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This file contains:
From Gordon Strachan to H.R. Haldeman. This document discusses Malek's visit to California. 1 pg. [Subject: Campaign] [Memo], 7/31/1972
From Lyn Nofziger to Bob Halden . RE: Communications Media Report. 3 pgs. [Subject: White House Staff] [Memo], 7/24/1972
From Lyn Nofziger to Clark MacGregor, Jeb Magruder, Fred Malek, Bob Mardian, Bob Haldeman. RE: Los Angles County. 2 pgs. [Subject: Campaign] [Memo], 7/19/1972
From Lyn Nofziger to Bob Mardian, Fred Malek, and Jeb Magruder. RE: California Nixon Headquarters. 1 pg. [Subject: Campaign] [Memo], 7/26/1972
From Gordon Strachan to H.R. Haldeman. -- "According to Bob Brown, Floyd McKissick is unfortunately a registered Republican. 1 pg. [Subject: Campaign] [Memo], 7/31/1972
From William E. Timmons to Chuck Colson. RE: Democrats for Nixon. 1 pg. [Subject: Campaign] [Memo], 7/31/1972
From Phil Joanou. This document discusses layouts for Nixon/Agnew bumper sticker and button. 1 pg. [Subject: Campaign] [Memo], 7/29/1972
From Fred Malek to Clark MacGregor. RE: Strengthening California Campaign. 5 pgs. [Subject: Campaign] [Memo], 8/2/1972
Title: Campaign Material to Re-elect President Nixon. 10 pgs. [Subject: Campaign] [Brochure], no date
From Phil Joanou (cc: Pete Dailey). RE: Campaign Materials. 1 pg. [Subject: Campaign] [Memo], 8/4/1972
From Pat Buchanan to H.R. Haldeman and Charles Colson. This document discusses Percy his reporting that the President is in favor of "'reforms' in delegation allocation and selection." 1 pg. [Subject: Campaign] [Memo], 8/4/1972
Washington Post--"Percy Outlines Plan for Party Reform," by Lou Cannon. 1 pg. [Subject: Campaign] [Newspaper], 8/4/1972
From Pat Buchanan to Clark MacGregor and H.R. Haldeman. This document discusses the political rhetoric and use of the phrase, "I'm behind you 1000%." 1 pg. [Subject: Campaign] [Memo], 8/3/1972
From Fred Malek to Dwight Chapin. RE: Proposed Meeting of the President with the Youth Group. 1 pg. [Subject: Campaign] [Memo], 8/4/1972
From Phil Joanou (cc: Jeb Magruder and Pete Dailey). RE: Materials Distribution. 1 pg. [Subject: Campaign] [Memo], 8/2/1972
From John Ehrlichman to Bob Haldeman. RE: FYI. This document discusses Clark MacGregor speaking about strategy to the press. 2 pg. [Subject: Campaign] [Memo], 7/21/1972
From Gordon Strachan to H.R. Haldeman. This document discusses an analysis of the "situation in California." 6 pg. [Subject: Campaign] [Memo], 8/3/1972
Political Action Memorandum--HRH. This document discusses correcting limited campaign effort in California. 1 pg. [Subject: Campaign] [Memo], 7/25/1972
From Fred Malek to Clark MacGregor. RE: Progress in Strengthening the 1701 Field Organization. 9 pgs. [Subject: Campaign] [Memo], 7/28/1972
Title: Agenda - July 28. 2 pgs. [Subject: Campaign] [Other Document], 7/28/1972
Title: Agenda - July 29th. 1 pg [Subject: Campaign] [Other Document], 7/29/1972
From Rick Fore to Fred Malek. RE: Training Program. 2 pgs. [Subject: Campaign] [Memo], 7/25/1972
Title: Agenda - July 12, 1972. 2 pgs. [Subject: Campaign] [Other Document], 7/12/1972
This documents concerns the following information regarding states: electoral vote, political coordinator, approved base budget, approved supplement, store fronts, total field budget, and budget/electoral vote. 3 pgs. [Subject: Campaign] [Report], no date
From Pat Buchanan to L. Higby. This document discusses a speech by the Vice President on Labor day and the incorporation of McGovern into the speech. 1 pg. [Subject: Campaign] [Memo], 7/28/1972
From Gordon Strachan to Fred Malek. RE: "Tribune" Article. 1 pg. [Subject: Campaign] [Memo], 7/24/1972
From Bob Finch to H.R. Haldeman. RE: FYI. This document discusses the upcoming campaign in California. 2 pgs. [Subject: Campaign] [Memo], 7/26/1972
From Gordon Strachan to H.R. Haldeman. RE: "President Nixon - Now More Than Ever" instead of "President Nixon - Help Him Finish the Job." 1 pg. [Subject: Campaign] [Memo], 7/26/1972
Title: Campaign Organization Problems. This document discusses "Overall Direction," "Overall Priorities," Political Coordinators," "Programs,""Surrogates." 5 pgs. [Subject: Campaign] [Report], no date
From L. Higby to H.R. Haldeman. RE: Overtaken by Events. --"No it wasn't. It was precipitated events." 1 pg. [Subject: White House Staff] [Memo], 7/26/1972
From Pat Buchanan to H.R. Haldeman. This document discusses McGovern's candidacy, his positions, statements, and campaign. 1 pg. [Subject: Campaign] [Memo], 7/17/1972
Scholar Source Context
Document identity
localId
26146020
label
WHSF: Contested, 35-5
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26146020
sourceUrl
contentType
document
title
WHSF: Contested, 35-5
description
This file contains:
From Gordon Strachan to H.R. Haldeman. This document discusses Malek's visit to California. 1 pg. [Subject: Campaign] [Memo], 7/31/1972
From Lyn Nofziger to Bob Halden . RE: Communications Media Report. 3 pgs. [Subject: White House Staff] [Memo], 7/24/1972
From Lyn Nofziger to Clark MacGregor, Jeb Magruder, Fred Malek, Bob Mardian, Bob Haldeman. RE: Los Angles County. 2 pgs. [Subject: Campaign] [Memo], 7/19/1972
From Lyn Nofziger to Bob Mardian, Fred Malek, and Jeb Magruder. RE: California Nixon Headquarters. 1 pg. [Subject: Campaign] [Memo], 7/26/1972
From Gordon Strachan to H.R. Haldeman. -- "According to Bob Brown, Floyd McKissick is unfortunately a registered Republican. 1 pg. [Subject: Campaign] [Memo], 7/31/1972
From William E. Timmons to Chuck Colson. RE: Democrats for Nixon. 1 pg. [Subject: Campaign] [Memo], 7/31/1972
From Phil Joanou. This document discusses layouts for Nixon/Agnew bumper sticker and button. 1 pg. [Subject: Campaign] [Memo], 7/29/1972
From Fred Malek to Clark MacGregor. RE: Strengthening California Campaign. 5 pgs. [Subject: Campaign] [Memo], 8/2/1972
Title: Campaign Material to Re-elect President Nixon. 10 pgs. [Subject: Campaign] [Brochure], no date
From Phil Joanou (cc: Pete Dailey). RE: Campaign Materials. 1 pg. [Subject: Campaign] [Memo], 8/4/1972
From Pat Buchanan to H.R. Haldeman and Charles Colson. This document discusses Percy his reporting that the President is in favor of "'reforms' in delegation allocation and selection." 1 pg. [Subject: Campaign] [Memo], 8/4/1972
Washington Post--"Percy Outlines Plan for Party Reform," by Lou Cannon. 1 pg. [Subject: Campaign] [Newspaper], 8/4/1972
From Pat Buchanan to Clark MacGregor and H.R. Haldeman. This document discusses the political rhetoric and use of the phrase, "I'm behind you 1000%." 1 pg. [Subject: Campaign] [Memo], 8/3/1972
From Fred Malek to Dwight Chapin. RE: Proposed Meeting of the President with the Youth Group. 1 pg. [Subject: Campaign] [Memo], 8/4/1972
From Phil Joanou (cc: Jeb Magruder and Pete Dailey). RE: Materials Distribution. 1 pg. [Subject: Campaign] [Memo], 8/2/1972
From John Ehrlichman to Bob Haldeman. RE: FYI. This document discusses Clark MacGregor speaking about strategy to the press. 2 pg. [Subject: Campaign] [Memo], 7/21/1972
From Gordon Strachan to H.R. Haldeman. This document discusses an analysis of the "situation in California." 6 pg. [Subject: Campaign] [Memo], 8/3/1972
Political Action Memorandum--HRH. This document discusses correcting limited campaign effort in California. 1 pg. [Subject: Campaign] [Memo], 7/25/1972
From Fred Malek to Clark MacGregor. RE: Progress in Strengthening the 1701 Field Organization. 9 pgs. [Subject: Campaign] [Memo], 7/28/1972
Title: Agenda - July 28. 2 pgs. [Subject: Campaign] [Other Document], 7/28/1972
Title: Agenda - July 29th. 1 pg [Subject: Campaign] [Other Document], 7/29/1972
From Rick Fore to Fred Malek. RE: Training Program. 2 pgs. [Subject: Campaign] [Memo], 7/25/1972
Title: Agenda - July 12, 1972. 2 pgs. [Subject: Campaign] [Other Document], 7/12/1972
This documents concerns the following information regarding states: electoral vote, political coordinator, approved base budget, approved supplement, store fronts, total field budget, and budget/electoral vote. 3 pgs. [Subject: Campaign] [Report], no date
From Pat Buchanan to L. Higby. This document discusses a speech by the Vice President on Labor day and the incorporation of McGovern into the speech. 1 pg. [Subject: Campaign] [Memo], 7/28/1972
From Gordon Strachan to Fred Malek. RE: "Tribune" Article. 1 pg. [Subject: Campaign] [Memo], 7/24/1972
From Bob Finch to H.R. Haldeman. RE: FYI. This document discusses the upcoming campaign in California. 2 pgs. [Subject: Campaign] [Memo], 7/26/1972
From Gordon Strachan to H.R. Haldeman. RE: "President Nixon - Now More Than Ever" instead of "President Nixon - Help Him Finish the Job." 1 pg. [Subject: Campaign] [Memo], 7/26/1972
Title: Campaign Organization Problems. This document discusses "Overall Direction," "Overall Priorities," Political Coordinators," "Programs,""Surrogates." 5 pgs. [Subject: Campaign] [Report], no date
From L. Higby to H.R. Haldeman. RE: Overtaken by Events. --"No it wasn't. It was precipitated events." 1 pg. [Subject: White House Staff] [Memo], 7/26/1972
From Pat Buchanan to H.R. Haldeman. This document discusses McGovern's candidacy, his positions, statements, and campaign. 1 pg. [Subject: Campaign] [Memo], 7/17/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
35
5
7/31/1972
Campaign
Memo
From Gordon Strachan to H.R. Haldeman.
This document discusses Malek's visit to
California. 1 pg.
35
5
7/24/1972
White House Staff
Memo
From Lyn Nofziger to Bob Halden . RE:
Communications Media Report. 3 pgs.
35
5
7/19/1972
Campaign
Memo
From Lyn Nofziger to Clark MacGregor, Jeb
Magruder, Fred Malek, Bob Mardian, Bob
Haldeman. RE: Los Angles County. 2 pgs.
35
5
7/26/1972
Campaign
Memo
From Lyn Nofziger to Bob Mardian, Fred
Malek, and Jeb Magruder. RE: California
Nixon Headquarters. 1 pg.
Thursday, September 15, 2011
Page 1 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
35
5
7/31/1972
Campaign
Memo
From Gordon Strachan to H.R. Haldeman. --
"According to Bob Brown, Floyd McKissick
is unfortunately a registered Republican. 1 pg.
35
5
7/31/1972
Campaign
Memo
From William E. Timmons to Chuck Colson.
RE: Democrats for Nixon. 1 pg.
35
5
7/29/1972
Campaign
Memo
From Phil Joanou. This document discusses
layouts for Nixon/Agnew bumper sticker and
button. 1 pg.
35
5
8/2/1972
Campaign
Memo
From Fred Malek to Clark MacGregor. RE:
Strengthening California Campaign. 5 pgs.
35
5
Campaign
Brochure
Title: Campaign Material to Re-elect
President Nixon. 10 pgs.
Thursday, September 15, 2011
Page 2 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
35
5
8/4/1972
Campaign
Memo
From Phil Joanou (cc: Pete Dailey). RE:
Campaign Materials. 1 pg.
35
5
8/4/1972
Campaign
Memo
From Pat Buchanan to H.R. Haldeman and
Charles Colson. This document discusses
Percy his reporting that the President is in
favor of "reforms' in delegation allocation
and selection." 1 pg.
35
5
8/4/1972
Campaign
Newspaper
Washington Post--"Percy Outlines Plan for
Party Reform," by Lou Cannon. 1 pg.
35
5
8/3/1972
Campaign
Memo
From Pat Buchanan to Clark MacGregor and
H.R. Haldeman. This document discusses the
political rhetoric and use of the phrase, "I'm
behind you 1000%." 1 pg.
35
5
8/4/1972
Campaign
Memo
From Fred Malek to Dwight Chapin. RE:
Proposed Meeting of the President with the
Youth Group. 1 pg.
Thursday, September 15, 2011
Page 3 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
35
5
8/2/1972
Campaign
Memo
From Phil Joanou (cc: Jeb Magruder and
Pete Dailey). RE: Materials Distribution. 1
pg.
35
5
7/21/1972
Campaign
Memo
From John Ehrlichman to Bob Haldeman.
RE: FYI. This document discusses Clark
MacGregor speaking about strategy to the
press. 2 pg.
35
5
8/3/1972
Campaign
Memo
From Gordon Strachan to H.R. Haldeman.
This document discusses an analysis of the
"situation in California." 6 pg.
35
5
7/25/1972
Campaign
Memo
Political Action Memorandum--HRH This
document discusses correcting limited
campaign effort in California. 1 pg.
35
5
7/28/1972
Campaign
Memo
From Fred Malek to Clark MacGregor. RE:
Progress in Strengthening the 1701 Field
Organization. 9 pgs.
Thursday, September 15, 2011
Page 4 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
35
5
7/28/1972
Campaign
Other Document
Title: Agenda - July 28. 2 pgs.
35
5
7/29/1972
Campaign
Other Document
Title: Agenda - July 29th. 1 pg.
35
5
7/25/1972
Campaign
Memo
From Rick Fore to Fred Malek. RE:
Training Program. 2 pgs.
35
5
7/12/1972
Campaign
Other Document
Title: Agenda - July 12, 1972. 2 pgs.
35
5
Campaign
Report
This documents concerns the following
information regarding states: electoral vote,
political coordinator, approved base budget,
approved supplement, store fronts, total field
budget, and budget/electoral vote. 3 pgs.
Thursday, September 15, 2011
Page 5 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
35
5
7/28/1972
Campaign
Memo
From Pat Buchanan to L. Higby. This
document discusses a speech by the Vice
President on Labor day and the incorporation
of McGovern into the speech. 1 pg.
35
5
7/24/1972
Campaign
Memo
From Gordon Strachan to Fred Malek. RE:
"Tribune" Article. 1 pg.
35
5
7/26/1972
Campaign
Memo
From Bob Finch to H.R. Haldeman. RE:
FYI. This document discusses the upcoming
campaign in California. 2 pgs.
35
5
7/26/1972
Campaign
Memo
From Gordon Strachan to H.R. Haldeman.
RE: "President Nixon - Now More Than
Ever" instead of "President Nixon - Help
Him Finish the Job." 1 pg.
35
5
>
Campaign
Report
Title: Campaign Organization Problems.
This document discusses "Overall
Direction," "Overall Priorities," Political
Coordinators," "Programs," ""Surrogates." 5
pgs.
Thursday, September 15, 2011
Page 6 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
35
5
7/26/1972
White House Staff
Memo
From L. Higby to H.R. Haldeman. RE:
Overtaken by Events. -- "No it wasn't. It was
precipitated events." 1 pg.
35
5
7/17/1972
Campaign
Memo
From Pat Buchanan to H.R. Haldeman. This
document discusses McGovern's candidacy,
his positions, statements, and campaign. 1 pg.
Thursday, September 15, 2011
Page 7 of 7
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 316
Folder:
Campaign 24 Part III [Feb] July 29 - Aug. 11, [1972] [1 of
2]
Document
Disposition
153
Retain Open
154
Retain
Open
155
Retain
Close
Invasion of Privacy Memo, Chapin to HRH, 8-4-72
156
Retain
Open
157
Return
Private/Political Note, Strachan to HRH, 7-31-[72]
158
Return
Private/Political Memo, Strachan to HRH, 7-31-72
159
Return
Private/Political Memo, Timmons to Colson, 7-31-72
160
Return
Private/Political Memo, Joanou to H [HRH], 7-29-72
161
Return
Private/Political Memo, Malek to MacGnegor, 8-2-72
162
Return
Private/Political Pampheet, "Campaign Material..." n.d.
163
Return
Private/Political Memo, Joanou to H [HRH], 8-4-72
164
Retain
Open
165
Return
Private/Political Memo, Buchanan to HRH&CWC, 8-4-72
166
Retain
Open
167
Return
Private/Political Memo, Buchanan to MacGnegor & HRH, 8-3-72
168
Retain
Open
169
Retain
Open
170
Return
Private/Political Memo, Malek to Chapin, 8-4-72
171
Return
Private/Political Memo, Joanou to H [HR4], 8-2-72
172
Return
Private/Political Note, JDE to HRH, 7-21-[72]
173
Return
Private/Political Note, Strachan to HRH, 8-3-72
174
Return
Private/Political Memo, Malek to Mac Gregor, 7-28-72
175
Retain
Open
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 316
176
Return
Private/Political Memo, Highy to Buchanan, 7-28-72
177
Return
Private/Political Memo, Strachan to Malek, 7-24-72
178
Return
Private/Political Note, Finch to HRH, 7-26-[72]
179
Return
Private/Political Memo, Strachan to HRH, 7-26-72
180
Retain
Open
181
Return
Private/Political "Campaign Organization Problems," n.d.
182
Retain
Open
183
Return
Private/Political Note, Highy to HRH, 7-26-72
THE WHITE HOUSE
WASHINGTON
Date:
7/31
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Malek is in California today to
review the entire situation. He
hopes to have a report for you
later in the week. In the mean-
time, you might be interested in
Nofziger's materials.
California Committee
for the Re-election
of the President 1670 WILSHIRE BOULEVARD, LOS ANGELES, CALIFORNIA 90017 (213) 484-1330
July 24, 1972
MEMORANDUM FOR BOB HALDEMAN
FROM LYN NOFZIGER an
RE: Communications Media Report
This is a sample of our weekly Communications report.
Will send regularly.
Enclosure
WEEKLY MEDIA REPORT
CONFIDENTIAL
State of California
Week of 7/14 and 7/21
From: Jack Easton, Communications Director
1670 Wilshire Blvd, Los Angeles
NEWSPAPER COVERAGE OF CAMPAIGN:
Note L.A. TIMES editorial against Agnew.
San Francisco Examiner is using anti-Nixon slant on features.
McGovern is getting a much better shake in California than in the East. Convention
received outstanding coverage, promoting Demo interest in minorities,
blue-collar workers, women, youth, anti fat cats, etc.
TELEVISION & RADIO COVERAGE:
Good coverage of the MacGregor, Dole and Sam Jackson Press Conferences.
GOP Registration drive had good coverage.
The Nixon Newswatch now has more than 200 constant watchers.
Reporters need more advance information on our Convention in Miami. Will eat up
all your material.
Actualities on MacGregor, Dole and locals.
Our radio actualities now go to 95 stations.
CAMPAIGN'S KEY ACTIVITIES & COVERAGE:
1. Placed full page ad promoting registration in Los Angeles Times, San Francisco
Chronicle.
2. Mailed "LEAP YEAR LOLLIPOPS", a Herald -Examiner editorial, to key journalists
in plain hand addressed envelopes.
3. Press handbooks have been mailed to all County Press Chairman.
4. Registration Blitz news release mailed. Press conference covering that event.
5. News conferences with MacGregor and Dole.
6. News release announcing Hayden as Calif. Youth Chairman. CBS special, feature also.
7. Talk Show bookings for Dr. Brady, Rumsfeld, Villarreal,
8. Letters Program: 20 complaints to NBC re slanted news.
9. We need biogs and photographs of surrogates.
OPPOSITION'S KEY ACTIVITIES & COVERAGE:
1. Speculation that Congressman Schimtz (Rep - San Clemente) being considered on
Wallace ticket.
2. California O.E.O. will be investigated by Demos.
3. HEW civil rights Director Pottinger held an L.A. Press conference to announce
investigation of California schools. He did not promote the President and
the action worked against us.
Page One
Page Two
- WEEKLY MEDIA REPORT - Jack Easton, Los Angeles
PROBLEMS, NEEDS AND PLANS:
1.
Months ago we requested color chroma-keyed slides of GOP Surrogates and VIP's.
Bill Parish says nothing has been done and only has shots of MacGregor
available. Our TV people need these immediately. Please advise.
2. Obviously, our campaign would be more successful with more advance notice of
major announcements, such as decision to keep Agnew on ticket.
3. Western Airlines TV ad promoting "THE DEMOCRATIC WAY' protested. Please advise
RE possible further action. Film sent to you last week.
4. We had no advance notice about Frank Fitzsimmons regarding union support.
5. Banuelos will not go on interview shows.
6. Please send clarification on advertising by local groups.
7. Los Angeles has largest number of Jewish people this side of Brooklyn. Can
you help us WOO them?
8. Serious problems with "FAT CATS" image of GOP.
Jack Easton
Communications Director
1670 Wilshire Blvd. Los Angeles
July 24, 1972
California Committee
for the Re-election
of the President 1670 WILSHIRE BOULEVARD, LOS ANGELES, CALIFORNIA 90017 (213) 484-1330
July 19, 1972
MEMORANDUM FOR CLARK MACGREGOR
JEB MAGRUDER
FRED MALEK
BOB MARDIAN
BOB HALDEMAN
FROM
LYN NOFZIGER Rn
RE
Los Angeles County
Thought you might like to see the kind of enthusiasm
being generated in LA County.
Enclosure
Contact: Patsy von Schlegell
SCHEDULE
California Committee for the
(213) 484-1330
Re-election of the President
WILLIAM S. BANOWSKY - SPEAKING ENGAGEMENTS
1670 Wilshire Boulevard
Area Organizational meetings & Headquarters
Los Angeles, California 90017
openings
SPEAKER
DATE
EVENT
LOCATION
COMMENTS
Headcuarters
Willaim S. Banowsky
5-23
opening
Downey
150 attended
Headouarters
"
5-24
opening
Ventura
Organizational
Odyssey Restaurant
6-19
meeting
Mission Hills
approx. 400 in attendance
Area 1
Organizational
Sheraton Universal Hotel
6-20
meeting
North Hollywood
approx. 400 in attendance
A ea 1
Organizational
Mira Costa High School
365 in attendance
6-26
meeting
Manhattan Beach
Area 12
Organizational
San Pedro High School
"
6-28
meeting
San Pedro
approx. 200 in attendance
Area 12
Organizational
held at Rochelle's Convention Ctr.
11
7-6
meeting
Long Beach
(480 attended)
Area 13
Organizational
600 attended
"
7-6
meeting
Century Plaza Hotel
Area 5
Century City
Headquarters
7-7
opening
Whittier
500 attended
Organizational
"
7-8
meeting
Pasadena
140 in attendance
Area 2
Organizational
Los Angeles
350 attended
7-11
meeting
Convention Center
Area 6
Headcuarters
"
7-14
opening
Van Nuys
900 - 1,000 attended
CC: Bob Haldeman
California Committee
for the Re-election
of the President
1670 WILSH BOULEVARD, LOS ANGELES, CALIFORNIA 90017 (213) 484-1330
July 26, 1972
MEMORANDUM FOR BOB MARDIAN
FRED MALEK
JEB MAGRUDER
FROM
LYN NOFZIGER
Rn
RE
California Nixon Headquarters
As of July 25 there are 85 headquarters open in California:
Region I 25 LA County
Region II 29 9 Southern California counties
Region III 13 6 San Francisco bay counties
Region IV 18 42 Northern counties
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
July 31, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
According to Bob Brown, Floyd McKissick is unfortunately
a registered Republican.
ACTION
July 31, 1972
MEMORANDUM FOR:
CHUCK COLSON
FROM:
WILLIAM E. TIMMONS
SUBJECT:
Democrats for Nixon
1. PETER BRATTI: ] passed this to Mike Balzano last week.
Had conversation with Bratti who claims to be a "heavy" in
Italian-American community. Registered Democrat. Knows
Nelson Rockefeller, Malcom Wilson and Johnny Larmenzo (?).
Can deliver thousands of votes, he says. Knew JFK personally
and travelled country for him working cities with heavy Italian
vote. Owns construction company with offices in several cities;
specializes in marble work. Recommend Rizzo contact him
personally.
2. DAVID KENNEDY: This confirms our telephone conversation
last week. Democratic Mayor of Miami, Florida. A strong
Humphrey supporter who now wants to back the President publicly.
Rumored to be close to Governor Askew. He will not work for
other Republicans. Needs a very high level contact -- recommend
Connally call him and a staffer follow-up. Because of Kennedy's
area, I suggest he stay under wraps until the GOP Convention.
Copy to:
Clark MacGregor
H. R. Haldeman
To
Committee for the Re-election of the President
Joanou
MEMORANDUM
July 29, 1972
TO:
CORDON STRACHAN
H
FROM:
PHIL JOANOU
Attached are layouts for a Nixon/Agnew bumper
sticker and button. We would appreciate your
comments as soon as possible as we would like
to make these available to state organizations
along with the rest of the campaign material.
OK per H H 8/1
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
August 2, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
FRED MALEK
7m
SUBJECT:
Strengthening California Campaign
My two-day trip to California was quite productive, resulting in a much better
grasp of their progress and problems. I spent 3 hours Sunday night with
Gordon Luce in San Diego; spent all day Monday with Nofziger and his people
(including Bill Banofsky and Bob Monagan), and met individually with members
of the "Old Guard" on Tuesday. This latter group included Len Firestone,
Holmes Tuttle, Taft Schreiber, Waller Taylor, Jack Drown, Earl Adams,
and Asa Call. Bob Mardian spent Monday with me and was quite helpful and
constructive. This memo summarizes my conclusions and outlines the actions
planned to deal with the problems that were identified.
CONCLUSIONS
While there is room for considerable improvement, there has been reasonable
progress to date in California. They are further along than expected, par-
ticularly when compared with certain other large states. For example:
-- All County Chairmen have been appointed. In Los Angeles
County, 13 well qualified Area Chairmen have been appointed
along with over 2, 000 new Precinct Chairmen.
-- Targeted precincts have been computer identified and
prioritized in the 20 largest counties.
-- 86 storefront operating headquarters have been opened,
and they plan to have 200 by mid-September.
-- The most cost effective locations for the planned 46 tele-
phone centers will be computer selected by August 12th. These
centers will be open in late August and will cover 85% of the
vote in the State.
-- Cards are available on over 30, 000 volunteers, and they
are working toward increasing that number. At my urging they
will set volunteer targets for each County to help reach your
goal of 1 million by Labor Day.
- 2 -
Despite this progress, however, there are a number of severe problems.
These are reviewed below and my suggested solutions are outlined in the next
section.
Nofziger's Management. Everyone has said Lyn is a poor manager.
My visit confirmed this. He is working his heart out and partially succeeding
as a result of tenaciousness, a reasonably competent staff, and several strong
Area Chairmen. However, he does not have firm control of operations and
has not done a good job of delegating, setting and acting on priorities, or
giving clear direction to the staff. Lyn has the added burden of being roundly
disliked by most members of the "Old Guard. 11 All this is further complicated
by the 4 Regional Chairmen operating quite autonomously and not liking to
take direction from Lyn.
Regional Performance Spotty. It is hard to make a firm analysis after
two days, but I will offer my tentative conclusions. Packard's region
(Northern California) is regarded as the best organized of all and is re-
ceiving strong leadership from Dave. Monagan is not spending enough time
on his region, and it is the poorest. However, it is fairly stable and has only
15% of the vote, thus, not considered a major opportunity. The biggest
problems are Banofsky's region (Los Angeles County) and Orange and San
Diego Counties in McCandless' region. Los Angeles has been lagging badly
on registration results, and Banofsky is playing only a front role. San Diego
and Orange, the traditional bulwarks of the Republicans, are not developing
organization and volunteers fast enough, and McCandless is not considered
strong. This must obviously be swiftly remedied.
Reagan Domination. The campaign organization is dominated by Reagan
people, and there are few moderates or liberals and no Democrats in key cam-
paign positions. It is not a Nixon campaign, but a Reagan campaign for Nixon.
The major problem with this is that Reagan has slipped badly in popularity,
and some of this could transfer to the President. Also, it will make the re-
cruitment of volunteers from all quarters more difficult. There may be little
we can do about this, but we must address the problem.
Old Guard Dissatisfaction. Most of these men are simply rabid about
the campaign and Lyn, although most of them don't honestly know what is going
on. Nevertheless, their sniping is obviously getting to and having an impact
on the candidate, and it is also causing some divisiveness in the State. I feel
that most of their gripes result from their not being kept involved or informed.
There are numerous other problems such as materials distribution, internal
organization, and public relations. These will be dealt with, but the solutions
below relate mostly to the major troubles covered above.
**
- 3 -
RECOMMENDED ACTIONS
Most of the recommended actions have been covered with and agreed to by
both Luce and Nofziger, and I am confident we can get them implemented.
It is too late in my opinion to change leadership in the campaign. Nofziger is
the wrong man for the job, but he is not that bad and we are now stuck with
1
him. The best course of action is to shore him up. Gordon Luce cannot do
this as he is unable to devote the necessary time to the task. Therefore, I
am planning the following actions:
1. Recruit a strong management-oriented Executive Assistant for Lyn
who will really function as a Deputy, handling major problem areas and en-
suring the operation is managed properly. Lyn has agreed to this, and I have
launched a search for the man. Targeted completion date is August 15th.
2. Place a strong Regional Director over Lyn. Marvin Collins is our
best and most experienced Regional Director, although he can only give us
4 days per week. I plan to assign him only to California and really rely on
him to ensure effective program implementation. Both Lyn and Luce agree
to this, although Marvin will have to work hard to develop a productive relation-
ship with Lyn. Marvin will be trained this week and in the State next week.
3. Work directly with Regional Chairmen where necessary. With
Collins in place, we will have the capacity to bypass Lyn (with his concurrence)
to deal directly with the major problems that develop in each Region and in
some key Counties.
The addition of Collins, plus a strong Executive Assistant, will bring added
focus on the problems of Los Angeles, Orange, and San Diego Counties. In
addition, I plan the following:
1. Get Banofsky to increase from his present 25% to nearly full time on
shaping up Los Angeles County. We talked pretty hard to him, and he has
agreed to phase into this by the end of the month.
2. Ask Luce to take on a special responsibility for Orange and San
Diego Counties. McCandless does not have the strength to handle this -- Luce
does. Moreover, this would be a much more productive use of Luce's time
than his present floating role. I will try to gain agreement on this by the end
of the week.
It will be difficult to completely address the Reagan domination problem, but
the following actions will help:
- 4 -
1. Form an Executive Committee for Banofsky in Los Angeles County.
The problem is most severe here, and a broad-based and well publicized
Executive Committee would broaden the appeal to volunteers and make it
seem more like a Nixon campaign.
2. Name prominent Democrats or moderate Republicans as Co-Chairmen
in the regions and in most Counties. These posts will be largely honorary but
should have a desirable public relations impact. Lyn has agreed to start work
?
on this, and we should have results by the end of August.
The "Old Guard" disaffection is serious, but in my opinion is based more on
cosmetics than on any real understanding. Therefore, elements of my
recommendations are also cosmetic but should alleviate the problem.
1. It is imperative to show off the new team at its best, and the August 9th
Executive Committee meeting provides an excellent opportunity. Governor
Reagan expects a hard, substantive session with us at the 2-hour luncheon
preceding the meeting. All of the key leaders (50 in all) will be at the
Executive Committee meeting itself. I will work this week on a strong
presentation -- a real tour de force -- to make the desired impression.
Briefly, if you agree, it will include an overview by you on campaign strategy
and issues, a presentation by me on operating strategy and field operations
plans, and a presentation by Dailey on advertising. We would leave time for
discussion and then have the State people follow on with their operating plans
and progress.
2. Lyn has agreed to compile news clips generated at least partially
by his activity and send them bi-weekly to us and to members of the Executive
Committee. One of the biggest gripes was the lousy job they feel Lyn is doing
in this regard, and he has never sent them any clips.
3. Lyn has also agreed to submit bi-weekly progress reports to the
Executive Committee with copies to us. This should keep them informed if
the quality is halfway decent.
4. . Encourage communications from key members of the Executive Com-
mittee directly to me. If they feel someone is listening and responding in
Washington, they may diminish the crap now flowing to the White House. In
addition, I will introduce Marvin Collins to these people and have him meet
with then periodically.
5. Place key "Old Guard" members on the Los Angeles County Executive
Committee and encourage Banofsky to hold meaningful bi-weekly meetings with
them.
- 5 -
OTHER MATTERS
Several other matters were addressed that you should know about. On budgets,
I insisted that Lyn pay out of the $2. 5 million California budget for the extra
NCR sheet needed for canvassing ($10, 000) and for the Youth Fieldmen we now
support ($40, 000). He has agreed to this.
You are familiar with the $165, 000 from 1968 that Asa Call has withheld from
the campaign. I convinced Ace that he could not give it directly to Los Angeles
County since we would simply reduce their budget by that amount. He has now
agreed to give the money to us but wants to do it by buying tables for the
$1, 000 per plate dinner. This is not an ideal solution, but I will talk to Maury
Stans about this. If he objects (as I kind of do), I will try to work out a better
deal with Ace on our trip next week.
*
*
*
The above actions certainly will not solve all our problems in California, but
I feel we are on our way and will show visible results by the Convention. I
will remain close to this situation and keep you closely informed.
John N. Mitchell
cc:
H. R. Haldeman
Marvin Collins
Campaign
dent
Nixon
Now.
President
ers THE PRESIDENT
Nixon.
FOR THE worers
\
Nown
Now more than ever.
President
III
1
NIXON
22
Z-XOZ
Man
STATE
MOTOR
President Nixon, Now more thorrew
Nixon/Agnew
Campaign Materials
9A Bumper Strips. For the "Winning
Team". Vinyl, in 2 colors. Weather-proof,
easy to remove. 31/4" X 133/4".
NIXON AGNEW
Nixon
9B 13/16" Nixon/Agnew Button
2 colors. Metal Litho.
Agnew
NIXON
9C 22" X 34" Pole Sign
with the "Winning Team"
on both sides with
a paper pole.
AGNEW
PRICE SCHEDULE
CAMPAIGN
MATERIAL
5,000
1,000
500
250
100
50
12
9A Bumper Strip
200.00
45.00
27.00
-
-
-
-
9B 13/16" Button
125.00
28.00
15.00
-
-
-
-
9C Pole Sign
-
-
425.00
235.00
135.00
75.00
25.00
Message from the Campaign Director:
The campaign is upon us and it will be hard-fought-the only kind the
Republican party should ever conduct.
This catalog is an important part of that campaign, for it contains the wide
range of promotion items that you will need
all of them screened and put
together very carefully for your benefit.
Here, briefly, is how it works: Each State is given an allocation. Up to the
amount of that allocation, there is no cost involved on your part. Beyond that
allocation, there is-but then it is a cost that mass purchasing has made as
low as possible. This is a new financing approach, adopted to make things
easier for you.
You'll find ordering from this catalog to be very simple-just follow the
convenient instructions on Page 9. One suggestion, however: Before ordering,
devise a plan for your State that enables you to know exactly what items you
need, the amounts needed, and where they are to be shipped. Do that and
you'll take full advantage of our distribution system-a system we're proud
of because of its delivery time speed.
Of course, the earlier you order, the better. The best time is right now! We
must not allow complacency to enter this year's campaign. We must lose no
time in launching the great effort that will convince America that it needs
President Nixon "Now more than ever."
Clark MacGregor
Clark MacGregor
National Campaign Manager
"Now more than ever" Starts right NOW!
Campaign Winning
Materials For The Headquarters.
CAMPAIGN
HEADQUARTERS
President Nixon.
2A
NIXON
President Nixon.
Now more than ever.
2B
Nixon Now.
2C
2A 2B 2C Bumper Strips.
Vinyl, in 2 colors. Weather-proof,
easy to remove. 3½ X 133/4
1A Campaign Headquarters Kit, containing 60 pieces:
9 Banner-Brites
2 Placement Cases
Now
2E Large Nixon Poster 41"x 54".
9 Bunting
2 Sashes
catches President in dramatic,
9 Nixon Streamer-Brites
more
2 Agnew Streamers
2D
close-up pose in color.
9 Stars 'n Stripes signs
2 Auto-Tenna Flags (with rods
Color
than ever.
9 Streamers
& wooden bases)
Poster
2 Campaign signs
I Campaign Cloth
17" X 22"
2 Headquarters signs
with slogan
2G
2 Campaign caps
and photo
Nixon
of President.
Poster
17" X 22",
1B 1-3/16" Nixon Name Button.
shows a smiling
President
with campaign slogan.
President
Nixon.
Metal litho.
Nixon, B/W
1G 3" Picture
1C 1-3/16" button,
now
Button. Shows
President
more
Nixon.
1D 2½" Slogan
than
President only.
Now more
than ever.
Button. Popular size
ever
Celluloid
Nixon Now.
with slogan only.
button in color
21 Window
Poster B/W, 17"
2H Lawn Sign
1E 7/8" button,
X 22", combines
24" X 54" for the
2F Large
1F 1-3/16" button,
moving words next
Nixon
pro-Nixon family.
Banner-24" X
to informal pose
Now
Simply says "Nixon Now" in
Comes with sticks
54", features
of President Nixon
2 colors. Metal litho.
and carries cam-
slogan and
deep in thought.
paign slogan.
color photo of
President.
Nixon
Now more than ever.
President Nixon.
Now.
1I Aerial Flags. 4½ X 6",
Now
designed to fit all car antennas.
1H Car Topper in lightweight vinyl.
more than ever.
In white plastic, with 2-color
Great for holding bumper strins with
Gets To The Issues.
Materials For RALLYING Your Forces.
Literature That
3A KIT A-Corrugated, self-shipper containing 9 brochures all pre-packed
with approximately 2000 brochures.
3B KIT B-Additional material for restocking of display.
?
Issue Brochures
dent
President Nixon.
Nixon.
3C Crime
3G Environment
Now more than ever.
3D
Drugs
3H
Nowore
Foreign Policy
3E
The Economy
31
Vietnam
3F
Education
3J
Health Care
3K
The Record (General Brochure
4A Skimmers for all who want to be on top of the fun!
4B Mini-
-all Issues)
In sturdy, lightweight styrofoam. Campaign slogan on
Megaphone.
In Depth Brochures on:
hat band. Medium and large, with separate adjusters
White, flexible plastic
for all head sizes.
with 2-color slogan.
3L Agriculture
One way to be heard!
3M Older Americans
3N Spanish-Speaking Americans
30 Black Americans
Now
more than ever.
Goodwill Give-Aways!
4H Rally Sign-12" X 28", shows
President and campaign slogan in
Nixon
NOW
color. Two-sided comes with pole.
Now.
3Q Ballpoint Pens
3P Matchbooks that offer slogan,
No writer will fail to
3W
President
picture and a little inside information.
get its message.
Nixon.
Now more
A hot item.
than ever.
4C Sashes
3W 3X Window Decals
3X
President Nixon. Now more than ever.
of metallic cloth, with
Sure to brighten your
President
2-color slogan and
4E 4F Balloons, with 2-color
windows-and enlighten
Nixon.
3T Nail files with a knack for
Now more
easy-close clasp.
slogan imprint on both sides.
passers-by. 2 colors
than ever.
nailing down a vote!
round or oblong.
3S Combs, made of metal, go to
Z-XOZ
Inflate to 9"4E and 11"4F.
one's head with the message that matters.
4D Vertical
Pole Signs
on weather
resistant boards,
5½" X 21",
President Nixon. Now more
bearing "NIXON"
Nixon
in two colors.
3R Pencils that say things
Backed with
in more ways than one!
2 kleenstik for easy
3U Telephone
application on
3V Campaign Visor. Plastic,
Dialer with slogan
poles. storefront
4G 34" Pole Sign with slogan
Great Ways To Raise Funds - For Victory!
5I American Flag-
N
"Wear it proudly"
6E Key Ring has small knife
6A
"N" Lapel Pin.
-show your support
and right slogan to make it a
This one is gold for the candidate
for America.
sharp seller. Your Price $2.50
of your choice.
Your Price $1.50
Sugg. Price $3.00
Your Price .50
Sugg. Price $2.50
Sugg. Price $1.00
NIXON
5B Gold Necklace
NIXON
6C Small Nixon Pin
with picture of
tastefully tells all who you're for!
President Nixon
Silver lettering on blue background.
5A Stadium Umbrella,
for all to see.
Your Price .50 Sugg. Price $1.00
made of see-through plastic. Very
Your Price $3.00
President
Nixon.
Sugg. Price $5.00
Now more
large when opened, to better to see
than ever.
the message it carries!
NIXEIN
6B
Your Price $3.85
6D
Sugg. Price $5.95
Nixon
Pearl Nixon Pin
4-Color
Now
Wristwatch
A low-key way for women
BIDEN
SIDEN
beats for Nixon all the
to declare their preference.
Your Price .75
SIDEN
way! Features face of
5D Cufflinks
President, American flag.
Sugg. Price $1.50
5C Tie Tack. It's the shape of the
with President Nixon's
President
Unbreakable mainspring.
Nixon.
U.S. with President Nixon's
signature as 37th President
Now more
Smart red, white and
than ever.
signature clear across the country!
of the United States.
blue band. Your Price $9.00
Your Price $2.50
Your Price $1.25
Sugg. Price $15.00
Sugg. Price $5.25
Sugg. Price $2.50
Nixon
Now
President
Nixon.
Nixon
Now more
6H Tape measurer, operates
than ever.
Nixon
with spring and bears slogan.
Size it up! Your Price $1.00
Now
Sugg. Price $2.00
5E
PRESIDENT
IVER
5H Diamond-Cut Coasters.
Sters oters
Set of 4, each with slogan.
6G Tie Bar. Just the thing
Cheers! Your Price $4.95
to keep your Nixon tie-or any
Sugg. Price $6.00
other tie-in place. 2-color gold
finish. With slogan, of course.
Your Price $2.00
Sugg. Price $2.50
5F
voters
President
Nixon.
Nixon
Now more
PRESIDENT
PRESIDENT
than ever.
Now
MORE
THAN EVER
THAN IVER
6F Cuff Links
5E 5F Scarfs in 2 colors
5G Round Pin that's ideal 'round
with slogan on washable white acetate.
about now. The slogan it bears
for the man who likes Nixon!
6I Portrait of President in color on canvas
Bright way to wrap things up!
is reason why! Your Price .45
Features 2-color slogan.
with wooden frame. A dignified keepsake
Your Price $1.50
forther LAME -- - -
Wear These-And Spread The Word.
Fund Raising (cont'd.)
7A The
7D Memo pad
President's Trip to
with message
about women
NIXON
China. A pictorial
and blank
account of
President Nixon's
pages for
22
journey to China
messages
8A Belts, carrying campaign
in pocket book
about anybody.
slogan on white vinyl. Gold
form.
Your Price 45c
buckle keeps it all on the
Your Price 50c
Sugg. Price 75c
up and up! Your Price $3.00
Sugg. Price 95c
Sugg. Price $3.50
8H Football shirts in 2 colors.
S-M-L. Get on the Nixon team.
Your Price $4.00
Pres
Sugg. Price $5.50
Now
7C Billfold,
more
Pres.
than
black vinyl, puts your
ident
ever.
money where your message is.
Nixon.
Now
more
Your Price 45c
than
ever.
Now more
Nixon.
President
Sugg. Price 75c
Nixon
than ever.
Now.
8B Suspenders, in 1½"
7B Luggage/
wide elastic, show your broad
Golf Bag Tags-
President
Nixon
support of President Nixon.
2-color slogan im-
Now
Now
print with reverse
than
2-color slogan. Your Price $3.00
Nixon
side for name, ad-
Sugg. Price $6.00
dress, etc.
Now
71 Key Tags-with
Your Price 25c
2-colorsloganondur-
8D 8E Vest & Apron in very patriotic red,
Sugg. Price 40c
7E Mirror for Sun
able white plastic.
white and blue stripes on cotton.
Visor that reflects on
Your Price 75c
Slogan, too! S-M-L. Your Price $1.30
some key issues.
Sugg. Price $1.50
Sugg. Price $2.00
8G Terrific T-Shirts in white cotton,
Your Price 65c
8D
2 colors, featuring campaign slogan.
Sugg. Price $1.50
S-M-L. Your Price $3.00
Sugg. Price $3.95
Fill
President
Nixon.
Nixon
Now
Now
Now more
than ever.
8E
President
Nixon.
8F Ties, for the stylish
New
Nixon supporter.
7H Sun Glasses-dark
Campaign slogan
7F Plastic Bags.
tinted with slogan that's
silk screened
invisible towear-but will
Shopping style, displaying
right on.
catch the eye of everyone
8C Floppy Hat shows youth, has
than
slogan. Also available:
else!
Your Price $3.00
Your Price $2.00
slogan. Floppy, but never a flop.
slogan-bearing
Sugg. Price $5.00
Sugg.
Your Price $2.50
litterbags 7G
Price
How to Order
Here's where you order from:
OAK BROOK, ILLINOIS
THE REUBEN H. DONNELLEY CORP.
1. Fill out attached order form listing the items you feel you will need. Re-
2000 YORK ROAD
member it's a good idea to have a variety of basic campaign items. Don't
OAK BROOK, ILLINOIS 60521
Shift 1-8:00 A.M.-4:00 P.M. (312)
forget the fund-raising items, they're important too!
654-2000-Dan Shea
MT. VERNON, NEW YORK
Shift 2-4:00 P.M.-12:00 Midnight
THE REUBEN H. DONNELLEY CORP.
2. You can order up to 50% of your allocation before the convention and up
(312) 654-2009
669 SOUTH THIRD AVE.
Shift 3-12:00 Midnight-8:00 A.M.
MT. VERNON, NEW YORK 10550
to 90% of your allocation before October 1st. Total up all the items you
(312) 654-2009
J. Robert Wright-Account
order each time you order, and keep a running total, to make sure you don't
Executive
MT. VERNON.
Pat Moccio-Group Production
exceed your allocation. If you wish to exceed the allocation, you must pay
NEW YORK
Manager
cash for the additional items. Be sure to enclose a check with that order form.
Shift 1-8:30 A.M.-5:00 P.M. (914)
664-5009 Ext. 10-Olga Torrado
Make check payable to Finance Committee to Re-elect the President.
Shift 2-5:00 M.-12:30 A.M. (914)
OAK BROOK, ILLINOIS
664-5009-Celeste James
3. Mail your order form in the enclosed envelope to the distribution center
for your state. The map on the opposite page shows the distribution center for
each state and its address. The envelope should be sent to the person in
ELM CITY,
charge of that distribution center whose name appears on the opposite page.
NORTH CAROLINA
FULLERTON
CALIFORNIA
ELM CITY, NORTH CAROLINA
4. Be sure to include your return address. Don't use postal boxes! Use a real
THE REUBEN H. DONNELLEY CORP.
1000 DONNELLEY DRIVE
street address and please be specific.
FULLERTON, CALIFORNIA
ELM CITY, N. CAROLINA 27822
5. A return card will be sent to you once your order has been received by the
THE REUBEN H. DONNELLEY CORP.
Shifts 1 & 2-8:00 A.M.-Midnight
2337 WEST COMMONWEALTH AVE.
(919) 236-4114-Robert Putney
distribution center. This card will let you know when to expect your ship-
FULLERTON, CALIFORNIA 92633
ment of materials, so please write clearly with pressure.
Shift 1-8:00 A.M.-5:30 P.M. (714)
879-1600 Ext. 18-Sid D'Cruz
6. If you want your items shipped to different places in your state, please
fill out a separate order form for each place and include on the form the items
you want delivered there.
FULLERTON
OAK BROOK
ELM CITY
MT. VERNON
7. Please remember that the distribution center will only ship orders which
California
Illinois
North Carolina
New York
are sent in by the authorized ordering chairman in each state. Orders received
Oregon
Wisconsin
South Carolina
Pennsylvania
from anyone other than the designated person will not be honored.
Washington
Minnesota
Georgia
West Virginia
Nevada
Missouri
Florida
Ohio
Some other Do's and Don'ts
Arizona
Iowa
Alabama
Michigan
New Mexico
Kansas
Tennessee
Delaware
1. When the order is expected, tell your staff who might be concerned with
Texas
Nebraska
Mississippi
New Jersey
deliveries to be on the lookout for it.
Alaska
S. Dakota
Louisiana
Connecticut
2. Designate one person only to receive materials for the Committee. Some-
Hawaii
N. Dakota
Arkansas
Massachusetts
one who is around the office every day.
Utah
Colorado
Oklahoma
New Hampshire
3. If a delivery appears missing, don't panic, check neighbors.
Wyoming
4. Don't change an order. Cancel it-in writing. Place a new order n.writing.
Washington, D.C.
Vermont
Montana
Maryland
Rhode Island
5. Save all waybills and delivery receipts.
Idaho
Virginia
Maine
6. Check your order when it arrives. Make sure you received what you
Indiana
Kentucky
Puerto Rico
ordered.
Virgin Islands
If you need help call the man in charge of your distribution center. Only in
NO.
CAMPAIGN MATERIAL
100,000
10,000
5,000
1,000
500
250
100
50
1A
Campaign Headquarters Kit
-
-
-
-
-
-
$2,500.00
$1,350.00
$3
1B
1-3/16"
1450.00
180.00
95.00
20.50
-
-
-
-
1C
1-3/16 w/slogan
1450.00
180.00
95.00
20.50
-
-
-
-
1D
21/4"
-
350.00
180.00
35.00
18.00
-
-
-
1E
7/8 Button
1150.00
120.00
65.00
13.00
-
-
-
-
1F
1-3/16"
1450.00
180.00
95.00
20.50
15.00
-
-
-
1G
3" 4/Color Picture Button
-
-
850.00
200.00
120.00
75.00
-
-
1H
Plastic Car Top
-
-
-
580.00
310.00
168.00
80.00
44.00
11
Aerial Flags
-
-
-
50.00
28.00
16.00
-
-
2A
Bumper Strip
3,450.00
350.00
180.00
36.00
-
-
-
-
2B
Bumper Strip
3,450.00
350.00
180.00
36.00
-
-
-
-
2C
Bumper Strip
3,450.00
350.00
180.00
36.00
-
-
-
2D
Slogan Poster
-
-
1,250.00
270.00
140.00
85.00
60.00
40.00
2E
Large Nixon Poster
-
-
-
2,000.00
1,100.00
600.00
275.00
145.00
2F
Banner
-
-
-
570.00
300.00
165.00
80.00
42.00
2G
Nixon Poster
-
-
-
125.00
75.00
40.00
20.00
12.00
2H
Lawn Sign
-
-
-
-
375.00
21
Window Poster
-
-
-
125.00
75.00
40.00
20.00
12.00
3A
Kit A
-
-
-
5,000.00
2,750.00
1,400.00
600.00
325.00
3B
Kit B
-
-
-
3,500.00
1,950.00
1,000.00
425.00
225.00
3C
Crime
$23.00 per 1,000
3D
Drugs
23.00 per 1,000
3E
The Economy
23.00 per 1,000
3F
Education
23.00 per 1,000
3G
Environment
23.00 per 1,000
3H
Foreign Policy
23.00 per 1,000
31
Vietnam
23.00 per 1,000
3J
Health Care
23.00 per 1,000
3K
The Record
23.00 per 1,000
3L
Agriculture
35.00 per 1,000
3M
Older Americans
35.00 per 1,000
3N
Spanish Speaking Americans
35.00 per 1,000
30
Black Americans
100.00 per 1,000
3P
2-Color Match Books
3,050.00
330.00
175.00
35.00
-
-
-
-
3Q
Ball Point Pens
-
700.00
375.00
42.00
-
-
-
-
3R
Pencils
-
350.00
185.00
40.00
-
-
-
-
3S
Combs (metal)
-
-
-
-
250.00
140.00
60.00
32.00
3T
Nail Files
-
-
100.00
20.00
11.00
6.00
-
-
3U
Telephone Dialer
-
-
-
350.00
200.00
125.00
65.00
38.00
3V
Plastic Visor
-
800.00
425.00
90.00
48.00
28.00
-
-
3W
Window Decal
-
-
375.00
78.00
42.00
-
-
-
,
3X
Window Decal
-
-
350.00
76.00
40.00
-
-
-
4A
Skimmers
-
-
1,900.00
500.00
260.00
140.00
70.00
40.00
4B
Mini Megaphone
-
-
-
280.00
150.00
90.00
42.00
30.00
4C
Sashes
-
-
-
385.00
215.00
125.00
70.00
4D
Vertical Pole Signs
-
944.00
502.20
110.00
60.00
40.00
19.00
15.00
4E
Balloons 9"
-
271.00
160.00
34.00
18.00
10.00
-
-
4F
Balloons 11"
-
350.00
190.00
37.00
20.00
12.00
-
-
4G
Nixon Now Sign
-
-
-
650.00
375.00
200.00
100.00
60.00
4H
Rally Sign
-
-
-
1,600.00
900.00
550.00
235.00
110.00
5A
Stadium Umbrella
-
-
-
250.00
150.00
-
-
5B
Gold Necklace
-
-
-
-
-
-
350.00
200.00
5C
Tie Tack
-
-
-
-
-
-
100.00
60.00
5D
Cuff Links
-
-
-
-
-
-
250.00
160.00
5E
Scarfs
-
-
-
2,500.00
1,300.00
700.00
300.00
160.00
5F
Young Voters Scarf
-
-
1,050.00
600.00
250.00
135.00
-
2,000.00
5G
Round Pin
-
-
-
700.00
375.00
200.00
75.00
40.00
5H
Diamond Cut Coasters
-
-
-
I
-
-
400.00
225.00
51
American Flag
-
-
-
1,150.00
625.00
350.00
150.00
80.00
6A
Gold "N" Pin
-
-
-
300.00
165.00
98.00
50.00
27.00
6B
Pearl Nixon Pin
-
-
-
-
-
175.00
95.00
52.00
6C
Small Nixon Pin
-
-
-
-
-
65.00
40.00
24.00
6D
4 Color Wrist Watch
-
-
-
-
-
425.00
6E
Key Ring w/knife
-
-
-
-
-
375.00
200.00
110.00
6F
Cuff Links
-
-
-
-
500.00
275.00
150.00
80.00
6G
Tie Bar
-
-
-
850.00
450.00
250.00
125.00
75.00
6H
Tape Measurer
-
-
-
-
500.00
260.00
135.00
70.00
61
Portrait of President
-
-
-
-
-
1,100.00
600.00
7A
President Trip to China
-
-
-
500.00
250.00
135.00
60.00
35.00
7B
Luggage/Golf Tags
375.00
200.00
110.00
50.00
30.00
7C
Bill Fold
-
-
-
-
-
-
30.00
17.50
7D
Memo Pad
60.00
35.00
7E
Mirror for Sunvisor
-
-
-
500.00
275.00
150.00
75.00
40.00
7F
15" X 18" Plastic Bags
-
540.00
300.00
65.00
40.00
25.00
12.00
-
7G
8½" 11" Litter Bags
-
165.00
92.50
21.00
15.00
15.00
-
-
7H
Sunglasses
-
-
-
-
-
-
325.00
175.00
71
Key Tags
-
-
-
500.00
260.00
135.00
70.00
40.00
8A
Belts
-
-
-
-
-
-
230.00
130.00
8B
Suspenders
-
-
-
-
-
-
450.00
235.00
8C
Floppy Cloth Hat
-
I
-
2,400.00
1,350.00
700.00
300.00
165.00
8D
Vest
-
-
-
-
600.00
325.00
150.00
72.00
8E
Apron
I
-
-
-
550.00
280.00
158.00
70.00
8F
Ties
-
-
-
-
-
-
250.00
150.00
8G
T-Shirts
-
-
-
-
-
-
8H
Football Shirts
-
I
-
-
-
-
-
-
162
President
Nixon.
Now more
than ever.
PUBLISHED AND PAID FOR BY THE FINANCE COMMITTEE
TO RE ELECT THE PRESIDENT MAURICE H. STANS, CHAIRMAN.
C. LANGHORNE WASHBURN. DEPUTY CHAIRMAN, PAUL BARRICK TREASURER,
1701 PENNSYLVANIA AVENUE. N.W.. WASHINGTON D.C.
Printed in U.S.A.
Committee for the Re-election of the President
MEMORANDUM
August 4, 1972
TO:
CORDON STRACHAN
H
FROM:
PHIL JOANOU
SUBJECT:
Campaign Materials
Attached is the materials
shipped today.
CC: Pete Dailey
THE WHITE HOUSE
WASHINGTON
August 4, 1972
MEMORANDUM TO:
H. R. HALDEMAN
CHARLES COLSON
FROM:
PAT BUCHANAN
If this is true, if we have passed, through Clark, the word
we are in favor of the "reforms" in delegation allocation and
selection -- then we are doing the President a disservice.
Some 100 Congressmen have signed a letter strongly opposing
those reforms; a nasty left-right battle is shaping up; and the
President -- via this Percy story, is being dragged in on the
side of the left. Further, there is concern that Senator Scott
will use "our" floor operation to lead support in favor of the
"reforms." If Ziegler is hit on this question this morning --
does the President support the Party reforms; does he think
that the Party has been unrepresentative at its conventions - -
Ziegler should knock that down flat.
We have analyzed some of these reforms; and under them RN
would not have made it on the first ballot at Miami Beach in 1968.
But the primary thing that needs doing now, in my view, is to
kill this idea that RN is supporting the Javits-Ripon plan to
McGovernize the Party, which this Percy story leads most
politicos to believe he does.
Buchanan
W. Post
Percy Outlines Plan
August 4, 1972
for Party Reform
By Lou Cannon
under the Percy formula.
district court in a suit filed by
would have 41 in 1976, and
Washington Post Staff Writer
Presently, they have 358 dele-
the Ripon Society, which con-
Maryland's delegate strength
Illinois Sen. Charles Percy
tended that the formula vio-
gates or 26.5 per cent.
would increase from 26 to 35
opened a new beachhead yes-
lated the equal protection
Percy said he would concen-
Percy said he thought the
terday on Republican conven-
clause of the 14th Amend-
eform efforts had been faw
tion reform by proposing a
trate on the issue of improv-
ment.'
orably received at the White
formula that would sharply in-
ing the delegate representa-
The Republican National
House because he had been
crease delegate representation
tion for large states. But he
Committee has appealed the
encouraged by Clark Mac
from the nation's most popu-
said he also supported efforts
judgment, and Percy, at a
Gregor, chairman of the Nixon
lous states.
led by Rep. Tom Railsback of
news conference yesterday an
ce-election campaign. If the
"I have not considered any
Illinois aimed at increasing
noucing his proposal, urged
convention I have ever at-
the proportion of women,
the committee to drop its ap-
tended to be truly representa-
youth, elderly and minority
peal.
tive of the Republican Party
delegates at the 1976 conven-
"This appeal, unfortunately
President opposed the reform
or the American people;'
tion.
makes it seem as if Republi-
would have made known
Percy said.
All of the reform efforts
cans are not interested in re-
Gregor Percy said.
Percy's formula, if accepted
could have an impact on the
form when, in fact, serious,
But Percy, who has fre-
by the Rules Committees of
1976 political fortunes of Spiro
widespread and broad-based
quently been at odds on issues
the Republican National Com-
T. Agnew, who is considered
efforts at reform are under
with Agnew, was noncommit-
mittee and the 1972 conven-
popular in the Southern and
way," Percy said.
tal about the affect the pro-
tion, would swell the number
small Western states which
The .Percy formula stops
posed reforms would have on
of GOP delegates at the 1976
presently are represented at
short of proportional represen-
the Vice President's chances;
convention from 1,346 to 2,100.
more than proportional
tation based on population.
strength at party conventions
It would award each state
in 1976.
Most of the added delegates
would go to the big northern
Under a formula first
four delegates-at-large for
states, which are presently un-
adopted in 1948, the Republi-
each of its two senators and
der-represented in proportion
can convention awards six
two delegates for each seat in
both to population and to
bonus delegates to a state re-
the House.
party voting strength.
gardless of size if the state
To give Republican voting
The four most populated
went for the leading Republi-
strength a weight in the for-
Northern states-New York,
can candidates in the last
mula, each state would receive
Pennsylvania, Illinois and
statewide election.
an additional delegate. for
Ohio, plus-California-would
This provision was ruled un-
every 35,000 votes cast in 1972
have 707 delegates, or 33.6 per
constitutional this year by a
for the Republican presiden-
cent of the total delegates
District of Columbia federal
tial nominee or for the Repub-
lican candidate for governor
or senator or for all Republi-
can House candidates, which-
ver total is greater.
This formula would reduce
delegates for the 12 smaller
CORD
states and the District of Co-
lumbia. However, Percy said he
would "grandfather" in these
states and the District, insur-
ing them of delegate strength
in. 1976 equivalent to their del-
Rdon
egates at the 1972 convention.
The Illinois senator indi-
cated that this was a conces-
sion designed to allay the
fears of the small states, many
of which are opposing party
reform.
(The District of Columbia,
which would be entitled to
only seven delegates under
the Percy formula, would keep
its nine delegates under the
grandfather provision.
(Virginia which has 30 dele-
gates to the 1972 convention,
August 3, 1972
MEMORANDUM TO:
CLARK MACGREGOR
H. R. HALDEMAN
FROM:
PAT BUCHANAN
That line, "I'm behind you 1000%" ought not to be allowed
to slip away; it should become at least as famous as Ike's
answer to what decisions RN participated in -- "If you
give me a week, I might think of one. " In using it
against McGovern and repeatedly, we can make it a part
of the political dialogue, that even the press will keep
going.
"I'm 1000% behind you ought to become a synonym for
the prelude to pulling the rug out from under a friend.
Example: McGovern is behind Israel -- 1000% we understand.
Committee
for the Re-election
of the President 1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (200) 333-0920
August 4, 1972
MEMORANDUM FOR:
DWIGHT CHAPIN
FROM:
FRED MALEK 7m
SUBJECT:
Proposed Meeting of the President
with the Youth Group
As we discussed last night, I think it would be most beneficial, highly in-
spirational, and perhaps a good press piece for the President to meet with
a gr oup of Youth leaders from the campaign organization. Those whom I
recommend be included are:
Ken Rietz
Director of the Youth Division
Senator Bill Brock
Chairman, Congressional Advisory Board
George Gorton
College Director
Ken Smith
Speakers Bureau Director
Angie Miller
Nixonette Chairman
Angela Harris
Public Relations Director
Tom Bell
Convention Coordinator
Lea Jablonsky
Northeast Area Coordinator
Bob Podesta
Celebrity Coordinator
Tom Davis
Border States Coordinator
If such a meeting is held, I would recommend it be given some visibility as
it could have a very favorable impact on the Young Voters. It would also
demonstrate the President's concern for the youth and publicize our efforts
towards gaining the youth vote.
Since this Division reports to me, I would be glad to accompany these people
and introduce them to the President.
Please let me know whether this can be done and the appropriate time. Thank
you.
Committee for the Re-election of the President
MEMORANDUM
August 2, 1972
TO:
CORDON STRACHAN
H
FROM:
PHIL JOANOU
SUBJECT:
Materials Distribution
The campaign materials catalog will be sent to the
states on August 4 or 5. The bumper stickers and
buttons with the new slogan will be shipped August 4.
The Donnelly distribution system will be in effect
August 14, and all campaign materials will be avail-
able for shipping on that date, with two exceptions:
the framed Presidential portrait on canvas and the
headquarters kit. These two items will be available
cc: Jeb Magruder
the following week. Roanion
Pete Dailey
THE WHITE HOUSE
WASHINGTON
Date July 21
For
Bob Haldeman
From John Ehrlichman
FYI
THE WHITE HOUSE
WASHINGTON
July 21, 1972
MEMORANDUM FOR JOHN D. EHRLICHMAN pu
FROM:
John C. Whitaker
I think Clark MacGregor should talk less of our strategy,
mechanics, etc., to the press. I've seen three news leads
by Clark this week that seem bad:
- - "Nixon will win all 50 states" -- thats right, make
us overconfident.
-- "Nixon aide seeds a three-week campaign. 11 that's
right, hang our strategy out for McGovern to
react to.
-- "MacGregor asks more campaign worker money,
less TV funds. 11 -- that's right, let them know
what we are doing and tag us with a rehash of
1968 -- too much Madison Ave. jazz.
THE WHITE HOUSE
WASHINGTON
Date:
8/3/72
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Malek's analysis of the California situ-
ation is good except that it doesn't offer
solutions to the three problems men-
tioned in the July 24 action memo i.e.
Democrats on the Committee, no Demo-
cratic organization, and Nofziger will
continue to run the organization.
Committee
for the Re-election
Call Maleke
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
August 2, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
FRED MALEK 7m
SUBJECT:
Strengthening California Campaign
My two-day trip to California was quite productive, resulting in a much better
grasp of their progress and problems. I spent 3 hours Sunday night with
Gordon-Luce in San Diego; spent all day Monday with Nofziger and his people
(including Bill Banofsky and Bob Monagan), and met individually with members
of the "Old Guard" on Tuesday. This latter group included Len Firestone,
Holmes Tuttle, Taft Schreiber, Waller Taylor, Jack Drown, Earl Adams,
and Asa Call. Bob Mardian spent Monday with me and was quite helpful and
constructive. This memo summarizes my conclusions and outlines the actions
planned to deal with the problems that were identified.
CONCLUSIONS
While there is room for considerable improvement, there has been reasonable
progress to date in California. They are further along than expected, par-
ticularly when compared with certain other large states. For example:
-- All County Chairmen have been appointed. In Los Angeles
County, 13 well qualified Area Chairmen have been appointed
along with over 2, 000 new Precinct Chairmen.
-- Targeted precincts have been computer identified and
prioritized in the 20 largest counties.
-- 86 storefront operating headquarters have been opened,
and they plan to have 200 by mid-September.
-- The most cost effective locations for the planned 46 tele-
phone centers will be computer selected by August 12th. These
centers will be open in late August and will cover 85% of the
vote in the State.
-- Cards are available on over 30, 000 volunteers, and they
are working toward increasing that number. At my urging they
will set volunteer targets for each County to help reach your
goal of 1 million by Labor Day.
- 2
Despite this progress, however, there are a number of severe problems.
These are reviewed below and my suggested solutions are outlined in the next
section.
Nofziger's Management. Everyone has said Lyn is a poor manager.
My visit confirmed this. He is working his heart out and partially succeeding
as a result of tenaciousness, a reasonably competent staff, and several strong
Area Chairmen. However, he does not have firm control of operations and
has not done a good job of delegating, setting and acting on priorities, or
giving clear direction to the staff. Lyn has the added burden of being roundly
disliked by most members of the "Old Guard. 11 All this is further complicated
by the 4 Regional Chairmen operating quite autonomously and not liking to
take direction from Lyn.
Regional Performance Spotty. It is hard to make a firm analysis after
two days, but I will offer my tentative conclusions. Packard's region
(Northern California) is regarded as the best organized of all and is re-
ceiving strong leadership from Dave. Monagan is not spending enough time
on his region, and it is the poorest. However, it is fairly stable and has only
15% of the vote, thus, not considered a major opportunity. The biggest
problems are Banofsky's region (Los Angeles County) and Orange and San
Diego Counties in McCandless' region. Los Angeles has been lagging badly
on registration results, and Banofsky is playing only a front role. San Diego
and Orange, the traditional bulwarks of the Republicans, are not developing
organization and volunteers fast enough, and McCandless is not considered
strong. This must obviously be swiftly remedied.
Reagan Domination. The campaign organization is dominated by Reagan
people, and there are few moderates or liberals and no Democrats in key cam-
paign positions. It is not a Nixon campaign, but a Reagan campaign for Nixon.
The major problem with this is that Reagan has slipped badly in popularity,
and some of this could transfer to the President. Also, it will make the re-
cruitment of volunteers from all quarters more difficult. There may be little
we can do about this, but we must address the problem.
Old Guard Dissatisfaction. Most of these men are simply rabid about
the campaign and Lyn, although most of them don't honestly know what is going
on. Nevertheless, their sniping is obviously getting to and having an impact
on the candidate, and it is also causing some divisiveness in the State. I feel
that most of their gripes result from their not being kept involved or informed.
There are numerous other problems such as materials distribution, internal
organization, and public relations. These will be dealt with, but the solutions
below relate mostly to the major troubles covered above.
- 3 -
RECOMMENDED ACTIONS
Most of the recommended actions have been covered with and agreed to by
both Luce and Nofziger, and I am confident we can get them implemented.
It is too late in my opinion to change leadership in the campaign. Nofziger is
the wrong man for the job, but he is not that bad and we are now stuck with
him. The best course of action is to shore him up. Gordon Luce cannot do
this as he is unable to devote the necessary time to the task. Therefore, I
am planning the following actions:
1. Recruit a strong management-oriented Executive Assistant for Lyn
who will really function as a Deputy, handling major problem areas and en-
suring the operation is managed properly. Lyn has agreed to this, and I have
launched a Why,oty search for the Chuch man. Targeted completion date is August 15th.
2. Place a strong Regional Director over Lyn. Marvin Collins is our
best and most experienced Regional Director, although he can only give us
4 days per week. I plan to assign him only to California and really rely on
him to ensure effective program implementation. Both Lyn and Luce agree
to this, although Marvin will have to work hard to develop a productive relation-
ship with Lyn. Marvin will be trained this week and in the State next week.
3. Work directly with Regional Chairmen where necessary. With
Collins in place, we will have the capacity to bypass Lyn (with his concurrence)
to deal directly with the major problems that develop in each Region and in
some key Counties.
The addition of Collins, plus a strong Executive Assistant, will bring added
focus on the problems of Los Angeles, Orange, and San Diego Counties. In
addition, I plan the following:
1. Get Banofsky to increase from his present 25% to nearly full time on
shaping up Los Angeles County. We talked pretty hard to him, and he has
agreed to phase into this by the end of the month.
2. Ask Luce to take on a special responsibility for Orange and San
Diego Counties. McCandless does not have the strength to handle this Luce
does. Moreover, this would be a much more productive use of Luce's time
than his present floating role. I will try to gain agreement on this by the end
of the week.
It will be difficult to completely address the Reagan domination problem, but
the following actions will help:
- 4 -
1. Form an Executive Committee for Banofsky in Los Angeles County.
The problem is most severe here, and a broad-based and well publicized
Executive Committee would broaden the appeal to volunteers and make it
seem more like a Nixon campaign.
2. Name prominent Democrats or moderate Republicans as Co-Chairmen
in the regions and in most Counties. These posts will be largely honorary but
should have a desirable public relations impact. Lyn has agreed to start work
on this, and we should have results by the end of August.
The "Old Guard" disaffection is serious, but in my opinion is based more on
cosmetics than on any real understanding. Therefore, elements of my
recommendations are also cosmetic but should alleviate the problem.
1. It is imperative to show off the new team at its best, and the August 9th
Executive Committee meeting provides an excellent opportunity. Governor
Reagan expects a hard, substantive session with us at the 2-hour luncheon
preceding the meeting. All of the key leaders (50 in all) will be at the
Executive Committee meeting itself. I will work this week on a strong
presentation a real tour de force -- to make the desired impression.
Briefly, if you agree, it will include an overview by you on campaign strategy
and issues, a presentation by me on operating strategy and field operations
plans, and a presentation by Dailey on advertising. We would leave time for
discussion and then have the State people follow on with their operating plans
and progress.
2. Lyn has agreed to compile news clips generated at least partially
by his activity and send them bi-weekly to us and to members of the Executive
Committee. One of the biggest gripes was the lousy job they feel Lyn is doing
in this regard, and he has never sent them any clips.
3. Lyn has also agreed to submit bi-weekly progress reports to the
Executive Committee with copies to us. This should keep them informed if
the quality is halfway decent.
4. Encourage communications from key members of the Executive Com-
mittee directly to me. If they feel someone is listening and responding in
Washington, they may diminish the crap now flowing to the White House. In
addition, I will introduce Marvin Collins to these people and have him meet
with then periodically.
5. Place key "Old Guard" members on the Los Angeles County Executive
Committee and encourage Banofsky to hold meaningful bi-weekly meetings with
them.
- 5 -
OTHER MATTERS
Several other matters were addressed that you should know about. On budgets,
I insisted that Lyn pay out of the $2. 5 million California budget for the extra
NCR sheet needed for canvassing ($10, 000) and for the Youth Fieldmen we now
support ($40, 000). He has agreed to this.
You are familiar with the $165, 000 from 1968 that Asa Call has withheld from
the campaign. I convinced Ace that he could not give it directly to Los Angeles
County since we would simply reduce their budget by that amount. He has now
agreed to give the money to us but wants to do it by buying tables for the
$1,000 per plate dinner. This is not an ideal solution, but I will talk to Maury
Stans about this. If he objects (as I kind of do), I will try to work out a better
deal with Ace on our trip next week.
*
*
*
The above actions certainly will not solve all our problems in California, but
I feel we are on our way and will show visible results by the Convention. I
will remain close to this situation and keep you closely informed.
John N. Mitchell
cc:
H. R. Haldeman
Marvin Collins
POLITICAL ACTION MEMORANDUM
+
Our youth registration should be strongly limited to the
key states to the extent that that's practical, at least in
it
pept
the allocation of money and national resources. California
$ 200
ONG
to
is by a wide margin the first priority because of the much
can
as
greater effect there.
There should be a major concentration of external campaign
thursdy
effort in the primary states, particularly California, Oregon,
outg.
Florida, Wisconsin, and probably New York, In these states
at least, McGovern's people made a major effort during the
primary and have a lot of bumper stickers and other high
visibility items out, We have nothing, That must be corrected
within the next couple of weeks. There should be an all-out
drive on this.
We've still got to solve our California problem. There are no
Democrats on our committee, we have no Democratic organization,
and we apparently still have Nofziger still running the campaign there.
HRH
July 25, 1972
HRH:kb
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
July 28, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
FRED MALEK 7m
SUBJECT:
Progress in Strengthening the 1701
Field Organization
The purpose of this memo is to summarize progress over the past three
weeks in our efforts to strengthen the 1701 field organization and to out-
line our next steps. As you remember, when we came aboard over July
Fourth weekend, we were facing the following specific problems:
The Political Division at 1701 was disorganized and not adequately
equipped to manage the state campaign efforts.
The states had no clear understanding of what was expected of
them in the campaign and for the most part were lagging badly
in their efforts.
Several key states did not have operating organizations.
Budgets were approved for only 25 states, and the funds neces-
sary to run the campaign programs had not yet been allocated.
The volunteer and women's activities were not adequately coordi-
nated, and were not moving ahead rapidly enough.
Over the past three weeks I feel we have made good progress in addressing
the problems. While there are still weaknesses that must be addressed,
we have been able to instill a much stronger sense of urgency in the organi-
zation and the problems are beginning to yield to our efforts:
The reorganization and strengthening of the Political Division at
1701 is virtually complete.
The states now have specific instructions from us as to our cam-
paign expectations.
We have made good progress in getting operations underway in the
key states. Your visits have helped immensely to energize these
states.
- 2 -
nattre
The budget situation is almost completely resolved, and we now
advertising
have adequate funds to operate the state campaigns.
over all
budget.
We have begun to strengthen the volunteer and women's programs.
Ex ?
The next sections elaborate on the above actions in more detail, as well as
outline the remaining problems and our action plans through the convention.
STRENGTHENING OF THE POLITICAL DIVISION
The effort to bring the political division under control has been our major
undertaking over the past three weeks. In this time, we have: (a) Recruited,
evaluated, and selected seven new political coordinators (now called Regional
Director) and reallocated the states; (b) Reorganized and strengthened the
headquarters staff of the political division; and (c) Relieved me of some of
the management burden of the Voter Blocs.
(a) Regional Directors. The seven new men were selected from a list of
well over one hundred that was assembled by my recruiting staff at the
White House and numerous contacts here at 1701. I think we have found
some tough, outstanding young leaders, as described below:
who
Marvin Collins will be assigned to California only. Marvin is 38 and
briefing
formerly managed the Holton and Bush campaigns and is technically the
oncal?
best coordinator we have for grassroots campaign activities. Since he
cleared
can only give us four days a week and now lives in Austin, Texas, I felt
the optimum use of his skills would be to assign him full time to the
RR,RF
California campaign organization.
Ray Brown will be assigned to the deep South -- Arkansas, Louisiana,
Mississippi, Alabama, Georgia, and South Carolina. Ray is 36 and did
-Dent's
an outstanding job as Southeast and state citizens director in Mississippi
view
in 1968. He was also Clerk to Tom Clark at the Supreme Court in 1962-
-Loyal?
1963. You may remember him as an all American football player for
Mississippi and an outstanding defensive safety for the Colts. He is
presently a lawyer in Pascagoula, Mississippi.
Peter Sawers will be assigned to the border states -- Missouri, Kentucky,
Tennessee, North Carolina, Virginia, West Virginia, and Florida. Peter
anyst
comes highly recommended to us by Don Rumsfeld, whose congressional
witle
campàign he managed in 1966. He is 38 years old and is presently a
polesper?
highly successful partner of a management consulting firm in Chicago.
-Rums
our
see
Rick Murray is assigned Maryland, Delaware, and New Jersey. Rick is
an aggressive young man (age 33) who is presently state SBA director in
Wisconsin. He has had effective grassroots political experience, having
- 3 -
served as precinct captain, county chairman, congressional candidate,
and other roles in his home state of Wisconsin.
Gordon Gooch will be assigned New York and Pennsylvania. Gooch has
Flemming
an outstanding record in law, having been first in his law school class,
out
a clerk for Chief Justice Warren, and a partner in a leading Texas law
ny
firm. He also has excellent political experience and has proved to be
one of the outstanding men in the Administration over the past three
years as FPC General Counsel.
Tom Reed, age 49, has been a fieldman covering Texas, New Mexico,
Colorado, Arizona, and Hawaii. I have talked at length with Reed and
feel it is better to have him continue with these duties rather than
replace him with a new face. As you know, Reed is the National Com-
mitteeman from California and has had a lot of political experience over
the last ten years.
Good
Dick Richards will be our fieldman for the mountain states and the north-
west. He is presently state chairman for Utah, and was formerly
national field director for the RNC. He is 39 years old and has a wealth
of grass roots. know how.
In addition to these seven new faces, we have retained three of the pre-
vious coordinators. Al Kaupinen will cover the states he had been
working with Illinois, Connecticut, Rhode Island, Massachusetts,
Rick
New Jersey, Vermont, and Maine. Al has been doing a satisfactory
murroy
job for us and I see no reason to change his assignment. Don Mosiman
was particularly overloaded in the past and we have reduced his state
assignments to four Ohio, Michigan, Indiana, and Wisconsin.
1god
Finally, Clayton Yeutter will continue his good work with the farm states.
In order to get the new regional directors up to speed on our campaign
plans and programs, we are, as you know, bringing them into Washington
this weekend for a two day orientation and training session (the agenda is
at Tab A). After this, we will introduce them into the states, and expect
them to go to work at once.
b. Headquarters Staff. In addition to bringing on the regional directors,
we have developed a strong headquarters staff to support the field efforts.
As you remember, there was no staff three weeks ago, and one of the
chronic problems was that the staff work necessary to develop and track
programs was simply not getting done. I believe we have overcome this
problem.
Jerry Jones will be Chief of Staff and my Deputy. His job is to coordinate
4 -
staff activities and to ensure that the state programs are implemented
according to plan. As you know, Jerry was on my staff at the White
House.
Manyon Millican will be Director of Programs. Manyon is a profes-
sional campaign consultant, specializing in grass roots programs and
wer/comps.
organization. He was formerly Executive Director of the Alabama
Party and has managed numerous campaigns since he began in politics
in 1960. In addition to his responsibilities as program director, he
will develop manuals describing the materials necessary to implement
the core programs. He will also be charged with monitoring the suc-
cess of the campaign activities in the states by maintaining a central
control room where campaign management can be updated promptly
on the activities going forward in the storefronts across the country.
Rick Fore has been transferred from Magruder's planning staff and
will be Director of Training. As you know, training the state, county,
and storefront managers in canvassing techniques is critical to the
success of our grass roots efforts. To do this, Rick will have eight
field trainers who will travel continuously between now and November 7th
training state personnel. Tab B is a training schedule for the month of
August.
John Freeman will be our Director of Budgets and Financial Control.
John is an outstanding young man who assisted me in the reorganization
of the White House Personnel Office last year. His primary task will
be to control state and field headquarters expenditures against budget,
and to set up a control system with the finance division which will
help ensure that our field operations do not come in over budget, as
they did in 1968.
In addition to the above, the November Group is expected to assign us
a materials controller to ensure smooth flow of campaign materials
to state and county personnel.
C. Voter Bloc/Citizens Activities. When I assumed responsibility for
the field organization, we felt that it was important that I also continue
to oversee the Voter Bloc and Citizens activities. To make this possible,
I have delegated much of the day-to-day Voter Bloc responsibility to
Frank Herringer, my Deputy at the White House. Frank can handle the
routine Voter Bloc matters himself, and he knows when a situation
requires my personal attention. This arrangement seems to be working
well, and has been readily accepted by. the Voter Bloc Directors, who
have been assured that they can have direct access to me any time that
- 5
they really need it. This approach has enabled me to spend nearly
all of my time on field operations.
SPECIFIC DIRECTION TO STATES
As you know, the state campaign management and GOP leadership from all
states were invited to the two-day training conferences at the Mayflower
Hotel in four groups between July 6 and July 14. These meetings had not
been thoroughly planned when we came aboard, and we hastily restructured
them on a crash basis. We felt that these meetings would be critical to
our ultimate success, for not only would they provide coherent guidance to
the states as to our expectations, but also they represented the states'
first opportunity to evaluate the credibility of the new campaign management
team. I think that everyone would agree that while the meetings could have
been better had we had more time, the overall program was a complete
success. We have had much favorable comment from many of the experi-
enced state leaders, including Burdell Bixby of New York, the leadership
of Ohio, and several other state organizations.
As indicated by the agenda at Tab C, we attempted to give the state campaign
managers an overview of campaign strategy, a description of the programs
we expected them to implement, and the resources at 1701 available to assist
them. We placed great emphasis during the meetings on the need for grass
roots campaigning -- voter identification, registration, and turn out of the
people who support the President. We constantly hammered at the need for
the states to develop great numbers of volunteers to help us carry out people
to people voter contact programs. Many of the state leaders indicated to me
informally that this was the first time they had a clear idea of what the
thrust of the 1972 campaign would be and what was expected of them. Con-
sequently, I believe the sessions accomplished our objectives or providing
direction and laying down a clear charge. Also, the receptions at your
home built a feeling of camaraderie and helped develop closer and more
personal relationships with our state leadership.
GETTING OPERATIONS UNDERWAY IN KEY STATES
Campaign efforts were seriously lagging in Texas, New Jersey, Illinois,
Pennsylvania, and New York. Your visits to these states (except Texas)
have really energized the troops and created a "sense of urgency. In addi-
tion, we have made the following organizational improvements.
In New Jersey, we have appointed Harry Sears as Campaign Chairman
and have tentative agreement on an Executive Director in charge of field
operations. Sears is a state senator, is closely tied to the party and
Cahill groups, and is most impressive. He has already begun work, and
- 6 -
in our briefing sessions has been quick to catch on and most enthusiastic.
The Executive Director will be finalized in the next several days, and
both leading candidates are excellent. Sears and the Executive Director
should be able to balance the New Jersey factions and give immediate
management thrust to the New Jersey effort.
In Illinois, where Tom Houser has not measured up as a manager, we have
taken two steps. First, we have installed Bill Duval in the general
manager role in charge of day-to-day operations. Duval was formerly
special assistant to Ingersol at Borg Warner. Al Kaupinen and Jerry
Jones have worked closely with Duval and feel he is the best possible
choice given timing and the organization structure now in place in Illinois.
In addition, we have brought in a strong field director, Bill McKonkey, to
give guidance to the county campaign activities. McKonkey has run for
Congress, been an analyst at the Bureau of Budget, and was most recently
an RNC fieldman in charge of the midwest. He has been on board for two
weeks and has already made major strides in getting registration and can-
vassing activities going in the counties.
In Pennsylvania, where Specter and Bloom had not measured up and were
out of control, we have added Al Gaudiosi as Director of Field Operations.
He is a tough ethnic who ran Rizzo's campaign in Philadelphia, and we
feel he is just right to work on the difficult organizational problems we
face in that state.
In Texas, we gained agreement that a Campaign Manager would be brought
Conn.
on board as General Manager of the campaign under Eric Johnson and
de
Role
Fred Agnich. This man will be responsible for overall campaign activities,
and we hope to finalize his selection early next week. As you know, Gordon
Gooch had been locked into this, but we had to change direction yesterday.
In New York, we moved quickly to solve the budget problems which were
preventing them from organizing the campaign. In the last week and a
half, the 1970 Rockefeller organization has been put in place, and we are
beginning to move.
We have also addressed the most serious organizational problems in the
non-key states. For example, in Arkansas, Winthrop Rockefeller will
be announced as State Chairman today. This will be an honorary position.
The actual management of the campaign will come from the Vice Chairman,
Congressman Hammerschmidt, and a competent Executive Director,
Mr. Novatny. A prominent Democrat will also be named as a Vice Chairman.
In Alabama, a prominent former businessman, Richard Comer, will also
be announced as Chairman today, an Executive Director has been selected,
- 7 -
and we will appoint a prominent Democrat o-Chairman early next week.
The Kentucky team is now finalized, and Gene Goss will also be announced
as Chairman today. We expect to finalize Louisiana by the end of today
and West Virginia by Monday. In addition, as you know, Lt. Governor
Dwight has agreed to be Massachusetts Chairman and will be announced
Tuesday, along with an Executive Director.
The moves above will complete our State Chairmen, and you will have
met your commitment to the President to have them all named by the end
of July. Once the regional directors are fully operative, they should be
able to take care of the remaining problems in the non-key states.
BUDGET SITUATION
As you know, only twenty-five of the state budgets had been approved as
of July 14. These budgets covered only the minimum state political organi-
zation and did not provide for local storefronts to be used as control centers
for our voter contact programs. Also, they did not allocate funds for voter
contact activities, the absentee ballot program, ballot security efforts, and
other vital campaign activities.
Our lengthy Budget Committee meeting on July 15 went a long way toward
resolving this situation. First, you approved 15 additional state budgets.
Second, you approved a total field division budget of $12, 281, 000, including
$11. 5 million for state support, and $781, 000 for headquarters expenses.
Finally, you gave me the authority to allocate funds to each state (over
and above the "bare bones" budgets) for storefronts and other state programs
up to the budget ceiling of $11. 5 million. This provided the resources and
flexibility needed to really get things done.
We have now determined the budget supplements necessary to open the
storefront headquarters in all but ten states (see Tab D for funds allocation).
We have reviewed these budgets with the appropriate Regional Directors,
and they in turn have reviewed them with the state directors. In most
cases, we have reached agreement that the budget is adequate for the pro-
grams we are asking the states to implement.
Ten states do not yet have approved budgets (most have not been submitted),
and these include Texas and New Jersey, two of-the key states. We will
be negotiating these budgets in the next week and will have all budgets
ready for your approval by August 5.
An additional budget problem affects both the states and the Voter Blocs.
Through oversight and/or poor planning, the state budgets did not generally
- 8
provide funding for Voter Bloc activities within the states. We are in the
process of analyzing both the requirements of the various Voter Blocs and
possible sources of the necessary funds to support these requirements.
Given our overall financial situation, the Voter Bloc requests will be cut
to the bare minimum. In addition, we have scrutinized the Voter Blocs'
headquarters budgets, and squeezed them by an additional ten per cent to
provide funds for field activities and promotional materials. It will be
tight, but I am confident we will be able to adequately fund all really essen-
tial Voter Bloc programs.
VOLUNTEER AND WOMENS PROGRAMS
As you requested, I have reviewed the various programs involved in
generating volunteers -- Pat Hutar's, Voter Blocs, Canvassing, Direct
Mail, Advertising -- and I expect that with the proper coordination, we will
be able to meet or exceed your goal of 1. 000, 000 volunteers by Labor Day.
To ensure that we do this, I have assigned Stan Anderson as project manager
to coordinate the various volunteer generating activities. Stan will be
reporting his recommendations as to how we can best dove tail all of these
activities for maximum result. He will also work with our various reporting
systems to ensure that numbers of volunteers generated are reported and
kept track of.
We also expect to work a volunteer appeal into the surrogate operation, and
hope to have various convention speakers (including the President) include
a volunteer appeal in their addresses. Finally, we are planning a major
publicity program to establish the importance of door-to-door canvassing,
and the fact that this is a broad based, grass roots, "Citizens" type of cam-
paign. This will include extensive use of surrogates and celebrities on the
canvassing kick off day -- the Saturday after Labor Day. This publicity
should help us generate still more volunteers, as well as retain the enthu-
siasm of the ones we have.
In addition, we have begun planning the women's program which the President
suggested to us in San Clemente. I have asked Barbara Franklin to submit
detailed recommendations for our approach to this problem to me by the end
of this week. Our action recommendations will be submitted to you within
10 days.
Notwithstanding our substantial progress, there are several major problems
- 9 -
remaining, which we have not yet had time to adequately address. For
example:
Several key states are not yet under proper control, including
California and Pennsylvania. I plan to be in California next week
to try to come to grips with the problems, and Gordon Gooch's
first priority will be to work closely with Specter and Al Gaudiosi
to get the Pennsylvania program moving.
Our hostess/business loan a phone program has not been well
coordinated with Nancy Brataas' telephone program or our door-
to-door effort.
True?
The materials distribution system has broken down, and we are
-
not
per
I
not getting the proper quantities to the states within the required
-sound, Dailey but
delivery times.
stop Elect lenn !
I feel confident that between now and the convention we can make major
inroads on the remaining problems, and continue to develop the field
organization. However, there is obviously much yet to be done.
I expect that by the convention all state organizations will be budgeted and
operating, raining efforts will be well underway storefront operations
Tele Testly then
will be proceeding, and telephone banks will be ready to open. In addition, andivoluation sundiessing
the volunteer effort should be in high gear, and all our organization should
be functioning smoothly as a team.
These may seem like ambitious goals, but I think you have created the
sense of urgency needed to produce results and to do five or six months¹
work in two. The whole staff is really turning to, and 14 hour days and
6 day weeks are becoming commonplace. I now have a much better feeling
about our probability of success than I did three weeks ago, although we
still have a long way to go to make up the ground that was lost in the field.
Attachments
AGENDA - JULY 28
9:00
Priorities and Perspective of Campaign
Fred Malek
9:15
McGovern Campaign Organization
Rick Fore
9:30
Registration, Voter Identification and Voter
Turn Out - A1 Kaupinen
10:00
Break
10:10
Use of Computer Printouts
Dick Shriver
10:35
Telephone Operations
Nancy Brataas
11:00
Clark Mac Gregor
11:10
Absentee Ballots
Dick McAdoo
11:25
Volunteer Programs
Pat Hutar
11:50
General Discussion on Voter Contact Programs
Jerry Jones
12:15
Lunch
1:00
Presentation on Convention
Stan Anderson
1:25
Program Areas of Campaign
Jeb Magruder
1:45
Direct Mail
Bob Morgan
2:05
Advertising
Phil Joanou
2:25
Polling
Bob Teeter
2:45
Break
2:55
Surrogate Speakers and Advance Operation
Bart Porter/Bill Moeller
3:25
Communications
Ann Dore
3:45
Finance and Election Law
Bob Odell
4:05
Voter Blocs
Frank Herringer/Dan Todd/Ken Reitz
4:45
Citizens Blocs
Chuck Shearer
5:00
Summary
Fred Malek
AGENDA
July 29th
9:00
Role of Political Division
Fred Malek
9:25
Staff Support/Budgets
Jerry Jones
9:55
Registration, Voter Identification, Voter Turnout
Manyon Millican
10:30
Illinois Experience
A1 Kaupinen
10:50
Break
11:00
Administration Support
Dan Kingsley
11:15
Field Training
Rick Fore
11:30
Volunteer Recruitment
Stan Anderson/Rob Davison
12:00
Summary & General Discussion
Fred Malek
Committee
TAB B
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
July 25, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
RICK FORE
SUBJECT:
Training Program
I.
Presentation
a. Registration
b. Voter Identification
c.
Voter Turn Out
d.
Telephone Program
e.
Volunteer Recruitment (Voter Bloc Role)
II. Calendar
a. August 5-17 - Statewide Overview Training
b.
August 17-25 - Assist in securing storefront and follow-up training
c.
August 26-28 - Continued statewide overview training
d.
August 29 - Sept. 9 - Preparation for Canvass Kick-off
e.
September 9 - Oct. 1 - Storefront Training (Key States)
f.
October 1 - Nov. 1 - Statewide Get Out the Vote
?
00
November 2 - Nov. 7 - Storefront Get Out the Vote Training (Key States)
III. Schedule
a.
There should be one day intervals between meetings to allow trainers,
Regional Directors, and State Chairmen to meet and iron out
particular problems concerning the presentation for each individual
state.
b.
One day intervals also allows follow up with individual counties
within a state that might have difficulty with certain aspects
of the presentation.
C.
One day intervals allows for changes in the schedule that will
certainly occur (State Chairmen will not be available, etc.)
d.
In order to maintain one day intervals and provide maximum
cooperation with the states, eight or more field trainers will
be required.
IV. Participation by Rick Fore and Manyon Millican - We should
attend the first several meetings to offer support and critique
the trainers.
V.
Relationship between training staff, regional directors, state
chairmen, and state fieldmen - The training staff provides techni-
cal support and has no line responsibilities. The state fieldmen
will , for the most part, have less experience than national field
trainers. Therefore, the national field trainers will also provide
support to the state fieldmen.
REASONS FOR EIGHT FIELD/TRAINERS
1.
Provide imput for master control at 1701.
2.
See that all storefronts are open and functioning properly.
3.
Act as trouble shooter throughout the campaign. Mostnational
campaigns require 20 or 30 fieldmen. We will also probably
require more as the campaign wears on.
4.
Provide objective analysis of field activities not provided
by regional directors.
5.
Provide smooth and highly visible canvass kick off.
TAB C
AGENDA
July 12, 1972
9:00
Welcome - Clark MacGregor
9:15
Priorities and Perspective of the campaign - Fred Malek
9:35
McGovern Organization - Rick Fore
9:55
Registration, Voter Identification, Voter Turnout - A1 Kaupinen
10:30
BREAK
10:40
Use of Computer Print outs for Canvassing and Get-out-the-vote
Bob Morgan, Dick Shriver
11:10
Telephone Operations - Nancy Brataas
11:50
Summary - Fred Malek
12:00
LUNCHEON - Role of the RNC - Tom Evans
Presentation on Convention - Stan Anderson
1:00
Absentee Ballots - Dick McAdoo
1:15
Volunteer Programs - Pat Hutan
1:45
Voter Blocs - Frank Herringer
2:20
BREAK
2:30
Program Areas of the Campaign - Jeb Magruder
2:50
Direct Mail - Bob Morgan
3:20
Advertising - Phil Joanou
3:40
Polling - Bob Tester
4:00
Surrogate and Advance Operation - Bart Porter/Jon Foust
4:20
Communications -- Ann Dore
4:40
Finance and Election Law - Lee Nunn
5:00
Summary of Presentation - Fred Malek
5:15
Meeting Concluded
6:00 - 8:00
Reception at Clark MacCregor's home
MEETING SCHEDULE
July 13, 1972
Calif.
Conn.
Illinois
Maryland
Michigan
New York
New Jersey
Ohio
Pa.
Tex.
Wash.
BREAKFAST
CO1 ONIAL ROOM - MAYFLOWER HOTEL
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LUNCH
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C
"up A
- Jerry Jones/Rick Fore: Review of Overall Campaign Status
State Suites
up B
-
Bob Marik/ Bob Morgan: Direct Mail
up C - Nancy Brataas/Dick Shriver: Telephone and Computer
California 761
up D - Bill Stover/ Dan Piliero: Physicians & Dentists and Lawyers
Connecticut - 772
-
Agriculture
Illinois 776
- Blacks
Maryland 780
- Jewish
Michigan 788
- Labor
New Jerscy - 675
- Older Americans
New York - 672
- Overall Citizens
Ohio 688
- Spanish-Speaking
Pennsylvania - 554
- Urban Citizens
Texas 561
- Veterans
Washington - 562
- Young Voters
Note: The States will remain in their suites at the Mayflower; the Voter Blocs will go to the State
suites at the appropriate times.
Storefront/Canvassing Add-on
Total
Budget/
Electoral
Political
Approved
Approved
Store
Field
Electoral
State
Vote
Coordinator
Base Budget
Supplement
fronts
Amount
Offset
Other
Budgets
Vote
California
45
2,500,000
125
400,000
(400,000)
2,500,000
55,555
Illinois
26
Kaupinen
542,650
75
250,000
798,650
30,717
Maryland
10
Mosiman
107,785
45,000
24
47,000
200,000
20,000
x
Michigan
21
Mosiman
207,625
60
200,000
(15,000)
392,625
18,696
New Jersey
17
Mosiman
500,000E
50
170,800
670,800 E
39,458
New York
41
Jones
1,500,000
100
335,000
(91,000)
1,744,000
42,500
x
Ohio
25
Mosiman
565,000
70
200,000
(93,000)
672,000
26,880
Pennsylvania
27
Mosiman
524,000
70
237,000
(85,000)
676,000
25,037
Texas
26
Sawers
500,000E
60
207,400
707,400E
27,207
Alabama
9
Brown
40,000E
4
9,760
49,760E
5,528
x
Alaska
3
Richards
30,000
4
7,640
(4,000)
33,640
12,133
Arizona
6
Reed
40,100
5
18,300
(8,000)
50,400
8,400
Arkansas
6
Brown
40,000E
3
7,320
47,320E
7,886
Colorado
7
Reed
40,091
10
26,000
(2,500)
63,591
9,084
x
Connecticut
8
Kaupinen
100,050
25
85,400
(15,000
170,450
21,306
x
Delaware
3
Mosiman
25,000
4
10,000
35,000
11,660
Florida
17
Sawers
80,000E
15
44,900
124,900E
7,347
X
State field operating Budget approved and formerly communicated to State chairman.
State field operating Budget approved, but notification of State chairman awaiting appointment of Political Field Coordinator
or revised monthly breakdown of expenditures.
Storefront/Canvassing Add-on
Total
Budget/
Electoral
Political
Approved
Approved
Store
Field
Electoral
State
Vote
Coordinator
Base Budget
Supplement
fronts
Amount
Offset
Other
Budgets
Vote
Georgia
12
Brown
48,000
10
36,600
84,600
7,050
Hawaii
4
Reed
30,000E
4
14,640
44,640E
11,160
Idaho
4
Richards
22,500
3
10,980
33,480
8,370
Indiana
13
Mosiman
81,152
7,500
21
43,000
131,650
10,126
Iowa
3
Yeutter
39,605
15
36,600
76,205
8,455
Kansas
7
Yeutter
39,557
12
34,000
73,577
10,511
Kentucky
9
Sawers
90,000E
15
25,000
115,000E
12,777
Louisiana
10
Brown
40,000E
3
7,320
47,320E
4,732
Maine
4
Kaupinen
26,926
6
21,960
(3,000)
45,886
11,471
Massachusetts 14
Kaupinen
25,000E
6
15,000
40,000E
2,850
Minnesota
10
Yeutter
75,000
9
32,940
107,940
10,794
Mississippi
7
Brown
35,000
4
14;640
(5,000)
44,640
6,377
Missouri
12
Sawers
100,000
15
40,000
(20,000)
120,000
10,000
Montana
4
Richards
12,209
5
12,300
24,509
6,127
Nebraska
5
Yeutter
31,532
5,000
10
21,600
53,162
10,630
Nevada
3
Richards
51,565
4
0
51,565
17,188
New Hampshire 4
Kaupinen
25,000
5
18,300
43,300
4,575
Storefront/Canvassing Add-on
Total
Budget/
Electoral
Political
Approved
Approved
Store
Field
Electoral
State
Vote
Coordinator
Base Budget
Supplement
fronts
Amount
Offset
Other
Budgets
Vote
New Mexico
4
Reed
22,008
6
21,960
43,968
10,992
North Carol
na 13
80,000
14
41,240
(9,000)
112,240
8,633
North Dakota
3
Yeutter
10,000
3,000
4
14,640
27,640
9,213
Oklahoma
8
Yeutter
52,736
8
29,280
82,016
10,316
Oregon
6
Richards
99,070
9
32,940
(7,000)
125,010
20,835
Rhode Island
4
Kaupinen
12,910
3
9,000
21,910
5,428
South Carolina 8
Brown
67,300
5
18,300
(10,000)
75,600
9,450
South Dakota
4
Yeutter
22,900
4
12,000
34,900
8,725
Tennessee
10
Sawers
88,150
12
12,000
(2,000)
98,150
9,815
Utah
4
Richards
29,005
4
14,640
43,654
10,911
Vermont
x
3
Kaupinen
13,164
3
10,980
24,144
8,048
Virginia
12
75,000
12
34,000
(5,000)
104,000
8,660
Sawers
Washington
9
Richards
75,000
36,600
(7,500)
104,100
11,566
W. Virginia
6
Sawers
25,000E
8
19,520
44,520E
7,420
Wisconsin
x
11
Mosiman
117,200
17,000
Key
Cities Program
134,000
12,181
Wyoming
3
Richards
19,240
3
9,000
28,240
9,413
TOTAL
8,897,000
77,500
961
2,959,000
(761,000)
11,172,000
20,300
July 28, 1972
ADMINISTRATIVELY CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
PAT BUCHANAN
FROM:
L. HIGBY
Bob asked me to get over to you the fact that the Vice President,
in making his acceptance speech, should announce that he is going
to begin the campaign the day after Labor Day, that he hereby
serves notice that he will ask one question a day, everyday, for
the entire campaign of Senator McGovern. McGovern has left a
lot of things unanswered and he expects to put this series of questions
to him and then perhaps he would ask his first question right after his
acceptance speech.
Would you please see what you can do to get this worked into the
Vice President's acceptance speech.
LH:kb
Gordsh- 7/26 L,
ADMINISTRATIVELY CONFIDENTIAL
July 24, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
GORDON STRACHAN G
SUBJECT:
"Tribune" Article
I noticed in this morning's News Summary that you are
referred to in a "Tribune" article by Beckman in which
you are. cited as "with Malek expressing confidence that
a million volunteers will be on tap by Labor Day." That
may be accurate and a good description of your program,
but the question is whether you are now talking with
reporters.
Would you let me know?
Sure - whenever in my
judgement probably it serves won't the be too couse however, often.
which would he a mistake! oppearing gray in
at to be over secretive This conversation quote or poulted + was from
the 2 compary chonce minute
helpful.
Tred
THE WHITE HOUSE
WASHINGTON
July 26
TO: H. R. HALDEMAN
FROM: BOB FINCH
FYI
MEMORANDUM
THE WHITE HOUSE ADMINISTRATIVELY
WASHINGTON
CONFIDENTIAL
July 18, 1972
MEMORANDUM FOR:
HERBERT G. KLEIN
FROM:
ED BLECKSMITH
SUBJECT:
FYI
Roland Elliot, in correspondence, brought up a subject last week which
could have an adverse affect on the up-coming campaign in California.
Through separate phone conversations with several prominent people
from California, Roland was told that the California Campaign Committee
to Re-elect the President is a closed shop to anyone who does not have
conservative credentials. They claim that the Re-elect Committee
will have nothing to do with moderates and young people--and this
attitude prevails from volunteer mail stuffers on up. These gentlemen
attribute this position to Lyn Nofziger.
The people who expressed these sentiments include: a moderate Republican
Councilman in Los Angeles; the Executive Assistant to Congressman
Bell; the Assistant Chancellor at U.C.L.A.; and a gentleman who has
worked in California politics for 30 years and now holds a high level
appointed position here in Washington. Roland would not tell me the
names of these people, but he says that you know the latter gentleman.
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
July 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
"President Nixon - Now More Than Ever"
instead of "President Nixon - Help
Him Finish the Job"
A review of my notes of the June 2 meeting with the November
Group and discussion with Peter Dailey regarding the selection
of "President Nixon - Now More Than Ever", covered these points:
1) "Help Him Finish the Job" is a too-tired, hackneyed
slogan which has been used by so many Judges and
Congressmen;
2) "Help Him Finish the Job" was popular among those
interviewed because it was so familiar to them from
other campaigns;
3) The theme "Help Him Finish the Job" is implied and
emphasized in all the creative advertising. Dailey
says it will be one of the underlying, dominant
creative themes; and
4) "Help Him Finish the Job" doesn't shorten well --
the result is "Nixon Help" instead of "Nixon Now".
DETERMINED
TO BE AN
ADMINISTRATIVE
CONFIDENTIAL
MARKING
E.O. 12065, Section 6-102
EYES ONLY
By Ep
NARS, Date 4-6-82
Copy 1 of 2
CAMPAIGN ORGANIZATION PROBLEMS
This paper responds to your request for general problems I perceive in
the campaign organization. It is divided into four sections: (a) Overall
Direction, (b) Priorities, (c) Political Coordinators, and (d) Programs.
OVERALL DIRECTION
To my mind, the greatest problem we are experiencing at 1701 is that we
lack firm direction and consequently do not have a sense of urgency. There
seems to be great complacency with many key people spending their time
developing multitudes of programs, thinking about organization, and worst
of all, plotting to improve their own positions. All the while, precious little
is being done to actually put together the strongest possible organization in
the States and get it mobilized in a constructive fashion. This is in marked
contrast to the McGovern campaign to date which is full of young, energetic,
results-oriented people who are focusing totally on organization matters,
with considerable success.
The problem may well lie in our campaign leadership. Starting at the
top, John Mitchell is a superb political strategist and a man of consistently
sound and unflapable judgment. Moreover, he is a strong, firm, and ob-
jective decision-maker. However, he is not a charismatic, fast-moving
ass-kicking, general manager who first gives firm direction and then pushes
people relentlessly in that direction. Jeb Magruder, while a good program
manager and organizer, is also not the hard-driving, fast-mover that is
needed. In addition, the Political Coordinators are a mixed group and, as
is outlined further below, do not provide the kind of leadership that is needed.
What 1701 really needs is a field management group or campaign manager
under Mitchell who will for the most part forget about developing programs
and concentrate their total efforts on field organization, starting with voter
identification and registration. We need people who will travel the States,
ask the tough questions, impact and energize the State Chairmen, kick them
in their asses if needed, and make sure they are really moving on the right
track. This kind of firm direction and operating leadership simply does not
seem to be present.
The result is that each State Chairman is kind of doing his own thing,
is resentful of direction from Washington, and is more or less building his
own empire which may or may not be the best approach. The one thing
that I am sure of, however, is that we are not organized or fast moving,
- 2 -
and are losing ground on registration and are incredibly weak in the field
when compared with the McGovern organization.
This problem has in part been perceived, and we are now embarking on
a major new registration drive which will be the top priority of the entire
campaign organization. We intend to impart a real sense of urgency on this
to try to shake people out of their complacency, and will attempt to mobilize
our entire national and field organization for this registration drive. I
think this will have a positive effect, but I wonder whether it is the only
answer or whether it is enough to correct the major problems outlined
above.
OVERALL PRIORITIES
I sense that the campaign organization is failing to act according to
priorities. This is a feeling on my part, and not as crisply defined as are
problems in the political or program areas; but it could be an extremely
important weakness.
Priorities seem to be well enough delineated in strategic terms -- the
key states, constituent groups, etc. -- but the priorities do not appear to
carry over into how people spend their time, or where energies are placed.
For example, everyone agrees that McGoyern will be the opposition's
Buch
candidate, and has shown surprising strength. However, we do not seem
to be devoting sufficient resources to analyzing his strengths and weaknesses,
and exploring his areas of vulnerability. One would think that this would be
a top priority project but all that has surfaced thus far is a rather obvious
one-page 'analysis" that could have been prepared from reading the news-
paper.
Another example is the State Chairman situation. We go to the trouble of
carefully selecting the key states -- then several of them sit without activity
for months becuase we do not follow through and name State Chairmen.
Part of the problem is that everyone seems to be going in 50 directions
rather than selecting what is really important and pushing like hell on it.
This is aggravated by the previously described lack of urgency at 1701. The
attitude is that we have plenty of time, so there is no reason to hurry, work
long hours, or otherwise extend ourselves. Consequently, there is no follow
through on priorities no urgency to make things happen quickly.
3
POLITICAL COORDINATORS
The principal motivators of action in the field should be the five political
coordinators. However, as was mentioned above, they are at best a mixed
group.
Harry Flemming in my opinion, is very weak. The slow progress in the
development of the organization in the States is largely attributable to his
poor performance when he was the sole head of the political division.
Although his sphere of influence has been narrowed to the Southern States
(plus New York), he remains a negative force on the overall campaign.
Many persons still look to him as the "senior" political coordinator, and so
his bad judgment affects more than just the Southern States (as if that were
not enough). He seems to spend most of his time scheming and plotting on
how to improve his position with Mitchell. He spends almost no time in
the field.
Bob Mardian who has the Western States, has proved a big disappoint-
ment. Our twice-weekly meetings with Mitchell and the political coordinators
have become virtually non-productive, with Mardian and Flemming taking
up the entire time with irrelevant verbal battles. Mardian seems intent on
having the last word on every point, no matter how inane. Frankly, I do
not see how Mitchell stands it. At least Mitchell has stopped Mardian
from telling us "how we did it in Arizona in 1964
11 Mardian does
not seem to be a clear thinker or good manager. If you are concerned about
Nofziger in California, I am doubly concerned about Mardian supervising
Nofziger.
Don Mosiman has not really said or done enough for me to draw any firm
conclusions about his performance at the campaign. However, he has been
cooperative and industrious in his approach, and he appears adequate at
this point. He has a really heavy load, being entrusted with key states like
Michigan, Ohio, Pennsylvania, and New Jersey.
Al Kaupinen (New England) and Clayton Yeutter Farm States) seem adequate
enough for their present assignments, but I do not think they should be given
any additional responsibilities.
To sum up, then, it is a pretty grim picture two out of the five political
coordinators with over half the States are inadequate, in my opinion. As a
result, the campaign has been woefully slow in naming State Chairmen
- 4 -
key States such as Texas are still without Chairmen. In addition, there is
no orderly flow of information to and from the States. Communications in
the field are so fouled up that the Citizens Group Directors cannot even find
out the background of the delegates to the Convention.
I really think that the best solution to this problem is the tough one
fire Flemming and Mardian, and replace them with outstanding political
managers if they can be found. Obviously, this has to be done as quickly
as possible, but even at this late date it would be preferable to the alterna-
tive of letting them stay on and screw things up even more. I do not have
any instant ideas of who could replace Flemming and Mardian, but my bet is
that this could be solved inside of two weeks.
One more thought about the political division should be mentioned -
Mitchell seems to be relying increasingly on Fred La Rue for advice on how
to handle the political coordinators. I think Fred is very astute politically,
and is a good advisor to Mitchell. However, I think it would be a mistake to
assume that the problems in the political divison could be solved by moving
La Rue in over the existing political coordinators. Fred is a good advisor,
but I do not think anyone could manage that crew.
PROGRAMS
In my recent progress report on campaign activities, I concentrated on
the problems in the Citizens area, and outlined what I planned to do about
them. I also stated that I thought that Jeb was doing a good job, and I do.
However, I have concerns about three of his areas: national voter contact
programs, surrogates, and public relations. I discussed the understaffing
of 1701 PR in the progress report, and it is being taken care of. The other
two areas of concern are discussed briefly below.
1. National Voter Contact Programs. The national voter contact programs
include direct mail, telephone operations, and door-to-door voter canvassing,
all of which are based on computerized voter lists. If the computer tapes
containing the various lists necessary for these programs are not accurate
and are not received on time, none of these critical programs can be
executed properly. In the test run in the California Primary, the computer
tapes were neither completely accurate nor on time with resulting delays
in the start up of the telephone banks, and delivery of the direct mail (up
to three weeks late). While these deficiencies could be coped with in
California, we could not expect to overcome similar problems in eleven
key states simultaneously in October.
- 5 -
As a result of the poor showing of the national voter contact programs in
the California primary, Bob Marik and Bob Morgan have undertaken an
extensive review of their efforts. In the last week, they ha ve changed the
entire concept of the computer system from a single, centralized computer
in Illinois to a decentralized system with a number of regional computer
centers. They have also substantially redesigned the paper flow system
in an attempt to make their information usable by the door-to-door canvas-
sers, as well as by the telephone and direct mail programs. Finally, they
have selected several new vendors to supply the lists to the computer
centers.
These actions represent a fundamental change in the entire approach to
the national voter contact programs. I agree with these changes, however,
if the redesigned program does not work, we will not get another chance.
In view of past performance, I continue to be concerned about this critical
area. By the end of next week, Marik and Morgan should have a final
revised program. I intend to analyze it carefully, and make further recom-
mendations at that time.
2. Surrogates. As you know, the surrogate program has been unsatis-
factory in several respects. The principal problem is that Bart Porter is
weak, overly defensive, and in my opinion abrasive to work with. More-
over, he does not seem to be creative or a good planner, as shown by the
fact that he has not yet pulled together a long-range plan, including identi-
fication of key media areas, which surrogates should be in these areas,
with what frequency, etc. Some of the Citizens Group Directors have done
this for their own surrogates, so there is no excuse for Porter not doing
it for the major surrogates. John Whitaker is moving in on this situation
now, and I am hopeful that he will be able to straighten it out.
*
*
*
I realize that this paper has been long on problems and short on specific
solutions. However, if we can agree on the problems, I would think we
will be able to find soluti ons.
THE WHITE HOUSE
WASHINGTON
Date 7/26/72
TO:
H.R. HALDEMAN
FROM:
L. HIGBY
Overtaken by events.
No
it
THE WHITE HOUSE
WASHINGTON
July 17, 1972
MEMORANDUM TO:
H. R. HALDEMAN
FROM:
PAT BUCHANAN
Talked Friday with the Vice President; about the handling of the
McGovern candidacy between now and the Convention. It was
his feeling that we ought to use humor, not to attack hard, but
to lay out the McGovern line, the McGovern positions, the
McGovern statements, and get all of these onto the record and
to keep working on these. The approach that McGovern is a
nice, not unpatriotic, well-intentioned fellow, but one who has
taken the following positions, was basically his view. I indicated
to him, as you suggested, that the President would be talking with
him in terms of strategy when you got back from San Clemente.
On dealing with the press, I told him that it was generally the
President's thinking that we ought to pick our shots on this -- to
target our attacks, as any political dividends to be gained from
criticizing the bias of the media had been gained. Further, that
we might well draw back, as assuredly if the network favoritism
toward McGovern continues, we will have to focus on that
directly; and perhaps we ought to wait for that situation to develop.
He indicated that he had had a meeting with his own staff that
morning and they had all generally agreed that this should be the
approach. Further, that "humor" should be employed against
Mr. McGovern.
Again, in our conversation, I noted the remark that RN might be
wanting to talk with him about the handling of McGovern between
now and the convention; but he concurs fully, it appeared to me,
in the approach to make toward George M.
Buchanan