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This file contains:
From Higby to Chapin RE: the Vice President's presence at an "ethnic" event. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Rose Marie Monk to Strachan RE: Mrs. Edwin Gazsi's campaign role in Orange County, California. 1 pg. [Subject: Campaign] [Memo], 9/19/1972
From Malek to MacGregor RE: campaign progress in important Western states. 3 pgs. [Subject: Campaign] [Memo], 9/28/1972
Records from a meeting of the Budget Committee. 2 pgs. [Subject: Campaign] [Other Document], 10/2/1972
Budget comparisons from the Finance Committee to Re-elect the President. Handwritten notes added by unknown. 3 pgs. [Subject: Campaign] [Financial Records], 10/2/1972
From Haldeman to MacGregor RE: organizing a large "get out the vote" program. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
Post election action memorandum generated by Haldeman laying out topics for a meeting with advertising agencies. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Higby to Howard RE: campaign matters relating to various newspapers. 1 pg. [Subject: Campaign] [Memo], 9/30/1972
From Haldeman to Chapin RE: a possible campaign stop in Denver. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Kehrli to Ziegler, Moore, Safire, Colson, Chapin, Ehrlichman, and Buchanan RE: presidential posture during the final weeks of the campaign. 2 pgs. [Subject: Campaign] [Memo], 10/2/1972
Talking paper for a Get Out the Vote Telegram. 2 pgs. [Subject: Campaign] [Other Document], no date
From Malek to MacGregor RE: a National Bumper Strip Day. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Higby to Haldeman RE: the weakness of recent campaign attacks. 2 pgs. [Subject: Campaign] [Memo], 10/5/1972
From McGovern to Peter H. Dominick requesting the latter's assistance in the final weeks of the presidential campaign. 1 pg. [Subject: Campaign] [Letter], 10/3/1972
From Dominick to McGovern RE: the former's campaign efforts during the election season. 1 pg. [Subject: Campaign] [Letter], 10/4/1972
Talking paper for a political meeting relating to the Get Out the Vote Telegram, campaign finances, and other election topics. 2 pgs. [Subject: Campaign] [Other Document], no date
Handwritten notes relating to campaign information from Dailey, Morgan, Joanou, and other prominent individuals. 1 pg. [Subject: Campaign] [Other Document], no date
From Odle, through Magruder, to MacGregor RE: a weekly report. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
Odle's weekly report on various election topics, including key issues and support from various voter groups. Chart indicating support for RN from various citizens groups attached. 5 pgs. [Subject: Campaign] [Report], no date
From Higby to Ziegler RE: shaping perceptions of the election through newspaper columns. 1 pg. [Subject: Campaign] [Memo], 10/9/1972
From Malek to Strachan RE: the Committee for the Re-election of the President's policy of avoiding debate with Democratic candidates. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Lewis Dale to MacGregor RE: problems with the distribution of campaign materials. Distribution charts attached. 3 pgs. [Subject: Campaign] [Memo], 10/9/1972
From MacGregor to "Nixon Storefronts" RE: promotional campaign materials. 1 pg. [Subject: Campaign] [Memo], 10/10/1972
From Raymond Caldiero to Strachan RE: Caldiero's letter to "Newsweek." 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Kenneth Auchincloss of "Newsweek" to Caldiero responding to a previous letter from the latter. 1 pg. [Subject: Campaign] [Letter], 9/27/1972
Information from a campaign budget meeting. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Other Document], 10/9/1972
Campaign budget comparisions. 3 pgs. [Subject: Campaign] [Financial Records], 10/9/1972
From Strachan to Haldeman RE: the main points of a planned McGovern speech on Vietnam. 1 pg. [Subject: Campaign] [Memo], 10/10/1972
From MacGregor to members of the Budget Committee laying out tasks for its members. 2 pgs. [Subject: Campaign] [Memo], 10/10/1972
From Strachan to "Follow Up" RE: checking with Bull on October 11 on financing. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 10/6/1971
From Haldeman to MacGregor RE: RN's calls to Senate and House candidates. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
Talking paper generated by Haldeman RE: a political meeting and major campaign issues. 1 pg. [Subject: Campaign] [Other Document], 10/12/1972
From Strachan to Haldeman RE: the main points of a planned McGovern speech on Vietnam. 1 pg. [Subject: Campaign] [Memo], 10/10/1972
From Dent to Strachan RE: including the latter and Wallace Henley on a trip to Atlanta. 1 pg. [Subject: Campaign] [Memo], 10/10/1972
From Higby to Strachan RE: Haldeman's approval for "Get out the Vote Telegrams." 1 pg. [Subject: Campaign] [Memo], 10/6/1972
From Malek to MacGregor RE: in-depth overview of plans for Get-Out-The-Vote. 6 pgs. [Subject: Campaign] [Memo], 10/11/1972
From Malek to various Committee for the Re-election of the President state and county chairmen RE: county plans for "Get-Out- The-Vote." Detailed schedule and planned activities attached. 5 pgs. [Subject: Campaign] [Memo], 10/7/1972
From Dick Nellius to Rick Fore RE: the media plan for the Get-Out-The-Vote Kick- Off. 2 pgs. [Subject: Campaign] [Memo], 10/9/1972
From Strachan to Haldeman RE: a campaign ad on McGovern and Buchanan's plan to discredit the "Washington Post" for its reports on campaign smearing and sabotage. 2 pgs. [Subject: Campaign] [Memo], 10/12/1972
From Strachan to Magruder RE: Ray Caldiero's memo on celebrity activity on an Election Night Program. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Raymond Caldiero, through Magruder, to MacGregor RE: celebrity activity in RN's campaign. Handwritten note added by unknown. Celebrity event list attached. 4 pgs. [Subject: Campaign] [Memo], 10/6/1972
From Malek to MacGregor RE: an overview of Get-Out-the-Vote plans. Attachments include memos to state and county Committee chairmen, event calendars, and media plan memo from Dick Nellius to Rick Fore. Handwritten notes added by unknown. 23 pgs. [Subject: Campaign] [Memo], 10/11/1972
From Garment to Haldeman RE: attached information on campaign fundraising. 1 pg. [Subject: Campaign] [Memo], 10/11/1972
From Max M. Fisher to Garment RE: campaign contributions, particularly from former Democratic supporters. Handwritten note added by unknown. 2 pgs. [Subject: Campaign] [Letter], 10/9/1972
Talking paper generated by Strachan RE: Buchanan's desire to attack the "Washington Post" because of its campaign reporting. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Other Document], 10/13/1972
From Malek to Haldeman RE: mock election results. Mock election results from various colleges and universities attached. 3 pgs. [Subject: Campaign] [Memo], 10/12/1972
From Strachan to Magruder RE: a televised campaign ad in Massachusetts. Handwritten response from Magruder included. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From MacGregor to members of the Budget Committee RE: assignments for various campaign officials present at a committee meeting. 1 pg. [Subject: Campaign] [Memo], 10/17/1972
From Fitzhugh Green to Hullin RE: attached information. Handwritten note involving MacGregor, Haldeman, and Colson added by unknown. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
Document from the Faculty for McGovern- Shriver division of the McGovern-Shriver Headquarters laying out plans for a National Teach-In supporting the Democratic candidates. 4 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: a discussion between Magruder and John Mitchell. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
Scholar Source Context
Document identity
localId
26146056
label
WHSF: Contested, 38-7
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26146056
sourceUrl
contentType
document
title
WHSF: Contested, 38-7
description
This file contains:
From Higby to Chapin RE: the Vice President's presence at an "ethnic" event. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Rose Marie Monk to Strachan RE: Mrs. Edwin Gazsi's campaign role in Orange County, California. 1 pg. [Subject: Campaign] [Memo], 9/19/1972
From Malek to MacGregor RE: campaign progress in important Western states. 3 pgs. [Subject: Campaign] [Memo], 9/28/1972
Records from a meeting of the Budget Committee. 2 pgs. [Subject: Campaign] [Other Document], 10/2/1972
Budget comparisons from the Finance Committee to Re-elect the President. Handwritten notes added by unknown. 3 pgs. [Subject: Campaign] [Financial Records], 10/2/1972
From Haldeman to MacGregor RE: organizing a large "get out the vote" program. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
Post election action memorandum generated by Haldeman laying out topics for a meeting with advertising agencies. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Higby to Howard RE: campaign matters relating to various newspapers. 1 pg. [Subject: Campaign] [Memo], 9/30/1972
From Haldeman to Chapin RE: a possible campaign stop in Denver. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Kehrli to Ziegler, Moore, Safire, Colson, Chapin, Ehrlichman, and Buchanan RE: presidential posture during the final weeks of the campaign. 2 pgs. [Subject: Campaign] [Memo], 10/2/1972
Talking paper for a Get Out the Vote Telegram. 2 pgs. [Subject: Campaign] [Other Document], no date
From Malek to MacGregor RE: a National Bumper Strip Day. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Higby to Haldeman RE: the weakness of recent campaign attacks. 2 pgs. [Subject: Campaign] [Memo], 10/5/1972
From McGovern to Peter H. Dominick requesting the latter's assistance in the final weeks of the presidential campaign. 1 pg. [Subject: Campaign] [Letter], 10/3/1972
From Dominick to McGovern RE: the former's campaign efforts during the election season. 1 pg. [Subject: Campaign] [Letter], 10/4/1972
Talking paper for a political meeting relating to the Get Out the Vote Telegram, campaign finances, and other election topics. 2 pgs. [Subject: Campaign] [Other Document], no date
Handwritten notes relating to campaign information from Dailey, Morgan, Joanou, and other prominent individuals. 1 pg. [Subject: Campaign] [Other Document], no date
From Odle, through Magruder, to MacGregor RE: a weekly report. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
Odle's weekly report on various election topics, including key issues and support from various voter groups. Chart indicating support for RN from various citizens groups attached. 5 pgs. [Subject: Campaign] [Report], no date
From Higby to Ziegler RE: shaping perceptions of the election through newspaper columns. 1 pg. [Subject: Campaign] [Memo], 10/9/1972
From Malek to Strachan RE: the Committee for the Re-election of the President's policy of avoiding debate with Democratic candidates. 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Lewis Dale to MacGregor RE: problems with the distribution of campaign materials. Distribution charts attached. 3 pgs. [Subject: Campaign] [Memo], 10/9/1972
From MacGregor to "Nixon Storefronts" RE: promotional campaign materials. 1 pg. [Subject: Campaign] [Memo], 10/10/1972
From Raymond Caldiero to Strachan RE: Caldiero's letter to "Newsweek." 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Kenneth Auchincloss of "Newsweek" to Caldiero responding to a previous letter from the latter. 1 pg. [Subject: Campaign] [Letter], 9/27/1972
Information from a campaign budget meeting. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Other Document], 10/9/1972
Campaign budget comparisions. 3 pgs. [Subject: Campaign] [Financial Records], 10/9/1972
From Strachan to Haldeman RE: the main points of a planned McGovern speech on Vietnam. 1 pg. [Subject: Campaign] [Memo], 10/10/1972
From MacGregor to members of the Budget Committee laying out tasks for its members. 2 pgs. [Subject: Campaign] [Memo], 10/10/1972
From Strachan to "Follow Up" RE: checking with Bull on October 11 on financing. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 10/6/1971
From Haldeman to MacGregor RE: RN's calls to Senate and House candidates. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
Talking paper generated by Haldeman RE: a political meeting and major campaign issues. 1 pg. [Subject: Campaign] [Other Document], 10/12/1972
From Strachan to Haldeman RE: the main points of a planned McGovern speech on Vietnam. 1 pg. [Subject: Campaign] [Memo], 10/10/1972
From Dent to Strachan RE: including the latter and Wallace Henley on a trip to Atlanta. 1 pg. [Subject: Campaign] [Memo], 10/10/1972
From Higby to Strachan RE: Haldeman's approval for "Get out the Vote Telegrams." 1 pg. [Subject: Campaign] [Memo], 10/6/1972
From Malek to MacGregor RE: in-depth overview of plans for Get-Out-The-Vote. 6 pgs. [Subject: Campaign] [Memo], 10/11/1972
From Malek to various Committee for the Re-election of the President state and county chairmen RE: county plans for "Get-Out- The-Vote." Detailed schedule and planned activities attached. 5 pgs. [Subject: Campaign] [Memo], 10/7/1972
From Dick Nellius to Rick Fore RE: the media plan for the Get-Out-The-Vote Kick- Off. 2 pgs. [Subject: Campaign] [Memo], 10/9/1972
From Strachan to Haldeman RE: a campaign ad on McGovern and Buchanan's plan to discredit the "Washington Post" for its reports on campaign smearing and sabotage. 2 pgs. [Subject: Campaign] [Memo], 10/12/1972
From Strachan to Magruder RE: Ray Caldiero's memo on celebrity activity on an Election Night Program. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From Raymond Caldiero, through Magruder, to MacGregor RE: celebrity activity in RN's campaign. Handwritten note added by unknown. Celebrity event list attached. 4 pgs. [Subject: Campaign] [Memo], 10/6/1972
From Malek to MacGregor RE: an overview of Get-Out-the-Vote plans. Attachments include memos to state and county Committee chairmen, event calendars, and media plan memo from Dick Nellius to Rick Fore. Handwritten notes added by unknown. 23 pgs. [Subject: Campaign] [Memo], 10/11/1972
From Garment to Haldeman RE: attached information on campaign fundraising. 1 pg. [Subject: Campaign] [Memo], 10/11/1972
From Max M. Fisher to Garment RE: campaign contributions, particularly from former Democratic supporters. Handwritten note added by unknown. 2 pgs. [Subject: Campaign] [Letter], 10/9/1972
Talking paper generated by Strachan RE: Buchanan's desire to attack the "Washington Post" because of its campaign reporting. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Other Document], 10/13/1972
From Malek to Haldeman RE: mock election results. Mock election results from various colleges and universities attached. 3 pgs. [Subject: Campaign] [Memo], 10/12/1972
From Strachan to Magruder RE: a televised campaign ad in Massachusetts. Handwritten response from Magruder included. 1 pg. [Subject: Campaign] [Memo], 10/12/1972
From MacGregor to members of the Budget Committee RE: assignments for various campaign officials present at a committee meeting. 1 pg. [Subject: Campaign] [Memo], 10/17/1972
From Fitzhugh Green to Hullin RE: attached information. Handwritten note involving MacGregor, Haldeman, and Colson added by unknown. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
Document from the Faculty for McGovern- Shriver division of the McGovern-Shriver Headquarters laying out plans for a National Teach-In supporting the Democratic candidates. 4 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: a discussion between Magruder and John Mitchell. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
citationUrl
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
7
9/29/1972
Campaign
Memo
From Higby to Chapin RE: the Vice
President's presence at an "ethnic" event. 1
pg.
38
7
9/19/1972
Campaign
Memo
From Rose Marie Monk to Strachan RE:
Mrs. Edwin Gazsi's campaign role in Orange
County, California. 1 pg.
38
7
9/28/1972
Campaign
Memo
From Malek to MacGregor RE: campaign
progress in important Western states. 3 pgs.
38
7
10/2/1972
Campaign
Other Document
Records from a meeting of the Budget
Committee. 2 pgs.
38
7
10/2/1972
Campaign
Financial Records
Budget comparisons from the Finance
Committee to Re-elect the President.
Handwritten notes added by unknown. 3 pgs.
38
7
10/2/1972
Campaign
Memo
From Haldeman to MacGregor RE:
organizing a large "get out the vote"
program. 1 pg.
38
7
10/2/1972
Campaign
Memo
Post election action memorandum generated
by Haldeman laying out topics for a meeting
with advertising agencies. 1 pg.
38
7
9/30/1972
Campaign
Memo
From Higby to Howard RE: campaign
matters relating to various newspapers. 1 pg.
38
7
10/2/1972
Campaign
Memo
From Haldeman to Chapin RE: a possible
campaign stop in Denver. 1 pg.
Monday, January 23, 2012
Page 1 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
7
10/2/1972
Campaign
Memo
From Kehrli to Ziegler, Moore, Safire,
Colson, Chapin, Ehrlichman, and Buchanan
RE: presidential posture during the final
weeks of the campaign. 2 pgs.
38
7
Campaign
Other Document
Talking paper for a Get Out the Vote
Telegram. 2 pgs.
38
7
10/2/1972
Campaign
Memo
From Malek to MacGregor RE: a National
Bumper Strip Day. Handwritten note added
by unknown. 1 pg.
38
7
10/5/1972
Campaign
Memo
From Higby to Haldeman RE: the weakness
of recent campaign attacks. 2 pgs.
38
7
10/3/1972
Campaign
Letter
From McGovern to Peter H. Dominick
requesting the latter's assistance in the final
weeks of the presidential campaign. 1 pg.
38
7
10/4/1972
Campaign
Letter
From Dominick to McGovern RE: the
former's campaign efforts during the election
season. 1 pg.
38
7
Campaign
Other Document
Talking paper for a political meeting relating
to the Get Out the Vote Telegram, campaign
finances, and other election topics. 2 pgs.
38
7
Campaign
Other Document
Handwritten notes relating to campaign
information from Dailey, Morgan, Joanou,
and other prominent individuals. 1 pg.
38
7
9/29/1972
Campaign
Memo
From Odle, through Magruder, to
MacGregor RE: a weekly report. 1 pg.
38
7
Campaign
Report
Odle's weekly report on various election
topics, including key issues and support
from various voter groups. Chart indicating
support for RN from various citizens groups
attached. 5 pgs.
Monday, January 23, 2012
Page 2 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
7
10/9/1972
Campaign
Memo
From Higby to Ziegler RE: shaping
perceptions of the election through
newspaper columns. 1 pg.
38
7
10/2/1972
Campaign
Memo
From Malek to Strachan RE: the Committee
for the Re-election of the President's policy
of avoiding debate with Democratic
candidates. 1 pg.
38
7
10/9/1972
Campaign
Memo
From Lewis Dale to MacGregor RE:
problems with the distribution of campaign
materials. Distribution charts attached. 3 pgs.
38
7
10/10/1972
Campaign
Memo
From MacGregor to "Nixon Storefronts"
RE: promotional campaign materials. 1 pg.
38
7
10/2/1972
Campaign
Memo
From Raymond Caldiero to Strachan RE:
Caldiero's letter to "Newsweek." 1 pg.
38
7
9/27/1972
Campaign
Letter
From Kenneth Auchincloss of "Newsweek"
to Caldiero responding to a previous letter
from the latter. 1 pg.
38
7
10/9/1972
Campaign
Other Document
Information from a campaign budget
meeting. Handwritten note added by
unknown. 1 pg.
38
7
10/9/1972
Campaign
Financial Records
Campaign budget comparisions. 3 pgs.
38
7
10/10/1972
Campaign
Memo
From Strachan to Haldeman RE: the main
points of a planned McGovern speech on
Vietnam. 1 pg.
38
7
10/10/1972
Campaign
Memo
From MacGregor to members of the Budget
Committee laying out tasks for its members.
2 pgs.
Monday, January 23, 2012
Page 3 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
7
10/6/1971
Campaign
Memo
From Strachan to "Follow Up" RE: checking
with Bull on October 11 on financing.
Handwritten notes added by unknown. 1 pg.
38
7
10/12/1972
Campaign
Memo
From Haldeman to MacGregor RE: RN's
calls to Senate and House candidates. 1 pg.
38
7
10/12/1972
Campaign
Other Document
Talking paper generated by Haldeman RE: a
political meeting and major campaign issues.
1 pg.
38
7
10/10/1972
Campaign
Memo
From Strachan to Haldeman RE: the main
points of a planned McGovern speech on
Vietnam. 1 pg.
38
7
10/10/1972
Campaign
Memo
From Dent to Strachan RE: including the
latter and Wallace Henley on a trip to
Atlanta. 1 pg.
38
7
10/6/1972
Campaign
Memo
From Higby to Strachan RE: Haldeman's
approval for "Get out the Vote Telegrams." 1
pg.
38
7
10/11/1972
Campaign
Memo
From Malek to MacGregor RE: in-depth
overview of plans for Get-Out-The-Vote. 6
pgs.
38
7
10/7/1972
Campaign
Memo
From Malek to various Committee for the
Re-election of the President state and county
chairmen RE: county plans for "Get-Out-
The-Vote." Detailed schedule and planned
activities attached. 5 pgs.
38
7
10/9/1972
Campaign
Memo
From Dick Nellius to Rick Fore RE: the
media plan for the Get-Out-The-Vote Kick-
Off. 2 pgs.
Monday, January 23, 2012
Page 4 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
7
10/12/1972
Campaign
Memo
From Strachan to Haldeman RE: a campaign
ad on McGovern and Buchanan's plan to
discredit the "Washington Post" for its
reports on campaign smearing and sabotage.
2 pgs.
38
7
10/12/1972
Campaign
Memo
From Strachan to Magruder RE: Ray
Caldiero's memo on celebrity activity on an
Election Night Program. 1 pg.
38
7
10/6/1972
Campaign
Memo
From Raymond Caldiero, through Magruder,
to MacGregor RE: celebrity activity in RN's
campaign. Handwritten note added by
unknown. Celebrity event list attached. 4
pgs.
38
7
10/11/1972
Campaign
Memo
From Malek to MacGregor RE: an overview
of Get-Out-the-Vote plans. Attachments
include memos to state and county
Committee chairmen, event calendars, and
media plan memo from Dick Nellius to Rick
Fore. Handwritten notes added by unknown.
23 pgs.
38
7
10/11/1972
Campaign
Memo
From Garment to Haldeman RE: attached
information on campaign fundraising. 1 pg.
38
7
10/9/1972
Campaign
Letter
From Max M. Fisher to Garment RE:
campaign contributions, particularly from
former Democratic supporters. Handwritten
note added by unknown. 2 pgs.
38
7
10/13/1972
Campaign
Other Document
Talking paper generated by Strachan RE:
Buchanan's desire to attack the "Washington
Post" because of its campaign reporting.
Handwritten note added by unknown. 1 pg.
Monday, January 23, 2012
Page 5 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
38
7
10/12/1972
Campaign
Memo
From Malek to Haldeman RE: mock election
results. Mock election results from various
colleges and universities attached. 3 pgs.
38
7
10/12/1972
Campaign
Memo
From Strachan to Magruder RE: a televised
campaign ad in Massachusetts. Handwritten
response from Magruder included. 1 pg.
38
7
10/17/1972
Campaign
Memo
From MacGregor to members of the Budget
Committee RE: assignments for various
campaign officials present at a committee
meeting. 1 pg.
38
7
10/13/1972
Campaign
Memo
From Fitzhugh Green to Hullin RE: attached
information. Handwritten note involving
MacGregor, Haldeman, and Colson added
by unknown. 1 pg.
38
7
Campaign
Other Document
Document from the Faculty for McGovern-
Shriver division of the McGovern-Shriver
Headquarters laying out plans for a National
Teach-In supporting the Democratic
candidates. 4 pgs.
38
7
10/13/1972
Campaign
Memo
From Strachan to Haldeman RE: a
discussion between Magruder and John
Mitchell. 1 pg.
Monday, January 23, 2012
Page 6 of 6
September 29, 1972
MEMORANDUM FOR:
DWIGHT CHAPIN
FROM:
L. HIGBY
SUBJECT:
Vice Presidential
Ethnic Event
Art Sohmer called me indicating the Vice President asked
that he call Bob and get a reading on the feasibility and
desirability of the Vice President doing a huge ethnic event
in late October involving all different ethnic groups in Michigan
at Cobo Hall.
The Vice President is apparently interested in doing this but
says it will require a lot of planning and the full-time use of
someone at 1701 as a project officer.
He wanted to get Bob's reading on whether or not this would be
a good idea.
You may want to get back to Art in Bob's name or mention the
whole idea to some in your planning group or surrogate group.
Before you start wondering why he called me instead of you,
you should be aware that the Vice President specifically in-
structed Art to call Haldeman and that's why the call came
here.
I'm sure if you want to get back to him in Haldeman's name,
that won't be any problem.
CCI H. R. Haldeman
LH:kb
California Committee
L
for the Re-election
of the President
1670 WILSHIRE BOULEVARD, LOS ANGELES, CALIFORNIA 90017 (213) 484-1330
+
HFU 9/27
September 19,1972
MEMORANDUM FOR GORDON STRACHAN
FROM ROSE MARIE MONK Rose marie
RE: Mrs. Edwin Gazsi
Roger van Dyken, who is the number one staff man for
Region II, has talked with Mrs. Gazsi. She is presently
working two days a week in the Orange County telephone
bank.
She asked Roger what was the most important work in the
campaign which he explained was precinct work. She has
offered to walk her area or a nearby precinct, if that
would be better.
Roger says Orange County will follow up.
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 28, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
FRED MALEK 7m
SUBJECT:
Progress in Key Western States
As you know, during the last few days I have reviewed progress on the spot
in California, Oregon, Washington, and Texas. This memo summarizes my
observations from these visits and future actions planned.
CALIFORNIA
Enormous strides have been made here in the last month, particularly on
the voter canvassing efforts. Almost 40% of the state has already been
canvassed door-to-door (including 70% of the priority precincts) and 130, 000
new supporters have been registered by this activity. By October 7th, the
goal is to have canvassed all priority-precincts and registered 200, 000.
There are 168 storefronts operational, most of which support the canvass
effort, and 450 paid canvassers are supplementing volunteer efforts. All
45 telephone centers with 480 phones are now operational in the top 18
counties, and 400, 000 calls have been made to date. While recruiting vol-
unteers to fully man these centers remains a problem, I am confident they
will approach their goal of 2.5 million calls. We estimate that over 30, 000
volunteers are now active in the California campaign.
After October 7th, they will continue with voter identification, contact un-
decideds and not at homes, and begin preparing for get-out-the-vote drives.
We are working closely with them on mounting a massive get-out-the-vote
drive utilizing over 100, 000 volunteers and including calls to all registered
Republicans and pro-Nixon non-Republicans.
There are numerous minor problems (e.g., Los Angeles County GOP re-
sisting turning out non-Republicans), but they can be solved. Los Angeles
County is lagging behind, but we are taking steps to strengthen this. The only
major problem is recruitment of adequate volunteers, and we have assigned
Don Brady of our national staff full time to this and are mounting several
- 2 -
programs that will help. All in all, I am quite pleased with California's
performance, and we will definitely out-organize McGovern there. Special
credit is due to Marvin Collins, David Packard, Bruce Nestande, and several
regional Executive Directors.
OREGON
Oregon is hampered by a non-existent GOP organization, but a reasonably
good campaign is being run there. Unfortunately, they have been unable to
mount as strong a door-to-door canvass effort as planned, and telephones
have been used to take up the slack.
Their goal was to canvass 350, 000 households or 50% of all households in the
state. They have now canvassed only about 100, 000 (60% by telephone) and
should reach 300, 000 by election day. Nevertheless, this will be by far the
largest scale canvass ever done by Republicans in Oregon and far more than
McGovern will do.
The only actions I have taken here have been to require that more of their
personnel be assigned to work full time on problem counties and to order a
more comprehensive get-out-the-vote program than they envisioned. Dick
Richards will follow through on this.
WASHINGTON
Everything looks fine in Washington (nice looking storefronts, competent
staff, good volunteers, etc.) until you get down to the actual numerical results.
They simply haven't mounted a strong door-to-door effort and as a result,
have canvassed less than 10% of the households.
They aren't capable of doing much in the time left on door-to-door canvassing.
Thus, to catch up, we are placing added emphasis on their telephone banks
and the hostess telephone program: In addition, I have required them to
assign headquarters people to work problem counties full time, have author-
ized the payment of certain expenses for telephone volunteers, have required
Richards to spend more time in Washington, and have assigned a national
field representative full timeto the state.
With the help of the above actions, I hope to have 300,000 homes or 35% of
the state canvassed before election day. As in all states, we are planning a
strong get-out-the-vote program.
- 3 -
TEXAS
Texas is currently dead last of the big ten states in both canvassing and tele-
phone progress. However, they are mobilizing fast and should make up
some of the lost ground. Briefly, due to extremely late start-ups they have
canvassed less than 20, 000 households to date and have made only 104, 000
telephone contacts VS. a quota of 242, 000.
I told the state leadership and assembled regional chairmen that they were
last, and they are all responsive and enthusiastic about improving. I believe
they can. Adequate storefronts are open in all 8 regions, and most telephone
centers are now operational. The key ingredient now is attracting sufficient
volunteers to get the job done, and we are particularly pushing this through
the Business and Industry and Young Voter Divisions. I have also assigned
3 national field representatives exclusively to Texas to help Tom Reed develop
and push the canvass and telephone efforts. I feel they will run a good cam-
paign in the time available, but the late start will result in coverage of only
50 - 60% of key precincts.
An example of what can be done is Region 2 (Dallas-Fort Worth) which in-
cludes 20% of the state's population and which promises to be one of the best
organized and most thoroughly canvassed areas in the country. The other
big Region (including Houston), on the other hand, is lagging badly.
An additional problem in Texas concerns the Tower situation. Clements,
O' Donnell, and other leaders feel that Tower is in weak position (based on his
slim lead VS. the President's commanding lead) and will lose without more
direct and positive Presidential endorsement. The problem last weekend
was that the President's remarks about Tower were not released. Moreover,
Tower was not on the President's plane (by his own choice) and Bensten was.
These two factors have caused many people to believe Tower was snubbed and
does not have the President's support. Therefore, the Texas leadership
recommends (and I concur) that the President should make a real campaign
stop in Texas where he warmly embraces Tower. The plans you conveyed to
me this morning should solve this problem.
bcc: H. R. Haldeman
Jerry H. Jones
BUDGET MEETING
Info
10/2/72
012
1. Funds committed as of 10/2:
Network television
$2,271,909
Voter bloc media
180,700
Local spot
555,886
TOTAL:
$3,008,495
2. Funds for week of 10/9:
Network television*
(301,700) * go
Local spot
220,886
Newspaper
11,000
TOTAL;
$231,886
3. Total to date:
Committed as of 10/2
$3,008,495
Committed for 10/9
231,886 go
TOTAL:
$3,240,381
Finance Committee Media Budget
$3,200,000
Less committed
3,240,381
TOTAL REMAINING:
($40,381)
4. Projections:
Committed through 10/9
$3,240,381
Local from 10/16 extended at current rate
- Local from 10/16 at expanded rate
2,550,000
662,658 Radio-240
needeng
Additional voter bloc
only
72,300
only port
Additional network
200,000
Tuch
H.
- Additional special newspaper
50,000
W-300,0000
U. meGin
zuttoin
wrimary
1,300,000
*
Included in "committed"
AGENDA
BUDGET COMMITTEE MEETING, Monday, October 2, 3:00 p.m.
1. Advertising -- Dailey
2. Presidential and Vice Presidential travel -- Jones/Odle
3. Report on campaign materials -- Dailey/Jones
COB 9/29 - all backorders billed; all bumper stickers out.
4. Status of the "Nunn Plan" -- Nunn
Letters out 9130 - wans + armshog
5. Targeting of funds to local races -- MacGregor
no $ to Rn going to any cand- but some readnes
6. Political Direct Mail costs -- Stans/Barrick
in sen Conds
(stans - 200 reid
for local cames
- IRS Ruling re
eGan Sta
FINANCE COMMITTEE TO RE-ELECT THE PRESIDENT
ge 1 of 3
BUDGET COMPARISO'
S OF
10-2-72
ACTUAL
EXPENDITURES
TOTAL
THROUGH
UNEXPENDED
EXPENSE CATEGORY
BUDGET
BALANCE
OPERATING ACCOUNTS AND DEPARTMENTS
32000 PRINT + BROADCAST
727,700
Advertising
5,368,000
1,423, 139
3609,861
Accts. #33000-Billboards
2375
DEMOCRATS foR NIXON
335,000
35000-Broadcast Product.
7241
36000-Print Production
231
38000-Agency Fees
572,256
Dept.17-Advertising
103,336
1,422,139
Troum
Campaign Materials
2,200,000 2,107,456 92,544
Accts. #60000-Campaign Materials
1,618,062
60010-Printed Matter
489,394
/
2,107,456
Candidate Support
1,347,000
792,547
554,453
Dept. 70-Pres. and 1st Family
138,927
71-White House Staff
89,129
72-Public Relations
339,711
73-The Vice President
197,294
Accts.#66000-Expenditures prior
to dept. breakout
27,486
Total
792,547
Convention
451,000 564,764 (113,764)
Acct. #69000-Convention
518,980
Dept. 19-Convention
45,784
564,764
Selauiso
P/R - Media
677,000
536,863
140,137
Acct. #60050-P/R Publications
274,612
Dept.16-Public Relations
262,251
536,863
Polling
590,000
455,401
134,599
Acct. #67100-Polling & Research
455,401
Dept. 15-Included in Marik's
-
Research & Planning Chgs.
A
455,401
Research, Planning, Direct
Mail, Telephone Operations
4,785,000
2899,932
1,834,068
Acct. #34000-Telephone
488790
DEMOCRATS foR NIXON
60070-Pol. Direct Mail
51,000
2,005,134
- Donnelly owes
Dept.15-Polling & Research
406,008
uo 875,000.
2,899,932
- Donnelly to pay
A
DOES NOT INCLUDE # 605,000.-
authorized bills
for prepymt.
foR TELEPHONE SERVICE DEPOSITS
Page 2 of 3
ACTUAL
10-2-72
EXPENDITURES
TOTAL
THROUGH
UNEXPENDED
EXPENSE CATEGORY
BUDGET
BALANCE
OPERATING ACCOUNTS AND DEPARTMENTS
Citizens Activity
2,154,000
1,636,811
517,189
Dept. 30-Agriculture
86,694
FM
31-Black
64,414
will
32-Business & Industry
172,964
hold
33-Elderly
100,879
34-Ethnic
48,675
35-Jewish
63,027
36-Spanish
56,388
37-Women
147.562
- Camp material
38-Youth X
499,873
FM-100,000
FM-
39-Transient
40,475
- - nosaleof no Pasters
40-Labor
47,936
41-Veterans
62,076
42-Lawyers
24,393
43-Physicians
20,758
44-Citizens
187,301
43-Educators
11,396
some,weral
1,636,811
Scheduling
260,000
Tour Office
974,000
1,234,000
348,628
885,372
Acct. 66500-Spksmen Res. Support
89,055
Dept.13-Spokesmen
259,573
348,628
Executive
93,000
77,304
15,696
Dept.16-Executive
77,304
Administration
594,000
467,139
126,861
Dept.12-Administration
467,139
Office Administration
1,068,520
1,093,355
<24,835>
Accts.51000-Postage
128,054
adle
52000-Office Supplies
226,386
52100-Telephone
301,777
- Coots pay escalated dobiter corrol mostly Telephones
- 450 people 450
53000-Insurance Taxes
26,196
54000-Rent-Non Fin.Dept.
168600
5500@-Leasehold Improve-
28,241
ments
56000-Furn.Equip.Rented
179,760
57000-Furn.Equip.Purchased
34341
1093355
Funds Spent prior to 4/7 3,110,000 3,110,000
-
10-2-72
ACTUAL
Page 3 of :
EXPENDITURES
TOTAL
THROUGH
UNEXPENDED
EXPENSE CATEGORY
BUDGET
BALANCE
OPERATING ACCOUNTS AND DEPARTMENTS
Finance Committee
865,000 525,024 339,976
Accts: #70100-75000
525,024
Political
781,000 689,405 91,595
Dept. 14-Political
572,976
18-Field Operations
68,257
20-Ballot Security
48,172
689,405
State/ Support
10,777,500 7,026,413 3,751,087
Transfers of Funds -NET
2,402,916
Major Gifts
3495,421
Over $100 money retained in
UNDER
states
1,122,076
UNALLocated Account
PAYABLE TO R.N.C-Sept.
95,500 (95,500)
7,026,413
BiLLiNg
RNC - Unallocated
PREPAYMENT
<180,000> (113,853) L 66,147 >
- Rnc charging
TOTAL
35,915,020
24,121,828
11,793,192
Comp Esp to 1701
C
- nocontial.
- convention pelm- 40,000
B
# 113,853 CHARGED To WHITE HOUSE SUPPORT
for 1000 Denners- -
(PAGE / of THIS REPORT)
10/1 - need to raise 10, 500
Does Not Reflect Budget Changes directed by
to meet quota
C
- see woffling on 600
FRANK HeRRINgeR'S memo of 9-22-72 due to
800,000 - over 40,000 budget
-Ohis +Ind short
Need FOR Additional INFORMATION.
800,000 - cost of adelit raising
of money, or budget 41,600
MCG exitspendency Pon ads 2 t 1
Stans- corps not in bee ITRW+ op
roop- dun L15,000 00 1-1,500
October 2, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
H. R. HALDEMAN
We should have an enormous "get out the vote" effort
in the southern states and all of our sure states so as
to go for the maximum national margin. This should
not be directed towards Republicans, of course. Perhaps
radio advertising would be the best route to take on this
in the last week or so in all solid, heavy-Nixon states.
HRH:kb
CC: Jeb Magruder
Fred Malek
POST ELECTION ACTION MEMORANDUM
We should get the advertising agencies in and talk to
them about their failure to support SATURDAY EVENING
POST and similar publications for being given a bad deal
by the liberal media buyers on a planned basis.
HRH
October 2, 1972
HRH:kb
September 30, 1972
ADMINISTRATIVELY CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
DICK HOWARD
FROM:
L. HIGBY
Several things we should get going:
1. Letters to the STAR on the Doyle column
night before last. It was really bad.
2. Letters to the NEW YORK TIMES for their
myopie view in endorsing George McGovern.
3. Also, we need to set up a program 80 that
anytime a paper endorses us that letters from
the reach in the paper circulated in are forwarded
to the dditor complimenting him on his excellent
decision, etc.
LH:kb
October 2, 1972
MEMORANDUM FOR #
DWIGHT CHAPIN
FROM :
H.R. HALDEMAN
We should still look for the possibility of a Denver campaign
stop doing it just as a regional meeting for the Mountain States,
or Mountain and Southwest, in the same basis as we do Atlanta
as a regional meeting for the South.
- -
HRH: m
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
October 2, 1972
ADMINISTRATIVELY CONFIDENTIAL
ZIEGLER, MOORE, SAFIRE, COLSON,
MEMORANDUM FOR:
CHAPIN, EHRLICHMAN, BUCHANAN
FROM:
BRUCE KEHRLI
BAK
SUBJECT:
Presidential Posture During
Next Six Weeks
The following are some comments and suggestions on the President's
posture during the next six weeks. Your comments and recommenda-
tions have been requested by noon on Wednesday, October 4.
"The only thing McGovern has going for him is when
he puts on his ministerial robes. When he talks de-
fense, budgets, economics, etc., he unravels. But
when he puts on his ministerial robes, and jumps on
us about Watergate or the wheat deal, when he talks
honesty, integrity, etc., he registers.
"There is a 'vague feeling' that the President would
help himself if he would put on his 'ministerial robes'
and give an 'uplifting' kind of speech -- not about taxes
or the budget or Vietnam, but 'I think that a President,
when he gets things flopping around under him like the
Watergate, has to let people know that he personally is
for honesty, integrity, etc. That kind of uplift speech
would be a good thing.'
"It's not at all a necessity that the speech should directly
address Watergate, etc. (though it would have been better
to have jumped in immediately, and declared, in effect,
that that's the sort of thing 'up with which I will not put,
to borrow Churchill's famous phrase -- anyone who runs
a big organization is going to have things like that happen,
but the important thing, when they do, is to get on the
side of the angels, quick).
-2-
"This might be handled not in a speech but rather in a
press conference, with the TV cameras.
"In general, the only thing the campaign needs now is
'a little spiritual uplift' -- something that shows a real
concern for people, for the future, for integrity --
something that goes beyond the programmatic and gets
to ideals, to principles, and again, to deep concern. "
#######
TALKING PAPER for POLITICAL MEETING
RE: Get Out the Vote Telegram
Telegrams
1) The Get Out the Vote Telegrams which are
being mailed to Republicans and favorable Demo-
crats in key states after October 15 are currently
designed to carry Calrk MacGregor's signature.
Buchanan, Chotiner, and John Andrews of Ohio
urge use of the President's signature. Should
they be signed by the President or Clark MacGregor?
@#Govern-Vietnam
2) McGovern's speech on Vietnam is scheduled for
October 4. Yet, the TV Network and local advertising
will be using the DFN "Welfare" spots. What is the
plan for putting McGovern on the defensive on
Vietnam next week? Chapin suggests placing the DFN
"Credibility-Turnaround" commercial near McGovern's
speech and then using the spot barhwery local media
market McGovern goes to.
-2-
Pep Talk
3) Many on the White House Staff should be géven
a pep talk to obtain maximum performance
for the next 33 days. Many have not seen the CRP
positive commercials or the DFN attack commercials.
Should there be a pep talk given after showing the
commercials in the EOB Briefing Room?
Campaign Finances
4) If the campaign's financial situation still
such that only 3,200 instead of 11,200 will be
spent on advertising?
GS:car
10/5/72
To malder
October 2, 1972
MEMORANDUM FOR:
THE HONORABLE CLARK MAcGREGOR
FROM:
FRED MALEK
SUBJECT:
National Bumper Strip Dav
As has been discussed in the past, we are ROW planning a National
Bumper Strip Day. It is scheduled for October 21st. The day will
focus on the distribution and the pasting on of bumper strips at
shopping centers and other phblic gathering points across the
country. The Youth Division will supply a major part of the impe-
tus of this effort. I will keep you informed as other plans develop
and am optimistic that a significant number of bumper strips can be
utilized on October 21st.
bcc: H. R. Haldeman
2
2
TL
This begond in
DETEIMATED TO BE AN
ADMINISTRATIVE MARKING
October 5, 1972
E.O. 12065, Section 6-102
By ep
NARS, Date 4-12-82
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L, HIGBY
SUBJECT:
Attack
There has been a definite change in our attack pattern
over the past week, something that may be calculated
but something I would suggest you want to reconsider.
Namely, we are no longer on the attack. McGovern
has done, at least during most of this week, exactly
what earlier memos from the President warned you
shouldn't take place. Namely, he shifted the ground
from his issues to our issues. He's turned the battle
so that the Vice President and Romney and other
surrogates have spent the week answering McGovern's
charges rather than attacking him.
For example, in today's News Summary, though the
Vice President makes a strong attack, hitting McGovern
for gutter politics, he fails to point out those specific
proven issues that all our polling indicates McGovern
is terribly weak on.
Yesterday, the Vice President spent his time answering
McGovern's charges on crime and on permissivemess.
But McGovern had already charged us with permissiveness
when we should be charging him and pointing to the holes
in his program, or nonezistent programs to take care of
crime problems.
I may be wrong, but I understood that this week was
supposed to be our week of hitting McGovern for his
defense policies, but very little, if anything about his
defense policies has made the news during the last four days.
2
RECOMMENEATION:
I think you need to talk to Colson and Buchanan and
get them back on the attack. Get the Vice President
talking about McGovern's policies on Amnesty, abortion,
defense, the thousand dollars, and mar&juana. Apparently
the networks have made the basic decision that they are
going to give us equal or at least somewhat equal time
every night. Let's use It to blast McGovern and get him
answering us again, rather than the present posture that
now exists.
LH:kb
McGovern Shriver 72
1910 K Street, N.W., Washington, D.C., 20006
(202) 333-4900
October 3, 1972
Dear Peter:
I know of the help you have already given me in this
crucial effort, but I am writing this note to ask
for your additional cooperation in the closing weeks
of the campaign.
If you can give any time for speaking engagements in
your State or elsewhere around the country, Sarge
Shriver and I will greatly appreciate it. Please have
your staff contact Stanley Greigg, Deputy to National
Campaign Chairman Lawrence F. O Brien at 1910 K Street,
N. W., 872-1479.
With best personal regards, I am
.
Sincerely yours,
Decision
George McGovern
Nonorable Peter H. Dominick
248 Old Senate Office Building
Washington, D. C.
COME
COLORADO
ARMED SERVICES
LABOR AND PUBLIC WELFARE
JOINT COMMITTEE ON ATOMIC ENERGY
SELECT COMMITTEE ON EQUAL
United States Senate
EDUCATIONAL OPPORTUNITY
SELECT COMMITTEE ON
WASHINGTON, D.C. 20510
SMALL BUSINESS
October 4, 1972
Honorable George McGovern
McGovern-Shriver '72 Headquarters
1910 K Street, N.W.
Washington, D.C. 20006
Dear George:
I certainly appreciate your letter of October 3
thanking me for the help I've given and asking that I
give additional time for speaking around the country.
As Chairman of the Senate Republican Campaign Com-
mittee, I am happy to tell you that I have been in New
Mexico, Wyoming, Illinois, Michigan, Oklahoma, Texas,
California, Colorado, Virginia, Florida and other states
in the past six weeks, and every time I mention your
candidacy, it brings quite a reaction. - somewhat like
the Philadelphia Eagle fans greeting their team after
the third consecutive fumble.
It is nice to know that you have me in mind, and
although I was not able to respond with financial support
to the three letters I've had from Ted Kennedy on your
behalf, it is reassuring to know that your staff still
does its customary fine investigative work.
Be assured that I'm trying my best to be 1000% be-
hind you.
Best personal regards.
Sincerely,
Peter H. Dominick
United States Senator
PHD:nh
TALKING PAPER for POLITICAL MEETING
RE: Get Out the Vote Telegram, McGovern-Vietnam, Pep-
Talk and Campaign Finances
Telegrams
1) The Get Out the Vote Telegrams which are
being mailed to Republicans and favorable Demo-
crats in key states after October 15 are currently
designed to carry Clark MacGregor's signature.
Buchanan, Chotiner, and John Andrews of Ohio
urge use of the President's signature. Should
they be signed by the President or Clark MacGregor?
McGovern-Vietnam
2) McGovern's speech on Vietnam is scheduled for
October 4. Yet, the TV Network and local advertising
will be using the DFN "Welfare" spots. What is the
plan for putting McGovern on the defensive on
Vietnam next week? Chapin suggests placing the DFN
"Credibility-Turnaround" commercial near McGovern's
speech and then using the spot in every local media
market McGovern goes to.
-2-
Pep Talk
3) Many on the White House Staff should be given
a pep talk to obtain maximum performance
for the next 33 days. Many have not seen the CRP
positive commercials or the DFN attack commercials.
Should there be a pep talk given after showing the
commercials in the EOB Briefing Room?
Campaign Finances
4) Is the campaign's financial situation still
such that only 3,200 instead of 11,200 will be
spent on advertising?
10/5/72
C cm met u/mc-4. - note
will you handle this.
some probs re acheduling
Dailey - not oncBS
morgan - caught per tape on CB S.
C- - 10/9 - me G spe - a DF ^ un
ad? ?
- Suggests wenning CRP-VNaO
so peple their people
C cwc agrees - Tues before.
Joanou - 1 Radio Spe this wind ? - whe
nov Grp to buy time
2 Conn taping in Cal -either
1/2 an or 5 mins - needs
notice for better quality evy.
3 fereish Handlill Situation -mas Fisher
Committee tor the Re-election of the President
MEMORANDUM
September 29, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE CLARK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
Attached is our weekly report.
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
CONF
AGRICULTURE
With McGovern moving his campaign out of the Midwest, the controversy over
the grain sale to Russia subsided somewhat. I doubt that his attacks changed
very many farm votes, but they undoubtedly changed some. Fortunately, McGovern
cannot take away the dollars that the sale placed in the pockets of farmers;
nor can he take credit for providing them those dollars. We can, and are,
doing SO.
We are now organized in 44 states. We are getting a lot of campaign activity
out of the state and county organizations and could get a lot more if campaign
materials weren't so scarce.
BLACKS
Black Vote Division reception was held for United Mortgage Bankers/Minority
Contractors Association during their Washington meeting to gain endorsements
for the re-election of the President. Promotional material was distributed.
We addressed key Pennsylvania Black campaign leadership in Philadelphia.
Additional storefronts committed as a result of visit.
Mass mailings of promotional materials continued with key state/cities receiving
priority.
The National Federation of Republican Women in Boston were addressed on a voter
bloc panel for the Executive Committee and Board of Directors.
Public endorsements received from Archie Moore (former light heavyweight
champion) and Johnny Ford (mayor-elect of Tuskegee, Ala. and a Democrat).
CITIZENS
We discussed plans for providing California with volunteers through the Citizens
program with Lyn Nofziger and Joel Fisher and outlined plans for a telephone
blitz to be held this week to attempt to obtain a great number of volunteers.
A meeting was held with approximately 60 people representing citizens state
chairmen and California campaign leadership for the purpose of discussing the
various citizen groups. All chairmen were urged to put forth special efforts
to accomplish this and the telephone blitz was also outlined. Similar meetings
were held in Phoenix and Las Vegas.
We are forming a committee of Editors and Publishers for the President. This
committee will be available to Van Shumway for the purpose of disseminating
information to nearly 7500 small daily and weekly newspapers throughout the
United States.
CONF IDENTIAL
CONFIDENTIAL
LAWYERS
Volunteers: The primary activity of the Lawyers Committees during the month
of September has been to develop volunteers through our telephone campaign
and to refer those volunteers directly to the storefront and telephone operations
within their states. This effort, in the target states particularly, has been
supervised and will yield a significant number of volunteers and has developed
significant involvement within the legal community.
Volunteers - Law Students: We now have law student committees for the
President on 46 law school campuses. The primary activity of these committees
is to develop within 7 days a petition which identifies volunteers and to for-
ward a copy of that petition directly to the Committee to Re-elect in the area
in which the law school is situated.
Local Spokesman Program: We have forwarded to each of our state committees
materials including sample speeches and fact sheets on important issues.
Thereafter, we have identified for our state chairmen the issues which should
be emphasized in connection with the Local Spokesman Program.
Media Activity: The National Advisory Committee, consisting of more than 40
members in some 25 states, will be announced nationally and in each local media
market during the coming week. A similar series of press releases is contemplated
thereafter for the Young Lawyers National Advisory Committee.
Special Finance Project: The Finance Committee requested that the Lawyers
Committee develop liaison with its Industry-by-Industry Special Gifts Program.
Mr. David Smith has been asked to serve as the Coordinator of the Lawyers
Special Gifts Program under the direction of the Industry-by-Industry Special
Gifts Chairman, Buckley Byers. We have provided Mr. Smith with the names of
our Lawyers Committee Chairmen and an evaluation of those individuals involved.
Mr. Smith has energetically pursued this project during the past week, having
contacted representatives within 40 states.
PLANNING AND STRATEGY
Telephone Centers - As of Friday, September 22, 154 telephone centers were
reporting out of 257 budgeted. These centers had contacted a cumulative total
of 1,007,743 registered voters at a weekly rate in excess of 500,000. While
we are calling predominantly non-Republicans (especially in those states where
we know party registration), the statewide percentages of voters favorable to
the President range from a low of 37% (California - with party registration)
to 73% (Texas - no party registration). In terms of the level of activity,
we have excellent programs in Maryland and California. Throughout the country,
however, our volunteer recruitment efforts have been less successful than
anticipated. We are seriously behind in New Jersey, Ohio, Pennsylvania and
Connecticut. We are sending teams of volunteer recruiters and trainers from
Washington into as many of the critical areas as possible in the next few weeks.
CONFIDENTIAL
CONFIDENTIAL
PLANNING AND STRATEGY
Polls - National: For the first time since he won the Democratic presidential
nomination, Sen. George McGovern has received a glimmer of encouragement
from the public opinion polls. The Harris Survey recording a minor shift
in favor of McGovern, reported on Sept. 25 that he now trails the President
by 28 points, 59-31. The last Harris poll had put Mr. Nixon 35 points ahead.
Adding to the latest flurry of interest in the public opinion readings was
still another poll which depicted McGovern trailing by the largest margin of
the year. The poll conducted for Time magazine and the New York Times by
Daniel Yankelovich reported that Mr. Nixon early this month held a 39 point
lead.
The difference in the results of the polls may be in part due to the different
time periods in which they were conducted. The Harris Survey was conducted
during the week of Sept. 18 and the Yankelovich survey was completed during
the week ofSept. 11.
The most dramatic finding was of a Nixon lead among Democrats. The survey
showed that Democrats for Nixon now total 43 per cent compared with 40 per
cent who said they will remain loyal to their party's nominee. Seventy per
cent of the Democrats said they were sure to cross party lines to vote for
Mr. Nixon.
Among non-college youths aged 18 to 24, the Nixon lead has risen from 10 to
15 points -- 49 to 34 per cent. McGovern continues to lead among college
students, 53 to 40. However, since the non-college group is twice as large
as the college group, Mr. Nixon now appears to hold a narrow lead among all
young voters.
SPANISH SPEAKING
Puerto Rican Nixon organization set up in New Jersey.
Buses as mobile campaign storefronts have caught on in Connecticut, New Jersey
and California. Working with these states to acquire buses.
Texas field organization organized successful airport rally for the President
in San Antonio, produced 8,000 people.
Disseminated "Spanish Speaking Petition to the President" project to 25,000
contacts in all states.
Developed briefing material for speeches in Puerto Rican areas and paper
regarding lettuce boycott issue.
Spanish language TV spots and radio commercials went on the air in California
starting September 25.
Announcements of Spanish speaking State Chairmen were made.
CONF IDENT TAL
CONFIDENTIAL
SPECIAL BALLOTS
Don Rumsfeld's campaign tour of Europe was highly successful and was well
covered by both the English language and foreign language media. Mr. Rumsfeld
visited five countries in three days.
The field staff is in the process of conducting field evaluations of the
Special Ballot organization in all first and second priority states. These
field evaluations will continue on a regular basis for the duration of the
campaign.
The military voter program at 168 target installations is expected to spur
servicemen to register and obtain an absentee ballot.
Our advertising in the International Herald Tribune has generated a tremendous
response. The ten Re-election Committees in Europe are receiving up to 100 letters
a day requesting information on absentee voting procedures and evidencing support
for the President. During the past week, the Paris headquarters committee has
sent a direct mail piece to each of the 12,000 favorable households identified
to date in the canvasses urging a vote for the President,
VETERANS
Don Johnson, VA Administrator, appeared at a Veterans rally in Springfield,
Illinois, and an Older Americans forum in Chicago.
The Veterans Committee made arrangements for one table of Congressional Medal
of Honor winners to attend a fund-raising dinner in Los Angeles, California,
and they were spotlighted during a monologue by Red Skeleton.
Ray Gallagher, veteran and Democrat for Nixon, made two appearances in
Nebraska at veteran rallies and received statewide TV and radio coverage.
John Todd appeared on the Barry Farber Show in New York City on Thursday
evening, September 28th.
Veteran fieldmen conducted training sessions and coordinated key veterans
with storefront directors in New York, Illinois, Missouri, California, Washington,
Pennsylvania, Maryland and Iowa.
CONFIDENTIAL
CITIZENS GROUPS
NAT'L COMMITTEE
STATE CHAIRMEN
APPOINTED-CLEARED
APPOINTED-CLEARED
VICE CHAIRMEN
MOTORCYCLISTS
16*
14
46
45
60
OPTOMETRISTS
13*
13*
50*
50*
165
PHARMACISTS
12*
12*
49
49
120
LIFE UNDERWRITERS
13*
13*
50*
49
155
SECURITIES
13*
12
45
39
35
VETERINARIANS
13*
13*
48
48
135
SAVINGS & LOAN
15*
14
32
31
80
HIGH PERFORMANCE
13*
13*
42
38
105
COMMERCIAL BANK
12*
7
35
27
5
CONSTRUCTION
13*
13*
45
43
93
AVIATION **
20*
n/a
n/a
n/a
n/a
MUTUAL SAVINGS
1*
1*
5*
5*
15
154
125
447
424
918
* completed
** No state chairmen to be selected
October 9, 1972
EYES ONLY
MEMORANDUM FOR:
RON ZIEGLER
FROM:
L. HIGBY
Please talk to Ehrlichman and Safire and arrange for
them to see some columnists that will result in the
production of some columns for us analysing what the
election means.
We should make the point that this is a test of the eastern
media, the intellectual elite, such as the NEW YORK
TIMES, the WASHINGTON POST, and the academic com-
munity. This election is a test of their values and philosophy
versus those of President Nixon on the issues.
The point is to make this a mandate on the issues not just
the man. We need to pick up the wrong predictions of the
media and also build off that in these columns.
This is not something you should be doing directly, but
rather should arrange for Ehrlichman and Safire to do.
If you don't think it is appropriate or if It can't be done this
way, let me know so I can figure out another route.
EYES ONLY
LH:kb:LH:kb
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
October 2, 1972
H
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
FRED MALEK 7cm
SUBJECT:
Tom Houser Debate with Shriver
It is our policy that local CREP officials are not to engage in debate with
Democratic candidates. Tom Houser was badly out of line in so doing
and obviously got himself clobbered in the process. I have discussed
this with Tom, and he now recognizes the mistake. This policy will be
re-emphasized to our State Chairmen and to the Regional Directors.
CC: Clark MacGregor
Jeb Magruder
Committee for the Re-election of the President
MEMORANDUM
October 9, 1972
MEMORANDUM FOR:
CLARK MACCREGOR
FROM:
LEWIS DALE
and
SUBJECT:
Promotional Materials
Because of reported difficulties in distribution of promotional
materials at the local level, the distribution centers will be
shipping materials directly to approximately 648 Storefront
locations in fifteen states this week. Attachments (1) and (2)
show the breakdown of states, number of storefronts and materials
to be distributed.
These states were selected because their difficulties with local
distribution have been most apparent and because much of the
criticism has originated with them. In addition they provide
about half of our reported storefronts. Accompanying each ship-
ment will be a brief memo from you. Attachment (3)
The materials will not be charged against state budget allocations.
The other 35 states will receive shipments of materials, but their
distribution locally will continue to be made by state materials
chairmen.
A materials audit of about 100 storefronts, selected at random in
every state, will be made from this headquarters by phone. In
addition, Ken Rietz has agreed to have some of his Young Voters
check storefronts to see where we need to ship additional materials.
This audit will be completed by Friday.
The Young Voters have moved their "Bumper Brand" Day from October
21 to October 14. We have set aside 500,000 bumper strips for
this effort, which will concentrate on sixteen states.
ATTACHMENT 1
STATES SELECTED
FOR DISTRIBUTION OF MATERIALS
DIRECTLY TO STOREPRONTS
State
# of Storefronts
Connecticut
41
Florida
20
Illinois
95
Kentucky
32
Maryland
28
Massachusetts
51
Michigan
19
Minnesota
36
Missouri
9
New Jersey
24
North Carolina
8
Ohio
150
Pennsylvania
70
Texas
22
Virginia
43
648
ATTACHMENT 2
MATERIALS ALLOCATION
FOR STOREPRONTS
Number
Description
Amount
1C
Slogan Button
2,000
1F
Nixon Now Button
1,000
2A
Bumper Strip
300
2B
Bumper Strip
800
2C
Bumper Strip
300
2D
Color Poster
15
2E
Large Nixon Poster
2
2F
Large Banner
2
2G
Nixon Poster
30
21
Window Poster
80
3C
Crime Brochure
300
3D
Drugs Brochure
300
3E
Economy Brochure
300
3F
Education Brochure
300
3G
Environment Brochure
300
3H
Foreign Policy Brochure
300
31
Vietnam Brochure
300
3J
Health Care Brochure
300
3P
Matchbooks
800
3R
Pencils
20
4A
Skimmers
20
4E
Balloons
200
4F
Balloons
150
4H
Rally Sign
10
6A
"N" Lapel Pin
30
7F
Plastic Bags
70
7G
Litterbags
100
9A
Bumper Strip
1,000
9B
Button
1,500
ATTACHMENT 3
DRAFT
Committee for the Re-election of the President
MEMORANDUM
October 10, 1972
MEMORANDUM FOR:
NIXON STOREFRONTS
FROM:
CLARK MACGREGOR
SUBJECT:
Promotional Materials
The promotional materials you are now receiving are being shipped
direct to you for your use in canvassing and in appreciation of
your excellent efforts in behalf of the President. This ship-
ment has not been charged to your state's materials budget. Please
use these items in the best possible way.
Committee
for the Re-election
L
of the President
FOR: WR. GORDON FIRACHAN
Take necessary action
Approval or signature
Comment
Prepare reply
Discuss with me
For your information
See remarks below
FROM: RAYMOND CALDIERO DATE: Ockrel 2, 1972
REMARKS:
HAve Been ADVISED
will Be bunning parts of
my letter in October 7th issue
fe.
One smallscore
Newsweek
444 MADISON AVENUE
NEW YORK, N.Y. 10022
(212) 350-2000
September 27, 1972
Mr. Raymond Caldiero
Celebrities for the President
1701 Pennsylvania Avenue, N.W.
Washington, D.C. 20006
Dear Mr. Caldiero:
Well, yes, you're right on some counts. Perhaps Shirley MacLaine
is less credible than James Stewart, less charismatic than
John Wayne, less entertaining than Bob Hope, older than Pam Powell
(though that point verged on bitchiness, I thought). But what
seemed fasinating to us about her was neither her show-biz qualities
nor her particular political views but the unusual phenomenon of a
movie actress temporarily abandoning her entertainment career entirely
and devoting herself full-time to politics. In that respect, at least,
I think MacLaine outweighs the other people your mentioned, and that's
why we put her on the cover. (Do you honestly believe that we thought
a cover story on her would "revive the faltering McGovern candidacy?")
I'm sorry that you feel we gave the Nixon celebrities short shrift--
I don't think we did, but that's a matter of judgment. (Your picture
count, incidentally, was a little unfair: exclusive of the cover and
the boxed story on a day with MacLaine, we showed seven McGovern celebs
and five Nixon ones. And in the issue of September ll--page 21--the
celebrity score was Nixon 4, McGovern 0.) I don't know, in light of
the tone of your letter, whether you'd be willing to accept my thanks
for anything. But if so, I do want you to know that we're extremely
grateful for the very generous help you and the Nixon celebrities gave
us on this story. They offered us a lot of time and good material, and
all with great good humor. God knows not every bit of it was used--it
never is in any story-but I'm satisfied that the best parts were in-
cluded. And I cannot believe that any of our readers finished the
article without a very strong impression that celebrities have turned
out in extraordinary numbers for President Nixon this year.
Sincerely yours,
Kenneth Auchincloss
Senior Editor
KA:1j
National Affairs
BUDGET MEETING
10/9/72
1. Funds committed as of 10/9:
Network television
$2,271,909
Voter bloc media
180,700
Local spot
776,772
Radio (network speech)
30,000
TOTAL:
$3,259,451
2. Funds for week of 10/16
Network television*
(303,791) *
Local spot
220,886
Newspaper
33,000
Voter bloc
72,300
TOTAL:
$326, 186
3.
Total to date:
Committed as of 10/9
$3,259,481
Committed for 10/16
326,186
TOTAL:
$3,585,667
Finance Committee Media Budget
3,500,000
Less committed
3,585,667
TOTAL REMAINING:
(85,667)
4. Projections:
Committed through 10/16
$3,555,667
Local from 10/23 extended at current rate
441,772
Local from 10/23 at expanded rate
2,000,000
Additional network
200,000
N/CUC cm-end
Additional special newspaper
135,000
Additional network radio
75,000
of wh, toend program
Additional misc.
100,000
700 1,000 over budget
of6,200 w/ no 2,000
*
Included in "committed"
local at expanded
10/9
OK per Steens
stans Budget 43,200
well large
So must raise 12,100.
"Fin" comm
cm/stans B5 under 43,000
every 25,000 up
rm- - 41-42,000
contril merted th
Elec night + Pte visit
BUDGET COMPARISO
10/9
S OF 10-9-72
Drop Fincom for Re-Elee.
ACTUAL
EXPENDITURES
TOTAL
THROUGH
UNEXPENDED
EXPENSE CATEGORY
BUDGET
BALANCE
OPERATING- ACCOUNTS AND DEPARTMENTS
:
32000 PRINT+ BROADCAST
1,662,700
Advertising
5,368,000
2367.556
3,000,444
Accts. #33000-Bi1lboards
11,791
35000-Broadcast Product.
7,241
36000-Print Production
231
38000-Agency Fees
582,256
Dept.17-Advertising.
103,337
2,367,556
Campaign Materials
2,200,000
2,328,966 <129,966>
Accts.#00000-Campaign Materials
1,692,629
100
you
60010-Printed Matter
636,337
Blow
2,328,966
15kg
Candidate Support
1,347,200
1,050,463 296,537
Dept. 70-Pres. and 1st Family
227,616
71-White House Staff
100,759
72-Public Relations
and
357,078
73-The Vice President
337,524
Accts. #66000-Expenditures prior
E5000
to dept. breakout
27486
Total
1,050,463
Convention
451,000
564,626 113,626
Acct. #69000-Convention
18,842
Dept.19-Convention
45.784
564,626
P/R - Media
677,000
571,960
105,040
Acct. #60050-P/R Publications
298,756
Dept.16-Public Relations
273,202
571,960
Polling
590,000
455,401
134,599
Acct. #67100-Polling & Research
455,401
Dept. 15-Included in Marik's
Research & Planning Chgs.
-
A
455,401
Research, Planning, Direct
Mail, Telephone Operations 4,785,000
3,253,801
1,480,199
Acct. #34000-Telephone
582,964
DEMOCRATE foR NIXON
51,000
60070-Pol. Direct Mail
2,253,556
Dept. 15-PLANming & Research
417,281
3,253,801
A
DOES NoT INCLUDE $ 600,000
FOR TELEPHONE SERVICE DEPOSITS
EXPENDUTURES
TOTAL
THROUGH
UNEXPENDED
EXPENSE CATEGORY
BUDGET
BALANCE
OPERATING ACCOUNTS AND DEPARTMENTS
Citizens Activity
2,154,000
1,790,299
363,701
Dept. 30-Agriculture
90,964
31-Black
67,391
32-Business & Industry
177,720
33-Elderly
103,061
34-Ethnic
49,974
35-Jewish
65,361
36-Spanish
61,761
and
37-Women
151,720
38-Youth
567,995
39-Transient
42045
40-Labor
50,596
41-Veterans
77,056
42-Lawyers
27,227
43-Physicians
21,498
44-Citizens
224,347
43-Educators
11,583
1,790,299
Scheduling
240,000
Tour Office
974,000
1,234,000
419,562
814,438
Acct. 66500-Spksmen Res.Support
136,048
under
Dept.13-Spokesmen
283,514
419,562
Executive
93,000
80,262
12,738
Dept.10-Executive
80,262
Administration
594,000
472,012
121,988
Dept.12-Administration
472,012
Office Administration
1,068,520
1,127,432
58,912
>
Accts. #51000-Postage
139,654
52000-Office Supplies
227,569
Legol
feiggiag
52100-Telephone
311,563
53000-Insurance Taxes
26,196
54000-Rent-Non Fin.Dept.
168,600
55000-Lcasehold Improve-
28,241
month
56000-Furn.Equip.kenzed
191,268
57000-Furn.Equip.Purchao.d
34,341
1,127,432
Funds Spent prior to 4/7
3,110,000
3,110,000
-
Page 2 of
EXPENDITURES
TOTAL
THROUGH
UNEXPENDED
EXPENSE CATEGORY
BUDGET
BALANCE
OPERATING ACCOUNTS AND DEPARTMENTS
Finance Committee
865,000
549,964
315,036
Accts: #70100-75000
549,964
Political
C
781,000
796,189
15,189
>
Dept. 14-Political
674,981
18-Field Operations
67,518
20-Ballot Security
53,690
EXP
under
State Support
C
10,777,500
8,015,414
2,762,086
Transfers of Funds - NET
2,748.366
Major Gifts
3,937,048
Over $100 money retained in
UNDER
states
UNALLOCATED AccT. PAY
1,230,000
To RNC- - SEPT
95,500
>
8,015,414
95,500
RNC - Unallocated
(180,000) 180,000 113,853
66,147
>
PREPAYMENT
50 90 discount
afteleph commits
TOTAL
35,915,020 26,986,554 8,928,466
D
Slans must
were -
pay arge
B
113,853. CHARGED To WHITE HOUSE SUPPORT
cash on hand- 2,300
(PACE / of THIS REPORT )
Pledges Out - 3,000 and of 5,00,000
- Kalmbach- bad wec, turned off
only 100- - new
C
DOES NOT REFLECT BUDGET CHANGES DIRECTED
2,000 Derect Sales - Door to Does
BY FRANK HLRRINGER'S MEMO of 9-22-72 DUE
Get Out vote.
To NEED for ADDITIONAL INFORMATION.
cm memo stans re
DOE Not include payroll costs of About
10/9- $ Ra sen races
D
Histon & Hilbard - needs
'170,000 for FIRST 9 DAYS of actober.
procent receiving $
October 10, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
McGovern's Vietnam
Speech
Ed Failor reports that McGovern's speech on Vietnam
was written by Dick Goodwin. It will open with his
already outlined plan to end the war. Then there
will be an emotional appeal about U.S. bombing of
children, churches, hospitals, etc. The violence
will be compared with crime on U.S. streets.
McGovern will conclude by noting that the money
wasted in Vietnam could have been spent on domestic
issues, had the President not continued the war
and vetoed vital domestic bills.
GS:car
Committee for the Re-election of the President
MEMORANDUM
October 10, 1972
CONFIDENTIAL
MEMORANDUM FOR MEMBERS OF THE BUDGET COMMITTEE
FROM:
CLARK MacGREGOR
SUBJECT: Budget Committee Meeting, Monday, October 9
PRESENT: Barrick, Dailey, Evans, Joanou, LaRue, MacGregor,
Magruder, Malek, Nunn, Odle, Reisner, Stans,
Strachan
1. Barrick is to make certain that sales of campaign
materials are properly credited.
2. Malek is to monitor the distribution of campaign
materials on a daily basis.
3. Dailey is to review all requests for additional voter
bloc campaign materials to see which can be cut back and
report at the next Budget Committee meeting.
4. MacGregor is to discuss with Colson the possibility
of cutting back on the mailing program by November 1 or
sooner.
5. MacGregor and Malek will meet with representatives of
Bob Brouse's Direct Selling Association to encourage their
assistance in the get-out-the-vote drive. Evans will
assist in setting up the meeting.
6. Dailey is authorized to spend during the week of October 16
$303,791 for network television, $220,886 for local spot
advertising, $33,000 for newspaper advertising, and $72,300
for voter bloc advertising.
CONFIDENTIAL
CONFIDENTIAL
7. Stans has no objection to the substitution of
another name for "Finance Committee" at the end of
our television commercials.
8. All divisions at 1701/1730 will give maximum support
to the Host for the President program. MacGregor will
stress this in his telephone calls to state leaders.
The next meeting of the Budget Committee will be Monday,
October 16, at 3:00 p.m. in Sufte 407.
CONFIDENTIAL
Num
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 6, 1972
MEMORANDUM FOR:
FOLLOW UP
FROM:
GORDON STRACHAN S
Check Steve Bull on Tuesday, October 11 re Fred van Lundell
and Bebe financing.
A Bobe talled pessed of Stans beel directly. Lunnup limmup
October 12, 1972
MEMORANDUM FOR :
CLARK MacGREGOR
FROM :
H.R. HALDEMAN
As a reminder, the President wants to do the Senate and
House candidate phone calls and any meetings he has to
do with them next week, and also any calls that are needed
to surrogetes to crank them up. He will not meet with
surrogates anymore, but will make some phone calls if
necessary.
Also we need to work out the Tower situation - set up the
plan for the President making a phone call to his supporters.
CC: Dwight Chapin
Gordon Strachan
TALKING PAPER
RE: Political Meeting
There is some concern that we haven't established
clearly within our own ranks what the major issues
are. This arises from the discussion of some rather
fringe and esoteric issues at the Cabinet/Leadership
meeting the other day.
HRH;
October 12, 1972
HRH:kb
THE WHITE HOUSE
WASHINGTON
October 10, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
McGovern's Vietnam
Speech
Ed Failor reports that McGovern's speech on Vietnam
was written by Dick Goodwin. It will open with his
already outlined plan to end the war. Then there
will be an emotional appeal about U.S. bombing of
children, churches, hospitals, etc. The violence
will be compared with crime on U.S. streets.
McGovern will conclude by noting that the money
wasted in Vietnam could have been spent on domestic
issues, had the President not continued the war
and vetoed vital domestic bills.
Cropen
H
MEMORANDUM
THE WHITE HOUSE
FU
WASHINGTON
October 10, 1972
10/11
TO:
GORDON STRACHAN
FROM:
HARRY DENT
Since the Atlanta trip on October 12 is to center
on Southern politics, it would be most helpful if
I and Wallace Henley, who assists me on Southern
political affairs, could be included on the trip
roster.
Dent on press plane
H
THE WHITE HOUSE
FL
WASHINGTON
10/9
October 6, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY L
So there's no misunderstanding, Magruder is to be told
first thing this morning not -- repeat -- not to send the
here.
T
fro
"Get out the Vote Telegrams" until they've been redone
over here and they receive specific approval from over
Also, on the Congressional endorsement letters, these
are not to go out until after -- repeat -- after Congress
adjourns. They are to be sent to the Congressmen's
home addresses.
Copies must be approved by Haldeman
and it has not been approved yet.
Timmons 10/6
magruder 10/6
Gorden Strachan TOH
Committee
10/12
for the Re-clection
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
October 11, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
FRED MALEK 7m
SUBJECT:
Get-Out-The- Vote
The purpose of this memo is to outline for your review and comments our
complete plans and progress for the Get-Out-the-Vote drive. After out-
lining the basic GOTV activities, the memo will cover support being provided
and public relations plans.
GOTV ACTIVITIES
Although GOTV will be a major focus in all states, we will target our resources
on the 24 states listed in Tab A. These are key states, marginal states, or
states where our activity may make the difference in a U. S. Senate race. We
further plan on targeting in key states by analyzing counties and precincts in
which our GOTV effort might be more productive. We are presently working
with Dan Evans of the Polling Operation, who is providing us with rankings of
precincts for GOTV operations.
As you know, there are four basic activities that will be used in the 1972 cam-
paign for GOTV: (1) Pre-election reminder and recruitment calls to all sup-
porters; (2) Election Day Phoning; (3) Poll Checking; and (4) Door-to-Door
Victory Squads. Pre-election phone calls will be placed to all favorable
voters that have been identified and to known Republicans. In the key states
and all other states, a large number of additional phones will be obtained from
our Hostess and Loan-A-Phone operations.
It is generally agreed that the most important campaign phone call is that on
election day to try to get the voters to the polls. Therefore, our greatest
effort will be on election day phoning. Election day phoning will differ for
locations where poll checking is permitted and where poll checking is not
permitted as follows:
1. In Poll Checking Counties we will coordinate phoning with poll
checking. We will start phoning supporters who have not voted no
- 2 -
later than noon, using the first copy of the supporter list which a
runner brings to the phone center from the poll checker. Phoners
then continue calling these supporters up until the polls close,
calling from updated lists of those supporters who have voted,
brought to phone centers later in the day by runners.
2. In non-Poll Checking Counties we will start phoning all sup-
porters at 10:00 a.m. and continue phoning until the polls close.
Two hours before the polls are to close, we will begin recalling all
supporters who had not voted as of the first call.
Poll checking, or checking off of our voters as they vote, can be one of the
most effective ,election day activities. It is the only sure way we can determine
whether our voters have gone to the polls. This is necessary so we can call
our favorable voters that haven't voted and prod them to cast their votes for
the President, Advance preparation for poll checking is quite complex and
will require a huge number of volunteers. Ideally, we want to cover all pre-
cincts if there is adequate manpower.
The final aspect of our GOTV activities will be where our volunteers go door-to-
door in a final effort to get all voters to the polls. Victory Squads will assemble
at a designated area headquarters at about 4:00 p. m., each volunteer will re-
ceive a list of supporters who have not voted, runners deliver lists from poll
checkers or in non-poll checking counties, from phone locations, and door-to-
door volunteers then call on supporters who have not voted.
SUPPORT
Support will be provided in materials, manpower, and training.
Materials. GOTV materials include pre-election reminder phone con-
versations, election day phone conversations, poll checking instructions,
election day check-off lists, door hangers, and victory squad instructions. All
of this material has been prepared and shipped to the states. In addition, a
broad-based 6, 000 piece mailing to State Campaign Chairmen and Co-Chairmen
County Campaign Chairmen, and County and Area Headquarters Chairmen,
detailing GOTV plans, has been sent. (See Tab B.)
Manpower. Our GOTV effort will only be as good as our campaign leader-
ship. In essence, we can expect a good voter turnout program where we have
had a good canvassing program. The line responsibility of seeing that the
states are prepared, and do perform GOTV activities, is that of the Regional
Directors. The task of training and assistance on implementation of state
leadership and Regional Directors is that of the National Field Representatives.
- 3 -
We plan two methods of providing the additional manpower necessary for
our GOTV effort. First, we will join with other Republican candidates where
possible and have a combined GOTV effort. Secondly, we will deploy a large
number of our Washington staff to the field on October 16th. In order to
facilitate the GOTV with other candidates, we will prepare letters from you
to Republican House and Senate candidates and state and local CREP committees.
In addition, we will prepare a letter from Senator Bob Dole to GOP leadership
across the country asking them to join with CREP in voter turnout. After this
is done, we will involve other Republican candidates and the GOP in state and
county workshops on GOTV. Our campaign staff here in Washington has often
been criticized for being top heavy. While this may not be true, it is certainly
advisable to mobilize a large number of people here in Washington to the field,
since our greatest contribution of planning the campaign here in Washington is
over. (See Tab C for mobilization plan.)
Training. Workshop sessions that were held over the last two months on
canvassing were most helpful to the states and counties, and the workshop
sessions on GOTV should be of even greater assistance. In preparation for the
workshops, we have sent out an outline of the GOTV program. In addition, we
are in the final stages of production of The Only Poll that Counts, a 17-minute
slide presentation on GOTV. This will be used for instructional and motiva-
tional purposes in the field. Approximately 400 copies of this video slide and
audio cassette presentation will be available for distribution to the states on
October 14th. In addition, 2,000 copies of an audio cassette presentation will
be available between October 14th and October 18th.
Regional Directors, Field Representatives, and other national staff being
sent to the field will receive an intense orientation on GOTV by October 16th.
Workshop sessions for state, county, and GOP staff have been scheduled for
23 states between October 16th and October 21st. These sessions will provide a
comprehensive explanation of the GOTV program and will include the slide
presentation and a verbal presentation by a National Field Representative.
After attending the state workshops, county leaders will then schedule county-
wide workshops in key counties between October 22nd and the 26th. The slide
presentation will be available for all target county meetings and enough audio
cassette presentations will be distributed to cover every other county meeting
in America.
PUBLIC RELATIONS
In order to force the states to start on GOTV activities and promote our voter
turnout program, for the present we have launched a GOTV kick-off for
October 28th. This should be our single most important campaign event. The
- 4 -
format of the day will be quite similar to that of the successful September 16th
Canvass Kick-Off. Top administration spokesmen, celebrities, and athletes
will appear in 56 cities in 24 states. (Proposed schedule at Tab D.) The
purposes of the Kick-off are as follows:
1. Stress the high priority which must be placed on pre-election
and election day activities to get out our vote. Dangers of apathy
and overconfidence, etc.
2. Emphasize the massive number of volunteers needed to help
the President on election day to ensure a mandate from the voters
for the next four years.
3. Survey preparations for election day in the area visited by the
surrogates.
4. Recruit and give definite election day assignments to volunteers
who come to meet the surrogates.
Each surrogate will visit several headquarters and one phone center in the
city he will visit, speaking on the importance of election day turnout and
making a public appeal for Nixon election day volunteers, and making pre-
élection reminder phone calls for PR purposes. Everyone present will be
signed up for Get-Out-The- Vote and election day activity.
A memo informing State Chairmen of the GOTV kick-off and giving the location
of the place of each GOTV kick-off, has been sent to the 24 states. Although
we are only supplying surrogates in 24 states, we are suggesting that the
remaining states also plan a GOTV kick-off, and a memo outlining this has
been sent to the other states. The RNC is joining with the CREP in dividing
the responsibility of the October 28th kick-off.
We are using a press project manager, Dick Nellius, to coordinate other public
relations activities as well as the Kick-Off. A tentative PR outline for the
GOTV Kick-Off is included at Tab D.
CONCLUSION
The plan for GOTV has been reviewed and approved by many of the top pro-
fessionals in the field. However, it is really the job of the Regional Directors
and the state leadership to implement the GOTV program. Therefore, they
must be totally enthusiastic, must understand the program, and should follow
the guidelines that have been laid out very closely. Each Regional Director
- 5 -
will work out a formal GOTV plan with each of his state chairmen after state
workshops are held. This plan will include priority counties, number of
phone banks to be used, number of Loan- A- Phone operators secured, number
of volunteers needed, how volunteers will be recruited, lists to be used, etc.
Plans should be submitted to me no later than October 25th.
If our GOTV plan is followed and effectively implemented, it could be one of
the most successful voter turnout programs in history, both mechanically
and PR wise. I will look forward to any comments or directions from you on
this plan.
Attachments
TAB A
Key and Marginal States and States With Important Senate Races
1. California
2. New York
3. Pennsylvania
4. Michigan
5. Missouri
6. Wisconsin
7. Minnesota
8. Washington
9. Oregon
10. Massachusetts
11. West Virginia
12. Illinois
13. Ohio
14. Texas
15. Maryland
16. Connecticut
17. Rhode Island
18. New Jersey
19. North Carolina
20. Georgia
21. Kentucky
22. Oklahoma
23. New Mexico
24. South Dakota
25. Idaho
fore
TAB B
Committee
for the Re-election
of the President 1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
October 7, 1972
MEMORANDUM FOR:
STATE CAMPAIGN CHAIRMEN AND CO-CHAIRMEN
COUNTY CAMPAIGN CHAIRMEN
COUNTY AND AREA HEADQUARTERS CHAIRMEN
FROM:
DEPUTY FREDERIC CAMPAIGN V. MALEK DIRECTOR 7m
SUBJECT:
County "Get-Out-The-Vote" Plans
Voter apathy and overconfidence affects millions of the President's
supporters this year. Because of widespread complacency, our
voters will not go to the polls on November 7 as required unless
the campaign dramatically shifts focus later in October from voter
identification to crucial "Get-Out-The-Vote" activities.
A copy of the recommended county Nixon program for "Get-Out-The-Vote"
is enclosed for you. Included is both a County Calendar and County
Plan for voter turnout activities. Slight changes in the outlined
program may be required in order to fit your state and county needs.
Between now and November 7, please place your highest priority on
(1) locating all Nixon supporters through door-to-door and telephone
canvassing and (2) preparing to get every supporter to the polls on
election day.
Keep up your fine work until every favorable vote is turned out and
counted.
Enclosures: 1. County Calendar for "Get-Out-The-Vote" preparations
2. County "Get-Out-The-Vote" Plan
3. Election Day Check-off List
10/7/72
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 Pennsylvania Avenue, N. W.
Washington, D. C.
20006
COUNTY CALENDAR FOR "GET-OUT-THE-VOTE" PREPARATIONS **
1.
Early October - Name a county chairman and also area chairmen for Get-Out-
The-Vote (GOTV) activities. Recruit other GOTV LEADERS: a chairman for
volunteer recruitment, GOTV phoning, poll checking, victory squads, ballot
security, and chairmen for each phone headquarters. Canvass Chairman and
all GOTV leaders meet to map out county voter turnout program.
2. October 10 - Determine how many phones you will need to call all supporters.
(40 to 50 calls per hour per phone.) Designate area phone headquarters and
precincts to be called from each. Arrange to use phones in (1) existing
phone centers and headquarters, and (2) facilities loaned by unincorporated
businesses.*
3.
October 22-26 - Schedule a county Get-Out-The-Vote Workshop. A 15 minute
tape presentation prepared by the national campaign. "The Only Poll That
Counts," will be available thru state headquarters for use at this workshop.
4. October 23 - Begin preparing in triplicate a master list of supporters.
Computerized counties will generally prepare supporter lists in phone
centers on computer printout sheets. Non-computerized counties place all
supporters on Election Day Check-Off Lists - start this clerical work on
October 16. Include on supporter lists names from the door-to-door and
phone canvass and ail registered Republicans, Non-party registration states
add GOP Primary voters. (Where canvassing was not completed, add to the
turnout list all voters in high priority precincts.)
5.
October 24 - Determine the number of volunteers needed for each activity
and BEGIN AN ALL OUT GOTV RECRUITMENT EFFORT
A. Pre-election Day l'honers
E. Runners
B. Election Day Phoners
F. Clerical Workers
C. Poll Checkers (where permitted) G. Drivers (for rides to the polls)
D. Door-to-Door Victory Squads
6. October 24 - Begin recruiting poll watchers for ballot security in precincts
with a record 01 past irregularities and also in precincts where we consis-
tently receive less than 30% of the vote.
7. November 4-6 - Reminder calls to volunteers committed to help on election
day.
*
Install additional phones if needed for voter turnout activities. Approval
1
of your State Ps-election Executive Director must be obtained before order-
ing more phone:. in the name of the Nixon campaign to conform with the
Campaign Spending Act and stay within the bounds of your state budget.
**
See "County "Cot-Out-The-Vote" Plan" outline for specific voter turnout
activity dates and guidelines.
10/7/72
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 Pennsylvania Avenue, N.W.
Washington, D.C. 20006
COUNTY "GET-OUT-THE-VOTE" PLAN
1. VOTER TURNOUT ACTIVITIES:
A. Pre-election reminder and recruitment calls to all supporters:
October 30 - November 6. (25 calls per hour per phone)
B. Election Day Reminder Calls - November 7 (40 - 50 calls per hour per phone)
C. Poll Checking (where permitted): November 7 (2 checkers per precinct)
D. Door-to-Door Victory Squads: November 7 (1 volunteer per 40 houses,
see "9." below)
2. MATERIALS PROVIDED BY THE COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT:
A. Pre-election Phone Conversation
Order all materials from your
B. Election Day Phone Conversation
State Campaign Headquarters
C. Instructions for Poll Checkers
D. Instructions for Victory Squad Volunteers
E. Election Day Check-Off List (triplicate form for listing all supporters)
F. Election Day Not-At-Home Doorhanger
G. Election Day Volunteer Assignment Cards
H. Nixon Headquarters/Storefront Election Day Master Control Panel
I. Poll Watchers Guide - Target '72 (for ballot security use)
3. PREPARATION OF SUPPORTER LIST FOR VOTER TURNOUT USE:
A. Using clerical volunteers start October 23 or earlier to prepare one master
supporter list in triplicate by precinct from these sources:
(1) Canvassing, both door-to-door and phone.
(2) Registered Republicans or GOP Primary Voters.
(3) All registered voters in high priority precincts where canvassing has
not been completed.
B. Poll checking counties should prepare list in alphabetical order.
Prepare list in street and block sequence when poll checking is not allowed,
for convenient use by Victory Squads.
(1) Non-computerized counties place supporters on Election Day Check-Off
List.
(2) Computerized counties will generally prepare master supporter lists in
phone centers on alphabetical computer printout sheets.
4. VOLUNTEER RECRUITMENT FOR VOTER TURNOUT:
A. Determine the number of volunteers needed for each activity. (See "1." for
volunteer formulas.)
B. YOUR VOLUNTEER RECRUITMENT CHAIRMAN MUST START A MASSIVE DRIVE FOR VOLUN-
TEERS ON TUESDAY, OCTOBER 24. Order Election Day Volunteer Assignment
Cards from your State Campaign Headquarters.
c. Phone for volunteers from:
(1) All campaign headquarters and phone centers
(2) Hostess/Business Telephone Centers (unincorporated businesses only)
(3) Hostess Phone Centers (homes)
D. Call these volunteer sources:
(1) Republican Women's Club members and Young Republicans
(2) Nixon Citizen Groups and Voter Blocs
(3) Republican Precinct Chairman and other Party workers
(4) Young Voters for the President
(5) All Nixon volunteer lists
(6) Registered Republicans and COP Primary Voters
(7) Friends, relatives, service club members, etc.
5. PRE-ELECTION REMINDER AND PECRUITMENT PHONING: OCTOBER 30 - NOVEMBER 6
A. Use conversation provided by State Campaign Headquarters.
B. Phone all favorables from first copy of supporter list (See "3., A & B")
(OVER)
County "Get-Out-The-Vote" Plan, cont.
Page 2
6. ELECTION DAY PHONING: (Use Conversation Provided)
A. Poll Checking Counties - coordinate phoning with poll checking: (See "7. B")
(1) Start phoning supporters, who have not voted, no later than 12:00 noon,
using copy of supporter list which runner brings to the phone center
from the poll checker. (Supporters who have voted will have been
marked off your list by the poll checker.)
(2) Runner will bring one or two additional updates of supporters who have
voted to the phoners. The updates will replace the previous call list.
(3) Phoners continue calling supporters until the polls close.
B. Non-Poll Checking Counties:
(1) Start phoning all supporters at 10:00 a.m.
(2) Continue phoning until the polls close. Two hours before voting stops,
begin recalling all supporters who had NOT voted as of the first call.
7. POLL CHECKING/POLL WATCHING (WHERE PERMITTED)
A. Advance Preparations:
(1) Determine precincts (priority areas) where you will poll check.
(2) Recruit the number of poll checkers needed, two or more per precinct.
(3) Obtain legal certification required for poll checkers to enter polls.
(4) Give each poll checker a copy of "Instructions for Poll Checkers."
(5) Arrange by November 6 for one poll checker in each precinct to obtain
the bottom two copies of that precinct's Election Day Check-Off List
of Nixon supporters.
B. Election Day:
(1) Poll checkers mark through names of supporters as they vote.
(2) Runner picks up first CODY of marked supporter list from poll checker
about 11:30 a.m. and delivers it to phone center.
(3) Runner picks up second copy of marked supporter list from poll checker
4 or 5 hours (no later than 4:00 p.m.) before the polls close & delivers
copy to headquarters where Victory Squads are assembling. (If Victory
Squads are not used, because list is alphabetical, take copy to phoners.)
(4) After runner picks up the final copy of the supporter list, poll
checkers start a handwritten list of all who vote from then on. Two
hours before the polls close, a runner should pick up your handwritten
list to take to the phoners.
8. BALLOT SECURITY: COORDINATE WITH YOUR STATE BALLOT SECURITY CHAIRMAN -
A. Determine precincts where Poll Watchers will be required to insure a fair
election and accurate returns. (Precincts with a history of irregularities
and those where we consistently receive less than 30% of the vote.)
B. Recruit two or more Poll Watchers for each such precinct. Obtain required
LEGAL CERTIFICATION for entry to the polls.
C. Give each watcher a copy of "Poll Watchers Guide - Target '72."
D. Hold a Ballot Security School to train Poll Watchers.
E. Watchers must report to the polls 30 minutes before they open and remain
until the returns are final and official.
F. Give each watcher a phone number to call for help on election day where an
attorney, well versed in the state election law, can be reached all day.
9. DOOR-TO-DOOR VICTORY SQUADS:
A. Victory Squads assemble ac a designated area headquarters at a set time in
the afternoon (3:00 - 4:00 p.m.) on Election Day.
B. Each volunteer receives an Election Day Check-Off List, or other "favorables"
list, with supporters who have already voted marked off. Runner delivers
list from poll checker or in non-poll checking counties from pnoners.
(Explained in "(3)" under "7. B")
C. Volunteers call on supporters marked as not voting. Each receives a supporter
list, 20 Election Day Door Hangers, a name tag, and a copy of "Instructions
For Victory Squad Volunteers.'
10. COORDINATE VOTER TURNOUT ACTIVITIES AND VOLUNTEER RECRUITMENT WITH STATE AND
LOCAL CANDIDATE ORGANIZATIONS AND WITH YOUR COUNTY COP CONTITTEE. Its important
not to duplicate and waste resources in order for as many precincts as possible
to be covered on Election Day.
TAB C
October 9, 1972
DEPLOYING NATIONAL RE-ELECTION COMMITTEE
STAFF TO THE FIELD
October 16 - November 7
1. Request staff to depart D.C. on Monday evening, October 16. One of their
assignments for the week of the 16th will be for the new field staff to
attend state Get Out The Vote workshops scheduled for that week.
2. Send staff to key and marginal states and states with important Senate races:
1. California
10. Massachusetts
18. New Jersey
2. New York
11. West Virginia
19. North Carolina
3. Pennsylvania
12. Illinois
20. Georgia
4. Michigan
13. Ohio
21. Kentucky
5. Missouri
14. Texas
22. Oklahoma
6. Wisconsin
15. Maryland
23. New Mexico
7. Minnesota
16. Connecticut
24. South Dakota
8. Washington
17. Rhode Island
25. Idaho
9. Oregon
3. Arrange to send from 50 to 100 National Committee to Re-elect staff to the
field. Staff will be working at the county level in these states on
preparations for - and the implementation of our voter turnout program.
4. Week of October 9 select staff members who are to go out to the field.
5. On Monday, October 16, starting at 9:00 A.M., train staff going to the field.
Make assignments, introduce to Regional Directors, and Field Representatives
in afternoon.
6. Each staff person assigned to a state must work for one of the following
(to be determined by Rick Fore) in order for their effort to be well-
coordinated and so that our new field staff will be informed on the program
leadership and personalities in the particular state.
(a) Regional Director
(b) National Field Rep.
(c) RNC Field Rep.
In the absence of one of the above the contact would be a member of the
State CREP Staff. Their first contact before meeting with county or city
leaders must be with this staff person.
7. Once in the state each new field staff member reports back to the national
campaign through the Political Division staff person to whom they are
assigned.
8. Most important - These staff members are to assist local county leaders. THEY
DO NOT DIRECT. We cannot superimpose another structure on top of the present
organizational layers.
TAB D
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
EMORANDUM
October 9, 1972
MEMORANDUM FOR:
RICK FORE
FROM:
DICK NELLIUS
SUBJECT:
Media Plan for Get-Out-The-Vote Kick-Off,
October 28th
Getting out a massive vote for President Nixon is what the campaign is
all about -- and the Get-Out-The-Vote Kick-Off on October 28th can be
considered the most important single effort in achieving that goal.
Making the GOTV Kick-Off an outstanding success will require the
biggest press and public relations campaign yet undertaken by the
Committee to Re-elect the President.
An effective Kick-Off will underscore the fact that the Nixon Campaign
has out-organized McGovern, beating him at his own game, as well as
stress the people-to-people aspect of the Nixon campaign, recruit
new yolunteers and emphasize the importance of voting ,on Election
Day.
If properly coordinated, the Kick-Off should have greater media --
and public -- impact than the September 16th Canvass Kick-Off. The
GOTV Kick-Off will have the same advantage in using prominent Nixon
spokesmen and celebrities who in themselves generate news, and have
the added impact of being much closer to Election Day when public
interest in politics is at a high.
An effective media campaign will require:
1. The combined efforts of the Committee to Re-elect and Republican
National Committee press and public relations staffs, as well as
regional, state, and local media people.
2. Selection of a full-time coordinator to ride herd on the entire
media effort and serve as liaison with the Political Division which has
overall responsibility for making the Get-Out-The-Vote campaign a
success.
Suggested time-table:
-- Immediately schedule meeting of Committee to Re-elect and RNC
media staffs to outline program and assign responsibilitics; contact
state and regional press people in affected states and do likewise.
October 28th Media Plan
Page 2
- Promptly begin preparing background paper on need to get-out-
the-vote effort, statistics etc., generous use of scare tactics on
how McGovern people are willing to work day and night for their man
and we could wake up one morning and find the election has been stolen
from us. Also prepare suggested speech material for use of surrogates.
-- Prepare TV and radio tapes with MacGregor, Malek and surrogate
announcing the Kick-Off in as many key communities as possible. Each
tape should be geared for the local audience.
-- MacGregor and Malek have joint press conference on October 17th,
in early afternoon, timed for 6 p.m. news. MacGregor should explain
the Kick-Off and why; Malek follows with specific details, naming
cities and identifying some of the surrogates who will be participating.
As teaser for follow-up, Malek should announce date when complete details
will be released.
A press release should be prepared as well. Discussion must be limited
to the Get-Out-The-Vote Kick-Off; if get in to Watergate etc., that
will dominate the news and the Kick-Off will be buried in the bottom
of the story.
-- October 19th, State Chairmen announce heads of Get-Out-The-Vote campaign
in each community. where held, time, etc. Release mailed to weeklies.
-- October 23, joint MacGregor-Malek press conference releasing details
on surrogates, who going where, etc. Radio and TV tapes. should be enroute
to communities for use the following day.
October 25, Kick-Off press team contacts every newspaper, radio,
TV station, local wire service representatives, in each community about
the Kick-Off. List must be kept of who contacted and supervisory
personnel should make spot checks form this list.
-- October 26th, Kick-Off press teams calls back everyone contacted
earlier in the week, reminding them of the Kick-Off and insuring local
coverage is planned.
This must be checked, checked and checked again. State and local press
people should be used as well. However, experience with Canvass Kick-
Off shows the bulk of the media effort -- and the work -- must be done
at the National level to insure maximum results.
ADMINISTRATIVELY CONFIDENTIAL
October 12, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Turnaround Commercial and
Buchanan Attack Post
Turnaround Commercial
You have indicated that you were going to talk to John
Connally regarding running the "attack McGovern's credibility
Turnaround TV ad". Currently, Connally has instructed
Magruder not to run any DFN commercials, including the
Turnaround scheduled for the week of October 16, because
DFN has not raised sufficient funds.
You noted in reviewing the TV schedule for next week that
the Turnaround should not be run by CRP. MacGregor feels
strongly that the Turnaround must be run next week even if
it is to be run by CRP.
The November Group has the spot under both bylines and
could shift from the current CRP billing to DPN if the
problem with Connally has been resolved.
Run Turnaround under CRP byline.
Run Turnaround under DFN byline
Other.
Buchanan - Attack Post
Buchanan has mentioned in the last two Political Media
Analyses that a decision must be made as to whether there
- 2 -
is a frontal attack on the Washington Post's reporting of
the campaign sabotage and smears. Buchanan feels strongly
that such an attack on the Post should be launched to pre-
pare the climate against further espionage stories.
Buchanan discounts the danger of having other media rally
to the Post's defense because CBS is hitting us pretty
hard already.
You may want to discuss this at the Political meeting.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
October 12, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
SUBJECT:
Election Night Program
The October 6th Ray Caldiero memo on celebrity activity
has been read and only one concern expressed. That
concerns page 2, paragraph 5, Election Night Program,
in which Caldiero discussed the plans to bring top cele-
brities to be used for alternate TV programming. It
was noted that, "Don't con them into thinking they're
playing for the President". Will you cover this with
Ray and advise me of the results?
GS/jb
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE, N.W
WASHINGTON D C. 20006
(202) 333-0920
October 6, 1972
MEMORANDUM FOR:
MR. CLARK MAC GREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
RAYMOND CALDIERO
laye
SUBJECT:
CELEBRITY ACTIVITY
As requested, the attached represents the celebrity activity
for the month of Octóber as of October 3, 1972.
In addition, plans are being formulated to utilize the celebrities
in the following additional activities:
1) October 28, 1972 - "Get out the Vote Kick-off" in all Key
States
2) Three major youth shows:
October 20, 1972 - Chicago
October 24, 1972 - Los Angeles
October 29, 1972 - Washington, D. C.
These shows will be patterned after the Miami Marine Stadium
Rally at the Convention, and will be produced by Mike Viner
from MGM, under the auspices of our newly created division:
"Performers for the President".
3) October 12, 1972 - Entertainment for Presidential arrival
in Atlanta, Georgia. Currently set for entertainment in
four key locations along Presidential motorcade route are:
-- Tommy Roe & Band (for teenage attraction)
-- The Tams (for Black attraction)
-- The Classics Four (for 21 - 35 attraction)
-- The Atlanta Rhythm Section (tentative)
Page 2
4) Celebrity Media Plan - We are implementing a media plan for
all of our celebrities utilizing television, radio, talk
shows, newspaper interviews, etc. News releases and press
conferences will be set up for our "Big Names" toward the
end of the month.
5)
Election Night Program - Planning, on bringing to Washington
approximately ten (10) of our top celebrities to be used
for alternate T.V. programming, as well as to participate in
a Star Studded Show. Current thinking for entertainment for
the evening: Lionel Hampton, Pete Fountain, Rock Band,
Local Dixieland Band, Sonny & Cher, "The Carpenters", plus
(Planning and idea stage only)
Don't con them
Attachment
hito Thinking they're
playing TP.
FIRM CELEBRITY EVENTS AS OF 5:00 P.M., OCTOBER 3, 1972
Date
Event
Celebrities
October 5
Annual 19th Ward Fund Raising Dinner
Cesar Romero
Chicago, Illinois
6
Older American Forum Fund Raising Luncheon
Milton Berle
San Francisco, California
7
CREP Fund Raising Dinner
Lainie Kazan
New Orleans, Louisiana
7/8
Two Day CREP Outdoor Fund Raising Event
Bob Sterling
St. Louis, Missouri (Lee Hunter Farm)
Jane Russell
Buzz Aldrin
Anne Jefferies
Arlene Dahl
Dale Robertson
Bob Cummings
8
Gathering of Republicans in Wolf Pond Park
Erik Blythe
Staten Island, New York
Clare Manley
Bonnie Murray
8
Columbus Day '72 Italian-American Dinner
Connie Francis
Washington, D. C.
9
Orange County CREP Fund Raising Dinner & Show
Vice President Agnew
John Wayne
Glenn Ford
Jimmy Stewart
Ava Gabor
Rosalind Russell
Foster Brooks
Lainie Kazan
Wiere Brothers
Scat Man Crothers
10
Cocktail Booster Party
Julia Mead
New York, New York
Dina Merrill
12
Presidential and Statewide GOP Rally and
June Allyson
Fund Raising Dinner
Macon, Georgia
Page 2
Date
Event
Celebrities
Oct. 13
National Republican Heritage Group Council
Jane Powell
Cocktail Party
Chicago, Illinois
13/14/15
Young Voters for the President Campus Tour
Maureen Reagan
Lincoln, Omaha, Grand Island & Beatrice, Nebr. Chris Connelly
14
RNC Supported Bob Price for Re-election
Mike Landon
Fund Raising Barbecue
Amarillo, Texas
15
CREP Evening of Entertainment
Pat Boone
Midland Michigan
15-21
CREP Spanish Speaking Blitz
Lita Baron
Dallas, Texas
17/18
Dinah Shore Show
Rosalind Russell
Los Angeles, California
23
Italian-American Fund Raising Dinner
Connie Francis
Boston, Massachusetts
24
Vanderburgh County Republican Central
Jimmy Stewart
Committee Fund Raising Dinner
Evansville, Indiana
24
CREP & Republican State Central Committee
Meredith Wilson
Fund Raising Dinner
Des Moines, Iowa
Gordon J
Committee
for the Re-election
of the President 1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
October 11, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
FRED MALEK 7m
SUBJECT:
Get-Out-The- Vote
The purpose of this memo is to outline for your review and comments our
complete plans and progress for the Get-Out-the- Vote drive. After out-
lining the basic GOTV activities, the memo will cover support being provided
and public relations plans.
GOTV ACTIVITIES
Although GOTV will be a major focus in all states, we will target our resources
on the 24 states listed in Tab A. These are key states, marginal states, or
states where our activity may make the difference in a U. S. Senate race. We
further plan on targeting in key states by analyzing counties and precincts in
which our GOTV effort might be more productive. We are presently working
with Dan Evans of the Polling Operation, who is providing us with rankings of
precincts for GOTV operations.
As you know, there are four basic activities that will be used in the 1972 cam-
paign for GOTV: (1) Pre-election reminder and recruitment calls to all sup-
porters; (2) Election Day Phoning; (3) Poll Checking; and (4) Door-to-Door
Victory Squads. Pre-election phone calls will be placed to all favorable
voters that have been identified and to known Republicans. In the key states
and all other states, a large number of additional phones will be obtained from
our Hostess and Loan-A-Phone operations.
It is generally agreed that the most important campaign phone call is that on
election day to try to get the voters to the polls. Therefore, our greatest
effort will be on election day phoning. Election day phoning will differ for
locations where poll checking is permitted and where poll checking is not
permitted as follows:
1. In Poll Checking Counties we will coordinate phoning with poll
checking. We will start phoning supporters who have not voted no
- 2 -
later than noon, using the first copy of the supporter list which a
runner brings to the phone center from the poll checker. Phoners
then continue calling these supporters-up until the polls close,
calling from updated lists of those supporters who have voted,
brought to phone centers later in the day by runners.
2. In non-Poll Checking Counties we will start phoning all sup-
porters at 10:00 a.m. and continue phoning until the polls close.
Two hours before the polls are to close, we will begin recalling all
supporters who had not voted as of the first call.
Poll checking, or checking off of our voters as they vote, can be one of the
most effective ,election day activities. It is the only sure way we can determine
whether our voters have gone to the polls. This is necessary so we can call
our favorable voters that haven't voted and prod them to cast their votes for
the President. Advance preparation for poll checking is quite complex and
will require a huge number of volunteers. Ideally, we want to cover all pre-
cincts if there is adequate manpower.
The final aspect of our GOTV activities will be where. our volunteers go door-to-
door in a final effort to get all voters to the polls. Victory Squads will assemble
at a designated area headquarters at about 4:00 p.m., each volunteer will re-
ceive a list of supporters who have not voted, runners deliver lists from poll
checkers or in non-poll checking counties, from phone locations, and door-to-
door volunteers then call on supporters who have not voted.
SUPPORT
Support will be provided in materials, manpower, and training.
Materials. GOTV materials include pre-election reminder phone con-
versations, election day phone conversations, poll checking instructions,
election day check-off lists, door hangers, and victory squad instructions. All
of this material has been prepared and shipped to the states. In addition, a
broad-based 6, 000 piece mailing to State Campaign Chairmen and Co-Chairmen
County Campaign Chairmen, and County and Area Headquarters Chairmen,
detailing GOTV plans, has been sent. (See Tab B.)
Manpower. Our GOTV effort will only be as good as our campaign leader-
ship. In essence, we can expect a. good voter turnout program where we have
had a good canvassing program. The line responsibility of seeing that the
states are prepared, and do perform GOTV activities, is that of the Regional
Directors. The task of training and assistance on implementation of state
leadership and Regional Directors is that of the National Field Representatives.
- 3
We plan two methods of providing the additional manpower necessary for
our GOTV effort. First, we will join with other Republican candidates where
possible and have a combined GOTV effort. Secondly, we will deploy a large
number of our Washington staff to the field on October 16th. In order to
facilitate the GOTV with other candidates, we will prepare letters from you
to Republican House and Senate candidates and state and local CREP committees.
In addition, we will prepare a letter from Senator Bob Dole to GOP leadership
across the country asking them to join with CREP in voter turnout. After this
is done, we will involve other Republican ididates and the GOP in state and
county workshops on GOTV. Our campaign staff here in Washington has often
been criticized for being top heavy. While this may not be true, it is certainly
advisable to mobilize a large number of people here in Washington to the field,
since our greatest contribution of planning the campaign here in Washington is
over. (See Tab C for mobilization plan.)
Training. Workshop sessions that were held over the last two months on
canvassing were most helpful to the states and counties, and the workshop
sessions on GOTV should be of even greater assistance. In preparation for the
workshops, we have sent out an outline of the GOTV program. In addition, we
are in the final stages of production of The Only Poll that Counts, a 7-minute
slide presentation on GOTV. This will be used for instructional and motiva-
tional purposes in the field. Approximately 400 copies of this video slide and
audio cassette presentation will be available for distribution to the states on
October 14th. In addition, 2,000 copies of an audio cassette presentation will
be available between October 14th and October 18th.
Regional Directors, Field Representatives, and other national staff being
sent to the field will receive an intense orientation on GOTV by October 16th.
Workshop sessions for state, county, and GOP staff have been scheduled for
23 states between October 16th and October 21st. These sessions will provide a
comprehensive explanation of the GOTV program and will include the slide
presentation and a verbal presentation by a National Field Representative.
After attending the state workshops, county leaders will then schedule county-
wide workshops in key counties between October 22nd and the 26th. The slide
presentation will be available for all target county meetings and enough audio
cassette presentations will be distributed to cover every other county meeting
in America.
PUBLIC RELATIONS
In order to force the states to start on GOTV activities and promote our voter
turnout program, for the present we have launched a GOTV kick-off for
October 28th. This should be our single most important campaign event. The
4 -
format of the day will be quite similar to that of the successful September 16th
Canvass Kick-Off. Top administration spokesmen, celebrities, and athletes
will appear in 56 cities in 24 states. (Proposed schedule at Tab D.) The
purposes of the Kick-off are as follows:
1. Stress the high priority which must be placed on pre-election
and election day activities to get out our vote. Dangers of apathy
and overconfidence, etc.
2. Emphasize the massive number of volunteers needed to help
This
the President on election day to ensure a mandate from the
for the next four years.
world
3. Survey preparations for election day in the area visited by the
surrogates.
4. Recruit and give definite election day assignments to volunteers
who come to meet the surrogates.
Each surrogate will visit several headquarters and one phone center in the
city he will visit, speaking on the importance of election day turnout and
making a public appeal for Nixon election day volunteers, and making pre-
élection reminder phone calls for PR purposes. Everyone present will be
signed up for Get-Out-The-Vote and election day activity.
A memo informing State Chairmen of the GOTV kick-off and giving the location
of the place of each GOTV kick-off, has been sent to the 24 states. Although
we are only supplying surrogates in 24 states, we are suggesting that the
remaining states also plan a GOTV kick-off, and a memo outlining this has
been sent to the other states. The RNC is joining with the CREP in dividing
the responsibility of the October 28th kick-off.
We are using a press project manager, Dick Nellius, to coordinate other public
relations activities as well as the Kick-Off. A tentative PR outline for the
GOTV Kick.. Off is included at Tab D.
CONCLUSION
The plan for GOTV has been reviewed and approved by many of the top pro-
fessionals in the field. However, it is really the job of the Regional Directors
and the state leadership to implement the GOTV program. Therefore, they
must be totally enthusiastic, must understand the program, and should follow
the guidelines that have been laid out very closely. Each Regional Director
- 5 -
will work out a formal GOTV plan with each of his state chairmen after state
workshops are held. This plan will include priority counties, number of
phone banks to be used, number of Loan- A- Phone operators secured, number
of volunteers needed, how volunteers will be recruited, lists to be used, etc.
Plans should be submitted to me no later than October 25th.
If our GOTV plan is followed and effectively implemented, it could be one of
the most successful voter turnout programs in history, both mechanically
and PR wise. I will look forward to any comments or directions from you on
this plan.
Attachments
Tab
TAB A
Key and Marginal States and States With Important Senate Races
1. California
2.
New York
3. Pennsylvania
4. Michigan
5. Missouri
6. Wisconsin
7. Minnesota
8. Washington
9. Oregon
10. Massachusetts
11.
West Virginia
12. Illinois
13. Ohio
14. Texas
15. Maryland
16. Connecticut
17.
Rhode Island
18.
New Jersey
19.
North Carolina
20. Georgia
21. Kentucky
22. Oklahoma
23.
New Mexico
24.
South Dakota
25. Idaho
D
Tab
fore
TAB B
Committee
for the Re-election
of the President 1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
October 7, 1972
MEMORANDUM FOR:
STATE CAMPAIGN CHAIRMEN AND CO-CHAIRMEN
COUNTY CAMPAIGN CHAIRMEN
COUNTY AND AREA HEADQUARTERS CHAIRMEN
FROM:
DEPUTY FREDERIC CAMPAIGN V. MALEK DIRECTOR 7m
SUBJECT:
County "Get-Out-The-Vote" Plans
Voter apathy and overconfidence affects millions of the President's
supporters this year. Because of widespread complacency, our
voters will not go to the polls on November 7 as required unless
the campaign dramatically shifts focus later in October from voter
identification to crucial "Get-Out-The-Vote" activities.
A copy of the recommended county Nixon program for "Get-Out-The-Vote"
is enclosed for you. Included is both a County Calendar and County
Plan for voter turnout activities. Slight changes in the outlined
program may be required in order to fit your state and county needs.
Between now and November 7, please place your highest priority on
(1) locating all Nixon supporters through door-to-door and telephone
canvassing and (2) preparing to get every supporter to the polls on
election day.
Keep up your fine work until every favorable vote is turned out and
counted.
Enclosures: 1. County Calendar for "Get-Out-The-Vote" preparations
2. County "Get-Out-The-Vote" Plan
3. Election Day Check-off List
10/7/72
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 Pennsylvania Avenue, N. W.
Washington, D. C.
20006
COUNTY CALENDAR FOR "GET-OUT-THE-VOTE" PREPARATIONS **
1.
Early October - Name a county chairman and also area chairmen for Get-Out-
The-Vote (GOTV) activities. Recruit other GOTV LEADERS: a chairman for
volunteer recruitment, GOTV phoning, poll checking, victory squads, ballot
security, and chairmen for each phone headquarters. Canvass Chairman and
all GOTV leaders meet to map out county voter turnout program.
2. October 10 - Determine how many phones you will need to call all supporters.
(40 to 50 calls per hour per phone.) Designate area phone headquarters and
precincts to be called from each. Arrange to use phones in (1) existing
phone centers and headquarters, and (2) facilities loaned by unincorporated
businesses.'
3.
October 22-26 - Schedule a county Get-Out-The-Vote Workshop. A 15 minute
tape presentation prepared by the national campaign, "The Only Poll That
Counts," will be available thru state headquarters for use at this workshop.
4. October 23 - Begin preparing in triplicate a master list of supporters.
Computerized counties will generally prepare supporter lists in phone
centers on computer printout sheets. Non-computerized counties place all
supporters on Election Day Check-Off Lists - start this clerical work on
October 16. Include on supporter lists names from the door-to-door and
phone canvass and ail registered Republicans. Non-party registration states
add GOP Primary voters. (Where canvassing was not completed, add to the
turnout list all voters in high priority precincts.)
5.
October 24 - Determine the number of volunteers needed for each activity
and BEGIN AN ALL OUT GOTV RECRUITMENT EFFORT. **
A. Pre-election Day Phoners
E. Runners
B. Election D:y Phoners
F. Clerical Workers
C. Poll Checkers (where permitted) G. Drivers (for rides to the polls)
D. Door-to-Door Victory Squads
6. October 24 - Begin recruiting poll watchers for ballot security in precincts
with a record of past irregularities and also in precincts where we consis-
tently receive less than 30% of the vote.
7. November 4-6 - Reminder calls to volunteers committed to help on election
day.
*
Install additional phones if needed for voter turnout activities. Approval
of your State Ps-election Executive Director must be obtained before order-
ing more phone:. in the name of the Nixon campaign to conform with the
Campaign Spending Act and stay within the bounds of your state budget.
**
See "County "Get-Out-The-Vote' Plan" outline for specific voter turnout
activity dates and guidelines.
10/7/72
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 Pennsylvania Avenue, N.W.
Washington, D.C. 20006
COUNTY "GET-OUT-THE-VOTE" PLAN
1. VOTER TURNOUT ACTIVITIES:
A. Pre-election reminder and recruitment calls to all supporters:
October 30 - November 6. (25 calls per hour per phone)
B. Election Day Reminder Calls - November 7 (40 - 50 calls per hour per phone)
C. Poll Checking (where permitted): November 7 (2 checkers per precinct)
D. Door-to-Door Victory Squads: November 7 (1 volunteer per 40 houses,
see "9." below)
2. MATERIALS PROVIDED BY THE COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT:
A. Pre-election Phone Conversation
Order all materials from your
B. Election Day Phone Conversation
State Campaign Headquarters
C. Instructions for Poll Checkers
D. Instructions for Victory Squad Volunteers
E. Election Day Check-Off List (triplicate form for listing all supporters)
F. Election Day Not-At-Home Doorhanger
G. Election Day Volunteer Assignment Cards
H. Nixon Headquarters/Storefront Election Day Master Control Panel
I. Poll Watchers Guide - Target '72 (for ballot security use)
3. PREPARATION OF SUPPORTER LIST FOR VOTER TURNOUT USE:
A. Using clerical volunteers start October 23 or earlier to prepare one master
supporter list in triplicate by precinct from these sources:
(1) Canvassing, both door-to-door and phone.
(2) Registered Republicans or GOP Primary Voters.
(3) All registered voters in high priority precincts where canvassing has
not been completed.
B. Poll checking counties should prepare list in alphabetical order.
Prepare list in street and block sequence when poll checking is not allowed,
for convenient use by Victory Squads.
(1) Non-computerized counties place supporters on Election Day Check-Off
List.
(2) Computerized counties will generally prepare master supporter lists in
phone centers on alphabetical computer printout sheets.
4. VOLUNTEER RECRUITMENT FOR VOTER TURNOUT:
A. Determine the number of volunteers needed for each activity. (See "1." for
volunteer formulas.)
B. YOUR VOLUNTEER RECRUITMENT CHAIRMAN MUST START A MASSIVE DRIVE FOR VOLUN-
TEERS ON TUESDAY, OCTOBER 24. Order Election Day Volunteer Assignment
Cards from your State Campaign Headquarters.
C. Phone for volunteers from:
(1) All campaign headquarters and phone centers
(2) Hostess/Business Telephone Centers (unincorporated businesses only)
(3) Hostess Phone Centers (homes)
D. Call these volunteer sources:
(1) Republican Women's Club members and Young Republicans
(2) Nixon Citizen Groups and Voter Blocs
(3) Republican Precinct Chairmen and other Party workers
(4) Young Voters for the President
(5) All Nixon volunteer lists
(6) Registered Republicans and COP Primary Voters
(7) Friends, relatives, service club members, etc.
5. PRE-ELECTION REMINDER AND PECRUITMENT PHONING: OCTOBER 30 - NOVEMBER 6
A. Use conversation provided by State Campaign Headquarters.
B. Phone all favorables from first copy of supporter list (See "3., A & B")
(OVER)
County "Get-Out-The-Vote" Plan, cont.
Page 2
6. ELECTION DAY PHONING: (Use Conversation Provided)
A. Poll Checking Counties - coordinate phoning with poll checking: (See "7. B")
(1) Start phoning supporters, who have not voted, no later than 12:00 noon,
using copy of supporter list which runner brings to the phone center
from the poll checker. (Supporters who have voted will have been
marked off your list by the poll checker.)
(2) Runner will bring one or two additional updates of supporters who have
voted to the phoners. The updates will replace the previous call list.
(3) Phoners continue calling supporters until the polls close.
B. Non-Poll Checking Counties:
(1) Start phoning all supporters at 10:00 a.m.
(2) Continue phoning until the polls close. Two hours before voting stors,
begin recalling all supporters who had NOT voted as of the first call.
7. POLL CHECKING/POLL WATCHING (WHERE PERMITTED):
A. Advance Preparations:
(1) Determine precincts (priority areas) where you will poll check.
(2) Recruit the number of poll checkers needed, two or more per precinct.
(3) Obtain legal certification required for poll checkers to enter polls.
(4) Give each poll checker a copy of "Instructions for Poll Checkers."
(5) Arrange by November 6 for one poll checker in each precinct to obtain
the bottom two copies of that precinct's Election Day Check-Off List
of Nixon supporters.
B. Election Day:
(1) Poll checkers mark through names of supporters as they vote.
(2) Runner picks up first CODY of marked supporter list from poll checker
about 11:30 a.m. and delivers it to phone center.
(3) Runner picks up second copy of marked supporter list from poll checker
4 or 5 hours (no later than 4:00 p.o.) before the polls close & delivers
copy to headquarters where Victory' Squads are assembling. (If Victory
Squads are not used, because list is alphabetical, take copy to phoners.)
(4) After runner picks up the final copy of the supporter list, poll
checkers start a handwritten list of all who vote from then on. Two
hours before the polls close, a runner should pick up your handwritten
list to take to the phoners.
8. BALLOT SECURITY: COORDINATE WITH YOUR STATE BALLOT SECURITY CHAIRMAN -
A. Determine precincts where Poll Watchers will be required to insure a fair
election and accurate returns. (Precincts with a history of irregularities
and those where we consistently receive less than 30% of the vote.)
B. Recruit two or more Poll Watchers for each such precinct. Obtain required
LEGAL CERTIFICATION for entry to the polls.
C. Give each watcher a copy of "?oll Watchers Guide - Target '72."
D. Hold a Ballot Security School to train Poll Watchers.
E. Watchers must report to the polls 30 minutes before they open and remain
until the returns are final and official.
F. Give each watcher a phone number to call for help on election day where an
attorney, well versed in the state election law, can be reached all day.
9. DOOR-TO-DOOR VICTORY SQUADS:
A. Victory Squads assemble ac a designated area headquarters at a set time in
the afternoon (3:00 - 4:00 p.m.) on Election Day.
B. Each volunteer receives an Election Day Check-Off List, or other "favorables"
list, with supporters who have already voted marked off. Runner delivers
list from poll checker or in non-poll checking counties from phoners.
(Explained in "(3)" under "7. B")
C. Volunteers call on supporters marked as not voting. Each receives a supporter
list, 20 Election Day Door Hangers, a name tag, and a copy of "Instructions
For Victory Squad Volunteers."
10. COORDINATE VOTER TURNOUT ACTIVITIES AND VOLUNTEER RECRUITMENT WITH STATE AND
LOCAL HAVE ORGANIZATIONS AND WITH YOUR COUNTY GOP COMMITTEE. Its import
not to duplicate and waste resources in order for as many precincts as possible
to be covered on Election Day.
Ta
TAB C
October 9, 1972
DEPLOYING NATIONAL RE-ELECTION COMMITTEE
STAFF TO THE FIELD
October 16 - November 7
1. Request staff to depart D.C. on Monday evening, October 16. One of their
assignments for the week of the 16th will be for the new field staff to
attend state Get Out The Vote workshops scheduled for that week.
2. Send staff to key and marginal states and states with important Senate races:
1. California
10. Massachusetts
18. New Jersey
2. New York
11. West Virginia
19. North Carolina
3. Pennsylvania
12. Illinois
20. Georgia
4. Michigan
13. Ohio
21. Kentucky
5. Missouri
14. Texas
22. Oklahoma
6. Wisconsin
15. Maryland
23. New Mexico
7. Minnesota
16. Connecticut
24. South Dakota
8. Washington
17. Rhode Island
25. Idaho
9. Oregon
3. Arrange to send from 50 to 100 National Committee to Re-elect staff to the
field. Staff will be working at the county level in these states on
preparations for - and the implementation of our voter turnout program.
4. Week of October 9 select staff members who are to go out to the field.
5. On Monday, October 16, starting at 9:00 A.M., train staff going to the field.
Make assignments, introduce to Regional Directors, and Field Representatives
in afternoon.
6. Each staff person assigned to a state must work for one of the following
(to be determined by Rick Fore) in order for their effort to be well-
coordinated and so that our new field staff will be informed on the program
leadership and personalities in the particular state.
(a) Regional Director
(b) National Field Rep.
(c) RNC Field Rep.
In the absence of one of the above the contact would be a member of the
State CREP Staff. Their first contact before meeting with county or city
leaders must be with this staff person.
7. Once in the state each new field staff member reports back to the national
campaign through the Political Division staff person to whom they are
assigned.
8. Most important - These staff members are to assist local county leaders. THEY
DO NOT DIRECT. We cannot superimpose another structure on top of the present
organizational layers.
Tab
TAB D
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
EMORANDUM
October 9, 1972
MEMORANDUM FOR:
RICK FORE
FROM:
DICK NELLIUS
SUBJECT:
Media Plan for Get-Out-The-Vote Kick-Off,
October 28th
Getting out a massive vote for President Nixon is what the campaign is
all about -- and the Get-Out-The-Vote Kick-Off on October 28th can be
considered the most important single effort in achieving that goal.
Making the GOTV Kick-Off an outstanding success will require the
biggest press and public relations campaign yet undertaken by the
Committee to Re-elect the President.
An effective Kick-Off will underscore the fact that the Nixon Campaign
has out-organized McGovern, beating him at his own game, as well as
stress the people-to-people aspect of the Nixon campaign, recruit
new volunteers and emphasize the importance of voting on Election
Day.
If properly coordinated, the Kick-Off should have greater media --
and public -- impact than the September 16th Canvass Kick-Off. The
GOTV Kick-Off will have the same advantage in using prominent Nixon
spokesmen and celebrities who in themselves generate news, and have
the added impact of being much closer to Election Day when public
interest in politics is at a high.
An effective media campaign will require:
1. The combined efforts of the Committee to Re-elect and Republican
National Committee press and public relations staffs, as well as
regional, state, and local media people.
2. Selection of a full-time coordinator to ride herd on the entire
media effort and serve as liaison with the Political Division which has
overall responsibility for making the Get-Out-The-Vote campaign a
success.
Suggested time-table:
-- Immediately schedule meeting of Committee to Re-elect and RNC
media staffs to outline program and assign responsibilitics; contact
state and regional press people in affected states and do likewise.
October 28th Media Plan
Page 2
-- Promptly begin preparing background paper on need to get-out-
the-vote effort, statistics etc., generous use of scare tactics on
how McGovern people are willing to work day and night for their man
and we could wake up one morning and find the election has been stolen
from us. Also prepare suggested speech material for use of surrogates.
-- Prepare TV and radio tapes with MacGregor, Malek and surrogate
announcing the Kick-Off in as many key communities as possible. Each
tape should be geared for the local audience.
-- MacGregor and Malek have joint press conference on October 17th,
in early afternoon, timed for 6 p.m. news. MacGregor should explain
the Kick-Off and why; Malek follows with specific details, naming
cities and identifying some of the surrogates who will be participating.
As teaser for follow-up, Malek should announce date when complete details
will be released.
A press release should be prepared as well. Discussion must be limited
to the Get-Out-The-Vote Kick-Off; if get in to Watergate etc., that
will dominate the news and the Kick-Off will be buried in the bottom
of the story.
--- October 19th, State Chairmen announce heads of Get-Out-The-Vote campaign
in each community. where held, time, etc. Release mailed to weeklies.
--- October 23, joint MacGregor-Malek press conference releasing details
on surrogates, who going where, etc. Radio and TV tapes should be enroute
to communities for use the following day.
--- October 25, Kick-Off press team contacts every newspaper, radio,
TV station, local wire service representatives, in each community about
the Kick-Off. List must be kept of who contacted and supervisory
personnel should make spot checks form this list.
-- October 26th, Kick-Off press teams calls back everyone contacted
earlier in the week, reminding them of the Kick-Off and insuring local
coverage is planned.
This must be checked, checked and checked again. State and local press
people should be used as well. However, experience with Canvass Kick-
Off shows the bulk of the media effort -- and the work -- must be done
at the National level to insure maximum results.
Joan -
I talked w/ Gordon yesterday and told him of
a screw-up I had made in a Malek to MacGregor memo
of which you got a copy. The memo is October 11th
and the subject is "Get-Out-The- Vote, "
On page 4, first paragraph, it refers to a
proposed spokesmen schedule at Tab D. My mis-
take was that I didn't notice this tab. Therefore,
I made the mistake of calling the tab mentioned in
the next to the last paragraph on page 4 Tab D.
Therefore, would you please do the following
things to rectify my error:
1. Insert the attached suorogate list at the
Tab D that you have in the package.
2. Change the letter D (in the next to the
last paragraph on page 4) to the letter E.
3. Change from D to E the Tab letter in the
upper right hand corner of the material you have in
your package which is entitled Media Plan.
4. Insert the attached Tab E sheet in front
in the new Tab E.
Thanks a million - I'm really sorry I screwed
this up so badly.
Judy Licata
Tab
TAB D
October 6, 1972
4:00 p.m.
OCTOBER 28, 1972
GET OUT THE VOTE KICK-OFF
CALIFORNIA
Los Angeles
Buckley
San Francisco
Scott
Sacramento
Dunn
San Diego
Armstrong
Fresno
Bentley (plus celebrity)
Irvine
Reagan
NEW YORK
New York City
Julie Eisenhower
Buffalo
Perk
Albany
Keating (plus celebrity)
Syracuse
Rockefeller
MICHIGAN
Detroit
Mrs. Nixon, Governor Milliken
Grand Rapids
Mrs. Hodgson, Mrs. Flanigan,
Mrs. Rogers (plus celebrity)
Flint
Sargent
Lansing
Lugar
PERNSYLVANIA
Philadelphia
Volpe
Pittsburg
Ford
October 28 GOTV Kick-Off
Page Two
PENNSYLVANIA (cont.)
WilkersBarre - Scranton
Saxbe
Harrisburg - York Lancaster Lebanon
Packwood
Johnston - Altoona - Erian
Mrs. Brown, Mrs. Brooks,
Mrs. Klein (plus celebrity)
NEW JERSEY
Bergen County
Javits
Trenton
Mrs. Agnew
Camden
Klein
Atlantic City
Evans
ILLINOIS
Chicago
MacGregor
Springfield
Kemp
Peoria
Mrs. Rumsfeld, Miss Franklin
Rockford
Percy
OHIO
Cleveland
Brock
Cincinnati
Rumsfeld
Columbus
Richardson
Dayton
Mrs. Butz, Mrs. Hitt (plus celebrity)
TEXAS
Dallas
Secretary Peterson
Houston
Dole
San Antonio
Gallegos (Sanchez if available)
E1 Paso
Mrs. Banuelos
Austin
Blatchford
Page Four
October GOTV Kick-Off
NORTH CAROLINA
Ed Nixon
Greensboro
Burney
Raleigh
GEORGIA
Goldwater
Atlanta
KENTUCKY
Taft
Louisville
OKLAHOMA
Maureen Reagan (plus athlete)
Oklahoma City
NEW MEXICO
Sen: Belmon
Albuquerque
SOUTH DAKOTA
Butz
Sioux Falls
RHODE ISLAND
Knauer
Providence
WISCONSIN
Mrs. Ruckelshaus, Mrs. Weinberger,
Milwaukee
Mrs. Ehrlichman (plus celebrity)
October GOTV Kick-Off
Page Three
MARYLAND
Rockville
Ruckelshaus (plus celebrity)
Towson (Baltimore County)
Mrs. Schultz, Mrs Train
Mrs. Romney (plus celebrity)
CONNECTICUT
Hartford
Mrs. Richardson, Mrs. Stein
Mrs. Bush (plus celebrity)
New Haven
Ed Cox
MISSOURI
St. Louis
Tricia Nixon
Kansas City
Shultz
MASSACHUSETTS
Boston
Romney
MINNESOTA
Minneapolis
Holton
WASHINGTON
Seattle
Morton
Spokane
Hodgson
OREGON
Portland
Finch
WEST VIRGINIA
Wheeling
Dent
Charleston
Mrs. Kleindienst, Mrs. David,
Archic Campbell
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
October 11, 1972
TO:
H. R.. HALDEMAN
FROM:
LEONARD GARMENT
The attached is for the record, and is filed at Max's request. It
outlines the results of his and Taft's fund-raising efforts, and has
a couple of interesting points about the impact of that effort on
McGovern's efforts. At any rate it's fair to say that Max and Taft
kept their campaign promises.
Les
attachment
PERSONAL &
MAX M. FISHER
CONFIDENTIAL
2210 FISHER BUILDING
DETROIT, MICHIGAN 48202
October 9, 1972
The Honorable Leonard Garment
The White House
Washington, D.C.
Dear Len:
Just a note of thanks for your help in setting up the
very wonderful meeting at the Waldorf.
In going over the campaign results thus far, I have a
few observations to make on the matter of finance.
As I have told you, we probably will raise about
$5 million from the community for the campaign, which,
in my opinion, has two disastrous effects on the
financing of the McGovern operation:
(1) A substantial portion of the contributions came from
large contributors formerly identified with the Democratic
Party. As a result, these sources have been denied to
the McGovern operation.
Hobby
(2) I have had interesting conversations with a number of
supporters of the Democratic Party who have been called
by Senator McGovern, personally. One in particular is
Browny,
the largest financial supporter in the Baltimore area, who
called me following McGovern's conversation. He indicated
Betwer
that though he could not support us financially or
politically, he was "sitting this one out" by not giving any
political or financial support to the opposition.
I have had several calls like this from around the country,
so our total effort has been one of gaining votes as well as
contributing a substantial impact on our finance committees¹
operations. This all has had a negative effect on the
opposition.
The Honorable Leonard Garment
October 9, 1972
Page Two
On my last six visits to Ohio, New Jersey and Virginia,
I have come in contact with a number of Democratic
officials who have attended my meetings. They have
told me that, though they are remaining loyal to their
party locally, under no circumstances would they vote
for McGovern, and that they will support President Nixon
in their own quiet way.
Looking forward to seeing you soon.
Kindest regards,
may
MS
TALKING PAPER FOR 10 a.m. POLITICAL MEETING
Wellday
Re: Buchanan - Attack Post
Buchanan has mentioned in the last two Political Media
Analyses that a decision must be made as to whether there
is a frontal attack on the Washington Posts reporting of
the campaign sabotage and smears. Buchanan feels strongly
that such an attack on the Post should be launched to pre--
pare the climate against further espionage stories,
Buchanan discounts the danger of having other media rally
to the Post's defense because CBS is hitting us pretty
hard already.
Buchanan to prepare attack Post plan.
Drop idea.
Other.
GS
10/13/72
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
October 12, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
FRED MALEK ЭМУ
SUBJECT:
Mock Elections
I thought you would be interested in the attached mock election results.
Attachment
10/2/72
POST-CONVENTION MOCK ELECTIONS
KEN RIETZ
COLORADO
9/ 172
NortheastemJunior College
RN
59.0%
Sterling, Colorado
McGovern
21.0%
(Used IBM Cards-924 returned-
Undecided
20.0%
1/2 student body)
9/ 172
Denver University
RN
45.0%
Denver, Colorado
McGovern
41.0%
(IBM Cards-1,106 returned)
Undecided
14.0%
ILLINOIS
Eastern Illinois University
RN
51.0%
Charleston; Illinois
McGovern
25.0%
(Poli.Sci. Dept. Poll -
Undecided
24.0%
3,000 voting)
KANSAS
Kansas State University
RN
37.0%
Manhattan, Kansas
McGovern
27.0%
Undecided
26.0%
OHIO
9/1/72
Marietta College
RN
649 votes
Marietta, Ohio
McGovern
479 votes
(2/3 of students)
Undecided 139 votes
OKLAHOMA
Oklahoma State University
RN
35 votes
Stillwater, Oklahoma
McGovern
10
votes
(Random Poll taken by the
Undecided
4
votes
Oklahoma City Times)
SOUTH CAROLINA
University of South Carolina
RN
63.0%
Aiken, South Carolina
McGovern
14.0%
Undecided 23.0%
TENNESSEE
Belmont College
RN
86.0%
9/15/72
Nashville, Tennessee
McGovern
13.0%
Other
1/2%
TEXAS
9/15/72
Southwest Texas State Univ.
RN
74.0%
San Marcos, Texas
McGovern
15.0%
(Poll conducted by Student
Undecided 11.0%
Coalition for Good Gov
900 students.
Post-Convention Mock Elections
Page 2
WASHINGTON
9/ 172
Shoreline Community College
RN
51 votes
Seattle, Washington
McGovern 29
"
Undecided 20
11
FYl
ADMINISTRATIVELY CONFIDENTIAL
October 12, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN S
SUBJECT:
Defense Spot
In light of our discussion on October 9 regarding Dailey's
memo about purchasing local television time in Massachusetts
for the Defense spot, would you please advise me when the
Defense spot will be run in Massachusetts?
The yorkin Aptreeh
OCT 13 1972
Committee for the Re-election of the President
MEMORANDUM
October 17, 1972
CONFIDENTIAL
MEMORANDUM FOR MEMBERS OF THE BUDGET COMMITTEE
FROM:
CLARK MacGREGOR
SUBJECT:
Budget Committee Meeting, Monday, October 16, 1972
PRESENT:
Barrick, Dailey, Evans, Joanou, LaRue, MacGregor
Magruder, Malek, Muller, Odle, Reisner, Stans,
Strachan
1. A budget of $98,130 is approved for election night
activities. A separate budget category will be set up
by Barrick under the Tour Office budget. Stan Anderson
is responsible for keeping expenditures at the approved
level.
2. MacGregor will ask Colson to cut off all mailings as
soon as possible and also reduce other expenditures in
his area. Odle will tell Abrahams to cut off 1701 mailings.
3. Odle is to urge Division directors to cut back on group
lunches, dinners, and entertainment.
4. Odle is to discuss with Sedam whether the damage to the
Arizona Re-elect Committee office is covered by 1701's
insurance policy.
5. MacGregor is to call Arch Moore with regard to the West
Virginia quota.
6. Evans and Malek are to meet to discuss the possibility of
certain Administration officials resigning and moving to 1701
for three weeks to assist in fund raising.
7. Dailey is authorized to spend for the week of October 23
$414,142 for network television, $5,000 for Alabama television,
$16,000 for network radio, $9,000 for Massachusetts local
advertising, $20,000 for additional radio, $220,000 for local
spot advertising, and $325,000 for the Connally half hour.
Democrats for Nixon will be urged to pay for the Connally
half hour.
CONFIDENTIAL
OCT 14 1972
FITZHUGH GREEN
October 13, 1972
Mr. Hullin:
I send you the attached for your
consideration and planning purposes.
Copies
Mary
CHRH
Colsan
Staff Coordinators:
Faculty for McGovern-Shriver
Adele Schultz
McGovern-Shriver Headquarters
Claire White
1910 K Street, N.W.
Washington, D. C. 20006
Tel: 202-333-4900, exts 315, 418
NATIONAL TEACH-IN, OCTOBER 25
Faculty for McGovern-Shriver is calling for a Nationwide Teach-in
on October 25th. Supporters of George McGovern and Sargent Shriver
are hereby urged to join with the McGovern-Shriver organization on
their campus, or to create such an organization if none exists, in
order to organize a Teach-in that will insure that their campus is not
left out of this national day of demonstration of campus support for
the ticket. If your campus, like others in all parts of the country,
organizes an effective Teach-in on the 25th, it will:
(1) raise the level of debate about the issues,
(2) motivate and mobilize McGovern-Shriver supporters for
work in the crucial final weeks of the campaign,
(3) persuade undecided voters to support the ticket.
Teach-ins have worked before and can work again. Nowhere else are
there so many able to speak eloquently for McGovern-Shriver as on the
campus. Nowhere else are there so many politically sensitive people
who are within walking distance of an auditorium.
The Teach-ins need to be organized. They will realize their
potential only if they are organized on many campuses in all parts
of the country. They will be useful only if they are well designed
and geared to the undecided voter as well as the McGovern-Shriver
partisans. They will have a resonance that is heard across the nation
only if whenever practicable campuses hold their Teach-ins on the same
day -- Wednesday, October 25th.
Some Things to Do at a Teach-in
The Teach-ins can take whatever form is most appropriate to the
campus at issue. In addition to talks by professors (or professors
and students) who can make particularly eloquent, erudite, and persusasive
speeches on the campaign issues, there are a variety of other interesting
possibilities:
1) Hear outside speakers:
A) State and local personalities, such as candidates
for office, or local off-campus authorities (like
a lawyer who could speak well on lawlessness in
the Nixon Administration).
- 2 -
B) Expert outside speakers on current issues and
McGovern programs. For help in getting such
speakers, write: Ms. Page Wilson
600 W. Hampshire Avenue, N.W.
Washington, D. C. 20037
c) Prominent persons such as Shirley MacLaine or
Pierre Salinger -- write: Ms. Judy Oldham
Secondary Speakers
1910 K Street, N.W.
Washington, D. C. 20006
D) Distinguished Senators, such as Humphrey, Kennedy,
and Muskie -- request them directly through their
Senate offices.
E) If you want George McGovern, Sargent Shriver, Eleanor
McGovern, or Eunice Kennedy Shriver, do not hesitate
to put in a request. They might be available
because they are passing through (or over) your
state. But write immediately to:
Mr. Tony Podesta (McGoverns)
Mr. Bill Heckman (Shrivers)
McGovern-Shriver Headquarters
1910 K Street, N.W.
Washington, D. C. 20006
2) Have a Teach-in with a special theme, such as "Corruption"
or "Ethics in Government." Several good speeches, and
even an entire Teach-in, could be devoted to the wheat
deal, the ITT case, the Watergate bugging, the Flanigan
shipping affair, the milk fund, Warner-Lambert and El Paso
Natural Gas, etc.
3) Organize debates among professors of a variety of
persuasions or with local Republicans. A debate or
other non-partisan format may be the only acceptable
one on some campuses. Pro-Nixon forces do not, however,
have a right to demand debates at forums provided by
Faculty for McGovern-Shriver; there is nothing stopping
Republicans from organizing their own Teach-ins (unless
it be the lack of candidates for the Presidency and
Vice-Presidency who can command the enthusiasm of
thinking people).
4) Listen to a recording of a speech by Senator McGovern,
or (if demand is sufficient) Senator McGovern might
speak to many campuses at once by a telephone hookup.
In any event, a special statement by Senator McGovern
will be available (from Adele Schultz, National McGovern-
- 3 -
Shriver Headquarters) that should be read at the start
of each Teach-in.
(Position papers stating Senator McGovern's
views on the major campaign issues are also
available from your state McGovern-Shriver
coordinator or from Claire White, National
McGovern-Shriver Headquarters).
5) Have a Teach-in of particular interest to the community
in which your campus is located; or a gathering sponsored
jointly with some off-campus organizations supporting
McGovern-Shriver in your area.
6) Movies. A slideshow (also availabe in filmstrip) is
available on Vietnam ($15 for slides, $5 for filmstrip)
from: McGovern Slideshow Vietnam Desk
Seventh Floor
1910 K Street, N. W.
Washington, D. C. 20006
Last minute requests can be made by telephone at
202-333-4900, ext. 218.
7) Discussions or organizing sessions to mobilize volunteer
effort (and collect money) for the last two weeks of the
campaign and for getting out the vote. Most Teach-ins
should end with this, so that those who attended could
find out how to act effectively in accordance with their
convictions.
Some Things NOT to Do at a Teach-in
1) Don't do anything contrary to the rules and administrative
policies of the institution. Faculty for McGovern-Shriver
deplores any campaign activity that in any way lessens the
decorum of any campus. Inconsiderate use of loudspeakers
should always be avoided. It would be well even to avoid
campus locations that have become associated with disruptions
of normal campus activity.
2) Don't encourage cutting of classes. The Teach-in should be held
late in the afternoon or evening (or both) or at some other time
when there are few if any classes, to minimize conflict with
academic obligations, and no one should be asked to cut classes
to come.
3) Don't mix up Teach-in activities with class lectures or assignments.
Faculty for McGovern-Shriver opposes any use of classes for
political indoctrination, but recognizes the importance of campus
debate about the campaign issues, and offers the Teach-in as a
proper forum for that debate.
- 4 -
4) Don't provide a forum for monomaniacs. Seek out speakers who can
command the respect of those who have not yet decided how to
vote, and whom the majority that is needed to elect Senator
McGovern might find persuasive.
How to Get a Crowd
1) National Faculty for McGovern-Shriver can help with:
A) Posters -- Some "National Teach-in, McGovern-Shriver"
posters, with space for writing in the location and
hour of your campus Teach-in, may be available from
Adele Schultz, McGovern-Shriver Headquarters.
B) Letterhead stationery -- a limited amount of stationery
headed "National McGovern-Sh) Teach-in," is available
for press releases, etc. from Claire White, McGovern-
Shriver Headquarters.
2) What must be done locally:
A) Issue press releases to both the campus and local media
whenever there is something specific to report, such as
the organizers and place of the meeting, the speakers,
etc.
B) Distribute flyers in every dormitory room and office.
C) Place advertisements in the campus newspapers, etc.
Pass the hat to get the money.
D) Assign someone to ask everyone in each department,
dormitory floor, or the like to come.
What Will Make It Work
If a few people on each campus will do the work needed to organize
and promote a Teach-in, the Teach-ins will be successful. If not, they
won't be. This won't be the first time in history, or even in the
McGovern campaign for the Presidency, where an outcome has depended on
a small number of dedicated people. Lets get it together again. Good
luck!
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 13, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
s
SUBJECT:
Magruder Discussion with
John Mitchell
Jeb Magruder talked with John Mitchell this morning.
Mitchell believes that stories about "Black advance/
Dick Tuck"-type activities against the Republicans
should be collected for release to the press. Dean,
Moore, and Chapin this morning, after you and Ehrlichman
left, decided to recommend that nothing be released to
the press. Instead, materials would be collected and
held depending on how the expected Sunday Post story
plays. You may want to discuss this entire matter with
John Mitchell.
Second, Mitchell has asked Magruder for the Gallup figures
expected for release Sunday. You will recall that I ad--
vised you that John Davies expected them to be "around
60-35-5". You may want to cover these with Mitchell also.