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This file contains:
Copy of Sindlinger's Wednesday Report, News & Issues titled "Opinions on Opinion Polls." 8pgs [Subject: Campaign] [Book], 11/1/1972
Sindlinger's Dimension Concept on Politics, Telephoned to TV Stations Each Tuesday & Friday, feat. Seven questions RE: election and voting. (reports attached). 20pgs [Subject: Campaign] [Report], no date
To: H.R. Haldeman From: Charles Colson RE: Sindlinger Information. Sindlinger trend lines might be of value. Telephone Survey attached. 2pgs [Subject: Campaign] [Memo], 10/31/1972
Special Telephone Report Forms RE: Sindlinger's 45 TV Station Political Network, starting Tuesday, October 31, calls for past seven days. 1pg [Subject: Campaign] [Report], no date
Nationwide Interviewing for Survey #57 and #58 from Tuesday through Monday - October 17-23, 1972, by Sindlinger & Company, Inc, of Swarthmore, Pennsylvania. 10pgs [Subject: Campaign] [Report], 10/17/1972
Sindlinger's Daily Survey, 1972 Political Confidence Release #19, titled "McGovern Drops Sharply in East: Liberal Stronghold Leads National Decline For the Democrat." 10pgs [Subject: Campaign] [Newsletter], 10/23/1972
To: Unknown From: Sindlinger & Company Marketing Opinion & Research RE: first of a series of pre-election reports for Sindlinger's 45 TV Station Political Network. 4pgs [Subject: Campaign] [Letter], 10/27/1972
Nationwide Dimension Interviewing Survey From Tuesday Through Thursday - October 24-26, 1972, from Sindlinger & Company. 1972 Election Survey. 2pgs [Subject: Campaign] [Report], 10/24/1972
Nationwide Dimension Interviewing Survey From Friday through Thursday, August 25- October 26, 1972, from Sindlinger & Company. 1972 Election Survey. 2pgs [Subject: Campaign] [Report], 8/25/1972
Sindlinger's Daily Survey, 1972 Political Confidence Release #23, report titled "McGovern Scores Slight Gains in Campaign: But Nixon Clings to Wide Lead and Remains Above 50-Million Votes." 3pgs [Subject: Campaign] [Report], 10/30/1972
Nationwide Dimension Interviewing Survey From Friday Through Thursday, October 20- 26, 1972, from Sindlinger & Company. 1972 Election Survey. 2pgs [Subject: Campaign] [Report], 10/26/1972
Sindlinger's Saturday Report - Talk About, booklet titled "McGovern Continues to Make Poor Impression on U.S. Voters," focuses on data of those who are mostly critical of McGovern. 4pgs [Subject: Campaign] [Book], 9/30/1972
Report of the Summary of Continuous and Daily Political Confidence Nationwide Interviewing, Sindlinger's Dimension Concept on Politics, telephones to TV stations each Tuesday & Friday. Features Sidlinger's seven dimensions of voting. 4pgs [Subject: Campaign] [Report], no date
To: H.R. Haldeman From: Gordon Strachan RE: Sindlinger Poll. 1pg [Subject: Campaign] [Memo], 10/26/1972
Sindlinger's Daily Survey, 1972 Political Confidence Release #17, titled "McGovern Pickup Dies Out: Democrat Slips Back After Eagleton Appearances and Peace Speech." 3pgs [Subject: Campaign] [Newsletter], 10/20/1972
Sindlinger's Daily Survey, 1972 Political Confidence Release #16 by Sindlinger & Company: Marketing & Opinion Research, titled "Nixon Piling Up Huge Lead in East: Normally Democratic Area Doubles Margins for President." 4pgs [Subject: Campaign] [Newsletter], 10/20/1972
Sindlinger's Daily Survey, 1972 Political Confidence Release #17, released by Sindlinger & Company: Marketing & Opinion Research, titled "McGovern Pickup Dies Out: Democrat Slips Back After Eagleton Appearances and Peace Speech." 3pgs [Subject: Campaign] [Newsletter], 10/20/1972
To: H.R. Haldeman From: Gordon Strachan RE: Sindlinger Poll. 1pg [Subject: Campaign] [Memo], 10/24/1972
Sindlinger's Saturday Report, Political Confidence, released by Sindlinger & Company: Marketing & Opinion Research, titled "Number of Undecided Voters is Growing," feat. Survey #52, #53, #52-#53, #42-#53. 10pgs [Subject: Campaign] [Book], 10/7/1972
To: Gordon From: Nixon RE: Sindlinger's Saturday Report, Political Confidence from 09/30/1972, titled "Campaign Analysis - 5 Weeks Prior: From a Horce Race To A Rout" & "McGovern Loses Through Eagleton Appearance." Booklet and reports attached. 17pgs [Subject: Campaign] [Memo], no date
Sindlinger's Saturday Report, Political Confidence, released by Sindlinger & Company: Marketing and Opinion Research, titled "What Is Coming in Future Reports in This Series." 8pgs [Subject: Campaign] [Book], 8/26/1972
Nationwide Dimension Interviewing Survey From Friday Through Monday, October 13- 16, 1972, released by Sidlinger & Company, 1972 Election Survey. 2pgs [Subject: Campaign] [Report], 10/13/1972
Telephone Report from Sindlinger & Company Television News Service RE: Data for First Choice For President, Registered and Plan to Vote in November, Registered and Plan to Vote, and First Time Voters Who Are Registered and Plan to Vote. 1pg [Subject: Campaign] [Report], 10/17/1972
Summary of Continuous and Daily Political Confidence Nationwide Interviewing, Report of Sindlinger's Dimension Concept on Politics RE: Two Bi-Weekly Reports Telephone to TV Stations Each Tuesday & Friday. 2pgs [Subject: Campaign] [Report], no date
Nationwide Dimension Interviewing from #42-55 Friday-Thursday, Aug. 25-October 12, 1972, feat. Sindlinger's Seven Dimensions, released by Sindlinger & Company, 1972 Election Survey. 2pgs [Subject: Campaign] [Report], 8/25/1972
Sindlinger Data for August 25-October 9, 1972, Fifth Dimension - "Who self plan to vote for President in November," from Alabama, California, Connecticut, Florida, Illinois, Indiana, Michigan, New York, Ohio, Pennsylvania, Texas, Virginia. 1pg [Subject: Campaign] [Report], 8/25/1972
Dimension Interviewing from August 25- October 9, 1972 Election Survey #42-54 from Sindlinger & Company for states of Connecticut, New York, Pennsylvania, Illinois, Indiana, Michigan, Ohio, Alabama, Florida, Texas, Virginia, California. 24pgs [Subject: Campaign] [Report], 8/25/1972
Sindlinger's Saturday Report, Talk-About, released by Sindlinger & Company, Marketing & Opinion Research, titled "42 Days Of What Is Being Talked About." 8pgs [Subject: Campaign] [Book], 8/26/1972
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26146088
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WHSF: Contested, 41-6
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document
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1
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id
26146088
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document
title
WHSF: Contested, 41-6
description
This file contains:
Copy of Sindlinger's Wednesday Report, News & Issues titled "Opinions on Opinion Polls." 8pgs [Subject: Campaign] [Book], 11/1/1972
Sindlinger's Dimension Concept on Politics, Telephoned to TV Stations Each Tuesday & Friday, feat. Seven questions RE: election and voting. (reports attached). 20pgs [Subject: Campaign] [Report], no date
To: H.R. Haldeman From: Charles Colson RE: Sindlinger Information. Sindlinger trend lines might be of value. Telephone Survey attached. 2pgs [Subject: Campaign] [Memo], 10/31/1972
Special Telephone Report Forms RE: Sindlinger's 45 TV Station Political Network, starting Tuesday, October 31, calls for past seven days. 1pg [Subject: Campaign] [Report], no date
Nationwide Interviewing for Survey #57 and #58 from Tuesday through Monday - October 17-23, 1972, by Sindlinger & Company, Inc, of Swarthmore, Pennsylvania. 10pgs [Subject: Campaign] [Report], 10/17/1972
Sindlinger's Daily Survey, 1972 Political Confidence Release #19, titled "McGovern Drops Sharply in East: Liberal Stronghold Leads National Decline For the Democrat." 10pgs [Subject: Campaign] [Newsletter], 10/23/1972
To: Unknown From: Sindlinger & Company Marketing Opinion & Research RE: first of a series of pre-election reports for Sindlinger's 45 TV Station Political Network. 4pgs [Subject: Campaign] [Letter], 10/27/1972
Nationwide Dimension Interviewing Survey From Tuesday Through Thursday - October 24-26, 1972, from Sindlinger & Company. 1972 Election Survey. 2pgs [Subject: Campaign] [Report], 10/24/1972
Nationwide Dimension Interviewing Survey From Friday through Thursday, August 25- October 26, 1972, from Sindlinger & Company. 1972 Election Survey. 2pgs [Subject: Campaign] [Report], 8/25/1972
Sindlinger's Daily Survey, 1972 Political Confidence Release #23, report titled "McGovern Scores Slight Gains in Campaign: But Nixon Clings to Wide Lead and Remains Above 50-Million Votes." 3pgs [Subject: Campaign] [Report], 10/30/1972
Nationwide Dimension Interviewing Survey From Friday Through Thursday, October 20- 26, 1972, from Sindlinger & Company. 1972 Election Survey. 2pgs [Subject: Campaign] [Report], 10/26/1972
Sindlinger's Saturday Report - Talk About, booklet titled "McGovern Continues to Make Poor Impression on U.S. Voters," focuses on data of those who are mostly critical of McGovern. 4pgs [Subject: Campaign] [Book], 9/30/1972
Report of the Summary of Continuous and Daily Political Confidence Nationwide Interviewing, Sindlinger's Dimension Concept on Politics, telephones to TV stations each Tuesday & Friday. Features Sidlinger's seven dimensions of voting. 4pgs [Subject: Campaign] [Report], no date
To: H.R. Haldeman From: Gordon Strachan RE: Sindlinger Poll. 1pg [Subject: Campaign] [Memo], 10/26/1972
Sindlinger's Daily Survey, 1972 Political Confidence Release #17, titled "McGovern Pickup Dies Out: Democrat Slips Back After Eagleton Appearances and Peace Speech." 3pgs [Subject: Campaign] [Newsletter], 10/20/1972
Sindlinger's Daily Survey, 1972 Political Confidence Release #16 by Sindlinger & Company: Marketing & Opinion Research, titled "Nixon Piling Up Huge Lead in East: Normally Democratic Area Doubles Margins for President." 4pgs [Subject: Campaign] [Newsletter], 10/20/1972
Sindlinger's Daily Survey, 1972 Political Confidence Release #17, released by Sindlinger & Company: Marketing & Opinion Research, titled "McGovern Pickup Dies Out: Democrat Slips Back After Eagleton Appearances and Peace Speech." 3pgs [Subject: Campaign] [Newsletter], 10/20/1972
To: H.R. Haldeman From: Gordon Strachan RE: Sindlinger Poll. 1pg [Subject: Campaign] [Memo], 10/24/1972
Sindlinger's Saturday Report, Political Confidence, released by Sindlinger & Company: Marketing & Opinion Research, titled "Number of Undecided Voters is Growing," feat. Survey #52, #53, #52-#53, #42-#53. 10pgs [Subject: Campaign] [Book], 10/7/1972
To: Gordon From: Nixon RE: Sindlinger's Saturday Report, Political Confidence from 09/30/1972, titled "Campaign Analysis - 5 Weeks Prior: From a Horce Race To A Rout" & "McGovern Loses Through Eagleton Appearance." Booklet and reports attached. 17pgs [Subject: Campaign] [Memo], no date
Sindlinger's Saturday Report, Political Confidence, released by Sindlinger & Company: Marketing and Opinion Research, titled "What Is Coming in Future Reports in This Series." 8pgs [Subject: Campaign] [Book], 8/26/1972
Nationwide Dimension Interviewing Survey From Friday Through Monday, October 13- 16, 1972, released by Sidlinger & Company, 1972 Election Survey. 2pgs [Subject: Campaign] [Report], 10/13/1972
Telephone Report from Sindlinger & Company Television News Service RE: Data for First Choice For President, Registered and Plan to Vote in November, Registered and Plan to Vote, and First Time Voters Who Are Registered and Plan to Vote. 1pg [Subject: Campaign] [Report], 10/17/1972
Summary of Continuous and Daily Political Confidence Nationwide Interviewing, Report of Sindlinger's Dimension Concept on Politics RE: Two Bi-Weekly Reports Telephone to TV Stations Each Tuesday & Friday. 2pgs [Subject: Campaign] [Report], no date
Nationwide Dimension Interviewing from #42-55 Friday-Thursday, Aug. 25-October 12, 1972, feat. Sindlinger's Seven Dimensions, released by Sindlinger & Company, 1972 Election Survey. 2pgs [Subject: Campaign] [Report], 8/25/1972
Sindlinger Data for August 25-October 9, 1972, Fifth Dimension - "Who self plan to vote for President in November," from Alabama, California, Connecticut, Florida, Illinois, Indiana, Michigan, New York, Ohio, Pennsylvania, Texas, Virginia. 1pg [Subject: Campaign] [Report], 8/25/1972
Dimension Interviewing from August 25- October 9, 1972 Election Survey #42-54 from Sindlinger & Company for states of Connecticut, New York, Pennsylvania, Illinois, Indiana, Michigan, Ohio, Alabama, Florida, Texas, Virginia, California. 24pgs [Subject: Campaign] [Report], 8/25/1972
Sindlinger's Saturday Report, Talk-About, released by Sindlinger & Company, Marketing & Opinion Research, titled "42 Days Of What Is Being Talked About." 8pgs [Subject: Campaign] [Book], 8/26/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
41
6
11/1/1972
Campaign
Book
Copy of Sindlinger's Wednesday Report,
News & Issues titled "Opinions on Opinion
Polls." 8pgs
41
6
Campaign
Report
Sindlinger's Dimension Concept on Politics,
Telephoned to TV Stations Each Tuesday &
Friday, feat. Seven questions RE: election
and voting. (reports attached). 20pgs
41
6
10/31/1972
Campaign
Memo
To: H.R. Haldeman From: Charles Colson
RE: Sindlinger Information. Sindlinger
trend lines might be of value. Telephone
Survey attached. 2pgs
41
6
Campaign
Report
Special Telephone Report Forms RE:
Sindlinger's 45 TV Station Political
Network, starting Tuesday, October 31, calls
for past seven days. 1pg
41
6
10/17/1972
Campaign
Report
Nationwide Interviewing for Survey #57 and
#58 from Tuesday through Monday -
October 17-23, 1972, by Sindlinger &
Company, Inc, of Swarthmore,
Pennsylvania. 10pgs
41
6
10/23/1972
Campaign
Newsletter
Sindlinger's Daily Survey, 1972 Political
Confidence Release #19, titled "McGovern
Drops Sharply in East: Liberal Stronghold
Leads National Decline For the Democrat."
10pgs
Tuesday, January 31, 2012
Page 1 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
41
6
10/27/1972
Campaign
Letter
To: Unknown From: Sindlinger & Company
Marketing Opinion & Research RE: first of a
series of pre-election reports for Sindlinger's
45 TV Station Political Network. 4pgs
41
6
10/24/1972
Campaign
Report
Nationwide Dimension Interviewing Survey
From Tuesday Through Thursday - October
24-26, 1972, from Sindlinger & Company.
1972 Election Survey. 2pgs
41
6
8/25/1972
Campaign
Report
Nationwide Dimension Interviewing Survey
From Friday through Thursday, August 25-
October 26, 1972, from Sindlinger &
Company. 1972 Election Survey. 2pgs
41
6
10/30/1972
Campaign
Report
Sindlinger's Daily Survey, 1972 Political
Confidence Release #23, report titled
"McGovern Scores Slight Gains in
Campaign: But Nixon Clings to Wide Lead
and Remains Above 50-Million Votes." 3pgs
41
6
10/26/1972
Campaign
Report
Nationwide Dimension Interviewing Survey
From Friday Through Thursday, October 20-
26, 1972, from Sindlinger & Company.
1972 Election Survey. 2pgs
41
6
9/30/1972
Campaign
Book
Sindlinger's Saturday Report - Talk About,
booklet titled "McGovern Continues to
Make Poor Impression on U.S. Voters,"
focuses on data of those who are mostly
critical of McGovern. 4pgs
41
6
Campaign
Report
Report of the Summary of Continuous and
Daily Political Confidence Nationwide
Interviewing, Sindlinger's Dimension
Concept on Politics, telephones to TV
stations each Tuesday & Friday. Features
Sidlinger's seven dimensions of voting. 4pgs
Tuesday, January 31, 2012
Page 2 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
41
6
10/26/1972
Campaign
Memo
To: H.R. Haldeman From: Gordon Strachan
RE: Sindlinger Poll. 1pg
41
6
10/23/1972
Campaign
41
6
10/20/1972
Campaign
Newsletter
Sindlinger's Daily Survey, 1972 Political
Confidence Release #17, titled "McGovern
Pickup Dies Out: Democrat Slips Back After
Eagleton Appearances and Peace Speech."
3pgs
41
6
10/20/1972
Campaign
Newsletter
Sindlinger's Daily Survey, 1972 Political
Confidence Release #16 by Sindlinger &
Company: Marketing & Opinion Research,
titled "Nixon Piling Up Huge Lead in East:
Normally Democratic Area Doubles Margins
for President." 4pgs
41
6
10/20/1972
Campaign
Newsletter
Sindlinger's Daily Survey, 1972 Political
Confidence Release #17, released by
Sindlinger & Company: Marketing &
Opinion Research, titled "McGovern Pickup
Dies Out: Democrat Slips Back After
Eagleton Appearances and Peace Speech."
3pgs
41
6
10/24/1972
Campaign
Memo
To: H.R. Haldeman From: Gordon Strachan
RE: Sindlinger Poll. 1pg
41
6
10/7/1972
Campaign
Book
Sindlinger's Saturday Report, Political
Confidence, released by Sindlinger &
Company: Marketing & Opinion Research,
titled "Number of Undecided Voters is
Growing," feat. Survey #52, #53, #52-#53,
#42-#53. 10pgs
Tuesday, January 31, 2012
Page 3 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
41
6
Campaign
Memo
To: Gordon From: Nixon RE: Sindlinger's
Saturday Report, Political Confidence from
09/30/1972, titled "Campaign Analysis - 5
Weeks Prior: From a Horce Race To A
Rout" & "McGovern Loses Through
Eagleton Appearance." Booklet and reports
attached. 17pgs
41
6
8/26/1972
Campaign
Book
Sindlinger's Saturday Report, Political
Confidence, released by Sindlinger &
Company: Marketing and Opinion Research,
titled "What Is Coming in Future Reports in
This Series." 8pgs
41
6
10/13/1972
Campaign
Report
Nationwide Dimension Interviewing Survey
From Friday Through Monday, October 13-
16, 1972, released by Sidlinger & Company,
1972 Election Survey. 2pgs
41
6
10/17/1972
Campaign
Report
Telephone Report from Sindlinger &
Company Television News Service RE: Data
for First Choice For President, Registered
and Plan to Vote in November, Registered
and Plan to Vote, and First Time Voters
Who Are Registered and Plan to Vote. 1pg
41
6
Campaign
Report
Summary of Continuous and Daily Political
Confidence Nationwide Interviewing, Report
of Sindlinger's Dimension Concept on
Politics RE: Two Bi-Weekly Reports
Telephone to TV Stations Each Tuesday &
Friday. 2pgs
41
6
8/25/1972
Campaign
Report
Nationwide Dimension Interviewing from
#42-55 Friday-Thursday, Aug. 25-October
12, 1972, feat. Sindlinger's Seven
Dimensions, released by Sindlinger &
Company, 1972 Election Survey. 2pgs
Tuesday, January 31, 2012
Page 4 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
41
6
8/25/1972
Campaign
Report
Sindlinger Data for August 25-October 9,
1972, Fifth Dimension - "Who self plan to
vote for President in November," from
Alabama, California, Connecticut, Florida,
Illinois, Indiana, Michigan, New York, Ohio,
Pennsylvania, Texas, Virginia. 1pg
41
6
8/25/1972
Campaign
Report
Dimension Interviewing from August 25-
October 9, 1972 Election Survey #42-54
from Sindlinger & Company for states of
Connecticut, New York, Pennsylvania,
Illinois, Indiana, Michigan, Ohio, Alabama,
Florida, Texas, Virginia, California. 24pgs
41
6
8/26/1972
Campaign
Book
Sindlinger's Saturday Report, Talk-About,
released by Sindlinger & Company,
Marketing & Opinion Research, titled "42
Days Of What Is Being Talked About." 8pgs
Tuesday, January 31, 2012
Page 5 of 5
SMTWTFS
SINDLINGER'S WEDNESDAY REPORT
SINDLINGER
COMPANY
Marketing
NEWS & ISSUES
Opinion Research
November 1, 1972
Special
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
Opinions On Opinion Polls
They Do Not Influence Me
Just Other People.
An overwhelming number of Americans believe public opinion polls have absolutely
no influence on their own voting habits but are not so sure about the influence of the
polls upon other people and their friends.
Sindlinger & Company discovered this unique dichotomy of opinion by sampling
7,224 persons through its own method of continuous daily telephone surveys during
a 21-day period from October 5-25 --- at the very height of the 1972 presidential
campaign.
By top heavy majorities, Americans flatly informed Sindlinger interviewers who con-
ducted this special "poll on the pollsters" that the voting trends reported by public
opinion research firms had no bearing on their personal presidential choice one way
or the other.
Yet when these same people were queried as to whether they believed generally that
polls influence voting habits, the replies, together with the numberical segmentsof the
138,655,000 adult Americans they represent, were:
Percent
Number
Agree
48.5
67,204,000
Disagree
44.3
61,429,000
No Opinion
7.2
10,023,000
When they were asked if the polls had some influence on them, the replies were:
No Influence
78.9
109,467,000
Has Influence
16.6
22,960,000
No Opinion
4.5
6,227,000
NOT A FINAL Issue
SINDL INSER'S DIMENSION CONCEPT ON POLITICS
Telephoned to TV Stations Each Tuesday & Friday
Survey Number
51
52
53
54A
54B
54
56
55
57
53
59
60
Sample Size
965
1,328
983
849
877
1,726
1,284
1.044
913
1,331
900
1745
Dates of Nationwice
TUE -Sept. 26
FRI Sept. 29
TUE -Oct. 3
Friday Oct. 6
7 PM Sat. Oct. 7
Friday Oct. 6
Tues. -Oct.10
Fri. Oct. 13
Tue. -Oct. 17
Fri. Oct. 20
Tues. Oct. 24
10/26
Interviewing
THURS-Sept. 28
MON Cct. 2
THURS-Oct. 5
7 Pm Sat. Oct. 7
Monday Oct. 9
Monday Oct. 9
Thurs.-Oct.12
Mon. Oct. 16
Thurs. -Oct. 19
Mon. Oct. 23
Thurs. Oct. 26
10/30
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent
Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent
Number
Base All Adults
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(coo)
18 and older
100.0 138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
138,655
100.0
138,655
100.0
138,655
100.0
100.0
138,655
DIMENSION #), WHO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
McCovern
21.2
23,332
19.9
27,544
20.3
28,181
23.6
32,686
19.4
26,919
21.5
29,756
19.9
27,567
19.9
27,648
20.7
28,702
19.9
27,613
19.9
27,637
19.8
Nixon
63.2
87,692
60.3
83,600
61.2
84,862
85,663
60.0
83,218
58.3
80,781
56.9
78,960
57.5
79,712
53.9
74,792
57.1
61.2
84,876
62.3
86,427
61.8
Undecided*
15.6
21,631
19.7
27,510
18.5
25,612
15.3
21,092
18.3
25,309
16.7
23,234
20.1
27,869
21.8
30,225
22.4
30,994
22.5
31,330
26.1
35,227
23.1
0 DISENSION 42. WHO THINK OTHERS WANT
McGovern
19.7
27,323
18.6
25,776
19.4
26,904
19.0
26,358
19.7
27,329
19.8
27,460
18.0
25,022
18.7
25,900
17.3
58.3
80,898
20.7
28,666
20.0
27,730
20.3
28,191
Nixon
59.8
82,966
57.0
79,091
24.4
33,788
22.3
30,853
59.6
82,624
60.6
84,093
60.1
83,371
59.5
82,461
56.5
78,405
55.0
76,223
57.0
79,078
56.2
77,900
59,7
Undecided
20.5
28,366
21.5
29,836
23.8
25.2
34,952
24.9
34,555
25.1
34,851
23.0
19.7
27,364
19.3
26,832
19.5
27,093
32,920
DIMENSION 13. WHO THINK WILL ACTUALLY BE ELECTED
McGovern
7.8
10,781
8.3
11,496
8.5
11,729
8.5
11,728
8.0
11,024
8.2
11,370
4.5
6,255
4.4
6,047
5.7
7,902
4.5
6,246
7.0
9,695
6.0
Nixon
74.7
103,570
75.2
104,212
75.3
104,374
75.4
104,520
76.0
105,405
75.7
104,969
80.1
111,040
80.8
111,990
79.2
109,784
79.4
110,154
74.9
103,785
77.0
Undecided*
17.5
24,304
16.5
22,947
16.3
22,552
16.1
22,407
16.0
22,226
16.1
22,316
15.4
21,360
14.8
20,619
15.1
20,970
16.1
22,255
18.2
25,174
17.0
Registered and Plan
to Vote in November
57.5
79,757
58.5
81,117
58.5
81,090
59.9
82,998
60.1
83,345
60.0
93,175
60.1
83,393
58.4
80,995
59.5
82,461
59.4
82,406
58.2
80,746
59.3
82,
161
DIRENSION #4, PLM TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base - Plan to Vote
100.0
79,757
100.0
81,117
100.0
81,090
100.0
82,998
100.0
83,345
100.0
83,175
100.0
83,393
100.0
80,995
100.0
82,461
100.0
82,406
100.0
80,746
McCovern
19.1
15,246
19.2
15,556
18.2
14,798
18.6
15,401
17.5
14,563
18.0
14,975
19.4
16,170
20.3
16,418
20.4
16,856
20.5
16,671
19.5
15,718
15.6
Nixon
64.5
51,471
61.6
49,987
62.4
50,599
64.0
53,160
64.2
53,508
64.1
53,337
61.9
51,623
67.1
54,322
63.5
52,393
64.3
53,027
57.1
46,103
60.4
Undecided*
16.4
13,040
19.2
15,574
19.3
15,693
17.4
14,437
18.3
15,274
17.8
14,863
18.7
15,599
12.7
10,256
16.0
13,213
15.2
12,508
23.4
18,925
24.0
DIMENSION #5. WHO PLAN TO VOTE FCR
McGovern
22.9
18,280
20.1
16,269
22.2
18,023
26.8
22,269
22.4
18,698
24.6
20,455
19.9
16,566
22.3
18,036
21.5
17,763
23.5
19,378
20.1
10,202
22.1
Nixon
62.7
50,045
60.1
48,732
61.0
49,471
59.3
49,228
60.2
50,185
59.8
49,715
58.8
49,013
62.9
50,974
60.6
49,961
61.2
50,426
55.2
4,543
54.1
Undecided*
14.4
11,432
19.9
16,116
16.8
13,597
13.9
11,501
17.3
14,461
15.7
13,006
21.3
17,814
14.8
11,984
17.9
14,732
15.3
12,501
24.8
20,001
23.8
Points and Number
Nixon over McGovern
+30.8
+31,765
+40.0
+32,403
+38.8
+31,448
+38.9
+32,447
+40.6
+32,938
+32,193
37.7
31,048
+35.1
+28,341
32.0
+32.5
+26,959
+37.8
+31,487
+35.2
+29,260
+39.1
DIMINSION DO NOT AN TO VOTE & PHO SELF WANT FOR PRESIDENT
Base - Do Not No:
Plan to Vote
100.0
58,898
100.0
57,538
100.0
57,565
100.0
55,657
100.0
55,310
100.0
55,480
100.0
53,262
100.0
57,660
100.0
56,194
100.0
56,249
100.0
57,903
56, 494
SELF CHOICE
deCovern
23.9
14,087
20.8
11,988
23.2
13,383
31.1
17,284
22.3
12,356
26.6
14,781
20.6
11,397
19.5
11,231
21.1
11,846
19.1
10,743
21.1
12,222
26.0
Nixon
61.5
36,221
53.4
33,613
59.5
34,263
57.0
31,717
59.5
32,920
56.3
32,328
57.2
31,595
45.9
26,459
47.3
26,565
47.4
26,685
$0.1
28,992
Undecided*
14.6
8,590
20.7
11,938
17.2
9,919
12.0
6,656
18.1
10,036
15.1
8,372
22.2
12,271
34.6
19,970
31.6
17,781
33.5
18,822
28.8
16,694
21.7
7.
FIRST
TIME
VOTERS
&
WHO
PLAN TO VOTE FOR
21.1
16,809
21.0
17,023
21.1
17,071
20.7
17,141
20.7
17,227
20.7
17,185
20,5
17,136
21.2
17,169
20.6
17,010
20.5
16,874
18.3
14,785
15,
891
Buse First Time
100.0
16,809
100.0
17,023
100.0
17,071
100.0
17,141
100.0
17,227
100.0
17,185
100.0
17,136
100.0
17,169
100.0
17,010
Voters
100.0
16,874
100.0
14,708
McCovern
39.3
6,610
35.6
6,056
37.2
6,354
38.1
6,252
34.8
5,983
36.4
6,252
33.4
5,723
37.7
6,479
39.3
6,663
40.7
6,975
39.6
5,855
37.0
54.7
9,198
52.1
8,872
52.0
8,831
53.4
9,147
55.2
9,502
34.3
9,328
59.6
10,215
54.7
9.394
54.5
9,265
51.9
9,269
56.2
8,317
53.0
Undecided
5.0
1,001
12.3
2,095
10.9
1,830
8.6
1,463
10.1
1,738
9.3
1,603
7.0
1,198
7.5
1,296
6.2
1,06%
4.3
730
4.2
817
5:0
61
62
63
2064
2775
1030
10/26
10/26-11/1
10/31-11/1
10/31
18.8
20.2
20.7
60.4
58.8
61.7
20.7
20.9
17.6
16.5
17.6
18.2
63.8
62.0
65.8
19.7
20.4
16.0
5.4
6.2
6.6
77.0
77.4
78.1
17.3
16.3
15.3
59.4 82,292
58.7
81,450
57.9
80,244
15.5
16.4
17.8
61.3
61.0
62.0
23.2
22.6
20.2
21.1
23.9
27.0
56.8
55.7
57.0
22.0
20.4
15.2
35.7
29,357
31.8
57,205
30.0
58,411
23.7
25.6
24.8
59.1
55.7
61.3
17.1
18.6
13.9
11.5
15,922
18.6
15,187
17.4
13,999
36.7
37.2
37.5
57.8
57.9
57.7
4.9
4.8
5.5
SINDLINCER'S DIMENSION CONCEPT ON POLITICS
Survey Number
59-A
59-B
59-C
59-D
59
61
62
63
64
60
Sumple Size
503
397
731
1,462
900
2775
1030
1363
1,745
2064
Dates of Nationwide
Tues -Oct. 24
Thurs. -Oct. 26
Thurs -Oct. 26
Thurs -Oct. 26
Tues -Oct. 24
Thurs. -Oct. 26
10/26
10/26
10/31
10/31
Wed. -Oct. 25
Fri. -Oct. 27
Sun. -Oct. 29
Thurs Oct. 26
Interviewing
Hanoi Announcement
Fri. -Oct. 30
10/31
11/1
11/1
11/2
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Nunber
Percent Number
Percent
Number
Percent
Number
Percent
Number
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
DIMENSION =1, WH) SELF WANT TO BE ELECTED AS NEXT PRESIDENT
Base All Adults
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
18 and older
McGovern
21.5
29,824
17.9
24,856
19.2
26,603
20.5
28,462
19.9
19.8
18.8
20.2
20.7
21.5
27,637
27,500
Nixon
57.5
79,726
49.4
68,527
52.2
72,353
54.1
75,044
53.9
74,792
57.1
79,224
60.4
58.8
61.7
13:3
Undecided*
20.9
29,105
32.6
45,273
28.7
39,699
25.3
35,149
26.1
36,227
23.1
31,930
20.7
20.9
17.6
D DIMENSION 42. WHO THINK OTHERS WANT
17.6
18.2
19.4
McGoveri
20.9
28,976
15.9
22,012
18.3
25,439
18.2
25,233
18.7
25,903
17.3
23,920
16.5
Nixon
57.9
80,305
54.0
74,837
54.2
75,207
55.4
76,852
56.2
77,900
63.8
62.0
65.8
67.4
59.6
82,804
19.7
20.4
16.0
13.2
Undecided*
21.1
29,374
30.2
41,806
27.4
38,010
26.3
46,570
25.1
34,851
23.0
31,932
DIMENSION #3. WHO THINK WILL ACTUALLY BE ELECTED
McGover
8.7
12,119
4.8
6,626
6.4
8,898
6.3
8,718
7.0
9,695
8,262
74.9
77:8
79:4
6.6
6.7
6.0
78.1
80.4
Nixon
80.7
111,925
67.4
93,411
70.2
97,291
74.9
103,790
103,785
77.0
106,802
Undecided*
10.5
14,610
27.8
38,618
23.4
32,467
18.8
26,147
18.2
25,174
17.3
16.3
15.3
12.9
17.0
23,590
Registered and Plan
59.3
82,161
59.4
58.7
57.9
59.7
to Vote in November
59.8
82,975
56.2
77,911
56.1
77,788
57.7
79,954
58.2
80,746
82,292
81,450
80,244
82,708
DIMENSION : PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to Vote
100.0
82,975
100.0
77,911
100.0
77,788
100.0
79,954
100.0
80,746
100.0
82,161
15.5
16.4
17.8
18.9
McGovern
21.6
17,922
16.6
12,926
19.3
14,982
17.4
13,948
19.5
15,718
15.6
12,794
63.5
Nixon
61.1
50,738
51.6
40,214
53.9
41,949
56.1
44,869
57.1
46,103
60.4
61.3
61.0
62.0
49,666
23.4
18,925
19,701
23.2
22.6
20.2
17.6
Undecided*
17.2
13,415
31.8
24,771
26.8
20,857
25.5
21,137
24.0
* DIMENSION =5. WHO PLAN TO VOTE FOR
McGovern
24.3
20,130
14.4
12,212
17.3
13,478
20.1
16,033
20.1
16,202
22.1
18,198
21.1
23.9
27.0
27.8
55.2
44,543
44,817
56.8
55.7
57.0
58.9
Nixon
57.8
47,990
51.6
40,176
57.7
40,982
54.2
43,351
54.5
Undecided*
17.9
14,854
34.0
26,523
30.0
23,328
25.7
20,569
24.8
20,001
23.4
19,147
22.0
20.4
15.2
13.2
Points and Number
+35.1
+28,341
+26,619
35.7
31.8
30.0
31.1
Nixon over McGo/ern
+33.5
+27,860
+37.2
+27,964
+40.4
+27,504
+34.1
+27,318
+32.4
29,357
57,205
58,411
25,746
DIMENSION
#6
DO NOT PLAN TO VOTE & WHO SELF WANT FOR PRESIDENT
Base Do Not Now
Plan to Vote
100.0
55,685
100.0
60,744
100.0
60,867
100.0
58,701
100.0
57.909
100.0
56,494
SELF CHOICE
25.9
24.8
25.4
McGovern
21.4
11,901
19.6
11,929
19.1
11,621
24.7
14,514
21.1
12.222
26.0
14,705
23.7
Nixon
52.1
28,990
46.6
28,313
50.0
30,404
51.4
30,174
50.1
52.3
29,558
59.1
61.3
63.1
28.992
16.694
17.1
18.6
13.9
11.6
Undecided*
26.5
14,789
33.8
20,501
30.9
18,842
23.8
14,014
28.8
21.7
12,231
19.3
15,891
11.5
18.6
17.4
18.6
DIMENSION #7 FIRST TIME VOTERS & WHO PLAN TO VOTE FOR
Base First Time
100.0
16,523
100.0
12,582
100.0
14,046
100.0
15,364
100.0
14.788
15,922
15,187
13,999
15,362
Voters
19.9
16,523
16.1
12,582
18.1
14,046
19.2
15,364
18.3
14,788
100.0
15,891
McGovera
40.0
6,611
38.9
14,893
39.2
5,502
37.0
5,689
39.6
5,855
37.0
5,880
36.7
37.2
37.5
35.8
8,317
57.9
57:7
59.0
Nixon
54.9
9,077
58.4
7,344
54.1
7,598
57.4
8,822
56.2
58.0
9,217
57.8
Undecided*
5.1
835
2.7
345
6.7
947
5.6
853
4.2
617
5.0
795
5.5
4.9
4.8
5.3
SINDLINGER'S DIMENSION CONCEPT ON POLITICS
Survey Number
59-A
59-B
59-C
59-D
59
60
61
62
63
64
Sample Size
503
397
731
1,462
900
2775
1030
1363
1,745
2064
Dates of Nationwide
Tues. -Oct. 24
Thurs.-Oct. 26
Thurs -Oct. 26
Thurs.-Oct. 20
Tues. -Oct. 24
Thurs -Oct. 26
10/26
10/26
10/31
10/31
Wed. -Oct. 25
Fri. -Oct. 27
Sun. -Oct. 29
Thurs.Oct. 26
Interviewing
11/1
Hanoi Announcement
Fri. -Oct. 30
10/31
11/1
11/2
Percent Number
Percent
Number
Percent
llumber
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
DIMENSION
#1.
WHO
SELF
WANT
TO
BE
ELECTED
AS
NEXT
PRESIDENT
Base All Adults
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
18 and older
19.2
26,603
20.5
19.9
27,637
18.8
20.2
20.7
21.5
McGovern
21.5
29,824
17.9
24,856
28,462
19.8
27,500
Nixon
57.5
79,726
49.4
68,527
52.2
72,353
54.1
74,792
60.4
58.8
61.7
75,044
53.9
57.1
79,224
Undecided*
29,105
32.6
45,273
28.7
39,699
25.3
35,149
26.1
36,227
23.1
20.7
20.9
17.6
13.3
20.9
31,930
DIMENSION #2. WHO THINK OTHERS WANT
McGovern
20.9
28,976
15.9
22,012
18.3
25,439
18.2
25,233
18.7
25,903
16.5
17.6
18.2
19.4
17.3
23,920
80,305
54.0
74,837
54.2
75,207
55.4
76,852
56.2
77,900
59.6
82,804
63.8
62.0
65.8
67.4
Nixon
57.9
13.2
Undecided*
21.1
29,374
30.2
41,806
27.4
38,010
26.3
46,570
25.1
34,851
23.0
31,932
19.7
20.4
16.0
DIMENSION #3. WHO THINK WILL ACTUALLY BE ELECTED
McGovern
8.7
12,119
4.8
6,626
6.4
8,898
6.3
8,718
7.0
9,695
6.0
8,262
79:2
6.6
6.7
80.4
Nixon
80.7
111,925
67.4
93,411
70.2
97,291
74.9
103,790
74.9
103,785
77:0
78.1
77.0
106,802
Undecided*
10.5
14,610
27.8
38,618
23.4
32,467
18.8
26,147
18.2
25,174
17.3
16.3
15.3
12.9
17.0
23,590
Registered and Plan
58.7
57.9
59.7
to Vote in November
59.8
82,975
56.2
77,911
56.1
77,788
57.7
79,954
58.2
80,746
59.3
82,161
59.4
82,292
81,450
80,244
82,708
DIMENSION PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to /ote
100.0
82,975
100.0
77,911
100.0
77,788
100.0
79,954
100.0
80,746
100.0
82,161
15.5
16.4
17.8
18.9
McGovern
21.6
17,922
16.6
12,926
19.3
14,982
17.4
13,948
19.5
15,718
15.6
12,794
Nixon
61.1
50,738
51.6
40,214
53.9
41,949
56.1
44,869
57.1
46,103
60.4
49,666
61.3
61.0
62.0
63.5
18,925
19,701
23.2
22.6
20.2
17.6
Undecided*
17.2
13,415
31.8
24,771
26.8
20,857
25.5
21,137
23.4
24.0
* DIMENSION #5. WHO PLAN TO VOTE FOR
McGover:
24,3
20,130
14.4
12,212
17.3
13,478
20.1
16,033
20.1
16,202
22.1
18,198
21.1
23.9
27.0
27.8
55.2
44,543
44,817
56.8
55.7
57.0
58.9
Nixon
57.8
47,990
51.6
40,176
57.7
40,982
54.2
43,351
54.5
Undecided*
17.9
14,854
34.0
26,523
30.0
23,328
25.7
20,569
24.8
20,001
23.4
19,147
22.0
20.4
15.2
13.2
Points and Number
+35.1
+28,341
+32.4
+26,619
35.7
31.8
30.0
31.1
Nixon over McGo/ern
+33.5
+27,860
+37.2
+27,964
+40.4
+27,504
+34.1
+27,318
29,357
57,205
58,411
25,746
DIMENSION
#6
DO NOT PLAN TO VOTE & WHO SELF WANT FOR PRESIDENT
Base Do Not Now
Plan to Vote
100.0
55,685
100.0
60,744
100.0
60,867
100.0
58,701
100.0
57,909
100.0
56,494
SELF CHOICE
12.222
23.7
25.9
24.8
25.4
McGovern
21.4
11,901
19.6
11,929
19.1
11,621
24.7
14,514
21.1
26.0
14,705
61.3
63.1
Nixon
52.1
28,990
46.6
28,313
50.0
30,404
51.4
30,174
50.1
28.992
52.3
29,558
59.1
28.8
16.694
21.7
12,231
17.1
18.6
13.9
11.6
Undecided*
26.5
14,789
33.8
20,501
30.9
18,842
23.8
14,014
11.5
18.6
17.4
18.6
19.3
15,891
DIMENSIO FIRST TIME YOTERS & WHO PLAN TO VOTE FOR
Base First Time
100.0
16,523
100.0
12,582
100.0
14,046
100.0
15,364
100.0
14.788
15,922
15,187
13,999
15,362
Voters
19.9
16,523
16.1
12,582
18.1
14,040
19.2
15,364
18.3
14,788
100.0
15,891
McGovern
40.0
6,611
38.9
14,893
39.2
5,502
37.0
5,689
39.6
5,855
37.0
5,880
36.7
37.2
54.9
56.2
57.9
37:5
35.8
59.0
Nixon
9,077
53.4
7,344
54.1
7,598
57.4
8,822
8.317
58.0
9,217
57.8
5.3
Undecided*
5.1
835
2.7
345
6.7
947
5.6
617
5.5
4.9
4.8
853
4.2
5.0
795
SINDLINGER'S DIMENSION CONCEPT CA POLITICS
Telephoned to TV Stations Each Tuesday & Friday
Survey Number
51
52
53
54A
54B
54
56
55
57
58
Sample Size
965
1,328
983
849
877
1,726
1,284
913
1331
1,044
Dates of Nationwide
TUE -Sept. 26
FRI Sept. 29
TUE -Oct. 3
Friday Oct. 6
7 PM Sat. Oct. 7
Friday Oct. 6
Tues. -Oct.10
Fri. Oct. 13
Tue. -Oct. 17
10/20
Interviewing
THURS-Sept. 28
MON Oct. 2
THURS-Oct. 5
7 Pm Sat. Oct. 7
Monday Oct. 9
Monday Oct. 9
Thurs Oct.12
Mon. Oct. 16
Thurs -Oct. 19
10/23
Percent Number
Percent Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Base All Adults
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
18 and older
100.0 138,655
100.0 138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
138,655
DIMENSION WHO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
McGovern
21.2
29,332
19.9
27,544
20.3
28,181
23.6
32,686
19.4
26,919
21.5
29,756
19.9
27,567
19.9
27,648
20.7
28,702
19.9
Nixon
63.2
87,692
60.3
83,600
61.2
84,862
61.2
84,876
62.3
86,427
61.8
85,665
60.0
83,218
58.3
80,781
56.9
78,960
57.5
Undecided*
15.6
21,631
19.7
27,510
18.5
25,612
15.3
21,092
18.3
25,309
16.7
23,234
20.1
27,869
21.8
30,225
22.4
30,994
22.5
DIMENSION =2. WHO THINK OTHERS WANT
19.7
27,323
18.6
25,776
19.4
26,904
26,358
19.8
27,480
18.0
McGovern
20.7
28,666
20.0
27,730
20.3
28,191
19.0
19.7
27,329
Nixon
59.8
82,966
57.0
79,091
58.3
80,898
30,853
59.6
82,624
60.6
84,093
60.1
83,371
59.5
82,461
56.5
78,405
55.0
76,223
57.0
Undecided*
20.5
28,366
24.4
33,788
22.3
21.5
29,836
25.2
34,952
24.9
19.7
27,364
19.3
26,832
19.5
27,093
23.8
32,920
DIMENSION #3. WHO THINK WILL ACTUALLY BE ELECTED
McGovern
7.8
10,781
8.3
11,496
8.5
11,729
8.5
11,728
8.0
11,024
8.2
11,370
4.5
6,255
4.4
6,047
5.7
7,902
4.5
Nixon
74.7
103,570
75.2
104,212
75.3
104,374
75.4
104,520
76.0
105,405
75.7
104,969
80.1
111,040
80.8
111,990
79.2
109,784
79.4
Undecided*
17.5
24,304
16.5
22,947
16.3
22,552
16.1
22,407
16.0
22,226
16.1
22,316
15.4
21,360
14.8
20,619
15.1
20,970
16.1
Registered and Plan
to Vote in November
57.5
79,757
58.5
81,117
58.5
81,090
59.9
82,998
60.1
83,345
60.0
83,175
60.1
83,393
58.4
80,995
59.5
82,461
59.4
82,406
DIMENSION
#4.
PLAN
TO
VOTE
AND
WHO
SELF
WANT
FOR
PRESIDENT
Base Plan to Vote
100.0
79,757
100.0
81,117
100.0
81,090
100.0
82,998
100.0
83,345
100.0
83,175
100.0
83,393
100.0
80,995
100.0
82,461
McGovern
19.1
15,246
19.2
15,556
18.2
14,798
18.6
15,401
17.5
14,563
18.0
14,975
19.4
16,170
20.3
16,418
20.4
16,856
20.5
Nixon
64.5
51,471
61.6
49,987
62.4
50,599
64.0
53,160
64.2
53,508
64.1
53,337
61.9
51,623
67.1
54,322
63.5
52,393
64.3
Undecided*
16.4
13,040
19.2
15,574
19.3
15,693
17.4
14,437
18.3
15,274
17.8
14,863
18.7
15,599
12.7
10,256
16.0
13,213
15.2
DIMENSION =5. WHO PLAN TO VOTE FOR
McGovern
22.9
18,280
20.1
16,269
22.2
18,023
26.8
22,269
22.4
18,698
24.6
20,455
19.9
16,566
22.3
18,036
21.5
17,768
23.5
Nixon
52.7
50,045
60.1
48,732
61.0
49,471
59.3
49,228
60.2
50,185
59.8
49,715
58.8
49,013
62.9
50,974
60.6
49,961
61.2
Undecided*
14.4
11,432
19.9
16,116
16.8
13,597
13.9
11,501
17.3
14,461
15.7
13,006
21.3
17,814
14.8
11,984
17.9
14,732
15.3
Points and Number
Nixon over McGovern
+39.8
+31,765
+40.0
+32,463
+38.8
+31,448
+32.5
+26,959
+37.8
+31,487
+35.2
+29,260
+38.9
+32,447
+40.6
+32,938
+39.1
+32,193
37.7
31,048
DIMENSION #6 DO NOT PLAN TO VOTE & WHO SELF WANT FOR PRESIDENT
Base Do Not Now
Plan to Vote
100.0
58,898
100.0
57,538
100.0
57,565
100.0
55,657
100.0
55,310
100.0
55,480
100.0
55,262
100.0
57,660
100.0
56,194
SELF CHOICE
McGovern
23.9
14,087
20.8
11,988
23.2
13,383
31.1
17,284
22.3
12,356
26.6
14,781
20.6
11,397
19.5
11,231
21.1
11,846
19.1
Nixon
61.5
36,221
58.4
33,613
59.5
34,263
57.0
31,717
59.5
32,920
58.3
32,328
57.2
31,595
45.9
26,459
47.3
26,568
47.4
Undecided*
14.6
8,590
20.7
11,938
17.2
9,919
12.0
6,656
18.1
10,036
15.1
8,372
22.2
12,271
34.6
19,970
31.6
17,781
33.5
DIMENSION #7 FIRST TIME VOTERS & WHO
PLAN TO VOTE FOR
21.1
16,809
21.0
17,023
21.1
17,071
20.7
17,141
20.7
17,227
20.7
17,185
20.5
17,136
21.2
17,169
20.6
17,010
16,874
Base First Time
100.0
16,809
100.0
17,023
100.0
17,071
100.0
17,141
100.0
17,227
100.0
17,185
100.0
17,136
100.0
17,169
100.0
17,010
Voters
McGovern
39.3
6,610
35.6
6,056
37.2
6,354
38.1
6,252
34.8
5,988
36.4
6,252
33.4
5,723
37.7
6,479
39.3
6,683
40.7
52.0
8,881
53.4
9,147
55.2
9,502
54.3
9,328
59.6
10,215
Nixon
54.7
9,198
52.1
8,872
54.7
9,394
54.5
9,265
54.9
6.0
1,001
12.3
2,095
10.9
1,836
8.6
1,468
10.1
1,738
9.3
1,605
7.0
1,198
Undecided*
7.5
1,296
6.2
1,065
4.3
Telephoned to TV Sentions a
Survey Number
51
52
53
54A
54B
54
56
57
55
Sample Size
965
1,328
983
849
877
1,726
1,284
913
1.044
Dates of Nationwide
TUE -Sept. 26
FRI Sept. 29
TUE -Oct. 3
Friday Oct. 6
7 PM Sat. Oct. 7
Friday Oct. 6
Tues. -Oct.10
Fri. Oct. 13
10/17
Interviewing
THURS-Sept. 28
MON Oct. 2
THURS-Oct. 5
7 Pm Sat. Oct. 7
Monday Oct. 9
Monday Oct. 9
Thurs.-Oct.12
Mon. Oct. 16
10/19
Percent Number
Percent Number
Percent Number
Percent
Number
Percent Number
Percent
Number
Percent
Number
Percent Number
Percent Number
Percent
Number
Percent
Number
Base All Adults
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
18 and older
100.0 138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
132,655
100.0
138,655
100.0
138,655
DIRENSION #1, 10 SELF WANT TO BE ELECTED AS NEXT PRESIDENT
100.0 138,655
McGovern
21.2
29,332
19.9
27,544
20.3
28,181
23.6
32,686
19.4
26,919
21.5
29,756
19.9
27,567
19.9
27,648
20.7
Kixon
63.2
87,692
60.3
83,600
61.2
84,862
61.2
84,876
62.3
86,427
61.8
85,665
60.0
83,218
53.3
80,781
56.9
Undecided*
15.6
21,631
19.7
27,510
18.5
25,612
15.3
21,092
18.3
25,309
16.7
23,234
20.1
27,869
21.8
30,225
22.4
DIMENSE WHO THIN
McCovern
19.7
27,323
18.6
25,776
19.4
26,904
19.8
58.3
20.7
28,666
20.0
27,730
20.3
28,191
19.0
26,358
13.7
27,329
Nixon
59.8
82,966
57.0
79,091
80,898
20.5
28,366
33,788
22.3
59.6
82,624
60.6
84,093
60.1
83,371
59.5
82,461
56.5
78,405
55.0
Undeciced*
24.4
30,853
19.7
27,364
19.3
26,832
19.5
27,093
21.5
29,836
23.8
32,920
25.2
DIRENSION
10 THINK WILL ACTUALLY BE ELECTED
McCovern
7.8
10,781
8.3
11,496
8.5
11,729
8.5
11,728
8.0
11,024
8.2
11,370
4.5
6,255
4.4
6.047
5.7
Nixer
74.7
103,570
75.2
104,212
75.3
104,374
75.4
104,520
76.0
105,405
75.7
104,969
80.1
111,040
80.8
111,990
79.2
Undecided*
17.5
24,304
16.5
22,947
16.3
22,552
16.1
22,407
16.0
22,226
16.1
22,316
15.4
21,360
14.8
20,619
15.1
Registered and Plan
to Vote in Nov ember
57.5
79,757
58.5
81,117
58.5
81,090
59.9
82,998
60.1
83,345
60.0
83,175
60.1
83,393
58.4
$0,995
59.5
82,461
DIMENSION AN TO VOTE AND WHO SEL WANT FOR PRESIDENT
Buse Plan to Vote
100.0
79,757
100.0
81,117
100.0
81,090
100.0
82,998
100.0
83,345
100.0
83,175
100.0
83,393
100.0
80,995
15,556
18.2
14,798
17.5
McGovern
19.1
15,246
19.2
18.6
15,401
14,563
18.0
14,975
19.4
16,170
20.3
16,413
20.4
Nixen
34.5
51,471
61.6
49,987
62.4
50,599
64.0
53,160
64.2
53,508
64.1
53,337
61.9
51,623
67.1
54,322
63.5
Undect ded*
16.4
13,040
19.2
15,574
19.3
15,693
17.4
14,437
18.3
15,274
17.8
14,863
18.7
15,599
12.7
10,250
16.0
* DISENSION 10 PLAN TO VOTE FOR
McGovern
22.9
18,280
20.1
16.269
22.2
18,023
26.8
22,269
22.4
18,698
24.6
20,455
19.9
16,566
22.3
18,036
21.5
Nixon
62.7
50,045
60.1
48,732
61.0
49,471
59.3
49,228
60.2
50,185
59.8
49,715
58.8
49,013
62.9
50,974
60.6
Undecided*
14.4
11,432
19.9
16,116
16.8
13,597
13.9
11,501
17.3
14,461
15.7
13,006
21.3
17,814
14.8
11,984
17.9
Points and Number
Nixon over McGovern
+39.8
+31,765
+40.0
+32,463
+38.8
+31,448
+32.5
+26,959
+37.8
+31,487
+35.2
+29,260
+38.9
+32,447
+40.6
+32,938
39.1
DISENSION 16 PLAN TO VOTE & WHO SELF WANT FOR FRESIDENT
Base Do Not low
Plan to Vote
100.0
58,698
100.0
57,538
100.0
57,565
100.0
55,657
100.0
55,310
100.0
55,480
100.0
55,262
100.0
57,060
56,000
SELF CHOICE
NeGoveen
23.9
14,087
20.8
11,988
23.2
13,383
31.1
17,284
22.3
12,356
26.6
14,781
20.6
11,397
19.5
11,231
21.1
Nixon.
61.5
06,221
58.4
33,613
59.5
34,263
57.0
31,717
59.5
32,920
58.3
32,328
57.2
31,595
45.9
26,459
47.3
undeclidad*
14.6
8,590
20.7
11,938
17.2
9,919
12.0
6,656
18.1
10,036
15.1
8,372
22.2
12,271
34.6
19,970
31.6
DIRENSION 7. RST TIME VOTERS 3. WHO
VOTE FOR
21.1
10.809
21.0
17,023
21.1
17,071
20.7
17,141
20.7
17,227
20.7
17,185
20.5
17,136
21.2
17,169
17,010
Tose First Time
100.0
16,809
100.0
17,023
100.0
17,071
100.0
17,141
100.0
17,227
100.0
17,185
100.0
17,136
100.0
17,169
Voters
("eGoverr
39.3
6,610
35.6
6,056
37.2
6,354
38.1
6,252
34.8
5,985
36.4
6,252
33.4
5,723
37.7
6,479
39.3
64.7
0,198
52.1
8,872
52.0
0,881
53.4
9,147
55.2
9,502
54.3
9,328
59.6
10,215
54.7
9,394
54.5
Mach.
6.0
1,001
12.3
2,095
10.9
1,836
8.6
1,468
10.1
1,73S
9.3
1,605
7.0
1,198
7.5
1,296
6:2
Undectiled
DIMENSION CONCEPT ON POLITICS
Survey Number
42 + 43
44 + 45
46 + 47
48 + 49
50 + 51
52 + 53
54 + 55
56 & 57
42-57
Sample Size
2,228
2,240
2,191
2,246
2,289
2,311
2,770
2197
18,472
Dates of Nationwide
FRI Aug 25
FRI -Sept 1
FRI Sept. 8
FRI -Sept.15
FRI -Sept. 22
FRI -Sept.:
Fri. -Oct. 6
8/25
-
Interviewire
THURS-Aug 31
THURS-Sept 7
THURS Sept. 14
THURS-Sept.21
THURS-Sept. 28
THURS-Oct. 5
Thurs. -Oct. 12
10/19
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
(CCO)
(000)
(000)
(000)
(000)
(000)
(000)
Pase All Adults
18 and older
100.0
136,329
100.0 138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
DIMENSION =1, WHO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
McGovern
22.4
30,533
21.9
30,391
20.3
28,176
22.4
31,062
20.9
28,916
20.1
27,815
20.9
28,959
20.3
21.1
Mixon
55.9
76,238
57.0
79,029
59.7
82,758
62.0
85,962
62.6
86,793
60.7
84,138
61.1
84,741
57.7
59.7
Undecided*
21.7
29,558
21.1
29,235
20.0
27,721
15.6
21,631
16.5
22,946
19.3
26,704
18.0
24,956
22.0
19.2
0 DIMENSION 2. WHO THINK OTHERS WANT
McCovern
22.4
30,593
22.2
30,826
20.6
28,540
19.0
18.9
26,257
19.8
27,523
19.8
20.3
19.8
27,481
26,380
Mixon
50.7
69,142
55.7
77,172
56.0
77,691
57.4
79,549
58.9
81,726
57.6
79,858
59.9
82,986
55.9
56.6
Uncecices*
26.9
30,954
22.1
30,657
24.2
33,483
22.0
30,566
22.1
30,549
23.5
32,539
20.3
28,146
24.4
23.1
DIAENSION
WHO THINK WILL ACTUALLY BE ELECTED
McGovern
9.7
13,217
9.2
12,690
7.2
9,935
8.4
11,667
7.6
10,548
8.4
11,595
6.8
9,446
4.9
7.9
Nixon
66.6
90,850
65.7
91,127
72.2
100,104
75.2
104,280
77.3
107,239
80.1
72.8
69.8
96,847
74.4
103,109
Undecided*
23.7
32,256
25.1
34,838
23.0
31,873
19.4
26,884
18.0
24,998
16.5
22,780
15.8
21,970
14.9
19.4
Recistered and Plan
to Vote in November
57.0
77,709
56.5
78,290
55.0
76,217
56.0
77,€23
57.1
79,133
58.5
81,106
60.0
83,254
58.9
57.4
81,602
79,650
CHARGESION =4 PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to Vote
100.0
77,709
100.0
78,290
100.0
76,217
100.0
77,623
100.0
79,133
100.0
81,106
100.0
83,254
McCovern
22.5
17,500
21.9
17,142
18.2
13,865
17.4
13,531
18.2
14,380
18.8
15,235
18.5
15,437
20.3
Nixer
56.4
43,307
59.5
46,590
62.8
47,827
63.9
49,609
64.4
50,925
62.0
50,247
19:4
C3.3
52,690
65.6
Uncecided
21.1
16,402
18.6
14,558
19.0
14,525
18.7
14,483
17.4
13,828
19.1
15,623
18.1
15,126
14.1
18.2
* DISENSION WHO PLAN TO VOTE FOR
McCovern
22.9
17,805
24.2
18,936
21.4
16,342
22.4
17,360
21.5
16,998
21.0
17,015
22.8
18,994
22.0
22.3
Nixon
55.7
43,020
57.8
45,232
59.6
45,422
61.7
47,876
62.1
49,181
60.5
49,046
59.4
49,421
61.9
Undectood*
21.4
16,584
18.0
14,122
19.0
14,453
15.9
12,387
16.4
12,954
18.5
15,045
17.8
14,839
16.1
57:8
Points and Number
Nixon ever McCevern
+32.0
+26,515
+33.6
+26,296
+38.2
+29,080
+39.3
+30,516
+40.6
+32,183
+39.5
+32,031
+36.6
+30,427
39.9
37.5
BLSC Do Now
Plan to Vote
100.0
58,620
100.0
60,355
100.0
62,438
100.0
61,032
100.0
59,522
100.0
57,549
100.0
55,401
57,053
59,005
SELF CHOICE
McCovern
22.2
28.7
17,532
21.9
12,580
24.4
13,522
20.1
23.1
13,034
21.9
13,249
20.4
12,725
24.4
14,536
Nicon
55.3
32,430
53.7
32,439
57.7
36,006
59.6
36,354
60.3
35,867
58.9
33,890
57.9
32,050
46.5
56.3
11.7
7,146
19.3
11,078
17.7
9,829
33.4
20.6
22.5
13,166
24.4
14,677
22.2
13,707
15.3
9,119
VIALIER
20.0
16,542
20.5
16.030
13.9
14,429
19.1
14,810
21.5
17,021
21.0
17,044
20.6
17,167
21.01
20.4
THE Time
17,103
16,213
100.0
10.542
100.0
15,030
100.0
14,429
100.0
14,816
100.0
17,021
100.0
17,044
100.0
17,167
McGovern
35.0
5,546
37.5
6,004
37.2
5,073
35.4
5,245
38.8
6,603
36.3
6,182
35.2
6,049
36.4
36.7
55.4
3,214
54.5
52.1
8,876
56.3
9,568
54.6
51.6
36.2
5,000
46.3
7,426
53.6
7,728
9,73
20.8
4,05%
16.2
2,000
9.2
1,328
9.2
1,359
6.7
1,146
11.7
1,986
8.5
1,451
7.0
11.7
to
A.T.
Each
Tecsday
3
Friday
Survey Nu Non
51
52
53
54A
54B
54
55
56
Surple Size
965
1,328
983
849
877
1,726
1.044
1284
Dates of Assionwide
TUE -Sept. 26
FRI Sept. 29
TUE -Oct. 3
Friday Oct. 6
7 PM Sut. Oct. 7
Friday Oct. G
Tues. -Oct.10
10/13
Interview 03
THURS-Sept. 28
MON Cct. 2
THURS-Oct. 5
7 Pm Sat. Oct. 7
Monday Oct. 9
Monday Oct. 9
Thurs.-Oct.12
10/16
Percent Number
Percent Number
Percent Number
Percent
Number
Percent Number
Percent Number
Percent
Number
Base AT Adults
(000)
(000)
(000)
(000)
(000)
(000)
(000)
18 are older
100.0
138,655
100.0
138,055
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
138,655
DISENSION 1. WHO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
McGovern
21.2
29,332
19.9
27,544
20.3
28,181
23.6
32,686
19.4
26,919
21.5
29,756
19.9
27,567
19.9
Nixon
63.2
87,692
60.3
83,600
61.2
84,862
58.3
61.2
84,876
62.3
86,427
61.8
85,665
60.0
83,218
Unsacidad
15.6
21,631
19.7
27,510
18.5
25,612
15.3
21,092
18.3
25,309
16.7
23,234
20.1
27,869
21.8
DIMENS ON
MO
THIN
McGovern
19.7
27,323
18.6
25,776
19.4
26,904
19.7
57.0
79,091
58.3
80,898
20.7
28,666
20.0
27,730
20.3
28,191
19.0
26,358
Nixon
59.8
82,966
24.4
33,788
22.3
59.6
82,624
60.6
84,093
60.1
83,371
59.5
82,461
56.5
Undecided
20.5
28,366
30,853
19.7
27,364
19.3
26,832
19.5
27,093
21.5
29,836
23.8
DIMENSION
WHO THINK WILL ACTUALLY BE ELECTED
McGovern
7.8
10,731
8.3
11,496
8.5
11,729
8.5
11,728
8.0
11,024
8.2
11,370
4.5
6,255
4.4
Nixon
74.7
103,570
75.2
104,212
75.3
104,374
75.4
104,520
76.0
105,405
75.7
104,969
80.1
111,040
80.8
Undecided
17.5
24,304
16.5
22,947
16.3
22,552
16.1
22,407
16.0
22,226
16.1
22,316
15.4
21,360
14.8
Registered and Flan
to Voie in i.o rember
57.5
79,757
58.5
81,117
58.5
81,090
59.9
82,998
60.1
83,345
60.0
83,175
60.1
83,393
58.4
80,995
DIMENSION :4 PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
base Plan to Vote
100.0
79,757
100.0
81,117
100.0
81,090
100.0
82,998
100.0
83,345
100.0
83,175
100.0
83,393
McGovern
19.1
15,246
19.2
15,556
18.2
14,798
18.6
15,401
17.5
14,563
18.0
14,975
19.4
16,170
20.3
Nixon
64.5
01,471
61.6
49,937
62.4
50,599
64.0
53,160
64.2
53,508
64.1
53,337
61.9
51,623
67.1
Undecided"
16.4
13,040
19.2
15,574
19.3
15,693
17.4
14,437
18.3
15,274
17.8
14,863
18.7
15,599
12.7
2
ENS
ON
NO
PLAN
TO
VOTE
FOR
McGovern
22.9
18,280
20.1
16,269
22.2
18,023
22,269
22.4
18,698
24.6
20,455
19.9
16,566
22.3
26.8
Mixon
62.7
50,045
60.1
48,732
61.0
49,471
59.3
49,228
60.2
50,185
59.8
49,715
58.8
49,013
62.9
Undecided
14.4
11,432
19.9
16,116
16.8
13,597
13.9
11,501
17.3
14,461
15.7
13,006
21.3
17,814
14.8
Points and Number
Nixon over McCovern
+39.8
+31,765
+40.0
+32,463
+38.8
+31,448
432.5
+26,959
+37.8
+31,487
+35.2
+29,260
+38.9
+32,447
40.6
GUENS ONOT PI AN TO VOTER WHO SELF WANT FOR PRESIDENT
Base Do Not Now
Plan to Vote
100.0
58,898
100.0
57,538
100.0
57,565
100.0
55,657
100.0
55,310
100.0
55,480
100.0
55,262
SFLF CHOICE
Security
23.9
14,087
20.8
11,988
23.2
13,383
31.1
17,284
22.3
12,356
26.6
14,781
20.6
11,397
19.5
61.5
36,221
58.4
33,613
59.5
34,263
57.0
31,717
59.5
32,920
58.3
32,328
57.2
31,595
45.9
Undectided
14.6
8,590
20.7
11,938
17.2
9,919
12.0
6,656
13.1
10,036
15.1
8,372
22.2
12,271
34.6
DIRENSION IRST THE VOTERS & WHO
PLAN TO VOTE FOR
21.1
16,809
21.0
17,023
21.1
17,071
20.7
17,141
20.7
17,227
20.7
17,185
20.5
17,136
21.2
Base First Time
100.0
16,809
100.0
17,023
100.0
17,071
100.0
17,141
100.0
17,227
100.0
17,185
100.0
17,136
17,169
Votors
39.3
6,610
35.6
6,056
37.2
6,354
38.1
6,252
34.8
5,988
35.4
6,252
33.4
5,723
37.7
McCovern
54.7
9,193
52.1
8,872
52.0
8,881
53.4
9,147
55.2
9,502
54.3
9,328
59.6
10,215
54.7
Mixon
6.0
1,001
12.3
2,095
10.9
1,836
8.6
1,468
10.1
1,738
9.3
1,605
7.0
1,198
7.5
Undecided*
Survey Number
42 43
44 + 45
46 + 47
48 + 49
50 + 51
52 + 53
54 + 55
Sample Size
2,228
2,240
2,191
2,246
2,289
2,311
2,770
Dates of Nationwide
FRI Aug 25
FRI -Sept 1
FRI Sept. 8
FRI -Sent.15
FRI -Sept. 22
FRI -Sept.29
Fri. -Oct. 6
Interviewing
THURS-Aug 31
THURS-Sept 7
THURS Sent. 14
THURS-Sept.21
THURS-Sept. 28
THURS-Oct. 5
Thurs.-Oct. 12
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
(000)
(000)
(000)
(000)
(000)
(000)
(000)
Base All Adults
18 and older
100.0
136,329
100.0
139,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
DIRENSION 1. WHO SELF WANT TO DE ELECTED AS NEXT PRESIDENT
McGovern
22.4
30,533
21.9
30,391
20.3
28,176
22.4
31,062
20.9
28,916
20.1
27,815
20.9
28,959
Nixon
55.9
76,238
57.0
79,020
59.7
82,758
62.0
85,962
62.6
36,793
60.7
84,138
61.1
84,741
Undecided*
21.7
29,558
21.1
29,235
20.0
27,721
15.6
21,631
16.5
22,946
19.3
26,704
18.0
24,956
DIRENSION WHO THINK OTHERS WANT
McGovern
22.4
30,593
22.2
30,826
19.8
27,481
20.6
28,540
19.0
25,380
18.9
26,257
19.8
27,523
Nixon
50.7
69,142
55.7
77,172
55.0
77,691
57.4
79,549
58.9
81,726
57.6
79,858
59.9
82,986
Undecided*
26.9
36,954
22.1
30,657
24.2
33,483
22.0
30,566
22.1
30,549
23.5
32,539
20.3
28,146
DIMENSION =3. WHO THINK WILL ACTUALLY BE ELECTED
McCovern
9.7
13,217
9.2
12,690
7.2
9,935
8.4
11,567
7.6
10,548
8.4
11,595
6.8
9,446
Nixon
66.6
90,856
65.7
91,127
69.8
96,847
72.2
100,104
74.4
103,109
75.2
104,280
77.3
107,239
Undecided*
23.7
32,256
25.1
34,838
23.0
31,873
19.4
26,884
18.0
24,998
16.5
22,780
15.8
21,970
Registered and Plan
to Vote in November
57.0
77,709
56.5
78,290
55.0
76,217
56.0
77,623
57.1
70,133
58.5
81,106
60.0
83,254
DIMENSION PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to Vote
100.0
77,709
100.0
78,290
100.0
76,217
100.0
77,623
100.0
79,133
100.0
81,106
100.0
63,254
McGovern
22.5
17,500
21.9
17,142
18.2
13,865
17.4
13,531
18.2
14,380
18.8
15,235
18.5
15,437
Nixon
56.4
43,807
59.5
46,590
62.8
47,827
63.9
49,609
64.4
50,925
62.0
50,247
63.3
52,690
Undecided*
21.1
16,402
18.6
14,558
19.0
14,525
18.7
14,483
17.4
13,828
19.1
15,623
18.1
15,126
* DISENSION =5
WHO
PLAN
TO
VOTE
FOR
McCovern
22.9
17,805
24.2
18,936
21.4
16,342
22.4
17,360
21.5
16,998
21.0
17,015
22.8
18,994
Nixon
55.7
43,320
57.8
45,232
59.6
45,422
61.7
47,876
62.1
49,181
60.5
49,046
59.4
49,421
Undecided*
21.4
16,584
18.0
14,122
19.0
14,453
15.9
12,387
16.4
12,954
18.5
15,045
17.8
14,839
Points and Number
Nixon over McGovern
+32.8
+25,515
+33.6
+26,296
+38.2
+29,080
+39.3
+30,516
+40.6
+32,183
+39.5
+32,031
+36.6
+30,427
DIMENSION 96 DONOT PLAN TO YOTE
Base Do Not Now
Plan to Vote
100.0
58,620
100.0
60,365
100.0
62,438
100.0
61,032
100.0
59,522
100.0
57,549
100.0
55,401
SELF CHOICE
McEovern
22.2
13,034
21.9
13,249
20.4
12,725
28.7
17,532
24.4
14,536
21.9
12,580
24.4
13,522
Nixon
55.3
32,430
53.7
32,439
57.7
36,006
59.6
35,354
60.3
35,867
58.9
33,890
57.9
32,050
Uncocided*
22.5
13,156
24.4
14,677
22.2
13,707
11.7
7,146
15.3
9,119
19.3
11,078
17.7
9,829
NOISNEWO
47
FIRST THE VOTERS & WHO
PLM TO VOTE FOR
20.0
15,542
20.5
16,020
18.9
14,429
19.1
14,816
21.5
17,021
21.0
17,044
20.6
17,167
Base First Time
Voters
100.0
15,542
100.0
16,030
100.0
14,429
100.0
14,816
100.0
17,021
100.0
17,044
100.0
17,167
McGovern
35.0
5,546
37.5
6,004
37.2
5,373
35.4
5,245
38.8
6,603
36.3
6,182
35.2
6,049
Nixon
38.2
46.3
7,426
53.6
55.4
8,214
54.5
9,273
52.1
5,935
8,876
56.3
7,728
9,668
Undecided*
25.8
4,061
16.2
2,600
9.2
1,328
9.2
1,356
6.7
1,146
11.7
1,986
8.5
1,451
Options. Interest in Politics an Have Not Yet Vade A Choice.
Survey Number
51
52
53
54A
54B
54
55
56
Sample Size
965
1,328
983
849
877
1,726
1,044
1284
Dates of Nationwide
TUE -Sept. 26
FRI Sept. 29
TUE -Oct. 3
Friday Oct. 6
7 FM Sat. Oct. 7
Friday Oct. 6
Tues. -Oct.10
10/13
Interviewing
THURS-Sept. 28
MON Oct. 2
THURS-Oct. 5
7 Pm Sat. Oct. 7
Monday Oct. 9
Monday Oct. 9
Thurs.-Oct.12
10/16
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent
Number
Base All Adults
(000)
(000)
(000)
(000)
(OCC)
(000)
(000)
18 ano older
100.0 138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
138,655
DIMENSION
1.
HO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
McGovern
21.2
29,332
19.9
27,544
20.3
28,181
23.6
32,686
19.4
26,919
21.5
29,756
19.9
27,567
19.9
Nixon
63.2
87,692
60.3
83,600
61.2
84,862
86,427
61.8
85,665
60.0
83,218
58.3
61.2
84,876
62.3
Undecided
15.6
21,631
19.7
27,510
18.5
25,612
15.3
21,092
18.3
25,309
16.7
23,234
20.1
27,869
21.8
C DIMENS ON 2 THO THIN
McGovern
19.7
27,323
18.6
25,776
19.4
26,904
20.7
20.3
28,191
19.0
26,358
19.7
57.0
79,091
58.3
80,898
28,666
20.0
27,730
Nixen
59.8
82,906
Unducided*
20.5
28,366
24.4
33,788
22.3
59.6
82,624
60.6
84,093
60.1
83,371
59.5
82,461
56.5
30,853
27,364
26,832
19.5
27,093
21.5
29,836
23.8
19.7
19.3
DIMENSION
THD THINK WILL ACTUALLY BE ELECTED
McGovern
7.3
10,781
8.3
11,496
8.5
11,729
8.5
11,728
8.0
11,024
8.2
11,370
4.5
6,255
4.4
Mixon
74.7
103,570
75.2
104,212
75.3
104,374
75.4
104,520
76.0
105,405
75.7
104,969
80.1
111,040
80.8
Undect ded*
17.5
24,304
16.5
22,947
16.3
22,552
16.1
22,407
16.0
22,226
16.1
22,316
15.4
21,360
14.8
Registered and Plan
to Vote in November
57.5
79,757
58.5
81,117
58.5
81,090
59.9
82,998
60.1
83,345
60.0
83,175
60.1
83,393
58.4
80,995
DIMENS CN
LAN
TO
VOTE
AND
WHO
SELF
WANT
FOR
PRESIDENT
Base Plan to Vote
100.0
79,757
100.0
81,117
100.0
81,090
100.0
82,998
100.0
83,345
100.0
83,175
100.0
83,393
McGovern
19.1
15,246
19.2
15,556
18.2
14,798
18.6
17.5
14,563
14,975
20.3
15,401
18.0
19.4
16,170
Mixon
64.5
51,171
61.6
49,937
62.4
50,599
64.0
53,160
64.2
53,508
64.1
53,337
61.9
51,623
67.1
Undec'ded
16.4
13,040
19.2
15,574
19.3
15,693
17.4
14,437
18.3
15,274
17.8
14,863
18.7
15,599
12.7
* DIVENS ON VHO PLAN TO VOTE FOR
McGovern
22.9
18,280
20.1
16,209
22.2
18,023
26.8
22,269
22.4
18,698
24.6
20,455
19.9
16,566
22.3
Nixon
62.7
50,045
60.1
48,732
61.0
49,471
59.3
49,228
60.2
50,185
59.8
49,715
58.8
49,013
62.9
Undecided
14.4
11,432
19.9
16,116
16.8
13,597
13.9
11,501
17.3
14,461
15.7
13,006
21.3
17,814
14.8
Points and Number
Nixon over Novovern
+39.8
+31,765
+40.0
+32,463
+38.8
+31,448
+32.5
+26,959
437.8
+31,487
+35.2
+29,260
+38.9
+32,447
40.6
DURENS
ON
NOT P1 AN TO VOTE & WHO STLF WANT FOR PRESIDENT
Base Do Not Now
Plan 10 Vote
100.0
58,808
100.0
57,538
100.0
57,565
100.0
55,657
100.0
55,310
100.0
55,480
100.0
55,262
SELF CHOICE
26.6
19.5
McCovern.
23.9
14,087
20.3
11,988
23.2
13,383
31.1
17,284
22.3
12,356
14,781
20.6
11,397
Nixon
61.5
36,221
58.4
33,613
59.5
34,263
57.0
31,717
59.5
32,920
58.3
32,328
57.2
31,595
45.9
17,2
9,919
34.6
Undecided"
14.6
3,590
20.7
11.938
12.0
6,656
18.1
10,036
15.1
8,372
22.2
12,271
DIRECTION 7. FIRST T'ME VOTERS /. WHO
TO
21.1
16,809
21.0
17,023
21.1
17,071
20.7
17,141
20.7
17,227
20.7
17,185
20.5
17,136
21.2
Case First Time
17,136
17,169
100.0
10,809
100.0
17,023
100.0
17,071
100.0
17,141
100.0
17,227
100.0
17,185
100.0
Voters
McCovecn
39.3
6,610
35.6
6,056
37.2
6,354
38.1
6,252
34.8
5,988
36.4
6,252
33.4
5,723
37.7
59.6
54.7
9,198
52.1
8,872
52.0
8,881
53.4
9,147
55.2
9,502
54.3
9,328
10,215
54.7
Nixon
Undecided*
6.0
1,001
12.3
2,095
10.9
1,836
8.6
1,468
10.1
1,738
9.3
1,605
7.0
1,198
7.5
Survey Number
42 + 43
44 + 45
46 + 47
48 + 49
50 + 51
52 + 53
54 + 55
Semple Size
2,228
2,240
2,191
2,246
2,289
2,311
2,770
Dates of Nationwide
FRI Aug 25
FRI -Sept 7
FRI Sept. 8
FRI -Sept. 15
FRI -Sept. 22
FRI -Sept.
Fri. -Oct. 6
Interviewing
THURS-Aug 31
THURS-Sept 7
THURS Sept. 14
THURS-Sept.21
THURS-Sept. 28
THURS-Oct. 5
Thurs.-Oct. 12
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
(000)
(000)
(000)
(000)
(000)
(000)
(000)
Base All Adults
18 and elder
100.0
136,329
100.0 138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,653
DIMENSION WHO SELF WANT TO BE ELECTED 25 NEXT PRESIDENT
McGovern
22.4
30,533
21.9
30,391
20.3
28,176
22.4
31,062
20.9
28,916
20.1
27,815
20.9
28,959
Nixon
55.9
76,233
57.0
79,020
59.7
82,758
62.0
85,962
62.6
85,793
60.7
84,138
61.1
84,741
Undecided*
21.7
29,558
21.1
29,235
20.0
27,721
15.6
21,631
16.5
22,946
19.3
26,704
18.0
24,956
DIMENSION
=2
THO THINK OTHERS WANT
McGovern
22.4
30,593
22.2
30,825
19.8
27,481
20.6
28,540
19.0
26,380
18.9
26,257
19.8
27,523
Nixon
50.7
69,142
55.7
77,172
56.0
77,691
57.4
79,543
58.9
81,726
57.6
79,858
59.9
82,986
Undecided
26.9
36,954
22.1
30,657
24.2
33,483
22.0
30,566
22.1
30,549
23.5
32,539
20.3
28,146
DIMENSION #3, WHO THINK WILL ACTUALLY BE ELECTED
McGovern
9.7
13,217
9.2
12,690
7.2
9,935
8.4
11,667
7.6
10,548
8.4
11,595
6.8
9,446
Nixon
66.6
90,856
65.7
91,127
63.8
96,847
72.2
100,104
74.4
103,109
75.2
104,280
77.3
107,239
Undecided*
23.7
32,256
25.1
34,838
23.0
31,873
19.4
26,884
18.0
24,998
16.5
22,780
15.8
21,970
Registered and Plan
to Vote in November
57.0
77,709
56.5
78,290
55.0
76,217
56.0
77,623
57.1
79,133
58.5
81,106
60.0
83,254
DIRENSION "4, PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to Vote
100.0
77,709
100.0
78,290
100.0
76,217
100.0
77,623
100.0
79,133
100.0
81,106
100.0
83,254
McGovern
22.5
17,500
21.9
17,142
18.2
13,865
17.4
13,531
18.2
14,380
18.8
15,235
18.5
15,437
Nixon
56.4
43,807
59.5
46,590
62.8
47,827
63.9
49,609
64.4
50,925
62.0
50,247
63.3
52,690
Undecided*
21.1
16,402
18.6
14,558
19.0
14,525
18.7
14,483
17.4
13,828
19.1
15,623
18.1
15,126
*
DIMENSION
75.
WHO PLAN
TO
VOTE
FOR
McGovern
22.9
17,005
24.2
18,935
21.4
16,342
22.4
17,360
21.5
16,998
21.0
17,015
22.8
18,994
Nixon
55.7
43,320
57.8
45,232
59.6
45,422
61.7
47,875
62.1
49,181
60.5
49,046
59.4
49,421
Uncecided*
21.4
16,584
18.0
14,122
19.0
14,453
15.9
12,387
16.4
12,954
18.5
15,045
17.8
14,639
Points and Number
Nixon over McGovern
+32.8
+25,515
+33.6
+26,296
+38.2
+29,080
+39.3
+30,516
+40.6
+32,183
+39.5
+32,031
+36.6
+30,427
DIMENSION #6, DO NOT PLAN TO VOTE
Base Do Not Now
Plan to Vote
100.0
58,620
100.0
60,365
100.0
62,438
100.0
61,032
100.0
59,522
100.0
57,549
100.0
55,401
SELF CHOICE
McGovern
22.2
13,034
21.9
13,249
20.4
12,723
28.7
17.532
24.4
14,536
21.9
12,580
24.4
13,522
Nixon
55.3
32,430
53.7
32,439
57.7
36,005
50.6
36,354
60.3
35,867
58.9
33,890
57.9
32,050
Undecided*
22.5
13,156
24.4
14,677
22.2
13,707
11.7
7,146
15.3
3,119
19.3
11,078
17.7
9,829
DIMENSION FIRST TIME VOTERS & WHC
PLAN TO VOTE FOR
20.0
15,542
20.5
16,030
18.9
14,429
19.1
14,816
21.5
17,021
21.0
17,044
20.6
17,167
Base First Time
Voters
100.0
15,542
100.0
16,030
100.0
14,429
100.0
14,816
100.0
17,021
100.0
17,044
100.0
17,167
McGovern
35.0
5,546
37.5
6,004
37.2
5,373
35.4
5,245
38.8
6,603
36.3
6,182
35.2
6,049
Mixon
38.2
46.3
7,420
53.6
7,720
55.4
8,214
54.5
9,273
52.1
8,876
56.3
9,668
5,935
Undecided*
26.8
4,061
16.2
2,600
9.2
1,328
3.2
1,356
6.7
1,146
11.7
1,986
8.5
1,451
STROLINGER'S DIMENSION CONCEPT ON POLITICS
Survey Number
35
36
37
38
39
40
41
42
43
44
45
Sample Size
4,103
2,257
1,224
1,889
2,255
1,295
969
1,326
902
1,251
939
Dates of Nationwide
FRI-July 14
TUE-July 25
TUE-Aug 1
SAT Aug 5
FRI Aug 11
FRI-Aug 18
TUE Aug 22
FRI-Aug 25
TUES -A.ic 20
FRI-Sept 1
TUES -Scpt. 5
Interviewing
WED-July 26
MON-duly 31
FRI-Aug 4
THURS-Aur 10
THURS-Aug 17
MON-Aug 21
THURS-Aug 24
MON-Aug 28
THIRS-Aug 31
MCN-Sont 1
THE PS-Sept 7
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Humber
Persent
Number
Percent Number
Percent Number
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(cro)
(000)
Pase All Agults
18 and older
100.0
136,329
100.0
136,329
100.0
135,329
100.0
136,329
100.0
136,329
100.0
136,329
100.0
136,329
100.0
136,329
100.0
106,329
100.0
136,329
100.0
138,655
DIRENSION WMO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
McGovern
28.6
38,942
28.2
38,462
23.4
31,841
22.9
31,259
24.1
32,854
23.0
31.362
21.8
29,698
22.8
31,055
21.8
19,776
22.1
30,077
21.7
30 125
Nixon
49.5
67,499
51.6
70,338
51.7
70,516
50.4
58,749
50.9
69,414
51.5
70,183
55.5
75,631
55.8
76,114
50.1
76,421
55.9
77,507
57.2
79.274
Undecided*
21.9
29,883
20.2
27,529
24.9
33,972
26.7
36,321
25.0
34,051
25.5
34,784
22.7
31,000
21.4
29,160
22.1
30,132
21.0
28,745
21.1
23.255
0 MEMSION 2. "HO THINK OTHERS WANT
McGovern
24.3
33,126
24.8
33,843
22.3
30,352
22.1
30,145
20.8
28,391
20.5
27,988
21.7
29,603
22.9
31,277
21.7
29,500
22.9
31,274
21.3
29.570
Mixon
50.9
69,374
54.1
73,722
51.8
70,555
48.6
66,271
49.6
67,678
50.4
68,730
50.6
68.988
50.4
68,684
51.2
69,785
55.3
75,331
56.2
77.873
Undecided*
24.3
33,759
21.1
28,764
25.3
35,422
29.3
33,823
29.6
40,260
29.1
39,611
27.7
37,738
26.7
36,368
27.1
36,954
21.8
19,724
22.5
31.212
DIMENSION :3. VHO THINK FILL ACTUALLY BE ELECTED
McGovern
25.2
34,389
24.8
33,813
11.9
16,169
10.2
13,857
9.8
13,422
9.7
13,156
9.2
12,521
10.0
13,674
9.2
12,547
3.4
12.750
£.9
12.350
Tixen
55.3
75,349
57.1
77.901
65.5
89,316
68.7
93,702
64.7
88,226
68.1
92,811
70.6
96,231
66.1
90,050
67 5
92,040
65.0
88.681
66.6
92,293
Undesided*
19.5
26,591
18.1
24,615
22.6
30,754
21.1
28,770
25.5
34,681
22.2
30,362
20.2
27,577
33.9
32,605
23.3
31,702
25.6
31.638
24.5
34,012
Registered and Plan
to Vote in November
56.0
76,404
58.1
79,265
56.7
77,246
54.2
73,841
55.6
77,210
55.4
75,481
57.2
77,965
56.9
77,639
57.1
77,808-*
55.6
77,175
56.3
78.027
DIREMSION
11 AN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to Vote
100.0
76,404
100.0
79,256
100.0
77,246
100.0
73,841
100.0
77,210
100.0
75,481
100.0
77,965
100.0
77,639
100.0
77,808
100.0
77,175
100.0
78.027
"cGovern
41.5
31,692
40.6
32,207
27.6
21,318
23.5
17,264
24.9
19.248
24.4
18,421
22.4
17,458
23.0
17,894
21.7
15,919
22.7
17,552
20.8
16.248
Niven
55.3
42,219
51.4
40,761
54.1
41,800
55.0
40,635
53.4
41,228
54.4
41,036
55.7
43,420
56.2
43,634
56.6
44,062
58.4
45,000
6'.0
47,578
Undecided*
3.2
2,493
8.0
6,298
18.3
14,128
21.5
15,842
21.7
16,734
21.2
16,024
21.9
17,087
20.8
16,111
21.7
16,827
16.3
14,583
18.2
14.201
DIMENSION WHO PLAN TO VOTE FOR
McGovern
44.5
34,014
38.1
30,225
23.6
18,243
22.5
15,613
25.6
19,732
23.4
17,684
22.9
17,868
23.8
18,516
21.5
13,758
25.1
10,407
20.0
17.918
Nivon
52.1
39,792
50.2
39,799
54.6
42,206
51.5
38,040
52.8
40,737
52.3
39,461
55.1
42,963
55.4
43,002
56.3
43,780
57.6
44,488
57.9
45.203
Undecided*
3.4
2,598
11.7
9,242
22.0
16,737
26.0
19,188
21.6
16,741
24.3
18,336
22.0
17,134
20.8
16,121
22.2
17,270
17.3
13,280
19.1
14,906
Points and Number
Nixor ever McGovern
+7.6 + 5,778
+12.1 + 9,574
+31.0
+23,363
+29.0
+21,427
+27.2
+21,005
+28.9
+21,777
+32.2
+25,095
+31.6
+24,486
+34.8
+27,022
+32.5
+25,081
+34.9
+27.285
DIREMSION :6 NOT VOTE
Base Do Not Now
Plan to Vote
100.0
59,925
100.0
57,063
100.0
59,083
100.0
62,488
100.0
59,119
100.0
60,848
100.0
58,364
100.0
58,690
100.0
58,521
100.0
50,154
100.0
60 628
SELF CHOICE
Govern
8.2
4,928
14.4
8,237
17.8
10,524
22.2
13,896
23.0
13,617
21.8
13,259
21.0
12,239
22.4
13,161
22.0
2:.9
46.2
12,857
21.2
17,707
12,525
13.878
X'xen
53.5
30,539
48.6
28,718
45.0
20,113
47.7
28,186
48.8
29,676
55.2
32,211
55.3
45.6
32,481
55.3
32,359
54.9
32,467
51.3
31.696
Undectued*
27,290
32.1
18,207
33.6
19,841
32.8
20,479
29.3
17,316
29.4
17,913
23.8
13,914
22.3
13,048
22.7
13,305
24.0
14,162
2.8
15.054
DIVENSION 17. FIRST TIME VOTERS
19.3
14,876
19.9
15,055
20.4
15,901
20.0
15,528
20.0
15,560
20.3
15,695
20.6
16,115
Base First Time
100.0
14,876
100.0
15,055
100.0
15,901
100.0
15,528
700.0
15,500
CO.0
15,525
10..0
16.115
45.6
6,784
44.0
6.527
27.5
4,379
36.4
5,656
33.0
5.133
37.5
0,656
3.4
0,031
38.2
5,690
36.3
5,471
31.1
4,943
38.4
5.9%
37.9
5,570
42.4
0.649
0.2
8.236
16.2
2,400
19.7
2,957
42.4
6.579
25.2
3,508
0,337
20.1
0.100
1.005
SUMMARY OF CONTINUONS AND DAILY POLITICAL CONFIDENCE NATIONWICE INTERVIEWING
SUBMISTR'S DIMENSION CONCEPT CA POLITICS
Surving Sucher
42 2 43
44 & 45
46
47
48
2,213
2,2.0
1,273
913
1,307
0.00 of Provide
MI Aug 23
FRI -Sencl
9/8-9/11
9/12-9/14
9/15-9/18
latery wing
THERSHAW 31
THURS-Sept 7
Percent enter
Percent Number
Parcent Number
Percent Number
Percent Number
(55%)
(000)
(000)
(000)
(000)
Adults
ol
ICU.C
105.320
100.0 138.653
100.
WHO
SPLF
WANT
8
WE
PLECTED
Ai
NEXT
PRESTORN
22.4
30,570
21.0
30,351
19.5
21.5
23.0
55.9
75,253
57.0
70,029
59.1
60.5
62.1
21.7
20,553
21.1
29,235
14.7
18.0
149
)
WHO THINK OTHERS HANT
22.4
30,533
22.2
30,025
20.0
19.6
21.1
50.7
69,142
55.7
77,172
56.5
26.9
35,954
55.4
57.5
22.1
30,657
17.7
21.4
> DISENSION # 24.0 THINK FILL ACTUALLY BE ELECTED
9.7
13,217
9.2
12,600
7.6
6.5
8.7
Mirco
55.6
90,835
55.7
91,127
69.2
70.8
71.6
23.7
32,205
25.1
34,833
18.2
22.7
19.7
and Plen
November
57.0
77,700
55.5
78,090
53.8
56.6
78
4 78.8million
> PLAN TO NOTE AND WHO SELF PANT FOR PRESIDENT
Plan to Vote
100.0
77.707
100.0
73,200
100.
22.5
17,600
21.9
17,142
13.8
17.3
17.1
55.4
43.207
59.5
45,550
62.4
63.3
64.3
Unhanbled*
21.1
15,402
18.6
14,553
16.5
19.4
18.6
PLAN to VOTE 202
l'olovers
22.0
17,005
24.2
18,935
20.9
22.2
53.7
40,320
57.8 45,202
59.3
60.0
23:8
21.4
15,584
18.0
11,122
18.2
17.8
14.6
and Burden
over McNovern
+52.8
+25,515
+33.6
+25.206
38.4
37.8
38.2
DO
Not Now
Plun to Voce
100.0
53,320
100.0
60,055
100
59.8 million
22.2
10,004
21.9
13,219
20.2
20.6
30.9
Fixes
55.3
32,130
53.7
32,409
55.3
61.2
59.0
Undecided
22.5
13,155
21.4
11,677
12.6
18.2
10.1
NUMBERSON
FIRST
VOTERS
case- Flest Time
20.0
15,542
20.5
16.000
15.102
million
15.3 mil
Volters
100.0
15,512
100.0 16,000
100.
35.0
5,515
37.5
0,00%
36.7
37.9
38.2
5,005
45.3
7,423
54.1
37:8
53.1
25.2
4,000
16.7
2,500
10.1
8.0
7.6
1-051
Order
SERIS CONCEPT 05 ITICS
Nevber
35
36
37
38
39
40
/11
42
45
44
55
Size
4,103
2,257
1,224
1,880
2,255
1,295
969
1;326
202
1.25
36°
Sinding
of
Patienwide
FRI-July 11
THE-July 25
TUB-Aug 1
SAT Aug 5
FRI Aug 11
FRI-Aug 18
TUE Aug 22
PRI-Aug 25
TUC 29
WED-July 25
NON-Coly 31
FRI-Aug A
THURS-Aug 10
THURSEA 17
NON-Aug 21
THURS-Aug 21
MON-Avg 2P
;
Percent Number
Parcent Number
Percent Number
Percent Number
Percent Number
Parcent Number
Percent Number
Percent Number
Percent
Persont
Percent
(000)
(COO)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(010)
1000
All
Allts
after
100.0
136,322
100.0 136.329
100.0
136,329
100.0
126,329
100.0 136,329
100.0
136,329
100.0
136,329
100.0
135,329
100.0
100,309
100.0
135,320
100.0
SELF WANT TO BE ELECTED AS NEXT PRESIDENT
28.6
38,942
28.2
39,462
23.4
31,841
22.9
31,259
24.1
32,064
23.0
31.302
21.8
29,508
22.8
31,055
21.8
19,77%
22.1
30 077
40.5
67,429
51.6
70,336
51.7
70,515
50.4
68,749
50.9
59,414
51.3
70,193
55.5
75,531
55.8
76,114
56.1
76,451
73.0
17,507
21.9
23,303
20.2
27,522
24.9
33,972
25.7
33,321
25.0
25.3
34,784
22.7
31,000
21.4
29,100
22.1
00,132
21.0
23,745
21.3
34,051
THINK OTHERS WANT
21.3 33,195
24.8
33,843
22.3
20,352
22.1
30,145
20.8
28,301
20.5
27,2°8
21.7
29.503
22.9
31,277
21.7
21.096
2.3
31,374
20.3
50.9
69,371
54.1
73,722
51.8
70,555
48.6
66,271
43.6
67,678
80.4
68,730
50.6
60,083
50.4
68,684
53.2
$0,790
35.3
71,301
4.2
24.8
33,739
21.1
28,764
25.0
35,422
20.3
39,823
29.6
40,200
29.1
39,611
27.7
37,73°
26.7
30,308
27.1
30,030
27.3
19,724
22.5
THINK WILL ACTUALLY BE ELECTED
25.2
34,332
21.8
33,813
11.9
16,163
10.2
13.857
9.8
13,422
9.7
13.156
9.2
12,'21
10.0
13,974
3.2
12,017
2.4
12,750
1.9
55.3
75,349
57.1
77,201
65.5
89.216
08.7
93,702
64.7
88,226
681
92,811
70.6
96,231
56.1
90,050
17.5
92.000
53.0
59,501
F1.5
100'
10.5
26,591
18.1
24,615
22.6
30,754
21.1
23,770
25.5
34.681
22.2
30.262
20.2
27,577
33.9
32,505
20.9
37.743
03.3
31,00
24.5
end Plan
55.0
70,404
50.1
72.206
55.7
77,346
31.2
73.811
56.6
77,210
05.1
75.481
57.2
77.065
56.9
77,032
enco
77.175
CLAN
TO
VOTE
D
SC
way?
FOR
PRES
DENT
Plan to Vote
100.0
76,404
100.0
70,256
100.0
77,846
100.0
73,841
100.0
77,210
100.0
75.481
100.0
77,295
100.0
77.639
100.0
7.000
100.0
77,373
100.00
41.5
31.692
40.6
32,207
27.0
21,318
23.5
17,204
24.9
19,248
21.4
13,421
22.4
17,458
23.0
17,301
21.7
10.013
22.7
17,552
2015
55.3
42.219
51.4
40,791
M.1
41,000
53.0
40,035
33.4
11,228
54.4
41.026
55.7
43,420
56.2
13,531
70.9
31,000
50.4
31.0
3.2
2,493
5.0
5,208
18.3
14,128
21.5
15,042
21.7
16,734
21.2
15,001
21.2
17,087
20.0
10,111
23.2
6,031
13.9
14,03
3
PHO TO VOTE FOR
03.3
10.107
44.3
: 0
34,014
35.1
30.225
23.6
19,343
22.5
15.613
25.6
19,732
23.4
17,681
22.9
17,809
22.8
18.636
21.1
11,753
of
$2.1
30,792
30.799
51.6
42,206
51.5
38,040
52.3
10,737
55.1
42.333
55.4
43,002
59.3
3.70
57.0
11,4%
30.2
52.3
19,461
3.4
2,593
11.7
0,202
22.0
16.797
26.0
19,138
21.6
16,741
24.3
18.336
22.0
17,134
20.8
16,121
22.2
17,20
17.3
10,000
and
tumber
McGevern
7.6
427.2
+21,003
431.6
124,496
134.0
+27,022
+02.5
$25,000
400.9
-
5,770
412.1 + 0,574
+31.0
+23,963
+20.0
+21.427
+23.9
+21,777
+30.2
323.035
Not
Now
Vote
100.0
59,920
100.0 37,050
100.0
35,093
100.0
63,498
100.0
50.119
100.0
50,048
100.0
53,35%
100.0
56,300
100.0
52.521
100.0
50,134
100.0
5.2
4,082
14.3
0.27
11,1
10,32°
20.2
11.00
23.0
13,617
21.-
13.272
21.0
12,200
12,161
319
3.2
48.3
17,707
53.5
10,019
20.8
23,771
40.0
28 113
21.7
23,006
P7,076
15.2
15.3
the
51.3
A3.0
27,010
02.1
1,27
33.5
10,001
12.0
30.470
29.3
11,016
20.1
17.013
23.2
13.914
12.3
10.013
20
77.0
12.3
14,876
12.5
10,035
20.4
18,963
20.0
14,506
PER
3.1
PM
100.0
14.875
100.0
15,055
100.0
15.901
100.0
13.506
43.9
32
27.5
SUPPLIER OF CONVENUOUS AND DAILY POLITICAL CONFIDENCE PATIONWIDE INTERVIEWING
CONCEPT OF
Terry Number
12:15
44 8 45
46
47
48
2,12°
2,20
1,273
918
1,307
RI Soul
9/8-9/11
9/12-9/14
9/15-9/13
Percent
Parcent
Parcent
Lucher
Purcent
Permant
(063)
(003)
(000)
Anults
100.0
1.8.19
ICD.0
64.35
100.
1.000
PAST
a
REPUICTED
72.4
21.:
30.39
19.5
21.5
23.0
5.0
75,230
57.0
73,129
59.1
60.5
62.1
21.7
20.533
0.1
24,235
14.7
18.0
149
OTHERS
22.4
34.593
22.2
20,515
20.0
19.6
21.1
50.7
60.742
35.7
77.172
56.5
55.4
57.5
University
?5.9
35,054
22.1
30,657
17.7
25.0
21.4
>
DISENSIONS
THAN
ACTUALLY
BLECTED
0.7
10.217
3.2 12,790
7.6
6.5
8.7
56.0
States
$3.7
91,127
69.2
70.8
71.6
ID
20.7
31,2%
25.1
31,335
18.2
22.7
19.7
57.0
77,730
55.5 78.393
53.8
56.6 78
4 78.8million
VOTE 140 PASSIDES
"age she 10 Vote
100.0
77,709
100.0
76,200
100.
Milliam
22.5
17,000
21.9
17,142
18.8
17.3
17.1
58.0
10.007
59.5
41.50
63.3
64.3
Nationale
31.1
13,202
18.5
14,553
13.5
19.4
18.6
16.0
17.005
34.2
11,355
20.9
22.2
Nizon
55.7
43,020
57.8 45.232
59.3
50.0
21:8
21.4
15.694
18.0
11,122
18.2
17.8
14.6
Sugger
Main over Malivera
+32.8
$25,315
+33.5
+25,206
38.4
37.8
38.2
CONCE TOYORE
Base- to Nov
Page on Tabe
100.0
53,520
100.0
50.055
100
59.8 millic
CHINGE
22.2
13,0341
21.9
13,219
20.2
20.5
30.9
Renue
55.3
02.130
51.7
55.3
59.0
2.00
Unvesided
22.5
13.165
24.4
11,877
12.6
18.2
10.1
FLRST VOTERS
First/Time
20.0
13.54P
20.6
15,030
15.102
million
15.3 r.
Voterna
100.0
15,542
100.0
16,000
100.
35.0
5,000
0.00
6,001
36.7
03.2
5,003
41.)
53.1
84:2
27.8
70.0
1,58
BUT
10.1
8.0
7.6
Sindlinger Data
September 19, 1972
September 8 - 14
(Survey #46 and #47)
Sample Size 2191
Dimension #1
McGovern
20.3
Nixon
59.7
Undocided
20.0
D imension #2
McGovern
19.8
Nixon
56.0
Undecided
24.2
Dimension #3
McGovern
7.2
Nixon
69.8
Undecided
23.0
(registered and plan to vote 55.0%
76,217,000)
Dimension #1
McGovern
18.2
Nixon
62.8
Undecided
19.0
Dimension #5
(76,217 base)
McGovern
21.4
Nixon
59.6
Undecided
19.0
(do not plan to vote 45.0% 62,438,000)
Dimension #6
McGovern
20.4
Nixon
57.7
Undecided
22.2
Dimension #7
(10.4%, 14,429,000 first voters)
McGovern
37.2
Nixon
53.6
Undecided
9.2
34
ST
38
39
40
41
42
43
44
45
3,217
1,204
1,889
2,255
1,295
SCG
1,020
1,251
109
SAT Aug :
FRI Any 11
18
TUE 22
FISHANG 27
Father
1
10
21
:-
Percent Number
Percent Nowber
reasent
Number
Percent
hurser
Persont
Number
Persent
later
Philippic
Number
Persent
(00)
(CCU)
(000)
(SUG)
(000)
(000)
(000)
(000)
(003)
(000)
13
100.0
100,329
100.0
130,329
100.0
130,329
100.0
136,329
100.0
136,329
100.0
136,329
100.0
130,329
100.0
130,029
100.0
130,329
100.0
130,329
100.0
138,000
ASSWEYT
HUNDET
26.6
10,312
23.2
0.0002
23.4
31,841
22.9
31,259
24.1
32,804
23.0
31,362
21.8
29,698
22.8
31,055
21.8
19,770
22.1
30,077
21.7
30,125
49.9
07,109
£1.0
70,338
51.7
20,516
50.4
68,749
50.9
69,414
51.5
70,163
55.0
75,001
50.8
70,114
50.1
70,421
$6.9
77,507
£7.2
75,274
21.9
29,933
20.2
27,029
24.9
33,972
26.7
36,321
25.0
34,001
25.5
34,784
22.7
$1,000
21.4
29,100
22.1
30,133
21.0
20,745
21.1
29,000
CTHESS
14.3
33,1.0
24.3
33,843
02.3
30,352
22.1
30,145
20.8
28,391
20.5
27,985
21.7
29,003
22.9
31,277
21.7
29,520
22.0
C1,274
21.3
30,570
50.9
05.074
$4.1
73,712
51.6
70,555
48.6
60,271
43.6
67,678
50.4
66,730
50.6
65,903
50.1
68,054
$1.2
09,765
50.3
75,331
60.2
77,873
24.5
33,709
21.1
26.764
25.9
35,422
29.3
39,823
29.6
40,200
29.1
39,011
27.7
37,738
26.7
56,308
27.1
30,904
21.2
19,724
22.5
51,212
ELECTRO
20.7
07,509
$1.00
04.016
11.9
16,109
10.2
13,857
9.3
13,422
9.7
13,150
9.2
12.521
10.0
10.74
9.2
12,547
9.4
12,750
8.9
32,750
10.3
75,343
07.0
65.5
39,316
68.7
93,762
64.7
63,220
(8.1
92,811
70.6
98,251
00.1
90,000
67.5
91,040
CO..
63,001
GO.L
92,750
19.5
18.1
72.6
30,754
21.1
23,770
25.5
34,081
22.2
30,502
20.2
27,577
33.9
37,005
23.3
31,742
20.0
34,393
24.5
1,012
50.0
75,404
50.1
70.205
30.7
77,246
54.2
73,641
56.6
77,210
55.4
75,481
57.2
77,905
56.9
77,639
[7.1
77,806
$5.0
77,175
$6.3
78,027
100.0
76.400
100.0
70,300
100.0
77,240
100.0
73,841
100.0
77,210
100.0
76,451
100.0
77,005
100.0
77.039
100.0
77,800
100.0
77,175
100.0
33,037
41.5
21,0%
40.5 30.007
27.5
21,318
23.5
17,304
24.9
19,248
24.4
18,421
22.4
17,478
23.0
17,804
27.7
16,913
22.7
17,502
20.8
16,246
$0.3
S...
84.1
41,800
55.0
40,635
53.4
41,226
54.4
41,036
50.7
43,920
50.2
43,031
00.0
44,002
53.4
46,040
61.0
7,2,6
3.2
2,403
S.0 0,353
16.3
14,128
21.5
15,842
21.7
16,734
21.2
16,024
21.9
17,087
20.8
10,111
21.7
16,827
12.9
14,533
18.2
14,001
3
44.0
34,011
00.1
30,025
23.6
18,243
22.5
16,613
25.6
19,732
23.4
17,004
22.9
17,800
23.8
18,016
21.5
16.758
20.1
19,407
23.0
17,910
£2.1
39,752
50.3
30,000
54.6
42,200
51.5
38,040
52.8
40,73/
15.4
43,002
£6.3
43,780
87.0
92.3
39,401
55.1
42,953
44,468
57.9
$5,000
..:
11.7
1,0%
12.0
16,797
26.0
19,188
21.6
16,741
24.3
18,336
22.0
17,134
20.8
16,121
22.2
17,270
17.3
13,280
12.1
14,900
Point.
17.0
5,773
+12.1
9,574
431.0
+23,903
429.0
+21,427
+27.2
*21,005
+23.9
421,777
+32.2
$25,095
*31.6
+24,456
+34.8
+27,022
-32.5
+25,051
434.9
$17,000
100.0
10,005
100.0 57,603
100.0
$1,053
100.0
62,438
100.0
69,110
100.0
00,348
100.0
00.104
00.0
50,090
100.0
5,521
00.0
59,154
100.0
30,000
U.F
4,510
14.4
0.00
17.3
10,524
22.2
13,896
23.0
13,617
21.8
13,209
21.0
12,030
22.4
13,101
22.0
12,807
21.2
12,526
21.9
17,078
4:22
$3.0
40.6
23,718
45.0
28,113
47.7
28,130
10.8
25,676
55.2
52,211
50.3
62,481
60.3
30,319
54.9
32,407
52.5
31,000
.4.1
33.6
19,811
32.8
20,479
29.3
17,31L
29.4
17,513
23.8
13,914
20.3
13.045
22.7
15.300
24.0
14,162
24.8
east
19.3
14,876
10.9
15,050
20.4
10.901
30.0
10.028
10.0
15,000
30.5
10,000
10.6
10,115
100.0
14,370
100.0
10,000
100.0
18,001
00.0
15,523
00.0
16,762
100.0
100.0
0,115
45.0
0,704
44.0
0,027
37.5
4,379
00.4
5.000
33.0
5,053
37.5
8,650
3.4
15.2
0.055
Y.1
Can
31.1
5.00
41.2
SUMMARY OF CONTINUOUS AND DAILY POLITICAL CONFIDENCE NATIONWIDE INTERVIEWING
STHO' INGER'S DIMENSION CONCEPT ON POLITICS
Survey Number
42 2 43
44 is 45
46
47
Sample Size
2,228
2,240
1,273
918
Dates of Nationwide
TRI Aug 25
FRI. -Sept 1
9/8-9/11
9/12-9/14
Interviewing
THURS-Aug 31
THURS-Seot 7
Percent member
Percent Number
Percent Number
Percent Number
Percent Dumo
(067)
(000)
(000)
(000)
(000
Rose All Adults
15 onl older
TCO.0
136.329
100.0 133.655
100.
1 DEVENSION =1 WHO SELF WANT TO RE ELECTED AS NEXT PRESIDENT
McCavern
22.4
30,533
21.9
30,301
19.5
21.5
Nicen
55.9
75,203
57.0
79,029
59.1
60.5
Undecided
21.7
29,553
21.1
29,235
14.7
18.0
)
DIAENSION
WHO THINK OTHERS WAN,
McGovern
22.4
30,593
22.2
30,825
20,0
19.6
Nixon
50.7
69,742
55.7
77,172
56.5
Undecided
26.0
35,954
22.1
30,657
17.7
55.4
) DISENSION 23. THO THINK WILL ACTUALLY BE ELECTED
NeGovern
3.7
13.217
9.2
12,690
7.6
6.5
Nixon
66.6
90,855
65.7
91,127
69.2
70.8
Undecided
23.7
32,256
25.1
34,833
18.2
22.7
Registered and Plan
Vote in November
57.0
77,709
56.5
78,290
53.8
56.6
78
4million
DIMENSION 41, PLAN TO VOTE AND VHO SELF WANT FOR PRESIDENT
Case Plan to Vote
100.0
77,709
100.0
76,290
100.
McGovern
22.5
17,500
21.9
17,142
18.8
17.3
Visaa
55.4
43,307
59.5
46,590
62.4
63.3
Undecided*
21.1
16,402
13.6
14,553
16.5
19.4
is THENSION =5 TO VOTE FOR
McCovern
22.0
17,805
24.2
13.936
20.9
22.2
Nixon
55.7
43,020
57.8
45,232
59.3
60.0
Undecided
21.4
15,584
18.0
14,122
18.2
17.8
Points and Number
Mixon over McGovern
+32.8
+25,515
+33.6
+25,296
38.4
37.8
DIVENSION 20 NOT Dt AN TO VOTE
Date Do Not Now
Plan to Vote
100.0
58,520
100.0
60,365
100
SELF CHOICE
indovern
22.2
13,034
21.9
10,249
20.2
20.6
Fixon
55.3
32,400
32,439
55.3
61.2
53.7
Undecided*
22.5
13.156
24.4
14,677
12.6
18.2
DIAENSION
FIRST TIME VOTERS
Jase First Time
20.0
15,542)
20.5
16,030
15.102 million
Voters
100.0
15,542
100.0
16,000
100.
35.0
5,546
37.5
6,004
36.7
37.9
Wixon,
33.2
5,025
46.3
7,003
53.1
54.1
25.°
4,001
16.2
2,00)
10.1
8.0
in Countries % Increast in werent AM Male
SINCLINGER is COMPANY, INC. CF SWARTHMORE, PERISYLVANIA 19031
Over
it MARIO AND DAILY POLITICAL CONFIDENCE NATIONADE
INTERVIEWING FROM JULY THROUGH AUGUST 28, 1972 CONDUCTED BY
SPACE FOR TV STATIONS TO FILL
SHOLING-PYS ENSION COMMIT ON POLITICS
SINDLINGER & COMPANY, INC. OF SWARTHMORE, PENNSYLVANIA 19081
TELEPHONED FIGURES EACH TUESDAY AND FRIDAY
Cumulative
Cumulative
Servey Number
30
25 thru C&A
Cumulative
3CA
37
38
39A
35 thru 39A
40
41
35 thru 41
42
43
Deport Poja Reference
in #19
in #19
in #19
206, 297 in #18
Dat. By Sex
223,227 in 1C
270,271
238,239
272,273 in #17
274,275 in #17
288, 289 in #18
Sumple Sie
4,103
2,257
6,300
1,224
1,889
2,255
11,723
1,295
Dates of Nationwide
FRI
July 14
TUE July 25
FRI
July 14
TUE
Ausust 1
SAT August 5
FRI
August 11
FRI
July 14
FRI-August 18
TUE-August 22
FRI- July 14
FRI-August 25
Interviewing
WED July 20
MON July 31
MON July 31
FRI
August 4
THURS August 10
THURS- August 17
THURS- August 17
MON-August 21
THURS-August 24
THURS-August 24
MON-August 28
21
Pre-Republican
Major Event
Euglaton lilness Re-
Eagiston Withdrawl
While Eagleron Was
Search On For Vice
Shriver is Now Vice
Clark Reports On
First 35 Days
First 42 Days
Post-Republican
Convention
Convention
vested July 25
On July 31
VP Condidate
President
President
North Victnam Visit
Percent
Number
Percent Number
Percent
Number
Percent
Number
Percent
Number
Percent Number
Percent
Number
Parcent
Number
Percent
Number
Percent
Number
Parcent
Number
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
DIMENSION #1, WHO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
Base All Adults
16 and older
100.0
136,329
100.0
136,329
100.0
136,329
100.0
136,329
100.0
136,329
100.0
136,329
100.0
135,239
100.0
136,379
100.0
136,329
100.0
136,329
100.0
135,329
HcGovern
28.6
38,942
28.2
38,462
28.4
38,770
23.4
31,841
22.9
31,259
24.1
32,864
26.2
35,698
230
21,362
21.8
29,638
25.6
34,836
22.3
31,055
21.8
Nixon
49.5
67,459
51.6
70,338
50.2
58,502
51.7
70,516
50.4
68,749
50.9
69,414
50.6
68.917
51,5
70.183
55.5
75,631
51.0
69,502
55.8
76,114
56.1
undecided*
21.9
29,888
20.2
27,529
21.4
29,057
24.9
33,972
26.7
35,321
25.0
34,051
23.2
31,714
25.5
34,284
22.7
31,000
23.4
31,941
21.4
29,160
DIRENSINI
#2.
WHO
THINK
OTHERS
WANT
McGovern
24.3
33,196
24.8
33,843
24.5
33,423
22.3
30,352
22.1
30,145
20.8
28,391
23.2
31,610
20.5
27,983
21.7
29,603
22.8
31,138
22.9
31,277
21.7
Nixen.
50.9
69,374
54.1
73,722
52.0
70,912
51.8
70,555
48.6
66,271
49.6
67,678
51.0
69.504
50.4
68,730
50.6
68,968
50.9
69,393
50.4
68,684
51.2
Undecided
24.8
33,759
21.1
28,764
23.5
31,994
25.9
35,422
29.3
39,323
29.6
40,260
25.8
35,215
29.1
30,011
27.7
37,738
26.3
35,798
26.7
36,368
DIRENSION #3.
WHO THINK WILL ACTUALLY BE ELECTED
NcGovern
25.2
34,389
24.8
33,813
25.1
34,184
11.9
16,169
10.2
13,857
9.8
13,422
18.4
25,040
9.7
13,156
9.2
12,521
16.9
23,076
10.0
13,674
9.2
Nixon
55.3
75,349
57.1
77,901
55.9
76,255
65.5
89,316
68.7
93,702
64.7
88,226
60.7
82,725
63.1
92,811
70.0
90,231
€2.1
84,603
66.1
90.050
67.5
Undecided*
19.5
26,591
18.1
24,615
19.0
25,890
22.6
30,754
21.1
28,770
25.5
34,681
20.9
28,564
22.2
30,302
20.2
27,577
21.0
28,650
33.9
32,605
Registered and Plan
10 Vote in November
56.0
76,404
58.1
79,256
50.8
77,425
56.7
77,246
54.2
73,841
56.6
77,210
56.3
76,788
55,4
75,481
57.2
77,965
56.3
76,747
56.9
77,639
57.1
DIVERSION %1, PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to Vote
100.0
76,404
100.0
79,266
100.0
77,425
100.0
77,246
100.0
73,841
100.0
77,210
100.0
76,788
100.0
75,481
100.0
77,965
100.0
76,747
100.0
77.639
McGovern
41.5
31,692
40.6
32,207
41.2
31,876
27.6
21,318
23.5
17,304
24.9
19,248
33.9
26,009
24.4
18,421
22.4
17,458
32.2
24,712
23.0
17,894
Nixon
55.3
42,219
51.4
40,761
53.9
41,720
54.1
41,800
55.0
40,635
53.4
41,228
54.0
41,452
54.4
41,036
55.7
43,420
54.1
41,552
56.2
21:2
43,634
undecided
3.2
2,493
8.0
6,298
4.9
3,829
18.3
14,128
21.5
15,842
21.7
16,734
12.1
9,327
21.2
16,024
21.9
17,087
13.7
10,483
20.8
16.111
DISENSION #5, WHO
LAN TO VOTE FOR
McGovern
44.5
34,014
38.1
30,225
42.2
32,676
23.6
18,243
22.5
16,613
25.6
19,732
34.0
26,099
23.4
17,C84
22.9
17,868
32.2
24,747
23.8
18,516
21.5
Nixon
52.1
39,792
50.2
39,799
51.4
39,815
54.6
42,206
51.5
38,040
52.8
40,737
52.0
39,952
62.3
39,461
55,1
42,963
52.3
40,116
55.4
43,002
56.3
Undecided*
3.4
2,598
11.7
9,242
6.4
4,934
22.0
16,797
26.0
19,188
21.6
16,741
14.0
13,853
24.3
18,330
22.0
17,134
15.5
11,884
20.8
16,121
Points and Number
Nixon over McCovern
+7.6
+5,778
+12.1
+9,574
+9.2
+7,139
+31.0
+23,963
+29.0
+21,427
+27.2
+21,005
+18.0
+13,853
+28.9
21,777
+32.2
+25,095
120.1
+15,369
+31.6
+24,485
This is a Copyright Report with a 72 Hour Exclusive for One TV Station In Each Market
SINDLINGER & COMPANY, INC. Harvard and Yale Avenues in Swarthmore, Pennsylvania 19081 215 Ki. 4-8260
- OVER
SHEET #2
SUMMARY OF CONTINUOUS AND DAILY POLITICAL CONFIDENCE NATIONWIDE
INTERVIEWING FROM JULY 14 THROUGH AUGUST 28, 1972 CONDUCTED BY
SPACE FOR TV STATIONS TO FILL
SINDLINGER & COMPANY, INC. OF SWARTHMORE, PENNSYLVANIA 19081
TELEPHONED FIGURES EACH TUESDAY AND FRIDAY
Comulative
Cumulative
Cumulative
Survey Number
35
38A
35 thru 36A
37
38
3SA
35 fire 39A
40
41
35 Nine 4:
42
Report Page Reference
285, 287 in #18
Per Data By Sex
223, 227 in # 16
270,271
238,239
272,273
274,275
Sample Size
4,103
2,257
6,360
1,224
1,889
2,255
11,728
1,295
969
13,992
Dates of Nauchwide
FRI
July 14
TUE July 26
FRI
July 14
TUE
Ausust 1
SAT - August 5
FRI
-- August 11
FAI July 14
FRI-August 18
TUE-August 22
FRI- July 14
FRI-August 25
Interviewing
WED July 26
MON - July 31
MON July 31
FRI
- August 4
THURS August 10
THURS- August 17
THURS August 17
MON-August 21
THURS-August 24
THURS-August 24
MON-August 28
Engleton Illness Re-
Eagleton Withdrawl
While Eagleton Was
Shriver is Now Vice
Pre-Republican
Search On For Vice
Republican
First 42 Days
Post-Republicar
Major Event
Clark Reports On
First 35 Days
Convention
Convention
veriod July 25
On July 31
VP Condidate
President
President
North Vietnam Visit
Convention 21-23
Percent Number
Percent Number
Parcent
Number
Percent
Number
Percent Number
Percent
Number
Percent Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
(000)
(000)
(000)
(000)
(COO)
(000)
(COO)
(000)
(000)
(COO)
(000)
DISENSION
#6.
DO Pl All TO VOTE
Base Do Not Now
Plan to Vote Among
All Adults
100.0
59,925
100.0
57,063
100.0
58,904
100.0
59,083
100.0
62,488
100.0
59,119
100.0
59,541
100.0
60,848
100.0
53,364
100.0
59,582
100.0
58.690
SELF CHOICE
McGovern
8.2
4,928
14.4
8,237
11.7
6,894
17.8
10,524
22.2
13,896
23.0
13,617
16.3
9,689
21.8
1329
21.0
12,239
17.1
10,202
22.4
13,151
22.0
Nixon
46.2
17,707
53.5
30,539
45.5
26,782
48.6
28,718
45.0
28,113
47.7
20,186
46.1
27,465
48.8
29,676
55.2
32,211
47.0
27,998
55.3
32.421
55.3
Undecided*
45.6
27,290
32.1
18,287
42.8
25,228
33.6
19,841
32.8
20,479
29.3
17,316
37.6
22,387
214
17,912
23.3
13,914
35.9
21,382
22.3
13,040
DOMENSION #7.
FIRST
TIME VOTERS
A. number 01 First
Time Voters Who
Have Choice or
Are Considering
Voting
17,497
14,876
16,289
17,148
17,202
16,880
17,184
B Bise Total
Self-interviewed
Who Plan to Vote
in November
100.0
77,425
100.0
77,210
100.0
76,788
100.0
75,481
100.0
77,905
100.0
76,747
100.0
77,639
C. First Time Voters.
18.6
14,421
19.3
14,876
16.8
14,455
19.9
15,055
20.4
15,001
19.1
14,011
20.0
15,528
15,560
D. Former Voters
81.4
63,004
20.7
62,334
81.2
62,333
00.1
60,426
79.0
62,004
80.9
67,136
88.6
62,111
C. Base First Time
Voters who Plan
to Vote For
100.0
14,421
100.0
14,876
100.0
14,455
100.0
15,015
100.0
15,901
100.0
14,611
100.0
15,528
NeGovern
52.0
7,493
45.6
6,784
40.5
7,162
44.0
6,027
27.5
4 379
47.4
6,021
36.4
5,656
33.0
hikun.
34.1
4,913
38.2
5,690
35.2
5,235
363
31.1
37.9
5,471
4,943
35.8
5,236
38.4
5,961
Under ideals
13.9
2,015
16.2
2,402
14.3
2.058
19.7
2,557
42.4
6,570
16.8
2,452
25.2
3,200
29.2
D. Date Former
Volors Who Plan
To vote For
100.0
63,004
100.0
62,334
100.0
62,333
100.0
60,426
100.0
02,004
100.0
62,136
100.0
62,111
SeCovern
40.0
25,183
20.8
12,948
24.7
18.937
18.3
11,057
21.7
13,400
26.7
17,020
20.7
12,860
atxon
55.4
34,902
50.2
35,047
45.2
34,717
56.2
33,500
01.3
38,020
$6.1
34,378
57.6
39,038
Undecided*
4.6
2,919
23.0
14,339
30.1
8.679
25,6
15,379
17.0
10,555
15.2
3,432
19.7
12,213
THE WHITE HOUSE
WASHINGTON
HIGH PRIORITY
October 31, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
CHARLES COLSON
SUBJECT:
Sindlinger Information
I know you put no faith at all in Sindlinger's polls and maybe
his techniques are not the best. On the other hand, he has a
huge sample and is polling continuously. Hence, I would
think his trend lines might be of some value. If they do,
the attached shows that from October 23 to today we have
suffered a precipitous and steady decline, not going to
McGovern, but going to the undecided, a phenomenon that
usually precedes a gain by the other fellow - at least most
pollsters say SO.
Sindlinger says that most of the undecided are Democrats.
What is significant on the attached, in my opinion, is not the
gap which is still large, but rather the decline for the President
over the past 7 days. We had been, as you will see from the
enclosed, hanging right around 60. Based on Surveys 59 and 60
we are now around 55.
Attachment
SINDLINGER'S DIMENSION CONCERT CN POLITICS
Telephened to TV Stations Each Tuesday & Friday
Survey Number
51
52
53
54A
54B
54
56
57
58
55
59
60
Sample Size
965
1,328
983
849
877
1,726
1,284
1,044
913
1,331
900
1745
Dates of Nationwide
TUE -Sept. 26
FRI Sept. 29
TUE -Oct. 3
Friday Oct. 6
7 PM Sat. Oct. 7
Friday Oct. 6
Tues. -Oct.10
Fri. Oct. 13
Tue. -Oct. 17
Fri. Oct. 20
Tues. Oct. 24
10/26
Interviewing
THURS-Sept. 28
MON Oct. 2
THURS-Oct. 5
Monday Oct. 9
Thurs.-Oct.12
Mon. Oct. 16
Thurs 19
Mon. Oct. 23
7 Pm Sat. Oct. 7
Monday Oct. 9
Thurs. Oct. 26
10/30
Percent Number
Percent
Number
Percent
Number
Percent Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent Number
Percent
Number
Base Al: Adults
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
18 and older
100.0 138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
133,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
DIVENSION 1. WHO ELF WANT TO BE ELECTED AS NEXT PRESIDENT
McCovern
21.2
29,332
19.9
27,544
20.3
28,181
23.6
32,686
19.4
26,919
21.5
29,756
19.9
27,567
19.9
27,648
20.7
28,702
19.9
27,613
19.9
27,637
19.8
C3.2
87,692
60.3
83,600
61.2
84,862
85,665
60.0
83,218
58.3
80,781
56.9
78,960
57.5
79,712
53.9
71,792
57.1
Nixon
61.2
84,876
62.3
86,427
61.8
Undecided*
15.6
21,631
19.7
27,510
18.5
25,612
15.3
21,092
18.3
25,309
16.7
23,234
20.1
27,869
21.8
30,225
22.4
30,994
22.5
31,330
26.1
36,227
23.1
DIMENSION #2.
WHO
THINK
OTHERS
WANT
19.7
27,323
18.6
25,776
19.4
26,904
19.0
26,358
19.8
27,480
18.0
25,022
18.7
25,903
17.3
McGovern
20.7
28,666
20.0
27,730
20.3
28,191
19.7
27,329
Nixon
59.8
82,966
57.0
79,091
58.3
80,898
24.4
33,788
22.3
30,853
59.6
82,624
60.6
84,093
60.1
83,371
59.5
82,461
56.5
78,405
55.0
76,223
57.0
79,078
56.2
77,900
59.7
20.5
28,366
21.5
29,836
23.8
32,920
25.2
34,952
24.9
34,555
25.1
34,851
23.0
Undecided"
19.7
27,364
19.3
26,832
19.5
27,093
DIMENSION
1.3.
YHC THINK WILL ACTUALLY BE ELECTED
McGovern
7.8
10,781
8.3
11,496
8.5
11,729
8.5
11,728
8.0
11,024
8.2
11,370
4.5
6,255
4.4
6,047
5.7
7,902
4.5
6,246
7.0
9,695
6.0
Nixon
74.7
103,570
75.2
104,212
75.3
104,374
75.4
104,520
76.0
105,405
75.7
104,969
80.1
111,040
80.8
111,990
79.2
109,784
79.4
110,154
74.9
103,785
77.0
Undecided
17.5
24,304
16.5
22,947
16.3
22,552
16.1
22,407
16.0
22,226
16.1
22,316
15.4
21,360
14.8
20,619
15.1
20,970
16.1
22,255
18.2
25,174
17.0
Registerei and Plin
to Vote in November
57.5
79,757
58.5
81,117
58.5
81,090
59.9
82,998
60.1
83,345
60.0
83,175
60.1
83,393
58.4
80,995
59.5
82,461
59.4
82,406
58.2
80,746
59.3
82
16]
DIRENSION
PLAN
TO
VOTE
AND
WHO
SELF
WANT
FOR
PRESIDENT
Base Plan to Vote
100.0
79,757
100.0
81,117
100.0
81,090
100.0
82,998
100.0
83,345
100.0
83,175
100.0
83,393
100.0
80,995
100.0
82,461
100.0
82,406
100.0
80,746
McGovern
19.1
15,246
19.2
15,556
18.2
14,798
18.6
15,401
17.5
14,563
18.0
14,975
19.4
16,170
20.3
16,418
20.4
16,856
20.5
16,871
19.5
15,718
15.6
wixon
64.5
51,471
61.6
49,987
62.4
50,599
64.0
53,160
64.2
53,508
64.1
53,337
61.9
51,623
67.1
54,322
52,393
64.3
63.5
53,027
57.1
46,103
60:4
Undecided*
16.4
13,040
19.2
15,574
19.3
15,693
17.4
14,437
18.3
15,274
17.8
14,863
18.7
15,599
12.7
10,256
15.2
16.0
13,213
12,508
23.4
18,925
24.0
DIMENSION 15. WHO PLAN TO VOTE FOR
McGovern
22.9
18,280
20.1
16,269
22.2
18,023
26.8
22,269
22.4
18,698
24.6
20,455
19.9
16,566
22.3
18,036
21.5
17,768
23.5
19,378
20.1
16,202
22.1
Nixon
62.7
50,045
60.1
48,732
61.0
49,471
59.3
49,228
60.2
50,185
59.8
49,715
58.8
49,013
62.9
50,974
60.6
49,961
61.2
50,426
55.2
44,543
54.1
Undecided*
14.4
11,432
19.9
16,116
16.8
13,597
13.9
11,501
17.3
14,461
15.7
13,006
21.3
17,814
14.8
11,984
17.9
14,732
15.3
12,601
24.8
20,001
23.8
Points and Number
Nixon over McGovern
+39.8 +31,765
+40.0
+32,463
+38.8
+31,448
+38.9
+32,447
+40.6
+32,938
+32,193
37.7
31,048
+35.1
+28,341
32.0
+32.5
+26,959
+37.8
+31,487
+35.2
+29,260
+39.1
DISENSION 46 DO NOT PLAN TO VOTE & WHO SELF WANT FOR PRESIDENT
Base Do Not Nov
Plan to Vote
100.0
58,898
100.0
57,538
100.0
57,565
100.0
55,657
100.0
55,310
100.0
55,480
100.0
55,262
100.0
57,660
100.0
56,194
100.0
56,249
100.0
57,909
56, 494
SELF CHOICE
McGovern
23.9
14,087
20.8
11,988
23.2
13,383
31.1
17,284
22.3
12,356
26.6
14,781
20.6
11,397
19.5
11,231
21.1
11,846
19.1
10,743
21.1
12,222
26.0
Nixon
61.5
36,221
58.4
33,613
59.5
34,263
57.0
31,717
59.5
32,920
58.3
32,328
57.2
31,595
45.9
26,459
47.3
26,568
47.4
26,686
50.1
28,992
52.3
Undecided
14.6
8,590
20.7
11,938
17.2
9,919
12.0
6,656
18.1
10,036
15.1
8,372
22.2
12,271
34.6
19,970
31.6
17,781
33.5
18,822
28.8
16,694
21.7
DITENSION
47
FIRST
TIME
VOTERS
&
WHO
PLAN TO VOTE FOR
21.1
16,809
21.0
17,023
21.1
17,071
20.7
17,141
20.7
17,227
20.7
17,185
20.5
17,136
21.2
17,169
20.6
17,010
20.5
16,874
18.3
14,788
15, 891
Base - First Time
100.0
17,071
17,227
100.0
100.0
17,136
100.0
17,010
Voters
100.0
16,809
100.0
17,023
100.0
17,141
100.0
17,185
100.0
17,169
100.0
16,874
100.0
14,788
McGovern
39.3
6,610
35.6
6,056
37.2
6,354
38.1
6,252
34.8
5,988
36.4
6,252
33.4
5,723
37.7
6,479
39.3
6,683
40.7
6,875
39.6
5,855
37.0
52.0
8,881
53.4
9,147
55.2
Nixon
54.7
9,198
52.1
8,872
9,502
54.3
9,328
59.6
10,215
54.7
9,394
54.5
9,265
54.9
9,269
56.2
8,317
58.0
Undecided
6.0
1,001
12.3
2,095
10.9
1,836
8.6
1,468
10.1
1,738
9.3
1,605
7.0
1,198
7.5
1,296
6.2
1,065
4.3
730
4.2
617
5:0
Politics
and
Have
Not
Yet
Made
A
Choice.
SPECIAL TELEPHONE REPORT FORMS
Sindlinger's 45 TV Station Political Network
NOTE: STARTING TUESDAY, OCTOBER 31, DAILY CALLS WILL BE FOR PAST 7 DAYS
Call Day
FRI
TUE
WED
THUR
FRI
MON
TUE
Date
10/27
10/31
11/1
11/2
11/3
11/6
11/7
Covers Interviewing
10/20-10/26
10/24-10/30
10/25-10/31
10/26-11/1
10/27-11/2
10/30-11/6
10/31-11/
A. First Dimension
First Choice for President
MCGOVERN
1
19.9
NIXON
2
56.1
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
3
58.9
E. Fifth Dimension
Registered and Plan to Vote
MCGOVERN
4
22.1
NIXON
5
58.8
F. First Time Voters
Registered and Plan to Vote
6
19.6
MCGOVERN
7
40.3
NIXON
8
55.4
NOTE: TO EXPEDITE CALLS, ONLY MCGOVERN AND NIXON FIGURES WILL BE TELEPHONED.
THE UNDECIDED FIGURE IS THE SUM OF MCGOVERN AND NIXON SUBTRACTED FROM 100.0%.
Pre Election Summary #1
POLITICAL CONFIDENCE
Sindlinger & Company, Inc.
of Swarthmore, Pennsylvania
1972 Continuous Daily Election
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday October 17 - 23, 1972
TOTAL
MALE
FEMALE
Sample
:
Proj.
Sample
:
Proj.
Sample
of
Proj.
1.
BASE ALL ADULTS IN
48 STATES 18 YEARS
& OLDER
THE TOTAL SAMPLE
2244
100.0
138655
1080
100.0
66944
1164
100.0
71711
A.
NO INTEREST IN POLITICS
ALIEN/INVALID/ETC
189
8.4
11665
56
5.2
3471
133
11.4
8194
B.
HAVE A POLITICAL PARTY
PREFERENCE
2055
91.6
126990
1024
94.8
63473
1031
88.6
63517
C.
SAY THEY VOTED IN 1968
PRESIDENTIAL ELECTION.
1158
51.6
71565
592
54.8
36695
566
48.6
34870
D.
SAY THEY NOW ARE RCG-
ISTERED TO VOTE
1616
72.0
99859
798
73.9
49464
818
70.3
50395
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday October 17 23, 1972
TOTAL
MALE
FEMALE
Sample
:
Proj.
Sample
13
Proj.
Sample
%
Proj.
2.
BASE ALL ADULTS IN
48 STATES 18 YEARS
& OLDER
THE TOTAL SAMPLE
2244
100.0
138655
1080
100.0
66944
1164
100.0
71711
E.
WHEN WAS THE LAST TIME
YOU RECALL VOTING IN ANY
ELECTION OF ANY KIND,
ANY WHERE?
1. SAY NEVER VOTED IN
ANY ELECTION OR
DON'T REMEMBER
666
29.7
41151
319
29.5
19773
347
29.8
21378
2. GIVE A TIME FOR
LAST TIME VOTED
1578
70.3
97504
761
70.5
47171
817
70.2
50333
F.
BASE GAVE A TIME
WHEN LAST VOTED
1578
100.0
97504
761
100.0
47171
817
100.0
50333
WHEN LAST VOTED
1. DURING PAST YEAR
811
51.4
50112
393
51.6
24360
418
51.2
25752
2. TWO YEARS AGO
239
15.1
14767
115
15.1
7128
124
15.2
7639
3. THREE
38
2.4
2347
16
2.1
992
22
2.7
1355
4.
FOUR
"
288
18.2
17794
136
17.9
8430
152
18.6
9364
5. FIVE
"
28
1.8
1728
8
1.1
496
20
2.4
1232
6. SIX
"
30
1.9
1853
11
1.4
682
19
2.3
1171
7. SEVEN
"
50
3.2
3089
22
2.9
1364
28
3.4
1725
8. EIGHT
42
2.7
2598
26
3.4
1612
16
2.0
986
9. NINE
20
1.3
1237
12
1.6
744
8
1.0
493
10.
TEN OR MORE YRS
32
2.0
1980
22
2.9
1364
10
1.2
616
Over
Pre Election Summary #1
POLITICAL CONFIDENCE
Sindlinger & Company, Inc.
of Swarthmore, Pennsylvania
1972 Continuous Daily Election
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday --- October 17 - 23, 1972
TOTAL
MALE
FEMALE
Sample
%
Proj.
Sample
is
Proj.
Sample
is
Proj.
BASE - ALL ADULTS IN 48
STATES 18 YEARS 8 OLDER
THE TOTAL SAMPLE
2244
100.0
138655
1080
100.0
66944
1164
100.0
71711
G.
VOTED IN 1968
1. LAST TIME VOTED
WAS IN 1968
288
12.8
17794
136
12.6
8430
152
13.1
9364
2. VOTED IN 1968 AND
REPORT VOTED SINCE
THEN
870
38.8
53770
456
42.2
28265
414
35.6
25505
H.
BASE REPORT VOTING
IN 1968 ELECTION
WHEN YOU VOTED FOUR YEARS
AGO IN 1968 WHO DID YOU
VOTE FOR?
1158
100.0
71565
592
100.0
36695
566
100.0
34870
1. WALLACE
153
13.2
9460
88
14.9
5455
65
11.5
4005
2. HUMPHREY
470
40.6
29042
227
38.3
14071
243
42.9
14971
3. NIXON
502
43.4
31027
265
44.8
16426
237
41.9
14601
4. REFUSED TO SAY
33
2.8
2038
12
2.0
744
21
3.7
1294
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday --- October 17 - 23, 1972
TOTAL
MALE
FEMALE
Sample
%
Proj.
Sample
is
Proj.
Sample
we
Proj.
3.
BASE - ALL ADULTS IN
48 STATES 18 YEARS
& OLDER
THE TOTAL SAMPLE
2244
100.0
138655
1080
100.0
66944
1164
100.0
71711
I.
VOTER POTENTIAL
1.
NOT INTERESTED IN
POLITICS/CAN NOT
VOTE/NEVER VOTED/
NOT REGISTERED
628
28.0
38796
282
26.1
17480
346
29.7
21316
2. FIRST TIME PRESIDEN-
TIAL VOTERS WHO SAY
THEY ARE NOW REGIS-
TERED AND PLAN TO
VOTE ON NOVEMBER 7.
274
12.2
16929
129
11.9
7996
145
12.5
8933
3. TOTAL WHO SAY THEY
ARE REGISTERED WHO
ARE NOT FIRST TIME
VOTERS
1342
59.8
82930
669
61.9
41468
673
57.8
41462
TOTAL VOTER POTENTIAL
WHO REPORT THEY ARE NOW
REGISTERED
1616
72.0
99859
798
73.9
49464
818
70.3
50395
32514
BASE - TOTAL VOTER POTENTIAL
WHO ARE REGISTERED
1616
100.0
99859
798
100.0
49464
818
100.0
50395
1. FIRST TIME VOTERS
274
17.0
16929
129
16.2
7996
145
17.7
8933
2.
FORMER VOTERS
1342
83.0
82930
669
83.8
41468
673
82.3
41462
Over
Pre Election Summary #1
POLITICAL CONFIDENCE
Sindlinger & Company, Inc.
of Swarthmore, Pennsylvania
1972 Continuous Daily Election
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday --- October 17 - 23, 1972
TOTAL
MALE
FEMALE
Sample
:
Proj.
Sample
we
Proj.
Sample
;
Proj.
BASE - ALL ADULTS IN 48
STATES 18 YEARS & OLDER
THE TOTAL SAMPLE
2244
100.0
138655
1080
100.0
66944
1164
100.0
71711
J.
FOR DIMENSION 4 & 5
TOTAL WHO PLAN TO VOTE
1334
59.4
82429
650
60.2
40290
684
58.8
42139
DO NOT PLAN TO VOTE
910
40.6
56226
430
39.8
26654
480
41.2
29572
TOTAL REGISTERED
1616
72.0
99859
798
73.9
49464
818
70.3
50395
K.
BASE - TOTAL REGISTERED.
1616
100.0
99859
798
100.0
49464
818
100.0
50395
1. TOTAL PLAN TO VOTE
1334
82.5
82430
650
81.5
40290
684
83.6
42140
2. DO NOT PLAN TO VOTE.
282
17.5
17429
148
18.5
9174
134
16.4
8255
L.
BASE - TOTAL PLAN TO VOTE 1334
100.0
82430
650
100.0
40290
684
100.0
42140
WHO PLAN TO VOTE
FOR PRESIDENT:
1. MCGOVERN
FORMER VOTERS
32512
193
14.5
11927
97
14.9
6013
96
14.0
5914
FIRST TIME VOTERS
110
8.2
6796
52
8.0
3223
58
8.5
3573
TOTAL #5
303
22.7
18724
149
22.9
9236
154
22.5
9488
2. NIXON
FORMER VOTERS
663
49.7
40971
331
50.9
20517
332
48.5
20454
FIRST TIME VOTERS
150
11.2
9267
69
10.6
4277
81
11.8
4990
TOTAL #5
813
60.9
50238
400
61.5
24794
413
60.4
25444
3. UNDECIDED
FORMER VOTERS
204
15.3
12604
93
14.3
5765
111
16.2
6839
FIRST TIME VOTERS
14
1.1
866
8
1.2
496
6
.9
370
TOTAL #5
218
16.3
13468
101
15.5
6260
117
17.1
7208
Over
Pre Election Summary #1
POLITICAL CONFIDENCE
Sindlinger & Company, Inc.
of Swarthmore, Pennsylvania
1972 Continuous Daily Election
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday --- October 17 - 23, 1972
TOTAL
MALE
FEMALE
Sample
%
Proj
Sample
%
Proj.
Sample
as
Proj
(000)
(000)
(000)
BASE - TOTAL REGISTERED
1616
100.0
99859
798
100.0
49464
818
100.0
50395
DEGREE OF CERTAINITY ON
VOTING ON NOVEMBER 7
1. VERY SURE
1142
70.7
70570
569
71.3
35269
573
70.0
35301
2. NOT SURE
192
11.9
11859
81
10.2
5021
111
13.6
6838
3. NO PLAN TO VOTE
282
17.5
17429
148
18.5
9174
134
16.4
8255
M.
BASE VERY SURE
1142
100.0
70570
569
100.0
35269
573
100.0
35301
PLAN TO VOTE FOR
McGOVERN
289
25.3
17858
141
24.8
8740
148
25.8
9118
NIXON
794
69.5
49063
390
68.5
24174
404
70.5
24889
UNDECIDED
59
5.2
3649
38
6.7
2355
21
3.7
1294
N.
BASE NOT SURE
192
100.0
11859
81
100.0
5021
111
100.0
6838
PLAN TO VOTE FOR
MCGOVERN
14
7.3
866
8
9.9
496
6
5.4
370
NIXON
19
9.9
1174
10
12.3
620
9
8.1
554
32510
UNDECIDED
159
82.8
9819
63
77.8
3905
96
86.5
5914
TOTAL
MALE
FEMALE
Sample
is
Proj.
Sample
is
Proj.
Sample
or
Proj.
O.
(000)
(000)
(000)
BASE - UNDECIDED AS TO WHO
WILL VOTE FOR AND NOT SURE
IF WILL VOTE
159
100.0
9819
63
100.0
3905
96
100.0
5914
FIRST CHOICE FOR PRESIDENT
FROM DIMENSION #1
1. McGOVERN
107
67.3
6607
42
65.7
2603
65
67.7
4004
2. NIXON
41
25.8
2532
15
23.8
930
26
27.1
1602
3. UNDECIDED
11
6.9
680
6
9.5
372
5
5.2
308
PARTY PREFERENCE
1. DEMOCRAT
142
89.3
8768
53
84.1
3285
89
92.7
5483
2. REPUBLICAN
2
1.3
124
2
3.2
124
on
3. INDEPENDENT
15
9.4
927
8
12.7
496
7
7.3
431
1968 VOTING PATTERN
DID NOT VOTE
12
7.5
741
5
7.9
310
7
7.3
431
VOTED IN 1968
147
92.5
9078
58
92.1
3595
89
92.7
5483
BASE - VOTED IN 1968
147
100.0
9078
58
100.0
3595
89
100.0
5483
SAY THEY VOTED FOR:
1. WALLACE
11
7.5
680
6
10.3
372
5
5.6
308
2. HUMPHREY
133
90.5
8212
50
86.2
3099
83
93.3
5113
32492
3. NIXON
2
1.4
124
2
3.4
124
.0
4. REFUSED TO SAY
1
.7
62
.0
1
1.1
62
Over
Pre Election Summary #1
POLITICAL CONFIDENCE
Sindlinger &Company, Inc.
of Swarthmore, Pennsylvania
1972 Continuous Daily Election
TOTAL
MALE
FEMALE
Sample
be
Proj.
Sample
Proj
Samp
:
Proj
(000)
(000)
(000)
P.
BASE - REGISTERED AND DO
NOT PLAN TO VOTE ON
NOVEMBER 7
282
100.0
17429
148
100.0
9174
134
100.0
8255
PARTY PREFERENCE
1. DEMOCRAT
216
76.6
13350
116
78.4
7190
100
74.6
6160
2. REPUBLICAN
12
4.3
742
7
4.7
434
5
3.7
303
3. INDEPENDENT
45
16.0
2781
22
14.9
1364
23
17.2
1417
4. NO INTEREST
9
3.2
556
3
2.0
186
6
4.5
370
1968 VOTING PATTERN
1. DID NOT VOTE
57
20.2
3523
29
19.6
1798
28
20.9
17.25
2. REPORTED VOTING IN 1968.
225
79.8
13906
119
80.4
7376
106
79.1
6530
BASE - REPORTED VOTING IN
1968
225
100.0
13906
119
100.0
7376
106
100.0
6530
REPORTED VOTING FOR
1. WALLACE
15
6.7
927
8
6.7
496
7
6.6
4%
2. HUMPHREY
177
78.7
10939
94
79.0
5826
83
78.3
5113
3. NIXON
27
12.0
1669
15
12.6
930
12
11.3
739
4. REFUSED TO SAY
6
2.7
370
2
1.7
124
4
3.8
246
MAXIMUM SUPPOSITION
ALL REGISTERED WILL VOTE
TOTAL
MALE
FEMALE
Sample
is
Proj
Sample
%
Proj
Sample
ve
Proj
(000)
(000)
(000)
BASE ALL REGISTERED
VOTERS
1616
100.0
99859
798
100.0
49464
818
100.0
50395
MCGOVERN
1. FROM VERY SURF WILL
VOTE
289
17.9
17858
141
17.7
8740
148
18.1
9118
2. FROM NOT SURF WILL
VOTE
14
9
866
3
1.0
496
6
7
370
3. FROM UNDECIDED AS TO
WHO WILL VOTE FOR AND
NOT SURE WILL VOTE BUT
SAY THEY VOTED FOR
HUMPHREY IN 1968
133
8.2
8212
50
6.3
3099
83
10.1
5113
4. FROM DO NOT PLAN TO
VOTE BUT SAY THEY
VOTED FOR HUMPHREY IN
1968
177
11.0
10940
94
11.8
5827
83
10.1
5113
TOTAL 1-2-3-4
613
37.9
37876
293
36.7
18162
320
39.1
19714
NIXON
1. FROM VERY SURE WILL
VOTE
794
49.1
49063
390
48.9
24174
404
49.4
24889
2.
FROM NOT SURE WILL
VOTE
19
1.2
1174
10
1.3
620
9
1.1
554
3. FROM UNDECIDED AS TO
WHO WILL VOTE FOR AND
NOT SURE WILL VOTE BUT
SAY NIXON IS THEIR
FIRST CHOICE FOR
PRESIDENT
41
2.5
2532
15
1.9
930
26
3.2
1602
4.
FROM DO NOT PLAN TO
VOTE BUT SAY THEY
VOTED FOR NIXON IN
1968
27
1.7
1669
15
1.9
930
12
1.5
739
TOTAL 1-2-3-4
881
54.5
54439
430
53.9
26654
451
55.7
27785
TOTAL LEFT OVER
122
7.6
7545
75
9.4
4649
47
5.7
2896
Pre Election Summary #1
POLITICAL CONFIDENCE
Sindlinger & Company, Inc.
of Swarthmore, Pennsylvania
1972 Continuous Daily Election
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday October 17 - 23, 1972
TOTAL
MALE
FEMALE
Sample
us
Proj.
Sample
Proj.
Sample
up
Proj.
1.
BASE ALL ADULTS IN
48 STATES 18 YEARS
& OLDER
THE TOTAL SAMPLE
2244
100.0
138655
1080
100.0
66944
1164
100.0
71711
A.
NO INTEREST IN POLITICS
ALIEN/INVALID/ETC
189
8.4
11665
56
5.2
3471
133
11.4
8194
B.
HAVE A POLITICAL PARTY
PREFERENCE
2055
91.6
126990
1024
94.8
63473
1031
88.6
63517
C.
SAY THEY VOTED IN 1968
PRESIDENTIAL ELECTION
1158
51.6
71565
592
54.8
36695
566
48.6
34870
D.
SAY THEY NOW ARE REG-
ISTERED TO VOTE
1616
72.0
99859
798
73.9
49464
818
70.3
50395
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday October 17 - 23, 1972
TOTAL
MALE
FEMALE
Sample
%
Proj.
Sample
:
Proj.
Sample
%
Proj.
2.
BASE ALL ADULTS IN
48 STATES 18 YEARS
& OLDER
THE TOTAL SAMPLE
2244
100.0
138655
1080
100.0
66944
1164
100.0
71711
E.
WHEN WAS THE LAST TIME
YOU RECALL VOTING IN ANY
ELECTION OF ANY KIND,
ANY WHERE?
1. SAY NEVER VOTED IN
ANY ELECTION OR
DON'T REMEMBER
666
29.7
41151
319
29.5
19773
347
29.8
21378
2. GIVE A TIME FOR
LAST TIME VOTED
1578
70.3
97504
761
70.5
47171
817
70.2
50333
F.
BASE GAVE A TIME
WHEN LAST VOTED
1578
100.0
97504
761
100.0
47171
817
100.0
50333
WHEN LAST VOTED
1. DURING PAST YEAR
811
51.4
50112
393
51.6
24360
418
51.2
25752
2. TWO YEARS AGO
239
15.1
14767
115
15.7
7128
124
15.2
7639
3. THREE
"
11
38
2.4
2347
16
2.1
992
22
2.7
1355
4. FOUR
"
"
288
18.2
17794
136
17.9
8430
152
18.6
9364
5. FIVE
"
"
28
1.8
1728
8
1.1
496
20
2.4
1232
6.
SIX
"
"
30
1.9
1853
11
1.4
682
19
2.3
1171
7. SEVEN
"
"
50
3.2
3089
22
2.9
1364
28
3.4
1725
8. EIGHT
"
II
42
2.7
2598
26
3.4
1612
16
2.0
986
9. NINE
"
II
20
1.3
1237
12
1.6
744
8
1.0
493
10. TEN OR MORE YRS
32
2.0
1980
22
2.9
1364
10
1.2
616
Over
Pre Election Summary #1
POLITICAL CONFIDENCE
Sindlinger & Company, Inc.
of Swarthmore, Pennsylvania
1972 Continuous Daily Election
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday ---
October 17 - 23, 19/2
TOTAL
MALE
FEMALE
Sample
Proj.
Sample
of
Proj.
Sample
is
Proj.
BASE - ALL ADULTS IN 48
STATES 18 YEARS & OLDER
THE TOTAL SAMPLE
2244
100.0
138655
1080
100.0
66944
1164
100.0
71711
G.
VOTED IN 1968
1. LAST TIME VOTED
WAS IN 1968
288
12.8
17794
136
12.6
8430
152
13.1
9364
2. VOTED IN 1968 AND
REPORT VOTED SINCE
THEN
870
38.8
53770
456
42.2
28265
414
35.6
25505
H.
BASE - REPORT VOTING
IN 1968 ELECTION
WHEN YOU VOTED FOUR YEARS
AGO IN 1968 WHO DID YOU
VOTE FOR?
1158
100.0
71565
592
100.0
36695
566
100.0
34870
1. WALLACE
153
13.2
9460
88
14.9
5455
65
11.5
4005
2. HUMPHREY
470
40.6
29042
227
38.3
14071
243
42.9
14971
3. NIXON
502
43.4
31027
265
44.8
16426
237
41.9
14601
4. REFUSED TO SAY
33
2.8
2038
12
2.0
744
21
3.7
1294
Nationwide Interviewing for Survey +57 and #58 From Tuesday through Monday --- October 17 - 23, 1972
TOTAL
MALE
FEMALE
Sample
Proj.
Sample
:
Proj.
Sample
in
Proj.
3.
BASE - ALL ADULTS IN
48 STATES 18 YEARS
& OLDER
THE TOTAL SAMPLE
224
1000
138655
1080
100.0
66944
1164
100.0
71711
I.
VOTER POTENTIAL
1. NOT INTERESTED IN
POLITICS/CAN NOT
VOTE/NEVER VOTED/
NOT REGISTERED
628
28.0
38796
282
26.1
17480
346
29.7
21316
2. FIRST TIME PRESIDEN-
TIAL VOTERS WHO SAY
THEY ARE NOW REGIS-
TERED AND PLAN TO
VOTE ON NOVEMBER 7.
274
12.2
16929
129
11.9
7996
145
12.5
8933
3. TOTAL WHO SAY THEY
ARE REGISTERED WHO
ARE NOT FIRST TIME
VOTERS
1342
59.8
82930
669
61.9
41468
673
57.8
41462
TOTAL VOTER POTENTIAL
WHO REPORT THEY ARE NOW
REGISTERED
1616
72.0
99859
798
73.9
49464
818
70.3
50395
32514
BASE - TOTAL VOTER POTENTIAL
WHO ARE REGISTERED
1616
100.0
99859
798
100.0
49464
818
100.0
50395
1. FIRST TIME VOTERS
274
17.0
16929
129
16.2
7996
145
17.7
8933
2. FORMER VOTERS
1342
83.0
82930
669
83.8
41468
673
82.3
41462
Over
Pre Election Summary #1
POLITICAL CONFIDENCE
Sindlinger & Company, Inc.
of Swarthmore, Pennsylvania
1972 Continuous Daily Election
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday --- October 17 - 23, 1972
TOTAL
MALE
FEMALE
Sample
68
Proj.
Sample
as
Proj.
Sample
:
Proj.
BASE ALL ADULTS IN 48
STATES 18 YEARS & OLDER
THE TOTAL SAMPLE
2244
100.0
138655
1080
100.0
66944
1164
100.0
71711
J.
FOR DIMENSION 4 & 5
TOTAL WHO PLAN TO VOTE
1334
59.4
82429
650
60.2
40290
684
58.8
42139
DO NOT PLAN TO VOTE
910
40.6
56226
430
39.8
26654
480
41.2
29572
TOTAL REGISTERED
1616
72.0
99859
798
73.9
49464
818
70.3
50395
K.
BASE - TOTAL REGISTERED.
1616
100.0
99859
798
100.0
49464
818
100.0
50395
1. TOTAL PLAN TO VOTE
1334
82.5
82430
650
81.5
40290
684
83.6
42140
2. DO NOT PLAN TO VOTE.
282
17.5
17429
148
18.5
9174
134
16.4
8255
L.
BASE - TOTAL PLAN TO VOTE.1334
100.0
82430
650
100.0
40290
684
100.0
42140
WHO PLAN TO VOTE
FOR PRESIDENT:
1. MCGOVERN
FORMER VOTERS
32512
193
14.5
11927
97
14.9
6013
96
14.0
5914
FIRST TIME VOTERS
110
8.2
6796
52
8.0
3223
58
8.5
3573
TOTAL #5
303
22.7
18724
149
22.9
9236
154
22.5
9488
2. NIXON
FORMER VOTERS
663
49.7
40971
331
50.9
20517
332
48.5
20454
FIRST TIME VOTERS.
150
11.2
9267
69
10.6
4277
81
11.8
4990
TOTAL #5
813
60.9
50238
400
61.5
24794
413
60.4
25444
3. UNDECIDED
FORMER VOTERS
204
15.3
12604
93
14.3
5765
111
16.2
6839
FIRST TIME VOTERS
14
1.1
866
8
1.2
496
6
6
370
TOTAL #5
218
16.3
13468
101
15.5
6260
117
17.1
7208
Over
Pre Election Summary #1
POLITICAL CONFIDENCE
Sindlinger & Company, Inc.
of Swarthmore, Pennsylvania
1972 Continuous Daily Election
Nationwide Interviewing for Survey #57 and #58 From Tuesday through Monday --- October 17 - 23, 1972
TOTAL
MALE
FEMALE
Sample
%
Proj.
Sample
%
Proj.
Sample
are
Proj
(000)
(000)
(000)
BASE - TOTAL REGISTERED
1616
100.0
99859
798
100.0
49464
818
100.0
50395
DEGREE OF CERTAINITY ON
VOTING ON NOVEMBER 7
1. VERY SURE
1142
70.7
70570
569
71.3
35269
573
70.0
35301
2. NOT SURE
192
11.9
11859
81
10.2
5021
111
13.6
6838
3. NO PLAN TO VOTE
282
17.5
17429
148
18.5
9174
134
16.4
8255
M.
BASE VERY SURE
1142
100.0
70570
569
100.0
35269
573
100.0
35301
PLAN TO VOTE FOR
McGOVERN
289
25.3
17858
141
24.8
8740
148
25.8
9118
NIXON
794
69.5
49063
390
68.5
24174
404
70.5
24889
UNDECIDED
59
5.2
3649
38
6.7
2355
21
3.7
1294
N.
BASE NOT SURE
192
100.0
11859
81
100.0
5021
111
100.0
6838
PLAN TO VOTE FOR
MCGOVERN
14
7.3
866
8
9.9
496
6
5.4
370
NIXON
19
9.9
1174
10
12.3
620
9
8.1
554
32510
UNDECIDED
159
82.8
9819
63
77.8
3905
96
86.5
5914
TOTAL
MALE
FEMALE
Sample
02
Proj.
Sample
%
Proj.
Sample
8".
Proj.
O.
(000)
(000)
(000)
BASE - UNDECIDED AS TO WHO
WILL VOTE FOR AND NOT SURE
IF WILL VOTE
159
100.0
9819
63
100.0
3905
96
100.0
5914
FIRST CHOICE FOR PRESIDENT
FROM DIMENSION #1
1. McGOVERN
107
67.3
6607
42
65.7
2603
65
67.7
4004
2. NIXON
41
25.8
2532
15
23.8
930
26
27.1
1602
3. UNDECIDED
11
6.9
680
6
9.5
372
5
5.2
308
PARTY PREFERENCE
1. DEMOCRAT
142
89.3
8768
53
84.1
3285
89
92.7
5483
2. REPUBLICAN
2
1.3
124
2
3.2
124
.0
3. INDEPENDENT
15
9.4
927
8
12.7
496
7
7.3
431
1968 VOTING PATTERN
DID NOT VOTE
12
7.5
741
5
7.9
310
7
7.3
431
VOTED IN 1968
147
92.5
9078
58
92.1
3595
89
92.7
5483
BASE VOTED IN 1968
147
100.0
9078
58
100.0
3595
89
100.0
5483
SAY THEY VOTED FOR:
1. WALLACE
11
7.5
680
6
10.3
372
5
5.6
308
2. HUMPHREY
133
90.5
8212
50
86.2
3099
83
93.3
5113
32492
3. NIXON
2
1.4
124
2
3.4
124
.0
4. REFUSED TO SAY
1
.7
62
.0
1
1.1
62
Over
Pre Election Summary #1
POLITICAL CONFIDENCE
Sindlinger &Company, Inc.
of Swarthmore, Pennsylvania
1972 Continuous Daily Election
TOTAL
MALE
FEMALE
Sample
is
Proj
Sample
Proj
Sample
02
Proj
(000)
(000)
(000)
P.
BASE REGISTERED AND DO
NOT PLAN TO VOTE ON
NOVEMBER 7
282
100.0
17429
148
100.0
9174
134
100.0
8255
PARTY PREFERENCE
1. DEMOCRAT
216
76.6
13350
116
78.4
7190
100
74.6
6160
2. REPUBLICAN
12
4.3
742
7
4.7
434
5
3.7
303
3. INDEPENDENT
45
16.0
2781
22
14.9
1364
23
17.2
14 7
4. NO INTEREST
9
3.2
556
3
2.0
186
6
4.5
3"0
1968 VOTING PATTERN
1, DID NOT VOTE
57
20.2
3523
29
19.6
1798
28
20.9
1725
2. REPORTED VOTING IN 1968.
225
79.8
13906
119
80.4
7376
106
79.1
6530
BASE REPORTED VOTING IN
1968
225
100.0
13906
119
100 0
7376
106
100.0
6530
REPORTED VOTING FOR
1. WALLACE
15
6.7
927
8
6.7
496
7
5.6
4
2. HUMPHREY
177
78.7
10939
94
79.0
5826
83
78.3
5113
3. NIXON
27
12.0
1669
15
12.6
930
12
11 3
739
4. REFUSED TO SAY
6
2.7
370
2
1.7
124
4
3.8
246
MAXIMUM SUPPOSITION
ALL REGISTERED WILL VOTE
TOTAL
MALE
FEMALE
Sample
is
Proj
Sample
%
Proj
Sample
is
Proj
(000)
(000)
(000)
BASE ALL REGISTERED
VOTERS
1616
100.0
99859
798
100.0
49464
818
100.0
50395
MCGOVERN
1. FROM VERY SURF WILL
VOTE
289
17.9
17858
141
17.7
8740
148
18.1
9111
2.
FROM NOT SURF WILL
VOTE
14
9
866
a
1.0
496
6
.7
370
3.
FROM UNDECIDED AS TO
WHO WILL VOTE FOR AND
NOT SURE WILL VOTE BUT
SAY THEY VOTED FOR
HUMPHREY IN 1968
133
8.2
8212
50
6.3
3099
83
10.1
5113
4.
FROM DO NOT PLAN TO
VOTE BUT SAY THEY
VOTED FOR HUMPHREY IN
1968
177
11.0
10940
94
11.8
5827
83
10.1
5113
TOTAL 1-2-3-4
613
37.9
37876
293
36.7
18162
320
39.1
19714
NIXON
1.
FROM VERY SURE WILL
VOTE
794
49.1
49063
390
48.9
24174
404
49.4
24889
2.
FROM NOT SURE WILL
VOTE
19
1.2
1174
10
1.3
620
9
1.1
554
3. FROM UNDECIDED AS TO
WHO WILL VOTE FOR AND
NOT SURE WILL VOTE BUT
SAY NIXON IS THEIR
FIRST CHOICE FOR
PRESIDENT
41
2.5
2532
15
1.9
930
26
3.2
1602
4. FROM DO NOT PLAN TO
VOTE BUT SAY THEY
VOTED FOR NIXON IN
1968
27
1.7
1669
15
1.9
930
12
1.5
739
TOTAL 1-2-3-4
881
54.5
54439
430
53.9
26654
451
55.7
27785
TOTAL LEFT OVER
122
7.6
7545
75
9.4
4649
47
5.7
2896
SINDLINGER
COMPANY
Marketing
Opinion Research
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
October 27, 1972
SPECIAL TO SINDLINGER'S 45 TV STATION POLITICAL NETWORK
This is the first of a series of pre-election reports for our TV network post
election summary will also come after November 7.
This is to alert you to the following computer print-outs by sex of respondent
for your study and use:
D. Our sample is now showing about 100-million as registered voters.
E. Of the 138.6-million adults in the United States (48 contiguous states) :
about 30 percent or 41.2-million have never voted
about 70 percent or 97.5-million gave a time when last voted.
F. Shows when the sample report last voting in any election.
H. Shows that the sample for this period (October 17-23) projects 71,565,000
as voting in 1968.
This question validates the accuracy of the sample.
I.
Breaks down all adults into their voter potential.
The first time voter size is just under 17-million--not the 25-million
that some said it would be.
Of all Registered Voters:
17.0 percent or 16,929,000 are first time voters
83.0 percent or 82,930,000 are former voters.
- more -
Sindlinger -- page 2 of 4
J
Shows that among all U.S. adults:
59.4 percent plan to vote on November 7
40.6 percent do not plan to vote
72.0 percent are registered to vote.
K
Shows that 82.5 percent or about 82-million now plan to vote-this is
very low in terms of previous years.
L.
Is a breakout of our Dimension #5--who plan to vote for.
Based upon October 17-23 nationwide interviewing:
18. 7-million plan to vote for McGovern. Over one in three of McGovern's
firm support was from new first time voters.
...50-million appears to be the figure Nixon can count upon on November 7.
.13.4-million who plan to vote-still are undecided--but as later data
shows--nearly all of these are Democrats, former Humphrey voters.
HOW BIG WILL THE VOTE BE?
This is the key unanswered question.
M.
Shows 71 percent of those who plan to vote or about 70.6-million--respond
that they are very sure they will vote.
25.3 percent or about 18-million are for McGovern
69.5 percent or about 49-million are for Nixon
only 5.2 percent are undecided.
N
About 12 percent or near 12-million who say they plan to vote but are
not sure they will vote--are still very much undecided on their choice-this
projects to near 10-million.
The next data show that most of these are Democrats--who voted for Humphrey in
1968.
- more -
Sindlinger -- page 3 of 4
O. Presents further interesting data on this undecided group.
On their first choice for President--Dimension this undecided
group, who plan to vote, lean heavily toward McGovern--about 9 in
10 of them say they are Democrats--most voted in 1968-and 9 in 10
of them say they voted for Humphrey--most are blue collar workers,
in states with the largest electoral votes.
What these undecideds will do on Election Day--in California,
Illinois, Michigan, Ohio, New York, Pennsylvania, and in Massa-
chusetts--is a key to the election.
If they vote-they are likely to vote straight Democratic.
P...Here we have about 17.4-million registered voters who now plan to be
included out of the 1972 election.
76.6 percent or 13.4-million are Democratic
79.8 percent or 13.9-million voted in 1968
10.9-million of these Democrats (79 percent) voted for Humphrey--but
now do not want McGovern.
Q...A MAXIMUM SUPPOSITION
The following outlines a maximum supposition--based upon the assump-
tion that all registered voters will go out and vote-this assumption is wrong
because less than 90 percent of the registered voters have ever voted.
But--among all Registered Voters-this is the maximum McGovern can expect:
1. 17.9 percent or 17.8-million are sure to vote for him.
2. 0.9 percent or .9-million are most likely to vote for him.
3. 8.2 percent or 8.2-million are Democrats who voted for Humphrey
in 1968 and are still undecided if they will vote or how they will
vote--most are Hawks and do not like McGovern's stand on the war.
more
Sindlinger -- page 4 of 4
Their first choice for President is Nixon--but they are torn-How
can a good Democrat vote for a Republican?
4. 11.0 percent or 10.9-million do not now plan to vote at all in
November but they voted in 1968 for Humphrey.
Above, 3. and 4. total 19.1-million (or 61 percent of Humphrey's 1968 vote) who
are torn with McGovern as their candidate. If, by chance, they would all go out
and vote straight Democratic--and most of them reside in California, Michigan,
Ohio, Illinois, Pennsylvania, New York, Connecticut, New Jersey, and Massachu-
setts-with high electoral votes.
Then, 1., 2., 3., 4. above-would give McGovern 37.9 percent or 37,876,000 votes,
in high electoral states.
For Nixon:
1. 49.1 percent or 49.1-million are very sure they will vote for Nixon.
2. 0.9 percent or 1.2-million are most likely to vote for him.
3. 2.5 percent or 2.5-million are undecided if they will vote or who they
will vote for-but their first choice is Nixon.
4. 1.7 percent or 1.7-million say they do not plan to vote-don't like
Nixon but voted for him in 1968-they are all Republicans and some
might vote.
If you add 1., 2., 3., 4. above, then--
54.5 percent or 54,439,000 would be Nixon's maximum vote.
This leaves--
7.6 percent or 7.5-million unaccounted for.
MORE ON THIS WILL FOLLOW.
30 -
#58-59 Friday-Thursday, Oct. 20-26, 1972
POLITICAL CONFIDENCE
SINDLINGER & COMPANY
NATIONWIDE DIMENSION INTERVIEWING
1972 ELECTION SURVEY
FROM FRIDAY THROUGH THURSDAY
OCTOBER 20-26, 1972
TOTAL
MALE
FEMALE
TABLE I #58-59
Sample
%
Proj.
Sample
%
Proj
Sample
as
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
2231
100.0
138655
1064
100.0
66944
1167
100.0
71711
A.
FIRST DIMENSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
444
19.9
27616
227
21.3
14282
217
18.6
13334
2. NIXON
1250
56.1
77725
622
58.5
39135
628
53.8
38590
3. OTHER
6
.3
375
4
.4
252
2
.2
123
4. DO NOT KNOW YET
404
18.1
25050
153
14.4
9626
251
21.5
15424
5. NO OPINION
127
5.7
7889
58
5.5
3649
69
5.9
4240
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
408
18.3
25382
212
19.9
13338
196
16.8
12044
2. NIXON
1264
56.7
78592
627
58.9
39449
637
54.6
39143
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
453
20.3
28094
176
16.5
11073
277
23.7
17021
5. NO OPINION
106
4.7
6586
49
4.6
3083
57
4.9
3503
C.
THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER.
1. McGOVERN
123
5.5
7638
54
5.1
3398
69
5.9
4240
2. NIXON
1730
77.6
107587
872
82.0
54864
858
73.5
52723
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
317
14.2
19632
104
9.8
6543
213
18.3
13089
5. NO OPINION
61
2.7
3798
34
3.2
2139
27
2.3
1659
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1315
58.9
81737
634
59.6
39890
681
58.4
41847
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
1315
100.0
81737
634
100.0
39890
681
100.0
41847
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS- FIRST
DIMENSION WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
264
20.1
16403
123
19.4
7739
141
20.7
8664
2. NIXON
808
61.5
50230
394
62.1
24790
414
60.8
25440
3. OTHER
4
.3
249
2
.3
126
2
.3
123
4. DO NOT KNOW YET
205
15.6
12731
91
14.4
5726
114
16.7
7005
5. NO OPINION
34
2.6
2124
24
3.8
1510
10
1.5
614
Over
#58-59 Oct. 20-26, 1972 (continued)
TOTAL
MALE
FEMALE
TABLE I # 58-59
Sample
%
Proj
Sample
DR
Proj
Samp
02
Pro,
(000)
(000)
(000)
BASE-ALL ADULTS IN 48
STATES 18 YEARS & OLDER
2231
100.0
138655
1064
100.0
66944
1167
100.0
71711
PLAN TO VOTE
1315
58,9
81737
634
59.6
39890
681
58.4
41847
E.
FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER--AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND AN TO
VOTE IN NOVEMBER
1315
100.0
81737
634
100.0
39890
681
100.0
41847
1. McGOVERN
291
22.1
18095
145
22.9
9123
146
21.4
8972
2. NIXON
773
58.8
48052
376
59.3
23657
397
58.3
24395
3.
OTHER
4
.3
249
2
.3
126
2
.3
123
4. DO NOT KNOW YET
217
16.5
13467
90
14.2
5663
127
18.6
7804
5. NO OPINION
30
2.3
1874
21
3.3
1321
9
1.3
553
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
Sample
be
Proj.
Sample
in
Proj:
Samp
:
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
2231
100.0
138655
1064
100.0
66944
1167
100.0
71711
DO NOT PLAN TO VOTE
IN NOVEMBER
916
41.1
56918
430
40.4
27054
486
41.6
29864
BASE--NO PLAN TO VOTE
IN NOVEMBER
916
100.0
56918
430
100.0
27054
486
100.0
29864
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
182
19.9
11336
104
24.2
6543
78
16.0
4793
2. NIXON
444
48.5
27618
228
53.0
14345
216
44.4
13273
3. OTHER
2
.2
126
2
.5
126
.0
4.
DO NOT KNOW YET
193
21.0
11951
62
14.4
3901
131
27.0
8050
5. NO OPINION
95
10.3
5887
34
7.9
2139
61
12.6
3748
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
Sample
32
Proj
Sample
32
Proj
Sample
08
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
2231
100.0
138655
1064
100.0
66944
1167
100.0
71711
NEW FIRST VOTERS
258
11.6
16032
121
11.4
7613
137
11.7
8419
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER
AND PLAN TO VOTE IN
NOVEMBER
258
100.0
16032
121
100.0
7613
137
100.0
8419
1. McGOVERN
104
40.3
6463
49
40.5
3083
55
40.1
3380
2. NIXON
143
55.4
8885
66
54.5
4153
77
56.2
4732
3.
DO NOT KNOW WHO
WILL VOTE FOR
11
4.3
685
6
5.0
378
5
3.6
307
Over
#59 Tuesday-Friday, Oct. 24-26, 1972
POLITICAL CONFIDENCE
SINDLINGER & COMPANY
NATIONWIDE DIMENSION INTERVIEWING
1972 ELECTION SURVEY
FROM TUESDAY THROUGH THURSDAY OCTOBER 24-26, 1972
TOTAL
MALE
FEMALE
TABLE I #59
Sample
de
Proj.
Sample
%
Proj.
Sample
%
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
900
100.0
138655
426
100.0
66944
474
100.0
71711
A.
FIRST DIMENSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
179
19.9
27637
95
22.3
14929
84
17.7
12708
2. NIXON
485
53.9
74792
242
56.8
38029
243
51.3
36763
3. OTHER
6
.7
932
4
.9
629
2
.4
303
4.
DO NOT KNOW YET
137
15.1
20950
38
8.9
5972
99
20.9
14978
5. NO OPINION
93
10.3
14345
47
11.0
7386
46
9.7
6959
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT
1. McGOVERN
168
18.7
25903
83
19.5
13043
85
17.9
12860
2. NIXON
505
56.2
77900
256
60.1
40229
249
52.5
37671
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
153
16.9
23445
51
12.0
8014
102
21.5
15431
5. NO OPINION
74
8.2
11406
36
8.5
5657
38
8.0
5749
C.
THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
63
7.0
9695
28
6.6
4400
35
7.4
5295
2. NIXON
673
74.9
103785
336
78.9
52801
337
71.1
50984
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
132
14.6
20216
42
9.9
6600
90
19.0
13616
5. NO OPINION
32
3.6
4958
20
4.7
3143
12
2.5
1815
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
524
58.2
80746
251
58.9
39444
273
57.6
41302
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
524
100.0
80746
251
100.0
39444
273
100.0
41302
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADUL FIRST
DIMENSION---WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
102
19.5
15718
49
19.5
7700
53
19.4
8018
2. NIXON
299
57.1
46103
148
59.0
23258
151
55.3
22845
3. OTHER
4
.8
617
2
.8
314
2
.7
303
4. DO NOT KNOW YET
97
18.4
14886
36
14.3
5657
61
22.3
9229
5. NO OPINION
22
4.2
3422
16
6.4
2514
6
2.2
908
Over
#59 Oct. 24-26,1972 (continued)
TOTAL
MALE
FEMALE
TABLE I #59
Sample
%
Proj
Sample
be
Proj
Sample
DR
Proj
(000)
(000)
(000)
BASE-ALL ADULTS IN 48
STATES 18 YEARS & OLDER
900
100.0
138655
426
100.0
66944
474
100.0
71711
PLAN TO VOTE
524
58.2
80746
251
58.9
39444
273
57.6
41302
*E. FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
524
100.0
80746
251
100.0
39444
273
100.0
41302
1. McGOVERN
105
20.1
16202
54
21.5
8486
51
18.7
7716
2. NIXON
289
55.2
44543
140
55.8
22001
149
54.6
22542
3. OTHER
4
.8
617
2
.8
314
2
.7
303
4.
DO NOT KNOW YET
108
20.5
16579
41
16.3
6443
67
24.5
10136
5. NO OPINION
18
3.5
2805
14
5.6
2200
4
1.5
605
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
Sample
be
Proj
Sample
=
Proj:
Sample
:
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
900
100.0
138655
426
100.0
66944
474
100.0
71711
DO NOT PLAN TO VOTE
IN NOVEMBER
376
41.8
57909
175
41.1
27500
201
42.4
30409
BASE--NO PLAN TO VOTE
IN NOVEMBER
376
100.0
57909
175
100.0
27500
201
100.0
30409
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
79
21.1
12222
46
26.3
7229
33
16.4
4993
2.
NIXON
188
50.1
28992
94
53.7
14771
94
46.8
14221
3. OTHER
2
.5
314
2
1.1
314
.0
4.
DO NOT KNOW YET
34
8.9
5155
2
1.1
314
32
15.9
4841
5. NO OPINION
73
19.4
11225
31
17.7
4871
42
20.9
6354
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
Sample
%
Proj
Sample
:
Proj.
Sample
12
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
900
100.0
138655
426
100.0
66944
474
100.0
71711
NEW FIRST VOTERS
96
10.7
14788
45
10.6
7072
51
10.8
7716
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER-
AND PLAN TO VOTE IN
NOVEMBER
96
100.0
14788
45
100.0
7072
51
100.0
7716
1.
McGOVERN
38
39.6
5855
18
40.0
2829
20
39.2
3026
2.
NIXON
54
56.2
8317
25
55.6
3929
29
56.9
4388
3. DO NOT KNOW WHO
WILL VOTE FOR
4
4.2
617
2
4.4
314
2
3.9
303
Over
#42-59 Friday-Thursday, Aug. 25-Oct. 26, 1972
POLITICAL CONFIDENCE
SINDLINGER & COMPANY
NATIONWIDE DIMENSION INTERVIEWING
1972 ELECTION SURVEY
FROM FRIDAY THROUGH THURSDAY --- AUGUST 25 - OCTOBER 26, 1972
TOTAL
MALE
FEMALE
TABLE I #42-59
Sample
%
Proj
Sample
:
Proj.
Sample
%
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
20703
100.0
138655
9938
100.0
66944
10765
100.0
71711
A. FIRST DIMENSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
4346
21.0
29114
2181
21.9
14692
2165
20.1
14422
2. NIXON
12267
59.3
82176
6142
61.8
41374
6125
56.9
40802
3. OTHER
15
.1
101
8
.1
54
7
.1
47
4. DO NOT KNOW YET
3031
14.6
20281
1201
12.1
8090
1830
17.0
12191
5. NO OPINION
1044
5.0
6985
406
4.1
2735
638
5.9
4250
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
4158
20.1
27860
2154
21.7
14510
2004
18.6
13350
2. NIXON
11721
56.6
78519
5890
59.3
39676
5831
54.2
38843
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
3814
18.4
25519
1499
15.1
10098
2315
21.5
15421
5. NO OPINION
1010
4.9
6758
395
4.0
2661
615
5.7
4097
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
1554
7.5
10405
716
7.2
4823
838
7.8
5582
2. NIXON
15176
73.3
101689
7956
80.1
53593
7220
67.1
48096
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
3173
15.3
21210
971
9.8
6541
2202
20.5
14669
5. NO OPINION
800
3.9
5351
295
3.0
1987
505
4.7
3364
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
11925
57.6
79876
5853
58.9
39427
6072
56,4
40449
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
11925
100.0
79876
5853
100.0
39427
6072
100.0
40449
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADUL FIRST
DIMENSION ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
2327
19.5
15590
1180
20.2
7949
1147
18.9
7641
2. NIXON
7413
62.2
49665
3784
64.7
25490
3629
59.8
24175
3. OTHER
6
.1
40
4
.1
27
2
.0
13
4. DO NOT KNOW YET
1843
15.4
12332
736
12.6
4958
1107
18.2
7374
5. NO OPINION
336
2.8
2250
149
2.5
1004
187
3.1
1246
#42-59 Aug. 25-Oct. 26, 1972 (continued)
TOTAL
MALE
FEMALE
TABLE I
# 42-59
Sample
:
Proj
Samp
02
Proj
Sample
OR
Proj
(000)
(000)
(000)
BASE-ALL ADULTS IN 48
STATES 18 YEARS & OLDER
20703
100.0
138655
9938
100.0
66944
10765
100.0
71711
PLAN TO VOTE
11925
57.6
79876
5853
58.9
39427
6072
56.4
40449
*E. FIFTH DIMENSION
WHO SELE PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
11925
100.0
79876
5853
100.0
39427
6072
100.0
40449
1. McGOVERN
2654
22.3
17783
1381
23.6
9303
1273
21.0
8480
2. NIXON
7121
59.7
47707
3620
61.8
24385
3501
57.7
23322
3. OTHER
6
.1
40
4
.1
27
2
.0
13
4. DO NOT KNOW YET
1917
16.1
12826
749
12.8
5045
1168
19.2
7781
5. NO OPINION
227
1.9
1520
99
1.7
667
128
2.1
853
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-59
Sample
:
Proj
Sample
Proj:
Sample
12
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
20703
100.0
138655
9938
100.0
66944
10765
100.0
71711
DO NOT PLAN TO VOTE
IN NOVEMBER
8778
42.4
58779
4085
41.1
27517
4693
43.6
31262
BASE--NO PLAN TO VOTE
IN NOVEMBER
8778
100.0
58779
4085
100.0
27517
4693
100.0
31262
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
1996
22.7
13370
986
24.1
6642
1010
21.5
6728
2.
NIXON
4873
55.5
32638
2365
57.9
15931
2508
53.4
16707
3.
OTHER
9
.1
60
4
.1
27
5
.1
33
4. DO NOT KNOW YET
1183
13.5
7915
468
11.5
3152
715
15.2
4763
5. NO OPINION
717
8.2
4796
262
6.4
1765
455
9.7
3031
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-59
Sample
%
Proj
Sample
:
Proj
Sample
04
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
20703
100.0
138655
9938
100.0
66944
10765
100.0
71711
NEW FIRST VOTERS
2418
11.7
16194
1157
11.6
7794
1261
11.7
8400
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER--
AND PLAN TO VOTE IN
NOVEMBER
2418
100.0
16194
1157
100.0
7794
1261
100.0
8400
1. McGOVERN
897
37.1
6007
419
36.2
2823
478
37.9
3184
2. NIXON
1257
52.0
8420
618
53.4
4163
639
50.7
4257
3.
DO NOT KNOW WHO
WILL VOTE FOR
264
10.9
1767
120
10.4
808
144
11.4
959
SMTWTFS
SINDLINGER
SINDLINGER'S DAILY SURVEY
COMPANY
Marketing
NEWS
1972 POLITICAL CONFIDENCE Release #23
Opinion Research
This Release Covers Nationwide Political Interviewing
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
All 1972 Sindlinger POLITICAL CONFIDENCE and POLITICAL TALK-ABOUT data from continuous and
daily interviewing (from July 14 through Election Day) will be first released to the Sindlinger TV Spot Net-
work with a 72-Hour First Exclusive for one TV station in each market, which now numbers 45 stations as
listed at the end of this release. For this Spot TV Network, data are telephoned to each TV station each
Tuesday and Friday to update the previous nationwide interviewing.
RELEASE SCHEDULE:
For Sindlinger's TV Spot Network---Release Upon Receipt.
For Non-TV Network Media---The release datefor the following is AFTER 6 PM on October 30, 1972.
MCGOVERN SCORES SLIGHT GAINS IN CAMPAIGN
But Nixon Clings To Wide Lead And Remains Above 50-Million Votes
President Nixon surrendered only a sliver of his whopping lead last weekend in
the face of slight gains by Democratic presidential candidate George McGovern,
reports Sindlinger & Company of Swarthmore, Pennsylvania.
The nationwide public opinion research organization, which gathers its findings
through continuous daily telephone surveys of Americans from a random sample of
all parts of the 48 contiguous states, said Nixon wound up only slightly behind
his campaign highs in total votes and plurality which had been amassed the
previous week. Nixon, in the October 20-23 period, remained above the
50-million mark in votes --a figure never reached by any prior presidential can-
didate--and his lead held at nearly 38 points with just two weeks left until the
November election,
In the October 20-23 period, the standings of the two candidates among an esti-
more -
Sindlinger page 2 of 3
mated 82,406,000 persons who plan to vote November 7 (based on a sample of
1,331) were:
Percent
Number
McGovern
23.5
19,373,000
Nixon
61.2
50,426,000
Undecided
15.3
12,601,000
Points and Number
Nixon over McGovern
37.7
31,048,000
In the week of October 13-19, the preferences among 81,602,000 estimated voters
(based on a sample of 2,197) were:
McGovern
22.0
17,923,000
Nixon
61.9
50,551,000
Undecided
16.1
13,127,000
Points and Number
Nixon over McGovern
39.9
32,628,000
Albert E. Sindlinger, president of Sindlinger & Company, noted that McGovern
gained principally by cutting down the list of undecideds and hardly disturbed
the ranks of those committed to Nixon.
"McGovern must be expected to gain at this point, so late in the campaign,
because incumbents always start to fall back long before this," Sindlinger said.
"Most unusual, however, is that McGovern is not pulling much away from Nixon
and, in fact, Nixon last week reached campaign peaks when he should have been
giving up something. One thing bolstering the president, recent interviewing is
showing, is Henry Kissinger's negotiating and the possibilities that peace in
Vietnam may be closer than ever."
McGovern also managed to regain some lost stature among 18 to 24 year
old voters, Sindlinger reported. In the October 20-23 period, the standings
among these first time voters was:
Percent
Number
McGovern
40.7
6,875,000
Nixon
54.9
9,269,000
Undecided
4.3
730,000
more -
Sindlinger --- page 3 of 3
Sindlinger & Company has been measuring the presidential campaign since July 14
through continuous daily telephone surveys, amounting to a total of over 34,000
different Americans in all parts of the 48 contiguous states. The presidential
preference results are gathered as part of the organization's continuous studies
to determine consumer confidence in the economy and how the consumer will affect
the economy with his spending plans. Sindlinger & Company is the only public
opinion research organization to conduct continuous telephone surveys of both
the economy and politics, interrelate its data and release findings immediately.
The sample for each weekly report is over 2,200.
SINDLINGER DIMENSION CONCEPT ON POLITICS
NATIONWIDE CONTINUOUS DAILY INTERVIEWING
FIFTH DIMENSION
Among Registered and Plan To Vote:
Survey
Nixon
Sample
Dates
McGovern
Nixon
Undecided
Spread
Size
Jul 14-26
44.5
52.1
3.4
7.6
4,103
Aug 11-17
25.6
52.8
21.6
27.2
2,255
Aug 25-31
22.9
55.7
21.4
32.8
2,228
Sep 1-7
24.2
57.8
18.0
33.6
2,240
Sep 8-14
21.4
59.6
19.0
38.2
2,191
Sep 15-21
22.4
61.7
15.9
39.3
2,246
Sep 22-28
21.5
62.1
16.4
40.6
2,286
Sep 29-Oct 5
21.0
60.5
18.5
39.5
2,311
Oct 6-12
22.8
59.4
17.8
36.6
2,770
Oct 13-19
22.0
61.9
16.1
39.9
2,197
Oct 20-23
23.5
61.2
15.3
37.7
1,331
The Sindlinger Political TV Network
ALBURQUERQUE, N.M
KOAT-TV 7
NEW HAVEN, CONN
WTNH
8
ALTOONA, PA
WFBG-TV 10
NEW ORLEANS, LA
WDSU-TV 6
AMARILLO, TEX
KGNC-TV 4
NEW YORK, N.Y.
WNEW
5
BINGHAMTOM, N.Y.
WNBF-TV 12
OKLAHOMA CITY, OKLA
KWTV
9
BOSTON, MASS
WNAC-TV 7
ORLANDO, FLA
WFTV
9
BUFFALO, N.Y
WKBW-TV 7
PHILADELPHIA, PA
WPVI-TV 6
CHARLESTON, W. VA.
WCHS-TV 8
PORTLAND, ORE
KATU
2
CHICAGO, ILL
WGN-TV 9
PORTSMOUTH, VA
WAVY-TV 10
DENVER, COLO
KOA-TV 4
PROVIDENCE, R.I.
WPRI-TV 12
DULUTH, MINN
KDAL-TV 10
ROANOKE, VA
WSLS-TV 10
DURHAM, N.C.
WTVD
11
SACRAMENTO, CALIF
KCRA-TV 3
FLINT, MICH.
WJRT-TV 12
SEATTLE, WA
KOMO-TV 4
FORT WAYNE, IND
WKJG-TV 35
SHREVEPORT, LA
KTAL-TV 6
FRESNO, CALIF
KFSN-TV 30
SPARTANBURG, S.C
WSPA-TV 7
HOUSTON, TEX
KTRK-TV 13
SPOKANE, WA
KREM-TV 2
JACKSONVILLE, FLA
WTLV
12
SPRINGFIELD, MO
KYTV
3
KNOXVILLE, TENN
WATE
6
TAMPA, FLA
WFLA-TV 8
LINCOLN, NEB
KOLN
10
TOLEDO, OHIO
WTOL
11
MEMPHIS, TENN
WMC-TV 5
TOPEKA, KAS
WIBW-TV 13
MILWAUKEE, WIS
WISN-TV 12
TULSA, OKLA
KTEW
2
MINNEAPOLIS, MINN
KSTP-TV 5
WASHINGTON, D.C.
WMAL-TV 7
MOBILE, ALA
WKRG-TV 5
WICHITA, KAN
KTVH-TV 12
WILKES BARRE, PA
WNEP-TV 16
30
SUMMARY OF CONTINUOUS AND DAILY POLITICAL CONFIDENCE NATIONWIDE INTERVIEWING
THIS SUMMARIZI
SINDLINGER'S DIMENSION CONCEPT ON POLITICS
Telephoned
Survey Number
51
52
53
54A
54B
Sample Size
965
1,328
983
849
877
Dates of Nationwide
TUE -Sept. 26
FRI Sept. 29
TUE -Oct. 3
Friday Oct. 6
7 PM Sat. Oct.
Interviewing
THURS-Sept. 28
MON Oct. 2
THURS-Oct. 5
7 Pm Sat. Oct. 7
Monday Oct. 9
Percent Number
Percent
Number
Percent Number
Percent
Number
Percent Number
Base All Adults
(000)
(000)
(000)
(000)
(000)
18 and older
100.0 138,655
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,65
DIMENSION #1, WHO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
McGovern
21.2
29,332
19.9
27,544
20.3
28,181
23.6
32,686
19.4
26,91
Nixon
63.2
87,692
60.3
83,600
61.2
84,862
61.2
84,876
62.3
86,42
Undecided*
15.6
21,631
19.7
27,510
18.5
25,612
15.3
21,092
18.3
25,30
DIMENSION #2. WHO THINK OTHERS WANT
McGovern
19.7
27,323
18.6
25,776
19.4
26,904
Nixon
59.8
82,966
57.0
79,091
58.3
80,898
20.7
28,666
20.0
27,73
Undecided*
20.5
28,366
24.4
33,788
22.3
30,853
59.6
82,624
60.6
84,09
19.7
27,364
19.3
26,83
DIMENSION #3. WHO THINK WILL ACTUALLY BE ELECTED
McGovern
7.8
10,781
8.3
11,496
8.5
11,729
8.5
11,728
8.0
11,02
Nixon
74.7
103,570
75.2
104,212
75.3
104,374
75.4
104,520
76.0
105,40
Undecided*
17.5
24,304
16.5
22,947
16.3
22,552
16.1
22,407
16.0
22,22
Registered and Plan
to Vote in November
57.5
79,757
58.5
81,117
58.5
81,090
59.9
82,998
60.1
83,34
DIMENSION #4. PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to Vote
100.0
79,757
100.0
81,117
100.0
81,090
100.0
82,998
100.0
83,3
McGovern
19.1
15,246
19.2
15,556
18.2
14,798
18.6
15,401
17.5
14,56
Nixon
64.5
51,471
61.6
49,987
62.4
50,599
64.0
53,160
64.2
53,50
Undecided*
16.4
13,040
19.2
15,574
19.3
15,693
17.4
14,437
18.3
15,27
DIMENSION #5. WHO PLAN TO VOTE FOR
McGovern
22.9
18,280
20.1
16,269
22.2
18,023
26.8
22,269
22.4
18,69
Nixon
62.7
50,045
60.1
48,732
61.0
49,471
59.3
49,228
60.2
50,18
Undecided*
14.4
11,432
19.9
16,116
16.8
13,597
13.9
11,501
17.3
14,40
Points and Number
Nixon over McGovern
+39.8
+31,765
+40.0
+32,463
+38.8
+31,448
+32.5
+26,959
+37.8
+31,41
DIMENSION #6 DO NOT PLAN TO VOTE & WHO SELF WANT FOR PRESIDENT
Base Do Not Now
Plan to Vote
100.0
58,898
100.0
57,538
100.0
57,565
100.0
55,657
100.0
55,3:
SELF CHOICE
McGovern
23.9
14,087
20.8
11,988
23.2
13,383
31.1
17,284
22.3
12,3
Nixon
61.5
36,221
58.4
33,613
59.5
34,263
57.0
31,717
59.5
32,9:
Undecided*
14.6
8,590
20.7
11,938
17.2
9,919
12.0
6,656
18.1
10,0
DIMENSION #7 FIRST TIME VOTERS & WHO
PLAN TO VOTE FOR
21.1
16,809
21.0
17,023
21.1
17,071
20.7
17,141
20.7
17,2
Base First Time
Voters
100.0
16,809
100.0
17,023
100.0
17,071
100.0
17,141
100.0
17,2
McGovern
39.3
6,610
35.6
6,056
37.2
6,354
38.1
6,252
34.8
5,9
Nixon
54.7
9,198
52.1
8,872
52.0
8,881
53.4
9,147
55.2
9,5
Undecided*
6.0
1,001
12.3
2,095
10.9
1,836
8.6
1,468
10.1
1,7
*Includes No Opinion, No Interest in Politics and Have Not Yet Made A Choice.
SINDLINGER & COMPANY, INC.
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
THE TWO BI-WEEKLY REPORTS EACH WEEK
to TV Stations Each Tuesday & Friday
54
56
55
57
58
59
1,726
1,284
1.044
913
1,331
900
Friday Oct. 6
Tues. -Oct.10
Fri. Oct. 13
Tue. -Oct. 17
Fri. Oct. 20
Tues. Oct. 24
Monday Oct. 9
Thurs. Oct 12
Mon. Oct. 16
Thurs -Oct. 19
Mon. Oct. 23
Thurs. Oct. 26
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
(000)
(000)
(000)
(000)
(000)
(000)
100.0
138,655
100.0
138,655
-
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,655
21.5
29,756
19.9
27,567
19.9
27,648
20.7
28,702
19.9
27,613
19.9
27,637
61.8
85,665
60.0
83,218
58.3
80,781
56.9
78,960
57.5
79,712
53.9
74,792
16.7
23,234
20.1
27,869
21.8
30,225
22.4
30,994
22.5
31,330
26.1
36,227
20.3
28,191
19.0
26,358
19.7
27,329
19.8
27,480
18.0
25,022
18.7
25,903
60.1
83,371
59.5
82,461
56.5
78,405
55.0
76,223
57.0
79,078
56.2
77,900
2
19.5
27,093
21.5
29,836
23.8
32,920
25.2
34,952
24.9
34,555
25.1
34,851
4
8.2
11,370
4.5
6,255
4.4
6,047
5.7
7,902
4.5
6,246
7.0
9,695
75.7
104,969
79.4
80.1
111,040
80.8
111,990
79.2
109,784
110,154
74.9
103,785
16.1
22,316
14.8
20,970
16.1
15.4
21,360
20,619
15.1
22,255
18.2
25,174
5
60.0
83,175
60.1
83,393
58.4
80,995
59.5
82,461
59.4
82,406
58.2
80,746
5
100.0
83,175
100.0
83,393
100.0
80,995
100.0
82,461
100.0
82,406
100.0
80,746
18.0
14,975
19.4
16,170
20.3
16,418
20.5
20.4
16,856
16,871
19.5
15,718
64.1
53,337
61.9
51,623
67.1
54,322
63.5
52,393
64.3
53,027
57.1
46,103
17.8
14,863
18.7
15,599
12.7
10,256
15.2
16.0
13,213
12,508
23.4
18,925
24.6
20,455
19.9
16,566
22.3
18,036
21.5
17,768
23.5
19,378
20.1
16,202
59.8
49,715
58.8
49,013
62.9
50,974
60.6
49,961
61.2
50,426
55.2
44,543
15.7
13,006
21.3
17,814
14.8
11,984
17.9
14,732
15.3
12,601
24.8
20,001
+35.2
+29,260
+38.9
+32,447
+40.6
+32,938
+39.1
+32,193
37.7
31,048
+35.1
+28,341
100.0
55,480
100.0
55,262
100.0
57,660
100.0
56,194
100.0
56,249
100.0
57,909
26.6
14,781
20.6
11,397
19.5
11,231
21.1
11,846
19.1
10,743
21.1
12,222
58.3
32,328
57.2
31,595
45.9
26,459
47.3
26,568
47.4
26,686
50.1
28,992
15.1
8,372
22.2
12,271
34.6
19,970
31.6
17,781
33.5
18,822
28.8
16,694
20.7
17,185
20.5
17,136
21.2
17,169
20.6
17,010
20.5
16,874
18.3
14,788
100.0
17,185
100.0
17,136
100.0
17,169
100.0
17,010
100.0
16,874
100.0
14,788
36.4
6,252
33.4
5,723
37.7
6,479
39.3
6,683
40.7
6,875
39.6
5,855
54.3
9,328
59.6
10,215
54.7
9,394
54.5
9,265
54.9
9,269
56.2
8,317
9.3
1,605
7.0
1,198
7.5
1,296
6.2
1,065
4.3
730
4.2
617
SUMMARY OF CONTINUOUS AND DAILY POLITICAL CONFIDENCE NATIONWIDE INTERVIEWING
SINDLINGER'S DIMENSION CONCEPT ON POLITICS
Survey Number
42 + 43
44 + 45
46 + 47
48 + 49
50 + 51
Samule Size
2,228
2,240
2,191
2,246
2,289
Dates of Nationwide
FRI Aug 25
FRI -Sept 1
FRI Sept. 8
FRI -Sept.15
FRI -Sept. i
Interviewing
THURS-Aug 31
THURS-Sept 7
THURS Sept. 14
THURS-Sept.21
THURS-Sept. i
Percent Number
Percent Number
Percent
Number
Percent
Number
Percent Numb
(000)
(000)
(000)
(000)
(000
Base All Adults
18 and older
100.0
136,329
100.0
138,655
100.0
138,655
100.0
138,655
100.0
138,6
DIMENSION #1. WHO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
McGovern
22.4
30,533
21.9
30,391
20.3
28,176
22.4
31,062
20.9
28,9
Nixon
55.9
76,238
57.0
79,029
59.7
82,758
62.0
85,962
62.6
86,7
Undecided*
21.7
29,558
21.1
29,235
20.0
27,721
15.6
21,631
16.5
22,9
DIMENSION =2. WHO THINK OTHERS WANT
McGovern
22.4
30,593
22.2
30,826
19.8
27,481
20.6
28,540
19.0
26,3
Nixon
50.7
69,142
55.7
77,172
56.0
77,691
57.4
79,549
58.9
81,7
Ungecided*
26.9
36,954
22.1
30,657
24 2
33,483
22.0
30,566
22.1
30,5
DIMENSION #3. WHO THINK WILL ACTUALLY BE ELECTED
McGovern
1321.
9.2
2.690
7.2
9,935
8.4
11,667
7.6
10,5
66.6
90,000
65.7
91,127
69.8
96,847
72.2
100,104
74.4
103,1
Urue "de
23.7
32,205
20.1
34,838
23.0
31,873
19.4
26,884
18.0
24,9
Registered and Plan
to Vote in November
57.0
77,709
56.5
78,290
55.0
76,217
56.0
77,623
57.1
79,1
DIMENSION #4. PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to Vote
100.0
77,709
100.0
78,290
100.0
76,217
100.0
77,623
100.0
79,1
McGovern
22.5
17,500
21.9
17,142
18.2
13,865
17.4
13,531
18.2
14,3
Nixon
56.4
43,807
59.5
46,590
62.8
47,827
63.9
49,609
64.4
50,9
Undecided*
21.1
16,402
18.6
14,558
19.0
14,525
18.7
14,483
17.4
13,8
DIMENSION #5. WHO PLAN TO VOTE FOR
McGovern
02.9
17,805
24.2
18,936
21.4
16,342
22.4
17,360
21.5
16,9
Nixon
55.7
43,320
57.8
45,232
59.6
45,422
61.7
47,876
62.1
49,11
Undecided*
21.4
16,584
18.0
14,122
19.0
14,453
15.9
12,387
16.4
12,9!
Points and Number
Nixon over McGovern
+02.8
+25,515
+33.6
+26,296
+38.2
+29,080
+39.3
+30,516
+40.6
+32,18
DIMENSION #6. DO NOT PLAN TO VOTE
Base Do Not Now
Plan to Vote
100.0
58,620
100.0
60,365
100.0
62,438
100.0
61,032
100.0
59,52
SELF CHOICE
McGovern
22.2
13,034
21.9
13,249
20.4
12,725
28.7
17,532
24.4
14,53
Nixon
55.3
32,430
53.7
32,439
57.7
36,006
59.6
36,354
60.3
35,86
Undecided*
22.5
13,156
24.4
14,677
22.2
13,707
11.7
7,146
15.3
9,11
DIMENSION #7 FIRST TIME VOTERS & WHO
PLAN TO VOTE FOR
20.0
15,542
20.5
16,030
18.9
14,429
19.1
14,816
21.5
17,02
Base First Time
Voters
100.0
15,542
100.0
16,030
100.0
14,429
100.0
14,816
100.0
17,02
McGovern
35.0
5,546
37.5
6,004
37.2
5,373
35.4
5,245
38.8
6,60
Nixon
38.2
5,935
46.3
7,426
53.6
7,728
55.4
8,214
54.5
9,27
Undecided*
26.8
4,061
16.2
2,600
9.2
1,328
9.2
1,356
6.7
1,14
*Includes No Opinion, No Interest in Politics and Have Not Yet Made A Choice.
SINDLINGER & COMPANY, INC. OF SWARTHMORE, PENNSYLVANIA 19081
Over
52 + 53
54 + 55
56 + 57
58 + 59
2,311
2,770
2,197
2,231
2
FRI -Sept. 29
Fri. -Oct. 6
Fri. -Oct. 13
Fri. Oct. 20
THURS-Oct. 5
Thurs.-Oct. 12
Thurs.-Oct. 19
Thurs. Oct. 26
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
)
(000)
(000)
(000)
(000)
(000)
(000)
55
100.0
138,655
100.0
138,655
100.0 138,655
100.0 138,655
16
20.1
27,815
20.9
28,959
20.3
19.9
27,616
28,084
93
60.7
84,138
61.1
84,741
57.7
80,023
56.1 77,725
46
19.3
26,704
18.0
24,956
22.0
30,547
24.1
33.314
18.9
26,257
19.8
27,523
18.3
25,382
57.6
79,858
19.8
27,389
26
59.9
82,986
56.7
23.5
32,539
55.9
78,592
77,499
20.3
28,146
25.0
34,680
24.4
33,766
8.4
11,595
6.8
9,446
5.5
7,638
4.9
6,816
75.2
104,280
77.3
107,239
77.6
107,587
80.1
111,074
16.5
22,780
15.8
21,970
16.9
14.9
23,430
20,765
33
58.5
81,106
60.0
83,254
58.9
81,602
58.9
81,737
33
100.0
81,106
100.0
83,254
100.0
81,602
100.0
81,737
18.8
15,235
18.5
15,437
20.3
16,597
20.1
16,403
62.0
50,247
63.3
52,690
65.6
53,517
61.5
50,203
19.1
15,623
18.1
15,126
14.1
11,486
18.5
15,104
98
21.0
17,015
22.8
18,994
22.0
17,923
22.1
18,095
60.5
49,046
59.4
49,421
61.9
50,551
58.8
48,052
54
18.5
15,045
17.8
14,839
16.1
13,127
19.1
15,590
3
+39.5
+32,031
+36.6
+30,427
+39.9
+32,628
+36.7
+29,957
2
100.0
57,549
100.0
55,401
100.0
57,035
100.0
56,918
6
21.9
12,580
24.4
13,522
20.1
11,487
19.9
11,336
7
58.9
33,890
57.9
32,050
46.5
26,507
48.5
27,618
9
19.3
11,078
17.7
9,829
33.4
19,061
31.5
17,964
1
21.0
17,044
20.6
17,167
21.0
17,103
19.6
16,032
1
100.0
17,044
100.0
17,167
100.0
17,103
100.0
16,032
3
36.3
6,182
35.2
6,049
52.1
8,876
38.4
6,564
40.3
6,463
3
56.3
9,668
5
11.7
1,986
54.6
9,340
55.4
8,885
8.5
1,451
7.0
1,199
4.3
685
SMTWTFS
SINDLINGER'S SATURDAY REPORT
SINDLINGER
COMPANY
Marketing
TALK-ABOUT
Opinion Research
September 30, 1972
Issue TA - #10
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
McGovern Continues To Make Poor
Impression On U.S. Voters
Democrat Attacked for Position Shifts, Poor Choice of Issues
Senator George McGovern is emerging in the public's mind as a
quixotic candidate with shaky credibility, a poor grasp of major
issues and widespread unpopularity within his own party.
At the same time, President Nixon is gaining the image of a
businesslike chief executive who is doing a relatively good job on
such key issues as the economy, foreign affairs, and the Vietnam
War. Even many of those who dislike the president can't put their
fingers on specifically why.
These findings, which illustrate the difficulties McGovern is
facing in his uphill battle to capture the presidency, were
detected by Sindlinger & Company in its continuous daily telephone
surveys.
In asking consumers when they last talked about politics,
Sindlinger is finding interest in the campaign remaining at a low
ebb.
THOSE WHO TALK ARE MOSTLY CRITICAL
But those who were talking were mostly critical of McGovern. The
biggest single grouping, 43.9 percent, or 19,053,000, had negative
comments on the Democrats compared to just 4.6 percent, or
1,979,000 with praiseworthy commentary. On the other side, Nixon
was drawing a positive reaction from 26.8 percent, or 11,615,000,
while anti-Nixon comments came from just 4.4 percent, or 1,907,000.
Chiefly arousing ire against McGovern, respondents said, were his
campaign promises, his continuous shifting of positions, and his
choice of issues for fighting the campaign. Of the total adult
population of 138.6-million, 32.2 percent, or 44,691,000 persons,
(continued over)
89
F
THE WHITE HOUSE
sind
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 24, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
s
SUBJECT:
Sindlinger Poll
Dick Howard called with the Sindlinger data:
RN
McG
Un
Spread
S-Oct 20-23, '72
61.2
23.5
15.3
37.7
The drop from the previous result
RN
McG
Un
S-Oct 17-19, '72
60.6
21.5
17.9
39.1
is less than 2%.
cut
SMTWTFS
SINDLINGER'S DAILY SURVEY
SINDLINGER
COMPANY
Marketing
NEWS
1972 POLITICAL CONFIDENCE Release #19
Opinion Research
This Release Covers Nationwide Political Interviewing
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
All 1972 Sindlinger POLITICAL CONFIDENCE and POLITICAL TALK-ABOUT data from continuous and
daily interviewing (from July 14 through Election Day) will be first released to the Sindlinger TV Spot Net-
work with a 72-Hour First Exclusive for one TV station in each market, which now numbers 45 stations as
listed at the end of this release. For this Spot TV Network, data are telephoned to each TV station each
Tuesday and Friday to update the previous nationwide interviewing.
RELEASE SCHEDULE:
For Sindlinger's TV Spot Network---Release Upon Receipt.
For Non-TV Network Media---The release datefor the following is AFTER 6 PM on October 23, 1972.
McGOVERN DROPS SHARPLY IN EAST
Liberal Stronghold Leads National Decline For The Democrat
A massive collapse of Senator George McGovern's strength in the
populous and normally Democratic northeast has led the way to a
nationwide weakening of his presidential campaign between early
September and early October.
Sindlinger & Company of Swarthmore, Pennsylvania, opinion research
organization that conducts continuous daily telephone surveys on
the campaign and reports its findings immediately, said between
September 7 and October 9, President Mixon's lead in the East had
more than doubled. In the earlier going, Nixon held an edge of
20.9 points which had been enlarged to 43 points by October 9.
The East was not alone in adding to Nixon's strength, since the
Midwest, South, and far West also delivered more strongly for the
president in October. But, in the East, dominated by big indus-
trial states which have generally voted Democratic the last three
presidential elections, the gains were the most dramatic for the
chief executive.
On a national basis, the standings of the two candidates as of
October 9 among those who planned to vote November 7 (based on a
sample of 8,689) were:
Percentage
Number
McGovern
22.5
17,799,000
Nixon
59.6
47,161,000
Undecided
17.9
14,152,000
Points and Number
Nixon over McGovern
37.1
29,362,000
more
Sindlinger - page 2 of 10
As of September 7, the national standings among those who planned
to vote (based on a sample of 15,231) were:
Percentage
Number
McGovern
30.1
23,565,000
Nixon
53.4
41,742,000
Undecided
16.5
12,908,000
Points and Number
Nixon over McGovern
23.3
18,177,000
The presidential preferences among those who plan to vote is one of
"seven dimensions," measured by Sindlinger & Company in gathering
its findings on the presidential campaign. Among the other
"dimensions" are the youth vote, the first choices for president
among all adults, voters and non-voters, and predictions on who
interviewee thinks will win and who he thinks his friends and
family want to win.
In this way, Sindlinger takes a complete reading from all angles
measuring both the voting trends as well as the psychological and
human factors affecting the campaign.
Among those who planned to vote as of October 9, the president con-
tinued to hold his widest margin in the South, but the East, with
the big showing last month, pulled into second place not far
behind. As a result, both regions were outdistancing the
president's national showing in turning out for him. The Midwest,
which also rolled up a substantially wider margin, and the West,
where California alone held the president's gain to much more
modest proportions, trailed the national Nixon margin.
The regional breakdowns at both points included:
East
October 9 (based on a sample of 4,204) :
Percentage
Number
McGovern
19.3
4,319,000
Nixon
62.3
13,937,000
Undecided
18.4
4,099,000
Points and Number
Nixon over McGovern
43.0
9,618,000
September 7 (based on a sample of 5,267) :
McGovern
31.9
7,596,000
Nixon
52.8
12,562,000
Undecided
15.3
3,629,000
Points and Number
Nixon over McGovern
20.9
4,966,000
- more -
Sindlinger page 3 of 10
South
October 9 (based on a sample of 3,669) :
Percentage
Number
McGovern
18.7
3,632,000
Nixon
66.4
12,868,000
Undecided
14.9
2,880,000
Points and Number
Nixon over McGovern
47.7
9,236,000
September 7 (based on a sample of 4,384) :
McGovern
21.8
4,266,000
Nixon
59.4
11,644,000
Undecided
18.8
3,701,000
Points and Number
Nixon over McGovern
37.6
7,378,000
Midwest
October 9 (based on a sample of 4,653) :
Percentage
Number
McGovern
24.0
5,406,000
Nixon
56.2
12,679,000
Undecided
19.9
4,471,000
Points and Number
Nixon over McGovern
32.2
7,273,000
September 7 (based on a sample of 5,744) :
McGovern
32.4
6,654,000
Nixon
50.0
10,273,000
Undecided
17.6
3,610,000
Points and Number
Nixon over McGovern
17.6
3,619,000
West
October 9 (based on a sample of 2,705) :
Percentage
Number
McGovern
30.0
4,443,000
Nixon
51.8
7,678,000
Undecided
16.4
2,437,000
Points and Number
Nixon over McGovern
21.8
3,235,000
September 7 (based on a sample of 3,065) :
McGovern
35.3
5,047,000
Nixon
51.4
7,338,000
Undecided
13.3
1,894,000
Points and Number
Nixon over McGovern
16.1
2,291,000
more
Sindlinger --- page 4 of 10
The big states, many of which either lean Democratic or have enough
Democratic strength to normally make them key battlegrounds, are to
a great degree responsible for the Nixon leads.
A minor exception is the East where Nixon holds comfortable leads
in such places as New York, Connecticut, and Pennsylvania; yet they
are smaller margins than in the region as a whole. By contrast, in
the Midwest and South most of the key states are delivering in
almost the same portion as the entire region.
In the East, the October 9 standings, by states, were:
Connecticut
Percentage
Number
McGovern
30.7
392,000
Nixon
55.0
701,000
Undecided
14.2
181,000
Points and Number
Nixon over McGovern
24.3
309,000
New York
McGovern
37.7
2,657,000
Nixon
50.4
3,548,000
Undecided
11.9
837,000
Points and Number
Nixon over McGovern
12.7
891,000
Pennsylvania
McGovern
22.1
1,091,000
Nixon
61.6
3,034,000
Undecided
16.3
803,000
Points and Number
Nixon over McGovern
39.5
1,943,000
In the South, the October 9 standings, by states, were:
Alabama
Percentage
Number
McGovern
15.1
200,000
Nixon
66.9
384,000
Undecided
17.8
236,000
Points and Number
Nixon over McCovern
51.8
684,000
more
Florida
Sindlinger --- page 5 of 10
McGovern
21.7
756,000
Nixon
68.4
2,384,000
Undecided
10.0
346,000
Points and Number
Nixon over McCovern
46.7
1,628,000
Texas
McGovern
23.0
954,000
Nixon
67.1
2,786,000
Undecided
9.9
410,000
Points and Number
Nixon over McGovern
44.1
832,000
Virginia
McGovern
22.6
366,000
Nixon
65.7
1,067,000
Undecided
11.7
190,000
Points and Number
Nixon over McGovern
43.1
701,000
In the Midwest, the October 9 standings, by states, were:
Illinois
Percentage
Number
McGovern
28.9
1,318,000
Nixon
57.8
2,640,000
Undecided
13.3
609,000
Points and Number
Nixon over NcGovern
28.9
1,322,000
Indiana
McGovern
31.7
629,000
Nixon
57.3
1,137,000
Undecided
11.0
218,000
Points and Number
Nixon over 'IcGovern
25.6
508,000
Michigan
McGovern
25.7
940,000
Nixon
61.4
2,249,000
Undecided
13.0
474,000
Points and Number
Nixon over McGovern
35.7
1,309,000
Ohio
McGovern
26.7
1,346,000
Nixon
55.3
2,786,000
Undecided
18.0
903,000
Points and Number
Nixon over McGovern
28.6
1,440,000
more
Sindlinger --- page 6 of 10
The regional and state breakdown in the East, Midwest, and South
shows some unusual patterns.
In general, McGovern is running better in the key states than in
the region as a whole by drawing larger percentages of the vote
within the big states. At the same time, outside of the East,
Nixon is drawing roughly the same percentage of the vote in the key
states as in the region as a whole, while his pluralities in the
key states are substantially to slightly below the regionwide
norms. One reason for this is that the number of undecideds in the
key states trails the rate of uncertainty within their regions.
A most unusual illustration of. this pattern is California and the
West. This is the state where McGovern is doing the best among all
big states and yet the president's edge in his native state is just
a shade ahead of the region as a whole where McGovern is faring
quite poorly.
The October 9 standings in California were:
Percentage
Number
McGovern
38.4
3,578,000
Nixon
54.9
5,120,000
Undecided
6.7
619,000
Points and Number
Nixon over McGovern
16.5
1,542,000
For the other ten states in the West, the standings, for October 9,
were:
Percentage
Number
McGovern
15.7
865,000
Nixon
46.5
2,558,000
Undecided
37.8
2,082,000
A principal reason for the Nixon gains was the almost complete
turnaround in the youth vote. Once the unchallenged province, the
18-24 category gave Nixon a majority in each of the four regions by
October 9. A month before, McGovern led in every region but the
Midwest.
Probably the most pronounced turnaround was in the East. On Octo-
ber 9, the standings among the youth in this region were:
Percentage
Number
McGovern
36.5
1,711,000
Nixon
53.6
2,514,000
Undecided
9.9
464,000
On September 7, the breakdown among youth in the East was:
McGovern
49.8
2,635,000
Nixon
35.3
1,870,000
Undecided
14.9
791,000
- more -
Sindlinger ... page 7 of 10
McGovern has seen an even wider lead among youth evaporate in the
West. The October 9 breakdown in the West, among youth, was:
McGovern
44.4
1,541,000
Nixon
45.4
1,577,000
Undecided
10.3
356,000
On September 7, McGovern led this way:
McGovern
53.2
1,499,000
Nixon
31.5
887,000
Undecided
15.3
433,000
Yet, McGovern's strength remained firm among the youth in Cali-
fornia and apparently helped keep him in the race in the nation's
most populous state. The Democrat led among first time voters this
way:
McGovern
54.2
1,312,000
Nixon
43.2
1,047,000
Undecided
2.5
64,000
But New York was a near wipe out for McGovern among the youth. On
October 9, Nixon led in the second largest state, which once was
considered to have a plethora of young votes for McGovern, in this
manner:
McGovern
40.6
546,000
Nixon
51.3
691,000
Undecided
8.1
109,000
In every one of the other key states, Nixon has taken a sizeable
lead among the first time voters.
Although McGovern's deepest actual losses were in the East, the
heaviest psychological blows to his status were delivered in the
West. This is determined by asking the interviewee who he or she
thinks will win the election.
As of October 9 the forecasts among all 23,046,000 adults in the
West were:
Percentage
Number
McGovern
9.4
2,321,000
Nixon
66.0
16,249,000
Undecided
18.9
4,657,000
- more -
Sindlinger --- page 8.of 10
On September 7, the answers to the same question among Westerners
were:
McGovern
29.5
6,804,000
Nixon
46.1
10,618,000
Undecided
24.4
5,624,000
In California, only 10.2 percent believe McGovern can win,
according to the latest reading; while in New York only 6.7 percent
and in Pennsylvania just 5.7 percent have any confidence in a
McGovern triumph. Florida, with only 4 percent predicting a
McGovern victory, is low among the key states.
On a regional basis, McGovern has slipped in this category in the
East, Midwest, and South, as well as the West.
Another question asked by Sindlinger of all interviewees is their
first choice for president, whether they plan to vote or not. The
query is designed to take a general reading of the public including
all 138,655,000 American adults.
An unusual finding here is that while McGovern has slipped in the
South and Midwest, he has just about held his own in the West and
held fast in the South, although President Nixon added even greater
strength in the latter area to widen the bulge.
The October 9 picture in the West was:
Percentage
Number
McGovern
30.0
7,397,000
Nixon
47.8
11,778,000
Undecided
16.2
3,982,000
On September 7 the standings were:
McGovern
31.3
7,217,000
Nixon
46.2
10,644,000
Undecided
22.5
5,185,000
The October 9 picture in the South was:
Percentage
Number
McGovern
17.3
5,782,000
Nixon
68.9
22,993,000
Undecided
9.4
3,129,000
On September 7 it was:
McGovern
17.3
5,692,000
Nixon
58.9
19,414,000
Undecided
23.8
7,828,000
more -
Sindlinger --- page 9 of 10
McGovern also suffered a sharp setback in the questioning of the
interviewees on who they thought their friends and relatives wanted
to be elected. This is a question designed to measure the influ-
ences of closely allied people on each other. On September 7,
Nixon and McGovern were running close in the West, but by October 9
the standings looked like this:
Percentage
Number
McGovern
29.8
7,333,000
Nixon
44.2
10,897,000
Undecided
20.0
4,935,000
On September 7 this was the pattern:
McGovern
36.3
8,359,000
Nixon
39.2
9,029,000
Undecided
24.5
5,658,000
In the East, McGovern managed a slight increase to 18.7 percent
from 18.3 percent, but Nixon was climbing to 57.5 percent from 54
percent.
Sindlinger also asks interviewees who their first choice for presi-
dent is as distinguished from who they will vote for. This is to
test how many people will not break party ranks even though they
may silently prefer the candidate of the opposition.
In this category, McGovern's heaviest losses have been in the East
and Midwest. He went to 18.2 percent from 31.9 percent in the East
with Nixon rising to 61.7 percent from 54.5 percent. In the Mid-
west, it was McGovern to 16.8 percent from 32.4 percent and Nixon
to 59.5 percent from 50.0 percent.
McGovern managed to moderate the loss in the West, falling to 26.5
percent from 35.3 percent while Nixon was inching ahead to 55.2
percent from 54.2 percent.
In another dimension, Sindlinger breaks out the preference of those
adults who have determined not to vote November 7. Although it's
not worth much, unless these people register and vote, Nixon for
the most part has held the preference among this group, and he, by
and large, increased his lead between early September and early
October.
An exception was in the West where McGovern cut the margin by
adding more strength than Nixon. The October 9 showing was:
Percentage
Number
McGovern
34.0
3,396,000
Nixon
37.3
3,665,000
Undecided
17.5
1,717,000
more -
Sindlinger page 10 of 10
On September 7, the answers to the same question in the West were:
McGovern
25.1
2,199,000
Nixon
33.1
2,902,000
Undecided
41.8
3,666,000
Another irony was in the East where McGovern slipped a bit but
Nixon soared. The comparison:
October 9:
McGovern
20.6
3,280,000
Nixon
63.5
10,109,000
Undecided
7.2
1,143,000
September 7:
McGovern
22.6
3,573,000
Nixon
43.5
6,862,000
Undecided
33.9
5,354,000
The Sindlinger Political TV Network
ALBURQUERQUE, N.M.
KOAT-TV 7
NEW HAVEN, CONN
WTNH
8
ALTOONA, PA.
WFBG-TV 10
NEW ORLEANS, LA
WDSU-TV 6
AMARILLO, TEX.
KGNC-TV 4
NEW YORK, N.Y.
WNEW
5
BINGHAMTOM, N.Y.
WNBF-TV 12
OKLAHOMA CITY, OKLA
KWTV
9
BOSTON, MASS
WNAC-TV 7
ORLANDO, FLA
WFTV
9
BUFFALO, N.Y
WKBW-TV 7
PHILADELPHIA, PA
WPVI-TV 6
CHARLESTON, W. VA
WCHS-TV 8
PORTLAND, ORE
KATU
2
CHICAGO, ILL
WGN-TV 9
PORTSMOUTH, VA
WAVY-TV 10
DENVER, COLO
KOA-TV 4
PROVIDENCE, R.I.
WPRI-TV 12
DULUTH, MINN
KDAL-TV 10
ROANOKE, VA
WSLS-TV 10
DURHAM, N.C.
WTVD 11
SACRAMENTO, CALIF
KCRA-TV 3
FLINT, MICH.
WJRT-TV 12
SEATTLE, WA
KOMO-TV 4
FORT WAYNE, IND.
WKJG-TV 35
SHREVEPORT LA
KTAL-TV 6
FRESNO, CALIF
KFSN-TV 30
SPARTANBURG, S.C.
WSPA-TV 7
HOUSTON, TEX
KTRK-TV 13
SPOKANE, WA
KREM-TV 2
JACKSONVILLE, FLA.
WTLV
12
SPRINGFIELD, MO
KYTV
3
KNOXVILLE, TENN
WATE
6
TAMPA, FLA
WFLA-TV 8
LINCOLN, NEB
KOLN
10
TOLEDO, OHIO
WTOL
11
MEMPHIS, TENN
WMC-TV 5
TOPEKA, KAS
WIBW-TV 13
MILWAUKEE, WIS
WISN-TV 12
TULSA, OKLA
KTEW
2
MINNEAPOLIS, MINN
KSTP-TV 5
WASHINGTON, D.C.
WMAL-TV 7
MOBILE, ALA
WKRG-TV 5
WICHITA, KAN
KTVH-TV 12
WILKES BARRE, PA
WNEP-TV 16
- 30
SMTWTFS
SINDLINGER
SINDLINGER'S DAILY SURVEY
COMPANY
Marketing
&
NEWS
1972 POLITICAL CONFIDENCE Release #17
Opinion Research
This Release Covers Nationwide Political Interviewing
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
All 1972 Sindlinger POLITICAL CONFIDENCE and POLITICAL TALK-ABOUT data from continuous and
daily interviewing (from July 14 through Election Day) will be first released to the Sindlinger TV Spot Net-
work with a 72-Hour First Exclusive for one TV station in each market, which now numbers 45 stations as
listed at the end of this release. For this Spot TV Network, data are telephoned to each TV station each
Tuesday and Friday to update the previous nationwide interviewing.
RELEASE SCHEDULE:
For Sindlinger's TV Spot Network---Release Upon Receipt.
For Non-TV Network Media--The release date for the following is AFTER 6 PM on October 20, 1972.
McGOVERN PICKUP DIES OUT
Democrat Slips Back After Eagleton Appearances And Peace Speech
Senator George McGovern's presidential campaign took a double-barreled blow last
week after he made campaign appearances in Missouri with Senator Thomas J.
Eagleton and restated his Vietnam peace program in a national television address.
Sindlinger & Company of Swarthmore, Pennsylvania, reported an adverse voter
reaction to the two events which set McGovern back in presidential preference
findings and interrupted a brief period of success in shaving President Nixon's
wide lead.
The nationwide public opinion research organization which conducts its surveys
through continuous daily telephone calls to all parts of the United States and
reports its findings immediately, detected the new McGovern slippage for the
October 10-12 period.
Among the estimated 83,393,000 who plan to vote November 7, the standings for this
period (based on a sample of 1,044) were:
Percentage
Number
McGovern
19.9
16,566,000
Nixon
58.8
49,013,000
Undecided
21.3
17,814,000
Points and Number
Nixon over McGovern
38.9
32,447,000
more
Sindlinger --- page 2 of 3
For the previous survey period, from October 6-9, the standings (based on a sample
of 1,726) were:
Percentage
Number
McGovern
24.6
20,455,000
Nixon
59.8
49,715,000
Undecided
15.7
13,006,000
Points and Number
Nixon over McGovern
35.2
29,260,000
Albert E. Sindlinger, Sindlinger & Company president, said the new McGovern
decline began to set in after his joint appearances with former running mate
Eagleton on October 7 and accelerated after the restatement of the peace program
October 9.
"The appearances with Eagleton aroused a lot of old resentments and hurt
McGovern," says Sindlinger. "His position was hurt even more by the reaction to
the peace program which called for a quick pullout from Vietnam without providing
for the prisoners still held in the North."
Another unusual facet of the McGovern loss, said Sindlinger, is that rather than
help Nixon his defectors have generated a unique increase in the number of
undecideds at this late stage of the campaign. Nixon, he noted, actually has
slipped a bit on his own which is not unusual for an incumbent only four weeks
from Election Day.
Nevertheless, the October 6-9 showing by McGovern represented the continuation of
a mid-October long pickup and helped him show a gain for the full week of October
6-12.
more -
Sindlinger page 3 of 3
The standings for the week (hased on a sample of 2,770) were:
Percentage
Number
McGovern
22.8
18,994,000
Nixon
59.4
49,421,000
Undecided
17.8
14,839,000
Points and Number
Nixon over McGovern
36.6
30,427,000
In the September 29-October 5 period, the standings were:
Percentage
Number
McGovern
21.0
17,015,000
Nixon
60.5
49,046,000
Undecided
18.5
15,045,000
Points and Number
Nixon over McGovern
39.5
32,031,000
Sindlinger & Company, which is the only public opinion research organization to
conduct daily telephone surveys and immediately report findings, gathers data
through some 2,200 calls a week to all part of the contiguous United States. It
conducts economic and political surveys at the same time and is the only
organization that interrelates its data.
The Sindlinger Political TV Network
ALBURQUERQUE, N.M.
KOAT-TV 7
NEW HAVEN, CONN
WTNH
8
ALTOONA, PA.
WFBG-TV 10
NEW ORLEANS, LA
WDSU-TV 6
AMARILLO, TEX.
KGNC-TV 4
NEW YORK, N.Y.
WNEW
5
BINGHAMTOM, N.Y.
WNBF-TV 12
OKLAHOMA CITY, OKLA
KWTV
9
BOSTON, MASS
WNAC-TV 7
ORLANDO, FLA
WFTV
9
BUFFALO, N.Y
WKBW-TV 7
PHILADELPHIA, PA
WPVI-TV 6
CHARLESTON, W. VA.
WCHS-TV 8
PORTLAND, ORE
KATU
2
CHICAGO, ILL
WGN-TV 9
PORTSMOUTH, VA
WAVY-TV 10
DENVER, COLO
KOA-TV 4
PROVIDENCE, R.I.
WPRI-TV 12
DULUTH, MINN
KDAL-TV 10
ROANOKE, VA
WSLS-TV 10
DURHAM, N.C.
WTVD 11
SACRAMENTO, CALIF
KCRA-TV 3
FLINT, MICH.
WJRT-TV 12
SEATTLE, WA
KOMO-TV 4
FORT WAYNE, IND
WKJG-TV 35
SHREVEPORT, LA
KTAL-TV 6
FRESNO, CALIF
KFSN-TV 30
SPARTANBURG, S.C.
WSPA-TV 7
HOUSTON, TEX
KTRK-TV 13
SPOKANE, WA
KREM-TV 2
JACKSONVILLE, FLA.
WTLV 12
SPRINGFIELD, MO
KYTV
3
KNOXVILLE, TENN
WATE
6
TAMPA, FLA
WFLA-TV 8
LINCOLN, NEB
KOLN 10
TOLEDO, OHIO
WTOL 11
MEMPHIS, TENN
WMC-TV 5
TOPEKA, KAS
WIBW-TV 13
MILWAUKEE, WIS
WISN-TV 12
TULSA, OKLA
KTEW
2
MINNEAPOLIS, MINN
KSTP-TV 5
WASHINGTON, D.C.
WMAL-TV 7
MOBILE, ALA
WKRG-TV 5
WICHITA, KAN
KTVH-TV 12
WILKES BARRE, PA
WNEP-TV 16
- 30
SMTWTFS
SINDLINGER
SINDLINGER'S DAILY SURVEY
COMPANY
Marketing
NEWS
1972 POLITICAL CONFIDENCE Release #16
Opinion Research
This Release Covers Nationwide Political Interviewing
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
All 1972 Sindlinger POLITICAL CONFIDENCE and POLITICAL TALK-ABOUT data from continuous and
daily interviewing (from July 14 through Election Day) will be first released to the Sindlinger TV Spot Net-
work with a 72-Hour First Exclusive for one TV station in each market, which now numbers 45 stations as
listed at the end of this release. For this Spot TV Network, data are telephoned to each TV station each
Tuesday and Friday to update the previous nationwide interviewing.
RELEASE SCHEDULE:
For Sindlinger's TV Spot Network---Release Upon Receipt.
For Non-TV Network Media---The release date for the following is AFTER 6 PM on October 20, 1972.
NIXON PILING UP HUGE LEAD IN EAST
Normally Democratic Area Doubles Margins for President
President Nixon has scored a massive breakthrough in the populous and normally
Democratic Northeastern United States the nast month by doubling his majorities in
that region and seriously damaging the presidential hones of Democratic candidate
George McGovern.
The East, reports Sindlinger ii Company of Swarthmore, Pennsylvania, was just one
of the four principal regions in which the president nicked up strength, but his
gains there were the most dramatic on a sectional basis between early September
and early October. There also was a substantial gain for Nixon in the Midwest and
more moderate sized additions to the margins in the West and South. The South
still gives the president his widest margin.
- more
Sindlinger --- page 2 of 4
As of October 9, the preference among those who planned to vote November 7 in the
East was:
Percentage
Number
McGovern
19.3
4,319,000
Nixon
62.3
13,937,000
Undecided
16.3
3,645,000
Points and Number
Nixon over McGovern
43.0
9,618,000
The September 7 standings in the East were:
Percentage
Number
McGovern
31.9
7,596,000
Nixon
52.8
12,562,000
Undecided
15.3
3,629,000
Points and Number
Nixon over McGovern
20.9
4,966,000
Other regional standings include:
Midwest
October 9:
Percentage
Number
McGovern
24.0
5,406,000
Nixon
56.2
12,679,000
Undecided
19.9
4,471,000
Points and Number
Nixon over McGovern
32.2
7,273,000
September 7:
Percentage
Number
McGovern
32.4
6,654,000
Nixon
50.0
10,273,000
Undecided
17.6
3,610,000
Points and Number
Nixon over McGovern
17.6
3,619,000
more -
Sindlinger --- page 3 of 4
South
October 9:
Percentage
Number
McGovern
18.7
3,632,000
Nixon
66.4
12,868,000
Undecided
14.9
2,880,000
Points and Number
Nixon over McGovern
47.7
9,236,000
September 7:
Percentage
Number
McGovern
21.8
4,266,000
Nixon
59.4
11,644,000
Undecided
18.8
3,701,000
Points and Number
Nixon over McGovern
37.6
7,378,000
West
October 9:
Percentage
Number
McGovern
30.0
4,443,000
Nixon
51.8
7,678,000
Undecided
16.4
2,437,000
Points and Number
Nixon over McGovern
21.8
3,235,000
September 7:
Percentage
Number
McGovern
35.3
5,047,000
Nixon
51.4
7,338,000
Undecided
13.3
1,894,000
Points and Number
Nixon over McGovern
16.1
2,291,000
Albert E. Sindlinger, president of Sindlinger & Company, said Nixon has been able
to do so well in the East by adding to traditionally Republican areas comfortable
leads in such states as New York, Connecticut, and Pennsylvania which have gone
more
Sindlinger --- page 4 of 4
Democratic the last three presidential elections. Nixon leads 55 percent to 30.7
percent in Connecticut and 50.4 percent to 37.7 percent in New York, hut
Pennsylvania is the president's banner state, giving him 61.6 percent to 22.1
percent for McGovern.
California, almost single-handedly, is keeping McGovern within striking distance
in the West, although Nixon still holds a huge lead. McGovern fares the best of
any big states in California with Nixon leading by 54.9 percent to 38.4 percent.
However, it is the youth vote which is forming the backbone of McGovern's strength
in the nation's most populous state. The Democrat leads in the 18-24 category in
California by 54.2 percent to 43.2 percent. Thus California's youth bloc is the
only one among the nation's big states still giving McGovern an edge in a preserve
that once was thought to be his without challenge.
Sindlinger & Company gathers regional data in the course of its continous daily
telephone surveys, amounting to over 2,200 calls a week among persons in all parts
of the 48 contiguous states. It is the only public opinion research organization
to collect economic and political data simultaneously, interrelate the findings,
and release them immediately.
The Sindlinger Political TV Network,
ALBURQUERQUE, N.M.
KOAT-TV 7
NEW HAVEN, CONN
WTNH
8
ALTOONA, PA.
WFBG-TV 10
NEW ORLEANS, LA
WDSU-TV 6
AMARILLO, TEX.
KGNC-TV 4
NEW YORK, N.Y.
WNEW
5
BINGHAMTOM, N.Y
WNBF-TV 12
OKLAHOMA CITY, OKLA
KWTV
9
BOSTON, MASS
WNAC-TV 7
ORLANDO, FLA
WFTV
9
BUFFALO, N.Y
WKBW-TV 7
PHILADELPHIA, PA
WPVI-TV 6
CHARLESTON, W. VA.
WCHS-TV 8
PORTLAND, ORE
KATU
2
CHICAGO, ILL
WGN-TV 9
PORTSMOUTH, VA
WAVY-TV 10
DENVER, COLO
KOA-TV 4
PROVIDENCE, R.I.
WPRI-TV 12
DULUTH, MINN
KDAL-TV 10
ROANOKE, VA
WSLS-TV 10
DURHAM, N.C.
WTVD
11
SACRAMENTO, CALIF
KCRA-TV 3
FLINT, MICH.
WJRT-TV 12
SEATTLE, WA
KOMO-TV 4
FORT WAYNE, IND
WKJG-TV 35
SHREVEPORT, LA
KTAL-TV 6
FRESNO, CALIF
KFSN-TV 30
SPARTANBURG, S.C.
WSPA-TV 7
HOUSTON, TEX
KTRK-TV 13
SPOKANE, WA
KREM-TV 2
JACKSONVILLE, FLA.
WTLV
12
SPRINGFIELD, MO
KYTV
3
KNOXVILLE, TENN
WATE
6
TAMPA, FLA
WFLA-TV 8
LINCOLN, NEB
KOLN
10
TOLEDO, OHIO
WTOL
11
MEMPHIS, TENN
WMC-TV 5
TOPEKA, KAS
WIBW-TV 13
MILWAUKEE, WIS
WISN-TV 12
TULSA, OKLA
KTEW
2
MINNEAPOLIS, MINN
KSTP-TV 5
WASHINGTON, D.C
WMAL-TV 7
MOBILE, ALA
WKRG-TV 5
WICHITA, KAN
KTVH-TV 12
WILKES BARRE, PA
WNEP-TV 16
- 30 -
SMTWTFS
SINDLINGER
SINDLINGER'S DAILY SURVEY
COMPANY
Marketing
&
NEWS
1972 POLITICAL CONFIDENCE Release #17
Opinion Research
This Release Covers Nationwide Political Interviewing
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
All 1972 Sindlinger POLITICAL CONFIDENCE and POLITICAL TALK-ABOUT data from continuous and
daily interviewing (from July 14 through Election Day) will be first released to the Sindlinger TV Spot Net-
work with a 72-Hour First Exclusive for one TV station in each market, which now numbers 45 stations as
listed at the end of this release. For this Spot TV Network, data are telephoned to each TV station each
Tuesday and Friday to update the previous nationwide interviewing.
RELEASE SCHEDULE:
For Sindlinger's TV Spot Network---Release Upon Receipt.
For Non-TV Network Media--The release date for the following is AFTER 6 PM on October 20, 1972.
McGOVERN PICKUP DIES OUT
Democrat Slips Back After Eagleton Appearances And Peace Speech
Senator George McGovern's presidential campaign took a double-barreled blow last
week after he made campaign appearances in Missouri with Senator Thomas J.
Eagleton and restated his Vietnam peace program in a national television address.
Sindlinger & Company of Swarthmore, Pennsylvania, reported an adverse voter
reaction to the two events which set McGovern back in presidential preference
findings and interrupted a brief period of success in shaving President Nixon's
wide lead.
The nationwide public opinion research organization which conducts its surveys
through continuous daily telephone calls to all parts of the United States and
reports its findings immediately, detected the new McGovern slippage for the
October 10-12 period.
Among the estimated 83,393,000 who plan to vote November 7, the standings for this
period (based on a sample of 1,044) were:
Percentage
Number
McGovern
19.9
16,566,000
Nixon
58.8
49,013,000
Undecided
21.3
17,814,000
Points and Number
Nixon over McGovern
38.9
32,447,000
more
Sindlinger --- page 2 of 3
For the previous survey period, from October 6-9, the standings (based on a sample
of 1,726) were:
Percentage
Number
McGovern
24.6
20,455,000
Nixon
59.8
49,715,000
Undecided
15.7
13,006,000
Points and Number
Nixon over McGovern
35.2
29,260,000
Albert E. Sindlinger, Sindlinger & Company president, said the new McGovern
decline began to set in after his joint appearances with former running mate
Eagleton on October 7 and accelerated after the restatement of the peace program
October 9.
"The appearances with Eagleton aroused a lot of old resentments and hurt
McGovern," says Sindlinger. "His position was hurt even more by the reaction to
the peace program which called for a quick pullout from Vietnam without providing
for the prisoners still held in the North."
Another unusual facet of the McGovern loss, said Sindlinger, is that rather than
help Nixon his defectors have generated a unique increase in the number of
undecideds at this late stage of the campaign. Nixon, he noted, actually has
slipped a bit on his own which is not unusual for an incumbent only four weeks
from Election Day.
Nevertheless, the October 6-9 showing by McGovern represented the continuation of
a mid-October long pickup and helped him show a gain for the full week of October
6-12.
more -
Sindlinger page 3 of 3
The standings for the week (hased on a sample of 2,770) were:
Percentage
Number
McGovern
22.8
18,994,000
Nixon
59.4
49,421,000
Undecided
17.8
14,839,000
Points and Number
Nixon over McGovern
36.6
30,427,000
In the September 29-October 5 period, the standings were:
Percentage
Number
McGovern
21.0
17,015,000
Nixon
60.5
49,046,000
Undecided
18.5
15,045,000
Points and Number
Nixon over McGovern
39.5
32,031,000
Sindlinger & Company, which is the only public opinion research organization to
conduct daily telephone surveys and immediately report findings, gathers data
through some 2,200 calls a week to all part of the contiguous United States. It
conducts economic and political surveys at the same time and is the only
organization that interrelates its data.
The Sindlinger Political TV Network
ALBURQUERQUE, N.M.
KOAT-TV 7
NEW HAVEN, CONN
WTNH
8
ALTOONA, PA
WFBG-TV 10
NEW ORLEANS, LA
WDSU-TV 6
AMARILLO, TEX.
KGNC-TV 4
NEW YORK, N.Y.
WNEW
5
BINGHAMTOM, N.Y.
WNBF-TV 12
OKLAHOMA CITY, OKLA
KWTV
9
BOSTON, MASS
WNAC-TV 7
ORLANDO, FLA
WFTV
9
BUFFALO, N.Y
WKBW-TV 7
PHILADELPHIA, PA
WPVI-TV 6
CHARLESTON, W. VA.
WCHS-TV 8
PORTLAND, ORE
KATU
2
CHICAGO, ILL
WGN-TV 9
PORTSMOUTH, VA
WAVY-TV 10
DENVER, COLO
KOA-TV 4
PROVIDENCE, R.I
WPRI-TV 12
DULUTH, MINN
KDAL-TV 10
ROANOKE, VA
WSLS-TV 10
DURHAM, N.C.
WTVD 11
SACRAMENTO, CALIF
KCRA-TV 3
FLINT, MICH.
WJRT-TV 12
SEATTLE, WA
KOMO-TV 4
FORT WAYNE, IND.
WKJG-TV 35
SHREVEPORT, LA
KTAL-TV 6
FRESNO, CALIF
KFSN-TV 30
SPARTANBURG, S.C
WSPA-TV 7
HOUSTON, TEX
KTRK-TV 13
SPOKANE, WA
KREM-TV 2
JACKSONVILLE, FLA
WTLV
12
SPRINGFIELD, MO
KYTV
3
KNOXVILLE, TENN.
WATE
6
TAMPA, FLA
WFLA-TV 8
LINCOLN, NEB
KOLN
10
TOLEDO, OHIO
WTOL 11
MEMPHIS, TENN
WMC-TV 5
TOPEKA, KAS
WIBW-TV 13
MILWAUKEE, WIS
WISN-TV 12
TULSA, OKLA
KTEW
2
MINNEAPOLIS, MINN
KSTP-TV 5
WASHINGTON, D.C.
WMAL-TV 7
MOBILE, ALA
WKRG-TV 5
WICHITA, KAN
KTVH-TV 12
WILKES BARRE, PA
WNEP-TV 16
30
ADMINISTRATIVELY CONFIDENTIAL
October 24, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Sindlinger Poll
Dick Howard called with the Sindlinger data:
RN
McG
Un
S-Oct 20-23, '72
61.2
23.5
15.3
The drop from the previous result
RN
McG
Un
S-Oct 17-19, '72
60.6
21.5
17.9
is less than 2%.
GS/jb
SMTWTES
SINDLINGER'S SATURDAY REPORT
SINDLINGER
COMPANY
Marketing
POLITICAL CONFIDENCE
Opsmon
October 7, 1972
SPC #25
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
How Political Confidence Between Easy-To-Reach
Adults Differs From The Hard-To-Reach
see page 424
Number of Undecided Voters is Growing
Increase Helps McGovern
Trim President's Wide Lead
Senator George McGovern appears to be benefiting somewhat from a
surprising increase in the number of undecided voters plus a
long-expected rise in the number of persons planning to vote with
35 days left in the presidential election.
The net result, says Sindlinger & Company of Swarthmore,
Pennsylvania, is that McGovern managed to chip away at the edge of
President Nixon's huge lead in the week of September 29-October 5.
However, the public opinion research firm's continuous daily
telephone surveys, which amount to more than 2,200 calls a week,
still produced the president's second widest weekly margin in terms
of both percentage and plurality.
In This Issue
7 Dimension Political Confidence
Survey #45-53.
Total Comparison Trend
page 426
Cumulative. (13,505 Interviews) August 25-October 5
"
428
First Time Voters vs. Former Voters
=
430
Survey #52.
September 29-October 2.
.by
Sex
=
432
Survey #53.
October 3-5.
by
Sex
"
434
Survey #52-#53. September 29-October 5. by Sex
11
436
Survey #42-#53. Cumulative, by Sex
August 25-October 5
=
438
421
THE WHITE HOUSE
WASHINGTON
L
Gordon
8
F4, sind
Dick-
SMTWTF
SINDLINGER'S SATURDAY REPORT
CINDLINGER
COMPANY
Marketing
POLITICAL CONFIDENCE
Opinion
September 30, 1972
SPC #24
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
1972 Campaign Analysis - 5 Weeks Prior
From A Horse Race To A Rout
In a little more than two months, the 1972 presidential
election has changed from a potentially tight horse race into a
probable rout.
Where Democrat George McGovern was, when the accepted his
party's nomination, a sturdy challenger with an excellent
chance to defeat President Nixon, he now is a distant underdog
struggling to muster at least a respectable vote. Where Nixon
was at one time vulnerable, he now has moved out to an
overwhelming lead and is gathering renewed strength at a time
when incumbents historically have lost ground.
The key factor in the reversal of the McGovern fortunes was the
Eagleton affair in late July and early August which chopped
McGovern's strength almost in half. Rather than regroup and
recover lost ground, McGovern has, until the most recent days,
seen his vote generally erode even further.
DAILY STUDIES NOW TOTAL OVER 25,000
Sindlinger & Company of Swarthmore, Pennsylvania, the nation's
only public opinion research firm to conduct daily telephone
surveys of Americans in the 48 contiguous states and report its
findings immediately, has traced this trend day-by-day since
July 14, or just after McGovern was nominated. By September 28
a total of 25,186 have been interviewed.
IT WAS TIGHT IN JULY
"During July, it was shaping up as a very tight race," says
Albert E. Sindlinger, president of the organization which has
been surveying presidential elections with extraordinarily
accurate results since 1956.
(continued over)
See back page for Table of Contents
401
TELEPHONE REPORT
SINDLINGER & COMPANY TELEVISION NEWS SERVICE
#
10/6-10/12
A. First Dimension
First Choice For President
MCGOVERN
1
20.9
NIXON
2
61.1
OTHER
3
18.0
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
4
60.0
E. Fifth Dimension
Registered and Plan to Vote
MCGOVERN
5
22.8
NIXON
6
59.4
OTHER
7
17.8
F. First Time Voters
Registered and Plan to Vote
8
20.6
MCGOVERN
9
35.2
NIXON
10
56.3
OTHER
11
85
POLITICAL CONFIDENCE
#54-55 Friday-Thursday, Oct. 6-12, 1972
SINDLINGER & COMPANY
NATIONWIDE DIMENSION INTERVIEWING
1972 ELECTION SURVEY
FROM FRIDAY THROUGH THURSDAY OCTOBER 6-12, 1972
TOTAL
MALE
FEMALE
TABLE I #54 & 55
Sample
as
Proj.
Sample
:
Proj
Sample
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
2770
100.0
138655
1313
100.0
66944
1457
100.0
71711
A. FIRST DIM NSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVtRN
578
20.9
28959
289
22.0
14735
289
19.8
14224
2. NIXON
1692
61.1
84741
828
63.1
42216
864
59.3
42525
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
421
15.2
21025
172
13.1
8770
249
17.1
12255
5. NO OPINION
79
2.8
3931
24
1.8
1224
55
3.8
2707
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
549
19.8
27523
284
21.6
14480
265
18.2
13043
2. NIXON
1657
59.9
82986
810
61.7
41298
847
58.1
41688
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
482
17.4
24064
193
14.7
9840
289
19.8
14224
5, NO OPINION
82
2.9
4082
26
2.0
1326
56
3.8
2756
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
189
6.8
9446
81
6.2
4130
108
7.4
5316
2. NIXON
2140
77.3
107239
1082
82.4
55166
1058
72.6
52073
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
374
13.4
18628
125
9.5
6373
249
17.1
12255
5. NO OPINION
67
2.4
3342
25
1.9
1275
42
2.9
2067
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1663
60.0
83254
795
60.5
40533
868
59.6
42721
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
1663
100.0
83254
795
100.0
40533
868
100.0
42721
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS---FIRST
DIMENSION--- -WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
308
18.5
15437
157
19.7
8005
151
17.4
7432
2. NIXON
1052
63.3
52690
517
65.0
26359
535
61.6
26331
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
281
16.8
14024
110
13.8
5608
171
19.7
8416
5.
NO OPINION
22
1.3
1102
11
1.4
561
11
1.3
541
Over
#54-55 Oct. 6-12, 1972 (continued)
TOTAL
MALE
FEMALE
TABLE
I
#54 & 55
Sample
19
Proj
Sample
08
Proj.
Sample
12
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
2770
100.0
138655
1313
100.0
66944
1457
100.0
71711
PLAN TO VOTE
1663
60.0
83254
795
60.5
40533
868
59.6
42721
* E.
FIFTH DIMENSION
WHO SELE PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
1663
100.0
83254
795
100.0
40533
868
100.0
42721
1. McGOVERN
379
22.8
18994
193
24.3
9840
186
21.4
9154
2.
NIXON
987
59.4
49421
477
60.0
24320
510
58.8
25101
3.
OTHER
.0
.0
.0
4.
DO NOT KNOW YET
270
16.2
13483
110
13.8
5608
160
18.4
7875
5. NO OPINION
27
1.6
1356
15
1.9
765
12
1.4
591
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #54 & 55
Samp
:
Proj
Sample
of
Proj:
Sample
US
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 4B
STATES 18 YEARS & OLDER
2770
100.0
138655
1313
100.0
66944
1457
100.0
71711
DO NOT PLAN TO VOTE
IN NOVEMBER
1107
40.0
55401
518
39.5
26411
589
40.4
28990
BASE--NO PLAN TO VOTE
IN NOVEMBER
1107
100.0
55401
518
100.0
26411
589
100.0
28990
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
270
24.4
13522
132
25.5
6730
138
23.4
6792
2.
NIXON
640
57.9
32050
311
60.0
15857
329
55.9
16193
3.
OTHER
.0
.0
.0
4.
DO NOT KNOW YET
140
12.6
7000
62
12.0
3161
78
13.2
3839
5.
NO OPINION
57
5.1
2829
13
2.5
663
44
7.5
2166
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #54 & 55
Sample
%
Proj.
Sample
Proj
Sample
%
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
2770
100.0
138655
1313
100.0
66944
1457
100.0
71711
NEW FIRST VOTERS
343
12.4
17167
161
12.3
8209
182
12.5
8958
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER
AND PLAN TO VOTE IN
NOVEMBER
343
100.0
17167
161
100.0
8209
182
100.0
8958
1. McGOVERN
121
35.2
6049
53
32.9
2702
68
37.4
3347
2.
NIXON
193
56.3
9668
95
59.0
4844
98
53.8
4824
3.
DO NOT KNOW WHO
WILL VOTE FOR
29
8.5
1451
13
8.1
663
16
8.8
788
Over
#55 Tuesday-Thursday - Oct. 10-12, 1972
POLITICAL CONFIDENCE
SINDLINGER & COMPANY
NATIONWIDE DIMENSION INTERVIEWING
1972 ELECTION SURVEY
FROM TUESDAY THROUGH THURSDAY OCTOBER 10-12, 1972
TOTAL
MALE
FEMALE
TABLE #55
Sample
:
Proj.
Sample
:
Proj.
Sample
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1044
100.0
138655
515
100.0
66944
529
100.0
71711
A. FIRST DIM. NSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
208
19.9
27567
113
21.9
14689
95
18.0
12878
2. NIXON
627
60.0
83218
319
61.9
41466
308
58.2
41752
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
181
17.4
24118
75
14.6
9749
106
20.0
14369
5. NO OPINION
28
2.7
3751
8
1.6
1040
20
3.8
2711
B.
SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
199
19.0
26358
111
21.6
14429
88
16.6
11929
2. NIXON
621
59.5
82461
309
60.0
40166
312
59.0
42295
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
191
18.3
25424
34
16.3
10919
107
20.2
14505
5. NO OPINION
33
3.2
4412
11
2.1
1430
22
4.2
2982
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
47
4.5
6255
21
4.1
2730
26
4.9
3525
2. NIXON
837
80.1
111040
435
84.5
56545
402
76.0
54495
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
137
13.2
18298
49
9.5
6369
88
16.6
11929
5. NO OPINION
23
2.2
3062
10
1.9
1300
13
2.5
1762
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
628
60.1
83393
312
60.6
40556
316
59.7
42837
D. FOURTH DIMENSION
BASE-PLAN TO VOTE IN
NOVEMBER
628
100.0
83393
312
100.0
40556
316
100.0
42837
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS---FIRST
DIMENSION ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
122
19.4
16170
66
21.2
8579
56
17.7
7591
2. NIXON
389
61.9
51623
199
63.8
25867
190
60.1
25756
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
110
17.6
14672
43
13.8
5589
67
21.2
9083
5. NO OPINION
7
1.1
927
4
1.3
520
3
.9
407
Over
#55 Oct. 10-12, 1972 (continued)
TOTAL
MALE
FEMALE
TABLE I #55
Sample
%
Proj.
Sample
:
Proj.
Sample
02
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1044
100.0
138655
515
100.0
66944
529
100.0
71711
PLAN TO VOTE
628
60.1
83393
312
60.6
40556
316
59.7
42837
E.
FIFTH DIMENSION
WHO SELE PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER---AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
628
100.0
83393
312
100.0
40556
316
100.0
42837
1. McGOVERN
125
19.9
16566
68
21.8
8839
57
18.0
7727
2. NIXON
369
58.8
49013
181
58.0
23528
188
59.5
25485
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
123
19.6
16356
57
18.3
7409
66
20.9
8947
5. NO OPINION
11
1.7
1458
6
1.9
780
5
1.6
678
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE #55
Sample
%
Proj
Sample
:
Proj:
Sample
LS
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1044
100.0
138655
515
100.0
66944
529
100.0
71711
DO NOT PLAN TO VOTE
IN NOVEMBER
416
39.9
55262
203
39.4
26388
213
40.3
28874
BASE--NO PLAN TO VOTE
IN NOVEMBER
416
100.0
55262
203
100.0
26388
213
100.0
28874
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
86
20.6
11397
47
23.2
6110
39
18.3
5287
2. NIXON
238
57.2
31595
120
59.1
15599
118
55.4
15996
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
71
17.1
9447
32
15.8
4160
39
18.3
5287
5. NO OPINION
21
5.1
2824
4
2.0
520
17
8.0
2304
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE #55
Sample
:
Proj
Sample
:
Proj
Sample
:
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1044
100.0
138655
515
100.0
66944
529
100.0
71711
NEW FIRST VOTERS
129
12.4
17136
63
12.2
8189
66
12.5
8947
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER-
AND PLAN TO VOTE IN
NOVEMBER
129
100.0
17136
63
100.0
8189
66
100.0
8947
1. McGOVERN
43
33.4
5723
19
30.2
2470
24
36.4
3253
2.
NIXON
77
59.6
10215
40
63.5
5199
37
56.1
5016
3.
DO NOT KNOW WHO
WILL VOTE FOR
9
7.0
1198
4
6.3
520
5
7.6
678
Over
SMTWTFS
SINDLINGER'S DAILY SURVEY
SINDLINGER
COMPANY
Marketing
NEWS
1972 POLITICAL CONFIDENCE Release #15
Opinion Research
This Release Covers Nationwide Political Interviewing
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
All 1972 Sindlinger POLITICAL CONFIDENCE and POLITICAL TALK-ABOUT data from continuous and
daily interviewing (from July 14 through Election Day) will be first released to the Sindlinger TV Spot Net-
work with a 72-Hour First Exclusive for one TV station in each market, which now numbers 45 stations as
listed at the end of this release. For this Spot TV Network, data are telephoned to each TV station each
Tuesday and Friday to update the previous nationwide interviewing.
RELEASE SCHEDULE:
For Sindlinger's TV Spot Network---Release Upon Receipt.
For Non-TV Network Media---The release date for the following is AFTER 6 PM on October 16, 1972.
McGOVERN LOSES THROUGH EAGLETON APPEARANCES
Joint Campaigning Revives Animosities Over Dropping of Missourian
Senator George McGovern's attempts to assuage disenchanted former supporters
by campaigning with former running mate Thomas J. Eagleton has backfired,
concludes Sindlinger & Company of Swarthmore, Pennsylvania.
Albert E. Sindlinger, president of the public opinion research organization,
says instead of giving the appearance of unity, the McGovern-Eagleton appear-
ances in Missouri last weekend actually set back the Democrat's drive to overtake
President Nixon in the 1972 presidential election. Sindlinger says the joint
campaigning in Eagleton's home state only aggravated old wounds and stirred old
animosities still lingering from early August when Eagleton was dropped as
vice presidential candidate.
Sindlinger based his assessment on close examination of the findings from
his continuous daily telephone surveys of voters in all parts of the United
more
Sindlinger --- page 2 of 3
States from October 6-9. The results showed McGovern gaining ground prior to
the late Saturday afternoon appearances, which were given wide television
exposure on 6 p.m. to 7 p.m. newscasts, and then dropping back thereafter.
For purposes of the assessment, Sindlinger divided the four days of
interviews, which sampled 1,726 persons, into two segments. One covered Friday
and Saturday until 7 p.m. The other ran from 7 p.m. Saturday through Monday.
For the first segment, the standings among persons who planned to vote
November 7 based on a sample of 849 were:
Percentage
Number
McGovern
26.8
22,269,000
Nixon
59.3
49,228,000
Undecided
13.9
11,501,000
Points and Number Nixon
over McGovern
32.5
26,959,000
The second section, based on a sample of 877, showed these results:
McGovern
22.4
18,698,000
Nixon
60.2
50,185,000
Undecided
17.3
14,461,000
Points and Number Nixon
over McGovern
37.8
31,487,000
"McGovern was rolling along picking up strength until his appearances
with Eagleton were displayed across the country on the television screen,"
Sindlinger says. "I can only conclude that Eagleton had been given a raw deal
and in reality worked against McGovern."
Sindlinger previously had pointed out that McGovern was close to Nixon in
his surveys shortly after being nominated in mid-July but plunged sharply
after Eagleton was dropped in the controversy over his prior mental problems.
- more -
Sindlinger page 3 of 3
Despite the Saturday night through Monday slump, McGovern, on the
strength of his Friday-Saturday showing managed an overall gain for the full
four days. The standings were:
Percentage
Number
McGovern
24.6
20,455,000
Nixon
59.8
49,715,000
Undecided
15.7
13,006,000
Points and Number Nixon
over McGovern
35.2
29,260,000
:
For the October 3-5 period, based on a sample of 983, the standings were:
McGovern
22.2
18,023,000
Nixon
61.0
49,471,000
Undecided
16.8
13,597,000
Points and Number Nixon
over McGovern
38.8
31,448,000
Sindlinger also reported that the number of people planning to vote still
is rising and in the October 6-9 period reached 60 percent of the nation's
138,655,000 adults for the first time. The 83,175,000 prospective voters
compared with 81,090,000, or 58.5 percent, for the October 3-5 surveys.
Sindlinger & Company gathers its findings by continuous daily telephone
surveys totaling more than 2,200 a week to all parts of the United States. It
is the only public opinion research organization that uses this technique to
survey both economic and political trends, interrelate its data, and report
findings immediately.
The Sindlinger Political TV Network
ALBURQUERQUE, NM
KOAT-TV 7
NEW HAVEN, CONN
WTNH
8
ALTOONA, PA
WFBG-TV 10
NEW ORLEANS, LA
WDSU-TV 6
AMARILLO, TEX
KGNC-TV 4
NEW YORK, N.Y.
WNEW
5
BINGHAMTOM, N.Y.
WNBF-TV 12
OKLAHOMA CITY, OKLA
KWTV
9
BOSTON, MASS
WNAC-TV 7
ORLANDO, FLA
WFTV
9
BUFFALO, N.Y
WKBW-TV 7
PHILADELPHIA, PA
WPVI-TV 6
CHARLESTON, W. VA
WCHS-TV 8
PORTLAND, ORE
KATU
2
CHICAGO, ILL
WGN-TV 9
PORTSMOUTH, VA
WAVY-TV 10
DENVER. COLO
KOA-TV 4
PROVIDENCE, R.I.
WPRI-TV 12
DULUTH, MINN
KDAL-TV 10
ROANOKE, VA
WSLS-TV 10
DURHAM, N.C.
WTVD 11
SACRAMENTO, CALIF
KCRA-TV 3
FLINT, MICH.
WJRT-TV 12
SEATTLE, WA
KOMO-TV 4
FORT WAYNE, IND
WKJG-TV 35
SHREVEPORT, LA
KTAL-TV 6
FRESNO, CALIF
KFSN-TV 30
SPARTANBURG, S.C.
WSPA-TV 7
HOUSTON, TEX
KTRK-TV 13
SPOKANE, WA
KREM-TV 2
JACKSONVILLE, FLA
WTLV
12
SPRINGFIELD, MO
KYTV
3
KNOXVILLE, TENN
WATE
6
TAMPA, FLA
WFLA-TV 8
LINCOLN, NEB
KOLN
10
TOLEDO, OHIO
WTOL
11
MEMPHIS, TENN
WMC-TV 5
TOPEKA, KAS
WIBW-TV 13
MILWAUKEE, WIS
WISN-TV 12
TULSA, OKLA
KTEW
2
MINNEAPOLIS, MINN
KSTP-TV 5
WASHINGTON, D.C.
WMAL-TV 7
MORILE, ALA
WKRG-TV 5
WICHITA, KAN
KTVH-TV 12
WILKES BARRE, PA
WNEP-TV 16
30
SMTWTES
SINDLINGER'S SATURDAY REPORT
SINDLINGER
COMPANY
Marketing
POLITICAL CONFIDENCE
Opimon
August 26, 1972
SPC #19
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
In This Issue
How McGovern Blundered By Dropping Eagleton (First 35 Days)
pages 294-295
McGovern Popularity Slips Among Youth
"
296-297
The 7 Dimensions By Sex
Survey #40
Friday/Monday
August 18-21
"
298-299
"
#41
Tuesday/Thursday
.August 22-24
"
300-301
Cumulative --- First 42 Days of Campaign
"
302-303
Survey #40 & 41 Combined for Week August 18-24
"
304-305
Summary Table on The 7 Dimensions.
"
306-307
What Is Coming In Future Reports
In This Series
Nationwide daily and continuous 7 Dimension interviewing for this 1972 Political
Confidence report series started on July 14, the final day of the Democratic Conven-
tion in Miami.
For the first 42 days of this election campaign through August 25, following the
close of the Republican convention, also in Miami, a total of 13,992 adults 18 years
and older have been interviewed for this 7 Dimension report series, an average of 333
daily.
From now to election eve, the daily average will continue at about this rate.
Daily interviews are tabulated and presented in this weekly report series on the fol-
lowing basis:
I.
For each Friday through Monday for Tuesday reporting on our TV Spot Network, with
key data telephoned each Tuesday (now to 36 stations).
II.
For each Tuesday through Thursday, for Friday reporting.
III.
Also each Friday, the past week's data are combined (Friday through Thursday) for tele-
phoning to the TV Spot Network.
IV.
And each Friday the past week's data are added to the previous week's data for cumulative
reporting.
(continued on back page)
293
POLITICAL CONFIDENCE
#56 Friday-Monday, Oct. 13-16, 1972
SINDLINGER & COMPANY
NATIONWIDE DIMENSION INTERVIEWING
1972 ELECTION SURVEY
FROM FRIDAY THROUGH MONDAY OCTOBER 13-16, 1972
TOTAL
MALE
FEMALE
TABLE I #56
Sample
%
Proj
Sample
in
Proj.
Sample
08
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1284
100.0
138655
619
100.0
66944
665
100.0
71711
A. FIRST DIMINSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
256
19.9
27648
137
22.1
14816
119
17.9
12832
2. NIXON
748
58.3
80781
381
61.6
41205
367
55.2
39576
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
240
18.7
25908
89
14.4
9625
151
22.7
16283
5. NO OPINION
40
3.1
4317
12
1.9
1298
28
4.2
3019
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
253
19.7
27329
151
24.4
16330
102
15.3
10999
2. NIXON
726
56.5
78405
371
59.9
40123
355
53.4
38282
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
273
21.3
29465
84
13.6
9084
189
28.4
20381
5. NO OPINION
32
2.5
3455
13
2.1
1406
19
2.9
2049
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER.
1. McGOVERN
56
4.4
6047
25
4.0
2704
31
4.7
3343
2. NIXON
1037
80.8
111990
524
84.7
56670
513
77.1
55320
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
165
12.8
17811
58
9.4
6273
107
16.1
11538
5. NO OPINION
26
2.0
2808
12
1.9
1298
14
2.1
1510
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
750
58.4
80995
376
60.7
40664
374
56.2
40331
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
750
100.0
80995
376
100.0
40664
374
100.0
40331
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS---FIRST
DIMENSION ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
152
20.3
16418
85
22.6
9193
67
17.9
7225
2. NIXON
503
67.1
54322
255
67.8
27578
248
66.3
26744
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
78
10.4
8420
27
7.2
2920
51
13.6
5500
5. NO OPINION
17
2.3
1836
9
2.4
973
8
2.1
863
Over
#56 Oct. 13-16, 1972 (continued)
TOTAL
MALE
FEMALE
TABLE I # 56
Sample
%
Proj
Sample
02
Proj
Sample
is
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1284
100.0
138655
619
100.0
66944
665
100.0
71711
PLAN TO VOTE
750
58.4
80995
376
60.7
40664
374
56.2
40331
*
E.
FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER---AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
750
100.0
80995
376
100.0
40664
374
100.0
40331
1. McGOVERN
167
22.3
18036
90
23.9
9733
77
20.6
8303
2. NIXON
472
62.9
50974
241
64.1
26064
231
61.8
24910
3.
OTHER
.0
.0
.0
4.
DO NOT KNOW YET
98
13.1
10580
38
10.1
4110
60
16.0
6470
5. NO OPINION
13
1.7
1404
7
1.9
757
6
1.6
647
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
Samp
:
Proj
Sample
%
Proj:
Samp
%
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1284
100.0
138655
619
100.0
66944
665
100.0
71711
DO NOT PLAN TO VOTE
IN NOVEMBER
534
41.6
57660
243
39.3
26280
291
43.8
31380
BASE--NO PLAN TO VOTE
IN NOVEMBER
534
100.0
57660
243
100.0
26280
291
100.0
31380
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
104
19.5
11231
52
21.4
5624
52
17.9
5607
2.
NIXON
245
45.9
26459
126
51.9
13627
119
40.9
12832
3.
OTHER
.0
.0
.0
4.
DO NOT KNOW YET
162
30.3
17489
62
25.5
6705
100
34.4
10784
5. NO OPINION
23
4.3
2481
3
1.2
324
20
6.9
2157
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
Sample
02
Proj
Sample
%
Proj
Sample
12
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1284
100.0
138655
619
100.0
66944
665
100.0
71711
NEW FIRST VOTERS
159
12.4
17169
73
11.8
7895
86
12.9
9274
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER
AND PLAN TO VOTE IN
NOVEMBER
159
100.0
17169
73
100.0
7895
86
100.0
9274
1. McGOVERN
60
37.7
6479
27
37.0
2920
33
38.4
3559
2.
NIXON
87
54.7
9394
39
53.4
4218
48
55.8
5176
3.
DO NOT KNOW WHO
WILL VOTE FOR
12
7.5
1296
7
9.6
757
5
5.8
539
Over
TELEPHONE REPORT
--
Tuesday, October 17, 1972
SINDLINGER & COMPANY TELEVISION NEWS SERVICE
#
10/15
-
10/16
A. First Dimension
First Choice For President
MCGOVERN
1
19.9
NIXON
2
58.3
OTHER
3
21.8
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
4
58.4
E. Fifth Dimension
Registered and Plan to Vote
MCGOVERN
5
22.3
NIXON
6
62.9
OTHER
7
14.8
F. First Time Voters
Registered and Plan to Vote
8
21.2
MCGOVERN
9
37.7
NIXON
10
54.7
OTHER
11
76
For Your Use:
AMAXAXA
SUMMARY OF CONTINUOUS AND DAILY POLITICAL CONFIDENCE NATIONWIDE INTERVIEWING
THIS SUMMARI
SINDLINGER'S DIMENSION CONCEPT ON POLITICS
Telephone
Survey Number
51
52
53
54A
54B
Sample Size
965
1,328
983
849
877
Dates of Nationwide
TUE -Sept. 26
FRI Sept. 29
TUE -Oct. 3
Friday Oct. 6
7 PM Sat. Oct
Interviewing
THURS-Sept. 28
MON Oct. 2
THURS-Oct. 5
7 Pm Sat. Oct. 7
Monday Oct.
Percent Number
Percent Number
Percent Number
Percent Number
Percent Num
Base All Adults
(000)
(000)
(000)
(000)
(00
18 and older
100.0 138,655
100.0 138,655
100.0
138,655
100.0
138,655
100.0
138
DIMENSION #1, WHO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
McGovern
21.2
29,332
19.9
27,544
20.3
28,181
23.6
32,686
19.4
26
Nixon
63.2
87,692
60.3
83,600
61.2
84,862
61.2
84,876
62.3
86
Undecided
15.6
21,631
19.7
27,510
18.5
25,612
15.3
21,092
18.3
25
DIMENSION #2, WHO THIN
McGovern
19.7
27,323
18.6
25,776
19.4
26,904
20.0
27
Nixon
59.8
82,966
57.0
79,091
58.3
80,898
20.7
28,666
Undecided*
28,366
24.4
33,788
22.3
30,853
59.6
82,624
60.6
84
20.5
19.7
27,364
19.3
26
DIMENSION #3. WHO THINK WILL ACTUALLY BE ELECTED
McGovern
7.8
10,781
8.3
11,496
8.5
11,729
8.5
11,728
8.0
11
Nixon
74.7
103,570
75.2
104,212
75.3
104,374
75.4
104,520
76.0
105
Undecided*
17.5
24,304
16.5
22,947
16.3
22,552
16.1
22,407
16.0
22
Registered and Plan
to Vote in November
57.5
79,757
58.5
81,117
58.5
81,090
59.9
82,998
60.1
83
DIMENSION #4. PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base - Plan to Vote
100.0
79,757
100.0
81,117
100.0
81,090
100.0
82,998
100.0
83
McGovern
19.1
15,246
19.2
15,556
18.2
14,798
18.6
15,401
17.5
14
Nixon
64.5
51,471
61.6
49,987
62.4
50,599
64.0
53,160
64.2
53
Undecided*
16.4
13,040
19.2
15,574
19.3
15,693
17.4
14,437
18.3
15
DIMENSION #5. WHO PLAN TO VOTE FOR
McGovern
22.9
18,280
20.1
16,269
22.2
18,023
26.8
22,269
22.4
18
Nixon
62.7
50,045
60.1
48,732
61.0
49,471
59.3
49,228
60.2
50
Undecided*
14.4
11,432
19.9
16,116
16.8
13,597
13.9
11,501
17.3
14
Points and Number
Nixon over McGovern
+39.8
+31,765
+40.0
+32,463
+38.8
+31,448
+32.5
+26,959
+37.8
+31
DIMENSION
#6. DO NOT PLAN TO VOTE & WHO SELF WANT FOR PRESIDENT
Base Do Not Now
Plan to Vote
100.0
58,898
100.0
57,538
100.0
57,565
100.0
55,657
100.0
55
SELF CHOICE
McGovern
23.9
14,087
20.8
11,988
23.2
13,383
31.1
17,284
22.3
12
Nixon
61.5
36,221
58.4
33,613
59.5
34,263
57.0
31,717
59.5
32
Undecided*
14.6
8,590
20.7
11,938
17.2
9,919
12.0
6,656
18.1
10
DIMENSION
#7 FIRST TIME VOTERS & WHO
PLAN TO VOTE FOR
21.1
16,809
21.0
17,023
21.1
17,071
20.7
17,141
20.7
17
Base First Time
Voters
100.0
16,809
100.0
17,023
100.0
17,071
100.0
17,141
100.0
1;
McGovern
39.3
6,610
35.6
6,056
37.2
6,354
38.1
6,252
34.8
:
54.7
9,198
52.1
8,872
52.0
8,881
53.4
9,147
55.2
S
Nixon
Undecided*
6.0
1,001
12.3
2,095
10.9
1,836
8.6
1,468
10.1
-
*Includes No Opinion, No Interest in Politics and Have Not Yet Made A Choice.
SINDLINGER & COMPANY, INC.
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
ZES THE TWO BI-WEEKLY REPORTS EACH WEEK
d to TV Stations Each Tuesday & Friday
Canel
54
56
55
1,726
1,284
1.044
7
Friday Oct. 6
Tues. -Oct.10
Fri. Oct. 13
)
Monday Oct. 9
Thurs.-Oct.12
Mon. Oct. 16
ber
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
0)
(000)
(000)
(000)
(000)
(000)
(000)
,655
100.0
138,655
100.0
138,655
100.0 138,655
,919
21.5
29,756
19.9
27,567
19.9
27,648
427
61.8
85,665
60.0
83,218
58.3
80,781
,309
16.7
23,234
20.1
27,869
21.8
30,225
,730
20.3
28,191
19.0
26,358
19.7
27,329
,093
60.1
83,371
59.5
82,461
56.5
78,405
,832
19.5
27,093
21.5
29,836
23.8
32,920
,024
8.2
11,370
4.5
6,255
4.4
6,047
,405
75.7
104,969
80.1
111,040
80.8
111,990
,226
16.1
22,316
15.4
21,360
14.8
20,619
,345
60.0
83,175
60.1
83,393
58.4
80,995
,345
100.0
83,175
100.0
83,393
100.0
80,995
,563
18.0
14,975
19.4
16,170
20.3
16,418
,508
64.1
53,337
61.9
51,623
67.1
54,322
,274
17.8
14,863
18.7
15,599
12.7
10,256
,698
24.6
20,455
19.9
16,566
22.3
18,036
,185
59.8
49,715
58.8
49,013
62.9
50,974
,461
15.7
13,006
21.3
17,814
14.8
11,984
,487
+35.2
+29,260
+38.9
+32,447
+40.6
+32,938
,310
100.0
55,480
100.0
55,262
100.0
57,660
,356
26.6
14,781
20.6
11,397
19.5
11,231
,920
58.3
32,328
57.2
31,595
45.9
26,459
1,036
15.1
8,372
22.2
12,271
34.6
19,970
,227
20.7
17,185
20.5
17,136
21.2
17,169
,227
100.0
17,185
100.0
17,136
100.0
17,169
,988
36.4
6,252
33.4
5,723
37.7
6,479
1,502
54.3
9,328
59.6
10,215
54.7
9,394
,738
9.3
1,605
7.0
1,198
7.5
1,296
# 42-55 Friday-Thursday, Aug. 25-Oct. 12, 1972
POLITICAL CONFIDENCE
SINDLINGER & COMPANY
NATIONWIDE DIMENSION INTERVIEWING
1972 ELECTION SURVEY
FROM FRIDAY THROUGH THURSDAY AUGUST 25 - OCTOBER 12, 1972
TOTAL
MALE
FEMALE
TABLE I #42-55
Sample
as
Proj.
Sample
%
Proj.
Sample
32
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
16275
100.0
138655
7813
100.0
66944
8462
100.0
71711
FIRST DIMINSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
3457
21.2
29458
1724
22.1
14772
1733
20.5
14686
2. NIXON
9749
59.9
83075
4874
62.4
41762
4875
57.6
41313
3. OTHER
6
.0
51
4
.1
34
2
.0
17
4.
DO NOT KNOW YET
2214
13.6
18846
883
11.3
7566
1331
15.7
11280
5. NO OPINION
849
5.2
7225
328
4.2
2810
521
6.2
4415
B.
SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
3316
20.4
28260
1693
21.7
14506
1623
19.2
13754
2. NIXON
9229
56.7
78646
4631
59.3
39680
4598
54.3
38966
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
2883
17.7
24541
1165
14.9
9982
1718
20.3
14559
5. NO OPINION
847
5.2
7208
324
4.1
2776
523
6.2
4432
C.
THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
1323
8.1
11270
618
7.9
5295
705
8.3
5975
2. NIXON
11686
71.8
99613
6189
79.2
53029
5497
65.0
46584
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
2574
15.8
21885
767
9.8
6572
1807
21.4
15313
5. NO OPINION
692
4.2
5887
239
3.1
2048
453
5.4
3839
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
9317
57.3
79385
4576
58.6
39208
4741
56.0
40177
D.
FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
9317
100.0
79385
4576
100.0
39208
4741
100.0
40177
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS---FIRST
DIMENSION- WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
1800
19.3
15339
916
20.0
7848
884
18.6
7491
2. NIXON
5757
61.8
49065
2966
64.8
25413
2791
58.9
23652
3. OTHER
2
.0
17
2
.0
17
.0
4. DO NOT KNOW YET
1484
15.9
12630
581
12.7
4978
903
19.0
7652
5. NO OPINION
274
2.9
2332
111
2.4
951
163
3.4
1381
Over
#42-55 Aug. 25-Oct. 12, 1972
TOTAL
MALE
FEMALE
TABLE I #42-55
Sample
%
Proj
Sample
DE
Proj
Sample
US
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
16275
100.0
138654
7813
100.0
66944
8462
100.0
71710
PLAN TO VOTE
9317
57.3
79385
4576
58.6
39208
4741
56.0
40177
E. FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER--AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
9317
100.0
79385
4576
100.0
39208
4741
100.0
40177
1.
McGOVERN
2079
22.3
17720
1088
23.8
9322
991
20.9
8398
2. NIXON
5547
59.6
47274
2839
62.0
24325
2708
57.1
22949
3. OTHER
2
.0
17
2
.0
17
.0
4. DO NOT KNOW YET
1514
16.2
12885
581
12.7
4978
933
19.7
7907
5. NO OPINION
175
1.9
1489
66
1.4
565
109
2.3
924
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-55
Sample
BE
Proj
Sample
as
Proj:
Sample
u,
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER 16275
100.0
138655
7813
100.0
66944
8462
100.0
71711
DO NOT PLAN TO VOTE
IN NOVEMBER
6958
42.7
59270
3237
41.4
27736
3721
44.0
31534
BASE--NO PLAN TO VOTE
IN NOVEMBER
6958
100.0
59270
3237
100.0
27736
3721
100.0
31534
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
1632
23.5
13905
793
24.5
6795
839
22.5
7110
2. NIXON
4009
57.6
34155
1915
59.2
16409
2094
56.3
17746
3. OTHER
4
.1
34
2
.1
17
2
.1
17
4.
DO NOT KNOW YET
731
10.5
6223
305
9.4
2613
426
11.4
3610
5. NO OPINION
582
8.4
4953
222
6.9
1902
360
9.7
3051
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-55
Sample
%
Proj.
Sample
02
Proj
Sample
12
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER 16275
100.0
138655
7813
100.0
66944
8462
100.0
71711
NEW FIRST VOTERS
1889
11.6
16094
910
11.6
7797
979
11.6
8297
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER--
AND PLAN TO VOTE IN
NOVEMBER
1889
100.0
16094
910
100.0
7797
979
100.0
8297
1. McGOVERN
689
36.5
5869
322
35.4
2759
367
37.5
3110
2. NIXON
966
51.1
8232
485
53.3
4156
481
49.1
4076
3. DO NOT KNOW WHO
WILL VOTE FOR
234
12.4
1993
103
11.3
883
131
13.4
1110
Over
SINDLINGER DATA
H
August 25 - October 9, 1972
Fifth Dimension "Who self plan to vote for President in November Among adults
who are registered and qualified and plan to vote in November.
"
STATE
SAMPLE
NIXON
MCGOVERN
UNDECIDED
Alabama
250
66.9
15.1
17.8
California
1594
54.9
38.4
6.7
Connecticut
234
55.0
30.7
14.2
Florida
630
68.4
21.7
10.0
Illinois
857
57.8
28.9
13.3
Indiana
364
57.3
31.7
11.0
Michigan
688
61.4
25.7
13.0
New York
1426
50.4
37.7
11.9
Ohio
936
55.3
26.7
18.0
Pennsylvania
896
61.6
22.1
16.3
Texas
782
67.1
23.0
10.0
Virginia
307
65.7
22.6
11.7
9. Strachare
POLITICAL CONFIDENCE
#42-54 CONNECTICUT Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF CONNECTICUT
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
%
Proj.
Sample
:
Proj.
Sample
a
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
234
100.0
2131
124
100.0
1137
110
100.0
994
A. FIRST DIMENSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
62
26.5
564
32
25.8
293
30
27.3
271
2. NIXON
147
62.8
1339
83
66.9
761
64
58.2
578
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
16
6.8
145
5
4.0
46
11
10.0
99
5. NO OPINION
9
3.8
82
4
3.2
37
5
4.5
45
B.
SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
69
29.5
628
36
29.0
330
33
30.0
298
2. NIXON
142
60.7
1293
77
62.1
706
65
59.1
587
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
16
6.8
145
8
6.5
73
8
7.3
72
5. NO OPINION
7
3.0
64
3
2.4
28
4
3.6
36
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER.
1. McGOVERN
21
9.0
191
11
8.9
101
10
9.1
90
2. NIXON
172
73.5
1567
93
75.0
853
79
71.8
714
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
30
12.9
274
15
12.1
138
15
13.6
136
5. NO OPINION
11
4.7
100
5
4.0
46
6
5.5
54
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
140
59.8
1275
74
59.7
679
66
60.0
596
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
140
100.0
1275
74
100.0
679
66
100.0
596
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS FIRST
DIMENSION---WH ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
48
34.4
438
30
40.5
275
18
27.3
163
2. NIXON
77
55.0
701
39
52.7
358
38
57.6
343
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
11
7.8
100
3
4.1
28
8
12.1
72
5. NO OPINION
4
2.8
36
2
2.7
18
2
3.0
18
Over
#42-54 CONNECTICUT (continued)
TOTAL
MALE
FEMALE
TABLE I # 42-54
Sample
%
Proj
Sample
32
Proj
Samp
12
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
234
100.0
2131
124
100.0
1137
110
100.0
994
PLAN TO VOTE
140
59.8
1275
74
59.7
679
66
60.0
596
E. FIFTH DIMENSION
WHO SELE PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
140
100.0
1275
74
100.0
679
66
100.0
596
1. McGOVERN
43
30.7
392
27
36.5
248
16
24.2
144
2. NIXON
77
55.0
701
41
55.4
376
36
54.5
325
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
15
10.7
136
4
5.4
37
11
16.7
99
5. NO OPINION
5
3.5
45
2
2.7
18
3
4.5
27
F. SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
%
Proj
Samp
of
Proj:
Sample
%
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
234
100.0
2131
124
100.0
1137
110
100.0
994
DO NOT PLAN TO VOTE
IN NOVEMBER
94
40.2
856
50
40.3
458
44
40.0
398
BASE--NO PLAN TO VOTE
IN NOVEMBER
94
100.0
856
50
100.0
458
44
100.0
398
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY-
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
14
14.8
127
2
4.0
18
12
27.3
109
2. NIXON
70
74.5
638
44
88.0
403
26
59.1
235
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
5
5.3
45
2
4.0
18
3
6.8
27
5. NO OPINION
5
5.3
45
2
4.0
18
3
6.8
27
G. SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Samp
%
Proj
Samp
:
Proj
Samp
:
Proj
(000)
(000)
(000)
BASE ALL ADULTS IN 48
STATES 18 YEARS & OLDER
234
100.0
2131
124
100.0
1137
110
100.0
994
NEW FIRST VOTERS
25
10.7
227
13
10.5
119
12
10.9
108
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER-
AND PLAN TO VOTE IN
NOVEMBER
25
100.0
227
13
100.0
119
12
100.0
108
1. McGOVERN
9
36.1
82
5
38.5
46
4
33.3
36
2.
NIXON
12
48.0
109
6
46.2
55
6
50.0
54
3.
DO NOT KNOW WHO
WILL VOTE FOR
4
15.9
36
2
15.4
18
2
16.7
18
Over
POLITICAL CONFIDENCE
#42-54 NEW YORK Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF NEW YORK
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
%
Proj
Sample
%
Proj.
Sample
as
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1426
100.0
12974
627
100.0
5751
799
100.0
7223
A. FIRST DIMENSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY. .
1. McGOVERN
519
36.4
4722
228
36.4
2091
291
36.4
2631
2. NIXON
771
54.1
7014
339
54.1
3109
432
54.1
3905
3. OTHER
1
.1
9
1
.2
9
.0
4. DO NOT KNOW YET
76
5.3
692
34
5.4
312
42
5.3
380
5. NO OPINION
59
4.1
536
25
4.0
229
34
4.3
307
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
530
37.2
4823
243
38.8
2229
287
35.9
2594
2. NIXON
760
53.3
6915
336
53.6
3082
424
53.1
3833
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
74
5.2
671
19
3.0
174
55
6.9
497
5. NO OPINION
62
4.3
564
29
4.6
266
33
4.1
298
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
96
6.7
873
39
6.2
358
57
7.1
515
2. NIXON
1017
71.3
9254
461
73.5
4228
556
69.6
5026
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
268
18.8
2437
108
17.2
991
160
20.0
1446
5. NO OPINION
45
3.2
409
19
3.0
174
26
3.3
235
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
774
54.3
7043
348
55.5
3192
426
53.3
3851
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
774
100.0
7043
348
100.0
3192
426
100.0
3851
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS---FIRST
DIMENSION- WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
262
33.8
2384
116
33.3
1064
146
34.3
1320
2. NIXON
444
57.3
4039
193
55.5
1770
251
58.9
2269
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
48
6.2
438
29
8.3
266
19
4.5
172
5. NO OPINION
20
2.6
182
10
2.9
92
10
2.3
90
Over
#42-54 NEW YORK (continued)
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
be
Proj
Sample
02
Proj
Sample
be
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1426
100.0
12974
627
100.0
5751
799
100.0
7223
PLAN TO VOTE
774
54.3
7043
348
55.5
3192
426
53.3
3851
E. FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
774
100.0
7043
348
100.0
3192
426
100.0
3851
1. McGOVERN
292
37.7
2657
131
37.6
1202
161
37.8
1455
2. NIXON
390
50.4
3548
168
48.3
1541
222
52.1
2007
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
77
10.0
701
42
12.1
385
35
8.2
316
5. NO OPINION
15
1.9
136
7
2.0
64
8
1.9
72
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
se
Proj
Sample
:
Proj:
Sample
OR
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1426
100.0
12974
627
100.0
5751
799
100.0
7223
DO NOT PLAN TO VOTE
IN NOVEMBER
652
45.7
5931
279
44.5
2559
373
46.7
3372
BASE--NO PLAN TO VOTE
IN NOVEMBER
652
100.0
5931
279
100.0
2559
373
100.0
3372
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
257
39.4
2338
112
40.1
1027
145
38.9
1311
2. NIXON
327
50.2
2975
146
52.3
1339
181
48.5
1636
3. OTHER
1
.2
9
1
.4
9
.0
4.
DO NOT KNOW YET
28
4.3
254
5
1.8
46
23
6.2
208
5. NO OPINION
39
6.0
355
15
5.4
138
24
6.4
217
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
;
Proj
Sample
be
Proj
Samp
as
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1426
100.0
12974
627
100.0
5751
799
100.0
7223
NEW FIRST VOTERS
148
10.4
1346
66
10.5
605
82
10.3
741
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER
AND PLAN TO VOTE IN
NOVEMBER
148
100.0
1346
66
100.0
605
82
100.0
741
1. McGOVERN
60
40.6
546
29
43.9
266
31
37.8
280
2.
NIXON
76
51.3
691
30
45.5
275
46
56.1
416
3.
DO NOT KNOW WHO
WILL VOTE FOR
12
8.1
109
7
10.6
64
5
6.1
45
Over
POLITICAL CONFIDENCE
#42-54 PENNSYLVANIA Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF PENNSYLVANIA
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
%
Proj
Sample
in
Proj
Sample
82
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
896
100.0
8159
444
100.0
4073
452
100.0
4086
A. FIRST DIM NSION ---
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
159
17.7
1447
74
16.7
679
85
18.8
768
2. NIXON
533
59.5
4857
288
64.9
2642
245
54.2
2215
3. OTHER
2
.2
18
2
.5
18
.0
4. DO NOT KNOW YET
147
16.4
1337
55
12.4
505
92
20.4
832
5. NO OPINION
55
6.1
500
25
5.6
229
30
6.6
271
B.
SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT
1. McGOVERN
174
19.4
1585
85
19.1
780
89
19.7
805
2. NIXON
499
55.7
4546
266
59.9
2440
233
51.5
2106
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
165
18.4
1500
66
14.9
605
99
21.9
895
5. NO OPINION
58
6.5
528
27
6.1
248
31
6.9
280
C.
THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
51
5.7
463
19
4.3
174
32
7.1
289
2. NIXON
661
73.8
6025
368
82.9
3376
293
64.8
2649
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
164
18.2
1489
48
10.8
440
116
25.7
1049
5. NO OPINION
20
2.2
182
9
2.0
83
11
2.4
99
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
541
60.4
4928
281
63.3
2578
260
57.5
2350
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
541
100.0
4928
281
100.0
2578
260
100.0
2350
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS---FIRST
DIMENSION--- ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
106
19.6
964
46
16.4
422
60
23.1
542
2. NIXON
354
65.4
3225
188
66.9
1725
166
63.8
1500
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
68
12.6
620
43
15.3
394
25
9.6
226
5. NO OPINION
13
2.4
118
4
1.4
37
9
3.5
81
Over
#42-54 PENNSYLVANIA (continued)
TOTAL
MALE
FEMALE
TABLE I # 42-54
Sample
de
Proj.
Sample
02
Proj.
Sample
is
Proj
(000)
(000)
(000)
BASE-ALL ADULTS IN 48
STATES 18 YEARS & OLDER
896
100.0
8159
444
100.0
4073
452
100.0
4086
PLAN TO VOTE
541
60.4
4928
281
63.3
2578
260
57.5
2350
E. FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER--AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
541
100.0
4928
281
100.0
2578
260
100.0
2350
1. McGOVERN
120
22.1
1091
46
16.4
422
74
28.5
669
2. NIXON
333
61.6
3034
179
63.7
1642
154
59.2
1392
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
77
14.3
703
53
18.9
486
24
9.2
217
5. NO OPINION
11
2.0
100
3
1.1
28
8
3.1
72
F. SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE
1
# 42-54
Sample
:
Proj
Sample
02
Proj:
Sample
%
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
896
100.0
8159
444
100.0
4073
452
100.0
4086
DO NOT PLAN TO VOTE
IN NOVEMBER
355
39.6
3231
163
36.7
1495
192
42.5
1736
BASE--NO PLAN TO VOTE
IN NOVEMBER
355
100.0
3231
163
100.0
1495
192
100.0
1736
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
53
14.9
483
28
17.2
257
25
13.0
226
2. NIXON
179
50.5
1631
100
61.3
917
79
41.1
714
3. OTHER
2
.6
18
2
1.2
18
.0
4.
DO NOT KNOW YET
79
22.2
716
12
7.4
110
67
34.9
606
5. NO OPINION
42
11.9
383
21
12.9
193
21
10.9
190
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
02
Proj
Sample
%
Proj.
Samp
%
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
896
100.0
8159
444
100.0
4073
452
100.0
4086
NEW FIRST VOTERS
95
10.6
865
45
10.1
413
50
11.1
452
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER
AND PLAN TO VOTE IN
NOVEMBER
95
100.0
865
45
100.0
413
50
100.0
452
1. McGOVERN
30
31.6
273
11
24.4
101
19
38.0
172
2. NIXON
56
59.0
510
29
64.4
266
27
54.0
244
3.
DO NOT KNOW WHO
WILL VOTE FOR
9
9.5
82
5
11.1
46
4
8.0
36
Over
POLITICAL CONFIDENCE
#42-54 ILLINOIS Aug. 25-Oct. 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF ILLINOIS
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
as
Proj.
Sample
:-
Proj
Sample
%
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
857
100.0
7795
358
100.0
3284
499
100.0
4511
A. FIRST DIM NSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
219
25.6
1992
92
25.7
844
127
25.5
1148
2. NIXON
506
59.1
4603
214
59.8
1963
292
58.5
2640
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
96
11.2
873
39
10.9
358
57
11.4
515
5. NO OPINION
36
4.2
327
13
3.6
119
23
4.6
208
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
238
27.8
2166
107
29.9
982
131
26.3
1184
2. NIXON
523
61.0
4757
221
61.7
2027
302
60.5
2730
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
64
7.5
581
20
5.6
183
44
8.8
398
5. NO OPINION
32
3.7
291
10
2.8
92
22
4.4
199
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER.
1. McGOVERN
69
8.1
628
29
8.1
266
40
8.0
362
2. NIXON
621
72.5
5653
295
82.4
2706
326
65.3
2947
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
131
15.2
1187
22
6.1
202
109
21.8
985
5. NO OPINION
36
4.2
327
12
3.4
110
24
4.8
217
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
502
58.6
4567
213
59.5
1954
289
57.9
2613
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
502
100.0
4567
213
100.0
1954
289
100.0
2613
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADUL FIRST
DIMENSION WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
142
28.3
1291
60
28.2
550
82
28.4
741
2. NIXON
301
60.0
2738
129
60.6
1183
172
59.5
1555
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
50
9.9
454
20
9.4
183
30
10.4
271
5. NO OPINION
9
1.8
82
4
1.9
37
5
1.7
45
Over
#42-54 ILLINOIS (continued)
TOTAL
MALE
FEMALE
TABLE I
#
42-54
Sample
DR
Proj
Sample
se
Proj
Samp
OR
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
857
100.0
7795
358
100.0
3284
499
100.0
4511
PLAN TO VOTE
502
58.6
4567
213
59.5
1954
289
57.9
2613
*
E.
FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
502
100.0
4567
213
100.0
1954
289
100.0
2613
1. McGOVERN
145
28.9
1318
54
25.4
495
91
31.5
823
2. NIXON
290
57.8
2640
132
62.0
1211
158
54.7
1429
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
57
11.3
518
23
10.8
211
34
11.8
307
5. NO OPINION
10
2.0
91
4
1.9
37
6
2.1
54
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
:
Proj
Sample
is
Proj:
Sample
%
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
857
100.0
7795
358
100.0
3284
499
100.0
4511
DO NOT PLAN TO VOTE
IN NOVEMBER
355
41.4
3228
145
40.5
1330
210
42.1
1898
BASE--NO PLAN TO VOTE
IN NOVEMBER
355
100.0
3228
145
100.0
1330
210
100.0
1898
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT--- DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
77
21.7
701
32
22.1
294
45
21.4
407
2.
NIXON
205
57.8
1865
85
58.6
780
120
57.1
1085
3.
OTHER
.0
.0
.0
4.
DO NOT KNOW YET
46
12.9
418
19
13.1
174
27
12.9
244
5. NO OPINION
27
7.6
246
9
6.2
83
18
8.6
163
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE T #42-54
Sample
:
Proj
Sample
:
Proj.
Sample
12
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
857
100.0
7795
358
100.0
3284
499
100.0
4511
NEW FIRST VOTERS
93
10.9
846
38
10.6
349
55
11.0
497
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER--
AND PLAN TO VOTE IN
NOVEMBER
93
100.0
846
38
100.0
349
55
100.0
497
1. McGOVERN
30
32.3
273
12
31.6
110
18
32.7
163
2.
NIXON
57
61.2
518
24
63.2
220
33
60.0
298
3.
DO NOT KNOW WHO
WILL VOTE FOR
6
6.4
54
2
5.3
18
4
7.3
36
Over
POLITICAL CONFIDENCE
#42-54 INDIANA Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF INDIANA
TOTAL
MALE
FEMALE
TABLE I #42-54
Samp
%
Proj
Sample
Proj
Sampl
in
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
364
100.0
3313
165
100.0
1514
199
100.0
1799
A. FIRST DIM: NSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
122
33.5
1111
62
37.6
569
60
30.2
542
2. NIXON
199
54.6
1810.
88
53.3
807
111
55.8
1003
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
32
8.8
291
11
6.7
101
21
10.6
190
5. NO OPINION
11
3.0
100
4
2.4
37
7
3.5
63
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
117
32.1
1065
53
32.1
486
64
32.2
579
2. NIXON
210
57.7
1911
92
55.8
844
118
59.3
1067
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
28
7.7
255
17
10.3
156
11
5.5
99
5. NO OPINION
9
2.5
82
3
1.8
28
6
3.0
54
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
31
8.5
282
13
7.9
119
18
9.0
163
2. NIXON
208
57.3
1898
131
79.4
1202
77
38.7
696
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
39
10.7
355
19
11.5
174
20
10.1
181
5. NO OPINION
6
1.6
54
2
1.2
18
4
2.0
36
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
218
59.9
1984
99
60.0
908
119
59.8
1076
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
218
100.0
1984
99
100.0
908
119
100.0
1076
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS FIRST
DIMENSION WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER.
1. McGOVERN
58
26.6
528
28
28.3
257
30
25.2
271
2. NIXON
136
62.3
1237
59
59.6
541
77
64.7
696
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
18
8.3
164
10
10.1
92
8
6.7
72
5.
NO OPINION
6
2.7
54
2
2.0
18
4
3.4
36
Over
#42-54 INDIANA (continued)
TOTAL
MALE
FEMALE
TABLE I # 42-54
Sample
:
Proj.
Sample
%
Proj.
Sample
JR
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
364
100.0
3313
165
100.0
1514
199
100.0
1799
PLAN TO VOTE
218
59.9
1984
99
60.0
908
119
59.8
1076
E. FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER---AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
218
100.0
1984
99
100.0
908
119
100.0
1076
1. McGOVERN
69
31.7
629
33
33.3
303
36
30.3
326
2. NIXON
125
57.3
1137
54
54.5
495
71
59.7
642
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
19
8.7
173
10
10.1
92
9
7.6
81
5. NO OPINION
5
2.3
45
2
2.0
18
3
2.5
27
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
%
Proj
Sample
:
Proj:
Sampl
:
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
364
100.0
3313
165
100.0
1514
199
100.0
1799
DO NOT PLAN TO VOTE
IN NOVEMBER
146
40.1
1329
66
40.0
606
80
40.2
723
BASE--NO PLAN TO VOTE
IN NOVEMBER
146
100.0
1329
66
100.0
606
80
100.0
723
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT---00 NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
64
43.9
583
34
51.5
312
30
37.5
271
2. NIXON
63
43.1
573
29
43.9
266
34
42.5
307
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
14
9.5
126
1
1.5
9
13
16.3
117
5.
NO OPINION
5
3.4
45
2
3.0
18
3
3.8
27
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
:
Proj
Sample
:
Proj
Sample
DR
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
364
100.0
3313
165
100.0
1514
199
100.0
1799
NEW FIRST VOTERS
37
10.2
337
17
10.3
156
20
10.1
181
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER
AND PLAN TO VOTE IN
NOVEMBER
37
100.0
337
17
100.0
156
20
100.0
181
1. McGOVERN
16
43.3
146
6
35.3
55
10
50.0
91
2.
NIXON
19
51.3
173
11
64.7
101
8
40.0
72
3.
DO NOT KNOW WHO
WILL VOTE FOR
2
5.3
18
.0
2
10.0
18
Over
POLITICAL CONFIDENCE
#42-54 MICHIGAN Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF MICHIGAN
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
%
Proj
Sample
:
Proj
Sample
%
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
688
100.0
6269
370
100.0
3394
318
100.0
2875
A. FIRST DIMENSION ---
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
196
28.5
1788
122
33.0
1119
74
23.3
669
2. NIXON
390
56.7
3554
215
58.1
1972
175
55.0
1582
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
79
11.4
717
25
6.8
229
54
17.0
488
5. NO OPINION
23
3.3
209
8
2.2
73
15
4.7
136
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT
1. McGOVERN
169
24.6
1542
112
30.3
1027
57
17.9
515
2. NIXON
431
62.6
3926
225
60.8
2064
206
64.8
1862
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
65
9.4
591
24
6.5
220
41
12.9
371
5. NO OPINION
23
3.3
210
9
2.4
83
14
4.4
127
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
80
11.6
730
54
14.6
495
26
8.2
235
2. NIXON
530
77.0
4830
287
77.6
2633
243
76.4
2197
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
60
8.7
546
22
5.9
202
38
11.9
344
5. NO OPINION
18
2.6
163
7
1.9
64
11
3.5
99
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
402
58.4
3662
211
57.0
1935
191
60.1
1727
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
402
100.0
3662
211
100.0
1935
191
100.0
1727
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS FIRST
DIMENSION---WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
87
21.7
794
57
27.0
523
30
15.7
271
2. NIXON
273
67.9
2486
135
64.0
1238
138
72.3
1248
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
34
8.5
310
16
7.6
147
18
9.4
163
5. NO OPINION
8
2.0
73
3
1.4
28
5
2.6
45
Over
#42-54 MICHIGAN (continued)
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
%
Proj
Sample
as
Proj.
Sample
02
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
688
100.0
6269
370
100.0
3394
318
100.0
2875
PLAN TO VOTE
402
58.4
3662
211
57.0
1935
191
60.1
1727
E. FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
402
100.0
3662,
211
100.0
1935
191
100.0
1727
1. McGOVERN
103
25.7
940
64
30.3
587
39
20.4
353
2.
NIXON
247
61.4
2249
115
54.5
1055
132
69.1
1194
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
46
11.5
420
30
14.2
275
16
8.4
145
5. NO OPINION
6
1.5
54
2
.9
18
4
2.1
36
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
:
Proj
Sample
%
Proj:
Sample
e',
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
688
100.0
6269
370
100.0
3394
318
100.0
2875
DO NOT PLAN TO VOTE
IN NOVEMBER
286
41.6
2607
159
43.0
1459
127
39.9
1148
BASE--NO PLAN TO VOTE
IN NOVEMBER
286
100.0
2607
159
100.0
1459
127
100.0
1148
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
109
38.1
994
65
40.9
596
44
34.6
398
2.
NIXON
117
41.0
1068
80
50.3
734
37
29.1
334
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
45
15.7
408
9
5.7
83
36
28.3
325
5.
NO OPINION
15
5.2
136
5
3.1
46
10
7.9
90
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
:
Proj
Sample
12
Proj.
Sample
:
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
688
100.0
6269
370
100.0
3394
318
100.0
2875
NEW FIRST VOTERS
93
13.5
847
49
13.2
449
44
13.8
398
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER-
AND PLAN TO VOTE IN
NOVEMBER
93
100.0
847
49
100.0
449
44
100.0
398
1. McGOVERN
39
42.0
356
23
46.9
211
16
36.4
145
2. NIXON
47
50.5
428
22
44.9
202
25
56.8
226
3.
DO NOT KNOW WHO
WILL VOTE FOR
7
7.6
64
4
8.2
37
3
6.8
27
Over
POLITICAL CONFIDENCE
#42-54 OHIO Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF OHIO
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
32
Proj.
Sample
Proj.
Sample
S
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
936
100.0
8520
437
100.0
4009
499
100.0
4511
A.
FIRST DIMINSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
277
29.6
2519
111
25.4
1018
166
33.3
1501
2. NIXON
554
59.2
5043
256
58.6
2349
298
59.7
2694
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
74
7.9
677
58
13.3
532
16
3.2
145
5. NO OPINION
31
3.3
282
12
2.7
110
19
3.8
172
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
211
22.5
1921
95
21.7
872
116
23.2
1049
2. NIXON
558
59.6
5080
267
61.1
2449
291
58.3
2631
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
138
14.7
1256
62
14.2
569
76
15.2
687
5. NO OPINION
29
3.1
264
13
3.0
119
16
3.2
145
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
76
8.1
691
28
6.4
257
48
9.6
434
2. NIXON
691
73.9
6293
347
79.4
3183
344
68.9
3110
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
145
15.5
1318
52
11.9
477
93
18.6
841
5. NO OPINION
24
2.6
219
10
2.3
92
14
2.8
127
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
553
59.1
5034
257
58.8
2358
296
59.3
2676
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
553
100.0
5034
257
100.0
2358
296
100.0
2676
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS--FIRST
DIMENSION WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
131
23.7
1191
50
19.5
459
81
27.4
732
2. NIXON
365
66.0
3322
165
64.2
1514
200
67.6
1808
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
44
8.0
402
36
14.0
330
8
2.7
72
5. NO OPINION
13
2.3
118
6
2.3
55
7
2.4
63
Over
#42-54 OHIO (continued)
TOTAL
MALE
FEMALE
TABLE
I
# 42-54
Sample
DR
Proj.
Sample
:2
Proj
Samp
of
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
936
100.0
8520
437
100.0
4009
499
100.0
4511
PLAN TO VOTE
553
59.1
5034
257
58.8
2358
296
59.3
2676
*E.
FIFTH DIMENSION
WHO SELE PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
553
100.0
5034
257
100.0
2358
296
100.0
2676
1. McGOVERN
148
26.7
1346
56
21.8
514
92
31.1
832
2. NIXON
306
55.3
2786
141
54.9
1294
165
55.7
1492
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
88
16.0
803
55
21.4
505
33
11.1
298
5. NO OPINION
11
2.0
100
5
1.9
46
6
2.0
54
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Samp
:
Proj
Samp
:
Proj:
Sample
of
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
936
100.0
8520
437
100.0
4009
499
100.0
4511
DO NOT PLAN TO VOTE
IN NOVEMBER
383
40.9
3486
180
41.2
1651
203
40.7
1835
BASE--NO PLAN TO VOTE
IN NOVEMBER
383
100.0
3486
180
100.0
1651
203
100.0
1835
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
146
38.1
1328
61
33.9
560
85
41.9
768
2. NIXON
189
49.4
1721
91
50.6
835
98
48.3
886
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
30
7.9
274
22
12.2
202
8
3.9
72
5.
NO OPINION
18
4.7
163
6
3.3
55
12
5.9
108
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
%
Proj
Sample
02
Proj
Sample
02
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
936
100.0
8520
437
100.0
4009
499
100.0
4511
NEW FIRST VOTERS
120
12.8
1092
54
12.4
495
66
13.2
597
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER
AND PLAN TO VOTE IN
NOVEMBER
120
100.0
1092
54
100.0
495
66
100.0
597
1. McGOVERN
47
39.1
427
20
37.0
183
27
40.9
244
2.
NIXON
65
54.2
592
31
57.4
284
34
51.5
308
3.
DO NOT KNOW WHO
WILL VOTE FOR
8
6.6
72
3
5.6
27
5
7.6
45
Over
POLITICAL CONFIDENCE
#42-54 ALABAMA Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF ALABAMA
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
are
Proj.
Sample
is
Proj.
Sample
of
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
250
100.0
2277
130
100.0
1192
120
100.0
1085
A. FIRST DIMENSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
41
16.4
374
21
16.2
193
20
16.7
181
2. NIXON
166
66.4
1512"
88
67.7
807
78
65.0
705
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
30
12.0
274
16
12.3
147
14
11.7
127
5. NO OPINION
13
5.2
118
5
3.8
46
8
6.7
72
B.
SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
34
13.6
310
16
12.3
147
18
15.0
163
2. NIXON
173
69.3
1577
100
76.9
917
73
60.8
660
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
25
10.0
227
8
6.2
73
17
14.2
154
5. NO OPINION
18
7.2
164
6
4.6
55
12
10.0
109
C.
THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
20
8.0
182
12
9.2
110
8
6.7
72
2. NIXON
194
77.6
1768
107
82.3
981
87
72.5
787
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
23
9.2
209
7
5.4
64
16
13.3
145
5. NO OPINION
13
5.2
118
4
3.1
37
9
7.5
81
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
145
58.0
1321
78
60.0
715
67
55.8
606
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
145
100.0
1321
78
100.0
715
67
100.0
606
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS FIRST
DIMENSION WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
19
13.1
173
10
12.8
92
9
13.4
81
2. NIXON
105
72.4
957
60
76.9
550
45
67.2
407
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
17
11.7
154
6
7.7
55
11
16.4
99
5. NO OPINION
4
2.7
36
2
2.6
18
2
3.0
18
Over
#42-54 ALABAMA (continued)
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
%
Proj
Sample
02
Proj.
Sample
or
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
250
100.0
2277
130
100.0
1192
120
100.0
1085
PLAN TO VOTE
145
58.0
1321
78
60.0
715
67
55.8
606
E. FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
145
100.0
1321
78
100.0
715
67
100.0
606
1. McGOVERN
22
15.1
200
13
16.7
119
9
13.4
81
2. NIXON
97
66.9
884
55
70.5
504
42
62.7
380
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
22
15.1
200
8
10.3
73
14
20.9
127
5. NO OPINION
4
2.7
36
2
2.6
18
2
3.0
18
F. SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
;
Proj
Sample
%
Proj:
Sample
US
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
250
100.0
2277
130
100.0
1192
120
100.0
1085
DO NOT PLAN TO VOTE
IN NOVEMBER
105
42.0
956
52
40.0
477
53
44.2
479
BASE--NO PLAN TO VOTE
IN NOVEMBER
105
100.0
956
52
100.0
477
53
100.0
479
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
22
20.9
200
11
21.2
101
11
20.8
99
2.
NIXON
61
58.1
555
28
53.8
257
33
62.3
298
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
13
12.4
119
10
19.2
92
3
5.7
27
5.
NO OPINION
9
8.6
82
3
5.8
28
6
11.3
54
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
%
Proj
Sample
;
Proj
Sample
32
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
250
100.0
2277
130
100.0
1192
120
100.0
1085
NEW FIRST VOTERS
23
9.2
210
11
8.5
101
12
10.0
109
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER-
AND PLAN TO VOTE IN
NOVEMBER
23
100.0
210
11
100.0
101
12
100.0
109
1. McGOVERN
5
21.9
46
3
27.3
28
2
16.7
18
2.
NIXON
13
56.7
119
6
54.5
55
7
58.3
64
3.
DO NOT KNOW WHO
WILL VOTE FOR
5
21.4
45
2
18.2
18
3
25.0
27
Over
POLITICAL CONFIDENCE
#42-54 FLORIDA Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF FLORIDA
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
%
Proj.
Sample
Proj.
Sample
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
630
100.0
5733
283
100.0
2596
347
100.0
3137
A. FIRST DIMINSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
114
18.1
1039
63
22.3
578
51
14.7
461
2. NIXON
455
72.2
4139
196
69.3
1798
259
74.6
2341
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
42
6.7
382
18
6.4
165
24
6.9
217
5. NO OPINION
19
3.0
173
6
2.1
55
13
3.7
118
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
95
15.1
866
51
18.0
468
44
12.7
398
2.
NIXON
468
74.3
4258
205
72.4
1880
263
75.8
2378
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
38
6.0
345
12
4.2
110
26
7.5
235
5. NO OPINION
29
4.6
265
15
5.3
138
14
4.0
127
C.
THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER.
1. McGOVERN
25
4.0
228
10
3.5
92
15
4.3
136
2. NIXON
542
86.0
4932
245
86.6
2247
297
85.6
2685
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
36
5.7
327
14
4.9
128
22
6.3
199
5. NO OPINION
27
4.3
246
14
4.9
128
13
3.7
118
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
383
60.8
3485
174
61.5
1596
209
60.2
1889
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
383
100.0
3485
174
100.0
1596
209
100.0
1889
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULT FIRST
DIMENSION- WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
76
19.9
692
36
20.7
330
40
19.1
362
2. NIXON
273
71.2
2483
118
67.8
1082
155
74.2
1401
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
24
6.3
218
14
8.0
128
10
4.8
90
5. NO OPINION
10
2.6
91
6
3.4
55
4
1.9
36
Over
#42-54 FLORIDA (continued)
TOTAL
MALE
FEMALE
TABLE
I
#42-54
Sample
as
Proj
Sample
DR
Proj
Sample
02
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
630
100.0
5733
283
100.0
2596
347
100.0
3137
PLAN TO VOTE
383
60.8
3485
174
61.5
1596
209
60.2
1889
E.
FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
383
100.0
3485
174
100.0
1596
209
100.0
1889
1. McGOVERN
83
21.7
756
39
22.4
358
44
21.1
398
2. NIXON
262
68.4
2384
114
65.5
1046
148
70.8
1338
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
29
7.6
264
17
9.8
156
12
5.7
108
5. NO OPINION
9
2.4
82
4
2.3
37
5
2.4
45
F. SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
%
Proj
Sample
:
Proj:
Sample
of
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
630
100.0
5733
283
100.0
2596
347
100.0
3137
DO NOT PLAN TO VOTE
IN NOVEMBER
247
39.2
2248
109
38.5
1000
138
39.8
1248
BASE--NO PLAN TO VOTE
IN NOVEMBER
247
100.0
2248
109
100.0
1000
138
100.0
1248
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
38
15.4
347
27
24.8
248
11
8.0
99
2. NIXON
182
73.7
1657
78
71.6
716
104
75.4
941
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
18
7.3
164
4
3.7
37
14
10.1
127
5. NO OPINION
9
3.6
81
.0
9
6.5
81
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sampl
:
Proj
Sample
:
Proj
Sample
is
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
630
100.0
5733
283
100.0
2596
347
100.0
3137
NEW FIRST VOTERS
86
13.6
782
35
12.4
321
51
14.7
461
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER
AND PLAN TO VOTE IN
NOVEMBER
86
100.0
782
35
100.0
321
51
100.0
461
1. McGOVERN
24
27.9
218
8
22.9
73
16
31.4
145
2.
NIXON
55
63.9
500
24
68.6
220
31
60.8
280
3.
DO NOT KNOW WHO
WILL VOTE FOR
7
8.2
64
3
8.6
28
4
7.8
36
Over
POLITICAL CONFIDENCE
#42-54 TEXAS Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF TEXAS
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
%
Proj.
Sample
in
Proj.
Samp
as
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
782
100.0
7117
366
100.0
3357
416
100.0
3760
A. FIRST DIMENSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
131
16.8
1193
65
17.8
596
66
15.9
597
2. NIXON
539
68.9
4907
264
72.1
2421
275
66.1
2486
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
80
10.2
726
26
7.1
238
54
13.0
488
5. NO OPINION
32
4.1
291
11
3.0
101
21
5.0
190
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
134
17.2
1221
74
20.2
679
60
14.4
542
2. NIXON
533
68.2
4852
254
69.4
2330
279
67.1
2522
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
83
10.6
754
28
7.7
257
55
13.2
497
5. NO OPINION
32
4.1
291
10
2.7
92
22
5.3
199
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
75
9.6
683
36
9.8
330
39
9.4
353
2. NIXON
612
78.3
5572
303
82.8
2779
309
74.3
2793
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
69
8.8
626
19
5.2
174
50
12.0
452
5. NO OPINION
26
3.3
236
8
2.2
73
18
4.3
163
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
456
58.3
4150
214
58.5
1963
242
58.2
2187
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
456
100.0
4150
214
100.0
1963
242
100.0
2187
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS---FIRST
DIMENSION- ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
89
19.5
810
38
17.8
349
51
21.1
461
2. NIXON
315
69.1
2867
149
69.6
1367
166
68.6
1500
3. OTHER
.0
.0
.0
4. D0 NOT KNOW YET
42
9.2
383
22
10.3
202
20
8.3
181
5. NO OPINION
10
2.2
91
5
2.3
46
5
2.1
45
Over
#42-54 TEXAS (continued)
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
DR
Proj.
Sample
32
Proj.
Samp
de
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
782
100.0
7117
366
100.0
3357
416
100.0
3760
PLAN TO VOTE
456
58.3
4150
214
58.5
1963
242
58.2
2187
*E.
FIFTH DIMENSION
WHO SELE PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER--AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VUTE IN NOVEMBER
456
100.0
4150
214
100.0
1963
242
100.0
2187
1. McGOVERN
105
23.0
954
42
19.6
385
63
26.0
569
2. NIXON
306
67.1
2786
149
69.6
1367
157
64.9
1419
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
35
7.7
319
19
8.9
174
16
6.6
145
5. NO OPINION
10
2.2
91
4
1.9
37
6
2.5
54
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
:
Proj
Sample
DR
Proj:
Sample
%
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
782
100.0
7117
366
100.0
3357
416
100.0
3760
DO NOT PLAN TO VOTE
IN NOVEMBER
326
41.7
2967
152
41.5
1394
174
41.8
1573
BASE--NO PLAN TO VOTE
IN NOVEMBER
326
100.0
2967
152
100.0
1394
174
100.0
1573
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT--- DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
42
12.9
384
27
17.8
248
15
8.6
136
2. NIXON
224
68.8
2040
115
75.7
1055
109
62.6
985
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
38
11.6
344
4
2.6
37
34
19.5
307
5. NO OPINION
22
6.7
200
6
3.9
55
16
9.2
145
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE T #42-54
Sample
:
Proj
Sample
:
Proj
Sample
02
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
782
100.0
7117
366
100.0
3357
416
100.0
3760
NEW FIRST VOTERS
89
11.4
810
41
11.2
376
48
11.5
434
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER-
AND PLAN TO VOTE IN
NOVEMBER
89
100.0
810
41
100.0
376
48
100.0
434
1.
McGOVERN
26
29.3
237
10
24.4
92
16
33.3
145
2. NIXON
57
64.1
519
28
68.3
257
29
60.4
262
3.
DO NOT KNOW WHO
WILL VOTE FOR
6
6.8
55
3
7.3
28
3
6.3
27
Over
POLITICAL CONFIDENCE
#42-54 VIRGINIA Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF VIRGINIA
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
DP
Proj
Sample
:
Proj.
Sample
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
307
100.0
2798
165
100.0
1514
142
100.0
1284
A. FIRST DIMENSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
74
24.1
675
46
27.9
422
28
19.7
253
2. NIXON
185
60.2
1685
93
56.4
853
92
64.8
832
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
23
7.5
209
14
8.5
128
9
6.3
81
5. NO OPINION
25
8.1
228
12
7.3
110
13
9.2
118
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
72
23.4
656
41
24.8
376
31
21.8
280
2. NIXON
182
59.3
1659
96
58.2
881
86
60.6
778
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
26
8.5
237
12
7.3
110
14
9.9
127
5. NO OPINION
27
8.8
246
16
9.7
147
11
7.7
99
C.
THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER.
1. McGOVERN
21
6.9
192
16
9.7
147
5
3.5
45
2. NIXON
243
79.1
2214
124
75.2
1138
119
83.8
1076
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
25
8.1
228
15
9.1
138
10
7.0
90
5. NO OPINION
18
5.9
164
10
6.1
92
8
5.6
72
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
178
58.0
1623
94
57.0
863
84
59.2
760
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
178
100.0
1623
94
100.0
863
84
100.0
760
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS---FIRST
DIMENSION WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
34
19.2
311
22
23.4
202
12
14.3
109
2. NIXON
127
71.3
1158
64
68.1
588
63
75.0
570
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
11
6.2
100
6
6.4
55
5
6.0
45
5. NO OPINION
6
3.3
54
2
2.1
18
4
4.8
36
Over
#42-54 VIRGINIA (continued)
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
%
Proj
Sample
be
Proj
Sample
we
Proj
(000)
(000)
(000)
BASE ALL ADULTS IN 48
STATES 18 YEARS & OLDER
307
100.0
2798
165
100.0
1514
142
100.0
1284
PLAN TO VOTE
178
58.0
1623
94
57.0
863
84
59.2
760
E. FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VUTE IN NOVEMBER
178
100.0
1623
94
100.0
863
84
100.0
760
1. McGOVERN
40
22.6
366
25
26.6
230
15
17.9
136
2.
NIXON
117
65.7
1067
59
62.8
542
58
69.0
525
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
15
8.4
136
8
8.5
73
7
8.3
63
5. NO OPINION
6
3.3
54
2
2.1
18
4
4.8
36
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
:
Proj
Sample
%
Proj:
Sample
of
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
307
100.0
2798
165
100.0
1514
142
100.0
1284
DO NOT PLAN TO VOTE
IN NOVEMBER
129
42.0
1175
71
43.0
651
58
40.8
524
BASE--NO PLAN TO VOTE
IN NOVEMBER
129
100.0
1175
71
100.0
651
58
100.0
524
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
40
31.1
365
24
33.8
220
16
27.6
145
2.
NIXON
58
44.9
528
29
40.8
266
29
50.0
262
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
12
9.3
109
8
11.3
73
4
6.9
36
5.
NO OPINION
19
14.7
173
10
14.1
92
9
15.5
81
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sampl
or
Proj
Sample
:
Proj
Sample
02
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
307
100.0
2798
165
100.0
1514
142
100.0
1284
NEW FIRST VOTERS
29
9.5
265
16
9.7
147
13
9.2
118
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER-
AND PLAN TO VOTE IN
NOVEMBER
29
100.0
265
16
100.0
147
13
100.0
118
1. McGOVERN
11
37.7
100
6
37.5
55
5
38.5
45
2.
NIXON
17
58.9
156
10
62.5
92
7
53.8
64
3.
DO NOT KNOW WHO
WILL VOTE FOR
1
3.4
9
.0
1
7.7
9
Over
POLITICAL CONFIDENCE
#42-54 CALIFORNIA Aug. 25-Oct. 9, 1972
SINDLINGER & COMPANY
DIMENSION INTERVIEWING FROM AUGUST 25 - OCTOBER 9, 1972
1972 ELECTION SURVEY
STATE OF CALIFORNIA
TOTAL
MALE
FEMALE
TABLE I #42-54
Sample
%
Proj.
Sample
%
Proj
Sample
%
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1594
100.0
14516
803
100.0
7366
791
100.0
7150
A. FIRST DIMENSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
561
35.2
5108
279
34.7
2559
282
35.7
2549
2. NIXON
829
52.0
7553
443
55.2
4064
386
48.8
3489
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
148
9.3
1346
57
7.1
523
91
11.5
823
5. NO OPINION
56
3.5
509
24
3.0
220
32
4.0
289
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
654
41.0
5955
321
40.0
2945
333
42.1
3010
2. NIXON
764
47.9
6959
391
48.7
3587
373
47.2
3372
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
118
7.4
1076
69
8.6
633
49
6.2
443
5. NO OPINION
58
3.6
527
22
2.7
202
36
4.6
325
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER.
1. McGOVERN
162
10.2
1476
89
11.1
816
73
9.2
660
2. NIXON
1234
77.4
11239
631
78.6
5788
603
76.2
5451
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
153
9.6
1392
63
7.8
578
90
11.4
814
5. NO OPINION
45
2.8
409
20
2.5
183
25
3.2
226
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1023
64.2
9318
524
65.3
4807
499
63.1
4511
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
1023
100.0
9318
524
100.0
4807
499
100.0
4511
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS FIRST
DIMENSION ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
1. McGOVERN
328
32.1
2987
159
30.3
1459
169
33.9
1528
2. NIXON
527
51.6
4804
299
57.1
2743
228
45.7
2061
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
130
12.7
1181
48
9.2
440
82
16.4
741
5. NO OPINION
38
3.7
346
18
3.4
165
20
4.0
181
Over
#42-54 CALIFORNIA (continued)
TOTAL
MALE
FEMALE
TABLE I # 42-54
Sample
de
Proj
Sample
%
Proj
Sample
is
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1594
100.0
14516
803
100.0
7366
791
100.0
7150
PLAN TO VOTE
1023
64.2
9318
524
65.3
4807
499
63.1
4511
E.
FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER--AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
1023
100.0
9318
524
100.0
4807
499
100.0
4511
1. McGOVERN
393
38.4
3578
192
36.6
1761
201
40.3
1817
2. NIXON
562
54.9
5120
296
56.5
2715
266
53.3
2405
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
54
5.3
492
30
5.7
275
24
4.8
217
5. NO OPINION
14
1.4
127
6
1.1
55
8
1.6
72
F.
SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
%
Proj
Samp
%
Proj:
Sample
:
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1594
100.0
14516
803
100.0
7366
791
100.0
7150
DO NOT PLAN TO VOTE
IN NOVEMBER
571
35.8
5198
279
34.7
2559
292
36.9
2639
BASE--NO PLAN TO VOTE
IN NOVEMBER
571
100.0
5198
279
100.0
2559
292
100.0
2639
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY---
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
233
40.8
2122
120
43.0
1101
113
38.7
1021
2. NIXON
302
52.9
2749
144
51.6
1321
158
54.1
1428
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
18
3.2
164
9
3.2
83
9
3.1
81
5. NO OPINION
18
3.1
163
6
2.2
55
12
4.1
108
G.
SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42-54
Sample
:
Proj
Sample
%
Proj
Sample
12
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1594
100.0
14516
803
100.0
7366
791
100.0
7150
NEW FIRST VOTERS
266
16.7
2422
134
16.7
1229
132
16.7
1193
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER-
AND PLAN TO VOTE IN
NOVEMBER
266
100.0
2422
134
100.0
1229
132
100.0
1193
1. McGOVERN
144
54.2
1312
75
56.0
688
69
52.3
624
2.
NIXON
115
43.2
1047
56
41.8
514
59
44.7
533
3.
DO NOT KNOW WHO
WILL VOTE FOR
7
2.6
64
3
2.2
28
4
3.0
36
Over
SMTWT
F
S
SINDLINGER'S SATURDAY REPORT
SINDLINGER
COMPANY
Marketing
TALK-ABOUT
G
Opinion Research
August 26, 1972
Issue TA #5
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
42 Days OF What Is Being
Talked About
During the first forty-two days since July 14 when the question sequence was added
to all Sindlinger basic client interviewing for this weekly report series, 13,992 adults
18 years and older were asked when they last talked about politics. Of these, 8,553
or 61 percent replied that they had talked about politics at some time during the
week prior to being interviewed.
Each day's past weektalk-about is broken down to the day of the week of pasttalk-
about. These data are part of this report series, as shown by the daily tabulations in
each issue. Thus, as the chart on page 44 shows, the number of adults that talk
about politics daily varies by events and by day of week. Based upon the first six
weeks for this report series
Sunday is also a day of rest for political talk-about.
VOLUME OF TALK-ABOUT
Each day when a male or female respondent reports that he/she has talked about
politics during the week prior to interview--our interviewers record the date of this
last political talk-about so that talk-about subjects can be tied in with major events
as shown on the back page.
In This Issue
Quality of Talk-About and What Is Talk-About
page 34
What Is Being Talked About for Five Periods in Past 42 Days, by Sex:
I.
6 days from July 14-19 right after Democratic convention
"
35
II.
15 days from July 19-August 2, including the Eagleton Affair period
"
36
III. 8 days from August 3-10 during which time Shriver was named VP candidate
"
37
IV. 7 days from August 11-17
"
38
V.
7 days from August 18-24
"
39
Summary Trend of What Is Being Talked About
"
40
Volume of Talk-About
"
42
Daily Talk-About for Past Week
"
43
Chart on Daily Talk-About for Past 42 Days
"
45
Over 50 Years of Talk-About
"
45
33