Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
From Strachan to Haldeman RE: celebrities in the presidential campaign. 1 pg. [Subject: Campaign] [Memo], 9/20/1972
From Raymond Caldiero of the Committee for the Re-election of the President to the editor of Newsweek RE: the publication's perceived Democratic bias and use of celebrities to support its points. 2 pgs. [Subject: Campaign] [Letter], 9/20/1972
From Caldiero, through Magruder, to MacGregor RE: celebrities and their roles in RN's 1972 campaign. 11 pgs. [Subject: Campaign] [Memo], 9/12/1972
From Dent to MacGregor RE: campaign recommendations from Lionel Hampton. 1 pg. [Subject: Campaign] [Memo], 8/16/1972
From Rita E. Hauser to Dent RE: Lionel Hampton and a "Strike Up the Band for Nixon" tour. Budget information attached. 4 pgs. [Subject: Campaign] [Letter], 8/3/1972
List of celebrity campaign events in August 1972. 1 pg. [Subject: Campaign] [Other Document], no date
News release from the Committee for the Reelection of the President RE: a "Celebrities for the President" press conference. 2 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: the use of Ed Nixon's signature on a fundraising letter for Senator Tower. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
From Morgan to Magruder RE: Tower's request for a campaign letter from RN. Handwritten notes added by Haldeman. Suggested draft of letter attached. 2 pgs. [Subject: Campaign] [Memo], 9/18/1972
From Strachan to Haldeman RE: the use of Ed Nixon's signature on a fundraising letter for Senator Tower. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
Copy of memo from Morgan to Magruder RE: Tower's request for a campaign letter from RN with Haldeman's handwritten notes. Suggested draft of letter attached. 2 pgs. [Subject: Campaign] [Memo], 9/18/1972
From Robert Reisner to Strachan RE: MacGregor's thoughts on a letter from RN for the Tower campaign. 1 pg. [Subject: Campaign] [Memo], 9/27/1972
From Morgan to Magruder RE: a letter from RN for Senator Tower's campaign. Handwritten notes added by unknown. Draft of letter attached. 2 pgs. [Subject: Campaign] [Memo], 9/18/1972
From Ken Rietz, through MacGregor, to Haldeman RE: courting the youth vote. Relevant newspaper article attached. 4 pgs. [Subject: Campaign] [Memo], 9/28/1972
From Haldeman to Rietz requesting an analysis of support for RN among American youths. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Joanou, through Magruder, to MacGregor RE: the script for a proposed televised campaign ad. Script attached. 3 pgs. [Subject: Campaign] [Memo], 9/25/1972
From Strachan to Haldeman RE: notes from Malek's field organization sent through MacGregor. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Malek to MacGregor RE: a comprehensive analysis of the Committee for the Re-election of the President's campaign activities up to the time of the memo. Planned workshop list and campaign chart attached. 11 pgs. [Subject: Campaign] [Memo], 9/22/1972
From Magruder to Mitchell RE: the former's thoughts on campaign polling results. Handwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/19/1972
From Magruder to MacGregor RE: analyzing the third wave of campaign polling. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 9/18/1972
From Magruder to Ehrlichman RE: issues with campaign materials in Texas. Handwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Lewis Dale to MacGregor outlining the use of campaign materials in Texas. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Dale to State Materials Chairmen RE: campaign button and bumper sticker orders. 1 pg. [Subject: Campaign] [Memo], 9/23/1972
From Strachan to Haldeman RE: problems with campaign materials. Handwritten notes added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
From Strachan to Haldeman RE: problems with campaign materials. Handwritten notes added by multiple unknown entities. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Dale to Malek and Magruder RE: campaign distribution center problems. Relevant order figures attached. 6 pgs. [Subject: Campaign] [Memo], 9/25/1972
From Dale to State Materials Chairmen RE: substitutions for ordered campaign materials. Relevant numeric figures attached. 12 pgs. [Subject: Campaign] [Memo], 9/23/1972
From Higby to Strachan RE: distribution of campaign materials in Texas. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/23/1972
From Joanou, through Magruder, to MacGregor RE: the script for a proposed televised campaign ad. Script attached. 3 pgs. [Subject: Campaign] [Memo], 9/25/1972
From Strachan to Haldeman RE: notes from Malek's field organization sent through MacGregor. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Malek to MacGregor RE: a comprehensive analysis of the Committee for the Re-election of the President's campaign activities up to the time of the memo. Planned workshop list and campaign chart attached. 11 pgs. [Subject: Campaign] [Memo], 9/22/1972
From Strachan to Haldeman RE: campaign notes from Malek's field organization. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Malek to MacGregor RE: a comprehensive analysis of the Committee for the Re-election of the President's campaign activities up to the time of the memo. Planned workshop list and campaign chart attached. 11 pgs. [Subject: Campaign] [Memo], 9/22/1972
From Strachan to Higby RE: attached information. 1 pg. [Subject: Campaign] [Memo], 9/26/1972
From Odle to Strachan RE: distributing campaign materials. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Magruder to MacGregor RE: the use of American flag pins in the campaign. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 9/15/1972
From Strachan to unknown RE: campaign thoughts from White House officials. Thoughts from Sears, Teeter, John McLaughlin, Cole, Price, Garment, and Chotiner on RN's "Campaign Swing" attached. 15 pgs. [Subject: Campaign] [Memo], 9/29/1972
From Rietz to Malek and Magruder RE: mock election results. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Rietz, through MacGregor, to Haldeman RE: young people and the election. 3 pgs. [Subject: Campaign] [Letter], 9/28/1972
Sunday Herald Traveler article titled "Mass. youth vote for Nixon." 4 pgs. [Subject: Campaign] [Newspaper], 9/17/1972
From Haldeman to Rietz requesting an analysis of support for RN among American youths. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Buchanan to Haldeman RE: thoughts for the final phase of the campaign and potential statements to use in the case of RN's re-election. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 9/19/1972
Table of political statistics charting Presidential elections from 1900 to 1968. 1 pg. [Subject: Campaign] [Other Document], no date
Action memo from Haldeman calling for political notes to be sent to MacGregor, Finch, and others. Note for Buchanan also included. 1 pg. [Subject: Campaign] [Memo], 9/18/1972
Political action memo generated by Haldeman RE: funding Senate elections in certain states. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
Action memo generated by Haldeman RE: using Winthrop Rockefeller to remove Babbit from a political race in Arkansas. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
Scholar Source Context
Document identity
localId
26146048
label
WHSF: Contested, 38-3
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26146048
sourceUrl
contentType
document
title
WHSF: Contested, 38-3
description
This file contains:
From Strachan to Haldeman RE: celebrities in the presidential campaign. 1 pg. [Subject: Campaign] [Memo], 9/20/1972
From Raymond Caldiero of the Committee for the Re-election of the President to the editor of Newsweek RE: the publication's perceived Democratic bias and use of celebrities to support its points. 2 pgs. [Subject: Campaign] [Letter], 9/20/1972
From Caldiero, through Magruder, to MacGregor RE: celebrities and their roles in RN's 1972 campaign. 11 pgs. [Subject: Campaign] [Memo], 9/12/1972
From Dent to MacGregor RE: campaign recommendations from Lionel Hampton. 1 pg. [Subject: Campaign] [Memo], 8/16/1972
From Rita E. Hauser to Dent RE: Lionel Hampton and a "Strike Up the Band for Nixon" tour. Budget information attached. 4 pgs. [Subject: Campaign] [Letter], 8/3/1972
List of celebrity campaign events in August 1972. 1 pg. [Subject: Campaign] [Other Document], no date
News release from the Committee for the Reelection of the President RE: a "Celebrities for the President" press conference. 2 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: the use of Ed Nixon's signature on a fundraising letter for Senator Tower. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
From Morgan to Magruder RE: Tower's request for a campaign letter from RN. Handwritten notes added by Haldeman. Suggested draft of letter attached. 2 pgs. [Subject: Campaign] [Memo], 9/18/1972
From Strachan to Haldeman RE: the use of Ed Nixon's signature on a fundraising letter for Senator Tower. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
Copy of memo from Morgan to Magruder RE: Tower's request for a campaign letter from RN with Haldeman's handwritten notes. Suggested draft of letter attached. 2 pgs. [Subject: Campaign] [Memo], 9/18/1972
From Robert Reisner to Strachan RE: MacGregor's thoughts on a letter from RN for the Tower campaign. 1 pg. [Subject: Campaign] [Memo], 9/27/1972
From Morgan to Magruder RE: a letter from RN for Senator Tower's campaign. Handwritten notes added by unknown. Draft of letter attached. 2 pgs. [Subject: Campaign] [Memo], 9/18/1972
From Ken Rietz, through MacGregor, to Haldeman RE: courting the youth vote. Relevant newspaper article attached. 4 pgs. [Subject: Campaign] [Memo], 9/28/1972
From Haldeman to Rietz requesting an analysis of support for RN among American youths. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Joanou, through Magruder, to MacGregor RE: the script for a proposed televised campaign ad. Script attached. 3 pgs. [Subject: Campaign] [Memo], 9/25/1972
From Strachan to Haldeman RE: notes from Malek's field organization sent through MacGregor. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Malek to MacGregor RE: a comprehensive analysis of the Committee for the Re-election of the President's campaign activities up to the time of the memo. Planned workshop list and campaign chart attached. 11 pgs. [Subject: Campaign] [Memo], 9/22/1972
From Magruder to Mitchell RE: the former's thoughts on campaign polling results. Handwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/19/1972
From Magruder to MacGregor RE: analyzing the third wave of campaign polling. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 9/18/1972
From Magruder to Ehrlichman RE: issues with campaign materials in Texas. Handwritten note added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Lewis Dale to MacGregor outlining the use of campaign materials in Texas. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Dale to State Materials Chairmen RE: campaign button and bumper sticker orders. 1 pg. [Subject: Campaign] [Memo], 9/23/1972
From Strachan to Haldeman RE: problems with campaign materials. Handwritten notes added by Haldeman. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
From Strachan to Haldeman RE: problems with campaign materials. Handwritten notes added by multiple unknown entities. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Dale to Malek and Magruder RE: campaign distribution center problems. Relevant order figures attached. 6 pgs. [Subject: Campaign] [Memo], 9/25/1972
From Dale to State Materials Chairmen RE: substitutions for ordered campaign materials. Relevant numeric figures attached. 12 pgs. [Subject: Campaign] [Memo], 9/23/1972
From Higby to Strachan RE: distribution of campaign materials in Texas. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/23/1972
From Joanou, through Magruder, to MacGregor RE: the script for a proposed televised campaign ad. Script attached. 3 pgs. [Subject: Campaign] [Memo], 9/25/1972
From Strachan to Haldeman RE: notes from Malek's field organization sent through MacGregor. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Malek to MacGregor RE: a comprehensive analysis of the Committee for the Re-election of the President's campaign activities up to the time of the memo. Planned workshop list and campaign chart attached. 11 pgs. [Subject: Campaign] [Memo], 9/22/1972
From Strachan to Haldeman RE: campaign notes from Malek's field organization. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Malek to MacGregor RE: a comprehensive analysis of the Committee for the Re-election of the President's campaign activities up to the time of the memo. Planned workshop list and campaign chart attached. 11 pgs. [Subject: Campaign] [Memo], 9/22/1972
From Strachan to Higby RE: attached information. 1 pg. [Subject: Campaign] [Memo], 9/26/1972
From Odle to Strachan RE: distributing campaign materials. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Magruder to MacGregor RE: the use of American flag pins in the campaign. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 9/15/1972
From Strachan to unknown RE: campaign thoughts from White House officials. Thoughts from Sears, Teeter, John McLaughlin, Cole, Price, Garment, and Chotiner on RN's "Campaign Swing" attached. 15 pgs. [Subject: Campaign] [Memo], 9/29/1972
From Rietz to Malek and Magruder RE: mock election results. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Rietz, through MacGregor, to Haldeman RE: young people and the election. 3 pgs. [Subject: Campaign] [Letter], 9/28/1972
Sunday Herald Traveler article titled "Mass. youth vote for Nixon." 4 pgs. [Subject: Campaign] [Newspaper], 9/17/1972
From Haldeman to Rietz requesting an analysis of support for RN among American youths. 1 pg. [Subject: Campaign] [Memo], 9/25/1972
From Buchanan to Haldeman RE: thoughts for the final phase of the campaign and potential statements to use in the case of RN's re-election. Handwritten notes added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 9/19/1972
Table of political statistics charting Presidential elections from 1900 to 1968. 1 pg. [Subject: Campaign] [Other Document], no date
Action memo from Haldeman calling for political notes to be sent to MacGregor, Finch, and others. Note for Buchanan also included. 1 pg. [Subject: Campaign] [Memo], 9/18/1972
Political action memo generated by Haldeman RE: funding Senate elections in certain states. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
Action memo generated by Haldeman RE: using Winthrop Rockefeller to remove Babbit from a political race in Arkansas. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26146048
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
e3957bad218a813e
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
3
9/20/1972
Campaign
Memo
From Strachan to Haldeman RE: celebrities
in the presidential campaign. 1 pg.
38
3
9/20/1972
Campaign
Letter
From Raymond Caldiero of the Committee
for the Re-election of the President to the
editor of Newsweek RE: the publication's
perceived Democratic bias and use of
celebrities to support its points. 2 pgs.
38
3
9/12/1972
Campaign
Memo
From Caldiero, through Magruder, to
MacGregor RE: celebrities and their roles in
RN's 1972 campaign. 11 pgs.
38
3
8/16/1972
Campaign
Memo
From Dent to MacGregor RE: campaign
recommendations from Lionel Hampton. 1
pg.
Monday, December 19, 2011
Page 1 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
3
8/3/1972
Campaign
Letter
From Rita E. Hauser to Dent RE: Lionel
Hampton and a "Strike Up the Band for
Nixon" tour. Budget information attached. 4
pgs.
38
3
Campaign
Other Document
List of celebrity campaign events in August
1972. 1 pg.
38
3
Campaign
Other Document
News release from the Committee for the Re-
election of the President RE: a "Celebrities
for the President" press conference. 2 pgs.
38
3
9/28/1972
Campaign
Memo
From Strachan to Haldeman RE: the use of
Ed Nixon's signature on a fundraising letter
for Senator Tower. 1 pg.
38
3
9/18/1972
Campaign
Memo
From Morgan to Magruder RE: Tower's
request for a campaign letter from RN.
Handwritten notes added by Haldeman.
Suggested draft of letter attached. 2 pgs.
Monday, December 19, 2011
Page 2 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
3
9/28/1972
Campaign
Memo
From Strachan to Haldeman RE: the use of
Ed Nixon's signature on a fundraising letter
for Senator Tower. 1 pg.
38
3
9/18/1972
Campaign
Memo
Copy of memo from Morgan to Magruder
RE: Tower's request for a campaign letter
from RN with Haldeman's handwritten
notes. Suggested draft of letter attached. 2
pgs.
38
3
9/27/1972
Campaign
Memo
From Robert Reisner to Strachan RE:
MacGregor's thoughts on a letter from RN
for the Tower campaign. 1 pg.
38
3
9/18/1972
Campaign
Memo
From Morgan to Magruder RE: a letter from
RN for Senator Tower's campaign.
Handwritten notes added by unknown. Draft
of letter attached. 2 pgs.
38
3
9/28/1972
Campaign
Memo
From Ken Rietz, through MacGregor, to
Haldeman RE: courting the youth vote.
Relevant newspaper article attached. 4 pgs.
Monday, December 19, 2011
Page 3 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
3
9/25/1972
Campaign
Memo
From Haldeman to Rietz requesting an
analysis of support for RN among American
youths. 1 pg.
38
3
9/25/1972
Campaign
Memo
From Joanou, through Magruder, to
MacGregor RE: the script for a proposed
televised campaign ad. Script attached. 3
pgs.
38
3
9/26/1972
Campaign
Memo
From Strachan to Haldeman RE: notes from
Malek's field organization sent through
MacGregor. 2 pgs.
38
3
9/22/1972
Campaign
Memo
From Malek to MacGregor RE: a
comprehensive analysis of the Committee for
the Re-election of the President's campaign
activities up to the time of the memo.
Planned workshop list and campaign chart
attached. 11 pgs.
38
3
9/19/1972
Campaign
Memo
From Magruder to Mitchell RE: the former's
thoughts on campaign polling results.
Handwritten note added by Haldeman. 1 pg.
Monday, December 19, 2011
Page 4 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
3
9/18/1972
Campaign
Memo
From Magruder to MacGregor RE: analyzing
the third wave of campaign polling.
Handwritten notes added by Haldeman. 2 pgs.
38
3
9/25/1972
Campaign
Memo
From Magruder to Ehrlichman RE: issues
with campaign materials in Texas.
Handwritten note added by Haldeman. 1 pg.
38
3
9/25/1972
Campaign
Memo
From Lewis Dale to MacGregor outlining the
use of campaign materials in Texas. 1 pg.
38
3
9/23/1972
Campaign
Memo
From Dale to State Materials Chairmen RE:
campaign button and bumper sticker orders.
1 pg.
38
3
9/28/1972
Campaign
Memo
From Strachan to Haldeman RE: problems
with campaign materials. Handwritten notes
added by Haldeman. 1 pg.
Monday, December 19, 2011
Page 5 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
3
9/26/1972
Campaign
Memo
From Strachan to Haldeman RE: problems
with campaign materials. Handwritten notes
added by multiple unknown entities. 2 pgs.
38
3
9/25/1972
Campaign
Memo
From Dale to Malek and Magruder RE:
campaign distribution center problems.
Relevant order figures attached. 6 pgs.
38
3
9/23/1972
Campaign
Memo
From Dale to State Materials Chairmen RE:
substitutions for ordered campaign
materials. Relevant numeric figures
attached. 12 pgs.
38
3
9/23/1972
Campaign
Memo
From Higby to Strachan RE: distribution of
campaign materials in Texas. Handwritten
notes added by unknown. 1 pg.
38
3
9/25/1972
Campaign
Memo
From Joanou, through Magruder, to
MacGregor RE: the script for a proposed
televised campaign ad. Script attached. 3
pgs.
Monday, December 19, 2011
Page 6 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
3
9/26/1972
Campaign
Memo
From Strachan to Haldeman RE: notes from
Malek's field organization sent through
MacGregor. 2 pgs.
38
3
9/22/1972
Campaign
Memo
From Malek to MacGregor RE: a
comprehensive analysis of the Committee for
the Re-election of the President's campaign
activities up to the time of the memo.
Planned workshop list and campaign chart
attached. 11 pgs.
38
3
9/26/1972
Campaign
Memo
From Strachan to Haldeman RE: campaign
notes from Malek's field organization.
Handwritten notes added by Haldeman. 2 pgs.
38
3
9/22/1972
Campaign
Memo
From Malek to MacGregor RE: a
comprehensive analysis of the Committee for
the Re-election of the President's campaign
activities up to the time of the memo.
Planned workshop list and campaign chart
attached. 11 pgs.
38
3
9/26/1972
Campaign
Memo
From Strachan to Higby RE: attached
information. 1 pg.
Monday, December 19, 2011
Page 7 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
3
9/25/1972
Campaign
Memo
From Odle to Strachan RE: distributing
campaign materials. Handwritten notes
added by unknown. 1 pg.
38
3
9/15/1972
Campaign
Memo
From Magruder to MacGregor RE: the use of
American flag pins in the campaign.
Handwritten notes added by Haldeman. 2 pgs.
38
3
9/29/1972
Campaign
Memo
From Strachan to unknown RE: campaign
thoughts from White House officials.
Thoughts from Sears, Teeter, John
McLaughlin, Cole, Price, Garment, and
Chotiner on RN's "Campaign Swing"
attached. 15 pgs.
38
3
9/25/1972
Campaign
Memo
From Rietz to Malek and Magruder RE:
mock election results. 1 pg.
38
3
9/28/1972
Campaign
Letter
From Rietz, through MacGregor, to
Haldeman RE: young people and the
election. 3 pgs.
Monday, December 19, 2011
Page 8 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
3
9/17/1972
Campaign
Newspaper
"Sunday Herald Traveler" article titled
"Mass. youth vote for Nixon." 4 pgs.
38
3
9/25/1972
Campaign
Memo
From Haldeman to Rietz requesting an
analysis of support for RN among American
youths. 1 pg.
38
3
9/19/1972
Campaign
Memo
From Buchanan to Haldeman RE: thoughts
for the final phase of the campaign and
potential statements to use in the case of
RN's re-election. Handwritten notes added
by Haldeman. 2 pgs.
38
3
>
Campaign
Other Document
Table of political statistics charting
Presidential elections from 1900 to 1968. 1
pg.
38
3
9/18/1972
Campaign
Memo
"Action memo" from Haldeman calling for
political notes to be sent to MacGregor,
Finch, and others. Note for Buchanan also
included. 1 pg.
Monday, December 19, 2011
Page 9 of 10
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
3
9/12/1972
Campaign
Memo
Political action memo generated by
Haldeman RE: funding Senate elections in
certain states. 1 pg.
38
3
9/11/1972
Campaign
Memo
"Action memo" generated by Haldeman RE:
using Winthrop Rockefeller to remove
Babbit from a political race in Arkansas. 1
pg.
Monday, December 19, 2011
Page 10 of 10
THE WHITE HOUSE
WASHINGTON
Date:
9/20
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Ray Caldiero's updated Celebrity
Report is attached as well as
a letter he sent today to
Newsweek, responding to their
Shirley MacLaine article.
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 20, 1972
Editor
Newsweek, Inc.
444 Madison Avenue
New York, New York 10022
Dear Sir:
Newsweek's reputation for reporting heavily weighted in favor
of Democratic candidates, no matter how radical or incompetent,
was enhanced by your feature article on celebrities in politics
in the September 25 issue.
While I sincerely appreciate the small coverage you were able
to give to the celebrities supporting President Nixon for re-
election, I honestly feel that your decision to focus on Shirley
MacLaine and the celebrities backing Senator McGovern gave a
most unfair impression to your readers.
Contrary to the distorted impression you were striving to leave
with your readership, Shirley MacLaine is not the best example
of entertainers who give their time and talents to political
candidates and issues. I submit that she is less credible than
James Stewart, less charismatic than John Wayne, older than Pam
Powell, and less entertaining than Bob Hope. She is also less
experienced than all three of these men who had the courage of
their convictions long before Shirley MacLaine discovered the
publicity potential of supporting radical candidates like George
McGovern.
extreme
Likewise, the noted actor, Charlton Heston, who is supporting a
Republican President this year for the first time, would have
been a far better choice as an illustration of celebrities in
politics than Ms. MacLaine. Like the other distinguished actors
I mention, Mr. Heston was courageously speaking out for his
beliefs quite some time before Ms. MacLaine discovered the joys
of radicalism.
Page 2
The fact is that a great many celebrities and entertainers have
come forward to declare their support of the President---so
many that we have recently formed a new division within our
campaign. The division is known as "Performers for the President"
and features talented young people of the caliber of Karen and
Richard Carpenter, Allen Osmond (of the Osmond Brothers), Solomon
Burke, The Frigid Pink, and the Mike Curb Congregation. This
new group, plus many others, will provide entertainment suitable
for rallies for young people. Newsweek knew about this activity,
yet chose to ignore it and instead emphasized a so-called division
of Camilies by generation, a division in which the young people
always support Senator McGovern.
In addition, Newsweek published 14 pictures, including the cover,
in connection with this article: Ten of them on McGovern
supporters, four on Nixon supporters. You can't seriously believe
that this represents a true ratio of celebrity support.
Newsweek's "oversights" cannot be explained away by any lack of
cooperation on the part of "Celebrities for the President". On
the contrary, the celebrities staff responded to every request
for assistance and the celebrities who have joined our effort
on behalf of Richard Nixon made themselves readily available to
Newsweek while the article was in preparation. Indeed, hours of
their time were consumed by interviews in Miami Beach interviews
which you largely and conveniently ignored.
I am, quite frankly, shocked by your attempt to revive the faltering
McGovern candidacy with this puff piece on another radical millionaire
backing the Praire Populist. Neither I nor your readers, however,
should have been surprised. In light of Newsweek's well-known
bias, it is surprising only that its editors did not choose to
feature our modern day Hanoi Hannah--Ms. Jane Fonda--as the shining
example of entertainers active in politics.
Raymond Caldiero
Director
Celebrities for the President
Committee for the Re-election of the President
ORANDUM
September 12, 1972
MEMORANDUM FOR THE HONORABLE CLARK MAC GREGOR
THROUGH:
MR. JEB MAGRUDER
FROM:
MR. RAYMOND CALDIERO
SUBJECT:
Celebrity/American Music Undate
As requested, the following represents the current status of the
Celebrity/American Music Division, with a complete update on our
activities.
CURRENT STATUS
At the present time we have 193 committed celebrities from our
Hollywood office, 32 from our New York office, and 57 celebrities
from our American Music Celebrity division in Nashville, Tennessee.
This number represents a substantial increase from our July update
which is the result of a continuing recruitment campaign within all
of our celebrity offices.
ORGANIZATION
LOS ANGELES
Additional volunteers have been recruited to work
with Patti Schrager and Sue Taurog to aid in the
scheduling of our celebrities and to prepare for
the "crunch" prior to the election. These volunteers
all have entertainment backgrounds and are well
versed in the celebrity operation. One of the gals
is the secretary to Johnny Mathis! Mr. Johnny Grant
is still working very close with our LA office in
the recruitment, advancing and rally emcee area.
NASEVILLE
Harry Warner, our American Music Director, has a
good rapport with the Country and Western types
and is recruiting new artists and eduling them
into events as requests are made. We had a very
successful reception in Nashville for our committed
celebrities with Mr. Runsfeld and Senator Brock
that was a major influence in motivating our
Country and Western Group.
ORGANIZATION, cont.
NEW YORK
With the appointment of Mr. Dave Brown, former
Vice President of Warner Brothers, as Executive
Director of our New York operation we have in-
stilled &- bit of "new life" into our "old fash-
ioned" New York celebrity list. Dave has
recruited a few younger types from stage and
theater with more to come.
IDEAS AND PROGRAMS BEING IMPLEMENTED
(A) CELEBRITY BRIEFING BOOKS - Detailed information on the
President's accomplishments, stands on issues, etc. has
been sent to all of our offices for personal distribution
to our celebrities. Also, the 1972 CAMPAIGN FACTBOOK has
been sent to all of more active celebrities and is also
available in all of our celebrity offices. We had ordered
special attache cases for our Celebrity briefing data from
the November Group with "Celebrities for the President"
logo six weeks ago. Due to an unfortunate foul-up we still
have not received these cases but do expect them within one
week.
(B) CELEBRITY SCHEDULES - All of our committed celebrities have
been contacted for their schedules and a time commitment
through November 7th.
(C) CELEBRITY MEDIA PLAN - With the celebrity schedules on hand
we have been implementing a media plan for all of our
celebrities utilizing television, radio, talk shows, news-
paper interviews, etc. The media plan is working now with
those celebrities scheduled for specific events.
(D) CELEBRITY TELEVISION SPECIAL - T.V. Special White House
approved and scheduled for August 20, 1972. As you are well
aware it was postponed with no specific date. I am still
very much in favor of doing a T.V. special and would recommend
for the later part of October. I honestly feel this will have
a major influence on the last minute unsecured vote. The main
theme should be to show massive support for the President from
all areas of the entertainment industry, utilizing film and
live entertainment.
(E) RADIO AND T.V: SPOTS - Received approval from the November
Group to film a T.V. and radio spot that would be aimed at
the volunteer effort. Chad Everett from Medical Center had
agreed to film this commercial but it has since been cancelled.
I have proposed to Bill Taylor the possibility of utilizing
Chad Everett, Sammy Davis, Jr. , and Charlton Heston in three
separate T.V. and radio commercials. They would all have
different scripts, but they would all be speaking in their
own vay on the Prevident' necord and "why" they are voting
(L) Cont.
for the President. We now have completed scripts and are waiting
for approval to 30 ahead with production of these commercials.
(F) SPECIAL CAMPAIGN SHOW - Utilizing the "Tonight Show", "Dick Cavett",
'Merv Griffin", and "Mike Douglas" in a celebrity debate with our
celebrities versus McGovern celebrities.
Johnny Carson - Turned down
Dick Cavett - Thinking about it, will advise
Merv Griffin - OK
Mike Douglas - OK. Also have scheduled Zsa Zsa
Gabor as a co-host with Mike Douglas
the week of September 24, 1972. I
may be able to schedule a heavy
surrogate one day with Zsa Zsa.
(G) RECRUITMENT CAMPAIGN FOR HUMPHREY AND MUSKIE CELEBRITIES - This went
into effect immediately after the Democratic National Convention. We
have received the endorsement of Danny Thomas, Milton Berle, Jimmy
Durante, Robert Wagner, Eva Gabor, Debbie Reynolds, Morey Amsterdam,
and we expect more in the near future.
(H) COUNTRY AND WESTERN SHOW -- Idea Stage
(I) MAJOR CELEBRITY FUNDRAISERS - We are planning three major celebrity
fundraisers:
September 17, 1972 - Nixon Boat Parade
Newport Beach, California
October 5, 1972 - Sacramento, California
October 9, 1972 - Anaheim Convention Center
Also, we are in the process of scheduling our celebrities in the
various cities for the September 26th Victory '72 Dinners.
(J) CELEBRITY GOLF TOURNAMENT - Idea Stage
(K) REPUBLTCAN NATIONAL CONVENTION - (See supplement on specific details
of colebrity participation.)
(L) CERMINITIES AT LOS ANGELES AIRPORT - Plans are underway to use our
celebrities at LAX to pass out bumper stickers, buttons, and issue
date on the President to arriving and departing passengers.
(M) SAN CLEMENTH PARTY - Huge success thanks. Great press coverage
in All mujor Expect many additional celebrities to be
recruited fro this effort as well as the fantastic motivational
angests. V. contened with our pr sent committed celebrities.
CELEBRITY CONVENTION PARTICIPATION
LYNN ANDERSON:
Convention Program - Monday, August 21, 1972 1:00 PM
Participation: National Anthem
PAT BOONE:
Gonvention Program -- Tuesday, August 22, 1972 1:00 PM
Participation:
Introduction of Color Unit with Shirley Boone
Introduced 18 year old daughter Cherry who
led the Pledge of Allegiance
Joined by daughters Debby and Lindy, and the
entire family sang the National Anthem
Additional Activities: Co-marrated Republican National Committee
Women of Achievement Brunch with
Mrs. Sammy Davis, Jr.
LITA BARON:
Participation:
State Caucus teams, including Spanish Caucus
"Celebrities For The President" press conference
Nixon-Navy pass by
Presidential Airport Arrival Program
Republican National Committee Heritage Groups
Gala
Attended:
Convention sessions as a guest in the Celebrity
Box
1972 Republican Convention Gala
Committee for the Re-election of the President
Reception for women volunteers
Elmer Bobst Reception
Senior Delegate Reception
GARY COLLINS:
Attended:
First Family and Vice Presidential Airport
Arrival Caremonies
W. Clement Stone Reception for Illinois Dele-
gation and addressed the Delegation
Committee for the Re-election of the President
Reception for women volunteers
DENNIS COLE:
Participation:
"Celebrities for the President" press conference
Nixon-Navy pass by
State Caucus teams
Attended:
First Family and Vice Presidential Airport
Arrival Ceremony
Celebrity Convention Participation
2
MENNTS COLE, cent:
W. Clement Scone Reception for Illinois
Delegation and addressed the Delegation
Elmer Dobst Reception
Committee for the Re-election of the
President Reception for women volunteers
Youth Appreciation Dinner
Nomination Rally
Victory Party
Convention session as a guest in the
Celebrity Box
SAMMY DAVIS, JR:
Participation:
NBC "Today Show" August 22, 1972
Encee and performer at Nomination Rally,
Miami Marine Stadium
Filled in for Pat Boone as co-narrator
at Republican National Committee Women
of Achievement Brunch due to show run-
ning late and Pat Boone scheduled for
participation in Convention Session
Attended:
Convention session as a guest in the
Presidential Box
MRS. SAMMY DAVIS, JR:
Participation:
Co-narmated Republican National Committee
Women of Achievement Brunch with Pat
Boone and Sammy Davis, Jr.
Attended:
Nomination Rally at Miami Marine Stadium
Convention session as guest in Presiden-
tial Box
ETHEL ENNIS:
Convention Program -- Wednesday, August 23, 1972 7:30 PM
Participation: National Anthem.
Attended:
Convention session as a guest in the
Vice Presidential Box
CHAD EVERETT:
Convention Program ---- Monday, August 21, 1972 1:00 PM
Participation: Introduction of Color Unit
Introduction of Pledge of Allegiance
Introduction of Invocation
Additional Activities: Perticipated in First Family and
Vice Presidential Airport
Arrival Program
Participated in "Colebrindes for
the President" press comference
Attended W. Clement Stone
for Illinois DEL ation
addressed the Do. main.
CHAD EVERETT, cont:
Attended Youth Appreciation Dinner
Convention Session as a guest in the
Celebrity box
GLENN FORD:
Convention Program ---- Monday, August 21, 1972 8:30 PM
Participation:
Introduction of Color Unit
Introduction of Pledge of Allegiance
Introduction of Invocation
Additional Activities: Participated in "Celebrities for
the President press conference
Attended W. Clement Stone Recep-
tion for Illinois Delegation
and addressed the Delegation
Convention session as a guest in
the Presidential Box
KATHY GARVER:
Participation:
"Celebrities for the President" press
conference
Nixon-Navy pass by
State Caucus teams
Attended:
First Family and Vice Presidential Airport
Arrival Caremonies
W. Clement Stone Reception for Illinois
Delegation and addressed the Delegation
Elmer Bobst Reception
Committee for the Re-election of the
President Reception for women volunteers
Youth Appreciation Dinner
Nomination Rally
Victory Party
Convention session as a guest in the
Presidential Box
Convention session as a guest in the Cele-
brity Box
BOBBY COLDSBORO:
Participation:
Performer at the Nomination Rally, Miami
Marine Stadium
Performer at the Victory Party
JOHNNY GRANT:
Participation:
Enceed the First Family and Vice Presiden-
tial Airport Arrival Ceremonies
Emeeed the Presidential Airport Arrival
Program
"Ethnic Salute to the President"
State Cuucus titlems
lebrity Convention Participation
4
HNNY GRANT, cont: Attended:
W. Clement Stone Reception for Illinois
Delegation and addressed the Delegation
Convention session as a guest in the Colebrity
Box
Convention session as a guest in the Vice
Presidential Box
JONEL HAMPTON:
Participation: Floor demonstration, fourth session of the
Convention
Republican National Committee Heritage Groups
Gala
CHARLTON HESTON:
Convention Program -- Wednesday, August 23, 1972 7:30 PM
Participation: Special segment on POW's
Lead all in the Pledge of Allegiance
(very moving segment of the Convention)
Introduced Ethel Ennis who sang the National
Anthem
Additional Activities: Nixon-Navy pass by
Attended Convention session as a
guest in the Presidential Box
ART LINKLETTER:
Participation: Emceed 1972 Republican Convention Gala
Emceed "See How She Runs" Breakfast honor-
ing women candidates, sponsored by the
National Federation of Republican Women
RUTA LEE:
Participation:
Presidential Airport Arrival
First Family and Vice Presidential Airport
Arrival
State Caucus Teams
Attended:
Committee for the Re-election of the President
Reception for women volunteers
Senior Delegates Reception
1972 Republican Convention Gala
Republican National Committee Heritage
Groups Gala
Elmer Bobst Reception
Nixon-Navy pass by
W. Clement Stone Reception for Illinois
Delegation and addressed Delegation
Convention session as guest in Celebrity Box
Celebrity Convention Participation
5
STATUSY LIVINGSTON:
Perticipation:
Presidental Airport Arrival
First Family and Vice Presidental Airport Arrival
Activities at the Young Voters for the President
"Holding Area"
W. Clement Stone Reception for Illinois Delegation
and addressed Delegation
Committee for the Re-Election of the President
Reception for Women Volunteers
Youth Appreciation Dinner
Nomination Rally
Convention Session as a. guest in the Celebrity Box
ETHEL MERMAN:
Convention Program -- Tuesday, August 22, 1972 8:30 PM
Participation: National Anthem
Additional Activities: Presidential Airport Arrival Program
"Celebrities for the President" press
Conference
Attended:
Committee for the Re-Election of the President
Reception for women volunteers
Senior Delegate Reception
W. Clement Stone Reception for Illinois Delegation
and addressed the Delegation
Convention session as a guest in the Presidential
Box
Convention Session as a guest in the Celebrity Box
MARY ANN MOBLEY:
Participation:
Presidential Airport Arrival Program
State Caucus. Teams
"Celebrities for the President" Press Conference
First Family and Vice Presidential Airport Arrival
Nixon-Navy pass by
Attended:
1972 Republican Convention Gala
Elmer Bobst Reception
Convention session as a guest in Presidential Box
Convention session as a guest in Celebrity Box
W. Clement Stone Reception for Illinois Delegation
and addressed Delegation
Committee for the Re-Election of the President
Reception for Women Volunteers
ED NELSON:
Participation:
Enceed Presidential Airport Arrival Program
Nixon Navy pass by
Attended:
Elmer Bobst Reception
Convention session as a guest in Celebrity Box
Convention session as guest in Vice Presidential Box
/
MICREY NEWDERY:
Participation:
Performer at the Nomination Rally, Miami Mazine
Stadium
Performer at Victory Party
JIMMY STEWART:
Convention Program -- Monday, August 21, 1972 8:30 PM
Participation: Narrated film on First Lady (prior to Convention)
Introduced film on First Lady (live)
Introduced Mrs. Nixon
Additional Activities:
"Celebrities for the President" Press
Conference
First Family and Vice Presidential Airport
Arrivals
NBC "Today Show", August 21, 1972
Attended:
W. Clement Stone Reception for Illinois Delegation
and addressed Delegation
JOHN WAYNE:
Convention Program -- Monday, August 21, 1972 8:30 PM
Participation: Introduction of Documentary Film on President
Additional Activities: Illinois Caucus Team
Presidential Airport Arrival Ceremonies
"Celebrities for the President" Press
Conference
Attended:
1972 Republican Convention Gala
Convention session as a guest in Presidential Box
Convention session as guest in Vice Presidential Don
MTKL CURD AND THE MIKE CURD
CONGREGATION:
Convention Program -- Monday, August 21, 1972
Participation: National Anthem
Additional Activities: Main entertainment 1972 Republican Conventi.
Gala
Performer at Nomination Rally
Recorded "Nixon Now" and "More than Ever"
on MGM records
MIXE VINER:
Participation:
Instrumental in producing and arranging the
Nomination Rally and Victory Party
Assisted in production of "Nixon Now" and "More
Than Ever" Campaign Songs
ADDITIONAL DATA
- Samay Davis, Jr. still working actively on Flip Wilson and
Steve McQueen
- Alfred Hitchcock sent letter to Taft Schreiber along with
$500 check in support of the President, even though he cannot be
visable.
- Sonny and Cher are aboard and may be willing to appear at the
Los Angeles dinner on September 27, 1972.
- The Carpenters have given their support to the President. I'll
be working with Bill Caurruthers and Mark Goode on a proper plan
for utilizing the Carpenters.
- NEWSWEEK Magazine on Monday, September 18, 1972 will be doing a
cover story on the celebrity operations in both camps.
FUTURES
(A) Three special youth events patterned after the Miami Marine Stadium
Nomination Rally with Sammy Davis, Jr. will be programmed in Los
Angeles, Chicago, and New York during the month of October. I will
be meeting with Mike Viner next week to finalize the entertainment
for the shows. We chose Mike to produce these shows for us due
to his successful efforts in Miami.
(B) A rock and roll revival show tour of six cities to spotlight the
involvement of youth in our campaign. The tour is désigned to
run the first week in October in the following cities:
October 1 - Milwaukee
October 2 - Chicago area
October 3 - Cleveland
October 4 -- Buffalo
October 5 -- Pittsburgh
October 6 - Washington, D.C. area
Performers who have agreed to donate their talent are:
The Five Satins
The Coasters
Danny and the Juniors
Bobby Lewis
Johnny Thunder
Gary and the U.S. Bonds
ont.
(c) In order to motivate our New York celebrities I feel we should
have a cocktail party-reception showing our sincere interest
in their compaign involvement. Most of our New York types were
unable to make the trip to the Western White House due to the
distance. I suggest a party hosted by Mr. MacGregor within the
next few weeks.
(D) Celebrities will be actively working in major cities throughout
the U.S. for national "Kick-Off" canvas on Saturday, September
16, 1972. Their participation will involve attracting a large
number of volunteers to come to our Storefront Headquarters and
join in the Canvas, and to personally participate in the canvas.
(E) Lionel Hampton "Strike Up The Band For Nixon" Southern Tour.
(See attachement)
In speaking with Mr. Hampton in detail about this proposal,
I can assure you we will be able to cut 40% from his proposed
figure. Total cost should be around $6,000.00 per week.
August 16, 1972
MEMORANDUM FOR:
CLARK MACGREGOR
currit
(2.)
FROM:
HARRY S. DENT
HSD
I am attaching material from Rita Hauser on the subject
that Lionel Hampton and I discussed previously. I think,
based on what I saw Hampton do in Miami, that his proposal
is a good one. I do not think that he should be
dispatched by the President, and I think we should do
some hard negotiating on the budget. Also, I don't think
we need the involvement by the governors of the states.
However, I would like to recommend that some consideration
be given to putting Hampton on a tour.
1701 AVENUE, N.W., WASHINGTON, D.C. 20000 (202) 030-09.0
August 3, 1972
The Honorable Harry Dent
The White House
Washington, D. C.
Dear Harry:
Lionel Hampton is very interested to do a
Southern "Strike Up the Band for Nixon" tour.
He tells me he has talked to you about it.
Several of the Southern state chairmen, as
listed on the attached paper, have expressed great
interest in this.
I am enclosing that which Hamp gave me and
a weekly budget. He is prepared to do this for
eight weeks but it may be advisable to cut it down
somewhat for financial reasons.
Whatever your decision on this, I would appre-
ciate you or someone else getting in touch with
Hamp He feels somewhat neglected beving come JP
with numerous excellent suggestions and gentinguno
response to them He is too good a person and too
loyal a man for Nixon to be treated so lightly.
As you know, the President is also very keen on
Hamp
Please let me know what you decide on this so
I can hold llamp down in the meanwhile.
With best wishes.
Sincerely,
Pita
Rice E. llauger
LIONEL HAMPSON
STRIKES to THE BAND
FOR NEXON
Leave from Washington, D.C., dispatched by President Mixon,
use Press and T.V. Arrive for example, Virginia, received
by Governory and other State officials, they give Hamp
key to the State, wind up each State with a main evening
affair (Rally) Then on to next State, same routine.
Program -- Band with singers and dancer
Hand out campaign material and
presentation of speakers -- show,
one hour
Factories at lunch time -- Monday thru Friday
Shopping Centers on Saturday
University Campuses evenings
(could have torch lite affairs on Campuses)
All Main Events in evening
(could have motorcade to Rally area)
Teenage Party could be sponsored by Young Republicans
LIONEL HAMPTON
STRIKES UP THE BAND
FOR NIXON
Tentative weekly budget
1
Dancer
$300.00
2. Singers
$600.00
10 Musicians
$3,000.00
Staff
$750.00
Company Manager
$350.00
2
Advance Men @$400.00
$300.0
(Publicity-Gen.Radio-
Television)
Lionel Hampton
$1,050.00
($150.00 day)
Expenses-Living, food,
$2,500.00
etc
Bus
Appear. $10,000.00 a week onesation.
Follow
Mr. James H. Boyce, President
Boyce Machinery Corporation
7655 Boyce Drive
Baton Rouge, Louisiana
Mr. C. Konneth Powell, Attorney
Powell, Atria and Smith
2231 Devine Street
Columbia, South Carolina 29205
Mr. L.E. Thomas
State Chairman Member for Florida
Republican National Committee
Post Office Box 490
Panama City, Florida 32401
Mr. Robert Keys
Assistant For Community Relations
Office of the Governor
State Capitol
Sacramento, California 95314
Mr. Robert J. Shaw
State Chairman Member for Georgia
Republican National Committee
1819 Peachtree Road N.E. Suite 30%
Atlanta, Georgia 30309
Mr. Carl J. Taylor, President
Taylor-Morchant Construction Company
Post Office Box 13521 Commerce Park
Columbia, South Carolina 20201
asks Himp to stay w/Hine
CHARBRITY EVENTS-AUGUST 1972
August 5th
Johnny Grant; San Diego, California
Older American Luncheon
August 5th
Ruta Lee; Los Feliz, California
GOP Candidate Showcase
August 7th
John Wayne, Edgar Bergen, and Ray Bolger;
Los Angeles, Colifornia
Orange County CRP Fundraiser
August 8th
John Payne and Stan Livingston; San Diego, Calif.
Republican Associates
August 11th
James Drury, Mickey Newberry, Janet Greenawalt,
and Lionel Hampton
Washington, D.C.
Headquarter's Grand Opening at 1730 Pennsylvania
August 11th
Rudy Vallee; Los Feliz, California
CRP Headquarter's Grand Opening
August 12th
Lita Baron, Johnny Grant, Stan Livingston, Seat
Man Crothers and Ed Nelson;
E1 Monte, California
GOP Parade
August 12th
Carole Wells; West Los Angeles, California
West L.A. GOP
August 12th
Johnny Grant; Los Angeles, California :
Oriental Youth for the President
August 15th
Johnny Grant, Ruta Lee, Jock Mahoney, and Scat
Man Crothers
San Clemente, California
CRP Headquarter's Opening
August 15th
Madlyn Rhue; Monterey, California
Young Voters for the President Movie Preview
August 17th
Dorothy Lamour; North Hollywood, California
CRP Headquarter Opening
August 20th
Lloyd Nolan; Kansas City, Missouri
National Hispanic Finance Committee Dinner
August 24th
Art Linkletter, Chris Connelly, Sent Man Crothers, Desi A...C2,
sauddy Ebsen, Abbert Storling, Bob Crosby, Johnny Grant
San Diego, C.J.fornia
Presidentiti Aprival
from
the Committee
for the Re-election
1972 REPUBLICAN NATIONAL CONVENTION
of the President
4833 Collins Avenue, Miami Beach, Florida 33140
Campaign Phone: 305/674-2121
Hotel Phone: 305/532-3600
FOR IMMEDIATE RELEASE
CONTACT: DEVAN L. SHUMWAY
(305) 674-2221
MBP #7
REMARKS BY RAY CALDIERO, DIRECTOR OF "CELEBRITIES FOR THE PRESIDENT"
PRESS CONFERENCE 5:00 P.M. AUGUST 20 WITH
LITA BARON, GARY COLLINS, MIKE CURB, CHAD EVERETT,
GLENN FORD, RUTA LEE, STAN LIVINGSTON,
ETHEL MERMAN, MARY ANN MOBLEY,
JIMMY STEWART AND JOHN WAYNE
MIAMI BEACH -- It is my pleasure as director of "Celebrities for the
President" to welcome this group of outstanding entertainers and
citizens to Miami Beach and to introduce them to you -- even though
no introductions are really necessary. But, before getting to the
introductions, I would like to say just a few words about the
"Celebrities for the President" group. The group consists of top
entertainers who, as private citizens, recognize the vital importance
of re-electing President Nixon and have found it possible to pledge
some of their time to the re-election campaign. They have formed
the "Celebrities" group because they are all well known to the
public -- but their interest in the President's re-election is the
same as it is for most of his supporters: simply the interest of
individual Americans who want to see this Nation continue to move
forward under the sound leadership which the President has given us
during his first term.
(over)
-2-
The celebrities here this afternoon are only a few of those who
were able to make time in their schedules to come to Miami Beach to
help launch the re-election campaign. Yesterday, more than fifty
arrived on a flight from Los Angeles, and many others have been
arriving at other times. Altogether some 100-plus Celebrities for
the President will be on hand for the Convention. They will be
participating from the podium during the next three days; they will
be addressing state caucuses; and, generally, they will be taking an
active, part in the week's events. And after the convention they will
be working in the President's behalf as their schedules permit --
giving speeches, appearing at rallies and making other public
appearances as part of the re-election drive As of right now there
are more than 300 Celebrities for the President, and more are joining
with each passing week.
All of us in the campaign, at every level, appreciate their help
as celebrities, but, most of all, we recognize that they are motivated,
like so many other individual Americans, by the conviction that the
President must be re-elected "Now more than Ever. "
-30-
Evans
THE WHITE HOUSE
WASHINGTON
September 28, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Ed Nixon Letter
for Senator Tower
Senator Tower's office (Brad O'Leary) called
Tom Evans to obtain approval for a 500,000
fundraising letter over Ed Nixon's signature
to Texans on behalf of Senator Tower. Evans
balked, citing the rule that the First Family
does not send fund-raising letters. O'Leary
said that during the Texas trip, Ron Ziegler
Not True
said that this type of mass mailing, rather
than a personal letter was alright.
L cheched 2
You indicated on the last Political Matters
memorandum that you wanted to see Ed Nixon's
endorsements and fundraising events. Chapin
will handle Ed Nixon's scheduling as another
member of the First Family.
RECOMMENDATION:
Rainer
That Ed Nixon not send a fundraising letter in
Texas.
9/29/9
S
9/29
absolutely!
AGREE
DISAGREE
COMMENT
On a related Texas/Tower matter, Clark MacGregor
today approved the attached memorandum suggesting
the President send a letter to all Texas voters who
favor the President but are undecided about Tower.
You may want to review this in the Political Meeting
in Ehrlichman's office.
w/c
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
Grast
MORANDUM
Septe ber 18, 1972
CONF IDENTIAL
MEMORANDUM FOR:
MR. JEB S. MAGRUDER
FROM:
BOB MORGAN A
SUBJECT:
Senator Tower's Mailing to ndecided Voters
Senator Tower's people want to send the ¿
mad letter from
President Nixon to all voters in Texas wl
identified as
for the President and undecided toward S ntor Tower, or for
the President and for Barefoot Saunders (the
nator's opponent).
This voter identification is in process noo 1 the top 27
counties. Their timing for undecided let .s not the first
week in October, as previously indicated bet eekly, as the
canvass forms are processed.
RECOMMENDATION:
That you give Senator Tower's people a decision on the undecided
voter mailing signed by President Nixon.
Approve
Sx
Disapprove No
Comments
RECOMMENDATION:
9/28
Sr Reisner 9/29
Approve
That you approve the letter attached No (ТАВ Л).
dight
Eadnge
Disapprove
Comments
OR
That you request a new letter to becapse the President.
Disapprove No
Approve
ents
Attachment: He letter to can the use him the the
TAB A
TAB A
September 18, 1972/SUGGESTED LETTER
FROM SENATOR TOWER'S STAFF
Dear
:
Our nation needs responsible leadership in the U. S. Senate
to meet the problems and challenges that confront US.
I've known John Tower for a long time, and I have always considered
him to be an articulate, effective spokesman for Texas. He has
proven himself to be one of the Senate's leading authorities on
economic policy and national defense.
I commend Senator Tower to you as a man in whom I have the utmost
confidence. I hopt that you will support his re-election on
November 7.
give serious consideration to his
Sincerely,
bid for
Richard M. Nixon
THE WHITE HOUSE
WASHINGTON
September 28, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Ed Nixon Letter
for Senator Tower
Senator Tower's office (Brad O'Leary) called
Tom Evans to obtain approval for a 500,000
fundraising letter over Ed Nixon's signature
to Texans on behalf of Senator Tower. Evans
balked, citing the rule that the First Family
does not send fund-raising letters. O'Leary
said that during the Texas trip, Ron Ziegler
Not True
said that this type of mass mailing, rather
than a personal letter was alright.
-cheched 2
You indicated on the last Political Matters
memorandum that you wanted to see Ed Nixon's
endorsements and fundraising events. Chapin
will handle Ed Nixon's scheduling as another
member of the First Family.
RECOMMENDATION:
That Ed Nixon not send a fundraising letter in
Texas.
Asolutely! AGREE
DISAGREE
COMMENT
On a related Texas/Tower matter, Clark MacGregor
today approved the attached memorandum suggesting
the President send a letter to all Texas voters who
favor the President but are undecided about Tower.
You may want to review this in the Political Meeting
in Ehrlichman's office.
w/c
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MORANDUM
September 18, 1972
CONFIDENTIAL
MEMORANDUM FOR:
MR. JEB S. MAGRUDER
FROM:
BOB MORGAN A
SUBJECT:
Senator Tower's Mailing to ndecided Voters
Senator Tower's people want to send the attached letter from
President Nixon to all voters in Texas who are identified as
for the President and undecided toward Senator Tower, or for
the President and for Barefoot Saunders (the mator's opponent).
This voter identification is in process DC J. the top 27
counties. Their timing for undecided le-
S not the first
week in October, as previously indicated
eekly, as the
canvass forms are processed.
RECOMMENDATION:
That you give Senator Tower's people a decision on the undecided
voter mailing signed by President Nixon.
Approve
Disapprove No
Comments
cm
RECOMMENDATION:
9/28
Approve
That you approve the letter attached No (2A3
Eagnge
Disapprove
Comments
OR
That you request a new to
letter No be
the President.
Approve
Attachment: He can letter Disapprove the use to him cannot ents the there
TAE A
TAB A
September 18, 1972/SUGGESTED LETTER
FROM SENATOR TOWER'S STAFF
Dear
Our nation needs responsible leadership in the U. S. Senate
to meet the problems and challenges that confront us.
I've known John Tower for a long time, and I have always considered
him to be an articulate, effective spokesman for Texas. He has
proven himself to be one of the Senate's leading authorities on
economic policy and national defense.
I commend Senator Tower to you as a man in whom I have the utmost
confidence. I hopt that you will support his re-election on
November 7.
give serious consideration to his
Sincerely,
bid for
Richard M. Nixon
OBE
Committee for the Re-election of the President
MEMORANDUM
September 27, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
ROBERT REISNER
SUBJECT:
Senator Tower Mailing
As you can see from the attached approved memo, Mr. MacGregor is
recommending that the President send a letter for Senator Tower
in Texas. He has edited the letter in a manner that would seem
appropriate for the President's consideration.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
py w/c for folder
MEMORANDUM
September 18, 1972
CONFIDENTIAL
MEMORANI.UM FOR
ME. JEB S. MAGRUDER
FROM:
BOP MORGAN
A
SUBJECT:
Senator Tower's Mailing to Undecided Voters
Senator Tower's people want to send the attached letter from
President Nixon to all voters in Texas who are identified as
for the President and undecided toward Senator Tower, or for
the President and for Barefoot Saunders (the Senator's opponent)
This voter identification is in process now in the top 27
counties. Their timing for undecided letters is not the first
week in October, as previously indicated, but weekly, as the
canvass forms are processed.
RECOMMENDATION:
That you give Senator Tower's people a decision on the undecided
voter mailing signed by President Nixon.
Approve
Disapprove
Comments
em
RECOMMENDATION:
That you approve the letter attached (TAB A). (as amended)
Approve
Disapprove
Comments
OR
That you request a new letter to be approved by the President.
Approve
Disapprove
Comments
Attachment:
CM
TAB A
9/27/72
TAB A
September 18, 1972/SUGGESTED LETTER
FROM SENATOR TOWER'S STAFF
Dear
:
Our nation needs responsible leadership in the U. S. Senate
to meet the problems and challenges that confront us
I've known John Tower for a long time, and I have always considered
him to be an articulate, effective spokesman for Texas. He has
proven himself to be one of the Senate's leading authorities on
economic policy and national defense.
I commend Senator Tower to you as a man in whom I have the utmost
confidence. I hope that you will support his re-election on
November 7.
give serious consideration to his
bid for re.election.
Sincerely,
Richard M. Nixon
September 28, 1972
FOR THE PRESIDENT
CONF IDENTIAL
MEMORANDUM FOR:
MR. E. R. HALDEMAN
THROUGH:
CLARK MacGREGOR
FROM:
KEN RIETZ
KR
SUBJECT:
Memo of September 25
Discussing, the Youth Vote
Although the latest Newsweek poll indicates the trend
among 18 to 24 year-olds to still be in the direction
of the President (50% during the middle of August and
52% now), we feel there has been some slippage. This
slippage, however, is due more to a hardening up than
anything else. There was a sudden shift among young
voters, and that swung (due to peer group pressure) a
lot of what should be undecided voters into the Pres-
ident's column. This was a temporary swing, and these
voters are now going into the undocided column which
is where they should have been.
It is our feeling that there will be another shift
toward the President as the paid modia goes on the air
in early October. This shift should get the youth vote
up to about 55% where it will level off and gradually
slip back to the 50-51% level.
To help this shift in early October we have scheduled
special youth events in Milwaukee, Chicago, Indianap-
olis, Columbus, Pittsburgh, Fairfox County (Va.) and
1701 Pennsylvania Avenue, N.W., Washington, D. C. 20006 (202) 872-1430
-2-
St. Louis during the first week of October. All of these
cities will receive a traveling rock and roll revival show -
one of the most popular forms of entertainment with young
people. As were our events in Miami, these shows will be
aimed at maximum press coverage of young people supporting
the President. If we get enough publicity, these events
will effect the peer group pressure that exists just as the
events in Miami did.
To help keep the slippage we expect to experience in late
October from going below the 50% level, we have scheduled
three major youth events - October 20 in Chicago, October
24 in Los Angeles and October 29 in Washington, D.C.
These events will again be aimed at maximum press coverage
influencing the peer group pressure. They will be modeled
after the Miami Marine Stadium event in Miami with major
entertainment and young crowds of 5-10,000.
In addition to this activity, we will be influencing peer
group pressure through mock elections, youth blitz days,
young crowd building for Presidential appearances, etc.
Our effort will be concentrated on youth visibility in
California, Wisconsin, Illinois, Michigan, New York, Mary-
land, Pennsylvania and Ohio.
We feel peer group pressure is still the major factor, and
we need to continually emphasize youth support for the Pres-
ident through the kind of activity we have planned. It
would, of course, be easier to focus the attention of the
media on these events with the involvement of the President
and the First Family. This is particularly true of the
three major events.
The President has struck precisely the right cord in his
appeal to young people during the past few weeks. He is
making them feel wanted. By a continued stress on the need
to involve young people because of the future of America and
the World, the President will continue to attract a large
youth following.
Care must be taken, however, that issues which turn large
segments of the youth population off not be used unless
necessary. Young people want to hear positive things, not
-3-
the negatives. This is particularly true now that we are
in the last stages of the campaign. Such issues as end of
the war, the draft, etc. are great. Those on McGovern's
weaknesses should be used with great care and generally aimed
more at college audiences. The very volatile issues such as
amnesty, legalization of marijuana, abortion, etc. should not
be discussed.
Among young people of all ages (18-30) it has now become an
acceptable thing to support the President. Because of the
excitement generated at the convention, the slogan "Four More
Years", the hand in the air sign (four fingers), and the
continued stress by the President on young people, it is be-
coming the "in" thing to support the President. As long as
we continue to generate that excitement, we will continue to
be successful in building youth support.
Attached is an article from a Massachusetts paper which is
a very accurate description of what young people are saying
about both candidates. Those supporting the President seem
to have more reasons than those supporting McGovern.
Attachment
"Leaning toward Nixon"
"Nixon good as anyone
Students and workers alike favor President
Mass. youth vote for Nixor
By JIM MORSE
from the males, 6' percent of whom said
also a freshman at Holy Cross, believes
Pingree, 19, of Rutherford, N. J., :
Most first-time voters
they favored the President's re-election.
in
M Govern's proposals are 100 obscure.
this to say: "I'm undecided. but the
Massachusetts - students as well as
McGovern received 36 percent. and only
'It would be crimmal to rut off Nixon's
I'll vote for Nixon. He's accomplis
workers, women as well as men ap-
two percent said they were undecided.
procrams." she said. "He's ending the
more than any other of our rec
On the other hand, females gave
parently will support President Nixon
if and doing something
Presidents. He's making good stri
over Sen. George McGovern in the No.
Nixon H percent of their support.
undemployment. He's making progress
toward world peace."
McGovern received 23 percent, and 33
vember election.
and he'll get my vote."
And Holy Cross freshman Ir
percent hadn't made up their minds
A strong pro-Nixon sentiment emerg-
Jack Knowski. 20, of Schenectady, N.
Nicolich, 18, of New York City, $
which candidate to favor.
ed in a sample poll of Massachusetts
Y., a jurior a: Boston College: "As far
she's for Nixon because she doe
There was little difference between
young people between the ages of IS
as I'm concerned, it's Nixon all the way.
believe McGovern "can get the tro
and 24 conducted by a team of Sunday
the choices of students and non-students.
The Democrats should have dropped
out of Vietnam as quickly as he clair
Herald Traveler-Sunday Advertiser
Students, many of whom have roots
McGovern instead of (Sen. Thomas)
He's on the outside looking in. I do
outside of the Commonwealth. favored
Lagleton."
reporters last week
he would promise as much as he d
Fifty-six percent of those interviewed
Nixon by 58 percent, McGovern by 33
Arnold Graham, 19, of Hvannis, a
if he was really aware of the situation
in Greater Boston, Springlie'd and
percent, with nine persent undecided.
sophomore at Harvard: "People used to
Worcester either said they had definitely
Non-students expres a 55 percent
say that there was no difference between
For McGovern
decided to vote for Nixon or were favor-
preference for the President's re-
the cindidates, but that's not true this
ing him at the present time
election, 28 percent Saind they would vote
year. That's why I'm going to vote for
While admitting that he hasn't m
Thirty-one percent indicated a pre-
for McGovern, and 17 percent were un.
NIXOR There's really no choice when
up his mind, Richard McEvily, 19.
decided.
WILL
ference for McGovern, the Democratic
you study what the two men are saving.
Larchmont, N. Y., a junior at H
QTY
This newspaper dries not claim that
candidate, while 13 percent were un-
McGovern will sav or do anything to
Cross, said that McGovern "will pr
decided.
these percentages are necessarily true
w.n a vote. He can't possibly keep all
ably get my vote."
Although these figures are somewhat
barometer of the way the first-time
those promises."
"The trouble is," he said, "he
voters will hairts However,
Nixon are both pretty shady."
surprising for Massachusetts, where
JM Edelation, 20, as thank, N. Y.,
the poll was taken WHE Bu advance prep-
n Boston sales clerk, said she once
In contrast, Jeanne Pupek, 20,
Nixon was a big loser to Sen. Hubert
aration of those interviewed. and the
Humphrey four years ago, they are
favored McGovern, but has changed her
Wilbraham, a Stop & Shop clerk
random selection of subjects should DCP
mind. "I don't like h.s outlock," she ex-
Springfield, likes McGovern because
similar to the latest Gallup Pell survey
which gave the President an edge of
vide an indication of the young Voters
plained. "T'm not for Nixon either, but
believes "he'll be honest wi
beliefs.
61 percent (as opposed to McGovern's
to # probably get my vote."
everybody.'
38 percent) among the ation's
These an the VICWT of a broad cross
Although he said he was undecided,
A Holy Cross senior, Lee Hibbar
registered voters under the age of 30.
section of first-time voters in wide areas
Benjamun Russell. 22. of Cambridge, a
20. of San Francisco, said he'll vote
of Massachusetts:
shiesman in a Boston sporung goods
McGovern because "I'd rather not
SUCH A SHIFT in the preference of
store, said he was "eaning toward Nix.
Nixon in the White House for anot
younger voters could be a serious biow
Undecided
on because of McGovern's economic
four years."
to McGovern, whose strategists have
policies. They're unreasonable."
Idaline Lavcie, 21, of Ludiow. a
Why?
considered the youth vote a primary
Springfield hair dresser, said she hasn't
Arthur Brown of Brignion, 3 23-year-
"His stand on foreign policy is
source of the senator's support.
registered as yet, but intends to. "T'm
of hartender. said he has a $3 bei on
in the country's best interest and
Those men and women between 18
and 24 represent the largest bloc of new
really undecided between Nixon and
No.co. "If McGovern wins." he said.
economic policy Isn't working He 1
McGovern." she said. "And I don't know
"TH pay off in Australian currency be-
a different slant at looking at thin
voters ever available for a presidential
how my friends are going to vote. They
Cause that's where I'll be going.
He's off the beam."
election.
An Ryear-old Springfield roofer.
They are about one fifth of the po-
don't talk about it very much."
Mark Cenci. 18. of Albany, a Bos
tential voting strength of the United
"I'm not against anyone at this
Chris Footman. plans to vote for Nixon
University freshman, said he's "not
point." said Mrs. Constance Lavigne. 23,
because "he said he'd get us out of
States. And rarely has a political group
ease" with either candidate, but \
been woold more ardently by both par-
of Springfield. a clerk in W. T. Grant's
Viernam and that's what he's doing
"probably vote for McGovern."
store there, "1" gon: to be real dif-
Describing himself as an independent,
ties in a national election.
Tom Yarsley, a 19-year-old Westfi
ficult for me to make up my mind Right
Mare Billings, 21, of Southwick a factory
The Republican and D
construction worker, is
campaigners are giving top priority 10
now, I'm not leneing one way or the
WA zer. said he favors Nixon because
McGovern "is the right man."
capturing a majority of these young
other."
the's done as good a job its anyone
Charles Rizzo. 24, a self-employ
could do, In fact, he's cone a great
voters - nearly 26 million - on Nov.
Another who is undecided is Clarissa
carpenter from Combridge, said 1
will"
7.
Reyes, 19. of Now London, Ct.,
although he's "not wild" abo
Ped Sheehan, 23. of Easthameten,
This presidential election B the first
freshman at Hol e SS College 13
McGovern "a working man would h.
a
in American history in which young
Worcester, "I'm net a in of either P.P.
cont manager of a Springfield
sit
10 be insane 10 vote for Nixon."
den't like the way "McGovern
people 18, 19 and 20 years old W.J. like
didate." she sant. "b It THE make up PIV
believes the President favors b
intraducts bumself."
part. They got the vote under the 26'h
mind in time to VIIC. I'm definitely
business "rather than little guys I
Amendment 10 the Constitution, rentlied
going to vote."
"And don't agree with MS ideas
me."
on June 30, 1971. Others parts poters
that amaesty for those who left the
And Jo Ann Mc\ey. 18, of No
for the first time are those who were
For Nixon
country instead of doing their duty to
Plainfield, N. J., a freshman at Box
too voung to vote for President in 19thd.
ceartry," he sand. "Plus. I think
University said she'll vote for McGove
Young voters between 14 and 21 19.
Alice Smithling 1% Carthage, N.
NAME at: done a good job
because "he offers more hope to
Y., 1 freshm) 10 5. B ton University
terviewed by the Sunday H
For Patt May, 13, of thury, Long
country."
Traveler-Sunday Advertiser reporters
and she'd vote for weent Shriver if
that N. Y, d scobamize at Holy
"Four years of Nixon is enough."
he were the BIR "n' candidate,
were equally divided between n. and
1", a simple de 1.00m. "Nixm can
said. "McGovern appeals to those "
can't to along X Govern green
" more doce." he stud. "MrGovern
women, students and non-student
don't have arything, while Nixon is
that means I'll be Vehre for Nixon."
:, (no Idealistic
posed to change This count
NIXON'S STRONGEST support nme
Mary-Clare Sa mke. 18, of Holliston,
Another Holy Cross sophomore, Steve
desperately needs change."
September 25, 1972
MEMORANDUM FOR:
KEN RIETZ
FROM:
H. R. HALDEMAN
As you probably know, the pollsters in their analysis say
that the only areas where we are losing support are Blacks,
Jews, and youth. These are, of course, our three supposedly
weak areas where we have been surprisingly strong in recent
weeks. It would be very interesting to have your analysis of
whether you feel we are in fact dropping among youth and, if
so, why and any thoughts you have on whether there is anything
we can or should do about it.
HRH:kb
Horden Stach
Comminee for the Re-election of the President
MEMORANDUM
September 25, 1972
MEMORANDEM TO:
CLARK MacGPESCR
THROUGH:
JEB S. MAGRUDER
FROM:
PHIL COMICS
SUBJECT:
Amnesty Commercial
Japre
Per your request LS a script for an "annesty"
television commercial.
We believe this issue should be targeted at special
groups, 2.8 nas been done in ads for veterans maga-
zines, and mail to urban emmic and blue
collar workers.
The reason for not using it on television, which
reaches t11 acc 13 that the issue veries
by age, and the voter tends to be more in
favor of anness] 21811 older voters. Alac, a sig-
nificent : voters sure.
Gallup on S/4 awared that wills tile national tample
was 3 - 3 for EMPLOY ithens some form cf punishment,
605 were against. Ter under 30 volors. the figures
were 47752.
Harris ..: E/IC whould 10-23 Comoning amount]
55/33 WITH to:
Ve =y Voll a= 1113 point with
young
seers.
herefore 12 = recommend against Exch.
ure 61 the issue. The Raine consure with the tecon-
CC: Qualey
NOVEMBER
900 THIRD AVENUE
GROUP
NEW YORK. N I 10022
INC.
(212) 752-3500
COMMERCIAL
IV
Title:
AMNESTY
Date:
September 21, 1972
Commercial No.
Client:
NIXON CAMPAIN
(DEMOCRATS FOR NIXON)
Length
X
Product
B&2
Color
60
No. of words:
RTO
Promise
Approval:
VIDEO
AUDIO
1. OPEN ON SCENE OF THICKS WITH
ANNOR: (VO) Senator George McGovern
FULL GEAR COARDING A CHOOP SHIP.
has promised that, once the war in
Vietnam is over, he will grant complete
and unconditional annesty to those men
who chese not to be drafted and instead,
left the country or went to jail.
2. DISSOLVE = CLOSE SHOTS or MEIX
President Nixon has said that he would
AS THEY EMBARK.
be liberal in regard to annualy, too,
but with one reservation. He would
ask that those who broke the law by
dodging the draft pay the pcnalty of
breaking that law.
3. DISSCIVE = INDUCTION CENTER AS
The President's position is this)
YOUNG ARC BRING SWDRN IN.
There are thousands and thousands of
young NON who did chose to serve, and
it is wrong to process complete annosty
for traft dodgers while the North
Vietnamse still hold our prisoners
of war.
Inc:
ADDITION
Date:
September ::, 1972
Last
60
Page: 2
vary
AUDID
4. RESTRUER EN TO PROVIDENT NIXTH AT
The difference in the positions of
2. D.AL circles.
Senator McCovern and the President
on annually reflect a difference in
philosophy....a difference you should
think about on November 7th.
5. DISSOLVE TO FOR
MIXIM LOGO AND THE MANDATORY
LINE.
THE WHITE HOUSE
WASHINGTON
September 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Malek's Field
Organization Report
Clark MacGregor forwarded Fred Malek's field
organization report today. Malek apologized
for the two week delay. To summarize Malek's
points:
1) All staffing and start-up problems
have been resolved;
2) The canvass control system under
Millican enables Malek to monitor the
headquarter by headquarter progress
of the key state canvass;
3) All state budgets have been set,
in spite of additional requests.
that
4) A separate, detailed report on campaign
materials has been submitted. The man respon
sible is Lewis Dale, former patronage aide
to Tom Evans at the RNC;
leta
on Et.
5) Key states with organizational problem
(Texas, California, Pennsylvania and
New York) have received personal attention
has that solv
and where appropriate, additional men to
implement the programs;
the provens
6) The animosity between 1701, the RNC, and
the regular GOP has been ameliorated. Even
the press is reporting Malek is respected
by the RNC.
7) Malek's assessment of the current
position indicates the campaign will fall
- 2 -
howfor show
short of its goal of canvassing 75% of
the priority precincts. The problem states are
New York, in spite of Mitchell's assistance,
Pennsylvania, Texas, Missouri, West Virginia,
Washington, and Oregon.
There are pretty
serious problem.
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 22, 1972
MEMORANDUM FOR:
CLARK MACGREGOR.
FROM:
FRED MALEK
7m
SUBJECT:
Progress Report on Political Division Operations
The purpose of this memorandum is to review the progress over the last six
weeks in the field organization and to assess at this point how the campaign
generally is shaping up and what we can expect over the next sixty days.
Generally, we've taken the following actions in the six weeks since the last
written report.
1.
Completed our 1701 re-staffing and staff break-in efforts.
2.
Ironed out state campaign start-up problems - such as state
budgets, state campaign and canvass materials allocations, etc.
3.
Took steps to strengthen our ties with the Party organization
in each state and at the national level.
4.
Begun pushing state and county organizations to prepare for an
all out effort on our canvassing, registration and voter turn out,
which we formally kicked off September 16.
I will review the most important activities relating to the above actions
and then assess where we now stand in the campaigns in each state and what
we can realistically expect in the state campaigns over the next sixty days.
1701 FIELD DIVISION RE-STAFFING
Our 1701 staff went through its shake down in the month of August. As you
know, our regional directors were on board by the first of August as were the
major pieces of our support staff. In a couple of cases, we have had to make
some adjustments in responsibility and duties in our headquart staff.
Rick Fore, formerly director of training, has now been given a
broadened mandate and is also responsible for programmatic elements
of the canvassing effort and distribution of canvassing materials
to the states.
- 2 -
Manyon Millican now is responsible only for control and accountability
of the states' canvassing activities. As you know. we have set up a
Master Control Roce at 1730 to keep track of canvassing results in each
county in the United States. Manyon is overseeing this tracking effort.
Lewis Dale has been given two important tasks: (1) to oversee state
budget allocations and police state expenditures, and (2) to see that-
distribution of campaign materials goes smoothly.
He's
Our team is through the shake down period and is devoting energies
toward operations.
LAYING AWAY STATE CAMPAIGN START UP PROBLEMS
As you know from your trips into the field, we have had several nagging start
up problems which have hindered the states' efforts to get the campaign in
gear. For the most part these are now behind us:
a.
State Budgets - All states now have approved monthly cash flow
budgets. The finance division is sending money according to the
cash flow schedules and this system is working satisfactorily.
See Tab A for our present position on state spending. Nine or
ten states have соше back for supplements, but to now I have
held the line on additional spending.
This should
Campaign Materials - As you have observed on your trips, we have
also had materials problems in many states, as was described to
the
present
you this morning. However, the operating structure has now been
improved, backlog has been reduced to less than 20% and the four
distribution warehouses are now filling campaign orders a rapid
clip. Most of the complaints pertain to esterday's problems,
and we are working with individual states to improve distribution
within the state.
Not
true
C.
Campaign Canvassing Materials - There have been shortages and
mis-allocations of materials in several instances. Three weeks
ago I increased our budget for these materials by one-third 50
that each state will have adequate allocations to cover at least
50% of their households. The complaints have subsided in the
last ten days.
d.
Efforts in individual states were strengthened as\_ollows:
In Texas, we appointed Bill Clements as Co-Chairman and
Director of Operations for the state, to replace Fred
Agnich, who was simply not getting the job done. In turn,
Peter O'Donnell has been appointed by Clements to oversee
the canvassing effort. This is a good move since Peter is
one of the most knowledgeable canvassing pros in the business
3
In California, Marvin Collins is PAID plassed directly Into
the four regional chairmen. With Marvin properly positioned
and after our trip there to push canvassing and build harmony
among party leaders, I feel operations are moving much more
rapidly than they were.
Name York has been dragging its Feet acid not implementing
me crowansing program. I act with Maby and his top
lieutenants last week to attempt to remove the road blocks.
I ym HUW satisfied that we will have . good claims effort
in upstate. Perrotts, the Here York City Christmas, to still
not on board, and Y will continue to work on his. Unfortunate
New York will require constant prodding and rlmas supervision
on both of our parts if we are to keep them motivated.
Pennsylvanda has also here slow off time sork To a great
extent,
Encly
DELIVERY
States
Mak
leadership at the top. I have met with Specter on this and
I expect that he will spend much more time on the campaign.
We should see more rapid movement there.
REBUILDING TIES WITH THE PARTY
As you know, a great deal of resentment had built up over the last year betwe
the GOP and the 1701 organization due to a number of factors. We knew that
these resentments were building up before the convention; and because of
this, our convention strategy was to direct our efforts almost exclusively to
improving relations with Party and Nixon Chairmen.
I feel that the time we both have taken since the convention to meet with
Party leaders has virtually eliminated the resentment which flaired at the
convention.
Your travels in the various states and meetings with the GOP
and CRP officials has done a great deal to ameliorate the
problem.
As you know I have started a series of telephone calls to Party
officials to discuss their problems and to get to know them.
These are directed particularly at the hot spots. Discussions
with Andrews in Ohio, Jones in Pennsylvania, Davemport in Wash-
ington and many others have begun to calm the water.
In addition, I have directed the Regional Directors to pay particu
attention to Party officials as they travel throughout the states
and to call on them or phone them to let them know what we're doin
- 4
We're making a great effort to jointly operate the voter
identification, registration and turn out canvassing with the
RNC, and the State GOP organizations. For example, the RNC
took responsibility for some 20 of the 50 cities in our canvass
kick off. In essence the two field divisions have merged for
the purpose of getting the carvassing underway.
The carefully planned Tuesday, September 12th meeting of the
RNC and CRP Chairmen here in Washington to explain the national
campaign to the party apparatus bore real fruit. It was favorably
reported in the press, and all feed back indicates that it Laid
away any resentments lingering after the convention.
Finally, I have been having regular contact with Dole and Evans
on topics of mutual interest. The regular Friday lunch with Evans
has turned around his formerly unfavorable tone.
In short, we are dealing with a problem which is a natural one and will
never go away completely. However, the excess heat is now out of this
situation and I expect the problem will be under control through the election.
GETTING STATE CANVASSING EFFORTS UNDERWAY
Since the convention, the major thrust of the Political Division has been to
get the states organized and underway on their canvassing effort. This en-
tailed efforts in the following areas:
We have held workshops in the states to explain the details of
the canvassing program and how specifically to organize the
canvass in each storefroat across the country. Tab B indicates
progress in holding these workshops to date.
We have pushed for development of state and county organizations
and for headquarters openings. Our regional directors have spent
almost their entire time working with the states to get them
structured and operating for the canvassing.
The regional directors in the key states have been spending
considerable time getting the telephone centers organized and
operating. I have recently had a report on the progress of these
efforts and am most satisfied that the telephone banks are opened
and getting underway as planned. These banks will make a major
contribution to our efforts to contact the voters. Tab C gives
a summary of these activities for each state.
- 5
We have established the canvassing control and accountability
system that you reviewed yesterday. We are asking each store-
front headquarters to keep strict account of each door to door
canvassing kit. Each canvasser's results will be posted on con-
trol panels at the storefront headquarters and summary panels
permit storefronts to report progress to the county and state
organizations. In addition, we have contracted for an 800 in-
watts number 50 that on each Monday, each Nixon storefront in
every state reports to our National Control Center the results
of their canvassing for the campaign through the preceeding
Saturday. This helps to spot weak areas and get fieldmen
involved to straighten out the problems, and it also allows us
to set up competition between headquarters, states, and regional
directors for canvassing performance.
We kicked off our national canvass program on Saturday, September
16. This took the energies of the entire Political Division for
the two preceeding weeks. The highly successful results which
have been reported to you in previous memos made the exercise
well worth the effort.
AN ASSESSMENT OF OUR PRESENT POSITION
As we knew from the beginning, our door to door canvassing project is a
highly ambitious one. Because we started several months behind in getting
the proper organization in place, funded, and instructed in canvass techniques,
we have always been in the position of playing catch-up ball. In retrospect
our goals are even more ambitious than we realized at the time. We're find-
ing that canvassing is an activity that everyone gives great lip service to
but is generally not well done. In addition, the present lead in the polls
has eroded the sense of urgency of many of our state leaders.
Because of the lateness of our start as well as the complacence we all noted,
we will fall short of our goal to canvass 75% of our priority precincts in
many of our states. Right now I expect that we will have strong canvassing
efforts in the New England states and the key states of Connecticut, Michigan,
Illinois, California Mazyland and Ohio. New Jersey is behind, but coming
on fast and we have a affort there The farm and mountain states
will be spotty Lowa, Nebraska and 11 do a good job. Some of
the other states Kansas, Montana and Idaho will fall well behind our initial
expectations. There will be only token canvassing in some of the southern
and border states.
Ascobet?
I am particularly ct accrued about the campaigns in New York, Pennsylvania,
Texas, Missouri, West Irginia, Washington and Oregon. I visited New York
and Pennsylvania last week and will be in Texas, Washington, Oregon and
California next week The New York City organization is really weak and is
you
sure
should
- 6 -
simply not pushing the canvassing/telephone effort. They will not perform
above 30% of standard as things now stand. Pennsylvania is also behind due
to poor direction but is more correctable than New York. The problem in
Texas is a late start coupled with some friction among the leadership. At
present their canvass/telephone effort is in trouble, but I am hopeful that
we can still turn it around.
At this point there are only two ways to bolster these problem states. The
first is to exert maximum pressure from here on the state leadership to get
their job done. I have already begun to do this and you may well begin
receiving complaints. The other avenue is to divert resources from our
national staff into the problem states. Accordingly, the following steps are
now being taken:
I have assigned experienced fieldmen permanently to several
of the key states which are having difficulty in getting their
organizations firmed up. Two men will be helping Gordon Gooch
in New York; another two will be working exclusively in Penn-
sylvania. Also, I have assigned one fieldman to work with
Marvin Collins in California and two full time men to go to
Texas and work with Tom Reed and Peter O'Donnell. These men
will work with state, county and storefront organization leaders
to speed the canvassing efforts. All are good technicians who
passed the canvass kick off test in the field. They will spend
full time on the canvassing/telephone efforts and will be
responsible to move these programs at the local levels.
In two secondary battleground states - Missouri and West Virginia -
I have assigned Tom Crouch, one of the national fieldmen, respon-
sibility for getting their canvassing activities underway. Ee in
no way replaces Peter Sawers; but I felt that an extra push was
needed by a man with Tom's expertise, as we have had real problems
in these states. I have been quite impressed with Tom; his work
in setting up Mrs. Nixon's canvassing kick off visit to Queens
was particularly impressive and he will provide Sawers with strong
day to day support.
Additional recommendations for Washington and Oregon will follow
my visits this week.
Additional fieldmen from the voter bloc groups will be moved into the lagging
states during October, as necessary.
In summary, I am more than pleased with the progress we have made since July
in getting the campaign off the ground. Actually we've had fewer problems
than we might have expected. While we may not reach our canvassing goals
in all states, we nevertheless will have strong efforts in most states.
Furthermore, I expect to be spending more and more of 1701's resources in
those key states where we are having problems. While this takes resources
and management time away from some of the sure states, I feel it is worth-
while.
worthesting ossential
- 7 -
Despite these efforts. we will never reach our standard in states like
New York, Pennsylvania and Texas. Rather our goals in these states will be
to raise their performance from the present 30% of standard to a 60% level
as compared with other key states.
Finally, in spite of the above assessment, I'm sure that our efforts in the
states will be the best ever mounted in a national campaign and that they
will far surpass McGovern's vaunted ability in campaign organization.
NATIVITE
-
Tearsfure
contribution
Transfure
Major LINE
Decripts
TOTAL Malu
STATE
3/2-3/&
0/7-0/8
Dodget
through 1/1
times
July
1,541.
52.217.
8932.
21.1.C.
11372
Long
11.336
11.112
LEE.
34,762
31010
3341.
11.112
1567
11.152
DATE
12.036
5.332
06.272
7011
14.771
(ICWL)
3.247
23.185
13.933
714
names
12.2%
2912
3576
5/222
61.722
2,375
42.433
1941
1.6%
PAYEE
15152
Media
6512118
0
16836
4642.233
LYNNE
142,127
36.1
where
3.515
(10.m)
1.1%
43655
76.215
33,132
5,774
15.103
RID
RDU.
as
3'3
11.133
122
2.516
10.201
150.450
29391
0.317
(51)
Claim
17.11.1
12933
3076
23633
42.3.5
<N>>
21.222
12000
(now)
Culumbia
21.104
22.172
1116
16710
75333
1102
23.76
(non)
27221
15.1
CAMEL
11
Tarida
72.44
SIM
11.176
139111
(434)
LTT
75 073
(33,1941
22,154
367.6
(1)
so
0
11176
15.120
22.10
NAME
54.712
12.720
1.517
24554
211
lawalf
will
11472
(pm)
$ 316
140.4
63.45
12942
13.349
31,112
11.911
At
daha
PLEST
1335
9136
24733
882
15.741
27.729
250
TEXAS
WIN
Phone
176.785
$3,000
11527
19771
$31,700
252.233
20,19
03 ms
DNC
9.235
ILITE
11:39
101,56
58.703
MM
50.31
1.
...
25.31
EWS
11.319
4:657
81705
53,730
2072
17.722
26,400
4591
11
1000
LIII
RED
9510
51,557
57.122
12,275
11.1%
51,321
1113
21
112
212
64,323
131.175
65.283
27.1°2
11127
29.29
22011
s.3
1112
3.512
10%
97.747
Saleres
12573
33.63
(ML)
11,2%2
%1%
5.5%
:
Your
Mar.
15
15%
-43.021
1.122
31,133
(0.0)
11015
are
Michael
195115
1126
C
32%
US.2"
JELSA
153.12
279
SLACE
111.500
312"F
Prits
26YES
<41.155>
3.513
71161
27.513
( 48,474.)
B.W.
12911
154,231
0.50
210.1%
424675
639 425
$73.835
63,649
32,170
$73,320
21.175
17:
ILIDA
SENL
13.781
25.33
28331
12.941
7:5
Miller
no
sns
3151
98,42
13,167
21,432
(671)
10239
2534
19.2
Mustal
5" "()
11717
31.171
AMBIT
131012
2021
75.975
(16.14)
19.224
65312
1681
221
Montany
1547
535
355
24,270
21.509
4219
16.3%
(2715)
1733
1920
Name
115.4
11.522
26,251
100
21.155
RIVE
News
31,710
1.1m
17,616
52166
32.95
1000
24372
STOD
11,39
MMC
<1%>
20
LD
25111
TVD
(19/17
12345
5.12.543
4.313
11/12
11.2
New James
103.677
237
11,5%
10.111
y15.00
29,512
ween
142.190
63,931
121116
39155
IF.S
New Neview
32.927
$ 342
$ 511
VLICE
49418
3,318
11.212
(14416)
17.577
1211
11
New York
27.627
1441
0.011
333024
6812.57
14:100
652.893
10.5
95.137
yrs.
UTITED
34,469
11.652
(crt)
69.02
(3.671)
112
North Findles
North Dokola
0.503
16
$351
27.71
10,454
45
17.067
<11722
7713
1516
on
151
ONLY
11114
2576
Date
FROM
20150
131.213
113-981
23.817
101.199
171
Contens
22.154
not
3,521
57.339
97216
4375
32,72%
$1.15
9171
(111)
(1)
Orders
76,117
1.336
0.521
91.105
11.705
23156
(11997)
5624
25.60)
Premissionly
313,646
11,702
35,000
13,143
ILLEO
411219
302677
5.1.
Puerin The
3.44
-
5'611
Lees
(361)
520
(KPU)
1.2
are
72
255
G
MIN
Name
22.05
come
12.271
(719)
5913
11991
$ 265
H.I
Sowin " allen
27.517
(24,20)
250
11.1/2
11217
12,100
19.034
23.436
47312
$ 4.0
51
15.401
use
0.121
32745
42.959
DAY
M.S.A
YEW
7.426
25576
11152
1.7
Transures
3.212
100
5.51
114,752
32.422
131,412
(334)
36612
LIWE
2016
Texas
102376
R.532
16143
119,479
DEPL
224,48%
104975
136374
171
Vish
22.7/T
1110
3813
$3,521
YES
25,524
(954)
82.163
3.00)
111
Vermont
11:1
1117
2.9ML
19.73L
13.143
16,531
2.115
9,1%
6234
16
Virginia
41.147
$316
300
18.114
11/630
15.11.6
STATE
3211
11:22
11:50
DAYL
150
rus
Washington
$1.095
13,155
14,516
81514
WAYO
20.72%
21.225
(MIL)
PINI
57,230
23532
186
115
8,57;
21742
$1.570
12,755
31.412
Mia
1.51.7
19571
15,004
L1
476
Wisconsing
1931
JUST
149,000
67426
113.5
35916
11.959
Myuru
19.965
1.0.5
ACHG
21111
2221
12323
(243)
1.55%
12.673
with
55
United
Vactign
SIGNATURE
ORN
the hjuse
service
the pho
impress
ONL
Wildows
Terche
2-9/8,
WORKSHOP SESSIONS
(Completed and Planned)
State
Number
Alabama
1
Alaska
1
Arizona
1
Arkansas
1
California
4
Colorado
1
Connecticut
1
Delaware
1
Florida
1
Get egia
1
Eat. iii
1
Ideno
1
Illinois
1
Indiana
3
Iowa
1
Kansas
1
Kentucky
1
Louisiana
1
Maine
1
Maryland
1
Massachusetts
1
Michigan
1
Minnesota
1
Mississippi
1
Missouri
1
Mor tana
1
Nebraska
1
Nevada
1
New Hampshire
2
New Jersey
1
New Mexico
1
New York
1
North Carolina
Planned
North Dakota
Planned
Ohio
1
Oklahoma
1
Oregon
1
Pennsylvania
1
Rhode Island
1
South Carolina
1
WORKSHOPS, con't.
State
Number
South Dakota
1
Tennessee
1
Texas
2
Utah
1
Vermont
1
Virginia
1
Washington
1
West Virginia
Planned
Wisconsin
1
Wyoming
1
ELEPHONE CAMPAIGN PROGRESS CHARI
NO. 05
COMPUTER LISTS
PROJECTED
BUDGETED
PHONE CENTER
CENTERS
RECEIVE FOR
DATE FOR
# OF
DATE
NO. OF
CHAIRMEN
LOCATED
HOM MANY
START OF
ORIEN
WHO
CENTERS
RECRUITED
TO DATE
CENTERS?
OPERATIONS
TATION
ATTENDED?
OVERALL
STATUS
TR
MEETINGS
(Wook of...)
fornis
46
46
%
7/22
NB
RS
46
46
2
CH
COOD
wetleut
6
6
6
9/4
8/30
NB
is
/
CH
NEED LISTS
Posistito
10
17
10
%
/
18
1
LINOIS
8/14
N3
than
17
17
17
17
9/11
9/10
NEED LISTS
NB
And
+
4
4
4
9/4
B/5
Good -- named
NB
/
list for Alino
CH
Different program
Apan
19
16
18
19
9/11
I
from other states
Joracy
22
16
17
18
9/11
8/26
NO RS
Late start has
/
C.H
good progress
tpstito
22
22
21
New York
20
%
8/28-
NB
0% -- Phone Co.
9/11
1
3
B/ag
NO
CH
datays, deferred
1
/
start ",1,
/
CH
as
o
21
20
21
21
9/4
8/12
NB
0000.-- noed
2
lists
naylvania
33
28
33
33
?/,
8/12
NB
Rs
Need phone
CN
center leaders
/
28
49
29
35
26
1/0- 9/18
8/19
NB
OK -- Julnyed
2
CH
start 40
1701 AVENTS, N.W., WASH Megruda D.C. 20000 (202) 003.00
September 19
120
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE JOHN MITCHELL
with you
Attached is a copy of a memo to Clark MacGregor tlining
revised thoughts on campaign strategy in 11ght of
Polling Results. Any thoughts you
would be appreciated.
Jeb
have Magrude pertaining (not 1 this 15007) H.
Attachment
COM MYDE R R THE PETI ECTION or THE PRESID ENT
MEMORANDUM
September 18, 1972
MEMORANDEM FOR:
CLARK MAC GREGOR
FROM:
JEB S. MAGRUDER
SUBJECT:
Compaign Studterly in the Light
of Third Unve Poiling Results
r-
The results of the third wave of polling indicate a firm base
of support for the President. Deyond than, they show a continued
erosion in the voters' confidence of McGovern's ability to measure
up to the job of President. Based on the new deta, several strategy
recormendations are presented below. All recor unerdations contenblate
no change in overall Ludget.
General Advertising: Because the President sllows substantial
strength in all major states, it is recom ended that a higher
proportion of the advertising budget be directed toward national
network exposure. An increase of $800,000 would raise the
national budget to its manimum 1. tot of ,500, 000 for the re-
rainder of the compaign. The proviously Janned level is activity
in local media markets should be maintained in California, New
York, Michigan, Micsouri and Wisconsin. The $800,000 should be
made available by a proportional reduction in the local media
market activity in the following states: Illinois, Ohio, Texas,
New Jersey, Maryland and Connecticut. In addition,
Everyising tould be b melicial in Minnesota, Massachusetts,
Ri
CHE
the
President
is
rulming
the Law been will establisher.
Fund. for these Parter states would be rade available by a slight
funther reduction 1.1 the seven seates writtened corlier.
That
you
applieve
the
to
the
novel advertising stretegy
as outlin
Approve
Disapprove
Comment
- 2 -
Depearnt
for
The full program of Democrats for Nixon
media Advisti is scheduled to start the week of September 25
in loan mall. O_ the Len priority states. The first week
will 1.6 devoted to defense. Present plans contemplate activity every
other Cook, under subjects of welfore and crodibility in subse-
quent perios. Should TeGevern's continuing trilupin in the polls
is porte Impd :. b. due LC the public's Texas inno. of him as a potential
President, we feel chat the Democrats for Nixon advertising presents
the best vehicle 100 reinforeing that trend. Further, if McCovern is
beginning TO have Home & in the requiting of the factions of
the Democratic Party, Democratic criticis. is the most effective counter-
measure. Therefore, it is proposed that the plan be amended to take
the advertising On to national television starting the week of September
25. Rother than :- termate week exposure, it should be reinforced
every in it fo. Ll: final six weeks of the campaign. The sequence would
be defense, voltere, credibility, and then report that cycle main in
the 13-ml ks. After the week of September 25th, nc newspaper
advert laing would recommended until the final two weeks of the
compaign, and then only in states which and thought to be close.
recommindation:
That you approve
in the Derecrate for Nixon media plan
as outlined
Approve
Disapprove
Comments
Surrentee: The inhedule of curregates appearances should be adjusted
in the sure as the scurral advertising strately outlined in the
beginnt of : Ang nuclides she d be hept to the original
plan 1A the besten of California, New seri, kichigan, Missouri and
The Lould b: requend in liminois, Chic, Texas, Connnylvania,
Now J.. 5, and Connecticut. They should be increased semethat
in clapatts, Washington, Oregon and Test Virginia.
RECOMMENTATION:
Than you
the Furregote plen AS outline above.
Approv.
Disapprove
Comments
bcc: Mr. Haldeman
/
H.
COMME PERCR R flle RE-FLECTION OF THE EMESIDENT
MEMORANDUM
September 25, 1972 Tagender
Malch
MEMORANDUM FOR:
JOHN D. EHRLIC MAN
FROM:
JEB S. MAGRUDE
SUBJECT:
Promotional Materials -- Texas
Enclosed is a memo from Lewis Dale to Clark MacGregor explaining
our Texas situation. It seems in this case, as has been the case
in other states, that the state has the material but the State
Chairman and the State Materials Chairmen are not in communication
with each other. ThereJore, the State Chairman is unaware of the
materials at the state level.
Because of these problems, we have asked our Regional Directors to
work directly with the State Materials Chairmen to make sure that
all materials are distributed to the appropriate ! *Lies in each state.
LOM YES. RE-ELECTION OF THE PRESIDENT
MINGRAM
September 25, 1972
MEMORANDIN 103:
Clark MacGregor
FROM:
Lewis Dal:
D
SUBJECT:
Promotional Materials -
Texas
Texas' original budget allocation for promotional materials
from August 1 - November 7 was $60,000. Through the first
two weeks of September, the State CRP had submitted nine
orders totaling less than $7,000. All the items on these
orders have been shipped and received.
In the first week of September, i urged the State Materials
Chrisman to order more materials. On September 14th, nine
Lore orders totaling about $51,000 were received by the Fuller-
ton distribution center. These orders were all shipped, with
a small number of backorders, by September 20th. The principal
items backordered are the Spenich-speaking brochure which,
according to my information, was held up in the approval stage;
the "Hinon/Agnow" bumper strip; and the "President Nixon"
Insuper strip. These backorders are being filled. I have
attached a copy of the policy statement sent to the State
Materials Chairmen regarding backorders. This substitution
policy does not apply to Nixon/Agnow material.
According to your Instructions, I checked with the Austin
office last week regarding the President's visit, to insure on
adequate supply of mate/dals. The materials chairman informed
no that both Austin and San Antonio were in good shape, primar-
ily because of a large shipment which we had air freighted to
them.
I am calling both Clements and Willeford to see if I can help
then. In addition, I have arranged with David Parker to be
kept informal of the travels of the First Panily.
INVION OPTNE PRESIDENT
REMORANDUM
September 23, 1972
IMMORANDUM FOR:
State Materials Chairmen
LEOM:
Leuis I. Dale
D
SURJECT:
Backorders
Substitution will be usede on all button and bumper strip orders
when the item ordered is unavailable in the distribution centers.
Any additional cost involved will be absorbed by the National
Committee for the Re election. This policy is necessary because of
the heavy dannad for the 1E butten and the 2A bumper strip.
cc: State Chairmen
The problem THE WHITE HOUSE is inally, not getting it's getting them
mail
distribute then on card
WASHINGTON
/
Tolek
Bumper steckers are all Mat really matter.
face burper defeat on all drive the other crap, launch a
Now and at least win
a the little
September 28, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
Campaign Materials
Fred Malek received a copy of my description of
Campaign Materials situation with your comments.
He respectfully disagrees and says that the
Beliciam the me,
criticisms from the states are exaggerated or
consciously created. Malek believes that in New
York, John Ehrlichman suggested to Peter Brennan
that's
that he complain personally to the President about
no materials. Malek had been in New York the
previous week to resolve their materials
problems. Hedidnet succeed
Malek decided against the Magruder suggestion of a
are
"bumper sticker blitz" in conjunction with the
Canvass Kick-Off. Malek decided to put all
resources on the Canvass Kick-Off in order to
do one event well, instead of two events poorly.
He has no current plans for a Bumper sticker blitz,
This
absend
!
malek should take 1/2 ha per day on
the phone to HO's + find out what's
happeng - do somethly about - instead
of writing memo, reprtick F blaing others
To
Mae
THE WHITE HOUSE
9/28
WASHINGTON
Mardon
Mayruda
September 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
Campaign Materials
MacGregor and Malek met September 22 to review the
Betterto
current campaign materials situation. Lewis Dale,
has been assigned as the man responsible for
campaign materials, received specific instructions
The first being a weekly report of the status of
materials distributed. (Attached)
Malek attibutes the materials problems to three
factors. First, there is 2 to 3 times the demand
for materials in 1972 than there was in 1968. Both
the increased support for the President and the
quality of the materials is cited. Second, the
amount allocated in the national budget for materialsdo
vivens.
is $2,200 (1968 --- $2,000). The 1972 budget has been
increased to $2,400. Unlike 1968, the states have
not had the freedom in allocating their budgets to
materials. More is being spent on field organization.
However, Malek has now directed certain states
(Pennsylvania, Ohio, and Indiana) to relocate some
of their budgets to materials.
The third reason for the materials problem is the most
serious. Over 80% of the scheduled materials have
been shipped to various requested headquarters within
biold at Put
the states. However, the State Chairmen, and other top
officials, do not realize they have arrived and do
not push for the distribution. In New York, for
example, the State CRP and GOP leadership claimed
they had not received materials. Lewis Dale and Peter
Dailey reviewed the shipping orders and receipts signed
by New York CRP officials. The result was that 80%
- 2 -
why womeone doesn't +
of all materials were in the state in the hands
of local CRP officials but the top officials
did not know this.
off his tell
Notemby
The of each materials solution state chairman will in the be indicatino state that MacGregor and that the percentage it will is contact their The
immediate responsibility to distribute them. M atter. Drop
Last night Ed Cox stopped in my office to review the technically
the Virginia Senate race. He asked me about the
campaign materials situation because he had been
tgst the
receiving complaints. He asked for any description
of the situation that I had. I gave him a copy
stuff
of the Dale memorandum and an oral description
of
the
actions.
out,
MacGregor-Malek Signed time meme rext
6 Quit weeks reporting that for somechot Ha be
well reports.
reports field vad, +
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 25, 1972
MEMORANDUM FOR:
Fred Malek
Jeb Magruder
FROM:
Lewis Dale
SUBJECT:
Promotional Materials
As of September 22nd, the four distribution centers had received
653 orders and had shipped 634, with backorders outstanding. The
statistics for the last reporting period (8/1-9/12) were drawn
from copies of 299 orders. We have now received an additional 289
orders and also have records of 386 backorder shipments.
These newly received records reveal that in the period 9/8-9/22, the
centers have received orders for 2,600,000 buttons, 2,500,000 bumper
strips, 3,675,000 brochures and several thousand other items. Over
3,500,000 buttons, 3,000,000 bumper strips and 3,970,000 brochures
have been shipped in this same period. The figure for brochures
does not include any of the 9,000,000 brochures shipped for canvassing
purposes in this period.
These figures indicate that supply is now outstripping demand. As of
September 20th, the states had $ 398,000 remaining in their promotional
materials budgets. We are now beginning to receive more checks to pay
for materials. I have advised Heinrich in New York that the states
might be willing to buy up to $200,000 worth of materials and that
production for that amount should concentrate on buttons, bumper strips,
posters and brochures. A memorandum from Magruder to Dailey on this
subject would put the necessary wheels in motion.
I was informed this morning of the Texas complaints, and would like to
add some background. Through the first two weeks of September, the
State CRP had submitted nine orders totalling less than $7,000.
According to our records, all the items on these orders have been
shipped and received.
In the first week of September, I urged, the State Materials Chairman to
order more materials. On September 14th, nine more orders totaling
some $51,000 were received by the Fullerton distribution center. These
Promotional Materials
September 25, 1972
Page 2
orders were all shipped, with a small number of backorders, by
September 20th. The principal items backordered are the Spanish-
Speaking brochure, which was late coming out of the approval stage;
the "Nixon/Agnew" bumper strip; and the "President Nixon" bumper strip.
I have attached a copy of the policy statement sent to the State
Materials Chairmen regarding backorders. This substitution policy
does not apply to Nixon/Agnew material.
I checked with Austin last week, regarding the President's visit.
The materials chairman informed me that both Austin and San Antonio
were in good shape, primarily because of a large shipment which we
had air freighted to them. I called George Willeford and Peter
O'Donnell today. Peter does not agree with my records, so I am
tracing seven of the last nine Texas orders. For your information,
we trace about five shipments per day. On one shipment out of fif-
teen, on the average, we discover some difficulty such as inexplicable
delay, failure to ship or lost shipment.
One of the major tasks facing us now is insuring that the State
Materials Chairmen are getting goods out to the local areas. An attach-
ment shows the number of orders each state has submitted. In
a
populous state, a low number of orders is a good indication that
most of the materials are going to a central headquarters for distri-
bution. Pennsylvania's budget has been expended on 14 orders. New
York, on the other hand, has submitted 180 orders with about half of
its budget. The destinations for their materials are scattered all
over New York. I had hoped to be able to solve this problem by
visits to the problem states, but the Regional Directors are probably
the best means we have of enforcing proper distribution within the
states. I will discuss the problem states with the respective
Regional Directors.
Attachments
CURRENT
ALLOCATION
ALLOCATION
STATE
(ORIGINAL AND SUPPLEMENT)
BALANCE
ALABAMA
10,000
7,000
ALASKA
4,500
2,516.50
ARIZONA
5,000
1,022.84
ARKANSAS
75,000
2,458
CALIFORNIA
170,000
77,069.69
COLORADO
7,500
2,561.50
CONNECTICUT
22,000
5,945
DELAWARE
4,000
1,066.50
FLORIDA
40,000
13,752.96
GEORGIA
16,000
1,103
HAWAII
6,000
1,620.72
IDAHO
5,500
18.30
ILLINOIS
110,000
449
INDIANA
27,000
7,254.50
IOWA
12,000
4,061.50
KANSAS
20,000
3,324.50
KENTUCKY
24,000
4,885
LOUISIANA
6,500
1,014
MAINE
6,000
1,729.50
MARYLAND
26,000
5,892.50
MASSACHUSETTS
22,000
240.80
MICHIGAN
105,000
70,222
MINNESOTA
19,000
4,423
MISSISSIPPI
7,000
2,855
MISSOURI
21,000
5,374.50
MONTANA
3,500
517.75
NEBRASKA
11,000
3,260
NEVADA
5,000
1,464.80
NEW HAMPSHIRE
5,000
831
NEW JERSEY
60,000
8,302.67
NEW MEXICO
8,000
2,544.50
NEW YORK
197,000
55,976.75
NORTH CAROLINA
20,000
8,764
NORTH DAKOTA
7,000
336
OHIO
80,000
22,775.95
OKLAHOMA
10,000
392.06
OREGON
12,000
1 356
PENNSYLVANIA
115,000
9,853:50
RHODE ISLAND
7,000
2,862.20
SOUTH CAROLINA
6,000
2,000
SOUTH DAKOTA
4,500
1,260
TENNESSEE
13,500
6,296.50
TEXAS
80,000
12,184.25
UTAH
7,000
2,420.20
VERMONT
7,000
2,665
VIRGINIA
21,000
7,758
WASHINGTON
17,000
7,703.80
WEST VIRGINIA
10,000
4,793
WISCONSIN
16,000
1,385
WYOMING
6,000
2,668
D. C.
D. C. HQ
TOTAL
$ 1,535,413
$ 398,231.74
ORDERS SHIPPED (by state)
STATE
ORDERS
BACKORDERS SHIPPED
Alabama
3
5
Alaska
4
3
Arizona
5
Arkansas
4
7
California
53
35
Colorado
4
2
Connecticut
9
3
Delaware
5
D. C.
Florida
1
5
Georgia
8
11
Hawaii
2
3
Idaho
6
3
Illinois
6
8
Indiana
9
4
Iowa
2
2
Kansas
7
5
Kentucky
2
4
Louisiana
16
18
Maine
2
Maryland
5
6
3
4
Massachusetts
4
3
Michigan
8
3
Minnesota
Orders Shipped by State
Page 2
Mississippi
2
2
Missouri
36
24
Montana
3
Nebraska
1
1
Nevada
3
3
New Hampshire
1
2
New Jersey
19
33
New Mexico
4
2
New York
180
92
North Carolina
4
4
North Dakota
2
2
Ohio
34
1
Oklahoma
11
8
Oregon
3
3
Pennsylvania
14
1
Rhode Island
2
1
South Carolina
4
7
South Dakota
5
Tennessee
3
5
Texas
21
22
Utah
3
3
Vermont
2
3
Virginia
4
2
Washington
6
West Virginia
59
10
Wisconsin
8
5
Wyoming
2
1
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 23, 1972
MEMORANDUM FOR:
State Materials Chairmen
FROM:
Lewis I. Dale
@
SUBJECT:
Backorders
Substitution will be made on all button and bumper strip orders
when the item ordered is unavailable in the distribution centers.
Any additional cost involved will be absorbed by the National
Committee for the Re-election. This policy is necessary because of
the heavy demand for the 1E button and the 2A bumper strip.
cc: State Chairmen
AMOUNT CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, week of 9/14/72 - 9/22/72
MISC.
MISC.
HQ
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
KITS
ALABAMA
ALASKA
ARIZONA
10,000
10,000
ARKANSAS
13,500*
6,000*
18,000*
12*
3,250*
12*
CALIFORNIA
11,300
15.500
13,000
236
11.550
135
10,000*
COLORADO
10,000
15,000
250
2
CONNECTICUT
4,000
2,000
DELAWARE
10,000
4,000
5,000*
2,012*
6,500*
D. C.
21,250
20,000
63,000
200
8,750
10,250
12
40,000*
100*
FLORIDA
15,000
30,000
30,000
GEORGIA
25,000
10,000
262
50
HAWAII
500*
IDAHO
10,000
8,000
512
2,000
1,086
200,000*
300*
279,000*
ILLINOIS
101,500
1,000
505,000
500
10,000*
29,000*
15,000*
INDIANA
11,000
5,000
800
3,000
IOWA
KANSAS
5,000
26
AMOUNT CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, week of 9/14/72 - 9/22/72
MISC.
MISC.
HQ
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
KITS
KENTUCKY
8,000
10,000*
1,000*
1,362*
LOUISIANA
1,325
9.500
10,000
116
300
97
12
MAINE
20,000*
30,000*
MARYLAND
30,000
20,000
MASSACHUSETTS
MICHIGAN
50,000
25,000*
MINNESOTA
5,000
5,000
5,000
MISSISSIPPI
30,000*
15,000*
MISSOURI
15,000
45,000
6,000
10,000*
5,000*
2,500*
MONTANA
5,000
5,000
5,000
10,000*
20,000*
50,000*
250*
NEBRASKA
40,500
10,000
1,000
2,250
2,000*
2,000*
1,000*
NEVADA
5,000
2,000
212
5,000
NEW HAMPSHIRE
NEW JERSEY
1,000
100*
250*
NEW MEXICO
2,000
3.024
2,000
25
162,400*
35,000*
238*
2,250*
NEW YORK
130,500
168,000
220,000
1,572
300
75
NORTH CAROLINA
35,000
44,000
24
AMOUNT CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, week of
9/14/72 - 9/22/72
MISC.
MISC.
HQ
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
KITS
1,500*
NORTH DAKOTA
1,350
7,000
11,000*
36,000*
OHIO
250
6,000
4,000
196
2,150
30
12
OKLAHOMA
120.055
60,000
10,000
36
20,000*
OREGON
20,000
10,000
40,000
8,000*
14,000*
1,500*
PENNSYLVANIA
250
16,000
6,000
12
74
25
RHODE ISLAND
SOUTH CAROLINA
SOUTH DAKOTA
12,000
8,000
112
300
TENNESSEE
84,000*
207,000*
51,538*
2,100*
5,000*
TEXAS
326,750
143,000
488,200
2,340
2,600
11,024
117
UTAH
VERMONT
VIRGINIA
5,000
5,000*
WASHINGTON
500
75,000
500
42,000*
WEST VIRGINIA
21,000
100
100,000*
10,000*
7,062*
500*
WISCONSIN
11,000
50,000
52
1,000
WYOMING
TOTALS
734,600*
720,000*
850*
386,723*
44,062*
6,012*
796,980
684,000
1,531,580
1,509.200
13,346
58,274
22,860
178
total order
placed
1,404,000
14,196
1,895,923
102,309
28,872
AMOUNT BACKORDERED CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, week of 9/14/72 - 9/22/72
MISC.
MISC.
HQ
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
KITS
ALABAMA
5,000
ALASKA
1,000
ARIZONA
ARKANSAS
10,000
CALIFORNIA
29,000
COLORADO
6,000
CONNECTICUT
DELAWARE
D.C.
5,000
500
FLORIDA
482
GEORGIA
11,000
60,000
24
HAWAII
500
IDAHO
50
1,500
ILLINOIS
261,000
217,500
284,000
INDIANA
10,000
14,000
15,000
IOWA
KANSAS
33,000
AMOUNT BACKORDERED CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, week of 9/14/72 - 9/22/72
MISC.
MISC.
HQ
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
KITS
KENTUCKY
50,000
LOUISIANA
1,000
2,000
500
MAINE
MARYLAND
20,000
MASSACHUSETTS
MICHIGAN
.50,000
MINNESOTA
3,000
MISSISSIPPI
MISSOURI
15,000
30,000
MONTANA
NEBRASKA
6,000
20,000
NEVADA
NEW HAMPSHIRE
NEW JERSEY
102,000
NEW MEXICO
NEW YORK
31,000
100,000
NORTH CAROLINA
AMOUNT BACKORDERED CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, week of 9/14/72 - 9/22/72
MISC.
MISC.
HQ
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
KITS
NORTH DAKOTA
8,000
OHIO
OKLAHOMA
11,000
OREGON
:
PENNSYLVANIA
900,000
300,000
200,000
100,000
RHODE ISLAND
SOUTH CAROLINA
50
SOUTH DAKOTA
TENNESSEE
TEXAS
84,000
UTAH
VERMONT
VIRGINIA
WASHINGTON
WEST VIRGINIA
20,000
10,000
500
2,000
WISCONSIN
79,000
10,000
500
WYOMING
TOTALS
1,578,500
780,500
669,000
1,050
122,506
550
AMOUNT CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, week of
9/8-9/15
MISC.
MISC.
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-PAISING
15,000*
5,000*
ALABAMA
1,500
16,000
ALASKA
5,500
100
2,000
10,000*
ARIZONA
10,000
10,000
1,000
30,000*
ARKANSAS
250
8,000
,250
3,500*
6,500*
12*
650*
36*
CALIFORNIA
97,500
56,000
1,000
502
14,480
275
COLORADO
10,000*
CONNECTICUT
20,000
100,000
DELAWARE
85*
500*
D. C.
4,156
3,878
6,721
393
17,201
2,307
FLORIDA
20,000*
GEORGIA
10,000
10,000
5,000*
5,000*
HAWAII
10,000
10,000
350
2,050
5,000
1,550*
IDAHO
25,500
10,000
20,000
250
12
ILLINOIS
100,000
50,000
10,000
INDIANA
15,000
15,000
21,000
IOWA
KANSAS
500
AMOUNT CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, week of 9/8-9/15
MISC.
MISC.
HQ
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
KITS
7,500*
KENTUCKY
70,000
62,500
30,000
250
7,000*
12*
LOUISIANA
3,000
2,000
362
2,174
MAINE
MARYLAND
21,000
30,000
7,500
50*
6,250*
MASSACHUSETTS
27,000
31,000
6,000
3,100
1,600
8
MICHIGAN
40,000
42,750
40,000
50
MINNESOTA
2,000
MISSISSIPPI
MISSOURI
31,000
450
250
MONTANA
NEBRASKA
NEVADA
NEW HAMPSHIRE
NEW JERSEY
NEW MEXICO
,
194,500*
20,000*
10,000*
50*
NEW YORK
210,000
232,500
348,125
6,200
20,250
74
NORTH CAROLINA
AMOUNT CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, week of
9/8-9/15
MISC.
MISC.
HQ
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-RAISING
KITS
NORTH DAKOTA
OHIO
82,000
90,000
90,000
10,250
OKLAHOMA
OREGON
7,000
PENNSYLVANIA
5,000
5,000
5,000
10
RHODE ISLAND
2,000
2,000
11,024
300
5,000
50,000*
50*
SOUTH CAROLINA
45,000
20,000
12
12
262
SOUTH DAKOTA
TENNESSEE
20.000
70,000
36,000*
30,000*
23,000*
200*
1,000*
TEXAS
23,250
29,000
120,400
186
96
2,060
23
16,000*
UTAH
5,250
4,000
8,000
VERMONT
VIRGINIA
30,000
5,000
50
5,000*
50,000*
2,000*
WASHINGTON
110,000
5,000
12
124
76,000*
12*
500*
WEST VIRGINIA
7.500
52,000
162
WISCONSIN
6,200
7.00
30,000
200
100
WYOMING
TOTALS
345,000*
241,000*
39,086*
747,200
893,628
1,740,898
1,092,200
1,134,628
1,779,984
AMOUNT BACKORDERED CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, WEEK OF
9/8-9/14
MISC.
MISC.
CHERAIG
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-MAISING
F ) KITS
Alabama
5,000
10,000
750
18
Alaska
6
Arkansas
45,000
California
19,000
3,000
881
24
12
Connecticut
10,000
D.C.
13,250
Florida
33
Georgia
79,500
Hawaii
6
Idaho
5,000
Illinois
175,000
200
Indima
68,000
Iowa
20,000
1,000
Kansas
20,000
12
Kentucky
25
Louisiana
5,000
27,000
2,012
17
Maryland
10,000
12
AMOUNT BACKORDERED CAMPAIGN MATERIALS
DISTRIBUTED TO STATES, WEEK OF
9/8-9/14
MISC.
MISC.
CHARAIGN
STATE
BUTTONS
BUMPER STICKERS
BROCHURES
POSTERS
GIVE-AWAY
FUND-MAISING
F) KITS
Massachusetts
20,000
100
12
Michigan
32,750
Mississippi
16
Montana
5,000
5,000
2,500
New Jersey
50,050
32,000
4,000
New Mexico
5,000
New York
85,000
127,000
North Carolina
15,000
50,000
North Dakota
10,000
5,000
Oklahoma
15,000
500
Rhode Island
6,000
6
South Carolina
15,000
55,000
Texas
27,500
2,500
4,800
250
2
14
Virginia
40,000
Vermont
20,000
12
Wyoming
10,000
7,000
5,000
TOTALS
449,500
652.050
58 812
THE WHITE HOUSE
9/25
WASHINGTON
September 23, 1972
MEMORANDUM FOR :
GORDON STRACHAN
FROM :
L. HIGBY
L
As you probably know, there was a big problem in Texas with the
rumor either true or false that no material had been distributed
in the state. John Ehrlichman was passing out bumper stickers
and campaign buttons left and right to everybody, including the
State Chairman.
This points up the problem that we really don't have our distribution
system going right yet. I want to know every week from now on
Lewis
how many bumper stickers have been placed out by our kids and
the bumper sticker blitz that is supposedly going on - what the
amount of materials is that has been distributed to headquarters,
not to just the states in general, etc. Let's really crack down
on this area and tell them that Bob wants weekly reports from
now on, beginning with the first report this Tuesday.
Holder Stach
Committee (_r the Re-elaction of the President
MEMORANDUM
September 25, 1972
MEMBRANDIM TO:
CLAPK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
PHIL CONNOU
SUBJECT:
Amnesty Commercial
Jaque
Per your request 18 a script for an "amnesty"
televasion commercial.
We believe this 13aue should be targeted at special
groups, 23 nas heen done :: ais for veterans maga-
zines, not dirrus mail to urban ethnic and blue
collar workers.
The reason for DDE using it on television, which
by age, =-- the younger voter tends to be more in
reaches ::: ::: === group, 12 that the issue varies
favor of the older voters. Also, a sig-
nifessed of voters won't sure.
Gallup on 0/4 streed that thile the national sample
was 303 for PROPERTY witholt := zone form c= punish: ent,
602 were 19918 :. For under 30 VOLORS, the figures
were 47/51.
Harris or S/LO allowed 18-21 year-olut favoring annest;
55/09 (with votice
Vo very vill at this point with
Cunger
mercfore the recommend against broad
und CC =...= For concurs with th S recom-
CC: Datler
NOVEMBER
AVENUE
GROUP
NEW new NY 20012
INC.
(212) 752-3500
COMMERCIAL
TV
Title:
ANNESTY
Date:
September 21, 1972
Commercial No.
Chent: SIXON CAMPATS
(DEMODRATS FOR MEMON)
Length
X
Product
B&B
Color
60
No. of words:
RTO
I
Promise
Approval.
VIDEO
AUDIO
1. CREW ON SCENE OF TECOPS WITH
ANNOR: (VO) Senstor George McGover:
FULL GELR PUREDING A INCLP SHIP.
has promised that, once the war in
Vietnam 1st over, be will grant complete
and unconditional annesty to those THE
who chose not to be drafted and instiad
left the country or went to juil.
2. DISSOLVE =0 CLOSE SHOTE DF MIN.
President Nixon has said that he would
7.5 THEY EMBARK.
be liberal in required to undesty, 100,
but with one reservation. He would
ask that those who broke the law by
dodging the draft pay the ponalty - of
breaking that 189.
3. DISSOME = INDUCTION CENTER AS
The President's position is this)
YOUNG : ARE CHENG SMORT IN.
There are thousands and thousands of
young NOR who 114 chose to serve, and
it 13 wron] to propose complete arrocky
from draft-dnd yors while the North
Vietnamese still hold prisoners
of war.
his
AMERICA
Date:
Sestember 21, 1972
Legish:
60
Page: 2
VIDEO
AUDIO
4. DISPORTE =: PRESIDENT NIXIN AZ
the difference in the positions of
HIS DESK IN 2.... OVAL CIFFEE.
Senator McCovern and the President
on attnesty reflect a difference in
philosophy a difference you should
think about on November 7th.
5. DISSOLVE TO "DEMOCRATE FOR
MIXON LOGO AND THE MANIATORY
LINE.
Dr.
THE WHITE HOUSE
WASHINGTON
September 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Malek's Field
Organization Report
Clark MacGregor forwarded Fred Malek's field
organization report today. Malek apologized
for the two week delay. To summarize Malek's
points:
1) All staffing and start-up problems
have been resolved;
2) The canvass control system under
Millican enables Malek to monitor the
headquarter by headquarter progress
of the key state canvass;
3) All state budgets have been set,
in spite of additional requests.
4) A separate, detailed report on campaign
maythor that
materials has been submitted. The man respon
sible is Lewis Dale, former patronage aide
to Tom Evans at the RNC;
leta The it. THE
5) Key states with organizational problems
(Texas, California, Pennsylvania and
on -0 that Ada
New York) have received personal attention
and where appropriate, additional men to
implement the programs;
the provens
6) The animosity between 1701, the RNC, and
the regular GOP has been ameliorated. Even
the press is reporting Malek is respected
by the RNC.
7) Malek's assessment of the current
position indicates the campaign will fall
- 2 -
howfor show
short of its goal of canvassing 75% of
the priority precincts. The problem states are
New York, in spite of Mitchell's assistance,
Pennsylvania, Texas, Missouri, West Virginia,
Washington, and Oregon.
There are pretty
serious problem.
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 22, 1972
MEMORANDEM FOR:
CLARK MACGREGOR.
FROM:
FRED MALEK
7m
SUBJECT:
Progress Report on Political Division Operations
The purpose of this memorandum is to review the progress over the last six
weeks in the field organization and to assess at this point how the campaign
generally is shaping up and what we can expect over the next sixty days.
Generally, we've taken the following actions in the six weeks since the last
written report.
1.
Completed our 1701 re-staffing and staff break-in efforts.
2.
Ironed out state campaign start-up problems - such as state
budgets, state campaign and canvass materials allocations, etc.
3.
Took steps to strengthen our ties with the Party organization
in each state and at the national level.
4.
Begun pushing state and county organizations to prepare for an
all out effort on our canvassing, registration and voter turn out,
which we formally kicked off September 16.
I will review the most important activities relating to the above actions
and then assess where we now stand in the campaigns in each state and what
we can realistically expect in the state campaigns over the next sixty days.
1701 FIELD DIVISION RE-STAFFING
Our 1701 staff went through its shake down in the month of August. As you
know, our regional directors were on board by the first of August as were the
major pieces of our support staff. In a couple of cases, we have had to make
some adjustments in responsibility and duties in our headquarters staff.
Rick Fore, formerly director of training, has now been given a
broadened mandate and is also responsible for programmatic elements
of the canvassing effort and distribution of canvassing materials
to the states.
- 2 -
Manyon Millican now is responsible only for control and accountability
of the states' canvassing activities. As you know. we have set up a
Master Control Room at 1730 to keep track of canvassing results in each
county in the United States. Manyon is overseeing this tracking effort.
Lewis Dale has been given two important tasks: (1) to oversee state
budget allocations and police state expenditures, and (2) to see that-
distribution of campaign materials goes smoothly.
ites
Our team is through the shake down period and is devoting itsulatire energies
toward operations.
LAYING AWAY STATE CAMPAIGN START UP PROBLEMS
As you know from your trips into the field, we have had several nagging start
up problems which have hindered the states' efforts to get the campaign in
gear. For the most part these are now behind us:
a.
State Budgets - All states now have approved monthly cash flow
budgets. The finance division is sending money according to the
cash flow schedules and this system is working satisfactorily.
See Tab A for our present position on state spending. Nine or
ten states have come back for supplements, but to now I have
held the line on additional spending.
This should
Campaign Materials - As you have observed on your trips, we have
also had materials problems in many states, as was described to
the
present
you this morning. However, the operating structure has now been
improved, backlog has been reduced to less than 20% and the four
distribution warehouses are now filling campaign orders a rapid
part,
clip. Most of the complaints pertain to esterday's problems,
within the state.
and we are working with individual states Not to improve distribution
true
C.
Campaign Canvassing Materials - There have been shortages and
mis-allocations of materials in several instances. Three weeks
ago I increased our budget for these materials by one-third so
that each state will have adequate allocations to cover at least
50% of their households. The complaints have subsided in the
last ten days.
d.
Efforts in individual states were strengthened as follows:
In Texas, we appointed Bill Clements as Co-Chairman and
Director of Operations for the state, to replace Fred
Agnich, who was simply not getting the job done. In turn,
Peter O'Donnell has been appointed by Clements to oversee
the canvassing effort. This is a good move since Peter is
one of the most knowledgeable canvassing pros in the business
3
In California, Marrin Collino is PAYMENT plugged directly Into
the four regional chairmen. With Marwin properly positioned
and after our trip there 10 your canvarsing and build harmony
among party leaders, I feel operations are moving touch more
repidly than they were.
New York has been dragging its feet and not implementing
MR. crovensing program. I act with Rixhy and Me top
lieutenants last week to attempt to TEROVE the road blocks.
I 20M now satisfied that we will have & good charass cifort
in upotate. Permitte, the WMST Total City Chrirman, 1a still
not on board, lost I will continue TV work our htw. Unfortunate
New York will require constant prodding and class supervision
UU both of our parts if we are to keep them motivated.
has also been nice off the work To a Exmat
the
leadership at the top. I Lorve net with Specter on this and
I expect that he will spend much more time on the campaign.
We should see more rapid movement there.
REBUILDING TIES WITH THE PARTY
As you know, a great deal of resentment had built up over the last year betwe
the GOP and the 1701 organization due to a number of factors. We knew that
these resentments were building up before the convention; and because of
this, our convention strategy was to direct our efforts almost exclusively to
improving relations with Party and Nixon Chairmen.
I feel that the time we both have taken since the convention to meet with
Party leaders has virtually eliminated the resentment which flaired at the
convention.
Your travels in the various states and meetings with the GOP
and CRP officials has done a great deal to ameliorate the
problem.
As you know I have started a series of telephone calls to Party
officials to discuss their problems and to get to know them.
These are directed particularly at the hot spots. Discussions
with Andrews in Ohio, Jones in Pennsylvania, Davenport in Wash-
ington and many others have begun to calm the water.
In addition, I have directed the Regional Directors to pay particu
attention to Party officials as they travel throughout the states
and to call on them or phone them to let them know what we're doin
- 4
We're making a great effort to jointly operate the voter
identification, registration and turn out canvassing with the
ENC, and the State GOP organizations. For example, the RNC
took responsibility for some 20 of the 50 cities in our canvass
kick off. In essence the two field divisions have merged for
the purpose of getting the canvassing underway.
The carefully planned Tuesday, September 12th meeting of the
RNC and CRP Chairmen here In Washington to explain the national
campaign to the party apparatus bore real fruit. It was favorably
reported in the press, and all feed back indicates that it Laid
away any resentments lingering after the convention.
Finally, I have been having regular contact with Dole and Evans
on topics of murual interest. The regular Friday lunch with Evans
has turned around his formerly unfavorable tone.
In short, we are dealing with a problem which is a natural one and will
never go away completely. However, the excess heat is now out of this
situation and I expect the problem will be under control through the election.
GETTING STATE CANVASSING EFFORTS UNDERWAY
Since the convention, the major thrust of the Political Division has been to
get the states organized and underway on their canvassing effort. This ea-
tailed efforts in the following areas:
We have held workshops in the states to explain the details of
the canvassing program and how specifically to organize the
canvass in each storefront across the country. Tab B indicates
progress in holding these workshops to date.
We have pushed for development of state and county organizations
and for headquarters openings. Our regional directors have spent
almost their entire time working with the states to get them
structured and operating for the canvassing.
The regional directors in the key states have been spending
considerable time getting the telephone centers organized and
operating. I have recently had a report on the progress of these
efforts and am most satisfied that the telephone banks are opened
and getting underway as planned. These banks will make a major
contribution to our efforts to contact the voters. Tab c gives
a summary of these activities for each state.
- 5 -
We have established the canvassing control and accountability
system that you reviewed yesterday. We are asking each store-
front headquarters to keep strict account of each door to door
canvassing kit. Each canvasser's results will be posted on con-
trol panels at the storefront headquarters and summary panels
permit storefronts to report progress to the county and state
organizations. In addition, we have contracted for an 800 in-
watts number 50 that on each Monday, each Nixon storefront in
every state reports to our National Control Center the results
of their canvassing for the campaign through the preceeding
Saturday. This helps to spot weak areas and get fieldmen
involved to straighten out the problems, and it also allows us
to set up competition between headquarters, states, and regional
directors for canvassing performance.
We kicked off our national canvass program on Saturday, September
16. This took the energies of the entire Political Division for
the two preceeding weeks. The highly successful results which
have been reported to you in previous memos made the exercise
well worth the effort.
AN ASSESSMENT OF OUR PRESENT POSITION
As we knew from the beginning, our door to door canvassing project is a
highly ambitious one. Because we started several months behind in getting
the proper organization in place, funded, and instructed in canvass techniques,
we have always been in the position of playing catch-up ball. In retrospect
our goals are even more ambitious than we realized at the time. We're find-
ing that canvassing is an activity that everyone gives great lip service to
but is generally not well done. In addition, the present lead in the polls
has eroded the sense of urgency of many of our state leaders.
Because of the lateness of our start as well as the complacence we all noted,
we will fall short of our goal to canvass 75% of our priority precincts in
many of our states. Right now I expect that we will have strong canvassing
efforts in the New England states and the key states of Connecticut, Michigan,
Illinois, California Maryland and Ohio- New Jersey is behind, but coming
on fast and we have a effort there The farm and mountain states
will be spotty Iowa, Nebraska and (11 do a good job. Some of
the other state Kansas, Montana and Idaho will fall well behind our initial
expectations. There will be only token canvassing in some of the southern
and border states.
Ad whet?
I am particularly incerned about the campaigns in New York, Pennsylvania,
Texas, Missouri, Wes Firginia, Washington and Oregon. I visited New York
and Pennsylvania last week and will be in Texas, Washington, Oregon and
California next week The New York City organization is really weak and is
you should sure
- 6 -
simply not pushing the canvassing/telephone effort. They will not perform
above 30% of standard as things now stand. Pennsylvania is also behind due
to poor direction but is more correctable than New York. The problem in
Texas Is a late start coupled with some friction among the leadership. At
present their canvass/telephone effort is in trouble, but I am hopeful that
we can still turn it around.
At this point there are only two ways to bolster these problem states. The
first is to exert maximum pressure from here on the state leadership to get
their job done. I have already begun to do this and you may well begin
receiving complaints. The other avenue is to divert resources from our
national staff into the problem states. Accordingly, the following steps are
now being taken:
I have assigned experienced fieldmen permanently to several
of the key states which are having difficulty in getting their
organizations firmed up. Two men will be helping Gordon Gooch
in New York: another two will be working exclusively in Penn-
sylvania. Also, I have assigned one fieldman to work with
Marvin Collins in California and two full time men to go to
Texas and work with Tom Reed and Peter O'Donnell. These men
will work with state, county and storefront organization leaders
to speed the canvassing efforts. All are good technicians who
passed the canvass kick off test in the field. They will spend
full time on the canvassing/telephone efforts and will be
responsible to move these programs at the local levels.
In two secondary battleground states - Missouri and West Virginia -
I have assigned Tom Crouch, one of the national fieldmen, respon-
sibility for getting their canvassing activities underway. He in
no way replaces Peter Sawers; but I felt that an extra push was
needed by a man with Tom's expertise, as we have had real problems
in these states. I have been quite impressed with Tom; his work
in setting up Mrs. Nixon's canvassing kick off visit to Queens
was particularly impressive and be will provide Sawers with strong
day to day support.
Additional recommendations for Washington and Oregon will follow
my visits this week.
Additional fieldmen from the voter bloc groups will be moved into the lagging
states during October, as necessary.
In summary, I am more than pleased with the progress we have made since July
in getting the campaign off the ground. Actually we've had fewer problems
than we might have expected. While we may not reach our canvassing goals
in all states, we nevertheless will have strong efforts in most states.
Furthermore, I expect to be spending more and more of 1701's resources in
those key states where we are having problems. While this takes resources
and management time away from some of the sure states, I feel it is worth-
while.
Not worthooking assential
- 7 -
Despite these efforts, we will never reach our standard in states like
New York, Pennsylvania and Texas. Rather our goals in these states will be
to raise their performance from the present 30% of standard to a 60% level
as compared with other key states.
Finally, in spite of the above assessment, I'm sure that our efforts in the
states will be the best ever mounted in a national campaign and that they
will far surpass McGovern's vaunted ability in campaign organization.
-
Transfers 4
Contribution
Transfure
Major LIFER
livenspts
YOURT NAME
THAT
Mark
STATE
-04-
3/2-3/2
2/7/0/8
Deligit
treesely 3130.
Judget 1100
theme
N.W.
NATE
1,541
46.45
2.217.
11,752
Sting)
8932.
21.15.
12373
bake
11.356
11.130
LEW
34,762
slace
2.171.
11.112
12,252.
...
226
4.514
06.172
53,549
7013
14.7%
CLWL)
3.247
23.185
13.933
17.036
5.330
Banes
1234
$51
%722
12.722
2,775
42.923
(1419)
$ 653
21,492
15,552
and
130
experied
6512115
0
14.00
1,662,733
227.20
111914
LYNNE
142,117
151
5,774
15.101
Rib
HDD
likesife
42,567
2.515
(10.m)
11.13%
33.655
76,215
33,12).
92,621
11.353
100
2.516
22.201
150,450
$1,97
29391
21317
12:3
533
17.17
22933
5006
99623
6337
21,252
(235)
12000
(101)
120
d'ivence
56716
45333
4.102.
23.762
22201
1217
(350)
at
... Culumbis
21,004
22,172
sera
Tapids
72.42
0.719
11116
123/11.
[Y] Yes
LET
85.023
(53,194)
22.15%
112.6
121
10:01
No
0
11.176
82120
210
54.212
10,720
4.51%
1456
211
MALT
11.472
5.316
10634
63422
42.9.12
A
12.144
31,100
11911
111
dihe
PAT
1315
9.15
25.73
NOTE
13741
27.729
iso
1000
15286
movie
176385
$3,200
1527
217374
336,702
CALIFY
252.243
245.22
20,10
VI
name
DUE
1339
14131
12.31
ELAIN
58.75)
with
19.39
50.51
$ 711.
2013
12,727
1,402
AND
17
ONL
25.43
LID
45659
21705
112,549
$3,730
2072
LII
RUS
2530
52.557
20,255
57,922
12,25
34,371
22
Sectory
SEATE
1.00
13
65,121
111,005
65233
72.122
11322
2220
21011
S.3
31.442
saieres
12533
33.653
(3,729)
11,2%2
76372
1.131
:
Lendslane
11.02
3.612
3.57h
THE
N.W
235
12%
42021
3.772
31,121
503527
1300
12705
211
20%
115115
©
31%
4132
5179
SLATT
11150
3124F
30
2.711
15,019
<YLTES>
3,572
76111
14.222
522,1517
77.592
b.r.
12,971
Sind
11.15V
719,427
133.895
63.649
123,330
20140
32.170
Medical
51,175
1767
STAM
13,781
25.32
27,417
WAR
12.941
71.5
National
we
5.05
MAI
93540
13,157
21,332
(WIL)
2021
1001
2534
12.
11213
11.131
AMBRI
132222
21.136
20.975
(1615)
19.20%
45412
1333
221
Misser)
P.O
Monters
15.47
NOT
3.555
24,270
N.M
9,111
16.5%
y.173
THE
2.447
NY
Nature
-
11.5.4
11.572
2,73%
24,751
(15,210)
8.117
21.155
12 277
341
Nameds
15,750
1937
17,616
51166
SINE
1230
52172
COD
11,39
15,541
LIND
15 %
11.57
72
25214
TIME
(194)
12345
4,313
31.VL2
111
10.00
27.1
11.5%
ween
142.190
61,935
121.116
53155
HE
02.437
1.1%
SAN
2,418
11.3/1
(10 416)
13.1°C
19.7-7
1222
and
No.
27.622
19"Y
0.:11
113724
6510352
1236-414
152.893
23,156
10.00
New York
Certify
95.1°F
$55
5.192
105,381
UTATE
34,169
11.652
<<nt>
69.013
2.67()
112
0.53
11
9.351
27.713
32,454
115
17.067
7718
2516
'''
151
cr.
11111
2174
D.777
227.15A
131.239
153.931
INDUST
29.812
JCL144
176
29225
9177
5.9
21:36
not
3,521
STAR
37.256
27,827
4555
32.72%
76.17
2,336
13.52
96105
11,795
31156
(11997)
91,235
26,803
(HIS)
913
Providents
313,646
31.702
35,000
0,113
IN.CO
YUL212
22,527
376,650
<<02>
:1.1
1.44
Love
550
-
5631
1.2
20%
32
255
221
the
STATE
12.2%
5723497
5913
16991
$ 051
197
©
27.517
(24,300)
234
11,10
37274
ALICE
19.9.17
21493
17312
$ 472
it
0.421
ASI
0.131
22745
42,959
12.014
30,554
2671
7.426
19.7
32.572
(374)
36112
LIVE
1114
192
Tennessee
Hall
2232
Suall
FLATE
113,152
31,410
Texas
19336
16193
117,377
35201
224,458
154.775
11.4%
NATIV
15.1.
bish
12.4/7
7735
3.813
YEARS
£1.531
YNS
15,524
(954)
148
9877
L112
2.581
18.23L
13.15
16,525
2.115
2,1%
9,186
6,334
3.4
Voment
Virgin
11.117
12:6
3.11
18.11%
CILL
27.235
1211
19:30
17.512
10.0
rus
$1.095
18,155
14,516
21514
WASHO
21.525
SHIL)
22142
51,770
23.10
19.6
weller
12
R.57
21.792
32.75)
21.112
"15a
15.7
17522
11.47%
0.2
DAS
115.5
426
Brown
PAYM
1,737
11.172
76,9442
144,000
67436
113.50
35.976
Hywrite
11.161
1,0%5
21012
21133
2221
12323
(219)
1,51
11.673
16381
55
United
Facrign
5-1-513
OMA
simeet
service
DESTRIBED
impresante
OTH
Date allo
9/2-9/8.
WORKSHOP SESSIONS
(Completed and Planned)
State
Number
Alabama
1
Alaska
1
Arizona
1
Arkansas
1
California
4.
Colorado
1
Connecticut
1
Delaware
1
Florida
1
Ger rgia
1
Eat. iii
1
Idaho
1
Illinois
1
Indiana
3
Iowa
1
Kansas
1
Kentucky
1
Louisiana
1
Maine
1
Maryland
1
Massachusetts
1
Michigan
1
Minnesota
1
Mississippi
1
Missouri
1
Montana
1
Nebraska
1
Nevada
1
New Hampshire
2
New Jersey
1
New Mexico
1
New York
1
North Carolina
Planned
North Dakota
Planned
Ohio
1
Oklahoma
1
Oregon
1
Pennsylvania
1
Rhode Island
1
South Carolina
1
WORKSHOPS, con't.
State
Number
South Dakota
1
Tennessee
1
Texas
2
Utah
1
Vermont
1
Virginia
1
Washington
1
West Virginia
Planned
Wisconsin
1
Wyoming
1
ELEPHONE CAMPAIGN PROGRESS CHARI
NO. OF
COMPUTER LISTS
PROJECTED
BUDGETED
PHONE CENTER
CONTERS
RECEIVE FOR
DATE FOR
# OF
DATE
NO. OF
CHAIRMEN
LOCATED
HOW MANY
START OF
ORIEN-
WHO
CENTERS
RECRUITED
TO DATE
CONTERS?
OPERATIONS
TATION
ATTENDED?
OVERALL
STATUS
TE.
MEETINGS
(Wook of...)
fornia
46
4.6
46
46
a/w
7/22
NB
RS
2
CH
COOD
seticut
6
6
6.
9/4
8/30.
NB
6.
/
CH
NEED LISTS
Desistite
18
17
18
%
/
18
,
LINDIS
8/14
N3
than
17
17
17
17
9/11
In
NEED LISTS
NB
riand
4
4
4
4
9/4
B/5
Cood -- need
NB
/
list for Aline
CH
America
Agan
19
16
9/11
Different program
18
19
I
from other states
Jorsey
22
16
17
18
9/11
8/26
NO RS
Late Start has
/
CH
good progress
(pstito
22
22
21
20
%
8/28-
NB
OF: -- Phone Co.
New York
4/12
,
3
Blag
NO
CH
delays, deferred
I
/
SEATE u..
/
CH
GS
o
21
20
21
21
%
8/12
NB
0000... need
2
lists
naylvania
33
28
9/11
8/12
HB
R3
Need pione
33
33
CH
conter londors
/
##
49
29
35
26
9/4-9/18 1/4- 9/18
8/19
NB
OK Julayed
2
CH
start at
#
THE WHITE HOUSE
WASHINGTON
September 26, 1972
Mable Dene ccpu cain
9/28
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Malek's Field
Organization Report
Clark MacGregor forwarded Fred Malek's field
organization report today. Malek apologized
for the two week delay. To summarize Malek's
points:
1) All staffing and start-up problems
have been resolved;
2) The canvass control system under
Millican enables Malek to monitor the
headquarter by headquarter progress
of the key state canvass;
3) All state budgets have been set.
in spite of additional requests.
That's
4) A separate, detailed report on campaign
materials has been submitted. The man respon
sible is Lewis Dale, former patronage aide
to Tom Evans at the RNC;
leta the
5) Key states with organizational problems
(Texas, California, Pennsylvania and
New York) have received personal attention
and where appropriate, additional men to
implement the programs;
the
has on provided ?
6) The animosity between 1701- the RNC, and
the regular GOP has been ameliorated. Even
the press is reporting Malek is respected
by the RNC.
7) Malek's assessment of the current
position indicates the campaign will fall
- 2 -
howfor short
short of its goal of canvassing 75% of
the priority precincts. The problem states are
New York. in spite of Mitchell's assistance,
Pennsylvania, Texas, Missouri, West Virginia,
Washington and Oregon.
There are pretty
serious problem.
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 22, 1972
MEMORANDUM FOR:
CLARK MACGREGOR.
FROM:
FRED MALEK 7m
SUBJECT:
Progress Report on Political Division Operations
The purpose of this memorandum is to review the progress over the last six
weeks in the field organization and to assess at this point how the campaign
generally is shaping up and what we can expect over the next sixty days.
Generally, we've taken the following actions in the six weeks since the last
written report.
1.
Completed our 1701 re-staffing and staff break-in efforts.
2.
Ironed out state campaign start-up problems - such as state
budgets, state campaign and canvass materials allocations, etc.
3.
.Took steps to strengthen our ties with the Party organization
in each state and at the national level.
4.
Begun pushing state and county organizations to prepare for an
all out effort on our canvassing, registration and voter turn out,
which we formally kicked off September 16.
I will review the most important activities relating to the above actions
and then assess where we now stand in the campaigns in each state and what
we can realistically expect in the state campaigns over the next sixty days.
1701 FIELD DIVISION RE-STAFFING
Our 1701 staff went through its shake down in the month of August. As you
know, our regional directors were on board by the first of August as were the
major pieces of our support staff. In a couple of cases, we have had to make
some adjustments in responsibility and duties in our headquarters staff.
Rick Fore, formerly director of training, has now been given a
broadened mandate and is also responsible for programmatic elements
of the canvassing effort and distribution of canvassing materials
to the states.
- 2 -
Manyon Millican now is responsible only for control and accountability
of the states' canvassing activities. As you know, we have set up a
Master Control Room at 1730 to keep track of canvassing results in each
county in the United States. Manyon is overseeing this tracking effort.
Lewis Dale has been given two important tasks: (1) to oversee state
budget allocations and police state expenditures, and (2) to see that
distribution of campaign materials goes smoothly.
Our team is through the shake down period and is devoting its entire energies
toward operations.
LAYING AWAY STATE CAMPAIGN START UP PROBLEMS
As you know from your trips into the field, we have had several nagging start
up problems which have hindered the states' efforts to get the campaign in
gear. For the most part these are now behind us:
a.
State Budgets - All states now have approved monthly cash flow
budgets. The finance division is sending money according to the
cash flow schedules and this system is working satisfactorily.
See Tab A for our present position on state spending. Nine or
ten states have come back for supplements, but to now I have
held the line on additional spending.
the the the
Campaign Materials - As you have observed on your trips, we have
also had materials problems in many states, as was described to
you this morning. However, the operating structure has now been
improved, backlog has been reduced to less than 20%, and the four
distribution warehouses are now filling campaign orders at a rapid
clip. Most of the complaints pertain to esterday's problems,
within the state.
and we are working with individual states Not true to improve distribution
C.
Campaign Canvassing Materials - There have been shortages and
mis-allocations of materials in several instances. Three weeks
ago I increased our budget for these materials by one-third so
that each state will have adequate allocations to cover at least
50% of their households. The complaints have subsided in the
last ten days.
d.
Efforts in individual states were strengthened as follows:
In Texas, we appointed Bill Clements as Co-Chairman and
Director of Operations for the state, to replace Fred
Agnich, who was simply not getting the job done. In turn,
Peter O'Donnell has been appointed by Clements to oversee
the canvassing effort. This is a good move since Peter is
one of the most knowledgeable canvassing pros in the business.
- 3 -
In California, Marvin Collins is now plugged directly into
the four regional chairmen. With Marvin properly positioned
and after our trip there to push canvassing and build harmony
among party leaders, I feel operations are moving much more
rapidly than they were.
New York has been dragging its feet and not implementing
our canvassing program. I met with Bixby and his top
lieutenants last week to attempt to remove the road blocks.
I am now satisfied that we will have a good canvass effort
in upstate. Perrotta, the New York City Chairman, is still
not on board, and I will continue to work on him. Unfortunately,
New York will require constant prodding and close supervision
on both of our parts if we are to keep them motivated.
Pennsylvania has also been slow off the mark. To a great
extent, their problems have stemmed from a lack of strong
leadership at the top. I have met with Specter on this and
I expect that he will spend much more time on the campaign.
We should see more rapid movement there.
REBUILDING TIES WITH THE PARTY
As you know, a great deal of resentment had built up over the last year between
the GOP and the 1701 organization due to a number of factors. We knew that
these resentments were building up before the convention; and because of
this, our convention strategy was to direct our efforts almost exclusively to
improving relations with Party and Nixon Chairmen.
I feel that the time we both have taken since the convention to meet with
Party leaders has virtually eliminated the resentment which flaired at the
convention.
Your travels in the various states and meetings with the GOP
and CRP officials has done a great deal to ameliorate the
problem.
As you know I have started a series of telephone calls to Party
officials to discuss their problems and to get to know them.
These are directed particularly at the hot spots. Discussions
with Andrews in Ohio, Jones in Pennsylvania, Davenport in Wash-
ington and many others have begun to calm the water.
In addition, I have directed the Regional Directors to pay particular
attention to Party officials as they travel throughout the states
and to call on them or phone them to let them know what we're doing.
- 4 -
We're making a great effort to jointly operate the voter
identification, registration and turn out canvassing with the
RNC, and the State GOP organizations. For example, the RNC
took responsibility for some 20 of the 50 cities in our canvass
kick off. In essence the two field divisions have merged for
the purpose of getting the canvassing underway.
The carefully planned Tuesday, September 12th meeting of the
RNC and CRP Chairmen here in Washington to explain the national
campaign to the party apparatus bore real fruit. It was favorably
reported in the press, and all feed back indicates that it laid
away any resentments lingering after the convention.
Finally, I have been having regular contact with Dole and Evans
on topics of mutual interest. The regular Friday lunch with Evans
has turned around his formerly unfavorable tone.
In short, we are dealing with a problem which is a natural one and will
never go away completely. However, the excess heat is now out of this
situation and I expect the problem will be under control through the election.
GETTING STATE CANVASSING EFFORTS UNDERWAY
Since the convention, the major thrust of the Political Division has been to
get the states organized and underway on their canvassing effort. This en-
tailed efforts in the following areas:
We have held workshops in the states to explain the details of
the canvassing program and how specifically to organize the
canvass in each storefront across the country. Tab B indicates
progress in holding these workshops to date.
We have pushed for development of state and county organizations
and for headquarters openings. Our regional directors have spent
almost their entire time working with the states to get them
structured and operating for the canvassing.
The regional directors in the key states have been spending
considerable time getting the telephone centers organized and
operating. I have recently had a report on the progress of these
efforts and am most satisfied that the telephone banks are opened
and getting underway as planned. These banks will make a major
contribution to our efforts to contact the voters. Tab C gives
a summary of these activities for each state.
- 5 -
We have established the canvassing control and accountability
system that you reviewed yesterday. We are asking each store-
front headquarters to keep strict account of each door to door
canvassing kit. Each canvasser's results will be posted on con-
trol panels at the storefront headquarters and summary panels
permit storefronts to report progress to the county and state
örganizations. In addition, we have contracted for an 800 in-
watts number so that on each Monday, each Nixon storefront in
every state reports to our National Control Center the results
of their canvassing for the campaign through the preceeding
Saturday. This helps to spot weak areas and get fieldmen
involved to straighten out the problems, and it also allows us
to set up competition between headquarters, states, and regional
directors for canvassing performance.
We kicked off our national canvass program on Saturday, September
16. This took the energies of the entire Political Division for
the two preceeding weeks. The highly successful results which
have been reported to you in previous memos made the exercise
well worth the effort.
AN ASSESSMENT OF OUR PRESENT POSITION
As we knew from the beginning, our door to door canvassing project is a
highly ambitious one. Because we started several months behind in getting
the proper organization in place, funded, and instructed in canvass techniques,
we have always been in the position of playing catch-up ball. In retrospect
our goals are even more ambitious than we realized at the time. We're find-
ing that canvassing is an activity that everyone gives great lip service to
but is generally not well done. In addition, the present lead in the polls
has eroded the sense of urgency of many of our state leaders.
Because of the lateness of our start as well as the complacence we all noted,
we will fall short of our goal to canvass 75% of our priority precincts in
many of our states. Right now I expect that we will have strong canvassing
efforts in the New England states and the key states of Connecticut, Michigan,
Illinois, California Maryland and Ohio. New Jersey is behind, but coming
on fast and we will have a good effort there The farm and mountain states
will be spotty Iowa, Nebraska and Minnesota will do a good job. Some of
the other states - Kansas, Montana and Idaho will fall well behind our initial
expectations. There will be only token canvassing in some of the southern
and border states.
socher?
I am particularly concerned about the campaigns in New York, Pennsylvania,
Texas, Missouri, Wes Virginia, Washington and Oregon. I visited New York
and Pennsylvania last week and will be in Texas, Washington, Oregon and
California next week The New York City organization is really weak and is
you showld
- 6 -
simply not pushing the canvassing/telephone effort. They will not perform
above 30% of standard as things now stand. Pennsylvania is also behind due
to poor direction but is more correctable than New York. The problem in
Texas is a late start coupled with some friction among the leadership. At
present their canvass/telephone effort is in trouble, but I am hopeful that
we can still turn it around.
At this point there are only two ways to bolster these problem states. The
first is to exert maximum pressure from here on the state leadership to get
their job done: I have already begun to do this and you may well begin
receiving complaints. The other avenue is to divert resources from our
national staff into the problem states. Accordingly, the following steps are
now being taken:
I have assigned experienced fieldmen permanently to several
of the key states which are having difficulty in getting their
organizations firmed up. Two men will be helping Gordon Gooch
in New York; another two will be working exclusively in Penn-
sylvania. Also, I have assigned one fieldman to work with
Marvin Collins in California and two full time men to go to
Texas and work with Tom Reed and Peter O'Donnell. These men
will work with state, county and storefront organization leaders
to speed the canvassing efforts. All are good technicians who
passed the canvass kick off test in the field. They will spend
full time on the canvassing/telephone efforts and will be
responsible to move these programs at the local levels.
In two secondary battleground states - Missouri and West Virginia -
I have assigned Tom Crouch, one of the national fieldmen, respon-
sibility for getting their canvassing activities underway. He in
no way replaces Peter Sawers; but I felt that an extra push was
needed by a man with Tom's expertise, as we have had real problems
in these states. I have been quite impressed with Tom; his work
in setting up Mrs. Nixon's canvassing kick off visit to Queens
was particularly impressive and he will provide Sawers with strong
day to day support.
Additional recommendations for Washington and Oregon will follow
my visits this week.
Additional fieldmen from the voter bloc groups will be moved into the lagging
states during October, as necessary.
In summary, I am more than pleased with the progress we have made since July
in getting the campaign off the ground. Actually we've had fewer problems
than we might have expected. While we may not reach our canvassing goals
in all states, we nevertheless will have strong efforts in most states.
Furthermore, I expect to be spending more and more of 1701's resources in
those key states where we are having problems. While this takes resources
and management time away from some of the sure states, I feel it is worth-
while.
Not wortheokile, essential
- 7 -
Despite these efforts, we will never reach our standard in states like
New York, Pennsylvania and Texas. Rather our goals in these states will be
to raise their performance from the present 30% of standard to a 60% level
as compared with other key states.
Finally, in spite of the above assessment, I'm sure that our efforts in the
states will be the best ever mounted in a national campaign and that they
will far surpass McGovern's vaunted ability in campaign organization.
Transfers &
Contribution
Transfers
STATE
Major Cifes
Receipts
Total State
01 228 1110
2/2-3/8
0/2-0/8
Through.9/1
Budget
through.9/30
Budger.9/30
through
through
BUJGEL 2/1
Raised
Alahama
33,715
4391
1.581
146,172
(6,405.
20.217.
43,752
52402
9.432
23.305
13.373
16.4
Alaska
11.326
12.32
2576
34,762
31014
2.191
21.112
1957
15397
11,252
5.231
23.6
Arizona
29,066
5.730
11.576
16.272
53,702
7022
34.982
(ILWL)
3,247
23.180
13.933
27.6
Arkansas
29311
3.912
8.576
41,227
62.822
2,375
42,407
(1419)
5.638
21,491
15.853
200
California
6537145
114 003
©
11.076
1,662,233
2.771.047
1,116,814
1911.117
308.54
1.263.232
1.405.415
142,177
36.1
Colorado
43,569
2.515
<20,00>
11,576
43.655
76,775
33.122
42.621
5,974
15.003
22870
11,787
513
Connecticut
73,283
3,750
2526
90.621
132.450
89.941
116.302
25691
16.317
72,300
59:3
17.3
Delaware
17.124
22933
9.76
43,633
42,325
6308>
27.252
22.783
21000
17,000
(1000)
300
District of Columbia
23,064
22070
8576
51,710
45,393
< 6317)
23,763
(27947)
27,397
1888
(17,509)
416
Florida
73,362
53,234
11.576
138172
143,40s
5,273
75,023
(53,144)
22.58%
41.246
2,562
129
Ceorgia
24.04
552
O
11576
46170
92.600
46.410
56912
10,720
6.49%
31,080
24 586
221
Hawall
3333
32.622
<10,000>
3576
24034
63655
(12,389)
42,940
(31.074)
16,349
32,202
13911
148
Idaho
14,832
1325
3.276
24737
36,450
13741
24.729
250
5000
15,246
10,246
9.5
Illinois
176725
53,254
17527
247776
$31,200
581424
252.222
302446
245,320
369,590
123 100
32.1
Indiana
D.S75
8.235
11181
97.341
151,650
54,303
116,330
19229
60.333
50,729.
20,586
7:
Iowa
25,626
8.553
11319
45.658
83205
42,549
53,730
2072
17,777
28,672
10.893
9.4
Kansas
35.407
1.3.7
3.775
45322
88.557
43,255
57,527
12.275
14.373
36,221
17903
77
Kentucky
55626
1.40
9.576
65,372
131,275
65703
72.102
11.723
18,196.00
39200
21014
£3
Louislana
2132
4,512
2576
42457.
60:00
17,593
38.653
(3,724.)
13,220
21,799
8.579
32.3
Maine
32,208
2215
3576
41079
43021
3.922
31,536
(0.563)
19016
19305
729
20.3
Maryland
104626
4526
©
3,44
118.077
219402
101.30
159,800
41702
21,352
119520
35,248
30.4
Massachuretts
71,485
35,030
243,955>
S.S13
71161
41.002
(39,161)
72,687
(48474
13,495
10,499
<842>
277
Michigan
198,221
12.646
11.227
210196
424625
214 429
273.895
63,699
72,170
173,320
101,150
139
Minnesota
41,225
1.782
54069
11.020
(3.78)
78.32
28,231
27,459
46430
18,961
353
Mississippi
25534
1363
5.5%
35513
48640
13,127
28,802
6711)
7,694
15728
7534
103
Missouri
59,323
37717
11.131
108.891
132067
21,176
90,876
(18,015)
59,504
65,517
6.623
27.3
Montana
15149
575
3.5%
24,770
27.509
4239
16,505
(7,765)
4.373
7.420
2047
44
Nobraska
94,253
-
11586
55,344
63,522
7.938
78,733
(15,711)
8,887
21,655
12778
20.7
Nevada
36,750
2,700
13,026
52566
62.465
10,099
77,182
<19687>
33,10%
25.50%
(7593)
25.6
New Hampshire
16.553
70
25%
25214
25 300
(2914)
12265
(12.949)
4,353
4422
107
10.4
New Jersey
103,679
227
11.521
115 437
1/35/02
317,513
255.677
142.190
61,931
121116
59185
15.5
New Mexico
32427
5.342
S.531
46,350
49968
3,612
31,734
(14,416)
12,340
13.422
7012
19.3
New York
372.599
1,444
11.571
383724
1,810,854
1427130
1036,616
652.892
230,500.00
441,156
211,156
60.8
North Carolina
95.327
455
3592
104331
138,750
34,469
92652
(5729)
72,762
69.032
(3.674)
11.3
North Dakota
D.553
1652
$521
27729
30.454
65
12.062
<11.722
7.713
9536
818
15.1
Ohio
247,522
2572
13.747
238.901
707,150
438,249
462,932
193.981
140.468
293.812
15344
176
Oklahoma
33,636
17152
3.521
57339
97216
37.822
64.024
4.585
30.126
39.296
9170
50.1
Oregan
76122
2.336
14521
91,105
1133.00
11,905
73156
<17,949>
91.275
26,602
(646:3)
43.3
Pennsylvania
313,646
33,702
45,225
0.193
403,471
761.00
352,509
491 219
22,523
377,269
305,097
(72172)
121
Puerio Rico
4.631
-
-
4631
Lone
3,6319
550
(4081)
-
702
200
7.2
Rhode Island
30.44
855
101
40.410
27,035
(13,375)
13,041
(22369)
5913
11994
6061
14.7
South Carolina
27597
33.273
<26,000>
8581
44056
$3,300
37214
63,100
19,044
29492
47,962
18470
56.4
South Debota
15409
1.955
9.531
25945
42,959
17.014
30,536
4541
7.426
20.976
13550
07
Tennessee
36,037
9060
S.521
$3,672
116,152
32.472
74910
(5768)
45,623
51,365
5632
78.0
Teras
103376
4.460
11,143
119,477
SOL.640
357121
274,454
154.975
89.940
136.674
45744
55.6
Utah
23,473
7.130
7812
45,446
54,429
7.053
35,572
(9854)
29,054
22.763
(1301)
145
Verment
9,927
2222
2531
14.731
28,394
13.663
16,936
2,105
2,122
9326
6279
3.6
Virginia
41,347
2316
3531
53.814
114.000
55186
67.025
3,211
22,952
35550
12598
260
Virgin Islands
-
-
-
-
- -
--
-
-
..
50.5
Washington
61.095
14355
14,016
89536
119.940
30.40%
78.225
<0.511
22147
47.720
22.573
13.6
West Virginia
123:6
235
8586
21.747
54.70
32.953
31.677
9950
1.512
14521
13,054
W
Wisconsin
3,494
11327
76,564.
144,000
57,436
112.500
35936
59,425
8,950
29525
426
Wyuning
18469
1,005
2586
22060
29783
7723
19.693
(2267)
1,052
12.673
11.581
5.5
Unasigned
Foreign
-
Miscellaneous
02
tel frigue
State
imefers to
%
Wishington
state hille Who
Tipossed
12-9/8,
272
<54955>
472 658
5949365
11725165
5,875,800
7587153
1737788
3531009
4152729
1121720
TAB B
WORKSHOP SESSIONS
(Completed and Planned)
State
Number
Alabama
1
Alaska
1
Arizona
1
Arkansas
1
California
4
Colorado
1
Connecticut
1
Delaware
1
Florida
1
Ger cgia
1
Havaii
1
Idaho
1
Illinois
1
Indiana
3
Iowa
1
Kansas
1
Kentucky
1
Louisiana
1
Maine
1
Maryland
1
Massachusetts
1
Michigan
1
Minnesota
1
Mississippi
1
Missouri
1
Montana
1
Nebraska
1
Nevada
1
New Hampshire
2
New Jersey
1
New Mexico
1
New York
1
North Carolina
Planned
North Dakota
Planned
Ohio
1
Oklahoma
1
Oregon
1
Pennsylvania
1
Rhode Island
1
South Carolina
1
WORKSHOPS, con't.
State
Number
South Dakota
1
Tennessee
1
Texas
2
Utah
1
Vermont
1
Virginia
1
Washington
1
West Virginia
Planned
Wisconsin
1
Wyoming
1
ELEPHONE CAMPAIGN PROGRESS CHARI
NO. OF
COMPUTER LISTS
PROJECTED
BUDGETED
PHONE CENTER
CENTERS
RECEIVE FOR
DATE FOR
# OF
DATE
NO. OF
CHAIRMEN
LOCATED
HOW MANY
START OF
ORIEN-
WHO
CENTERS
RECRUITED
TO DATE
CENTERS?
OPERATIONS
TATION
ATTENDED?
OVERALL
STATUS
ATE
MEETINGS
(Week of...)
ifbrnia
4.6
9/4
7/22
NB RS
46
46
46
2
CH
GOOD
NB
necticut
6
6
6
9/4
8/30
is
/
CH
NEED LISTS
Demistate
18
17
18
18
9/11
/
1
LLINOIS
8
8/14
NB
rhan
17
17
17
17
9/1
1
NEED LISTS
NB
yland
4
4
4
4
9/4
8/5
Good need
NB
/
list for Anne
CH
Animal
higan
19
16
18
9/11
Different program
19
I
from other states
Jersey
22
16
17
18
9/11
8/26
NB RS
Late start but
/
CH
good progress
Upstate
22
22
21
20
9/11
8/28-
NB
OK -- Phone Co.
New York
9/11
1
3
8/29
NB
CH
delays, deferred
I
start up.
/
/
CH
RS
o
21
21
9/4
8/12
NB
COOD--- need
20
21
2
lists
insylvania
33
8/12
NB
RS
28
33
9/11
Need phone
33
CH
center leaders
/
49
29
35
26
9/11- 9/18
8/19
NB
OK -- delayed
2
CH
start 29
TAB C
THE WHITE HOUSE
WASHINGTON
Date: 9/26
TO:
LARRY HIGBY
FROM:
GORDON STRACHAN
Per your request - see page
2 re: no press.
Committee for the Re-election of the President
Jeb over stoy to
MEMORANDUM
September 25, 1972
H what the the getting but
MEMORANDUM FOR:
CORDON C.
FROM:
ROBERT C. ODLE, JP..
&
on we this teda me
Last week we distributed 10,000 American flag lapel pin
We paid 35 cents per pin and purchased them from His
Lordship, Inc., in New York, the same firm that suppli
Presidential jewelry to Lucy Ferguson.
Please call give
a
Distribution was as follows:
'400 to Bruce Kehrli for the White House Staff.
400 to Dwight Chapin for use on The Spirit of '76.
600 to the staff and volunteer staff at 1701/1730.
200 to the November Group staff in New York.
600 to Lewis Dale for our Nixon state chairmen.
200 to Pat Hutar for her volunteers operation.
400 to the voter blocs.
400 to Young Voters for the President.
Need much more
600 to Bart Porter for the surrogates.
600 to Barry Mountain for RNC staff and volunteers.
4000 to Bill Moeller for use by Presidential and 1701
advancemen.
The balance to Lewis Dale for fulfillment of additional
requests.
cc: Mr. Jeb S. Magruder
They should army the paing
them out.
CC: Cordon Strachan/
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
September 15, 1972
MEMORANDUM
sheet
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
JEB S. MAGRUDER
SUBJECT:
Distribution of Lapel
An idea has come up for gaining increased use of the
lapel pin worn by the President. The thought being that the presence
of this particular pin signifies, more than anything, the bond we all
share in our endeavor to re-elect the President. Thus, in order to
N
gain wider distribution of this pin, our thought is to:
1. Issue pins to all 1701/1730 and November Group staff, (volunte
WH
included), with a cover memo from you.
APPROVE
X
DISAPPROVE
Staff
2. Provide all surrogates with pins for their own use as well as a
supply of pins for distribution to their staffs and at their
speaking locations. Again, these will go out with a note from you.
APPROVE
X
DISAPPROVE
s-allan
3. Provide all State Chairmen with a pin for their use and a supply
of pins for distribution to their staff and in their area. Your
letter would accompany the pins.
APPROVE
X
DISAPPROVE
4. Issue pins to all voter block and citizen's committee heads for
distribution to their membership. This distribution will include
Ken Rietz and his corps of young folks who in turn can hand out
pins during their "Bumper Blitz", as well as Pat Hutar and her
legion of volunteers.
APPROVE
X
DISAPPROVE
Page 2
5. Provide each advanceman here at the Committee, as well as Ron
Walker's office, with a full supply of pins to distribute as
they move across the country.
APPROVE
X
DISAPPROVE
We would also order pins for the White House Staff (in conjunction
with Bruce Kehrli) as well as for guests and staff of the Spirit
of '76 (in conjunction with Dwight Chapin)
APPROVE
X
DISAPPROVE
Attached are memoranda for your signature which will be used for
distribution to the groups noted above.
One last thought: If you agree with the basic idea outlined above,
this may make a good news item and I'll pursue it with Al Abrahams
No
Sa Receiver
COMMENT:
L
9/19
9/21
Samila
-
THE WHITE HOUSE
WASHINGTON
Date:
9/29
TO:
FROM:
GORDON STRACHAN
At Chapin and Higby's suggestion,
I asked several people for their
impressions of the President's
Campaign Swing. Colson, Sears,
Teeter, McLaughlin, Cole, Price,
Royster, Garment, Safire, Bush
and McCrary. Buchanan, Moynihan,
Chotiner, Dent and Harlow will
submit their comments later today.
I've pulled allow
fr future use
Thoughts from John Sears on first week of campaign:
Mr. Sears feels the first week went very well.
The President should do more of this; mainly, stay
cloaked in the Office and away from the political
arena.
Perhaps in the last 7-10 days it would help to become
partisan but until that time stay away from partisan-
ship remarks - you could lose Democratic votes if you
were to begin now.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
September 28, 1972
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
THE HONORABLE CLARK MacGREGOR
FROM:
ROBERT M. TEETER
RUNT
SUBJECT:
The President's Trip to New York
and California
Gordon Strachan asked for my impressions of the President's trip
this week to New York and California.
I think the trip was a success overall as he did three major
fund raisers without any significant negative comment. They were
very well surrounded and covered up by other activities.
The demonstrators issue appeared to be well handled. Our handling
of demonstrators during the last five weeks may be particularly
important in light of our slipage among young voters.
My only negative impression, which I received exclusively from
the press, is that the President is spending too large a proportion
of his time talking about national defense and not enough about
how his domestic programs are going to help the average citizen.
National defense ranks 7th, 8th, or 9th on the list of issues in
terms of importance in determining Presidential vote and a large
majority of voters are in favor of cutting the defense budget.
At the same time, other issues have increased as being more
important -- the economy, crime and drugs. It is also very difficult
for individual citizens to interpret the effect of a strong national
defense in terms of their daily lives. I'm not advocating that the
President stop talking about national defense as it is an area we
have a large advantage over McGovern but that our mix be a little
more oriented to the economic issue. The overexposure to national
defense might be ameliorated by discussing this issue in the future
in terms of jobs rather than in a national security context.
2
We continue to be vulnerable on the bread and butter and
pocketbook issues and these should receive more emphasis overall.
Overall, this does not change my view that personal appearances
by the President should be limited throughout the campaign.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 28, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
JOHN McLAUGHLIN
Incl
SUBJECT:
RN's Campaigning in
New York and California
1.) Statue of Liberty. The physical presence of RN with the ethnics
was politically very lucrative. Faces of ethnics on the television screen,
like the old Jewish man with the yarmulke, and their association with
the President at the scene first rate. The verbal tussle between RN
supporters ("Four More Years") and the militants ("Stop The War")
favorable to the President because of the higher decibels of the RN
supporters. The physical tussle between the two elements worked to
RN's advantage too, providing drainage to millions of Americans who
feel an irritated sense of surfeit with the demonstrators. RN's remon-
strance, by indirection, to the television producers to focus not only on
the handful of militants but on the thousand others gathered here was said
perfectly: RN smiled as he made the very clear point. This segment on
the ethnics took the edge off the wires' heavy coverage of CREP filling its
coffers, and Dan Rather's stress on the $40 million incremented by the
28 dinners. Two minor minuses: RN sounded a trifle angry when talking
about ethnics believing in hard work, not a handout. RN should avoid the
appearance of irritation. Secondly, I would have liked to have seen him
warmer with the people, as happened with the Italians and the Scalobrini
Fathers. Obiter Dicta: The "Jews For Nixon" sign on the TV screen
(two networks) priceless; Machin's comment that RN appears to have the
ethnic vote which he never had before, also very valuable.
2.) Labor Leaders. Another very remunerative sequence. There is simply
no substitute for the direct talk of Gleason and Brennan. One leader made
the point that labor supported Rockefeller, despite Rockefeller's wealth;
therefore, there's no reason why they can't support RN, since RN doesn't
have Rockefeller's wealth. This language has no substitute: It grabs the
working man where he lives. Minor Minus: In this sequence, too, RN
looked a trifle too restrained. I would like to have seen more give-and-
take with the labor leaders, more warmth.
2
3,) San Francisco. The BART sequence good, and reminiscent of the sight-
seeing in Peking. An imaginative piece of politicking, associating RN with
transportation innovation pictorially, Here again, however, RN would have
benefited by meshing more with the crowd, not immersing himself in the
flesh, but more contact than we saw on the screen.
4.) The Basic Strategy: For RN McGovern Doesn't Exist. Excepting
Rather's forced comment that RN had attacked McGovern by the "confiscation
of wealth" charge, the media play on New York and California left the im-
pression that for RN McGovern doesn't exist, I think this strategy is absolutely
sound and wise for this point in the campaign, and quite probably right through
to the election, In his remarks, I would like to see more blue sky from RN,
more stress on the future, more vision. On the issues, my feeling is that
RN should avoid prose and modes of presentation of self that might suggest
that he is confronting a McGovern allegation. (McGovern's single high
point in an otherwise catastrophic campaign was his timing of his statement
on drugs, creating an impression that RN was smoked out into a rebuttal.)
5.) Surrogates. The surrogate program is theoretically sound. There are
practical problems with it, however, the chief of which is diffusion. RN
can only maintain his "above-the-battle" stance, if his surrogates get media
attention, not just locally (where they are getting considerable), but nationally.
I see problems with nationally pick-up of surrogates: 1.) Mankiewicz is
leaning on the networks to restrict their surrogate coverage, since the sur-
rogate is not the candidate. 2.) Focus for the surrogate's national coverage
appears lacking, i.e., with several surrogates in the field on a given day,
the networks are given the license to select which surrogate to cover, and also
their production task is increased. If the media could be trained to expect
a prime surrogate response, we would be guaranteed that the subjects we
want addressed, will indeed be addressed, thus taking away the power of
selection from the networks. Recommendation: Provide focus for a daily
prime surrogate response by establishing one platform, preferably the
White House press briefing room. This would draw the surrogate and his
political expressions closer to the President and in so doing help ease us by
Mankiewicz's objection. Secondly, it would give us the control and national
media power to blunt any momentum that McGovern may develop. The margin
is going to shrink, as happens uniformly in Presidential races when the
trailing contender is the candidate of the majority party. This movement
can be contained, however, if the surrogates on national media confront,
challenge, harass McGovern daily and demonstrate how RN's program in
any given area is superior, I know that extensive discussion has taken place
-3-
on the political problems entailed in having a surrogate appear in the
White House press room itself. Doubtless there IS some substance to
these concerns; nevertheless, I think we are hypersensitive in this regard.
If the WH press room is unacceptable, then CREP might serve but in my
view it would be a distinct second choice.
Conclusion: RN's campaign strategy is right on target and the visits to
New York and California were both strong gains. The mechanism of the
surrogate program needs some modulating, but its theory is excellent.
(Of Note: In a visit to Notre Dame this week, I learned that the students
straw polled as follows: 1700 RN, 1500 McGovern and about 500 undecided.
In Rhode Island, RN's 50th State in 1968, a private Becker poll (an excellent
pollster who proved to be right on target in my own race) showed RN last week
leading McG. better than 2 to 1.)
THE WHITE HOUSE
WASHINGTON
September 29, 1972
MEMORANDUM FOR
H. R. HALDEMAN
FROM
KEN COLE
SUBJECT:
Reaction to President's
Trip to New York and
California
Based on network TV accounts, reports in the New York
Times and Washington Post and the news summary, my
reaction to the trip is that it was flat -- it had little
national impact either positive or negative: As far as local
impact is concerned, I can't judge.
Because the purpose was fund raising, however, I think we
came out better than I expected we would given the purpose
and opportunity for mischief by the press and the opposition.
Still, the trip did little to further enhance the image of the
President or broaden public support for his re-election.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 28, 1972
MEMORANDUM FOR:
BOB HALDEMAN
FROM:
RAY PRICE
Rusy
SUBJECT:
New York-California trip
I don't really have a strong impression of the trip; such as I have
is made up from what I happened to catch on the evening news,
and read in the paper or the news summary -- thus it includes
nothing of whatever may have been the local impact.
It didn't seem to me to have a great deal of impact but that
fact, at this point, is not all bad. We wanted, after all, to mini-
mize the attention paid to the $1000-a-plate dinners.
One general impression I've been gètting is that news coverage
of the campaign this year is inordinately -- more so than before
-- focused on the techniques of the campaign; not just in the
coverage of us, but in the coverage of McGovern as well. Reporters
seem to feel a greater compulsion than before, in reporting what
the candidate said or did, to analyze why he did it this way, how
it fits into his campaign strategy, etc. To a considerable extent,
this is legitimate and responsible reporting: after all, the tech-
niques of the campaign are an important part of the story. even
though we'd rather not have them reported on when the focus is
on us (though we like it when the focus is on McGovern). Thinking
back impressionistically rather than scientifically over the report-
ing on this trip, it seems as if a great deal of it was focused on
the busing in of crowds to provide backdrop for the cameras, the
stationing of young people to cheer, the assembling of ethnic
groups at Liberty Island, etc. ; in short this may be the year
when, in effect, the advance man is pulled out into the spotlight.
McGovern has gotten the same treatment: there's been heavy
reporting of his staging events for the cameras, etc.
-2-
There's nothing we can do about the fact of this kind of reporting,
but it looks as though we're going to have to take it pretty cen-
trally into account in planning the rest of the campaign. One thing
it probably means is that we should lean toward less rather than
more contrivance. Another effect may be to make the White House
comparatively more desirable (as against the road show) as a place
from which to conduct the campaign, and real events more desirable
as compared with manufactured events. It may also argue for
comparatively greater emphasis on such things as written state-
ments and formal (or radio or TV) speeches.
Vermont Royster had little in the way of specific comments on the
trip; he noted that he's simply seen "bits and pieces on TV, 11 plus
what he'd read in the papers -- his general impression was that it
"came off okay. 11
Reflecting on his understanding that it had received pretty heavy
coverage in those places where the President was, but that the
rest of the country had gotten only "snippets in the morning paper,
or on CBS or ABC, 11 he said he thought we should look for one or
two occasions when he can get "a lot of public exposure all over the
country in one hunk. "
When I talked with him, I'd already written the comments above --
and I asked whether as an old-time newsman he'd had the same
impression about the focus of coverage this year on techniques. He
leaped to it, said absolutely, and that in fact he's taking part in a
panel next month in which "that's precisely the point I'm making. 11
He plans to cite as an example the coverage of McGovern's speech
to the security analysts -- "the stories I saw down here all had long
stories about his appearance, about the reaction of the security
analysts, about George going into the lion's den -- but none told
me what he'd said -- they were all writing about the mechanics
of the campaign
I'm having a hard time keeping up with George,
with what he's saying. 11 And on the President's visit to the Statue
of Liberty -- "I guess he made a speech, but I don't know what he
said. Four or five people started a little furor, and all the
-3-
cameras turned on them. 11 So, he suggests, we've got to find a
way of getting the focus on what he's saying -- which he thinks
is one advantage of the formal speech, "the kind of thing you
force the New York Times to carry the text of. 11
He also had some additional thoughts unrelated to the trip, which
I'll pass along in a separate memo.
###
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
September 29, 1972
MEMORANDUM FOR BOB HALDEMAN
FROM:
LEN GARMENT
Impressions. I don't place much stock in press talk about "remoteness"
or Broder-type (i.e., sophisticated) complaints about "inconsistency"
in the speeches. I don't think the public is unhappy about the President's
careful (and safer) campaign activities; they're apparently not paying
that much attention to the entire campaign. The basic reason; the
President's credentials are established; McGovern has settled in as an
implausible candidate and "real" news events therefore loom larger
than the campaign. There are problems - e.g., the Soviet wheat deal,
the three POWs, Soviet Jews, the'special interests" issue - but I
don't sense that the basic attitudes toward either man is as yet being
affected by them. One thing that does bother me is the absence of any
sense of hard material - programmatic or otherwise - in what the
President is saying (IMF was an exception but an esoteric one). The
little I've managed to see of the President on television in the past
few days has shown him cool and Presidential, and to good advantage
(e.g., Liberty Island). I don't think more or a different style of
campa igning is needed. I would infact trade off some of this for a
couple of Presidential statements or speeches (and they could originate
in Washington) that are more specific about what the second term will
have as its short and long-term objectives. I don't think people realize
how fundamentally "future-oriented a hard-headed man like the
President is, and, on the other hand, that the passionate moralists, like
McGovern, are incapable of doing or refraining from doing the kinds
of things that go into building for the future. Why can't some of this
be said? The fund raising core of the past few days was pretty well
muffled by all the surrounding activity and news. The Soviet exit
permit issue is causing some damage. An added thought: If we can,
I think we should be much more specific and aggressive about the
positive results flowing from the Soviet Summit (e.g., withdrawals from
Egypt, SALT I, Soviet cooperation versus terrorists, Vietnam, collabor-
ation on environment, etc.) in countering the criticism on the Soviet
wheat deal.
6
The following are Ambassador George Bush's impressions
of the President's 2-day visit to New York and California:
The Ambassador thought that the New York trip was quite
well presented in the press, but he felt the Soviet Jewry
issue was somewhat of a problem because of the press
coverage: Ambassador Bush feels that the President's
position on the issue of Soviet Jewry is good and that
the Administration should stay with it and not demagogue
this issue. The Ambassador feels it's better to improve
relations with Russia and thus be in a better position to
help correct the inequities that the Jewish community may
feel Russian Jews are suffering.
The Ambassador felt the President's remarks at the Dinner
were very effective and that the overall effect and
impression of the Dinner was very good. Having the young
people there was good. Ambassador Bush saw many Democrats
in attendance at the Dinner and thought that there was a
very good political mix of people. He was very encouraged
to see the number of Democrats that he did.
The Ambassador has no real judgment on the California trip.
His impressions are only taken from a fleeting reading of
the newspapers.
The Ambassador feels that destructive hecklers such as
those who broke the window of the Nixon Headquarters on
Madison Avenue help the President rather than hurt him.
Not mentioning McGovern's name is effective, particularly
when it's done by somebody with the stature of the President.
It's not always possible for lesser candidates to pull that
off very well.
The theme of continuity which the President stressed at the
Dinner in New York has a strong appeal to the American
people. The Ambassador thinks that talking about the
importance of continuing the job which has already been
started is very effective.
Chark Mac.
September 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
MURRAY CHOTINER
tack you'll than we Muney must This
Dear Bob:
Things are no better since we
both of us must meet with
Please let me know when
Cordially, to at yours
Have Mary put
Tirminary and perfer the where. met. President. I shild belie Present, # T
country
MMC:a
L
LAW OFFICES
REEVES & HARRISON
SUITE 500
1701 PENNSYLVANIA AVENUE. N.W.
MARION EDWYN HARRISON
WASHINGTON, D.C. 20006
OF COUNSEL
ERNEST GENE REEVES
MURRAY M.CHOTINER
ROBERT F. SAGLE
TELEPHONE 202 298-9030
MYRON SOLTER
TELEX 440376 CRDK
CHARLES EMMET LUCEY
CABLE "REEVLAW"
September 26, 1972
The President
The White House
Washington, D. C.
Dear Mr. President:
For several months I have watched the development of
the campaign for your re-election. Some time ago, I
remarked facetiously that you would win in spite of the
campaign. Today, six weeks before the election, I can
only say that your re-election will occur in spite of
the campaign.
At a time when a campaign should be one of the best and
most efficient in history, I am sorry to say that it is
far from this.
As you well know, it is most unwise to rely on how well
things appear; every possible step must be taken to
insure victory. Also, as you know, I would not impose
on your time unless I felt the need to be of the utmost
importance to you -- I am suggesting that we meet before
things become any worse.
Very sincerely,
Murray January M. Chotiner
MMC:a
=
September 25, 1972
FOR THE THE PRESIDENT
MEMORANDUM FOR:
FRED MALEK
JEB MAGRUDER
FROM:
KEN RIETZ
KR
SUBJECT:
Mock Election Results
It's mock election time again. Following are the first results
since the Democratic convention:
- A random poll taken by the Oklahoma City Times at Oklahoma State:
Nixon
35 votes
McGovern
10 votes
Undecided
4 votes
- Marrietta College of Ohio, with 2/3 of the students voting:
Nixon
649 votes
McGovern
479 votes
Undecided 139 votes
-- -- A scientifically weighted poll at Kansas State:
Nixon
37%
McGovern
27%
Undecided
26%
- University of South Carolina:
Nixon
63%
McGovern
14%
Undecided 23%
- Southwest Texas State (L.B.J. Alama Mater) - 900 votes cast:
Nixon
74%
McGovern
15%
Undecided 11%
- Eastern Illinois Political Science Department Poll - 3,000 voting:
Nixon
51%
McGovern
25%
Undecided 24%
These are the only polls we've heard of, and we have won then all.
0
1972
cc:
D.
(202)
872-1430
PRESIDENT THE FOR vote young
September 28, 1972
CONF IDENTIAL
MEMORANDUM FOR:
MR. H. R. HALDEMAN
THROUGH:
CLARK MacGREGO
FROM:
KEN RIETZ
KR
SUBJECT:
Memo of September 25
Discussing the Youth Vote
Although the latest Newsweek poll indicates the trend
among 18 to 24 year-olds to still be in the direction
of the President (50% during the middle of August and
52% now), we feel there has been some slippage. This
slippage, however, is due more to a hardening up than
anything else. There was a sudden shift among young
voters, and that swung (due to peer group pressure) a
lot of what should be undecided voters into the Pres-
ident's column. This was a temporary swing, and these
voters are now going into the undecided column which
is where they should have been.
It is our feeling that there will be another shift
toward the President as the paid media goes on the air
in early October. This shift should get the youth vote
up to about 55% where it will level off and gradually
slip back to the 50-51% level.
To help this shift in early October we have scheduled
special youth events in Milwaukee, Chicago, Indianap-
olis, Columbus, Pittsburgh, Fairfax County (Va.) and
1701 Pennsylvania Avenue, N.W., Washington, D. C. 20006 (202) 872-1430
-2-
St. Louis during the first week of October. All of these
cities will receive a traveling rock and roll revival show -
one of the most popular forms of entertainment with young
people. As were our events in Miami, these shows will be
aimed at maximum press coverage of young people supporting
the President. If we get enough publicity, these events
will effect the peer group pressure that exists just as the
events in Miami did.
To help keep the slippage we expect to experience in late
October from going below the 50% level, we have scheduled
three major youth events - October 20 in Chicago, October
24 in Los Angeles and October 29 in Washington, D.C.
These events will again be aimed at maximum press coverage
influencing the peer group pressure. They will be modeled
after the Miami Marine Stadium event in Miami with major
entertainment and young crowds of 5-10,000.
In addition to this activity, we will be influencing peer
group pressure through mock elections, youth blitz days,
young crowd building for Presidential appearances, etc.
Our effort will be concentrated on youth visibility in
California, Wisconsin, Illinois; Michigan, New York, Mary-
land, Pennsylvania and Ohio.
We feel peer group pressure is still the major factor, and
we need to continually emphasize youth support for the Pres-
ident through the kind of activity we have planned. It
would, of course, be easier to focus the attention of the
media on these events with the involvement of the President
and the First Family. This is particularly true of the
three major events.
The President has struck precisely the right cord in his
appeal to young people during the past few weeks. He is
making them feel wanted. By a continued stress on the need
to involve young people because of the future of America and
the World, the President will continue to attract a large
youth following.
Care must be taken, however, that issues which turn large
segments of the youth population off not be used unless
necessary. Young people want to hear positive things, not
-3-
the negatives. This is particularly true now that we are
in the last stages of the campaign. Such issues as end of
the war, the draft, etc. are great. Those on McGovern's
weaknesses should be used with great care and generally aimed
more at college audiences. The very volatile issues such as
amnesty, legalization of marijuana, abortion, etc. should not
be discussed.
Among young people of all ages (18-30) it has now become an
acceptable thing to support the President. Because of the
excitement generated at the convention, the slogan "Four More
Years", the hand in the air sign (four fingers), and the
continued stress by the President on young people, it is be-
coming the "in" thing to support the President. As long as
we continue to generate that excitement, we will continue to
be successful in building youth support.
.
Attached is an article from a Massachusetts paper which is
a very accurate description of what young people are saying
about both candidates. Those supporting the President seem
to have more reasons than those supporting McGovern.
Attachment
56
SUNDAY HERALD TRAVELER and SUNDAY ADVERTISER, SEPT. 17, 1972
SECTION THREE
ToM YARSLEY
BENJAMIN RUSSELL
MIKE BILLINGS
JILL EDELSTON
JEANNE PUPEK
PAUL SHEE
"McGovern's right man"
"Leaning toward Nixon"
"Nixon good as anyone"
"I was for McGovern"
"McGovern is honest"
"I don't like
a
Students and workers alike favor President
Mass. youth vote for Nixon
By JIM MORSE
from the males, 62 percent of whom said
also a freshman at Holy Cross, believes
Pingree, 19, of Rutherford, N. J., had
they favored the President's re-election.
McGovern's proposals are too obscure.
this to say: "I'm undecided, but I think
Most first-time voters in
McGovern received 36 percent, and only
"It would be criminal to cut off Nixon's
I'll vote for Nixon. He's accomplished
Massachusetts - students as well as
two percent said they were undecided.
programs," she said. "He's ending the
more than any other of our recent
workers, women as well as men - ap-
On the other hand, females gave
war and doing something about
Presidents. He's making good strides
parently will support President Nixon
Nixon 44 percent of their support,
unemployment. He's making progress
toward world peace."
over Sen. George McGovern in the No-
McGovern received 23 percent, and 33
and he'll get my vote."
And Holy Cross freshman Irene
vember election.
percent hadn't made up their minds
Jack Kilowski, 20, of Schenectady, N.
Nicolich, 18, of New York City, said
A strong pro-Nixon sentiment emerg-
which candidate to favor.
Y., a junior at Boston College: "As far
she's for Nixon because she doesn't
SUNDAY HERALD TRAVELER and SUNDAY ADVERTISER, SEPT. 17, 1972
SECTION THREE
Serve:
Sizens
OM YARSLEY
BENJAMIN RUSSELL
MIKE BILLINGS
JILL EDELSTON
JEANNE PUPEK
PAUL SHEEHAN
overn's right man"
"Leaning toward Nixon"
"Nixon good as anyone"
"I was for McGovern"
"McGovern is honest"
"I don't like amnesty"
Students and workers alike favor President
Mass. youth vote for Nixon
By JIM MORSE
from the males, 62 percent of whom said
also a freshman at Holy Cross, believes
Pingree, 19, of Rutherford, N. J., had
they favored the President's re-election.
McGovern's proposals are too obscure.
this to say: "I'm undecided, but I think
Most first-time voters in
McGovern received 36 percent, and only
"It would be criminal to cut off Nixon's
I'll vote for Nixon. He's accomplished
Massachusetts - students as well as
two percent said they were undecided.
programs," she said. "He's ending the
more than any other of our recent
workers, women as well as men - ap-
On the other hand, females gave
war and doing something about
Presidents. He's making good strides
parently will support President Nixon
Nixon 44 percent of their support,
unemployment. He's making progress
toward world peace."
over Sen. George McGovern in the No-
McGovern received 23 percent, and 33
and he'll get my vote."
And Holy Cross freshman Irene
vember election.
percent hadn't made un their minds
Jack Kilowski, 20, of Schenectady, N.
Nicolich, 18, of New York City, said
beliefs.
he II probably get my vote.'
61 percent (as opposed to McGovern's
These ar the views of a broad cross
Although he said he was undecided,
A Holy Cross senior, Lee Hibbard,
38 percent) among the nation's
section of first-time voters in wide areas
Benjamin Russell, 22, of Cambridge, a
20, of San Francisco, said he'll vote for
registered voters under the age of 30.
of Massachusetts:
salesman in a Boston sporting goods
McGovern because "I'd rather not see
SUCH A SHIFT in the preference of
store, said he was "leaning toward Nix-
Nixon in the White House for another
younger voters could be a serious blow
Undecided
on because of McGovern's economic
four years."
to McGovern, whose strategists have
policies. They're unreasonable."
Why?
Idaline Lavoie, 21, of Ludlow, a
considered the youth vote a primary
Arthur Brown of Brighton, a 23-year-
"His stand on foreign policy is not
Springfield hair dresser, said she hasn't
source of the senator's support.
Those men and women between 18
registered as yet, but intends to. "I'm
old bartender, said he has a $5 bet on
in the country's best interest and his
really undecided between Nixon and
Nixon. "If McGovern wins," he said,
economic policy isn't working. He has
and 24 represent the largest bloc of new
McGovern," she said. "And I don't know
"I'll pay off in Australian currency be-
a different slant at looking at things.
voters ever available for a presidential
how my friends are going to vote. They
cause that's where I'll be going."
He's off the beam."
election.
don't talk about it very much."
An 18-year-old Springfield roofer,
Mark Cenci, 18, of Albany, a Boston
They are about one fifth of the po-
"I'm not against anyone at this
Chris Footman, plans to vote for Nixon
University freshman, said he's "not at
tential voting strength of the United
point," said Mrs. Constance Lavigne, 23,
because "he said he'd get us out of
ease" with either candidate, but will
States. And rarely has a political group
been wooed more ardently by both par-
of Springfield, a clerk in W. T. Grant's
Vietnam and that's what he's doing."
"probably vote for McGovern."
ties in a national election.
store there. "It's going to be real dif-
Describing himself as an independent,
Tom Yarsley, a 19-year-old Westfield
ficult for me to make up my mind .Right
Mike Billings, 21, of Southwick, a factory
construction worker, is convinced
The Republican and Democratic
worker, said he favors Nixon because
campaigners are giving top priority to
now, I'm not leaning one way or the
McGovern "is the right man."
other."
"he's done as good a job as anyone
Charles Rizzo, 24, a self-employed
capturing a majority of these young
could do. In fact, he's done a great
voters nearly 26 million - on Nov.
Another who is undecided is Clarissa
carpenter from Cambridge, said that
deal."
although he's "not wild" about
7.
Reyes, 18, of New London, Ct., a
Paul Sheehan, 23, of Easthampton,
McGovern, "a working man would have
This presidential election is the first
freshman at Holy Cross College in
assistant manager of a Springfield paint
to be insane to vote for Nixon." He
in American history in which young
Worcester. "I'm not a fan of either can-
store, doesn't like the way "McGovern
believes the President favors big
people 18, 19 and 20 years old will take
didate," she said. "But I'll make up my
contradicts himself."
mind in time to vote. I'm definitely
business "rather than little guys like
part. They got the vote under the 26th
"And I don't agree with his ideas
me."
Amendment to the Constitution, ratified
going to vote."
about amnesty for those who left the
And Jo Ann McVey, 18, of North
on June 30, 1971. Others participating
country instead of doing their duty to
Plainfield, N. J., a freshman at Boston
for the first time are those who were
For. Nixon
their country," he said. "Plus, I think
University, said she'll vote for McGovern
too young to vote for President in 1968.
Alice Smithling, 18, of Carthage, N.
Nixon has done a good job."
because "he offers more hope to the
Young voters between 18 and 24 in-
Y., a freshman at Boston University,
For Paul May, 18, of Westbury, Long
country."
terviewed by the Sunday Herald
said she'd vote for Sargent Shriver if
Island, N. Y., a sophomore at Holy
"Four years of Nixon is enough," she
Traveler-Sunday Advertiser reporters
he were the presidential candidate, "but
Cross, it's a simple decision. "Nixon can
said. "McGovern appeals to those who
IDALINE LAVOIE
were equally divided between men and
I can't go along with McGovern. I guess
get more done," he said. "McGovern
don't have anything, while Nixon is op-
STEVE F
women, students and non-students.
that means I'll be voting for Nixon."
is too idealistic."
posed to change. This country
"I don't really know"
"Nixon
NIXON'S STRONGEST support came
Mary-Clare Swanke, 18, of Holliston,
Another Holy Cross sophomore, Steve
desperately needs change."
beners.
he II probably get my vote."
61 percent (as opposed to McGovern's
These ar the views of a broad cross
Although he said he was undecided,
A Holy Cross senior, Lee Hibbard,
38 percent) among the nation's
section of first-time voters in wide areas
Benjamin Russell, 22, of Cambridge, a
20, of San Francisco, said he'll vote for
registered voters under the age of 30.
of Massachusetts:
salesman in a Boston sporting goods
McGovern because "I'd rather not see
SUCH A SHIFT in the preference of
store, said he was "leaning toward Nix-
Nixon in the White House for another
younger voters could be a serious blow
Undecided
on because of McGovern's economic
four years."
to McGovern, whose strategists have
policies. They're unreasonable."
Why?
Idaline Lavoie, 21, of Ludlow, a
considered the youth vote a primary
Arthur Brown of Brighton, a 23-year-
"His stand on foreign policy is not
source of the senator's support.
Springfield hair dresser, said she hasn't
old bartender, said he has a $5 bet on
in the country's best interest and his
Those men and women between 18
registered as yet, but intends to. "I'm
really undecided between Nixon and
Nixon. "If McGovern wins," he said,
economic policy isn't working. He has
and 24 represent the largest bloc of new
McGovern," she said. "And I don't know
"I'll pay off in Australian currency be-
a different slant at looking at things.
voters ever available for a presidential
how my friends are going to vote. They
cause that's where I'll be going."
He's off the beam."
election.
don't talk about it very much."
An 18-year-old Springfield roofer,
Mark Cenci, 18, of Albany, a Boston
They are about one fifth of the po-
"I'm not against anyone at this
Chris Footman, plans to vote for Nixon
University freshman, said he's "not at
tential voting strength of the United
point," said Mrs. Constance Lavigne, 23,
because "he said he'd get us out of
ease" with either candidate, but will
States. And rarely has a political group
been wooed more ardently by both par-
of Springfield, a clerk in W. T. Grant's
Vietnam and that's what he's doing."
"probably vote for McGovern."
ties in a national election.
store there. "It's going to be real dif-
Describing himself as an independent,
Tom Yarsley, a 19-year-old Westfield
ficult for me to make up my mind .Right
Mike Billings, 21, of Southwick, a factory
construction worker, is convinced
The Republican and Democratic
worker, said he favors Nixon because
campaigners are giving top priority to
now, I'm not leaning one way or the
McGovern "is the right man."
other."
"he's done as good a job as anyone
Charles Rizzo, 24, a self-employed
capturing a majority of these young
could do. In fact, he's done a great
carpenter from Cambridge, said that
voters nearly 26 million on Nov.
Another who is undecided is Clarissa
deal."
although he's "not wild" a bout
7.
Reyes, 18, of New London, Ct., a
Paul Sheehan, 23, of Easthampton,
McGovern, "a working man would have
This presidential election is the first
freshman at Holy Cross College in
assistant manager of a Springfield paint
to be insane to vote for Nixon." He
in American history in which young
Worcester. "I'm not a fan of either can-
store, doesn't like the way "McGovern
believes the President favors big
people 18, 19 and 20 years old will take
didate," she said. "But I'll make up my
contradicts himself."
business "rather than little guys like
part. They got the vote under the 26th
mind in time to vote. I'm definitely
"And I don't agree with his ideas
me."
Amendment to the Constitution, ratified
going to vote."
about amnesty for those who left the
And Jo Ann McVey, 18, of North
on June 30, 1971. Others participating
country instead of doing their duty to
Plainfield, N. J., a freshman at Boston
for the first time are those who were
For. Nixon
their country," he said. "Plus, I think
University, said she'll vote for McGovern
too young to vote for President in 1968.
Alice Smithling, 18, of Carthage, N.
Nixon has done a good job."
because "he offers more hope to the
Young voters between 18 and 24 in-
Y., a freshman at Boston University,
For Paul May, 18, of Westbury, Long
country."
terviewed by the Sunday Herald
said she'd vote for Sargent Shriver if
Island, N. Y., a sophomore at Holy
"Four years of Nixon is enough," she
Traveler-Sunday Advertiser reporters
he were the presidential candidate, "but
Cross, it's a simple decision. "Nixon can
said. "McGovern appeals to those who
LAVOIE
were equally divided between men and
I can't go along with McGovern. I guess
get more done," he said. "McGovern
don't have anything, while Nixon is op-
STEVE PINGREE
women, students and non-students.
that means I'll be voting for Nixon."
is too idealistic."
posed to change. This country
really know"
"Nixon
NIXON'S STRONGEST support came
Mary-Clare Swanke, 18, of Holliston,
Another Holy Cross sophomore, Steve
desperately needs change."
maybe"
September 25, 1972
MEMORANDUM FOR:
KEN RIETZ
FROM:
H. R. HALDEMAN
As you probably know, the pollsters in their analysis say
that the only areas where we are losing support are Blacks,
Jews, and youth. These are, of course, our three supposedly
weak areas where we have been surprisingly strong in recent
weeks. It would be very interesting to have your analysis of
whether you feel we are in fact dropping among youth and, if
so, why and any thoughts you have on whether there is anything
we can or should do about it,
HRH:kb
Bifch
THE WHITE HOUSE
WASHINGTON
mysics the
September 19, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
PAT BUCHANAN
In my judgment, it would be a serious mistake to start setting any
"targets" for what we expect to do -- other than win. Predictions
never help when you are right; and they are murder when you are
wrong.
What we should do is what we did in New Hampshire and the other
primary states. a) Keep quiet as mice while the election is on; and
b) Start crowing the instant the returns are in.
Note from below that the "landslide" (a victory of 10% or more) is damn
near the "rule" in the twentieth century, rather than the exception.
Also, while Eisenhower won by 15 points in 1956 -- Harding won by
26 in 1920, Coolidge by more than 25, Hoover by 18 and TR in 1904 by
19 points -- all greater margins than Ike (Coolidge of course had
LaFollette drawing liberal votes). We're tacking about
For the Democrats, LBJ won by 22 points, FDR by 17 in 1932, by
23 points in 1936 and by 13 points in 1940.
Also, Harding won by damn near two-to-one, and Coolidge actually did
(although Coolidge had a third-party candidate in the race, lending a
hand).
Buchanan's Suggestion:
Let's wait until the election is over; and then if RN meets Eisenhower's
margin, this is what we say:
1)
Richard Nixon got the largest percentage of votes of any minority
party candidate in American presidential history. (Note: TR, Harding,
Coolidge, Hoover were majority party candidates.)
-2-
2)
Despite the fact that Republicans are a smaller minority than
1956, and RN is not the beloved war hero, like Ike -- he swept a
higher percentage of votes than Dwight David Eisenhower.
3)
Conceivably we could say RN swept more states than any other
Presidential candidate since the incredible Roosevelt landslide of 1936 --
or more states than any Republican candidate in the history of this nation.
(All RN needs is 42 States to accomplish this.)
4)
Not since the Civil War has a Republican won more states, or
won a higher percentage of Southern votes than Richard Nixon -- who
has achieved the historic feat of, at one stroke, changing the solid
Democratic South into the solid Republican South - - and thereby building
the framework of a new majority in American politics.
5)
We should have in hand, by election night, also the Catholic
vote totals -- from previous years, so we can show that vote; and the
Jewish vote totals.
Finally, what we should do is as in New Hampshire -- that night and
the next morning have all our spokesmen and interpretors putting out
these lines so that they go into all the interpretive pieces and into
the history books. But, for God's sake, let's not be setting any "targets"
at this point in time.
Buchanan
POLITICAL STATISTICS
1900 1968
Year
GOP
DEM
3rd Party
GOP States
Dem States
3rd Party
South %
Carried
Carried
States Carried
Dems
1900
MCKINLEY
51.7%
Bryan
45.5%
28
17
1904
ROOSEVELT
56.4%
Parker
37.6%
32
13
.
1908
TAFT
51. 6%
Bryan
43.1%
29
17
1912
Taft
23.2%
WILSON
41.9%
27.5%
2
40
6
(T. Roosevelt)
1916
Hughes
46.1%
WILSON
49.3%
18
30
1920
HARDING
60.4%
Cox
34.1%
37
11
1924
COOLIDGE
54.0%
Davis
28.8%
16.6%
35
12
1
(LaFollette)
1928
HOOVER
58.1%
Smith
40.8%
40
8
52.1%
1932
Hoover
39.7%
ROOSEVELT
57.4%
6
42
80. 7%
1936
Landon
36.5%
ROOSEVELT
60.8%
2
46
80. 6%
1940
Wilkie
44.8%
ROOSEVELT
54.7%
10
38
78.1%
1944
Dewey
45.9%
ROOSEVELT
53.4%
12
36
71.4%
1948
Dewey
45.1%
TRUMAN
49.6%
2.4% (Thurmond)
15
29
4
50.4%
2.4% (Wallace)
1952
EISENHOWER
55.1%
Stevenson
44.4%
39
9
51.8%
1956
EISENHOWER
57.4%
Stevenson
42.0%
41
7
47.8%
1960
Nixon
49.5%
KENNEDY
49.7%
8% (Byrd)
26
23
1
50.5%
1964
Goldwater
38.5%
JOHNSON
61.1%
6
45
49.5%
1968
NIXON
43.4%
Humphrey
42.7%
13.5% (Wallace)
31
14
5
30.9%
ACTION MEMO
We need a memo to MacGregor, Finch, et al, covering two
points:
1. A study of the President's thesis that you should look at
elections in this century and you will see that no Presidential
candidate has ever won by a 2 to 1 ratio. The optimum, or
maximum ever attained was Roosevelt over Landon which was
63-37, or whatever it was. Get the facts on that.
2. The optimum for a Republican is, the Eisenhower landslide
of 1956 where he got 57. 5% of the vote versus his opponents
42. 5%. In other words, a 15 point margin is optimum for a
Republican in these times, and that should be our stated goal -
to equal the Eisenhower reelection majority of 57. 5%.
Buchanan should develop a line for columnists making this point
and we should get this point to our speakers. They should talk in
this fashion - not in the terms that we expect our polls to go down,
but rather that our goal in the ultimate poll on election day, will be
the 15 point spread that Eisenhower achieved.
HRH
9/18/72
ACTION MEMO - POLITICAL
We need to review the question of supplying, or directing financing,
to key Senate races. The two most likely in this regard are New Mexico
and South Dakota, according to Senator Scott.
HRH .
9/12/72
ACTION MEMO
We need to find a way to get David Rockefeller to talk to Winthrop
Rockefeller to persuade him to get Babbit out of the race in Arkansas.
Babbit has no chance and he should get out. It would help the state
and so forth, but apparently Winthrop is hell bent to keep him in
and he'll only listen to David.
Attempts have already been made directly to Winthrop, and through
Nelson.
HRH
9/11/72