Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
From Strachan to Dailey RE: proposed changes to campaign ads on China and youth. 1 pg. [Subject: Campaign] [Memo], 8/25/1972
Handwritten notes on campaign topics obtained from Dailey. 1 pg. [Subject: Campaign] [Other Document], no date
The proposed audio for campaign commercials on youth and China. 1 pg. [Subject: Campaign] [Other Document], no date
Slip of paper preceding scripts for fiveminute campaign commercials declaring that Cole has added comments to them. Scripts for television ads on the environment, seniors, RN's record, youth, Russia, and China attached. 32 pgs. [Subject: Campaign] [Other Document], no date
Slip of paper preceding scripts for sixtysecond campaign commercials. Scripts for television ads attacking McGovern and praising RN's record on foreign and domestic policies attached. Handwritten notes added by Cole. 21 pgs. [Subject: Campaign] [Other Document], no date
Slip of paper preceding scripts for sixtysecond campaign commercials. Scripts for television ads attacking McGovern and praising RN's presidential record attached. 19 pgs. [Subject: Campaign] [Other Document], no date
Slip of paper preceding scripts for fiveminute campaign commercials. Scripts for television ads on the environment, seniors, RN's record, youth, Russia, and China attached. 34 pgs. [Subject: Campaign] [Other Document], no date
From Haig to Kehrli RE: attached scripts for televised campaign ads. 34 pgs. [Subject: Campaign] [Memo], no date
From Snyder to Haldeman RE: televising a Connally statement. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/11/1972
Memorandum of call made by Magruder to Strachan RE: screening a recently-completed Connally advertisement. 1 pg. [Subject: Campaign] [Memo], 8/14/1972
Handwritten notes on Mitchell's advice on campaign television ads. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Higby RE: a meeting between Magruder and Connally. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/19/1972
From L. Robert Morgan, through Magruder, to MacGregor RE: materials included in three "Democrats for Nixon" campaign brochures. 15 pgs. [Subject: Campaign] [Memo], 8/18/1972
From unknown, possibly Kehrli, to Strachan RE: attached information. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/23/1972
From Marik, through Magruder, to MacGregor RE: the proper letterhead for and the use of Senator Percy's signature on a Cook County, Illinois campaign mailing. 1 pg. [Subject: Campaign] [Memo], 8/22/1972
Sheet of paper reading "NIX on McGovern." 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Higby RE: proposed campaign bumper sticker designs sent by Dailey. 1 pg. [Subject: Campaign] [Memo], 8/9/1972
From Haldeman to Stans RE: improving campaign fundraising efforts. 1 pg. [Subject: Campaign] [Memo], 8/16/1972
Bumper stickers. Duplicates not scanned. 5 pgs. [Subject: Campaign] [Photograph], no date
From Malek to Haldeman RE: the use of lists of RN supporters generated by the White House. 2 pgs. [Subject: Campaign] [Memo], 8/14/1972
From Strachan to Magruder RE: the use of mailing lists. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/10/1972
From Higby to Haldeman RE: a form letter from RN to members of the Democrats for Nixon. Draft of proposed letter attached. 2 pgs. [Subject: Campaign] [Memo], 8/12/1972
From William D. Novelli to Strachan RE: brochures on farms and older Americans. Hanwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 8/11/1972
From Higby to Haldeman RE: proposed attacks and counterattacks to use in the campaign. 4 pgs. [Subject: Campaign] [Memo], 8/8/1972
From William D. Novelli to Strachan RE: the media plan of the Committee for the Reelection of the President. 2 pgs. [Subject: Campaign] [Memo], 7/21/1972
Scholar Source Context
Document identity
localId
26146030
label
WHSF: Contested, 36-5
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26146030
sourceUrl
contentType
document
title
WHSF: Contested, 36-5
description
This file contains:
From Strachan to Dailey RE: proposed changes to campaign ads on China and youth. 1 pg. [Subject: Campaign] [Memo], 8/25/1972
Handwritten notes on campaign topics obtained from Dailey. 1 pg. [Subject: Campaign] [Other Document], no date
The proposed audio for campaign commercials on youth and China. 1 pg. [Subject: Campaign] [Other Document], no date
Slip of paper preceding scripts for fiveminute campaign commercials declaring that Cole has added comments to them. Scripts for television ads on the environment, seniors, RN's record, youth, Russia, and China attached. 32 pgs. [Subject: Campaign] [Other Document], no date
Slip of paper preceding scripts for sixtysecond campaign commercials. Scripts for television ads attacking McGovern and praising RN's record on foreign and domestic policies attached. Handwritten notes added by Cole. 21 pgs. [Subject: Campaign] [Other Document], no date
Slip of paper preceding scripts for sixtysecond campaign commercials. Scripts for television ads attacking McGovern and praising RN's presidential record attached. 19 pgs. [Subject: Campaign] [Other Document], no date
Slip of paper preceding scripts for fiveminute campaign commercials. Scripts for television ads on the environment, seniors, RN's record, youth, Russia, and China attached. 34 pgs. [Subject: Campaign] [Other Document], no date
From Haig to Kehrli RE: attached scripts for televised campaign ads. 34 pgs. [Subject: Campaign] [Memo], no date
From Snyder to Haldeman RE: televising a Connally statement. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/11/1972
Memorandum of call made by Magruder to Strachan RE: screening a recently-completed Connally advertisement. 1 pg. [Subject: Campaign] [Memo], 8/14/1972
Handwritten notes on Mitchell's advice on campaign television ads. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Higby RE: a meeting between Magruder and Connally. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/19/1972
From L. Robert Morgan, through Magruder, to MacGregor RE: materials included in three "Democrats for Nixon" campaign brochures. 15 pgs. [Subject: Campaign] [Memo], 8/18/1972
From unknown, possibly Kehrli, to Strachan RE: attached information. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/23/1972
From Marik, through Magruder, to MacGregor RE: the proper letterhead for and the use of Senator Percy's signature on a Cook County, Illinois campaign mailing. 1 pg. [Subject: Campaign] [Memo], 8/22/1972
Sheet of paper reading "NIX on McGovern." 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Higby RE: proposed campaign bumper sticker designs sent by Dailey. 1 pg. [Subject: Campaign] [Memo], 8/9/1972
From Haldeman to Stans RE: improving campaign fundraising efforts. 1 pg. [Subject: Campaign] [Memo], 8/16/1972
Bumper stickers. Duplicates not scanned. 5 pgs. [Subject: Campaign] [Photograph], no date
From Malek to Haldeman RE: the use of lists of RN supporters generated by the White House. 2 pgs. [Subject: Campaign] [Memo], 8/14/1972
From Strachan to Magruder RE: the use of mailing lists. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 8/10/1972
From Higby to Haldeman RE: a form letter from RN to members of the Democrats for Nixon. Draft of proposed letter attached. 2 pgs. [Subject: Campaign] [Memo], 8/12/1972
From William D. Novelli to Strachan RE: brochures on farms and older Americans. Hanwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 8/11/1972
From Higby to Haldeman RE: proposed attacks and counterattacks to use in the campaign. 4 pgs. [Subject: Campaign] [Memo], 8/8/1972
From William D. Novelli to Strachan RE: the media plan of the Committee for the Reelection of the President. 2 pgs. [Subject: Campaign] [Memo], 7/21/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26146030
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
0d09db6ad4d376fa
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
5
8/25/1972
Campaign
Memo
From Strachan to Dailey RE: proposed
changes to campaign ads on China and
youth. 1 pg.
36
5
Campaign
Other Document
Handwritten notes on campaign topics
obtained from Dailey. 1 pg.
36
5
Campaign
Other Document
The proposed audio for campaign
commercials on youth and China. 1 pg.
36
5
>
Campaign
Other Document
Slip of paper preceding scripts for five-
minute campaign commercials declaring that
Cole has added comments to them. Scripts
for television ads on the environment,
seniors, RN's record, youth, Russia, and
China attached. 32 pgs.
Monday, October 31, 2011
Page 1 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
5
Campaign
Other Document
Slip of paper preceding scripts for sixty-
second campaign commercials. Scripts for
television ads attacking McGovern and
praising RN's record on foreign and domestic
policies attached. Handwritten notes added
by Cole. 21 pgs.
36
5
Campaign
Other Document
Slip of paper preceding scripts for sixty-
second campaign commercials. Scripts for
television ads attacking McGovern and
praising RN's presidential record attached.
19 pgs.
36
5
Campaign
Other Document
Slip of paper preceding scripts for five-
minute campaign commercials. Scripts for
television ads on the environment, seniors,
RN's record, youth, Russia, and China
attached. 34 pgs.
36
5
Campaign
Memo
From Haig to Kehrli RE: attached scripts for
televised campaign ads. 34 pgs.
36
5
8/11/1972
Campaign
Memo
From Snyder to Haldeman RE: televising a
Connally statement. Handwritten notes
added by unknown. 1 pg.
Monday, October 31, 2011
Page 2 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
5
8/14/1972
Campaign
Memo
Memorandum of call made by Magruder to
Strachan RE: screening a recently-completed
Connally advertisement. 1 pg.
36
5
Campaign
Other Document
Handwritten notes on Mitchell's advice on
campaign television ads. 1 pg.
36
5
8/19/1972
Campaign
Memo
From Strachan to Higby RE: a meeting
between Magruder and Connally.
Handwritten notes added by unknown. 1 pg.
36
5
8/18/1972
Campaign
Memo
From L. Robert Morgan, through Magruder,
to MacGregor RE: materials included in
three "Democrats for Nixon" campaign
brochures. 15 pgs.
36
5
8/23/1972
Campaign
Memo
From unknown, possibly Kehrli, to Strachan
RE: attached information. Handwritten notes
added by unknown. 1 pg.
Monday, October 31, 2011
Page 3 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
5
8/22/1972
Campaign
Memo
From Marik, through Magruder, to
MacGregor RE: the proper letterhead for and
the use of Senator Percy's signature on a
Cook County, Illinois campaign mailing. 1
pg.
36
5
Campaign
Other Document
Sheet of paper reading "NIX on McGovern."
1 pg.
36
5
8/9/1972
Campaign
Memo
From Strachan to Higby RE: proposed
campaign bumper sticker designs sent by
Dailey. 1 pg.
36
5
8/16/1972
Campaign
Memo
From Haldeman to Stans RE: improving
campaign fundraising efforts. 1 pg.
36
5
Campaign
Photograph
Campaign bumper stickers. Duplicates not
scanned. 5 pgs.
Monday, October 31, 2011
Page 4 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
5
8/14/1972
Campaign
Memo
From Malek to Haldeman RE: the use of lists
of RN supporters generated by the White
House. 2 pgs.
36
5
8/10/1972
Campaign
Memo
From Strachan to Magruder RE: the use of
mailing lists. Handwritten note added by
unknown. 1 pg.
36
5
8/12/1972
Campaign
Memo
From Higby to Haldeman RE: a form letter
from RN to members of the Democrats for
Nixon. Draft of proposed letter attached. 2
pgs.
36
5
8/11/1972
Campaign
Memo
From William D. Novelli to Strachan RE:
brochures on farms and older Americans.
Hanwritten note added by Haldeman. 1 pg.
36
5
8/8/1972
Campaign
Memo
From Higby to Haldeman RE: proposed
attacks and counterattacks to use in the
campaign. 4 pgs.
Monday, October 31, 2011
Page 5 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
36
5
7/21/1972
Campaign
Memo
From William D. Novelli to Strachan RE: the
media plan of the Committee for the Re-
election of the President. 2 pgs.
Monday, October 31, 2011
Page 6 of 6
Cole
ADMINISTRATIVELY CONFIDENTIAL
August 25, 1972
MEMORANDUM FOR:
PETER DAILEY
FROM:
GORDON STRACHAN
SUBJECT:
Changes in Advertising
Purmuant to our conversation, the changes in the scripts
of the TV spots should be as follows:
1) On the Youth spot "we should tone it down because
no thinking person would go along with this statement as
it stands." Basebally, he's worried about the last phrase:
"no Americal fighting anywhere in the world
in this century and succeeding centuries."
2) China -- The audio should read, "China is one
of the most populous countries in the world". The word
powerful should not be used.
3) Other comments on the Domestic spots included the
following:
(a) The 60-seconds are OK, except for the SST.
(b) There is some concern about spending a full
five minutes on the Environment. Similarly, concern was
expressed regarding spending five minutes on Older Americans.
We realize that certain liberties were taken with the truth.
I will check regarding the two points, i.e. hydrocarbon and
Medidare.
GS/jb
FU - 8/30
Dailees
Cole - 60s OK, except SST
- 5 mins - Enver why 5
waste a
60s OK -older amo why 5
- Certain liberties wheth
- Fact probis marked, esp
Hydrocarlons etc
W WHCA- -
the - Written material - Dex to KB.
To Legion late this afternoon
- Probal will be live +one + of
nets may carry
- Phys a patch to line in Iris reem
317-922-4400
anested 120 200 - well
executed - group of hard corps
-600 UVAW mareling to Fountainbleu
to be anested - Open how long to be held
- some traphing
- may colloff part of "St w/o goy"
on Collins
- -Total in town - 2000 in Park
RNC messenger to Press Office
3000 in Town
Dan Rathef w/ Script - Confid
GENERAL HAIG'S COMMENTS
TITLE: YOUTH - Revise #4
COMMERCIAL NO. 3-5
LENGTH: 4:20
Page 3 - AUDIO
We should tone it down because no thinking person would go along with
this statement as it stands. Basically he's worried about the last phrase:
"no American fighting anywhere in the world in
this century and succeeding centuries. "
TITLE:
CHINA - Revise #5
COMMERCIAL NO. XXNG 0506
LENGTH:
:60
Page 1 - AUDIO
2.
"China is one of the most populous countries in the world"
The Chinese are very sensitive about the word "powerful"; therefore
General Haig feels "powerful" should be substituted with the word "populous".
5 minute commercials
Cess
Commit
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
ENVIRONMENT - Revise #2
Date:
August 18, 1972
Commercial No.
7-5
Client: NIXON CAMPAIGN
Length:
4:20
Product:
B&W
X
Color
RTO
No. of words:
NA 315
Promise:
Approval:
VIDEO
AUDIO
1. FADE IN: EARLY MORNING SCENES
NARRATOR: On April 17, 1971, a Federal
OF SMOKE STACKS.
Judge in Birmingham, Alabama, was routed
out of bed at six in the morning by a
telephone call.
2. DISS TO: FACTORIES WITH NO
By nine AM he had issued orders to shut
SMOKE ISSUING FORTH.
down 23 major industries in Birmingham.
The reason -- violation of the new air
pollution standards set by President
Nixon's Environmental Protection Agency.
3. DISS TO: PRESIDENT NIXON
It was proof -- President Nixon meant
SIGNING EPA BILL.
business. On January 1st, 1970, he had
created a completely new department:
the Environmental Protection Agency.
Cutting through the bureaucracy of
several smaller agencies, he charged
EPA with full responsibility to protect
our environment.
Title:
ENVIRONMENT - Rev. #2
Date: August 18, 1972
Length:
4:20
Page: 2
VIDEO
AUDIO
4,
CU NIXON SPEAKING
PRESIDENT NIXON:
In what they do with the natural
beauty providence bestowed upon
them. With your support and with
the help of the Congress we can reclaim
and preserve the natural beauty of
America unto all the generations
to do just that and more. To end the
plunder of America's natural heritage.
A nation's history is written in
the book of its words, the book of
its deeds, the book of its art.
People's history is also written
that come after us.
5.
DISS TO SCENES OF POLLUTION,
NARRATOR: (VO) For the first time,
IN THE AIR, WATER, IN THE STREETS.
there was now a federal agency with
the strength and single-mindedness
to handle the incredibly complex
problems of air, water and noise
pollution. President Nixon said
act
and act now.
6.
DISS TO: CARS CLOGGING ROADS
^The new Nixon agency ordered all car
LEADING INTO CITY.
manufacturers to cut hydrocarbon and
of
carbon monoxide emissions 90 percent
by 1975. This would mean developing
chappiors
an almost pollution-free engine.
Title:
ENVIRONMENT - REv. #2
Date:
August 18, 1972
Length: 4:20
Page:
3
VIDEO
AUDIO
7.
DISS TO: DIFFERENT SHOTS
Recently a major manufacuturer asked
OF ASSEMBLY LINES ON PLANT.
for a one-year extension to the dead-
line, claiming that technology to
develop such an engine was not ready.
aloto
The request was considered, and a one
word answer was given. No. President
Nixon meant business.
8.
DISS TO: AERIAL SHOTS OF GREAT
The Great Lakes. Some 30 million
LAKES.
Americans and 7 million Canadians live
near these shores. And every day,
tons of pullutnats were being dumped
into these fresh waters. To save
the Great Lakes from dying meant act
now.
9.
DISS TO: PRESIDENT AND TRUDEAU
On April 15, 1972, the President
SIGNING PACT.
and Prime Minister Trudeau signed the
Great Lakes Water Agreement. The
dumping of polluted spoil would be
stopped. The President pledged to
spend between one and three billion
dollars in the next five years to
build waste treatment systems.
10. DISS TO: CROP DUSTER SPREADING
Since 1946 ecologists and conservation-
DDT OVER CROPS.
ists have said "Ban DDT"
but the day of "banning
DDT" never came.
Title: ENVIRONMENT - Revise #2
Date:
August 18, 1972
Length: 4:20
Page: 4
VIDEO
AUDIO
In June of this year, the total
elimination of all but essential
uses of DDT was announced. President
Nixon's Environmental Protection
Agency showed its strength.
11. DISS TO: SHOTS OF EVERGLADES.
Sometimes the things that are not
being done are just as important as
the things that are being done. They
talked of building a giant jetport
smack in the middle of the Everglades,
but they're not going to. President
Nixon saw to that.
12. DISS TO: HIGHWAY WITH NO
Billboards aren't going up on Federal
SIGNS.
highways anymore
13. DISS TO: SCENIC MOUNTAIN
and they're not giving away huge
BEAUTY.
sections of land to developers anymore.
The President's Legacy of Parks program
has set aside million of acres of
Federal land for public use.
14. DISS TO: PRESIDENT SIGNING
But our environment is not just ours
ENVIRONMENTAL AGREEMENT IN
RUSSIA.
alone
and President Nixon knew it.
In May, he and President Podgorney
Title: ENVIRONMENT - Revise #2
Date:
August 18, 1972
Length: 4:20
Page: 5
VIDEO
AUDIO
signed the first comprehensive
environmental pact between the
United States and Russia.
15. DISS. TO: PRESIDENT NIXON AT
To preserve what we have
and regain
GRAND TETON.
what we've lost
this is the "now or
never" challenge. Safeguarding our
environment is a day-to-day battle
and we've got a long way to go yet.
Under President Nixon we have, for the
first time, a strong Federal Agency
that can do something about it.
Still, there is much to be done.
16. DISS. TO: NIXON LOGO
This is why we need him.
Now, more than ever.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
OLDER AMERICANS - Revise #5
August 18, 1972
Title:
Date:
Commercial No.
4-5
Client: NIXON CAMPAIGN
Length:
4:20
Product:
B&W
Color
RTO
No. of words:
NA 313
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON MONTAGE OF OLDER
PRESIDENT NIXON: (VO)
AMERICANS.
Older Americans have much to give
this country.
2. CONTINUATION.
The best thing this country can give
to them is the chance to be a part of
it, a chance to play a continuing role
in the great American adventure.
3. CONTINUATION.
ANNCR: (VO) President Nixon saw
the need for change. America, for all
of its emphasis on progress, technology
mobility and youth, was not doing
enough for its older citizens.
4. DISSOLVE TO INTERVIEW WITH
1ST OLDER AMERICAN: (SYNC)
OLDER AMERICAN.
I'm over 65 and I can do just as good
a job as anybody else can do.
5. CUT TO 2ND INTERVIEW.
2ND OLDER AMERICAN: (SYNC)
I think social security benefits should
rise and keep up with the cost of living.
Title:
OLDER AMERICANS - Rev. #4
Date:
August 18, 1972
Length:
4:20
Page: 2
VIDEO
AUDIO
6.
CUT TO THIRD INTERVIEW.
3RD OLDER AMERICAN (SYNC)
Today they have a struggle in order
to live with the money they get.
7.
CUT TO SOURTH INTERVIEW
4TH OLDER AMERICAN (SYNC)
Well, one of the main problems is
having something to do.
8.
DISSOLVE TO: OLDER AMERICANS
NARRATOR: (VO)
SITTING ON PARK BENCH.
The problems of old age are not new.
Enough money to live on. Taxes.
Inflation. Job descrimination.
The soaring costs of medical care.
And more than anything else
a
need to be useful to belong in
the mainstream of American life
OLDER AMERICANS - Revise #3
Title:
Date:
August 18, 1972
Length: 4:20
Page: 3
VIDEO
AUDIO
9. DISSOLVE TO: WHITE HOUSE
When Richard Nixon was elected
CONFERENCE ON AGING. PEOPLE
ENTERING AUDITORIUM.
President, he was deeply concerned
about the
^
situation facing our older citizens.
Through the years they had been
virtually ignored by our government.
And so he called together the most
ambitious White House Conference on
Aging ever held.
10. PRESIDENT NIXON ADDRESSING
CONFERENCE.
PRESIDENT NIXON: (OC)
Now, as we consider your suggestions,
we will be guided by this conviction:
Any action which enhances the dignity
of older Americans enhances the dignity
of all Americans, for unless the
American dream comes true for our older
generation, it cannot be complete for
any generation.
11. PRESIDENT NIXON CONTINUES
NARRATOR: (VO)
SPEAKING, UNDER NARRATION.
This was not an empty promise, this
was a call to action. The President
proposed to the Congress some vital
legislation.
Title:
OLDER AMERICANS - Revise #3
Date:
August 18, 1972
Length: 4:20
Page:
4
VIDEO
AUDIO
12. VARIOUS SHOTS OF OLDER
First, he would put a national floor
AMERICANS IN AUDIENCE
RESPONDING TO THE PRESIDENT'S
under the annual income of every older
SPEECH.
American.
14. CONTINUATION.
He would raise the ceiling on how
much a person can earn without losing
his or her benefits.
15. CONTINUATION.
He would prevent job discrimination
because of age.
16. CONTINUATION.
He would enroll everyone over 65 in
the Medicare and Medicaid program and
end the $5.80 monthly premium.
17. DISSOLVE TO: PRESIDENT
The President's program doesn't end
CONFERRING WITH DR. FLEMING
AND JOHN MARTIN.
there. Knowing how unfair property
taxes are to older Americans - some
70% of whom own their own homes - he
created a bold revenue sharing plan.
Federal tax revenues would be returned
to the states to help stop the rise in
property taxes.
Title:
OLDER AMERICANS - Revise #4
Date:
August 18, 1972
Length:
Page: 5
4:20
VIDEO
AUDIO
18. DISSOLVE TO: OLDER AMERICANS
A home can represent a lifetime of
GARDENING BY THEIR HOME.
careful savings
and this symbol
of independence, he knew, could be
crushed under the heavy burden of
property taxes.
19. DISSOLVE TO PRESIDENT AND
The President got tough with sub-standard
MRS. NIXON VISITING HOSPITAL
FOR AGED.
nursing homes and sub-standard medical
care centers. He made nursing home
reform a reality
He set up
a training program for 21,000 more
nursing home employees
and this
year 60 percent more older Americans
will be able to find room in nursing
homes
where they can receive proper
medical attention.
20. DISSOLVE TO: ACTIVE OLDER
Instead of words, deeds. The President
AMERICAN WORKING.
listened, then acted. He increased
social security benefits. Up 51 percent
since 1969. He increased thebudget for
Administration on Aging five times what
it had been. He said no more job
discrimination because of age.
Title: OLDER AMERICANS - Revise #4
Date: August 18, 1972
Length: 4:20
Page: 6
VIDEO
AUDIO
Still there is much to be done.
President Nixon's work to help
older Americans is not over
21. PRESIDENT NIXON SPEAKING.
PRESIDENT NIXON:
The time has come for a new attitude
toward old age in America. The time
has come to close the gap between
our older citizens and those who are
not yet old.
And the way to do this I believe is
to stop regarding older Americans as
a burden and start regarding them as
a resource for America.
23. DISSOLVE TO NIXON LOGO.
NARRATOR: (VO) This is why we need
him
...
now more than ever.
24. MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
THE RECORD - Revise #5
Date: August 18, 1972
Commercial No.
6-5
Client: NIXON CAMPAIGN
Length:
4:20
B&W
Color
Product:
No. of words:
RTO
NA 314
Promise:
Approval:
VIDEO
AUDIO
1. OPEN ON COMBAT SOLDIERS STREAMING
ANNCR: (VO) 1968. The United States
FROM SHIP, LANDING IN VIETNAM.
had 550,000 troops in Vietnam.
2. DISSOLVE TO VIETNAM ACTION
Casualties were averaging 300 per
FOOTAGE.
week, and we were spending ourselves
blind.
3. DISSOLVE TO SCENES OF DETROIT
There were riots in cities and
AFTER RIOTS, STUDENTS
DEMONSTRATING ON A CAMPUS.
on campuses across the country, and
crime was increasing at an unbelievable
rate of 17 % a year.
4. DISSOLVE TO ECU OF WASTE SPEWING
Environmental problems were getting
INTO WATERWAY.
worse, and there wasn't a single
5. DISSOLVE TO CITY UNDER SMOG.
governmental agency in existence to
help.
6. DISSOLVE TO SCENE OF CHINA.
China had emerged as a world power,
and yet our government continued to
ignore its very existence.
Title: THE RECORD - Revise #5
Date: August 18, 1972
Length: 4:20
Page: 2
VIDEO
AUDIO
7. DISSOLVE TO PEOPLE VOTING.
1968. In November, the American people
chose a new President
...
Richard Nixon.
8. DISSOLVE TO PRESIDENT NIXON
SFX: BAND PLAYING HAIL TO THE CHIEF.
APPROACHING DIAS TO MAKE HIS
INAUGURAL ADDRESS. USE NATURAL
SFX BAND PLAYING & EXCERPT FROM
SPEECH.
9. DISSOLVE TO PRESIDENT STEPPING
ANNCR: (VO) President Nixon knew what
FROM HELICOPTER.
was needed. An administration that
was responsive to the people
10. DISSOLVE TO PRESIDENT ENTERING
that wasn't afraid of change
THE OVAL OFFICE.
In the four years since,
President Nixon has tackled these
problems.
11. DISSOLVE TO TROOP SHIP FULL
In Vietnam, the war is winding down.
OF SOLDIERS ARRIVING HOME.
A half a million Americans have come
home, and less than 40,000 troops
12. DISSOLVE TO SCENE AT SOUTH
remain. Casualties have been cut 95%.
VIETNAMESE BASE.
13. DISSOLVE TO LARGE U.S. CITY
At home, the rate of increase in crime
AT NIGHT.
has been cut in half, and 80 major
cities reported a decrease in overall
crime this past year.
Title:
THE RECORD - Revise #5
Date: August 18, 1972
4:20
Length:
Page: 3
VIDEO
AUDIO
14. DISSOLVE TO PEACEFUL SCHOOL
Our cities are quieter
CAMPUS.
our campuses are quieter.
15. DISSOLVE TO JAMMED TRAFFIC
Our environment. Still a major problem,
SCENE.
but now we have the tools to do the job.
16. DISSOLVE TO PRESIDENT WITH
The President created the Environmental
RUCKELSHAUS, CREATING THE EPA.
Protection Agency.
17. DISSOLVE TO SCENE OF AERIAL
He has imposed a near total ban on the
CROP DUSTING.
use of DDT
18. DISSOLVE TO SCENE OF GREAT
he signed an agreement with Canada
LAKES.
to clean up the Great Lakes.
19. DISSOLVE TO AIR FORCE 1 LANDING
Change. In February of this year,
IN CHINA.
for the first time in history, an
American President went to China.
20. DISSOLVE TO THE PRESIDENT
SOUND: MARSHALL MUSIC.
STEPPING FROM AIRPLANE IN
CHINA.
21. DISSOLVE TO PRESIDENT IN
The President met with Mao Tse Tung
DISCUSSION WITH CHOU EN LAI.
and Chou En Lai, in long and serious
discussions of the problems that
affect our two great countries.
Title:
THE RECORD - Revise .#5
Date: August 18, 1972
Length:
4:20
Page: 4
VIDEO
AUDIO
22. DISSOLVE TO MONTAGE SCENES
SOUND: CHINESE KIDS SINGING.
IN HANGCHOW PARK OF PRESIDENT
WITH CHINESE PEOPLE.
It was an opening of doors
an
opening of minds
that will lead to the settling
of our differences through negotiation,
not confrontation.
23. DISSOLVE TO MOTORCADE SCENE.
In May, President Nixon went to the
Soviet Union
24. DISSOLVE TO PRESIDENT SIGNING
where he concluded years of negotiations
AGREEMENT WITH BREZHNEV.
on arms limitation. The S.A.L.T.
agreement became a 'reality.
25. DISSOLVE TO PRESIDENT TALKING
1968-1972. Four years of an
WITH AIDE IN OVAL OFFICE.
administration that responded to
the needs of the people.
26. DISSOLVE TO PRESIDENT TALKING
For the youth of America, the President
TO YOUTH.
signed into law the bill to give 18-year
olds the right to vote, and completely
revamped the unfair draft laws.
27. DISSOLVE TO PRESIDENT WITH
For older Americans, he increased
OLDER AMERICANS.
Social Security benefits 51%. For all
Americans he has committed massive
government funds to find a cure for
cancer and sickle cell anemia.
Title:
THE RECORD - Revise#5
Date:
August 18, 1972
Length: 4:20
Page: 5
VIDEO
AUDIO
28. DISSOLVE TO PRESIDENT WALKING
And most important, he has accomplished
INTO CONGRESS.
a reordering of our national
priorities.
29. DISSOLVE TO PRESIDENT
For the first time in twenty years, we
APPROACHING DIAS IN CONGRESS
are spending more on human needs than
we are on defense.
30. CUT TO CU OF PRESIDENT MAKING
Still, there's much to be done. The
AN ADDRESS.
problems of inflation, jobs, human
rights, taxes, and world peace are
never-ending. President Nixon knows
this.
31. DISSOLVE TO NIXON LOGO.
That's why we need him
...
now more than ever.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: YOUTH - Revise #4
Date: July 31, 1972
Commercial No.
3-5
Client: NIXON CAMPAIGN
Product:
Length: 4:20
B&W
Color
RTO NA 317
No. of words:
Promise:
Approval:
VIDEO
AUDIO
1. FADE IN: STILL: COMBAT SHOT
SFX: TO SCENES
IN VIETNAM.
NARRATOR: (VO)
You asked for an end to the war.
You wanted peace.
2. DISS (CROSS) TO ANOTHER STILL.
You said the draft was unfair.
DRAFTEES BEING INDUCTED.
Why should blacks and
poor kids be more liable to the draft
than the whites and well-off?
3. DISS TO: STILL. KIDS PROTESTING
You asked for a say in our government.
ON STEPS OF CAPITOL.
You wanted a voice in your future.
4. DISS TO: STILL. CARS CLOGGING
You said why isn't something being
HIGHWAY.
done to save our environment?
5. DISS TO: STILL: BLACK BABY
You wanted human priorities to come
WITH SICKLE CELL ANEMIA.
first.
Title:
YOUTH - Revise #4
Date:
July 31, 1972
Length:
4:20
Page:
2
VIDEO
AUDIO
6. DISS TO: STILL. KIDS MARCHING
You spoke out for change, you asked
IN CAPITOL WITH BANNERS. ETC.
for reform. You looked for a better
America.
7. DISS TO: NIXON DELIVERING
PRESIDENT NIXON:
INAUGURAL ADDRESS.
We cannot learn from one another until
we stop shouting at one another -
until we speak quietly enough so that
our words can be heard as well as our
voices.
8. DISS TO: DIFFERENT SHOTS OF
NARRATOR: (VO)
INAUGURATION. (POSSIBLY MOTORCADE)
When Richard Nixon came into office,
all America was asking for change,
especially our youth. We were a torn
frustrated nation in the 60's.
Richard Nixon wanted to turn things
around.
9. DISS TO: SHOTS OF VIETNAM.
The war must end, you asked. There
were 550,000 American troops in
Vietnam when President Nixon took
office. Today, half a million
American soldiers have come home.
Less than 40,000 remain. Casualties
are down 95 percent.
Title:
YOUTH - Revise #4
Date:
July 31, 1972
Length:
4:20
Page:
3
VIDEO
AUDIO
10. NIXON. SAN CLEMENTE - TALK ON
NIXON: (SYNC)
PEACE IN VIETNAM.
Many Presidents have ended wars
few have had any success in keeping
a lasting peace no American
fighting anywhere in the world
in this century and succeeding
centuries.
Title:
YOUTH - Revise
#5
Date:
August 18, 1972
Length: 4:20
Page: 4
VIDEO
AUDIO
11. DISS TO: INDUCTION CENTER.
Change the draft laws and make them
YOUNG MEN BEING SWORN INTO ARMY.
fair, you said. In the 1960's the
draft was a seven-year worry
and more of a worry if you were
black and poor than if you were white
and well-off.
12. SHOTS OF LOTTERY.
President Nixon changed that. He
introduced the lottery which is fair
to all
and cut eligibility to one
year. And now his plan calls for
ending the draft completely in 1973.
13. DISS TO: NIXON SIGNING
You wanted a voice in the future of
26th AMENDMENT.
our country. And in 1971 , President
Nixon saw the 26th amendment become
law, giving 18-year olds the right
to vote.
14. NIXON SPEAKS TO KIDS.
PRESIDENT NIXON: (ON CAMERA)
Title: YOUTH - Revise
Date: July 31, 1972
Length: 4:20
Page: 5
VIDEO
AUDIO
15. DISS TO: HUMAN NEEDS BEING
President Nixon called for a re-
ANSWERED.
ordering of national priorities.
Human needs must come first. And
now, for the first time in 20 years,
we are spending more on the needs
of our people than we are on defense.
16. PRESIDENT NIXON SIGNING
FEDERAL EDUCATION BILL.
17. DISS TO: CARS CLOGGING ROAD.
He did something concrete about the
quality of our environment, too.
President Nixon created a brand new
Federal department, the Environmental
Protection Agency
Car manufacturers have been
ordered to clean up their pollution.
18. CROP DUSTING SHOT.
DDT has finally been banned from all
but essential use.
TitlyouTH - Revise #5
Date: August 18, 1972
Length:
Page:
6
4:20
VIDEO
AUDIO
19. DISS TO EVERGLADES.
20. DISS TO SHORE LINE SHOT OF OCEAN
Our lakes and shorelines are going
OR LAKE.
to be safeguarded from pollution.
21. DISS TO CACHE OF DRUGS ON
And our youth is not going to be
TABLE IN POLICE STATION.
polluted by drugs, if President Nixon
wins his fight.
22. DISS TO DRUG CENTER.
Today we are spending
8
times
REHABILITATION.
more than any previous administration
to teach kids how dumb drugs are
and to rehabilitate those who got
the message too late.
23. DISS TO: NIXON IN CHINA WITH
Today we are changing our world
CHOU EN LAI.
priorities too
opening the door
to China
24. DISS TO: NIXON WITH RUSSIAN
creating a new policy with the
LEADERS.
Soviet Union
negotiation not confrontation.
25. DISS. TO: NIXON ALONE IN
"Change is hard," President Nixon
WHITE HOUSE OFFICE
once said, but without change there
can be no progress." Our environment
our cities
our economy
our
dealings with other nations.' There
is much to be done
to be changed.
26. DISS. TO: NIXON LOGO
This is why we need him
now, more than ever.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
RUSSIA
Date:
August 18, 1972
Commercial No.
5-5
Client:
NIXON CAMPAIGN
4:20
x
Product
Length
B&W
Color
RTO
NA 316
No. of words:
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON CEREMONIES AT AIRPORT
ANNCR: (VO)
Moscow, May, 1972.
AS PRESIDENT NIXON AND PARTY
DEPART FROM PLANE, REVIEW TROOPS
GREET THEIR HOSTS.
2.
DISSOLVE TO PRESIDENT'S MOTOR-
Richard Nixon became the first American
CADE GOING THROUGH MOSCOW.
President ever to visit the
Russian capitol.
3.
DISSOLVE TO SCENES OF PRESIDENT
The historic 5-day trip proved to be
AND RUSSIAN LEADERS AT THE
CONFERENCE TABLE.
a working visit - a down-to-earth,
bargaining session where firm
agreements were formed between the
two great powers.
4.
DISSOLVE TO SIGNING CEREMONY
WITH PRESIDENT NIXON AND
PODGORNEY.
5.
DISSOLVE TO PRESIDENT NIXON AS
Late in the week, the Russian government
HE ADDRESSES THE RUSSIAN
PUBLIC.
provided President Nixon with a unique
opportunity - a chance to report on
this progress directly to the Russian
people on live television.
6.
HOLD ON PRESIDENT.
PRESIDENT NIXON: (ON CAMERA)
We have agreed on joint ventures in
THRUSSIA
Date: August 18, 1972
Length:
4:20
Page:
2
VIDEO
AUDIO
space; we have agreed on ways of
working together to protect the
environment, to advance health, to
cooperate in science and technology.
We have agreed on means of preventing
incidents at sea; we have established
a commission to expand trade between
our two nations.
7.
DISSOLVE TO PRESIDENT NIXON
Most important, we have taken an
AND MR. KOSYGIN SIGNING THE
S.A.L.T. AGREEMENT, AND
historic first step in the limitation
SHAKING HANDS AFTERWARD.
of nuclear strategic arms.
8.
DISSOLVE TO PRESIDENT TALKING
ANNCR:
(VO)
The agreements didn't
WITH KISSINGER AND ROGERS.
come easy. President Nixon, Secretary
Rogers and Dr. Kissinger
spent
long hours hammering out terms that
would be equal for both countries, and
beneficial to all countries.
9.
DISSOLVE TO PRESIDENT IN
In his TV address, the President spoke
CONFERENCE WITH KOSYGIN OR
BRESHNEV.
to the Russians of the American people.
10. DISSOLVE TO PRESIDENT NIXON
PRESIDENT NIXON: (ON CAMERA)
ON RUSSIAN TV.
In many ways, the people of our two
countries are very much alike. Like
the Soviet Union, ours is a large and
Title: RUSSIA
Date:
August 18, 1972
Length: 4:20
Page:
3
VIDEO
AUDIO
11. DISSOLVE TO MONTAGE OF CITY
diverse nation. Our people, like yours.
SCENES OF MOSCOW AND SHOTS OF
THE RUSSIAN PEOPLE.
are hard working. Like you, we
Americans have a strong spirit of
competition. But we also have a great
love of music and poetry, of sports
and of humor.
Above all, we like you, are an open
natural and friendly people. We love
our country. We love our children.
And we want for you, and for your
children, the same peace and abundance
that we want for ourselves and for our
children.
12. DISSOLVE TO PRESIDENT NIXON
ANNCR:
(VO)
Earlier in the week,
AND MRS. NIXON TOURING PAVLO/SK,
THE ANCIENT RESIDENCE OF THE
President and Mrs. Nixon travelled to
CZARS.
Leningrad, where they walked through
Pavlovsk, the ancient residence of
the Czars.
13. DISSOLVE TO PRESIDENT AND MRS.
In Kiev, they visited the Cathedral
NIXON AT CATHERDRAL.
of Saint Sophia.
1.
And in Moscow, Mrs. Nixon
14. DISSOLVE TO MRS. NIXON SHAKING
enjoyed the famous Russian circus.
HANDS WITH A BEAR AT THE
CIRCUS.
Title: RUSSIA
Date: August 18, 1972
Length:
4:20
Page:
4
VIDEO
AUDIO
15. DISSOLVE TO THE PRESIDENT IN
In Leningrad, President Nixon visited
LENINGRAD.
the Piskarev cemetery, and he
recalled that experience in his TV
address.
16. DISSOLVE TO PRESIDENT ON
PRESIDENT NIXON: (ON CAMERA)
RUSSIAN TV.
Yesterday, I laid a wreath at the
cemetery which commemorates the brave
people who died during the seige of
Leningrad in World War II.
17. DISSOLVE TO PRESIDENT LAYING
At the cemetery, I saw the picture of
WREATH AT CEMETERY IN LENINGRAD.
a 12-year-old girl. She was a beautiful
child. Her name was Tanya. The pages
of her diary tell the terrible story
of war.
In the simple words of a child, she
wrote of the deaths of the members of
her family. Zhenya in December.
Grannie in January. Then Leka. Then
Uncle Vasya. The Uncle Lyosha. Then
Mama. Then the Savichevs.
18. DISSOLVE TO MS OF RUSSIAN
And then, finally, these words, the
SOLDIER WEEPING.
last words. in her diary; All are
dead. Only Tanya is left.
Title: RUSSIA
Date:
August 18, 1972
Length:
Page:
5
4:20
VIDEO
AUDIO
19. DISSOLVE TO PRESIDENT LEAVING
As we work toward a more peaceful
CEMETERY.
world, let us think of Tanya and of
other Tanyas and their brothers and
sisters everywhere.
Let us do all that we can to insure
that no other children will have to
endure what Tanya did and that your
children and ours and all the children
of the world can live their full lives
together in friendship and in peace.
20. DISSOLVE BACK TO PRESIDENT
Spasibo i do svidaniya.
ON RUSSIAN TV.
21. DISSOLVE TO DEPARTURE CEREMONIES
ANNCR: (VO) Thank you and goodbye.
AT AIRPORT. PRESIDENT AND MRS.
NIXON WAVE GOODBYE.
President Nixon had offered a lasting
message to the people of Russia.
A pledge to continue the quest for
peace among all nations.
22. DISSOLVE TO ECU PRESIDENT AND
This is why we need him
THE WORDS: Now more than ever.
now more than ever.
23. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
CHINA Revise #2
Date: July 26, 1972
Commercial No. 1 - 5
Client: NIXON CAMPAIGN
Product
Length
4:20
B&W
X
Color
No. of words:
RTO
NA 310
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON SHOT OF AIR FORCE ONE
SOUND: AIRPLANE
IN FLIGHT.
2. DISSOLVE TO MONTAGE OF SHOTS IN
ANNCR: (VO) In 1967, when President
THE PLANE SHOWING PRESIDENT,
DR. KISSINGER, SECRETARY ROGERS
Nixon was still a private citizen, he
AND OTHERS.
had this to say about our country's
relationship with China: "Taking the
long view, we simply cannot afford to
leave China forever outside the family
of nations. There is no place on this
small planet for a billion of its
potentially most able people to live in
angry isolation."
3. DISSOLVE TO ENTERIOR OF PLANE
What President Nixon was suggesting was
LANDING.
a sweeping change in our national policy.
And in 1972, he made that change a
reality.
4. DISSOLVE TO PRESIDENT AND MRS.
SOUND: BAND PLAYING MARSHALL MUSIC.
NIXON EMERGING FROM PLANE.
Title: CHINA - Revise #2
Date:
July 26, 1972
Length:
4:20
Page:
2
VIDEO
AUDIO
5. DISSOLVE TO SCENES OF PRESIDENT
As the first American President ever
SHAKING HANDS WITH CHOU EN LAI,
INTRODUCING MRS. NIXON, BAND
to visit China, President Nixon was
PLAYING, AND PRESIDENT REVIEWING
TROOPS.
met by Prime Minister Chou En Lai.
6. DISSOLVE TO STILL OF PRESIDENT
Within hours, he met with Chairman
SHAKING HANDS WITH MAO TSE TUNG.
Mao Tse Tung and the hard business of
7. DISSOLVE TO PRESIDENT AND
CHINESE AT A MEETING.
diplomacy and negotiation was underway.
8. SLOW DISSOLVE TO MRS. NIXON AT ZOO.
Mrs. Nixon, as she had done in previous
trips to Africa and Peru, proved again
to be our "ambassador of good will".
9. DISSOLVE TO MRS. NIXON VISITING
BALLET CLASS.
SOUND: CHINESE KIDS SINGING.
10. DISSOLVE TO MRS. NIXON HUGGING
SMALL CHILD.
She opened her arms to the people, and
they to her.
11. DISSOLVE TO SCENES OF THE PRESIDENT
The Presidential party visited the
PARTY AT THE GREAT WALL.
Great Wall, 1500 miles long and 2200
years old.
12. DISSOLVE TO FORBIDDEN CITY
The Forbidden City, home of the Chinese
FOOTAGE.
emperors for 800 years.
13. DISSOLVE TO PRESIDENT AND CHOU
And throughout the week, the business
IN SERIOUS DISCUSSION.
of state continued.
In Shanghai, Dr. Kissinger reported the
joint communique announcing the progress
Title:
CHINA - Revise #2
Date:
July 14, 1972
Length:
4:20
Page: 3
VIDEO
AUDIO
that had been made.
An agreement of non-aggression against
all other nations, a renunciation of
the use of force' in international
relations.
14. DISSOLVE TO SELECTED SCENES OF
Solid, meaningful progress, and perhaps
THE PRESIDENT AND PARTY WALKING
IN HANGCHOW PARK, ENTERING THE
just as important to future generations
GREAT HALL OF THE PEOPLE, WATCH-
ING CHINESE YOUNGSTERS, ETC.
of Americans and Chinese alike, an
opening of doors between two great
powers. For 23 years, America had
the Peoples Republic of
ignored the very existence of,China.
Now, in one bold and courageous stroke,
President Nixon had led the entire world
closer to the ultimate priority
world peace.
The President had seen the people of
China
the people had seen our
President.
15. CUT TO PRESIDENT WITH
SOUND: PRESIDENT'S TALK AND THE
INTERPRETER.
INTERPRETER'S TRANSLATION.
I express my appreciation to my
Chinese voice
to Mrs. Chaing. I
listened to her translation and she
got every word right.
Title:
CHINA - Revise #2
Date:
July 14, 1972
Length: 4:20
Page:
4.
VIDEO
AUDIO
16. PRESIDENT GOING UP RAMP ONTO
The trip to China had indeed fulfilled
PLANE
its purpose, the beginning of a relation-
ship between the two great powers.
17. STILL OF PRESIDENT AND MAO
If the entire trip were to be reduced
to this handshake, it was worth it for
that alone.
18. CHOU WAVES GOODBYE
President Nixon has opened the door.
Now the work must continue.
That's why we need him
...
now more than ever.
19. DISSOLVE TO STILL OF PRESIDENT
WITH WORDS "Now more than ever"
20. SUPER MANDATORY LINE.
60 second commercials
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: McGOVERN TURNAROUND - Revise # 6
Date: August 18, 1972
Commercial No. XXNG 1206
Client: NIXON CAMPAIGN
Product:
Length:
:60
B&W
Color
No. of words:
RTO
NA 324
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON ECU OF MOUNTED PHOTO
ANNCR: (VO) In 1967, Senator George
OF GEORGE McGOVERN (A PROFILE
SHOT, WITH McGOVERN LOOKING
McGovern said he was not an advocate
LEFT).
of unilateral withdrawal of our troops
from Vietnam.
2. MOUNTED PHOTO TURNS, REVEALING
Now, of course, he is.
THE OTHER SIDE, AN IDENTICAL
PROFILE SHOT OF McGOVERN, NOW
LOOKING TO THE RIGHT.
3. MOUNTED PHOTO TURNS, AGAIN
Last year, the Senator suggested
TO THE ORIGINAL POSITION.
regulating marijuana along the same
lines as alcohol, which means legalizing
it.
4. PHOTO TURNS.
Now he is against legalizing it, and
says he always has been.
5. PHOTO TURNS.
Last January, Senator McGovern suggested
a welfare plan that would give a $1000
bill to every man, woman and child in
the country.
Title:
MCGOVERN TURNAROUND - Revise #6
Date: August 18, 1972
Length: :60
Page: 2
VIDEO
AUDIO
6. PHOTO TURNS.
Now he says maybe the $1000 figure
isn't right.
7. PHOTO TURNS.
Last year he proposed to tax
inheritances of over $500,000 at 100%.
8. PHOTO TURNS.
This year he suggests 77%.
9. PHOTO TURNS,
In Florida he was pro-busing.
10. PHOTO TURNS.
In Oregon, he said he would support
the anti-busing bill now in Congress.
11. PHOTO TURNS AND TURNS AND THEN
Last year, this year.
BEGINS TO ROTATE FASTER AND
FASTER.
The question is
...
what about next year?
12. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
McGOVERN WELFARE - Revise #2
Date: August 18, 1972
Commercial No.
XXNG 0806
Chent NIXON CAMPAIGN
Length
B&W
Product
:60
X
Color
No. of words:
RTO
NA 333
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON MS OF CONSTRUCTION WORKER
SOUND: NATURAL THROUGHOUT.
ON A GIRDER A FLOOR OR TWO ABOVE
THE STREET.
ANNCR: (VO) Senator George McGovern
recently submitted a welfare bill
to Congress.
2. WORKER TAKES OFF HIS HAT, SITS
According to an analysis by the
ON GIRDER, STARTS TO EAT LUNCH.
Senate Finance Committee
3. CUT TO SHOT, FROM WORKER'S
the McGovern bill would make 47% of
VIEWPOINT, OF THE STREET WITH
CROWDS WALKING BY.
the people in the United States
eligible for welfare.
4. CUT TO CLOSER SHOTS OF THE
Forty-seven percent - almost every
PEOPLE ON THE SIDEWALKS
STREAMING BY.
other person in the country -
would be on welfare.
5. CUT BACK TO WORKER EATING
The Finance Committee estimated the
LUNCH, STILL LOOKING DOWN
AT THE CROWDS.
cost of this incredible proposal at
64 billion dollars the first year
Title: McGOVERN WELFARE - Revise # 2
Date: August 18, 1972
Length: :60
Page: 2
VIDEO
AUDIO
6. CUT BACK TO TRAFFIC SCENE.
6 times what we are now spending.
And who's going to pay for
this?
7. CUT TO MS OF WORKER AND START
Well, if you're not the one out of
TO MOVE IN SLOWLY TO HIS FACE.
two people on welfare
...
8. HOLD ON ECU OF WORKER'S FACE.
you do.
9. SUPER MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
McGOVERN DEFENSE - Revise #5
Date: August 18, 1972
Commercial No.
XXNG 1306
Client: NIXON CAMPAIGN
Length:
:60
Product:
B&W
Color
No. of words:
RTO
NA 325
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON ECU OF TOY SOLDIERS.
ANNCR: (VO) The McGovern Defense
plan. He would cut the Marines by
one-third.
2. HAND KNOCKS DOWN TOY SOLDIERS.
3. DISSOLVE TO SET UP OF TEN
He would cut Air Force personnel by
AIRPLANES.
one-third
and interceptor planes
4. HAND SWEEPS AWAY 5 PLANES.
by one-half.
5. DISSOLVE TO SET UP OF TEN
He'd cut Navy personnel by one-fourth,
SHIPS.
6. HAND SWEEPS AWAY 5 SHIPS.
the navy fleet by one-half
7. DISSOLVE TO 16 TOY AIRCRAFT
and carriers cut from 16 to 6.
CARRIERS.
Title McGOVERN DEFENSE - Revise #5
Date: August 18, 1972
Length:
:60
Page:
2
VIDEO
AUDIO
13. DISSOLVE TO LONGER SHOT OF
Senator Hubert Humphrey had this to
ALL THE SOLDIERS, PLANES AND
SHIPS.
say about the McGovern proposal:
14. PAN ACROSS WHOLE SCENE.
"It isn't just cutting into the fat.
It isn't just cutting into manpower.
It's cutting into the very security
of this country."
15. DISSOLVE TO FOOTAGE OF
President Nixon doesn't believe we
PRESIDENT WITH NAVY PERSONNEL.
HE WALKS AMONG THEM.
should play games with our national
security.
16. DISSOLVE TO PRESIDENT AT
He believes in a strong America
AIR FORCE BASE.
to negotiate for peace from strength.
17. DISSOLVE TO CU PRESIDENT
That's why we need him
AND THE WORDS: "Now more
than ever. "
now more than ever.
18. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
THE RECORD - Revise #4
Date:
August 18, 1972
Commercial No.
XXNG 0906
Client: NIXON CAMPAIGN
Length: :60
Product
B&W
Color
No. of words:
RTO
NA 321
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON STILL SHOT OF
ANNCR: (VO)
He has brought home
PRESIDENT NIXON WITH
SOLDIERS IN VIETNAM.
over 500,000 men from the war, and
the rest will come home when the shoot-
ing stops and when North Vietnam
releases our prisoners.
2. DISSOLVE TO STILL OF PRESIDENT
He has overhauled the draft laws and
NIXON WITH YOUNG PEOPLE.
made them fair for everyone
black
and white, rich and poor. He certified
an amendment
giving 18-year olds
the right to vote.
3. DISSOLVE TO STILL SHOT OF
He has created an economy that is grow-
PRESIDENT WORKING ALONE AT
HIS DESK.
ing faster than at any time in the
past ten years. The rate of inflation
has been cut in half.
4. DISSOLVE TO STILL OF PRESIDENT
He created the first governmental
AND MRS. NIXON WALKING ON THE
BEACH.
agency we have ever had to deal with
the problems of our environment. He
is using the vast resources of
government to find a cure for cancer
and sickle cell anemia.
Title:
THE RECORD - Revise # 4
Date:
August 18, 1972
Length:
Page:
2
:60
VIDEO
AUDIO
5. DISSOLVE TO STILL OF PRESIDENT
He has gone to China to talk peace
NIXON SHAKING HANDS WITH MAO
TSE TUNG.
with Mao Tse Tung.
6. DISSOLVE TO STILL OF PRESIDENT
He has gone to the Soviet Union to
TALKING SERIOUSLY WITH BREZHNEV.
talk peace with Leonid Brezhnev.
7. DISSOLVE TO STILL OF PRESIDENT
For four years, President Nixon has
IN HIS OFFICE WITH AIDES.
responded to the needs of the people.
8. DISSOLVE TO STILL OF PRESIDENT
He recognized the need for change
ALONE WORKING IN HIS OFFICE.
and the need for even more change in
the years to come.
9. DISSOLVE TO STILL OF PRESIDENT
That's why we need him
AND WORDS "Now more than ever. "
now more than ever.
10. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: CHINA -
Revise #5
Date:
August 18, 1972
Commercial No.
XXNG 0506
Chent NIXON CAMPAIGN
Product
Length
:60
B&W
X
(olor
No. of words:
RTO
NA 330
Promise
Approval.
VIDEO
AUDIO
1. OPEN ON MOOD SHOT OF THE
ANNCR: (VO) China is one of the
GREAT WALL.
largest countries in the world
yet no American President had ever
been there.
2. DISSOLVE TO LS OF MAJOR
China is one of the most powerful
CHINESE CITY.
countries in the world
yet no American leader had even talked
with them in 23 years.
Until Richard Nixon.
3. DISSOLVE TO PRESIDENT NIXON
SFX: MARSHALL MUSIC.
AND PARTY DEPLANING IN CHINA.
4. DISSOLVE TO PRESIDENT MAKING
SOUND: EXCERPT FROM PRESIDENT'S
A SPEECH AT BANQUET.
SPEECH.
5. DISSOLVE TO PRESIDENT AND MRS.
President Nixon has opened the door to
NIXON IN PARK AT HANGCHOW.
a new relationship between the two great
powers. He has had the courage to effect
a sweeping change in our foreign policy
Title:
CHINA - Revise #5
Date:
August 18, 1972
Length:
:60
Page:
2
VIDEO
AUDIO
6.
DISSOLVE TO PRESIDENT AT THE
GREAT WALL.
a change that will lead to the settling
of our differences
through
negotiation, not confrontation. The
door is opened, now the work must
continue.
7. DISSOLVE TO ECU PRESIDENT AND
This is why we need him
SUPER; Now more than ever.
now more than ever.
8. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
BUSING - Revise #1
Date:
August 18, 1972
Commercial No.
XXNG 0606
Client:
NIXON CAMPAIGN
:60
Product:
Length:
B&W
Color
No. of words:
RTO
NA 331
Promise
Approval:
VIDEO
AUDIO
1. FADE IN: PRESIDENT NIXON IN
PRESIDENT NIXON: (ON CAMERA)
OVAL ROOM OF WHITE HOUSE,
TALKING WITH ERLICHMAN.
Massive busing produces inferior
education. And education is the name
of the game.
NARRATOR: (vo)
President Nixon believes busing is
wrong
... and he intends to do something
about it.
FADE UP SOUND
PRESIDENT NIXON: (ON CAMERA)
Busing when it's used in a massive way
is bad, but when you take kindergarten
kids and put them on a bus for an hour
and a half when they have a school they
can walk to that's five munutes away -
now that's wrong. It's wrong for the
white children it's wrong for the black
Title:
Busing - Revise #1
Date:
August 18, 1972
Length:
:60
Page:
2
VIDEO
AUDIO
children. Yes sir it's creating
hatreds - hatreds among the kids.
These lives should not be experimented
with. Their education should not be
effected in a detrimental way. That's
what the busing is all about.
FADE UNDER
NARRATOR: (VO)
There's still much to be done to
improve the education of all of our
children.
2. DISSOLVE TO NIXON LOGO.
This is why we need him
...
now more than ever.
3. MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
FOREIGN POLICY - Passport
Revise
Date: August 18, 1972
#1
Commercial No. XXNG 0406
Chent
NIXON CAMPAIGN
Product
Length
:60
B&W
X
( olor
RTO
NA 329
No. of words:
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON ECU OUTSIDE OF PASSPORT.
ANNCR: (VO) This is the passport
of the President of the United States.
2. HAND FLIPS TO FIRST PAGE.
In his four years in office, Richard
Nixon has visited
continents and
countries.
3. HAND FLIPS PASSPORT TO PAGE
In India, he layed out the Nixon
WITH INDIA SEAL.
Doctrine.
4. FLIPS TO YUGOSLAVIA.
In Yugoslavia, he met with Marshall
Tito.
5. FLIPS TO MEXICO.
In Mexico, he signed an agreement to
combat drug traffic.
6. FLIPS TO CANADA.
In Canada, he signed the Great Lakes
environmental agreement.
Title: FOREIGN POLICY - Passport
Date: August 18, 1972
Revise #1
Length: :60
Page: 2
VIDEO
AUDIO
7. FLIPS TO CHINA.
In China, he talked peace with Mao
Tse Tung.
In the Soviet
8. FLIPS TO RUSSIA.
Union
the nuclear arms agreement
became a reality.
9. HAND FLIPS TO ANOTHER PAGE.
President Nixon's travels represent a
new foreign policy for the United States.
A policy that calls for the self-
reliance of our allies, and peaceful
negotiations with our enemies.
All for a single purpose
world peace.
10. HAND FLIPS TO BLANK PAGE.
But there are still places to go,
and friends to be won.
11. CROSS DISSOLVE TO CU PRESIDENT
This is why we need him
now more
AND SUPER: Now more than ever.
than ever.
12. SUPER MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: P.O.W's - Nixon's Peace Terms
Date: August 18, 1972
Revise #4
Commercial No.
Chent:
NIXON CAMPAIGN
XXNG 0206
Product
Length
B&W
60 sec.,
X
Color
RTO
NA 327
No. of words:
Promise
Approval:
VIDEO
AUDIO
1. FADE IN:
SEX: TO SCENE
POW's IN NORTH VIETNAM.
ANNCR: (VO)
These are American
Prisoners-of-War
somewhere in
North Vietnam.
2. CUT TO: LINE-UP OF POW'S ON
How many there are we don't know
PORCH.
because the North Vietnamese have never
told us.
3. CUT TO: POW IN HIS CELL
President Nixon wants these men released
WRITING.
before we withdraw our remaining troops
from Vietnam.
4. CUT TO: POW EATING BOWL OF RICE.
Senator McGovern wants to withdraw all
of our troops and then ask for our
prisoners-of-war back.
5. CUT TO: POW'S IN EXERCISE YARD.
He hopes we'll get them, but he has
no guarantee.
Title:
P.O.W. 's - Nixon Peace Terms
Date:
August 18, 1972
Revise #4
Length:
60 sec.
Page:
2
VIDEO
AUDIO
6.
CUT TO: POW WORKING, GUARD
In 1952 thousands of men who fought
WATCHING.
with the French against the North
Vietnamese were never heard from or
accounted for after the French pulled
7. CLOSE SHOT OF POW.
out.
8. DISS TO: NIXON LOGO.
President Nixon won't let this happen
Now more than ever.
to our prisoners.
This is why we need him
now more than ever.
9. DISS TO: MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: PROPERTY TAXES - Revise #1
Date: August 18, 1972
Commercial No.
XXNG 1606
Client: NIXON CAMPAIGN
:60
Product:
Length:
B&W
Color
RTO NA 335
No. of words:
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON PRESIDENT IN OVAL
ANNCR: (VO)
For 36 months, President
OFFICE, LOOKING THROUGH FOLDER.
Nixon has been working for the passage
of his Federal Revenue Sharing program
2. DISSOLVE TO SAME SCENE AS
through the Congress. The purpose of
ERLICHMAN
EHRUCHMAN
the bill is to share Federal money
with states and localities, so that
property taxes can go down.
H
3. DISSOLVE TO ERLICHMAN
And if anyone tries to change this
MAKING POINT.
goal
the President doesn't buy it.
H
ERLICHMAN:
we have no assurances
that they will put federal money into
localities or that property taxes will
go down.
PRESIDENT NIXON: Well then we won't
accept it. The whole point of this is
to get property taxes down. The purpose
of this is not to increase the budgets
for local officials to continue to
raise property taxes.
Title:
PROPERTY TAXES - Revise #1
Date:
August 18, 1972
Length: :60
Page: 2
VIDEO
AUDIO
ERLICHMAN: That's what I thought
you'd say.
NIXON: And unless you put the heat on
these local officials they' 11 just take
the money and pour it into their pet
projects and not get the project done
That's what's happening.
That's not the way it's going to be.
That's not the way it's going to be.
4. HOLD ON ERLICHMAN AND PRESIDENT
ANNCR: (vo)
AS THEY TALK.
President Nixon is determined to do
something about property taxes.
5. DISSOLVE TO NIXON LOGO.
That's why we need him
now more than ever.
NOVEMBER
909 THIRD AVENUE
GROUP
way?
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: AIR TRANSPORTATION INDUSTRY
Date: August 18, 1972
Revise #1
Commercial No. XXNG 0706
Client: NIXON CAMPAIGN
:60
Product:
Length:
B&W
Color
RTO NA 332
No. of words:
Promise
Approval:
VIDEO
AUDIO
1. FADE IN: NIXON CONFERRING WITH
PRESIDENT NIXON: (ON CAMERA)
FINCH, ERLICHMAN, AND AIDES IN
WHITE HOUSE.
...
this country must not get out of
the business of air transport
...
NARRATOR: (VO)
President Nixon is fighting to keep
our air transportation industry alive.
Listen to his reasons.
PRESIDENT NIXON: (ON CAMERA)
I don't want to have not only Americans
but other people in the world riding
Soviet, French or British planes.
It isn't a matter of jingoism, I mean
we need the jobs, but also we can do
it best. It doesn't make any sense
for us, for example, to be first in
the race to the moon and first in the
race to space and to get out of the
Title:
AIR TRANSPORTATION INDUSTRY
Date: August 18, 1972
Revise #1
Length:
:60
Page: 2
VIDEO
AUDIO
production of transporting people
here on earth.
I want a program prepared so that we
can present it to the new Congress
for the United States to get back
into the business of building a
supersonic transport.
Now let's do it.
NARRATOR: (VO)
The President's fight for our nation's
air industry has not been won yet.
2. DISS TO NIXON LOGOG.
This is why we need him
now more than ever.
3. DISS TO MANDATORY DISCLAIMER.
60 second commercials
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: McGOVERN TURNAROUND - Revise # 6
Date:
August 18, 1972
Commercial No. XXNG 1206
Client: NIXON CAMPAIGN
Product:
Length:
:60
B&W
Color
No. of words:
RTO
NA 324
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON ECU OF MOUNTED PHOTO
ANNCR: (VO) In 1967, Senator George
OF GEORGE McGOVERN (A PROFILE
SHOT, WITH McGOVERN LOOKING
McGovern said he was not an advocate
LEFT).
of unilateral withdrawal of our troops
from Vietnam.
2. MOUNTED PHOTO TURNS, REVEALING
Now, of course, he is.
THE OTHER SIDE, AN IDENTICAL
PROFILE SHOT OF McGOVERN, NOW
LOOKING TO THE RIGHT.
3. MOUNTED PHOTO TURNS, AGAIN
Last year, the Senator suggested
TO THE ORIGINAL POSITION.
regulating marijuana along the same
lines as alcohol, which means legalizing
it.
4. PHOTO TURNS.
Now he is against legalizing it, and
says he always has been.
5. PHOTO TURNS.
Last January, Senator McGovern suggested
a welfare plan that would give a $1000
bill to every man, woman and child in
the country.
Title:
MCGOVERN TURNAROUND - Revise #6 Date: August 18, 1972
Length: :60
Page: 2
VIDEO
AUDIO
6. PHOTO TURNS.
Now he says maybe the $1000 figure
isn't right.
7. PHOTO TURNS.
Last year he proposed to tax
inheritances of over $500,000 at 100%.
8. PHOTO TURNS.
This year he suggests 77%.
9. PHOTO TURNS,
In Florida he was pro-busing.
10. PHOTO TURNS.
In Oregon, he said he would support
the anti-busing bill now in Congress.
11. PHOTO TURNS AND TURNS AND THEN
Last year, this year.
BEGINS TO ROTATE FASTER AND
FASTER.
The question is
...
what about next year?
12. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
McGOVERN WELFARE - Revise #2
Date: August 18, 1972
Commercial No.
XXNG 0806
Client NIXON CAMPAIGN
Product
Length
:60
B&W
X
Color
No. of words:
RTO
NA 333
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON MS OF CONSTRUCTION WORKER
SOUND: NATURAL THROUGHOUT.
ON A GIRDER A FLOOR OR TWO ABOVE
THE STREET.
ANNCR: (VO) Senator George McGovern
recently submitted a welfare bill
to Congress.
2. WORKER TAKES OFF HIS HAT, SITS
According to an analysis by the
ON GIRDER, STARTS TO EAT LUNCH.
Senate Finance Committee
3. CUT TO SHOT, FROM WORKER'S
the McGovern bill would make 47% of
VIEWPOINT, OF THE STREET WITH
CROWDS WALKING BY.
the people in the United States
eligible for welfare.
4. CUT TO CLOSER SHOTS OF THE
Forty-seven percent - almost every
PEOPLE ON THE SIDEWALKS
STREAMING BY.
other person in the country -
would be on welfare.
5. CUT BACK TO WORKER EATING
The Finance Committee estimated the
LUNCH, STILL LOOKING DOWN
AT THE CROWDS.
cost of this incredible proposal at
64 billion dollars the first year
Title: McGOVERN WELFARE - Revise # 2
Date: August 18, 1972
Length: :60
Page: 2
VIDEO
AUDIO
6. CUT BACK TO TRAFFIC SCENE.
6 times what we are now spending.
And who's going to pay for
this?
7. CUT TO MS OF WORKER AND START
Well, if you're not the one out of
TO MOVE IN SLOWLY TO HIS FACE.
two people on welfare
...
8. HOLD ON ECU OF WORKER'S FACE.
you do.
9. SUPER MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
McGOVERN DEFENSE - Revise #5
Date: August 18, 1972
Commercial No.
XXNG 1306
Client: NIXON CAMPAIGN
Length:
:60
Product:
B&W
Color
RTO
No. of words:
NA 325
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON ECU OF TOY SOLDIERS.
ANNCR: (VO) The McGovern Defense
plan. He would cut the Marines by
one-third.
2. HAND KNOCKS DOWN TOY SOLDIERS.
3. DISSOLVE TO SET UP OF TEN
He would cut Air Force personnel by
AIRPLANES.
one-third
...
and interceptor planes
4. HAND SWEEPS AWAY 5 PLANES.
by one-half.
5. DISSOLVE TO SET UP OF TEN
He'd cut Navy personnel by one-fourth,
SHIPS.
6. HAND SWEEPS AWAY 5 SHIPS.
the navy fleet by one-half
7. DISSOLVE TO 16 TOY AIRCRAFT
and carriers cut from 16 to 6.
CARRIERS.
Title McGOVERN DEFENSE - Revise #5
Date: August 18, 1972
Length:
:60
Page:
2
VIDEO
AUDIO
13. DISSOLVE TO LONGER SHOT OF
Senator Hubert Humphrey had this to
ALL THE SOLDIERS, PLANES AND
SHIPS.
say about the McGovern proposal:
14. PAN ACROSS WHOLE SCENE.
"It isn't just cutting into the fat.
It isn't just cutting into manpower.
It's cutting into the very security
of this country."
15. DISSOLVE TO FOOTAGE OF
President Nixon doesn't believe we
PRESIDENT WITH NAVY PERSONNEL.
HE WALKS AMONG THEM.
should play games with our national
security.
16. DISSOLVE TO PRESIDENT AT
He believes in a strong America
AIR FORCE BASE.
to negotiate for peace from strength.
17. DISSOLVE TO CU PRESIDENT
That's why we need him
AND THE WORDS: "Now more
than ever. "
now more than ever.
18. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
THE RECORD - Revise #4
Date:
August 18, 1972
Commercial No.
XXNG 0906
Client: NIXON CAMPAIGN
Length: : 60
Product
B&W
Color
No. of words:
RTO
NA 321
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON STILL SHOT OF
ANNCR: (vo)
He has brought home
PRESIDENT NIXON WITH
SOLDIERS IN VIETNAM.
over 500,000 men from the war, and
the rest will come home when the shoot-
ing stops and when North Vietnam
releases our prisoners.
2. DISSOLVE TO STILL OF PRESIDENT
He has overhauled the draft laws and
NIXON WITH YOUNG PEOPLE.
made them fair for everyone
black
and white, rich and poor. He certified
an amendment
giving 18-year olds
the right to vote.
3. DISSOLVE TO STILL SHOT OF
He has created an economy that is grow-
PRESIDENT WORKING ALONE AT
HIS DESK.
ing faster than at any time in the
past ten years. The rate of inflation
has been cut in half.
4. DISSOLVE TO STILL OF PRESIDENT
He created the first governmental
AND MRS. NIXON WALKING ON THE
BEACH.
agency we have ever had to deal with
the problems of our environment. He
is using the vast resources of
government to find a cure for cancer
and sickle cell anemia,
Title:
THE RECORD - Revise # 4
Date:
August 18, 1972
Length:
Page:
2
:60
VIDEO
AUDIO
5. DISSOLVE TO STILL OF PRESIDENT
He has gone to China to talk peace
NIXON SHAKING HANDS WITH MAO
TSE TUNG.
with Mao Tse Tung.
6. DISSOLVE TO STILL OF PRESIDENT
He has gone to the Soviet Union to
TALKING SERIOUSLY WITH BREZHNEV.
talk peace with Leonid Brezhnev.
7. DISSOLVE TO STILL OF PRESIDENT
For four years, President Nixon has
IN HIS OFFICE WITH AIDES.
responded to the needs of the people.
8. DISSOLVE TO STILL OF PRESIDENT
He recognized the need for change
ALONE WORKING IN HIS OFFICE.
and the need for even more change in
the years to come.
9. DISSOLVE TO STILL OF PRESIDENT
That's why we need him
AND WORDS "Now more than ever. If
now more than ever.
10. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
BUSING - Revise #1
Date:
August 18, 1972
Commercial No.
XXNG 0606
Client: NIXON CAMPAIGN
:60
Product:
Length:
B&W
Color
No. of words:
RTO
NA 331
Promise
Approval:
VIDEO
AUDIO
1. FADE IN: PRESIDENT NIXON IN
PRESIDENT NIXON: (ON CAMERA)
OVAL ROOM OF WHITE HOUSE,
TALKING WITH ERLICHMAN.
Massive busing produces inferior
education. And education is the name
of the game.
NARRATOR: (VO)
President Nixon believes busing is
wrong
and he intends to do something
about it.
FADE UP SOUND
PRESIDENT NIXON: (ON CAMERA)
Busing when it's used in a massive way
is bad, but when you take kindergarten
kids and put them on a bus for an hour
and a half when they have a school they
can walk to that's five munutes away -
now that's wrong. It's wrong for the
white children it's wrong for the black
Title:
Busing - Revise #1
Date:
August 18, 1972
Length:
:60
Page:
2
VIDEO
AUDIO
children. Yes sir ... it's creating
hatreds - hatreds among the kids.
These lives should not be experimented
with. Their education should not be
effected in a detrimental way. That's
what the busing is all about.
FADE UNDER
NARRATOR: (VO)
There's still much to be done to
improve the education of all of our
children.
2. DISSOLVE TO NIXON LOGO.
This is why we need him
...
now more than ever.
3. MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
FOREIGN POLICY - Passport
Revise
Date: August 18, 1972
#1
Commercial No. XXNG 0406
Chent NIXON CAMPAIGN
Product
Length
:60
B&W
X
( olor
RTO
NA 329
No. of words:
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON ECU OUTSIDE OF PASSPORT.
ANNCR: (VO) This is the passport
of the President of the United States.
2. HAND FLIPS TO FIRST PAGE.
In his four years in office, Richard
Nixon has visited
continents and
countries.
3. HAND FLIPS PASSPORT TO PAGE
In India, he layed out the Nixon
WITH INDIA SEAL.
Doctrine.
4. FLIPS TO YUGOSLAVIA.
In Yugoslavia, he met with Marshall
Tito.
5. FLIPS TO MEXICO.
In Mexico, he signed an agreement to
combat drug traffic.
6. FLIPS TO CANADA.
In Canada, he signed the Great Lakes
environmental agreement.
Title: FOREIGN POLICY - Passport
Date: August 18, 1972
Revise #1
Length: :60
Page: 2
VIDEO
AUDIO
7. FLIPS TO CHINA.
In China, he talked peace with Mao
Tse Tung.
In the Soviet
8. FLIPS TO RUSSIA.
Union
the nuclear arms agreement
became a reality.
9. HAND FLIPS TO ANOTHER PAGE.
President Nixon's travels represent a
new foreign policy for the United States.
A policy that calls for the self-
reliance of our allies, and peaceful
negotiations with our enemies.
All for a single purpose
world peace.
10. HAND FLIPS TO BLANK PAGE.
But there are still places to go,
and friends to be won.
11. CROSS DISSOLVE TO CU PRESIDENT
This is why we need him
now more
AND SUPER: Now more than ever.
than ever.
12. SUPER MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: P.O.W's - Nixon's Peace Terms
Date: August 18, 1972
Revise #4
Commercial No.
Client: NIXON CAMPAIGN
XXNG 0206
Product
Length
60 sec.
B&W
X
Color
No. of words:
RTO
NA 327
Promise
Approval:
VIDEO
AUDIO
1. FADE IN:
SFX: TO SCENE
POW's IN NORTH VIETNAM.
ANNCR: (VO)
These are American
Prisoners-of-War
...
somewhere
in
North Vietnam.
2. CUT TO: LINE-UP OF POW'S ON
How many there are we don't know
PORCH.
because the North Vietnamese have never
told us.
3. CUT TO: POW IN HIS CELL
President Nixon wants these men released
WRITING.
before we withdraw our remaining troops
from Vietnam.
4. CUT TO: POW EATING BOWL OF RICE.
Senator McGovern wants to withdraw all
of our troops and then ask for our
prisoners-of-war back.
5. CUT TO: POW'S IN EXERCISE YARD.
He hopes we'll get them, but he has
no guarantee.
Title:
P.O.W. 's - Nixon Peace Terms
Date:
August 18, 1972
Revise #4
Length:
60 sec.
Page:
2
VIDEO
AUDIO
6.
CUT TO: POW WORKING, GUARD
In 1952 thousands of men who fought
WATCHING.
with the French against the North
Vietnamese were never heard from or
accounted for after the French pulled
7. CLOSE SHOT OF POW.
out.
8. DISS TO: NIXON LOGO.
President Nixon won't let this happen
Now more than ever.
to our prisoners.
This is why we need him
now more than ever.
9. DISS TO: MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: AIR TRANSPORTATION INDUSTRY
Date: August 18, 1972
Revise #1
Commercial No. XXNG 0706
Client: NIXON CAMPAIGN
:60
Product:
Length:
B&W
Color
No. of words:
RTO
NA 332
Promise
Approval:
VIDEO
AUDIO
1. FADE IN: NIXON CONFERRING WITH
PRESIDENT NIXON: (ON CAMERA)
FINCH, ERLICHMAN, AND AIDES IN
WHITE HOUSE.
this country must not get out of
the business of air transport
NARRATOR: (VO)
President Nixon is fighting to keep
our air transportation industry alive.
Listen to his reasons.
PRESIDENT NIXON: (ON CAMERA)
I don't want to have not only Americans
but other people in the world riding
Soviet, French or British planes.
It isn't a matter of jingoism, I mean
we need the jobs, but also we can do
it best. It doesn't make any sense
for us, for example, to be first in
the race to the moon and first in the
race to space and to get out of the
Title:
AIR TRANSPORTATION INDUSTRY
Date: August 18, 1972
Revise #1
Length:
:60
Page: 2
VIDEO
AUDIO
production of transporting people
here on earth.
I want a program prepared so that we
can present it to the new Congress
for the United States to get back
into the business of building a
supersonic transport.
Now let's do it.
NARRATOR: (VO)
The President's fight for our nation's
air industry has not been won yet.
2. DISS TO NIXON LOGOG.
This is why we need him
...
now more than ever.
3. DISS TO MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: PROPERTY TAXES - Revise #1
Date:
August 18, 1972
Commercial No.
XXNG 1606
Client: NIXON CAMPAIGN
:60
Length:
B&W
Color
Product:
No. of words:
RTO
NA 335
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON PRESIDENT IN OVAL
ANNCR: (VO)
For 36 months, President
OFFICE, LOOKING THROUGH FOLDER.
Nixon has been working for the passage
of his Federal Revenue Sharing program
2. DISSOLVE TO SAME SCENE AS
through the Congress. The purpose of
ERLICHMAN
the bill is to share Federal money
with states and localities, so that
property taxes can go down.
3. DISSOLVE TO ERLICHMAN
And if anyone tries to change this
MAKING POINT.
goal
the President doesn't buy it.
ERLICHMAN:
we have no assurances
that they will put federal money into
localities or that property taxes will
go down.
PRESIDENT NIXON: Well then we won't
accept it. The whole point of this is
to get property taxes down. The purpose
of this is not to increase the budgets
for local officials to continue to
raise property taxes.
Title:
PROPERTY TAXES - Revise #1
Date:
August 18, 1972
Length: :60
Page: 2
VIDEO
AUDIO
ERLICHMAN: That's what I thought
you'd say.
NIXON: And unless you put the heat on
these local officials they'll just take
the money and pour it into their pet
projects and not get the project done
That's what's happening.
That's not the way it's going to be.
That's not the way it's going to be.
4. HOLD ON ERLICHMAN AND PRESIDENT
ANNCR: (vo)
AS THEY TALK.
President Nixon is determined to do
something about property taxes.
5. DISSOLVE TO NIXON LOGO.
That's why we need him
...
now more than ever.
5 minute commercials
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
OLDER AMERICANS - Revise #5
August 18, 1972
Title:
Date:
Commercial No.
4-5
Client: NIXON CAMPAIGN
Length: 4:20
Product:
B&W
Color
No. of words:
RTO NA 313
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON MONTAGE OF OLDER
PRESIDENT NIXON: (VO)
AMERICANS.
Older Americans have much to give
this country.
2. CONTINUATION.
The best thing this country can give
to them is the chance to be a part of
it, a chance to play a continuing role
in the great American adventure.
3. CONTINUATION.
ANNCR: (VO) President Nixon saw
the need for change. America, for all
of its emphasis on progress, technology
mobility and youth, was not doing
enough for its older citizens.
4. DISSOLVE TO INTERVIEW WITH
1ST OLDER AMERICAN: (SYNC)
OLDER AMERICAN.
I'm over 65 and I can do just as good
a job as anybody else can do.
5. CUT TO 2ND INTERVIEW.
2ND OLDER AMERICAN: (SYNC)
I think social security benefits should
rise and keep up with the cost of living.
Title:
OLDER AMERICANS - Rev. #4
Date:
August 18, 1972
Length:
4:20
Page: 2
VIDEO
AUDIO
6.
CUT TO THIRD INTERVIEW.
3RD OLDER AMERICAN (SYNC)
Today they have a struggle in order
to live with the money they get.
7.
CUT TO SOURTH INTERVIEW
4TH OLDER AMERICAN (SYNC)
Well, one of the main problems is
having something to do.
8.
DISSOLVE TO: OLDER AMERICANS
NARRATOR: (VO)
SITTING ON PARK BENCH.
The problems of old age are not new.
Enough money to live on. Taxes.
Inflation. Job descrimination.
The soaring costs of medical care.
And more than anything else
a
need to be useful to belong in
the mainstream of American life
OLDER AMERICANS - Revise #3
Title:
Date:
August 18, 1972
Length: 4:20
Page: 3
VIDEO
AUDIO
9. DISSOLVE TO: WHITE HOUSE
When Richard Nixon was elected
CONFERENCE ON AGING. PEOPLE
ENTERING AUDITORIUM.
President, he was
deeply concerned
about the
^
situation facing our older citizens.
Through the years they had been
virtually ignored by our government.
And so he called together the most
ambitious White House Conference on
Aging ever held.
10. PRESIDENT NIXON ADDRESSING
CONFERENCE.
PRESIDENT NIXON: (OC)
Now, as we consider your suggestions,
we will be guided by this conviction:
Any action which enhances the dignity
of older Americans enhances the dignity
of all Americans, for unless the
American dream comes true for our older
generation, it cannot be complete for
any generation.
11. PRESIDENT NIXON CONTINUES
NARRATOR: (VO)
SPEAKING, UNDER NARRATION.
This was not an empty promise, this
was a call to action. The President
proposed to the Congress some vital
legislation.
Title: OLDER AMERICANS - Revise #3
Date:
August 18, 1972
Length: 4:20
Page:
4
VIDEO
AUDIO
12. VARIOUS SHOTS OF OLDER
First, he would put a national floor
AMERICANS IN AUDIENCE
RESPONDING TO THE PRESIDENT'S
under the annual income of every older
SPEECH.
American.
14. CONTINUATION.
He would raise the ceiling on how
much a person can earn without losing
his or her benefits.
15. CONTINUATION.
He would prevent job discrimination
because of age.
16. CONTINUATION.
He would enroll everyone over 65 in
the Medicare and Medicaid program and
end the $5.80 monthly premium.
17. DISSOLVE TO: PRESIDENT
The President's program doesn't end
CONFERRING WITH DR. FLEMING
AND JOHN MARTIN.
there. Knowing how unfair property
taxes are to older Americans - some
70% of whom own their own homes - he
created a bold revenue sharing plan.
Federal tax revenues would be returned
to the states to help stop the rise in
property taxes.
Title: OLDER AMERICANS - Revise #4
Date:
August 18, 1972
Length:
Page: 5
4:20
VIDEO
AUDIO
18. DISSOLVE TO: OLDER AMERICANS
A home can represent a lifetime of
GARDENING BY THEIR HOME.
careful savings
and this symbol
of independence, he knew, could be
crushed under the heavy burden of
property taxes.
19. DISSOLVE TO PRESIDENT AND
The President got tough with sub-standard
MRS. NIXON VISITING HOSPITAL
FOR AGED.
nursing homes and sub-standard medical
care centers. He made nursing home
reform a reality
...
He set up
a training program for 21,000 more
nursing home employees
...
and this
year 60 percent more older Americans
will be able to find room in nursing
homes
where they can receive proper
medical attention.
20. DISSOLVE TO: ACTIVE OLDER
Instead of words, deeds. The President
AMERICAN WORKING.
listened, then acted. He increased
social security benefits. Up 51 percent
since 1969. He increased the hudget for
Administration on Aging five times what
it had been. He said no more job
discrimination because of age.
Title: OLDER AMERICANS - Revise #4
Date: August 18, 1972
Length: 4:20
Page: 6
VIDEO
AUDIO
Still there is much to be done.
President Nixon's work to help
older Americans is not overi
21. PRESIDENT NIXON SPEAKING.
PRESIDENT NIXON:
The time has come for a new attitude
toward old age in America. The time
has come to close the gap between
our older citizens and those who are
not yet old.
And the way to do this I believe is
to stop regarding older Americans as
a burden and start regarding them as
a resource for America.
23. DISSOLVE TO NIXON LOGO.
NARRATOR: (vo) This is why we need
him
now more than ever.
24. MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
RUSSIA
Date:
August 18, 1972
Commercial No.
5-5
Client:
NIXON CAMPAIGN
Length
4:20
Product
B&W
Color
RTO
NA 316
No. of words:
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON CEREMONIES AT AIRPORT
ANNCR:
(VO)
Moscow, May, 1972.
AS PRESIDENT NIXON AND PARTY
DEPART FROM PLANE, REVIEW TROOPS
GREET THEIR HOSTS.
2.
DISSOLVE TO PRESIDENT'S MOTOR-
Richard Nixon became the first American
CADE GOING THROUGH MOSCOW.
President ever to visit the
Russian capitol.
3.
DISSOLVE TO SCENES OF PRESIDENT
The historic 5-day trip proved to be
AND RUSSIAN LEADERS AT THE
CONFERENCE TABLE.
a working visit - a down-to-earth,
bargaining session where firm
agreements were formed between the
two great powers.
4.
DISSOLVE TO SIGNING CEREMONY
WITH PRESIDENT NIXON AND
PODGORNEY.
5.
DISSOLVE TO PRESIDENT NIXON AS
Late in the week, the Russian government
HE ADDRESSES THE RUSSIAN
PUBLIC.
provided President Nixon with a unique
opportunity - a chance to report on
this progress directly to the Russian
people on live television.
6.
HOLD ON PRESIDENT.
PRESIDENT NIXON: (ON CAMERA)
We have agreed on joint ventures in
THRUSSIA
Date:
August 18, 1972
Length:
4:20
Page:
2
VIDEO
AUDIO
space; we have agreed on ways of
working together to protect the
environment, to advance health, to
cooperate in science and technology.
We have agreed on means of preventing
incidents at sea; we have established
a commission to expand trade between
our two nations.
7.
DISSOLVE TO PRESIDENT NIXON
Most important, we have taken an
AND MR. KOSYGIN SIGNING THE
S.A.L.T. AGREEMENT, AND
historic first step in the limitation
SHAKING HANDS AFTERWARD.
of nuclear strategic arms.
8.
DISSOLVE TO PRESIDENT TALKING
ANNCR: (VO)
The agreements didn't
WITH KISSINGER AND ROGERS.
come easy. President Nixon, Secretary
Rogers and Dr. Kissinger
spent
long hours hammering out terms that
would be equal for both countries, and
beneficial to all countries.
9.
DISSOLVE TO PRESIDENT IN
In his TV address, the President spoke
CONFERENCE WITH KOSYGIN OR
BRESHNEV.
to the Russians of the American people.
10. DISSOLVE TO PRESIDENT NIXON
PRESIDENT NIXON: (ON CAMERA)
ON RUSSIAN TV.
In many ways, the people of our two
countries are very much alike. Like
the Soviet Union, ours is a large and
Title: RUSSIA
Date:
August 18, 1972
Length: 4:20
Page:
3
VIDEO
AUDIO
11. DISSOLVE TO MONTAGE OF CITY
diverse nation. Our people, like yours.
SCENES OF MOSCOW AND SHOTS OF
THE RUSSIAN PEOPLE.
are hard working. Like you, we
Americans have a strong spirit of
competition. But we also have a great
love of music and poetry, of sports
and of humor.
Above all, we like you, are an open
natural and friendly people. We love
our country. We love our children.
And we want for you, and for your
children, the same peace and abundance
that we want for ourselves and for our
children.
12. DISSOLVE TO PRESIDENT NIXON
ANNCR:
(VO)
Earlier in the week,
AND MRS. NIXON TOURING PAVLO/SK,
THE ANCIENT RESIDENCE OF THE
President and Mrs. Nixon travelled to
CZARS.
Leningrad, where they walked through
Pavlovsk, the ancient residence of
the Czars.
13. DISSOLVE TO PRESIDENT AND MRS.
In Kiev, they visited the Cathedral
NIXON AT CATHERDRAL.
of Saint Sophia.
I/.
And in Moscow, Mrs. Nixon
14. DISSOLVE TO MRS. NIXON SHAKING
enjoyed the famous Russian circus.
HANDS WITH A BEAR AT THE
CIRCUS.
Title: RUSSIA
Date: August 18, 1972
Length: 4:20
Page:
4
VIDEO
AUDIO
15. DISSOLVE TO THE PRESIDENT IN
In Leningrad, President Nixon visited
LENINGRAD.
the Piskarev cemetery, and he
recalled that experience in his TV
address.
16. DISSOLVE TO PRESIDENT ON
PRESIDENT NIXON: (ON CAMERA)
RUSSIAN TV.
Yesterday, I laid a wreath at the
cemetery which commemorates the brave
people who died during the seige of
Leningrad in World War II.
17. DISSOLVE TO PRESIDENT LAYING
At the cemetery, I saw the picture of
WREATH AT CEMETERY IN LENINGRAD.
a 12-year-old girl. She was a beautiful
child. Her name was Tanya. The pages
of her diary tell the terrible story
of war.
In the simple words of a child, she
wrote of the deaths of the members of
her family. Zhenya in December.
Grannie in January. Then Leka. Then
Uncle Vasya. The Uncle Lyosha. Then
Mama. Then the Savichevs.
18. DISSOLVE TO MS OF RUSSIAN
And then, finally, these words, the
SOLDIER WEEPING.
last words. in her diary; All are
dead. Only Tanya is left.
Title: RUSSIA
Date:
August 18, 1972
Length: 4:20
Page:
5
VIDEO
AUDIO
19. DISSOLVE TO PRESIDENT LEAVING
As we work toward a more peaceful
CEMETERY.
world, let us think of Tanya and of
other Tanyas and their brothers and
sisters everywhere.
Let us do all that we can to insure
that no other children will have to
endure what Tanya did and that your
children and ours and all the children
of the world can live their full lives
together in friendship and in peace.
20. DISSOLVE BACK TO PRESIDENT
Spasibo i do svidaniya.
ON RUSSIAN TV.
21. DISSOLVE TO DEPARTURE CEREMONIES
ANNCR: (VO) Thank you and goodbye.
AT AIRPORT. PRESIDENT AND MRS.
NIXON WAVE GOODBYE.
President Nixon had offered a lasting
message to the people of Russia.
A pledge to continue the quest for
peace among all nations.
22. DISSOLVE TO ECU PRESIDENT AND
This is why we need him
THE WORDS: Now more than ever.
now more than ever.
23. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
THE RECORD - Revise #5
Date:
August 18, 1972
Commercial No.
6-5
Client: NIXON CAMPAIGN
Product:
Length:
4:20
B&W
K
Color
NA 314
No. of words:
RTO
Promise:
Approval:
VIDEO
AUDIO
1. OPEN ON COMBAT SOLDIERS STREAMING
ANNCR: (VO) 1968. The United States
FROM SHIP, LANDING IN VIETNAM.
had 550,000 troops in Vietnam.
2. DISSOLVE TO VIETNAM ACTION
Casualties were averaging 300 per
FOOTAGE.
week, and we were spending ourselves
blind.
3. DISSOLVE TO SCENES OF DETROIT
There were riots in cities and
AFTER RIOTS, STUDENTS
DEMONSTRATING ON A CAMPUS.
on campuses across the country, and
crime was increasing at an unbelievable
rate of 17 % a year.
4. DISSOLVE TO ECU OF WASTE SPEWING
Environmental problems were getting
INTO WATERWAY.
worse, and there wasn't a single
5. DISSOLVE TO CITY UNDER SMOG.
governmental agency in existence to
help.
6. DISSOLVE TO SCENE OF CHINA.
China had emerged as a world power,
and yet our government continued to
ignore its very existence.
Title: THE RECORD - Revise #5
Date: August 18, 1972
Length: 4:20
Page: 2
VIDEO
AUDIO
7. DISSOLVE TO PEOPLE VOTING.
1968. In November, the American people
chose a new President
Richard Nixon.
8. DISSOLVE TO PRESIDENT NIXON
SFX: BAND PLAYING HAIL TO THE CHIEF.
APPROACHING DIAS TO MAKE HIS
INAUGURAL ADDRESS. USE NATURAL
SFX BAND PLAYING & EXCERPT FROM
SPEECH.
9. DISSOLVE TO PRESIDENT STEPPING
ANNCR: (VO) President Nixon knew what
FROM HELICOPTER.
was needed. An administration that
was responsive to the people
...
10. DISSOLVE TO PRESIDENT ENTERING
that wasn't afraid of change
THE OVAL OFFICE.
In the four years since,
President Nixon has tackled these
problems.
11. DISSOLVE TO TROOP SHIP FULL
In Vietnam, the war is winding down.
OF SOLDIERS ARRIVING HOME.
A half a million Americans have come
home, and less than 40,000 troops
12. DISSOLVE TO SCENE AT SOUTH
remain. Casualties have been cut 95%.
VIETNAMESE BASE.
13. DISSOLVE TO LARGE U.S. CITY
At home, the rate of increase in crime
AT NIGHT.
has been cut in half, and 80 major
cities reported a decrease in overall
crime this past year.
Title:
THE RECORD - Revise #5
Date: August 18, 1972
4:20
Length:
Page: 3
VIDEO
AUDIO
14. DISSOLVE TO PEACEFUL SCHOOL
Our cities are quieter
CAMPUS.
our campuses are quieter.
15. DISSOLVE TO JAMMED TRAFFIC
Our environment. Still a major problem,
SCENE.
but now we have the tools to do the job.
16. DISSOLVE TO PRESIDENT WITH
The President created the Environmental
RUCKELSHAUS, CREATING THE EPA.
Protection Agency.
17. DISSOLVE TO SCENE OF AERIAL
He has imposed a near total ban on the
CROP DUSTING.
use of DDT
18. DISSOLVE TO SCENE OF GREAT
he signed an agreement with Canada
LAKES.
to clean up the Great Lakes.
19. DISSOLVE TO AIR FORCE 1 LANDING
Change. In February of this year,
IN CHINA.
for the first time in history, an
American President went to China.
20. DISSOLVE TO THE PRESIDENT
SOUND: MARSHALL MUSIC.
STEPPING FROM AIRPLANE IN
CHINA.
21. DISSOLVE TO PRESIDENT IN
The President met with Mao Tse Tung
DISCUSSION WITH CHOU EN LAI.
and Chou En Lai, in long and serious
discussions of the problems that
affect our two great countries.
Title:
THE RECORD - Revise .#5
Date: August 18, 1972
Length:
4:20
Page: 4
VIDEO
AUDIO
22. DISSOLVE TO MONTAGE SCENES
SOUND: CHINESE KIDS SINGING.
IN HANGCHOW PARK OF PRESIDENT
WITH CHINESE PEOPLE.
It was an opening of doors
an
opening of minds
that will lead to the settling
of our differences through negotiation,
not confrontation.
23. DISSOLVE TO MOTORCADE SCENE.
In May, President Nixon went to the
Soviet Union
24. DISSOLVE TO PRESIDENT SIGNING
where he concluded years of negotiations
AGREEMENT WITH BREZHNEV.
on arms limitation. The S.A.L.T.
agreement became a reality.
25. DISSOLVE TO PRESIDENT TALKING
1968-1972. Four years of an
WITH AIDE IN OVAL OFFICE.
administration that responded to
the needs of the people.
26. DISSOLVE TO PRESIDENT TALKING
For the youth of America, the President
TO YOUTH.
signed into law the bill to give 18-year
olds the right to vote, and completely
revamped the unfair draft laws.
27. DISSOLVE TO PRESIDENT WITH
For older Americans, he increased
OLDER AMERICANS.
Social Security benefits 51%. For all
Americans he has committed massive
government funds to find a cure for
cancer and sickle cell anemia.
Title:
THE RECORD - Revise #5
Date:
August 18, 1972
Length:
4:20
Page: 5
VIDEO
AUDIO
28. DISSOLVE TO PRESIDENT WALKING
And most important, he has accomplished
INTO CONGRESS.
a reordering of our national
priorities.
29. DISSOLVE TO PRESIDENT
For the first time in twenty years, we
APPROACHING DIAS IN CONGRESS
are spending more on human needs than
we are on defense.
30. CUT TO CU OF PRESIDENT MAKING
Still, there's much to be done. The
AN ADDRESS.
problems of inflation, jobs, human
rights, taxes, and world peace are
never-ending. President Nixon knows
this.
31. DISSOLVE TO NIXON LOGO.
That's why we need him
now more than ever.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
ENVIRONMENT - Revise #2
Date: August 18, 1972
Commercial No.
7-5
Client: NIXON CAMPAIGN
Length:
4:20
Product:
B&W
X
Color
No. of words:
RTO
NA 315
Promise:
Approval:
VIDEO
AUDIO
1. FADE IN: EARLY MORNING SCENES
NARRATOR: On April 17, 1971, a Federal
OF SMOKE STACKS.
Judge in Birmingham, Alabama, was routed
out of bed at six in the morning by a
telephone call.
2. DISS TO: FACTORIES WITH NO
By nine AM he had issued orders to shut
SMOKE ISSUING FORTH.
down 23 major industries in Birmingham.
The reason -- violation of the new air
pollution standards set by President
Nixon's Environmental Protection Agency.
3. DISS TO: PRESIDENT NIXON
It was proof -- President Nixon meant
SIGNING EPA BILL.
business. On January 1st, 1970, he had
created a completely new department:
the Environmental Protection Agency.
Cutting through the bureaucracy of
several smaller agencies, he charged
EPA with full responsibility to protect
our environment.
Title:
ENVIRONMENT - Rev. #2
Date: August 18, 1972
Length:
4:20
Page: 2
VIDEO
AUDIO
4,
CU NIXON SPEAKING
PRESIDENT NIXON:
In what they do with the natural
beauty providence bestowed upon
them. With your support and with
the help of the Congress we can reclaim
and preserve the natural beauty of
America unto all the generations
to do just that and more. To end the
plunder of America's natural heritage.
A nation's history is written in
the book of its words, the book of
its deeds, the book of its art.
People's history is also written
that come after us.
5.
DISS TO SCENES OF POLLUTION,
NARRATOR: (VO) For the first time,
IN THE AIR, WATER, IN THE STREETS.
there was now a federal agency with
the strength and single-mindedness
to handle the incredibly complex
problems of air, water and noise
pollution. President Nixon said
act
and act now.
6.
DISS TO: CARS CLOGGING ROADS
The new Nixon agency ordered all car
LEADING INTO CITY.
manufacturers to cut hydrocarbon and
carbon monoxide emissions 90 percent
by 1975. This would mean developing
an almost pollution-free engine.
Title: ENVIRONMENT - REv. #2
Date:
August 18, 1972
Length: 4:20
Page:
3
VIDEO
AUDIO
7.
DISS TO: DIFFERENT SHOTS
Recently a major manufacuturer asked
OF ASSEMBLY LINES ON PLANT.
for a one-year extension to the dead-
line, claiming that technology to
develop such an engine was not ready.
The request was considered, and a one
word answer was given. No. President
Nixon meant business.
8.
DISS TO: AERIAL SHOTS OF GREAT
The Great Lakes. Some 30 million
LAKES.
Americans and 7 million Canadians live
near these shores. And every day,
tons of pullutnats were being dumped
into these fresh waters. To save
the Great Lakes from dying meant act
now.
9.
DISS TO: PRESIDENT AND TRUDEAU
On April 15, 1972, the President
SIGNING PACT.
and Prime Minister Trudeau signed the
Great Lakes Water Agreement. The
dumping of polluted spoil would be
stopped. The President pledged to
spend between one and three billion
dollars in the next five years to
build waste treatment systems.
10. DISS TO: CROP DUSTER SPREADING
Since 1946 ecologists and conservation-
DDT OVER CROPS.
ists have said "Ban DDT"
but the day of "banning
DDT" never came.
Title: ENVIRONMENT - Revise #2
Date:
August 18, 1972
Length: 4 2₀
Page: 4
VIDEO
AUDIO
In June of this year, the total
elimination of all but essential
uses of DDT was announced. President
Nixon's Environmental Protection
Agency showed its strength.
11. DISS TO: SHOTS OF EVERGLADES.
Sometimes the things that are not
being done are just as important as
the things that are being done. They
talked of building a giant jetport
smack in the middle of the Everglades,
but they're not going to. President
Nixon saw to that.
12. DISS TO: HIGHWAY WITH NO
Billboards aren't going up on Federal
SIGNS.
highways anymore
13. DISS TO: SCENIC MOUNTAIN
and they're not giving away huge
BEAUTY.
sections of land to developers anymore.
The President's Legacy of Parks program
has set aside million of acres of
Federal land for public use.
14. DISS TO: PRESIDENT SIGNING
But our environment is not just ours
ENVIRONMENTAL AGREEMENT IN
RUSSIA.
alone
and President Nixon knew it.
In May, he and President Podgorney
Title: ENVIRONMENT - Revise #2
Date:
August 18, 1972
Length: 4:20
Page: 5
VIDEO
AUDIO
signed the first comprehensive
environmental pact between the
United States and Russia.
15. DISS. TO: PRESIDENT NIXON AT
To preserve what we have
and regain
GRAND TETON.
what we've lost this is the "now or
never" challenge. Safeguarding our
environment is a day-to-day battle
and we've got a long way to go yet.
Under President Nixon we have, for the
first time, a strong Federal Agency
that can do something about it.
Still, there is much to be done.
16. DISS. TO: NIXON LOGO
This is why we need him.
Now, more than ever.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
CHINA Revise #2
Date: July 26, 1972
Commercial No.
1 - 5
Client: NIXON CAMPAIGN
Length
4:20
B&W
X
Color
Product
No. of words:
RTO
NA 310
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON SHOT OF AIR FORCE ONE
SOUND: AIRPLANE
IN FLIGHT.
2. DISSOLVE TO MONTAGE OF SHOTS IN
ANNCR: (VO) In 1967, when President
THE PLANE SHOWING PRESIDENT,
DR. KISSINGER, SECRETARY ROGERS
Nixon was still a private citizen, he
AND OTHERS.
had this to say about our country's
relationship with China: "Taking the
long view, we simply cannot afford to
leave China forever outside the family
of nations. There is no place on this
small planet for a billion of its
potentially most able people to live in
angry isolation."
3. DISSOLVE TO ENTERIOR OF PLANE
What President Nixon was suggesting was
LANDING.
a sweeping change in our national policy.
And in 1972, he made that change a
reality.
4. DISSOLVE TO PRESIDENT AND MRS.
SOUND: BAND PLAYING MARSHALL MUSIC.
NIXON EMERGING FROM PLANE.
Title: CHINA - Revise #2
Date:
July 26, 1972
Length:
4:20
Page:
2
VIDEO
AUDIO
5. DISSOLVE TO SCENES OF PRESIDENT
As the first American President ever
SHAKING HANDS WITH CHOU EN LAI,
INTRODUCING MRS. NIXON, BAND
to visit China, President Nixon was
PLAYING, AND PRESIDENT REVIEWING
TROOPS.
met by Prime Minister Chou En Lai.
6. DISSOLVE TO STILL OF PRESIDENT
Within hours, he met with Chairman
SHAKING HANDS WITH MAO TSE TUNG.
Mao Tse Tung and the hard business of
7. DISSOLVE TO PRESIDENT AND
CHINESE AT A MEETING.
diplomacy and negotiation was underway.
8. SLOW DISSOLVE TO MRS. NIXON AT ZOO.
Mrs. Nixon, as she had done in previous
trips to Africa and Peru, proved again
to be our "ambassador of good will".
9. DISSOLVE TO MRS. NIXON VISITING
BALLET CLASS.
SOUND: CHINESE KIDS SINGING.
10. DISSOLVE TO MRS. NIXON HUGGING
SMALL CHILD.
She opened her arms to the people, and
they to her.
11. DISSOLVE TO SCENES OF THE PRESIDENT
The Presidential party visited the
PARTY AT THE GREAT WALL.
Great Wall, 1500 miles long and 2200
years old.
12. DISSOLVE TO FORBIDDEN CITY
The Forbidden City, home of the Chinese
FOOTAGE.
emperors for 800 years.
13. DISSOLVE TO PRESIDENT AND CHOU
And throughout the week, the business
IN SERIOUS DISCUSSION.
of state continued.
In Shanghai, Dr. Kissinger reported the
joint communique announcing the progress
Title:
CHINA - Revise #2
Date:
July 14, 1972
Length:
4:20
Page: 3
VIDEO
AUDIO
that had been made.
An agreement of non-aggression against
all other nations, a renunciation of
the use of force in international
relations.
14. DISSOLVE TO SELECTED SCENES OF
Solid, meaningful progress, and perhaps
THE PRESIDENT AND PARTY WALKING
IN HANGCHOW PARK, ENTERING THE
just as important to future generations
GREAT HALL OF THE PEOPLE, WATCH-
ING CHINESE YOUNGSTERS, ETC.
of Americans and Chinese alike, an
opening of doors between two great
powers. For 23 years, America had
the Peoples Republic of
ignored the very existence of,China.
Now, in one bold and courageous stroke,
President Nixon had led the entire world
closer to the ultimate priority
world peace.
The President had seen the people of
China
the people had seen our
President.
15. CUT TO PRESIDENT WITH
SOUND: PRESIDENT'S TALK AND THE
INTERPRETER.
INTERPRETER'S TRANSLATION.
I express my appreciation to my
Chinese voice
to Mrs. Chaing. I
listened to her translation and she
got every word right.
Title:
CHINA - Revise #2
Date:
July 14, 1972
Length: 4:20
Page:
4.
VIDEO
AUDIO
16. PRESIDENT GOING UP RAMP ONTO
The trip to China had indeed fulfilled
PLANE
its purpose, the beginning of a relation-
ship between the two great powers.
17. STILL OF PRESIDENT AND MAO
If the entire trip were to be reduced
to this handshake, it was worth it for
that alone.
18. CHOU WAVES GOODBYE
President Nixon has opened the door.
Now the work must continue.
That's why we need him
...
now more than ever.
19. DISSOLVE TO STILL OF PRESIDENT
WITH WORDS "Now more than ever"
20. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: CHINA -
Revise #5
Date:
August 18, 1972
Commercial No.
XXNG 0506
Chent NIXON CAMPAIGN
Product
Length
:60
B&W
&
( olor
No. of words:
RTO
NA 330
Promise
Approval.
VIDEO
AUDIO
1. OPEN ON MOOD SHOT OF THE
ANNCR: (vo) China is one of the
GREAT WALL.
largest countries in the world
yet no American President had ever
been there.
2. DISSOLVE TO T.S OF MAJOR
China is one of the most powerful
CHINESE CITY.
countries in the world
...
yet no American leader had even talked
with them in 23 years.
Until Richard Nixon.
3. DISSOLVE TO PRESIDENT NIXON
SFX: MARSHALL MUSIC.
AND PARTY DEPLANING IN CHINA.
4. DISSOLVE TO PRESIDENT MAKING
SOUND: EXCERPT FROM PRESIDENT'S
A SPEECH AT BANQUET.
SPEECH.
5. DISSOLVE TO PRESIDENT AND MRS.
President Nixon has opened the door to
NIXON IN PARK AT HANGCHOW.
a new relationship between the two great
powers. He has had the courage to effect
a sweeping change in our foreign policy
Title:
CHINA - Revise #5
Date:
August 18, 1972
Length:
:60
Page:
2
VIDEO
AUDIO
6. DISSOLVE TO PRESIDENT AT THE
GREAT WALL.
a change that will lead to the settling
of our differences
through
negotiation, not confrontation. The
door is opened, nów the work must
continue.
7. DISSOLVE TO ECU PRESIDENT AND
SUPER; Now more than ever.
This is why we need him
now more than ever.
8. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: YOUTH - Revise #4
Date: July 31, 1972
Commercial No.
3-5
Client: NIXON CAMPAIGN
Product:
Length: 4:20
B&W
Color
RTO NA 317
No. of words:
Promise:
Approval:
VIDEO
AUDIO
1. FADE IN: STILL: COMBAT SHOT
SFX: TO SCENES
IN VIETNAM.
NARRATOR: (VO)
You asked for an end to the war.
You wanted peace.
2. DISS (CROSS) TO ANOTHER STILL.
You said the draft was unfair.
DRAFTEES BEING INDUCTED.
Why should blacks and
poor kids be more liable to the draft
than the whites and well-off?
3. DISS TO: STILL. KIDS PROTESTING
You asked for a say in our government.
ON STEPS OF CAPITOL.
You wanted a voice in your future.
4. DISS TO: STILL. CARS CLOGGING
You said why isn't something being
HIGHWAY.
done to save our environment?
5. DISS TO: STILL: BLACK BABY
You wanted human priorities to come
WITH SICKLE CELL ANEMIA.
first.
Title:
YOUTH - Revise #4
Date:
July 31, 1972
Length:
4:20
Page:
2
VIDEO
AUDIO
6. DISS TO: STILL. KIDS MARCHING
You spoke out for change, you asked
IN CAPITOL WITH BANNERS. ETC.
for reform. You looked for a better
America.
7. DISS TO: NIXON DELIVERING
PRESIDENT NIXON:
INAUGURAL ADDRESS.
We cannot learn from one another until
we stop shouting at one another -
until we speak quietly enough so that
our words can be heard as well as our
voices.
8. DISS TO: DIFFERENT SHOTS OF
NARRATOR: (VO)
INAUGURATION. (POSSIBLY MOTORCADE)
When Richard Nixon came into office,
all America was asking for change,
especially our youth. We were a torn
frustrated nation in the 60's.
Richard Nixon wanted to turn things
around.
9. DISS TO: SHOTS OF VIETNAM.
The war must end, you asked. There
were 550,000 American troops in
Vietnam when President Nixon took
office. Today, half a million
American soldiers have come home.
Less than 40,000 remain. Casualties
are down 95 percent.
Title:
YOUTH - Revise #4
Date:
July 31, 1972
Length:
4:20
Page:
3
VIDEO
AUDIO
10. NIXON. SAN CLEMENTE - TALK ON
NIXON: (SYNC)
PEACE IN VIETNAM.
Many Presidents have ended wars
few have had any success in keeping
a lasting peace no American
fighting anywhere in the world
in this century and succeeding
centuries.
Title:
YOUTH - Revise
#5
Date:
August 18, 1972
Length: 4:20
Page: 4
VIDEO
AUDIO
11. DISS TO: INDUCTION CENTER.
Change the draft laws and make them
YOUNG MEN BEING SWORN INTO ARMY.
fair, you said. In the 1960's the
draft was a seven-year worry
and more of a worry if you were
black and poor than if you were white
and well-off.
12. SHOTS OF LOTTERY.
President Nixon changed that. He
introduced the lottery which is fair
to all
and cut' eligibility to one
year. And now his plan calls for
ending the draft completely in 1973.
13. DISS TO: NIXON SIGNING
You wanted a voice in the future of
26th AMENDMENT.
our country. And in 1971 , President
Nixon saw the 26th amendment become
law, giving 18-year olds the right
to vòte.
14. NIXON SPEAKS TO KIDS.
PRESIDENT NIXON: (ON CAMERA)
Title:
YOUTH - Revise
Date: July 31, 1972
Length: 4:20
Page: 5
VIDEO
AUDIO
15. DISS TO: HUMAN NEEDS BEING
President Nixon called for a re-
ANSWERED.
ordering of national priorities.
Human needs must come first. And
now, for the first time in 20 years,
we are spending more on the needs
of our people than we are on defense.
16. PRESIDENT NIXON SIGNING
FEDERAL EDUCATION BILL.
17. DISS TO: CARS CLOGGING ROAD.
He did something concrete about the
quality of our environment, too.
President Nixon created a brand new
Federal department, the Environmental
Protection Agency
Car manufacturers have been
ordered to clean up their pollution.
18. CROP DUSTING SHOT.
DDT has finally been banned from all
but essential use.
TitlyOUTH - Revise #5
Date: August 18, 1972
Length:
Page:
6
4:20
VIDEO
AUDIO
19. DISS TO EVERGLADES.
20. DISS TO SHORE LINE SHOT OF OCEAN
Our lakes and shorelines are going
OR LAKE.
to be safeguarded from pollution.
21. DISS TO CACHE OF DRUGS ON
And our youth is not going to be
TABLE IN POLICE STATION.
polluted by drugs, if President Nixon
wins his fight.
22. DISS TO DRUG CENTER.
Today we .are spending 8 times
REHABILITATION.
more than any previous administration
to teach kids how dumb drugs are
and to rehabilitate those who got
the message too late.
23. DISS TO: NIXON IN CHINA WITH
Today we are changing our world
CHOU EN LAI.
priorities too opening the door
to China
24. DISS TO: NIXON WITH RUSSIAN
creating a new policy with the
LEADERS.
Soviet Union
negotiation not confrontation.
25. DISS. TO: NIXON ALONE IN
"Change is hard," President Nixon
WHITE HOUSE OFFICE
once said, but without change there
can be no progress. " Our environment.
our cities
our economy
our
dealings with other nations.' There
is much to be done
to be changed.
26. DISS. TO: NIXON LOGO
This is why we need him
now, more than ever.
Kihle -ca PJT
1N
GoFils
su clyse
CHuy
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
THE RECORD - Revise #5
Date:
August 18, 1972
Commercial No.
6-5
Client:
NIXON CAMPAIGN
Length:
B&W
Product:
4:20
Color
RTO
NA 314
No. of words:
Promise:
Approval:
VIDEO
AUDIO
1. OPEN ON COMBAT SOLDIERS STREAMING
ANNCR: (VO) 1968. The United States
FROM SHIP, LANDING IN VIETNAM.
had 550,000 troops in Vietnam.
2. DISSOLVE TO VIETNAM ACTION
Casualties were averaging 300 per
FOOTAGE.
week, and we were spending ourselves
blind.
3. DISSOLVE TO SCENES OF DETROIT
There were riots in cities and
AFTER RIOTS, STUDENTS
DEMONSTRATING ON A CAMPUS.
on campuses across the country, and
crime was increasing at an unbelievable
rate of 17 % a year.
4. DISSOLVE TO ECU OF WASTE SPEWING
Environmental problems were getting
INTO WATERWAY.
worse, and there wasn't a single
5. DISSOLVE TO CITY UNDER SMOG.
governmental agency in existence to
help.
6. DISSOLVE TO SCENE OF CHINA.
China had emerged as a world power,
and yet our government continued to
ignore its very existence.
Title: THE RECORD - Revise #5
Date: August 18, 1972
Length: 4:20
Page: 2
VIDEO
AUDIO
7. DISSOLVE TO PEOPLE VOTING.
1968. In November, the American people
chose a new President
...
Richard Nixon.
8. DISSOLVE TO PRESIDENT NIXON
SFX: BAND PLAYING HAIL TO THE CHIEF.
APPROACHING DIAS TO MAKE HIS
INAUGURAL ADDRESS. USE NATURAL
SFX BAND PLAYING & EXCERPT FROM
SPEECH.
9. DISSOLVE TO PRESIDENT STEPPING
ANNCR: (VO) President Nixon knew what
FROM HELICOPTER.
was needed. An administration that
was responsive to the people
10. DISSOLVE TO PRESIDENT ENTERING
that wasn't afraid of change
THE OVAL OFFICE.
In the four years since,
President Nixon has tackled these
problems.
11. DISSOLVE TO TROOP SHIP FULL
In Vietnam, the war is winding down.
OF SOLDIERS ARRIVING HOME.
A half a million Americans have come
home, and less than 40,000 troops
12. DISSOLVE TO SCENE AT SOUTH
remain. Casualties have been cut 95%.
VIETNAMESE BASE.
13. DISSOLVE TO LARGE U.S. CITY
At home, the rate of increase in crime
AT NIGHT.
has been cut in half, and 80 major
cities reported a decrease in overall
crime this past year.
Title:
THE RECORD - Revise #5
Date: August 18, 1972
4:20
Length:
Page: 3
VIDEO
AUDIO
14. DISSOLVE TO PEACEFUL SCHOOL
Our cities are quieter
CAMPUS.
our campuses are quieter.
15. DISSOLVE TO JAMMED TRAFFIC
Our environment. Still a major problem,
SCENE.
but now we have the tools to do the job.
16. DISSOLVE TO PRESIDENT WITH
The President created the Environmental
RUCKELSHAUS, CREATING THE EPA.
Protection Agency.
17. DISSOLVE TO SCENE OF AERIAL
He has imposed a near total ban on the
CROP DUSTING.
use of DDT
18. DISSOLVE TO SCENE OF GREAT
he signed an agreement with Canada
LAKES.
to clean up the Great Lakes.
19. DISSOLVE TO AIR FORCE 1 LANDING
Change. In February of this year,
IN CHINA.
for the first time in history, an
American President went to China.
20. DISSOLVE TO THE PRESIDENT
SOUND: MARSHALL MUSIC.
STEPPING FROM AIRPLANE IN
CHINA.
21. DISSOLVE TO PRESIDENT IN
The President met with Mao Tse Tung
DISCUSSION WITH CHOU EN LAI.
and Chou En Lai, in long and serious
discussions of the problems that
affect our two great countries.
Title:
THE RECORD - Revise #5
Date: August 18, 1972
Length:
4:20
Page: 4
VIDEO
AUDIO
22. DISSOLVE TO MONTAGE SCENES
SOUND: CHINESE KIDS SINGING.
IN HANGCHOW PARK OF PRESIDENT
WITH CHINESE PEOPLE.
It was an opening of doors
an
opening of minds
that will lead to the settling
of our differences through negotiation,
not confrontation.
23. DISSOLVE TO MOTORCADE SCENE.
In May, President Nixon went to the
Soviet Union
24. DISSOLVE TO PRESIDENT SIGNING
where he concluded years of negotiations
AGREEMENT WITH BREZHNEV.
on arms limitation. The S.A.L.T.
agreement became a reality.
25. DISSOLVE TO PRESIDENT TALKING
1968-1972. Four years of an
WITH AIDE IN OVAL OFFICE.
administration that responded to
the needs of the people.
26. DISSOLVE TO PRESIDENT TALKING
For the youth of America, the President
TO YOUTH.
signed into law the bill to give 18-year
olds the right to vote, and completely
revamped the unfair draft laws.
27. DISSOLVE TO PRESIDENT WITH
For older Americans, he increased
OLDER AMERICANS.
Social Security benefits 51%. For all
Americans he has committed massive
government funds to find a cure for
cancer and sickle cell anemia.
Title:
THE RECORD - Revise #5
Date:
August 18, 1972
Length: 4:20
Page: 5
VIDEO
AUDIO
28. DISSOLVE TO PRESIDENT WALKING
And most important, he has accomplished
INTO CONGRESS.
a reordering of our national
priorities.
29. DISSOLVE TO PRESIDENT
For the first time in twenty years, we
APPROACHING DIAS IN CONGRESS
are spending more on human needs than
we are on defense.
30. CUT TO CU OF PRESIDENT MAKING
Still, there's much to be done. The
AN ADDRESS.
problems of inflation, jobs, human
rights, taxes, and world peace are
never-ending. President Nixon knows
this.
31. DISSOLVE TO NIXON LOGO.
That's why we need him
...
now more than ever.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
I.NC.
(212) 752-3500
COMMERCIAL
TV
Title:
RUSSIA
Date:
August 18, 1972
Commercial No.
5-5
Chent:
NIXON CAMPAIGN
Length 4:20
Product
B&W
Color
No. of words:
RTO
NA 316
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON CEREMONIES AT AIRPORT
ANNCR:
(VO)
Moscow, May, 1972.
AS PRESIDENT NIXON AND PARTY
DEPART FROM PLANE, REVIEW TROOPS
GREET THEIR HOSTS.
2.
DISSOLVE TO PRESIDENT'S MOTOR-
Richard Nixon became the first American
CADE GOING THROUGH MOSCOW.
President ever to visit the
Russian capitol.
3.
DISSOLVE TO SCENES OF PRESIDENT
The historic 5-day trip proved to be
AND RUSSIAN LEADERS AT THE
CONFERENCE TABLE.
a working visit - a down-to-earth,
bargaining session where firm
agreements were formed between the
two great powers.
4.
DISSOLVE TO SIGNING CEREMONY
WITH PRESIDENT NIXON AND
PODGORNEY.
5.
DISSOLVE TO PRESIDENT NIXON AS
Late in the week, the Russian government
HE ADDRESSES THE RUSSIAN
PUBLIC.
provided President Nixon with a unique
opportunity - a chance to report on
this progress directly to the Russian
people on live television.
6.
HOLD ON PRESIDENT.
PRESIDENT NIXON: (ON CAMERA)
We have agreed on joint ventures in
THUSSIA
Date: August 18, 1972
Length:
4:20
Page:
2
VIDEO
AUDIO
space; we have agreed on ways of
working together to protect the
environment, to advance health, to
cooperate in science and technology.
We have agreed on means of preventing
incidents at sea; we have established
a commission to expand trade between
our two nations.
7.
DISSOLVE TO PRESIDENT NIXON
Most important, we have taken an
AND MR. KOSYGIN SIGNING THE
S.A.L.T. AGREEMENT, AND
historic first step in the limitation
SHAKING HANDS AFTERWARD.
of nuclear strategic arms.
8.
DISSOLVE TO PRESIDENT TALKING
ANNCR:
(VO)
The agreements didn't
WITH KISSINGER AND ROGERS.
come easy. President Nixon, Secretary
Rogers and Dr. Kissinger
spent
long hours hammering out terms that
would be equal for both countries, and
beneficial to all countries.
9.
DISSOLVE TO PRESIDENT IN
In his TV address, the President spoke
CONFERENCE WITH KOSYGIN OR
BRESHNEV.
to the Russians of the American people.
10. DISSOLVE TO PRESIDENT NIXON
PRESIDENT NIXON: (ON CAMERA)
ON RUSSIAN TV.
In many ways, the people of our two
countries are very much alike. Like
the Soviet Union, ours is a large and
Title: RUSSIA
Date:
August 18, 1972
Length: 4:20
Page:
3
VIDEO
AUDIO
11. DISSOLVE TO MONTAGE OF CITY
diverse nation. Our people, like yours.
SCENES OF MOSCOW AND SHOTS OF
THE RUSSIAN PEOPLE.
are hard working. Like you, we
Americans have a strong spirit of
competition. But we also have a great
love of music and poetry, of sports
and of humor.
Above all, we like you, are an open
natural and friendly people. We love
our country. We love our children.
And we want for you, and for your
children, the same peace and abundance
that we want for ourselves and for our
children.
12. DISSOLVE TO PRESIDENT NIXON
ANNCR:
(VO)
Earlier in the week,
AND MRS. NIXON TOURING PAVLO/SK,
THE ANCIENT RESIDENCE OF THE
President and Mrs. Nixon travelled to
CZARS.
Leningrad, where they walked through
Pavlovsk, the ancient residence of
the Czars.
13. DISSOLVE TO PRESIDENT AND MRS.
In Kiev, they visited the Cathedral
NIXON AT CATHERDRAL.
of Saint Sophia.
1.
And in Moscow, Mrs. Nixon
14. DISSOLVE TO MRS. NIXON SHAKING
enjoyed the famous Russian circus.
HANDS WITH A BEAR AT THE
CIRCUS.
Title: RUSSIA
Date: August 18, 1972
Length:
4:20
Page:
4
VIDEO
AUDIO
15. DISSOLVE TO THE PRESIDENT IN
In Leningrad, President Nixon visited
LENINGRAD.
the Piskarev cemetery, and he
recalled that experience in his TV
address.
16. DISSOLVE TO PRESIDENT ON
PRESIDENT NIXON: (ON CAMERA)
RUSSIAN TV.
4.
Yesterday, I laid a wreath at the
cemetery which commemorates the brave
people who died during the seige of
Leningrad in World War II.
17. DISSOLVE TO PRESIDENT LAYING
At the cemetery, I saw the picture of
WREATH AT CEMETERY IN LENINGRAD.
a 12-year-old girl. She was a beautiful
child. Her name was Tanya. The pages
of her diary tell the terrible story
of war.
In the simple words of a child, she
wrote of the deaths of the members of
her family. Zhenya in December.
Grannie in January. Then Leka. Then
Uncle Vasya. The Uncle Lyosha. Then
Mama. Then the Savichevs.
18. DISSOLVE TO MS OF RUSSIAN
And then, finally, these words, the
SOLDIER WEEPING.
last words. in her diary; All are
dead. Only Tanya is left.
Title: RUSSIA
Date:
August 18, 1972
Length:
Page:
5
4:20
VIDEO
AUDIO
19. DISSOLVE TO PRESIDENT LEAVING
As we work toward a more peaceful
CEMETERY.
world, let us think of Tanya and of
other Tanyas and their brothers and
sisters everywhere.
Let us do all that we can to insure
that no other children will have to
endure what Tanya did and that your
children and ours and all the children
of the world can live their full lives
together in friendship and in peace.
20. DISSOLVE BACK TO PRESIDENT
Spasibo i do svidaniya.
ON RUSSIAN TV.
21. DISSOLVE TO DEPARTURE CEREMONIES
ANNCR: (vo) Thank you and goodbye.
AT AIRPORT. PRESIDENT AND MRS.
NIXON WAVE GOODBYE.
President Nixon had offered a lasting
message to the people of Russia.
A pledge to continue the quest for
peace among all nations.
22. DISSOLVE TO ECU PRESIDENT AND
This is why we need him
THE WORDS: Now more than ever.
now more than ever.
23. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
CHINA Revise #2
Date: July 26, 1972
Commercial No. 1 - 5
Client: NIXON CAMPAIGN
Length:
4:20
B&W
X
Color
Product
No. of words:
RTO
NA 310
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON SHOT OF AIR FORCE ONE
SOUND: AIRPLANE
IN FLIGHT.
2. DISSOLVE TO MONTAGE OF SHOTS IN
ANNCR: (VO) In 1967, when President
THE PLANE SHOWING PRESIDENT,
DR. KISSINGER, SECRETARY ROGERS
Nixon was still a private citizen, he
AND OTHERS.
had this to say about our country's
relationship with China: "Taking the
long view, we simply cannot afford to
leave China forever outside the family
of nations. There is no place on this
small planet for a billion of its
potentially most able people to live in
angry isolation."
3. DISSOLVE TO ENTERIOR OF PLANE
What President Nixon was suggesting was
LANDING.
a sweeping change in our national policy.
And in 1972, he made that change a
reality.
4. DISSOLVE TO PRESIDENT AND MRS.
SOUND: BAND PLAYING MARSHALL MUSIC.
NIXON EMERGING FROM PLANE.
Title: CHINA - Revise #2
Date:
July 26, 1972
Length:
4:20
Page:
2.
VIDEO
AUDIO
5. DISSOLVE TO SCENES OF PRESIDENT
As the first American President ever
SHAKING HANDS WITH CHOU EN LAI,
INTRODUCING MRS. NIXON, BAND
to visit China, President Nixon was
PLAYING, AND PRESIDENT REVIEWING
TROOPS.
met by Prime Minister Chou En Lai.
6. DISSOLVE TO STILL OF PRESIDENT
Within hours, he met with Chairman
SHAKING HANDS WITH MAO TSE TUNG.
Mao Tse Tung and the hard business of
7. DISSOLVE TO PRESIDENT AND
CHINESE AT A MEETING.
diplomacy and negotiation was underway.
8. SLOW DISSOLVE TO MRS. NIXON AT ZOO.
Mrs. Nixon, as she had done in previous
trips to Africa and Peru, proved again
to be our "ambassador of good will".
9. DISSOLVE TO MRS. NIXON VISITING
BALLET CLASS.
SOUND: CHINESE KIDS SINGING.
10. DISSOLVE TO MRS. NIXON HUGGING
SMALL CHILD.
She opened her arms to the people, and
they to her.
11. DISSOLVE TO SCENES OF THE PRESIDENT
The Presidential party visited the
PARTY AT THE GREAT WALL.
Great Wall, 1500 miles long and 2200
years old.
12. DISSOLVE TO FORBIDDEN CITY
The Forbidden City, home of the Chinese
FOOTAGE.
emperors for 800 years.
13. DISSOLVE TO PRESIDENT AND CHOU
And throughout the week, the business
IN SERIOUS DISCUSSION.
of state continued.
In Shanghai, Dr. Kissinger reported the
joint communique announcing the progress
Title:
CHINA - Revise #2
Date:
July 14, 1972
Length:
4:20
Page: 3
VIDEO
AUDIO
that had been made.
An agreement of non-aggression against
all other nations, a renunciation of
the use of force in international
relations.
14. DISSOLVE TO SELECTED SCENES OF
Solid, meaningful progress, and perhaps
THE PRESIDENT AND PARTY WALKING
IN HANGCHOW PARK, ENTERING THE
just as important to future generations
GREAT HALL OF THE PEOPLE, WATCH-
ING CHINESE YOUNGSTERS, ETC.
of Americans and Chinese alike, an
opening of doors between two great
powers. For 23 years, America had
the Peoples Republic of
ignored the very existence ofAChina.
Now, in one bold and courageous stroke,
President Nixon had led the entire world
closer to the ultimate priority
world peace.
The President had seen the people of
China
the people had seen our
President.
15. CUT TO PRESIDENT WITH
SOUND: PRESIDENT'S TALK AND THE
INTERPRETER.
INTERPRETER'S TRANSLATION.
I express my appreciation to my
Chinese voice
to Mrs. Chaing. I
listened to her translation and she
got every word right.
Title:
CHINA - Revise #2
Date:
July 14, 1972
Length: 4:20
Page:
4
VIDEO
AUDIO
16. PRESIDENT GOING UP RAMP ONTO
The trip to China had indeed fulfilled
PLANE
its purpose, the beginning of a relation-
ship between the two great powers.
17. STILL OF PRESIDENT AND MAO
If the entire trip were to be reduced
to this handshake, it was worth it for
that alone.
18. CHOU WAVES GOODBYE
President Nixon has opened the door.
Now the work must continue.
That's why we need him
now more than ever.
19. DISSOLVE TO STILL OF PRESIDENT
WITH WORDS "Now more than ever"
20. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: P.O.W's - Nixon's Peace Terms
Date: August 18, 1972
Revise #4
Commercial No.
Chent:
NIXON CAMPAIGN
XXNG 0206
Product
Length
60 sec.
B&W
X
Color
RTO
NA 327
No. of words:
Promise
Approval:
VIDEO
AUDIO
1. FADE IN:
SFX: TO SCENE
POW's IN NORTH VIETNAM.
ANNCR: (VO)
These are American
Prisoners-of-War
...
somewhere in
North Vietnam.
2. CUT TO: LINE-UP OF POW'S ON
How many there are we don't know
PORCH.
because the North Vietnamese have never
told us.
3. CUT TO: POW IN HIS CELL
President Nixon wants these men released
WRITING.
before we withdraw our remaining troops
from Vietnam.
4. CUT TO: POW EATING BOWL OF RICE.
Senator McGovern wants to withdraw all
of our troops and then ask for our
prisoners-of-war back.
5. CUT TO: POW'S IN EXERCISE YARD.
He hopes we'll get them, but he has
no guarantee.
Title:
P.O.W.'s - Nixon Peace Terms
Date:
August 18, 1972
Revise #4
Length:
60 sec.
Page:
2
AUDIO
VIDEO
6. CUT TO: POW WORKING, GUARD
In 1952 thousands of men who fought
WATCHING.
with the French against the North
Vietnamese were never heard from or
accounted for after the French pulled
7. CLOSE SHOT OF POW.
out.
8. DISS TO: NIXON LOGO.
President Nixon won't let this happen
Now more than ever.
to our prisoners.
This is why we need him
now more than ever.
9. DISS TO: MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: AIR TRANSPORTATION INDUSTRY
Date: August 18, 1972
Revise #1
Commercial No. XXNG 0706
Client: NIXON CAMPAIGN
:60
Product:
Length:
B&W
Color
No. of words:
RTO NA 332
Promise
Approval:
VIDEO
AUDIO
1. FADE IN: NIXON CONFERRING WITH
PRESIDENT NIXON: (ON CAMERA)
FINCH, ERLICHMAN, AND AIDES IN
WHITE HOUSE.
this country must not get out of
the business of air transport
...
NARRATOR: (VO)
President Nixon is fighting to keep
our air transportation industry alive.
Listen to his reasons.
PRESIDENT NIXON: (ON CAMERA)
I don't want to have not only Americans
but other people in the world riding
Soviet, French or British planes.
It isn't a matter of jingoism, I mean
we need the jobs, but also we can do
it best. It doesn't make any sense
for us, for example, to be first in
the race to the moon and first in the
race to space and to get out of the
Title: AIR TRANSPORTATION INDUSTRY
Date: August 18, 1972
Revise #1
Length: :60
Page: 2
VIDEO
AUDIO
production of transporting people
here on earth.
I want a program prepared so that we
can present it to the new Congress
for the United States to get back
into the business of building a
supersonic transport.
Now let's do it.
NARRATOR: (VO)
The President's fight for our nation's
air industry has not been won yet.
2. DISS TO NIXON LOGOG.
This is why we need him
...
now more than ever.
3. DISS TO MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
McGOVERN DEFENSE - Revise #5
Date: August 18, 1972
Commercial No.
XXNG 1306
Client: NIXON CAMPAIGN
Length:
:60
Product:
B&W
Color
No. of words:
RTO
NA 325
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON ECU OF TOY SOLDIERS.
ANNCR: (VO) The McGovern Defense
plan. He would cut the Marines by
one-third.
2. HAND KNOCKS DOWN TOY SOLDIERS.
3. DISSOLVE TO SET UP OF TEN
He would cut Air Force personnel by
AIRPLANES.
one-third
and interceptor planes
4. HAND SWEEPS AWAY 5 PLANES.
by one-half.
5. DISSOLVE TO SET UP OF TEN
He'd cut Navy personnel by one-fourth,
SHIPS.
6. HAND SWEEPS AWAY 5 SHIPS.
the navy fleet by one-half
7. DISSOLVE TO 16 TOY AIRCRAFT
and carriers cut from 16 to 6.
CARRIERS.
Title McGOVERN DEFENSE - Revise #5
Date: August 18, 1972
Length:
:60
Page:
2
VIDEO
AUDIO
13. DISSOLVE TO LONGER SHOT OF
Senator Hubert Humphrey had this to
ALL THE SOLDIERS, PLANES AND
SHIPS.
say about the McGovern proposal:
14. PAN ACROSS WHOLE SCENE.
"It isn't just cutting into the fat.
It isn't just cutting into manpower.
It's cutting into the very security
of this country."
15. DISSOLVE TO FOOTAGE OF
President Nixon doesn't believe we
PRESIDENT WITH NAVY PERSONNEL.
HE WALKS AMONG THEM.
should play games with our national
security.
16. DISSOLVE TO PRESIDENT AT
He believes in a strong America
AIR FORCE BASE.
to negotiate for peace from strength.
17. DISSOLVE TO CU PRESIDENT
That's why we need him.
AND THE WORDS: "Now more
than ever. "
now more than ever.
18. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
THE RECORD - Revise #4
Date:
August 18, 1972
Commercial No.
XXNG 0906
Client: NIXON CAMPAIGN
Length: :60
Product:
B&W
Color
No. of words:
RTO
NA 321
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON STILL SHOT OF
ANNCR: (vo)
He has brought home
PRESIDENT NIXON WITH
SOLDIERS IN VIETNAM.
over 500,000 men from the war, and
the rest will come home when the shoot-
ing stops and when North Vietnam
releases our prisoners.
2. DISSOLVE TO STILL OF PRESIDENT
He has overhauled the draft laws and
NIXON WITH YOUNG PEOPLE.
made them fair for everyone
black
and white, rich and poor. He certified
an amendment
giving 18-year olds
the right to vote.
3. DISSOLVE TO STILL SHOT OF
He has created an economy that is grow-
PRESIDENT WORKING ALONE AT
HIS DESK.
ing faster than at any time in the
past ten years. The rate of inflation
has been cut in half.
4. DISSOLVE TO STILL OF PRESIDENT
He created the first governmental
AND MRS. NIXON WALKING ON THE
BEACH.
agency we have ever had to deal with
the problems of our environment. He
is using the vast resources of
government to find a cure for cancer
and sickle cell anemia.
Title:
THE RECORD - Revise # 4
Date:
August 18, 1972
Length:
Page:
2
:60
VIDEO
AUDIO
5. DISSOLVE TO STILL OF PRESIDENT
He has gone to China to talk peace
NIXON SHAKING HANDS WITH MAO
TSE TUNG.
with Mao Tse Tung.
6. DISSOLVE TO STILL OF PRESIDENT
He has gone to the Soviet Union to
TALKING SERIOUSLY WITH BREZHNEV.
talk peace with Leonid Brezhnev.
7. DISSOLVE TO STILL OF PRESIDENT
For four years, President Nixon has
IN HIS OFFICE WITH AIDES.
responded to the needs of the people.
8. DISSOLVE TO STILL OF PRESIDENT
He recognized the need for change
ALONE WORKING IN HIS OFFICE.
and the need for even more change in
the years to come.
9. DISSOLVE TO STILL OF PRESIDENT
That's why we need him
AND WORDS "Now more than ever. "
now more than ever.
10. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
FOREIGN POLICY - Passport
Revise
Date: August 18, 1972
#1
Commercial No. XXNG 0406
Chent
NIXON CAMPAIGN
Product
Length
:60
B&W
X
(olor
RTO
NA 329
No. of words:
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON ECU OUTSIDE OF PASSPORT.
ANNCR: (VO) This is the passport
of the President of the United States.
2. HAND FLIPS TO FIRST PAGE.
In his four years in office, Richard
Nixon has visited
continents and
countries.
3. HAND FLIPS PASSPORT TO PAGE
In India, he layed out the Nixon
WITH INDIA SEAL.
Doctrine.
4. FLIPS TO YUGOSLAVIA.
In Yugoslavia, he met with Marshall
Tito.
5. FLIPS TO MEXICO.
In Mexico, he signed an agreement to
combat drug traffic.
6. FLIPS TO CANADA.
In Canada, he signed the Great Lakes
environmental agreement.
Title: FOREIGN POLICY - Passport
Date: August 18, 1972
Revise #1
Length: :60
Page: 2
VIDEO
AUDIO
7. FLIPS TO CHINA.
In China, he talked peace with Mao
Tse Tung.
In the Soviet
8. FLIPS TO RUSSIA.
Union
the nuclear arms agreement
became a reality.
9. HAND FLIPS TO ANOTHER PAGE.
President Nixon's travels represent a
new foreign policy for the United States.
A policy that calls for the self-
reliance of our allies, and peaceful
negotiations with our enemies.
All for a single purpose
world peace.
10. HAND FLIPS TO BLANK PAGE.
But there are still places to go,
and friends to be won.
11. CROSS DISSOLVE TO CU PRESIDENT
This is why we need him
now more
AND SUPER: Now more than ever.
than ever.
12. SUPER MANDATORY DISCLAIMER.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N. Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title: CHINA -
Revise #5
Date: August 18, 1972
Commercial No.
XXNG 0506
(lient NIXON CAMPAIGN
Product
Length
:60
B&W
Tx
( olor
RTO
No. of words:
NA 330-
Promise
Approval.
VIDEO
AUDIO
1. OPEN ON MOOD SHOT OF THE
ANNCR: (VO) China is one of the
GREAT WALL.
largest countries in the world
yet no American President had ever
been there.
2. DISSOLVE TO LS OF MAJOR
China is one of the most
Populins
CHINESE CITY.
countries in the world
yet no American leader had even talked
with them in 23 years.
Until Richard Nixon.
3. DISSOLVE TO PRESIDENT NIXON
SFX: MARSHALL MUSIC.
AND PARTY DEPLANING IN CHINA.
4. DISSOLVE TO PRESIDENT MAKING
SOUND: EXCERPT FROM PRESIDENT'S
A SPEECH AT BANQUET.
SPEECH.
5. DISSOLVE TO PRESIDENT AND MRS.
President Nixon has opened the door to
NIXON IN PARK AT HANGCHOW.
a new relationship between the two great
powers. He has had the courage to effect
a sweeping change in our foreign policy
Title:
Date:
August 18, 1972
CHINA - Revise #5
Length:
Page:
2
:60
VIDEO
AUDIO
6. DISSOLVE TO PRESIDENT AT THE
a change that will lead to the settling
GREAT WALL.
of our differences
through
negotiation, not confrontation. The
door is opened, now the work must
continue.
7. DISSOLVE TO ECU PRESIDENT AND
This is why we need him
SUPER; Now more than ever.
now more than ever.
8. SUPER MANDATORY LINE.
NOVEMBER
909 THIRD AVENUE
GROUP
NEW YORK, N.Y. 10022
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
YOUTH - Revise #4
Date: July 31, 1972
Commercial No. 3-5
Client: NIXON CAMPAIGN
Product:
Length: 4:20
B&W
Color
RTO NA 317
No. of words:
Promise:
Approval:
VIDEO
AUDIO
1. FADE IN: STILL: COMBAT SHOT
SFX: TO SCENES
IN VIETNAM.
NARRATOR: (VO)
You asked for an end to the war.
You wanted peace.
2. DISS (CROSS) TO ANOTHER STILL.
You said the draft was unfair.
DRAFTEES BEING INDUCTED.
Why should blacks and
poor kids be more liable to the draft
than the whites and well-off?
3. DISS TO: STILL. KIDS PROTESTING
You asked for a say in our government.
ON STEPS OF CAPITOL.
You wanted a voice in your future.
4. DISS TO: STILL. CARS CLOGGING
You said why isn't something being
HIGHWAY.
done to save our environment?
5. DISS TO: STILL: BLACK BABY
You wanted human priorities to come
WITH SICKLE CELL ANEMIA.
first.
Title:
YOUTH - Revise #4
Date:
July 31, 1972
Length:
4:20
Page:
2
VIDEO
AUDIO
6. DISS TO: STILL. KIDS MARCHING
You spoke out for change, you asked
IN CAPITOL WITH BANNERS. ETC.
for reform. You looked for a better
America.
7. DISS TO: NIXON DELIVERING
PRESIDENT NIXON:
INAUGURAL ADDRESS.
We cannot learn from one another until
we stop shouting at one another -
until we speak quietly enough so that
our words can be heard as well as our
voices.
8. DISS TO: DIFFERENT SHOTS OF
NARRATOR: (VO)
INAUGURATION. (POSSIBLY MOTORCADE)
When Richard Nixon came into office,
all America was asking for change,
especially our youth. We were a torn
frustrated nation in the 60's.
Richard Nixon wanted to turn things
around.
9.
DISS TO: SHOTS OF VIETNAM.
The war must end, you asked. There
were 550,000 American troops in
Vietnam when President Nixon took
office. Today, half a million
American soldiers have come home.
Less than 40,000 remain. Casualties
are down 95 percent.
THE WHITE HOUSE
WASHINGTON
Date
TO:
FROM:
BRUCE KEHRLI
Bray w/HER
Sciets
Title:
YOUTH - Revise #4
Date:
July 31, 1972
Length:
4:20
Page:
3
VIDEO
AUDIO
10. NIXON. SAN CLEMENTE - TALK ON
NIXON: (SYNC)
PEACE IN VIETNAM.
Many Presidents have ended wars
few have had any success in keeping
a lasting peace
no American
fighting anywhere in the world
in this century and succeeding
Tone centuries. down
Title: YOUTH - Revise
#5
Date: August 18, 1972
Length: 4:20
Page: 4
VIDEO
AUDIO
11. DISS TO: INDUCTION CENTER.
Change the draft laws and make them
YOUNG MEN BEING SWORN INTO ARMY.
fair, you said. In the 1960's the
draft was a seven-year worry :
...
and more of a worry if you were
black and poor than if you were white
and well-off.
12. SHOTS OF LOTTERY.
President Nixon changed that. He
introduced the lottery which is fair
to all
...
and cut eligibility to one
year. And now his plan calls for
ending the draft completely in 1973.
13. DISS TO: NIXON SIGNING
26th AMENDMENT.
You wanted a voice in the future of
our country. And in 1971 , President
Nixon saw the 26th amendment become
law, giving 18-year olds the right
to. vote.
14. NIXON SPEAKS TO KIDS.
PRESIDENT NIXON: (ON CAMERA)
Title:
YOUTH - Revise
Date: July 31, 1972
Length: 4:20
Page: 5
VIDEO
AUDIO
15. DISS TO: HUMAN NEEDS BEING
President Nixon called for a re-
ANSWERED.
ordering of national priorities.
Human needs must come first. And
now, for the first time in 20 years,
we are spending more on the needs
of our people than we are on defense.
16. PRESIDENT NIXON SIGNING
FEDERAL EDUCATION BILL.
17. DISS TO: CARS CLOGGING ROAD.
He did something concrete about the
quality of our environment, too.
President Nixon created a brand new
Federal department, the Environmental
Protection Agency
Car manufacturers have been
ordered to clean up their pollution.
18. CROP DUSTING SHOT.
DDT has finally been banned from all
but essential use.
- Revise #5
Date: August 18, 1972
Length:
Page:
6
4:20
VIDEO
AUDIO
19. DISS TO EVERGLADES.
20. DISS TO SHORE LINE SHOT OF OCEAN
Our lakes and shorelines are going
OR LAKE.
to be safeguarded from pollution.
21. DISS TO CACHE OF DRUGS ON
And our youth is not going to be
TABLE IN POLICE STATION.
polluted by drugs, if President Nixon
wins his fight.
22. DISS TO DRUG CENTER.
Today we are spending 8 times
REHABILITATION.
more than any previous administration
to teach kids how dumb drugs are
and to rehabilitate those who got
the message too late.
23. DISS TO: NIXON IN CHINA WITH
Today we are changing our world
CHOU EN LAI.
priorities too
opening the door
to China
24. DISS TO: NIXON WITH RUSSIAN
creating a new policy with the
LEADERS.
Soviet Union
negotiation not confrontation.
25. DISS. TO: NIXON ALONE IN
Change is hard," President Nixon
WHITE HOUSE OFFICE
once said, but without change there
can be no progress. " Our environment
our cities
our economy
our
dealings with other nations. " There
is much to be done
to be changed.
26. DISS. TO: NIXON LOGO
This is why we need him
now, more than ever.
MS Nok.
fe
does
August 11, 1972
Fu
8114
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
AL SNYDER
Jeb Magruder and I have screened the video tape of John Connally's
conference where the formation of the Democrats for the President
was press
announced.
1/26
The film of Connally's statement can be edited into a 5 minute package
0
and ABC News is willing to make the film available to the Committee for
this purpose. There is some question as to whether a network would make
a 5 minute prime time segment available but an unofficial sounding with
network officials indicates that there is a chance that one of the major
networks would buy it. The cost for a 5 minute commercial would be between
$15 and $25,000 with a possible editing charge of another $3 to $5,000 so
that the 5 minute spot could be made available. Estimated prime time
audience during the summer would be in the range of 8 million households.
The networks would need at least four days advance notice in order to make
room for this tape in its regular program schedule. Therefore, a time slot
beginning Wednesday of next week would be the earliest, feasible time we
could shoot for.
Jeb feels that the Connally statement by itself would not make an effective
TV presentation and questions whether the project should be undertaken. On
Wednesday of next week a full page ad will appear in over 60 newspapers in
14 major states announcing Democrats for Nixon. Both Jeb and the November
Group feel that this is a more effective way of continuing the momentum
of Democrats for Nixon.
The Connally press conference could be put into a 5 minute radio spot which
could be provided next week. The cost and audience would depend on the
placement.
Very negative oncloing their
DECISION
The film statement should be purchased
from ABC News.
YES
NO
COMMENT
my
The November Group should undertake
production of the spot and attempt to
place it at once on a network on prime time.
YES
H
NO
COMMENT
We should go ahead with the radio spot.
YES
NO
COMMENT
MEMORANDUM
OF CALL
TO:
Holdor YOU have WERE VISITED BY-
YOU WERE CALLED BY-
OF (Organization) Jeb
PHONE NO.
PLEASE CALL
CODE/EXT.
WILL CALL AGAIN
IS WAITING TO SEE YOU
RETURNED YOUR CALL
WISHES AN APPOINTMENT
MESSAGE
commally advertisement
is finished - Connally
will see it at 3:00-
HRH can Ree it when-
ever he wishes
RECEIVED BY
DATE
TIME
CR
8/14
10:20
STANDARD FORM 63
* GPO 1971 0- 446-335
63-108
REVISED AUGUST 1967
GSA FPMR (41 CFR) 101-11.6
.
12:30
J8m
6½ mins on Thens
after 9p merie CBS,
6½ mins to 11
-tape on conference runs
4½ min's
- Taylor, etc will get additional
tape hl Baroody
Purchased at 20-25,00
no cost for editing - 4-5,000
- will fill out other 2 mins
u clips ml Q+A
- -small introd + ending
- Fund appeal + volunteersapped.
- 1199 Par
- Tape for review by Conn at 3p.
Rodio Package
Tojain
THE WHITE HOUSE
WASHINGTON
work note
Date:
8/19
TO:
LARRY HIGBY
6/26
FROM:
GORDON STRACHAN
Magruder will meet with Connally
for a final decision on this
late Monday.
Bob had indicated that on all of
this kind of material (Democrats
for Nixon) he wanted to express
his views before Connally
saw anything.
Ck w/ & on monday
what the status
of this is -
Committee for the Re-election of the President
MEMORANDUM
August 18, 1972
CONF IDENTIAL
MEMORANDUM FOR:
MR. CLARK MAC GREGOR
THROUGH:
MR. JEB S. MAGRUDER
|s|
FROM:
L. ROBERT MORGAN
SUBJECT:
"Democrats For Nixon" Brochures
The three (3) "Democrats For Nixon" brochures that have been
approved by the Honorable John Connally are attached. TAB A
is the General Democrat brochure that would be accompanied
with a letter to High Income and Middle Income Democrats.
TAB B is a xerox copy of the stat for this brochure. TAB C
is a Peripheral Urban Ethnic brochure that would be accompanied
by either an Irish/Italian/Polish/Veteran or Peripheral Urban
Ethnic letter to Democrats. TAB D is a xerox copy of the stat
for this brochure. TAB E shows the Older American brochure
that would be accompanied with an Older American Peripheral
Urban Ethnic letter or straight Older American letter. TAB F
is a xerox copy of the stat for this brochure.
These mailings are scheduled to go to reachable Democrats in
California, Cook County, Illinois, New Jersey and Pennsylvania.
The total ensemble is a letter geared to the voter segment,
personalized Volunteer/Contributor Card, a return envelope
and a mailing envelope.
The "Democrats For Nixon" letters that will accompany these
brochures will be submitted to you as soon as they are
indorsed by the Honorable John Connally. We are requesting
approval for the brochures separately so that we can start
printing in order to have stock and meet our planned dates.
- 2 -
RECOMMENDATION:
That you approve copy and the rough stat for the three (3)
brochures.
APPROVE
DISAPPROVE
COMMENTS
Attachments:
TAB A
TAB B
TAB C
TAB D
TAB E
TAB F
cc: Dr. Robert H. Marik
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
GENERAL BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"Let us reject the narrow visions of those who
PANEL)
would tell us that we are evil because we are not
yet perfect, that we are corrupt because we are
not yet pure, that all the sweat and toil and
sacrifice that have gone into the building of
America were for naught because that building is
not yet done. "
Richard Nixon
DEFENSE
President Nixon believes in a strong America. He
believes the best way to decrease the defense budget
is through mutual disarmament. He has proved his
point with the Russian SALT agreements. Senator
McGovern favors the deep cuts that the President
opposes, despite warnings from military experts that
the U.S. would thereby be weakened around the world.
DRUGS
President Nixon has been both tough and flexible. He
won the agreement of Turkey to place a total ban on
the growing of opium poppy made an agreement with
France to assist in halting the traffic of drugs
and
stepped up arrests of pushers. He is spending 600%
more for drug education than ever before. Together,
these actions are finally turning the tide against the
drug scourge.
VIETNAM
The President has done everything in his. power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500,000 men
ended
ground combat for American forces and cut spending by
two-thirds. Strong steps are continually being taken
to get the enemy to cease its aggression and make peace.
DEMOCRATS FOR NIXON
GENERAL BROCHURE
- 2 -
STABILITY
In 1968, there was mass rioting in cities and on
campuses across America. Under President Nixon,
riots have become a fraction of what they were.
The President has spoken out strongly-for the need
to respect the law and has effectively worked to
solve many of the problems disturbing America.
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union
to limit development of missiles. He visited Peking
to begin improving U.S./China relations. He called
a halt to crisis diplomacy, seeking to reduce tension
in such troubled areas as the Middle East.
ENVIRONMENT
President Nixon established the Environmental Protection
Agency, the first Federal unit ever set up to protect
our quality of life. He has increased funding for
environmental improvement by over 500%, and initiated
a Legacy of Parks Program to bring increased
recreational opportunities to cities. No less than
25 separate environment bills have been proposed by him.
HEALTH CARE
President Nixon has earmarked massive amounts of money
to find a cure for cancer and sickle cell anemia.
Federal outlays for health care and research in 1973
will reach $25.5 billion, and the President has proposed
a National Health Insurance Standards Act, a Family Health
Insurance Plan and the National Health Education
Foundation, all aiming at better health care for everyone.
DEMOCRATS FOR NIXON
GENERAL BROCHURE
- 3 -
TAXES
(TO BE UNDERLINED
Under President Nixon, individuals are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10
billion more. In addition, the President's proposed
revenue sharing plan would return more money to the states,
enabling them to lessen state taxes --- especially the
propert, tax. This tax affects not only homeowners but,
eventually, many tenants too, through increased rents.
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime economic it icator, are up 42% over last
year.
CRIME
The President's vigorous law-enforcement policies have cut
the increase in the nation's serious crime rate from 10%
two years ago to 1% in the first quarter of this year.
Eighty (over half) of our major cities have reported actual
decreases in crime, and Washington, D.C. has achieved a
30% decrease over last year. Making all this possible has
been President Nixon's program of increased aid to states
and localities.
(TUCKED PANEL)
GENERAL BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked in the
proverbial jaw with the tax load from McGovern's ambitious programs. "
Senator Hubert H. Humphrey
"I am a little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a great
many questions about it. I don't know where we get that money that
we would have to make up if it is to be a balanced program. Even if
McGovern added $43 billion to his revenues through elimination of the
Social Security payments, there still would be a 'very sizable deficit'. "
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense forces --
cutting the Navy in half, and the Air Force by more than half --
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding
Russian Navy and Air Force
"
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous and
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call it the new extremism.
Senator Henry Jackson
"McGovern's positions on many of the issues are unacceptable to a
large portion of our people.'
Senator Edmund Muskie
"
"
SCN. NUBERT HUMPHREY
SEN. HUBERT HUMPHREY
"
REP. WILBER MILLS
"
"
SEN. HENRY HACKSON
"
BEN. EOMUNO MUSKIE
"The time has come for a new attitude
toward old age in America to stop
regarding older Americans as a burden
and start regarding them as a resource..."
Richarl Nixon
Why we Democrats
are not supporting
Senator McGovern.
Democrats for Nixon.
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
PERIPHERAL URBAN ETHNIC BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"Massive busing produces inferior education and
PANEL)
education's the name of the game. When you take
kindergarten kids and put them on a bus for an hour
and a half, when they ve got a school they could
walk to five minutes away, now that's wrong."
Richard Nixon
BUSING
The President has consistently taken a strong stand
against the busing of school children for the purpose of
achieving integration. A champion of neighborhood schools,
the President believes that the real task is to give the
local schools the necessary aid to provide the best possible
education for all children.
DEFENSE
President Nixon believes in a strong America. He believes
the best way to decrease the defense budget is through
mutual disarmament. He has proved his point with the
Russian SALT agreements. Senator McGovern favors the deep
cuts that the President opposes, despite warnings from
military experts that the U.S. would thereby be weakened
around the world.
DRUGS
President Nixon has been both tough and flexible. He won
the agreement of Turkey to place a total ban on the growing
of opium poppy made an agreement with France to assist
in halting the traffic of drugs and stepped up arrests of
pushers. He is spending 600% more for education against
drug use. Together, these actions are finally turning the
tide against the drug scourge.
DEMOCRATS FOR NIXON
PERIPHERAL URBAN ETHNIC BROCHURE
- 2 -
WELFARE
President Nixon has introduced the concept of "workfare"
into his welfare program. This will not deny the truly
needy of benefits, but it will mandate that the able-
bodied work in some productive capacity. The President's
goal is to reduce the welfare rolls and reverse the trend
of thinking which maintains that those who are lazy have
a right to live off America's hard-working taxpayers.
TAXES
(TO BE UNDERLINED Under President Nixon, Americans are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10 billion
more. In addition, the President's proposed revenue sharing
plan would return mo ey to the states, enabling them to
lessen state taxes -- especially the property tax. This
tax affects not only homeowners but, eventually, many
tenants too, through increased rents.
EMPLOYMENT
The number of employed Americans reached a record hight of
81.2 million in June of this year. President Nixon won
an agreement with Japan to restrict its textile exports,
thereby relieving pressure on American industry and
signed into law the Emergency Employment Act providing
more than 250,000 new jobs. The unemployment rate is
declining, despite the return of 500,000 job-seeking men
from Vietnam, the result of the President's successful
withdrawal policy.
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union to
limit development of missiles. He visited Peking to
begin improving U.S./China relations. He called a halt
to crisis diplomacy, seeking to reduce tension in such
troubled areas as the Middle East.
DEMOCRATS FOR NIXON
PERIPHERAL URBAN ETHNIC BROCHURE
- 3 -
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts, to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime indicator, are up 42% over last year.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500, 000 men
the
ground war is over for American forces and cut spending
by two-thirds. Strong steps are continually being taken
to get the enemy to cease its aggression and make peace.
AMNESTY
The President refuses to even consider amnesty for draft-
dodgers until after the war in Vietnam is over and the
Communists have returned all our prisoners of war. He
would then be selective by separating those who have
dodged the draft and stayed in America and those who
actually deserted America by relocating to a foreign
country.
(TUCKED PANEL)
PUE BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked in
the proverbial jaw with the tax load from McGovern's ambitious
programs."
Senator Hubert H. Humphrey
"I am a little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a great
many questions about it. I don't know where we get that money that
we would have to make up if it is to be a balanced program. Even if
McGovern added $43 billion to his revenues through elimination of the
Social Security payments, there still would be a 'very sizable deficit'.
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense forces --
cutting the Navy in half, and the Air Force by more than half --
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding Russian
Navy and Air Force
"
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous and
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call it the new extremism."
Senator Henry Jackson
"McGovern's positions on many of the issues are unacceptable to a large
portion of our people."
Senator Edmund Muskie
FINAL DEMOCRATS FOR NIXON
Approved By:
Honorable John Connally
OLDER AMERICANS BROCHURE
August 17, 1972
(FRONT PANEL)
WHY WE DEMOCRATS ARE SUPPORTING PRESIDENT NIXON
(QUOTE ON CENTER
"The time has come for a new attitude toward old age
PANEL)
in America to stop regarding older Americans as
a burden and start regarding them as a resource
"
Richard Nixon
SOCIAL SECURITY
During President Nixon's term, social security benefits
have increased by 51%. The President's program also has
an inflation-proof feature that allows benefits to go up
whenever the cost of living goes up. Regarding the income
situation for older Americans, the President has also asked
Congress for an expansion of the retirement earnings test,
and an increase in widows' benefits.
HEALTH CARE
President Nixon has earmarked massive amounts of money to find
a cure for cancer. Federal outlays for health care and
research in 1973 will reach $25.5 billion, and the President
has proposed a National Health Insurance Standards Act, a
Family Health Insurance Plan, and the National Health
Education Foundation, all aiming at better health care for
everyone. He has also requested the elimination of $5.80
monthly premium under Part B of Medicare.
STABILITY
In 1968, there was mass rioting in cities and on campuses
across America. Under President Nixon, riots have become
a fraction of what they were. The President has spoken
out strongly for the need to respect the law, has effectively
worked to solve many of the problems disturbing Americans.
DEMOCRATS FOR NIXON
OLDER AMERICANS BROCHURE
- 2 -
DEFENSE
President Nixon believes in a strong America. He believes
that the best way to decrease the defense budget is
through mutual disarmament. His recent SALT agreements
with Russia prove that point. Senator McGovern favors
deep cuts that the President opposes, despite warnings
from military experts that the U.S. would thereby be weakened
around the world.
NEW GOVERNMENT RESPONSIVENESS
President Nixon has embarked on a comprehensive program
within the government to insure coordination between all
Federal and state agencies involved in the field of aging.
This has included the formation of a fully staffed Cabinet
Committee on Aging and the appointment of Arthur Fleming
as a full-time consultant.
CRIME
The President's vigorous law-enforcement policies have cut
the increase in the nation's serious crime-rate from 10% two
years ago to 1% in the first quarter of this year. Eighty
(over half) of our major cities have reported actual
decreases in crime, and Washington, D.C. has achieved a 30%
decrease over last year. Making all this possible has been
President Nixon's program of increased aid to states and
localities.
THE ECONOMY
President Nixon has taken strong action to halt inflation
and increase employment. He initiated a 90-day wage-price
freeze, followed by more flexible controls, and introduced
a package of tax cuts to stimulate the economy. The
inflation rate has been cut in half, and the Gross National
Product has expanded at a yearly rate of over 7%. Housing
starts, a prime economic indicator, are up 42% over last
year.
DEMOCRATS FOR NIXON
OLDER AMERICANS BROCHURE
- 3 -
FOREIGN POLICY
President Nixon, in the name of peace, went to Moscow
where he negotiated agreements with the Soviet Union
to limit development of missiles. He visited Peking
to begin improving U.S./China relations. He called a
halt to crisis diplomacy, seeking to reduce tensions in
such troubled areas as the Middle East.
TAXES
(TO BE UNDERLINED
Under President Nixon, Americans are paying $22 billion
IN RED)
less in Federal taxes and corporations are paying $10
billion more. In addition, the President's proposed
revenue sharing plan would return more money to the states,
enabling them to lessen state taxes -- especially the
property tax. This affects not only homeowners but,
eventually, many tenants too, through increased rents.
VIETNAM
The President has done everything in his power to bring
peace to Vietnam without sacrificing the South Vietnamese
in the process. He has brought home 500,000 men ended
ground combat of American forces and cut spending by
two-thirds. Strong steps are continually being taken to
get the enemy to cease its aggression and make peace.
(TUCKED PANEL)
OLDER AMERICANS BROCHURE QUOTES
"Everyone who earns between $8,000 and $20,000 would be socked
in the proverbial jaw with the tax load from McGovern's
ambitious programs."
Senator Hubert H. Humphrey
"I am a little surprised that Senator McGovern has announced this
(welfare and tax reform) as his program. I find myself with a
great many questions about it. I don't know where we get that money
that we would have to make up if it is to be a balanced program.
Even if McGovern added $43 billion to his revenues through elimination
of the Social Security payments, there still would be a 'very sizable
deficit "
Representative Wilbur Mills
"Senator McGovern is proposing a 40 percent cut in our defense
forces -- cutting the Navy in half, and the Air Force by more than half --
without any similar disarmament agreement from the Russians. It shocks
me. No responsible President would think of cutting our defenses back
to the level of a second class power in the face of the expanding Russian
Navy and Air Force
11
Senator Hubert H. Humphrey
"McGovern has become the spokesman of some of the most dangerous
destructive currents in American politics. Some call the McGovern
Doctrine the new populism. I call it the new extremism."
Senator Henry Jackson
PRESIDENTIAL
8/22
CAMPAIGN
HEADQUARTERS
1972 REPUBLICAN NATIONAL CONVENTION H
Doral on-the-Ocean
FY
gordsn Strachan 8/25
For your information
Need your input- if
any - by fornght
Bhr cc to L
Reesiner- - that Percy
8/23
G is "rideculous"
PRESIDENTIAL
CAMPAIGN
HEADQUARTERS
1972 REPUBLICAN NATIONAL CONVENTION
Doral on-the-Ocean
4833 Collins Avenue, Miami Beach, Florida 33140
Campaign Phone: 305/674-2121
Hotel Phone: 305/532-3600
August 22, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
THROUGH:
FROM:
JEB ROBERT S. MAGRUDER H. MARIK RMA
SUBJECT:
Signature for Direct Mail
One of the voter groups we will be targeting in direct mail is the high
and middle income voters of Cook County, Illinois (Democrats and
Republicans). We feel that the best format would be the letterhead of
the Committee for the Re-election of the President (rather than
Democrats for Nixon) and that the signer should be Senator Percy.
Recommendation
That you agree with the suggested letterhead and the use of Senator
Percy's name to sign the letter. We will approach Senator Percy only
after receiving your approval.
Approve
Disapprove
Comment
NIX ON
-
Mc GOVERN
THE WHITE HOUSE
WASHINGTON
Date: August 9, 1972
TO:
LARRY HIGBY
FROM:
GORDON STRACHAN
Peter Dailey submitted these mock-
ups of the requested bumper sticker.
Dailey had received the original
note showing the layout and was
apologetic about not submitting
exactly what was requested.
Dailey remains opposed to doing
any bumper stickers along these
lines because they are "unPresiden-
tial".
Redone
August 16, 1972
MEMORANDUM FOR:
MAURICE STANS
FROM:
H. R. HALDEMAN
Taft Schreiber called the other day to say that your
two current fund raisers are not aggresive enough. He
cited a couple of examples where they would have
obtained much more. Schrieber suggests using Gus
Levy, or other aggressive individuals.
Will you call Schreiber and cover this matter with
him?
You should also talk with Bob Ellsworth about the
status of his political organization within the
Wall Street community. He may have some ideas about
fund raisers.
GS:car
H/FU - 8/25
McGOVERN
NOXIN
McGOVERN
NO XIN
McGOVERN
NOXIN
McGOVERN
UOXIN
MisGovern
To
it w/
cover
8/16
August 14, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
FRED MALEK
SUBJECT:
Lists of Presidential Supporters
BACKGROUND
The names of 785, 000 people who have indicated their personal support of
the President have been collected by the following people in the White House:
Kathy Balsdon (Chuck Colson's office, 360,000 names on computer tape):
Anne Higgins (Correspondence Office, 300,000 names on index cards); and
Roland Elliott (Correspondence office, 125,000 names on computer tape). A
few months ago, the Committee for the Re-Election of the President requested
that these names be made available for campaign purposes. You released
these lists so that the necessary staff work could be performed, but requested
that a plan for utilization of the names be submitted to you prior to their
release from 1701.
PURPOSE
This memorandum presents the requested Utilization Plan and recommends its
immediate approval so that the names can be released by Manday, August 21st.
ALTERNATIVES
Two alternative methods of utilizing the lists were evaluated. The first method
involved using the names in a 1701 Direct Mail Campaign. The second alternative
involved utilizing the names for state-oriented volunteer recruitment programs.
Specifically, we evaluated the possibility of giving the names of supporters from
the nine key states to Nancy Brataas to use in her Telephone Bank Program.
The remaining names from the non-key states would be sent by the 1701 Regional
Directors to the individual State Volunteer Recruitment Chairmen for dis-
semination to the local field organizations.
ANALYSIS, RECOMMENDATIONS
In analyzing the Direct Mail approach, we concluded that this alternative was
both expensive and ineffective, resulting in a cost per volunteer recruited of
$8 to $12. We, therefore, eliminated this approach. The second alternative,
- 2 -
however, proved to be viable and I recommend it for two significant reasons.
First, the real key to recruiting volunteers and placing them in the field lies
in the proper management of the volunteer effort at the state and local levels.
This alternative decentralizes the responsibility for utilizing the names to
the states, permitting local management of the volunteer effort. Secondly,
this approach utilizes Nancy Brataas' Telephone Bank Program in key states.
In the primaries the Telephone Banks proved to be a very professional method
of recruiting volunteers, resulting in a relatively low cost per volunteer
enlisted. By using this proven, efficient program, we will be able to maxi-
mize our impact in key states.
FURTHER ACTION
Roland Elliott, who is collating the three lists, reports that he will be ready
to transfer most of the names to 1701 by this Friday. The remainder of the
names will be transferred by the end of the month. Once the collated lists
reach 1701, Bob Marik's effaff will review them for duplication and VIPs,
making the appropriate deletions. Bob then will give the key state lists to
Nancy Brataas and the remainder to the Regional Directors. We have decided
not to reimburse the White House for expenses incurred in this effort because
any payment made by 1701 would eventually become part of the White House
public record. This conflicts with our desire not to divulge the source of
the names.
If you concur in the above recommendations and action steps, we will begin
immediately to implement this plan.
Approve
Disapprove
August 10, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
G
SUBJECT:
Mailing Lists
You made an impassioned pitch to us at the end of July
for access to a certain mailing list. Approval was
given on July 31 but to date there has been no follow-
up from Morgan or anyone else in your office regarding
this list. In light of the time frame problem, the
subject may be moot unless Marik and Morgan move
quickly.
/
pearling 320
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
August 12, 1972
MEMORANDUM FOR: H. R. HALDEMAN
FROM:
LARRY HIGBY
SUBJECT:
RN Letter to Organization of
Democrats for Nixon
A clean draft of the letter is attached.
The President's notes to you were as follows:
1. This is a form for those joining Democrats for RN.
2. Check it with Colson and then separately with Connally for
suggestions and approval.
3. Use first names and RN for those I know.
4. Use Richard Nixon for others.
I checked with Chuck Colson on what the title of the committee was and
it is simply "Democrats for Nixon". Therefore, the letter should say
"as a member of the Democrats for Nixon" or "as a Vice Chairman of
the Democrats for Nixon", since that is the capacity that all those who
have been announced so far will serve in.
Please indicate your preference as to which of the above should be used.
SECOND DRAFT
8/12/72
Dear
:
This is just a note to tell you how deeply grateful I am that
you have joined John Connally as a member of the National
Organizing Committee of Democrats for Nixon.
I realize that it must be a very difficult decision for a loyal
member of one party to support the Presidential candidate of another.
In this election year, however, it is my honest conviction that the
programs I am advocating, particularly in the field of national security,
are more truly representative of the great traditions of the Democratic
Party than the policies that are being advocated by the Democratic
nominee.
I only hope that my conduct of the campaign and the policies I plan
to carry forward over the next four years will justify the confidence you
have expressed by giving me your support at this critical time.
Not only in the campaign, but in the years ahead I look forward to
working with you for what is best for America regardless of party.
With warm personal regards,
Sincerely,
Committee for the Re-election of the President
MEMORANDUM
August 11, 1972
MEMORANDUM FOR:
STRACHAN
H
FROM:
WILLIAM D. NOVELLI
SUBJECT:
Farm and Older Americans Brochures
4,
Here are two brochures on Farm and Older Americans.
We would appreciate clearance as soon as possible.
Thank you.
Attach. no comment in content
OR for form
H
Brocherlei
to 4/14
THE WHITE HOUSE
WASHINGTON
August 8, 1972
MEMORANDUM FOR :
H.R. HALDEMAN
FROM :
L. HIGBY
SUBJECT :
Attack/Counterattack Operation
Of the key components of our campaign strategy for the fall,
probably the one that is suffering the most from neglect and
lack of proper organization is the attack / counterattack opera-
tion. This memo attempts to break down what the primary pro-
blems are associated with it, take a look at the reasons those
problems exist and propose some solutions.
PROBLEMS:
1. No Central Point of Coordination - Currently
there is no central point of coordination for the
attack apparatus. John Ehrlichman is offering his
briefing papers to surrogates and meeting with them
on an individual basis. Colson and his group are doing
the same, and even 1701 has their own writer who is
responsible for attack material.
2. Truncated Attack Scheduling Apparatus - Scheduling
takes place from two different locations. While this
is a problem it can be handled if it is closely monitored.
Of all the areas within this issue this one is probably more
on track than any of the others.
3. Lack of Guidance - No one is really sure what our
strategy is in terms of using our surrogates or getting
our line out is to be. Colson has set it up SO that he no
longer meets with the attack group but has Dick Howard
as his deputy meet with them. In effect you have Dick
Howard handling our attack line, supervised by Colson.
The original reason Colson was allowed and put into
meetings etc. was $0 he could follow-up with implemen-
tation. Colson no longer sees himself as an implementator
2
but another one of the "great thinkers" and "grand
strategists". As a consequence, the man who is
supposed to be doing the implementating on attack/
counterattack (Colson) is no longer implementating.
He, by his own admission, seems to have too many
other things to do.
4. Working the Surrogates to Get Out the Line - Simply
forwarding materials if we can ever get unified materials
to forward to the surrogates will not be enough. These
need to be followed up by personal phone calls. A care-
ful look at what sort of situation they are going in to,
good advance work, and other preparations to make
sure that each appearance is maximized.
5. Lack of Writers - Currently both the Colson and the
1701 operation are long on administration but short on
good writers to crank out our line in the form that will
be picked up and used. We need to change this approach
and get a good stable of writers who are available all
the time with the facts and figures, programmed with
Buchanan and his people, to produce materials.
SOLUTIONS:
Essentially, like with any other operation, there needs
to be someone in charge. Ehrlichman is apparently
pushing you for this position, but I would recommend that
Colson is the person touse here and the person who should
have been doing this all along. We need Colson's total
involvement in implementation, including taking a serious
look at the surrogate schedule, plus meeting with the attack/
counterattack group on a daily basis to make sure our line
is getting out. Somebody needs to make it clear to Colson
that this is his job - not Dick Howard's, and that he had
better start doing it. The problem here obviously has some-
thing to do with Colson's involvement with the Democrats
for Nixon; hopefully this can be diminished as soon as
Connally announces and Colson starts to pull out.
1. Need for Setting the Line - There is a need to set
the line on a day-to-day basis. For the next 100 days
we should stop considering it business as usual and
assuming Colson or somebody is covering and get
involved. I question the value of your 8:00 a.m.
meeting. Instead. perhaps you, Ehrlichman and
Colson should sit down each morning and review the
News Summary quickly, using it as a basis for making
sure all our charges are being hit on a daily basis.
This would be followed up, as I am sure it is anyway.
in the 8:15 a.m. meeting with a broader discussion of
what the line should be, but at least our basic line would
then be set. Colson should follow-up immediately after
the 8:15 meeting by Colson meeting with the attack group
comprised of the individuals here and at 1701.
By doing the above you've built Ehrlichman's role of
advising and consulting on the whole surrogate counter -
attack line operation in while at the same time, removed
him from administering it. Also, with relatively little
time daily, you can maintain close touch with the opera-
tion. You can continue the "Great Thoughts" meeting
that takes place on Monday and Thursday up in John's
office. but this brief meeting between you, John and Chuck
each morning can be for specific operational purposes.
You may argue that in effect you are investing Colson
with the power to set our line. This really isn't true.
In fact, the contrary is true. You've currently abdicated
to him the power to totally set our line by default.
In addition, you should tell John what you see his campaign
role as being so that he can relax and quit meddling around
in other areas.
2. Follow Up - Beside just setting the line we need to have
it distributed in a coordinated format. This should be
stressed in reorganization to make sure that we not only
are getting our message out, but doing it in a way that will
be used. Colson, Ehrlichman, and others should follow up
personally to get people to use the material.
4
3. Writers - We need a group of writers assigned to
counterattack. Price should select those people he is
going to need for direct Presidential support and we
should turn over the balance of the writers. possibly
under Buchanan's direction, to handling writing for the
surrogates.
IMPLEMENTATION:
This may be the most difficult part. First, we need
to get Colson out of the Democrats for Nixon operation. Next
you need to make it clear to him that he is to be in charge of
counterattack and pull back on his other endeavor As you in-
dicated, the most difficult part of this may be explaining it to
the President. He's the one that get's Colson started - and once
he is started there is no turning him off. Dropping the Connally
assignment is the natural time for the break to take place here
but you can start the 8:00 a.m. meeting now and begin forcing
Colson to move back into counterattack.
Committee for the Re-election of the President
Book
MEMORANDUM
July 21, 1972
whole
8/16
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
WILLIAM D. NOVELLI
SUBJECT:
Current Status - Media Plan
Current status of the media plan for the re-election advertising
campaign is as follows:
1. Work sheets have been developed for the national media portion
of the plan and also on a state-by-state basis for local media.
a. Individual states were allocated media weight and dollars on
the basis of the key state list.
b. Mass media (TV, radio and print) were costed out and scheduled
on a basis of media efficiency and also on reaching important
voter segments.
c. Supplementary media have been selected to direct additional
coverage at such voter groups as Jews, Mexican Americans
and ethnics.
(These work sheets, although not assembled in a format for presen-
tation, are attached for your information.)
2. Revisions in the plan and in copy development will now be made
on the basis of the WAVE II research. These revisions and refinements
will include:
a. Re-allocation of media weight where necessary, depending on
current trial heat strength and weaknesses in key states.
b. Copy strategies and subjects of specific commercials and print
ads will be re-examined in the light of the WAVE II attitudinal
data.
C. Commercials and print ads will be assigned on a market-by-market
basis, based on research indications of the relative importance
Mr. Gordon Strachan
-2-
July 21, 1972
of each major voting issue.
3. These revisions will be completed and the plan prepared for pre-
sentation by August 11.
Please call if you have questions, or if there is further
information I can provide.
CC: Peter H. Dailey
Phil Joanou