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This file contains:
From MacGregor to Haldeman RE: Democrats for Nixon advertising. 1 pg. [Subject: Campaign] [Memo], 9/14/1972
From Chapin to Haldeman RE: possible attack advertisements. 1 pg. [Subject: Campaign] [Memo], 9/16/1972
From G.S. Karalekas to Joanou RE: schedules of Democratic television commercials. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/18/1972
From Joanou, through Magruder, to MacGregor RE: advertising meetings. Advertisement flow charts for different media attached. 4 pgs. [Subject: Campaign] [Memo], 9/15/1972
From MacGregor to Malek and Magruder RE: RN's personal campaign activities. 1 pg. [Subject: Campaign] [Memo], 9/14/1972
Talking Paper generated by GS relating to campaign advising and attacks. 1 pg. [Subject: Campaign] [Other Document], 9/18/1972
From Joanou to Strachan RE: attached documents. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/8/1972
From Magruder to MacGregor RE: a previous memo from Colson discussing a news article written by Evans and Novak titled "The Connally Syndrome." Memo and column attached. 3 pgs. [Subject: Campaign] [Memo], 8/31/1972
From Colson for "9:15 Meeting Group" RE: polling numbers and other information from Sindlinger, as well as an analysis of campaign attack ads. 2 pgs. [Subject: Campaign] [Memo], 9/5/1972
From MacGregor to Colson RE: the use of the union bug in campaign material. 2 pgs. [Subject: Campaign] [Memo], 9/6/1972
From Colson to Malek RE: the use of the union bug in the Committee for the Reelection of the President letterhead. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From Strachan to Haldeman RE: the campaign roles of Pat Hutar and Barbara Franklin. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
From Magruder to MacGregor RE: the distribution of American flag lapel pins. Memos drafted by Magruder for MacGregor to his staff on the same subject attached. 10 pgs. [Subject: Campaign] [Memo], 9/15/1972
Handwritten notes generated by unknown. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Magruder RE: encouraging individuals in the campaign to wear American flag lapel pins. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Haldeman to Higby RE: an American Flag Pin project. Handwritten notes added by multiple unidentified individuals. Copy of original attached. 2 pgs. [Subject: Campaign] [Memo], 9/14/1972
From Higby to Kehrli RE: sending American flag lapel pins to staff members. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
Action Memo written by Haldeman RE: the use of American flag lapel pins by campaing speakers. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Higby to Haldeman RE: an attached memo. 1 pg. [Subject: Campaign] [Memo], no date
Action Memo written by Haldeman RE: the use of American flag lapel pins by campaing speakers. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Higby to Chapin and Colson RE: the use of American flag lapel pins by all campaign personnel and speakers. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Chapin to Haldeman RE: a campaign Celebrity TV Special. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/4/1972
From William Carruthers to Chapin RE: the results and recommendations generated on a meeting revolving around the campaign T.V. Special. Handwritten notes added by unknown. 4 pgs. [Subject: Campaign] [Memo], 8/4/1972
From Malek to Haldeman RE: sending support names from the White House directly to the states. 1 pg. [Subject: Campaign] [Memo], 9/8/1972
From Strachan to Rob Davison RE: the use of White House approval and support names. 1 pg. [Subject: Campaign] [Memo], 8/25/1972
From Strachan to Haldeman RE: using a White House Support list to elicit funds or volunteers for the campaign. Previous information on the use of White House support names attached. 8 pgs. [Subject: Campaign] [Memo], 8/16/1972
From Timmons to Haldeman RE: attendance at a campaign planning group meeting. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
From Strachan to Haldeman RE: budget problems to raise at a meeting. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From Peter H. Dailey, through Magruder, to MacGregor RE: the advertising budget for the Committee for the Re-election of the President. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 8/15/1972
Action Memo for a political meeting generated by Haldeman RE: names for a key state assignment and lists of states with Senate races in 1972. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
Action Memo generated by Haldeman RE: RN's availability and personal campaigning. 2 pgs. [Subject: Campaign] [Memo], 8/16/1972
From Malek to Haldeman RE: the visibility of Mexican Americans in the presidential campaign. 2 pgs. [Subject: Campaign] [Memo], 8/11/1972
From RN to Haldeman RE: potential campaign strategies. Handwritten notes added by unknown. 4 pgs. [Subject: Campaign] [Memo], 8/12/1972
From Malek to Haldeman RE: attached information on a youth registration drive. Handwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From Higby to Strachan RE: a failed youth voter registration drive. Handwritten notes added by unknown. Duplicate attached. 2 pgs. [Subject: Campaign] [Memo], 8/20/1972
From Ken Rietz to Haldeman RE: the results of a Young Voters for the President Voter Registration Drive. Literature from the event attached. 20 pgs. [Subject: Campaign] [Memo], 8/17/1972
From Strachan to Haldeman RE: an attached document. 1 pg. [Subject: Campaign] [Memo], 9/2/1972
From Magruder to Haldeman RE: a "Washington Post" article authored by Lou Cannon on the surrogate program of the 1972 Republican presidential campaign. News article in question attached with handwritten notes. 3 pgs. [Subject: Campaign] [Memo], 9/2/1972
Action Memo for a political meeting generated by Haldeman RE: names for a key state assignment and lists of states with Senate races in 1972. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
From Haldeman to Colson RE: campaign strategies to use against McGovern, particularly in the foreign policy arena. 2 pgs. [Subject: Campaign] [Memo], 9/6/1972
From Strachan to Higby RE: the decision not to use billboards in the campaign. 1 pg. [Subject: Campaign] [Report], 9/8/1972
From MacGregor, through Strachan, to Haldeman RE: attached information. 1 pg. [Subject: Campaign] [Memo], 9/8/1972
From Malek to MacGregor RE: carrying the military vote. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
From Strachan to Haldeman RE: debates between campaign spokesmen. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From Magruder to MacGregor RE: the use of speakers at major events, with the possibility of debating prominent Democrats. 2 pgs. [Subject: Campaign] [Memo], 8/31/1972
Scholar Source Context
Document identity
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26146026
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WHSF: Contested, 36-3
core
doc
dtoType
document
citationUrl
pageCount
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Source metadata
id
26146026
sourceUrl
contentType
document
title
WHSF: Contested, 36-3
description
This file contains:
From MacGregor to Haldeman RE: Democrats for Nixon advertising. 1 pg. [Subject: Campaign] [Memo], 9/14/1972
From Chapin to Haldeman RE: possible attack advertisements. 1 pg. [Subject: Campaign] [Memo], 9/16/1972
From G.S. Karalekas to Joanou RE: schedules of Democratic television commercials. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/18/1972
From Joanou, through Magruder, to MacGregor RE: advertising meetings. Advertisement flow charts for different media attached. 4 pgs. [Subject: Campaign] [Memo], 9/15/1972
From MacGregor to Malek and Magruder RE: RN's personal campaign activities. 1 pg. [Subject: Campaign] [Memo], 9/14/1972
Talking Paper generated by GS relating to campaign advising and attacks. 1 pg. [Subject: Campaign] [Other Document], 9/18/1972
From Joanou to Strachan RE: attached documents. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/8/1972
From Magruder to MacGregor RE: a previous memo from Colson discussing a news article written by Evans and Novak titled "The Connally Syndrome." Memo and column attached. 3 pgs. [Subject: Campaign] [Memo], 8/31/1972
From Colson for "9:15 Meeting Group" RE: polling numbers and other information from Sindlinger, as well as an analysis of campaign attack ads. 2 pgs. [Subject: Campaign] [Memo], 9/5/1972
From MacGregor to Colson RE: the use of the union bug in campaign material. 2 pgs. [Subject: Campaign] [Memo], 9/6/1972
From Colson to Malek RE: the use of the union bug in the Committee for the Reelection of the President letterhead. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From Strachan to Haldeman RE: the campaign roles of Pat Hutar and Barbara Franklin. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
From Magruder to MacGregor RE: the distribution of American flag lapel pins. Memos drafted by Magruder for MacGregor to his staff on the same subject attached. 10 pgs. [Subject: Campaign] [Memo], 9/15/1972
Handwritten notes generated by unknown. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Magruder RE: encouraging individuals in the campaign to wear American flag lapel pins. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Haldeman to Higby RE: an American Flag Pin project. Handwritten notes added by multiple unidentified individuals. Copy of original attached. 2 pgs. [Subject: Campaign] [Memo], 9/14/1972
From Higby to Kehrli RE: sending American flag lapel pins to staff members. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
Action Memo written by Haldeman RE: the use of American flag lapel pins by campaing speakers. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Higby to Haldeman RE: an attached memo. 1 pg. [Subject: Campaign] [Memo], no date
Action Memo written by Haldeman RE: the use of American flag lapel pins by campaing speakers. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Higby to Chapin and Colson RE: the use of American flag lapel pins by all campaign personnel and speakers. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Chapin to Haldeman RE: a campaign Celebrity TV Special. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/4/1972
From William Carruthers to Chapin RE: the results and recommendations generated on a meeting revolving around the campaign T.V. Special. Handwritten notes added by unknown. 4 pgs. [Subject: Campaign] [Memo], 8/4/1972
From Malek to Haldeman RE: sending support names from the White House directly to the states. 1 pg. [Subject: Campaign] [Memo], 9/8/1972
From Strachan to Rob Davison RE: the use of White House approval and support names. 1 pg. [Subject: Campaign] [Memo], 8/25/1972
From Strachan to Haldeman RE: using a White House Support list to elicit funds or volunteers for the campaign. Previous information on the use of White House support names attached. 8 pgs. [Subject: Campaign] [Memo], 8/16/1972
From Timmons to Haldeman RE: attendance at a campaign planning group meeting. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
From Strachan to Haldeman RE: budget problems to raise at a meeting. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From Peter H. Dailey, through Magruder, to MacGregor RE: the advertising budget for the Committee for the Re-election of the President. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 8/15/1972
Action Memo for a political meeting generated by Haldeman RE: names for a key state assignment and lists of states with Senate races in 1972. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
Action Memo generated by Haldeman RE: RN's availability and personal campaigning. 2 pgs. [Subject: Campaign] [Memo], 8/16/1972
From Malek to Haldeman RE: the visibility of Mexican Americans in the presidential campaign. 2 pgs. [Subject: Campaign] [Memo], 8/11/1972
From RN to Haldeman RE: potential campaign strategies. Handwritten notes added by unknown. 4 pgs. [Subject: Campaign] [Memo], 8/12/1972
From Malek to Haldeman RE: attached information on a youth registration drive. Handwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From Higby to Strachan RE: a failed youth voter registration drive. Handwritten notes added by unknown. Duplicate attached. 2 pgs. [Subject: Campaign] [Memo], 8/20/1972
From Ken Rietz to Haldeman RE: the results of a Young Voters for the President Voter Registration Drive. Literature from the event attached. 20 pgs. [Subject: Campaign] [Memo], 8/17/1972
From Strachan to Haldeman RE: an attached document. 1 pg. [Subject: Campaign] [Memo], 9/2/1972
From Magruder to Haldeman RE: a "Washington Post" article authored by Lou Cannon on the surrogate program of the 1972 Republican presidential campaign. News article in question attached with handwritten notes. 3 pgs. [Subject: Campaign] [Memo], 9/2/1972
Action Memo for a political meeting generated by Haldeman RE: names for a key state assignment and lists of states with Senate races in 1972. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
From Haldeman to Colson RE: campaign strategies to use against McGovern, particularly in the foreign policy arena. 2 pgs. [Subject: Campaign] [Memo], 9/6/1972
From Strachan to Higby RE: the decision not to use billboards in the campaign. 1 pg. [Subject: Campaign] [Report], 9/8/1972
From MacGregor, through Strachan, to Haldeman RE: attached information. 1 pg. [Subject: Campaign] [Memo], 9/8/1972
From Malek to MacGregor RE: carrying the military vote. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
From Strachan to Haldeman RE: debates between campaign spokesmen. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From Magruder to MacGregor RE: the use of speakers at major events, with the possibility of debating prominent Democrats. 2 pgs. [Subject: Campaign] [Memo], 8/31/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
3
9/14/1972
Campaign
Memo
From MacGregor to Haldeman RE:
Democrats for Nixon advertising. 1 pg.
36
3
9/16/1972
Campaign
Memo
From Chapin to Haldeman RE: possible
attack advertisements. 1 pg.
36
3
9/18/1972
Campaign
Memo
From G.S. Karalekas to Joanou RE:
schedules of Democratic television
commercials. Handwritten note added by
unknown. 1 pg.
36
3
9/15/1972
Campaign
Memo
From Joanou, through Magruder, to
MacGregor RE: advertising meetings.
Advertisement flow charts for different
media attached. 4 pgs.
Monday, October 31, 2011
Page 1 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
3
9/14/1972
Campaign
Memo
From MacGregor to Malek and Magruder
RE: RN's personal campaign activities. 1 pg.
36
3
9/18/1972
Campaign
Other Document
"Talking Paper" generated by GS relating to
campaign advising and attacks. 1 pg.
36
3
9/8/1972
Campaign
Memo
From Joanou to Strachan RE: attached
documents. Handwritten notes added by
unknown. 1 pg.
36
3
8/31/1972
Campaign
Memo
From Magruder to MacGregor RE: a
previous memo from Colson discussing a
news article written by Evans and Novak
titled "The Connally Syndrome." Memo and
column attached. 3 pgs.
36
3
9/5/1972
Campaign
Memo
From Colson for "9:15 Meeting Group" RE:
polling numbers and other information from
Sindlinger, as well as an analysis of
campaign attack ads. 2 pgs.
Monday, October 31, 2011
Page 2 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
3
9/6/1972
Campaign
Memo
From MacGregor to Colson RE: the use of
the union bug in campaign material. 2 pgs.
36
3
9/5/1972
Campaign
Memo
From Colson to Malek RE: the use of the
union bug in the Committee for the Re-
election of the President letterhead. 1 pg.
36
3
9/11/1972
Campaign
Memo
From Strachan to Haldeman RE: the
campaign roles of Pat Hutar and Barbara
Franklin. 1 pg.
36
3
9/15/1972
Campaign
Memo
From Magruder to MacGregor RE: the
distribution of American flag lapel pins.
Memos drafted by Magruder for MacGregor
to his staff on the same subject attached. 10
pgs.
36
3
Campaign
Other Document
Handwritten notes generated by unknown. 1
pg.
Monday, October 31, 2011
Page 3 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
3
9/12/1972
Campaign
Memo
From Strachan to Magruder RE: encouraging
individuals in the campaign to wear
American flag lapel pins. 1 pg.
36
3
9/14/1972
Campaign
Memo
From Haldeman to Higby RE: an American
Flag Pin project. Handwritten notes added
by multiple unidentified individuals. Copy
of original attached. 2 pgs.
36
3
9/12/1972
Campaign
Memo
From Higby to Kehrli RE: sending American
flag lapel pins to staff members. 1 pg.
36
3
9/12/1972
Campaign
Memo
"Action Memo" written by Haldeman RE:
the use of American flag lapel pins by
campaing speakers. 1 pg.
36
3
Campaign
Memo
From Higby to Haldeman RE: an attached
memo. 1 pg.
Monday, October 31, 2011
Page 4 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
3
9/12/1972
Campaign
Memo
"Action Memo" written by Haldeman RE:
the use of American flag lapel pins by
campaing speakers. 1 pg.
36
3
9/12/1972
Campaign
Memo
From Higby to Chapin and Colson RE: the
use of American flag lapel pins by all
campaign personnel and speakers.
Handwritten note added by unknown. 1 pg.
36
3
8/4/1972
Campaign
Memo
From Chapin to Haldeman RE: a campaign
Celebrity TV Special. Handwritten notes
added by unknown. 1 pg.
36
3
8/4/1972
Campaign
Memo
From William Carruthers to Chapin RE: the
results and recommendations generated on a
meeting revolving around the campaign T.V.
Special. Handwritten notes added by
unknown. 4 pgs.
36
3
9/8/1972
Campaign
Memo
From Malek to Haldeman RE: sending
support names from the White House
directly to the states. 1 pg.
Monday, October 31, 2011
Page 5 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
3
8/25/1972
Campaign
Memo
From Strachan to Rob Davison RE: the use
of White House approval and support names.
1 pg.
36
3
8/16/1972
Campaign
Memo
From Strachan to Haldeman RE: using a
White House Support list to elicit funds or
volunteers for the campaign. Previous
information on the use of White House
support names attached. 8 pgs.
36
3
9/7/1972
Campaign
Memo
From Timmons to Haldeman RE: attendance
at a campaign planning group meeting. 1 pg.
36
3
9/6/1972
Campaign
Memo
From Strachan to Haldeman RE: budget
problems to raise at a meeting. 1 pg.
36
3
8/15/1972
Campaign
Memo
From Peter H. Dailey, through Magruder, to
MacGregor RE: the advertising budget for
the Committee for the Re-election of the
President. Handwritten notes added by
Haldeman. 2 pgs.
Monday, October 31, 2011
Page 6 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
3
9/7/1972
Campaign
Memo
"Action Memo" for a political meeting
generated by Haldeman RE: names for a key
state assignment and lists of states with
Senate races in 1972. 1 pg.
36
3
8/16/1972
Campaign
Memo
"Action Memo" generated by Haldeman RE:
RN's availability and personal campaigning.
2 pgs.
36
3
8/11/1972
Campaign
Memo
From Malek to Haldeman RE: the visibility
of Mexican Americans in the presidential
campaign. 2 pgs.
36
3
8/12/1972
Campaign
Memo
From RN to Haldeman RE: potential
campaign strategies. Handwritten notes
added by unknown. 4 pgs.
36
3
9/5/1972
Campaign
Memo
From Malek to Haldeman RE: attached
information on a youth registration drive.
Handwritten note added by Haldeman. 1 pg.
Monday, October 31, 2011
Page 7 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
3
8/20/1972
Campaign
Memo
From Higby to Strachan RE: a failed youth
voter registration drive. Handwritten notes
added by unknown. Duplicate attached. 2
pgs.
36
3
8/17/1972
Campaign
Memo
From Ken Rietz to Haldeman RE: the results
of a Young Voters for the President Voter
Registration Drive. Literature from the event
attached. 20 pgs.
36
3
9/2/1972
Campaign
Memo
From Strachan to Haldeman RE: an attached
document. 1 pg.
36
3
9/2/1972
Campaign
Memo
From Magruder to Haldeman RE: a
"Washington Post" article authored by Lou
Cannon on the surrogate program of the
1972 Republican presidential campaign.
News article in question attached with
handwritten notes. 3 pgs.
36
3
9/7/1972
Campaign
Memo
"Action Memo" for a political meeting
generated by Haldeman RE: names for a key
state assignment and lists of states with
Senate races in 1972. 1 pg.
Monday, October 31, 2011
Page 8 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
3
9/6/1972
Campaign
Memo
From Haldeman to Colson RE: campaign
strategies to use against McGovern,
particularly in the foreign policy arena. 2 pgs.
36
3
9/8/1972
Campaign
Report
From Strachan to Higby RE: the decision not
to use billboards in the campaign. 1 pg.
36
3
9/8/1972
Campaign
Memo
From MacGregor, through Strachan, to
Haldeman RE: attached information. 1 pg.
36
3
9/7/1972
Campaign
Memo
From Malek to MacGregor RE: carrying the
military vote. 1 pg.
36
3
9/5/1972
Campaign
Memo
From Strachan to Haldeman RE: debates
between campaign spokesmen. 1 pg.
Monday, October 31, 2011
Page 9 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
3
8/31/1972
Campaign
Memo
From Magruder to MacGregor RE: the use of
speakers at major events, with the possibility
of debating prominent Democrats. 2 pgs.
Monday, October 31, 2011
Page 10 of 10
OR
Committee for the Re-election of the President
MEMORANDUM
September 14, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
CLARK MacGREGOR
CM
SUBJECT:
Revisions in Democrats for Nixon
Advertising Plan
Should it be John Connally's wish, and should you agree, I would
concur in a deferral from the week beginning September 18th to
the week beginning September 25th of all but the two Connally
five-minute TV presentations.
I continue to feel strongly that no later than the week beginning
Monday, September 25th we should go with the remainder of the
"credibility" Democrats for Nixon advertising program which was
originally agreed to be used during the week beginning September
18th.
Obviously, I would prefer that we go ahead as originally planned,
agreed upon in my office Wednesday afternoon at a Budget Meeting
attended by Maurice Stans, Jeb Magruder, Pete Dailey, Phil Joanou,
and others, and presented to the President at Camp David Wednesday
evening.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 16, 1972
2:30 p.m.
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
DWIGHT L. CHAPIN
At John Ehrlichman's request, I showed him the three
Democratic attack ads and the two Connally 5-minute
spots. These are the three attack ads shown to the Nixon
State Chairmen and Republican National Committee last
Tuesday and, along with the Connally spots, to the Colson
9:15 attack meeting this morning.
John thought the attack ads were very good. Regarding the
Connally take, he felt strongly the press conference was far
better than the other.
NOVEMBER
GROUP
INC.
Date: 9/18/72
CC:
P. Dailey
M. Lesser
TO:
P. Joanou
B. Novelli
S. Willis
E. Fitzpatrick
B. Taylor
FROM:
G. S. Karalekas
P. Levins
S. Woodson
O. Kobziar
M. Giagrande
SUBJECT:
"Competitive Info"
K. Dean
S. O'Leary
Local Democratic Candidates
J. Sommers
RUSH - BY TELECOPIER = 9 A.M.
According to two major Rep firms, local Democratic
Candidates in selected markets are requesting that
stations schedule their commercials either adjacent
to or back-to-back with the President's commercials
as soon as We begin making our buys.
They don't want to be "associated" with McGovern and
feel that it would be "helpful" for them to be "near"
the President's messages.
This "intelligence" was prompted by my 9/5/72 "Policy/
Procedures Letter" to each station noting that We did
not want McGovern or local Democratic candidate
commercials scheduled adjacent to the President's
announcements.
Grdon but not too 8AK meanifful where
untill Interesting we find out who Arte and -
, THIRD AVENUE
EW YORK, N.Y. 10022
2) 752-3500
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
September 15, 1972
MEMORANDUM
MEMORANDUM TO:
THE HONORABLE CLARK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
PHIL JOANOU
SUBJECT:
Advertising Decision Meetings
Budget meetings will be held each Monday. afternoon
to decide on markets, weights, and dollars for the
following Monday.
Bob Teeter will supply research information prior
to the budget meeting. In attendance at the meeting
will be you, Maurice Stans, Jeb Magruder, Fred Malek,
Pete Dailey, and Phil Joanou. We will, of course,
keep appropriate White House staff informed of any
decisions reached in these meetings.
Decisions should be finalized on Monday afternoon and
the information transmitted to the November Group
Media Department. The attached flow charts indicate
the steps necessary for them to execute the plan from
that point.
CC: Pete Dailey
OPERATIONAL FLOW CHART
SPOT TV/SPOT RADIO
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
MEDIA
CHECKS/
BUDGET
AUTHORIZATION
CERTIFICATIONS
REVIEW
FINANCE
WASHINGTON
NOVEMBER
MEDIA
BUYING
REQUEST
COMPLETE
BUY
STATION
STRATEGY
GROUP
SPECS
AVAILS
BUYS
SHEETS
IMPLEMENTA-
SESSION
ACCT. GROUP
TRAFFIC
TION
SCHEDULING
STOCK
SCHEDULING
AUTHORIZATION
CHECK/
INSTRUCTIONS
SHIPMENT
TAPE
DIGISONICS
DISTRIBUTORS
(TV ONLY)
AIR
FREIGHT
OPERATIONAL FLOW CHART
NETWORK TV
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
BUDGET
CHECKS/
MEDIA
REVIEW
CERTIFICATIONS
AUTHORIZATION
FINANCE
NOVEMBER
NETWORK
WASHINGTON
MEDIA
CONFIRM
GROUP
IMPLEMENTATION
STRATEGY
ACCT. GROUP
BUYS
SESSION
TRAFFIC
SCHEDULING
STOCK
SCHEDULING
AUTHORIZATION
CHECK/
INSTRUCTIONS
SHIPMENT
TAPE
DISTRIBUTORS
DIGISONICS
AIR
FREIGHT
OPERATIONAL FLOW CHART
NEWSPAPERS
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
BUREAU
ADVERTISING
MEDIA
BUDGET
CHECKS/
AUTHORIZATION
REVIEW
CERTIFICATION
FINANCE
WASHINGTON
NOVEMBER
MEDIA
BUYING
BUY
INSERTION
NEWSPAPER
STRATEGY
GROUP
SPECS
APPROVAL
ORDER
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SCHEDULING
MAT/PROOF
COPY
MATERIALS
AUTHORIZATION
SHIPPED
PRODUCTION
ASSIGNMENT
AIR FREIGHT
ENGRAVER
Committee for the Re-election of the President
MEMORANDUM
September 14, 1972
MEMORANDUM FOR:
RED MALEK
JEB MAGRUDER
FROM:
CLARK MacGREGOR
SUBJECT:
The President's Campaign Schedule
There will be no statements made by anyone at 1701 and 1730 about the
President's schedule for his own personal campaigning. All such
announcements will be made through Ron Ziegler at the White House.
At the Camp David dinner September 13th a very productive and
lengthy discussion was held about the President's personal plans
in the campaign. No final decisions were made beyond September 27th.
The President remains flexible and very positive about his partici-
pation. We should avoid all speculation about where the President
will go and when.
cc. Al Abrahams
TALKING PAPER FOR POLITICAL MEETING
RE: State Advisers; VP Advertising; General Attack
1) Senior Advisers
Have the Senior Advisers for the
Key States prepared the necessary reports?
2) VP Advertising
What type of advertising, if any,
should be used for the Vice President?
3) General Attack
For the next seven weeks, should
there be just one major issue per week that all surrogates
are using or should the Colson 9:15 meeting continue to
program day-to-day responses to what McGovern is saying?
GS
9/18/72
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
September 8, 1972
MEMORANDUM
TO:
GORDON STRACHAN
# S Phil 9/11
FROM:
PHIL JOANOU
SUBJECT:
Youth Poster
Attached for your approval is a brochure/poster for
use by Ken Reitz in the Youth Division.
CC: Pete Dailey
OK have for not format reviewed copy
Stracher
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
August 31, 1972
MEMORANDUM FOR:
CLARK MACGREGOR
FROM:
JEB S. MAGRUDER
SUBJECT:
Evans and Novak Column
"The Connally Syndrome"
In Chuck Colson's memo of August 25 (copy attached), he indicated
that the Connally people felt that 1701 was responsible for the
information in the recent Evans and Novak article, "The Connally
Syndrome " Upon checking both with George Christian, DFN and the
people here in the political and press areas, I am confident that
no one at 1701 discussed this subject with Evans and Novak.
George Christian feels that much of the article came from Senator
Tower. He feels that the New York matter dealing with Procaccino
resulted from a meeting Connally had with Bixby. As far as the
Tennessee situation, Christian feels that this was picked up by
Evans and Novak at the Convention. As you know, both. you and I have
discussed the Virginia situation with Dortch Warriner and Gerry Beemis
and at Colson's suggestion, Jack Marsh worked with the Virginia
people to reach an amicable solution. This was accomplished and we
anticipate no further problem in Virginia.
As far as Charles Snider is concerned, we were not aware that he was
approached by the Democrats for Nixon. It is my understanding that
he was actually approached by Chuck Colson and his dealings with DFN
were through Chuck's office.
CC: Chuck Colson
August 25, 1972
MEMORANDUM FOR:
CLARK MACGREGOR
FROM:
CHARLES COLSON
SUBJECT:
Attached Evans and Novak Column
I don't know whether you've noticed the Evans and Novak column
attached, but it really very viciously and unfairly zings Connally --
unfairly because I was the man responsible for Procaccino, not
Connally. It is also vicious because it makes Connally appear
inept and unwanted.
Some of Connally's people have the very strong suspicion that this
could have only come from 1701. It couldn't have come from
Rockefeller's people alone because it refers to the Tennessee and
Virginia situations which were known only to Connally and to people
at 1701. It also would not have come from the Rockefeller people
since Rockefeller and Connally met in New York and came off
with a very satisfactory resolution of their differences on the
Procaccino situation. Simply by process of elimination, one
would have to suspect at least that someone at 1701 was involved
in this story.
This is the kind of thing that as you know goes on in a campaign.
There is probably no way to stop it, but we damn well ought to try
because it is very counter-productive and creates animosities that
can be damaging as hell in the campaign. I think it is well worth
having someone look into.
Rowland Evans and Robert Novak
The Connally Syndrome
MIAMI BEACH-The bi-
politics, he knew nothing
M case in point is Vir-
Connally has suffered
zarre choice of the politi-
about Procaccino, who ran
ginia, where Democratic
other reverses. He quietly
cally discredited Mario Pro-
an inept campaign for
Sen. William Spong, fearful
offered R campaign job to
caccino to head John B.
mayor of New York in 1969:
that Sen. George McGovern
Charles Snider, Gov. George
Connally's Democrats for
So Connally accepted with
may defeat his re-election
Wallace's aborted 1972 presi-
Nixon in New York explains
out question a recommenda-
bid, has disassociated him-
dential campaign manager.
why party leaders attending
tion to make Procaccino
self from McGovern's presi-
Snider was willing but
the Republican national con-
vice chairman of his New
dential campaign. With a
asked Wallace's permission.
vention are so much less en-
York operation (with Con-
full-blown Connally opera-
Wallace said no.
thusiastic than President
nally himself as chairman).
tion in Virginia, other mod-
For Connally. these set-
Nixon over the burgeoning
When they learned this, Mr.
erate Democrats such as
backs could damage what
Connally operation.
Nixon's New York political
Attorney General Andrew
White House aides are com-
Connally's campaign to
operatives bluntly informed
Miller might hang their
vinced is his long-range
Connally that Procaccino
hats on the Democrats for
course: A change in party
m o e anti-McGovern
was a "laughing stock" with-
Nixon pole and ride out a
registration, a high post in a
Democrats behind Mr. Nix-
on's re-election campaign
out influence or organiza-
Nixon landslide.
second Nixon administration
has run into SO much Repub-
tion: The solution: Connally
"We don't want to let the
(probably secretary of state)
quickly named half a dozen
Andy Millers off the hook,"
and a run for the 1976 Re-
lican opposition that Clark
other "vice chairmen," di-
one Virginia Republican
publican presidential nomi-
MacGregor, the President's
minishing Procaccino's visi-
leader here told us, "and
nation:
campaign manager; has is.
bility.
that's what Connally would
Connally confronts not
sued confidential orders bar.
do." The upshot: An an-
only organizational obsta-
ring the Connally operation
CONNALLY'S worst prob-
nouncement that Sidney
cles in his pro-Nixon cam-
from states where Republi-
leins are in the South,
Kellam, long-time conserva-
paign but also growing hos-
can leaders do not want
where some Republican
tive Democratic leader in
tility from ambitious Repub-
him.
leaders bitterly complain his
Virginia Beach, would be
licans beginning to regard
Thus, in endless political
discussions filling time here,
Democtais for Nixon under-
Democrats for Nixon vice
him as a threat to their own
mine their party building ef-
chairman was quietly re-
ascent. In Texas, Sen. John
there is disenchantment CS-
versed. Connally will avoid
Tower has fought partisan
pecially strong in the South
forts,
the Old Dominion.
battles against Connally for
-about conservative Demo.
With Connally remaining
a decade and would scareely
crat Connally, With Mr.
à Democrat, and backing the
REPUBLICAN leaders in
welcome him as Mr. Repub-
Nixon holding a staggering
Texas Democratic ticket ex.
Tennessee also have locked
lican in Texas. Even worse,
lead, these party leaders
cept for Mr. Nixon, South-
the door on Connally, send-
with Connally backing Tow.
say, Connally is damaging
ern party leaders make no
ing this ultimatum to Mac-
er's Democratic opponent
the Republican Party in
secret here that they see his
Gregor: If John Connally
for the Senate (Barefoot
Democrats for Nixon as an
sets foot in Tennessee. the
their states.
Sanders), Tower's infimates
The Procaccino case is
easy out for prominent
result will be a psychologi-
fear Connally's ticket-split-
symbolic. With Texan Con-
Southerners to avoid the
cal disaster for the Republi-
ting campaign in Texas.
hally lacking even rudimen-
hard political choice of turn-
call organization. unde-
tary knowledge of New York
ing Republican.
(ented statewide since 1964.
1272, Pubitshers-Hall Fundicate
THE WHITE HOUSE
H
WASHINGTON
September 5, 1972
MEMORANDUM FOR:
9:15 MEETING GROUP
FROM:
CHARLES COLSON
As I mentioned last Saturday, Sindlinger is doing continuous polling
and every three to four days he develops current poll data. Last
week, during the period that we were mounting an intensive attack
on McGovern, he (McGovern) continued to decline. In fact, during
the week of August 28, McGovern declined to the lowest point yet
in the campaign. 56,3% of the people said they would vote for
President Nixon, 21.5% for McGovern and the balance undecided.
Those are of all people who plan to vote and who are registered.
Over the weekend, from September I through 4, McGovern gained
from 21.5% to 25.1%. The President also gained, but relatively
less, from 56. 3% to 57.6%. It is now demonstrable, looking at
the Sindlinger poll data from the Democratic Convention to date,
that McGovern has declined while he has been on the defensive
during the Eagleton matter, during the Ramsey Clark visit to
North Vietna, during the Salinger affair, during the Republican
Convention and during the week of our sustained counter-attack
last week.
Over the weekend, our counter-attack was very weak. The only
major news of the weekend was one press release by Dole which
was publicized and the President's speech which was, of course,
an attack upon the welfare ethic and impliedly upon McGovern.
McGovern, on the other hand, over the weekend did make positive
press every day.
It was not that we didn't try, we did; we just didn't have the kind
of material that generated the kind of press that we need on a
continuing basis.
2.
It is perfectly clear to me from watching the trend lines of the
Sindlinger poll data, that McGovern cannot gain while he is on the
defensive, while he is responding to our charges and while we are
hitting him very hard. He does show, however, that he can gain when
he has the momentum as evidenced over this past weekend.
I have all of the Sindlinger data on a continuous basis going back to
the Democratic Convention if you would like to review it. You will
come to the same conclusion I have that it is absolutely imperative
that we continue to press him and press him very hard so that he
is defending, responding and addressing the issues we want him to
address rather than the issues that he wants to address. Today
is turning out to be a lousy day in that none of the things we program-
med seem to be having any impact. We cannot afford to give McGovern
the time to get well and the purpose of this memo is simply to urge a
sustained, maximum effort for the next few weeks of the same kind that
we maintained last week.
Committee
H
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W. WASHINGTON, D.C. 20006 (202) 333-0920
September 6, 1972
MEMORANDUM FOR:
MR. CHARLES W. COLSON
FROM:
CLARK MacGREGOR
SUBJECT:
Union Bugs
With respect to your memo to Fred Malek on the use of the union bug,
it has been our policy since the very beginning that all campaign
materials will bear the union bug, and indeed all have, with the
exception of 100,000 stickers which were printed by a union printer,
but, by mistake, without the union bug. This was the printèr's mistake,
and one day later was corrected at no cost to the Committee: today,
12,500 corrected stickers were delivered to Washington and an equal
number to New York. We will not be charged.
On the subject of stationery, several months ago you proposed that
two changes be made in our Committee stationery -- first, that the
American eagle watermark be removed, and second, that the union bug
be placed on the stationery. Everyone agreed that we would remove the
watermark because it might be misconstrued as government paper. However,
on the question of the union bug, our advertising people and virtually
everyone else who was consulted recommended against placing the bug
on the stationery for a number of reasons. First, hardly anybody uses
the union bug anymore. The White House does not use it, no government
agency uses it, labor lawyers do not use it, the Republican National
Committee does not use it, and more and more candidates do not use it.
Second, we have been using stationery without the union bug since
May of 1971 -- and have had not one complaint; nobody has said
anything about the fact that we did not use the union bug. I think
this shows that the bug just isn't as significant as it used to be.
-2-
A friendly Republican printer supplies all of our stationery and
business card needs at 5% above its cost. The shop is not union.
If we move the business to another shop, we can expect our printing
costs to increase by 50% at least. Also, we would not get the kind
of quality and care which we get at this firm. We can get stationery
and cards in 24 hours from the company, and would not get it from
another, especially not from a union shop.
In summary, there seems to be no reason to throw away all of
the stationery, envelopes, memo pads, business cards, press
release forms, return address labels, etc., and substitute
similar items with a union bug at a great cost for which we have
no more funds. Incidentally, we understand that John Connally's
Democrats for Nixon operation found union stationery too expensive
and elected to go with non-union stationery. Have you sent John
Connally a memo such as your September 5 memo to Fred Malek?
September 5, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
CHARLES COLSON
SUBJECT:
Union Bugs
A year ago I warned Jeb Magruder about using Committee for
the Re-election of the President letterhead that didn't have a
union bug. For some reason, Magruder's orders to include the
union bug were not followed. I raised it again with Mitchell
in April, who hada hemorrhage and ordered immediately that
all stationery and materials be required to have a union bug.
As of this date, the stationery still doesn't have a union bug.
The only stationery that does is that used by the labor commit-
tee because they have insisted upon it.
We have now had 100, 000 Nixon labor stickers delivered, sample
attached. Incredibly, there is no union bug. I will not authorize
these to be used nor will Rodgers or DeLurry. They have to be
thrown away even though they cost $6, 0001 Isn't there some way,
some how, we can get someone in the Committee for the Re-election
of the President to do this one very simple thing? It is incredible
to me that we n't seem to got this simple point through anywhere.
By the way, whoever authorized the printing of these stickers
without a union bug should pay the bill and it shouldn't be charged
to the labor committee budget. I hope you will authorize the
reprint of these with a union bug immediately
Furthermore, the posters which have been requested by the Teamsters,
I am now told, cannot be printed because they are too strong. The
Teamsters are willing to buy them to put on their trucks. I don't
know what the hell is going on, but we scem to be doing everything
humanly possible not to get the labor vote this year.
I have talked with Hodgson about the foregoing and he totally agrees
with me withthe one cavent that he believes the 100, 000 stickers that
have been printed should be dumped in the deepest part of the Allantic
Ocean.
cc: Honorable Thices Hodguon
Les. Check manage
ADMINISTRATIVELY CONFIDENTIAL
September 11, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Pat Hutar and Barbara Franklin's
Campaign Roles
According to Fred Malek, the campaign roles of Barbara
Franklin and Pat Hutar are separate with each having
the responsibilities outlined below.
Barbara Franklin has overall responsibility to get women,
as a constituent group, to vote for the President. She
is in charge of the Women's Surrogate Program, and coordi-
nates all materials, mailings, special advertising, and
press relations. She is ultimately responsible for
Barbara MacGregor's Flying Squad program using Administration
and top White House Staff vives.
Pat Hutar does not report to Barbara Franklin. Pat Hutar
is responsible for the Pledge to the President program,
which recruits volunteers. Hutar is responsible for all
volunteer programs except YVP. Even though most volunteers
are women, Nutar's focus is volunteers. Hutar is also in
charge of the Hostess Telephone program which relies on
women to make telephone calls from their own home. This
program is to be distinguished from the telephone centers
program, under the direction of Bob Marik and usually
staffed by volunteers. In addition, Pat Hutar is also
involved in some of the scheduling of Cabinet wives.
GS/jb
CC:
Cordon
Strachan
I
To
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
H
9/18
September 15, 1972
MEMORANDUM
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
JEB S. MAGRUDER
SUBJECT:
Distribution of Lapel Pins
An idea has come up for gaining increased use of the American flag
lapel pin worn by the President. The thought being that the presence
of this particular pin signifies, more than anything, the bond we all
share in our endeavor to re-elect the President. Thus, in order to
gain wider distribution of this pin, our thought is to:
1. Issue pins to all 1701/1730 and November Group staff, (volunteers
included), with a cover memo from you.
APPROVE
DISAPPROVE
2. Provide all surrogates with pins for their own use as well as a
supply of pins for distribution to their staffs and at their
speaking locations. Again, these will go out with a note from you:
APPROVE
x
DISAPPROVE
3. Provide all State Chairmen with a pin for their use and a supply
of pins for distribution to their staff and in their area. Your
letter would accompany the pins.
APPROVE
X
DISAPPROVE
4. Issue pins to all voter block and citizen's committee heads for
distribution to their membership. This distribution will include
Ken Rietz and his corps of young folks who in turn can hand out
pins during their "Bumper Blitz", as well as Pat Hutar and her
legion of volunteers.
APPROVE
x
DISAPPROVE
Page 2
5. Provide each advanceman here at the Committee, as well as Ron
Walker's office, with a full supply of pins to distribute as
they move across the country.
APPROVE
X
DISAPPROVE
We would also order pins for the White House Staff (in conjunction
with Bruce Kehrli) as well as for guests and staff of the Spirit
of '76 (in conjunction with Dwight Chapin)
APPROVE
x
DISAPPROVE
Attached are memoranda for your signature which will be used for
distribution to the groups noted above.
One last thought: If you agree with the basic idea outlined above,
this may make a good news item and I'll pursue it with A1 Abrahams.
COMMENT:
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 15, 1972
MEMORANDUM FOR THE STAFF
FROM: CLARK MacGREGOR
As many of you know, President Nixon always wears an
American flag in his lapel as a symbol of his pride in
our flag and in our heritage.
The President has asked me to present each member of his
campaign staff with a lapel pin similar to his. I have
attached one to this memorandum and suggest that you wear
it proudly -- as an emblen of your belief in America and
its future and as a token of your kinship with the President
through this campaign.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 15, 1972
MEMORANDUM FOR:
PRESIDENTIAL SURROGATES
FROM:
CLARK MacGREGOR
As many of you know, President Nixon always wears an American
flag in his lapel as a symbol of his pride in our flag and in
our heritage.
The President has asked me to present each member of his campaign
staff with a lapel pin similar to his. I have attached one to
this memorandum and suggest that you wear it proudly -- as an
emblem of your belief in America and its future and as a token
of your kinship with the President through this campaign.
I am also enclosing a supply of pins for distribution to your
staff and to people you meet in your speaking tours.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 15, 1972
MEMORANDUM FOR:
PETER DAILEY
FROM:
CLARK MacGREGOR
As you know, President Nixon always wears an American
flag in his lapel as a symbol of his pride in our flag
and in our heritage.
The President has asked me to present each member of his.
campaign staff with a lapel pin similar to his. I have
attached one to this memorandum and suggest that you wear
it proudly -- as an emblem of your belief in America and
its future and as a token of your kinship with the President
through this campaign.
I am also enclosing a supply of pins for distribution to
your staff in New York. Should you need more, contact
Lewis Dale at x394.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 15, 1972
MEMORANDUM FOR:
STATE CHAIRMEN
FROM:
CLARK MacGREGOR
As many of you know, President Nixon always wears an American
flag in his lapel as a symbol of his pride in our flag and in
our heritage.
The President has asked me to present each member of his campaign
staff with a lapel pin similar to his. I have attached one to this
memorandum and suggest that you wear it proudly -- as an
emblem of your belief in America and its future and as a token of
your kinship with the President in this campaign.
I am also enclosing a supply of pins for distribution to your
staff and those with whom you have contact. Additional pins are
available through Lewis Dale at National Headquarters.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 15, 1972
MEMORANDUM FOR:
VOTER BLOCK AND CITIZEN'S
COMMITTEE CHAIRMEN
FROM:
CLARK MacGREGOR
As many of you know, President Nixon always wears an American
flag in his lapel as a symbol of his pride in our flag and in
our heritage.
The President has asked me to present each member of his campaign
staff with a lapel pin similar to his. I have attached one to
this memorandum and suggest that you wear it proudly -- 'as an
emblem of your belief in America and its future and as a token
of your kinship with the President through this campaign.
I am also enclosing a supply of pins for distribution to each
member of your committee and members of their staff. I would
also like you to distribute pins to the audience at events
held by your committee. Contact Lewis Dale at 1701 to re-
plentish your supply.
Committee for the Re-election of the President
MEMORANDUM
September 15, 1972
MEMORANDUM FOR:
PAT HUTAR
FROM:
CLARK MacGREGOR
As many of you know, President Nixon always wears an American
flag in his lape1 as a symbol of his pride in our flag and in
our heritage.
The President has asked me to present each member of his campaign
staff with a lapel pin similar to his. I have attached one to this
memorandum and suggest that you wear it proudly -- as an emblem
of your belief in America and its future and as a token of your
kinship with the President through this campaign.
I would also like you to distribute pins to our many volunteers
across the country. Lewis Dale will ensure your needs are met.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 15, 1972
MEMORANDUM FOR:
KEN RIETZ
FROM:
CLARK MacGREGOR
As you know, President Nixon always wears an
American flag in his lapel as a symbol of his pride in
our flag and in our heritage.
The President has asked me to present each member of his
campaign staff with a lapel pin similar to his. I have
attached one to this memorandum and suggest that you wear
it proudly -- as an emblem of your belief in America and
its future and as a token of your kinship with the President
through this campaign.
I am also having a supply of pins delivered to you for
distribution to your legion of young voters as well as to
be handed out during your "bumper blitz" program. Lewis
Dale can replenish your supply as needed
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 15, 1972
MEMORANDUM FOR:
THE ADVANCE STAFF
FROM:
CLARK MacGREGOR
As many of you know, President Nixon always wears an
American flag in his lapel as a symbol of his pride in
our flag and in our heritage.
The President has asked me to present each member of his
campaign staff with a lapel pin similar to his. I have
attached one to this memorandum and suggest that you wear
it proudly -- as an emblem of your belief in America and
its future and as a token of your kinship with the President
through this campaign.
I am also enclosing a supply of pins for distribution to
all with whom you have contact around the country. To
replenish your supply contact Lewis Dale at 1701.
Chapen - -1000
cwc - Sepatdy
DH spous Little seen
memo, noidea you pase
Hyu
HIGH PRIORITY
9/15
September 12, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
SUBJECT:
American Flag Lapel Pins
We should be moving now hard and quickly to push the
idea of the American Flag Lapel Pin. As a first step,
all of our people should be wearing American Flags.
Also they should be on all our speakers. Each speaker
should have a supply of them to give to the people who
ask for them.
On our Bumper Sticker program, it would be a good idea
to offer to give each Bumper Sticker person an American
Flag for his lapel at the same time.
I am sure there are several other ideas that you'll have
on this, but we should get a complete program going on
this immediately both at 1701 and out in the country.
Please let me know what you are doing on this by Friday,
September 15.
GS/jb
FU - 9/15
68
THE WHITE HOUSE
WASHINGTON
MSA FU
September 14, 1972
gilb
MEMORANDUM FOR :
L. HIGBY
FROM :
H.R. HALDEMAN
What's the follow up on the American Flag Pin project?
who is handling
this project anyway?
Kehrli, Strachan, colson or Chapin ??
Chapen, Suns,
September 14, 1972
MEMORANDUM FOR :
L. HIGBY
FROM :
H.R. HALDEMAN
What's the follow up on the American Flag Pin project?
HRH:pm
September 12, 1972
H/a/15
MEMORANDUM FOR:
BRUCE KEHRLI
FROM:
LARRY HIGBY
One good thing that we could do is to have you mail to everybody here
on the Staff an American Flag Lapel Pin, or just have them dis-
tributed around to the offices. What say you?
LHigby:mco
ACTION MEMO
We should move now very firmly and quickly to push the American
lapel pin idea. As a first step, all of our people should be wearing
American flage and they should be on all speakers. Each speaker
should have a supply of them to give to people who ask for them.
Also on the bumper sticker program, it might be a good idea to offer
to give each bumper sticker person an American flag for his lapel
at the same time.
HRH:pm
9/12/72
THE WHITE HOUSE
WASHINGTON
Date
TO:
H.R. HALDEMAN
FROM:
L. HIGBY
Menu to Magrocler/Colsm
Chapin
ACTION MEMO
We should move now very firmly and quickly to push the American Flag
lapel pin idea. As a first step, all of our people should be wearing
American flags and they should be on all speakers. Each speaker
should have a supply of them to give to people who ask for them.
Also on the bumper sticker program, it might be a good idea to offer
to give each bumper sticker person an American flag for his lapel
at the same time.
HRH
9/12/72
Her
September 12, 1972
9/15
MEMORANDUM FOR:
DWIGHT CHAPIN
CHUCK COLSON
FROM:
LARRY HIGBY
You should move now very firmly and quickly to push the American
Flag Lapel Pin idea. As a first step, all of our people should be
wearing American Flags and they should be on all our speakers.
Also, each speaker should have a supply of them to give to people
who ask for them.
Will each of you please do whatever possible in your area to make
sure that we're pushing the American Flag Lapel Pin idea.
DH nada anous 9/15
LHigby :mco
MEMORANDUM
THE WHITE HOUSE
Hrulis
WASHINGTON
August 4, 1972
2:00 p.m.
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
DWIGHT L. CHAPI
Attached you will find a memo recommending a new approach
to our Celebrity TV Special. It would take place in the Forum in
Los Angeles with all the talent being in one place and would be
a fund raiser to insure that the event pays for itself plus perhaps
raises some money.
What we are after from you is a reaction, and if possible a nod,
giving us approval to proceed with this concept and to develop a
more formal recommendation.
Approve Concept
H
Disapprove
Other
concelled
1704 BOLKY TO FUNDY
5/29/72-
50 TO 8/29/23
THE WHITE HOUSE
WASHINGTON
August 4, 1972
TO:
DWIGHT L. CHAPIN
FROM:
WILLIAM CARRUTHE
11/10
RE:
RESULTS AND RECOMMENDATIONS OF THE
"T. V. SPECIAL" MEETING HELD ON AUGUST 3rd
It was agreed that the most advantageous time to air the T. V. Special
would have been Sunday, August 20th. That date would have provided
us with maximum impact regarding the objectives of the program, i.e.
recruit volunteers, stimulate contributions, and promote the Convention.
We recommend against the September 8th air date for the same reason
we objected to August 20th, not enough time to "get it together. 11 The
stakes are too high and in this short time frame and the risk factor too
great. At best we would have been able to format and produce a loose
variety show that has potential for a "flop." In addition our premise would
have been weakened, in losing the pre-Convention emphasis.
Our least effective airdate in terms of reaching our objectives would
be during the last week of the Campaign. This date would of course negate
the volunteer and contributory aspects of the program and be purposeful
only in terms of getting out the vote. The two primary dangers here are
as follows: (j) we may stimulate Democratic votes and (2) some political
event or tragedy may occur prior to an early November airdate that would
cause us to cancel the program.
In summation, considering all the points we net out a minus and recommend
against doing the program under the currently proposed guideEnes.
Counter Recommendation
A.
We propose a major fund raiser be staged in Los Angeles at the
L.A. Forum, capacity 17,000. This program would include our
major list of performing celebrities. It is of most importance that
the celebrity composition include some major youth oriented acts.
-2-
This event could be staged and produced within the next four
weeks with minimal difficulty. We can ticket and control the
audience providing the desired demographic. In addition, we
should see to it that high administration officials and other
attractive Republican supporters are in attendance.
?- why
B.
If we can arrange to mass our talent in Los Angeles for this
event, we would then provide television, coverage of the event.
This is television at its best, covering an exciting one-time-
only event which includes not only the on stage performance but
would capture the response of the audience.
This is a minimal expenditure of dollars and would provide us with
a video-tape of the program. I think it would be safe to say that
the gate receipts would cover the expense of the hall, scale
payments to performers and musicians, advertising and the
television equipment and personnel necessary to video tape the
event.
02
We would then screen and edit the video tape down to a so or rd
0 minute program and then insert our "commercials"" to complete
the product. AL that juncture we can make a judgement on a go-
no go posture. In summation we can stage an exciting event, use
television at its best 32. 3 maintain maximum flexibility throughout
and reduce considerably on dollar expenditure.
CC:
Cliff Miller
Phil Joanou
Mark Goode
Dick Moore
TELEVISION SPECIAL - "AN EVENING FOR A FRIEND"
Discussion Points for August 3rd Meeting
Attending:
D. Moore
P. Joano
C. Miller
B. Carruthers
1.
When do we air the T.V. Special?
A.
Current recommendation - Friday Sept. 8th
B.
Following are the network Fall Season premier dates:
ABC - Sept. 10
NBC - Sept. 11
CBS - Sept. 11
C.
In order to ease the time buy situation, recommend that
we air the program before Sept. 10th.
2.
When do we tape the T. V. Special?
A.
At least four days prior to telecast date
B.
If we hold to current air date and get approvals as of
Friday, we are still in a dangerous time frame
3.
Where do we do the T. V. Special?
A.
Recommendation is to tape the special in Los Angeles,
where we have better facilities and more readily available
talent.
B.
The move to L.A. would almost certainly omit Gleason from the
program.
C.
Recommend that we attempt to retain J. Philbin as producer
unless Paul Keyes is available.
4.
What is the purpose of the Special?
A.
Volunteers
B.
Contributions
C.
Get out the vote
-5-
5.
What is the surgested format?
Straight variety
B.
Comedy concept ( a la the Honeymooners)
This ultimately will be up to the creative staff of the program
but we should recommend a format. Straight variety is simpler
to develop but perhaps not as interesting or creative as a fully
developed comedy concept. However, a comedy concept will
take considerably more time to develop.
ADMINISTRATIVELY CONFIDENTIAL
September 8. 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
FRED MALEK
7m
SUBJECT:
White House Support Names
This memorandum recommends that the White House support names be
sent directly to the states by a method which ensures that the source of
the names will not be disclosed to the public. Specifically, I recommend
that the computerized lists of White House names be blended into similar
lists that are being developed by the Citizens Committee and Telephone
Bank Program and sent to the State Nixon Directors on a bi-weekly basis.
The proposed blending would take place over a two week period
There are two basic benefits to this approach, First, it will be extremely
difficult for the states to distinguish between the White House names and
those that they are already receiving. This is a significant improvement
over our previous recommendation and should help ensure that the source
never be divulged to the public. Secondly, this method obviates the
necessity for using a direct mail approach, the only other alternative.
Although direct mail is undoubtedly the most secure manner to utilize
the names, it is also very inefficient. We estimate that the response
to the recommended approach will be 250% greater than if a direct mail
campaign were conducted.
If you still feel that the recommended approach does not contain the
necessary security precautions, we will complete the preparations for
the joint Finance Committee/Volunteer Recruitment mailing.
Concurrence:
Yes
No
Direct to States
#
Direct Mail
Discuss
to
ADMINISTRATIVELY CONFIDENTIAL
6/29
August 25, 1972
all
MEMORANDUM FOR:
ROB DAVISON
9(6
FROM:
GORDON STRACHAN
As Fred Malek has probably explained to you, we have to
go back to the drawing boards for the preparation of a
proposal to use the 700,000 White House support names.
The approval remains valid - that 1s, the 700,000 names
can be used for a volunteer program. However, the primary
concern is the security of the names. The decision is not
to send the names out to the states. The reason for this
is that the source of the names will become public knowledge
and there will be severe criticism. When you have developed
a substitute proposal, forward it to me immediately as I am
anxious to get this project wrapped up.
9/5 - due Today
CC: Mike Smith
GS/jb
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONF IDENTIAL
August 16, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
White House Support Lists
On July 31 you approved use of the 300,000 White House
Support List for "a direct mail appeal to them to
volunteer to work for the President". You had previously
approved a Stans fundraising appeal to the same group.
Both letters were to be subject to your express approval
of the text and absolute security over the source of
the names. Stans' aide told me that Stans cleared the
letter attached at Tab A personally with you.
The text of the letter has been approved and cards may
be transferred to a secure tape:
H
Yes, Stans has OK.
No, Stans does not have approval.
Other.
The approval granted to Magruder for an appeal for volunteers
resulted in a substantially modified request from Malek
(attached at Tab B). He is requesting access to the 785,000
names, including those who participated in Nixon Neighbors
in 1968, the Cambodia Speech approval letters, the early
1969 general support letters, the 91,000 Haiphong mining
letters, all pro-President letters, birthday cards, and
letters from the public who have received letters from the
President or Roland Elliott.
However, Malek is not seeking authority merely to write the
volunteers asking them to offer their services at a local
Headquarters. Instead, Malek wants to take the lists,
divide them by Key States and send the names to the local
campaign director for utilization in either the telephone
campaign or field operation. The obvious problem with this
- 2 -
proposal is that the security of the lists is not assured.
Not only are the lists in the hands of people outside our
immediate control but also the source of the names -- the
President's supporters from the White House computer --
would leak fairly quickly.
These names should be used in this campaign but I recommend
against the Malek proposal. I will work with Malek to
develop a secure alternative.
70
OK
d
A
2
August 14, 1972
MEMORANDUM FOR MR. GORDON STRACHAN
FROM:
KENNETH K. TALMAGE Ken
Enclosed is the text of the proposed solicitation
letter to the individuals on the White House Support
list.
Secretary Stans is anxious to expedite the mailing
of this letter. Please let me know when, where and
from whom the 3 X 5 cards can be picked up.
Thanks.
Proposed Solicitation
White House Support List
Dear
:
Your words of support to President Nixon
one
on
more occasions during his first term of office were
very valuable. It helped the President in determining
which courses of action would be best for the American
people.
The President again needs your help in order to
continue the kind of -leadership this country must have
to survive and prosper. As you know, a presidential
campaign costs a good deal of money. Unlike yourself,
many Americans need to know more about President Nixon's
accomplishments and the promise they hold for the future
if he is re-elected.
I hope that you, as a loyal and concerned American,
will respond to the President's need by completing the
enclosed card and returning it to me with a check for
the maximum you can manage. This investment in good
government could well be the best you will ever make.
Sincerely,
Maurice H. Stans
Chairman
OK
of
B
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
August 14, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
FRED MALEK
Im
SUBJECT:
Lists of Presidential Supporters
BACKGROUND
The names of 785, 000 people who have indicated their personal support of
the President have been collected by the following people in the White House:
Kathy Balsdon (Chuck Colson's office, 360,000 names on computer tape);
Anne Higgins (Correspondence Office, 300,000 names on index cards); and
Roland Elliott (Correspondence office, 125, 000 names on computer tape). A
few months ago, the Committee for the e-Election of the President requested
that these names be made available for campaign purposes. You released
these lists so that the necessary staff work could be performed, but requested
that a plan for utilization of the names be submitted to you prior to their
release from 1701.
PURPOSE
This memorandum presents the requested Utilization Plan and recommends its
immediate approval so that the names can be released by Monday, August 21st.
ALTERNATIVES
Two alternative methods of utilizing the lists were evaluated. The first method
involved using the names in a 1701 Direct Mail Campaign. The second alternative
involved utilizing the names for state-oriented volunteer recruitment programs.
Specifically, we evaluated the possibility of giving the names of supporters from
the nine key states to Nancy Brataas to use in her Telephone Bank Program.
The remaining names from the non-key states would be sent by the 1701 Regional
Directors to the individual State Volunteer Recruitment Chairmen for dis-
semination to the local field organizations.
ANALYSIS, RECOMMENDATIONS
In analyzing the Direct Mail approach, we concluded that this alternative was
both expensive and ineffective, resulting in a cost per volunteer recruited of
$8 to $12. We, therefore, eliminated this approach. The second alternative,
- 2 -
however, proved to be viable and I recommend it for two significant reasons.
First, the real key to recruiting volunteers and placing them in the field lies
in the proper management of the volunteer effort at the state and local levels.
This alternative decentralizes the responsibility for utilizing the names to
the states, permitting local management of the volunteer effort. Secondly,
this approach utilizes Nancy Brataas' Telephone Bank Program in key states.
In the primaries the Telephone Banks proved to be a very professional method
of recruiting volunteers, resulting in a relatively low cost per volunteer
enlisted. By using this proven, efficient program, we will be able to maxi-
mize our impact in key states.
FURTHER ACTION
Roland Elliott, who is collating the three lists, reports that he will be ready
to transfer most of the names to 1701 by this Friday. The remainder of the
names will be transferred by the end of the month. Once the collated lists
reach 1701, Bob Marik's staff will review them for duplication and VIPs,
making the appropriate deletions. Bob then will give the key state lists to
Nancy Brataas and the remainder to the Regional Directors. We have decided
not to reimburse the White House for expenses incurred in this effort because
any payment made by 1701 would eventually become part of the White House
public record. This conflicts with our desire not to divulge the source of
the names.
If you concur in the above recommendations and action steps, we will begin
immediately to implement this plan.
Approve
Disapprove
THE WHITE HOUSE
WASHINGTON
September 7, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
WILLIAM TIMMONS
BT.
SUBJECT:
Campaign Group
What are chances of my attending the campaign planning
group's meetings? I would like to be programmed in because
of my Hill dealings and feel that now and again I might even
make a contribution.
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
Mopl. on
September 6, 1972
this
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Possible Subject for
10 a.m. Political Meeting
You indicated today that you had several political
subjects to cover at the 10 a.m. meeting in Ehrlichman's
office. However, there is one problem that you may want
to cover in the meeting or separately with MacGregor.
Stans told MacGregor and Magruder today at 3 p.m. that he
would not release any money to the November Group until
they accepted the 6.3 million budget instead of the
10 million requested. You expressed your views to
MacGregor regarding the advertising budget in the attached
memorandum.
This budget problem may be raised Friday afternoon when
Peter Dailey is prepared to present to you the final
"finished" campaign newspaper and TV ads. Although
Dailey plans on discussing the revised advertising
strategy in light of McGovern's, this budget matter may
be raised by Dailey because the matter has not been
resolved.
Cherk
Committee for the Re-election of the President Macbrega
MEMORANDUM
August 15, 1972
S think Pete
alsolutely
MEMORANDUM TO THE HONORABLE CLARK MacGREGOR
night -and stare
THROUGH:
JEB S. MAGRUDER
are
FROM:
PETER H. DAILEY
if
SUBJECT:
Advertising Budget
we don't
The recent decisions to cut the Committee Adver-
tising budget should be reviewed now to provide
for sound media planning and scheduling.
For your review, we submit the following:
Considerations
1. $14.2 million is allowable for media under
the Federal Election Campaign Spending Act.
2. $3 million has been deducted from the total
for other uses, leaving a current budget of
$11.2 million.
3. We want to provide adequate reach and fre-
quency, flexibility of message, a meaning-
ful delivery of DFN messages (or anti-McGovern
advertising), and an adequate contingincy
budget.
4. In 1968, the Nixon campaign spent $22.5
million in broadcast alone, while the
Democrats spent $15.4 million. At present
we have $8.1 million allocated to broadcast,
a reduction from 1968 of 268%. Thus, the
allowable budget has been already reduced
$3 million and is well under 1968 expenditures.
5. The McGovern forces may well spend up to the
$14.2 million allowable if they can raise the
funds.
6. We do not want to visably outspend McGovern.
We do not want money to be a campaign issue.
&
-2-
7. Polling data must be a determinate of dollar
planning. We must be prepared to spend all
available funds to win the election and make
adjustments downward later if polls indicate.
Right
8. Advertising is the only communications vehicle
through which we can transmit our message as
the Committee wants it communicated without
having the press provide its own interpreta-
tions. Also, it is the best way to communicate
McGovern's radical positions to the American
electorate.
9. Current Committee plans call for a substan-
tially reduced budget. The most recent plan
Not
shows a budget allocation of $6.2 million
dollars.
Conclusions
The $6.2 million budget assumes an easy election
and one not related to issues. We cannot operate
on that assumption. absolutely
We should plan now on a close election. National
and local polling data should be closely scrutinized
and the plan adjusted downward later. Right
Recommendation
The budget for advertising should be restored to the
$11.2 million level. We can not afford to plan now
on an easy win, then be put in a position of
scrambling for dollars in the last weeks if the
polling gap closes.
agree.
ACTION MEMO - POLITICAL MEETING
We need the names of the key state assignment that we discussed
at the last meeting. Also, we need to include those states where
there are Senate races such as Montana.
HRH
9/7/72
mac
this
ACTION MEMO
In order to first downgrade McGovern's bravery which the
press is emphasizing on his walking tours, and second to
prepare the way for the President to meet people when he
goes out in the country without having the press say that he's
trying to copy McGovern, we need to get out a story that is
broadly circulated and picked up pointing out that Nixon has
been doing person-to-person work in all 50 states, and what-
ever number of countries it is that he's visited, and that he
intends to continue to do so.
We have not made nearly enough out of the fact that the President
has visited all 50 states, or that on these visits he has overridden
the security people time and time again - walking to the fense, making
unscheduled stops, and having more contact with people than any man
who has ever served in the office.
Especially, his action should be compared to the situation we found
in 1968 when the President was virtually a prisoner in the White House
due to the possibility of violence whenever he went out into the country.
If we can make the point regarding people's concern about security
and Bremer that those incidents occur when there are scheduled stops,
2
they don't occur when the stops are unscheduled and it is the
unscheduled stops that the President has always insisted on,
even back as far as the Caracus incident.
As a matter of fact, he can use the concern about the Bremer
threats as the basis for building up the President's availability,
making the point that we have threats all the time but that the
President insists all the time, without being rash, that he still
needs the opportunity to meet people as he travels through the
country.
He's going to be doing this anyway, so we might as well make a
virtue out it rather than running into the press reaction that he's
only doing it in answer to McGovern's tactic.
HRH:pm
8/16/72
Committee for the Re-election of the President
MEMORANDUM
August 11, 1972
MEMORANDUM FOR:
BOB HALDEMAN
FROM:
FRED MALEK 7cm
SUBJECT:
Mexican American Visibility
In response to your inquiry, Mexican Americans are playing highly visible
roles in the campaign organization. As you know, the Spanish Speaking
group is one of our most important voter blocs, and it is prominently
staffed with highly competent, politically experienced Mexican Americans,
including:
Alex Armendariz, the Director, who has extensive political
experience, including acting as a consultant and manager in
several Congressional campaigns, notably those of Jack
Nevius, Jack Kemp, and Buz Lukens. Alex is originally
from Chicago.
David Florence, the Western Field Director, who came to us
highly recommended by Governor Reagan's staff. Dave had
worked in the Governor's campaign, and as Assistant Deputy
Director of the California Department of Human Resources
before he joined the Committee.
Sylvia Garcia, the Southwestern Field Representative, who
was a Manpower Specialist with the Department of Labor in
Dallas. She is young, articulate, and comes from an influen-
tial Texas Mexican American family. She worked in the Bush
campaign, among others.
In addition to the 1701 staff itself, Mexican Americans in the Executive
Branch and the White House figure prominently in campaign activities.
Henry Ramirez of the Cabinet Committee, Tony Rodriguez of Colson's
staff, and Carlos Conde of Klein's staff are all consulted by Armendariz
and myself on important political decisions affecting Mexican Americans.
- 2 -
Perhaps the most visible area of Mexican American activity between now
and November will be in the Spanish Speaking surrogate program developed
by 1701 and the White House. We intend to have all prominent Administra-
tion Mexican Americans -- Banuelos, Ramirez, and many others out
speaking on behalf of the President in key Mexican American communities
with particular emphasis on Texas, California, and Illinois.
In addition, Armendariz is in the process of forming a national advisory
committee of Spanish Speaking Americans for the Re-Election, which will
be predominantly composed of prominent Mexican Americans. Moreover,
Mexican American Democrats will be included both within the John Connally
structure (Al Ortega, a Los Angeles public official, is a Co- Chairman of
Democrats for Nixon) and outside of it, if they choose -- last week a group
of Mexican American Democrats led by a respected Texas judge (Hernandez)
announced their support for the President in a widely publicized press
conference.
In summary, we are aware of the importance of the Mexican American
vote, and are giving Mexican Americans highly visible roles in the cam-
paign structure.
THE WHITE HOUSE
WASHINGTON
August 12, 1972
Dow
MEMORANDUM FOR: H. R. HALDEMAN
FROM:
THE PRESIDENT
I have spoken to Colson about the advisability of getting out a Clark
mailing. What I think is needed here is not a big long speech but just
HHM
a couple of tough, hard-hitting paragraphs making the point quoting
directly from what Clark said in Hanoi and then quoting directly what
McGovern said about appointing Clark to the FBI, and then saying that
for 40 years, or whatever the case may be, the Nation's number one
anti-Communist, the man in charge of investigating Communist subver-
sion, was J. Edgar Hoover. One of the critical issues of this campaign
is whether we have as President a man who has said that he will appoint
Ramsey Clark, one who has been giving aid and comfort to a Communist
enemy responsible for the deaths of 55, 000 Americans, as head of the
organization that has the responsibility, among others, of investigating
and prosecuting Communist subversion in the United States. This can
be an enormously powerful mailing to Veterans, Labor, and other
groups. It is also, of course, superb speech material. Will you follow
up with Colson and, in this case check the rhetoric but, more important,
the substance to make sure it is simple, hard-hitting and accurate.
Along the same line, I have noted that in Rhode Island McGovern was
explaining and of course modifying his positions on amnesty, pot and
abortion. This of course is all to the good provided he keeps talking
about these issues. On the other hand, it is vitally important that we
not let him get off the hook on these issues.
In other words, our goal should be to keep him nailed to his original
positions which he still deeply believes in and which he is compromising
for political purposes, and at the same time to keep him talking about
thes issues. The way we can achieve this goal is to take his most
Colsay
extravagant, extreme statements on each of these three issues and see
that they are heavily mailed to interest groups, for example, including
editors and opinion makers across the country.
plet tont
- 2
Mately
Second, it would be well to check his schedule and possibly, each time
he comes into a city for a visit, have an ad run which puts in his
Budown
extreme quotes and calls upon him to explain those positions. Some
of our less sophisticated softheads will say that this will give him a
chance to change his position. As you can naturally see, they are
totally wrong. This will force him to discuss the issues and we want
him discussing the issues on which he is vulnerable rather than the
issues on which he thinks we are vulnerable. Discuss this matter with
Colson and see what can be worked out as far as a game plan. Give me
a report on matters of this type. I want you to be sure to work jointly
with Colson so that he doesn't go off without proper guidance. He needs
someone to talk to on matters of this type and I will not have the time
from now on and I will expect you to fill in for me in discussing the
strategy.
On another subject, it has occurred to me that one of the most effective
techniques we could use would be to have Agnew follow McGovern on his
campaign appearances. I would schedule the Vice President the day
after McGovern comes in or two days after. This would allow us to
accomplish two goals.
1.
With good advance work we can have crowds that will be bigger
than McGovern's and the Press will have to report the comparison.
2.
It will allow Agnew to get/into a running debate with McGovern on
the issues that McGovern has discussed, and also to remind the
people of issues McGovern dodged or vacilated on while he was
making his appearance,
I consider this to be a vitally important and effective tactic. Agnew is
by far the best one to do it. In the event that we can't get him to do it,
then you drop down to MacGregor or someone else who simply won't
draw the crowds. Give me a report on what you can work out in this
respect. As I am'sure you can see, this in a more effective way gets
at Sear's recommendation that Agnew should ask McGovern a question
each day. Agnew coming into a city that McGovern has visited either
the day afterwards or two days afterwards would hypo his questions and
his issues far more than simply asking a question out in Montana while
McGovern is walking the sidewalks of Jersey City.
- 3 -
On another subject, it has occurred to me that we should begin now on
a project which will tend to accomplish two purposes. First, to down-
did
grade McGovern's "bravery" which the Press is emphasizing in walking
among people, and second to prepare the way for me to meet people
when I do go out into the country without having the Press say that I am
trying to copy McGovern.
We have not made nearly enough out of the fact that I have visited 50
States. We have not made nearly enough out of the fact that on these
visits I have overridden the security people time and time again--
that I not only walk to the fence but I make unscheduled stops and have
had more contact with people than any man who has ever served in the
Presidency. We should particularly compare my actions to the situation
we found in 1968 when Johnson was virtually a prisoner in the White House
due to the possibility of violence whenever he was to go into the country.
In fact, even my forays around the White House, walking over to the
Treasury Building, etc., should not go unnoticed in setting and laying
the groundwork for this.
Zigha
class
In other words, what needs to be done here is to get out a story which
will be broadly circulated and picked up pointing out that RN is doing
Colson
person- to person work not only in 50 States but in blank countries that
Elutich
he has visited, Second, that he intends to continue to do so.
daydor
I know that some will say that the people won't like this because of their
concern about security and Bremer, etc. On the other hand, we all know
that incidents like Bremer's occur when there are scheduled stops.
ds
They do not occur when the stops are unscheduled, and it is the unscheduled
stop which I have always insisted on. Go back and read my chapter on
Caracas in Six Crises. You will find that in the section on Lima, Peru,
and on Caracas, that it was my decisions to change our motorcade patterns
which put the demonstrators off balance and which at least, in Caracas,
probably had the effect of saving my life.
- 4 -
I think it will be rather easy to get this point across because people
are going to be asking about the Bremer threats. In fact, I think we
should build it up to an extent that we have threats all the time but
the President insists, without being rash, that he still have the oppor-
tunity to meet people as he travels throughout the country. Since I am
going to do this anyway, we'd better make a virtue out of it rather than
running into what will be inevitably the Press reaction that I did so in
order to answer McGovern's tactic and that it was a change of policy
as far as I was concerned. I would like a report on how you are going
to carry forth this directive.
Committee
for the Re-election
Fied.
of the President 1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
FRED MALEK nun
SUBJECT:
Report on Youth Registration
Drive
Attached is Ken Rietz's report on the August 12th Youth Registration
Drive. Although we fell somewhat short of expectations in the number
of volunteers out and the number of people canvassed, I feel the media
attention was well worth the effort. We would, of course appreciate
any comments you might have.
Attachment
tt instead of 120 At
20 little more than
is "somewhat a short If
we the elect ion, Mc %
follow the same ration G will
win in the long att vote made it
by D. w asking for to be
a) Device 100%. more realis Let's tie, try b)more honest
+ c) more practical H.
covered
w/ gs
8/21
THE WHITE HOUSE
WASHINGTON
August 20, 1972
MEMORANDUM FOR :
GORDON STRACHAN
FROM :
L. HIGBY
Bob is still expecting a follow-up report on the young voters
registration drive of August 12.
In Rietz' preliminary report, it's obvious that the thing was
about an 80% flop. Rietz should have enough sense to report
this as being the case if that's what it really is and also, let
us know what is being done to correct the situation in the
future and explain why this one was a flop.
8/24 8/28- Rietz-unovail 11 return til later mon today
12A Reetz preparing now
Rietz
August 20, 1972
431 Weel. B/S Hm
MEMORANDUM FOR :
GORDON STRACHAN
FROM :
L. HIGBY
Bob is still expecting a follow-up report on the young voters
registration drive of August 12.
In Rietz' preliminary report, it's obvious that the thing was
about an 80% flop. Rietz should have enough sense to report
this as being the case if that's what it really is and also, let
us know what is being done to correct the situation in the
future and explain why this one was a flop.
MB 305-674-2255
LH:pm
August 17, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
KEN RIETZ
SUBJECT:
Young Voters for the President
Registration Drive, August 12, 1972
The Young Voters for the President Voter Registration Drive
on August 12, 1972 resulted in:
1. National press coverage on Saturday
evening's NBC news featuring Tricia and
Ed Cox registering voters at Montgomery
Mall Shopping Center, Bethesda. The
drive was also tied into an ABC network
story on the Young Voters program which
was broadcast Monday evening.
2. Local press coverage in Colorado, Nevada,
New Mexico, Oklahoma, Maryland, Pennsylvania,
California, Georgia, South Carolina, Alabama,
Wisconsin, Utah, Washington, and Oregon.
3. The effort was to stress the young people
working hard for the President rather than
to draw attention to celebrities and stars.
4. More than 20,000 volunteers worked an
average of more than two hours each: 5,000
in California; 2,000 in Illinois; 500 in
Wisconsin; 1,000 in Maryland; 500 in Texas;
and 400 in Virginia.
At this stage there is no final report on how many unregistered
voters were found. We asked each young person participating
to interview a minimum of 100 people each.
The final report from the field will be available on Friday,
August 25. The delay on final statistics is due to the fact
that our Young Voters Leadership was brought to Miami on
Sunday to organize a major effort at the Convention.
the
campus
canvass
College Republican National Committee,
310 First Street, S.E., Washington, D.C. 20003
COLLEGE REPUBLICANS
Name
Home phone /
Home Address
County
School Address
School phone /
Name
Home phone /
Home Address
County
School Address
School phone /
Name
Home phone /
Home Address
County
School Address
School phone /
Name
Home phone /
Home Address
County
School Address
School phone /
Name
Home phone /
Home Address
County
School Address
School phone /
Name
Home phone /
Home Address
County
School Address
School phone /
Name
Home phone
/
Home Address
County
School Address
School phone /
Name
Home phone /
Home Address
County
School Address
School phone /
Name
Home phone /
Home Address
County
School Address
School phone /
Name
Home phone /
Home Address
County
School Address
School phone /
Name
Home phone /
Home Address
County
School Address
School phone /
College Republican National Committee/ 310 First Street, SE/ Washington, DC/ 20003/. Permission to reproduce is granted and encouraged. 1972.
"Organize the whole state, so that every Whig can
be brought to the polls divide (the) county into
small districts, and
appoint in each a sub-com-
mittee make a perfect list of all the voters
and.
ascertain with certainty for whom they will
vote
keep a constant watch on the doubtful
voters, and. have them talked to by those in whom
they have the most confidence
and on election
days see that every Whig is brought to the polls."
Abraham Lincoln
INTRODUCTION
With the 26th Amendment lowering the voting age to 18, the importance
of effecting basic organization on college campuses has reached a
new level of importance. Seven and a half million collegians represent
a group of voters that any party and any candidate ignores at its own
peril.
It is imperative that efforts be undertaken to identify those students
who are Republican, insure that they are registered, and give them
the opportunity to participate more actively in the Republican Party
through their College Republican club.
Moreover, efforts must be made to reach those students who have yet
to affiliate with a political party to convince them that the Repub-
lican Party is their political home.
The elements of precinct organization that Abraham Lincoln spoke of
in 1840 are readily transferable to the college campus, whether stu-
dents reside in dormitories, fraternity or sorority houses, coopera-
tives, private apartments or at home. It is only through this trans-
ference that the above tasks can be completed.
The Campus Canvass details the organization and operation of a campus
canvass. This canvass is the single most important event in the annual
existence of a College Republican club.
Without a canvass, no selective registration and voter turnout pro-
gram may be effectively waged.
With a canvass, properly run and followed up, any club can expect to
garner at least 10% of the student body as a dues-paying member.
This manual is under constant revision. Your suggestions, comments, and
criticisms are welcomed and encouraged. Forward them to College Repub-
lican National Committee, 310 First Street, S.E., Washington, D.C. 20003.
Karl Rove
Executive Director
EARLY AND THOROUGH PREPARATION
The key to proper recruitment and execution of the campus canvass
is early and thorough preparation. Several steps must be completed
well in advance in order to insure successful completion of the actual
canvass. These steps are:
1. The Appointment of an Organization Committee Chairman.
In most cases, the club chairman does not have time to
oversee the details of the campus canvass. The club
chairman must supervise the first meeting, fund raising,
speakers, newsletter, recruitment, candidates' campus
appearance, campaign activity, ad nauseum, in addition
to his studies.
It is therefore imperative that an individual be detailed
to manage the canvass. This is the Organization Committee
chairman. The individuals doing the canvass comprise
the Organization Committee.
2. The Preparation of a campus Organization Chart. It must
have a blank for a leader for every dormitory floor and
Greek house. Each floor leader should be responsible for
about 30, but no more than 50 students. Additional blanks
must be provided for off-campus housing, and approximately
each 50-100 commuter students. (See Appendix I)
3. The Appointment of Unit Chairmen for Dorms or other resi-
dence halls, or fraternity and sorority houses, or apart-
ment complexes. They supervise the canvass in their respec-
tive units, as well as canvass personally when needed.
These chairmen are the contact between the individual
floor leaders and the canvass director. It is imperative
that they be responsible individuals.
Club members with a record of reliability may be promptly
appointed by the Organization Committee Chairman and Club
leaders. Chairmen for dormitories without obviously quall-
fied potential chairmen may be selected from among floor
leaders after the canvass on the basis of performance on
the canvass.
At a large university it may be necessary to divide the
campus into areas with several living units, each under an
area captain, supervising several unit chairmen. The
Organization Committee Chairman has the ultimate authority
to appoint or remove dorm chairmen and floor leaders. If
a person does not function, quickly remove him or her as
graciously as possible. Get the canvass done!
4. The Appointment of a Commuter Chairman and Collection of
Commuter Student Lists. The responsibility that falls on
this individual is that of coordinating the canvass of
commuter students. His first task is to compile a
telephone list of commuter students.
There are several approaches which can be used in locating
off-campus students. The Dean of Students or the Student
Housing Office will undoubtedly have a directory of students
who are living off-campus; try to obtain a copy of this list.
Enrollment lists might also be obtained from the Registrar,
the Bursar, the President, the student infirmary, Campus
Securtly or the Student Housing Office.
Most universities publish student directories. Student
directories are a source of telephone numbers for commuter
students. Publication, however, usually takes place late
in the fall, making up-to-date directories usable for
winter or spring canvasses. If the student population is
relatively immobile, these out-of-date directories might
provide reasonably accurate listings for the three (or one)
returning classes (or class).
If an enrollment list which includes off-campus students
is unavailable from an official source and a student direc-
tory is not published, the College Republican Club can
produce a student directory as a "service project." Set
up a separate table in the school registration line with a
sign: "Give Information for Student Directory Here." Have
small sign-in cards to collect the necessary data.
Producing a student directory might be a money maker. It
may take a long time, but it will be a good service to
the campus. Meanwhile, the basic information available
to conduct a canvass is made available.
The commuter chairman oversees the commuter captains.
The latter are responsible for the canvass of a group of
commuters. These individual lists can be either alpha-
betical, geographical or by directory page. Assign each
captain 100 names.
Attention must be given to the appartment houses, married
students housing, streets near the campus, and rooming
houses where the students usually live. The commuter
chairman must appoint "precinct captains" to be responsible
for canvassing each of these areas.
5. The Appointment of an Overall Fraternity Chairman and a
Sorority Chairman. They will serve in the same way as the
dorm chairmen. Appoint fraternity and sorority house
leaders who will be equivalent to other floor leaders. It
is important that the house leaders be members of their
assigned houses.
6. Prepare Tally Sheets. These are forms on which floor lead-
ers collect data and mark preferences. At minimum, the
sheet should allow for listing the names, addresses and
phone numbers of the people canvassed, as well as their
preferences. Several copies must be kept of each tally.
One copy must stay with the floor leader, one with the dorm
captain, and one in the club's files. If possible, another
copy should be retained with the state federation; yet another
with the youth campaign or (in non-election periods) state
GOP central committee.
Xeroxing is expensive. the long run, it is better to
use either carbon paper or self-carbonating paper.
A sample tally sheet is included in the Appendix.
Additionally- the state federation might have tallys avail-
able; the College Republican National Committee does have
simple, inexpensive ones available.
7. Make Preparations for the Organizational Committee Meeting.
At this gathering, the Organization Committee will kick-off
the canvassing effort with the distribution of materials
and the instruction of canvassers. Several tasks must be
completed.
Pick a date and meeting place. The Committee conclave must
follow on the heels of the membership table. It is impera-
tive that it be held within the first days of the term. The
meeting room should hold a slightly smaller crowd that is
anticipated for the meeting.
Arrange for meeting reminders. These reminders, handed out
at the table, note the time, date and place of the first
meeting and the phone number and name of a club member to
contact if the Organization Committee member is unable to
attend.
Instruction sheets should be reproduced. Each canvasser
should have an instruction sheet, detailing the canvassing
method and the proper follow-up (see Appendix II for a
sample). This should be one sheet or less with a minimum of
rah-rah.
Voter registration information must be readied. The CRNC
can provide voter registration hard-cards (see Appendix 111).
Also included is a sample information sheet that can be in-
expensively reproduced by offset, mimeograph or xerox.
A schedule for the drive is a must. The canvass effort must
be run and completed within three days (best) to five days
(good). Remember, give people a two-week deadline and they
will generally wait until the last days of the last week
before they begin to work. With each dorm canvasser respon-
sible for 50 people and each phone canvasser responsible
for 100, three to five days is adequate time (see Appendix
IV for sample schedule).
RECRUIT
While materials are being prepared and living unit chairmen selected,
floor leaders must be recruited. The floor leader is the "precinct
captain" of the club. Through him, the club communicates with the
rank and file student body. Upon him rests the outcome of the campus
canvass. He does the actual canvassing.
There are two sources for floor leaders. One is the existing club
membership. Current membership rolls should be compiled for members
living in uncovered units and floors. Wherever competent club members
exist, they should be asked to participate in the canvass. This commit-
ment should be solicited well in advance of the canvass effort.
Many slots may be unfilled In the canvass organization chart after
this is completed. The other source of manpower must be tapped. This
is the manpower recruited at the membership table (See "The Membership
Table" and "Up the Hard Core!" guides). Each student who expresses
interest in joining the club should be asked to print his name, school
mailing address, dormitory room number, and phone number on a list kept
at the table. His residence should be checked on the organization
chart. If there is no leader yet for his living group, ask him to be
a floor leader or unit chairman. Give him a notice of when and where
the campus Organization Committee meeting will be held.
EXECUTE
Call a meeting of unit Chairmen and floor leaders (the Organization
Committee) the first or second day of classes, on the heels of the
membership table. Make every effort to get every committee member to
the meeting. Provide name tags.
Make certain promotional material, instructions, tally sheets and
voter registration information are prepared in advance and dispensed
properly and quickly at the meeting. Extra tally sheets are a neces-
sity. The club chairman or the Organization Committee Chairman should
make a brief, complete, concise presentation to the group. Unit chair-
men and floor leaders should be given a set of written instructions.
It is imperative that all workers be aware of the importance of the
canvass effort. By doing a complete canvass, the club is doing three
important things. First, it is locating every possible friendly voter.
Second, it is recruiting every possible club member. Third, the club
is developing the structure necessary to generate crowds, develop
pools or works, register and turn out voters.
Verbally instruct the Committee members in the canvassing format.
Though they will all have written instructions, now is the time to
review them and prompt any questions that might be around.
1. The canvass should be made by personally knocking on
every student's door. Door-to-door canvassing should be
done at times when most students are in their rooms.
2. Before starting the canvass, a tally sheet listing all
students in the unit should be prepared.
3. Each person should be canvassed as follows:
A. "Hello, I'm
.
I'm conducting a Political
Preference Survey. Do you mind if I ask you a
few questions?"
i. If the student is busy, make arrangements for
another time, note it on the tally sheet and return
at that time.
ii. If the student refuses, thank him (or her) politely
and move on, noting the refusal on the tally.
iii. If the student agrees to answer the questions, ask
the questions as they appear on the tally sheet.
B. "Do you consider yourself a Republican or a Democrat?"
Only give the initial options of Republican or Democrat. If
the student volunteers that he is Unaffiliated or Independent,
ask:
"Do you lean more to the Republicans or to the Demo-
crats?" or "Do you generally support Republican candi-
dates or Democrat candidates?"
Mark R or D in the proper place on the tally sheet. If
a student insists that he is Unaffiliated or Independent,
mark him down as U.
C. "Whom do you support for President, Richard Nixon
or George McGovern?"
If the student is uncertain, try to get him to say which way
he leans. Record the student on the tally sheet as RN or GM.
Those who insist they are undecided, mark U.
D. "Whom do you support in the Governor's race, Robert
Weed or Ralph Casey?"
Mark with W, C or U, as above.
If a student expresses a preference for only Democrats thank
him and move on. Do not spend time needlessly arguing with
Democrats. If Republican or committed Republican candi-
dates, ask:
E. "Are you a registered voter?"
i. If registered: "Where do you intend to vote?"
ii. If unregistered: "Where do you intend to register?"
Note the appropriate response. If the person is an unreg-
istered Republican or Independent who supports GOP candidates,
provide a registration information piece.
If the unregistered favorable voter wished to register
absentee, consult the College Republican National Committee
publication, "Student Guide to Absentee Registration." This
brochure details the absentee registration procedures for
every state. Another pamphlet, "Student Guide to Absentee
Voting," outlines the absentee voting procedures in a
similar manner. Both are available from the College Re-
publican National Committee at no cost.
If Republican or uncommitted to any Democrat candidate, ask:
F. "Would you like to join the College Republican Club?"
If student joins:
G. "Would you like to pay dues now?"
Independents or Democrats who support specific Republican
candidates should be asked to join that candidate's youth
campaign organization.
H. "Would you join the Young Voters for the President?"
or "Would you like to join Collegians for Weed?"
After questioning, the canvasser should ask for the interviewee's
name, school address and phone number. Do not inquire before conducting
the poll.
The phone canvass is conducted in a similar manner, with registra-
tion information obviously mailed and dues not collected. Person-to-
person follow-up is even more effective.
If a student is undecided between GOP candidate(s) and the opposi-
tion, it is the job of the floor leader to give him campaign literature
and, after the canvass, to sway him to be for the party's choices.
If a student is not in, find out when he is usually in and make it
a point to be there at that time. He will appreciate the extra effort.
do not neglect out-of-state students as they often make the best
members and workers.
Instruct canvassers to make a special effort to collect dues from
new members if possible. A small financial outlay now may commit a
student to active participation.
The canvass must begin immediately following the meeting. Floor
leaders must be given three days (and no longer) to complete their
part of the canvass and return tally sheets to the Organization Com-
mittee Chairman or their dorm chairmen. If a tight schedule is not
followed then the canvass is doomed to drag on and die. Before the
pressure of studies builds up and additional commitments burden the
canvasser, the canvass must be completed. Strictly adhere to dead-
lines!
Three days after the canvass begins, the tally sheets are to be
returned. Hold a meeting with the dorm chairmen and floor leaders.
At this meeting the unit chairmen will turn in a copy of the tally
sheets, containing the names and addresses of each student contacted
and the canvass results. One copy of the tally sheet is retained by
unit chairman and one by the floor leader. These are crucial. They
are the "perfect list of voters" to which Lincoln referred.
From these lists the unit chairman must also make his new assignments
for the second round of canvassing. On the basis of these forms, he
should be able to tell which floor leaders did their jobs and which
did not. New assignments should be made on that basis. Any floor
leader who is not producing must be discarded, and a new one named. This
new canvasser has only three days to complete his part of the canvass.
Make sure that the people who are undecided and the Republicans who
are eligible to register and vote are contacted and provided informa-
tion and leterature by the floor leaders who produced during the first
week.
Follow-up is imperative. This is where clubs are built and votes
won. In phone canvases, success depends on the person-to-person follow-
up to an even greater degree. Each floor captain or commuter canvasser
must be asked to:
1. Register all eligible Republicans.
2. Provide literature and personal opinion for the "un-
decideds" let them know that people care that they
support GOP candidate(s).
3. Encourage members, supporters and "undecideds" to
hear club programs and attend club activities.
It is important that work not stop after the canvass is completed.
When someone who is willing to work is found, make sure that he or she
has an opportunity to do SO. Encourage them--ask them to meetings,
speeches and rallies. When they have a job to do, help them. Make
sure that they have the literature and information to give to their
friends.
It is not possible to reach 100% or the students, but there is
little excuse for reaching anything less than 80-90% of them. There
should be a second effort initiated by the floor leaders, after they
have turned in their first results, to canvass the few students they
missed in the first effort.
Make certain floor leaders turn in the canvass results for all
students they survey, including those who are undecided or Democrat.
It is important to remind workers, from the unit chairmen to the
floor leaders, that it is not worth the time and the energy to argue
with opposition supporters. Forget them! Locate supporters and work
on the undecided--give them literature and your personal opinion.
Make sure all Republicans get information on how to register to vote
if eligible.
Offer an award of some kind, such as a transistor radio, a plaque,
or a political souvenir, to the floor leaders who sign up the
greatest percentage of the students in their units into the College
Republican Club.
It cannot be emphasized enough that you must find capable and
effective individuals to lead each dorm. In turn you must impress
upon them the need for qualified floor leaders. If someone does not
produce results in the time allotted, immediately find someone to
replace him. There is no room in our organization for deadwood!
The club should have a headquarters location. If no office space
is available on campus, use a dormitory room. This headquarters need
not be large enough for meetings. Its function is to act as a dis-
tribution and collection point for materials to the Organization
Committee.
After the canvass: When the canvass is completed, the Organization
Committee can be used to:
a. Distribute literature;
b. conduct surveys;
C. drum up crowds;
d. help prepare for mock elections;
e. aid candidates in student elections who are
favorable to CRs;
f. run a campus voters project; and
g. further recruitment.
It is surprising how rapidly and well this Committee can function
if it is used regularly and accorded due recognition.
APPENDIX I
CANVASS ORGANIZATION CHART
(list name and phone number)
Hatcher Hall
Highland
First floor
1, West wing
Second floor
1, East wing
Third floor
2, West wing
2, East wing
Graham
First
Commonwealth
Second
First
Third
Second
Fraternities
Sororities
SAE
Tri-Delt
TKE
Chi Omega
ATO
Kappa Delta
Skyline Village Apartments
Fletcher Cooperative
100 Bldg
First
200 Bldg
Second
300 Bldg
Third
Commuter
Pages 1-4
Pages 13-16
Pages 5-8
Pages 17-20
Pages 9-12
Pages 21-24
&
ASK QUESTIONS IN FOLLOWING ORDER
1. Do you consider yourself a Republican or Democrat (R, D, 11)
COLLEGE:
2. Whom do you support for President, Richard Nixon or George McGovern? (RN, GM)
3. Whom do you support for Governor, Robert Weed or Ralph Casey? (W, C)
STUDENT CANVASSER:
4. Are you a registered voter?
DORM OR UNIT:
5. Is so, where? If not, where do you intend to register?
6. Would you like to join the College Republican club?
7. Would you like to pay your dues?
8. Would you like to join YVP or CFW?
1.
2.
3.
4.
5.
6.
7.
8.
NAME
ROOM
PHONE
CAMPUS MAILING ADDRESS
APPENDIX II
CANVASS INSTRUCTION SHEET
A. "Hello, I'm
.
I'm conducting a Political Preference Survey.
Do you mind if I ask you a few questions?"
i. If the student is busy, make arrangements for another time, note it
on the tally sheet and return at that time.
ii. If the student refuses, thank him (or her) politely and move on, noting
the refusal on the tally.
iii. If the student agrees to answer the questions, ask the questions as
they appear on the tally sheet.
B. "Do you consider yourself a Republican or a Democrat?"
Only give the initial options of Republican or Democrat. If the student
volunteers that he is Unaffiliated or Independent, ask:
"Do you lean more to the Republicans or to the Democrats?" or "Do
you generally support Republican candidates or Democrat candidates?"
Mark R or D in the proper place on the tally sheet. If a student insists
that he is Unaffiliated or Independent, mark him down as U.
C. "Whom do you support for President, Richard Nixon or George McGovern?"
If the student is uncertain, try to get him to say which way he leans. Re-
cord the student on the tally sheet as RN or GM. Those who insist they
are undecided, mark U.
D. "Whom do you support for Governor, Robert Weed or Ralph Casey?"
Mark with W, C or U, as above.
If a student expresses a preference for only Democrats, thank him and move
on. Do not spend time needlessly arguing with Democrats. If Republican or
committed to Republican candidates, ask:
E. "Are you a registered voter?"
Mark Y or N.
i. If registered: "Where do you intend to vote?"
ii. If unregistered: "Where do you intend to register?"
Note the appropriate response. If the person is an unregistered Republican
or Independent who supports GOP candidates, provide a registration informa-
tion piece.
If the unregistered favorable voter wished to register absentee, con-
sult the "Student Guide to Absentee Registration," which details the
absentee registration procedures for every state. Another pamphlet,
"Student Guide to Absentee Voting," outlines the absentee voting
procedures in a similar manner.
If Republican or uncommitted to any Democrat candidate, ask:
F. "Would you like to join the College Republican Club?"
If student joins: "Would you like to pay dues now?"
Independents or Democrats who support specific Republican candidates
should be asked to join that candidate's youth campaign organization.
G. "Would you join the Young Voters for the President?" or "Would
you like to join Collegians for Weed?"
After questioning, the canvasser should ask for the interviewee's name,
school address and phone number. Do not inquire before conducting poll.
Meet The Most
Impotent Force
In Politics Today
YOU.
The Unregistered Voter. Being unregistered
means you are unable to partcipate in the
decision-making that will shape your world.
Register to vote now and stop being powerless.
YOU CAN REGISTER IF
WHERE TO REGISTER
WHEN TO REGISTER
FOR MORE INFORMATION, CONTACT
copyright, 1971, by the Conege
Republican Nat'l Committee
VOTER REGISTRATION INFORMATION
REGISTER TO VOTE
YOU CAN REGISTER TO VOTE IF:
You have never registered.
You have changed your address since the last election.
You failed to vote or voted absentee in the 1970
General Election.
WHERE TO REGISTER:
Washoe County Court House (120 South Arlington Blvd.)
WHEN TO REGISTER:
Last day to register for Primary - August 5
Last day to register for General - October 1
FOR MORE INFORMATION (TRANSPORTATION TO THE COURT HOUSE):
CONTACT: C. C. Brown
Wilson Hall, Room 516
Phone - 537-2390
Distributed by the College Republican Club
APPENDIX IV
SAMPLE SCHEDULE
Tuesday
September 15
Operate full-time table during class
registration period and fill in the
Organization Committee with floor leaders
and, where possible, dorm supervisors.
1
Wednesday
September 16
7:00 pm. Hold Organization Committee
meeting for training purposes, distributing
materials, etc. Canvass begins.
Thursday
September 27
Organization Committee Chairman checks
with dorm supervisors and they with floor
leaders in a major effort to insure that
the canvass is progressing properly.
Friday
September 18
7:00 pm. Second meeting of the Organization
Committee. Tally sheets turned in. "assis-
tants" assigned to floor leaders who have
not canvassed. Other persons assigned to
canvass in areas not yet having any floor
leaders at all.
THE WHITE HOUSE
WASHINGTON
Date:
9/2/72
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
A review with Magruder this
morning developed the notations
as to which information is
attributable to Bart Porter,
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 2, 1972
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDER
SUBJECT:
Washington Post Article
on the Surrogate Campaign
Earlier this week, Lou Cannon called Al Abrahams to discuss the
surrogate program. Abrahams could tell from the conversation that
Cannon had inaccurate information concerning the program and mentioned
this to me. I felt that it was appropriate for Bart Porter to talk
to Lou to prevent any incorrect information from being published.
Abrahams did not feel qualified to talk on this subject.
Attached is the article as it appeared in the Post yesterday. I have
circled the information which came from either Porter or Abrahams.
Cannon had the idea that all information was automatically fed to the
surrogates from the White House and that the White House was "orchestrating"
the line. As you can see, Porter turned this around. Also, Cannon
told Porter that it was his understanding that the program was going
to cost "over $2 million". Porter told Cannon that it was less than a
million.
Cannon was aware of the morning scheduling meeting at the White House.
Porter confirmed the meeting, but as you can see, did not name names.
It was obvious that Lou Cannon had talked to a number of our surrogates
and had substantial information on the surrogate program.
Friday,
Sept.
1,
1972
THE WASHINGTON POST)
35 Surrogates Campaign
for Nixon
SURROGATES, From A1
35 'Stand-ins' Campaign
A key element in the Nixon
administration approach-
For Nixon's Re-election
used by all administration
spokesmen, not just the surro-
FRONT PAGE
gates-is the idea. that Mc-
By Lou Cannon
Govern lacks the character,
Washington Post Staff Writer
competence and judgment to
The Nixon re-election com-
Secondly, the surrogates can
be considered "presidential"
mittee is relying on the care-
material. This accords with
answer McGovern charges as
fully scheduled use of 35 pres-
the fundamental Nixon re-
they arise and the senators
idential stand-ins to celebrate
election strategy of attempting
the accomplishments of Presi-
among them deal with Mc-
to convince voters that Mr.
dent Nixon and portray Sen.
Govern as an equal. And the
Nixon is the better man for
George McGovern as a man
surrogates can be used with
the job rather than convincing
whose qualities are not truly
great flexibility, since they
"presidential."
have been chosen to represent
them that the Republican
With polls showing the Pres-
every faction and region of
Party is better qualified than
ident far ahead, the committee
the party.
the Democratic Party.
is banking on a heavy use of
Administration sources in-
The surrogate program.
the stand-ins. officially known
sist that the surrogates, whose
which was first tested with
as presidential surrogates. to
speeches reflect similar
message to every corner of the
Porter
considerable success in the
carry the Nixon re-election
themes of presidential
New Hampshire primary
achievement at home and
against Reps. Paul N. McClos-
country. But the emphasis will
abroad, are not "orchestrated"
key and John Ashbrook, will
be on the 12 key states. includ-
in the sense that their
involve more than 800 man-
LESS
MILLION
ing all of the 10 most populous
speeches are written by the
White House.
days of speeches and cost be
states except Massachusetts.
tween $1.5 million and $2 'nil-
which are the targets of the
But the White House does
lion. Except where a local
high-powered Nixon campaign.
provide position papers for all
of the surrogates and also fur-
sponsoring organization picks
Porter
The surrogates are an essen-
tial part of the re-election
nishes up-to-the-minute infor-
up the tab. the Committee to
Re-elect President Nixon foots
campaign strategy, which is
mation on the latest adminis-
tration rebuttals to McGovern
the entire bill for the surro-
based on the belief that the
positions.
gate and his staff aides.
President must perform as
President rather than climb.
Ed Failor, in the communi-
Scheduling of the surrogates
ing down on the hustings for
cations office of the Commit-
is under the direction of Her-
tee to Re-elect President
bert L. (Bart) Porter at the
overt political combat with
Porter
Sen. McGovern.
Nixon. is in charge of keeping
committee Porter meets at
"The surrogates have a num-
track of McGovern statements.
8:30 a.m. every day with repre-
ber of advantages." explains
He meets regularly with
sentatives of the White House,
one White House official.
White House communications
who retain control of presi-
"First of all. the Cabinet offi-
officials to discuss the admin-
dential scheduling, and with
teers among them are the best
istration "line" in dealing with
scheduling representatives of
qualified people to explain
the Democratic presidential
the First Family and Vice
presidential accomplishments
nominee.
President Agnew.
in their areas of expertise.
See SURROGATES, A6, Col. 3
Porter
Every effort is made at the
meetings to match the surro-
Two veteran governors. Cali-
Even the domestic Cabinet
gate carefully with audiences
fornia's Ronald Reagan and
officials are expected to deal
and regions of the country
New York's Nelson Rockefel-
with foreign policy issues,
where the presidential stand-
ler. remain most in demand
such as the Vietnam war or Is-
in is presumed to be most
below the presidential- and
rael, if they arise at press con-
effective. But the surrogate
vice presidential level at GOP
ferences Two of the adminis-
has the final choice on
fund-raisers and Sen. William
tration's most prominent offi-
Potter
whether he accepts the speak-
Brock of Tennessee has per-
cials, Defense Secretary Mel-
ing assignment.
formed well in the eyes of the
vin Laird and Secretary of
The cast of the surrogates is
committee staff.
State William Rogers, are ex-
more carefully balanced than
Another speaker who has
cluded from surrogate status
the composition of a military
excelled for the committee,
because of the supposed non
squad in an old Hollywood
though he is not well-known
partisan character of their of-
war movie.
nationally, is Cost of Living
fices.
The list includes two women
Council Director Donald
The complete list of stand-
(Consumer Affairs Director
Rumsfeld.
ins:
Virginia Knauer and U.S.
Sen. Goldwater, by common
Cabinet officials-Butz,
Treasurer Romana Banuelos),
consent, is considered the
Finch, Rumsfeld, Labor Secre-
a black (Sen. Edward Brooke
"least controllable" of the
tary James Hodgson, Attorney
of Massachusetts), a Spanish-
surrogates, though he remains
General Richard Kleindienst,
speaking American (Mrs. Ban-
a hit with conservative audi-
Interior Secretary Rogers
uelos) and an ideological
ences.
C. B. Morton, Commerce Sec-
range that extends from Sen.
"We wanted him to speak
retary Peter Peterson, Health,
Jacob Javits of New York to
for 10 minutes on Monday
night at the Republican con-
Education and Welfare Secre-
Sen. Barry Goldwater of Ari-
zona.
vention and to take it easy,"
tary Elliot Richardson, Hous-
The 35 stand-ins include 11
says one administration offi-
ing and Urban Development
Cabinet members. four agency
cial. "But you can't control
Secretary George Romney,
heads, two members of the
Barry. He spoke for 25 min-
Treasury Secretary George
White House staff (special
utes on Tuesday and gave
Shultz.
counsel Harry Dent and Com-
McGovern hell."
Agency heads-Mrs.
munications Director Herbert
There is an implicit under-
Knauer, Mrs. Banuelos, Envi-
Klein), 10 senators, five gover-
standing in the committee that
ronmental Protection Agency
nors (including Linwood Hol-
surrogates will rebut Mc-
Director William Ruckelshaus,
ton of Virginia), three House
Govern positions without at-
Action Director Joseph Blatch-
members and Indianapolis
tacking him personally.
ford.
Mayor Richard Lugar.
"This isn't a matter of tell-
White House staff-Dent
While all of the surrogates
ing anyone what to do-you
and Klein.
can't put a halter on a sena-
Senators-Brock, Brooke,
are presumed equal in the
tor," explains Al Abrahams,
Goldwater, Javits, Henry Bell-
eyes of the schedulers, some
director of communications
mon of Oklahoma, Marlow
are considered definitely more
for the Committee to Re-clect
Cook of Kentucky, Edward
equal than others.
President Nixon. "But these
Gurney of Florida, Hugh Scott
By common consent, Secre-
men are experienced politi-
of Pennsylvania, Robert Taft
tary of Transportation John
cians. They didn't get where
Jr. and William Saxbe of Ohio.
Volpe is among the most effec-
they are by making wild, out-
Governors-Holton, Reagan,
tive of the surrogates. He also
has the most scheduled speak-
landish statements
Rockefeller, Winfield Dunn of
Tennessee, William Milliken
ing dates during the next two
Other administration offi-
of Michigan.
months. 25, and he is consid-
cials say that the surrogates
House members-Gerald
ered the best administration
themselves make sure they
Ford of Michigan, Jack Kemp
spokesman among the ethnic
are stating administration pol-
of New York, John Rhodes of
audiences that are a key
icv
Arizona.
Pater
Nixon target in the campaign.
These people have their
own political futures to think
Mayors-Lugar.
Secretary of Agriculture
Earl Butz has been widely
of and don't want to go off
used-"He's a great cam-
half-cocked." one official said.
paigner, and not only in the
Scheduling of the surrogates
farm states, and he loves to
focuses on major or regional
speak." says one administra-
media centers, and each
tion official and presidential
stand-in is expected to have a
counselor Robert Finch has
"press availability" when he
been a hit with urban audi-
goes out to speak.
ences.
ACTION MEMO - POLITICAL MEETING
We need the names of the key state assignment that we discussed
at the last meeting. Also, we need to include those states where
there are Senate races such as Montana.
HRH:pm
9/7/72
September 6, 1972
MEMORANDUM FOR I
CHUCK COLSON
FROM :
H. R. HALDEMAN
It is important to get our surrogates out immediately on an
all out attack on McGovern's most extreme positions. There
are stories indicating that McGovern during the past week
suddenly was changing his line and sounding more and more
like a Democratic candidate in the old Democratic tradition.
We must not let him get away with this, It is vital to keep
him on the defensive on his most vulnerable issues.
The issues that are most difficult for him to finesse are
Vietnam and Defense. He cannot move too far off his extreme
position here or he will lose his whole Left Wing support. For
example, the quote from Fortune with regard to his beliefs that
the Communists would not test him because they would not want
to lose his friendship would be very effective in carrying out
George Meany's line that he just doesn't understand the
Communist threat.
It is very important here to see that this is the kind of material
that is used only by highly sophisticated people in a way that
McGovern will not be able to respond that his loyalty or patriotism
is being questioned. Every statement should be prefaced with the
idea that he is naive and lacks judgement on appraising the Commu-
nist threat. However, when you have such a collection of statements --
i.e. that the Russians rearmed after World War If only because we did,
that we throw Thieu out and have a Communist government come into
power in South Vietnam, the statement in Fortune, the quote from
Newsweek that Kissinger has given to you and which Newsweek didn't
use -- these and others provide ammunitions that could be used over
the next two months in a devastating way.
Obviously every effort should be made to keep reminding people of
his extreme welfare plans and his high budget which would result
in an increase in taxes. It is vitally important to keep the ball on
his side of the court -- in other words have the debate be about his
plans and not about our tax reform plans which may come later on
in the campaign.
2
Finally, in view of the Harris poll results, our positive speakers
should hammer courage, integrity, world leader, and of course,
the hard line in Vietnam, knowing that we find a very receptive
audience to begin with on these points. All speakers should now
start taking the line of calling our people to join the New Majority,
give the President the chance to finish the job that he has begun
at home and abroad.
cc: John Ehrlichman
Dwight Chapin
Ronald Ziegler
ADMINISTRATIVELY CONFIDENTIAL
September 8, 1972
MEMORANDUM FOR:
LARRY HIGBY
FROM:
GORDON STRACHAN
SUBJECT:
Advertising Billboards
You asked whether Dailey plans any billboards in the
campaign. The answer is no. Billboards are compara-
tively very expensive. Also, because the message is
so short, billboards are usually used for candidate
identification, which is not one of our problems. A
third reason is the environmental criticism. The first
two reasons are crucial, the third would be finessed.
GS/jb
To
Committee
for the Re-election
4/8
of the President
Date
TO: H.R. HALDEMAN/thru Gordon Strachen
FROM: CLARK MacGREGOR
Please Handle
FYI
File
Hold
As requested.
Committee for the Re-election of the President
MEMORANDUM
September 7, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
FRED MALEK
7m
SUBJECT:
Military Voters
Bob Haldeman requested a memorandum briefly summarizing our program
to secure for the President the largest possible share of the military vote.
As you know, our program is designed both to persuade the undecided
military voter to vote for the President, and to facilitate absentee voting
by those military voters favorable to the President.
To persuade military voters to vote for the President, we have arranged
to have handbills appealing to military voters distributed at the 168
largest domestic military bases on two occasions (mid September and
mid October), by Young Voters for the President volunteers. Moreover,
surrogate speakers, DOD officials, and friendly Congressmen will be
appearing at many of these bases. Finally, we have bought space for
four ads each in the Army, Navy, and Air Force Times.
Domestically, we are carrying on extensive absentee voter efforts at
each of the 168 largest installations. Through the regular Nixon organiza-
tion, door to door canvassers in towns near each of these bases have been
provided with military absentee ballot applications (FPCA forms) and
issue material oriented toward the military voter. The canvassers have
been instructed to personally deliver the forms and other material to
every military household with voters favorable to the President.
We have not neglected the overseas military voter, either. Each key
state registration roll will be searched by computer to identify Republican
APO/FPO addressees. Each military voter so identified will receive a
computer letter asking for his vote, issue material, and an FPCA form.
Of course, DOD is also conducting its legally required biennial registration
drive, aimed at all persons in the military. The potential military voters
missed by our efforts are mostly 18 to 24 year olds, who generally live on
base. It is not legally possible to selectively urge on-base personnel to
vote, and we believe that any effort to indiscriminately urge these young
men to vote would be counterproductive, since the best data Bob Teeter
has indicates that these young servicemen would on balance vote against
the President. The exceptions are career servicemen who are being con-
tacted through our program and who make up the bulk of the residual force
in Viet Nam
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Debates Between Spokesmen
Magruder is asking for your view on whether any Admini-
stration spokesmen should debate any Democratic spokesmen.
Magruder favors no debates by anyone during the campaign.
Magruder covered the subject with MacGregor this morning
and used the attached memorandum as a talking paper.
MacGregor favors a case by case determination of who
should debate whom. MacGregor favors Richardson debating
Humphrey, and wants to debate O'Brien himself.
Recommendation
That MacGregor's system of a case by case determination
be followed.
salm
Approve
H
Disapprove
Comments
G.
Struckan
Committee for the Re-election of the President
MEMORANDUM
August 31, 1972
MEMORANDUM FOR:
CLARK MAC GREGOR
FROM:
Request fbr Policy M Decision on
JEB S. MAGRUDER
SUBJECT:
Possible Confrontations
Secretary Richardson has agreed to address an evening meeting of
the Beverly Hills B'nai B'rith in Los Angeles on September 11.
The expected attendance is 1,000 people.
We have been advised that the B'nai B'rith organization has
invited Senator Humphrey to attend the same meeting. If the
Senator cannot attend, they propose to invite an alternative
"major Democrat".
This situation raises several important policy issues:
(1) Should surrogate speakers attend events where confrontations
with major Democrats are likely?
Yes
No
(2) Should surrogates at anytime publicly discuss or debate
with Democrats?
Yes
No
In light of these questions, should Secretary Richardson
withdraw from the above mentioned event?
Yes
No
Page 2
In addition to the question of surrogate confrontations and debate,
Van Shumway has been getting a number of requests for you to debate/
discuss the campaign with various top level people on McGovern's staff,
(e.g. Gary Hart, Frank Mankiewicz).
I do not think it would be a good idea to accept these invitations or
in any way increase the visibility and stature of McGovern's staff
through public debate. Currently we have a request from "Issues and
Answers" and CDS morning news.
I suggest we turn down all debates between you and other top level
members of our staff with anyone in the McGovern campaign -- including
"Issues and Answers" and CBS morning news.
APPROVE
DISAPPROVE
COMMENTS