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This file contains:
From Jeb S. Magruder to John N. Mitchell. RE: Sharing Polling Information With New York. 1 pg. [Subject: Campaign] [Memo], 4/20/1972
From Robert H. Marik through Jeb S. Magruder to John N. Mitchell. RE: Computer Mapping Project. [Maps contain light ink]. 14 pgs. [Subject: Campaign] [Memo], 4/24/1972
From Cliff Miller to John N. Mitchell. RE: Campaign Stratgey Group. 5 pgs. [Subject: Campaign] [Memo], 4/25/1972
From Jeb S. Magruder to H.R. Haldeman. RE: Cliff Miller and Lloyd Free Memo Regarding President's Prospects. 15 pgs. [Subject: Campaign] [Memo], 4/3/1972
From Robert C. Odle, Jr. through Jeb S. Magruder to John N. Mitchell. This document discusses and lists items for prepayment. 2 pgs. [Subject: Campaign] [Memo], 4/5/1972
From Jeb S. Magruder to John N. Mitchell. This document discusses and includes an attached report on Democratic campaigns. 4 pgs. [Subject: Campaign] [Memo], 4/6/1972
From Patricia Hutar through Jeb S. Magruder to John N. Mitchell. RE: Personnel Priorities For Volunteer Operations. 3 pgs. [Subject: Campaign] [Memo], 3/16/1972
From Jeb S. Magruder to John N. Mitchell. RE: Visit to New Jersey. 3 pgs. [Subject: Campaign] [Memo], 4/10/1972
From Clayton Yutter through Jeb S. Magruder to John N. Mitchell. RE: "Terrible Terry" Carpenter. 1 pg. [Subject: Campaign] [Memo], 5/10/1972
From Glenn J. Sedam, Jr. through Jeb S. Magruder to John N. Mitchell. RE: Governer Wallace. 1 pg. [Subject: Campaign] [Memo], 5/9/1972
From Robert Morgan through Jeb S. Morgan to John N. Mitchell. RE: Farmail List. 4 pgs. [Subject: Campaign] [Memo], 4/21/1972
From Robert C. Odle, Jr. through Jeb S. Magruder to John N. Mitchell. RE: Weekly Report. 8 pgs. [Subject: Campaign] [Memo], 5/4/1972
From Robert C. Odle through Jeb S. Magruder to John N. Mitchell. RE: Weekly Report. 7 pgs. [Subject: Campaign] [Memo], 4/21/1972
From Jeb S. Magruder to H.R. Haldeman. This document includes an attachment on the Youth Media Campaign, "Proposed Communications Support Program for the Youth Division Committee for the Re- Election of the President." 74 pgs. [Subject: Campaign] [Memo], 4/13/1972
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WHSF: Contested, 32-3
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26145974
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WHSF: Contested, 32-3
description
This file contains:
From Jeb S. Magruder to John N. Mitchell. RE: Sharing Polling Information With New York. 1 pg. [Subject: Campaign] [Memo], 4/20/1972
From Robert H. Marik through Jeb S. Magruder to John N. Mitchell. RE: Computer Mapping Project. [Maps contain light ink]. 14 pgs. [Subject: Campaign] [Memo], 4/24/1972
From Cliff Miller to John N. Mitchell. RE: Campaign Stratgey Group. 5 pgs. [Subject: Campaign] [Memo], 4/25/1972
From Jeb S. Magruder to H.R. Haldeman. RE: Cliff Miller and Lloyd Free Memo Regarding President's Prospects. 15 pgs. [Subject: Campaign] [Memo], 4/3/1972
From Robert C. Odle, Jr. through Jeb S. Magruder to John N. Mitchell. This document discusses and lists items for prepayment. 2 pgs. [Subject: Campaign] [Memo], 4/5/1972
From Jeb S. Magruder to John N. Mitchell. This document discusses and includes an attached report on Democratic campaigns. 4 pgs. [Subject: Campaign] [Memo], 4/6/1972
From Patricia Hutar through Jeb S. Magruder to John N. Mitchell. RE: Personnel Priorities For Volunteer Operations. 3 pgs. [Subject: Campaign] [Memo], 3/16/1972
From Jeb S. Magruder to John N. Mitchell. RE: Visit to New Jersey. 3 pgs. [Subject: Campaign] [Memo], 4/10/1972
From Clayton Yutter through Jeb S. Magruder to John N. Mitchell. RE: "Terrible Terry" Carpenter. 1 pg. [Subject: Campaign] [Memo], 5/10/1972
From Glenn J. Sedam, Jr. through Jeb S. Magruder to John N. Mitchell. RE: Governer Wallace. 1 pg. [Subject: Campaign] [Memo], 5/9/1972
From Robert Morgan through Jeb S. Morgan to John N. Mitchell. RE: Farmail List. 4 pgs. [Subject: Campaign] [Memo], 4/21/1972
From Robert C. Odle, Jr. through Jeb S. Magruder to John N. Mitchell. RE: Weekly Report. 8 pgs. [Subject: Campaign] [Memo], 5/4/1972
From Robert C. Odle through Jeb S. Magruder to John N. Mitchell. RE: Weekly Report. 7 pgs. [Subject: Campaign] [Memo], 4/21/1972
From Jeb S. Magruder to H.R. Haldeman. This document includes an attachment on the Youth Media Campaign, "Proposed Communications Support Program for the Youth Division Committee for the Re- Election of the President." 74 pgs. [Subject: Campaign] [Memo], 4/13/1972
citationUrl
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
32
3
4/20/1972
Campaign
Memo
From Jeb S. Magruder to John N. Mitchell.
RE: Sharing Polling Information With New
York. 1 pg.
32
3
4/24/1972
Campaign
Memo
From Robert H. Marik through Jeb S.
Magruder to John N. Mitchell. RE:
Computer Mapping Project. [Maps contain
light ink]. 14 pgs.
32
3
4/25/1972
Campaign
Memo
From Cliff Miller to John N. Mitchell. RE:
Campaign Stratgey Group. 5 pgs.
32
3
4/3/1972
Campaign
Memo
From Jeb S. Magruder to H.R. Haldeman.
RE: Cliff Miller and Lloyd Free Memo
Regarding President's Prospects. 15 pgs.
Thursday, August 18, 2011
Page 1 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
32
3
4/5/1972
Campaign
Memo
From Robert C. Odle, Jr. through Jeb S.
Magruder to John N. Mitchell. This
document discusses and lists items for pre-
payment. 2 pgs.
32
3
4/6/1972
Campaign
Memo
From Jeb S. Magruder to John N. Mitchell.
This document discusses and includes an
attached report on Democratic campaigns. 4
pgs.
32
3
3/16/1972
Campaign
Memo
From Patricia Hutar through Jeb S. Magruder
to John N. Mitchell. RE: Personnel Priorities
For Volunteer Operations. 3 pgs.
32
3
4/10/1972
Campaign
Memo
From Jeb S. Magruder to John N. Mitchell.
RE: Visit to New Jersey. 3 pgs.
32
3
5/10/1972
Campaign
Memo
From Clayton Yutter through Jeb S.
Magruder to John N. Mitchell. RE: "Terrible
Terry" Carpenter. 1 pg.
Thursday, August 18, 2011
Page 2 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
32
3
5/9/1972
Campaign
Memo
From Glenn J. Sedam, Jr. through Jeb S.
Magruder to John N. Mitchell. RE: Governer
Wallace. 1 pg.
32
3
4/21/1972
Campaign
Memo
From Robert Morgan through Jeb S. Morgan
to John N. Mitchell. RE: Farmail List. 4 pgs.
32
3
5/4/1972
Campaign
Memo
From Robert C. Odle, Jr. through Jeb S.
Magruder to John N. Mitchell. RE: Weekly
Report. 8 pgs.
32
3
4/21/1972
Campaign
Memo
From Robert C. Odle through Jeb S.
Magruder to John N. Mitchell. RE: Weekly
Report. 7 pgs.
32
3
4/13/1972
Campaign
Memo
From Jeb S. Magruder to H.R. Haldeman.
This document includes an attachment on the
Youth Media Campaign, "Proposed
Communications Support Program for the
Youth Division Committee for the Re-
Election of the President." 74 pgs.
Thursday, August 18, 2011
Page 3 of 3
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 312
Folder:
[Campaign 19 Part VII March 29-May 17 Folder 2]
Document
Disposition
41
Return
Private/Political MEMO, MAGIU DER TO MITCHELL 4/20/72
42
Return
Private/Political mEmo, MARIK TO mITCHELL, 4/24/72
43
Return
Private/Political MEMO, MILLER TO MITCHELL, 4/25/72
44
Retain
Open
45
Return
Private/Political MEINO, MAGRUDER TO HRH, 4/3/72
46
Retain
Open
47
Return
Private/Political MEMO, ODUE TO MITCHELL, 4) s/72
48
Return
Private/Political MEMO, MAGRUDER TO MITCHELL, 4/6/72
49
Return
Private/Political mEmo, HUTAR TO MITCHELL, 3/16/72
50
Retain
Open
51
Return
Private/Political MEMO, MAGRUDER TO MITCHELL, 4/10/72
52
Return
Private/Political MEMO, YEUTTER TO MITCHELL, 5/10/72
53
Return
Private/Political MEMO, SEDAM TO MITCHELL, 5/9/72
54
Retain
Open
55
Return
Private/Political MEMO, MORGAN TO MITCHELL, 4/21/72
56
Return
Private/Political MEMO, ODLE TO MITCHELL, 5/4/72
57
Return
Private/Political MEMO, ODLE TO MITCHELL, 4/21/72
58
Return
Private/Political NOTE/ATTACH., MAGRUDER TO HRH, 4/13/72
April 20, 1972
MEMORANDUM FOR THE HONORABLE JOHN N. MITCHELL
FROM:
JEB S. MAGRUDER
SUBJECT:
Sharing Polling Information with New York
Steve Blum who is as you know, Dexter Bixby's assistant in
New York called to ask for a copy of DMI's poll of New York State.
Though we have not shared this kind of information with state
committees before I feel that in this case it would be appropriate
for us to allow them to have a copy of our poll.
With your approval I will ask Bob Marik to take a copy to them
when he meets with Steve Blum in New York whichin the next several
days.
Approved
Disapproved
Comment
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE NW
WASHINGTON. D C 20006
April 24, 1972
(202' 333-0920
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE JOHN Nt. MITCHELL
THROUGH:
JEB S. MAGRUDER
FROM:
ROBERT H. MARIK
SUBJECT:
Computer Mapping Project
As you know, we have been developing the capability of displaying
demographic and voter behavior data on computer-generated maps.
The completed pilot project, using Wisconsin data, has allowed us
to determine the most economic method of producing the maps, to
solve some technical and operating problems, and to identify a
reliable vendor who can produce the maps on schedule.
The advantage of computer maps is that they display a large quantity
of data which would otherwise be buried in extensive numerical tables
or computer print-outs. Such data could be very helpful in making
tactical decisions on the location of telephone centers, target areas
for direct mail- and precinct canvasses, and locations for appearances
of the candidate or key speakers.
For example, in Racine, Wisconsin, it can be seen that the areas of
high concentration of Wallace voters (Tab A), correlate with the
high concentration of blue collar and middle income families (Tabs
B and C) and occurred in areas of either very low Black population
or "tipping" areas where Whites feel threatened by an expanding Black
community (Tab D).
At the time the project was started, last Fall, our estimate of
1972 target states was:
California
Florida *
Illinois
CONFIDENTIAL
- 2 -
Indiana *
Iowa *
Kentucky *
Missouri
New Jersey
North Carolina *
Ohio
to
Pennsylvania
Tennessee *
Texas
Virginia *
Wisconsin
Preparations were made to develop maps for all metropolitan areas
in each of those states. However, subsequent political developments
and public opinion surveys have indicated that the seven states marked
with an asterisk (*), would not be battleground states at this time.
In California, we have acquired the capability to make demographic
maps through Compass System, Inc. Therefore, it is now recommended
that this computer mapping project cover only the following seven
key states:
Illinois
Missouri
New Jersey
Ohio
Pennsylvania
Texas
Wisconsin
If other states become important after the primaries, recommendation
will be made for maps of additional metropolitan areas. New York has
not been included in this. proposal, pending a determination of their
requirements beyond the data already available in the state.
The metropolitan areas to be mapped in each state are given in Tab E.
For each metropolitan area, an average of eight to ten maps will be
produced, displaying the demographic variables of particular interest
CONFIDENTIAL
- 3 -
for that city. Typical important variables would be:
Nixon Vote, 1968
Humphrey Vote, 1968
Wallace Vote, 1968
Age--Median or age breaks (Youth, 18-24; Older, 60+)
Race
Income--Median or specific breaks (Upper, over $15,000;
Lower, under $5,000)
Percent Blue Collar
Not all areas will require the complete set of maps while other areas'
will necessitate additional specific requirements, and as the analysis
becomes more sophisticated, several characteristics, such as Black,
Middle-Income, Youth, are possible on a single map.
These maps will be made available, as appropriate, to all directors
of functional activities in the Washington Re-election Committee,
as well as to the state chairmen. They will be given a thorough
orientation on the use of the maps in campaign planning.
We propose to use as the vendor for this project, Survey Research
Sciences, Inc. of Dallas, Texas. They are the firm who successfully
executed the pilot project for Wisconsin. The Executive Vice Presi-
dent, Dick Stone, was formerly the Director of Research for the
Washington State Republican Party. He is not only politically loyal,
but he has shown a great deal of technical and managerial competence
in his work thus far. Although his bid for the project is on a time
and materials basis, we feel that the pilot program has provided
enough experience to make it possible to estimate accurately the
cost of the total project. The breakdown of the dollar estimate for
completion is as follows:
Acquisition and development of computer
programs and software
$ 10,000
Supplies (special paper, magnetic tapes, etc.)
$ 4,000
Computer mapping for ten variables per city
for 55 metropolitan areas in seven states
$ 44,000 *
Key punching of data, administrative and
general expenses and profit at 15%
$ 21,000
$ 79,000
* See Tab F for detailed cost by state
CONFIDENTIAL
- 4 -
Completion date for all of the maps is July 31, 1972.
Recommendation
That you approve this project for developing computer maps for all
metropolitan areas in seven key states, at a cost of $79,000.
Approve
Disapprove
Comment
CONF IDENTIAL
TAB A
RACINE, WISCONSIN
ONE MILE
L
A
K
E.
M
I
C
H
a
1
G
A
N
XX
XXXXXXX
NW
28
RACINE, WISCONSIN
WORKER
ONE MILE
L
A
K
E
M
XMXX
I
C
H
a
I
G
XXXXXXX
A
03.59%
AXX
N
EXC)
XXXXXXXX
XXXF.
XX
XXXXXXX
XXXXXXXXX
XXXXXXXX
MINIMUM
0.0
1.00
5.00
10.00
15.00
PERCENT OF VOTES CAST FOR WALLACE
MAKEROM
1.90
5.00
10.00
10.00
100.00
RACINE, WISCONSIN AREA - MHS 28
PREDUENCY VIST or DATA PUIST VALUES 1. FREE LEVEL
LEVEL
1963 GENERAL ELECTION UY PRECINCTS
/////////
/////////
111111111
DATA VALUE EXTREMES ARE
1.14
17.50
TAB B
RACINE, WISCONSIN
I
I
ONE MILE
L K C A M G E it A N I I
RACINE, WISCONSIN
I
I
ONE MILE
L
A
K
S
M
I
C
H
I
G
L
N
2% M.S. 38 108.00
th
VINCY of AND in CAR LIVEL
REPORT of TOTAL LACOR FOLLE IS BLUE COLLAR OCCUPATIONS
109
WISCONSIN AREA - RRS 29
into 6.11 FOR CINSUS TRACTS
1:
TAB C
FD
20
RACINE, . WISCONSIN
NO
MRS
I
ONE MILE
H L N M A C K G A E I I
PM
25
94
0%
RACINE, WISCLASIN
NM
XX
HRS
252
PAJAYH
ONE MILE
******
L
A
K
E
M
I
C
H
I
G
A
N
PINTROM
20.00
30.00
35.00
40.00
N.O.
25.00
40.00
45.00
PRESSUREY DISTRIBUTION IF 0:1A PSLA VALUES IN EACH LEVEL
PROCENTALE OF FAMILIES WITH 4 YEARLY INCOME OF 10,000 TU 14,959 DOLLARS
LEVEL
EACTORY OFFANIZED .. HUS 29
/////////
1970 CENSUS DATA if CENSUS TREES
SYMBOLS 11/1/11/1
TAB D
RACINE, WISCONSIN
ONE MILE
L
A
K
to
M
I
C
H
I
6
A
N
RACINE, WISCONSIN
1
I
ONE MILE
L
A
K
E
M
1
1
C
H
I
(,
A
N
000
400s.
2%
2.18
10
J:21
$35.00
CY DISTRIBUTION 1.1 E.T. PRINT VALUES I.
POPULATION : is : OF 115 TOTAL POPULATION
U.S.
/ 185.20
TAB E
URBANIZED AREAS TO BE INCLUDED IN MAPPING PROJECT
Illinois
Pennsylvania
Aurora
Allentown-Bethlehem-Easten
Champaign-Urbana
Erie
Chicago
Harrisburg
East St. Louis
Lancaster
Joliet
Philadelphia
Peoria
Pittsburgh
Rock Island-Moline
Reading
Rockford
Scranton
Springfield
Wilkes-Barre
York
Missouri
Texas
Kansas City
St. Louis
Amarillo
Springfield
Austin
Beaumont
New Jersey
Corpus Christi
Dallas
Atlantic City
El Paso
Camden
Fort Worth
Jersey City
Houston
Newark
Lubbock
Patterson-Clifton-Passaic
Midland
Trenton
Odessa
Port Arthur
Ohio
San Antonio
Texarkana
Akron
Waco
Canton
Cincinnati
Wisconsin
Cleveland
Columbus
Appleton-Oshkosh
Dayton
Green Bay
Lorain-Elyria
Madison
Toledo
Milwaukee
Youngstown-Warren
Racine
TAB F
COST OF COMPUTER MAPS BY STATES
(10 maps each of city metropolitan area)
Illinois
$ 7,000
Missouri
$ 4,500
New Jersey
$ 2,600
Ohio
$ 7,500
Pennsylvania
$ 8,100
Texas
$12,000
Wisconsin
$ 2,300
$44,000
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON D C 20006
April 25; 1972
(202) 333-0920
CONFIDENTIAL
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
FROM:
CLIFF MILLER
CAM
SUBJECT:
Campaign Strategy Group
The April 24th, 1972, meeting of the Campaign Strategy Group was
attended by the following people:
Pat Buchanan
Mike Lesser
Peter Dailey
Jeb Magruder
Harry Dent
Bob Marik
Arthur Finkelstein
Cliff Miller
Len Garment
Dick Moore
Ted Garrish
Bill Novelli
Rita Hauser
Gordon Strachan
Phil Joanou
Bill Taylor
George Karolikas
The subject of discussion was the media strategy for the campaign,
following last week's discussion on creative strategy. This strategy
is built around a system of priorities assigned to the states. The
categories designated are as follows (with tentative state assignments
shown):
1. SAFE (Should be Republican victory, except in
case of Democratic favorite son)
State
Electoral Votes
Nebraska
5
Idaho
4
Wyoming
3
Kansas
7
Arizona
6
Utah
4
CONFIDENTIAL
- 2 -
State
Electoral Votes
No. Dakota
3
Oklahoma
8
Iowa
8
New Mexico
4
So. Dakota
4
Vermont
3
Colorado
7
Montana
4
New Hampshire
4
Nevada
3
Kentucky
9
Maine
4
Total:
90
2. SAFE DEFENSIVE (Should be a Republican victory,
but may require extra resources
to offset major opposition effort)
Indiana
13
Virginia
12
Florida
17
North Carolina
13
South Carolina
8
Tennessee
10
Total:
73
3. LARGE KEY SWING STATES (Contest expected to be
very close--will require all-out
effort on a cost per voter basis)
California
45
Illinois
26
Ohio
25
Texas
26
Total:
122
CONFIDENTIAL
- 3 -
4. MEDIUM SWING STATES (Same as Large Key Swing States)
State
Electoral Votes
Washington
9
Wisconsin
11
Missouri
12
1
Maryland
10
New Jersey
17
Total:
59
5. SMALL SWING STATES (Same as Large Key Swing States)
State
Electoral Votes
Oregon
6
Delaware
3
Alaska
3
W. Virginia
6
Total:
18
6. MAJOR OPPORTUNITY STATES (President lost in 1968,
but shows good strength now--
will require all-out effort on
a cost per voter basis)
State
Electoral Votes
Pennsylvania
27
Michigan
21
New York
41
Connecticut
8
Total:
97
7. SOUTHERN OPPORTUNITY STATES (President lost in 1968--
will be close, but winnable if
Wallace is in; President should
win if Wallace is out)
State
Electoral Votes
Arkansas
6
Louisiana
10
Mississippi
7
Alabama
9
Georgia
&
12
Total:
44
CONFIDENTIAL
- 4 -
8. PROBABLE LOSS STATES
State
Electoral Votes
Minnesota
10
Hawaii
4
Massachusetts
14
Rhode Island
4
District of Columbia
3
Total:
35
The media strategy in 1972 will necessarily be different from other
campaigns because of the new Campaign Spending Law. That Law restricts
various forms of communications expenditures to 10c per voter, or
approximately $14.2 million. Of that, the broadcast media (radio and
TV time) can use up to 60%, or approximately $8.5 million. By contrast,
published figures indicate that approximately $22 million was used for
broadcast time in the 1968 Nixon campaign. When strategy decisions are
made this year to intensify the media campaign in a given state, that
extra broadcast time allocation will have to be taken out of some
other state, regardless of the total funds available to the campaign.
The media strategy contemplates an expenditure on national television
networks of approximately 2c per voter. This will cover the states
in all categories listed above. For the SAFE states and PROBABLE LOSS
STATES, this will represent all of the media exposure for the campaign.
For the DEFENSIVE SAFE states, an additional expenditure of 4c per voter
is contemplated on the basis that these may be designated as target
states by the opposition. For the SWING and OPPORTUNITY states, an
additional expenditure of 8c per voter is planned, beyond the 2c per
voter of national television.
Commitments for television and radio will be made and reviewed week-by-
week for the nine weeks of the campaign. The week's media decisions
and resulting financial commitments will be made on Fridays. Therefore,
it will be critically important to transmit polling data and other
political intelligence to the media decision makers on a current basis.
Information received on Monday will be too late to rescind the commit-
ments made on the previous Friday.
The initial commitment will be made the 2nd or 3rd week in August. Up
to that time, updated polling results and other political information
will be reviewed to assure that the final classification of states
CONF IDENTIAL
- 5 -
and the resultant media plan reflects the overall strategy of the
campaign. For example, if George Wallace is not a Third Party
candidate, most of the SOUTHERN OPPORTUNITY states may be re-
classified. Similarly, if Edward Kennedy or Edmund Muskie is the
candidate, some of the New England states may be reclassified.
In addition to targeting media expenditures by state, the analysis
must go 'further to include media markets. For example, commercials
broadcast in the New York City market reach over half of the homes
in New York State, three-quarters of the homes in New Jersey, and
small fractions of the homes in Connecticut and Pennsylvania.
Therefore, in fulfilling the strategy for each of those states, the
ads in the New York City market will have to be counted proportionately
against the plan of each state.
A brief orientation was presented on the cost, impact, strengths
and weaknesses of the various media forms: Television, Radio,
Newspapers, Magazines, Outdoor Advertising and Telephones. Because
of the unique cost structure which the networks have established
for political advertising, a five minute spot in prime time will
cost less than a 60-second spot. Therefore, economics alone will
strongly favor longer messages. On local TV, however, it is likely
that economics and availability of 5-minute spots will be less
favorable, relative to 60-second spots.
The tentative media plan would start in September on Labor Day,
increase in intensity in October, and further increase in November
before the election. It would contemplate the use of one-half hour
documentaries, five minute and one minute spots on television. It
would also utilize radio and printed media on a regular basis.
CONFIDENTIAL
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
April 3, 1972
MEMORANDUM FOR MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDER Km
Attached for your information is a memorandum
to Cliff Miller from Lloyd Free regarding the
President's prospects.
- miller
- Jgm
- JM
- H
PERSONAL AND CONFIDENTIAL
5703 Warwick Place
Chevy Chase, Maryland 20015
TO:
Clifford Miller
DATE: April 3, 1972
FROM: Lloyd Free
You have asked for my views about the President's prospects; I shall give
them to you with complete frankness. Despite the current Harris poll which shows
Nixon comfortably ahead of Muskie, I would still estimate the President's chances
of reclection in November as being no better than 50-50, as things now look. And
Arch Crossley (of Crossley Ratings and Crossley Poll fame) who, although a loyal
Republican, is one of the shrewdest, most objective political observers I have
ever come across, thinks the odds are even more adverse than that.
As in the case of almost everyone but a fanatic who evaluates any President,
there are a number of things the President has said and done that I, personally,
do not like. But, on balance, I firmly believe that his substantive record is
extraordinarily good; or perhaps I should say that it will be if only Congress can
be forced or cajoled into passing some of the really fundamental legislation he
has proposed (e.g., the family assistance, or minimum income plan, which is truly
revolutionary in getting at some of the basics of the poverty problem; his reve-
nue sharing proposal which digs down to the very roots of a cluster of current
misalignments; his programs in the field of education; etc.) And, on the inter-
national front, he has, indeed, been a blazer in marking out the trail the United
States must follow in the changed world it now must operate in.
Why, then, isn't the President an overwhelming favorite at. the present time,
enjoying as he does the advantages of incumbency (which can also be an enormous
disadvantage if the Incumbent has done unpopular things, which isn't the case with
Nixon), and having made repeated, dramatic moves in recent months which would have
driven the popularity ratings of almost any other President in history up sky-high
(e.g., even Truman's approval figure rose from a low of 35% in January of 1947 to
60% in March, following his announcement of the program of aid to Greece and Turkey).
In part, the reasons, I believe, lie in certain personality characteristics and
behavioral patterns of the President, which I shall discuss later on; but also, in
certain of the psychological symptoms prevalent in the times we live in.
Ideological Conservatism VS. Operational Liberalism
As a first step toward getting at this psychological dimension, I must refer,
somewhat egotistically, to a book of mine called "The Political Beliefs of Americans. "
Incidentally, whether rightly or not, Evans and Novak in one of their columns
published in February of 1968, on the eve of the President's victorious campaign,
reported that "considerable attention at Nixon headquarters has been devoted to (this)
obscure new book.
The central thesis of this book is an idea which had never really been system-
atically developed before. It is that, when you question Americans about their
abstract notions regarding the proper role and sphere of government, and especially
about the nature and functioning of our economic system - when you question them,
that is, at the ideological level, the majority prove to be ideological conservatives,
opposed in theory to the utilization of governmental power and resources for
accomplishing social ends. But, at the same time, when you question these same
people at the operational level of government programs (e.g., of the New Deal to
Great Society types), it turns out that a large majority are operational liberals,
who strongly support, in practice, appropriate governmental actions to promote
social objectives.
Thus what every American politician has to cope with is a bunch of mixed-up
schizoids who are - or think they are --- ideologically conservative, but who,
practically speaking, are operationally liberal. It is for this reason that my
advice to any candidate or President is this: talk like an ideological conserva-
tive; but act like an operational liberal.
In a very real sense, this is exactly what the President has been doing for
the most part (e.g., stressing the work incentive angle in connection with his
truly liberal family assistance plan.) But there has not been quite enough consist-
ency or persistent follow through on either of these scores to give an impression
of deeply held sincerity. (This aspect of the matter will be discussed more in de-
tail below.)
The Deeper Psychological Dimension
At this stage, I feel I must become quite philosophical because I believe an
approach at the most basic level is necessary for any real understanding of the
psychological predicament, that we, as a people, a society, a nation, find our-
selves in at the present time. Please bear with me for a page or two of what may
at first seem vaporings; I promise that some practical suggestions will emerge at
the end.
Putting our present situation into historical perspective, it has been my be-
lief for a long time that, ever since the end of World War I, this country (and,
indeed, much of the rest of the developed world) has been in a period of gradual
breakdown of cultural mores in the broadest sense of the term. (Why major wars so
often serve as catalysts along these lines, I do not pretend to understand; but
the fact of the matter is that they usually do. And we have obviously had a suc-
cession of such catalysts: World War I, World War II, the Korean War, and now
Vietnam, all in my lifetime.)
By "cultural mores" I am not alluding alone to matters of morals or ethics,
(though these too are clearly included; but to the whole system of fixed, morally
binding customs and folkways of central importance which are accepted without
question in any given society.
I believe and hope that we are in the final stages of this breakdown, which
"
Them"
reflects itself as well in a loss of confidence in all, or almost all, of the
major institutions of our culture: government, business, labor, the church, even
in a very real sense the family as we have known it (hence these experiments with
such things as communal living)
Mc Gt wal victory
Americans as a whole, in short, are frustrated to the very teeth with things
as they are -- with the status quo, in other words. And unfortunately the Presi-
dent of the United States, whoever he may be from time to time, almost inevitably
becomes the chief symbol of the politico-economic-social status quo, which is one
of Mr. Nixon's main problems at this moment. (Parenthetically, a stance of opera-
tional liberalism can help in this connection because it clearly implies that the
President is not resting on the status quo, but is trying to change things.)
Populism
Americans generally are so frustrated, in fact, that I feel relatively con-
fident that they will soon prove receptive to some new kind of individual and
social philosophy of life, not yet visible on the horizon. Whether this new
philosophy will take on a predominately religious cast (e.g., as with Christianity),
or a predominately politico-socio-economic cast (as with communism and fascism),
1 cannot foretell. But what I have been saying for some years is that, either way,
I feel reasonably sure that the new philosophy that finally takes hold will in-
volve large elements of populism (a term which, suddenly, is being increasingly
bandied about in recent weeks). The fundamentals of this populist movement will
almost surely include a lashing out at big government, big business, big unions,
big what-have-you anything and everything big -- in favor of smallness on al-
most every front, so as to permit at least the illusion of more meaningful involve-
ment and participation by individuals in the workings of the society in which they
live and have their beings.
While populism, as a philosophy, has not yet been given a coherent, convincing
formulation in our times (as it received in the days of William Jennings Bryan),
the latent feelings which will eventually reinforce a populist movement in this
country are already with us in the way of growing distrust and disillusionment with
bigness. And it is of vital importance, even at this stage that the President and
the members of his Administration not touch the public's sensitive nerve ends which
a little later are going to generate and reinforce a real populist movement be-
cause, whenever they do, they will get incipient, if not pronounced, knee-jerk re-
actions.
The record of the Administration on the "big government" side is excellent,
taking into account its proposals for governmental decentralization, revenue
sharing, "returning power to the people", etc. And, when it comes to "big labor",
things couldn't possibly be better, thanks in large part to George Meany.
The "Tilt" toward Big Business
But (and forgive me for putting it so bluntly), the record in terms of com-
placency, if not permissiveness toward the wealthy and coziness with "big business"
could hardly be worse: tax breaks for business, viewed as being at the expense of
individual taxpayers; tax loopholes which allow men with enormous incomes to get
off scot-free of taxes; a wage-price control system which large numbers of people
are beginning to say controls the wages of the little man, all right, but not the
prices charged by business; regulatory agencies that are suspected of acting not
to control business but to give business what it wants; the Smith-Alessio San Diego
mess (whatever the facts); and, finally, the really crowning blow, the ITT affair,
involving more especially Kleindienst (who, at best, is undoubtedly looked upon
by now, in general, as being too business-oriented to act even-handedly as
Attorney General) and Peter Flanigan (who has become far too conspicuous as a
symbol of the "wheeling and dealing" that must inevitably go on between govern-
ment and big business, but which should never be allowed to show on the surface).
The impact of such things is heightened because the Republican Party, in
the public's view, has traditionally been looked upon as more business-oriented
than people-oriented. Thus many are ready to believe almost any charges having to
do with collaboration, collusion, conspiracy, and/or corruption as between
Republican officials and businessmen. Against this background, I suspect that by
now the Nixon Administration is considered by many to be the most business-
oriented since literally the days of Warren G. Harding (of Teapot Dome fame),
Cal Coolidge, and Herbert Hocver --- a posture which is basically inconsistent, of
course, with the platform of operational liberalism (cloaked in conservative
terminology) which I personally feel it is necessary for Mr. Nixon to stand on if
he is to be reelected.
Correcting the "Tilt"
In my view, the situation has become so serious in this respect that it may
demand that the Administration take some or all of the following drastic actions
in the very near future:
(1) Advocate a new tax bill eliminating some of the tax breaks
presently afforded business (meaning, in practice, big business);
(2) Tighten up on tax loopholes for the wealthy so apparently
drastically that it will seem that a "soak the rich" measure is
being proposed;
(3) Institute, immediately and vigorously, several anti-trust actions
against some of the huge conglomerates (perhaps ITT included);
(4) Clamp down - really clamp down -- on price increases;
(5) Straighten up some of the regulatory agencies in their currently
obvious "tilt" toward big business.
Such steps as these would, of course, reinforce the image of the President as
an operational liberal. And, oddly enough, they would also be entirely consistent
with the better elements of American conservative credos and the finest traditions
of the Republican Party, both of which historically (before they become somewhat
more sophisticated and thus contaminated) put great stress upon individualism,
anti-bigness, and anti-trust-ism. (After all, Teddy Roosevelt was a good Republi-
can, too, in one of the most glorious hours of the Party).
Talking Unlike an Ideological Conservative
Earlier in this memorandum I expressed the opinion that the President, in
playing the role of an ideological conservative, had not been entirely consistent.
Let me illustrate by citing the way he has handled, verbally, certain aspects of
the Federal Government's financial plight. Obviously, under present circumstances,
he has had no choice but to follow essentially Keynesian policies. But why did he
fall into the trap of talking like a Keynesian, defending his deficit spending on
such grounds as a "full employment budget?"
Instead, for example, he might have likened the present situation the nation
finds itself in to that of the average family. When times get a little bad, and
there isn't enough readily available cash to pay the bills, what do they do to
maintain a decent standard of living? Why borrow, of course, from a bank or
credit company; and then pay back the money when times get better. This is the
kind of simple, indeed simplistic metaphor that people, the common people, under-
stand and appreciate, not a bunch of Keynesian-type gibberish which may, it is
true, appeal to John Kenneth Calbraith and his 11k; but they're bound to vote
against Mr. Njxon anyway.
Sustaining the Role of an Operational Liberal
The President has also, in my opinion, not been sufficiently consistent or
convincing in playing the role of an operational liberal, despite the many ex-
cellent proposals along these lines he has made to Congress. In almost every
case, he has introduced his ideas with great fanfare (indeed, sometimes fanfare
too full-blown) and then given the impression of forgetting all about them,
leaving them to languish largely undisturbed in the bowels of a Congress too
somnolent to pass the President's programs, and too constipated to produce its
own.
Instead, as he did recently in his most welcome message to Congress about
welfare, etc., he ought to' be pushing these things almost daily between now and
the election, wheedling, cajoling, threatening, exhorting.
Along these lines, he has a built-in issue of the sort that won Truman the
election in 1948, if he will only start playing his cards, not only skillfully,
but quickly. It is that, when it comes to acting on the President's programs,
this has been a "do-nothing" Congress; and when it comes to what our Democratic
legislators have attempted on their own, it has been an irresponsible Congress,
talking, talking, talking, about spending, spending, spending billions and
billions and billions of the taxpayers' hard-earned dollars. This is a made-to-
order issue for the obvious reason that, assuming as I do that neither Lindsay
nor Wallace has a chance, every single likely Democratic opponent of the
President's is a member of this "do-nothing", irresponsible Congress, and hence
vulnerable to this particular charge.
Domestic VS. International Concerns
The President's failure in the past to push Kard and consistently for his
domestic proposals, while at the same time repeatedly exhibiting his obviously
greater interest in, and preoccupation with international of fairs, has no doubt
lead to the unfortunate impression in much of the country that he is not really
concerned about the domestic front. Yet this front is where the chief worries
and fears of the people are clustered. (Public opinion studies conducted
originally by my Institute and repeated not long ago by Potomac Associates show,
for example, that the proportion of Americans agreeing with the statement that
"we shouldn't think so much in international terms but concentrate more on our
own national problems here at home" rose from 55% in 1964; to 60% in 1968; to 77%
in the spring of 1971; and this figure would, in my opinion, be even higher if
the question were posed again today.)
"Nixon Dosen't Care!"
Against this background, it is obvious that the President has opened himself
up to the charge carried on placards in the recent protest march, here in
Washington, against the Administration's welfare plan: "Nixon dosen't care!"
(The misspelling itself made the slogan all the more poignant in my view.)
Along these lines, the most damaging side effects that can flow from a
business-oriented move is illustrated by the appointment of Earl Butz as Secretary
of Agriculture ---- Butz the very personification of big agri-business. And now,
of course, just because of that background, he is predictably trying to maintain
his unsteady, defensive stance vis-a-vis the dirt farmers by supporting recent
rises in food prices -- even going SO far as to say that "the price of steak is
just right.' I can well imagine what the reaction to this has been on the part
of housewives throughout the country, one of whose primary worries has been over
the cost of living, and particularly the cost of food: i.e., the Nixon Adminis-
tration just doesn't care.
Nixon's Weaknesses
There are such weaknesses as the types described above in the Nixon drive
for reelection. And then there are certain vulnerabilities which derive from
personal traits or tendencies on the part of the President himself, which by now
are probably so ingrained as to be incurable. But, if we are going to have an
objective picture of the difficulties as a whole, they had better be mentioned
briefly (there is no use dwelling over them) because of the impact they have had
on his public image, as I understand it.
He has given the impression through the years of being without constant
principles or convictions; of having no basic philosophy to guide himself by; of
being the opportunist compleat. (Please do not misunderstand me. I am only
saying that this is how a large segment of the public views him. My own personal
evaluation is that, par excellence, he is a "problem solver", which obviously
requires a flexible, pragmatic, non-doctrinaire approach. On this score, I,
myself, would give the President high marks, just as I do Nelson Rockefeller.)
To make matters worse, the President has reinforced this image of philosoph-
ical instability in recent months by dramatic, sudden, shocking turn-abouts in
areas in regard to which the public thought they had a fix on his positions
(e.g., wage and price controls, rapproachment with China, anti-busing). The
merits or demerits of these latter-day stands (all of which I personally endorse
in varying degrees) are not the issue here; it is rather that these turn-abouts
have made him seem a turn-coat, from whom you don't know what to expect next,
since there appear to be no constancies conditioning his behavior.
While I'm on this subject, I might as well add one more dimension. Taking
the President's record as a whole, he has said and done things in one problem
area which are philosophically inconsistent (or seem philosophically inconsistent)
with things he has said and done in other problem areas. No consistent pattern
clearly and visibly permeates the plexus as a whole, and this has left the public
doubtful, distressed, and distrustful. (One of the most naive beliefs of Americans
is that political actions should somehow spring from a consistent system of
sincere beliefs in enduring principles, permeated with some kind of humanitarian
schmaltz.)
Then, to further confound this impression of insincerity, the President has
repeatedly handled things in such a way as to give the false appearance of being
a contriver and conniver, preoccupied largely with his own self-interests. (Why,
a good many of the public are asking, did he wait until after the Wallace vote
had been counted in Florida before announcing his anti-busing stand? Why did he
seem to delay his visits to Peking and Moscow so that they would occur at the
most opportunistic time: early in an election year? Etc., etc. The public's naive
questions along these line seem to go on and on.)
My advice in this connection is, of course, obvious: for Mr. Nixon, if he
can do so, to play things in a more sincere, consistent, sophisticated, and subtle
fashion from now until the election, without any more dramatic spectacles, let
alone turn-abouts. Let's let the impression seep in that this man is what no doubt
he actually is: a solid, responsible, even staid citizen leader, who puts the good
of the country ahead of his own self-interest any and every day of any and every
week.
My Final Message
The fundamental message of this memorandum is that the way (in my view, the
only way) that might remedy the present weaknesses the President must overcome if
he is to be reelected is for him to get it all together for a change: to talk
consistently like an ideological conservative; to, act consistently and vigorously,
with constant follow through, as an operational liberal.
By opting for operational liberalism (cloaked in conservative terminology)
he may gain a distinct advantage over his Democratic opponent, unless that
opponent be either Scoop Jackson or George Wallace on the Democratic ticket, both
of which alternatives seem unlikely as of now.
The name of the game this time, as I see it, is for Mr. Nixon to force the
Democrat as far over to the left as possible, aided and abetted, of course, by the
non-too-subtle pressures of the left-wing of the Democratic Party: to push him so
far over to the left, in fact, that the bulk of routine Democrats will not and
cannot follow him.
This is one election which Richard Nixon, the man and the incumbent, cannot
win, all on his own; he's got to see to it that the Democrat loses.
Keeping the Conservatives in Line
But how can the President keep both the right-wing of his own party and as
many potential Wallace supporters as possible in line while he is operating
liberally? Apart from a few nuts like Bill Buckley, who really stand for little
in the overall national picture but their own brilliance, I believe this might be
possible through the President taking the following steps:
(1) By talking consistently and loudly like an ideological conserva-
tive, and rationalizing his liberal programs in these terms;
(2) By continuing to stress such issues as anti-busing, anti-big-
government-ism, decentralization, revenue sharing, and more
local control and "power to the people";
(3) Probably by keeping Agnew on the ticket (although before a final
decision is made on this matter some serious, in-depth national
polling should be conducted, if it has not-been done already);
(4) By allowing the running feud with most of the leaders of the big
unions to centinue unabated, stirring it up again if necessary;
19
(5) And, finally, by adopting measures which will ostentatiously
correct the present "tilt" toward big business, as suggested
above.
This last point may seem an odd way to appeal to right-wingers, as we usually
conceive of them; but I believe it is well taken. The true conservatives (the
genuine philosophical conservatives, as distinguished from the opportunistic con-
servatives who run most big businesses) share one credo in common with the
"populists" among Wallace's potential followers: opposition to big-ness, whether
it be a matter of government, of labor unions, or of business. (For example, the
surveys underlying my book, "The Political Beliefs of Americans", showed that con-
servatives were far more anti-big-business not only than middle-of-the-roaders but
even than liberals! Unlike the liberals, solid majorities felt that large corpora-
tions should have less, not more influence on governmental and political matters).
These conservatives believe, thoroughly and fervently, in the private enter-
prise system, of course; but the image they hold of private enterprise is one of
small businesses, not big business. Moves especially to crush the monopolies, to
smash the cartels, to break up the conglomerates would, I feel sure, have particular
appeal to most of them.
Nor do I think we need fear any great backlash from the business side, itself.
After all, where is business going to turn? To Wallace, that thoroughgoing
populist? To those antithetical, outspoken liberals (who don't talk conservative
ideology) McGovern, Muskie, or even Humphrey? Perhaps to Scoop Jackson, but I
would give him only about one chance in ten of winning the nomination at this point;
and even his overall domestic record is dangerously liberal from the business
point of view, or could be made to appear SO.
So what have we got to fear but fear itself -- or such an ingrained, entrenched
anti-social bias on the part of the President and his cohorts that the people will
feel they cannot be trusted to govern this democracy?
If the President will only do what the situation requires, on the other hand,
I feel sure he can move on to victory.
&
- 14 -
Committee for the Re-election of the President
MEMORANDUM
April 5, 1972
CONF IDENTIAL
MEMORANDUM FOR THE HONORABLE JOHN N. MITCHELL
THROUGH:
JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR. to
With your permission we will pre-pay the following items
tomorrow morning. Contracts and agreements reflecting these
pre-payments have been drawn up and are ready to go.
1. To Motorola, for convention communications
equipment
$
25,000
2. To Market Opinion Research, for polling
$
120,000
3. To Decision Making Information, for polling
$
40,000
4. To Opinion Research Corporation, for polling $
40,000
5. To the International Bank for three months
rent on all campaign offices
$
57,480
6. To Fontana Printers, for the "Re-Elector"
$
60,000
7. To Reuben Donnelley, for direct mail
$ 2,500,000
8. To Pacific Telephone, for convention
Nixon campaign committee activities
$
48,807
SUB-TOTAL
$ 2,891,287
In addition, the following has been paid as of this date by
the Finance Committee:
1. To the RNC for Account 1000 (White House and
1701 Support) through July, and escrow pay-
ment to resolve David Green contract
$
180,000
2. To Walter Weintz for fund raising direct
mail
$ 1,000,000
3. To the various state organizations
$ 607,500
TOTAL
$ 4,678,787
Note: Mr. Stans does not feel we have funds sufficient to pay
the $1,123,382 agency fee to The November Group, or the
$1,500,000 fee to The November Group for campaign and pro-
motional materials.
It is recommended that approval be given to pre-pay items
one through eight.
Approve
Disapprove
Comment
ODLE CHRON.
ODLE BUDGET
MAGRUDER CHRON.
MAGRUDER WORK COPY
MAGRUDER SUBJECT
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
April 6, 1972
1701 PENNSYLVANIA AVENUE. NW N
WASHINGTON D. C. 20006
(202) 333-0920
MEMORANDUM FOR THE HONORABLE JOHN N. MITCHELL
FROM:
JEB S. MAGHUDER
In light of the Wisconsin primary results, I thought you
would be interested in the attached report on Democratic
campaigns in that state.
The report was prepared by John McIver's Wisconsin staff.
April 1, 1972
REPORT ON THE DEMOCRATIC CAMPAIGNS IN WISCONSIN
This report is being prepared before the votes are in but the shape
of the campaign is clear. I will follow up with an effectiveness
evaluation based on selected precinct results.
Only two smart campaigns emerge, Wallace and McGovern. There is a
duality here that seems to escape the press experts. McGovern has
stolen the Wallace technique but with subtle touches and aimed at
a wider audience. Both of these candidates have been badly
underestimated and are potentially very dangerous to the President.
There is no racist appeal being made in Wisconsin. Wallace has
outgrown his origins and in ₜno way can be dismissed for this past.
Now we have a class appeal that smacks of bigotry. It is aimed
at everyone who has more than another. This is bad for Republicans
as the headmen in each area tend to be identifiable Republicans.
The almost universal emotion of envy is providing the emotional
fuel , for both candidates. The Wallace appeal is to the admittedly
by self-identification lower class and is crude and not too dangerous.
The McGovern pitch has as its target the whole middleclass. His
villains are the richer, coporations and Republicans in power.
There is a latent put upon feeling all through the middle class.
It was directed towards "welface loafers" and Wallace still uses
this. McGovern is redirecting these resentments towards the
richer neighbor. Of course nobody identifies with the "rich" as
they all know someone richer.
This type of approach may seem oldfasioned but human nature has
not changed. Roosevelt and Truman used this pitch very well.
We are vulernable because of their spadework in pining the
adjective rich to Republican. At this time McGovern is not using
the word Republican but as soon as he gets out of a cross-over
state he will.
Certain code words emerge - tax loopholes, coporate lawyer, and
the military industrial complex. The loophole bit must be
answered. I note that the Loophole Bill killing capital gains
will hurt widows and orphans of homeowners. The property tax
bait should be exposed for what it is- a shuffling game. OUr
Republican reputation of being cheapskates might be an asset as
Dems promise no new taxes but bigger programs for everything.
Four years ago the pot of gold was growth now we're all going
to cut up the tax loophole and reordered priority pie. Pretty
phoney isn't it? Will somebody in Washington please say SO.
@2
Humphrey and Muskie are catching on to this approach too. Hubert
is pitching close to the Wallace manner and Muskie is pitching
in McGovern territory. Neither are doing as well as there models;
Hubert lacks the brutality and Muskie lacks the depth.
The McGovern organization and media is very good. He has some
smart people who will probably wind up working for the nominee.
His widespead grassroots organization is mainly staffed by
teachers with the Indian work being done by students. We are
going to get a heavy youth vote because of this activity. The
teachers are using their classrooms and connections in a previously
unknown boldness. There are steps we must take on an organization
level to protest their indoctrination of students. Certainly,
there is something unethical about one-sided teaching. All
states have an educational network that can provide manpower.
If McGovern is on the ticket, they will be out in the field.
Perhaps this wellfinanced and staffed McGovern campain will not score,
in Wisconsin and then we can relax a little. If it does) - watch
out for he could easily turn into a clean crusading hero to large
segments of the population. In my opinion at this time, he looks
like the strongest campigner in November if he holds his course.
Now as to the others - Muskie is souring and his material, although
better than Florida is mediocre. Many women are turned off by his
personal appearence. A good showing here would revive him but
unless he steals McGovern's staff, he won't be too dangerous
for awhile.
Humphrey is at the same old stand and his vote will be the hard
line Democrats. Johnson is taboo although he keeps refering
to the glorious Democratic padt. lle is better managed and
slicker than 68 but I don't think he'll sell in the territory
we need. The neighbor bit is diminished by McGovern's
midwestern background. Both these men handle farmers well.
The Republican cross-over vote will go to Jackson by our sensibles
and to Wallace by the playful. Lindsey is pitching for this, but
who likes a traitor? Lindsey is laying an egg and clearly
running out of money. His last minute TV money is wasted because
Wisconsinites are sick of them all and it is Easter.
All the other candidates are invisible here.
Nixon's vote is out of my crystal ball. A good showing will be
clearly a repudiation af all Dem candidates. Cutting out our
media was very wise. A poor showing will not indicate anything
serious.
Agnew might be able to push McGovern back into his left corner but
right now he's in the middle road. His past wild statements
3
should be reissued.
I know I'm taking a risk of being off base by sending this
report before the returns are in but I want you to have this
opinion before evaluating the returns. I hope I'm wrong
because McGovern is not stupid or at least his people are not.
If these predictions come true, I'll follow up with a pinpoint
precinct report.
Sue Stearn
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
March 16, 1972
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
THROUGH:
JEB S. MAGRUDER
FROM:
PATRICIA HUTAR
SUBJECT:
Personnel Priorities for Volunteer Operations
CONCEPT: VOLUNTEERS IN THE 1972 PRESIDENTIAL CAMPAIGN
Today's times are characterized by population mobility and an accelerated
rate of change. In the minds of many people all the old values, the codes
and rules seem to be turned topsy-turvy. In this milieu of rapid change,
many individuals seek an anchor. They seek some kind of group identity.
They seek identification with a cause which will give them a feeling of
participating in something of lasting value and permanence -- even though
their participation in the cause may be transitory. These individuals
seek involvement and the opportunity for self expression. There is a strong
emotional and psychological need to believe they can take a hand in shaping
their own destiny and not be whipsawed by events. These are some of the
feelings and emotions that have contributed to the rise of consumerism, Na-
derism, Common Cause, et al.
With these feelings and motivations in mind, the approach to the recruitment,
training and involvement of volunteers in this campaign should emphasize the
importance of each individual who joins the team. The volunteer should feel
that his personal and individual efforts really count -- really make a dif-
ference.
We must keep in mind, we will be fighting for time and attention against a
plethora of volunteer opportunities available to people today.
By meeting the emotional and psychological needs, the chances of enlisting
vast numbers of volunteers can be increased. Their enthusiasm, dedication
and work will translate into VOTES, if we organize them properly.
PUBLIC RELATIONS COUNSEL
To build a powerful force of productive volunteers to work and to win votes
for the re-election of the President will require a comprehensive and inten-
sified approach by a staff team whose main and driving ambition during the
- 2 -
coming months is the recruitment, training and deployment of volunteers to
maximize votes. This is the only way we can effectively compete in the vol-
unteer "market" in today's times.
Thus, when we talk about public relations counsel in the context of the pro-
posal, it has a special connotation. We have the opportunity to retain Mrs.
Adelaide Brady, President, Communications International, Inc. She is uni-
quely qualified to counsel in the area of volunteers. She has had many years
of experience in the techniques of recruiting, motivating, training and organ-
izing volunteers. Of course, her credentials in the public relations/ publi-
city field are excellent.
However, we plan to use Mrs. Brady for "in-house" type promotion, training
and recruitment programs. We will plan on using the Re-election Committee
Press Division for publicity purposes and the November Group for production
of all advertising materials.
Another plus factor: Mrs. Brady has extensive contacts in a variety of na-
tional and state non-partisan organizations which would be very valuable to
us in developing the National Advisory Committee and the State Advisory
Committees. Also, she is experienced in planning and implementing special
events.
Jeb Magruder and Pat Hitt know Mrs. Brady and her work and have recommended
her as a capable and talented person. Her political credentials are very
good, as are those of her partner, Mrs. Kay Horkan. Mrs. Brady informed me
recently that Mrs. Barbara Eisenhower has joined her firm as a vice president
and accountant executive. Also, Mrs. Brady and Mrs. Horkan have been active
in the Republican Party for a number of years.
We would like to proceed immediately to place Mrs. Brady on retainer as of
April 1. In our best judgment, this is a priority item. The retainer will
be $16,000 for eight months.
Approve
Disapprove
Comment
Page 3
Confidential
SPECIAL ASSISTANT
To operate the volunteer division at top effectiveness, it is essential for
the Director to have a chief aide, Special Assistant, who has had good
political experience.
The Special Assistant would be of great value in assisting the Director with
contact work with state and local Re-election Committee leaders as the cam-
paign progresses. This kind of liaison work requires someone with political
know-how to help interpret programs and plans and to impart political infor-
mation to these local leaders. More importantly perhaps, the Special Assistant
must be a "good listener" and interpreter of intelligence received.
Additionally, the Special Assistant would be the chief staff support for the
Regional Directors in the field organization. The Special Assistant would
supervise the servicing of requests from the field staff for materials,
information, et al to keep the field operation running smoothly.
In addition, the Special Assistant would be the key staff person assigned to
coordinate special events during the Republican National Convention and the
Re-election Relay and Salute to the President luncheons scheduled in the Fall.
The Special Assistant would make assignments to other staff members to help,
in carrying out the servicing of Regional Directors and the implementation of
special events.
We recommend that a politically knowledgeable Special Assistant be hired. The
salary would be $12,000 for eight months.
APPROVE
DISAPPROVE
COMMENT
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
April 10, 1972
MEMORANDUM FOR THE HONORABLE JOHN N. MITCHELL
FROM:
JEB S. MAGRUDER
Attached for your information is a memorandum
from Dan Todd regarding his visit to New
Jersey last Thursday and Friday.
Committee for the Re-election of the President
MEMORANDUM
March 28, 1972
MEMOR ANDUM FOR:
MR. JEB MAGRUDER
MR. HARRY FLEMMING
FROM:
DAN TODD
the
SUBJECT:
NEW JERSEY VISIT
I spent last Thursday and Friday in New Jersey and met with the following
people:
Governor William T. Cahill
Ira Grayson (Cahill's Administrative Assistant)
State Chairman John Dimon
Senate President Raymond Bateman
P. U.C. Chairman William Ozzard
State Finance Chairman Ted Douglass
Former State Chairman W. B. Todd
In general, the impression one gets of our prospects in New Jersey varies
with the speaker, but clearly things are not so hot: A. Sandman's
(Rep. Charles W. (R. 2nd) primary campaign against Cliff Case is causing
some disruption due to 1. Sandman's apparently hopeless candidacy,
2. Cahill's dislike of Sandman, 3. Sandman's attempt to open new (or
reopen old) party fractures for his own benefit, 4. the accepted fact that
Cliff will be re-elected by a huge margin in November, and 5. the fact
that Sandman is being challenged in his own district in the Congressional
primary.
B. The Congressional redistricting mess now stands with a Republican Plan
through the Senate (8R, 7D) and facing a numerically perfect Democratic
Plan in the Assembly (12 D 3R). Undoubtedly it will wind up in the Courts
with the probable result of either acceptance of the numerically perfect plan
or a ruling to have everybody run at large. Whichever way it goes, the
indecision and delay have had a deleterious effect on the Republican organiza-
tion due to much jockeying for positions among potential candidates.
C. The GOP County organizations in the key Northern Counties (Essex,
Bergen, Union, Morris) are suffering serious internal squabbles -- for
- 2 -
example, the Job Brothers (who in Bergen lead the ticket by between
15-35, 000 votes in past contests) are running this year as Democrats!
The selection of Tom Kean (R, Essex) as Assembly Speaker based on a
deal with Friedland (D, Hudson) which involved the public castigation
of Imperiale (I., Essex) has reopened all the old wounds between the
"organization" and the "reformers". State Senator Maraziti's Congres-
sional desires have torn Morris apart. In short, not a bright picture.
In meeting with Grayson and Cahill, it is clear that no solid plans have
been or are being made as to how the Nixon operation will be run or by
whom. There was some mention of Secretary of State Sherwin taking a
leave of absence to run the Campaign effort but that's only talk.
I briefed Grayson on our operation and left all the OAD materials with him
so they would have them on hand. I suggested they try to select an
Executive Director in time to be announced at the April 22nd kick off
dinner in Westfield and Ira said he'd try and achieve that objective. Out-
side the Governor's office, there is disquiet as to his selection as Chairman.
Cahill, while personally popular with the people, is not highly regarded by
the organization professionals and does not enjoy the ability to supply effect-
ive third party support (witness Gross 1970 and Legislative Election 1971).
There is also public question of his selection in view of his extremely
critical N. Y. TIMES article on Nixon and his apparent disagreement with
the President's position on bussing.
Consensus of my conversations ran from at best a toss up in November to
projection of a 100, 000+ loss.
Obviously there is time left to square N. J. away and I would recommend
that 1701 become actively involved at the highest level to ensure that an
acceptable Executive Director is found immediately to begin the effort.
Based on my visit, OAD will not do anything in the State until such a person
is in place, as to do anyting further at this time would be counter-productive.
Committee for the Re-election of the President
MEMORANDUM
May 10, 1972
CONFIDENTIAL
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
THROUGH:
JEB S. MAGRUDER
FROM:
CLAYTON YEUTTER Eg
"Terrible Terry" Carpenter, a Nebraska legislator and the man
who (before changing his registration from Republican to Democrat)
nominated "John Smith" for the Vice-Presidency in the 1956 Republican
National Convention, appears to have won the Democratic Senatorial
primary in Nebraska. This may well insure a general election victory
for Carl Curtis. Curtis was in trouble in Nebraska because of his
age, but Carpenter is still older SO that issue will be neutralized
in November. In addition, Carpenter is so controversial that he
probably will not be able to generate broad public support this fall.
CONF IDENTIAL
Committee for the Re-election of the President
MEMORANDUM
May 9, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE JOHN N. MITCHELL
THROUGH:
JEB S. MAGRUDER
FROM:
GLENN J. SEDAM, JR.
SUBJECT:
Governor Wallace
The general election filing deadline in West Virginia was yester-
day, May 8, 1972.
Governor Wallace, the AIP, nor any other party did not file peti-
tions to be on the ballot in November.
CONFIDENTIAL
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON. D C 20006
April 21, 1972
(202) 333.0920
CONFIDENTIAL
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
THROUGH:
JEB S. MAGRUDER
FROM:
ROBERT MORGAN
SUBJECT:
Farmail List
The Farmail list is a by-product of the Farm Journal, Inc., which
has over 5 million farmers by product category, land size, income
range and zip code. In order to be more effective in our key states,
we have the opportunity to lease the entire list for $30,000 from
May 1 through November 15. This would also allow us to pass regis-
tration lists by the farm list and mail selectively to Republicans
only and/or reachable Democrats, where by farm product, we have a
positive picture to sell. We would also be in a position to sell
this to other Republicans in the country at $15 per thousand,
saving them money and recovering our costs.
The alternative is to pay for the use of the name each time a
mailing is made. The cost, on that basis, is 3c per name for
the first mailing, 1c per name for the second mailing, and 3/4
of 1c per name for the third mailing. Thus, for the use of only
500,000 names for three mailings, our costs would approach that
for unlimited use of the full list:
500,000
1st mailing
$15,000
2nd mailing
5,000
3rd mailing
3,750
$23,750
CONFIDENTIAL
- 2 -
Recommendation
That you approve the lease of the national Farmail list for
$30,000 for use from May 1 through November 15. It is under-
stood that it will be offered to other Republican candidates
at $15 per thousand.
~
Approve
Disapprove
Comment
CONFIDENTIAL
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
May 6, 1972
CONFIDENTIAL
MEMORANDUM FOR:
The Honorable John N. Mitchell
THROUGH:
Jeb S. Magruder
FROM:
Robert Morgan
SUBJECT:
Farmail Addendum
This is an addendum to the memorandum recommending that an
agriculture list be purchased for the duration of the
campaign for $30,000, and then sold to other Republicans
for $15 per thousand, hence recovering some of our costs.
Our suggested mailing by key state is attached as TAB A.
These numbers were agreed to with Clayton Yeutter.
PROPOSED DIRECT MAILINGS - AGRICULTURE
1/
2/
3/
4/
Fruit/
5/
State
Beef
Dairy
Hogs
Corn
Cotton
Nuts
Vegetables
Wheat
Total
California
4,175
2,505
827
720
3,015
10,871
3,366
25,479
Connecticut
123
944
55
83
963
2,168
Illinois
10,386
5,109
18,170
20,765
1,560
55,990
Maryland
696
1,668
664
899
1,019
4,946
to
Michigan
4,704
8,625
3,803
7,087
2,805
4,843
31,867
Missouri
14,012
5,088
15,016
5,608
1,954
1,454
43,132
New Jersey
230
984
164
251
1,766
3,395
New York
1,421
12,123
630
1,122
3,052
4,635
22,983
Ohio
5,105
6,874
8,348
5,672
1,840
27,839
Oregon
3,223
1,329
629
2,693
1,629
9,503
Pennsylvania
3,116
10,616
2,592
1,344
2,518
5,177
25,363
6/
Texas
11,339
2,248
2,879
5,108
15,190
2,261
2,308
2,898
44,231
Washington
2,769
1,797
504
245
2,793
2,624
2,051
12,783
Wisconsin
3,794
21,986
6,459
2,925
35,164
71
8/
Total
65,093
81,896
60,740
51,829
20,159
28,833
28,330
37,955
374,835
1.
30 animals or more
2.
10 animals or more
3.
50 animals or more
4.
100 acres or more
5.
100 acres or more
6.
Grain sorghum
7.
Includes 1,708 in Colorado, 1,049 in Idaho, 8,349 in Kansas, 3,398 in Montana,
2,888 in Nebraska, 5,886 in North Dakota, 3,408 in Oklahoma, 1,088 in Oregon,
and 2,218 in South Dakota.
8.
Includes the additional wheat farms enumerated in footnote 7.
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
CONFIDENTIAL
May 4, 1972
MEMORANDUM FOR THE HONORABLE JOHN N. MITCHELL
THROUGH:
JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
Attached is our weekly report.
Attachment
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
-1-
AGRICULTURE
Yeutter appeared on the program of Newspaper Farm Editors of America who
were holding a professional meeting here in Washington. Opposite him on
the program was Mr. Nelson from the DNC. This provided an excellent oppor-
tunity to learn of the issues "they" will be hitting us on, as well as the
chance to influence a key media group.
Yeutter, Foltz, and Madson met informally with the legislative committee
of the American National Cattlemen's Association. With some of the pro-
blems we have had with this group, such PR helps to get us back in the
saddle.
Yeutter met with Senator Hruska while Foltz met with Representatives Forsythe
and Miller, plus staff members of several additional Congressmen.
Madson made an on-the-farm visit to the Farm Families chairman for Penn-
sylvania, Mr. and Mrs. Paul Konhaus, Mechanicsburg, Pennsylvania.
Yeutter and Foltz met with Labor Department representatives on the Occupa-
tional Health & Safety Act problem. While we are receiving good coopera-
tion from key Washington level staff at this time, the problem is still with
implementation in some states. This "issue" could well be a sore spot for
us in small-town America if the PR effort out there is not improved.
Foltz met with Chamber of Commerce staff on their plans for an Agricultural
Export Conference. Since it will occur during the middle of the campaign,
it provides an excellent forum for an appearance by the President and/or
a surrogate.
BUSINESS AND INDUSTRY
We now have 41 state chairman slots filled. Some states are now working
on city chairmen.
We visited state chairmen in Mississippi, Florida, Texas, Louisiana, Okla-
homa, Utah, North Carolina and Georgia. We also visited our Region IV
chairman, and we visited with our Region VIII chairman.
ELDERLY
Mills was in Arizona, California, Utah, and Nevada to make preliminary
visits (except California) and see about the appointment of Older American
chairmen.
-2-
Chris Todd was in North Carolina to meet with the CREP Chairman and the
Republican State Chairman. An over-all Older American Campaign strategy
was devised with a target date of June 1 for implementation.
Dan Todd completed work on the post-WHCOA Planning Board with Arthur Flem-
ming and Dan Kingsley. Although not resolved, Todd continued work on the
Los Angeles problems with the HUD grant.
The Older Americans Advisory Committee list was finalized and sent to Mr.
Mitchell for approval. We checked out and confirmed for re-appointment the
names on the OEO Older Persons Advisory Committee.
There is an Older American Chairman now in Wyoming and George St. John has
been appointed Executive Director of OA's for California.
PHYSICIANS AND DENTISTS
The instructions for the Physicians' Committee fund-raising program are
finally completed and will be mailed this week to the State Physicians'
Chairmen. Copies are being sent to the Chairmen of the State Committees
for the Re-election of the President and to the Chairmen of the State
Finance Committees.
The suggestions for State Chairmen of the Dentists' Committee are coming
in and Bill Stover will continue calling Chairmen of the State Committees
to clear these names and to discuss the Physicians' program.
PR/MEDIA
The Press Department conducted activities in conjunction with the Pennsy1-
vania and Massachusetts primaries. These included statements by Senator
Dole on Pennsylvania with comments against Humphrey; Mr. Mitchell on the
Massachusetts primary and how it might affect the possible candidacy of
Kennedy; Francis Dale on the Massachusetts primary victory and both Dole
and Dale on Muskie's quitting the campaign. The statements were released
in Washington and sent to Mike Willman to be released in Pennsylvania.
Senator Brock used our material to attack Muskie's statements on the
economy while he was in Pennsylvania.
After the President's speech on Vietnam, the department contacted ten
state chairmen regarding their reactions to the speech. Audio picked up
statements by Senators Aiken, Tower, Gurney, Taft, Ford and Dole. (A UPI
contact reported hearing Aiken, Ford and Dole in the hourly newscasts
on the network stations and Aiken was heard by our Connecticut state
operation.) Audio statements by Brock, Dale and Governor Reagan on the
Vietnam War and its critics made the national/regional net run as well as
-3-
WAVA.
We helped coordinate a press conference by the National Black Committee for
the Re-election of the President on Monday. We prepared the release and
made four audio cuts from the press conference featuring Paul Jones on
Blacks for the President. The first fifteen minutes of the conference
were fed to WOOK and WOL in Washington and later to a Black network in
New York and stations in Philadelphia, Atlanta, Dayton and to the
Committee in California.
We scheduled media activity for Peter Dailey's speech before the Atlanta
Advertising Institute. This included a WRNG radio station late show, a
news interview with WSB television and an interview by the Atlanta Journal.
Working with Zan Thompson's office, we scheduled Ken Rietz for two news-
paper interviews, four television interviews (including A.M.) and a live
radio interview while he was traveling in California. The department ar-
ranged for Senator Dole to appear on Issues and Answers Sunday.
Eight state finance committees and the Alaska CRP were announced. We have
begun sending packets of clippings and reports of media coverage to the
various surrogates when they appear for us.
SPANISH-SPEAKING
We submitted our campaign plan to Mr. Mitchell and final preparations were
made to set up the primary test-plan in California. For California material
for the phone centers was prepared as were the letters for Direct Mailing.
The "New Naturalized Citizens' Project" was initiated. A letter from the
Committee will be sent to all new Spanish-speaking citizens.
The Spanish-speaking questionnaire for the Research Project and the final
copy of the One Dollar Project have been approved. The plan for the Speakers'
Bureau was reviewed.
A meeting was arranged with a public relations firm to set up the Spanish-
speaking advertising with the November Group.
Alex Armendaris met with Gil Lopez and Ed Romero, Editor and Business Manager
respectively, of LaLuz , a Spanish-speaking national publication. A meeting
was also held with Monol Reyes, a Cuban T.V.-radio commentator.
SPOKESMEN RESOURCES
We have met with Lyn Nofziger in California and discussed ideas for several
-4-
major events to be held in California prior to the primary.
We commenced a series of meetings with members of the voting-bloc groups
and the state coordinators to discuss campaign strategy and to receive re-
commendations of possible appearances by surrogate candidates prior to the
Convention.
We met with Bob Teeter and with members of the Vice President's staff to
discuss the effective utilization of the Vice President in speaking
appearances prior to the Convention.
Efforts were continued to secure the suggested speakers for the 1972
Candidates Conference.
Preparations commenced for the meeting of surrogate candidates, scheduled
for May 16, 1972, at 9:30 a.m. in the third floor conference room at 1701
Pennsylvania Avenue. The preliminary agenda has been prepared and we have
begun to receive replies from the invitation contained in the surrogate
letters. The participating members of the 1701 staff have also been
notified of the meeting.
We have continued to place emphasis on scheduling appearances in North
Carolina, Maryland, Michigan, Oregon and California.
TRANSIENT
The first draft of our program outline was completed and submitted for review.
Preliminary meetings were held with Ed DeBolt to review RNC program plan.
Contact with Committee division heads who have active interface in Special
Ballot area has begun. Richard McAdoo initiated office start-up activities
including secretarial interviews and preliminary contact with candidates
for field positions. Preparation of final program implementation schedule
has commenced.
VETERANS
Selection of state chairmen prospects is underway in 23 states, and state
chairmen have been selected in Connecticut and Utah with a co-chairman
added in Indiana. Confirmation of national advisory committee members has
commenced.
Arrangements were completed for meetings with American Legion key men at the
Spring Meeting, American Legion, Indianapolis, April 30-May 3.
The campaign plan was completed and revised for Presidential and First
Family schedules and submitted for review.
-5-
YOUTH
The youth speakers bureau under the direction of Ken Smith is increasing
its activity and expanding the exposure among young people of accomplishments
of the Administration. Smith is training young people in each state (100
in California last week) to present the Administration's point of view.
In addition, following is a sample of the kind of speaking activity among
youth audiences we are creating:
Sherry Shealy will speak before a Jewish youth group as well as
appearing as the President's representative at the March of Dimes
walk-a-thon in Charlotte, North Carolina April 29.
Julie Eisenhower is now confirmed for the DECA national convention
on May 3. Jo Ann Cullen will formally receive her appointment
that evening.
Nate Bayer will also speak to the DECA convention.
Ed Nixon will wind up the Office and Education Association national
convention in Columbus, Ohio, on May 2. (Representative Steiger
will open the convention on April 30).
Bill Rhatigan of the White House will address the Rocky Mountain
states YR leadership conference on May 6 in Denver, Colorado.
Representative Whitehurst will speak to the University of Virginia
on May 4.
RESEARCH, PLANNING AND STRATEGY
Attached are updates of the Gallup surveys showing Nixon-Kennedy-Wallace
and Nixon-McGovern-Wallace.
-6-
1972
19
1970
NIXON NIXON-KENNEDY-WALLACE WALLACE - (GALLUP)
NIXON
KENNEDY
1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 3 5 7 9 11
1971
-
WALLACE
UNDECIDED
1969
70
60
50
40
30
20
10
0
*
-
70
NIKON-McGOVERN-WALLACE (GALLUP)
60
50
NIXON
40
-7-
I
7
I
McGOVERN
30
20
WALLACE
10
UNDECIDED
0
1
3
5
7
9
11
1
3
5
7
9
11
1971
1972
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
April 21, 1972
CONFIDENTIAL
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
THROUGH:
JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
Attached is our weekly report.
Attachment
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
-1-
AGRICULTURE
Yeutter met in Atlanta Monday with leaders of the Georgia poultry industry.
These contacts should provide the nucleus of the agribusiness campaign in
this area, including fund raising potential. While most of these people
are Democrats, they expressed quite a show of support for the President.
On Tuesday Yeutter met with managers of major Southeast co-ops while in
Atlanta and also spoke to a public affairs seminar sponsored by the
National Council of Farmer Cooperatives.
Yeutter, Foltz, and Madson had a Thursday morning meeting with eight Republican
members of the House Agriculture Committee. Malek also was there representing
the campaign committee. The members had many things they wished to have both
our Committee and the White House know.
Yeutter, Foltz, and Madson met on Friday with key staff members from the
Senate and House, plus a few officials from the USDA. The current agri-
cultural situation was discussed as it relates to the campaign.
Foltz attended a briefing of Senate LA's on the upcoming Rural Development
legislation. The Department of Agriculture is working hard to get Title I
removed from the bill on the floor. This is Senator Humphrey's "Bank" pro-
posal, which, if it stays in and he becomes the opposition nominee, he will
be able to tout as his effort to save rural America.
State "Farm Families" chairmen were selected in Colorado, Maine and Penn-
sylvania during the past week.
Phone contacts were made in Wisconsin, South Dakota, and Missouri. Madson
visited with Bob Spitzer, director of the 1968 farm campaign effort, in
Wisconsin April 19 as well as the state-wide campaign director in an attempt
to select a "Farm Families" chairman there. He also called on the newly
named chairmen in South Dakota and Missouri explaining their duties and
the overall farm campaign plan. In addition, he visited the Illinois
leadership to help in the preparation of overall media plans for the farm
campaign.
BLACKS
Needs and use of volunteers were finalized with representatives from the
Cabinet White House wives as were the arrangements for publishing a monthly
newsletter for mailing across the Nation.
A final agreement in concert with White House team members was reached on
a temporary National Steering Committee. We began formalizing plans for
a meeting of the National Black Citizens Steering Committee. The fund
raising dinner date was selected and a planning committee was organized.
-2-
With representatives of November Group we reviewed again photos and copy
for brochures.
Plans for Re-election Committee involvement of Blacks and means of insuring
appropriate Black representatives in the convention delegation were discussed
with the D.C. State Chairman.
BUSINESS AND INDUSTRY
The past week was spent solidifying our organization in the Mid-West. We
visited New Mexico, Arizona, Nevada, Utah, Colorado, Wyoming, South Dakota,
Montana and North Dakota. Our chairmen in these states are hard at work
organizing the cities.
Organization is coming along, though slower than we had hoped. We will,
however, have the state and regional organizations put together completely
by the 17th of May for the entire country.
The City Chairman's Guidebook has been completed and is in the hands of the
printer.
We are presently working on our sales tools to be used by the city chairmen
and their Business Advisory groups in delaing with the local campaign problems.
ELDERLY
Mills was in California all week where he integrated our primary campaign
plan into Nofziger's and had it distributed. He also worked with the OA
State Chairman, Judge Paonessa, and other area and county OA chairmen that
have been selected. He set up a series of workshops in cooperation with
Mr. Van Rensselaer and worked with Nofziger on several problems not related
to OA.
Christy Todd was in New York where she met with Steve Blum, Dorothy McHugh,
Mary McAnnis, Joe Boyd and Jim Camon on an informal basis to establish
communications and lay out a plan for setting up an OA organization there.
Dan Todd spent the early part of the week on Arthur Flemming's travel
schedule and HEW regional briefings on message.
Mr. Todd then went to California to meet with state and area chairmen, to
solidify Mills work, and to attend the opening at the State Headquarters.
In addition to working on OAD matters (campaign plan, state budget) he
also worked out a problem in S.E./L.A. Mexican American Community involv-
ing L.A. Model Cities program and HUD officials. A meeting with Under
Secretary Van Dusen was held while there to ensure the success of the
venture as well as L.A. City Council and Regional EUD officials from SFO.
Further meetings were held with Cashen, Kingsley and Evans re National OA
-3-
Committee and a formal proposal should be ready for Mr. Mitchell this week.
JEWISH
Larry Goldberg spent the week basically concentrating on the organization
in California and Illinois for the campaign.
In California, Max Fisher met with Goldberg in several meetings with key
leadership groups in Southern California. Plans were discussed for two
meetings for May 9 and 10 in Los Angeles at the home of Lou Boyer. Boyer
has great credibility in the Jewish Community at the national level as well
as with the Israeli Bonds organization and on behalf of the Hebrew University.
Working with Taft Schreiber and others that have been identified, we are
planning two dinner meetings of approximately 30 people each who will receive
organizational briefings and then move forward to organize and operate the
campaign within the community. Assignments have been given for calls and
follow-up is planned.
In Chicago, Goldberg met with Tom Houser and gave Houser a briefing on the
national campaign plus a prototype plan for Illinois. Houser is studying
these plans for recommendations and Goldberg is recruiting the people in
the Jewish Community which will be the basis for the campaign in Illinois.
Illinois is particularly difficult because of the strength of Mayor Daly
and Jake Arvey in the Jewish Community and the business community, but
progress is being made. We are placing special emphasis on recruiting
Democrats and Independents with special attention to the Orthodox Community.
LEGAL
We met with George Webster and held several telephone conversations with
Tom Evans in New York regarding the Lawyers for Nixon Program and other
available lawyers as sources of research assistance.
Sedam concluded negotiations with the airlines regarding charters to San
Diego and forwarded a memorandum to Bill Timmons with a recommendation
for that charter.
The Finance Committee's meeting for the State Finance Committee Chairmen
was attended at the Hilton Hotel.
We researched the FCC regulations under the equal time provisions and
advised November Group on the method of handling equal time requests.
A summary was drafted of the Federal Election Campaign Act for distribution
to state chairmen.
We advised various members of the Committee on specific requirements under
-4-
the new Federal Election Law, advised Bob Morgan on political endorsement
requirements in several states for the direct mail campaign, and answered
inquiries to state chairmen in several states regarding the new campaign
law.
PHYSICIANS AND DENTISTS
We still need some legal answers before completing detailed instructions
on the fund-raising campaign and expect to have the answers within a week.
We then plan to notify the state Nixon chairmen and state finance chairmen
of the details of our program.
We had the organization meeting of the Dentists' Committee April 18, and
now will begin the process of selecting State Dentists' Chairmen who will
be recommended by the members of the National Committee and appointed by
us after clearance with the State Nixon Chairmen.
PR/MEDIA
The Press Department focused much of its attention on the activities in
Pennsylvania last week. Working with the Pennsylvania Committee, we
monitored both the opposition press and the press received by our surrogates.
Because many of the Democrats' attacks centered around the Vietnam bombing,
we programmed responses with speakers not only in Pennsylvania but in other
states as well. Senator Dole in particular responded to these attacks in
a press release issued with the Speakers Bureau. We arranged for Francis
Dale to attend a fund-raising dinner in Philadelphia and planned a full
day of media for his visit to that city with an emphasis on Vietnam.
Our audio operation was active this week. We fed an audio clip of Herbert
Stein on wage/price controls; two cuts of Jaffee and Leonard on the TASC
project; two cuts of Herb Klein from his New Orleans speech; four cuts of
Rogers Morton at a North Carolina COP fund-raising dinner; cuts of Virginia
Knauer to the Pennsylvania stations and a recording by Senator Hruska for
an audio clip talking about Meany's departure from the Pay Board.
We worked with the California Committee on media surrounding the "Salute
to HUD Dinner" and arranged for a full day of television and radio coverage
for Samuel Simmons, Assistant Secretary of HUD in Los Angeles.
We issues various press releases including one concerning the President's
win over McGovern in a mock election in South Dakota.
-5-
SPANISH-SPEAKING
The campaign plan was completed, reviewed and approved with Spanish-speaking
Task Force. Approval was received for Banuelos "One Dollar Project."
Fieldman Joe Garcia was hired and we initiated a program to utilize three
full time volunteer staff members.
Selection process was started for approved California test plan and we
reviewed the Presidential schedule for Spanish-speaking peoples.
SPOKESMEN RESOURCES
Bart Porter met with Taft Schreiber to discuss increased involvement of
celebrities in the campaign.
Porter breakfasted with Sammy Davis, Jr. and discussed Davis' ideas for
getting more celebrities in California involved in the campaign, and also
met with Jesse Owens to discuss Owen's potential involvement in the campaign.
We have met with Dwight Chapin and reviewed attack plans for the use of
surrogate candidates, the First Family, Dr. Kissinger, and Secretary Connally
between now and the convention.
We have also met with Bob Teeter and were briefed on polling and demographics
in our key states.
VOTERS' RIGHTS (BALLOT SECURITY)
We have two new Voters' Rights (Ballot Security) chairmen since our last
report. They are:
Maryland
James Langrell
New Mexico
Thomas A. Dorman
Total number of Voters' Rights (Ballot Security) chairmen -- 26.
YOUTH
The youth campaign was involved last Saturday in a statewide mock convention
in South Dakota where the President beat Senator George McGovern by 13%
(Nixon, 53.9%; McGovern, 41.8%).
-6-
Starting three weeks before the convention a phone bank was established to
contact the leadership of every Republican youth organization in the state.
Each organization that agreed to participate was assigned a quota of dele-
gates and a state to represent in the mock convention in ratio to the size
of their organization. Two weeks before the convention our coalition had
made commitments to the sponsoring group and credentials committed for
60% of all the possible delegate votes. Phone operations were set up in
three locations across the state to follow-up with the organization in
each area and to see that their quotas would be met, and our commitments
could be filled. At this time we also began making transportation arrange-
ments to guarantee that our people would have no problems getting to the
convention site which was at the far end of the state.
The last week was spent doing extensive follow-ups, staging a floor demon-
stration for the President, and development of a pro-Nixon proposal. The
convention got statewide T.V. coverage as well as extensive written press
coverage in South Dakota and the surrounding states.
This is the format we will be using in other such mock conventions.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
April 13, 1972
MEMORANDUM FOR MR. H. R HALDEMAN
FROM:
JEB S. GRUDER
Attached for your information is our Youth
Media Plan.
&
CONFIDENTIAL
PROPOSED COMMUNICATIONS SUPPORT PROGRAM
FOR THE YOUTH DIVISION
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
March 31, 1972
CONFIDENTIAL
TABLE OF CONTENTS
I.
Introduction
II.
The Objectives
III.
The Timetable
IV.
The Program
A. Young Voters for the President
B. National Youth Staff
C. State Youth Organizations
D. Nixonettes/Nixonaires
E. Speakers Bureau
F. College Events
G. Nixon Youth Films
H. Direct Mail Projects
I. Communications Support for Advertising
J. Nixon Daughters
K. Miscellaneous Projects
L. Convention
V.
Conclusion
VI.
Appendix
Tab A. Young Voters for the President
Tab B. Friends of Richard Nixon
Tab C. Issue Sheets
Tab D. Primary Media
Tab E. Secondary Media
-3-
I. INTRODUCTION
The Youth Division of the Committee for the Re-election of the
President has received substantial publicity to date. It is accepted
that this division generates the most interest among members of the press
and the public. Everyone seems to be speculating on which candidate will
receive the support of the youth of America. Thus far, the largest
support group of young people for a presidential candidate has been the
Young Voters for the President.
In the final week of the New Hampshire primary, the YVP Committee
had 1,000 active young people involved in the President's campaign. It
is the belief of the Youth Division that we had more active youth volun-
teers working for the President than had participated in any previous
primary effort. This statement includes the Gene McCarthy 1968 campaign
in which a maximum of 750 young people were involved in any one week.
There are plans to have even more youthful volunteers working in California
and other states. It is the job of the public relations department to
make this fact known by supporting the youth campaign plan.
The public relations effort for the Youth Division has to be differ-
ent and kept as separate as possible from the efforts of the general campaign.
Angela Harris will serve as project manager and co-ordinate her efforts on
behalf of the youth with the general public relations plan to insure against
conflicts of time and emphasis. There are many areas in which publicity
efforts may be directed.
-4-
The communications office will be able to service this program
through utilizing the inhouse audio operation, the news bureau (including
writers), the photographers, the publications facility, mailing apparatus,
and through contact with the state committee's press and public relations
directors.
-5-
II. OBJECTIVES
The objectives of the Youth Campaign Plan are:
Develop a national leadership team with the capacity to:
- train and lead regional state leaders
- create a program which will excite and involve a
significant portion of the 18,000,000 voters between
18 and 22
- support and supplement the program of the national
campaign
Involvement through organization and challenge of:
- youth for Nixon teams in every state
- youth for Nixon organizations among the working and
military youth
- youth for Nixon organizations in every high school
- youth for Nixon organizations in every college
- 450,000 young workers for Nixon in support of the
regular campaign
The press and public relations objectives will support the above
youth campaign objectives through newspaper releases and features, maga-
zine feature stories, syndicated columns, television, radio and speakers
programs.
Through these devices we will:
publicize what the Nixon Administration has done for the youth
of America specifically and communicate the Nixon record with
-6-
emphasis on those issues popular with youth, though not
necessarily youth oriented
establish the fact that young people are working for his
re-election, and stress the fact that the President does
have the support of young people
associate the President with young people
-7-
III. TIMETABLE
This program is presently and partially in effect. It
is a program of communications through the Republican
National Convention. A separate proposal for the period
from the Convention to election day will be submitted
this summer.
-8-
IV. THE PROGRAM
A. YOUNG VOTERS FOR THE PRESIDENT COMMITTEE
On January 25 Senator Bill Brock announced the formation
of the Young Voters for the President Committee. The
initial committee consisted of a Congressional Advisory
Committee, actors, actresses, athletes, student leaders,
young elected officials, and beauty contest winners. These
people are famous in their own right and have a particular
type of following. They should have a distinct and active
part in the campaign. (Tab A) Their efforts should be
directed toward:
CELEBRITIES
Appearances
These young celebrities will be asked to appear at rallies,
voter registration drives, youth events, and special dinners.
They, in most part, are able spokesmen and women and should
be given an opportunity to expound on their views of why the
President should be re-elected. The public relations depart-
ment should be kept aware of where they are speaking and the
project manager will manage the press effort to gain maximum
coverage. Proposed appearances:
DATE
EVENT
4/3
Harry (Mac) McNaught will
appear as the President's
-9-
DATE (Continued)
EVENT (Continued)
representative at "Discovery
'72" in Stillwater, Oklahoma.
4/8
Sherry Shealy will speak to
the Nebraska YR convention in
North Platte, Senator Curtis
will introduce.
4/22
Mary Ann Mobley and husband
Gary Collins will appear at
the Minnesota YR convention
wrap-up dinner.
4/8
Chad Everett may appear at a
kick-off rally preceding a major
literature distribution day in
San Diego and Los Angeles
counties.
Feature Articles
These people are naturals for feature articles in their own
trade publications, other magazines, and newspapers. The
public relations department will be responsible for arranging
to have these people interviewed. Suggested magazine coverage:
PROJECTED
DATE
CELEBRITY
MAGAZINE
June
Brooks Robinson
Sport Magazine
(Circ. 1,100,000)
0.J. Simpson
Sports Afield Magazine
(1,400,000)
July
Clarke & Carol
World Tennis
Graebner
(65,000)
-10-
Continued:
PROJECTED
DATE
CELEBRITY
MAGAZINE
July
Jeff Kinney &
Skating
Jo Starbuck
(17,000)
August
Bobby Lunn
Golf (375,000)
Golf Digest (515,000)
Par (100,000)
1 Bob Griese and/or
Field & Stream (1,650,000)
Lance Alworth
Sports Illustrated (1,868,600)
Nick Buoniconti
Letterman (508,000)
July
Gwen Norman,
Lacey O'Neal &
Essence
Esther Stroy
(250,000)
June
Harlan Marbley,
Gary Hughes, &
Ebony
Lacey 0'Neal
(1,200,000)
Gary Hughes
American Vocational
Journal (50,000)
Mac McNaught
Senior Scholastic
(540,000)
May
Debbie Shelton
Mothers-To-Be &
Infant Care (500,000)
Congratulations (825,000)
August
Sherry Shealy
McCall's (7,500,000)
July
Tom Campbell
TV-Radio Mirror
(842,872)
August
Clint Eastwood
Photoplay (1,349,800)
Playboy
July
Chad Everett
Modern Screen (850,000)
June
Stanley Livingston
Motion Picture Magazine
(500,000)
Television
A special effort to place these young "star" types on television
talk shows should be made. The better known celebrities will
-11-
be offered to national talk shows, while the others can be
placed on local programs. It must be stressed, however,
that their mission is to publicize the President's candidacy
and his popularity among young voters. Suggestions for the
project manager to followup on are:
PROJECTED
DATE
CELEBRITY
PROGRAM
Clint Eastwood
Tonight
1
Harlan Marbley and/
Positively Black (WNBC)
or Lacey 0'Neal
Black News (WNEW-NY)
Chad Everett
Mike Douglas Show
Stanley Livingston
Teen Studio (WCFT-Alabama)
or Mac McNaught
Youth Inquiries (KRON-Calif.)
Now Xplosion (WFSV-Fla.)
Youth I/Teens Talk
Up (KCAU-Iowa)
Young Scene (KAKE-Kansas)
Teen Topics (WOW-Neb.)
Reaction (WGHP-NC.)
Radio
Every attempt will be made to build in radio news interviews
and talk shows as a complimentary part of the program for the
celebrities.
Natural Publicity Opportunities
Many of these celebrities have natural publicity opportunities
generated by their own unique careers. These people should be
be briefed and should be willing to "put a plug in for the
President" whenever they are interviewed by members of the media.
Examples: Clark Graebner being interviewed for winning a tennis
tournament also cites his work for the President's re-election as
his major outside interest. Bobby Lunn at a golf tournament, etc.
-12-
YOUNG VOTERS FOR THE PRESIDENT CONGRESSIONAL ADVISORY COMMITTEE
This committee includes Senator Bill Brock and Congressmen
William Steiger, Bill Archer, Ed Biester, Bill Frenzel, Lou Frey,
Jack Kemp, Manuel Lujan, Jerry Pettis, and William Whitehurst.
Steiger serves as Brock's co-chairman. Their responsibility is to
advise the YVP Committee and to generate publicity for the YVP
Committee. They should be kept advised on what the youth division
is doing in order that they help us maximize publicity. They can
be used in the following manner:
Speaking
These men are particularly well known for their ideas on
youth and for their ability to articulate the issues and appeal
to youth. The youth speakers bureau and the project manager
should be in close contact on where these men are scheduled to
speak in order to get maximum coverage. The press department
will assist their staffs in writing press releases in order
that they be given the proper twist and emphasize the President
and youth.
- To college and youth groups
An effort must be made to schedule these men, especially
Brock and Steiger, into college campuses and before youth
groups. The project manager will work on media coverage
for each speaking engagement we set up.
-- To non-college groups
A special effort will be made to have members of the Congressional
Advisory Committee appear before non-college groups. Groups
-13-
we are planning to work are Vocational Clubs, Key Clubs,
Boys State, DeMolay, YMCA, Future Farmers of America,
Future Homemakers of America, DECA, Jaycee's, and high
schools. Scheduled events are:
PROJECTED
DATE
SPEAKER
LOCATION
April 8
Brock
San Diego Voter Registration
Party after drive
April 17
Frenzel
MacMurray College (Illinois)
Northern Illinois University
April
Biester
Delaware State University
High School tour in Pennsylvania
April
Kemp
University of Maryland
April 28
Brock
FFA-Columbus, Ohio
April 29
Brock
Ohio State Convention of
high school student councils
News Releases
The press department will stand ready to assist any of these
men on writing press releases or speeches dealing with youth
involvement and the campaign. We will also feed them material
to include in their own press release dissemination. They may
be used to announce mock election results, youthful presidential
appointments, state YVP committees, etc.
Senator Brock
Expanded exposure for Senator Brock should be made by:
- Scheduling press activity at each stop on his schedule where
he is speaking for the President. (He travels two to three
days per week in behalf of the campaign.)
-14-
- Initiating national exposure on television talk shows.
The press department would schedule and his subject, of
course, would be his connection with the YVP Committee.
Suggestions:
PROJECTED
DATE
PROGRAM
Today
Face the Nation
Issues and Answers
David Frost
David Susskind
Dick Cavett
- Arranging for feature article interviews.
PROJECTED
DATE
MEDIA
UPI
AP-News Flashes
Copley News Service
Los Angeles Times Syndicate
Hearst Headline Service
North American Newspaper
Alliance
Slash-Women's News Service
United Features Syndicate
Thompson Features Syndicate
Sunday Supplement
- Scheduling a series of luncheon meetings with Senator Brock
and key media people to keep them advised on the progression
of the youth campaign. Included in these luncheons could be
several quotable members of the YVP Committee who are of interest
to the press. These luncheons could be set up both nationally
and locally as the Senator travels.
-15-
Congressman Steiger
His expanded media coverage should be concentrated on television.
Because of his youthful appearance and ability to articulate the
issues, he will be particularly effective. This exposure should
be concentratéd in the Midwest and can be fitted around his
travel schedule.
B. NATIONAL YOUTH STAFF
There will be a concentrated effort to get the youth story told through
local, regional, and national media with qualified members of the
national youth staff. These people can serve as credible spokesmen and
women on the youth effort. The emphasis will be on President Nixon ---
not the individual.
Ken Rietz
A natural spokesman, is in popular demand because of his position
as National Youth Director.
- National Interviews
Rietz will continue to talk to the press on the national level.
In addition, we will make an effort to place him on national
and local television talk shows, be interviewed for feature
articles, and by-line stories for national publications.
PROJECTED
DATE
PUBLICATION
New York Magazine
Esquire Magazine
New York Times News Service
Reuters News Service
Bell-McClure Syndicate
King Features Syndicate
- Local Interviews
As Rietz travels the nation setting up his state organi-
zations, the project manager will schedule at least three
hours of his time for media interviews. During these
interviews, Rietz will stress the seriousness of the youth
effort and discuss general plans and accomplishments made
so far -- mock elections and voter registration drives.
For example:
DATE
LOCATION
MEDIA ACTIVITY
3/24
Indianapolis
Indianapolis Star
Westinghouse-ABC Radio
WISH-TV news exclusive
News conference with
high school journalists
4/17
Chicago
News conference
announcing State
Committee
Other media activity to
be scheduled
Angie Miller
Because of her bubbly personality and young age (20), Angie
could be a favorite choice among the media. Stressing that
the Nixonettes are intelligent, enlightened young women -
not just pom pom tossers -- and they will be used for more
than just show and sex appeal. They will work at rallies,
voter registration drives, telephone blitzes, literature
distribution days, etc. Angie can be scheduled to do the
following things:
- Television Talk Shows
The project manager will strive to place Angie on young
-17-
women's programs:
PROJECTED
DATE
PROGRAM
Frankly Female
Betty Groebli Show (WRC)
Woman (WCBS)
What Every Woman Wants
to Know (Syndicated)
- Feature Articles
These would encompass the Nixonette/Nixonaire Program and
these articles would emphasize Angie and a couple of selected
girls from the program.
PROJECTED
DATE
PUBLICATION
(*Age)
June
Ingenue (750,000) (13-19)*
Mademoiselle (692,000) (18-25)*
July
Teen (800,000) (13-19)*
August
Seventeen (1,700,000) (13-19)*
- Local Interviews
As Angie travels the country recruiting volunteers for the
Nixonette/Nixonaire program, the project manager will schedule
local interviews on what she is doing.
PROJECTED
DATE
MEDIA ACTIVITY
March 31
Interview with Miami Herald
George Gorton
A natural for stressing our position among the college youth,
George should be available for interviews both on the local level
A
and national level. He is young and has a great deal of responsi-
-18-
bility for his age. He should stress the mock elections
that have been won by the President and the fact that they
were sponsored and conducted by the student governments.
The project manager will be advised of his schedule in order
to schedule media activity.
Angela Harris
Angela can talk to the press regarding the general youth
campaign and can be used for feature articles in young
women's publications.
PROJECTED
DATE
MEDIA ACTIVITY
Women's News Service
Syndicate
McCall's
Glamour
Volunteers
The following young men are volunteers but we feel they could
be an asset and will only be used in carefully controlled
situations.
- Mac McNaught
He is 17 years old and extremely knowledgeable and articulate.
He has already been listed in this plan as appearing in behalf
of the President, on talk shows, and for feature articles.
He will be touring the country and will be available for
speaking engagements.
- Bob Kasten
Bob is Chairman of the Wisconsin Young Voters for the President
Committee and has proved himself to be very articulate and
-19-
able to handle the press. As his speaking responsibilities
increase, the project manager will coordinate media coverage
for him.
-
Tom Hayden
Tom is a personable, attractive young man who is Chairman
of our California YVP Committee. He is only 31, but has
been a candidate for Congress and knows how to handle the
media. His speaking program will increase and the project
manager will handle any media contacts.
C. STATE YOUTH ORGANIZATIONS
This is an excellent opportunity to gain local exposure for the
youth division.
Youth Chairman Announcements
In selected states, there will be an official announcement of
the youth chairman. He or she is usually a well-known personality
in the area and not a paid staff member. The initial announce-
ment should be made in the form of a press conference in which
one of the members of the Congressional Advisory Committee will
attend -- preferably Brock or Steiger. This event will be
managed by the project manager who will be responsible for setting
up the press conference, arranging activities surrounding the
event, and putting out press releases, arranging for members of
the press to cover entire event or follow principles of the press
conference.
PROJECTED
DATE
STATE
April 17
Illinois
-20-
Continued:
PROJECTED
DATE
STATE
June
Illinois (Celebrity Committee)
June
Indiana (Celebrity Committee)
April
California
Voter Registration Rallies and Drives
Expanded media coverage will be arranged for these events.
- The event will be set up to achieve its purpose and be of more
interest to the media. This includes scheduling well-known
speakers for the kick-off rally preceding door-to-door drives.
- The project manager will make a concentrated effort to have
actual media coverage of these events. It may even be
necessary to arrange media cars or buses for those who want to
follow for the day. These scenes will be particularly good
for television documentaries and specials. The public
relations department will work on getting a television
commentator interested in this as a special.
PROJECTED
DATE
EVENT
MEDIA ACTIVITY
4/3
Wisconsin drive
& rallies in 3
cities
Will schedule
4/8
California
ABC-TV may cover/other
drive & rallies
activity will be scheduled
in 2 counties
5/20
Texas drive
D. NIXONETTES/NIXONAIRES
This is a natural for publicity value. As we are projecting the
image of the enlightened, intelligent young woman, we of the public
-21-
relations department must make certain the right emphasis is
put on this program. These young ladies are not just for show;
they are lending their ideas, their enthusiasm and their talents
to the re-election of the President.
Special magazine articles will be arranged spotlighting
Angie Miller and several selected Nixonettes/Nixonaires.
(See B-1-b)
Articles should be placed in local papers and specials arranged
for television on the formation of the state's (or city's)
Nixonette program and the designation of its chairwoman. This
would be perfect for a picture story with the girls in their
uniforms. This should not be done until the outfits are complete
and the groups substantial. The project manager will arrange
publicity for these groups when the time is right.
Julie and/or Tricia can be connected in some way after the
Convention. If they are agreeable, they could be named honorary
chairwomen and presented the Nixonette and Nixonaire outfits.
This would be assured of press coverage.
E. SPEAKERS BUREAU
The youth division has its own speakers bureau and is busily
supplying speakers for youth groups. Besides using members of
the Young Voters for the President Committee and staff, these people
are being used and are capable of getting coverage:
Friends of Richard Nixon
These are, in the most part, young legislators on the state level.
They have had a training classroom and are planning another for
-22-
April 20-21 in Washington. The efforts of these people
should be publicized. (Tab B)
- Nationally
We can gain national attention by providing press at
the classroom. They will have well-known speakers to
brief them SO this should not be difficult. Among their
speakers are Bill Ruckelshaus, Virginia Knauer, Donald Rumsfeld,
John Ehrlichman, Curtis Tarr, and Harry Dent.
The project manager will set up a press room at this event
and encourage wire services and national media to attend.
- Locally
Local publicity should be arranged as these people serve as
surrogates and can serve two purposes:
1) Make the "Friends" program better known on a local level
and advertise the fact that these young people are
available to speak in behalf of the President.
2) Make the spokesman better known and instigate media
coverage on the person as a member of a national group.
Training Sessions for Young Speakers
It has been suggested that we conduct training sessions to train
young speakers in Wisconsin, Texas and Oregon. The people in-
volved would be naturals for publicity. In addition to pub-
licizing the actual training session, the young speakers can be
used in local media coverage. The hometown press love to
capitalize on their own people. The project manager would
handle the press for the session and for the local angle.
-23-
White House Staff
In an effort to publicize the youthfulness of the White
House Staff, it has been suggested that some of the younger
members who went on the China trip do several things. In
all cases, the project manager will coordinate with the
White House Staff for media exposure.
- Ron Ziegler has been asked to conduct a collegiate and/
or high school media press conference to discuss his own
personal reactions and insights from the China trip.
- Dwight Chapin has been asked to attend an April 7 or 8
Bridgeport Connecticut state convention of high school
student councils. He would participate in a speech and
question and answer session. 1,200 are expected to attend.
- Dwight Chapin has also been asked to tour some California
campuses and high schools at the end of April.
- Larry Higby has been asked to author an article regarding
the China trip for Reader's Digest. Chapin will be approached
to do the same for Playboy.
- One of the young staffers should appear and be publi-
cized at the following events:
1) The Southern Universities Student Government Association
meeting in Miami on April 21-22. Between 600-1,000 will
attend and Wallace, Muskie, and Harry Dent will be there.
2) The national convention of High School Student Councils
will be held in Washington, D.C. June 24-25. Between
1,500-2,000 are expected.
-24-
F. COLLEGE EVENTS
We must make it a well known fact that the President does
enjoy the support of college students. To do this, the
project manager will coordinate with the college director to
arrange media coverage for the following events:
Mock Elections
The project manager must be kept aware of mock elections
that are being held across the country. When one is won,
the press department will determine whether the press release
should be national or local (or both), but will put out some
type of announcement. The results of all mock elections
should be kept with easy reach to give to a member of the press
at any given time. In some cases, the mock election results
will be given out at a press conference, or by a member of
the Congressional Advisory Committee. The press department will
make this decision. In addition, when spokesmen are talking
with members of the press, they should reiterate the successful
mock elections.
Youth Truth Squad
It has been suggested that the youth division organize a
Youth Truth Squad consisting of a Congressman (Brock or
Steiger), a White House young. staffer (Chapin or Walker),
and a couple of members of the Young Voter for the President
Committee (Mac McNaught, Chad Everett) to tour college campuses
with the facts of the Nixon Administration. It should be
patterned after the well-known Truth Squad of Congressmen who
toured during the 1968 campaign. These events could be
-25-
carried out in the manner of a "rap" session on campus
with a give and take dialogue with the students. The
project manager would be responsible for press coverage of
these tours.
Student Leaders for the President
This group is being organized now and will show support for
the President among the nation's campus leaders. We should:
- Announce a national group at a press conference in
Washington.
- Announce state groups and arrange for local coverage.
G. NIXON YOUTH FILMS
We should coordinate with the White House to produce a film
of the President with young people, interspersed with shots
of the thousands of young people who are working for him and
testimonials. This should be ready for distribution by the
time school begins. It should contain scenes of the Convention.
The film should be used for colleges and high schools. It can
also serve as a substitute for speakers and be offered to youth
organizations. Other ideas for films are:
Mark Goode at the White House is working on a film aimed at
youth regarding the China trip.
There has been a film produced on the change in college
campuses since 1968. An idea is to get permission to use the
film with our own introduction and show it on college campuses.
A Copley film is being produced with our guidance. It regards
youth attitudes and the President and promises to project a
positive image. It should be ready for viewing by mid-April.
-26-
H. DIRECT MAIL PROJECTS
The main campaign piece for the youth division will be a multi-
purpose newsletter. It will serve as a newsletter, campaign
handout, and wall poster. There will be a series of eight pieces ---
when fit together, they produce a giant Nixon poster that tells
the story of four years of accomplishment. The schedule for these
mailings is:
PIECES
DATE
Initial poster (general theme)
May 1
Preserving our Environment
June 1
A Safe Society
July 1
Dialogue with Youth
August 1
Women in Government
September 1
Minorities in Government
September 15
A Healthy Economy
October 1
International Relations
October 15
It has been suggested that the President send a congratulatory
certificate to every first voter. This would be a mammoth
project, but would prove to be rewarding.
It is hoped that with cooperation with Republican Congressmen,
they can be encouraged to write a congratulatory letter to all
of the new voters in their districts praising the President's
initiatives.
I. COMMUNICATIONS SUPPORT FOR ADVERTISING
The communications office will support the advertising projects
primarily through suggestions concerning distribution.
-27-
Solicitation Brochure
This piece is already in the process of being completed and
will serve as our piece aimed at increasing membership. Its
title is "Get Involved" and is designed to do that -- get young
people involved in the campaign. This item will be used in
door-to-door drives and as a general handout piece.
Posters
Jack Frost of the November Group has come up with some great
ideas for general posters. These can be used as fund-raising
projects or as give-aways. They would be extremely effective
as handout sheets (8 1/2 X 11).
Issue Sheets
It is planned to have issue sheets to hand out. They would
touch on the war, environment, drugs, the draft, China, and
the economy. They would be similar to the ones put out by
the California State Central Committee (Tab C).
College Handout
We are working on a "fact" sheet designed for college campuses.
It will appear amateurish, as if it were done by the students
on campus. It will be designed SO the local group is able to
put their own identity into it and reproduce it on campus. It
lists all of the facts that should make the Nixon Administration
popular with young people.
J. THE NIXON DAUGHTERS
As the President does have two young, attractive daughters, they
should be urged to actively participate in the youth division
activities.
-28-
Speaking
Julie and Tricia should be encouraged to accept speaking
engagements before youth groups. Julie has been agreeable
and is planning to address the Future Homemakers of America
in North Carolina (7,000 attending) on April 18. She will
talk about Richard Nixon's interest and admiration for
vocational education.
Magazine Articles
These girls would have great appeal to many of the young
women's publications. Some suggestions are:
PROJECTED
JULIE OR
DATE
TRICIA
PUBLICATION
Julie
McCall's (7,500,000)
Redbook (4,700,000)
Life
Tricia
Glamour (1,500,000)
Television
We would recommend that the girls appear on local and national
television talk shows as the White House sees it.
It has been suggested that Julie hostess a special White House
reception and tour for journalists who write for youth publica-
tions. This event is capable of receiving maximum coverage.
K. MISCELLANEOUS PROJECTS
Comparison story on the differences between the Nixon campaign
and the McGovern campaign will be offered to Wilson by Shumway.
A Nixon person who was enticed with promises of free beer,
lodging and a good time will write a letter stating the incident.
We will also make it known that the mock elections are handled
-29-
somewhat differently within the two campaigns. A copy of
the article depicting "McGovern Men Admit College Poll
Deception" will be included with this information.
A fact sheet on the approach the youth staff is taking and
what the President has done for youth will be sent to all
newspapers (city editors and editorial page editors). A
Shumway cover letter will accompany.
OP-ED packages with a Shumway cover letter will be sent to
approximately 50 selected newspapers. This will include
action photos with cutlines and feature articles that are
aimed at a Sunday supplement on the youth effort.
Announcement of the "Hill" volunteers. These are 100 young
people who work for Congressmen and Senators who are devoting
their time and talents to our campaign.
A Young Voters for the President sponsored Ecology Day.
A multi-state speaking tour for several days with Senator Brock
and several members of our YVP Committee and selected members
of the press.
A tour by a top name music group and members of the YVP
Committee encouraging voter registration among young people.
The Young Republicans are having platform hearings in
Washington to make input into 1972 RNC convention platform.
We should play this up as the senior committee taking advice
from and listening to young people.
We must make an extra effort to generate news on the college
campus aimed at inclusion in the school publication. This can
-30-
be done by:
- conducting rap sessions on the college campus between
members of their press and campus supporters of the
President and/or members of the YVP Committee
- providing articles with by lines from students who are
in favor of the President's re-election
- providing articles with by-lines from national figures
for whom the college, student has both respect and faith
- encouraging college press to interview members of the
YVP Committee and travelling staff people
- providing Carl Rove of the RNC with hard news to send to
conservatives on the College News Service mailing list
As with the college press, we must strive to communicate with
members of all extremes within the young members of the
Republican Party. We will provide by-line articles, feature
stories and hard news for publications put out by the Ripon
Society, Young Americans for Freedom, Young Republicans,
Teenage Republicans, and College Republicans.
L.
CONVENTION
This will be a perfect opportunity to give the youth division a
great deal of publicity. This will be the focus point for the
-31-
youth campaign. We should be able to take advantage of the
coverage by the national news media to identify the President
with young people. We can show him constantly surrounded by
young people and show a convention where thousands of young
people are participating in meaningful activities.
Delegates
Because of the 18-year-old vote, many states are encouraging
young people to become delegates. The project manager will
be responsible for obtaining a list of these young delegates
and coordinating media activity.
Convention Plans
We will release our convention plans and the extensive part
young people will play. This can be done as a feature article
for UPI or AP and national magazines. Tom Bell can be featured
as the spokesman as he is coordinating this project.
Events
Events at the Convention and worthy of media attention are:
- Youth Appreciation Dinner - August 19
The dinner will be casual and will feature a vast array of
celebrities and top political figures. The theme will be
the President's interest in young people and young people's
enthusiastic support of the President. The dinner will be
staged for maximum media coverage and will be the first
indication to the national television audience of the
President's tremendous convention youth support. Senator
Brock will host the event.
Seaworld
Our visit to Seaworld will include all YVP convention partici-
pants. Numerous high level Administration people, the VEEP,
members of the First Family will all attend. We can offer the
television cameras and newspaper photographers a good picture
story of the young people enjoying a fun event with members
of the Administration.
Youth Nomination Rally
This is designed with the thought of a Presidential drop-in.
The rally will be only for pro-Nixon young people and should
be a colorful event with bands and entertainers.
Victory Party
The YVP Committee will sponsor the Victory Party for the
entire Convention. It will emphasize the old and young moving
together toward a common goal --- the re-election of the
President. It will be a colorful event for the media and will
include every available person -- celebrity and non-celebrity.
-33-
V.
CONCLUSION
This proposed program is ambitious, but realistic. It
is an overall communications effort utilizing the talents
and sources available to us during this campaign.
This proposed program will insure the wisest use of
the media in an organized fashion yet on a daily basis
we will be able to react with haste in an unforseen
situation.
A-1
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNGYLVANIA AVENUE NW
WASHINGTON D C 20006
(2021 333 0920
YOUNG VOTERS FOR THE PRESIDENT COMMITTEE
ABATE, JOSEPH
Chairman of the College Republican National
Federation, From Margate, New Jersey. Age 26.
ALWORTH, LANCE
Flankerback for the Dallas Cowboys Football
Team. Resident of Brookville, Miss. Age 32.
All- American Tailback for Arkansas- 1962.
ASHE, VICTOR
Tennessee state representative who sponored
18 year old vote in state. From Knoxville,
Tennessee. Age 27.
BOX, BRENDA
Reigning Miss Texas ( Universe ). First runner
up Miss USA. From Amarillo, Texas. Age 20.
BUONICONTI, NICK
Linebacker for the Miami Dolphins Football Team.
Resident of Miami, Florida. Age 31.
CAMPBELL, TOM
Disc Jockey, San Francisco Radio ( KLOK ) and
columnist for San Francisco Examiner. Resident
of San Francisco and San Jose. Age 32.
CLEMENCE, KENT
President of the Student Body, University of
Sothern California. From Simi, Valley, California.
Age 21.
CULLEN, JO ANN
Vice President Distributive Education Clubs of
America, North Atlantic Region. From Bristol,
Pennsylvania. Age 18.
EASTWOOD; CLINT
Actor, Star of " Dirty Harry " and 11 The Good The
Bad, and The Ugly ". From Carmel; California.
EVERETT, CHAD
Actor, Television personality, ( Dr. Joe Gannon of
Medical Center ). Originally from South Bend, Ind.
Presently resides in Northridge, California.
FORSYTH, JANENE
Reigning Miss American Teenager. From Arlington,
Virginia. Age 17.
GARVER, KATIIY
Actress, television personality ( Family Affair )
From Los Angeles, California. Age 23.
A-2
GRAEBNER, CAROL
Tennis champion, Captain of victorious
Wrightman Cup Team, and is presently residing
in New York.
GRAEBNER, CLARK
Tennis champion, star of U.S. Davis Cup Team.
Resident of New York.
GRANT, SHELBY
Actress, wife of Chad Everett. Originally from
Wagoner, Oklahoma. Resides in Northridge, Cal-
fornia.
GRIESE, BOB
Quarterback for the Miami Dolphins Football Team.
Originally from Evansville, Indiana. Age 26.
HUGHES, GARY
Immediate past National President of Vocational
Industrial Clubs of America. From Dover, Deleware.
KINNEY, JEFF
Runningback for the University of Nebraska Football
Team. All- American, 1971.
LIVINGSTON, SANDY
Actress, wife of Stanely Livingston. Resides
in Los Angeles, California.
LIVINGSTON, STANLEY
Actor, Television personality ( My Three Sons ).
Age 21.
LUNN, ROBERT
Professional Golf Star, on the PGA Tour.
MCKEEVER, MARLIN
Linebacker for the Los Angeles Rams Football
Team. Resides in Corona Del Mar, California.
Age 32.
MCNAUGHT, HARRY
President of Boys Nation ( Senate ). From Logans-
port, Indiana. Age 17.
MARBLEY, HARLAND
Silver medal Olympic Boxer. From Washington,
D.C. Age 28.
MASON, TOMMY
Football player for the Washington Redskins.
Resides in Minneapolis, Minnesota.
MOBLEY, MARY ANN
Actress, Former Miss America. Originally from
Biloxi, Mississippi.
NORMAN, GWEN
Gold medal Olympic runner, Gold medal winner
400 Meter- Pan American Games 1971. Age 22.
'NEAL, LACEY
Olympic track Star. Resident of Washington, D.C.
Age 27.
A-3
POSTELS, CHARLES
Immediate past National Vice President
of Future Farmers of America. Resident
of Milford, Deleware. Age 22.
SCHOLLANDER, DONALD
Winner of four gold medals in swimming
at 1964 Summer Olympic Games, one gold
and one silver at the 1968 Games, and
has set 37 American and 22 World Swimming
records. Age 25.
SHEALY, SHERRY
South Carolina State Representative. Res-
ident of Cayce, South Carolina. Age 21.
SHELLEY, KENNETH
1972 Men's U.S. Figure Skating Champion,
U.S. Pairs Figure Skating Champion Team.
Worlds Pair Bronze medalist 1971. 1968
and 1972 Olympic Games. From Los Angeles
California. Age 20.
SHELTON, DEBBIE
Immediate past Miss U.S.A. Resides in Mi-
ami, Florida. Age 23.
SMITH, JODY
Youngest mayor in the United States. Re-
sides in Ayreshire, Iowa. Age 19.
SIMPSON, O.J.
Star running-back for the Buffalo Bills
Football Team. Heisman Trophy Winner at
University of Southern California, 1968.
College Player of the Decade, Maxwell
Trophy, and UPI and AP Player of the Year,
1967-68.
STARBUCK, JO JO
1970-72 U.S. Pairs Figure Skating Champion
Team. Member of 1968 and 1972 Olympic Team.
Resides in Los Angeles, California, Age 20.
STROY, ESTHER
Youngest member of 1968 Olympic Team. Gold
medal winner -- Pan American Games 1971.
Resident of Washington, D.C. Age 18.
SUNDQUIST, DONALD
Young Repubican National Federation Chair-
man. Resides in Burnsville, Minnesota.
TWILLEY, HOWARD
Star running-back for the Miami Dolphins
Football Team. Resident of Miami, Florida.
VITTERT, MARK
Vice President, National Chamber Fondations.
Resides in St. Louis, Missouri. Age 22-
WELLS, BARBIE
National Director of Teenage Republicans.
From Poway, California.
A-4
WILCHINSKI, EDWARD
Past National President of Distributive
Education Clubs of America. Resident of
Camden, Deleware. Age 24.
A-5
YOUNG VOTERS FOR THE PRESIDENT
CONGRESSIONAL ADVISORY COMMITTEE
Senator Bill Brock (Chairman) - Tennessee
Congressman William A. Steiger (Co-Chairman) - Wisconsin
Congressman Bill Archer - Texas
Congressman Edward G. Biester, Jr. - Pennsylvania
Congressman Bill Frenzel - Minnesota
Congressman Louis Frey, Jr. - Florida
Congressman Jack F. Kemp - New York
Congressman Manuel Lujan, Jr. - New Mexico
Congressman Jerry L. Pettis - California
Congressman G. William Whitehurst - Virginia
&
1"
B-1
"FRIENDS OF RICHARD NIXON"
Alabama
Hale, Doublas V.
State Representative, Huntsville
Butler, Charles R.
District Attorney, Mobile
Holland, Ray
Republican State Executive Committee,
University
Arizona
McCune, Bill
State Representative, Phoenix
Goodwin, Michael
Tempe
Arkansas
Climer, Jerome F.
County Clerk, Pulaski County, N. Little Rock
California
Pinkerton, Donald
Director of Housing and Community Development
Fairfield
Arnett, Dixon
Assemblyman, Redwood City
Colorado
Blue, Linden
City Councilman-at-Large, Denver
Connecticut
Stevens, Gerald F.
State Representative, Milfore
Harlow, Harold G.
State Representative, Litchfield
Andrews, Chip
Executive Director, Conn. Rep. State
Central Committee, Hartford
B-2
Delaware
Anderson, Thomas
Wilmington
Murphy, Joseph
State Representative, Newark
Castle, Michael
State Senator, Wilmington
Florida
Markham, Bill
Broward Couty Tax Assessor, Ft. Lauderdale
Hawaii
Coray, Carla
Chairman, Rep. Party of Hawaii, Honolulu
Kamalii, Mrs. Kinau B.
National Committeewoman Rep. Party of Hawaii
Honolulu
Rohfling, Fred
State Senator, Honolulu
Illinois
Hirschfeld, John C.
State Representative, Champaign
Nowlan, James D.
State Representative, Toulon
Indiana
Price, John R.
Secretary, Indiana Republican Party,
Carmel
Snyder, John Jr.
Indianapolis
Iowa
Clark, John H.
State Representative, Keokuk
Pelton, Charles H.
State Representative, Clinton
Kansas
Miller, Robert H.
State Representative, Wellington
&
B-3
Kansas, cont'd
Hess, Paul
State Representative, Wichita
Miner, Bob
Republican State Central Committee,
Topeka
Kentucky
Wade, Gordon
Executive Director, Kentucky Republican
State Committee, Louisville
Host, James
Lexington
Louisiana
deGravelles, John
Lafayette
Moore, W. Henson
Baton Rouge
Maine
Richardson, Jim
Portland
Simpson, Larry
State Representative, Sebago Lake
Maryland
Ayd, Joseph M.
Baltimore City Central Committee, Baltimore
Massachusetts
Ames, John S. III
State Representative, Easton
Healy, Jonathan L.
State Representative, Charlemont
Minnesota
Jensen, Karen
Republican State Central Committee,
Minneapolis
Mississippi
Montgomery, Ray
State Senator, Canton
B-4
Missouri
James, Ray
State Representative, Kansas City
Pierce, Robert A.
State Representative, Cape Giradeau
Nebraska
Stromer, Jerry
State Senator, Kearney
Lockwood, Fred
President, State Association of County
Commissioners, Gering
1.
Nevada
Stanton, Burnell
Las Vegas
New Hampshire
Gosselin, David
North Conway
New Jersey
Iacavazzi, Cosmo
Township Hillsborough Committeeman,
Bellemead
Lawrence, Robert C. III
Mayor of Shrewsbury, Shrewsbury
New Mexico
Hobson, Maurice
State Representative, Alamogordo
Stevens, Dennis
Executive Director, Republican State
Central Committee, Albuquerque
New York
Forstadt, Joseph L.
New York
Dwyer, William F.
Monroe County Republican Chairman, Rochester
North Carolina
Carson, James
Charlotte
B-5
North Dakota
Young, Allan C.
State Vice Chairman, Devil's Lake
Olson, Allan J.
Bismarck
Ohio
Gillmore, Paul E.
State Senator, Columbus
Voinovich, Goerge V.
State Representative, Columbus
Oklahoma
Inhofe, James
State Senator, Tulsa
Thompson, Ralph
Oklahoma City
Pennsylvania
Rovner, Robert A.
State Senator, Philadelphia
Kelly, James B.
State Representative, Ingomar
Puerto Rico
Barcelo, Carlos Romero
Mayor of San Juan, San Juan
Padilla, Hernan
Majority Leader, San Juan
Rhode Island
Tellier, Leo H. Jr.
Member of Exeutive Committee, Lincoln
South Carolina
Cain, Marshall
State Representative, Aiken
Campbell, Carroll Jr.
State Representative, Greenville
South Dakota
Goldammer, Vance
Youth Vote Coordinator, Assistant to
Senator Burns, Pierre
B-6
South Dakota, cont'd
Piersol, Mrs. Judy
Administrative Assistant to Senator Burns,
Pierre
Tennessee
Hopper, Joe N.
Administrative ASsistant to Gov. Dunn,
Nashville
Jensen, Tom
House Minority Leader, Knoxville
Texas
Craddick, Tom
State Representative, Midland
Bailey, Kay
Houston
Vermont
Lambert, Mrs. Rebecca F.
Point Farms, Grand Isle
Virginia
Meador, Robert W.
President, Virginia Chamber of Commerce
Vinton
Canada, Joseph
State Senator, Virginia Beach
Marlowe, John
Chairman, Board of Supervisors Warren County
Front Royal
Washington
Reams, William
King County Councilman, Seattle
Field, William
State Representative, Charleston
Herndon, Judy
State Representative, Wheeling
Wisconsin
Kasten, Robert Jr.
Thienville
Harff, James
Sheboygan
B-7
Wyoming
Patton, John
State Senator, Sheridan
Stacy, Mrs. * Estelle
National Committeewoman, Douglas
Y
C-1
"The War isn't going to be an issue in 1972,"
tive government chosen by the people who live
top Democrate stying-as they go right on
there take hold in the South. And its working.
chopping up President Nixon for the way he's
South Vietnam has had one relatively demo-
ending it.
cratic election, and will have another in November.
Well, people who say the Vietnam War isn't go-
They're not perfect, but they are better than in the
ing to be an issue are wrong. The War will be an
North where they never hold real elections. The
issue in 1972. It'll be over, but it will still be an
South Vietnamese government is doing better at
issue, because you don't write off 50,000 dead
running the country, too. It's elected officials rep-
men, millions of men who gave up a year of their
resent and work for about 80% of the popula-
lives, or lost an arm, a leg or picked up shrapnel.
tion now. They functioned in less than half the
You remember the leaders who got you there in
country a few years back.
the first place, and you make sure they don't have
The South Vietnamese Army has grown by 200,-
the chance to get Americans hung up in another
000 troops in the last 2'2 years. Their Air Force
war in some remote corner of the world. like West
has taken over most of the remaining air war
Irian, or Zambia. or the Chad, or Chile, or the
against the Viet Cong. flying over 50% of the air
dozens of little places where a careless foreign
sorties today compared to 14% back in 1967. And
policy can gst you in very deep, very fast.
their Navy now protects the entire Mekong Delta
A lot of Senators who want to be President in
instead of the situation a few years back when the
1973 encouraged the Vietnam War back in the
U.S. Navy did all the work. Our Navy has come
Sixties when they had a chance to stop it. What
home, along with the Marine Corps, and almost
they said is on the back of this sheet.
all the Army combat troops.
When it comes down to the War there's only
The South Vietnameso government isn't perfect
one person who has actually reduced American
-Nixon realizes that along with everybody else.
involvement in Vietnam. His name is Richard
Neither is the American government.
Nixon. He doesn't have to talk about the War
But the alternative for South Vietnam is Big
much anymore because he's proved himself by
Brother in Hanoi, and that's not a very healthy
what he's done.
prospect for many of the people who live in the
Nixon pulled more than 300,000 Americans out
South. The Viet Cong took over the city of Hue
of Vietnam in the last 2 years. It'll be 360,000 out
in 1968, held it 3 weeks. and slaughtered 3,000
by December 1. and you can look for him to con-
people. nearly all civilians. If they win control of
tinue the troop pull-out after that, maybe even
the country they will want to collect more blood
faster.
debts. Estimates of how many South Vietnamese
But the weekly combat death rate for American
would be killed by a victorious army from the
troops is even more important than the pull-out
North range from 100,000 to 3,000,000!
rate. The death rate is down from 281 in 1968 to
You don't want that on your conscience. Neither
as few as 12 now. and still decreasing.
does Nixon. He wants to give a reasonably humane
Nixon's gual? "One American dying in combat
government in South Vietnam the chance to defend
is one too many." he said in April. "Our goal is
itself and prevent mass murders after our troops
no American fighting men dying any place in the
come home. That's why Cambodia, and Laos, and
world. Every decision I have made in the past and
a careful program of withdrawal as South Vietnam
every decision I make in the future will have the
gets stronger. That's why a fixed deadline won't
purpose of achieving that goal
Our goal is
work. Nobody has a crystal ball to see how things
a total American withdrawal from Vietnam.
will go next month. But it does look good.
But why not brit American home quickly,
President Nixon has set a goal-to bring every
like too v!
home and leave something decent be-
It's
South Viotnam
hind us. He's been working on it for 3 years now,
a
and he'll finish the job.
ano it simply Id: some form of representa-
C-la
when you don't have to back up your words with action.
That's why the jabber about Vietnam from Hubert Humphrey, Edmund Muskie,
Edward Kennedy. Birch Bayh, and the other Senators who want to be President in 1973
isn't worth anything. They know the War will be gone and they won't have to do anything
about it if they win the Presidency. So what they say about the War today doesn't mean
a thing. It's free swings at the guy in the White House.
What does mean a heap, though, is what those Senators said a few years back
when their party was in power and was building up the war. Then they had a big influence
in which way their country went--and they all supported a big U.S. war machine in Vietnam.
Look at the way they talked back in the mid-Sixties.
EDWARD C. KANNEDY
November 1965, Lowell Technological Institute "Are we going
to say to the 17 million people of South Vietnam that because you have not been able to
establish a national identity that you are going to be taken over by a strong aggressive
force?
Are we concerned at all about people in a @ar and distant land? Do we want
to defend freedom? We do, because this is our commitment, our heritage, our destiny
March 6, 1966, Meet the Press
"I would like to tell you what my position is on Viet-
nam, Mrs. Dickerson. I I support our fundamental commitment in Vietnam. I realize, as all
Americans do, that we have some 235,000 American fighting men who are there to see
that this commitment is fulfilled. I support our commitment. It was made some time ago,
but I believe it is fundamental and it is sound. I believe that we have to utilize every
resource in our power whether it is military or diplomatic to see that this commitment
is fulfilled.
EDMUND MUSKIE
February 28, 1966, before the Philadelphia Allied Jewish Appeal
"We believe that containment of expansionist communism regretably involves direct con-
frontation from time to time and that to retreat from it is to undermine the prospects for
stability and peace. We believe that the credibility of our world and our purpose as a
nation is at stake; and that its loss would be an enormous setback for the forces of
freedom.'
October, 1967, in The Congressional Record
"There is no significant body of
American opinion which would have us withdraw from Vietnam and abandon Southeast
Asia to the dictates of Asian Communism."
HUBERT HUMPHREY
August, 1964, in Congress talking about Tonkin Gulf Resolu-
tion "It is my view that the minute we back away from commitments we have made in the
defense of freedom, where the Communist powers are guilty of outright subversion and
aggression, on that day the strength, the freedom and the honor of the United States starts
to be eroded."
October 15, 1567, speech at Doylestown, Pa.
"Our own American security is at stake.
That's why we're there."
BIRCH BAYH
September 1966, in the Congressional Record. "Responsible Americans
realize that giving in to aggressors cannot stop them. That is why we are fighting in
Vietnam."
That talk WASN'T cheap. It cost this country 50,000 lives in combat because those
Senators had it chance to change American policy when their Democratic party was build-
ing up a 500,000 man Army in Vietnam.
They didn't change that policy. They supported it. They blew it!
For more detailed information contact
RSCCC Research Center
918 J Street
Sacramento, Ca 95814
L-<
Have You stareotyped 2,700,000 Culifornions?
The difference shows up pretty dramatically in
You Leve it you think Fundsheens 619 all big
the things Recublicans are doing these days.
into in mailing a fast
What Renoblics 3 Arc Doing
buen,
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bombs. THE di Democrat condidates
Republicans are trying to keep government from
would $2.1 you to taink. It lan't true.
getting too Governor Reagan has kept the state
Rar ublicens come from every ethnic and racki
payroll at about the same size during his 5 years
background, every connection Invel. every interest
in office. President Nixon is trying to get Congress
group in the state-just like Democrate! Repub-
to return some tax money to states, counties and
licans are rich and poor, hawks and daves, lend
cities in his revenue-sharing program. They both
barons and ecology crusaders--juat like Demo-
think that people working at home can do a better
cratt
VIID
job selving many problems.
up 3 bloner war mechine in Vistoria,
Considering that a third of the salary anyone
vine Was every truep herde like
BATS is reid 0 the government in taxes, keeping
Democrated In short, Republicans are a pretty
the size of government down means a lot. Demo-
broad cross-rection of pounte in this country-
crats propose many expensive programs for the
just like Democrate!
federal governr out that sound great, but soonor
A political party is nothing more than 0
or leter someone who is holding down a job pays
of individuals. They can't do very much by them-
higher taxes for them.
selves so they group together to get things done.
Ecth F spublicans and Democrats talk a lot
Working together they can change a city, county,
about spending more money on people programs
state, or nation.
than on the military. But Republicans are the only
Republican and Democrats are working toward
ones who have actually done anything about it. In
the same goal-a good life for people. It's how
1968 under the Democrats 32% of the federal
they (,0 to It that makes them different.
budget was spent on human needs, 44% on the
military.
A Different Approach
This year, under President Nixon, 42% is going
The difference between Republicans and Demo-
for human needs and only 34% for the military.
crats goes back 100 years b Altraham Lincoln—
Republicanism means a lot more things, like
"In all that the people can individually do as well
asking for volunteers rather than telling people
for themselves, government ought not to inter-
where to line up. It's reflected in things like Rea-
fere." His idea is still the guiding concept for the
gan's new volunteer conservation corps, Nixon's
GOP today. It's a policy of trusting people to
plan for an all-volunteer Army and his new ACTION
know what's right for them, and bringing in big
carps of volunteers for humanity.
governo ent only If people can't handle a problem
Republicanism means giving people a chance
for them.relves.
to do for themselves, like the welfare reforms
Republicans think that if there's a problem in
both Nixon and Reagan have proposed that would
Compton or Oakland or El Cajon, the people in
give more to the really needy and help healthy
Compton or Oakland or El Cajon ought to have
people find decent jobs.
the first shot at solving it. If they can't then call
Republicans are tough to lump into one class.
Sacramento or Washington for a little help, but not
They stand for too many things, have too many
before the people have had a crack at it.
good ideas. But one thing can be said about them.
Democrat leaders are much quicker to ask Big
They know a single person is valuable. They
Brother for answers. Democrats say Gat growing
respect him for what he is. In government that
problems of our modern society make state and
means letting a person do his best before bringing
local government chrolete. Pec de often can work
in Big Brother.
out problems for themselves. but most Democrat
Isn't that what you want, too?
L. to you them c. chance
at it. "Go! They "Cull Mischingion
For more detailed information contact
and get Issum to figure out what to do."
ASCCC Research Center
918 J Stract
Sacramento, Ca 95814
who
introduce
Articles
last ys last ye
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Of course not. And nother does anyone else.
Governor Reagan stopped all oil drilling in
You could ask every one of the 20 million people
the state-controlled areas of Santa Barbara
in California whether they are for or against air
Channel more than 2 years ago. President
pollution and you probably wouldn't find anyone
Nixon reduced drilling in the federal areas of
who favors smog - and the same thing goes for
the channel, trying to soive a problem that
water pollution, oil spills, rape of the countryside
the last Democrat President caused when he
and all the other ecological bed trips going on
sold $002 million worth of oil leases in the
around US today.
channel.
But the way some, Democrat politicians talk
President Mixon set up the Environmental Pro-
you'd think that they are the only ones interested
tection Agency, the first federal group with
in a decent environment - at loost that's what
overall responsibility for enforcing federal
they'd like you to believe! Some Democrats would
environmental standards. A noise control of-
like you to think that Governor Reagan, President
fice and population control commission are
Nixon and other Republican la makers are the
also in operation under Nixon.
only obstacles between US and clean air, clear
Under Governor Reagan, California has ac-
streams, the end to urban sprawl and maybe even
quired 36,000 acres of state park land, 27.8
tooth decay!
miles of ocean frontage, 22.8 miles of lake
No way. People who say that are trying to
frontage and 10.3 miles of river front. The
blow a little political smog over the real picture
President and the Governor got together to
on the environment. The big environmental prob-
open up a prime six mile section of beach on
lems are tough, and the answers come just as hard.
Camp Pendleton.
The environment is not 2 partisan issue. A lot
Governor Reagan clamped a tight lid on the
of Democrats and a lot of Republicans are work-
use of DDT.
ing very hard on environmental problems. But
President Nixon set up a Council on Environ-
when it comes down to legisiation and executive
mental Quality that will pave the way, through
action Republicans have actually accomplished
research. for federal action to improve the
more than the Democrats! The GOP solutions tend
environment.
to be more practical, and thus more effective.
A case in point.
The California State Republican Chairman,
attorney Put Livermore, has won many cases
A Democrat Senator last year got a lot of atten-
for conservation causes in the past 10 years,
tion when he proposed the ultimate answer to air
including the Audubon Society, National Wild-
pollution - a total ban on all cars. A great gim-
life Federation, Sierra Club and others. He's
mick, but was it practical? No. It ignored the
an environmental activist, not a talker.
problem of how people get around if they don't
have cars (would you be willing to completely give
President Nixon has given Congress a long
up the use of a car?). That bill never passed.
string of measures to solve specific problems,
such as a $12 billion clean-water program,
What did get into law was a Republican mea-
heavy taxes on industrial sulfur emissions
sure that got much less attention but will do a job
and lead in gasoline, and more federal park
on air pollution. It sets really tough standards for
and recreation lands. Democrat leaders in
all new cars - and slaps a $5.000 fine on car
Congress are still sitting on most of the
makers for each vehicle that violates those stand-
Nixon proposals.
ards! Auto manufacturers are howling about it,
but the new Republican law is a major practical
Republicans like Dick Nixon are not inclined to
step toward ending air pollution.
talk about the environment in simple terms. But
they work as hard or harder - and usually more
Here are some other examples of practical work
effectively - to find workable solutions to environ-
on environmental problems by Republicans:
mental problems. And that's just good clean air
More than a dozen Republican bills that get
on the subject!
at real air pollution problems were enacted
in 1970 by the California Legislature.
Governor Reagan: blocked the ecologically
disasterous Der Blue Dam on the Eal River;
wade the Petion it
protected ...'.. Avent construc-
tion of the
cut the John Muir Trail in MI.
For more detailed information contact
RSCCC Research Center
918 J Street
Sacramento, Ca 95814
SP CIS
Center
CODE
governor
70.00
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70
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a
C-6
When Richard Nixon was alcoted three years
agoithe economy of this country W.S in bad shape.
It was booming all right, out it was a boom based
on the false benefits of a was In addition, in-
flation was getting out of hand.
So what has Nixon actually done to bring about
When Nixon took office he set two economic
these changes in our economy?
goals for the country: change the national economy
Well. the two most dramatic moves have been
from war production to perceful activities. and
his continuing shift from military programs to
slow the rate of infiation that was eating away
people programs and the 90-day wage-price freeze
the income of every American.
he instituted in August. Both were the actions of a
The prosperity of the late Sixties was based on
strong man determined to achieve his goals.
a war program which sent more than 500,000 em-
Starting in 1969 the federal government under
ployable men to the jungles of Indochina and put
Nixon shifted its emphasis drastically from military
many. many more people into jobs which directly
spending to spending for human needs. For the
supported that war. In the last several years
first time in 20 years more federal funds now are
1,200,000 persons have lost jobs as a direct result
allocated to solving human problems than to the
of defense spending cutbacks. Many more indirect-
military, Defense spending has dropped from 44%
ly are out of work because of it. Obviously the
of the federal budget in 1963 to 34% for 1972.
quickest way of putting these people back to work
Spending for human needs has jumped from $57
would be another Vietnam. That's not the course
billion in 1968 to $96 billion for 1972!
Richard Nixon is following.
There have been other, less spectacular moves
Actually. unemployment now is much lower than
such as issuing periodic "Inflation Alerts" to focus
in any previous end-of-war transition. For the last
public attention on economic problems. In our
25 years unemployment in this country has averag-
media-oriented society they have done a lot to
ed 4.6% and that includes many war boom years.
hold down price increases by big business. Nixon
In the previous 25 years it averaged 10.6%. Un-
set up a Regulations and Purchasing Review Board
employment got up to 6.2% in the current reces-
to control government's impact on the economy.
sion, but is dre nping now. It's between 5.5% and
He named a National Commission on Productivity
6%, and is still going down. And the most optimistic
to develop new methods of improving economic
employment goal of virtually all economists still
growth. And there has been a lot of stern talk in
calls for a 4% permenent unemployment rate.
private with major business and labor leaders,
At the same time the President's strong eco-
because without their cooperation the economic
nomic medicine is cutting down the high rate of
picture cannot improve.
inflation, another product of our war-time boom.
Is the Nixon program working? It appears to be.
Inflation was up to 5.9% a year in 1970. It now has
Certainly he is making a major conversion from a
slowed to 4.2%.
war-oriented to a peace economy. And the unem-
The U.S. inflation rate is now lower than those
ployment and inflation rates are going down.
of almost all of the world's industrial nations. Only
Those were his major goals.
Belgium. Canada and Greece of the major nations
President Nixon has shown that he wants to
had a lower increase in consumer prices during the
reach those goals. And he's shown that he is
last year than the United States.
strong enough - and willing - to do whatever is
There are a lot of other sinces tolling us that the
necessary to get there. It's a good show all the
economic
way around.
indicators
from the end of
not personal consump-
tion. up 4%
up
2.7%
industrial prode sing annual
For more detailed information contact
rate of 414%
Center
Sacramento, CJ 35314
D-1
PRIMARY MEDIA - Newspapers
GROUP I
Circulation
New York
The New York Times
1,500,000
The New York Post,
342,651
The New York Daily & Sunday News
2,035,498
Los Angeles
Times
1,165,396
Herald-Examiner
669,943
Chicago
Tribune
1,178,515
Sun-Times
693,178
News
466,392
Philadelphia
The Bulletin
717,559
Inquirer
956,206
News
245,503
San Francisco - Oakland
San Francisco Examiner & Chronicle
750,000
The Oakland Tribune
232,450
Detroit
News
917,360
Free Press
555,779
Boston
Globe
532,600
Herald-Traveler
280,099
Advertiser
417,738
D-2
Group I (continued)
Circulation
Cleveland
Plain Dealer
522,391
Press
370,759
Washington
Post
553,012
Star
351,015
News
220,629
Pittsburgh
Press
741,139
Post-Gazette
252,291
GROUP 2
St. Louis
Post-Dispatch
566,562
Globe-Democrat
343,016
Dallas - Fort Worth
Times Herald
232,643
News
262,441
Fort Worth Star-Telegram
214,409
Fort Worth Press
60,556
Minneapolis - St. Paul
Minneapolis Tribune
666,874
St. Paul Pioneer Press
208,581
Houston
Chronicle
315,098
Post
289,009
Baltimore
News American
310,264
Sun
345,158
Milwaukee
Journal
551,969
Sentinel
165,391
D-3
Circulation
Group 2 (continued)
Seattle
Times
277,090
Post-Intelligencer
239,198
Miami
Herald
421,092
News
115,174
Cincinnati
Enquirer
289,071
Post & Times-Star
243,587
Kansas City
Times
392,378
GROUP 3
Buffalo
Courier-Express
299,377
News
279,780
Indianapolis
Star
352,391
News
172,085
Atlanta
Journal Constitution
499,763
Denver
Post
339,533
Rocky Mountain News
202,000
San Diego
Union
219,776
Tribune
113,647
Portland
Oregonian
384,694
Oregon Journal
146,403
D-4
Group 3 (continued)
Circulation
Columbus
Dispatch
303,744
Citizen-Journal
110,241
Rochester
Democrat & Chronicle
210,387
Hartford
Courant
184,964
Times
135,608
Dayton
News
203,904
Journal Herald
102,362
GROUP 4
New Orleans
Times-Picayune
306,325
Toledo
Blade
186,074
Louisville
Courier-Journal
338,841
Providence
Journal
200,259
Charlotte
Obscrver
196,616
Syracuse
Herald-American-Post-Standard
246,935
Phoenix
Republic
215,445
D-5
Group 4 (continued)
Circulation
Albany
Times-Union
122,607
Knickerbocker News
55,425
Oklahoma City
Oklahoman
287,506
Oklahoma Journal
73,829
Grand Rapids
Press
114,968
D-6
PRIMARY MEDIA
Magazines with General Circulation
Glamour
1,300,000
Madmemoiselle
600,000
Seventeen
1,150,000
Ingenue
650,000
Town & Country
93,000
McCall's
8,400,000
Ladies Home Journal
6,700,000
Cosmopolitan
900,000
Coronet
400,000
Red Book
4,000,000
Family Circle
7,500,000
Bride's
201,000
House Beautiful
975,000
Better Homes & Gardens
6,500,000
House & Garden
1,150,000
American Home
3,350,000
Good Housekeeping
Gourmet
225,000
Holiday
1,000,000
Life
7,000,000
New Yorker
463,800
Pageant
471,400
Reader's Digest
15,213,200
Sunset
780,700
Cue
200,000
Atlantic Monthly
280,000
Catholic Digest
700,000
Fortune
400,000
Business Week
470,000
U. S. News and World Report
1,400,000
Newsweek
1,600,000
Time
2,950,000
Venture
200,000
Skiing
100,000
Sports Illustrated
1,200,000
Esquire
875,000
Playboy
3,000,000
D-7
PRIMARY MEDIA
Magazines with Special Circulation
American Way (American Airlines)
New Horizons (Pan American Airways)
Clipper (Pan American Airways)
Promenade (Hotel Association)
TWA Ambassador (Trans World Airlines)
Travel & Leisure (American Express)
Airlines (Gardner-Denver Cq.)
Signature (Diner's Club)
Carte Blanche
Mainliner (United Airlines)
Syndicated Magazine Supplements to Newspapers
This Week Magazine - circulation 14,000,000 (40 newspapers)
Parade - circulation 12,000,000 (32 newspapers)
Metro Group - goes to 100 newspapers but pickup is optional
Tuesday - black-oriented supplement to major daily newspapers
Family Weekly -- 8,000,000
D-8
PRIMARY MEDIA
Syndicates
AP Newsfeatures
Associated Press News Photos
Bell-McClure
Canada Wide Feature Service Ltd.
Chicago Tribune-New York News Syndicate
Copley News Service
Fairchild News Service
King Features
Gannett News Service
Los Angeles Times-Washington Post News Service
Berta Mohr Fashion Syndicate
The New York Times News Service
Newspaper Enterprise Association
North American Newspaper Alliance
United Features Syndicate, Inc.
UPI Feature Service
Women's News Service
E-1
SECONDARY MEDIA
Circulation
Birmingham, Ala. NEWS
221,421
Birmingham, Ala. POST HERALD
85,398
Dothan, Ala. EAGLE
27,190
Huntsville, Ala. TIMES
49,484
Montgomery, Ala, ADVERTISER
81,485
Anchorage, Alaska TIMES
28,988
Tuscon, Ariz. STAR
65,481
Tuscon, Ariz. CITIZEN
41,969
Fort Smith, Ark. SOUTHWEST-TIMES RECORD
34,193
Little Rock, Ark. GAZETTE
114,716
Little Rock, Ark. DEMOCRAT
98,812
Texarkana, Ark. GAZETTE
30,171
Bakersfield, Cal. CALIFORNIAN
45,187
Fresno, Cal. BEE
140,338
Hayward, Cal. REVIEW
32,973
Hollywood, Cal. CITIZEN-NEWS
27,738
Long Beach, Cal. PRESS-TELEGRAM
140,210
Modesto, Cal. BEE
43,616
Monterey, Cal. PENINSULA HERALD
26,699
Newport Beach, Cal. PILOT
29,614
No. Hollywood, Cal. VALLEY TIMES
30,708
Ontario, Cal. REPORT
26,082
Palo Alto, Cal. TIMES
40,977
Pasadena, Cal. INDEPENDENT STAR-NEWS
56,030
Pomona, Cal. PROGRESS-BULLETIN
39,800
Richmond, Cal. INDEPENDENT
36,690
Riverside, Cal. PRESS -ENTERPRISE
69,162
Sacramento, Cal. BEE
194,251
Sacramento, Cal. UNION
50,580
San Bernardino, Cal. SUN-TELEGRAM
73,878
San Jose, Cal. MERCURY-NEWS
153,213
San Mateo, Cal. TIMES &. DAILY NEWS LEADER
34,247
San Rafael, Cal. INDEPENDENT-JOURNAL
36,878
Santa Ana, Cal. REGISTER
102,296
Santa Barbara, Cal. NEWS-PRESS
37,877
Santa Monica, Cal. OUTLOOK
31,045
Santa Rosa, Cal. PRESS DEMOCRAT
43,444
Stockton, Cal. RECORD
61,511
Torrance, Cal. SOUTH BAY DAILY BREEZE
39,114
E-2
Circulation
Callejo, Cal. TIMES-HERALD
27,029
Van Nuys, Cal. VALLEY NEWS
47,338
Ventura, Cal. STAR-FREE PRESS
28,701
West Covina, Cal. TRIBUNE
68,985
Colorado Spring, Colo. GAZETTE-TELEGRAPH
36,696
Pueblo, Colo. STAR JOURNAL & CHIEFTAIN
44,164
Bridgeport, Conn. POST
79,235
Bridgeport, Conn. HERALD
53,598
Danbury, Conn. NEWS-TIMES
25,394
Meriden, Conn. MORNING RECORD
29,325
New Britain, Conn. HERALD
32,048
New Haven, Conn. REGISTER
115,186
New Haven, Conn. JOURNAL-COURIER
31,564
New London, Conn. DAY
33,903
Norwich, Conn. BULLETIN
27,215
Waterbury, Conn: REPUBLICAN
52,173
Wilmington, Del. NEWS-JOURNAL
84,006
Clearwater, Fla. SUN
27,157
Daytona Beach, Fla. NEWS-JOURNAL
42,982
Fort Lauderdale, Fla. NEWS
85,188
Fort Myers, Fla. NEWS-PRESS
26,620
Hollywood, Fla. SUN-TATLER
26,295
Jacksonville, Fla. TIMES-UNION
170,795
Jacksonville, Fla. JOURNAL
52,511
Orlando, Fla. SENTINEL-STAR
139,234
Pensacola, Fla. NEWS-JOURNAL
63,459
Pompano Beach, Fla. SUN-SENTINEL
27,065
St. Petersburg, Fla. TIMES
145,245
St. Petersburg, Fla. INDEPENDENT
27,973
Sarasota, Fla. HERALD-TRIBUNE
31,781
Tampa, Fla. TRIBUNE
175,631
Tampa, Fla. TIMES
41,952
West Palm Beach, Fla. POST-TIMES
56,027
Albany, Ga. HERALD
30,463
Augusta, Ga. CHRONICLE-HERALD
59,824
Columbus, Ga. LEDGER-ENQUIRER
56,943
Columbus, Ga. ENQUIRER
33,903
Macon, Ga. TELEGRAPH & NEWS
65,796
Savannah, Ga. NEWS
62,472
E-3
Circulation
Honolulu, HawaiiSTAR BULLETIN
107,976
Honolulu, Hawaii ADVERTISER
152,156
Boise, Idaho STATESMAN
48,405
Alton, Ill. TELEGRAPH
35,668
Aurora, Ill. BEACON-NEWS
34,554
Belleville, III. NEWS-DEMOCRAT
27,872
Bloomington, Ill. PANTAGRAPH
40,847
Carbondale, 01. SOUTHERN ILLINOISAN
26,256
Champaign, Ill. NEWS-GAZETTE
32,663
Champaign, Ill. COURIER
29,992
Danville, nl. COMMERCIAL-NEWS
36,604
Decatur, Ill. HERALD-REVIEW
55,892
East St. Louis, Ill. METRO-EAST JOURNAL
35,047
Elgin, Ill. COURIER-NEWS
28,545
Joliet, Ill. HERALD-NEWS
39,817
Kankakee, III. JOURNAL
30,321
Peoria, Ill. JOURNAL-STAR
103,111
Quincy, Ill. HERALD-WHIG
31,654
Rockford, Ill. STAR
77,470
Rock Island, Ill. ARGUS
26,201
Springfield, Ill. STATE JOURNAL & REGISTER
70,484
Waukegan, III. NEWS-SUN
34,823
Elkhart, Ind. TRUTH
25,312
Evansville, Ind. COURIER & PRESS
107,083
Fort Wayne, Ind. JOURNAL-GAZETTE
101,967
Gary, Ind. POST-TRIBUNE
67,832
Hammond, Ind. TIMES
64,913
Kokomo, Ind. TRIBUNE
26,321
Lafayette, Ind. JOURNAL & COURIER
44,400
Muncie, Ind. STAR
34,822
Richmond, Ind. PALLADIUM-ITEM
29,475
South Bend, Ind. TRIBUNE
123,970
Cedar Rapids, Iowa GAZETTE
73,192
Davenport, Iowa TIMES-DEMOCRAT
73,056
Des Moines, Iowa REGISTER
507,038
Dubuque, Iowa TELEGRAPH-HERALD
42,273
Mason City, Iowa GLOBE-GAZETTE
26,387
Sioux City, Iowa JOURNAL
55,679
Waterloo, Iowa COURIER
53,737
E-4
Circulation
Hutchinson, Kans. NEWS
53,167
Kansas City, Kans. KANSAN
33,046
Terre Haute, Ind. TRIBUNE-STAR
44,072
Topeka, Kans. CAPITAL-JOURNAL
73,112
Salina, Kans. JOURNAL
31,678
Wichita, Kans. EAGLE & BEACON
158,842
Covington, Ky. POST & TIMES STAR
54,833
Lexington, Ky. HERALD-LEADER
71,923
Owensboro, Ky. MESSENGER & INQUIRER
27,435
Paducah, Ky. SUN-DEMOCRAT
29,725
Alexandria, La. TOWN TALK
26,393
Baton Rouge, La. ADVOCATE
75,701
Lake Charles, La. AMERICAN PRESS
31,399
Monroe, La. WORLD
44,093
Shreveport, La. TIMES
114,868
Shreveport, La. JOURNAL
43,869
Bangor, Me. NEWS
79,208
Lewiston, Me. SUN
31,803
Portland, Me. TELEGRAM
105,712
Cumberland, Md. TIMES
33,441
Salisbury, Md. TIMES
25,635
Brockton, Mass. ENTERPRISE & TIMES
49,594
Fall River, Mass. HERALD-NEWS
40,258
Holyoke, Mass. TRANSCRIPT-TELEGRAM
27,020
Lawrence, Mass. EAGLE-TRIBUNE
43,410
Lowell, Mass. SUN
44,619
Lynn, Mass. ITEM-TELEGRAM NEWS
34,355
New Bedford, Mass. STANDARD-TIMES
59,258
Pittsfield, Mass. BERKSHIRE EAGLE
29,404
Quincy, Mass. PATRIOT-LEDGER
51,098
Salem, Mass. NEWS
27,002
Springfield, Mass. REPUBLICAN
115,966
Worcester, Mass. TELEGRAM
104,910
Worcester, Mass. GAZETTE
94,357
Ann Arbor, Mich. NEWS
33,162
Battle Creek, Mich. ENQUIRER & NEWS
40,139
Bay City, Mich. TIMES
39,345
Benton Harbor, Mich. NEWS-PALLADIUM
33,776
E-5
Circulation
Flint, Mich. JOURNAL
108,182
Jackson, Mich. CITIZEN PATRIOT
39,579
Kalamazoo, Mich. GAZETTE
56,655
Lansing, Mich. STATE JOURNAL
75,286
Mount Clemens, Mich. MACOMB DAILY
38,693
Muskegon, Mich. CHRONICLE
47,923
Pontiac, Mich. PRESS
69,627
Port Huron, Mich. TIMES HERALD
35,010
Royal Oak, Mich. TRIBUNE
58,052
Saginaw, Mich. NEWS
57,361
Duluth, Minn. NEWS TRIBUNE
77,464
Rochester, Minn. POST BULLETIN
28,675
Gulfport, Miss. HERALD
31,948
Jackson, Miss. CLARION LEDGER
99,491
Jackson, Miss. NEWS
54,927
Joplin, Mo. GLOBE
34,591
St. Joseph, Mo. NEWS-PRESS
50,255
Springfield, Mo. NEWS & LEADER
73,245
Billings, Mont. GAZETTE
51,055
Great Falls, Mont. TRIBUNE
44,091
Lincoln, Nebr. JOURNAL-STAR
57,011
Omaha, Nebr. WORLD-HERALD
273,599
Las Vegas, Nev. REVIEW-JOURNAL
48,977
Las Vegas, Nev. SUN
26,883
Reno, Nev. STATE JOURNAL
30,347
Manchester, N.H. SUNDAY NEWS
45,730
Asbury Park, N.J. PRESS
52,245
Atlantic City, N.J. PRESS
58,702
Camden, N.J. COURIER-POST
99,700
Hackensack, N.J. RECORD
137,868
Jersey City, N.J. JOURNAL
92,433
Morristown, N.J. DAILY RECORD
32,528
Newark, N.J. NEWS
427,240
Newark, N.J. STAR-LEDGER
390,627
Circulation
Akron, Ohio BEACON JOURNAL
193,287
Canton, Ohio REPOSITORY
82,710
Elyria, Ohio CHRONICLE-TELEGRAM
27,789
Hamilton, Ohio JOURNAL-NEWS
27,374
Lima, Ohio NEWS
46,100
Lorain, Ohio JOURNAL
32,291
Mansfield, Ohio NEWS-JOURNAL
42,880
Springfield, Ohio NEWS-SUN
42,118
Steubenville, Ohio HERALD-STAR
31,190
Youngstown, Ohio VINDICATOR
147,389
Zanesville, Ohio TIMES RECORDER
31,316
Tulsa, Okla. WORLD
169,415
Tulsa, Okla. TRIBUNE
79,031
Eugene, Ore. REGISTER GUARD
48,290
Salem, Ore. STATESMAN
32,348
Allentown, Pa. CALL
85,606
Allentown, Pa. CHRONICLE
111,707
Altoona, Pa. MIRROR
33,864
Beaver, Pa. COUNTY TIMES
31,202
Bethlehem, Pa. GLOBE-TIMES
30,785
Butler, Pa. EAGLE
25,224
Chester, Pa. DELAWARE COUNTY TIMES
46,876
Easton, Pa. EXPRESS
49,372
Erie, Pa. TIMES-NEWS
87,771
Harrisburg, Pa. PATRIOT-NEWS
161,086
Johnstown, Pa. TRIBUNE-DEMOCRAT
59,001
Lancaster, Pa. NEWS
102,008
Lebanon, Pa. NEWS
25,542
McKeesport, Pa. NEWS
37,627
Norristown, Pa. TIMES-HERALD
29,704
Pottsville, Pa. REPUBLICAN
27,307
Reading, Pa. EAGLE
79,725
Reading, Pa. TIMES
40,071
Scranton, Pa. TIMES
55,872
Wilkes-Barre, Pa. TIMES-LEADER, NEWS
52,417
Wilkes-Barre, Pa. SUNDAY INDEPENDENT
49,996
Williamsport, Pa. GRIT
986,844
Williamsport, Pa. SUN-GAZETTE
30,416
York, Pa. DISPATCH
42,056
York, Pa. GAZETTE & DAILY
38,146
-7-
Circulation
Pawtucket, R.I. TIMES
38,836
Woonsocket, R.I. CALL
29,084
Anderson, S.C. INDEPENDENT
52,579
Charleston, S.C. NEWS & COURIER
82,608
Columbia, S.C. STATE
108,914
Columbia, S.C. RECORD
29,738
Greenville, S.C. NEWS
92,647
Rapid City, S.D. JOURNAL
30,487
Sioux Falls, S.D. ARGUS-LEADER
54,724
Chattanooga, Tenn. TIMES
86,562
Chattanooga, Tenn. NEWS-FREE PRESS
60,897
Kingsport, Tenn. TIMES-NEWS
26,133
Knoxville, Tenn. NEWS-SENTINEL
150,032
Knoxville, Tenn. JOURNAL
66,422
Memphis, Tenn. COMMERCIAL APPEAL
268,515
Memphis, Tenn. PRESS-SCIMITAR
133,258
Nashville, Tenn. TENNESSEAN
222,693
Nashville, Tenn. BANNER
99,525
Abilene, Tex. REPORTER-NEWS
50,024
Amarillo, Tex. NEWS - GLOBE
79,280
Austin, Tex. AMERICAN-STATESMAN
65,496
Beaumont, Tex. ENTERPRISE
75,959
Beaumont, Texas JOURNAL
24,858
Corpus Christi, Tex. CALLER-TIMES
78,121
El Paso, Tex. TIMES
82,650
Lubbock, Tex. AVALANCHE-JOURNAL
72,969
Odessa, Tex. AMERICAN
35,431
Port Arthur, Tex. NEWS
28,115
San Angelo, Tex. STANDARD-TIMES
40,883
San Antonio, Tex. LIGHT
135,836
San Antonio, Tex. EXPRESS-NEWS
102,470
Tyler, Tex. COURIER-TIMES-TELEGRAPH
29,698
Waco, Tex. TRIBUNE-HERALD
48,503
Wichita Falls, Tex. TIMES
45,039
Ogden, Utah STANDARD-EXAMINER
37,558
Salt Lake City, Utah TRIBUNE
190,454
Salt Lake City, Utah DESERT NEWS
89,141
Burlington, Vt. FREE PRESS
36,468
Bristol, Va. HERALD COURIER
28,373
Lynchburg, Va. NEWS
30,286
Newport News, Va. PRESS
67,654
Norfolk, Va. VIRGINIAN-PILOT
165,920
Norfolk, Va. LEDGER-STAR
105,148
-8-
Circulation
Richmond, Va. TIMES-DISPATCH
197,387
Richmond, Va. NEWS LEADER
126,574
Roanoke, Va. TIMES
98,473
Everett, Wash. HERALD
33,651
Spokane, Wash. SPOKESMAN-REVIEW
129,741
Tacoma, Wash. TRIBUNE & LEDGER
85,785
Vancouver, Wash. COLUMBIAN
28,491
Yakima, Wash. HERALD
35,129
Beckley, W. Va. POST-HERALD
28,506
Bluefield, W. Va., DAILY TELEGRAPH
35,216
Charleston, W. Va. MAIL
106,402
Clarksburg, W. Va. EXPONENTTELEGRAM
36,211
Huntington, W.Va. HERALD-ADVERTISER
59,263
Parkesburg, W. Va. NEWS
31,346
Wheeling, W. Va. NEWS-REGISTER
57,065
Appleton, Wisc. POST-CRESCENT
45,354
Green Bay, Wisc. PRESS GAZETTE
52,170
Janesville, Wisc. GAZETTE
26,645
Kenosha, Wisc. NEWS
27,395
La Crosse, Wisc. TRIBUNE
33,427
Madison, Wisc. STATE JOURNAL
101,564
Oshkosh, Wisc. NORTHWESTERN
27,181
Racine, Wisc. BULLETIN
36,923
Sheboygan, Wisc. PRESS
29,275