub-thenes could be:
Nixon, the Professional President, uniquely equipped
for the JOD and having the experience and ongoing
relationships which are necessary to cope with the
great respopsibilities and complexities of the office.
(No Democrat can even come close to him on this score.)
Nixon, The Man Who Keeps His Promises, with emphasis
on the donestic achievements, played against the con-
ditions confronting the country when he made his ac-
ceptance speech in Miami.
Nixon, The Peacemaker played against his inaugural
address and now he has ended Vietnam and moved us
from confrontation to negotiation.
Nixon, The Man, using portions of the Convention film
discussed above.
A Thirty Minute Film on Nixon, the Peacemaker. This would be
an enlarged version of the convention film.
A Thirty Minute Film on Domestic Achievements. This would
include some of the domestic material from the hour film.
It would emphasize "Promises Kept" and could play against
the Nixon acceptance speech at Miami.
23 Thirty Minute Film on Nixon, The Man and The Leader. Whether
or not we use such a film at the convention, we should have one
for the campaign. Its basic theme would be RV's unique quali-
fications for the job --- the Professional President. It would
also deal with his personal characteristics with emphasis on
integrity and courage and his role as a husband and father.
- 4
In addition to the above, I think we should consider having
a variety of "short subjects", five or ten minute films, each
of which would deal with RN and a particular issue. They
could include:
Nixon and the Economy
Nixon and Vietnam
Nixon and Crime
Nixon and Drugs
Nixon and Health
Nizon and the Aging
Nixon and Welyare
Nixon and Civil Rights.
Every one of such subjects lends itself to a "then and now"
approach. I expect there is plenty of footage available
showing RN actively involved personally in solving each of
these problems.
Short programs like these can be incisive and dramatic. With
a good time buying operation, they can be placed inexpensively
on local stations in effective time slots, such as following
feature films or sports events. They also provide flexibility
and can be scheduled tactically where polls indicate they are
needed.
- 5 -
Miscellaneous
Here are some random comments, some in answer to your
questions and some which are volunteered.
****
Conditions may change this view, but at this juncture I think
we. should hold up our television campaign until the first week
of October, or even October 7 or 8. It is now only January
and the campaign hetoric is already, saturating the airways
as a result of the Democratic candidacies. A long campaign
eventually gets boring, so if anyone bores the public, let's
let it be the Democrats. When we make our move in October,
our stuff will 20 fresh and new.
****
In terms of tone, I would hope that all our films will avoid
bombast and hyperhole. As the incumbent, we can rely on facts.
and performance; the other side must GO: end on rhetoric. But
today's electorate is sophisticated, particularly the young
people and they respect candor and a low key, tell-it-like-
it-is approach.
In his own campaigning, RN will presumably maintain the
posture of a President rather than a candidate. Among other
things, this should mean that the Ninon campaign will not be
strident or devisive or given to exaggeration. The campaign
films should reflect RN's personal tone in this important
sense.
The recent F.C.C. rule reducing network programing by 30
minutes per night should give added efficiency to the use of
local tolevision. The result of this rule means there will be
good time availability on the major markets between 7 and 8 p.m.,
an hour when television viewing is high, and when our program
would not have to compete against major network programs. Even
more importantly, it would enable us to follow the network news
programs in many cases. The audience which watches the news is
apt to contain a high proportion of persons who would be interested
in watching political broadcasts. In evaluating the officiency
of local vs. network placement; this time availability factor
should be studied.
- 6
* * * *
In general, two half hours are more effective than one
one-hour program. And it may well be that two quarter-
hours are better than one half-hour. The reason I recommend
a major one hour documentary is the reason that Wolper gave:
a one hour program gives a much greater sense of importance
to the subject matter than a half hour. To kick off the
campaign-on-television, the 60 minute program should be
promoted as a major TV special; of a size :hich befits the
subject matter, namely, The Presitions: Remember that the
major films on both Kennedys were each 90 minutes, and they
held up very well.
THE WHITE HOUSE
WASHINGTON
January 19, 1972.
MEMORANDUM FOR:
PETER DAILEY
FROM:
BILL SAFIRE
SUBJECT:
Documentary Films: Convention and Campaign
1. Length.
Half an hour.
2. Subject Matter
Not foreign policy only, not historical review.
The film should be on what he's fighting for now, and what he will do
in the years ahead.
The themes are: (1) generation of peace, (2) the new prosperity with
full employment and no inflation and (3) returning power to people, via
tax reduction, revenue sharing, etc.
3. Style
On the question "how is a dichotomy avoided" -- I am ambivalent about
exacerbating dichotomics. What's the question ?
4. Usage
At the convention, and in paid time early in the campaign, and as a
dog-and-pony show with traveling speakers at political meetings.
Also, ] do not think a film on foreign policy alone should be done -- we
should be showing how the President spends a lot of time on issues that
hit the pocketbook. Let's not try to compete with national coverage of the
President's trips abroad; let's do what they will not do for us, thich is
to strees his concern for people here at home.
WOLPER PRODUCTIONS. INC.
DAVID L. WOLPER
PRESIDENT
February 4, 1972
Mr. Peter Dailey
Citizens for the Re-election of the President
The White House
1600 Pennsy Ivania Avenue
Washington, D.C.
Dear Pete:
This is in reply to your request that I write you regarding my
thoughts on the proposed 1972 Nixon Campaign film(s). I think
the best input I can provide you with falls into two areas: (1) Ideas
concerning the number of films, their use, length and type, and
(2) why I, as an individual who voted for Democrats in the last
two Presidential elections, would now vote for Richard Nixon.
First, you may recall I mentioned to you that during the 1964
Democratic Convention, a different twenty-six minute film was
played each day at the convention, with, I understand, very
satsifactory results. The four films were:
1.
PEACE
A half-hour film on the foreign policies of
the Kennedy and Johnson Administrations
2.
L B J
A biography of Johnson.
3.
A THOUSAND DAYS The personal and political life
story of President John F. Kennedy during
the first thousand days of his term of office.
4.
DOMESTIC POLICIES A film on the domestic goals
and achievements of LBJ and the Democratic
Party.
Therefore, based on this experience, it is my belief that you
should seriously consider the multi-use values of half-hour films.
For example, if more than two half-hour films are made, integrating
"bridge" sections of film can be produced to provide you with
opportunities of joining half-hour films into one-hour films for
special purposes and audiences. Hence, the basic half-hour film
may be utilized throughout the campaign for television programs
and the National Convention, as well as for showings at clubs and
organizations wherever you wish in the United States. Then, if
organizations, or others, want a more comprehensive, more
sustaining film, the one-hour versions can readily be made
available.
The specific input for the content of each film. must come from
your staff. Only they can amass this information and determine
what factors will best help the President in his bid for re-election.
Once that input has been communicated to us, we would then utilize
our proven production techniques to convert this input into the most
effective and persuasive film, or films.
Now, as to why I, personally, an independent, would vote for
Richard Nixon in 1972. What follows, I trust, will be of some
import to your deliberations.
1.
I like the low, calm profile which Nixon keeps at all
times. It gives a sense of thoughtful leadership,
precluding rash decisions in these difficult and complex
times.
2.
I support President Nixon's handling of troop reductions
in Vietnam
again, executed in a low-profile and
meticulous manner.
3.
The President has had the courage to admit there is a
nation called China somewhere over there in Asia.
4.
I am ardently pro-Israel. At the same time, the
Israeli government has made clear they feel President
Nixon has been a friend of Israel throughout his entire
political career. Therefore, a friend of Israel is a
friend of Wolper.
5.
Finally, I am favorably disposed to many - if not all -
of President Nixon's economic policies
particularly
his efforts to stabilize the dollar vis-a-vis the European
money situation. This fiscal leadership has been long
overdue and I am impressed that the President has had
the guts to tackle it.
Well, there you have it, Pete. I hope the foregoing will be of help
to you and your associates. For myself, I am most anxious to
produce the film(s), and I look forward to your early decision,
largely because time is quickly running out to do the job right
for whomever may be selected.
Best regards,
David L. Wolper
DLW:as
cc: Robert Haldeman
Dwight Chapin
Richard Moore
Jeb S. Magruder
William P. Carruthers
THE WHITE HOUSE
WASHINGTON
Mg
Date: Feb. 9
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
This is Peter Dailey's advertising
plan for New Hampshire and Florida.
You have read the Creative Strategy
and the Promotional Materials
sections but might be interested
in the complete package, which
includes the Media plans for
New Hampshire and Florida.
Dailey will have the newspaper ads
and the TV spots on February 10.
He says he could cover all of this
with you in ten minutes.
Schedule meeting with
Dailey
Haldeman review without
Dailey
Other
DETERMINED TO BE AN
ADMINISTRATIVE RKING
E.O. 12065, Section 6-102
By EP
NARS, Date 3-29-82
CONFIDENTIAL
CREATIVE, MEDIA, PROMOTION
NEW HAMPSHIRE & FLORIDA
I. CREATIVE STRATEGY
DETERMINED TO "BE AN
ADMINISTRATIVE MARKING
E.O. 12065, Section 6-102
By EP
NARS, Date 3-29-
CONFIDENTIAL
CREATIVE STRATEGY STATEMENT
Committee to Re-Elect the President
January 12, 1971
CONFIDENTIAL
CREATIVE STRATEGY STATEMENT
Committee to Re-Elect the President
January 12, 1972
The purpose of this document is to set forth the creative objectives,
strategy and plans proposed for implementation in New Hampshire and
Florida. It is based on the situation as it exists today, and is sub-
ject to revision as events and circumstances dictate the need for change.
THE SITUATION
The President has publicly stated, and reiterated in his New Hampshire
letter that " it is essential, particularly in this year when events of
such importance to the world's future are taking place, that at least until
the Republican Convention the President should refrain from public partisan
activities in order to conduct the business of government with minimum
intrusion of purely political activity." In brief, he "will not campaign
actively or personally in any of the primaries".
The President will be faced with opposition from the left and the right.
Rep. Paul McClosky is challenging the President on Vietnam and credibility
in government. Rep. John Ashbrook, the candidate of the right, is campaigning
on the basis that the President has strayed too far from his 1968 positions.
Eight candidates have entered the Democratic primary.
CREATIVE OBJECTIVES
The creative objectives in the primary states will be to:
1. Concentrate efforts on Republicans and Independents, and stress the
importance of their vote for the President. (Because of his lead in the
polls, it may be necessary to overcome potential voter apathy).
2. Create a "grass roots" effort, contrasted to superimposed, professional
political campaign drive.
3. Take the position that the President is the best man to meet the challenge
of an ever changing nation and world. He is responsive and courageous in
his actions (implying a more pragmatic, common sense approach to problems,
as contrasted to the doctrinaire solutions of those of the right or left).
4. Creative material wi-1 be positive in nature and about America's future
in contrast to negativism that will be raised in the campaign.
5. Emphasis will be given to the fact that the President has achieved much
in contrast to Muskie's "it is not good enough" approach.
6. Statements made in advertising will be checked to insure complete accuracy
and rely on understatement, as opposed to "greatest ever" rhetoric, which
becomes unbelievable.
CONFIDENTIAL
Page 2
CREATIVE STRATEGY
The President will not be used in radio or television commercials in a
direct way. That is, the President will not directly address the public
via commercials, in that this is practically synonymous with direct
campaigning. Advertisements will be developed showing people from all
walks of life stating their support of the President in honest, unrehearsed
terms. Many quick cuts will be used, showing close-ups of (for example)
a young girl, businessman, housewife, black, older American, farmer, young
man.
In this way, support of the President, his actions, his record, can be
stated in a non-political, believable way. Responses will be on the economy,
Vietnam, the President personally, crime, drugs, welfare, and the other
issues important to voters in each state. Commercials will be filmed on
location in the primary states.
In addition, this approach will allow the people to speak in answer to
attacks and questions from the left or right. It allows little room for
counter-attack, as it is difficult for either Democrats or Republican
opposition to attack the peoples' support of the record in Vietnam, the
economy, or other issues.
The commercials will be positive in mood, fast paced, interesting, believ-
able, and "non-political".
Finally, it is important to note that the President will continue to obtain
prime time special TV coverage on major foreign policy events throughout the
primaries, plus major radio, magazine, and newspaper coverage in addition to
normal Presidential coverage. This "People for the President" approach will
help avoid overexposure early in the campaign.
II. PROMOTIONAL STRATEGY
COMMITTEE TO RE-ELECT THE PRESIDENT
PROMOTIONAL MATERIALS
January 12, 1972
COMMITTEE TO RE-ELECT THE PRESIDENT
PROMOTION MATERIALS
The purpose of this document is to set forth initial promotional material
requirements and activities.
Promotion material requirements for the 1972 campaign may be divided into
two phases:
1.
Pre-Convention
(Primaries and headquarters use)
2. Post-Convention (Major campaign effort)
This document concentrates on the pre-convention materials.
Objectives
1. Provide adequate material concentrating on the issues and the record
for party workers and volunteers.
2. Provide flexibility to add to material at low cost as issues develop.
3. Provide a pre-convention theme that is broad enough to remain durable
during the 8 month pre-convention period.
4. Provide current news to party workers to generate enthusiasm and a
sense of involvement.
Theme
The theme line to be used during the pre-convention phase will be: RE-ELECT
THE PRESIDENT.
This theme serves to:
1. Reinforce that fact that Nixon is the President, while others are
politicians scrambling for votes.
2. It does not serve as a target for the host of primary contenders (as
would an issue oriented statement tied to peace and prosperity).
3. It will not backfire and become a victim of current events.
It is admittedly a "safe" line, and as a result may lack the excitement and
drama of a bolder approach. It is our belief, however, that the excitement
of this campaign should be timed for the post-convention phase. Excitement
and action can tend to be wearying, especially when it is eight months to the
convention and ten months to the election. In summary, this is the right line
for now.
Page 2
Recommended Materials
The following materials are recommended for development, production, and
shipment to primary and other states:
1. BROCHURE - "Re-elect the President". This will be a simple brochure,
briefly setting forth the President's record on important issues. It
will be used as a handout and may be used in mailings, as it is envelope
size.
2. BROCHURE/KIT - "America Needs President Nixon " An 8" X 10" kit,
with a full-color photograph of the President on the cover. This kit
will contain separate sheets on each issue. These inexpensive sheets may
be up-dated from time to time, or new i-sues added without reprinting
the kit. Its major purpose is to encourage volunteers and to provide
detailed information on the issues. The inserts serve a dual purpose.
They will be used as part of a kit, and individually as mailers for
telephone follow-up.
3. PUBLICATION - "The Nixon Re-Elector" or "The Presidential Re-Elector".
This publication will appear monthly in the early stages, and will be
similar in format and style to the "Nixon Elector" used in 1968.
4. BUTTONS - "Re-elect the President".
5. BUMPER STICKERS - "Re-elect the President".
6. WINDOW STICKERS - "Re-elect the President".
Summary
This program will provide adequate materials for initial use, with two
brochures, which can be used in office and for mailings, buttons, bumper
stickers, and automobile window stickers, plus a monthly publication which
will provide current source material for workers and party officials,
and provide people in the campaign with a sense of involvement.
MEDIA PLANS
III. MEDIA PLANS
/
5
a. New Hampshire
NEW HAMPSHIRE MEDIA PLAN -- SUMMARY
1/24/72 TAB A
COUNTY
REGISTERED VOTERS (000)
County Rank by
MEDIA SCHEDULE *
Rep.
Ind.
Combined
% of State
No. of Voters
Daily Newspapers
Weekly Newspapers
Radio
Hillsboro
37.5%
31.8%
69.3%
24%
1
5 ads
5 ads
70-84 spos
-
Rockingham
33.8
21.2
55.0
20
2
4 ads
5 ads
70-84
11
Merrimack
20.6
16.3
39.9
12
3
4 ads
5 ads
70-84 "
Strafford
11.9
16.5
28.4
10
4
4 ads
5 ads
70-84
"
Grafton
14.3
9.7
24.0
9
5
4 ads
5 ads
70-84
11
Cheshire
11.4
10.0
21.4
8
6
4 ads
5 ads
70-84 11
Belknap
9.4
5.6
15.0
5
7
2 ads
4 ads
70-84 "
Coos
7.0
5.9
12.9
4
8
None
4 ads
70-84 ::
43
Carroll
8.5
3.5
12.0
4
9
None
4 ads
70-84 "
Sullivan
7.5
4.1
11.6
4
10
2 ads
4 ads
70-84 17
*
1. All newspaper ads are full page.
MEDIA COSTS
2. All radio commercials are sixty seconds
Newspapers
Radio
TOTAL
3. Additional coverage will be generated in counties ranked
2 through 10 due to statewide circulation of Manchester
$25,900
$10,600
$36,500
Union Leader and New Hampshire Sunday News.
30,000 PRODUCTION
$66,500
GRAND TOTAL
NEW HAMPSHIRE MEDIA
FLOWCHART
FEBRUARY
MARCH
18 19 . 20 21 22 23 24 25 26 27 28 29 1 2 3 4 5 6 7 8 9 10 COST
Manchester Union Leader
0
$1,800
Manchester Union Leader &
3,225
New Hampshire Sunday News
Other Dailies *
11,397
Claremont Eagle & Laconia
1,535
Citizen
10 Weeklies **
6,753
Remaining Weeklies (5)
1,182
PRINT:
$25,898
Radio (Drive Time)
10 - 12 Spots per
6 hr. day ***
RADIO:
$10.552
TOTAL:
$36,450
*
These six newspapers plus the Manchester Union Leader cover
areas representing 83% of potential voters (Republican and
Independent)
**
These 10 Weeklies represent same coverage as daily newspapers
noted above.
***
Drive Time: 7:30 to 9:00 AM and 4:30 to 6:00 PM. This is
period of maximum radio penetration.
NEW HAMPSHIRE COUNTIES AND MAJOR METRO AREAS
COUNTY
TOTAL REG.
REP.
DEM.
IND.
REP + IND.
RANK
Hillsborough
112.6
37.5
43.3
31.8
15.0
5%
1
Rockingham
68.3
33.8
13.3
21.2
55.0
20%
2
Merrimack
45.0
20.6
8.1
16.3
36.9
12%
3
Strafford
37.8
11.9
9.3
16.5
28.4
10%
4
Grafton
28.7
14.3
4.7
9.7
24.0
9%
5
Cheshire
26.2
11.4
4.8
10.0
21.4
8%
6
Belknap
18.9
9.4
3.8
5.6
15.0
5%
7
Coos
20.2
7.0
7.3
5.9
12.9
4%
8
Carroll
13.2
8.5
1.3
3.5
12.0
4%
9
Sullivan
16.1
7.5
4.5
4.1
11.6
4%
10
386.9
161.9 100.5
124.5
286.5 100%
METRO AREAS
Manchester (Hills)
45.8
13.5
25.0
7.3
20.8
25%
1
Nashua (Hills)
24.9
5.6
7.3
12.0
17.6
23%
2
Concord (Merr.)
16.4
8.4
2.2
5.8
14.2
18%
3
Dover (Straff)
12.7
3.8
2.4
6.5
10.3
13%
4
Portsmouth (Rock)
10.5
3.4
1.8
5.3
8.7
11%
5
Keene (Ches.)
10.1
4.4
1.9
3.8
8.2
10%
6
120.4
39.1
40.6
40.7
79.8
100%
NOTE:
Data above represent combination of 1968 and 1970 registration information
.47
NEW HAMPSHIRE NEWSPAPER COVERAGE
(1.)
Hillsborough (includes metro areas of Manchester and Nashua)
Represents 24% of state Republicans and Independents.
Dailies
Circulation
Weeklies
Circulation
(000)
(000)
Manchester Union
Leader
61.7
Hillsboro Messenger
3.3
New Hampshire Sunday
News (Sunday)
55.9
1590 Broadcaster
36.0
Concord Monitor
15.6
Milford Cabinet
5.1
Nashua Telegraph
22.5
Peterborough Transcript
4.6
(2.)
Rockingham (includes metro area of Portsmouth)
Represents 20% of state Republicans and Independents.
Dailies
Circulation
Weeklies
Circulation
Dover Daily Democrat
17.0
Exeter Newsletter
5.0
Portsmouth Herald
18.5
Hampton Union
5.1
(3.)
Merrimack (includes metro area of Concord)
Represents 12% of state Republicans and Independents
Dailies
Circulation
Weeklies
Circulation
Concord Monitor
15.6
Concord Shopper News
17.0
Hillsboro Messenger
3.3
(4)
Strafford (includes metro area of Dover)
Represents 10% of state Republicans and Independents
Dailies
Circulation
Weeklies
Circulation
Dover Daily Democrat
17.0
Rochester Currier
7.2
(5)
Grafton (no large metro areas)
Represents 9% of state Republicans and Independents
Daily
Circulation
Weekly
Circulation
Lebonan Valley News
11.5
Littleton Currier
6.0
Plymouth Record
4.7
(6)
Cheshire (includes metro area of Keene)
Represents 8% of state Republicans and Independents.
Daily
Circulation
Keene Sentinal
11.5
3
First 6 counties represent 83% of state Republican and Independent registered voters
NEW HAMPSHIRE NEWSPAPER COVERAGE
PAGE 2
(7)
Belknap (no large metro. areas)
Represents 5% of state Republican and Independents
Daily
Circulation
Laconia Citizen
7.0
(8)
Coos (no large metro area)
Represents 4% of state Republican and Independents
Weekly
Circulation
Berlin Reporter
7.4
Colebrook News
3.2
Coos County Democrat
3.6
(9)
Carroll (no large metro area)
Represents 4% of state Republicans and Independents.
Weeklies
Circulation
Carroll City Independent
7.0
Granite State News
North Conway Reporter
4.2
(10)
Sulliven (no large metro areas)
Represents 4% of state Republican and Independents.
Daily
Circulation
Claremont Daily Eagle
8.5
Total (duplicated) circulation estimates of all newspapers listed above:
Daily
Weekly *
TOTAL
173,800
174,100
347,900
*
Includes New Hampshire Sunday News
NEW HAMPSHIRE NEWSPAPER COSTS
NEWSPAPER
FULL PAGE COST
Manchester Union Leader
$903
New Hampshire Sunday News
774
Sunday/Monday combination rate of Union Leader
and New Hampshire Sunday News.
$1,075
Keene Sentinal
$423.36
Lebonon Valley News
$395.34
Dover Democrat
$568.89
Concord Monitor
$385.28
Portsmouth Herald
$481.95
Nashua Telegraph
$594.98
$2,849.40
These daily newspapers, plus the Manchester Union Leader, cover areas representing 83%
of New Hampshire registered Republicans and Independents.
Claremont Eagle
$370.44
Laconia Citizen
396.90
$767.34
Partial coverage of counties representing remaining 17% of registered Republicans and
Independents.
Concord Shopper News
$180.00
Exeter Newsletter
472.50
Hampton Union
398.43
Hillsboro Messenger
294.00
Littleton Currier
305.76
Milford Cabinet
294.00
1590 Broadcaster
192.00
Peterboro Transcript
588.00
Plymouth Record
277.20
Rochester Currier
374.39
&
$3,376.28
These 10 weekly newspapers cover areas representing 83% of registered Republican and
Independent voters.
&
NEW HAMPSHIRE NEWSPAPER COSTS
PAGE2
NEWSPAPER
FULL PAGE COST
Berlin Reporter
$329.28
Carroll County Independent printed with The
282.24
Granite State News
Colebrook News
111.19
Coos County Democrat
235.20
North Conway Reporter
224.00
$1,181.91
These weeklies represent partial coverage of remaining 17% of registered Republican and
Independent voters.
NEW HAMPSHIRE RADIO - COSTS AND COVERAGE
Station
AA Class
Package rate
Coverage area
Wattage
Affiliate
Comments
One time rate
WMOU-AM/FM
7.00
10 spots 60.00
Coos County
1,000AM
CBS
Contempora:
(Berlin)
10,000FM
& Rock
WTSV-AM/FM
8.00
10 spots 70.00
Sullivan Co.
250AM
NBC
Contempora:
(Claremont)
Grafton Co.
1,000FM
Merrimack Co.
WKXL-AM
9.50
10 spots 95.00
Merrimack Co.
1,000
CBS
Adult (voi
(Concord)
of Capital
City)
WKXR-AM
7.20
10 spots 72.00
Rockingham Co.
1,000
Mutual
Adult
Exeter
WDNH-FM
10.00
10 spots 85.00
Strafford Co.
50,000
Mutual
Country &
(Dover)
Rockingham Co.
Western
Essex Co.
WGIR-AM/FM
14.00
10 spots $130
Hillsboro Co.
5,000AM
NBC
Adult
(Manchester)
Merrimack Co.
10,000FM
WKBR-AM
(Manchester)
17.00
12 spots $180
Hillsboro Co.
5,000
Ind.
Contempora
WZ
FM
8.50
12 spots $90
Central New
50,000
Ind.
Adult/conc
(Manchester)
Hampshire & South
WMTW-FM
8.40
12 spots $76
Blankets Maine,
49,000
ABC
Moderate
(Poland Spring, Me)
New Hampshire &
Upper Vermont
WSMN-AM
6.00
10 spots $60
Hillsboro Co.
5,000
ABC
Adult
Nashua
WPNH-AM
4.00
12 spots $39
Grafton Co.
1,000
Ind
Contempora
(Plymouth)
Laconia Co.
Meredith Co.
WBNC-AM/FM
5.50
10 spots $50
Carroll Co.
1,000AM
Ind.
Contempros
(Conway)
3,000FM
WDCR-AM
6.25-
10 spots 56.50
Grafton Co.
1,000
Ind.
Classical
(Hanover)
Variety
WKBK-AM
6.00
10 spots $48
Cheshire Co.
1,000
ABC
Contempora
Keene
WEMJ-AM
8.50
12 spots $90
Belknap Co.
1,000
ABC
Contempora
(I onia)
&
WFEA-AM
14.00
12 spots $156
Hillsboro Co. &
5,000
ABC
Young adul
(Manchester)
Merrimack Valley
tation
AA Class
Package Rate
Coverage area
Wattage Affiliate
Comment
One Time Rate
BBX
Portsmouth)
8.50
12 spots $90
Rockingham Co.
1,000
ABC
moderate
WNH-AM
(Rochester)
10.50
10 spots $60
Strafford Co.
5,000
CBS
Adult
b. Florida
1/31/72
TAB B
FLORIDA MEDIA PLAN-SUMMARY
MEDIA SCHEDULE
COUNTY
DAILY NEWSPAPERS
SPOT TELEVISION -- 2 weeks
MEDIA COSTS
Group I
Group II
Tot. Penetration
1. Pinellas
3 ads
2 ads
89%
150 GRP's (approx. 8 commercials) per week
Newspapers
$49,200
2. Broward
-
2 ads
80%
150 GRP's (approx. 8 commercials) per week
Television
23,000
3. Dade
3 ads
-
71%
150 GRP's (approx. 8 commercials) per week
TOTAL:
$72,200
4. Palm Beach
3 ads
-
86%
100 GRP's (approx. 5 commercials) per week
5. Orange
3 ads
-
80%
150 GRP's (approx. 8 commercials) per week
6. Brevard
-
2 ads
103%
150 GRP's (approx. 8 commercials) per week
7. Sarasota
-
2 ads
94%
150 GRP's (approx. 8 commercials) per week
8. Hillsborough
-
2 ads
74%
150 GRP's (approx. 8 commercials) per week
9. Volusia
-
2 ads
112%
150 GRP's (approx. 8 commercials) per week
10 Duval
3 ads
-
98%
11 Manatee
-
-
40%
150 GRP's (approx. 8 commercials) per week
12 Polk
-
-
30%
150 GRP's (approx. 8 commercials) per week
13 Lee
-
-
9%
14 Pasco
-
-
66%
150 GRP's (approx. 8 commercials) per week
15 Seminole
-
-
52%
150 GRP's (approx. 8 commercials) per week
NOTE:
1.
All Newspapers ads are full page
2. All TV spots are 60 seconds
3. Newspaper penetration refers to the percent of county households actually receiving a scheduled newspaper.
4. Additional TV and newspaper coverage will be generated in other Florida counties due to media spill out.
See detailed pages attached.
1/28/72
FLORIDA MEDIA FLOW CHART
FEBRUARY 1972
MARCH 1972
ACTIVITY
17 18 19 20 21 22 23 24 25 26 27 28 29 1 23 456789 10 11 12 13 14
COSTS
NEWSPAPERS
GROUP I
X X
X
$35,000
(Miami Herald, St Pete.
Times, Orlando Sun, W.
Palm B. Post, Jax. Times)
GROUP II
X
X
14,200
(Clearwater Sun, Pompano
$49,200 TOTAL PRINT
Sun Sent. / Ft. Laud. News
Cocoa/Titusville, &
Melbourne comb., Sara-
sota Herald, Tampa Times
Daytona B. News)
TELEVISION
Miami, Tampa/St. Pete,
Orlando
150 GRP's/wk
$21,00
West Palm Beach
100 GRP's/wk
2,000
$23,000 TOTAL TV
$72,200 TOTAL MEDIA
22,000 PRODUCTION
$94,200 GRAND TOTAL
NOTE: All newspaper ads are full page
All TV commercials are 60 seconds
1/28/72
FLORIDA -- MEDIA BUDGET ALLOCATION
COUNTY
TV
TV COST*
PRINT COST**
TOTAL MEDIA
% OF
% OF STATE
HH
COST
MEDIA
REPUBLICAN VOTERS
(000)
$
$
$
1. Pinellas
188
(30%) 1,125
5,100
6,225
8%
19%
2. Broward
208
(29)
3,683
2,000
5,683
8%
15
3. Dade
422
(60)
7,620
7,000
14,620
20%
11
4. Palm Beach 115
(67)
1,340
3,100
4,440
6%
8
5. Orange
103
(30)
1,350
3,000
4,350
6%
6
48%
59%
6. Brevard
78
(30)
1,035
2,300
3,335
6%
5%
7. Sarasota
40
(6)
225
1,100
1,325
2%
5
8. Hillsboro 151
(24)
900
2,700
3,600
6%
4
4
9. Volusia
66
(19)
850
1,700
2,550
4%
4
10. Duval
158
-
-
5,200
5,200
7%
3
73%
80
11. Manatee
33
(5)
188
400
588
1%
2
12. Polk
74
(11)
413
500
913
1%
2
13. Lee
30
-
-
-
-
0
2
14. Pasco
20
(3)
113
200
313
.5%
2
15 Seminole
23
(6)
270
1,200
2,470
4%
1
15 COUNTY TOTAL:
19,100
35,000
55,000
79.5%
89
ALL OTHER:
3,900
13,700
16,600
20.5%
11
23,000
49,200
72,200
100.0%
100%
*
Predicated on Households per county as a % of TV dollars
**
Predicated on county's share of total circulation
FLORIDA MEDIA FLOW CHART
Heavy-up Contingency Plan
FEBRUARY 1972
MARCH 1972
ACTIVITY
17 18 19 20 21 22 23 24 25 26 27 28 29
1 234567891011121314, COSTS
NEWSPAPERS
GROUP I
X
X
X X X
$58,400
GROUP II
X
X
X X
28,400
$86,800 PRINT
TELEVISION
Miami, Tampa/
$27,000
St. Petersburg
200 GRP's/wk.
West Palm Beach
150 GRP's/wk
4,000
$31,900 TV
RADIO
24 stations in 6
metro markets
Flight 1
18 60's/wk
$20,300
Flight 2
30 60's/wk
30,800
51,100 RADIO
169,800 MEDIA TOTAL
PRODUCTION
30,000 TOTAL PROD
199,800 GRAND TOTAL
1/28/72
TELEVISION COVERAGE AND COSTS - FLORIDA
TV MARKET
COUNTIES
% REG. REP.
% HOUSEHOLDS
COST FER
APPROXIMATE
COVERED
VOTERS
COVERED IN STATE
WEEK
GRP S
1.
Miami
Broward
15.0
32.6
$4,225
150
Dade
11.0
Monroe
.3
26.3
32.6
2.
Tampa/St. Pete.
Charlotte
1.0
28.9
1,400
140
Citrus
-
De Sota
-
Hardee
-
Hernando
-
Highlands
.4
Hillsborough
4.0
Manatee
2.0
Pasco
2.0
Pinellas
19.0
Polk
2.0
Sarasota
5.0
34.4
28.9
3.
Orlando/Daytona
Flagler
-
Beach
Brevard
5.0
Lake
1.0
15.8
1,500
120
Marion
.5
Orange
6.0
Osceola
.5
Seminole
1.0
Sumter
-
Volusia
4.0
18.0
15.8
**
4. West Palm Beach
Indian River
.5
8.0
660
100
Martin
.5
Okeechobee
-
Palm. Beach
8.0
Glades
-
St. Lucie
.5
9.5
8.0
Television coverage in Florida
Page 2
TV MARKET
COUNTIES
% REG. REP.
% HOUSEHOLDS
COST PER
APPROXIMATE
COVERED
VOTERS
COVERED IN STATE /
WEEK
GRP's
5. Jacksonville
Alachua
.5
12.0
$1,800
135
Baker
-
Bradford
-
Clay
-
Columbia
-
Dixie
-
Duval
3.0
Gilchrist
-
Hamilton
-
Nassau
-
Putnam
-
St. John's
-
Suwanee
1.
.
-
3.5
12.0
4:
** Share of viewing by day part
Palm Beach County
Day
E.Fringe
Prime
L. Fringe
Miami
20%
23%
20%
17%
W. Palm Beach
80
77
80
83
100
100
100
100
1/27/72
NEWSPAPER COVERAGE IN FLORIDA
FULL PAGE
COUNTY
REG.
% OF
NEWSPAPERS
CIRCULATION
% COUNTY
COST
VOTERS
STATE
DAILY SUNDAY
PENETRATION
DAILY
SUNDAY
(000)
1. Pinellas
121.9
19
St. Petersburg Times
210.0
205.8
74%
-- $2,239.44 --
Clearwater Sun
36.7
15%
$433.34
89%
2. Broward
95.2
15
Ft. Lauderdale News/
143.2
133.2
51%
-- $1,310.40 --
Pompano Sun
Sentinal
Miami Herald
498.9
502.3
29
$3,878.28
$3,710.70
Hollywood Sun Tatler 39.7
17
$655.20
97%
3. Dade
72.0
11
Homestead South/Dade
12.6
3%
$405.28
News Leader
Miami Beach Sun
18.9
3%
$329.28
Miami Herald
498.9 502.3
71%
$3,878.28
$3,710.70
77%
4. Palm Beach
50.4
8
Ft. Lauderdale News/
Pompano Sun
Sentinal
143.2
133.2
11%
-- $1,310.40 --
Miami Herald
498.9
502.3
17%
$3,878.28
$3,710.70
Palm Beach News
3.8
2%
$705.60
West Palm Beach Post
88.9
85.9
58%
| : $1,209.60
88%
5. Orange
37.6
6
Orlando Sen. Star
171.7
178.0
80%
-- $2,035.96 --
80%
5 COUNTY TOTALS: 377.1
59
NEWSPAPER COVERAGE IN FLORIDA
Page 2
FULL PAGE
COUNTY
REG.
% OF
NEWSPAPERS
CIRCULATION
% COUNTY
COST
VOTERS
STATE
DAILY SUNDAY
PENETRATION
DAILY
SUNDAY
6. Brevard
30.3
5
Cocoa Today/ Titusville
63.9
53.0
79%
--$1,200--
Star/Melbourne Times
Miami Herald
498.9
502.3
5%
$3,878.28 $3,710.70
Orlando Sen. Star
171.7
178.0
19%
--$2,035.96--
103%
7. Sarasota
30.1
5
St. Petersburg Times
210.0
205.8
6%
--$2,239.44--
Sarasota Herald Tribune
55.7
52.2
82%
--$866.88--
Tampa Tribune Times
198.0
197.3
6%
--$2,359.84--
94%
8. Hillsborough
27.2
4
Tampa Tribune Times
198.0
197.3
74%
--$2,359.84--
74%
9. Volusia
22.4
4
Daytona Beach News
68.8
45.4
95%
$921.06
$884.94
DeLand Sun News
7.4
11%
$337.12
Orlando Sen. Star
171.7
178.0
17%
$2,035.96--
123%
10. DuVal
21.5
3
Jacksonville Times Union
210.3
176.5
98%
$2,335.76
$2,215.36
10 COUNTY TOTAL: 509.6
80
NEWSPAPER COVERAGE IN FLORIDA
Page 3
FULL PAGE
COUNTY
REG.
% OF
NEWSPAPERS
CIRCULATION
% COUNTY
COST
VOTERS
STATE
DAILY
SUNDAY
PENETRATION
DAILY
SUNDAY
11. Manatee
14.7
2
Bradenton Herald
21.9/
49%
$529.76
St. Petersburg Times
210.0
205.8
15%
--$2,239.44--
Sarasota Herald Tribune
55.7
52.2
16%
--$866.88--
Tampa Tribune
198.0
197.3
9%
--$2,359.84--
89%
12. Polk
14.2
2
Lakeland Ledger
$689.92
Lake Wales High.
4.2
6%
$288.96
Winter Haven News
10.2
13%
$282.24
Tampa Tribune Times
198.0
197.3
30%
--$2,359.84--
49%
13. Lee
13.1
2
Ft. Myers News
43.7
46.6
73%
$650.16--
Miami Herald
498.9
502.3
9%
$3,878.28
$3,710.70
82%
14. Pasco
10.4
2
Clearwater Sun
36.7
8%
$433.34
St. Petersburg Times
210.0
205.8
31%
--$2,239.44--
Tampa Tribune Times
198.0
197.3
27%
--$2,359.84--
66%
15. Seminole
7.6
1
Orlando Sen. Star
171.7
178.0
52%
--$2,035.96--
Sanford Herald
10.5
37%
$352.80
89%
15 COUNTY TOTAL:
569.6
89
NEWSPAPER COVERAGE IN FLORIDA
Page 4.
FULL PAGE
COUNTY
REG.
% OF
NEWSPAPERS
CIRCULATION
% COUNTY
COST
VOTERS
STATE
DAILY SUNDAY
PENETRATION
DAILY
SUNDAY
16. Lake
7.1
1
Leesburg Com.
4.2
17%
$385.28
Orlando Sen. Star
171.7
178.0
57%
-- $2.035.96 --
74%
17. Escambia
7.7
1
Pensacola News Journal
85.6
68.0
108%
--$1,223.04 --
108%
18. Charlotte
5.5
1
Ft. Meyers News Press
43.7
46.6
38%
-- $650.16 --
38%
19. St. Lucie
4.5
.5
Miami Herald
498.9
502.3
28%
$3,878.28
$3,710.70
West Palm Beach Post
88.9
85.9
5%
--$1,209.60--
33%
+
20. Alachua
4.4
.5
Gainesville Sun
22.7
24.2
60%
--$689.82--
Jacksonville Times Union
210.3
176.5
12%
$2,335.76
$2,215.36
St. Petersburg Times
210.0
205.8
6%
-- $2,035.96 --
Tampa Tribune Times
198.0
197.3
6%
-- $2,359.84 --
20 COUNTY TOTAL
598.8
93
1/28/72
MAJOR MARKET RADIO COVERAGE AND COSTS -- FLORIDA
MARKET
NUMBER OF MAJOR STATIONS
COST PER WEEK
18 60's
30 60's
Miami
8
$2,223
$3,370
Ft. Lauderdale/Hollywood
3
320
465
1
117
195
West Palm Beach
Tampa/St. Petersburg
6
1,314
2,010
Jacksonville
3
387
600
Orlando
3
621
1,005
Administratively Confidential
February 16, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
White House Budget/
Committee for the Re-Election
of the President -- Support
You have Bruce Kehrli's January 29 memorandum regarding the
financial support for the White House by the Committee for the
Re-Election of the President. This memorandum is in your
talking paper drawer indicating that you wanted to cover the
subject personally with the Attorney General.
At your meeting today with the Attorney General and Fred Malek
it might be appropriate to discuss this budget subject
because Fred Malek will serve on the budget committee under
Secretary Stans at 1701.
Another alternative would be to have Malek discuss the
subject directly with the Attorney General.
GS:1m
January 29, 1972
MEMORANDUM FOR:
B. R. HALDEMAN
FROM:
BRUCE KEHRLI
SUBJECT:
Committee for the
Re-Election Support
On February 1, the source of financial support for the White House
will shift from the RNC to the Committee for the Re-Election of the
President.
The Attorney General has requested (via Jeb Magruder) a rough estimate
of the support that the White House will need in 1972.
I have met with Dwight Chapin, Harry Dent, Bill Timmons, Herb Klein,
Dick Howard, and Frank De Costa of the Vice President's staff, to
discuss their financial needs for 1972. All agreed that any budget
estimate for the year should be divided into two parts -- one
covering expenses before the Convention and a second covering post
nomination costs.
The estimates for each of the categories are broken down as follows:
1. Presidential and First Family travel -- The total of
$1,635,000 consists of $680,000 for transportation,
$545,000 for promotion of events and arrangements,
$350,000 for advanceman costs and $50,000 for official
gifts and photos. This last item includes the cost of
reproducing and distributing a new official photo.
A pre and post nomination breakdown shows:
Pre
Post
Total
Transportation (use of AF-1,
Jetstars, Helos for political
events)
55
625
680,000
Promotion
50
495
545,000
Advancemen costs
200
130
350,000
Office gifts/photos
25
25
50,000
Total
330
1,295
1,625,000
-2-
2. Staff -- The total of $100,000 will go for re-
imbursement to staff members who are carrying out
political business for the President. Bill Timmons,
Herb Klein, Harry Dent and John Dean will be receiving
most of the money. This also covers travel expenses
for non-political trips over and above the maximum
amount allowed by law. Also, we have cracked down
on staff members who had been reimbursed by outside
organizations for non-political events and generally
should be picking up more of their expenses.
3. Colson - The $900,000 for the Colson office consists
of $660,000 for mailings and information retrieval,
$150,000 to expand his mailing lists and about 590,000
for "black" projects -- those that have to be done
outside the PNC. These costs cover only White House
requirements and not those of the Committee to Re-Elect
the President.
Normally the costs of expanding mailing lists and in-
formation retrieval would not be included in an "RNC"
Support budget; they would be covered in another portion
of the RNC budget by mutual agreement between the White
House and RNC. However, since the RNC will be reimbursed
by the Committee for all costs incurred by the White House,
these areiáncluded in the budget for the Attorney General
to give him a more accurate picture of the actual expenses
he can expect.
4. Vice President - The Attorney General has requested
that no attempt be made to estimate the Vice President's
expenses until he has met with the Vice President to
determine his role inthhe campaign. The Attorney General
(per Magruder) requested that last year's estimate of
$50,000 be used for budget purposes until a more accurate
figure is determined.
This budget does not include White House polling expenses, which I
understand will be handled in another manner.
In past years we have submitted budget figures to the RNC that were
far under the actual estimates for the psychological advantage it
provided of minimizing the amount of direct support that the RNC
provided. This also put the RNC in a better position vis-a-vis
the amount of money they had to request for the Finance Committee.
Since the actual amounts provided were always far above the budgeted
-3-
amount and this year we're all on the same team, I recommend that
the actual estimate be submitted.
RECOMMENDATION:
That you approve the submission of the $3,030,000 budget report
to the Committee for the Re-Election of the President.
APPROVE
DISAPPROVE
BK:dg
BUDGET for 1972
Convention and
Pre-Convention
Post Nomination
Total
I. President and
First Family
330,000
1,295,000
1,635,000
II.
50,000
50,000
100,000
III.
300,000
600,000
900,000
IV.
50,000 (6)
415,000
TOTAL
730,000
2,320,000
3,030,000
Acct. 1998
1970
1971
Budget
Actual
Budget
Actual
Activity
(thru Nov.)
I. Presidential and
$200,000
200,000
First Family Travel
36,000
II. Staff Support
95,000
76,000
130,000
III. Colson's
330,000
690,000
300,000
Mailing Operation
IV. V.P. Travel
100,000
350,000
96,000
V.
12,000 (1)
15,000 (3)
VI.
n/a
26,000 (4)
725,000
1,328,000
500,000
603,000
Acct. $
40,000
108,000
Total
1,368,000
713,0000
NOTES
1. Activity V added to take care of Cabinet expenses related to
the campaign that were not picked up by the departments or
agencies.
2. Because of the overruns of the previous year and the fact
that '71 was not an election year and thus no compatison
could be made with 1970 -- no attempt was made by RNC to
budget for activities within acct. 100. Also, the $500,000
figure was the one officially approved by the RNC. The
actual White House estimate was $1,100,000. This included
$150,000 for polling and $250,000 for information retrieval
which the RNC carried on other accounts. The figure that
the White Louse presented was $700,000 and $500,000 was
approved.
3. AAccount V was set up to pay campaign '70 expenses that were
carried over into 1971.
4. Account VI covered the salaries of the people on the RNC
staff working for the Citizens' Committee for the Re-Election
of the President before it was announced and became a
separate entity.
5. Account 8 is the cash account which has been used for expenses
that could not be carried in another account for fear of audit.
The large increase in this account for 1971 is due to the fact
that all expenses related to a White House staff member were
handled in account / so that if the PNC's accounts were audited,
there would be no record of them paying for a White house staff
member's political expenses.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D. C 20006
February 10, 1972
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached is our weekly report.
JEB S. MAGRUDER
Attachment
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
ADVERTISING
Television commercials and newspaper, ads for Florida and New Hamp-
shire were presented to the strategy group, along with written
creative and promotion strategies and media plans.
The Davis Agency has been retained as a local agency for place-
ment in Wisconsin.
Advertising strategy meetings were held with the Wisconsin State
Chairman.
An indoctrination meeting was held at the Committee for key Agency
personnel.
AGRICULTURE
One day was spent in meetings with the Farm. Journal staff in Phi-
ladelphia. The Journal is the nation's leading farm magazine, so
our intent was to establish a solid working relationship with the
editorial staff. They were strong Nixon supporters in 1968, and
will be SO again in 1972.
We tentatively arranged some question and answer articles for later
in the campaign, and the Journal also offered to drop a question
or two that might be of special concern to us into their polls
between now and November if we wish them to do SO. They have an
excellent telephone polling capability that could be used for
either farm or non-farm purposes. We will discuss this with
Bob Teeter.
The Journal also has an outstanding farmer mailing list that
could be of great value to us during the campaign. They have
five million names on computer tape, classified according to.
state, size of operation, type of operation, etc. We will dis-
cuss further with Bob Morgan.
This should be an invaluable relationship over the next nine
months.
Lengthy conferences were held with Senator Young, Congressman
Andrews, Secretary Butz, and John Whitaker (individually) to
discuss the 1972 wheat situation. Young and Andrews are very
concerned about losing North and South Dakota in November,
and both feel that USDA has been intransigent in dealing with the
problem of low wheat prices. As might be expected, this is not a
black and white situation, and there are no easy solutions. But
we believe that general understanding may be at least slightly
improved over a week ago. No follow up action is appropriate at
present, but the total situation must be re-evaluated a few weeks
-2-
from now when the program sign-up terminates.
We will be preparing a more comprehensive memorandum on this en-
tire matter for the Attorney General.
John Foltz joined our staff on February 1. He has already arranged
a number of visits on Capitol Hill --- some of which we have made
jointly, others individually. John is extremely capable and highly
regarded by Members of the Congress and their staffs. He will be
an excellent addition to the campaign team.
In addition to Senator Young and Congressman Andrews, mentioned
previously, we paid calls on Congressmen Hammerschmidt of Arkansas,
Hall of Missouri, Nelsen of Minnesota, and Findley of Illinois.
All have offered their full cooperation during the 1972 campaign.
In each case, we obtain a current appraisal of the Nixon situation
in the particular state that is represented.
Yeutter participated in one of the USDA briefing sessions on Rural
Development. These sessions were well handled by Under-secretary
Campbell and other USDA staff members, and set the stage for the
President's rural development message in mid-week. Hopefully,
this will take some or all of the play away from the Democrats
on this issue. If Senator Humphrey is the nominee, rural develop-
ment could be a major factor in the campaign. We must concede,
however, that we are not very favorably impressed with anyone's
rural development proposals, including those of the Administration.
It is difficult to get a handle on this nebulous issue, and no one
has done a very good job thus far.
BLACK LIASON
Several briefing books have been prepared (on key contacts by
states, on statistics relating to Black voters and on potential
Committee members) for use of the Division in responding to other
Divisions requests.
We met with a Re-election Committee Advertising representative
(handling special interest groups) and a minority staff member
of the White House Communications staff to formulate a comuni-
cations plan approach and to begin work on a brochure setting
out Administration accomplishments relating to Blacks.
At the invitation of the Council of Black Appointees, a presen-
tation was made at their monthly meeting (which involved the
Re-election Committees Research Director) Concern centered
around whether the Black vote is being written off, the need
for visibility of Blacks on the staff of the Re-election Com-
-3-
mittee (other than with the Black Vote Division), and need to tie
Appointees into White House affairs.
We responded to requests from other staff members for information
and photos on the Black population and Black Appointees with the
President.
We are continuing briefing sessions with key people -- contacts in-
cluded Senator Edward Brooke, D.C. Councilman Jerry Moore and staff
members A1 Kaupinen and Fred La Rue. Black Appointees talked with
individually included Ben Holman (Director, Community Relations
Service, Department of Justice) and John Wilkes, (Department of
Labor, Deputy Assistant Secretary).
Attention during the week was focused on seeking to sensitize key
state contacts to the importance of having Black delegates in at-
tendance at the Republican National Convention.
Invitations were received to participate in a Workshop on "Win-
ning the Black Vote" at the 1972 Republican National Leadership
Conference March 4, 1972, and a Grantsmanship Seminar, February 5,
1972, sponsored by the State Republican Headquarters in Atlanta.
We picked up pledges of support from two Black newspapers in Fort
Lauderdale, Florida, and Compton, California.
Candidates for possible staff positions were interviewed.
BUSINESS AND INDUSTRY
Last week we visited Atlanta, St. Louis, and Boston and made plans
to organize the states and the cities in the areas covered by these
regional headquarters. The response at our meetings was excellent
and we are being well received.
We have prepared material which describes the function of the Chair-
men --- Regional, State and City -- from which we work when we talk
with the Regional men. The reaction, so far, has been that this
is the kind of help they want and need, and that they are encouraged
with our approach to the problem.
Commencing February 8, visits will be made to talk with Chairmen
in Chicago, Denver, Los Angeles, San Francisco, Houston and Boise,
Idaho. By the end of the week, we should have the country reasona-
bly well covered and be well on our way to a full selection of
State and City Chairmen.
We had originally planned a meeting of Regional and State Chair-
-4-
men in Washington for February 23. That date was overly ambitious
in view of the problems we are having in lining up people who are
willing to be committed. A new date has been set for April 5
which will, we believe, now give us ample time to accomplish our
objectives.
We are coordinating visits with State Chairmen on the political
side, and believe, to date, we have no problems between us and these
important people.
ELDERLY
Jim Mills was added to the staff as Field Director for Older Ameri-
can activities. Mills spent most of his time becoming familiar
with Flemming's operation and worked with Kaupinen on beginning
the selection process for state Older Americans Chairmen and
advisory boards.
Todd attended Dr. Flemming's regular policy and strategy meetings
and in addition worked with HEW(OS) to reduce Domestic Council
goals and to assign specific members of the Cabinet Committee
Work Group to specific projects to ensure proper follow through.
A memo has been prepared for Secretary Richardson's signature out-
lining this plan to the rest of the D.A.C. members. Todd also had
Vicki Keller of the White House staff begin compiling a master list
of all federal grant projects which affect older Americans to be
broken down on a state-by-state basis. This will be used by state
chairmen and 1701 for speaker and appearance purposes as well as
fodder for publicity.
We prepared an Administration "initiative" list on the elderly
which will be used by all participants in the campaign as the basic
fact sheet. This will be updated as necessary.
We are still attempting to get Arthur Flemming wired into our
Speakers Bureau (he is making two appearances in Florida, neither
of which are shown on the schedule) so he can receive maximum ex-
posure and be properly advanced.
Todd worked on HEW films with Dailey. They need considerable work
and steps are being taken within HEW to ensure a good product.
Todd continued to work on selection of deputy for John Martin --
work not completed. He also continued to work on overall campaign
plan which still lacks approval. This is most important as we
cannot proceed in the field without agreement.
Todd participated in RNFC workshop in NYC on Friday. Two hundred
-5-
plus business leaders between 28-40 years heard Flanigan, Brock,
McKinney, Armstrong, White and panel discussion in which Todd ap-
peared. Panel's time was cut "short and therefore wasn't very
helpful to overall meeting. Milliken spoke at lunch. Attention
was good. Meeting will produce positive results both for
volunteers and contributions. RNFC intends to repeat seminar in
about eight other cities. Some suggestions re program improve-
ment were made to Milbank.
JEWISH
The additional "leak" concerning the Phantom and Sky Hawk planes
which was the subject of the New York Times' lead article on Feb-
ruary 6 is an additional positive source of information concerning
fulfillment of President Nixon's promise that he will not allow the
balance of power in the Middle East, to shift against Israel. There
is now a widely-held assumption that arms shipments, which have ap-
parently been committed, are soon to actually begin in terms of de-
livery. This key element for the Jewish community lies in the fact
that arms are committed in advance and not tied to U.S. supervision
of progress in the peace talks of any kind between Israel and the
Arabs.
Larry Goldberg spent several days in New York meeting with indivi-
duals who will be involved in the re-election effort in New York.
Due to the large and diverse nature of the Jewish community in
New York, there are a variety of groups and approaches, and a
central strategy must be arrived at and followed. Coordination
by Governor Rockefeller's top campaign coordinator is essential
in a manner that allows for broad participation by individuals who
do not necessarily agree with each other on approach. The deci-
sion point must be placed where potential disagreement can be
heard and where effectiveness ---- not personality --- is the standard.
Special efforts are being made to organize within the Orthodox
community, and this effort is central to the vote for the President.
This is a relatively new area for Republican efforts and contacts
are more difficult because there are not established patterns.
LEGAL
We advised Mr. Girard concerning the equal time provisions of the
Federal Communications Act as they apply to the Vice President;
advised Messrs. Joanou and Dailey regarding television and radio
sponsorship disclosure requirements under the election laws of
Florida and New Hampshire. We conferred with Mr. Rietz and ad-
vised him of the legality of a proposed poster and poster/news-
-6-
letter production and sale arrangement with Gemini Printing Co.
Mr. Rietz was further advised concerning the provisions of the
copyright law as they applied to a campaign poster.
Mr. Fore was advised of the provisions of the Campaign Communica-
tions Reform Act as they pertain to the use of telephones to com-
municate with voters.
We conferred with Mr. Caulfield concerning the legal aspects of
certain uses of the word "Republican" by those not connected for-
mally with the Republican Party.
We conferred with Mr. Dailey on the subject of pre-nomination spend-
ing, in the absence of a primary, under the Campaign Communications
Reform Act.
A conference was held with John Dean and Fred Malek with regard
to certain legal matters concerning the campaign.
Messrs. Bill Harper and Paul Kayser were given an opinion that,
under its present charter, Business and Industry for the Re-election
of the President is not required to report receipts and expenditures
to the Clerk of the House of Representatives under the Corrupt
Practices Act.
The use of the word "telegram", in the context of campaign litera-
ture in the general form and style of a telegram was researched
from the point of view of trade mark infringement and unfair com-
petition law. It was determined that while the word "telegram" is
registered in the U.S. patent office by Western Union, said re-
gistration is on the Supplemental Register and such registration
creates no proprietary right therein for Western Union, and, fur-
ther, the word "telegram" is a generic term and thus not suscep-
tible of functioning as a trade mark under the Lanham Act.
Alleghany, American, Eastern, Mohawk, and United Airlines were so-
licited for bids on a charter flight, on March 3, to Manchester,
New Hampshire.
At Manchester, New Hampshire, negotiations were conducted looking
toward the leasing of the New Hampshire National Guard Armory.
POLITICAL
Two state organizations were announced this past week -- Indiana,
chaired by Will Hays, Jr., on February 1, and California, chaired
by Governor Reagan, on February 4.
As of the 7th of February we have announced chairmen in 13 states,
11 are ready for announcement and 17 are in the final stages of
being set up.
-7-
John MacIver, Joe Noll and Charles Davis spent a full day in our
offices on Monday, January 31, discussing plans for the Wisconsin
primary. Harry Flemming travelled to North Carolina and South
Carolina to meet with the respective committees in those two states.
PR/MEDIA
Tom Girard attended the Press Conference in Indianapolis at which
the Chairman, Will H. Hays, Jr., announced the Indiana Committee.
Four TV stations, six radio stations and half a dozen newspapers
were represented. Each of the news shows carried the story giv-
ing about 1 1/2 minutes each to the announcement. TV does cover
most of the state.
Van Shumway attended the press conference held by Governor Ronald
Reagan at which the California Committee for the Re-election of
the President was announced. The media coverage in California was
excellent with TV, radio, newspapers and wires from across the
state represented. (Van Shumway was responsible for getting
the wire services there which he accomplished when he arrived in
California.) AEC-TV network news carried the announcement as well
as UPI wire service. The press release was prepared by Art
Amolsch in conjunction with Lyn Nofziger.
Ann Dore and Tom Girard worked closely with Roy Nilson, the audio/
press liaison in Florida to program audio tapes and national feeds
of Senator Goldwater and Mrs. Mitchell. Ann Dore has also worked
with the campaign speakers bureau on the surrogate schedule and
with the various surrogates press secretaries. In addition, a file
of photographs and biographies for all surrogates is about comple-
ted and material is now given to the states for their use.
Girard went to New Hampshire with Bart Porter, Curt Herge and
others to advance the March 3 rally. A press program is being
planned to build this rally and assure wide and significant
coverage. This first release announcing the rally will go out the
week of February 7. Amolsch and Girard worked with Secretary Mor-
ton's press secretary on the Secretary's speech in New Hampshire
February 4 including an attack on Muskie's Vietnam position.
The wires and some press covered the Morton speech very well.
Shumway met with Ray Lahr of UPI and Gaylord Shaw of AP for a
general campaign interview.
Cirard spoke by phone with Tony Schwartz, a reporter for the Uni-
versity of Michigan Daily, about why youth should vote for the
President including the need for students in particular to examine
-8-
the facts in such areas as the draft, food stamp programs and
overall change in percentages from national defense to human re-
sources.
Dore met with a White House correspondent representing Japanese
Broadcasting for preliminary discussion of their wish to film the
campaign operation.
Press Department staff meetings were held daily. Girard and Shum-
way met with David Greene on the details of the audio operation.
We helped generate GOP reaction to the Muskie Vietnam speech aler-
ting the RNC audio operation to seek reaction. Senators Brock and
Allott were taped and the UPI city wire carried the phone number
for call in.
Pat Strunk joined the staff and has begun a wire story distribu-
tion service to key members of the Committee several times a day.
The Surrogates Handbook and Press Secretaries Manual are near
completion. The latter is now ready for printing.
Shumway attended the Colson planning meeting Monday and Wednesday.
In addition he met with Joe Reppert, Senator Dole's press secre-
tary on the Ilill; Clark MacGregor, Paul Theis (Rep. Congressional
Campaign Committee); Bill Parish (photo editor who is now aboard
and working with Ollie Atkins) and Anne Armstrong.
Dore is working on the final procedure for RNC and campaign liaison
in the area of a clipping service, opposition and general research
materials, with Barry Mountain and Ed DeBolt at RNC. Dore also
interviewed a possible addition to the staff for a writing position.
Frank Leonard continued his work with Monday. A presentation on
the Presidential book Summons To Greatness was given to the White
House by request. The plans for The Presidential Re-Elector are
being laid as well as for a general campaign background piece
The Nixon Years. Leonard also is preparing graphics and layout
for the Press Secretaries llandbook and projecting future campaign
needs.
Dave Allen formally joined the press staff and supplied copy for
direct mail issue sheets and sent issue material to Congressman
Wyman and Illinois Nixon Committee. Initial procedures were de-
veloped for coordinating issues with the RNC, the White House,
and other sections of the Committee.
-9-
RESEARCH AND STRATEGY
Bob Marik, Bob Morgan, Rick Fore, Phil Joanou, Bill Novelli and
Bob Teeter met last week with John McIver and his associates who
will be running the campaign in Wisconsin. Prior to this meeting
McIver had a general understanding that there would be little
campaign activity in the Wisconsin primary. Mr. McIver, however,
agreed with Bob Teeter that Wisconsin would be an uphill battle
in the general election. Therefore, it was decided that a re-
evaluation of the Wisconsin primary was necessary.
In re-evaluating, it was brought out that there has been a general
decline in the Republican Party in Wisconsin. There will also be an
intense Democratic primary in Wisconsin. For these reasons, a
more highly organized primary campaign will be necessary in Wis-
consin. This will serve as an investment for the general election
and will close the gap between a potentially strong Democratic
primary winner and the President. The objectives of building an
organization and providing limited visibility can best be accom-
plished through direct mail and advertising.
In following up on this meeting, Mr. McIver will work closely with
our committee in developing final recommendations for an operating
plan that will be tailored to Wisconsin and provide the organiza-
tion necessary to win in November.
SPOKESMEN RESOURCES
Bart Porter met with Taft Schreiber to discuss a proposed White
House event in honor of the movie industry.
Alex Armendaris met with the Attorney General and was engaged as
the Executive Director of the Spanish Speaking Committee.
The Spokesmen Resources Division also commenced preparations for
the major rally, which is to be held in Manchester, New Hampshire,
on March 3, 1972. Among other things, Bart Porter and Curt Herge
met with Gov. Dwinell and other representatives of the New Hamp-
shire Committee for the Re-election of the President for the purpose
of discussing the program. They also examined available sites
and selected the Army National Guard State Armory in Manchester.
Room reservations were made at the Holiday Inn in Manchester. Gov.
Dwinell was asked to nominate an individual to serve as the State
Chairman for the event. Progress is being made in chartering an
aircraft, locating a professional producer for the rally, loca-
ting advancemen and in planning the afternoon of campaigning.
Curt Herge asked Angie Miller to organize the Nixonettes in prepa-
-10-
ration for the rally. She contacted girls at Wellesley, Pine Manor,
Catherine Gibbs and the University of New Hampshire.
Attached are current chronological schedules of the speaking events
in New Hampshire and Florida prior to their respective primaries.
-11-
February 8, 1972
9:00 a.m.
FLORIDA SPEAKING EVENTS PRIOR TO MARCH 14, 1972
Date
Event
Speaker
January 21
Chamber of Commerce Dinner
Mr. Klein
Sarasota
January 22
National Highway Safety Leaders
Sec. Volpe
Women's Group, Orlando
January 29
State Convention of Florida
Vice President
Jaycees, Daytona Beach
January 29
Miami Penthalon, Miami
Howard Twiley
(Miami Dolphins)
February 1
DuVal County Medical Society
Mr. Kleindienst
February 2
Co-host Allan Courtney Radio
Mr. Klein
Show, Miami
February 3
University of Florida,
Sen. Goldwater
Gainsville
February 4
Palm Beach County Fund Raising
Mrs. Mitchell
Dinner, Palm Beach
February 7
Elephant Forum, Miami
Cong. Ford
February 10
Legacy of Parks, Dade County
Mrs. Julie Eisenhower
February 10
Civics Club Luncheon, Ft. Meyers
Sen. Gurney
February 10
Lincoln Day Dinner, Collier
Sen. Gurney
County, Naples
February 11
Central Florida District Rotary
Sen. Gurney
Club Luncheon, Disneyworld
February 11
Dade County Lincoln Day Dinner,
Sen. Brock
Miami
February 12
Lake County Republican Executive
Sen. Gurney
Committee Lincoln Day Dinner,
Leesburg
February 12
Broward County Lee-Lincoln Day
Mr. Dent
Dinner, Ft. Lauderdale
-12-
Date
Event
Speaker
February 12
Ormond Beach Republican Club
Mr. Winthrop
Lincoln Day Dinner, Daytona
Rockefeller
Beach
February 13
Citrus County Lincoln Day
Sen. Gurney
Brunch, Crystal River
February 14
Congressional Boosters Club
Sec. Butz
Fund Raising Event, Ralm Beach
Sen. Dole
Cong. Kemp
Mr. Rumsfeld
February 14
Volusia County Lincoln Day
Sen. Gurney
Luncheon, DeLand
February 14
Seminole County Lincoln Day
Sen. Gurney
Dinner, Sanford
February 16
National Association of
Sec. Stans
Manufacturers, Boca Raton
February 19
Key West County Lincoln Day
Sen. Gurney
Dinner, Key West
February 21
South Broward County
Sen. Gurney
Lincoln Day Dinner
February 24
Republican State Executive
Sec. Morton
Committee Legislature
Mary Ann Mobley
Appreciation Dinner, Tallahassee
February 24
Florida State University Student
Sec. Morton
Body, Tallahassee
February 26
Florida Engineering Society
Sec. Romney
Annual Banquet, Miami
February 26
Indian River County Lincoln
Sen. Gurney
Day Dinner, Vero Beach
-13-
Date
Event
Speaker
March 4
GOP Fund Raising Event,
Sen. Dole
St. Petersburg
March 5
American Friends of Hebrew
Sec. Richardson
University, Miami
March 6
Manatee County Republican
Cong. Goldwater
Dinner, Bradenton
March 6
Orange County Lincoln Day
Sen. Tower
Dinner, Orlando
(Invitation pending)
March 6
Elephant Forum, Miami
Sen. Tower
March 6
North Broward County Lincoln
Sen. Dole
Day Dinner, Fort Lauderdale
March 7
Regional Kiwanis Clubs,
Sen. Goldwater
Manatee and Sarasota Counties
(Invitation pending)
March 9
Republican Fund Raiser, Tampa
Sen. Goldwater
March 10
Brevard County Lincoln Day
Sen. Dole
Dinner, Cocoa Beach
March 11
Jaycees Awards Banquet, St.
Sen. Gurney
Petersburg
March 13
Polk County Lincoln Day
Sen. Dole
Dinner, Winter Haven.
-14-
February 8, 1972
9:00 a.m.
NEW HAMPSHIRE SPEAKING EVENTS PRIOR TO MARCH 7, 1972
Date
Event
Speaker
January 13
Headquarters Grand Opening
Sec. Volpe
New Hampshire Committee for
the Re-election of the
President, Concord
January 21 and
Voter Registration Rally,
Sen. Weicker
22
Manchester
January 29
New Hampshire State Bar
Sec. Richardson
Association, Concord
January 31
Testamonial Dinner for Sen.
Sen. Scott
Cotton, Lebanon
February 4
New Hampshire Committee
Sec. Morton
for the Re-election of the
President Fund Raising Dinner,
Concord
February 4
Claremont High School
Sec. Morton
Student Body, Claremont
February 4 and
Keene State College, Franklin
Cong. Kemp
5
Pierce College, New Hampshire
Cong. Steiger
College and St. Anselms
College
February 8
New Hampshire College
Mr. Ruckelshaus
Student Body, Manchester
February 8
New Hampshire Clean Waters
Mr. Ruckelshaus
Association, Laconia
February 8
University of New Hampshire
Mr. Droge
and Plymouth State
February 9
Dover High School and Central
Mr. Droge
High School
February 9
Joint Session of New
Mr. Ruckelshaus
Hampshire Legislature
-15-
Date
Event
Speaker
February 9
North Conway and Conway
Sen. Brock
Rotary Clubs Ladies Night
Dinner, North Conway
February 10
Dinner Conference with
Mr. Train
Environmental Scientists,
Durham
February 12
Rockingham County Republican
Sec. Richardson
Dinner Dance, Pelham
February 12
Coos County Republican Party
Sec. Richardson
Lincoln Day Dinner, Berlin
February 12
Amherst Lincoln Day Dinner,
Sec. Romney
Amherst
February 15
Strafford County Republican
Sen. Packwood
Committee Lincoln Day Dinner,
Dover
February 18
University of New Hampshire
Mr. Rumsfeld
Annual Alumni Class Conclave,
Durham
February 19
East Rockingham County
Sen. Baker
Republican Party Dinner,
Mr. Buddy Ebsen
Exeter
February 21
Cheshire County Republican
Mr. Finch
Committee Lincoln Day Dinner,
Keene
February 21
Dartmouth College Student
Mr. Finch
Body, Hanover
(Invitation pending)
February 22
Business and Industry
Mr. Flanigan
Association of New Hampshire
Dinner, Concord
February 23
Nashua Chamber of Commerce
Sec. Volpe
Annual Dinner, Nashua
February 23
Chamber of Commerce Dinner,
Mr. Klein
Manchester
February 25
Kearsarge High School
Cong. Biester
&
-16-
Date
Event
Speaker
February 28,
University of New Hampshire
Sec. Romney
29 or
Student Body, Durham
(Invitation pending)
March 1, 2
March 3
New Hampshire Committee for
Twenty spokesmen
the Re-election of the
(Planning stage)
President Reception and Rally,
Manchester
-17-
VOTERS' RIGHTS (BALLOT SECURITY)
All state chairmen who have been named to handle the campaign to
re-elect the President have been contacted personally and requested
to name a Voters' Rights (Ballot Security) chairman. It is anti-
cipated that there will be compliance by February 15.
The following states have named their Voters' Rights chairman:
Connecticut
---
John Gawrych
Illinois
--
Frank Lunding
Missouri
-- Donald J. Stohr
New Hampshire
- Alfred H. Casassa
New York
- Joseph L. Forstadt
Texas
-- Allan Rash (Designee of state
Republican Headquarters approved
by Senator Tower's office)
Wyoming
-- Alan K. Simpson
WOMEN
Meetings were held on the three primary states of Wisconsin, New
Hampshire and Florida which Pat Hutar attended. Immediate concerns
were with Florida and New Hampshire.
After receiving a briefing on the Florida political situation and
the direct mail campaign and volunteer efforts planned, Pat Hutar
accompanied by Nancy Steorts went to Florida for a meeting with
State Chairman Tommy Thomas and National Committeewoman Paula
Hawkins. Included in the meeting were the State Committee Execu-
tive Director, Bill Davis, his assistant and Maxwell Calloway. We
went over the entire volunteer recruitment program via direct
mail and the need for a coordinator in each of the ten county head-
quarters to process volunteers and materials. In addition, we
discussed the need for persons being designated as Presidential
Commitment Chairmen in each county whose sole responsibility
would be the successful implementation of the program. We made
the suggestion that Maxwell Calloway be assigned the responsibility
for organizing young people to work in the ten county offices,
making calls to volunteers and distribution of materials to volun-
teers. Paula llawkins will work to obtain volunteers for this
operation also.
It was decided that Ken Rietz and Pat Hutar would meet with Nancy
Brataas, New Hampshire Telephone Coordinator, and key New Hampshire
leaders. Attending were Millie Perkins, National Committeewoman,
and Vicky Zachos, State Vice Chairman. Roma Spaulding, New Hamp-
shire Committee for the Re-election of the President, was unable
-18-
to come, The objective of the meeting was to help Nancy Brataas
recruit volunteers for the telephone operation. Mission was ac-
complished. Both Millie Perkins and Vicky Zachos know scores of
outstanding men and women who can aid in this effort. No attempt
had been made by Allan Walker to involve them in this process. Ted
Wigger will be responsible for recruiting young people to work.
In addition, Washington will arrange for him to coordinate the
volunteer return cards being sent to the headquarters office. After
talking with Nancy Brataas on Saturday, the assignment of Ted
Wigger to this task had not as yet been established with Allan
Walker. Nancy Brataas has recruited experienced volunteer super-
visory help from three states. Bob Marik had suggested that Pat
Hutar try to get additional support of this kind. Pat contacted
key people in Massachusetts and put Nancy Brataas in touch with
them. In addition, Mary Beggs was contacted by Pat and asked to
see if some of the "Little Cabinet" wives would like to volunteer.
Mary obtained several, and she is now in direct contact with Nancy
Brataas to work out the schedule of her volunteers. These women
will volunteer their time to help for a week to two weeks in New
Hampshire. Out of the New Hampshire recruitment process will come
trained and motivated volunteers to aid in the general election
campaign.
A luncheon invitiation was extended to women appointees by Pat
Hutar to provide an opportunity to get their opinions, attitudes
and ideas on the utilization of volunteers in the campaign. A
discussion outline was provided which also indicated special acti-
vities aimed at focusing attention on the quality and number of out-
standing women the President has appointed to high office: that
he is aware, concerned and taking action to see that women have the
opportunity to reach their full potential as individuals.
The discussion was lively and stimulating with different points
of view being expressed. However, consensus was reached on the
need for an attitudinal survey on women's issues. We considered
this essential to planning strategy and promotions directed at
women's issues.
Pat Hutar called Bob Teeter, and he explained that possibly some
questions on women's issues could be included in some of the state
surveys planned in the near future. We will meet with him next
week to discuss the kinds of questions and the information we want
to obtain from the survey.
Anne Armstrong asked Rita Hauser, Nancy Steorts and Pat Hutar to
meet with her and Mary Beggs, wife of the Under Secretary, Depart-
ment of Transportation. She wanted ideas as to how the wives of
the Little Cabinet members could volunteer their services in the
campaign. They are anxious to serve. A number of good suggestions
-19-
were made.
During the week, Pat Hutar had lunch with Barbara Gunderson of
South Dakota, an Eisenhower appointee on the Civil Service Com-
mission. She is interest in serving in the campaign. Also, she
indicated an interest in a government appointment. She is an
able person and would be useful in several capacities. We will
follow up with discussions with our South Dakota chairman.
YOUTH
Following are the results of a Durham, New Hampshire, youth poll
(18-24) conducted by the Public Broadcasting System television
station during mid-December (the results were made public last
week) :
Yes
No
Are you registered to vote
33%
67%
Do you plan to register
87%
13%
If the New Hampshire primary were held today, for whom would you
vote in the
Republican primary:
Nixon
70%
McCloskey
30%
Democratic primary:
Kennedy
35%
Muskie
28%
McGovern
22%
Humphrey
7%
Yorty
3%
Jackson
3%
Lindsay
2%
If the Presidential elections were held today, who would you vote
for?
Nixon
22%
Kennedy
21%
Muskie
21%
McGovern
12%
McCloskey
6%
Lindsay
5%
Humphrey
3%
Jackson
1%
Yorty
1%
Others
8%
-20-
If you have not registered yet to vote, why not?
Uninformed on the issues and candidates
43%
Disinterested
23%
Can't register
7%
Don't know how to register
6%
Can't get to polls
2%
Other reasons
19%
Media activity on youth trip for Congressmen Kemp and Steiger:
Radio and TV
Kemp - WWNH, 15 minutes; WMUR-TV, 13 minutes
Steiger - WKSC (Keene State College), 1/2 hour live;
WKNE, 15 minutes.
Press
Kemp - Manchester Union Leader and Dover Daily Democrat
Steiger - Concord Monitor, Peterborough Transcript, and
Keene Sentinel
East Detroit lligh School survey (an area where the President receiv-
ed 25% in 1968) :
Nixon
52%
Muskie
20%
Wallace
18%
Kennedy
9%
McGovern
1 vote
McCloskey
1 vote
Speakers Place:
- Herb Klein will address the Ohio YR's quarterly meeting on the
evening prior to registration drives in several Ohio counties
(March 18).
- Director Ruckelshaus will appear at New Hampshire College and
hold a press conference for youth media on February 9.
- Representative Steiger will attend ceremonies at the University
of Wisconsin (at Milwaukee) and speak in behalf of the President.
The other candidates are expected. (February 28)
- Representative Steiger will speak at Grace College in Indiana.
- Representative Frenzel will speak at the Illinois College Re-
publicans convention on February 19.
-21-
- Representative Devine will address. the Iowa YR convention on
March 4.
- Clark MacGregor, Anne Armstrong and Senator Miller will speak
to the Center for the Study of the Presidency in New York.
- Assistant Secretary Hyde will speak to the Evangelical Student
Congress in upstate New York in behalf of the President.
- Representative Archer spoke to the Lancaster (Pennsylvania) GOP
in behalf of the President and the youth campaign.
POLLS
The latest Gallup trial heat for Nixon-Muskie-Wallace puts Nixon
and Muskie only one percentage point apart, Nixon 43% and Muskie
42%. Wallace has also gained by two points while the undecided
voter dropped to only 3%.
1
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the
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
February 8, 1972
MEMORANDUM FOR:
MR. CLIFFORD A. MILLER
FROM:
ROBERT C. ODLE, JR.
SUBJECT:
Statler-Hilton
Per our conversation, the procedure for
making reservations at the Statler is
outlined in the attached memorandum.
I have given your name to the people at
the hotel and informed them that you
will be calling and should be treated
as one of our very special guests.
They promised a nice room.
Attachment
DCC: Mr. Cordon C. Strachan
Get your $5 ready
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
February 8, 1972
CONFIDENTIAL
MEMORANDUM FOR THE STAFF
R
FROM: ROBERT C. ODLE, JR.
1. To celebrate the opening of the third floor, and to introduce
new staff members to one another, a party will be held in Room 370
from 5:30 p.m. until 7:30 p.m. tomorrow, Wednesday, February 9.
Wives, husbands, and dates are cordially invited as well.
2. The third floor conference room is now available to all staff
members for meetings. It is scheduled by Teri Ann Thayer and must
be reserved in advance. She can be reached on extension 329.
The fourth floor conference room continues to be scheduled by
Jeanne Mason at extension 203.
Whoever uses these rooms has the responsibility for cleaning
them up afterwards.
3. As was stated in the staff manual, it is the policy of the Com-
mittee that all staff members fly coach class (unless, of course,
coach is not available on a particular flight).
4. Our security people have asked us to keep all the vertical
blinds drawn across windows, particularly in rooms which might
be photographed from buildings across the street. This is very
important in the Press office area of the third floor and the
Pennsylvania Avenue side of the third floor.
5. Fourth floor staff members should ask their guests to report
to Kathy O'Melia first. This will avoid placing too much of a
burden on Vicki Chern who has had to function as a receptionist
in addition to her primary responsibilities.
Kathy is located on the second floor, but will move to the new
third floor receptionist area next week. At that time, all guests
should be asked to report to the third floor before coming to the
fourth.
CONFIDENTIAL
CONFIDENTIAL
-2-
When you are ready for your visitor, please call Kathy and she
will send him up.
6. Inter-office envelopes (with holes) should be used for all mail
destined for staff members in this building. Regular manila enve-
lopes should be used if the mail is going outside this building.
7. Your front door office key opens our suite doors on all six
floors -- 272, 372, 472, 872, 972, and 1138.
8. There has been some confusion with respect to our Committee's
name. While it used to be "Citizens for," and there was some
discussion of changing it to "Committee to Re-elect, the offi-
cial name will remain "Committee for the Re-election of the Presi-
dent," not "Committee to Re-elect the President. Thus, our state
committees should all follow this form, e.g., "California Committee
for the
9. We have made an arrangement with the Statler Hilton Hotel, at
16th and K Streets, N. W., a few blocks from the office, to house
all our people and guests there from now until the election. Every-
one who has need to remain in a Washington hotel, or bring people to
Washington, should utilize this arrangement in order to save the
Committee money.
The rate which we will get is $22 per day for a single or $30
for a twin or double. Reservations can be made by calling the
Statler Hilton at 393-1000 and asking for Mrs. Florence Zyderfeld
at extension 219. You must ask for Mrs. Zyderfeld in order to get
this special rate and identify yourself as representing this Com-
mittee. She will take it from there. Do not call the Statler and
ask for "Reservations," however, because only Mrs. Zyderfeld is
aware of our special arrangement.
If you should experience any difficulty, ask to speak with
Mr. Ed Simmons, Convention Sales Manager, who has made these
arrangements for us. He also can help you with plans for din-
ners, banquets, etc.
When checking out of the Statler, please pay for the room your-
self and seek reimbursement from the Committee on a standard expense
account form.
No one must stay at the Statler; however, because of this ar-
rangement, no one will be reimbursed more than $22 per night for
a Washington hotel room.
CONFIDENTIAL
CONF IDENTIAL
-3-
Arrangements can also be made through my office for a similar
rate at any one of the four Marriott hotels in Washington and
Marriott's Essex House in New York City. Please contact me for
details.
CONFIDENTIAL
neednt
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W.
January 24, 1972
WASHINGTON, D. C. 20006
(202) 333-0920
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
JEB S. MAGRUDER
In reference to your memorandum of January 18 concerning
special interest mailings in the Florida Primary, I believe
that Bob Marik has already discussed our current plans with
you. The Attorney General has approved only the first mailing.
The additional mailings will be held in contingency depending
upon the outcome of the trends. We may want to use a special
mailing to test the response of elderly voters, but it would
be inappropriate to mail a special mailing to interest groups
such as Spanish-speaking citizens or Blacks in a Republican
Primary. We will probably want to save such mailings for the
general election.
January 18, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
G
SUBJECT:
Direct Mail and Florida
I noticed in the plans for the direct mail operation in
Florida that there will be no "special issue mailings
to individual voters". As you know, the subject of
target mailings to target voters has been discussed in
most of the Campaign Strategy Group meetings. In fact,
much of the discussion centered on the advisability of
target mailings in Florida because there were a few
identifiable groups such as "Spanish Speaking" and "Old
Voters" that could serve as a test for the general election
effort. I have not been asked for any elaborate explanation
of why the strategy has been changed. I am just curious.
Could you give me a call at your convenience?
CC: Dwight Chapin
Bob Marik
it
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON. D. C. 20006
(202) 0920
January 24, 1972
MEMORANDUM FOR:
MR. GORDON C. STRACHAN
FROM:
JEB S. MAGRUDER
SUBJECT:
Teachers and Politics
We had planned all along -- under the panoply of our citizens operation --
to form a committee of teachers, school and college administrators, profes-
sors, etc., sometime in the spring or summer. This would be one of the
horizontal groups we would form after the major groups such as Businessmen,
Doctors, and Lawyers get off the ground. It would probably be called "Edu-
cators Committee for the Re-Election of the President.'
As soon as our overall citizens director comes on board, it would be his
responsibility to select someone to work part-time at first and full-time
later on the Educators' Committee. The Educators' operation certainly
should fall under the direction of the citizens' man, and we do want to
wait until he comes on board for the choice to be made. This should be
very soon.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
Headny
see
1701 PENNSYLVANIA AVENUE. N.W
February 9, 1972
WASHINGTON. D. C. 20006
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR:
FROM:
GORDON STRACHAN an
JEB S. MAGRUDER
In answer to your memorandum of February 7 concerning a
proposed issues poll at the Republican National Leadership
Conference on March 1-4, I met with Ed DeBolt and Fred
LaRue and we agreed that it would be best to ask the RNC
to cancel the poll.
CONFIDENTIAL
February 12, 1972
MEMORANDUM FOR:
JOHN MITCHELL
H. R. HALDEMAN
FROM:
MURRAY CHOTINER
RE:
New Hampshire
People continue to pass on information to me. If important
enough for you, I will send it on. Otherwise, I will give
it to the proper campaign staffer.
1. "Rog" Morton drew 700 for the President. John Gardner
drew 1,200 for Common Cause.
2. Question was raised -- "Did local people really work hard
to get out a crowd?"
3. Bad picture of the President was used at the dinner.
4. "Rog" used too much time praising the Governor as a
friend of the President. This is customary and is to
be expected; however, Bob Hill people thought it went
too far.
5. There was a "coffee" held for the President addressed
by Lou Wyman. Only five were in attendance. Apparently
there was lack of preparation.
6. Boston Globe says the President has 71% in New Hampshire.
I assume the organization will get at least that much for
the President.
tisuay
MMC:bh