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This file contains:
American Political Report 4 pgs. [Subject: Campaign] [Report], 9/11/1972
Taling Paper for Political Meeting 1 pg. [Subject: Campaign] [Other Document], 9/14/1972
From Haldeman to Scali RE Liberals for Nixon. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Haldeman to Chapin RE VP Sandwich on McGovern. 1 pg. [Subject: Campaign] [Memo], 9/18/1972
1972 Electoral Vote Forecast. 1 pg. [Subject: Campaign] [Report], no date
From Howard to Strachan RE Attached Remarks of John Connally. 6 pgs. [Subject: Campaign] [Other Document], 9/16/1972
Remarks by John Connally. 8 pgs. [Subject: Campaign] [Other Document], no date
From Malek to President. RE Prelim Report on Canvass Kick Off. 4 pgs. [Subject: Campaign] [Memo], 9/16/1972
From Agnew to Stans. RE Fund Raising Breakfast. 2 pgs. [Subject: Campaign] [Letter], 9/15/1972
From Chapin to Bull, Parker, Walker. RE 1972 Presidential Campaign. 2 pgs. [Subject: Campaign] [Memo], 9/14/1972
From Chotiner to Haldeman. RE Bob Hill Comments. 1 pg. [Subject: Campaign] [Memo], 9/15/1972
From Higby to GS RE: Attached Memo Dividing McGovern from Local Democrat Campaigns. 2 pgs. [Subject: Campaign] [Memo], 7/26/1972
From Strachan to Colson. RE Attached memo-Thoughts on Post Convention. 6 pgs. [Subject: Campaign] [Memo], 7/22/1972
From Buchanan to Haldeman, Ehrlichman, Colson. RE Cammpaign issues. 5 pgs. [Subject: Campaign] [Memo], 9/13/1972
From Strachan to Higby. RE Attached memo Haldeman to Colson. 3 pgs. [Subject: Campaign] [Memo], 9/13/1972
Memo RE Campaign media. 2 pgs. [Subject: Campaign] [Memo], no date
From Haldeman to Strachan. RE California polling. 1 pg. [Subject: Campaign] [Memo], 9/16/1972
From MacGregor to Haldeman, Timmons, Chapin. RE Attached memo Shumway to Magruder. 2 pgs. [Subject: Campaign] [Memo], 9/11/1972
From Haldeman. RE Soviet commercial. 1 pg. [Subject: Foreign Policy] [Memo], 9/14/1972
From Magruder to Haldeman. RE Attached memos and requests. 11 pgs. [Subject: Campaign] [Memo], 8/8/1972
From Chotiner to Haldeman. RE Security arrangements. 3 pgs. [Subject: Campaign] [Memo], 8/28/1972
From Strachan to Haldeman. RE NY Financial Community. 3 pgs. [Subject: Campaign] [Memo], 8/22/1972
Notes on Campaign. 1 pg. [Subject: Campaign] [Other Document], no date
From Ellsworth to Magruder. RE Memo. 1 pg. [Subject: Campaign] [Letter], 8/3/1972
From Lasker to MacGregor. RE Leaders in Finance. 3 pgs. [Subject: Campaign] [Letter], 8/4/1972
From Ellsworth to Magruder. RE Wall Street for President. 1 pg. [Subject: Campaign] [Letter], 7/26/1972
From Bartels to Safire. RE Wall Street Committee. 1 pg. [Subject: Campaign] [Letter], 6/27/1972
From Ellsworth. RE Wall Street Committee. 3 pgs. [Subject: Campaign] [Memo], no date
From Shearer, Jr. to State Chairman. RE Campaign duties. 9 pgs. [Subject: Campaign] [Letter], 7/25/1972
From Reisner to Magruder. RE Campaign groups. 1 pg. [Subject: Campaign] [Memo], 7/21/1972
From Colson to Mitchell. RE Ellsworth. 1 pg. [Subject: Campaign] [Letter], 7/13/1972
From Strachan to Haldeman. RE NY Financial Communiity. 3 pgs. [Subject: Campaign] [Memo], 8/22/1972
Notes on campaign. 2 pgs. [Subject: Campaign] [Other Document], 8/20/1972
Democrats for Nixon Advertising Proposal. 8 pgs. [Subject: Campaign] [Other Document], 9/4/1972
From Malek. RE Military registration. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From Haldeman to MacGregor. RE Political Action. 7 pgs. [Subject: Campaign] [Memo], 7/25/1972
From MacGregor to Haldeman. RE Senior Advisors. 2 pgs. [Subject: Campaign] [Memo], 9/9/1972
From McGovern to President. RE POW ballots. 1 pg. [Subject: Campaign] [Letter], 9/11/1972
From Strachan to Higby. RE New Political Field Men. 2 pgs. [Subject: Campaign] [Memo], 8/20/1972
From MacGregor to Haldeman. RE Memo from Malek to MacGregor; Nixon-Griffin Organization. 9 pgs. [Subject: Campaign] [Memo], 9/12/1972
From Dent to Strachan. RE Sept. 12 primaries. 1 pg. [Subject: Campaign] [Memo], 9/13/1972
From Dent to President. RE Evaluation of primaries. 2 pgs. [Subject: Campaign] [Memo], 9/13/1972
From Chapin to Colson. RE Surrogate attack operation. 3 pgs. [Subject: Campaign] [Memo], 9/9/1972
From Chapin to Damgard. RE Conservative Party Convention. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Dent to Strachan. RE Primary update. 4 pgs. [Subject: Campaign] [Memo], 9/13/1972
From Strachan to Haldeman. RE Campaign Promotional Materials. 13 pgs. [Subject: Campaign] [Memo], 9/13/1972
From Collins to Haldeman. RE Evans- Novak Political Report. 4 pgs. [Subject: Campaign] [Memo], 9/12/1972
From Strachan to Magruder. RE Campaign Victory Plan. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Haldeman. RE Babbit in Arkansas race. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
From Higby to Buchanan. RE Shriver. 1 pg [Subject: Campaign] [Memo], 9/12/1972
From Strachan to Magruder. RE American Flag Lapel Pins. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Haldeman to Chapin. RE Young voters. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Strachan to Haldeman. RE Pat Hunter and Barbara Franklin. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
From Amolsch to Failor. RE McGovern's Duluth appearance. 2 pgs. [Subject: Campaign] [Memo], 9/9/1972
From Rietz to Malek. RE August 12 Registration Drive Report. 5 pgs. [Subject: Campaign] [Memo], 8/31/1972
From Herringer to Haldeman. RE Evans and Novak column. 8 pgs. [Subject: Campaign] [Memo], 9/6/1972
From Malek to Higby, RE Campaign trips. 4 pgs. [Subject: Campaign] [Memo], 9/8/1972
From Colson to MacGregor. RE Campaign major points. 2 pgs. [Subject: Campaign] [Memo], 9/9/1972
From Malek to Haldeman. RE Voter Bloc Progress and Plans report. 10 pgs. [Subject: Campaign] [Memo], 9/11/1972
From Strachan to Higby. RE NY Financial Community. 4 pgs. [Subject: Campaign] [Memo], 8/28/1972
From Strachan to Haldeman. RE McGovern's TV ads. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
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WHSF: Contested, 37-1
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WHSF: Contested, 37-1
description
This file contains:
American Political Report 4 pgs. [Subject: Campaign] [Report], 9/11/1972
Taling Paper for Political Meeting 1 pg. [Subject: Campaign] [Other Document], 9/14/1972
From Haldeman to Scali RE Liberals for Nixon. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Haldeman to Chapin RE VP Sandwich on McGovern. 1 pg. [Subject: Campaign] [Memo], 9/18/1972
1972 Electoral Vote Forecast. 1 pg. [Subject: Campaign] [Report], no date
From Howard to Strachan RE Attached Remarks of John Connally. 6 pgs. [Subject: Campaign] [Other Document], 9/16/1972
Remarks by John Connally. 8 pgs. [Subject: Campaign] [Other Document], no date
From Malek to President. RE Prelim Report on Canvass Kick Off. 4 pgs. [Subject: Campaign] [Memo], 9/16/1972
From Agnew to Stans. RE Fund Raising Breakfast. 2 pgs. [Subject: Campaign] [Letter], 9/15/1972
From Chapin to Bull, Parker, Walker. RE 1972 Presidential Campaign. 2 pgs. [Subject: Campaign] [Memo], 9/14/1972
From Chotiner to Haldeman. RE Bob Hill Comments. 1 pg. [Subject: Campaign] [Memo], 9/15/1972
From Higby to GS RE: Attached Memo Dividing McGovern from Local Democrat Campaigns. 2 pgs. [Subject: Campaign] [Memo], 7/26/1972
From Strachan to Colson. RE Attached memo-Thoughts on Post Convention. 6 pgs. [Subject: Campaign] [Memo], 7/22/1972
From Buchanan to Haldeman, Ehrlichman, Colson. RE Cammpaign issues. 5 pgs. [Subject: Campaign] [Memo], 9/13/1972
From Strachan to Higby. RE Attached memo Haldeman to Colson. 3 pgs. [Subject: Campaign] [Memo], 9/13/1972
Memo RE Campaign media. 2 pgs. [Subject: Campaign] [Memo], no date
From Haldeman to Strachan. RE California polling. 1 pg. [Subject: Campaign] [Memo], 9/16/1972
From MacGregor to Haldeman, Timmons, Chapin. RE Attached memo Shumway to Magruder. 2 pgs. [Subject: Campaign] [Memo], 9/11/1972
From Haldeman. RE Soviet commercial. 1 pg. [Subject: Foreign Policy] [Memo], 9/14/1972
From Magruder to Haldeman. RE Attached memos and requests. 11 pgs. [Subject: Campaign] [Memo], 8/8/1972
From Chotiner to Haldeman. RE Security arrangements. 3 pgs. [Subject: Campaign] [Memo], 8/28/1972
From Strachan to Haldeman. RE NY Financial Community. 3 pgs. [Subject: Campaign] [Memo], 8/22/1972
Notes on Campaign. 1 pg. [Subject: Campaign] [Other Document], no date
From Ellsworth to Magruder. RE Memo. 1 pg. [Subject: Campaign] [Letter], 8/3/1972
From Lasker to MacGregor. RE Leaders in Finance. 3 pgs. [Subject: Campaign] [Letter], 8/4/1972
From Ellsworth to Magruder. RE Wall Street for President. 1 pg. [Subject: Campaign] [Letter], 7/26/1972
From Bartels to Safire. RE Wall Street Committee. 1 pg. [Subject: Campaign] [Letter], 6/27/1972
From Ellsworth. RE Wall Street Committee. 3 pgs. [Subject: Campaign] [Memo], no date
From Shearer, Jr. to State Chairman. RE Campaign duties. 9 pgs. [Subject: Campaign] [Letter], 7/25/1972
From Reisner to Magruder. RE Campaign groups. 1 pg. [Subject: Campaign] [Memo], 7/21/1972
From Colson to Mitchell. RE Ellsworth. 1 pg. [Subject: Campaign] [Letter], 7/13/1972
From Strachan to Haldeman. RE NY Financial Communiity. 3 pgs. [Subject: Campaign] [Memo], 8/22/1972
Notes on campaign. 2 pgs. [Subject: Campaign] [Other Document], 8/20/1972
Democrats for Nixon Advertising Proposal. 8 pgs. [Subject: Campaign] [Other Document], 9/4/1972
From Malek. RE Military registration. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From Haldeman to MacGregor. RE Political Action. 7 pgs. [Subject: Campaign] [Memo], 7/25/1972
From MacGregor to Haldeman. RE Senior Advisors. 2 pgs. [Subject: Campaign] [Memo], 9/9/1972
From McGovern to President. RE POW ballots. 1 pg. [Subject: Campaign] [Letter], 9/11/1972
From Strachan to Higby. RE New Political Field Men. 2 pgs. [Subject: Campaign] [Memo], 8/20/1972
From MacGregor to Haldeman. RE Memo from Malek to MacGregor; Nixon-Griffin Organization. 9 pgs. [Subject: Campaign] [Memo], 9/12/1972
From Dent to Strachan. RE Sept. 12 primaries. 1 pg. [Subject: Campaign] [Memo], 9/13/1972
From Dent to President. RE Evaluation of primaries. 2 pgs. [Subject: Campaign] [Memo], 9/13/1972
From Chapin to Colson. RE Surrogate attack operation. 3 pgs. [Subject: Campaign] [Memo], 9/9/1972
From Chapin to Damgard. RE Conservative Party Convention. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Dent to Strachan. RE Primary update. 4 pgs. [Subject: Campaign] [Memo], 9/13/1972
From Strachan to Haldeman. RE Campaign Promotional Materials. 13 pgs. [Subject: Campaign] [Memo], 9/13/1972
From Collins to Haldeman. RE Evans- Novak Political Report. 4 pgs. [Subject: Campaign] [Memo], 9/12/1972
From Strachan to Magruder. RE Campaign Victory Plan. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Haldeman. RE Babbit in Arkansas race. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
From Higby to Buchanan. RE Shriver. 1 pg [Subject: Campaign] [Memo], 9/12/1972
From Strachan to Magruder. RE American Flag Lapel Pins. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Haldeman to Chapin. RE Young voters. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From Strachan to Haldeman. RE Pat Hunter and Barbara Franklin. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
From Amolsch to Failor. RE McGovern's Duluth appearance. 2 pgs. [Subject: Campaign] [Memo], 9/9/1972
From Rietz to Malek. RE August 12 Registration Drive Report. 5 pgs. [Subject: Campaign] [Memo], 8/31/1972
From Herringer to Haldeman. RE Evans and Novak column. 8 pgs. [Subject: Campaign] [Memo], 9/6/1972
From Malek to Higby, RE Campaign trips. 4 pgs. [Subject: Campaign] [Memo], 9/8/1972
From Colson to MacGregor. RE Campaign major points. 2 pgs. [Subject: Campaign] [Memo], 9/9/1972
From Malek to Haldeman. RE Voter Bloc Progress and Plans report. 10 pgs. [Subject: Campaign] [Memo], 9/11/1972
From Strachan to Higby. RE NY Financial Community. 4 pgs. [Subject: Campaign] [Memo], 8/28/1972
From Strachan to Haldeman. RE McGovern's TV ads. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
citationUrl
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
9/11/1972
Campaign
Report
American Political Report 4 pgs.
37
1
9/14/1972
Campaign
Other Document
Taling Paper for Political Meeting 1 pg.
37
1
9/12/1972
Campaign
Memo
From Haldeman to Scali RE Liberals for
Nixon. 1 pg.
37
1
9/18/1972
Campaign
Memo
From Haldeman to Chapin RE VP Sandwich
on McGovern. 1 pg.
Wednesday, April 22, 2015
Page 1 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
Campaign
Report
1972 Electoral Vote Forecast. 1 pg.
37
1
9/16/1972
Campaign
Other Document
From Howard to Strachan RE Attached
Remarks of John Connally. 6 pgs.
37
1
Campaign
Other Document
Remarks by John Connally. 8 pgs.
37
1
9/16/1972
Campaign
Memo
From Malek to President. RE Prelim Report
on Canvass Kick Off. 4 pgs.
37
1
9/15/1972
Campaign
Letter
From Agnew to Stans. RE Fund Raising
Breakfast. 2 pgs.
Wednesday, April 22, 2015
Page 2 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
9/14/1972
Campaign
Memo
From Chapin to Bull, Parker, Walker. RE
1972 Presidential Campaign. 2 pgs.
37
1
9/15/1972
Campaign
Memo
From Chotiner to Haldeman. RE Bob Hill
Comments. 1 pg.
37
1
7/26/1972
Campaign
Memo
From Higby to GS RE: Attached Memo
Dividing McGovern from Local Democrat
Campaigns. 2 pgs.
37
1
7/22/1972
Campaign
Memo
From Strachan to Colson. RE Attached
memo-Thoughts on Post Convention. 6 pgs.
37
1
9/13/1972
Campaign
Memo
From Buchanan to Haldeman, Ehrlichman,
Colson. RE Cammpaign issues. 5 pgs.
Wednesday, April 22, 2015
Page 3 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
9/13/1972
Campaign
Memo
From Strachan to Higby. RE Attached
memo Haldeman to Colson. 3 pgs.
37
1
Campaign
Memo
Memo RE Campaign media. 2 pgs.
37
1
9/16/1972
Campaign
Memo
From Haldeman to Strachan. RE California
polling. 1 pg.
37
1
9/11/1972
Campaign
Memo
From MacGregor to Haldeman, Timmons,
Chapin. RE Attached memo Shumway to
Magruder. 2 pgs.
37
1
9/14/1972
Foreign Policy
Memo
From Haldeman. RE Soviet commercial. 1
pg.
Wednesday, April 22, 2015
Page 4 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
8/8/1972
Campaign
Memo
From Magruder to Haldeman. RE Attached
memos and requests. 11 pgs.
37
1
8/28/1972
Campaign
Memo
From Chotiner to Haldeman. RE Security
arrangements. 3 pgs.
37
1
8/22/1972
Campaign
Memo
From Strachan to Haldeman. RE NY
Financial Community. 3 pgs.
37
1
Campaign
Other Document
Notes on Campaign. 1 pg.
37
1
8/3/1972
Campaign
Letter
From Ellsworth to Magruder. RE Memo. 1
pg.
Wednesday, April 22, 2015
Page 5 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
8/4/1972
Campaign
Letter
From Lasker to MacGregor. RE Leaders in
Finance. 3 pgs.
37
1
7/26/1972
Campaign
Letter
From Ellsworth to Magruder. RE Wall
Street for President. 1 pg.
37
1
6/27/1972
Campaign
Letter
From Bartels to Safire. RE Wall Street
Committee. 1 pg.
37
1
>
Campaign
Memo
From Ellsworth. RE Wall Street
Committee. 3 pgs.
37
1
7/25/1972
Campaign
Letter
From Shearer, Jr. to State Chairman. RE
Campaign duties. 9 pgs.
Wednesday, April 22, 2015
Page 6 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
7/21/1972
Campaign
Memo
From Reisner to Magruder. RE Campaign
groups. 1 pg.
37
1
7/13/1972
Campaign
Letter
From Colson to Mitchell. RE Ellsworth. 1
pg.
37
1
8/22/1972
Campaign
Memo
From Strachan to Haldeman. RE NY
Financial Communiity. 3 pgs.
37
1
8/20/1972
Campaign
Other Document
Notes on campaign. 2 pgs.
37
1
9/4/1972
Campaign
Other Document
Democrats for Nixon Advertising Proposal.
8 pgs.
Wednesday, April 22, 2015
Page 7 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
9/6/1972
Campaign
Memo
From Malek. RE Military registration. 1 pg.
37
1
7/25/1972
Campaign
Memo
From Haldeman to MacGregor. RE Political
Action. 7 pgs.
37
1
9/9/1972
Campaign
Memo
From MacGregor to Haldeman. RE Senior
Advisors. 2 pgs.
37
1
9/11/1972
Campaign
Letter
From McGovern to President. RE POW
ballots. 1 pg.
37
1
8/20/1972
Campaign
Memo
From Strachan to Higby. RE New Political
Field Men. 2 pgs.
Wednesday, April 22, 2015
Page 8 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
9/12/1972
Campaign
Memo
From MacGregor to Haldeman. RE Memo
from Malek to MacGregor; Nixon-Griffin
Organization. 9 pgs.
37
1
9/13/1972
Campaign
Memo
From Dent to Strachan. RE Sept. 12
primaries. 1 pg.
37
1
9/13/1972
Campaign
Memo
From Dent to President. RE Evaluation of
primaries. 2 pgs.
37
1
9/9/1972
Campaign
Memo
From Chapin to Colson. RE Surrogate attack
operation. 3 pgs.
37
1
9/12/1972
Campaign
Memo
From Chapin to Damgard. RE Conservative
Party Convention. 1 pg.
Wednesday, April 22, 2015
Page 9 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
9/13/1972
Campaign
Memo
From Dent to Strachan. RE Primary update.
4 pgs.
37
1
9/13/1972
Campaign
Memo
From Strachan to Haldeman. RE Campaign
Promotional Materials. 13 pgs.
37
1
9/12/1972
Campaign
Memo
From Collins to Haldeman. RE Evans-
Novak Political Report. 4 pgs.
37
1
9/12/1972
Campaign
Memo
From Strachan to Magruder. RE Campaign
Victory Plan. 1 pg.
37
1
9/11/1972
Campaign
Memo
From Haldeman. RE Babbit in Arkansas
race. 1 pg.
Wednesday, April 22, 2015
Page 10 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
9/12/1972
Campaign
Memo
From Higby to Buchanan. RE Shriver. 1 pg.
37
1
9/12/1972
Campaign
Memo
From Strachan to Magruder. RE American
Flag Lapel Pins. 1 pg.
37
1
9/12/1972
Campaign
Memo
From Haldeman to Chapin. RE Young
voters. 1 pg.
37
1
9/11/1972
Campaign
Memo
From Strachan to Haldeman. RE Pat Hunter
and Barbara Franklin. 1 pg.
37
1
9/9/1972
Campaign
Memo
From Amolsch to Failor. RE McGovern's
Duluth appearance. 2 pgs.
Wednesday, April 22, 2015
Page 11 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
8/31/1972
Campaign
Memo
From Rietz to Malek. RE August 12
Registration Drive Report. 5 pgs.
37
1
9/6/1972
Campaign
Memo
From Herringer to Haldeman. RE Evans and
Novak column. 8 pgs.
37
1
9/8/1972
Campaign
Memo
From Malek to Higby, RE Campaign trips.
4 pgs.
37
1
9/9/1972
Campaign
Memo
From Colson to MacGregor. RE Campaign
major points. 2 pgs.
37
1
9/11/1972
Campaign
Memo
From Malek to Haldeman. RE Voter Bloc
Progress and Plans report. 10 pgs.
Wednesday, April 22, 2015
Page 12 of 13
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
37
1
8/28/1972
Campaign
Memo
From Strachan to Higby. RE NY Financial
Community. 4 pgs.
37
1
9/11/1972
Campaign
Memo
From Strachan to Haldeman. RE
McGovern's TV ads. 1 pg.
Wednesday, April 22, 2015
Page 13 of 13
The
Vol. I, No. 25
September 11, 1972
American
Kevin Phillips, Editor
Political
Published by the American Political Research Corporation
4720 Montgomery Avenue
Bethesda, Maryland 20014
Telephone (301) 654-4990
Report
In the eight weeks since George McGovern's nomination, he has slipped
from a 16% Gallup Poll lag to a 34% deficit. With just eight weeks remaining
until Election Day, Washington observers of both parties are now discounting
the possibility that the South Dakota Senator can adequately turn things around.
Note that during a comparable eight-week period, Democratic comeback campaigners
Harry S. Truman and Hubert Humphrey had both begun to gain ground in Gallup
trial heats. Under these circumstances, political attention is shifting to sev-
eral consequential questions: 1) Can the Republicans capture Congress? 2) Who
will control the wreckage of the Democratic Party? 3) Can the GOP actually forge
that new majority? 4) Is the South going over to the GOP? 5) Will 1973 bring a
new era of government social and fiscal restraint?
AROUND THE WHITE HOUSE
While Richard Nixon's pledge of no new taxes (linked to Congress hold-
ing the spending line) is campaign oratory, in light of changing public atti-
tudes (see Special Survey) it may be more realizable than experts generally be-
lieve. Analysts who believe that social spending needs will mandate new taxes
are paying insufficient attention to public opinion's strong shift away from the
expensive social adventurism of the Sixties. Sharp Democratic VS. GOP differ-
ences on this issue could turn out to be one of the most important denominators
of the election and progenitors of 1973 policy.
Discount speculation over feuding between the White House and the Com-
mittee to Re-Elect the President because the Committee is not in a position to
"feud" over anything important. Since the resignation of John Mitchell, control
of the campaign has firmly passed to the White House -- and now this means the
President himself (via chief agents Bob Haldeman and Chuck Colson).
After a quarter-century of politicking, RMN is not going to pass up
the chance to engrave his own initials on the biggest triumph of his career --
no way. Colson's strategic emergence is proof of the pudding. If Haldeman is
the President's political managerial arm, Colson is his swordarm -- the senior
White House staffer who best shares the President's gut approach to politics.
Hatchetry is only one ingredient. Like RMN, Colson is a skilled lone wolf per-
sonally committed to supplanting today's fashionable Liberal Establishment with
a "new majority." (Part of his increased influence comes from the fact that his
long-recommended constituencies -- Catholics, blue-collar workers and ethnics --
have now, along with Harry Dent's Dixie, become the targets of the New Major-
ity.) Colson's presence is more likely to be felt in these ways than in hatch-
etry, where any failures could boomerang against him because of his reputation.
Nor does the prospect that the President will wade into October battle neces-
sarily spell trouble for the GOP if he uses his high visibility to draw impor-
tant issue distinctions and avoids the 1-Am-The-President tactics and overly
harsh rhetoric of 1970.
1972. Published biweekly by the American Political Research Corporation at $85 a year. Reproduction or quotation without specific permission is prohibited by law.
what he mean
by this ?
CAMPAIGN 1972
At the risk of overemphasizing the theoretical forest and paying too
little attention to the trees of individual situations, the most important facet
of the 1972 election is whether the indicated Nixon victory is going to trigger
a political re-alignment that will affect everything from congressional commit-
tee structures to interest rates and defense spending.
Conservative Democrats hold the key, and in this connection, the in-
credible staff bungling and disintegration of the McGovern campaign apparatus
may actually serve to arrest re-alignment. As his poll ratings dip, his staff
disintegrates and his own image of incompetence grows, McGovern's candidacy is
seeming -- to many Democrats -- more and more like an unfortunate aberration
from which the party can turn away after November's slaughter. This sort of
attitude, among George Wallace and others, will retard Dixie shifts to the GOP.
Republican hopes will be better fulfilled if the McGovernites can reduce their
poll deficit to 20% and consolidate their intra-party position.
Just how strong President Nixon's poll situation is can be best illus-
trated by the comparative post-convention Gallup Poll data of previous election
winners:
August
Election
Candidate (Year)
Heats
September
October
November
Range
Result
Truman (1948)
37%
36.5%
39%
44.5%
(37-44.5%)
49.6%
Eisenhower (1952)
47
55
50
47.5
47
(47-55)
55.1
Eisenhower (1956)
52
52
52
51
57
(51-57)
57.4
Kennedy (1960)
44
47
48
49
49
51
49
(44-51)
49.6
Johnson (1964)
59
65
65
62
64
61
(59-65)
61.5
Nixon (1968)
45
43
43
44
44
42
43
(42-45)
43.4
Nixon (1972)
57
64
?
?
?
?
?
As the chart shows, candidates pretty quickly stake out a "range" in
the Gallup Poll, and they usually finish somewhere in the middle of it.
Further prediction of a Nixon victory in the 57% to 64% range comes
from the pattern of the 1970 off-year congressional results. During the last
fifty years, whenever a party in the White House has lost less than 20 House and
Senate seats in its midterm elections, it has gone on to win a landslide re-
election. The best off-year showing was FDR's in 1934, when the Democrats actu-
ally gained in Congress. Next came the Democrats' very small losses in 1962,
followed by the second biggest presidential landslide. The 1926 and 1954 off-
year elections (small GOP losses) were followed by the GOP landslides of 1928
and 1956. The 1970 results, third best of the last half-century, add up this
way: a net GOP loss of 7 House and Senate seats, suggesting a major 1972 land-
slide midway between those of 1928 and 1956 (58.2% and 57.4%) and that of 1964
(61.5%). If it works, will it be an interesting coincidence or an extraordinar-
ily useful yardstick?
Exactly how many states McGovern will carry in November remains iffy,
but here is APR's earliest-in-print (April 10) profile of a Nixon V. McGovern
landslide: Sure McGovern -- District of Columbia; leaning McGovern -- Massachu-
setts, Hawaii; doubtful Rhode Island, West Virginia; the rest leaning or safe
for Nixon. As of today, we shift Hawaii and West Virginia to leaning Nixon;
otherwise, things don't look too different.
2
DIXIE: LINCHPIN OF THE NEW POLITICS
After years of being the national dungheap and punching bag, the Old
Confederacy is finally coming into its own. On September 2, Business Week gave
its front cover to "The new rich South - Frontier for economic growth in the
Seventies," and Dixie is also clearly emerging as the pivotal political battle-
ground of the 1972 election. As the South opts, so will go the nation. If Dix-
ie elects two or three new Republican Senators, control of the Senate will prob-
ably change, and conceivably the House might follow. Congressional upheaval, in
turn, will promote further re-alignment of conservative Southerners. Here are
the key considerations shaping events below the Mason-Dixon Line: 1) Are South-
ern conservatives shifting to the GOP? 2) Has the national Democratic Party
moved too irretrievably leftward for Dixie? 3) Are Southern state Democratic
parties also in the midst of ideo-racial upheaval? 4) Will the trend go far
enough this year to tilt Congress?
1) Beyond any doubt, Dixie conservatives are shifting. A new poll in
Mississippi shows the GOP pulling ahead in party identification, and in Tennes-
see's August primary, more whites appear to have voted in the Republican contest
than in the Democratic fight. Blacks, meanwhile, are consolidating their Demo-
cratic position.
2) APR believes that the national Democratic Party has moved too far
left for Dixie even if McGovern is clobbered and moderates recover some ground.
Whatever happens to McGovern, the national Democratic Party is moving onto a
youth-minorities-middle-class professional base that will not square with South-
ern ideology. If George Wallace thinks otherwise, he is pursuing a will o' the
wisp.
3) State Democratic parties are also in flux leftward. Even in the
bad year of 1970, most Southern GOP statewide candidates garnered over 40% of
the vote, carrying the middle-class precincts almost everywhere. In turn, the
Democratic coalition is becoming one of blacks, low-income whites and some sub-
urban liberals, and party officeholders accordingly are becoming more liberal.
While most Southern Democrats still have moderate-to-conservative records, black
influence is on the uptrend, and should pull the Democrats further left -- weak-
ening remaining white support -- even as prosperity expands the middle-class
(and presumably strengthens its GOP outlook). A Dixie boom in the Seventies
will accelerate black gains in the Democratic Party and GOP gains among the pop-
ulation as a whole. Majority coalitions of blacks and low-income whites are un-
likely because black assertiveness (still to be felt) will demand too great a
voice for most whites to accept.
4) Whether or not Congress tips this year could be the key. If Geor-
gia, Louisiana and Alabama voters demonstrate the shifting party identification
hinted in paragraph one, the GOP could capture the Senate. Southern Democratic
seniority rests with a few men like Long (La.), Eastland and Stennis (Miss.),
Sparkman (Ala.), McClellan (Ark.), and Talmadge (Ga.). When they leave or die,
Dixie will have no power left on the Democratic side because the new Southern
Democrats (Bentsen, Hollings, Chiles, Spong, etc.), besides being more liberal,
lack seniority to accede to chairmanships in less than 10 or 15 years. Thus,
there is no percentage in the South electing new Democrats to the Senate: the
opportunity lies in electing new Republicans and coupling it with a switch of
Virginia's Byrd plus committee chairmen Long, McClellan and Talmadge. But
these factors may not be realized below the Mason-Dixon Line, especially with
Wallace and others talking about a reconstituted post-McGovern Democratic Party.
Dixie's 1972 decision is still a questionmark -- and the pivotal one.
3
A NIXON MARKET?
During the next seven weeks, politicians ought to join Wall Streeters
in keeping a close eye on the Dow Jones Industrial Average. Even though sophis-
ticates may find other averages more indicative, whether or not the Dow cracks
1000 this fall could be a question of great political (and subsequently econom-
ic) importance. Should the Dow break 1000, it should trigger major headlines
and consumer/investment confidence among America's 26,000,000 shareholders, who
regard it as the key barometer. If so, President Nixon's re-election campaign
could benefit substantially. (In the last six years, the D-J has made several
attempts at the 1000 mark, always falling short. The closest came in 1966, just
as the effects of the war in Vietnam were beginning to be felt.)
But while the Dow will influence politics, the reverse is also true.
Past patterns suggest that presidential years affect the behavior of the Dow.
Some of this year's effects have been obvious. Market slippage from late May to
early July was caused by "McGovern Market" fear of the South Dakotan's surge to
the political forefront. Since mid-July, President Nixon's lengthening poll
leads have brought the Dow from the 915 range to the 950-975 range. Will it go
over the top? Data from previous years laid out in Yale Hirsch's "Stock Trad-
er's Almanac" (Enterprise Publications) suggests that it should.
Looking at the 12 elections since 1900 in which the party in the White
House has retained power, 11 have seen the Dow industrial stock average mean for
November exceed the mean for September. Putting it more simply, September and
October of such years have usually been a good two-month market period. (When
the party in power is losing, these two months have typically turned in a net
loss.)
However, while the Dow usually `rises during the September-October
period prior to an incumbent's re-election, the recent pattern is for a decline
to follow in November. Since 1948, the market has declined in the day, week and
month following the re-election of an incumbent (Truman, Eisenhower and John-
son). In contrast, for all years between 1951 and 1971, September and October
on average constitute a period of virtually no net market advance, while the
following two-month period is the typical year's best. Thus, the re-election of
an incumbent seems to change the regular pattern. If the President appears
clearly ahead during the autumn, the market anticipates his re-election, and
November's usual gain is speeded up. Based as it is on sketchy and limited da-
ta, this hypothesis cannot be given much stature, yet there is other evidence
that market highs tend to relate to Election Day. According to market analyst
George Lindsay, "important market peaks have often occurred close to a presiden-
tial election There have been 18 presidential elections in this century, and
an important market peak came close to six of them. That's not frequent enough
to let us forecast a top on this basis alone. But if some other approach calls
for a high around election time, the record shows that such a combination has
occurred often enough to make it a reasonable expectancy."
Given the Nixon landslide shaping up, and the general identification
of investors with Nixon rather than McGovern policies, the September-October
period ought to live up to precedent with a good market spurt. Any fair-sized
spurt would put the Dow over 1000 and trigger a major confidence crest probably
pulling the Dow up to 1050-1100 and surrounding the President with a rosy pre-
election aura of economic optimism. This, in turn, would increase the chances
of a Nixon landslide big enough to bring about the anti-inflationary policies
necessary to make the economy live up to hopes.
4
TALKING PAPER FOR POLITICAL MEETING
RE: Advertising, Vice President
Advertising Budget
Stans has approved advertising expenditures totalling
3,000 for the entire campaign, indicating he may
approve on a week by week basis expenditures up to
6,300. The Peter Dailey recommended budget is 11,200.
The pressure on the advertising budget has increased
with the DFN opinion that DFN will raise no money for
its own advertising.
Vice President
Who is to be his primary contact for the campaign?
The current system is an informal Colson/Buchanan
Strachen
contact. Art Sohmer is asking what the system of
information support and prime contact is.
When should he see the November Group and DFN advertising?
How do we explain the fact that "Agnew" is not mentioned
in any of the currently planned TV and newspaper ads?
Senate Races
Did the President commit 500 in financial support to
Senator Dominick at the Leadership Meeting? If so,
who is going to tell Stans? Once the money is raised
who decides how it is to be spent?
GS
9/14/72
September 12, 1972
MEMORANDUM FOR:
JOHN SCALI
FROM:
H. R. HALDEMAN
I read with interest your recent Liberals for Nixon memorandum.
As you know, we're doing everything to keep the President's cam-
paigning in perspective. On your suggestion that the President
have an interview with a known reporter for a Liberal publication
or have a speech especially directed at that segment of the voting
public, I would only say that he just did one with Pat Moynihan.
Beyond that, I wonder If it isn't possible for others within the
Administration to move the line you suggest with almost equal
effectiveness to an actual Presidential interview.
Would you please get together with Len Garment and develop a
scenario of what we can get others doing within the intellectual
community. At this point in time, this is the key to the success
we'll have with this group.
ce: Len Garment
HRH:LH:mco
ADMINISTRATIVELY CONFIDENTIAL
September 18, 1972
MEMORANDUM FOR:
DWIGHT CHAPIN
FROM:
H. R. HALDEMAN
SUBJECT:
Vice President's Sandwich
Schedule on McGovern
Last week the Vice President appeared in New York City
on Wednesday, September 13. McGovern was also in New
York City that day. That was the only successful Vice
Presidential sandwich of McCovern.
This week the Vice President and McGovern are scheduled
to be in Columbus on Wednesday, September 20. That seems
to be the only "sandwich" event.
Can we do better than once a week?
HRH/GS/jb
MS
1972 ELECTORAL VOTE FORECAST
ESTIMATED
ELECTORAL
NIXON
VOTE
our per Sept 12, 1972
PERCENTAGE
TOTALS
STATES
(9) Alabama
(7) Mississippi
( 6) Arizona
(5) Nebraska
66.1% and over
103
(17) Florida
(13) North Carolina
(12) Georgia
( 8) South Carolina
( 4) Idaho
(12) Virginia
(10) Louisiana
( 6) Arkansas
( 8) Oklahoma
( 7) Colorado
( 6) Oregon
(13) Indiana
(10) Tennessee
61.1% to 66.0%
112
(8) Iowa
(26) Texas
(7) Kansas
(4) Utah
(4) Montana
( 3) Vermont
( 4) New Hampshire
( 3) Wyoming
( 3) North Dakota
( 3) Alaska
(10) Minnesota
(45) California
(12) Missouri
(8) Connecticut
(3) Nevada
56.1% to 61.0%
220
( 3) Delaware
(17) New Jersey
(26) Illinois
(4) New Mexico
(9) Kentucky
(25) Ohio
( 4) Maine
( 9) Washington
(10) Maryland
(11) Wisconsin
(21) Michigan
(41) New York
51.1% to 56.0%
74
(27) Pennsylvania
( 6) West Virginia
( 3) District of Columbia
( 4) Rhode Island
51% or less
29
( 4) Hawaii
( 4) South Dakota
(14) Massachusetts
538
Opinion Research Corporation
Princeton, New Jersey
Date: 9/16/72
TO:
GORDON STRACHAN
FROM:
DICK HOWARD
For Your Information
FOR RELEASE AT 6:00 P.M. EDT
SATURDAY, SEPTEMBER 16, 1972
CONTACT: George Christian
202 785-9500
REMARKS OF JOHN B. CONNALLY
MUTUAL BROADCASTING SYSTEM, SEPTEMBER 16, 1972
Let me begin by thanking Mutual Broadcasting System for
providing this time to respond to an earlier political speech
delivered by Senator McGovern on August 8. At that time,
Senator McGovern took advantage of the free time offered him
by the major broadcasting networks to announce his second
nominee for Vice President and to make a partisan political
speech attacking President Nixon.
My purpose today is to answer that partisan attack with
a bipartisan appeal.
I am not a Republican -- in fact, I am a life-long, active
Democrat. I am proud of my party, of what it has done for
America and of what it stands for with the American people.
I
believe in its traditions, and the leadership it has produced
in my lifetime.
But a political party is either the beneficiary of its
leadership or the victim. Throughout most of its history the
Democratic Party has benefitted from its leadership. In 1972
it has become the victim.
Senator McGovern and his associates have made it clear
that they cannot lead a united party -- and certainly cannot
be relied on to lead a united America.
Far from becoming a more open party in which all can
participate, the Democratic Party under Senator McGovern has
become an ideological machine closed to millions of Americans
who have been loyal and steadfast Democrats all their lives.
This year, I am absolutely convinced that it is in the
best interest of this country to re-elect President Richard
Nixon. Millions of other Democrats all over America are also
supporting the President.
Our support of President Nixon does not involve in any
way the campaigns of Democratic candidates who are running
for state, local and congressional offices across the Nation.
But when it comes to the Presidency of the United States --
when it comes to choosing the man who must lead us all through
2
the next four challenging years --- we cannot afford to settle
for second best.
We cannot afford to put party before country.
As the late Adlai Stevenson so wisely said, "If the voters
ever stop looking at the record and the character of the
candidates and look only at the party label, it will be a sad
day for democracy. 11
Governor Stevenson made that statement in a political
speech during his own campaign as Democratic nominee for
President in 1956.
My fellow Americans, we are at a crucial time in our history.
Great decisions will have to be made in the next four years that
will influence the course of our Nation and the world for years
to come.
The next President of the United States may have it in
his power to create a generation of peace for us all; to build
on the progress for peace that President Nixon has made in
Peking, in Moscow and in capitals around the world.
But to do this, the next President will have to be a man
that other nations can trust and respect.
And he will have to stand for policies and programs that
will keep America strong and healthy -- militarily, economically,
and morally
This cannot be done by a man who advocates weakening our
defenses.
This cannot be done by a man who, whatever his good
intentions, cannot make up his mind about where he stands on
economic and social issues.
This cannot be done by a man who spends much of his time
maligning his own country instead of condemning the crimes and
brutality of our foes.
The next President of the United States must be a man who
not only has good intentions, but good sense as well.
He must be able to perform as well as to promise.
Five American Presidents -- Roosevelt, Truman, Eisenhower,
Kennedy and Johnson --- believed our country must have a strong
defense if we were to have any hope of an enduring peace.
3
President Nixon has kept us on this wise course. George
McGovern has demonstrated that he will not.
Five American Presidents gave people the world over the
only beacon of hope for freedom and safety in the atomic age.
President Nixon has kept that commitment. George NcGovern
has demonstrated that he will not.
Five American Presidents held fast to the belief that the
United States should not become a second-class power.
President Nixon has reconfirmed that basic principle of
foreign policy. George McGovern has demonstrated that he will
not.
My friends, it's frequently tough to be number one.
But for a democracy, it's frightening and dangerous to be
number two.
Senator McGovern proposes that our defense budget be cut
by thirty-two billion dollars. He wants to cut our Air Force
by one-third, our Navy by one-quarter, our aircraft carriers
from 16 down to 6, our Marines by a third. This is not trim-
ming the fat. It's cutting out the muscle.
President Nixon has done more to improve this country's
foreign policy than any President in modern times. He has
opened the lines of communication with China and Russia. He
has reached a nuclear arms agreement with Russia -- not by
begging on his knees, but by negotiating as the President of
the greatest country in the world.
This is the kind of leadership America needs today, and I
have reached the inescapable conclusion that Senator McGovern
and the men around him just cannot give us that kind of leadership.
That is why I, as a Democrat, am making this bipartisan
appeal to other Democrats and Independents across the country
to join with me in working to re-elect a man who has proven
that he can do the job -- President Richard Nixon.
Many of you may not agree with every policy of the Nixon
Administration on every issue, large and small, that faces
the Nation.
Neither do I.
But in a Presidential election, it is our duty to choose
the best man; to weigh the character and qualifications of both
candidates and decide which one comes closest to our ideals and
traditions as Americans.
4
President Nixon has earned the confidence of the American
people.
He has worked for peace and worked for prosperity with
calmness and skill.
His policies have cut the rate of inflation in half at
home and brought more than half a million of our fighting men
back from war overseas.
He has held to the high road while his opponents have
resorted to name calling and scare tactics in their efforts
to garner votes.
As a young Democrat, I can remember the way that Franklin
Roosevelt restored confidence and strength to a troubled
America, and gave us inspiring leadership in wartime.
I took pride in the leadership of President Harry S Truman,
who kept America strong and did not flinch from making the hard
decisions a President must make every day. And I supported
President Truman in 1948 while George McGovern was a delegate to
the convention of the Progressive Party headed by Henry Wallace.
I had the privilege of serving in the administration of
President John Kennedy, another great Democrat who had to make
tough decisions, and who never for a moment advocated retreat,
surrender or a weakened America.
And I still cherish my longstanding friendship with another
great Democratic statesman whom it has been my privilege to know
and to serve, former President Lyndon Baines Johnson.
Each of these men had a different style, a different tone of
leadership. But each of them made me proud to be a Democrat, and
more important than that proud to be an American.
I am still proud of my party and my country, but this year
I am convinced that I can best serve both by voting to re-elect
President Nixon. As John Kennedy said, "Sometimes party loyalty
asks too much.
"
In a few weeks the most important decision in the world
this year will be made.
It will not be made by statesmen at some faraway conference
not by the wealthy and the mighty in some board room and
not
by
a handful of power brokers in some political gathering.
It will be made by the American voters on November the 7th,
when we will elect a President of the United States -- and that
decision which we will make is the most important decision this
year anywhere on earth.
5
By our votes, we will confirm or deny what America stands for
we will determine where America must go in these critical and
dangerous days ahead.
There is a philosophy espoused by some in this land that
America should be ashamed of its wealth, ashamed of its growth,
ashamed of its strength.
I believe that most Americans reject that philosophy. With
all of our frailities and shortcomings, we Americans have never
shirked responsibility. We have not lost our way. To the
contrary, vie have created a system and a form of government that
has fed better, fed more, housed better, housed more, clothed
better, clothed more, given our people more time and more
leisure and more freedom than any other system ever devised
by man in the history of the world.
If you agree with us that President Nixon is the man to
lead the United States and the world during the next four
years
and that our country should always be put before
political party
then I hope you will write US.
John Connally, Democrats for Nixon, Madison Office Building,
Washington, D.C.
Thank you very much.
SUGGESTED REMARKS, MUTUAL EQUAL TIME OFFER
5ystem
Let me begin by thanking Mutual Broadcasting(for providing
this equal time to respond to an earlier political speech delivered
by Senator McGovern on August 8. At that time, Senator McGovern
took advantage of the free time offered him by the major broadcasting
networks to announce his second nominee for Vice President and to
make a partisan political speech attacking President Nixon.
My purpose today is to answer that partisan attack with a
bipartisan appeal.
I am not a Republican -- in fact, I am a life-long, active
Democrat. I am proud of my party, of what it has done for
America and of what it stands for with the American people. I
believe in its traditions, and the leadership it has produced in
my lifetime.
But a political party is either the beneficiary of its leadership
or the victim. Throughout most of its history the Democratic
Party has benefitted from its leadership. In 1972 it has become
the victim.
Senator McGovern and his associates have made it clear
that they cannot lead a united party -- and certainly cannot be
relied on to lead a united America.
Far from becoming a more open party in which all can
participate, the Democratic Party under Senator McGovem has
become
2
become an ideological machine closed to millions of Americans who
have been loyal and steadfast Democrats all their lives.
This year, I am absolutely convinced that it is in the best
interest of this country to re-elect President Richard Nixon.
Millions of other Democrats all over America are also supporting
the President.
Our support of President Nixon does not involve in any way
the campaigns of Democratic candidates who are running for state,
local and congressional offices across the Nation.
But when it comes to the Presidency of the United States --
when it comes to choosing the man who must lead us all through the
next four challenging years -- we cannot afford to settle for second best.
We cannot afford to put party before country.
As the late Adlai Stevenson SO wisely said, "If the voters ever
stop looking at the record and the character of the candidates and
look only at the party label, it will be a sad day for democracy. "
Governor Stevenson made that statement in a political speech
during his own campaign as Democratic nominee for President in 1956.
My fellow Americans, we are at a crucial time in our history.
Great decisions will have to be made in the next four years that
will influence the course of our Nation and the world for years to come.
The next President of the United States may have it in his
power to create a generation of peace for us all; to build on the
3
progress for peace that President Nixon has made in Peking, in
Moscow and in capitals around the world.
But to do this, the next President will have to be a man that
other nations can trust and respect.
And he will have to stand for policies and programs that will
keep America strong and healthy -- militarily, economically, and
morally.
This cannot be done by a man who advocates weakening our
defenses.
This cannot be done by a man who, whatever his good intentions,
cannot make up his mind about where he stands on economic and
social issues.
This cannot be done by a man who spends much of his time
maligning his own country instead of condemning the crimes and
brutality of our foes.
The next President of the United States must be a man who not only
has netrojust good intentions, but good sense as well.
He must be able to perform as well as to promise.
Five American Presidents -- Roosevelt, Truman, Eisenhower,
Kennedy and Johnson -- believed our country must have a strong
defense if we were to have any hope of an enduring peace.
President Nixon has kept us on this wise course. George
McGovern has demonstrated that he will not.
Five American
4
Five American Presidents gave people the world over the only
beacon of hope for freedom and safety in the atomic age.
President Nixon has kept that commitment. George McGovern
has demonstrated that he will not.
Five American Presidents held fast to the belief that the United
States should not become a second-class power.
President Nixon has reconfirmed that basic principle of foreign
policy. George McGovern has demonstrated that he will not.
My friends, it's frequently tough to be number one.
But for a democracy, it's frightening and dangerous to be number
two.
Senator McGovern proposes that our defense budget be cut by
thirty-two billion dollars. He wants to cut our Air Force by one-third,
our Navy by one-quarter, our aircraft carriers from 16 down to 6,
our Marines by a third. This is not trimming the fat. It's cutting
out the muscle.
President Nixon has done more to improve this country's
foreign policy than any President in modern times. He has opened
the lines of communication with China and Russia. He has reached
a nuclear arms agreement with Russia -- not by begging on his knees, but
by negotiating as the President of the greatest country in the world.
This is the kind of leadership America needs today, and I
have reached the inescapable conclusion that Senator McGovern and
the men
5
the men around him just cannot give us that kind of leadership.
That is why I, as a Democrat, am making this bipartisan appeal
to other Democrats and Independents across the country to join with
me in working to re-elect a man who has proven that he can do the
job -- President Richard Nixon.
Many of you may not agree with every policy of the Nixon
Administration on every issue, large and small, that faces the Nation.
Neither do I.
But in a Presidential election, it is our duty to choose the best
man; to weigh the character and qualifications of both candidates
and decide which one comes closest to our ideals and traditions as
Americans.
President Nixon has earned the confidence of the American
people.
He has worked for peace and worked for prosperity with
calmness and skill.
His policies have cut the rate of inflation in half at home and
brought more than half a million of our fighting men back from war
overseas.
He has held to the high road while his opponents have
resorted to name calling and scare tactics in their efforts to
garner votes.
As a young Democrat, I can remember the way that Franklin
Roosevelt restored confidence and strength to a troubled America,
6
and gave us inspiring leadership in wartime.
I took pride in the strong leadership of President Harry S Truman,
who kept America strong and did not flinch from making the hard
decisions a President must make every day. And I supported President
Truman in 1948 while George McGovern was a delegate to the convention
of the Progressive Party headed by Henry Wallace.
I had the privilege of serving in the administration of President
John Kennedy, another great Democrat who had to make tough decisions,
and who never for a moment advocated retreat, surrender or a
weakened America.
And I still cherish my longstanding friendship with another
great Democratic statesman whom it has been my privilege to know
and to serve, former President Lyndon Baines Johnson.
Each of these men had a different style, a different tone of
leadership. But each of them made me proud to be a Democrat,
and more important than that -- proud to be an American.
I am still proud of my party and my country, but this year
I am convinced that I can best serve both by voting to re-elect
President Nixon. As John Kennedy said, "Sometimes party loyalty
asks too much. "
In a few weeks the most important decision in the world this
year will be made.
It will
7
It will not be made by statesmen at some faraway conference
not by the wealthy and the mighty in some board room
and not by
a handful of power brokers in some political gathering.
It will be made by the American voters on November the 7th,
when we will elect a President of the United States -- and that
decision which we will make is the most important decision this
year anywhere on earth.
By our. votes, we will confirm or deny what America stands for
we will determine where America must go in these critical and
dangerous days ahead.
There is a philosophy espoused by some in this land that
America should be ashamed of its wealth, ashamed of its growth,
ashamed of its strength.
I believe that most Americans reject that philosophy. With
all of our frailities and shortcomings, we Americans have never
shirked responsibility. We have not lost our way. To the contrary,
we have created a system and a form of government that has fed
better, fed more, housed better, housed more, clothed better,
clothed more, given our people more time and more leisure and
more freedom than any other system ever devised by man in the
history of the world.
If you agree with us that President Nixon is the man to lead
the United States and the world during the next four years
and
that
8
that our country should always be put before political party
then I
hope you will write us.
John Connally, Democrats for Nixon, Madison Office Building,
Washington, D.C.
Thank you very much.
Commillee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 16, 1972
MEMORANDUM FOR:
THE PRESIDENT
FROM:
FREDERIC V. MALEK
SUBJECT:
Preliminary Report on Canvass Kick Off
As you know, the purpose of the Canvass Kick Off was to generate local
publicity in fifty major media markets for our door-to-door canvass effort
to find your supporters so that they can be turned out on election day.
Hopefully, the end product of the day will be major stories in the local
media which will generate campaign enthusiasm locally, dignify the role of
the volunteer, and assist in our volunteer recruitment efforts. To do
this, we sent our strongest surrogates into the field to canvass with the
local organizations and limited their exposure to the canvass kick off.
We now have preliminary reports from most of the kick off cities and the
results are better than our expectations.
1.
We had good canvassing in all fifty cities. The average number
of canvassers going door to door was over 200. Most headquarters
had a much larger crowd to meet the surrogate than the number of
canvassers who actually hit the streets. In summary, we estimate
that over 10,000 volunteers canvassed door to door in the fifty
cities. They will have visited over 400,000 households and reached
over 1,000,000 persons by the end of the day. These figures do not
include the turn-out for the many other cities which kicked off their
canvasses without the surrogates. While we have no record of past
efforts, I expect that today's canvass will surpass any one day
canvass ever operated in a Presidential campaign.
2. The crowds were enthusiastic with no exceptions.
3. There was excellent press coverage; with rare exceptions there
was at least one TV camera crew and in most cases, two or three.
Only Trenton (Rumsfeld) and Houston (Kemp) had no TV coverage.
The writing press was well represented.
4.
The surrogates seem to have enjoyed themselves; our advancemen
have yet to report an unhappy surrogate.
5.
Many warm human interest type stories came out of the canvass. (I
will outline them later.)
- 2 -
6. There were few problems - Senator Taft was fogged in on the
Cincinnati runway and was not able to get to Bergen County, New
Jersey for the kick off. Senator Cook was rained out in Nashville.
7.
The First Family events went well according to our preliminary
reports.
a.
Mrs. Nixon, accompanied by Governor Rockefeller and Senators
Javits and Buckley, kicked off the canvass with a crowd of
two to three thousand in Queens.
b.
Julie had a large, enthusiastic crowd in Philadelphia in a
lower middle class neighborhood. Some 350 canvassers went
door to door with her.
C.
Tricia also had a good crowd in Columbus, Ohio. She was greeted
by 800 to 1,000 people, and approximately 250 canvassers
accompanied her. National television covered the event.
8.
The canvassing results were most encouraging. For example, in West
Roxbury, Massachusetts, we canvassed in Ward 20. This Ward has
23,000 registered Democrats, 2,500 Republicans and 4,000 Independents.
Today we found 2,244 of your supporters, 946 for McGovern, and 1,068
Undecided. In addition, we found 254 unregistered voters who support
you.
Here are a few episodes which indicate the type of local interest stories
the surrogates generated in the neighborhoods:
a.
Senator Scott climbed a ladder to canvass a man repairing his
roof in Minneapolis.
b.
A canvasser in Cedar Rapids found one of your distant cousins.
(She claimed her grandmother was your grandfather's sister.)
She is a registered Democrat but strongly supports you.
C.
A blind lady canvassed in Buffalo with Secretary Peterson.
d.
Clark MacGregor canvassed 20 homes which had not been previously
canvassed in Pittsburgh and found 20 supporters. The New York
Times reporter could not believe it and went back to the Democrats
to see if they had been pre-canvassed. They were emphatic in
their denials.
e.
Bob Finch canvassed a man in Albany who was repairing his roof.
The man recognized him walking across the street and shouted,
"Is that Bob Finch?" Bob replied "Yes, and I'm here to ask for
your vote for the President. The man replied, "I have voted
for the President since 1952, and I will again in 1972.'
- 3 -
f.
Secretary Shultz signed and handed out new one dollar bills
to University of Texas students in Austin.
g.
In Oklahoma City, our celebrity, Madeline Rhue (star in
Bracken's World), asked a small boy of the "Dennis the Menace"
type if he supported the President. The boy replied emphatically
that everybody in this house supports the President.
In summary, I consider the day a success. We have successfully kicked off
our most important campaign activity and generated enthusiasm in our State
campaign organizations. Also, the effort coalesced the campaign team. All
1701 Divisions, the RNC Field Division and the White House Advance Staff
worked effectively and harmoniously together as a team.
The coverage on tonight's news and in the Sunday press will indicate if the
kick off was a success with the media.
I will have a final report for you next week detailing the canvass results
as well as the media coverage.
8
Jeny Jones
Julie - canvassing Phl - roses
- Gal manied in 3 hrs
Trieia- -
Mrs. n- crered -2-3000
Flushing Quene
Rerocy, gaints, Buddey
KC - Butz -
Bul - Peterson -
Suns much fun
Finch- Buffalo-
albang - asking
vote On P.
Dent / atl - long hair -argue
on TV.
anti- - war
THE VICE
WASHINGTON
September 15, 1972
The Honorable Maurice Stans
Committee for the Re-Election
of the President
1701 Pennsylvania Avenue, Northwest
Washington, D. C. 20006
Dear Maury:
Several weeks ago I told you that I would organize a small
fund-raising breakfast in New York City. This has now been
accomplished, and it was quite successful. Most importantly, the
contributors, for the most part, were not traditional supporters of
the Party.
The total amount collected is $43, 225, and I am happy to
transmit checks in that amount herewith. Mr. Bud Hammerman
deserves considerable credit for putting together the event, and you
will also note his personal contribution of $10, 000 to the re-election
campaign.
As an old pro when it comes to unfair political criticism, I
sympathize greatly with your current difficulty. Do not allow your
frustration at being unable to get the truth prominently published
to wear you down. The American public is not as naive as some
believe.
Of course, my confidence in you is undiminished, and I have
great respect for your courage under fire.
The Honorable Maurice Stans
September 15, 1972
Page 2
I hope that Kathleen is doing better.
Sincerely,
bc: The Honorable H. R. Haldeman
Bob: The President may be interested in knowing
that Bud Hammerman, a traditional Democratic
fund raiser and my personal friend, has been
working very effectively with the Finance
Committee and has made a personal contribution
of $10, 000 to the campaign. Also that Raymond
DuFour (Montgomery County) has weighed in with
$10,000.
5th
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 14, 1972
3:30 p.m.
EYES ONLY
MEMORANDUM FOR:
STEPHEN BULL
DAVID PARKER
RON WALKER
FROM:
DWIGHT L. CHAPIM
The following is the third chapter in the saga of the 1972 Presidential
campaign planning.
1.
The President wants to continue the idea of doing the
Mormon Tabernacle event sometime during the campaign.
The President will not go into any states to help with Senate
races. He has made that decision. However, he does want
the Family and the Vice President in each major Senate
race state. We should let the candidates know now that
the Family as well as the Vice President will be coming in
to help. Dave Parker should arrange the Family schedule
as well as checking the Vice President's to make sure that
we're covering all these dates. We should also get word to
the Senate candidates.
3.
We are going to do the San Francisco Mint. That can be
locked. I want to see what the plan is for it.
4.
The L.A. cancer thing is okay. We can lock that event
but we've got to find a place to hold it. Perhaps the best
place is the Convention Hall in Los Angeles if indeed on- of
the Music Center auditoriums won't work. We need the
recommendation on that, as well as a survey.
5.
The President wants to go to Buffalo, so that should be on
our list of places that the President wants to hit.
6.
It's been suggested that the President do a small town during
the last couple of weeks of the campaign. It could be tied to
2
a small town and a farm, e.g. Sioux City, Iowa, which
would hit Iowa, South Dakota and Nebraska. Another thought
is downstate Illinois. The most recent thought advanced by
the President is to take a drive across Ohio and Illinois.
The only problem with that seems to be the state of Indiana
had been put in the middle of the motorcade. In any case,
we're supposed to come up with a plan on that.
7.
If the President does the Rio Grande school, "we should take
Congressman de la Garza down with us. He is a Congressman
who has supported the President many times and we should
have him down with us.
8.
Mayor Rizzo says that when we do Philadelphia, we should do
the heart of the city and not the suburbs. This is something
we should look into and not decide on until we have a better
'feel for it.
9.
Rockefeller is saying that rather than motorcade in New York
we should do Westchester and Nassau and not the city. We
should check on this also.
10.
Regarding Laredo, the President is favorably inclined at this
point to do it. We should give the old Mexican border guard
an award of some kind. After we do Laredo, we'll go
do Rio Grande and then back to the Ranch. We'll need to have
a plan for Texas.
11.
Connally is evidently a part owner involved in some way with
the Astrodome and is checking the availability of that for the
3rd. The idea there would be to have our show with the
President speaking the last 15 minutes. We should have a big
show and use our top stars. We may even consider live,
national television.
12.
When the President does Michigan, he does not want to do
Detroit. We should look for another city to do.
13.
The President is very interested in doing Pulaski Day in
Buffalo. We should get a plan in on that.
cc:
Terry O'Donnell
9/15
September 15, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
MURRAY CHOTINER
Ambassador Bob Hill passes on this thought.
The President would be better off not to campaign personally
in New Hampshire.
If he goes there, he is faced with two problems:
1. Embracing Wes Powell, the GOP nominee for U. S.
Senate who has publicly attacked the President.
2. Embracing Meldrin Thomson, the GOP nominee for
governor who defeated the incumbent GOP governor
in the primary this week. Thomson is a Wallaceite.
(That might help in some Southern states.)
The President will win New Hampshire handily and it is
not necessary to make a personal appearance.
timely
MMC:a
I
THE WHITE HOUSE
HFU
WASHINGTON
Date
7/26
TO: MS
FROM:
L. HIGBY
note H's G-58m
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THE WHITE HOUSE
WASHINGTON
July 19, 1972.
MEMORANDUM FOR:
BOB HALDEMAN
FROM:
BILL SAFIRE
SUBJECT:
Dividing McGovern from
Local Democrat Campaigns
I think we should draw up a "list" of Democratic con-
gressional campaigns, both House and Senate, which
are likely to be damaged by association with the
McGovern campaign, and which give the White House
much hope where there was little hope before.
Leakage of such a list (surefire publication) would
get a lot of Democrats more nervous of catching
McGovernitis, would give a boost to our own troops
in those areas, and would help prevent McGovern
from using the coattails of popular Democrats in
RNC
local races.
or
let
the
Caupangn
to
This not WH
I
HFU
THE WHITE HOUSE
01/8
WASHINGTON
Date:
7/8
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Copies should be sent to Colson
and Malek for follow-up.
- 58m Has
action
- -FU 8/9u/38m
8/10 - - D nothing done
by byTom JSM
THE WHITE HOUSE
WASHINGTON
Hgu
7/22
7/30
Date:
CHUCK COLSON
TO:
FROM:
GORDON STRACHAN
Bob asked me to send a copy
of this memorandum to you
for follow-up. Malek also
has a copy.
TO:
FRED MALEK
FROM:
GORDON STRACHAN
Bob asked me to send a copy of this to
you for follow-up. Colson also has a
copy.
THE WHITE HOUSE
WASHINGTON
July 7, 1972
THOUGHTS ON THE POST-CONVENTION
(Democratic)
MEMORANDUM TO:
H.R. HALDEMAN
CLARK MAC GREGOR
FROM:
PATRICK J. BUCHANAN
KEN KHACHIGIAN
This memo deals with strategy thoughts strictly for the period
between the conventions.
DISENCHANTED DEMOCRATS
This is the first priority. No sooner should the dust have settled
from the Democratic Convention (a few days following, perhaps) than
a National Democrats for Nixon should be formed publicly to serve
as an "umbrella" for all of the less bold fence-straddlers to join.
We should move fast on the Democrats, post Miami Beach, as they
will be most vulnerable immediately following the convention. If
we have a number of Democrats already locked in, to either abandon
their ticket, or bolt the party -- we should trickle these out, state-by-
state -- not drop them all at once.
In our judgment, if we have a choice it is far better for Democrats
to stay in their party, and denounce McGovern -- than to switch parties
now.
Elitism and extremism in the Democratic Party should form the
basis of the abandonment of McGovern -- followed by support and
endorsement of RN. But, in my view, the former is the more important
news story.
Also, if a figure is immensely prominent, his departure should
be for national television. But someone like Mills Godwin should
have done it from a platform in Richmond.
Page 2
In addition, we should focus upon and publish not simply
the major names, but the minor ones -- state legislators and the
like and publish those names in ads in the "swing states"
especially. The purpose is to leave the impression of massive
defections, not just major ones, from the Democratic Ticket.
We should be working on these people right now all over the
various swing states.
Sometime during the campaign, this fall, we need a national
press conference, and a national mailing to all political writers
etc. listing the hundreds of Democratic party officials who have
publicly abandoned the McGovern ticket. The idea, of course,
is to create a stampede so that the fence-straddlers and others
who might want to hang in there will at the least be publicly
disassociating themselves from McGovern.
Also, in this time, GOPers running for State Legislature,
essentral
Governor, Senator, Congressmen, should be instructed to force
their opponents to take a stand for or against McGovern and his
positions. (This might well involve mailing a copy of the McGovern
Assault Book to every GOP candidate, with instructions on how to
use it).
THE SHAFTING OF WALLACE
If this is a credible argument, it should be made intensively
by our people. That Wallace who had more votes than any other
candidate, before California, was stripped of delegates and dignity
by the radicals at Miami. That the convention which was supposed
to be "democratic" ended up stealing his delegates, and denying
him the rightful claim to a voice in the platform. The Party is
highly unlikely to buy the Wallace positions as announced today
on national TV; we should go directly to these voters -- and the
GOP Platform should mirror some of the Governor's concerns.
On matters of defense, bussing, welfare, responsiveness of
government, etc. this should not be difficult.
1701 (RNC) should be collecting assiduously all of the negative
statements by Wallace people about their treatment at Miami and
about the Democratic Platform; we already have some excellent
ones that will go into the Briefing Book.
Page 3
CONVENTION
The theme, "If they can't unite their party, how can they
unite the country; if they can't even run an orderly convention,
how can they run the United States, 11 the same one used in 1968
is a natural.
THE MC GOVERN SMEAR
Again, clearly the McGovern answer to any and all attacks
will be to charge the "Old Nixon" with his "smear" tactics. The
response to Stein demonstrated this. We will have five or six of
the most egregious McGovern attacks listed and out to all
speakers, with a short memo by convention's end -- if McGovern is
nominated. At that point we ought to elevate all of these horrible
statements, and demand to know if McGovern intends to campaign on the
issues -- or to continue in this vein of comparing RN with Hitler,
calling his Administration "racist" etc. McGovern is still being
allowed to get away with being "the most decent man in the Senate"
and his rhetoric has been the wildest of any'man in recent political
history.
THE ESTABLISHMENT THEME
We ought to set this early that McGovern is not the candidate
of the people, but of a small elite, of New Leftists, the elitist
children, etc. Again, this impression should be made early
in the campaign, before many voters have made their minds up.
McGovern theme is certain to be to make himself the "candidate of
the people" against the "candidate of the politicians, " i.e. us. We
have to get in early with this elitist idea; we have to capture the
anti-Establishment theme early.
Again, my great concern is that McGovern may successfully
establish himself as underdog, anti-Establishment, "out" candidate.
Our speaking resources, early, should be directed to thrusting
us into the position of the candidate of the common man, in the
titanic struggle with the power of the Eastern Establishment.
Page 4
THE WAFFLER
Again, another strength of McGovern's which will necessarily
be weakened post-convention is his reputation for "candor, honesty, "
"you know where he stands, " nonsense. He will start moving, he
already is moving on the issues right now -- and there is no
contradiction between nailing him with his $1000 giveaway program
one day, and denouncing him for "trimming" by abandoning it the
next. For McGovern, movement in and of itself can be damaging --
because his whole campaign program is "Right from the Start. 11 We
should nail every shift, every movement and nail that "Right from
the Start, 11 right from the start.
Buchanan
Note: Have read the McGovern Book in part and analyzed
his ads to a degree, and will have some followup thoughts on the
"character" of McGovern -- and where he is investing his resources,
what issues, what personality traits.
1) Too Much Vice
THE WHITE HOUSE
President.
WASHINGTON
2) drawn part u right
September 13, 1972
on treedh.
3) Need someone charging
Mc Rover.
MEMORANDUM TO:
H. R. HALDEMAN
JOHN EHRLICHMAN
4) Need to develop a
CHARLES COLSON
wider lest of people
FROM:
PAT BUCHANAN
and forum.
Beginning Monday, there are but seven weeks left in the Presidential
campaign. Our two operative principles on the attack in those seven
weeks should be a) the issues of 1972 have long ago been decided and
made and b) we should re-cycle those issues, points and positions
which resulted in the collapse of the McGovern campaign. There seems
to be a tendency on our part at times to seek out some new indiscretion
on the part of the Opposition and attack that simply because it is "new. 11
When we have an airtight case of forcible rape this is like saying,
"And yeah, we can get him for jaywalking, too. 11
In the last few days, in my judgment, we have allowed McGovern to
"lead" the national debate; our major political statements have focused
(1. e., Butz counter-charges, and MacGregor) precisely on those issues
McGovern thinks are the only winners he has. In addition, we have
sought to counter the charges of campaign financing finagling with the
old discredited "tu quoque " argument ("you' re another") -- which
is the weakest of all arguments.
Meanwhile, little has gone into the public record in the last several
days from us which focuses on and advances the major personal
and political issues which are ours. This is partly our fault; but
partly the reason is that we now need heavier guns than the ones we
have been using.
There may be a point to muddying up the matter but we have other
fish to fry this fall; and we ought to be about that business.
THE FIRST WEEK. I would open up with two barrels this week. The
first is Foreign Policy. And the Vice President is the man. High-level
defense of RN's brilliant foreign policy is first third -- and then into
McGovern's Asian and European policies as enunciated by him and Chayes.
-2-
Filled in with McGovern quotes; McGovern on the POWs; McGovern
on the Middle East. Conclusion and lead -- George McGovern is a
well-intentioned, but naive bungler, whose foreign policy views are
foolish and would be dangerous to the peace and security of the
United States and the world. Call for a national debate on two
opposing views of America's role in the world. The second barrel
would be a John B. Connally, highly publicized response to McGovern,
hammering on the title Confidence and Credibility. All of the McGovern
waffles would be rolled into this one on the credibility side -- the
McGovern flip-flops -- then also, in a peroration, the worst of the
McGovern radical rhetoric. Why John Connally broke with McGovern,
could include Hoover remark, Hitler remarks, etc. Extremist rhetoric
unbefitting a presidential candidate -- least of all these charges is what
he says about me. If we could get that peroration on the air; "the
language of an extremist" we could resurrect our big winner. Also,
to be included here is the Humphrey, Jackson, Muskie and Meany
statements -- the more brutal ones on McGovern. Why Democrats
are staying away in droves.
The two speeches would be on different days -- maybe two days apart.
Given free time, I could get done the entire first speech and the "core"
of the second.
What we ought to remember in both these speeches is that the press is
less interested in writing about a pro-speech, than they a re about
attack material -- whether the attack is high level or low level. Both
speeches should be built up -- and we should make our television on
them those nights.
Note: The attack group should be aware of what the President is doing
that day also for media -- he can knock us off the front pages and
the networks quicker than anyone else.
THE SECOND WEEK. Economics and Welfare. Connally and/or
the Veep would be excellent on Economics. Reagan, if he would do
one of our speeches, would be ideal on Welfare at the National Press
Club.
The economic speech would give the voters a choice between the present
prosperity and radical change -- radical change that would mean a busted
stock market (capital gains tax), a destroyed aerospace industry and
an undeclared economic war in the American middle class. The
McGovern previous proposals should be regurgitated; his simplistic
and naive approach should be laid out. His $100 billion increase in
budget and thousand in taxes the lead. The language in an economic
-3-
speech is vital. We could work on this one as well. The Welfare
speech should focus on McGovern, of course, as in favor of pouring
millions more in;putting millions more onto the rolls.
These items should serve as the key for surrogate speakers as well.
However, the letters operation need not be geared in to this in
our judgment that should be moving the negative, radical material
on McGovern into the key states at full blast. We can be much more
direct in letters than in rhetoric.
THE THIRD WEEK. The Social Issue. In this week a major address
should be written, again preferably with the Veep in the lead-off
contrasting the President and McGovern on social issues. Marijuana
and drugs. McGovern's endorsement of the Black Caucus and what
it contains. Bussing, bussing, bussing. RN versus McGovern on the
use of scatter-site housing; amnesty. While the Vice President can
high level this -- laying out the deep differences between the two --
others can really start hitting hard on the issue. Also, law and
order, the Hoover quote -- etc. This can all be drawn into this
question. This is 1970 politics, but the issues are ours this time,
and if we can get McGovern talking on them, they are winners. No
name-calling -- just point out here the radical record.
THE FOURTH WEEK. Defense. This is one area McGovern has held
fast. We could lay out his defense budget at the top level and portray
it as an invitation to disaster in Europe, the Mideast, the world, the
future. Again, here we have quotes from Jackson and Humphrey to
back us up. And two days after the defense speech -- there is rel eased
the "ECONOMIC CONSEQUENCES OF THE MCGOVERN DEFENSE
BUDGET" from Laird to Capitol Hill, giving state by state the
number of jobs lost by McGovern Defense Budget and aerospace cuts,
also the number of bases shut down and exactly which ones and where.
All laid out, special mailing to every newspaper in every state in the
country. Something he will never catch up with.
Within this week as well, we ought to have some real tough speeches
in the aerospace communities, the "Ghost Town" stuff. Also, the
same thing they did to us around the military bases in 1970. Included
in the military stuff would be McGovern's attack on the Military
Industrial Complex whereas what he is talking about is the workers
at GE, McDonnell, etc.
If we go this route, we are at the Middle of October there is no need
now to decide what we will do those last three weeks. This includes
our basic inventory of large, overall issues. Other sub-themes
include:
-4-
A)
The Ellsberg connection, tying McGovern to him and his
crime - as soon as the indictment come down, if McGovern insists
on charging people, uncharged by the Grand Jury. This would be a
separate tough attack; and it should be echoes all over the country.
B)
Space, and defense should of course be on-going issues for any
speaker in a community near an aerospace plant or military base.
Perhaps our Nixon people ought to be doing what they did to us in
1970 - - put out the rumor around every big base in the country that
if McGovern is elected this base will shut down, this plant will close.
C)
The McGovern Quotes need to be gotten out. We will do
another mailing on the Best Twenty-five and maybe the time has
come to move them and our Attack Book (truncated) to the National
Press, or at least the most friendly of the national columnists.
goal theme
The Democratic Party and its rescue. This is an ideal
Connally Big Speech some time, urging Democrats to take back the
will do et. Cennelly
party of their fathers, by repudiating the extremists who have seized
it in November. In the speech, he could lay out cold all the radical
leftism, and extremism of McGovern positions, a real blistering
speech on McGovern, the kind that the President and the Vice President
cannot make but hitting him on the twenty odd issues where he has
been so vulnerable. The kind of thing that Human Events would publish
genuinely hard, which we could then get out into the hands of our entire
speakers list from top to bottom to use, as their basic text.
what about E)
We have to start back to getting the Democratic anti-McGovern
Murhu
quotes into the record again The Meany, Humphrey, Jackson quotes.
Also, the "elitism" and "extremism" themes need to be renewed to
will him the F)
average voter.
The attack group should continue - making sure that these
themes are moved week-by-week still meeting day-by-day to key
off something McGovern has said, to fire at targets of opportunity,
to program our people on the media to keep moving all these good
materials we have back into the public record again and again.
The Hoover quotes and the quotes on the Chicago Police are two
examples. Our objective should be to either move McGovern off of his
Watergate issue, onto our issues or kill him on our issues; secondly,
to continually break any momentum he develops by changing the
subject in a week.
FINAL NOTE: Again, the critical point is that just as McGovern ought
to make "Nixon" the issue so the issue this fall is McGovern. Will
-5-
he and the hard-core left-winger radicals who took over the party
take over America. That's the bottom line. If the country goes
to the polls in November, scared to death of McGovern, thinking
him vaguely anti-America and radical and pro the left-wingers and
militants, then they will vote against him -- which means for us.
What we have done thus far, and fairly well, is not put the President
thrity-four points ahead -- but McGovern thirty-four points behind.
The best tribute to what we have done, I think, came from McGovern
I believe just after the convention when he said -- "They've got
fifteen guys shooting at me from all sides while the President's
acting like he's not even in a campaign. 11 If we can continue that,
we're golden.
Buchanan
THE WHITE HOUSE
AICA
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 13, 1972
MEMORANDUM FOR:
LARRY HIGBY
FROM:
GORDON STRACHAN
S
SUBJECT:
September 6 Memo from
Haldeman to Colson
Discussion with Dick Howard today indicated that this
memorandum has been used as the basic document for the
attack meetings. All attempts are aimed at pushing these
lines out. Howard is prepared to submit formal reports
on these longer memos but asks that we not put such a
requirement on him. He says that Bob talks with Colson
daily and keeps him informed as to the status of these
projects. Also, as is noted on the follow up copy, Bob
indicated that he had covered the subject in a meeting.
Memo please
THE WHITE HOUSE
WASHINGTON
September 6, 1972
MEMORANDUM FOR :
CHUCK COLSON
FROM :
H.R. HALDEMAN
the
AM.
It is important to get our surrogates out immediately on an
all out attack on McGovern's most extreme positions. There
are stories indicating that McGovern during the past week
suddenly was changing his line and sounding more and more
like a Democratic candidate in the old Democratic tradition.
We must not let him get away with this. It is vital to keep
him on the defensive on his most vulnerable issues.
The issues that are most difficult for him to finesse are
Vietnam and Defense. He cannot move too far off his extreme
position here or he will lose his whole Left Wing support. For
example, the quote from Fortune with regard to his beliefs that
the Communists would not test him because they would not want
to lose his friendship would be very effective in carrying out
George Meany's line that he just doesn't understand the
Communist threat.
It is very important here to see that this is the kind of material
that is used only by highly sophisticated people in a way that
McGovern will not be able to respond that his loyalty or patriotism
is being questioned. Every statement should be prefaced with the
idea that he is naive and lacks judgement on appraising the Commu-
nist threat. However, when you have such a collection of statements
i. e. that the Russians rearmed after World War II only because we did,
that we throw Thieu out and have a Communist government come into
power in South Vietnam, the statement in Fortune, the quote from
Newsweek that Kissinger has given to you and which Newsweek didn't
use these and others provide ammunitions that could be used over
the next two months in a devastating way.
Obviously every effort should be made to keep reminding people of
his extreme welfare plans and his high budget which would result
in an increase in taxes. It is vitally important to keep the ball on
his side of the court in other words have the debate be about his
plans and not about our tax reform plans which may come later on
in the campaign.
2
Finally, in view of the Harris poll results, our positive speakers
should hammer courage, integrity, world leader, and of course,
the hard line in Vietnam, knowing that we find a very receptive
audience to begin with on these points. All speakers should now
start taking the line of calling our people to join the New Majority,
give the President the chance to finish the job that he has begun
at home and abroad.
CC: John Ehrlichman
Dwight Chapin
Ron Ziegler
You asked what was wanted and that you would deliver.
Two areas are outlined below:
1. We need to set up a program so that when
McGovern goes to a city, particularly a key
city, some committee in that city runs an ad --
full page --- asking McGovern questions that
should be answered that day. For example,
when he goes to Milwaukee, an ad should run
that is headlined "Milwaukeeans want to know,
Senator McGovern, what are you going to do
about your promise about $1,000 for everyone?"
or, "Senator McCovern, tell Milwaukeeans what
your position is on amnesty."
Obviouslty this can't be done every time McCovern
makes and appearance, but it should be done
periodically.
2. Also, there is a need to tighten up on the
media monitoring system. For example, Shriver
was in Dallas last week and when he came into town,
he led off by saying that he was a poor boy and
couldn't afford the money we are spending to
get on television. At that point, the three local
Dallas stations leaped to their feet and announced
that they would be delighted to have Sargent Shriver
on for however long he would like to be on --- free.
Shriver, however, did not respond to this. They
then offered to go out and cover Shriver wherever
he would be, which turned out to be a supermarket.
The people on Shriver's staff said they did not
know where his next appearance would be, that it would
be a last minute appearance. A couple of the stations,
nonetheless, found out where he was going that next
morning and went there to cover him at the super-
market. In questioning the people at the supermarket,
they found out that, first of all, Shriver had set up
his visit to that supermarket three days in advance and,
secondly, the lady who was going to be there had been
given a list of prepared questions to ask Shriver. The
television stations, subsequently, ran editorials on
the fact that Shriver refused to accept free time.
-- 2 -
All of this points out a hole in our media
monitoring operation. One of the stations involved
is Station KRLD in Dallas and apparently Clark
MacGregor is giving them a call.
What the above means is that we need to check
out our media monitoring system, particularly
in Dallas, Texas.
LH:kb:LH:car
September 16, 1972
MEMORANDUM FOR :
GORDON STRACHAN
FROM :
H.R. HALDEMAN
Find out who was used as the polling people in California. In
other words, who did Teeter hire to do the actual field work?
HRH:pm
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D. C. 20006
September 11, 1972
(202) 333-0920
MEMORANDUM FOR:
H.
R. HALDEMAN
WILLIAM TIMMONS
DWIGHT CHAPIN
FROM:
CLARK MacGREGORCM
Please note the attached memo from Shumway to Magruder. It came to
my attention this morning for the first time. No action has been
taken to implement Shumway's recommendations.
On the basis of what I now know, I am reluctant to either apologize
to Scoop Jackson or to do him any big favor. I would like to discuss
this matter with each of you; perhaps we could take a few minutes
immediately following the President's Cabinet-Leaders meeting Tuesday
morning, September 12th.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 2, 1972
MEMORANDUM TO:
Jeb S. Magruder
FROM:
DeVan L. Shumway
Jan
Karen Hansen, our Washington State press director, called
late last night to tip us off to a possible problem area
involving Senator Henry Jackson, probably Washington State's
most popular and influential political figure.
According to Karen, Tricia Nixon was in Seattle on Friday for
a Legacy of Parks dedication ceremony and the White House
for some reason apparently made the decision not to invite
Senator Jackson to participate. He showed up anyway.
After Tricia made a presentation. in which she discussed her
Father's inspiration for the Legacy of Parks Program as
having come during a walk along San Clemente Beach, Senator
Jackson addressed the audience and said that actually the program
had been under consideration in the Congress for sometime and
that he (Senator Jackson) had been deeply involved in assuring
access to public property.
Karen's concern is that Senator Jackson is now angry -- so
angry that he may shortly and strongly endorse McGovern, who
he has kept pretty much at arms length to date.
If it is possible, I recommend we get Clark MacGregor to make
a verbal apology to Senator Jackson for his having been left
out of this event and then we should do him a favor shortly --
let him announce a major contract for his state or give him
some other kind of appropriate boost.
The event: Legacy of Parks, Fort Lawton (Seattle), Washington
September 1, 1972
CC: Mr. Abrahams
ISEP 5 1972
ACTION MEMO
Review the Soviet commercial again. We should probably drop
Tanya, We should check this as to whether it is too soft on the
Soviets. We should add the Rickley quote and we should not refer
to the President making friends around the world.
HRH:pm
9/14/72
Committee for the Re-election of the President
MEMORANDUM
August 8, 1972
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDER
To follow-up on the memoranda and requests of the past month, I have assembled
the following:
1. Bud Wilkinson met with Clark MacGregor on August 3 to discuss an increased
role in the campaign. Of particular significance will be the contribution that
Bud would like to make in working with our youth programs. While meeting with
Bud, MacGregor brought Rietz and Ken Smith into the meeting to discuss speaking
opportunities. Afterwards, Rietz and Smith met with Wilkinson to discuss his
role in more detail and Wilkinson agreed to send them his speaking schedule so
that they could work to build media and secondary events.
2. The line that George Wallace is a great patriot because of his strong support
of the President on Defense issues has been put into action at two points. First,
MacGregor mentioned this point specifically at the Alan Emory luncheon. In
addition, this line was given to Van Shumway so that he and Powell Moore could
put it into their conversations when they talked with reporters during the routine
business of the day.
3. The line that McGovern has always run behind expectation in the polls is
also a line that was put into circulation by Shumway and Moore following
Magruder's morning meeting to discuss strategy with Marik, Failor, and Abrahams.
4. The PR operation has recently been strengthened with the addition of Tony
MacDonald and Laura Walker. In addition to these resources, A1 Abrahams has been
brought over from the Price Commission to manage the entire Press/PR operation.
Obviously, Cliff Miller, who is working full time for the Committee as of August 1,
has been working primarily with White House Staff members, particularly on the
documentaries.
5. Porter indicates that John Eisenhower is being used as a surrogate and that
Pat O'Donnell has the action on improving the use of his time, scheduling him
into Defense oriented forums rather than the campaign forums that Porter schedules.
6. Porter also indicates that he and his staff are working extensively with voting
bloc directors Wirth, Goldberg, and Armendaris to ensure that surrogates are
used whenever possible in ethnic forums.
7. There have not been and there will not be any personal attacks on Senator
McGovern since it has been our strategy for the past few weeks to allow the
negative news that he has received to play itself rather than to attempt to risk
generating sympathy for him.
THE WHITE HOUSE
WASHINGTON
TO: As
Date 7/28/72
FROM:
L. HIGBY
Please get their
handled and report
back to It -
L
ACTION MEMO
Someone should get in touch with Bud Wilkinson and get him
involved somewhere in the campaign. Also, he should be used
in a strategy planning session.
HRH
7/28/72
ACTION MEMO
Somebody, probably Clark MacGregor, must make a strong public
statement praising George Wallace as a great patriot, and for his
strong stand on defense in contrast to those who are trying to
hamstring the President in this area. He should be congratulated
for putting the country above party and for the concrete contribution
that he's made to the debate, and that while his voice was not heard
at the Democratic Convention, it will receive a full hearing at the
Republican Convention.
The basic thing is to get across to him the fact that he has been
heard.
7/31 at hundred
HRHPM
7/26/72
July 26, 1972
MEMORANDUM FOR :
CHUCK COLSON
CLARK MacGREGOR
FROM 1
H.R. HALDEMAN
An interesting political attack line can be developed from the
McGovernites' point that they don't pay any attention to his low
standing in the polls because he's always been behind in the polls.
The fact of the matter is that in the only primary that really
mattered, which was California, the polls overestimated Markrusrn's
strength as was indicated by the final election tally.
HRH:pm
July 13, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
H. R. HALDEMAN
I have a feeling that Cliff Miller and the PR operation at
1701 generally is too involved with trying to figure out the
strategy and presentation of the President and not enough
involved in figuring out the use and publicizing of our
surrogates, young people, etc. This is, of course, where
they can really make the big contribution and yet little, if
anything, has been seen about most of them outside of MONDAY.
Whatever happened to Don Schollander or some of our other
young people. What have our celebrities done in terms of getting
on talk shows and what has the media impact been by some of our
other surrogates, i.e., Arthur Flemming?
I am not saying that nothings been done here, but am sure more
could be and you might want to mention this directly to Magruder.
bcc: Gordon Strachan
HRH:LH:kb
July 25, 1972
ADMINISTRATIVELY CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
CHUCK COLSON
FROM:
L. HIGBY
John Elsenhower should be used as extensively as possible as
a surrogate speaker on national defense policy and foreign policy.
He can be very effective. A good speech should be worked out for
him and should be speaking on the road as much as his schedule
will permit.
Chuck, you, or somebody here should probably be in touch with
Mr. Eisenhower initially to see what his current schedule is.
LH:kb
CC: Pat O'Donnell
Ray Price
Bart Porter
ACTION MEMORANDUM
John Eisenhower should be used as extensively as possible
as a surrogate speaker on national defense policy and foreign
policy. He can be very effective.
A good speech should be worked out for him and he should be
put on the road as much as he is able to do so.
G7 Reisiner 7/31
HRH
July 25, 1972
HRH:kb
July 21, 1972
ADMINISTRATIVELY CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
CLARK MacGREGOR
CHARLES COLSON
FROM:
L. HIGBY
Bob asked that I forward to you the thought that in scheduling
the surrogates, you should concentrate in putting them in key
ethnic groups. This should be considered a top priority for
surrogate scheduling.
CC: Jeb Magruder
Dwight Chapin
Dave Parker
John Whitaker
LH:kb
ACTION MEMORANDUM
Whoever is scheduling the surrogates should concentrate on
putting them into the key ethnic groups. This should be the
top priority for surrogate scheduling.
G a Reisna 7/31
HRH
July 20, 1972
HRH:kb
ACTION MEMORANDUM
Whoever eontrols editorial content on MONDAY should tell
them to end their attakks on the press and concentrate on attacking
McGovern on his positions. There should be no personal attacks
on McGovern and no attacks on press accuracy or press bias from
now on.
HRH
July 20, 1972
HRH:kb
August 28, 1972
PERSONAL AND CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
MURRAY CHOTINER
It is not necessary to have security arrangements any longer
at the campaign headquarters.
All the McGovern people have to do is read the newspapers and
learn how our political strategists are going to win the campaign.
The Sunday morning edition (August 27) of the Washington Post
gives the story of the telephone-mail campaign to win the ethnic
support. Details are given to the press, which are not even known
to most of the campaign organization.
May I respectfully suggest that our people wait until after the
election to tell how they won it?
Dersuay
MMC:bh
Enclosure
PERSONAL AND CONFIDENTIAL
Nixon Committee Aims Campaign at 'Ethnics'
"I'm sorry that we're sold
out of 'Polish for President
Nixon' buttons. But we'll
have lots more during the
campaign."
-Nixonette button sales-
man at a Miami Beach hotel.
By Lou Cannon
Washington Post Staff Writer
The Nixon re-election
campaigners, with visions of
a new political coalition fill-
ing their heads, have aimed
their voting identification
and turnout programs
squarely at vulnerable blocs
of urban, blue-collar Demo-
crats.
In an effort to make these
several million "peripheral
urban ethnics" part of Presi-
dent Nixon's apparently
emerging majority, the
Nixon campaign committee
has prepared an elaborate,
multi-layered apparatus de-
signed to produce an inter-
locking series of mailings,
telephone identification and
voter turnout programs.
These programs, which
will cost $20 million of the
estimated $40 million ear-
marked for the re-election
campaign, also will reach
the traditional middle-in-
come and high-income Re-
publican voter in the sub-
urbs and wealthier sections
of the cities.
But their intent is to find
and turn out at the polls
vast numbers of institu-
tional Democrats-espe-
cially among the 12 million
Americans of Italian, Polish,
Slavic and Hungarian de-
scent-whom the Nixon cam-
paigners believe to be disil-
lusioned with the Demo-
cratic nominee.
The Committee to Re-
Elect President Nixon has
been collecting data on the
attitudes and outlook of
urban ethnics for more than
See GOP, A14, Col. 1
A14
Sunday, Aug. 27, 1972 THE WASHINGTON POST
If You're 'Ethnic,' You're a Nix
GOP, From A1
terested in the issues of pa-
publican "sleepers" such as
rochial school aid, busing,
Connecticut-will recive let-
a year. Administration offi-
welfare, tax reform and
'ters urging them to vote for
crime. And while he is not
President Nixon.
Campaign
72
cials believed then that this
was the key to victory in
usually a union official, he
The letters, - there are
what appeared to be a close
tends to rally around his
12 basic versions and
union if it seems threatened.
hundreds of combinations -
fight with Sen. Edmund
"At least two-thirds of the
Muskie; these same officials
will be targeted to key is-
now regard the ethnic strat-
delegates attending the Re-
sues and specific ethnic con-
egy as the cornerstone of
publican convention proba-
cerns.
the new majority they hope
bly favor right-to-work laws
Concurrently, professional
to create.
philosphically," says an ad-
"boiler room" operations in
ministration source. "But
these key states will be used
What He's Like
right-to-work isn't in the
for telephoning voters. The
"The target voter is ethnic
platform and for a damn
telephone operators will use
in the East, less ethnic as he
good reason. The President
party voter lists where they
goes West," says one high-
didn't want it there."
are available; otherwise
level administration source.
What the President wants
they will use the lists of the
"He is blue-collar and lives
within the Republican
Reuben F. Donnelly Co. of
around the cities, is Catholic
Party, the President gets.
Houston, which claims to
in most places, Eastern Or-
And what he is getting in
possess the most extensive
thodox in some. He makes
voter identification and turn-
compilation of household
$10,000 to $15,000 a year and
out is one of the most, sys-
lists in America and is used
probably his wife works. He
tematic and lavishly fi-
by such publications as
belongs to a labor union.
nanced programs ever un-
Reader's Digest.
mailings will be fed back
groups that tra
He's anti-welfare, or at least
leashed upon the American
Telephone responses will
into the phone centers and
vote Democratic,
he thinks that he doesn't
voters.
be sorted into favorable, un-
the local vote turnout opera-
Jews, also are sec
get the proper share for his
Here, in the description of
decided and unfavorable.
tions for use on election
of the new Nixon r
own efforts. He's not a hawk
administration and cam-
The unfavorables will re-
day.
"The Jewish V(
on the war-nobody is any-
paign officials, is how the
ceive no further contact
This interlocking matrix
high-information
more-but he doesn't want
plan will work:
from the Nixon campaign
of voter identification and
says one admi
to bug out, either. Mostly,
In mid-September, voters
organization.
turnout will meet Sen.
strategist. "Even
he feels comfortable with
in 12 states-the major pop-
The names of the favora-
George McGovern's forces
Govern has satisifi
his country."
ulation states except for
bles and undecideds will be
on the level where they are
the issue of Israel
This voter is viewed as in-
Massachusetts plus some Re-
sent to a regional center
supposedly strongest. And
satisfied with the I
and stored there on a com-
the Nixon turnout campaign
defense budget be
puterized list along with the
is finding that money is no
concerned a u t
names of favorable respon-
obstacle.
we'll have the cap
ses from the mailings.
Estimates provided by
adequately defend
Undecided voters will re-
campaign chief Clark Mac-
Lower-income J
ceive a sond mailing. If they
Gregor place the cost of the
ers, the carefully
have indicated a special con-
telephone operation at $6
million and the cost of the
Republican data S
cern, such as busing or
also concerned w
taxes, the letter will be fo-
storefronts at $12 million.
Field operation costs will
sues of busing, tax
cused on that issue; other-
crime. In this res
wise, it will be a general
exceed $2 million, putting
are seen as behal
mailing.
the cost of the entire pro-
in this election
Favorable voters will re-
gram at something above
ceive a letter in telegram-
$20 million.
ethnic groups.
form two or three days be-
The importance of this
Almost no polit
fore the election reminding
voter identificaiton and turn-
has been left un
them to vote for the Presi-
out program is seen when
the re-election €
dent,
the costs of the program are
Subcommittees ail
"The person getting it
compared to the other cam-
Spanish-speaking,
thinks it's a telegram, but
paign. A White House
young, people fai
really it's a letter," explains
source, who declined to be
yers, businessmen
one administration official.
identified said that $9 mil-
and the elderly
In addition to the mail-
lion will be spent on televi-
created and will b
ings and the telephoning,
sion and radio advertising,
But the comn
storefront operations will be
$2.5 million on fundraising
spite Vice Presid
established in hundreds of
efforts and $2 million on
Agnew's acceptan
locations and used as the
each of four other programs
statement that th
basis for a voter canvass.
-ballot security, literature,
"one America",
This canvass, in strategic
candidate support and surro-
spend its voter
areas such as Cleveland's
gate speakers.
tion and turnout
Cuyahogo County or Illi-
This totals $19.5 million
in such Demoer
nois' Cook County. will
which, when added to the
fied areas as the
focus on ethnic Americans.
$20 million or the voter
munity or even a
The list of favorable vot-
identification-turnout sys-
income ethnic gro
ers located by this tradi-
tem, is just under the $40
The data gat
tional canvassing method
million which GOP finance
pollster Robert ]
also will be fed to the com-
director Maurice Stans has
the research that
puter center and stored
estimated as the entire cam-
there.
paign cost.
In mid-October the phone
centers will be converted
Not Only Targets
into get-out-the vote centers.
"Peripheral urban
eth-
The list of favorable voters
nics," as the Nixon cam-
who have been uncovered
paigners term them, are not
by canvass, telephone or
the only targets. Other
u're a Nixon Campaign Target
place under the jurisdiction
going to happen unless the
one veteran Republican
ampaign
72
of Robert H. Marik at the
President wins big."
field worker. "Nobody feels
committee shows clearly
Republican Party officials
a real need to cooperate
that ethnics with Incomes
throughout the country are,
with the other guy to get
on the whole, less bullish
substantially under $10,000
than the re-election commit-
votes for the President-
are far less inclined to vote
tee about the possibilities of
they only cooperate to get
votes for themselves."
Republican than their bet-
such a new majority.
ter-paid brethren.
A number of state chair-
Natural Conflict
One of the most interest-
men and other key GOP of-
Republican Party workers
ficials are inclined to be
ing products of the Republi-
point put, in their own de.
critical of the committee
can research is the finding
fense, that the Republican
that the voting behavior of
over what they regard as
Party remains the basis of
other urban groups some-
poor field work, uncertain
the Nixon vote and that
times resembles the behav-
budgeting and inadequate
other Republicans will not
communication. This criti-
ior of "peripheral urban eth-
necessarily be pulled in with
cism boiled over the week
nics", particularly in the
Mr. Nixon.
West.
before the Republican con-
Their interests naturally
vention when chairmen met
"In Los Angeles County
in a closed-door session with
conflict with such presiden-
(which Hubert Humphrey
tial confidentes as former
Party Chairman Bob Dole
carried over McGovern in
campaign election chairman
and sounded off about a var-
the primary) you have the
John Mitchell, who last
iety of complaints.
same kind of people but
week wrote about the presi-
will be fed back
groups that traditionally
they came from Oklahoma,"
Called Overkill
dential election as "the only
the phone centers and
vote Democratic, notably
says an administration offi-
Some are also skeptical
contest that counts."
vote turnout opera-
Jews, also are seen as part
cial. "They have the same
about the voter identifica-
The Republican Party and
for use on election
of the new Nixon majority.
outlook on life as the sec-
tion-turnout P r 0 g r a m S,
the Committee to Re-Elect
"The Jewish voter is a
ond-generation ethnic in
which even one administra-
Nixon have cooperated, how-
interlocking matrix
high-information voter,"
Chicago but they're not Pol-
tion official described as
ever, to produce a voter
ter identification and
says one administration
ish.
"overkill of the first order."
identification and turnout
it will meet Sen.
strategist. "Even if Mc-
Only the most optimistic
A California party worker
book, "Sixty Days to Vic-
McGovern's forces
Govern has satisified him on
campaign officials see the
says sarcastically that the
tory," that professionally de.
level where they are
the issue of Israel, he's not
peripheral urban ethnic vote
mailings by the committee
scribes the canvass, mailing
sedly strongest. And
satisfied with the McGovern
as producing a Republican
in that state during the pri-
and telephone techniques
ixon turnout campaign
defense budget because he's
majority. Rather, they see
mary were "so efficiently or-
which will be used this fall
ding that money is no
concerned about whether
an emerging Nixon majority
ganized that they reached
on such a massive scale.
le.
we'll have the capability to
that could become the basis
many voters after election
"We devised all this when
mates provided by
adequately defend Israel.
of a new political coalition
day."
it looked like the Presi-
ign chief Clark Mac-
in America.
Top\ officials at the com-
dent's opponent would be
place the cost of the
Lower-income Jewish vot-
one operation at $6
ers, the carefully collected
Phase Two of the new coa-
mittee believe that many of
Sen. Muskie, who is Catholic
Republican data shows, are
the criticisms are unfair.
lition-strategy would then
and Polish and at one time
and the cost of the
conts at $12 million.
also concerned with the is-
call for a bloc of Democrats
They concede that field op-
was beating us in the polls,"
sues of busing, taxation and
erations were deficient but
operation costs will
in Congress, many of them
says one of the administra-
crime. In this respect, they
point out that the committee
from the South, to switch
tion officials. "We went
$2 million, putting
st of the entire pro-
are seen as behaving more
parties or to vote with the
has been undergoing com-
after the ethnic American
at something above
in this election like other
Republicans organization-
plete reorganization.
because we thought the elec.
ethnic groups.
ally. In return, the Republi-
"We've had some commu-
lion.
tion would be close and he
cans would guarantee defec-
nications problems," says
importance of this
Almost no political stone
would make the difference.
dentificaiton and turn-
has been left unturned by
tors their seniority rights.
Fred Malek, who with Jeb
Now, if we do it right, he's
the re-election committee.
Magruder, shares the deputy
ogram is seen when
A hush-hush operation
the basis of the new major-
director duties under Mac-
sts of the program are
Subcommittees aimed at the
under the leadership of Sen.
ity."
Gregor. "But we came in
ed to the other cam-
Spanish-speaking, black.s
William Brock of Tennessee
seven weeks ago and we've
A White House
young, people farmers, law-
and House Minority Leader
been SO busy building we ha-
who declined to be
yers, businessmen, veterans
Gerald Ford of Michigan is
ven't had time to communi-
ed said that $9 mil-
and the elderly have been
exploring the possibilities of
cate. We're going to improve
11 be spent on televi-
created and will be used.
this realignment, but no
that. We're going to work
d radio advertising,
But the committee, de-
Democratic congressmen
closely with the regular Re-
illion on fundraising
spite Vice President Spiro
have come forth publicly.
publican organizations be-
and $2 million on
Agnew's acceptance speech
"This isn't the sort of
cause we know they're im-
four other programs
statement that there is only
thing where one or two guys
portant."
security, literature,
"one America", will not
are going to crawl out on a
Many of the regular Re-
te support and surro-
spend its voter identifica-
limb and then let it get
publicans nonetheless feel
eakers.
tion and turnout resources
sawed off on them," says
taken-for-granted, a normal
totals $19.5 million
in -such Democratic-identi-
one Republican congress-
enough attitude for vine-
when added to the
fied areas as the black com-
man. "Either we're going to
llion or the voter
yard-toilers in a minority
munity or even among low-
have a big switch of 20 or 30
party. Part of the problem is
ation-turnout sys-
income ethnic groups.
guys after election day or
that President Nixon ap-
just under the $40
The data gathered by
we're going to have none at
pears to be SO far ahead.
which GOP finance
pollster Robert Teeter and
all. Even if we put It to-
"It's like Johnson and the
Maurice Stans has
the research that has taken
gether on paper, it's not
Democrats in 1964," says
ed as the entire cam-
st.
Targets
heral urban eth-
S the Nixon cam-
term them, are not
y targets. Other
TO
I
ne
ADMINISTRATIVELY CONFIDENTIAL
call
August 22, 1972
J&M and will
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
New York Financial Community
for President Nixon
Magruder reviewed your suggestions on Bob Ellsworth's New York
Financial Community memorandum with Peter Flanigan and then
Bob Ellsworth - pursuant to your request. Flanigan concurred
with your views. In discussion with Ellsworth, Magruder learned
that Bob Ellsworth is most anxious to have you call him personally
to ask him to undertake this project. Apparently, there is some
1968 background explaining the request that you talk with Ellsworth
personally. A Talking Paper based on the Ellsworth revisions of
the memorandum is attached.
GS/jb
16
TALKING PAPER FOR BOB ELLSWORTH
SUBJECT: New York Financial Community
I have read your original memoranda describing your plans
to organize the New York Financial Community for the Re-
Election of the President. I understand Jeb Magruder has
reviewed my comments as well as Peter Flanigan's with you.
This project offers us an outstanding opportunity to put
New York State in the Nixon column. The President joins
me in thanking you for taking on this project.
GS
8/28/72
SUGGESTIONS FOR ORGANIZATION OF THE NEW YORK FINANCIAL
COMMUNITY COMMITTEE TO RE-ELECT THE PRESIDENT
I.
Purpose (No change from previous memo.)
II.
Clearances (No change from previous memo.)
III.
Personnel
A.
The Chairman of the Committee should be a senior
figure on Wall Street. He should be man who is
well and favorably known in the New York financial
community and respected for his integrity.
From the standpoint of power in the community, I
believe the best choice would be the head of one
of the large commercial banks, either:
1)
ELLMORE C. PATTERSON, head of Morgan
Guaranty Trust, well liked, active and
highly esteemed; or
2)
WALTER B. WRISTON, head of FNCB, young
man (under 50), and definitely pro-Nixon.
Alternatively, the Chairman could be one of the
following:
3)
DON REGAN, head of Merrill Lynch, believed
to be close to the White House;
4)
RALPH SAUL, the highly respected Chairman
of the Executive Committee at First Boston,
slated to emerge within a year as head of
that powerful house; or
B
5)
WILLIAM MORTON, head of American Express.
B.
If and when authorized to do so, I will sound out
the men on this list (in the order in which they
appear) to explain the program, and to insure avail-
ability and willingness to serve as Chairman.
NB: At the appropriate point in the "sounding out" process,
I should be authorized to indicate that the ultimate request
to the individual to serve as Chairman comes from the Presi-
dent, and will be confirmed -- assuming I can report back that
the individual is prepared to serve -- by a personal phone call
from the President.
12
nixen One man -
Teeter - only criticism that one
sgment - on phone - stagerl/Hotley
-amment + Relagate -yood Deln
ua U Dems
- good emotimer appeal
mayweler comments evedlent, even
E positive on film
neusies (itences Habburd, Ketter
Kaplow) 1 hate propaga
films but this one good.
Del's - lited Busing line X
newses lilled PJ Box china
HaC
J8m - ne probal u/ C being word
wait
of P, UP 1ST Fain but opposed
not Hauaii go to
to C in operation, only Poila
Forest + muller.
Parking in Police area near
Gate 4- - Hullin used last night
ROBERT ELLSWORTH
ONE ROCKEFELLER PLAZA
NEW YORK, N. Y.10020
August 3, 1972
Mr. Jeb McGruder
Committee to Re-Elect the
President
1701 Pennsylvania Avenue
Washington, D.C. 20006
Dear Jeb:
Here's a memo which specifies some
amendments to my memo of July 26th.
I suggest you use the memo, as amended,
as the basis for a memorandum from Clark to
me, which would then give me a point of refer-
ence on which to proceed.
I look forward to hearing from you
and/or Clark soon.
Sincerely,
Encl.
Bo
Dumard J. Lasker
Vice Chairmen
Harold H. Helm
Mirs. Edward F. Hutton
Gordon W. Reed
Harry A. Richardson, Jr.
Victory
Mrs. David M. Strasenburgh
Robert H. Abplanaip
Hoyt Ammidon
Mrs. W. Vincent Astor
George F. Baker
George F. Berlinger
Elmer H. Bobst
Howard E. Buhse
William A. M. Burden
Harold W. Carhart
George Champion
Albert L. Cole
James W. Davant
Mrs. Preston Davie
C. Douglas Dillon
Frederick L. Ehrman
Ell Ellis
August 4, 1972
Mrs. John R. Fell
William Ward Foshay
Mrs. James W. Gerard
Joseph A. Gimma
Albert H. Gordon
James G. Hellmuth
George L. Hinman
Dear Clark:
Daniel Hofgren
Mrs. Peter Holzer
Donald M. Kendall
It was fun seeing you this morning.
Robert Kenmore
Here is a list of the leaders in finance. I
1. Robert Kriendler
Charles T. Lanigan
think these people would comprise a fantastic
William S. Lasdon
advisory committee.
Gustave L. Levy
Alfred L. Loomis, Jr.
Mrs. V. Theodore Low
Please let me know what I can do to
Dan W. Lufkin
Mrs. Edmund C. Lynch
help further this or any other idea you might
Mrs. Keith McHugh
have.
David H. Marx
Louis Marx, Jr.
Mrs. Joseph A. Meehan
Keep up the great work.
Mrs. Arthur C. Merrill
Mrs. Clifford Michel
Mrs. Jeremiah Milbank, Jr.
Very best regards,
John A. Mulcahy
Mrs. Joseph A. Neff
Emil J. Pattberg, Jr.
Mrs. Charles S. Payson
Mrs. Paul E. Peabody
Stephen M. Peck
Mrs. James C. Penney
Benny
Mrs. Ogden Phipps
Donald T. Regan
David Rockefeller
Mr. Clark MacGregor
Mrs. Nelson A. Rockefeller
Committee for the Re-election
Mrs. Mary G. Roebling
Mrs. A. Douglas Russell
of the President
Mrs. Guy G. Rutherfurd
David T. Schiff
1701 Pennsylvania Avenue
Mrs. Evelyn Sharp
Washington, D.C., 20006
Mrs. H. Virgil Sherrill
William E. Simon
Mrs. Lyon Slater
Enclosure
Donald Stone
Donald Stott
Robert L. Stott, Jr.
Mrs. Albert H. Swanke
Landon K. Thorne
A
any Ammicion
nurman
Gustave L. Levy
Senior partne
United States Trust Co.
Goldman Sachs & So.
45 Wall Street
B
55 Broad Street
New York, 10004
New York, 10005
425-4500
676-8120
Howard E. Buhse
Sinior partner
V. Theodore Low
Senior partne
Hornblower & Weeks, Hemphill Noyes
Bear, Stearns & Co.
B+
8 Hanover Street
1 Wall Street
New York, 10004
New York, 10005
DI4-6600
DI4-8500
George Champion
Former chairman
Emil J. Pattberg, Jr.
chairma
B-
Chase Manhattan Bank
First Boston Corporation
1 Chase Manhattan Plaza
New York, 10005 (LL2-3155)
C
20 Exchange Place
New York, 10005
344-1515
James W. Davant
Senser partner
Paine, Webber, Jackson, Curtis
Donald C. Platten President--
B-
140 Broadway
Chemical Bank
become chair
New York, 10005
C
20 Pine Street
437-2121
New York, 10015
four /, '73
770-1234
Frederick L. Ehrman Chairman
3
Lehman Bros
Donald T. Regan
Chavrman
1 William Street
Merrill, Lynch, Pierce, Fenner &
New York, 10004
A
70 Pine Street
269-3700
New York, 10005
944-1212
Albert H. Gordon
Chairman
Kidder Peabody & Co.
David Rockefeller
Chairman
10 Hanover Square
A-
Chase Manhattan Bank
New York, 10005
1
Chase Manhattan Plaza
747-2500
New York, 10005
552-3255
Gabriel Hauge
Chairman
A-
Manufacturers Hanover Trust Co.
William E. Simon
general parts
350 Park Avenue
Salomon Bros.
New York, 10022
A-
1 New York Plaza
350-3300
New York, 10004
747-7000
Harold H. Helm
Former Chairman
Chairma
Chemical Bank
Walter B. Wriston
C
277 Park Avenue
First National City Bank
New York, 10017
A
399 Park Avenue
922-6338
New York, 10022
559-1000
Bernard J. Lasker
Senior Partner
3
Lasker, Stone & Stern
20 Broad Street
New York, 10005
944-0320
---
Democrats:
Henry H. Fowler
a senior partner
Goldman, Sachs & Co.
55 Broad Street
New York, 10004
676-8000
James C. Kellogg III
Senior partner
Spear, Leeds & Kellogg
111 Broadway
New York, 10006
DI9-1000
John L. Loeb
Loeb, Rhoades & Co.
Senior partner
42 Wall Street
New York, 10005
530-4000
William R. Salomon
Senior partner
Salomon Bros.
1 New York Plaza
New York, 10004
747-7000
ROBERT ELLSWORTH
ONE ROCKEFELLER PLAZA
NEW YORK, N.Y. 10020
July 26, 1972
Mr. Jeb McGruder
Committee to Re-Elect the President
1701 Pennsylvania Avenue
Washington, D.C. 20006
Dear Jeb:
Here's a memo which follows up our conver-
sation last Friday afternoon with regard to the possi-
bility. of organizing "Wall Street" for the re-election
of the President.
You will note I suggest the Committee be en-
titled "New York Financial Community for Re-Election
of the President." I have listed an alternative with
"Wall Street" in the title, but recommend the broader
name because so many of us are no longer located any-
where near Wall Street.
My memo is a very preliminary effort; after
I have your reaction (and that of Bob), I will re-work
it and build in some details with reference to the
program, dates, funding, etc.
I await your reaction -- and look forward to
working enthusiastically in every way I am able.
Warm personal regards.
Sincerely,
Encl.
SHASKAN & CO., INC.
67 BROAD STREET
NEW YORK, N.Y. 10004
MEMBERS
NEW YORK STOCK EXCHANGE
TELEPHONE
AMERICAN STOCK EXCHANGE
344-4950
June 27, 1972
Mr. William Safire
Assistant to the President
The White House
Washington, D.C.
Dear Bill:
It was nice talking to you today.
I think it is about time we had .an active Wall Street
Committee. McGovern's economic policies are starting to
get people hot under the collar. His concept of the "American
Dream" is to confiscate all income above $50,000, and let
us work until we drop or qualify for glorious Social Security.
There are quite a few youngish chaps down in canyon
country who have been pleased and proud of the President,
especially since the August 13th wage-price freeze. I am
sure they would want to contribute some effort toward the
maintenance of the Administration.
Cordially,
-
Staular Jarkls.
Stanley L. Bartels
Senior Vice President
SLB:tp
from Robert Ellsworen
SUGGESTIONS FOR ORGANIZATION OF A NEW YORK FINANCIAL
COMMUNITY COMMITTEE TO RE-ELECT THE PRESIDENT
(Alternative Name: WALL STREET COMMITTEE TO
RE-ELECT THE PRESIDENT)
I.
Purpose
The purpose of a "New York Financial Community Com-
mittee to Re-Elect the President" would be to provide an
effective system for fast, accurate, and authoritative
communication within the New York financial community of
the policy achievements of the Nixon administration (as
well as the President's goald for his second administration.)
The points to be stressed by this Committee would in-
clude the President's principal foreign and domestic policy
achievements and programs, interpreted and presented in a
manner designed to show a coherent, integral Presidential
concept.
The Committee would not, repeat not, be limited to
self-serving New York financial community issues (e.g.,
SEC reforms, etc.) in which Wall Street has an obvious
interest.
Neither would it be the purpose of the Committee to
raise money for the campaign. The New York financial com-
munity has contributed and will contribute heavily to the
campaign, but this Committee would expressly abjure all
fund-raising activities.
Nor would the purpose of the Committee be to encourage
registration or voting. There are too many jurisdictions
(Connecticut, New Jersey, New York, Pennsylvania, etc.) re-
presented in the New York financial community. Registration
and get-out-the-vote efforts are better handled within the
various jurisdictions.
II. Clearances
It should be noted that a number of prominent figures
in the New York financial community are already actively
engaged in different ways in the campaign to re-elect the
Too
President. I have in mind particularly Gus Levy, Bunny
cunted
Lasker and Pierre Rinfret. There may be others; the point
is that before this new Committee is announced, those I have
named and possibly others (I would rely on you to provide
the names of others, if any) should be fully informed of the
Committee, its purpose, and its personnel. Levy and Lasker,
especially, have worked long and hard for the President,
put their great names and prestige on the line publicly, in-
vested dozens of hours, and are entitled -- under the rules
of politics -- to be fully apprised of this new operation
before it attains notoriety.
III. Personnel
A. I will be glad to work actively with, and as a Member
of, the Committee in every way I can.
B. The Chairman of the Committee should be a senior part-
ner in one of the ten or twelve most prestigious underwriting
houses. He should be a man who is well and favorably known
in the New York financial community and respected for his
integrity. He should be entirely familiar with the finan-
cial community; the community will respect and have confid-
ence in him. Both Levy and Lasker certainly qualify, but
since they are already fully occupied with high level respon-
sibilities in the campaign, we should turn to other names:
Nat Samuels, for example, was the managing part-
ner of Kuhn, Loeb before serving for three years
as President Nixon's Deputy Under-Secretary of
State for Economic Affairs. He is now back at
Kuhn, Loeb.
Al Gordon is the head of Kidder, Peabody and is
believed to be close to the President.
Ralph Saul is the highly respected Chairman of
the Executive Committee at First Boston Corp. and
is slated to emerge soon as the head of that power-
ful house.
Don Regan is the head of Merrill Lynch and is be-
lieved to be close to the White House.
Bill Donaldson of Donaldson, Lufkin and Jenrette
is a little younger than the others I have men-
tioned, but is respected and quite influential.
With regard to recruiting the Chairman, I know all of
the above named men personally (except for Al Gordon) and would be
willing to sound them out if you wish. However, in my opinion, it
will take a call from the President to recruit a Chairman.
IV. Program
The program of the Committee could consist of pre-
planned public statements (prepared in your headquarters)
by the Chairman and other members of the Committee, promin-
ent community figures all, on different aspects of the Nixon
policies and achievements. These statements would be timed
over a period of weeks leading up to Election Day.
In addition, it would be useful for the Committee, dur-
ing September and October, to meet with Herb Stein, George
Shultz, Cap Weingerger, Kissinger, Connally, etc. etc. here
in New York. This would enable the Members of the Committee
to speak with authority, and by reference to the appropriate
officials by name, on current matters of interest in the
campaign.
In this regard, it is important to keep in mind that
the New York financial community constitutes to a large de-
gree an "oral and aural" communication system which reaches
into almost every nook and cranny of the American capitalist
system: industry, charity, education, etc. As we get this
fast-thinking, fast-talking, and influential community of
men and women swinging with accurate versions of Nixon
policies and ideas, it could be one of the most helpful acti-
vities of the campaign.
The oral and aural communication system is reinforced,
however, by a powerful set of written media which would be
fully exploited. There is, first, the minute-by-minute
PR News Wire service which feeds the Dow Jones and Reuters
tickers. On a daily basis, there is the Wall Street Journal
and the Financial Times -- both of which are, to some extent,
consumer newspapers -- both of which are closely followed
by the financial community. Weekly media include Investment
Dealers Digest and the Commercial/Financial Chronicle (as
well as the more consumer oriented Barron's, Forbes, Business
Week, and The Economist) On a bi-weekly basis, we have the
Wall Street Letter, Financial World, and Magazine of Wall
Street.
Thus, I believe the Committee could, in fact, provide
an effective system for fast, accurate and authoritative com-
munication within the New York financial community during
the campaign.
for Re-elaction
the President
1201 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
July 25, 1972
Dear State Chairman:
Thank you for assuming this most important job.
Your role is a key one in the Campaign to Re-elect the President.
You will be instrumental in enlisting thousands of volunteers
in your state who can give their time to do the many things
necessary to accomplish this most important objective.
The purpose of this letter is to outline some of the things we
think are important in setting up your organization. We hope
that these suggestions might be helpful in determining the scope
of your organization and the time required of you to do this.
The attachments will give you the specific points of contact for
your assignment. Go over them carefully.
PURPOSE
The purpose of your committee will be:
1. Develop a vehicle whereby volunteers can be made available
to your State Mixon Campaign Director or his delegate.
The opposition is mounting a massive effort here. We
must surposs them.
2. Maintain a communications network whereby members can be
activated, or informed about issues.
METHOD OF ORGANIZATION
The basic design of this organization is one in which no one person
vill be responsible for more than five people. He will enlist five
people and will follow-up to see that each of his five people enlist
five other people.
The State Chairman's first job is to pick your five vice chairmen.
Each should hopefully represent and be assigned to a different
geographical area of the state. Each of them should then pick
five people who will agree to volunteer and can then pick five, and
SO on.
You should follow up on your organizational efforts by keeping
an organizational chart of as much of your organization as possible.
You, of course, want to have the names and addresses of your five
vice chairmen, the names of the people your five vice chairmen
recruit and then the names of the 125 people these 25 people
recruit.
If, as Chairman, you are aware of the organization to this point,
you should be fairly well assured that an effective job of organizing
is being done.
When you run out of people in your professional or interest group,
sign up friends and neighbors for your next layer. Nobody would
be responsible for more than five people, but using this principle
of the 1:5 ratio, you can be responsible for getting thousands of
badly needed volunteers for your state. This force is vital to our
efforts, as it will be used to register voters, identify friendly
voters, get them to the polls, attend rallies and such other jobs
as may he identified by the Campaign Chairman.
BIOGRAPHY
Please submit the biographical form that was given you by your
national regional chairman. The information you send us will be
forwarded to the Nixon Campaign Director in your state for use in
the press annoûncement of: your appointment.
VOLUNTTER RECRUITMENT
The enclosed list is to be filled out by you for your five vice
chairmen. Please be sure the list is returned to us immediately.
A kit similar to the one you will receive will be mailed 1:0 your
five vice chairmen the same day we receive their names from you.
We expect the vice chairmen will recruit five others (preferably
from your vocational/avocational/interest group) and return the
five commitment cards to US immediately so we can continue a
rapid distribution of materials to the citizen volunteers enlisted.
We ask that you request the names, addresses and phone numbers of
the persons recruited by your vice chairmen, so that you can monitor
their progress. You should cok your vice chairmen to get similar
information from those they sign up SO they can forward the information
to you. This will enable you to make sure the person you recruited
has done his job.
COMMUNICATIONS
In addition to ccruiting volunteers, it is our hope that your
pyramid of committed and available people will act, upon request,
as a communications and action network that can be activated by
your national chairman when the need arises. When requested to
do 50 by your national regional chairman, we ask that you contact
your vice chairmen. They in turn should pass on your message
to their five and instruct them to continue the chain. Through
this system, we should be able to get the word out and create in
hours a massive response by millions of Americans. The entire
success of this deportant program depends on your action and
the response by all the members within your organization. The
communications program can be activated either by a call or letter
from your national regional chairmen 01 your State Nixon Director,
or his delegate.
OTHER
You may vish to create and organize "Special Projects" for persons
recruited as members of your "Citizen Volunteers" effort. Or the
State Nixon Director or his representative may wish to work with
you on some in line with your group's special interests of talents.
Remember - all activities other than volunteer recruitment and
commmnications as described above must be approved in advance by
the State Nixon Director or his representative.
MONEY
Your organization is not being asked to raise funds. However, you
may wish to Lake "P a collection from your combittee members for
the purchase of materials. Care should be used not to exceed the
$1,000 limit imposed by the new campaign law. (J.) is wise to check
with your State Finance Chairmen, who is familiar with the law, if
you decide to raise any money.)
GENERAL
The President's re-election depends on people and people-generated
activities at all levels.
You are the key to thousands of volunteers who are critically needed
in this year's easpaign to get. the word out to all voters; to generate
excitement and vote-producing activity; and to get out the vote on
Election Day.
America needs President Nixon.
President Wixon is depending on you.
Can you think of any more important job this fall ?
Sincerely,
Charles E. Shearer, Jr.
Executive National Director
Citizens Committee
GROUP
STATE
STATE CHAIRMAN
My five (5) vice chairmen are :
Name
Address
City
State
Zip
Business Phone
Home Phone
Name
Address
City
State
Zip
Business Phone
Home Phone
Name
Address
City
State
Zip
Business Phone
Home Phone
Name
Address
City
State
Zip
Business Phone
Home Phone
Name
Address
City
State
Zip
Business Phone
Home Phone
When you have recruited your five vice chairmen, please mail this form to:
Citizens Volunteers for the
Re-election of the President
Room 572, 1701 Pennsylvania Ave., N.W.
Washington, D. C. 20006
You will have problems from time to time. Your contacts will be in the
following directions.
J.. The regional citizen's chairman who recruited you will relay
instructions when the national organization has something that
needs to be done.
2. The Nixon campaign organization in your state runs the campaign
and will relay instructions to you when the state campaign needs
action from you. They will use the volunteers you recruit, and
may activate them either by a call to you or by calling them
directly. The person in this organization who is the point of
contact for all citizen activities is:
Miss Elaine Weeks
Maine Committee for the
Re-election of the President
Box 110 - 114 State Street
Augusta, Maine 04330
(Phone) 207- 622-4611
You should make contact with this person immediately, in case you
have not already done SO. Agreement must be reached with the state
organization before activities other than the aftor ementioned volun-
teer program can be initiated, as the responsibility for carrying
the state for the President rests with them.
3. A field director has been assigned from the Committee for the
Re-election of the President to assist you and the state organi-
zation in meshing citizen activities into the campaign organization.
Call him if you have problems. The director covering your state is:
Mr. Louis F. Laun
X-
Washington Address
Field Address (After Convention)
1701 Pennsylvania Avenue, N.W.
Room 2633
Suite 572
420 Lexington Avenue
Washington, D. C. 20006
New York, New York 10017
(Phone) 202-- 333-8590
(Phone) 212- NU6-3330/31
4.
Your
of contact is, of course, the five people you re-
of the entire volunteer effort depends on
Duation of these people.
Good luck, and thanks for all you are doing to help re-elect the
President.
Charles E. Shearer, Jr.
National Executive Director
Citizens Committee for the
Revelection of the President
: Denotion individual state changes
COMMITTEE
NAME
ADDRESS
PHONE NO.
CHAIRMAN
CO-CHATRMAN
CO-CHAIRMAN
REGIONAL CHATIMAN
REGIONAL CHAIRMAN
REGIONAL CHAIRMAN
REGIONAL CHAIRMAN
REGIONAL CHAIRMAN
REGIONAL CHAIRMAN
REGIONAL CHAIRMAN
REGIONAL CHAIRMAN
REGIONAL CHALIQUN
REGIONAL CHAIRMAN
Washington Citizens
Minator
1701 Pennsylvania Avenue, N. W. 202-333-8590
Alabama
-
Arthur B. Durkee
Kansas
-
John S. Ranson
Sterne, Agee & Leach, Inc.
Ranson & Company, Inc.
Birmingham
Wichita
Alaska
-
Kentucky -
Henning Hilliard
J.J.B. Hilliard, W.L. Lyons
& Co.
Louisville
Arizona
-
Joseph L. Refsnes
Rauscher Pierce Securities Corp.
Louisiana-
Herman S. Kohlmeyer
Phoenix
Kohlmeyer & Co.
New Orleans
Arkansas
-
Maine
-
George S. Payson
H. M. Payson & Co.
Portland
Calif.
-
Warren H. Crowell
Crowell, Weedon & Co.
Maryland -
F. Barton Harvey, Jr.
Los Angeles
Alex. Brown & Sons
Baltimore
Colorado
-
Robert M. Kirchner
Kirchner, Moore and Company
Mass.
-
John M. Bleakie
Denver
W. E. Hutton & Co.
Boston
Connecticut-
John H. Brooks
Advest Co.
Michigan
-
H. Alex McDonald, Jr.
Hartford
Manley, Bennett, McDonald
& Co.
Delaware
-
David C. Boyer
Detroit
Laird, Bissell & Meeds, Inc.
Wilmington
Minn.
-
Harry C. Piper, Jr.
Piper, Jaffray & Hopwood
Florida
-
David R. Murphey
Incorporated
Pierce, Wulbern, Murphey, Inc.
Minneapolis
Jacksonville
Miss.
-
Georgia
-
Alexander Yearley, IV
The Robinson-Humphrey Company, Inc.
Atlanta
Missouri -
George Newton
Hawaii
-
Stifel, Nicolaus & Company,
Incorporated
St. Louis
Idaho
-
Montana -
Illinois
-
Wallace D. Johnson
Nebraska -
Herbert H. Davis, Jr.
Howe, Barnes & Johnson, Inc.
Kirkpatrick, Pettis, Smith,
Chicago
Polian Inc.
Omaha
Indiana
-
Kenneth Brown
K. J. Brown & Co., Inc.
Nevada -
Muncie
Iowa
New Hampshire -
New Jersey -
Texas
-
Thomas W. Masterson
Underwood, Neuhaus & Co.,
Incorporated
Houston
New Mexico
-
Arthur P. Quinn
Quinn & Co., Inc.
Utah
-
Albuquerque
New York
-
Vermont -
North
-
Charles Jonas, Jr.
Carolina
Reynolds Securities Inc.
Virginia- Henry L. Valentine, II
Raleigh
Davenport & Co.
Richmond
North Dakota -
Washington - Girton R. Viereck
Bache & Co. Incorporated
Seattle
Ohio
-
,John G. Butler
Prescott, Merrill, Turben
West
-
& Co.
Virginia
Cleveland
Oklahoma
-
Edgar R. Oppenheim
Wisconsin -
Leo Oppenheim & Company,
Inc.
Oklahoma City
Wyoming -
Oregon
-
William B. Boone
Dean Witter & Co. Incorporated
Portland
Pennsylvania-
John B. Richter
Butcher & Sherrerd
Philadelphia
Rhode Island-
South
-
Geddings H. Crawford
Carolina
R. S. Dickson, Powell,
Kistler & Crawford
Columbus
South Dakota-
Tennessee
-
Harold W. Clark
The Cherokee Securities
Company
Nashville
Chapman Smith Barnly
Mr. Gordon L. Calvert
Securities Association
425 13th Street, N. W.
Washington, D. C. 20004
DeVant- webber Painf
Mr. Donald T. Regan
Merrill Lynch, Pierce, Fenner & Smith, Inc.
(212) 944-1212
70 Pine Street
New York, New York 10005
Mr. Robert H. B. Baldwin
Morgan Stanley & Company
(212) 732-2100
140 Broadway
New York, New York 10005
Mr. William E. Simon
Salomon Brothers
(212) 747-7866
One New York Plaza
New York, New York 10005
Mr. Donald W. Crowell
Crowell, Weedon & Company
(213) 620-1850
One Wilshire Boulevard
Los Angeles, California 90017
Mr. Willard S. Boothby, Jr.
Eastman Dillon, Union Securities & Co., Inc.
(212) 770-8000
One Chase Manhattan Plaza
New York, New York 10005
Mr. George A. Newton
Stifel, Nicolaus & Company, Inc.
(314) 421-1980
314 N. Broadway
St. Louis, Missouri 63102
Mr. John Haire
Anchor Group of Mutual Funds
Connectiver
Elizabeth, New Jersey
STO E BROKER Charaman
not Samuels
Harry MULLIGAN
Roeph Saul.
while weld
900 chapel ST
New llaven, conn
103/622/500
Committee for the Re-election of the President
MEMORANDUM
JULY 21, 1972
MEMORANDUM FOR:
MR. JEB S. MAGRUDER
FROM:
BOB REISNER
WHAT KIND OF ACTION WILL BE APPROPRIATE FOR THE FORMATION OF
THE GROUPS ON
SECURITY NDUSTRY
Intellectuals
THERE WOULD SEEM TO BE A CASE FOR GIVING THE ACTION TO SHEARER
ON EACH OF THESE. ON THE OTHER HAND, YOU MENTIONED TO MALEK
YOUR INTEREST IN DOING IT YOURSELF.
SINCE SHEARER HAS ALREADY DONE SOME THINGS ON THESE AREAS, I
WOULD RECOMMEND THAT THE MOST APPROPRIATE ACTION WOULD BE TO
HAVE SHEARER AND WHATEVER PEOPLE HE WOULD LIKE TO BRING WITH
HIM COME DOWN so THAT HE CAN GIVE YOU A BRIEFING ON THE PRO-
GRESS IN THESE AREAS.
WITH YOUR APPROVAL, I WILL ASK VICKI TO SCHEDULE A MEETING.
Set mp
WASHINGTON
Dear THEY
THE WHITE HOUSE yes
July 13, 1972
Put in Mar yogo
Mede
This is just to confirm our conversation last Friday. Bob
Ellsworth, as you know, wants to help in the campaign and is
willing to do so any number of ways. I suggested to Bob that
he might take an active role in organizing some of the powers
of Wall Street which he said he would be delighted to do if you
would like.
Lam sending a copy of this letter to MacGregor, because Clark
may have some additional assignments that he would like to have
Bob handle. Will you let Bob know?
In any event, Bob feels that it would be most useful to have a
dinner meeting with you, Howard Stein, Bob and perhaps Felix
Rohatyn. He believes Stein can be won over; Rohatyn already
has been. Bob feels Stein would need the kind of extra care
and attention that a dinner with you would signify. I have told
Bob that he would also be hearing from you directly in this regard.
Best personal regards.
Sincerely,
Charles W. Colson
Special Counsel
to the President
John Mitchell, Esq.
Mudge, Rose, Guthrie & Alexander
1701 Pennsylvania Avenue, N.W.
Washington, D.C.
/hh
cc: Clark MacGregor
Call two Kyn.
& hallst
ADMINISTRATIVELY CONFIDENTIAL
August 22, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
New York Financial Community
for President Nixon
Magruder reviewed your suggestions on Bob Ellsworth's New York
Financial Community memorandum with Peter Flanigan and then
Bob Ellsworth - pursuant to your request. Flanigan concurred
with your views. In discussion with Ellsworth, Magruder learned
that Bob Ellsworth is most anxious to have you call him personally
to ask him to undertake this project. Apparently, there is some
1968 background explaining the request that you talk with Ellsworth
personally. A Talking Paper based on the Ellsworth revisions of
the memorandum is attached.
GS/jb
TALKING PAPER FOR BOB ELLSWORTH
SUBJECT: New York Financial Community
I have read your original memoranda describing your plans
to organize the New York Financial Community for the Re-
Election of the President. I understand Jeb Magruder has
reviewed my comments as well as Peter Flanigan's with you.
This project offers us an outstanding opportunity to put
New York State in the Nixon column. The President joins
me in thanking you for taking on this project.
GS
8/28/72
SUGGESTIONS FOR ORGANIZATION OF THE NEW YORK FINANCIAL
COMMUNITY COMMITTEE TO RE-ELECT THE PRESIDENT
I.
Purpose (No change from previous memo.)
II.
Clearances (No change from previous memo.)
III.
Personnel
A.
The Chairman of the Committee should be a senior
figure on Wall Street. He should be man who is
well and favorably known in the New York financial
community and respected for his integrity.
From the standpoint of power in the community, I
believe the best choice would be the head of one
of the large commercial banks, either:
1)
ELLMORE C. PATTERSON, head of Morgan
Guaranty Trust, well liked, active and
highly esteemed; or
2)
WALTER B. WRISTON, head of FNCB, young
man (under 50), and definitely pro-Nixon.
Alternatively, the Chairman could be one of the
following:
3)
DON REGAN, head of Merrill Lynch, believed
to be close to the White House;
4)
RALPH SAUL, the highly respected Chairman
of the Executive Committee at First Boston,
slated to emerge within a year as head of
that powerful house; or
B
5)
WILLIAM MORTON, head of American Express.
B.
If and when authorized to do so, I will sound out
the men on this list (in the order in which they
appear) to explain the program, and to insure avail-
ability and willingness to serve as Chairman.
NB: At the appropriate point in the "sounding out" process,
I should be authorized to indicate that the ultimate request
to the individual to serve as Chairman comes from the Presi-
dent, and will be confirmed -- assuming I can report back that
the individual is prepared to serve -- by a personal phone call
from the President.
hankh 2249
8/20
Malea + LC Regional Deis
I
Tracking system
Devel system to find out how
8 Reports
the seps is working
Possil 800 phone for(each
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are reporting directly to 1701
Entirely separate Rr / Morgan's Dir
mail welly reperts
Spot Orecking + reviewol numbers
Competition bet Sto T cnt's
Malea realizes conflict & animality
bet GO P chmn t 1701 (beel of anong
not specifies) so mac G+ mal
will call periodically + Region Dir's
are te meet w/ GOP Stchma
2
Jeny Jones needs reports - namest
G-FU this wec
addresses of org estal.
3
Volunteers - FM prol coneress to reach
goal of / mil by Comp Kill off
on (8/16) - Volunteer cam nameng
Sen mcCort
-John Safer- Full time colunteer- comp m68 du
Safer- - 6 figure centril + will wark
w/ Stan anderson who will be on
Volunteers after Convention,
Caneass Kick Off- -
G copy
memo out - Hdgtrs - names +aos
20 days to implement.
Reg Deris to meet al St Deley
Cities must
Pa- will have Kick off on Sep 9
FM- A OK but major publicity 9/16
- Generate Volunteers
- malce convasting an accep act
G ae Koep
- oll sample test -5000 prol
Dems for Ricen - sire re local
volunteers+ corvassence
4 Convention acturities
Flemming involved" - Rules Fight "not
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- Releg apportien -really bigst/
little it fight
- Possil Floor Fight on Tues
ne P. involve leef ne int.
G.
3:30 today to Com Past +allen
Kay Bulow-BT Seing
G- Daily - 8:30
FM- Program Avoid press but dear specialed FM
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
September 4, 1972
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
I. Advertising Objectives
The advertising objective is to persuade traditional
Democrats to vote for Richard Nixon in November.
Care should be taken that this objective is not
diluted by other, less vital, goals, specifically:
No attempt will be made to gain converts
to the Republican Party -- this is too
big a jump to ask most people to take
and it would take years to accomplish.
No attempt will be made to persuade
Democrats to vote the Republican line.
It's too tough a sale.
No attempt will be made to broaden the
appeal of Democrats for Nixon to include
traditional ticket splitters and/or
independents. The Committee to Re-elect
will be concentrating most of its energies
on this group. The Democrats for Nixon
should concentrate on Democrats.
II. Creative Strategy
The basic thrust of the advertising message should
be:
Senator McGovern does not reflect the philosophy
of most Democrats, and surely not of most Ameri-
cans. He is leading the party in the wrong
direction and would the country as well.
This year, it is necessary that you (the Demo-
crat) put country ahead of party.
Richard Nixon more adequately represents the
philosophy of the American people. He has
been a good President and deserves support.
Advertising copy must be restrained both in
condemnation of McGovern and praise of the
President. There is no need to resort to
excess emotionalism, distortion, or innuendo
-2-
to point out the dangers of a McGovern
administration.
His positions on defense, welfare, taxes,
isolation, and peace terms are in conflict
with the thinking of most Democrats and
should be the major issues.
III. Media Strategy
At this point in the campaign, advertising should be
concentrated in those states where current polling
data shows the President either close to or behind
McGovern. As we get further into the campaign,
consideration will be given. to scheduling some
commercials nationally if we find the margin of
difference eroding in more states.
Initially, though, it is proposed that local tele-
vision (prime and fringe evening time) and full page
newspaper ads can be scheduled in states as summarized
in Section IV.
Prime & Fringe Evening Local Time
Use of television will enable us to quickly
generate awareness to the broadest crossection
of the population with the greatest possible
impact in order to expose the weakness of
McGovern's policies.
Full Page B/W Newspaper Ads
The addition of newspapers will extend the reach
and frequency of the television effort through
the use of a secondary supplemental medium and
will provide us with the opportunity
To more fully develop distinctions between
McGovern and the President.
To feature names of prominent (local if
possible) Democrats for Nixon to help
generate bandwagon support.
To provide response coupons to help generate
volunteers and contributions.
-3-
IV.
Media Plan
It is recommended that local spot television start Sept. 18
in the following states and markets, at 12 to 15 spots per
week (150 GRP's), plus a full page B&W newspaper ad.
State
Market
TV
TV Cost
Newspapers
Newspaper cost
Calif.
San Francisco
lwk.
$16.7
full page
10.5
N.Y.
N.Y.C.
II
32.8
11
"
29.3
N.J.
all
"
*
"
"
12.0
Pa.
"
Philadelphia
12.6
"
"
13.9
Ohio
11
"
Cleveland
6.6
"
10.0
Ill.
"
16.2
"
"
Chicago
9.7
Mich.
11
Detroit
7.5
"
"
9.9
Wisc.
"
3.5
"
"
Milwaukee
4.4
"
.9
"
"
Madison
1.0
Mo.
"
all
10.6
"
"
12.5
Texas
"
4.8
"
"
Houston
5.0
"
"
"
Corpus Cristi
.6
1.0
sub total:
112.8
119.2
Oregon
Portland
"
3.4
"
"
3.8
11
1.2
17
17
Eugene
1.1
Wash.
"
all
8.0
"
"
10.4
W.Va.
"
all
3.9
"
"
5.8
Minn.
"
"
Minneapolis
5.7
"
6.9
sub total:
22.2
28.0
Grand total:
135.0
147.2
*
Covered by New York City and Philadelphia
Extending this plan on an alternate week basis would result in
the following budget:
TV
N.P.
Total
Week of Sept 18
$135.0
$147.2
$282.2
"
"
Oct 2
135.0
147.2
282.2
"
"
Oct 16
135.0
147.2
282.2
"
"
Oct 30
135.0
147.2
282.2
$540.0
$588.8
$1128.8
-4-
V.
Scheduling
It is recommended that the following ads and commer-
cials be scheduled:
TV
N.P.
Week of Sept. 18
Credibility
Credibility
"
"
Oct. 2
Welfare
Welfare
=
It
Oct. 16
Defense
Defense
II
II
Oct. 30
To come
To come
VI.
Future Plans
This is to be considered an "initial" schedule, to be
reviewed on a weekly basis. Additional states and
markets can be added as funds permit, and polling
indicates the need.
VII.
Network Opportunity
Two five minute telecasts are available on 9/19
(Marcus Welby) and 9/21 (Owen Marshall) at $10,000
each. It is recommended that these be used to initiate
a prime-time national appeal by John Connally to esta-
blish 1) why Democrats for Nixon; 2) why Mr. Connally is
opposed to McGovern; 3) why he is for the President.
The telecast would close with an appeal for contribu-
tions and volunteers. (While this is not the major
purpose of the telecast, it will help broaden partici-
pation in Democrats for Nixon).
NEWSPAPER LIST
CALIFORNIA
$10,500
San Francisco Chronicle/Examiner
Oakland Tribune
Napa Register
Santa Rosa Press Democrat
San Jose Mercury News
NEW YORK
$29,300
New York Times
New York Post
New York News
Long Island Press
Long Island Newsday
Westchester Rockland Group
Poughkeepsie Journal
Middletown Tribune-Herald
Kingston Freeman
NEW JERSEY
$12,000
Atlantic City Press
Camden Courier - Post
Trenton Times/Times Advertiser
Woodbury Times
Trenton Trentonian
Vineland Times - Journal
Huckensack Record
Jersey City Jersey Journal
Newark Star Ledger
Morristown/Parrippany Record
Asbury Park Press
New Brunswick Home News
Paterson Clifton Passaic Group
Dover Advance
Passaic Clifton Herald News
PENNSYLVANIA
$13,900
Philadelphia Bulletin
Philadelphia Enquirer
Boston-Wilson Express
Reading Eagle-Times
Levittown-Briston Courier Times
West Chester Local News
Strouds East Pocono Record
Hazleton Standard-Speaker
Allentown Call-Crhonicle
- 2 -
OHIO
$10,000
Cleveland Press
Cleveland Plain Dealer
Ashtabula Star-Beacon
Lorain-Journal
Akron Beacon-Journal
Dover-New Philadelphia Times-Reporter
Wooster Record
Canton Deposit
Mansfield News Journal
ILLINOIS
$9,700
Chicago Tribune
Chicago Sun-Times
Chicago Today
Chicago News
MICHIGAN
$9,900
Detroit News
Detroit Free Press
Pontiac Oakland Press
Royal Oak Tribune
WISCONSIN
$5,400
Milwaukee Journal Sentinel
Racine Journal-Times Bulleitn
Sheboygan Press
Madison Capital Times Wisconsin State Journal
MISSOURI
$12,500
St. Louis Post Dispatch
St. Louis Globe Democrat
Kansas City Star Times
Columbia Tribune
Jeff. City Capital News/Post Tribune
Sedalia Capital Democrat
Joplin Globe
Kirksville Express and News
St. Joseph News - Press Gazette
Springfield News Leader and Press
TEXAS
$6,000
Houston Chronicle
Houston Post
Galveston News
Corpus Christi Times Caller
- 3 -
OREGON
$4,900
Portland Journal of Commerce
Salem Oregon Statesman/Cap. Journal
Albany Democrat Herald
Eugene Register-Guard
Rosenburg News Review
WASHINGTON
$10,400
Seattle Times
Seattle Post-Intelligencer
TAcoma News Tribune
Everett Herald
Olympia Olympian
Bremerton Sun
Spokane Chronicle/Review
Wenatchee World
Bellingham Herald
Yakima Herald-REpublic
Walla Walla Union-Bulletin
WEST VIRGINIA
$5,800
Charleston Gazette Mail
Huntington Herald Dispatch
Parkersburg News Sentinel
Logan Banner
Beckley Post Herald RAleigh Reg.
Bluefield Telegraph Sunset News-Observer
Clarksburg Exponent Telegram
Elkins Inter-Mountain
Grafton Sentinel
Wheeling Intelligencer News-Register
MINNESOTA
$6,900
Minneapolis Star Times
St. Paul Dispatch
St. Cloud Newspaper
Redwing Eagle
Fairbault News
New Alma Journal
Willmar Tribune
Waseca Journal
yy
TALKING PAPER - FRED MALEK
Bob wants a weekly report from now on on what's happening
with regard to our military registration. McCain showed the
President a report out in the Pacific that indicated that 70% of
all military personnel supported the President and 60% of these
under 25.
Therefore, he wants this to become a very high priority Item
with us going full blast on it. He would also like weekly reports
for the next four weeks on what we are doing to hypo this effort.
LH:pm
9/6/72
malek
Hgu
July 25, 1972
7/30
ADMINISTRATIVELY CONFIDENTIAL/EYES-ONLY
8/11
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
H. R. HALDEMAN
We need to put major concentration of our external campaign
effort in the primary states, particularly where McGovern has
campaigned heavily. This would particularly include California,
Oregon, Florida, Wisconsin, and probably New York. In these
states, McGovern's people have made a major effort during the
primary. Also, these are the areas where we have been under
greatest attack. McGovern's people have a lot of bumper stickers
and other high visibility items out. Currently we have nothing.
We must correct this within the next couple of weeks. There should
be an all-out drive on these items in these etates.
cc: Fred Malek
Noans,
complete
Jeb Magruder
8/10
what done
HRH:LH:kb
being
July 25, 1972
ADMINISTRATIVELY CONFIDENTIAL/EYESONLY
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
H. R. HALDEMAN
We need to put major concentration of our external campaign
effort in the primary states, particularly where McGovern has
campaigned heavily. This would particularly include California,
Oregon, Florida, Wisconsin, and probably New York. In these
states, McGovern's people have made a major effort during the
primary. Also, these are the areas where we have been under
greatest attack. McGovern's people have a lot of bumper stickers
and other high visibility items out. Currently we have nothing.
We must correct this within the next couple of weeks. There should
be an all-out drive on these items in these etates.
cc: Fred Malek
Jeb Magruder
HRH:LH:kb
POLITICAL ACTION MEMORANDUM
+
Our youth registration should be strongly limited to the
key states to the extent that that's practical, at least in
it
pept
the allocation of money and national resources. California
is by a wide margin the first priority because of the much
Ong to
greater effect there.
cools at
malea
There should be a major concentration of external campaign theredy
effort in the primary states, particularly California, Oregon,
answer
outg.
Florida, Wisconsin, and probably New York, In these states
at least, McGovern's people made a major effort during the
primary and have a lot of bumper stickers and other high
visibility items out, We have nothing, That must be corrected
within the next couple of weeks. There should be an all-out
drive on this.
We've still got to solve our California problem. There are no
Democrats on our committee, we have no Democratic organization,
and we apparently still have Nofziger still running the campaign there.
HRH
July 25, 1972
HRH:kb
TO
HFU 7/31
L
ed
ve
June
MEMORANDUM FOR:
BOB BROWN
HOWARD COHEN
BUD EVANS
subject Pm
BARBARA FRANKLIN
BILL MARUMOTO
JOHN WIRTH
FROM:
FRED MALEK
SUBJECT:
Developing Surrogate Plans
The purpose of this memo is to outline the requirements for each Voter Bloc's
Surrogate plan. I have covered much of this verbally with you in the pest,
but no group has yet developed an acceptable plan. This crucial area has
been one of the real disappointments of the campaign to date. I expect to
have draft surrogate plans from each of you by July 7th patterned after and
including each of the key Steps covered below.
DEVELOPING SURROGATES
The first step is to decide exactly who your surrogates will be. In some cases,
of course, we have already done this. The list should include mostly people
in the Government but also a group of leaders from outside (e.g., Lee Trevino
for Spanish Speaking, Sammy Davis, Jr. and Floyd McKissick for Blacks,
and Frank Borman for Veterans). In selecting your Government surrogates,
you will obviously pick the top people but should also include lesser officials
(e.g., Deputy Assistant Secretary level) who can be important to your con-
stituency and make big news in places like Springfield, Illinois, or Trenton,
New Jersey. Outside surrogates should as much as possible be people with
national followings or recognition.
In developing surrogates you should pick one or two who will be built into your
major stars and command national and major regional coverage. In some
cases, the selection of this star is obvious (e.g., Butz for Agriculture) and
Flemming for Elderly), but in other cases will require more creativity on
your part. The key point, however, is you must develop at least one star
for your group to gain any real publicity.
The next step is to gain commitment from the surrogates. The best method
is to have the group in to explain the program, its priority, and what is ex-
pected of them. We have done this with good effect for Women, Spanish Speaking,
- 2 -
and Blacks. I will participate in any of these meetings as desired. You should
also determine those events already committed to by each surrogate and other
responsibilities that will preclude them from appearing during certain periods.
SELECT KEY STATES AND MEDIA MARKETS
The surrogates should be scheduled almost exclusively in the key Statds with
the large and essential electoral votes. Some appearances will have to be
made in other States, but pressures in this direction should be resisted. As
you know, the following States have been identified as key to the President's
re-election.
a. California, Illinois, Texas, Ohio, and New Jersey
b. New York, Pennsylvania, Maryland, Michigan, Connecticut,
and Washington
c. Missouri, Wisconsin, Oregon, and West Virginia
In scheduling within these states, you should focus as much as possible on the
major media markets. These are:
California
Missouri
Pennsylvania
Los Angeles
St. Louis
Philadelphia
San Francisco
Kansas City
Pittsburgh
Sacramento
New Jersey
Harrisburg
Fresno
Newark
Texas
San Diego
Trenton
Dallas
Connecticut
New York
Houston
Hartford
New York City
Austin
New Haven
Rochester
Washington
Illinois
AAlbany
Seattle
Chicago
Buffalo
Spokane
Springfield
Ohio
Olympia
Maryland
Cincinnati
West Virginia
Bhltimore
Columbus
Charleston
Annapolis
Cleveland
Wisconsin
Michigan
Oregon
Milwaukee
Detroit
Portland
Madison
Lansing
Salem
In many cases, of course, it may not be possible for a minor surrogate to get
attention in one of these major cities, and you will want to select other cities in
the State.al Also, you will want to prioritize among these States and media markets,
those that have the greatest meaning with your group. For example, we would
not want to schedule many Spanish Speaking surrogates in Ohio, or Jewish
surrogates in Washington.
- 3 -
SCHEDULE SURROGATES
At this stage you have a list of surrogates and a prioritized list of media
markets where they should appear. The next step is to match the two up. A
number of factors should be taken into consideration. These factors include
(a) the surrogate's particular constituency and political appeal, (b) the
surrogate's native geographical area, (c) the surrogate's existing schedule
and other responsibilities, such as a surrogate Congressman's need to attend
to his own re-election effort, (d) the surrogate's known limited availability,
and (e) the surrogate's office responsibilities.
Generally, these is no reason why each of your Government surrogates cannot
cover at least two media markets per week, and you should plan accordingly.
In assigning surrogates to specific cities on specific days, do not be concerned
about lack of an actual event at that time. The main thing is that you are locking
your surrogates into an out-of-town appearance on a number of specific dates.
Obviously, some modifications will be made in this ideal master schedule,
and you should allow for plenty of flexibility in lining up specific events.
DEVELOP EVENTS
As much as possible, you should lean on your surrogates to develop their own
events, as close as possible to your master schedule. In many cases the event
could be simply a tour of an area where a program from the surrogate's Depart-
ment or Agency is in operation. You and your staff should be helpful in genera-
ting events, but try to get the surrogates to use their resources.
Two other key points should be kept in mind in your scheduling. First, the
event itself will be generally secondary to the related coverage. Thus, be
sure that each surrogate thoroughly understands the need to arrange talk
shows, press conferences, radio tapes, and editorial interviews in each city
visited. The surrogate's Department or Agency should make these arrange-
ments, but you should check to make sure it is done.
The second key point is coordination. Bart Porter's office is scheduling major
Presidential surrogates, and you will want to coordinate closely with him. This
means that you should keep him apprised of your master schedule and any
changes in it to avoid overlap of appearances. Also, onee you have developed
a master schedule we will want to compare it with all other schedules and
make modifications to avoid overlap or bunching in any one area. Bart and his
staff are also available to assist you in developing your surrogate plans.
- 4 -
In my mind, the surrogate plan should be the most effective public relations
tool at your command. It, therefore, deserves priority attention, and I
look forward to receiving your draft plans by July 7th.
CC: Alex Armendariz
Larry Goldberg
Paul Jones
Ken Rietz
Stan Scott
Dan Todd
Committee
it
for the Re-election
9/12
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 9, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
THRU:
CLARK MacGREGOR
FROM:
FRED MALEK 7m
SUBJECT:
Senior Advisors
You asked for a proposal for designating certain individuals to act as
Senior Political Advisors for various states and regions.
The concept, simply stated, is to provide the President with a high-level
contact in certain key states to give an objective and direct assessment of
the campaign. The Advisor will be asked to constantly keep himself in-
formed on political developments in his state and be prepared to brief the
President if called upon to do SO.
The Regional Directors will talk with these Advisors on a regular basis to
keep them informed on developments. Finally, the Senior Advisors will
be asked to be available to handle tough political problems that may arise
before the election in their state(s). Clark or I will be in contact with the
Advisors on these problems.
Following is a listing of the individuals we propose to be Senior Advisors
followed by the state or region for which they will be responsible.
Clark MacGregor
Minnesota and Wisconsin
John Mitchell
New York, New Jersey, and
Connecticut
Don Rumsfeld
Illinois
John Ehrlichman
Pennsylvania, Michigan,
Washington, and Oregon
Bob Haldeman
California
Ray Bliss
Ohio
John Connally
Texas
Bob Dole
Farm States
Chuck Colson
Massachusetts
Cliff White
Mountain States
Rogers Morton
Maryland
- 2 -
All states and areas are not covered, but I feel the main contested areas
are included. If you approve of this concept, we will contact each Advisor,
brief him on the program, and put him in contact with the appropriate
Regional Directors.
DECISION
You should be aware that there are some negatives to this project. First,
liaison will be difficult to achieve because of other demands on the Advisors'
time. It will also pose added time burdens on Clark, the Regional Directors,
and me. Finally, I am not convinced that it will be used by the President or
even by us due to the typical need for rapid response on problems that arise.
Nevertheless, it is workable and can be implemented if you or the President
so desire.
Please indicate your decision below:
Proceed with project
Do not proceed
Discuss
Other
cct
Mc Govern 72
Response
Shriver
1910 K Street, N.W., Washington, D.C., 20006 (202) 333-4900
1
September 11, 1972
Dear Mr. President:
I am writing to suggest that we explore the possibility of
absentee balloting for American prisoners of war held in
North Vietnam. The obstacles are considerable, particularly
those involving the secrecy of the ballot. But I believe
they may not be insurmountable if we approach the other side
in a carefully planned joint effort.
As you know, the deadline for the filing of absentee ballot
applications is approaching. May we hear from your staff
by September 14 or 15? My staff contact is Bob Sherman, who
can be reached at 333-4900, extension 215.
Sincerely,
George McGovern
The Honorable Richard M. Nixon
The White House
Washington, D. C. 20500
August 20, 1972
MEMORANDUM FOR :
L. HIGBY
FROM :
G. STRACHAN
SUBJECT :
New Political Field Men
At 3:00 P. p.m. today, Fred Malek, Fred LaRue, Ed Morgan, John
Whitaker, Jerry Jones, met at the Doral Hotel. I sat in.
Malek learned of the meeting by accident from Whitaker at 2:20 p.m.
Jerry Jones had talked with Whitaker and knew that the plan was to
bring Whitaker, Morgan and Harry Dent into the political field
operation as "the President's men".
Malek saw MacGregor in my presence at 2:50 p.m. and asked
MacGregor if he was going to attend the meeting. MacGregor said
"No" and said that while he was aware of the suggestion, Malek
should listen only to the proposal which MacGregor didn't think
was a particularly good idea.
The meeting opened with Mo rgan describing the new arrangement.
According to Morgan, the President was very concerned about the
lack of coordination between the RNC, 1701, and the Democrats
for Nixon. According to Morgan, the Post article on the disputes
between the RNC and 1701 acted as a catalyst for an Ehrlichman,
Haldeman discussion and agreement that Whitaker, Morgan, and
Dent were to become "the President's men" to resolve differences
and determine effectiveness of programs in the field. They were
to divide up the key states and travel around to resolve problems
between MacGregor and Dole. They would also move within the
states and determine whether the plans were "really working".
Malek responded by saying he was inalterably opposed and that
the proposal was totally unacceptable. Strong words followed
with Whitaker's humor and jokes about who would throw whom
off the penthouse roof adding a note of levity.
Morgan said, "There must be some misunderstanding", picked
up the Signal line and tried to reach Ehrlichman. He was
unavailable.
2
According to Whitaker, Ehrlichman asked Morgan and Whitaker
over to the Key Biscayne yesterday for a description of the new
system. Apparently Dent was already aware of the arrangement
and so did not attend.
To elaborate on Malek's opposition, he said to establish Whitaker,
Morgan, and Dent as "the President's men" would completely
undermine hs field man and destroy the work of the last 7 weeks.
Dent arrived and explained that the problem was that the political
coordinators are unknown and not "the President's men".
Malek responded that he admitted to having limited political
judgement and would seek advice from Dent, Whitaker, and
Morgan, but that there cannot be a side-by-side field organiza-
tion.
The meeting broke up with Morgan and Whitaker hoping to locate
Ehrlicham to determine the status of the project.
Malek remains opposed and will fight any intrusion into the
field operation tooth and nail.
Malek expressed to me afterwards that if there are any complaints
about his handling of the field operation, he would appreciate hearing
them directly from Bob, you, or me, rather than through the
establishment of a new field operation under Ehrlichman's direction.'
GS:pm
Committee
for the Re-election
of the President
Date 9/12/72
TO: H.R. Haldeman
FROM: CLARK MacGREGOR can
\
Please Handle
FYI
File
Hold
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 8, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
FRED MALEK 7m
SUBJECT:
Nixon-Griffin Organization
When we were in San Clemente last week. Bob Haldeman questioned
me on the wisdom of working jointly with Senator Griffin in Michigan.
While he did not ask for a response, I had the attached memo pre-
pared which describes the nature of the Nixon-Griffin efforts and
why they are advantageous to us, I thought you and Bob might be
interested in reading this memo.
Attachment
D
8/30
RI
Committee for the Re-election of the President
MEMORANDUM
August 30, 1972
MEMORANDUM TO:
MR. FRED MALEK
FROM:
DON MOSIMAN
AM
SUBJECT:
Nixon-Griffin Organization
The Michigan Re-election Committee and the Griffin for Senator
Committee have combined their efforts solely in the area of core
programs, i.e., voter registration, identification and turn-out-
the vote. At the time of the formation of our Committee in
Michigan there was already in place, at least in the nineteen most
populated counties, a basic Griffin organization. Discussions
between leadership of that organization and our own resulted in
formation of a joint core program effort. We were able to instantly
expand the number of field people as well as volunteers available
to execute the core programs and thus were able to cover a much
greater area of Michigan than had initially been thought by either
organization.
As you know, the Michigan GOP is not a strong statewide organization
but does have some strength in a few of the counties. It was
thought that by combining our forces, the Griffin forces and the
party forces in what is called in Michigan a "Three for A11" pro-
gram, a maximum execution of our core programs could be accomplished.
The Griffin people were able at an early date to supply an accurate
precinct study in each of the 19 most populous counties and we were
thus able to concentrate our efforts in these areas at an early date.
In addition they have agreed to pay $21,000 to our Committee to
share in the costs of producing computer printouts for Election Day
use as well as to allow us to expand our telephone operation.
The Michigan re-election people estimate that fully 1/3rd of our can-
vassing has been done by the people initially associated with the
Griffin effort and now assure me that 75% of the state can be can-
vassed because of their help as well as the regular party's help.
Obviously the fact that we will be able to have additional phones
will help us reach this canvassing goal.
What this has cost us is the time it takes to ask the Griffin question
in addition to the Nixon question. The first wave of polls showed
-2-
Griffin would do considerably better than Nixon in Michigan. That
poll, however, preceded the Democratic primary which nominated
Kelly as Griffin's opposition. Since that time the President has
passed Griffin although Griffin apparently is improving. In any
event conversations that I have had with our polling group would
tend to establish that neither candidate is particularly helped or
hurt by a joint canvassing effort and that again the only real
loss is the canvasser's time in asking two questions instead of
one. But this is more than offset by the additional areas we are
able to cover because of the joint effort.
July 20. The Dut News
Nixon campaign chief optimistic
GOP starts drive to win Michigan
By ROBERT L. PISOR
than we were on election day in 1968 (when Mr. Nixon lost
I /
not the Prevident to revent the doinort of this early
Michigan by 223,000 votes to Hubert H, Humphrey)."
money.
Can the Republicans carry for President Nixon?
The Michigan Committee to Reelect the President have two
The President's compaignign thinkm 100% So do Senator
over the 12th Boor of the Industrial Building at Grand River
Here Michigan, the funds are being spent on the Republi-
Robert P. Griffin mad State GOP Chairman William
and Washington Boulevard. The committee has been working:
cana political project # complete voter-by-
Laughlin.
since April.
voter a of every household in the state.
In fact, Republicans have only eartly approached a presi-
THE COMMITTEES' volunteers. recruited in special drives
dential election with the kind of engerniss they now feel.
AS A MEASURE of comparison. McLaughlin recalled that
at shopping centers, have visited thousands of homes.
"I feel in good about this one as I did in 1996," Mclaughlin
the Nixon campaign did not even have its own office in 1968
In # more refinement, the GOP is using computer sheets
used yesterday. Be referred to the year the state GOP swept
until late October.
which provide volunteer canvassers with Nate of voters in
five new congressional soats, won control of the State Legisla-
The Nixon committee has 17 salaried staff members. includ-
order of their house numbers on one side of the street. This
ture and boosted Gov. Romney to his biggest victory.
Part of the Republicans' budyancy comes from President
ing seven full-time field organizers already at work. The goal
way # pair of volunteers can move esaily down & street and
Naon's decision to make Michigan a target state for 1972.
is 25 paid workers by Labor Day.
greet homeowners by name.
As another comparison, the Michigan Republican Party
One staff worker in the Detroit office yesterday reported
THE PRESIDENT already Think poured considerable
makes do with one chairman, one deputy, two secretaries and
that who and 23 volunteers, all of whom she recruited. "did"
campaign money and talent into the state and there's more
a switchboard operator, McLauglin noted.
some 650 homes in Northville's third precinct last Saturday.
to come.
The committee has been humming with activity aince mid-
The canvasion make voters whether they like: distike or are
Yesterday. that Prodidort: compaign manager, former Con-
April under its executive director. Doyle Dodge, where left IN job
undecided about Mr. Nixon - and then repeat the question for
Senator Griffin.
Clark MacGregor, of Minnesota, flow to Detroit to
as assistant to the president of Teledyne Continental Motors to
work for Mr. Nixon,
give # table to local election volunteers.
It bases some of its operations on regular, detailed public
Eighty-two percent of the in that precinct were
'Michigan him traditionally # battloground white, and It km one
opiniun polls provided by Market Opinion Research, which in
reached Saturday, and with of the doors knocked upon that
of the the President kmi giving special emphasis to this
10 Childrent
year. MacGregor told - I conference in downtown
Mr. Nixon's official pollater this year.
the firms the in mage life canvanned, he and,
Detroit.
COMPUTERS, voter carivansing, special subcommittes (Ifo
united the event to Hustrate how broad the canvassing project
Michigan line miniont not the top of the list of key states, In
work with ethnic minorities, farm families, businessmen,
will
acid.
toes and veterans), expensive compaign literature and Impet
Dodge. and Committee Chairman John Gibbs are now
MacGregor confidence the state would give Mr.
buttons are all part of the committee's activities.
talking the entire state.
Nixon 110. was - and winning reception in November
And best of all, no far it hasn't cost Michigan Republicans III
"The people are going trazy up In the Upper Peninmila,"
the the GOP controls what be called the four elements of
dime.
Dodge void. *** have an swful lot of volunteers signing up
victory: "candidate, insure. finances and volunteers."
According to Montgomery Shepard, of St. Joseph. chairman
there and expect some of those counties to be completely
There Invoice be IL partisun Democrat or two who would refute
of the Nixon committee's finance operations in Michigan, will
dome meach work."
MacGregor's claim on elements 1 and 2 but there can be no
committee work to date has been funded with "pre-April 7
Not sincie 1956 within the late Dwight David Eisenhower
argument about the money and organization now working in
money."
sweet state have Republicans been so optimistic about
Michigan for Mr. Nixon's reelection.
This "dated" money was donated to the Nixon campaign
their chances for III presidential victory.
"Our organization in nooving very, very smoothly." State
before a new law went into effect requiring candidates to
Even their cautionary. words "It could be dog-ent-dog
GOP Chairman McLaughlin said.
name their contributors. Estimates of these funds run and
right, down to the wire." may McLaughlin lack the custom-
"Risht mow, Telephone B.CO 100 times 100 times -- more advanced
of $10 million. MacGregor made it cloar yesterday Pin word
may wrinkled and tome of concern.
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September S, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
FRED MALEK 7m
SUBJECT:
Nixon-Griffin Organization
When we were in San Clemente last week, Bob Haldeman questioned
me on the wisdom of working jointly with Senator Griffin in Michigan.
While he did not ask for a response, I had the attached memo pre-
pared which describes the nature of the Nixon-Griffin efforts and
why they are advantageous to us. I thought you and Bob might be
interested in reading this memo.
Attachment
D
8/30
RI
Committee for the Re-election of the President
MEMORANDUM
August 30, 1972
MEMORANDUM TO:
MR. FRED MALEK
FROM:
DON HOSIMAN
AM
SUBJECT:
Nixon-Griffin Organization
The Michigan Re-election Committee and the Griffin for Senator
Committee have combined their efforts solely in the area of core
programs, i.e., voter registration, identification and turn-out-
the vote. At the time of the formation of our Committee in
Michigan there was already in place, at least in the nineteen most
populated counties, a basic Griffin organization. Discussions
between leadership of that organization and our own resulted in
formation of a joint core program effort. We were able to instantly
expand the number of field people as well as volunteers available
to execute the core programs and thus were able to cover a much
greater area of Michigan than had initially been thought by either
organization.
As you know, the Michigan GOP is not a strong statewide organization
but does have some strength in a few of the counties. It was
thought that by combining our forces, the Griffin forces and the
party forces in what is called in Michigan a "Three for All" pro-
gram, a maximum execution of our core programs could be accomplished.
The Griffin people were able at an early date to supply an accurate
precinct study in each of the 19 most populous counties and we were
thus able to concentrate our efforts in these areas at an early date.
In addition they have agreed to pay $21,000 to our Committee to
share in the costs of producing computer printouts for Election Day
use as well as to allow us to expand our telephone operation.
The Michigan re-election people estimate that fully 1/3rd of our can-
vassing has been done by the people initially associated with the
Griffin effort and now assure me that 75% of the state can be can-
vassed because of their help as well as the regular party's help.
Obviously the fact that we will be able to have additional phones
will help us reach this canvassing goal.
What this has cost us is the time it takes to ask the Griffin question
in addition to the Nixon question. The first wave of polls showed
Griffin would do considerably better than Nixon in Michigan. That
poll, however, preceded the Democratic primary which nominated
Kelly as Griffin's opposition. Since that time the President has
passed Griffin although Griffin apparently is improving. In any
event conversations that I have had with our polling group would
tend to establish that neither candidate is particularly helped or
hurt by a joint canvassing effort and that again the only real
loss is the canvasser's time in asking two questions instead of
one. But this is more than offset by the additional areas we are
able to cover because of the joint effort.
Nixon campaign chief optimistic
GOP starts drive to Michiaan
By ROBERT L. PISOR
than we were on election day in 1958 (when Mr. Nixon lost
not advise the President to revent d
Mana Prilites
Michigan by 222,000 votes 10 Hubert H. Humpbrey)."
money.
Can the Republicant carry Michigan for President Nam?
The Michigan Committee to Reelect the President has taken
More to Michigan, the funds are being spent 00 the
The President's campaign manager thinks NO. So do Senator
lever the 12th Boot of the Industrial Building at Grand River
cana moor embitious political project
Robert P. Griffin and State GOP Chairman William
and Washington Boulevard. The committee has beba working
votor canvass of every household in the
McLaughilla.
since April.
THE CONTITTEES' volunteers, recruited
In Lact, Republicans have only rarely approached at
dential election with the kind of engirents they new Seef.
AS À MEASURE of comparisto. McLaughtin recalled that
at shopping centers, aiready have visited
the Nison compaign did not even have its own office in 1908
In R rare refinement, the GOP is
"I feel as good about this one as 1 did in 1068," Mclaughfin
until late October.
which provide vulunteer canversers with
unit yesterday. Be referred to the year the state GOP swept
order of their house numbers on one
five new congressional seats, was control of the State Legisle-
The Nom committee has 17 enfacted staff members. includ-
ture and boosted Gov. Rommy to his biggest victory.
ing seven time field organizers already at work. The goal
way a pair of voluntesta can move
Part of the Republicans' buayency comes from Provident
greet borneowners by name.
is 25 paid workers by Labor Dr.v.
Nixon's decision to make Michigan a larget state for 1972.
As another comparison. the Michigan Republicant Patry
One stall worker in the Detroit
make do with one chairman, 004 deputy. tura secretaries used
that and end 22 all of
THE PRESIDENT already has pouted examinable
a awitchboard operator, McLangfin noted.
some 650 homes in Northwille's third
exampaign monty and talent into the state and there's tobre
The committee has here humming with activity since smith
The convete ASLE voters whether
April moder its executive director, Dayle Dodge, was left A. job
unrlecidad about Mr. Nixters and then
CITY come.
Yenterday. the President's campaign minnger. former Can
as assistant to the president of Teledynn Cootinents Motors as
Senator Griffin.
gresonnes Clark MacGreger, of Minnesota, How to Detrok to
work for Mr.
Eighty-two parcent of the voters in
a pep talk to local election voluntoers,
It Invoice vorne of its operations OR regular, detailed public
reached Sclorday, and one of the doors
"Michigan is traditionally a bettloground Mate, and It Is name
opinium polls provided by Market Opinion Research, which la
Leaghten
of the states the President is giving special emphasis to this
Mr. Nixon's official polluter this year.
"The the light Une in my life I'va
year." MacGrager told # news conference in down
Drivoil
COMPUTERS, VOLIT carrencing, special (to
using the event to illustrate how
will he.
Michigan is almost at the top of the list of key states," be
work with ethoic minorities, farm familier, dec-
the and veterans), exportative campaign INternature and lapel
Dodges and Committee Chairman
and
telking about penventing the entire
MacGregon expressed confidence the state would give Mr.
buttons are all part of the netivities.
And best of all, RD far * hasn't cost Michigan Republicans to
(The people EYD going trazy up
Nixon & warra and winning reception in November
because the COP controls what be called the Your elements of
dime.
Dailge Tould. "We have 32 and tot of
victory: "candidates issues, Coances and voluntears."
According to Montgomery Shepard, of St. Joseph, cheirmen
there and we expect some of those country to
There antist be a patiention Dermocrat or two who would refuse
of the Nixon commities's finance operations In Michigan, are
done mext week.'
committee work to date has been funded with "pro-Aprist
Not
since
1935
when
the
tate
MacGregor's claim on elements I and 2 Inst there can as to
expense about the money and organization now working is
swipt. the state have Repoblicatis
money." This "dated" money was donated to the Nixon campulga
their chances for # presidential victory,
Michigan for Mr. Nixon's reslection.
"Our organization is moving very, very assocthly." State
before # new law went into effect requiring condidates to
Evan their cautionary words
name their contibutors, Estimates of three funds run upward
right down in the wire, grys McLaughho the
GOP Chairman MicLaughlin said.
"Right now, we are 100 times 199 times more advanced
of SIS, million. MacGregor chade R clear yesterday for whate
ary welakied brown and total of concern.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 13, 1972
MEMORANDUM FOR:
CORDON STRACHAN
H
FROM:
HARRY S. DENT
SUBJECT:
Update on September 12 Primaries
Arizona
4th District: State Senator John Conlan (R) will be
facing Democrat Jack Brown.
Florida
5th District (New) : Democrat Bill Gunter will face
the winner of the runoff between Charles, Rainey and
Jack Insco for the Republican nomination.
10th District (New) : Representative L. A. Bafalis
will challenge the winner of the Democrat runoff between
Bruce Scott and John Darlson.
13th District (New) : Both the Republicans and
Democrats have runoff here. The Republican one is between
Paul Bethel and Ralph Malone and the Democrat between Lee
Weissenborn and William Leham.
THE WHITE HOUSE
WASHINGTON
September 13, 1972
MEMORANDUM FOR:
THE PRESIDENT
FROM:
HARRY S. DENT
B
SUBJECT:
Evaluation of Yesterday's
Primaries
Tuesday's primaries across the country produced three
significant upsets, all of which may prove to be in
our favor.
Governor Peterson was defeated by Meldrin Thomson. Our
people knew Peterson's position had weakened for the
general election because of the tax backlash but they
didn't realize it was enough for him to be defeated in
our own primary. Thomson is a conservative and ran
against Peterson last time on the AIP ticket. It is
expected that with the good Presidential pull at the
top and no tax backlash we stand a better chance of
holding the seat. Wesley Powell won the Senate nomi-
nation. Locally they believe he has a better chance
to upset McIntyre because of his pull with conservative
Democrats and the strong Presidential race.
Congressman Wayne Aspinall proved to be weaker than
expected, so now our campaign people believe we have a
better shot at this seat with a good candidate in James
Johnson. Thus the race has been upgraded.
In South Carolina we hope to have Ed Young, a first-rate
candidate and South Carolina Farmer of the Year, to
replace a ghost candidate for the McMillan congressional
seat. This would give us an excellent chance for a
pickup in view of McMillan's unexpected defeat. McMillan
- 2 -
made a deal which backfired, and finally all of the
blacks ganged up on him after supporting him previously.
In Utah two moderate-type Republicans beat back challenges
from two Birchers for the two congressional nominations.
Congressman Lloyd had been very worried.
In Wisconsin, the victory of State Senator Myron Lotto
should enable us to hold onto Johnny Byrnes' seat.
With Governor Davis' friend Luther Hackett as the nominee,
we believe we should hold the Vermont governorship.
Our Nevada people are encouraged that we may pick up the
one Nevada congressional seat since a very liberal Demo-
crat upset Baring last week.
Lowenstein has won a ruling for a re-run against Rooney
in New York. He might be able to worm his way back into
the House.
Overall, incumbents continue to have more difficulties
than expected.
H
September 9, 1972
MEMORANDUM FOR: MR. CHARLES W. COLSON
FROM:
DWIGHT L. CHAPIN
In regard toppoints which should be covered at the Joint Leadership/
Cabinet meeting Tuesday concerning the surrogate planning attack operation,
1 offer the following suggestions:
PLANNING
1.
We have expanded our program as a result of the polls and are now
concentrating on some of the smaller states - Rocky Mountain
States, Southern States, et cetera - rather than just hitting our
top ten key States. This is not a change in priority because the
major emphasis will still stay on the ten key States. However,
surrogates may be asked from time to time to hit smaller
States.
2.
Most surrogates have indicated days which they are available for
strict campaigning. If possible, we could use even more days from
each of the surrogates and they should alert Bart Porter at
1701 if they have extra daystto be available.
3.
We find weaknesses in the fact that the surrogates are not scheduling
enough media-oriented type events when they are traveling on
"official business". In other words, if a Cabinet Officer or Sub
Cabinet Officer goes into a region which is of importance to us -
and yet it is not a campaign stop - they still should be scheduling
television, radio, newspaper-type events.
4.
As part of our sandwich plan and overall strategy vis-a-vis McGovern
and Shriver, we may be asking the key surrogates to make last
minute changes in their itineraries. This would obviously be done
so as to cause the minimum amount of disruption among the local
people where the surrogate had been previously programmed.
2.
However, if we look at the overall national impact, It may be best
to make last minute schedule changes. Obviously, these will be
kept to a minimum but when they do happen we expect compliance.
5.
We are going to great lengths to coordinate all schedules, including
the President's, the Vice President's, Members of the First Family,
the Cabinet, and all other surrogates so as to avoid duplication and
to get maximum impact. Any surrogate who is setting up independent
schedules or events should continue to program closely with 1701 so
that we get the maximum impact every day from all of our surrogates.
We must avoid duplication.
ATTACK
1.
Surrogates can expect to receive phone calls from one of three people -
Al Abrams, Des Barker or Ken Clawson - which will provide the most
updated attack information. These calls would come when you are out
on the road. For example, lot's say that Secretary Butz is in Chicago
and the attack group meets and conies up with a line which is to be
hit that particular day regarding McGovern's attack on our grain deal
with Russia. Butz will receive a phone call and that line should be
worked into any press conferences or speeches which he gives that
day.
2.
We find that the surrogates are not receiving the information supplied
by 1701. We should see that all information is delivered by messenger
and that it is given to a person on the surrogate's staff who will Insure
that it gots into the hands of the surrogate either personally or by
phone.
3.
Surrogates will be told when they are sandwiching around a McGovern
or Shriver stop. When this is the case, special instructions will be
issued so as to either ask questions prior to one of our opposition
candidates hitting town or perhaps follow-up questions. We want to
be rough on them and the idea of sandwiching them is to leave
put questions into the press a day ahead of their visit or to make
some charges as soon as they leave. It is not a pussy-footing type
operation. It takes guts.
3.
4.
1701 is preparing issue information by regions of the various States.
This will tell us what particular issues are important in what postion
of the State. These issues whould be stressed In your remarks.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 12, 1972
5:00 p.m.
MEMORANDUM FOR:
JOHN DAMGARD
FROM:
DWIGHT L. CHAPIN
John Mitchell called today to ask whether or not the
Vice President was going to be doing the Conservative Party
Convention on October 13. I told him that you had mentioned
it this morning and that the Vice President was thinking seriously
about it, but that to my knowledge no final decision had been
made.
Mr. Mitchell pointed out that the New York Liberal Party is
going to hold their convention on October 4 and that he feels
the Conservative convention would be a good thing for the
Vice President to attend on the 13th.
He asked that we get this cleared with Bixby and Rockefeller
prior to committing.
Mr. Mitchell went on to state that if there is any problem with
Bixby or Rockefeller or with the event, that he would like to be
informed and that I should keephim posted.
Will you please check Rockefeller and Bixby to see if they
are favorably disposed to the Vice President's making this
appearance and keep me posted.
Thank you.
cc:
David Parker
Art Sohmer
H. R. Haldeman
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 13, 1972
MEMORANDUM FOR:
GORDON STRACHAN
H
FROM:
HARRY S. DENT
HSD
SUBJECT:
Primary Update
Wisconsin
In the initial primary report this morning I stated
that Harold Froehlich would be the Republican running against
Reverend Robert J. Cornell of the Eighth District. The
Republican will be State Senator Myron Lotto, rather than
Froehlich. This is the district of retiring Representative
John W. Byrnes (R).
Utah
Representative Sherman P. Lloyd and Robert Wolthuis,
both described as "moderate" Republicans, defeated John
Birchers in the two Utah Congressional districts. The
Birchers had campaigned against the President's record.
Wolthuis, in the First District, will face incumbent
Gunn McKay (D). Lloyd will be opposed by former Teddy
Kennedy aide Wayne Owens, in the Second District.
The Republican Gubernatorial candidate in Utah,
already selected, will be Nicholas Strike, a Salt Lake
City businessman of Greek extraction, and a non-Mormon.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 13, 1972
MEMORANDUM FOR:
CORDON
H
FROM:
HARRY S. DENT
SUBJECT:
Update on September 12 Primaries
Arizona
4th District: State Senator John Conlan (R) will be
facing Democrat Jack Brown.
Florida
5th District (New) : Democrat Bill Gunter will face
the winner of the runoff between Charles Rainey and
Jack Insco for the Republican nomination.
10th District (New) : Representative L. A. Bafalis
will challenge the winner of the Democrat runoff between
Bruce Scott and John Darlson.
13th District (New) : Both the Republicans and
Democrats have runoff here. The Republican one is between
Paul Bethel and Ralph Malone and the Democrat between Lee
Weissenborn and William Leham.
THE WHITE HOUSE
WASHINGTON
September 13, 1972
MEMORANDUM FOR:
THE PRESIDENT
FROM:
HARRY S. DENT
Б
SUBJECT:
Evaluation of Yesterday's
Primaries
Tuesday's primaries across the country produced three
significant upsets, all of which may prove to be in
our favor.
Governor Peterson was defeated by Meldrin Thomson. Our
people knew Peterson's position had weakened for the
general election because of the tax backlash but they
didn't realize it was enough for him to be defeated in
our own primary. Thomson is a conservative and ran
against Peterson last time on the AIP ticket. It is
expected that with the good Presidential pull at the
top and no tax backlash we stand a better chance of
holding the seat. Wesley powell won the Senate nomi-
nation. Locally they believe he has a better chance
to upset McIntyre because of his pull with conservative
Democrats and the strong Presidential race.
Congressman Wayne Aspinall proved to be weaker than
expected, so now our campaign people believe we have a
better shot at this seat with a good candidate in James
Johnson. Thus the race has been upgraded.
In South Carolina we hope to have Ed Young, a first-rate
candidate and South Carolina Farmer of the Year, to
replace a ghost candidate for the McMillan congressional
seat. This would give us an excellent chance for a
pickup in view of McMillan's unexpected defeat. McMillan
- 2 -
made a deal which backfired, and finally all of the.
blacks ganged up on him after supporting him previously.
In Utah two moderate-type Republicans beat back challenges
from two Birchers for the two congressional nominations.
Congressman Lloyd had been very worried.
In Wisconsin, the victory of State Senator Myron Lotto
should enable us to hold onto Johnny Byrnes' seat.
With Governor Davis' friend Luther Backett as the nominee,
we believe we should hold the Vermont governorship.
Our Nevada people are encouraged that we may pick up the
one Nevada congressional seat since a very liberal Demo-
crat upset Baring last week.
Lowenstein has won a ruling for a re-run against Rooney
in New York. Re might be able to worm his way back into
the House.
Overall, incumbents continue to have more difficulties
than expected.
THE WHITE HOUSE
WASHINGTON
Date:
9/13
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
In light of the comment and
criticism of the campaign
materials distribution system,
Fred Malek and Peter Dailey,
who are primarily responsible
for the success of the project,
submitted this report by
Lewis Dale.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 4, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
LEWIS DALE
D
SUBJECT:
Campaign Promotional Materials
Attachment (1) includes the recommended supplements to the states 1 promotional
materials budgets, The supplements do not include funds for the "The Record
canvassing brochures, 5,000,000 of which are now being shipped to the states,
An additional 10,000,000 of the new attack brochures * are being printed for
shipment later this month. The overall materials budget breaks down as follows;
298,883 - Materials shipped 4/7-7/31
150,000 - Freight: 8/1-11/7
100,000 1 Donnelly Distribution System
950,000 - States' allocations 8/1-11/7
275,000 - Recommended State supplements
225,000 - 15 million canvassing brochures (includes shipping and overhead)
Total: 1,998,883
As of August 31, the states had ordered $422,986 in materials from the distribution
centers and through the CRP Political Division. Attachment (2) shows the materials
ordered verbally by this Headquarters and received by the states between July 31
and August 28. The attachment does not reflect the materials ordered by state
materials chairmen from the four distribution centers and shipped from those
points. For example, the twenty orders for Missouri shipped on August 31 from
the Oak Brook, Illinois, distribution center are not reflected in these
totals. Virtually all orders are now being processed through the distribution
system.
Back orders represent a portion of the funds considered expended, In some orders,
backorders have run as high as 50%. However, this is not true in the majority
of cases, and those items now backordered should be shipped within ten days. In
addition, several states have submitted orders for almost all of their present
budgets. Because of the numerous complaints reaching this Headquarters directly
from these states rather than through the state materials chairmen, I am calling
these situations to the attention of the appropriate Regional Directors,
Attachments (3) and (4) provide recommended allocations of budget supplements
for the National Headquarters and the CRP Headquarters. In the case of
the National Headquarters, I recommend approval of this allocation because
of the flood of materials requests inundating me and others from these groups.
The three CRP divisions recommended for fixed allotments are capable of distri-
bution to already well-organized groups around the country. We should remove
their dependence on state materials chairmen as much as possible within budget
limitations. This decentralization of ordering authority and budget provisions
for these selected groups should alleviate some of the pressures long evident
in the system.
As you know, an inordinate level of criticism has been directed at the campaign
materials situation. Some of the complaints have been justified. But given the
parameters of the system, particularly the budget, it is now operating well.
Much of the criticism flows from persons who are unaware that each state has a
materials chairman who has sole authority for ordering and distributing materials in
his state. The chairman, in turn, distributes catalogues and order forms only
to those persons whom he wants ordering materials in his state through him. I
offered 500 additional catalogues and order forms to the Pennsylvania Chairman
recently. He turned them down and said his state was in good shape materially;
yet I get numerous phone calls from county level officials lamenting the lack of
materials in Pennsylvania. I refer them to the state materials chairman and inform
them that he sets priorities in his state.
Several Ohio CRP officials claimed recently that a large verbal order submitted
by us in early August had not been received. I personally checked with seven of
the receivers, selected at random from among the thirty different shipping desti-
nations in the state. All had received their shipments, but no one in Ohio had
bothered to check.
I cite these examples only to emphasize that, from my experience in the past three
weeks, at least 75% of the criticism is based on misinformation, a lack of know-
ledge of the system, and a failure to appreciate its necessity and limitations.
We are working on the remaining 25%.
ATTACHMENT 1
Budget
Expended
Quota:
Budget
Recmd,
By
August 1/
Expended
Supplem,
Electoral
State
July 31
Elect.
By Aug. 31
Sept. 21
Total
Vote
$/Elect. Vote
Alabama
147
4,000
2,871
3,000
7,147
9
794
Alaska
588
4,500
1,308
5,088
3
1696
Arizona
2,866
3,000
1,067
1,000
6,866
6
1144
Arkansas
301
3,500
3,199
2,000
5,801
6
967
California
33,040
120,000
32,341
25,000
178,040
45
3956
Colorado
3,586
5,500
2,904
1,000
10,086
7
1441
Connecticut
14,907
20,000
8,355
1,000
35,907
8
4488
Delaware
2,428
4,000
1,670
6,428
3
2143
Florida
2,435
20,000
16,247
10,000
32,435
17
1908
Georgia
167
10,000
5,511
3,000
13,167
12
1097
Hawaii
294
4,000
2,188
1,000
5,294
4
1324
Idaho
2,113
3,500
1,860
1,000
6,613
4
1653
Illinois
29,741
60,000
39,791
25,000
114,741
13
2562
Indiana
11,310
17,000
11,778
5,000
33,310
26
4413
Iowa
7,425
8,000
2,353
2,000
17,425
8
2178
Kansas
673
15,000
1,689
2,500
18,173
7
2596
Kentucky
366
14,000
12,065
5,000
19,366
9
2152
Louisiana
953
3,500
2,430
1,000
5,453
10
545
Maine
1,338
4,000
1,979
1,000
6,338
4
1585
Maryland
17,282
20,000
10,478
3,000
40,282
10
4028
Massachusetts
757
10,000
8,348
6,000
16,757
14
1483
Michigan
6,229
65,000
12,528
20,000
91,229
21
4344
Minnesota
2,588
9,000
9,000
5,000
16,588
10
1659
Mississippi
127
4,000
2,845
1,000
5,127
7
732
Missouri
4,505
15,000
8,538
3,000
22,505
12
1875
Montana
5,692
2,500
652
500
8,692
4
2173
Nebraska
1,870
11,000
4,356
12,870
5
2574
Nevada
2,991
4,000
1,907
500
7,491
3
2497
New Hampshire
1,324
3,000
2,183
1,000
5,324
4
1331
New Jersey
5,554
50,000
10,505
5,000
60,554
17
3562
New Mexico
1,047
6,000
3,544
1,000
8,047
4
2012
New York
8,019
130,000
48,321
37,000
175,019
41
4269
North Carolina
2,345
15,000
954
2,500
19,845
13
1527
North Dakota
2,408
5,000
4,489
1,000
8,408
3
2803
Ohio
43,042
40,000
36,128
20,000
103,042
25
4122
Oklahoma
3,098
7,000
3,419
1,500
11,598
8
1450
Oregon
5,136
6,000
5,284
3,000
14,136
6
2356
Pennsylvania
22,567
55,000
55,000
30,000
107,567
27
3984
Rhode Island
576
3,000
1,215
2,000
5,576
4
1394
South Carolina
2,850
3,000
2,821
1,000
6,850
8
856
South Dakota
3,986
1,500
1,124
1,500
6,986
4
1747
Tennessee
3,471
11,500
4,094
1,000
15,971
10
1597
Texas
2,580
60,000
5,956
10,000
72,580
26
2792
Utah
1,437
5,000
1,955
1,000
7,437
4
1859
Vermont
1,164
5,000
2,200
1,000
7,164
3
2388
Virginia
1,917
13,000
10,740
4,000
18,917
12
1576
Washington
1,025
18,000
3,476
19,025
9
2114
West Virginia
127
10,000
318
10,127
6
1688
Wisconsin
8,054
12,000
6,325
2,000
22,054
11
2005
Wyoming
242
4,000
2,472
1,000
5,242
3
1747
District of Columbia
195
5,000
205
10,000
15,195
Washington HDq.
20,000
18,000
12,000
50,000
Totals
298,883
950,000
422,986
275,000
1,525,883
*
Does not include amounts expended prior to August 1,
ATTACHMENT 2
AMOUNT CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, 7/31/72 - 8/28/72
*VERBAL ORDERS ONLY
MISC.
MISC.
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
Alabama
10,000
10,000
0
Alaska
2,000
5,000
2,000
Arizona
10,000
10,000
2,000
(5,000-3P, 250-3T)
Arkansas
15,000
20,000
5,000
5,250
California
210,000
196,000
0
1250
5100
Colorado
5,000
5,000
5,000
Connecticut
50,000
50,000
50,000
Delaware
1,000
1,000
1,000
D.C.
0
0
0
Florida
36,500
36,500
24,000
Georgia
10,000
10,000
5,000
Hawaii
10,000
10,000
1,000
Idaho
5,000
10,000
3,000
Illinois
242,000
192,000
154,500
Indiana
20,000
20,000
20,000
Iowa
25,000
15,000
15,000
Kansas
25,000
25,000
12,000
THESE FIGURES DO NOT INCLUDE ANY MATERIALS ORDERED BY THE STATES' MATERIALS CHAIRMEN
THROUGH THE FOUR DISTRIBUTION CENTERS.
AMOUNT CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, 7/31/72 = 8/28/72
MISC.
MISC.
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
Kentucky
20,000
20,000
10,000
Louisiana
10,000
10,000
5,000
Maine
15,000
15,000
15,000
Maryland
90,000
90,000
40,000
7,500-7F
Massachusetts
21,000
35,000
0
1,900
50-4A
Michigan
70,000
70,000
45,000
Minnesota
166,000
25,000
15,0.00
750
5,000-4F
Mississippi
10,000
10,000
5,000
Missouri
21,000
21,500
15,000
Montana
2,000
5,000
2,000
Nebraska
100,000
50,000
22,000
Nevada
4,000
6,000
7,400
New Hampshire
8,000
8,000
8,000
New Jersey
30,000
30,000
10,000
New Mexico
15,000
30,000
12,000
New York
260,000
210,000
230,000
1,104
10,000-4E
North Carolina
12,000
12,000
6,000
AMOUNT CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, 7/31/72 - 8/28/72
MISC.
MISC.
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
North Dakota
0
0
0
Ohio
201,900
201,900
90,000
250-4D
(1,000-3R, 3,000-4E)
Oklahoma
41,000
20,000
0
100
4,000
Oregon
52,500
50,000
6,500
800
(50,000-3P, 30,000-4E)
Pennsylvania
375,000
175,000
130,000
50,000
80,000
(250-7F)
Rhode Island
10,000
9,500
5,000
24
2,506
South Carolina
10,000
10,000
5,000
South Dakota
15,000
15,000
17,000
Tennessee
5,000
0
2,000
Texas
21,000
21,500
14,000
Utah
10,000
5,000
0
Vermont
10,000
10,000
5,000
Virginia
20,000
20,000
0
Washington
30,000
30,000
15,000
West Virginia
4,000
4,000
4,000
Wisconsin
25,000
35,000
15,000
300
25,000-4E
Wyoming
10,000
5,000
2,000
TOTAL
2,349,900
1,866,900
1,057,400
54,978
109,556
7500
ATTACHMENT 3
NATIONAL HEADQUARTERS CAMPAIGN MATERIALS BUDGET
Supplementary allocation of $10,000 to be obligated as follows:
1. White House
1000
2. GOP House
1500
3. GOP Senate
1000
4.* CRP
2000
5. RNC
1000
6. Advance Operation
2500
7. Vice President's Office
500
8. Other Requests
500
10000
Andy Lawrence will be the sole authorized signee for the above groups and is
responsible for the distribution of catalogues and order forms to selected
individuals from these groups who apply to him for materials and for the trans-
mittal of order forms to the proper distribution center.
*
Does not include Young Voters, Volunteers and Women's Activities or Finance.
ATTACHMENT 4
CRP HEADQUARTERS CAMPAIGN MATERIALS BUDGET
Present Allocation
18,000
Recommended Supplement
12,000
30,000
Recommended Distribution:
1. Finance
5000
2. Volunteers and Women's
Activities
4000
3. Young Voters
18000
27000
Each of the above three divisions will select one person to serve as its materials
chairman. Only his signature on official order forms will be honored by the
appropriate distribution center.
The remaining 3000 will be a budget reserve for unanticipated needs and emergency
requests.
THE
RECORD.
President Nixon.
OW Now more than ever.
The Record.
The Economy:
President Nixon has taken strong action to flatten inflation and
increase employment. He initiated a 90-day wage-price freeze,
followed by more flexible controls, and introduced a package of tax
cuts to stimulate the economy. The inflation rate has been cut in half,
and the Gross National Product has expanded at a yearly rate of
over 7%. Housing starts are up 42% over last year.
The Environment:
President Nixon established the Environmental
Protection Agency, the first Federal unit ever set up
to protect our quality of life. He has increased
funding for environmental improvement by over
Foreign Policy:
500%, and initiated a Legacy of Parks program to
President Nixon went to Moscow in May of this year
bring increased recreational opportunities to
where he negotiated agreements with the Soviet
cities. No less than 25 separate environment bills
Union to limit development of antiballistic missile
have been proposed by him.
systems, jointly explore space, and combat the
diseases plaguing mankind, In March, he visited
Young Americans:
Peking where he made a start toward improving
President Nixon has signed into law the bill giving 18-
relations between the U.S. and the People's Republic
year-olds the right to vote overhauled the selective
of China. The President has called a halt to crisis
service system with the goal of establishing an all-volunteer
diplomacy, seeking to reduce tension in such troubled
army and has proposed an education program that
areas as the Middle Easf.
would guarantee a college education to all who
qualify, and vocational education
Revenue Sharing:
training for those who do not wish
to attend college.
In order to relieve the burden of
taxes at the State and local level
Crime:
-property, sales, income and other
taxes-the President has proposed
The President's vigorous law-enforcement policies have
cut the increase in the nation's serious crime rate to
a program to make more monies
available to local governments by
1% in the first quarter of this year. Eighty (over half)
sharing a portion of Federal revenues
of our major cities have actual decreases in crime, and
with them. Offered with no strings
Washington, D.C. has achieved a 30% decrease over
attached, this program promises to
last year alone. This has been made possible by
encourage problem-solving at the lo-
President Nixon's program of increased aid to states
cal level where many of the problems
and localities.
are.
Older Americans:
President Nixon has submitted proposals to Congress which
have increased Social Security benefits to the nation's
elderly by more than one-third from 1969 to this year-
a greater increase than in any period in history of similar
length. The President has also advanced programs to
enable more of the elderly to live in their own homes, and to
improve nursing care and increase jobs for these same citizens.
Vietnam:
The President has done everything in
his power to bring
U.S. TROOPS IN VIETNAM
peace to Vietnam
Thousands
without sacrificing
Health Care:
600
Nixon takes
the South Vietnamese
office
543,400
President Nixon has earmarked
in the process. He
Drugs:
500
has brought home
massive amounts of money
The President has won agreement
to find a cure for cancer and sickle
500,000 men
400
from Turkey to place a total ban on
reduced casualties
cell anemia. Federal outlays for
the growing of opium poppy
made
by
95%
and
health care and research in 1973
300
an agreement with France to assist in
will reach $25.5 billion, and the
cut spending by
halting the traffic of drugs
and
two-thirds. As this is
President has proposed a National
200
stepped up arrests of pushers. He is
Health Insurance Standards Act,
written, strong steps
spending 6 times more for rehabilita-
a Family Health Insurance Plan,
are being taken to
100
tion and 5 times more for drug
and the National Health Education
49,000
get the enemy to
education than ever before. Combined,
Foundation, all aiming at better
0
cease its aggression
these actions are finally turning the
health care for EVERYONE.
and make peace.
tide against the drug scourge.
Published and paid for by the Finance Committee to Re-elect the President,
M. H. Stans, Chairman. C. L. Washburn, Deputy Chairman, P. E. Barrick, Treasurer, 1701 Pennsylvania Ave. N. W., Washington. D. C.
President Nixon has called
The Choice
the 1972 Presidential Election
on Taxes
the "clearest choice" offered
to America's voters in
and Welfare.
this century. Consider
President Nixon has cut federal income taxès by $22
billion and is pushing Congress for a program to
return more tax money to the states so that property
tax increases will stop. And he favors "workfare,"
The Choice
which means that those on welfare who can work
will be asked to do so.
on America's
Senator McGovern would hand a $1,000 check to
every American, whether he needs it or not. His
Defense.
total program would put nearly one out of every
two people on some form of welfare, and would
President Nixon believes in cutting only the fat
mean higher taxes for working Americans at almost
from the defense budget, while maintaining the
every income level.
military forces he needs to guarantee America's
security.
Democratic Congressman Wilbur Mills said, "I am
a little surprised that Senator McGovern has an-
Senator McGovern proposes to cut the defense
nounced this (welfare and tax reform) as his pro-
budget by $32 billion-which is cutting into the
gram. I don't know where we'd get (that) money "
very muscle of our military. In the words of Hubert
Humphrey: "Senator McGovern is proposing a
40% cut in our defense forces-cutting the Navy in
The Choice
half, and the Air Force by more than half-without
any similar disarmament agreement from the
on Other
Russians. It shocks me. No responsible President
would think of cutting our defenses back to the
Important Issues.
level of a second class power in the face of the ex-
panding Russian Navy and Air Force."
President Nixon strongly opposes the busing of
school children, while Senator McGovern has clear
ly stated that he's for it.
The Choice
President Nixon has named qualified judges to the
on Vietnam.
Supreme Court, while George McGovern talks
about selecting judges on a quota system to rep-
President Nixon has ended America's ground com-
resent different minority groups.
bat role in Vietnam, and he'll bring all of our forces
President Nixon is in favor of finding ways to aid
home as soon as the enemy agrees to a cease fire
parochial and private schools. George McGovern
and the return of our POW's. And the President
has shown no support during his Senate career for
will consider amnesty for those who wouldn't serve
non-public education.
after the POW's are home.
Consider this statement by Senator Henry Jackson
Senator McGovern wants to withdraw from Vietnam
(Democrat, Washington): "McGovern has become
immediately and hopes the POW's will then be re-
the spokesman of some of the most dangerous and
leased. And he's willing to offer pardons now,
destructive currents in American politics. Some call
without penalty or alternate service, for all who
the McGovern Doctrine the new populism. I call
illegally dodged military service.
it the new extremism."
McGovern's
Changing
Positions.
In 1967, Senator George McGovern said he
was not an advocate of unilateral withdrawal
of our troops from Vietnam. Now, of course,
he says he is.
Last January, Senator George McGovern
suggested a welfare plan that would give a
$1,000 bill to every man, woman and child in
America. Now he has a new plan-without
the $1,000.
THE
Last year, Senator McGovern said he would
remove all American forces from Southeast
CLEAREST
Asia. Now he wants to leave troops in Thailand
and on ships in the area.
CHOICE
In Florida, Senator McGovern said he was
pro-busing. In Oregon, he said he would support
OF
the anti-busing bill now in Congress.
THE CENT
In 1971, Senator McGovern said Jerusalem
should be an international city. This year he
wants to recognize Jerusalem as the Israeli
capital and move the United States embassy
there from Tel Aviv.
President Nixon.
Now more than ever.
THE WHITE HOUSE
WASHINGTON
Date 9/12/72
TO:
H.R. Haldeman
FROM:
GEORGE COLLINS
Invitation to Evans-Novak political
forum October 31 at the Madison
Hotel.
Accept
Regret
FYI
Gordon will contact Harry Dent
to have him attend in your place.
Tell his Macbriga been had.!
S7 Reisner 9/14
EVANS-NOVAK POLITICAL REPORT
WHAT'S HAPPENING
WHO'S AHEAD
IN POLITICS TODAY
1750 Pennsylvania Ave., N.W.
Room 1312
Washington, D.C. 20006
202-298-7850
September 11, 1972
Dear Subscriber:
The reaction to the First EVANS-NOVAK POLITICAL FORUM, held on
June 22, was so enthusiastic that, at the request of several who
attended, we are scheduling a Second Forum in Washington on Tuesday,
October 31, at the Madison Hotel.
With the election just one week away, our panel of experts will
examine the surprising political events of this past year, discuss the
outlook for the Presidential and Congressional elections and project
the political future.
Based on our own extensive travels and political polling, we and
our expert panel will discuss with you -- completely off-the-record --
our conclusions and observations.
Our panel in this Second Forum will include:
Hon. Clark MacGregor, Campaign Director of the Committee
to Reelect the President.
Hon. Lawrence F. O'Brien, Chairman of the McGovern
Campaign.
Mr. Richard Scammon, author, pollster and expert political
analyzer for NBC.
Mr. Patrick Caddell, pollster and political adviser for
Sen. McGovern.
The fee of $200 covers luncheon and, following the session, cocktails.
To maintain the unique intimacy of the Forum, we are accepting only the
first 65 reservations. If you wish to participate, please fill in the
enclosed form and send it with your check in the postpaid envelope pro-
vided herein.
Sincerely,
Rolars Ern
Rout D. Nords
Rowland Evans, Jr. and
Robert D. Novak
EVANS-NOVAK POLITICAL REPORT
WHAT'S HAPPENING
WHO'S AHEAD
IN POLITICS TODAY
1750 Pennsylvania Ave., N.W. Room 1312 Washington, D.C. 20006 202-298-7850
Tentative Schedule
SECOND EVANS-NOVAK POLITICAL FORUM
MADISON HOTEL, WASHINGTON, D.C.
October 31, 1972
10:00 am
Rowland Evans and Robert Novak. The 1972 Campaign.
Discussion and Questions.
11:30 am
Hon. Clark MacGregor, Campaign Director of the Com-
mittee to Reelect the President. The Nixon Campaign.
Discussion and Questions.
12:30 pm
Luncheon.
1:30 pm
Mr. Richard Scammon, The Election Research Center and
Mr. Patrick Caddell, Cambridge Survey Research. The
1972 Voter. Discussion and Questions.
3:30 pm
Hon. Lawrence F. O'Brien, National Campaign Chairman of
McGovern-Shriver '72. The McGovern Campaign. Dis-
cussion and Questions.
4:30 pm
Evans and Novak. Summing Up.
5:00 pm
Reception.
EVANS-NOVAK POLITICAL REPORT
1750 Pennsylvania Avenue, N.W.
Washington, D.C. 20006
I will attend the EVANS-NOVAK POLITICAL FORUM on Tuesday, October 31:
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EVANS-NOVAK POLITICAL REPORT
1750 Pennsylvania Ave., N.W.
Room 1312
Washington, D.C. 20006
ADMINISTRATIVELY CONFIDENTIAL
September 12, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Victory Plan
In August we read Bob Marik's victory plans for the large
states and the small states. In light of the possibility
that Wave III will be received soon, is there any advantage
to doing updated victory plans for the crucial states?
I am particularly interested in California, New York,
Pennsylvania, Illinois and New Jersey. However, the states
might change in light of the Wave III results. In any
event, give me a call about this project as I do not want
to raise it with Bob Marik until you agree with me that
it's a good idea.
GS/jb
FU - 9/15
ACTION MEMO
We need to find a way to get David Rockefeller to talk to Winthrop
Rockefeller to persuade him to get Babbit out of the race in Arkansas.
Babbit has no chance and he should get out. It would help the state
and so forth, but apparently Winthrop is hell bent to keep him in
and he'll. only listen to David.
Attempts have already been made directly to Winthrop, and through
Nelson.
above
HRH:pm
9/11/72
September 12, 1972
MEMORANDUM FOR:
PAT BUCHANAN
FROM:
LARRY HIGBY
Bob asked that I pass on to you the fact that we should now probably
change tactics on Shriver. Instead of ignoring him we should move
actively to make him a liability to the ticket. He should be cracked
hard by lower level people.
cc: Chuck Colson
HIGH PRIORITY
September 12, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
SUBJECT:
American Flag Lapel Pins
We should be moving now hard and quickly to push the
idea of the American Flag Lapel Pin. As a first step,
all of our people should be wearing American Flags.
Also they should be on all our speakers. Each speaker
should have a supply of them to give to the people who
ask for them.
On our Bumper Sticker program, it would be a good idea
to offer to give each Bumper Sticker person an American
Flag for his lapel at the same time.
I am sure there are several other ideas that you'll have
on this, but we should get a complete program going on
this immediately both at 1701 and out in the country.
Please let me know what you are doing on this by Friday,
September 15.
GS/jb
FU - 9/15
September 12, 1972
MEMORANDUM FOR :
DWIGHT CHAPIN
FROM 1
H.R. HALDEMAN
It is absolutely imperative regardless of what the planners of the
dinners say, that we get a good crowd of young voters for the
President admitted to the New York and Los Angeles dinners and
to the San Francisco luncheon. They should stand around the sides
and possibly sit on the floor in front and cheer for the President.
Don't let them tell us this can't be done. Have them set up a
separate room where the kids can eat dinner or work out some-
thing and then let them in for the President's speech. There has
to be a way to do this so let's figure it out.
HRH:pm
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 11, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Pat Hutar and Barbara Franklin's
Campaign Roles
According to Fred Malek, the campaign roles of Barbara
Franklin and Pat Hutar are separate with each having
the responsibilities outlined below.
Barbara Franklin has overall responsibility to get women,
as a constituent group, to vote for the President. She
is in charge of the Women's Surrogate Program, and coordi-
nates all materials, mailings, special advertising, and
press relations. She is ultimately responsible for
Barbara MacGregor's Flying Squad program using Administration
and top White House Staff wives.
Pat Hutar does not report to Barbara Franklin. Pat Hutar
is responsible for the Pledge to the President program,
which recruits volunteers. Hutar is responsible for all
volunteer programs except YVP. Even though most volunteers
are women, Hutar's focus is volunteers. Hutar is also in
charge of the Hostess Telephone program which relies on
women to make telephone calls from their own home. This
program is to be distinguished from the telephone centers
program, under the direction of Bob Marik and usually
staffed by volunteers. In addition, Pat Hutar is also
involved in some of the scheduling of Cabinet wives.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 9, 1972
MEMORANDUM FOR:
MR. ED FAILOR
FROM:
ART AMOLSCH
SUBJECT:
McGovern's Duluth Appearance
According to our observer in Duluth, Senator McGovern arrived
late for his appearance at the grain elevator. He was not met
at the airport by either the press or supporters.
McGovern went immediately to the grain elevator where he read the
attached statement for the television cameras. He then spoke very
briefly to a few workers and left.
Our observer estimates that if secret service men, workers, news-
men and the campaign entourage were subtracted from the group at
the grain elevator, only about 35 people were present. No PA
system was set up and anyone standing more than 20 feet or so
away from Senator McGovern could not have heard what he said.
Attachment:
Statement.
McGovern Statement in Duluth on Grain Trade Agreement with Russia
September 8, 1972
The Duluth
Superior Port represents one of the great shipping
areas of this country and all of us are grateful for the
opportunity to sell more American grain overseas but the recent
deal on wheat and grain with the Soviet Union has a bad smell
to it as one looks into the implications of what happened.
Because the facts are that grain speculators were allowed to
make a killing on this deal at the expense of the American
farmer and the American taxpayer. The truth is that tens of
millions of dollars have been made by grain speculators that
should have gone into the pocket of the people who produce that
grain the American farmer. At the same time, a 47-cent a
bushel shipping subsidy was provided to these grain exporters,
to these big grain companies at the expense of the American
taxpayer.
I think what is needed now is a full investigation of the
conditions under which this grain deal was negotiated. There's
something wrong when high officials of the Department of
Agriculture move in and out of the employ of the U. S. Government
into the employ of the private grain companies in such a way as
to do damage to most of the interests of the American farmer
and the American taxpayer.
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
August 31, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
KEN RIETZ
SUBJECT:
Final Report on August 12
Registration Drive
The results of the August 12 YVP registration drive can
be considered successful in terms of publicity received
and unsuccessful in terms of people canvassed and new voters
registered. This effort, however, was put together on a
two week notice and primary emphasis was placed on
media attention, not registration.
From this August 12 effort we found:
1) While media coverage can be maximized by canvassing
in shopping centers, results in actually reaching and
registering new voters are nowhere near as good as going
door-to-door.
2) Most state YVP organizations can turn out volunteers
on a short notice.
3) The YVP organizations are ready to perform if the
state Nixon organizations allow them to operate ---
there are a lot of problems with this in Michigan, Texas
and Pennsylvania.
4) YVP organizations in Illinois, New York, Pennsylvania,
New Jersey, and Michigan are struggling and need extra
help. (We have since replaced the YVP leadership in
Illinois and New York.)
5) There is a drastic shortage of handout materials available.
Most of our volunteers had very little to work with other
than the canvass kits we sent out from Washington.
Fred Malek
-2-
August 31, 1972
The reports turned in by the states indicate we had over
20,000 volunteers involved in 23 states. The states we
have actual breakdowns from are:
YVP's
Canvassed
California
3,000
20,000 (rain)
Indiana
500
4,000
Wisconsin
700
15,000
Maryland
500
9,000
Delaware
200
4,000
Pennsylvania
400
5,000
Texas
1,000
15,000
Missouri
150
3,000
Oklahoma
200
4,000
Nevada
100
3,000
Oregon
200
3,000
Washington
150
4,000
Arizona
150
3,000
New Mexico
100
2,000
Colorado
100
1,500
Utah
100
2,000
Alabama
100
3,000
Florida
3,000
20,000
Georgia
150
2,000 (rain)
South Carolina
400
3,000
New Jersey
100
3,000
Maine
100
1,500
Michigan - continuing program with the CRP
Illinois - continuing program with the CRP
Ohio - delayed until September 2
Nebraska - continuing program
Minnesota - continuing program (Nixonettes canvassed in St. Paul)
There were about 15,000 unregistered Nixon supporters located and
efforts are being made now to follow up and register these
voters. In addition, 5,000 additional volunteers were recruited.
The most positive aspect of the effort was the publicity
received which is where the major emphasis was. Following is
a report on the coverage we are aware of:
-Network coverage of Ed and Tricia Cox registering voters
in Montgomery Mall shopping center.
-Photo coverage of Ed and Tricia in the Washington Post and
Star.
Fred Malek
-3-
August 31, 1972
Coverage continued
State
Newspapers
Radio & Television
Alabama
Tuscaloosa News
WBRC-TV - 15 minute talk
Birmingham News
show in Birmingham "Tom York
Morning Show"
California
NBC & ABC News Coverage (Whittier)
Colorado
Denver Post
Rocky Mountain News
Florida
Orlando Sentinel
WKIS Radio - Orlando
WLOF Radio - Orlando
WPPO Radio - Orlando
WTVJ (NBC) TV Local News - Miami
Georgia
WSB (NBC) TV Coverage with Ed
and Tricia Cox
WGST (ABC) Radio - interview and
newscast
WQXI Rock Station
Maine
2 newspapers
WEMT-TV - Bangor
Maryland
County newspapers:
Radio coverage - 2 stations - Charles
Frederick County
County
Montgomery County
Anne Arundel
TV Network coverage on Ed and Tricia
County
Cox
Nevada
KCRL (NBC) TV local news
KOLO Radio - 25 second announcement
every hour on the hour - 4 hours
New Mexico
Albuquerque Journal
KOA TV
KQEO Radio - few minute crowd interview
KGGM (CBS) Radio - local news
Fred Malek
-4-
August 31, 1972
Coverage continued
State
Newspapers
Radio & Television
Oklahoma
Daily Oklahoman
Radio Oklahoma News Network
Oklahoma City Times
Several youth radio stations
Oklahoma Journal
ABC-TV Aff. - 3 minutes on the
10:00 P.M. news
NBC-TV Aff. - 1-1/2 minutes on
the 6:00 & 10:00 P.M. news
Oregon
Oregon Journal
CBS-TV affiliate - 10 minute
Oregonian
interview on the Ed Sardello
Show with YVP State Chairman
CBS-TV evening news coverage
6:00 & 10:00 P.M. news
Pennsylvania
Pittsburgh Press
South Carolina
Greenville-
Greenville News
WSPA Radio & TV
Spartanburg
Spartanburg Herald
WFBC Radio
Columbia
WIS-TV News
WIS Radio
Additional soul station - call
letters unknown
Charleston
Charleston Evening
WTMA Radio
Post
Other
Star, North Augusta
Advertiser, Laurens
Florence Morning News
Texas
Houston Chronicle
KHOU (CBS) Channel 11 TV
Houston Post
3 minutes - 6 & 10 news
KTRK (CBS) Channel 13 TV
3 minutes - 6 & 10 news
Dallas Morning News
Dallas Times Herald
Austin Statesman
Washington
Columbian
NBC TV evening news
KGW TV-Portland NBC Affiliate
1-1/2 minutes coverage on Washington
activities (Vancouver)
Fred Malek
-5-
August 31, 1972
Coverage continued
State
Newspapers
Radio & Television
Wisconsin
Minnesota Star
Eau Claire TV - crowd interviews
Milwaukee Journal
WISH-TV 12 - Milwaukee
Minnesota
St. Paul Pioneer
Press
Utah
Salt Lake Tribune
Missouri
St. Louis Post-Dispatch
New Jersey
Atlantic City Press
Camden Carrier Post
Willingboro Times
Newark Star Ledger
Newark News
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 6, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
FRANK HERRINGER
Frade
SUBJECT:
Evans and Novak Column
As you requested, I have attempted to discover the source for the Evans
and Novak column entitled "The Connally Syndrome. " In view of Chuck
Colson's comments in his August 25 memoranda to you and to Clark
MacGregor, I have given particular attention to assessing the probability
that the leak emanated from 1701.
My overall conclusion is that this particular Evans and Novak column can-
not be conclusively traced to 1701. Some of the information in the column
was so widely held that definitive tracing is not possible, while in other
instances good guesses can be made as to how Evans and Novak received
their information.
Before going into specifics, it is important to realize that the Connally
Democrats for Nixon organization was one of the major controversial
topics of discussion between the Republican Party leaders and the 1701
people in Miami Beach. A good reporter wandering around the Convention
floor trying to find differences between the RNC and CREP would have had
little trouble discovering that Democrats for Nixon was a sore point with
many Republicans, particularly in the South. Consequently, it is reasonable
to surmise that Evans or Novak picked up the overall story, and did some
digging from several sources to develop the column.
There are four distinct items in the column that could have been leaks.
Each of them is discussed below.
1. Mario Procaccino. The column states that Connally named Procaccino
as head of Democrats for Nixon in New York, but then backed off when he
was told by "New York political operatives" that Procaccino was a "laughing
stock. 11
As Chuck Colson pointed out, he -- not Connally -- was actually responsible
for the Procaccino recommendation. However, the person who leaked the
story did not know this he implied to Evans and Novak that Procaccino was
Connally's mistake; and evidence of Connally's lack of political knowledge.
- 2 -
Charles Lanigan, the New York State Republican Chairman, made this
very point in a small meeting at the Fountainbleu attended by three 1701
representatives -- MacGregor, Malek, and Jerry Jones (Malek's deputy
at the campaign). Lanigan was critical of Connally's apparent ignorance
of New York, and used the very words "laughing stock" to describe
Procaccino. Governor Rockefeller's amicable settlement with Connally
(cited in Colson's memo as evidence that New York people could not have
been the source of this leak) did not inhibit Lanigan at this meeting,
which was probably taking place at about the same time that Evans or
Novak was getting his information. Also, Lanigan's tendency to ridicule
CREP was evidenced by his widely quoted absurd allegation that a respon-
sible CREP employee asked him whether the Governor of New York were
elected or appointed.
I am not suggesting that Lanigan was necessarily the source of the
Procaccino information, but I think it is as reasonable to assume this as
it is to assume that the leak was at 1701.
2. Virginia. "We don't want to let the Andy Millers (a Democratic
candidate for state office in Virginia) off the hook, and that's what
Connally would do. 11 Evans and Novak attributed this statement to "one
Virginia Republican leader" in Miami Beach.
I have found no reason to assume that this statement came from 1701
rather than the attributed "Virginia Republican leader. 11 The circum-
stances surrounding the fact that "Connally will avoid the Old Dominion"
are widely known in Virginia Party circles as well as at 1701, and thus
it is not possible to pin down the source of this particular leak.
3. Tennessee. Evans and Novak claim that the Tennessee Republicans
have also "locked the door" on Connally, and that they sent an "ultimatum"
to MacGregor on the subject.
The statement is at least partially untrue, as MacGregor received no
such ultimatum. He has no written communications from Tennessee on
the matter, nor does he remember any conversations which resembled
this, although many other Southern leaders have complained to him about
Democrats for Nixon.
There are several conceivable sources for this incorrect "leak": (a) The
"Virginia leader" quoted earlier might have continued talking to Evans or
Novak about other situations in the South; (b) A boastful Tennessean could
have exaggerated their situation in a separate interview; or (c) A mis-
informed 1701 official could have leaked it. It seems to me that all of the
above -- and several variations on each -- are equally probable (or improb-
able).
- 3 -
4. Charles Snider. The most interesting item in the column was the
information that Connally offerred a campaign job to Charles Snider,
Governor Wallace's campaign manager. Snider was willing, but Wallace
said no.
This is evidently quite true, but known to only a few people at Democrats
for Nixon, and to Chuck Colson, who was apparently involved in the over-
ture to Snider. No one at 1701 appears to have known about this Malek,
Magruder, Jones, and Ray Brown (the 1701 Regional Director for the deep
South) all stated emphatically that the first they knew of the Snider situation
was when they read it in Evans and Novak. Moreover, when I talked with
Brown he had just returned from a two-day visit to Alabama, where the
Snider affair was not mentioned by anyone. Harry Dent and Wally Henley,
who were in constant touch with Southern party leaders, also did not know
of the Snider offer.
The Snider information was therefore very closely held -- and held by
individuals extremely unlikely to leak it to Evans and Novak for an anti-
Connally column. A possible solution to this leak emerged when I found
that the article on the campaign in the September 2 National Journal con-
tained the Snider story - in direct quotes from Snider himself. It is
very possible that Snider also talked to Evans and Novak, or that Evans
and Novak talked to the people who wrote the story for National Journal.
In summary, I would conclude that Evans and Novak had several sources
for this column. Lanigan or an associate of his in New York was probably
responsible for the Procaccino item, local Republican Party officials were
probably the source of the Virginia and Tennessee stories, and Charles
Snider probably told his own story to Evans and Novak. The leakors are
probably all beyond our control, and almost impossible to trace without
cooperation from Evans and Novak, which we are not likely to get. In
this particular instance, I find it difficult to agree with Chuck Colson's
conclusion that "all signs point to 1701. "
August 31, 1972
MINORAMDUM FOR:
FRAIN HERRINGER
PROM:
CORDON STRACHAN
SUBJECT:
Evans and Novek Column
Dob read Chuck Colcon's August 25 memorandum regarding
the Evans and Novek column entitled "The Connally Syndrome".
Recalling the excellent job you did on the HEW look two
weeks, ago, Lob asked that you take on the assignment of
tracking down this leak to Evans and Novak.
In addition to the backup materials attached to this
memorandum, you should know that Jeb Magruder talked
with George Christian in an attempt to .discover the source
of the leck. In any event, the matter should be pursued
vigerously and a report submitted to Dob on September 6.
Thank you.
GS/jb
FU - 9/6
CC: Charles Colson
Fred Malek
THE WHITE HOUSE
WASHINGTON
Date:
8/29
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Frank Herringer on Malek's staff
did an excellent job on that
HEW leak two weeks ago. He
should receive the assignment
of tracking down this leak
to Evans and Novak.
ok
THE WHITE HOUSE
WASHINGTON
August 25, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
CHARLES COLSON
SUBJECT:
Evans and Novak Column
Attached is a copy of a memo I sent to Clark MacGregor, with
the attachment. This is the third story of this kind that I know
about. All signs very much point to 1701 on this one.
You will recall earlier when ABC named me as the man respon-
sible for the media bias campaign, I found out through my own
sources that that was a 1701 story.
Evans and Novak have a piece coming out on Sunday which details
the whole 9:15 attack meeting and attack strategy here. Novak
told me today that Evans had gotten the story, although Evans
never called me. Novak implied that they had gotten their
information from 1701. I have no idea what is in the story, but
we are calling everyone who is at our 9:15 meeting today to ask
whether they have been contacted by Evans and Novak this week.
What all of this adds up to in my mind is that we have a serious
leak somewhere and we damn well better find it or roll a few heads
and at least shake people up.
August 25, 1972
MEMORANDUM FOR:
CLARK MACGREGOR
FROM:
CHARLES COLSON
SUBJECT:
Attached Evans and Novak Column
I don't know whether you've noticed the Evans and Novak column
attached, but it really very viciously and unfairly zings Connally --
unfairly because I was the man responsible for Procaccino, not
Connally. It is also vicious because it makes Connally appear
inept and unwanted.
Some of Connally's people have the very strong suspicion that this
could have only come from 1701. It couldn't have come from
Rockefeller's people alone because it refers to the Tennessee and
Virginia situations which were known only to Connally and to people
at 1701. It also would not have come from the Rockefeller people
since Rockefeller and Connally met in New York and came off
with a very satisfactory resolution of their differences on the
Procaccino situation. Simply by process of elimination, one
would have to suspect at least that someone at 1701 was involved
in this story.
This is the kind of thing that as you know goes on in a campaign.
There is probably no way to stop it, but we damn well ought to try
because it is very counter-productive and creates animosities that
can be damaging as hell in the campaign. I think it is well worth
having someone look into.
Rowland Evans and Robert Novak
The Counally Syndrome
MAMI BEACH-The bi-
polities, he know nothing
" case in point: Is Vir-
Connally has suffered
zarre choice of the politi.
about Procaccino. who ran
ginia, where Democratic
other reverses. Be quietly
cally discredited Mario Pro-
an inept campaign for
Sen. William Spong, fearful
offered a campaign job to
caccino to head John n.
mayor of New York in 1969.
that Scn. George McGovern
Charles Snider, Gov. George
Connally's Democrats for
So Connally accepted with-
may defent his re-election
Wallace's aborted 1972 presi-
Nixon in New York explains
out question a recommenda-
hid, has disassociated him-
dential campaign manager.
why party leaders attending
tion to make Procaccino
self from McGovern's si.
Snider was willing but
the Republican national con-
vice chairman: of his New
dential campaign With a
asked Wallace's permission.
vention are SO much less cn-
York operation (with Con-
full-blown Connally opcΓa-
Wallace said no.
thusiastic than President
nally himself as chairman).
tion in Virginia, other mod-
For Connally, these scl.
Nixon over the burgeoning
When they learned fals, Mr.
crate Democrats such as
backs could damage what
Connally operation.
Nixon's New York political
Attorney General Andrew
White House aides are com-
Connally's campaign to
operatives bluntly informed
Miller might hang their
vinced is his long-range
m C anti-McGovern
Connally that Procaccino
hats on the Democratr for
course: A change in party
Democrats behind Mr. Nix-
was a "laughing stock" with-
Nixon pole and ride out a
registration, a high post in 7
on's re-election campaign
out Influence or organiza-
Nixon landslide.
second Nixon administration
has run into so much Repub-
Uon. The solution: Counally
"We don't want to Ict the
(probably secretary of state)
lican opposition that Clark
quickly named half a dozen
Andy Millers off the hook,
and a run for the 1976 Rc-
MacGregor, the President's
other "vice chairmen," di.
one Virginia Republican
publican presidential nomi-
campaign manager, thas is-
minishing Procaccino's visi-
lender here told us, "and
nation.
sued confidential orders har.
bility.
that's what Connally would
Connally confronts not
do." The upshot: An an-
ring the Connally operation
only organizational obsta-
CONNALLYS worst prob
nouncement that Sidney
from states where Republi-
cles in his pro-Nixon cam-
can leaders do not want
lems are in the South,
Kellam, long-time conserva-
paign but also growing hos-
where some Republican
tive Democratic leader in
him.
tility from ambilious Repub-
leaders billerly complain his
Virginia Beach, would he
Thus, in. endless political
licans beginning to regard
discussions filling time here,
Democrats for Nixon under-
Democrals for Nixon vice
him as a threat to their own
there is discnchantment CS-
mine their party building of
chairman was quietly re.
ascent. In Texas, Scn. John
forts
versed. Connaily will avoid
pecially strong in the South
Tower has fought partisan
the Old Dominion.
-about conservative Demo-
With Connally remaining
battles against Connally for
crat Connally: With Mr.
à Democrat, and backing the
REPUBLICAN leaders in
a decade and would scarcely
Nixon holding a stageering
Texas Democratic ticket CX-
Tennessee also have locked
welcome him as Mr. Repub-
capt. for Mr. Nixon, South-
lican in Texas. Even worse,
lead, these party leaders
the door on Connally, send-
soy. Connelly is damaging
crn party leaders make no
ing this ultimatum to Mac-
with Connally backing Town
the Republican Party in
secret here that they see his
Gregor: If John Connally
Democratic opponent
their states.
Democrats for Nixon as an
sets foot in Tennessee. the
for the Senate (Barefool
the Procassino case is
casy out for prominent
result will be 2 psychologi-
Sanders), Tower's infimates
symbolic With Texan Con-
Southerners to avoid the
cal disaster for the Republi-
fear Connally's ticket-split-
die wring oven bron-
hard political choice of turn-
can organization, unde-
campaign in Texas.
York
big Republican.
feated statewide since 1961.
1972.
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 8, 1972
MEMORANDUM FOR:
FROM:
FRED MALEK 7m
SUBJECT:
The Attached
Although we are trying to be responsive to the attached, I thought you
would be interested in the type of requests we receive from time to
time.
Attachment
September 6, 1972
MEMORANDUM FOR FRED MALEK
FROM:
ED HARPER
SUBJECT:
Information on Possible Political Events
for Campaign Trips
In order for John Ehrlichman to give the President maximum
support during campaign trips over the next several weeks,
the following information is required for each of the states
listed at Tab A.
Analysis of political events that would be good for John Ehrlichman
to consider doing (he would prefer a and A appearances, not speech
opportunities).
Possibilities:
1. Meet with RNC/1701 people together or separately
2.
Meet with some elected officials
3.
Meet with Young Voters for the President people
4.
Meet with precinct workers for RNC/1701
5.
Other political events you think especially appropriate
Note: The Domestic Council staff will be making other contacts
concerning possible substantive events.
Each suggested event should include the purpose, the nature of the
group or institution involved, the content of the event, and the time
required.
This analysis should include all trade-off factors involved in favoring
one proposal over all others for a given state: whether one would
have a greater impact upon worker morale than others, and dangers
implicit in meeting with some officials but not with others.
2 -
For all suggested events (even those which seem after a trade-
off analysis to be less efficacious than others) please include
the name, title, address, and telephone number of the person
to contact for setting up the proposal.
Would you please provide me with the information indicated
above (beginning the material for each state on a separate sheet
of paper) by close of business Friday, September 8th.
Thank you.
Attachment
ELH:PAM:arl
CC: Harry Dent
California (San Francisco and Los Angeles)
Connecticut
Florida
Georgia (Atlanta)
Illinois (Chicago)
Massachusetts
Michigan
Missouri (Kansas City)
New Jersey
New York City
Ohio
Pennsylvania (Philadelphia and Pittsburgh)
South Dakota
Tennessee
Texas (San Antonio)
September 9, 1972
MEMORANDUM FOR:
CLARK MAC GREGOR
FROM:
CHARLES COLSON
The following is a brief outline of the major points which I intend to
discuss on Tuesday morning.
1.
The wisdom of keeping McGovern on the defensive; and the
importance of doing this through Administration spokesmen and
surrogates rather than the President doing it.
2.
A chart illustration of poll data which demonstrates: (a) McGovern
weaknesses (b) the adverse impact on his campaign when he is kept
on the defensive (c) the impact of the strongest issues, i.e., his
weak points and our strong points (d) how and why May and the Soviet
Summit were a significant turning point. (All of this is quite vividly
illustrated by some Harris and Sindlinger polls. The conclusions
of the pull data are (1) the war is our strongest issue, his weakest;
(2) he is unable to gain when he is on the defensive whether it is the
Eagleton affair or our counter attacks on taxes and welfare; profile
data from Harris which shows his vulnerable points and our strong
points. This supports the case for continuing to attack him on the
points on which he is vulnerable. PP
3. An explanation of the apparatus which has been established to provide
us with an attack and counter attack capability; I will talk about our
morning meetings; how you and I coordinate the lines to be taken and
how our staffs work together; how we prepare material and schedule
its use; Buchanan's role as the principal attack "editor"; Failor's
role in developing the overall attack strategy and Chapin's role in
providing surrogates, forums and key state appearances that give us
the vehicles through which to counter attack.
4.
The conclusion of the presentation will be to sum up major points
that need to be made, i.e., we must keep McGovern on the defensive;
we must keep him responding to our attack; we must prevent him from
mounting a sustained attack on us; we must keep him defending his
issues rather than attacking ours. If we do this, he cannot gain and
close the gap.
Page two.
This presentation, I would hope, will take less than 15 minutes (although
the charts take a little time to explain). The purpose is to energize the
Cabinet and leadership and get them to be responsive to our attack requests
and, of course, get them in tune with the basic strategy of keeping McGovern
down.
I have talked to Mel Laird with respect to his illustrating these basic points.
Laird will give examples of how to use an attack as an opportunity for
counter attack and also how one fields hostile questions to turn them
against the opposition.
Laird is in total accord with the strategy and told me that he has some
excellent illustrations to use. He also told me that he thought he could
handle this in five minutes. I assume you will want to introduce him at
the end of my pitch so he can follow up my points with specific illustrations.
As I write 'out my own outline in detail over the weekend, I will try to
tighten it up and do it in less than p5 minutes if humanly possible.
Committee
To
for the Re-election
H
of the President
9/12
FOR: H. R. Haldeman
Take necessary action
Approval or signature
Comment
Prepare reply
Discuss with me
For your information
See remarks below
FROM: Fred Malek 7ml
DATE: Sept. 11, 1972
REMARKS:
I thought you would be interested in the attached report
on the Voter Bloc Progress and Plans. I would, of
course, appreciate any comments you may want to
make.
Attachment
Committee for the Re-election of the President
MEMORANDUM
September 11, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
FRED MALEK 70m
SUBJECT:
Voter Bloc Progress and Plans
With the Convention behind us and the operational portion of the campaign
well underway, I thought it would be an appropriate time to bring you up to
date on what the Voter Blocs have accomplished in the past month, and what
major efforts are planned for the remainder of the campaign.
Since each of the Voter Blocs is somewhat different, we have divided this
report into two main sections: (a) A description of recent activities that
are common to all (or at least several) of the Voter Blocs; and (b) A discus-
sion of specific activities and plans of each individual Voter Bloc.
OVERALL EFFORTS
During the past month, the Voter Bloc Directors have concentrated their
efforts in three areas: (a) The Convention; (b) Finalizing budgets for
field activities; and (c) Developing persuasive materials for use in the
campaign. Each of these areas is discussed below.
Convention
With the exception of Special Ballots, each of the Voter Blocs was active
with its constituent group representatives during the Republican National
Convention. Their activities included staging events, holding caucuses
and seminars, ironing out problems with state leadership, and meeting
individually with delegates to clarify roles in the fall campaign.
Media coverage of Voter Bloc activities at the Convention was good, espe-
cially when the competition for the attention of the media is considered.
As you know, the Young Voters Division received extensive national press
coverage of their efforts. In addition, special interest and regional cover-
age was excellent for Older Americans, Veterans, Urban Citizens, and
Blacks, among others. Highlights of individual Convention activities will
be covered later in this memorandum.
2
State Budgets
As you know, until recently the field budget situation has been chaotic,
particularly in the case of Voter Bloc field activities. In general, there
was no relationship between the amount of money that was scheduled to
be spent in the field for a Voter Bloc and the strategic importance of that
Voter Bloc either within an individual state or in total.
At this late date, it was not feasible to shift resources around from state
to state to achieve rational allocation. Therefore, we decided to make
the best of the situation by appropriating $200, 000 out of our general field
budget to be allocated to those states where Voter Bloc activity was not
yet funded, and considered worthwhile.
Working individually with the Voter Bloc Directors we reduced their needs
to the allocated $200, 000 and had the Voter Bloc Directors gain agreement
on proposed expenditures from the appropriate Regional Director and state
executive director. In the weeks head, the Voter Bloc field representatives
will be working with the states to turn these budgets into action -- hiring
staff, planning events, etc.
Persuasive Efforts
The Voter Bloc Directors spent a good deal of time during the past month
working with the November Group and with the direct mail people to finalize
the major national persuasive efforts that will be launched in September
and October.
The final developmental work for many of the brochures, buttons, bumper
stickers, and other promotional items that will be distributed by the Voter
Blocs through their field organizations was completed during the month.
To finance these promotional efforts, we conducted a major review of the
Voter Bloc headquarters budgets, resulting in a savings of approximately
$200, 000. This will cover about half of the planned Voter Bloc promotional
budgets.
In addition, four of the Voter Blocs -- Jewish, Urban Citizens, Spanish-
Speaking, and Older Americans will have direct mail efforts targeted
at their constituency. During the past month, the Directors of these groups
worked with Bob Morgan and others to develop copy for the direct mail
letters, a format and strategy for the brochure that-would be enclosed in
the letters, and an approach to targeting the mail at his constituency. After
some initial communications difficulties, the direct mail program appears
to be ready to go, with the first mailing scheduled for later this month.
- 3 -
INDIVIDUAL DESCRIPTIONS
The progress and plans of the individual Voter Bloc groups are described
briefly in the sections which follow.
Youth
More than any other Voter Bloc, the efforts of the Young Voters Division
during the month of August were oriented toward the Convention. Since
you saw and heard personally the results of their year-long efforts, we
will not take up space recounting the many successful rallies, caucuses,
and other events that were held by and for the 3000 young people. The
press that this effort received also speaks for itself.
Prior to the Convention, the youth effort was directed toward organizing
in the states and developing a cadre of young volunteers for use by the state
Nixon organization. They are continuing efforts to recruit volunteers, and
are being particularly successful on the college campuses. For example,
2000 persons signed up at the University of South Carolina last week. The
youth division is making a major effort to turn out volunteers for the
September 16th Canvass and are assigning quotas of volunteers to appear
at every storefront that will participate in the Canvass Kick-Off Day. In
addition, the Young Voters Division will distribute handbills urging people
to vote for the President at the 168 largest domestic military installations
during September and October.
To attract additional public attention to the Young Voters effort, the youth
division is planning two major series. of events for October. First, there
will be a rock and roll revival show similar to the one at the Convention,
in six medium-sized cities beginning October 1. The major media-oriented
events will be three large shows featuring big name talent, similar to the
Marine stadium show in Miami Beach. These will be held in New York,
Chicago, and Los Angeles; each hosted by a big name, such as Sammy
Davis, Jr; and each built around a possible drop-by by the President or
Vice President. Ten thousand young people are expected to appear at each
of these events.
The Young Voters Division has already scored a major triumph with the
Convention, but from the above it is obvious that they are not resting on
their laurels, but rather are planning to continue pushing on through
November.
Agriculture
The Agriculture Division, under Clayton Yeutter, has shown considerable
progress in building a grass roots organization at the state and county level.
- 4 -
Forty-one out of the fifty states have state Farm Chairmen, and in most
cases co-chairmen (a Farm Family for the President). Perhaps more
impressive, the Farm Families organization is established with at least
a County Chairman in 1500 to 2000 counties across the country. These
county organizations will be the backbone of the farm-related activity,
and to date have been mobilized for letters to the editor efforts and
coverage of county fairs. In the weeks ahead, the principal function of
the county organizations will be to assist the regular Nixon organization
in registration, voter identification, and get out the vote.
On a national basis, the Agriculture Division and the November Group
have developed two brochures that will be distributed at major state
fairs this month, as well as through the county organization. Also,
Yeutter has concentrated on getting the most mileage out of the number
one Farm surrogate -- Secretary Butz. Yeutter strongly believes that
Butz is the biggest asset we have with farmers, and he is working closely
with Butz's staff to ensure that the maximum mileage is received from
each of Secretary Butz's many appearances.
Blacks
During much of August, the Black Vote Division, under Paul Jones, was
occupied with preparing for the Convention. The Blacks held a caucus,
a reception, and a seminar each of which were well attended and
extremely well covered by the press.
Black field efforts are still lagging but beginning to move. During August
we finally completed the staffing of the Black field organization, which is
headed by Ed Sexton of the Republican National Committee. Two fieldmen
were hired and are now working full time to organize the key cities.
Given the time we have remaining, we have developed an extremely simple,
direct guide for use in organizing the cities, and this went out to all Black
State and City Chairmen last week.
On the national level, Blacks have been successful in attracting some key
endorsements, such as Floyd McKissick, Jim Brown, and the head of the
NAACP in Boston. We will keep the pressure on to get more endorsements
during September. Also, we have paid particular attention to the Black
surrogate program, which has been lagging. Finally, a steering committee
of key Black supporters has been formed, which will meet with me (and
you, if possible) on a biweekly basis to review our progress with Black
voters, and advise on strategy. In addition to providing insights on
strategy, the publicizing of this effort should alleviate the criticism of the
absence of Black input at top levels of the campaign.
- 5 -
Our goals in the next two months in the Black Vote Division are few
a working surrogate program, a continuing string of endorsements, and
a simple, city-oriented field organization. We now believe we can
achieve these goals.
Jewish
In the last month, the Jewish Divsion has been concerned primarily with
working with the November Group and others at 1701 to ensure that the
issue-oriented message of our Jewish campaign will be properly com-
municated in the fall. A brochure aimed at Jewish voters has been
developed with the November Group, and will be ready for distribution
shortly. In addition, copy for a direct mail letter to Jewish voters in
key states, and for a brochure to accompany this letter, has been agreed
on with Bob Morgan.
In the field, the Jewish Division has helped key states to recruit staff
and has placed particular emphasis on the establishment of storefronts in
Jewish neighborhoods. The success of this effort has been demonstrated
by the national media coverage given to the Fairfax Avenue storefront in
Los Angeles.
One of the principal activities of the field organization is to gain the
endorsements of prominent Jewish people who are willing to lend their
names to advertising on a regional or local basis in support of the Presi-
dent. Goldberg estimates that over 1000 of these endorsements have been.
collected and expects this effort to accelerate in the next few weeks.
Labor
To this point, the Labor Division, under Bernie De Lury, has concen-
trated on winning endorsements or pledges of neutrality from individual
labor leaders across the country. An indication of their success to date
is the reception held by Governor Rockefeller and Donald Rodgers, the
White House consultant on labor, at the Doral during the Convention. Over
50 prominent labor leaders present indicated their general support of the
President and their willingness to be identified with the Re-Elect the Presi-
dent effort.
The Labor Division has recently submitted a request for a major budget
increase, which would have the effect of shifting their emphasis to more
of a grass roots organizational effort. We are in the process of assessing
this proposal, and determining the course that the labor effort should take
between now and the election.
- 6
Older Americans
The Older Americans Division put a lot of effort into the Convention, with
good results. Their Sunday reception received reasonably good press
coverage, and we expect in depth treatment in the various older American
publications later this month.
During August, the Older Americans Division successfully concluded most
of its programmatic activities in Washington, and began to concentrate its
efforts in the field. They have active and competent state chairmen in
each of the key states, and the field representatives are now working with
these state chairmen to finalize and implement programs. The principal
goal is the political organization of every "focal point" of older Americans
in the state, including nursing homes, retirement communities, Senior
Citizens Centers, and the like. For those concentrations of Senior Citi-
zens where.there are no focal points, the field organization will be expected
to create one by holding meetings of Senior Citizens (Older Americans
Forums) for the purpose of attracting and generating volunteers. In addi-
tion, these forums (which have been held in several states) are expected to
receive local media coverage.
To bring national attention to the fact that we consider older Americans a
very important part of our campaign, the Older Americans Division will
hold ten media-oriented forums in key media centers between September 18
and October 1. Each of these forums will feature a major surrogate,
including Secretary Hodgson, Phil Sanchez, Secretary Richardson, Joe
Blatchford, and others. The first five of these forums have been set for
Detroit, New York City, Baltimore, Cleveland, St. Louis, and Los Angeles
for the 18th through the 23rd of September. Arthur Flemming and John
Martin will be present at each of these, to run the meeting. We are hopeful
for good regional coverage of each of these "super forums" and a network
coverage of the program as a whole.
Special Ballots
The Special Ballots Division, under Dick McAdoo, appears to be ready for an
unprecedented effort to encourage transients favorable to the President to
cast their absentee ballot. During the past month, they prepared and dis-
tributed to all states a very well done Special Ballots Handbook, which com-
prehensively describes the approach to be used in identification and assis-
tance of absentee voters.
In addition to the effort in the field, the Special Ballots Division is contacting
large corporations to persuade them to encourage transient executives to
vote and provide a program for doing same. To date, McAdoo and his field-
men have visited 150 of the 250 largest industrial companies, and in all but
a very few cases have been assured cooperation.
- 7 -
As described in an earlier memo, a special effort is being directed at the
military absentee voter, with canvassing and handbill distribution at the
largest 168 domestic military installations. In addition, direct mail will
go to identified Republican servicemen overseas, and advertising has been
placed in the Army, Navy, and Air Force Times. All indications are that
this will be a very successful effort and result in a substantial net plus
for the President in November.
Spanish-Speaking
Throughout the past month, the efforts of the Spanish-Speaking Division
were principally oriented toward the Convention, where several events
were held, and in several national activities. At the national level,
Armendariz has been working closely with the November Group to develop
commercials that will be used on Spanish-speaking television stations in
California and Texas. These were completed and approved last week and
are now ready for use. In addition, the Spanish-Speaking Division has
been organizing a national committee of Spanish-speaking Americans in
support of the President.
In the field, Spanish-Speaking State Chairmen are in place in all key states
with the exception of Texas, New Jersey, and Pennsylvania. Immediate
attention is being given to naming Chairmen in these states, and shoring
up weak leadership of the Spanish-speaking campaign in Illinois and
California. In addition to providing volunteers, the field organization
will attempt to generate one million signatures on a petition in support of
the President. Quotas have been assigned to each state organization, the
project will be initiated immediately after the canvass kick-off, and it
should be completed by October 16th, in time to generate considerable
publicity before the election.
Urban Citizens
As you know, the Urban Citizens effort was slow in getting started, due to
the difficulty we had in finding the right person for the position of Director.
With the selection of Taras Szmagala for this position in July and the addi-
tion of two fieldmen, we finally began to move. We are only concerned
with six or seven key states and about fifteen key cities in this effort. How-
ever, we will still have to run hard to have an effective organization of
ethnics by November.
Szmagala spent most of August concentrating on the programmatic activities
that the other Voter Blocs had completed in the spring. He worked with the
November Group on development of promotional materials, including a set
of buttons (e.g., Hungarians for the President) that were one of the major
hits of the Convention. In addition, he has reached agreement with the
- 8 -
November Group on a brochure that should be coming out sometime in the
middle of September. Also, a considerable portion of his time was consumed
by the direct mail program, a large segment of which will focus on ethnics
who live near urban areas in key states.
The RNC has been helpful with a number of Heritage Groups. Laszlo
Pasztor has enlisted the support of existing Republican Heritage Clubs and
had them working for the President as early as June. At this stage, they
are fully geared up and ready for the fall campaign. A major effort was
launched last week to generate volunteers for the Committee through the
various Heritage Groups utilizing an incentive program that has proved
successful in earlier efforts with the nationalities groups.
During the next month, Szmagala and his fieldmen will give top priority to
establishing Italian, Polish, and Irish-oriented organizations in each of the
key cities. In addition, Szmagala will be developing a national telephone
operation that was utilized in Taft's 1970 campaign, and also working with
the November Group to finalize plans for advertising in the ethnic and
Catholic press.
Veterans
The month of August was a Convention month for the Veterans -- not only
the Republican Convention but also all the major Veterans organizations
conventions were held in August. Frank Naylor, the head of the Veterans
Division, and his field staff spent almost the entire month preparing for
and attending these conventions. They made good use of their time by
arranging with the convention leadership to be permitted to caucus with
all key state delegations. Names and addresses of interested Veterans
were collected and forwarded to the Nixon State Chairman in their state
for use as Veterans campaign leaders. In the next week, Naylor and his
people will be following up in each of the states to ensure that these key
Veterans are being utilized.
In the coming weeks, the Veterans Division will orient its activity toward
the field. The Veterans Division is one of the most prolific of the Voter
Blocs in terms of generating volunteers. Thus, the Veterans Division is
working towards the goal of having Veterans representation at all of the
canvass kick-off locations, and they are informing their state chairmen to
plan something on their own for September 16th in those areas where a
formal kick-off is not contemplated.
In general, the Veterans groups are with the President, and our goal here
is to motivate them to get out and vote on November 7, and to work in the
- 9 -
interim for the regular Nixon organization to generate support for the
President.
*****
In summary, the Voter Blocs are at different stages of development, but
are generally well positioned to contribute to the campaign effort in the
final two months. However, there are problem areas, and questions to
be resolved, and Frank Herringer and I will continue to keep the pressure
on.
may
(OBE
40 5mt
Flan
THE WHITE HOUSE
WASHINGTON
Date: August 28, 1972
TO:
LARRY HIGBY
FROM:
GORDON STRACHAN
You mentioned in Florida that Bob
would make this call to Ellsworth.
Jeb will meet with him Wednesday
morning before Ellsworth leaves
the country for a few days.
Jeb urges that Bob make the call
today or tomorrow to establish
the project with Ellsworth before
Jeb meets with him.
G
L 9/6 - moot
9/11 - out of country
Ellsworth in Europe
#
FULL
ADMINISTRATIVELY CONFIDENTIAL
8/30
August 22, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
New York Financial Community
for President Nixon
Magruder reviewed your suggestions on Bob Ellsworth's New York
Financial Community memorandum with Peter Flanigan and then
Bob Ellsworth - pursuant to your request. Flanigan concurred
with your views. In discussion with Ellsworth, Magruder learned
that Bob Ellsworth is most anxious to have you call him personally
to ask him to undertake this project. Apparently, there is some
1968 background explaining the request that you talk with Ellsworth
personally. A Talking Paper based on the Ellsworth revisions of
the memorandum is attached.
GS/jb
TALKING PAPER FOR BOB ELLSWORTH
SUBJECT: New York Financial Community
I have read your original memoranda describing your plans
to organize the New York Financial Community for the Re-
Election of the President. I understand Jeb Magruder has
reviewed my comments as well as Peter Flanigan's with you.
This project offers us an outstanding opportunity to put
New York State in the Nixon column. The President joins
me in thanking you for taking on this project.
GS
8/28/72
SUGGESTIONS FOR ORGANIZATION OF THE NEW YORK FINANCIAL
COMMUNITY COMMITTEE TO RE-ELECT THE PRESIDENT
I.
Purpose (No change from previous memo.)
II.
Clearances (No change from previous memo.)
III.
Personnel
A.
The Chairman of the Committee should be a senior
figure on Wall Street. He should be man who is
well and favorably known in the New York financial
community and respected for his integrity.
From the standpoint of power in the community, I
believe the best choice would be the head of one
of the large commercial banks, either:
1)
ELLMORE C. PATTERSON, head of Morgan
Guaranty Trust, well liked, active and
highly esteemed; or
2)
WALTER B. WRISTON, head of FNCB, young
man (under 50), and definitely pro-Nixon.
Alternatively, the Chairman could be one of the
following:
3)
DON REGAN, head of Merrill Lynch, believed
to be close to the White House;
4)
RALPH SAUL, the highly respected Chairman
of the Executive Committee at First Boston,
slated to emerge within a year as head of
that powerful house; or
B
5)
WILLIAM MORTON, head of American Express.
B.
If and when authorized to do so, I will sound out
the men on this list (in the order in which they
appear) to explain the program, and to insure avail-
ability and willingness to serve as Chairman.
NB: At the appropriate point in the "sounding out" process,
I should be authorized to indicate that the ultimate request
to the individual to serve as Chairman comes from the Presi-
dent, and will be confirmed -- assuming I can report back that
the individual is prepared to serve -- by a personal phone call
from the President.
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 11, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
5
SUBJECT:
McGovern's TV Ads
Last night on the New York Independent TV station carrying
the New York Jets game, McGovern ran a 60-second spot. The
style was very similar to those used during the primaries.
The theme was credibility with McGovern using the line
"no one has a hook on me". The tag was not "Come Home
America". It was -- "George McGovern - For the People".