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This file contains:
From Strachan to Haldeman RE: a "Washington Post" column by Evans and Novak commenting on a memo from Teeter on the subject of Jewish voters. Column in question attached. 2 pgs. [Subject: Campaign] [Memo], 9/1/1972
From Teeter to Haldeman RE: statistical information on Jewish voters. 3 pgs. [Subject: Campaign] [Memo], 8/8/1972
From Caspar Weinberger to George Shultz, Haldeman, Herbert Stein, Ehrlichman, Cole, Flanigan, Edwin Harper, MacGregor, Timmons, Colson, Ziegler, and Rumsfeld RE: proposed spending by McGovern. Spending proposal attached. 2 pgs. [Subject: Campaign] [Memo], 9/6/1972
From Strachan to Haldeman RE: campaign advertising and budgeting. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From Dailey to Magruder RE: a recent decision to cut the CRP's advertising budget. Handwritten note added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 8/15/1972
From Magruder to Haldeman RE: press relations of the Committee for the Reelection of the President. 1 pg. [Subject: Campaign] [Memo], 9/4/1972
From Strachan to Haldeman RE: a "Life" magazine article on the presidential campaign. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
Talking paper from Haldeman to Ziegler RE: RN's relations with the press during the campaign. 1 pg. [Subject: Campaign] [Memo], 8/30/1972
From Higby to Haldeman RE: Dailey's advice with respect to campaign spending and a decreased budget. 2 pgs. [Subject: Campaign] [Memo], 9/5/1972
From Higby to Haldeman RE: holding national advertising while the Committee for the Re-election of the President reconsiders its budget. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From Magruder to Haldeman RE: the use of Senator Percy's signature for campaign material in Cook County, Illinois. Handwritten notes added by Haldeman and unknown. 1 pg. [Subject: Campaign] [Memo], 9/2/1972
From Strachan to Haldeman RE: a meeting to show proposed Democrats for Nixon advertisements. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From Strachan to Haldeman RE: a "Life" magazine article on the presidential campaign. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From Dailey to Malek RE: decisions to be made on the subject of a campaign fundraising dinner. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/15/1972
From Buchanan to Haldeman and Colson RE: suggested topics for a campaign meeting. Handwritten note added by unknown. 3 pgs. [Subject: Campaign] [Memo], 8/14/1972
From RN to Haldeman RE: suggested campaign "counterattacks" for use against McGovern and Shriver. 3 pgs. [Subject: Campaign] [Memo], 8/15/1972
Objectives for a meeting with Colson on campaign attacks and counterattacks. Author unknown. 2 pgs. [Subject: Campaign] [Other Document], no date
Document suggesting how to restructure the writing apparatus of the Republican presidential campaign. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Higby RE: campaign issues in the polls. Statistical information on RN and McGovern's strengths and weaknesses as ranked by Republican campaigners and White House figures attached. 9 pgs. [Subject: Campaign] [Memo], 8/10/1972
From Safire to Higby RE: Safire's analysis of the strong and weak points of the presidential campaigns in 1972. Duplicates attached. 6 pgs. [Subject: Campaign] [Memo], 8/9/1972
From Strachan to Magruder RE: White House concerns with the Committee for the Re-election of the President's efficiency. 1 pg. [Subject: Campaign] [Memo], 8/29/1972
From Ehrlichman to RN RE: Shultz's meeting with George Meany. Shultz's report on the conversation attached. 5 pgs. [Subject: Campaign] [Memo], 8/25/1972
From Bill Buckley to "H" RE: problems between Mitchell and Governor Rockefeller. 1 pg. [Subject: Campaign] [Memo], 8/28/1972
From "Tod" to Haldeman RE: information sent by "John." 1 pg. [Subject: Campaign] [Memo], 8/17/1972
From Maurice Stans to Ehrlichman RE: a letter from William Loeb of the "Manchester Union Leader." 1 pg. [Subject: Campaign] [Memo], 7/29/1972
From William Loeb to Walter J. Dilbeck, Jr. presenting an analysis of the presidential campaign, including issues and past campaigns. 4 pgs. [Subject: Campaign] [Letter], 7/20/1972
From Marik, through Magruder, to MacGreogor RE: Senator Percy's signature on campaign material. Handwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 8/22/1972
From Higby to Haldeman RE: making the most effective use of the campaign apparatus over the next 100 days. 4 pgs. [Subject: Campaign] [Memo], 8/8/1972
From Haldeman to Stans RE: keeping fundraising dinners low-key. 1 pg. [Subject: Campaign] [Memo], 8/30/1972
Talking paper sent by Haldeman to Price RE: the use of Price's staff in the campaign. 2 pgs. [Subject: Campaign] [Memo], 8/30/1972
From Parker, via Chapin, to Haldeman RE: proposed schedules for PN, Julie Eisenhower, and Tricia Cox. Proprosed campaign schedules attached. 6 pgs. [Subject: Campaign] [Memo], 8/29/1972
From Magruder to Haldeman RE: a Lou Cannon article on the use of surrogates in the 1972 Republican presidential campaign. Article in question attached. Duplicate of memo and article attached. 6 pgs. [Subject: Campaign] [Memo], 9/2/1972
From Strachan to Haldeman RE: alternate names for "1701." Handwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/2/1972
From Magruder to MacGregor RE: alternate names for the Committee for the Re-election of the President. 2 pgs. [Subject: Campaign] [Memo], 8/12/1972
From Strachan to Haldeman RE: Magruder's thoughts on when to change the name of the Committee for the Re-election of the President. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 5/8/1972
From Magruder to Haldeman RE: thoughts on changing the name of RN's campaign apparatus. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 3/29/1972
From Haldeman to Magruder RE: changing the name of the Committee for the Reelection the President. 1 pg. [Subject: Campaign] [Memo], 3/17/1972
From Strachan to Haldeman RE: suggested alternate names for the Committee for the Reelection of the President. 1 pg. [Subject: Campaign] [Memo], 8/14/1972
From "Pat" to "Joan" RE: information pertaining to a previous conversation. 1 pg. [Subject: Campaign] [Memo], no date
From Magruder to MacGregor RE: proposed alternate names for the Committee for the Reelection of the President. 2 pgs. [Subject: Campaign] [Memo], 8/12/1972
Memorandum of call presenting information information from Bob Reisner on alternate names for the 1972 Republican campaign organization. 1 pg. [Subject: Campaign] [Memo], no date
From Magruder to MacGregor RE: proposed alternate names for the Committee for the Reelection of the President. 2 pgs. [Subject: Campaign] [Memo], 8/12/1972
Scholar Source Context
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26146028
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WHSF: Contested, 36-4
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document
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pageCount
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Source metadata
id
26146028
sourceUrl
contentType
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title
WHSF: Contested, 36-4
description
This file contains:
From Strachan to Haldeman RE: a "Washington Post" column by Evans and Novak commenting on a memo from Teeter on the subject of Jewish voters. Column in question attached. 2 pgs. [Subject: Campaign] [Memo], 9/1/1972
From Teeter to Haldeman RE: statistical information on Jewish voters. 3 pgs. [Subject: Campaign] [Memo], 8/8/1972
From Caspar Weinberger to George Shultz, Haldeman, Herbert Stein, Ehrlichman, Cole, Flanigan, Edwin Harper, MacGregor, Timmons, Colson, Ziegler, and Rumsfeld RE: proposed spending by McGovern. Spending proposal attached. 2 pgs. [Subject: Campaign] [Memo], 9/6/1972
From Strachan to Haldeman RE: campaign advertising and budgeting. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From Dailey to Magruder RE: a recent decision to cut the CRP's advertising budget. Handwritten note added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 8/15/1972
From Magruder to Haldeman RE: press relations of the Committee for the Reelection of the President. 1 pg. [Subject: Campaign] [Memo], 9/4/1972
From Strachan to Haldeman RE: a "Life" magazine article on the presidential campaign. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
Talking paper from Haldeman to Ziegler RE: RN's relations with the press during the campaign. 1 pg. [Subject: Campaign] [Memo], 8/30/1972
From Higby to Haldeman RE: Dailey's advice with respect to campaign spending and a decreased budget. 2 pgs. [Subject: Campaign] [Memo], 9/5/1972
From Higby to Haldeman RE: holding national advertising while the Committee for the Re-election of the President reconsiders its budget. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From Magruder to Haldeman RE: the use of Senator Percy's signature for campaign material in Cook County, Illinois. Handwritten notes added by Haldeman and unknown. 1 pg. [Subject: Campaign] [Memo], 9/2/1972
From Strachan to Haldeman RE: a meeting to show proposed Democrats for Nixon advertisements. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From Strachan to Haldeman RE: a "Life" magazine article on the presidential campaign. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From Dailey to Malek RE: decisions to be made on the subject of a campaign fundraising dinner. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/15/1972
From Buchanan to Haldeman and Colson RE: suggested topics for a campaign meeting. Handwritten note added by unknown. 3 pgs. [Subject: Campaign] [Memo], 8/14/1972
From RN to Haldeman RE: suggested campaign "counterattacks" for use against McGovern and Shriver. 3 pgs. [Subject: Campaign] [Memo], 8/15/1972
Objectives for a meeting with Colson on campaign attacks and counterattacks. Author unknown. 2 pgs. [Subject: Campaign] [Other Document], no date
Document suggesting how to restructure the writing apparatus of the Republican presidential campaign. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Higby RE: campaign issues in the polls. Statistical information on RN and McGovern's strengths and weaknesses as ranked by Republican campaigners and White House figures attached. 9 pgs. [Subject: Campaign] [Memo], 8/10/1972
From Safire to Higby RE: Safire's analysis of the strong and weak points of the presidential campaigns in 1972. Duplicates attached. 6 pgs. [Subject: Campaign] [Memo], 8/9/1972
From Strachan to Magruder RE: White House concerns with the Committee for the Re-election of the President's efficiency. 1 pg. [Subject: Campaign] [Memo], 8/29/1972
From Ehrlichman to RN RE: Shultz's meeting with George Meany. Shultz's report on the conversation attached. 5 pgs. [Subject: Campaign] [Memo], 8/25/1972
From Bill Buckley to "H" RE: problems between Mitchell and Governor Rockefeller. 1 pg. [Subject: Campaign] [Memo], 8/28/1972
From "Tod" to Haldeman RE: information sent by "John." 1 pg. [Subject: Campaign] [Memo], 8/17/1972
From Maurice Stans to Ehrlichman RE: a letter from William Loeb of the "Manchester Union Leader." 1 pg. [Subject: Campaign] [Memo], 7/29/1972
From William Loeb to Walter J. Dilbeck, Jr. presenting an analysis of the presidential campaign, including issues and past campaigns. 4 pgs. [Subject: Campaign] [Letter], 7/20/1972
From Marik, through Magruder, to MacGreogor RE: Senator Percy's signature on campaign material. Handwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 8/22/1972
From Higby to Haldeman RE: making the most effective use of the campaign apparatus over the next 100 days. 4 pgs. [Subject: Campaign] [Memo], 8/8/1972
From Haldeman to Stans RE: keeping fundraising dinners low-key. 1 pg. [Subject: Campaign] [Memo], 8/30/1972
Talking paper sent by Haldeman to Price RE: the use of Price's staff in the campaign. 2 pgs. [Subject: Campaign] [Memo], 8/30/1972
From Parker, via Chapin, to Haldeman RE: proposed schedules for PN, Julie Eisenhower, and Tricia Cox. Proprosed campaign schedules attached. 6 pgs. [Subject: Campaign] [Memo], 8/29/1972
From Magruder to Haldeman RE: a Lou Cannon article on the use of surrogates in the 1972 Republican presidential campaign. Article in question attached. Duplicate of memo and article attached. 6 pgs. [Subject: Campaign] [Memo], 9/2/1972
From Strachan to Haldeman RE: alternate names for "1701." Handwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/2/1972
From Magruder to MacGregor RE: alternate names for the Committee for the Re-election of the President. 2 pgs. [Subject: Campaign] [Memo], 8/12/1972
From Strachan to Haldeman RE: Magruder's thoughts on when to change the name of the Committee for the Re-election of the President. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 5/8/1972
From Magruder to Haldeman RE: thoughts on changing the name of RN's campaign apparatus. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 3/29/1972
From Haldeman to Magruder RE: changing the name of the Committee for the Reelection the President. 1 pg. [Subject: Campaign] [Memo], 3/17/1972
From Strachan to Haldeman RE: suggested alternate names for the Committee for the Reelection of the President. 1 pg. [Subject: Campaign] [Memo], 8/14/1972
From "Pat" to "Joan" RE: information pertaining to a previous conversation. 1 pg. [Subject: Campaign] [Memo], no date
From Magruder to MacGregor RE: proposed alternate names for the Committee for the Reelection of the President. 2 pgs. [Subject: Campaign] [Memo], 8/12/1972
Memorandum of call presenting information information from Bob Reisner on alternate names for the 1972 Republican campaign organization. 1 pg. [Subject: Campaign] [Memo], no date
From Magruder to MacGregor RE: proposed alternate names for the Committee for the Reelection of the President. 2 pgs. [Subject: Campaign] [Memo], 8/12/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
4
9/1/1972
Campaign
Memo
From Strachan to Haldeman RE: a
"Washington Post" column by Evans and
Novak commenting on a memo from Teeter
on the subject of Jewish voters. Column in
question attached. 2 pgs.
36
4
8/8/1972
Campaign
Memo
From Teeter to Haldeman RE: statistical
information on Jewish voters. 3 pgs.
36
4
9/6/1972
Campaign
Memo
From Caspar Weinberger to George Shultz,
Haldeman, Herbert Stein, Ehrlichman, Cole,
Flanigan, Edwin Harper, MacGregor,
Timmons, Colson, Ziegler, and Rumsfeld
RE: proposed spending by McGovern.
Spending proposal attached. 2 pgs.
36
4
9/6/1972
Campaign
Memo
From Strachan to Haldeman RE: campaign
advertising and budgeting. 1 pg.
Monday, October 31, 2011
Page 1 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
4
8/15/1972
Campaign
Memo
From Dailey to Magruder RE: a recent
decision to cut the CRP's advertising budget.
Handwritten note added by Haldeman. 2 pgs.
36
4
9/4/1972
Campaign
Memo
From Magruder to Haldeman RE: press
relations of the Committee for the Re-
election of the President. 1 pg.
36
4
9/5/1972
Campaign
Memo
From Strachan to Haldeman RE: a "Life"
magazine article on the presidential
campaign. 1 pg.
36
4
8/30/1972
Campaign
Memo
Talking paper from Haldeman to Ziegler RE:
RN's relations with the press during the
campaign. 1 pg.
36
4
9/5/1972
Campaign
Memo
From Higby to Haldeman RE: Dailey's
advice with respect to campaign spending
and a decreased budget. 2 pgs.
Monday, October 31, 2011
Page 2 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
4
9/5/1972
Campaign
Memo
From Higby to Haldeman RE: holding
national advertising while the Committee for
the Re-election of the President reconsiders
its budget. 1 pg.
36
4
9/2/1972
Campaign
Memo
From Magruder to Haldeman RE: the use of
Senator Percy's signature for campaign
material in Cook County, Illinois.
Handwritten notes added by Haldeman and
unknown. 1 pg.
36
4
9/6/1972
Campaign
Memo
From Strachan to Haldeman RE: a meeting
to show proposed Democrats for Nixon
advertisements. 1 pg.
36
4
9/5/1972
Campaign
Memo
From Strachan to Haldeman RE: a "Life"
magazine article on the presidential
campaign. 1 pg.
36
4
8/15/1972
Campaign
Memo
From Dailey to Malek RE: decisions to be
made on the subject of a campaign
fundraising dinner. Handwritten notes added
by unknown. 1 pg.
Monday, October 31, 2011
Page 3 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
4
8/14/1972
Campaign
Memo
From Buchanan to Haldeman and Colson
RE: suggested topics for a campaign
meeting. Handwritten note added by
unknown. 3 pgs.
36
4
8/15/1972
Campaign
Memo
From RN to Haldeman RE: suggested
campaign "counterattacks" for use against
McGovern and Shriver. 3 pgs.
36
4
Campaign
Other Document
Objectives for a meeting with Colson on
campaign attacks and counterattacks. Author
unknown. 2 pgs.
36
4
Campaign
Other Document
Document suggesting how to restructure the
writing apparatus of the Republican
presidential campaign. 1 pg.
36
4
8/10/1972
Campaign
Memo
From Strachan to Higby RE: campaign issues
in the polls. Statistical information on RN
and McGovern's strengths and weaknesses as
ranked by Republican campaigners and
White House figures attached. 9 pgs.
Monday, October 31, 2011
Page 4 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
4
8/9/1972
Campaign
Memo
From Safire to Higby RE: Safire's analysis of
the strong and weak points of the presidential
campaigns in 1972. Duplicates attached. 6
pgs.
36
4
8/29/1972
Campaign
Memo
From Strachan to Magruder RE: White
House concerns with the Committee for the
Re-election of the President's efficiency. 1 pg.
36
4
8/25/1972
Campaign
Memo
From Ehrlichman to RN RE: Shultz's
meeting with George Meany. Shultz's report
on the conversation attached. 5 pgs.
36
4
8/28/1972
Campaign
Memo
From Bill Buckley to "H" RE: problems
between Mitchell and Governor Rockefeller.
1 pg.
36
4
8/17/1972
Campaign
Memo
From "Tod" to Haldeman RE: information
sent by "John." 1 pg.
Monday, October 31, 2011
Page 5 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
4
7/29/1972
Campaign
Memo
From Maurice Stans to Ehrlichman RE: a
letter from William Loeb of the "Manchester
Union Leader." 1 pg.
36
4
7/20/1972
Campaign
Letter
From William Loeb to Walter J. Dilbeck, Jr.
presenting an analysis of the presidential
campaign, including issues and past
campaigns. 4 pgs.
36
4
8/22/1972
Campaign
Memo
From Marik, through Magruder, to
MacGreogor RE: Senator Percy's signature
on campaign material. Handwritten note
added by Haldeman. 1 pg.
36
4
8/8/1972
Campaign
Memo
From Higby to Haldeman RE: making the
most effective use of the campaign apparatus
over the next 100 days. 4 pgs.
36
4
8/30/1972
Campaign
Memo
From Haldeman to Stans RE: keeping
fundraising dinners low-key. 1 pg.
Monday, October 31, 2011
Page 6 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
4
8/30/1972
Campaign
Memo
Talking paper sent by Haldeman to Price RE:
the use of Price's staff in the campaign. 2 pgs.
36
4
8/29/1972
Campaign
Memo
From Parker, via Chapin, to Haldeman RE:
proposed schedules for PN, Julie
Eisenhower, and Tricia Cox. Proprosed
campaign schedules attached. 6 pgs.
36
4
9/2/1972
Campaign
Memo
From Magruder to Haldeman RE: a Lou
Cannon article on the use of surrogates in the
1972 Republican presidential campaign.
Article in question attached. Duplicate of
memo and article attached. 6 pgs.
36
4
9/2/1972
Campaign
Memo
From Strachan to Haldeman RE: alternate
names for "1701." Handwritten note added
by Haldeman. 1 pg.
36
4
8/12/1972
Campaign
Memo
From Magruder to MacGregor RE: alternate
names for the Committee for the Re-election
of the President. 2 pgs.
Monday, October 31, 2011
Page 7 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
4
5/8/1972
Campaign
Memo
From Strachan to Haldeman RE: Magruder's
thoughts on when to change the name of the
Committee for the Re-election of the
President. Handwritten note added by
unknown. 1 pg.
36
4
3/29/1972
Campaign
Memo
From Magruder to Haldeman RE: thoughts
on changing the name of RN's campaign
apparatus. Handwritten notes added by
Haldeman. 2 pgs.
36
4
3/17/1972
Campaign
Memo
From Haldeman to Magruder RE: changing
the name of the Committee for the Re-
election the President. 1 pg.
36
4
8/14/1972
Campaign
Memo
From Strachan to Haldeman RE: suggested
alternate names for the Committee for the Re-
election of the President. 1 pg.
36
4
Campaign
Memo
From "Pat" to "Joan" RE: information
pertaining to a previous conversation. 1 pg.
Monday, October 31, 2011
Page 8 of 9
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
4
8/12/1972
Campaign
Memo
From Magruder to MacGregor RE: proposed
alternate names for the Committee for the Re-
election of the President. 2 pgs.
36
4
>
Campaign
Memo
"Memorandum of call" presenting
information information from Bob Reisner
on alternate names for the 1972 Republican
campaign organization. 1 pg.
36
4
8/12/1972
Campaign
Memo
From Magruder to MacGregor RE: proposed
alternate names for the Committee for the Re-
election of the President. 2 pgs.
Monday, October 31, 2011
Page 9 of 9
TO
H
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 1, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Evans and Novak Column on
Teeter's Jewish Voters
Memorandum
The September 1 Washington Post carries an Evans and
Novak column, which describes the campaign organization
debate over Bob Teeter's August 8 memorandum to you on
Jewish Voters.
A review of our records indicates you sent the memorandum
to no one and the only copy besides the attached original
is in my Teeter file.
Discussion with Fred Malek and Jeb Magruder indicates that
Malek sent copies to Max Fisher and Larry Coldberg.
Malek urged them to treat the memorandum as strictly
confidential. Malek grilled Goldberg this morning and
has reached the preliminary conclusion that he did not
leak the information.
Magruder believes that Max Fisher discussed the memorandum
with Rita Hauser, who leaked it to Evans and Novak.
Teeter, who discussed the conclusions with Fisher when
Fisher called asking questions, believes Fisher is the
source.
THE WASHINGTON POST
Friday, September 1, 1972
Rowland Evans and Robert Novak
Nixon's Jewish Vote Flap
THE WEEK BEFORE the
Jewish vote is another sign
Jewish voting experts in
better known. I would think
Republican National Con-
that, behind the facade of
the Nixon campaign com-
that we should make the
vention, top Nixon political
split-second efficiency, the
plained that Tecter, though
maximum possible use of
operative Fred Malek fired
Nixon campaign is overrun
a respected pollster and ana-
Sen. (Jacob) Javits (of New
off a nail-biting memoran-
dum calling for new tacties
by amateur masterminding
lyst, had misread the Jewish
York) and Dr. Kissinger in
with Jewish voters-setting
and loose organization.
vote. But Malek, the 35-
this regard."
year-old self-made million-
OT an internal debate re-
Mr. Nixon's Jewish ex-
THE FLAP BEGAN with
aire and erstwhile White
vealing much about Presi-
perts were incensed by the
an Aug. 8 memorandum to
House efficiency expert, was
dent Nixon's campaign or-
memo from Malek, running
White House major domo
deeply alarmed.
ganization.
a presidential campaign as
11. R. (Bob) Haldeman from
On Aug. 15, Malek sent
his first political undertak-
Malek, operating head of
Detroit-based pollster Rob-
off Teeter's findings
ing.
the Committee for the Re-
ert M. Teeter, analyzing the
(marked "confidential") to
election of the President,
important Jewish vote in
the campaign's top Jewish
AT STAFF meetings they
was worried by three-month-
New York and California.
vote experts-retired De-
argued Malek had it all
old polls showing California
Teeter's interviews in June
troit industrialist Max
wrong; McGovern is very
and New York Jews just as
showed that whereas Mr.
Fisher and Providence busi-
unpopular with Jews; Mr.
liberal and Democratic as
Nixon against McGovern
ness executive Lawrence
Nixon is stronger with rank-
ever. So Malek recommend-
was running 8 per cent
Goldberg-with his own con-
and-file Jews than with lead-
ed greater emphasis on Mr.
above the normal Republi-
clusions and instructions to
ers; Javits cannot influence
Nixon's Israeli policy and
can presidential vote in
keep the bad news quiet
Jewish voters and Kissinger
greater use politically of the
those two states among all
("This information is for
is barred from open politick-
President's foreign policy
voters, his standing with
your own use and analysis
ing. Lower-middle-income
adviser, Dr. Henry Kissin-
Jewish voters was only nor-
and it cannot be shared with
Jews are no longer doctri-
ger.
mal in New York (27 per
any other persons").
naire liberals and, accord-
The Nixon lieutenants
cent) and below normal in
ingly, are attracted to Mr.
who long have been plotting
"THE BELIEF that Mc-
California (18 per cent). New
Nixon not only on Israel but
a better share of the Jewish
Govern is anathema to Jew-
York Jewish voters rated
also on busing, welfare and
vote were stunned. In
ish voters is apparently not
McGovern above the Presi-
other race-related questions.
heated staff conferences,
true," wrote Malek. "It is
dent on all issues except na-
The present inclination at
they argued that political
clear that the support of the
tional defense and foreign
the re-election committee is
novice Malek failed to recog-
President and the reasons
policy.
to ignore Malek's memo,
nize the rightward drift of
for this support on the part
with next month's mass
lower-income Jews. More-
Teeter's gloomy conclu-
of Jewish leaders has (sic)
mailing to Jewish voters ob-
over, a. forthcoming cam-
sion: "The Jewish vote ap-
not been effectively commu-
livious to Malek's recom-
paign mailing to Jews disre-
pears to be largely a fune-
nicated to the rank and file.
mendations. Thus, the dan-
gards Malek's strictures.
tion of party affiliation and
"If we are going to make
gers of amateurism in high
Considering Mr. Nixon's
past voting behavior
any inroads with Jewish vot.
places are remedied by the
monumental lead over Sen.
moreover, McGovern's nomi-
ers we will have to make the
absence of clear lines of au-
George McGovern, such an-
nation does not appear to
differences between Mc-
thority in Mr. Nixon's cam-
ties/may not matter. Never-
have had a major effect on
Govern's and the President's
paign.
theless, the flap over the
the Jewish vote."
positions on Israel much
© 1972, Publishers-Hall Syndicate
Committee for the Re-election of the President
MEMORANDUM
August 8, 1972
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
ROBERT M. TEETER
RUT
SUBJECT:
Jewish Voters
The purpose of this memo is to summarize the Wave II data on
Jewish voters. As the Jewish population does not give us a
statistically significant sample of Jews in most of the states,
we grouped the Jews from the priority states and paid special
attention to New York and California where there is the largest
concentration of Jews.
While the President has increased his support among Jewish voters
since January, he is not running significantly better with them than
the expected vote for a Republican presidential candidate. Using
normal vote projections, the President is running 8% ahead of
normal Republican vote in New York and California with all voters
but only even with the normal vote in New York, and Nixon is behind
the normal vote in California with Jewish voters. This is in con-
trast to almost every other demographic group. The President
is running well ahead of normal vote projections for almost all
of the other demographic groups in New York and California.
Jewish Voters Only
Normal
Rep.
Wave II
Wave I
Vote
Nix.
McG
Und.
Nix.
Hump.
Und.
Nix.
Mus.
Und.
New York
30%
27%
63%
10%
26%
60%
14%
12%
82%
6%
California
30
18
79
4
29
64
7
13
66
22
The Jewish vote appears to be largely a function of party affiliation
and past voting behavior. In terms of past voting behavior, only
7% of the Jews are behavorial Republicans, and 31% are ticket-splitters,
while 62% are Democrats. Moreover, McGovern's nomination does not
appear to have had a major affect on the Jewish vote. There are very
small differences between the Jewish support for both McGovern and
Humphrey.
- 2 -
The data also shows a fairly consistent pattern across demographic
Jewish subgroups. Nixon does slightly better with older Jews than
younger Jews; however, the margins are much more consistent than
the total of all voters. The same pattern is true with income.
Nixon is only somewhat better off with higher income Jews than with
lower incomes.
In general, Nixon has a low approval rating on the way he handles
the job of being President.
Job Approval Rating
Jewish
Voters
National
California
New York
4.
Approve
41%
58%
51%
53%
Disapprove
36
30
36
35
In comparison to their handling of issues, Jewish voters give the
President much lower ratings on most issues than the ratings given
to McGovern.
Jewish
Ratings in New York
Nixon
McGovern
Pos.
Neg.
Pos.
Neg.
Drugs
24%
74%
51%
19%
Taxes
32
67
56
22
Health Care
46
53
63
13
Vietnam
41
59
63
17
Unemployment
22
77
57
18
Race
34
66
61
18
Foreign Policy
67
32
53
26
National Defense
61
34
55
22
Crime
24
75
54
22
Inflation
24
74
52
25
Environment
29
69
63
14
Bussing
36
57
55
17
General Unrest
24
74
59
18
Welfare
29
70
60
19
The only issues on which Nixon exceeds McGovern are national defense
and foreign policy. Apparently, this is related to the President's
position on Israel. The only other issues where the President is
equal to McGovern are Vietnam and health care. On all other issues,
McGovern has a sizeable edge.
- 3 -
175
Conclusions
nor
check Teety
The data leads us to several conclusions:
not
1. The general notion that the President is making great inroads
?
over McGovern with Jewish voters is borne out by the data at this
time.
2. The belief that McGovern is an anathema to Jewish voters is
apparently not true. In fact McGovern actually has slightly more
committed votes in both New York and California than Humphrey.
3, It is clear that the support of the President and the reasons for
this support on the part of Jewish leaders has not been effectively
communicated to the rank and file. If we are going to make any
inroads with Jewish voters we will have to make the differences
between McGovern's and the President's positions on Israel much
better known. I would think that we should make the maximum
possible use of Senator Javits and Dr. Kissinger in this regard.
4. Under the circumstances of having a set of low issue ratings relative
to McGovern and low approval ratings, large increases in the President's
support may be difficult. The only issues where we have an advantage
are foreign policy and national defense. If these can be related to
Israel we may be able to improve our standing. On Vietnam and health
care we are equal to McGovern and these issues may also be of some
use to us. No other issues hold such a promise, and our advertising
and media to Jewish voters should be limited to those issues where
we have the edge.
5. One of the problems in increasing the President's support among
Jews is that is should be kept in mind that the great majority
of Jewish voters consider themselves liberals and see the President
as a conservative.
nes. Strachan
THE WHITE HOUSE
WASHINGTON
September 6, 1972
MEMORANDUM FOR:
GEORGE P. SHULTZ
H. R. HALDEMAN
HERBERT STEIN
JOHN D. EHRLICHMAN
KENNETH R. COLE, JR.
PETER M. FLANIGAN
EDWIN L. HARPER
CLARK MACGREGOR
WILLIAM E. TIMMONS
CHARLES W. COLSON
RONALD L. ZIEGLER
FROM:
DONALD CASPAR W. RUMSFELD WEINBERGER Sep
SUBJECT:
McGovern Spending Propósals
Attached is a reconciliation and revision of estimates
of McGovern spending proposals, as put forth by McGovern
originally, by the Democratic Platform, and as modified
by McGovern's August 29 New York speech. I think it
would be useful if we decided on one set of figures to
use consistently.
Attachment
COMPARISON OF HOUSE REPUBLICAN CONFERENCE AND OMB
ESTIMATES OF McGOVERN SPENDING PROPOSALS
HRC Estimates based pri-
marily on McGovern-
OMB estimates based
sponsored legislative
primarily on Democratic
proposals
Party Platform
Modified con-
Modified con-
Original
sistent with
Original sistent with
August
McGovern's
August 3, McGovern's
McGovern Spending Proposals
1972
8/29/72 speech
1972
8/29/72 speech
(1)
(2)
(3)
(4)
Public service employment
9.0
6.0
12.0
6.0
Equalization of school spending and
19.0
19.0
9.2
9.2
substantial increases in Federal share
9.9
9.9
Aid to public schools for property
--
15.0
--
15.0
A
tax relief
National health insurance
59.0
59.0
60.0
60.0
Universal breakfast and lunch programs
4.7
4.7
4.7
4.7
Higher education
3.8
3.8
1.2
1.2
Defense
-25.0
-30.0
-5.0
-30.0
Income security program
-12.6
18.0
25.0
18.0
Private sector jobs subsidy
--
(10.0)
--
(10.0)
Social security expansion
--
(3.0)
--
(3.0)
AFDC expansion and federalization
--
(5.0)
--
(5.0)
Raise social security retirement test
--
--
0.5
0.5
Lower retirement age for all government
--
-
5.0
5.0
persons
Full Federal support for qualified
--
--
3.0
3.0
nursing homes
Improve staffing in VA hospitals
--
--
0.5
0.5
Full funding of all programs without
--
--
17.7
17.7
impounding (education full funding
shown under education)
Housing
--
--
0.3
0.3
Local transit systems
--
0.4
0.4
Child development
7.2
7.2
--
---
Youth services
1.4
1.4
--
--
Law enforcement
1.4
1.4
--
--
Health manpower and research
1.5
1.5
--
---
Environment and energy
4.8
4.8
--
--
Rural housing
1.5
1.5
--
--
Farm prices
4.3
4.3
--
--
Urban development and transportation
6.1
6.1
--
--
Peacetime technology assistance
0.4
0.4
--
--
Youth Conservation Corps
0.2
0.2
--
--
VA unemployment benefits
0.2
0.2
--
---
Vietnam veterans education and training
3.5
3.5
--
--
Transition income maintenance
2.2
2.2
--
--
Total new spending proposals
92.6
130.2
144.4
121.4
New revenues from tax reforms specified
22.0
22.0
in 8/29/72 speech
Total unfunded spending proposals
108.2
99.4
Property tax relief is treated as a new proposal. If this is instead a substitution
for earlier education proposals then the totals in columns (2) and (4) would be
reduced to 115.2 and 106.4, respectively.
The original HRC version assumed a Demogrant and thus a $12.6 saving on traditional
welfare expenditures. The new McGovern proposal calls for expanding Federal
welfare expenditures by $18.0B.
ADMINISTRATIVELY CONFIDENTIAL
September 6, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Possible Subject for
10 a.m. Political Meeting
You indicated today that you had several political
subjects to cover at the 10 a.m. meeting in Ehrlichman's
office. However, there is one problem that you may want
to cover in the meeting or separately with MacGregor.
Stans told MacGregor and Magruder today at 3 p.m. that he
would not release any money to the November Group until
they accepted the 6.3 million budget instead of the
10 million requested. You expressed your views to
MacGregor regarding the advertising budget in the attached
memorandum.
This budget problem may be raised Friday afternoon when
Peter Dailey is prepared to present to you the final
"finished" campaign newspaper and TV ads. Although
Dailey plans on discussing the revised advertising
strategy in light of McGovern's, this budget matter may
be raised by Dailey because the matter has not been
resolved.
GS/jb
Club
Committee for the Re-election of the President
Machrega
MEMORANDUM
August 15, 1972
think Pete
MEMORANDUM TO THE HONORABLE CLARK MacGREGOR
night
- and
Howe
THROUGH:
JEB S. MAGRUDER
FROM:
PETER H. DAILEY
SUBJECT:
Advertising Budget
we
don't
packing
The recent decisions to cut the Committee Adver-
tising budget should be reviewed now to provide
for sound media planning and scheduling.
For your review, we submit the following:
Considerations
1. $14.2 million is allowable for media under
the Federal Election Campaign Spending Act.
2. $3 million has been deducted from the total
for other uses, leaving a current budget of
$11.2 million.
3. We want to provide adequate reach and fre-
quency, flexibility of message, a meaning-
ful delivery of DFN messages (or anti-McGovern
advertising), and an adequate contingincy
budget.
4. In 1968, the Nixon campaign spent $22.5
million in broadcast alone, while the
Democrats spent $15.4 million. At present
we have $8.1 million allocated to broadcast,
a reduction from 1968 of 268%. Thus, the
allowable budget has been already reduced
$3 million and is well under 1968 expenditures.
5.
The McGovern forces may well spend up to the
$14.2 million allowable if they can raise the
funds.
6. We do not want to visably outspend McGovern.
We do not want money to be a campaign issue.
4
-2-
7. Polling data must be a determinate of dollar
planning. We must be prepared to spend all
available funds to win the election and make
adjustments downward later if polls indicate.
Right
8. Advertising is the only communications vehicle
through which we can transmit our message as
the Committee wants it communicated without
having the press provide its own interpreta-
tions. Also, it is the best way to communicate
McGovern's radical positions to the American
electorate.
9. Current Committee plans call for a substan-
tially reduced budget. The most recent plan
Not
shows a budget allocation of $6.2 million
dollars.
Conclusions
The $6.2 million budget assumes an easy election
and one not related to issues. We cannot operate
on that assumption. absolutely
We should plan now on a close election. National
and local polling data should be closely scrutinized
and the plan adjusted downward later.
Right
Recommendation
The budget for advertising should be restored to the
$11.2 million level. We can not afford to plan now
on an easy win, then be put in a position of
scrambling for dollars in the last weeks if the
polling gap closes.
agree
Committee for the Re-election of the President
MEMORANDUM
September 4, 1972
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDER
SUBJECT:
Press Relations
The press policy at 1701 has been as follows:
1) Mac Gregor works with the press on an on the record basis.
2) Abrahams, Shumway, and Moore respond to inquiries, develop
lines, etc., primarily on a background not for attribution
basis.
3) We have used other spokesmen only when the subject matter
was such that Abrahams and I felt it was appropriate that
someone other than the above mentioned respond (i.e.
Rietz on youth, Porter on surrogates).
4) Malek does work with some press people, as he feels
appropriate. Usually his work is on a background not for
attribution basis.
As you recall, Mr. Mac Gregor wrote a memorandum in which he
requested that no one have any discussions with hostile press.
We discussed with him the problems this would create and the
policy stated above is one he and I settled on as a workable
policy for our Committee.
Abrahams and I agreed this weekend that in the future we will
have no individuals other than Abrahams, Moore and Shumway
work with the press on an information basis, therefore, point
three no longer applies.
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONF 'IDENTIAL
September 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
Life Article on Campaign
Jeb Magruder called to say that the Dave Maxie article
for Life magazine on the campaign will be published
September 11, 1972. Maxie agreed to have Life do a
story on the First Family, which appeared on August 21,
1972, in exchange for the story on the campaign.
Maxie interviewed "most of the senior 1701 staff, with
some exceptions (i.e. Bob Teeter)". Magruder expects
the article to be "on balance a favorable article",
primarily focusing on MacGregor. There should be some
negative comment on security.
TALKING PAPER -- ZIEGLER
You apparently discussed with the President the point
that the press will not be impressed by anything we do
on the campaign trail. He feels, therefore, that we
should play every event to the local press, at least 75
percent.
We have to realize the difficult situation we have and
should see the locals and butter them up in order to
work with the problem.
You should quit worrying about the specials. For
example, why did we have Sidey and Semple at the
celebrities party? Why not friends?
You should set up a handshake with local press at all
stops. You've been instructed many times in the past to
do it and you aren't doing it. For example, in Michigan
nothing was worked out on this. It must be.
HRH
August 30, 1972
HRH:kb
September 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
Revised Advertising Strategy
Dailey indicated to me that he and his group were already
in the process of reevaluating our advertising strategy. They
see waiting until after we receive our next batch of poll data
(September 16) before making any final hard decisions. Their
beet information indicates that McGovern's advertising will
start September 12th.
Their general feeling is that now we should hold back in doing
our general or national advertising. We should take a look at
some of the states where we are behind and consider doing our
strong Democratic advertising, hitting McGovern in those states.
We would hold off on all of our other national advertising, including
mailing.
JP
2
The states Dailey was generally talking about are
Wisconsin, California (and in the San Francisco).
Ohio, in the Cleveland area.
Pete alsb indicated that with the tremendously high ASI
ratings, one of his basic conclusions was that we're getting
good coverage of Richard Nixon being President and the
more we can show the documentaries, shows Nixon as
Pre sident. Some of the commercials do, but either way
they appeared as commercials that are contrasted directly
to McGovern. Pete will have more to us on this subject
this Friday.
LH:kb
THE WHITE HOUSE
WASHINGTON
September 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
L
SUBJECT:
Revised Advertising Strategy
Dailey and his group were already in the process of reevaluating
our advertising strategy. They plan to wait until after we receive
our next batch of poll data (September 16) before making any
final hard decisions. McGovern's advertising will start
September 12th.
We should hold for now in doing any general, national advertising,
including mailings. We should take a look at some of the states
where we are behind and consider doing our strong Democratic
advertising, hitting McGovern in those states. - Wisconsin,
California (in San Francisco), Ohio (in Cleveland area), Michigan
and Oregon.
With the tremendously high ASI ratings they received, we should
consider showing the documentaries early in the campaign. This
is based on the premise that we are receiving good coverage of
Richard Nixon as President.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
memorandum
September 2, 1972
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDER
SUBJECT:
Illinois DirectMail on
During the Republican Convention, Clark MacGregor approved our recommendation
to have Senator Percy sign letters for high and middle income voters in
Cook County, Illinois. Shortly thereafter, Gorden Strachan indicated to
me that you had reservations about using Senator Percy's name.
The purpose of this memo is to indicate our strong feeling that Senator
Percy's name would substantially add to the effectiveness of the letter.
No other public figure except the President or Vice President can approach
the favorable reading among these target voters in Illinois.
RECOMMENDATION:
That you confirm that we are authorized to seek Senator Percy's agree-
ment to sign the Cook County letter to high and middle income voters.
APPROVE
DISAPPROVE
No comment -
COMMENTS
I still disagree -
smalem
but leaveitto
mac Gugar.
It is clear that Percy is opposed
to the P.- - I don't understand
why we key sucking
around him.
ADMINISTRATIVELY CONFIDENTIAL
September 6, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Democrats for Nixon
Advertisements
Peter Dailey and Phil Joanou are available to show you
the final DFN advertisements before they meet with
Connally at 3 p.m. All the materials (TV spots,
newspaper boards, etc.) are in my office. You have
seen most of the materials in "rough", non-DFN attri-
buted form.
The DFN strategy memorandum prepared by Dailey and
delivered to me this morning is attached.
Also available in my office are the re-done DFN
mailings and brochures that Peter Dailey and Bob
Marik prepared for Connally.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Life Article on Campaign
Jeb Magruder called to say that the Dave Maxie article
for Life magazine on the campaign will be published
September 11, 1972. Maxie agreed to have Life do a
story on the First Family, which appeared on August 21,
1972, in exchange for the story on the campaign.
Maxie interviewed "most of the senior 1701 staff, with
Home exceptions (i.e. Bob Teeter)". Magruder expects
the article to be "on balance a favorable article",
primarily focusing on MacGregor. There should be some
negative comment on security.
GS/jb
chapen
Committee for the Re-election of the President
Xerot to
Gordon who
MEMORANDUM
August 15, 1972
Should we
TO:
FRED MALEK
put in
FROM:
PETE DAILEY
Charge this of
SUBJECT:
Fund-Raising Dinner, September 26
format.
This dinner is the $1,000 per plate affair which
will be in approximately 32 cities. A one hour
RH+ JSM Franch
4
Lang Washburn, in charge of the September 26 fund-
raising dinner, is in need of help on a political
H
closed circuit telecast linking all of the cities
is planned. The telecast is scheduled for 10 pm -
11 pm, EST. Currently, they plan for President
perc?
Nixon to attend in New York, and Vice President
Agnew in Chicago. Los Angeles and San Francisco
will not be in the closed circuit link. They will
have a live Presidential appearance at a luncheon
in San Francisco on September 27, and at a dinner
in Los Angeles that night. They have plans to have
Bob Hope introduce the President at all of these
functions No advance publicity for this dinner is
planned for obvious reasons. Nate Halpern is the
producer. He also produced the 1968 fund-raising
dinner, as well as the 1970 Republican National
Committee fund-raising dinner. Major political
decisions must be made prior to the time the one
hour format is planned by Halpern. This includes:
Who is to be introduced?
In what cities should they be introduced?
Who should be shown on camera?
How is the program to be opened?
Most of these decisions are political ones that fall
outside the November Group. I will be happy to help
in any way I can, but I suggest that someone in the
White House assume the responsibility.
CC: Jeb Magruder
Dwight Chapin
Gordon Strachan
Phil Joanou
THE WHITE HOUSE
WASHINGTON
August 14, 1972
MEMORANDUM TO:
H. R. HALDEMAN
CHARLES COLSON
FROM:
PAT BUCHANAN
SUBJECT:
Monday Morning 9:15 a. m. Meeting
Have to be at the doctor's for a 9:00 a.m. appointment at Naval
Medical. but the following are followup attack recommendations
for today:
1.
Ramsey Clark, along with the Shriver charge, this is issue
number one today. Clark will have a press conference. We can
piggy-back on this for tonight's TV. Suggest Mitchell Written Statement
by PJB iterating our demand that McGovern either endorse or
repudiate Clark's performance and his "perfect" choice for the FBI.
Ignore McGovern charge of "treasonous allegations, 11 and focus on
McGovern once again evading re-endorsing a man whom he seems
ready to dump over the side. Also, Fletcher Thompson in attacking
Clark, and others should keep before the public that he 1S McGovern's
"perfect choice" for the FBI job. Suggest that MacGregor gc on TV
this is "the" story of day, for tonight, demanding anew, along the lines
of Mitchell statement that McGovern stop evading and obfuscation and
answer to American people if this individual who last week was broadcasting
Hanoi's propaganda is still in line to head up the FBI. Also, Mitchell
statement of page and a half should contain defense of U.S. pilots
slandered by McGovern yesterday. (PJB can have this by noon, by one
at latest.)
2.
On the Shriver story, that RN "blew it" we should get Lodge on
TV; we should turn the focus of this on Shriver and McGovern's
credibility; and re-issue that resignation letter from Shriver; as long
as the issue turns on whether Shriver was telling the truth or not td ling
the truth, they can't be making ground. Further, this boiling
controversy keeps the Watergate Caper off of page 1. Everything should
be done, in statements and the like to portray Shriver as a) not telling the
truth and b) keeping silent for three years, seeking a GOP job, and then
speaking out only when it was politically profitable. Shriver was a "Silent
Partner" in the escalation in Vietnam; endorsed RN's policy, and now for
-2-
crass political gain is stabbing in the back a President whose policies
he endorsed wholeheartedly while in the President's employ.
3.
The White Paper of McGovern's on the environment got hardly
any serious coverage. We can and should elevate this with an
EPA, and/or CEQ press conference today which attacks McGovern
for "gross ignorance of the President's record, for "sloppy staff work"
for utter lack of knowledge of the toughest environmental record ever
compiled by any President. Impossible to believe Senator McGovern
could have seen or signed this idiotic paper then a briefing listing
of RN's environmental achievements. But the attack on McGovern's
"incredible document" should be the lead. Once again reflecting the
sloppy staff work that has plagued the McGovern campaign. Tone
incredulous that McGovern could have issued such a paper.
4.
Don't respond to the false allegation that we accused Clark
of treason this is what they would like to make the issue our
issue IS that this tool of Radio Hanoi is McGovern's perfect choice for
FBI Director, and this is a travesty; and that McGovern should repudiate
Clark (even as Senator Proxmire did) and tell the American people in
no uncertain terms that he withdraws his endorsement of Clark for
FBI Chief.
5.
We might need some polling in Pa. to see the damage done on
this flood controversy.
6.
Page 30 of Saturday News Summary -- Jesse Jackson has some
negative remarks on McGovern we should get these out to the black
press, and have Floyd McKissick use them in attack on McGovern and
defense of his decision to go with RN.
7.
We should have Paul Keyes working up some humorous lines
of ridicule to use against McGovern; if we can get the country making
him and his campaign as ridiculous, he may never be able to regain
credibility and recover.
8.
Within the attack book there are three or four McGovern predictions
about what the NVN would do if we halted bombing, etc. All provided
wrong. We should have a foreign policy spokesman who can speak to
these points, and indict McGovern for having been wrong about every
other opportunity, wrong about Hanoi's intentions throughout his career,
and a record of misjudging the enemy, relfected anew in his endorsement
of Shriver's charge.
-3-
9.
Note page 18 of N. Y. Times, where McGovern is working
on Hill to remove equal time requirement, in which event networks
will grant free time. Can we block this?
10.
Important thing -- ride the big stories of the day -- Clark,
and Shriver credibility.
Buchanan
THE WHITE HOUSE
WASHINGTON
August 15, 1972 have
Camp David
MEMORANDUM FOR :
H.R. HALDEMAN
FROM THE PRESIDENT
Following are some odds and ends with regard to the counterattack
activities.
As I have emphasized, and as Connally totally agrees, it is important
to continue to hammer at Clark, particularly on the point that he is
McGovern's choice as Head of the FBI. Get Buchanan to get the
sharpest, briefest summary of the situation with the direct quote
from McGovern, the direct quote from Clark on Hanoi, or if a
direct quote is not available there, the best possible summary which
does not overstate the case. The charge should then be summarized
in a way that it cannot be attacked as being inaccurate and should
demand that McGovern confirm or deny the charge.
It might go something like this - On August
, Ramsey Clark in
Hanoi, speaking on Hanoil radio completely being taken in by the
North Vietnamese propoganda, attacked the policy of the United States
in these words (put in a very brief, sharp excerpt). It is unpre-
cedented that any American, and particularly a former Attorney
General of the United States, would attack his own country, not only
while he was in a foreign country, but when he is in the capital of an
enemy country responsible for the death of 55, 000 Americans. On
July
, in an interview, Senator McGovern said, "Ramsey Clark
would be a perfect FBI Director if he would take it" (get here, of
course, the exact quote).
For years, J. Edgar Hoover, as head of the FBI, was the nation's
number one anti-Communist and protected our institutions from
Communist infiltration. This is one of the FBI's primary respon-
sibilities.
Senator McGovern has put the country on notice that he is going to
put in this highly sensitive position, not a strong anti-Communist
like J. Edgar Hoover, but one who by his conduct in Hanoi, has
demonstrated that he has been totally taken in by the Communists
and will even unwittingly, take the Communist line over that of his
own country in wartime.
2
We do not question the loyalty or the good intentions of Senator
McGovern or Ramsey Clark, but this unbelievably soft-headed
attitude toward Communism means that the election of McGovern
would be an invitation for an open hunting license in the United
States for the Communist subversives.
I am not wedded to any of this language or even to the way to present
it. Buchanan et al can probably come up with something better, but
what I am urging is that a line be developed and once it is developed,
that it be distributed to major speakers, editors of papers and
opinion-makers across the country. I would strongly urge that in
this case it not come from MacGregor, and of course not from the
White House. Perhaps if Kearnan, the head of the International
Police Chiefs, or someone of that sort, or even possibly the head
of the VFW organization should send it out. The main thing is to
get it out and get it used SO that we can make this a major issue
in the campaign.
On another subject of less importance, but one which was an example
of a procedure I want followed throughout the campaign, is the rather
silly but on reflection, shocking statement made by Shriver that when
McGovern is in the White House, the poor people would be invited to
the White House, that the only people that had been invited to the
White House during the Nixon Administration were the rich people
and the bad people.
I realize that this is silly, and it of course, should not be elevated
to a national issue. I think, however, it might well be answered by
one of our women surrogates in defense of Mrs. Nixon. It also should
be in the answer desk material - perhaps a little piece in MONDAY
might be the way to do it. What I am suggesting here is that we never
forget Dick Moore's admonition that the little lies must always be
answered. It is obvious that Shriver is going to play the rich versus
the poor line and so is McGovern. It is obvious too, that the public
soon forgets how many generous things we have done with the use
of the White House - the most unprecedented opening of the doors to
underprivileged children, the aged, and others in the history of the
White House. It isn't wise to let him get away with even charges SO
minor as this.
3
I would suggest that Connie by this time, since I have written at
least a dozen memos to her or to you to be passed on to her, would
have a chapter and verse on the parties, the Thanksgiving Dinners,
the luncheons in the White House for the old folks, the parties at
Christmas time for the blind and the deaf, the underprivileged and
the poor, the parties on the lawn for the poor children in the Wash-
ington area, etc., etc. Direct her to get the material together in
an effective a package as possible, then give it to a good writer who
can summarize it all and put it out on reflection, probably in some-
thing like MONDAY.
The purpose of this is not to knock down Shriver on the ridiculous
charge which is really not worth responding to, the purpose is to get
across the story that we have not gotten across too well - that we
have really done outstanding work over these past three and a half
years in opening the White House doors to thousands of people who
never before could have that opportunity. Incidentally, the rides on
the Sequoia might also be mentioned. This is a good assignment
for somebody and when it is completed, tell them that I want to see
it so that they will know that I consider it important. It would also
be helpful if you would pass on a copy of it to Mrs. Nixon, Tricia,
and Julie.
It
FU
MEETING WITH COLSON
stoo 8/15
RE: Attack/Counter-Attack
Objective: To spell out to Colson the fact that he will be in
charge of the attack/counter-attack operation and
explain to him the guidelines under which he should
operate.
-- Meet each morning at 8:00 a.m. with Ehrlichman,
Ziegler, Haldeman in Haldeman's office. Review
News Summary and strategy. This meeting followed
by usual 8:15 a.m. meeting.
-- At conclusion of 8:15 a.m. meeting, Colson should
hold operational meeting in Roosevelt Room to give out
assignments for the day. This is an operational meeting,
not an idea session. Ideas should be submitted in writing
by 5:00 p.m. each day.
-- Show Colson suggested meeting list. Say that he can
modify but that representatives from White House, press
office, 1701, RNC, and the Domestic Council must be
included.
-- Cover the way the writing operation will be set up with
Buchanan as Editor-in-Chief. All writers report to
Buchanan on attack/counter-attack.
-- Cover the fact that Chapin will be handling surrogate
scheduling and that O'Donnell is to be assigned to him for
the next 100 days.
-- Colson may want to set up his own idea group of Scali,
Moore, etc., if so -- fine, but they should be a separate
group.
Meeting with Colson -- re: attack/counter-attack
2
SUGGESTED MEETING GROUP
White House -- Buchanan, Khachigian (or Adm. type),
Clawson, Warren, Howard, Strachan
Domestic Council -- Hullin
1701 -- Failor, Abrahams
RNC -- Wilke, DeBolt (or Bauer or Harroff), Lofton
LH
August 14, 1972
LH:kb
H
FU
RESTRUCTURING THE WRITING OPERATION/CAMPAIGN
8/15 $125
Objective:
1. Establish a group of attack writers under
Buchanan.
2. Find an appropriate administrator to work
with Buchanan.
Action:
1. Meet with Ray Price to discuss concept and
ask him to select those writers who could be
spared from Presidential and First Family work.
2. Ask Colson for a confidential list of whom he
feels would be best.
3. Once this list is established, meet with Colson
and Buchanan to set up operational arrangements.
4. Suggest to MacGregor that 1701 attack writers
will also be assigned to Buchanan.
Meeting with Price:
-- Need for unified sufficiently staffed attack
operation. Ray can't do this -- must concentrate on highest
priority which is First Family and President.
-- This is not a permanent arrangement, but for next ninety
days it is not business as usual. We need a full-time effort
in both areas.
-- We need to assign to Buchanan the writers who we can
spare, making sure the First Family is covered.
THE WHITE HOUSE
WASHINGTON
Date: August 10, 1972
TO:
LARRY HIGBY
FROM:
GORDON STRACHAN
The balance of isolated issues
and thoughts that did not fit
within the Four Best/Four Worst
Issues tally are described on two
additional pages.
List all issues
not just tep 4
PRESIDENT NIXON - SENATOR McGOVERN
Strong/Weak Issues
President Nixon's Best Issues
1. International Issues (China, Moscow, Peacemaker,
Vietnam)
a. Listed First by: Moore, Harlow, Clawson,
Sears, Cole, Dent, Buchanan, Hallett, Colson,
Chapin, Garment (11 of 15)
b. Listed in Top 4 by everyone
2. The Economy
a. Listed First by: None
b. Listed Second by: Moore, Harlow, Cole
C. Listed Third by: Sears, Clawson
d. Listed Fourth by: Dent, Hallett, Colson
e. Not Listed as Positive Issue by: Teeter, Chapin,
Garment, Buchanan, McLaughlin
3. Domestic Tranquility
a. Listed First by: None
b. Listed Second by: McLaughlin, Sears, Dent, Colson
C. Listed Third by: Cole
d. Listed Fourth by: Teeter, Hallett
e. Not Listed as Positive Issue by: Moore, Harlow,
Clawson, Chapin, Garment, Buchanan, Whitaker
Page Two
President Nixon - Senator McGovern
Strong/Weak Issues
4. Incumbency (competence, experience, professional)
a. Listed First by: McLaughlin, Whitaker, Price,
Moore
b. Listed Second by: : Clawson, Chapin
C. Listed Fourth by: Garment, Harlow
d. Not Listed as Positive Issue by: Teeter, Cole,
Sears, Dent, Hallett, Colson, Buchanan
Page Three
PRESIDENT NIXON - SENATOR McGOVERN
Strong/Weak Issues
Senator McGovern's Worst Issues -- Our Attack
1. The Candidate Himself (Inexperienced, Indecisive,
Credibility)
a. Listed First by: McLaughlin, Chapin, Garment,
Moore, Teeter, Sears, Dent, Hallett, Price
b. Listed in Top Four by: Colson, Buchanan, Cole,
Harlow, Clawson
C. Not Listed as McGovern Weak Issue by: Whitaker
2. McGovern's Radicalism (Non-Specific Issues)
a. Listed First by: Buchanan, Price, Whitaker, Harlow
b. Listed in Top Four by: McLaughlin, Moore, Teeter
C. Not Listed as McGovern Weak Issue: Colson, Hallett,
Dent, Sears, Cole, Garment, Chapin
3. McGovern Issue Positions (National Defense, Welfare,
Socialize America)
a. Listed First by: Colson, Sears, Cole
b. Listed in Top Four by: Chapin, Dent, Hallett,
Buchanan, Price, Harlow, Teeter, Moore, Clawson,
McLaughlin
C. Not Listed as McGovern Weak Issue by: Whitaker,
Garment
Page Four
PRESIDENT NIXON - SENATOR McGOVERN
Strong/Weak Issues
Senator McGovern's Worst Issues -- Our Attack
4. McGovern is Elitist
a. Listed First by: None
b. Listed in Top Four by: Price, Whitaker, Garment,
McLaughlin, Buchanan
C. Not Listed as McGovern Weak Issue by: Harlow,
Teeter, Moore, Hallett, Dent, Chapin, Sears,
Cole, Colson, Clawson
Senator McGovern's Best Issues
1. Vietnam
a. Listed First by: Garment, Cole, Hallett, Moore,
Harlow
b. Listed in Top Four by: Clawson, Colson, Chapin,
Dent, Buchanan, Whitaker, Sears, Price
C. Not Listed as McGovern Strong Issue by: Teeter,
McLaughlin
2. Personal Character, Honesty
a. Listed First by: Sears, Whitaker
b. Listed in Top Four by: McLaughlin, Garment, Cole,
Dent, Hallett, Harlow, Buchanan
C. Not Listed as McGovern Strong Issue by: Teeter,
Clawson, Colson, Chapin, Moore
Page Five
PRESIDENT NIXON - SENATOR McGOVERN
Strong/Weak Issues
Senator McGovern's Best Issues
3. The Economy
a. Listed First by: Teeter, Buchanan, McLaughlin
b. Listed in Top Four by: Cole, Hallett, Whitaker,
Moore, Chapin, Colson, Clawson
C. Not Listed as McGovern Strong Issue: Garment,
Harlow, Sears, Price
4. The Haves and Have-Nots
a. Listed First by: Price, Colson
b. Listed in Top Four by: Garment, Sears, Dent,
Moore, Hallett, Chapin, Whitaker, McLaughlin,
Buchanan
C. Not Listed as McGovern Strong Issue by: Teeter,
Clawson, Harlow
President Nixon's Worst Issues --- McGovern Attack
1. Credibility, Trust, Ethics
a. Listed First by: Chapin, Cole, Moore, Dent,
Sears, Price
b. Listed in Top Four by: Garment, McLaughlin,
Clawson, Buchanan, Hallett, Harlow, Whitaker
C. Not Listed as McGovern Attack Issue: Colson, Teeter
Page Six
PRESIDENT NIXON - SENATOR McGovern
Strong/Weak Issues
2. The Economy
a. Listed First by: Teeter, Whitaker, Buchanan
b. Listed in Top Four by: Harlow, Hallett, Price,
McLaughlin, Sears, Dent, Cole, Chapin, Clawson,
Colson
C. Not Listed as McGovern Attack Issue: Garment, Moore
3. Vietnam
a. Listed First by: Harlow, Hallett, McLaughlin,
Cole, Garment
b. Listed in Top Four by: Colson, Clawson, Dent,
Sears, Price, Whitaker, Buchanan
C. Not Listed as McGovern Attack Issue: Moore, Chapin,
Teeter
4. Priorities (Defense Spending, Establishment, Change)
a. Listed First by: Colson
b. Listed in Top Four by: Garment, McLaughlin,
Hallett, Harlow, Teeter, Price, Whitaker
C. Not Listed as McGovern Attack Issue: Chapin, Cole,
Moore, Clawson, Dent, Sears, Buchanan
Miscellaneous -- General Themes, Non-Specific Issues, Isolated
Support Issues
1. General moderation of President's proposals distinguished
from McGovern's wild projects -- Buchanan, Dent
Page Seven
PRESIDENT NIXON - SENATOR McGOVERN
Strong/Weak Issues
2. The President represents what's right with traditional
America and her values and culture -- Buchanan, Cole
3. The President's fight against pollution should be
considered one of the President's Four Best Issues --
Sears
4. The lack of big domestic legislative achievements
will be a negative issue used by McGovern against
the President according to Dent.
5. The President himself should be shown as the warm,
decent human being that he is according to Clawson.
6. McGovern's lack of Labor support should be emphasized
according to Ken Clawson.
7. Chapin believes McGovern's Vietnam undercutting of
the President risking the POW's will damage McGovern.
8. Colson and Teeter urge the use of Tax Reform as a
positive issue for President Nixon.
9. Colson urges use of the theme that "we (the Admini-
stration) have only begun".
10. The fact that McGovern favors forced busing should
be used in our attack according the Colson and
Moore.
11. Hallett and Garment urge use of returning power to
the people, anti-bureaucratic issues.
Page Eight
PRESIDENT NIXON - SENATOR McGOVERN
Strong/Weak Issues
12. Finch urges a continued assault on McGovern and
his policies in spite of the addition of Shriver.
Rumsfeld, not Agnew, should bracket Shriver's
schedule and prevent Shriver from becoming the
foreign policy expert.
THE WHITE HOUSE
WASHINGTON
August 9, 1972
MEMORANDUM FOR:
LARRY HIGBY
FROM:
BILL SAFIRE (dictated from London)
RE-
Campaign Issues
A. Our Best (Positive)
1. Nixon will bring peace that will last.
2. Nixon stands for the values most Americans believe in.
3. Nixon stopped the rise of crime and disorder.
4. Nixon is bringing about prosperity in peacetime.
B. Opposition's Worst (Negative)
1. That's your money they want to redistribute.
2. They would appease their way into another war
3. They represent only the extremes and not the majority.
4. Millions of investors in stock market securities would
suffer if they won.
C. Opposition's Best (Positive)
1. The average man will get a better deal through tax reform.
2. The war would end right away.
3. A spirit of compassion would bring the country together.
4. They would change priorities to spend money on people
and not war machines.
-2-
D. Opposition's Worst (Negative)
1. Nixon the captive of special interests and fat cats.
2. Nixon's secret war chest conceals embarrassing donations.
3. Nixon broke his promises on the war and is strictly an
opportunist without principle.
4. Nixon has shown he doesn't give a damn about the cities.
THE WHITE HOUSE
WASHINGTON
August 9, 1972.
MEMORANDUM FOR:
LARRY HIGBY
FROM:
BILL SAFIRE (dictated from London)
RE:
Campaign Issues
A. Our Best (Positive)
1. Nixon will bring peace that will last.
2. Nixon stands for the values most Americans believe in.
3. Nixon stopped the rise of crime and disorder.
4. Nixon is bringing about prosperity in peacetime.
B. Opposition's Worst (Negative)
1. That's your money they want to redistribute.
2. They would appease their way into another war.
3. They represent only the extremes and not the majority.
4. Millions of investors in stock market securities would
suffer if they won.
C. Opposition's Best (Pc sitive)
1. The average man will get a better deal through tax reform.
2. The war would end right away.
3. A spirit of compassion would bring the country together.
4. They would change priorities to spend money on people
and not war machines.
-2-
D. Opposition's Worst (Negative)
1. Nixon the captive of special interests and fat cats.
2. Nixon's secret war chest conceals embarrassing donations.
3. Nixon broke his promises on the war and is strictly an
opportunist without principle.
4. Nixon has shown he doesn't give a damn about the cities.
THE WHITE HOUSE
WASHINGTON
August 9, 1972.
MEMORANDUM FOR:
LARRY HIGBY
FROM:
BILL SAFIRE (dictated from London)
RE:
Campaign Issues
A. Our Best (Positive)
1. Nixon will bring peace that will last.
2. Nixon stands for the values most Americans believe in.
3. Nixon stopped the rise of crime and disorder.
4. Nixon is bringing about prosperity in peacetime.
B. Opposition's Worst (Negative)
1. That's your money they want to redistribute.
2. They would appease their way into another war.
3. They represent only the extremes and not the majority.
4. Millions of investors in stock market securities would
suffer if they won.
C. Opposition's Best (Pc sitive)
1. The average man will get a better deal through tax reform.
2. The war would end right away.
3. A spirit of compassion would bring the country together.
4. They would change priorities to spend money on people
and not war machines.
-2-
D. Opposition's Worst (Negative)
1. Nixon the captive of special interests and fat cats.
2. Nixon's secret war chest conceals embarrassing donations.
3. Nixon broke his promises on the war and is strictly an
opportunist without principle.
4. Nixon has shown he doesn't give a damn about the cities.
ADMINISTRATIVELY CONFIDENTIAL
August 29, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
SUBJECT:
McCovern's Speech
Today we had the classic example of the type of foul-up we
cannot afford for the next 71 days. I talked with Al
Abrahams, Van Shumway and Bob Reisner this morning at 10 a.m.
regarding the importance of getting copies of the McGovern
Speech and the reaction by your people at the event. Reisner
committed to getting me a copy of the speech, which he did
within ten minutes after it was released from McGovern Head-
quarters at 11:20. The copy would not dex so Van Shumway
promised to send an original. It arrived 45 minutes later.
Abrahams, Reisner and you described the system where we
would have someone at the New York Security Analysts' event
who would call to give a report on their reaction. At 2:10,
Reisner, Abrahams, Shumway, Ann Dore, you, and Bruce Miller
were all unavailable. Needless to say, there was some
concern in San Clemente as to the effectiveness of the 1701
organization.
Jeb, I'm not writing this to bitch and moan, but this is just
the type of incident that sets up an Ehrlichman and Colson
attack on 1701 to their increasing success.
I trust you will figure out some system such as a desk man,
staggered lunches (or no lunch at all as many in the '68
campaign pointedly suggested to me), so that we can obtain
the answers necessary for what McGovern himself characterized
as his most important speech of the campaign.
CC: Bob Reisner
GS/jb
THE WHITE HOUSE
WASHINGTON
August 25, 1972
MEMORANDUM FOR
THE PRESIDENT
FROM
JOHN EHRI ICHMAN
George Shultz has had a very good talk with
George Meany.
Here is the substance of that conversation
(quoting Shultz's report to me on the phone):
Copies to:
Bob Haldeman
John Connally
Bill Safire
Chuck Colson
First of all, he thought the President's Acceptance
Speech was terrific.
He thinks the President is miles ahead from his point of
view but then he made all kinds of comments and gave
advice and what-not.
First of all, the theme with respect to labor - labor's
interested in labor issues but laborers are Americans
and they're interested in everything -- foreign policy
and defense and so on.
Second, he thinks the President is perfect on foreign
policy.
He has now come to be an enthusiastic supporter of our busing
business. We went through what he and I talked about down
in Augusta before the statement came out and we went back
into the President's busing program and so on, and I think
he came around on that. But, at any rate, he volunteered
the fact that the President is, as far as, he says, our
members are concerned, the President is right on and he
should use busing only to get better education. But he
thinks that's a very good issue.
He thinks we have to say more about taxes. And he doesn't
seem to react much to the property tax thing. He's reacting
from the standpoint of his members. He says there are two
things on taxes that you can do. First, make the connection
even more strongly with welfare, because our guy thinks
he's paying his taxes so that somebody else can get welfare
so cracking down on that is tax reform. There's that connection
on peoples' minds. Second, he thinks that the President has
got to show that he's willing to tackle the people who don't
pay a tax but are rich. And - he didn't use the word "tax
shelter" - but the tax shelter business is something in that
field he thinks is important to do. A suggestion to show
that you're willing to take on these people who are assumed
to be in the President's corner. Just like he thinks it
was a good thing that we took on the industry. So he
thinks we ought to have something in there about that.
He doesn't presume to have any idea about what. He had
heard Herb Stein give a talk about this and say there wasn't
any money in it, he didn't get any contributions to the
budget. He says that's a disastrous approach. Nobody cares
about that. They care about the psychology of somebody
getting away with something. And that's the thing the
President has to hit.
-2-
On defense he thinks the President has handled that just
right, emphasizing national security. Some people are talking
about it in terms of jobs. He said don't do that. He said
our people know that their jobs are involved - you don't
have to tell them. But you just undermine the national security
argument if you talk about it in terms of jobs.
Next, he thinks that we ought to make quite a little out of
the merchant marine business. It's in our platform; the
Democrats didn't say anything about it. One segment of labor
responds to that.
Next, amnesty. He thinks the President's right on with the
amnesty thing as far as the labor membership is concerned.
He thinks on the bargaining thing that the President ought
to make a strong statement and he thinks that a radio Labor
Day address would be a good thing to do - the best way to
handle it. We ought to make a pitch for free collective
bargaining and industrial peace and that he thinks the
President ought to say that he's going to appoint a labor-
management commission to explore this issue and to report --
or maybe it's a labor--management-government thing. Maybe
it could be done by the Productivity Commission, but
probably some separate thing would adhere to the
principles of free collective bargaining but put a lot of
emphasis on how you do it peacefully - and emphasize that.
Then he branched off from that into his recurrent theme that
McGovern is such a dumb cluck. He thought McGovern was just
stupid to come out for the right-to-strike for teachers.
He just can't count. There are a lot more parents than there
are teachers. He, Meany, has doubts about the right-to-
strike for public employees although he can't say that, but
he thinks that if there is too much of it you 11 wind up losing
Republican play to unionism in the process. But, anyway
his suggestion is that it would be a mistake for the President
to take up the right-to-strike for public employees as a
philosophic issue and argue it out, so to speak on that
ground. But as he says the President's in a poison position
because of the Post Office legislation and the Executive
Order on public employee collective bargaining, that he has
been the first President to really recognize collective
bargaining and to provide agreements procedure and to provide
this impasse panel that we've set up so that you can get
justice without striking. His suggestion is that rather than
argue philosophically on the right-to-strike that you just
go off on a different tack about a more constructive task
of here is what you do to solve problems without strikes,
which the President has done.
-3-
He thinks that would be another good thing to cover in
the Labor Day speech. On Labor Day he should cover labor
management industrial peace now, free collective bargaining
and the merchant marine business. The President, Bill
(Rogers) and I talked about this and we got language in the
Platform on the Mexican border business. He keeps saying
the President doesn't have to commit himself to some
specific thing. He has to show that he's aware of the
problem, that he's going to take a good look at it, and he's
going to try to do something about it.
He thinks that the President ought to come out for the SST.
I told him, well, George, there's a water quality bill
lounging around that maybe the President will have to veto
if it gets too bad. He says, well, our members won't
object to that; they don't want to be put out of jobs by
environmental kooks. But so, anyway, there's that
problem
thinks that's a very good idea.
On inflation, he says Joyce Rumsfeld could become the hero
of the country with her little comment about prices not
going up. His thought is, don't overplay our accomplishments
about inflation. Say them, but don't act as though we have
anything other than a continuing battle which we are waging.
We're not satisfied at all, even though we've made progress.
Run against it; don't run on the basis that we've solved it.
He thinks that McGovern keeps making stupid statements.
The President shouldn't dignify them by taking them on.
But maybe other people should take them on; the
President ought to position himself above McGovern
and not entangle himself with all these little ins and
outs that McGovern may do other than occasional shots.
-4-
He thinks that the pitch of the President's for support
of all Americans is a good thing to do but he thinks it's
a mistake to emphasize Democrats. His reasoning is that
this makes it seem like an attack on the Democratic
Party. It sounds like you're trying to break up the
Democratic Party. What the President is saying is if he's
going to break up the Democratic Party, you presume
he's going to break up the Republican Party, too. But he
thinks that while maybe that will happen you're going too
fast and you'll get more Democrats to vote for the
President if you don't push breaking up the Democratic
Party.
Bear in mind, nothing he said was in a critical tone.
It was another one of those long sessions -- his whole
perspective is helping the President and he's just
pointing this out as here's the way some Democrats react
to that. You get more of them by not having an implicit
threat to the long-term continuance of the Democratic
Party. That's the point of it.
And then he said I'll give you one thing to tell the
President. Tell him, don't look at the polls. Go out
and fight for your re-election. And as he walked out he saw
this little picture of the President and Mrs. Nixon that I
have on my table and he pointed to Mrs. Nixon and
said, "There's a great gal - terrific - she comes through
nice."
I talked to Colson a little bit about this. Apparently
Safire is drafting the Labor Day talk and I'll do some
work on it.
He's terrifically enthusiastic about the President's
speech and he said if he can do that during the campaign,
that's the campaign.
*
THE WHITE HOUSE
WASHINGTON
August 28, 1972
H
William Buckley's secretary left the following message
from Buckley for you:
Dear Robert:
I have a most urgent message. As things now stand, the
likelihood is great that at the conservative party conven-
tion next Wednesday evening, the delegates will name a
separate slate of electors from those named earlier by the
GOP. The impasse is a direct consequence of John Mitchell's
unaccountable inaccessibility to Governor Rockefeller and
O'Douthery, both of whom would be trying to telephone him.
Rockefeller is taking a position that unless brother Jim publicly
endorses Revenue Sharing, Rockefeller will not permit identical
slates. Jim is not disposed to play a public role as victim
of Rockefeller's direct expediency. In any event, the projected
Bill will get through the Senate. What is needed is White House
coordination with Governor Rockefeller and the conservative
party to insure a joint slate of electors. I cannot be reached.
Please call Don Mahoney at 516-728 3887.
All the best,
Bill Buckley
THE WHITE HOUSE
WASHINGTON
August 17, 1972
FOR BOB HALDEMAN
John asked that the attached be
forwarded for your interest.
Jod
JUL 3 1 1972
MAURICE H. STANS
SUITE 272
1701 PENNSYLVANIA AVENUE, N.W.
WASHINGTON, D. C. 20006
(202) 333-8280
July 29, 1972
MEMORANDUM FOR.
Mr. John Ehrlichman
FROM:
Maurice H. Stans
Because of its source. the attached letter is worth your
passing on to the President as a matter of interest.
Walter Dilbeck, a Democrat who is now helping us, received
the letter from William Loeb of the MANCHESTER UNION LEADER,
whom you and the President know all about.
The interesting thing is that, except for the suggestion
that the President hit out strongly against the media,
there is not much to fault in this letter.
Attachment
MANCHESTER
UNION LEADER
NEW HAMPSHIRE SUNDAY NEWS
New Hampshire's Largest
Daily Newspaper
The State's Only
"There Is Nothing
Sunday Newspaper
Powerful
As
Truth"
UNION LEADER CORPORATION
MANCHESTER, N. H. 03105
UNION MAK LEADER
MUN
AREA CODE 603-625-5432
WILLIAM LOEB
PRESIDENT AND PUBLISHER
E
and
July 20, 1972
Mr. Walter i. Dilbeck, Jr.
Upper Mt. Vernon Road
Evansville, Indiana
Dear Mr. Dilbeck:
over It is the quite evident from what you said that you and I are equally
Thank you very much indeed for your telephone call of last Monday.
that Mr. McGovern threat, and quite properly so, I would alarmed
that I write Nixon would listen to anything I had to say, but very since much doubt
to the my thoughts to you on the campaign SO that you can present you suggested them
President when you lunch with him next week, I will.
my thoughts to where they would be as compact as possible for you.
I have delayed sending this letter to you because I wanted to reduce
being and blew much his tremendous lead which he had according to public polls election by
First of all, Mr. Nixon, in my opinion, almost lost the 1968
too nico, and much too pleasant, and much too bland. opinion Had
him. campaign gone on for another week, I believe Senator Humphrey would have that defeated
been Mr. Nixon a good he must be the new Nixon, not the old Nixon, the old Nixon persuaded
Someone that in Mr. Nixon's entourage or associates has somehow
he better political gut fighter. You might start out by telling the President having
become the old Nixon, or he isn't going to win this one.
seems to me, touch with what is on the average American's mind today.
Mr. lost Nixon, in spite of his origin among plain people, has somehow, it
background, U. they do not concern matters which are considered vital very nice
First of all, while the China and Russian trips make
U. average S. voter: S. voter. There are five principle things that bother the to average the
1. The fact of possible unemployment.
2. The fact that when he or his wife go to the market, the
3. children matter of busing; American Voters don't want to price. their
The things that they want to buy are constantly going up in
bused - and this applies to black voters as well see white -
out of their neighborhood just to try to prove as the
unprovable theory of some arrogant sociologist.
THE STATE NEWSPAPERS COVERING THE NEW HAMPSHIRE MARKET
DAILY and SUNDAY
Page 2
4.
The average citizen is concerned over the rising crime rate
and the fact that he and his wife are no longer safe on their
city streets.
One might note at this point that Mr. Nixon apparently thought
that he lost in 1970 by his emphasis on the law and order issue. The President
and the Republicans did not lose because of their emphasis on that issue. It
is a good issue. They lost because there was another issue at the time which
was more on the voter's mind, and that was the matter of the state of the
economy - inflation.
5. The 5th issue would be the matter of national defense. American
voters are not belligerant, but they want to be assured that the
money they pay in taxes will give them the armed services that
will protect them against conquest.
These are the issues that the President has to fight for, and he
has to fight hard.
On the matter of inflation, the President has never really come out
and said, "The reason we have inflation is because I took office in this nation
at a time when two Democratic administrations had been spending money like it
had been going out of style, and thus forced inflation on this nation. Moreover,
they haven't stopped spending. The Democratic Congress in my four years has
been completely out of hand and is creating the constant rising prices."
On unemployment, he can say quite truthfully that the situation is
continually becoming better and will become even better.
On busing, the President must come out for a constitutional
amendment against busing. He must pound and pound away that he is going to
put the Department of Justice behind action which will prevent arbitrary left-wing
federal judges appointed by his Democratic predecessors from considering the
notions of sociologists above common sense and the desires of the people.
The people who favor busing are all voting against the President,
so the busing issue has to be used to bring to the polls those who are
against busing but who, up to date, have not been sure that the President means
to stop it and is not just playing politics.
McGovern is extremely vulnerable on the issue of law and order
because the people around McGovern, as the President could point out, are the
very people that cause much of this disorder. McGovern is being supported by
every left-wing kook in the country, from Angela Davis on down. It is the
permissive theories followed by McGovern and his entourage which has brought
this nation it's present crime problem.
And, McGovern's program for cutting the defense of the United States
is so drastic and so terrible that the President could very well say that it
would inevitably lead to the conquest of this nation by a foreign nation.
Page 3
Finally, the President should hit out strongly against the modia who
are going to do everything in this campaign to make him look bad and MdGovern
look good. The President can do this by making as strong as possible statements
over radio and TV. The President should realize that he is in exactly the
same position Franklin Roosevelt was in when he took over in 1932. At that time,
90-95% of the newspapers in the United States were against President Roosevelt
because he was allegedly too liberal; now they are against President Nixon
because he is too conservative.
There is nothing the President could do to win over most of these
newspapers. He has to do what FDR did, by-pass them. FDR would sit back in
his chair at the White House and, since obviously there was no TV, would go on
the radio with his "Fireside Chats". He pulled no punches; he ridiculed the
press and told the voters exactly how he felt on the issues, and, as we know,
was elected time and time again.
That is the program. If the President will follow it and if his
supporters will got out and really work in the same fanatic fashion that
McGovern's supporters do, he will win.
There is one other possibility. He has made progress with the
Teamsters Union, but it is not going to be so easy with some other unions,
and I think that is where the "shock troops" are that will win this battle
for him.
The problem here is that while Senator McGovern, entirely aside
from his anti-labor record and his position on Vietnam, has no raport with
organized labor, Mr. Nixon hasn't had much either. It is a hard thing to
describe what the problem is, but it probably could be summed up by saying that
neither Senator McGovern or Mr. Nixon are the kind of people that the average
labor leader would sit down and have a drink with and a frank talk. You can't
do much about that now, at this late date, but Mr. Nixon had better find someone
who can talk to organized labor, or, again, he is going to lose the ball game.
For whatever it is worth, those are my thoughts. I hope you are able
to lay it on the line with the President. It is very hard sometimes to make
people who have a certain type of personality and are surrounded by certain
types of supporters, to face reality.
For instance, take the case of Thomas Dewey and his disastrous
campaigning in 1948. The late Styles Bridges and I were the ones who
persuaded Dewey to not only to to the state of Oregon and challenge Stassen
there, but also to stop looking like the man that Alice Longworth Roosevelt
described as "the man on the wedding cake", and to get out there and fight.
The Oregon campaign was successful. Papers carried pictures of
Dewey minus coat and tie, looking like a regular fellow campaigning up and down
the roads of Oregon. When he came back to New York, Styles and I once again
saw him, and one of the first things he said to Styles was, "Every time I saw
one of those God-awful pictures of myself, I wondered whether it was messy
enough to please Bill Loeb". I said, "Tom, you won". He replied, "Yes, I did.
When Styles and I left Tom Dewey that day, we were convinced that
we had vinally broken through and taught him how to fight and how to win, and
that he would defeat Truman.
Page 4.
But, we didn't reckon with the power of habit. Within a week, and
perhaps even less, Tom Dewey was back as "the man on the wedding cake", tiptoeing
through the tulips, while Harry Truman was plugging up and down the United States,
and ended up in the White House, where even he hadn't expected he would land again.
As a matter of fact, President Truman was riding down the streets of
Miami in the annual American Legion parade in the back seat of a car with my
friend, a former editor of our paper and former Police Chief Jim O'Neil, who
at that time was National Commander of the American Legion and who now is the
publisher of the American Legion magazine.
An enthusiastic supporter of the President managed to get fairly
close to the car, clasped his hands over his head in the victory swing and
shouted, "Three to one on you, Harry". The President went right on waving to
the crowds, but out of the corner of his mouth he commented to Jim O'Neil,
"A bit optimistic, don't you think, Jimmy?"
If the President will go for the gut issues and stop worrying about
the New York Times and the Los Angeles Times and all the eggheads and what they
think about his campaign, and just slug it out, he will be President again next
year. If he does what he did in 1968, and what Dewey did in 1948, he will be
just looking in from the outside.
Good luck to you. Let's keep in touch, and do let me know what
happens.
Very sincerely,
William Loct
William Loeb
President
WL:Miss J. Tancrede
PRESIDENTIAL
CAMPAIGN
HEADQUARTERS
1972 REPUBLICAN NATIONAL CONVENTION
Doral on-the-Ocean
4833 Collins Avenue, Miami Beach, Florida 33140
Campaign Phone: 305/674-2121
Hotel Phone: 305/532-3600
August 22, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
THROUGH:
FROM:
JEB ROBERT S. MAGRUDER H. MARIK RMM
SUBJECT:
Signature for Direct Mail
One of the voter groups we will be targeting in direct mail is the high
and middle income voters of Cook County, Illinois (Democrats and
Republicans). We feel that the best format would be the letterhead of
the Committee for the Re-election of the President (rather than
Democrats for Nixon) and that the signer should be Senator Percy.
Recommendation
That you agree with the suggested letterhead and the use of Senator
Percy's name to sign the letter. We will approach Senator Percy only
after receiving your approval.
Ga Approve 50th 6/30 Disapprove that's Comment P,
/ just 8, 1072
DO:
N.I. IV LEARNI
FROM:
L. LINDY
SUBJECT :
WHITE HOUSE/CAMPAIGN ORGANIZATION
30-3 is cut at telling a look nt the White House and C the
no cubss 23 13 and deparing out over the not 100
days how webcort elisctively can get it to produce for the ultimate
goal of reelecting the President.
The creas of priority operation over the next 100 days break down
veribly ES
us
- IV 15 are Incienlly on track here. Dwinht's
Chenia :: -1 in con-
idlu ca what's going to happen
1
is the 2 operation that
Plactryn's control.
is In charge and it seems to be
cretist emocrate for Ninon approach
01 this is on track, We are in
here.
Hawetro Parically set. Tocker has
photo- considion has in
sh: tot This of Comro-
Lormulate or unselvable problem.
THE is struction: to get clithe
Di: launched, we should lie initially
Involve
Where,
will So a maid for a continued large amount of
2
Mitack Unreegate Occration - Probably our weakest
1.ck in the compaign apparatus and I have sent you a
separate memo on this,
Presidented, VP and First Family Scheduling - This
area is basically in good hands with Dave Parker and
with Chacin handling overall control.
DNC Break-ins - I have talked with John Dean independently
about setting up some system here so that John can devote
a proper amount of Lifne to this without fouling his other
duties. Basically this will be a full-time area that we are
going to have to watch very closely.
Running the Store - We need to make sure that some people
understand that their role over the next 100 days is going to
be running the store -- not the campaign. In the domestic
area, you've got Kon Cole, in foreign policy, Al Haig -- and
a basic backup here of Kehrli, Butterfield, Dean, and
Kingaley. This won't be the most glamorous job, but we
can't let things go to hell here duizing the campaign.
Some
general
thoughts.
Not just in the surrogate program but
overall, there is a general lack of direction that filters down to those
who actually have to do the implementing. MacGregor, while a great
doer, is reported not to be much on giving Malek, Magruder, et al,
regular guidance. The same could be said of Ehrlichman to his staff
which liscone reason we had to lot Cole into the 8:15 meeting. This is
a general problem that we need to be aware of and work against. It
is now hannening to Colson too. He considers himself a great thinker
and applies a lesser amount oi time to guidance.
This problem can best be illustrated by simply trying to get a line set
for MacGregor to give blasting McGovern's economic policies and
attacking the White Paper. Despite the large amount of work that
has done here prior to this incldent -- not much really happened.
We are long on ideas and short on implementation and the passing
on of ideas. In short, we need to tighten the screw and start getting
people to follow-up hard. The next hundred days must not be business
as usual. P. couple of suggestions on this line:
3
1. Lat's cancel the old Tuesday/Thursday (now Friday)
meeting of your staff, but consider the idea of implementating
a new meeting only for the next 100 days of your "political"
staff. This would be a 10:00 2. m. meeting or any other
time for that matter that would involve Malek, Dailey, Teeter,
Magruder, Colson, and Chapin. It would be a twice a week
session purely to kick up the performance quotient in the key
areas that I've outlined above. It would also keep you plugge d
in with those people responsible for the specific areas out-
lined above and allow you to hit quick and hard -- not by a
memo some of the problems as they come up. My guess
is that this would not cause a serious problem with MacGregor
but you could explore that directly with him. Clark is taking
a public role and your doing this would compliment his effort.
2. Start riding hard by reports. Let's start getting brief,
webkly reports from Malek and Magruder 28 to what specifically
their activities have been for the last week, and more importantly
what problems are coming up. These can then be discussed at
the "thick" sessions on Monday and Thursday and possibly some
solutions can be offered for them.
Start demanding weekly schedules of what the surrogates are
doing and also taking a look at the material that is being sent out
for our people to use. Essentially this means Colson should
start sending us copies of all the stuff he ia feeding out to
his people. Whether you roview them or not is to some degree
immaterial. The fact that we are asking for the material will
automatically increase the interest by the staff.
3. We need to put overyone to work and there is a job for
everyone. We should review the staff list and make sure
that we are using all our talents to the utmost of their ability.
4. Finally, and this may sound like an effort of personal
diplomacy, you should have somebody with you most of the
time, and I should be that person. Obviously, you can't have
somebody sitting in with you when you are dealing with the
President, but for almost any other meeting, I should simply
be there as a standard fixture. It makes follow-up easier
4
and the opportunity for the old multiplier theory to
have that much more of an opportunity to work. Also,
I will be able to deal with that many more people on
your behalf and it gives us an opportunity to accomplish
that much more. I would include in this even the "think
tank" meetings that you, Ehrlichman, Harlow, etc. all
have. You may have some very strong reasons for this
not being done, but it is worth consideration,
LH:pm
August 30, 1972
EYES ONLY
MEMORANDUM FOR:
THE HONORABLE MAERICE STANS
FROM:
H. R. HALDEMAN
For obvious political reasons, we should make a maximum
effort to low-key the story of the results of the fund-raising
dinners. We should try to avoid putting out any press informa-
tion regarding how much is raised at any one of the dinners and
certainly at all of them together.
KM%X
HRH:kb
TALKING PAPER -- RAY PRICE
We need to make some major changes in the basic
assignment structure of your staff.
For the travelling time during the campaign, the
President wants to have one man assigned permanently
without change who will work directly with him on the
brush up and quick material on the road. He feels this
should be John Andrews, although he thinks maybe at
first we should try both Andrews and Bakshian and maybe
keep two of them or decide which one of them is the best.
You should remain in Washington and all material basically
should be done prior to departure for a campaign trip and
that will, of course, be your overall responsibility.
Dick Moore will go along to handle local color items on
a current basis.
On all stops, the plan will be to put out a brief Presidential
statement on an issue and then the President will speak
extemporaneously rather than from a text.
Talking Paper -- Ray Price - 2 -
Within his extemporaneous remarks, however, there
should be a hundred words relating to the statement
that has been put out so that he can do that for the
camera for the T.V. lead and we'll sew that up so we
are doing that. It would be on the same basis that we
would do in Washington when he films a hundred-word
segment for T.V. at the time we put out a statement.
We also should assign a writer to Ehrlichman who will be
responsible basically for the planning of Presidential state-
ments; perhaps McDonald would be the right guy to handle
that.
Apparently nobody is stilldoing anything on anecdotes.
For example, the Ran Gill story that the President used
at the celebrities reception should have been an automatic
and yet it wasn't put in to him. He insists continually that he
needs this kind of material and that he is not getting it.
HRH
August 30, 1972
HRH:kb
THE WHITE HOUSE
WASHINGTON
August 29, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
VIA:
DWIGHT L. CHAPIN
It
FROM:
DAVID
PARKER
Attached are proposed schedule packages for Mrs. Nixon, Tricia
and Julie, Each principal has an individual package which includes
a narrative calendar, a calendar and specific Schedule Proposals.
Of the three packages, Mrs. Nixon's is reasonably well defined if
we adhere to the position that she will accompany the President on
many of his events. Julie's package is also reasonably well defined
at this point; however, Tricia's is by far the weakest.
Accordingly, we will use these proposals and these calendars simply
as guides and, henceforth, will be preparing schedule packages for
two-week intervals:
September 1st through September 15th
September 16th through September 30th
October 1st through October 14th
October 15th through November 6th
We will submit these packages to you on a bi-weekly basis for your
approval before they are presented to the principals. Parker will
do the presenting of the schedule packages to the Nixon daughters
and Codus will present Mrs. Nixon's package to her.
- 2 -
As you review these packages, please keep in mind that we only
see the present schedules as being, at the most, possibly 50%
near what will really take place.
We are now undertaking an in depth analysis of what we have come
up with, making sure all key areas are visited and there is no overlap
of schedules.
We have also included for your use a working calendar which shows
the locations of the President, Mrs. Nixon, The Vice President,
Tricia and Julie, along with a copy of an analysis sheet which shows
how many visits each principal will make into the Key States.
S
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August 2 1072
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RN
Stops
w/RN
California
PN
Detroit
Baltimore
D.C.
VP Columbus
Annapolis
Akron
w/RN
California
JE Pittsburgh
Albany
w/RN
California
TC Syracuse
EC
RN
PN
VP
JE
TC
EC
RN
PN
VP
JE
TC
EC
RN
PN
VP
JE
TC
EC
RN
PN
VP
JE
TC
EC
August 28. 1972
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
August 27, 1972
KEY STATES
RN
PN
VP
JE
TC
California
4
5
4
2
2
New York
3
7
4
5
6
Pennsylvania
1
4
2
4
3
New Jersey
1
1
0
1
2
Illinois
3
3
7
1
4
Ohio
2
1
5
4
4
Maryland
1
1
2
1
3
Michigan
1
2
3
3
1
Connecticut
1
1
1
3
2
Texas
2
3
3
1
1
SAFE STATES NOT COVERED:
Louisiana
Nevada
North Dakota
Tennessee
Vermont
QUESTIONABLE
Alaska
DOUBTFUL
Rhode Island
To
H
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
9/2
MEMORANDUM
September 2, 1972
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDER
SUBJECT:
Washington Post Article
on the Surrogate Campaign
Earlier this week, Lou Cannon called A1 Abrahams to discuss the
surrogate program. Abrahams could tell from the conversation that
Cannon had inaccurate information concerning the program and mentioned
this to me. I felt that it was appropriate for Bart Porter to talk
to Lou to prevent any incorrect information from being published.
Abrahams did not feel qualified to talk on this subject.
Attached is the article as it appeared in the Post yesterday. I have
circled the information which came from either Porter or Abrahams.
Cannon had the idea that all information was automatically fed to the
surrogates from the White House and that the White House was "orchestrating"
the line. As you can see, Porter turned this around. Also, Cannon
told Porter that it was his understanding that the program was going
to cost "over $2 million". Porter told Cannon that it was less than a
million.
Cannon was aware of the morning scheduling meeting at the White House.
Porter confirmed the meeting, but as you can see, did not name names.
It was obvious that Lou Cannon had talked to a number of our surrogates
and had substantial information on the surrogate program.
Sept.
1,
THE
WASHINGTON
POST
35 Surregates Campaign
for Nixon
SURROGATES, From A1
35 Sidnding' Campaign
A key element in the Nixon
administration approach-
For Nixon's Re-election
used by all administration
spokesmen, not just the surro-
FRONT AGE
gates-is the idea, that Mc-
By Lou Cannon
Govern lacks the character,
Washington Post Staff Writer
competence and judgment to
The Nixon re-election com- Secondly. the surrogates can
be considered "presidential"
mittee is relying on the care-
material. This accords with
answer McGovern charges as
fully scheduled use of 35 pres-
the fundamental Nixon re-
idential stand-ins to celebrate
they arise and the senators
election strategy of sttempting
the accomplishments 01 Presi-
among them deal with Me-
to convince voters that Mr.
dent Nixon and portray Sen.
Govern as an equal. And the
Nixon is the beder- man for
George McGovern as a mon
surrogates can be used with
the job rather than convincing
whose qualities are not truly:
great flexibility, since they
"presidential."
have been chosen to represent
them that the Republican
With poils showing the Pres
every faction and region of
Party is better qualified than
ident for ahead. the committee
the Democratic Party
is banking on a heavy USO or
stration sources in-
the stand-ins. officially known
sist that the surrogates. whose
which (The was first tested with
surrozate
as presidential surrosates. to
speeches reflect similar
considerable success in the
carry the Nixon re-election
themes of pr e n ti a I
New Hampshire primary
message to every corner of the
achievement at home and
against Reps. Paul N. McClos-
abroad. are not "orchestrated"
TRAN
country. But the empliasts will
key and John Ashbrook. will
be on the 12 by Motes. includ-
in the sense that their
involve more than 800 man-
?
ling all of the in most populous
becehes are written by the
days of speeches and cost be-
White House.
states except Mass behusetts
tween $1.5 million and S2 'nil-
which are the tergets of the
But the White House does
lion. Except where a local
high-powered Nixon campainn
provide position papers for all
of the surregates and also tur-
sponsoring organization picks
The surrogates are on
up-to-the-minute infor-
up the tab. the Committee to
tial part of the re-election
Re-elect Presiden: Nixon foots
campaign strategy, which is
mation on the lotest adminis-
the entire bill for the surro-
based on the Belief that the
tration rebuttals to McCovern
gate and his staff aides.
President must perform
Apositions
President rather than climb
Ed Famor. in the communi-
Scheduling of the surrogates
is under the direction of Her-
ing down on the bustines IOT
cations office of the Commit-
evert political combat with
100 to Re-eicet President
bert L. (Bart) Porter at the
Sen. McGovern.
Nixon. is in charge of keeping
committees Porter meets at
"The is have a num-
track of McGovern statements.
8:30 a m. every with repre-
Ile meets regularly with
sentatives of the White House,
ber of advantages." explains
one White House efficial
White House communications
who retain control of presi-
"First of all. the Columnt
officials to discuss the admin-
dential scheduling, and with
teers caseng thing are the by
The ".me" III dealing with
scheduling repre intatives of
the Democratic presidential
the First Family and Vice
qualified unople 10 expiain
President Agnew.
presidential 60001
in
their
areas
of
">,
See CRROG YIES, 16, Col. 3
Every effort is made at the
meetin: to match de surro-
Two veteran governors. Cali-
Even the domestic Cabinet
gate carefully with audiences
forma's Lonald Reagan and
officials are expected to deal
and rezions of the country
New York's Nelson Rockefal-
with foreign policy issues,
where the presidential stand-
ler. remain most in demand
such as the Vietnam war or Is-
in is presumed to be most
below the presidential- and
rael. if they arise at press con-
effective. But the surozate
vice presidential level at GOP
ferences Two of the adminis-
has the Tinal choice on
fund-raisers and Sen. William
tration's most prominent offi-
whether he accepts the speak-
Brock of Tennessee has per-
cials, Defense Secretary Mel-
ing assignment
formed well in the eyes of the
vin Laird and Secretary of
The cast 01 the surrogotes is
committee staff.
State William Rogers, are ex-
more carefully balanced than
Another speaker who has
cluded from surrogate status
the composition of a military
excelled for the committee,
because of the supposed non
squad in an old Hollywood
though he is not well-known
partisan character of their of-
war movie.
nationally, is Cost of Living
fices.
The list includes two women
Council Director Donald
The complete list of stand-
(Consumer Affairs Director
Ruinsfeld.
ins:
Virginia Knauer and U.S.
Sen. Goldwater, by common
Treasurer Remana Banuelos).
consent, is considered the
Cabinet officials-Butz,
a black (Sen. Edward Brooke
"least controllable" of the
Finch. Rumsfeld. Labor Secre-
tary James Hodgson, Attorney
of Massachusetts), 3 Spanish-
surrogates, though he remains
General Richard Kleindienst,
speaking American (Mrs. Ban-
a hit with conservative audi-
Interior Secretary Rogers
uelos) and an ideological
ences.
C. B. Morton, Commerce Sec-
range that extends from Sen.
"We wanted him to speak
retary Peter Peterson. Health.
Jacob Javits of New York to
for 10 minutes on Monday
Sen. Barry Goldwater of Ari-
night at the Republican con-
Education and Welfare Secre-
zona.
vention and to take it easy."
tary Elliot Richardson. Hous-
The 35 stand-ins include 11
says one administration offi-
ing and Urban Development
Cabinet members. four agency
cial. "But you can't control
Secretary George Romney,
heads, two members of the
Barry. He spoke for 25 min-
Treasury Secretary George
White House staff (special
utes on Tuesday and gave
Shultz.
counsel Harry Dent and Com-
Govern hell'
Agency heads-Mrs
munications Director Herbert:
There is an implicit under
Knauer, Mrs. Banuelos, Envi-
Klein), 10 senetors, five gover-
standing in the committee that
ronmental Protection Agency
nors (including Linwood Hol-
surrogates will rebut Me.
Director William Ruckelshaus,
ton of Virginia), time House
Govern positions without at-
Action Director Joseph Blatch-
members and Indianapolis
tacking him personally.
ford.
Mayor Richard Lugar.
"This isn't a matter of tell-
White House staff-Dent
While all of the surrogates
ing anyone what to do-you
and Klein.
can't put a halter on a sena-
are presumed equal in the
Senators-Brock. Brooke,
tor," explains Al Abrahams,
eyes of the schedulers. some
Goldwater. Javits, Henry Bell-
director
communications
are considered definitely more
mon of Oklahoma, Marlow
for the Committee to Re-clect
equal than others.
Cook of Kentucky, Edward
President Nixon. "But these
Gurney of Florida, Hugh Scott
By common consent. Secre-
men are experienced politi-
of Pennsylvania. Robert Taft
tary of Transportation John
cians. They didn't get where
Jr. and William Saxbe of Ohio.
Volpe is among the mest effec-
they are by making wild, out-
Governors-Holton. Reagan.
tive of the surrogates. He also
has the most scheduled speak-
landish statements
Rockefeller, Winfield Dunn of
Tennessee, William Milliken
ing dates during the next two
Other administration offi-
of Michigan.
months. 25. and he is consid-
cials say that the surrogates
House members-Gerald
ered the best administration
themselves make sure they
spokesman among the ethnic
are stating administration pol-
Ford of Michigan, Jack Kemp
audienees that are a key
icv
of New York, John Rhodes of
Arizona.
Nixon target in the compaigh
These people have their
Secretary of Agriculture
own political futures to think
Mayors-Lugar.
Earl Butz has been widely
of and don't want to FO off
used-"He's a great cam-
half-cocked." one official said.
paigner, and not only in the
Scheduling of the surrogates
farm states, and he loves 10
focuses on major or regional
speak." says ore administra-
media centers. and each
tion
a
presidential
stand-in is expected to have a
counsclor Robert Finch has
"press availability" when he
been a hit with urban audi-
goes out to speak.
ences.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 2, 1972
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDER
SUBJECT:
Washington Post Article
on the Surrogate Campaign
Earlier this week, Lou Cannon called A1 Abrahams to discuss the
surrogate program. Abrahams could tell from the conversation that
Cannon had inaccurate information concerning the program and mentioned
this to me. I felt that it was appropriate for Bart Porter to talk
to Lou to prevent any incorrect information from being published.
Abrahams did not feel qualified to talk on this subject.
Attached is the article as it appeared in the Post yesterday. I have
circled the information which came from either Porter or Abrahams.
Cannon had the idea that all information was automatically fed to the
surrogates from the White House and that the White House was "orchestrating"
the line. As you can see, Porter turned this around. Also, Cannon
told Porter that it was his understanding that the program was going
to cost "over $2 million". Porter told Cannon that it was less than a
million.
Cannon was aware of the morning scheduling meeting at the White House.
Porter confirmed the meeting, but as you can see, did not name names.
It was obvious that Lou Cannon had talked to a number of our surrogates
and had substantial information on the surrogate program.
THE WASHINGTON POST
35 Surrogates Campaign
for Nixon
SURROGATES, From A1
35 'Standwins' Campaign
A key element in the Nixon
administration approach-
For Nixon's Re-election
used by all administration
spokesmen. not just the surro-
FRONT MOE
gates--is the idea. that Mc-
By Lou Cannon
Govern lacks the character,
Washington Post Staff Writer
competence and judgment to
The Nixon re-election com- Secondly. the surrogates can
be considered "presidential"
mittee is relying on the
material. This accords with
answer McGovern charges as
fully scheduled use of 35 pres-i
the fundamental Nixon re-
they arise and the senators
idential stand-ins to celebrate
election strategy of attempting
the accompli of Press-
among them deal with Mc.
to convince voices that Mr.
dent Nixon and portray Sen.
Govern 25 an equal. And the
Nixon is the Detter man for
George McGovern as a mon
surrogates can be used with
the job rather than convincing
whose qualities are not truly
great flexibility, since they
"presidential."
have been chosen to represent
them that the Republican
With polls showing the Pres-
every faction and region of
Party is better -ualified than
ident 151 chead. the committee
the
the Democratic Party
is banking on a heavy UYC of
Administration sources in-
The
surrogate
program
the stand-ins. officially known)
sist that the surrogates. whose
which was first tested with
as presidential surrogates. to
speeches reflect similar
considerable success in the
carry the Nixon re-election
themes of pr e ti a I
New Hampshire primary
message to every corner of the
achievement at home and
against Reps. Paul N. McClos-
country. But the emphasis will
abroad. are not "orchestrated"
THAN
key and John Ashbrook, will
be on the 12 hey states.
in the sense that their
involve more than 800 man-
LESS
fing all 01 the 10 most populous
pecches are written by the
AILLIC
days of speeches and cost be-
states except Massachu
White House.
tween $1.5 million and S2 'nil-
which are the targets of the
But the White House does
lion. Except where a local
high-powered Nivon compainn
provide position papers for all
of the surrozates and also tur-
sponsoring organization picks
The surrountes are an
wishes up-to-the-minute infor-
up the tab. the Committee to
tial part of the re-election
Re-elect President Nixon foots
campaign strategy, which is
mation on the latest adminis-
the entire bill for the surro-
based on the helief that the
tration rebuttals to McGovern
positions.
gate and his staff aides.
President news: perform
President rather Phon climb
Ed Famor, in the communi-
Scheduling of the surrogates
is under the direction of Her-
ing down en the hustings
calions office of the Commit-
overt political combat with
tee to Re-clect President
bert L: (Bart) Poster at the
Sen. McGovern.
Nixon. is in charge of keeping
committee, Petter meets at
"The surres. 25 have 3 num-
track of McGovern statements.
8:30 a m. every day with repre-
He meets regularly with
sentatives of the White House,
ber of advantages." explains
one White House efficial
White House communications
who retain control of presi-
"First of all. the Calinet
officials to discuss the admin-
dential scheduling, and with
Tradi a "Ime" in dealing with
scheduling represe ntatives of
teers them are the
the Democratic presidential
the First Family and Vice
qualified people to
notamee
President Agnew.
presidential
in their are of expect.
See SURROGATES, .16, Col. 3
Every effort is made at the
meetines to match surro-
Two veteran covernors. Cali-
Even the domestic Cabinet
gate curefully with audiences
formig's Lonald Reagan and
officials are expected to deal
and recions of the country
New York's Nelson Rockefel-
ler. remain most in demand
with foreign policy issues,
where the presidential stand-
such as the Vietnam war or Is-
in is presumed most
below the presidential. and
rael. if they arise at press con-
effective. the surrente
vice presidential level at GOP
ferences Two of the adminis-
has the Tinal choice on
fund-raisers and Sen. William
Brock of Tennessee has per-
tration's most prominent offi-
whether he accepts the speak-
formed well in the eyes of the
cials, Defense Secretary Mel-
ing ass gument
committee staff.
vin Laird and Secretary of
The cast 01 the is
State William Rozers, are ex-
more carefully balanced than
Another speaker who has
cluded from surrogate status
the composition of a military
excelled for the committee,
squad in an old Hollywood
though he is not well-known
because of the supposed non
partisan character of their of-
war movie.
nationally, is Cost of Living
fices.
The list includes two women
Council Director Donald
(Consumer Affairs Director
Rumsfeld.
The complete list of stand-
ins:
Virginia Knauer and U.S.
Sen. Goldwater, by common
Treasurer Remana Banuelos),
consent, is considered the
Cabinet officials-Butz,
"least controllable** of the
Finch, Rumsfeld. Labor Secre-
a black (Sen. Edward Brooke
surrogates, though he remains
tary James Hodgson, Attorney
of Massachusetts), a Spanish-
speaking American (Mrs. Ban-
a hit with conservative audi-
General Richard Kleindienst,
Interior Secretary Rogers
uelos) and an ideological
ences.
C. B. Morton, Commerce Sec-
range that extends from Sen.
"We wanted him to speak
for 10 minutes on Monday
retary Peter Peterson. Health.
Jacob Javits of New York to
Sen. Barry Goldwater of Ari-
night at the Republican con-
Education and Welfare Secre-
zona.
vention and to take it easy."
tary Elliot Richardson. Hous-
The 35 stand-ins include 11
says one administration offi-
ing and Urban Development
Cabinet members. four agency
cial. "But you can't control
Secretary George Romney,
heads, two members of the
Barry. He spoke for 25 min-
Treasury Secretary George
White House staff (special
utes on Tuesday and gave
Shultz.
counsel Harry Dent and Com-
McGovern hell."
Agency he a d S -M
munications Director Herbert
There is an implicit under-
Knauer, Mrs. Banuelos, Envi-
Klein), 10 insters, five gover-
standing in the committee that
ronmental Protection Agency
nors (including Linwood Hol-
surrogates will rebut Mc-
Director William Ruckelshaus,
ton of Virginia), tide House
Govern positions without 21-
Action Director Joseph Blatch-
members and Indianapolis
tacking him personally.
ford.
Mayor Richard Lu-ar.
"This isn't a matter of tell-
White House staff-Dent
While all of the surrogates
ing anyone what to do-you
and Klein.
can't put a halter on a sena-
are presumed equal in the
tor." explains Al Abrahams,
Senators-Brock. Brooke,
eyes of the schedulers, some)
rector 0 immunications
Goldwater, Javits. Henry Bell-
are considered definitely more
for the Constitute to Re-clect
mon of Oklahoma, Marlow
equal than others.
President Nixon. "But these
Cook of Kentucky, Edward
Gurney of Florida. Hugh Scott
By common consent, Secre-
men are experienced politi-
of Pennsylvania. Robert Taft
tary of Transportation John
cians. They didn't get where
Jr. and William Saxbe of Ohio.
Volpe is among the most effec-
tive of the surrogates. He also
they are by making wild, out-
Governors-oion Reagan,
landish statements
Rockefeller, Winfield Dunn of
has the most scheduled speak-
ing dates during the next two
Tennessee, William Milliken
Other administration offi-
of Michigan.
months. 23. and he is consid-
cials say that the surrogates
ered the best administration
themselves make sure they
House members-Gerald
spokesman among the ethnic
are stating udministration pol.
Ford of Michigan. Jack Kemp
audiences that are a key
ley
of New York, John Rhodes of
Nixon target in the compaign
These people have their
Arizona.
Secretary of Agriculture
own political futures to think
Mayors-Lugar.
Earl Butz has been widely
of and don't want to 20 off
used-"Ife's a great cam-
half-eockeri." one official said.
paigner, and not only in the
Schedulier: of the surrogates
farm states. and he loves to
focuses on major or regional
speak." says 01 e administra-
media centers, and each
tion d presidential
stand-in is expected to have a
counselor Robert Finch has
"press availability" when he
been a hit with urban audi-
goes out to speak.
onecs.
THE WASHINGTON WHITE HOUSE GS
Date: August 14, 1972
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Magruder is suggesting alternate
names for 1701 to Clark MacGregor.
Although the name change will not
occur until after the RNC, the
decision must be made soon for
printing commitments.
You may want to discuss this
subject with Ehrlichman's political
group.
Your suggestions of March 29 are
attached.
Too late -just leave
it the way it is -any
change will cause an
unecessay feap.
Committee for the Re-election of the President
MEMORANDUM
August 12, 1972
MEMORANDUM FOR THE HONORABLE CLARK MAC GREGOR
FROM:
JEB S. MAGRUDE
SUBJECT:
Name for the Campaign Committee
As you know, the name, "Committee for the Re-Election of
the President" was originally intended to last until the
Republican Convention and the formal establishment of the
party's ticket. Now that the President has indicated his
choice of Mr. Agnew for Vice President, we can proceed
toward a final decision on the Committee name. The time
factor is important because we are close to the point where
the graphics of our direct mail must be completed for the
planned September mailing. Otherwise, the Committee name
appears mainly on internal correspondence and communications
with state committees.
In consulting with members of the Committee and the White
House Staff, several points were raised:
The word "President" is very strong and should be
kept in the name if possible.
An obvious name, "Nixon-Agnew Re-Election Committee"
yeilds the acronym, "NARC", which could be counter-
productive.
There is considerable sentiment that the present
name is the best of the available alternatives and
should be retained.
It might be better to include President Nixon's name
only in the title, rather than Nixon-Agnew - both for
brevity of Committee name and for broader-based appeal.
The Democrats for Nixon have chosen this alternative.
-2-
If the Committee name started with the word "Nixon",
it would be easier for local volunteers, etc., to
get the telephone number of the local headquarters
through information.
With the foregoing considerations in mind, the following
names were suggested:
"Committee to Re-Elect President Nixon"
"Committee for the Re-Election of President Nixon"
"Nixon-Agnew Campaign Committee"
"Re-Elect Nixon/Agnew Committee"
"Committee for the Re-Election of the President"
"Committee to Re-Elect Nixon/Agnew"
"Committee to Re-Elect President Nixon/Vice President Agnew"
"Nixon-Agnew Re-Election Committee"
Recommendations
If it is decided that the Vice President's name need not be
included, that the Committee name be changed to "Committee
to Re-Elect President Nixon".
Approve
Disapprove
Comment
If the Vice President's name should be included, that the
Committee's name be changed to "Nixon-Agnew Campaign Committee".
Approve
Disapprove
Comment
THE WHITE HOUSE ASH FU
WASHINGTON
Date:
TO:
H.R. HALDEMAN
5/8 7/15
FROM:
GORDON STRACHAN 8/5
Magruder read your comments on
his memorandum about the Committee
name. He discussed your memor-
andum with the Campaign Strategy
Group and showed Mitchell a copy
with your comments but the
decision was not to change until
after the RNC Convention.
Did to show the
Group 7/77-after no wherent the that it your
Hour
Committee for the Re-election of the President
5/3
MEMORANDUM
March 29, 1972
CONFIDENTIAL
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDER
SUBJECT:
Change of Committee Name
As you know, the Campaign Strategy Group discussed your suggestion
on changing the name of the Committee and, although we all agree
that the campaign should be more personal and less sterile, recom-
mended that it not be done at this time. They felt that the addi-
tion of President Nixon's name would have a positive effect, but
that the operational problems, cost and confusion to the public
would more than offset the benefits. Moreover, an opportunity for
a name change will come after the convention, when the Vice Fresi-
dential nominee has been chosen.
This memorandum outlines in more detail the reasons for recommending
no name change at this time.
Baloney
1. The earlier name change from "Citizens" to "Committee" was
noted by the press, even when our profile was low. Further change
could bring the charge that, in the true Madison Avenue tradition,
we are more interested in style than substance.
2. A change would allow Larry O'Brien to gloat that he was Nonsens
right on our being ashamed of the President's name, and that his
attacks caused us to change.
3. The Finance Committee, which had originally adopted the
name, "Finance Committee for the Re-election of President Nixon,"
subsequently dropped "Nixon" to conform to the Re-election Committee
name. Now that their mailings have begun, stationary printed, and
bank records opened, it would be cumbersome and expensive to ask
them to
Ao. change back. if it's better, we should
do it
CONFIDENTIAL
4/3 I G handed to magrider
CONFIDENTIAL
-2-
4. All of the state committees have, at our direction, called
themselves committees for the re-election of the President. Not only
would their stationary, bank accounts, etc. have to be changed, but
they would lose some confidence in our judgment and direction.
5. Our own committee has a substantial investment in station-
ary, envelopes and general office supplies, all bearing our current
name. It would be costly to change on short notice.
You'll be reordering change at you to
6. (The contested primaries on the Republican side are, for the
most part, behind us. The media attention will be directed mostly
toward the Democrats. Therefore, a very small segment of the voting
public would be aware of any name change on our part prior to the
convention.
Right
For all of the reasons outlined above, it is our feeling that no
change should be made at this time. The advertising group is now in
the process of developing recommendations for theme lines and commit-
tee names for the post-convention change. These will be subjected to
focus group interviews within the next several weeks, and will be
ready for your review shortly.
None of these reasons is, in the
last, valid in any way all
are poorly contrived excuses which
ignore the point. Bad way to
approach things
GONF IDENTIAL
March 17, 1972
MEMORANDUM FOR 1
JEB MAGRUDER
FROM I
H.R. HALDEMAN
I'm sure you'll be delighted to get a creative suggestion from
outside, but I offer it anyway.
The more I think about it, the more strongly I feel that your
organization's name should be changed once again, and that it
should now be titled, The Committee To Re-Elect President
Nixon,
On the positive side, I think we gain 3 great deal from the
repetition of President Nixon as frequently as possible so that
people tend to put the title and the name together automatically.
On the negative wide, I think there is some merit to the point
raised by some of our opponents that we're apparently ashamed
of the name Nixon and that we are trying to hide it and just get
people to re-alect the President whoever he is. This, of course,
is not true, but it gives them a point of attack that may have some
apparent validity.
1 also think bumper stickers, ads, etc., should say, Re-Elect
President Nixon, instead of Re-Elect the President. As with all
of my other suggestions, I'm sure this one will be ignored, but
there's no charge for it.
HRH:pm
L aas 8/17
cover THE WHITE HOUSE
WASHINGTON
To
Tot8/14
what
Date: August 14, 1972
TO:
4/19
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Magruder is suggesting alternate
names for 1701 to Clark MacGregor.
Although the ame change will not
occur until after the RNC, the
decision must be made soon for
printing commitments.
You may want to discuss this
subject with Ehrlichman's political
group.
Your suggestions of March 29 are
attached.
Joan,
per our conversation
if there's anything else
let me know
pat
Committee for the Re-election of the President
Complex Rep TP man
MEMORANDUM
August 12, 1972
mark
MEMORANDUM FOR THE HONORA LE CLARK MAC GREGOR
FROM:
JEB S. MAGRUDE
SUBJECT:
Name for the C. mpaign Committee
As you know, the name, "Committee for the Re-Election of
the President" was originally intended to last until the
Republican Convention and the formal establishment of the
party's ticket. Now that the President has indicated his
choice of Mr. Agnew for Vice President, we can proceed
toward a final decision on the Committee name. The time
factor is important because we are close to the point where
the graphics of our direct mail must be completed for the
planned September mailing. Otherwise, the Committee name
appears mainly on internal correspondence and communications
with state committees.
In consulting with members of the Committee and the White
House Staff, several points were raised:
The word "President" is very strong and should be
kept in the name if possible.
An obvious name, "Nixon-Agnew Re-Election Committee"
yeilds the acronym, "NARC", which could be counter-
productive.
There is considerable sentiment that the present
name is the best of the available alternatives and
should be retained.
It might be better to include President Nixon's name
only in the title, rather than Nixon-Agnew - both for
brevity of Committee name and for broader-based appeal.
The Democrats for Niton have chosen this alternative.
-2--
If the Committee name started with the word "Nixon",
it would be easier for local volunteers, etc., to
get the telephone number of the local headquarters
through information.
With the foregoing considerations in mind, the following
names were suggested:
"Committee to Re-Elect President Nixon"
"Committee for the Re-Election of President Nixon"
"Nixon-Agnew Campaign Committee"
"Re-Elect Nixon/Agnew Committee" "
"Committee for the Re-Election of the President"
"Committee to Re-Elect Nixon/Agnew"
"Committee to Re-Elect President Nixon/Vice President Agnew"
"Nixon-Agnew Re-Election Committee"
Recommendations
If it is decided that the Vice President's name need not be
included, that the Committee name be changed to "Committee
to Re-Elect President Nixon".
Approve
Disapprove
Comment
If the Vice President's name should be included, that the
Committee's name be changed to "Nixon-Agnew Campaign Committee".
Approve
3,
Disapprove
=
Comment
MEMORANDUM
OF CALL
TO:
MS YOU, WERE CALLED BY-
YOU WERE VISITED BY-
Bob Reisner
OF (Organization)
PHONE NO.
PLEASE CALL
CODE/EXT.
WILL CALL AGAIN
IS WAITING TO SEE YOU
RETURNED YOUR CALL
WISHES AN APPOINTMENT
MESSAGE
mac Hegor 's vote -
President Lixon Re-Election comm
President hir on's Re-Election Comm.
RECEIVED BY
DATE
TIME
STANDARD FORM 63
* GPO 1971 O 446-335
63-108
REVISED AUGUST 1967
GSA FPMR (41 CFR) 101-11.6
TO
Committee for the Re-election of the President
1+1/14
MEMORANDUM
August 12, 1972
MEMORANDUM FOR THE HONORAT BLE CLARK MAC GREGOR
FROM:
JEB S. MAGRUDE
SUBJECT:
Name for the Campaign Committee
As you know, the name, "Committee for the Re-Election of
the President" was originally intended to last until the
Republican Convention and the formal establishment of the
party's ticket. Now that the President has indicated his
choice of Mr. Agnew for Vice President, we can proceed
toward a final decision on the Committee name. The time
factor is important because we are close to the point where
the graphics of our direct mail must be completed for the
planned September mailing. Otherwise, the Committee name
appears mainly on internal correspondence and communications
with state committees.
In consulting with members of the Committee and the White
House Staff, several points were raised:
The word "President" is very strong and should be
kept in the name if possible.
An obvious name, "Nixon-Agnew Re-Election Committee"
yeilds the acronym, "NARC", which could be counter-
productive.
There is considerable sentiment that the present
name is the best of the available alternatives and
should be retained.
It might be better to include President Nixon's name
only in the title, rather than Nixon-Agnew - both for
brevity of Committee name and for broader-based appeal.
The Democrats for Nixon have chosen this alternative.
-2-
If the Committee name started with the word "Nixon",
it would be easier for local volunteers, etc., to
get the telephone number of the local headquarters
through information.
With the foregoing considerations in mind, the following
names were suggested:
"Committee to Re-Elect President Nixon"
"Committee for the Re-Election of President Nixon"
"Nixon-Agnew Campaign Committee"
"Re-Elect Nixon/Agnew Committee"
"Committee for the Re-Election of the President"
"Committee to Re-Elect Nixon/Agnew"
"Committee to Re-Elect President Nixon/Vice President Agnew"
"Nixon-Agnew Re-Election Committee"
Recommendations
If it is decided that the Vice President's name need not be
included, that the Committee name be changed to "Committee
to Re-Elect President Nixon".
Approve
Disapprove
Comment
If the Vice President's name should be included, that the
Committee's name be changed to "Nixon-Agnew Campaign Committee".
Approve
Disapprove
Comment