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This file contains:
From Jeb S. Magruder to the Attorney General. RE: Manchester Union Leader Article on the Nixon Telephone Canvas. 6 pgs. [Subject: White House Staff] [Memo], 2/28/1972
From Jeb S. Magruder to the Attorney General. RE: Campaign Dircetor. 1 pg. [Subject: Campaign] [Memo], 2/24/1972
From Jeb S. Magruder to the Attorney General. RE: New Hampshire Telphone Canvas. This document concerns the results of phone calls made in New Hampshire regarding support of the president. 2 pg. [Subject: Campaign] [Memo], 2/24/1972
From Robert C. Odle, Jr. to the Attorney General (bcc: H.R. Haldeman). RE: Attached Weekley Report. This document discusses advertising, agriculture, black liasion, business and industry, elderly, jewish, legal, the media, etc. 11 pgs. [Subject: Campaign] [Memo], 2/18/1972
Through jeb S. Magruder to the Attorney General. RE: Audio-Video. This document discusses terminating a RNC contract with David Green and a proposal for an in-house audio-video situation. 27 pgs. [Subject: Campaign] [Memo], 2/17/1972
Untitled handwritten note. This document is not signed and discusses troubles with Nixon's campaign. 1 pg. [Subject: Campaign] [Other Document], 2/12/1972
Title: Operation Plan for the Wisconsin Primary. 17 pgs. [Subject: Campaign] [Report], 2/11/1972
Title: Media Proposals, Wisconsin Primary Campaign. 27 pgs. [Subject: Campaign] [Report], no date
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26145942
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WHSF: Contested, 29-4
core
doc
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document
citationUrl
pageCount
1
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26145942
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contentType
document
title
WHSF: Contested, 29-4
description
This file contains:
From Jeb S. Magruder to the Attorney General. RE: Manchester Union Leader Article on the Nixon Telephone Canvas. 6 pgs. [Subject: White House Staff] [Memo], 2/28/1972
From Jeb S. Magruder to the Attorney General. RE: Campaign Dircetor. 1 pg. [Subject: Campaign] [Memo], 2/24/1972
From Jeb S. Magruder to the Attorney General. RE: New Hampshire Telphone Canvas. This document concerns the results of phone calls made in New Hampshire regarding support of the president. 2 pg. [Subject: Campaign] [Memo], 2/24/1972
From Robert C. Odle, Jr. to the Attorney General (bcc: H.R. Haldeman). RE: Attached Weekley Report. This document discusses advertising, agriculture, black liasion, business and industry, elderly, jewish, legal, the media, etc. 11 pgs. [Subject: Campaign] [Memo], 2/18/1972
Through jeb S. Magruder to the Attorney General. RE: Audio-Video. This document discusses terminating a RNC contract with David Green and a proposal for an in-house audio-video situation. 27 pgs. [Subject: Campaign] [Memo], 2/17/1972
Untitled handwritten note. This document is not signed and discusses troubles with Nixon's campaign. 1 pg. [Subject: Campaign] [Other Document], 2/12/1972
Title: Operation Plan for the Wisconsin Primary. 17 pgs. [Subject: Campaign] [Report], 2/11/1972
Title: Media Proposals, Wisconsin Primary Campaign. 27 pgs. [Subject: Campaign] [Report], no date
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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1
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yes
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hasTranscription
no
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26145942
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description
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nara-archive
Single page context
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1
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61a93785bd8ed2af
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
29
4
2/28/1972
White House Staff
Memo
From Jeb S. Magruder to the Attorney
General. RE: Manchester Union Leader
Article on the Nixon Telephone Canvas. 6
pgs.
29
4
2/24/1972
Campaign
Memo
From Jeb S. Magruder to the Attorney
General. RE: Campaign Dircetor. 1 pg.
29
4
2/24/1972
Campaign
Memo
From Jeb S. Magruder to the Attorney
General. RE: New Hampshire Telphone
Canvas. This document concerns the results
of phone calls made in New Hampshire
regarding support of the president. 2 pg.
29
4
2/18/1972
Campaign
Memo
From Robert C. Odle, Jr. to the Attorney
General (bcc: H.R. Haldeman). RE: Attached
Weekley Report. This document discusses
advertising, agriculture, black liasion,
business and industry, elderly, jewish, legal,
the media, etc. 11 pgs.
Tuesday, August 09, 2011
Page 1 of 2
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
29
4
2/17/1972
Campaign
Memo
Through jeb S. Magruder to the Attorney
General. RE: Audio-Video. This document
discusses terminating a RNC contract with
David Green and a proposal for an in-house
audio-video situation. 27 pgs.
29
4
2/12/1972
Campaign
Other Document
Untitled handwritten note. This document is
not signed and discusses troubles with
Nixon's campaign. 1 pg.
29
4
2/11/1972
Campaign
Report
Title: Operation Plan for the Wisconsin
Primary. 17 pgs.
29
4
Campaign
Report
Title: Media Proposals, Wisconsin Primary
Campaign. 27 pgs.
Tuesday, August 09, 2011
Page 2 of 2
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 309
Folder:
[Campaign 17 Book II Feb. 17-Mar. 3, '72 Folder 2]
Document
Disposition
82
Return Private/Political Memo, Magruder to the AG, 2.28.72
83
Return
Private/Political Memo, Magruder to the AG, 2-24-72
84
Retain
Open
85
Retain
Open
86
Retain
Open
87
Retain
Open
88
Retain
Open
89
Return
Private/Political Memo, Magruder to the AG, 2-24-72
90
Return
Private/Political Memo, Odle to the AG, 2-18-72
91
Return
Private/Political Memo, Shumway to the AG, 2-17-72
92
Return
Private/Political Notes, "wise.
"
2-12-[72]
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D. C. 20006
February 28, 1972
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: Manchester Union Leader Article on the Nixon Telephone Canvass
The attached article (Tab A) appeared today on the front page of
the Manchester Union Leader. (Because of the poor quality of the
telecopier transmittal, a typed transcript is also attached as
Tab B.) Very probably, Mr. Leob sent one of his reporters to
pose as a telephone volunteer and to pick up a set of phoning in-
structions.
The second paragraph in the second column states that "Critics of
the Nixon committee campaign contend that they must be using paid
workers for the telephone campaign, at least in some instances, since
long hours of work are involved.' In truth, only one person, the
manager, is paid in each headquarters. All other participants are
volunteers.
The second page of the article, the prescribed conversations,
appeared on page 13 of the same edition. It is an accurate repro-
duction of our instruction sheet with one very major exception.
Loeb cut the page in half and placed the top on the bottom. Our
copy began with "Hello, Mrs. Smith? " and proceeded through "For,"
"Undecided" and "Against." Loeb appears to have sought a negative
impression by starting the page with "Undecided" and "Against" and
burying "For" at the end of the page.
JEB S. MAGRUDER
CONFIDENTIAL
A
chestere UNION .. Leader
2-28-72
FRON
Page
Phone Chavassing State
Nixon Blitz Organized
A Madison Avenue-type tele-)
"Purpose: To a Nixon:
The objectives of the massive
phone birts campaign has been
handslide in the New Hempshire
telephone drive, according to the
under way this moth in 30 all-
primary 5 March 1."
instructional pamphlel, are to:
out-effiet to win $ landslida visa
Critics of the Nixon commillee
Show support for
tory for Prevident Nixon in the
compaign contain that they
President Nixon
March 7 presidential primary.
must be using paid workers for
Remind Republicans of the
The leaders of the "Canmil-
the telephone campaign, at least
importance of the state's presi-
too to Reclard the President" in-
in some instances, sinte long
dential primary at far 88 the
all that only voluntecr werkers
hours of work are involved.
red of the nation is concerned
are being bard, but Exy sémit
For instance, the shifts out-
Increase voter turnout for
that the cost of telephone to
lined in the professionally-pro
Nixon by stimubling interest
Beven telephone childrens in Man-
pered Overall Plan are fisted 33
and wrging GOP members who
charler, Namber, Concord, Day
follows:
isvor Nixon to cart 2 balled for
or, Kenne, Lebert and Little-
From 0 am. to ) p.m.; 1 p.m.
him March 7.
too Is & little on the high side.
to 4:30 p.m., and 6:29 p.m. to 2
There is a three-step pro-
C. Allan Walker Jr., executive
p.m.
director of the Nixon state
codure being followed in the
Further, according to the
committee, agreed that II MAR
telephone drive:
Instruction pamphiel, there is A
An extensive operation but de
beadquerters manager for each
Reiween Feb. 7 and 23. phone
Oined to *Sy how many regis-
of the telephone centers, plus
calls HeTo made to all regis-
tered Republicons have béen
shift organizators and recruit-
tesed Republicsus to determine
contacted- or what they said-
ent chairmen
those in favor of the President's
since the camplign WAS started
The centers BTC in aparation
reelection, those opposed. and
Feb. 7.
11 hours per day, six days a
those who are in the "undo
But they make no secret of
week.
cided" calegory.
the fact List the goal is a
Each volunteer reportedly has
Return calls will be made to
Isndalide triumph for Nison.
been given instructions detailing
the "unslocided" voters Letween
One of the instruction theels
procedures to be followed dur-
Feb. 23 and March 2 to find all
feeds like this:
Ing the phone conversations.
If any of them have decided to
support Nison's nomination.
Finally, = scries of "get-ovt-
the-vole" calls will be rusde
between March : and 7 to all
GOP mimbers favoring Nixon
The booklet further stated
that male vohinleers were TO-
craited for the night and
Saturday shills.
"Civic leaders accustomed to
conducting business on the
phone will be very effective is
the President's Nhall
and
should be used to become
intired"
MANCHESTER (N. H.) UNION LEADER - Monday, February 28, 1972
UNIVERSITY If the voter is silent, or hisitates, or went siy, yes reply:
Tell, publics you haven't = decision you Code you toll ==
if there is one issue that states of :- year time 25 the INI department
in taking your decision 2002 the confidatest"
If voice nontions at issue, and the cash accordingly.
In coy case, emplete the call by stying:
"Thank you. Vo'd like = will :000 information is you thout the President
End hope you will decide 20 join is in veting For his on Harch 22..
Good-byo!"
ADMIST: If votor 55 against the President, your reply politely:
"Thank you very Loch. Good-tyc."
"Malle, Mrs. SLICE? (jase) This is
celling.
, $2 a voltateer writing for the re-dection of President Nixon.
In 23.0 Primary Election this March 70, cen the President count 5. your
support?"
card
102:
If The votor is for 13.0 President, tak employed reply:
Wonderfull the President you really approviate your support.
Thank you (..) place receiver to wie C. Mards 76. Grodibye."
OFFICIAL GUIDELINES the Tele- of President Nixon's drive for the Reprib-
phone campaign being waged on behalf
lican Presidential nomination.
Front Page - February 28, 1972
PHONE WORKERS CANVASSING STATE
B
NIXON BLITZ ORGANIZED
A Madison Avenue-type telephone blitz campaign has been under way this
month in an all-out-effort to win a landslide victory for President
Nixon in the March 7 presidential primary.
The leaders of the "Committee to Re-elect the President" insist that
only volunteer workers are being used, but they admit that the cost
of telephones in sevel telephone centers in Manchester, Nashua, Con-
cord, Dover, Keene, Lebanon and Littleton is a little on the high side.
G. Allan Walker, Jr., executive director of the Nixon state committee,
agreed that it was an extensive operation but declined to say how
many registered Republicans have been contacted--or what they said--
since the campaign was started February 7.
But they make no secret of the fact that the goal is a landslide
triumph for Nixon.
One of the instruction sheets reads like this:
"Purpose: To assure a Nixon landslide in the New Hampshire primary
on March 7."
Critics of the Nixon committee campaign contend that they must be using
paid workers for the telephone campaign, at least in some instances, since
long hours of work are involved.
From 9 a.m. to 1 p.m.; 1 p.m. to 4:30 p.m., and 6:30 p.m. to 9 p.m.
Further, according to the instruction, pamphlet, there is a headquarters
manager for each of the telephone centers, plus chift coordinators and
recruitment chairmen.
The centers are in operation 11 hours per day, six days a week.
Each volunteer reportedly has been given instructions detailing procedures
to be followed during the phone conversations.
The objectives of the massive telephone drive, according to the instructional
pamphlet, are to:
Show enthusiastic support for President Nixon.
Remind Republicans of the importance of the state's presidential
primary as far as the rest of the nation is concerned.
- 2 -
Increase voter turnout for Nixon by stimulating interest and urging
GOP members who favor Nixon to cast a ballot for him on March 7.
There is a three-step procedure being followed in the telephone
drive:
Between Feb. 7 and 23, phone calls were made to all registered Republicans
to determine those in favor of the President's re-election, those opposed,
and those who are in the "undecided" category.
Return calls will be made to the "undecided" voters between Feb. 23
and March 2 to find out if any of them have decided to support Nixon's
nomination.
Finally, S series of "get-out-the-vote" calls will be made between March
5 and 7 to all GOP members favoring Nixon.
The booklet further stated that male volunteers were recruited for the
night and Saturday shifts.
"Civic leaders accostomed to conducting business on the phone will
be very effective in the President's behalf and should be urged
to become involved.
MANCHESTER (N.H.) UNION LEADER - Monday, February 28, 1972
UNDECIDED: If the voter is silent, or hesitates, or won't say, you reply:
"Well, perhaps you haven't made a decision yet. Could you tell
me if there is one issue that stands out in your mind as the
most important in making your deicsion among the candidates."
If the voter mentions an issue, mark the card accordingly. In any
case, complete the call by saying:
"Thank you. We'd like to mail some information to you
about the President and hope you will decide to join us
in voting for him on March 7th. Good-bye."
AGAINST: If the voter is against the President, you reply politely:
"Thank you very much. Goodbye."
"Hello, Mrs. Smith? (pause) This is
calling.
I am a volunteer working for the re-election of President
Nixon in the Primary Election this March 7th. Can the
President count on your support?"
FOR: If the voter is for the President, mark computer card and reply:
"Wonderful, the President will really appreciate your support.
Thank you and please remember to vote on March 7th. Goodbye."
OFFICIAL GUIDELINES of the tele-
of President Nixon's drive for the
phone campaign being waged on behalf Republican Presidential nomination.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON. D. C. 20006
February 24, 1972
(202) 333 0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Harry Flemming came up with an idea that I think has some merit and
relates to our discussion Tuesday.
As you know, during the last nine months no one here has had a title.
All of us think this has helped immeasurably in reducing the friction
in a burgeoning political operation.
Harry's thought is that when you become Campaign Director we announce
your position, but refrain from giving anyone else a specific title
rather indicating a general working situation i.e., isteand of call-
ing Pete Dailey Director of Advertising, indicate that Pete will be
handling the advertising for the committee. Since the titles really
do not mean anything organizationally, it would allow us more flexi-
bility as we build the staff and develop our programs for the campaign.
Recommendation:
That when you become Campaign Director we announce your position, but
refrain from giving anyone else a specific title.
Approve
Disapprove
Comment
Because of the type of work the Finance Division does, we would not
recommend that we eliminate titles so we would make a separate announce-
ment for Stans' position and the titles for his staff as appropriate.
JEB S. MAGRUDER
CONFIDENTIAL
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W.
February 24, 1972
WASHINGTON D. C. 20006
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: New Hampshire Telephone Canvass
The nine telephone centers in New Hampshire had, through
Tuesday, February 22, completed 40,306 calls. Each per-
son called is asked if the President can count on his
support on March 7th. The response has been:
For the President
24,227 (60.1%)
Against
3,776 ( 9.3%)
Undecided
12,304 (30.5%)
(The "undecided" category undoubtedly includes many who are
unwilling to state their preferance.)
There has been no discernable change in the support level
for the President in calls made after he arrived in China.
JEB S. MAGRUDER
CONFIDENTIAL
RESULTS OF NEW HAMPSHIRE TELEPHONE CANVASS
THROUGH TUESDAY, FEBRUARY 22, 1972
RESULTS
LOCATION OF
NUMBER OF CALLS
FOR THE
AGAINST THE
UNDECIDED
CENTER
COMPLETED
PRESIDENT
PRESIDENT
Concord
8,576
4,768
934
2,874
Conway
371
195
36
140
Dover
4,848
2,850
439
1,559
Keene
3,718
2,063
410
1,245
Lebanon
2,456
1,285
336
836
Littleton
2,687
1,745
191
751
Manchester
9,503
6,038
670
2,795
Nashua
5,945
3,820
605
1,520
Wolfboro
2,202
1,463
155
584
40,306
24,227
3,776
12,304
(60.1%)
(9.3%)
(30.5%)
X
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON D. C. 20006
February 18, 1972
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
Attached is our weekly report.
ROBERT C. ODLE, JR.
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
ADVERTISING
Television, radio, and newspaper creative material was presented
to the Strategy Group and approved for New Hampshire.
It was decided to hold production on television commericals for
Florida pending a review of a late poll and determination if
media will be used in that State.
Posters and banners using the "Re-elect the President" theme were
developed. Television and radio commercials will be produced the
week of February 21 in Milwaukee.
A Nielson pilot research project to identify viewing habits of
independents and ticket splitters was authorized.
Briefing meetings with Special Group heads (youth, Blacks, older
Americans, etc.) will be held at the Agency beginning next week.
AGRICULTURE
The major issue of the week was the dock strike, with progress
finally being made both in Congress and in negotiations. The
loss to American agriculture from this strike is almost incal-
culable. Politically, this has to be a winning issue for us --
particularly in agriculture, but also in the coastal areas.
Not only has the Congress procrastinated in dealing with the
permanent strike legislation introduced by the President about
two years ago, but it even procrastinated in dealing with the
emergency legislation that he introduced about three weeks ago.
At our suggestion, USDA is about to begin a series of "mini
seminars" to which small groups of agribusiness leaders (per-
haps 20 or 25 people per meeting) will be invited. This will
be done on an industry by industry basis (feed manufacturers,
meat packers, etc.), in sessions of about two hours duration
with Secretary Butz presiding. We will work with USDA on the
list of people to be invited, and may follow the seminar hos-
ting them for lunch. This should be a fine public relations ges-
ture, and hopefully will redound in equally fine campaign sup-
port.
We have begun to work with Nixon state chairmen in the selec-
tion of agricultural sub-chairmen for the various state cam-
paigns. Numerous contacts were made this past week, and these
will continue in the immediate future. If we do not have to
wait for the naming of Nixon chairmen, we should be able to
select all agricultural sub-chairmen by April 1.
-2-
BLACK LIASION
Most of the week's activity took place in the field. At the re-
quest of the Miami-Dade County Chairman we met with a cross-sec-
tion of community leaders. We arranged for a speech by a White
House staff member on Administration accomplishments. Organiza-
tion was discussed as arrangements were made for a follow-up
visit by a Black Appointee on February 18, 1972.
We visited with the South Carolina Nixon State Chairman, reviewed
his committee structure and followed up with key contacts.
At the request of the Committee's representative handling cele-
brities we visited Sammy Davis, Jr. in Los Angeles. He was re-
ceptive (as reported previously) to supporting the re-election
efforts and can now be counted on for limited key appearances.
While in California, additional contacts were made with persons
who will be active on citizen committees.
Black appointed officials, following our meeting with them,
continue to contact the office and include EEOC Commissioner
Colston Lewis and Bill Sharp of OEO.
Work was done on stimulating interest in Blacks running for
office -- notably, D.C. Councilman, Rev. Jerry Moore, has been
urged to run for Congress.
We devoted time to bridging gaps that exist between regular long-
time Republicans and Democrats/Independents interested in support-
ing the President -- in Detroit and Atlanta. This is an area
where additional competitiveness can be expected to appear.
In continuing data collection contact was made with the Research
Division of the RNC. We have now set up loose-leaf briefing books
on Blacks for various citizens committees.
BUSINESS AND INDUSTRY
During the week of February 8 we visited Chicago, Denver, Los
Angeles, San Francisco, and Boise, Idaho. During these visits
a number of questions regarding the new law came to light, and
some questions regarding the legalities of various activities
of businessmen were raised.
We have been discussing the ramifications of the new law and the
legal questions raised with the General Counsel of the Committee
and have been assured that answers to these questions will be
considered and will be forthcoming. When these answers have
been received, we plan to re-visit those who have raised these
questions,
-3-
Work is being completed on the preparation of training materials
for the various Chairmen and their organizations.
On February 15 we plan to visit Houston, Texas. This will just
about complete our initial tour of our target Chairmen.
ELDERLY
Todd devoted a major part of his time to problem solving with-
in the Executive Branch as regards the work of the Cabinet Com-
mittee on Aging; the Special Message of the President due March
third; staff assignments within the Domestic Council Working
Group and within HEW and refining Administration positions on
the various recommendations of the WHCoA.
It has been decided to move forward in four major subject areas,
each with its own project manager. These areas are: Housing,
Nutrition, Manpower Development/Volunteers and Establishment of
Localized "Ombudsman" Offices for the Elderly. Action plans
are well enough developed for inclusion in the Presidential
Message March 3.
The message, while built around the Older Americans Act, will be
written to serve as our basic platform for this constituency.
Until it is completed, it will continue to take most of Todd's
time.
Todd continued follow-up on implementation of the Administration's
media plan and, while we still have not identified all the indivi-
duals, we are much closer.
Arthur Flemming reported "positive" reaction to his appearances
in Florida and California but received strongly negative ques-
tioning on Value Added Tax. Also, he stressed the need to con-
tinue to show forward movement on the part of the Adminstration.
We drafted a letter to each Nixon State Chairman and obtained
clearance from Flemming so that when agreement is obtained on
our campaign plan, we can immediately begin selection of our
committee and chairman.
Mills spent three days in Florida attending meetings and discus-
sing OAD concerns and activities with Tommy Thomas, Paula Haw-
kins, Howard Weber, Maxwell Callaway, and Senator Brock's staff.
Mills states that Weber has begun implementing his plan aimed at
turning out pro-Nixon elderly in the ten target counties. He
met with our AOA Florida contact and discussed program implemen-
tation problems, possible visiting sights, and politically
sensitive issues as they relate to the Florida senior citizen.
-4-
JEWISH
The Middle East section of the President's "State of the World"
message has been exceptionally well received by the Jewish com-
munity as a statement of current White House policy. Some parts
of the general press (Washington Post and others) noted a sub-
tle, but unmistakable shift in policy toward Israel. Larry
Goldberg has arranged to send out 6,000 copies of the Middle
East section, with the cooperation of the leading Jewish organi-
zations.
An exchange of letters between Ruth Alexandrovich Averbuch and
the President was released this week and should contribute to
the building of the President's image on the issue of Soviet
Jewry. Mrs. Averbuch was one of the heroines of the Soviet Jews
and was imprisoned a year in the U.S.S.R. before her recent re-
lease. She has been traveling the United States on a speaking
tour.
Organization of the effort in the Jewish community on a state
level continues with a trip to California as the next step.
Recruitment throughout the country is continuing, and research
on putting together the record of the Nixon Administration's
aid to Israel has been undertaken.
Research projects to determine the background of Muskie's ad-
visors on Middle East policy has also been started. A sample of
this is the search for data to document the judgement that Muskie
neoisolationism would be damaging to support for Israel here in
the United States.
LEGAL
Two conferences were held with Paul Muller, Financial Vice Presi-
dent of November Group, Inc. (our in-house advertising agency),
re a proposed sublease of space in New York City which currently
is under lease to E. R. Squibb and Sons, Inc. This was followed
by a review of the proposed sublease submitted by Counsel for
Squibb; the finding of several defects therein, and renegotia-
tion thereof with Squibb. (Squibb is now seeking approval of
the proposed sublease from the primary lessor.)
The Hatch Act was researched for its applicability to certain
activities of employees of the Postal Service and a letter re-
flecting same was prepared for the signature of Frank Dale.
Mr. Joanou was advised concerning the applicability of the equal
time provisions of the Federal Communications Act as they apply
vis-a-vis Republicans and Democrats in primary elections.
-5-
Mr. Henry Cashen of Mr. Colson's office was advised concerning
certain of the provisions of the criminal code amendments made
by the Campaign Communications Reform Act in connection with
the raising of funds by those who are officers of, or employed
by, corporations.
A conference was held with Messrs. Fangboner and Harper of the
Business and Industry Committee for the Re-election of the Pre-
sident to advise them concerning the effect the Campaign
Communications Reform Act will have on their organization under
various prospective methods of structuring their regional and
state suborganizations.
At a meeting in the White House chaired by Mr. Colson and attended
by Mr. Bryce Harlow and representatives of major U.S. industrial
corporations, questions about the Campaign Communications Re-
form Act were answered in detail.
Mr. Dailey was advised concerning the use of telephones in pol-
ling, in light of the telephone expenditure limitations contained
in the Campaign Communications Reform Act.
At the request of Mr. Millspaugh of Mr. Dent's office, a tele-
phone conference was arranged with Governor Dewey Bartlett and
his counsel, David Russell, in which we analyzed for them the
Campaign Communications Reform Act. A similar service was af-
forded John Faust, Esq., Counsel to the Oregon Committee for
the Re-election of the President.
We continued to negotiate the lease for the armory in Manchester,
New Hampshire, for the evening of March 3, and drafted an agree-
ment for execution by Governor Dwinell. We also continued to
negotiate an aircraft charter for the trip to New Hampshire
on March 3. Discussion with air taxi operators continued for
a possible long term contract. New legislation affecting the
Massachusetts primary was researched.
In Florida, we negotiated the use of the Miami auditorium for
the March 9 rally there.
POLITICAL
On February 14 our chairmen in Rhode Island and Pennsylvania
were announced. James L. Taft, Jr. Mayor of Cranston was an-
nounced as our state chairman in Rhode Island. Taft, 41, was
elected mayor in 1970 after 8 years in the state senate, the
last two as minority leader. Our Pennsylvania chairman, Arlen
Spector, District Attorney of Philadelphia was announced at a
press conference on Capitol Hill; Senators Scott and Schweiker
-6-
attended and will serve as Honorary Co-chairmen.
As of the 14th of February we have announced chairmen in 15 states,
11 are ready for announcement, and 15 are in the final stages of
setting up.
PR/MEDIA
The Pennsylvania and Rhode Island press packages were prepared
by Art Amolsch for the state Chairmen's annoucements Monday,
February 14.
Ann Dore continues to work with Al Kaupinen on future state
announcements. In addition Ann Dore has consolidated speakers
bureau and White House speakers schedules and is serving New
Hampshire, Wisconsin and Florida in building appropriate media
around the speakers appearance.
Ray Caldiero, of William Marriott's office, offered his, services
to the Committee for a couple of weeks and will handle press ac-
tivities for the big New Hampshire and Florida rallies through
our office. Girard coordinated with our New Hampshire people
after Governor Romney faced anti-war demonstrators in Manchester.
We initiated a statement from Governor Peterson criticizing the
demonstration.
Tom Girard arranged for Senator Dole to represent the President
on WTRL radio in Bradenton, Florida. Amolsch and Girard wrote
a three-minute statement on why the President should be re-
elected. Girard read it for the station, which played it hourly
on Friday, February 11.
Girard arranged for coverage of the Environmental Message on the
audio and video services. William Ruckelshaus and Russell Train
recorded audio statements and Train did some videotaping. Girard
and Van Shumway had lunch with Hal Bruno of Newsweek. A Japanese
television station, represented by White House correspondent, Mr.
Wakamatsu, shot silent film in the office. On Monday, February 7
Van lunched with Don Irwin of the Los Angeles Times.
Clay Whitehead, Director of the Office of Telecommunications Po-
licy, met with Girard regarding an offer from the National Cable
Television Association to provide free cable time to the Presi-
dent's campaign. Dan Rather of CBS was given the word about our
N.H. rally with Governor Rockfeller by Girard. Rather used the
material in a political wrap-up on Friday night's evening news.
Art Amolsch worked on the production of the Press Director's
Handbook, as well as a 2,500 word article on the Nixon record
-7-
for Home Library Systems which plans to use it in a book entitled,
"Know your Candidates". Amolsch also completed a re-write of di-
rect mail pieces, and authored a letter from Mrs. Mitchell to
Republican Professionals Conference attendees. In addition Amolsch
wrote the N.H. Appreciation Day release; rewrote mock-election
release on N.H. College student balloting; wrote release on Mor-
ton in Richmond, Virginia.
David Allen discussed ways in which to help the business section
of the Committee develop campaign issues geared to businessmen
including issue input for the development of "businessmen's kits"
for the campaign. Allen also attended Kissinger press conferences
pertaining to the President's Foreign Policy Report.
Van Shumway attended the three-times-a-week planning meetings with
Chuck Colson. He also met with all heads individually of the
various special interest groups or adjuncts of the Committee to
discuss their programs and the press and PR support we shall
give.
All members of the department met for a daily staff meeting and
all continued to probe into the David Greene audio operation.
Girard prepared for Senator Scott a letter incorporating more of
the President's quotes from 1968 on the issue of a President's
responsibility vis-a-vis the war.
SPOKESMEN RESOURCES
Bart Porter met with Frank Gifford in New York to discuss the
organization of an Athletes for the President group. Gifford
promised help and said he would speak to Pete Rozelle, President
of the National Football League.
Porter met with Sam Levine, the Industrial Commissioner of the
State of New York. Levine has promised to help locate possible
candidates to head up the Labor for the President Committee.
Frank Naylor was interviewed as a possible candidate to run the
Veterans for the President group.
Curt Herge has met with Kenneth Lloyd, Co-Chairman of our Colo-
rado Committee for the Re-election of the President and George
Cook, Chairman of our Nebraska Committee for the Re-election of
the President. The purpose of these meetings was to discuss the
Spokesmen Resources program.
-8-
VOTERS' RIGHTS (BALLOT SECURITY)
Chotiner met on February 11 with Fred Lunding and Charley Barr
for preliminary discussion of Voters' Rights program for
Illinois.
The budget is to be submitted promptly with a determination of
how much will be contributed by the Governor's and Senator's
Committees.
Met with our chairman in Missouri, Donald Stohr, and Jack Nangle
(February 11). As in Illinois, both men are experienced with the
subject, and same ground was covered with them as was the case
in Illinois.
A budget will be submitted in 10 days, outlining what will be need-
ed for qualified field men to cover the "problem" states,
In due time it may be necessary to help the states defray the
cost of the operation; and even though we can debate the subject
of whether it should be financed locally, the important thing
is to see that the job is done.
YOUTH
The results of the mock election at New Hampshire College won by
the President received good coverage, especially on local radio.
It ran as the lead story from 8 P.M. to 8 A.M. the following day.
Our efforts now are completely geared toward supplying volunteers
for the telephone campaign, setting youth appearances for the
speakers we have scheduled and winning the remaining mock elec-
tions.
A voter registration meeting was held in California last week-
end. Attending were representatives of the campaign organization,
the Young Voters for the President and the State Central Commit-
tee. An initial format and schedule have been agreed on, with
March 15 the target for getting drives underway. Lou Barnett,
formerly of the Los Angeles County State Central Committee, has
been hired to supervise our special registration efforts.
Our efforts are aimed at supplying volunteers for the direct
mail-volunteer programs. Registration is now closed and we are
currently geared up for a major drive after the primary.
Counsellor Finch will address the student body at Dartmouth a
week before the mock election.
-9-
Virginia Knauer will speak to a consumer affairs conference in
Milwaukee on March 21.
Harry Dent will address the Southern Universities Student Govern-
ment Association in Miami on April 21. This was orginally a Pre-
sidential request.
Representative Archer will address the state convention of the
New Mexico YR's.
Brenda Box, Miss Texas and a member of the announced Young Voters
for the President Committee, will attend a registration rally in
Houston February 19.
Henry Spieglebatt of HEW will address the Upstate Medical Society
Conference in Syracuse, New York. This was originally a Presi-
dential request.
Representative Kelly will address the College Republicans of
Pennsylvania.
Representative James will address the Carroll County Young Re-
publicans of Missouri.
Attorney Joseph Forstadt will address Horace Greeley and the
Archbishop High Schools in New York State.
Representative Larry Simpson will address the student body at
Hebron Academy in Maine.
RESEARCH AND STRATEGY
The Youth Popularity Poll by the Campus Opinion Pollsters shows
the President gaining support of approximately 8% over the last
two months. See attached.
70
YOUTH POPULARITY POLL (CAMPUS_OPINION POLL) *
60
50
40
-10-
% OF APPROVAL
30
*HOW WOULD YOU RATE MR. NIXON'S
HANDLING OF HIS JOB AS
20
PRESIDENT?
(APPROVAL=VERY GOOD + GOOD)
10
0
1
3
5
7
9
11
1
3
5
7
9
11
1971
1972
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE N.W.
WASHINGTON D C 20006
February 17, 1972
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
THROUGH:
JEB S. MAGRUDER
SUBJECT:
Audio-Video
As we said to you in the February 15 Audio-Video memo, it is our
recommendation that we immediately terminate the RNC contract with
broadcast consultant David Green. The basic premise of contracting
outside of RNC is wrong. The audio-video system should be run in-
house. A description of the situation and our proposal follows.
Current Arrangement
Green currently has a contract with RNC for $12,127.00 per month
through February 1973. This arrangement was worked out by Lyn
Nofziger during his tenure at the RNC. A copy of the contract is
included as Tab A.
Under his contract Green has been providing 300 videotape cuts of
senators and congressmen to television stations around the country.
He has also been providing periodic audio feeds to radio stations.
This contract has no monetary ceiling and Green frequently has
exceeded this amount, with RNC paying the additional expenses.
For instance, on January 10, Green submitted a bill for $24,899.45
which RNC paid. The bill is included as Tab B.
These video cuts have been sent back to TV stations in the lawmaker's
area, frequently in great quantity. For example, on February 2,
he shipped cuts of Illinois Congressman Tom Railsback on the Rural
Development Message to all 26 Illinois TV stations. This used up
about $800 of the contract. A list of all the recent shipments is
included as Tab C.
Proposals
At the start of the year, Green proposed a system for the campaign.
He asked for an immediate advance of $550,000. This document is
included as Tab D. The proposal provided for purchase by Green
of videotape equipment for the House and Senate. Tom Girard and
I spent a couple of weekends reviewing this proposal and discus-
sing it with some top broadcasters. It was decided that the proposal
- 2 -
is included as Tab E. This also was unsatisfactory.
The extended negotiations turned out to be worth the exhaustive
effort, however, since they produced a very thorough examination
of David Green. We believe he has many, many shortcomings.
Our Conclusions on Green
1)
Use of videotape is bad. Film should be used. It is cheaper;
the cameras are more mobile; it is faster; it is preferred by
broadcasters; and the Senate and House Recording studios
already have videotape facilities.
2)
Green's plans for this election year are too oriented to
Capitol Hill. He really wants us to underwrite very expen-
sive feeds by lawmakers back to their district. While elec-
tion of GOP members is critical, our main budget should go to
the President, with support to the Hill on a more reasonable
basis than that used by Green.
3)
His material is shipped with no editorial judgment. Recently,
cuts of Congressman Railsback on the Rural Development mes-
sage went to all 26 Illinois TV stations. This cost about
$800. Conceptually and financially this is bad.
4)
Green says he has separate arrangements with some senators and
congressmen. (Tab F.) This is duplicity. If RNC has an
audio-video service, in-house advice and extra help could be
provided free as part of the whole operation. Also, Green
oversells his own importance in this area. Lawmakers have
press secretaries and with help from congressional and RNC
press people, the job can be done as well as anything Green
suggests.
5)
Few top flight broadcasters have heard of Green and, it is
our belief from some checking (not an empirical review) that
usage is less than the 2/3 Green claims. Indeed,
on special dock strike coverage a week ago, an informal report
from Green's wife, Gloria, to Girard, showed 1/3 usage on
something that was of major importance to the forty TV stations
fed on the West Coast. Other less critical material may not
be seeing the light of day.
6)
Green has been obstinent every step of the way. He has
refused to be specific about what he does, except under in-
tensive questioning. In one case we had to learn about his
staffing setup from his audio man, Jim Hunt, rather than
from Green.
7)
Green's audio quality is abominable. It makes us look foolish
next to the far superior Democratic service. Green's poor
quality can be heard on 821-2605. DNC is on 333-8260. Until
yesterday, Green had insisted everything was fine. Apparently
in fear of trouble he finally agreed to do something to make
it better.
- 3 -
8)
A week ago, Green denied Girard information on what Green had
been doing. Girard asked for the audio-video report that had
been provided previously to RNC. Green said no, demanding an
answer to his contract proposals before he would honor the re-
quest, which fell under the existing contract. Girard had to
call Bob Tuttle at RNC to ask him to call Green to tell him
to give Girard the information. This was done and the infor-
mation was provided.
9)
To provide special coverage of the Brock youth news conference
a couple of weeks ago Green hired a TV crew and an audio man.
He informed us this would cost $140. Now he says it cost $800.
10)
Green has consistently overspent his budget, without seeking
any advance approval from anything he has done. Witness the
audio-video reports for recent weeks, covering the period when
our committee was supposedly in charge. Green went on about
his business and told us nothing.
11)
Green's proposals have represented a totally unrealistic pic-
ture. For instance, he says he can arrange for this videotape
setup off the House and Senate floors. Our information is that
this would be probably impossible, especially on the House side.
12)
In his audio operation, Green has pirated tape from other radio
stations off the air. This is unprofessional, totally unethi-
cal and definitely illegal. This was done with the President's
State of the World Radio report a week ago. If the campaign
can't get tape on its own of its own candidate, there is
something radically wrong.
Green's faults can also be documented by a memo we obtained by Gary
Sukow, the Director of Broadcast Services for the Republican Congres-
sional Committee. (Tab G) He said that an expanded program with Green
"would be a serious waste on the part of the Republican Party." Sukow
is a former broadcaster, who runs a very fine film service for the
congressmen. He recently contracted with Green for three months for
audio. Girard has talked with Sukow, who would like to see us move
to the system I describe later.
Our Proposal
We suggest that we immediately create our own audio service, which
would be housed on the third floor of our committee. We should
hire Scott Peters, a ten-year veteran of and current manager of the
highly successful United Press International Audio Service. He
would come to work for about $27,000.00 on an annual basis. Peters
is very experienced in setting up equipment, in judging news values
and in dealing with broadcasters. He would be a tremendous addition
to our staff.
&
- 4 -
This service would gather tape of our surrogates as they speak
in Washington and around the country. Often radio stations are
unable to reach or receive tape of key figures. We could always
do SO easily and have the tape fed out quickly. Before a speech
we could record our surrogate SO that this tape could be released
at the time the speech is delivered. This would insure high usage.
We could also use this to feed out the voices of senators and con-
gressmen to their home districts. We could fill the needs of the
Republican Congressional Committee. During the President's cam-
paigning after the convention, we should send an audio man with him.
In this way we could use many portions of the President's speech and
emphasize the issues we wanted to in the target areas where those
issues are critical.
For instance, if the President were to speak in Detroit and the major
news organizations were to lead with his foreign policy remarks, we
might send out excerpts of other topics. His positive comments on
unemployment could be sent to areas where the economic issue was
a problem. His remarks on the space shuttle could be sent to
Florida, Texas and California. In sum, we could tailor his speeches
to the target states.
We also feel that a film crew should be rented or hired to perform
similar functions now in relation to the surrogates and possibly to
the President later. The personnel and equipment would probably run
about $25,000.00.
Here is how this would work. If Secretary Butz were to make a major
speech to a farm group at 6 p.m. in Chicago, we could film his key
comments at his office here at 10 a.m. Then we could run off dupli-
cates of that film and send it to TV stations in the farm belt. Again,
we would selectively spend our dollars using them on the occasions and
in the specific settings where they would do us the most good in
reaching our target voters.
After the convention this system could be used to provide a service
on Presidential campaigning that would give TV stations the same
kind of issue material I just described for radio.
Conclusions and Recommendations
We are convinced that our system will provide the campaign with the
best possible exposure of our point of view on radio and TV at the
most practical cost. Under the David Green setup the attention is
on Congress. Local stations grow weary of their familiar faces,
- 5 -
whatever the subject. They always like a national figure, and
especially when he is talking about an issue in which they have a
vital interest.
The radio and video program we suggest could be used this year and
easily be incorporated into the RNC operation after the election.
In this way we would bring the system in-house, where it has belonged
all along.
We recommend that the David Green contract be dissolved, which may
cost $15,000 to pay him off. This has been discussed with Gordon
Liddy, who says it can be done. Magruder and I also discussed the
entire Green matter Wednesday, February, 16, with Tom Evans at RNC.
He agrees.
As an alternative, we could allow the Green contract to run out
and limit it to its current monthly level. This would eat up
$120,000 in an unwise operation. It would also give Green more time
to pursue friendships on Capitol Hill, but, as we have indicated,
some lawmakers like a free service provided by RNC through Green
and will complain if it is gone. We can try to assist them where
possible in our audio program.
The Alternatives
1. That immediate steps be taken to cancel the Green contract, pay
him off and establish our own audio-video system by hiring
Scott Peters (Our recommendation).
Approve
Disapprove
Comment
2. That we continue Green's consulting contract, restricting activities
to Capitol Hill and hire Peters to direct Green, while setting up
our own system to promote the Administration.
Approve
Disapprove
Comment
&
- 6 -
3. That the Green contract be continued with an absolute ceiling at
its present $12,127 level, and with an effort to bring Green
under stricter control. (We are not optimistic of success in
this area, primarily due to Green's private consulting status with
other clients.)
Approve
Disapprove
Comment
DE VAN L. SHUMWAY
CONFIDENTIAL
TAB 'A
Current Centro t
CONSULTANT'S AGREEMENT
Agreement, dated
/
/
, 1971, between The Republican
National Committee (hereinafter called "Conmittec"), and David Green,
Broadcast Consultant (hereinafter called "Consultant"),
WHEREAS, the Consultant submitted to the Committee a proposal for
media services under date of February 15, 1971, subsequently amended by
Addendums 1 and 2, (hereinafter called "the proposal"), offering various
alternative levels of services, and the Committee desires to enter into
a contract for one of the proposed alternates,
NOW, THEREFORE, the Committee agrees to employ the Consultant upon
the terms and conditions hereinafter set forth:
1. Consultant's Duties. The Consultant is engaged by the Committee
to provide the Consultant services as fully set forth in the last two pages
of the proposal under the headings "Fees" and "Terms" (as amended by Addendum 1)
at a level of 60% of the electorate, three times a week, as shown in Addendum 2
to the proposal, totaling monthly $10,174.
2. Term. The consulting services shall commence two weeks from the
date of payment by the Committee of the first advance as provided in paragraph
3 below. The original term of this agreement shall be 90 days from the
commencement date of the service. The term of agreement shall automatically
be extended for another six month term, unless either party hereto shall
serve written notice upon the other, at least 10 days prior to the termination
date, that the agreement is not to be extended for the six month period.
This agreement shall automatically extend for a further twelve month period
upon the termination of the six month renewal unless either party shall
- 2 -
serve written notice upon the other, at least ten days prior to the termi-
nation date, that the agreement is not to be extended for a further twelve
month period.
3.
Compensation. The Consultant shall be compensated for services
as follows:
a.
Advance. Upon the first day of each new month of service
(except for the initial advance payment which shall be made two weeks
prior to the commencement of service), the Committee shall pay to the
Consultant $10,174 as an advance covering reimbursement of costs as
set forth in C. below and prepayment of the Consultant fee as set forth
in subparagraph b. below.
b.
Consultant Fee. The Committee shall pay the Consultant for
his services $1,000 monthly, payable as part of the monthly advance of
$10,174. This payment covers the personal services of the Consultant
and his overhead expenses, which are estimated as follows:
Estimated Amount of
Overhead Expense on
Item
Monthly Basis
Payments on vehicle to be used for
pick-up and delivery (lease or buy)
$ 85.00
Collision/comprehensive insurance
for vehicle
42.00
Depreciation expense, etc. on audio
recording equipment
45.00
Rent for facilities
(Operations/Storage)
50.00
CPA & Attorneys fees
75.00
Preparation of costs of reports
&
25.00
Total estimated overhead expense
$ 322.00
Consultant remuneration for personal services
678.00
Total Consultant's Fee
$1,000.00
- 3 -
C.
Reimbursement of Costs. The Consultant shall be reimbursed
for the following expense items, which are estimated as follows:
Estimated Amount of
Expenses to be Reimbursed
Item
on Monthly Basis
Air freight (average)
$ 5,762.00
Vehicle operating expense
Gas-Oil
54.00
Maintenance
12.00
Liability Insurance
24.00
Driver wages
440.00
Production Expenses
(Replacing materials only)
Boxes and Reels
120.00
Videotape raw stock
425.00
Liaison man
866.00
Other
Collect Long Distance"
50.00
Contingency reserve to increase
frequency for special needs
and/or to serve legislators'
home markets
1,421.00
$ 9,174.00
* Service of WATS is currently available without charge under
radio agreement.
These costs, duly vouchered, shall be charged against the $9,174 of the
total monthly advance of $10,174. The Consultant shall account for these
costs to be reimbursed as provided in 5. below.
4.
Authorized Personnel. The Committee appoints and authorizes Franklyn
C. Nofziger, Director of Communications, and Robert .Tuttle, Executive Assistant,
- 4 -
to represent the Committee and to administer this agreement on behalf of
the Committee. The Committee shall designate in writing any successors
to assume the responsibility as authorized personnel.
5. Accounting. On Monday of each week, the Consultant shall meet
with the authorized personnel of the Committee. The Consultant shall submit
a statement supported by individual vouchers for all the costs incurred in
the past week which are reimbursabletunder 3 C. above. The Consultant shall
also submit a report on the past week's activities and follow-through. At
this meeting the Committee and the Consultant shall make plans and project
goals for the current week of services.
6. Successors. The Committee agrees that should the Consultant incor-
porate his business, the corporation shall become the successor in interest
to this agreement. It is agreed that David Green shall personally continue
to act as the manager and consultant for the successor corporation with
respect to this contract.
IN WITNESS WHEREOF, the parties have executed this agreement on
Cap / 1971 , 1971.
WITNESS
THE REPUBLICAN NATIONAL COMMITTEE
1914 Barry Mountain
By
Franklyn O: Rofziger
Deputy Chairman for Administration
Director of Communications
By Litte
/ Robert I. Tuttle
Executive Assistant
DAVID GREEN, BROADCAST CONSULTANT
By
/
David Green
ADDENDUM ONE
OUTPUT GUARANTEE
We will videotape each day Senate or House re-
mains in session, presuming we have the normal
cooperation of Senators and Congressmen. The
qualitative judgment will dictate what is then
shipped. The sole determining factor will be
newsworthy value of the product. If there is a
reasonable doubt that the product will fail to
make the air--it will not be shipped. If what
is recorded to be shipped is not good enough but
can be combined with a statement recorded some
time before, it will be shipped. In other words,
every fair attempt at coming out of the process
with a "cut" that will make the anchorman happy
and will get the product on his local newscast
will be our goal. The system and plan will be
judged on the percentage of success with that
local anchorman. Our guarantee is to get that
percentage as high as possible.
NEWS VOIDS
An arsenal of news inserts will be created from
our product overflow that will contain "cuts"
that will be ideally suited for times when either
the Senate and House go out of session, or, a more
appropriate use can be found. These "cuts" will
be distributed to all TV networks, Documentary
Producers, Public Service organizations--al1 for
destined use on the local station level. Some will
be combined with our normal product (see above).
An update or flashback may enhance that day's
product. This library will be indexed and sources
will regularly be notified of its existence.
WEEKEND FEATURE
When some cuts are uneditable due to length, or,
as :some issues come up that have a longevity of
more than the normal 48 hours, we will insert that
product into a "Weekend Feature Distribution Plan"
that will operate by Air-Mail, Special Delivery.
Determination for the subject matter will be on
each Wednesday following the emergence of that
issue. This less expensive dissemination takes
advantage of the lead time required for direct
mail. It provides the weekend anchorman with an
exclusive product he can come to call his "own".
CONSERVATION OF
Every value judgment possible will be applied to
AIR FREIGHT COST
the use of air freight. That ability will be used
sparingly. Attached, you will note, we have cited
"times-per-week". It is understood news flows on
an irregular basis. While it is impossible to be
consistent, this service takes advantage of the
ability 10 create and follow the "flow". We will,
therefore, achieve an average number of shipments.
That average Factor will conform to the final
dollar committment agreed upon.
ADDENDUM TWO
10 INCREASE FREQUENCY
Air Freight Costs
(Fee Plussed)
(Weekend Air-Special)
Collectively Reaching
ONCE WEEK
TWICE WEEK
THREE WEEK
(s)
29% of Electorate
Air Freight:
147
294
441
Plus Fee:
501
501
501
Weekend A-SD:
90
90
90
Total:
738
885
1,032
(Monthly)
3,173
3,810
4,438
(37
45% of Electorate
Air Freight:
297
594
892
Plus Fee:
501
501
501
Weekend A-SD:
190
190
190
Total:
988
1,285
1,583
(Monthly)
4,438
5,526
6,807
(71
60% of Electorate
Air Freight:
447
894
1,340
Plus Fee:
501
501
501
Weekend A-SD:
525
525
525
Total:
1,473
1,920
2,366
(Monthly)
6,334
8,166
10,174
(101
75% of Electorate
Air Freight:
1,094
2,188
3,282
Plus Fee:
501
501
501
Weekend A-SD:
900
900
900
Total:
2,495
3,589
4,683
(Monthly)
10,649
15,433
.20,137
(125
TAB 'B'
6190 Hardy Dive/Mcloan davidgreen Viginar 22/01/703 82/2600
broadcartconvultant
January 10, 1972
Republican National Committee
Washington, D. C.
Open Accounts Unpaid Due to Increase Production:
Memorex
(Raw Tape) Statement #122253 6,599.18
Republican Conference
436.50
Metromedia - December
5,184.61
Emery Air Freight
R
JAN 11 1972
12,679.16
119420 .0 a
24,899.45
Thank You.
act 600
Sincerely,
Lyn
the
David Green
DG;ca
TAB 'C'
February 14, 1972
MEMO TO: Tom Girard
FROM: Jim Hunt
SUBJECT: Video tapes for week of February 7, 1972.
SPOKESMAN
SUBJECT
SENT
USED
STATES
DATE
Cong. Terry
Environment with
3
1
New York
2/9
Russell Train
Cong. Coughlin
II
=
2
0
Pennsylvania
II
Cong. Buchanan
"
"
4
4
Alabama
"
Cong. Zwach
11
II
6
4
Minnesota
"
*Cong. Schwengel
"
"
6
4
Iowa
=
Cong. Thone
=
=
4
3
Nebraska
=
Cong. Thomson
=
=
16
Wisconsin
=
Cong. Shoup
"
"
9
Montana
"
Sen. Gurney
Vietnam and critics
13
Florida
2/9
of President
Sen. Brock
Medical School and
16
Tennessee 2/10
Emergency Strike
Legislation
*Reason given for not using more of this tape was that Cong. Schwengel held a news
conference in Iowa the day after this tane was shipped and the local stations wanted
to use that news conference rather than a hand-out.
**These results are not complete at this time, but will be complete by the end of
of day and will be called to you.
February 11. 1972
MEMO TO: Tom Girard
FROM: Jim Hunt
SUPJECT: Video tape report
SPOKESMAN
SUBJECT
SENT
USED
STATES
DATE
Cong. Zeach
Dock Strike
5
5
Minnesota
1/26
Cong. Mayne
=
II
A
4
Iowa and
"
Nebraska
Cong. Terry
=
=
3
1
New York
=
Cona. Anderson
#
"
3
2
Illinois
#
Cong. Andrews
=
#
6
5
N. Dakota
"
Cong. Dellenback
=
"
5
5
Oregon
"
Cong. Dennis
=
"
3
1
Indiana
=
Cong. McClure
II
II
5
5
Idaho and
=
Washington
Cong. Shoup
=
=
8
5
Montana
=
Cong. Vesey
It
II
8
7
California
"
Cong. Price
"
#
11
9
Texas
1/27
Sen. Brock
Youth for Mixon
40
34
Tennessee
1/27
Missouri-Alabama
Kentucky-Arkansas
Illinois-Mississippt
Sen. Brock
Dock Strike
16
16
Tennessee
1/28
Cong. Railsback
Pres. 's Pural Develop-
ment Message
26
18
Illinois
2/2
Missouri-Iowa
Cong. Terry
=
=
3
2
New York
"
Cong. Hillis
Feed Grain Annet.
3
1
Indiana
2/3
Cong. Kyl
=
=
=
11
8
Iowa and
"
Illinois
Cong. Landgrehe
"
11
11
8
3
Indiana and 2/3
Illinois
Cong. Mayne
II
"
"
4
4
Iowa and
2/3
&
Nebraska
Page 2
MEMO TO: Tom Girard (continued)
VIDEO
SPOKESMAN
SUBJECT
SENT
USED
STATES
DATE
Cong. Quie
Feed Grain Annct.
6
4
Minnesota
2/3
Cong. Zwach
=
=
II
5
4
Minnesota
2/3
Cong. Price
Asian Development
10
10
Texas
2/2
Cong. Price
Feed Grain Annct.
10
10
Texas
2/3
Cong. Price
Dock Strike and
Lvst. Feed
10
6
Texas
2/3
Sen. Brock
Indo-China Policy
16
16
Tennessee
2/3
Sen. Gurney
Cane Canaveral
20,
18
Florida
2/2
Cona. Frey
Work Pelease &
Cuban workers
19
11
Florida
2/4
Sen. Curtis
Space
8
6
Nebraska
1/27
Iowa
Wyoming
Sen. Curtis
Family Assistance
8
6
Nebraska
2/3
Iowa
Wyoming
TAB 'D'
davidoreen
6190 Hardy Dive/Notesn Vigniser is
broadcoutcon/ultant
January 3, 1972
Committee for Re-Election of The President
Washington, D. C.
Adva' ce Deposit Now Due:
$ 550,088.00
Estimate:
Payroll
115,080
Lines
51,060
Freight
69,00)
Tape
20,294
Insurance
14,000
VTR Heads
4,800
Equipment 275.85
550,088
The value of this leased equipment is
approximately $825,000, installod, lease
term begins 21 days after receipt of deposit
through Election Day, 1972.
IX
Respectfully Submitted,
David Green
President,
#
The David Green Broadcast Consultants Corporation
(Virginia)
davidersen
6:70 Hard, Drive/Miess Vignami 3822600
broackastconvultant
FINANCIAL REQUIREMENTS
Contract
The existing contract between this corporation and
The Republican National Committee continues into
1972. The variations from it include an increase
from $10, monthly to a campaign total of $85,800
for radio dissemination and $465,288 for videotape
distribution costs. Since funding will transfer
from RNC to Committee for Re-Election of The President
and since the RNC is a continuing entity, however,
Committee for Re-Election of The President is not,
we will not require a contract, but simply deposit
in advance. We will issue a weekly account staten ent
thowing a declining credit balance.
People
Madio
(Incoming Actualities) A request coordins tor;
A Senate Coordinator for receiving; A House Coordinate
: or receiving, An (Outgoing Dissemination Team; /
Director; three full time communicators, one part time
Television (Recording Actualities) Videotape Inter-
viewers/Operators, One C,1 Senate Side, One on House
Side; Videotape Editor; Videotape Engineer with an
ability for immediate maintenance; Shuttle Operator
"o move product from hill to Emery Air Freight; Trans-
cript Producer; Advance Weighbill Preparation; Researc
Specialist and Assistant.
Equipment
Radio
Entire Partially Automated Actuality System
and pre-dialed cartridge dialing system geared to peak
at 175 individual radio stations fed in one hour; Five
automated incoming lines for "Spotmaster" use (usually
dialed by same stations, about 45 nationally). Semi-
automated WATS telephone system with demand capacity
of unlimited number of lines at any position of day.
Television Two AMPEX, VR-1200 Videotape Recording
Machines with RA-4000 editing computer; Two portable
recording/playback centers (one for House, Senate),
consisting of Phillips PCP-90 low-light-need cameras,
Ampex VR-3000 recording; IVC-One Inch VTR recording &
instant playback, plus library of archives for Senatoi
to view of prior statements; Sony Trinitron Color
Monitors; Chevy Vega Panel Express Truck for Shuttle;
Nova Fortran Language Computer; Dura-Mach 10 paper-fec
robotype with selectric keyboard; Miscellaneous portal
equipment, servicing gear and a professional attitude
to make all of the above work.
Inventory: Enough raw product is now in-house to complete product
through February, 1972.
TAB 'E'
second Perposal
DRAFT
February 2, 1972
CONSULTANT'S AGREEMENT
AGREEMENT, dated
, 1972, between the Committee
to Reclect the President (hereinafter called "Committee"), the Republican
National Committee (hereinafter called "National Committee") and David Green
Broadcast Consultants Corporation (hereinafter called "Consultant"),
WHEREAS, the Consultant and the National Committee entered into an
agreement on April 15, 1971 to provide certain media services and that
agreement has been extended by its terms through January 20, 1973, and
WHEREAS, the Committee desires to secure the consulting services through
January 1973 and expand the scope of the services for that period and the
National Committee is agreeable for the Committee to assume the direction and
the responsibility for the consulting services with an option to continue the
services under the direction of the National Committee beginning February 1973,
and
WHEREAS, the Consultant is agreeable to perform the consulting services
on the terms and conditions herein set forth,
NOW, THEREFORE, the Committee agrees to employ the Consultant upon the
following terms and conditions:
1. Services. The Consultant agrees to provide video and audio services
including designing and interconnecting a system of regional centers for
dissemination, establishing a national center, installing and maintaining
VTR equipment, motivating participation of members of Congress and producing
video and audio productions for distribution through the National Center and
Regional system as more fully detailed in Attachment A hereto.
- 2 -
2. Facilities. The Committee agrees to promptly purchase the requisite
video and production equipment as listed in Attachment B hereto at an estimated
cost of $600,000 for use by the Consultant in providing the services hereunder.
3.
Escrow Account. The Committee agrees to deposit on or before
March 1, 1972 $
in an escrow account with
Bank to fund the performance of the services
under this contract. The escrow agent shall be instructed to make monthly
advance payments to the Consultant in accordance with the provisions of
Sections 5 (a) and (b) of this agreement.
4.
Consultant's staffing. The Consultant agrees to provide staffing
for the services as set out in Attachment C hereto. The Committee shall be
advised of the names of those proposed by the Consultant for the various
staffing positions and shall have the right to disapprove the hiring of
particular individuals for the various staff positions.. If within 5 working
days the Committee has not disapproved the submission of names for staff
positions, it will be assumed that the Committee approves the names submitted;
provided, however, that the Committee reserves the right to request the services
of the staff member be discontinued if the Committee has good cause for requesting
his dismissal.
5.
Compensation. The Consultant shall be compensated for his services
as follows:
(a) Advance. Upon the first day of each month the Committee shall
direct the escrow agent on the basis of the contemplated level of service
for that month to pay the following amounts:
- 3 -
Period through
Period
Level of services
November 1972
Nov. -Jan. 1973
100 video tape output per week
200 video tape output per week
300 video tape output per week
Post-campaign
(b) Consultant's fee. The Committee shall pay the Consultant for
his consulting services $2,000 weekly payable as part of the monthly
advance from the escrow agent for- the period through October 1972 and
$500 weekly as part of the monthly advance for the period November-
January 1973.
(c) Reimbursement of Costs. The Consultant shall be reimbursed
for the estimated expenses which are set forth in Attachment C hereto.
The monthly advances less the consulting fee are to cover these estimated
expenses. These expenses, duly vouchered, shall be charged against the
monthly advance as provided herein. In the event the expenses are less
than the advance for any given month, the overage shall be credited against
the subsequent monthly advance due from the escrow agent. In the event the
expenses are greater than the amount advanced, the escrow agent shall
increase the following month's advance to cover the overage.
6. Records. The Consultant agrees to maintain adequate records to document
the expenses incurred under the terms of this agreement. The Committee or the
escrow agent shall have the right to inspect and audit these records upon
reasonable notice to the Consultant.
- 4 -
7.
Option to Purchase Equipment." Upon written notice on or before
December 1, 1972 the Consultant shall have an option to purchase the equipment
listed in Attachment B hereto at a price of $300,000. In the event the Con-
sultant exercises the option, the closing for the purchase of the equipment shall
be January 2, 1973 or such other date as the parties shall mutually agree.
Upon exercise of the option, the National Committee shall have the first
call on the use of the equipment for as long as a consultant fee is paid to the
Consultant under contract with the National Committee with no charge for
depreciation, rental or maintenance expense for the use of the equipment for
work performed for the National Committee.
8.
Option of the National Committee to Continue the Program. The
National Committee shall have an option to extend the services on the terms
and conditions set forth in Attachment E for the period February through
December 1973. The National Committee shall notify the Consultant in writing
on or before January 1, 1973 whether it intends to exercise the option. In
the event the National Committee does not give written notice, this agreement
shall automatically be extended for the term of February through December 1973
on the terms set forth in Attachment E hereto.
9. Authorized Personnel. The Committee appoints and hereby authorizes
to represent the Committee and to administer this
agreement on behalf of the Committee. The Committee shall designate in
writing any successors to assume the responsibility as authorized personnel.
- 5
IN WITNESS WHEREOF, the parties executed this agreement on
,
1972.
THE COMMITTEE TO REELECT THE PRESIDENT
By
THE REPUBLICAN NATIONAL COMMITTEE
By
Barry Mountain, Treasurer
DAVID GREEN BROADCAST CONSULTANTS CORPORATION
By
David Green, President
NET INCOME STATEMENT
For the protection of basic information rights, following is a list of my clients.
Due to the confidentiality, certain assurances, have been made me by Mr. Magruder
that this information will not be copied, divulged, or provided anyone. Any
question or confirmation can be made with Mr. Nofziger.
Senate: A group of more Republican conators
privately retain my services to professionally
disseminate radio actualities to each and
every radio station in their state;
to create professional news slides
for television usage; to make an
efficient relationship with all the
broadcasters in their state and any
adjacent metro areas; (costs only)
House:
A group of more than 40 Republican Congressmen
are retaining our radio services described
above paid by the Congressional Campaign
Committee, (costs only)
The point is--without the basic INCOME 0110
package set up to service the reelection of Nixon,
none of this could exist. Our job was to "catch up"
to the carismatic Democrats. We have done that.
Now--we can go ahead and win.
I. have no other income thatecould cause a conflict.
My wife and I own this Subc pter S Corpore ion exclusively.
12-31-71
TAB"G"
1.
ILEMO
TO: Faul Theis, Jack Calkins
FROM: Gary Stillar
SUPJECT: David Green TV Proposal
At 11 Selle, Tuesday, January 4 in the office of the Remiblican Conference,
David droon disclosed that he was well on the way to arranging a portable videotape
unit to be used off the floor of the House for taping news spots with Republican
Congressmen. It. Green indicated that this project was only a step chy of a
fait accompli. He named the price 25 $825,000. Present in addition to myself was
Conference
David Stoclemen, director of the pelicy committe.
It:is my opinion that an expenditure of this proportion would be 3. serious
waste on the part of the "cyublican Party.
1. Such a unit would be a virtual duplication of existing facilities.
House Recording has both high and low band VT recording capability. The only
added feature which Mr. Green could offer would be proximity to the House Floor
(though this would, it would appear, be subject to approval of the Speaker which
has not been forthcoming before.) Whether this added convenience is worth the
price tag seems to me dubious.
2. Mr. Green stresses that this to "mobile" equipment. It should be noted,
however, that the mest mobile of "mobile" VT equipment is still large and clumsy.
It is mobile only in the sonse that it can be noved from one spet to another.
Mobility in operation is, however, limited. It appears from what he says that Mr.
Green actually contemplates a semi-permanent install, tion in the Capitol.
3. This unit could not possibily compate in mobility with the Committee's
sound-on-film gear, which can go virtually anywhere.
4. The only factor to be considered in the development of television material
is whether de THE it will sypear in the air. Both VT and film have their respective
places within the breadcasting industry. However, stations themselves almost always
use film for nows. The reasons are:
i.. Vila is much essier to slit.
B. spliced togetherbirem all various stories, thus requiring only
one muchine Carding an entire program. Each separate spoul of V2 must be taken down and
put up on a machine. Thus, 11 commercials are on tape, the chances of a news piece
being used are substantially reduced.
C. Virtually every station (I have found only one exception in the past year
can use magnetic stripo, 16 mm film, of the type the Committee shoots. With
tape, there is high band and low band. While most curmercial stations use two-inch
tape, many CATV's use one-inch. Thus, there is much more unifortity in film than
tape.
5. Mr. Green has made a point of the speed of tape. It is true that it can be
played back immediately and I suspect this is a selling point with Congressmen, who
may onjoy immediately seeing what they have done. However, editing and duplication
is still necessary in most cases. I would doubt that Mr. Green can LOVE a piece of
tape any faster, on the average, than we move film, for which we have 2. 12 hour
standard delivery time with Rosters from pickup to delivery. Furthermore, if in
2 real hurry,we can ship unprecessed film. All stations are processing a good share of
the
day. Since the actual processing operation takes about 30 sinutes, any time loss
is not substantial. Furthermore, as noted in Point It above, the chances of film
being used is greater. There are really very few "spot news" situations in the House.
6. A factor which should be considered very carefully is the extent towhich
such equipment would be used. Mr. Green seems to contemplate short news clips.
These would, necessarily, provide little change of background or scene. No programs
could be shot for nue in schoolrooms, etc: use would be limited to television.
Axtended (half-hours, etc.), which is the logical use of VT equipment,
could and Jh all be shot at Hense necessing, which is more desirable because of
multiple caleras for effect.
7. Finally, the cost should be curefully considered. I accome that Mr. Green
:: ans cretit ":) for a year or 1.020 when he speaks of $825,000. The highest
estimate I can obtain is ab $200,000, at the outside. I hert originally
put the use at ab the $160,000. Bill Leave at Kosters new tells me that there are
units being maile for as little as $70,000.
I think it should be noted that the Committee's entire Broadcast Services
department operated last year--offering several services other than TV--for less
than $70,000.
OCTOLUSION: Mr. Green's proposol is a duplication of existing facilities
which would not be capable of making any substantial C ntribution to the TV
end-product or on-the-air usability.
The cost is excrbitant in relation to the service.
PROPOSAL: I think we should propose to the National Committee that in lieu
of this project they join with us in:
1. Obtainin; a place near a the House Floor for regular filming of news clips.
2. Help male this service free to Members by underwriting the cost.
(Note that we could shoot 100,000 feet of film--more than 48 hours of
continuous running time) for $25,000
2/12
Wisc
Rn in trouble in gentelec
Tecter's
who w/or w/o Wallace
man
from
Rn not in trouble in primares
Justice Muslie extremely strong in
milwaudee + strong thrust St.
G use
a formerly Rep state now Dem.
Wisc
-So must go after "upper blue
as test
collars 410- 15,000 me in So. Wise
-CX current
-The primary compaign is
polls promary
really aimed at Genl Elee.
H. poll
1 Cant assist any other Dems
liocals pushing for $6 & control of
ag/ muslie
Youth- comp. Air lived but accreiting
Decision frl Rutz
nH - 3/3 Rolly -who protecting event
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
701 PENNSYLVANIA AVENUE. NW
February 11, 1972
WASHINGTON C 20000
cases 333 0920
SUBJECT: Operating Plan for the Wisconsin Primary
The Wisconsin Primary Election will be held on April 4, 1972.
It is a state where the President's name will automatically
be placed on the ballot. This election, more than any other
primary, resembles the General Election, because a voter can
choose to vote in either the Democratic or Republican primary.
There is no registration by party.
Background
In analyzing the Wisconsin political scene, it is necessary to look
at its voting history. The state was the home of both LaFollette
Progressivism and McCarthyism. Wisconsin's large ethnic population
was instrumental in the acceptance of these two seemingly opposing
political trends. The Germans who settled Wisconsin approved of
both of the isolationism of LaFollette Progressivism and the
anti-communism of Joe McCarthy. Furthermore, McCarthy, an Irish
Catholic, was aided by the tremendous Irish and Polish Catholic
vote.
To a large degree, the same ethnic divisions that existed then are
still an influence in Wisconsin elections. Approximately 23% of
Wisconsin's population is of foreign stock (first or second genera-
tion). There is, however, probably a much higher degree ethno-
centricity. Germans still constitute 8% of Wisconsin's population.
Over one-third of Wisconsin's residents are Catholic. Only 3% of
the population is non-white. Milwaukee, which is by far the
largest city, has 30% of the state's population. North Milwaukee
is made up of Germans and Blacks. South Milwaukee is Polish and
mostly White.
- 2 -
Politicolly, Wisconsin has had a Republican background. The
Republican party dominated Wisconsin in the 30's and 40's, and
the early 50's. In the late 1950's, the Democrats began to
coalesce support and have continued to strengthen. As a result,
1970 represented a high mark for the Democratic party and a
disastrous low point for Republicanism.
Today, the State Republican Party is reported to be apathetic and
loosely organized, although the Chairman, John Hough is generally
well-liked.
Both U. S. Senate seats and the Governorship are held by Democrats.
Senator William Prommire won re-election to a third full term with
71% of the 1970 vote. The 1970 state legislative races were parti-
cularly dissappointing to the Republican Party. There was a net
loss of three scats in the upper house and the lower house suffered
a net loss of ninetecn, plus the additional loss of one vacancy.
The overall trend shows an accelerated erosion of Republican strength.
The 10 Congressional seats are divided evenly between Republicans
and Democrats. Due to the fact that Wisconsin has not grown as
fast as the national average, it will lose one seat in 1972. A
brief description of the Congressional Districts follows (a map
of the Congressional Districts is shown in Tab A):
1st District - Democrat. This district had been a Republican district
for 8 out of 10 years in the last decade. Unemployment proved to be
a major problem in 1970 when Lee Aspin defeated Republican incumbent
Schadeberg.
2nd District - Democrat. Congressman Kastenmeier, a liberal Democrat,
represents Madison, the center of liberalism in Wisconsin.
3rd District - Republican. This has been the most Republican area
in the state. Congressman Thomson probably has a safe seat. He
did drop 9% between his 1968 and 1970 race. If Thomson retires,
this seat would be questionable.
4th District - Democrat. Congressman Zablocki represents South
Milwaukee, which contains a high degree of Polish voters. The blue
collar workers of the 4th are very conservative in their voting.
George Wallace did quite well in the 1968 primary.
CONFIDENTIAL
- 3 -
5th District -- Democrat. North Milwaukee is predominantly German
and Black. The 5th is considered a liberal Democratic area.
Congressman Reuss has endorsed Muskie.
6th District - Republican. Congressman Steiger, who is considered
liberal, represents 2 traditionally Republican district.
7th District - Democrat. Melvin Laird had represented this district
for 18 years until his appointment to the Nixon cabinet. Congressman
Obey, who is considered to be quite liberal, won the seat in 1969,
in a special election. He then won re-election in 1970 by 67% of
the vote. Obey has endorsed Muskie.
8th District - Republican. Congresswan John Byrnes, ranking
Republican of the Ways and Means Committee is retiring in 1972.
9th District - Republican. Congressman Glen Davis won a narrow
victory in 1970 with only 52%. He dropped 11% from his 1968 victory.
10th District - Republican. (To be lost to redistricting).
Congressman O'Konski will probably run against Democratic Congress-
man Obey in the 7th.
An analysis of Wisconsin's Congressional Districts demonstrate the
Democratic trend in the state. Republicans lost the 1st District
in 1969 and the 7th District in 1970. The retirement of Congressman
Byrnes in the 8th District creates a void for 1972. Congressman
Glen Davis' narrow victory in the 9th District suggests his vulnera-
bility.
Even though there has been an apparent Democratic trend in Wisconsin
during the 1960's, the state was cerried by Nixon in 1960 and 1968.
Nixon carried Wisconsin in large part due to the slippage in Milwaukee
and other large towns of Democratic votes to Wallace. Nixon strength
in 1968 was evident particularly in the southwestern quarter of
the state and the eastern edge of the state. The pockets of Nixon
weakness center around the larger more industrial cities like Madison,
Milwaukee, Racine, and Kenosha. The continued erosion of Republican
strength and the uncertainty of the Wallace candidacy would seem to
imply that the Nixon campaign will have a difficult time in winning
Wisconsin's eleven electoral votes.
CONFIDENTIA
- 4 -
The Primary Election
It is not clear what opposition the President will encounter on
the Republican side. On the Democratic side, virtually all those
mentioned as possible nominees will be on the ballot (Tab B).
If there is a minor contest on the Republican side, and a major
contest on the Democratic side, the turnout estimates would be
(Tab C):
Republican
450,000
Democratic
850,000
Total
1,300,000
That would represent the greatest numerical turnout ever for a
Presidential Primary in Wisconsin.
Objectives of the Primary Campaign
Efforts on behalf of the President during the primary would be
oriented toward three objectives:
1. To soundly defeat any Republican opposition that
might be on the ballot.
2. To identify volunteers who will be available to
the State Re-election Committee during the General Election.
3. To actively promote the President's candidacy to
the voters, so that his overall standing in the state will not
erode in the face of a hotly contested, highly publicized Demo-
cratic race.
The primary campaign, however, will not be conducted in a way which
will conflict with the previously established plans for the General
Election. The activities will be designed to place a minimum load
on the Re-election Committee organization within the state.
CONFIDENTIAL
- 5 -
Planned Activities
Four areas of emphasis are contemplated:
1. Media Advertising (TV, Radio, Newspapers)
2. Direct Mail (including solicitation of volunteers
for the General Election). (See Tab D.)
3. Appearances in the state by pro-Administration speakers.
See Tab E
4. Voter registration activities by young people.
The time schedule for the total operating plan is given in Tab F.
The preliminary budget for the Wisconsin primary is shown in Tab G.
CONFIDENTIAL
TAB A
general birrias, Commins, and Selected Cities
(if Districts)
GOP
DEM.
:
-
-
GOP
VICAS
.............
FLORENCE
ORFICE
PROCE
FOREST
ADA
MARKETTE
5°
LINCOLN
LANGUAGE
TAYLOR
RESOURCE
WAUSAU
ore
----
1.14
MAHAVIOR
:
SHAWND
MEDE
-
CLARK
COUNTRAY.
1505
FORTAGE
USAN
CURRENTS
1,151.0
IMPORTALLY
APPLETON
JACKSON
AMITOWOC
>
WINNEDAGE
WALSHIRA
CALUME
MANITOROL
0
ОСИКОВН
MANOL
JONNAD
ADAMS
LACADITE
GOTER
FOND LU LAC
LAKE
FORD DILLAC
54217 SAN
GOP
SHEEOYOUN
WITHON
COLUMNIA
DEM.
SAUK
DODGE
RECEIVED
GOP
WASHINGTON
COMPLE
CRAMPORD
U.S.
MADISON
0
WWW.SHA
JEFFERSON
ANY
10/1
LANE
GRANT
-
UNLSVINLE
DEM.
PAGINE
LACAMINE
CITY
ACCK
HALWOOD
KENOMA
LELOS
FENDUMA
DEM.
GOP
County with 190 or more Congressional Districts
DEM.
U.S. Department of Commerce
the Count
TAB B
SPECIAL SURVEY
THE WISCONSIN DEMOCRATIC PRIMARY
Wisconsin's Secretary of State is ultimately expected to list on the
April 4 Democratic primary ballet virtually the same list of names that will
appear in Morida's March 14 primary: 1) Edmund Muskie; 2) Hubert Humphrey;
3) George McGovern; 4) Eugene McCorthy; 5) George Wallace; 6) John Lindsay;
7) Scoop Jackson; B) Vance Hartke; 9) Shirley Chisholm; 10) Sam Yorty; and
11) Wilbur Mills.
No well-stsuctured polls have as yet been taken, but here is an
as things stand now:
Muskie's best asset is Wisconsin's Polish vote, perhaps 20-25% of the
state's Democratic electorate. The candidate knows it, and on his first post-
announcement visit to Wisconsin (Jan 10-11) he made 2 much-publicized visit to
Pulaski, a small Polish American town noted for its ethnic sausages, Muskie
is also lining up the key Milvaukee area Democrate, including county leader
Laurence Grom. Muskie has most of Wisconsin's Democratic pols, but his April
4 vote looks in the 20-30% range.
hubert Humplurey could be a sleeper. Many western Wisconsinites think
of the Minnesota Senstor as one of their cm. Western Wisconsin is Scandinav-
ian, form, and sualltown-orientoe, just like HBH. Lesides, much of the west-
ern part of the state gets its media from Minnesota (Duluth or the Twin
Cities). When HHH lost the 1960 Wisconsin primary, he easily carried the
state's three western congressional districts. Besides this regional enthus-
insm, Humplitey has just picked up important Milwaukee-arca labor endorsements.
Moreover, the state /FL-CIO chief, while neutral, says his heart is with
Hubert. Hill's likely vote: 15-25%
Everyone admits that Gene McCaxthv's vote will be just a shadow of
the whopping 57% he won with in 1968. Many of his Madison-area leftists have
switched to McCovern. Still, McCarthy's best 1968 ratios came in Wisconsin's
multitude of small, oldworldly Belgian, German, Dutch and Swiss towns where
anti-war isolationism is conservative, not radical chic. Residual support
here could 000 up to 10-15%.
George McGovern's fabled topflight organization is less in evidence
than in press coverage. His support is centered in Madison (University of
Wisconsin) and among radical farm groups. 12-20% seems generous.
Don't ignore George Wallece. He got 34% in the 1964 Democratic pri-
mary vote here (40% in Milwaukee and Waukesha counties). His 1968 third-
party vote included about 10-12% of the state Democratic electorate, mostly
Poles. A few good Wallace "social issue" harangues could shred Muskie's
Polish support. Also look for Wallace to be pumped up by GOP crossover
voters. If he comes into Wisconsin, rate him 10-18%.
John V. Lindsay has a $250,000 budget, several of the state's bright
young men and the only TV charlsma on the liberal side of the ballot. Local
pols are LEEVOUS that he might hit the high end of an 8-15% range.
Scoon Jackson has just finished a January 12-14 tour of the state,
after announcing that Richard DéPrima, Executive Director of the 1968
Humphrey Committee will head his local campaign. Right now, Jackson
is in the 6-10% range at best.
Hertko, Chicholm, Yorty and Mills will get 5% or less between them.
With & down condid: tes 8 237, plurality could laing home & winner--sud maybe
an upmot vinner. Unless surprise results in New Hampshire and Plorida create
is lestendute impetime, it is hand to see any candidate emerging with even 30%.
This is Likely to keep the Democrats family divided AC the
midpoint of their March to Miami.
May 25, 1971
TO:
Senator Robert P. Knowles
TAB C
PROM:
Arthur Renander, Jr.
SUBJECT: 1972 WISCONSIN PRIMARY CONSIDERATIONS
A. Analysis of primary turnout:
1. The average total primary vote for both major parties from
1952 through 1963 has been 1,059,563. In 1956, the turnout
dropped to its lowest figure and reached only 74.2 of the
last Five primary average. The 1968 primary achieved a 15.4%
increase over the average and was the largest recorded turnout
during the last two decades.
2. Several obvious patterns have emerged:
a. A large turnout such as occurred in 1952, 1960, 1964 or
1968 included circumstances when there existed a major
primary contest in one party. A minor contest in the other
party also developed in 1968 and 1952.
b. Results in 1960 and 1964 indicate that only one major
contest in one party is sufficient to generate a high turnout.
3. Projections for 1972 from the previous five primaries should
consider the following:
a. Will either party have a major primary? The answer is
clearly affirmative for the Democratic party unless highly
unusual circumstances generate candidate disclaimers from
more than five casily identifiable Democratic hopefuls.
The Republican Party may or may not generate a major
primary contest, but the probabilities point to a minor
contest.
b. Will either party have a minor contest? The Republican
primary should qualify as indicated above.
C. Will either party have no contest? The Republican party
is the only reasonable prospect for a no-contest primary.
4. Estimated turnout is premised on the theory that the greater
the controversies generated by active campaigning in either/or
both portion, the higher the turnout. The climate for 1972
does not. closely parallel the situation in any of the last
Siv There in no recomt case where there was a
2.
potentially minor contest involving an incumbent Republican
president and a major contest among as many as six Democratic
aspirants. No recent primary has included as large a field
of active candidates or potential entrants, as within the
Democratic Party.
5.
Estimated turnout table for 1972:
a. Definition of terms
(1) No contest - - No opposition candidate on ballot
(2) Minor contest- No second candidate of statewide stature
(3) Major contest- Involves two or more candidates with
statewide or national stature
b.
Turnout estimates for 1972
Republican
Democratic
Total
(1)
No contest
No contest
400,000
500,000
900,000
(2)
No contest
Minor contest
375,000
575,000
950,000
(3)
No contest
Major contest
350,000
850,000
1,200,000
(4)
Minor contest
No contest
450,000
475,000
925,000
(5)
Minor contest
Minor contest
450,000
575,000
1,025,000
(6)
Minor contest
Major contest
450,000
850,000
1,300,000
(7)
Major contest
No contest
650,000
475,000
1,125,000
(8)
Major contest
Minor contest
650,000
550,000
1,200,000
(9)
Major contest
Major contest
650,000
750,000
1,400,000
3.
D. Suggested Republican Strategy:
1. No major effort is necessary to stimulate a Republican turnout.
a. The tradition of preferential primary voting is well
established in Wisconsin for both parties.
b. The heated Democratic primary will generate substantial
interest and activity that will have some spill-over effect
among Republicans who will be motivated to vote in the
Republican primary.
C. Lastly, there is a hard core Republican primary vote that
will participate in a "no-contest" primary in the range of
325,000 votes and could be projected as high as 350,000.
The Hixon and Byrnes "no-contest" primary results of 1960
and 1964 support this contention as the level of Republican
primary activity was very low in both years.
2. A low turnout for the Republican primary in the range of 325,000
to 350,000 would not be politically damaging even considering a
Democratic primary vote as high as 850,000.
a. The Nixon vote in a no-contest primary in the above range
would be entirely defensible as equalling his 1960
performance which was also a no-contest primary.
b. Furthermore, the Nixon rationale will include the fact that
nearly 850,000 voters participated in the 1960 Democratic
primary and Nixon carried Wisconsin by 65,000 votes.
Secondly, Nixon carried Wisconsin in 1968 by a slightly
narrower margin, but received 150,000 more primary votes
than in 1960.
C. Political observers and the press will readily accept the
fact that the "action" was within the Democratic primary
and that the Wisconsin primary laws do not restrict primary
voting to party registrants. Therefore, it can be argued
publicly that many Republicans have voted in the Democratic
primary.
3. The Republican strategy should recognize that the Republican
threat to Nixon lies in the percentage achieved by any
Republican opoonent and not the turnout level.
a. The press and media will all focus on the percentage as
this would be the figure which is readily interpreted in
nas tonal modia terms as the barcaeter of party dissatinfaction
with Rixon.
4.
b.
Reporting of major primary results where there was a
strong Invorite and actual winner, but seriously con-
tested, will Cocus on the challengor's percentage. The
McCarchy percentage in the 1968 New Hampshire primary is
the best cuaple. Anti-Nixon forces surely seek maximum
cabarrassment via this "moral victory" approach.
4. The R publican strategy should assume opposition but treat the
primouv 35 a "no-contos" primary and seek the lowest obssible
opposition percentage as the success standard.
a. This can be best achieved by encouraging the highest
possible parkicipation in the Democratic primary by all
these who are anti-Nixon. Considering that the strongest
enti-Nixon Republicans will be tempted to vote in the
Democratic primary, no efforts that make Republican primary
sharply contested and therefore attractive should be
encouraged.
b. It should be subtly understood by the anti-Nixon people
that they are actually throwing away their vote to vote in
the Republican primary when their vote may decide the
Democratic presidential nomince and will in no case derail
the Nixon renomination process.
C. Therefore, the Republicans should totally ignore their
opposition and proceed with only the minimum essential
campaign efforts that accord with a very low profile effort.
5. The Republican strategy should consider conceding a certain
unattainable percentage to the opposition as an expected event.
a. For example, there is a great danger of allowing the
Nixon opposition to claim victory from a 5% to 15% Repub-
lican primary vote. The Nixon strategy might indicate
that 21% of the Republican primary voters supported various
opponents in 1968 and surely there isn't unanimous support
for his nomination but that no Democratic candidate will
have the support of more than say 30% of the primary voters.
The comparison of the Nixon percentage and the winning
Democratic candidate's percentage will be dramatic and
should be emphasized.
b. The Repuldicum compaign should avoid any major effort to
reach any alionated Republicans such as possibly the
farmers and cinces. The can Julyn should stress rallying
Um still feithiul rather Chan persuading and cajoling
the who represent substantial risk ii they
vote. Whis may mean, therefore, playing to the suburba and
APPENDIX A
PRESIDENTIAL PREFERENCE PRIMARY TURNOUT
1952 - 1968
Year
Total Vote
Republican Vote
Percent
Democratic Vote
Percent
1952
1,018,149
776,624
76.3
241,525
23.7
Major contest
Minor contest
1956
786,497
455,832
58.0
330,665
42.0
Minor contest
No contest
1960
1,182,160
339,383
27.7
842,777
71.3
No contest
Major contest
1964
1,088,153
299,612
27.5
788,541
72.5
No contest
Major contest
1968
1,222,855
489,853
40.1
733,002
59.9
Minor contest
Major contest
TAB D
WISCONSIN PRIMARY DIRECT MAIL PROGRAM
The purposes of the direct mail program in Wisconsin are:
1. To provide a highly pursonalized mass medium to
communicate with and influence the voter to support the President.
2. To recruit volunteers in order to build a strong
organization for the General Election.
3. To increase the voter turnout of those supporting
the President.
Because the Wisconsin voter can vote in either of the party primaries,
we will use the Donnelley list of all Wisconsin households rather than
voter registration figures. This list will be narrowed to those voters
who will be probable voters in the Republican primary. The narrowed
mailing list will include many more voters than those voting in the
primary. However, many of the voters receiving direct mail in the
primary are potential Nixon voters in the General Election.
The list will be narrowed by two methods. In the rural areas, those
voters who live in precincts that voted over 45%will receive direct
mail. Urban voters will be designated on a basis of income and their
precinct vote of over 45%.
Wisconsin voters will receive two mailings. The first mailing will be
in early March. It will contain a personalized computer letter, a
volunteer card and a brochure. Those voters who would want to volun-
teer for the General Election Campaign would return the volunteer card
in a business reply envelope to our Wisconsin Committee. This mailing
would influence the voter to support the President and provide volun-
teers for the General Election.
The second mailing would be mailed in late March, just before the
election. This would be in the form of a telegram, with a Get-
Out-The-Vote message.
TAB E
February 9, 1972
2:00 p.m.
WISCONSIN SPEAKING EVENTS PRIOR TO APRIL 4, 1972
Date
Event
Speaker
February 11
Eau Claire County Lincoln Day
Sec. Butz
Dinner, Eau Claire
February 18
Wisconsin Committee for the
Asst. Sec. Passer
Re-election of the President
(Commerce)
Businessmen's Luncheon, Milwaukee
February 25
Wisconsin Federation of Young
Sen. Goldwater
Republicans, Madison
March 10, 17,
Event Undetermined
Sec. Volpe
21 or 23
March 15
Wisconsin Committee for the
Mrs. Mitchell
Re-election of the President
Women's Rally, Milwaukee
March 21
Consumers Affairs Conference,
Mrs. Knauer
Milwaukee
March 23
Wisconsin State Republican
Sec. Laird
Party "Salute to Mel Laird",
Milwaukee
March 27
Event Undetermined
Sen. Goldwater
(Invitation pending)
March 29
Madison Rotary Club Luncheon,
Mr. Klein
Madison
April
Wisconsin College Republicans
Shirley Temple Black
Executive Committee Fund Raising
(Invitation pending)
Dinner, Kenosha
April
University of Wisconsin, Marquette,
Mr. Finch
Wisconsin College and Edgewood
(Invitation pending)
College
COUNT ascess
LEGAL PRADDINES
FINAL & FIND
CAMPA W ORGANIZATION
AC PAVITIES
Establish stal 'stical
Approve -re-
Wisconsin vote study
livinary
to determine strategy
budget for
STRATEGY & MANAGEMENT
and priority
L
crapaign
CONTROL
FIELD OPERATIONS
Registration iri veby
PROMOTIONAL ACTIVITIES
Buttons, Brochures,
Receive
Burger Stickers, etc
Materials
Telephone
Direct Mail
Newspaper Ads
Daily
Weekly
/
Billboards
Rullies
Miscolleneous
Approve content
Badio
A
CURL
115 F
84/1
Any1
7
Withdrawal
Filing date
If name is not
/
REPUTION DAY
or the bullot
Door-To-Door
Recruitment Drive for Volunteers
/
Get-Out-Tho-Vote
Youth compaign
1st Bumper Sticker
2nd Bumper Sticker
Day
Day
1st mailing
2nd mailing
Newspaper Ad
Newspaper Ad
Newspaper Ad
Select
Newspapers
Newspaper Ad
Newspaper Ad
&
Shopping
Shopping
Martha
Center
Center
Mitchell / :
Blitz
Blitz
Adpinicuration Speakers
Rally
Survey by telephone
to update original
poll.
Approve leter-
levisio
COMPLETE tel-
TAB G
WISCONSIN PRIMARY BUDGET
Direct Mail
1st Mailing - 400,000 @ $142.20/M
= $56,880
(miniletter, volunteer card and
brochure)
2nd Mailing - 400,000 @ $125.00/M
= $50,000
(Get-Out-The-Vote)
$ 106,880
Advertising
$ 150,000
Materials
Bumper Stickers - 25,000 @ .10c
= $ 2,500
Brochures
- 25,000 @ .06c
1,500
Buttons
- 25,000 @ .05c
1,250
$ 5,250
Staffing
State Organization
$ 20,000
$ 282,130
McDonald Davis & Associates, Inc.
411 EAST MASON STREET, MILWAUKEE. WISCONSIN 53202 AREA CODE 414/273-2500
Media Proposals, Wisconsin Primary Campaign
General Statement
In 1968 the President carried Wisconsin with about 48 percent
of the vote to 45 percent for Humphrey (Wallace 7%). The Wisconsin
Republican Party won the governorship, held a 7 to 3 advantage in
the Congressional delegation and carried both houses of the legis-
lature. In 1970 the party lost the governorship and the state
assembly, held a 5-5 split in the Congressional delegation, with
both U.S. Senators being Democrats. The Attorney General is the
only Republican leader in the statehouse.
Research indicates that at present the President is running
five to eight percentage points behind the principal Democratic
opponent. There is no gubernatorial or U.S. Senate election this
year, so that all attention is focused on the presidential election.
There are at present 13 Democratic Presidential candidates listed
on the April 4 presidential preference primary ballot, with the
likelihood that six of them will make viable campaigns, and two
Republicans oppose the President on that ballot. The Democratic
ADVERTISING
PUBLIC RELATIONS
PUBLIC AFFAIRS
- 2 -
Party spending agreement permits each of these candidates to spend
about $280,000 maximum in media, not including direct mail or
production, in Wisconsin, and Mayor Lindsay has not signed the
agreement.
Thus, not only is the President's gap behind the leading
Democrat serious now, but it will be difficult to keep it from
becoming worse with that many candidates shooting at him and his
record for four to six weeks in February and March.
If nothing is done to support the President during the Wisconsin
primary it is quite possible that the gap will widen and will be
virtually impossible to close by November. Recent experience hints
that strong Democratic primaries, despite intraparty strife, result
in stronger November Democratic showings.
The Wisconsin primary has national implications in that it is
national news. While most of the publicity will attach to the
Democratic primary, a bad showing by the President, or a good
showing by his Republican opponents, will have national repercussions.
Further, his campaign suffers whenever the other party is able to
dominate the news.
The Objective
The objective of the Wisconsin primary campaign should be to
close the gap between the President and the leading Democrat, or at
- 3 -
least hold it where it is now, so that research after the primary
will show the President as strong or stronger than today.
If this can be done, it will carry the added benefits of making
a good showing for the party in the primary, and of dealing a serious
blow to any future plans by either Republican challenger.
This is a different kind of a campaign in that the objective
is not to win, for we will win anyway. It is not even to get most
of the votes, because we can't do that anyway. The GOP received
39 percent of the total vote in 1968, and Mr. Nixon received 79
percent of that, against Stassen and Reagan. Getting somewhere
close to that would be good enough.
This campaign must be done chiefly through media. It is too
late to mount an organization effort, except through the existing
Republican Party organization. The publicity campaign will take
care of itself and the President will make news regardless of what
we do. In media almost alone, we have the chance to make a difference.
Media Plans
Conventionally we think of peaking election campaigns at election
day, based on a rising crescendo of activity. Thus if we were to plan
a six week campaign or a four week campaign it would start four or six
weeks before election day.
- 4 -
But this is a different campaign because election day isn't our
target. What we're up against is a million to a million and a half
dollars being spent against the President for four to six weeks, and
with a fraction of that we want to make his presence felt and his
point of view heard. We hope that, even people who vote in the
Democratic primary, will keep the option open to vote Republican in
November, by remembering that there is an important Republican
position; and it is critical to at least neutralize the 400,000 to
500,000 voters who won't vote at all in the primary but will in
November.
Thus we don't think we can let the campaign go down to the final
two weeks before we answer. Our strategy instead is to find ways to
build a four week campaign, by going in and out of different media,
so that some message is coming through in either radio, television
or print, every week, and basically the same kind of message.
We believe the opposition will spend heavily in television,
because they all have identification problems in a crowded field.
We look for at least $750,000 being spent in television against us.
We think perhaps all we can do in television, in major markets, is
leave our calling card, in something like one-a-day prime time spots.
We think we can do a better job by concentrating on newspaper and
radio in many of these markets, where we will be fighting on more
- 5 -
even terms. As the media plan shows, we are getting the households.
We think the campaign should be statewide. We know there are
some areas more Republican than others, but the media does not lend
itself to that segmentation. You can't segment Milwaukee out of
Milwaukee television, radio or newspaper, for instance. And while
the vote is sparser in Northern Wisconsin, so the costs are lower.
And our objective, once again, is to fight for the President's point
of view and position with all the people.
In order to provide alternatives in choice of a budget level,
we are presenting four different media approaches, at different
spending levels. They cover television, radio and newspaper only,
as we understand direct mail will be handled separately, as will
collateral; and that outdoor and transit are not in the proposed mix.
ALTERNATE BUDGET AND MEDIA CATEGORY SUMMARY TOTALS
PLAN A
PLAN B
PLAN C
PLAN D
TELEVISION
$42,000
$57,000
$70,000
$82,000
NEWSPAPER
$13,000
$22,000
$29,000
$46,000
RADIO
$22,000
$33,000
$44,000
$52,000
$77,000
$112,000
$143,000
$180,000
TELEVISION
PLAN A
PLAN B
PLAN C
PLAN D
NO. OF
% OF
($77,000)
($112,000)
($143,000)
($180,000)
HOUSE-
STATE
TV--$42,000
TV--$57,000
TV--$70,000
TV--$82,000
HOLDS
MARKET
MARKETS & STATIONS
EAU CLAIRE
33,750
3%
WEAU-TV
2,800
SUPERIOR/DULUTH
51,000
4%
WDSM-TV
1,600
(Wisc.)
WDIO-TV
1,200
KDAL-TV
800
LA CROSSE
74,640
6%
WKBT-TV
3,400
4,500
WXOW-TV
WAUSAU/RHINELANDER
99,000
8%
WSAU-TV (W)
4,000
4,300
WAOW-TV (W)
WAEO-TV (R)
2,000
2,400
MADISON
133,000
11%
WISC-TV
5,000
5,400
6,800
WKOW-TV
4,300
4,500
5,800
WMTV-TV
700
800
GREEN BAY
243,400
21%
WBAY-TV
5,500
6,100
6,700
7,200
WLUK-TV
3,750
4,200
4,500
4,500
WFRV-TV
3,750
4,200
4,500
4,500
MILWAUKEE
552,000
47%
WTMJ-TV
9,000
10,800
11,200
11,800
WITI-TV
12,000
13,000
13,500
14,000
WISN-TV
7,000
7,500
8,000
8,300
WMTV-TV
1,000
1,200
1,500
1,500
$42,000
$57,000
$70,000
$82,000
TELEVISION - PLAN A
3/4 3/5 3/6 3/7 3/8 3/9 3/10 3/11 3/12 3/13 3/14 3/15 3/16 3/17
S S M T W T F S S M T W T F
EAU CLAIRE
WEAU-TV
SUPERIOR/DULUTH
WDSM-TV
WDIO-TV
KDAL-TV
LA CROSSE
WKBT-TV
WXOW-TV
WAUSAU
WSAU-TV
WAOW-TV
RHINELANDER
WAEO-TV
MADISON
WISC-TV
WKOW-TV
WMTV-TV
GREEN BAY
WBAY-TV
X
X
X
X
WFRV-TV
X
X
X
X
X
WLUK-TV
X
X
X
X
X
MILWAUKEE
WTMJ-TV
X
X
X
X
X
WITI-TV
X
X
X
X
X
WISN-TV
X
X
X
X
X
WVTV-TV
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
I
X
X
X
X
X
X
X
X
X
X
X
X
X -
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
I
X
X
X
X
X
X
X
X
X
X
X
X
X
X
-
X
X
X
X
X
X
X
X
X
X
X
X
X
-
X
X
X
X
X
X
X
X
X
X
X
X
X
I
X
X
X
X
X
X
X
X
X
X
X
X
X
X
-
-
-
-
-
.
S
S
1
I
M
L
W
S
S
1
L
M
I
W
S
S
3/18 3/19 3/20 3/21 3/22 3/23 3/24 3/25 3/26 3/27 3/28 3/29 3/30 4/1 4/2 4/3
TELEVISION - PLAN B
3/4 3/5 3/6 3/7 3/8 3/9 3/10 3/11 3/12 3/13 3/14 3/15 3/16 3
S S M T W T F S S M T W T
EAU CLAIRE
WEAU-TV
SUPERIOR/DULUTH
WDSM-TV
WDIO-TV
KDAL-TV
LA CROSSE
WKBT-TV
WXOW-TV
WAUSAU
WSAU-TV
WAOW-TV
RHINELANDER
WAEO-TV
MADISON
WISC-TV
X
X
X
X
X
WKOW-TV
X
X
X
>
WMTV-TV
GREEN BAY
WBAY-TV
X
X
X
X
WFRV-TV
X
X
X
X
X
WLUK-TV
X
X
X
X
X
MILWAUKEE
WTMJ-TV
X
X
X
X
X
WITI-TV
X
X
X
X
X
WISN-TV
X
X
X
X
X
WVTV-TV
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X.
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
,
X
X
X
X
X
X
X
X
X
X
X
X
X
X
-
X
X
X
X
X
X
X
X
X
X
X
X
X
-
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
-
X
X
X
X
X
X
X
X
X
X
X
-
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
-
X
X
X
X
X
X
X
X
X
X
X
X
X
-
X
-
-
-
-
-
...
S
S
H
L
M
L
W
S
S
1
L
M
I
W
S
S
E/7 2/7 I/7 OE/E 62/6 3/28 LT/E 9226 E/25 72/7 EZ/E 2222 E/21 3/20 6I/E 8I/E
TELEVISION - PLAN C
3/4 3/5 3/6 3/7 3/8 3/9 3/10 3/11 3/12 3/13 3/14 3/15 3/16 3/17
S
S
M
T
W
T
F
S
S
M
T
W
T
F
EAU CLAIRE
WEAU-TV
SUPERIOR/DULUTH
WDSM-TV
WDIO-TV
KDAL-TV
LA CROSSE
WKBT-TV
WXOW-TV
X
X
X
X
WAUSAU
WSAU-TV
X
X
X
X
X
X
WAOW-TV
X
X
X
X
RHINELANDER
WAEO-TV
X
X
X
X
X
X
MADISON
WISC-TV
X
X
X
X
X
WKOW-TV
X
X
X
X
WMTV-TV
GREEN BAY
WBAY-TV
X
X
X
X
WFRV-TV
X
X
X
X
X
WLUK-TV
X
X
X
X
X
MILWAUKEE
WTMJ-TV
X
X
X
X
X
WITI-TV
X
X
X
X
X
X
WISN-TV
X
X
X
X
X
WVTV-TV
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
S
S
H
L
M
I
W
S
S
I
I
M
I
W
S
S
E/7 2/7 I/7 03/0 3/29 3/28 LZ/E 3/26 52/5 72/E EZ/E 2222 E/21 3/20 6I/E 8I/E
TELEVISION - PLAN D
3/4 3/5 3/6 3/7 3/8 3/9 3/10 3/11 3/12 3/13 3/14 3/15 3/16 3/1
S
S
M
T
W
T
F
S
S
M
T
W
T
F
EAU CLAIRE
WEAU-TV
X
SUPERIOR/DULUTH
WDSM-TV
WDIO-TV
KDAL-TV
LA CROSSE
WKBT-TV
WXOW-TV
X
X
X
X
WAUSAU
WSAU-TV
X
X
X
X
X
X
WAOW-TV
X
X
X
X
RHINELANDER
WAEO-TV
X
X
X
X
X
X
MADISON
WISC-TV
X
X
X
X
X
WKOW-TV
X
X
X
X
WMTV-TV
GREEN BAY
WBAY-TV
X
X
X
X
WFRV-TV
X
X
X
X
X
WLUK-TV
X
X
X
X
X
MILWAUKEE
WTMJ-TV
X
X
X
X
X
WITI-TV
X
X
X
X
X
X
WISN-TV
X
X
X
X
X
WVTV-TV
X
3/18 3/19 3/20 3/21 3/22 3/23 3/24 3/25 3/26 3/27 3/28 3/29 3/30 4/1 4/2 4/3
S S M T W T F S S M T W T F S S
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
XXXXXX
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
.
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
NEWSPAPER
PLAN A
PLAN B
PLAN C
PLAN D
MILWAUKEE JOURNAL
2 Sun. -$5,952
2 Sun. -$5,952
2 Sun. -$5.952
2 Sun. -$ 5,952
353,472 (D) 540,133
2 Daily- $6,336
3 Daily- $9,504
3 Daily-
MILWAUKEE SENTINEL
2 Daily-)
3 Daily- $9,504
4 Daily-) $12,672
3 Daily-)
4 Daily-)
166,253
WISC. STATE JOURNAL
3 Daily-)
4 Daily-)
117,000
$3,720
$5,960
CAPITAL TIMES
3 Daily-)
4 Daily-)
117,000
GREEN BAY PRESS-GAZETTE 1 Sun.--$763
2 Sun. -$1,527
2 Sun. -$1,527
3 Sun. -)
50M (D); 61M (S)
2 Daily-$1,527
2 Daily-$1,527
3 Daily-)
$4,584
APPLETON POST-CRESCENT
2 Sun. -$1,488
2 Sun. -$1,488
3 Sun. -)
2 Daily-$1,488
2 Daily-$1,488
$4,464
45,578
3 Daily-)
RACINE JOURNAL TIMES
1 Sun. -$ $ 549
2 Sun. -$1,096
3 Sun. -$ 1,547
70,477
2 Daily- ) $2,216
3 Daily-) $3,324
KENOSHA NEWS - 70,477
2 Daily-)
3 Daily-)
LA CROSSE TRIBUNE
2 Sun. -) $2,560
35,498
2 Daily-)
SHEBOYGAN PRESS - 31,226
3 Daily-$ 1,731
EAU CLAIRE LEADER - 32,114
3 Daily-$ 1,833
WAUSAU, MARSHFIELD,
1 Daily-$ 1,825
MERRILL, WIS. RAPIDS,
MARINETTE, STEVENS
POINT - 67,720 (6)
$13,051
$22,035
$28,518
$46,452
NEWSPAPER - PLAN A
3/6 3/7 3/8 3/9 3/10 3/11 3/12 3/13 3/14 3/15 3/16 3/1
M
T W T F S S M T W T F
Milwaukee Journal
Milwaukee Sentinel
Wisconsin State Journal
Capital Times
Green Bay Press-Gazette
Appleton Post-Crescent
Racine Journal-Times
Kenosha News
La Crosse Tribune
Sheboygan Press
Eau Claire Leader
Wausau Record-Herald
Marshfield News-Herald
Merrill Herald
Wisconsin Rapids Tribune
Marinette Eagle-Star
Stevens Point Journal
3/18 3/19 3/20 3/21 3/22 3/23 3/24 3/25 3/26 3/27 3/28 3/29 3/30 3/31 4/1 4/2 4/3
S S M T W T F S S M T W T F S S M
1P
1P
1 P
1P
.
1 P
1P
1P
NEWSPAPER - PLAN B
3/6 3/7 3/8 3/9 3/10 3/11 3/12 3/13 3/14 3/15 3/
M T W T F S S M T W T
Milwaukee Journal
Milwaukee Sentinel
Wisconsin State Journal
Capital Times
Green Bay Press-Gazette
Appleton Post-Crescent
Racine Journal-Times
Kenosha News
La Crosse Tribune
Sheboygan Press
Eau Claire Leader
Wausau Record-Herald
Marshfield News-Herald
Merrill Herald
Wisconsin Rapids Tribune
Marinette Eagle-Star
Stevens Point Journal
,
1P
I
1P
I
1P
I
1P
I
d I
d I
1P
I
d I I
I
I
1P
W
S
S
H
L
M
L
M
S
S
H
L
M
L
W
S
S
3
6 3/17 3/18 3/19 3/20 3/21 3/22 3/23 3/24 3/25 3/26 3/27 3/28 3/29 3/30 3/31 4/1 4/2 4/3
NEWSPAPER - PLAN C
3/6 3/7 3/8 3/9 3/10 3/11 3/12 3/13 3/14 3/15 3/16 3/11
MTWTFS S M T W T F
Milwaukee Journal
Milwaukee Sentinel
Wisconsin State Journal
Capital Times
Green Bay Press-Gazette
Appleton Post-Crescent
Racine Journal-Times
Kenosha News
La Crosse Tribune
Sheboygan Press
Eau Claire Leader
Wausau Record-Herald
Marshfield News-Herald
Merrill Herald
Wisconsin Rapids Tribune
Marinette Eagle-Star
Stevens Point Journal
3/18 3/19 3/20 3/21 3/22 3/23 3/24 3/25 3/26 3/27 3/28 3/29 3/30 3/31 4/1 4/2 4/3
S S M T W T F S S M T W T F S S M
.
1P
1P
1P
1 P 1 P
-
1P
1 P
1P
-
1P
1P
1P
-
1 P
1P
1P
-
1 P
1P
1P
1 P
-
1P
1 P
1 P
1 P
-
,
1 P
1P
1 P
1P
-
1P
1P
-
-
-
-
-
-
-
-
NEWSPAPER - PLAN D
3/6 3/7 3/8 3/9 3/10 3/11 3/12 3/13 3/14 3/15 3/16 3/1
M T W T F S S M T W T F
Milwaukee Journal
Milwaukee Sentinel
Wisconsin State Journal
Capital Times
Green Bay Press-Gazette
Appleton Post-Crescent
Racine Journal-Times
Kenosha News
La Crosse Tribune
Sheboygan Press
Eau Claire Leader
Wausau Record-Herald
Marshfield News-Herald
Merrill Herald
Wisconsin Rapids Tribune
Marinette Eagle-Star
Stevens Point Journal
3/18 3/19 3/20 3/21 3/22 3/23 3/24 3/25 3/26 3/27 3/28 3/29 3/30 3/31 4/1 4/2 4/3
S
S
M
T
W
T
F
S
S
M
T
W
T
F
S
S
M
1P
1P
1 P
1P
1P 1 P
1P
1P
1P 1P
1P
1P
1 P
1P
1 P
1P
1P
1P
1P
1P
1P
1P
1 P 1 P
1P
1P
1P
1 P
1P 1 P
4
#
1 P
1P
1P
1P
1 P 1P
-
1P
1P
1 P
1P
1P
1P 1P
1P
1P
1P
.
1P
1P
1P
1P
1P
1P
1P
1P
1P
RADIO SPOT (60's or 30's) BUDGET APPROPRIATION BY DISTRICT (CURRENT)
PLAN A
PLAN B
PLAN C
PLAN D
DISTRICT 1
BELOIT
WBEL
$ 300
$ 450
$ 600
$ 750
WGEZ
300
450
600
750
JANESVILLE
WCLO
500
600
700
850
KENOSHA
WLIP
500
600
700
850
RACINE
WRAC
400
500
600
750
WRJN
300
400
400
550
$2,300
$3,000
$3,600
$4,500
DISTRICT 2
BARABOO
WBOO
$
$ 150
$ 200
$ 250
BEAVER DAM
WBEV
200
250
300
350
FT. ATKINSON
WFAW
100
200
300
300
MADISON
WIBA
250
350
450
500
WTBQ
200
250
WIBV
300
400
500
600
WISM
300
450
550
650
WMAD
200
350
450
MONROE
WEKZ
100
200
300
350
PORTAGE
WPDR
200
300
WATERTOWN
WTTN
200
300
300
350
WISC. DELLS
WWOK
100
200
350
$1,450
$2,600
$3,850
$4,650
DISTRICT 3
BLACK RIVER FALLS
WWIS
$
$ 150
$ 250
$ 300
DODGEVILLE
WDMP
150
250
300
DURAND
WRDN
150
LA CROSSE
WIZM
200
300
350
WKTY
300
500
600
700
WLCX
200
300
400
500
LADYSMITH
WLDY
200
300
400
450
MAUSTON
WRTL
150
250
300
PLATTEVILLE
WSWW
150
250
350
PRAIRIE DU CHIEN
WPRE
200
300
400
450
REEDSBURG
WRDB
200
300
RICHLAND CENTER
WRCO
100
200
300
350
RIVER FALLS
WEVR
200
250
SPARTA )
WCOW
200
350
450
450
TOMAH )
WTMB
VIROQUA
WISV
150
250
300
$1,200
$2,900
$4,500
$5,500
-2-
PLAN A
PLAN B
PLAN C
PLAN D
DISTRICT 4, 5, 9
MILWAUKEE
WAWA
WEMP
$1,100
$1,200
$1,400
$1,600
WISN
1,500
1,700
2,000
2,200
WMIL
600
600
800
900
WNOV
WOKY
900
1,100
1,400
1,550
WRIT
900
1,100
1,300
1,500
WTMJ
1,500
1,700
2,000
2,200
WAUKESHA
WAUK
500
500
600
700
$7,000
$7,900
$9,500
$10,650
DISTRICT 6
FOND DU LAC
KFIZ
$ 700
$ 900
$1,000
$1,100
HARTFORD
WTKM
200
250
350
JACKSON
WYLO
250
350
OSHKOSH
WAGO
600
800
800
900
WOSH
700
900
1,000
1,100
NEENAH/MENASHA
WNAM
300
500
600
800
PLYMOUTH
WPLK
300
400
PT. WASHINGTON
WGLB
300
450
500
RIPON
WCWC
400
500
600
700
SHEBOYGAN
WHBL
600
700
800
900
WKTS
400
550
700
800
WAUPUN
WLKE
300
400
500
550
WEST BEND
WBKV
300
400
500
550
$4,300
$6,150
$7,750
$9,000
DISTRICT 7
ANTIGO
WATK
$ 200
$ 350
$ 500
$ 550
MARSHFIELD
WDLB
150
300
450
450
MEDFORD
WIGM
200
300
350
MERRILL
WXMT
200
300
350
NEILLSVILLE
WCCN
200
250
RHINELANDER
WOBT
200
350
500
550
SHAWANO
WTCH
150
300
300
STEVENS POINT
WSPT
200
400
600
600
TOMAHAWK
WELF
100
250
400
400
WAUPACA
WDUX
150
300
350
WAUSAU
WRIG
300
400
500
600
WSAU
200
400
600
700
WXCO
200
300
400
500
WIS. RAPIDS
WFHR
100
250
400
450
$1,900
$3,700
$5,750
$6,400
- 3 -
PLAN A
PLAN B
PLAN C
PLAN D
DISTRICT 8
APPLETON
WAPL
$ 400
$ 600
$ 700
$ 800
WKAU
200
300
400
500
WYNE
300
400
500
600
GREEN BAY
WBAY
700
900
1,100
1,200
WDUZ
300
400
500
600
WNFL
400
600
700
800
MANITOWOC
WCUB
300
450
550
600
WOMT
200
300
400
MARINETTE
WMAM
200
300
300
OCONTO
WOCO
150
200
STURGEON BAY
WDOR
150
200
300
400
TWO RIVERS
WQTL
150
200
300
300
$2,900
$4,450
$5,800
$6,700
DISTRICT 10
ASHLAND
WATW
$ 200
$ 300
$ 300
$ 450
EAGLE RIVER
WERL
150
150
250
EAU CLAIRE
WAXX
100
200
200
300
WBIZ
200
300
400
500
WEAQ
500
600
700
800
WOKL
150
HAYWARD
WHSM
200
200
200
300
MENOMONIE
WMNE
200
300
NEW RICHMOND
WIXK
150
250
PARK FALLS
WNBI
100
250
RICE LAKE
WJML
150
250
SUPERIOR
WAKX
150
300
350
400
WDSM
150
300
350
400
$1,500
$2,350
$3,250
$4,600
$22,000
$33,000
$44,000
$52,000
Note: Radio campaign projected for four weeks utilizing alternate
schedules by markets. Small markets in and out pitted as
appropriate in strategy against television and newspaper
schedule.