Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
To: H. R. Haldeman. From: Gordon Strachan. RE: Sunday New York Times Ad. 1pg. [Subject: Campaign] [Memo], 10/21/1972
To: H. R. Haldeman. From: Gordon Strachan. RE: Kuchel radio and T.V. Spots in California. 1pg. [Subject: Campaign] [Memo], 10/21/1972
To: H.R Haldeman From: Gordon Strachan. RE: Attacking Shriver. Attached Op Ed Piece for the New York Times. 12pgs. [Subject: Campaign] [Memo], 10/19/1972
To: Gordon Strachan. From: L. Higby. RE: Notes for campaign meeting. 5pgs. [Subject: Campaign] [Memo], 10/19/1972
To: H. R. Haldeman. From: Gordon Strachan. RE: MacGregor/Dole Press conference. 5pgs. [Subject: Campaign] [Memo], 10/24/1972
To: Dick Moore. From: Bruce Herschensohn. RE: The mountain comes to Mohammed. 2pgs. [Subject: Campaign] [Memo], 9/8/1972
To: Clark MacGregor. Through: Jeb S. Megruder. From: Bob Marik. RE: Overall campaign strategy. 7pgs. [Subject: Campaign] [Memo], 8/8/1972
To: Clark MacGregor. Through: Jeb S. Macgruder. From: Bob Marik. RE: Campaign plans for the Priotrity I and II states. 5pgs. [Subject: Campaign] [Memo], 8/8/1972
Priority I and II states. 1pg. [Subject: Campaign] [Report], no date
To: Clark MacGregor. Through: Jeb S. Macgruder. From: Bob Marik. RE: Campaign plans for the 41 smaller States. 6pgs. [Subject: Campaign] [Memo], 8/9/1972
60 days to Victory. Voter identification canvass/registration/voter turn out. 3pgs. [Subject: Campaign] [Report], no date
Non-Republican schedule. Direct Mail. 5pgs. [Subject: Campaign] [Report], no date
Agricultural campaign. 3pgs. [Subject: Campaign] [Report], no date
Older Americans in the campaign. 1pg. [Subject: Campaign] [Report], no date
From: Alex Armendariz. Spanish-speaking activities in the key states. 2pgs. [Subject: Campaign] [Report], 7/31/1972
From: Ken Rietz. Young voters campaign. 6pgs. [Subject: Campaign] [Report], 8/3/1972
A series of 5 articles by Samuel Lubell printed in The Star regarding predictions and election patterns. 7pgs. [Subject: Campaign] [Newspaper], 8/13/1972
To: H. R Haldeman. From: Fred Malek. RE: Progress report on Campaign activities. 31pgs. [Subject: Campaign] [Memo], 6/5/1972
To: H. R. Haldeman. Through: Clark MacGregor. From: Fred Malek. RE: Senior advisors. 2pgs. [Subject: Campaign] [Memo], 9/9/1972
Scholar Source Context
Document identity
localId
26146074
label
WHSF: Contested, 40-4
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26146074
sourceUrl
contentType
document
title
WHSF: Contested, 40-4
description
This file contains:
To: H. R. Haldeman. From: Gordon Strachan. RE: Sunday New York Times Ad. 1pg. [Subject: Campaign] [Memo], 10/21/1972
To: H. R. Haldeman. From: Gordon Strachan. RE: Kuchel radio and T.V. Spots in California. 1pg. [Subject: Campaign] [Memo], 10/21/1972
To: H.R Haldeman From: Gordon Strachan. RE: Attacking Shriver. Attached Op Ed Piece for the New York Times. 12pgs. [Subject: Campaign] [Memo], 10/19/1972
To: Gordon Strachan. From: L. Higby. RE: Notes for campaign meeting. 5pgs. [Subject: Campaign] [Memo], 10/19/1972
To: H. R. Haldeman. From: Gordon Strachan. RE: MacGregor/Dole Press conference. 5pgs. [Subject: Campaign] [Memo], 10/24/1972
To: Dick Moore. From: Bruce Herschensohn. RE: The mountain comes to Mohammed. 2pgs. [Subject: Campaign] [Memo], 9/8/1972
To: Clark MacGregor. Through: Jeb S. Megruder. From: Bob Marik. RE: Overall campaign strategy. 7pgs. [Subject: Campaign] [Memo], 8/8/1972
To: Clark MacGregor. Through: Jeb S. Macgruder. From: Bob Marik. RE: Campaign plans for the Priotrity I and II states. 5pgs. [Subject: Campaign] [Memo], 8/8/1972
Priority I and II states. 1pg. [Subject: Campaign] [Report], no date
To: Clark MacGregor. Through: Jeb S. Macgruder. From: Bob Marik. RE: Campaign plans for the 41 smaller States. 6pgs. [Subject: Campaign] [Memo], 8/9/1972
60 days to Victory. Voter identification canvass/registration/voter turn out. 3pgs. [Subject: Campaign] [Report], no date
Non-Republican schedule. Direct Mail. 5pgs. [Subject: Campaign] [Report], no date
Agricultural campaign. 3pgs. [Subject: Campaign] [Report], no date
Older Americans in the campaign. 1pg. [Subject: Campaign] [Report], no date
From: Alex Armendariz. Spanish-speaking activities in the key states. 2pgs. [Subject: Campaign] [Report], 7/31/1972
From: Ken Rietz. Young voters campaign. 6pgs. [Subject: Campaign] [Report], 8/3/1972
A series of 5 articles by Samuel Lubell printed in The Star regarding predictions and election patterns. 7pgs. [Subject: Campaign] [Newspaper], 8/13/1972
To: H. R Haldeman. From: Fred Malek. RE: Progress report on Campaign activities. 31pgs. [Subject: Campaign] [Memo], 6/5/1972
To: H. R. Haldeman. Through: Clark MacGregor. From: Fred Malek. RE: Senior advisors. 2pgs. [Subject: Campaign] [Memo], 9/9/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26146074
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
4d33af7247cdf6cc
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
40
4
10/21/1972
Campaign
Memo
To: H.R. Haldeman. From: Gordon
Strachan. RE: Sunday New York Times Ad.
1pg.
40
4
10/21/1972
Campaign
Memo
To: H. R. Haldeman. From: Gordon
Strachan. RE: Kuchel radio and T.V. Spots
in California. 1pg.
40
4
10/19/1972
Campaign
Memo
To: H.R Haldeman From: Gordon Strachan.
RE: Attacking Shriver. Attached Op Ed
Piece for the New York Times. 12pgs.
40
4
10/19/1972
Campaign
Memo
To: Gordon Strachan. From: L. Higby. RE:
Notes for campaign meeting. 5pgs.
40
4
10/24/1972
Campaign
Memo
To: H. R. Haldeman. From: Gordon
Strachan. RE: MacGregor/Dole Press
conference. 5pgs.
40
4
9/8/1972
Campaign
Memo
To: Dick Moore. From: Bruce
Herschensohn. RE: The mountain comes to
Mohammed. 2pgs.
40
4
8/8/1972
Campaign
Memo
To: Clark MacGregor. Through: Jeb S.
Megruder. From: Bob Marik. RE: Overall
campaign strategy. 7pgs.
40
4
8/8/1972
Campaign
Memo
To: Clark MacGregor. Through: Jeb S.
Macgruder. From: Bob Marik. RE:
Campaign plans for the Priotrity I and II
states. 5pgs.
40
4
Campaign
Report
Priority I and II states. 1pg.
Tuesday, January 10, 2012
Page 1 of 2
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
40
4
8/9/1972
Campaign
Memo
To: Clark MacGregor. Through: Jeb S.
Macgruder. From: Bob Marik. RE:
Campaign plans for the 41 smaller States.
6pgs.
40
4
Campaign
Report
60 days to Victory. Voter identification
canvass/registration/voter turn out. 3pgs.
40
4
Campaign
Report
Non-Republican schedule. Direct Mail. 5pgs.
40
4
Campaign
Report
Agricultural campaign. 3pgs.
40
4
Campaign
Report
Older Americans in the campaign. 1pg.
40
4
7/31/1972
Campaign
Report
From: Alex Armendariz. Spanish-speaking
activities in the key states. 2pgs.
40
4
8/3/1972
Campaign
Report
From: Ken Rietz. Young voters campaign.
6pgs.
40
4
8/13/1972
Campaign
Newspaper
A series of 5 articles by Samuel Lubell
printed in The Star regarding predictions and
election patterns. 7pgs.
40
4
6/5/1972
Campaign
Memo
To: H. R Haldeman. From: Fred Malek. RE:
Progress report on Campaign activities.
31pgs.
40
4
9/9/1972
Campaign
Memo
To: H.R. Haldeman. Through: Clark
MacGregor. From: Fred Malek. RE: Senior
advisors. 2pgs.
Tuesday, January 10, 2012
Page 2 of 2
October 21, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Sunday New York Times Ad
Bill Safire recommended that the full text of a radio
speech be printed in a full-page ad in the Sunday
New York Times News Review Section. The purpose would
be to show the press and opinion leaders that the
President is addressing the issues while McGovern
is a strident stump campaigner.
The November Group (Phil Joanou) recommends against
this $7-8000 expenditure because the impact is too
indirect and nebulous.
Dick Moore doesn't think the full text of a speech
is very useful. Instead, Moore suggests exemple
from four or five speeches with liberal use of white space.
John Scali thinks it is a good idea because the radio
speeches are not making much impact.
Ray Price believes that the ad is bascially a bad idea.
It would not help at all. The readers of the ad are
already against the President.
Len Garment says that the Week in Review audience is even
smaller than the New York Times audience and since they
are for the most part against us, the ad would have
only a marginal impact. He believes the radio speeches
are having a first rate news impact.
RECOMMENDATION:
That the radio speeches not be reprinted in the New York
Times News Review Section.
AGREE
DISAGREE
COMMENT
I will advise Bill Safire.
GS:car
October 21, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Kuchel Radio and T.V.
Spote in California
Maury STans received information from California
people that radio and T.V. ads by former Senator
Tom Kuchel would be effective among the liberal
element in California.
Bob Finch does not think Kuchel would be
effective. Kuchel doesn't mean much anymore
in California.
Herb Klein thinks radio and T.V. spots by
Kuchel would be effective in Northern
California and the San Joaquin Walley.
Fred Malek thinks Muchel would have a positive
effect. However, he does not think the Kuchel
spots would be worth sending new money into
California to pay for them in light of the
strict budget situation. Malek does not think
it would be worth shifting some of the money
already allocated to California to the Kuchel
spots. Malek says his view would be supported
by Nofziger, who was not personally contacted.
RECOMMENDATION:
That Kuchel radio and TV spots not be prepared and
run in California to appeal to the liberal element.
AGREE
DISAGREE
COMMENT
I will advise Stans of your decision.
is
Howave
THE WHITE HOUSE
WASHINGTON
Date:
10/19
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
One aspect of the shift in strategy
to attack Shriver instead of
ignoring him was to be an Op Ed
piece in the New York Times.
Khachigian drafted it and Colson
asked Blatchford to sign it. He
refused and Dick Howard told
Blatchford he would find someone
who would be here next year to
sign it. Colson is looking for
someone now.
12/24 mchauplin to sign
THE WHITE HOUSE
WASHINGTON
October 12, 1972
MEMORANDUM FOR:
CHUCK COLSON
FROM:
KEN KHACHIGIAN
It has been requested for some time now that we start
hammering in on Shriver. I think a good place to start is in
an op-ed piece in response to the absurd Times editorial
endorsing Shriver. (attached)
I worked up a piece which lays out a great deal of the
Shriver stuff, but is light enough as not to be pure hatchetry.
I don't have anyone specific in mind to sign it, although I
think Blatchford comes to mind as one who might be able to do
it. However, if the thing is changed too much, the bite would
be taken out.
Buchanan suggested if the Times didn't take it up as soon
as possible, we should ship it over to the L.A. TIMES. In
any event, if we can't get someone to sign it, I'll sign the damn
thing myself.
cc: Ken Clawson
Attachment
bec: Strachan
October 12, 1972 - 2nd draft
by Khachigian
DRAFT OP ED PIECE FOR NEW YORK TIMES
SHRIVER
In its editorial of October 10, 1972, the Times argued vigorously
for Sargent Shriver as its choice for Vice-President of the United
States. The arguments were familiar, with the scales tipped for
Mr. Shriver because he is an "ebullient liberal with a passion for
service" who would help "lift" our sights.
Omitted, however, was mention of Shriver's passion for taste-
less campaign rhetoric. And aside from the gutter language, the
Times left out the countless gaffes which have provided us with a
few good laughs in this election year. The humor is black comedy,
to be sure, but Shriver's playing the part of Clown Prince to
McGovern's Prairie Preacher is of sufficient note to deserve
Theodore White's close attention.
But one must begin at the beginning, and that is with the
"ebullient liberal' "who will "lift the nation's sights. 11 There is
Page 2
the standard charge that Mr. Agnew appeals to "racist elements. 11
But did the Times not read the dispatch from their own James
Naughton who reported on August 24, 1972 of Shriver's visit to
Baton Rouge, Louisiana? Shriver told the Louisianans that he
had been raised in Maryland with "an understanding of Southern
qualities. " That not being enough Southern comfort for his
audience, Shriver raised the ante by boasting that all his Civil War
forebears who fought served on the side of Dixie. "But none of
them fought on the other side, 11 the Times quotes Shriver. One
wonders what the meaning is of a politician who travels to the Deep
South to boast that none of his ancestors fought for the Yankees.
But Shriver's greatest asset, the Times suggests, is that he
does not use the "slur", or exploit "division," or indulge
in "polarization" (while you-know-who does).
Yet Mr. Shriver is the source of some of the most abusive
language in this campaign. It is a close contest between George
McGovern's Hitler label on President Nixon and the following
Page 3
Shriverisms which -- no doubt by their ebullience -- "help lift
the nation's sights.' 11
President Nixon has been described by Shriver as "like a
reformed drunk, 11 as the "No. 1 warmaker in the world, 11 as
"a psychiatric case for somebody to analyze, " and as "power
mad. 11 Our all time favorite, however, is that President Nixon
is "the No. ] bomber of all time, and that includes Julius Caesar. "
(And I always thought Caesar was leading only in the catapult,
longbow, battering ram, and rapine).
"I look upon myself as a healing potion, 11 said Mr. Shriver
several weeks ago, "not as a 'cutting edge' like Spiro Agnew. 11
When one thinks of Shriver as a healing potion, he thinks of
hemlock as a healing potion.
As for the Times' mention of "insensitive slurs, 11 it would
hardly do to let that one pass without at least looking at some
additional Shriverisms.
Page 4
Two years ago, Shriver indulged in an outrageous insult to those
of Greek ancestory. When a candidate for office in Virginia suggested
that "the Greek from Baltimore" should be put on a leash, Shriver
said: "I might just add a thought that if they (high elected officials)
don't like (young people) here, maybe they can go back to Greece
not just to Baltimore, but all the way back to Greece. 11
Then there is Shriver's insensitivity to Chicanos and farmers.
As reported in the Washington Post, Shriver told reporters: "I
sometimes wonder why we're doing all this. I was thinking, maybe
we could just set up (movie) sets at my house at Timberlawn (his
300 acre estate in Rockville, Md.) - - one that looks like San Antonio,
another that looks like Peoria -- and do the whole thing there.
Maybe we could bring in some Chicanos and some farmers. 11 After
all if you've seen one Chicano and American city, you've seen them
all. And one visualizes Shriver wearing one of bis higly publicized
$100 Pierre Cardin suits, holding court as the farmers plow his
Page 5
back forty and the Chicanos happily eat their tacos.
The final slur -- which should at least outrage all football
fans is Mr. Shriver's description of defensive football linemen
as "wide, " "heavy" and "thick" in the head. But even this isn't
all that funny to football players who hold college and advanced
degrees. The point is, of course, that Shriver shouldn't be
slurring Greeks, Chicanos, farmers, football players or anyone
else. There is a limit even to ebullience:
Withal, Mr. Shriver has ignored his own advice of 1970 when he
warned that heated campaign rhetoric could "tear this country
apart and cause America to lose her soul. " Match the 1970 Shriver
with the current model and you come away scratching your head.
It seems that a couple of weeks ago Shriver could not even withstand
the temptation to surface the most original of epithets, the one that
really appeals to our highe st instincts: "Tricky Dicky." Yessir,
Sarge, that's the way to heal the country. Reach out with originality
and give it to us again: "Tricky Dicky. 11 That is what he called the
Page 6
President of the United States on September 26 and 27, 1972 and
probably every day thereafter. The Times must be very, very proud
of this high-minded rhetoric.
If he hasn't helped heal America, Sarge has, at least, given us
some first-rate buffoonery. There was the time Shriver wanted
to carry California for the "Nixon-Shriver" ticket. There was the
time that Shriver said Nixon had peace in his lap and "blew" the
chance - - while Mr. Shriver was Ambassador to France and failed to
alert the Secretary of State that .peace was in our laps. There was
the time that Shriver said the rason McGovern dropped Eagleton was
to "protect the country, 11 and backed off after a few phone
calls from McGovern central. There was the occasion when
McGovern said of his God-knows-nth choice as running-mate:
"Shriver! Who wants him? All that Shriver talk is coming right
from Shriver himself. 11 McGovern was just returning the favor.
After all, Shriver made it $2000 campaign contribution to his first
choice -- Ed Muskie. There was the time he explained of his
Page 7
$108, 000 annual income: "I spend everything I earn, just like most
other Americans. 11 Like all others who make $108, 000 a year ? And
there was the time in Cleveland when he distinguished himself by
answering a question with a Bronx cheer -- good form; must have
learned it in Hyannis.
In point of fact, the Times' editorial strai ned to find
good words to say about Sarge - - the "ebullient liberal with a
passion for service. 11 But in the end, we may indeed have come
down to a statement made by Mr. Shriver in Minneapolis on September
20, 1972. "On November 7th, 11 he intoned, "the choice of the century
will be between a hollow brain and a hollow program. 11 Think about
it for a minute; it describes the McGovernite ticket about as well as
anything I've heard this year.
THE NEW YO K TIMES
October 10, 1972
Agreevi VS. :- unver
One of the reviews of American politics
it that people of for a Vice President. In fear
of the last eight clection. I' Number The 1000 on the
losing ticket fulled to delh. his own sinte Yet in that
same period (1,m Vice Preside is have on
to become President of the United States. Thus in the
nature of life and politic the vour who choose: next
month Let 100 Tind Coopse IcGoverb for
President should be aware that the runningemates of
those two cont aders are not just incidente addinments
to the ticket. The voter will also be choos. : between
potential Presidents. Agnew 1,7ᵈ Shriver.
That is A factor that should give one paus' for these
are men drastically different stamp who could k ad
the country in sharply different directions. Mr. Agnew,
for all his current image the bland statesman, is still
the fierce parti-on who in acceeded through four years
of vitri in make name brown throughout
the land without acity for P4 itive
national
On the contrary. Mr. smoping donunciations
of anti-w. the abore of Congress, youth,
the intellectual community, the news media and others
who have SMALL with Admi Getion policies have
exp'
fility
ton
04.00 toats as
the
semin
unyan stions, Le has
not notably advanced bey id his early cynical dismissal
of the slum problem-"if you've seen one
you've seen
them all." By such insensiti: slurs Mr. Arnew has EXIC-
erboted the polarization of American society, appealing
to son of itsur
NOT
elements
who
would rejoice in his victory at the pells nut month and
стол are in his 10 the Preduency.
In share cont
at and person Mr. Shriver
is an chulling pursion for service. via
no experience in elective office, he has had extensive
experience in public acceptes that underscore his chief
interest: Prese and social refor Pragmatic, in the
SCHSO that Franklin D. Reosevelt was, he is sure of his
direction-and certain that a sound future for this coun-
try depends on the continued progress of democratic
liberalism Fat than 05 11: VL
Age
speech
two
yours
Mr. took the Agrovian. 1. task:
to
Senior
6
ACTION MEMO
We should probably change tactics on Shriver. Instead of ignoring
him we should move actively to make him a liability to the ticket.
He should be cracked hard by lower level people.
HRH rpm
9/12/72
September 12, 1972
MEMORANDUM FOR:
PAT BUCHANAN
FROM:
LARRY HIGBY
Bob asked that I pass on to you the fact that we should now probably
change tactics on Shriver. Instead of ignoring him we should move
actively to make him a liability to the ticket. He should be cracked
hard by lower level people.
THE WHITE HOUSE
WASHINGTON
10/21
October 19, 1972
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY
L
Would you please make sure that it is mentioned in the
attack meeting that one thing we definitely do not want
done is to have anybody speaking of trying to run up a
record vote or a landslide or a record mandate. We've
got to stop this sort of talk.
10/19
Also, make sure Malek and Magruder, Chapin, Ziegler
and olson House are covered on this today. Hlein (Blecksmeth)
Also call Art Sohmer and make sure he let's the VP
know that this is the line.
again
10/20
again
10/27 10/23
October 19. 1972
Hfa
10/22
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. KEJBY
Would you please make sure that it to mentioned in the
attack meeting that one thing we definitely do not want
done is to have anyholy speaking of trying to run up a
record vate or a Institude or a record mandate. We've
get to stop this cost of talk.
Also, make sure Matek and Magrader, Chapia, Ziegler
and Colora are covered - this today.
Also, call Art Solumer and make sure he let's the VP
hnow that this is the line.
LH:kb
POLITICAL ACTION MEMORANDUM
Make ouro that no cos speaks of trying to run up a record
vote OF a record landelide or a record mandate. We've
get to stop this talk,
HRM
October 12, 1972
HRHikb
THE WHITE HOUSE
WASHINGTON
Date
TO:
H.R. HALDEMAN
FROM:
L. HIGBY
May
L&GS +VP!
of
Mat
4
Malah
Colum
POLITICAL ACTION MEMORANDUM
Make sure that no one speaks of trying to run up a record
vote or a record landslide or a record mandate. We've
got to stop this talk.
HRH
October 12, 1972
ADMINISTRATIVELY CONFIDENTIAL
October 24, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
MacGregor/Dole Press
Conference
Clark MacGregor and Bob Dole are scheduled to have a
Press Conference tonorrow at 11:30 a.m. to discuss the
Get-Out-the-Vete program with Fred Malek.
All in the 9:15 meeting, including Colson, Abrahams,
Clawsen, Chapin, were opposed because the press will
focus the Press Conference on Watergate, etc. Magruder
and Abrahams cannot convince MacGregor that this Press
Conference is a bad idea.
An alternative to the MacGregor/Dele Prese Conference
would be a Malek Fress Conference since he could better
keep the focus on the Get-Out-the-Vote.
You may want to cover this with MacGregor tomorrow at
8,15.
GS/jb
October 23, 1972/5:00 p.m.
SCHEDULE:
CLARK MacGREGOR
MONDAY EVENING, OCTOBER 23, 1972
6:30 p.m. - International Horse Show, D.C. Armory
TUESDAY, OCTOBER 24, 1972
8:15 a.m. - Roosevelt Room
9:15 a.m. - Staff Meeting
1:30 p.m. - Meet w/Clergy, South American Room, Statler Hilton Hotel
1130
3:00 p.m. - Get Out The Vote Press Conference, 3rd Floor Conf.Room, 1701
4:00 p.m. - West Wing Meeting
10/24
THE WHITE HOUSE
WASHINGTON
Date:
10/2
TO:
LARRY HIGBY
FROM:
GORDON STRACHAN
FYI - no need for H. to see.
Memo papers over the problems
Rietz had with Cohen.
BAK has nothing to add.
Soe
Me
L.
September 26, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
THROUGH:
CLARK MACGREGOR
FROM:
KEN RIETZ
KR
vote FOR THE PRESIDENT
SUBJECT:
White House Interns
We have distributed within the past 10 days - the same time we
received them - the names, campus addresses and phone numbers of the
Interns to our youth and senior committee speakers bureaus.
Scheduling has begun, particularly in the key states, to youth and
older groups. Since schools have just opened in the past two weeks,
the appearances are being set.
Much of the demand for multi-state travel we are satisfying by use
of the young White House staffers whose working knowledge of the
issues and greater responsibilities make them attractive to young
people. For example, Lee Huebner covered high schools and campuses
in Wisconsin on September 17,18,19. He will be doing western New
York schools on October 3, Wallace Henley did the same thing in
Chicago on September 19, and will be in Wisconsin on September 27
and September 28, Dolf Droge did a campus tour of the Fox River
Valley and Milwaukee, Wisconsin on September 18. He will be in New
York City, October 2. New York state and Illinois are setting up
a schedule for one day a week tour of schools in the key cities for
a young staffer
California has 10 teams of 3 young legislators hitting the campuses in
rotation, and they too have put in motion the scheduling of a young
staffer and an intern once a week for a tour of schools. Of course
these appearances are on top of the intensive scheduling to put our
1500 young volunteer speakers into every available academic, profes-
sional, social, religious and fraternal youth organization in the
cities of the key states. Phone banks and mailings by our youth
speakers have been contacting these organizations for the past month.
So far the intern activities are the following:
-Tammy Ortegwa appeared at the YVP youth rally in San Francisco,
September 5 with Counselor Finch and Secretary Morton. (She is being
scheduled into Spanish American schools in California.)
-Phil Ordway covered 3 high schools and a political science class at
the University of Michigan on September 7 and 8.
1701 Pennsylvania Avenue, N.W., Washington, D.C. 20006 (202) 872-1430
Page two
-Four of the interns have agreed to speak at high schools in their
areas (two in Virginia, one in Boston, one in Connecticut) and
meet with the student councils for National Student Government Day,
September 26) They will send in a report to the youth office in
the White House.
-Mark Mazo will cover Wellsely High School and Boston Latin School
on September 26.
-Robin Stickney will speak at Ft. Hunt High School in Mt. Vernon,
Virginia on September 26.
-Stickney will also speak at adult education classes at Northern
Virginia Community College on October 3 and 4.
-Michael Flock will be doing a tour of Ohio schools to include
Wochester College in Canton, Mt. Union College and a gathering of the
A.A.U.W. on September 28 and 29.
-Mark Mazo is being scheduled for a tour in Michigan, October 2 and
3 with the help of Representative Bow's office and the YVP Speakers
Director.
The youth office in the White House is currently doing a survey of
the interns to see what they are doing and what coordination is
taking place with the YVP and CRP speakers bureaus. Our office is
doing the same thing from our end. We are confident that the interns
who are willing, will be used as much as possible. It is our
feeling, however, that interstate travel is best accomplished by
young White House staffers because of their greater impact, drawing
power and closeness to the President.
MEMORANDUM FOR: DICK MOORE
September ToH- 8, 1972
FROM:
BRUCE HERSCHENSOHN
SUBJECT:
The Mountain Comes to Mohammed
For only Contemplation
STEP #1
C
On a mid-September late evening, without any warning at all, the
President rides to one or more of the memorials of Washington.
While there, he talks to tourists. He stays long enough for the
press to find out and rush there, panting for breath.
He doesn't look particularly happy about their presence and ends
the visit very shortly after their arrival. It also "surfaces"
that he has frequently gone to the memorials and monuments of
Washington at night during the past three and a half years. (A
previous Jack Anderson column could be the "non-partisan" confirm-
ation.) It is real "Mr. Smith Goes to Washington" style and it
can't help but be appealing to people.
STEP #2
In mid-October, very late in the evening, he goes over to a site
close to the White House where the Metro is undergoing construction.
This time it's 2 long session with the workers.
STEP #3
Now, of course, there will be those who will say the whole thing
is just a trick for a story and so within days the President makes
an admitted candidate-ish walk through Washington during the day-
time, shaking hands, answering questions, going from one place to
another.
His reasoning is that he enjoys campaigning and talking to the
people and he feels frustrated in not being able to do the nation-
wide campaigning he is used to doing - - but the Presidency doesn't
permit him that kind of time away from Washington. It is a luxury
he misses. With so many people of the nation right here within
this city, he wants to take the opportunity to meet with as many
as his time permits.
STEP #4
I recognize the President may not want to do the following, but I
believe it has merits and could be a "moment" which could be talked
about in years to come. At the end of his day-time handshaking
walk, he goes right into McGovern Headquarters on "K" Street, says
hello to the workers, telling them that their participation in the
American electoral process is admirable, and they should always
work for the things and people in which they belieeve. I think
they would be too awed and surprised to shout him down. Besides,
the visit should be very brief and end with that great American
- 2 -
departing phrase, "Don't work too hard." What a moment!
Admittedly, it's way-out, but particularly following a visit to his
own campaign headquarters, it would have great meaning. It's brave
to walk right into the enemy camp - - and he has done it on an
international level. We could make something out of his non-hesitancy
to meet opposition eye to eye, no matter if it be international or
domestic.
Strachan
Committee for the Re-election of the President
MEMORANDUM
August 8, 1972
CONFIDENTIAL
MEMORANDUM FOR:
CLARK MAC GREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
BOB MARIK
SUBJECT:
Overall Campaign Strategy
This memorandum summarizes the overall operating strategy for
the upcoming campaign. Two accompanying memos present the
operating plans in more detail.
Formula for Victory. The first step in our strategy has been
to determine the most probable route to victory, state by state,
and to allocate our resources so as to best assure that victory
will be achieved. Taking the smaller states first, the President
should win the solid South, most of the farm states, and most
of the Rocky Mountain states. In addition, there are other small states
elsewhere in the country where he should do well (Tab A). In total,
a realistic objective as of today, is 196 electoral votes from the
states mentioned above.
The larger electoral vote states have historically been campaign
battlegrounds, and 1972 should be no exception. Recent polling
data and discussions with local political observers indicate that
the following states are winnable, but likely to be very close.
Electoral Votes
California
45
New York
41
Pennsylvania
27
New Jersey
17
These states have been designated as Priority I states to receive
the greatest intensity of campaign programs, organizing effort and
management attention. Also in Priority I is Cook County, Illinois.
In several other large states where the President appears to have a
substantial lead at the present time, an intensive, well-run campaign
should preserve those leads. Those states have been designated
CONFIDENTIAL
- 2
Priority II, and will receive only slightly less emphasis than
Priority I.
Electoral Votes
Ohio
25
Texas
26
Connecticut
8
Maryland
10
Downstate Illinois
---
In addition, Michigan has been included as a Priority 1I state.
The race is expected to be close there, with the President's
chances rated lower than in the Priority I states because of the
Democratic margins in 1964 and 1968.
It can be seen that, if the projected 196 electoral votes are won
in the small states, then only 74 electoral votes are required from
the Priority I and II states to reach the required 270 electoral
votes.
It is clear, therefore, that McGovern must focus on some of the
smaller states, in order to realistically hope for a chance of
victory. To assure that our strength is not eroded, the following
smaller states have been designated as Priority III--to receive
slightly more intensive campaign resources and management attention.
Electoral Votes
Iowa
8
North Dakota
3
Nebraska
5
Kansas
7
Montana
4
Wyoming
3
Colorado
7
New Mexico
4
Idaho
4
Nevada
3
Missouri
12
Washington
9
Fundamental Shifts in the Electorate. This Presidential year is
unlike 1968 or any prior year. There are fundamental changes
taking place in the constituent coalitions of the major parties.
CONFIDENTIAL
- 3 -
Those changes have, at least for the present, been accentuated by
the nomination of George McGovern on the Democratic side.
The basic Republican constituency, albeit a minority of the electorate,
remains solidly with the President. In particular, the older voters
appear to be supporting him in record numbers. Our greatest danger
of erosion to McGovern is the "upper-end" ticket-splitter--the upper
income, highly educated, urban or suburban voter. Thus far, that
erosion does not seem to have occurred. The President's trips to
China and Russia have particularly appealed to this group.
Of the elements of the former Democratic coalition, the "Peripheral
Urban Ethnic" represents our greatest target of opportunity. This
is the blue-collar, lower to middle income, urban dweller, often
Eastern. European in descent. In many cases, he preserves his
ethnicity in his neighborhoods and social customs. He voted in
large numbers for George Wallace in 1968 and the 1972 primaries.
He is the one who pays the price for social change and upheaval
in this country--through busing, drugs, crime in the streets, etc.
Richard Nixon is on the right side of most of the issues for this
voter, and he may, in 1972, break a pattern of Democratic voting
which has lasted for generations.
Jewish voters, who have never supported Richard Nixon in large
numbers, are indicating their intention to do so in 1972. The
issues of Israel and national defense are paramount, but many
other issues also enter in. Similarly, the Spanish-surname voters
are begining to respond to the programs and high-level appointments
of this Administration, which have shown a sensitivity to their
problems and aspirations. To a lesser degree, we see an opportunity
to expand the Black vote for the President from the 1968 level of
12% to 18% or higher in 1972.
Finally, but very important, is the Youth vote. There is now evidence
that the President could receive a majority of the 18-24 year-old
support. At the very least, he should not suffer the deficit which
the media have been predicting for over a year. The approach to the
young voter is high-visibility involvement in the campaign, to break
down peer-group pressure against support of Richard Nixon.
Grassroots Emphasis. The President is well-known to the voters and
receives wide daily exposure in the media. Therefore, it would not
be necessary nor effective to contemplate a media-oriented campaign.
CONFIDENTIAL
- 4 -
Our emphasis, rather, will be on field organization, involvement
of large numbers of volunteers and individual contact with the
voters.
Large numbers of store front headquarters will be established in
all the states. They will serve as centers of operation for
volunteer recruitment and door-to-door canvassing for voter
identification. In the Priority I and II states, computer-printed
lists of registered voters will be provided for canvassing. In
the other states, voter lists will be obtained at the local levels.
Concurrent with door-to-door canvassing in the Priority I and II
states, volunteer-staffed telephone centers will also be calling
voters to identify the favorables.
In Priority I states, direct mail will be sent to Republicans and
"reachable" Democrats and Independents early in the campaign. The
purpose will be to place the President's record before the voters,
particularly his accomplishments which are of particular interest
to specific demographic groups, and to ask for their support on
Election Day. In both Priority I and II states, the favorable voters,
as identified by door-to-door canvassing or telephone, will receive
a get-out-the-vote telegram-letter just prior to November 7th.
Publicizing the President's Record. The President will not be able
to campaign extensively in September and October. Yet, his record
is not well-understood by the voters. For those reasons, an intensive
effort will be made to reach the voters by other means. The surro-
gate program will provide over 750 man-days of campaigning by members
of the Cabinet, Senators, Congressmen and high-level members of the
White House Staff. Direct mail will highlight those programs of
particular interest to specific voter groups, as mentioned earlier.
The press and public relations efforts will continually place the
Administration position before the public. Advertising will drama-
tize what Richard Nixon has accomplished over the past four years.
McGovern. William Buckley has said that our job is to "make McGovern
perfectly clear. That will be done in part by contrasting the
President's positions on issues with those of McGovern, through
the vehicles discussed above. It will also be done through the
activities of the Democrats for Nixon. That organization will pro-
vide a viewpoint counter to McGovern's, which will be credible to
many loyal Democrats.
CONFIDENTIAL
- 5 -
General Tone of the Campaign. The President is the incumbent.
He has a good record on many issues. He has a substantial lead
in the polls at this time. He has made inroads into several
constituent groups of Whe old Democratic coalition.
The favorable trends could be upset if the public begins to see
Richard Nixon as a partisan politician, rather than as a competent
national leader. Therefore, our projected tone should be a positive
one, reflecting solid accomplishment over the past four years, and
promise for even greater success in a second term. McGovern's
programs should be rejected as extreme and unworkable. There should
not, however, be strident attacks on McGovern, the man. He comes
across to the voters as rational, honest and decent, and attacks
to the contrary would probably be counter-productive. All of the
campaign spokesmen should stay on the high road, but be specific
on the issues.
The present lead in the polls will, in all liklihood, diminish
over the last several weeks of the campaign. Our insurance of
victory will not be louder voices in the media, .but a vigorous,
effective, sustained grass-roots campaign in the precincts. We
must have those million volunteers in place, performing meaningful
tasks, identifying our voters and getting them to the polls on
Election Day, in every state in the country.
CONFIDENTIAL
TAB A
ANALYSIS OF PROBABLE SUPPORT FOR THE PRESIDENT IN THE 41 SMALLER STATES
ELECTORAL
PROBABLE
LEANING
FARM STATES
VOTES
NIXON
DOUBTFUL
MC GOVERN
Wisconsin
11
-
-
11
Nebraska
5
5
I
--
Kansas
7
7
-
-
North Dakota
3
-
3
-
South Dakota
4
-
-
4
Iowa
8
8
-
-
Minnesota
10
-
-
10
Total
48
20
3
25
MOUNTAIN STATES
Idaho
4
4
-
-
Wyoming
3
3
-
-
Arizona
6
6
-
KY
Utah
4
4
-
--
New Mexico
4
4
-
-
Colorado
7
7
-
-
Montana
4
4
--
Nevada
3
-
3
-
----
Total
35
32
3
-
BORDER STATES
West Virginia
6
-
6
...
Missouri
12
-
12
-
Oklahoma
8
8
-
-
Virginia
12
12
-
-
Florida
17
17
-
-
North Carolina
13
13
-
-
Kentucky
9
9
-
--
South Carolina
8
8
-
--
Tennessee
10
10
-
-
Total
95
77
18
-
DEEP SOUTH
Arkansas
6
6
-
-
Louisiana
10
10
-
-
Mississippi
7
7
-
-
Alabama
9
9
-
-
Georgia
12
12
-
-
Total
44
44
-
-
- 2 -
ELECTORAL
PROBABLE
LEANING
NEW ENGLAND
VOTES
NIXON
DOUBTFUL
MC GOVERN
Maine
4
-
4
-
Vermont
3
3
-
-
New Hampshire
4
4
...
-
Massachusetts
14
-
--
14
Rhode Island
4
-
-
4
-
Total
29
7
4
18
OTHERS
Oregon
6
-
6
-
Washington
9
-
9
-
Indiana
13
13
- -
-
Hawaii
4
-
--
4
Dist. of Col.
3
--
-
3
Alaska
3
-
3
-
Delaware
3
3
-
-
-
Total
41
16
18
7
TOTALS:
292
196
46
50
===
===
==
==
Committee for the Re-election of the President
August 8, TMac 1972
MEMORANDUM
P.5.
CONFIDENTIAL
MEMORANDUM FOR:
CLARK MAC GREGOR
THROUGH:
JEB S, MAGRUDER
FROM:
BOB MARIK
SUBJECT:
Campaign Plans for the Priority I and II States
This memorandum summarizes the major elements in the campaign
plans for the Priority I and II states. Those states, listed
in Tab A, were so chosen because of their electoral vote size
the the probable closeness of the election in several. Most
of them will undoubtedly be targeted by the McGovern strategists,
and thereby become the major battlegrounds of the 1972 campaign.
Contact with the Individual Voters. The major emphasis in all
the priority states will be on grass-roots activities: local
organization, volunteer recruitment, door-to-door canvassing,
voter contact through telephone banks, and get-out-the-vote.
The plan for precinct-level activity is shown in detail in
Tab B. The objective is to canvass door-to-door in the priority
precincts (those with a voting history favorable to Republicans
or a demographic makeup which should favor the President this
year) to identify the favorable voters.
A large number of storefront headquarters will be established to
serve as operations centers for the door-to-door canvassing. Kits
will be prepared (See canvass folder--Tab C) with voter lists and
canvassing instructions. Volunteers will be given the lists and
asked to return them to the headquarters upon completion of the
canvass, or within a set time period. The lists of registered
voters will have been compiled from official state and local rolls
and printed out from our computerized data bank. They will be in
street-walking sequence (Tab D), and, in most states, on 3-part
NCR paper for multiple recording of voter responses.
- 2 -
A parallel effort will also be conducted to canvass the voters
by telephone. In some areas, there will be overlap between the
door-to-door and telephone canvass activities, but considering
the likelihood of voters not being home, unlisted telephone
numbers and busy telephones, we expect, at most a 25% duplication
of the two efforts. In most cases, the parallel programs will just
give double assurance that the canvass will be done in each precinct.
The objective of the telephone canvass is to identify Democrats
and Independents favorable to the President. Republicans will be
called for volunteer recruitment and to get out the vote on Election
Day.
The telephone centers will consist usually of ten telephones and
will be staffed by volunteers. They will be in operation about
12 hours per day, for 5-1/2 days per week. Each center will be
expected to contact 50,000 households during the eight weeks of
the telephone campaign, as well as to conduct get-out-the-vote
reminder calls the week prior to November 7, and on Election Day.
Each center will also recruit and utilize between one thousand
and two thousand separate volunteers. Our experience in the
primaries has been that many of these people are new to political
campaigns and represent new blood for local candidates in subse-
quent campaigns.
In Tab E, the projected number of telephone centers is shown for
each Priority I and II state. A rough estimate is also given of
the total number of households to be contacted by telephone in
each state and the number of volunteers to be involved. For all
ten states of Priority I and II, the totals are 13,720,000 house-
holds and 316,000 volunteers.
In most states, the telephone centers will use computerized
sheets of slightly different format (Tab F) with the voter
names listed in alphabetical order for ease of looking up tele-
phone numbers.
In the case of both door-to-door and telephone operations, one
copy of each completed canvass sheet will be sent to the direct
mail center, where the information will be fed into the computerized
voter list. The identified favorable voters will then receive a
get-out-the-vote telegram-letter just before Election Day.
CONFIDENTIAL
3
The results of both types of canvass will be combined, in
most states, on the alphabetical (telephone) list, and will
be utilized by precinct poll checkers on Election Day for get-
out-the-vote operations. The total system linking voter lists,
door-to-door canvassing, telephone centers, and direct mail
and get-out-the-vote activities for a typical state is graphi-
cally described in Tab G.
The Priority I states will also have two mailings to "reachable"
Democrats and Independents of several demographic categories.
The text of the letter and the brochure to be enclosed will be
tailored to the specific issue concerns of each voter group,
as detailed in Tab H. Similarly, the person signing the letter
will be chosen with particular regard to his or her influence
with those receiving the mail.
Voter Groups. The Re-election Committee has organized campaign
activity relating to several groups with common characteristics,
such as Urban Citizens, Jewish voters, Labor, etc. Their pro-
grams are similar in overall objectives, with variation in de-
tail.
To develop persuasive efforts at the national and
local level to produce support for the President.
To provide a source of volunteers for the precinct-
level programs described previously, and for other
campaign functions within the state.
Each of the voter groups will have some activity in every
Priority I and II state. Additional detail is given for
Agriculture (Tab I), Jewish (Tab J), Older Americans (Tab K),
Spanish Speaking (Tab L) and Youth (Tab M). Plans by Blacks,
Urban Citizens and Labor have not yet been finalized for their
field activities. Aside from the demographic groups mentioned
above, professional groups are also organizing for the President.
They include Lawyers, Physicians and Dentists, Businessmen and
Veterans.
Spokesmen Resources. The President will not be able to campaign
extensively in the Fall. To aid in carrying his record to the
voters, key public figures close to the Administration will speak
in his behalf. The surrogate program includes 750 man-days of
campaigning by 35 high level officials: Members of the Cabinet
Senators, Congressmen and members of the White House Staff. The
intensity of the projected scheduled appearances, by priority state,
through the campaign, is given in Tab N.
CONF IDENTIAL
- 4 ..
Press and Public Relations. In each of the priority states,
there is a communications office which coordinates with its
counterpart at 1701. It will work with the Press Office at
1701 on the media placement of surrogates, and with the local
media to obtain coverage of statements or material originating
from 1701. Certain states, specifically Pennsylvania and
California, have set up their own audio systems. They will
link with the system at 1701 to feed material back and forth
as it becomes available.
Advertising. The advertising campaign will feature television,
radio and newspapers. It will cover all 50 states, but the
greatest concentration will be in the Priority I and II states.
On Television, there will be 5-minute and 60-second spots, as
well. as three half-hour documentaries. Most of the buys will
be in regional or individual media markets, rather than on
nationwide network TV. Thus, the frequency and subject matter
can be geared to the requirements of the local political situation.
The specific radio and television advertising schedules for the
media markets in the priority states will remain flexible week-
to-week through the campaign.
Democrats for Nixon. It is anticipated that, in each of the states,
the endorsements and other programs of Democrats for Nixon will
have a major effect on the Democratic and Independent voters. We
will work to coordinate the efforts of the Re-election Committee
and that organization toward the mutual goal of the campaign.
Variations Among the States. The foregoing summary describes
the general tone of the campaign in the ten Priority I and II
states. Their specific variations are outlined below:
PRIORITY I
California: Full program as described, with a slight
variation on the format of the registered voter lists
and their disposition after canvassing.
New York: More of the total program implementation will
be done within the state than in any other instance. They
have their own registered voter file and will produce their
own canvassing lists. They will write and produce their
CONFIDENTIAL
- 5 -
own direct mail, subject to review and approval in
Washington. They will develop recommendations on which
voter segments will be targeted for direct mail and who
should sign the letters, again subject to our approval.
Notwithstanding these variances, the campaign will be
run consistent with the overall plan outlined in this
memo.
Pennsylvania: No major variations.
New Jersey: No major variations.
Cook County, Illinois: No major variations.
PRIORITY II
bad
Texas: The telephone campaign will be run in cooperation
Very
with the Tower campaign. The voters will be asked whether
they support the President, and then whether they
Senator Tower. Both campaigns will then have copies
support of idea Connally
the canvass results.
Ohio: No major variations.
Downstate Illinois: No major variations.
of
Maryland: No major variations.
Connecticut: No major variations.
Michigan: The total field operation is a combined
organization of Griffin, Party and the President's campaign
workers. Major emphasis is being placed on an early state-
wide canvass to identify favorable voters for both the Presi-
dent and Senator Griffin, and to locate favorable unregistered
Bad
voters. That is already well underway throughout the state,
using a computer list of all households, registered or not.
The telephone centers will be used to follow up on unregistered
voters to be sure they register. It will not be used for
canvassing.
CONFIDENTIAL
discuse
TAB A
PRIORITY STATES
PRIORITY I
Electoral Votes
California
45
New York
41
Pennsylvania
27
New Jersey
17
Cook County, Illinois
--
PRIORITY II
Electoral Votes
#2
Texas
26
)
why
Ohio
25
Maryland
10
Connecticut
8
Downstate Illinois
Michigan
21
Strachan
Committee for the Re-election of the President
MEMORANDUM
August 9, 1972
CONF IDENTIA
MEMORANDUM FOR:
CLARK MAC GREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
BOB MARIK Rous
SUBJECT:
Campaign Plans for the 41 Smaller States
This memorandum summarizes the campaign plans for the 41 smaller
states. Those states (Tab A) fall into six major regions, with
a few scattered elsewhere in the country: New England (5 states)
the Deep South (5 states), the Border States (9), the Farm States
(7), the Rocky Mountain States (8), and the Far West (4 states).
The remaining states are Indiana, Delaware and the District of
Columbia.
Because McGovern will have to target some of these states in
order to retain the hope of reaching 270 electoral votes,
several have been given slightly higher priority in our alloca-
tion of resources. They are generally concentrated in the Farm
and Mountain regions, as shown in Tab. B.
Emphasis of the Campaign Within the States. The major difference
between the smaller states and the ten Priority I and II states
is the intensity of programs from the National Re-election Committee.
Thus, there will be no direct mail or full time campaign telephone
centers, unless they are covered by the state budget and directed
by the state Re-election Committee leadership. The frequency of
visits by surrogate speakers will be substantially lower. The
press offices within each state will usually be shared with the
state Republican Party or staffed entirely by volunteers. There
will be less media advertising except for that carried by national
network television.
The emphasis will, therefore, be even more on grass roots activities'
local organization, volunteer recruitment, door-to-door canvassing,
voter contact through volunteer telephoning, and get-out-the-vote.
IDENTIAL
- 2 -
Computerized voter lists will not generally be available. That
information will have to be acquired locally from the registrar
of voters or commercially-available lists.
As in the priority states, storefront headquarters will be the
focus of canvassing operations in the surrounding areas. The
plan for precinct-level activity is shown in Tab C. The objective
will be to canvass door-to-door in the priority precincts to identify
favorable voters. Emphasis will be placed on canvassing Democrats
and Independents. Republicans will be contacted in volunteer re-
cruitment and to get out the vote. on Election Day. The favorable
and undecided voters will be listed on the canvassing sheet (Tab D)
according to the instructions (Tab E) included in the Canvass Kit.
The telephone will be used in two important ways (Tab F).
Business Telephones: Unincorporated businesses can loan their
telephones to campaign workers, to be used as' a telephone center
after business hours and on weekends. (In some cases, a full-
fledged campaign telephone center may be set up in an important
area of the state).
Hostess Telephoning: A program has been developed in detail to
allow individual volunteers to work productively using their own
residence telephone or that of another volunteer. Where success-
ful, that program can yield large numbers of voter contacts for
identification or get-out-the-vote.
Voter Groups: As in the large states, the voter groups will be
active in many small states to accomplish their major objectives.
To develop persuasive efforts at the national
and local level to produce support for the
President.
To provide a source of volunteers for the precinct-
level programs described previously, and for other
campaign functions within the state.
Their programs will be similar to those outlined in the memorandum
on Priority I and II states.
CONF IDENTIAL
- 3 -
Democrats for Nixon. As in the top priority states, endorsement
of the President by leading Democrats will be an important element
of strategy. In particular, the use of endorsements will be
emphasized in the South and Border states.
CONFIDENTIAL
TAB A
SMALLER STATES BY REGION
NEW ENGLAND
Electoral Votes
Maine
4
Vermont
3
New Hampshire
4
Massachusetts
14
Rhode Island
4
29
SOUTH
Arkansas
6
Louisiana
10
Mississippi
7
Alabama
9
Georgia
12
44
BORDER
Virginia
12
West Virginia
6
North Carolina
13.
South Carolina
8
Kentucky
9
Tennessee
10
Missouri
12
Oklahoma
8
Florida
17
95
FARM
Wisconsin
11
Nebraska
5
Kansas
7
North Dakota
3
South Dakota
4
Iowa
8
Minnesota
10
48
- 2
MOUNTAIN
Electoral Votes
Idaho
4
Wyoming
3
Arizona
6
Utah
4
New Mexico
4
Colorado
7
Montana
4
Nevada
3
35
FAR WEST
Washington
9
Oregon
6
Hawaii
4
Alaska
3
22
OTHERS
Indiana
13
District of Columbia
3
Delaware
3
19
TAB B
STATES LIKELY TO BE TARGETED BY MC GOVERN
(Slightly Higher Nixon Priority)
Electoral Votes
Missouri
12
Iowa
8
North Dakota
3
Nebraska
5
Kansas
7
Montana
4
Idaho
4
Wyoming
3
Colorado
7
New Mexico
4
Nevada
3
Washington
9
Total:
69
TAB B
60 DAYS TO VICTORY
VOTER IDENTIFICATION CANVASS/REGISTRATION/VOTER TURN OUT
CALENDAR
Date
Task Description
Person Responsible
August
15
Appoint ORGANIZATION Chairman
County Nixon Chairman
18
Determine and rank priority precincts
ORGANIZATION Chairman
21
Complete appointment of ORGANIZATION Recruitment
ORGANIZATION Chairman
Materials, Registration, Canvass/Turn-out, Head-
quarters and Special Ballots Directors and Ballot
Security Chairman
22
Begin transferring names from registration lists
Materials Director
to Canvass Sheets in street and block order.
(NON-KEY STATES)
25
Meet with ORGANIZATION Directors to schedule county County Nixon and
programs and divide responsibilities
ORGANIZATION Chairman
28
Open County Nixon Headquarters
Headquarters Director
28
Decide material needs for each precinct. Pro-
Materials Director
cure materials and begin to assemble canvass
kits
29
Begin recruiting boiler room phoners who will call Recruitment Director
for canvass volunteers
30
Secure locations for area Nixon Headquarters
Headquarters Director
September
1
Order "How to Register" and "How to Vote Absentee"
Materials Director
brochures from State Nixon Headquarters
4
Complete plans for first canvass on September 9
Canvass/Turnout
Director
6
Recruit Deputy Registrars (if law permits) and
Registration Director
brief them
7
Complete all recruitment for first canvass
Recruitment Director
9
VOTER IDENTIFICATION/REGISTRATION CANVASSING
ALL LEADERSHIP
BEGINS
11
ORGANIZATION Leadership meeting to plan for
ALL LEADERSHIP
National Canvass Kickoff on September 16
ORGANIZATION Calendar, cont.
-2-
Date
Task Description
Person Responsible
September
11
First tabulation report to Computer Center for
ORGANIZATION Chairman
direct mail (KEY STATES)
16
National Kick-off of voter identification/reg-
ALL LEADERSHIP
istration canvass with Surrogate Speakers and
other dignitaries participating
18
Begin absentee and registration follow-up from
Headquarter Director
canvass results
Special Ballots
Director
Registration Director
18
First state tabulation report to Washington
State Nixon Chairman
headquarters of canvass results
18
Second tabulation report to Computer Center for
ORGANIZATION Chairman
direct mail (KEY STATES)
25
Continue canvass until all priority precincts are
Canvass/Turnout
completed
Director
25
Second state tabulation report to Washington
State Nixon Chairman
headquarters of canvass results
25
Third tabulation report to Computer Center for
ORGANIZATION Chairman
direct mail (KEY STATES)
October
2
Third state tabulation report to Washington
State Nixon Chairman
headquarters of canvass results
2
Fourth tabulation report to Computer Center for
ORGANIZATION Chairman
direct mail (KEY STATES)
7
Begin absentee and special ballots drive
Special Ballots
Director
7
Conclude all canvassing for registration purposes
ALL LEADERSHIP
(unless state law provides for registration after
October 7)
7
Complete all registration follow-up. Canvass
Registration Director
only registered voters now (unless state law
permits registration after this date)
9
Begin securing additional headquarters required
Headquarters Director
for Election Day Turnout
9
Fourth state tabulation report to Washington
State Nixon Chairman
headquarters of canvass results
ORGANIZATION Calendar. cont.
-3-
Date
Task Description
Person Responsible
October
9
Fifth tabulation report to Computer Center for
ORGANIZATION Chairman
direct mail (KEY STATES)
16
Fifth state tabulation report to Washington
State Nixon Chairman
headquarters of canvass results
16
Begin recruitment of volunteers for Election Day
Recruitment Director
Turnout Activities
16
Begin recruitment of volunteers for poll checking
Recruitment Director
on election day (where state law allows)
Ballot Security
Chairman
16
Complete Ballot Security (protection) plans
Ballot Security
for election day and begin recruiting poll
Chairman
watchers
16
Begin transferring favorables to Election Day
Materials Director
Call Sheets (NON-KEY STATES) (Key states will
receive printout of favorables)
23
Sixth state tabulation report to Washington
State Nixon Chairman
headquarters of canvass results
24
ORGANIZATION Leadership meeting to finalize
ALL LEADERSHIP
Election Day plans
30
Seventh and final state tabulation report to
State Nixon Chairman
Washington headquarters of canvass results.
Conclude all canvassing
November
2
Begin reminder phone calls to confirm Election
Recruitment Director
Day volunteers
2
Conclude Absentee and Special Ballots Drive
Special Ballots
(check state law for last day for absentee
Director
voting)
4
Complete arrangements for Election Day activities
Headquarters Director
conducted from County and Area Headquarters
7
ELECTION DAY TURNOUT ACTIVITIES AND BALLOT
ALL LEADERSHIP
SECURITY PROGRAM
8
Celebrate Election Victory
10
Write thank you notes to all volunteers
ALL LEADERSHIP
NON-REPUBLICAN SCHEDULE
DIRECT MAIL
"GET OUT THE VOTE"
NON-REPUBLICAN LETTER
NON-REPUBLICAN LETTER
TELEGRAM
STATE
DELIVERY: September 14
DELIVERY: October 6
DELIVERY: November 2
Letter
Letter
Telegram Form
Window Envelope
Pledge Card
Window Envelope
Window Envelope
CALIFORNIA
3,000,000
1,250,000
COOK COUNTY, ILLINOIS
960,000
720,000
NEW JERSEY
800,000
600,000
PENNSYLVANIA
1,500,000
1,125,000
TOTALS
6,260,000
3,695,000
TAB H
CALIFORNIA
PERCENT
SEGMENT
LETTER - COPY POINTS
5.0
Italian
Local, Busing, Taxes, Parochial Aid, Drugs
5.0
Other Jewish
Social Security, e.g., Humanitarian, Israel,
Education, Environment, Defense, Peace
6.7
Los Angeles
Education, Government Jobs, Local, Health,
Spanish
Opportunity
3.3
San Diego
Education, Government Jobs, Local, Health,
Spanish
Opportunity
1.7
Other Spanish
Education, Government Jobs, Employment,
Housing, Health, Opportunity
16.7
Periphecal Urban
Amnesty, Crime, Drugs, Inflation & Taxes,
Ethnic Ring
Employment, Busing
16.7
Other Old
Social Security, Transportation, Victnam,
Inflation
6.7
Veterans
Amesty, Defense, Victnam, Peace
15.0
High Income
Taxes, Economy, Defense, Peace
23.3
Middle Income
Drugs, Defense, Inflation & Taxes, Busing
COOK COUNTY, ILLINOIS
PERCENT
SEGMENT
LETTER ** COPY POINTS
7.3
Italian
Local, Busing, Taxes, Parochial Aid, Drugs
6.2
Irich
Local, Taxes, Parochial Aid, Welfare, Busing
6.2
Polish
Local, Taxes, Drugs, Peace/Defense, Busing
6.2
Jewish
Local, Israel, Humanity, Ecology, Taxes
26.0
Other Old
Social Security, Transportation, Victnam,
Inflation
10.4
High Income
Taxes, Economy, Defense, Peace
22.9
Middle Income
Drugs, Defense, Inflation & Taxes, Busing
Remain
3.2
Spanish
Iducation, Government Jobs, Employment,
Housing, Health, Opportunity, Parochial Aid
FEW JERSEY
PERCENT
SECURNT
LETTER - COPY POINTS
5.9
Peripheral Urban
School Aid, Peace, Muggers, Local
Ethnic - Italian
5.1
Other Jewish
Social Security, c.g., Humanitarian, Israel,
Education, Environment, Defense, Peace
24.6
Peripheral Urban
Amesty, Crime, Drugs, Inflation & Taxes,
Etheic & Other
Employment, Busing
5.9
Peripheral Urban
Social Security, Transportation, Vietnam,
Ethnic - Old
Inflation, Drugs, Crime
14.4
Other Old
Social Security, Transportation, Vietnam,
Inflation
16.9
High Income
Taxes, Economy, Defense, Peace
22.0
Middle Rewain
Drugs, Defense, Inflation & Taxes, Busing
5.1
Perfoberal Unhan
Israel, Defense, Education, Crime
Ethnic -- Jewish
PENNSYLVANIA
PERCENT
SEGMENT
LETTER - COPY POINTS
4.9
Peripheral Urban
School Aid, Peace, Muggers, Local
Ethnic - Italian
4.2
Peripheral Urban
School Aid, Crime, Welfare, Busing
Ethnic -- Irish &
Polish
4.2
Peripheral Urban
Isracl, Defense, Education, Crime
Ethnic - Jewish
6.3
Other Jevish
Social Security, C.B., Humanitarion, Israel,
Education, Environment, Defense, Peace
7.0
Peripheral Urban
Social Security, Transportation, Vietnam,
Ethnic -- Old
Inflation, Drugs, Crime
17.5
Peripheral Urban
Annesty, Crime, Drugs, Inflation & Taxes,
Ethnic & Other
Employment, Busing
17.5
Other Old
Social Security, Transportation, Vietnam,
Inflation
17.5
High Income
Taxes, Economy, Defense, Peace
21.0
Middle Income
Drugs, Defense, Inflation & Taxes, Busing
Rasnin
TAB I
AGRICULTURAL CAMPAIGN
Thanks to the effective work of Secretary of Agriculture Earl Butz,
farmers have visibility and a "friend in Washington". This is a
tremendous "plus" for the President's re-election campaign. The challenge
is to hold and turn out the farm vote which is now predisposed toward
the President. A husband and wife team have been selected to head
"Farm Families for the President" committees in these states. *The
emphasis of their effort will be on organization; several area chairmen
(possibly making up a state committee); county chairman, and, if
appropriate, local (township) chairman. Agribusiness should also
be involved in this organizational structure--either in a supportive
role to the above organization or as a parallel committee. These
groups should undertake campaign activities which include:
Operation of booths at state and county fairs, and
similar farm related meetings, conventions and rural
events. Distribution of campaign materials, taking
straw votes and publicizing results.
Initiating a well coordinated "letters to the editor"
drive in rural weekly newspapers in support of the
President, his policies and programs. These would
cover both farm issues and other national and inter-
national affairs and be coordinated from Washington.
Provide manpower for the direct mail campaign to
selected farmers in the state. **Local farm family
volunteers will address and mail material furnished
(along with mailing list) to them from the Agricultural
Division.
Support state and county Re-election Committee chairmen
in canvassing, voter identification drives, and get-
out-the-vote efforts as a part of the overall campaign
team.
*
Chairmen not yet selected in Maryland, New Jersey or Texas.
**. Except in New York.
TAB J
JEWISH VOTERS
A prototype plan for activity within the individual states
where there is a significant Jewish community has been designed
and is available for implementation. The best basic approach for
organizing the Jewish community for the campaign effort is first
to identify the broadest range of leadership within the community.
The format is then to put together an opening event with community
leaders to include as broad a range and as large a group of this
leadership as possible. The leading Jewish layman in the country,
Max Fisher of Detroit, is usually available as a speaker of this
group, together with someone like Leonard Garment of the White
House Staff. Issues both in terms of Jewish and non-Jewish areas
are presented. From this meeting, a consensus of support and the
impetus of future activity emerges SO that implementation for
campaign activity itself can immediately begin.
From this group of community leaders, the political committee
will be formed. The structure of the committee will include a
chairman chosen by the committee-at-large, and subcommittees
responsible for the following functional areas: speakers bureau
recruitment of volunteers, media, endorsements, and direct mail/
brochure distribution. The Chairman will designate a Chief of
Staff to control the day to day operations of the subcommittees
and the heads for each of these subcommittees. The subcommittees
will be staffed from the membership of the general committee on
the basis of the respective talents and demonstrated interests
of those individuals.
Activity in the individual key states is not organized functionally
on a state level, but on an individual community level; hence, there
is not a Pennsylvania State Jewish Chairman, rather, there is a
Philadelphia, Pittsburgh, as well as Harrisburg, etc. Jewish Chair-
man. Therefore, instead of having a state committee set up, the
activity is structured in the individual Jewish communities.
California: The major operation in California is in Los Angeles
under the chairmanship of Albert Spiegel who is currently the Presi-
dent of the Los Angeles Jewish Federation, the largest and most
important Jewish community in Southern California.
In Northern California, the main focus is on San Francisco and
Oakland under the cahirmanship of Harold Dobbs and Louis Milenbach
respectively.
Illinois: Since 90% of the Jewish population in Illinois is in
Chicago that is the major focal point.
who is chmn
- 2 -
Pennsylvania: Philadelphia is the only major city in the country
with a strong Jewish-Republican involvement and the program is
expected to go well. An organization is also being set up in
Pittsburgh. Over 80% of the Jewish population is centered in
Philadelphia and Pittsburgh but a limited amount of activity
is also planned in the areas of Wilkes-Barre/Scranton and
Harrisburg.
Maryland: The largest Jewish population in Maryland is centered
in Baltimore and Baltimore County and organization will be
centered there. There will also be activity in the Montgomery
County (Silver Spring-Bethesda) area.
New Jersey: The bulk of the Jewish population is in Essex County.
In New Jersey, the Jewish community is heavily suburban and
individually dispersed SO that operations here will be more diffi-
cult.
Connecticut: The largest part of the Jewish community here is
centered in Hartford. There has also been some discussion of
bringing in other communities such as Bridgeport, Stamford, etc.
New York: Of the 2,400,000 Jews in the state, 1,700,000 live in
New York City and most efforts will be concentrated in this area.
The situation for the suburban and up-state areas will be more
difficult.
Ohio: Activities are projected to take place in Cleveland,
Columbus, Dayton, Toledo, Akron and Youngstown.
Texas: Activity will be concentrated in Dallas and Houston,
since the Jewish population in Texas is centered basically in
these cities.
Michigan: 90% of the Jewish population is concentrated in Detroit.
Given the strength of Max Fisher in this city, there should be little
trouble in being effective in this community.
TAB K
OLDER AMERICANS
Older Americans Division will provide demographic information, access to
U.S. Government material to the extent legally possible, printed and
other promotional materials developed both at 1701 and the RNC, access
to appropriate elderly spokesmen; access to the President and First
Family where appropriate; copies of the HEW film; access to and strong
support from Older Americans Division field staff in carrying out
assigned projects and dissemination of prepared materials.
The State Older Americans Chairman will be given six specific respon-
sibilities in addition to those assigned him by the Nixon State Chair-
man:
1. Recruitment of volunteers for the State Nixon organization.
2. The identification and subsequent political organization in every
nursing home, senior center, nutrition project, elderly housing
project, etc, within his state.
3. The organization and conduct of Older Americans Forums within
each key county and other major political subdivisions (see
description below).
4. The organization of door to door canvassing teams where required
by the State Telephone/Direct Mail operations, and requested by
the State or County Nixon Chairman.
5. Establishment and maintenance of contact with the key individuals
in the local chapters of the National and State elderly member-
ship organizations.
6. To make adequate provisions for Election Day activities to
ensure that the older voters get to the polls.
Of course, these activities, as well as all others, will be undertaken in
close cooperation with the State Nixon Chairman.
TAB L
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
July 31, 1972
FROM:
ALEX ARMENDARIZ
SUBJECT:
SPANISH-SPEAKING ACTIVITIES IN THE KEY STATES
1. California-It will be the prime target, consuming about 35% of our
efforts. These efforts will be concentrated in Southern California,
the Bay Area, and the Sacramento Valley. Activities will include
media advertising, direct mail, house-to-house canvassing, storefront
operations, Presidential and surrogate appearances, a volunteer
drive with a goal of 8,000 by Labor Day, a support for the President
petition with a goal of 350,000 signatures, endorsements, and
Election Day activities. A comprehensive survey of the Los Angeles
Spanish-Speaking community is providing guidelines for these
activities.
2. Illinois-Efforts will be concentrated around Chicago. Activities
will include media advertising, direct mail, house-to-house canvass-
ing, Presidential and surrogate appearances, a volunteer drive with
a goal of 2,000 by Labor Day, a support-for-the-President petition
with a goal of 250,000 signatures, endorsements, and Election Day
activities. A comprehensive survey of the Chicago Spanish-speaking
community is providing guidelines for these activities.
3. New Jersey-Efforts will center around the New York suburbs in the
northeastern part of the state. Activities will include Presidential
and surrogate appearances, a volunteer drive with a goal of 1,000
by Labor Day, a support for the President petition with a goal of
20,000 signatures, endorsements, and Election Day activities.
New York media activities will reach these voters.
4. New York-Efforts will be concentrated in New York City. Activities
will include media advertising, direct mail, house-to-house
canvassing, Presidential and surrogate appearances, a volunteer drive
with a goal of 3,000 by Labor Day, a support for the President
petition with a goal of 150,000 signatures, endorsements, and Election
Day activities. A comprehensive survey of the New York City Spanish
speaking community is providing the guidelines for these activities.
5. Pennsylvania-Efforts will be concentrated in Philadelphia. Activities
may include surrogate appearances, a volunteer drive with a goal
of 1,000 by Labor Day, a support for the President petition with a
goal of 10,000 signatures, and Election Day activities.
Page 2
6. Texas-It will be one of our major targets, consuming about 25% of
our efforts, which will be centered around the central and
southern parts of the state. Activities will include media
advertising, direct mail, house-to-house canvassing, storefront
operations, Presidential and surrogate appearances, a volunteer
drive with a goal of 6,000 by Labor Day, a support for the
President petition with a goal of 250,000 signatures, endorsements,
and Election Day activities. A comprehensive survey of the San Antonio
Spanish-speaking community is providing guidelines for these
activities.
7. Connecticut-Efforts will be concentrated around Hartford and
Bridgeport. Activities may include surrogate appearances, a
volunteer drive with a goal of 500 by Labor Day, a support for the
President petition with a goal of 10,000 signatures, endorsements,
and Election Day activities. New York media activities will reach
these voters.
8. Michigan-(Detroit)
Some Efforts will be made
9. Ohio-(Cleveland)
to reach voters in these
10. Maryland- (Washington suburbs, Baltimore)
three states through a
volunteer drive, support-of-
the-President petition, and
campaign material.
Tab M
August 3, 1972
FOR
THE
PRESIDENT
CONP IDENTIAL
FROM: KEN RIETZ KR.
SUBJECT: Young Voters Camnaign
In May of 1971, Senator Brock submitted an initial proposal
for capturing the youth vote. That plan was accepted by Mr.
Mitchell and Dut into operation through the Young Voters for
the President (YVP) organization created July 1, 1971.
Early research among young people showed that while the Pres-
ident's policies vere popular among young people and there had
been a continual shift in sentiment toward the President from
1968-1971, there was substantial media-created peer group pres-
sure among Y young people which prevented them from publicly sup-
porting the President. It had become an "in" thing to be pub-
licly against the President among the young even though they
agreed with his policies.
It was at this peer group pressure that the Young Voters cam-
paign was ained.
The YVP campaign plan called for involving 500,000 under 30
age people. These young volunteers were to be used for the
real campaign work - voter registration drives, door-to-door
1701 R. regive. in Avenue, N.W., Washington, D.C. 20006 (202) 333-4570
-2-
canvasses, telephone surveys, etc. Emphasis was to be placed
on public involvement which forced the media to report initially
that all young people were not against the President and in the
final stages that the majority of young people were for the Pres-
ident. It was felt that only through this public exposure of
young poople for the President would a majority of young Americans
ever become comfortable in voting for the President.
The campaign was broken into six stages:
1) The July to November period was the planning stage. During
this period the final plan was drawn, initial staff hired, mate-
rials outlined, and first states organized.
2) The November to March period was the initial organization
building stage and testing phase. During this period YVP orga-
nizations were built in the primary states and tested. Mock
elections were emphasized and initial publicity generated.
3) The March to the Democratic National Convention period was
the final organization building stage. During this stage we
were to complete the national organization and concentrate on
door-to-door voter registration drives. We would try to publicly
identify the YVP campaign while not putting a. major emphasis on
publicity.
4) The period from the Democratic convention through the
Republican convention was to be our major publicity period.
During this time we would identify the YVP structure, publicize
the number of young people involved, have a major national youth
event (August 12, Young Voters for the President registration
day) and compare the kind of young people involved with our cam-
paign with those of the opponent. The highlight of this period
will be the special youth activity at the Republican National
Convention where 3,000 young people pay their own way to the
convention to work for the President's renomination.
5) The period from the GOP convention to October 15 is the
special event phase. During this period we will have 20 special
youth events in the key youth states. These will vary from a
country music voter registration rally in Anaheim stadium to a
street dance in suburban Detroit All of these will be major
-3-
with 10,000-30,000 young people and top name entertainment.
The emphasis here will be on publicizing millions of young
people for the President.
6) The October 15 to election day period is when the young
volunteers 80 to work full-time for the local state organi-
zations on get out the vote efforts. Hopefully, they will
form the real core of each state's volunteer organization.
To run this national youth organization (37 states now or-
ganized) we have a staff of 100 full-time people (50% paid).
The country is broken down into seven regions - Northwest,
Northeast, Border States, Southwest, Southeast, Farm States,
Midwest, and California - and full-time field directors
(except for Farm) are hired in each region. We have a girl
in the Northeast and a Black in the Midwest. These regional
directors supervise. the activities in the states. The major
states have full-time YVP directors.
Although the emphasis is on state and local organizations,
recruiting and conducting voter registration drives, four
programs are operated nationally:
1) A speakers program to supply speakers for youth groups.
This includes Congressmen, Senators, Governors, and state
legislators. It also includes young people we recruit, train,
and supply materials. Today WC have over 1,000 of these young
people speaking nationwide.
2) A college program to organize colleges on a precinct basis.
All students will be canvassed in September and selected mock
elections held. Targeted registration drives and direct mail
programs to freshmen are being set up.
3) A Nixonette program to involve young women. They not only
serve as hostesses and receptionists but also work in registra-
tion drives and voter canvasses.
4) A convention program to involve 3,000 young people in the
convention. These young people are paying their own way and
will work as secretaries, receptionists, ushers, aids to dele-
gations, press assistants, etc.
-4-
Highlights of the YVP program thus far have been:
- Building the largest youth organization in the history
of the New Hompshire primary. We had over 1,000 young
people involved the last 5 days.
-- Winning 104 (90%) mock elections.
- Receiving the endorsement of 150 college and university
student body leaders.
- Recruiting 125,000 volunteers.
- Receiving substantial national publicity about youth
support for the President.
The Gallup poll published last week supports our centention
over the past year that no democrat can lay claim to the
youth vote. Following is a chart which projects the total
vote today based on the Gallup survey. It shows clearly
that McGovern loses the election among unregistered voters
and that an effort should be aimed at registering these
people. We also believe the college registration figure to
be substantially inflated since most college students will
not admit to being unregistered.
-5-
Youth Vote (18-24) Based on Gallup Poll
Nixon
Votes
McGovern
Votes
(millions)
(millions)
Total
43%
50%
67% of college students
(4.7 million) registered
32%
1.5
64%
3.0
33% of college students
(2.3 million) not registered
42%
.9
56%
1.3
47% of non-college youth
(8.5 million) registered
48%
4.1
51%
4.3
53% of non-college youth
(9.5 million) not registered
48%
4.6
39%
3.7
Total vote of registered voters
5.5
7.3
Total vote of unregistered voters
5.5
5.0
Total vote if all-young people
registered
11.0
12.3
Total vote if 70% register
7.6
8.0
Youth vote (18-30) based on Gallup Poll
Nixon
47%
McCovern
49%
The shift in youth support has been toward the President during the
past three years. It is our feeling that the shift continued through
the Democratic primaries despite the McCovern campaign for young
voters and will continue during the next three months bringing the
President to at least a 50-50 share in the total youth population
and probably a slight cdge among young people registered.
-6--
To emphasize the shift toward the President, the large
number of our young volunteers and general support among
young people for the President, during the next two weeks
we will:
A) Hold national Young Voters for the President regis-
tration day on August 12. The emphasis will be on media
coverage of the thousands of volunteers.
B) Feature articles in national news magazines about the
125,000 youth volunteers, youth voter registration drives
and the special convention program.
C) Press conferences in the states with young people
going to the convention.
D) National feature erticles ();) 6-10 of the young people
who have earned their own money to be able to so to the
convention.
E) Special youth testimony at the platform hearings.
F) Convention press activities including:
1) All young people photographed on arrival and
photos sent to hometown newspapers.
2) Film clips of young people from major media centers
mailed to hometown TV stations.
3) Radio activities transmitted to radio outlets in
the major media areas.
4) Young people available to the press for individual
interviews.
5)
Press conference to announce:
- Young Voters national chairman. We are looking for
a woman 18-25.
Pam Powell
-- Student leaders for the President. Tie will have 300
with 50 in Miami.
- Vocational education leaders for the President.
- Young labor leaders for the President.
Strong
This is the first of five articles by
Samuel Lubell, a public opinion
researcher whose methods of sur-
veying key districts carefully
selected areas has yielded re-
By SAMUEL LUBELL
markably accurate predictions
On the eve of the Republi-
and analyses of election patterns
gives the South Dakota sena-
and returns since 1952.
can National convention in
tor a fighting chance in No-
Miami, Richard Nixon seems
well on his way to re-election
vember are the fierce pas-
with good prospects of carry-
sions and disgusts that divide
would visit Red China was
ance by easing draft calls, and
ing states like New York and
SQ many voters.
shrugged off.
selling feed grains to the So-
Pennsylvania.
In city after city-Ney York,
One typical comment given
me was, "He should go there
viets, racial actions and in-
In 39 carefully selected elec-
Los Angeles, Denver, Buffalo,
tion precincts across the coun-
Rochester, Indianapolis, De-
and stay there." Not until he
actions, wage-price controls
try, every fourth person in-
troit-one finds people de-
instituted the wage - price
and scattered tax subsidies
nouncing both Nixon and Mc-
freeze did the voters tune him
terview who voted for Hubert
through the economy - no
Humphrey in 1968 now talks
Govern
back in.
aspect of American life has
The same voter who will ex-
How the mood of the elec-
been untouched.
of shifting to Nixon.
plode against McGovern as
torate was altered with such
Third, during this year of
The President is also at-
"a gutless coward" or "a de-
blitzkrieg speed in a single
total psychological war. sev-
tracting the bulk of George
featist who'd sell out to the
year remains the great untold
eral critical battles of opinion
Wallace's 1968 vote in the
communists" will go on to
story of the 1972 election.
were fought out, pitting Ameri-
South, and two of every three
attack Nixon as "a tool of big
The effects of that year of
cans against Americans, and
1968 Wallace supporters in
business", or complain,
decision will dominate the re-
bringing dramatic changes.
non-Southern States-a heav-
"Nixon froze my wages. but
mainder of the campaign and
A year ago the national
ier shift to Nixon than pre-
let prices go up" and "He's
shape much of the future of
mood was dominated by two
vailed last April before the
letting these companies send
our country after the voting
desires-to "pull out of Viet-
mining of North Vietnam's
too much work overseas.
is over.
nam" and "get to work on
harbors.
McGovern may also be
Between the summers of
our own domestic problems."
(The Star-News Survey re-
helped by a "tell me more"
1971 and 1972, there were
Even avowed hawks declared,
cently reported finding in the
curiosity that still prevails,
three happenings:
"if we're not going to win,
Washington suburbs a Demo-
"I'd like to vote Democratic
First, the whole election was
let's come home."
cratic defection rate similar
but what could someone from
turned into a gigantic psy-
In recent weeks, though, the
to the national trend reported
South Dakota know about our
chological contest — more ac-
public temper has been swing-
here by Lubell.)
problems?"
curately a psychological war
ing against quick withdrawal
On the hopeful side for
But the difficulties McGov-
-with the voters themselves
from South Vietnam. The
George McGovern, his one
ern has to overcome run deep-
serving as the terrain of bat-
dominant urge now is to
real surge of support comes
er than his own controversial
tle, rigged for emotional booby
"bomb North Vietnam until
from young first voters, who
views or personality. The real
traps and economic ambushes.
they come around." In fact,
back him by a three to two
key to the elections, in fact,
Second, in the course of
my interviews indicate that
margin in the election pre-
lies in one astonishing yet al-
waging his end of this psyche
Nixon has won public support
cincts sampled. These pre-
most forgotten fact.
war, Richard Nixon transform-
for staying on in Indochina
cincts range widely in voters
ed the presidential election
after the election, despite any
makeup, from worker neigh-
And Stay There'
process, probably for good.
end-of-the-war Senate vote,
borhoods to well-to-do Repub-
Exactly a year ago Nixon
and until a settlement "with
lican suburbs.
seemed certain to be defeated.
Nothing Untouched
honor" can be forced.
Many youths are breaking
Even among Republicans,
Specifically, he organized
Slack In Jobs
from the voting of strongly
the comments voiced most fre-
and pushed through what can
Republican parents. Always
quently about him then were.
be described best as our first
During the past year as well,
the protest runs "Nixon prom-
"He's too slow" and "He takes
total election-total in the pre-
unemployment, supposedly the
ised to end the war but
too long." In some precincts
cise sense that virtually noth-
strongest of all Democratic
didn't" or "He takes troops
a third of the Republicans in-
ing was overlooked that might
political guns, has misfired
out of Vietnam and sneaks
terviewed were ready to vote
change or sway voter feeling.
and become a Nixon political
them around the corner to
against him. So turned off
Other Presidents - notably
asset.
Thailand."
were most voters that even
Franklin Roosevelt - employ-
Thoughts that the war may
The youth vote by itself will
his announcement that he
ed every power at their com-
be ending are intensifying
not elect McGovern. What
mand to gain re-election, but
arguments that the economy
the process has never been
needs a war to prosper. Some
carried through with such skill
echo the protest of a school
and totality as under Nixon.
janitor in York, Pa., "Why
From reducing war resist-
hasn't the President made any
preparations for the jobs we'll
need when the war ends?"
Along with such grumbling,
support is rising to "step up
defense spending" as a means
of taking up the slack in jobs.
Among workers in defense-
sensitive areas, who feel
threatened by defense budget
cuts, quite heavy voting shifts
to Nixon are taking place.
The new Defense budget
could provide much the same
political yield for Nixon as
WPA did for Franklin Roose-
velt in his 1936 landslide.
The pressures for increased
defense spending seem also
to be intensifying voter de-
mands to "cut back how wel-
fare is dished out" and "make
them work and not depend on
the middle class."
These heavier assaults on
welfare could be particularly
damaging to McGovern. A
number of voters have been
arguing, "McGovern wants to
cut defense just to have more
money to blow on welfare."
For McGovern to hold to his
$1,000 income distribution plan
seems like planting a flag on
quicksand.
Reviewing this whole event-
ful year, one conclusion stands
out: By now no campaign is-
sue stands alone. All have be-
come packaged together into
totalities of voters' emotions.
Some voters remain torn by
the pull of conflicting feelings
on different issues.
But my interviews indicate
that a majority of the elector-
ate may be linking the same
feeling-about sticking it out
in Indochina, expanding de-
fense, cutting welfare, ending
school busing-into one whole,
which could become the basis
for a lasting coalition of Re-
publican power.
Can McGovern's campaign-
ing break apart these link-
ages? To answer that let us
examine the more critical bat-
tles of voter opinion still being
fought, beginning with the war
and why "getting out of Viet-
nam" has become a phrase
that means nothing and any-
thing to everyone.
THE STAR August 14, 1972
VOTERS AND JOBS
Self-Interest First
This is the second of five arti-
cles by Samuel Lubell, a public
opinion researcher whose methods
of surveying key districts in care-
fully selected areas has yielded re-
markably accurate predictions and
analysis of election patterns and
returns since 1925.
My father's a tool and die-
By SAMUEL LUBELL
maker and he's been out of
Special to The Star-News
work for a year. The auto
"It's a hell of a thing to say
ance. "Restructure the na-
companies aren't changing
but our economy needs a
tion's economy" may roll on
"We've had our layoffs over
parts. Who knows when my fa-
war. Defense spending should
one's tongue. In real life the
at the defense depot," he went
ther will be called back? We
be increased to make more
effort becomes an agonizing
on. "They're about over with
need that defense spending for
jobs for people.'
psychological ordeal.
now. McGovern would start
jobs."
That comment, voiced by a
But the election could ac-
them up again."
On the same street, the
utilities worker in Fredericks-
tually strengthen our depend-
A similar reaction was
wife of a 25-year-old unem-
burg. Va., points to one of the
ence on defense jobs.
voiced by a Navy wife in
ployed diemaker complained,
more striking psychological
McGovern starts under the
Fredericksburg, who also was
My husband's only worked a
changes in the thinking of
added disadvantage that the
shifting to Nixon. She worked
month this year. People tell
Nixon administration is prov-
many voters over the past
as a secretary at Ft. Belvoir;
me you have to have a war
ing far more adept at manipu-
her husband did research on
year.
or there wouldn't be jobs for
lating the nation's sense of
ocean currents for the Navy:
Last summer, when Nixon
anybody. Still, there must be
self-interest.
"There have been several
some other work. It's not that
seemed a sure loser, this utili-
ties worker was an angry
With ironic timing, Mc-
RIFs (reduction in force) in
we need war, but what would
Govern is pressing for defense
the past year," she reoalled.
presidential critic. He wanted
people do if there was no
reductions just when the De-
"And we still have our fingers
war?"
to "cut defense and all foreign
aid" to "spend the money over
fense Department, its cut-
crossed. I don't trust McGov-
So deeply torn are some
here." Currently he favors
backs ended, is pumping three
ern. He says he'll pull out of
normally Democratic work-
Nixon's re-election and, along
to four billions more a year in
Vietnam in 30 days. I don't
ers in conflict that they talk
with other voters across the
new contracts to communities
think he can do it.
of not voting. A 29-year-old
and companies still suffering
"His tax proposals will cut
country, is eager to expand
Ford worker said, "I don't
defense spending into the
from the withdrawal symp-
out our jobs."
want Nixon but McGovern
equivalent of a Works Pro-
tems of previous defense ad-
'War Creates Jobs'
doesn't turn me on."
gress Administration (WPA)
diction.
Still this argument over
that would make jobs.
To many voters, McGovern
In contrast Nixon has been
whether more defense spend-
Up to now the political bat-
seems to be resurrecting fears
passing out reassuring con-
ing is needed to make work
tling over the defense budget
of a new unemployment while
tracts, Last April a Goodyear
is not entirely one-sided.
Nixon appears as a maker or
worker in Akron, Ohio com-
Fair numbers of Republicans
has been pictured primarily in
terms of the drastic cuts pro-
protector of jobs.
plained, "I don't get overtime
share the indignation of an
A 50-year-old ordnance me-
anymore. We have men on
engineer's wife in Kenosha,
posed by Sen. George S. Mc-
chanic at Indian Head, Md.,
layoff. When people retire
Govern. But my interviews in
Wis., who declared. "If this
17 states suggest that the
talked proudly of how "I
they don't replace them."
country didn't have a war
statistics themselves are not
worked on those guns that are
Reinterviewed in August he
the economy would fall apart.
sitting on our ship 42 miles
reported, "we won a prime
Why can't we do like the gov-
too important.
from Hanoi.
government contract. If we
ernment did in the depres-
What is at stake is a deeper,
hadn't received it, 600 sal-
more agonizing issue - is it
"I had no use for Nixon
sion? Provide jobs to build
aried employes would have
possible to vote out of office a
when they were going to close
dams and piers? My father
been laid off."
us down a year ago. We lost a
planted trees."
military-industrial complex
In every community sam-
The hunger for more work
that provides more than six
hundred people who weren't
pled the argument rages. "Do
opportunity. shows up in
million jobs and spends more
replaced.
we need a war to prosper?"
repeated demands to "bring
than $80 billion a year?
"Now it looks like they'll
Often one finds McGovern
back WPA and "make 100S
That question is not raised
keep us open," he continued.
supporters who oppose de-
like Roosevelt did with the
with any sinister undertone.
"We got five new contracts to
fense cuts. Typical comments
CCC."
Americans have always
build guns for Vietnam.
are: "War creates lots of
Partly this is tied to a desire
been encouraged to use their
They're hiring 800 more men."
jobs" or "Once we get out of
to "get people off welfare.'
vote to protect and advance
their self-interest. Usually in-
In York, Pa., a Navy pur-
Vietnam, unemployment will
But it also reflects the fact
dividuals take for granted that
chasing clerk was voting Re-
be worse."
that in communities which
publican for the first time in
their own personal interest co-
In Warren, Mich., a 19-year-
have lost defense contracts
his life. He explained, "Mc-
old auto worker remarked,
incides with the best interests
workers complain of losing
Govern will knock out the de-
"I'd cut back defense a
factories to the South or to
of the country.
In a total election, though,
fense picture and that means
little.
foreign countries. A machin-
this means that anything that
jobs. He says he intends to
His wife interrupted, "keep
ist's wife in Philadelphia ex-
already exists becomes a force
find some other way to have
it where it is. If we cut back
pressed a typical protest when
work for people but I don't
that fights for its own continu-
people will lose their jobs.
she said, "We're having lay-
think he'll be able to do it."
offs because they're sending
our work to Japan."
Withdrawal symptoms can
be remarkably persistent. In
one Rochester, N.Y., precinct,
for example, a fourth of the
voters interviewed had been
hurt in some way when Gener-
al Dynamics closed out the
F-111 airplane. Nearly all of
those who had been hurt were
opposed to a reduction in de-
fense spending.
A total election splashes all
issues one upon another.
The strongest resentments to
arguments that the economy
needs a war are voiced by
families with draft-aged sons.
"I don't see why our young
people have to go and die just
to keep the economy going."
A fireman's wife in Roches-
ter, N.Y., started the inter-
view by saying, "we must
stick with the President on
the war. But I don't think we
can bomb those people into
submission. I have a brother
who is 16. How long will the
war go on?
"My parents are Republi-
cans," she continued. "Mother
argues with father, 'Dump Nix-
on and get this war ended.'
But when I tell this to my
husband he says if we pulled
out now the unemployment
would be terrible."
NEXT: Why getting out of
the war means nothing to
everybody.
WHAT THE PUBLIC IS SAYING
8/15
Pullout Fading as Issue
This is the third of five articles by Samuel Lubell, a public opinion
researcher whose methods of surveying key districts in caefully selected
areas have yielded remarkably accurate predictions and analyses of
election patterns and returns since 1952.
Often this war cleavage in-
volves basic differences in life
By SAMUEL LUBELL
in the Union Turnpike section
Special to The Star-News
of Queens, N.Y. A sanitation
Of all the psychological vic-
worker's wife explained, "I'm
tories scored by Richard Nix-
my. A conciliatory election-
a good Catholic. We have to
on this year, none has been
eve settlement might be re-
stop communism. We can't let
more far-reaching than his
sented as a cynical sellout.
up. Bomb them until they give
gaining a free hand to resist
An FBI agen in the Chev-
in."
pressures for quick withdraw-
erly suburb and a security
Her husband shook his head.
al from Vietnam.
guard at the Bethlehem ship-
"They'll never give in. We'll
Congress may continue to
yards at Baltimore expressed
have to compromise."
debate and even pass resolu-
My interviews show that it
this thought:
Two of their sons were free
tions demanding withdrawal
was the President's Haiphong
"I don't think Nixon would
of the draft but the youngest
by some date. In living rooms
action, and the Russian inac-
across the nation families with
go that low and political."
one, now 17, worried them be-
tion, that started the big swing
of Democrats and northern
Second, more significant, is
cause "he has such free
young sons will continue to
Wallaceites to Nixon.
what may happen if, despite
ideas."
argue intensely over "how can
we get out?"
"He stood up to Russia and
all the bombing, the North Vi-
As long as North Vietnam
Still, if I read correctly my
that took guts" was the gener-
etnamese simply refuse to
holds, both Republican and
interviews of recent months,
al reaction. The rankling sense
yield.
Democratic families will con-
the public in the main is ready
of a humiliating defeat was
This is the great intangible
tinue to be agitated by fears
to:
replaced by pride of vindica-
that troubles much of the
that "this war will get our
Chalk off expectations that
tion in what many voters, par-
country. Today, many who
sons."
we will be out by election time.
ticularly the George Wallace
support Nixon's tough policy
do so with misgivings. Some
Still my own net judgment is
Continue to "bomb them
supporters, had contended for
that no dramatic anti-Nixon
years - fight it like a war, go
complain "we'll be pouring
into giving up."
reversal of the current war
in with everything.
billions into Vietnam when we
Stay in Vietnam past the
mood is likely That conclusion
Since then the dominant
should be feeding our own, or
election to give Nixon time for
reflects the response given to
mood has been one of "Show
that "We shouldn't be bomb-
a settlement which many vot-
the question, "What does pull-
ers say openly will "save
them whos boss," and "Don't
ing dikes and killing civil-
ians."
ing out of the war mean to
face."
let up until we bring them to
you?"
their knees."
But the keenest anxieties are
The war issue may still
Many of the impassioned at-
voiced by parents who fear
"Stay in Thailand'
boomerang before November.
It is more likely, though, that
tacks on Sen. George Mc-
that the war may be length-
A Kenosha bartender re-
the mining of North Vietnam's
Govern reflect the anger that
ened - or even that we may
plied, "it means pull out peri-
"he wants to back down when
harbors will have settled the
be forced back in - so it
od."
election and marked the birth
we have them on the run" or
would entrap their young sons.
"he'd pull out just when we're
Other persons who start by
of what may become known as
In almost every precinct
winning."
replying, "we have to get out
the Nixon coalition.
sampled the same familiar ar-
Much of the pro-Nixon senti-
altogether," go on to add
gument goes on. "My husband
Ironically, Nixon's psycho-
"buts" "leave an air force
ment is anything but hawkish.
calls me a quitter,' said one
logical triumph was precipitat-
His supporters say he inherit-
have a base nearby SO we
ed by North Vietnam's Easter
mother in Rock Island, Ill.,
ed the war, or he's doing a
can hold things under control
"but I don't see why we can't
offensive, particularly its ear-
good job getting the troops
ly successes. In my interview-
bring everybody home. I have
out, or "No one could do bet-
"Until the prisoners are re-
three boys, and with what
ing at the time I was struck by
ter."
leased-keep our Navy there
how many persons reacted to
women's lib is saying about
His Vietnam policy is also
stay in Thailand."
the headlines of defeat by ex-
equal rights my girls will have
gaining favor because of
Perhaps these inhibitions
ploding in profanity and re-
to go too."
spreading fears that "pulling
against complete withdrawal
marks like, "Don't crawl out
out everything will bust the
Basic Differences
are leftover effects of the psy-
on our bellies. or, "We can't
economy."
chological war over Vietnam
run like a whipped dog."
In West York, Pa., a grind-
Will this pro-Nixon tide be
that has raged in this country
A Denver housewife urged:
er's wife, always Republican
reversed before the election?
since at least 1964.
"Ask for volunteers to go over
until now, said, "I'm becom-
Two factors are worth not-
I have interviewed about the
and invade North Vietnam.
ing more and more concerned
ing.
war through all those years
Level the place and pull out."
about the war. Our oldest son
First, much of Nixon's cur-
but never have found so much
High praise of Harry Tru-
is 17 and we have four more
rent war support reflects a de-
confusion about what "getting
man began to pepper my
coming up. The South Viet-
mand for a military victory
out" means as today. The
notes. What people liked, it
namese are relying on us too
and even to destroy the ene-
phrase no longer has any clear
turned out, was that "he had
much and not trying hard
meaning. Its use should be
the courage to drop the big
enough on their own. Mc-
dropped if we are to stop fool-
bomb on those orientials."
Govern's war stand is his one
ing each other.
good issue."
TOMORROW: What every-
one should know about psych
war.
WHAI IHE PUBLIC IS SAYING
THE STAR - August 16. 1972
Voters Sense
This is the fourth of five arti-
cles by Samuel Lubell, a public
opinion researcher whose methods
of surveying key districts in care-
Choice a Basic One
rully selected areas have yielded re-
markably accurate predictions and
analysis of election patterns and
returns since 1952.
By SAMUEL LUBELL
Special to The Star-News
a mistake to ever get in it."
Political writers like to say
While interviewing across
President Nixon's mining of
that "the American people
the country this year, I often
Haiphong Harbor in May
vote against, not for, candi-
felt that I was being forced to
gained him the sweeping voter
dates." In this year's election,
support he needed to exercise
Americans are voting against
become a new kind of war
a free hand in Indochina until
other Americans,
correspondent, trying to make
sense of an election that has
after the election, my inter-
What are they fighting
become a gigantic psychologi-
views indicate.
about? Jobs for one thing-
cal war for the nation's voters.
Millions of Americans are
who is to make them and who
Repeatedly, I scribbled into
still fighting to dislodge the
is to get them? How are taxes
my notebook this message:
Vietnam fish hook from their
to be paid-or, more accurate-
"Write what psych-war really
craws. But many of the new
ly, to be evaded?
means, not as seen by politi-
Nixon supporters, while talk-
cians in Washington, but
ing of 'getting out," are really
Here my interviews indicate
which manipulations actually
searching for some way of
two commitments are shaping
change votes."
staying in Indochina indefi-
the battle that divides the vot-
ers:
My over-all conclusion may
nitely, if it can be done with-
out losing American lives.
First, the priorities of Nix-
startle those political experts
and commentators who be-
Some justifications offered
on's uneven economic recov-
lieve that elections are settled
for keeping an American base
ery which strengthened the
in Indochina are amusing. A
job-making powers of both
by inspiring speeches, great
debates or image-making
stationery store owner in New
business and the military-
York city explained, "Look
industrial complex.
tricks.
Neither words nor theatri-
how close Vietnam is to Ha-
Second, the acceptance by
cals are too important. What
waii." Asked how close Viet-
both political parties of contin-
does have a decisive impact IS
nam was, he conceded, "I've
ued inflation on some scale for
the power to commit the coun-
never looked at the map."
years to come.
trv's future
Ratify or Reject
Scramble for Himself
These commitments take
To retain the presidency,
varied forms. Sometimes the
Nixon has taken a succession
How does one report the po-
of actions which have already
litical effects of a general ex-
fish hook of commitment be-
restructured economic and po-
pectation that one's earnings
comes lodged in a nation's
litical power in the country.
and savings will continue to
throat, voter opinion will
lose real value by several per-
thrash about furiously, like a
Any campaign the Republi-
powerful but helpless sailfish.
cans wage will be like the tip
centage points each year?
of an iceberg compared to the
Sometimes I have pictured
Vietnam Fish Hook
This, of course, is the story
largest aspect which repre-
continued inflation as a siege
sents the future of America,
or blockade, sometimes as
of the Vietnam war. By send-
both at home and abroad.
having lost air control over
ing bombers over North Viet-
nam in 1965, Lyndon Johnson
The voters sense this fact,
one's own country, exposing
committed the United States
that they really are being
the people to constant bom-
asked to ratify cr reject these
bardment from every side, un-
to a vast escalation of a war
changes which, I believe, ex-
able to tell whether the bombs
that has thrashed on for more
than seven years, even though
plains the special intensity of
come from friends or enemies.
most Americans say, "It was
voter feeling that now pre-
vails.
Tensions Are Tightening
This has become a nearly
universal complaint, of work-
ing for different departments
ment was reached. Pro Nixon
Whichever it is, siege or
complaining that other city
voters, in fact, now oppose
fragmentation bombs, the ef-
workers have better benefits.
any defense cuts by 2 to 1;
Factory workers point to the
the McGovern voters inter-
fect is much the same: To
drive everyone to scramble for
preferences government work-
viewed so far divide evenly.
himself. avoiding hurt as best
ers enjoy and vice-versa.
Nixon's higher military com-
as he can while trying to push
My interviews suggest a
mitments, along with continu-
off the cost onto someone else.
great desire in the country for
ed inflation. tighten the noose
Even enthusiastic support-
equality in pension and hospi-
on meeting budgeted costs
ers of the war don't seem to
talization.
without tax increases.
think they should pay their
In Bancroft, Iowa, a post of-
This also means that the
share of its cost.
fice clerk complained, "They
public's tax-cutting emotions
This past year has brought
reduced the retirement age to
are being forced into a narrow
an impressive surge in the
cut down on their employes.
pass, with insurmountable
anxieties being voiced about
But then you find your pension
hills on each side, and which
retirement plans. No one's
is reduced. They want me to
brings them out with one visi-
home seems to have enough
get out, but I have a
ble target against which to ex-
shelter against the rain of
15-year-old son to put through
pend their wrath - the cost of
bombs from the inflationary
college."
welfare.
skies.
How these economic ten-
For many people, "welfare"
The wife of a 43-year-old
machinist at the Rock Island,
sions are tightening can be
is another side of the anti-
seen in the responses to the
busing issue.
question: "What government
McGovern's $1,000 income
III., arsenal complained, "We
spending would you want to
distribution talk is being criti-
get $300 a month on retire-
cut? What would you want to
cized as "a giveaway to people
ment, but by that time $300
increase?"
who won't work."
won't be worth anything."
Before the North Vietnam-
A hostile reaction could also
On a nearby street a fire-
ese offensive, the general run
be expected to the welfare pro-
man employed by the city of
of replies was to urge reduc-
gram that Nixon has proposed,
Rock Island protested, "The
tions in spending on space,
with its provision for a mini-
teachers have a better plan
military and defense. Wallace
mum family income. If Con-
than the firefighters. We get
supporters recorded a differ-
gress were to pass the Presi-
no cost-of-living increases in
ent pattern, preferring to
dent's plan, it could cost him
our retirement."
slash welfare and foreign aid
votes.
first.
Tomorrow: Does McGovern
My last interviews reveal a
have a strategy?
marked surge in demands to
cut off welfare: Pressures to
lower defense spending have
dropped since the mining of
Hanoi's harbors, and the stra-
tegic arms limitations agree-
THE STAR August 17, 1972
Entrenched Ins,
Angry Outs Vie for Vote
always an ultra-conservative
This is the last of five articles by
Samuel Lubell, a public opinion
Republican but my two child-
researcher whose methods of sur-
ren gave me a second educa-
By SAMUEL LUBELL
veying key districts carefully
tion.'
Special to The Star-News
selected areas have yielded re-
Roughly a fourth of the pro-
In summing up the nature
markably accurate predictions
McGovern first voters inter-
and analyses of election patterns
of the unusual contest that
and returns since 1952.
viewed SO far are breaking
lies ahead between Richard
politically with pro-Nixon
Nixon and George McGovern,
parents.
one might draw an artist's
In Lancaster, Pa., one young
sketch captioned "Castles of
couple who had graduated
Power and Plains of Anger.
At present McGovern still
from college this year re-
On the plains, the scene
lacks a strategy for a total
marked, "We've gotten into
would be one of tumultuous
election. Nor will his needs be
SO many fights with our
commotion amid many tents,
met by his much-publicized
parents. They say McGovern
as McGovern and his aides
intention to personalize the
sticks up for the bad guys-
move among the new outpour-
contest into the question-
the radicals and hippies and
ings of the young, blacks, chi-
Whom do you trust, Mc-
pot smokers."
canos and other elements of
Govern or Nixon?
discontent, exhorting them
Some wavering Democrats
'Change Our Priorities'
with visions of a victorious
can be won back to their
"Republicans are trying to
assault upon the castles.
party by anti-Nixon trumpet-
convince people they'd be bet-
Inside the main castle the
ings. But my "psych war"
ter for the country," the wife
scene would be like the quiet
reports on what is changing
went on. "But to us, getting
operation of a medieval board
votes reveals one unusual fea-
out of Vietnam is the best
chairman, with President
ture about this year's presi-
thing for our country."
Nixon nailing down every
dential battle:
In South Philadelphia two
piece of available political
Americans are voting against
first voters, both Italian-
power within reach.
other Americans over how the
Americans, living only a block
Orders would be going out
country's future is being re-
apart, personified many of the
to allied castles to search for
structured.
emotional conflicts dividing
work for registered voters by
In such an election no can-
the nation.
repairing drawbridges and
didate can register any poli-
"They just eliminated a
filling empty moats.
tical identity with the voters
thousand teaching jobs here
Telephone calls would check
that is separate from where
he stands on the conflicts of
in Philadelphia," protested
the progress of arrangements
war, economics and race.
one Villanova senior. "I've
with hitherto hostile baronies
had to apply for a job in the
of labor and castles in the
Special Sensitivity
South still flying Democratic
Virgin Islands."
flags.
The emotional turmoil be-
"We need to change our
If McGovern is to win,
ing generated is particularly
priorities," he urged. "Cut
goodly numbers of castle sup-
strong among those young
military spending and in-
porters must be persuaded to
people who will be casting
crease expenditures for edu-
join his forces, no matter how
their first presidential vote in
cation. We could turn defense
prodigious his youthful levies
November and who currently
workers into social workers."
may prove to be.
are backing McGovern 3 to 2.
His father, also a McGov-
Labels such as "radical" or
ern supporter, is "very sour
Election Overkill
"left-wing" do not describe
on the economy. He had his
own business until he went
But will these castle support-
accurately these youths in-
terviewed in 17 states. While
ers be coaxed over or scared
bankrupt last year."
not SO different from older
But on nearby Emily Street
away?
If they are scared iway,
voters, these youths do share
a 22-year-old mechanical de-
a special sensitivity to two
signer, a Nixon voter, was
the South Dakota senator
needs that dominate their
"better off financially than a
might find that his crusade
lives-to get out of the war,
year ago."
has only entrenched more
deeply the powers and chang-
and to get into peaceful work.
He thought: "We've got to
Often in their voting they
keep on top of defense. You
es he has been fighting.
are carrying with them at
can't just let the Communists
This threat of an election
overkill seems inherent in a
least one parent-usually the
take over, but unless we stay
mother although one 63-year-
there forever they will. Really
power struggle that is being
old investment banker who
we have no choice. We got
fought with such totality as
lives in the Chicago suburb
involved so we have to stay
is this year's election.
of Wheaton confessed, "I was
and patch up the mistake we
made getting in.
Agonizing Ordeal
"My father and four broth-
ers, we're all going for Nix-
on," he added.
One brother was a Team-
"Nixon's kept things quiet
ster. The castle arrangement
or, "He hasn't given in to th
with the Teamsters Union
seems to be working. In
colored like the Democra
seven different cities, every
did."
Teamster interviewed is vot-
ing for Nixon's re-election.
In concluding this serie
Nearly half of the young
two points might be made
McGovernites interviewed SO
First, many voters ai
far are against cutting de-
packaging their feeling
fense spending. Their feelings
about an entire range of i
point to another agonizing
sues - the war and defens
ordeal wracking our society.
spending, welfare and scho
Mainly factory workers and
busing, who is to make th
the sons of Democrats, they
jobs and who is to get them-
are troubled economically.
Being young, they rank low in
into two clashing totalities.
feudal seniority and remain
At present the likely VO
most vulnerable to layoffs
ing division points to the
during a period of spotty re-
emergence of a new Nixo
covery.
Some protest, "The Repub-
coalition, but McGovern sti
licans always put you into
has a fighting chance to r
hock." Others recall, "Last
year people around here had
verse this trend particular
to sell their houses and cars."
if favored by changing event
Jobs or war? Can the criti-
cal distinction be drawn be-
Second, in the course of th
tween the defense spending
fight for the presidency, th
that may provide the jobs
these workers need and the
structure of political eco
war they want ended?
nomic and governmental pov
This same tendency for the
er in this country has a
more economically satisfied
to favor Nixon also is evident
ready been transformed.
among older as well as first
What is not yet clear is ho
voters. Among those who
backed Hubert Humphrey in
far the change has swept-als
1968 and are now for Nixon,
whether the election will
only one in 15 is doing worse
bring a basis for real politica
financially than a year ago.
peace or serve as merely
Of those sticking with Mc-
cease-fire, marking off the po
Govern a third say they are
worse off.
sitions for a continuing battle
Feelings Packaged
Among the 1968 supporters
of George Wallace, Nixon
fares worst with those dis-
satisfied economically. The
big Wallaceite swing to the
Republicans comes from
those who are either satisfied
economically or who say,
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
CONFIDENTIAL
June 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
FRED MALEK 70m
SUBJECT:
Progress Report on Campaign
Activities
As we have discussed, it seems desirable to provide you with monthly
progress reports on my campaign-related activities. Since this is the
first report, it reviews overall progress and accomplishments for the
first several months as well as highlighting activities of the past month.
Particular focus is placed on major problems that we have encountered.
PROGRESS TO DATE
Initial Efforts
My initial efforts at 1701 were concentrated on developing an overall
concept for Citizens and Voting Bloc operations. Briefly, the concept
that I developed established two objectives for a 1701 Citizens group
activity: (1) Developing a national public relations effort aimed at
persuading members of a constituent group to vote for the President;
and (2) Assisting the State Nixon organizations in the establishment of
field organizations comprised of members of the particular constituent
group. A Citizens group organization within a state, in turn, has two
principal purposes: (1) To gain support for the President from the
members of that constituency both from word-of-mouth and the conduct
of special, persuasive programs; and (2) To provide workers for regular
campaign activities (voter identification, registration, get-out-the vote,
etc. ). The concept is developed more fully in the copy of a memorandum
to Mitchell at Tab A. Concurrently with the development of this concept,
I focused on completing the recruiting of Citizens Directors, the develop-
ment of plans and budgets, and the establishment of White House/1701
teamwork.
Recruiting. In the recruiting area, in addition to Directors already on
board when I arrived, I have added the following:
- 2 -
-- Chuck Shearer (Overall Citizens)
-- Dick McAdoo (Special Ballots - Transients)
-- Bill Stover (Physicians)
-- Dan Piliero (Lawyers)
-- Frank Naylor (Veterans)
-- Tony De Falco (Ethnics)
In addition, due to the combined efforts of Chuck Colson and myself,
Don Rodgers was brought on recently to cover the Labor constituency
both for the White House and 1701.
Plans and Budgets. Comprehensive campaign plans for all groups
except. Ethnics and Labor have now been developed, and most of these
have been reviewed and approved by John Mitchell. Budgets have also
been developed and approved for all Citizens groups, as shown at Tab B.
Most of the groups are well into the implementation of their plans. At
this point in time, the Citizens Directors have recruited fieldmen and
other necessary staff, and are concentrating on working with the
political coordinators and the States to develop functioning field organi-
zations. Many of the Citizens group State Chairmen have already been
selected. In a few key States, delay in the selection of the State Nixon
Chairmen has held up final selection of the State Citizens group Chair-
men., In those cases, I have told the Citizens Directors to proceed to
set up tentative organizations, contingent on the final approval of the
State Nixon Chairman, when he is chosen.
Teamwork. The area of fostering teamwork among the Voting Bloc
Directors, the related White House people (Colson's staff, Domestic
Council, Congressional Relations, etc.), and the RNC has been more
difficult.
To minimize unproductive competitive efforts (such as accusatory memo
writing), I have held regular meetings of each constituent group "team",
and tried to discuss problems openly. I feel we are making progress
here, although there will always be some bickering. The meeting at
Camp David (discussed later) was a particularly effective way of get-
ting the individuals to talk out mutual problems.
3 -
I feel for the most part that we now have fairly harmonious and effective
team efforts, although we are hampered by some personnel weaknesses
as will be discussed later. The most effective teams seem to be in
Spanish-Speaking, Older Americans, Veterans, and Agriculture.
Developments in May
Specific highlights of the past month include: (a) Viet Nam response
efforts; (b) Development of guidelines for State Chairmen; (c) Camp
David conference; (d) Campaign control system development; and (e)
Coordination of schedule proposals.
Viet Nam. The work of the Citizens/Voting Bloc groups in generating
a favorable response to the President's Viet Nam initiatives has been
well documented to you in other reports. The Citizens/Voting Bloc
directors and their staffs spent most of their time for a full week
generating telegrams and letters to the President, letters to key
Congressmen, and in organizing events (vigils, petitions, etc.) to
demonstrate support for the President.
While these efforts set regular activities back a bit, the results appear
to have been more than worthwhile. Evidence of regional media cover-
age of the various events continues to come in, even at this late date.
Guidelines. The purpose and content of the various programs offered
at 1701 (Citizens/Voting Bloc groups, telephone, direct mail, etc.)
have never been adequately communicated to the State organizations by
the political division. To alleviate the confusion that exists in the field,
we are developing a set of guidelines describing each of the programs, its
national organization, a suggested State organization, and how the State
and national operations should relate. This set of guidelines will be com-
pleted next week and sent to each State Chairman. Then, beginning in the
middle of June, each State Chairman will be brought to Washington to
discuss the programs that apply to his State, and to develop a final
plan for State re-election activities.
To date, the Voter Blocs and other 1701 programs have always been at
a more advanced stage of development than the political division. Hope-
fully, the planning procedure will force the States to catch up.
- 4 -
Camp David Conference. As you know, I had the Voting Bloc Directors
and their counterparts from Colson's staff to Camp David for a one and
one-half day meeting last week. The conference was successful beyond
my expectations, both from a substantive and a morale/camaraderie
standpoint. A full report on the meeting is on its way to you.
Campaign Control System. Jerry Jones, now on my staff at 1701 as
Campaign Controller, spent most of May in California, developing a
reporting and control system by which campaign management will be
able to plan and control essential activities such as voter identification
and registration. I am currently in the process of reviewing the system,
and it is being pilot-tested in Orange County during the California Primary.
Bill Horton has provided considerable help on this and will continue as
part of Nofziger's staff (part-time) when he returns to California next
month.
We should have a finished product in the next couple of weeks, at which
time we will provide you with a complete description of the system.
Schedule Proposals.
Schedule proposal packages for the President
and First Family have been submitted for almost all of the voter blocs.
Labor is the sole exception, and now that Don Rodgers is on board, we
will work with him to develop proposals in this area. The proposals
cover 5 months and represent the combined efforts of 1701, Domestic
Council, and White House communications staff. We will keep Dave
Parker informed of any changes in priorities, and we look forward to
receiving feedback on the proposals already submitted.
PROBLEMS
Naturally, the campaign operation is not without problems. Five areas
that I consider to be of major concern are discussed below.
1. Ethnics. The ethnic constituent group will undoubtedly be
critical to our success in November. Unfortunately, Tony De Falco,
the individual we selected to head up the ethnic effort at 1701, turned
out to be not suited to the managerial role required of a voting bloc
director. He could not develop a plan for how we should attract the
ethnic vote, nor was he capable of structuring the requisite national
organization. The situation was compounded by the fact that Mike
Balzano, the ethnic project manager on Colson's staff, is not a
- 5 -
planner or manager, either.
To solve the problem, I have releived De Falco, and am in the process
of recruiting for a new Director, with a target date of July 1. To
ensure that we do not lose much time, we have already hired a Special
Assistant to the Director (John Wirth) who will begin Monday to analyze
the ethnic demographics and to develop a campaign strategy and plan.
Hopefully, by the time the Director is on board, much of the planning
work will be done, and he can turn his energies immediately to field
organization.
2. Blacks. Though certainly less important than the ethnics, weak-
ness in the 1701/White House/RNC Black team is also a matter of con-
cern to me. The extent of the incompetence has become apparent in the
poor planning of the June 10 Black $100-a-plate fundraiser at the Statler
Hilton. Hopefully, the dinner will be rescued from complete failure, but
this will not alleviate my worries about a group that thinks that conducting
registration drives in Bedford-Stuyvesant would be a good idea.
The primary long-range problem is lack of political experience, result-
ing inusatisfactory progress in field orgnization. Our team just does
not know how to organize Black leadership in key urban areas and shows
no signs of being able to put together the strong organized efforts that
we needed in the Black areas of these cities. I have concluded that Paul
Jones (hired at 1701 last January) is simply the wrong man for the job,
but we may be stuck with him at this time. Bob Brown has provided only
limited support -- he seems to be all rhetoric but little action and follow up.
We are taking steps to rectify this, and John Clarke is helping me further
analyze the situation and develop suggested courses of action. I hope
to have this completely planned out by 6/10 with corrective actions begin-
ning immediately. Even though the Blacks might not represent a sig-
nigicant vote, our effort to get this vote is highly visible, and there is
certainly some potential there.
- 6 -
3. Business and Industry. The Director of the Business and
Industry effort, Paul Kayser, was hired by the Committee before
I arrived. He has been an irritation, and has shown consistent
poor judgment in the development of programs and the use of
resources. Kayser, a former Pepsico Vice President, feels
that he is outside the campaign structure and can run around me
to Don Kendall (the Chairman), which he has done with at least
partial success on a couple of occasions.
This is a problem I will probably have to endure, although I hope
to alleviate the programmatic weakness by working Cliff White into
the Business and Industry area when he comes on board as a con-
sultant next week.
4. PR Support. Lack of coordination of PR for some of the Viet
Nam related events and slowness in development of communications
plans for the Citizens groups have surfaced a weakness in the PR
area at both 1701 and the White House.
At 1701, the problem seems to be lack of manpower -- only 11/2
persons are assigned to do the PR for all of the Citizens groups.
This is simply not enough to accomplish all that needs to be done,
and after discussion of this problem at Camp David, we have obtained
Jeb's agreement to hire two more full-time people to concentrate on
Citizens PR.
At the White House, the problem seems to be somewhat different.
Several of the White House project managers (e.g., Cohen, Evans,
and Balzano) are incredibly weak on public relations and have not
been doing the job. The problem is they are simply not experienced
or able enough to handle the communications responsibility without
support. Consequently, I intend to recommend to Colson that he
have Bill Rhatican, who is one of his ablest people in this area,
delegate his specific responsibility for Veterans, and instead work
with all of the project managers on public relations and communica-
tions.
- 7 -
5. Organizational Relationships. A final major problem area involves
development of the relationship between the Citizens/Voting Bloc groups
and the State organizations. As discussed above, the basic concept is
that the national Citizens organizations exist to serve the States. How-
ever, while recognizing the final authority of the Nixon State Chairman
within his State, we must nevertheless ensure that he gives full consid-
eration to programs developed by the Citizens Group directors for use
within the States. Unfortunately, several State Chairmen have not
cooperated with the Citizens Group directors, preferring instead to
institut their own programs.
Unfortunately, the state organizations have suffered from weak leader-
ship and lack of direction from Washington, and they are far behind all
program activities. The reorganization of states under five political
coordinators will help, but it will take time for them to really gain
control. Until the political division was reorganized, the only appeal
for a Citizens group Director was to Flemming, who was not very
helpful, or through me to Mitchell, who obviously does not have the
time to deal with such minor matters.
The reorganization of the political division should help to solve this
problem. Mitchell has made it very clear to the political coordinators
that they are expected to reinforce the position of the Citizens group
Directors with the State Chairmen, and ensure that appropriate pro-
gram S are implemented. Also, I imagine that some of our present
problems result from Flemming not adequately communicating the
Citizens group concept to the State Chairmen. This should be remedied
by the Guidelines and planning sessions that were discussed above.
NEXT STEPS
While problems do exist, my overall impression is that the campaign
organization is basically sound, and is reasonably on target. Jeb in my
opinion is doing a good job with all the support activities, and he and I
are working quite well together as a team. During the next month, in
addition to day-to-day management of the Citizens Groups, I plan to focus
on the following priority areas:
-- Making certain that the ethnic effort is on track and the Black
problems rectified.
- 8 -
-- Preparing for and participating in the discussions with
State Chairmen regarding the Citizens group guidelines.
-- Finalizing the campaign control system.
I will send you another overall progress report at the end of June.
In addition, I will pass on to you items of special interest, as they arise.
Attachments
Tab A
Camp 8 cit
March 1, 1972
MEMORANDUM FOR:
JOHN MITCHELL
FROM:
FRED MALEK
SUBJECT:
Preliminary Citizens Campaign
Strategy
The purpose of this memorandum is to review my preliminary strategy and
plans for the Citizens/Voting Bloc organizations. General campaign plans
covering each voting bloc are being prepared and will be submitted to you
over the next several weeks. I feel it is important, however, to have a
unifying strategy that binds the individual plans together and provides a
framework for operation.
OBJECTIVES AND STRATEGY OF CITIZENS ACTIVITIES
Objectives. The most important objective is to gain the favor of broad
blocs of voters by demonstrating convincingly the President's understanding
of and interest in their problems and by publicizing his accomplishments
and initlatives in areas of major concern to them. The secondary objective
is to increase enthusiasm for and interest in the Nixon campaign among
particular funcgional groups and to thereby provide manpower to assist in
overall State campaign efforts. In many cases this will include canvassing,
registration, and gut-out-the-vote drives under the direction of the State
Nizon Chairman.
Stretegy. We should set priorities and devote the major part of our re-
sources on those voting groups with the greatest pay-off potential. Conse-
quently, groups are divided into two categories: a dozen major voting blocs
(e.g., elderly, ethnics) and some fifty small functional groups (e.g., dentists
and scientists). Our major emphasis will, of course, be on the major voting
blocs in order to convince them to vote for the President and to enlist their
support in the campaign. The effort expended on the functional groups will
be focused on obtaining manpower support for the campaign.
Aloo, priorities should be set between major voting blocs in order to
guide resource decisions, management attention, and White House and Presi-
dential efforts. Top priority should be devoted to those groups:
-- Which are large or important beyond their national average
in key States.
- 2 -
-- Where the issues and accomplishments are favorable and
a special effort can be instrumental in either attracting or re-
taining votes for the President.
Based on these criteria, the blocs singled out for top priority and
second priority attention are outlined below. of course, these are only gen-
eral guidelines 20 the priority requirements in each State will vary (e.g.,
Spanish- speaking will be a top priority in Texas and California).
Top Priority
Second Priority
Group
Voters (millions)
Group
Voters (millions)
Youth
25
Transients
6
Older Americans
20
Labor
26
Ethnics
40
Spanish-Speaking
6
Farm
5
Black
7.5
Women*
Jewish
3.5
Business
3
Veterans
28
Agree
Disagree
One additional voting bloc warrants your attention: Catholics, who are
ostimated to comprise nearly 30% of the expected voters. There are seemingly
no commanding reasons for Catholics to vote against the President, and he is
on the right side of the germane issues (e.g., aid to parochial schools and
abortion). Yet, most polls show Catholics supporting the President's opponents.
In past campaigns there has never been a separate effort to attract the Catholic
vote as the Ethnics group usually encompasses it. This year, however, we
may want to mount a distinct Catholic campaign under a different name. My
recommendation is that I study this issue and present a proposal to you if I
foel this group should also be singled out for top or secondary priority.
Agree
Disagree
*Women effort under Pat Hutar not an integral part of Citizens but is included
here as there will be close coordination with this effort.
- 3 -
Most of the voting bloc and functional groups will have programs in
all States. However, the degree of emphasis will vary so as to concentrate
on the largest voting blocs in each State and on those most apt to be swayed.
Also, a much greater proportional effort will be made in the large key States
such as California and Illinois. This will range down to a minimal effort in
the smallest States such as Rhode Island or Wyoming where the outcome is
already fairly clear.
Planning. To effectively integrato Citizens into the campaign, it
will be important to involve Voting Bloc Directors in the planning process.
As pointed out earlier, general campaign plans are being prepared now for
various voting blocs. Later, the Voting Bloc Director should participate
with Bob Marik and the State Nixon Chairman in developing that part of the
State Victory Plan pertaining to his area. These State plans would then
govern his and his organization's activities for the remainder of the campaign.
Agree
Disagree
ORGANIZATION
National. As we have discussed, a National Citizens Director will be
brought in to organize and ride herd on the many functional groups and to
assist in managing voter bloc operations. In addition, I estimate 3 - 4
medium level Assistants will be needed to develop and control the 50 or so
functional groups. Edward Nixon will function as a top level assistant to the
National Director and me, undertaking key projects of sensitivity and coun-
seling with National Chairmen and Committee members.
Each voting bloc group will have a full-time Director along with some
support staff. Directors are already on board for 8 of these groups, and
they are shown, along with target hiring dates for the remaining 4, at Tab A.
Budgets are currently being prepared for each voting bloc group, and the size
of staff for each group will vary with the size of target and complexity of
mission. Overall, I intend to keep the staffs small with most added pro-
fessionals devoted to field support.
A prominent National Citizens Chairman and broadly representative
National Citizens Committee will be formed ostensibly to oversee all of the
voting bloc and functional group activities. of course, the Dale Committee
will remain the major overall committee. Recommended names for the
Citizens Committee will be submitted to you for approval. Similarly, Chair-
men and Committees will be formed for all the Voting Bloc groups and most of
the Citizens functional groups. We plan to maintain tight control over all
Chairmen and their committees.
Agree
Disagree
- a -
State. In conjunction with the State Nixon Chairman, a Chairman
and Committee will be formed in each State for most of the Voting Bloc and
functional groups. Criteria for selection will be similar to that at the national
level. In keeping with holding the State Nixon Chairman accountable for re-
sults in his State, the State Voting Bloc Chairmen (0.g., State Older
Americans Chairman) would be selected jointly by the State Nixon Chair-
man and the National Voting Bloc Director. He would report directly to the
State Nixon Chairman and receive functional/programmatic guidance from
the National Director as long as this guidance is not inconsistent with the
State Victory Plan. In some cases it may be necessary to hire a full-time
State Director for a major voting bloc (e.g., Spanish-Speaking in California).
This would be decided in conjunction with the State Nixon Chairman and would
come out of his State budget.
Since Citizens is integrated into the Campaign, in most cases there
will be no need for an overall Citizens Chairman at the State level. In some
States, however, where the registration is largely Democratic and where
the Nixon group is not broadly representative, we may consider an overall
Citizens Chairman and Committee. In these cases the Citizens Chairman
would report (although not visibly) to the State Nixon Chairman, would not
have authority over the Voting Bloc Chairmen, and would be primarily
oriented toward public relations. We are currently studying this concept
further, and any specific decisions. would be made in collaboration with the
State Nixon Chairman.
Agree
Disagree
OPERATING TIMETABLE
More detailed operating plans are being developed for each voting bloc and
will later be developed for each functional group. The following are the major
general steps to be taken and the approximate time period for completion.
For Voting Bloc Groups
Time Period
Step
for Completion
1.
Complete staffing of National Directors
4/1 - 4/15
2.
Complete General Campaign Plans for each
Voting Bloc and begin operating programs*
3/15 - 5/1
*Youth program well underway. Some activity in other areas, but full
programs not yet underway.
- 5 -
3.
Select California Chairman and complete
3/31
plans for primary activity for selected
groups**
4.
Select National Citizens Chairman and Com-
mittee
5/1
5,
Select National Chairman and Committee for
each Voting Bloc
5/1 - 5/15
6.
Select State Chairman and Committee for
each Voting Bloc and begin State organization
efforts
5/1 - 5/15
7.
Begin mounting specific programs in selected
areas of each State in conjunction with State
organizations
6/1
For Citizens Functional Groups
Time Period
Step
for Completion
1.
1.
Bring on National Citizens Director
3/17
2.
Designate States where overall Citizens
Committee needed
4/15
3.
Determine functional groups desired
4/15
4.
Select National Chairman and Committee
for each group
5/1 - 6/1
5.
Develop plans for each group
5/15 - 6/30
6.
Select overall Chairmen and Committee in
States where desired
6/1 - 6/15
**Part of tentative California primary plan includes certain amount of activity
and testing by 3 - 4 voting bloc groups.
***Some groups such as lawyers and physicians are on an accelerated
schedule.
- 6 -
7.
Select State Chairmen and Committee for
each group
6/1 - 7/15
8.
Begin organizational efforts
6/1 - 7/15
Attachment
Tab B
TENTATIVE BUDGET
VOTING BLOCS AND CITIZENS
Old
New
Group
Estimate (3/7)
Estimate
Youth
$401,000
$298,000
Business & Industry
199,000
184,000
Black Vote
153,000
137,000
Ethnics
106,000
119,000
Older Americans
118,000
114,000
Agriculture
117,000
134,000
Spanish Speaking
103,000
118,000
Veterans
101,000
107,000
Labor
93,000
100,000
Jewish
77,000
82,000
Transients
62,000
66,000
Lawyers
37,000
37,000
Physicians
26,000
26,000
Educators
0
35,000
Women
204,000
230,000
Voters Rights
109,000
109,000
Citizens General and
Functional Groups
350,000
319,000
Total
$2,461,000
$2,215,000
4/24/72
TENTATIVE BUDGET
YOUTH DIVISION
Staff
Salary
Cost
Present Staff (per carlier schedule)
$ 98,000
Wisc. Fieldman (Krueger)
- 4/7
10,500
6,200
Border States Fieldman (Davis)
- 4/7
10,000
5,800
Penn. Fieldman
- 5/15
12,000
6,000
Ohio Fieldman
- 5/15
12,000
6,000
Farm States Fieldman
- 6/1
12,000
5,500
Midwest Director
- 5/15
18,000
9,000
Rocky Mtn. & Northwest
Fieldman (Wigger)
- 5/15
7,800
4,000
Convention staff man (Burkop)
- 5/1
7,800
4,400
Convention secretary
- 5/1
7,200
2,400
Convention staff man
- 5/1
7,200
1,800
Convention secretary
- 6/1
7,200
1,800
Convention staff man
- 7/1
7,200
1,200
4 Field secretaries
- 5/15
3,000
12,000
Total Staff
164,100
Payroll Burden
10,900
Staff Travel & Expenses
60,000
Rent & Supplies for State Hdqtrs.
10,000
Convention - Buses & Events
21,000
Special Brochures & Buttons
12,000
State Chmn Travel & Expenses
5,000
Organization Meetings
5,000
Misc. Mailings & Promotional Items
10,000
Total
$ 298,000
Notes to Youth Budget:
1. CaHoway (South) or Davis (Border States) will be transferred
to another area effective 6/15. The remaining man will cover the
entire Southeast.
2. Wigger will remain in Oregon until the primary. He will then
focus on Washington and all Rocky Mtn. States as well until the
election.
3. N. Y. contingency - in event State does not add 2 full-time
fieldmen as expected, we may want to add our own fieldman to
assist in N. Y.
4. Burhop will stay on after the convention to fill in where needed.
4/24/
TENTATIVE BUDGET
BLACK VOTE DIVISION
Staff
Salary
Cost
Director (Jones)
- 4/7
$ 32,000
Secretary (Petross)
- 4/7
10,000
Assistant Dir.
- 5/15
21,000
Field Coordinator
- 5/15
18,000
Field Coordinator
- 6/1
18,000
Secretary
- 5/15
8,400
Total Staff
56,500
Payroll Burden
4,200
Staff Travel & Expenses
15,000
Consultants/Surrogates - fees & expenses*
12,500
Organization Meetings
6,000
Formation of Citizens Committee (mailings & brochures)
12,000
Meeting of key Black Leaders
3,000
Brochures
15,000
Newsletter
3,000
Contingency
10,000
Total
$ 137,200
* Consultants used in certain cities in place of field men - fees of $10,000
and expenses of $2, 500.
4/21/72
TENTATIVE BUDGET
ETHNICS DIVISION*
Staff
Salary
Cost
Director (
5/15
$ 30,000
Secretary
5/15
8,400
Asst. to Director
-
6/15
18,000
Fieldman
- 6/15
18,000
Fieldman
-
6/15
18,000
Fieldman
6/15
18,000
Fieldman
7/15
18,000
2 Secretaries
6/15
16,800
Total Staff
62,200
Payroll Burden
4,700
Staff Travel & Expenses
28,000
Consultants & Surrogates Travel
6,000
Organization Meetings
6,000
Field Meetings/Expenses
7,000
Special Mailings/Promotions
5.000
Total
$ 118,900
*
Budget is highly tentative and will be finalized when campaign plan
is completed.
4/21/72
TENTATIVE BUDGET
AGRICULTURE DIVISION
Staff
Salary
Cost
Director (Yeutter)
- 4/7
$ 36,000
Asst. Director (Foltz)
- 4/7
27,000
Field Director (Madson)
- 4/7
20,000
Secretary (Haggert)
- 4/7
7,600
Secretary (Hill)
- 4/7
8,000
Fieldman
- 5/15
18,000
Fieldman*
- 6/1
18,000
Total Staff
134,600
74,700
Payroll Burden
5,600
Staff Travel & Expenses
31,000
Surrogate Travel
5,000
Organization Meetings
3,200
Field Meetings & State Chairmen Expenses
10,000
Special Mailings
4,000
Total
$ 133,500
4/21/73
TENTATIVE BUDGET
JEWISH DIVISION
Staff
Salary
Cost
Director (Goldberg)
- 4/7
$ 32,000
Secretary (Peters)
- 4/17
10,000
Asst. Dir. (Greenwald)
- 4/10
24,000
Secretary (Cohen)
- 4/24
7,500
Fieldman (Abrams)
- 5/15
21,600
Total Staff
95,100
53,000
Payroll Burden
4,000
Staff Travel & Expenses
10,000
Consultint/Surrogates Travel
7,000
Organization Meetings
5,000
Special Mailings
3,000
Total
$ 82,000
4/21/7
TENTATIVE BUDGET
OLDER AMERICANS DIVISION
Staff
Salary
Cost
Director (Todd)
- 4/7
$ 36,000
Secretary (Sedlak)
- 4/7
10,000
Field Dir. (Mills)
- 4/7
14,000
Fieldman (Todd)
- 4/7
12,500
Fieldman (Groom)
- 5/1
12,000
Secretary
- 5/1
8,500
Total Staff
93,000
52,000
Field Director
- 6/15
18,000
7,500
Payroll Burden
4,500
Staff Travel & Expenses
30,000
Surrogate Travel
5,000
Organization Meetings
5,000
Field Meetings/Dinners
5,000
Special Mailings/Promotion
5,000
Total
$ 114,000
4/21/72
TENTATIVE BUDGET
VETER NIC DIVISION
Staff
Salary
Cost
Director (Naylor)
- 4/7
30,000
Secretary
- 4/24
8,400
Fieldman & Asst. Dir.
- 5/15
24,000
Fieldman
- 6/1
18,000
Fieldman
- 8/1
13,000
Secretary
- 6/1
7,200
Secretary (part time)
1,200
Total Staff
51,700
Payroll Burden
3,900
Staff Travel & Expenses
16,500
Consultants/Surrogates expenses
16,000
Organization Meetings
5,000
Field Meetings/expenses
5,000
Promotional Items
6,000
Special Mailings
3,000
Total
$ 107,100
4/21/70
TENTATIVE BUDGET
LABOR DIVISION
Staff
Salary
Cost
Director
- 5/15
$ 30,000
Field Director
- 5/15
24,000
Fieldman
- 6/15
18,000
Fieldman
- 6/15
18,000
Secretary
- 5/15
9,000
Secretary
- 6/15
8,000
Total Staff
50,000
Payroll Burden
3,300
Staff Travel & Expenses
18,500
Consultants/Surrogates expenses
10,000
Organization Meetings
5,000
Field Meetings/expenses
5,000
Promotional Items
5,000
Special Mailings
3,000
Total
$ 100,300
4/24/72
TENTATIVE BUDGET
SPANISH SPEAKING DIVISION
Staff
Salary
Cost
Director (Armendariz)
- 4/7
$ 30,000
Secretary
- 4/7
8,000
Field Director (Gar
- 5/1
20,000
Fieldman (Mexican)
- 5/15
15,000
Fieldman (PR)
- 5/15
15,000
Asst. to Director
- 6/1
15,000
2 Secretaries
5/5/15
16,000
Total Staff
62,200
Payroll Burden
4,700
Staff Travel & Expenses
21,000
Consultants/Volunteer expenses
5,000
Organization Meetings
5,000
Field Meetings/Expenses
5,000
Special Brochures & Mailings
5,000
Contingency
10,000
Total
$ 117,900
5/2/72
TENTATIVE BUDGET
TRANSIENTS (SPECIAL BALLOTS)
Staff
Salary
Cost
Director (Mc.Adoo)
- 4/15
$ 25,000
$14,500
Secretary
- 5/1
10,000
5,500
Western Field Man
- 6/15
18,000
7,500
Eastern Field Man
- 6/15
13,000
7,500
Total Staff
35,000
Staff Benefits/Overhead
2,600
Staff Travel & Expenses
18,000
Printing & Materials
10,000
Total
65,600
5/4/72
TEN TATIME BUDGET
BUSINESS AND INDUSTRY
Staff
Salary
Cost
Director (Kayser)
$ 60,000
Asst. Dir. (Fangboner
30,000
Asst. Dir. (Rocchio)
30,000
Admin. Asst. (Harper)
9,600
Secretary (Cochran)
9,600
Secretary (Koob)
8,000
Total Staff
147,200
90,000
Payroll Burden
6,800
Mailings
4,500
Field Kits
20,000
Staff Travel & Expenses
41,500
Organization Dinner
3,000
Regional Meetings
8,000
Visual Aids
10,000
Total
$ 183,800
4/24/21
TENTATIVE BUDGET
CITIZENS - GENERAL & PURCEIONAL GROUPS
Staff
Salary
Cost
Citizens Director (Shourer)
- 5/8
$ 36,000
Secretary
- 5/8
9,000
3 Asst. Directors
- 6/1
60,000
4 Secretaries
- 6/1
32,000
1 Executive Assistant
- 6/1
20,000
4 Part time Secreturies
- 7/1
6,000
Total Staff
73,500
Payroll Burden
5,500
National Citizens Orientation Expenses
5,000
Travel & Expenses for National Committee
5,000
Staff Travel & Expenses
20,000
Travel & Expenses - Consultants & Voluntecrs
30,000
Expenses for each of estimated 30 groups
Organization Dinners/meetings
- 1,000 X 30 =
30,000
Travel & Expenses for Chmn & Coms.
- 2,000 X 30 =
60,000
Mailings & Brochures
- 3,000 X 30 #
90,000
Total
$ 319,000
5/5/72
TENTATIVE BUDGET
VOLUNTEERS/WOMEN
Staff
Salary
Cost
Director (Hutar)
- 4/7
$ 25,000
$15,000
Assistant (Steorts)
- 4/7
15,000
9,000
Assistant
- 6/1
18,000
8,300
PR Consultant
- 5/15
24,000
12,000
Secretary
- 4/7
8,400
5,500
Secretary
- 5/15
9,000
4,500
Secretary
- 9/1
8,400
1,500
3 Regional Field Dirs.
- 6/1
14,400
19,800
4 Regional Field Dirs.
- 7/1
14,400
21,600
Total Staff
97,200
Payroll Burden
7,300
Staff Travel & Expenses:
Hdqts Staff
18,000
Regional Dirs.
37,000
Volunteer Manual
6,000
Training Manual
5,000
Speakers Bureau
10,000
Volunteer sign-up cards for hospitality suites
1,000
Hospitality Suites:
Four regionals and June RNC meeting
3,000
Hospitality suite during RNC Leadership Conference
1,300
Salute to the President Luncheon (telephone hook-up
to luncheon sites
10,000
Letterheads and envelopes
4,000
Re-Election Canvass Team and Victory Squad Kits
5,000
Special volunteer recognition pins, insignia
for key leaders
10,000
Volunteer Newsletter
15,000
Total
$ 230,300
Committee
for the Re-election
of the President
1701 PENNSYLVANIA AVENUE, N.W., WASHINGTON, D.C. 20006 (202) 333-0920
September 9, 1972
MEMORANDUM FOR:
H. R HALDEMAN
THRU:
CLARK MacGREGOR
FROM:
FRED MALEK 7m
SUBJECT:
Senior Advisors
You asked for a proposal for designating certain individuals to act as
Senior Political Advisors for various states and regions.
The concept, simply stated, is to provide the President with a high-level
contact in certain key states to give an objective and direct assessment of
the campaign. The Advisor will be asked to constantly keep himself in-
formed on political developments in his state and be prepared to brief the
President if called upon to do so.
The Regional Directors will talk with these Advisors on a regular basis to
keep them informed on developments. Finally, the Senior Advisors will
be asked to be available to handle tough political problems that may arise
before the election in their state(s). Clark or I will be in contact with the
Advisors on these problems.
Following is a listing of the individuals we propose to be Senior Advisors
followed by the state or region for which they will be responsible.
Clark MacGregor
Minnesota and Wisconsin
John Mitchell
New York, New Jersey, and
Connecticut
Don Rumsfeld
Illinois
John Ehrlichman
Pennsylvania, Michigan,
E?
Washington, and Oregon
Bob Haldeman
California
Ray Bliss
Ohio
John Connally
Texas
Bob Dole
Farm States
Chuck Colson
Massachusetts
Cliff White
Mountain States
Rogers Morton
Maryland
- 2 -
All states and areas are not covered, but I feel the main contested areas
are included. If you approve of this concept, we will contact each Advisor,
brief him on the program, and put him in contact with the appropriate
Regional Directors.
DECISION
You should be aware that there are some negatives to this project. First,
liaison will be difficult to achieve because of other demands on the Advisors'
time. It will also pose added time burdens on Clark, the Regional Directors,
and me. Finally, I am not convinced that it will be used by the President or
even by us due to the typical need for rapid response on problems that arise.
Nevertheless, it is workable and can be implemented if you or the President
so desire.
Please indicate your decision below:
Proceed with project
Do not proceed
Discuss
Other