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This file contains:
Handwritten notes of staff members. 1pg [Subject: Campaign] [Other Document], no date
To: Clark MacGregor. From: Glenn J. Sedam, Jr. Through: Jeb S. Magruder. RE: Charter flight for Senator Goldwater. 1pg. [Subject: Personal] [Memo], 10/30/1972
To: Clark MacGregor. From: Glenn J. Sedam, Jr. Through: Jeb S. Magruder. RE: Final report on November ballot by state as of October 30. With attachments. 7pgs [Subject: Campaign] [Memo], 10/30/1972
To: Clark MacGregor. From: Robert Reisner. RE: Problems with the Nixon network. 2pgs [Subject: White House Staff] [Memo], 10/30/1972
To: Clark MacGregor. From: Glenn J. Sedam, Jr. Through: Jen S. Magruder. RE: McGovern's use of Nixon film clips for staged debates. 2 pgs. [Subject: Campaign] [Memo], 10/27/1972
Handwritten notes. Campaign in Texas. 1pg. [Subject: Campaign] [Other Document], no date
To: H. R. Haldeman. From: L. Higby. RE: Ambassador Bush phone call. Campaign in Texas. Attached notes. 2pgs. [Subject: Campaign] [Memo], 10/25/1972
To: Gordon Strachen. From: Harry S. Dent. RE: Request for filming. Maine, Cohen congrssional race. 1pg. [Subject: Campaign] [Memo], 10/26/1972
To: Harry S. Dent. From: Charles E. Moreshead. Request for short film of the President for Maine's congressional campaign. 2pgs. Campaign [Subject: Campaign] [Letter], 10/17/1972
Handwritten notes. Campaign. 1pg. [Subject: Campaign] [Other Document], no date
To: Mr. Haldeman. From: Ken Khachigian. RE: Presidential campaigning. 6pgs. [Subject: Campaign] [Memo], 10/4/1972
Handwritten notes. 1pg. [Subject: Campaign] [Other Document], no date
Personal schedule for Clark MacGregor. October 25 and 26, 1972. 1pg. [Subject: White House Staff] [Other Document], 10/25/1972
To: Henry Cashen. From: Charles Colson. RE: Newspaper article; Corporations sending letter to stockholders saying they back Nixon. [Subject: Campaign] [Memo], 10/11/1972
Only cover is scanned. Proposed amendments to constitution. Propositions and proposed laws together with arguments. 45pgs [Subject: Campaign] [Brochure], 9/18/1972
Only cover is scanned. Ballot propositions, 1972 general election. 84 pgs. [Subject: Campaign] [Brochure], no date
Scholar Source Context
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localId
26146062
label
WHSF: Contested, 39-2
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26146062
sourceUrl
contentType
document
title
WHSF: Contested, 39-2
description
This file contains:
Handwritten notes of staff members. 1pg [Subject: Campaign] [Other Document], no date
To: Clark MacGregor. From: Glenn J. Sedam, Jr. Through: Jeb S. Magruder. RE: Charter flight for Senator Goldwater. 1pg. [Subject: Personal] [Memo], 10/30/1972
To: Clark MacGregor. From: Glenn J. Sedam, Jr. Through: Jeb S. Magruder. RE: Final report on November ballot by state as of October 30. With attachments. 7pgs [Subject: Campaign] [Memo], 10/30/1972
To: Clark MacGregor. From: Robert Reisner. RE: Problems with the Nixon network. 2pgs [Subject: White House Staff] [Memo], 10/30/1972
To: Clark MacGregor. From: Glenn J. Sedam, Jr. Through: Jen S. Magruder. RE: McGovern's use of Nixon film clips for staged debates. 2 pgs. [Subject: Campaign] [Memo], 10/27/1972
Handwritten notes. Campaign in Texas. 1pg. [Subject: Campaign] [Other Document], no date
To: H. R. Haldeman. From: L. Higby. RE: Ambassador Bush phone call. Campaign in Texas. Attached notes. 2pgs. [Subject: Campaign] [Memo], 10/25/1972
To: Gordon Strachen. From: Harry S. Dent. RE: Request for filming. Maine, Cohen congrssional race. 1pg. [Subject: Campaign] [Memo], 10/26/1972
To: Harry S. Dent. From: Charles E. Moreshead. Request for short film of the President for Maine's congressional campaign. 2pgs. Campaign [Subject: Campaign] [Letter], 10/17/1972
Handwritten notes. Campaign. 1pg. [Subject: Campaign] [Other Document], no date
To: Mr. Haldeman. From: Ken Khachigian. RE: Presidential campaigning. 6pgs. [Subject: Campaign] [Memo], 10/4/1972
Handwritten notes. 1pg. [Subject: Campaign] [Other Document], no date
Personal schedule for Clark MacGregor. October 25 and 26, 1972. 1pg. [Subject: White House Staff] [Other Document], 10/25/1972
To: Henry Cashen. From: Charles Colson. RE: Newspaper article; Corporations sending letter to stockholders saying they back Nixon. [Subject: Campaign] [Memo], 10/11/1972
Only cover is scanned. Proposed amendments to constitution. Propositions and proposed laws together with arguments. 45pgs [Subject: Campaign] [Brochure], 9/18/1972
Only cover is scanned. Ballot propositions, 1972 general election. 84 pgs. [Subject: Campaign] [Brochure], no date
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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26146062
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
39
2
Campaign
Other Document
handwritten notes of staff members. 1pg
39
2
10/30/1972
Personal
Memo
To: Clark MacGregor. From: Glenn J.
Sedam, Jr. Through: Jeb S. Magruder. RE:
Charter flight for Senator Goldwater. 1pg.
39
2
10/30/1972
Campaign
Memo
To: Clark MacGregor. From: Glenn J.
Sedam, Jr. Through: Jeb S. Magruder. RE:
Final report on November ballot by state as
of October 30. With attachments. 7pgs
39
2
10/30/1972
White House Staff
Memo
To: Clark MacGregor. From: Robert Reisner.
RE: Problems with the Nixon network. 2pgs
Tuesday, November 15, 2011
Page 1 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
39
2
10/27/1972
Campaign
Memo
To: Clark MacGregor. From: Glenn J.
Sedam, Jr. Through: Jen S. Magruder. RE:
McGovern's use of Nixon film clips for
staged debates. 2 pgs.
39
2
Campaign
Other Document
Handwritten notes. Campaign in Texas. 1pg.
39
2
10/25/1972
Campaign
Memo
To: H. R. Haldeman. From: L. Higby. RE:
Ambassador Bush phone call. Campaign in
Texas. Attached notes. 2pgs.
39
2
10/26/1972
Campaign
Memo
To: Gordon Strachen. From: Harry S. Dent.
RE: Request for filming. Maine, Cohen
congrssional race. 1pg.
39
2
10/17/1972
Campaign
Letter
To: Harry S. Dent. From: Charles E.
Moreshead. Request for short film of the
President for Maine's congressional
campaign. 2pgs.
Tuesday, November 15, 2011
Page 2 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
39
2
Campaign
Other Document
Handwritten notes. Campaign. 1pg.
39
2
10/4/1972
Campaign
Memo
To: Mr. Haldeman. From: Ken Khachigian.
RE: Presidential campaigning. 6pgs.
39
2
Campaign
Other Document
Handwritten notes. 1pg.
39
2
10/25/1972
White House Staff
Other Document
Personal schedule for Clark MacGregor.
October 25 and 26, 1972. 1pg.
39
2
10/11/1972
Campaign
Memo
To: Henry Cashen. From: Charles Colson.
RE: Newspaper article; Corporations sending
letter to stockholders saying they back Nixon.
Tuesday, November 15, 2011
Page 3 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
39
2
9/18/1972
Campaign
Brochure
Only cover is scanned. Proposed
amendments to constitution. Propositions and
proposed laws together with arguments.
45pgs
39
2
Campaign
Brochure
Only cover is scanned. Ballot propositions,
1972 general election. 84 pgs.
Tuesday, November 15, 2011
Page 4 of 4
10/30
H -Buy Radio
address - no length yet
Get to trice -edital
to RM w
Hullin
E's dranges
Goode - set up
P office in Laurel
Z - (Prone Sauyer)
agines
Older ams +
E to chose
Usbamaffairs
Jones- -
1P -> Ontorio collins use Barbank
not Ontoils
*
2) ala ballot - no P name.
Adms - 41.8 Galifan BL.3; Un26.9
anderson doubts needs P.
Dent favors
I Strachan
Committee for the Re-election of the President
MEMORANDUM
October 30, 1972
MEMORANDUM FOR THE HONORABLE CLARK MAC GREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
GLENN J. SEDAM, JR.
SUBJECT:
Charter Flight For Senator Goldwater
Senator Goldwater was planning to depart from Washington National
Airport this morning for Lima and Dayton, Ohio. He was at the
airport when the Sabreliner developed mechanical problems and was
grounded. In order to fulfill his commitments in Ohio, he needed
an airplane immediately. Upon receiving a phone call from him,
I authorized an airplane from Jet America for the Senator. The
total estimated cost is $1600.00.
G. Strachan
Committee for the Re-election of the President
October 30, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE CLARK MAC GREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
GLENN J. SEDAM, JR.
SUBJECT:
Final Report on November Ballot
By State as of October 30
On October 4, we reported that the Presidential ballot had been
finalized in all but four states. We now can provide definitive
information as to the status of the ballot in those four remaining
jurisdictions.
ARKANSAS--The American Independent Party has lost its court suit to
obtain ballot listing. It has now brought a second lawsuit to permit
it to undertake a write-in campaign. No court decision has yet been
reached on this new issue.
FLORIDA--The AIP's court challenge to secure ballot position has been
unsuccessful. Only the Democratic and Republican Parties will be lis-
ted on the ballot in Florida.
RHODE ISLAND--The AIP has failed to overturn an elections board ruling
that the party failed to obtain the 800 signatures necessary to secure
ballot position by petition.
WASHINGTON--To our mild surprise, the state elections board has ruled
that the Socialist Labor Party (Fisher/Gunderson), Libertarian Party
(Hospers/Nathan) and the Peoples' Party (Spock/Hobson) have all qualified
for ballot status. Thus the Washington ballot will list eight different
Presidential slates--the three tickets mentioned above and those of the
Republican, Democratic, American Independent (listed on the ballot merely
as the Independent Party), Communist, and Socialist Workers Parties.
Schmitz
In final analysis, Schmitz will definitely not be on the ballot in 18
states and the District of Columbia--the District, Arkansas, Florida,
Georgia, Hawaii, Indiana, Illinois, Maine, Massachusetts, Missouri, Neb-
raska, Nevada, New York, Rhode Island, South Dakota, Texas, Vermont,
West Virginia, and Wyoming.
-2-
However, even though the party has failed to obtain ballot status, the
AIP is conducting a write-in campaign for Schmitz in Georgia and Wyoming.
The state elections boards of these two states have, at the request of
the AIP, certified the write-in candidacy of Schmitz and will tabulate
such votes cast for him in the forthcoming election.
The state election law requirements in the remaining states where Schmitz
is not on the ballot appear not to permit certification of write-in can-
didacies at this late date. Note, however, that the AIP is litigating
this issue in Arkansas.
Spock
Dr. Spock will be listed as a Presidential candidate in eight states:
California, Colorado, Idaho, Kentucky, New Jersey, Vermont, Washington,
and Wisconsin. We have no indication of any write-in activity for
Spock's candidacy in other jurisdictions.
Attached at Tab "A" are revised pages intended for insertion in the
detailed full candidate ballot listing which we previously provided for
each state.
Attachment
(>)
(D)
A
ARKANSAS
*Nixon/Agnew
Republican Party
McGovern/Shriver
Democratic Party
*Order: Determined in each county by lot.
Status: Firm.
FLORIDA
McGovern/Shriver
Democratic Party
Nixon/Agnew
Republican Party
Order: Number of votes cast for governor in the last general
election.
Status: Firm.
RHODE ISLAND
McGovern/Shriver
Democratic Party
Nixon/Agnew
Republican Party
Jenness/Pulley
Socialist Workers Party
Order: Vote cast for governor in the last general election.
Status: Firm.
WASHINGTON
McGovern/Shriver
Democratic Party
Nixon/Agnew
Republican Party
Schmitz/Anderson
Independent Party
Fisher/Gunderson
Socialist Labor Party
Hall/Tyner
Communist Party
Spock/Hobson
Peoples' Party
Jenness/Pulley
Socialist Workers Party
Hospers/Nathan
Libertarian Party
Order:
Number of votes cast in the last presidential election.
Status: Firm.
CORDON STRUCHAN FyI
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
October 30, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
ROBERT REISNER
SUBJECT:
Problems with the Nixon Network.
FACTS:
1. At 6:00 p.m. on Sunday, October 29th I was called by Art Amolsch
and informed that the portion which you taped at 2:00 p.m. on
Sunday was going to be dropped from the first show, and a tape
taken from John Ehrlichman's comments at the 11:00 a.m. meeting
October 29th would be substituted. The decision had been made by
the producers of the show: Jeb Magruder, Dick Moore, and Bruce
Herschensohn in consultation with John Ehrlichman.
2. Since new charges concerning Mr. Haldeman were playing on the wires
and because moving to the attack on Watergate represented a
strategy decision, it seemed appropriate to check for concurrence.
3. From Gordon Strachan I learned that Mr. Haldeman did not know of
the change.
4. When I reached you at 9:00 p.m., your decision was that unless
there was some reason that you were not aware of, the
Ehrlichman tape should not be substituted.
5. In communicating your decision to Tod Hullin and to Larry Higby
and Gordon Strachan, I learned that there was no additional
reason for playing the tape. The substitution had originally
been suggested in order to give the troops ammunition to counter
Watergate charges. There was agreement from all consulted that
playing the Ehrlichman tape ran the possible risk of building up
the charges.
6. Hullin felt that Ehrlichman would be in agreement that the tape could
be played on Tuesday just as easily since the purpose was not to
make news.
7. Subsequently, at 8:00 a.m. this morning, October 30th Tod Hullin
called to indicate that Ehrlichman did not want the tape played.
8. However, at 7:00 this morning Bruce Herschensohn refused to make
the substitution. When he was told by Art Amolsch that it was
a decision from Mr. MacGregor, Herschensohn responded that (a)
he did not work for Mr. MacGregor, and (b) the decision had not
Page 2 - Memorandum for Mr. MacGregor - October 30, 1972
been communicated by Mr. MacGregor. Unless he received a phone
call, he was not going to drop the Ehrlichman tape and replace it
with the MacGregor tape.
CONCLUSION:
There are two problems with the arrangements for producing the
Nixon Network. No. 1, there is no systematic review of copy.
While our advertising copy was carefully reviewed for its
content, there is at the present time no systematic sign-off
by a senior policy maker for the Nixon Network copy.
The second problem concerns the command structure. There is no
senior policy maker who has final authority to make copy
decisions at the last minute. This morning the decision was
made by Bruce Herschensohn.
ACTION RECOMMENDATIONS:
1. There needs to be a sign-off system. You could be given the
final sign-off at 6:00 p.m. each evening. After that time
changes could be made in the copy only under a clear emergency.
2. You might appoint a Project Manager who would take responsibility
for any changes occurring between 6:00 p.m. and 7:30 a.m. when the
show goes on the air. This Project Manager could be an individual
who would check with you in cases where strategy was clearly
involved. With Jeb Magruder out of town, it is clear that you
should designate another person responsive to you. Ed Failor,
Phil Joanou, or Bob Marik are all possibilities.
3. You might establish with Mr. Haldeman that Bruce Herschensohn
reports to you through your Project Manager on the copy contained
in the Nixon Network shows.
Gordon Strachann
Committee for the Re-election of the President
MEMORANDUM
October 27, 1972
MEMORANDUM FOR THE HONORABLE CLARK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
GLENN J. SEDAM, JR.
JR.8
SUBJECT:
McGovern's Use of Nixon Film
Clips for Staged Debates
It has been reported that the McGovern campaign is planning to utilize
video tape or film clips of the President for a staged "debate" in which
McGovern will make statements about issues which the President is dis-
cussing in those clips.
While there is no serious legal impediment to McGovern's organization's
use of ordinary news footage that has been purchased commercially from
networks or news services, they would be presented with certain obstacles
should they opt to use material excerpted directly from the television
programs.
Section 325 of the Federal Communications Act specifically prohibits the
rebroadcast of any part of a program that has previously been aired with-
out permission of the broadcasting station which originated that program.
Thus, segments of televised interviews, newscasts, or documentaries cannot
be employed without the authorization of the producers of such programs.
We suggest that an effort be made to find out the sources of excerpted
Nixon statements in advance of the McGovern broadcast. If a previously
televised clip is utilized without the prior permission of the network
or independent broadcasting station which originated it, an effort should
be made to locate a network or station official who would be willing to
lodge a last minute complaint about using "pirated" material without per-
mission. The Committee, having no proprietary right in the material being
utilized, of course, could not do SO on its own.
RECOMMENDATION
It is recommended that our press department and November Group through
their network contacts make an effort to learn the source of the Nixon
clips that will be utilized by McGovern.
APPROVE
DISAPPROVE
COMMENT
It is further recommended that, if the source of any unauthorized materials
can be ascertained, a further attempt be made by our press department and
-2-
November Group through their network contacts to find a responsible network
official who would complain about the unauthorized use of previously
televised material.
APPROVE
DISAPPROVE
COMMENT
Peter 0 Donnell
- wants P n to come to TX,
- 2foed - eay * aside ? of whe Pany st
the wants a mandate + to
/
win big must visit Tx.
rpposition no asleep here
-gd regis drive
- MeG-5x + Shiver 7x.
- no P poe trip.
- Just sliding the to Denish
2
Tower's Seat D- - Support P
sanders - just like Varborough
- Bad news - for P's int.
Rely on poles -
- can change giverly
-
Last poll CR P in Sep
-late sep-early Oct.
- Telephone pole - weak
in Tx,
THE WHITE HOUSE
WASHINGTON
October 25, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY L
SUBJECT:
Ambassador Bush
Phone Call
I returned the call that Ambassador Bush placed to
you yesterday.
He was calling regarding John Tower's race in Texas.
He's done some independent checking down there and
feels that if at all possible, the President should plan
on making another stop and try to wrap his arms around
Tower. Indications he has received show that Tower
is running in a very close race. Despite the latest poll
information we have of October 3rd, recent telephone
checks indicate that the race is much closer than the
poll would indicate. He said the President is in good
shape in Texas but that we might have some Tower
problems and we should consider this. He indicates
that he has talked to John Mitchell about this problem
and that John may be working something out.
Bob d just received panel
DMI update of Terwein situation from
58-30-12
Would like to give ther to Bush. Ok?
17
WS Journal's Miller says Tower-Sanders race is close. He says
Tower is conducting a blitz to show RN cares if he wins or not.
"Correctly or not, some people got such a notion (that RN doesn't care)
when Tower was largely left out of the RN campaign swing thru Texas. 11
At least some GOPers felt Connally, with RN's acquiesence, is hoping
to eliminate Tower as a home-state rival in case he should shift to GOP.
A Tower loss would hurt conservative wing of GOP, says writer, while
if he does win he'll play a large role in 76 nomination. If Sanders wins,
tho, it'll be because he's a Dem and appeals to ingrained voting habits, and
Tower's defeat would throw doubt on theory that in this region the future
is GOP's.
Tower, heavily favored earlier, said ABC, is running hard now and
he's seen in some trouble. He's going after RN Dems. Sanders the
challenger, despite nickname and tousled appearance, is "no hick.
Moderate but broad support including libs and LBJ and Connally says he'll
vote for Sanders. Clip from Dallas Dem precinct captains -- probably
no McG votes, said reporter but all for Sanders who attacked Tower
a enteeism and coattails candidacy -- we're tired of a part-time do-
nothing, said Sanders.
Tower segment featured RN-Tower and as RN voice over praised
the Senator's persuasiveness on behalf of Texas. One of the few such
films done by RN, noted reporter. Tower on film saying fundamental
4
issue is that Sanders wants McG Pres. Reporter said it's tighter every
day, but Tower retains edge as he has more money, incumbency and McG.
Sun-Times survey indicates Madison Co., which last voted GOP in
'28, may go for RN. He gets 58% in the survey, while Percy gets 69%.
Ill. state totals are: RN-62, McG-37; Percy-65, Pucinski-35; Oglive 53,
Walker-46.
"RN's coattails are getting a real test in Ill, " says UPI, as it notes
Oglivie is doing best in areas where RN is really strong. In bellwether
Rock Island Co, Oglivie's 1% edge is due to RN's big lead of 64%. UPI
says RN's Ill showing is all the more remarkable in view of his light
campaigning there.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
October 26, 1972
MEMORANDUM FOR:
Gordon Strachen
FROM:
Harry S. Dent
SUBJECT:
REQUEST FOR FILMING
The attached outlines a T.V. opportunity that the Maine State
Chairman would like some help with. This could make the
difference in the Cohen Congressional race.
MAINE
REPUBLICAN STATE COMMITTEE
STATE CHAIRMAN
17 October 1972
Mr. Harry S. Dent
Executive Office of the President
The White House
1600 Pennsylvania Avenue
Washington, D.C.
20500
Dear Harry:
I am requesting your help in obtaining a one to two
minute film of the President speaking to the voters
of Maine. We would like him to outline briefly some
of his key programs and how Senator Smith has been
instrumental in assisting him.
We would also like to encompass the idea that the
President needs a Republican Congress made up of men
like "Bill Cohen and Bob Porteous" (our two Congres-
sional candidates).
One hour's time has been given to us by the NBC affil-
iates, WCSH in Portland and WLBZ in Bangor, on Novem-
ber 2nd. The stations have made these times available
to both parties.
A cinematographer and a director have been hired to
cover some of our Republican activities. This mes-
sage by the President, which would open the hour,
would definitely be an asset to the entire program.
I would sincerely appreciate your entire assistance
in this matter.
Yours truly,
CHARLES E. MORESHEAD
State Chairman
CEM:seh
3
4
5
Up White Flower
1
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WHD028 WAG059(1215) (1-015829A290005)PI 10/16/72 1212
4
5
ICS IPMTBPW MTWN
DIE
IS
PM
6
ZCZC 03147 A 2076226248 PD TDMT AUGUSTA ME 16 1207P EDT
7
8 PMS HARRY S DENT EXECUTIVE OFFICE OF WHITE HOUSE
9
WASHINGTON DC
10
11
I AM REQUESTING YOUR HELP IN ARRANGING A ONE TO TWO MINUTE
12
FILMED MESSAGE TO MAINE VOTERS FROM THE PRESIDENT THE MESSAGE
13
14
PROBABLY SHOULD INCLUDE THE ADMINISTRATIONS PRIMARY AIMS AND
15
ACCOMPLISHMENTS HOW IMPORTANT SENATOR SMITH IS TO THE
THE STANDARD REGISTER COMPANY.
16
17
ADMINISTRATION AND HOW NECESSARY IT IS FOR THE PRESIDENT TO HAVE
18
TWO REPUBLICAN CONGRESSMAN FROM MAINE TO SUPPORT HIS PROGRAM
19
20 DETAILED LETTER WILL FOLLOW
21
CHARLIE STATE CHAIRMAN
22
23
24
25
26
10/27
Dent- cerges no. Coroe - seat
only one can get in south
- nip + tuck
- Helms poel -6 pts ahead
- Ready to be captured - Rep Base
Thompson won't win in Ga
Blorent -va - open
- no chance
- need to cerin L Sen feat in South
9:15
Hall Sun ?
P to do veto at 11
PJB- pre - emptive strille on MeG
before Seen.
UPSen - couldn't get 4 yrs ago bee/MeG+
ill sobotoged negoe's all aling
cm + Dole continue to attack on Sabot+ Crup
Dole - Emprise corp - contril Statement
seen ams - moe $ O'Buen
- seen TU - Shower said: meG/S
THE WHITE HOUSE
WASHINGTON
October 4, 1972
MEMORANDUM FOR:
MR. HALDEMAN
FROM:
KEN KHACHIGIAN ben
SUBJECT:
PRESIDENTIAL CAMPAIGNING
From the vantage point of having tracked the opposition activities
more closely than most observers, I am submitting these thoughts
as to what's ahead for us when the President takes to the hustings.
I am convinced that the extent of the victory on November 7 --
or even whether that victory will be of historic landslide proportions --
will be determined almost solely by the Presidential tone in the last
three weeks of the campaign. If the returns coming in from the
New York/California swing mean anything, it is that the anti-McGovern
line, coming from the President, may be counterproductive.
We all know that there exists in the media a great deal more
tolerance for the rhetorical excesses coming out of the Democrats.
There is nothing approaching a groundswell of editorial comment and
subtle television reportage which attaches the labels "divisive" or
"polarizing" on the opposition ticket. It comes out more like "hard-
hitting" and "spirited."
I regret to say that we must live with this double standard for the
remainder of the campaign. I do not think there is anything we can
do to prevent it. The question is how to deal with it in terms of
Presidential tone.
The wonder of television is that it can belie any editorial comment
or criticism. For example, if, on the tube, the President is lofty,
spirited, and uplifting, it is difficult for the commentators to make
the public think differently. If Dan Rather says RN was "harsh" or
"strident" and the television image is objectively not harsh, then
Rather has been effectively rebutted. The voters are not damn fools
in this respect.
Page 2
What will hurt is when the President takes to the attack say,
per the Cassie Mackin report of last week -- and gets a label hung
around him by the Rathers and Jarriels. If the image confirms the
commentary, I fear we lose points.
Consequently, if the label is effectively pinned on RN that he is
divisive and polarizing, we will have handed George McGovern one
of his most potent campaign issues. I believe this will be as central
an issue as anything else in the campaign. The fact that McGovern has
picked up his personal attacks more decisively this week is proof positive
that the Democrats think they have the right combination.
The one thing that we cannot afford to do in the last three weeks of
the campaign is to allow McGovern to make RN the campaign issue.
He is desperately trying to do this and will probe for an opening. One
of the basic components of the landslide margin in the current polls
is, of course, the overwhelming support from Democrats. About a
third of this is "soft" support, and many of these Democrats will be
searching for a reason not to vote for RN. McGovern will try to
give them as many reasons as possible -- the basic one which will be
"you cannot trust him; he is tricky, political, " etc. Let's not give
them the opening.
It is interesting that we have come full circle from the time of the
primaries. McGovern was the white Knight, anti-politician. RN was
the quintessential politician. Now, according to all polls, McGovern
skidded because he turns out to be just another politician while RN is
perceived as statesmanlike and Presidential a man you could trust.
But it is important to remember that if the public was volatile enough
to switch quickly from McGovern to RN on the "politician" issue, it
can just as quickly switch back in a pendulum swing.
That will be McGovern's secret weapon try to rehabilitate him-
self as an anti-politician (he began that Monday) and when RN comes out
on the stump, put the politician label on him as rapidly as possible.
With the media's help, that could be done in a matter of days.
We are not inevitably locked into this scenario. Again, it is my
opinion that the public will not buy the politician label for RN if, in
fact, there is little in his image and tone which projects "politics. 11
We can frustrate the media on this account. And let us remember,
too, that once RN is out campaigning, the press may complain about
his lack of discussion of the issues, but that charge is one which won't
make a damn bit of difference. If RN is talking about what we perceive
to be important to the voting public, then we should not be bound by what
the gurus of the press think should be said.
Page 3
This brings me to the more crucial part of the analysis. If
there are certain things the President should not do, what, in fact,
should be the tone and content of his campaign effort?
First, I don't believe that the President should move out any of
the attack material, and if so, only by strong, positive RN counter-
positions. If we are doing our job right on the staff level, we can
get the attack stuff out. So far, I think, without a doubt, we have
succeeded in hanging some uncomfortable labels on McGovern. His
efforts to wiggle off the fishhook are proof that we have hit a nerve.
Moreover, the polls confirm that McGovern is tarred with the radical
label. The job from the Vice-Presidential level on down is to keep
that record of radicalism out front. I don't doubt our ability to do that.
But the Presidential level should be altogether different. I
frankly think the President need not even concern himself with pointing
out the radicalsim in the opposition camp. I say this, not because I
think it is unfair for a President to do this, but because RN gets unfair
treatment when he does it. If RN did so, the focus then comes back to
RN's tactics" rather than to the record we want to surface to the public.
Instead, there are a number of things the President can do as he
campaigns to keep Republican spirits high, prevent too much Democra-
tic party slippage, and, in general, go into election eve with the
feeling that a posture has been presented to the American public which
maintains its confidence in the stewardship of RN.
(1) In my judgment, one of the central issues of this campaign is
the "good" America of RN versus the "corrupt" America of McGovern.
I think McGovern has been absolutely stupid in the way he has been seen
to side with those who tear America down. The best way to exploit
this is from the positive side of RN's belief in a good country. I know
this has been a thematic favorite of the President's, but I think it needs
to be developed as a more comprehensive slice of the pie we are
presenting this year.
You saw the Yankelovich results in TIME which said that McGovern's
biggest miscalculation was on the depth of bitterness and dissatisfaction
among the voters. And 75% of those sampled said that they were sick
and tired of hearing people attack American values. I don't mean here
simply a few paragraphs on America being a good country, but a full
speech should be developed on this subject, and I would think that it be
one of the first delivered.
Page 4
The best contrast of the campaign will be the bitchy George
McGovern with his whining, whimpering, crybaby attitude matched
against the strong confidence of RN. The people of America are not
basically mean-minded and sour, but are, instead, people who respond
to lift and optimism. McGovern erred in trying to harvest the bitter
fruit when in fact there is, as the polls universally show, an almost
serene satisfaction with the way things are. The desire is for change,
sure, but, damn-it-all, change which plays on the goodness of America,
not that which craps all over its institutions.
(2) The President should develop, or ask to have developed for
him, some basic lines which respond with calculated indignation to some
of the pure bull that McGovern is throwing around. This is a chance
for RN to take the extremely important underdog role an effective
role I believe. I am referring to such things as the Hitler quotes, the
"barbarism" in Vietnam, the charge that he's lied about POWs, etc.
A healthy dose of modulated anger would be good for the electorate
and good for RN. For example, he might say: "My friends, I have
served as your President for nearly four years, and I am not about to
sit back and be compared to Adolph Hitler. It is a tribute to free speech
that candidates can make such charges, but it is not a tribute to the
political process to have the world watch the President of the United
States equated with the most hated dictator of our time. 11 A number of
lines roughly like that would be effective, I believe.
Note: if any more anti-war hecklers become a visible problem
and can be seen and heard on television, the President might effectively
say: "I think the American people are tired of being called murderous
and war-mongers. You have the right to question our policy, but don't
you for one minute try to impugn the motives or the morality of the
citizens of our country. 11 Here, RN defends the public.
(3) One effective point is to rebut the moralism of George McGovern.
This should be done by pointing out that no one has a monopoly on
morality, and that it doesn't help the political process for the opposition
candidate to suggest that only what he thinks is right and what everybody
else thinks is wrong. RN might say that he may not agree with some-
one, but that he doesn't try to act morally superior or hide behind a
shield of rectitude.
Page 5
This point has turned up in a number of columns -- namely,
reporters confessing chagrin at McGovern's pious morality. RN
needs to make the point as well.
(4) It may sound incongruous, but I believe that RN must address
an all-black audience during the campaign. Charles Bartlett had an
excellent column pointing out that McGovern has taken the blacks for
granted in a subtle attempt to get white working class Democrats
back into the fold. RN addressing a black audience will have several
effects. It will get excellent play and emphasize he is the President
of all the people. If tuned to the black middle class -- rather than the
"We Shall Overcome" overblown rhetoric of LBJ -- it can get votes,
especially if RN goes right to the heart of the matter of those who
denigrate blacks by lumping them together as all poor, ignorant, etc.
It would also probably send McGovern scurrying to patch up things with
the blacks and cause him, perhaps, to overreact and line himself up
with a political posture which won't help him. Finally, it would
exploit the frustration in the bl ack leadership at being taken for
granted by the Democrats and promote the emphasis that RN has done
more for minority advancement than any other President.
(5) One of the things that keeps turning up in voter surveys in terms
of dissatisfaction with McGovern is the fact that he is changing his tune
on everything and promising something for everybody. It looks like --
and is -- crass expediency. It also confirms that McGovern is not anti-
politician, but pure politician RN can advance his cause by making a
virtue of the fact that promises have not been wildly bandied about in
his administration, and the reason for the turbulent 60's (a subtle
reminder of what we had in those years) was the overblown rhetoric
which could not be delivered in programs. This will posture RN as
the one who is not the expedient politician who promises all things to
all men. "We did not make promises we could not keep. 11 In the
Haynes Johnson survey, here is what an ethnic Democrat, who retired
early because he was unemployed, and voted for McGovern in the primary,
said: "Now I think he's (McG) more two-faced, like trying to tell people
he's going to help them get jobs. They all like to do the promises, but
he's gone beyond most of them, whereas Nixon knows what we've got
to do. 11
(6) Hold the hands of Democrat defectors by telling audiences that
what we have done in foreign policy is the same thing JFK et al. would
have done.
Page 6
(7) Emphasize domestic stability and the sense of pride and
respect America now has for itself. McGoo is on the wrong side
of the issue if he continues to think Americans hate themselves.
(8) When emphasizing the international turnaround -- cite things
like: who would think that not only America, but Japan would be
talking to China; East Germany with West Germany; North Korea with
South Korea. The great sense of quietude and stability is like calamine
lotion on chickenpox. Who was ever ashamed of serenity and goodwill?
(9) Do not underestimate how McGovern so effectively uses
attacks on himself. It's not for "nothing he gets elected in South
Dakota. Here is what one of his close friends says: "There's
nothing George likes better than to have them attack him as disloyal.
Then he can get out his American Legion cap and dust off his Distin-
guished Flying Cross and really take them on." George has already
done this, and you can be sure he's lusting for RN to even hint at his
loyalty. This is why I believe RN must leave the attack to others.
(10) For God sake, let the word go out to all staff that the smallest
mistake of judgment could foul everything. In 1968 the media played
the innocuous mutual fund letter to a fair-thee-well. Let's not get
nervous about things. Our opponents will desperately search for
anything by which they can pin all the cliched labels on us - for
once, let's protect RN from his friends. Let's also maintain our
cool about McGovern's crowds. Goldwater had much better crowds
than LBJ, and in 1960, JFK was mobbed in Ohio and RN was mobbed
in Atlanta -- neither carried the state in which he was mobbed. Crowds
are not determinative of momentum.
J8m
10/26
canvass Control Center - 58m
go public
an A P writer
me G - 2-2.5 next was
1.6 Our CRP.
October 25, 1972/6:00 p.m.
SCHEDULE:
CLARK MacGREGOR
WEDNESDAY EVENING, OCTOBER 25, 1972
6:15 p.m. - Newell Weed (here)
6:30 p.m. - Fund raising party for Bill Weeks, 3933 Fordham Road
THURSDAY, OCTOBER 26, 1972
8:15 a.m. - Roosevelt Room
9:15 a.m. - Staff Meeting (here)
9:30 a.m. - Mr. Stans (there)
10:30 a.m. - Hal Bruno, NEWSWEEK (here)
1:00 p.m. - William Usury and Members of the Retail Clerks Union (here)
1:30 p.m. - Mr. William G. Gisel (here)
2:30 p.m. - Liz Drew interview, WETA/TV Studios
4:30 p.m. - Ab Sybal & Mr. Owens (here)
6:30 p.m. - Reception, Iranian Embassy, 3005 Massachusetts Avenue, N.W.
8:00 p.m. - Black Tie dinner, Joseph Alsop's, 2720 Dumbarton Avenue
MEMORANDUM
o FINKI
Check Caloon
THE
WHITE HOUSE This has been made
with intel results. of
fairly WASHINGTON hand by the jochans a lot
MEMORANDUM
FOR: of HEMRY.CASHEN shied away
letters went October 19 out, 19 but a mumber
from it.
FROM:
Charles Colson
Tred
Note the attached from today's New York Times. I hope there is a
program underway and this is your responsibility to see that
this is done by every major corporation. This is one of the things
that I talked aboux with that jackass at 1701 who handles our business
operation about doing. In fact, I told them to have our friendly business
executives do this with everyone. I hope, in fact, that this is the first of
a continuing pattern of these. But would you insure that it is, and,if
there is nothing going over there, to see that this happens. Get them
off their duffs and doing it. This is damned helpful. Be sure, however,
that they review the text of the letters that are being sent to be certain
that the letters talk about the importance of re-electing the President
for the country not for their particular business necessarily.
Obviously we can get into the question of helping the economy
Head of Liggett & Myers Backs
Nixon in Letter to Stockholders
M. E. Harrington, presi-
dent of Liggett & Myers.
with what I consider to be the
basic soundness of the present
Administration's posture in the
economic, foreign relations and
international trade areas inso-
far tion." as they affect this corpora-
Mr. Harrington continued:
"I am disquieted with the
varied approaches of Senator
McGovern whose program, if
elected, appears to be based on
a inisunderstanding of the busi-
ness community and its histori-
cal objectives of increasing
gross national product, produc-
tivity, employment, and profit
for public. the benefit of the investing
"These factors, and others,
such as the treatment of de-
preciation, investment credit,
individual gift and inheritance
taxes are rightly matters of
interest to you as stockholders,
who would be among the first
In a rare move among cor-
tion, I have impressed to feel impact."
their
By ERNEST HOLSENDOLPH
porate executives, the Presi-
dent of Liggett & Myers Inc.
has denounced the Presidential
candidacy of Senator George
McGovern and endorsed the
re-election of President Nixon
in a letter sent to 45,000 com-
pany shareholders.
M. E. Harrington, president
of the New York-based com-
pany, criticized what he
called Senator McGovern's
"misunderstanding" of the busi-
ness community He said the
Democratic nominee's election
to the Presidency would likely
result in a tax increase of $16
billion for individuals and busi-
In previous years, election
laws prohibited the "contribu-
tion or expenditure" by corpo-
rations in connection with elec-
lions, but an amendment
passed by Congress last De-
cember permits electioneering
in corporate communications
to stockholders and communi-
cations between union leaders
and their membership.
First 10 Use Amendment
Liggett & Myers, which
ranks 212th on Fortune's list
of the nation's largest indus-
trial companies, is believed to
be the first to take advantage
of the new law.
Mr. Harrington warned, in a
letter inailed last week, that
corporate income taxes could
increase 25 per cent, "much of
which would be used to support
nesses.
ill-conceived social goals."
Concerning Mr. Nixon, Mr.
Harrington said:
"As chief executive officer
of a large, diversified corpora-
been
Proposed
AMENDMENTS TO
CONSTITUTION
PROPOSITIONS AND PROPOSED LAWS
Together With Arguments
(Arger : :- .pc opposition of the proposed laws are opinions of the authors)
GENERAL ELECTION
Tuesday, November 7, 1972
Compiled by GEORGE H. MURPHY, Legislative Counsel
Distributed by EDMUND G. BROWN Jr., Secretary of State
BALLOT PROPOSITIONS
1972 GENERAL ELECTION
Prepared
by
Assembly Republican Consultants