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To: GS From: Bruce Kehrli RE: asking cost RE: Letter to Gordon Strachan From: Harry W. O'Neill in response to request about what it would cost to install additional WATS line facilities in office. Letter attached. 3pgs [Subject: Campaign] [Memo], no date
To: Peter Flanigan, Larry Higby, Bob Marik From: Ed Harper (with handwritten notes to Ed Harper from L. Higby) RE: Coordination of State Polling. 1pg [Subject: Campaign] [Memo], 8/17/1971
To: Larry Higby From: Gordon Strachan RE: list of standard questions to be asked of polling vendors and confirmation letters. Memo to Peter Flanigan From: Robert H. Marik RE: Polling attached. 5pgs [Subject: Campaign] [Memo], no date
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WHSF: Contested, 41-5
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WHSF: Contested, 41-5
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This file contains:
To: GS From: Bruce Kehrli RE: asking cost RE: Letter to Gordon Strachan From: Harry W. O'Neill in response to request about what it would cost to install additional WATS line facilities in office. Letter attached. 3pgs [Subject: Campaign] [Memo], no date
To: Peter Flanigan, Larry Higby, Bob Marik From: Ed Harper (with handwritten notes to Ed Harper from L. Higby) RE: Coordination of State Polling. 1pg [Subject: Campaign] [Memo], 8/17/1971
To: Larry Higby From: Gordon Strachan RE: list of standard questions to be asked of polling vendors and confirmation letters. Memo to Peter Flanigan From: Robert H. Marik RE: Polling attached. 5pgs [Subject: Campaign] [Memo], no date
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
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Document Description
41
5
>
Campaign
Memo
To: GS From: Bruce Kehrli RE: asking cost
RE: Letter to Gordon Strachan From: Harry
W. O'Neill in response to request about what
it would cost to install additional WATS line
facilities in office. Letter attached. 3pgs
41
5
8/17/1971
Campaign
Memo
To: Peter Flanigan, Larry Higby, Bob Marik
From: Ed Harper (with handwritten notes to
Ed Harper from L. Higby) RE: Coordination
of State Polling. 1pg
41
5
>
Campaign
Memo
To: Larry Higby From: Gordon Strachan
RE: list of standard questions to be asked of
polling vendors and confirmation letters.
Memo to Peter Flanigan From: Robert H.
Marik RE: Polling attached. 5pgs
Thursday, January 26, 2012
Page 1 of 1
THE WHITE HOUSE
WASHINGTON
Date
TO: GS. HOLD batch
FROM:
BRUCE KEHRLI
CP the COSE w
OPinion RESEARCH CORPORATION
INTERNATIONAL HEADQUARTERS: PRINCETON, NEW JERSEY 08540
telephone: 609/924-5900
HARRY W. O'NEILL
Senior Vice President
August 16, 1971
Mr. Gordon Strachan
The White House
1600 Pennsylvania Avenue
Washington D.C. 20036
Dear Gordon:
This is in response to your request about what it would cost to
install additional WATS line facilities here in our office so that
we could conduct in either two or three days interviews with a
thousand-case sample drawn from the following states:
California
New Jersey
Florida
New York
Indiana
Ohio
Illinois
Pennsylvania
Michigan
Texas
Missouri
Wisconsin
This sample would be a representative sample of those twelve states
but would not permit a state-by-state analysis.
In order to complete 1,000 interviews over these twelve states in
two days we would need a total of fourteen lines, in addition to what
is now installed, the monthly charge for which is $13,118. In order
to complete 1,000 interviews over these twelve states in three days
we would need a ten-line configuration, in addition to what is now
installed, the monthly charge for which would be $7,948. These are
simply the costs for having the lines in place and do not include any
of the costs of the research itself.
With the lines that we now have in place plus additional lines that
we are usually able to rent when we need them at an outside source,
we could probably handle the 1,000 interviews in the twelve key states
in either two or three nights. The only time we would run into prob-
lems would be if, on short notice, we could not obtain the necessary
lines from our outside source. To date, this has only happened to us
on one occasion that I can recall; but it does exist as a possibility.
Thus, to count on always having these outside lines available is a
gamble, albeit a small one.
CHICAGO
LONDON
LOS ANGELES
MEXICO CITY
MONTREAL
NEW YORK
SAN FRANCISCO
TORONTO
WASHINGTON, D.C.
Mr. Gordon Strachan
-2-
August 16, 1971
When the campaign gets underway, if we are doing the "instant research"
--
i.e., taking a sampling of key states every day -- then it is imperative
that we have all the lines installed here at Princeton so that we are in
a position of maintaining constant control and being able to change the
questionnaire on a moment's notice and not risking any nonavailability
of lines.
I hope this gives you the information you need. If you have any questions
about this or need any more detailed information, please let me know.
Sincerely,
Hany
HWO/jfs
cc: Tom Benham -- ORC
Ed-
THE WHITE HOUSE
WASHINGTON
d shall agree-
August 17, 1971
you, Magriedn, 6
MEMORANDUM FOR PETER LARRY FLANIGAN HIGBY Stra claim should follow
BOB MARIK
FROM:
ED HARPER
up of Flanigon
SUBJECT:
Coordination of State Polling
on the
Tom Evans of the RNC has suggested that the Republican Party
could collectively save a lot of money on its state by state polling
for 1972 if we made some effort to coordinate Republican candi-
dates' polling efforts, and to standardize to some extent the format
used in these surveys.
It might also be helpful if we could set up some kind of a poll
coordination center where we could at least find out generally
what kinds of polls are being done by various people, and perhaps
thereby place questions one unit or another feels important to be
asked at a particular time.
CC: John Ehrlichman
Ken Cole
ELH:ppd
L. 1655.
THE WASHINGTON WHITE HOUSE FU Fusla
Date: 7/31
TO: have Highy
FROM:
GORDON STRACHAN
I think you are
asking fora list
of standard questions
to beaseled of the
polling bendors.
The questions appear
on page 3.
would you returne for
my hiles?
As
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
(202) 333-0920
July 27, 1971
MEMORANDUM FOR: PETER FLANIGAN
FROM:
ROBERT H. MARIK
SUBJECT:
POLLING
Attached is the schedule of meetings with polling vendors,
which has been arranged for August 9 and 10. (The indivi-
duals listed are those I spoke with on the telephone.)
The accompanying confirming letter was sent to each vendor.
It was emphasized to them in the telephone conversation
that we were most interested in probing their capabilities
through an informal give-and-take discussion, although a
brief formal presentation could be included if they desired.
Attachment
Rain to we that you should have
specific Q' in may of that your
dave 4 Handland ch which P
CC: Jeb Magruder
Gordon Strachan
Ed DeBolt
Bill Lowe
company well
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
(202) 333-0920
Monday, August 9
9:30 a.m. - Decision Making Information
Vincent P. Barabba
1:00 p.m. - Chilton Research
Robert McMillan
3:00 p.m. - Market Opinion Research
Robert Teeter
Tuesday, August 10
9:30 a.m. - Market Facts
Omar Bendikas
1:00 p.m. - Cambridge Opinion Studies
Richard Hochhauser
3:00 p.m. - Opinion Research Corporation
Thomas W. Benham
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
1.701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON, O.C. 20006
(202) 333.0920
July 27, 1971
Mr. Richard Hochhauser
Cambridge Opinion Studies, Inc.
625 Madison Avenue
New York, New York
10022
Dear Dick:
This is to confirm our telephone conversation of yesterday
regarding polling in the 1972 campaign. A meeting of up to
two hours duration has been scheduled at 1 p.m. on Tuesday,
August 10. The purpose of the meeting is not to discuss a
detailed, comprehensive proposal for the campaign, but to
allow us to become familiar, in depth, with the particular
capabilities of Cambridge Opinion Studies, Inc. as they
might apply to our plans in the polling area.
In particular, we would be interested in your recommendations
and past experience relating to:
(1) The type of polling information which should be
provided to the campaign, particularly reflecting changes in
the state-of-the-art since 1968.
(2) How survey research can best be related to other
campaign activities, such as media advertising, travel schedul-
ing, field activities, etc.
(3) Criteria for determining which voters should be the
"target voters"; that is, those people who will vote in greater
numbers for the President if particular emphasis is placed on
them during the campaign.
(4) Technical approaches to measuring and projecting eli-
gibility VS. intention VS. likelihood of voting in November of
1972--among the total electorate, and within target voter seg-
ments of interest.
(5) Analytical approaches to filtering "total" importance
for national and local issues down to "leverage" issues expected
to influence actual voting behavior.
-2-
(6) Analytical approaches to structuring target segments
of the electorate for continuous "tracking" on the basis of
demographic or attitudinal groupings of interest.
If you need any additional information, please give me a call.
We look forward to seeing you on August 10,
Sincerely,
Robert H. Marik